HEINZ H J CO
10-K, 1996-07-26
CANNED, FROZEN & PRESERVD FRUIT, VEG & FOOD SPECIALTIES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-K
 
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934
 
For the fiscal year ended May 1, 1996
 
                                      or
 
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
   EXCHANGE ACT OF 1934
 
For the transition period from        to
 
Commission File Number 1-3385
 
                              H. J. HEINZ COMPANY
            (Exact name of registrant as specified in its charter)
 
             PENNSYLVANIA                                25-0542520
       (State of Incorporation)             (I.R.S. Employer Identification No.)
      600 GRANT STREET, PITTSBURGH, 
              PENNSYLVANIA                                  15219
(Address of principal executive offices)                  (Zip Code)
   
                                 412-456-5700
                        (Registrant's telephone number)
 
          SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
 
<TABLE>
<CAPTION>
                                                       Name of each exchange
      Title of each class                                on which registered
      -------------------                               ---------------------
 <S>                                                   <C>
Common Stock, par value $.25 per share                 New York Stock Exchange;
                                                        Pacific Stock Exchange

Third Cumulative Preferred Stock,                      New York Stock Exchange
$1.70 First Series, par value
         $10 per share                      
</TABLE>
 
       SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: None.
 
  Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes  X  No
                                                   ---   ---
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]
 
  As of June 30, 1996 the aggregate market value of the Registrant's voting
stock held by non-affiliates of the Registrant was approximately
$10,661,067,896.
 
  The number of shares of the Registrant's Common Stock, par value $.25 per
share, outstanding as of June 30, 1996, was 369,813,162 shares.
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
  Portions of Registrant's Annual Report to Shareholders for the fiscal year
ended May 1, 1996, are incorporated into Part I, Items 1 and 3; Part II, Items
5, 7 and 8; and Part IV, Item 14.
 
  Portions of Registrant's Proxy Statement for the 1996 Annual Meeting of
Shareholders are incorporated into Part III, Items 10, 11, 12 and 13.
 
<PAGE>
 
                                    PART I
 
ITEM 1. BUSINESS.
 
  H. J. Heinz Company was incorporated in Pennsylvania on July 27, 1900. In
1905, it succeeded to the business of a partnership operating under the same
name which had developed from a food business founded in 1869 at Sharpsburg,
Pennsylvania by Henry J. Heinz. H. J. Heinz Company and its consolidated
subsidiaries (collectively, the "Company" or the "Registrant" unless the
context indicates otherwise) manufacture and market an extensive line of
processed food products throughout the world. The Company's products include
ketchup and sauces/condiments, pet food, tuna and other seafood products, baby
food, frozen potato products, soup (canned and frozen), lower-calorie products
(frozen entrees, frozen desserts, frozen breakfasts, dairy and other
products), beans, full calorie frozen dinners and entrees, pasta, coated
products, bakery products, chicken, vegetables (frozen and canned), frozen
pizza and pizza components, ice cream and ice cream novelties, edible oils,
margarine/shortening, vinegar, pickles, juices and other processed food
products. The Company operates principally in one segment of business--
processed food products--which represents more than 90% of consolidated sales.
The Company also operates and franchises weight control classes and operates
other related programs and activities. The Company intends to continue to
engage principally in the business of manufacturing and marketing processed
food products and the ingredients for food products.
 
  The Company's products are manufactured and packaged to provide safe,
stable, wholesome foods which are used directly by consumers and foodservice
and institutional customers. Many products are prepared from recipes developed
in the Company's research laboratories and experimental kitchens. Ingredients
are carefully selected, washed, trimmed, inspected and passed on to modern
factory kitchens where they are processed, after which the finished product is
filled automatically into containers of glass, metal, plastic, paper or
fiberboard which are then closed, processed, labeled and cased for market.
Finished products are processed by sterilization, homogenization, chilling,
freezing, pickling, drying, freeze drying, baking or extruding. Certain
finished products and seasonal raw materials are aseptically packed into
sterile containers after in-line sterilization.
 
  The Company has three classes of similar products, each of which has
accounted for 10% or more of consolidated sales in one or more of the prior
three fiscal years listed below. The following table shows sales, as a
percentage of consolidated sales, for each of these classes of similar
products for each of the last three fiscal years.
 
<TABLE>
<CAPTION>
                                                                 1996  1995  1994
                                                                 ----  ----  ----
     <S>                                                         <C>   <C>   <C>
     Ketchup, sauces and other condiments.......................  19%   21%   19%
     Pet food...................................................  12     9     9
     Tuna and other seafood products............................   9     9    10
     All other classes of products, none of which accounts
      for 10% or more of consolidated sales.....................  60    61    62
                                                                 ---   ---   ---
                                                                 100%  100%  100%
                                                                 ===   ===   ===
</TABLE>
 
  The Company manufactures its products from a wide variety of raw foods. Pre-
season contracts are made with farmers for a substantial portion of raw
materials such as tomatoes, cucumbers, potatoes, onions and some other fruits
and vegetables. Dairy products, meat, sugar, spices, flour and other fruits
and vegetables are purchased on the open market.
 
  Tuna is obtained through direct negotiations with tuna vessel owners,
negotiated contracts directly with the owners or through the owners'
cooperatives and by bid-and-ask transactions. In some instances, in order to
insure the continued availability of adequate supplies of tuna, the Company
assists, directly or indirectly, in financing the acquisition and operation of
fishing vessels. The provision of such assistance is not expected to affect
materially the operations of the Company. The Company also engages in the tuna
fishing business through wholly and partially owned subsidiaries.
 
  The Marine Mammal Protection Act of 1972, as amended (the "Act"), and
regulations thereunder (the "Regulations") regulate the incidental taking of
dolphin in the course of fishing for yellowfin tuna in the eastern tropical
Pacific Ocean, where a portion of the Company's light-meat tuna is caught. In
1990, the Company voluntarily adopted a worldwide policy of refusal to
purchase tuna caught in the eastern tropical Pacific Ocean through the
intentional encirclement of dolphin by purse seine nets and reaffirmed its
policy of not purchasing tuna caught anywhere using gill nets or drift nets.
Also in 1990, the Dolphin Protection Consumer Information Act (the "Dolphin
Information Act") was enacted which regulates the labeling of tuna products as
"dolphin
 
                                       2
<PAGE>
 
safe" and bans the importation of tuna caught using high seas drift nets.
"Dolphin Safe" labels appear on the Company's StarKist tuna products in
grocery stores throughout the United States. The Act was amended in 1992 to
further regulate tuna fishing methods which involve marine mammals. Compliance
with the Act, the Regulations, the Dolphin Information Act, the Company's
voluntary policy, and the 1992 amendments has not had, and is not expected to
have, a material adverse effect on the Company's operations.
 
  In recent years, the supply of raw tuna has been variable causing a
fluctuation in raw fish prices; however, such variation in supply has not
affected materially, nor is it expected to affect materially, the Company's
operations.
 
  The Company has participated in the development of certain of its food
processing equipment, some of which is patented. The Company regards these
patents as important but does not consider any one or group of them to be
materially important to its business as a whole.
 
  The Company's products are widely distributed around the world. Many of the
Company's products are marketed under the "Heinz" trademark, principally in
the United States, Canada, the United Kingdom, other western European
countries, Australia, Venezuela, Japan, the People's Republic of China, the
Republic of Korea and Thailand. Other important trademarks include "Star-Kist"
for tuna products, "Ore-Ida" for frozen potato products, "Bagel Bites" for
pizza snack products, "Moore's" for coated vegetables, "Rosetto" and "Domani"
for frozen pasta products, "Earth's Best" for baby food and "Dyna Bites" and
"Cheese Bites" for appetizer products, all of which are marketed in the United
States. "9 Lives" is used for cat foods, "Kibbles N' Bits", "Ken-L-Ration",
"Reward" and "IVD" for dog food, "Jerky Treats", "Meaty Bones", "Snausages"
and "Pup-Peroni" for dog snacks, "Nature's Recipe" for dog and cat foods, all
of which are marketed in the United States and Canada. "Amore" is used for cat
foods, "Kozy Kitten" for canned cat foods, "Cycle", "Gravy Train", "Skippy
Premium", "Recipe" and "Vets" for dog food, "Pounce" for cat treats, all of
which are marketed in the United States. "Chef Francisco" is used for frozen
soups and "Omstead" is used for frozen vegetables, frozen coated products and
frozen fish products, both of which are marketed in the United States and
Canada. "Pablum" is used for baby food products marketed in Canada. "Plasmon",
"Nipiol" and "Dieterba" are used for baby food products, "Misura" for dietetic
products for adults, "Ortobuono" for pickled vegetables and fruit in syrup,
"Mare D'Oro" for seafood and "Mareblu" for tuna, "Mr. Foody" for table and
kitchen sauces, "Bi-Aglut", "Aproten", "Polial" and "Dialibra" for
nutraceutical products, all of which are mainly marketed in Italy. "Petit
Navire" is used for tuna and mackerel products, "Marie Elisabeth" for sardines
and tuna and "Orlando" and "Guloso" for tomato products, all of which are
marketed in various European countries. "Wattie's" is used for various grocery
products and frozen foods, "Tip Top" for ice cream and frozen desserts,
"Tegel" for poultry products, "Chef" and "Champ" for cat and dog foods and
"Craig's" for jams and marmalades, all of which are marketed in New Zealand,
Australia and the Asia/Pacific region. "Farley's" and "Farex" are used for
baby food products marketed in Europe, Canada, India, Australia and New
Zealand. "Glucon D" and "Complan" are used for nutritional drink mixes
marketed in India and in the case of "Complan" also Latin America and New
Zealand. "Ganave" is used for pet food in Argentina. "N/R Original Recipe" is
used for dog and cat foods marketed in various European countries. "Weight
Watchers" is used in numerous countries in conjunction with owned and
franchised weight control classes, programs, related activities and certain
food products. "Budget Gourmet" is used on frozen entrees and dinners. The
Company also markets certain products under other trademarks and brand names
and under private labels.
 
  Although crops constituting some of the Company's raw food ingredients are
harvested on a seasonal basis, most of the Company's products are produced
throughout the year. Seasonal factors inherent in the business have always
influenced the quarterly sales and net income of the Company. Consequently,
comparisons between quarters have always been more meaningful when made
between the same quarters of different years.
 
  The products of the Company are sold under highly competitive conditions,
with many large and small competitors. The Company regards its principal
competition to be other manufacturers of processed foods, including branded,
retail products, foodservice products and private label products, that compete
with the Company for consumer preference, distribution, shelf space and
merchandising support. Product quality and consumer value are important areas
of competition. The Company's Weight Watchers International, Inc. subsidiary
also competes with a wide variety of weight control programs.
 
                                       3
<PAGE>
 
  The Company's products are sold through its own sales force and through
independent brokers and agents to chain, wholesale, cooperative and
independent grocery accounts, to pharmacies, to foodservice distributors and
to institutions, including hotels, restaurants and certain government
agencies. The Company is not dependent on any single customer or a few
customers for a material part of its sales.
 
  Compliance with the provisions of national, state and local environmental
laws and regulations has not had a material effect upon the capital
expenditures, earnings or competitive position of the Company. The Company's
estimated capital expenditures for environmental control facilities for the
remainder of fiscal year 1997 and the succeeding fiscal year are not material
and will not materially affect either the earnings or competitive position of
the Company.
 
  The Company's factories are subject to inspections by various governmental
agencies, and its products must comply with the applicable laws, including
food and drug laws, of the jurisdictions in which they are manufactured and
marketed.
 
  The Company employed, on a full-time basis as of May 1, 1996, approximately
43,300 persons around the world.
 
  Financial segment information by major geographic area for the most recent
three fiscal years is set forth on page 41 of the Company's Annual Report to
Shareholders for the fiscal year ended May 1, 1996. Such information is
incorporated herein by reference.
 
  Income from international operations is subject to fluctuation in currency
values, export and import restrictions, foreign ownership restrictions,
economic controls and other factors. From time to time exchange restrictions
imposed by various countries have restricted the transfer of funds between
countries and between the Company and its subsidiaries. To date, such exchange
restrictions have not had a material adverse effect on the Company's
international operations.
 
                          FORWARD-LOOKING STATEMENTS
 
  The Private Securities Litigation Reform Act of 1995 (the "Act") provides a
"safe harbor" for forward-looking statements to encourage companies to provide
prospective information about their companies, so long as those statements are
identified as forward-looking and are accompanied by meaningful cautionary
statements identifying important factors (the "Factors") that could cause
actual results to differ materially from those discussed in the statement. The
Company desires to take advantage of the "safe harbor" provisions of the Act
with regard to oral and written forward-looking statements made from time to
time including but not limited to the forward-looking statements contained in
the Chairman's Letter to Shareholders (pages 3 to 5 of the Company's Annual
Report to Shareholders for the fiscal year ended May 1, 1996), Management's
Discussion and Analysis (pages 34 to 41 of the Company's Annual Report to
Shareholders for the fiscal year ended May 1, 1996) and statements set forth
in this Annual Report on Form 10-K and other filings with the Securities and
Exchange Commission. The forward-looking statements are and will be based on
management's then current views and assumptions regarding future events and
financial performance. The Factors identified by the Company include, among
other things, the following: general economic and business conditions in the
domestic and global markets; actions of competitors, including competitive
pricing; changes in consumer preferences and spending patterns; changes in
social and demographic trends; changes in laws and regulations, including
changes in taxation and accounting standards; foreign currency rate
fluctuations; interest rate fluctuations; the effects of changing prices for
the raw materials used by the Company and its subsidiaries; and the
effectiveness of the Company's marketing, advertising and promotional
programs.
 
ITEM 2. PROPERTIES.
 
  The Company has 42 food processing plants in the United States and its
possessions, of which 36 are owned and six are leased, as well as 62 food
processing plants in foreign countries, of which 56 are owned and six are
leased, including thirteen in New Zealand, six in Canada, six in the United
Kingdom, six in Italy, four in Australia, three in Spain, two in Greece, two
in Portugal, two in Zimbabwe, and one in each of Argentina, Botswana, the
Czech Republic, Ecuador, France, Ghana, Hungary, India, Ireland, Japan,
Netherlands, People's Republic of China, Republic of Korea, Russia,
Seychelles, South Africa, Thailand and Venezuela. The Company also leases two
can-making factories in the United States and its possessions. The Company and
certain of its subsidiaries also own or lease office space, warehouses and
research and other facilities. The Company's food processing plants and
principal properties are in good condition and are satisfactory for the
purposes for which they are being utilized.
 
                                       4
<PAGE>
 
ITEM 3. LEGAL PROCEEDINGS.
 
  With respect to the antitrust litigation against the Company and its two
principal competitors in the United States baby food industry which was
previously reported in the Company's Annual Report on Form 10-K for the fiscal
year ended May 3, 1995, see Note 13 to the Consolidated Financial Statements
on page 61 of the Company's Annual Report to Shareholders for the fiscal year
ended May 1, 1996, which is incorporated herein by reference. On April 15,
1996, the defendants filed a motion for summary judgment to which the
plaintiffs filed a response on May 20, 1996. The Company continues to believe
that all of the suits and claims are without merit and is defending itself
vigorously against them.
 
  With respect to the lawsuit in the U.S. District Court for the District of
Puerto Rico which was previously reported in the Company's Annual Report on
Form 10-K for the fiscal year ended May 3, 1995, the District Court approved a
consent decree filed in the matter and dismissed the lawsuit on May 22, 1996.
Related appeals to the Puerto Rico Supreme Court by the plaintiff have also
been dismissed. The Puerto Rico Environmental Quality Board ("EQB") and the
U.S. Environmental Protection Agency have approved the consent decree which
required Mayaguez Water Treatment Company, Inc., an indirectly 70% owned
subsidiary of the Company, to pay $500,000 to the EQB and $500,000 to fund
research relating to the ecology of the Bay of Mayaguez.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
  The Company has not submitted any matters to a vote of security holders
since the last annual meeting of shareholders on September 12, 1995.
 
                     EXECUTIVE OFFICERS OF THE REGISTRANT
 
  The following is a list of the names and ages of all of the executive
officers of the Company indicating all positions and offices with the Company
held by each such person and each such person's principal occupations or
employment during the past five years. All the executive officers have been
elected to serve until the next annual election of officers or until their
successors are elected, or until their earlier resignation or removal. The
annual election of officers is scheduled to occur on September 10, 1996.
 
<TABLE>
<CAPTION>
                                                 Positions and Offices Held with the Company and
                            Age (as of                      Principal Occupations or
          Name          September 10, 1996)             Employment During Past Five Years
          ----          -------------------             ---------------------------------
 <C>                    <C>                 <S>
 Anthony J. F. O'Reilly         60          Chairman of the Board since March 11, 1987, Chief
                                            Executive Officer since July 1, 1979 and President
                                            from July 1, 1979 to June 12, 1996.
 Joseph J. Bogdanovich          84          Vice Chairman of the Board since September 7, 1988;
                                            also in charge of Heinz Japan Ltd. since June 20,
                                            1973 and Chairman of the Board of Star-Kist Foods,
                                            Inc.
 William R. Johnson             47          President and Chief Operating Officer since June
                                            12, 1996; Senior Vice President in charge of Star-
                                            Kist Foods, Inc. and Heinz operations in the Asia
                                            Pacific area from September 8, 1993 to June 12,
                                            1996; Chief Executive Officer of Star-Kist Foods,
                                            Inc. since May 1, 1992 and President and Chief
                                            Executive Officer of Heinz Pet Products Company
                                            from November 1, 1988 to June 12, 1996.
 Luigi Ribolla                  59          Executive Vice President and President-Heinz Europe
                                            since June 12, 1996 and in charge of all Heinz
                                            affiliates in Europe, Cairo Foods Industries SAE in
                                            Egypt and Heinz development activities in Russia,
                                            Eastern Europe, the Middle East and North Africa
                                            since August 1, 1992; Senior Vice President from
                                            August 1, 1992 to June 12, 1996; Director of Heinz
                                            Mediterranean Area from 1988 to July 31, 1992.
</TABLE>
 
                                       5
<PAGE>
 
<TABLE>
<CAPTION>
                                              Positions and Offices Held with the Company and
                         Age (as of                      Principal Occupations or
        Name         September 10, 1996)             Employment During Past Five Years
        ----         -------------------             ---------------------------------
 <C>                 <C>                 <S>
 William C. Springer         56          Executive Vice President-The Americas in charge of
                                         Heinz North America, Heinz Service Company, Heinz
                                         operations in Latin America since September 8, 1993
                                         and in charge of Weight Watchers International,
                                         Inc., Weight Watchers Gourmet Food Company, Heinz
                                         Bakery Products Division and Ore-Ida Foods, Inc.
                                         since June 12, 1996; President of Heinz North
                                         America since June 1, 1992 and President and Chief
                                         Executive Officer of Heinz U.S.A. Division since
                                         May 1, 1989; Senior Vice President from September
                                         8, 1993 to June 12, 1996.
 David R. Williams           53          Executive Vice President-Finance and Chief
                                         Financial Officer since June 12, 1996 and in charge
                                         of all Heinz affiliates and development activities
                                         in India, Pakistan and southern Africa since
                                         October 12, 1994; Senior Vice President-Finance and
                                         Chief Financial Officer from August 1, 1992 to June
                                         12, 1996; Vice President-Finance and Chief
                                         Financial Officer from February 1, 1992 to July 31,
                                         1992; Vice President and Corporate Controller from
                                         August 1, 1988 until January 31, 1992.
Lawrence J. McCabe        61             Senior Vice President-General Counsel since June
                                         12, 1991; Vice President-General Counsel from
                                         October 1, 1990 to June 11, 1991; Vice President-
                                         Associate General Counsel from July 1, 1982 through
                                         September 30, 1990.
David W. Sculley*         50             Senior Vice President since June 1, 1989 and in
                                         charge of Weight Watchers International, Inc. from
                                         June 1, 1989 to June 12, 1996, Weight Watchers
                                         Gourmet Food Company from July 1, 1991 to June 12,
                                         1996, and Heinz Bakery Products Division and Ore-
                                         Ida Foods, Inc. from January 1, 1992 to June 12,
                                         1996; from June 1, 1989 to December 31, 1991, in
                                         charge of H. J. Heinz Company of Canada Ltd.; also
                                         until January 31, 1992, in charge of Heinz
                                         companies in Africa, Australia, the People's
                                         Republic of China, the Republic of Korea and
                                         Thailand.
</TABLE>
- -------
*The Company announced on June 5, 1996 that Mr. Sculley will be leaving the
Company on September 1, 1996  to launch a private investment company, The
Blackburn Group, with his two brothers and several associates.
 
                                       6
<PAGE>
 
                                    PART II
 
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.
 
  Information relating to the Company's common stock is set forth beginning on
page 40 under the caption "Stock Market Information" and on page 60 in Note
12, "Quarterly Results (Unaudited)," of the Company's Annual Report to
Shareholders for the fiscal year ended May 1, 1996. Such information is
incorporated herein by reference.
 
ITEM 6. SELECTED FINANCIAL DATA.
 
