AMERICAN CONSUMERS INC
DEF 14A, 1999-08-16
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No.   )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement             [_]  Confidential, For Use of the
[X]  Definitive Proxy Statement                   Commission Only (as permitted
[_]  Definitive Additional Materials              by Rule 14a-6(e)(2))
[_]  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12

                            AMERICAN CONSUMERS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.


________________________________________________________________________________
1)   Title of each class of securities to which transaction applies:


________________________________________________________________________________
2)   Aggregate number of securities to which transaction applies:


________________________________________________________________________________
3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):


________________________________________________________________________________
4)   Proposed maximum aggregate value of transaction:


________________________________________________________________________________
5)   Total fee paid:

     [_]  Fee paid previously with preliminary materials:


________________________________________________________________________________

     [_]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

          1)   Amount previously paid:

          2)   Form, Schedule or Registration Statement No.:

          3)   Filing Party:

          4)   Date Filed:


<PAGE>





                            AMERICAN CONSUMERS, INC.
                                  P.O. Box 2328
                         Fort Oglethorpe, Georgia 30742


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                               September 16, 1999




TO THE SHAREHOLDERS OF
AMERICAN CONSUMERS, INC.:

     The Annual Meeting of the Shareholders of American  Consumers,  Inc. ("ACI"
or the  "Company"),  will be held on Thursday,  September 16, 1999, at 3:00 p.m.
(E.D.T.) at ACI's General Office,  418A  Battlefield  Parkway,  Fort Oglethorpe,
Georgia, for the following purposes:

     1)   To receive  reports of officers  pertaining  to the  operations of the
          Company during the fiscal year ended May 29, 1999;

     2)   To elect a Board of Directors consisting of seven (7) members; and

     3)   To consider and act upon any other  business  that may  properly  come
          before the meeting.

     Only holders of record of ACI's Common Stock,  $.10 par value, at the close
of  business  on August 10,  1999 are  entitled  to notice of and to vote at the
meeting or any adjournment thereof.


                                                      AMERICAN CONSUMERS, INC.



                                                      Michael A. Richardson
                                                      Chairman



Dated: August 16, 1999

     PLEASE READ THE ATTACHED MATERIAL CAREFULLY,  THEN COMPLETE,  DATE AND SIGN
THE ENCLOSED FORM OF PROXY AND RETURN IT PROMPTLY TO THE COMPANY IN THE ENCLOSED
POSTAGE-PAID ENVELOPE SO THAT YOUR SHARES OF COMMON STOCK WILL BE REPRESENTED AT
THE MEETING. IF YOU ATTEND THE MEETING,  YOU MAY REVOKE YOUR PROXY AND VOTE YOUR
SHARES IN PERSON, SHOULD YOU SO DESIRE.


<PAGE>


                            AMERICAN CONSUMERS, INC.
                                  P.O. Box 2328
                         Fort Oglethorpe, Georgia 30742

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                               September 16, 1999

INFORMATION ABOUT PROXY

     The enclosed proxy is solicited by American  Consumers,  Inc. ("ACI" or the
"Company"),  for use at the Annual Meeting of  Shareholders  to be held at ACI's
General Office, 418A Battlefield Parkway, Fort Oglethorpe, Georgia, on Thursday,
September 16, 1999 and at any adjournment or  adjournments  thereof (the "Annual
Meeting").  The proxy agents named in the enclosed  proxy have been  selected by
the Board of Directors.  The expense of solicitation of proxies will be borne by
ACI. The proxy and this proxy  statement are being mailed to  shareholders on or
about August 16, 1999.

     Shares  represented  at the meeting by properly  executed  proxies  will be
voted in accordance with the  instructions  indicated in the proxies unless such
proxies have previously been revoked.  If no  instructions  are indicated,  such
shares will be voted (i) for the election of the Board of  Directors'  seven (7)
nominees for director as set forth in this proxy  statement and (ii) in the best
judgment of the proxy agents, for such other matters as properly come before the
Annual Meeting.

     Any proxy given pursuant to this solicitation may be revoked at any time by
the shareholder  giving it, insofar as it has not been exercised,  by delivering
to the Secretary of the Company a written  notice of revocation  bearing a later
date than the proxy, by submission of a later-dated, properly executed proxy, or
by  revoking  the  proxy  in  person  and  voting  at the  Annual  Meeting.  Any
shareholder who attends the Annual Meeting may personally announce his intention
to vote the shares  standing  in his name as record  holder and vote such shares
thereby,  and for  purposes  of such  vote,  suspend  any proxy  (other  than an
irrevocable proxy) theretofore given by him. Any written notice revoking a proxy
should be sent to American  Consumers,  Inc.,  P.O. Box 2328,  Fort  Oglethorpe,
Georgia 30742, Attention: Reba S. Southern, Secretary.

