HILTON HOTELS CORP
DEF 14A, 1996-03-26
HOTELS & MOTELS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                  HILTON HOTELS CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/ /  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/X/  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                       NOTICE OF MEETING OF STOCKHOLDERS
 
                                     [LOGO]
                               WORLD HEADQUARTERS
                            9336 CIVIC CENTER DRIVE
                        BEVERLY HILLS, CALIFORNIA 90210
 
    The  annual meeting of stockholders of Hilton Hotels Corporation, a Delaware
corporation (the "Company"), will be held  at the Beverly Hilton, 9876  Wilshire
Boulevard,  Beverly Hills, California 90210, on  Thursday, May 9, 1996, at 10:00
A.M., for the following purposes, namely:
 
        (1) To elect four directors to the Board of Directors;
 
        (2) To consider  and vote on  a proposal to  approve the Company's  1996
    Stock Incentive Plan;
 
        (3)  To consider and  vote on a  proposal to approve  the Company's 1996
    Chief Executive Stock Incentive Plan;
 
        (4) To  ratify  the appointment  of  Arthur  Andersen LLP  to  serve  as
    auditors for the Company for fiscal 1996;
 
        (5)  To consider, if presented, a stockholder's proposal relating to the
    independent Directors' pension benefits;
 
        (6) To  consider, if  presented, a  stockholder's proposal  relating  to
    declassification of the Board of Directors;
 
        (7)  To  consider, if  presented, a  stockholder's proposal  relating to
    independent Directors' compensation; and
 
        (8) To transact any  other business which may  properly come before  the
    meeting.
 
    Stockholders  are  cordially  invited  to  attend  the  meeting  in  person.
Stockholders who wish to have their stock voted and do not now intend to  attend
the  meeting should  complete, date  and sign the  enclosed proxy  and return it
promptly by mail in the envelope provided.
 
    Only stockholders of  record on the  books of  the Company at  the close  of
business  on March 15,  1996 will be  entitled to notice  of and to  vote at the
meeting or  any adjournments  thereof.  The stock  transfer  books will  not  be
closed.
 
                                          By Order of the Board of Directors,
 
                                          CHERYL L. MARSH,
                                          VICE PRESIDENT AND CORPORATE SECRETARY
 
Beverly Hills, California
April 1, 1996
<PAGE>
                           HILTON HOTELS CORPORATION
                            9336 CIVIC CENTER DRIVE
                        BEVERLY HILLS, CALIFORNIA 90210
 
                                PROXY STATEMENT
                                  INTRODUCTION
 
    The  enclosed proxy is solicited by and  on behalf of the Board of Directors
of Hilton Hotels Corporation (the "Company") to be used at the annual meeting of
stockholders to be held at the Beverly Hilton, 9876 Wilshire Boulevard,  Beverly
Hills,  California 90210, on May  9, 1996, and at  any adjournments thereof. All
shares represented by proxies  will be voted at  the meeting in accordance  with
the  specifications marked  thereon or, if  no specifications  are made, proxies
will be voted FOR Proposals 1, 2, 3 and  4 and AGAINST Proposals 5, 6 and 7  and
in  the discretion  of the  proxy holder  as to  any other  business which comes
before the meeting. Any stockholder  giving a proxy may  revoke the same at  any
time prior to the voting of such proxy by giving written notice of revocation to
the  Corporate Secretary of the Company, by submitting a later dated proxy or by
attending the meeting and voting in  person. The Proxy Statement is first  being
mailed to stockholders on or about April 1, 1996.
 
                             VOTING AT THE MEETING
 
    The  Board of Directors has fixed March 15,  1996 as the record date for the
determination of stockholders entitled to notice of and to vote at the  meeting.
As  of such date, there were 48,753,599  shares of common stock, $2.50 par value
(the "Common Stock"), outstanding, excluding 2,271,429 shares which were held in
the Company's treasury. The  holders of outstanding shares  are entitled to  one
vote  for each share on any  matter voted on at the  meeting. The shares held by
the Company will not be considered present or entitled to vote at the meeting.
 
    The presence in  person or  by proxy  of the holders  of a  majority of  the
Company's  outstanding  shares of  Common Stock  will  constitute a  quorum. The
majority of the shares represented at the  meeting, in person or by proxy,  will
be  necessary for the election of  directors, ratification of the appointment of
auditors, approval of the 1996 Stock Incentive Plan and the 1996 Chief Executive
Stock Incentive Plan, and adoption of Proposals 5, 6 and 7 and for the taking of
all other action at the meeting.
 
    A stockholder  who abstains  from voting  on any  or all  proposals will  be
included in the number of stockholders present at the meeting for the purpose of
determining the presence of a quorum. However, an abstention with respect to the
election  of the Company's directors  will not be counted  either in favor of or
against the election of the nominees. In  the case of the other proposals  which
are  being submitted  for stockholder  approval, an  abstention will effectively
count as a vote cast AGAINST such proposals.
 
    Brokers who  hold shares  for the  account of  their clients  may vote  such
shares  either  as directed  by  their clients  or  in their  own  discretion if
permitted by  the exchange  or other  organization of  which they  are  members.
Members  of the  New York  Stock Exchange ("NYSE")  are permitted  to vote their
clients' proxies in their own discretion as to each of the Company's  proposals,
but  not as to the stockholder proposals 5,  6 and 7. Proxies which are voted by
brokers on some but  not all of  the proposals are referred  to as "broker  non-
votes."  Broker  non-votes will  be included  in determining  the presence  of a
quorum. However, a  broker non-vote is  not treated as  present and entitled  to
vote  and will  have the effect  of neither  a vote in  favor of  or against the
proposal.
<PAGE>
          COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended (the  "1934
Act"),  requires the Company's reporting officers and directors, and persons who
own more than  ten percent of  the Company's  Common Stock, to  file reports  of
ownership  and changes in ownership on Forms 3,  4 and 5 with the Securities and
Exchange Commission (the "Commission"), the  NYSE and the Company. Based  solely
on  the Company's  review of  the forms  filed with  the Commission  and written
representations from reporting persons that they were not required to file  Form
5  for specified fiscal  years, the Company  believes that all  of its reporting
officers, directors, and  greater than  ten percent  beneficial owners  complied
with  all filing  requirements applicable to  them with  respect to transactions
during fiscal 1995.
 
              COMMON STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                             AND EXECUTIVE OFFICERS
 
    The following table sets  forth the names and  addresses of all persons  who
owned,  to  the knowledge  of  the Company,  beneficially  more than  5%  of the
outstanding shares of Common Stock on  March 15, 1996. The following table  also
sets  forth  as of  March 15,  1996  beneficial ownership  by each  director and
nominee, the chief executive officer and the four other most highly  compensated
executive  officers  (the  "Named  Officers") and  all  directors  and executive
officers as a group (see Summary Compensation Table on page 9).
 
<TABLE>
<CAPTION>
                                                                    APPROXIMATE
                 NAME AND ADDRESS                     AMOUNT          PERCENT
                     OF OWNER                         OWNED          OF CLASS
- --------------------------------------------------  ----------      -----------
<S>                                                 <C>             <C>
Barron Hilton ....................................  11,740,604(1)(2)    24.1
  9336 Civic Center Drive
  Beverly Hills, California 90210
Conrad N. Hilton Fund ............................   4,124,684(2)       8.5
  100 West Liberty Street
  Reno, Nevada 89501
FMR Corp.  .......................................   3,226,203(3)       6.6
  82 Devonshire Street
  Boston, Massachusetts 02109
Southeastern Asset Management, Inc.  .............   3,102,000(4)       6.4
  6075 Poplar Avenue, Ste. 900
  Memphis, Tennessee 38119
Stephen F. Bollenbach.............................      10,000        --
Raymond C. Avansino, Jr. .........................      93,500(5)     --
A. Steven Crown...................................     469,540(6)     --
Gregory R. Dillon.................................      17,540        --
Eric M. Hilton....................................      41,700(2)(5)   --
Dieter H. Huckestein..............................      28,250(5)     --
Robert L. Johnson.................................      --            --
Donald R. Knab....................................       2,000        --
Benjamin V. Lambert...............................      50,000        --
F. M. Celey, Jr. .................................      17,386(5)     --
</TABLE>
 
                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                                                  APPROXIMATE
                 NAME AND ADDRESS                     AMOUNT        PERCENT
                     OF OWNER                         OWNED         OF CLASS
- --------------------------------------------------  ----------  ----------------
<S>                                                 <C>         <C>
Donna F. Tuttle...................................       2,000       --
Sam D. Young, Jr. ................................       7,500       --
All Directors and Executive Officers as a Group                         25.3
  (16 persons)....................................  12,334,800(7)
</TABLE>
 
- ------------
(1) Of the shares reflected  in the above table,  6,000,000 shares are owned  by
    the  Charitable Remainder Unitrust (the "Trust"), of which Mr. Barron Hilton
    is sole trustee.  As trustee, Mr.  Barron Hilton has  the sole voting  power
    with  respect to, and is deemed to be the beneficial owner of, the 6,000,000
    shares. The Trust will continue until the later of Mr. Barron Hilton's death
    or May 8, 2009. By virtue of the foregoing and the other shares beneficially
    owned by Mr.  Hilton, Mr. Hilton  may be deemed  to be in  "control" of  the
    Company  as such term is defined in the rules and regulations promulgated by
    the Commission.
 
(2) Messrs. Barron and Eric Hilton are two of the 11 directors of the Conrad  N.
    Hilton  Fund  (the  "Fund").  They  disclaim  beneficial  ownership  of  the
    4,124,684 shares owned by the Fund.
 
(3) The amount  of the Company's  Common Stock beneficially  owned by FMR  Corp.
    ("FMR") is reported on the basis of a Schedule 13G filed with the Commission
    under  the  1934 Act.  As reported  in such  Schedule 13G,  two wholly-owned
    subsidiaries of FMR beneficially own an aggregate of 3,226,203 shares of the
    Company's Common Stock and  members of the family  of Edward C. Johnson  3d,
    Chairman of FMR, may be deemed, under the Investment Company Act of 1940, as
    amended, to form a controlling group with respect to FMR.
 
(4)  The amount of the Company's Common Stock beneficially owned by Southeastern
    Asset Management,  Inc.  ("Southeastern") is  reported  on the  basis  of  a
    Schedule  13G filed with the Commission under the 1934 Act. Southeastern has
    advised the Company that it has acquired the shares of the Company's  Common
    Stock for investment.
 
(5)  Includes  options to  acquire 82,500,  26,250, 9,750  and 28,500  shares of
    Common Stock, exercisable within the next 60 days, held by Messrs. Avansino,
    Huckestein, Celey and Eric Hilton, respectively.
 
(6) Of the 469,540 shares reflected in the above table, 259,568 shares are owned
    by the Arie  and Ida  Crown Memorial  (of which  Mr. Crown  is a  director);
    59,972 shares are owned by The Crown Fund, a partnership (of which Mr. Crown
    is  a  partner);  and 150,000  shares  are  owned by  Pines  Trailer Limited
    Partnership (the partners of which are a corporation, of which Mr. Crown  is
    a  director, officer and stockholder, and  a partnership, of which Mr. Crown
    is a  partner). Mr.  Crown  disclaims beneficial  ownership of  the  469,540
    shares  reflected in the above  table, except to the  extent of his indirect
    beneficial ownership therein.
 
(7) Includes 170,950  shares issuable  upon exercise of  employee stock  options
    granted  to Named Officers and/or executive officers, exercisable within the
    next 60 days, but excludes the shares owned by the Fund (see note 2 above).
 
                                       3
<PAGE>
                             ELECTION OF DIRECTORS
 
    The By-laws of the Company provide  for the election of eleven directors  to
constitute  the Board and, under the terms of the Company's Restated Certificate
of Incorporation and By-laws, as amended, the Board has been divided into  three
classes  of directors, each of which is elected  to serve a term of three years.
With respect to the directors to be elected at the Company's 1996 annual meeting
for the term expiring  in 1999, the Company's  By-laws provide that  nominations
for  directors shall be made by the Board of Directors (based on recommendations
made by the Nominating Committee) at a  Board meeting, or by written consent  in
lieu  of a meeting, not  less than 30 days  prior to the date  of the meeting at
which directors are scheduled to be elected and that each nominee shall, at  the
request  of  the  Company,  provide the  Company  with  certain  information for
inclusion in the Company's proxy statement for such meeting. The By-laws further
provide  that  notice  of  proposed  stockholder  nominations  for  election  of
directors must be given to the Nominating Committee of the Company not less than
60  days prior to the meeting at which  directors are to be elected and requires
that such notice must contain  certain information about each proposed  nominee,
including  age,  business  and residence  addresses,  principal  occupation, the
number of shares  of capital stock  of the Company  beneficially owned and  such
other  information as  would be  required to  be included  in a  proxy statement
soliciting proxies for the election of such proposed nominee. Provision is  also
made  for substitution of  nominees by the  Board of Directors  or the proposing
stockholder, as the  case may  be, in  the event  that a  designated nominee  is
unable or unwilling to stand for election at the meeting. If the Chairman of the
meeting  of stockholders determines that a nomination was not made in accordance
with the foregoing procedures, such nomination shall be void.
 
    Gregory R. Dillon is retiring as  a Director and therefore not standing  for
re-election.  All of the nominees have  previously been elected by the Company's
stockholders, except Stephen F. Bollenbach,  who is filling the vacancy  created
by Mr. Dillon's retirement.
 
    The Board of Directors has nominated, and it is the intention of the persons
named in the enclosed proxy to vote for the election of, the four nominees named
below,  each of whom has consented to serve  as a director if elected. The terms
of the remaining directors expire as indicated in the following table.
 
                                       4
<PAGE>
    The information set  forth below is  submitted with respect  to the  persons
nominated  for  election  to  the  Board  and  the  remaining  directors. Unless
otherwise indicated in  the table or  a footnote thereto,  each such person  has
engaged  in his or  her principal occupation  since at least  January 1991. Only
directorships of  issuers with  a  class of  securities registered  pursuant  to
Section  12 of  the 1934  Act or  subject to  the requirements  of Section 15(d)
thereof and directorships  of issuers registered  as investment companies  under
the Investment Company Act of 1940 are listed in the table below.
 
<TABLE>
<CAPTION>
                                                          TERM TO
                                                          EXPIRE      YEAR
                                                            AT       SERVICE
                                                          ANNUAL    COMMENCED
            NAME, PRINCIPAL OCCUPATION                    MEETING    OR WILL
             AND OTHER DIRECTORSHIPS                AGE     IN      COMMENCE
- --------------------------------------------------  ---   -------   ---------
<S>                                                 <C>   <C>       <C>
NOMINEES:
 
STEPHEN F. BOLLENBACH                               53     1999       1996
  Chief Financial Officer, The Trump Organization,
  until March 1992, Chief Financial Officer,
  Marriott Corporation, until October 1993,
  President and Chief Executive Officer, Host
  Marriott Corporation, until April 1995, Senior
  Executive Vice President and Chief Financial
  Officer, The Walt Disney Co., until February
  1996 and, thereafter, President and Chief
  Executive Officer, Hilton Hotels Corporation. He
  is a director of America West Airlines, Inc.
 
DIETER H. HUCKESTEIN                                52     1999       1995
  Senior Vice President-Hawaiian Region, Hilton
  Hotels Corporation, until May 1991, Senior Vice
  President-Hawaii/California/Arizona Region,
  Hilton Hotels Corporation, until May 1994 and,
  thereafter, Executive Vice President, Hilton
  Hotels Corporation and President-Hotel
  Operations.
 
DONALD R. KNAB                                      73     1999       1989
  Chairman and Chief Executive Officer, BPT
  Properties, L.P., a commercial real estate
  development company, until January 1992 and,
  until December 1992, Senior Consultant thereto
  and, since January 1988, President, Donald R.
  Knab Associates, Inc., an investment advisory
  firm, and, since October 1994, Vice Chairman,
  Deansbank Investments, Inc.-property
  investments.
 
BENJAMIN V. LAMBERT                                 57     1999       1976
  Chairman and Chief Executive Officer, Eastdil
  Realty Co. L.L.C., real estate investment
  bankers.
</TABLE>
 
                                       5
<PAGE>
 
<TABLE>
<CAPTION>
                                                          TERM TO
                                                          EXPIRE      YEAR
                                                            AT       SERVICE
                                                          ANNUAL    COMMENCED
            NAME, PRINCIPAL OCCUPATION                    MEETING    OR WILL
             AND OTHER DIRECTORSHIPS                AGE     IN      COMMENCE
- --------------------------------------------------  ---   -------   ---------
 
<S>                                                 <C>   <C>       <C>
PRESENT DIRECTORS:
 
RAYMOND C. AVANSINO, JR.                            52     1998       1986
  Partner, Avansino, Melarkey, Knobel & McMullen,
  attorneys-at-law, until February 1993, President
  and Chief Operating Officer, Hilton Hotels
  Corporation until 1996 and, thereafter,
  Consultant to the President and Chief Executive
  Officer, Hilton Hotels Corporation. He is
  Chairman of the Board of the E.L. Wiegand
  Foundation, a private charitable trust.
 
A. STEVEN CROWN                                     44     1998       1992
  General Partner, Henry Crown and Company, a
  holding company which includes diversified
  manufacturing operations, marine operations and
  real estate ventures.
 
BARRON HILTON                                       68     1997       1965
  Chairman of the Board, President and Chief
  Executive Officer, Hilton Hotels Corporation,
  until February 1993, Chairman of the Board and
  Chief Executive Officer, Hilton Hotels
  Corporation until February 1996 and, thereafter,
  Chairman of the Board, Hilton Hotels
  Corporation.
 
ERIC M. HILTON                                      62     1998       1989
  Senior Vice President-Real Estate Development,
  International, Hilton Hotels Corporation, until
  May 1992, Executive Vice President-International
  Operations, Hilton Hotels Corporation from May
  1992 until May 1993 and, since May 1993, Vice
  Chairman of the Board, Hilton Hotels
  Corporation.
 
ROBERT L. JOHNSON                                   49     1997       1994
  Chairman and Chief Executive Officer of Black
  Entertainment Television, a cable programming
  service, and Chairman, President and Chief
  Executive Officer of BET Holdings, Inc., a
  diversified media holding company, since August
  1991, and Chairman and Chief Executive Officer
  of District Cablevision, cable operator in the
  District of Columbia.
</TABLE>
 
                                       6
<PAGE>
 
<TABLE>
<CAPTION>
                                                          TERM TO
                                                          EXPIRE      YEAR
                                                            AT       SERVICE
                                                          ANNUAL    COMMENCED
            NAME, PRINCIPAL OCCUPATION                    MEETING    OR WILL
             AND OTHER DIRECTORSHIPS                AGE     IN      COMMENCE
- --------------------------------------------------  ---   -------   ---------
 
<S>                                                 <C>   <C>       <C>
DONNA F. TUTTLE                                     48     1998       1992
  Chairman and Chief Executive Officer, Ayer
  Tuttle, the western division of NW Ayer
  Incorporated, an international advertising firm
  from 1989 to 1992 and from 1989 to 1995,
  President, Donna F. Tuttle, Inc., a travel and
  tourism consulting and public relations firm,
  and, since 1992, President, Korn Tuttle Capital
  Group, a financial consulting and investments
  firm, and a director of Phoenix Duff & Phelps,
  Inc., a financial services firm.
 
