SAUCONY INC
10-Q, 1999-11-12
RUBBER & PLASTICS FOOTWEAR
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

           {x} QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                 For the quarterly period ended October 1, 1999

                                       OR

          { } TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
              For the transition period from _________ to _________

                        Commission File Number 000-05083

                                  SAUCONY, INC.
             (Exact name of registrant as specified in its charter)


          Massachusetts                                04-1465840
 (State or other jurisdiction of         (I.R.S. employer identification number)
 incorporation or organization)

                     13 Centennial Drive, Peabody, MA 01960
                    (Address of principal executive offices)

                                  978-532-9000
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                Yes [ X ] No [ ]

                    Class                   Outstanding as of November 8, 1999

Class A Common Stock-$.33 1/3 Par Value              2,681,727
Class B Common Stock-$.33 1/3 Par Value              3,671,319
                                                     ---------
                                                     6,353,046



<PAGE>



                         SAUCONY, INC. AND SUBSIDIARIES


                                      INDEX



PART I.  FINANCIAL INFORMATION


Item 1.  Financial Statements

     Condensed Consolidated Balance Sheets as of October 1, 1999
       and January 1, 1999

     Condensed  Consolidated  Statements  of Income for the  thirteen  weeks and
       thirty-nine weeks ended October 1, 1999
       and October 2, 1998

     Condensed Consolidated Statements of Stockholders' Equity for
       the thirty-nine weeks ended October 1, 1999 and October 2, 1998

     Condensed Consolidated Statements of Cash Flows for the
       thirty-nine weeks ended October 1, 1999 and October 2, 1998

     Notes to Condensed Consolidated Financial Statements -
       October 1, 1999

Item 2.  Management's Discussion and Analysis of Financial
     Condition and Results of Operations

Item 3.  Quantitative and Qualitative Disclosure About Market Risk


PART II.  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K
Signature





<TABLE>
<CAPTION>

                         SAUCONY, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets

                                   (Unaudited)
                                 (in thousands)

                                     ASSETS
                                                                               October 1,       January 1,
                                                                                  1999             1999
<S>                                                                             <C>              <C>
Current assets:
   Cash and cash equivalents                                                    $   4,636        $    5,495
   Marketable securities                                                              218               179
   Accounts receivable                                                             31,390            19,473
   Inventories                                                                     31,170            31,072
   Prepaid expenses and other current assets                                        4,056             2,923
                                                                                ---------        ----------
     Total current assets                                                          71,470            59,142
                                                                                ---------        ----------

Property, plant and equipment, net                                                  8,343             8,123
                                                                                ---------        ----------

Other assets                                                                        2,371             2,614
                                                                                ---------        ----------

Total assets                                                                    $  82,184        $   69,879
                                                                                =========        ==========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Notes payable                                                                $  10,656        $    7,568
   Current maturities of long term debt                                               375               324
   Accounts payable                                                                 3,351             6,244
   Accrued expenses and other current liabilities                                   7,536             4,704
                                                                                ---------        ----------
     Total current liabilities                                                     21,918            18,840
                                                                                ---------        ----------

Long-term obligations:
   Long-term debt                                                                     357               559
   Deferred income taxes                                                            1,874             1,851
   Other long-term obligations                                                        168               157
                                                                                ---------        ----------
     Total long-term obligations                                                    2,399             2,567
                                                                                ---------        ----------

Minority interest in consolidated subsidiaries                                        299               222
                                                                                ---------        ----------

Stockholders' equity:
   Common stock, $.33 1/3 par value                                                 2,216             2,178
   Additional paid-in capital                                                      16,659            15,921
   Retained earnings                                                               41,044            32,360
   Accumulated translation                                                           (673)             (528)
                                                                                ----------       -----------
     Total                                                                         59,246            49,931

Less:
   Common stock held in treasury, at cost                                          (1,665)           (1,665)
   Unearned compensation                                                              (13)              (16)
                                                                                ----------       -----------
                                                                                   57,568            48,250
                                                                                ---------        ----------

Total liabilities and stockholders' equity                                      $  82,184        $   69,879
                                                                                =========        ==========

            See notes to condensed consolidated financial statements


</TABLE>

<TABLE>
<CAPTION>



                         SAUCONY, INC. AND SUBSIDIARIES
                   Condensed Consolidated Statements of Income
 For the Thirteen Weeks and Thirty-Nine Weeks Ended October 1, 1999 and October 2, 1998

                                   (Unaudited)
                      (in thousands, except per share data)

                                                                 Thirteen     Thirteen    Thirty-Nine  Thirty-Nine
                                                                   Weeks        Weeks        Weeks        Weeks
                                                                   Ended        Ended        Ended        Ended
                                                                October 1,   October 2,   October 1,   October 2,
                                                                   1999         1998         1999         1998

<S>                                                             <C>          <C>          <C>           <C>
Net sales                                                       $  43,454    $  26,056    $ 123,566     $ 82,242
Other revenue                                                         137           51          419          251
                                                                ---------    ---------    ---------     --------
Total revenue                                                      43,591       26,107      123,985       82,493
                                                                ---------    ---------    ---------     --------

Costs and expenses
   Cost of sales                                                   26,083       16,806       76,637       52,937
   Selling expenses                                                 6,895        4,331       18,236       13,533
   General and administrative expenses                              4,932        3,819       13,486       11,399
                                                                ---------    ---------    ---------     --------
     Total costs and expenses                                      37,910       24,956      108,359       77,869
                                                                ---------    ---------    ---------     --------