PROPOSALS OF SECURITY HOLDERS FOR 2000 ANNUAL MEETING

     In accordance with current rules of the Securities and Exchange Commission,
any  shareholder  wishing to submit a proposal for  inclusion  in the  Company's
Proxy  Materials  must submit the  proposal to ACI at its General  Office,  418A
Battlefield Parkway, Fort Oglethorpe, Georgia 30742, at least one hundred twenty
(120)  days in  advance  of the date  corresponding  with the date of the  prior
year's proxy statement. To submit proposals for inclusion in the Company's Proxy
Materials for the Annual Meeting of Shareholders in 2000,  shareholder proposals
must be received by the Company not later than April 18, 2000.

RECORD DATE, VOTE REQUIRED AND RELATED MATTERS

     Holders  of record of ACI's  Common  Stock,  $.10 par  value  (the  "Common
Stock"), at the close of business on August 10, 1999, will be entitled to notice
of and to vote at the Annual Meeting. The number of shares of outstanding Common
Stock entitled to vote as of August 10, 1999, was 842,294 shares having one vote
each on all matters properly  brought before the meeting,  exercisable in person
or by properly executed proxy. Cumulative voting is not permitted.

     A majority  of the shares  entitled  to vote,  represented  in person or by
proxy,  shall constitute a quorum. If a quorum is present,  the affirmative vote
of a plurality  of the shares  represented  at the meeting and  entitled to vote
shall be the vote necessary to elect a director.  Shares  represented by proxies
that reflect abstentions or represent "broker non-votes" (indications by brokers
that they do not have  discretionary  authority to vote on a  particular  matter
with  respect to such  shares)  will be treated as shares  that are  present and
entitled  to  vote  for  purposes  of  determining  the  presence  of a  quorum.
Abstentions  and broker  non-votes,  however,  do not constitute a vote "for" or
"against"  any  matter  and thus will be  disregarded  in the  calculation  of a
plurality or of "votes cast." Accordingly, abstentions and broker non-votes will
have no effect  on the  outcome  of the  election  of  directors  at the  Annual
Meeting, assuming the presence of a quorum.


<PAGE>


PRINCIPAL  SHAREHOLDERS

     The following table sets forth certain  information as to each person known
to ACI to be the  beneficial  owner  of  more  than  five  percent  (5 %) of its
outstanding Common Stock and the amount and nature of such beneficial  ownership
by all directors and officers of ACI as a group, as of August 10, 1999.

<TABLE>
<CAPTION>
                                                      Amount and Nature            Percent
                      Name and Address of             of Beneficial                of
Title of Class        Beneficial Owner                Ownership (1) (2)            Class
- --------------        -----------------------         --------------------         ---------

<S>                   <C>                             <C>                          <C>
Common Stock          ZBR, Inc. (2)                   484,000                      57.46%
$.10 par value        P.O. Box 2328
                      Fort Oglethorpe, GA 30742

Common Stock          Michael A. Richardson (3)       499,570 (4) (5) (6)          59.31%
$.10 par value        P.O. Box 1230
                      LaFayette, GA 30728

Common Stock          Diana K. Richardson (3)         499,790 (4) (5) (6)          59.34%
$.10 par value        P.O. Box 1230
                      LaFayette, GA 30728

Common Stock          All Directors & Officers        511,671                      60.75%
$.10 par value        as a group (9 persons)
                      Fort Oglethorpe, GA 30742
</TABLE>


(1) A person is deemed to be the "beneficial owner" of a security if that person
has or shares  "voting  power,"  which  includes the power to vote or direct the
voting of such  security,  or  "investment  power," which  includes the power to
dispose of or to direct the  disposition of such security,  or if, under certain
circumstances,  a  person  has the  right  to  acquire  either  voting  power or
investment  power over such security  through the exercise of an option or other
contractual  right.  More than one person may be deemed to be a beneficial owner
of the same  securities,  and a person may be deemed to be a beneficial owner of
securities as to which he has no personal  economic interest or which he may not
vote.  Except as otherwise  noted, all shares included in the table are owned by
the persons specified with sole voting and sole investment power.

(2) ZBR is a closely held  corporation of which Michael A.  Richardson and Diana
K.  Richardson  are officers and  directors.  ZBR owns 484,000  shares of Common
Stock.

