WHITMAN CORP
PRER14A, 1999-03-29
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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<PAGE>   1
 
   
                                AMENDMENT NO. 1
    
   
                                       TO
    
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                            <C>
[X]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                              WHITMAN CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[ ]  No Fee required
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
               Common Stock, without par value, of Whitman Corporation ("Common
          Stock")
 
        ------------------------------------------------------------------------
 
     (2)  Aggregate number of securities to which transaction applies:
 
               101,069,077 shares of Common Stock
 
        ------------------------------------------------------------------------
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
                  $20.00 (The price is based upon the average of the high and
                  low sales price for such security on January 26, 1999, as
                  reported on the New York Stock Exchange Composite Tape)
 
- --------------------------------------------------------------------------------
 
     (4)  Proposed maximum aggregate value of transaction:
 
                  $2,021,381,540 (the product of (x) 101,069,077 (the number of
                  outstanding shares of Common Stock outstanding on January 27,
                  1999,) and (y) $20.00 (the per unit price set forth in note
                  (3) above))
 
- --------------------------------------------------------------------------------
 
     (5)  Total fee paid:
 
                  $404,277 ( 1/50th of 1% of the underlying value of the
                  transaction, $2,021,381,540, as calculated in note (4) above)
                  and rounded to the nearest whole dollar.)
 
- --------------------------------------------------------------------------------
 
[X]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
        ------------------------------------------------------------------------
 
     (2)  Form, Schedule or Registration Statement No.:
 
        ------------------------------------------------------------------------
 
     (3)  Filing Party:
 
        ------------------------------------------------------------------------
 
     (4)  Date Filed:
 
        ------------------------------------------------------------------------
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   2
 
                THIS PRELIMINARY PROXY STATEMENT/PROSPECTUS IS
                       NOT COMPLETE AND MAY BE AMENDED.
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
 
                               [WHITMAN LETTERHEAD]
 
   
                                                                , 1999
    
 
            Dear Shareholder:
 
   
                Whitman Corporation has entered into an agreement to
            create a new business relationship with PepsiCo, Inc. The
            transaction will involve a merger of Whitman with a
            subsidiary of PepsiCo, which requires the approval of
            Whitman shareholders. We have called a special meeting of
            shareholders on             , 1999, at 10:00 a.m., at
                      to vote on the merger agreement.
    
 
   
                This proxy statement/prospectus describes the
            transaction in detail. In its simplest terms, if the
            shareholders approve the merger, PepsiCo will own
            approximately [38]% of "new" Whitman, and the public
            shareholders will own approximately [62]%. At the same
            time, Whitman will become a substantially larger company
            with several additional domestic and international
            Pepsi-Cola franchises. The management and board of
            directors of Whitman will remain unchanged, except for the
            addition of two PepsiCo representatives to the board.
    
 
   
                Following the merger, each share of Whitman common
            stock you own will represent one share of "new" Whitman
            common stock. Whitman common stock is traded on the New
            York Stock Exchange under the symbol "WH", and following
            the merger "new" Whitman common stock will be traded on
            the New York Stock Exchange under the same symbol.
    
 
                THE BOARD OF DIRECTORS HAS CAREFULLY STUDIED THE TERMS
            AND CONDITIONS OF THE MERGER AND UNANIMOUSLY RECOMMENDS
            THAT YOU VOTE FOR THE MERGER.
 
   
                YOU SHOULD ALSO CAREFULLY CONSIDER THE RISK FACTORS
            RELATING TO THE MERGER DESCRIBED ON PAGE 8 OF THIS PROXY
            STATEMENT/PROSPECTUS.
    
 
                Your vote is important no matter how many shares you
            own. Please complete, sign, date and return your proxy
            promptly.
 
                                      Yours sincerely,
 
   
                                      Chairman and Chief Executive
                                      Officer
    
 
   
                Neither the Securities and Exchange Commission nor any
            state securities commission has approved or disapproved
            the merger described in this proxy statement/prospectus or
            the shares of "new" Whitman common stock to be issued in
            the merger, or determined if this proxy
            statement/prospectus is accurate or adequate. Any
            representation to the contrary is a criminal offense.
    
 
   
                This proxy statement/prospectus is dated             ,
            1999, and is first being mailed to Whitman shareholders on
            or about             , 1999.
    
<PAGE>   3
 
   
                   NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
    
                                           , 1999
 
                                                                          , 1999
 
   
To the shareholders of Whitman Corporation:
    
 
     A special meeting of shareholders of Whitman Corporation will be held on
               , 1999, at 10:00 a.m., local time, at                .
 
   
     The purpose of the special meeting is to consider and vote upon the
adoption of the Amended and Restated Contribution and Merger Agreement, dated as
of March 18, 1999, among Whitman Corporation, PepsiCo, Inc. and Heartland
Territories Holdings, Inc., a wholly-owned subsidiary of PepsiCo and referred to
as Merger Sub. The merger agreement provides that:
    
 
   
     1. Prior to the merger, PepsiCo will contribute to Merger Sub bottling
        operations located in the central United States and associated
        liabilities and debt.
    
 
   
     2. Whitman will merge into Merger Sub and Merger Sub will be renamed
        "Whitman Corporation," which is referred to as New Whitman. In the
        merger, each share of Whitman common stock will be converted into a
        share of New Whitman common stock.
    
 
   
     3. Following completion of the merger, PepsiCo will sell some foreign
        subsidiaries and some assets of its domestic subsidiaries to a
        subsidiary of New Whitman for an aggregate of $176 million in cash.
    
 
   
     The Whitman board of directors is not aware of any other business to be
considered at the special meeting.
    
 
   
     The Whitman board of directors has fixed the close of business on
            , 1999, as the record date for determining shareholders entitled to
notice of, and to vote at, the special meeting or any adjournment or
postponement of the special meeting.
    
 
   
                                          By Order of the Board of Directors,
    
 
                                          /s/
                                          --------------------------------------
   
                                          William B. Moore
    
                                          Secretary
 
Rolling Meadows, Illinois
            , 1999
 
   
     To assure your representation at the special meeting, please sign and
return the enclosed proxy, which is being solicited on behalf of the Whitman
board of directors.
    
 
   
     YOUR VOTE IS IMPORTANT. THE AFFIRMATIVE VOTE OF THE HOLDERS OF A MAJORITY
OF THE OUTSTANDING SHARES OF WHITMAN COMMON STOCK IS REQUIRED TO ADOPT THE
MERGER AGREEMENT. PLEASE COMPLETE, SIGN, DATE AND RETURN THE ENCLOSED PROXY IN
THE ENCLOSED POSTAGE-PAID ENVELOPE, WHETHER OR NOT YOU PLAN TO ATTEND THE
SPECIAL MEETING. IF YOU ATTEND THE SPECIAL MEETING, YOU MAY VOTE IN PERSON, IF
YOU WISH, AND REVOKE ANY PREVIOUSLY SUBMITTED PROXY.
    
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   4
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
WHERE YOU CAN FIND MORE INFORMATION.........................   iv
QUESTIONS AND ANSWERS ABOUT THE TRANSACTIONS................    1
SUMMARY.....................................................    2
RISK FACTORS................................................    8
  PepsiCo will have significant influence on New Whitman....    8
  It will be extremely difficult for a third party to
     acquire control of New Whitman without the cooperation
     of PepsiCo.............................................    8
  New Whitman will depend on PepsiCo for supplies and
     marketing support......................................    8
  PepsiCo could terminate its bottling agreements with New
     Whitman................................................    9
  There may be conflicts of interest between New Whitman and
     PepsiCo................................................    9
  Integration of the new businesses being acquired by New
     Whitman may be difficult...............................    9
THE SPECIAL MEETING.........................................   10
  Date, Time and Place......................................   10
  Purpose of the Special Meeting............................   10
  Voting Securities and Record Date.........................   10
  Quorum....................................................   10
  Proxies...................................................   10
  Revocability of Proxies...................................   11
  Solicitation of Proxies...................................   11
THE TRANSACTIONS............................................   12
  The Companies.............................................   12
  The Transactions..........................................   12
  Background of the Transactions............................   15
  Reasons for the Transactions..............................   16
  Recommendation of the Whitman Board of Directors..........   18
  Opinion of Financial Advisor..............................   18
  Interests of Whitman Management and Affiliates in the
     Transactions...........................................   24
  New Whitman Board and Management Following the
     Transactions...........................................   24
  Effects of the Transactions on Whitman's Existing
     Shareholders...........................................   24
  Plans for the Operation of the PepsiCo Bottling Operations
     Following the Transactions.............................   24
  Governmental and Regulatory Approvals.....................   25
  Accounting Treatment of the Transactions..................   25
  Absence of Appraisal Rights...............................   25
  Name Change...............................................   26
  Stock Exchange Listing; Delisting and Deregistration of
     Whitman Common Stock...................................   26
  Treatment of Stock Certificates...........................   26
  Effective Time............................................   26
THE MERGER AGREEMENT........................................   27
  Representations and Warranties............................   27
  Conduct of Business Pending the Merger....................   28
  No Solicitation...........................................   29
  Other Covenants...........................................   30
  Closing...................................................   31
  Conditions to Closing.....................................   31
  Termination...............................................   32
  Termination Fees..........................................   33
  Indemnification...........................................   33
</TABLE>
    
 
                                        i
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   5
 
   
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
  Tax Indemnification.......................................   33
  Expenses..................................................   34
  Working Capital Adjustments...............................   34
  Amendment; Extension and Waiver...........................   35
THE SHAREHOLDER AGREEMENT...................................   36
  Ownership of New Whitman Common Stock.....................   36
  Conduct by PepsiCo........................................   36
  Transfers by PepsiCo......................................   37
  Special Meetings Requested by PepsiCo.....................   37
  Charter, By-Laws and Rights Agreement.....................   37
  New Whitman Board Composition.............................   38
  Term......................................................   38
ANCILLARY POST-CLOSING AGREEMENTS BETWEEN PEPSICO AND NEW
  WHITMAN...................................................   39
  PepsiCo Beverage Agreements...............................   39
  Services Agreement........................................   42
  Employee Benefits Agreement...............................   43
  Employee Benefits Agreement for Operations Sold by
     Whitman................................................   45
  Registration Rights Agreement.............................   45
  Rights Agreement..........................................   46
MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER......   47
DESCRIPTION OF NEW WHITMAN CAPITAL STOCK....................   49
  Authorized Capital Stock..................................   49
  Common Stock..............................................   49
  Preferred Stock...........................................   49
  Preemptive Rights.........................................   50
  Transfer Agent and Registrar..............................   50
COMPARATIVE RIGHTS OF HOLDERS OF WHITMAN AND NEW WHITMAN
  CAPITAL STOCK.............................................   51
MARKET PRICES...............................................   53
PEPSICO BOTTLING OPERATIONS.................................   54
  Products and Packaging....................................   55
  Territories...............................................   55
  Sales, Marketing and Distribution.........................   56
  Raw Materials and Manufacturing...........................   56
  Competition...............................................   57
  Employees.................................................   57
  Properties................................................   57
  Legal Proceedings.........................................   57
  Governmental Regulation...................................   57
PEPSICO BOTTLING OPERATIONS SELECTED COMBINED FINANCIAL
  INFORMATION...............................................   59
MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS, CASH
  FLOWS AND LIQUIDITY AND CAPITAL RESOURCES OF THE PEPSICO
  BOTTLING OPERATIONS.......................................   60
  Cautionary Statement......................................   60
  General...................................................   60
  Results of Operations.....................................   60
  Net Sales.................................................   60
  Volume....................................................   60
  Operating Income (Loss)...................................   61
  Interest Expense..........................................   62
</TABLE>
    
 
                                       ii
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   6
 
   
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
  Foreign Exchange Losses...................................   62
  Income Tax Benefit........................................   62
  Cash Flows................................................   62
  Market Risk...............................................   63
  Year 2000.................................................   64
NEW WHITMAN UNAUDITED PRO FORMA COMBINED FINANCIAL
  INFORMATION...............................................   66
EXPERTS.....................................................   72
LEGAL MATTERS...............................................   72
SHAREHOLDER PROPOSALS.......................................   72
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS...........   72
PEPSICO BOTTLING OPERATIONS COMBINED FINANCIAL STATEMENTS...  F-1
Appendices:
  A -- Amended and Restated Contribution and Merger
  Agreement
  B -- Certificate of Incorporation of New Whitman
  C -- By-Laws of New Whitman
  D -- Form of Shareholder Agreement
  E -- Opinion of Credit Suisse First Boston Corporation
</TABLE>
    
 
                                       iii
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   7
 
   
                      WHERE YOU CAN FIND MORE INFORMATION
    
 
   
     Whitman files annual, quarterly and special reports, proxy statements and
other information with the Securities and Exchange Commission. Whitman
stockholders may read and copy any reports, statements or other information that
Whitman files with the Commission at the Commission's public reference rooms at
the following locations:
    
 
   
<TABLE>
<S>                             <C>                             <C>
     Public Reference Room         New York Regional Office         Chicago Regional Office
    450 Fifth Street, N.W.           7 World Trade Center               Citicorp Center
           Room 1024                      Suite 1300                500 West Madison Street
     Washington, DC 20549             New York, NY 10048                  Suite 1400
                                                                    Chicago, IL 60661-2511
</TABLE>
    
 
   
     Please call the Commission at 1-800-SEC-0330 for further information on the
public reference rooms. These filings are also available to the public from
commercial document retrieval services and at the Internet world wide web site
maintained by the Commission at "http://www.sec.gov." Reports, proxy statements
and other information concerning Whitman may also be inspected at the offices of
the NYSE at 20 Broad Street, New York, New York 10005. Information about Whitman
may be obtained from Whitman's website at "http://www.WhitmanCorp.com."
    
 
   
     Heartland Territories Holdings, Inc., referred to as Merger Sub, has filed
a registration statement on Form S-4 to register with the Commission the common
stock to be issued to Whitman shareholders. This proxy statement/prospectus is a
part of that registration statement. This proxy statement/prospectus does not
contain all of the information in the registration statement, parts of which can
be omitted under the rules and regulations of the Commission. For further
information, please refer to the registration statement.
    
 
   
     This proxy statement/prospectus incorporates important business and
financial information about Whitman from other documents that are not included
in or delivered with this proxy statement/prospectus. THESE DOCUMENTS, EXCEPT
FOR CERTAIN EXHIBITS, ARE AVAILABLE WITHOUT CHARGE UPON WRITTEN OR ORAL REQUEST
TO:
    
 
   
                              WHITMAN CORPORATION
    
   
                              3501 ALGONQUIN ROAD
    
   
                        ROLLING MEADOWS, ILLINOIS 60008
    
   
                            ATTN: INVESTOR RELATIONS
    
   
                              TEL: (847) 818-5000
    
 
   
     Whitman will send the requested documents by first-class mail within one
business day of the receipt of the request. In order to ensure timely delivery
of the documents before the special meeting, any request should be made by
               , 1999.
    
 
   
     The following documents previously filed by Whitman with the Commission
pursuant to the Securities Exchange Act of 1934 are incorporated by reference in
this proxy statement/prospectus and are considered part of this proxy
statement/prospectus:
    
 
   
     1. Whitman's Annual Report on Form 10-K, for the year ended January 2,
        1999.
    
 
   
     2. Whitman's Current Report on Form 8-K dated February 5, 1999.
    
 
   
     3. Whitman's Proxy Statement dated March 20, 1998, in connection with its
        annual meeting of shareholders held on April 30, 1998.
    
 
   
     4. The description of Whitman common stock contained in Whitman's
        registration statement on Form 8-A filed [January 23, 1976] and any
        amendments filed for the purpose of updating such description.
    
 
                                       iv
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   8
 
   
     All documents subsequently filed by Whitman pursuant to Section 13(a),
13(c), 14 or 15(d) of the Exchange Act prior to the special meeting are also
deemed to be incorporated by reference in this proxy statement/prospectus and to
be a part of this proxy statement/prospectus.
    
 
   
     Whitman has supplied all information contained or incorporated by reference
in this proxy statement/prospectus relating to Whitman and its affiliates, and
PepsiCo has supplied all such information relating to PepsiCo, Merger Sub and
the operations to be contributed or sold by PepsiCo. PepsiCo has supplied
Whitman with historical financial information relating to the operations to be
contributed or sold by PepsiCo. Whitman's management has prepared the unaudited
pro forma combined condensed financial statements using such financial
information.
    
 
                                        v
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   9
 
                  QUESTIONS AND ANSWERS ABOUT THE TRANSACTIONS
 
   
Q: WHY IS THE WHITMAN BOARD OF DIRECTORS PROPOSING THE TRANSACTIONS?
    
 
   
A: If completed, the transactions will result in your having a stake in one of
PepsiCo's primary bottlers, which will also be one of the largest producers and
distributors of Pepsi-Cola brand products in the world. The Whitman board of
directors believes that the shareholders of Whitman will benefit from the
increased size and strength of New Whitman. New Whitman will have nearly 40%
more revenue on a pro forma basis than Whitman currently does. New Whitman will
have exclusive production and distribution rights for Pepsi-Cola in portions of
nine states and eight foreign countries worldwide.
    
 
Q: WHAT DO I NEED TO DO NOW?
 
A: Just mail your completed and signed proxy in the enclosed return envelope as
soon as possible, so that your shares may be represented at the special meeting.
The special meeting will take place on             , 1999.
 
Q: IF MY SHARES ARE HELD IN "STREET NAME" BY MY BROKER, WILL MY BROKER VOTE MY
SHARES FOR ME?
 
   
A: No. Your broker will vote your shares only if you provide instructions on how
to vote. You should instruct your broker to vote your shares, following the
directions provided by your broker. If you do not instruct your broker to vote
your shares, it will be equivalent to voting against the transactions.
    
 
   
Q: CAN I CHANGE MY VOTE AFTER I HAVE MAILED IN MY SIGNED PROXY?
    
 
   
A: Yes. You can change your vote at any time before we vote your proxy at the
special meeting. You can do so in one of three different ways. First, you can
send a written notice, stating that you would like to revoke your proxy, to the
Secretary of Whitman at the address given below. Second, you can complete a new
proxy and send it to the Secretary of Whitman at the address given below. Third,
you can attend the special meeting and vote in person. Simply attending the
special meeting, however, will not revoke your proxy. If you have instructed a
broker to vote your shares, you must follow the directions received from your
broker to change your vote. You should send any written notice or new proxy card
to the Secretary of Whitman, Whitman Corporation, 3501 Algonquin Road, Rolling
Meadows, Illinois, 60008.
    
 
Q: DO I NEED A NEW STOCK CERTIFICATE?
 
   
A: No. Your current Whitman stock certificate will represent an equal number of
shares of New Whitman common stock after the transactions. You should not send
in your Whitman stock certificate.
    
 
   
Q: WHEN DO YOU EXPECT THE TRANSACTIONS TO BE COMPLETED?
    
 
   
A: We are working to complete the transactions as quickly as possible, hopefully
shortly after the special meeting.
    
 
Q: WHO SHOULD I CALL WITH QUESTIONS?
 
   
A: You should call Kissel-Blake at (800) 554-7733.
    
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   10
 
                                    SUMMARY
 
   
     This summary highlights selected information from this proxy
statement/prospectus and may not contain all of the information that is
important to you. To understand the transactions fully, and for a more complete
description of the legal terms of the transactions, you should carefully read
this entire proxy statement/prospectus and the documents to which we have
referred you. See "Where You Can Find More Information." (Page iv.)
    
 
                                 THE COMPANIES
 
WHITMAN CORPORATION
3501 Algonquin Road
Rolling Meadows, Illinois 60008
(847) 818-5000
 
     Whitman, through its principal subsidiary Pepsi-Cola General Bottlers,
Inc., is a leading producer and distributor of Pepsi-Cola brand products.
Whitman was incorporated in 1962 under the laws of Delaware. Following a series
of divestitures over the past ten years, Pepsi-Cola General Bottlers is
Whitman's only significant operating company.
 
PEPSICO, INC.
700 Anderson Hill Road
Purchase, New York 10577
(914) 253-2000
 
   
     PepsiCo is engaged in the beverage and snack food businesses. PepsiCo's
beverage businesses manufacture and sell beverage products, primarily soft
drinks and soft drink concentrates, throughout the world. PepsiCo's snack food
businesses manufacture and sell a varied line of salty snack foods throughout
the world. PepsiCo was incorporated in Delaware in 1919 and was reincorporated
in North Carolina in 1986.
    
 
   
     PepsiCo indirectly currently owns 20% of the common stock of Pepsi-Cola
General Bottlers. That interest will be transferred to New Whitman as a part of
the transactions.
    
 
                                THE TRANSACTIONS
 
   
     The merger agreement is attached as Appendix A to this proxy
statement/prospectus. We encourage you to read the merger agreement, as it is
the legal document that governs the transactions.
    
 
   
THE TRANSACTIONS (SEE PAGE 12)
    
 
   
     The transactions will take place in several steps:
    
 
   
1. PepsiCo will contribute some of its midwestern United States bottling
   operations, including associated liabilities with a book value of $117.0
   million and debt of $241.8 million, to Merger Sub.
    
 
   
2. Whitman will merge into Merger Sub. Immediately after the merger, Merger Sub
   will change its name to "Whitman Corporation" and is referred to as "New
   Whitman" in this proxy statement/prospectus.
    
 
   
3. After the merger, PepsiCo will sell bottling subsidiaries located in Poland,
   Hungary, the Czech Republic and Slovakia, and some domestic transportation
   and vending assets to New Whitman for $176 million in cash.
    
 
   
OWNERSHIP OF NEW WHITMAN FOLLOWING THE TRANSACTIONS (SEE PAGE 13)
    
 
   
     Current holders of Whitman common stock will own approximately [62]% of the
outstanding common stock of New Whitman after the transactions. PepsiCo and its
subsidiaries will own approximately [38]% of the outstanding common stock of New
Whitman after the transactions.
    
 
   
SHARE REPURCHASE (SEE PAGE 13)
    
 
   
     The merger agreement provides that during the 12 months following the
closing of the merger, New Whitman will repurchase the lesser of:
    
 
   
     - 16 million shares of New Whitman common stock
    
 
   
     - shares of New Whitman common stock with a total value of $400 million.
    
 
   
New Whitman need not effect the repurchase if the New Whitman board of directors
determines in good faith that the repurchase is impractical or inadvisable.
PepsiCo does not intend to sell its shares during this repurchase. As a result
of the
    
 
                                        2
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   11
 
repurchase, PepsiCo's interest in New Whitman could increase to over 39%.
 
   
     On February 5, 1999, Whitman and PepsiCo agreed that Whitman could begin
repurchasing shares of Whitman common stock and that any shares repurchased
would reduce the number of shares of New Whitman common stock to be repurchased
following the merger. As of                , 1999, Whitman has repurchased
          shares of Whitman common stock.
    
 
   
BOARD OF DIRECTORS AND MANAGEMENT OF NEW WHITMAN FOLLOWING THE TRANSACTIONS (SEE
PAGE 24)
    
 
   
     When the transactions are complete, the New Whitman board of directors will
consist of 11 members -- the nine current members of the Whitman board of
directors plus two directors designated by PepsiCo. The management of New
Whitman will be the same as that of Whitman prior to the transactions.
    
 
   
WHAT WHITMAN SHAREHOLDERS WILL RECEIVE (SEE PAGE 12)
    
 
   
     As a result of the transactions, Whitman shareholders will receive one
share of New Whitman common stock for each share of Whitman common stock that
they own and each certificate currently representing shares of Whitman common
stock will represent an equivalent number of shares of New Whitman common stock.
    
 
   
     You should not send in your stock certificates. You will not exchange
certificates in connection with the merger.
    
 
   
MATERIAL FEDERAL INCOME TAX CONSEQUENCES (SEE PAGE 47)
    
 
   
     We have structured the transactions so that Whitman shareholders will not
recognize any gain or loss for federal income tax purposes in the transactions.
We have conditioned the transactions on our receipt of a legal opinion that this
is the case.
    
 
   
NO APPRAISAL RIGHTS (SEE PAGE 25)
    
 
   
     Under Delaware law, Whitman shareholders do not have any right to an
appraisal of the value of their shares in connection with the transactions.
    
 
   
REASONS FOR THE TRANSACTIONS (SEE PAGE 16)
    
 
   
     Following the transactions, New Whitman will have exclusive production and
distribution rights for Pepsi-Cola brand products in portions of nine states and
eight foreign countries worldwide. New Whitman will have nearly 40% more revenue
on a pro forma basis than Whitman currently does. Further, with PepsiCo
restructuring its bottling system, New Whitman will be one of several PepsiCo
primary bottlers, known as "anchor bottlers," worldwide. The Whitman board of
directors believes that shareholders of Whitman will benefit from the greater
size and strength of New Whitman.
    
 
   
     To review the reasons for the transactions in greater detail, as well as
related risks, see pages 8, 9 and 16 through 18.
    
 
   
RECOMMENDATION TO WHITMAN SHAREHOLDERS (SEE PAGE 18)
    
 
   
     The Whitman board of directors believes that the transactions are in the
best interests of Whitman and its shareholders and unanimously recommends that
you vote FOR adoption of the merger agreement.
    
 
   
OPINION OF FINANCIAL ADVISOR (SEE PAGE 18)
    
 
   
     In deciding to approve the transactions, the Whitman board of directors
considered the written opinion, dated January 25, 1999, of its financial
advisor, Credit Suisse First Boston Corporation, that, as of that date, the
merger consideration to be received by the shareholders of Whitman was fair to
those shareholders from a financial point of view. The full text of that opinion
is attached as Appendix E to this proxy statement/prospectus. We encourage you
to read it carefully and in its entirety.
    
 
   
CONDITIONS TO THE TRANSACTIONS (SEE PAGE 31)
    
 
   
     The completion of the transactions depends upon the satisfaction or waiver
of a number of conditions, including the following:
    
 
   
- - the adoption of the merger agreement by holders of a majority of Whitman
  common stock
    
 
   
- - the absence of any injunction or other legal restraint preventing the
  transactions
    
 
   
- - the receipt of an opinion from PepsiCo's counsel regarding (a) the
  qualification of the contribution,
    
 
                                        3
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   12
 
   
  and the contribution and merger collectively, under Section 351 of the
  Internal Revenue Code and (b) the qualification of the merger under Section
  368 of the Internal Revenue Code of 1986.
    
 
   
- - the receipt of an opinion from Whitman's counsel regarding the applicability
  of Section 368 of the Internal Revenue Code to the merger.
    
 
   
TERMINATION OF THE MERGER AGREEMENT (SEE PAGE 32)
    
 
   
     Either Whitman or PepsiCo can terminate the merger agreement if any of the
following occurs:
    
 
   
- - the transactions are not completed before June 30, 1999
    
 
   
- - the holders of a majority of Whitman common stock do not adopt the merger
  agreement
    
 
   
- - a governmental entity issues a permanent injunction or restraint prohibiting
  the completion of the transactions
    
 
   
- - the other party breaches or fails to comply in any material respect with any
  of its representations or warranties or obligations under the merger
  agreement.
    
 
   
     The parties may also terminate the merger agreement by mutual consent, and
Whitman may terminate the merger agreement if it receives an unsolicited
superior proposal, subject to the payment of a termination fee.
    
 
   
TERMINATION FEES (SEE PAGE 33)
    
 
   
     The merger agreement requires Whitman to reimburse PepsiCo's expenses up to
a maximum of $2 million if Whitman shareholders do not adopt the merger
agreement.
    
 
   
     The merger agreement further requires Whitman to pay a termination fee to
PepsiCo of $20 million, less any expense reimbursement paid to PepsiCo as
described in the previous paragraph, if Whitman terminates the merger agreement
and enters into a significant transaction with a third party within twelve
months.
    
 
   
ACCOUNTING TREATMENT (SEE PAGE 25)
    
 
   
     We expect the transactions will be accounted for under the purchase method
of accounting under generally accepted accounting principles.
    
 
   
SHAREHOLDER AGREEMENT (SEE PAGE 36)
    
 
   
     New Whitman and PepsiCo will enter into a shareholder agreement on the
closing date of the transactions.
    
 
   
     Under the shareholder agreement, PepsiCo and its affiliates' ownership of
New Whitman common stock will be limited to an ownership threshold of 49% of the
outstanding shares. Any acquisitions in excess of the threshold must be done
with the consent of either (1) the directors of New Whitman not affiliated with
PepsiCo and not officers of New Whitman or (2) the New Whitman shareholders not
affiliated with PepsiCo, or pursuant to an offer for all outstanding shares of
New Whitman common stock at a price meeting specific minimum-price criteria.
    
 
   
     The shareholder agreement also restricts transfers by PepsiCo and its
affiliates that would result in a third party unaffiliated with PepsiCo owning
greater than 20% of the outstanding shares of New Whitman common stock.
    
 
   
PEPSICO BEVERAGE AGREEMENTS (SEE PAGE 39)
    
 
     PepsiCo will appoint New Whitman as an anchor bottler. At the closing of
the merger, New Whitman will enter into the following bottling agreements with
PepsiCo:
 
   
- - a master bottling agreement for beverages bearing the "PEPSI-COLA" and "PEPSI"
  trademark, including DIET PEPSI and PEPSI ONE, in the United States
    
 
   
- - an allied brands master bottling agreement for bottling and distribution of
  non-cola products in the United States
    
 
   
- - a master fountain syrup agreement and an allied brands fountain syrup
  agreement for fountain syrup in the United States
    
 
   
- - international bottling agreements which include terms similar to the master
  bottling agreement, the allied brands master bottling agreement and the
  fountain syrup agreements for countries outside of the United States.
    
 
   
ANCILLARY POST-CLOSING AGREEMENTS BETWEEN PEPSICO AND NEW WHITMAN (SEE PAGE 42)
    
 
   
     At the closing of the transactions, PepsiCo and New Whitman will also enter
into agreements
    
 
                                        4
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   13
 
   
relating to shared services, employee benefits arrangements and registration
rights for PepsiCo.
    
 
   
                              THE SPECIAL MEETING
    
 
   
     The special meeting will be held at             , at [10:00] a.m., local
time, on             , 1999. At the special meeting, Whitman shareholders will
be asked to consider and vote on a proposal to adopt the merger agreement.
    
 
   
RECORD DATE; VOTING RIGHTS (SEE PAGE 10)
    
 
   
     Whitman shareholders are entitled to vote at the special meeting if they
owned shares on             , 1999, the record date for the special meeting. On
that date, there were           shares of Whitman common stock issued and
outstanding held by approximately           holders of record. Each share of
Whitman common stock entitles the holder to one vote per share.
    
 
   
VOTE REQUIRED (SEE PAGE 10)
    
 
   
     The affirmative vote of a majority of the shares of Whitman common stock
outstanding on the record date is required to adopt the merger agreement.
    
 
                        WHITMAN MARKET PRICE INFORMATION
 
   
     Shares of Whitman common stock are currently listed on the New York Stock
Exchange under the symbol "WH". On January 22, 1999, the last full trading day
on the NYSE prior to the public announcement of the signing of the original
merger agreement, Whitman common stock closed at $22.0625 per share. On
            , 1999, Whitman common stock closed at $     per share.
    
 
                      LISTING OF NEW WHITMAN COMMON STOCK
 
   
     The shares of New Whitman common stock issued in connection with the
transactions will be listed on the NYSE under the symbol "WH", which is the same
symbol currently used for Whitman common stock.
    
 
                                        5
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   14
 
            SUMMARY SELECTED HISTORICAL AND PRO FORMA FINANCIAL DATA
 
   
     The summary selected historical financial data presented below for the
five-year period ended January 2, 1999 has been derived from the consolidated
financial statements of Whitman and its subsidiaries as they appeared in the
Whitman 1998 Annual Report on Form 10-K incorporated by reference in this proxy
statement/prospectus.
    
 
   
     These financial data should be read in conjunction with the historical
consolidated financial statements and related notes and "Management's Discussion
and Analysis and Results of Operations" contained in the Whitman 1998 Form 10-K
incorporated by reference in this proxy statement/prospectus, and the Combined
Financial Statements of the PepsiCo Bottling Operations included elsewhere in
this proxy statement/prospectus. See "Management's Discussion and Analysis of
Operations, Cash Flows and Liquidity and Capital Resources of the PepsiCo
Bottling Operations."
    
 
   
     The pro forma financial data for the fiscal year ended December 1998 are
unaudited and derived from the unaudited Pro Forma Condensed Combined Financial
Statements included elsewhere in this proxy statement/prospectus.
    
 
   
     The following transactions were recorded during the periods presented:
    
 
   
     - In 1998, Whitman spun-off shares of Hussmann and Midas to its
       shareholders. The table is revised to reflect Hussmann and Midas as
       discontinued operations.
    
 
   
     - In 1997, Whitman recorded special charges of $49.3 million related to the
       restructuring of Pepsi General's organization, the severance of
       essentially all of the Whitman corporate management and staff, and
       expenses associated with the spin-offs of Hussmann and Midas.
    
 
   
     - In 1996, Whitman recorded an $8.7 million charge, principally for asset
       write-downs at Pepsi General's joint venture in Poland.
    
 
   
     - In 1994, Whitman recorded a $24.2 million unrealized loss on the
       investment in Northfield Laboratories Inc.
    
 
   
     EBITDA is defined as income (loss) before income taxes, excluding special
charges, plus the sum of interest, depreciation and amortization. Information
concerning EBITDA has been included because it is expected to be used by some
investors as a measure of the operating performance and of the ability to
service potential debt. EBITDA is not required under GAAP, and should not be
considered an alternative to income (loss) from continuing operations or any
other measure of performance required by GAAP. It also should not be used as a
measure of cash flow or liquidity under GAAP.
    
 
                                        6
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   15
 
                        WHITMAN CORPORATION/NEW WHITMAN
 
            SUMMARY COMBINED HISTORICAL AND PRO FORMA FINANCIAL DATA
                      (IN MILLIONS, EXCEPT PER SHARE DATA)
 
   
<TABLE>
<CAPTION>
                                                                                   FISCAL YEAR
                                                       --------------------------------------------------------------------
                                                        PRO FORMA
                                                          1998         1998        1997        1996       1995       1994
                                                       -----------   --------    --------    --------   --------   --------
                                                       (UNAUDITED)
<S>                                                    <C>           <C>         <C>         <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Net sales..........................................      $2,279.6    $ 1635.0    $1,557.5    $1,501.4   $1,448.7   $1,256.1
Operating income...................................      $  188.8    $  203.8    $  130.2    $  194.8   $  181.1   $  169.1
Income (loss) from continuing operations...........      $   36.2    $  102.5    $   15.8    $   47.8   $   46.8   $   26.5
Basic earnings (loss) from continuing operations
  per share........................................          0.26    $   0.62    $   0.16    $   0.46   $   0.44   $   0.25
Basic EPS -- weighted-average common shares........         139.1       101.1       101.6       104.8      104.9      105.5
Cash dividends per share...........................                  $   0.20    $   0.45    $   0.41   $   0.37   $   0.33
OTHER FINANCIAL DATA:
EBITDA.............................................      $  338.0    $  266.0    $  235.3    $  244.4   $  236.4   $  190.0
Cash provided by (used in):
Continuing operations..............................         230.8       169.8       152.9       145.9      116.8      126.7
Investing activities...............................         (66.7)      283.8       (85.6)      (32.4)    (182.4)     (67.8)
Financing activities...............................         (61.4)     (349.2)     (136.4)     (113.3)      61.2     (102.0)
Capital expenditures...............................         190.2       159.1        83.4        87.2      111.1       66.0
Depreciation and amortization......................         151.1        77.7        73.8        75.2       70.6       64.3
Book value per share...............................                  $   3.23    $   5.34    $   6.26   $   5.97   $   5.26
BALANCE SHEET DATA (AT PERIOD END):
Total assets.......................................      $2,907.9    $1,569.3    $2,029.7    $2,080.6   $2,050.5   $1,853.8
Long-term debt.....................................       1,203.6       603.6       604.7       821.7      810.3      704.0
</TABLE>
    
 
                                        7
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   16
 
                                  RISK FACTORS
 
   
     You should carefully consider the following factors and other information
in this document before you make your decision whether to vote in favor of
adoption of the merger agreement. The following risk factors are in addition to
the risks that apply to most businesses, including risks of competition, market
conditions, availability of supplies, foreign exchange and product liability in
excess of insurance and reliance on employees.
    
 
   
PEPSICO WILL HAVE SIGNIFICANT INFLUENCE ON NEW WHITMAN
    
 
   
     The combination of PepsiCo's rights as a shareholder and its position as a
critical supplier will give PepsiCo significant influence on New Whitman. After
the transactions, PepsiCo will own approximately [38]% of the outstanding common
stock of New Whitman and two of PepsiCo's designees will be directors of New
Whitman. PepsiCo's interest will increase to over 39% if the share repurchase
plan is completed. PepsiCo's ownership percentage will entitle it to call
special meetings of New Whitman shareholders under the New Whitman by-laws.
PepsiCo will have significant rights under the shareholder agreement, including
the right to acquire up to 49% of the outstanding New Whitman common stock. In
addition, PepsiCo will have the right to acquire more than 49% if either:
    
 
   
     - the acquisition is approved by (1) the directors of New Whitman not
       affiliated with PepsiCo and not officers of New Whitman or (2) a majority
       of the shares held by New Whitman shareholders not affiliated with
       PepsiCo
    
 
   
     - the acquisition is pursuant to an offer for all outstanding shares of New
       Whitman common stock at a price meeting fair-price criteria contained in
       the shareholder agreement.
    
 
   
     Nothing will restrict PepsiCo from voting its shares or soliciting proxies
from other shareholders. In addition, a large majority of New Whitman's sales
will be of PepsiCo products.
    
 
   
IT WILL BE EXTREMELY DIFFICULT FOR A THIRD PARTY TO ACQUIRE CONTROL OF NEW
WHITMAN WITHOUT THE COOPERATION OF PEPSICO
    
 
   
     As New Whitman's largest shareholder and owner of a substantial equity
interest in New Whitman, PepsiCo could vote its shares of New Whitman common
stock against any takeover proposal. This would make it extremely difficult to
acquire New Whitman without PepsiCo's consent. In addition, New Whitman will
have several takeover defenses in its corporate documents. These defenses could
discourage potential acquisition proposals and could delay or prevent a change
in control of New Whitman. These deterrents could affect the price of New
Whitman common stock and will make it extremely difficult to remove or replace
members of the board of directors or management of New Whitman without the
cooperation of PepsiCo.
    
 
   
NEW WHITMAN WILL DEPEND ON PEPSICO FOR SUPPLIES AND MARKETING SUPPORT
    
 
   
     New Whitman will rely heavily on supplies and marketing support that
PepsiCo may supply on terms within PepsiCo's sole discretion. Immediately after
the merger, New Whitman will enter into the several bottling agreements with
PepsiCo for cola and non-cola and fountain beverage products. See "Ancillary
Post-Closing Agreements between PepsiCo and New Whitman -- Pepsi Beverage
Agreements." These agreements provide that New Whitman must purchase all of its
concentrate for these beverages at prices and on other terms which are set by
PepsiCo in its sole discretion. Prices under these agreements may increase
materially and New Whitman may not be able to pass on the increased costs to its
customers. PepsiCo has traditionally provided marketing support and funding to
its bottling operations. However, while PepsiCo has indicated to New Whitman
that it intends to continue to provide this support, PepsiCo is not obligated
under the bottling agreements to do so. Any support provided to New Whitman will
be at PepsiCo's sole discretion. Any concentrate price increases or decreases in
marketing support and funding levels could materially affect New Whitman's
financial results.
    
 
                                        8
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   17
 
   
PEPSICO COULD TERMINATE ITS BOTTLING AGREEMENTS WITH NEW WHITMAN
    
 
   
     The bottling agreements require New Whitman to submit its annual sales,
marketing, advertising, management and financial plans each year to PepsiCo for
its review and approval. If New Whitman fails to submit these plans or fails to
carry them out in all material respects, PepsiCo may terminate the bottling
agreements. If PepsiCo terminates the bottling agreements for this or any other
reason, it would have a material adverse effect on New Whitman's business and
financial results.
    
 
   
THERE MAY BE CONFLICTS OF INTEREST BETWEEN NEW WHITMAN AND PEPSICO
    
 
   
     The nature of the relationship between New Whitman and PepsiCo and their
respective businesses may give rise to conflicts of interest between them. New
Whitman will enter into significant business transactions in the future with
PepsiCo. While the terms of these transactions will be negotiated at arm's
length, PepsiCo's stake in New Whitman may create potential conflicts of
interest with these transactions. Conflicts could arise between New Whitman and
PepsiCo over any number of issues, including:
    
 
   
     - the nature, quality and pricing of services or products provided to New
       Whitman by PepsiCo or by New Whitman to PepsiCo
    
 
   
     - potential acquisitions of bottling territories and/or assets from PepsiCo
       or other independent PepsiCo bottlers
    
 
   
     - the divestment of any of New Whitman's bottling operations
    
 
   
     - the payment of dividends by New Whitman
    
 
   
     - balancing the objectives of increasing sales volume of Pepsi-Cola
       beverages and maintaining or increasing New Whitman's profitability.
    
 
   
     In addition, two of New Whitman's directors will be individuals who are
also directors or officers of PepsiCo. This could also give rise to conflicts of
interest. The New Whitman by-laws provide for an affiliated transactions
committee comprised of independent directors to review transactions with PepsiCo
and its affiliates outside the ordinary course of business with a value
exceeding $10 million.
    
 
   
INTEGRATION OF THE NEW BUSINESSES BEING ACQUIRED BY NEW WHITMAN MAY BE DIFFICULT
    
 
   
     New Whitman will need to integrate the operations of Whitman's current
business and the operations being contributed or sold to New Whitman by PepsiCo
in the transactions, each of which were previously operated separately.
Whitman's existing operations and the operations being contributed or sold to
New Whitman by PepsiCo may have been operated differently in the past and this
integration may be more expensive than anticipated or take longer than planned.
If there are delays or unexpected costs involved with the integration, this
could have a material adverse effect on New Whitman's business and financial
results.
    
 
                                        9
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   18
 
                              THE SPECIAL MEETING
 
   
DATE, TIME AND PLACE
    
 
   
     The special meeting of shareholders of Whitman will be held at [10:00]
a.m., local time, on             , 1999, at                ,                .
    
 
   
PURPOSE OF THE SPECIAL MEETING
    
 
   
     At the special meeting, Whitman shareholders will (1) consider and vote
upon adoption of the merger agreement and (2) transact any other business that
properly comes before the special meeting and at any and all adjournments or
postponements of the special meeting. This proxy statement/prospectus is
furnished in connection with the solicitation by the board of directors of
Whitman of proxies to be used at the special meeting and at any and all
adjournments or postponements of the special meeting.
    
 
VOTING SECURITIES AND RECORD DATE
 
   
     Holders of record of shares of Whitman common stock at the close of
business on             , 1999, the record date, are entitled to notice of and
to vote at the special meeting. As of the record date, there were
               issued and outstanding shares of Whitman common stock, held by
approximately           holders of record. Each share of Whitman common stock
entitles the holder to one vote per share. The affirmative vote of the holders
of a majority of the outstanding shares of Whitman common stock is required
under Delaware law to adopt the merger agreement at the special meeting.
    
 
   
     A list of Whitman shareholders as of the record date will be available at
the special meeting and, during the ten-day period prior to the special meeting,
at the [location must be in the city where meeting is to be held], during
ordinary business hours.
    
 
   
     As of the record date, directors and executive officers of Whitman and
their affiliates owned approximately        shares of Whitman common stock,
representing approximately      % of the shares of Whitman common stock entitled
to vote at the special meeting. It is currently expected that each director and
executive officer of Whitman will vote his or her shares for adoption of the
merger agreement.
    
 
QUORUM
 
   
     The presence in person or by properly executed proxy of holders of 51% of
the issued and outstanding shares of Whitman common stock entitled to vote at
the special meeting is necessary to constitute a quorum at the special meeting.
Abstentions and broker non-votes -- shares held by brokers or nominees which are
represented at the special meeting but which the broker or nominee is not
empowered to vote under NYSE rules because of the absence of specific voting
instructions from beneficial owners -- will be counted for the purpose of
determining the existence of a quorum.
    
 
PROXIES
 
   
     All shares of Whitman common stock that are represented at the special
meeting by proxies received prior to or at the special meeting, and not duly and
timely revoked, will be voted at the special meeting according to the
instructions indicated on such proxies. If no instructions are indicated on a
proxy, such proxy will be voted FOR the adoption of the merger agreement. A
proxy marked "ABSTAIN" and shares represented by broker non-votes will not be
voted. Since the affirmative vote of a majority of outstanding shares is
required for adoption of the merger agreement, a proxy marked "ABSTAIN" and
shares represented by broker non-votes will have the effect of a vote against
adoption of the merger agreement. In addition, the failure to vote in person or
by proxy will have the effect of a vote against adoption of the merger
agreement.
    
 
   
     If fewer than a majority of outstanding shares of Whitman common stock are
voted in favor of adoption of the merger agreement, Whitman may seek an
adjournment or postponement of the special meeting to solicit additional
proxies. Shares represented by proxies voting against the adoption of the merger
agreement will be voted against a proposal to adjourn the special meeting for
the purpose of soliciting additional proxies. Whitman does not currently intend
to seek an adjournment of the special meeting.
    
 
                                       10
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   19
 
   
     The Whitman board of directors is not aware of any other business to be
acted upon at the special meeting. If, however, other matters are properly
brought before the special meeting, or any adjournments or postponements of the
special meeting, the persons appointed as proxies will have discretion to vote
or act on such matters according to their judgment.
    