  The following table presents selected consolidated financial data for the
Company and its subsidiaries for each of the five fiscal years 1992 through
1996. All amounts are in thousands except per share data. Prior years per
share amounts have been adjusted to reflect the three-for-two stock split,
which was effective October 3, 1995.
<TABLE>
<CAPTION>
                                            Fiscal year ended
                          ---------------------------------------------------------
                            May 1,        May 3,   April 27,  April 28,  April 29,
                             1996          1995       1994       1993       1992
                          (52 Weeks)    (53 Weeks) (52 Weeks) (52 Weeks) (52 Weeks)
                          ----------    ---------- ---------- ---------- ----------
<S>                       <C>           <C>        <C>        <C>        <C>
Sales...................  $9,112,265    $8,086,794 $7,046,738 $7,103,374 $6,581,867
Interest expense........     277,411       210,585    149,243    146,491    134,948
Income before cumulative
 effect of
 accounting change......     659,319       591,025    602,944    529,943    638,295
Net income..............     659,319       591,025    602,944    396,313    638,295
Income before cumulative
 effect of
 accounting change per
 common share...........        1.75          1.59       1.57       1.36       1.60
Net income per common
share...................        1.75          1.59       1.57       1.02       1.60
Short-term debt and
 current portion
 of long-term debt......   1,082,169     1,074,291    439,701  1,604,355  1,724,095
Long-term debt,
 exclusive of
 current portion........   2,281,659     2,326,785  1,727,002  1,009,381    178,388
Total assets............   8,623,691     8,247,188  6,381,146  6,821,321  5,931,901
Cash dividends per
common share............       1.03 1/2        .94        .86        .78        .70
</TABLE>
 
  Results recorded in 1996 include gains related to the sale of the Weight
Watchers Magazine ($0.02 per share) and the sale of two regional dry pet food
product lines ($0.02 per share) and a charge for restructuring costs at
certain overseas affiliates ($0.01 per share). See Note 12 to the Consolidated
Financial Statements on page 60 of the Company's Annual Report to Shareholders
for the fiscal year ended May 1, 1996.
 
  During 1995, the Company invested approximately $1.2 billion in
acquisitions, the most significant of which was the North American pet food
businesses of The Quaker Oats Company. See Note 2 to the Consolidated
Financial Statements, beginning on page 48 of the Company's Annual Report to
Shareholders for the fiscal year ended May 1, 1996.
 
  Results recorded in 1994 include gains from the sale of the confectionery
business of Heinz Italy and the sale of Heinz U.S.A.'s Near East specialty
rice business. See Note 3 to the Consolidated Financial Statements on page 50
of the Company's Annual Report to Shareholders for the fiscal year ended May
1, 1996.
 
  During 1993, the Company adopted the provisions of FAS No. 106 and elected
immediate recognition of the accumulated postretirement benefit obligation for
active and retired employees, resulting in an after-tax cumulative charge of
$133.6 million (net of income tax benefit of $85.4 million), or $0.34 per
share. In addition, the adoption of FAS No. 106 increased the company's pretax
postretirement benefit expense by $16.3 million ($0.03 per share) in 1993.
 
  In 1993, restructuring charges of $192.3 million on a pretax basis ($0.30
per share) were reflected in operating income. The major components of the
restructuring plan related to employee severance and relocation costs ($99.0
million) and facilities consolidation and closure costs ($73.0 million).
 
  In 1992, restructuring charges of $88.3 million on a pretax basis ($0.13 per
share) were reflected in operating income to provide for the consolidation of
functions, staff reductions, organizational reform and plant modernizations
and closures.
 
  Results recorded in 1992 also include a pretax gain of $221.5 million on the
sale of The Hubinger Company of Keokuk, Iowa to Roquette Freres, a major
worldwide producer of corn starches. Hubinger is a producer of corn
derivatives, including corn syrup, starch and ethanol.
 
                                       7
<PAGE>
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.
 
  This information is set forth in the Management's Discussion and Analysis
section on pages 34 through 41 of the Company's Annual Report to Shareholders
for the fiscal year ended May 1, 1996. Such information is incorporated herein
by reference.
 
  Subsequent to year-end, the Company entered into a letter of intent to
acquire substantially all of the pet food business of Martin Feed Mills
Limited of Elmira, Ontario. Martin's cat and dog food lines, sold under the
brand Techni-Cal, are produced and marketed throughout Canada and exported to
Japan, the United Kingdom, France, Holland, Spain, the Czech Republic and
other European countries.
 
  In addition, Questor Partners Fund, L.P., an unrelated national investment
group, has entered into a letter of intent to acquire the brand name and
ongoing canned seafood business of Bumble Bee Seafoods, Inc. of San Diego,
California. The letter of intent also provides for H.J. Heinz Company, through
its affiliate, Star-Kist Foods, Inc., to purchase the Bumble Bee tuna
production facilities in Mayaguez, Puerto Rico; Santa Fe Springs, California
and Manta, Ecuador. Star-Kist plans to co-pack tuna under the Bumble Bee label
for the new Questor entity.
 
  The above transactions, if consummated, combined with the acquisition of
Southern Country Foods Limited will not have a material impact on the
company's results of operations or financial position in fiscal 1997.
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
  The Consolidated Balance Sheets of the Company and its subsidiaries as of
May 1, 1996 and May 3, 1995 and the related Consolidated Statements of Income,
Retained Earnings and Cash Flows for the fiscal years ended May 1, 1996, May
3, 1995 and April 27, 1994, together with the related Notes to Consolidated
Financial Statements, included in the Company's Annual Report to Shareholders
for the fiscal year ended May 1, 1996, are incorporated herein by reference.
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.
 
  There is nothing to be reported under this item.
 
                                   PART III
 
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.
 
  Information relating to the Directors of the Company is set forth under the
captions "Information Regarding Nominees for Election of Directors" and
"Additional Information--Section 16 Beneficial Ownership Reporting Compliance"
in the Company's definitive Proxy Statement in connection with the Annual
Meeting of Shareholders to be held September 10, 1996. Such information is
incorporated herein by reference. Information relating to the executive
officers of the Company is set forth under the caption "Executive Officers of
the Registrant" in Part I above.
 
ITEM 11. EXECUTIVE COMPENSATION.
 
  Information relating to executive compensation is set forth under the
caption "Executive Compensation" in the Company's definitive Proxy Statement
in connection with its Annual Meeting of Shareholders to be held September 10,
1996. Such information is incorporated herein by reference.
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
 
  Information relating to the ownership of equity securities of the Company by
certain beneficial owners and management is set forth under the captions
"Security Ownership of Certain Beneficial Owners" and "Security Ownership of
Management" in the Company's definitive Proxy Statement in connection with its
Annual Meeting of Shareholders to be held September 10, 1996. Such information
is incorporated herein by reference.
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
 
  Information relating to certain relationships with a beneficial shareholder
and certain related transactions is set forth under the caption "Certain
Business Relationships" and "Additional Information--Transactions with
Beneficial Shareholders" in the Company's definitive Proxy Statement in
connection with its Annual Meeting of Shareholders to be held September 10,
1996. Such information is incorporated herein by reference.
 
                                       8
<PAGE>
 
                                    PART IV
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.
 
(a)(1) The following financial statements and report included in the Company's
       Annual Report to Shareholders for the fiscal year ended May 1, 1996 are
       incorporated herein by reference:
 
          Consolidated Balance Sheets as of May 1, 1996 and May 3, 1995
          Consolidated Statements of Income for the fiscal years ended May 1,
          1996, May 3, 1995 and April 27, 1994
          Consolidated Statements of Retained Earnings for the fiscal years
          ended May 1, 1996, May 3, 1995 and April 27, 1994
          Consolidated Statements of Cash Flows for the fiscal years ended May
          1, 1996, May 3, 1995 and April 27, 1994
          Notes to Consolidated Financial Statements
          Report of Independent Accountants of Coopers & Lybrand L.L.P. dated
          June 18, 1996, on the Company's consolidated financial statements
          for the fiscal years ended May 1, 1996, May 3, 1995 and April 27,
          1994
 
  (2) The following report and schedule is filed herewith as a part hereof:
 
          Report of Independent Accountants of Coopers & Lybrand L.L.P. dated
          June 18, 1996, on the Company's consolidated financial statement
          schedule filed as a part hereof for the fiscal years ended May 1,
          1996, May 3, 1995 and April 27, 1994.
 
          Schedule II (Valuation and Qualifying Accounts and Reserves) for the
          three fiscal years ended May 1, 1996, May 3, 1995 and April 27,
          1994.
 
    All other schedules are omitted because they are not applicable or the
    required information is included herein or is shown in the consolidated
    financial statements or notes thereto incorporated herein by reference.
 
  (3) Exhibits required to be filed by Item 601 of Regulation S-K are listed
      below and are filed as a part hereof. Documents not designated as being
      incorporated herein by reference are filed herewith. The paragraph
      numbers correspond to the exhibit numbers designated in Item 601 of
      Regulation S-K.
 
    3(i) The Company's Articles of Amendment dated July 13, 1994, amending
         and restating the Company's amended and restated Articles of
         Incorporation in their entirety are incorporated herein by reference
         to Exhibit 3(i) to the Company's Annual Report on Form 10-K for the
         fiscal year ended April 27, 1994.
 
    3(ii) The Company's By-Laws, as amended effective October 12, 1994 are
          incorporated herein by reference to Exhibit 3(ii) to the Company's
          Annual Report on Form 10-K for the fiscal year ended May 3, 1995.
 
      4. Except as set forth below, there are no instruments with respect to
         long-term debt of the Company that involve indebtedness or
         securities authorized thereunder exceeding 10 percent of the total
         assets of the Company and its subsidiaries on a consolidated basis.
         The Company agrees to file a copy of any instrument or agreement
         defining the rights of holders of long-term debt of the Company upon
         request of the Securities and Exchange Commission.
 
          (a) Form of Indenture between the Company and The First National
              Bank of Chicago dated as of July 15, 1992, is incorporated
              herein by reference to Exhibits 4(a) and 4(c) to the Company's
              Registration Statement on Form S-3 (Reg. No. 33-46680) and the
              supplements to such Indenture are incorporated herein by
              reference to the Company's Form 8-Ks dated September 21, 1992,
              October 29, 1992 and January 27, 1993 relating to the Company's
              $250,000,000 5 1/2% Notes due 1997, $300,000,000 6 3/4% Notes
              due 1999 and $200,000,000 6 7/8% Notes due 2003, respectively.
 
    10(a) Permit No. 408 (lease) granted by the City of Los Angeles to Star-
          Kist Foods, Inc. dated September 6, 1979 for premises located at
          Terminal Island, California is incorporated herein by reference to
          Exhibit 10(e) to the Company's Annual Report on Form 10-K for the
          fiscal year ended April 29, 1981.
 
                                       9
<PAGE>
 
      (b) Lease of Land in American Samoa, dated as of September 17, 1983, by
          and between the American Samoa Government and Star-Kist Samoa, Inc.
          is incorporated herein by reference to Exhibit 10(m) to the
          Company's Annual Report on Form 10-K for the fiscal year ended May
          2, 1984.
 
      (c) Management contracts and compensatory plans:
 
           (i)   1986 Deferred Compensation Program for H. J. Heinz Company
                 and affiliated companies, as amended and restated in its
                 entirety effective December 6, 1995
 
          (ii)   H. J. Heinz Company's 1984 Stock Option Plan, as amended, is
                 incorporated herein by reference to Exhibit 10(n) to the
                 Company's Annual Report on Form 10-K for the fiscal year
                 ended May 2, 1990
 
         (iii)   H. J. Heinz Company's 1987 Stock Option Plan, as amended, is
                 incorporated herein by reference to Exhibit 10(o) to the
                 Company's Annual Report on Form 10-K for the fiscal year
                 ended May 2, 1990
 
          (iv)   H. J. Heinz Company's 1990 Stock Option Plan is incorporated
                 herein by reference to Appendix A to the Company's Proxy
                 Statement dated August 3, 1990
 
           (v)   H. J. Heinz Company's 1994 Stock Option Plan is incorporated
                 herein by reference to Appendix A to the Company's Proxy
                 Statement dated August 5, 1994
 
          (vi)   H. J. Heinz Company Supplemental Executive Retirement Plan,
                 as amended, is incorporated herein by reference to Exhibit
                 10(c)(ix) to the Company's Annual Report on Form 10-K for the
                 fiscal year ended April 28, 1993
 
         (vii)   H. J. Heinz Company Executive Deferred Compensation Plan is
                 incorporated herein by reference to Exhibit 10(c)(x) to the
                 Company's Annual Report on Form 10-K for the fiscal year
                 ended April 27, 1994
 
        (viii)   H. J. Heinz Company Incentive Compensation Plan is
                 incorporated herein by reference to Appendix B to the
                 Company's Proxy Statement dated August 5, 1994
 
          (ix)   H. J. Heinz Company Stock Compensation Plan for Non-Employee
                 Directors is incorporated herein by reference to Appendix A
                 to the Company's Proxy Statement dated August 3, 1995
 
      11. Computation of net income per share.
 
      13. Pages 34 through 62 of the H. J. Heinz Company Annual Report to
          Shareholders for the fiscal year ended May 1, 1996, portions of
          which are incorporated herein by reference. Those portions of the
          Annual Report to Shareholders that are not incorporated herein by
          reference shall not be deemed to be filed as a part of this Report.
 
      21. Subsidiaries of the Registrant.
 
      23. The following Exhibit is filed by incorporation by reference to Item
          14(a)(2) of this Report:
 
          (a) Consent of Coopers & Lybrand L.L.P.
 
      24. Powers-of-attorney of the Company's directors.
 
      27. Financial Data Schedule.
 
    Copies of the exhibits listed above will be furnished upon request to
    holders or beneficial holders of any class of the Company's stock,
    subject to payment in advance of the cost of reproducing the exhibits
    requested.
 
(b) There have been no reports filed on Form 8-K during the last fiscal quarter
    of the period covered by this Report.
 
                                      10
<PAGE>
 
                                  SIGNATURES
 
  Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed
on its behalf by the undersigned, thereunto duly authorized, on July 26, 1996.
 
                                                 H. J. HEINZ COMPANY
                                                     (Registrant)
 
                                                /s/ David R. Williams
                                       By......................................
                                                  DAVID R. WILLIAMS
                                         Executive Vice President-Finance and
                                               Chief Financial Officer
 
  Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities indicated, on July 26, 1996.
 
          Signature                        Capacity
 
 /s/ Anthony J. F. O'Reilly
 .............................    Chairman of the Board and
   ANTHONY J. F. O'REILLY        Chief Executive Officer
                                 (Principal Executive
                                 Officer)
 
 
    /s/ David R. Williams
 .............................    Executive Vice President-Finance and
      DAVID R. WILLIAMS          Chief Financial Officer (Principal
                                 Financial Officer)
 
 
     /s/ Tracy E. Quinn          Corporate Controller
 .............................    (Principal Accounting
       TRACY E. QUINN            Officer)
 
Anthony J. F. O'Reilly   Director
Joseph J. Bogdanovich    Director
Nicholas F. Brady        Director
Richard M. Cyert         Director
Thomas S. Foley          Director
Edith E. Holiday         Director
Samuel C. Johnson        Director
William R. Johnson       Director
Donald R. Keough         Director
Albert Lippert           Director                /s/ Lawrence J. McCabe
Lawrence J. McCabe       Director         By...................................
Luigi Ribolla            Director                    LAWRENCE J. MCCABE
Herman J. Schmidt        Director               Director and Attorney-in-Fact
David W. Sculley         Director
Eleanor B. Sheldon       Director
William P. Snyder III    Director
William C. Springer      Director
S. Donald Wiley          Director
David R. Williams        Director
 
                                      11
<PAGE>
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
The Shareholders
 H. J. Heinz Company:
 
  Our report on the consolidated financial statements of H. J. Heinz Company
and Subsidiaries has been incorporated by reference in this Annual Report on
Form 10-K from the Company's Annual Report to Shareholders for the fiscal year
ended May 1, 1996 and appears on page 62 therein. In connection with our
audits of such financial statements, we have also audited the related
financial statement schedule listed in Item 14(a) of this Annual Report on
Form 10-K.
 
  In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
presents fairly, in all material respects, the information required to be
included therein.
 
                                                 Coopers & Lybrand L.L.P.
 
Pittsburgh, PA
June 18, 1996
                                ---------------
 
                      CONSENT OF INDEPENDENT ACCOUNTANTS
 
  We consent to the incorporation by reference in the Registration Statements
of H. J. Heinz Company on Form S-8 (Registration Nos. 2-51719, 2-45120, 33-
00390, 33-19639, 33-32563, 33-42015, 33-55777 and 33-62623) of our reports
dated June 18, 1996, on our audits of the consolidated financial statements
and financial statement schedule of H. J. Heinz Company and Subsidiaries as of
May 1, 1996 and May 3, 1995 and for the fiscal years ended May 1, 1996, May 3,
1995 and April 27, 1994, which reports are included or incorporated by
reference in this Annual Report on Form 10-K.
 
                                                 Coopers & Lybrand L.L.P.
 
Pittsburgh, PA
July 26, 1996
 
                                      12
<PAGE>
 
                                                                    SCHEDULE II
 
                     H. J. HEINZ COMPANY AND SUBSIDIARIES
 
                VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
        FISCAL YEARS ENDED MAY 1, 1996, MAY 3, 1995 AND APRIL 27, 1994
                            (THOUSANDS OF DOLLARS)
 
<TABLE>
<CAPTION>
                                          Additions
                                     -------------------
                          Balance at Charged to Charged               Balance at
                          beginning  costs and  to other                end of
    Description           of period   expenses  accounts Deductions     period
    -----------           ---------- ---------- -------- ----------   ----------
<S>                       <C>        <C>        <C>      <C>          <C>
Fiscal year ended May 1,
1996:
  Reserves deducted in
   the balance sheet
   from  the assets to
   which they apply:
    Receivables.........   $ 16,309   $ 7,254    $   --   $ 6,265(1)   $ 17,298
                           ========   =======    ======   =======      ========
    Investments,
    advances and other
    assets..............   $  7,466   $    --    $   --   $ 1,602      $  5,864
                           ========   =======    ======   =======      ========
    Goodwill............   $163,793   $48,583    $   --   $   683      $211,693
                           ========   =======    ======   =======      ========
    Other intangibles...   $117,430   $30,519    $   --   $ 6,063(1)   $141,886
                           ========   =======    ======   =======      ========
    Deferred tax assets
    (2).................   $ 49,487   $ 3,195    $   --   $17,088      $ 35,594
                           ========   =======    ======   =======      ========
Fiscal year ended May 3,
1995:
  Reserves deducted in
   the balance sheet
   from
    the assets to which
   they apply:
    Receivables.........   $ 15,407   $ 5,135    $   --   $ 4,233(1)   $ 16,309
                           ========   =======    ======   =======      ========
    Investments,
    advances and other
    assets..............   $ 19,841   $    --    $   --   $12,375(3)   $  7,466
                           ========   =======    ======   =======      ========
    Goodwill............   $127,708   $33,970    $   --   $(2,115)     $163,793
                           ========   =======    ======   =======      ========
    Other intangibles...   $ 85,862   $31,441    $   --   $  (127)     $117,430
                           ========   =======    ======   =======      ========
    Deferred tax assets
    (4).................   $ 28,888   $28,178    $   --   $ 7,579      $ 49,487
                           ========   =======    ======   =======      ========
Fiscal year ended April
27, 1994:
  Reserves deducted in
   the balance sheet
   from  the assets to
   which they apply:
    Receivables.........   $ 16,299   $ 4,535    $   --   $ 5,427(1)   $ 15,407
                           ========   =======    ======   =======      ========
    Investments,
    advances and other
    assets..............   $ 20,165   $    --    $   --   $   324      $ 19,841
                           ========   =======    ======   =======      ========
    Goodwill............   $115,631   $30,275    $   --   $18,198(1)   $127,708
                           ========   =======    ======   =======      ========
    Other intangibles...   $ 72,673   $17,396    $   --   $ 4,207(1)   $ 85,862
                           ========   =======    ======   =======      ========
    Deferred tax assets
    (5).................   $ 85,071   $ 4,655    $   --   $60,838      $ 28,888
                           ========   =======    ======   =======      ========
</TABLE>
 
Notes:
(1) Principally reserves on assets sold, written-off or reclassified.
 
(2) The net change in the valuation allowance for deferred tax assets was a
    decrease of $13.9 million. The decrease was primarily due to the
    utilization of loss carryforwards ($4.6 million) and recognition of the
    realizability of certain other deferred tax assets in future years ($12.5
    million). An increase in the valuation allowance related to the deferred
    tax asset for foreign tax credit carryforwards ($1.7 million) and loss
    carryforwards ($1.5 million) partially offset the decrease. See Note 4 to
    the Consolidated Financial Statements on pages 51 and 52 of the Company's
    Annual Report to Shareholders for the fiscal year ended May 1, 1996.
 
(3) Represents amounts reclassified as a result of consolidation of certain
    fishing vessel operations.
 
(4) The net change in the valuation allowance for deferred tax assets was an
    increase of $20.6 million. The increase is primarily due to increases in
    the valuation allowance related to additional deferred tax assets for
    foreign tax credit carryforwards ($25.3 million) and loss carryforwards
    ($2.9 million). This increase was partially offset by the recognition of
    the realizability of certain other deferred tax assets in future years
    ($3.1 million) and the utilization of loss carryforwards ($4.5 million).
    See Note 4 to the Consolidated Financial Statements on pages 51 and 52 of
    the Company's Annual Report to Shareholders for the fiscal year ended May
    1, 1996.
<PAGE>
 
(5) The net change in the valuation allowance for deferred tax assets was a
    decrease of $56.2 million. The decrease was primarily due to the
    utilization of loss carryforwards ($2.8 million) and recognition of the
    realizability of certain other deferred tax assets in future years ($57.3
    million). An increase in the valuation allowance related to the deferred
    tax asset for loss carryforwards ($4.7 million) partially offset the
    decrease. See Note 4 to the Consolidated Financial Statements on pages 51
    and 52 of the Company's Annual Report to Shareholders for the fiscal year
    ended May 1, 1996.
 