SAM D. YOUNG, JR.                                   66     1997       1975
  Chairman, Trans West Enterprises, Inc., an
  investment company, and director, Texas Commerce
  Bank-El Paso.
</TABLE>
 
INFORMATION CONCERNING THE BOARD OF DIRECTORS AND CERTAIN COMMITTEES THEREOF
 
    Among  the  committees  created  by  the Board  of  Directors  are  an Audit
Committee, a Personnel  and Compensation Committee  and a Nominating  Committee.
Presently,  the members of  the Audit Committee  are A. Steven  Crown, Robert L.
Johnson, Donald R. Knab (Chair), Benjamin V. Lambert, Donna F. Tuttle and Sam D.
Young, Jr.;  the members  of the  Personnel and  Compensation Committee  are  A.
Steven  Crown, Robert L.  Johnson, Donald R. Knab,  Benjamin V. Lambert (Chair),
Donna F.  Tuttle and  Sam  D. Young,  Jr.; and  the  members of  the  Nominating
Committee  are Raymond C. Avansino, Jr., Barron Hilton, Donald R. Knab, Benjamin
V. Lambert, and Donna F. Tuttle (Chair).
 
    The functions of the Audit  Committee include reviewing the independence  of
the  independent auditors, recommending to the Board of Directors the engagement
and discharge of independent auditors,  reviewing with the independent  auditors
the  plan  and  results of  auditing  engagements, approving  or  ratifying each
professional service  provided by  independent auditors  which is  estimated  by
management  to cost more than 10% of  the previous year's audit fee, considering
the range of audit  and nonaudit fees,  reviewing the scope  and results of  the
Company's  procedures  for  internal  auditing  and  the  adequacy  of  internal
accounting controls and directing and supervising special investigations.
 
    The Personnel and Compensation Committee reviews and establishes the general
employment and compensation practices and  policies of the Company and  approves
procedures  for the administration thereof, including  such matters as the total
salary and fringe benefit  programs. However, the  Stock Option Committees,  the
memberships  of which  are identical to  that of the  Personnel and Compensation
Committee, administer the  Company's 1990  Stock Option  and Stock  Appreciation
Rights  Plan, the 1996 Stock  Incentive Plan and the  1996 Chief Executive Stock
Incentive Plan and the Committees of the 1990 Plan and the 1996 Plans  recommend
to  the Board of Directors the granting of options and stock appreciation rights
under the respective Plans (see "Executive Compensation" on page 9).
 
                                       7
<PAGE>
    The functions of the Nominating  Committee include recommending nominees  to
the Board of Directors to fill vacancies on the Board, reviewing on a continuing
basis,  and at  least once  a year,  the structure  of the  Board to  assure its
continuity and to assure that the  proper skills and experience are  represented
on   the  Board,  and  reviewing  any   potential  conflicts  of  Board  members
individually whenever  a  prospective  Board  member  is  being  considered  for
election to the Board. See "Election of Directors" for procedures to be followed
by  stockholders in submitting  recommendations to the  Nominating Committee for
nominees to the Board of Directors.
 
    The  Board  of  Directors,  Audit  Committee,  Personnel  and   Compensation
Committee  and Nominating  Committee held  a total of  ten, three,  five and one
meetings during 1995, respectively. Each director attended more than 75% of  the
aggregate  number of  meetings of  the Board  and the  Committees on  which each
director served.
 
    Each director who  is not also  an officer  was paid an  annual retainer  of
$25,000.  In addition, each director received $900 for each meeting of the Board
of Directors attended and $750 (except the Chair of a Committee received $1,000)
for each meeting  of a  Committee attended.  Such directors  also receive,  with
certain  exceptions, complimentary rooms  and 25% discount  on food and beverage
when traveling on non-business travel to Company owned or managed properties.
 
    The Company also maintains an  unfunded Directors' Retirement Benefit  Plan,
which  provides retirement benefits to nonemployee  directors of the Company who
retire at or after age  65 with ten years of  service as a director. The  annual
retirement  benefit is  equal to 100%  of the director's  highest average annual
fees during any period of 36 consecutive months, and is payable for ten years or
until the  retired  director's death,  whichever  occurs first.  The  plan  also
provides a surviving spouse's benefit equal to one-half of the benefit otherwise
payable to the director.
 
CERTAIN RELATIONSHIPS AND INTERESTS IN CERTAIN TRANSACTIONS
 
    Except  as disclosed in the column  entitled "Name, Principal Occupation and
Other Directorships" in  the table above,  none of the  nominees' or  directors'
principal   occupations  have  been  as  an  employee  of  the  Company  or  its
subsidiaries and  affiliates. Barron  Hilton and  Eric M.  Hilton are  brothers.
Except  for such  family relationship,  none of  the nominees  and directors are
related to executive officers of the Company.
 
    The Company or its subsidiaries has had since January 1, 1995, or  presently
contemplates  having, the transactions  described below (in  addition to certain
other transactions described elsewhere herein),  with nominees and directors  or
with  firms, corporations or  entities in which such  nominees and directors are
affiliated. The Company uses, in the  ordinary course of business, products  and
services  of organizations in  which Barron Hilton has  an interest. The amounts
involved have  in no  case been  material in  relation to  the business  of  the
Company, of any such organizations, or Mr. Hilton.
 
    Air  Finance, a  company controlled  by Barron  Hilton, owns  a jet aircraft
which it charters.  The Company pays  $1,500 per flight  hour and, during  1995,
payments  aggregated $264,000.  Additionally, Air Finance  utilized the aircraft
support services of the Company, principally pilots, fuel, and other operational
support services for its aircraft. In  1995, Air Finance reimbursed the  Company
$141,516, for these services. Management believes that these arrangements are at
least as favorable to the Company as those obtainable from unaffiliated parties.
 
    Also  during 1995, Barron  Hilton reimbursed the  Company $388,238 for costs
incurred in connection with the Earthwinds Hilton project pursuant to a  written
agreement.  The  Company incurred  no expense  in 1995  in connection  with this
project. The  Earthwinds  Hilton project  was  a manned  helium  balloon  system
intended  to circumnavigate  the earth  non-stop. The  project was  abandoned in
early 1995.
 
                                       8
<PAGE>
    Further, the Company's casinos in Las Vegas and Reno, Nevada, regularly send
and pay for their  guests to visit certain  conference facilities in  Yerington,
Nevada,  which are owned by  Barron Hilton. In this  regard, in 1995, Mr. Hilton
received payments approximating $67,000.
 
                             EXECUTIVE COMPENSATION
 
    There is  shown  below  information  concerning  the  annual  and  long-term
compensation  for services in all capacities to the Company for the fiscal years
ended December 31, 1995, 1994,  and 1993 of the  Named Officers at December  31,
1995.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                               LONG TERM
                                                                              COMPENSATION
                                                                              ------------
                                                      ANNUAL COMPENSATION        STOCK
                                                    ------------------------    OPTIONS         ALL OTHER
NAME AND PRINCIPAL POSITION                         YEAR   SALARY   BONUS(3)  (SHARES)(4)    COMPENSATION(5)
- --------------------------------------------------  ----  --------  --------  ------------   ---------------
<S>                                                 <C>   <C>       <C>       <C>            <C>
Barron Hilton (1).................................  1995  $650,000  $350,000     --              $3,000
Chairman and Chief Executive Officer                1994   650,000   350,000     --               3,000
                                                    1993   665,128   340,000     --               4,717
Raymond C. Avansino, Jr. (2)......................  1995   595,833   350,000     --               3,000
President and Chief Operating Officer               1994   567,477   375,000     90,000           3,000
                                                    1993   427,669   350,000     50,000          --
Dieter H. Huckestein..............................  1995   336,917   250,000     --               3,000
Executive Vice President, Hilton Hotels             1994   278,167   165,000     25,000           3,000
Corporation, and President-Hotel                    1993   179,583    86,000     --               4,717
Operations
F. M. Celey, Jr...................................  1995   336,917   300,000     --               3,000
Executive Vice President, Hilton Hotels             1994   246,380   140,000     25,000           3,000
Corporation, and President-Gaming                   1993   183,573   100,000     --               3,899
Operations
Eric M. Hilton....................................  1995   279,900   185,000     --               3,000
Vice Chairman                                       1994   268,750   175,000     12,000           3,000
                                                    1993   250,250   175,000     --               4,717
</TABLE>
 
- ------------
(1) Effective  February 2, 1996, Mr. Hilton resigned as Chief Executive Officer.
    Effective the same  date, Stephen  F. Bollenbach was  elected President  and
    Chief Executive Officer.
 
(2) Effective  January 30,  1996, Mr. Avansino  resigned as  President and Chief
    Operating Officer, and continues to be employed by the Company as Consultant
    to the President and Chief Executive Officer.
 
(3) The Personnel  and  Compensation  Committee approved  the  payment  of  such
    bonuses.  Of such bonus amounts,  $325,000, $300,000, $152,100, $152,100 and
    $126,360 were accrued  by the  Company in  1995 for  Messrs. Barron  Hilton,
    Avansino,  Huckestein, Celey and Eric  Hilton, respectively, pursuant to the
    Company's Incentive Compensation  Plan; the  remainder of  such bonuses  was
    paid  pursuant to  the Personnel and  Compensation Committee's discretionary
    authority (see the Personnel and Compensation Committee Report on  Executive
    Compensation on page 11).
 
                                       9
<PAGE>
(4)  Although the Company's  1990 Stock Option  and 1996 Plans  permit grants of
    stock appreciation rights (SARs), no grants of SARs have been made.
 
(5) Represents amounts contributed or accrued for fiscal 1995, 1994 and 1993 for
    the Named  Officers  under the  Company's  Investment Plan,  which  provides
    benefits  to eligible employees,  including the Named  Officers. Each dollar
    contributed by an eligible employee through payroll deductions, up to 4%  of
    such  employee's  annual earnings,  is  matched by  a  Company contribution,
    subject to certain government limitations.
 
OPTION GRANTS
 
    There were no option grants in fiscal 1995 to the Named Officers.
 
OPTION EXERCISES AND FISCAL YEAR-END VALUES
 
    Shown below is  information with respect  to the exercised  options and  the
unexercised  options to  purchase the Company's  Common Stock  granted under the
Company's 1984 and 1990 Stock Option and Stock Appreciation Rights Plans to  the
Named Officers and held by them at December 31, 1995.
 
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTION/SAR VALUES
<TABLE>
<CAPTION>
                                                       NUMBER OF
                                                    SHARES ACQUIRED    VALUE                                    VALUE OF
                                                      ON EXERCISE     REALIZED                                 UNEXERCISED
                                                    ---------------   --------                                 IN-THE-MONEY
                                                                                          NUMBER OF            OPTIONS  AT
                                                                                   UNEXERCISED OPTIONS AT       DECEMBER
                                                                                      DECEMBER 31, 1995        29, 1995(1)
                                                                                 ---------------------------   -----------
                       NAME                                                      EXERCISABLE   UNEXERCISABLE   EXERCISABLE
- --------------------------------------------------                               -----------   -------------   -----------
<S>                                                 <C>               <C>        <C>           <C>             <C>
Barron Hilton.....................................      --               --         --            --              --
Raymond C. Avansino, Jr...........................      --               --        47,500         92,500        $337,500
Dieter H. Huckestein..............................      --               --        13,750         25,000         326,719
F. M. Celey, Jr...................................       2,126        $ 66,489     10,250         18,750         125,750
Eric M. Hilton....................................      --               --        22,814         12,000         590,250
 
<CAPTION>
 
                       NAME                         UNEXERCISABLE
- --------------------------------------------------  -------------
<S>                                                 <C>
Barron Hilton.....................................      --
Raymond C. Avansino, Jr...........................    $337,500
Dieter H. Huckestein..............................     218,531
F. M. Celey, Jr...................................         -0-
Eric M. Hilton....................................         -0-
</TABLE>
 
- ------------
(1) Based on the fair market value of $61.06, which represents the mean  between
    the highest and lowest prices at which the Company's Common Stock was traded
    on that date on the New York Stock Exchange.
 
    NOTWITHSTANDING  ANYTHING TO THE CONTRARY SET  FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE 1934  ACT,
THAT  MIGHT INCORPORATE FUTURE FILINGS, INCLUDING THIS PROXY STATEMENT, IN WHOLE
OR IN  PART,  THE  FOLLOWING  PERSONNEL AND  COMPENSATION  COMMITTEE  REPORT  ON
EXECUTIVE  COMPENSATION AND THE STOCKHOLDER RETURN  PERFORMANCE GRAPH ON PAGE 15
SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH FILINGS.
 
                                       10
<PAGE>
                  PERSONNEL AND COMPENSATION COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION
 
EXECUTIVE COMPENSATION PROGRAMS
 
    The Company's Personnel and Compensation Committee (the "Committee") and the
Stock Option Committee establish and monitor policies and procedures and approve
actions associated with the compensation and stock option programs affecting the
Named Officers and other senior officers of the Company (the "Executive Group").
 
    The Company's executive compensation program is designed to closely link the
compensation received by  participants to the  achievement of specific  earnings
goals  for the Company and  its business units, to  appreciation in the price of
the Company's Common  Stock, and  in certain  instances, to  the achievement  of
individual  goals.  Through  this  direct  link  between  pay  and  Company  and
individual performance, it is the intent of the program to focus participants on
factors  that  drive  the  Company's  financial  success  and  the  creation  of
incremental stockholder value.
 
    The  key components of the  Company's executive compensation program include
annual compensation consisting of base salaries and annual performance  bonuses,
and long-term incentive compensation consisting exclusively of stock options. It
is  the Committee's policy to  target total compensation (i.e.,  the sum of base
salary, annual performance bonus,  stock option grants  and other benefits)  for
the  Executive  Group  approximately  at  the  median  (50th  percentile)  of  a
"competitive market"  consisting  of a  combination  of large,  publicly  traded
hotel/gaming  companies  (publicly held  companies  that primarily  operate land
based casinos)  and a  randomly selected  sample of  FORTUNE 500  Service  firms
comparable in size to the Company. To the extent possible, the same hotel/gaming
companies  used  to competitively  assess  the Company's  executive compensation
levels are  used  to  compare  the Company's  stock  performance  in  the  Total
Stockholder Return Performance Graph.
 
    Actual  total compensation  paid to  the Executive Group  as a  whole and to
individual executives within the Executive Group may exceed or fall below median
competitive levels both annually  and over time based  on a variety of  factors,
including  the Company's financial performance, the performance of the Company's
Common Stock, the  performance of  the executive's area  of responsibility,  the
Committee's assessment of an executive's individual performance, the executive's
experience  in his or her  role, and the executive's  length of service with the
Company. The Committee  believes that providing  a performance sensitive  target
total  compensation  opportunity  approximately  equal  to  the  median  of  the
"competitive market"  is  required  to  attract,  motivate  and  retain  quality
management talent.
 
    The  Committee  does not  use  competitive financial  and  stockholder value
performance comparisons to determine the compensation of the Company's Executive
Group, due primarily to the limited number of other publicly traded firms with a
mix of business (i.e., hotels  and gaming) similar to  the Company. Also, it  is
the  Committee's opinion  that because  the Company's  financial performance and
stockholder value  are influenced  to a  meaningful degree  by a  unique set  of
external  factors (i.e., gaming regulations and global economic conditions which
influence travel  trends),  comparing the  Company's  financial or  stock  price
performance across different industries can be misleading.
 
                                       11
<PAGE>
    In  establishing target total  compensation levels for  the Executive Group,
the Company periodically reviews data on market compensation practices  prepared
by  outside, independent compensation consultants.  It is the Committee's belief
that the  actual 1995  total compensation  provided to  the Company's  Executive
Group is consistent with the Committee's policy of providing target total pay at
median  market  levels with  meaningful upside  and  downside leverage  based on
performance.
 
BASE SALARY
 
    During fiscal 1995, the  Named Officers, excluding  Mr. Barron Hilton  whose
salary was not adjusted, received salary increases averaging approximately 5.3%.
Of these increases, Messrs. Huckestein, Celey and Eric Hilton received increases
of 4%, which was consistent with the Committee's understanding of what currently
constituted  a  median market  salary adjustment  for management  positions. Mr.
Avansino received a  salary increase of  slightly over 9%,  which reflected  the
highly competitive market in the gaming industry.
 
ANNUAL BONUS PLAN
 
    Each  participant in the Company's executive annual bonus plan is assigned a
maximum formula  based  award  opportunity  expressed as  a  percentage  of  the
participant's  base salary. The maximum formula  based award opportunity for the
participants in the program ranges from 20% to 50% of base salary, depending  on
the  participant's  role.  A  target  formula  based  award  opportunity  is not
established.
 
    The amount of the formula based award earned under the program depends  upon
the  Company's level of achievement relative  to an objective established by the
Committee for the  Company's earnings per  share (EPS). In  addition to  formula
based   awards,  the  Company  may  pay  discretionary  awards  based  upon  the
Committee's judgment  regarding  other  performance  indicators,  including  the
Company's  EPS performance compared to the  maximum formula based objective, the
Company's and business unit's earnings before interest and taxes (EBIT),  market
share  growth,  achievement  of  cost  containment  goals,  Company  stock price
performance, and individual performance  relative to each participant's  primary
area of responsibility.
 
    During  fiscal 1995,  the Company  significantly exceeded  the EPS objective
established by the Committee for the formula based award under the annual  bonus
plan, triggering a maximum formula based payout. In addition, the Committee paid
discretionary awards to recognize that EPS performance meaningfully exceeded the
maximum   formula  based   objective  and   to  recognize   superior  individual
contributions made during the year.
 
LONG TERM INCENTIVE PROGRAM
 
    The Company's long term incentive  program consists exclusively of  periodic
grants of stock options at the discretion of the Stock Option Committee, with an
exercise  price equal to the fair market  value of the Company's Common Stock on
the date  of grant.  To encourage  retention, the  ability to  exercise  options
granted  under the program is subject  to vesting restrictions determined by the
Committee. Decisions made  by the  Committee regarding  the timing  and size  of
option grants take into account Company and individual performance, "competitive
market"  practices,  and the  size of  option  grants made  in prior  years. The
Committee does not consider current option holdings when granting options.
 
    At the 1995 annual meeting, the Company's stockholders approved an amendment
to the  Company's 1990  Stock Option  and Stock  Appreciation Rights  Plan  that
limits  the maximum number of options that may be granted to any employee during
any one  fiscal year  to 150,000.  The approval  of this  amendment assured  the
continued  deductibility to the Company under  existing law of compensation from
the exercise of stock options granted under the plan.
 
                                       12
<PAGE>
    During 1995, no stock options were granted  to any of the Named Officers  or
to other Executive Officers of the Company.
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
    In  making  decisions concerning  the  compensation of  the  Company's Chief
Executive  Officer  (Barron  Hilton),  the  Committee  takes  into  account  the
financial  and strategic performance of the Company  as well as data provided by
outside, independent compensation consultants concerning the total  compensation
paid  to  Chief  Executive  Officers  of  large,  publicly  traded  hotel/gaming
companies and FORTUNE 500 SERVICE firms comparable in size to the Company.
 
    After considering Mr. Hilton's request, at the January 1996 meeting, not  to
increase  his salary,  the Committee made  no adjustment to  Mr. Hilton's salary
during 1995. However,  on March 13,  1996, in recognition  of relinquishing  his
title  as Chief  Executive Officer upon  hiring Mr. Bollenbach  as the Company's
Chief Executive Officer, the Personnel and Compensation Committee recommended to
the Board of Directors a reduction in Mr. Hilton's salary by $50,000 to $600,000
per year and his removal as a participant in the Company's bonus plan. On  March
14, 1996, the Board of Directors approved such recommendations.
 
