AMERICAN CONSUMERS INC
DEF 14A, 1996-08-22
GROCERY STORES
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                          SCHEDULE 14A INFORMATION
                 PROXY STATEMENT PURSUANT TO SECTION 14(A)
                   OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant.  (x )
Filed by a Party other than the Registrant.  (  )
        Check the appropriate box:
(  )    Preliminary Proxy Statement
(  )    Confidential, for Use of the Commission
        Only (as permitted by Rule 14a-6(e)(2))
(x )    Definitive Proxy Statement
(  )    Definitive Additional Materials
(  )    Soliciting Material Pursuant to Section 240.14a-11(c) 
        or Section 240.14a-12

                          AMERICAN CONSUMERS, INC.
             (Name of Registrant as Specified In Its Charter)

                  PAUL R. COOK, EXECUTIVE VICE PRESIDENT
                (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
(x )    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 
        14a-6(i)(2).
(  )    $500 per each party to the controversy pursuant to Exchange 
        Act Rule 14a-6(i)(3).
(  )    Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
        and 0-11.

        (1)     Title of each class of securities to which transaction 
                applies:
                                    N/A

        (2)     Aggregate number of securities to which transaction 
                applies:
                                    N/A

        (3)     Per unit price or other underlying value of transaction 
                computed pursuant to Exchange Act Rule 0-11 (Set forth
                the amount on which the filing fee is calculated and
                state how it was determined):
                                    N/A

        (4)     Proposed maximum aggregate value of transaction:
                                    N/A
        
        (5)     Total fee paid:
                                    N/A

(  )    Fee paid previously with preliminary materials.

(  )    Check box if any part of the fee is offset as provided by 
        Exchange Act Rule 0-11(a)(2) and identify the filing for 
        which the offsetting fee was paid previously.  Identify the 
        previous filing by registration statement number, or the 
        Form or Schedule and the date of its filing.

        (1)     Amount Previously Paid: ______________________________

        (2)     Form, Schedule or Registration Statement No.:_________ 

        (3)     Filing Party: ________________________________________

        (4)     Date Filed: __________________________________________


<PAGE>
                     AMERICAN CONSUMERS, INC.
                           P.O. BOX 2328
                  FORT 0GLETHORPE, GEORGIA 30742


             NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        SEPTEMBER 12, 1996




TO THE SHAREHOLDERS OF
AMERICAN CONSUMERS, INC.:

     The Annual Meeting of the Shareholders of American Consumers,
Inc. ("ACI" or the "Company"), will be held on Thursday, September
12,  1996,  at  3:00 p.m. (E.D.T.) at ACI's General  Office,  418A
Battlefield  Parkway, Fort Oglethorpe, Georgia, for the  following
purposes:

          1)    To  receive reports of officers pertaining to  the
                operations  of the Company during the fiscal year  
                ended June 1, 1996;

          2)    To  elect a Board of Directors consisting of seven
                (7) members;

          3)    To  consider and act upon any other business  that
                may properly come before the meeting.

     Only holders of record of ACI's Common Stock, $.10 par value,
at the close of business on August 12, 1996 are entitled to notice
of and to vote at the meeting or any adjournment thereof.


                                        AMERICAN  CONSUMERS, INC.



                                        Michael A. Richardson
                                        Chairman



Dated: August 22, 1996

     PLEASE  READ THE ATTACHED MATERIAL CAREFULLY, THEN COMPLETE,
DATE AND SIGN THE ENCLOSED FORM OF PROXY AND RETURN IT PROMPTLY TO
THE  COMPANY  IN THE ENCLOSED POSTAGE-PAID ENVELOPE SO  THAT  YOUR
SHARES OF COMMON STOCK WILL BE REPRESENTED AT THE MEETING.  IF YOU
ATTEND THE MEETING, YOU MAY REVOKE YOUR PROXY AND VOTE YOUR SHARES
IN PERSON, SHOULD YOU SO DESIRE.
                                    
