SAUCONY INC
10-Q, 1999-08-12
RUBBER & PLASTICS FOOTWEAR
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

           {x} QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                   For the quarterly period ended July 2, 1999

                                       OR

           { } TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
              For the transition period from _________ to _________

                        Commission File Number 000-05083

                                  SAUCONY, INC.
             (Exact name of registrant as specified in its charter)


          Massachusetts                               04-1465840
 (State or other jurisdiction of        (I.R.S. employer identification number)
 incorporation or organization)

                     13 Centennial Drive, Peabody, MA 01960
                    (Address of principal executive offices)

                                978-532-9000
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                Yes [ X ] No [ ]

                    Class                     Outstanding as of August 6, 1999

Class A Common Stock-$.33 1/3 Par Value                   2,680,527
Class B Common Stock-$.33 1/3 Par Value                   3,656,639
                                                          ---------
                                                          6,337,166



<PAGE>



                         SAUCONY, INC. AND SUBSIDIARIES


                                      INDEX



PART I.  FINANCIAL INFORMATION


Item 1.  Financial Statements

     Condensed Consolidated Balance Sheets as of July 2, 1999
       and January 1, 1999                                              3

     Condensed Consolidated Statements of Income for the thirteen weeks
       and twenty-six weeks ended July 2, 1999 and July 3, 1998         4

     Condensed Consolidated Statements of Stockholders' Equity for
       the twenty-six weeks ended July 2, 1999 and July 3, 1998         5

     Condensed Consolidated Statements of Cash Flows for the
       twenty-six weeks ended July 2, 1999 and July 3, 1998            6-7

     Notes to Condensed Consolidated Financial Statements -
       July 2, 1999                                                    8-10

Item 2.  Management's Discussion and Analysis of Financial
     Condition and Results of Operations                              11-16

Item 3.  Quantitative and Qualitative Disclosure About Market Risk      16


PART II.  OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders            17
Item 5.  Stockholder Proposals for the 2000 Annual Meeting of
       Stockholders                                                     17
Item 6.  Exhibits and Reports on Form 8-K                               18

Signature                                                               19




<PAGE>
<TABLE>
<CAPTION>


                         SAUCONY, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets

                                   (Unaudited)
                                 (in thousands)

                                     ASSETS
                                                                                 July 2,        January 1,
                                                                                  1999             1999
<S>                                                                             <C>              <C>
Current assets:
   Cash and cash equivalents                                                    $   2,364        $    5,495
   Marketable securities                                                              208               179
   Accounts receivable, net                                                        32,723            19,473
   Inventories                                                                     29,325            31,072
   Prepaid expenses and other current assets                                        3,683             2,923
                                                                                ---------        ----------
     Total current assets                                                          68,303            59,142
                                                                                ---------        ----------

Property, plant and equipment, net                                                  8,111             8,123
                                                                                ---------        ----------

Other assets                                                                        2,393             2,614
                                                                                ---------        ----------

Total assets                                                                    $  78,807        $   69,879
                                                                                =========        ==========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Notes payable                                                                $  10,814        $    7,568
   Current maturities of long term debt                                               371               324
   Accounts payable                                                                 4,550             6,244
   Accrued expenses and other current liabilities                                   6,213             4,704
                                                                                ---------        ----------
     Total current liabilities                                                     21,948            18,840
                                                                                ---------        ----------

Long-term obligations:
   Long-term debt                                                                     451               559
   Deferred income taxes                                                            1,837             1,851
   Other long-term obligations                                                        164               157
                                                                                ---------        ----------
     Total long-term obligations                                                    2,452             2,567
                                                                                ---------        ----------

Minority interest in consolidated subsidiaries                                        274               222
                                                                                ---------        ----------

Stockholders' equity:
   Common stock, $.33 1/3 par value                                                 2,211             2,178
   Additional paid-in capital                                                      16,539            15,921
   Retained earnings                                                               37,950            32,360
   Accumulated translation                                                           (889)             (528)
                                                                                ----------       -----------
     Total                                                                         55,811            49,931

Less:
   Common stock held in treasury, at cost                                          (1,665)           (1,665)
   Unearned compensation                                                              (13)              (16)
                                                                                ----------       -----------
                                                                                   54,133            48,250
                                                                                ---------        ----------

Total liabilities and stockholders' equity                                      $  78,807        $   69,879
                                                                                =========        ==========

            See notes to condensed consolidated financial statements


</TABLE>
<PAGE>


<TABLE>
<CAPTION>

                         SAUCONY, INC. AND SUBSIDIARIES
                   Condensed Consolidated Statements of Income
 For the Thirteen Weeks and Twenty-Six Weeks Ended July 2, 1999 and July 3, 1998

                                   (Unaudited)
                      (in thousands, except per share data)

                                                                 Thirteen     Thirteen    Twenty-Six   Twenty-Six
                                                                   Weeks        Weeks        Weeks        Weeks
                                                                   Ended        Ended        Ended        Ended
                                                                  July 2,      July 3,      July 2,      July 3,
                                                                   1999         1998         1999         1998

<S>                                                             <C>          <C>          <C>           <C>
Net sales                                                       $  37,706    $  26,562    $  80,112     $ 56,186
Other revenue                                                          74          158          282          200
                                                                ---------    ---------    ---------     --------
Total revenue                                                      37,780       26,720       80,394       56,386
                                                                ---------    ---------    ---------     --------

