SAUCONY INC
10-Q, 1998-08-14
RUBBER & PLASTICS FOOTWEAR
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                   FORM 10-Q

(Mark One)

         {x}   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                  For the quarterly period ended July 3, 1998

                                       OR

        {  }  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
             For the transition period from _________ to _________

                         Commission File Number 0-05083

                                 SAUCONY, INC.
             (Exact name of registrant as specified in its charter)


    Massachusetts                                   04-1465840
(State or other jurisdiction of      (I.R.S. employer identification number)
incorporation or organization)

      Centennial Industrial Park, 13 Centennial Drive, Peabody, MA  01960
                    (Address of principal executive offices)

                                  978-532-9000
              (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                            Yes [ X ]    No [     ]

            Class                          Outstanding as of August 11, 1998

Class A Common Stock-$.33 1/3 Par Value                2,704,027
Class B Common Stock-$.33 1/3 Par Value                3,572,987
                                                        --------
                                                       6,277,014
                                                        ========





                         SAUCONY, INC. AND SUBSIDIARIES


                                     INDEX



PART I.  FINANCIAL INFORMATION



Item 1.  Financial Statements

   Condensed Consolidated Balance Sheets as of July 3, 1998
     and January 2, 1998                                                  3

   Condensed Consolidated Statements of Income for the
     thirteen weeks and twenty-six weeks ended July 3, 1998
     and July 4, 1997                                                     4

   Condensed Consolidated Statements of Stockholders' Equity for
     the twenty-six weeks ended July 3, 1998 and July 4, 1997             5

   Condensed Consolidated Statements of Cash Flows for the
     twenty-six weeks ended July 3, 1998 and July 4, 1997               6 - 7

   Notes to Condensed Consolidated Financial Statements -
     July 3, 1998                                                       8 - 11


Item 2.  Management's Discussion and Analysis of Financial
   Condition and Results of Operations                                 12 - 17


PART II.  OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders              18
Item 5.  Stockholder Proposals for the 1999 Annual Meeting of
   Stockholders                                                           18
Item 6.  Exhibits and Reports on Form 8-K                                 19

Signature                                                                 20






<TABLE>
<CAPTION>
                                                   SAUCONY, INC. AND SUBSIDIARIES
                                               Condensed Consolidated Balance Sheets

                                                            (Unaudited)
                                                           (in thousands)

                                                               ASSETS
                                                                               July 3,          January 2,
                                                                                 1998              1998
                                                                              ----------        ---------
<S>                                                                            <C>              <C>
Current assets:
  Cash and cash equivalents                                                    $    2,817       $    4,432
  Marketable securities                                                               187              148
  Accounts receivable                                                              22,686           18,730
  Inventories                                                                      24,363           23,471
  Prepaid expenses and other current assets                                         3,292            3,514
                                                                               ----------       ----------
    Total current assets                                                           53,345           50,295
                                                                               ----------       ----------

Property, plant and equipment, net                                                  8,027            8,135
                                                                               ----------       ----------
Other assets                                                                        3,102            3,194
                                                                               ----------       ----------
Total assets                                                                   $   64,474       $   61,624
                                                                               ==========       ==========

                                                LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Notes payable                                                                $    6,191       $    2,885
  Current maturities of long term debt                                                313            3,639
  Accounts payable                                                                  3,477            3,881
  Accrued expenses and other current liabilities                                    4,794            2,910
                                                                               ----------       ----------
    Total current liabilities                                                      14,775           13,315
                                                                               ----------       ----------

Long-term obligations:
  Long-term debt                                                                      615              771
  Deferred income taxes                                                             1,911            1,921
  Other long-term obligations                                                         150              144
                                                                               ----------       ----------
    Total long-term obligations                                                     2,676            2,836
                                                                               ----------       ----------

Minority interest in consolidated subsidiaries                                        213              195
                                                                               ----------       ----------

Stockholders' equity:
  Common stock, $.33 1/3 par value                                                  2,158            2,150
  Additional paid in capital                                                       15,729           15,652
  Retained earnings                                                                30,634           28,987
  Accumulated translation                                                            (633)            (417)
                                                                               -----------      -----------
    Total                                                                          47,888           46,372

Less:
  Common stock held in treasury, at cost                                           (1,054)          (1,054)
  Unearned compensation                                                               (24)             (40)
                                                                               -----------      -----------
                                                                                   46,810           45,278
                                                                               ----------       ----------
Total liabilities and stockholders' equity                                     $   64,474       $   61,624
                                                                               ==========       ==========

                                      See notes to condensed consolidated financial statements
</TABLE>




<TABLE>
<CAPTION>
                                                   SAUCONY, INC. AND SUBSIDIARIES
                                            Condensed Consolidated Statements of Income
                          For the Thirteen Weeks and Twenty-Six Weeks Ended July 3, 1998 and July 4, 1997

                                                            (Unaudited)
                                               (in thousands, except per share data)

                                                                13 Weeks     13 Weeks     26 Weeks     26 Weeks
                                                                 Ended        Ended        Ended        Ended
                                                                July 3,      July 4,      July 3,      July 4,
                                                                  1998         1997         1998         1997
                                                                 ------       ------       ------       ------
<S>                                                             <C>          <C>          <C>          <C>
Net sales                                                       $ 26,562     $ 24,398     $  56,186    $  49,615
Other income (expense)                                               130          101           206          (50)
                                                                --------     --------     ---------    ----------
Total revenue                                                     26,692       24,499        56,392       49,565
                                                                --------     --------     ---------    ---------