 
<PAGE>
 
                                 EXHIBIT INDEX
 
  Exhibits required to be filed by Item 601 of Regulation S-K are listed below
and are filed as a part hereof. Documents not designated as being incorporated
herein by reference are filed herewith. The paragraph numbers correspond to
the exhibit numbers designated in Item 601 of Regulation S-K.
 
EXHIBIT
 
 3(i) The Company's Articles of Amendment dated July 13, 1994, amending and
      restating the Company's amended and restated Articles of Incorporation
      in their entirety are incorporated herein by reference to Exhibit 3(i)
      to the Company's Annual Report on Form 10-K for the fiscal year ended
      April 27, 1994.
 
 3(ii) The Company's By-Laws, as amended effective October 12, 1994 are
       incorporated herein by reference to Exhibit 3(ii) to the Company's
       Annual Report on Form 10-K for the fiscal year ended May 3, 1995.
 
  4. Except as set forth below, there are no instruments with respect to
     long-term debt of the Company that involve indebtedness or securities
     authorized thereunder exceeding 10 percent of the total assets of the
     Company and its subsidiaries on a consolidated basis. The Company agrees
     to file a copy of any instrument or agreement defining the rights of
     holders of long-term debt of the Company upon request of the Securities
     and Exchange Commission.
 
    (a) Form of Indenture between the Company and The First National Bank of
        Chicago dated as of July 15, 1992, is incorporated herein by
        reference to Exhibits 4(a) and 4(c) to the Company's Registration
        Statement on Form S-3 (Reg. No. 33-46680) and the supplements to such
        Indenture are incorporated herein by reference to the Company's Form
        8-Ks dated September 21, 1992, October 29, 1992 and January 27, 1993
        relating to the Company's $250,000,000 5 1/2% Notes due 1997,
        $300,000,000 6 3/4% Notes due 1999 and $200,000,000 6 7/8% Notes due
        2003, respectively.
 
 10(a) Permit No. 408 (lease) granted by the City of Los Angeles to Star-Kist
       Foods, Inc. dated September 6, 1979 for premises located at Terminal
       Island, California is incorporated herein by reference to Exhibit 10(e)
       to the Company's Annual Report on Form 10-K for the fiscal year ended
       April 29, 1981.
 
   (b) Lease of Land in American Samoa, dated as of September 17, 1983, by and
       between the American Samoa Government and Star-Kist Samoa, Inc. is
       incorporated herein by reference to Exhibit 10(m) to the Company's Annual
       Report on Form 10-K for the fiscal year ended May 2, 1984.
 
   (c) Management contracts and compensatory plans:
 
    (i)1986 Deferred Compensation Program for H. J. Heinz Company and
        affiliated companies, as amended and restated in its entirety
        effective December 6, 1995
 
    (ii)H. J. Heinz Company's 1984 Stock Option Plan, as amended, is
        incorporated herein by reference to Exhibit 10(n) to the Company's
        Annual Report on Form 10-K for the fiscal year ended May 2, 1990
 
    (iii)H. J. Heinz Company's 1987 Stock Option Plan, as amended, is
        incorporated herein by reference to Exhibit 10(o) to the Company's
        Annual Report on Form 10-K for the fiscal year ended May 2, 1990
 
    (iv)H. J. Heinz Company's 1990 Stock Option Plan is incorporated herein
        by reference to Appendix A to the Company's Proxy Statement dated
        August 3, 1990
 
    (v)H. J. Heinz Company's 1994 Stock Option Plan is incorporated herein
        by reference to Appendix A to the Company's Proxy Statement dated
        August 5, 1994
 
    (vi)H. J. Heinz Company Supplemental Executive Retirement Plan, as
        amended, is incorporated herein by reference to Exhibit 10(c)(ix) to
        the Company's Annual Report on Form 10-K for the fiscal year ended
        April 28, 1993
 
<PAGE>
 
EXHIBIT
 
    (vii)H. J. Heinz Company Executive Deferred Compensation Plan is
        incorporated herein by reference to Exhibit 10(c)(x) to the
        Company's Annual Report on Form 10-K for the fiscal year ended
        April 27, 1994
 
    (viii)H. J. Heinz Company Incentive Compensation Plan is incorporated
        herein by reference to Appendix B to the Company's Proxy Statement
        dated August 5, 1994
 
    (ix)H. J. Heinz Company Stock Compensation Plan for Non-Employee
        Directors is incorporated herein by reference to Appendix A to the
        Company's Proxy Statement dated August 3, 1995
 
  11.Computation of net income per share.
 
  13.Pages 34 through 62 of the H. J. Heinz Company Annual Report to
     Shareholders for the fiscal year ended May 1, 1996, portions of which are
     incorporated herein by reference. Those portions of the Annual Report to
     Shareholders that are not incorporated herein by reference shall not be
     deemed to be filed as a part of this Report.
 
  21.Subsidiaries of the Registrant.
 
  23.The following Exhibit is filed by incorporation by reference to Item
     14(a)(2) of this Report:
 
     (a)Consent of Coopers & Lybrand L.L.P.
 
  24.Powers-of-attorney of the Company's directors.
 
  27.Financial Data Schedule.

<PAGE>
                                                               Exhibit 10(c)(i)
 
                                     1986
                        DEFERRED COMPENSATION PROGRAM
                    FOR EXECUTIVES OF H. J. HEINZ COMPANY
                           AND AFFILIATED COMPANIES
              (AS AMENDED JUNE 1, 1991 AND AMENDED AND RESTATED
                      IN ITS ENTIRETY, DECEMBER 6, 1995)

1.   Purpose

     The purpose of this Program is to provide Eligible Executives with an
     opportunity to defer current income.

2.   Definitions

     2.1  "Account" shall mean a deferred compensation reserve account
          established for bookkeeping purposes only in the financial accounting
          records of the Corporation which reflect Awards deferred pursuant to
          Section 3 plus Rollovers pursuant to Section 4 plus earnings credited
          at the applicable Crediting Rate.

     2.2  "Age" shall mean the Participant's attained age in years.

     2.3  "Award" shall mean, for any fiscal year, the amount granted to an
          Eligible Executive of the Company for that year and, in the absence of
          a Deferral Election with respect to such Award, payable to him in the
          succeeding fiscal year under MIP and LTIP.

     2.4  "Board" shall mean the Board of Directors of the Corporation.

     2.5  "Beneficiary" shall mean the person or entity designated by the
          Participant or the Spouse of a Participant in a time and manner
          determined by the Committee to receive Benefits under this Program.
          If no Beneficiary designation by a Participant is in effect, the
          Beneficiary shall be the Participant's Spouse, if any, or if none,
          then the Participant's estate.  If a Participant's Spouse makes no
          Beneficiary designation, then the Beneficiary shall be such Spouse's
          estate.  A Participant or his surviving Spouse may revoke or change
          their Beneficiary designation at any time in the manner determined
          from time to time by the Committee.
<PAGE>
 
                                      2

     2.6  "Benefit" shall mean any payment made from an Account to a Participant
          or his Beneficiary.  Such Benefit shall be payable in United States
          currency by a check or draft drawn upon an account of the Company at
          any United States domestic bank.  Such check or draft shall be mailed
          by regular first class United States mail to the latest address
          provided by the Participant or his Beneficiary no later than the date
          specified for such Benefit to be paid pursuant to the terms of this
          Program.

     2.7  "Committee" shall mean the Management Development and Compensation
          Committee of the Board and its designee or their successors.

     2.8  "Company" shall mean H. J. Heinz Company or any company or corporation
          affiliated with H. J. Heinz Company.

     2.9  "Corporation" shall mean H. J. Heinz Company, a Pennsylvania
          corporation, and any successor thereto by merger, purchase or
          otherwise.

     2.10 "Crediting Rate" shall mean for any Plan Year the greater of 150% of
          Moody's Composite Bond Index or 15% per annum until such time as
          periodic Benefits begin pursuant to Section 6, Section 7 or Section 8,
          whereupon the Crediting Rate shall be 15% per annum.  No crediting of
          earnings at the applicable Crediting Rate will be made after the last
          day of the month in which the event occurs which causes a single sum
          Benefit payment to become payable pursuant to Section 7 or Section 8.
          Crediting of earnings shall commence on July 1, 1987 and continue each
          July 1 thereafter to a Participant's Account up to the date a Benefit
          is payable from such Account.  Once the first periodic Benefit payment
          from an Account is made, crediting of earnings on such Account at the
          applicable Crediting Rate shall be accrued annually from the date such
          first periodic Benefit payment is made.

     2.11 "Deferral Election" shall mean the signing of the irrevocable deferral
          election form authorized by the Committee under which the Eligible
          Executive elects to 
<PAGE>
 
                                      3

          defer all or a portion of his Award pursuant to Section 3, or elects 
          to make a complete or partial Rollover Election pursuant to Section 4
          (Rollover Election).

     2.12 "Deferral Date" shall mean July 1, 1986 with respect to any Awards
          deferred under a Deferral Election entered into by an Eligible
          Executive for a fiscal year 1986 Award and a Rollover, and July 1,
          1987 for a fiscal year 1987 Award deferred under a Deferral Election.

     2.13 "Eligible Executive" shall mean an employee of the Company who is
          eligible for MIP and/or LTIP as of April 30, 1986 and who has not
          attained age 65 by such date, provided, however, that the Committee,
          in its sole discretion, may designate any employee of the Company as
          an Eligible Executive.

     2.14 "MIP" and/or "LTIP" shall mean the Company's Management Incentive Plan
          and the Company's Long Term Incentive Plan, respectively, existing as
          of July 1, 1986 or as each may be amended from time to time
          thereafter.

     2.15 "Moody's Composite Bond Index" shall mean the Monthly Average of the
          Composite Yield on Seasoned Corporate Bonds as published by Moody's
          Investors Service, Inc. or any successor thereto for the calendar
          month which ends two months prior to the beginning of any applicable
          Plan Year.  If such index is no longer published, the Committee, in
          its sole discretion, may use any seasoned United States corporate bond
          index published generally in the United States.

     2.16 "Participant" shall mean an Eligible Executive who elects to defer all
          or a portion of his Award pursuant to Section 3 or elects a Rollover
          pursuant to Section 4.

     2.17 "Plan Year" shall mean the twelve months beginning July 1 through June
          30 commencing July 1, 1986 and each twelve month period thereafter so
          long as the Program remains in existence.
<PAGE>
 
                                      4

     2.18 "Program" shall mean the 1986 Deferred Compensation Program for
          Executives of H. J. Heinz Company and Affiliated Companies.

     2.19 "Retirement" shall mean attainment of age 55 or completion of 30 years
          of continuous service within the meaning of the applicable provisions
          of the H. J. Heinz Retirement System as in effect on the date of the
          Participant's Deferral Election.

     2.20 "Rollover" shall mean amounts credited pursuant to Section 4 from
          previously deferred cash awards together with interest accrued thereon
          under MIP and/or LTIP to a Participant's Account.

     2.21 "Spouse" shall mean the person who is legally married to the
          Participant at the time of the Participant's death and is not then
          subject to an agreement or court decree of separate maintenance or a
          trust in which such person is the sole income Beneficiary.

3.   Deferral of Awards

     3.1  An Eligible Executive may elect, subject to section 3.3, to defer
          whole dollars or a percentage of his Award as follows:

          (a)  up to 100% of his fiscal year 1986 Award, if any; and/or

          (b)  up to 100% of his fiscal year 1987 Award, if any.

     3.2  Such election shall be made by executing an irrevocable Deferral
          Election with the Company on or before April 30, 1986.

     3.3  The minimum amount of an Award which an Eligible Executive may defer
          in any year shall be $5,000.  Deferral Elections of less than $5,000
          shall be void and of no effect.
<PAGE>
 
                                      5

4.   Rollovers of MIP and/or LTIP

     4.1  An Eligible Executive may make an irrevocable one-time election in
          whole dollars for the Rollover of all or a portion, but not less than
          $5,000, of his previously deferred cash awards plus interest accrued
          thereon under MIP and/or LTIP as of June 30, 1986 including such
          amounts the Eligible Executive previously elected to defer with
          respect to F.Y. 1986 and/or F.Y. 1987 MIP and/or LTIP.  Rollovers
          shall become part of a Participant's Account and shall be subject to
          the rules of the Program.  A Rollover election may be made by an
          Eligible Executive independent of the deferral of an Award pursuant to
          Section 3.

5.   Death Prior to Deferral Date

     5.1  If a Participant dies prior to a Deferral Date for any Award or
          Rollover, the Deferral Election or Rollover Election with respect to
          such Award or Rollover shall be void and of no effect.  The Company's
          sole obligation in such circumstance with respect to an Award shall be
          to pay such Award to the Participant's estate or personal legal
          representative.  Rollover amounts transferred pursuant to this Program
          will be paid out in accordance with the rules of MIP and/or LTIP as if
          the Rollover election had never taken place.

6.   Participant's Benefit at Age 65

     6.1  A Benefit shall be payable from a Participant's Account in 15 equal
          annual installments beginning on the 1st day of the month next
          following the day such Participant attains age 65 and on the same day
          of each year thereafter until all annual installments have been paid.
          Each installment shall be deducted from the Participant's Account and
          shall be in an amount sufficient to exhaust the Participant's Account
          together with interest compounded at 15% per annum on the declining
          Account balance.  The amount of each installment shall be calculated
          by dividing a Participant's Account as of the date installments
          commence by 6.72447561.  If a Participant dies after 
<PAGE>
 
                                      6

          attaining age 65, his Account at his date of death shall be paid in 
          accordance with Section 8.4.

7.   Benefits at Termination of Employment

     7.1  A Participant whose employment with the Company has terminated prior
          to attaining age 50 or becoming eligible for Retirement, for any
          reason whatsoever, except for death, shall receive his Account in a
          single sum as soon as practicable following the date of his
          termination of employment.

     7.2  If such Participant has attained age 50 or is eligible for Retirement
          at the time of his termination of employment for any reason whatsoever
          except for death, Benefits shall be payable pursuant to Section 6
          beginning the first day of the month next following the day such
          Participant attains age 65.

     7.3  Notwithstanding Section 2.10, if a Participant whose employment with
          the Company has terminated pursuant to Section 7.1 in the first year
          after any Deferral Date for any Award or Rollover, the Crediting Rate
          applied to such Award or Rollover will be reduced to zero, and if such
          Participant's termination of employment occurs for any reason, except
          for death, in the second year after any Deferral Date for any Award or
          Rollover, the Crediting Rate will be reduced to 5% per annum.  If such
          Participant's termination of employment occurs for any reason
          whatsoever except for death after two years from any Deferral Date of
          any Award or Rollover, the Crediting Rate shall be the same as stated
          in Section 2.10.

     7.4  Notwithstanding anything to the contrary contained herein:

          (a)  if a Participant's employment with the Company terminates because
               of the sale of an affiliated corporation, division or other
               portion of the business to a party that is not affiliated with
               the Company, the Participant may continue to receive the benefits
               of the Program that he or she would otherwise have received had
               the Participant
<PAGE>
 
                                      7

               continued to be employed by an affiliate of the Company, 
               provided the Board of Directors or the Executive Committee
               of the Board of Directors specifically authorizes 
               Participant to continue to receive the benefits of the Program
               following the disposition of the affiliate, division or other
               business in which such Participant was employed.

          (b)  if the Committee determines that a Participant's employment with
               the Company has been terminated involuntarily without cause
               before meeting the requirements of Section 7.2, the Committee may
               specify that the Participant shall continue to receive the
               benefits of the Program that he or she would otherwise have
               received had the Participant continued to be employed by the
               Company.  Any such authorization shall be made on a case by case
               basis in the sole discretion of the Committee and such
               authorization in one case shall not be precedent for
               authorization in any other case.

8.   Death Benefits

     8.1  If a Participant dies prior to age 65 and is not eligible for
          Retirement, his Beneficiary shall receive a single sum as soon as
          practicable following his date of death equal to the greater of:

          (a)  three times the sum of Awards deferred under Section 3 and any
               Rollover pursuant to Section 4; or

          (b)  the Participant's Account at his date of death.

     8.2  If a Participant dies prior to age 65 and is eligible for Retirement
          and his Beneficiary is his Spouse, then a Benefit of 15 annual
          payments calculated pursuant to Section 6 will be paid, commencing as
          soon as practicable, to such Spouse.  The Spouse's Benefit will be
          based on the greater of:
<PAGE>
 
                                      8

          (a)  three times the sum of Awards deferred under Section 3 and any
               Rollover pursuant to Section 4; or

          (b)  the Participant's Account at his date of death.

     8.3  If a Participant dies prior to age 65 and is eligible for Retirement
          and his Beneficiary is not his Spouse, then a single sum Benefit will
          be paid equal to the greater of:

          (a)  three times the sum of Awards deferred under Section 3 and any
               Rollover pursuant to Section 4; or

          (b)  The Participant's Account at his date of death.

     8.4  If a Participant dies after age 65, his Beneficiary, if such
          Beneficiary is the Participant's Spouse, shall receive the remainder
          of the 15 annual installments pursuant to Section 6.  If the
          Participant's Beneficiary is other than his Spouse, a single sum
          payment equal to the Participant's Account at his date of death shall
          be paid to such Beneficiary as soon as practicable.

     8.5  In the event of the death of a Participant's Spouse before the 15
          annual installments pursuant to Section 6 have been completed, such
          Spouse's Beneficiary shall receive a single sum Benefit equal to the
          Account balance at the Spouse's date of death as soon as practicable.

9.   Administration

     9.1  The Committee shall have discretionary power to administer and
          interpret the Program (including the power to resolve ambiguities), to
          establish rules to further the purposes of the Program and to take any
          other action necessary for the proper operation of the Program.

     9.2  The Board, in its sole discretion and upon such terms as it may
          prescribe, may permit any company or
<PAGE>
 
                                      9

          corporation directly or indirectly controlled by the Corporation to
          participate in the Program for such periods as the Committee may 
          determine.

     9.3  The Committee shall provide adequate written notice to any Participant
          or Beneficiary whose claim for benefits under this Program has been
          denied setting forth specific reasons for such denial.  A Participant
          or Beneficiary whose claim has been denied shall be entitled to appeal
          the denial of his claim by providing a written statement of his
          position to the Committee not later than 60 days after receipt of the
          notification of denial of the claim.  The Committee shall within 60
          days after receipt of such notice communicate to the claimant its
          decision in writing, which decision shall be final and binding upon
          all parties.

     9.4  All acts and decisions of the Committee shall be final and binding
          upon all Participants, Beneficiaries, heirs, estates, personal legal
          representatives and their successors.

     9.5  The Committee may, in its sole discretion, reduce the Crediting Rate
          for future Plan Years in the event of material adverse Federal, state
          or local tax law changes which increase the cost of the Program to the
          Corporation.

     9.6  Prior to paying any Benefit under this Program, the Committee may
          require any Participant, Beneficiary, estate, heir, or personal legal
          representative to provide information to the Committee.  The Committee
          may withhold payment of any Benefit under this Program until it
          receives all such information including, but not limited to certified
          copies of birth or death certificates and marriage licenses.

10.  Termination and Amendment of the Program

     10.1 The Board may, in its sole discretion, terminate or amend this Program
          at any time.  In the event the Program and the Deferral and/or
          Rollover Elections are terminated with respect to a Participant, the
<PAGE>
 
                                      10

          Participant shall receive a single sum payment equal to his Account,
          less any Benefits already paid to a Participant under this Program.
          However, if the Participant or a Spouse is receiving a Benefit
          pursuant to Section 6, Section 7 or Section 8 such Benefit shall
          continue unchanged.  Any single sum payment to a Participant shall be
          made as soon as practicable following the date the Program is
          terminated as to such Participant and shall be in lieu of any other
          Benefit which may be payable to the Participant under this Program.

11.  Employment Not Guaranteed

     11.1 The existence of this Program or the execution of a Deferral or
          Rollover Election does not constitute a contract for continued
          employment between an Eligible Executive or a Participant and the
          Company.  The Company reserves the right to modify an Eligible
          Executive's or Participant's compensation and to terminate the
          employment of an Eligible Executive or a Participant for any reason
          and at any time, notwithstanding the existence of this Program or of a
          Deferral or Rollover Election.

12.  Assignment of Benefits

     12.1 The right to receive any Benefit under this Program may not be
          pledged, hypothecated, transferred, or assigned nor is it subject to
          garnishment, attachment or other legal or equitable process.

13.  Tax Withholding

     13.1 The Company shall deduct from all Benefits paid under this Program all
          applicable Federal, state, local and foreign taxes required by law to
          be withheld.  Participants or Beneficiaries under this Program must
          provide all information required by law in order to report payments to
          any taxing jurisdiction.
<PAGE>
 
                                      11

14.  Tax Consequences of Program

     14.1 The Company makes no representations or warranties with respect to any
          tax consequences of the Program.  Participants are advised to consult
          their own estate planner and tax advisor concerning the Federal, state
          and local income, estate and inheritance tax consequences of the
          Program especially in the event such tax laws change in the future.

15.  Life Insurance and Participant's Health

     15.1 The current health condition of a Participant will not prevent
          participation in the Program.

     15.2 The Company, in its sole discretion, may, but shall not be required
          to, purchase life insurance policies on the life of a Participant in
          such amounts and in such forms as the Company may choose.  The Company
          will be the owner and beneficiary of such life insurance policies.
          Neither the Participant, his Beneficiary, estate, heirs, or personal
          legal representatives shall have any interest whatsoever in such life
          insurance policies.  As a condition to participating in this Program,
          a Participant must complete an accurate, truthful health statement and
          at the request of the Company shall submit to medical examinations and
          supply information and execute documents as may be required by the
          insurance company or companies to whom the Company has applied for
          insurance.