Operating income                                                    5,681        1,151       15,626        4,624

Non-operating income (expense)
   Interest, net                                                     (201)        (135)        (593)        (520)
   Foreign currency                                                   (44)         321          (29)         253
   Other                                                                6          (35)          43            8
                                                                ---------    ----------   ---------     --------

Income before income taxes and minority interest                    5,442        1,302       15,047        4,365

Provision for income taxes                                          2,322          497        6,295        1,889

Minority interest in income of consolidated subsidiaries               26            5           68           29
                                                                ---------    ---------    ---------     --------

Net income                                                      $   3,094    $     800    $   8,684     $  2,447
                                                                =========    =========    =========     ========


Per share amounts:

Earnings per common share - basic:                              $     0.49   $     0.13   $     1.38    $    0.39
                                                                ==========   ==========   ==========    =========
Earnings per common share - diluted:                            $     0.47   $     0.13   $     1.32    $    0.38
                                                                ==========   ==========   ==========    =========

Weighted average common shares and equivalents outstanding          6,639        6,363        6,571        6,374
                                                                =========    =========    =========     ========

Cash dividends per share of common stock                                0            0            0            0
                                                                =========    =========    =========     ========

            See notes to condensed consolidated financial statements


</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                         SAUCONY, INC. AND SUBSIDIARIES
                 Consolidated Statements of Stockholders' Equity
       For the Thirty-Nine Weeks Ended October 1, 1999 and October 2, 1998
                                   (Unaudited)
                        (in thousands, except share data)

                                                                     Common Stock           Paid-in     Retained
                                                                  Class A      Class B      Capital     Earnings

<S>                                                             <C>          <C>          <C>           <C>
Balance, January 2, 1998                                        $     902    $   1,248    $  15,652     $ 28,781
Issuance of 25,500 shares of common stock
   upon exercise of stock options                                       0            8           77            0
Amortization of unearned compensation                                   0            0            0            0
Acquisition of 95,400 shares of common stock, at cost                   0            0            0            0
Net income                                                              0            0            0        2,447
Foreign currency translation adjustments                                0            0            0            0
                                                                ---------    ---------    ---------     --------
Balance, October 2, 1998                                        $     902    $   1,256    $  15,729     $ 31,228
                                                                =========    =========    =========     ========

Balance, January 1, 1999                                        $     902    $   1,276    $  15,921     $ 32,360
Issuance of 114,014 shares of common stock
   upon exercise of stock options                                       0           38          386            0
Amortization of unearned compensation                                   0            0            0            0
Tax benefit related to stock options                                    0            0          319            0
Issuance of non-qualified stock options                                 0            0           33            0
Net income                                                              0            0            0        8,684
Foreign currency translation adjustments                                0            0            0            0
                                                                ---------    ---------    ---------     --------
Balance, October 1, 1999                                        $     902    $   1,314    $  16,659     $ 41,044
                                                                =========    =========    =========     ========
<CAPTION>

                                                                                                              Total
                                                    Treasury Stock           Unearned      Accumulated    Stockholders'
                                                 Shares        Amount      Compensation    Translation       Equity

<S>                                             <C>           <C>            <C>             <C>            <C>
Balance, January 2, 1998                        198,400       $  (1,054)     $   (40)        $ (417)        $  45,072
Issuance of 25,500 shares of common stock
   upon exercise of stock options                     0               0            0              0                85
Amortization of unearned compensation                 0               0           23              0                23
Acquisition of 95,400 shares of common
   stock, at cost                                95,400            (537)           0              0              (537)
Net income                                            0               0            0              0             2,447
Foreign currency translation adjustments              0               0            0           (279)             (279)
                                               --------       ---------      -------         -------        ----------
Balance, October 2, 1998                        293,800       $  (1,591)     $   (17)        $ (696)        $  46,811
                                               ========       ==========     ========        =======        =========

Balance, January 1, 1999                        305,400       $  (1,665)     $   (16)        $ (528)        $  48,250
Issuance of 114,014 shares of common stock
   upon exercise of stock options                     0               0            0              0               424
Amortization of unearned compensation                 0               0            3              0                 3
Tax benefit related to stock options                  0               0            0              0               319
Issuance of non-qualified stock options               0               0            0              0                33
Net income                                            0               0            0              0             8,684
Foreign currency translation adjustments              0               0            0           (145)             (145)
                                               --------       ---------      -------         -------        ----------
Balance, October 1, 1999                        305,400       $  (1,665)     $   (13)        $ (673)        $  57,568
                                               ========       ==========     ========        =======        =========

            See notes to condensed consolidated financial statements


</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                         SAUCONY, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
       FOR THE THIRTY-NINE WEEKS ENDED OCTOBER 1, 1999 AND OCTOBER 2, 1998

                INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
                                 (in thousands)

                                   (Unaudited)

                                                                               October 1,          October 2,
                                                                                  1999                1998
<S>                                                                             <C>                <C>
Cash flows from operating activities:

   Net income                                                                   $  8,684           $   2,447
                                                                                --------           ---------
   Adjustment to reconcile net income to net cash  provided  (used) by operating
    activities:
     Depreciation and amortization                                                 1,394               1,295
     Provision for bad debts and discounts                                         3,947               3,821
     Deferred income tax benefit                                                    (749)               (663)
     Other                                                                           143                 264