Costs and expenses
  Cost of sales                                                   16,480       15,848        36,131       32,480
  Selling expenses                                                 4,779        4,565         9,202        8,529
  General and administrative expenses                              4,070        3,458         7,580        6,692
  Writedown of assets                                                  0          850             0          850
  Interest expense                                                   195          251           416          500
                                                                --------     --------     ---------    ---------
    Total costs and expenses                                      25,524       24,972        53,329       49,051
                                                                --------     --------     ---------    ---------

Income (loss) from continuing operations before
  income taxes and minority interest                               1,168         (473)        3,063          514

Provision (benefit) for income taxes                                 494         (171)        1,392          211

Minority interest in income (loss) of consolidated subsidiaries        1         (182)           24         (147)
                                                                --------     ---------    ---------    ----------

Income (loss) from continuing operations                             673         (120)        1,647          450

Discontinued operations:
  Loss from discontinued operations (net of tax
    (expense) benefit of $72 and $262, respectively)                   0         (107)            0         (394)

  Loss on disposal of Brookfield Athletic Co., Inc.
    including operating loss of $94 during the
    phase out period (net of tax benefit of $153)                      0         (241)            0         (241)
                                                                --------     ---------    ---------    ----------

Net income (loss)                                               $    673     $   (468)    $   1,647    $    (185)
                                                                ========     =========    =========    ==========

Per share amounts:

Earnings per common share - basic:
  Net income (loss) from continuing operations                  $    0.11    $  (0.02)    $    0.26    $   0.07
  Loss from discontinued operations                                  0.00       (0.05)         0.00       (0.10)
                                                                ---------    ---------    ---------    --------
Net income (loss) per common share - basic                      $    0.11    $  (0.07)    $    0.26    $  (0.03)
                                                                =========    =========    =========    ========

Earnings per common share - diluted:
  Net income (loss) from continuing operations                  $    0.11    $  (0.02)    $    0.26    $   0.07
  Loss from discontinued operations                                  0.00       (0.05)         0.00       (0.10)
                                                                ---------    ---------    ---------    --------
Net income (loss) per common share - diluted                    $    0.11    $  (0.07)    $    0.26    $  (0.03)
                                                                =========    =========    =========    ========

Weighted average common shares and equivalents outstanding         6,342        6,237         6,348        6,272
                                                                ========     ========     =========    =========

Cash dividends per share of common stock                               0            0             0            0
                                                                ========     ========     =========    =========

                                      See notes to condensed consolidated financial statements
</TABLE>


<TABLE>
<CAPTION>
                                                   SAUCONY, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Stockholders' Equity
                                    For the Twenty-Six Weeks Ended July 3, 1998 and July 4, 1997

                                             (Amounts in thousands, except share data)


                                                                    Common Stock          Paid-in      Retained
                                                                Class A      Class B      Capital      Earnings
                                                                -------      -------      -------      --------
<S>                                                             <C>          <C>          <C>          <C>
Balance, January 3, 1997                                        $    902     $  1,243     $  15,581    $  33,705
Amortization of unearned compensation                                  0            0             0            0
Net loss                                                               0            0             0         (185)
Foreign currency translation adjustments                               0            0             0            0
                                                                --------     --------     ---------    ---------
Balance, July 4, 1997                                           $    902     $  1,243     $  15,581    $  33,520
                                                                ========     ========     =========    =========


Balance, January 2, 1998                                        $    902     $  1,248     $  15,652    $  28,987
Issuance of 25,500 shares of common
  stock, stock option exercise                                         0            8            77            0
Amortization of unearned compensation                                  0            0             0            0
Net income                                                             0            0             0        1,647
Foreign currency translation adjustments                               0            0             0            0
                                                                --------     --------     ---------    ---------
Balance, July 3, 1998                                           $    902     $  1,256     $  15,729    $  30,634
                                                                ========     ========     =========    =========



<CAPTION>
                                                                                                            Total
                                                   Treasury Stock           Unearned     Accumulated     Stockholders'
                                                Shares         Amount     Compensation   Translation         Equity
                                                ------         ------     -----------    -----------        --------
<S>                                           <C>            <C>         <C>              <C>              <C>
Balance, January 3, 1997                        198,400      $  (1,054)      $  (65)        $  (233)       $  50,079
Amortization of unearned compensation                 0              0           21               0               21
Net loss                                              0              0            0               0             (185)
Foreign currency translation adjustments              0              0            0             (22)             (22)
                                              ---------      ---------       ------         --------       ----------
Balance, July 4, 1997                           198,400      $  (1,054)      $  (44)        $  (255)       $  49,893
                                              =========      ==========      =======        ========       =========


Balance, January 2, 1998                        198,400      $  (1,054)      $  (40)        $  (417)       $  45,278
Issuance of 25,500 shares of common
  stock, stock option exercise                        0              0            0               0               85
Amortization of unearned compensation                 0              0           16               0               16
Net income                                            0              0            0               0            1,647
Foreign currency translation adjustments              0              0            0            (216)            (216)
                                              ---------      ---------       ------         --------       ----------
Balance, July 3, 1998                           198,400      $  (1,054)      $  (24)        $  (633)       $  46,810
                                              =========      ==========      =======        ========       =========
<FN>

                                      See notes to condensed consolidated financial statements
</TABLE>




<TABLE>
<CAPTION>
                                                   SAUCONY, INC. AND SUBSIDIARIES
                                          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    FOR THE TWENTY-SIX WEEKS ENDED JULY 3, 1998 AND JULY 4, 1997

                                          INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
                                                           (in thousands)

                                                            (Unaudited)


                                                                               July 3,             July 4,
                                                                                 1998                1997
                                                                                ------              ------
<S>                                                                            <C>                 <C>
Cash flows from operating activities:

  Net income (loss)                                                            $   1,647           $   (185)
                                                                               ---------           ---------