    At  its January 1996 meeting, the Committee approved a bonus of $350,000 for
Mr. Hilton for 1995  performance, which is  identical to the  bonus paid to  Mr.
Hilton for performance during 1994. Of the amount approved for 1995 performance,
$325,000  represents the formula based portion of the Company's executive annual
bonus plan which generates a bonus for the Chief Executive Officer equal to  50%
of  base salary if the Company meets or exceeds the EPS objective established by
the Committee for  the year.  The remaining $25,000  represents a  discretionary
award  made by the Committee  in recognition of the  fact that the Company's EPS
for 1995 significantly exceeded the objective established by the Committee.
 
    Like the Company's other executives, Mr. Hilton is eligible to receive stock
options under the Company's stock option program. However, up to this time,  Mr.
Hilton  has advised  the Committee  that he  does not  desire to  be granted any
options.
 
COMPENSATION PACKAGE OF NEW CHIEF EXECUTIVE OFFICER
 
    In February 1996, the Company hired  Stephen F. Bollenbach as President  and
Chief  Executive Officer and entered into  a five-year employment agreement with
Mr.  Bollenbach.  Among  the  key  provisions  of  Mr.  Bollenbach's  employment
agreement,  he shall be entitled to a minimum annual base salary of $540,000 and
be eligible for a target annual bonus  opportunity of up to 100% of base  salary
(subject  to a minimum annual guaranteed bonus for 1996 equal to $1,000,000 less
the amount  of salary  earned  during 1996).  In  addition, Mr.  Bollenbach  was
granted  1,500,000 stock  options, subject to  stockholder approval  of the 1996
Chief Executive Stock Incentive Plan  at the Company's 1996 annual  stockholders
meeting.  The options  carry a  five-year maximum  term, have  an exercise price
equal to the  fair market value  of the Company's  Common Stock on  the date  of
grant,  and vest  in four equal  annual installments beginning  January 1, 1997,
subject to acceleration  for a change  of control or  qualified transaction  (as
each  are defined  in the  employment agreement).  Also, in  the event  that Mr.
Bollenbach's employment with  the Company is  terminated by the  Company at  any
time  without cause or Mr. Bollenbach voluntarily terminates employment with the
Company three years or more after  his initial employment, he shall be  entitled
to  a  minimum  payment  ("substitute  payment")  of  $20,000,000  (or,  if  his
employment terminates due to death  or disability, $10,000,000) less the  amount
of  any gain  received or receivable  from the 1,500,000  options, including any
appreciation in the price of shares  acquired by Mr. Bollenbach by the  exercise
of  his options. If Mr. Bollenbach  receives the substitute payment, his options
will cease to be exercisable five  trading days thereafter. The option grant  to
 
                                       13
<PAGE>
Mr. Bollenbach will terminate if stockholder approval of the CEO Stock Incentive
Plan (as defined below) is not obtained at the 1996 annual stockholders meeting.
Unless  the Company  elects to  implement a  similar stock  option award without
obtaining such  approval, Mr.  Bollenbach's employment  with the  Company  would
terminate  and  the  Company would  be  obligated  to pay  him  $10,000,000. The
agreement provides that  the Company will  lend, and the  Company has lent,  Mr.
Bollenbach  $5,000,000. The loan is interest bearing  and must be repaid in full
at the  earlier of  January 1,  2000  or upon  Mr. Bollenbach's  termination  of
employment  from the Company. The loan is on a full recourse basis and also will
be secured by any net shares of  the Company acquired by Mr. Bollenbach  through
the exercise of his options and, if applicable, his "substitute payment."
 
    The agreement entered into with Mr. Bollenbach was the result of arms length
negotiations  between  the Company  and Mr.  Bollenbach.  It is  the Committee's
opinion that  the  compensation  provisions  contained  in  the  agreement  were
necessary to secure Mr. Bollenbach's employment and are in the best interests of
the Company and its stockholders.
 
COMMITTEE POLICY REGARDING COMPLIANCE WITH SECTION 162(M) OF THE INTERNAL
REVENUE CODE
 
    The  1993 Omnibus  Budget Reconciliation Act  ("OBRA") became  law in August
1993. Under the law, Federal income tax deductions of publicly traded  companies
may  be limited to the extent  total compensation (including base salary, annual
bonus,  restricted  stock  awards,  stock  option  exercises,  and  nonqualified
benefits)  for certain  executive officers exceeds  $1,000,000 in  any one year.
Under OBRA, the  deduction limit  does not apply  to payments  which qualify  as
"performance  based." To  qualify as "performance  based," compensation payments
must be  made  from a  plan  that is  administered  by a  committee  of  outside
directors  and be based  on achieving objective  performance goals. In addition,
the  material  terms  of  the  plan  must  be  disclosed  to  and  approved   by
stockholders,  and the  committee must certify  that the  performance goals were
achieved before payments can be awarded.
 
    The Committee  intends  to design  the  Company's compensation  programs  to
conform  with the  OBRA legislation  and related  regulations so  that the total
compensation paid to any  employee will not exceed  $1,000,000 in any one  year,
except  for  compensation  payments in  excess  of $1,000,000  which  qualify as
"performance based" or which are exempt for other reasons. However, the  Company
may  pay compensation which is not  deductible in limited circumstances if sound
management of the Company so requires.
 
    In order  to  qualify the  1996  Stock Incentive  Plan  and the  1996  Chief
Executive  Stock  Incentive Plan,  including the  stock  options granted  to Mr.
Bollenbach, as  "performance based,"  the  Company is  recommending  stockholder
approval  thereof. Further, both Plans have  the individual annual maximum grant
limitation as  required  to  qualify  the  Plans  as  "performance  based"  (see
"Proposed  1996 Stock  Incentive Plan and  1996 Chief  Executive Stock Incentive
Plan" below).
 
    The foregoing  report  has  been approved  by  all  of the  members  of  the
Committee:
 
                           Benjamin V. Lambert, Chair
                                A. Steven Crown
                               Robert L. Johnson
                                 Donald R. Knab
                                Donna F. Tuttle
                               Sam D. Young, Jr.
 
                                       14
<PAGE>
                      STOCKHOLDER RETURN PERFORMANCE GRAPH
 
    Set  forth below is a  line graph comparing the  yearly percentage change in
the cumulative total stockholder  return on the  Company's Common Stock  against
the  cumulative  total  return  of  the  S&P  Composite-500  Stock  Index  and a
hotel/gaming peer group for the five fiscal years ending December 31, 1995.
 
                Comparison of Five Year Cumulative Total Return
      Among Hilton Hotels Corporation, S&P 500 and Hotel/Gaming Peer Group
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
           HILTON HOTELS CORPORATION   S&P 500 INDEX   PEER GROUP (WEIGHTED AVERAGE)
<S>        <C>                        <C>              <C>
Dec-90                           100              100                            100
Dec-91                           112              130                            133
Dec-92                           123              140                            191
Dec-93                           176              154                            279
Dec-94                           201              156                            258
Dec-95                           185              215                            284
</TABLE>
 
Assumes $100 invested on December 31, 1990 in the Common Stock of Hilton Hotels
Corporation, the S&P 500 Index, and Peer Companies. Total return assumes
reinvestment of dividends.
 
(1) The  Company-constructed hotel/gaming  peer group  is weighted  annually  by
    market  capitalization and consists of major publicly-traded companies, four
    in the gaming industry and three  in the hotel industry. The composition  of
    the   blended,  Company-constructed  hotel/gaming   peer  group  produces  a
    composite representative  of the  major publicly-traded  competitors of  the
    Company.  However, it must be recognized  that the number of publicly-traded
    companies  with  significant  hotel   operations  is  limited.  Hence,   the
    performance  of the hotel/gaming peer group is driven to a greater degree by
    gaming companies which, as a  group, outperformed the hotel industry  during
    the  period represented by  the graph. The  hotel/gaming peer group includes
    Bally  Entertainment  Corp.,  Circus  Circus  Enterprises,  Inc.,   Harrah's
    Entertainment,   Inc.  (formerly  Promus   Companies,  Inc.)  Host  Marriott
    Corporation, ITT Corporation, Marriott International, Inc., Mirage  Resorts,
    Inc.
 
(2)  While no companies were added to the hotel/gaming peer group, Caesars World
    was acquired  by  ITT  Corporation  in  December  1994  and,  therefore,  is
    eliminated  from  all  time  periods.  It  should  also  be  noted  that ITT
    Corporation spun off ITT Hartford and ITT Industries, and Promus  Companies,
    Inc.  spun  off  Promus  Hotel  Corp.  and  changed  its  name  to  Harrah's
    Entertainment, Inc.
 
                                       15
<PAGE>
                     PROPOSED 1996 STOCK INCENTIVE PLAN AND
                   1996 CHIEF EXECUTIVE STOCK INCENTIVE PLAN
 
GENERAL
 
    In  the opinion of the Board of  Directors, the Company and its stockholders
have benefited  substantially from  having certain  officers and  key  employees
acquire  shares of its Common  Stock pursuant to options  granted under the 1984
Plan and the 1990 Plan.  Such options and rights, in  the opinion of the  Board,
have  secured the  benefits of the  incentive resulting from  stock ownership by
such officers and key  employees who are largely  responsible for the  Company's
growth  and success. The 1984 Plan has  expired and no additional options can be
granted thereunder. As  of March 15,  1996, options have  been exercised or  are
outstanding  for 1,499,623 of the 1,500,000 shares of Common Stock (as adjusted)
reserved for issuance under the 1990 Plan. In view of the expiration of the 1984
Plan and the limited number of shares  available for grant under the 1990  Plan,
the Board of Directors adopted in January 1996, subject to stockholder approval,
the 1996 Stock Incentive Plan ("1996 Plan").
 
    The 1996 Plan authorizes the grant of options for 1,500,000 shares of Common
Stock  (subject to adjustment  as provided in  the Plan). The  Board believed it
advisable to make  available these shares  for the purpose  of granting  further
stock  options,  so  that shares  can  be  allotted to  officers  and  other key
employees who  have  been  or  are  optionees,  consistent  with  their  present
responsibilities,  and to other officers and key employees who assume or who, as
a result of promotions, will assume new and important responsibilities.
 
    In addition, the  Board of Directors  has adopted the  1996 Chief  Executive
Stock  Incentive  Plan (the  "CEO Plan"  and  together with  the 1996  Plan, the
"Plans"), subject to stockholders' approval  at the annual meeting,  authorizing
1,500,000  shares of Common Stock (subject to  adjustment as provided in the CEO
Plan), all of which may  be issued upon exercise of  the options granted to  Mr.
Bollenbach pursuant to the terms of his Employment Agreement. The Board believed
it  advisable to  make these shares  available and  to grant the  options to Mr.
Bollenbach to induce him to accept his position as President and Chief Executive
Officer of the Company. The options are intended to provide additional incentive
for Mr.  Bollenbach to  use his  best efforts  to maximize  the performance  and
success of the Company.
 
    The Board recommends that stockholders vote FOR approval and adoption of the
1996  Plan and the  CEO Plan. A  majority of the  shares of Common  Stock of the
Company voting at its annual meeting is required for such approval and adoption.
Proxies will  be  voted for  or  against  the 1996  Plan  and the  CEO  Plan  in
accordance  with specifications  marked thereon  and will  be voted  in favor of
approval and adoption if no specification is made.
 
SUMMARY OF PLANS
 
    The following summary is subject to the  full statement of the 1996 Plan,  a
copy  of which  is attached to  this Proxy Statement  as Exhibit A,  and the CEO
Plan, a copy of which is attached as Exhibit B.
 
    PURPOSE.  The  purpose of the  Company's 1996 Plan  and the CEO  Plan is  to
provide  additional  incentives  to  officers  and  key  employees  and  to  Mr.
Bollenbach, respectively,  through investment  in  the Company's  Common  Stock.
Under  the 1996 Plan, either incentive options or non-incentive options (with or
without stock appreciation rights in tandem therewith) are available for  grant.
Under the CEO Plan, only non-incentive options are made available for grant.
 
                                       16
<PAGE>
    ADMINISTRATION.   The Plans are administered by a Committee appointed by the
Board of  Directors from  those of  its members  not eligible  to receive  stock
options  and stock  appreciation rights  (the "Committee").  The Committee makes
recommendations to the Board of Directors as to the granting of stock options to
key employees  of  the  Company  and its  subsidiaries.  Subject  to  orders  or
resolutions  not inconsistent with the provisions of the Plans issued or adopted
from time to  time by the  Board of Directors,  the Committee has  the power  to
administer,  construe and interpret the Plans and to make rules to implement the
provisions thereof.
 
    ELIGIBILITY.  Full-time officers  and key employees of  the Company and  its
subsidiaries  (whether or not  directors) are eligible  to receive options under
the Plan. Only Mr. Bollenbach is eligible to receive options under the CEO Plan,
and all the options available under the  CEO Plan have been granted, subject  to
approval by the Company's stockholders at the 1996 annual meeting. Directors who
are  not salaried officers or key employees are ineligible to receive options or
stock appreciation rights under the Plan.
 
    SHARES SUBJECT TO THE PLAN.  A  maximum of 1,500,000 shares of Common  Stock
(subject to adjustment), par value $2.50 per share, are subject to each Plan. In
the  event  of  any  merger,  consolidation,  reorganization,  recapitalization,
split-up, stock  right  distribution, stock  dividend  (see "Change  in  Control
Provisions")  or other change in corporate structure or capitalization affecting
the Company's Common Stock, the number,  exercise price and kind of shares  that
are  subject to outstanding options will be  adjusted in such manner and to such
extent, if  any,  as the  Committee  or Board  of  Directors in  their  absolute
discretion  may deem appropriate  in the circumstances. If  an option expires or
terminates for any reason during the term of the Plans and prior to the exercise
thereof in full, the shares of Common Stock subject to, but not delivered under,
such option shall be available for options thereafter granted under such Plan.
 
    OPTION PRICE.  The purchase price of the stock subject to an option  granted
under  the Plans shall  be not less than  100% of the fair  market value of such
stock at the time the option is granted.
 
    TERM AND  EXERCISE OF  OPTIONS.   All options  granted under  the 1996  Plan
expire  ten years after the grant thereof,  except that such term may be reduced
with respect  to any  option and/or  stock appreciation  right in  the event  of
termination  of  employment, retirement  or death  of  an optionee.  All options
granted under  the 1996  Plan are  exercisable by  the holders  thereof in  such
installments as the Committee shall determine; provided, however, that no option
may  be exercised prior to six months from the date of grant thereof, regardless
of any other provision of the 1996  Plan. The options granted to Mr.  Bollenbach
under  the CEO Plan carry a five-year maximum term and vest in four equal annual
installments beginning January 1, 1997, subject to acceleration for a change  of
control or qualified transaction (as defined).
 
    Each  stock option agreement evidencing options  granted under the 1996 Plan
shall contain an  explicit reference as  to whether  any or all  of the  options
granted thereunder are intended to be incentive stock options.
 
    STOCK  APPRECIATION  RIGHTS.    Stock appreciation  rights  ("SARs")  may be
granted, in the  sole discretion of  the Committee, in  connection with  options
granted under the 1996 Plan. Each SAR relates to the same shares of Common Stock
covered  by  the  companion option  (or  such  lesser number  of  shares  as the
Committee may  determine)  and is  subject  to  the same  terms  and  conditions
contained  in the option except for  such additional limitations as are required
by the 1996 Plan or  as may be included by  the Committee in SARs granted.  Each
SAR  entitles an  optionee to surrender  to the Company  the unexercised related
option, or any portion thereof, and to receive in exchange cash or shares of the
Company's Common  Stock,  or  a  combination thereof,  as  the  Committee  shall
determine,  with a value equal to the fair  market value on the exercise date of
the Company's Common  Stock over  the option exercise  price for  the number  of
shares
 
                                       17
<PAGE>
covered by the option, or portion thereof, which is surrendered. Notwithstanding
any other provision of the 1996 Plan, no SAR may be exercised within a period of
six  months after  the date  of grant  of the  SAR. The  1996 Plan  requires the
Committee to impose a requirement that an optionee partially exercise an  option
concurrently  with the exercise of the related SAR. Each optionee is required to
pay to the Company any  amount the Company is  obligated to withhold for  income
taxes as a result of the exercise of a stock option or an SAR.
 
    NONTRANSFERABILITY  OF  STOCK  OPTIONS.   Neither  stock  options  nor stock
appreciation rights are transferable  otherwise than by will  or by the laws  of
descent  and  distribution, or  in  the case  of  a non-qualified  stock option,
pursuant to a  qualified domestic  relations order.  During the  lifetime of  an
optionee,  a stock option and/or stock appreciation right is exercisable only by
the optionee.
 
    DEATH, DISABILITY, RETIREMENT OR TERMINATION OF EMPLOYMENT.  If an  optionee
dies  while employed by the Company or  a subsidiary or a disabled optionee dies
within six months from the termination of employment, options may thereafter  be
exercised  only to the extent they were exercisable at the time of death and may
only be exercised within 12 months from the date of death, but in no event after
the date of expiration of the option.
 
    If, after one  year of continuous  employment, an optionee  ceases to be  an
employee  of  the  Company  or  a  subsidiary  due  to  disability,  options may
thereafter be exercised only to the extent they were exercisable at the time  of
such  cessation  of employment  and  only within  six  months from  the  date of
cessation of employment, but  in no event  after the date  of expiration of  the
option.
 
    If,  after one year  of continuous employment,  an optionee ceases  to be an
employee of  the  Company  or  a  subsidiary  due  to  retirement,  options  may
thereafter  be exercised only to the extent they were exercisable at the time of
such cessation  of  employment  and only  within  24  months from  the  date  of
cessation  of employment, but  in no event  after the date  of expiration of the
option.
 
    If, after  one year  of continuous  employment, an  optionee resigns  or  is
discharged,  options  may  thereafter  be exercised  (with  the  consent  of the
Company) only to the extent  they were exercisable at  the time of cessation  of
employment,  and  only  within  three  months  from  the  date  of  cessation of
employment, but in no event after the date of expiration of the option.
 
    Stock appreciation rights shall  terminate concurrently with termination  of
employment   for  any  reason  whatsoever,  unless  otherwise  approved  by  the
Committee.
 
    Under the  CEO  Plan,  if  Mr.  Bollenbach's  employment  with  the  Company
terminates  for any reason prior to the  fifth anniversary of the date of grant,
any stock option held  by Mr. Bollenbach,  to the extent  exercisable as of  the
date of such termination (including any portion that becomes exercisable because
of  such termination),  shall remain  exercisable until  the earlier  of (x) the
first anniversary of such  date of termination or  (y) the fifth anniversary  of
the date of grant.
 
    LEAVES  OF  ABSENCE.   Leaves  of  absence  for those  periods  and purposes
conforming to the personnel policies  of the Company and  as may be approved  by
the Committee, shall not be deemed terminations or interruptions of employment.
 
    CHANGE IN CONTROL PROVISIONS.
 
    (a)   In  the   event  of  any   recapitalization,  merger,  reorganization,
consolidation, split-up, stock dividend or stock right distribution, the number,
exercise price and kind of shares, etc. that are subject to outstanding  options
and stock appreciation rights will be adjusted (but without regard to fractions)
in a fair and equitable
 
                                       18
<PAGE>
manner  by the Board  of Directors of  the Company, whose  determination in each
case shall  be  conclusive and  binding  on the  Company  and the  optionee  and
optionee's  legal representatives. In  the event that provision  is not made, in
connection with any such merger,  reorganization, consolidation or other  change
in  corporate structure, for the continuation of the Plans and assumption of the
options and stock appreciation rights  theretofore granted (or the  substitution
of  substantially  identical  options  and  stock  appreciation  rights  of  the
surviving corporation  or successor  employer or  a parent  thereof), then  each
holder of an option and stock appreciation right shall be entitled, prior to the
effective  date  of  any such  transaction,  to  exercise the  option  and stock
appreciation right  for the  full number  of shares  covered thereby  which  the
holder  would otherwise have been entitled  to acquire during the remaining term
of such option and stock appreciation right.
 