(3)  Diana K.  Richardson  is the  wife of  Michael  A.  Richardson.  Thomas  L.
Richardson, a director of ACI, is the uncle of Michael A. Richardson.

(4) This includes 484,000 shares owned by ZBR as to which (s)he exercises shared
voting and investment power. See note (2).

(5) This  includes  11,115 shares held by a child of Michael A.  Richardson  and
Diana K.  Richardson,  as to which they exercise  shared  voting and  investment
power.

(6) This includes 4,455 shares jointly owned by Michael A.  Richardson and Diana
K. Richardson as to which they exercise shared voting and investment power.

                                       2

<PAGE>


ELECTION OF DIRECTORS

     Under ACI's By-Laws, not less than three (3) nor more than twenty-five (25)
directors  may be  elected  at the  Annual  Meeting.  The  Company's  management
recommends  that the number of  directors  which shall  constitute  the Board of
Directors  be fixed at seven (7) for the ensuing  fiscal year and that the seven
(7)  nominees  listed  below be elected to serve for a term of one year or until
their  successors  have been duly elected and qualified.  If any of the nominees
should become  unavailable,  the discretionary  authority  provided in the proxy
will be  exercised to vote for a  substitute.  The  management  has no reason to
believe that any of the nominees will become unavailable to serve. In any event,
the  enclosed  proxy  cannot be voted for a greater  number of persons  than the
number of directors set by the shareholders.

INFORMATION ABOUT NOMINEES FOR DIRECTOR

The  information  set forth  below,  in regard to the  principal  occupation  or
employment  of each nominee  during the past five (5) years and in regard to the
beneficial  ownership of securities of each nominee,  has been  furnished to the
Company by the respective nominee.

<TABLE>
<CAPTION>

    Name and Position with ACI     Age      Principal Occupation or     Director Since   Shares Beneficially       Percent of Class
                                            Employment                                   Owned As Of
                                                                                         August 10, 1999 (1)
====================================================================================================================================
<S>                                 <C>     <C>                             <C>          <C>                       <C>
Michael A. Richardson (3)           53      Chairman of ACI effective       1973         499,570(2)(4)(5)(6)       59.31%
Chairman of the Board                       April 4, 1991;
President                                   President of ACI since
Chief Executive Officer                     January, 1987.
Executive Committee

Paul R. Cook                        49      Executive Vice President/       1991           1,375                   *
Executive Vice President                    Treasurer since April 1991.
Treasurer                                   Director of Capital Bank,
Executive Committee                         Fort Oglethorpe, GA
                                            since May 1993.

Virgil E. Bishop                    60      Vice President of ACI           1987             490                   *
Vice President                              since 1969.
Executive Committee

John P. Price                       78      Retired Pharmacist since        1968           4,400                   *
Audit Committee                             April, 1986; Pharmacist with
Compensation Committee                      Price Pharmacy prior to
                                            April, 1986.

Thomas L. Richardson (3)            69      Chairman and Former CEO of      1970           5,837                   *
Audit Committee                             Learning Labs, Inc.
Compensation Committee                      (distributor of educational
                                            equipment) since 1967
                                            (Retired).

Jerome P. Sims, Sr.                 74      Physician                       1968            None                   *
Audit Committe
Compensation Committee

Andrew V. Douglas                   70      Retired since 1995; Retail      1998            None                   *
Audit Committee                             Counselor for Fleming
Compensation Committee                      Companies, Inc. prior to 1995.
====================================================================================================================================
</TABLE>

Footnote references (1-6) are explained in the "Principal Shareholders" section.
*Less than 1% of total common shares outstanding.

                                       3

<PAGE>


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 and regulations of the
Securities  and Exchange  Commission  ("SEC")  thereunder  require the Company's
executive  officers  and  directors  and  persons  who own more  than 10% of the
Company's Common Stock, as well as certain  affiliates of such persons,  to file
initial  reports of  ownership  and monthly  transaction  reports  covering  any
changes in ownership  with the SEC and the National  Association  of  Securities
Dealers. Executive officers,  directors, and persons owning more than 10% of the
Company's  Common Stock are required by SEC  regulations  to furnish the Company
with all such  reports  they file.  Based  solely on its review of the copies of
such reports  received by it and written  representations  that no other reports
were required for such persons,  the Company  believes that,  during fiscal year
1999, all filing requirements  applicable to its executive officers,  directors,
and owners of more than 10% of the Company's Common Stock were satisfied.