  Adjustment to reconcile net income to net cash
   provided (used) by operating activities:
    Loss from discontinued operations                                                  0                635
    Depreciation and amortization                                                    843                720
    Deferred income tax provision (benefit)                                         (222)            (1,024)
    Provision for bad debts and discounts                                          2,685              2,927
    Writedown of assets                                                                0                850
    Other                                                                            194               (130)

Changes in operating assets and liabilities, net effect of
  acquisitions, dispositions and foreign currency adjustments:
  Decrease (increase) in assets:
   Marketable securities                                                             (39)               58
   Accounts receivable                                                            (6,632)           (6,479)
   Inventories                                                                      (835)           (1,851)
   Prepaid expenses and other current assets                                         440              (554)
  Increase (decrease) in liabilities:
   Accounts payable                                                                 (439)              (101)
   Accrued expenses                                                                1,975                283
                                                                                   ------             ------

  Total adjustments                                                               (2,030)            (4,396)
                                                                                   -------           --------

Net cash used by continuing operations                                              (383)            (4,581)

Net cash provided by discontinued operations                                           0              2,157
                                                                                   ------            ------

Net cash used by operating activities                                               (383)            (2,424)
                                                                                   ------            -------

Cash flows from investing activities:

 Purchases of property, plant and equipment                                         (499)             (485)
 Increase in deferred charges, deposits and other                                   (180)             (364)
 Proceeds from sale of equipment                                                      15                 3
 Proceeds from sale of Brookfield Athletic Co., Inc.                                   0             6,000
 Payments for business acquisitions                                                 (579)                0
                                                                                   -------           -------

Net cash provided (used) by investing activities                                  (1,243)            5,154
                                                                                 -------            ------


Cash flows from financing activities:

 Net short-term borrowings                                                         2,143              (870)
 Repayment of long-term debt and capital lease obligations                       (2,178)            (2,223)
 Issuances of common stock, including options                                         85                 0
                                                                                 --------           -------

Net cash provided (used) by financing activities                                      50            (3,093)

Effect of exchange rate changes on cash and
 cash equivalents                                                                    (39)              405
                                                                                  --------          -------

Net increase (decrease) in cash and cash equivalents                              (1,615)               42

Cash and equivalents at beginning of period                                        4,432             2,803
                                                                                 --------           -------

Cash and equivalents at end of period                                            $ 2,817           $ 2,845
                                                                                 ========          ========

Supplemental disclosure of cash flow information:

 Cash paid during the period for:
  Income taxes, net of refunds                                                   $   218           $  196
                                                                                 ========          ========

  Interest                                                                       $   413           $  546
                                                                                 ========          ========

Non-cash investing and financing activities:

 Property purchased under capital leases                                         $     0           $   66
                                                                                 ========          =======


<FN>

                                      See notes to condensed consolidated financial statements
</TABLE>





                                 SAUCONY, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  JULY 3, 1998

                                  (Unaudited)


NOTE A - BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with the instructions to Form 10-Q and, therefore, do not
include all information and footnotes necessary for a fair presentation of
financial position, results of operations and cash flows in conformity with
generally accepted accounting principles.  In the opinion of management, all
adjustments (consisting solely of normal recurring adjustments) necessary for a
fair presentation have been included.  These interim consolidated financial
statements should be read in conjunction with the audited consolidated financial
statements and the notes thereto, included in the Company's Annual Report on
Form 10-K, as filed with the Securities and Exchange Commission, for the year
ended January 2, 1998.  Operating results for the twenty-six weeks ended July 3,
1998, are not necessarily indicative of the results for the entire year.


NOTE B - RECLASSIFICATION

On July 4, 1997, Brookfield Athletic Co., Inc. ("Brookfield"), a wholly-owned
subsidiary of the Company sold substantially all of the assets used in the
Brookfield business.  The results of operations for Brookfield for the thirteen
weeks and twenty-six weeks ended July 4, 1997 have been segregated from
continuing operations and are reported separately as discontinued operations.



NOTE C - INVENTORIES

Inventories at July 3, 1998 and January 2, 1998 consisted of the following:


                                          July 3,    January 2,
                                            1998        1998
                                          ------      ------

            Finished goods                $19,304     $17,534
            Work in progress                 583         514
            Raw materials                  4,476       5,423
                                          ------      ------
                                          $24,363     $23,471
                                          =======     =======





<TABLE>
<CAPTION>
NOTE D - EARNINGS PER SHARE
                                                                          (Unaudited)

                                                        (amounts in thousands, except per share amounts)

                                                          Thirteen Weeks                Thirteen Weeks
                                                        Ended July 3, 1998            Ended July 4, 1997
                                                     -----------------------       ------------------------
                                                     Earnings       Earnings        Earnings       Earnings
                                                       per            per             per            per
                                                      Common         Common          Common         Common
                                                     Share -        Share -         Share -        Share -
                                                      Basic         Diluted          Basic         Diluted
                                                     -------        --------        --------       --------
<S>                                                  <C>            <C>            <C>             <C>
Consolidated income

Income (loss) from continuing operations             $    673       $     673      $    (120)      $   (120)
Loss from discontinued operations                           0               0           (348)          (348)
                                                     --------       ---------      ----------      ---------
Net income (loss) available for common
  shares and assumed conversions                     $    673       $     673      $    (468)      $   (468)
                                                     ========       =========      ==========      =========

Weighted average common shares
  outstanding                                           6,262           6,262          6,237          6,237

Effect of dilutive securities:
  Employee stock options                                    0              80              0              0
                                                     --------       ---------      ---------       --------
                                                        6,262           6,342          6,237          6,237
                                                     --------       ---------      ---------       --------