Costs and expenses
   Cost of sales                                                   23,569       16,480       50,554       36,131
   Selling expenses                                                 5,908        4,779       11,341        9,202
   General and administrative expenses                              4,246        4,070        8,554        7,580
                                                                ---------    ---------    ---------     --------
     Total costs and expenses                                      33,723       25,329       70,449       52,913
                                                                ---------    ---------    ---------     --------

Operating income                                                    4,057        1,391        9,945        3,473

Non-operating income (expense)
   Interest, net                                                     (246)        (175)        (392)        (385)
   Foreign currency                                                   (11)         (57)          15          (68)
   Other                                                               13            9           37           43
                                                                ---------    ---------    ---------     --------

Income before income taxes and minority interest                    3,813        1,168        9,605        3,063

Provision for income taxes                                          1,543          494        3,973        1,392

Minority interest in income of consolidated subsidiaries               13            1           42           24
                                                                ---------    ---------    ---------     --------

Net income                                                      $   2,257    $     673    $   5,590     $  1,647
                                                                =========    =========    =========     ========


Per share amounts:

Earnings per common share - basic:                              $     0.36   $     0.11   $     0.90    $    0.26
                                                                ==========   ==========   ==========    =========
Earnings per common share - diluted:                            $     0.34   $     0.11   $     0.86    $    0.26
                                                                ==========   ==========   ==========    =========

Weighted average common shares and equivalents outstanding          6,625        6,342        6,512        6,348
                                                                =========    =========    =========     ========

Cash dividends per share of common stock                                0            0            0            0
                                                                =========    =========    =========     ========

            See notes to condensed consolidated financial statements



</TABLE>
<PAGE>

<TABLE>
<CAPTION>

                         SAUCONY, INC. AND SUBSIDIARIES
                 Consolidated Statements of Stockholders' Equity
          For the Twenty-Six Weeks Ended July 2, 1999 and July 3, 1998

                        (in thousands, except share data)


                                                                     Common Stock           Paid-in     Retained
                                                                  Class A      Class B      Capital     Earnings

<S>                                                             <C>          <C>          <C>           <C>
Balance, January 2, 1998                                        $     902    $   1,248    $  15,652     $ 28,781
Issuance of 25,500 shares of common stock
   upon exercise of stock options                                       0            8           77            0
Amortization of unearned compensation                                   0            0            0            0
Net income                                                              0            0            0        1,647
Foreign currency translation adjustments                                0            0            0            0
                                                                ---------    ---------    ---------     --------
Balance, July 3, 1998                                           $     902    $   1,256    $  15,729     $ 30,428
                                                                =========    =========    =========     ========


Balance, January 1, 1999                                        $     902    $   1,276    $  15,921     $ 32,360
Issuance of 100,274 shares of common stock
   upon exercise of stock options                                       0           33          333            0
Amortization of unearned compensation                                   0            0            0            0
Tax benefit related to stock options                                    0            0          261            0
Issuance of non-qualified stock options                                 0            0           24            0
Net income                                                              0            0            0        5,590
Foreign currency translation adjustments                                0            0            0            0
                                                                ---------    ---------    ---------     --------
Balance, July 2, 1999                                           $     902    $   1,309    $  16,539     $ 37,950
                                                                =========    =========    =========     ========


<CAPTION>
                                                                                                              Total
                                                    Treasury Stock           Unearned      Accumulated    Stockholders'
                                                 Shares        Amount      Compensation    Translation       Equity

<S>                                             <C>           <C>            <C>             <C>            <C>
Balance, January 2, 1998                        198,400       $  (1,054)     $   (40)        $ (417)        $  45,072
Issuance of 25,500 shares of common stock
   upon exercise of stock options                     0               0            0              0                85
Amortization of unearned compensation                 0               0           16              0                16
Net income                                            0               0            0              0             1,647
Foreign currency translation adjustments              0               0            0           (216)             (216)
                                               --------       ---------      -------         -------        ----------
Balance, July 3, 1998                           198,400       $  (1,054)     $   (24)        $ (633)        $  46,604
                                               ========       ==========     ========        =======        =========


Balance, January 1, 1999                        305,400       $  (1,665)     $   (16)        $ (528)        $  48,250
Issuance of 100,274 shares of common stock
   upon exercise of stock options                     0               0            0              0               366
Amortization of unearned compensation                 0               0            3              0                 3
Tax benefit related to stock options                  0               0            0              0               261
Issuance of non-qualified stock options               0               0            0              0                24
Net income                                            0               0            0              0             5,590
Foreign currency translation adjustments              0               0            0           (361)             (361)
                                               --------       ---------      -------         -------        ----------
Balance, July 2, 1999                           305,400       $  (1,665)     $   (13)        $ (889)        $  54,133
                                               ========       ==========     ========        =======        =========

            See notes to condensed consolidated financial statements


</TABLE>
<PAGE>

<TABLE>
<CAPTION>

                         SAUCONY, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
          FOR THE TWENTY-SIX WEEKS ENDED JULY 2, 1999 AND JULY 3, 1998

                INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
                                 (in thousands)

                                   (Unaudited)


                                                                                July 2,              July 3,
                                                                                  1999                1998
<S>                                                                             <C>                <C>
Cash flows from operating activities:


   Net income                                                                   $  5,590           $   1,647
                                                                                --------           ---------

   Adjustment to reconcile net income to net cash  provided  (used) by operating
    activities:
     Depreciation and amortization                                                   935                 843
     Provision for bad debts and discounts                                         2,791               2,685
     Deferred income tax benefit                                                    (370)               (222)
     Other                                                                           104                 194