16.  Misrepresentations by Participant

     16.1 The Participant will be required to warrant that all information
          supplied to the Company and/or insurance companies is accurate and
          complete.  If a Participant makes or has made any material
          misrepresentation or omission which results in a cost or loss to the
          Company, the Company in its sole discretion may pay to the Participant
          or his Beneficiary an amount equal to his Award and/or Rollover under
          this Program, less any Benefits already paid.
<PAGE>
 
                                      12

17.  Suicide

     17.1 Should a Participant commit suicide within two years after the
          Deferral Date of any Award or Rollover, the Company's only obligation
          under this Program will be to pay the Award and/or Rollover to the
          Beneficiary, less any Benefits already paid.

18.  Rights in Company Assets

     18.1 Nothing in this Program or in a Deferral Election shall require the
          Company to segregate any monies or assets from its general funds, or
          to create a trust or make any special deposit for any Benefits to be
          paid to any Participant, Beneficiary, heir, or personal legal
          representative.

     18.2 The rights of a Participant, Beneficiary, heir, or personal legal
          representative under this Program shall be solely those of an
          unsecured creditor of the Company.  The maintaining of an Account for
          a Participant by the Corporation for bookkeeping purposes creates no
          security interest in any assets of the Company.  Any insurance policy
          or other asset acquired or held by the Corporation shall not be deemed
          to be held under any trust for the benefit of the Participant, his
          Beneficiaries, his heirs, his estate, or his personal legal
          representatives or to be security for the performance of the
          obligations of the Company under this Program, and shall be, and
          remain, a general, unpledged and unrestricted asset of the Company.

19.  Vesting

     19.1 All Awards deferred and Rollovers transferred to a Participant's
          Account shall be vested and will not be subject to forfeiture for any
          reason.
<PAGE>
 
                                      13

20.  Severability

     20.1 The invalidity or unenforceability of any provision of this Program or
          of a Deferral Election and Rollover Election shall in no way affect
          the validity or enforceability of any other provision of this Program.

21.  Captions

     21.1 The captions at the head of a section or paragraph of this Program are
          designed for convenience of reference only and are not to be resorted
          to for the purpose of interpreting any provision of this Program.

22.  Pronouns

     22.1 The masculine pronoun shall mean the feminine pronoun and the singular
          shall include the plural wherever appropriate.

23.  Construction

     23.1 This Program and any Deferral Election or Rollover Election shall be
          governed by the laws of the Commonwealth of Pennsylvania.

<PAGE>
 
                                                                     EXHIBIT 11
 
                     H. J. HEINZ COMPANY AND SUBSIDIARIES
 
                      COMPUTATION OF NET INCOME PER SHARE
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                        Fiscal Year Ended
                                                  -----------------------------
                                                   May 1,    May 3,   April 27,
                                                    1996      1995      1994
                                                  --------- --------- ---------
<S>                                               <C>       <C>       <C>
Primary income per share:
  Net income..................................... $ 659,319 $ 591,025 $ 602,944
  Less-preferred dividends.......................        56        64        71
                                                  --------- --------- ---------
  Net income applicable to common stock.......... $ 659,263 $ 590,961 $ 602,873
                                                  ========= ========= =========
Average common shares outstanding and
 common stock equivalents........................   377,156   372,806   385,218
                                                  ========= ========= =========
  Net income per share--primary.................. $    1.75 $    1.59 $    1.57
                                                  ========= ========= =========
Fully diluted income per share:
  Net income..................................... $ 659,319 $ 591,025 $ 602,944
                                                  ========= ========= =========
  Average common shares outstanding and
   common stock equivalents......................   377,156   372,806   385,218
  Additional common shares assuming:
    Conversion of $1.70 third cumulative
    preferred stock..............................       451       511       626
    Additional common shares assuming options
    were
     exercised at the year-end market price......     1,491     1,501       130
                                                  --------- --------- ---------
                                                    379,098   374,818   385,974
                                                  ========= ========= =========
  Net income per share--fully diluted............ $    1.74 $    1.58 $    1.56
                                                  ========= ========= =========
</TABLE>
 
Note: Prior years share and per share amounts have been adjusted to reflect
     the three-for-two stock split, which was effective October 3, 1995.

<PAGE>
                                                                     Exhibit 13
 
MANAGEMENT'S DISCUSSION AND ANALYSIS
H.J. Heinz Company and Subsidiaries

- ------------------------------------------------------------------------------

                    H.J. Heinz Company achieved record sales and earnings
                    for 1996. Sales increased 13% to over $9.11 billion and
                    earnings per share increased 10% to $1.75 per share.
                      Financial results for 1996 benefited from improved sales
                    volumes and prices in both domestic and overseas markets.
                    The record $1.18 billion invested in acquisitions in 1995
                    has strengthened the company's core product categories and
                    expanded growth prospects in emerging markets around the
                    world.
                      During 1996, the company continued to reposition its
                    portfolio of businesses through strategic acquisitions and
                    divestitures. Over the course of the last two fiscal years
                    (1995 and 1996), the company has made the following
                    acquisitions: in pet food--the North American pet food
                    business of The Quaker Oats Company (the "Pet Food
                    Business"), Nature's Recipe Pet Food product line, and
                    Alimentos Pilar S.A. of Argentina; in weight control--The
                    All American Gourmet Company, maker of The Budget Gourmet
                    brand of frozen meals and side dishes; in tuna--a majority
                    interest in Indian Ocean Tuna Ltd., located in the
                    Seychelles, and the Mareblu brand in Italy; in infant
                    foods--a majority interest in PMV/Zabreh in the Czech
                    Republic, an additional investment in Kecskemeti
                    Konzervgyar RT in Hungary, the Family Products Division of
                    Glaxo India, Ltd., the Farley's infant foods and adult
                    nutrition business, Fattoria Scaldasole S.p.A. in Italy,
                    and Earth's Best, Inc., a leading marketer of organic
                    infant foods in the U.S.; and in foodservice--Borden's
                    foodservice group in the U.S., Britwest Ltd. in the United
                    Kingdom, the Craig's brand of jams and dressings in New
                    Zealand, and Dega, a foodservice company in Italy.
                    Divestitures of non-strategic businesses include: a
                    domestic bulk oil business, an overseas sweetener
                    business, the Weight Watchers Magazine and two regional
                    dry pet food product lines. Acquisitions and divestitures
                    affect year-to-year comparisons of both sales and
                    operating income.
                      Continued implementation of cost reduction and
                    productivity enhancements has also added to the strong
                    1996 financial performance.
                      On September 12, 1995, the Board of Directors authorized
                    a three-for-two common stock split, effective October 3,
                    1995. There was no adjustment in the par value or the
                    total number of authorized common shares. All common share
                    and per common share data in this report reflect the
                    October 3, 1995 three-for-two common stock split.

- ------------------------------------------------------------------------------
RESULTS OF
OPERATIONS          1996 versus 1995: Sales for 1996 increased $1.03
                    billion, or 13%, to $9.11 billion from $8.09 billion in
                    1995. The increase was primarily due to acquisitions (net
                    of divestitures) as well as volume and price. Domestic
                    operations contributed approximately 57% of consolidated
                    sales in each year. Fiscal 1996 comprised 52 weeks
                    compared to 53 weeks in 1995.
                      Acquisitions (net of divestitures) contributed $617.3
                    million, or 8%, to the sales increase. Fiscal 1995
                    acquisitions impacting the year-to-year sales dollar
                    comparison included: the Pet Food Business; The All
                    American Gourmet Company; Farley's; and the Family
                    Products Division of Glaxo India, Ltd. Sales also
                    benefited from the following Fiscal 1996 acquisitions:
                    PMV/Zabreh; Kecskemeti Konzervgyar RT; Britwest Ltd.;
                    Fattoria Scaldasole S.p.A.; Craig's; Indian Ocean Tuna
                    Ltd.; Earth's Best, Inc.; and Nature's Recipe.
                    Divestitures impacting the sales comparison include a
                    domestic bulk oil business and an overseas sweetener
                    business.
                      Volume increased $313.5 million, or 4%, in 1996. Foreign
                    volume increases occurred in seafood, pasta, Heinz beans,
                    sauces/pastes and infant foods. Domestic volume increased
                    in StarKist tuna, Ore-Ida foodservice frozen potatoes,
                    pasta, coated products, Bagel Bites and Heinz ketchup
 
                                      34
 
<PAGE>
 
                    offset by decreases in Weight Watchers brand dairy
                    products and single-serve condiments.
                      Prices increased $85.8 million, or 1%, in 1996.
                    Overseas, prices increased in infant foods, Heinz beans
                    and edible oil. Domestic price increases occurred in Heinz
                    ketchup, single-serve condiments and Ore-Ida retail frozen
                    potatoes while decreases occurred in StarKist tuna, frozen
                    entrees (including weight control) and pet food.
                      The strengthening of overseas currencies, particularly
                    in New Zealand and Western Europe, against the U.S. dollar
                    increased sales $60.4 million, or less than one percent.
                      Gross profit increased $369.7 million to $3.34 billion
                    from $2.97 billion a year ago. The ratio of gross profit
                    to sales decreased slightly to 36.6% from 36.7%. The
                    current year's gross profit ratio was impacted by
                    repositioning the business portfolio through acquisitions
                    and divestitures, cost reductions, profit mix and the
                    effect of increased goodwill amortization associated with
                    recent acquisitions. In the fourth quarter, gross profit
                    was also impacted by gains relating to the sale of the
                    Weight Watchers Magazine and the sale of two regional dry
                    pet food product lines. (See Note 12 to the Consolidated
                    Financial Statements.) The gains were offset in the fourth
                    quarter in selling, general and administrative expense by
                    restructuring charges at certain overseas affiliates and
                    an increase in marketing expense of $27.5 million, or 12%.
                      Selling, general and administrative (SG&A) expenses
                    increased $237.9 million to $2.05 billion from $1.81
                    billion and increased slightly as a percentage of sales to
                    22.5% from 22.4%. As a percentage of sales, increased
                    general and administrative expenses (due mainly to
                    acquisitions) and increased marketing expenses were offset
                    by lower selling and distribution expenses.
                      Total marketing support (including trade and consumer
                    promotions and media) increased 15% to $1.97 billion on a
                    sales increase of 13%.
                      Operating income increased $131.8 million, or 11%, to
                    $1.29 billion from $1.16 billion for last year. The
                    increase in operating income was primarily due to the
                    increase in gross profit, partially offset by increased
                    marketing expenses; higher selling and distribution
                    expenses related to increased volume; and higher general
                    and administrative expenses associated with acquisitions.
                    Domestic operations provided approximately 57% of
                    operating income in both 1996 and 1995.
                      Attendance at the Weight Watchers meeting business in
                    the U.S. was adversely affected by the severe winter
                    weather and an industry-wide decrease in attendance.
                    Although the entire domestic weight-loss industry
                    continues to show weakness, the Weight Watchers meetings
                    market share exceeds 50%. As a result of an improved cost
                    structure and an established infrastructure, Weight
                    Watchers meeting operations are well positioned to grow
                    profitably if the percentage of dieters using weight-loss
                    services increases. A new spring marketing program was
                    launched early in the U.S. and has shown an increase in
                    attendance compared to the poor winter diet season. Weight
                    Watchers attendance was up in Australia, Scandinavia and
                    Brazil.
                      Frozen entree volume (including weight control) was flat
                    in a very competitive marketplace, where downward pricing
                    pressures in the U.S. affected profitability. The company
                    anticipates additional operating efficiencies related to
                    the further integration of The Budget Gourmet product
                    lines in 1997. In addition, price increases are beginning
                    to be realized in early Fiscal 1997.
                      Heinz U.K.'s results improved significantly over the
                    prior year, primarily as a result of improved sales
                    volumes and prices.
                      The company's New Zealand affiliate, Wattie's Ltd.,
                    experienced operational difficulties as new poultry
                    production facilities were brought on-line during 1996.
                    Poor poultry market conditions also impacted the New
                    Zealand operations, as well as higher commodity prices in
                    the frozen food business and more competitive markets in
                    the frozen food and ice cream businesses. Improved results
                    are expected in 1997, particularly in the poultry
                    business.
                      The company continues to invest in Eastern Europe. In
                    general, the Eastern European operations have progressed,
                    but have not yet contributed margins comparable to the
                    company's traditional product lines.
                      As expected, cost synergies resulting from the
                    combination of recently acquired businesses with existing
                    company operations have been realized in the current year.
                    In connection with
 
                                      35
<PAGE>
 
                    the acquisition of the Pet Food Business, the closure of the
                    cannery at the Topeka, Kansas factory (dedicating that
                    facility to the production of dry pet food) and the
                    combination of selling, distribution and administrative
                    functions with existing company operations have produced
                    efficiencies that have met or exceeded expectations.
                      Also during the year, the Weight Watchers Gourmet Food
                    Company announced the closure of The All American Gourmet
                    plant in Atlanta, Georgia, where operations were phased
                    out in January. Production has been consolidated with
                    other company facilities. Further synergies are
                    anticipated as the manufacturing operations related to
                    this and other acquisitions continue to be integrated.
                      Non-operating expenses totaled $263.9 million in 1996
                    compared to $217.8 million in 1995. Net interest expense
                    increased 34% to $232.6 million from $174.0 million, due
                    mainly to higher average borrowings resulting from prior-
                    year acquisitions and from repurchases of company stock
                    under the stock repurchase program.
                      The effective tax rate was 35.6% in 1996 and 37.0% in
                    1995. The current-year tax rate was favorably affected by
                    the recognition of operating losses overseas and higher
                    profits from operations in lower tax jurisdictions. A
                    full-year tax rate of approximately 38.0% is more
                    indicative of expected future tax rates. (See Notes 4 and
                    12 to the Consolidated Financial Statements.)
                      Net income increased $68.3 million, or 12%, to $659.3
                    million from $591.0 million in the prior year. Earnings
                    per share increased to $1.75 from $1.59. The average
                    number of shares used for the calculation of earnings per
                    share increased to 377.2 million from 372.8 million due
                    mainly to increased shares outstanding resulting from
                    stock options exercised and higher common stock
                    equivalents due to a higher average share price. The
                    increase in the average number of shares caused current-
                    year earnings per share to decrease $0.02 per share.
                      The impact of fluctuating exchange rates for 1996
                    remained relatively consistent on a line-by-line basis
                    throughout the Consolidated Statement of Income.

                    1995 versus 1994: Sales for 1995 increased $1.04
                    billion, or 15%, to $8.09 billion from $7.05 billion in
                    1994. Volume growth, acquisitions and the effect of a
                    weaker U.S. dollar against most foreign currencies
                    contributed to the sales increase. Overall, prices
                    remained stable. Fiscal 1995 comprised 53 weeks compared
                    to 52 weeks in 1994.
                      Volume increased $436.3 million, or 6%, in 1995,
                    approximately two-thirds of which came from domestic
                    sources. In the U.S., increases occurred in Ore-Ida frozen
                    potatoes, StarKist tuna, coated products, Bagel Bites,
                    Heinz ketchup, pasta and pet food. Overseas, most core
                    product categories exhibited strong growth, except for
                    Heinz soups and beans in the United Kingdom. The overseas
                    core product growth was driven by infant foods and sauces/
                    pastes.
                      Acquisitions increased sales $488.1 million, or 7%.
                    Acquisitions included: the Pet Food Business; The All
                    American Gourmet Company, maker of The Budget Gourmet
                    brand of frozen meals and side dishes; the Family Products
                    Division of Glaxo India, Ltd., which produces a wide range
                    of nutritional drinks, baby food and other consumer
                    products; Farley's infant foods and adult nutrition
                    business from The Boots Company PLC; the Borden
                    Foodservice Group, a unit of Borden, Inc.; Dega, a
                    foodservice products company located in Italy; and other
                    small acquisitions.
                      Overall, prices remained relatively stable, increasing
                    by $10.6 million in 1995, with increases abroad partially
                    offset by decreases in domestic markets. Foreign price
                    increases on infant foods, seafood, soap and cooking oil
                    were partially offset by price decreases in core products
                    in the United Kingdom. In the U.S., price decreases in
                    Weight Watchers brand frozen entrees, StarKist tuna and
                    pet food were partially offset by increases in Ore-Ida
                    frozen potatoes, soup, Weight Watchers meeting fees,
                    sauces/pastes and Heinz ketchup.
                      Foreign currencies strengthened against the U.S. dollar,
                    increasing sales $120.7 million, or 2%, which represented
                    the first increase after three consecutive years of
                    unfavorable currency movements. This increase came
                    primarily from sales in New Zealand, the United Kingdom,
                    Japan and Australia.
 
                                      36
<PAGE>
 
                      In the United Kingdom, competitive pressures and a
                    difficult trade environment continued to affect both sales
                    volume and pricing. In 1995, unseasonably warm weather
                    adversely affected soup sales. In the fourth quarter of
                    1995, however, Heinz U.K.'s results showed improvement due
                    to better pricing and overall volume improvements.
                      Gross profit increased $302.2 million in 1995 to $2.97
                    billion from $2.66 billion in 1994, due primarily to
                    higher sales levels. The ratio of gross profit to sales
                    decreased 1.1% to 36.7%. An unfavorable profit mix related
                    to recent acquisitions, including the associated
                    amortization of goodwill, prior-year divestitures and
                    higher foodservice sales negatively affected the current
                    year's gross profit ratio. Improvements resulting from
                    production efficiencies implemented in prior years had a
                    positive effect on gross profit.
                      The company completed several productivity improvement
                    and cost reduction initiatives under its two-year
                    restructuring program for which a pretax charge of $192.3
                    million had been recorded in 1993. During 1994, the
                    company reduced headcount at its Australian operations;
                    closed a pet food plant in Pascagoula, Mississippi;
                    downsized and consolidated StarKist Seafood headquarters
                    functions with those of Heinz Pet Products in Newport,
                    Kentucky; realigned production at Ore-Ida's Ontario,
                    Oregon factory; downsized the domestic administration of
                    Weight Watchers International meeting operations;
                    downsized the administrative functions of the Italian
                    operations; reduced manufacturing headcount and
                    reorganized administrative functions in the United
                    Kingdom; consolidated domestic sales service functions
                    into the Heinz Service Company; and realigned production
                    between Canada and the United States. During 1995, the
                    company completed the transfer of pickle and soup
                    production from Canadian to U.S. facilities; closed the
                    Chef Francisco frozen soup factory in Eugene, Oregon and
                    relocated production to other company facilities; further
                    reduced manufacturing and administrative headcount in the
                    United Kingdom; downsized the foreign administration of
                    Weight Watchers meeting operations; and further
                    consolidated sales service functions related to the Heinz
                    Service Company. In total, more than 2,700 positions were
                    eliminated.
                      In 1995, the company initiated additional productivity
                    improvements for which a charge was recorded in operating
                    income. The 1995 initiatives included: severance,
                    relocation and exit costs associated with the downsizing
                    of the company's Crestar Food Products unit; the
                    relocation of certain administrative functions related to
                    the Weight Watchers Gourmet Food business; non-cash asset
                    write-downs associated with the company's distribution
                    system and severance costs in Italy. The effect of the
                    1995 charge was immaterial.
                      SG&A expenses increased $87.7 million to $1.81 billion
                    from $1.72 billion, but decreased as a percentage of sales
                    to 22.4% from 24.5%. Increased selling and distribution
                    costs associated with acquisitions and higher volume
                    contributed the majority of the increase. The improved
                    ratio of SG&A expenses as a percentage of sales resulted
                    mainly from a reduction in marketing and administrative
                    costs in existing businesses.
                      Total marketing support (including trade and consumer
                    promotions and media) increased 12% to $1.7 billion, which
                    helped fuel sales volume and profit growth.
                      Operating income increased $87.5 million in 1995 to
                    $1.16 billion from $1.07 billion. In 1994, operating
                    income included the gain on the sale of the confectionery
                    business of Heinz Italia and the sale of the 
                    Near East specialty rice business, which together totaled
                    $127.0 million. Excluding the gain, operating income
                    increased $214.5 million, or 23%. The increase in
                    operating income was primarily due to the sales-driven
                    increase in gross profit.
                      The Weight Watchers businesses (meetings and food)
                    showed significant profit improvement in 1995. Meeting
                    attendance in the U.S. increased over 1994, which was
                    affected by the Los Angeles earthquake, a severe winter
                    and an industry-wide decline in attendance. Although the
                    entire weight-loss industry continued to show weakness in
                    1995, the Weight Watchers meetings market share exceeded
                    50%. Weight Watchers food business showed improved
                    profitability mainly through more targeted marketing,
                    reduced administrative expenditures and cost savings from
                    productivity enhancements.
 
                                      37
<PAGE>
 
                      Non-operating expenses totaled $217.8 million in 1995
                    compared to $146.0 million in 1994. Interest expense
                    increased $61.3 million, or 41%, due to higher short-term
                    interest rates and higher debt related to current-year
                    acquisitions and the company's share repurchase program.
                      The effective tax rate was 37.0% in 1995 and 34.6% in
                    1994. The lower 1994 effective tax rate reflects tax
                    benefits from overseas operations ($57.3 million). (See
                    Note 4 to the Consolidated Financial Statements.)
                      Net income decreased $11.9 million, or 2%, to $591.0
                    million from $602.9 million in the prior year, which
                    included the gain on the sale of the confectionery and
                    specialty rice businesses. Earnings per share increased to
                    $1.59 from $1.57. Earnings per share benefited slightly
                    from a reduction in the number of common shares
                    outstanding resulting from the company's share repurchase
                    program. The 1994 results included a gain of $0.16 per
                    share from the sale of the confectionery business of Heinz
                    Italia and the sale of the Near East specialty rice
                    business and the recognition of certain tax benefits
                    overseas of $0.15 per share. Excluding the $0.16 per share
                    gain from the sale of the confectionery and specialty rice
                    businesses, earnings per share increased $0.18, or 13%.
                      The impact of fluctuating exchange rates for 1995
                    remained relatively consistent on a line-by-line basis
                    throughout the Consolidated Statement of Income.