Earnings per share:
  Income (loss) from continuing operations           $   0.11       $   0.11       $   (0.02)      $  (0.02)
  Loss from discontinued operations                      0.00           0.00           (0.05)         (0.05)
                                                     -------        --------       ----------      --------
  Net income (loss)                                  $   0.11       $   0.11       $   (0.07)      $  (0.07)
                                                     =======        ========       ==========      ========

</TABLE>




NOTE D - EARNINGS PER SHARE, Continued


<TABLE>
<CAPTION>

                                                         Twenty-Six Weeks              Twenty-Six Weeks
                                                        Ended July 3, 1998            Ended July 4, 1997
                                                     -----------------------       ------------------------
                                                     Earnings       Earnings        Earnings       Earnings
                                                       per            per             per            per
                                                      Common         Common          Common         Common
                                                     Share -        Share -         Share -        Share -
                                                      Basic         Diluted          Basic         Diluted
                                                    ---------      ---------       ---------       --------
<S>                                                  <C>            <C>            <C>             <C>
Consolidated income

Income from continuing operations                    $  1,647       $   1,647      $     450       $    450
Loss from discontinued operations                           0               0           (635)          (635)
                                                     --------       ---------      ----------      ---------
Net income (loss) available for common
  shares and assumed conversions                     $  1,647       $   1,647      $    (185)      $   (185)
                                                     ========       =========      ==========      =========

Weighted average common shares
  outstanding                                           6,267           6,267          6,237          6,237

Effect of dilutive securities:
  Employee stock options                                    0              81              0             35
                                                     --------       ---------      ---------       --------
                                                        6,267           6,348          6,237          6,272
                                                     --------       ---------      ---------       --------

Earnings per share:
  Income (loss) from continuing operations           $   0.26       $   0.26       $    0.07       $   0.07
  Loss from discontinued operations                      0.00           0.00           (0.10)         (0.10)
                                                     --------       --------       ----------      --------
  Net income (loss)                                  $   0.26       $   0.26       $   (0.03)      $  (0.03)
                                                     ========       ========       ==========      =========

</TABLE>



<TABLE>
<CAPTION>
NOTE E - STATEMENT OF COMPREHENSIVE INCOME

                                                                         (Unaudited)
                                                                        (in thousands)

                                                     13 Weeks       13 Weeks        26 Weeks       26 Weeks
                                                      Ended          Ended           Ended          Ended
                                                     July 3,        July 4,         July 3,        July 4,
                                                       1998           1997            1998           1997
                                                     --------       --------        --------       --------

<S>                                                  <C>            <C>            <C>             <C>
Net income (loss)                                    $    673       $    (468)     $   1,647       $   (185)

Other comprehensive income (loss):
  Foreign currency translation adjustment                (184)              0           (216)           (23)
  Income tax expense (benefit) related to
    other comprehensive income (loss)                     (74)              5            (86)            (2)
                                                     ---------      ---------      ----------      ---------

Other comprehensive income (loss), net of tax            (110)             (5)          (130)           (21)
                                                     ---------      ----------     ----------      ---------

Comprehensive income (loss)                          $    563       $    (473)     $   1,517       $   (206)
                                                     ========       ==========     =========       =========
</TABLE>





NOTE F - SUBSEQUENT EVENT

On July 30, 1998, Saucony SP Pty Limited ("Saucony SP"), the Company's wholly-
owned Australian subsidiary, entered into an agreement to sell certain of its
assets used in Saucony SP's footwear business  to Acier Sportswear Pty Limited
("Acier").  The purchase price for the assets, which per the agreement cannot
exceed A$2,500,000, will be determined based upon the lower of the cost or net
realizable value of the assets as agreed to by both parties.  The transaction is
expected to be completed by August 14, 1998.

In conjunction with the asset sale, the Company entered into a distribution
agreement with Acier.  Under the terms of the distribution agreement Acier was
granted exclusive rights to distribute Saucony footwear and Saucony accessories
in Australia and New Zealand for a term of three years with an option for an
additional three year term.

Saucony SP is currently in negotiations to sell certain of its assets used in
Saucony SP's apparel business to Apex Sports Pty Limited ("Apex").  The purchase
price for the assets will be determined based upon the lower of the cost or net
realizable value of the assets as agreed to by both parties.  The transaction is
expected to be completed by August 31, 1998.

In conjunction with the anticipated asset sale and as a condition precedent to
entering the agreement, the  Company entered into a license agreement with Apex.
Under the terms of the license agreement, Apex was granted exclusive rights to
use the Saucony trademark on apparel distributed in Australia and New Zealand
for a term of three years with an option for an additional three year terms.

The Company does not expect these transactions to have a material impact on the
consolidated financial statements for the quarter ending October 2, 1998.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

The following table sets forth net sales and percentages of net sales of the
Company's product lines in the thirteen and twenty-six weeks ended July 3, 1998
and July 4, 1997, respectively (in thousands):

               Thirteen Weeks Ended July 3, 1998 and July 4, 1997
               --------------------------------------------------

                                          1998                 1997
                                    ---------------      ---------------
                                       $      %             $       %
                                     -----  -----         ------  ------


         Saucony                    $21,624    81.4%     $21,139    86.6%
         Other                        4,938    18.6%       3,259    13.4%
                                    -------  -------     -------  -------

         Total                      $26,562   100.0%     $24,398   100.0%
                                    =======  =======     =======  =======



              Twenty-Six Weeks Ended July 3, 1998 and July 4, 1997
              ----------------------------------------------------

                                          1998                 1997
                                    ----------------     ---------------
                                       $      %             $       %
                                     ------ ------        ------  ------

