Exhibit 99
[LOGO OF HERHSEY FOODS APPEARS HERE] HERSHEY FOODS NEWS
Hershey Foods Corporation
100 Cyrstal A Drive
Hershey, PA 17033
E-Mail: [email protected]
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http://www.hersheys.com
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FOR IMMEDIATE RELEASE CONTACT:
December 11, 2000 John C. Long
717-534-7631
FINANCIAL CONTACT:
James A. Edris
717-534-7556
Frank Cerminara Named Vice President, Chief Financial Officer and
Treasurer, Hershey Foods Corporation
Kenneth L. Wolfe, Chairman and Chief Executive Officer, Hershey Foods
Corporation, today announced that Frank Cerminara has been named Vice President,
Chief Financial Officer and Treasurer of the corporation. Cerminara succeeds
William F. Christ who, in a related announcement, has been named Executive Vice
President and Chief Operating Officer, Hershey Foods Corporation.
In making the announcement, Wolfe said, "Frank Cerminara's appointment as Vice
President, Chief Financial Officer and Treasurer is good news for Hershey. Frank
has a solid grounding in finance as well as an extensive background in areas of
critical importance to our company. He also led the company's recovery efforts
in the order fulfillment area following last year's distribution difficulties.
Finally, Frank is intimately familiar with our new enterprise-wide information
system and is uniquely qualified to ensure that we benefit from the powerful
analytical capabilities of this system."
Cerminara, a Vice President of the Corporation, has been Process Owner - Order
Fulfillment, since early 2000, with responsibility for activities including
inventory planning and deployment, customer order management, and transportation
planning. Prior to this, he served as Vice President, Procurement, with
responsibility for commodities, packaging and facilities purchasing, a position
he had held since 1994. Cerminara joined Hershey Foods in 1972 as a Budget
Analyst and held a variety of positions in finance and marketing prior to
joining the Corporate Commodities Department in 1981. He was named Director,
Commodities in 1985 and became Vice President, Corporate Development and
Commodities in 1988.
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Cerminara is a 1970 graduate of West Virginia University with a B.S. in
Industrial Engineering. He received an MBA in Corporate Finance from the Wharton
School of the University of Pennsylvania and completed the Stanford University
Executive Management Program. He is a member of the Coffee, Sugar and Cocoa
Exchange and has served on its Board of Managers. He also is a former Board
member of the Cocoa Merchants Association. Cerminara and his wife, Susan, live
in Hershey, Pa.
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