HEILIG MEYERS CO
S-3/A, 1999-01-06
FURNITURE STORES
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     As filed with the Securities and Exchange Commission on January 6, 1999
    
                                                      Registration No. 333-64447
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             -----------------------
   
                                 AMENDMENT NO. 2
    
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                         -------------------------------

                              HEILIG-MEYERS COMPANY

             (Exact name of registrant as specified in its charter)
                                    Virginia
         (State or other jurisdiction of incorporation or organization)
                                   54-0558861
                     (I.R.S. employer identification number)

                            12560 West Creek Parkway
                            Richmond, Virginia 23238
                                 (804) 784-7300
               (Address, including zip code, and telephone number,
                 including area code, of registrant's principal
                               executive offices)
                             -----------------------
                            David W. Robertson, Esq.
                       McGuire, Woods, Battle & Boothe LLP
                                One James Center
                              901 East Cary Street
                            Richmond, Virginia 23219
                                 (804) 775-1000
                     (Name, address, including zip code, and
                    telephone number, including area code, of
                               agent for service)
                             -----------------------
                                   Copies to:

                                Ralph Ogden, Esq.
                                 1535 "J" Street
                                Modesto, CA 95959


         Approximate  date of commencement of proposed sale to the public:  From
time to time after the effective date of this registration statement.

                           --------------------------

         The registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>
         INFORMATION  CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT.  A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

   
                  SUBJECT TO COMPLETION, DATED JANUARY 6, 1999
    

                                 666,667 shares

                              HEILIG-MEYERS COMPANY

                                  COMMON STOCK

   
         This  Prospectus  relates to 666,667  shares (the  "Shares")  of common
stock, $2 par value per share (the "Common Stock") of Heilig-Meyers Company (the
"Company"),  which may be offered  from time to time by the selling  stockholder
named herein (the "Selling Stockholder").  The Common Stock is listed on the New
York Stock Exchange (the "NYSE") and the Pacific Exchange, Inc. (the "PE") under
the trading symbol "HMY." On January 5, 1999 the last reported sale price of the
Common Stock on the New York Stock Exchange was $6 3/4 per share.
    

         The Selling  Stockholder has advised the Company that the Shares may be
sold  from  time to  time in  transactions  on the  NYSE or PE or in  negotiated
transactions,  in each case at prices  satisfactory to the Selling  Stockholder.
(See "Plan of Distribution.")


          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                        REPRESENTATION TO THE CONTRARY IS
                               A CRIMINAL OFFENSE.


   
                The date of this Prospectus is January __, 1999.
    
<PAGE>

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  can be  inspected  and  copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Room 1024,  Washington,  D.C. 20549; and at the Commission's regional offices at
500 West Madison Street, Chicago, Illinois 60606; and 7 World Trade Center, 13th
Floor, New York, New York 10048. Copies of such material can be obtained by mail
from the Public Reference  Section of the Commission at 450 Fifth Street,  N.W.,
Washington,  D.C.  20549, at prescribed  rates.  The Commission also maintains a
World  Wide  Web  site  at  http://www.sec.gov  containing  reports,  proxy  and
information statements and other information regarding registrants,  such as the
Company,  that file  electronically  with the Commission.  The Company's  common
stock is listed on the New York and Pacific  Exchanges,  and such  material  may
also be  inspected  at the  offices  of the New York  Stock  Exchange,  20 Broad
Street,  New York,  New York  10005 and the  Pacific  Exchange,  Inc.,  301 Pine
Street, San Francisco, California 94104.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the  Securities  Act of 1933,  as amended (the
"Securities Act"), of which this Prospectus  constitutes a part. This Prospectus
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance  with the rules and regulations
of  the  Commission.   For  further  information,   reference  is  made  to  the
Registration Statement.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents  filed with the  Commission by the Company are
hereby incorporated by reference into this Prospectus:

   
        (a)     the  annual  report  on Form  10-K  for the  fiscal  year  ended
                February  28, 1998 as amended by Form 10-K/A  (Amendment  No. 1)
                and Form 10-K/A (Amendment No. 2);
    
        (b)     the  quarterly  reports on Form 10-Q for the  quarterly  periods
                ended May 31, 1998 and August 31, 1998;
   
        (c)     the Company's  current  Reports on Form 8-K filed on December 3,
                1998,  December 8, 1998,  and December  17, 1998,  as amended by
                Form 8-K/A filed on December 21, 1998;
    
        (d)     the   description   of  the  Common   Stock   contained  in  the
                Registration  Statement on Form 8-A filed with the Commission on
                April 26, 1983 (File No.  1-8484),  as amended by  amendments on
                Form 8, filed with the Commission on April 9, 1985, February 23,
                1988,  September 20, 1989,  July 31, 1990,  August 6, 1992, July
                28, 1994, and February 19, 1998, respectively (File No. 1-8484);
                and 

        (e)     the  description  of the  Rights to  Purchase  Preferred  Stock,
                Series A contained  in the  Registration  Statement  on Form 8-A
                filed  with the  Commission  on  February  19,  1998  (File  No.
                1-8484).

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act subsequent to the date of this Prospectus and prior
to the  termination  of the  offering  of  the  Shares  shall  be  deemed  to be
incorporated  by reference into this Prospectus and to be a part hereof from the
respective dates of filing of such documents.  Any statement contained herein or
in a  document  all or any  portion  of which is  incorporated  or  deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such earlier  statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

         The  Company  will  provide  without  charge to any person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated herein by reference (other
than certain  exhibits to such  documents).  Requests for such copies  should be
directed to Heilig-Meyers Company, 12560 West Creek Parkway, Richmond,  Virginia
23238; Attention: Paige H. Wilson, Secretary, telephone (804) 784-7300.

                                      -2-
<PAGE>

                              HEILIG-MEYERS COMPANY

                                    BUSINESS

General

         The Company is the nation's largest publicly held specialty retailer of
home  furnishings  with  1,246  stores  as of  August  31,  1998  in 37  states,
Washington,  D.C. and Puerto Rico. The Company  currently  operates stores under
four  formats.  The  "Heilig-Meyers"  format is  associated  with the  Company's
historical  operations in the continental United States (815 stores as of August
31,  1998),  as well as 32 stores  operating in Puerto Rico under the  "Berrios"
name. The majority of the Heilig-Meyers stores operate in smaller markets with a
broad line of merchandise. The "Rhodes" format is used for the 101 stores, as of
August 31, 1998 with a retail strategy of selling  quality  furniture to a broad
base of middle  income  customers.  "The  RoomStore"  format is utilized  for 69
stores  primarily  located in seven states.  Stores using The  RoomStore  format
display and sell furniture in complete room packages.  The rooms are arranged by
professional  designers  and  sell at a  value  if  purchased  as a  group.  The
"Mattress  Discounters"  format is used for 229  stores as of August  31,  1998.
Mattress  Discounters is the nation's  largest retail bedding  specialist.  As a
result of the acquisition of Rhodes, The RoomStore and Mattress Discounters, the
Company  now  has the  ability  to  match  operating  formats  to  markets  with
appropriate demographic and competitive factors.

         The  Company's  executive  offices  are  located  at 12560  West  Creek
Parkway, Richmond, Virginia 23238. The telephone number is (804) 784-7300.

                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
Shares by the Selling Stockholder.

                               SELLING STOCKHOLDER

         The following  table sets forth certain  information  as of the date of
this  Prospectus  with  respect to shares of Common  Stock  owned by the Selling
Stockholder which are covered by this Prospectus. The number of shares of Common
Stock  offered  pursuant  to this  Prospectus  for the  account  of the  Selling
Stockholder  equals  the total  number of  shares of Common  Stock  owned by the
Selling Stockholder as of the date of this Prospectus.