         Saucony                    $47,475    84.5%     $42,405    85.5%
         Other                        8,711    15.5%       7,210    14.5%
                                    -------  -------     -------  -------

         Total                      $56,186   100.0%     $49,615   100.0%
                                    =======  =======     =======  =======




Thirteen Weeks Ended July 3, 1998 Compared to Thirteen Weeks Ended July 4, 1997
- - -------------------------------------------------------------------------------

The Company's net income increased to $673,000, or $0.11 per diluted share, in
the thirteen weeks ended July 3, 1998 as compared to a net loss of $468,000, or
$0.07 per diluted share, in the thirteen weeks ended July 4, 1997.  Income from
continuing operations increased to $673,000, or $0.11 per diluted share, in the
thirteen weeks ended July 3, 1998, as compared to a loss of $120,000, or $0.02
per diluted share, in the thirteen weeks ended July 4, 1997.  The Company had a
loss from discontinued operations of $348,000, or $0.05 per diluted share, in
the thirteen weeks ended July 4, 1997.

The Company's net sales increased 9% to $26,562,000 in the thirteen weeks ended
July 3, 1998 from $24,398,000 in the thirteen weeks ended July 4, 1997.

Net sales of the Company's Saucony products increased 2% to $21,624,000 in the
thirteen weeks ended July 3, 1998 from $21,139,000 in the thirteen weeks ended
July 4, 1997, due primarily to increased footwear unit volume.  Saucony domestic
net sales increased 6% to $17,163,000 in the thirteen weeks ended July 3, 1998
from $16,260,000 in the thirteen weeks ended July 4, 1997, due primarily to
increased footwear unit shipment volume.  Saucony foreign net sales decreased 9%
to $4,461,000 in the thirteen weeks ended July 3, 1998 from $4,879,000 in the
thirteen weeks ended July 4, 1997, primarily due to decreased footwear unit
volume, and, to a lesser extent, unfavorable currency exchange, offset in part
by increased apparel sales.

Net sales of other products increased 52% to $4,938,000 in the thirteen weeks
ended July 3, 1998 from $3,259,000 in the thirteen weeks ended July 4, 1997.
Domestic net sales of other products increased 90% to $3,815,000 in the thirteen
weeks ended July 3, 1998 from $2,013,000 in the thirteen weeks ended July 4,
1997, due to increased sales of Quintana Roo products and Hind products and the
introduction of Merlin products, which were not offered by the Company in the
thirteen weeks ended July 4, 1997.  Foreign net sales of other products
decreased 10% to $1,123,000 in the thirteen weeks ended July 3, 1998 from
$1,246,000 in the thirteen weeks ended July 4, 1997, due to decreased sales of
non-corporate brands by the Company's Australian subsidiary.

Other income increased 29% to $130,000 in the thirteen weeks ended July 3, 1998
from $101,000 in the thirteen weeks ended July 4, 1997 due to decreased foreign
currency transaction losses on U.S. dollar-denominated obligations held by
certain of the Company's foreign subsidiaries and the receipt of proceeds from
an insurance settlement.

The Company's gross profit increased 18% to $10,082,000 in the thirteen weeks
ended July 3, 1998 from $8,550,000 in the thirteen weeks ended July 4, 1997.
The Company's gross margin increased to 38.0% in the thirteen weeks ended July
3, 1998 from 35.0% in the thirteen weeks ended July 4, 1997 due to higher
margins for both Saucony products and other products.  The gross margin increase
for Saucony products in the thirteen weeks ended July 3, 1998 resulted from
increased domestic sales of higher-margin in-line footwear, offset in part by
increased foreign inventory cost and the continued negative impact of the
comparatively stronger U.S. dollar.  The gross margin increase for other
products in the thirteen weeks ended July 3, 1998 resulted from decreased sales
of non-current models by the Company's Australian subsidiary, as compared to the
thirteen weeks ended July 4, 1997.

Selling, general and administrative expenses increased to $8,849,000, or 33.3%
of net sales, in the thirteen weeks ended July 3, 1998 from $8,023,000, or 32.9%
of net sales, in the thirteen weeks ended July 4, 1997.  Advertising and
promotion expenses decreased $93,000 in the thirteen weeks ended July 3, 1998
due to reduced promotional spending by the Company's foreign subsidiaries.
Selling expenses increased $307,000 in the thirteen weeks ended July 3, 1998 due
to increased domestic and foreign payroll costs and selling and marketing
expenses related to the introduction of Saucony apparel, Hind apparel and Merlin
bicycles.  General and administrative expenses increased $612,000 in the
thirteen weeks ended July 3, 1997 due to increased domestic payroll costs and
increased administrative costs attributable to the continued expansion of the
Hind apparel and Quintana Roo infrastructures.

In the thirteen weeks ended July 4, 1997 the Company recorded a non-recurring
charge of $850,000 ($508,000 after tax or $0.08 per diluted share) to reduce the
carrying value of the Company's distribution facility in East Brookfield,
Massachusetts to market.  In such period, the Company also recorded a non-
recurring charge of $394,000 which included operating losses of $94,000 during
the phase-out period ($241,000 after tax or $0.04 per diluted share) in
connection with the disposal of the assets of Brookfield Athletic Co., Inc., a
wholly-owned subsidiary of the Company.

Interest expense decreased 22% to $195,000 in the thirteen weeks ended July 3,
1998, from $251,000 in the thirteen weeks ended July 4, 1997, due to the paydown
in April, 1998 of the Company's senior notes and lower domestic borrowings under
the Company's credit facility.

