HYDE ATHLETIC INDUSTRIES INC
SC 13G, 1997-02-14
RUBBER & PLASTICS FOOTWEAR
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                   Under the Securities Exchange Act of 1934
                              (Amendment No.   )*


                         Hyde Athletic Industries, Inc.
                         ------------------------------
                                (Name of Issuer)

              Class B Common Stock, $.33 1/3 par value per share
              --------------------------------------------------
                         (Title of Class of Securities)

                                 448632  20  8
                                 -------------
                                 (CUSIP Number)



* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
<PAGE>
 
- -----------------------                                  ---------------------
 CUSIP NO. 448632 20 8              13G                    PAGE 2 OF 9 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON: Advisory Research, Inc.
 1    S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON: #36-2831881
                                                                                
                                                                               
                          
- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION

 4    Delaware                     


- ------------------------------------------------------------------------------
                          SOLE VOTING POWER

                     5    None                                               
     NUMBER OF            
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER

   BENEFICIALLY      6    206,200
                          
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER

                     7    None
    REPORTING             
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER

       WITH          8    206,200
                          
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 9    206,200                

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

11    5.8%   
                                                                         

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*

12    IA     
      

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>
 
- -----------------------                                  ---------------------
 CUSIP NO. 448632 20 8              13G                    PAGE 3 OF 9 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON: David B. Heller              
 1    S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON: SSN ###-##-####
                                                                                
                                                                               
                          
- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION

 4    United States Citizen        


- ------------------------------------------------------------------------------
                          SOLE VOTING POWER

                     5    None                                               
     NUMBER OF            
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER

   BENEFICIALLY      6    206,200
                          
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER

                     7    None
    REPORTING             
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER

       WITH          8    206,200
                          
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 9    206,200                

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

11    5.8%   
                                                                         

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*

12    IN     
      

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>
 
ITEM 1(A)  NAME OF ISSUER:

           Hyde Athletic Industries, Inc.

ITEM 1(B)  NAME OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           Centennial Industrial Park
           13 Centennial Drive
           Peabody, MA 01960

ITEM 2(A)  NAME OF PERSONS FILING:

           Advisory Research, Inc.
           David B. Heller

ITEM 2(B)  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE,
           RESIDENCE:
           -------------------------------------------------

           Two Prudential Plaza
           180 N. Stetson, Suite 5780
           Chicago, Illinois  60601

ITEM 2(C)  CITIZENSHIP

           Advisory Research, Inc. is a Delaware corporation.
           David B. Heller is a United States citizen.

ITEM 2(D)  TITLE OF CLASS OF SECURITIES:
       
           Class B Common Stock, $.33 1/3 par value per share.

ITEM 2(E)  CUSIP NO.:

           448632 20 8

ITEM 3     IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B),
           CHECK WHETHER THE PERSON FILING IS A:
           -------------------------------------

           (a) [ ]   Broker or Dealer registered under Section 15 of the Act

           (b) [ ]   Bank as defined in Section 3(a)(6) of the Act

           (c) [ ]   Insurance Company as defined in Section 3(a)(19) of the Act

           (d) [ ]   Investment Company registered under Section 8 of the
                     Investment Company Act. (Advisory Research, Inc.)

                               Page 4 of 9 Pages
<PAGE>
 
        (e) [X]  Investment Adviser registered under Section 203 of the
                 Investment Advisers Act of 1940

        (f) [ ]  Employee Benefit Plan, Pension Fund which is subject to the
                 provisions of the Employee Retirement Income Security Act of
                 1974 or Endowment Fund

        (g) [ ]  Parent Holding Company, in accordance with Rule 13d-
                 1(b)(1)(ii)(G)

        (h) [ ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(H)

ITEM 4  OWNERSHIP:

        (a)  Amount Beneficially Owned:

             Advisory Research, Inc.    206,200
             David B. Heller            206,200

