<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial
information extracted from Saucony, Inc's.
Industries, Inc. Form 10-Q for the period
ended September 29, 2000 and is qualified in
its entirety by reference to such 10-Q.
</LEGEND>
<CIK> 0000049401
<NAME> Saucony, Inc.
<MULTIPLIER> 1000
<CURRENCY> US Dollars
<S> <C>
<PERIOD-TYPE> 9-Mos
<FISCAL-YEAR-END> JAN-05-2001
<PERIOD-START> Jan-01-2000
<PERIOD-END> Sep-29-2000
<EXCHANGE-RATE> 1
<CASH> 1932
<SECURITIES> 0
<RECEIVABLES> 36330
<ALLOWANCES> 1576
<INVENTORY> 35906
<CURRENT-ASSETS> 77393
<PP&E> 19146
<DEPRECIATION> 11858
<TOTAL-ASSETS> 86711
<CURRENT-LIABILITIES> 19246
<BONDS> 41
0
0
<COMMON> 2243
<OTHER-SE> 62588
<TOTAL-LIABILITY-AND-EQUITY> 86711
<SALES> 134645
<TOTAL-REVENUES> 135020
<CGS> 83161
<TOTAL-COSTS> 83161
<OTHER-EXPENSES> 36965
<LOSS-PROVISION> 748
<INTEREST-EXPENSE> 563
<INCOME-PRETAX> 14405
<INCOME-TAX> 5971
<INCOME-CONTINUING> 8361
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 8361
<EPS-BASIC> 1.34
<EPS-DILUTED> 1.31
</TABLE>