Changes in operating  assets and  liabilities,  net of effects of  acquisitions,
   dispositions and foreign currency adjustments:
     Decrease (increase) in assets:
       Marketable securities                                                         (29)                (39)
       Accounts receivable                                                       (16,070)             (6,632)
       Inventories                                                                 1,223                (835)
       Prepaid expenses and other current assets                                    (343)                440
     Increase (decrease) in liabilities:
       Accounts payable                                                           (1,605)               (439)
       Accrued expenses                                                            1,795               1,975
                                                                                --------           ---------

     Total adjustments                                                           (11,569)             (2,030)
                                                                                ---------          ----------

Net cash used by operating activities                                             (5,979)               (383)
                                                                                ---------          ----------

Cash flows from investing activities:

   Purchases of property, plant and equipment                                       (673)               (499)
   Increase in deferred charges, deposits and other                                  (28)               (180)
   Proceeds from sale of equipment                                                     3                  15
   Payments for business acquisitions                                                  0                (579)
                                                                                --------           ----------

Net cash used by investing activities                                               (698)             (1,243)
                                                                                ---------          ----------


Cash flows from financing activities:

   Net short-term borrowings                                                       3,642               2,143
   Repayment of long-term debt and capital lease obligations                        (221)             (2,178)
   Issuances of common stock                                                         366                  85
                                                                                --------           ---------

Net cash provided by financing activities                                          3,787                  50
                                                                                --------           ---------

Effect of exchange rate changes on cash and
   cash equivalents                                                                 (241)                (39)
                                                                                ---------          ----------

Net decrease in cash and cash equivalents                                         (3,131)             (1,615)

Cash and equivalents at beginning of period                                        5,495               4,432
                                                                                --------           ---------

Cash and equivalents at end of period                                           $  2,364           $   2,817
                                                                                ========           =========

Supplemental disclosure of cash flow information:

   Cash paid during the period for:
     Income taxes, net of refunds                                               $  4,277           $     218
                                                                                ========           =========

     Interest                                                                   $    343           $     413
                                                                                ========           =========

Non-cash investing and financing activities:

   Property purchased under capital leases                                      $    160           $       0
                                                                                ========           =========



            See notes to condensed consolidated financial statements

</TABLE>



<PAGE>


                                  SAUCONY, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  JULY 2, 1999

                                   (Unaudited)


NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with the instructions to Form 10-Q and, therefore, do not
include all  information  and  footnotes  necessary for a fair  presentation  of
financial  position,  results of operations  and cash flows in  conformity  with
generally  accepted  accounting  principles.  In the opinion of management,  all
adjustments  (consisting solely of normal recurring adjustments) necessary for a
fair  presentation  have been  included.  These interim  consolidated  financial
statements should be read in conjunction with the audited consolidated financial
statements and the notes,  thereto,  included in the Company's  Annual Report on
Form 10-K, as filed with the  Securities and Exchange  Commission,  for the year
ended  January 1, 1999.  Operating  results for  twenty-six  weeks ended July 2,
1999, are not necessarily indicative of the results for the entire year.


NOTE 2 - RECLASSIFICATION

Certain  items  in prior  years  Consolidated  Financial  Statements  have  been
reclassified to conform to the 1999 presentation.


NOTE 3 - INVENTORIES

Inventories  at July 2, 1999 and January 1, 1999  consisted of the following (in
thousands):


                                           July 2,           January 1,
                                            1999                1999

     Finished goods                     $    23,109        $    24,194

     Work in progress                         1,124                834

     Raw materials                            5,092              6,044
                                        -----------        -----------

                                        $    29,325        $    31,072
                                        ===========        ===========





<PAGE>



NOTE 4 - EARNINGS PER SHARE
<TABLE>
<CAPTION>

                                                                             (Unaudited)
                                                              (in thousands, except per share amounts)

                                                        Thirteen Weeks Ended           Thirteen Weeks Ended
                                                            July 2, 1999                   July 3, 1998
                                                     ---------------------------    --------------------------

                                                       Earnings       Earnings       Earnings        Earnings
                                                          per            per            per             per
                                                        Common         Common         Common          Common
                                                        Share -        Share -        Share -         Share -
                                                         Basic         Diluted         Basic          Diluted
<S>                                                  <C>             <C>            <C>            <C>
Net income available for common
   shares and assumed conversions                    $    2,257      $   2,257      $      673     $      673
                                                     ==========      =========      ==========     ==========

Weighted-average common shares
   outstanding                                            6,264          6,264           6,262          6,262

Effect of dilutive securities:
   Employee stock options                                     0            361               0             80
                                                     ----------      ---------      ----------     ----------

Weighted-average common shares
   and equivalents outstanding                            6,264          6,625           6,262          6,342
                                                     ==========      =========      ==========     ==========

Earnings per share                                   $     0.36      $    0.34      $    0.11      $     0.11
                                                     ==========      =========      =========      ==========


<CAPTION>


                                                       Twenty-Six Weeks Ended         Twenty-Six Weeks Ended
                                                            July 2, 1999                   July 3, 1998
                                                     ---------------------------    --------------------------

                                                       Earnings       Earnings       Earnings        Earnings
                                                          per            per            per             per
                                                        Common         Common         Common          Common
                                                        Share -        Share -        Share -         Share -
                                                         Basic         Diluted         Basic          Diluted
<S>                                                  <C>             <C>            <C>            <C>
Net income available for common
   shares and assumed conversions                    $    5,590      $   5,590      $    1,647     $    1,647
                                                     ==========      =========      ==========     ==========

Weighted-average common shares
   outstanding                                            6,246          6,246           6,267          6,267