 
   
REVOCABILITY OF PROXIES
    
 
   
     A shareholder may revoke any proxy given in response to this solicitation
at any time before the proxy is voted. To revoke a proxy, the person giving the
proxy should file with the Secretary of Whitman, prior to or at the special
meeting, either an instrument revoking the proxy or a duly executed proxy
bearing a later date. Attendance at the special meeting will not itself revoke a
proxy.
    
 
   
SOLICITATION OF PROXIES
    
 
   
     Whitman will bear the cost of soliciting proxies. In addition to the use of
the mails, proxies may be solicited personally or by telephone by officers and
regular employees of Whitman, none of whom will be specifically compensated for
such services. Kissel-Blake Inc. will assist in solicitation of proxies. Whitman
will pay approximately $       to Kissel-Blake for proxy solicitation services.
Whitman does not expect to pay any additional compensation for the solicitation
of proxies; however, the proxy solicitor, brokers and other custodians,
nominees, and fiduciaries will be reimbursed for expenses incurred in forwarding
proxy material to principals and obtaining their proxies.
    
 
   
     WHITMAN SHAREHOLDERS SHOULD NOT SEND IN THEIR WHITMAN STOCK CERTIFICATES
WITH THEIR PROXIES. WHITMAN SHAREHOLDERS WILL NOT NEED TO EXCHANGE THEIR STOCK
CERTIFICATES IN CONNECTION WITH THE TRANSACTIONS.
    
 
                                       11
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   20
 
                                THE TRANSACTIONS
 
   
THE COMPANIES
    
 
   
     Whitman.  Whitman, through its principal operating company, Pepsi-Cola
General Bottlers, Inc. or "Pepsi General," is engaged in the production and
distribution of Pepsi-Cola brand products and a variety of other non-alcoholic
beverage products. Pepsi General is one of the world's largest franchised
Pepsi-Cola bottlers, accounting for about 12% of all Pepsi-Cola products sold in
the United States. It currently serves a significant portion of a 12 state
region, primarily in the midwestern United States, with a customer base of
approximately 25 million people.
    
 
     Whitman was incorporated in Delaware in 1962. Whitman's principal executive
offices are located at 3501 Algonquin Road, Rolling Meadows, Illinois 60008, and
its telephone number is (847) 818-5000.
 
   
     PepsiCo.  PepsiCo is engaged in the beverage and snack food businesses.
PepsiCo's beverage businesses manufacture and sell beverage products, primarily
soft drinks and soft drink concentrates, throughout the world. PepsiCo's snack
food businesses manufacture and sell a varied line of salty snack foods
throughout the world.
    
 
   
     PepsiCo was incorporated in Delaware in 1919 and was reincorporated in
North Carolina in 1986. PepsiCo's principal executive offices are located at 700
Anderson Hill Road, Purchase, New York 10577, and its telephone number at that
address is (914) 253-2000. Unless the context indicates otherwise, "PepsiCo"
refers to PepsiCo and its divisions and subsidiaries, excluding Merger Sub and
New Whitman.
    
 
   
     PepsiCo currently owns 20% of Pepsi General, which interest will be
contributed to New Whitman as part of the transactions.
    
 
   
     Merger Sub.  Merger Sub is a wholly-owned subsidiary of PepsiCo. Merger Sub
was originally formed in 1963 by PepsiCo to provide services for PepsiCo's
bottling operations. Merger Sub has been inactive since 1994 and will not engage
in any activity prior to the effective time of the merger other than activities
related to the transactions.
    
 
   
     Merger Sub is a Delaware corporation with executive offices at 700 Anderson
Hill Road, Purchase, New York 10577, and its telephone number is (914)253-2000.
Following the effective time of the merger, Merger Sub/New Whitman will have its
executive offices at 3501 Algonquin Road, Rolling Meadows, Illinois 60008, and
its telephone number will be (847) 818-5000.
    
 
THE TRANSACTIONS
 
   
     The transactions consist of three primary steps:
    
 
   
     1. The Contribution.  Prior to the merger, PepsiCo will cause its
subsidiaries to contribute to Merger Sub:
    
 
   
     - bottling operations and assets with a book value of $425.1 million
       located principally in the central part of the United States, including
       certain assets and operations of Pepsi-Cola Operating Company of St.
       Louis, Inc., Pepsi-Cola Bottling Company of Ohio, Inc. and Pepsi-Cola
       Operating Company of Chesapeake and Indianapolis, Inc., and operating
       liabilities associated with these assets and operations with a book value
       of $117.0 million
    
 
   
     - PepsiCo's 20% equity interest in Pepsi General
    
 
   
     - $241.8 million of debt.
    
 
   
     In exchange, Merger Sub will issue to PepsiCo 53,999,500 shares of its
common stock. PepsiCo currently owns 500 shares of such common stock and will
own a total of 54,000,000 shares prior to the merger.
    
 
   
     2. The Merger.  After the contribution, Whitman will merge with and into
Merger Sub, with the surviving corporation being renamed "Whitman Corporation."
In the merger, the outstanding shares of Whitman common stock will be converted
on a one-for-one basis into shares of New Whitman common stock. Each outstanding
option to purchase shares of Whitman common stock will be converted into an
option to
    
 
                                       12
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   21
 
   
purchase an equal number of shares of New Whitman common stock. All Whitman
options issued prior to January 1, 1999 will be fully vested under the terms of
the applicable Whitman stock plans. Based on           shares of Whitman common
stock outstanding as of           , 1999, a total of           shares of New
Whitman common stock will be issued to current Whitman shareholders in the
merger.
    
 
   
     PepsiCo currently owns 794,115 shares of Whitman common stock and thus will
be issued 794,115 shares of New Whitman common stock in the merger. Combined
with the 54,000,000 shares of Merger Sub common stock owned by PepsiCo prior to
the merger, following the merger PepsiCo will hold approximately 54,794,115
shares of New Whitman common stock, representing approximately [38]% of the
total outstanding shares. Current Whitman shareholders other than PepsiCo will
hold shares of New Whitman common stock representing approximately [62]% of the
total outstanding shares.
    
 
   
     Immediately following the merger, New Whitman will adopt a rights
agreement. Under this rights agreement, each share of New Whitman common stock
will receive a right to purchase one one-hundredth of a share of preferred stock
of New Whitman under specified circumstances. These rights are designed to guard
against abusive tactics to gain control of New Whitman and will not be triggered
unless someone other than PepsiCo or its affiliates acquires or seeks to acquire
15% of New Whitman common stock. See "Ancillary Post-Closing Agreements between
PepsiCo and New Whitman -- Rights Agreements."
    
 
   
     3. Post-Merger Sale.  Immediately following completion of the merger,
PepsiCo will sell bottling and related operations located in Poland, Hungary,
the Czech Republic and Slovakia, and domestic transportation and vending assets
related to the bottling operations contributed earlier to Merger Sub, which are
referred to, together with the operations contributed to Merger Sub, as the
"PepsiCo Bottling Operations," to New Whitman for an aggregate of $176 million
in cash. This purchase price will be reduced by any indebtedness and any
capitalized lease obligations of the operations being purchased.
    
 
   
     Sale of Bottling Operations to PepsiCo.  Additionally, the merger agreement
provided for Whitman to sell bottling operations located in Marion, Virginia,
Princeton, West Virginia, and in the St. Petersburg area of Russia, along with
related transportation assets, to PepsiCo for an aggregate of $117.8 million.
This purchase price would be reduced by any indebtedness and any capitalized
lease obligations of these operations. This sale to PepsiCo was separate from
the other transactions and did not require a vote of Whitman shareholders. Under
circumstances described in the merger agreement, PepsiCo could request that this
sale occur in full or in part as soon as practicable.
    
 
   
     On March 9, 1999, PepsiCo made such a request to Whitman. On March 19,
1999, Whitman sold its bottling operations located in Marion, Virginia and
Princeton, West Virginia, along with related transportation assets, to PepsiCo
for an aggregate of $97.8 million in cash. On March 31, 1999, Whitman will sell
its bottling operations located in the St. Petersburg area of Russia, along with
related transportation assets, to PepsiCo for $20.0 million.
    
 
   
     Although these sales to PepsiCo have been completed, they remain covered by
the indemnification and working capital adjustment provisions of the merger
agreement. See "The Merger Agreement -- Indemnification" and "The Merger
Agreement -- Working Capital Adjustments."
    
 
   
     Share Repurchase.  The merger agreement provides that during the 12 months
following the closing of the merger, New Whitman will repurchase the lesser of
(1) 16 million shares of New Whitman common stock or (2) shares of New Whitman
common stock with an aggregate value of $400 million. New Whitman need not
effect the repurchase if the New Whitman board of directors determines in good
faith that the repurchase is impractical or inadvisable. PepsiCo does not intend
to sell its shares of New Whitman common stock during the repurchase. As a
result of the repurchase, PepsiCo's interest in New Whitman could increase to
over 39%.
    
 
   
     On February 5, 1999, Whitman and PepsiCo agreed that Whitman could begin
repurchasing shares of Whitman common stock. Any shares repurchased would reduce
the number of shares of New Whitman common stock to be repurchased following the
merger. As of             , 1999, Whitman has repurchased           shares of
Whitman common stock.
    
 
                                       13
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   22
 
   
     The following diagrams illustrate the transactions and the end result of
the transactions:
    
 [Summary of Outstanding Interests Before and After the Transactions Flowchart]
 
                                       14
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   23
 
BACKGROUND OF THE TRANSACTIONS
 
   
     Whitman has had a business relationship with PepsiCo since 1970, when
Whitman, then known as IC Industries, Inc., acquired Pepsi General, for which
PepsiCo was the franchisor and the principal supplier. Following that
acquisition, Pepsi General acquired additional Pepsi-Cola franchises from
independent bottlers in the United States. In 1987, Pepsi General acquired two
Pepsi-Cola franchises directly from PepsiCo in a transaction in which PepsiCo
acquired its current 20% equity interest in Pepsi General. Since that time,
PepsiCo has had a representative on the Pepsi General board of directors.
    
 
     In the meantime, Whitman had become a large, diversified company. However,
between 1988 and 1998, Whitman divested most of its operating companies through
sales and spin-offs, culminating with the spin-offs of Midas, Inc. and Hussmann
International, Inc. in January 1998. Following that transaction, Pepsi General
remained as Whitman's sole significant operating company.
 
   
     On July 13, 1998, Roger A. Enrico, Chairman and Chief Executive Officer of
PepsiCo, contacted Bruce S. Chelberg, Chairman and Chief Executive Officer of
Whitman, to discuss a proposal for making Whitman a PepsiCo anchor bottler. Mr.
Enrico had previously enunciated a strategy for creating a system of a few large
anchor bottlers in the PepsiCo system, which would include its own bottling
operations. Mr. Enrico proposed the transfer to Whitman of several domestic and
foreign PepsiCo bottling operations, as well as its 20% stake in Pepsi General.
In exchange, PepsiCo would receive 65.8 million shares of Whitman common stock,
which was approximately 39.5% of the outstanding shares, certain Whitman
domestic and foreign bottling operations and the assumption by Whitman of
approximately $709 million of debt. Mr. Enrico also proposed new bottling
appointments and the election of PepsiCo nominees to the Whitman board of
directors.
    
 
   
     By letter dated July 16, 1998, Mr. Chelberg advised Mr. Enrico that he did
not believe that the PepsiCo proposal provided sufficient economic incentives
for the Whitman shareholders because the proposal did not fully and adequately
value Whitman common stock, but that he believed that a constructive exchange
could be continued which might lead to a mutually beneficial transaction. By
letter dated the same date, Mr. Enrico indicated that he did not think further
effort on the proposal would be productive at that time.
    
 
   
     In August 1998, Karl M. von der Heyden, Vice Chairman of PepsiCo, Michael
D. White, Chief Financial Officer of PepsiCo, John T. Cahill, Executive Vice
President and Chief Financial Officer of Pepsi-Cola Company, together with
representatives of PepsiCo's financial advisor, Merrill Lynch & Co., met with
Frank T. Westover, Executive Vice President of Whitman, and Robert C. Cushing,
President of Pepsi General, together with representatives of Whitman's financial
advisor, Credit Suisse First Boston Corporation, to resume discussions about a
possible Whitman/PepsiCo transaction.
    
 
   
     Mr. Chelberg advised the Whitman board of directors of these developments
at a meeting held on August 14, 1998. At this meeting, the Whitman board of
directors also was informed that on July 23, 1998, PepsiCo announced that it was
considering the feasibility of public ownership of its own Pepsi Bottling Group
unit, which accounts for approximately 54% of PepsiCo's beverage case volume in
North America. At the time of the PepsiCo announcement, Mr. Enrico also stated
that he would like PepsiCo to have a handful of strong regional anchor bottlers
that would acquire smaller bottlers to better serve retail customers and to
compete more effectively.
    
 
     On August 24, 1998, PepsiCo and Whitman entered into a confidentiality
agreement in order to facilitate the exchange of information.
 
   
     On September 1, 1998, PepsiCo, through its financial advisor, submitted a
revised proposal to Whitman regarding terms on which Whitman might become a
PepsiCo anchor bottler. This proposal still contemplated Whitman's assumption of
$709 million of debt, but differed from the July 13 proposal primarily in that
it contemplated that PepsiCo would be issued 52.5 million shares of Whitman
common stock and that PepsiCo would make a tender offer for 10% of the Whitman
common stock owned by the public at a 50% premium to the then-current market
price. On August 31, 1998, the closing price of Whitman common stock was $15.50.
    
 
                                       15
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   24
 
   
     The revised proposal was reviewed by the Whitman board of directors at a
meeting held on September 17 and 18, 1998. After discussing the proposal with
management and Whitman's financial advisor, the Whitman board of directors
determined that the revised proposal, while superior to PepsiCo's initial
proposal, did not fully value Whitman's operations as compared to the operations
proposed to be contributed by PepsiCo and that the revised proposal would not be
structurally feasible. The Whitman board of directors authorized management to
continue its discussions with PepsiCo to attempt to resolve these issues.
Additional meetings and discussions were held between senior executives of
PepsiCo, together with its legal advisor, Cravath, Swaine & Moore, and its
financial advisor, and senior executives of Whitman, together with its legal
advisor, Wachtell, Lipton, Rosen & Katz, and its financial advisor. On October
14, 1998, Whitman issued a press release confirming that it was in negotiations
with PepsiCo concerning a realignment of their business relationship.
    
 
     Between October 1998 and January 1999, due diligence was conducted and
negotiations continued between the parties, including two meetings at which Mr.
Chelberg and Mr. Enrico were present, and the parties began drafting documents
reflecting agreements which had been reached and as a basis for further
negotiations. The Whitman board of directors was advised as to the progress of
these negotiations at meetings held on November 20 and December 21, 1998.
 
   
     On January 8, 1999, Whitman and PepsiCo signed a non-binding agreement
setting forth some of the principal terms of the proposed transaction. Each of
Whitman and PepsiCo filed Premerger Notification and Report Forms with the
appropriate federal antitrust agencies on January 14, 1999.
    
 
   
     At its meeting held on January 25, 1999, the Whitman board of directors
reviewed definitive agreements for the transaction and received the written
opinion of Credit Suisse First Boston, dated January 25, 1999, that, as of that
date and based upon and subject to the matters described in the opinion, the
merger consideration was fair to the shareholders of Whitman from a financial
point of view. See "-- Opinion of Financial Advisor." At that meeting, the
Whitman board of directors unanimously approved the definitive agreements for
the transactions. Later that day, Whitman, PepsiCo and Merger Sub signed the
original merger agreement and the transactions were publicly announced.
    
 
   
     In early February 1999, Whitman determined that it would be advisable to
repurchase shares of Whitman prior to the merger and contacted PepsiCo regarding
this possibility. On February 5, 1999, Whitman and PepsiCo agreed that Whitman
could begin repurchasing shares of Whitman common stock and that any shares
repurchased would reduce the number of shares of New Whitman common stock to be
repurchased following the merger. As of             , 1999, Whitman has
repurchased           shares of Whitman common stock.
    
 
   
     Under the original merger agreement, Whitman agreed to sell its bottling
operations located in Marion, Virginia, Princeton, West Virginia, and in the St.
Petersburg area of Russia, along with related transportation assets, to PepsiCo
in a sale separate from the other transactions and not subject to a vote of
Whitman shareholders. Under the original merger agreement, PepsiCo could request
that this sale occur as soon as practicable under certain circumstances. On
March 9, 1999, PepsiCo made such a request to Whitman.
    
 
   
     On March 18, 1999, Whitman and PepsiCo amended and restated the original
merger agreement to make minor adjustments in connection with the sale of the
bottling operations to PepsiCo.
    
 
   
     On March 19, 1999, Whitman sold its bottling operations located in Marion,
Virginia, and Princeton, West Virginia, along with related transportation
assets, to PepsiCo for an aggregate of $97.8 million in cash. On March   , 1999,
Whitman will sell its bottling operations in the St. Petersburg area of Russia,
along with related transportation assets, to PepsiCo for $20.0 million.
    
 
REASONS FOR THE TRANSACTIONS
 
   
     The Whitman board of directors believes that Whitman will benefit from the
greater size and strength of New Whitman resulting from the transactions. On a
pro forma basis, New Whitman will have nearly 40% more revenue than Whitman
currently. Following the transactions, New Whitman will have exclusive
    
 
                                       16
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   25
 
production and distribution rights for Pepsi-Cola brand products in portions of
nine states and eight foreign countries worldwide. Furthermore, with PepsiCo
restructuring its bottling system, New Whitman and PepsiCo will enter into new
bottling agreements and New Whitman will be one of several PepsiCo anchor
bottlers worldwide.
 
   
     In approving and recommending the transactions, the Whitman board of
directors considered and evaluated the following material factors:
    
 
     - The fact that PepsiCo had announced its intention to pursue a strategy of
       consolidating its franchisee relationships and identifying a small group
       of franchisees to serve as anchor bottlers, and the risk that, if Whitman
       was not selected as an anchor bottler, it would find itself in a
       disadvantageous position in terms of growth opportunities.
 
     - The evaluation of other strategic alternatives such as the status quo,
       share repurchases, growth through acquisitions of additional franchises
       or diversification, a leveraged recapitalization or sale of the entire
       company, and the risks and difficulties associated with each of such
       alternatives.
 
   
     - The intended federal income tax consequences of the transactions
       including the ability of the Whitman shareholders to have a tax-free
       exchange of Whitman common stock for New Whitman common stock. See
       "Material Federal Income Tax Consequences of the Merger."
    
 
   
     - The arrangements contemplated by the shareholder agreement for corporate
       governance of New Whitman.
    
 
   
     - The terms and conditions of the merger agreement, including the
       consideration for the transactions, the parties' representations,
       warranties and covenants, the conditions to their respective obligations,
       and the amount of termination fees payable under the merger agreement and
       the Whitman board of directors' belief that the terms and conditions were
       appropriate for the proposed transactions.
    
 
   
     - The recommendation of the transactions by the Whitman management.
    
 
     - PepsiCo's past and current provision of marketing support and funding,
       which PepsiCo has no obligation to continue.
 
   
     - The written opinion of Credit Suisse First Boston, dated January 25,
       1999, that, as of that date and based upon and subject to the matters
       described in the opinion, the merger consideration was fair to the
       shareholders of Whitman from a financial point of view. The full text of
       the Credit Suisse First Boston opinion, which states the procedures
       followed, the factors considered and the assumptions made by Credit
       Suisse First Boston, is attached as Appendix E to this proxy
       statement/prospectus. Whitman shareholders should read the Credit Suisse
       First Boston opinion carefully and in its entirety.
    
 
   
     - The results of the due diligence review of the PepsiCo Bottling
       Operations conducted by Whitman's management and financial advisors.
    
 
   
     The Whitman board also considered the potential negative consequences of
PepsiCo's significant influence over New Whitman through PepsiCo's ownership of
a substantial block of New Whitman common stock and PepsiCo's ability to
increase its ownership to 49% at any time and to acquire additional shares of
New Whitman common stock subject to compliance with the procedures set forth in
the shareholder agreement, as well as PepsiCo's influence through the operation
of the proposed new bottling agreements. The Whitman board recognized that New
Whitman's ability to pursue strategies independent of or in conflict with
PepsiCo's goals will be significantly less than that of Whitman currently. The
Whitman board of directors determined that this negative factor was outweighed
by the benefits of the transactions and the factors supporting the transactions
listed above.
    
 
   
     In analyzing the transactions, the Whitman board of directors evaluated the
factors and considerations described above and consulted with its financial and
legal advisors and with Whitman management. The Whitman board of directors did
not adopt the Credit Suisse First Boston opinion as the exclusive basis for its
determination as to the advisability of the transactions; rather, the Whitman
board of directors, as indicated above, included the Credit Suisse First Boston
opinion in the total mix of information regarding the
    
 
                                       17
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   26
 
   
transactions that was available to, and evaluated by, it. The Whitman board of
directors concluded that the combination of the factors discussed above,
together with the Whitman board of directors' independent evaluation, supported
the Whitman board of directors' determination that the transactions were
advisable and in the best interests of Whitman and its shareholders. In reaching
this conclusion, the Whitman board of directors did not assign relative or
specific weights to the above information and factors or determine that any
information or factor was of particular importance. A determination of various
weightings would, in the view of the Whitman board of directors, be impractical.
Rather, the Whitman board of directors viewed its position and recommendations
as being based on the totality of the information and factors presented to and
considered by it. In addition, individual members of the Whitman board of
directors may have given different weight to different information and factors.
    
 
RECOMMENDATION OF THE WHITMAN BOARD OF DIRECTORS
 
   
     THE WHITMAN BOARD OF DIRECTORS UNANIMOUSLY APPROVED THE PROPOSED
TRANSACTIONS AT A MEETING HELD ON JANUARY 25, 1999 AND DETERMINED THAT THE
TRANSACTIONS ARE ADVISABLE AND IN THE BEST INTERESTS OF WHITMAN AND ITS
SHAREHOLDERS, AND UNANIMOUSLY RECOMMENDS THAT THE WHITMAN SHAREHOLDERS VOTE FOR
ADOPTION OF THE MERGER AGREEMENT.
    
 
   
     In approving the transactions and making its recommendation, the Whitman
board of directors took into account all of the factors described above under
"-- Background of the Transactions" and "-- Reasons for the Transactions," and
the terms of the merger agreement. In addition, the Whitman board of directors
relied upon the Credit Suisse First Boston opinion, which is described below.
See "-- Opinion of Financial Advisor." The merger agreement does not contain a
requirement that Credit Suisse First Boston update its opinion as of a date
subsequent to the date of the opinion, nor does the Whitman board of directors
consider an update to be necessary.
    
 
OPINION OF FINANCIAL ADVISOR
 
   
     At a meeting of the Whitman board of directors held on January 25, 1999,
Credit Suisse First Boston delivered its written opinion that, as of that date
and based upon and subject to the matters described in the opinion, the merger
consideration was fair from a financial point of view to the shareholders of
Whitman.
    
 
   
     THE FULL TEXT OF THE CREDIT SUISSE FIRST BOSTON OPINION, WHICH STATES THE
ASSUMPTIONS MADE, PROCEDURES FOLLOWED, MATTERS CONSIDERED AND LIMITATIONS ON THE
REVIEW UNDERTAKEN, IS ATTACHED AS APPENDIX E TO THIS PROXY STATEMENT/PROSPECTUS.
THE CREDIT SUISSE FIRST BOSTON OPINION HAS NOT BEEN UPDATED AND WILL NOT BE
UPDATED PRIOR TO THE CLOSING. WHITMAN SHAREHOLDERS ARE URGED TO READ THE CREDIT
SUISSE FIRST BOSTON OPINION CAREFULLY AND IN ITS ENTIRETY. THE CREDIT SUISSE
FIRST BOSTON OPINION IS DIRECTED TO THE WHITMAN BOARD OF DIRECTORS AND ADDRESSES
ONLY THE FAIRNESS OF THE MERGER CONSIDERATION FROM A FINANCIAL POINT OF VIEW TO
THE SHAREHOLDERS OF WHITMAN AS OF THE DATE OF THE OPINION, DOES NOT ADDRESS THE
MERITS OF THE UNDERLYING DECISION BY WHITMAN TO ENGAGE IN THE TRANSACTIONS AND
DOES NOT CONSTITUTE A RECOMMENDATION TO ANY SHAREHOLDER OF WHITMAN AS TO HOW HE
OR SHE SHOULD VOTE ON THE MERGER AGREEMENT. THIS SECTION IS ONLY A SUMMARY OF
THE CREDIT SUISSE FIRST BOSTON OPINION AND, AS A SUMMARY, IS QUALIFIED AND IS
NOT A SUBSTITUTE FOR THE OPINION.
    
 
   
     In arriving at its opinion, Credit Suisse First Boston:
    
 
   
     - reviewed publicly available business and financial information relating
       to Whitman, Pepsi General, the PepsiCo Bottling Operations and the
       operations being sold to PepsiCo by Whitman in the transactions, as well
       as the shareholder agreement, a draft dated January 25, 1999 of the
       employee benefits agreement, a draft dated January 22, 1999 of the merger
       agreement, drafts dated January 19, 1999 of the master bottling
       agreement, the international bottling agreements and the registration
       rights agreement and a draft dated January 12, 1999 of the Pepsi fountain
       agreement;
    
 
   
     - reviewed information, including financial forecasts, relating to the
       business, earnings, cash flow, assets, liabilities and prospects of
       Whitman, Pepsi General, the PepsiCo Bottling Operations and the
       operations being sold to PepsiCo by Whitman in the transactions, as well
       as the amount and
    
 
                                       18
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   27
 
   
       timing of the potential cost savings and related expenses and other
       incremental benefits of the transaction which could include consolidation
       of overhead costs and reduced purchasing costs, marketing costs and
       distribution costs, that was furnished to Credit Suisse First Boston, in
       each case, by management of Whitman and PepsiCo
    
 
   
     - met with management of Whitman, Pepsi General, PepsiCo and some of the
       PepsiCo Bottling Operations to discuss the business and prospects of
       Whitman, Pepsi General, the PepsiCo Bottling Operations and the
       operations being sold to PepsiCo by Whitman in the transactions and, as
       appropriate, the potential cost savings and related expenses and other
       incremental benefits of the transactions
    
 
   
     - considered financial and stock market data of Whitman and PepsiCo and
       compared that data with similar data for other publicly held companies in
       businesses similar to those of Whitman, Pepsi General, the PepsiCo
       Bottling Operations and the operations being sold to PepsiCo by Whitman
       in the transactions
    
 
   
     - considered the financial terms of other business combinations and other
       transactions which have recently been effected
    
 
   
     - considered other information, financial studies, analyses and
       investigations and financial, economic and market criteria which they
       deemed relevant.
    
 
   
     In connection with its review, Credit Suisse First Boston:
    
 
   
     - did not assume any responsibility for independent verification of any of
       the foregoing information and relied upon its being complete and accurate
       in all material respects
    
 
   
     - assumed that the financial forecasts had been reasonably prepared on
       bases reflecting the best currently available estimates and judgments of
       management of Whitman and PepsiCo as to the future financial performance
       of Whitman, Pepsi General, the PepsiCo Bottling Operations and the
       operations being sold to PepsiCo by Whitman in the transactions
    
 
   
     - did not make an independent evaluation or appraisal of the assets or
       liabilities, contingent or otherwise, of Whitman, Pepsi General, any of
       the PepsiCo Bottling Operations or any of the operations being sold to
       PepsiCo by Whitman in the transactions
    
 
   
     - was not furnished with any evaluations or appraisals of the assets or
       liabilities, contingent or otherwise, of Whitman, Pepsi General, any of
       the PepsiCo Bottling Operations or any of the operations being sold to
       PepsiCo by Whitman in the transactions.
    
 
   
In addition, Credit Suisse First Boston was not requested to, and did not,
solicit third party indications of interest in a possible acquisition of all or
part of Whitman. Credit Suisse First Boston did not express any opinion as to
what the value of the New Whitman common stock actually would be or the prices
at which the New Whitman common stock would trade subsequent to the
transactions. In addition, Credit Suisse First Boston was not requested to
consider, and its opinion did not in any manner address, Whitman's underlying
business decision to effect the transactions. The Credit Suisse First Boston
opinion was necessarily based upon financial, economic, market and other
conditions as they existed and could be evaluated on the date of the opinion.
    
 
   
     In preparing its opinion, Credit Suisse First Boston performed a variety of
financial and comparative analyses. The preparation of a fairness opinion is a
complex process and is not necessarily susceptible to partial analysis or
summary description. Credit Suisse First Boston believes that its analyses must
be considered as a whole and that selecting portions of its analyses and of the
factors considered by it, without considering all analyses and factors, could
create a misleading view of the processes underlying its opinion. In performing
its analyses, Credit Suisse First Boston made numerous assumptions with respect
to industry performance, general business and economic conditions and other
matters, many of which are beyond the control of New Whitman or Whitman. The
analyses performed by Credit Suisse First Boston are not necessarily indicative
of actual values or actual future results, which may be significantly more or
less favorable than suggested by
    
 
                                       19
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   28
 
   
these analyses. In addition, analyses relating to the value of businesses or
assets do not purport to be appraisals or to necessarily reflect the prices at
which businesses or assets may actually be sold. The analyses performed were
prepared solely as part of Credit Suisse First Boston's analysis of the fairness
of the merger consideration to Whitman shareholders from a financial point of
view and were provided to the Whitman board of directors in connection with the
delivery of its opinion.
    
 
   
     THE FOLLOWING IS A SUMMARY OF THE PRESENTATION MADE BY CREDIT SUISSE FIRST
BOSTON TO THE WHITMAN BOARD OF DIRECTORS ON JANUARY 25, 1999. THE EXPLANATIONS
OF THE FINANCIAL ANALYSES DESCRIBED IN THE PRESENTATION INCLUDE INFORMATION
PRESENTED IN TABULAR FORMAT. IN ORDER TO UNDERSTAND THOSE ANALYSES, THE TABLES
SHOULD BE READ TOGETHER WITH THE REST OF EACH EXPLANATION AND DO NOT ALONE
CONSTITUTE A COMPLETE DESCRIPTION OF THE FINANCIAL ANALYSES.
    
 
   
     Considerations.
    
 
   
     Representatives of Credit Suisse First Boston advised the Whitman board of
directors that the transactions and the potential impact to Whitman should be
evaluated in light of several considerations:
    
 
   
     - the fact that discussions related to the transactions were initiated in
       the context of the restructuring of the overall bottling operations of
       PepsiCo
    
 
   
     - PepsiCo's publicly announced plan to separate its corporate owned
       bottling operations into a new public company to be called The Pepsi
       Bottling Group, Inc.
    
 
   
     - PepsiCo's current ownership of both domestic and international bottling
       operations with coverage contiguous to Whitman that will either be
       transferred to Whitman in the transactions or to the Pepsi Bottling Group
    
 
   
     - Whitman's past and current receipt of financial support from PepsiCo,
       which PepsiCo has no obligation to continue
    
 
   
     - PepsiCo's ability to influence Whitman's acquisition of independent
       PepsiCo bottlers
    
 
   
     - PepsiCo's right of first refusal with respect to Whitman's interest in
       Pepsi General.
    
 
   
     Methodologies Employed in Analysis.
    
 
   
     In valuing Whitman and New Whitman, Credit Suisse First Boston utilized a
number of methodologies: a discounted cash flow analysis, a comparable company
analysis, a comparable acquisition analysis and an historical investment
analysis. In performing the discounted cash flow analysis, which produces an
intrinsic, long-term theoretical value based upon projected cash flows, Credit
Suisse First Boston discounted ten years of cash flows developed from forecasts
provided by the management of Whitman and added a terminal value based on
multiples of year-ten EBITDA. Credit Suisse First Boston also performed a
sensitivity analysis with respect to its discounted cash flow analysis in which
it adjusted revenue growth rates and operating margins. In performing its
comparable company analysis, Credit Suisse First Boston applied trading
multiples of businesses reasonably similar to Whitman, Pepsi General, the
PepsiCo Bottling Operations and the operations being sold to PepsiCo by Whitman
in the transactions to 1999 operating estimates provided to Credit Suisse First
Boston by Whitman management. Credit Suisse First Boston's comparable
acquisition analysis required application of multiples paid by acquirors for
businesses reasonably similar to Whitman, Pepsi General, the PepsiCo Bottling
Operations and the operations being sold to PepsiCo by Whitman in the
transactions to 1998 operating estimates provided to Credit Suisse First Boston
by Whitman and PepsiCo managements. In performing its historical investment
analysis, Credit Suisse First Boston reviewed the capital invested in PepsiCo's
bottling operations as reflected on its current financial statements.
    
 
   
     Comparable Company Trading Multiples.
    
 
   
     Credit Suisse First Boston presented a comparable company analysis in which
it compared financial information of the following selected companies engaged in
the carbonated beverage bottling business and the following selected companies
engaged in the carbonated beverage business that were considered by Credit
    
 
                                       20
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   29
 
   
Suisse First Boston to be reasonably comparable to Whitman, Pepsi General, the
Pepsi Bottling Operations and the operations being sold to PepsiCo by Whitman in
the transactions to corresponding financial information of Whitman.
    
 
   
<TABLE>
<CAPTION>
            CARBONATED BEVERAGE BOTTLER COMPARABLES   CARBONATED BEVERAGE COMPARABLES
            <S>                                       <C>
            Coca-Cola Beverages                       The Coca-Cola Company
            Coca-Cola Enterprises                     PepsiCo
            The Pepsi Bottling Group
</TABLE>
    
 
   
     Credit Suisse First Boston advised the Whitman board of directors that one
of the most relevant financial measures for Whitman and other carbonated
beverage bottlers is EBITDA. Credit Suisse First Boston explained that the
capital intensive nature and the significant acquisition activity in the
bottling industry results in meaningful non-cash depreciation and amortization
charges. According to Credit Suisse First Boston, due to these non-cash charges,
many of the comparable companies have negligible net income and the market,
therefore, relies on EBITDA as a primary performance and valuation measure.
Accordingly, in performing its comparable company analysis, Credit Suisse First
Boston compared:
    
 
   
     - 1999 estimated EBITDA margin
    
 
   
     - EBITDA growth from 1997 to 1999
    
 
   
     - 1999 estimated EBITDA trading multiples
    
 
   
     - 1999 estimated net income margin
    
 
   
     - 1999 estimated price to earnings ratio
    
 
   
of the carbonated beverage bottler comparables and the carbonated beverage
comparables with corresponding data for Whitman. The comparable company analysis
was based on stock prices as of January 22, 1999 and public equity research
reports of earnings estimates, except for the scenario based on estimates
provided by Whitman management, and The Pepsi Bottling Group, which was based on
financial results for The Pepsi Bottling Group for the twelve months ended
September 5, 1998 as disclosed on The Pepsi Bottling Group's Form S-1 dated
January 7, 1999.
    
 
   
     This analysis produced the following results:
    
 
   
<TABLE>
<CAPTION>
                                                                           1999        1999        1999
                                                   1999                  ESTIMATED   ESTIMATED   ESTIMATED
                                                 ESTIMATED    EBITDA      EBITDA        NET      PRICE TO
                                                  EBITDA      GROWTH      TRADING     INCOME     EARNINGS
                    WHITMAN                       MARGIN     1997-1999   MULTIPLE     MARGIN       RATIO
                    -------                      ---------   ---------   ---------   ---------   ---------
<S>                                              <C>         <C>         <C>         <C>         <C>
Whitman -- Management Estimates................    17.2%       13.2%       10.7x        5.0%        31.6x
Whitman -- Current "Street" Estimates..........    17.1%       12.3%       10.8x        5.3%        30.2x
CARBONATED BEVERAGE BOTTLER COMPARABLES:
- -----------------------------------------------
Coca-Cola Beverages............................    10.3%        6.9%        9.9x        1.2%        65.7x
Coca-Cola Enterprises..........................    15.5%       18.3%       10.5x        0.8%       113.1x
The Pepsi Bottling Group.......................    10.7%                                0.4%
CARBONATED BEVERAGE COMPARABLES:
- -----------------------------------------------
PepsiCo, Inc. .................................    18.7%        8.4%       13.7x        7.9%        29.3x
The Coca-Cola Company..........................    31.8%        0.1%       23.1x       18.5%        40.9x
</TABLE>
    
 
   
The comparable company trading analysis was one of the methodologies used in
determining the range of enterprise values for Whitman and New Whitman.
    
 
                                       21
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   30
 
   
     Comparative EBITDA Trading Multiples.
    
 
   
     Representatives of Credit Suisse First Boston advised the Whitman board of
directors that EBITDA trading multiples for Whitman had increased significantly
since the negotiations with PepsiCo were publicly confirmed on October 15, 1998,
especially when compared to changes in such multiples for Coca-Cola Enterprises
and Coca-Cola Beverages. Credit Suisse First Boston derived EBITDA trading
multiples for Whitman, Coca-Cola Enterprises and Coca-Cola Beverages on
September 16, 1998, November 18, 1998 and January 22, 1999, which were based
upon market prices and earnings estimates of public equity research reports
available as of each such date. The EBITDA trading multiples derived for Whitman
were based on 80% of EBITDA to reflect Whitman's 80% ownership of Pepsi General.
    
 
   
<TABLE>
<CAPTION>
                                                           EBITDA TRADING MULTIPLES AS OF
                                             -----------------------------------------------------------
                                             SEPTEMBER 16, 1998    NOVEMBER 18, 1998    JANUARY 22, 1999
                                             ------------------    -----------------    ----------------
<S>                                          <C>                   <C>                  <C>
Whitman....................................          8.2x                10.4x                10.8x
Coca-Cola Enterprises......................         13.1x                11.1x                10.5x
Coca-Cola Beverages........................         12.6x                11.5x                 9.9x
</TABLE>
    
 
   
In light of the public confirmation of negotiations between Whitman and PepsiCo
on October 14, 1998, the significant increase in EBITDA trading multiples for
Whitman as compared to the comparables suggested general stock market support
for the closer alignment of Whitman and PepsiCo.
    
 
   
     Analysis Summary.
    
 
   
     Utilizing the methodologies described above, Credit Suisse First Boston
derived:
    
 
   
     - a reference range of values for Whitman and New Whitman, each as an
       enterprise
    
 
   
     - a range of multiples of those values to 1999 estimated EBITDA, which was
      provided by Whitman management
    
 
   
     - an equity value per share reference range for Whitman and New Whitman.
    
 
   
For purposes of this analysis, enterprise value represented the aggregate
valuation, whether calculated by discounting unlevered free cash flows in the
discounted cash flow analysis or applying applicable financial multiples in the
comparable company analysis or the comparable acquisition analysis, before
adjustments to calculate equity value. To derive equity value from enterprise
value, Credit Suisse First Boston subtracted from enterprise value, the value of
estimated total debt and other liabilities as of December 31, 1998 and added to
enterprise value, the value of estimated cash and investments as of December 31,
1998. The equity value range per share was calculated by dividing the equity
value by the number of shares outstanding.
    
 
   
     Valuation Ranges for New Whitman.  The ranges derived by Credit Suisse
First Boston for New Whitman were based on the pro forma valuation of the
properties retained by and transferred to New Whitman and do not reflect the
benefit of the potential cost savings and related expenses and other incremental
benefits of the transactions, which could include consolidation of overhead
costs, reduced purchasing costs, marketing costs and distribution costs.
Separate ranges were derived with and without giving effect to the New Whitman
share repurchase plan, which, for purposes of its analysis, Credit Suisse First
Boston assumed would result in the repurchase by New Whitman of 16 million
shares of New Whitman common stock for an aggregate purchase price of $400
million. For comparative purposes, Credit Suisse First Boston presented the
implied stock price pro forma for the transactions based solely upon pro forma
EBITDA for New Whitman, derived utilizing the stand-alone projections prepared
by Whitman management, and the current market multiple of 10.7x, based upon a
current stock price of $22.06 per share. This analysis produced the following
results:
    
 
                                       22
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   31
 
   
<TABLE>
<CAPTION>
                                                                               ENTERPRISE
                                                                                 VALUE/
                                                       ENTERPRISE VALUE           1999
                                                       REFERENCE RANGE          ESTIMATED           EQUITY VALUE
                                                        (IN BILLIONS)            EBITDA              PER SHARE
                                                     --------------------   -----------------   --------------------
                                                      LOW           HIGH    LOW         HIGH     LOW           HIGH
                                                     ------        ------   ----        -----   ------        ------
<S>                                                  <C>      <C>  <C>      <C>    <C>  <C>     <C>      <C>  <C>
New Whitman Without Share Repurchase...............  $3.561     -  $4.400   9.3x     -  11.5x   $18.36     -  $23.94
New Whitman With Share Repurchase..................  $3.561     -  $4.400   9.3x     -  11.5x   $18.78     -  $24.01
Price Implied Based Upon Pro Forma EBITDA and
  Current Market Multiple (10.7x)..................         $4.093                10.7x                $22.23
</TABLE>
    
 
   
     Valuation Ranges for Whitman.  In determining the ranges for Whitman on a
stand-alone basis, Credit Suisse First Boston utilized both a management plan,
which was based upon stand-alone projections developed from forecasts provided
by Whitman management assuming realization of the benefits to Whitman's existing
operations as a result of the transactions, and a sensitivity analysis, which
was based on projected cash flows for domestic operations that were developed
from forecasts provided by Whitman management and adjusted to reflect decreases
in sales growth and operating margin as well as reductions in the valuation of
international operations that could reasonably be expected to occur if the
transactions were not consummated. This analysis produced the following results:
    
 
   
<TABLE>
<CAPTION>
                                                                               ENTERPRISE
                                                                                 VALUE/
                                                       ENTERPRISE VALUE           1999
                                                       REFERENCE RANGE          ESTIMATED           EQUITY VALUE
                                                        (IN BILLIONS)            EBITDA              PER SHARE
                                                     --------------------   -----------------   --------------------
                                                      LOW           HIGH    LOW         HIGH     LOW           HIGH
                                                     ------        ------   ----        -----   ------        ------
<S>                                                  <C>      <C>  <C>      <C>    <C>  <C>     <C>      <C>  <C>
Whitman -- Management's Plan.......................  $2.183     -  $2.540   9.0x     -  10.5x   $17.84     -  $21.56
Whitman -- Sensitivity Analysis....................  $1.657     -  $2.313   6.9x     -   9.6x   $12.63     -  $19.31
</TABLE>
    
 
   
These favorable comparisons of New Whitman equity value per share versus Whitman
equity value per share supported the Credit Suisse First Boston opinion.
    
 
   
     Miscellaneous.
    
 
   
     Credit Suisse First Boston acted as financial advisor to Whitman in
connection with the transactions. In the past, Credit Suisse First Boston has
performed investment banking and financial advisory services for both Whitman
and PepsiCo and has received customary fees for those services. Further, Credit
Suisse First Boston anticipates providing investment and commercial banking
services to Whitman and PepsiCo and/or its affiliates, including The Pepsi
Bottling Group, in the future and would expect to receive customary fees for
those services.
    
 
   
     Pursuant to the terms of a letter agreement between Credit Suisse First
Boston and Whitman dated July 16, 1998, Credit Suisse First Boston is entitled
to receive a financial advisory fee of $150,000 and will receive an additional
financial advisory fee of $150,000 on July 16, 1999. In addition, Whitman has
agreed to pay Credit Suisse First Boston a transaction fee of $15,000,000,
payable upon consummation of the transactions or a strategic advisory fee of
$2,000,000 in the event that neither the transactions nor any other acquisition
transaction, as defined in the engagement letter, with PepsiCo occurs. Whitman
also has agreed to reimburse Credit Suisse First Boston for its reasonable
out-of-pocket expenses, including the fees and expenses of its counsel, and to
indemnify Credit Suisse First Boston and selected related persons against a
number of liabilities, including liabilities under the federal securities laws.
    
 
   
     Credit Suisse First Boston is an internationally recognized investment
banking firm and is regularly engaged in the valuation of businesses and
securities in connection with mergers and acquisitions, leveraged buyouts,
negotiated underwritings, competitive biddings, secondary distributions of
listed and unlisted securities, private placements and valuations for estate,
corporate and other purposes. In the ordinary course of their business, Credit
Suisse First Boston and their affiliates may actively trade the debt and equity
securities of both Whitman and PepsiCo for their own accounts and for the
accounts of customers and, accordingly, may at any time hold a long or short
position in those securities. Credit Suisse First Boston has provided written
consent to the use of the opinion in this proxy statement/prospectus.
    
 
                                       23
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   32
 
   
INTERESTS OF WHITMAN MANAGEMENT AND AFFILIATES IN THE TRANSACTIONS
    
 
   
     In considering the transactions, Whitman shareholders should be aware that
PepsiCo and New Whitman will enter into several bottling agreements. The
interests of PepsiCo in New Whitman upon consummation of the transactions may
create potential conflicts of interest in connection with the bottling
agreements or other transactions between New Whitman and PepsiCo. Under the
merger agreement, the execution of the new bottling agreements will occur upon
the closing of the merger. The by-laws of New Whitman provide for an affiliated
transactions committee of the New Whitman board of directors comprised of
independent directors to review and approve transactions between New Whitman and
PepsiCo and its affiliates which are outside the ordinary course of business and
have a value exceeding $10 million.
    
 
   
     New Whitman will provide indemnification and liability insurance
arrangements for officers and directors of Whitman on terms identical to the
arrangements currently provided by Whitman.
    