The provision (benefit) for income taxes increased to $494,000 in the thirteen
weeks ended July 3, 1998 from ($171,000) in the thirteen weeks ended July 4,
1997, due primarily to increased pre-tax income from continuing operations.  The
effective income tax rate increased 6.1% to 42.3% in the thirteen weeks ended
July 3, 1998 from 36.2% in the thirteen weeks ended July 4, 1997, due primarily
to the deferred tax valuation allowance recorded in the thirteen weeks ended
July 3, 1998, and to a lesser extent, the relative effect of fixed tax credits
on a higher level of pre-tax income in the thirteen weeks ended July 3, 1998.
This deferred tax valuation allowance relates to foreign net operating losses
for which tax benefits are not expected to be realized.


Twenty-Six Weeks Ended July 3, 1998 Compared to Twenty-Six Weeks Ended July 3,
1997


The Company's net income increased to $1,647,000, or $0.26 per diluted share, in
the twenty-six weeks ended July 3, 1998 as compared to a net loss of $185,000,
or $0.03 per diluted share, in the twenty-six weeks ended July 4, 1997.  Income
from continuing operations increased to $1,647,000, or $0.26 per diluted share,
in the twenty-six weeks ended July 3, 1998, as compared to $450,000, or $0.07
per diluted share, in the twenty-six weeks ended July 4, 1997.  The Company had
a loss from discontinued operations of $635,000, or $0.10 per diluted share, in
the twenty-six weeks ended July 4, 1997.

The Company's net sales increased 13% to $56,186,000 in the twenty-six weeks
ended July 3, 1998 from $49,615,000 in the twenty-six weeks ended July 4, 1997.

Net sales of the Company's Saucony products increased 12% to $47,475,000 in the
twenty-six weeks ended July 3, 1998 from $42,405,000 in the twenty-six weeks
ended July 4, 1997, due primarily to increased footwear unit volume.  Saucony
domestic net sales increased 16% to $36,151,000 in the twenty-six weeks ended
July 3, 1998 from $31,175,000 in the twenty-six weeks ended July 4, 1997, due
primarily to increased footwear unit shipment volume.  Saucony foreign net sales
increased 1% to $11,324,000 in the twenty-six weeks ended July 3, 1998 from
$11,230,000 in the twenty-six weeks ended July 4, 1997, primarily due to higher
selling prices and increased apparel sales, offset in part by decreased unit
volume and unfavorable currency exchange.

Net sales of other products increased 21% to $8,711,000 in the twenty-six weeks
ended July 3, 1998 from $7,210,000 in the twenty-six weeks ended July 4, 1997.
Domestic net sales of other products increased 88% to $6,600,000 in the twenty-
six weeks ended July 3, 1998 from $3,513,000 in the twenty-six weeks ended July
4, 1997, due to increased sales of Quintana Roo products and Hind products and
the introduction of Merlin products, which were not offered by the Company in
the twenty-six weeks ended July 4, 1997.  Foreign net sales of other products
decreased 43% to $2,111,000 in the twenty-six weeks ended July 3, 1998 from
$3,697,000 in the twenty-six weeks ended July 4, 1997, due to decreased sales of
non-corporate brands by the Company's Australian subsidiary.

Other income (expense) increased to $206,000 in the twenty-six weeks ended July
3, 1998 from ($50,000) in the twenty-six weeks ended July 4, 1997 due primarily
to decreased foreign currency transaction losses on U.S. dollar-denominated
obligations held by certain of the Company's foreign subsidiaries and, to a
lesser extent, the receipt of proceeds from an insurance settlement.

The Company's gross profit increased 17% to $20,055,000 in the twenty-six weeks
ended July 3, 1998 from $17,135,000 in the twenty-six weeks ended July 4, 1997.
The Company's gross margin increased to 35.7% in the twenty-six weeks ended July
3, 1998 from 34.5% in the twenty-six weeks ended July 4, 1997 due to higher
margins for both Saucony products and other products.  The gross margin increase
for Saucony products in the twenty-six weeks ended July 3, 1998 resulted from
increased domestic sales of higher-margin in-line footwear, offset in part by
increased foreign inventory cost and the continued negative impact of the
comparatively stronger U.S. dollar.  The gross margin increase for other
products in the twenty-six weeks ended July 3, 1998 resulted from decreased
sales of non-current models by the Company's Australian subsidiary, as compared
to the twenty-six weeks ended July 4, 1997.

Selling, general and administrative expenses increased to $16,782,000, or 29.9%
of net sales, in the twenty-six weeks ended July 3, 1998 from $15,221,000, or
30.7% of net sales, in the twenty-six weeks ended July 4, 1997.  Advertising and
promotion expenses decreased $188,000 in the twenty-six weeks ended July 3, 1998
due to reduced promotional spending by the Company's foreign subsidiaries.
Selling expenses increased $861,000 in the twenty-six weeks ended July 3, 1998
due to increased selling commissions, increased domestic and foreign payroll
costs and selling and marketing expenses related to the introduction of Saucony
apparel, Hind apparel and Merlin bicycles.  General and administrative expenses
increased $888,000 in the twenty-six weeks ended July 3, 1997 due to increased
domestic payroll costs, increased provisions for doubtful accounts, increased
depreciation and amortization and increased administrative costs attributable to
the continued expansion of the Hind apparel and Quintana Roo infrastructures.

In the twenty-six weeks ended July 4, 1997 the Company recorded a non-recurring
charge of $850,000 ($508,000 after tax or $0.08 per diluted share) to reduce the
carrying value of the Company's distribution facility in East Brookfield,
Massachusetts to market.  In addition, the Company recorded a non-recurring
charge of $394,000 which included operating losses of $94,000 during the phase-
out period ($241,000 after tax or $0.04 per diluted share) in connection with
the disposal of the assets of Brookfield Athletic Co., Inc., a wholly-owned
subsidiary of the Company.