    (b) The Plans provide that each outstanding option granted thereunder  shall
become  exercisable in full for the  aggregate number of shares covered thereby,
in the event:
 
        (i) of  (a) any  consolidation or  merger of  the Company  in which  the
    Company  is not  the surviving  corporation or  pursuant to  which shares of
    Common Stock would  be converted  into cash, securities  or other  property,
    other  than a merger or consolidation of the Company in which the holders of
    Common Stock immediately prior to the merger or consolidation have the  same
    proportionate  ownership of  Common Stock  of the  surviving or newly-formed
    corporation immediately after the merger  or consolidation and provision  is
    made   in  connection  with  any  such   merger  or  consolidation  for  the
    continuation of the  Plans and  assumption of  the stock  options and  stock
    appreciation  rights theretofore  granted (or  substitution of substantially
    identical options and stock appreciation rights of the successor corporation
    or a parent thereof),  or (b) any sale,  lease, exchange, or other  transfer
    (in  one  transaction  or  a  series of  related  transactions)  of  all, or
    substantially all, of the assets of the Company, or (c) the adoption of  any
    plan  or proposal for the liquidation or dissolution of the Company (each of
    the foregoing hereinafter referred to as a "Corporate Transaction"); or
 
        (ii) (a) any person (as such term  is defined in Sections 13(d) (3)  and
    14 (d) (2) of the 1934 Act), other than the Hilton Interests, corporation or
    other  entity shall purchase any Common  Stock of the Company (or securities
    convertible into the  Company's Common  Stock) for cash,  securities or  any
    other consideration pursuant to a tender offer or exchange offer, or (b) any
    person,  corporation  or other  entity (other  than (y)  the Company  or any
    benefit plan  sponsored by  the  Company or  (z)  any transferee  acting  as
    executor  or trustee by will or the  laws of descent and distribution) shall
    after the  date  options  are  first  issued  under  the  Plans  become  the
    "beneficial  owner" (as such  term is defined  in Rule 13d-3  under the 1934
    Act), directly or indirectly, of securities of the Company representing  20%
    or  more of the combined voting power  of the then outstanding securities of
    the Company ordinarily having the right to vote in the election of directors
    (each of the foregoing hereinafter referred to as a "Control Purchase"); or
 
        (iii) during any period of two consecutive years, individuals who at the
    beginning of such  period constitute the  entire Board shall  cease for  any
    reason  to  constitute  a  majority  thereof  unless  the  election,  or the
    nomination for election by the Company's stockholders, of each new  director
    was approved by a vote of at least two-thirds of the directors then still in
    office who were directors at the beginning of the period (a "Board Change").
 
    TERMINATION.   The term  during which options  and stock appreciation rights
may be granted under the  1996 Plan expires on  January 17, 2006, unless  sooner
terminated  by the Board of Directors. Such termination has no effect on options
or stock appreciation rights then in effect.
 
                                       19
<PAGE>
TAX CONSEQUENCES
 
    The Federal income tax  consequences of an  employee's participation in  the
Plans  are complex  and subject  to change. The  following discussion  is only a
summary  of  the  general  rules  applicable  to  remuneration-related  options.
Employees  should consult their  own tax advisors  since a taxpayer's particular
situation may be  such that  some variation of  the rules  described below  will
apply.
 
    INCENTIVE STOCK OPTIONS.  If an option granted under the Plans is treated as
an  incentive  stock option,  the optionee  will not  recognize any  income upon
either the grant  or the  exercise of  the option and  the Company  will not  be
allowed  a deduction for Federal income tax purposes. Upon a sale of the shares,
the tax treatment  to the optionee  and the Company  will depend primarily  upon
whether  the optionee has met certain holding period requirements at the time he
or she sells the  shares. In addition,  as discussed below,  the exercise of  an
incentive  stock  option may  subject the  optionee  to alternative  minimum tax
liability.
 
    If the optionee  disposes of the  shares either within  two years after  the
date  the option is granted or within one  year after the transfer of the shares
to the optionee, such disposition will be treated as a disqualifying disposition
and an amount equal to the lesser of (i) the fair market value of the shares  on
the  date of exercise minus  the purchase price, or  (ii) the amount realized on
the disposition minus the  purchase price, will be  taxed as ordinary income  to
the optionee in the taxable year in which the disposition occurs. The excess, if
any,  of the amount realized upon disposition  over the fair market value at the
time of the exercise of the option will be treated as long-term capital gain  if
the  shares have been held for more than  one year following the exercise of the
option. In the event  of a disqualifying disposition,  the Company may  withhold
income  taxes  from the  optionee's compensation  with  respect to  the ordinary
income realized by the optionee as a result of the disqualifying disposition.
 
    The exercise  of  an incentive  stock  option  may subject  an  optionee  to
alternative minimum tax liability because the excess of the fair market value of
the  shares at the time an incentive stock option is exercised over the purchase
price of  the shares  is included  in  income for  purposes of  the  alternative
minimum  tax.  Consequently, an  optionee may  be  obligated to  pay alternative
minimum tax in the year he or she exercises an incentive stock option.
 
    In general, there will be no Federal income tax consequences to the  Company
upon  the grant, exercise or termination  of an incentive stock option. However,
in the event an optionee sells or  disposes of stock received upon the  exercise
of an incentive stock option in a disqualifying disposition, the Company will be
entitled  to a deduction for  Federal income tax purposes  in an amount equal to
the ordinary income, if any, recognized by the optionee upon disposition of  the
shares.
 
    NONQUALIFIED  STOCK OPTIONS.   Nonqualified stock options  granted under the
Plans do not qualify as "incentive stock  options" and will not qualify for  any
special  tax benefits to the optionee.  An optionee generally will not recognize
any taxable income  at the  time he  or she  is granted  a nonqualified  option.
However,  upon exercise, the optionee will recognize ordinary income for Federal
and State, if any, income tax purposes  measured by the excess of the then  fair
market  value of the  shares over the  option price. The  income realized by the
optionee will be subject to income tax withholding.
 
    The optionee's basis for determination of  gain or loss upon the  subsequent
disposition  of shares acquired upon the exercise of a nonqualified stock option
will be the amount paid for such shares plus any ordinary income recognized as a
result  of  the  exercise  of  such  option.  Upon  disposition  of  any  shares
 
                                       20
<PAGE>
acquired pursuant to the exercise of a nonqualified stock option, the difference
between the sale price and the optionee's basis in the shares will be treated as
a  capital gain or loss  and will be characterized  as long-term capital gain or
loss if the shares have been  held for more than one  year at the date of  their
disposition.
 
    In  general, there will be no Federal income tax consequences to the Company
upon the  grant or  termination of  a nonqualified  stock option  or a  sale  or
disposition  of the  shares acquired upon  the exercise of  a nonqualified stock
option. However, upon the exercise of  a nonqualified stock option, the  Company
will  be entitled to  a deduction for  Federal income tax  purposes equal to the
amount of ordinary income that an optionee is required to recognize as a  result
of the exercise.
 
    TAXATION  OF STOCK APPRECIATION  RIGHTS.  No  income will be  realized by an
optionee upon the granting of a stock appreciation right. Upon the exercise of a
stock appreciation right, an optionee will  recognize income in an amount  equal
to  the fair market value on  the exercise date of the  Common Stock or cash, or
both, received, less any amount  paid by the optionee  for such rights, and  the
Company will be entitled to a deduction in an equal amount.
 
    The  foregoing does not purport to be  a complete description of the Federal
income tax aspects of  the options. The descriptions  of the computation of  the
alternative  minimum tax  and determination of  basis and holding  period in the
event of an option exercise with Previously Acquired Shares are very general  in
nature  and omit certain items  that may affect the  tax computations of certain
optionees. Optionees should, therefore, consult their tax advisors with  respect
to any questions they may have regarding the above described matters, as well as
any state and local tax consequences.
 
VOTE REQUIRED AND BOARD RECOMMENDATION
 
    The  majority of  the shares  represented at  the meeting,  in person  or by
proxy, will be necessary for the approval  of the Plans. THE BOARD OF  DIRECTORS
RECOMMENDS A VOTE FOR THE PROPOSALS.
 
RETIREMENT PLANS
 
    Set  forth below  is a  table with respect  to the  estimated annual amounts
payable to  the Named  Officers upon  retirement at  age 65  from the  Company's
Retirement  Plan and the  Company's two supplementary  plans associated with the
Retirement Plan, the  Benefit Replacement  Plan and  the Supplemental  Executive
Retirement Plan (collectively, the "Plans").
 
                      ESTIMATED ANNUAL RETIREMENT BENEFIT
 
<TABLE>
<CAPTION>
                                                           YEARS OF SERVICE AT RETIREMENT
                                             ----------------------------------------------------------
COMPENSATION                                     15          20          25          30          35
- -------------------------------------------  ----------  ----------  ----------  ----------  ----------
<S>                                          <C>         <C>         <C>         <C>         <C>
$ 350,000..................................  $  210,000  $  210,000  $  210,000  $  210,000  $  210,000
  400,000..................................     240,000     240,000     240,000     240,000     240,000
  450,000..................................     270,000     270,000     270,000     270,000     270,000
  500,000..................................     300,000     300,000     300,000     300,000     300,000
  600,000..................................     360,000     360,000     360,000     360,000     360,000
  800,000..................................     480,000     480,000     480,000     480,000     480,000
 1,000,000.................................     600,000     600,000     600,000     600,000     600,000
 1,200,000.................................     720,000     720,000     720,000     720,000     720,000
 1,400,000.................................     840,000     840,000     840,000     840,000     840,000
</TABLE>
 
                                       21
<PAGE>
    The compensation covered by the Plans includes a participant's salary, bonus
(if  any) and living allowance (if any).  Benefits under the Retirement Plan and
the Benefit  Replacement  Plan are  determined  according to  the  highest  five
consecutive years of compensation, and benefits under the Supplemental Executive
Retirement Plan are based upon the highest three years of compensation including
compensation  in the  year immediately  prior to  retirement. Compensation above
$800,000 paid in any year after 1993 is disregarded, but this limitation is  not
applied  to any year before  1994. On December 31,  1995, Messrs. Barron Hilton,
Avansino, Huckestein, Celey and Eric  Hilton had 44, 3, 10,  29 and 44 years  of
service,  respectively, under  the Plans.  The benefits  set forth  on the table
assume receipt of a benefit on a straight life annuity basis and are reduced  by
50%  of the primary social security benefit  to which a participant is entitled.
Until April 1, 1994, the Supplemental Executive Retirement Plan and the  Benefit
Replacement Plan provided that the present value of a Named Officer's benefit be
transferred  from time-to-time to  a grantor trust  established by such officer,
along with  additional amounts  needed  to equalize  the  trust account  to  the
after-tax  benefits which would have been provided  in the absence of the trust.
Such transfers will resume if a change in control occurs.
 
CHANGE OF CONTROL ARRANGEMENTS
 
    The Company's Board of Directors has  adopted a Change of Control  Agreement
("Agreement") and, pursuant thereto, Agreements have been entered into with each
of   the  Company's  Named   Officers  and  Mr.   Bollenbach  ("Officers").  Mr.
Bollenbach's Agreement  is  written  to  take into  account  the  terms  of  his
employment  agreement, but is otherwise identical to the Agreements entered into
with the Named  Officers. Under the  terms of the  Agreement, each Officer  will
receive  an  amount equal  to  up to  three times  annual  salary and  bonus if,
following a  Change  of  Control  (as  hereinafter  defined),  such  Officer  is
terminated without cause or if an Officer terminates for good reason (including,
but  not limited to, the assignment to  such Officer of duties inconsistent with
such Officer's position  at the time  of the Change  of Control). The  Agreement
continues  for renewable  three-year terms or  until normal  retirement date, if
earlier. Under the Agreement,  a Change of Control  with respect to the  Company
and the Agreement means (i) the acquisition (other than from the Company) by any
person,  entity or group, within the meaning  of Section 13(d)(3) or 14(d)(2) of
the 1934 Act (excluding, for this purpose, (A) the Company or its  subsidiaries,
(B)  any employee benefit plan of the Company or its subsidiaries which acquires
beneficial ownership of voting securities of the Company or (C) Barron Hilton or
the Fund, collectively, the "Hilton Interests"), of beneficial ownership (within
the meaning of  Rule 13d-3 promulgated  under the 1934  Act) of 20%  or more  of
either  the then outstanding shares of Common Stock or the combined voting power
of the Company's then outstanding  voting securities entitled to vote  generally
in  the  election of  directors; or  (ii) a  majority of  the membership  of the
present incumbent Board of Directors changes other than in the ordinary  course;
or  (iii)  there is  a  dissolution or  liquidation of  the  Company, a  sale of
substantially all of its assets, or a  merger that forces out a majority of  the
pre-merger  stockholders. If any  payment, whether pursuant  to the Agreement or
otherwise (i.e., under Retirement  or Stock Option Plans),  would be subject  to
the  excise tax imposed by  Section 4999 of the Code,  then the Officer shall be
entitled to receive an additional payment  in an amount such that after  payment
by  the Officer of all  taxes (including any interest  or penalties imposed with
respect to such taxes),  including any excise tax,  imposed upon the  additional
payment,  the Officer receives  the same amount of  compensation pursuant to the
Agreement which such  Officer would  have received in  the absence  of any  such
taxes.
 
    In  the event of a Change of  Control, full vesting and immediate payment of
benefits is provided  in the  Company's Supplemental  Executive Retirement  Plan
regardless of age or years of credited service.
 
                                       22
<PAGE>
    STOCKHOLDER PROPOSAL RESPECTING NON-EMPLOYEE DIRECTORS' RETIREMENT PLAN
 
    The  Company has been advised that a  stockholder of the Company proposes to
introduce the following resolution and  statement in support thereof, which  the
Board  of Directors  opposes, at the  1996 Annual Meeting  of Stockholders. (The
name and address  of, and the  number of shares  held by, the  proponent can  be
obtained upon request to the Corporate Secretary of the Company.)
 
    "RESOLVED, that the shareholders assembled in person and by proxy, recommend
(i)  that all future non-employee directors  not be granted pension benefits and
(ii)  current  non-employee  directors  voluntarily  relinquish  their   pension
benefits."
 
STATEMENT BY STOCKHOLDER IN SUPPORT OF THE RESOLUTION
 
    "Aside  from the  usual reasons,  presented in  the past,  regarding "double
dipping," that is outside (non-employee) directors  who are in almost all  cases
amply  rewarded with their pension at their  primary place of employment, and in
many instances  serving as  outside pensioned  directors with  other  companies,
there are other more cogent reasons that render this policy as unacceptable.
 
    "Traditionally,  pensions have been  granted in both  the private and public
sectors for  long  term service.  The  service component  usually  represents  a
significant  number of  hours per  week. The  practice of  offering pensions for
consultants is  a rarity.  Outside directors'  service could  logically fit  the
definition  of consultants and pensions for this  type of service is an abuse of
the term.
 
    "But more  importantly, outside  directors, although  retained by  corporate
management,  namely the C.E.O., are  in reality representatives of shareholders.
Their purpose  is  to  serve  as  a  impartial  group  to  which  management  is
accountable.  Although outside directors are  certainly entitled to compensation
for  their  time  and  expertise,   pensions  have  the  pernicious  effect   of
compromising their impartiality. In essence, pensions are management's grants to
outside  directors  to insure  their unquestioning  loyalty and  acquiescence to
whatever policy  management initiates,  and  at times,  serving their  own  self
interests.  Thus,  pensions  become  another  device  to  enhance  and  entrench
management's controls over  corporate policies while  being accountable only  to
themselves.  I  am a  founding  member of  the  Investors Rights  Association of
America and I feel this practice  perpetuates a culture of corporate  management
"cronyism" that can easily be at odds with shareholder and company interest.
 
    "A  final note  in rebuttal to  management's contention  that many companies
offer their outside directors pensions, so  they can attract and retain  persons
of  the highest quality. Since there are  also companies that do not offer their
outside directors pensions, can management demonstrate that those companies that
offer pensions have a better performance record then their non-pensioned  peers?
In  addition, do we have any evidence  of a significant improvement in corporate
profitability with the advent of pensions for outside directors?
 
    "I URGE YOUR SUPPORT, VOTE FOR THIS RESOLUTION."
 
STATEMENT BY THE BOARD OF DIRECTORS AGAINST THE RESOLUTION
 
    The Company  has  a  Directors' Retirement  Benefit  Plan  for  non-employee
Directors.  Only Directors who  have completed ten  years of service  as a Board
member are eligible  to participate.  The Plan provides  for the  payment of  an
annual  benefit to the Directors or his or her estate in an amount equal to 100%
of  the  Director's  highest  average  annual  fees  during  any  period  of  36
consecutive  months. The payments begin with the year of retirement and end with
the earlier of  the participant's death  or the tenth  annual payment. The  Plan
also  provides a  surviving spouse's  benefit equal  to one-half  of the benefit
otherwise payable to the
 
                                       23
<PAGE>
Director. The  Company  believes  that  it  is in  the  best  interests  of  its
stockholders  to  have  capable  and  experienced  individuals  serving  on  the
Company's Board of Directors. In order for the Company to be able to attract and
to motivate  such individuals,  it is  necessary for  the Company  to provide  a
benefits package competitive with that of other major corporations. The benefits
offered  by  the  Plan  are  representative  of  those  offered  by  other large
corporations to their outside Directors.
 
    With the increased recognition of the link between corporate governance  and
the  long-term  strategic success  of a  corporation, the  demands on  the time,
commitment and expertise of individuals serving  as Directors of a major  public
corporation  have risen to new levels. Accompanying these increased demands, has
been a commensurate  increase in Director  accountability. The Company  believes
that  it is  necessary to  compensate its outside  Directors for  their time and
expertise. The  Company  believes  that  its  compensation  package  to  outside
Directors  not only helps to align the  interests of its Directors with those of
the Company but also provides for  involved and motivated outside Board  members
with the capability and expertise to help create and insure the long term growth
and success of the Company.
 
    The proponent presents no reasoned challenge to the Board of Directors' firm
belief  that the Directors Retirement  Benefit Plan is in  the best interests of
the stockholders.  The Board  of Directors  believes that  the adoption  of  the
proposal is not only unnecessary, but would be detrimental to the best interests
of  the  Company and  its stockholders  in  that it  would adversely  affect the
Company's ability to attract and retain experienced Directors.
 
VOTE REQUIRED AND BOARD RECOMMENDATION
 
    The majority  of the  shares represented  at the  meeting, in  person or  by
proxy,  will be necessary for the adoption of Proposal 5. THE BOARD OF DIRECTORS
UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE AGAINST PROPOSAL 5.
 
         STOCKHOLDER PROPOSAL RESPECTING DECLASSIFICATION OF THE BOARD
 
    The Company has been advised that  a stockholder of the Company proposes  to
introduce  the following resolution and statement  in support thereof, which the
Board of Directors  opposes, at the  1996 annual meeting  of Stockholders.  (The
name  and address  of, and the  number of shares  held by, the  proponent can be
obtained upon request to the Corporate Secretary of the Company.)
 