<PAGE>
                               
                     AMERICAN CONSUMERS, INC.
                           P.O. BOX 2328
                  FORT OGLETHORPE, GEORGIA 30742

                          PROXY STATEMENT

                  ANNUAL MEETING OF SHAREHOLDERS
                        SEPTEMBER 12, 1996

INFORMATION ABOUT PROXY

     The  enclosed proxy is solicited by American Consumers,  Inc.
("ACI"  or  the  "Company"),  for use  at  the  Annual  Meeting  of
Shareholders  to be held at ACI's General Office, 418A  Battlefield
Parkway, Fort Oglethorpe, Georgia, on Thursday, September 12,  1996
and  at  any  adjournment  or  adjournments  thereof  (the  "Annual
Meeting").  The proxy agents named in the enclosed proxy have  been
selected by the Board of Directors.  The expense of solicitation of
proxies  will be borne by ACI.  The proxy and this proxy  statement
are being mailed to shareholders on or about August 22, 1996.

     Shares represented at the meeting by properly executed proxies
will be voted in accordance with the instructions indicated in the
proxies  unless such proxies have previously been revoked.   If no
instructions are indicated, such shares will be voted (i)  for  the
election of the Board of Directors' seven (7) nominees for director
as  set forth in this proxy statement and (ii) in the best judgment
of the proxy agents, for such other matters as properly come before
the Annual Meeting.

     Any  proxy given pursuant to this solicitation may be revoked
at  any  time by the shareholder giving it, insofar as it  has  not
been  exercised, by delivering to the Secretary of  the  Company  a
written  notice of revocation bearing a later date than the  proxy,
by  submission  of a later-dated, properly executed  proxy,  or  by
revoking the proxy in person and voting at the Annual Meeting.  Any
shareholder who attends the Annual Meeting may personally  announce
his  intention  to vote the shares standing in his name  as  record
holder and vote such shares thereby, and for purposes of such vote,
suspend  any  proxy  (other than an irrevocable proxy)  theretofore
given  by him.  Any written notice revoking a proxy should be  sent
to  American  Consumers,  Inc., P.O.  Box  2328,  Fort  Oglethorpe,
Georgia 30742, Attention: Reba S. Southern, Secretary.

PROPOSALS OF SECURITY HOLDERS FOR 1997 ANNUAL MEETING

     In  accordance  with  current rules  of  the  Securities  and
Exchange  Commission, any shareholder wishing to submit a  proposal
for  inclusion  in the Company's Proxy Materials  must  submit  the
proposal  to  ACI at its General Office, 418A Battlefield  Parkway,
Fort  Oglethorpe, Georgia 30742, at least one hundred twenty  (120)
days  in  advance of the date corresponding with the  date  of  the
prior year's proxy statement.  To submit proposals for inclusion in
the   Company's   Proxy  Materials  for  the  Annual   Meeting   of
Shareholders in 1997, shareholder proposals must be received by the
Company not later than April 24, 1997.

RECORD DATE, VOTE REQUIRED AND RELATED MATTERS

     Holders of record of ACI's Common Stock, $.10 par value  (the
"Common Stock"), at the close of business on August 12, 1996,  will
be  entitled  to notice of and to vote at the Annual Meeting.   The
number of shares of outstanding Common Stock entitled to vote as of
August  12,  1996, was 924,653 shares having one vote each  on  all
matters properly brought before the meeting, exercisable in  person
or by properly executed proxy.  Cumulative voting is not permitted.

      A  majority  of  the shares entitled to vote, represented  in
person  or  by proxy, shall constitute a quorum.  If  a  quorum  is
present,  the  affirmative  vote  of  a  plurality  of  the  shares
represented at the meeting and entitled to vote shall be  the  vote
necessary to elect a director.  Shares represented by proxies  that
reflect abstentions or represent "broker non-votes" (indications by
brokers that they do not have discretionary authority to vote on  a
particular  matter with respect to such shares) will be treated  as
shares  that  are  present and entitled to  vote  for  purposes  of
determining the presence of a quorum.  Abstentions and broker  non-
votes,  however,  do not constitute a vote "for" or  "against"  any
matter  and  thus  will  be disregarded in  the  calculation  of  a
plurality or of "votes cast."  Accordingly, abstentions and  broker
non-votes  will  have no effect on the outcome of the  election  of
directors at the Annual Meeting, assuming the presence of a quorum.
                                    