DIRECTORS' FEES AND ATTENDANCE

     The Board held four meetings in the fiscal year ended May 29, 1999. ACI has
an Audit Committee which recommends,  for approval by the Board of Directors,  a
firm of independent  certified public  accountants to serve as auditors for ACI,
makes recommendations to the Board of Directors with respect to the scope of the
annual audit,  approves the services  which the auditors  render to ACI (without
impairing the auditors'  independence),  and may undertake investigations of any
matter of a financial nature and make  recommendations to the Board of Directors
with respect thereto.  Present members of the Audit Committee are John P. Price,
Thomas L.  Richardson,  Andrew V. Douglas and Jerome P. Sims. This committee met
once in the fiscal year ended May 29, 1999.

     The Board of  Directors  has  appointed a  Compensation  Committee  for the
current fiscal year. The Compensation  Committee will review the compensation of
the Company's  executive  officers  annually and may  recommend  changes in such
compensation  to the Board for approval.  These  functions were performed by the
Audit Committee prior to the creation of the Compensation Committee for the 1997
fiscal year.  Present members of the  Compensation  Committee are John P. Price,
Thomas L.  Richardson,  Andrew V. Douglas and Jerome P. Sims.  The  Compensation
Committee  met once  during the fiscal year ended May 29,  1999.  Only Jerome P.
Sims  attended  fewer than 75 % of the aggregate of the total number of meetings
of the Board of Directors  and the total number of meetings of any  committee on
which he served.

     The Board of Directors does not have a nominating committee.

     All of the  Company's  Directors  are  compensated  for their  services  as
Directors at the rate of $300 per month.

<TABLE>
<CAPTION>

EXECUTIVE COMPENSATION                              SUMMARY COMPENSATION TABLE

                                                       Annual Compensation
                                         -------------------------------------------------
                                                                              Other
Name of Individual and Capacity                                               Annual
in which Such Individual Served          Year      Salary     Bonus (1)   Compensation (2)
- -------------------------------          ----      ------     ---------   ----------------
<S>                                      <C>      <C>           <C>             <C>
Michael A. Richardson                    1999     $84,240       $     0         $ 3,994
President and                            1998      83,920         8,097           4,221
Chief Executive Officer                  1997      82,608         8,380           3,914
</TABLE>



(1) The Company has a policy of awarding  discretionary cash bonuses to selected
officers of the Company based on the results of operations.  The amounts of such
bonuses are  determined by the Board of Directors.  Individuals  receiving  such
bonuses do not  participate in the  determination  of the amount,  if any, to be
awarded.

(2) The amount shown  includes the  personal use of company  vehicles  which are
provided to certain  officers  and a 15 % discount on groceries  purchased  from
ACI, provided to all officers,  but does not include directors' fees of $300 per
month.

                                       4

<PAGE>

     The Company does not provide any  compensation  to its  executive  officers
pursuant to any long-term  incentive  plan. No executive  officer of the Company
received  aggregate  compensation  in excess of $100,000 for the last  completed
fiscal year.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The members of the Compensation Committee are Messrs. John P. Price, Thomas
L.  Richardson,  Andrew  V.  Douglas  and  Jerome  P.  Sims.  No  member  of the
Compensation Committee:  (i) was an officer or employee of the Company; (ii) was
formerly an officer of the Company;  or (iii) had a direct or indirect  material
interest in any  transaction in which the amount  involved  exceeded  $60,000 to
which the Company  is, or during the last  fiscal  year was, a party.  Thomas L.
Richardson,  a member of the Compensation  Committee, is the uncle of Michael A.
Richardson.


                           REPORT OF THE COMPENSATION

                       COMMITTEE OF THE BOARD OF DIRECTORS

                           OF AMERICAN CONSUMERS, INC.

The Compensation  Committee of the Board of Directors,  composed of Messrs. John
P.  Price,  Thomas  L.  Richardson,  Andrew  V.  Douglas  and  Jerome  P.  Sims,
administers   the  Company's  bonus  plan,   annually   reviews  and  recommends
compensation for all officers of the Company and submits its  recommendations to
the  Board.  As  part  of  its  process  of  review,   the  Committee   receives
recommendations from the Company's senior management,  including Mr. Richardson.
The  Committee  has one regular  meeting  each year  immediately  preceding  the
Company's Annual Meeting of Shareholders to consider compensation,  and meets on
an as needed  basis at other times  during the year.  The  following is a report
submitted  by the  Committee  addressing  the  Company's  compensation  policies
applicable to Michael A. Richardson,  the Company's Chief Executive Officer, and
its most highly compensated  executive  officers.  No other executive officer of
the Company had aggregate  annual salary and bonus in excess of $100,000 for the
relevant  period.  Accordingly,  no officer other than Michael A.  Richardson is
named in the preceding table.