 
   
     Whitman has change in control agreements with 14 senior executives of Pepsi
General. The transactions will constitute a "Change in Control" under these
agreements. However, the payment provisions of these agreements will not be
triggered by the transactions absent actual or constructive termination of
employment.
    
 
NEW WHITMAN BOARD AND MANAGEMENT FOLLOWING THE TRANSACTIONS
 
   
     If the proposed transactions are consummated, Whitman shareholders will
become shareholders of New Whitman, which will be under the direction of the
board of directors and management of New Whitman. Initially, the New Whitman
board of directors is expected to consist of 11 persons -- the nine persons now
serving as directors of Whitman and two individuals who have been designated by
PepsiCo pursuant to the shareholder agreement. PepsiCo has designated Robert F.
Sharpe, Jr. and Karl M. von der Heyden to serve as directors of New Whitman. See
"The Shareholder Agreement -- New Whitman Board Composition."
    
 
   
     Karl M. von der Heyden, 62, is Vice Chairman of the Board of Directors of
PepsiCo, Inc. Mr. von der Heyden rejoined PepsiCo, Inc. in 1996 for a limited
time commitment as Vice Chairman and Chief Financial Officer. He was previously
Co-Chairman and Chief Executive Officer of RJR Nabisco, Inc. from March through
May 1993, and was Executive Vice President and Chief Financial Officer of RJR
Nabisco, Inc. from 1989 to 1993. He served as President and Chief Executive
Officer of Metallgesellschaft Corp. from 1993 to 1994. Mr. von der Heyden serves
on the Board of Directors of Federated Department Stores, Inc. and Zeneca Group
PLC, and will be a director of The Pepsi Bottling Group.
    
 
   
     Robert F. Sharpe, Jr., 46, is Senior Vice President, Public Affairs and
General Counsel of PepsiCo. Mr. Sharpe joined PepsiCo as Senior Vice President,
General Counsel in January, 1998. Mr. Sharpe was Senior Vice President and
General Counsel of RJR Nabisco Holdings Corp. from 1996 until he joined PepsiCo.
He was previously Vice President, Tyco International Ltd. from 1994 to 1996 and
Vice President, Assistant General Counsel and Secretary of RJR Nabisco Holdings
Corp. and RJR Nabisco, Inc. from 1989 to 1994. Mr. Sharpe will also be a
director of The Pepsi Bottling Group.
    
 
     The executive officers and headquarters personnel of Whitman will hold
similar positions with New Whitman.
 
EFFECTS OF THE TRANSACTIONS ON WHITMAN'S EXISTING SHAREHOLDERS
 
   
     Except as described in this proxy statement/prospectus under "Description
of New Whitman Capital Stock" and "Comparative Rights of Holders of Whitman and
New Whitman Capital Stock" and as provided for in the merger agreement and the
shareholder agreement, the New Whitman charter and the New Whitman by-laws will
be similar to those of Whitman.
    
 
PLANS FOR THE OPERATION OF THE PEPSICO BOTTLING OPERATIONS FOLLOWING THE
TRANSACTIONS
 
   
     Immediately following the consummation of the transactions, New Whitman
will operate the PepsiCo Bottling Operations and the businesses of Whitman,
except the operations sold by Whitman. There is no plan or intention for New
Whitman to dispose of or transfer, whether to related or unrelated persons, any
portion of
    
 
                                       24
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   33
 
   
the PepsiCo Bottling Operations. New Whitman expects to evaluate the individual
and combined operations and formulate arrangements to effectively integrate the
businesses and operations.
    
 
   
     Pursuant to the merger agreement, PepsiCo and Whitman will agree on the
terms of definitive services agreements relating to the provision of services to
and the sharing of certain facilities with each other following the closing of
the merger and/or other transfers. See "Ancillary Post-Closing Agreements
between PepsiCo and New Whitman -- Transition Services Agreement."
    
 
GOVERNMENTAL AND REGULATORY APPROVALS
 
   
     Under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 and the
rules of the Federal Trade Commission, the transactions may not be consummated
until the following steps have been taken: (1) Premerger Notification and Report
Forms have been submitted and information has been furnished to the FTC and the
Antitrust Division of the Department of Justice; and (2) required waiting
periods have expired or terminated.
    
 
   
     PepsiCo and Whitman each filed Premerger Notification and Report Forms with
the FTC and the Antitrust Division, on January 14, 1999. The statutory waiting
period for Whitman and PepsiCo expired on February 13, 1999.
    
 
   
     At any time before or after the consummation of the transactions and
notwithstanding the expiration or termination of the HSR Act waiting period, any
federal or state antitrust authorities could take action under the antitrust
laws as they deem necessary or desirable in the public interest. Such action
could include seeking to enjoin the consummation of the transactions or seeking
divestiture of all or part of the assets of Whitman or the PepsiCo Bottling
Operations. Private parties may also seek to take legal action under the
antitrust laws, if circumstances permit.
    
 
   
     Consummation of the transactions may also require other regulatory
approvals, including approvals of foreign regulatory authorities.
    
 
ACCOUNTING TREATMENT OF THE TRANSACTIONS
 
   
     The transactions contemplated by the merger agreement will be accounted for
under the purchase method of accounting as prescribed under GAAP. For purposes
of applying the purchase method of accounting:
    
 
   
     - Whitman is the acquiring enterprise with respect to the PepsiCo Bottling
       Operations and the PepsiCo Bottling Operations are deemed to be the
       acquired enterprises without regard to which enterprise is the surviving
       enterprise
    
 
   
     - PepsiCo is the acquiring enterprise with respect to the operations sold
       to PepsiCo and these operations are the acquired enterprises without
       regard to which enterprise is the surviving enterprise.
    
 
     Accordingly, the historical financial statements of Whitman are presented
as the historical financial statements of New Whitman and the assets and
liabilities of the PepsiCo Bottling Operations are accounted for as required by
the purchase method of accounting. The results of operations of the PepsiCo
Bottling Operations will be included in the financial statements of New Whitman
only from the date of acquisition.
 
     Under the purchase method of accounting, the consideration will be
allocated to the assets acquired and liabilities assumed of the PepsiCo Bottling
Operations based on their estimated fair values as of the closing date of the
merger. Any excess of purchase price over the estimated fair value of the net
assets acquired will be recorded as goodwill, which will be amortized on a
straight-line basis over the estimated period of benefit.
 
ABSENCE OF APPRAISAL RIGHTS
 
   
     If the transactions are consummated, Whitman shareholders will not be
entitled to appraisal rights under Delaware law with respect to any of their
shares of Whitman common stock, whether or not they vote to adopt the merger
agreement.
    
 
                                       25
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   34
 
NAME CHANGE
 
   
     Pursuant to the merger agreement, the name of Merger Sub will be changed to
"Whitman Corporation" at or immediately following the closing of the merger.
    
 
STOCK EXCHANGE LISTING; DELISTING AND DEREGISTRATION OF WHITMAN COMMON STOCK
 
   
     The transactions are conditioned upon the shares of New Whitman common
stock being authorized for listing on the NYSE upon official notice of issuance.
The symbol under which Whitman common stock now trades (WH) will continue to be
used for the shares of New Whitman common stock. If the transactions are
consummated, Whitman common stock will cease to be listed on the NYSE and will
be deregistered under the Securities Act of 1933.
    
 
TREATMENT OF STOCK CERTIFICATES
 
   
     After the merger, each share of Whitman common stock outstanding
immediately prior to the merger will be converted into one share of New Whitman
common stock, and each certificate representing shares of Whitman common stock
will represent for all purposes an equal number of shares of New Whitman common
stock following the merger. Whitman shareholders will not need to exchange their
stock certificates in connection with the transactions.
    
 
   
     First Chicago Trust Company of New York is the transfer agent and registrar
for Whitman common stock and will act in the same capacities for New Whitman
common stock.
    
 
EFFECTIVE TIME
 
   
     If the shareholders adopt the merger agreement, the merger of Whitman with
and into Merger Sub will become effective upon the filing of the Certificate of
Merger in accordance with Delaware law.
    
 
   
     THE WHITMAN BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR ADOPTION
OF THE MERGER AGREEMENT.
    
 
                                       26
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   35
 
   
                              THE MERGER AGREEMENT
    
 
   
     The following description summarizes the material provisions of the merger
agreement. The following description is only a summary, and shareholders should
carefully read the merger agreement, a copy of which is attached to this proxy
statement/prospectus as Appendix A.
    
 
   
REPRESENTATIONS AND WARRANTIES
    
 
   
     The merger agreement contains customary representations and warranties
relating to, among other things:
    
 
   
     - organization and similar corporate matters of Whitman, PepsiCo, Merger
       Sub and the PepsiCo Bottling Operations
    
 
   
     - capitalization and absence of liabilities of Merger Sub and operations to
       be sold by PepsiCo
    
 
   
     - ownership structure and obligations of Merger Sub and the PepsiCo
       Bottling Operations
    
 
   
     - ownership of subsidiaries of each of Whitman and PepsiCo
    
 
   
     - capital structure of Whitman as of January 20, 1999
    
 
   
     - authority to execute and deliver the merger agreement by Whitman and
       PepsiCo, that they have authorized the merger agreement, that the merger
       agreement is valid and enforceable against them and that the merger
       agreement does not contravene other corporate documents of Whitman,
       PepsiCo, Merger Sub or the PepsiCo Bottling Operations
    
 
   
     - compliance of Whitman with the requirements of the Securities Act and the
       Exchange Act
    
 
   
     - accuracy of the financial statements of each of Whitman and the PepsiCo
       Bottling Operations
    
 
   
     - absence of undisclosed liabilities and material litigation of each of
       Whitman, its subsidiaries and the PepsiCo Bottling Operations
    
 
   
     - accuracy of information supplied by each of Whitman, PepsiCo, Merger Sub
       and the PepsiCo Bottling Operations as part of this proxy
       statement/prospectus
    
 
   
     - absence of material changes or events concerning each of Whitman, Merger
       Sub and the PepsiCo Bottling Operations
    
 
   
     - employee, pension and welfare benefit matters by Whitman, PepsiCo, Merger
       Sub and the PepsiCo Bottling Operations
    
 
   
     - filing of tax returns and payment of taxes by Whitman, PepsiCo, Merger
       Sub and the PepsiCo Bottling Operations
    
 
   
     - compliance with applicable laws by each of Whitman, Merger Sub and the
       PepsiCo Bottling Operations
    
 
   
     - absence of undisclosed material contracts, other than those entered into
       in the ordinary course of business, of Whitman, Merger Sub and the
       PepsiCo Bottling Operations
    
 
   
     - title to, and sufficiency of, the property and assets of each of Whitman,
       Merger Sub, and the PepsiCo Bottling Operations
    
 
   
     - absence of any vote other than by the Whitman shareholders to adopt the
       merger agreement
    
 
   
     - absence of any anti-takeover provisions of Delaware law or other state
       law which apply to the merger
    
 
   
     - brokers' fees
    
 
   
     - receipt of a fairness opinion by Whitman
    
 
                                       27
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   36
 
   
     - amendment of the Whitman rights agreement to exempt the merger and other
       transactions from that agreement
    
 
   
     - compliance with year 2000 matters.
    
 
   
CONDUCT OF BUSINESS PENDING THE MERGER
    
 
   
     From the date of the original merger agreement through the closing of the
merger, Whitman has agreed to conduct its business in the usual, regular and
ordinary course in substantially the same manner as previously conducted and to
use reasonable efforts to preserve its business organizations and relationships.
PepsiCo has agreed to cause Merger Sub and the PepsiCo Bottling Operations to
conduct their businesses in the usual, regular and ordinary course in
substantially the same manner as previously conducted and to use reasonable
efforts to preserve each of their business organizations and relationships.
Among other things, during this period, the merger agreement prohibits the
following actions without the consent of the other party:
    
 
   
     - Whitman may not declare any dividends other than its regular quarterly
       dividend
    
 
   
     - each of Whitman and Merger Sub may not split, reclassify, combine,
       purchase, redeem, issue, deliver, sell or grant shares of its capital
       stock, or securities convertible into capital stock
    
 
   
     - Merger Sub may not conduct any business
    
 
   
     - Whitman and each PepsiCo entity to be sold by PepsiCo may not amend its
       certificate of incorporation or by-laws
    
 
   
     - Whitman may not amend its rights agreement
    
 
   
     - each of Whitman, Merger Sub and the PepsiCo Bottling Operations may not:
    
 
   
        - acquire any business or material assets except purchases of inventory
          which are made in the ordinary course of business consistent with its
          past practice
    
 
   
        - make certain changes in the terms of employment for employees
    
 
   
        - change accounting methods
    
 
   
        - sell, lease, license, or otherwise dispose of, or subject to any lien,
          any assets, except sales of inventory and excess or obsolete assets in
          the ordinary course of business
    
 
   
        - incur indebtedness, except for short-term indebtedness incurred in the
          ordinary course of business and except for specifically excluded
          indebtedness
    
 
   
        - make any single capital expenditure in excess of $5 million or capital
          expenditures exceeding $100 million in the aggregate, or, in the case
          of capital expenditures by the operations sold by Whitman, in excess
          of $1 million or $5 million, respectively
    
 
   
        - make any material tax election
    
 
   
        - discharge material liabilities other than in the ordinary course of
          business or waive the benefit of any confidentiality or standstill
          agreement
    
 
   
     - authorize, commit, or agree to take any of these actions.
    
 
   
     - Whitman and PepsiCo may not take or omit to take any action that would
       cause the merger or the contribution to not qualify as an exchange under
       Section 351 of the Internal Revenue Code, or the merger not to qualify as
       a reorganization under Section 368(a) of the Internal Revenue Code
    
 
                                       28
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   37
 
   
NO SOLICITATION
    
 
   
     The merger agreement provides that PepsiCo will not, nor will it permit any
of its subsidiaries to, nor will it authorize or permit any of its
representatives or those of any of its subsidiaries to, directly or indirectly:
    
 
   
     - solicit, initiate or encourage the submission of any proposal to acquire
       all or any part of the PepsiCo Bottling Operations
    
 
   
     - engage in any negotiations or discussions with third parties or provide
       any information or data to any person or take any other action to
       facilitate any inquiries that may reasonably be expected to lead to any
       proposal of that nature.
    
 
   
     - enter into any agreement with respect to any proposal of that nature
    
 
   
     The merger agreement provides that Whitman will not, nor will it permit any
of its subsidiaries to, nor will it authorize or permit any of its
representatives or those of any of its subsidiaries to, directly or indirectly:
    
 
   
     - solicit, initiate or encourage the submission of any takeover proposal,
       as described below
    
 
   
     - engage in any negotiations or discussions with third parties or provide
       any information or data to any person or take any other action to
       facilitate any inquiries that may reasonably be expected to lead to any
       proposal of that nature.
    
 
   
     - enter into any agreement with respect to any proposal of that nature
    
 
   
     The Whitman board may, however, prior to the special meeting in response to
a superior proposal, as described below, which Whitman did not solicit and after
giving required notice to PepsiCo, participate in discussions or negotiations
with the party making the superior proposal. At that time, Whitman may also
furnish the party information concerning Whitman and its business, properties
and assets, if that party executes a customary confidentiality agreement with
Whitman.
    
 
   
     The merger agreement provides that:
    
 
   
     - the term "takeover proposal" means any inquiry, proposal or offer from
       any person relating to any purchase of a business that constitutes 15% or
       more of the net revenues, net income or assets of Whitman and its
       subsidiaries, taken as a whole, or 15% or more of any class of equity
       securities of Whitman or any of its subsidiaries, any tender offer or
       exchange offer that if completed would result in any person beneficially
       owning 15% or more of any class of equity securities of Whitman or any of
       its subsidiaries, or any merger, consolidation, business combination,
       recapitalization, liquidation, dissolution or similar transaction
       involving Whitman or any of its subsidiaries, other than the transactions
       contemplated by the merger agreement
    
 
   
     - the term "superior proposal" means any proposal made by a third party to
       acquire, including by tender offer, exchange offer, merger,
       consolidation, business combination, recapitalization, liquidation,
       dissolution or similar transaction, for consideration consisting of cash
       and/or securities, more than 50% of the combined voting power of the
       shares of Whitman common stock or all or substantially all the assets of
       Whitman and its subsidiaries taken together and otherwise on terms which
       the Whitman board of directors determines in good faith judgment to be
       more favorable to Whitman shareholders than the transactions, based on
       the advice of a financial advisor of nationally recognized reputation and
       other matters that the Whitman board of directors considers relevant, and
       for which financing, to the extent required, is then committed or which,
       in the good faith judgment of the Whitman board of directors, is
       reasonably capable of being obtained by the third party.
    
 
   
     Neither the Whitman board of directors nor any committee of the board will:
    
 
   
     - withdraw or modify, or propose publicly to withdraw or modify, in a
       manner adverse to PepsiCo, the approval or recommendation by the Whitman
       board of directors or such committee of the merger, the merger agreement
       or related agreements
    
 
   
     - approve or recommend, or propose to approve or recommend, any takeover
       proposal
    
 
                                       29
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   38
 
   
     - cause Whitman to enter into any letter of intent, agreement in principle,
       acquisition agreement or other similar agreement related to any takeover
       proposal, other than a confidentiality agreement entered into with a
       third party to whom Whitman is providing information in response to an
       unsolicited superior proposal from that third party.
    
 
   
However, in response to a superior proposal which was not solicited by Whitman
and which did not otherwise result from a breach of the provisions described
above, the Whitman board of directors may terminate the merger agreement, but
only at a time that is prior to the special meeting and after the fifth business
day following PepsiCo's receipt of written notice advising PepsiCo that the
Whitman board of directors is prepared to accept a superior proposal. Whitman
must pay a fee in the amount of $20 million to PepsiCo if Whitman terminates the
merger agreement in this manner. See "-- Termination" and "-- Termination Fees."
The Whitman board of directors must promptly advise PepsiCo, and keep PepsiCo
informed of the status of, any takeover proposal or inquiry which could
reasonably be expected to lead to a takeover proposal and the identity of the
person making the inquiry or proposal along with the material terms of the
proposal or inquiry.
    
 
   
OTHER COVENANTS
    
 
   
     Share Repurchase.  The merger agreement provides that during the 12-month
period after the closing of the merger, New Whitman will repurchase the lesser
of (1) 16 million shares of New Whitman common stock or (2) shares of New
Whitman common stock worth at least $400 million, by tender offer, open market
purchase, privately negotiated transaction or otherwise. If New Whitman
repurchases the stock in a tender offer, the terms and conditions of the tender
offer will be subject to the prior written consent of PepsiCo. Neither PepsiCo
nor any of its affiliates will tender or otherwise sell any shares of New
Whitman common stock in the tender offer. New Whitman will be under no
obligation to repurchase stock during any period when New Whitman is legally
restricted from doing so, or if the New Whitman board of directors determines in
good faith that it is impractical or inadvisable to repurchase the stock.
    
 
   
     On February 5, 1999, Whitman and PepsiCo agreed that Whitman could begin
repurchasing shares of Whitman common stock. Any shares repurchased would reduce
the number of shares of New Whitman common stock to be repurchased following the
merger. As of             , 1999, Whitman has repurchased           shares of
Whitman common stock.
    
 
   
     Reasonable Efforts.  Each party will use its reasonable efforts to take all
actions and do all things necessary, proper or advisable to complete as soon as
practicable, the merger and the other transactions contemplated by the merger
agreement.
    
 
   
     Confidentiality.  Whitman and PepsiCo will give each other reasonable
access to their books and records, subject to a confidentiality agreement dated
August 24, 1998 between Whitman and PepsiCo. In addition, the merger agreement
provides that each party will hold any nonpublic information in confidence until
it becomes publicly available and will use its reasonable efforts to ensure that
the information is not disclosed without the prior written consent of the other
party. If the merger agreement is terminated for any reason, each party will
promptly return or destroy all documents containing non-public information
obtained from the other party.
    
 
   
     Listing Application.  PepsiCo will cause Merger Sub to prepare and submit
to the NYSE a listing application covering the shares of New Whitman common
stock issuable in the merger.
    
 
   
     Termination of Stockholders' Agreement.  The stockholders' agreement dated
as of November 9, 1987 among Whitman, PepsiCo and certain of their respective
affiliates will terminate upon completion of the merger. This agreement provides
PepsiCo with a right of first refusal to purchase Pepsi General at a price to be
established by two independent experts in the event of a change of control of
Whitman which is not approved by the incumbent Whitman directors or their
approved successors, or if Whitman attempts to transfer its interest in Pepsi
General to a third party.
    
 
   
     Whitman Stock Plans; Employee Matters.  At the effective time of the merger
New Whitman will assume the Whitman stock incentive plans and all obligations of
Whitman under those plans. As soon as practicable after the closing of the
merger, New Whitman will register with the SEC the shares of New
    
 
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<PAGE>   39
 
   
Whitman common stock to be issued under the Whitman stock incentive plans. New
Whitman will also assume and honor all liabilities under change of control and
employment agreements of Whitman to the extent they do not violate the merger
agreement.
    
 
   
     Merger Sub Rights Agreement.  The merger agreement provides that New
Whitman will adopt the New Whitman rights agreement in the form agreed by the
parties on the date of the closing of the merger. See "Ancillary Post-Closing
Agreements between PepsiCo and New Whitman -- Rights Agreement."
    
 
   
     Insured Claims.  PepsiCo and Whitman have agreed that for liabilities which
arise from incidents which occurred prior to the closing of the merger and for
which the party transferring a bottling operation or other asset has purchased
liability insurance, each party will give the other party access to third party
claims administrators for those liabilities and take over the management of
those administrators. Payment for these liability claims will generally be the
responsibility of the party to whom the bottling operation or other asset was
transferred. For the payment of certain Ohio workers' compensation claims,
however, which arose prior to January 1, 1997, PepsiCo has agreed to transfer to
Whitman on the closing date of the merger $3,048,500, minus any amounts which
are paid between January 20, 1999 and the closing date in respect of those
claims.
    
 
   
CLOSING
    
 
   
     Unless Whitman, Merger Sub and PepsiCo agree to another time or date, the
closing of the merger will take place on the second business day after all the
conditions in the merger agreement have been satisfied or waived, except for
conditions which are to be satisfied or waived at the closing.
    
 
   
CONDITIONS TO CLOSING
    
 
   
     Each party's obligation to effect the merger is conditioned upon the
satisfaction or waiver of various conditions which include, in addition to other
customary closing conditions, the following:
    
 
   
     - holders of a majority of the voting power of all outstanding shares of
       Whitman common stock having adopted the merger agreement
    
 
   
     - the waiting period applicable to the merger under the Hart-Scott-Rodino
       Act having expired or been terminated
    
 
   
     - no injunction or other legal restraint being in effect that would prevent
       the completion of the merger
    
 
   
     - the registration statement, of which this proxy statement/prospectus
       forms a part, having become effective under the Securities Act and not
       being the subject of any stop order
    
 
   
     - the shares of New Whitman common stock to be issued to Whitman
       shareholders in the merger having been approved for listing on the New
       York Stock Exchange, subject to official notice of issuance.
    
 
   
     In addition, each party's obligation to effect the merger is further
subject to the satisfaction or waiver of the following additional conditions:
    
 
   
     - the representations and warranties of the other party being true and
       correct on the date of the merger agreement and on the date on which the
       merger is to be completed as though made on the date on which the merger
       is to be completed, or, if the representations and warranties expressly
       relate to an earlier date, then on that earlier date, except where the
       failure of the representations and warranties to be true and correct,
       without giving effect to any included limitation as to "materially" or
       "material adverse effect," does not have, and is not reasonably likely to
       have, a material adverse effect on Whitman, if it is Whitman's
       representation or warranty, or if it is PepsiCo's representation or
       warranty, a material adverse effect on Merger Sub or the PepsiCo Bottling
       Operations
    
 
   
     - the other party to the merger agreement having performed in all material
       respects all obligations required to be performed by it under the merger
       agreement or related agreements
    
 
   
     - the party having received from its counsel, on the closing date of the
       merger, an opinion stating that, the merger will qualify for United
       States federal income tax purposes as a reorganization within the
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   40
 
   
       meaning of Section 368(a) of the Internal Revenue Code, and in the case
       of PepsiCo, that the contribution, and the contribution and merger
       collectively, will qualify as an exchange under Section 351 of the
       Internal Revenue Code. The issuance of these tax opinions will be
       conditioned upon the receipt by the tax counsel giving the opinion of
       customary representation letters from each of Whitman, PepsiCo and each
       of their subsidiaries, in each case, in form and substance reasonably
       satisfactory to the tax counsel.
    
 
   
     The merger agreement provides that a "material adverse change" or "material
adverse effect" means, when used in connection with Whitman, Merger Sub or the
PepsiCo Bottling Operations, any change, effect, event, occurrence or state of
facts that:
    
 
   
     - is, or is reasonably likely to be, materially adverse to the business,
       financial condition or results of operations of such entity and its
       subsidiaries taken as a whole
    
 
   
     - materially impairs the ability of such entity to perform its obligations
       under the merger agreement and related agreements
    
 
   
     - prevents the transactions from taking place
    
 
   
other than any change, effect, event, occurrence or state of facts:
    
 
   
     - resulting from any act or omission of such entity or PepsiCo that has
       been previously consented to by the other party to the merger agreement
    
 
   
     - relating to the United States economy or securities markets in general
    
 
   
     - relating to international or regional economies in general
    
 
   
     - relating to the merger agreement and the related agreements or the
       announcement of these agreements
    
 
   
     - relating generally to the beverage bottling industry in general.
    
 
   
TERMINATION
    
 
   
     The merger agreement may be terminated at any time prior to the closing of
the merger, whether before or after adoption of the merger agreement by the
shareholders of Whitman:
    
 
   
        1.  by mutual written consent of Whitman and PepsiCo
    
 
   
        2.  by Whitman or PepsiCo, if the merger or the transactions have not
            been completed by June 30, 1999; provided, however, that this right
            to terminate the merger agreement will not be available to a party
            whose wilful and material breach of the merger agreement has
            resulted in the failure of the merger to be completed by that date
    
 
   
        3.  by Whitman or PepsiCo, if at the special meeting, the Whitman
            shareholders do not adopt the merger agreement
    
 
   
        4.  by Whitman or PepsiCo, if any legal restraint or prohibition is in
            effect and has become final and nonappealable preventing the
            completion of the merger or the transactions
    
 
   
        5.  by Whitman or PepsiCo, if the other party has breached or failed to
            perform in any material respect any of its representations,
            warranties, covenants or other agreements contained in the merger
            agreement, and the breach or failure to perform would result in the
            failure of a condition to the merger and cannot be cured within 30
            calendar days
    
 
   
        6.  by Whitman, at any time prior to the date of the special meeting, in
            response to a superior proposal which was not solicited by Whitman
            and which did not otherwise result from a breach of the provisions
            of the merger agreement described above in "-- No Solicitation," if
            Whitman has complied with certain notice requirements
    
 
   
        7.  by PepsiCo, if Whitman or any of its directors or officers has taken
            any of the actions that would be prohibited by the covenant
            described above in "-- No Solicitation."
    
 
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TERMINATION FEES
    
 
   
     If the merger agreement is terminated as follows, Whitman must pay PepsiCo
a $20 million termination fee:
    
 
   
        1.  by Whitman or PepsiCo as described above in the second or third
            paragraph under "-- Termination" at a time when a takeover proposal
            has been made directly to Whitman shareholders generally or has
            otherwise become publicly known or any person has publicly announced
            an intention to make a takeover proposal
    
 
   
        2.  by Whitman as described above in the sixth paragraph under
            "-- Termination"
    
 
   
        3.  by PepsiCo as described above in the seventh paragraph under
            "-- Termination"
    
 
   
provided, however, that, no termination fee will be payable under the first
paragraph above unless Whitman enters into a definitive agreement concerning, or
completes, a takeover proposal involving at least 50% of the stock or assets of
Whitman within 12 months of termination of the merger agreement. In addition, if
Whitman or PepsiCo terminate the merger agreement because the Whitman
shareholders do not adopt the merger at the special meeting, Whitman must pay
PepsiCo's documented out-of-pocket expenses incurred in connection with the
transactions contemplated by the merger agreement, up to a limit of $2 million.
This reimbursement will, however, be credited towards the $20 million
termination fee.
    
 
INDEMNIFICATION
 
   
     New Whitman and Pepsi General have agreed to indemnify PepsiCo and its
affiliates and their respective officers, directors, employees, shareholders,
agents and representatives against, and have agreed to hold them harmless from,
any loss, liability, claim, damage or expense, including reasonable legal fees
and expenses, and subject to adjustment for insurance proceeds received and
taxes paid, incurred by such party if related to:
    
 
   
     - liabilities assumed by Merger Sub related to the operations to be
       contributed by PepsiCo, except for liabilities for taxes, as described
       under "-- Tax Indemnification"
    
 
   
     - breaches of certain representations and warranties of Whitman for amounts
       over a minimum threshold
    
 
   
     - any third party claim arising from or relating to information supplied by
       Whitman or its subsidiaries to be included in this proxy
       statement/prospectus, which contains an untrue statement of a material
       fact or which omits material facts.
    
 
   
     PepsiCo has agreed to indemnify New Whitman, Pepsi General and their
respective affiliates and their respective officers, directors, employees,
shareholders, agents and representatives against, and has agreed to hold them
harmless from, any loss, liability, claim, damage or expense, including
reasonable legal fees and expenses, and subject to adjustment for insurance
proceeds received and taxes paid, incurred by such party if related to:
    
 
   
     - liabilities of PepsiCo and its subsidiaries which will not be assumed by
       Merger Sub in the contribution of operations by PepsiCo, except for
       liabilities for taxes, as described under "-- Tax Indemnification"
    
 
   
     - breaches of certain representations and warranties of PepsiCo for amounts
       over a minimum threshold
    
 
   
     - any third party claim arising from or relating to information supplied by
       PepsiCo or its subsidiaries to be included in this proxy
       statement/prospectus, which contains an untrue statement of a material
       fact or which omits material facts.
    
 
   
TAX INDEMNIFICATION
    
 
   
     New Whitman and Pepsi General have agreed, subject to certain exceptions,
to indemnify PepsiCo and its affiliates, other than New Whitman, Pepsi General
or the operations to be sold by PepsiCo, against, and have agreed to hold them
harmless from, any loss, liability, claim, damage or expense, including
reasonable legal fees and expenses, incurred by such party if related to:
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   42
 
   
     - any United States federal, state and local or foreign income or franchise
       taxes of the operations sold by Whitman for any taxable period that ends
       on or before the closing date, or the portion that ends on the closing
       date of any taxable period that begins before and ends after the closing
       date, not including any such taxes which are attributable to actions
       taken by PepsiCo or the operations sold by Whitman outside of the
       ordinary course of business after the closing
    
 
   
     - any United States federal, state and local or foreign income or franchise
       taxes attributable to Whitman, its subsidiaries or affiliates for which
       PepsiCo, its subsidiaries or affiliates may be held liable solely by
       virtue of Treasury Regulation Section 1.1502-6 or any similar provision
       under state or local law other than post-closing taxes of the operations
       sold by Whitman
    
 
   
     - taxes that are specified tax liabilities to be assumed by Merger Sub
    
 
   
     - taxes of the operations to be sold by PepsiCo to the extent that PepsiCo
       does not have an indemnity obligation described in the following
       sentence.
    
 
   
     PepsiCo has agreed to indemnify New Whitman, Pepsi General and their
respective affiliates other than PepsiCo and its subsidiaries against, and has
agreed, subject to certain exceptions, to hold them harmless from any loss,
liability, claim, damage or expense, including reasonable legal fees and
expenses, incurred by such party if related to:
    
 
   
     - any United States federal, state and local or foreign income or franchise
       taxes of the operations to be sold by PepsiCo for any taxable period that
       ends on or before the closing date, or the portion that ends on the
       closing date of any taxable period that begins before and ends after the
       closing date, not including any such taxes which are attributable to
       actions taken by the operations to be sold by PepsiCo or taken by Pepsi
       General outside of the ordinary course of business after the closing
    
 
   
     - any United States federal, state and local or foreign income or franchise
       taxes attributable to PepsiCo, its subsidiaries or affiliates, for which
       Pepsi General, New Whitman and their subsidiaries or affiliates may be
       held liable solely by virtue of Treasury Regulation Section 1.1502-6 or
       any similar provision under state or local law
    
 
   
     - taxes that are specified excluded liabilities
    
 
   
     - taxes of the operations to be sold by Whitman to the extent that New
       Whitman and Pepsi General do not have indemnity obligations as described
       above.
    
 
   
EXPENSES
    
 
   
     Whether or not the merger is completed, all fees and expenses incurred in
connection with the merger agreement and the transactions will be paid by the
party incurring the fees or expenses, except that Whitman and PepsiCo will share
equally the expenses incurred for:
    
 
   
     - filing, printing and mailing this proxy statement/prospectus and the
       registration statement of which it is a part
    
 
   
     - the filing of the premerger notification and report form under the HSR
       Act
    
 
   
     - only if the merger is completed, all taxes, including transfer taxes,
       incurred in connection with the merger or the sale or transfer of
       operations or assets contemplated by the merger agreement.
    
 
WORKING CAPITAL ADJUSTMENTS
 
   
     The merger agreement provides for working capital adjustments to ensure
that each operation contributed or sold will have an appropriate amount of
working capital.
    
 
   
     On the closing date, each of the PepsiCo Bottling Operations and each of
the operations to be sold by Whitman should have a working capital amount equal
to a projected working capital amount for that operation. If the working capital
is not equal to the projected working capital amount for any operation, the
parties to the
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   43
 
   
merger agreement will make adjustments to cause that operation to have the
projected working capital amount.
    
 
   
     Within 60 days after the closing date, the parties will provide to each
other a statement of the working capital amount and the projected working
capital amount as of the closing date for the operations which they have
received in the merger and related transactions. Each of these statements will
be accompanied by a certificate from the auditors of the party that prepared the
statement certifying that the statement has been prepared according to the
merger agreement.
    
 
   
     The merger agreement defines "working capital" generally as current assets
minus current liabilities determined in accordance with GAAP applied on a basis
consistent with the policies used in the preparation of the financial statements
for the operation for the fiscal year 1997.
    
 
   
     The merger agreement defines "projected working capital amount" for any
United States operation to be a working capital amount equal to $.40 multiplied
by the aggregate number of raw bottle and can cases sold by the operation during
the twelve-month period immediately preceding the closing date. For the foreign
subsidiaries of PepsiCo, the projected working capital amount will be an amount
calculated in a similar manner based on a different dollar multiple for each
country and other factors as specified in the merger agreement.
    
 
   
AMENDMENT; EXTENSION AND WAIVER
    
 
   
     The merger agreement may be amended by the parties in writing at any time,
except that after the merger agreement has been adopted by Whitman shareholders,
no amendment may be entered into which requires further approval by Whitman
shareholders unless such further approval is obtained.
    
 
   
     At any time prior to the closing of the merger, a party may, by written
instrument signed on behalf of such party, extend the time for performance of
the obligations of any other party to the merger agreement, waive inaccuracies
in representations and warranties of any other party contained in the merger
agreement or in any related document and, except as provided in the merger
agreement, waive compliance by any other party with any agreements or conditions
in the merger agreement.
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   44
 
                           THE SHAREHOLDER AGREEMENT
 
   
     The following description summarizes the material provisions of the
shareholder agreement which New Whitman and PepsiCo will execute and deliver
upon the closing of the merger. The following description is only a summary, and
shareholders should carefully read the form of shareholder agreement, a copy of
which is attached to this proxy statement/prospectus as Appendix D.
    
 
   
OWNERSHIP OF NEW WHITMAN COMMON STOCK
    
 
   
     The shareholder agreement generally limits PepsiCo and its affiliates to a
maximum ownership percentage of 49.0% of the voting power of New Whitman.
However, if PepsiCo and its affiliates exceed the maximum ownership percentage
due to an acquisition of New Whitman securities which is permitted by the
shareholder agreement, the maximum ownership percentage is increased to the
ownership level of PepsiCo and its affiliates.
    
 
   
     Acquisitions by PepsiCo and its affiliates permitted under the shareholder
agreement include:
    
 
   
     - any transaction that would not result in PepsiCo and its affiliates
       exceeding the maximum ownership percentage
    
 
   
     - any tender offer or exchange offer by PepsiCo or its affiliates for all
       voting securities of New Whitman not beneficially owned by PepsiCo and
       its affiliates at the minimum price set in the shareholder agreement
    
 
   
     - any merger or business combination in which all voting securities of New
       Whitman not beneficially owned by PepsiCo and its affiliates are
       exchanged or converted at the minimum price set in the shareholder
       agreement
    
 
   
     - a merger or business combination approved by New Whitman shareholders
       excluding PepsiCo and its affiliates
    
 
   
     - a transaction approved by a majority of independent directors.
    
 
   
     For purposes of the shareholder agreement, independent directors are
directors unaffiliated with PepsiCo and its affiliates and who are not an
officers, employees, consultants or advisors to New Whitman and have not been
within the past two years.
    
 
   
     The minimum price referred to above is the highest average of New Whitman
closing prices on the NYSE over any 20 consecutive day period during the 18
months preceding the announcement of the offer or business combination in
question.
    
 
   
CONDUCT BY PEPSICO
    
 
   
     While the shareholder agreement is in effect, PepsiCo and its affiliates
generally will not take any of the following actions without the prior approval
of a majority of the independent directors:
    
 
   
     - acquire, propose to acquire, disclose an intention to acquire, or offer
       or agree to acquire beneficial ownership of any voting security of New
       Whitman which would cause PepsiCo and its affiliates' ownership of New
       Whitman voting securities to exceed the maximum ownership percentage,
       other than pursuant to an acquisition permitted by the shareholder
       agreement
    
 
   
     - form, join or in any way participate in a group which would be required
       to file a statement on Schedule 13D as a "person" under Section 13(d)(3)
       of the Exchange Act with respect to any voting securities of New Whitman
       or its subsidiaries if such group's ownership of New Whitman voting
       securities would exceed the maximum ownership percentage
    
 
   
     - initiate a merger, acquisition or other business combination transaction
       relating to New Whitman, other than a combination of a party unaffiliated
       with PepsiCo with New Whitman which would not be a permitted acquisition
       under the shareholder agreement.
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   45
 
   
     In addition, if at any time PepsiCo becomes aware that the ownership of
PepsiCo and its affiliates exceeds the maximum ownership percentage, except as
specifically permitted under the shareholder agreement, PepsiCo and its
affiliates will promptly take all action necessary to reduce the amount of
voting securities of New Whitman beneficially owned by them so that they are
below the maximum ownership percentage. See "-- Transfers by PepsiCo".
    
 
TRANSFERS BY PEPSICO
 
   
     PepsiCo and its affiliates may transfer any of their voting securities of
New Whitman to any transferee without restriction except for significant
transferees who would own 20% or more of New Whitman voting securities after the
transfer. PepsiCo and its affiliates may effect a transfer to a significant
transferee with the prior written consent of a majority of the independent
directors. However, PepsiCo and its affiliates may transfer voting securities of
New Whitman to any significant transferee without restriction and without
obtaining such consent if, at the time of the transfer, PepsiCo and its
affiliates beneficially own at least 20% of the outstanding voting securities of
such significant transferee and no other person beneficially owns a greater
percentage of such significant transferee than PepsiCo and its affiliates.
However, in this situation PepsiCo and its affiliates will need to obtain the
prior written consent of a majority of the independent directors of New Whitman
to transfer any voting securities of the significant transferee if, at the time
of that transfer, such significant transferee owns greater than 20% of New
Whitman voting securities and that transfer would result in PepsiCo and its
affiliates beneficially owning less than 20% of the voting securities of such
significant transferee or any other person beneficially owning a greater
percentage of such significant transferee than PepsiCo and its affiliates. None
of the foregoing restrictions will apply to (1) a transfer by Pepsi or any of
its affiliates in a public offering where reasonable efforts are made to achieve
a wide distribution of such voting securities or (2) a transfer of voting
securities of New Whitman among PepsiCo and its affiliates, provided that any
such transferee agrees in writing prior to each such transfer to be bound by the
terms of the shareholder agreement.
    
 
SPECIAL MEETINGS REQUESTED BY PEPSICO
 
   
     While the shareholder agreement is in effect, PepsiCo and its affiliates
may request a special meeting of the shareholders of New Whitman in accordance
with the New Whitman by-laws or may nominate an alternative slate of directors
to the slate proposed by the New Whitman board at any annual meeting of
shareholders. If PepsiCo takes any such action, New Whitman will not, without
PepsiCo's consent, from the date of receipt of the request or nomination, as the
case may be, until the adjournment of the requested special meeting or the
annual meeting, as the case may be, take any of the following actions:
    
 
   
     - effect a material change in its capital structure
    
 
   
     - declare or pay a dividend, other than any regular quarterly dividend
    
 
   
     - materially increase the compensation of any executive officer
    
 
   
     - take any material action not in the ordinary course of business.
    
 
   
However, this provision will not restrict the ability of New Whitman to comply
with commitments entered into prior to the date of the request.
    
 
   
CHARTER, BY-LAWS AND RIGHTS AGREEMENT
    
 
   
     While the shareholder agreement is in effect, neither New Whitman nor
PepsiCo or its affiliates will attempt to amend, alter or repeal any provision
of the New Whitman charter or the New Whitman by-laws in any manner inconsistent
with the terms of the shareholder agreement. If the provisions of the
shareholder agreement conflict with the provisions of the New Whitman charter or
the New Whitman by-laws, New Whitman and PepsiCo will use all reasonable
efforts, consistent with their fiduciary responsibilities, to cause the
provisions of the New Whitman charter and the New Whitman by-laws to conform
with the shareholder agreement.
    
 
   
     While the shareholder agreement is in effect, New Whitman will not amend
any provision of the New Whitman rights agreement in any manner inconsistent
with the shareholder agreement or the merger
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
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agreement and which adversely affects the rights of PepsiCo and its affiliates
under the terms of the shareholder agreement. New Whitman also will not adopt
any new rights agreement which is inconsistent with the terms of the shareholder
agreement or the merger agreement and which adversely affects the rights of
PepsiCo and its affiliates under the terms of the shareholder agreement.
    
 
NEW WHITMAN BOARD COMPOSITION
 
   
     Pursuant to the shareholder agreement, upon consummation of the merger, the
New Whitman board of directors will consist of the nine current directors of
Whitman, and Robert F. Sharpe, Jr. and Karl M. von der Heyden.
    
 
   
     Upon the first retirement, resignation or other removal from the New
Whitman board of directors of one of the current directors of Whitman in office
on the date of the original merger agreement, New Whitman and PepsiCo will take
appropriate action to cause the New Whitman board of directors to consist of 10
directors.
    
 
TERM
 
   
     The shareholder agreement will take effect immediately upon the closing of
the merger and will remain in effect until it is terminated on the earliest to
occur of:
    
 
   
     - the date on which PepsiCo and its affiliates' ownership of New Whitman
       voting securities falls below 15%
    
 
   
     - subject to the provisions described in the following paragraph, the date
       on which a permitted acquisition is consummated which results in PepsiCo
       and its affiliates beneficially owning 75% or more of the voting power of
       New Whitman
    
 
   
     - two years from the first date on which the following two conditions are
       met: (a) PepsiCo and its affiliates beneficially own more than 55% but
       less than 75% of the voting power of New Whitman and (b) PepsiCo and its
       affiliates have consummated a tender offer or exchange offer for New
       Whitman securities at a price greater than the minimum price pursuant to
       which at least 10% of the voting power of New Whitman not beneficially
       owned by PepsiCo and its affiliates prior to such offer was acquired
    
 
   
     - the termination date mutually agreed upon by New Whitman and PepsiCo.
    
 
   
     For 90 days after the consummation of a permitted acquisition pursuant to
which PepsiCo and its affiliates become the beneficial owner of 75% or more of
New Whitman common stock, New Whitman will not, without PepsiCo's consent, take
any action or enter into any agreement which:
    
 
   
     - restricts the acquisition by PepsiCo and its affiliates of any voting
       securities of New Whitman
    
 
   
     - restricts in any manner the transfer of any voting securities of New
       Whitman by PepsiCo and its affiliates
    
 
   
     - restricts any right of PepsiCo and its affiliates to initiate a merger,
       acquisition or business combination relating to New Whitman
    
 
   
     - otherwise restricts in any manner the ability of PepsiCo and its
       affiliates to take any action with respect to voting securities of New
       Whitman, including amending the New Whitman rights agreement to provide
       for any such restriction
    
 
   
     - effects a material change in New Whitman's capital structure
    
 
   
     - declares or pays a dividend other than any regular quarterly dividend
    
 
   
     - materially increases the compensation of any executive officer
    
 
   
     - is a material action not in the ordinary course of business.
    
 
   
     However, this provision will not restrict the ability of New Whitman to
comply with commitments entered into prior to the date of such permitted
acquisition.
    
 
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       ANCILLARY POST-CLOSING AGREEMENTS BETWEEN PEPSICO AND NEW WHITMAN
    
 
   
     The following description summarizes the material provisions of the other
ancillary post-closing agreements between PepsiCo and Whitman, or between
PepsiCo, Whitman and New Whitman, as the case may be, relating to the
transactions.
    
 
   
PEPSICO BEVERAGE AGREEMENTS
    
 
   
     Upon the closing of the merger, New Whitman will enter into a number of
bottling agreements with PepsiCo. These bottling agreements consist of:
    
 
   
     - a master bottling agreement for beverages bearing the "PEPSI-COLA" and
       "PEPSI" trademark, including DIET PEPSI and PEPSI ONE in the United
       States
    
 
   
     - a bottling and distribution agreement for non-cola products in the United
       States
    
 
   
     - a master fountain syrup agreement and an allied brands fountain agreement
       for fountain syrup in the United States
    
 
   
     - an international master bottling agreement and an international allied
       brand bottling agreement similar to the fountain agreement for countries
       outside of the United States.
    