    "RESOLVED, that the stockholders  of the Company request  that the Board  of
Directors  take the necessary steps, in accordance with state law, to declassify
the Board  of  Directors  so  that all  directors  are  elected  annually,  such
declassification  to be effected in a manner  that does not affect the unexpired
terms of directors previously elected."
 
STATEMENT BY STOCKHOLDER IN SUPPORT OF THE RESOLUTION
 
    "The election  of  directors  is  the primary  avenue  for  stockholders  to
influence  corporate governance policies and  to hold management accountable for
its implementation of those policies. I  believe that the classification of  the
Board  of Directors, which results in only  a portion of the Board being elected
annually, is not in the best interests of the Company and its stockholders.
 
    "The Board of Directors of the Company is divided into three classes serving
staggered three-year terms.  I believe  that the Company's  classified Board  of
Directors maintains the incumbency of the current Board and therefore of current
management, which in turn limits management's accountability to stockholders.
 
                                       24
<PAGE>
    "I am a founding member of the Investors Rights Association of America and I
believe  that concerns  expressed by companies  with classified  boards that the
annual election  of  all directors  could  leave companies  without  experienced
directors  in the event that  all incumbents are voted  out by stockholders, are
unfounded. In my view, in the  unlikely event that stockholders vote to  replace
all  directors, this decision would express stockholder dissatisfaction with the
incumbent directors and reflect the need for change.
 
    "I URGE YOUR SUPPORT, VOTE FOR THIS RESOLUTION."
 
STATEMENT BY THE BOARD OF DIRECTORS AGAINST THE RESOLUTION
 
    Similar  stockholder   proposals  have   been  submitted   to  other   major
corporations  since the  election by  Directors by  classes was  approved by the
Company's stockholders in 1985,  the majority of which  have been rejected.  The
Board  continues to be  of the opinion  that a classified  Board of Directors is
beneficial to the Company and  its stockholders because it provides  continuity,
stability  and experience in  the composition of  the Board and  in the policies
formulated by the Board, while still providing for the election of a portion  of
the  Board each year. Further, a classified Board reduces the possibility that a
third party could effect a sudden or surprise change in majority control of  the
Company's Board of Directors without the support of the incumbent Board.
 
VOTE REQUIRED AND BOARD RECOMMENDATION
 
    The  majority of  the shares  represented at  the meeting,  in person  or by
proxy, will be necessary for the adoption of Proposal 6. THE BOARD OF  DIRECTORS
UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE AGAINST PROPOSAL 6.
 
      STOCKHOLDER PROPOSAL RESPECTING NON-EMPLOYEE DIRECTORS' COMPENSATION
 
    The  Company has been advised that a  stockholder of the Company proposes to
introduce the following resolution and  statement in support thereof, which  the
Board  of Directors  opposes, at the  1996 Annual Meeting  of Stockholders. (The
name and address  of, and the  number of shares  held by, the  proponent can  be
obtained upon request to the Corporate Secretary of the Company.)
 
    "RESOLVED  that the shareholders recommend that  the board of directors take
the necessary steps to ensure that from here forward all non-employee  directors
should  receive a minimum  of fifty percent  of their total  compensation in the
form of company stock which cannot be sold for three years."
 
STATEMENT BY STOCKHOLDER IN SUPPORT OF THE RESOLUTION
 
    "A significant equity ownership  by outside directors  is probably the  best
motivator for facilitating identification with shareholders.
 
    "Traditionally,  outside  directors,  usually selected  by  management, were
routinely compensated with a fixed fee, regardless of corporate performance.  In
today's  competitive global economy, outside  directors must exercise a critical
oversight of management's performance in furthering corporate profitability. All
too often, outside directors oversight has been marked by complacency, cronyism,
and inertia.
 
    "Corporate America has too many  examples of management squandering  company
assets on an extended series of strategic errors. Meanwhile, Boards of Directors
stood  by and passively allowed the  ineptitude to continue, well after disaster
struck. They fiddled while Rome was burning.
 
    "When compensation is in company stock,  there is a greater likelihood  that
outside  directors will  be more  vigilant in protecting  their own,  as well as
corporate, and shareholder interests.
 
                                       25
<PAGE>
    "What is being recommended in this  proposal is neither novel or untried.  A
number  of  corporations have  already established  versions of  such practices,
namely, Scott Paper, The Travelers, and Hartford Steam Boiler.
 
    "Robert B. Stobough,  Professor of  Business Administration  at the  Harvard
Business  School, did a series of  studies comparing highly successful to poorly
performing companies. He found that  outside directors in the better  performing
companies  had  significantly  larger  holdings of  company  stock  than outside
directors in the mediocre performing companies.
 
    "It  can  be  argued  that  awarding  stock  options  to  outside  directors
accomplishes  the same purpose of insuring  director's allegiance to a company's
profitability,  as  paying  them  exclusively  in  stock.  However,  it  is  our
contention  that  stock  options  are  rewarding on  the  upside,  but  offer no
penalties on  the downside,  where shareholders  bear the  full downside  risks.
There  are few strategies that are more  likely to cement outside directors with
shareholder interests and company profitability than one which results in  their
sharing the same bottom line."
 
STATEMENT BY THE BOARD OF DIRECTORS AGAINST THE RESOLUTION
 
    The  Board agrees that it is desirable  for directors to own Common Stock of
the Company, and virtually all of the Company's Directors do own Common Stock of
the Company. However, the Company does not believe that it is in the interest of
the Company to require that one-half of Director compensation be paid in stock.
 
    The stockholder proposal  removes the flexibility  to determine the  optimum
form of compensation in order to attract and retain the best directors possible.
This can vary from time to time based on general trends in Director compensation
and  the  circumstances of  individual candidates  for  the Board.  The proposed
mandate that one-half of Director compensation be in Common Stock may result  in
well-qualified  individuals  declining  to  serve as  Directors  of  the Company
because they consider  cash and  other forms  of compensation  offered by  other
corporations more desirable.
 
    The  Board  believes, as  indicated by  surveys, that  the vast  majority of
public companies offer Directors a significant portion of their compensation  in
cash.
 
    Further,  the stock  given to Directors  would constitute  taxable income to
them, but they would  not be furnished  cash with which to  pay the taxes.  This
could  mean that some Directors would sell  stock to generate cash for the taxes
due. To avoid  this outcome, the  Company would have  to require that  Directors
retain  all stock received  as compensation, which  would worsen the competitive
disadvantage discussed above.
 
    None of  these  difficulties  is addressed  in  the  proponent's  supporting
statement.
 
VOTE REQUIRED AND BOARD RECOMMENDATION
 
    The  majority of  the shares  represented at  the meeting,  in person  or by
proxy, will be necessary for the adoption of Proposal 7. THE BOARD OF  DIRECTORS
UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE AGAINST PROPOSAL 7.
 
                                       26
<PAGE>
                     RATIFICATION OF SELECTION OF AUDITORS
 
    Arthur  Andersen LLP  ("Andersen") was the  Company's auditors  for the year
ended December 31, 1995. A representative of Andersen is expected to attend  the
annual  meeting where  the representative  will have  the opportunity  to make a
statement and will be  available to respond  to appropriate questions.  Although
the  Board is not required  to submit its selection  of auditors for stockholder
approval, the Board  has elected  to seek  ratification by  stockholders at  the
annual meeting of its appointment of Andersen to serve as the Company's auditors
for fiscal 1996.
 
                      1997 ANNUAL MEETING OF STOCKHOLDERS
 
    The 1997 Annual Meeting of Stockholders is presently scheduled to be held on
May  8, 1997. Any proposals of  stockholders intended to be personally presented
at such meeting must be received by  the Corporate Secretary of the Company  for
inclusion  in the  Company's Proxy  Statement and  form of  proxy no  later than
December 1, 1996.
 
                                    GENERAL
 
    The cost of preparing and mailing the notice of meeting, Proxy Statement and
forms of proxy will  be paid by  the Company. In addition  to mailing copies  of
this  material to all  stockholders, the Company  has retained D.F.  King & Co.,
Inc. to request banks and brokers to forward copies of such material to  persons
for  whom they hold stock of the  Company and to request authority for execution
of the proxies. The Company will pay D.F. King & Co., Inc. a fee of $8,000  plus
out-of-pocket expenses and disbursements.
 
    The  only  other business  to  be presented  to  the meeting,  of  which the
directors and executive  officers have knowledge,  will be the  approval of  the
minutes  of the last meeting of stockholders, but it is not intended that action
taken under the proxies will constitute  approval of the matters referred to  in
such  minutes. Although all nominees have  indicated their readiness to serve if
elected, if at the time of the meeting any of said nominees should be unable  to
serve  as directors,  the persons  named in  the proxies  or their substitute(s)
will, in their discretion,  vote for other nominees,  and if matters other  than
those  for which authority is  herein sought should arise  at the meeting, it is
intended that  the  shares represented  by  the proxies  will  be voted  in  the
discretion of the persons named therein.
 
                                       27
<PAGE>
                                                                       EXHIBIT A
 
                           HILTON HOTELS CORPORATION
                           1996 STOCK INCENTIVE PLAN
 
SECTION 1.  PURPOSE; DEFINITIONS
 
    The  purpose of the Plan is to  give the Corporation a competitive advantage
in attracting, retaining and  motivating officers and  employees and to  provide
the Corporation and its subsidiaries with a stock plan providing incentives more
directly  linked  to  the  profitability  of  the  Corporation's  businesses and
increases in shareholder value.
 
    For purposes  of the  Plan, the  following terms  are defined  as set  forth
below:
 
       a.  "AFFILIATE"  means a  corporation or  other entity  controlled by the
           Corporation and  designated by  the Committee  from time  to time  as
    such.
 
       b.  "AWARD" means a Stock Appreciation Right or a Stock Option.
 
       c.  "BOARD" means the Board of Directors of the Corporation.
 
       d.  "CHANGE  IN CONTROL" and "CHANGE IN  CONTROL PRICE" have the meanings
           set forth in Sections 7(b) and (c), respectively.
 
       e.  "CODE" means the Internal Revenue Code of 1986, as amended from  time
           to time, and any successor thereto.
 
       f.  "COMMISSION"  means  the Securities  and  Exchange Commission  or any
           successor agency.
 
       g.  "COMMITTEE" means the Committee referred to in Section 2.
 
       h.  "COMMON STOCK" means common stock, par value $2.50 per share, of  the
           Corporation.
 
       i.  "CORPORATION"   means   Hilton   Hotels   Corporation,   a   Delaware
           corporation.
 
       j.  "DISABILITY" means permanent and total disability as determined under
           procedures established by the Committee for purposes of the Plan.
 
       k.  "DISINTERESTED PERSON" means a member of the Board who qualifies as a
           disinterested person as defined  in Rule 16b-3(c)(2), as  promulgated
    by  the  Commission  under the  Exchange  Act, or  any  successor definition
    adopted by the Commission.
 
       l.  "RETIREMENT"  means  retirement  from  active  employment  with   the
           Corporation, a subsidiary or Affiliate at or after age 62.
 
       m.  "EXCHANGE  ACT" means the Securities Exchange Act of 1934, as amended
           from time to time, and any successor thereto.
 
       n.  "FAIR MARKET VALUE" means, except as provided in Section 6(b)(ii)(2),
           as of  any  given date,  the  mean  between the  highest  and  lowest
    reported  sales prices of  the Common Stock  on the New  York Stock Exchange
    Composite Tape or,  if not listed  on such exchange,  on any other  national
    securities  exchange on which  the Common Stock  is listed or  on NASDAQ. If
    there is no regular  public trading market for  such Common Stock, the  Fair
    Market  Value of the  Common Stock shall  be determined by  the Committee in
    good faith.
 
       o.  "INCENTIVE STOCK OPTION"  means any Stock  Option designated as,  and
           qualified  as,  an "incentive  stock  option" within  the  meaning of
    Section 422 of the Code.
<PAGE>
       p.  "NONQUALIFIED STOCK OPTION"  means any  Stock Option that  is not  an
           Incentive Stock Option.
 
       q.  "PLAN" means the Hilton Hotels Corporation 1996 Stock Incentive Plan,
           as set forth herein and as hereinafter amended from time to time.
 
       r.  "RULE 16B-3" means Rule 16b-3, as promulgated by the Commission under
           Section 16(b) of the Exchange Act, as amended from time to time.
 
       s.  "STOCK APPRECIATION RIGHT" means a right granted under Section 6.
 
       t.  "STOCK OPTION" means an option granted under Section 5.
 
       u.  "TERMINATION   OF   EMPLOYMENT"   means   the   termination   of  the
           participant's employment with the  Corporation and any subsidiary  or
    Affiliate. A participant employed by a subsidiary or an Affiliate shall also
    be  deemed  to  incur  a  Termination of  Employment  if  the  subsidiary or
    Affiliate ceases to be such  a subsidiary or an  Affiliate, as the case  may
    be,  and the participant does not  immediately thereafter become an employee
    of the Corporation  or another subsidiary  or Affiliate. Temporary  absences
    from  employment  because  of  illness, vacation  or  leave  of  absence and
    transfers among the  Corporation and its  subsidiaries and Affiliates  shall
    not be considered Terminations of Employment.
 
    In  addition, certain other terms used herein have definitions given to them
in the first place in which they are used.
 
SECTION 2.  ADMINISTRATION
 
    The Plan shall be administered by  the Stock Option Committee or such  other
committee  of  the Board  as  the Board  may from  time  to time  designate (the
"Committee"), which  shall  be  composed  of not  less  than  two  Disinterested
Persons,  each of whom  shall be an  "outside director" for  purposes of Section
162(m)(4) of the Code, and  shall be appointed by and  serve at the pleasure  of
the Board.
 
    The  Committee shall have authority to  make recommendations to the Board of
Directors as to  the granting of  Awards pursuant to  the terms of  the Plan  to
officers and employees of the Corporation and its subsidiaries and Affiliates.
 
    Among  other things, the Committee shall  have the authority, subject to the
terms of the Plan:
 
        (a) To select the officers and employees to whom Awards may from time to
    time be granted;
 
        (b) Determine  whether  and  to what  extent  Incentive  Stock  Options,
    Nonqualified  Stock Options and Stock Appreciation Rights or any combination
    thereof are to be granted hereunder;
 
        (c) Determine the number of shares of Common Stock to be covered by each
    Award granted hereunder;
 
        (d) Determine the terms  and conditions of  any Award granted  hereunder
    (including,  but not limited to, the option price (subject to Section 5(a)),
    any vesting condition, restriction  or limitation (which  may be related  to
    the  performance of  the participant, the  Corporation or  any subsidiary or
    Affiliate) and any vesting acceleration  or forfeiture waiver regarding  any
    Award and the shares of Common Stock relating thereto, based on such factors
    as the Committee shall determine;
 
        (e)  Modify, amend or adjust  the terms and conditions  of any Award, at
    any time or from time to time; and
 
                                      A-2
<PAGE>
        (f) Determine to what extent  and under what circumstances Common  Stock
    and other amounts payable with respect to an Award shall be deferred.
 
    The  Committee  shall have  the authority  to adopt,  alter and  repeal such
administrative rules, guidelines and  practices governing the  Plan as it  shall
from  time to time deem advisable, to  interpret the terms and provisions of the
Plan and any Award  issued under the Plan  (and any agreement relating  thereto)
and to otherwise supervise the administration of the Plan.
 
    The  Committee may  act only by  a majority  of its members  then in office,
except that  the  members  thereof  may  (i)  delegate  to  an  officer  of  the
Corporation  the authority  to make decisions  pursuant to  paragraphs (c), (f),
(g), (h) and (i) of Section 5 (provided that no such delegation may be made that
would cause Awards or other  transactions under the Plan  to cease to be  exempt
from  Section 16(b) of the  Exchange Act) and (ii) authorize  any one or more of
their number or any officer of the Corporation to execute and deliver  documents
on behalf of the Committee.
 
    Any  determination made by the Committee  or pursuant to delegated authority
pursuant to the provisions of the Plan  with respect to any Award shall be  made
in  the sole  discretion of the  Committee or such  delegate at the  time of the
grant of the Award or, unless in contravention of any express term of the  Plan,
at any time thereafter. All decisions made by the Committee or any appropriately
delegated  officer pursuant  to the  provisions of the  Plan shall  be final and
binding on all persons, including the Corporation and Plan participants.
 
SECTION 3.  COMMON STOCK SUBJECT TO PLAN
 
    The total number of shares of Common Stock reserved and available for  grant
under the Plan shall be 1,500,000. No participant may be granted Awards covering
in excess of 150,000 shares of Common Stock in any calendar year. Shares subject
to  an Award  under the  Plan may be  authorized and  unissued shares  or may be
treasury shares.
 
    If  any  Stock  Option  (and  related  Stock  Appreciation  Right,  if  any)
terminates without being exercised, shares subject to such Awards shall again be
available for distribution in connection with Awards under the Plan.
 
    In  the event  of any  change in corporate  capitalization, such  as a stock
split  or  a  corporate  transaction,  any  merger,  consolidation,  separation,
including  a  spin-off,  or  other  distribution of  stock  or  property  of the
Corporation, any reorganization (whether or not such reorganization comes within
the definition  of such  term in  Section 368  of the  Code) or  any partial  or
complete  liquidation of the  Corporation, the Committee or  Board may make such
substitution or adjustments in the aggregate number and kind of shares  reserved
for  issuance under  the Plan, in  the number,  kind and option  price of shares
subject to  outstanding Stock  Options  and Stock  Appreciation Rights,  in  the
number  and kind of shares subject to other outstanding Awards granted under the
Plan and/or such other equitable substitution or adjustments as it may determine
to be appropriate in its sole discretion; PROVIDED, HOWEVER, that the number  of
shares subject to any Award shall always be a whole number. Such adjusted option
price shall also be used to determine the amount payable by the Corporation upon
the exercise of any Stock Appreciation Right associated with any Stock Option.
 
SECTION 4.  ELIGIBILITY
 
    Full-time (30 hours per week) officers and employees of the Corporation, its
subsidiaries  and  Affiliates  who  are responsible  for  or  contribute  to the
management,   growth    and   profitability    of    the   business    of    the
 
                                      A-3
<PAGE>
Corporation,  its subsidiaries and Affiliates are  eligible to be granted Awards
under the Plan. No grant shall be made under this Plan to a director who is  not
an  officer  or a  salaried  employee of  the  Corporation, its  subsidiaries or
Affiliates.
 
SECTION 5.  STOCK OPTIONS
 
    Stock Options may be  granted alone or in  addition to other Awards  granted
under the Plan and may be of two types: Incentive Stock Options and Nonqualified
Stock  Options. Any Stock Option granted under the Plan shall be in such form as
the Committee may from time to time approve.
 
    The Committee shall have the authority to grant any optionee Incentive Stock
Options, Nonqualified Stock Options or both types of Stock Options (in each case
with or  without  Stock Appreciation  Rights);  PROVIDED, HOWEVER,  that  grants
hereunder   are  subject  to  the  aggregate   limit  on  grants  to  individual
participants set forth in Section 3. Incentive Stock Options may be granted only
to employees of  the Corporation  and its  subsidiaries (within  the meaning  of
Section  424(f)  of  the Code).  To  the extent  that  any Stock  Option  is not
designated as  an Incentive  Stock Option  or  even if  so designated  does  not
qualify  as an Incentive Stock Option,  it shall constitute a Nonqualified Stock
Option.
 