COMPENSATION POLICIES APPLICABLE TO EXECUTIVE OFFICERS DURING FISCAL 1999

The  Company's  Compensation  Policies  have been designed to attract and retain
experienced and highly competent  individuals and to provide adequate incentives
to such  individuals  to  contribute  to the success and  implementation  of the
Company's  business  strategies,  while enhancing  long-term  shareholder value.
Accordingly,   compensation  of  the  Company's  executive  officers  and  Chief
Executive  Officer  consists  of a  base  salary  and  benefits  thought  to  be
competitive  within the retail  grocery  business as well as the  opportunity to
participate in an annual bonus explicitly related to Company performance.  It is
believed that the overall levels of compensation  and benefits paid and provided
to the Company's  executive  officers,  including the Company's  Chief Executive
Officer,  are  competitive  within  the  industry.  Compensation  of each of the
Company's senior executives consists of two principal elements:

o    BASE SALARY

Each executive  officer is paid a base salary.  The base compensation of Michael
A. Richardson was increased from $83,200 to $84,240 during the 1998 fiscal year.
The base  compensation  of all other  executive  officers,  except the corporate
secretary,  remained the same as the 1998 fiscal year. Base compensation for the
corporate secretary was increased 2.21% from the 1998 fiscal year.

o    BONUS

During  1999,  the  Company's  executive  officers  were  eligible  to receive a
discretionary  cash bonus,  pursuant to the Company's Bonus Plan ("Bonus Plan").
Under the Bonus Plan, a cash bonus may be established  as a fixed  percentage of
the  Company's  pre-tax  income for the year then  ended.  The size of the bonus
therefore  depends on the percentage  established by the Company's  Compensation
Committee and upon the level of net income before tax achieved by the Company.

                                       5

<PAGE>

The bonus  percentage  established  by the Committee was 6% of the Company's net
pretax income for the Chief Executive Officer. Accordingly,  because the Company
incurred  a loss this  year,  no bonuses  were paid to the  company's  executive
officers.

o    CEO COMPENSATION

As indicated above, compensation of the Company's executive officers is designed
to be at a level which is  competitive  within the industry.  The base salary is
not directly or explicitly related to Company performance.

Mr.  Richardson's  compensation in fiscal 1999 consisted of his base salary plus
the opportunity to earn a bonus under the Bonus Plan. As noted above, the amount
of such bonus to Mr. Richardson depends upon enhancement of overall  shareholder
values reflected by increases in the Company's  earnings,  and no bonus was paid
this year due to the Company's loss for fiscal 1999.

John P. Price
Thomas L. Richardson
Andrew V. Douglas
Jerome P. Sims

COMMON STOCK PERFORMANCE

     As part of the executive  compensation  information  presented in the Proxy
Statement,   the  Securities  and  Exchange   Commission  requires  a  five-year
comparison of stock performance with a broad market equity index and with a peer
group of  companies.  The  Company's  Common Stock is not actively  traded,  and
accordingly,  the stock prices assumed for the  presentation in the accompanying
graph are based on a small number of isolated trades.

     The peer  group set  forth in the  graph  represents  all  publicly  traded
companies  appearing in the Value Line Retail  Grocery Store industry group and,
generally,  represent  companies  that are  significantly  larger than ACI.  The
results of individual  companies  within the peer group have been weighted based
on beginning of period market capitalization relative to the overall peer group.



    (Cumulative Total Return Graph appears here; plot points are as follows)

<TABLE>
<CAPTION>
                             1994       1995        1996        1997        1998        1999
<S>                          <C>      <C>         <C>         <C>         <C>         <C>
American Consumers, Inc.     $100     $146.22     $152.12     $ 85.19     $ 85.19     $ 85.19

S&P 500(R)                   $100     $120.19     $154.37     $199.77     $261.07     $315.96

Peer Group                   $100     $117.87     $173.68     $201.92     $275.46     $326.52
</TABLE>

                                       6

<PAGE>


ANNUAL REPORT

     The Annual  Report of the Company  for the fiscal year ended May 29,  1999,
including  financial  statements  for the fiscal  year and  comparable  periods,
including the notes thereto, accompanies this Proxy Statement.