 
   
     The Master Bottling Agreement.  The master bottling agreement will govern
New Whitman's manufacture, packaging, sale and distribution of specified cola
beverages. The master bottling agreement will be entered into upon the closing
of the merger. The master bottling agreement gives New Whitman the exclusive
right to distribute the cola beverages for sale in specified territories in
authorized containers. PepsiCo may determine from time to time what types of
containers to authorize for use by New Whitman. New Whitman will be the sole and
exclusive purchaser of concentrates for the purpose of manufacturing, packaging
and distributing the cola beverages in the specified territories. The master
bottling agreement provides that New Whitman will purchase its entire
requirements of concentrates for the cola beverages from PepsiCo at prices, and
on terms and conditions, as determined from time to time by PepsiCo. The prices
at which New Whitman purchases concentrate under the master bottling agreement
and the level of advertising and marketing support provided by PepsiCo may vary
materially from the levels provided historically.
    
 
   
     Under the master bottling agreement, New Whitman is obligated to:
    
 
   
     - maintain plant and equipment, trained staff, and distribution and vending
       facilities that are capable of manufacturing, packaging and distributing
       the cola beverages in sufficient quantities to fully meet the demand for
       these beverages in its territories
    
 
   
     - undertake adequate quality control measures prescribed by PepsiCo and
       authorize PepsiCo to withdraw products or cola beverages from the market
       if there are quality or technical difficulties
    
 
   
     - push vigorously the sale of the cola beverages in its territories
    
 
   
     - increase and fully meet the demand for the cola beverages in its
       territories
    
 
   
     - use all approved means and spend funds on advertising and other forms of
       marketing beverages as are reasonably required to increase and maintain
       the demand for cola beverages in the specified territories
    
 
   
     - maintain the financial capacity reasonably necessary to assure its
       performance under the master bottling agreement
    
 
   
     - purchase containers from manufacturers authorized by PepsiCo
    
 
   
     - maintain adequate stocks of containers.
    
 
   
     New Whitman and PepsiCo have agreed upon a business plan for the first
three years of the term of the master bottling agreement. The master bottling
agreement requires New Whitman to meet annually with PepsiCo to discuss plans
for that year and for the following two years. At these meetings, New Whitman is
obligated to present plans that set out in reasonable detail satisfactory to
PepsiCo, its marketing plan,
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
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management plan and advertising plan for the cola beverages for the year. In
addition New Whitman must also present a financial plan showing that New Whitman
has the financial capacity to perform its duties and obligations under the
master bottling agreement. The financial plan must also include projected sales,
marketing and advertising plans and related equipment placements for the two
following years. PepsiCo has the right to approve these plans, and the approval
may not be unreasonably withheld.
    
 
   
     If New Whitman carries out its plan in all material respects, it will have
satisfied its obligations to promote vigorously the sale of the cola beverages
and to increase and fully meet the demand for the cola beverages in its
territories and to maintain the financial capacity required under the master
bottling agreement. If New Whitman fails to present a plan or carry out approved
plans in all material respects, PepsiCo may have the right to terminate the
master bottling agreement.
    
 
   
     If New Whitman does not present a plan or presents a plan that PepsiCo does
not approve or fails to carry out the plan, it would be a primary consideration
in determining whether New Whitman has satisfied its obligations to maintain its
financial capacity and to push vigorously the sale of the cola beverages and to
increase and fully meet the demand for the cola beverages in its territories.
    
 
   
     If New Whitman fails to carry out a plan in all material respects in any
segment of its territory, whether defined geographically or by type of market or
outlet, and New Whitman does not correct this failure within six months of
notice of the failure, PepsiCo may reduce the territory covered by the master
bottling agreement by eliminating the territory, market or outlet for which the
failure has occurred.
    
 
   
     PepsiCo has no obligation to participate with New Whitman in advertising
and marketing spending, but it may contribute to these expenditures and
undertake independent advertising and marketing activities, as well as
cooperative advertising and sales promotion programs that would require New
Whitman's cooperation and support. Although PepsiCo has advised New Whitman that
it intends to continue to provide cooperative advertising funds, PepsiCo is not
obligated to do so under the master bottling agreement.
    
 
   
     The master bottling agreement provides that PepsiCo may in its sole
discretion reformulate any of the cola beverages or discontinue any of the cola
beverages, subject to certain limitations, so long as all the specified cola
beverages are not discontinued. PepsiCo may also introduce new beverages under
the PEPSI-COLA or PEPSI trademarks or any modification of these trademarks. In
that event, New Whitman will be obligated to manufacture, package, distribute
and sell those new beverages with the same obligations that exist for other cola
beverages. New Whitman is prohibited from producing or handling cola products,
other than those of PepsiCo, or other products or packages that imitate,
infringe or cause confusion with the products, trade dress, containers or
trademarks of PepsiCo or from acquiring, directly or indirectly, any ownership
interest or entering into any contract or arrangement, directly or indirectly,
with any person that engages in these prohibited activities. The master bottling
agreement also imposes requirements for the use of PepsiCo's trademarks,
authorized containers, packaging and labeling.
    
 
   
     The master bottling agreement provides that New Whitman may not enter into
any contract or other arrangement or participate in the management of any other
PepsiCo bottler without the consent of PepsiCo. If New Whitman acquires control,
directly or indirectly, of any bottler of the specified cola beverages, New
Whitman must cause the acquired bottler to amend its bottling agreements for the
cola beverages to conform to the terms of the master bottling agreement.
    
 
   
     New Whitman has agreed not to acquire or attempt to acquire the right to
manufacture and sell the cola beverages outside an area specified by PepsiCo
without PepsiCo's prior written consent. Any acquisition within the area
specified by the terms of the master bottling agreement would be subject to
PepsiCo's approval, and PepsiCo has agreed not to withhold its approval if the
acquisition has been successfully negotiated and, in PepsiCo's reasonable
judgment, New Whitman has satisfactorily performed its obligations under the
master bottling agreement. The area in which New Whitman has agreed not to
pursue acquisitions currently represents approximately 79% of PepsiCo's United
States bottling system in terms of volume.
    
 
   
     New Whitman has agreed not to distribute or sell any cola beverage outside
the authorized territories. A shipment outside the authorized territory will be
deemed a transhipment and be subject to a per-case charge
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
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determined by PepsiCo in its sole discretion as well as charges related to
investigative costs and costs of any recall of the transhipped beverages.
    
 
   
     The term of the master bottling agreement is perpetual, however PepsiCo has
the right to terminate the agreement in the event that New Whitman defaults on
the master bottling agreement. Events of default include:
    
 
   
     - new Whitman becoming insolvent, bankrupt, dissolves, enters receivership
       or suffers a similar change in financial condition
    
 
   
     - any person or group acquiring beneficial ownership of 15% or more of the
       voting securities of New Whitman
    
 
   
     - New Whitman disposing of any voting securities in one of its bottling
       subsidiaries without the consent of PepsiCo
    
 
   
     - New Whitman entering into and remains in any business which is prohibited
       by the master bottling agreement for six months or more after PepsiCo
       gives notice of that fact
    
 
   
     - any person controlling New Whitman terminating any agreement for the
       manufacture and sale of cola beverages between that person and PepsiCo,
       unless PepsiCo agrees otherwise
    
 
   
     - all or substantially all of New Whitman's bottling assets being sold or
       transferred to any entity other than a wholly-owned subsidiary of New
       Whitman.
    
 
   
If the master bottling agreement is terminated, PepsiCo has the right to
terminate the remaining Pepsi beverage agreements.
    
 
   
     PepsiCo may also terminate the master bottling agreement if:
    
 
   
     - New Whitman fails to make timely payments of debts it owes PepsiCo
    
 
   
     - New Whitman's plant or equipment fails to meet PepsiCo's sanitary
       standards
    
 
   
     - the syrups in cola beverages manufactured by New Whitman fail to meet
       PepsiCo's quality control standards
    
 
   
     - the cola beverages are not manufactured in conformity with PepsiCo's
       instructions
    
 
   
     - New Whitman fails to present or carry out an approved plan of operation
       or
    
 
   
     - New Whitman materially breaches any other of its obligations under the
       master bottling agreement.
    
 
   
     Upon an event of default, PepsiCo will give New Whitman notice of the
default and an opportunity to correct the default during the next 60 days. If
the default is not corrected, PepsiCo will give New Whitman further notice and
may suspend sales and require New Whitman to cease production for 60 days. If a
default has not been corrected during the second 60-day period, PepsiCo may
terminate the master bottling agreement.
    
 
   
     New Whitman is prohibited from assigning, transferring or pledging the
master bottling agreement, or any interest in the agreement, whether
voluntarily, by operation of law, by merger or by liquidation without the prior
consent of PepsiCo.
    
 
   
     The master bottling agreement will be automatically amended if a number of
bottlers equal to those which purchase 80% or more of all of the concentrates
for cola beverages purchased by all bottlers who are parties to agreements
containing substantially the same terms as the master bottling agreement, agree
with PepsiCo to different provisions than those contained in the master bottling
agreement.
    
 
   
     Allied Brands Master Bottling Agreement.  The beverage products covered by
the allied brands master bottling agreement are beverages licensed to New
Whitman by PepsiCo, consisting of MOUNTAIN DEW, DIET MOUNTAIN DEW, SLICE, MUG
root beer and cream soda and ALL SPORT. The allied brands master bottling
agreement contains provisions that are similar to those contained in the master
bottling agreement
    
 
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<PAGE>   50
 
   
including those for pricing, transshipping, authorized containers, planning,
quality control, plant and equipment, advertising, financial capacity, defaults,
transfer restrictions and term. The allied brands master bottling agreement will
terminate if PepsiCo terminates the master bottling agreement. The provisions
contained in the allied brands master bottling agreement would prevent New
Whitman from manufacturing, selling or distributing beverage products which
imitate, infringe upon, or cause confusion with, the beverage products covered
by the allied brands master bottling agreement. In addition, PepsiCo may choose
to discontinue the manufacture, sale or distribution of a non-cola beverage and
terminate the allied brands master bottling agreement if it provides notice to
New Whitman six months in advance of this discontinuation.
    
 
   
     The Fountain Agreements.  The fountain agreements grant New Whitman the
exclusive right to manufacture, sell and distribute fountain syrup to local
customers in its territories. The fountain agreements also grant New Whitman the
right to act as the exclusive manufacturing, delivery and distribution agent for
national accounts within its territories that elect direct-to-store delivery. In
addition, New Whitman may at the discretion of PepsiCo be granted a right to act
as the manufacturer for fountain syrup to be delivered to national accounts that
choose to have delivery through independent distributors. Under the fountain
agreements, New Whitman will have the exclusive right to service fountain
equipment for all of the national account customers within its territories. The
fountain agreements also provide for PepsiCo to pay New Whitman fees for bottler
delivery, brand development, equipment service and production, as well as paying
a service incentive.
    
 
   
     The fountain agreements contain provisions that are similar to those
contained in the master bottling agreement including those for pricing,
transshipping, planning, quality control, plant and equipment, advertising,
financial capacity, defaults and transfer restrictions. The fountain agreements
are substantially different, however, with regard to term. The fountain
agreements have an initial term of five years and are automatically renewable
for additional five year periods unless PepsiCo terminates them for cause.
PepsiCo has the right to terminate the fountain agreements without cause at the
conclusion of the initial five year period or at any time during a renewal term
upon twenty four months notice. In the event PepsiCo terminates either of the
fountain agreements without cause, PepsiCo is required to pay New Whitman an
agreed upon value of all of New Whitman's rights under the fountain agreements.
    
 
   
     The fountain agreements will also terminate if PepsiCo terminates the
master bottling agreement.
    
 
   
     Other Bottling Agreements in the United States.  Whitman has bottling
agreements with other licensors of beverage products, including Cadbury
Schweppes plc for DR. PEPPER, 7UP, SCHWEPPES and CANADA DRY, the Pepsi/Lipton
Tea Partnership for LIPTON BRISK and LIPTON'S ICED TEA, the North American
Coffee Partnership for STARBUCKS FRAPPUCCINO and Proctor & Gamble Distributing
Company, which contain provisions generally similar in effect to those in the
master bottling agreement for the use of trademarks, trade names, approved
containers and labels, sales of imitations, and causes for termination. Some of
these beverage agreements have limited terms of appointment and, in most
instances, prohibit Whitman from dealing in similar beverage products.
    
 
   
     International Bottling Agreements.  The international bottling agreements
grant New Whitman the exclusive right to manufacture, sell and distribute cola
beverages, certain allied brands and fountain syrup in its international
territories. The international bottling agreements contain provisions similar to
those contained in the master bottling agreement and the allied brands master
bottling agreement including those for authorized containers, planning, quality
control, plant and equipment, advertising, financial capacity, defaults,
transfer restrictions and causes for termination.
    
 
SERVICES AGREEMENT
 
   
     PepsiCo, Whitman, Merger Sub and one or more other bottlers licensed by
PepsiCo will agree on the terms of a definitive transition services agreement.
The services agreement will provide for the provision of all various support
services for the bottling businesses being transferred between PepsiCo and
Whitman. Services will be provided at cost and without profit to the party or
parties providing such services. The party providing services pursuant to the
services agreements will be liable to any other party only for gross negligence
or wilful misconduct in providing such services. The amount recoverable from any
party providing
    
 
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services in respect of any such liability will be limited to the aggregate
amount of proceeds received by, or payable to, such party pursuant to the
services agreements.
    
 
EMPLOYEE BENEFITS AGREEMENT
 
   
     Operations Contributed by PepsiCo.  An employee benefits agreement will
govern the allocation of assets, liabilities, and responsibilities with respect
to employee compensation and benefit plans and employment related disputes
relating to the operations contributed by PepsiCo. Under the terms of the
employee benefits agreement, Merger Sub and its subsidiaries generally will
assume all liabilities relating to or arising out of the employment with PepsiCo
and its subsidiaries of individuals transferred to Merger Sub.
    
 
   
     Where the liabilities are tax-qualified pension liabilities accrued prior
to the closing of the merger and funded through a trust, such as the PepsiCo
pension plans and savings plans, the employee benefits agreement provides for a
transfer of assets equal to the lesser of the liabilities assumed or the amount
which can be transferred by law. In certain other cases, these liabilities are
incurred prior to the closing of the merger and are fully insured through group
insurance contracts or are entirely prefunded with pre-tax employee
contributions to a flexible benefit plan. In these cases, PepsiCo has agreed to
retain these liabilities, and, where applicable, to use its best efforts to
cause comparable group insurance contracts to be issued to Merger Sub.
Generally, all other such liabilities assumed by Merger Sub are unfunded and
must be paid out of the assets of Merger Sub and its subsidiaries. These
include, for example:
    
 
   
     - grandfathered post-retirement health and insurance benefits for
       transferred individuals who have attained age 50 and have at least 10
       years of service with PepsiCo prior to the closing of the merger
    
 
   
     - health and welfare claims
    
 
   
     - short-term disability claims
    
 
   
     - workers compensation claims
    
 
   
     - severance benefits
    
 
   
     - performance awards issued by PepsiCo in 1998
    
 
   
     - deferred compensation
    
 
   
     - generally all other liabilities arising out of employment with PepsiCo
       and its subsidiaries which have not been retained by PepsiCo.
    
 
   
     Merger Sub and its subsidiaries have agreed to adopt plans and programs as
may be necessary to provide to transferred individuals until December 31, 1999
the same benefits and compensation after the closing of the merger as were
provided by PepsiCo prior to the closing of the merger, except with respect to
the pension and savings plans and equity based benefits for management
employees. With respect to its savings plan, Merger Sub has agreed to:
    
 
   
     - provide a 100% match on nonunion salaried employees' elective deferrals
       up to a maximum of 6% of covered compensation
    
 
   
     - provide a 50% match on nonunion hourly employees' elective deferrals up
       to a maximum of 4% of covered compensation
    
 
   
     - maintain a PepsiCo stock fund in Merger Sub savings plan for a two-year
       period, but only for accounts transferred to the Merger Sub savings plan
       for transferred individuals.
    
 
   
With respect to the Merger Sub salary pension plan, Merger Sub has agreed to
recognize all past service of transferred individuals with PepsiCo and its
subsidiaries prior to the closing of the merger for all purposes under that
plan, including benefit accruals. In addition, Merger Sub has agreed to assume
all collective bargaining agreements contributed to it by PepsiCo with respect
to transferred individuals, some of which expire after December 31, 1999.
    
 
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     Under the employee benefits agreement, PepsiCo has agreed generally to
retain all liabilities relating to or arising out of the employment with PepsiCo
and its subsidiaries other than those liabilities assumed by Merger Sub and its
subsidiaries. PepsiCo has agreed to indemnify Merger Sub with respect to ERISA
fiduciary liabilities related to offering or maintaining the PepsiCo stock fund
in its savings plan. PepsiCo will discontinue its Sharepower program in 1999 for
employees in operations contributed to Merger Sub. Furthermore, PepsiCo has
agreed that all PepsiCo stock options and certain awards outstanding at the
closing of the merger will be treated as outstanding for so long as the
transferred individual is employed by Merger Sub and its subsidiaries and that
all such stock options will be fully exercisable on and after the closing of the
merger, subject to the remaining terms of such option grant; however, Merger Sub
will pay for the administrative costs and payroll taxes associated with
maintaining or exercising these options following the closing of the merger. To
facilitate Merger Sub's offering of comparable health and welfare benefits to
transferred individuals, PepsiCo will administer Merger Sub's plans pursuant to
a services agreement through the later of December 31, 1999, or the expiration
of a collective bargaining agreement requiring maintenance of such benefits.
PepsiCo will use its best efforts to cause all of the vendors utilized by
PepsiCo for its plans to enter comparable contracts with Merger Sub.
    
 
   
     The Merger.  Under the terms of the employee benefits agreement, upon the
merger, Merger Sub agrees to adopt and maintain all benefit plans and programs
maintained by Whitman and its subsidiaries and all liabilities relating to the
employment of individuals with Merger Sub, Whitman and its subsidiaries prior to
the closing of the merger.
    
 
   
     Operations Sold by PepsiCo.  The employee benefits agreement contains
general principles which will form the basis for finalizing an employee benefits
agreement dealing with the operations being sold to New Whitman by PepsiCo. The
finalized benefits agreement with respect to the operations being sold by
PepsiCo will be substantially similar to the employee benefits agreement with
respect to the operations contributed by PepsiCo with the following exceptions.
    
 
   
     Under the terms of the employee benefits agreement, New Whitman and its
subsidiaries generally will assume all liabilities relating to or arising out of
the employment with PepsiCo and its subsidiaries of individuals transferred to
New Whitman and its subsidiaries as a result of the sale to New Whitman.
    
 
   
     Where the liabilities are pension liabilities accrued prior to the date of
the sale to New Whitman and funded through a trust or are liabilities incurred
prior to the date of the sale to New Whitman that are insured through group
insurance contracts, PepsiCo has agreed to retain these liabilities. Generally,
all other such liabilities assumed by New Whitman are unfunded and must be paid
out of the assets of New Whitman or its subsidiaries. These include, for
example:
    
 
   
     - health and welfare claims
    
 
   
     - short-term disability claims
    
 
   
     - claims under social programs and individual contracts
    
 
   
     - severance benefits
    
 
   
     - generally all other liabilities arising out of employment with PepsiCo
       and its subsidiaries which have not been retained by PepsiCo.
    
 
   
     New Whitman has agreed to treat all individuals transferred by the sale to
New Whitman through December 31, 1999 in the same manner as individuals
transferred through the contribution, except that PepsiCo will use its best
efforts to allow individuals transferred by the sale to New Whitman to
participate in PepsiCo international benefit plans.
    
 
   
     Under the employee benefits agreement, PepsiCo has agreed generally to
retain all liabilities relating to employment with PepsiCo and its subsidiaries
other than those liabilities assumed by New Whitman or its subsidiaries.
Furthermore, PepsiCo has agreed that all stock options outstanding at the date
of the sale to New Whitman will be treated as outstanding for so long as the
individual transferred by the sale to New Whitman is employed by New Whitman and
that all such stock options will be fully exercisable on or after
    
 
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the date of the sale to New Whitman, subject to the remaining terms of such
option grant; however, New Whitman will pay for the administrative costs and
payroll taxes associated with maintaining or exercising these options following
the date of the sale to New Whitman.
    
 
   
EMPLOYEE BENEFITS AGREEMENT FOR OPERATIONS SOLD BY WHITMAN
    
 
   
     An employee benefits agreement governs the allocation of assets,
liabilities, and responsibilities with respect to certain employee compensation
and benefit plans and employment related disputes relating to the operations
sold by Whitman. Under the terms of the employee benefits agreement, PepsiCo and
its subsidiaries generally will assume all liabilities relating to or arising
out of the employment with Whitman and its subsidiaries of individuals
transferred to PepsiCo as a result of the sale.
    
 
   
     Where the liabilities are tax-qualified pension liabilities accrued prior
to the date of the sale to PepsiCo and funded through a trust, the employee
benefits agreement provides for a transfer of assets equal to the lesser of the
liabilities assumed or the amount which can be transferred by law. In certain
other cases, these liabilities are incurred prior to the date of the sale to
PepsiCo and are insured through group insurance contracts or prefunded with
pre-tax employee contributions to a flexible benefit plan. In these cases,
Whitman has agreed to retain these liabilities. Generally, all other such
liabilities assumed by PepsiCo are unfunded and must be paid out of the assets
of PepsiCo or its subsidiaries. These include, for example:
    
 
   
     - health and welfare claims incurred
    
 
   
     - short-term disability claims
    
 
   
     - workers compensation claims
    
 
   
     - severance benefits
    
 
   
     - claims under social programs or individual contracts
    
 
   
     - generally all other liabilities arising out of employment with Whitman
       and its subsidiaries which have not been retained by Whitman.
    
 
   
     PepsiCo has agreed to include all individuals transferred from Whitman in
the compensation and benefit programs offered by PepsiCo or its subsidiaries in
which similarly situated PepsiCo employees are eligible to participate. With
respect to the PepsiCo hourly pension plan, PepsiCo has agreed to recognize all
past service with Whitman and its subsidiaries of individuals transferred from
Whitman for all purposes under that plan, including benefit accruals.
    
 
   
     Under the employee benefits agreement, Whitman has agreed generally to
retain all liabilities relating to employment with Whitman and its subsidiaries
other than those liabilities assumed by PepsiCo or its subsidiaries.
Furthermore, Whitman has agreed that all Whitman stock options outstanding at
the date of the sale to PepsiCo will be treated as outstanding for so long as
the individual transferred from Whitman is employed by PepsiCo and that all such
stock options will be fully exercisable on or after the date of the sale to
PepsiCo, subject to the remaining terms of such option grant; however, PepsiCo
will pay for the administrative costs and payroll taxes associated with
maintaining or exercising these options following the date of the sale to
PepsiCo.
    
 
REGISTRATION RIGHTS AGREEMENT
 
   
     PepsiCo and New Whitman will enter into a registration rights agreement on
the closing date of the merger. This registration rights agreement will give
PepsiCo the right, on four occasions, to demand that New Whitman register under
the Securities Act all or any portion of PepsiCo's shares of New Whitman common
stock. However, any PepsiCo demand to register its shares must cover at least 3%
of the New Whitman common stock then outstanding. Further, if New Whitman
proposes to register any New Whitman common stock under the Securities Act,
PepsiCo will have the limited right to have its shares of New Whitman common
stock included in such registration. PepsiCo has agreed not to sell, transfer or
otherwise dispose of its
    
 
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shares of New Whitman common stock except in compliance with the registration
requirements of the Securities Act and in accordance with the registration
rights agreement and the shareholder agreement.
    
 
   
     New Whitman may delay registering PepsiCo's shares pursuant to a PepsiCo
demand if filing the registration would:
    
 
   
     - unreasonably interfere with a material transaction involving New Whitman
    
 
   
     - materially adversely affect any financing, offering or sale of securities
       by New Whitman or
    
 
   
     - require disclosure of material, non-public information.
    
 
   
     New Whitman can only delay a registration for a reasonable time not to
exceed 90 days in the case of the first or second reason, or 30 days in the case
of the third reason. New Whitman can only delay a registration for the first or
second reason twice in any 12-month period.
    
 
RIGHTS AGREEMENT
 
   
     New Whitman will, as of the closing date of the merger, adopt a rights
agreement which is designed to protect New Whitman shareholders from coercive or
unfair takeover tactics. To implement the rights agreement, the New Whitman
board of directors will declare a dividend distribution of one right for each
share of New Whitman common stock outstanding, though these rights will
initially trade with the shares of New Whitman common stock and will not be
separable from the shares of New Whitman common stock. If there is a public
announcement that a person or group has become an acquiring person -- the
beneficial owner of 15% or more of all outstanding shares of New Whitman common
stock -- or ten business days after the commencement or announcement of a tender
or exchange offer which would result in a person or group becoming an acquiring
person, whichever is earlier, New Whitman will issue separate certificates which
will represent the rights to all New Whitman shareholders. After the
distribution of the rights certificates, each right may be exercised to purchase
from New Whitman one one-hundredth of a share of Series A Junior Participating
Preferred Stock for a fixed price.
    
 
   
     The rights agreement specifically excludes certain persons from becoming an
acquiring person and triggering the distribution of the rights:
    
 
   
     - PepsiCo to the extent it only owns shares of New Whitman common stock
       held or acquired by PepsiCo in the merger and the transactions or as
       permitted by the shareholder agreement
    
 
   
     - any transferee who acquires beneficial ownership of New Whitman common
       stock from PepsiCo only pursuant to provisions of the shareholder
       agreement.
    
 
See "The Shareholder Agreement -- Transfers by PepsiCo."
 
   
     In the event that a person or group becomes an acquiring person, then each
right not owned by the acquiring person will entitle its holder to purchase a
limited number of shares of New Whitman common stock at a 50% discount to the
then-current market price of Whitman common stock. If, after a person becomes an
acquiring person, New Whitman is involved in a merger or other business
combination transaction or sells more than 50% of its assets or earning power,
each right will entitle the holder to purchase, a limited number of shares of
common stock of the acquiring company at a 50% discount to the then-current
market price of such stock. The rights will have no voting rights and will
expire ten years from the date of the rights agreement. The New Whitman board of
directors may, at any time after any person becomes an acquiring person, and
before such person has become the beneficial owner of 50% or more of the New
Whitman Common Stock then outstanding, exchange each right for one share of New
Whitman common stock.
    
 
   
     At any time before a person or group becomes an acquiring person, the New
Whitman board of directors may at any time redeem all the rights for $0.01 per
right. The rights agreement may have the effect of deterring, delaying or
preventing a takeover of New Whitman without the consent of the New Whitman
board of directors.
    
 
                                       46
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   55
 
   
             MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER
    
 
   
     The following is a discussion of the material United States federal income
tax consequences of the merger to holders of Whitman common stock who are
citizens or residents of the United States. It does not discuss all the tax
consequences that may be relevant to particular Whitman shareholders in light of
their personal circumstances or to Whitman shareholders subject to special
treatment under the Internal Revenue Code, such as insurance companies,
financial institutions, dealers in securities, tax exempt organizations or non-
United States persons, or to Whitman shareholders who acquired their shares of
Whitman common stock pursuant to the exercise of employee stock options or
warrants, or otherwise as compensation. The summary also does not address the
state, local or foreign tax consequences of the merger or the tax consequences
to holders of outstanding Whitman warrants or stock options.
    
 
   
     The merger is intended to qualify as a reorganization within the meaning of
Section 368(a) of the Internal Revenue Code. The obligation of Whitman to
consummate the transactions is conditioned upon the receipt by Whitman from its
special counsel, Wachtell, Lipton, Rosen & Katz, of a tax opinion, dated as of
the closing date of the merger, in form and substance reasonably satisfactory to
Whitman, substantially to the effect that:
    
 
   
     - the merger will be treated for United States federal income tax purposes
       as a reorganization within the meaning of Section 368(a) of the Code
    
 
   
     - neither Whitman nor its shareholders will recognize gain or loss for
       United States federal income tax purposes as a result of the merger.
    
 
   
     In rendering the tax opinion, Wachtell, Lipton, Rosen & Katz will rely upon
representation letters delivered to them, in form and substance reasonably
satisfactory to them, by Whitman, PepsiCo, and their respective subsidiaries.
The tax opinion will be subject to and based upon certain assumptions,
including:
    
 
   
     - the accuracy of certain representations, including representations
       customary for this type of transaction contained in certificates of
       Whitman, PepsiCo and their respective subsidiaries
    
 
   
     - that the representations contained in such certificates would be true if
       given on and as of the closing date
    
 
   
     - that the merger is consummated in accordance with the terms of the merger
       agreement
    
 
   
     - such other qualifications stated in the tax opinion.
    
 
   
If any such representations are, or later become, inaccurate, the consequences
of the merger may be different from those described above. The tax opinion will
not be binding on the Internal Revenue Service or a court. Consequently, in
considering whether the merger qualifies for United States federal income tax
purposes as a "reorganization" within the meaning of Section 368(a) of the
Internal Revenue Code, the IRS or a court could reach a conclusion contrary to
that reached in the tax opinion.
    
 
   
     Whitman is permitted under the merger agreement to waive, but does not
intend to waive, the receipt of the tax opinion as a condition to its obligation
to consummate the merger. Whitman will not waive the condition without first
recirculating revised proxy materials if the tax opinion is not received and the
United States federal income tax consequences to the Whitman shareholders would
materially differ from those described in this proxy statement/prospectus.
    
 
   
     Based upon and subject to the foregoing, in the opinion of Wachtell,
Lipton, Rosen & Katz, for United States federal income tax purposes, the merger
will be treated as a reorganization within the meaning of Section 368(a) of the
Internal Revenue Code and neither Whitman nor its shareholders will recognize
gain or loss for United States federal income tax purposes as a result of the
merger.
    
 
   
     THIS DISCUSSION IS BASED ON CURRENTLY EXISTING PROVISIONS OF THE INTERNAL
REVENUE CODE, EXISTING AND PROPOSED TREASURY REGULATIONS THEREUNDER AND CURRENT
ADMINISTRATIVE RULINGS AND COURT DECISIONS. ALL OF THE FOREGOING ARE SUBJECT TO
CHANGE WITH RETROACTIVE EFFECT, AND ANY SUCH CHANGE COULD AFFECT THE CONTINUING
VALIDITY OF THIS DISCUSSION AND THE TAX OPINION. NO INFORMATION IS PROVIDED IN
THIS PROXY STATEMENT/
    
 
                                       47
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   56
 
   
PROSPECTUS WITH RESPECT TO THE TAX CONSEQUENCES, IF ANY, OF THE MERGER UNDER
APPLICABLE STATE, LOCAL OR FOREIGN LAWS, OR UNDER ANY UNITED STATES TAX LAWS
OTHER THAN THOSE PERTAINING TO THE INCOME TAX. WHITMAN SHAREHOLDERS ARE URGED TO
CONSULT THEIR OWN TAX ADVISORS AS TO THE PARTICULAR TAX CONSEQUENCES TO THEM OF
THE MERGER, INCLUDING TAX RETURN REPORTING REQUIREMENTS, THE APPLICABILITY AND
EFFECT OF STATE, LOCAL, FOREIGN AND OTHER APPLICABLE TAX LAWS AND THE POSSIBLE
EFFECT OF ANY PROPOSED CHANGES IN THE TAX LAWS.
    
 
                                       48
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   57
 
                    DESCRIPTION OF NEW WHITMAN CAPITAL STOCK
 
   
     The following description summarizes the terms of the stock of New Whitman.
The following description is only a summary, and shareholders should carefully
read the forms of New Whitman charter and New Whitman by-laws, copies of which
are attached as Appendices B and C, respectively.
    
 
AUTHORIZED CAPITAL STOCK
 
   
     New Whitman will be able to issue 362.5 million shares, of which 350
million are shares of New Whitman common stock and 12.5 million are shares of
preferred stock, par value $0.01 per share. As of             , 1999, 500 shares
of Merger Sub common stock were issued and outstanding, all of which were held
by PepsiCo, and no shares of preferred stock were issued and outstanding.
    
 
COMMON STOCK
 
   
     Holders of shares of New Whitman common stock will be entitled to receive
dividends as from time to time may be declared on the New Whitman common stock
by the New Whitman board of directors. This right is subject to any rights or
preferences of holders of New Whitman preferred stock.
    
 
   
     Holders of New Whitman common stock will possess exclusive voting power for
the election of directors of New Whitman and for all other purposes with each
holder of record being entitled to one vote per share. However, this exclusive
voting right may be modified, and the New Whitman board of directors may
authorize and issue preferred stock which may carry voting rights. The New
Whitman board of directors also has the power to fix the record date for
determining the shareholders entitled to vote. The New Whitman charter does not
provide for cumulative voting for the election of directors, which means that
holders of more than one half of the outstanding shares of voting securities of
New Whitman will be able to elect all of the directors of New Whitman then
standing for election and holders of the remaining shares will not be able to
elect any directors.
    
 
   
     Shares of New Whitman common stock issued to Whitman shareholders or to
PepsiCo pursuant to the transactions will be fully paid and nonassessable.
    
 
   
     In the event of any liquidation, dissolution or winding up of New Whitman,
the holders of New Whitman common stock will be entitled to share ratably in all
assets of New Whitman available for distribution to its shareholders based on
the number of shares they own. This right is subject to any rights or
preferences of holders of New Whitman preferred stock.
    
 
   
     The New Whitman board of directors may make rules and regulations
concerning the transfer of shares of New Whitman common stock under the New
Whitman by-laws. Except for those restrictions to which PepsiCo will be subject
under the shareholder agreement, there are currently no restrictions upon the
alienability of New Whitman common stock. See "The Shareholder
Agreement -- Transfers by PepsiCo."
    
 
   
     Provisions of the shareholder agreement, the New Whitman charter, the New
Whitman by-laws and Delaware law may affect holders of New Whitman common stock
who own a substantial amount of the shares of New Whitman common stock. See "The
Shareholder Agreement" and "Comparative Rights of Holders of Whitman and New
Whitman Capital Stock." In addition, certain provisions of the New Whitman
charter and the New Whitman by-laws may have the effect of delaying, deferring
or preventing a change in control of New Whitman with respect to an
extraordinary corporate transaction, such as a merger, reorganization, tender
offer, sale or transfer of substantially all of the assets of New Whitman. See
"Comparative Rights of Holders of Whitman and New Whitman Capital Stock."
    
 
     Holders of New Whitman common stock will have no conversion, sinking fund
or redemption rights.
 
PREFERRED STOCK
 
   
     Shares of New Whitman preferred stock may be issued from time to time in
one or more series. The New Whitman board of directors is authorized to fix the
rights of preferred stock by a resolution or resolutions adopted by two-thirds
of the directors in accordance with the New Whitman by-laws. The board may fix
    
 
                                       49
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   58
 
   
voting rights, if any, designations, powers, preferences and the relative,
participation, optional or other rights, if any, and any qualifications,
limitations or restrictions, of any unissued series of preferred stock. The
board may also fix the number of shares constituting a series of preferred
stock, and increase or decrease the number of shares of any series, but not
below the number of shares of any series then outstanding.
    
 
   
     See also "Ancillary Post-Closing Agreements between PepsiCo and New
Whitman -- Rights Agreement."
    
 
PREEMPTIVE RIGHTS
 
     No holder of shares of New Whitman common stock or New Whitman preferred
stock will have any preemptive rights.
 
TRANSFER AGENT AND REGISTRAR
 
     The principal transfer agent and registrar for the New Whitman common stock
will be First Chicago Trust Company of New York, transfer agent and registrar
for Whitman common stock.
 
                                       50
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   59
 
                    COMPARATIVE RIGHTS OF HOLDERS OF WHITMAN
                         AND NEW WHITMAN CAPITAL STOCK
 
   
     Your rights as a holder of Whitman capital stock are currently governed by
Delaware law and by the Whitman charter and the by-laws of Whitman. Following
the merger, you will become a New Whitman shareholder and your rights as a New
Whitman shareholder will be governed by Delaware law and by the New Whitman
charter and the New Whitman by-laws. The following is a summary of the material
differences between the rights of Whitman shareholders under the Whitman charter
and the Whitman by-laws, on the one hand, and the rights of the New Whitman
shareholders under the New Whitman charter and the New Whitman by-laws on the
other. The following is only a summary, and for more detailed information
shareholders should refer to the Whitman charter and the Whitman by-laws, copies
of which are on file with the Commission, the New Whitman charter and the New
Whitman by-laws, the forms of which are attached as Appendices B and C,
respectively, and provisions of Delaware law.
    
 
   
<TABLE>
<CAPTION>
                                      WHITMAN                           NEW WHITMAN
                                      -------                           -----------
<S>                       <C>                                 <C>
Par Value:                No par value                        $0.01 per share
Authorized Capital        262.5 million shares, of which      362.5 million shares, of which
Stock:                    250 million are shares of           350 million are shares of New
                          Whitman common stock, 2.5           Whitman common stock and 12.5
                          million are shares designated       million are shares of preferred
                          first preferred stock and 10        stock.
                          million are shares designated
                          second preferred stock. As of
                                         , 1999,
                          shares of Whitman common stock
                          were issued and outstanding, and
                          no shares of first preferred
                          stock or second preferred stock
                          were issued and outstanding.
Shareholder Action by     Allowed.                            Not allowed.
Written Consent:
Special Meetings:         Can be called by the Chairman       Can be called by the Chairman
                          and CEO or the board of             and CEO, the board of directors,
                          directors.                          or the holder(s) of more than
                                                              20% of the issued and
                                                              outstanding shares of New
                                                              Whitman. If a special meeting is
                                                              called by a shareholder(s), the
                                                              meeting will take place within
                                                              70 days of the request for the
                                                              meeting.
Board Voting              A majority of the directors         The approval of two-thirds of
Requirements:             present at any meeting of           the entire board of directors is
                          directors at which a quorum is      required for some actions,
                          present can pass any resolution.    including increasing the size of
                                                              the board, designating an
                                                              executive committee, issuing
                                                              preferred stock and amending the
                                                              by-laws.
</TABLE>
    
 
                                       51
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   60
 
   
<TABLE>
<CAPTION>
                                      WHITMAN                           NEW WHITMAN
                                      -------                           -----------
<S>                       <C>                                 <C>
Business Opportunities              No provision              PepsiCo can engage in the same
Generally:                                                    or similar lines of business as
                                                              New Whitman. If PepsiCo acquires
                                                              knowledge of a corporate
                                                              opportunity for both PepsiCo and
                                                              New Whitman, the New Whitman
                                                              charter provides that PepsiCo is
                                                              not required to communicate the
                                                              opportunity to New Whitman and
                                                              will not be liable for breach of
                                                              fiduciary duty as a shareholder
                                                              of New Whitman if PepsiCo
                                                              pursues the opportunity for
                                                              itself, directs the opportunity
                                                              to another, or does not
                                                              communicate the opportunity to
                                                              New Whitman.
Business Opportunities              No provision              The New Whitman charter
Offered to Directors                                          establishes guidelines for a
and Officers                                                  director or officer of New
Affiliated with                                               Whitman who is also a director,
PepsiCo:                                                      officer, or employee of PepsiCo:
                                                              a business opportunity offered
                                                              to an officer of New Whitman
                                                              belongs to New Whitman, and a
                                                              business opportunity offered to
                                                              a director of New Whitman in his
                                                              or her capacity as a director
                                                              belongs to New Whitman,
                                                              otherwise the opportunity
                                                              belongs to PepsiCo.
Amendment of Business               No provision              Approval of two-thirds of the
Opportunity                                                   board of directors is required
Provisions:                                                   to amend.
Affiliated Transaction              No provision              An affiliated transactions
Committee:                                                    committee of the board of
                                                              directors will review
                                                              transactions with PepsiCo or its
                                                              affiliates which occur other
                                                              than in the ordinary course of
                                                              business and have an aggregate
                                                              value greater than $10 million.
Rights Agreement:             None. The Whitman rights        New Whitman will adopt a rights
                            agreement expired in January      agreement, but this rights
                                       1998.                  agreement will specifically
                                                              exempt PepsiCo and its
                                                              transferees so long as they
                                                              comply with the shareholder
                                                              agreement. See "Ancillary
                                                              Post-Closing Agreements between
                                                              PepsiCo and New
                                                              Whitman -- Rights Agreement."
</TABLE>
    
 
                                       52
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   61
 
                                 MARKET PRICES
 
   
     The shares of Whitman common stock are listed and traded on the NYSE. The
following sets forth the high and low sale prices per share of Whitman common
stock as reported on NYSE Composite Transactions Tape for the fiscal periods
indicated and the dividends paid per share for those fiscal periods:
    
 
<TABLE>
<CAPTION>
                                                                               DIVIDENDS
                                                                                  PER
                                                          HIGH        LOW        SHARE
                                                          ----        ---      ---------
<S>                                                      <C>        <C>        <C>
FISCAL YEAR 1997
  First Quarter........................................  $24.625    $21.625    $0.105
  Second Quarter.......................................  $26.750    $22.625    $0.115
  Third Quarter........................................  $27.250    $24.125    $0.115
  Fourth Quarter.......................................  $28.125    $24.250    $0.115
FISCAL YEAR 1998
  First Quarter........................................  $26.625    $15.563    $0.05
  Second Quarter.......................................  $23.750    $19.000    $0.05
  Third Quarter........................................  $23.375    $14.875    $0.05
  Fourth Quarter.......................................  $25.438    $15.375    $0.05
FISCAL YEAR 1999
  First Quarter (through                )..............
</TABLE>
 
   
     On January 22, 1999, the last full trading day prior to the public
announcement of the execution of the original merger agreement, the reported
closing price per share of Whitman common stock on the NYSE was $22.0625. On
               , the reported closing price per share of Whitman common stock on
the NYSE was $          . Shareholders are urged to obtain current market
quotations for shares of Whitman common stock.
    
 
                                       53
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   62
 
                          PEPSICO BOTTLING OPERATIONS
 
   
     The PepsiCo Bottling Operations, which consist of the operations to be
contributed by PepsiCo to Merger Sub and the operations to be sold by PepsiCo to
Pepsi General, manufacture, package, sell and distribute carbonated and
non-carbonated Pepsi-Cola beverages and certain other brand beverages in the
United States and Central Europe. The operations contributed by PepsiCo to
Merger Sub consist of bottling businesses currently conducted by subsidiaries of
PepsiCo in the markets of Dayton, Springfield, Cleveland, Youngstown and Elyria,
Ohio, St. Louis, Missouri, Indianapolis and southern Indiana. The operations
sold by PepsiCo to Pepsi General consist of subsidiaries of PepsiCo that operate
in the Czech Republic, Slovakia, Hungary and Poland and PepsiCo's interest in a
joint venture in Poland with Whitman.
    
 
   
     The brands the PepsiCo Bottling Operations sell include PEPSI-COLA, DIET
PEPSI, MOUNTAIN DEW, LIPTON BRISK, LIPTON'S ICED TEA, 7UP outside the United
States, PEPSI MAX, PEPSI ONE, SLICE, MUG, AQUAFINA, STARBUCKS FRAPPUCCINO and
MIRINDA, which the PepsiCo Bottling Operations bottle under licenses from
PepsiCo or PepsiCo joint ventures. In some of the PepsiCo Bottling Operations
territories, they manufacture, package, sell and distribute soft drink products
under brands licensed by companies other than PepsiCo, including DR. PEPPER and
HAWAIIAN PUNCH in the United States and Schweppes Tonic, Orange, Lemon and
Ginger Ale products in Central Europe.
    
 
   
     The owners of beverage brands either manufacture and sell products
themselves or appoint bottlers to sell, distribute and, in some cases,
manufacture these products under license. Brand owners, such as PepsiCo,
generally own both the beverage trademarks and the secret formulas for the
concentrates, which they also manufacture and sell to their licensed bottlers.
Brand owners also develop new products and packaging for use by their bottlers.
Brand owners develop national marketing, promotion and advertising programs to
support their brands and brand image, and lead and coordinate selling efforts
with respect to national fountain, supermarket and mass merchandising accounts.
They also provide local marketing support to their bottlers.
    
 
   
     Bottlers, such as the PepsiCo Bottling Operations are generally responsible
for manufacturing, packaging, selling and distributing their products under the
brand names they license from brand owners in their exclusive territories. For
carbonated soft drink products, the bottler combines soft drink concentrate with
sweeteners and carbonated water and packages this mixture in bottles or cans.
Bottlers may also have licenses to manufacture syrup for sale to fountain
accounts. Under these licenses, bottlers combine soft drink concentrate with
sweeteners to manufacture syrup for delivery to fountain customers. For
non-carbonated beverages, the bottler either manufactures and packages the
beverages or purchases the beverages in finished form and sells them through its
distribution system.
    
 
   
     The primary distribution channels for the retail sale of carbonated soft
drink products are supermarkets, mass merchandisers, vending machines,
convenience and gas stores, fountain channels, such as restaurants or
cafeterias, and other channels, for example, small groceries, drug stores and
educational institutions. The largest channel in the United States is
supermarkets, but the fastest-growing channels have been mass merchandisers,
fountain channels and convenience stores and gas stations.
    