                             Common Stock Ownership
                              Prior to The Offering

Name of the Selling Stockholder                           Number
- -------------------------------                           ------
     Gregory L. Freeman                                   666,667


                                      -3-
<PAGE>

         Mr.  Freeman  acquired  the shares of Common Stock which are covered by
this  Prospectus  on September 1, 1998 in  connection  with the  acquisition  of
certain  assets  of  Guardian  Protection   Products,   California   corporation
("Guardian  Protection"),  by a subsidiary of the Company.  Mr. Freeman was sole
stockholder of Guardian Protection.  In November 1998, the agreement relating to
this  acquisition was amended to release shares of Common Stock  previously held
in escrow  and to amend the  provisions  of the  agreement  with  respect to the
Company's obligation to issue additional shares of Common Stock in the event the
Common  Stock did not trade at $15.00 per share or more for a  specified  period
during the six-month period following  closing.  Under the agreement as amended,
unless the Common Stock trades for at least ten consecutive  trading days during
the period from  September 1, 1998 through  August 31, 1999 at a per share price
of $15.00 or more, additional shares will be issued so that the aggregate number
of shares issued in connection with this acquisition  equals $10 million divided
by the average  closing price per share for the Common Stock for the ten trading
days  ending on August 31, 1999 or such  earlier  date as may be selected by the
Company.  Any such  additional  shares  issued by the Company are not covered by
this Prospectus; however, such shares may be registered pursuant to an amendment
to the Registration  Statement of which this Prospectus is a part or pursuant to
a  separate  registration  statement  of  the  Company  filed  pursuant  to  the
Securities Act.


                              PLAN OF DISTRIBUTION

         The Selling  Stockholder  has  advised  the  Company  that he may offer
Shares from time to time depending on market  conditions  and other factors,  in
one or more transactions on the NYSE, PE or other national securities  exchanges
on which the Shares are traded, or in negotiated transactions,  at market prices
prevailing at the time of sale, at negotiated  prices or at fixed prices.  Sales
of Shares may  involve (i) block  transactions  in which the broker or dealer so
engaged  will  attempt to sell the Shares as agent but may position and resell a
portion of the block as principal to facilitate the transaction,  (ii) purchases
by a  broker-dealer  as principal and resale by such  broker-dealer  for its own
account pursuant to this Prospectus,  (iii) ordinary brokerage  transactions and
transactions in which a broker solicits purchasers and (iv) privately negotiated
transactions.  To the  extent  required,  this  Prospectus  may be  amended  and
supplemented  from time to time to describe a specific plan of distribution.  In
connection  with the  distribution  of the  Shares  or  otherwise,  the  Selling
Stockholder  may  enter  into  hedging  transactions  with  broker-dealers.   In
connection with such  transactions,  broker-dealers may engage in short sales of
the Common  Stock in the course of hedging  the  position  they  assume with the
Selling  Stockholder.  The Selling  Stockholder  may also sell the Common  Stock
short and  redeliver the Shares to close out such short  positions.  The Selling
Stockholder may also enter into option or other transactions with broker-dealers
which require  delivery to such  broker-dealer  of Shares offered hereby,  which
Shares  such   broker-dealer   may  resell   pursuant  to  this  Prospectus  (as
supplemented or amended to reflect such  transaction).  The Selling  Stockholder
may  also  pledge  shares  to  a  broker-dealer   and,  upon  a  default,   such
broker-dealer may effect sales of the pledged shares pursuant to this Prospectus
(as  supplemented  or amended to reflect such  transaction).  In  addition,  any
shares  that  qualify  for sale  pursuant to Rule 144 may be sold under Rule 144
rather than pursuant to this Prospectus.

         Brokers and dealers may receive compensation in the form of concessions
or commissions from the Selling Stockholder and/or purchasers of Shares for whom
they  may  act as  agent  (which  compensation  may be in  excess  of  customary
commissions). The Selling Stockholder and any broker or dealer that participates
in the  distribution  of  Shares  may  be  deemed  to be  underwriters  and  any
commissions  received by them and any profit on the resale of Shares  positioned
by a broker or dealer may be deemed to be underwriting discounts and commissions
under the Securities Act.