Effect of dilutive securities:
   Employee stock options                                     0            266               0             81
                                                     ----------      ---------      ----------     ----------

Weighted-average common shares
   and equivalents outstanding                            6,246          6,512           6,267          6,348
                                                     ==========      =========      ==========     ==========

Earnings per share                                   $     0.90      $    0.86      $    0.26      $     0.26
                                                     ==========      =========      =========      ==========


</TABLE>

<PAGE>





NOTE 5 - STATEMENT OF COMPREHENSIVE INCOME
<TABLE>
<CAPTION>
                                                                          (in thousands)

                                                       Thirteen       Thirteen      Twenty-Six      Twenty-Six
                                                         Weeks          Weeks          Weeks           Weeks
                                                         Ended          Ended          Ended           Ended
                                                     July 2, 1999   July 3, 1998   July 2, 1999    July 3, 1998
                                                     ------------   ------------   ------------    ------------

<S>                                                  <C>             <C>            <C>            <C>
Net income                                           $    2,257      $     673      $    5,590     $    1,647

Other comprehensive income:
   Foreign currency translation adjustment                 (175)          (184)           (361)          (216)
                                                                                                              =
   Income tax benefit related to other
     comprehensive expense                                  (19)           (74)           (154)           (86)
                                                     -----------     ----------     -----------    -----------=
Other comprehensive income, net of tax                     (156)          (110)           (207)          (130)
                                                     -----------     ----------     -----------    -----------

Comprehensive income                                 $    2,101      $     563      $    5,383     $    1,517
                                                     ==========      =========      ==========     ==========

</TABLE>

NOTE 6 - OPERATING SEGMENT DATA

The Company's  operating  segments are organized based on the nature of products
and consist of the Saucony Segment and Other Products Segment. The determination
of the reportable  segments for the thirteen and twenty-six  weeks ended July 2,
1999 and July 3, 1998, as well as the basis of  measurement of segment profit or
loss, is consistent with the segment reporting disclosed in the Company's Annual
Report on Form 10-K as filed for the fiscal year ended January 2, 1999.

<TABLE>
<CAPTION>

                                                                              (in thousands)

                                                       Thirteen       Thirteen      Twenty-Six      Twenty-Six
                                                         Weeks          Weeks          Weeks           Weeks
                                                         Ended          Ended          Ended           Ended
                                                     July 2, 1999   July 3, 1998   July 2, 1999    July 3, 1998
        <S>                                          <C>             <C>            <C>            <C>
           Revenues:
                Saucony                              $   32,606      $  21,778      $   70,433     $   47,662
                Other products                            5,174          4,942           9,961          8,724
                                                     ----------      ---------      ----------     ----------
                                                     $   37,780      $  26,720      $   80,394     $   56,386
                                                     ==========      =========      ==========     ==========

           Income (loss) before income taxes:
                Saucony                              $    4,169      $   2,078      $   10,234     $    4,258
                Other products                             (356)          (910)           (629)        (1,195)
                                                     -----------     ----------     -----------    -----------
                                                     $    3,813      $   1,168      $    9,605     $    3,063
                                                     ==========      =========      ==========     ==========


</TABLE>








<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Highlights

The  following  table  sets  forth the  comparison,  as a percent  change and in
absolute dollars, of certain items in the consolidated statement of earnings for
the thirteen and  twenty-six  weeks ended July 2, 1999 and July 3, 1998 and, for
the periods  indicated,  the  percentage  of certain  items in the  consolidated
statement of earnings relative to net sales.
<TABLE>
<CAPTION>

                                                                               Percent Change
                                                                             Increase (Decrease)

                                                                     Thirteen               Twenty-Six
                                                                       Weeks                   Weeks

<S>                                                                    <C>                     <C>
         Net sales                                                     42.0%                   42.6%
         Gross profit                                                  40.2                    47.4
         Selling, general and administrative                           14.7                    18.5

<CAPTION>
                                                                                 $ Change
                                                                              (in thousands)

                                                                     Thirteen               Twenty-Six
                                                                       Weeks                   Weeks

<S>                                                                   <C>                    <C>
         Operating income                                             $ 2,666                $ 6,472
         Income before tax and minority interest                        2,645                  6,542
         Net income                                                     1,584                  3,943

<CAPTION>
                                                                          Percent of Net Sales

                                                               Thirteen                         Twenty-Six
                                                                 Weeks                             Weeks
                                                                 -----                             -----
                                                           1999          1998                1999         1998
                                                           ----          ----                ----         ----

<S>                                                        <C>          <C>                 <C>          <C>
        Gross margin                                       37.5%        38.0%               36.9%        35.7%
        Selling, general and administrative                27.0         33.3                24.8         29.9
        Operating income                                   10.8          5.2                12.4          6.2
        Income before tax and minority interest            10.1          4.4                12.0          5.5
        Net income                                          6.0          2.5                 7.0          2.9
</TABLE>

The following  table sets forth net sales (in thousands) and  percentages of net
sales of the Company's  product lines in the thirteen and twenty-six weeks ended
July 2, 1999 and July 3, 1998, respectively:
<TABLE>
<CAPTION>

                                       Thirteen Weeks Ended July 2, 1999 and July 3, 1998

                                                              1999                           1998
                                                     ----------------------         ----------------------
                                                           $          %                  $           %
                                                           -          -                  -           -

<S>                                                  <C>              <C>           <C>              <C>
              Saucony                                $   32,578       86.4%         $   21,624       81.4%
              Other products                              5,128       13.6%              4,938       18.6%
                                                     ----------   ---------         ----------   ---------