Changes in operating  assets and  liabilities,  net of effects of  acquisitions,
   dispositions and foreign currency adjustments:
     Decrease (increase) in assets:
       Marketable securities                                                         (39)                 11
       Accounts receivable                                                       (15,928)             (7,604)
       Inventories                                                                  (427)              1,196
       Prepaid expenses and other current assets                                    (293)                323
     Increase (decrease) in liabilities:
       Accounts payable                                                           (2,825)               (728)
       Accrued expenses                                                            3,116               3,465
                                                                                --------           ---------

     Total adjustments                                                           (11,661)              1,380
                                                                                ---------          ---------

Net cash provided (used) by operating activities                                  (2,977)              3,827
                                                                                ---------          ---------

Cash flows from investing activities:

   Purchases of property, plant and equipment                                     (1,305)               (716)
   Increase in deferred charges, deposits and other                                  (62)               (249)
   Proceeds from sale of equipment                                                     3                  61
   Payments for business acquisitions, net of cash acquired                            0                (863)
                                                                                --------           ----------

Net cash used by investing activities                                             (1,364)             (1,767)
                                                                                ---------          ----------


Cash flows from financing activities:

   Net short-term borrowings                                                       3,269                (565)
   Repayment of long-term debt and capital lease obligations                        (310)             (2,268)
   Common stock repurchased                                                            0                (537)
   Issuances of common stock                                                         424                  85
                                                                                --------           ---------

Net cash provided (used) by financing activities                                   3,383              (3,285)
                                                                                --------           ----------

Effect of exchange rate changes on cash and
   cash equivalents                                                                   99                (506)
                                                                                --------           ----------

Net decrease in cash and cash equivalents                                           (859)             (1,731)

Cash and equivalents at beginning of period                                        5,495               4,432
                                                                                --------           ---------

Cash and equivalents at end of period                                           $  4,636           $   2,701
                                                                                ========           =========

Supplemental disclosure of cash flow information:

   Cash paid during the period for:
     Income taxes, net of refunds                                               $  5,914           $     246
                                                                                ========           =========

     Interest                                                                   $    561           $     526
                                                                                ========           =========

Non-cash investing and financing activities:

   Property purchased under capital leases                                      $    160           $      26
                                                                                ========           =========



            See notes to condensed consolidated financial statements


</TABLE>


<PAGE>


                                  SAUCONY, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 OCTOBER 1, 1999

                                   (Unaudited)


NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with the instructions to Form 10-Q and, therefore, do not
include all  information  and  footnotes  necessary for a fair  presentation  of
financial  position,  results of operations  and cash flows in  conformity  with
generally  accepted  accounting  principles.  In the opinion of management,  all
adjustments  (consisting solely of normal recurring adjustments) necessary for a
fair  presentation  have been  included.  These interim  consolidated  financial
statements should be read in conjunction with the audited consolidated financial
statements and the notes,  thereto,  included in the Company's  Annual Report on
Form 10-K, as filed with the Securities and Exchange Commission,  for the fiscal
year ended  January 1, 1999.  Operating  results  for  thirty-nine  weeks  ended
October 1, 1999,  are not  necessarily  indicative of the results for the entire
year.


NOTE 2 - RECLASSIFICATION

Certain  items  in prior  years  Consolidated  Financial  Statements  have  been
reclassified to conform to the 1999 presentation.


NOTE 3 - INVENTORIES

Inventories  at October 1, 1999 and January 1, 1999  consisted of the  following
(in thousands):


                                           October 1,          January 1,
                                             1999                1999

    Finished goods                        $    25,873        $    24,194

    Work in progress                            1,196                834

    Raw materials                               4,101              6,044
                                          -----------        -----------

                                          $    31,170        $    31,072
                                          ===========        ===========





<PAGE>



NOTE 4 - EARNINGS PER SHARE
<TABLE>
<CAPTION>

                                                                             (Unaudited)
                                                              (in thousands, except per share amounts)

                                                        Thirteen Weeks Ended           Thirteen Weeks Ended
                                                           October 1, 1999                October 2, 1998
                                                     ---------------------------    --------------------------

                                                       Earnings       Earnings       Earnings        Earnings
                                                          per            per            per             per
                                                        Common         Common         Common          Common
                                                        Share -        Share -        Share -         Share -
                                                         Basic         Diluted         Basic          Diluted
<S>                                                  <C>             <C>            <C>            <C>
Net income available for common
   shares and assumed conversions                    $    3,094      $   3,094      $      800     $      800
                                                     ==========      =========      ==========     ==========

Weighted-average common shares
   and equivalents outstanding                            6,336          6,336           6,229          6,229

Effect of dilutive securities:
   Employee stock options                                     0            303               0            134
                                                     ----------      ---------      ----------     ----------

Weighted-average common shares
   and equivalents outstanding                            6,336          6,639           6,229          6,363
                                                     ==========      =========      ==========     ==========

Earnings per share                                   $     0.49      $    0.47      $    0.13      $     0.13
                                                     ==========      =========      =========      ==========
<CAPTION>



                                                       Thirty-Nine Weeks Ended        Thirty-Nine Weeks Ended
                                                           October 1, 1999                October 2, 1998
                                                     ---------------------------    --------------------------

                                                       Earnings       Earnings       Earnings        Earnings
                                                          per            per            per             per
                                                        Common         Common         Common          Common
                                                        Share -        Share -        Share -         Share -
                                                         Basic         Diluted         Basic          Diluted
<S>                                                  <C>             <C>            <C>            <C>
Net income available for common
   shares and assumed conversions                    $    8,684      $   8,684      $    2,447     $    2,447
                                                     ==========      =========      ==========     ==========

Weighted-average common shares
   outstanding                                            6,293          6,293           6,235          6,235