    Stock Options  shall  be  evidenced  by option  agreements,  the  terms  and
provisions  of which may differ. An option  agreement shall indicate on its face
whether it is intended  to be an  agreement for an Incentive  Stock Option or  a
Nonqualified Stock Option. The grant of a Stock Option shall occur on the date a
majority  of the independent  directors of the  Corporation ratify by resolution
the  Committee's  recommendation   with  respect  to   the  individuals  to   be
participants  in any  grant of a  Stock Option,  the number of  shares of Common
Stock to be subject to  such Stock Option to be  granted to such individual  and
specifies  the terms and  provisions of the Stock  Option. The Corporation shall
notify a  participant of  any grant  of a  Stock Option,  and a  written  option
agreement  or agreements shall be duly executed and delivered by the Corporation
to the participant.  Such agreement  or agreements shall  become effective  upon
execution by the Corporation and the participant.
 
    Anything  in the Plan to  the contrary notwithstanding, no  term of the Plan
relating to Incentive Stock Options shall be interpreted, amended or altered nor
shall any discretion or authority granted under  the Plan be exercised so as  to
disqualify the Plan under Section 422 of the Code or, without the consent of the
optionee  affected, to disqualify any Incentive  Stock Option under such Section
422.
 
    Stock Options granted under the Plan shall be subject to the following terms
and conditions and  shall contain such  additional terms and  conditions as  the
Committee shall deem desirable:
 
       (a) OPTION PRICE.  The option price per share of Common Stock purchasable
           under  a Stock  Option shall be  determined by the  Committee and set
    forth in the option agreement,  and shall not be  less than the Fair  Market
    Value of the Common Stock subject to the Stock Option on the date of grant.
 
       (b) OPTION  TERM.  The  term of each  Stock Option shall  be fixed by the
           Committee, but no  Incentive Stock Option  shall be exercisable  more
    than ten years after the date the Stock Option is granted.
 
       (c) EXERCISABILITY.   Except as otherwise  provided herein, Stock Options
           shall be exercisable at such time or times and subject to such  terms
    and  conditions as  shall be determined  by the Committee.  If the Committee
    provides that  any Stock  Option is  exercisable only  in installments,  the
    Committee may at
 
                                      A-4
<PAGE>
    any  time waive such  installment exercise provisions, in  whole or in part,
    based on  such factors  as the  Committee may  determine. In  addition,  the
    Committee may at any time accelerate the exercisability of any Stock Option.
 
       (d) METHOD  OF EXERCISE.   Subject to  the provisions of  this Section 5,
           Stock Options may  be exercised,  in whole or  in part,  at any  time
    during  the  option  term  by  giving  written  notice  of  exercise  to the
    Corporation specifying the number of shares  of Common Stock subject to  the
    Stock Option to be purchased.
 
        Such  notice shall  be accompanied  by payment  in full  of the purchase
    price by certified or bank check  or such other instrument as the  Committee
    may  accept. Payment, in  full or in part,  may also be made  in the form of
    unrestricted Common Stock already owned by the optionee of the same class as
    the Common Stock subject to the Stock Option (based on the Fair Market Value
    of the Common Stock on the date the Stock Option is exercised).
 
        Payment for any shares  subject to a  Stock Option may  also be made  by
    delivering  a properly executed exercise notice to the Corporation, together
    with a copy of irrevocable instructions  to a broker to deliver promptly  to
    the  Corporation the  amount of  sale or loan  proceeds to  pay the purchase
    price, and, if  requested, by  the amount of  any federal,  state, local  or
    foreign  withholding taxes. To facilitate the foregoing, the Corporation may
    enter into agreements for coordinated procedures with one or more  brokerage
    firms.
 
        No  shares of Common  Stock shall be issued  until full payment therefor
    has been made. An optionee shall have all of the rights of a shareholder  of
    the  Corporation holding the class or series of Common Stock that is subject
    to such Stock Option (including, if applicable, the right to vote the shares
    and the right  to receive dividends),  when the optionee  has given  written
    notice  of exercise, has paid in full for such shares and, if requested, has
    given the representation described in Section 11(a).
 
       (e) NONTRANSFERABILITY OF  STOCK  OPTIONS.   No  Stock  Option  shall  be
           transferable by the optionee other than (i) by will or by the laws of
    descent  and  distribution; or  (ii)  in the  case  of a  Nonqualified Stock
    Option, pursuant to a qualified domestic relations order (as defined in  the
    Code  or Title I of the Employee  Retirement Income Security Act of 1974, as
    amended, or the rules thereunder) whether directly or indirectly or by means
    of a  trust  or  partnership  or  otherwise,  under  the  applicable  option
    agreement.  All Stock Options shall be  exercisable, subject to the terms of
    this Plan, during the  optionee's lifetime, only by  the optionee or by  the
    guardian  or  legal representative  of the  optionee  or, in  the case  of a
    Nonqualified Stock Option, its alternative payee pursuant to such  qualified
    domestic  relations order, it  being understood that  the terms "holder" and
    "optionee" include the  guardian and  legal representative  of the  optionee
    named  in  the  option  agreement  and  any  person  to  whom  an  option is
    transferred by will or the laws of descent and distribution or, in the  case
    of  a Nonqualified Stock Option, pursuant  to a qualified domestic relations
    order.
 
       (f) TERMINATION BY DEATH.  Unless otherwise determined by the  Committee,
           if  an optionee's employment terminates by reason of death, any Stock
    Option held by such optionee may thereafter be exercised, to the extent then
    exercisable, or on such  accelerated basis as  the Committee may  determine,
    for  a period of one year (or such other period as the Committee may specify
    in the option agreement) from the date of such death or until the expiration
    of the stated term of such Stock Option, whichever period is the shorter.
 
                                      A-5
<PAGE>
       (g) TERMINATION BY REASON OF DISABILITY.  Unless otherwise determined  by
           the  Committee, if an  optionee's employment terminates  by reason of
    Disability, any  Stock  Option  held  by such  optionee  may  thereafter  be
    exercised  by the optionee, to the extent  it was exercisable at the time of
    termination, or on such  accelerated basis as  the Committee may  determine,
    for a period of six months(or such other period as the Committee may specify
    in  the option agreement) from the date of such termination of employment or
    until the expiration  of the  stated term  of such  Stock Option,  whichever
    period  is the shorter; provided, however,  that if the optionee dies within
    such period,  any unexercised  Stock  Option held  by such  optionee  shall,
    notwithstanding the expiration of such period, continue to be exercisable to
    the  extent to which it was exercisable at the time of death for a period of
    12 months from the date of such death or until the expiration of the  stated
    term  of such Stock Option, whichever period is the shorter. In the event of
    termination of employment  by reason  of Disability, if  an Incentive  Stock
    Option  is exercised after the expiration of the exercise periods that apply
    for purposes of Section 422 of  the Code, such Stock Option will  thereafter
    be treated as a Nonqualified Stock Option.
 
       (h) TERMINATION  BY REASON OF RETIREMENT.  Unless otherwise determined by
           the Committee, if  an optionee's employment  terminates by reason  of
    Retirement,  any  Stock  Option  held by  such  optionee  may  thereafter be
    exercised by the optionee, to the extent  it was exercisable at the time  of
    such  Retirement,  or  on  such  accelerated  basis  as  the  Committee  may
    determine, for a period of two years (or such other period as the  Committee
    may  specify in the option  agreement) from the date  of such termination of
    employment or until the expiration of the stated term of such Stock  Option,
    whichever  period is  the shorter; provided,  however, that  if the optionee
    dies within such period any unexercised  Stock Option held by such  optionee
    shall,  notwithstanding  the  expiration  of  such  period,  continue  to be
    exercisable to the extent to which it  was exercisable at the time of  death
    for  a  period  of 12  months  from the  date  of  such death  or  until the
    expiration of the stated term of such Stock Option, whichever period is  the
    shorter.  In the event of termination of employment by reason of Retirement,
    if an  Incentive Stock  Option  is exercised  after  the expiration  of  the
    exercise  periods that apply for  purposes of Section 422  of the Code, such
    Stock Option will thereafter be treated as a Nonqualified Stock Option.
 
       (i) OTHER TERMINATION.  Unless otherwise determined by the Committee: (A)
           if an optionee incurs a Termination of Employment, all Stock  Options
    held  by such  optionee shall  thereupon terminate;  and (B)  if an optionee
    incurs a  Termination  of  Employment  for  any  reason  other  than  death,
    Disability  or Retirement,  any Stock Option  held by such  optionee, to the
    extent then exercisable, or on such  accelerated basis as the Committee  may
    determine,  may be exercised,  with the consent of  the Corporation, for the
    lesser of three months  from the date of  such Termination of Employment  or
    the  balance of  such Stock  Option's term;  PROVIDED, HOWEVER,  that if the
    optionee dies within such three-month  period, any unexercised Stock  Option
    held  by  such  optionee  shall,  notwithstanding  the  expiration  of  such
    three-month period, continue to be exercisable to the extent to which it was
    exercisable at the time of death for a period of 12 months from the date  of
    such  death or until the expiration of the stated term of such Stock Option,
    whichever period  is  the  shorter. Notwithstanding  the  foregoing,  if  an
    optionee  incurs a Termination of Employment at or after a Change in Control
    (as defined Section  7(b)), other  than by  reason of  death, Disability  or
    Retirement,  any Stock Option held by such optionee shall be exercisable for
    the lesser of (1) six months and  one day from the date of such  Termination
    of Employment, and (2) the balance of such Stock Option's term. In the event
    of  Termination of  Employment, if  an Incentive  Stock Option  is exercised
    after the expiration  of the  exercise periods  that apply  for purposes  of
    Section  422 of the Code, such Stock  Option will thereafter be treated as a
    Nonqualified Stock Option.
 
                                      A-6
<PAGE>
       (j) CHANGE IN CONTROL CASH-OUT.   Notwithstanding any other provision  of
           the Plan, during the 60-day period from and after a Change in Control
    (the  "Exercise Period"), unless the  Committee shall determine otherwise at
    the time of  grant, an optionee  shall have  the right, whether  or not  the
    Stock Option is fully exercisable and in lieu of the payment of the exercise
    price  for the shares of Common Stock being purchased under the Stock Option
    and by  giving notice  to the  Corporation, to  elect (within  the  Exercise
    Period)  to surrender all or part of the Stock Option to the Corporation and
    to receive cash, within 30  days of such notice, in  an amount equal to  the
    amount by which the Change in Control Price per share of Common Stock on the
    date  of such election shall  exceed the exercise price  per share of Common
    Stock under the  Stock Option  (the "Spread")  multiplied by  the number  of
    shares  of Common Stock granted under the Stock Option as to which the right
    granted under  this  Section  5(j)  shall  have  been  exercised;  PROVIDED,
    HOWEVER,  that if the Change in Control is  within six months of the date of
    grant of a particular Stock Option held by an optionee who is an officer  or
    director  of the Corporation and is subject to Section 16(b) of the Exchange
    Act no such election  shall be made  by such optionee  with respect to  such
    Stock Option prior to six months from the date of grant. However, if the end
    of  such 60-day  period from  and after  a Change  in Control  is within six
    months of the date of grant of a Stock Option held by an optionee who is  an
    officer  or director of the  Corporation and is subject  to Section 16(b) of
    the Exchange Act,  such Stock Option  shall be cancelled  in exchange for  a
    cash  payment to the optionee,  effected on the day  which is six months and
    one day  after  the date  of  grant of  such  Option, equal  to  the  Spread
    multiplied  by the number of shares of  Common Stock granted under the Stock
    Option. Notwithstanding the foregoing, if any right granted pursuant to this
    Section 5(j)  would make  a  Change in  Control transaction  ineligible  for
    pooling  of interests accounting under APB No.  16 that but for this Section
    5(j)  would  otherwise  be  eligible  for  such  accounting  treatment,  the
    Committee  shall have the ability to substitute the cash payable pursuant to
    this Section 5(j) with Stock with a Fair Market Value equal to the cash that
    would otherwise be payable hereunder.
 
SECTION 6.  STOCK APPRECIATION RIGHTS
 
    (a)GRANT AND  EXERCISE.    Stock  Appreciation  Rights  may  be  granted  in
       conjunction  with all or part of any Stock Option granted under the Plan.
In the case of a Nonqualified Stock Option, such rights may be granted either at
or after the time  of grant of such  Stock Option. In the  case of an  Incentive
Stock Option, such rights may be granted only at the time of grant of such Stock
Option.  A Stock Appreciation Right shall terminate and no longer be exercisable
upon the termination or exercise of the related Stock Option.
 
    A Stock Appreciation  Right may be  exercised by an  optionee in  accordance
with  Section 6(b) by  surrendering the applicable portion  of the related Stock
Option in accordance  with procedures  established by the  Committee. Upon  such
exercise  and surrender,  the optionee  shall be  entitled to  receive an amount
determined in the manner  prescribed in Section 6(b).  Stock Options which  have
been  so surrendered shall  no longer be  exercisable to the  extent the related
Stock Appreciation Rights have been exercised.
 
    (b)TERMS AND CONDITIONS.  Stock Appreciation Rights shall be subject to such
       terms and conditions as shall  be determined by the Committee,  including
the following:
 
        (i)  Stock Appreciation Rights shall be exercisable only at such time or
    times and to  the extent that  the Stock  Options to which  they relate  are
    exercisable  in accordance with the provisions of Section 5 and this Section
    6;  PROVIDED,  HOWEVER,  that  a  Stock  Appreciation  Right  shall  not  be
    exercisable  during the first six  months of its term  by an optionee who is
    actually or potentially subject to Section 16(b) of the Exchange Act, except
    that this limitation shall not apply in the event of death or Disability  of
    the optionee prior to the expiration of the six-month period.
 
                                      A-7
<PAGE>
        (ii)  Upon the exercise of a Stock Appreciation Right, an optionee shall
    be entitled to receive an  amount in cash, shares  of Common Stock or  both,
    equal in value to the excess of the Fair Market Value
    of  one share of Common  Stock over the option  price per share specified in
    the related Stock Option  multiplied by the number  of shares in respect  of
    which  the  Stock Appreciation  Right shall  have  been exercised,  with the
    Committee having the right to determine the form of payment.
 
           In the case of  Stock Appreciation Rights  relating to Stock  Options
       held  by optionees  who are  actually or  potentially subject  to Section
       16(b) of the Exchange Act, the Committee:
 
               (1) May require that such Stock Appreciation Rights be  exercised
           for  cash  only in  accordance  with the  applicable  "window period"
           provisions of Rule 16b-3; and
 
               (2)  In  the  case  of  Stock  Appreciation  Rights  relating  to
           Nonqualified Stock Options, may provide that the amount to be paid in
           cash  upon exercise of  such Stock Appreciation  Rights during a Rule
           16b-3 "window period"  shall be  based on  the highest  of the  daily
           means  between the  highest and lowest  reported sales  prices of the
           Common Stock  on  the  New  York Stock  Exchange  or  other  national
           securities  exchange on which the shares  are listed or on NASDAQ, as
           applicable, on any day during such "window period."
 
       (iii) Stock Appreciation Rights shall  be transferable only to  permitted
    transferees of the underlying Stock Option in accordance with Section 5(e).
 
        (iv)  Upon the exercise of a  Stock Appreciation Right, the Stock Option
    or part thereof to which such  Stock Appreciation Right is related shall  be
    deemed to have been exercised for the purpose of the limitation set forth in
    Section  3 on the  number of shares of  Common Stock to  be issued under the
    Plan, but only to the  extent of the number of  shares covered by the  Stock
    Appreciation  Right at the time of exercise  based on the value of the Stock
    Appreciation Right at such time.
 
SECTION 7.  CHANGE IN CONTROL PROVISIONS
 
    (a)IMPACT OF EVENT.  Notwithstanding any other provision of the Plan to  the
       contrary,  in the  event of  a Change in  Control, any  Stock Options and
Stock Appreciation Rights outstanding as of  the date such Change in Control  is
determined  to have  occurred, and  which are  not then  exercisable and vested,
shall become fully  exercisable and vested  to the full  extent of the  original
grant;  PROVIDED, HOWEVER, that in the case  of the holder of Stock Appreciation
Rights who is actually subject to Section 16(b) of the Exchange Act, such  Stock
Appreciation  Rights shall have been outstanding for  at least six months at the
date such Change in control is determined to have occurred.
 
    (b)DEFINITION OF CHANGE IN CONTROL.  For purposes of the Plan, a "Change  in
       Control" shall mean the happening of any of the following events:
 
        (i)  An  acquisition  by any  individual,  entity or  group  (within the
    meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a "Person") of
    beneficial ownership (within the meaning of Rule 13d-3 promulgated under the
    Exchange Act) of 20% or  more of either (1)  the then outstanding shares  of
    common stock of the Corporation (the "Outstanding Corporation Common Stock")
    or  (2) the combined voting power  of the then outstanding voting securities
    of the Corporation entitled to vote  generally in the election of  directors
    (the  "Outstanding  Corporation Voting  Securities")(a  "Control Purchase");
    excluding, however, the  following: (1)  Any acquisition  directly from  the
    Corporation,  other  than an  acquisition  by virtue  of  the exercise  of a
    conversion privilege  unless  the security  being  so converted  was  itself
    acquired   directly  from  the  Corporation,  (2)  Any  acquisition  by  the
    Corporation,
 
                                      A-8
<PAGE>
    (3) Any  acquisition  by  any  employee  benefit  plan  (or  related  trust)
    sponsored  or maintained by the Corporation or any corporation controlled by
    the Corporation,  (4)  Any acquisition  by  any corporation  pursuant  to  a
    transaction which complies with clauses (1), (2) and (3) of subsection (iii)
    of  this  Section  7(b),  or  (5)  Any  acquisition  by  Barron  Hilton, the
    Charitable Remainder Unitrust  created by  Barron Hilton  to receive  shares
    from the Estate of Conrad N. Hilton, or the Conrad N. Hilton Fund; or
 
        (ii)  A change in the composition of the Board such that the individuals
    who, as of the effective date of the Plan, constitute the Board (such  Board
    shall  be hereinafter  referred to as  the "Incumbent Board")  cease for any
    reason to constitute at  least a majority of  the Board; PROVIDED,  HOWEVER,
    for  purposes of this Section 7(b), that any individual who becomes a member
    of the Board subsequent to the  effective date of the Plan, whose  election,
    or  nomination for election by  the Corporation's shareholders, was approved
    by a vote of at least a majority of those individuals who are members of the
    Board and who were also members of the Incumbent Board (or deemed to be such
    pursuant to this proviso) shall be considered as though such individual were
    a member  of the  Incumbent  Board; but,  PROVIDED  FURTHER, that  any  such
    individual  whose initial assumption of office  occurs as a result of either
    an actual or  threatened election contest  (as such terms  are used in  Rule
    14a-11 of Regulation 14A promulgated under the Exchange Act) or other actual
    or  threatened solicitation  of proxies  or consents  by or  on behalf  of a
    Person other than the Board  shall not be so considered  as a member of  the
    Incumbent Board (a "Board Change"); or
 
       (iii)   The  approval  by  the  shareholders  of  the  Corporation  of  a
    reorganization, merger or consolidation or sale or other disposition of  all
    or   substantially  all  of  the   assets  of  the  Corporation  ("Corporate
    Transaction"); excluding however, such  a Corporate Transaction pursuant  to
    which  (1) all or substantially all of  the individuals and entities who are
    the beneficial owners, respectively,  of the Outstanding Corporation  Common
    Stock  and Outstanding  Corporation Voting  Securities immediately  prior to
    such Corporate Transaction  will beneficially own,  directly or  indirectly,
    more  than 60% of, respectively, the outstanding shares of common stock, and
    the combined voting power of the then outstanding voting securities entitled
    to vote generally in the election of  directors, as the case may be, of  the
    corporation  resulting from  such Corporate  Transaction (including, without
    limitation, a corporation  which as a  result of such  transaction owns  the
    Corporation  or all or substantially all  of the Corporation's assets either
    directly or  through one  or more  subsidiaries) in  substantially the  same
    proportions   as  their  ownership,  immediately  prior  to  such  Corporate
    Transaction, of  the Outstanding  Corporation Common  Stock and  Outstanding
    Corporation Voting Securities, as the case may be, (2) no Person (other than
    the  Corporation,  any  employee  benefit plan  (or  related  trust)  of the
    Corporation or such corporation  resulting from such Corporate  Transaction)
    will beneficially own, directly or indirectly, 20% or more of, respectively,
    the  outstanding shares  of common stock  of the  corporation resulting from
    such Corporate Transaction or the  combined voting power of the  outstanding
    voting  securities of  such corporation  entitled to  vote generally  in the
    election of directors except to the extent that such ownership existed prior
    to the Corporate Transaction,  and (3) individuals who  were members of  the
    Incumbent  Board will constitute at  least a majority of  the members of the
    board  of  directors  of  the  corporation  resulting  from  such  Corporate
    Transaction; or
 
        (iv)  The approval by the stockholders  of the Corporation of a complete
    liquidation or dissolution of the Corporation.
 