              Total                                  $   37,706      100.0%         $   26,562      100.0%
                                                     ==========   =========         ==========   =========

<CAPTION>

                                       Twenty-Six Weeks Ended July 2, 1999 and July 3, 1998

                                                              1999                           1998
                                                     ----------------------         ----------------------
                                                           $          %                  $           %
                                                           -          -                  -           -

<S>                                                  <C>              <C>           <C>              <C>
              Saucony                                $   70,253       87.7%         $   47,475       84.5%
              Other products                              9,859       12.3%              8,711       15.5%
                                                     ----------   ---------         ----------   ---------

              Total                                  $   80,112      100.0%         $   56,186      100.0%
                                                     ==========   =========         ==========   =========

</TABLE>

Thirteen Weeks Ended July 2, 1999 Compared to Thirteen Weeks Ended July 3, 1998

Consolidated Net Sales

Net sales  increased 42% to $37,706,000 in the thirteen weeks ended July 2, 1999
from $26,562,000 in the thirteen weeks ended July 3, 1998. The impact of foreign
exchange rate changes in the thirteen weeks ended July 2, 1999 was negligible.

Saucony Brand Segment

Worldwide  net sales of branded  Saucony  footwear and apparel  increased 51% to
$32,578,000  in the thirteen  weeks ended July 2, 1999 from  $21,624,000  in the
thirteen weeks ended July 3, 1998, primarily due to an 86% unit volume growth in
the footwear category.  Overall average sell prices declined 23% in the thirteen
weeks ended July 2, 1999 due to a higher  proportion  of more  moderately-priced
Originals footwear in the Company's domestic product mix.

Domestic net sales  increased 67% to $28,705,000 due primarily to increased unit
volumes and higher average unit sell prices for Saucony's Originals  (introduced
in the second quarter of 1998).

International  net  sales  decreased  13% to  $3,873,000  due  primarily  to the
discontinuance of operations in Australia, which was offset in part by increased
distributor  unit volume and increased  unit volumes  recorded by the Company in
Canada and Western Europe.

Other Products Segment

Net sales of Other  Products  increased 4% to $5,128,000  in the thirteen  weeks
ended July 2, 1999 from  $4,938,000  in the  thirteen  weeks ended July 3, 1998,
reflecting  revenue  growth in both  bicycle  and  related  products,  increased
domestic and  international  sales of the Company's Hind apparel brand and, to a
lesser extent, increased sales at the Company's factory outlet stores, offset in
part by lower  international sales of non-Saucony brands due to the cessation of
operations in Australia in July 1998. The growth in bicycle and related products
revenue is due in large  measure to the  growth in the Merlin  business  and the
acquisition of Real Design in August 1998.

Cost and Expenses

The Company's  gross profit  increased 40% to  $14,137,000 in the thirteen weeks
ended July 2, 1999 from $10,082,000 in the thirteen weeks ended July 3, 1998 due
to higher domestic unit volumes.  The Company's gross margin  decreased to 37.5%
in the thirteen  weeks ended July 2, 1999 from 38.0% in the thirteen weeks ended
July 3, 1998 due to inefficiencies in domestic manufacturing operations.

Selling, general and administrative expenses increased to $10,154,000,  or 27.0%
of net sales, in the thirteen weeks ended July 2, 1999 from $8,849,000, or 33.3%
of net  sales,  in the  thirteen  weeks  ended July 3,  1998.  Selling  expenses
increased  $1,129,000 in the thirteen  weeks ended July 2, 1999 due to increased
domestic   spending  for  print  media,   athlete  and  event   sponsorship  and
co-operative advertising, as well as increased sales commissions and payroll and
related expenses.  General and administrative expenses increased $176,000 in the
thirteen weeks ended July 2, 1999 due to increased  staffing,  performance-based
compensation,  increased  bad debt  expense,  increased  administrative  cost to
sustain the growth of the Hind apparel and bicycle  division,  offset in part by
reduced  international  administrative  spending as a result of the cessation of
operations in Australia in July 1998.

Net interest expense  increased 41% to $246,000 in the thirteen weeks ended July
2, 1999 from $175,000 in the thirteen  weeks ended July 3, 1998 due to increased
borrowings  against the Company's  domestic  credit  facility to finance working
capital requirements.


Income Before Tax (in thousands)

                                            1999                       1998
                                            ----                       ----

Segment
     Saucony Brand                        $   4,169                  $  2,078
     Other Products                            (356)                     (910)
                                          ----------                 ---------
     Consolidated                         $   3,813                  $  1,168
                                          =========                  ========

Consolidated  income before tax  increased to  $3,813,000 in the thirteen  weeks
ended July 2, 1999 from  $1,168,000 in the thirteen weeks ended July 3, 1998 due
primarily to increased  domestic Saucony Brand income and the improved financial
performance of Hind apparel.

Income Taxes

The  provision for income taxes  increased to  $1,543,000 in the thirteen  weeks
ended July 2, 1999 from $494,000 in the thirteen  weeks ended July 3, 1998,  due
primarily to increased domestic pre-tax income. The effective tax rate decreased
to 40.5% in the  thirteen  weeks  ended July 2, 1999 from 42.3% in the  thirteen
weeks ended July 3, 1998 due primarily to a shift in the composition of domestic
and foreign pre-tax earnings.

Net Income

Net income increased to $2,257,000 in the thirteen weeks ended July 2, 1999 from
$673,000 in the thirteen  weeks ended July 3, 1998.  Diluted  earnings per share
increased to $0.34 in the thirteen weeks ended July 2, 1999 compared to $0.11 in
the thirteen weeks ended July 3, 1998.