Effect of dilutive securities:
   Employee stock options                                     0            278               0            139
                                                     ----------      ---------      ----------     ----------

Weighted-average common shares
   and equivalents outstanding                            6,293          6,571           6,235          6,374
                                                     ==========      =========      ==========     ==========

Earnings per share                                   $     1.38      $    1.32      $    0.39      $     0.38
                                                     ==========      =========      =========      ==========


</TABLE>

<PAGE>




NOTE 5 - STATEMENT OF COMPREHENSIVE INCOME
<TABLE>
<CAPTION>
                                                                          (in thousands)

                                                 Thirteen          Thirteen         Thirty-Nine       Thirty-Nine
                                                   Weeks             Weeks             Weeks             Weeks
                                                   Ended             Ended             Ended             Ended
                                              October 1, 1999   October 2, 1998   October 1, 1999   October 2, 1998
                                              ---------------   ---------------   ---------------   ---------------

<S>                                              <C>               <C>                <C>               <C>
Net income                                       $   3,094         $   800            $   8,684         $  2,447

Other comprehensive income:
  Foreign currency translation adjustment              216             (63)                (145)            (279)
                                                                                                                 =
  Income tax benefit related to other
   comprehensive expense                                37             (38)                (117)            (124)
                                                 ---------         --------           ----------        ---------=
Other comprehensive income, net of tax                 179             (25)                 (28)            (155)
                                                 ---------         --------           ----------        ---------

Comprehensive income                             $   3,273         $   775            $   8,656         $  2,292
                                                 =========         =======            =========         ========

</TABLE>

NOTE 6 - OPERATING SEGMENT DATA

The Company's  operating  segments are organized based on the nature of products
and consist of the Saucony Segment and Other Products Segment. The determination
of the reportable  segments for the thirteen and thirty-nine weeks ended October
1, 1999 and  October 2,  1998,  as well as the basis of  measurement  of segment
profit or loss,  is  consistent  with the  segment  reporting  disclosed  in the
Company's  Annual Report on Form 10-K as filed for the fiscal year ended January
1, 1999.
<TABLE>
<CAPTION>


                                                                      (in thousands)

                                               Thirteen           Thirteen        Thirty-Nine        Thirty-Nine
                                                 Weeks              Weeks            Weeks              Weeks
                                                 Ended              Ended            Ended              Ended
                                            October 1, 1999    October 2, 1998  October 1, 1999    October 2, 1998
       <S>                                     <C>              <C>               <C>               <C>
        Revenues:

          Saucony                              $  37,164        $   21,009        $  107,597        $   68,671
          Other products                           6,427             5,098            16,388            13,822
                                               ---------        ----------        ----------        ----------
                                               $  43,591        $   26,107        $  123,985        $   82,493
                                               =========        ==========        ==========        ==========

        Income (loss) before income taxes:
          Saucony                              $   5,695        $    1,453        $   15,929        $    4,759
          Other products                            (253)             (151)             (882)             (394)
                                               ----------       -----------       -----------       -----------
                                               $   5,442        $    1,302        $   15,047        $    4,365
                                               =========        ==========        ==========        ==========




</TABLE>






<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS


Highlights

The  following  table  sets  forth the  comparison,  as a percent  change and in
absolute dollars, of certain items in the consolidated statement of earnings for
the thirteen  and  thirty-nine  weeks ended  October 1, 1999 and October 2, 1998
and,  for  the  periods  indicated,  the  percentage  of  certain  items  in the
consolidated statement of earnings relative to net sales.
<TABLE>
<CAPTION>

                                                                               Percent Change
                                                                             Increase (Decrease)

                                                                  Thirteen Weeks         Thirty-Nine Weeks
                                                                       Ended                   Ended
                                                                  Ocober 1, 1999          October 1, 1999
                                                                  --------------          ---------------

<S>                                                                    <C>                     <C>
         Net sales                                                     66.8%                   50.2%
         Gross profit                                                  87.8                    60.1
         Selling, general and administrative expenses                  45.1                    27.2

<CAPTION>

                                                                                 $ Change
                                                                              (in thousands)

                                                                  Thirteen Weeks         Thirty-Nine Weeks
                                                                       Ended                   Ended
                                                                  October 1, 1999         October 1, 1999

<S>                                                                   <C>                   <C>
         Operating income                                             $ 4,530               $ 11,002
         Income before tax                                              4,140                 10,682
         Net income                                                     2,294                  6,237


<CAPTION>

                                                                          Percent of Net Sales

                                                           Thirteen Weeks Ended              Thirty-Nine Weeks Ended
                                                         October 1,   October 2,            October 1,   October 2,
                                                            1999         1998                  1999         1998
                                                            ----         ----                  ----         ----

<S>                                                         <C>          <C>                   <C>          <C>
         Gross margin                                       40.0%        35.5%                 38.0%        35.6%
         Selling, general and administrative expenses       27.2         31.3                  25.7         30.3
         Operating income                                   13.1          4.4                  12.6          5.6
         Income before tax                                  12.5          5.0                  12.2          5.3
         Net income                                          7.1          3.0                   7.0          3.0

</TABLE>


<PAGE>



The following  table sets forth net sales (in thousands) and  percentages of net
sales of the Company's product lines in the thirteen and thirty-nine weeks ended
October 1, 1999 and October 2, 1998, respectively:
<TABLE>
<CAPTION>

                                                   Thirteen Weeks Ended October 1, 1999 and October 2, 1998

                                                              1999                           1998
                                                     ----------------------         ----------------------
                                                           $            %                $             %
                                                           -            -                -             -