<PAGE>

PRINCIPAL  SHAREHOLDERS

     The following table sets forth certain information as to each
person known to ACI to be the beneficial owner of more than five
percent (5 %) of its outstanding Common Stock and the amount and
nature of such beneficial ownership by all directors and officers
of ACI as a group, as of August 12, 1996.

<TABLE>

<S>                <C>                         <C>                     <C>
                                               Amount and Nature       Percent
                   Name and Address of         of Beneficial           of                         
Title of Class     Beneficial Owner            Ownership (1) (2)       Class

Common Stock       ZBR, Inc. (2)               484,000                 52.34%
$.10 par value     P.O. Box 2328
                   Fort Oglethorpe, GA 30742

Common Stock       Michael A. Richardson (3)   499,067 (4) (5) (6)     53.97%
$.10 par value     P.O. Box 1230
                   LaFayette, GA 30728

Common Stock       Beatrice H. Richardson (3)  488,010 (4)             52.78%
$.10 par value     89 Donna Lee Drive
                   Fort Oglethorpe, GA 30742

Common Stock       Diana K. Richardson (3)     488,675 (4) (6)         52.85%
$.10 par value     P.O. Box 1230
                   LaFayette, GA 30728

Common Stock       All Directors & Officers    528,141                 57.12%
$.10 par value     as a group (9 persons)
                   Fort Oglethorpe, GA 30742
</TABLE>

(1)  A person is deemed to be the "beneficial owner" of a security
if  that  person has or shares "voting power," which includes  the
power  to  vote  or  direct  the  voting  of  such  security,   or
"investment power," which includes the power to dispose of  or  to
direct  the  disposition of such security, or  if,  under  certain
circumstances,  a  person has the right to acquire  either  voting
power  or investment power over such security through the exercise
of an option or other contractual right.  More than one person may
be  deemed to be a beneficial owner of the same securities, and  a
person may be deemed to be a beneficial owner of securities as  to
which  he  has no personal economic interest or which he  may  not
vote.  Except as otherwise noted, all shares included in the table
are  owned  by  the persons specified with sole  voting  and  sole
investment power.

(2)   ZBR  is  a  closely  held  corporation  whose  officers  and
directors  are Michael A. Richardson, Beatrice H. Richardson,  and
Diana K. Richardson.  ZBR owns 484,000 shares of Common Stock.

(3)   Diana  K.  Richardson is the wife of Michael A.  Richardson.
Beatrice  H.  Richardson is the mother of Michael  A.  Richardson.
Thomas  L. Richardson, a director of ACI, is the uncle of  Michael
A. Richardson.

(4)   This includes 484,000 shares owned by ZBR as to which  (s)he
exercises shared voting and investment power.  See note (2).

(5)   This  includes 10,612 shares held by children of Michael  A.
Richardson, as to which he exercises shared voting and  investment
power.

(6)   This  includes  4,455 shares jointly  owned  by  Michael  A.
Richardson  and  Diana  K. Richardson as to  which  they  exercise
shared voting and investment power.
                                    2
<PAGE>
      
ELECTION OF DIRECTORS

      Under  ACI's By-Laws, not less than three (3) nor more  than
twenty-five  (25) directors may be elected at the Annual  Meeting.
The  Company's management recommends that the number of  directors
which  shall constitute the Board of Directors be fixed  at  seven
(7)  for  the ensuing fiscal year and that the seven (7)  nominees
listed  below be elected to serve for a term of one year or  until
their successors have been duly elected and qualified.  If any  of
the   nominees   should  become  unavailable,  the   discretionary
authority  provided in the proxy will be exercised to vote  for  a
substitute.  The management has no reason to believe that  any  of
the  nominees will become unavailable to serve.  In any event, the
enclosed  proxy  cannot be voted for a greater number  of  persons
than the number of directors set by the shareholders.

INFORMATION ABOUT NOMINEES FOR DIRECTOR

The information set forth below, in regard to the principal
occupation or employment of each nominee during the past five (5)
years and in regard to the beneficial ownership of securities of
each nominee, has been furnished to the Company by the respective
nominees.