Twenty-Six Weeks Ended July 2, 1999 Compared to Twenty-Six Weeks Ended July 3,
1998

Consolidated Net Sales

Net sales  increased 43% to $80,112,000  in the  twenty-six  weeks ended July 2,
1999 from  $56,186,000 in the twenty-six weeks ended July 3, 1998. The impact of
foreign  exchange  rate changes in the  twenty-six  weeks ended July 2, 1999 was
negligible.

Saucony Brand Segment

Worldwide  net sales of branded  Saucony  footwear and apparel  increased 48% to
$70,253,000 in the twenty-six  weeks ended July 2, 1999 from  $47,475,000 in the
twenty-six weeks ended July 3, 1998,  primarily due to an 84% unit volume growth
in the  footwear  category.  Overall  average  sell prices  declined  26% in the
twenty-six  weeks  ended  July  2,  1999  due to a  higher  proportion  of  more
moderately-priced Originals in the Company's domestic product mix.

Domestic net sales  increased 70% to $61,348,000 due primarily to increased unit
volumes for Saucony's core technical  footwear models and Originals  (introduced
in the second quarter of 1998).

International  net  sales  decreased  21% to  $8,905,000  due  primarily  to the
discontinuance  of  operations  in  Australia  and  decreased  distributor  unit
volumes,  offset in part by increased  unit  volumes  recorded by the Company in
Canada and Western Europe.

Other Products Segment

Net sales of Other Products  increased 13% to $9,859,000 in the twenty-six weeks
ended July 2, 1999 from  $8,711,000 in the twenty-six  weeks ended July 3, 1998,
reflecting  revenue  growth in both  bicycle  and  related  products,  increased
domestic and  international  sales of the Company's Hind apparel brand and, to a
lesser extent, increased sales at the Company's factory outlet stores, offset in
part by lower international sales due to the cessation of operation in Australia
in July 1998.  The growth in  bicycles  and related  products  revenue is due in
large measure to the growth in the Merlin  business and the  acquisition of Real
Design in August 1998.

Cost and Expenses

The Company's gross profit  increased 47% to $29,558,000 in the twenty-six weeks
ended July 2, 1999 from  $20,055,000 in the twenty-six  weeks ended July 3, 1998
due to higher  domestic unit volumes.  The  Company's  gross margin  improved to
36.9% in the  twenty-six  weeks ended July 2, 1999 from 35.7% in the  twenty-six
weeks ended July 3, 1998 due to lower  levels of product  returns and  markdowns
and a change in the product mix compared to the prior comparable period.

Selling, general and administrative expenses increased to $19,895,000,  or 24.8%
of net sales, in the twenty-six  weeks ended July 2, 1999 from  $16,782,000,  or
29.9% of net sales, in the twenty-six weeks ended July 3, 1998. Selling expenses
increased $2,139,000 in the twenty-six weeks ended July 2, 1999 due to increased
domestic spending for print media,  athlete and event sponsorship,  co-operative
advertising,  as well as  increased  sales  commissions  and payroll and related
expenses.   General  and  administrative  expenses  increased  $974,000  in  the
twenty-six weeks ended July 2, 1999 due to increased staffing, performance-based
compensation,  increased  bad debt  expense,  increased  administrative  cost to
sustain the growth of the Hind apparel and bicycle  division,  offset in part by
reduced  international  administrative  spending as a result of the cessation of
operations in Australia in July 1998.

Net interest expense increased 2% to $392,000 in the twenty-six weeks ended July
2,  1999  from  $385,000  in the  twenty-six  weeks  ended  July 3,  1998 due to
increased  borrowing  under the Company's  domestic  credit  facility to finance
working  capital  requirements,  which was  largely  offset by lower debt levels
resulting  from the paydown of the Company's  senior notes payable in the second
quarter of 1998.

Income Before Tax (in thousands)


                                            1999                       1998
                                            ----                       ----

Segment
     Saucony Brand                        $  10,234                  $  4,258
     Other Products                            (629)                   (1,195)
                                          ----------                 ---------
     Consolidated                         $   9,605                  $  3,063
                                          =========                  ========



Consolidated  income before tax increased to $9,605,000 in the twenty-six  weeks
ended July 2, 1999 from  $3,063,000 in the  twenty-six  weeks ended July 3, 1998
due  primarily  to  increased  domestic  Saucony  Brand  income and the improved
financial performance of Hind apparel.

Income Taxes

The provision for income taxes  increased to $3,973,000 in the twenty-six  weeks
ended July 2, 1999 from  $1,392,000 in the twenty-six  weeks ended July 3, 1998,
due  primarily to increased  domestic  pre-tax  income.  The  effective tax rate
decreased to 41.4% in the twenty-six  weeks ended July 2, 1999 from 45.4% in the
twenty-six  weeks ended July 3, 1998 due  primarily to a deferred tax  valuation
allowance  recorded  in the  twenty-six  weeks  ended July 3, 1998,  relating to
foreign operating losses that were not expected to be realized.

Net Income

Net income  increased to $5,590,000 in the  twenty-six  weeks ended July 2, 1999
from $1,647,000 in the twenty-six weeks ended July 3, 1998. Diluted earnings per
share increased to $0.86 in the twenty-six  weeks ended July 2, 1999 compared to
$0.26 in the twenty-six weeks ended July 3, 1998.