         The Company has advised the Selling Stockholder that Regulation M under
the  Exchange  Act may apply to sales of  Shares  and to the  activities  of the
Selling Stockholder or broker-dealers in connection therewith.

         Pursuant to the Private  Placement and Registration  Rights  Agreement,
dated as of  September  1,  1998,  by and  among  the  Company  and the  Selling
Stockholder  (the  "Registration  Rights  Agreement"),   the  Company  will  pay
registration  expenses in connection with the  registration  of the Shares.  The
Selling Stockholders and the Company have agreed to indemnify each other against
certain civil  liabilities,  including certain  liabilities under the Securities
Act.

                             VALIDITY OF SECURITIES

   
         The  validity of the Shares to which this  Prospectus  relates  will be
passed upon for the Company by McGuire,  Woods,  Battle & Boothe LLP,  Richmond,
Virginia,  which serves as general  counsel to the  Company.  As of December 31,
1998,  partners  and  associates  of McGuire,  Woods,  Battle & Boothe LLP,  who
performed  services in  connection  with the offering  made by this  Prospectus,
owned of record  and  beneficially  41,824  shares of  Common  Stock.  Robert L.
Burrus, Jr., a director of the Company, is a partner of that firm.
    

                                      -4-

<PAGE>

                                     EXPERTS

   
         The  consolidated   financial  statements  and  the  related  financial
statement  schedule  incorporated  in this  prospectus  by  reference  from  the
Company's Amendment No. 2 to the Annual Report on Form 10-K have been audited by
Deloitte & Touche LLP, independent auditors, as stated in their report, which is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given upon their  authority as experts in accounting and
auditing.
    

                                      -5-
<PAGE>
                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

     SEC registration fee.........................................       $ 1,444
     Accountants' fees and expenses...............................         5,000
     Attorneys' fees and expenses.................................         5,000
     Printing and engraving expenses..............................         2,000
     Miscellaneous................................................         1,556
   
          Total...................................................       $15,000
                                                                          ======
    
- --------------

       All fees and expenses other than the SEC registration fee are estimated.

Item 15.  Indemnification of Directors and Officers

     Article  V of  the  Restated  Articles  of  Incorporation  of  the  Company
provides:

     1.  Definitions.  For  purposes of this Article the  following  definitions
shall apply:

            (a)  "Corporation"  means this  Corporation  only and no predecessor
entity or other legal entity;

            (b) "expenses"  include counsel fees, expert witness fees, and costs
of  investigation,  litigation  and appeal,  as well as any amounts  expended in
asserting a claim for indemnification;

            (c) "liability" means the obligation to pay a judgment,  settlement,
penalty,  fine, or other such obligation,  including,  without  limitation,  any
excise tax assessed with respect to an employee benefit plan;

            (d) "legal entity" means a corporation,  partnership, joint venture,
trust, employee benefit plan or other enterprise;

            (e) "predecessor entity" means a legal entity the existence of which
ceased upon its acquisition by the Corporation in a merger or otherwise; and

            (f) "proceeding" means any threatened, pending, or completed action,
suit,   proceeding  or  appeal  whether  civil,   criminal,   administrative  or
investigative and whether formal or informal.

     2. Limit On Liability.  In every  instance  permitted by the Virginia Stock
Corporation  Act, as it exists on the date hereof or may  hereafter  be amended,
the liability of a director or officer of the  Corporation to the Corporation or
its shareholders  arising out of a single  transaction,  occurrence or course of
conduct shall be eliminated.