<TABLE>
<CAPTION>
Name and Position with ACI       Age    Principal Occupation or       Director Since     Shares Beneficially     Percent of Class
                                              Employment                                   Owned As Of
                                                                                           August 12, 1996 (1)
<S>                               <C>   <C>                              <C>            <C>                         <C>      
Michael A. Richardson (3)         50    Chairman of ACI effective        1973           499,067(2)(4)(5)(6)         53.97%
Chairman of the Board                   April 4, 1991;
President                               President of ACI since
Chief Executive Officer                 January, 1987.
Executive Committee

Paul R. Cook                      46    Executive Vice President/        1991             1,375                       *
Executive Vice President                Treasurer since April 1991
Treasurer                               Secretary/Treasurer from
Executive Committee                     April 1987 to April 1991.
                                        Director of Capital Bank,
                                        Fort Oglethorpe, GA
                                        since May 1993.

Virgil E. Bishop                  57    Vice President of ACI             1987              490                       *
Vice President                          since 1969.
Executive Committee

John P. Price                     75    Retired Pharmacist since          1968            4,400                       *
Audit Committee                         April, 1986; Pharmacist with 
Compensation Committee                  Price Pharmacy prior to
                                        April, 1986.

Thomas L. Richardson (3)          66    Chairman and Former CEO of        1970            5,837                       *
Audit Committee                         Learning Labs, Inc. (distributor
Compensation Committee                  of educational equipment) since
                                        1967 (Retired).

Jerome P. Sims, Sr.               71    Physician;                        1968           16,973                       *
Audit Committee                         Director of Bankers First
Compensation Committee                  formerly Southeast Federal
                                        Savings, Rossville, GA

Herbert S. Willbanks              76    Retired Businessman since 1985;   1976            None                        *
Audit Committee                         Owner and operator of Willbanks
Compensation Committee                  Paint Center prior
                                        to 1985.
</TABLE>

Footnote references (1-6) are explained in the "Principal Shareholders"
section.
*Less than 1% of total common shares outstanding.
                                     3
<PAGE>

DIRECTORS' FEES AND ATTENDANCE

     The Board held four meetings in the fiscal year ended June 1,
1996.   ACI has an Audit Committee which recommends, for  approval
by  the Board of Directors, a firm of independent certified public
accountants to serve as auditors for ACI, makes recommendations to
the  Board  of Directors with respect to the scope of  the  annual
audit,  approves  the services which the auditors  render  to  ACI
(without  impairing the auditors' independence), and may undertake
investigations  of  any  matter of a  financial  nature  and  make
recommendations  to the Board of Directors with  respect  thereto.
Present  members of the Audit Committee are John P. Price,  Thomas
L.  Richardson,  Herbert S. Willbanks and Jerome  P.  Sims.   This
committee met once in the fiscal year ended June 1, 1996.

     The Board of Directors has appointed a Compensation Committee
for  the  current  fiscal year.  The Compensation  Committee  will
annually  review  the  compensation  of  the  Company's  executive
officers  and  may recommend changes in such compensation  to  the
Board  for approval.  These functions were performed by the  Audit
Committee prior to the creation of the Compensation Committee  for
the  current  fiscal  year.  Present members of  the  Compensation
Committee  are  John  P. Price, Thomas L. Richardson,  Herbert  S.
Willbanks  and Jerome P. Sims.  As the Compensation Committee  has
just  been elected during the current fiscal year, it did not hold
any  meetings during the fiscal year ended June 1, 1996.  Mr. Sims
missed  two  Board meetings and one committee meeting  during  the
fiscal  year ended June 1, 1996.  Otherwise, no director  attended
fewer  than 75 % of the aggregate of the total number of  meetings
of  the Board of Directors and the total number of meetings of any
committee on which he served.

     The Board of Directors does not have a nominating committee.

      All  of  the Company's Directors are compensated  for  their
services as Directors at the rate of $300 per month.