 
     Depending upon the size of the bottler and the particular market, a bottler
delivers products through these channels using either a direct-to-store delivery
system or a warehouse system. In its exclusive territories, each bottler is
responsible for selling products and providing timely service to its existing
customers and identifying and obtaining new customers. Bottlers are also
responsible for local advertising and marketing, as well as the execution in
their territories of national and regional selling programs instituted by brand
owners. The bottling business is capital intensive. Manufacturing operations
require specialized high-speed equipment, and distribution requires extensive
placement of cold drink, vending and fountain equipment as well as investment in
trucks and warehouse facilities.
 
                                       54
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   63
 
PRODUCTS AND PACKAGING
 
   
     The PepsiCo Bottling Operations' portfolio of beverage products includes
some of the best recognized trademarks in the world. The PepsiCo Bottling
Operations' three largest brands in terms of volume are PEPSI-COLA, DIET PEPSI
and MOUNTAIN DEW. While the majority of the PepsiCo Bottling Operations' volume
is derived from brands licensed from PepsiCo and PepsiCo joint ventures, the
PepsiCo Bottling Operations also sell and distribute brands licensed from
others. The PepsiCo Bottling Operations' principal beverage brands are listed
below:
    
 
   
<TABLE>
<CAPTION>
                             OPERATIONS CONTRIBUTED BY PEPSICO TO MERGER SUB
- ----------------------------------------------------------------------------------------------------------
                                    BRANDS LICENSED FROM PEPSICO JOINT
  BRANDS LICENSED FROM PEPSICO                   VENTURES                   BRANDS LICENSED FROM OTHERS
- --------------------------------    ----------------------------------    --------------------------------
<S>                                 <C>                                   <C>
PEPSI-COLA                          LIPTON BRISK                          DR. PEPPER
DIET PEPSI                          LIPTON'S ICED TEA                     HAWAIIAN PUNCH
MOUNTAIN DEW                        STARBUCKS FRAPPUCCINO                 OCEAN SPRAY
DIET MOUNTAIN DEW                                                         CITRUS HILL
CAFFEINE FREE PEPSI
CAFFEINE FREE DIET PEPSI
PEPSI ONE
WILD CHERRY PEPSI
SLICE
MUG
AQUAFINA
ALL SPORT
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                               OPERATIONS SOLD BY PEPSICO TO PEPSI GENERAL
- ----------------------------------------------------------------------------------------------------------
                                    BRANDS LICENSED FROM PEPSICO JOINT
  BRANDS LICENSED FROM PEPSICO                   VENTURES                   BRANDS LICENSED FROM OTHERS
- --------------------------------    ----------------------------------    --------------------------------
<S>                                 <C>                                   <C>
PEPSI-COLA                          LIPTON ICED TEAS                      SCHWEPPES TONIC*
PEPSI MAX                                                                 SCHWEPPES SODA*
PEPSI LIGHT                                                               SCHWEPPES LEMON SODA*
MIRINDA                                                                   SCHWEPPES BITTER LEMON*
7 UP                                                                      SCHWEPPES ORANGE*
7 UP LIGHT                                                                SCHWEPPES SCHIZAN*
MOUNTAIN DEW                                                              DR. PEPPER*
                                                                          CANADA DRY GINGER ALE*
                                                                          WESSER FRUIT JUICES
                                                                          HARMATVIZ
                                                                          AQUA MINERAL
                                                                          AQUA DIAMANT
</TABLE>
    
 
- ---------------
* Licensed from Cadbury Schweppes
 
   
     A number of the brands listed above are licensed by the PepsiCo Bottling
Operations from Cadbury Schweppes, including Dr. Pepper in the United States and
Schweppes Tonic, Canada Dry Ginger Ale, and Schweppes Orange in Poland, Hungary,
the Czech Republic and Slovakia. The Schweppes brands represent approximately
15% of the PepsiCo Bottling Operations' total sales in these Central European
countries. The term of the license from Cadbury Schweppes for these Central
European countries expires at the end of 2002. On December 11, 1998, The
Coca-Cola Company and Cadbury Schweppes announced that The Coca-Cola Company had
agreed to buy the Cadbury Schweppes soft drink brands throughout the world
except in the United States, France and South Africa.
    
 
   
     The PepsiCo Bottling Operations' beverages are available in different
package types, including two-liter, one-liter and 20 ounce bottles, and
multi-packs of 6, 12, and 24 cans. Syrup is also sold in larger packages for
fountain use.
    
 
TERRITORIES
 
   
     The PepsiCo Bottling Operations have the exclusive right to manufacture,
sell and distribute Pepsi-Cola beverages in all or a portion of 4 states, the
Czech Republic, Slovakia, Poland and Hungary.
    
 
                                       55
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   64
 
SALES, MARKETING AND DISTRIBUTION
 
   
     The PepsiCo Bottling Operations' business is seasonal and subject to
weather conditions, which have a significant impact on sales. The PepsiCo
Bottling Operations' sales and marketing approach varies by region and channel
to respond to the unique local competitive environment. In the United States,
the channels with larger stores can accommodate a number of beverage suppliers
and, therefore, marketing efforts tend to focus on increasing the amount of
shelf space and the number of displays in any given outlet. In locations where
the PepsiCo Bottling Operations' products are purchased for immediate
consumption, marketing efforts are aimed not only at securing the account but
also on providing equipment that facilitates the sale of cold product, such as
vending machines, visi-coolers and fountain equipment.
    
 
   
     An important aspect of the PepsiCo Bottling Operations' sales and marketing
has been working closely with PepsiCo to ensure that the mix of new products and
packages it is developing meets the needs of customers in the PepsiCo Bottling
Operations' particular markets. Product introductions such as PEPSI ONE, a one
calorie cola launched in the fourth quarter of 1998, and AQUAFINA, PepsiCo's
water brand, which achieved national distribution in 1998, further strengthen
the PepsiCo Bottling Operations' portfolio of products. Package mix is an
important consideration in the development of the PepsiCo Bottling Operations'
marketing plans. Although some packages are more expensive to produce, in
certain channels those packages may have a higher and more stable selling price.
For example, a packaged product that is sold cold for immediate consumption
generally has better margins than product sold to take home.
    
 
   
     In the United States, the PepsiCo Bottling Operations distribute directly
to a majority of customers in the PepsiCo Bottling Operations' licensed
territories through a direct-to-store distribution system. The PepsiCo Bottling
Operations' sales force is key to its selling efforts because its members
interact continually with the PepsiCo Bottling Operations' customers to promote
and sell its products. To ensure they have selling incentive, a large part of
the PepsiCo Bottling Operations' route salesmen's compensation is made up of
commissions based on revenues. Although route salesmen are responsible for
selling to their customers, in some markets and channels the PepsiCo Bottling
Operations use a pre-sell system, where the PepsiCo Bottling Operations call
accounts in advance to determine how much product to deliver and whether the
PepsiCo Bottling Operations provide any additional displays.
    
 
   
     In the United States, this direct-to-store system is used for all packaged
goods and some fountain accounts. The PepsiCo Bottling Operations deliver
fountain syrup to local customers in large containers rather than in packaged
form. The PepsiCo Bottling Operations have the exclusive right to sell and
deliver fountain syrup to local customers in the PepsiCo Bottling Operations'
territories. The PepsiCo Bottling Operations have a number of managers who are
responsible for calling on prospective fountain accounts, developing
relationships, selling accounts and interacting with accounts on an ongoing
basis. The PepsiCo Bottling Operations also serve as PepsiCo's exclusive
delivery agent in the PepsiCo Bottling Operations' territories for PepsiCo's
national fountain account customers that request direct-to-store delivery. The
PepsiCo Bottling Operations are also the exclusive equipment service agent for
all of PepsiCo's national account customers in the PepsiCo Bottling Operations'
territories.
    
 
   
     In international markets, the PepsiCo Bottling Operations use both
direct-to-store distribution systems and third party distributors. In the early
stages of market development, it is more common to use third party distributors.
As the market grows and reaches critical mass, there is generally a move toward
direct-to-store distribution systems.
    
 
     In the less developed international markets, small retail outlets play a
larger role and represent a large percentage of the market. However, with the
emergence of larger, more sophisticated retailers in Central Europe, the
percentage of total soft drink sales which are sold to supermarkets and other
larger accounts is increasing.
 
RAW MATERIALS AND MANUFACTURING
 
   
     Expenditures for concentrate and packaging constitute the PepsiCo Bottling
Operations' largest individual raw material costs. The PepsiCo Bottling
Operations buy various soft drink concentrates from PepsiCo
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   65
 
   
and other soft drink companies, and mixes them in the PepsiCo Bottling
Operations' plants with other ingredients, including carbon dioxide and
sweeteners. Artificial sweeteners are included in the concentrates the PepsiCo
Bottling Operations purchase for diet soft drinks. The product is then bottled
in a variety of containers ranging from 12 ounce cans to two-liter plastic
bottles to various glass packages, depending on market requirements.
    
 
   
     In addition to concentrates, the PepsiCo Bottling Operations purchase
sweeteners, glass and plastic bottles, cans, closures, syrup containers, other
packaging materials and carbon dioxide. The PepsiCo Bottling Operations
generally purchase its raw materials, other than concentrates, from multiple
suppliers.
    
 
COMPETITION
 
   
     The carbonated soft drink business is highly competitive. The PepsiCo
Bottling Operations' principal competitors are bottlers who produce, package,
sell and distribute Coca-Cola carbonated soft drink products. In addition to
Coca-Cola bottlers, the PepsiCo Bottling Operations competes with bottlers and
distributors of nationally advertised and marketed carbonated soft drink
products, bottlers and distributors of regionally advertised and marketed
carbonated soft drink products, as well as bottlers of private label carbonated
soft drink products sold in chain stores. The PepsiCo Bottling Operations
estimate that in 1997 the carbonated soft drink products of PepsiCo represented
31% of total carbonated soft drink sales in the United States. The PepsiCo
Bottling Operations estimate that in each United States territory in which the
PepsiCo Bottling Operations operate, between 65% and 85% of soft drink sales
from supermarkets, drug stores and mass merchandisers are accounted for by the
PepsiCo Bottling Operations and Coca-Cola bottlers. The industry competes
primarily on the basis of advertising to create brand awareness, price and price
promotions, retail space management, customer service, consumer points of
access, new products, packaging innovations and distribution methods. The
PepsiCo Bottling Operations believe that brand recognition is a primary factor
affecting the PepsiCo Bottling Operations competitive position.
    
 
EMPLOYEES
 
   
     As of December 1998, the PepsiCo Bottling Operations employed approximately
5,850 workers, of whom approximately 2,550 were employed in the United States
and approximately 1,750 of whom were union members. PepsiCo Bottling Operations
consider relations with its employees to be good and has not experienced
significant interruptions of operations due to labor disagreements. The PepsiCo
Bottling Operations have 10 contracts with its union employees worldwide, which
expire at various times over the next five years.
    
 
PROPERTIES
 
   
     The PepsiCo Bottling Operations operate 3 soft drink production facilities
in the United States and 22 distribution and other facilities in the United
States, 8 of which are leased. The PepsiCo Bottling Operations operate 12
production facilities in Central Europe, of which 7 are leased and 32
distribution and other facilities in Central Europe, of which 29 are leased.
    
 
LEGAL PROCEEDINGS
 
   
     From time to time the PepsiCo Bottling Operations are a party to various
litigation matters incidental to the conduct of its business. There is no
pending or threatened legal proceeding to which the PepsiCo Bottling Operations
are a party that, in the opinion of management, is likely to have a material
adverse effect on the PepsiCo Bottling Operations' future financial results.
    
 
GOVERNMENTAL REGULATION
 
   
     The PepsiCo Bottling Operations' operations and properties are subject to
regulation by various federal, state and local governmental entities and
agencies as well as foreign government entities. As a producer of food products,
the PepsiCo Bottling Operations are subject to production, packaging, quality,
labeling and distribution standards in each of the countries where the PepsiCo
Bottling Operations have operations,
    
 
                                       57
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   66
 
   
including, in the United States, those of the federal Food, Drug and Cosmetic
Act. The operations of the PepsiCo Bottling Operations' production and
distribution facilities are subject to various federal, state and local
environmental laws and workplace regulations both in the United States and
abroad. These laws and regulations include, in the United States, the
Occupational Safety and Health Act, the Unfair Labor Standards Act, the Clean
Air Act, the Clean Water Act and laws relating to the maintenance of fuel
storage tanks. The PepsiCo Bottling Operations believe that its current legal
and environmental compliance programs adequately address these concerns and that
the PepsiCo Bottling Operations are in substantial compliance with applicable
laws and regulations. The PepsiCo Bottling Operations do not anticipate making
any material expenditures in connection with environmental remediation and
compliance. However, compliance with, or any violation of, current and future
laws or regulations could require material expenditures or otherwise have a
material adverse effect on the PepsiCo Bottling Operations' business, financial
condition and results of operations.
    
 
                                       58
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   67
 
                          PEPSICO BOTTLING OPERATIONS
 
                    SELECTED COMBINED FINANCIAL INFORMATION
 
   
     The following selected combined financial information of the PepsiCo
Bottling Operations should be read in conjunction with, and is qualified in its
entirety by reference to, the combined financial statements and the related
notes included in this proxy statement/prospectus.
    
 
   
     Fiscal year 1994 consisted of 53 weeks. Normally, fiscal years consist of
fifty-two weeks; however, because the fiscal year ends on the last Saturday in
December, a week is added every 5 to 6 years. The fifty-third week increased net
sales by $7.2 million and did not have a significant impact to net operating
loss.
    
 
   
     EBITDA is computed as operating income plus the sum of depreciation and
amortization expense. We have included information concerning EBITDA as we
believe that it is useful to an investor in evaluating the PepsiCo Bottling
Operations. The PepsiCo Bottling Operations have included information concerning
EBITDA because this measure is widely used in the bottling industry to evaluate
a company's operating performance and because it is used by certain investors as
a measure of the PepsiCo Bottling Operation's ability to service potential debt.
EBITDA is not required under GAAP and should not be considered an alternative to
net income or any other measure of performance required by GAAP and should be
read in conjunction with the combined statements of cash flows contained in the
combined financial statements included elsewhere in this registration statement.
EBITDA should also not be used as a measure of liquidity or cash flows under
GAAP. In addition, the PepsiCo Bottling Operations' EBITDA may not be comparable
to similar measures reported by other companies.
    
 
   
                          PEPSICO BOTTLING OPERATIONS
    
 
                        SELECTED COMBINED FINANCIAL DATA
 
   
<TABLE>
<CAPTION>
                                                      AS OF AND FOR THE FISCAL YEAR ENDED
                                                  --------------------------------------------
                                                   1998     1997     1996      1995     1994
                                                  ------   ------   -------   ------   -------
                                                      (IN MILLIONS, EXCEPT PER CASE DATA)
<S>                                               <C>      <C>      <C>       <C>      <C>
STATEMENTS OF OPERATIONS
Net sales.......................................  $722.1   $703.7   $ 726.5   $733.8   $ 627.5
Operating loss..................................  $ (1.9)  $(22.1)  $ (37.9)  $ (2.8)  $  (4.9)
Net loss........................................  $(49.3)  $(81.2)  $ (86.3)  $(57.0)  $ (47.7)
BALANCE SHEETS
Total assets....................................  $801.2   $857.1   $ 917.8   $931.2   $ 885.2
Long-term debt..................................  $   --   $   --   $    --   $  7.1   $   7.2
Net investment by PepsiCo.......................  $713.8   $746.8   $ 739.6   $703.2   $ 671.1
OTHER
EBITDA..........................................  $ 62.1   $ 31.4   $  30.7   $ 59.7   $  43.5
Net cash (used by) provided by operations.......  $  9.7   $ (0.9)  $  11.6   $(24.3)  $ (23.4)
Net cash used by investing activities...........  $(51.6)  $(53.3)  $(102.4)  $(85.5)  $(128.9)
Net cash provided by financing activities.......  $ 24.4   $ 67.6   $  96.0   $106.8   $ 156.5
</TABLE>
    
 
                                       59
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   68
 
       MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS, CASH FLOWS AND
       LIQUIDITY AND CAPITAL RESOURCES OF THE PEPSICO BOTTLING OPERATIONS
 
CAUTIONARY STATEMENT
 
     In this report, the management of the PepsiCo Bottling Operations discusses
expectations regarding its future performance, Year 2000 risks, and the impact
of current global economic issues. The management of the PepsiCo Bottling
Operations based these "forward-looking statements" on currently available
competitive, financial and economic data and its operating plans. They are also
inherently uncertain, and investors must recognize that events could turn out to
be significantly different from expectations.
 
GENERAL
 
   
     The PepsiCo Bottling Operations include the operating results of bottling
operations predominantly located in the midwestern part of the United States and
the bottling operations in the Czech Republic, Slovakia, Hungary and Poland,
which is referred to in this discussion as "Central Europe."
    
 
   
     The standard volume measure is raw cases. The term raw cases refers to the
actual physical number of cases regardless of the volume contained in these
cases.
    
 
     In the discussions below, the year-over-year dollar change in raw cases is
referred to as volume. Price changes over the prior year and the impact of
product, package and country sales mix changes are referred to as effective net
pricing.
 
RESULTS OF OPERATIONS
 
   
     The following discussion is for fiscal years ended December 26, 1998,
December 27, 1997 and December 28, 1996.
    
 
NET SALES
 
   
<TABLE>
<CAPTION>
                                                                       % B/(W) CHANGE
                                                                       ---------------
                                          1998      1997      1996     1998      1997
                                         ------    ------    ------    ----      -----
                                              ($ IN MILLIONS)
<S>                                      <C>       <C>       <C>       <C>       <C>
United States..........................  $541.9    $517.4    $507.0     4.7        2.1
Central Europe.........................   180.2     186.3     219.5    (3.3)     (15.1)
                                         ------    ------    ------
                                         $722.1    $703.7    $726.5     2.6       (3.1)
                                         ======    ======    ======
</TABLE>
    
 
   
     Worldwide net sales increased $18.4 million in 1998. The increase in the
United States of $24.5 million was driven by volume growth and higher effective
net pricing. The higher effective net pricing was due to higher pricing in 1998
versus 1997, when competitive pricing existed, and a favorable sales mix shift
to higher-priced single-serve products. The decrease in net sales in Central
Europe of $6.1 million was primarily due to the effect of weaker currencies in
Hungary and Poland, which reduced sales by approximately 9 percentage points.
This impact was partially offset by higher volume and effective net pricing
primarily in Hungary and Poland.
    
 
   
     Worldwide net sales decreased $22.8 million in 1997. The increase in the
United States of $10.4 million was due to volume growth partially offset by
lower pricing actions taken through the third quarter of 1997 as necessitated by
intense competition. The United States operations increased pricing during the
fourth quarter of 1997. Central Europe's decrease of $33.2 million was primarily
the result of the effect of weaker currencies in Hungary and in the Czech
Republic, which lowered Central Europe's sales by approximately 12 percentage
points. To a lesser extent, the decrease also includes a decline in volume.
    
 
   
VOLUME
    
 
   
     Worldwide raw cases increased 3.8% in 1998, with the United States
contributing 3.8% and Central Europe contributing 3.9%. The United States raw
case growth was led by high-single-digit volume growth of
    
 
                                       60
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   69
 
   
the MOUNTAIN DEW brand, the introduction of PEPSI ONE and strong double-digit
growth by AQUAFINA bottled water. The overall advance was reduced by a slight
decline in brands PEPSI and MUG. The Central Europe raw case increase was
primarily driven by single-digit growth in Poland and Hungary.
    
 
   
     Worldwide raw cases increased 1.1% in 1997. The United States raw cases
grew 4.6%, while Central Europe raw cases declined 4.3%. The raw case growth was
led by solid double-digit volume growth of the MOUNTAIN DEW brand and
single-digit volume growth in brand PEPSI. Central Europe's raw case decrease
was primarily driven by a double-digit decline in the Czech Republic due to
declining purchasing power and effects of strong competition.
    
 
OPERATING INCOME (LOSS)
 
   
<TABLE>
<CAPTION>
                                                                        % B/(W) CHANGE
                                                                        --------------
                                           1998      1997      1996     1998      1997
                                          ------    ------    ------    ----      ----
                                               ($ IN MILLIONS)
<S>                                       <C>       <C>       <C>       <C>       <C>
United States...........................  $ 49.0    $ 42.3    $ 36.9    15.8      14.6
Central Europe..........................   (31.2)    (44.6)    (56.0)   30.0      20.4
Allocated overhead......................   (19.7)    (19.8)    (18.8)    0.5      (5.3)
                                          ------    ------    ------
                                          $ (1.9)   $(22.1)   $(37.9)   91.4      41.7
                                          ======    ======    ======
</TABLE>
    
 
   
     Operating income (loss) includes net sales less cost of sales and selling,
delivery and administrative expenses, which is referred to as SD&A. SD&A
comprises selling and delivery expenses, which is referred to as S&D,
advertising and marketing, which is referred to as A&M, general and
administrative expenses, which is referred to as G&A, other income and expense,
and equity income or loss from investments in unconsolidated affiliates. Also
included is allocated overhead, which reflects the PepsiCo Bottling Operations'
share of Pepsi-Cola's and PepsiCo's administrative costs. The allocations were
based on a specific identification of these administrative costs to the PepsiCo
Bottling Operations and, to the extent that such identification was not
practicable, based upon the percentage of the PepsiCo Bottling Operations' sales
volume to PepsiCo's related sales volume. The management of the PepsiCo Bottling
Operations believes that such allocation methodology is reasonable. The expenses
allocated to the PepsiCo Bottling Operations are not necessarily indicative of
the expenses that the PepsiCo Bottling Operations would have incurred had it
been a separate, independent entity.
    
 
   
     In 1998, the operating income in the United States increased $6.7 million
reflecting higher volume growth and effective net pricing. These increases were
partially offset by higher cost of sales. SD&A expenses increased at a
significantly slower rate than sales and raw cases. Central Europe's operating
loss declined $13.4 million. The improved level of losses was due to lower G&A
and cost of sales coupled with both higher volume and effective net pricing
partially offset by higher A&M and the effect of weaker currencies. The lower
G&A is primarily due to various cost savings initiatives in Hungary and Poland.
Also contributing to the decline in losses was the absence of a 1997 write-off
of excess glass bottles and plastic returnable bottles in the Czech Republic and
Slovakia.
    
 
   
     In 1997, the United States operating income increased $5.4 million
reflecting volume growth and lower cost of sales due to lower packaging costs.
The increase was partially offset by a reduction in pricing. In 1997 operating
losses declined in Central Europe by $11.4 million as a result of lower SD&A
expenses and reduced cost of sales partially offset by a decline in volume. The
lower SD&A expenses were due to equity income of $4.9 million from the PepsiCo
Bottling Operations' Poland joint venture in 1997 compared to a loss of $9.4
million in 1996 and lower G&A expenses reflecting savings from a 1996
restructuring. These benefits were partially offset by higher S&D in Hungary and
Poland and increased A&M spending in Poland. The change in the Poland joint
venture results was due to a turnaround in the operations and the absence of a
1996 charge to write-down excess glass bottles and plastic returnable bottles.
    
 
                                       61
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   70
 
INTEREST EXPENSE
 
   
<TABLE>
<CAPTION>
                                                                        % B/(W) CHANGE
                                                                        --------------
                                           1998      1997      1996     1998      1997
                                          ------    ------    ------    ----      ----
                                               ($ IN MILLIONS)
<S>                                       <C>       <C>       <C>       <C>       <C>
PepsiCo allocation......................  $(46.1)   $(46.6)   $(48.1)    1.1       3.1
External debt...........................    (4.8)     (5.1)     (7.7)    5.9      33.8
                                          ------    ------    ------
Interest expense........................  $(50.9)   $(51.7)   $(55.8)    1.5       7.3
                                          ======    ======    ======
</TABLE>
    
 
   
     The PepsiCo Bottling Operations have been financed through cash flows from
operations and from advances from PepsiCo. The allocation of PepsiCo's interest
expense was based on PepsiCo's weighted average interest rate applied to the
average balance of advances from PepsiCo. The PepsiCo Bottling Operations'
external debt was used to largely fund international operations and expansion of
infrastructure. The PepsiCo Bottling Operations are expected to have a capital
structure different from the capital structure in the financial statements, and
accordingly, interest expense is not indicative of the interest expense that the
PepsiCo Bottling Operations would have incurred as a separate, independent
entity or will incur in future periods as part of the new combined group.
    
 
   
     Interest expense decreased $.8 million in 1998 and $4.1 million in 1997 due
to lower debt levels.
    
 
FOREIGN EXCHANGE LOSSES
 
   
     The decrease in foreign exchange losses of $13.6 million was primarily
driven by the higher foreign exchange losses in 1997 as compared to 1998 in the
Czech Republic.
    
 
   
     The increase in foreign exchange losses in 1997 of $12.5 million resulted
from higher foreign exchange losses in the Czech Republic due to a United States
dollar denominated loan from PepsiCo.
    
 
   
INCOME TAX BENEFIT
    
 
   
<TABLE>
<CAPTION>
                                                              1998    1997    1996
                                                              ----    ----    ----
                                                                ($ IN MILLIONS)
<S>                                                           <C>     <C>     <C>
Income tax benefit..........................................  $4.3    $7.0    $9.3
</TABLE>
    
 
   
     For 1998, 1997 and 1996, the PepsiCo Bottling Operations' income tax
benefit was low in comparison to the loss before income taxes. This occurred
because the PepsiCo Bottling Operations cannot recognize full tax benefits on
the current losses generated by the Central Europe operations since management
believes that it is more likely than not that such deferred tax assets will not
be realized.
    
 
CASH FLOWS
 
   
     The PepsiCo Bottling Operations are operated and managed as part of a
division of PepsiCo and are expected to have a capital structure different from
the capital structure in the combined financial statements. Therefore the cash
flow discussion below may not be indicative of cash flows of a separate,
independent entity nor will it be indicative of cash flows in future periods.
    
 
   
  1998 versus 1997
    
 
   
     Cash and cash equivalents decreased $17.1 million compared to an increase
of $11.6 million in 1997. The change of $28.7 million was primarily due to a
reduction in cash provided by financing activities of $43.2 million. This
reduction was primarily driven by a decrease in the net investment by PepsiCo in
1998.
    
 
   
     In 1997, PepsiCo had advanced the PepsiCo Bottling Operations funds to
repay short-term borrowings and long-term debt.
    
 
  1997 versus 1996
 
   
     Cash and cash equivalents in 1997 increased $11.6 million over the prior
year. The increase was due to a decrease in capital expenditures of $51.1
million which was partially offset by reductions in cash inflows in the
    
 
                                       62
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   71
 
   
net investment by advances from PepsiCo of $22.4 million and changes in
operating working capital of $8.4 million as well as an increase in net debt
payments of $6.0 million including the decrease in short-term borrowings.
    
 
     The lower capital expenditures in 1997 reflected the discontinuation of
significant investments to build the infrastructure in Central Europe made in
1996 and 1995 which were not continued in 1997.
 
   
MARKET RISK
    
 
   
     The principal market risks, such as the risk of loss arising from adverse
changes in market rates and prices, to which the PepsiCo Bottling Operations are
exposed are:
    
 
   
     - commodity prices affecting the cost of the PepsiCo Bottling Operations'
       products
    
 
   
     - interest rates on debt
    
 
   
     - foreign exchange rates generating translation and transaction gains and
       losses.
    
 
   
  Commodities Price Risk
    
 
     The PepsiCo Bottling Operations are subject to market risk with respect to
commodities because the PepsiCo Bottling Operations' ability to recover
increased costs through higher pricing may be limited by the competitive
environment in which the PepsiCo Bottling Operations operate.
 
   
  Interest Rate Risk
    
 
   
     The PepsiCo Bottling Operations have operated as part of a larger group.
Under the new combined entity, the PepsiCo Bottling Operations are expected to
have a capital structure different from the capital structure in the combined
financial statements and accordingly, the market risks to which the PepsiCo
Bottling Operations are exposed may not be indicative of those that the PepsiCo
Bottling Operations would have been exposed to as a separate, independent entity
or will be exposed to in future periods as part of the new combined group.
    
 
   
  Foreign Currency Exchange Rate Risk
    
 
   
     Operating in international markets involves exposure to movements in
currency exchange rates. Currency exchange rate movements on the PepsiCo
Bottling Operations affect economic growth, inflation, interest rates,
governmental actions and other factors. These changes, if material, can cause
the PepsiCo Bottling Operations to adjust their financing and operating
strategies. This discussion of changes in currency rates does not incorporate
these other important economic factors.
    
 
   
     Central Europe operations constitute all of the PepsiCo Bottling
Operations' combined operating loss. As currency exchange rates change,
translation of the income statements of the PepsiCo Bottling Operations'
international businesses into United States dollars affects year-over-year
comparability of operating results. The PepsiCo Bottling Operations have not
hedged such translation risks because cash flows from international operations
have generally been reinvested locally, nor have the PepsiCo Bottling Operations
entered into hedges to minimize the volatility of reported earnings.
    
 
   
     Changes in currency exchange rates that have an impact on translating the
PepsiCo Bottling Operations' international operating loss include changes to the
Czech Republic and Slovakian Koruna, Hungarian Forint, and Polish Zloty. The
PepsiCo Bottling Operations estimate that a 10% change in foreign exchange rates
would impact the operating loss by approximately $3.8 million. This represents
approximately 10% of the Central Europe operating loss after foreign exchange
losses. The PepsiCo Bottling Operations believe that this quantitative measure
has inherent limitations because, as discussed in the first paragraph of this
section, it does not take into account any governmental actions or changes in
either customer purchasing patterns or the PepsiCo Bottling Operations'
financing and operating strategies. The sensitivity analyses disregard the
possibility that rates can move in opposite directions and that gains from one
category may or may not be offset by losses from another category and vice
versa.
    
 
                                       63
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   72
 
   
     Foreign exchange gains and losses reflect (1) transaction gains and losses
and, (2) when a country is considered highly inflationary, translation gains and
losses arising from the remeasurement into United States dollars of the net
monetary assets of the businesses in that country. Transaction gains and losses
arise from foreign exchange differences on monetary assets and liabilities
denominated in currencies other than the business' functional currency. Net
foreign exchange losses were $.8 million, $14.4 million and $1.9 million in
1998, 1997 and 1996 respectively.
    
 
YEAR 2000
 
   
     Many computerized systems and microprocessors that are embedded in a
variety of products used by us have the potential for operational problems if
they lack the ability to handle the transition to the Year 2000. We have
established teams to identify and correct Year 2000 issues. We have engaged IBM
to help set testing strategy and complete some of the offsite remediation.
Information technology systems with non-compliant code are expected to be
modified or replaced with systems that are Year 2000 compliant. Similar actions
are being taken with respect to systems embedded in manufacturing and other
facilities. The teams are also charged with investigating the Year 2000
readiness of suppliers, customers and other third parties and with developing
contingency plans where necessary.
    
 
   
     Key information technology systems have been inventoried and assessed for
compliance, and detailed plans are in place for required system modifications or
replacements. Remediation and testing activities are well underway with
approximately 77% of the systems already compliant. This percentage is expected
to increase to approximately 90% and to 98% by the end of the first and second
quarters of 1999, respectively. Inventories and assessments of systems embedded
in manufacturing and other facilities have been completed and remediation began
in the fourth quarter of 1998 with a mid-year 1999 target completion date.
Independent consultants are monitoring progress against remediation programs and
performing testing at certain key locations. In addition, the progress of the
programs is also monitored by senior management and the board of directors.
    
 
   
     The PepsiCo Bottling Operations' most significant exposure arises from
their dependence on high volume transaction processing systems, particularly for
production scheduling, inventory cost accounting, purchasing, customer billing
and collection, and payroll. Management of the PepsiCo Bottling Operations
anticipates that any corrective actions to these applications will be completed
by the end of the second quarter of 1999.
    
 
   
     The management of the PepsiCo Bottling Operations have contacted the key
suppliers that are critical to the production processes. The management of the
PepsiCo Bottling Operations is in the process of visiting suppliers identified
as presenting the greatest impact if not compliant. These suppliers have been
selected either because of the dependence on them or because of concerns
regarding their remediation plans. The management of the PepsiCo Bottling
Operations has not identified any key suppliers who will not be Year 2000
compliant. Contingency plans will be developed for the non-compliance of key
suppliers during 1999. The management of the PepsiCo Bottling Operations has
also contacted significant customers and PepsiCo joint venture partners who
manufacture certain LIPTON and STARBUCKS products that we sell and have begun to
survey their Year 2000 remediation programs. Risk assessments and contingency
plans, where necessary, will be finalized in the second quarter of 1999.
    
 
   
     Costs directly related to Year 2000 issues are estimated to be $6.9 million
from 1998 to 2000, of which $3.9 million or 57% has been spent. Approximately
40% of the total estimated spending represents costs to modify existing systems,
which includes the inventory, assessment, remediation, testing and rollout
phases. The remaining 60% represents spending for the development of, and
testing rollout of new systems to replace or rewrite older, non-compliant
applications. This estimate assumes that the PepsiCo Bottling Operations will
not incur significant Year 2000 related costs on behalf of its suppliers,
customers, or other third parties. These costs will not necessarily increase
their normal level of spending on information technology due to the deferral of
other projects to enable them to focus on Year 2000 remediations.
    
 
     Contingency plans for Year 2000 related interruptions are being developed
and will include, but not be limited to, the development of emergency backup and
recovery procedures, remediation of existing systems parallel with installation
of new systems, replacement of electronic applications with manual processes,
 
                                       64
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   73
 
identification of alternate suppliers and an increase in raw material and
finished goods inventory levels. All plans are expected to be completed by the
end of the second quarter in 1999.
 
   
     In light of the foregoing, we do not currently anticipate that we will
experience a significant disruption to our business as a result of the Year 2000
issue. Our most likely potential risk is a temporary inability of suppliers to
provide supplies of raw materials or of customers to pay on a timely basis. We
typically experience below average sales volume in January due to the
seasonality of our products. In addition, we are not dependent on any single
supplier location or any PepsiCo Bottling Operations' location for a critical
commodity or product. Consequently, we believe that in a worst case scenario any
supply disruption can be minimized by drawing down inventories or increasing
production at unaffected plants with some increase in distribution costs. We are
testing electronic billing and payment systems during 1999 as part of our
overall Year 2000 strategy and will work with customers that experience
disruptions that might impact payment to us.
    
 
   
     The PepsiCo Bottling Operations' Year 2000 efforts are ongoing and its
overall plan, as well as the consideration of contingency plans, will continue
to evolve as new information becomes available. While the management of the
PepsiCo Bottling Operations anticipates no major interruption of its business
activities, that will depend in part, on the ability of third parties to be Year
2000 compliant. Although the PepsiCo Bottling Operations have implemented the
actions described above to address third party issues, the PepsiCo Bottling
Operations have no direct ability to ensure compliance action by those parties.
Accordingly, while the PepsiCo Bottling Operations believe their actions in this
regard should have the effect of lessening Year 2000 risks, it is unable to
eliminate such risks or to estimate the ultimate effect of Year 2000 risks on
the PepsiCo Bottling Operations' operating results.
    
 
                                       65
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   74
 
   
                                  NEW WHITMAN
    
 
   
               UNAUDITED PRO FORMA COMBINED FINANCIAL INFORMATION
    
 
   
     The unaudited pro forma financial information should be read in conjunction
with the MD&A and consolidated financial statements and accompanying notes of
Whitman contained in Whitman's 1998 Form 10-K.
    
 
   
     The pro forma combined balance sheet gives effect to the following items
assuming they occurred as of Whitman's fiscal year end:
    
 
   
     - The sale by Pepsi General of bottling operations and respective assets
       and liabilities of the franchise territories located in Marion, Virginia,
       Princeton, West Virginia, and the St. Petersburg area of Russia to
       PepsiCo in exchange for $117.8 million.
    
 
   
     - The acquisition by New Whitman of the bottling operations and the
       respective assets and liabilities of the franchise territories located in
       Cleveland, Ohio, Dayton, Ohio, Indianapolis, Indiana, St. Louis,
       Missouri, southern Indiana, Hungary, the Czech Republic, Slovakia and the
       balance of Poland, referred to as the PepsiCo Bottling Operations, from
       PepsiCo for 54 million shares of New Whitman common stock, $176 million
       in cash, $241.8 million of debt and the transfer of PepsiCo's 20%
       minority interest in Pepsi General.
    
 
   
     - The repurchase of up to 16 million shares, or $400 million of common
       stock, whichever is less, of Whitman/New Whitman common stock.
    
 
   
     The pro forma combined statement of operations gives effect to the
following transactions assuming they occurred at the beginning of Whitman's 1998
fiscal year:
    
 
   
     - The sale by Pepsi General of its bottling operations and the respective
       assets and liabilities of the franchise territories located in Marion,
       Virginia, Princeton, West Virginia, and the St. Petersburg area of Russia
       to PepsiCo and removal of their respective 1998 operating results.
    
 
   
     - The acquisition by New Whitman of the PepsiCo Bottling Operations from
       PepsiCo and the inclusion of their respective 1998 operating results,
       including amortization of goodwill associated with the purchase.
    
 
   
     - The recognition of interest and debt issuance costs associated with debt
       incurred in the acquisition of the PepsiCo Bottling Operations from
       PepsiCo and debt incurred related to the repurchase of 16 million shares
       of Whitman/New Whitman common stock.
    
 
   
     - The elimination of interest expense allocated to the PepsiCo Bottling
       Operations by PepsiCo on debt that will not be assumed by New Whitman.
    
 
   
     - The elimination of corporate charges paid to PepsiCo by Pepsi General,
       which by agreement will not continue.
    
 
   
     - The elimination of PepsiCo's 20% minority interest in Pepsi General.
    
 
   
     The acquisition of the PepsiCo Bottling Operations territories is accounted
for under the purchase method. Pro forma earnings per share is based upon an
assumed 139.1 million shares outstanding after completing all transactions.
    
 
                                       66
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   75
 
   
                                  NEW WHITMAN
    
 
   
                        PRO FORMA COMBINED BALANCE SHEET
    
   
                          (UNAUDITED AND IN MILLIONS)
    
 
   
<TABLE>
<CAPTION>
                                                                 FISCAL YEAR END 1998
                                         --------------------------------------------------------------------
                                                                       PEPSICO
                                                          PEPSI       BOTTLING
                                                         GENERAL     OPERATIONS
                                           WHITMAN      FRANCHISE     FRANCHISE                        NEW
                                         CORPORATION   TERRITORIES   TERRITORIES    PRO FORMA        WHITMAN
                                         AS REPORTED     SOLD(A)      ACQUIRED     ADJUSTMENTS      PRO FORMA
                                         -----------   -----------   -----------   -----------      ---------
<S>                                      <C>           <C>           <C>           <C>              <C>
ASSETS:
Current assets:
  Cash and equivalents.................   $  147.6       $  (1.5)      $  6.1       $   (6.1)(B)    $  146.1
  Receivables, net.....................      170.7          (8.8)        74.4             --           236.3
  Inventories..........................       80.0          (6.8)        29.3             --           102.5
  Other current assets.................       30.8          (0.9)         5.2             --            35.1
                                          --------       -------       ------       --------        --------
          Total current assets.........      429.1         (18.0)       115.0           (6.1)          520.0
                                          --------       -------       ------       --------        --------
Investments............................      160.0            --         37.2             --           197.2
Property, net..........................      499.3         (46.4)       274.0             --           726.9
Intangibles, net.......................      447.0         (49.4)       370.0         (370.0)(B)
                                                                                     1,028.7(B)      1,426.3
Other assets...........................       33.9          (1.4)         5.0             --            37.5
                                          --------       -------       ------       --------        --------
          Total assets.................   $1,569.3       $(115.2)      $801.2       $  652.6        $2,907.9
                                          ========       =======       ======       ========        ========
 
LIABILITIES AND EQUITY:
Current liabilities:
  Short-term debt......................   $     --       $    --       $ 22.8       $  (22.8)(B)    $     --
  Other current liabilities............      233.2          (6.0)        92.9           18.7(B)        338.8
                                          --------       -------       ------       --------        --------
          Total current liabilities....      233.2          (6.0)       115.7           (4.1)          338.8
                                          --------       -------       ------       --------        --------
Long-term debt.........................      603.6        (115.5)          --          417.8(B)
                                                                                       297.7(C)      1,203.6
Deferred income taxes..................       99.1          (2.7)         9.5             --           105.9
Other liabilities......................       73.3          (0.8)        14.6             --            87.1
Minority interest......................      233.7            --           --         (233.7)(B)          --
Shareholders' equity...................      326.4           9.8        661.4         (661.4)(B)
                                                                                     1,134.0(B)
                                                                                      (297.7)(C)     1,172.5
                                          --------       -------       ------       --------        --------
          Total liabilities and
            equity.....................   $1,569.3       $(115.2)      $801.2       $  652.6        $2,907.9
                                          ========       =======       ======       ========        ========
</TABLE>
    
 
   
           See accompanying notes to pro forma financial information.
    
 
                                       67
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   76
 
   
                                  NEW WHITMAN
    
 
   
                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
    
   
               (UNAUDITED AND IN MILLIONS, EXCEPT PER SHARE DATA)
    
 
   
<TABLE>
<CAPTION>
                                                                 FISCAL YEAR 1998
                                       ---------------------------------------------------------------------
                                                                       PEPSICO
                                                                      BOTTLING
                                                     PEPSI GENERAL   OPERATIONS
                                         WHITMAN       FRANCHISE      FRANCHISE                       NEW
                                       CORPORATION    TERRITORIES    TERRITORIES    PRO FORMA       WHITMAN
                                       AS REPORTED       SOLD         ACQUIRED     ADJUSTMENTS     PRO FORMA
                                       -----------   -------------   -----------   -----------     ---------
<S>                                    <C>           <C>             <C>           <C>             <C>
Sales................................   $1,635.0        $(77.5)        $722.1        $   --        $2,279.6
Cost of goods sold...................    1,024.5         (52.6)         440.2            --         1,412.1
                                        --------        ------         ------        ------        --------
  Gross profit.......................      610.5         (24.9)         281.9            --           867.5
Selling, general and administrative
  expenses...........................      391.1         (21.7)         249.9            --(D)        619.3
Allocated division and PepsiCo
  corporate costs....................         --            --           19.7            --(D)         19.7
Amortization expense.................       15.6          (1.6)          14.2         (14.2)(E)
                                                                                       25.7(E)         39.7
                                        --------        ------         ------        ------        --------
  Operating income (loss)............      203.8          (1.6)          (1.9)        (11.5)          188.8
Interest expense, net................      (36.1)          1.8           (4.8)        (33.4)(F)       (72.5)
Interest expense allocated by
  PepsiCo............................         --            --          (46.1)         46.1(G)           --
Other expense, net...................      (15.5)          2.3           (0.8)          9.2(H)         (4.8)
                                        --------        ------         ------        ------        --------
  Income (loss) before income
     taxes...........................      152.2           2.5          (53.6)         10.4           111.5
Income taxes.........................       69.7           1.1           (4.3)          8.8(I)         75.3
                                        --------        ------         ------        ------        --------
  Income (loss) from continuing
     operations before minority
     interest........................       82.5           1.4          (49.3)          1.6            36.2
Minority interest....................       20.0           0.3             --         (20.3)(J)          --
                                        --------        ------         ------        ------        --------
Income (loss) from continuing
  operations.........................   $   62.5        $  1.1         $(49.3)       $ 21.9        $   36.2
                                        ========        ======         ======        ======        ========
WEIGHTED AVERAGE COMMON SHARES:
Basic................................      101.1                                       38.0(K)        139.1
Incremental effect of stock
  options............................        1.8                                         --             1.8
                                        --------                                     ------        --------
Diluted..............................      102.9                                       38.0           140.9
                                        ========                                     ======        ========
INCOME FROM CONTINUING OPERATIONS PER
  SHARE:
Basic................................   $   0.62                                                   $   0.26
Diluted..............................   $   0.61                                                   $   0.26
</TABLE>
    
 
   
           See accompanying notes to pro forma financial information.
    
 
                                       68
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   77
 
   
                                  NEW WHITMAN
    
 
   
               NOTES TO PRO FORMA COMBINED FINANCIAL INFORMATION
    
 
   
(A) To record the sale of Pepsi General franchise territories to PepsiCo by
    removing the net assets and liabilities of the franchise territories sold
    and adjusting for the following:
    
 
   
     - The reduction of Whitman debt by $115.5 million, using the sale proceeds
       of $117.8 million reduced by transaction costs of $2.3 million.
    
 
   
     - The increase in shareholders' equity, resulting from the gain on the sale
       of the franchise territories estimated to be $9.8 million, after tax.
    
 
   
     The consideration to be received from PepsiCo is subject to adjustments
     based on changes in the working capital accounts of the franchise
     territories sold. However, such adjustments are not expected to be
     significant. The gain on sale has not been reflected in the pro forma
     combined statement of operations for fiscal year 1998. Instead, the actual
     gain on sale will be recorded at the time of the sale in fiscal 1999.
    