<S>                                                  <C>              <C>           <C>              <C>
              Saucony                                $   37,075       85.3%         $   20,976       80.5%
              Other                                       6,379       14.7%              5,080       19.5%
                                                     ----------    --------         ----------    --------

              Total                                  $   43,454      100.0%         $   26,056      100.0%
                                                     ==========    ========         ==========    ========

<CAPTION>

                                                  Thirty-Nine Weeks Ended October 1, 1999 and October 2, 1998

                                                              1999                           1998
                                                     ----------------------         ----------------------
                                                           $            %                $             %
                                                           -            -                -             -

<S>                                                  <C>              <C>           <C>              <C>
              Saucony                                $  107,328       86.9%         $   68,451       83.2%
              Other                                      16,238       13.1%             13,791       16.8%
                                                     ----------    --------         ----------    --------

              Total                                  $  123,566      100.0%         $   82,242      100.0%
                                                     ==========    ========         ==========    ========

</TABLE>

Thirteen Weeks Ended October 1, 1999 Compared to Thirteen Weeks Ended
October 2, 1998

Consolidated Net Sales

Net sales  increased 67% to  $43,454,000  in the thirteen weeks ended October 1,
1999 from $26,056,000 in the thirteen weeks ended October 2, 1998. The impact of
foreign  exchange  rate changes in the thirteen  weeks ended October 1, 1999 was
negligible.

Saucony Brand Segment

Worldwide  net sales of branded  Saucony  footwear and apparel  increased 77% to
$37,075,000 in the thirteen weeks ended October 1, 1999 from  $20,976,000 in the
thirteen  weeks ended  October 2, 1998,  primarily due to an increase of 118% in
unit volume in the footwear  category.  Overall average sell prices declined 13%
in the thirteen  weeks ended  October 1, 1999 as compared to the thirteen  weeks
ended  October 2, 1998,  due to a higher  proportion  of more  moderately-priced
Originals footwear in the Company's domestic product mix.

Domestic net sales  increased  98% to  $32,638,000  in the thirteen  weeks ended
October 1, 1999 from  $16,522,000  in the thirteen  weeks ended October 2, 1998.
This  increase  was due  primarily  to  increased  unit  volumes  for  Saucony's
Originals  (introduced  in the  second  quarter  of  1998),  for core  technical
footwear  models.  Average unit sell prices  increased for both  Saucony's  core
technical  footwear and  Originals in the thirteen  weeks ended October 1, 1999,
however,  due to the sales  mix,  overall  average  unit sell  prices  declined.
Originals  unit volume  accounted for 67% of domestic unit volume shipped in the
thirteen weeks ended October 1, 1999.

International  net sales decreased .4% to $4,437,000 in the thirteen weeks ended
October 1, 1999 from  $4,454,000 in the thirteen weeks ended October 2, 1998 due
primarily to the discontinuance of operations in Australia,  which was offset in
part by increased  footwear  unit volumes  recorded by the Company in Canada and
Western Europe.

Other Products Segment

Net sales of Other  Products  increased 26% to $6,379,000 in the thirteen  weeks
ended  October 1, 1999 from  $5,080,000  in the thirteen  weeks ended October 2,
1998,  reflecting increased in domestic and international sales of the Company's
Hind apparel  brand,  increased  sales volume at the cycling  division and, to a
lesser extent,  increased sales at the Company's  factory outlet stores,  due to
the addition of two stores in 1999, offset in part by lower  international sales
due to the cessation of operations in Australia in July 1998.

Cost and Expenses

The Company's  gross profit  increased 88% to  $17,371,000 in the thirteen weeks
ended  October 1, 1999 from  $9,250,000  in the thirteen  weeks ended October 2,
1998 due to higher  domestic  unit  volumes  and, to a lesser  extent,  improved
international  margins.  The  Company's  gross margin  increased to 40.0% in the
thirteen  weeks  ended  October 1, 1999 from 35.5% in the  thirteen  weeks ended
October  2, 1998 due to a change in product  mix,  purchasing  economies,  lower
levels  of  product  returns  and  markdowns  and  decreased  foreign  sales  of
non-current models.

Selling, general and administrative expenses increased to $11,827,000,  or 27.2%
of net sales,  in the thirteen weeks ended October 1, 1999 from  $8,150,000,  or
31.3% of net sales,  in the  thirteen  weeks  ended  October  2,  1998.  Selling
expenses increased $2,564,000 in the thirteen weeks ended October 1, 1999 due to
increased  domestic spending for print media,  athlete and event sponsorship and
co-operative  advertising,  as well as increased sales commissions,  performance
incentives and payroll and related expenses. General and administrative expenses
increased  $1,113,000  in the  thirteen  weeks  ended  October  1,  1999  due to
increased staffing, increased performance-based compensation, increased bad debt
expense  and  increased  administrative  cost  related to Hind  apparel  and the
Company's  cycling  division.   Domestic  selling  and  administrative  spending
increases were partially offset by reduced international spending as a result of
the cessation of operations in Australia in July 1998.

Net  interest  expense  increased  49% to $201,000 in the  thirteen  weeks ended
October 1, 1999 from $135,000 in the thirteen weeks ended October 2, 1998 due to
increased  borrowings  against the Company's domestic credit facility to finance
domestic working capital requirements.