EXECUTIVE COMPENSATION
<TABLE>                                     
<CAPTION>
                                     SUMMARY COMPENSATION TABLE   

                                         Annual Compensation
<S>                              <C>    <C>        <C>          <C>                                                           
                                                                Other
Name of Individual and Capacity                                 Annual
in which Such Individual         Year   Salary     Bonus (1)    Compensation (2)

Michael A. Richardson            1996   $80,462    $26,641      $4,578
President and                    1995    79,798     19,942       4,718
Chief Executive Officer          1994    76,500     25,893       4,315

</TABLE>

(1)   The  Company  has  a  policy of awarding  discretionary  cash
bonuses to selected officers of the Company based on the results of
operations.   The  amounts of such bonuses are  determined  by  the
Board  of  Directors.  Individuals receiving such  bonuses  do  not
participate  in  the determination of the amount,  if  any,  to  be
awarded.

(2)  The amount shown includes the personal use of company vehicles
which  are  provided to certain officers and a  15  %  discount  on
groceries  purchased from ACI, provided to all officers,  but  does
not include directors' fees of $300 per month.

     The Company does not provide any compensation to its executive
officers pursuant to any long-term incentive plan.  Other than  Mr.
Richardson, no executive officer of the Company received  aggregate
compensation in excess of $100,000 for the periods set forth in the
table.

COMPENSATION  COMMITTEE  INTERLOCKS AND  INSIDER  PARTICIPATION  IN
COMPENSATION DECISIONS

     No member of the Compensation Committee: (i) was an officer or
employee  of  the  Company; (ii) was formerly  an  officer  of  the
Company; or (iii) had a direct or indirect material interest in any
transaction in which the amount 
                                    4
<PAGE>

involved exceeded $60,000 to  which the  Company  is,  or  during the 
last fiscal year was,  a  party.  Thomas  L.  Richardson, a member of 
the Compensation Committee,  is the uncle of Michael A. Richardson.
                                 
                                 
                    REPORT OF THE COMPENSATION

                COMMITTEE OF THE BOARD OF DIRECTORS

                    OF AMERICAN CONSUMERS, INC.

The  Compensation Committee of the Board of Directors, composed  of
Messrs.  John P. Price, Thomas L. Richardson, Herbert S.  Willbanks
and  Jerome P. Sims administers the Company's bonus plan,  annually
reviews and recommends compensation for all officers of the Company
and  submits  its recommendations to the Board.   As  part  of  its
process of review, the Committee receives recommendations from  the
Company's   senior  management,  including  Mr.  Richardson.    The
Committee  has one regular meeting each year immediately  preceding
the   Company's   Annual  Meeting  of  Shareholders   to   consider
compensation, and meets on an as needed basis at other times during
the  year.   The  following is a report submitted by the  Committee
addressing  the  Company's  compensation  policies  applicable   to
Michael  A. Richardson, the Company's Chief Executive Officer,  and
its most highly compensated executive officers.  No other executive
officer  of  the Company earns in excess of $100,000  in  aggregate
annual compensation.  Accordingly, no officer other than Michael A.
Richardson is named in the preceding table.

COMPENSATION  POLICIES  APPLICABLE  TO  EXECUTIVE  OFFICERS  DURING
FISCAL 1996

The  Company's Compensation Policies have been designed to  attract
and  retain  experienced and highly competent  individuals  and  to
provide  adequate incentives to such individuals to  contribute  to
the   success   and   implementation  of  the  Company's   business
strategies,   while   enhancing   long-term   shareholder    value.
Accordingly,  compensation of the Company's executive officers  and
Chief  Executive  Officer consists of a base  salary  and  benefits
thought  to  be competitive within the retail grocery  business  as
well   as  the  opportunity  to  participate  in  an  annual  bonus
explicitly related to Company performance.  It is believed that the
overall  levels of compensation and benefits paid and  provided  to
the  Company's  executive officers, including the  Company's  Chief
Executive   Officer,   are   competitive   within   the   industry.
Compensation of each of the Company's senior executives consists of
two principal elements:

*     BASE SALARY

Each   executive  officer  is  paid  a  base  salary.    The   base
compensation of Michael A. Richardson was increased from $79,798 to
$80,462 during the past fiscal year.  The base compensation of  all
other  executive officers was increased approximately  3.7%  during
the past fiscal year.