Liquidity and Capital Resources

As of July 2, 1999 the Company's cash and cash equivalents totaled $2,364,000, a
decrease of $3,131,000 from January 1, 1999. The decrease is due primarily to an
increase in accounts  receivable  of  $13,279,000,  net of the provision for bad
debts and discounts,  partially offset by an increase in accrued  liabilities of
$1,795,000  and an increase in  borrowings  against the  Company's  domestic and
foreign credit facilities of $3,642,000.  The increase in accounts receivable is
due to increased net sales of the Company's  Saucony,  Hind and bicycle products
in the twenty-six weeks ended July 2, 1999. The Company's days sales outstanding
for its accounts receivable remained constant at 74 days in the twenty-six weeks
ended July 2, 1999 as compared to July 3, 1998. Inventories decreased $1,223,000
in the  twenty-six  weeks ended July 2, 1999 due to the  management  of domestic
inventory levels. As a consequence of the improved inventory  management and the
velocity of Originals,  the  Company's  inventory  turns ratio  increased to 3.4
turns  in the  twenty-six  weeks  ended  July 2,  1999  from  3.0  turns  in the
twenty-six weeks ended July 3, 1998.

For the twenty-six  weeks ended July 2, 1999, the Company used $5,979,000 of net
cash from operating activities, expended $673,000 to acquire capital assets, and
expended  $221,000  to reduce  long-term  debt and  received  $366,000  from the
issuance of common  stock in  connection  with the  exercise  of employee  stock
options.

Principal factors (other than net income, accounts receivable, provision for bad
debts and discounts  and  inventory)  affecting the operating  cash flows in the
twenty-six  weeks ended July 2, 1999 were, a decrease of  $1,605,000 in accounts
payable  (due to  decreased  inventory  levels),  an increase of  $1,795,000  in
accrued expenses (due to increased variable selling and administrative  expenses
associated with a higher level net sales) and an increase of $343,000 in prepaid
expenses (due to an increase in advance payments for advertising and inventory).

The liquidity of the Company is contingent upon a number of factors, principally
the Company's future operating results.  Management  believes that the Company's
current cash and cash equivalents,  credit  facilities and internally  generated
funds are  adequate to meet its  working  capital  requirements  and to fund its
capital investments needs and debt service payments.

Year 2000

The Company  views its  exposure to the Year 2000  problem in three  areas:  (i)
internal  computer  systems  used  to  manage  the  Company's   business,   (ii)
microprocessors and other electronic devices included as components of equipment
used by the  Company  ("embedded  chips")  and (iii)  computer  systems  used by
suppliers  and  customers  of  the  Company.   The  Company's  plan,  under  the
coordination  of the Vice  President  Information  Systems,  is to  resolve  its
internal Year 2000 problems following sequential phases of evaluation,  updating
and  testing  and to  pursue  Year  2000  compliance  awareness  and  supporting
documentation  from key suppliers and customers.  In the evaluation  phase,  the
Company  reviews  the  applicable  system to  identify  Year 2000  problems  and
determines  the necessary  remediation  steps.  The updating and testing  phases
involve the implementation and testing,  respectively,  of Year 2000 remediation
measures.

Based on the  evaluation of its exposure for the Year 2000 problem,  the Company
has modified or replaced portions of its software,  computer and other equipment
systems. The Company has incurred costs of approximately  $20,000 in fiscal 1998
and  expects to incur  additional  costs of  $100,000 to $150,000 in fiscal 1999
related to the Year 2000  modifications.  To date,  the  Company  has  evaluated
substantially  all of its internal  computer  systems and embedded chips and has
completed  the majority of  necessary  upgrades.  The Company  expects that full
evaluation,  updating and testing will be completed during the fourth quarter of
fiscal 1999.

The Company has  interviewed  key  suppliers to determine  their  capability  to
continue providing goods and services. Based on responses from over 80% of those
surveyed,  the  Company  believes  that its  suppliers  are  unlikely to disrupt
inventory  agreements  due to a Year 2000  problem.  Nevertheless,  the  Company
continues  to  expand  its  understanding  of  the  Year  2000  problems  of its
significant  business  partners based on ongoing surveys and interviews and this
process will continue throughout 1999.  Contingency plans for supply disruptions
are being  formulated  and are expected to be completed in the third  quarter of
1999.

The  Company  has also  interviewed  key  customers  and all those  who  utilize
Electronic Data Interface  (EDI) as the principal  means of placing orders.  The
responses received indicate that most customers are in the process of developing
or  executing  remediation  plans to address  Year 2000  problems.  The  Company
believes that  customers  present a potential Year 2000 business risk because of
the Company's limited ability to influence their actions or internal processes.

The Company has determined the risks  associated with the reasonably  worst-case
scenario.  Except for the risks  associated  with customer  readiness  which are
beyond  the  Company's   control,   there  are  manual  backup  and  outsourcing
opportunities  readily available to support the Company's  internal  fulfillment
systems.

The  foregoing   discussion  of  the  Company's  Year  2000  readiness  contains
forward-looking statements and were derived using numerous assumptions.  Despite
the Company's  belief that its Year 2000 program reduces the risk of an internal
compliance  failure and is taking an active  approach to assess the readiness of
its business partners,  there can be no assurances that all parties will achieve
timely Year 2000 compliance or that such  noncompliance will not have a material
adverse impact to the Company.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

The  Company  has  performed  an  analysis  to assess  the  potential  effect of
reasonably possible near-term changes in inflation and foreign currency exchange
rates.  The effect of inflation on the Company's  results of operations over the
past three years has been  minimal.  The impact of currency  fluctuation  on the
purchase of inventory by the Company from foreign  suppliers has been minimal as
the transactions  were denominated in U.S.  dollars.  The Company,  however,  is
subject to currency  fluctuation  risk with respect to the operating  results of
the Company's  foreign  subsidiaries  and certain  foreign  currency-denominated
payables.  The  Company  has  entered  into  certain  forward  foreign  exchange
contracts to minimize the transaction currency risk.