Income Before Tax (in thousands)


                                                  Thirteen Weeks Ended

                                          October 1,                October 2,
                                             1999                      1998
Segment
     Saucony Brand                        $   5,695                  $  1,453
     Other Products                            (253)                     (151)
                                          ----------                 ---------
     Consolidated                         $   5,442                  $  1,302
                                          =========                  ========

Consolidated  income before tax  increased to  $5,442,000 in the thirteen  weeks
ended  October 1, 1999 from  $1,302,000  in the thirteen  weeks ended October 2,
1998 due primarily to increased domestic and international  Saucony Brand income
and the improved financial performance of Hind apparel,  offset by higher losses
sustained by the cycling division.

Income Taxes

The  provision for income taxes  increased to  $2,322,000 in the thirteen  weeks
ended October 1, 1999 from $497,000 in the thirteen weeks ended October 2, 1998,
due  primarily to increased  domestic  pre-tax  income.  The  effective tax rate
increased to 42.7% in the thirteen weeks ended October 1, 1999 from 38.2% in the
thirteen weeks ended October 2, 1998 due primarily to a shift in the composition
of domestic and foreign pre-tax earnings and an increase in the U.S. federal tax
rate to 35% due to the increase in domestic pre-tax income.


<PAGE>



Net Income and Earnings Per Share

Net income  increased to $3,094,000 in the thirteen  weeks ended October 1, 1999
from $800,000 in the thirteen weeks ended October 2, 1998.  Diluted earnings per
share increased to $0.47 in the thirteen weeks ended October 1, 1999 compared to
$0.13 in the thirteen weeks ended October 2, 1998.


Thirty-Nine Weeks Ended October 1, 1999 Compared to Thirty-Nine Weeks Ended
October 2, 1998

Consolidated Net Sales

Net sales increased 50% to  $123,566,000 in the thirty-nine  weeks ended October
1, 1999 from  $82,242,000  in the  thirty-nine  weeks ended October 2, 1998. The
impact of foreign  exchange rate changes in the thirty-nine  weeks ended October
1, 1999 was negligible.

Saucony Brand Segment

Worldwide  net sales of branded  Saucony  footwear and apparel  increased 57% to
$107,328,000 in the thirty-nine  weeks ended October 1, 1999 from $68,451,000 in
the thirty-nine weeks ended October 2, 1998,  primarily due to a 95% unit volume
growth in the footwear category. Overall average sell prices declined 16% in the
thirty-nine  weeks  ended  October  1, 1999 due to a higher  proportion  of more
moderately-priced Originals in the Company's domestic product mix.

Domestic net sales increased 78% to $93,986,000 in the  thirty-nine  weeks ended
October 1, 1999 from $52,674,000 in the thirty-nine  weeks ended October 2, 1998
due primarily to increased unit volumes for Saucony's  Originals  (introduced in
the second quarter of 1998), and, to a lesser extent, increased unit volumes for
Saucony's core technical footwear models. Average unit sell prices increased for
both Saucony's core technical footwear and Originals in the thirteen weeks ended
October 1, 1999, however, due to the sales mix, overall average unit sell prices
declined.  Originals  unit  volume  accounted  for 58% of  domestic  unit volume
shipped in the thirty-nine weeks ended October 1, 1999.

International  net sales decreased 15% to $13,342,000 in the  thirty-nine  weeks
ended October 1, 1999 from $15,777,000 in the thirty-nine weeks ended October 2,
1998  due  primarily  to the  discontinuance  of  operations  in  Australia  and
decreased  distributor  unit  volumes,  both of  which  were  offset  in part by
increased unit volumes recorded by the Company in Canada and Western Europe.

Other Products Segment

Net sales of Other  Products  increased 18% to  $16,238,000  in the  thirty-nine
weeks ended  October 1, 1999 from  $13,791,000  in the  thirty-nine  weeks ended
October 2, 1998,  reflecting  increased domestic and international  sales of the
Company's Hind apparel  brand,  continued  sales growth at the cycling  division
and, to a lesser extent, increased sales at the Company's factory outlet stores,
due to the addition of two stores in 1999, offset in part by lower international
sales due to the cessation of operation in Australia in July 1998.

Cost and Expenses

The Company's gross profit increased 60% to $46,929,000 in the thirty-nine weeks
ended October 1, 1999 from $29,305,000 in the thirty-nine weeks ended October 2,
1998 due to higher  domestic  unit  volumes  and, to a lesser  extent,  improved
international  margins.  The  Company's  gross  margin  improved to 38.0% in the
thirty-nine  weeks  ended  October 1, 1999 from 35.6% in the  thirty-nine  weeks
ended October 2, 1998 due to a change in the product mix, purchasing  economies,
lower levels of product  returns and markdowns  and  decreased  foreign sales of
non-current models.

Selling, general and administrative expenses increased to $31,722,000,  or 25.7%
of net sales, in the thirty-nine  weeks ended October 1, 1999 from  $24,932,000,
or 30.3% of net sales, in the thirty-nine  weeks ended October 2, 1998.  Selling
expenses increased $4,703,000 in the thirty-nine weeks ended October 1, 1999 due
to increased  domestic spending for print media,  athlete and event sponsorship,
co-operative  advertising,  as well as increased sales commissions,  performance
incentives and payroll and related expenses. General and administrative expenses
increased  $2,087,000  in the  thirty-nine  weeks  ended  October 1, 1999 due to
increased staffing, increased performance-based compensation, increased bad debt
expense  and  increased  administrative  cost  related to Hind  apparel  and the
Company's  cycling  division.   Domestic  selling  and  administrative   expense
increases were offset in part by reduced international  administrative  spending
as a result of the cessation of operations in Australia in July 1998.