- ------------------------------------------------------------------------------
LIQUIDITY AND
FINANCIAL POSITION  In 1996, cash provided by operating activities was
                    sufficient to provide for dividend payments to
                    shareholders, as well as productivity improvements and
                    plant expansions. Divestitures combined with the sale of
                    certain investments were used to provide for current-year
                    acquisitions. Proceeds from stock options exercised and
                    cash from the related tax benefit approximated cash used
                    for current-year share repurchases. Overall, total
                    borrowings decreased slightly.
                      Return on average shareholders' equity (ROE) was 25.5%
                    in 1996, 24.6% in 1995 and 25.9% in 1994. Pretax return on
                    average invested capital (ROIC) was 21.8% in 1996, 22.1%
                    in 1995 and 22.7% in 1994.
                      Cash provided by operating activities was $737.1 million
                    in 1996, compared to $752.5 million in 1995. The slight
                    decrease in 1996 versus 1995 was the result of higher
                    working capital needs, due mainly to higher sales levels.
                    Cash used for accrued liabilities totaled $114.0 million
                    compared to $72.6 million a year ago, resulting mainly
                    from the funding of accruals established upon the purchase
                    of certain businesses. (See Note 2 to the Consolidated
                    Financial Statements.)
                      In 1995, cash provided by operating activities decreased
                    $178.7 million to $752.5 million, from $931.2 million in
                    1994. The decrease was the result of higher taxes paid and
                    higher operating working capital requirements principally
                    related to increased sales levels.
                      Cash used for investing activities was $290.1 million in
                    1996 versus $1.47 billion in 1995. The decrease is mainly
                    due to lower current-year spending on acquisitions, which
                    totaled $156.0 million versus $1.18 billion a year ago.
                    (See Note 2 to the Consolidated Financial Statements.)
                      Capital expenditures totaled $334.8 million in 1996 and
                    $341.8 million in 1995. Both years reflected expenditures
                    for productivity improvements and plant expansions,
                    principally at the company's Ore-Ida, Heinz Pet Products,
                    Heinz U.S.A., Wattie's, Weight Watchers Gourmet Food
                    Company, StarKist Seafood and United Kingdom operations.
                      Purchases and sales/maturities of short-term investments
                    decreased in 1996. In 1995, increased activity provided
                    liquidity to fund various acquisitions made by the
                    company. In addition, the company periodically sells a
                    portion of its short-term investment portfolio in order to
                    reduce its borrowings. Investments in tax benefits
                    provided $62.1 million compared to $14.4 million a year
                    ago, due mainly to the company's sale of certain domestic
                    investments.
                      Financing activities used $470.8 million in 1996
                    compared to providing $733.4 million in 1995. The company
                    borrowed funds totaling $1.19 billion in 1995 versus
                    making net repayments of $81.7 million in the current
                    year. Cash used for dividends paid to shareholders
                    increased by $36.5 million, while treasury stock purchases
                    decreased $118.5 million. Stock options exercised provided
                    an additional $51.6 million in 1996.
 
                                      38
<PAGE>
 
                      The average amount of short-term debt outstanding
                    (excluding the long-term portion of domestic commercial
                    paper) during 1996, 1995 and 1994 was $1.5 billion, $1.2
                    billion and $1.2 billion, respectively. Total short-term
                    debt had a weighted average interest rate during 1996 of
                    6.5% and at year-end of 6.2%. The weighted average
                    interest rate on short-term debt during 1995 was 6.1% and
                    at year-end was 6.7%.
                      Aggregate domestic commercial paper had a weighted
                    average interest rate during 1996 of 5.8% and at year-end
                    of 5.4%. In 1995, the weighted average rate was 5.3% and
                    the rate at year-end was 6.1%. Based upon the amount of
                    commercial paper recorded at May 1, 1996, a variance of
                    1/8% in the related interest rate would cause interest
                    expense to change by approximately $1.9 million. The
                    company continues to evaluate long-term financing vehicles
                    in order to reduce short-term variable interest rate debt.
                      On September 5, 1995, the company amended the line of
                    credit agreements which support its domestic commercial
                    paper programs, reducing availability and extending
                    maturity dates. Total availability under the credit
                    agreements is $2.0 billion, compared to $2.3 billion under
                    the Fiscal 1995 agreements.
                      The $1.5 billion of short-term credit lines that were
                    set to expire in September 1995 were reduced to $1.2
                    billion and extended to September 1996. It is expected
                    that the company will extend the maturity date of these
                    lines prior to their expiration.
                      The maturity date of the remaining $800.0 million of
                    line of credit agreements was extended from September 1999
                    to September 2000. As of May 1, 1996, $800.0 million of
                    domestic commercial paper outstanding is classified as
                    long-term debt due to the long-term nature of the
                    supporting line of credit agreements. At May 3, 1995, a
                    similar amount of domestic commercial paper was classified
                    as long-term. As of May 1, 1996 and May 3, 1995, domestic
                    commercial paper of $450.0 million was privately placed.
                      On September 12, 1995, the Board of Directors raised the
                    quarterly dividend on the company's common stock from
                    $0.24 per share to $0.26 1/2 per share for an indicated
                    annual rate of $1.06 per share. The company paid $381.9
                    million in dividends to both common and preferred
                    shareholders, an increase of $36.5 million, or 11%, over
                    1995. The dividend rate in effect at the end of each year
                    resulted in a payout ratio of 60.6% in 1996, 60.5% in 1995
                    and 56.2% in 1994.
                      In 1996, the company repurchased 4.8 million shares of
                    treasury stock, or 1% of the amount outstanding at the
                    beginning of Fiscal 1996, at a cost of $155.2 million. As
                    of May 1, 1996, the company had repurchased 10.1 million
                    shares as part of the current 15.0 million share
                    repurchase program, which was authorized by the Board of
                    Directors on September 13, 1994. The previous 15.0 million
                    share repurchase program, which began in June 1993, was
                    completed in September 1994. During 1995, 11.5 million
                    shares were repurchased at a cost of $273.7 million. The
                    company may reissue repurchased shares upon the exercise
                    of stock options, conversion of preferred stock and for
                    general corporate purposes.
                      The Board of Directors adopted, effective June 12, 1996,
                    subject to the approval of the shareholders at the annual
                    meeting in September 1996, a new stock option plan
                    providing for the grant of up to 15.0 million shares of
                    common stock at any time over the next ten years. As of
                    June 12, 1996, options for approximately 2.0 million
                    shares had been contingently granted under this plan. In
                    general, the terms of the 1996 plan are similar to the
                    company's other stock option plans. (See Note 8 to the
                    Consolidated Financial Statements.)
                      During 1995, the company participated in the formation
                    of a business (the "entity") which purchases a portion of
                    the trade receivables generated by the company. The
                    company sells receivables to Jameson, Inc., a wholly owned
                    subsidiary, which then sells undivided interests in the
                    receivables to the entity. Outside investors contributed
                    $95.4 million in capital to the entity. The company
                    consolidates the entity, and the capital contributed by
                    the outside investors is classified as minority interest
                    ("other long-term liabilities") on the Consolidated
                    Balance Sheets.
                      The company uses derivative financial instruments for
                    the purpose of hedging currency, commodity price and
                    interest rate exposures which exist as part of ongoing
                    business opera-
 
                                      39
<PAGE>
 
                    tions. As a policy, the company does not engage in
                    speculative or leveraged transactions, nor does the company
                    hold or issue financial instruments for trading purposes.
                    (See Notes 1 and 11 to the Consolidated Financial
                    Statements.)
                      On August 24, 1995 and September 7, 1995, the Howard
                    Heinz Endowment, the Vira I. Heinz Endowment, the Heinz
                    Family Foundation and certain Heinz family trusts sold a
                    total of 21.8 million shares of the company's common stock
                    in an underwritten secondary offering. The secondary
                    offering was priced at $28.25 per share. The company did
                    not sell any shares in the offering and did not receive
                    any of the proceeds.
                      In March 1995, the Financial Accounting Standards Board
                    ("FASB") issued Financial Accounting Standard ("FAS") No.
                    121, "Accounting for the Impairment of Long-Lived Assets
                    and for Long-Lived Assets to Be Disposed Of." The company
                    will adopt the statement in Fiscal 1997, as required.
                    Management anticipates that implementation of the new
                    standard will not have a material effect on results of
                    operations or financial position. (See Note 1 to the
                    Consolidated Financial Statements.)
                      In October 1995, the FASB issued FAS No. 123,
                    "Accounting for Stock-Based Compensation." This statement
                    will be effective beginning in Fiscal 1997. This statement
                    allows companies either to continue to account for stock-
                    based employee compensation plans using the intrinsic
                    value based method of accounting prescribed by Accounting
                    Principles Board Opinion No. 25, "Accounting for Stock
                    Issued to Employees" ("Opinion 25"), or to adopt a fair
                    value based method, as defined in the new standard. The
                    company will continue to account for stock compensation in
                    accordance with Opinion 25.
                      The impact of inflation on both the company's financial
                    position and results of operations has been minimal and is
                    not expected to adversely affect 1997 results.
                      The company's financial position continues to remain
                    strong, enabling it to meet cash requirements for
                    operations, capital expansion programs and dividends to
                    shareholders.

- ------------------------------------------------------------------------------
OUTLOOK             The company expects total debt to decrease in 1997
                    through continued strong operating cash flows, improved
                    working capital management and capital expenditure
                    controls, which should result in improved profitability
                    through lower interest charges. The company will, however,
                    continue to evaluate strategic acquisitions in its core
                    categories as they arise and to make opportunistic share
                    repurchases, both of which could impact total debt.

- ------------------------------------------------------------------------------
RECENT DEVELOPMENTS On July 10, 1996, the company acquired Southern Country
                    Foods Limited, one of the world's largest producers of
                    canned corned beef and meals. Southern Country Foods, with
                    annual sales of approximately $55 million, sells two-
                    thirds of its products in the Pacific Rim, the Middle East
                    and Canada and will operate as part of H.J. Heinz
                    Australia Ltd.
                      Also on July 10, 1996, the Board of Directors authorized
                    the repurchase of up to an additional 15.0 million shares
                    of common stock, beginning upon the conclusion of the
                    current repurchase authorization. Such repurchases may
                    take place over an extended period of time.

- ------------------------------------------------------------------------------
STOCK MARKET
INFORMATION         H.J. Heinz Company common stock is traded principally on
                    the New York Stock Exchange and the Pacific Stock
                    Exchange, under the symbol HNZ. The number of shareholders
                    of record of the company's common stock as of June 28,
                    1996 approximated 62,496. The closing price of the common
                    stock on the New York Stock Exchange composite listing on
                    May 1, 1996 was $33 3/4. All common stock price
                    information reflects the three-for-two stock split, which
                    was effective October 3, 1995.
 
                                      40
<PAGE>
 
                      Stock price information for common stock by quarter
                    follows:
<TABLE>
<CAPTION>
                                                       Stock Price Range
                                                       ------------------
                                            High                  Low
                                        --------------------------------- 
                      <S>               <C>                  <C>   
                      1996
                      FIRST             $ 31 3/8             $ 27 5/8
                      SECOND              31 7/8               27 5/8
                      THIRD               34 7/8               30 5/8
                      FOURTH              36 5/8               30 7/8
                    
                                        ---------------------------------
                      1995
                      First             $ 23 5/8             $ 21 1/8
                      Second              25 5/8               21 5/8
                      Third               27 1/2               23 5/8
                      Fourth              28 5/8               24 3/4
                                        ---------------------------------
</TABLE>
- ------------------------------------------------------------------------------
SEGMENT AND
GEOGRAPHIC DATA     The company is engaged principally in one line of
                    business--processed food products--which represents more
                    than 90% of consolidated sales. The following table
                    presents information about the company by geographic area.
                    There were no material amounts of sales or transfers among
                    geographic areas and no material amounts of United States
                    export sales.

<TABLE>
<CAPTION>

(Dollars in thousands)    Domestic        Foreign      Worldwide    North America         Europe   Asia/Pacific         Other
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                    <C>            <C>            <C>             <C>            <C>             <C>            <C>  
1996
SALES                  $ 5,235,847    $ 3,876,418    $ 9,112,265      $ 5,598,286    $ 2,133,690    $ 1,085,747     $ 294,542
OPERATING INCOME           739,807        547,765      1,287,572          801,090        336,481        114,239        35,762
IDENTIFIABLE ASSETS      4,801,790      3,821,901      8,623,691        5,099,632      2,289,919        978,292       255,848
CAPITAL EXPENDITURES*      185,874        148,913        334,787          195,517         65,485         40,294        33,491
DEPRECIATION AND
  AMORTIZATION EXPENSE     206,912        136,897        343,809          224,824         72,530         30,674        15,781

1995
Sales                  $ 4,628,507    $ 3,458,287    $ 8,086,794      $ 4,982,959    $ 1,881,013    $ 1,006,198     $ 216,624
Operating income           656,897        498,912      1,155,809          715,592        282,941        121,951        35,325
Identifiable assets      4,812,122      3,435,066      8,247,188        5,161,418      1,979,351        919,988       186,431
Capital expenditures*      188,099        153,689        341,788          201,912         72,384         48,435        19,057
Depreciation and
  amortization expense     197,009        118,258        315,267          213,243         68,122         28,214         5,688

1994
Sales                  $ 4,021,436    $ 3,025,302    $ 7,046,738      $ 4,380,310    $ 1,685,167      $ 816,943     $ 164,318
Operating income+          534,395        533,948      1,068,343          587,622        371,794         89,359        19,568
Identifiable assets      3,657,114      2,724,032      6,381,146        3,992,820      1,551,477        729,240       107,609
Capital expenditures*      154,505        120,547        275,052          167,473         65,802         33,491         8,286
Depreciation and
  amortization expense     161,219         98,590        259,809          177,398         54,543         23,433         4,435
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
* Excludes property, plant and equipment acquired through acquisitions.
+ Fiscal 1994 domestic and foreign operating income includes the gain on
the sale of the confectionery and specialty rice businesses of $46.3 million
and $80.7 million, respectively.
 
                                      41
<PAGE>
 
CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
H.J. Heinz Company and Subsidiaries

<TABLE>
<CAPTION>
                                                              
Fiscal Year Ended             MAY 1, 1996    May 3, 1995    April 27, 1994
- ------------------------------------------------------------------------------
(Dollars in thousands, except
per share data)                 (52 weeks)     (53 weeks)     (52 weeks)
- ------------------------------------------------------------------------------
<S>                           <C>            <C>            <C> 
CONSOLIDATED STATEMENTS OF
INCOME:
Sales                         $ 9,112,265    $ 8,086,794    $ 7,046,738
Cost of products sold           5,775,357      5,119,597      4,381,745
- ------------------------------------------------------------------------------
Gross profit                    3,336,908      2,967,197      2,664,993
Selling, general and
  administrative expenses       2,049,336      1,811,388      1,723,651
Gain on sale of confectionery
  and specialty rice
  businesses                            -              -        127,001
- ------------------------------------------------------------------------------
Operating income                1,287,572      1,155,809      1,068,343
Interest income                    44,824         36,566         36,771
Interest expense                  277,411        210,585        149,243
Other expense, net                 31,324         43,783         33,485
- ------------------------------------------------------------------------------
Income before income taxes      1,023,661        938,007        922,386
Provision for income taxes        364,342        346,982        319,442
- ------------------------------------------------------------------------------
Net income                      $ 659,319      $ 591,025      $ 602,944
==============================================================================
CONSOLIDATED STATEMENTS OF
RETAINED EARNINGS:
Amount at beginning of year   $ 3,878,988    $ 3,633,385    $ 3,356,399
Net income                        659,319        591,025        602,944
Cash dividends:
  Common stock                    381,871        345,358        325,887
  Preferred stock                      56             64             71
- ------------------------------------------------------------------------------
Amount at end of year         $ 4,156,380    $ 3,878,988    $ 3,633,385
==============================================================================
PER COMMON SHARE AMOUNTS:
Net income                         $ 1.75         $ 1.59         $ 1.57
Cash dividends                     $ 1.03 1/2     $ 0.94         $ 0.86
==============================================================================
Average shares for earnings
  per share                   377,155,837    372,806,306    385,218,024
==============================================================================
</TABLE>
See Notes to Consolidated Financial Statements.
 
                                      42
<PAGE>
 
CONSOLIDATED STATEMENTS OF CASH FLOWS
H.J. Heinz Company and Subsidiaries

<TABLE>
<CAPTION>
                                                              
Fiscal Year Ended             MAY 1, 1996    May 3, 1995      April 27, 1994
- ----------------------------------------------------------------------------
(Dollars in thousands)        (52 weeks)      (53 weeks)        (52 weeks)
- ----------------------------------------------------------------------------
<S>                           <C>            <C>              <C> 
OPERATING ACTIVITIES:
Net income                      $ 659,319      $ 591,025      $ 602,944
Adjustments to reconcile net
income to cash provided by
operating activities:
  Depreciation                    254,640        238,229        200,035
  Amortization                     89,169         77,038         59,774
  Deferred tax provision          135,235        134,304        106,803
  Gain on sale of
    confectionery and
    specialty rice businesses           -              -       (127,001)
  Other items, net                (82,198)       (43,680)       (55,767)
  Changes in current assets
  and liabilities, excluding
  effects of acquisitions and
  divestitures:
    Receivables                  (222,894)       (77,039)       135,195
    Inventories                  (102,269)       (87,580)         9,742
    Prepaid expenses and
      other current assets        (14,361)       (27,634)        14,688
    Accounts payable              126,596        111,361         67,660
    Accrued liabilities          (114,015)       (72,644)      (110,822)
    Income taxes                    7,866        (90,874)        27,954
- ---------------------------------------------------------------------------
Cash provided by operating
  activities                      737,088        752,506        931,205
- ---------------------------------------------------------------------------
INVESTING ACTIVITIES:
Capital expenditures             (334,787)      (341,788)      (275,052)
Acquisitions, net of cash
  acquired                       (156,006)    (1,178,819)       (95,685)
Proceeds from divestitures         82,061         52,497        265,573
Purchases of short-term
  investments                    (982,824)    (1,808,327)      (598,486)
Sales and maturities of
  short-term investments        1,050,971      1,800,992        680,208
Investment in tax benefits         62,081         14,436          1,400
Other items, net                  (11,637)       (12,819)        (5,377)
- ---------------------------------------------------------------------------
Cash (used for) investing
  activities                     (290,141)    (1,473,828)       (27,419)
- ---------------------------------------------------------------------------
FINANCING ACTIVITIES:
Proceeds from long-term debt        4,860        573,689            991
Payments on long-term debt        (46,791)       (10,209)       (18,249)
(Payments on) proceeds from
  short-term debt, net            (39,745)       630,310       (398,333)
Dividends                        (381,927)      (345,422)      (325,958)
Purchase of treasury stock       (155,200)      (273,671)      (222,582)
Proceeds from minority
  interest                              -         95,400              -
Proceeds from borrowings
  against insurance policies        6,361         70,931        134,162
Repayments of borrowings
  against insurance policies            -        (68,898)       (65,264)
Exercise of stock options          95,853         44,263         22,645
Other items, net                   45,788         17,014         11,042
- ---------------------------------------------------------------------------
Cash (used for) provided by
  financing activities           (470,801)       733,407       (861,546)
- ---------------------------------------------------------------------------
Effect of exchange rate
  changes on cash and cash
  equivalents                     (10,420)        13,717        (12,136)
- ---------------------------------------------------------------------------
Net (decrease) increase in
  cash and cash equivalents       (34,274)        25,802         30,104
Cash and cash equivalents at
  beginning of year               124,338         98,536         68,432
- ---------------------------------------------------------------------------
Cash and cash equivalents at
  end of year                    $ 90,064      $ 124,338       $ 98,536
===========================================================================
</TABLE>
See Notes to Consolidated Financial Statements.
 
                                      43
<PAGE>
 
CONSOLIDATED BALANCE SHEETS
H.J. Heinz Company and Subsidiaries

<TABLE>
<CAPTION>


Assets (Dollars in thousands)        MAY 1, 1996        May 3, 1995
- ----------------------------------------------------------------------
<S>                                  <C>                <C> 
CURRENT ASSETS:
Cash and cash equivalents               $ 90,064          $ 124,338
Short-term investments, at cost
  which approximates market               18,316             82,693
Receivables (net of allowances:
  1996 - $17,298 and 1995 -
  $16,309)                             1,207,874          1,030,790
Inventories:
  Finished goods and work-in-
  process                              1,115,367          1,004,350
  Packaging material and
  ingredients                            378,596            370,220
- ----------------------------------------------------------------------
                                       1,493,963          1,374,570
- ----------------------------------------------------------------------
Prepaid expenses                         221,669            190,412
Other current assets                      14,806             20,219
- ----------------------------------------------------------------------
Total current assets                   3,046,692          2,823,022
- ----------------------------------------------------------------------
PROPERTY, PLANT AND EQUIPMENT:
Land                                      62,243             60,955
Buildings and leasehold
  improvements                           824,308            804,762
Equipment, furniture and other         3,333,493          3,138,937
- ----------------------------------------------------------------------
                                       4,220,044          4,004,654
Less accumulated depreciation          1,603,216          1,470,278
- ----------------------------------------------------------------------
Total property, plant and
  equipment, net                       2,616,828          2,534,376
- ----------------------------------------------------------------------
OTHER NON-CURRENT ASSETS:
Investments, advances and other
  assets                                 573,645            543,032
Goodwill (net of amortization:
  1996 - $211,693 and 1995 -
  $163,793)                            1,737,478          1,682,933
Other intangibles (net of
  amortization: 1996 - $141,886
  and 1995 - $117,430)                   649,048            663,825
- ----------------------------------------------------------------------
Total other non-current assets         2,960,171          2,889,790
- ----------------------------------------------------------------------
Total assets                         $ 8,623,691        $ 8,247,188
======================================================================
</TABLE>
See Notes to Consolidated Financial Statements.
 