 
   
(B) To record the transactions related to the acquisition of the PepsiCo
    Bottling Operations franchise territories and the minority interest in Pepsi
    General previously held by PepsiCo, as follows (in millions):
    
 
   
<TABLE>
<S>                                                           <C>
Acquisition costs:
  Issuance of 54 million shares of common stock.............  $1,134.0
  Issuance of long-term debt................................     417.8
  Accrual of estimated transaction costs....................      18.7
                                                              --------
     Total acquisition costs................................   1,570.5
                                                              --------
Allocation of acquisition costs:
  Net assets of the PepsiCo Bottling Operations franchise
     territories............................................     661.4
  Less: intangible assets of the PepsiCo Bottling Operations
     franchise territories..................................    (370.0)
                                                              --------
     Net tangible assets of the PepsiCo Bottling Operations
      franchise territories.................................     291.4
  Recorded value of minority interest in Pepsi General......     233.7
  Payoff by PepsiCo of short-term debt of the PepsiCo
     Bottling Operations franchise territories..............      22.8
  Less: cash balances of the PepsiCo Bottling Operations
     franchise territories remaining with PepsiCo...........      (6.1)
                                                              --------
     Total allocation of acquisition costs..................     541.8
                                                              --------
Excess of acquisition costs over recorded values of assets
  and liabilities...........................................  $1,028.7
                                                              ========
Allocation of acquisition costs over recorded values:
  Fair value of property in excess of its recorded value,
     net....................................................  $      *
  Intangible assets.........................................         *
                                                              --------
     Total allocation of acquisition costs over recorded
      values................................................  $1,028.7
                                                              ========
</TABLE>
    
 
   
     - The preliminary allocation of the excess acquisition costs will be
       recorded upon the completion of the preliminary appraisals of property,
       plant and equipment that are currently in process.
    
 
   
     Additional information about the acquisition costs and allocation of those
costs is as follows:
    
 
   
     - The shares to be issued by New Whitman were valued at $21 per share,
       based on the average closing market price of Whitman common stock as
       reported on the NYSE during the three-day period immediately before and
       after the January 25, 1999 announcement of the original merger agreement
       between Whitman and PepsiCo.
    
 
                                       69
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   78
 
   
     - The long-term debt will be used to make a cash payment of $176.0 million
       to PepsiCo payable when the transactions are closed and subsequent
       payments to PepsiCo of $241.8 million
    
 
   
     - The portion of the excess purchase cost allocated to property is based on
       preliminary appraisals. The allocation is subject to refinement when the
       final appraisals are completed after the transactions are closed. Whitman
       anticipates that the final appraisals will not differ significantly from
       the preliminary appraisals
    
 
   
     - The remainder of the excess purchase cost has been allocated to
       intangibles, which are comprised of the franchise rights acquired and
       goodwill. No portion of the excess purchase cost has been allocated to
       the other assets acquired or liabilities assumed. Whitman believes that
       the fair values of those other assets and liabilities will approximate
       their carrying values
    
 
   
     - The consideration to be paid to PepsiCo is subject to adjustments based
       on changes in the working capital accounts of the PepsiCo Bottling
       Operations franchise territories. However, such adjustments are not
       expected to be significant.
    
 
   
(C) To record the repurchase of 16 million shares of New Whitman common stock,
    pursuant to the agreement, and to record the issuance of debt to finance the
    repurchase (in millions):
    
 
   
<TABLE>
<S>                                                           <C>
Repurchase of 11.6 million shares through March 23, 1999....  $221.4
Subsequent repurchases of 4.4 million shares................    76.3
                                                              ------
     Debt issued to fund repurchases........................  $297.7
                                                              ======
</TABLE>
    
 
   
     The repurchase cost of the 4.4 million shares is based on an assumed
     average price of $17.35 per share, which approximates the average price of
     the shares repurchased in the five days preceding and including March 23,
     1999. An increase or decrease in the repurchase cost of $1 per share on the
     remaining 4.4 million shares would change the amount of debt issued to fund
     repurchases by $4.4 million. The change in debt would change pro forma
     interest expense by $0.3 million on an annual basis or $0.2 million after
     tax.
    
 
   
(D) Adjustments have not been made to give effect to the potential reduction in
    administrative expenses that may be realized by New Whitman due to facility
    consolidations and other cost savings initiatives, because the amount of
    such potential savings cannot be estimated with an adequate level of
    certainty.
    
 
   
(E) To reflect the amortization of intangible assets acquired, the following
    entries were made:
    
 
   
     - The elimination of the amortization expense recorded by the PepsiCo
       Bottling Operations franchise territories.
    
 
   
     - The recording of the amortization expense on intangible assets of
       $1,028.7 million, related to the PepsiCo Bottling Operations franchise
       territories, using a forty-year amortization period.
    
 
   
(F) To record the net increase in interest expense based on the net increase in
    long-term debt, as follows (in millions):
    
 
   
<TABLE>
<S>                                                           <C>
Debt incurred by New Whitman to fund payments to PepsiCo
  (Note B)..................................................  $417.8
Debt incurred for share repurchases (Note C)................   297.7
Less: proceeds from sales of Pepsi General franchise
  territories (Note A)......................................  (115.5)
                                                              ------
     Net increase in long-term debt.........................  $600.0
                                                              ======
</TABLE>
    
 
                                       70
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   79
   
<TABLE>
<S>                                                           <C>
 
Interest at an assumed rate of 6.0%.........................  $ 36.0
Amortization of debt issuance costs.........................     0.4
                                                              ------
     Total additional interest..............................    36.4
Plus: external interest expense recorded by franchise
  territories sold..........................................     1.8
Less: elimination of external interest expense recorded by
  the PepsiCo Bottling Operations...........................    (4.8)
                                                              ------
     Pro forma adjustment of interest expense...............  $ 33.4
                                                              ======
</TABLE>
    
 
   
     A change in the interest rate of 1/8 of a percentage point would have the
     effect of changing interest expense $0.8 million or $0.5 million after tax.
    
 
   
(G) To eliminate the interest expense allocated by PepsiCo to the PepsiCo
    Bottling Operations. The underlying debt will not be assumed by New Whitman.
    
 
   
(H) To eliminate the corporate charge paid by Pepsi General to PepsiCo. Whitman
    and PepsiCo have agreed to terminate this charge once the transactions are
    closed.
    
 
   
(I) To record the estimated tax impact of the pro forma adjustments, using an
    incremental tax rate of 40%, determined as follows:
    
 
   
<TABLE>
<S>                                                           <C>
Pretax income of pro forma adjustments......................  $10.4
Plus: non-deductible intangible amortization................   11.5
                                                              -----
     Total..................................................   21.9
Incremental tax rate........................................  X  40%
                                                              -----
Pro forma tax adjustment....................................    8.8
                                                              =====
</TABLE>
    
 
   
(J) To eliminate PepsiCo's 20% minority interest in the earnings of Pepsi
    General, due to the transfer of that minority interest to New Whitman.
    
 
   
(K) To record the net increase in weighted average common shares outstanding,
    giving effect to the issuance of 54 million shares to PepsiCo (Note B) less
    the 16 million shares to be acquired under the share repurchase commitment
    (Note C).
    
 
   
EBITDA is defined as income (loss) before income taxes plus the sum of interest,
depreciation and amortization. Information concerning EBITDA has been included
below because it is expected to be used by certain investors as a measure of
operating performance and a measure of the ability to service potential debt.
EBITDA is not required by GAAP and, accordingly, should not be considered an
alternative to income (loss) from continuing operations or any other measure of
performance required by GAAP. Additionally, it should not be used as a measure
of cash flow or liquidity under GAAP. Following is a summary of historical and
pro forma EBITDA, and depreciation and amortization for 1998 (in millions):
    
 
   
<TABLE>
<CAPTION>
                                                                        DEPRECIATION
                                                                            AND
                                                              EBITDA    AMORTIZATION
                                                              ------    ------------
<S>                                                           <C>       <C>
Whitman Corporation as reported.............................  $266.0       $ 77.7
Pepsi General franchise territories sold....................   (5.3)         (6.0)
The PepsiCo Bottling Operations franchise territories.......   62.1          64.8
Pro forma adjustments.......................................   15.2          17.5
                                                              ------       ------
New Whitman -- pro forma basis..............................  $338.0       $154.0
                                                              ======       ======
</TABLE>
    
 
                                       71
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   80
 
                                    EXPERTS
 
   
     The consolidated financial statements of Whitman and subsidiaries as of
December 31, 1997 and 1996 and for each of the years in the three-year period
ended December 31, 1997, have been incorporated by reference in this proxy
statement/prospectus and in the Registration Statement in reliance upon the
report of KPMG LLP, independent certified public accountants, also incorporated
by reference in this proxy statement/prospectus and upon the authority of said
firm as experts in accounting and auditing.
    
 
   
     The combined financial statements of the PepsiCo Bottling Operations, as of
December 26, 1998 and December 27, 1997 and for each of the years in the
three-year period ended December 26, 1998 have been included in this proxy
statement/prospectus and in the Registration Statement have been audited by KPMG
LLP, independent auditors, as indicated in their report, and are included in
reliance upon the reports of such firm given upon their authority as experts in
accounting and auditing.
    
 
   
     Representatives of KPMG LLP will be present at the special meeting and have
the opportunity to make a statement and to respond to appropriate questions.
    
 
                                 LEGAL MATTERS
 
     The validity of the New Whitman common stock to be issued by New Whitman
pursuant to the Transactions will be passed upon by                . Certain tax
matters will be passed upon by Wachtell, Lipton, Rosen & Katz.
 
                             SHAREHOLDER PROPOSALS
 
   
     Any Whitman shareholder who wishes to submit a proposal for presentation to
Whitman's 1999 annual meeting of shareholders, which will only be held if the
merger has not been consummated prior to the date the meeting is to be held,
must submit the proposal to Whitman Corporation, 3501 Algonquin Road, Rolling
Meadows, Illinois 60008, Attention: Secretary. Whitman's by-laws establish
advance notice procedures as to (1) business to be brought before an annual
meeting of shareholders other than by or at the direction of the board of
directors, and (2) the nomination, other than by or at the direction of the
board of directors, of candidates for election as directors. Any shareholder who
wishes to submit a proposal to be acted upon at next year's annual meeting or
who proposes to nominate a candidate for election as a director must comply with
such procedures.
    
 
   
     Such proposal must have been received by Whitman not later than November
20, 1998 to be included, if appropriate, in Whitman's proxy statement and form
of proxy relating to its 1999 annual meeting.
    
 
   
               SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
    
 
   
     This proxy statement/prospectus contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995 with
respect to the financial condition, results of operations, business strategies,
operating efficiencies or synergies, competitive positions, growth opportunities
for existing products, plans and objectives of management, markets for stock of
New Whitman, the PepsiCo Bottling Operations and PepsiCo, and other matters.
Statements in this proxy statement/prospectus that are not historical facts are
hereby identified as "forward-looking statements" for the purpose of the safe
harbor provided by Section 21E of the Exchange Act and Section 27A of the
Securities Act. Such forward-looking statements, including, without limitation,
those relating to the future business prospects, revenues and income, in each
case relating to New Whitman, the PepsiCo Bottling Operations and PepsiCo,
wherever they occur in this proxy statement/prospectus, are necessarily
estimates reflecting the best judgment of the senior management of Whitman and
PepsiCo and involve a number of risks and uncertainties that could cause actual
results to differ materially from those suggested by the forward-looking
statements. Such forward-looking statements should, therefore, be considered in
light of various important factors, including those set forth in
    
 
                                       72
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   81
 
   
this proxy statement/prospectus. Important factors that could cause actual
results to differ materially from estimates or projections contained in the
forward-looking statements include without limitation:
    
 
   
     - the ability to integrate the operations of Whitman and the PepsiCo
       Bottling Operations
    
 
   
     - the effects of vigorous competition in the markets in which New Whitman,
       the PepsiCo Bottling Operations and PepsiCo will operate
    
 
   
     - conflicts or inefficiencies in the new relationship between New Whitman
       and PepsiCo
    
 
   
     - market and technology changes
    
 
   
     - shifts in customer preferences.
    
 
   
     Words such as "estimate," "project," "plan," "intend," "expect," "may,"
"will," "anticipate," "should," "continue," "believe" and similar expressions
are intended to identify forward-looking statements. These forward-looking
statements are found at various places throughout this proxy
statement/prospectus and the other documents incorporated herein by reference,
including, but not limited to, the Whitman 1998 Form 10-K, including any
amendments. Whitman stockholders are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date they were
made. Neither Whitman or PepsiCo undertakes any obligation to publicly update or
release any revisions to these forward-looking statements to reflect events or
circumstances after the date of this proxy statement/prospectus or to reflect
the occurrence of unanticipated events.
    
 
                                       73
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   82
 
                          PEPSICO BOTTLING OPERATIONS
 
                     INDEX TO COMBINED FINANCIAL STATEMENTS
 
   
<TABLE>
<S>                                                           <C>
COMBINED FINANCIAL STATEMENTS
Report of Independent Auditors..............................   F-2
Combined Statements of Operations --
  Fiscal years ended December 26, 1998, December 27, 1997
  and December 28, 1996.....................................   F-3
Combined Statements of Cash Flows --
  Fiscal years ended December 26, 1998, December 27, 1997
  and December 28, 1996.....................................   F-4
Combined Balance Sheets --
  December 26, 1998 and December 27, 1997...................   F-5
Combined Statements of Shareholder's Equity and Accumulated
  Other Comprehensive Loss --
  Fiscal years ended December 26, 1998, December 27, 1997
  and December 28, 1996.....................................   F-6
Notes to Combined Financial Statements......................   F-7
</TABLE>
    
 
                                       F-1
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   83
 
                          PEPSICO BOTTLING OPERATIONS
 
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Shareholders of
PepsiCo, Inc.:
 
   
     We have audited the accompanying combined balance sheets of PepsiCo
Bottling Operations ("PBO") as of December 26, 1998 and December 27, 1997 and
the related combined statements of operations, cash flows and shareholder's
equity and accumulated other comprehensive loss for each of the years in the
three-year period ended December 26, 1998. These combined financial statements
are the responsibility of PBO's management. Our responsibility is to express an
opinion on these combined financial statements based on our audits.
    
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
   
     In our opinion, the combined financial statements referred to above present
fairly, in all material respects, the financial position of PBO as of December
26, 1998 and December 27, 1997, and the results of its operations and its cash
flows for each of the years in the three-year period ended December 26, 1998, in
conformity with generally accepted accounting principles.
    
 
KPMG LLP
 
New York, New York
   
February 19, 1999
    
 
                                       F-2
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   84
 
                          PEPSICO BOTTLING OPERATIONS
 
                       COMBINED STATEMENTS OF OPERATIONS
   
 FISCAL YEARS ENDED DECEMBER 26, 1998, DECEMBER 27, 1997 AND DECEMBER 28, 1996
    
 
   
<TABLE>
<CAPTION>
                                                               1998      1997      1996
                                                              ------    ------    ------
                                                                    (IN MILLIONS)
<S>                                                           <C>       <C>       <C>
NET SALES
  United States.............................................  $541.9    $517.4    $507.0
  Central Europe............................................   180.2     186.3     219.5
                                                              ------    ------    ------
                                                               722.1     703.7     726.5
                                                              ------    ------    ------
COST OF SALES
  United States.............................................   321.3     304.2     300.2
  Central Europe............................................   118.9     126.3     148.7
                                                              ------    ------    ------
                                                               440.2     430.5     448.9
                                                              ------    ------    ------
GROSS PROFIT................................................   281.9     273.2     277.6
SELLING, DELIVERY AND ADMINISTRATIVE EXPENSES
  United States.............................................   171.6     170.9     169.9
  Central Europe............................................    92.5     104.6     126.8
  Allocated division and PepsiCo corporate costs............    19.7      19.8      18.8
                                                              ------    ------    ------
                                                               283.8     295.3     315.5
                                                              ------    ------    ------
OPERATING LOSS..............................................    (1.9)    (22.1)    (37.9)
OTHER EXPENSE
  Interest expense:
     External...............................................     4.8       5.1       7.7
     PepsiCo allocation.....................................    46.1      46.6      48.1
                                                              ------    ------    ------
                                                                50.9      51.7      55.8
  Foreign exchange losses...................................     0.8      14.4       1.9
                                                              ------    ------    ------
          Total other expense...............................    51.7      66.1      57.7
                                                              ------    ------    ------
LOSS BEFORE INCOME TAXES....................................   (53.6)    (88.2)    (95.6)
  Income tax benefit........................................     4.3       7.0       9.3
                                                              ------    ------    ------
NET LOSS....................................................  $(49.3)   $(81.2)   $(86.3)
                                                              ======    ======    ======
</TABLE>
    
 
            See accompanying Notes to Combined Financial Statements.
                                       F-3
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   85
 
                          PEPSICO BOTTLING OPERATIONS
 
                       COMBINED STATEMENTS OF CASH FLOWS
   
 FISCAL YEARS ENDED DECEMBER 26, 1998, DECEMBER 27, 1997 AND DECEMBER 28, 1996
    
 
   
<TABLE>
<CAPTION>
                                                               1998      1997      1996
                                                              ------    ------    -------
                                                                     (IN MILLIONS)
<S>                                                           <C>       <C>       <C>
CASH FLOWS -- OPERATIONS
Net loss....................................................  $(49.3)   $(81.2)   $ (86.3)
Adjustments to reconcile net loss to net cash provided by
  (used for) operating activities:
  Depreciation..............................................    50.6      53.5       55.9
  Amortization..............................................    14.2      14.4       14.6
  Deferred income taxes.....................................    (4.3)     (7.0)      (9.3)
  Other noncash charges and credits, net....................      --       5.4         --
  Equity in (income) loss of affiliate......................    (2.8)     (4.9)       9.4
  Changes in operating working capital:
     Trade accounts receivable, net.........................    (4.7)      5.6        8.9
     Inventories............................................     0.8       5.6       10.4
     Prepaid expenses and other current assets..............     2.8       0.5        5.8
     Accounts payable and other current liabilities.........    (2.7)      7.7        8.3
     Trade accounts payable to PepsiCo......................     5.1      (0.5)      (6.1)
                                                              ------    ------    -------
  Net change in operating working capital...................     1.3      18.9       27.3
                                                              ------    ------    -------
NET CASH PROVIDED BY (USED FOR) OPERATIONS..................     9.7      (0.9)      11.6
                                                              ------    ------    -------
CASH FLOWS -- INVESTING ACTIVITIES
Capital expenditures........................................   (54.8)    (57.6)    (108.7)
Investments in and advances to affiliates...................      --      (1.4)      (7.9)
Proceeds from sales of property, plant, & equipment.........     5.4       6.3        9.8
Other, net..................................................    (2.2)     (0.6)       4.4
                                                              ------    ------    -------
NET CASH USED FOR INVESTING ACTIVITIES......................   (51.6)    (53.3)    (102.4)
                                                              ------    ------    -------
CASH FLOWS -- FINANCING ACTIVITIES
Short-term borrowings -- three months or less, net..........     7.5     (22.9)     (30.8)
Proceeds from issuance of long-term debt....................      --        --        4.0
Payments on long-term debt..................................      --     (10.5)      (0.6)
Net investment by PepsiCo...................................    16.9     101.0      123.4
                                                              ------    ------    -------
NET CASH PROVIDED BY FINANCING ACTIVITIES...................    24.4      67.6       96.0
                                                              ------    ------    -------
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH
  EQUIVALENTS...............................................     0.4      (1.8)      (0.5)
                                                              ------    ------    -------
NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS........   (17.1)     11.6        4.7
CASH AND CASH EQUIVALENTS -- BEGINNING OF YEAR..............    23.2      11.6        6.9
                                                              ------    ------    -------
CASH AND CASH EQUIVALENTS -- END OF YEAR....................  $  6.1    $ 23.2    $  11.6
                                                              ======    ======    =======
</TABLE>
    
 
            See accompanying Notes to Combined Financial Statements.
                                       F-4
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   86
 
                          PEPSICO BOTTLING OPERATIONS
 
                            COMBINED BALANCE SHEETS
   
                    DECEMBER 26, 1998 AND DECEMBER 27, 1997
    
 
   
<TABLE>
<CAPTION>
                                                               1998      1997
                                                              ------    ------
                                                               (IN MILLIONS)
<S>                                                           <C>       <C>
ASSETS
CURRENT ASSETS
Cash and cash equivalents...................................  $  6.1    $ 23.2
Trade accounts receivable, less allowance of $5.1 and $4.7
  in 1998 and 1997, respectively............................    74.4      70.0
Inventories.................................................    29.3      29.5
Prepaid expenses and other current assets...................     5.2       6.6
                                                              ------    ------
          TOTAL CURRENT ASSETS..............................   115.0     129.3
Property, plant and equipment, net..........................   274.0     271.3
Intangible assets, net......................................   370.0     418.7
Other assets................................................    42.2      37.8
                                                              ------    ------
          TOTAL ASSETS......................................  $801.2    $857.1
                                                              ======    ======
LIABILITIES AND SHAREHOLDER'S EQUITY
CURRENT LIABILITIES
Accounts payable and other current liabilities..............  $ 87.1    $122.6
Short-term borrowings.......................................    22.8      15.6
Trade accounts payable to PepsiCo...........................     5.8       2.3
                                                              ------    ------
          TOTAL CURRENT LIABILITIES.........................   115.7     140.5
Other liabilities...........................................    14.6      11.6
Deferred income taxes.......................................     9.5      13.8
                                                              ------    ------
          TOTAL LIABILITIES.................................   139.8     165.9
                                                              ------    ------
SHAREHOLDER'S EQUITY
Net investment by PepsiCo...................................   713.8     746.8
Accumulated other comprehensive loss........................   (52.4)    (55.6)
                                                              ------    ------
          TOTAL SHAREHOLDER'S EQUITY........................   661.4     691.2
                                                              ------    ------
          TOTAL LIABILITIES AND SHAREHOLDER'S EQUITY........  $801.2    $857.1
                                                              ======    ======
</TABLE>
    
 
            See accompanying Notes to Combined Financial Statements.
                                       F-5
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   87
 
                          PEPSICO BOTTLING OPERATIONS
 
                  COMBINED STATEMENTS OF SHAREHOLDER'S EQUITY
                    AND ACCUMULATED OTHER COMPREHENSIVE LOSS
   
            FISCAL YEARS ENDED DECEMBER 26, 1998, DECEMBER 27, 1997
    
   
                             AND DECEMBER 28, 1996
    
 
   
<TABLE>
<CAPTION>
                                                                                          ACCUMULATED
                                                          TOTAL                              OTHER
                                                      SHAREHOLDER'S    NET INVESTMENT    COMPREHENSIVE
                                                         EQUITY          BY PEPSICO          LOSS
                                                      -------------    --------------    -------------
                                                                       (IN MILLIONS)
<S>                                                   <C>              <C>               <C>
BALANCE AT DECEMBER 30, 1995........................     $676.6            $703.2           $(26.6)
Comprehensive loss:
  Net loss..........................................      (86.3)            (86.3)
  Currency translation adjustment...................      (13.2)                             (13.2)
                                                         ------
Total comprehensive loss............................      (99.5)
                                                         ------
Net investment by PepsiCo...........................      122.7             122.7
                                                         ------            ------           ------
BALANCE AT DECEMBER 28, 1996........................     $699.8            $739.6           $(39.8)
Comprehensive loss:
  Net loss..........................................      (81.2)            (81.2)
  Currency translation adjustment...................      (15.8)                             (15.8)
                                                         ------
Total comprehensive loss............................      (97.0)
                                                         ------
Net investment by PepsiCo...........................       88.4              88.4
                                                         ------            ------           ------
BALANCE AT DECEMBER 27, 1997........................     $691.2            $746.8           $(55.6)
Comprehensive loss:
  Net loss..........................................      (49.3)            (49.3)
  Currency translation adjustment...................        3.2                                3.2
                                                         ------
Total comprehensive loss............................      (46.1)
                                                         ------
Net investment by PepsiCo...........................       16.3              16.3
                                                         ------            ------           ------
BALANCE AT DECEMBER 26, 1998........................     $661.4            $713.8           $(52.4)
                                                         ======            ======           ======
</TABLE>
    
 
            See accompanying Notes to Combined Financial Statements.
                                       F-6
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   88
 
                          PEPSICO BOTTLING OPERATIONS
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
                         (TABULAR DOLLARS IN MILLIONS)
 
NOTE 1 -- BUSINESS DESCRIPTION
 
   
     The accompanying financial statements reflect the combined results of
operations, cash flows and net assets of certain direct and indirect
wholly-owned bottling operations of PepsiCo, Inc. ("PepsiCo"). These bottling
operations (herein referred to as "PepsiCo Bottling Operations" or "PBO")
present the carved-out operating results and financial position of PepsiCo's
bottling operations predominantly located in the midwestern part of the United
States (the "Heartland") and in certain countries in Central Europe: the Czech
Republic, Slovakia, Poland and Hungary. The financial information in these
financial statements is not necessarily indicative of results that would have
been obtained if PBO had been a separate stand-alone entity.
    
 
   
     PBO produces and distributes Pepsi, Diet Pepsi, Mountain Dew and other
brands of carbonated soft drinks and other non-alcoholic beverages.
Approximately 88% of PBO's 1998 net sales were derived from the distribution of
PepsiCo products.
    
 
NOTE 2 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
     The preparation of Combined Financial Statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of net sales and expenses during the
reporting period. Actual results could differ from those estimates.
 
  Basis of Presentation
 
     The accompanying Combined Financial Statements include the results of
operations and assets and liabilities directly related to PBO operations. All
intercompany amounts and transactions have been eliminated in combination.
 
   
     PBO was allocated $19.7 million, $19.8 million and $18.8 million of
overhead costs related to divisional headquarters and PepsiCo corporate
administrative functions in 1998, 1997 and 1996, respectively. The allocations
were based on the specific identification of administrative costs where
practicable and, to the extent that specific identification was not practicable,
based upon PBO's sales volume as a percentage of PepsiCo's related total sales
volume. Such allocated costs are included in selling, delivery and
administrative expenses in the Combined Statements of Operations. Management
believes that such allocation methodology is reasonable. The expenses allocated
to PBO for these services are not necessarily indicative of the expenses that
would have been incurred if PBO had been a separate stand-alone entity.
    
 
   
     PBO's operations have been financed through its operating cash flows and
net investment by PepsiCo. PBO's interest expense includes an allocation of
PepsiCo's interest expense based on PepsiCo's weighted average interest rate
applied to the average balance of net investment by PepsiCo to PBO. PBO was
allocated $46.1 million, $46.6 million and $48.1 million of interest expense
reflecting PepsiCo's average interest rates of 6.4%, 6.2% and 6.2% in 1998, 1997
and 1996, respectively. The interest expense is not necessarily indicative of
interest costs that would have been incurred if PBO had been a separate
independent entity.
    
 
     Deferred taxes result from temporary differences between the financial
bases and tax bases of PBO's assets and liabilities. Deferred tax assets and
liabilities are adjusted for changes in tax rates and tax laws in the period
that such changes are enacted. Gross potential deferred tax assets are reduced
by a valuation allowance to the extent that it is not "more likely than not"
that such deferred tax assets will be realized.
 
     Historically, PBO results have been included in the consolidated income tax
returns of PepsiCo. PepsiCo manages its tax position on a consolidated basis
which takes into account the results of all of its businesses and global tax
strategies. The income taxes in the Combined Financial Statements are computed
as if PBO
 
                                       F-7
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   89
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
had actually filed separate tax returns and as such, do not include the tax
benefits that may have been recognized by PepsiCo by utilizing global tax
strategies.
 
   
     Income taxes payable or receivable and allocations from PepsiCo of
corporate overhead and interest costs have been deemed to have been paid by PBO
to PepsiCo, in cash, in the period in which the cost was incurred or the income
taxes were recorded. Cash paid for external interest was $4.8 million, $5.1
million and $7.7 million, for 1998, 1997 and 1996, respectively. There were no
cash payments made for income taxes in 1998, 1997 and 1996.
    
 
  Fiscal Year
 
   
     PBO's fiscal year ends on the last Saturday in December and, as a result, a
fifty-third week is added every five or six years. The fiscal years ending 1998,
1997 and 1996 each consisted of fifty-two weeks.
    
 
   
  Revenue Recognition
    
 
   
     PBO recognizes revenue when goods are delivered to customers. Sales terms
generally do not allow a right of return.
    
 
  Advertising and Marketing Costs
 
   
     PBO is involved in a variety of programs to promote its products.
Advertising and marketing costs included in selling, delivery and administrative
expenses are expensed in the year incurred. Advertising and Marketing costs were
$38.5 million, $39.7 million and $38.9 million, in 1998, 1997 and 1996,
respectively.
    
 
  Bottler Incentives
 
   
     PepsiCo and other brand owners, at their sole discretion, provide PBO with
various forms of marketing support. This marketing support is intended to cover
a variety of programs and initiatives, including direct marketplace support,
capital equipment funding and shared media and advertising support. Based on the
objectives of the programs and initiatives, marketing support is recorded as an
adjustment to net sales or a reduction of selling, delivery and administrative
expenses. Based on the objective of the programs and initiatives, marketing
support is recorded as an adjustment to net sales or a reduction of selling,
delivery and administrative expenses. Direct marketplace support is primarily
funding by PepsiCo and other brand owners of sales discounts and similar
programs and is recorded as an adjustment to net sales. Capital equipment
funding is designed to support the purchase and placement of marketing equipment
and is recorded within selling, delivery and administrative expenses. Shared
media and advertising support is recorded as a reduction to advertising and
marketing expense within selling, delivery and administrative expenses. There
are no conditions or other requirements which could result in a repayment of
marketing support received.
    
 
   
     The total amount of bottler incentives received from PepsiCo and other
brand owners in the form of marketing support amounted to $51 million, $56
million, and $59 million for 1998, 1997 and 1996, respectively. Of these
amounts, $15 million, $15 million and $15 million for 1998, 1997 and 1996 were
recorded in net sales and the remainder was recorded in selling, delivery and
administrative expenses. The amount of bottler incentives received from PepsiCo
was approximately 97% of total bottler incentives in each of the three years,
with the balance received from the other brand owners.
    
 
  Stock-Based Employee Compensation
 
     PBO measures stock-based compensation cost in accordance with Accounting
Principles Board ("APB") Opinion 25, "Accounting for Stock Issued to Employees",
and its related interpretations. PepsiCo's policy is to grant stock options at
fair market value at the date of grant.
 
  Derivative Financial Instruments
 
   
     PBO did not utilize any derivative financial instruments during 1998, 1997
and 1996.
    
 
                                       F-8
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   90
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
  Cash Equivalents
 
     Cash equivalents represent funds temporarily invested with original
maturities not exceeding three months.
 
  Inventories
 
     Inventories are valued at the lower of cost (computed on the first-in,
first-out method) or net realizable value.
 
  Property, Plant and Equipment
 
     Property, plant and equipment ("PP&E") is stated at cost. Depreciation is
calculated on a straight-line basis over the estimated useful lives of the
assets as follows: 20 to 33 years for buildings and improvements and 3 to 10
years for machinery and equipment.
 
  Intangible Assets
 
   
     Intangible assets, which are primarily franchise rights and goodwill are
both amortized on a straight-line basis over a period of generally 40 years.
    
 
  Recoverability of Long-Lived Assets
 
   
     PBO reviews all long-lived assets, including intangible assets, when facts
and circumstances indicate that the carrying value of the asset may not be
recoverable.
    
 
     An impaired asset is written down to its estimated fair value based on the
best information available. Estimated fair value is generally based on either
appraised value or measured by discounting estimated future cash flows.
Considerable management judgment is necessary to estimate discounted future cash
flows. Accordingly, actual results could vary significantly from such estimates.
 
  Foreign Currency Transactions
 
   
     Foreign exchange losses reflect transaction and translation gains and
losses arising from the re-measurement into United States dollars of the net
monetary assets of businesses in highly inflationary countries.
    
 
  New Accounting Standards
 
     In June 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standard 130, "Reporting Comprehensive Income"
("SFAS 130"), which establishes standards for the reporting and display of net
income and other gains and losses affecting shareholders' equity that are
excluded from net income. The only components of other comprehensive loss are
net loss and the foreign currency translation component of shareholder's equity.
These financial statements reflect the adoption of SFAS 130. Other items of
comprehensive income or loss are reported in the Combined Statements of
Shareholder's Equity and Accumulated Other Comprehensive Loss.
 
   
     In June 1997, the FASB issued Statement of Financial Accounting Standard
131, "Disclosures about Segments of an Enterprise and Related Information"
("SFAS 131"), which establishes standards for reporting information about
operating segments and related disclosures about products and services,
geographic areas and major customers. SFAS 131 requires that the definition of
operating segments align with the measurements used internally to assess
performance. SFAS 131 is a disclosure standard and its adoption will not impact
PBO's financial condition or results of operations. These financial statements
reflect the adoption of SFAS 131.
    
 
     In June 1998, the FASB issued Statement of Financial Accounting Standard
133, "Accounting for Derivative Instruments and Hedging Activities" ("SFAS
133"). This statement establishes accounting and reporting standards for
derivative instruments, including certain derivative instruments embedded in
other contracts (collectively referred to as derivatives), and for hedging
activities. It requires that an entity recognize all derivatives as either
assets or liabilities in the statement of financial position and measure those
                                       F-9
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   91
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
instruments at fair value. PBO is currently assessing the effects of adopting
SFAS 133, and has not yet made a determination of the impact of its financial
position or results of operations. SFAS 133 will be effective for PBO's first
quarter of fiscal year 2000.
 
NOTE 3 -- INVENTORIES
 
   
<TABLE>
<CAPTION>
                                                              1998     1997
                                                              -----    -----
<S>                                                           <C>      <C>
Raw materials and supplies..................................  $13.3    $14.3
Finished goods..............................................   16.0     15.2
                                                              -----    -----
                                                              $29.3    $29.5
                                                              =====    =====
</TABLE>
    
 
NOTE 4 -- PROPERTY, PLANT AND EQUIPMENT, NET
 
   
<TABLE>
<CAPTION>
                                                               1998       1997
                                                              -------    -------
<S>                                                           <C>        <C>
Land........................................................  $   7.9    $   7.6
Buildings and improvements..................................     83.6       82.5
Machinery and equipment.....................................    398.0      371.6
Other.......................................................     12.7        4.8
                                                              -------    -------
                                                                502.2      466.5
Accumulated depreciation....................................   (228.2)    (195.2)
                                                              -------    -------
                                                              $ 274.0    $ 271.3
                                                              =======    =======
</TABLE>
    
 
NOTE 5 -- INTANGIBLE ASSETS, NET
 
   
<TABLE>
<CAPTION>
                                                               1998       1997
                                                              -------    -------
<S>                                                           <C>        <C>
Franchise rights and other identifiable intangibles.........  $ 384.4    $ 384.4
Goodwill....................................................    127.6      161.8
                                                              -------    -------
                                                                512.0      546.2
Accumulated amortization....................................   (142.0)    (127.5)
                                                              -------    -------
                                                              $ 370.0    $ 418.7
                                                              =======    =======
</TABLE>
    
 
   
     Identifiable intangible assets principally arise from the allocation of the
purchase price of businesses acquired and consist primarily of territorial
franchise rights. Amounts assigned to such identifiable intangibles were based
on their estimated fair value at the date of acquisition. Goodwill represents
the residual purchase price after allocation to all identifiable net assets.
    
 
   
     In the fourth quarter of 1998, a disputed claim was settled with the
Internal Revenue Service relating to the deductibility of the amortization of
acquired franchise rights. The settlement resulted in the reduction of goodwill
and income taxes payable by $34.0 million.
    
 
                                      F-10
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   92
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
NOTE 6 -- ACCOUNTS PAYABLE AND OTHER CURRENT LIABILITIES
 
   
<TABLE>
<CAPTION>
                                                               1998      1997
                                                              ------    ------
<S>                                                           <C>       <C>
Accounts payable............................................  $ 30.6    $ 25.2
Income taxes................................................      --      34.0
Accrued compensation and benefits...........................    16.5      15.0
Accrued advertising.........................................    15.1      19.0
Other current liabilities...................................    24.9      29.4
                                                              ------    ------
                                                              $ 87.1    $122.6
                                                              ======    ======
</TABLE>
    
 
NOTE 7 -- SHORT-TERM BORROWINGS
 
   
     Short-term borrowings on the Combined Balance Sheets primarily represent
loans from financial institutions and bank overdrafts. Interest rates on these
borrowings ranged from 4.0% to 18.2% in 1998 and between 4.0% to 24.3% in 1997.
    
 
NOTE 8 -- PENSION PLANS
 
   
     United States employees of PBO participate in PepsiCo sponsored
noncontributory defined benefit pension plans which cover substantially all
full-time salaried employees, as well as certain hourly employees. Benefits
generally are based on years of service and compensation or stated amounts for
each year of service. All plans but one are funded and contributions are made in
amounts not less than minimum statutory funding requirements nor more than the
maximum amount that can be deducted for United States income tax purposes.
    
 
   
     Net periodic United States pension expense allocated from PepsiCo's plans
to PBO was $1.0 million in 1998, 1997 and 1996. There are no defined benefit
pension plans for PBO's foreign operations.
    
 
NOTE 9 -- FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
 
  Foreign Exchange Risk
 
   
     As currency exchange rates change, translation of the statements of
operations of our international business into United States dollars affects
year-over-year comparability. PBO has not historically hedged translation risks
because cash flows from international operations have generally been reinvested
locally, nor historically has PBO entered into hedges to minimize the volatility
of reported earnings.
    
 
  Fair Value of Financial Instruments
 
     The carrying amount of PBO's financial instruments approximates fair value
due to the short maturity of PBO's financial instruments and since interest
rates approximate fair value for long-term debt. PBO does not use any financial
instruments for trading or speculative purposes.
 
NOTE 10 -- EMPLOYEE STOCK OPTION PLANS
 
   
     PBO employees were granted stock options under PepsiCo's three long-term
incentive plans -- the SharePower Stock Option Plan ("SharePower"), the
Long-Term Incentive Plan ("LTIP"), and the Stock Option Incentive Plan ("SOIP").
    
 
   
     Prior to 1997, SharePower options were granted annually to essentially all
full-time employees. SharePower options generally become exercisable ratably
over 5 years from the grant date and must be exercised within 10 years from the
grant date. There were no SharePower options granted in 1997. All
    
 
                                      F-11
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   93
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
SharePower options granted in 1998 become exercisable in 3 years from the grant
date and must be exercised within 10 years from the grant date.
    
 
   
     Most LTIP options were granted every other year to senior management
employees. Most of these options become exercisable after 4 years and must be
exercised within 10 years from the grant date. In addition, the LTIP allows for
grants of performance share units ("PSUs"). The maximum value of a PSU is fixed
at the value of a share of PepsiCo stock at the grant date and vests 4 years
from the grant date. Payment of PSUs are made in cash and/or stock and the
payment amount is determined based on the attainment of prescribed performance
goals. There were no amounts expensed for PSUs for PBO employees.
    
 
   
     In 1998 the LTIP was modified. Under the revised program, executives are
granted stock options which vest over a three-year period and must be exercised
within 10 years from the grant date. In addition to these option grants,
executives may receive an additional grant or cash based upon the achievement of
PepsiCo performance objectives over three years. PBO accrues compensation
expense for the cash portion of the LTIP grant.
    
 
   
     SOIP options are granted to middle-management employees and, prior to 1997,
were granted annually. SOIP options are exercisable after one year and must be
exercised within 10 years after their grant date. In 1998, the SOIP was combined
with the LTIP.
    
 
   
     The amounts presented below represent options granted under PepsiCo
employee stock option plans. The pro forma amounts below are not necessarily
representative of the effects of stock-based awards on future pro forma net
income because (1) future grants of employee stock options to PBO management may
not be comparable to awards made to employees while PBO was a part of PepsiCo,
and (2) the assumptions used to compute the fair value of any stock option
awards may not be comparable to the PepsiCo assumptions used.
    
 
   
<TABLE>
<CAPTION>
                                          1998                       1997                       1996
                                ------------------------   ------------------------   ------------------------
                                          WEIGHTED AVG.              WEIGHTED AVG.              WEIGHTED AVG.
                                OPTIONS   EXERCISE PRICE   OPTIONS   EXERCISE PRICE   OPTIONS   EXERCISE PRICE
(OPTIONS IN THOUSANDS)          -------   --------------   -------   --------------   -------   --------------
<S>                             <C>       <C>              <C>       <C>              <C>       <C>
Outstanding at beginning of
  year........................   1,872        $19.39        2,220        $20.35        2,298        $17.91
  Granted.....................     613         36.50           --            --          331         33.31
  Exercised...................    (496)        17.88         (340)        16.16         (271)        15.11
  Forfeited...................     (81)        28.60         (141)        24.21         (138)        21.12
     PepsiCo
       modification(a)........      --            --          133            --           --            --
                                 -----        ------        -----        ------        -----        ------
Outstanding at end of year....   1,908        $24.87        1,872        $19.39        2,220        $20.35
                                 =====        ======        =====        ======        =====        ======
Exercisable at end of year....     991        $17.83        1,180        $16.85        1,089        $15.99
                                 =====        ======        =====        ======        =====        ======
Weighted average fair value of
  options granted during the
  year........................                $ 9.71                     $   --                     $ 8.90
                                              ======                     ======                     ======
</TABLE>
    
 
- ---------------
   
(a) In 1997, PepsiCo spun off its restaurant businesses to its shareholders.
    Immediately following this spin-off, the number of options exercisable for
    PepsiCo capital stock was increased and their exercise prices were decreased
    to preserve the economic value of those options that existed just prior to
    the spin-off for the holders of PepsiCo stock options.
    
 
                                      F-12
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   94
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
     Stock options outstanding at December 26, 1998:
    
 
   
<TABLE>
<CAPTION>
                               OPTIONS OUTSTANDING                 OPTIONS EXERCISABLE
                   -------------------------------------------   ------------------------
                              WEIGHTED AVG.
    RANGE OF                    REMAINING       WEIGHTED AVG.              WEIGHTED AVG.
 EXERCISE PRICE    OPTIONS   CONTRACTUAL LIFE   EXERCISE PRICE   OPTIONS   EXERCISE PRICE
 --------------    -------   ----------------   --------------   -------   --------------
<S>                <C>       <C>                <C>              <C>       <C>
 $8.17 to $16.37      563       3.77 years          $13.94         521         $13.90
$16.87 to $36.50    1,345       7.46                $29.43         470         $22.16
                    -----                                          ---
                    1,908       6.37                $24.87         991         $17.83
                    =====                                          ===
</TABLE>
    
 
   
     PBO adopted the disclosure provisions of Statement of Financial Accounting
Standards 123 "Accounting for Stock-Based Compensation," ("SFAS 123") but
continues to measure stock-based compensation cost in accordance with APB
Opinion No. 25 and its related interpretations. If PBO had measured compensation
cost for the PepsiCo stock options granted to its employees in 1998, 1997 and
1996 under the fair value based method prescribed by SFAS 123, the net loss
would have been changed to the pro forma amounts set forth below:
    
 
   
<TABLE>
<CAPTION>
                                                            1998      1997      1996
                                                           ------    ------    ------
<S>                                                        <C>       <C>       <C>
Net loss:
  Reported...............................................  $(49.3)   $(81.2)   $(86.3)
  Pro forma..............................................  $(50.7)   $(82.4)   $(86.8)
</TABLE>
    
 
     The fair value of PepsiCo stock options granted to PBO employees used to
compute pro forma net income disclosures were estimated on the date of grant
using the Black-Scholes option-pricing model based on the following weighted
average assumptions used by PepsiCo:
 
   
<TABLE>
<CAPTION>
                                                           1998       1997       1996
                                                          -------    -------    -------
<S>                                                       <C>        <C>        <C>
Risk free interest rate.................................     4.7%       5.8%       6.0%
Expected life...........................................  5 years    3 years    6 years
Expected volatility.....................................      23%        20%        20%
Expected dividend yield.................................    1.14%      1.32%       1.5%
</TABLE>
    
 
NOTE 11 -- INCOME TAXES
 
     The details of the income tax benefit are set forth below:
 
   
<TABLE>
<CAPTION>
                                                            1998      1997      1996
                                                            -----     -----     -----
<S>                                                         <C>       <C>       <C>
Current:
  Federal.................................................  $  --     $  --     $  --
  Foreign.................................................     --        --        --
  State...................................................     --        --        --
                                                            -----     -----     -----
                                                            $  --     $  --     $  --
                                                            =====     =====     =====
Deferred:
  Federal.................................................  $(3.7)    $(6.3)    $(8.3)
  Foreign.................................................     --        --        --
  State...................................................   (0.6)     (0.7)     (1.0)
                                                            -----     -----     -----
                                                            $(4.3)    $(7.0)    $(9.3)
                                                            =====     =====     =====
</TABLE>
    
 
                                      F-13
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   95
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
     United States and foreign loss before income taxes are set forth below:
    
 
   
<TABLE>
<CAPTION>
                                                            1998      1997      1996
                                                           ------    ------    ------
<S>                                                        <C>       <C>       <C>
United States............................................  $(11.4)   $(17.7)   $(23.4)
Foreign..................................................   (42.2)    (70.5)    (72.2)
                                                           ------    ------    ------
Total....................................................   (53.6)   $(88.2)   $(95.6)
                                                           ======    ======    ======
</TABLE>
    
 
   
     A reconciliation of income tax benefit calculated at the United States
federal statutory rate to PBO's effective tax benefit rate is set forth below:
    
 
   
<TABLE>
<CAPTION>
                                                              1998     1997     1996
                                                              -----    -----    -----
<S>                                                           <C>      <C>      <C>
Income tax benefit computed at the United States federal
  statutory rate............................................   35.0%    35.0%    35.0%
State income tax, net of federal tax benefit................    0.7      0.5      0.7
Effect of foreign tax rate differences......................   (9.0)    (5.6)    (5.6)
Valuation allowance -- foreign..............................  (13.0)   (18.3)   (15.3)
Nondeductible amortization of a portion of United States
  intangible assets.........................................   (2.8)    (1.7)    (1.6)
Nondeductible expenses......................................   (2.8)    (2.0)    (3.4)
                                                              -----    -----    -----
Effective income tax benefit rate...........................    8.1%     7.9%     9.8%
                                                              =====    =====    =====
</TABLE>
    
 
     Deferred tax liabilities and assets are attributable to temporary
differences between the financial statement bases and tax bases of certain
assets and liabilities and to net operating loss carryforwards, as set forth
below:
 
   
<TABLE>
<CAPTION>
                                                               1998      1997
                                                              ------    ------
<S>                                                           <C>       <C>
Intangible assets and property, plant and equipment.........  $118.2    $106.5
Other.......................................................     3.2       2.8
                                                              ------    ------
Gross deferred tax liabilities..............................   121.4     109.3
                                                              ------    ------
Net operating loss carryforwards............................   171.8     153.9
Allowance for doubtful accounts.............................     1.2       1.1
Various liabilities and other...............................     4.3       7.0
                                                              ------    ------
Gross deferred tax assets...................................   177.3     162.0
Deferred tax asset valuation allowance......................   (64.2)    (65.3)
                                                              ------    ------
Net deferred tax assets.....................................   113.1      96.7
                                                              ------    ------
Net deferred income liability...............................  $  8.3    $ 12.6
                                                              ======    ======
Portion recorded in:
  Prepaid expenses and other current assets.................  $ (1.2)   $ (1.2)
  Deferred income taxes.....................................     9.5      13.8
                                                              ------    ------
                                                              $  8.3    $ 12.6
                                                              ======    ======
</TABLE>
    
 
   
     The valuation allowance related to deferred tax assets decreased by $1.1
million in 1998 primarily due to additions related to current year operating
losses offset by temporary differences in a number of foreign and state
jurisdictions.
    