<PAGE>


PART II.  OTHER INFORMATION


Item 4.  Submission of Matters to a Vote of Security-Holders

At the 1999 Annual Meeting of Stockholders of the Company (the "Annual Meeting")
held on May 20, 1999, the following  matters were acted upon by the stockholders
of the Company:

     1.   The  election of John M.  Connors,  Jr.,  John H.  Fisher,  Phyllis H.
          Fisher,  Charles A.  Gottesman,  Robert J.  LeFort,  Jr.,  and John J.
          Neuhauser as directors of the Company.

     2.   The  ratification  of the  selection  by the  Board  of  Directors  of
          PricewaterhouseCoopers  LLP as the Company's  independent auditors for
          the current 1999 fiscal year.

The results of the voting on each of the matters  presented to  stockholders  at
the Annual Meeting are set forth below:

<TABLE>
<CAPTION>

                                                   Votes            Votes                             Broker
                                                    For            Against        Abstentions        Non-votes
1.       Election of Directors

<S>                                              <C>               <C>                <C>               <C>
         John M Connors, Jr.                     2,487,616          --                6,321             N.A.
         John H. Fisher                          2,487,616          --                6,321             N.A.
         Phyllis H. Fisher                       2,487,616          --                6,321             N.A.
         Charles A. Gottesman                    2,487,616          --                6,321             N.A.
         Robert J. LeFort, Jr.                   2,487,616          --                6,321             N.A.
         John. J. Neuhauser                      2,487,616          --                6,321             N.A.


2.       Ratification of Independent
          Auditors                               2,489,815           3,212             910              N.A.

</TABLE>

ITEM 5 - Stockholder Proposals for the 2000 Annual Meeting of Stockholders

As set forth in the Company's  proxy  statement  for its 1999 Annual  Meeting of
Stockholders,  stockholder  proposals submitted pursuant to Rule 14a-8 under the
Securities  and Exchange Act of 1934 (the  "Exchange  Act") for inclusion in the
Company's proxy  materials for its 2000 Annual Meeting of  Stockholders  must be
received by the Company on or before December 31, 1999.

In addition,  in accordance  with recent  amendments  to Rules 14a-4,  14a-5 and
14a-8 under the Exchange Act, written notice of stockholder  proposals submitted
outside the processes of Rule 14a-8 for consideration at the 2000 Annual Meeting
of  Stockholders  must be received by the Company on or before March 22, 2000 in
order to be considered timely for purposes of Rule 14a-4. The persons designated
in the  Company's  proxy  statement  and  management  proxy card will be granted
discretionary authority with respect to any stockholder proposal with respect to
which the Company does not receive timely notice.



<PAGE>



ITEM 6.  Exhibits and Reports on Form 8-K

a.       Exhibits

         27.0 - Financial Data Schedule

         99.1    - Certain  Factors that May Effect Future  Results,  set out on
                 pages 25-27 of the Company's Annual Report on Form 10-K for the
                 period  ended  January  2,  1998.  Such Form 10-K  shall not be
                 deemed to be filed except to the extent that  portions  thereof
                 are expressly incorporated by reference herein.

b.       Reports on Form 8-K

         None.







<PAGE>


                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

SAUCONY, INC.


By: /s/ Terence P. Chin
Terence P. Chin
Senior Vice President
Chief Financial Officer
(Duly authorized officer and principal financial officer)


Date:  August 12, 1999



<TABLE> <S> <C>

<ARTICLE>                                          5
<LEGEND>
   This schedule contains summary financial
   information extracted from Saucony, Inc's.
   Industries, Inc. Form 10-Q for the period
   ended July 2, 1999 and is qualified in
   its entirety by reference to such 10-Q.
</LEGEND>
<CIK>                                              0000049401
<NAME>                                             Saucony, Inc.
<MULTIPLIER>                                                      1000

<S>                                                <C>
<PERIOD-TYPE>                                      6-Mos
<FISCAL-YEAR-END>                                  Dec-31-1999
<PERIOD-START>                                     Jan-02-1999
<PERIOD-END>                                       Jul-02-1999
<CASH>                                                            2364
<SECURITIES>                                                       208
<RECEIVABLES>                                                    32723
<ALLOWANCES>                                                      1797
<INVENTORY>                                                      29325
<CURRENT-ASSETS>                                                 68303
<PP&E>                                                           18712
<DEPRECIATION>                                                   10601
<TOTAL-ASSETS>                                                   78807
<CURRENT-LIABILITIES>                                            21948
<BONDS>                                                            451
                                                0
                                                          0
<COMMON>                                                          2211
<OTHER-SE>                                                       51922
<TOTAL-LIABILITY-AND-EQUITY>                                     78807
<SALES>                                                          80112
<TOTAL-REVENUES>                                                 80394
<CGS>                                                            50554
<TOTAL-COSTS>                                                    50554
<OTHER-EXPENSES>                                                 19895
<LOSS-PROVISION>                                                   908
<INTEREST-EXPENSE>                                                 392
<INCOME-PRETAX>                                                   9605
<INCOME-TAX>                                                      3973
<INCOME-CONTINUING>                                               5590
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                      5590
<EPS-BASIC>                                                     0.90
<EPS-DILUTED>                                                     0.86



</TABLE>


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