                                      44
<PAGE>
 
<TABLE>
<CAPTION>

Liabilities and Shareholders'
Equity (Dollars in thousands)        MAY 1, 1996        May 3, 1995
<S>                                  <C>                <C>
- ----------------------------------------------------------------------
CURRENT LIABILITIES:
Short-term debt                        $ 994,586        $ 1,018,354
Portion of long-term debt due
  within one year                         87,583             55,937
Accounts payable                         870,337            720,747
Salaries and wages                        72,678             77,276
Accrued marketing                        146,055            141,701
Other accrued liabilities                368,182            470,842
Income taxes                             175,701             79,209
- ----------------------------------------------------------------------
Total current liabilities              2,715,122          2,564,066
- ----------------------------------------------------------------------
LONG-TERM DEBT AND OTHER
LIABILITIES:
Long-term debt                         2,281,659          2,326,785
Deferred income taxes                    319,936            348,576
Non-pension postretirement
  benefits                               209,994            220,673
Other                                    390,223            314,219
- ----------------------------------------------------------------------
Total long-term debt and other
  liabilities                          3,201,812          3,210,253
- ----------------------------------------------------------------------
SHAREHOLDERS' EQUITY:
Capital stock:
  Third cumulative preferred,
    $1.70 first series, $10 par
    value                                    271                358
  Common stock, 431,096,485
    shares issued, $.25 par value        107,774            107,774
- ----------------------------------------------------------------------
                                         108,045            108,132
Additional capital                       154,602            121,291
Retained earnings                      4,156,380          3,878,988
Cumulative translation
  adjustments                           (155,753)          (157,159)
- ----------------------------------------------------------------------
                                       4,263,274          3,951,252
Less:
  Treasury shares, at cost
    (62,498,417 shares at May 1,
    1996 and 65,587,400 shares at
    May 3, 1995)                       1,500,866          1,450,724
  Unfunded pension obligation             32,550                  -
  Unearned compensation relating
    to the ESOP                           23,101             27,659
- ----------------------------------------------------------------------
Total shareholders' equity             2,706,757          2,472,869
- ----------------------------------------------------------------------
Total liabilities and
  shareholders' equity               $ 8,623,691        $ 8,247,188
======================================================================
</TABLE>
 
                                      45
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
H.J. Heinz Company and Subsidiaries

- ------------------------------------------------------------------------------
1. SIGNIFICANT 
ACCOUNTING POLICIES Fiscal Year: H.J. Heinz Company (the "company") operates
                    on a 52- or 53-week fiscal year ending the Wednesday
                    nearest April 30. However, certain foreign subsidiaries
                    have earlier closing dates to facilitate timely reporting.
                    Fiscal years for the financial statements included herein
                    ended May 1, 1996, May 3, 1995 and April 27, 1994.

                    Principles of Consolidation: The consolidated financial
                    statements include the accounts of the company and its
                    subsidiaries. All intercompany accounts and transactions
                    were eliminated. Certain prior-year amounts have been
                    reclassified in order to conform with the 1996
                    presentation.

                    Use of Estimates: The preparation of financial
                    statements in conformity with generally accepted
                    accounting principles requires management to make
                    estimates and assumptions that affect the reported amounts
                    of assets and liabilities, the disclosure of contingent
                    assets and liabilities at the date of the financial
                    statements, and the reported amounts of revenues and
                    expenses during the reporting period. Actual results could
                    differ from these estimates.

                    Translation of Foreign Currencies: For all significant
                    foreign operations, the functional currency is the local
                    currency. Assets and liabilities of these operations are
                    translated at the exchange rate in effect at each year-
                    end. Income statement accounts are translated at the
                    average rate of exchange prevailing during the year.
                    Translation adjustments arising from the use of differing
                    exchange rates from period to period are included as a
                    component of shareholders' equity. Gains and losses from
                    foreign currency transactions are included in net income
                    for the period.

                    Cash Equivalents: Cash equivalents are defined as highly
                    liquid investments with original maturities of 90 days or
                    less.

                    Inventories: Inventories are stated at the lower of cost
                    or market. Cost is determined principally under the
                    average cost method.

                    Property, Plant and Equipment: Land, buildings and
                    equipment are recorded at cost. For financial reporting
                    purposes, depreciation is provided on the straight-line
                    method over the estimated useful lives of the assets.
                    Accelerated depreciation methods are generally used for
                    income tax purposes. Expenditures for new facilities and
                    improvements that substantially extend the capacity or
                    useful life of an asset are capitalized. Ordinary repairs
                    and maintenance are expensed as incurred. When property is
                    retired or otherwise disposed, the cost and related
                    depreciation are removed from the accounts and any related
                    gains or losses are included in income.

                    Intangibles: Goodwill and other intangibles arising from
                    acquisitions are being amortized on a straight-line basis
                    over periods not exceeding 40 years. The company regularly
                    reviews the individual components of the balances by
                    evaluating the future cash flows of the businesses to
                    determine the recoverability of the assets and recognizes,
                    on a current basis, any diminution in value.

                    Long-Lived Assets: In March 1995, the Financial
                    Accounting Standards Board ("FASB") issued Financial
                    Accounting Standard ("FAS") No. 121, "Accounting for the
                    Impairment of Long-Lived
 
                                      46
<PAGE>
 
                    Assets and for Long-Lived Assets to Be Disposed Of." This
                    statement establishes accounting standards for the
                    impairment of long-lived assets, certain identifiable
                    intangibles, and goodwill related to those assets to be held
                    and used and for long-lived assets and certain identifiable
                    intangibles to be disposed of. This statement requires that
                    those assets to be held and used by an entity be reviewed
                    for impairment whenever events or changes in circumstances
                    indicate that the carrying amount of an asset may not be
                    recoverable, and those assets to be disposed of be reported
                    at the lower of carrying amount or fair value less cost to
                    sell. The company will adopt the statement in Fiscal 1997.
                    Management anticipates that implementation of the new
                    standard will not have a material effect on results of
                    operations or financial position.

                    Revenue Recognition: The company generally recognizes
                    revenue upon shipment of goods to customers or upon
                    performance of services. However, in certain overseas
                    countries, revenue is recognized upon receipt of the
                    product by the customer.
  
                    Advertising Expenses: Advertising costs are generally
                    expensed in the year in which the advertising first takes
                    place.

                    Income Taxes: Deferred income taxes result primarily
                    from temporary differences between financial and tax
                    reporting. If it is more likely than not that some portion
                    or all of a deferred tax asset will not be realized, a
                    valuation allowance is recognized.
                      The company has not provided for possible U.S. taxes on
                    the undistributed earnings of foreign subsidiaries that
                    are considered to be reinvested indefinitely. Calculation
                    of the unrecognized deferred tax liability for temporary
                    differences related to these earnings is not practicable.
                    Where it is contemplated that earnings will be remitted,
                    credit for foreign taxes already paid generally will
                    offset applicable U.S. income taxes. In cases where they
                    will not offset U.S. income taxes, appropriate provisions
                    are included in the Consolidated Statements of Income.

                    Net Income Per Common Share: Net income per common share
                    has been computed by dividing income applicable to common
                    shareholders by the weighted average number of shares of
                    common stock outstanding and common stock equivalents
                    during the respective years. On September 12, 1995, the
                    company's Board of Directors authorized a three-for-two
                    common stock split, effective October 3, 1995. There was
                    no adjustment in the stock's par value or the total number
                    of authorized common shares. All common share and per
                    share amounts reflect the three-for-two common stock
                    split, effective October 3, 1995. Where appropriate,
                    prior-year amounts have been restated. Fully diluted
                    earnings per share are not significantly different from
                    primary earnings per share and, accordingly, are not
                    presented.

                    Stock-Based Employee Compensation Plans: Stock-based
                    compensation is accounted for by using the intrinsic value
                    based method in accordance with Accounting Principles
                    Board Opinion No. 25, "Accounting for Stock Issued to
                    Employees" ("Opinion 25"). In October 1995, the FASB
                    issued FAS No. 123, "Accounting for Stock-Based
                    Compensation," which allows companies to either continue
                    to account for stock-based compensation using Opinion 25,
                    or to adopt a fair value based method of accounting. The
                    company intends to continue with its current method of
                    accounting in accordance with Opinion 25.

                    Financial Instruments: The company uses derivative
                    financial instruments for the purpose of hedging currency,
                    price and interest rate exposures which exist as part of
                    ongoing business operations. As a policy, the company does
                    not engage in speculative or leveraged transactions, nor
                    does the company hold or issue financial instruments for
                    trading purposes.
 
                                      47
<PAGE>
 
                    -- Interest Rate Swap Agreements: The company may
                    utilize interest rate swap agreements to lower funding
                    costs, to diversify sources of funding or to alter
                    interest rate exposure. Amounts paid or received on
                    interest rate swap agreements are deferred and recognized
                    as adjustments to interest expense. Gains and losses
                    realized upon the settlement of such contracts are
                    deferred and amortized to interest expense over the
                    remaining term of the debt instrument or are recognized
                    immediately if the underlying instrument is settled.
 
                    -- Foreign Currency Contracts: The company enters into
                    forward, option and swap contracts to hedge transactions
                    denominated in foreign currencies in order to reduce the
                    currency risk associated with fluctuating exchange rates.
                    Such contracts are used primarily to hedge purchases of
                    certain raw materials and finished goods and payments
                    arising from certain intercompany transactions with
                    foreign subsidiaries. Gains and losses are deferred in the
                    cost basis of the underlying transaction.

                    -- Commodity Contracts: In connection with purchasing
                    certain commodities for future manufacturing requirements,
                    the company enters into commodities futures and option
                    contracts, as deemed appropriate, to reduce the effect of
                    price fluctuations. Such contracts are accounted for as
                    hedges, with gains and losses recognized as part of cost
                    of products sold, and generally have a term of less than
                    one year.

                    The cash flows related to the above financial
                    instruments are classified in the Statements of Cash Flows
                    in a manner consistent with those of the transactions
                    being hedged.

                    Business Segment Information: Information concerning
                    business segment and geographic data is in Management's
                    Discussion and Analysis.

- ------------------------------------------------------------------------------
2. ACQUISITIONS     All of the following acquisitions have been accounted
                    for as purchases and, accordingly, the respective purchase
                    prices have been allocated to the respective assets and
                    liabilities based upon their estimated fair values as of
                    the acquisition date. Operating results of businesses
                    acquired have been included in the Consolidated Statements
                    of Income from the respective acquisition dates forward.

                    Fiscal 1996: The company acquired the following
                    businesses for a total of $193.4 million, including notes
                    to sellers of $37.4 million. The preliminary allocations
                    of purchase price resulted in goodwill of $128.1 million
                    and other intangibles of $6.6 million, which will be
                    amortized on a straight-line basis over periods not
                    exceeding 40 years.
                      On March 28, 1996, the company acquired the Nature's
                    Recipe business, which markets a brand of premium
                    specialty pet foods.
                      On March 6, 1996, the company acquired Earth's Best,
                    Inc. of Boulder, Colorado, which produces a leading brand
                    of premium, organic baby foods and will complement the
                    company's range of infant cereals, juices and strained and
                    junior foods.
                      The company acquired a majority interest in PMV/Zabreh,
                    a producer of infant formulas and dairy products located
                    in Zabreh, Moravia, Czech Republic. PMV/Zabreh holds
                    leading market shares in both the Czech and Slovak
                    Republics for infant formula, sold through pharmacies
                    under the Sunar and Feminar brand names.
                      The company increased its investment to 97% of
                    Kecskemeti Konzervgyar RT, which produces jarred baby
                    foods and canned vegetable products in Kecskemet, Hungary.
                      Other small acquisitions were also made during Fiscal
                    1996, including Fattoria Scaldasole S.p.A., which is a
                    processor of organic foods in Italy; Alimentos Pilar S.A.
                    of Argentina, a leading producer of pet and animal feed;
                    the Craig's brand of jams and dressings in New Zealand;
                    the Mareblu brand of canned tuna, which is sold
                    exclusively in Italy; a majority interest in Indian
 
                                      48
<PAGE>
 
                    Ocean Tuna Ltd., located in the Seychelles; and Britwest
                    Ltd., which markets single-serve condiments, beverages and
                    sauces in Britain and France.
                      Pro forma results of the company, assuming the Fiscal
                    1996 acquisitions had been made at the beginning of each
                    period presented, would not be materially different from
                    the results reported.

                    Fiscal 1995: On March 14, 1995, the company completed
                    the acquisition of the North American pet food businesses
                    of The Quaker Oats Company (the "Pet Food Business") for
                    approximately $725 million. Among the major brands of the
                    Pet Food Business are Kibbles'n Bits dry dog food; Cycle
                    canned and dry dog food; Gravy Train dry dog food (U.S.
                    only); Ken-L Ration canned dog food; and Snausages, Pup-
                    Peroni and Pounce pet treats. The acquisition has
                    significantly strengthened the company's presence in the
                    pet food industry. The funds used to acquire the Pet Food
                    Business were provided primarily through the issuance of
                    privately placed commercial paper.
                      The allocation of the purchase price has resulted in
                    goodwill of $532.5 million and other intangible assets of
                    $146.2 million. These items are being amortized on a
                    straight-line basis over periods not exceeding 40 years.
                      In 1995, in connection with the acquisition of the Pet
                    Food Business, the company had established certain opening
                    balance sheet accruals for employee severance and
                    relocation costs and facilities consolidation and closure
                    costs based upon management's preliminary assessment of
                    such actions to be undertaken. During 1996, management
                    finalized integration plans and made minor adjustments to
                    the opening balance sheet, while approximately $29 million
                    was spent against such accruals. Remaining accruals are
                    considered adequate for any severance, relocation or exit
                    costs associated with the acquisition.
                      The following pro forma information combines the
                    consolidated results of operations as if the acquisition
                    of the Pet Food Business had been consummated as of the
                    beginning of the periods presented, after including the
                    impact of certain adjustments. Adjustments include (i) the
                    amortization of goodwill and other intangibles; (ii)
                    interest expense related to the acquisition debt; (iii)
                    depreciation on the restated values of property, plant and
                    equipment; and (iv) the related income tax effects.
<TABLE>
<CAPTION>

                                                           (Unaudited)
                    ---------------------------------------------------------
                    (Dollars in thousands,
                    except per share
                    amounts)                          1995              1994
                    ---------------------------------------------------------
                    <S>                        <C>               <C>  
                    Sales                      $ 8,502,405       $ 7,539,502
                    Net income                   $ 585,803         $ 595,389
                    Net income per share            $ 1.57            $ 1.55
                    ----------------------------------------------------------
</TABLE>
                    During 1995, the company also acquired the following
                    other businesses (the "other 1995 acquisitions").
                      On December 2, 1994, the company acquired The All
                    American Gourmet Company for a purchase price of
                    approximately $200 million. The All American Gourmet
                    Company produces The Budget Gourmet brand of frozen meals
                    and side dishes and was formerly a part of Kraft General
                    Foods, Inc.
                      On September 30, 1994, the company acquired the Family
                    Products Division of Glaxo India, Ltd. for a purchase
                    price of approximately $65 million. The Family Products
                    Division, based in Bombay, India, produces a wide range of
                    nutritional drinks, baby food and other consumer products.
                      On July 22, 1994, the company acquired the Farley's
                    infant foods and adult nutrition business from The Boots
                    Company PLC of Nottingham, England for a total purchase
                    price of approximately $140 million. Farley's product
                    offerings include a wide range of infant feeding products,
                    from formulas to post-weaning biscuits, cereals and dry
                    meals.
 
                                      49
<PAGE>
 
                      On May 16, 1994, the company acquired the Borden
                    Foodservice Group, a unit of Borden, Inc. The group's
                    product range includes a single-serve line of condiments.
                    Other acquisitions during 1995 included Dega, a
                    foodservice products company located in Italy.
                      The allocation of the purchase prices of the other 1995
                    acquisitions (excluding the Pet Food Business) has
                    resulted in goodwill of $142.0 million and other
                    intangible assets of $168.3 million, which will be
                    amortized on a straight-line basis over periods not
                    exceeding 40 years.
                      On an unaudited pro forma basis, the sales of the
                    company, as if the acquisition of the Pet Food Business
                    and the other 1995 acquisitions were made as of the
                    beginning of 1995 and 1994, are $8.7 billion and $8.2
                    billion, respectively. The results of operations would not
                    be materially different from those reported.
                      Pro forma results are not necessarily indicative of what
                    actually would have occurred if the acquisitions had been
                    in effect for the entire periods presented. In addition,
                    they are not intended to be a projection of future results
                    and do not reflect any synergies that might be achieved
                    from combined operations.
                      The company had established opening balance sheet
                    accruals for the other 1995 acquisitions for employee
                    severance and relocation costs and facilities
                    consolidation and closure costs based upon management's
                    preliminary assessment of such actions to be undertaken.
                    During 1996, accruals for exit costs were reduced by $23
                    million, resulting in a corresponding reduction to
                    goodwill. This was primarily attributable to not pursuing
                    a course of action that was anticipated at the acquisition
                    date. Also during 1996, approximately $15 million was
                    spent against the accruals established for employee
                    severance and relocation costs, and exit costs. Remaining
                    accruals are considered adequate for any severance,
                    relocation or exit costs associated with the other 1995
                    acquisitions.

                    Fiscal 1994: In 1994, the company purchased the Moore's
                    and Domani product lines from The Clorox Company of
                    Oakland, California for approximately $90 million. The
                    acquisition resulted in goodwill of approximately $53
                    million, which is being amortized over a period of 40
                    years.
                      Pro forma results of the company, assuming the Fiscal
                    1994 acquisition had been made at the beginning of 1994,
                    would not be materially different from the results
                    reported.

- ------------------------------------------------------------------------------
3. DIVESTITURES     During each of the three years in the period ended May
                    1, 1996, the company sold several non-strategic
                    businesses. Pro forma results of the company, assuming all
                    of the divestitures had been made at the beginning of each
                    period presented, would not be materially different from
                    the results reported.
                      Fiscal 1996 divestitures include: an overseas sweetener
                    business, the Weight Watchers Magazine and two regional
                    dry pet food product lines. (See Note 12 to the
                    Consolidated Financial Statements.)
                      In Fiscal 1994, the company sold its Near East specialty
                    rice business to Golden Grain Company, a subsidiary of The
                    Quaker Oats Company, for approximately $80 million. The
                    sale included trademarks, inventory and fixed assets,
                    including Near East's Leominster, Massachusetts plant.
                    Also in Fiscal 1994, the company sold its confectionery
                    business of Heinz Italia S.p.A. to Hershey Foods
                    Corporation for approximately $133 million. The
                    divestiture included brand names, inventory and fixed
                    assets. The pretax gain on these divestitures totaled
                    $127.0 million, or $0.16 per share.
 
                                      50
<PAGE>
 
- ------------------------------------------------------------------------------
4. INCOME TAXES     The following table summarizes the provision for U.S.
                    federal and U.S. possessions, state and foreign taxes on
                    income.