 
                                      F-14
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   96
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
     Net operating loss carryforwards totaling $125.7 million at year-end 1998
are available to reduce future taxes and are related to a number of foreign
jurisdictions. These carryforwards expire at various times between 1999 and
2005.
    
 
NOTE 12 -- TRANSACTIONS WITH PEPSICO
 
     PBO is a licensed producer and distributor of carbonated soft drinks and
other non-alcoholic beverages on behalf of PepsiCo. In addition, PBO has the
following relationships with PepsiCo.
 
     PBO purchases concentrate from PepsiCo to be used in the production of
carbonated soft drinks and other non-alcoholic beverages.
 
     PepsiCo and PBO share a business objective of increasing availability and
consumption of PepsiCo's brands. Accordingly, PepsiCo provides PBO with various
forms of marketing support to promote PepsiCo's brands. This support covers a
variety of initiatives, including marketplace support, marketing programs,
capital equipment investment and shared media expense. PepsiCo and PBO each
record their share of the cost of marketing programs in their financial
statements. Based on the objective of the programs and initiatives, marketing
support is recorded as an adjustment to net sales or a reduction of selling,
delivery and administrative expense. There are no conditions or requirements
which could result in the repayment of any support payments received by PBO.
 
   
     PBO manufactures and distributes fountain products and provides fountain
equipment service to PepsiCo customers in certain territories in accordance with
the master bottling agreement. There are other products which PBO produces
and/or distributes through various arrangements with PepsiCo or partners of
PepsiCo. PBO purchases finished goods and concentrate from the Lipton Tea
Partnership and finished goods from the North American Coffee Partnership. PBO
pays a royalty fee to PepsiCo for the use of the Aquafina trademark.
    
 
     PepsiCo provides certain administrative support to PBO, including
collection of trade receivables, development and maintenance of information
systems, and insurance coverage.
 
   
     The Combined Statements of Operations include the following income and
(expense) transactions with PepsiCo:
    
 
   
<TABLE>
<CAPTION>
                                                            1998      1997      1996
                                                           ------    ------    ------
<S>                                                        <C>       <C>       <C>
Net sales................................................  $ 13.9    $ 13.6    $ 13.4
Cost of goods sold.......................................  $(68.8)   $(66.3)   $(60.7)
Selling, delivery and administrative expenses............  $ 43.2    $ 49.0    $ 51.8
</TABLE>
    
 
   
     There are no minimum fees or payments that PBO is required to make to
PepsiCo, nor is PBO obligated to PepsiCo under any minimum purchase
requirements. There are no conditions or requirements that could result in the
repayment of any marketing support payments received by PBO from PepsiCo.
    
 
NOTE 13 -- CONTINGENCIES
 
   
     PBO is subject to various claims and contingencies related to lawsuits,
taxes, environmental and other matters arising out of the normal course of
business. Management believes that the ultimate liability, if any, in excess of
amounts already recognized arising from such claims or contingencies is not
likely to have a material adverse effect on PBO's annual results of operations,
financial condition or liquidity.
    
 
   
NOTE 14 -- BUSINESS SEGMENTS
    
 
   
     In 1998, we adopted Statement of Financial Accounting Standards No. 131
Disclosures about Segments of a Business Enterprise and Related Information. PBO
operates in one industry segment which is the
    
 
                                      F-15
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   97
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
manufacture, sale and distribution of carbonated soft drinks and other
ready-to-drink beverages. The prior year's segment information presented has
been restated to present our two reportable operating segments which are based
on geographic area: United States and Central Europe. The relevant measure of
profitability that is used to evaluate the performance of the operating segments
is operating profit before allocation of corporate overhead charges. There are
no significant intra-segment transactions. Revenues are based upon the location
of where product was sold.
    
 
   
<TABLE>
<CAPTION>
                                                            1998      1997      1996
                                                           ------    ------    ------
<S>                                                        <C>       <C>       <C>
Net Sales
  United States..........................................  $541.9    $517.4    $507.0
  Central Europe.........................................   180.2     186.3     219.5
                                                           ------    ------    ------
                                                           $722.1    $703.7    $726.5
                                                           ======    ======    ======
Operating profit (loss)
  United States..........................................  $ 49.0    $ 42.3    $ 36.9
  United States allocated overhead.......................   (14.0)    (13.4)    (12.2)
                                                           ------    ------    ------
                                                             35.0      28.9      24.7
  Central Europe.........................................   (31.2)    (44.6)    (56.0)
  Central Europe allocated overhead......................    (5.7)     (6.4)     (6.6)
                                                           ------    ------    ------
                                                            (36.9)    (51.0)    (62.6)
                                                           ------    ------    ------
                                                           $ (1.9)   $(22.1)   $(37.9)
                                                           ======    ======    ======
Amortization of Intangible Assets
  United States..........................................  $ 13.9    $ 14.1    $ 14.1
  Central Europe.........................................      .3        .3        .5
                                                           ------    ------    ------
                                                           $ 14.2    $ 14.4    $ 14.6
                                                           ======    ======    ======
Depreciation Expense
  United States..........................................  $ 22.7    $ 22.5    $ 22.8
  Central Europe.........................................    27.9      31.0      33.1
                                                           ------    ------    ------
                                                           $ 50.6    $ 53.5    $ 55.9
                                                           ======    ======    ======
Capital Spending
  United States..........................................  $ 30.4    $ 25.6    $ 29.1
  Central Europe.........................................    24.4      32.0      79.6
                                                           ------    ------    ------
                                                           $ 54.8    $ 57.6    $108.7
                                                           ======    ======    ======
Total Assets
  United States..........................................  $580.9    $619.6    $628.5
  Central Europe.........................................   220.3     237.5     289.3
                                                            801.2     857.1     917.8
                                                           ======    ======    ======
Long-lived Assets
  United States..........................................  $507.4    $548.4    $560.1
  Central Europe.........................................   178.8     179.4     225.6
                                                           ------    ------    ------
                                                           $686.2    $727.8    $785.7
                                                           ======    ======    ======
</TABLE>
    
 
   
     Other assets on the Combined Balance Sheets include a $37.2 million, $34.6
million and $28.3 million investment in a Polish joint venture at December 26,
1998, December 27, 1997 and December 28, 1996, respectively. PBO's equity income
or loss in such joint venture was $2.8 million and $4.9 million equity income in
1998 and 1997 and $9.4 million equity loss in 1996.
    
 
NOTE 15 -- SUBSEQUENT EVENTS (UNAUDITED)
 
     On January 25, 1999, the Board of Directors of Whitman Corporation
("Whitman") approved an agreement in which PepsiCo will consolidate certain of
its bottling territories and other assets with Whitman's existing bottling
businesses to create a new bottling company referred to as "New Whitman."
PepsiCo will transfer to the new company a number of bottling operations,
including territories in Illinois, Indiana, Missouri and Ohio in the United
States as well as in the Czech Republic, Slovakia, Hungary and Poland.
 
                                      F-16
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   98
 
                          PEPSICO BOTTLING OPERATIONS
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
   
PepsiCo also will transfer to the new company the 20% stake it currently holds
in Whitman's Pepsi-Cola General Bottlers subsidiary. The agreement specified
that Whitman will transfer to PepsiCo operations in: Marion, Virginia;
Princeton, West Virginia and St. Petersburg, Russia.
    
 
   
     New Whitman will assume liabilities associated with PepsiCo's United States
operations and will acquire PepsiCo's international operations for cash,
resulting in net proceeds to PepsiCo of $300 million. In addition, PepsiCo will
receive 54 million shares of common stock in New Whitman, giving PepsiCo
immediate ownership of approximately 35% of New Whitman.
    
 
   
     The merger transaction is subject to the approval of the shareholders of
Whitman.
    
 
   
     On March 19, 1999, Whitman sold its bottling operations located in Marion,
Virginia and Princeton, West Virginia along with related transportation assets
to PepsiCo for $97.8 million in cash.
    
 
                                      F-17
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   99
 
                                                                      APPENDIX A
 
   
                              AMENDED AND RESTATED
    
 
                       CONTRIBUTION AND MERGER AGREEMENT
 
   
                           DATED AS OF MARCH 18, 1999
    
 
                                     AMONG
 
                              WHITMAN CORPORATION,
 
                                 PEPSICO, INC.,
 
                                      AND
 
                      HEARTLAND TERRITORIES HOLDINGS, INC.
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   100
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                              PAGE
                                                                              ----
<S>             <C>                                                           <C>
                                    ARTICLE I
 
                                   THE CLOSING
 
SECTION 1.01.   Closing.....................................................    2
SECTION 1.02.   Certain Definitions.........................................    3
 
                                    ARTICLE II
 
                                 THE CONTRIBUTION
 
SECTION 2.01.   Contribution................................................    3
SECTION 2.02.   Assumption of Certain Liabilities...........................    3
SECTION 2.03.   Termination of Certain Intercompany Agreements..............    4
 
                                   ARTICLE III
 
                THE MERGER; EFFECT OF THE MERGER ON THE CAPITAL STOCK
                         OF THE CONSTITUENT CORPORATIONS
 
SECTION 3.01.   The Merger..................................................    4
SECTION 3.02.   Effective Time..............................................    4
SECTION 3.03.   Effects.....................................................    4
SECTION 3.04.   Certificate of Incorporation and By-laws....................    4
SECTION 3.05.   Directors and Officers of the Surviving Corporation.........    5
SECTION 3.06.   Effect on Capital Stock.....................................    5
                (a) Capital Stock of Merger Sub.............................    5
                (b) Cancelation of Merger Sub-Owned Stock; Conversion of
                  Treasury Stock............................................    5
                (c) Conversion of Whitman Common Stock......................    5
                (d) Conversion of Whitman Stock Options.....................    5
 
                                    ARTICLE IV
 
                  PURCHASE AND SALE FOLLOWING THE EFFECTIVE TIME
 
SECTION 4.01.   Whitman Transfers...........................................    6
SECTION 4.02.   PepsiCo Transfers...........................................    7
SECTION 4.03.   Purchases Net of Indebtedness...............................    8
 
                                    ARTICLE V
 
                          REPRESENTATIONS AND WARRANTIES
 
SECTION 5.01.   Representations and Warranties of Whitman...................    8
                (a)  Organization, Standing and Corporate Power.............    8
                (b)  Subsidiaries...........................................    8
                (c)  Capital Structure......................................    9
                (d)  Authority; Noncontravention............................    9
                (e)  SEC Documents; Financial Statements; Undisclosed
                     Liabilities............................................   10
                (f)  Information Supplied...................................   11
                (g)  Absence of Certain Changes or Events...................   12
                (h)  Litigation.............................................   12
                (i)  Changes in Benefit Plans..............................    12
</TABLE>
 
                                       A-i
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   101
 
<TABLE>
<CAPTION>
                                                                              PAGE
                                                                              ----
<S>             <C>                                                           <C>
                (j)  ERISA Compliance.......................................   13
                (k)  Taxes..................................................   14
                (l)  No Excess Parachute Payments...........................   14
                (m)  Compliance With Applicable Laws; Permits...............   14
                (n)  Contracts..............................................   15
                (o)  Title to Properties....................................   15
                (p)  Voting Requirements....................................   15
                (q)  State Takeover Statutes................................   15
                (r)  Brokers................................................   16
                (s)  Opinion of Financial Advisor...........................   16
                (t)  Whitman Rights Agreement...............................   16
                (u)  Nature of Purchase.....................................   16
                (v)  Sufficiency of Assets..................................   16
                (w)  Year 2000 Compliance...................................   16
SECTION 5.02.   Representations and Warranties of PepsiCo and Merger Sub....   17
                (a)  Organization, Standing and Corporate Power.............   17
                (b)  PepsiCo Subsidiaries...................................   17
                (c)  Authority; Noncontravention............................   17
                (d)  Financial Statements; Undisclosed Liabilities..........   18
                (e)  Information Supplied...................................   19
                (f)  Absence of Certain Changes or Events...................   19
                (g)  Litigation.............................................   19
                (h)  Changes in PepsiCo Benefit Plans.......................   19
                (i)  ERISA Compliance.......................................   20
                (j)  Taxes..................................................   21
                (k)  No Excess Parachute Payments...........................   21
                (l)  Compliance With Applicable Laws; Permits...............   21
                (m)  Contracts..............................................   22
                (n)  Title to Properties....................................   23
                (o)  Nature of Purchase.....................................   23
                (p)  Sufficiency of Assets..................................   23
                (q)  Brokers................................................   23
                (r)  Year 2000 Compliance...................................   23
 
                                    ARTICLE VI
 
                          COVENANTS RELATING TO BUSINESS
 
SECTION 6.01.   Alternative Transactions....................................   24
SECTION 6.02.   Interim Operations of Whitman...............................   24
SECTION 6.03.   Interim Operations of PepsiCo Subsidiaries..................   26
SECTION 6.04.   Advice of Changes...........................................   27
SECTION 6.05.   Other Actions...............................................   27
 
                                   ARTICLE VII
 
                               ADDITIONAL COVENANTS
 
SECTION 7.01.   Preparation of Form S-4 and the Proxy Statement/Prospectus;
                  Whitman Stockholders Meeting..............................   28
SECTION 7.02.   Listing Application.........................................   28
</TABLE>
 
                                      A-ii
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   102
 
<TABLE>
<CAPTION>
                                                                              PAGE
                                                                              ----
<S>             <C>                                                           <C>
SECTION 7.03.   Access to Information; Confidentiality......................   28
SECTION 7.04.   Reasonable Efforts..........................................   29
SECTION 7.05.   Affiliates..................................................   29
SECTION 7.06.   Whitman Stock Options; Whitman Stock Plans; Certain Employee
                  Matters...................................................   30
SECTION 7.07.   Fees and Expenses...........................................   30
SECTION 7.08.   Rights Agreement............................................   31
SECTION 7.09.   PGB Stockholders' Agreement.................................   31
SECTION 7.10.   Public Announcements........................................   31
SECTION 7.11.   Further Assurances..........................................   31
SECTION 7.12.   Post-Closing Cooperation....................................   32
SECTION 7.13.   Merger Sub Rights Agreement.................................   32
SECTION 7.14.   Merger Sub Share Repurchase.................................   32
SECTION 7.15.   St. Petersburgco Indebtedness...............................   33
SECTION 7.16.   Services Agreements.........................................   33
SECTION 7.17.   Section 16b-3...............................................   33
SECTION 7.18.   Insured Claims..............................................   33
 
                                   ARTICLE VIII
 
                               CONDITIONS PRECEDENT
 
SECTION 8.01.   Conditions Precedent........................................   34
                (a) Stockholder Approval....................................   34
                (b) HSR Act.................................................   34
                (c) No Injunctions or Restraints............................   34
                (d) NYSE Listing............................................   34
                (e) Form S-4................................................   34
SECTION 8.02.   Conditions to Obligations of PepsiCo and Merger Sub.........   35
                (a) Representations and Warranties..........................   35
                (b) Performance of Obligations..............................   35
                (c) Tax Opinion.............................................   35
SECTION 8.03.   Conditions to Obligations of Whitman........................   35
                (a) Representations and Warranties..........................   35
                (b) Performance of Obligations..............................   35
                (c) Tax Opinion.............................................   35
                (d) Contribution............................................   35
 
                                    ARTICLE IX
 
                        TERMINATION, AMENDMENT AND WAIVER
 
SECTION 9.01.   Termination.................................................   36
SECTION 9.02.   Effect of Termination.......................................   36
SECTION 9.03.   Amendment...................................................   36
SECTION 9.04.   Extension; Waiver...........................................   37
</TABLE>
 
                                      A-iii
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   103
 
   
<TABLE>
<CAPTION>
                                                                              PAGE
                                                                              ----
<S>             <C>                                                           <C>
                                    ARTICLE X
 
                                 INDEMNIFICATION
 
SECTION 10.01.  Indemnification.............................................   37
                (a)  Indemnification by Merger Sub and PGB..................   37
                (b)  Indemnification by PepsiCo.............................   37
                (c)  Losses Net of Insurance, Taxes, etc. ..................   38
                (d)  Procedures Relating to Indemnification.................   38
                (e)  Termination of Indemnification.........................   39
 
                                    ARTICLE XI
 
                  TAX INDEMNIFICATION; CERTAIN OTHER TAX MATTERS
 
SECTION 11.01.  Tax Indemnification.........................................   40
                (a)  Tax Indemnification by Merger Sub and PGB..............   40
                (b)  Tax Indemnification by PepsiCo.........................   40
                (c)  Tax Returns and Cooperations...........................   40
                (d)  Coordination with Article X............................   41
 
SECTION 11.02.  Certain Other Tax Matters...................................   41
                (a)  Termination of Tax Sharing Agreements..................   41
                (b)  FIRPTA Affidavit.......................................   41
                (c)  FIRPTA Affidavit.......................................   41
 
                                   ARTICLE XII
 
                           WORKING CAPITAL ADJUSTMENTS
 
SECTION 12.01.  Working Capital Adjustments.................................   41
 
                                   ARTICLE XIII
 
                                GENERAL PROVISIONS
 
SECTION 13.01.  Survival of Representations and Warranties..................   43
SECTION 13.02.  Notices.....................................................   43
SECTION 13.03.  Assignment..................................................   44
SECTION 13.04.  Severability................................................   44
SECTION 13.05.  Entire Agreement; No Third-Party Beneficiaries..............   44
SECTION 13.06.  Interpretation..............................................   44
SECTION 13.07.  Governing Law...............................................   45
SECTION 13.08.  Enforcement.................................................   45
SECTION 13.09.  Counterparts................................................   45
SECTION 13.10.  Transaction Documents.......................................   45
SECTION 13.11.  Headings....................................................   45
</TABLE>
    
 
                                      A-iv
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   104
 
   
        AMENDED AND RESTATED CONTRIBUTION AND MERGER AGREEMENT (this
     "Agreement") dated as of March 18, 1999, among Whitman Corporation, a
     Delaware corporation ("Whitman"), PepsiCo, Inc., a North Carolina
     corporation ("PepsiCo") and Heartland Territories Holdings, Inc., a
     Delaware corporation and a wholly owned subsidiary of PepsiCo ("Merger
     Sub").
    
 
                                    RECITALS
 
   
     WHEREAS PepsiCo, Merger Sub and Whitman are parties to a Contribution and
Merger Agreement, dated as of January 25, 1999 (the "Original Agreement"),
providing for the Merger (as defined) and the other transactions contemplated by
the Transaction Documents (as defined);
    
 
   
     WHEREAS PepsiCo, Merger Sub and Whitman desire to amend and restate the
Original Agreement in its entirety to make certain changes to the Original
Agreement;
    
 
   
     WHEREAS references in this Agreement to the "date hereof" and to the "date
of this Agreement" shall be deemed to refer to the date of the Original
Agreement;
    
 
     WHEREAS the respective Boards of Directors of PepsiCo, Merger Sub and
Whitman have approved and found advisable this Agreement and the merger of
Whitman with and into Merger Sub (the "Merger"), upon the terms and subject to
the conditions set forth in this Agreement, whereby each issued and outstanding
share of common stock, without par value, of Whitman ("Whitman Common Stock"),
other than shares owned by Merger Sub, will be converted into the Merger
Consideration;
 
     WHEREAS, prior to consummation of the Merger, upon the terms and subject to
the conditions of this Agreement, PepsiCo shall cause each of Pepsi-Cola
Operating Company of St. Louis, Inc., a Missouri corporation and a wholly owned
subsidiary of PepsiCo ("St. Louis Sub"), Pepsi-Cola Bottling Company of Ohio,
Inc., a Delaware corporation and a wholly owned subsidiary of PepsiCo ("Ohio
Sub"), Pepsi-Cola Operating Company of Chesapeake and Indianapolis, Inc., a
Delaware corporation and a wholly owned subsidiary of PepsiCo ("Opco Sub"), and
Pepsi-Cola Metropolitan Bottling Company, Inc., a New Jersey corporation and a
wholly owned subsidiary of PepsiCo ("Metro Sub"), to assign, transfer, convey
and contribute certain assets and liabilities to Merger Sub in exchange for the
issuance by Merger Sub of shares of common stock, par value $0.01 per share, of
Merger Sub ("Merger Sub Common Stock") and the assumption by Merger Sub of such
liabilities (collectively, the "Contribution");
 
     WHEREAS, upon consummation of the Merger, the name of Merger Sub shall be
changed to Whitman Corporation;
 
     WHEREAS, immediately following consummation of the Merger, Merger Sub shall
contribute to Pepsi-Cola General Bottlers, Inc., currently a majority owned
subsidiary of Whitman ("PGB"), all of the operating assets and liabilities
received by Merger Sub in the Contribution;
 
   
     WHEREAS, upon the terms and subject to the conditions of this Agreement,
Whitman shall sell all of the issued and outstanding shares of capital stock
(and certain related assets) of certain domestic and foreign Subsidiaries of
Whitman to PepsiCo (or its designee) in exchange for an aggregate purchase price
of $117,800,000 (collectively, the "Whitman Transfers");
    
 
     WHEREAS, immediately following consummation of the Merger, subject to the
terms and conditions of this Agreement, PepsiCo shall sell all of the issued and
outstanding shares of capital stock of certain foreign Subsidiaries owned by
PepsiCo and certain assets of certain domestic Subsidiaries of PepsiCo to PGB in
exchange for an aggregate purchase price of $176,000,000 (collectively, the
"PepsiCo Transfers");
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into a
Shareholder Agreement (the "Shareholder Agreement") substantially in the form of
Annex IV hereto;
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into a Master
Bottling Agreement (the "Master Bottling Agreement") substantially in the form
of Exhibit A hereto;
 
                                       A-1
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   105
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into a Master
Fountain Syrup Agreement (the "Master Fountain Syrup Agreement") substantially
in the form of Exhibit B hereto;
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into an
International Master Bottling Agreement (the "International Master Bottling
Agreement", and together with the Master Bottling Agreement and the Master
Fountain Syrup Agreement, the "New Pepsi-Cola Bottling Agreements")
substantially in the form of Exhibit C hereto;
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into Allied
Brand Agreements in accordance with Schedule I hereto (the "New Allied Brand
Agreements");
 
     WHEREAS, upon the Closing, PepsiCo, Whitman, Merger Sub and one or more
other bottlers licensed by PepsiCo will enter into one or more Transition
Services Agreements (the "Services Agreements") in connection with the
Transactions;
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into a
Registration Rights Agreement (the "Registration Rights Agreement"),
substantially in the form of Exhibit D hereto, with respect to the shares of
Merger Sub Common Stock to be issued to the Contributing PepsiCo Subsidiaries
(or their respective designees) in connection with the Contribution;
 
     WHEREAS, upon the Closing, PepsiCo and Merger Sub will enter into an
Employee Benefits Agreement (the "Employee Benefits Agreement") substantially in
the form of Exhibit E-1 hereto and, upon consummation of the Whitman Transfers
(prior to or upon the Closing), PepsiCo (or its designee) and Whitman will enter
into an Employee Benefits Agreement relating to the Whitman Transfers (the
"Whitman Transfers Employee Benefits Agreement") substantially in the form of
Exhibit E-2 hereto;
 
     WHEREAS, for Federal income tax purposes, the parties hereto intend that
(i) the Contribution, and the Contribution and Merger collectively, will qualify
as an exchange under the provisions of Section 351 of the United States Internal
Revenue Code of 1986, as amended (the "Code"), and (ii) the Merger will qualify
as a reorganization under Section 368(a) of the Code; and
 
     WHEREAS the parties desire to make certain representations, warranties,
covenants and agreements in connection with the transactions contemplated
hereby.
 
     NOW, THEREFORE, in consideration of the mutual promises set forth herein
and for other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties to this Agreement hereby agree as
follows:
 
                                   ARTICLE I
 
                                  THE CLOSING
 
     SECTION 1.01.  Closing.  (a) The closing (the "Closing") of the Merger
shall take place at the offices of Cravath, Swaine & Moore, 825 Eighth Avenue,
New York, New York 10019 at 10:00 a.m. on the second business day following the
satisfaction (or, to the extent permitted by law, waiver by all parties) of the
conditions set forth in Article VIII (other than those conditions that by their
nature are to be satisfied at the Closing, but subject to the fulfillment or
waiver of those conditions), or at such other place, time and date as shall be
agreed in writing between the parties hereto. The date on which the Closing
occurs is referred to in this Agreement as the "Closing Date".
 
     (b) Upon the Closing, subject to the terms and conditions of this
Agreement:
 
        (i) Whitman shall, and shall cause its Subsidiaries and affiliates to,
     terminate the Whitman Intercompany Agreements, and such Agreements shall
     thereafter have no force or effect; provided, however, that Whitman shall,
     and shall cause its Subsidiaries and affiliates to, terminate the Whitman
     Intercompany Agreements relating to the PepsiCo Acquired Businesses upon
     consummation of the Whitman Transfers if such Transfers are consummated
     prior to the Closing in accordance with Section 4.01(b), and such
     Agreements shall thereafter have no force or effect;
 
                                       A-2
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   106
 
        (ii) PepsiCo shall, and shall cause its Subsidiaries and affiliates to,
     terminate the PepsiCo Intercompany Agreements relating to the PGB Acquired
     Businesses, and such Agreements shall thereafter have no force or effect;
 
        (iii) PepsiCo and Whitman shall, and shall cause their respective
     Subsidiaries and affiliates to, terminate the Old Bottling Agreements;
 
        (iv) PepsiCo and Merger Sub shall execute and deliver the New Pepsi-Cola
     Bottling Agreements and the New Allied Brand Agreements;
 
        (v) PepsiCo and Merger Sub shall execute and deliver the Shareholder
     Agreement, the Services Agreements (provided that, if the Whitman Transfers
     are consummated prior to the Closing, the Services Agreement relating to
     the Whitman Transfers shall be executed and delivered by the parties
     thereto upon such consummation), the Registration Rights Agreement, the
     Employee Benefits Agreement and the Whitman Transfers Employee Benefits
     Agreement (provided that, if the Whitman Transfers are consummated prior to
     the Closing, the Whitman Transfers Employee Benefits Agreement shall be
     executed and delivered by the parties thereto upon such consummation);
 
        (vi) PepsiCo and Whitman shall cause the Merger to be effected as
     provided in Section 3.01;
 
        (vii) immediately following consummation of the Merger, PepsiCo and PGB
     shall, and Merger Sub shall cause PGB to, effect the PepsiCo Transfers; and
 
        (viii) PepsiCo and Merger Sub shall effect the Whitman Transfers if such
     Transfers have not previously been consummated.
 
     SECTION 1.02.  Certain Definitions.  Capitalized terms used but not defined
herein shall have the meanings set forth in Annex I attached hereto.
 
                                   ARTICLE II
 
                                THE CONTRIBUTION
 
     SECTION 2.01.  Contribution.  (a) Prior to the Closing, subject to
subparagraph (b) below:
 
        (i) PepsiCo shall cause St. Louis Sub to assign, transfer, convey and
     contribute to Merger Sub, and Merger Sub shall acquire from St. Louis Sub,
     all the right, title and interest of St. Louis Sub in, to and under the St.
     Louis Sub Bottling Business, free and clear of all Liens, other than
     Permitted Liens;
 
        (ii) PepsiCo shall cause Ohio Sub to assign, transfer, convey and
     contribute to Merger Sub, and Merger Sub shall acquire from Ohio Sub, all
     the right, title and interest of Ohio Sub in, to and under the Ohio Sub
     Bottling Business, free and clear of all Liens, other than Permitted Liens;
 
        (iii) PepsiCo shall cause Opco Sub to assign, transfer, convey and
     contribute to Merger Sub, and Merger Sub shall acquire from Opco Sub, all
     the right, title and interest of Opco Sub in, to and under the Opco Sub
     Bottling Business, free and clear of all Liens, other than Permitted Liens;
     and
 
        (iv) PepsiCo shall cause Metro Sub to assign, transfer, convey and
     contribute to Merger Sub, and Merger Sub shall acquire from Metro Sub, all
     the right, title and interest of Metro Sub in, to and under the PGB Shares,
     free and clear of all Liens.
 
     (b) Prior to the Closing, in exchange for the St. Louis Sub Bottling
Business, the Ohio Sub Bottling Business, the Opco Sub Bottling Business and the
PGB Shares to be acquired by Merger Sub pursuant to subparagraph (a) above,
Merger Sub shall (i) issue to the Contributing PepsiCo Subsidiaries (or their
respective designees) an aggregate of 53,999,500 shares of Merger Sub Common
Stock and (ii) assume the Merger Sub Assumed Liabilities relating to the St.
Louis Sub Bottling Business, the Ohio Sub Bottling Business, the Opco Sub
Bottling Business and the Contributed Intercompany Indebtedness; provided,
however, that PepsiCo shall provide written notice to Whitman no later than
seven days prior to the Closing of the allocation of such shares among the
Contributing PepsiCo Subsidiaries (or their respective designees).
 
                                       A-3
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   107
 
     SECTION 2.02.  Assumption of Certain Liabilities.  Merger Sub shall assume,
effective as of the consummation of the Contribution, and from and after the
consummation of the Contribution, Merger Sub shall pay, perform and discharge
when due, all liabilities and obligations of any nature, or claims of such
liability or obligation, whether matured or unmatured, liquidated or
unliquidated, fixed or contingent, known or unknown ("Liabilities") arising out
of or relating to (in each case at any time prior to, on or after the
consummation of the Contribution) the Merger Sub Acquired Businesses, other than
the Excluded Liabilities (the "Merger Sub Assumed Liabilities"), including the
following:
 
        (i) all Liabilities arising out of or related to the operation of the
     Merger Sub Acquired Businesses arising at any time prior to, on or after
     the consummation of the Contribution, including all Liabilities to the
     extent arising out of or relating to the manufacture, distribution or sale
     of any products or services of the Merger Sub Acquired Businesses at any
     time prior to, on or after the consummation of the Contribution;
 
        (ii) all Liabilities under the Assigned Contracts relating to the Merger
     Sub Acquired Businesses which arise at any time prior to, on or after the
     consummation of the Contribution;
 
        (iii) all Liabilities to the extent, and as of the date, set forth in
     the Employee Benefits Agreement;
 
        (iv) any Taxes (other than United States Federal, state and local, or
     foreign income or franchise taxes for any period, or portion thereof,
     ending on or prior to the Closing Date and Taxes described in Section
     7.07(a)(3)) imposed on the Merger Sub Acquired Businesses relating to any
     period, or any portion thereof, starting at any time prior to, on or after
     the Closing Date; and
 
        (v) intercompany indebtedness of PepsiCo and the Contributing PepsiCo
     Subsidiaries to the extent set forth on Schedule 2.02(v) of the PepsiCo
     Disclosure Schedule (the "Contributed Intercompany Indebtedness").
 
     SECTION 2.03.  Termination of Certain Intercompany Agreements.  PepsiCo
shall, and shall cause its Subsidiaries and affiliates to, terminate the PepsiCo
Intercompany Agreements relating to the Merger Sub Acquired Businesses upon
consummation of the Merger, and such Agreements shall thereafter have no force
or effect.
 
                                  ARTICLE III
 
          THE MERGER; EFFECT OF THE MERGER ON THE CAPITAL STOCK OF THE
                            CONSTITUENT CORPORATIONS
 
     SECTION 3.01.  The Merger.  On the terms and subject to the conditions set
forth in this Agreement, and in accordance with the Delaware General Corporation
Law (the "DGCL"), Whitman shall be merged with and into Merger Sub at the
Effective Time. At the Effective Time, the separate corporate existence of
Whitman shall cease and Merger Sub shall continue as the surviving corporation
(the "Surviving Corporation").
 
     SECTION 3.02.  Effective Time.  Prior to the Closing, PepsiCo shall
prepare, and on the Closing Date PepsiCo shall file with the Secretary of State
for the State of Delaware, a certificate of merger or other appropriate
documents (in any such case, the "Certificate of Merger") executed in accordance
with the relevant provisions of the DGCL and shall make all other filings or
recordings required under the DGCL. The Merger shall become effective at such
time as the Certificate of Merger is duly filed with such Secretary of State, or
at such other time as PepsiCo and Whitman shall agree and specify in the
Certificate of Merger (the time the Merger becomes effective being the
"Effective Time").
 
     SECTION 3.03.  Effects.  The Merger shall have the effects set forth in
Section 259 of the DGCL.
 
     SECTION 3.04.  Certificate of Incorporation and By-laws.  (a) The
Certificate of Incorporation of Merger Sub, as in effect immediately prior to
the Effective Time, shall be amended as of the Effective Time so as to read in
its entirety in the form set forth as Annex II and, as so amended, such
Certificate of
 
                                       A-4
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   108
 
Incorporation shall be the certificate of incorporation of the Surviving
Corporation until thereafter changed or amended as provided therein or by
applicable law.
 
     (b) The By-laws of Merger Sub, as in effect immediately prior to the
Effective Time, shall be amended as of the Effective Time so as to read in their
entirety in the form set forth as Annex III and, as so amended, such By-laws
shall be the By-laws of the Surviving Corporation until thereafter changed or
amended as provided therein or by applicable law.
 
     SECTION 3.05.  Directors and Officers of the Surviving Corporation.  (a)
The Board of Directors of the Surviving Corporation shall be as designated in
accordance with the Shareholder Agreement until the earlier of the resignation
or removal of any individual designated in accordance with the Shareholder
Agreement or until their respective successors are duly elected and qualified,
as the case may be, it being agreed that if any director who has been designated
by PepsiCo shall be unable or unwilling to serve as a director at the Effective
Time PepsiCo shall designate another individual reasonably acceptable to Whitman
to serve in such individual's place.
 
     (b) The officers of Whitman immediately prior to the Effective Time shall
be the officers of the Surviving Corporation, until the earlier of their
resignation or removal or until their respective successors are duly elected and
qualified, as the case may be.
 
     SECTION 3.06.  Effect on Capital Stock.  As of the Effective Time, by
virtue of the Merger and without any action on the part of the holder of any
shares of Whitman Common Stock or any shares of capital stock of Merger Sub:
 
        (a) Capital Stock of Merger Sub.  Each issued and outstanding share of
     capital stock of Merger Sub shall be converted into and become one fully
     paid and nonassessable share of Merger Sub Common Stock.
 
        (b) Cancelation of Merger Sub-Owned Stock; Conversion of Treasury
     Stock.  Each share of Whitman Common Stock that is owned by Merger Sub
     shall no longer be outstanding and shall automatically be canceled and
     retired and shall cease to exist, and no Merger Sub Common Stock or other
     consideration shall be delivered in exchange therefor. Each share of
     Whitman Common Stock that is owned by Whitman shall be converted into and
     become one fully paid and nonassessable share of Merger Sub Common Stock.
 
        (c) Conversion of Whitman Common Stock.  Subject to Section 3.06(b),
     each issued and outstanding share of Whitman Common Stock shall be
     converted into one fully paid and nonassessable share of Merger Sub Common
     Stock (the "Merger Consideration"). As of the Effective Time, all such
     shares of Whitman Common Stock shall no longer be outstanding and shall
     automatically be canceled and retired and shall cease to exist, and each
     holder of a certificate representing any such shares of Whitman Common
     Stock shall cease to have any rights with respect thereto, except that,
     from and after the Effective Time, certificates representing Whitman Common
     Stock immediately prior to the Effective Time shall be deemed for all
     purposes to represent the number of shares of Merger Sub Common Stock into
     which they were converted pursuant to this subparagraph (c) (provided that
     if an exchange of certificates formerly representing Whitman Common Stock
     for certificates representing Merger Sub Common Stock is required by law or
     applicable rule or regulation, Merger Sub will arrange for such exchange on
     a share-for-share basis pursuant to reasonable and customary exchange
     procedures).
 
        (d) Conversion of Whitman Stock Options.  Each outstanding option to
     purchase shares of Whitman Common Stock shall be converted into an option
     to purchase an equal number of shares of Merger Sub Common Stock. As of the
     Effective Time, all such options to purchase Whitman Common Stock shall no
     longer be outstanding and shall automatically be canceled and retired and
     shall cease to exist, except that, from and after the Effective Time, each
     agreement representing an option to purchase Whitman Common Stock prior to
     the Effective Time shall, without any action on the part of the holder
     thereof, be deemed to constitute an agreement to purchase an equal number
     of shares of Merger Sub Common Stock, subject to all of the same terms and
     conditions, including without limitation, duration and price, as shall be
     set forth in each such agreement (it being understood that all options
     issued prior
 
                                       A-5
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   109
 
     to January 1, 1999, shall be fully vested in accordance with the terms of
     the applicable Whitman Stock Plans).
 
                                   ARTICLE IV
 
                 PURCHASE AND SALE FOLLOWING THE EFFECTIVE TIME
 
     SECTION 4.01.  Whitman Transfers.  (a) Upon the Closing, subject to the
terms and conditions of this Agreement, Whitman shall, and following the
Effective Time Merger Sub shall, cause its relevant Subsidiaries to sell,
transfer and convey to PepsiCo (or its designee), and PepsiCo (or its designee)
shall purchase all of such Subsidiaries' right, title and interest in, to and
under the Princetonco Shares, the Marionco Shares and the Neva Holdings LLC
Units, together with related assets, free and clear of all Liens, other than, in
the case of such assets, Permitted Liens, as follows:
 
        (i) As to Princetonco:
 
   
           (A) PGB shall sell, transfer and convey to PepsiCo (or its designee)
        the Princetonco Shares in exchange for an aggregate purchase price of
        $32,500,000;
    
 
           (B) Globe Transport, Inc. shall sell, transfer and convey to PepsiCo
        (or its designee) the vehicles and other fleet assets used or held for
        use primarily in the operation or conduct of Princetonco's business in
        exchange for an aggregate purchase price of $450,000 and the assumption
        by PepsiCo (or its designee) of all Liabilities arising out of or
        relating to (at any time prior to, on or after the consummation of the
        Whitman Transfers) such vehicle and other fleet assets;
 
           (C) Globe Transport, Inc. will assign its leasehold interests in any
        vehicles or fleet assets used or held for use primarily in the operation
        or conduct of Princetonco's business to PepsiCo (or its designee) in
        exchange for the assumption by PepsiCo (or its designee) of all
        Liabilities arising out of or relating to (at any time prior to, on or
        after the consummation of the Whitman Transfers) such leasehold
        interests; and
 
           (D) PCGB, Inc. shall sell, transfer and convey to PepsiCo (or its
        designee) the intangible assets used or held for use primarily in the
        operation or conduct of Princetonco's business in exchange for an
        aggregate purchase price of $5,500,000; provided, however, that PCGB,
        Inc. shall retain all Liabilities arising out of or relating to (at any
        time prior to, on or after the consummation of the Whitman Transfers)
        such intangible assets (other than any such Liabilities arising after
        the consummation of the Whitman Transfers as a result of PepsiCo's use
        of such intangible assets).
 
        (ii) As to Marionco:
 
   
           (A) PGB shall sell, transfer and convey to PepsiCo (or its designee)
        the Marionco Shares in exchange for an aggregate purchase price of
        $51,500,000;
    
 
           (B) Globe Transport, Inc. shall sell, transfer and convey to PepsiCo
        (or its designee) the vehicles and other fleet assets used or held for
        use primarily in the operation or conduct of Marionco's business in
        exchange for an aggregate purchase price of $550,000 and the assumption
        by PepsiCo (or its designee) of all Liabilities arising out of or
        relating to (at any time prior to, on or after the consummation of the
        Whitman Transfers) such vehicle and other fleet assets;
 
           (C) Globe Transport, Inc. shall assign its leasehold interest in any
        vehicles or fleet assets used or held for use primarily in the operation
        or conduct of Marionco's business to PepsiCo (or its designee) in
        exchange for the assumption by PepsiCo (or its designee) of all
        Liabilities arising out of or relating to (at any time prior to, on or
        after the consummation of the Whitman Transfers) such leasehold
        interests; and
 
           (D) PCGB, Inc. shall sell to PepsiCo (or its designee) the intangible
        assets used or held for use primarily in the operation or conduct of
        Marionco's business in exchange for an aggregate purchase price of
        $7,300,000; provided, however, that PCGB, Inc. shall retain all
        Liabilities arising
 
                                       A-6
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   110
 
        out of or relating to (at any time prior to, on or after the
        consummation of the Whitman Transfers) such intangible assets (other
        than any such Liabilities arising after the consummation of the Whitman
        Transfers as a result of PepsiCo's use of such intangible assets).
 
        (iii) As to Neva Holdings LLC, PGB and GB International, Inc. shall
     sell, transfer and convey to PepsiCo (or its designee) the Neva Holdings
     LLC Units in exchange for an aggregate purchase price of $20,000,000.
 
        (iv) PepsiCo (or its designee) shall assume all Liabilities to the
     extent, and as of the date, set forth in the Whitman Transfers Employee
     Benefits Agreement.
 
   
        (v) Notwithstanding the sales and transfers described above in Section
     4.01(a)(i), (ii), and (iii), PGB shall retain all the accounts receivable
     and trade payables of each of Princetonco and Marionco, and in lieu of such
     accounts receivable and trade payables, Whitman shall cause a good faith
     estimate of the amount of the accounts receivable less the amount of trade
     payables (the "PGB Net Receivables Amount") of each of Princetonco and
     Marionco as of the date of the consummation of the transfers described
     above in Section 4.01(a)(i), (ii) and (iii), less the amount equal to the
     interest for a thirty-day period on the PGB Net Receivables Amount
     (calculated at an indexed interest rate as mutually agreed upon by Whitman
     and PepsiCo, which index shall also be used to determine the interest rate
     applicable to the Contributed Intercompany Indebtedness) (as so reduced,
     the "Discounted PGB Net Receivables Amount"), to be included in the cash or
     cash equivalents in each of Princetonco and Marionco, as the case may be,
     as of the date of the consummation of the transfers described in Section
     4.01(a)(i), (ii) and (iii). Notwithstanding anything in this Agreement to
     the contrary, from after the consummation of the transfers described above
     in Section 4.01(a)(i), (ii) and (iii), (A) PepsiCo and/or its affiliates
     shall remit to PGB any amounts received by either Princetonco or Marionco
     in connection with the accounts receivable of Princetonco and Marionco
     generated prior to the consummation of such transfers and (B) PGB, and
     after the Closing, Merger Sub, shall indemnify PepsiCo and its affiliates
     (other than Merger Sub, PGB and their respective Subsidiaries) and each of
     their respective officers, directors, employees, stockholders, agents and
     representatives against, and hold them harmless from any claim or
     obligation for payment in connection with the trade payables of either
     Princetonco or Marionco generated prior to the consummation of such
     transfers.
    
 
   
     (b) Notwithstanding the foregoing subparagraph (a) or any other provision
of this Agreement, Whitman and PepsiCo shall, upon reasonable prior written
notice from PepsiCo to Whitman, cause all or part of the Whitman Transfers to be
consummated as soon as practicable following Whitman's receipt of such notice if
in the good faith determination of PepsiCo the full or partial consummation of
the Whitman Transfers prior to the Closing is reasonably necessary to permit
PepsiCo to prepare for another transaction intended to be entered into by
PepsiCo; provided, however, that the full or partial consummation of the Whitman
Transfers shall be subject to (i) the satisfaction (or, to the extent permitted
by law, waiver by all parties) of the conditions set forth in Sections 8.01(b)
and (c), Sections 8.02(a) and (b) and Sections 8.03(a) and (b) (and the other
conditions set forth in Article VIII shall not be applicable to the Whitman
Transfers), (ii) Section 10.01(a)(ii), Article XII and Article XIII and (iii)
the execution and delivery by PepsiCo (or its designee) and Whitman of the
Whitman Transfers Employee Benefits Agreement (as such Agreement may be
finalized in accordance with the terms thereof).
    