Net interest  expense  increased 14% to $593,000 in the thirty-nine  weeks ended
October 1, 1999 from $520,000 in the thirty-nine weeks ended October 2, 1998 due
to  increased  borrowings  against the  Company's  domestic  credit  facility to
finance  domestic  working capital  requirements,  which was partially offset by
lower debt levels  resulting  from the  paydown of the  Company's  senior  notes
payable in the second quarter of 1998.

Income Before Tax (in thousands)

                                                 Thirty-Nine Weeks Ended

                                          October 1,                October 2,
                                             1999                      1998

Segment
     Saucony Brand                        $  15,929                  $  4,759
     Other Products                            (882)                     (394)
                                          ----------                 ---------
     Consolidated                         $  15,047                  $  4,365
                                          =========                  ========



Consolidated income before tax increased to $15,047,000 in the thirty-nine weeks
ended October 1, 1999 from $4,365,000 in the thirty-nine  weeks ended October 2,
1998 due primarily to increased  domestic  Saucony Brand income and the improved
financial performance of Hind apparel,  offset by higher losses sustained by the
cycling division.

Income Taxes

The provision for income taxes increased to $6,295,000 in the thirty-nine  weeks
ended October 1, 1999 from $1,889,000 in the thirty-nine  weeks ended October 2,
1998, due primarily to increased domestic pre-tax income. The effective tax rate
decreased to 41.8% in the thirty-nine  weeks ended October 1, 1999 from 43.3% in
the  thirty-nine  weeks ended  October 2, 1998 due  primarily  to a deferred tax
valuation  allowance  recorded in the  thirty-nine  weeks ended October 2, 1998,
relating  to foreign  operating  losses that were not  expected to be  realized,
partially  offset by an increase in the U.S.  federal tax rate to 35% due to the
increase in domestic pre-tax income.

Net Income and Earnings Per Share

Net income  increased to  $8,684,000 in the  thirty-nine  weeks ended October 1,
1999 from  $2,447,000 in the  thirty-nine  weeks ended October 2, 1998.  Diluted
earnings per share increased to $1.32 in the thirty-nine  weeks ended October 1,
1999 compared to $0.38 in the thirty-nine weeks ended October 2, 1998.

Liquidity and Capital Resources

As  of  October  1,  1999  the  Company's  cash  and  cash  equivalents  totaled
$4,636,000,  a decrease of $859,000  from  January 1, 1999.  The decrease is due
primarily  to an increase  in accounts  receivable  of  $11,981,000,  net of the
provision for bad debts and discounts, offset somewhat by an increase in accrued
liabilities  of $3,116,000  and an increase in borrowings of $3,269,000  against
the Company's domestic credit facility.  The increase in accounts  receivable is
due to increased net sales of the Company's  Saucony,  Hind and cycling products
in the  thirty-nine  weeks  ended  October 1,  1999.  The  Company's  days sales
outstanding for its accounts receivable  decreased to 69 days in the thirty-nine
weeks ended October 1, 1999 from 75 days in the thirty-nine  weeks ended October
2, 1998.  Inventories  increased $427,000 in the thirty-nine weeks ended October
1, 1999 due to increased  domestic  inventory  levels of Saucony  footwear.  The
Company's  inventory turns ratio increased to 3.3 turns in the thirty-nine weeks
ended October 1, 1999 from 2.9 turns in the  thirty-nine  weeks ended October 2,
1998 due primarily to the increased demand for the Originals footwear line.

For the thirty-nine  weeks ended October 1, 1999, the Company used $2,977,000 of
net cash from  operating  activities,  expended  $1,305,000  to acquire  capital
assets,  and expended  $310,000 to reduce  long-term debt and received  $424,000
from the  issuance of common stock in  connection  with the exercise of employee
stock options.

Principal factors (other than net income, accounts receivable, provision for bad
debts and discounts  and  inventory)  affecting the operating  cash flows in the
thirty-nine  weeks  ended  October  1, 1999 were a  decrease  of  $2,825,000  in
accounts  payable (due to the timing of payments for  inventory  purchases),  an
increase of  $3,116,000  in accrued  expenses  (due to  increased  income  taxes
payable on higher levels of pre-tax  income and increased  variable  selling and
administrative  expenses  associated  with a higher  level of net  sales) and an
increase of $293,000 in prepaid expenses (due to an increase in current deferred
taxes and an increase in advance payments for advertising and sponsorship).

The liquidity of the Company is contingent upon a number of factors, principally
the Company's future operating results.  Management  believes that the Company's
current cash and cash equivalents,  credit  facilities and internally  generated
funds are  adequate to meet its  working  capital  requirements  and to fund its
capital investments needs and debt service payments.

Year 2000

The Company  views its  exposure to the Year 2000  problem in three  areas:  (i)
internal  computer  systems  used  to  manage  the  Company's   business,   (ii)
microprocessors and other electronic devices included as components of equipment
used by the  Company  ("embedded  chips")  and (iii)  computer  systems  used by
suppliers  and  customers  of  the  Company.   The  Company's  plan,  under  the
coordination  of the Vice  President  Information  Systems,  is to  resolve  its
internal Year 2000 problems following sequential phases of evaluation,  updating
and  testing  and to  pursue  Year  2000  compliance  awareness  and  supporting
documentation  from key suppliers and customers.  In the evaluation  phase,  the
Company  reviews  the  applicable  system to  identify  Year 2000  problems  and
determines  the necessary  remediation  steps.  The updating and testing  phases
involve the implementation and testing,  respectively,  of Year 2000 remediation
measures.