<TABLE>
<CAPTION>
                    (Dollars in thousands)           1996            1995           1994
                    ----------------------------------------------------------------------
                    <S>                         <C>            <C>             <C>  
                    Current:
                    U.S. federal and U.S.
                      possessions               $ 106,848       $ 114,819       $ 65,242
                    State                          11,475          19,106         22,093
                    Foreign                       110,784          78,753        125,304
                    ----------------------------------------------------------------------
                                                  229,107         212,678        212,639
                    ----------------------------------------------------------------------
                    Deferred:
                    U.S. federal and U.S.
                      possessions                  87,239          47,676         88,989
                    State                          10,408           6,897         (2,635)
                    Foreign                        37,588          79,731         20,449
                    ----------------------------------------------------------------------
                                                  135,235         134,304        106,803
                    ----------------------------------------------------------------------
                    Total tax provision         $ 364,342       $ 346,982      $ 319,442
                    ----------------------------------------------------------------------
</TABLE>
                    The tax benefit resulting from adjustments to the
                    beginning-of-the-year valuation allowance, due to a change
                    in circumstances, to recognize the realizability of
                    deferred tax assets in future years totaled $12.5 million
                    in 1996, $3.1 million in 1995 and $57.3 million in 1994.
                    The 1996 tax provision was reduced by $24.9 million due to
                    the recognition of foreign tax losses and was increased by
                    $31.2 million due to charges related to the repatriation
                    of foreign earnings. In 1994, changes in U.S. tax law that
                    increased the U.S. statutory tax rate from 34% to 35% and
                    provided for the deductibility of certain purchased
                    intangibles did not have a material effect on the
                    company's results of operations. Tax expense resulting
                    from allocating certain tax benefits directly to
                    additional capital totaled $41.7 million in 1996.
                      The components of income before income taxes consist of
                    the following:

<TABLE>
<CAPTION>
                    (Dollars in thousands)           1996            1995           1994
                    ----------------------------------------------------------------------
                    <S>                        <C>            <C>             <C>  
                    ----------------------------------------------------------------------
                    Domestic                  $   500,034       $ 495,159      $ 418,395
                    Foreign                       523,627         442,848        503,991
                    ----------------------------------------------------------------------
                                              $ 1,023,661       $ 938,007      $ 922,386
                    ----------------------------------------------------------------------
</TABLE>
                    The differences between the U.S. federal statutory tax
                    rate and the company's consolidated effective tax rate are
                    as follows:
<TABLE>
<CAPTION>
                                                     1996            1995           1994
                    ----------------------------------------------------------------------
                    <S>                         <C>            <C>             <C>  
                    U.S. federal statutory
                      tax rate                       35.0%           35.0%          35.0%
                    Tax on income of foreign
                      subsidiaries                    0.5             0.9            2.9
                    State income taxes (net
                      of federal benefit)             1.8             2.1            1.4
                    Net valuation allowance          (1.3)            2.2           (6.1)
                    Tax credits                      (0.2)           (2.7)             -
                    Earnings repatriation             3.0             1.6            1.2
                    Recognition of foreign
                      tax losses                     (2.4)           (0.1)           0.1
                    Other                            (0.8)           (2.0)           0.1
                    ----------------------------------------------------------------------
                    Effective tax rate               35.6%           37.0%          34.6%
                    ----------------------------------------------------------------------
</TABLE>
 
                                      51
<PAGE>
 
                    The deferred tax (assets) and deferred tax liabilities
                    recorded on the balance sheets as of May 1, 1996 and May
                    3, 1995 are as follows:
<TABLE>
<CAPTION>
                    (Dollars in thousands)                 1996                 1995
                    <S>                               <C>                  <C>            
                    ----------------------------------------------------------------------
                    Depreciation/amortization         $ 420,179            $ 355,874
                    Benefit plans                        69,040               55,877
                    Other                               133,673              117,249
                    ----------------------------------------------------------------------
                                                        622,892              529,000
                    ----------------------------------------------------------------------
                    Asset revaluations                        -              (35,125)
                    Provision for estimated
                      expenses                          (45,910)             (55,921)
                    Operating loss carryforwards        (55,717)             (35,079)
                    Benefit plans                      (122,448)            (101,042)
                    Tax credit carryforwards            (52,924)             (51,207)
                    Other                              (142,609)            (113,869)
                    ----------------------------------------------------------------------
                                                       (419,608)            (392,243)
                    ----------------------------------------------------------------------
                    Valuation allowance                  35,594               49,487
                    ----------------------------------------------------------------------
                    Net deferred tax liabilities      $ 238,878            $ 186,244
                    ----------------------------------------------------------------------
</TABLE>
                    At the end of 1996, net operating loss carryforwards
                    totaled $137.5 million. Of that amount, $88.4 million
                    expire between 1997 and 2010; the other $49.1 million do
                    not expire. Foreign tax credit carryforwards total $52.9
                    million and expire through 2001.
                      The company's consolidated United States income tax
                    returns have been audited by the Internal Revenue Service
                    for all years through 1991.
                      Undistributed earnings of foreign subsidiaries
                    considered to be reinvested permanently amounted to $1.52
                    billion at May 1, 1996.
                      The net change in the valuation allowance for deferred
                    tax assets was a decrease of $13.9 million.
 
- ------------------------------------------------------------------------------
5. DEBT
<TABLE>
<CAPTION>
                    Short-Term (Dollars in thousands)      1996                 1995
                    ----------------------------------------------------------------------
                    <S>                               <C>                  <C>
                    Commercial paper                  $ 685,067          $   662,802
                    Bank and other borrowings           309,519              355,552
                    ----------------------------------------------------------------------
                                                      $ 994,586          $ 1,018,354
                    ----------------------------------------------------------------------
</TABLE>
                    On September 5, 1995, the company amended the line of
                    credit agreements which support its domestic commercial
                    paper programs, reducing availability and extending
                    maturity dates. Total availability under the credit
                    agreements is $2.0 billion, compared to $2.3 billion under
                    the Fiscal 1995 agreements. Total domestic commercial
                    paper had a weighted average interest rate during 1996 of
                    5.8% and at year-end of 5.4%. The weighted average
                    interest rate during 1995 was 5.3% and at year-end was
                    6.1%.
                      The $1.5 billion of short-term credit lines that were
                    set to expire in September 1995 were reduced to $1.2
                    billion and extended to September 1996. It is expected
                    that the company will extend the maturity date of these
                    lines prior to their expiration.
                      The maturity date of the remaining $800.0 million of
                    line of credit agreements was extended from September 1999
                    to September 2000. As of May 1, 1996, $800.0 million of
                    domestic commercial paper outstanding is classified as
                    long-term debt due to the long-term nature of the
                    supporting line of credit agreements. At May 3, 1995, a
                    similar amount of domestic commercial paper was classified
                    as long-term. As of May 1, 1996 and May 3, 1995, domestic
                    commercial paper of $450.0 million was privately placed.
 
                                      52 
<PAGE>
 
                      The company also maintains a commercial paper program in
                    Canada. Outstanding Canadian commercial paper, which is
                    classified as short-term debt, was $1.1 million as of May
                    1, 1996 and $45.1 million as of May 3, 1995. The weighted
                    average interest rate for Canadian commercial paper during
                    1996 was 6.1%, and at year-end was 5.2%. The weighted
                    average interest rate during 1995 was 6.6%, and at year-
                    end was 8.2%. The company had $639.7 million of other
                    foreign lines of credit available at year-end, principally
                    for overdraft protection.
                      Total short-term debt had a weighted average interest
                    rate during 1996 of 6.5% and at year-end of 6.2%. The
                    weighted average interest rate on short-term debt during
                    1995 was 6.1% and at year-end was 6.7%.
<TABLE>
<CAPTION>
                                                        Maturity
                    Long-Term (Dollars     Range of      (Fiscal
                    in thousands)          Interest        Year)         1996         1995
                    -------------------------------------------------------------------------
                    <S>                  <C>           <C>          <C>          <C>
                    United States
                      Dollars:
                    Commercial paper       Variable         2001    $ 800,000    $ 800,000
                    Senior unsecured
                      notes               5.50-6.88%   1998-2003      749,532      749,386
                    Eurodollar bonds      7.50-8.00    1997-2000      628,119      629,834
                    Revenue bonds        5.63-11.75    1997-2003       10,781       10,814
                    Promissory notes     5.69-10.00    1997-2005       60,154       27,579
                    Other                      8.10         1997        6,797        7,527
                    -------------------------------------------------------------------------
                                                                    2,255,383    2,225,140
                    -------------------------------------------------------------------------
                    Foreign Currencies
                    (U.S. Dollar
                      Equivalents):
                    Promissory notes:
                      Pounds sterling          8.85%   1997-2006       51,100       65,781
                      Italian lire       4.90-16.25    1997-2004       34,487       27,673
                    Other                4.51-14.90    1997-2005       28,272       64,128
                    -------------------------------------------------------------------------
                                                                      113,859      157,582
                    -------------------------------------------------------------------------
                    Total long-term debt                            2,369,242    2,382,722
                    Less portion due 
                      within one year                                  87,583       55,937
                    -------------------------------------------------------------------------
                                                                  $ 2,281,659  $ 2,326,785
                    -------------------------------------------------------------------------
</TABLE>
                    The amount of long-term debt that matures in each of the
                    four years succeeding 1997 is: $580.7 million in 1998,
                    $26.8 million in 1999, $580.0 million in 2000 and $815.4
                    million in 2001.
                      On January 5, 1995, the company issued $300.0 million of
                    three-year 8.0% notes in the international capital
                    markets. The proceeds from the notes were utilized to
                    repay domestic commercial paper. The company entered into
                    an interest rate swap agreement that effectively converted
                    the fixed interest rate associated with the notes to a
                    variable rate based on LIBOR. Due to favorable market
                    conditions, the company terminated the interest rate swap
                    agreement and is amortizing the resulting gain over the
                    remaining life of the notes, producing an effective
                    borrowing rate of 7.3%.
                      On April 26, 1995, the company issued $250.0 million of
                    five-year 7.5% notes in the international capital markets.
                    The proceeds from these notes were used to repay a portion
                    of the privately placed commercial paper borrowings
                    incurred in connection with the acquisition of the Pet
                    Food Business.
                      In 1993, the company's United Kingdom affiliate
                    privately placed with various banks Pds125.0 million
                    ($197.0 million) aggregate principal of 8.85% notes due
                    during 2013. In April 1993, an affiliated company paid
                    Pds70.6 million ($111.3 million) for an interest in the
                    notes. The notes are shown in the balance sheet as a net
                    amount outstanding of Pds33.2 million ($50.2 million),
                    which will be fully amortized in four years. The effective
                    interest rate was 8.3% at May 1, 1996 and May 3, 1995.
 
                                      53
<PAGE>
 
- ------------------------------------------------------------------------------
6. SHAREHOLDERS'
EQUITY              Capital Stock: On September 12, 1995, the company's
                    Board of Directors authorized a three-for-two common stock
                    split, effective October 3, 1995. There was no adjustment
                    in the stock's par value or the total number of authorized
                    common shares. All common share and per share amounts
                    reflect the three-for-two common stock split.
                    Shareholders' equity has been restated to give retroactive
                    recognition to the stock split for all periods presented
                    by reclassifying from additional capital to common stock
                    the par value of the additional shares arising from the
                    split.
                      The preferred stock outstanding is convertible at a rate
                    of one share of preferred stock into 13.5 shares of common
                    stock which reflects the three-for-two stock split. The
                    company can redeem the stock at $28.50 per share.
                      On May 1, 1996, there were authorized, but unissued,
                    2,200,000 shares of third cumulative preferred stock for
                    which the series had not been designated.

                    Employee Stock Ownership Plan (ESOP): The company
                    established an ESOP in 1990 to replace in full or in part
                    the company's cash-matching contributions to the H.J.
                    Heinz Company Employees Retirement and Savings Plan, a 401
                    (k) plan for salaried employees. Matching contributions to
                    the 401(k) plan are based on a percentage of the
                    participants' contributions, subject to certain
                    limitations.
                      To finance the plan, the ESOP borrowed $50.0 million
                    directly from the company in 1990. The loan is in the form
                    of a 15-year variable-rate interest-bearing note (an
                    average of 5.5%, 5.6% and 4.2% for 1996, 1995 and 1994,
                    respectively) and is included in the company's
                    Consolidated Balance Sheets as unearned compensation. The
                    proceeds of the note were used to purchase 2,366,862
                    shares of treasury stock from the company at approximately
                    $21.13 per share.
                      The stock held by the ESOP is released for allocation to
                    the participants' accounts over the term of the loan as
                    company contributions to the ESOP are made. The company
                    contributions are reported as compensation and interest
                    expense. Compensation expense related to the ESOP for
                    1996, 1995 and 1994 was $2.3 million, $3.7 million and
                    $3.3 million, respectively. Interest expense was $1.5
                    million, $1.9 million and $1.7 million for 1996, 1995 and
                    1994, respectively. The company's contributions to the
                    ESOP and the dividends on the company stock held by the
                    ESOP are used to repay loan interest and principal.
                      The dividends on the company stock held by the ESOP were
                    $2.1 million, $2.5 million and $1.9 million in 1996, 1995
                    and 1994, respectively.
                      The ESOP shares outstanding at May 1, 1996 were as
                    follows: unallocated 958,141; committed-to-be-released
                    29,553; and allocated 1,036,904. Shares held by the ESOP
                    are considered outstanding for purposes of calculating the
                    company's net income per share.

                    Cumulative Translation Adjustments: Changes in the
                    cumulative translation component of shareholders' equity
                    result principally from translation of financial
                    statements of foreign subsidiaries into U.S. dollars. The
                    reduction in shareholders' equity related to the
                    translation component decreased $1.4 million in 1996,
                    decreased $107.0 million in 1995 and increased $70.7
                    million in 1994.
 
                                      54
<PAGE>
 
                      Unfunded Pension Obligation: An adjustment for unfunded
                    foreign pension obligations in excess of unamortized prior
                    service costs was recorded, net of tax, as a reduction in
                    shareholders' equity. (See Note 9 to the Consolidated
                    Financial Statements.)

<TABLE>
<CAPTION>
                           Cumulative
                      Preferred Stock                           Common Stock
                       --------------      --------------------------------------------------------------
                         Third, $1.70
                         First Series                                                                           Additional
                              $10 Par                   Issued                         In Treasury                 Capital
- -------------------------------------------------------------------------------------------------------------------------------
(Amounts in thousands)         Amount           Amount           Shares           Amount           Shares           Amount
- -------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>           <C>                <C>          <C>                 <C>             <C>
Balance April 28, 1993          $ 438        $ 107,774          431,096      $ 1,046,905           49,554        $ 134,384
Reacquired                          -                -                -          222,582            9,713                -
Conversion of preferred
  into common stock               (40)               -                -             (985)             (54)            (945)
Stock options exercised             -                -                -          (27,605)          (1,581)             267*
Other, net                          -                -                -           (1,720)             (92)             549
- -------------------------------------------------------------------------------------------------------------------------------
Balance April 27, 1994          $ 398        $ 107,774          431,096      $ 1,239,177           57,540        $ 134,255
Reacquired                          -                -                -          273,671           11,456                -
Conversion of preferred
  into common stock               (40)               -                -             (976)             (54)            (937)
Stock options exercised,
  net of shares tendered
  for payment                       -                -                -          (53,305)          (3,035)         (12,264)*
Other, net                          -                -                -           (7,843)            (320)             237
- -------------------------------------------------------------------------------------------------------------------------------
Balance May 3, 1995             $ 358        $ 107,774          431,096      $ 1,450,724           65,587        $ 121,291
Reacquired                          -                -                -          155,200            4,806                -
Conversion of preferred
  into common stock               (87)               -                -           (2,674)            (117)          (2,587)
Stock options exercised,
  net of shares tendered
  for payment                       -                -                -         (101,751)          (7,747)          35,797*
Other, net                          -                -                -             (633)             (31)             101
- -------------------------------------------------------------------------------------------------------------------------------
Balance May 1, 1996             $ 271        $ 107,774          431,096      $ 1,500,866           62,498        $ 154,602
- -------------------------------------------------------------------------------------------------------------------------------
Authorized Shares--May
  1, 1996                          27                           600,000
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
* Includes income tax benefit resulting from exercised stock options.


- ------------------------------------------------------------------------------
7. SUPPLEMENTAL CASH 
FLOWS INFORMATION

<TABLE>
<CAPTION>
                    (Dollars in thousands)           1996            1995           1994
                    ------------------------------------------------------------------------
                    <S>                         <C>             <C>            <C>
                    Cash Paid During The
                      Year For:
                    Interest                    $ 308,564       $ 210,610      $ 146,951
                    Income taxes                  143,646         251,358        153,000
                    ------------------------------------------------------------------------
                    Details of Acquisitions:
                    Fair value of assets        $ 269,907     $ 1,359,028      $ 102,382
                    Liabilities*                  113,697         179,942          6,697
                    ------------------------------------------------------------------------
                    Cash paid                     156,210       1,179,086         95,685
                    Less cash acquired                204             267              -
                   -------------------------------------------------------------------------
                    Net cash paid for
                      acquisitions              $ 156,006     $ 1,178,819       $ 95,685
                   -------------------------------------------------------------------------
</TABLE>
                   *Includes notes to sellers of $37.4 million in 1996.
 
                                      55
<PAGE>
 
- ------------------------------------------------------------------------------
8. EMPLOYEES' STOCK 
OPTION PLANS AND 
MANAGEMENT INCENTIVE 
PLANS               Under the company's stock option plans, officers and
                    other key employees may be granted options to purchase
                    shares of the company's common stock. The option price on
                    all outstanding options is equal to the fair market value
                    of the stock at the date of grant.
                      The shares authorized but not granted under the
                    company's stock option plans were 3,421,235 at May 1, 1996
                    and 5,459,835 at May 3, 1995.
                      Data regarding the company's stock option plans follows:
<TABLE>
<CAPTION>
                                                                      Range of
                                                    Shares        Option Price
                    --------------------------------------------------------------
                    <S>                         <C>             <C>  
                    Shares under option April
                      28, 1993                  30,186,663      $ 5 7/8-28 7/8
                    Options granted             14,201,250       20 5/8-26 1/2
                    Options exercised           (1,581,345)       6 3/8-25 1/8
                    Options surrendered           (710,250)          23-28 7/8
                    --------------------------------------------------------------
                    Shares under option April
                      27, 1994                  42,096,318      $ 5 7/8-28 7/8
                    Options granted              3,568,050       21 3/4-27 3/4
                    Options exercised           (3,038,937)       5 7/8-25 7/8
                    Options surrendered           (454,500)      21 3/4-28 7/8
                    --------------------------------------------------------------
                    Shares under option May
                      3, 1995                   42,170,931      $ 9 1/4-28 7/8
                    Options granted              2,154,100       28 3/8-33
                    Options exercised          (11,713,653)       9 1/4-28 7/8
                    Options surrendered           (115,500)      22 1/8-27 3/4
                    --------------------------------------------------------------
                    Shares under option May
                      1, 1996                   32,495,878      $ 12 5/8-33
                    --------------------------------------------------------------
                    Options exercisable at:
                      May 3, 1995               17,754,381
                      May 1, 1996               12,252,228
                    --------------------------------------------------------------
</TABLE>
                    Common stock reserved for options totaled 35,917,113
                    shares as of May 1, 1996 and 47,630,766 shares as of May
                    3, 1995.
                      On June 12, 1996, the Board of Directors adopted,
                    subject to the approval of the shareholders at the annual
                    meeting in September 1996, a new stock option plan
                    providing for the grant of up to 15.0 million shares of
                    common stock at any time over the next 10 years. In
                    general, the terms of the 1996 plan are similar to the
                    company's other stock option plans. Also on June 12, 1996,
                    options for 4.3 million shares were granted, of which 2.0
                    million were contingently granted under the 1996 plan.
                      The company's management incentive plan covers officers
                    and other key employees. Participants may elect to be paid
                    on a current or deferred basis. The aggregate amount of
                    all awards may not exceed certain limits in any year.
                    Compensation under the management incentive plans was
                    approximately $37 million in 1996, $24 million in 1995 and
                    $12 million in 1994.

- ------------------------------------------------------------------------------
9. RETIREMENT
PLANS               The company maintains retirement plans for the majority
                    of its employees. Current defined benefit plans are
                    provided primarily for domestic union and foreign
                    employees. Benefits are based on years of service and
                    compensation or stated amounts for each year of service.
                    Plan assets are primarily invested in equities and fixed
                    income securities. The company's funding policy for
                    domestic defined benefit plans is to contribute annually
                    not less than the ERISA minimum funding standards nor more
                    than the maximum amount which can be deducted for federal
                    income tax purposes. Generally, foreign defined benefit
                    plans are funded in amounts sufficient to comply with
                    local regulations and ensure adequate funds to pay
                    benefits to retirees as they become due.
 
                                      56
<PAGE>
 
                      Effective in 1993, the company discontinued future
                    benefit accruals under the defined benefit plans for
                    domestic non-union hourly and salaried employees and
                    expanded its defined contribution plans for these same
                    employees.
                      The company maintains defined contribution plans for the
                    majority of its domestic non-union hourly and salaried
                    employees. Defined contribution benefits are provided
                    through company contributions that are a percentage of the
                    participant's pay based on age, with the contribution rate
                    increasing with age, and matching contributions based on a
                    percentage of the participant's contributions to the 401
                    (k) portion of the plan. (The company's matching
                    contributions for salaried employees are provided under
                    the ESOP. See Note 6 to the Consolidated Financial
                    Statements.) In addition, certain non-union hourly
                    employees receive supplemental contributions, which are
                    paid at the discretion of the company.
                      Total pension cost consisted of the following:
<TABLE>
<CAPTION>
                    (Dollars in thousands)           1996            1995           1994
                    -----------------------------------------------------------------------
                    <S>                         <C>              <C>            <C>
                    Defined Benefit Plans:
                      Benefits earned during
                      the year                   $ 13,675        $ 14,648       $ 15,215
                      Interest cost on
                        projected benefit
                        obligation                 74,623          66,734         66,706
                      Actual return on plan
                      assets                     (200,592)        (26,254)       (98,673)
                      Net amortization and
                      deferral                    117,461         (56,285)        25,028
                    -----------------------------------------------------------------------
                                                    5,167          (1,157)         8,276
                    Defined contribution
                      plans (excluding the
                      ESOP)                        25,946          17,222         16,493
                    -----------------------------------------------------------------------
                    Total pension cost           $ 31,113        $ 16,065       $ 24,769
                    -----------------------------------------------------------------------
</TABLE>
                    The following table sets forth the combined funded
                    status of the company's principal defined benefit plans at
                    May 1, 1996 and May 3, 1995.
<TABLE>
<CAPTION>
                               Plans for Which           Plans for Which
                                Assets Exceed          Accumulated Benefits
                            Accumulated Benefits          Exceed Assets
- ------------------------------------------------------------------------------
(Dollars in thousands)       1996         1995         1996         1995
- ------------------------------------------------------------------------------
<S>                      <C>         <C>          <C>           <C>  
Actuarial present
  value of:
  Accumulated benefit
    obligation,
    primarily vested    $ 737,026    $ 774,830    $ 187,275     $ 84,510
  Additional
    obligation for
    projected
    compensation
    increases              26,725       29,070       27,896       19,683
- ------------------------------------------------------------------------------
Projected benefit
  obligation              763,751      803,900      215,171      104,193
Plan assets, at fair
  value                   962,510      920,591      138,505       48,548
- ------------------------------------------------------------------------------
Projected benefit
  obligation less than
  (in excess of)
  assets                  198,759      116,691      (76,666)     (55,645)
Unamortized prior
  service cost             71,824       75,380        7,735        2,473
Unamortized actuarial
  (gains) losses, net     (60,439)      47,947       75,944       41,806
Unamortized net
  (assets) liabilities
  at date of adoption     (23,366)     (34,145)      (1,310)       2,722
Additional minimum
  liability                     -            -      (54,472)      (4,827)
- ------------------------------------------------------------------------------
Prepaid (accrued)
  pension costs         $ 186,778    $ 205,873    $ (48,769)   $ (13,471)
- ------------------------------------------------------------------------------
</TABLE>
                    The 1996 adjustment for unfunded foreign pension
                    obligations in excess of the unamortized prior service
                    costs was recorded, net of tax, as a reduction in
                    shareholders' equity of $32.6 million. The remaining
                    portion of the unfunded obligation was recorded as other
                    long-term assets and deferred taxes in the amounts of $2.8
                    million and $19.1 million, respectively.
 