                                      II-1

<PAGE>

     3.  Indemnification  of  Directors  and  Officers.  The  Corporation  shall
indemnify  any  individual  who is, was or is threatened to be made a party to a
proceeding  (including  a  proceeding  by or in the  right  of the  Corporation)
because such  individual is or was a director or officer of the  Corporation  or
because such  individual  is or was serving the  Corporation  or any other legal
entity in any  capacity  at the request of the  Corporation  while a director or
officer of the  Corporation  against all  liabilities  and  reasonable  expenses
incurred in the proceeding, except such liabilities and expenses as are incurred
because of such  individual's  willful  misconduct  or knowing  violation of the
criminal law.  Service as a director or officer of a legal entity  controlled by
the Corporation  shall be deemed service at the request of the Corporation.  The
determination that  indemnification  under this Section 3 is permissible and the
evaluation  as to the  reasonableness  of expenses  in a specific  case shall be
made,  in the case of a  director,  as  provided  by law,  and in the case of an
officer, as provided in Section 4 of this Article; provided,  however, that if a
majority of the directors of the  Corporation  has changed after the date of the
alleged conduct giving rise to a claim for  indemnification,  such determination
and evaluation shall, at the option of the person claiming  indemnification,  be
made by special  legal  counsel  agreed upon by the Board of Directors  and such
person.  Unless  a  determination  has been  made  that  indemnification  is not
permissible, the Corporation shall make advances and reimbursements for expenses
incurred by a director or officer in a proceeding upon receipt of an undertaking
from such director or officer to repay the same if it is  ultimately  determined
that  such  director  or  officer  is  not  entitled  to  indemnification.  Such
undertaking shall be an unlimited,  unsecured general obligation of the director
or  officer  and shall be  accepted  without  reference  to such  director's  or
officer's  ability  to  make  repayment.  The  termination  of a  proceeding  by
judgment,  order, settlement,  conviction,  or upon a plea of nolo contendere or
its  equivalent  shall not of itself  create a  presumption  that a director  or
officer  acted in such a manner as to make such  director or officer  ineligible
for  indemnification.  The  Corporation  is authorized to contract in advance to
indemnify  and make  advances  and  reimbursements  for  expenses  to any of its
directors or officers to the same extent provided in this Section 3.

     4. Indemnification of Others. The Corporation may, to a lesser extent or to
the same extent that it is required to provide indemnification and make advances
and  reimbursements  for  expenses to its  directors  and  officers  pursuant to
Section 3, provide  indemnification  and make  advances and  reimbursements  for
expenses to its employees and agents,  the  directors,  officers,  employees and
agents of its subsidiaries and predecessor entities,  and any person serving any
other legal  entity in any capacity at the request of the  Corporation,  and may
contract in advance to do so. The determination that indemnification  under this
Section 4 is permissible,  the  authorization  of such  indemnification  and the
evaluation as to the reasonableness of expenses in a specific case shall be made
as  authorized  from time to time by general or specific  action of the Board of
Directors, which action may be taken before or after a claim for indemnification
is made, or as otherwise  provided by law. No person's rights under Section 3 of
this Article shall be limited by the provisions of this Section 4.

     5.  Miscellaneous.  The rights of each person  entitled to  indemnification
under this Article shall inure to the benefit of such person's heirs,  executors
and administrators.  Special legal counsel selected to make determinations under
this  Article may be counsel for the  Corporation.  Indemnification  pursuant to
this Article  shall not be exclusive  of any other right of  indemnification  to
which any person may be entitled,  including indemnification pursuant to a valid
contract,  indemnification  by legal  entities  other than the  Corporation  and
indemnification  under  policies of insurance  purchased  and  maintained by the
Corporation or others.  However,  no person shall be entitled to indemnification
by the  Corporation  to the  extent  such  person  is  indemnified  by  another,
including an insurer.  The  Corporation  is  authorized to purchase and maintain
insurance against any liability it may have under this Article or to protect any
of the persons named above  against any liability  arising from their service to
the  Corporation  or any other legal  entity at the  request of the  Corporation
regardless of the Corporation's  power to indemnify against such liability.  The
provisions of this Article shall not be deemed to preclude the Corporation  from
entering into contracts otherwise permitted by law with any individuals or legal
entities,  including  those named above. If any provision of this Article or its
application  to any  person  or  circumstance  is held  invalid  by a  court  of
competent  jurisdiction,  the  invalidity  shall not affect other  provisions or
applications of this Article, and to this end the provisions of this Article are
severable.