Interest expense decreased 17% to $416,000 in the twenty-six weeks ended July 3,
1998, from $500,000 in the twenty-six weeks ended July 4, 1997, due to the
paydown in April, 1998 of the Company's senior notes and lower domestic
borrowings under the Company's credit facility.

The provision for income taxes increased to $1,392,000 in the twenty-six weeks
ended July 3, 1998 from $211,000 in the twenty-six weeks ended July 4, 1997, due
primarily to increased pre-tax income from continuing operations.  The effective
income tax rate increased 4.3% to 45.4% in the twenty-six weeks ended July 3,
1998 from 41.1% in the twenty-six weeks ended July 4, 1997, due primarily to the
deferred tax valuation allowance recorded in the twenty-six weeks ended July 3,
1998, and to a lesser extent, the relative effect of fixed tax credits on a
higher level of pre-tax income in the twenty-six weeks ended July 3, 1998.  This
deferred tax valuation allowance relates to foreign net operating losses for
which tax benefits are not expected to be realized.


Liquidity and Capital Resources
- - -------------------------------

As of July 3, 1998, the Company's cash and cash equivalents totaled $2,817,000,
a decrease of $1,615,000 from January 2, 1998.  The decrease was the result of
an increase in accounts receivable of $3,947,000, net of the provision for bad
debt and discounts of $2,685,000, offset somewhat by an increase in accrued
liabilities of $1,975,000 and an increase in short-term borrowings of
$2,143,000.  The increase in accounts receivable was due to increased net sales
of the Company's Saucony and Hind products in the twenty-six weeks ended July 3,
1998.  The Company's days sales outstanding for its accounts receivable
decreased to 74 days in the twenty-six weeks ended July 3, 1998 from 78 days in
the twenty-six weeks ended July 4, 1997.  Inventories increased in the twenty-
six weeks ended July 3, 1998 due to increases in Hind apparel and Quintana
Roo/Merlin inventories.  The Company's inventory turns ratio increased to 3.0
turns in the twenty-six weeks ended July 3, 1998 from 2.6 turns in the twenty-
six weeks ended July 4, 1997 due to improved domestic inventory management and
lower levels of inventory.

For the twenty-six weeks ended July 3, 1998, the Company used $383,000 of net
cash in operating activities, expended $499,000 to acquire capital assets,
expended $579,000 to acquire the assets of Merlin Metalworks, Inc., expended
$2,178,000 to reduce long-term debt, increased short-term borrowings by
$2,143,000 to finance working capital requirements and received $85,000 from the
issuance of common stock in connection with the exercise of employee stock
options.


Principal factors (other than net income, accounts receivable, provision for bad
debts and discounts and inventory) affecting the operating cash flows for the
twenty-six weeks ended July 3, 1998, included a decrease of $440,000 in prepaid
expenses (due to a decrease in advance payments for certain selling and
administrative expenses), a decrease of $439,000 in accounts payable (due to the
timing of inventory purchases) and an increase in accrued expenses of $1,975,000
(due to increased administrative costs and increased income tax accruals
resulting from higher pre-tax earnings).  The weakening of the U.S. dollar
decreased the value of cash and cash equivalents by $39,000.

The liquidity of the Company is contingent upon a number of factors, principally
the Company's future operating results.  Management believes that the Company's
current cash and cash equivalents, credit facilities and internally generated
funds are adequate to meet its working capital requirements and to fund its
capital investments needs and debt service payments.


Inflation and Currency Risk
- - ---------------------------

The effect of inflation on the Company's results of operations over the past
three years has been minimal.  The impact of currency fluctuation on the
purchase of inventory by the Company from foreign suppliers has been minimal as
the transactions were denominated in U.S. dollars.  The Company, however, is
subject to currency fluctuation risk with respect to the operating results of
the Company's foreign subsidiaries and certain foreign currency denominated
payables.  The Company has entered into certain forward foreign exchange
contracts to minimize the transaction currency risk.


Year 2000
- - ---------

The Company has evaluated and documented the effect of the turn-of-the-century
on its computer hardware, operating systems and software applications.  A plan
is in place to correct year 2000 problems in the Company's long-term, technical
assets.  This plan is substantially funded by existing maintenance contracts and
by normal, recurring upgrades to the computer systems.  Management does not
expect correcting year 2000 problems in the Company's long-term technical assets
to have a material impact on the Company's consolidated financial position.

The Company has also considered the impact of the year 2000 issue on its
customers and suppliers.  The footwear and apparel industry is less advanced, in
terms of automation, than many other industries.  Customers have shared their
awareness of the year 2000 issue with the Company, but have not provided
management with formal year 2000 compliance reports.  The Company's suppliers of
raw materials and components are less technically sophisticated than the
Company's customers, often relying on personal computers and manual systems for
their own business needs.  However, the apparel and footwear industry is
characterized by numerous companies competing in an open market.  No customer
makes up 10% of sales volume.  Purchase contracts and sources of supply can be
negotiated and geographically moved within a six-month period.  For these
reasons, management does not expect a major disruption in supply of inventory or
a major decline in customer purchases as the year 2000 approaches.





SFAS 131
- - --------

The Financial Accounting Standards Board issued Financial Accounting Standards
No. 131 "Disclosures about Segments of an Enterprise and Related Information"
(SFAS No. 131) in June 1997.  SFAS 131 establishes the reporting standards for
operating segments in annual financial statements and requires selected
information on operating segments in interim financial statements.  SFAS 131
revises the disclosure requirements for segment reporting by defining the
characteristics and quantitative thresholds for which segment information is
required to be disclosed.  SFAS 131 is effective for fiscal years commencing
after December 15, 1997, application of which is not required to interim periods
during the initial year of adoption.  The Company expects to incorporate the
added disclosure requirements of SFAS 131 into its Form 10-K filing for the
fiscal year ended January 1, 1999.