                                      57
<PAGE>
 
                      The weighted average rates used for the years ended May
                    1, 1996, May 3, 1995 and April 27, 1994 in determining the
                    net pension costs and projected benefit obligations for
                    defined benefit plans were as follows:
<TABLE>
<CAPTION>
                                                      1996            1995           1994
                    ------------------------------------------------------------------------
                    <S>                               <C>            <C>           <C>   
                    Expected rate of return
                      on plan assets                  9.4%           10.0%          10.0%
                    Discount rate                     8.4%            8.7%           8.3%
                    Compensation increase
                      rate                            5.3%            5.2%           4.8%
                    ------------------------------------------------------------------------
</TABLE>
                    Assumptions for foreign defined benefit plans are
                    developed on a basis consistent with those for U.S. plans,
                    adjusted for prevailing economic conditions.

- ------------------------------------------------------------------------------
10. POSTRETIREMENT
BENEFITS OTHER THAN
PENSIONS AND OTHER
POSTEMPLOYMENT
BENEFITS            The company and certain of its subsidiaries provide
                    health care and life insurance benefits for retired
                    employees and their eligible dependents. Certain of the
                    company's U.S. and Canadian employees may become eligible
                    for such benefits. In general, postretirement medical
                    coverage is provided for eligible non-union hourly and
                    salaried employees with at least 10 years of service
                    rendered after the age of 45 and certain eligible union
                    employees who retire with an immediate pension benefit.
                    The company currently does not fund these benefit
                    arrangements and may modify plan provisions or terminate
                    plans at its discretion.
                      Effective January 1, 1994, certain changes were made to
                    postretirement medical benefits offered to U.S. salaried
                    and non-union hourly employees who retire after May 1,
                    1994. Those retirees were required to share in the cost of
                    providing these benefits at percentages increasing from
                    20% in 1994 to 100% in 1998. The resulting curtailment
                    gain was immaterial. Effective May 1, 1996, the retiree
                    cost-sharing rate will be held at 50%.
                      Net postretirement costs consisted of the following:

<TABLE>
<CAPTION>
                    (Dollars in thousands)           1996            1995           1994
                    ----------------------------------------------------------------------
                    <S>                           <C>             <C>            <C> 
                    Postretirement benefits
                      earned during the year      $ 2,736        $  2,700        $ 6,512
                    Interest cost on
                      accumulated
                      postretirement benefit
                      obligation                   13,350          13,249         15,740
                    Net amortization and
                      deferral                     (6,583)         (5,165)        (2,986)
                    ----------------------------------------------------------------------
                    Net postretirement
                      benefit costs               $ 9,503        $ 10,784       $ 19,266
                    ----------------------------------------------------------------------
</TABLE>
 
                                      58
<PAGE>
 
                    The following table sets forth the combined status of
                    the company's postretirement benefit plans at May 1, 1996
                    and May 3, 1995.
<TABLE>
<CAPTION>
                    (Dollars in thousands)                 1996                 1995
                    -------------------------------------------------------------------
                    <S>                               <C>                  <C>
                    Accumulated postretirement
                      benefit obligation:
                      Retirees and spouses            $ 109,006            $ 121,380
                      Employees currently
                        eligible to retire               21,756               17,614
                      Employees not yet eligible
                        to retire                        31,899               36,763
                    -------------------------------------------------------------------
                    Total accumulated
                      postretirement benefit
                      obligation                        162,661              175,757
                    Unamortized prior service
                      cost                               21,380               38,510
                    Unrecognized net gain                34,953               15,406
                    -------------------------------------------------------------------
                    Accrued postretirement
                      benefit obligation                218,994              229,673
                    Current portion, included in
                      other accrued liabilities           9,000                9,000
                    -------------------------------------------------------------------
                    Non-pension postretirement
                      benefits                        $ 209,994            $ 220,673
                    -------------------------------------------------------------------
</TABLE>
                    The weighted average discount rate used in the
                    calculation of the accumulated postretirement benefit
                    obligation and the net postretirement benefit cost was
                    8.1% in 1996 and 8.4% in 1995. The assumed annual
                    composite rate of increase in the per capita cost of
                    company-provided health care benefits begins at 9.9% for
                    1997, gradually decreases to 5.6% by 2007, and remains at
                    that level thereafter. A 1% increase in these health care
                    cost trend rates would cause the accumulated
                    postretirement obligation to increase by $20.5 million,
                    and the aggregate of the service and interest components
                    of 1996 net postretirement benefit costs to increase by
                    $2.8 million.
                      In 1995, the company adopted FAS No. 112, "Employers'
                    Accounting for Postemployment Benefits." This statement
                    requires recognition of benefits provided by an employer
                    to former or inactive employees after employment but
                    before retirement. The impact of the adoption of this
                    standard did not have a material impact on the company's
                    financial position or results of operations.

- ------------------------------------------------------------------------------
11. FINANCIAL
INSTRUMENTS         Interest Rate Swap Agreements: As of May 1, 1996 and May
                    3, 1995, the notional values and unrealized gains or
                    losses related to such agreements held by the company were
                    not material.

                    Foreign Currency Contracts: As of May 1, 1996 and May 3,
                    1995, the company held currency swap contracts with an
                    aggregate notional amount of approximately $400 million
                    and $102 million, respectively. These contracts have
                    maturity dates extending from 1997 through 2002. The
                    company also had separate contracts to purchase certain
                    foreign currencies as of May 1, 1996 and May 3, 1995
                    totaling $444.8 million and $258.9 million, respectively,
                    and to sell certain foreign currencies totaling $66.5
                    million and $69.6 million, respectively, most of which
                    mature within one year of the respective fiscal year-end.
                    Net unrealized gains and losses associated with the
                    company's foreign currency contracts as of May 1, 1996 and
                    May 3, 1995 were not material.

                    Commodity Contracts: As of May 1, 1996 and May 3, 1995,
                    the notional values and unrealized gains or losses related
                    to commodity contracts held by the company were not
                    material.

                    Fair Value of Financial Instruments: The company's
                    significant financial instruments include cash and cash
                    equivalents, short- and long-term investments, short- and
                    long-term debt, interest rate swap agreements, currency
                    exchange agreements and guarantees.
 
                                      59
<PAGE>
 
                      In evaluating the fair value of significant financial
                    instruments, the company generally uses quoted market
                    prices of the same or similar instruments or calculates an
                    estimated fair value on a discounted cash flow basis using
                    the rates available for instruments with the same
                    remaining maturities. As of May 1, 1996 and May 3, 1995,
                    the fair value of financial instruments held by the
                    company approximated the recorded value.
                      Effective April 28, 1994, the company adopted FAS No.
                    115, "Accounting for Certain Investments in Debt and
                    Equity Securities." FAS No. 115 requires that the carrying
                    value of certain investments be adjusted to their fair
                    value. The adoption of FAS No. 115 had no effect on the
                    company's financial position or results of operations. The
                    company's investments are considered to be "available-for-
                    sale" securities and are principally debt securities
                    issued by foreign governments.

                    Concentrations of Credit Risk: Counterparties to
                    currency exchange and interest rate derivatives consist of
                    large major international financial institutions. The
                    company continually monitors its positions and the credit
                    ratings of the counterparties involved and, by policy,
                    limits the amount of credit exposure to any one party.
                    While the company may be exposed to potential losses due
                    to the credit risk of non-performance by these
                    counterparties, losses are not anticipated. Concentrations
                    of credit risk with respect to accounts receivable are
                    limited due to the large number of customers, generally
                    short payment terms, and their dispersion across
                    geographic areas.

- ------------------------------------------------------------------------------
12. QUARTERLY
RESULTS (UNAUDITED)

<TABLE>
<CAPTION>
                                                                         1996
- ----------------------------------------------------------------------------------------------------------------------------
(Dollars in thousands,
except per share data)                First             Second              Third             Fourth              Total
- ----------------------------------------------------------------------------------------------------------------------------
<S>                             <C>                <C>                <C>                <C>                <C>
Sales                           $ 2,094,293        $ 2,288,277        $ 2,193,138        $ 2,536,557        $ 9,112,265
Gross profit                        774,308            822,931            812,308            927,361          3,336,908
Net income                          174,469            158,167            156,484            170,199            659,319
Per Common Share Amounts:
Net income                           $ 0.46             $ 0.42             $ 0.42             $ 0.45             $ 1.75
Dividends                              0.24               0.26 1/2           0.26 1/2           0.26 1/2           1.03 1/2

<CAPTION>
                                                                         1995
- ---------------------------------------------------------------------------------------------------------------------------
(Dollars in thousands,
except per share data)                First             Second              Third             Fourth              Total
- ---------------------------------------------------------------------------------------------------------------------------
<S>                             <C>                <C>                <C>                <C>                <C>
Sales                           $ 1,736,098        $ 1,975,381        $ 1,953,855        $ 2,421,460        $ 8,086,794
Gross profit                        634,648            705,756            721,451            905,342          2,967,197
Net income                          154,716            139,592            138,267            158,450            591,025
Per Common Share Amounts:
Net income                           $ 0.41             $ 0.37             $ 0.38             $ 0.43             $ 1.59
Dividends                              0.22               0.24               0.24               0.24               0.94
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
                    Fourth-quarter 1996 results include gains related to the
                    sale of the Weight Watchers Magazine ($0.02 per share) and
                    the sale of two regional dry pet food product lines ($0.02
                    per share) and a charge for restructuring costs at certain
                    overseas affiliates ($0.01 per share).
                      Fourth-quarter 1996 earnings also benefited from a lower
                    effective tax rate resulting from the recognition of tax
                    losses overseas and increased profits from operations in
                    lower tax rate jurisdictions ($0.04 per share). (See Note
                    4 to the Consolidated Financial Statements.)
                      Fourth-quarter 1995 results contain an additional week
                    of activity due to a 53-week fiscal year.
 
                                      60
<PAGE>
 
- ------------------------------------------------------------------------------
13. COMMITMENTS AND
CONTINGENCIES       Legal Matters: On December 31, 1992, a food wholesale
                    distributor filed suit against the company and its
                    principal competitors in the U.S. baby food industry.
                    Subsequent to that date, several similar lawsuits were
                    filed in the same court and have been consolidated into a
                    class action suit. The complaints, each of which seeks an
                    injunction and unspecified treble money damages, allege a
                    conspiracy to fix, maintain and stabilize the prices of
                    baby food. Related suits have also been filed in Alabama
                    and California state courts, seeking to represent a class
                    of indirect purchasers of baby food in the respective
                    states. The defendants have filed a motion for summary
                    judgment to which the plaintiffs have filed a response.
                    The company believes all of the suits are without merit
                    and will defend itself vigorously against them. Certain
                    other claims have been filed against the company or its
                    subsidiaries and have not been finally adjudicated. The
                    above-mentioned suits and claims, when finally concluded
                    and determined, in the opinion of management, based upon
                    the information that it presently possesses, will not have
                    a material adverse effect on the company's consolidated
                    financial position or results of operations.

                    Lease Commitments: Operating lease rentals for
                    warehouse, production and office facilities and equipment
                    amounted to approximately $87.1 million in 1996, $89.5
                    million in 1995 and $94.0 million in 1994. Future lease
                    payments for non-cancellable operating leases as of May 1,
                    1996 totaled $261.0 million (1997-$55.3 million, 1998-
                    $48.8 million, 1999-$38.9 million, 2000-$32.3 million,
                    2001-$23.6 million and thereafter-$62.1 million).

- ------------------------------------------------------------------------------
14. ADVERTISING
COSTS               Advertising costs for fiscal years 1996, 1995 and 1994
                    were $415.7 million, $338.6 million and $341.7 million,
                    respectively.
 
                                      61
<PAGE>
 
RESPONSIBILITY STATEMENTS

- ------------------------------------------------------------------------------
RESPONSIBILITY FOR FINANCIAL STATEMENTS

Management of H.J. Heinz Company is responsible for the preparation of the
financial statements and other information included in this annual report. The
financial statements have been prepared in conformity with generally accepted
accounting principles, incorporating management's best estimates and
judgments, where applicable.
  Management believes that the company's internal control systems provide
reasonable assurance that assets are safeguarded, transactions are recorded
and reported appropriately, and policies are followed. The concept of
reasonable assurance recognizes that the cost of a control procedure should
not exceed the expected benefits. Management believes that its systems provide
this appropriate balance. An important element of the company's control
systems is the ongoing program to promote control consciousness throughout the
organization. Management's commitment to this program is emphasized through
written policies and procedures (including a code of conduct), an effective
internal audit function and a qualified financial staff.
  The company engages independent public accountants who are responsible for
performing an independent audit of the financial statements. Their report,
which appears herein, is based on obtaining an understanding of the company's
accounting systems and procedures and testing them as they deem necessary.
  The company's Audit Committee is composed entirely of outside directors. The
Audit Committee meets regularly, and when appropriate separately, with the
independent public accountants, the internal auditors and financial management
to review the work of each and to satisfy itself that each is discharging its
responsibilities properly. Both the independent public accountants and the
internal auditors have unrestricted access to the Audit Committee.

- ------------------------------------------------------------------------------
REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders of H.J. Heinz Company:

We have audited the accompanying Consolidated Balance Sheets of H.J. Heinz
Company and Subsidiaries at May 1, 1996 and May 3, 1995, and the related
Consolidated Statements of Income, Retained Earnings and Cash Flows for each
of the three years in the period ended May 1, 1996. These financial statements
are the responsibility of the company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
  In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of H.J. Heinz
Company and Subsidiaries at May 1, 1996 and May 3, 1995, and the consolidated
results of their operations and their cash flows for each of the three years
in the period ended May 1, 1996, in conformity with generally accepted
accounting principles.

/s/ Coopers & Lybrand L.L.P.

600 Grant Street
Pittsburgh, Pennsylvania
June 18, 1996
 
                                      62

<PAGE>
 
                                                                     EXHIBIT 21
 
                     H. J. HEINZ COMPANY AND SUBSIDIARIES
 
                        SUBSIDIARIES OF THE REGISTRANT
 
  Following are the subsidiairies of H.J. Heinz Company (the "Company"), other
than those which if considered in the aggregate as a single subsidiary would
not constitute a significant subsidiary, and the state or country in which
each subsidiary was incorporated or organized. The accounts of each of the
listed subsidiaries are a part of the Company's consolidated financial
statements.
 
<TABLE>
<CAPTION>
              Subsidiary                     State or Country
              ----------                     ----------------
<S>                                     <C>
Alimentos Heinz, C.A.                   Venezuela
Alimentos Pilar S.A.                    Argentina
The All American Gourmet Company        State of Delaware
Crestar Food Products, Inc.             State of Delaware
Earth's Best, Inc.                      State of Delaware
Ets. Paul Paulet                        France
Gaines Pet Food Corp.                   State of Delaware
Heinz Bakery Products, Inc.             State of Delaware
Heinz Iberica S.A.                      Spain
Heinz India Private Ltd.                India
Heinz Italia, S.p.A.                    Italy
Heinz Japan Ltd.                        Japan
Heinz South Africa (Pty) Limited        South Africa
Heinz-UFE Ltd.                          People's Republic of China
Heinz Win Chance Ltd.                   Thailand
H.J. Heinz (Botswana Proprietary) Ltd.  Botswana
H.J. Heinz B.V.                         Netherlands
H.J. Heinz Company Australia Limited    Australia
H.J. Heinz Company of Canada Ltd.       Canada
H.J. Heinz Company Limited              United Kingdom
H.J. Heinz Credit Company               State of Delaware
Olivine Industries (Private) Limited    Zimbabwe
Ore-Ida Foods, Inc.                     State of Delaware
Portion Pac, Inc.                       State of Ohio
Pro Pastries Inc.                       Canada
Seoul-Heinz Ltd.                        Republic of Korea
Star-Kist Foods, Inc.                   State of California
Heinz-Wattie Ltd.                       New Zealand
Weight Watchers Gourmet Food Company    State of Delaware
Weight Watchers International, Inc.     Commonwealth of Virginia
</TABLE>

<PAGE>
                                                                      EXHIBIT 24

                               POWER OF ATTORNEY

          KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Anthony J. F. O'Reilly, David R. Williams
and Lawrence J. McCabe, and each of them, such person's true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for such person and in such person's name, place and stead, in any and all
capacities, to sign H. J. Heinz Company's Annual Report on Form 10-K for the
fiscal year ended May 1, 1996, and to sign any and all amendments to such Annual
Report, and to file the same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing requisite and necessary to be done,
as fully to all intents and purposes as such person might or could do in person,
hereby ratifying and confirming all that said attorneys-in-fact and agents or
any of them, or such persons' or person's substitute or substitutes, may
lawfully do or cause to be done by virtue hereof.

          This Power of Attorney has been signed below as of the 10th day of
July, 1996 by the following persons in the capacities indicated.

     Signature                                 Title
     ---------                                 -----


/s/ Anthony J. F. O'Reilly             Chairman of the Board and Chief
- ----------------------------------     Executive Officer and Director
Anthony J. F. O'Reilly                 (Principal Executive Officer)

/s/ David R. Williams                  Executive Vice President - Finance
- -----------------------------------    and Chief Financial Officer and
David R. Williams                      Director (Principal Financial
                                       Officer)
<PAGE>
/s/ Lawrence J. McCabe                         Senior Vice President -
- -----------------------------------            General Counsel and Director
Lawrence J. McCabe


/s/ William P. Snyder III                      Director
- -----------------------------------
 William P. Snyder III


/s/ Joseph J. Bogdanovich                      Director
- -----------------------------------     
Joseph J. Bogdanovich


/s/ Herman J. Schmidt                          Director
- -----------------------------------
Herman J. Schmidt


/s/ Albert Lippert                             Director
- -----------------------------------
Albert Lippert


/s/ Eleanor B. Sheldon                         Director
- -----------------------------------
Eleanor B. Sheldon


/s/ Richard M. Cyert                           Director
- ----------------------------------- 
Richard M. Cyert


/s/ Samuel C. Johnson                          Director
- -----------------------------------
Samuel C. Johnson


/s/ David W. Sculley                           Director
- -----------------------------------
David W. Sculley
<PAGE>



/s/ Donald R. Keough                           Director
- -----------------------------------
Donald R. Keough


/s/ S. Donald Wiley                            Director
- -----------------------------------
S. Donald Wiley


/s/ Luigi Ribolla                              Director
- -----------------------------------
Luigi Ribolla


/s/ Nicholas F. Brady                          Director
- -----------------------------------
Nicholas F. Brady


/s/ William R. Johnson                         Director
- -----------------------------------
William R. Johnson


/s/ William C. Springer                        Director
- -----------------------------------
William C. Springer


/s/ Edith E. Holiday                           Director
- -----------------------------------
Edith E. Holiday


/s/ Thomas S. Foley                            Director
- -----------------------------------
Thomas S. Foley

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10-K
FOR THE FISCAL YEAR ENDED MAY 1, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          MAY-01-1996
<PERIOD-START>                             MAY-04-1995
<PERIOD-END>                               MAY-01-1996
<EXCHANGE-RATE>                                      1
<CASH>                                          90,064
<SECURITIES>                                    18,316
<RECEIVABLES>                                1,207,874
<ALLOWANCES>                                    17,298
<INVENTORY>                                  1,493,963
<CURRENT-ASSETS>                             3,046,692
<PP&E>                                       4,220,044
<DEPRECIATION>                               1,603,216
<TOTAL-ASSETS>                               8,623,691
<CURRENT-LIABILITIES>                        2,715,122
<BONDS>                                      2,281,659
                                0
                                        271
<COMMON>                                       107,774
<OTHER-SE>                                   2,598,712
<TOTAL-LIABILITY-AND-EQUITY>                 8,623,691
<SALES>                                      9,112,265
<TOTAL-REVENUES>                             9,112,265
<CGS>                                        5,775,357
<TOTAL-COSTS>                                5,775,357
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             277,411
<INCOME-PRETAX>                              1,023,661
<INCOME-TAX>                                   364,342
<INCOME-CONTINUING>                            659,319
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   659,319
<EPS-PRIMARY>                                     1.75
<EPS-DILUTED>                                     1.74
<FN>
THE APPROPRIATE AMOUNTS HAVE BEEN ADJUSTED TO REFLECT THE THREE-FOR-TWO STOCK
SPLIT, WHICH WAS EFFECTIVE OCTOBER 3, 1995.
</FN>
        

</TABLE>


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