     6.  Application;  Amendments.  The  provisions  of this  Article  shall  be
applicable from and after its adoption even though some or all of the underlying
conduct  or  events  relating  to a  proceeding  may have  occurred  before  its
adoption.  No amendment,  modification  or repeal of this Article shall diminish
the right  provided  hereunder  to any  person  arising  from  conduct or events
occurring before the adoption of such amendment, modification or repeal.

     The   Company   maintains    liability    insurance   which   may   provide
indemnification,   including   indemnification  against  liabilities  under  the
Securities  Act of 1933, to the officers and directors of the Company in certain
circumstances.

                                      II-2
<PAGE>

Item 16.  Exhibits

4.1       Company's   Restated  Articles  of   Incorporation,   filed  with  the
          Commission as Exhibit 3(a) to Company's Annual Report on Form 10-K for
          the fiscal year ended February 28, 1998 (No. 1-8484), are incorporated
          herein by this reference.

4.2       Company's By-laws,  as amended and restated on December 3, 1997, filed
          with the Commission as Exhibit 3(a) to Company's  Quarterly  Report on
          Form 10-Q for the quarter ended  November 30, 1997 (No.  1-8484),  are
          incorporated herein by this reference.

4.3       Rights   Agreement   dated  as  of  February  10,  1998  (the  "Rights
          Agreement")  between the Company and Wachovia Bank,  N.A.,  filed with
          the Commission as Exhibit (1) to Company's Form 8-A filed February 19,
          1998 (No. 1-8484) is incorporated herein by this reference.

 5.1        Opinion and consent of McGuire, Woods, Battle & Boothe LLP as to the
            validity of the Shares -previously filed.

23.1      Consent of Deloitte & Touche LLP.

23.2      Consent of McGuire,  Woods,  Battle & Boothe LLP  (included as part of
          Exhibit 5.1).

24.1      Power of Attorney - previously filed.

Item 17.  Undertakings

     1.     The undersigned registrant hereby undertakes:

            (a) To file,  during any  period in which  offers or sales are being
     made, a post-effective amendment to this registration statement:

                   (i) To include any prospectus required by Section 10(a)(3) of
            the Securities Act;

                   (ii) To reflect in the prospectus any facts or events arising
            after the effective date of the registration  statement (or the most
            recent post-effective  amendment thereof) which,  individually or in
            the aggregate, represent a fundamental change in the information set
            forth in the registration statement.  Notwithstanding the foregoing,
            any  increase or decrease  in volume of  securities  offered (if the
            total dollar value of securities offered would not exceed that which
            was  registered)  and any deviation  from the low or high end of the
            estimated  maximum  offering  range may be  reflected in the form of
            prospectus  filed with the Commission  pursuant to Rule 424(b) under
            the  Securities  Act of 1933 if, in the  aggregate,  the  changes in
            volume and price  represent no more than a 20% change in the maximum
            aggregate   offering  price  set  forth  in  the   "Calculation   of
            Registration Fee" table in the effective registration statement.

                   (iii) To include any material information with respect to the
            plan of distribution  not previously  disclosed in the  registration
            statement  or  any  material  change  to  such  information  in  the
            registration statement;

provided,  however,  that  paragraphs  (a)(i)  and  (a)(ii)  do not apply if the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs is contained in periodic reports filed by the registrant  pursuant to
Section 13 or 15(d) of the  Exchange Act that are  incorporated  by reference in
the registration statement.

            (b) That,  for the purpose of  determining  any liability  under the
     Securities Act, each such post-effective  amendment shall be deemed to be a
     new registration  statement relating to the securities offered therein, and
     the  offering  of such  securities  at that time  shall be deemed to be the
     initial bona fide offering thereof.

            (c)  To  remove  from  registration  by  means  of a  post-effective
     amendment any of the securities being registered which remain unsold at the
     termination of the offering.