*     BONUS

During  1996,  the  Company's executive officers were  eligible  to
receive a discretionary cash bonus, pursuant to the Company's Bonus
Plan  ("Bonus  Plan").  Under the Bonus Plan, a cash bonus  may  be
established  as a fixed percentage of the Company's pre-tax  income
for  the  year then ended.  The size of the bonus therefore depends
on   the  percentage  established  by  the  Company's  Compensation
Committee  and upon the level of net income before tax achieved  by
the Company.

The  bonus  percentage established by the Committee was 6%  of  the
Company's  net  pretax  income  for the  Chief  Executive  Officer.
Accordingly, because the Company's net income before tax was higher
this year than last, the bonuses awarded to the Company's executive
officers were higher by approximately $23,642.

*     CEO COMPENSATION

As   indicated  above,  compensation  of  the  Company's  executive
officers  is designed to be at a level which is competitive  within
the  industry.   The  base  salary is not  directly  or  explicitly
related to Company performance.
                                   5
<PAGE>

A  significant element of Mr. Richardson's compensation in 1995 was
the bonus to him granted under the Bonus Plan.  As noted above, the
amount of such bonus to Mr. Richardson depends upon enhancement  of
overall  shareholder values reflected by increases in the Company's
earnings.

Mr.  Richardson's  bonus  for 1996 was higher,  compared  to  1995,
reflecting higher net earnings before taxes during the period.  The
Committee  believes  that the grant of such bonuses,  disclosed  in
greater  detail in the preceding table, serves as a reward  to  Mr.
Richardson   for  improvement  of  the  Company's   earnings   and,
indirectly, enhancement of shareholder values.

COMMON STOCK PERFORMANCE

     As part of the executive compensation information presented in
the   Proxy  Statement,  the  Securities  and  Exchange  Commission
requires a five-year comparison of stock performance with  a  broad
market  equity  index  and  with a peer group  of  companies.   The
Company's Common Stock is not actively traded, and accordingly, the
stock prices assumed for the presentation in the accompanying graph
are based on a small number of isolated trades.

      The peer group set forth in the graph represents all publicly
traded  companies appearing in the Value Line Retail Grocery  Store
industry  group  and,  generally,  represent  companies  that   are
significantly larger than ACI.  The results of individual companies
within  the  peer  group have been weighted based on  beginning  of
period market capitalization relative to the overall peer group.
                                 
(Cumulative Total Return Graph appears here; plot points are as follows):      
<TABLE>
<CAPTION>
                                1991     1992     1993     1994     1995     1996
<S>                             <C>      <C>      <C>      <C>      <C>      <C>
American Consumers, Inc.        $100.00  $110.34  $110.34  $116.22  $169.94  $176.80

S&P 500(R)                       100.00   109.85   122.61   127.83   153.64   197.33

Peer Group                       100.00    89.23   108.56   109.07   126.24   180.95

</TABLE>

ASSUMES INITIAL INVESTMENT OF $100

*  TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS
   NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

                                 
                                 6
<PAGE>

ANNUAL REPORT

      The  Annual Report of the Company for the fiscal  year  ended
June  1,  1996, including financial statements for the fiscal  year
and  comparable  periods, including the notes thereto,  accompanies
this Proxy Statement.

CERTAIN TRANSACTIONS

      During  the  fiscal  year ended June  1,  1996,  the  Company
borrowed   an  additional  $15,000  and  repaid  $12,000   of   the
outstanding  principal  balance on an  unsecured  note  payable  to
Beatrice   Richardson,  mother  of  Michael  A.  Richardson.    The
principal balance remaining on such note as of the end of the  1996
fiscal year, following such additional borrowing and repayment,  is
$201,000  and the interest rate on the borrowing at any given  time
is  set  at  .25% less than the then-current base rate charged  the
Company by its principal lender.