        (b)  Percent of Class (based on 3,533,659 shares outstanding as of
             November 8, 1996):

             Advisory Research, Inc.    5.8%
             David B. Heller            5.8%

        (c)  Number of shares as to which such person has:

             (i)  Sole power to vote or to direct the vote:

                  None

            (ii)  Shared power to vote or to direct the vote:

                  Advisory Research, Inc.    206,200
                  David B. Heller            206,200

           (iii)  Sole power to dispose or to direct the disposition of:

                  None

            (iv)  Shared power to dispose or to direct the disposition of:
 
                  Advisory Research, Inc.    206,200
                  David B. Heller            206,200

                               Page 5 of 9 Pages
<PAGE>
 
        As of December 31, 1996, Advisory Research, Inc. was the direct
        beneficial owner of 206,200 shares of Hyde Athletics Industries, Inc.
        Class B Common Stock. David B. Heller is President and the controlling
        shareholder of Advisory Research, Inc.

ITEM 5  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
        ---------------------------------------------

        If this statement is being filed to report the fact that as of the date
        hereof the reporting person has ceased to be the beneficial owner of
        more than five percent of the class of securities, check the
        following [ ].

ITEM 6  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
        ----------------------------------------------------------------

        No other person has the right to receive or the power to direct the
        receipt of dividends from, or the proceeds from the sale of, the shares
        reported hereunder.

ITEM 7  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
        SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY:
        ----------------------------------------------------------------------

        Not applicable.

ITEM 8  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
        ----------------------------------------------------------

        Not applicable.

ITEM 9  NOTICE OF DISSOLUTION OF GROUP:
        ------------------------------- 

        Not applicable.

ITEM 10  CERTIFICATION:
         -------------- 

         By certifying below I certify that, to the best of my knowledge and
         belief, the securities referred to above were acquired in the ordinary
         course of business and were not acquired for the purpose of and do not
         have the effect of changing or influencing the control of the issuer of
         such securities and were not acquired in connection with or as a
         participant in any transaction having such purposes or effect.


                               Page 6 of 9 Pages
<PAGE>
 
                                   SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date: February 13, 1997

                                          ADVISORY RESEARCH, INC.


                                          By:    /s/  DAVID B. HELLER
                                               ------------------------------
                                               Name:  David B. Heller
                                               Its:   President

                               Page 7 of 9 Pages
<PAGE>
 
                                   SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date: February 13, 1997

                                          By:    /s/  DAVID B. HELLER
                                               ------------------------------
                                               David B. Heller
                                               
                               Page 8 of 9 Pages
<PAGE>
 
                                    EXHIBIT
                                    -------

                      SCHEDULE 13G JOINT FILING AGREEMENT

                    The undersigned and each other person executing this joint
filing agreement agree as follows:

     (i) The undersigned and each other person executing this joint filing
agreement are individually eligible to use the Schedule 13G to which this
Exhibit is attached, and such Schedule 13G is filed on behalf of the undersigned
and each other person executing this joint filing agreement; and

     (ii) The undersigned and each other person executing this joint filing
agreement are responsible for the timely filing of such Schedule 13G and any
amendments thereto, and for the completeness and accuracy of the information
concerning such person contained therein; but none of the undersigned or any
other person executing this joint filing agreement is responsible for the
completeness or accuracy of the information concerning any other persons making
the filing, unless such person knows or has reason to believe that such
information is accurate.

     This Agreement may be executed in one or more counterparts by each person
executing this joint filing agreement, and each such counterparts shall be an
original but all of which, taken together, shall constitute but one and the same
instrument.

Dated:  February 13, 1997

     ADVISORY RESEARCH, INC.


                                    By:   /s/  DAVID B. HELLER
                                         ---------------------
                                         Name:  David B. Heller
                                         Its: President



                                          /s/  DAVID B. HELLER
                                    ---------------------------
                                    David B. Heller



                               Page 9 of 9 Pages


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