PART II.  OTHER INFORMATION


Item 4.  Submission of Matters to a Vote of Security-Holders
- - ------------------------------------------------------------

At the 1998 Annual Meeting of Stockholders of the Company (the "Annual Meeting")
held on May 21, 1998, the following matters were acted upon by the stockholders
of the Company:

1.   The election of John H. Fisher, Phyllis H. Fisher, Charles A. Gottesman,
     Robert J. LeFort, Jr., and John J. Neuhauser as directors of the Company.

2.   The authorization of an Amendment to the Company's Restated Articles of
     Organization, as amended, to change the name of the Company to Saucony,
     Inc.

3.   The ratification of the selection by the Board of Directors of Coopers &
     Lybrand, L.L.P. as the Company's independent auditors for the current 1998
     fiscal year.

The results of the voting on each of the matters presented to stockholders at
the Annual Meeting are set forth below:


                                 Votes      Votes                   Broker
                                  For      Against   Abstentions  Non-votes
                                 ------    -------   -----------  ---------
1.    Election of Directors

      John H. Fisher           2,240,809     96,152       N.A.        N.A.
      Phyllis H. Fisher        2,240,809     96,152       N.A.        N.A.
      Charles A. Gottesman     2,240,809     96,152       N.A.        N.A.
      Robert J. LeFort, Jr.    2,240,809     96,152       N.A.        N.A.
      John. J. Neuhauser       2,240,809     96,152       N.A.        N.A.

2.    Authorization of Name
       Change                  2,316,015     16,676      4,270      709,923

3.    Ratification of Independent
       Auditors                2,303,499     31,300      2,162        N.A.


ITEM 5 - Stockholder Proposals for the 1999 Annual Meeting of Stockholders
- - --------------------------------------------------------------------------

As set forth in the Company's proxy statement for its 1998 Annual Meeting of
Stockholders, stockholder proposals submitted pursuant to Rule 14a-8 under the
Securities and Exchange Act of 1934 (the "Exchange Act") for inclusion in the
Company's proxy materials for its 1999 Annual Meeting of Stockholders must be
received by the Company on or before December 28, 1998.

In addition, in accordance with recent amendments to Rules 14a-4, 14a-5 and 14a-
8 under the Exchange Act, written notice of stockholder proposals submitted
outside the processes of Rule 14a-8 for consideration at the 1999 Annual Meeting
of Stockholders must be received by the Company on or before March 13, 1999 in
order to be considered timely for purposes of Rule 14a-4.  The persons
designated in the Company's proxy statement and management proxy card will be
granted discretionary authority with respect to any stockholder proposal with
respect to which the Company does not receive timely notice.


ITEM 6.  Exhibits and Reports on Form 8-K
- - -----------------------------------------

a.    Exhibits

      27.0 - Financial Data Schedule

      99.1 - Certain Factors that May Effect Future Results, set out on pages
         25-27 of the Company's Annual Report on Form 10-K for the period ended
         January 2, 1998.  Such Form 10-K shall not be deemed to be filed
         except to the extent that portions thereof are expressly incorporated
         by reference herein.

b.    Reports on Form 8-K

     On May 28, 1998, the Company filed a Current Report on Form 8-K dated May
     13, 1998 pursuant to which the Company reported the acquisition by Hyde
     International Services Limited, a wholly-owned subsidiary of the Company,
     of an additional 50% interest in the Company's Australian subsidiary,
     Saucony S.P., Pty Limited, pursuant to a share sale agreement dated April
     2, 1998 by and among Hyde International Services Limited and Sheldon B.
     Pozniak and Frances K. Pozniak.

     On June 2, 1998, the Company filed a Current Report on Form 8-K dated May
     21, 1998 pursuant to which the Company reported filing Articles of
     Amendment to its Restated Articles of Organization, as amended, changing
     its name to Saucony, Inc.



                                   SIGNATURE


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

SAUCONY, INC.


By: /s/ Charles A. Gottesman
    ------------------------
Charles A. Gottesman
Executive Vice President
Chief Operating Officer
(Duly authorized officer and principal financial officer)


Date:  August 14, 1998











<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Saucony,
Inc.'s Form 10-Q for the period ended July 3, 1998 and is qualified in its
entirety by reference to such 10-Q.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-01-1999
<PERIOD-END>                               JUL-03-1998
<CASH>                                           2,817
<SECURITIES>                                       187
<RECEIVABLES>                                   22,686
<ALLOWANCES>                                     1,397
<INVENTORY>                                     24,363
<CURRENT-ASSETS>                                53,345
<PP&E>                                          17,350
<DEPRECIATION>                                   9,323
<TOTAL-ASSETS>                                  64,474
<CURRENT-LIABILITIES>                           14,775
<BONDS>                                            615
                                0
                                          0
<COMMON>                                         2,158
<OTHER-SE>                                      44,652
<TOTAL-LIABILITY-AND-EQUITY>                    64,474
<SALES>                                         56,186
<TOTAL-REVENUES>                                56,392
<CGS>                                           36,131
<TOTAL-COSTS>                                   36,131
<OTHER-EXPENSES>                                16,782
<LOSS-PROVISION>                                   397
<INTEREST-EXPENSE>                                 416
<INCOME-PRETAX>                                  3,063
<INCOME-TAX>                                     1,392
<INCOME-CONTINUING>                              1,647
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,647
<EPS-PRIMARY>                                     0.26
<EPS-DILUTED>                                     0.26
        

</TABLE>


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