OTHER MATTERS

      Upon  recommendation  of  the Audit  Committee  (composed  of
Messrs.   Sims,  Willbanks, Price and Thomas  L.  Richardson),  the
Board  of  Directors  has selected the firm of Hazlett,  Lewis  and
Bieter  as independent certified public accountants to examine  and
report  upon the financial statements of the Company for the fiscal
year  ending in 1997.  Such selection is subject to the negotiation
of  a  reasonable fee for services to be rendered by the  firm.   A
representative  of  Hazlett, Lewis and Bieter  is  expected  to  be
present  at  the  Annual  Meeting to be  available  to  respond  to
appropriate  questions  and will have  an  opportunity  to  make  a
statement if he so desires.

      Reports  of  officers  will  be  received  by  the  Company's
shareholders  at  the  Annual  Meeting;  such  receipt   will   not
constitute approval of the matters referred to in such reports.

      The management knows of no matters to be presented for action
at  the Annual Meeting other than fixing the number of directors at
seven  (7)  and  the election of directors for the  ensuing  fiscal
year.   If  other  matters  should come  before  the  meeting,  the
enclosed proxy confers upon the persons named therein discretionary
authority to vote such proxies in respect to any such other matters
in accordance with their best judgment.




Dated: August 22, 1996
                                  
                                  
                                  7
<PAGE>
*************************************************************************
                                APPENDIX
*************************************************************************

                        AMERICAN CONSUMERS, INC.
                PROXY FOR ANNUAL MEETING OF SHAREHOLDERS

                           September 12, 1996

               THIS PROXY IS BEING SOLICITED ON BEHALF OF
                         THE BOARD OF DIRECTORS

      Michael A. Richardson and Paul R. Cook, and each of them, with full
power to act alone in the absence of the other, are hereby authorized  to
vote the shares of the undersigned in American Consumers, Inc. ("ACI"  or
the "Company") at its Annual Meeting of Shareholders to be held Thursday,
September  12, 1996, or at any adjournment or adjournments  thereof  (the
"Annual  Meeting"),  upon  the matters set  forth  below  in  the  manner
indicated  and at the discretion of the persons named above on any  other
matter  or  matters which may properly come before said  meeting  or  any
adjournment or adjournments thereof and require the vote of shareholders:

1.   ELECTION OF DIRECTORS

     WITH (       )  WITHOUT (       ) authority to fix the number of
     directors for the ensuing fiscal year at seven (7) and to vote for
     the election of the entire group of persons nominated for election
     to the Board of Directors (except as indicated below), consisting of
     John P. Price; Michael A. Richardson; Thomas L. Richardson; Paul R.
     Cook; Jerome P. Sims, Sr.; Herbert S. Willbanks; Virgil E. Bishop;
     or for such substitute nominee or nominees named by the Board of
     Directors at the Annual Meeting if any of the foregoing nominees is
     unable to serve or will not serve.

(You  may  withhold  authority to vote for any nominee  listed  above  by
entering his name in the space below.)

__________________________________________________________________

__________________________________________________________________

If  this  proxy is executed and returned, it will be voted in  accordance
with your instructions indicated above unless revoked.  IN THE ABSENCE OF
SUCH  INDICATION, THIS PROXY WILL BE VOTED AFFIRMATIVELY FOR EACH OF  THE
LISTED NOMINEES.

      The proxy may be revoked by you at any time before it is voted, and
will  in no way interfere with your right to vote in person if you attend
the meeting.

IF  ANY  OF  THE FOREGOING NAMED NOMINEES FOR ELECTION TO  THE  BOARD  OF
DIRECTORS  IS  UNABLE  TO  SERVE OR WILL NOT SERVE,  THIS  PROXY  CONFERS
DISCRETIONARY  AUTHORITY  TO VOTE AT THE ANNUAL  MEETING  FOR  SUBSTITUTE
NOMINEES SELECTED BY THE BOARD OF DIRECTORS.

This  proxy  should  be  dated, signed by the shareholder,  and  returned
promptly  in  the  enclosed envelope.  Persons  signing  in  a  fiduciary
capacity should so indicate.
                                   DATED ___________________, 1996

                                   _______________________________

                                   _______________________________
                                   Signature of Shareholder



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