Based on the  evaluation of its exposure for the Year 2000 problem,  the Company
has modified or replaced portions of its software,  computer and other equipment
systems. The Company has incurred costs of approximately  $20,000 in fiscal 1998
and expects to incur  additional costs of $170,000 in fiscal 1999 related to the
Year 2000 modifications. To date, the Company has evaluated substantially all of
its internal  computer systems and embedded chips and has completed the majority
of necessary  upgrades.  The Company  expects its internal  systems and embedded
processors will be Year 2000 ready for the new millennium.

The Company has  interviewed  key  suppliers to determine  their  capability  to
continue providing goods and services. Based on responses from over 80% of those
surveyed,  the  Company  believes  that its  suppliers  are  unlikely to disrupt
inventory  agreements  due to a Year 2000  problem.  The  Company  continues  to
educate  suppliers  regarding Year 2000 issues and expand its  understanding  of
potential  supply-chain  problems.  However,  based upon factory discussions and
current supply-chain responsiveness,  the Company has no plans to acquire excess
inventory or take other  contingency  actions  based upon a potential  Year 2000
problem.

The Company has  interviewed  key  customers  and those  accounts  that  utilize
Electronic Data Interchange (EDI) as the principal means of placing orders. Many
large customers have provided the Company with written  information  about their
Year 2000  compliance  programs.  Also,  substantially  all of the Company's EDI
accounts  are in  production  status  with Year 2000 ready  document  exchanges.
However,  small and medium size customers present a potential Year 2000 business
risk because of the  Company's  limited  ability to influence  their  actions or
internal processes.

The Company has determined the risks  associated with the reasonably  worst-case
scenarios. Except for power loss at the electric utility level or a breakdown in
customer receiving and distribution  activities,  which are beyond the Company's
control, there are manual backup and outsourcing opportunities readily available
to support the Company's internal fulfillment systems.

The  foregoing   discussion  of  the  Company's  Year  2000  readiness  contains
forward-looking statements that were derived using numerous assumptions. Despite
the Company's  belief that its Year 2000 program reduces the risk of an internal
compliance  failure and is taking an active  approach to assess the readiness of
its business partners,  there can be no assurances that all parties will achieve
timely Year 2000 compliance or that such non-compliance will not have a material
adverse impact to the Company.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

The  Company  has  performed  an  analysis  to assess  the  potential  effect of
reasonably possible near-term changes in inflation and foreign currency exchange
rates.  The effect of inflation on the Company's  results of operations over the
past three years has been  minimal.  The impact of currency  fluctuation  on the
purchase of inventory by the Company from foreign  suppliers has been minimal as
the transactions  were denominated in U.S.  dollars.  The Company,  however,  is
subject to currency  fluctuation  risk with respect to the operating  results of
the Company's  foreign  subsidiaries  and certain  foreign  currency-denominated
payables.  The  Company  has  entered  into  certain  forward  foreign  exchange
contracts to minimize the transaction currency risk.









<PAGE>


PART II.  OTHER INFORMATION



ITEM 6.  Exhibits and Reports on Form 8-K

a.       Exhibits

          27.0 - Financial Data Schedule

          99.1 - Certain  Factors  that May Effect  Future  Results,  set out on
     pages  25-27 of the  Company's  Annual  Report on Form 10-K for the  period
     ended  January  2,  1998.  Such Form  10-K  shall not be deemed to be filed
     except to the extent that portions  thereof are expressly  incorporated  by
     reference herein.

b.       Reports on Form 8-K

         None.







<PAGE>


                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

SAUCONY, INC.


By: /s/ Michael Umana
Michael Umana
Vice President, Finance
Chief Financial Officer
(Duly authorized officer and principal financial officer)


Date:  November 12, 1999


<TABLE> <S> <C>

<ARTICLE>                                          5
<LEGEND>
   This schedule contains summary financial
   information extracted from Saucony, Inc's.
   Industries, Inc. Form 10-Q for the period
   ended October 1, 1999 and is qualified in
   its entirety by reference to such 10-Q.
</LEGEND>
<CIK>                                              0000049401
<NAME>                                             Saucony, Inc.
<MULTIPLIER>                                                      1000

<S>                                                <C>
<PERIOD-TYPE>                                      9-MOS
<FISCAL-YEAR-END>                                  Dec-31-1999
<PERIOD-START>                                     Jan-02-1999
<PERIOD-END>                                       Oct-01-1999
<CASH>                                                            4636
<SECURITIES>                                                       218
<RECEIVABLES>                                                    31390
<ALLOWANCES>                                                      2622
<INVENTORY>                                                      31170
<CURRENT-ASSETS>                                                 71470
<PP&E>                                                           19361
<DEPRECIATION>                                                   11018
<TOTAL-ASSETS>                                                   82184
<CURRENT-LIABILITIES>                                            21918
<BONDS>                                                            357
                                                0
                                                          0
<COMMON>                                                          2216
<OTHER-SE>                                                       55352
<TOTAL-LIABILITY-AND-EQUITY>                                     82184
<SALES>                                                         123566
<TOTAL-REVENUES>                                                123985
<CGS>                                                            76637
<TOTAL-COSTS>                                                    76637
<OTHER-EXPENSES>                                                 31722
<LOSS-PROVISION>                                                  2006
<INTEREST-EXPENSE>                                                 593
<INCOME-PRETAX>                                                  15047
<INCOME-TAX>                                                      6295
<INCOME-CONTINUING>                                               8684
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                      8684
<EPS-BASIC>                                                     1.38
<EPS-DILUTED>                                                     1.32



</TABLE>


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