    (c)CHANGE IN CONTROL PRICE.   For purposes of  the Plan, "Change in  Control
       Price"  means the higher of (i) the highest reported sales price, regular
way, of a  share of Common  Stock in any  transaction reported on  the New  York
Stock  Exchange Composite Tape  or other national exchange  on which such shares
are listed or
 
                                      A-9
<PAGE>
on NASDAQ during the 60-day period prior  to and including the date of a  Change
in  Control  or (ii)  if the  Change in  Control is  the result  of a  tender or
exchange offer or a Corporate Transaction, the highest price per share of Common
Stock paid in such tender or exchange offer or Corporate Transaction;  PROVIDED,
HOWEVER, that (x) in the case of a Stock Option which (A) is held by an optionee
who is an officer or director of the Corporation and is subject to Section 16(b)
of  the  Exchange Act  and (B)  was granted  within  240 days  of the  Change in
Control, then the Change  in Control Price  for such Stock  Option shall be  the
Fair Market Value of the Common Stock on the date such Stock Option is exercised
or  deemed exercised and  (y) in the  case of Incentive  Stock Options and Stock
Appreciation Rights relating to Incentive  Stock Options, the Change in  Control
Price  shall be in  all cases the Fair  Market Value of the  Common Stock on the
date such Incentive Stock  Option or Stock Appreciation  Right is exercised.  To
the  extent that the consideration paid  in any such transaction described above
consists all or in part of securities or other noncash consideration, the  value
of  such securities  or other noncash  consideration shall be  determined in the
sole discretion of the Board.
 
SECTION 8.  TERM, AMENDMENT AND TERMINATION
 
    The Plan will  terminate ten  years after the  effective date  of the  Plan.
Under  the Plan,  Awards outstanding as  of such  date shall not  be affected or
impaired by the termination of the Plan.
 
    The Board  may amend,  alter, or  discontinue the  Plan, but  no  amendment,
alteration or discontinuation shall be made which would (i) impair the rights of
an  optionee under a Stock  Option or a recipient  of a Stock Appreciation Right
theretofore granted without the optionee's  or recipient's consent, except  such
an  amendment made to  cause the Plan  to qualify for  the exemption provided by
Rule 16b-3, or  (ii) disqualify  the Plan from  the exemption  provided by  Rule
16b-3.  In addition, no such amendment shall be made without the approval of the
Corporation's shareholders to  the extent such  approval is required  by law  or
agreement.
 
    The  Committee  may amend  the  terms of  any  Stock Option  or  other Award
theretofore granted, prospectively or retroactively, but no such amendment shall
impair the rights  of any  holder without the  holder's consent  except such  an
amendment  made to cause the Plan or Award to qualify for the exemption provided
by Rule 16b-3.
 
    Subject to the above provisions, the Board shall have authority to amend the
Plan to take into account changes in law and tax and accounting rules as well as
other developments, and to grant  Awards which qualify for beneficial  treatment
under such rules without stockholder approval.
 
SECTION 9.  UNFUNDED STATUS OF PLAN
 
    It  is presently  intended that the  Plan constitute an  "unfunded" plan for
incentive and deferred compensation. The Committee may authorize the creation of
trusts or other arrangements to meet  the obligations created under the Plan  to
deliver  Common  Stock  or make  payments;  PROVIDED, HOWEVER,  that  unless the
Committee  otherwise  determines,  the  existence   of  such  trusts  or   other
arrangements is consistent with the "unfunded" status of the Plan.
 
SECTION 10.  GENERAL PROVISIONS
 
    (a)  The Committee  may require each  person purchasing  or receiving shares
pursuant to an Award to represent to  and agree with the Corporation in  writing
that  such person  is acquiring  the shares without  a view  to the distribution
thereof. The  certificates for  such shares  may include  any legend  which  the
Committee deems appropriate to reflect any restrictions on transfer.
 
                                      A-10
<PAGE>
    Notwithstanding  any other provision of the Plan or agreements made pursuant
thereto, the  Corporation  shall  not  be  required  to  issue  or  deliver  any
certificate  or certificates for shares of Common  Stock under the Plan prior to
fulfillment of all of the following conditions:
 
        (1) Listing or  approval for listing  upon notice of  issuance, of  such
    shares  on  the New  York  Stock Exchange,  Inc.,  or such  other securities
    exchange as may at the time be the principal market for the Common Stock;
 
        (2) Any  registration  or other  qualification  of such  shares  of  the
    Corporation under any state or federal law or regulation, or the maintaining
    in  effect  of  any  such  registration  or  other  qualification  which the
    Committee shall, in its absolute discretion upon the advice of counsel, deem
    necessary or advisable; and
 
        (3) Obtaining any other consent, approval,  or permit from any state  or
    federal  governmental  agency which  the  Committee shall,  in  its absolute
    discretion after receiving the advice of counsel, determine to be  necessary
    or advisable.
 
    (b)  Nothing  contained in  the Plan  shall prevent  the Corporation  or any
subsidiary  or  Affiliate  from   adopting  other  or  additional   compensation
arrangements for its employees.
 
    (c)  Adoption of the  Plan shall not  confer upon any  employee any right to
continued employment, nor shall it  interfere in any way  with the right of  the
Corporation  or any subsidiary  or Affiliate to terminate  the employment of any
employee at any time.
 
    (d) No later than the date as of which an amount first becomes includible in
the gross income of the participant for federal income tax purposes with respect
to any Award under the  Plan, the participant shall  pay to the Corporation,  or
make  arrangements satisfactory to  the Committee regarding  the payment of, any
federal, state,  local or  foreign  taxes of  any kind  required  by law  to  be
withheld  with  respect  to  such amount.  Unless  otherwise  determined  by the
Corporation, withholding obligations may be settled with Common Stock, including
Common Stock  that is  part of  the Award  that gives  rise to  the  withholding
requirement.  The  obligations  of  the  Corporation  under  the  Plan  shall be
conditional on  such  payment  or  arrangements, and  the  Corporation  and  its
Affiliates  shall, to the extent permitted by  law, have the right to deduct any
such taxes from any payment otherwise due to the participant. The Committee  may
establish  such procedures as it deems appropriate, including making irrevocable
elections, for the settlement of withholding obligations with Common Stock.
 
    (e) The Committee shall  establish such procedures  as it deems  appropriate
for  a participant to designate a beneficiary to whom any amounts payable in the
event of the participant's  death are to be  paid or by whom  any rights of  the
participant, after the participant's death, may be exercised.
 
    (f)  In the case of a  grant of an Award to  any employee of a subsidiary of
the Corporation, the  Corporation may,  if the  Committee so  directs, issue  or
transfer  the  shares of  Common  Stock, if  any, covered  by  the Award  to the
subsidiary, for such lawful consideration as the Committee may specify, upon the
condition or  understanding that  the  subsidiary will  transfer the  shares  of
Common Stock to the employee in accordance with the terms of the Award specified
by the Committee pursuant to the provisions of the Plan.
 
    (g)  The Plan  and all  Awards made  and actions  taken thereunder  shall be
governed by and construed in accordance with the laws of the State of  Delaware,
without reference to principles of conflict of laws.
 
SECTION 11.  EFFECTIVE DATE OF PLAN
 
    The  Plan shall  be effective as  of January  18, 1996, provided  that it is
approved and adopted by at least a majority of the shares voted of Common  Stock
of the Corporation within 12 months after such date.
 
                                      A-11
<PAGE>
                                                                       EXHIBIT B
 
                           HILTON HOTELS CORPORATION
                   1996 CHIEF EXECUTIVE STOCK INCENTIVE PLAN
 
SECTION 1.  PURPOSE; DEFINITIONS
 
    The  purpose of the Plan is to  give the Corporation a competitive advantage
by attracting, retaining and motivating a Chief Executive Officer ("CEO") and to
link the CEO's interests more directly to the profitability of the Corporation's
businesses and increases in shareholder value.
 
    For purposes  of the  Plan, the  following terms  are defined  as set  forth
below:
 
       a.  "AFFILIATE"  means a  corporation or  other entity  controlled by the
           Corporation and  designated by  the Committee  from time  to time  as
    such.
 
       b.  "BOARD" means the Board of Directors of the Corporation.
 
       c.  "CHANGE  OF CONTROL" and "CHANGE OF  CONTROL PRICE" have the meanings
           set forth in Sections 6(b) and (c), respectively.
 
       d.  "CODE" means the Internal Revenue Code of 1986, as amended from  time
           to time, and any successor thereto.
 
       e.  "COMMISSION"  means  the Securities  and  Exchange Commission  or any
           successor agency.
 
       f.  "COMMITTEE" means the Committee referred to in Section 2.
 
       g.  "COMMON STOCK" means common stock, par value $2.50 per share, of  the
           Corporation.
 
       h.  "CORPORATION"   means   Hilton   Hotels   Corporation,   a   Delaware
           corporation.
 
       i.  "DISABILITY" means permanent and total disability as determined under
           procedures established by the Committee for purposes of the Plan.
 
       j.  "DISINTERESTED PERSON" means a member of the Board who qualifies as a
           disinterested person as defined  in Rule 16b-3(c)(2), as  promulgated
    by  the  Commission  under the  Exchange  Act, or  any  successor definition
    adopted by the Commission.
 
       k.  "EMPLOYMENT AGREEMENT" means the Employment Agreement by and  between
           Hilton  Hotels Corporation and Stephen F.  Bollenbach dated as of the
    1st day of February 1996.
 
       l.  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as  amended
           from time to time, and any successor thereto.
 
       m.  "FAIR  MARKET VALUE" means, except as provided in Section 5(g), as of
           any given  date, the  mean between  the highest  and lowest  reported
    sales  prices of the Common  Stock on the New  York Stock Exchange Composite
    Tape or, if not  listed on such exchange,  on any other national  securities
    exchange  on which the Common  Stock is listed or on  NASDAQ. If there is no
    regular public trading market for such  Common Stock, the Fair Market  Value
    of the Common Stock shall be determined by the Committee in good faith.
 
       n.  "PLAN" means the Hilton Hotels Corporation 1996 Chief Executive Stock
           Incentive  Plan, as set forth herein  and as hereinafter amended from
    time to time.
 
       o.  "RULE 16B-3" means Rule 16b-3, as promulgated by the Commission under
           Section 16(b) of the Exchange Act, as amended from time to time.
<PAGE>
       p.  "STOCK OPTION" means an option granted under Section 5.
 
       q.  "TERMINATION OF  EMPLOYMENT"  means  the  termination  of  the  CEO's
           employment  with  the Corporation  and  any subsidiary  or Affiliate.
    Temporary absences from employment because of illness, vacation or leave  of
    absence shall not be considered Terminations of Employment.
 
    In  addition, certain other terms used herein have definitions given to them
in the first place in which they are used.
 
SECTION 2.  ADMINISTRATION
 
    The Plan shall be administered by  the Stock Option Committee or such  other
committee  of  the Board  as  the Board  may from  time  to time  designate (the
"Committee"), which  shall  be  composed  of not  less  than  two  Disinterested
Persons,  each of whom  shall be an  "outside director" for  purposes of Section
162(m)(4) of the Code, and  shall be appointed by and  serve at the pleasure  of
the Board.
 
    The  Committee shall have plenary authority  to grant Stock Options pursuant
to the terms of the Plan to the CEO.
 
    Among other things, the Committee shall  have the authority, subject to  the
terms of the Plan, to:
 
        (a) Recommend to the Board of Directors whether and to what extent Stock
    Options are to be granted hereunder;
 
        (b) Determine the number of shares of Common Stock to be covered by each
    Stock Option granted hereunder;
 
        (c)  Determine  the terms  and conditions  of  any Stock  Option granted
    hereunder (including,  but not  limited  to, the  option price  (subject  to
    Section  5(a)), any vesting condition,  restriction or limitation (which may
    be related to the  performance of the optionee  or the Corporation) and  any
    vesting acceleration or forfeiture waiver regarding any Stock Option and the
    shares  of  Common Stock  relating  thereto, based  on  such factors  as the
    Committee shall determine;
 
        (d) Modify,  amend or  adjust  the terms  and  conditions of  any  Stock
    Option, at any time or from time to time; and
 
        (e)  Determine to what extent and  under what circumstances Common Stock
    and other amounts payable with respect to a Stock Option shall be deferred.
 
    The Committee  shall have  the authority  to adopt,  alter and  repeal  such
administrative  rules, guidelines and  practices governing the  Plan as it shall
from time to time deem advisable, to  interpret the terms and provisions of  the
Plan  and any  Stock Option  issued under the  Plan (and  any agreement relating
thereto) and to otherwise supervise the administration of the Plan.
 
    The Committee may  act only by  a majority  of its members  then in  office,
except  that  the  members  thereof  may  (i)  delegate  to  an  officer  of the
Corporation the authority to make decisions  pursuant to paragraphs (c) and  (f)
of  Section 5  (provided that no  such delegation  may be made  that would cause
Stock Options or other transactions  under the Plan to  cease to be exempt  from
Section  16(b) of the Exchange Act) and (ii)  authorize any one or more of their
number or any  officer of the  Corporation to execute  and deliver documents  on
behalf of the Committee.
 
    Any  determination made by the Committee  or pursuant to delegated authority
pursuant to the provisions of the Plan with respect to any Stock Option shall be
made in the sole discretion of the Committee or
 
                                      B-2
<PAGE>
such delegate  at the  time of  the  grant of  the Stock  Option or,  unless  in
contravention  of any  express term  of the  Plan, at  any time  thereafter. All
decisions made by the Committee or any appropriately delegated officer  pursuant
to  the  provisions of  the  Plan shall  be final  and  binding on  all persons,
including the Corporation and the CEO.
 
SECTION 3.  COMMON STOCK SUBJECT TO PLAN
 
    The total number of shares of Common Stock reserved and available for  grant
under  the Plan  shall be 1,500,000.  The CEO  may not be  granted Stock Options
covering in excess  of 1,500,000 shares  of Common Stock  in any calendar  year.
Shares  subject to a Stock Option under  the Plan may be authorized and unissued
shares or may be treasury shares.
 
    If any Stock Option  terminates without being  exercised, shares subject  to
such  Stock Option shall again be  available for distribution in connection with
Stock Options under the Plan.
 
    In the event  of any  change in corporate  capitalization, such  as a  stock
split  or  a  corporate  transaction,  any  merger,  consolidation,  separation,
including a  spin-off,  or  other  distribution of  stock  or  property  of  the
Corporation, any reorganization (whether or not such reorganization comes within
the  definition of  such term  in Section  368 of  the Code)  or any  partial or
complete liquidation of the  Corporation, the Committee or  Board may make  such
substitution  or adjustments in the aggregate number and kind of shares reserved
for issuance under  the Plan, in  the number,  kind and option  price of  shares
subject  to outstanding Stock Options, in the  number and kind of shares subject
to other outstanding  Stock Options  granted under  the Plan  and/or such  other
equitable  substitution or adjustments as it  may determine to be appropriate in
its sole discretion; PROVIDED, HOWEVER, that the number of shares subject to any
Stock Option shall always be a whole number.
 
SECTION 4.  ELIGIBILITY
 
    Only the CEO is eligible to be granted Stock Options under the Plan.
 
SECTION 5.  STOCK OPTIONS
 
    Any Stock  Option granted  under  the Plan  shall be  in  such form  as  the
Committee may from time to time approve.
 
    The  Committee  shall have  the authority  to grant  the CEO  Stock Options,
PROVIDED, HOWEVER, that  grants hereunder  are subject to  the aggregate  annual
limit  on grants  set forth in  Section 3.  Stock Options shall  be evidenced by
option agreements, the form, terms and provisions of which may differ. The grant
of a Stock Option shall occur on the  date (the "Grant Date") a majority of  the
independent  directors of the  Corporation ratify by  resolution the Committee's
recommendation with  respect to  the numbers  of shares  of Common  Stock to  be
subject to such Stock Option and the terms and provisions of the Stock Option.
 
    Unless  the Committee shall determine otherwise, Stock Options granted under
the Plan  shall be  subject to  the  following terms  and conditions  and  shall
contain  such  additional  terms  and conditions  as  the  Committee  shall deem
desirable:
 
       (a) OPTION PRICE.  The option price per share of Common Stock purchasable
           under a Stock  Option shall be  determined by the  Committee and  set
    forth in the Employment Agreement.
 
                                      B-3
<PAGE>
       (b) OPTION  TERM.  The  term of each  Stock Option shall  be fixed by the
           Committee.
 
       (c) EXERCISABILITY.  Except as  otherwise provided herein, Stock  Options
           shall  be exercisable at such time or times and subject to such terms
    and conditions as  shall be determined  by the Committee.  If the  Committee
    provides  that any  Stock Option  is exercisable  only in  installments, the
    Committee may at  any time  waive such installment  exercise provisions,  in
    whole  or in part, based on such  factors as the Committee may determine. In
    addition, the Committee may at any time accelerate the exercisability of any
    Stock Option.
 
       (d) METHOD OF EXERCISE.   Subject to  the provisions of  this Section  5,
           Stock  Options may  be exercised,  in whole or  in part,  at any time
    during the  option  term  by  giving  written  notice  of  exercise  to  the
    Corporation  specifying the number of shares  of Common Stock subject to the
    Stock Option to be purchased.
 
        Such notice shall  be accompanied  by payment  in full  of the  purchase
    price  by certified or bank check or  such other instrument as the Committee
    may accept. If approved by the Committee,  payment, in full or in part,  may
    also  be made in the form of  unrestricted Common Stock already owned by the
    optionee of the same class as the  Common Stock subject to the Stock  Option
    (based  on the Fair Market  Value of the Common Stock  on the date the Stock
    Option is exercised).
 
        Payment for any shares  subject to a  Stock Option may  also be made  by
    delivering  a properly executed exercise notice to the Corporation, together
    with a copy of irrevocable instructions  to a broker to deliver promptly  to
    the  Corporation the  amount of  sale or loan  proceeds to  pay the purchase
    price, and, if  requested, by  the amount of  any federal,  state, local  or
    foreign  withholding taxes. To facilitate the foregoing, the Corporation may
    enter into agreements for coordinated procedures with one or more  brokerage
    firms.
 