                                      II-3
<PAGE>

     2. The  undersigned  registrant  hereby  undertakes  that,  for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
registrants'  annual  report  pursuant to Section 13(a) or 15(d) of the Exchange
Act (and,  where  applicable,  each filing of an employee  benefit plan's annual
report  pursuant to Section 15(d) of the Exchange Act) that is  incorporated  by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

     3. Insofar as indemnification  for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
registrant  pursuant  to the  provisions  described  under  Item  15  above,  or
otherwise, the registrant has been advised that in the opinion of the Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      II-4
<PAGE>
<TABLE>
                                   SIGNATURES

   
     Pursuant to the  requirements of the Securities Act, the Company  certifies
that it has reasonable  grounds to believe that it meets all of the requirements
for  filing  on Form S-3 and has duly  caused  this  Amendment  to  Registration
Statement No. 333-64447 to be signed on its behalf by the undersigned, thereunto
duly  authorized,  in the City of Richmond  and  Commonwealth  of  Virginia,  on
January 6, 1999.
    


                                            HEILIG-MEYERS COMPANY

                                            By:     /s/ William C. DeRusha                  
                                                  -----------------------------
                                                  William C. DeRusha
                                                  Chairman of the Board
                                                  Principal Executive Officer
                                                  President



     Pursuant to the  requirements  of the  Securities  Act,  this  registration
statement has been signed below by the following  persons in the  capacities and
on the date indicated.
<CAPTION>
       Signature                                  Title                            Date
       ---------                                  -----                            ----
<S> <C>
   
/s/ William C. DeRusha                    Chairman of the Board;               January 6, 1999
- -------------------------------           Principal Executive
                                          Officer; President;
William C. DeRusha                        Director



   
           *                              Director                             January 6, 1999
- -------------------------------
    
Troy A. Peery, Jr.


   
           *                              Executive Vice President             January 6, 1999
- -------------------------------           and Chief Financial
                                          Officer; Principal
Roy B. Goodman                            Financial Officer




   
           *                              Senior Vice President,               January 6, 1999
- -------------------------------           Accounting; Principal
                                          Accounting Officer
William J. Dieter



   
           *                              Director                             January 6, 1999
- -------------------------------
    
Hyman Meyers


   
           *                              Director                             January 6, 1999
- -------------------------------
    
S. Sidney Meyers


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Nathaniel Krumbein


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Alexander Alexander


                                      II-5
<PAGE>

   
           *                              Director                             January 6, 1999
- -------------------------------
    
Robert L. Burrus, Jr.


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Benjamin F. Edwards, III


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Alan G. Fleischer


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Lawrence N. Smith


   
                                          Director                             January __, 1999
- -------------------------------
    
Charles A. Davis


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Beverley E. Dalton


   
           *                              Director                             January 6, 1999
- -------------------------------
    
Eugene P. Trani


   
           *                              Director                             January 6, 1999
- -------------------------------
    
L. Douglas Wilder

* By: /s/ William C. DeRusha         
      -------------------------------
      William C. DeRusha
      Attorney-in-Fact
</TABLE>


                                      II-6
<PAGE>

                                  EXHIBIT INDEX

Exhibit
  No.                   Description
- -------                 -----------

23.1                    Consent of Deloitte & Touche LLP.





                                                                    Exhibit 23.1


                          INDEPENDENT AUDITORS' CONSENT


   
       We consent to the  incorporation  by reference in this Amendment No. 2 to
Registration Statement No. 333-64447 of Heilig-Meyers Company on Form S-3 of our
report dated March 25, 1998,  appearing in Amendment  No. 2 to the Annual Report
on Form  10-K of  Heilig-Meyers  Company  and  subsidiaries  for the year  ended
February 28, 1998, and to the reference to us under the heading "Experts" in the
Prospectus, which is part of such Registration Statement.
    



/s/ Deloitte & Touche LLP

Richmond, Virginia

   
 January 6, 1999
    



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