CERTAIN TRANSACTIONS

     During  the  fiscal  year  ended May 29,  1999,  the  Company  borrowed  an
additional  $13,921 and repaid $72,700 of the outstanding  principal  balance on
unsecured  notes payable to Michael A. and Diana K.  Richardson and to the Trust
established for Matthew Richardson,  son of Michael A. Richardson. The principal
balances  remaining  on  such  notes  as of the  end of the  1999  fiscal  year,
following  such  additional  borrowing and  repayment,  are $97,972 and $52,194,
respectively, and the interest rate on the borrowing at any given time is set at
 .25% less than the  then-current  base rate charged the Company by its principal
lender.

OTHER MATTERS

     Upon  recommendation  of the Audit  Committee  (composed  of Messrs.  Sims,
Douglas,  Price and Thomas L.  Richardson),  the Board of Directors has selected
the  firm  of  Hazlett,   Lewis  and  Bieter  as  independent  certified  public
accountants  to examine and report upon the financial  statements of the Company
for the fiscal year ending in 2000. Such selection is subject to the negotiation
of a reasonable fee for services to be rendered by the firm. A representative of
Hazlett,  Lewis and Bieter is expected to be present at the Annual Meeting to be
available to respond to  appropriate  questions and will have an  opportunity to
make a statement if he so desires.

     Reports of officers will be received by the Company's  shareholders  at the
Annual  Meeting;  such  receipt  will not  constitute  approval  of the  matters
referred to in such reports.

     The management knows of no matters to be presented for action at the Annual
Meeting  other than fixing the number of directors at seven (7) and the election
of directors for the ensuing  fiscal year.  If other matters  should come before
the  meeting,  the  enclosed  proxy  confers  upon  the  persons  named  therein
discretionary  authority  to vote such  proxies  in  respect  to any such  other
matters in accordance with their best judgment.




Dated: August 16, 1999

                                       7

<PAGE>


                            AMERICAN CONSUMERS, INC.

                    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS

                               September 16, 1999

                   THIS PROXY IS BEING SOLICITED ON BEHALF OF
                             THE BOARD OF DIRECTORS


     Michael A.  Richardson and Paul R. Cook, and each of them,  with full power
to act alone in the  absence of the other,  are  hereby  authorized  to vote the
shares of the undersigned in American  Consumers,  Inc. ("ACI" or the "Company")
at its Annual Meeting of Shareholders  to be held Thursday,  September 16, 1999,
or at any adjournment or adjournments  thereof (the "Annual Meeting"),  upon the
matters set forth below in the manner  indicated  and at the  discretion  of the
persons  named  above on any other  matter or matters  which may  properly  come
before said meeting or any adjournment or  adjournments  thereof and require the
vote of shareholders:

1.   ELECTION OF DIRECTORS

     WITH (   ) WITHOUT  (   )  authority to fix the number of directors for the
     ensuing fiscal year at seven (7) and to vote for the election of the entire
     group of persons  nominated for election to the Board of Directors  (except
     as indicated  below),  consisting of John P. Price;  Michael A. Richardson;
     Thomas L. Richardson; Paul R. Cook; Jerome P. Sims, Sr.; Andrew V. Douglas;
     Virgil E. Bishop;  or for such substitute  nominee or nominees named by the
     Board of Directors at the Annual  Meeting if any of the foregoing  nominees
     is unable to serve or will not serve.

(You may withhold authority to vote for any nominee listed above by entering his
name in the space below.)

________________________________________________________________________________

________________________________________________________________________________

If this proxy is executed and returned, it will be voted in accordance with your
instructions  indicated above unless revoked. IN THE ABSENCE OF SUCH INDICATION,
THIS PROXY WILL BE VOTED AFFIRMATIVELY FOR EACH OF THE LISTED NOMINEES.

     The proxy may be revoked by you at any time before it is voted, and will in
no way interfere with your right to vote in person if you attend the meeting.

IF ANY OF THE FOREGOING NAMED NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS IS
UNABLE TO SERVE OR WILL NOT SERVE, THIS PROXY CONFERS DISCRETIONARY AUTHORITY TO
VOTE AT THE ANNUAL  MEETING  FOR  SUBSTITUTE  NOMINEES  SELECTED BY THE BOARD OF
DIRECTORS.

This proxy should be dated, signed by the shareholder,  and returned promptly in
the  enclosed  envelope.  Persons  signing  in a  fiduciary  capacity  should so
indicate.

                                    DATED _______________________________, 1999

                                    ____________________________________________

                                    ____________________________________________
                                    Signature of Shareholder






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