        No  shares of Common  Stock shall be issued  until full payment therefor
    has been made. The optionee shall have all of the rights of a shareholder of
    the Corporation holding the class or series of Common Stock that is  subject
    to such Stock Option (including, if applicable, the right to vote the shares
    and  the right  to receive dividends),  when the optionee  has given written
    notice of exercise and has paid in full for such shares.
 
       (e) NONTRANSFERABILITY OF  STOCK  OPTIONS.   No  Stock  Option  shall  be
           transferable by the optionee other than (i) by will or by the laws of
    descent and distribution; or (ii) pursuant to a qualified domestic relations
    order  (as defined in the Code or  Title I of the Employee Retirement Income
    Security Act of 1974,  as amended. All Stock  Options shall be  exercisable,
    subject  to the terms of this Plan,  during the optionee's lifetime, only by
    the optionee or by the guardian  or legal representative of the optionee  or
    its  alternative payee pursuant to  such qualified domestic relations order,
    it being  understood that  the  terms "holder"  and "optionee"  include  the
    guardian  and legal representative of the optionee and any person to whom an
    option is transferred  by will or  the laws of  descent and distribution  or
    pursuant to a qualified domestic relations order.
 
       (f) TERMINATION.    Unless  otherwise  determined  by  the  Committee and
           subject to the terms of  the Employment Agreement, if the  optionee's
    employment  terminates for any reason prior  to the fifth anniversary of the
    Grant Date, any Stock Option held by the optionee, to the extent such option
    has become exercisable on or before the date of such termination  (including
    without  limitation, any  portion that  becomes exercisable  because of such
    termination) shall remain exercisable until the earlier to occur of (x)  the
    first  anniversary of such date of  termination or (y) the fifth anniversary
    of the Grant Date.
 
                                      B-4
<PAGE>
       (g) CASHING OUT  OF  STOCK OPTION.    On  receipt of  written  notice  of
           exercise,  the Committee  may elect  to cash out  all or  part of the
    portion of the  shares of Common  Stock for  which a Stock  Option is  being
    exercised  by paying the optionee an amount,  in cash or Common Stock, equal
    to the excess of the Fair Market  Value of the Common Stock over the  option
    price  times the number  of shares of  Common Stock for  which the Option is
    being exercised on the effective date of such cash-out.
 
        Cash-outs pursuant to this  Section 5(g) shall  comply with the  "window
    period"  provisions  of  Rule  16b-3,  to  the  extent  applicable,  and the
    Committee may determine Fair  Market Value based on  the highest and  lowest
    reported  sales prices of the Common Stock on the New York Stock Exchange or
    other national securities  exchange on  which the  shares are  listed or  on
    NASDAQ, as applicable, on any day during such "window period".
 
       (h) CHANGE  OF  CONTROL  CASH-OUT.   The  Committee  may,  but  need not,
           determine at the time  of grant that, during  the 60-day period  from
    and  after a Change  of Control (the "Exercise  Period"), the optionee shall
    have the right, whether or not the Stock Option is fully exercisable and  in
    lieu  of the payment  of the exercise  price for the  shares of Common Stock
    being purchased  under  the  Stock  Option  and  by  giving  notice  to  the
    Corporation,  to elect (within the Exercise Period) to surrender all or part
    of the Stock Option to the Corporation  and to receive cash, within 30  days
    of  such notice,  in an amount  equal to the  amount by which  the Change of
    Control Price per share of Common Stock  on the date of such election  shall
    exceed  the exercise price per share of  Common Stock under the Stock Option
    (the "Spread") multiplied by  the number of shares  of Common Stock  granted
    under the Stock Option as to which the right granted under this Section 5(h)
    shall  have been exercised; PROVIDED, HOWEVER, that if the Change of Control
    is within six months of the date  of grant of a particular Stock Option,  no
    such  election shall  be made  by the  optionee with  respect to  such Stock
    Option prior to six months  from the date of grant.  However, if the end  of
    such  60-day period from and after a  Change of Control is within six months
    of the date of grant of a Stock Option, such Stock Option shall be  canceled
    in exchange for a cash payment to the optionee, effected on the day which is
    six  months and one day after the date of grant of such Option, equal to the
    Spread multiplied by the number of shares of Common Stock granted under  the
    Stock  Option. Notwithstanding the foregoing,  if any right granted pursuant
    to this Section 5(h) would make  a Change of Control transaction  ineligible
    for  pooling of  interests accounting  under APB  No. 16  that but  for this
    Section 5(h) would otherwise be eligible for such accounting treatment,  the
    Committee  shall have the ability to substitute the cash payable pursuant to
    this Section 5(h) with Stock with a Fair Market Value equal to the cash that
    would otherwise be payable hereunder.
 
SECTION 6.  CHANGE OF CONTROL PROVISIONS
 
    (a)IMPACT OF EVENT.  Notwithstanding any other provision of the Plan to  the
       contrary, unless the Committee shall determine otherwise, in the event of
a Change of Control, any Stock Options outstanding as of the date such Change of
Control  is determined to have occurred, and  which are not then exercisable and
vested, shall become  fully exercisable  and vested to  the full  extent of  the
original grant.
 
    (b)DEFINITION  OF CHANGE OF CONTROL.  For purposes of the Plan, a "Change of
       Control" shall mean the happening of any of the following events:
 
        (i) An  acquisition  by any  individual,  entity or  group  (within  the
    meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a "Person") of
    beneficial ownership (within the meaning of Rule 13d-3 promulgated under the
    Exchange  Act) of 20% or  more of either (1)  the then outstanding shares of
 
                                      B-5
<PAGE>
    common stock of the Corporation (the "Outstanding Corporation Common Stock")
    or (2) the combined voting power  of the then outstanding voting  securities
    of  the Corporation entitled to vote  generally in the election of directors
    (the "Outstanding  Corporation  Voting Securities")(a  "Control  Purchase");
    excluding,  however, the  following: (1)  Any acquisition  directly from the
    Corporation, other  than an  acquisition  by virtue  of  the exercise  of  a
    conversion  privilege  unless the  security  being so  converted  was itself
    acquired  directly  from  the  Corporation,  (2)  Any  acquisition  by   the
    Corporation,  (3) Any acquisition  by any employee  benefit plan (or related
    trust) sponsored  or  maintained  by  the  Corporation  or  any  corporation
    controlled  by  the  Corporation,  (4) Any  acquisition  by  any corporation
    pursuant to a transaction  which complies with clauses  (1), (2) and (3)  of
    subsection  (iii) of  this Section  6(b), or  (5) Any  acquisition by Barron
    Hilton, the  Charitable  Remainder  Unitrust created  by  Barron  Hilton  to
    receive  shares from the Estate of Conrad N. Hilton, or the Conrad N. Hilton
    Fund (together, the "Hilton Interests"); or
 
        (ii) A change in the composition of the Board such that the  individuals
    who,  as of the effective date of the Plan, constitute the Board (such Board
    shall be herein after  referred to as the  "Incumbent Board") cease for  any
    reason  to constitute at  least a majority of  the Board; PROVIDED, HOWEVER,
    for purposes of this Section 6(b), that any individual who becomes a  member
    of  the Board subsequent to the effective  date of the Plan, whose election,
    or nomination for election by  the Corporation's shareholders, was  approved
    by a vote of at least a majority of those individuals who are members of the
    Board and who were also members of the Incumbent Board (or deemed to be such
    pursuant to this proviso) shall be considered as though such individual were
    a  member  of the  Incumbent  Board; but,  PROVIDED  FURTHER, that  any such
    individual whose initial assumption of office  occurs as a result of  either
    an  actual or threatened  election contest (as  such terms are  used in Rule
    14a-11 of Regulation 14A promulgated under the Exchange Act) or other actual
    or threatened  solicitation of  proxies or  consents by  or on  behalf of  a
    Person  other than the Board  shall not be so considered  as a member of the
    Incumbent Board (a "Board Change"); or
 
       (iii)  The  approval  by  the  shareholders  of  the  Corporation  of   a
    reorganization,  merger or consolidation or sale or other disposition of all
    or  substantially  all  of  the   assets  of  the  Corporation   ("Corporate
    Transaction");  excluding however, such a  Corporate Transaction pursuant to
    which (1) all or substantially all  of the individuals and entities who  are
    the  beneficial owners, respectively, of  the Outstanding Corporation Common
    Stock and  Outstanding Corporation  Voting Securities  immediately prior  to
    such  Corporate Transaction  will beneficially own,  directly or indirectly,
    more than 50% of, respectively, the outstanding shares of common stock,  and
    the combined voting power of the then outstanding voting securities entitled
    to  vote generally in the election of directors,  as the case may be, of the
    corporation resulting from  such Corporate  Transaction (including,  without
    limitation,  a corporation  which as a  result of such  transaction owns the
    Corporation or all or substantially  all of the Corporation's assets  either
    directly  or through  one or  more subsidiaries)  in substantially  the same
    proportions  as  their  ownership,  immediately  prior  to  such   Corporate
    Transaction,  of the  Outstanding Corporation  Common Stock  and Outstanding
    Corporation Voting Securities, as the case may be, (2) no Person (other than
    the Hilton Interests, the Corporation, any employee benefit plan (or related
    trust) of the Corporation or such corporation resulting from such  Corporate
    Transaction)  will beneficially own, directly or indirectly, 20% or more of,
    respectively, the  outstanding shares  of common  stock of  the  corporation
    resulting  from such Corporate  Transaction or the  combined voting power of
    the outstanding  voting  securities of  such  corporation entitled  to  vote
    generally  in  the election  of  directors except  to  the extent  that such
 
                                      B-6
<PAGE>
    ownership existed prior  to the Corporate  Transaction, and (3)  individuals
    who  were members of the Incumbent Board will constitute at least a majority
    of the members of the board  of directors of the corporation resulting  from
    such Corporate Transaction; or
 
        (iv)  The approval by the stockholders  of the Corporation of a complete
    liquidation or dissolution of the Corporation.
 
    (c)CHANGE OF CONTROL PRICE.   For purposes of  the Plan, "Change of  Control
       Price"  means the higher of (i) the highest reported sales price, regular
way, of a  share of Common  Stock in any  transaction reported on  the New  York
Stock  Exchange Composite Tape  or other national exchange  on which such shares
are listed or on NASDAQ during the 60-day period prior to and including the date
of a Change  of Control or  (ii) if  the Change of  Control is the  result of  a
tender or exchange offer or a Corporate Transaction, the highest price per share
of  Common Stock paid in such tender or exchange offer or Corporate Transaction;
PROVIDED, HOWEVER, that in the  case of a Stock Option  which (A) is held by  an
optionee  who is  an officer or  director of  the Corporation and  is subject to
Section 16(b) of the  Exchange Act and  (B) was granted within  240 days of  the
Change  of Control, then the Change of Control Price for such Stock Option shall
be the Fair Market Value  of the Common Stock on  the date such Stock Option  is
exercised  or deemed exercised. To the extent that the consideration paid in any
such transaction described above consists all or in part of securities or  other
noncash   consideration,  the  value   of  such  securities   or  other  noncash
consideration shall be determined in the sole discretion of the Board.
 
SECTION 7.  TERM, AMENDMENT AND TERMINATION
 
    The Plan will  terminate five years  after the effective  date of the  Plan.
Under  the Plan, Stock Options outstanding as of such date shall not be affected
or impaired by the termination of the Plan.
 
    The Board  may amend,  alter, or  discontinue the  Plan, but  no  amendment,
alteration or discontinuation shall be made which would (i) impair the rights of
the  optionee under  a Stock Option  theretofore granted  without the optionee's
consent, except such  an amendment made  to cause  the Plan to  qualify for  the
exemption provided by Rule 16b-3, or (ii) disqualify the Plan from the exemption
provided by Rule 16b-3. In addition, no such amendment shall be made without the
approval  of  the  Corporation's shareholders  to  the extent  such  approval is
required by law or agreement.
 
    The Committee may amend the terms  of any Stock Option theretofore  granted,
prospectively or retroactively, but no such amendment shall impair the rights of
the  holder without the holder's consent except  such an amendment made to cause
the Plan or Stock Option to qualify for the exemption provided by Rule 16b-3.
 
    Subject to the above provisions, the Board shall have authority to amend the
Plan to take into account changes in law and tax and accounting rules as well as
other developments,  and to  grant Stock  Options which  qualify for  beneficial
treatment under such rules without stockholder approval.
 
SECTION 8.  UNFUNDED STATUS OF PLAN
 
    It  is presently  intended that the  Plan constitute an  "unfunded" plan for
incentive and deferred compensation. The Committee may authorize the creation of
trusts or other arrangements to meet  the obligations created under the Plan  to
deliver  Common  Stock  or make  payments;  PROVIDED, HOWEVER,  that  unless the
Committee  otherwise  determines,  the  existence   of  such  trusts  or   other
arrangements is consistent with the "unfunded" status of the Plan.
 
                                      B-7
<PAGE>
SECTION 9.  GENERAL PROVISIONS
 
    (a)  Notwithstanding  any other  provision of  the  Plan or  agreements made
pursuant thereto, the Corporation shall not be required to issue or deliver  any
certificate  or certificates for shares of Common  Stock under the Plan prior to
fulfillment of all of the following conditions:
 
        (1) Listing or  approval for listing  upon notice of  issuance, of  such
    shares  on  the New  York  Stock Exchange,  Inc.,  or such  other securities
    exchange as may at the time be the principal market for the Common Stock;
 
        (2) Any  registration  or other  qualification  of such  shares  of  the
    Corporation under any state or federal law or regulation, or the maintaining
    in  effect  of  any  such  registration  or  other  qualification  which the
    Committee shall, in its absolute discretion upon the advice of counsel, deem
    necessary or advisable; and
 
        (3) Obtaining any other consent, approval,  or permit from any state  or
    federal  governmental  agency which  the  Committee shall,  in  its absolute
    discretion after receiving the advice of counsel, determine to be  necessary
    or advisable.
 
    (b)  Nothing  contained in  the Plan  shall prevent  the Corporation  or any
subsidiary  or  Affiliate  from   adopting  other  or  additional   compensation
arrangements for its employees.
 
    (c)  Adoption  of  the Plan  shall  not confer  upon  the CEO  any  right to
continued employment, nor shall it  interfere in any way  with the right of  the
Corporation  or any subsidiary  or Affiliate to terminate  the employment of the
CEO at any time.
 
    (d) No later than the date as of which an amount first becomes includible in
the gross income of the CEO for federal income tax purposes with respect to  any
Stock  Option under  the Plan,  the CEO  shall pay  to the  Corporation, or make
arrangements satisfactory  to  the  Committee  regarding  the  payment  of,  any
federal,  state,  local or  foreign  taxes of  any kind  required  by law  to be
withheld with  respect  to  such  amount. Unless  otherwise  determined  by  the
Corporation, withholding obligations may be settled with Common Stock, including
Common Stock that is part of the Stock Option that gives rise to the withholding
requirement.  The  obligations  of  the  Corporation  under  the  Plan  shall be
conditional on  such  payment  or  arrangements, and  the  Corporation  and  its
Affiliates  shall, to the extent permitted by  law, have the right to deduct any
such taxes from  any payment otherwise  due to the  optionee. The Committee  may
establish  such procedures as it deems appropriate, including making irrevocable
elections, for the settlement of withholding obligations with Common Stock.
 
    (e) The Committee shall  establish such procedures  as it deems  appropriate
for  the CEO to designate a beneficiary to whom any amounts payable in the event
of the CEO's death are to  be paid or by whom any  rights of the CEO, after  the
CEO's death, may be exercised.
 
    (f)  The Plan and all Stock Options  made and actions taken thereunder shall
be governed  by and  construed  in accordance  with the  laws  of the  State  of
Delaware, without reference to principles of conflict of laws.
 
SECTION 10.  EFFECTIVE DATE OF PLAN
 
    The  Plan shall  be effective as  of February  1, 1996, provided  that it is
approved and adopted by at least a majority of the shares of Common Stock of the
Corporation voting at its annual meeting scheduled to be held on May 9, 1996.
 
                                      B-8
<PAGE>



                            HILTON HOTELS CORPORATION

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

  Stephen F. Bollenbach and William C. Lebo, Jr., or either of them, are 
hereby constituted and appointed the lawful attorneys and proxies of the 
undersigned, with full power of substitution, to vote and act as proxy with 
respect to all shares of Common Stock of Hilton Hotels Corporation standing 
in the name of the undersigned on the books of the Company at the close of 
business on March 15, 1996, at the Annual Stockholders Meeting to be held at 
10:00 A.M., on May 9, 1996, at the Beverly Hilton, 9876 Wilshire Boulevard, 
Beverly Hills, California 90210, or any adjournment thereof.

  THE POWERS HEREBY GRANTED MAY BE EXERCISED BY BOTH OF SAID ATTORNEYS OR
PROXIES OR THEIR SUBSTITUTES PRESENT AND ACTING AT THE ANNUAL STOCKHOLDERS
MEETING OR ANY ADJOURNMENTS THEREOF OR, IF ONLY ONE BE PRESENT AND ACTING, THEN
BY THAT ONE. THE UNDERSIGNED HEREBY REVOKES ANY AND ALL PROXIES HERETOFORE GIVEN
BY THE UNDERSIGNED TO VOTE AT SAID MEETING.



____________________________________
COMMENTS/ADDRESS CHANGE: PLEASE MARK
COMMENT/ADDRESS BOX ON REVERSE SIDE


                                      (Continued and to be signed on other side)


<PAGE>

This Proxy when properly executed will be voted in the manner directed herein.
If no direction is made, this Proxy will be voted FOR items 1, 2, 3 and 4, and
AGAINST items 5, 6 and 7.

                                                         Please mark
                                                        your votes as    / X /
                                                        indicated in
                                                        this example


1. Election of the following nominees as Directors: Stephen F. Bollenbach,
   Dieter H. Huckestein, Donald R. Knab and Benjamin V. Lambert.

      FOR      WITHHELD       Withheld for the following only (Write the name of
      ALL      FOR ALL        the nominee(s) in the space below).

     /  /       /  /
                              __________________________________________________

2. Proposal to approve the Company's 1996 Stock Incentive Plan.

      FOR         AGAINST        ABSTAIN
     /  /         /  /            /  /

3. PROPOSAL to approve the Company's 1996 Chief Executive Stock Incentive Plan.

     FOR         AGAINST        ABSTAIN
     /  /         /  /            /  /

4. PROPOSAL to ratify the appointment of Arthur Andersen LLP as auditors for the
   Company for fiscal 1996.

     FOR         AGAINST        ABSTAIN
     /  /         /  /            /  /

5. STOCKHOLDER PROPOSAL relating to the independent Directors' pension benefits.

     FOR         AGAINST        ABSTAIN
    /  /         /  /            /  /

6. STOCKHOLDER PROPOSAL relating to declassification of the Board of Directors.

     FOR         AGAINST        ABSTAIN
    /  /         /  /            /  /

7. STOCKHOLDER PROPOSAL relating to independent Directors' compensation.

     FOR         AGAINST        ABSTAIN
    /  /         /  /            /  /


8. In their discretion, the Proxies are authorized to vote upon such other
   business as may properly come before the meeting or at any adjournments 
   thereof.



                                  I plan to attend meeting                /  /

                                  COMMENTS/ADDRESS CHANGE
                                  Please mark this box if you have
                                  written comments/address change         /  /
                                  on the reverse side.




Signature(s)_________________________________   Dated ___________________, 1996

IMPORTANT: Please sign proxy as name appears. Joint owners should each sign 
personally. Trustees and others signing in a representative capacity should 
indicate the capacity in which they sign.



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