 
     SECTION 4.02.  PepsiCo Transfers.  Upon the Closing, immediately following
consummation of the Merger, subject to the terms and conditions of this
Agreement:
 
        (a) PepsiCo shall sell, transfer and convey to PGB, and Whitman shall,
     and following the Effective Time Merger Sub shall, cause PGB to purchase
     from PepsiCo, all the right, title and interest of PepsiCo in, to and under
     each of the Slovackco Shares, the Czechco Shares, the Hungarianco Shares,
     the Poland Distributionco Shares and the Polandco Shares, in each case free
     and clear of all Liens, in exchange for an aggregate purchase price of
     $130,000,000; provided, however, that (i) PepsiCo shall provide PGB with
     reasonable prior written notice in advance of the Closing of the individual
     portions of such aggregate purchase price attributable to the purchase of
     each of the Slovakco Shares, the Czechco Shares, the Hungarianco Shares,
     the Poland Distributionco Shares and the Polandco Shares, subject to
 
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     PGB's consent as to the allocation of such individual portions of the
     aggregate purchase price, which consent shall not be unreasonably withheld,
     delayed or conditioned and (ii) if the Poland Approvals shall not have been
     obtained prior to the Closing, PepsiCo and Whitman shall cause the
     beneficial ownership of the Poland Distributionco Shares and the Polandco
     Shares to be transferred from PepsiCo to PGB upon the Closing in exchange
     for the purchase price attributable to such Poland Distributionco Shares
     and Polandco Shares.
 
        (b) PepsiCo shall cause Gray Hawk Leasing Company to assign, transfer
     and convey to PGB (or its designee), and Whitman shall, and following the
     Effective Time Merger Sub shall, cause PGB (or its designee) to acquire
     from Gray Hawk Leasing Company, all the right, title and interest of Gray
     Hawk Leasing Company in, to and under the vending machine assets used or
     held for use primarily in the operation or conduct of the St. Louis Sub
     Bottling Business, the Ohio Sub Bottling Business and the Opco Sub Bottling
     Business, free and clear of all Liens, other than Permitted Liens, in
     exchange for an aggregate purchase price of $32,000,000 and the assumption
     by PGB (or its designee) of all Liabilities arising out of or relating to
     (at any time prior to, on or after the Closing) such vending machine
     assets.
 
   
        (c) PepsiCo shall cause New Bern Transport Company to assign, transfer
     and convey to Globe Transport, Inc. (or its designee), and Whitman shall,
     and following the Effective Time Merger Sub shall, cause Globe Transport,
     Inc. (or its designee) to acquire from New Bern Transport Company, all the
     right, title and interest of New Bern Transport Company in, to and under
     the vehicle and other fleet assets used or held for use primarily in the
     operation or conduct of the St. Louis Sub Bottling Business, the Ohio Sub
     Bottling Business and the Opco Sub Bottling Business, free and clear of all
     Liens, other than Permitted Liens, in exchange for an aggregate purchase
     price of $14,000,000 and the assumption by Globe Transport, Inc. (or its
     designee) of all Liabilities arising out of or relating to (at any time
     prior to, on or after the Closing) such vehicle and other fleet assets.
    
 
     SECTION 4.03.  Purchases Net of Indebtedness.  The amount of the purchase
price attributable to the PepsiCo Acquired Businesses to be purchased by PepsiCo
(or its designee) pursuant to the Whitman Transfers, or attributable to the PGB
Acquired Businesses to be purchased by PGB pursuant to the PepsiCo Transfers,
shall in each case be reduced by the aggregate amount of (i) except for the
Contributed Intercompany Indebtedness, any short-term or long-term indebtedness
for borrowed money owed by any such Business to any person on the Closing (or,
if prior to the Closing, upon the consummation of the Whitman Transfers) and
(ii) any short-term or long-term capitalized lease obligations (as determined in
accordance with GAAP) owed by any such Business to any person on the Closing
(or, if prior to the Closing, upon the consummation of the Whitman Transfers);
provided, however, that to the extent the aggregate amount of any such
indebtedness and any such capitalized lease obligations exceeds the amount of
the applicable purchase price attributable to such Business, the seller of such
Business shall pay the purchaser at the Closing (or, if prior to the Closing,
upon the consummation of the Whitman Transfers) an amount in cash equal to the
amount of any such excess.
 
                                   ARTICLE V
 
                         REPRESENTATIONS AND WARRANTIES
 
     SECTION 5.01.  Representations and Warranties of Whitman.  Except as
disclosed in the Whitman Filed SEC Documents or as set forth on the Disclosure
Schedule delivered by Whitman to PepsiCo prior to the execution of this
Agreement (the "Whitman Disclosure Schedule"), Whitman represents and warrants
to PepsiCo and Merger Sub as follows:
 
        (a) Organization, Standing and Corporate Power.  Each of Whitman and
     each of its Subsidiaries is a corporation, limited liability company or
     partnership duly organized or formed, as applicable, validly existing and,
     in the case of a corporation or a limited liability company, in good
     standing under the laws of the jurisdiction in which it is incorporated or
     formed and has the requisite corporate, limited liability company or
     partnership power and authority to carry on its business as now being
     conducted. Each of Whitman and each of its Subsidiaries is duly qualified
     or licensed to do business and is in good standing
 
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     in each jurisdiction in which the nature of its business or the ownership
     or leasing of its properties makes such qualification or licensing
     necessary, other than in such jurisdictions where the failure to be so
     qualified or licensed individually or in the aggregate is not reasonably
     likely to have a Material Adverse Effect on Whitman. Whitman has made
     available to PepsiCo true, complete and correct copies of its certificate
     of incorporation and by-laws and the certificates of incorporation and
     by-laws or certificates of formation and limited liability company
     agreements or partnership agreements, as applicable, of its Subsidiaries,
     in each case as amended to the date of this Agreement.
 
        (b) Subsidiaries.  (i) Exhibit 21 to Whitman's Annual Report on Form
     10-K for the year ended December 31, 1997 (the "Whitman Form 10-K") lists
     each Subsidiary of Whitman which as of the date of this Agreement is a
     Significant Subsidiary of Whitman. All the outstanding shares of capital
     stock of, or other ownership interests in, each Significant Subsidiary have
     been validly issued and are fully paid and nonassessable and are owned
     directly or indirectly by Whitman (except that, in the case of PGB and its
     Subsidiaries, Whitman directly or indirectly owns 80% of such shares), free
     and clear of all Liens and free of any other restriction (including any
     restriction on the right to vote, sell or otherwise dispose of such capital
     stock or such other ownership interest). Except for the capital stock of,
     or other ownership interests in, its Significant Subsidiaries noted above,
     Whitman does not own, directly or indirectly, any capital stock or other
     ownership interest in any corporation, partnership, limited liability
     company, joint venture or other entity constituting a Significant
     Subsidiary. For purposes of this subparagraph (b)(i), each of Neva Holdings
     LLC, Princetonco and Marionco shall be deemed to be a Significant
     Subsidiary of Whitman.
 
        (ii) All the outstanding shares of capital stock of St. Petersburgco
     have been validly issued and are fully paid and nonassessable and are owned
     by Neva Holdings LLC, free and clear of all Liens and free of any other
     restriction (including any restriction on the right to vote, sell or
     otherwise dispose of such capital stock or such other ownership interest).
 
        (iii) Each of St. Petersburgco, Princetonco and Marionco is engaged
     exclusively in the Bottling Business within the respective territories set
     forth opposite its name in Schedule 5.01(b)(iii) of the Whitman Disclosure
     Schedule and, except for such Bottling Business, is not engaged in any
     other business. Neva Holdings LLC is not engaged in any business other than
     holding shares of capital stock of St. Petersburgco.
 
        (c) Capital Structure.  The authorized capital stock of Whitman consists
     of 250,000,000 shares of Whitman Common Stock and 12,500,000 shares of
     preferred stock, without par value. At the close of business on January 20,
     1999, (i) 101,069,077 shares of Whitman Common Stock were issued and
     outstanding, (ii) 12,205,753 shares of Whitman Common Stock were held by
     Whitman in its treasury, (iii) 6,837,823 shares of Whitman Common Stock
     were reserved for issuance pursuant to outstanding options granted under
     the Whitman Stock Incentive Plan and the Whitman Revised Stock Incentive
     Plan (the "Whitman Stock Plans"), (iv) 2,500,000 shares of Junior
     Participating Second Preferred Stock (Series 1) were reserved for issuance
     in connection with the rights (the "Whitman Rights") to purchase shares of
     Junior Participating Second Preferred Stock (Series 1), issued pursuant to
     the Rights Agreement dated as of January 20, 1989, as amended (the "Whitman
     Rights Agreement"), between Whitman and First Chicago Trust Company of New
     York, as Rights Agent and (v) no shares of preferred stock were
     outstanding. Except as set forth above, at the close of business on January
     20, 1999, no shares of capital stock or other voting securities of Whitman
     were issued, reserved for issuance or outstanding. There are no outstanding
     stock appreciation rights ("SARs") which were not granted in tandem with a
     related Whitman Stock Option. All outstanding shares of capital stock of
     Whitman are, and all shares which may be issued pursuant to the Whitman
     Stock Plans will be, when issued, duly authorized, validly issued, fully
     paid and nonassessable and not subject to preemptive rights. There are not
     any bonds, debentures, notes or other indebtedness of Whitman or any of its
     Subsidiaries having the right to vote (or convertible into, or exchangeable
     for, securities having the right to vote) on any matters on which
     stockholders of Whitman or such Subsidiaries may vote. Whitman has made
     available to PepsiCo a true and complete list of all outstanding options
     (together with applicable exercise prices and vesting dates) to purchase
     capital stock of Whitman ("Whitman Stock Options"). Except as set forth
 
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     above, there are not any securities, options, warrants, calls, rights,
     commitments, agreements, arrangements or undertakings of any kind to which
     Whitman or any of its Subsidiaries is a party or by which any of them is
     bound obligating Whitman or any of its Subsidiaries to issue, deliver or
     sell, or cause to be issued, delivered or sold, additional shares of
     capital stock or other voting securities of Whitman or of any of its
     Subsidiaries or obligating Whitman or any of its Subsidiaries to issue,
     grant, extend or enter into any such security, option, warrant, call,
     right, commitment, agreement, arrangement or undertaking. There are not any
     outstanding contractual obligations of Whitman or any of its Subsidiaries
     to repurchase, redeem or otherwise acquire any shares of capital stock of
     Whitman or any of its Subsidiaries.
 
        (d) Authority; Noncontravention.  Whitman has the requisite corporate
     power and authority to enter into this Agreement and the other Transaction
     Documents to which it is a party (such other Transaction Documents, the
     "Whitman Relevant Agreements") and, subject to adoption of this Agreement
     by the holders of a majority of the total voting power of the outstanding
     shares of Whitman Common Stock (the "Whitman Stockholder Approval"), to
     consummate the transactions contemplated by this Agreement and the Whitman
     Relevant Agreements. The execution and delivery by Whitman of this
     Agreement and the Whitman Relevant Agreements and the consummation by
     Whitman of the Merger and the other transactions contemplated by the
     Transaction Documents have been duly authorized by all necessary corporate
     action on the part of Whitman, subject, in the case of this Agreement, to
     the Whitman Stockholder Approval. Each of this Agreement and the Whitman
     Relevant Agreements has been (or upon execution will be) duly executed and
     delivered by Whitman, and constitutes (or upon execution will constitute) a
     valid and binding obligation of Whitman, enforceable against Whitman in
     accordance with its respective terms. The execution and delivery of this
     Agreement and each Whitman Relevant Agreement do not (or upon execution
     will not), the consummation of the Merger and the other transactions
     contemplated by the Transaction Documents and compliance with the
     provisions of this Agreement and each Whitman Relevant Agreement will not,
     conflict with, or result in any violation of, or default (with or without
     notice or lapse of time or both) under, or give rise to a right of
     termination, cancelation or acceleration of any obligation under, (i) the
     certificate of incorporation or by-laws of Whitman or the comparable
     charter or organizational documents of any of its Subsidiaries, (ii) any
     loan or credit agreement, note, bond, mortgage, indenture, lease or other
     agreement, instrument or permit applicable to Whitman or any of its
     Subsidiaries or their respective properties or assets or (iii) subject to
     the governmental filings and other matters referred to in the following
     sentence, any judgment, order, decree, statute, law, ordinance, rule or
     regulation applicable to Whitman or any of its Subsidiaries or their
     respective properties or assets, other than, in the case of clause (ii) or
     (iii), any such conflicts, violations, defaults or rights that individually
     or in the aggregate are not reasonably likely to have a Material Adverse
     Effect on Whitman. No consent, approval, order or authorization of, or
     registration, declaration or filing with, any Federal, state or local
     government or any court, administrative agency or commission or other
     governmental authority or agency, domestic or foreign, including the
     European Community (a "Governmental Entity"), is required by or with
     respect to Whitman or any of its Subsidiaries in connection with the
     execution and delivery of this Agreement and any Whitman Relevant Agreement
     or the consummation by Whitman of the Merger and the other transactions
     contemplated by the Transaction Documents, except for (A) the filing of a
     premerger notification and report form by Whitman under the
     Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (together
     with the rules and regulations promulgated thereunder, the "HSR Act"), (B)
     the filing with the SEC of (I) a proxy statement relating to the Whitman
     Stockholder Approval (as amended or supplemented from time to time, the
     "Proxy Statement/Prospectus"), (II) a registration statement of Merger Sub
     on Form S-4 in connection with the issuance of Merger Sub Common Stock in
     the Merger (as amended or supplemented from time to time, the "Form S-4")
     and (III) such reports under Section 13(a) of the Securities Exchange Act
     of 1934, as amended, and the rules and regulations promulgated thereunder
     (the "Exchange Act"), as may be required in connection with this Agreement,
     the Merger and the other transactions contemplated by the Transaction
     Documents, (C) the filing of the Certificate of Merger with the Delaware
     Secretary of State and appropriate documents with the relevant authorities
     of other states in which Whitman is qualified to do business and such
     filings with
 
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     Governmental Entities to satisfy the applicable requirements of state
     securities or "blue sky" laws, (D) if necessary, the filing of a
     notification with the Polish Anti-Monopoly Office and the expiration of the
     required waiting period in respect thereof and the obtaining by PGB of a
     permit from the Polish Ministry of the Interior for the purchase of shares
     of a Polish company owning real estate (collectively, the "Poland
     Approvals") and (E) such other consents, approvals, orders, authorizations,
     registrations, declarations and filings the failure of which to be made or
     obtained, individually or in the aggregate, is not reasonably likely to
     have a Material Adverse Effect on Whitman.
 
        (e) SEC Documents; Financial Statements; Undisclosed Liabilities.  (i)
     Whitman has filed all required reports, schedules, forms, statements and
     other documents with the SEC since January 1, 1997 (the "Whitman SEC
     Documents"). As of their respective dates, the Whitman SEC Documents
     complied in all material respects with the requirements of the Securities
     Act of 1933, as amended, and the rules and regulations promulgated
     thereunder (the "Securities Act"), or the Exchange Act, as the case may be,
     and none of the Whitman SEC Documents contained any untrue statement of a
     material fact or omitted to state a material fact required to be stated
     therein or necessary in order to make the statements therein, in light of
     the circumstances under which they were made, not misleading. Except to the
     extent that information contained in any Whitman SEC Document has been
     revised or superseded by a later filed Whitman SEC Document, none of the
     Whitman SEC Documents contains any untrue statement of a material fact or
     omits to state any material fact required to be stated therein or necessary
     in order to make the statements therein, in light of the circumstances
     under which they were made, not misleading. The financial statements of
     Whitman included in the Whitman SEC Documents comply as to form in all
     material respects with applicable accounting requirements and the published
     rules and regulations of the SEC with respect thereto, have been prepared
     in accordance with GAAP applied on a consistent basis during the periods
     involved (except as may be indicated in the notes thereto) and fairly
     present the consolidated financial position of Whitman and its consolidated
     Subsidiaries as of the dates thereof and the consolidated results of their
     operations and cash flows for the periods then ended (subject, in the case
     of unaudited statements, to normal year-end audit adjustments). Except for
     Liabilities incurred in the ordinary course of business consistent with
     past practice since the date of the most recent consolidated balance sheet
     included in the Whitman SEC Documents and not in violation of this
     Agreement, neither Whitman nor any of its Subsidiaries has any Liabilities
     required by GAAP to be set forth on a consolidated balance sheet of Whitman
     and its consolidated Subsidiaries or in the notes thereto.
 
        (ii) Schedule 5.01(e)(ii) of the Whitman Disclosure Schedule sets forth
     the unaudited statements of income for the three years ended December 31,
     1997, and the nine months ended September 30, 1998, and the unaudited
     balance sheets as of December 31, 1997, and September 30, 1998 (the
     "PepsiCo Acquired Businesses Financial Statements"), for the PepsiCo
     Acquired Businesses. Except for the omission of footnote disclosures, the
     PepsiCo Acquired Businesses Financial Statements have been prepared in
     accordance with GAAP, applied on a consistent basis and fairly present the
     financial position of each of the PepsiCo Acquired Businesses as of the
     dates thereof and the results of operations for the periods then ended
     (subject to normal year-end adjustments). Except for Liabilities incurred
     in the ordinary course of business consistent with past practice since
     September 30, 1998, and not in violation of this Agreement, none of the
     Subsidiaries of Whitman included as part of the PepsiCo Acquired Businesses
     has any Liabilities required by GAAP to be set forth on a consolidated
     balance sheet of such Subsidiary.
 
        (iii) Schedule 5.01(e)(iii) of the Whitman Disclosure Schedule sets
     forth the unaudited pro forma consolidated statements of income for the
     year ended December 31, 1997, and the nine months ended September 30, 1998,
     and the unaudited pro forma consolidated balance sheets as of December 31,
     1997, and September 30, 1998 (the "Whitman Pro Forma Financial
     Statements"), for Whitman, excluding the PepsiCo Acquired Businesses.
     Except for the omission of footnote disclosures, the Whitman Pro Forma
     Financial Statements have been prepared in accordance with GAAP, applied on
     a consistent basis and fairly present the financial position of Whitman and
     its Subsidiaries (excluding the PepsiCo Acquired Businesses) as of the
     dates thereof and the results of operations for the periods then ended
     (subject to
 
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     normal year-end adjustments). Except for Liabilities incurred in the
     ordinary course of business consistent with past practice since September
     30, 1998, and not in violation of this Agreement, none of Whitman or its
     Subsidiaries (excluding the PepsiCo Acquired Businesses) has any
     Liabilities required by GAAP to be set forth on a consolidated balance
     sheet of Whitman or such Subsidiaries (excluding the PepsiCo Acquired
     Businesses).
 
        (f) Information Supplied.  None of the information supplied or to be
     supplied by Whitman or any of its Subsidiaries for inclusion or
     incorporation by reference in (i) the Form S-4 will, at the time the Form
     S-4 is filed with the SEC, at any time it is amended or supplemented or at
     the time it becomes effective under the Securities Act, contain any untrue
     statement of a material fact or omit to state any material fact required to
     be stated therein or necessary in order to make the statements therein, in
     light of the circumstances under which they are made not misleading or (ii)
     the Proxy Statement/ Prospectus will, at the date it is first mailed to
     Whitman's stockholders or at the time of the meeting of Whitman's
     stockholders held to vote on approval and adoption of this Agreement (the
     "Whitman Stockholders Meeting"), contain any untrue statement of a material
     fact or omit to state any material fact required to be stated therein or
     necessary in order to make the statements therein, in light of the
     circumstances under which they are made, not misleading. The financial
     statements of Whitman included in the Form S-4 and the Proxy
     Statement/Prospectus will comply as to form in all material respects with
     applicable accounting requirements and the published rules and regulations
     of the SEC with respect thereto, and will be prepared in accordance with
     GAAP applied on a consistent basis during the periods involved (except as
     may be indicated in the notes thereto) and will fairly present the
     consolidated financial position of Whitman and its consolidated
     Subsidiaries as of the dates thereof and the consolidated results of their
     operations and cash flows for the periods then ended (subject, in the case
     of unaudited statements, to normal year-end audit adjustments). The Proxy
     Statement/Prospectus will comply as to form in all material respects with
     the requirements of the Exchange Act, except that no representation is made
     by Whitman with respect to statements made or incorporated by reference
     therein based on information supplied by PepsiCo or any PepsiCo Subsidiary
     for inclusion or incorporation by reference in the Proxy
     Statement/Prospectus.
 
        (g) Absence of Certain Changes or Events.  Except as disclosed in the
     Whitman SEC Documents filed since January 1, 1997 and publicly available
     prior to the date of this Agreement (the "Whitman Filed SEC Documents"),
     since January 1, 1998, Whitman has conducted its business only in the
     ordinary course, and there has not been (i) any Material Adverse Change in
     Whitman, (ii) any declaration, setting aside or payment of any dividend or
     other distribution (whether in cash, stock or property) with respect to any
     of Whitman's capital stock, other than Whitman's regular quarterly cash
     dividend of $.05 per share of Whitman Common Stock, (iii) any split,
     combination or reclassification of any of its capital stock or any issuance
     or the authorization of any issuance of any other securities in respect of,
     in lieu of or in substitution for shares of its capital stock, (iv) except
     to the extent expressly permitted pursuant to Section 6.02 and Schedule
     6.02 of the Whitman Disclosure Schedule, (x) any granting by Whitman or any
     of its Subsidiaries to any employee, officer or director of Whitman or any
     of its Subsidiaries of any increase in compensation, except for increases
     in cash compensation in the ordinary course of business consistent with
     past practice or to the extent required under employment agreements in
     effect as of the date of this Agreement (true and complete copies of which
     have been made available to PepsiCo), (y) any granting by Whitman or any of
     its Subsidiaries to any such employee, officer or director of any increase
     in severance or termination pay, except to the extent required under any
     employment, severance or termination agreements in effect as of the date of
     this Agreement (true and complete copies of which have been made available
     to PepsiCo) or (z) any entry by Whitman or any of its Subsidiaries into any
     employment, consulting, indemnification, severance or termination agreement
     with any such employee, officer or director, (v) any damage, destruction or
     loss, whether or not covered by insurance, that individually or in the
     aggregate has had, or is reasonably likely to have, a Material Adverse
     Effect on Whitman or (vi) any change in accounting methods, principles or
     practices by Whitman materially affecting its assets, Liabilities or
     business, except insofar as may have been required by a change in GAAP.
 
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        (h) Litigation.  As of the date hereof, there is no suit, action or
     proceeding pending or, to the knowledge of Whitman, threatened against or
     affecting Whitman, any of its Subsidiaries, or any of its former
     Subsidiaries or businesses, that individually or in the aggregate is
     reasonably likely to have a Material Adverse Effect on Whitman, nor is
     there any judgment, decree, injunction, rule or order of any Governmental
     Entity or arbitrator outstanding against or affecting Whitman, any of its
     Subsidiaries, or any of its former Subsidiaries or businesses, that
     individually or in the aggregate is reasonably likely to have a Material
     Adverse Effect on Whitman.
 
        (i) Changes in Benefit Plans.  (i) Since January 1, 1998, except for the
     Whitman Revised Stock Incentive Plan, there has not been any adoption or
     amendment by Whitman or any of its Subsidiaries of any collective
     bargaining agreement or any bonus, pension, profit sharing, deferred
     compensation, incentive compensation, stock ownership, stock purchase,
     stock option, phantom stock, retirement, vacation, severance, disability,
     death benefit, hospitalization, medical or other plan, arrangement or
     understanding (whether or not legally binding) maintained, or contributed
     to, by Whitman or any of its Subsidiaries providing benefits to any current
     or former employee, officer or director of Whitman or any of its
     Subsidiaries, as of the Closing Date, or with respect to which Whitman or
     any of its Subsidiaries, as of the Closing Date, has any Liability
     (collectively, "Whitman Benefit Plans") that is reasonably likely to result
     in a Material Adverse Effect on Whitman. There exist no employment,
     consulting, severance, termination or indemnification agreements,
     arrangements or understandings between Whitman or any of its Subsidiaries
     and any current or former employee, officer or director of Whitman or any
     of its Subsidiaries.
 
        (ii) All actions taken, or to be taken, in accordance with the Employee
     Benefits Agreement by Whitman or any of its Subsidiaries on or prior to the
     Effective Time with respect to the Whitman Benefit Plans will be taken
     without violating the terms of the Whitman Benefit Plans, ERISA or the
     Code.
 
        (iii) All actions required under the Employee Benefits Agreement to be
     taken by PepsiCo or its designee on or after the Effective Time with
     respect to the employees of Princetonco, Marionco, Neva Holdings LLC or St.
     Petersburgco may be taken without violating the terms of any Whitman
     Benefit Plans, ERISA or the Code.
 
        (iv) Except as otherwise provided in the Employee Benefits Agreement,
     neither Whitman nor any of its Subsidiaries, nor any employee or director
     of any of them, has taken any action, has agreed in contract (excluding
     collective bargaining agreements), or otherwise has created facts and
     circumstances that are reasonably likely to preclude PepsiCo from taking
     any action required to be taken by PepsiCo under the Employee Benefits
     Agreement without incurring any Liability.
 
        (j) ERISA Compliance.  (i) Schedule 5.01(j) of the Whitman Disclosure
     Schedule contains a list and brief description of all Whitman Benefit Plans
     which are "employee pension benefit plans" (as defined in Section 3(2) of
     the Employee Retirement Income Security Act of 1974, as amended ("ERISA"))
     and which are subject to Title IV of ERISA (sometimes referred to herein as
     "Whitman Pension Plans"), "employee welfare benefit plans" (as defined in
     Section 3(1) of ERISA) and all other Whitman Benefit Plans. Whitman has
     made available to PepsiCo true, complete and correct copies of (w) each
     Whitman Benefit Plan (or, in the case of any unwritten Whitman Benefit
     Plans, descriptions thereof), (x) the most recent annual report on Form
     5500 filed with the Internal Revenue Service with respect to each Whitman
     Benefit Plan (if any such report was required), (y) the most recent summary
     plan description for each Whitman Benefit Plan for which such summary plan
     description is required and (z) each trust agreement and group annuity
     contract relating to any Whitman Benefit Plan.
 
        (ii) All Whitman Pension Plans have been the subject of determination
     letters from the Internal Revenue Service to the effect that such Whitman
     Pension Plans are qualified and exempt from Federal income Taxes under
     Section 401(a) and 501(a), respectively, of the Code, and no such
     determination letter has been revoked nor, to the knowledge of Whitman, has
     revocation been threatened, nor has any such Whitman Pension Plan been
     amended since the date of its most recent determination letter or
     application therefor in any respect that would adversely affect its
     qualification or materially increase its costs.
 
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        (iii) No Whitman Pension Plan, other than any Whitman Pension Plan that
     is a "multiemployer plan" (as such term is defined in Section 4001(a)(3) of
     ERISA; collectively, the "Whitman Multiemployer Pension Plans"), had, as of
     the respective last annual valuation date for each such Whitman Pension
     Plan, an accumulated benefit obligation, determined in accordance with
     Financial Accounting Standard Number 87, in excess of fair market value of
     the assets of such Whitman Pension Plan. None of the Whitman Pension Plans
     has an "accumulated funding deficiency" (as such term is defined in Section
     302 of ERISA or Section 412 of the Code), whether or not waived. None of
     Whitman, any of its Subsidiaries, any officer of Whitman or any of its
     Subsidiaries, any of the Whitman Benefit Plans which are subject to ERISA,
     including the Whitman Pension Plans, any trusts created thereunder or, to
     Whitman's knowledge, any trustee or administrator thereof has engaged in a
     "prohibited transaction" (as such term is defined in Section 406 of ERISA
     or Section 4975 of the Code) or any other breach of fiduciary
     responsibility that could subject Whitman, any of its Subsidiaries or any
     officer of Whitman or any of its Subsidiaries to the Tax or penalty on
     prohibited transactions imposed by such Section 4975 or to any Liability
     under Section 502(i) or (1) of ERISA. None of the Whitman Pension Plans has
     been terminated during the last five years and Whitman is not aware of any
     basis for any Whitman Pension Plans to have been terminated. Neither
     Whitman nor any of its Subsidiaries has incurred a "complete withdrawal" or
     a "partial withdrawal" (as such terms are defined in Section 4203 and
     Section 4205, respectively, of ERISA) with respect to any of the Whitman
     Multiemployer Pension Plans which is reasonably likely to have a Material
     Adverse Effect on Whitman.
 
        (iv) With respect to any Whitman Benefit Plan that is an employee
     welfare benefit plan (x) each such Whitman Benefit Plan that is a "group
     health plan", as such term is defined in Section 5000(b)(1) of the Code,
     complies with the applicable requirements of Section 4980B(f) of the Code
     and (y) each such Whitman Benefit Plan (including any such Plan covering
     retirees or other former employees) may be amended or terminated on or at
     any time after the Closing without a Material Adverse Effect on Whitman.
 
        (v) Neither Whitman nor any of its Subsidiaries has any outstanding
     Liability imposed under ERISA or, with respect to any employee welfare
     benefit plan, the Code, other than claims for benefits and expenses in the
     ordinary course of business.
 
        (k) Taxes.  (i) Each of Whitman and each of its Subsidiaries has filed
     all Tax Returns required to be filed by it, or requests for extensions to
     file such Tax Returns have been timely filed and granted, and has paid (or
     there have been paid on its behalf) all Taxes shown to be due on such Tax
     Returns, except where the failure to file such Tax Returns or pay such
     Taxes is not reasonably likely to have a Material Adverse Effect on
     Whitman. All such Tax Returns are true, correct and complete in all
     material respects. No deficiencies for any material Taxes have been
     proposed, asserted or assessed in writing against Whitman or any of its
     Subsidiaries, and no requests for waivers of the time to assess any such
     Taxes are pending, except with respect to any deficiency for Taxes that
     individually or in the aggregate is not reasonably likely to have a
     Material Adverse Effect on Whitman.
 
        (ii) Neva Holdings LLC is not and has not been a United States real
     property holding corporation within the meaning of Section 897(c)(2) of the
     Code. None of the assets being transferred in the sale of Neva Holdings LLC
     is a United States real property interest within the meaning of Section
     897(c)(1) of the Code.
 
        (iii) No foreign Subsidiary of Whitman that is being transferred
     pursuant to the Whitman Transfers is a party to any tax sharing agreement
     or arrangement.
 
        (l) No Excess Parachute Payments.  Other than payments that may be made
     to the persons referred to in Schedule 5.01(l) (the "Whitman Executives"),
     any amount that could be received (whether in cash or property or the
     vesting of property) as a result of the Merger or the Whitman Transfers by
     any employee, officer or director of Whitman or any of its affiliates who
     is a "disqualified individual" (as such term is defined in proposed
     Treasury Regulation Section 1.280G-1) under any employment, severance or
     termination agreement, other compensation arrangement or Whitman Benefit
     Plan currently in effect would not be characterized as an "excess parachute
     payment" (as such term is
 
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     defined in Section 280G(b)(1) of the Code). Whitman has made available to
     PepsiCo information concerning payment obligations which may be incurred as
     a result of the Merger or the Whitman Transfers and a subsequent
     termination of employment under existing change in control and other
     similar agreements.
 
        (m) Compliance With Applicable Laws; Permits.  (i) Whitman and its
     Subsidiaries are in compliance in all respects with all judgments, orders,
     decrees, statutes, laws, ordinances, rules and regulations applicable to
     Whitman, any of its Subsidiaries and their respective properties or assets,
     except for instances of noncompliance that individually or in the aggregate
     are not reasonably likely to have a Material Adverse Effect on Whitman.
     Neither Whitman nor any of its Subsidiaries has received any written notice
     regarding any matter that is not fully resolved from a Governmental Entity
     that alleges that Whitman or any of its Subsidiaries is not in compliance
     with any such judgments, orders, decrees, statutes, laws, ordinances, rules
     or regulations and Whitman has and is in compliance with all permits,
     licenses, registrations and filings ("Permits") required for the operation
     of the business of Whitman and its Subsidiaries as currently conducted,
     except for those notices, instances of noncompliance or lack of Permits
     that individually or in the aggregate are not reasonably likely to have a
     Material Adverse Effect on Whitman.
 
        (ii) There is no suit, action, proceeding or inquiry pending or, to the
     knowledge of Whitman, threatened before any court, Governmental Entity or
     other forum in which Whitman, any of its Subsidiaries, or any of its former
     Subsidiaries or businesses, has been or, with respect to threatened suits,
     actions and proceedings, may be named as a defendant (A) for alleged
     noncompliance with any Environmental Law or (B) relating to the release
     into the environment of, or human exposure to, any Hazardous Material,
     whether or not occurring at, on, under or involving a site currently or
     formerly owned, leased or operated by Whitman, or any of its Subsidiaries,
     or any of its former Subsidiaries or businesses, except for any such suits,
     actions, proceedings and inquiries which, individually or in the aggregate,
     are not reasonably likely to have a Material Adverse Effect on Whitman.
 
        (iii) During the period of ownership or operation by Whitman, its
     Subsidiaries or any of its former Subsidiaries or businesses of any of
     their respective currently or formerly owned, leased or operated
     properties, there have been no releases of Hazardous Material in, on, under
     or affecting such properties or, to the knowledge of Whitman, any
     surrounding site, except in each case for those which, individually or in
     the aggregate, are not reasonably likely to have a Material Adverse Effect
     on Whitman. Prior to the period of ownership or operation by Whitman, its
     Subsidiaries or any of its former Subsidiaries or businesses of any of such
     properties, to the knowledge of Whitman, there were no releases of
     Hazardous Material in, on, under or affecting any such property or any
     surrounding site, except in each case for those which, individually or in
     the aggregate, are not reasonably likely to have a Material Adverse Effect
     on Whitman.
 
        (iv) Neither Whitman nor any of its Subsidiaries is subject to any
     order, decree, injunction or other arrangement with any Governmental Entity
     or any indemnity or other agreement with any third party relating to
     liability under any Environmental Law or relating to any Hazardous
     Material, except for any such order, decree, injunction, arrangement,
     indemnity or other agreement which, individually or in the aggregate, is
     not reasonably likely to have a Material Adverse Effect on Whitman.
 
        (v) No products shipped, sold or delivered on or prior to the Closing
     Date by or for Whitman or any of its Subsidiaries were, and no food or food
     ingredients included in the Inventory of Whitman or any of its Subsidiaries
     on or prior to the Closing Date and which are used by Whitman or any of its
     Subsidiaries, were or are adulterated or misbranded within the meaning of
     the Federal Food, Drug & Cosmetic Act and the regulations promulgated
     thereunder or comparable food laws and regulations of any jurisdiction of
     any Governmental Entity to which such products have been or are intended to
     be shipped, sold or delivered, except for any such adulteration or
     misbranding which, individually or in the aggregate, is not reasonably
     likely to have a Material Adverse Effect on Whitman.
 
        (n) Contracts.  Other than contracts or agreements that are required to
     be filed and have been filed (or incorporated by reference) as an Exhibit
     to the Whitman Form 10-K or contracts or agreements that
 
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<PAGE>   119
 
     have been entered into after December 31, 1997 by Whitman or any of its
     Subsidiaries in the ordinary course of business, there are no contracts or
     agreements that would have been required to be filed as an Exhibit to an
     Annual Report on Form 10-K that are material to the business, financial
     position or results of operations of Whitman and its Subsidiaries,
     including (A) any employment, severance, termination, consulting or
     retirement contract providing for aggregate payments to any person in any
     calendar year in excess of $250,000, (B) any contract relating to the
     borrowing of money or the guarantee of any such obligation or (C) any
     material contract or agreement between or among Whitman and its
     Subsidiaries.
 
        (o) Title to Properties.  Each of Whitman and each of its Subsidiaries
     has, in the case of personal property, good and valid title to or valid
     leasehold interests in, and in the case of real property, good and
     marketable title to or valid leasehold interests in, all its properties and
     assets, except for such as are no longer used or useful in the conduct of
     its businesses or as have been disposed of in the ordinary course of
     business and except for defects in title, easements, restrictive covenants
     and similar encumbrances or impediments that individually or in the
     aggregate are not reasonably likely to have a Material Adverse Effect on
     Whitman. All such assets and properties are free and clear of all Liens
     except for Permitted Liens.
 
        (p) Voting Requirements.  The Whitman Stockholder Approval is the only
     vote of the holders of any class or series of Whitman's capital stock
     necessary to approve the Merger, this Agreement, the other Transaction
     Documents and the transactions contemplated hereby and thereby; provided,
     however, that if the Whitman Transfers are consummated prior to the Merger
     in accordance with Section 4.01, no vote of the holders of any class or
     series of Whitman's capital stock will be necessary to approve the Whitman
     Transfers.
 
        (q) State Takeover Statutes.  The Board of Directors of Whitman has
     approved the Merger, this Agreement and the Whitman Relevant Agreements,
     and such approval is sufficient to render inapplicable to the Merger, this
     Agreement and the Whitman Relevant Agreements and the transactions
     contemplated hereby, thereby and by the other Transaction Documents the
     provisions of Section 203 of the DGCL. To Whitman's knowledge, no other
     state takeover statute or similar statute or regulation applies or purports
     to apply to Whitman with respect to the Merger, this Agreement, the Whitman
     Relevant Agreements and the other Transaction Documents and the
     transactions contemplated hereby and thereby.
 
        (r) Brokers.  Except for Credit Suisse First Boston Corporation, no
     broker, investment banker, financial advisor or other person is entitled to
     any broker's, finder's, financial advisor's or other similar fee or
     commission in connection with the Merger and the other transactions
     contemplated by the Transaction Documents based upon arrangements made by
     or on behalf of Whitman. Whitman will deliver to PepsiCo true and complete
     copies of all agreements under which any such fees or expenses are payable
     and all indemnification and other agreements related to the engagement of
     the persons to whom such fees are payable promptly following the date of
     this Agreement.
 
        (s) Opinion of Financial Advisor.  Whitman has received the opinion of
     Credit Suisse First Boston Corporation, dated the date of this Agreement,
     to the effect that, as of such date, the Merger Consideration is fair from
     a financial point of view to the Whitman stockholders, a signed copy of
     which will be delivered to PepsiCo promptly upon receipt.
 
        (t) Whitman Rights Agreement.  The Whitman Rights Agreement has been
     amended (the "Whitman Rights Plan Amendment") to ensure that (y) none of
     Merger Sub, PepsiCo or any of the other PepsiCo Subsidiaries is deemed to
     be an Acquiring Person (as defined in the Whitman Rights Agreement)
     pursuant to the Whitman Rights Agreement and (z) a Distribution Date or a
     Shares Acquisition Date (as such terms are defined in the Whitman Rights
     Agreement) does not occur, in the case of clauses (y) and (z), solely by
     reason of the execution of this Agreement or the other Transaction
     Documents or the consummation of the Merger or the other transactions
     contemplated by the Transaction Documents.
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
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        (u) Nature of Purchase.  (i) Whitman is not acquiring the Whitman
     Acquired Foreign Shares with a view to the resale or distribution of the
     Whitman Acquired Foreign Shares or any part thereof.
 
        (ii) Whitman is an "accredited investor" within the meaning of Rule 501
     under the Securities Act.
 
   
        (v) Sufficiency of Assets.  (i) Except for the accounts receivable and
     trade payables of each of Princetonco and Marionco, each of the PepsiCo
     Acquired Businesses contains substantially all of the assets, properties
     and rights owned, used or held for use primarily in connection with, or
     that otherwise primarily relate to or are required for the conduct of, such
     PepsiCo Acquired Businesses as presently conducted by Whitman and its
     Subsidiaries on the date of this Agreement.
    
 
        (ii) Schedule 5.01(v) of the Whitman Disclosure Schedule sets forth,
     with respect to each of the PepsiCo Acquired Businesses, a true and
     complete list (under corresponding headings) of (A) the Premises, U.S.
     Personal Property (as of the date indicated on such Schedule) and material
     Permits of such PepsiCo Acquired Business and (B) each Contract of such
     PepsiCo Acquired Business that (i) has not been entered into the ordinary
     course of business, (ii) may not be terminated by such PepsiCo Acquired
     Business within one year or (iii) provides for aggregate payments by such
     PepsiCo Acquired Business in any calendar year in excess of $250,000.
 
        (w) Year 2000 Compliance.  Whitman and each of its Subsidiaries has (i)
     initiated a review and assessment of all areas within its business and
     operations (including those affected by suppliers and vendors) that could
     be adversely affected by the "Year 2000 Problem" (that is, the risk that
     computer applications used by Whitman or any of its Subsidiaries (or its
     suppliers and vendors) may be unable to recognize and perform properly
     date-sensitive functions involving certain dates prior to and any dates
     after December 31, 1999), (ii) developed a plan and timetable for
     addressing the Year 2000 Problem on a timely basis, and (iii) as of the
     date of this Agreement, implemented such plan in accordance with such
     timetable. To the knowledge of Whitman, all computer applications of
     Whitman and its Subsidiaries (including those of its suppliers and vendors)
     that are material to Whitman and its Subsidiaries will on a timely basis be
     able to perform properly date-sensitive functions for all dates before and
     after January 1, 2000, except to the extent that any failure to do so,
     individually or in the aggregate, is not reasonably likely to have a
     Material Adverse Effect on Whitman.
 
     SECTION 5.02.  Representations and Warranties of PepsiCo and Merger
Sub.  Except as disclosed in the PepsiCo Filed SEC Documents or as set forth on
the Disclosure Schedule delivered by PepsiCo to Whitman prior to the execution
of this Agreement (the "PepsiCo Disclosure Schedule"), each of PepsiCo and
Merger Sub represents and warrants to Whitman as follows:
 
        (a) Organization, Standing and Corporate Power.  Each of PepsiCo and
     each PepsiCo Subsidiary is a corporation, limited liability company or
     partnership duly organized or formed, as applicable, validly existing and,
     in the case of a corporation or a limited liability company, in good
     standing under the laws of the jurisdiction in which it is incorporated or
     formed and has the requisite corporate, limited liability company or
     partnership power and authority to carry on its business as now being
     conducted. Each PepsiCo Subsidiary is duly qualified or licensed to do
     business and is in good standing in each jurisdiction in which the nature
     of its business or the ownership or leasing of its properties makes such
     qualification or licensing necessary, other than in such jurisdictions
     where the failure to be so qualified or licensed individually or in the
     aggregate is not reasonably likely to have a Material Adverse Effect on the
     PepsiCo Subsidiaries. PepsiCo has made available to Whitman true, complete
     and correct copies of its certificate of incorporation and by-laws and the
     certificates of incorporation and by-laws or certificates of formation and
     limited liability company agreements or partnership agreements, as
     applicable, of each of the PepsiCo Subsidiaries, in each case as amended to
     the date of this Agreement.
 
        (b) PepsiCo Subsidiaries.  (i) With respect to such PepsiCo Subsidiaries
     that are corporations, all the outstanding shares of capital stock of each
     such Subsidiary have been validly issued and are fully paid and
     nonassessable and are owned by PepsiCo, by another Subsidiary of PepsiCo or
     by PepsiCo and another such Subsidiary, free and clear of all Liens. With
     respect to such PepsiCo Subsidiaries that are limited liability companies
     or partnerships, all the outstanding limited liability company interests or
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   121
 
     partnership interests of each such PepsiCo Subsidiary have been validly
     issued and are owned by PepsiCo, free and clear of all Liens.
 
           (ii) Each of the PepsiCo Subsidiaries is engaged exclusively in the
        Bottling Business within the respective territories set forth opposite
        its name in Schedule 5.02(b)(ii) of the PepsiCo Disclosure Schedule and,
        except for such Bottling Business, is not engaged in any other business.
 
           (iii) As of the date of this Agreement, the issued and outstanding
        shares of capital stock of Merger Sub consist solely of 500 shares of
        Merger Sub Common Stock held by PepsiCo. Merger Sub has no Liabilities
        other than those under this Agreement and the other Transaction
        Documents.
 
           (iv) There are not (A) any bonds, debentures, notes or other
        indebtedness of any of the PGB Acquired Businesses or any of their
        respective Subsidiaries having the right to vote (or convertible into,
        or exchangeable for, securities having the right to vote) on any matters
        on which stockholders of the PGB Acquired Businesses or any of their
        respective Subsidiaries may vote; (B) any securities, options, warrants,
        calls, rights, commitments, agreements, arrangements or undertakings of
        any kind to which any of the PGB Acquired Businesses or any of their
        respective Subsidiaries is a party or by which any of them is bound
        obligating any of the PGB Acquired Businesses or of any of their
        respective Subsidiaries to issue, deliver or sell, or cause to be
        issued, delivered or sold, additional shares of capital stock or other
        voting securities of any of the PGB Acquired Businesses or of any of
        their respective Subsidiaries or obligating any of the PGB Acquired
        Businesses or any of their respective Subsidiaries to issue, grant,
        extend or enter into any such security, option, warrant, call, right,
        commitment, agreement, arrangement or undertaking or (C) any outstanding
        contractual obligations of any of the PGB Acquired Businesses or any of
        their respective Subsidiaries to repurchase, redeem or otherwise acquire
        any shares of capital stock of any of the PGB Acquired Businesses or any
        of their respective Subsidiaries.
 
        (c) Authority; Noncontravention.  PepsiCo has the requisite corporate
     power and authority to enter into this Agreement and the other Transaction
     Documents to which it is a party (such other Transaction Documents, the
     "PepsiCo Relevant Agreements") and to consummate the transactions
     contemplated by each of this Agreement and the PepsiCo Relevant Agreements.
     The execution and delivery by PepsiCo of this Agreement and the PepsiCo
     Relevant Agreements and the consummation by PepsiCo of the Merger and the
     other transactions contemplated by the Transaction Documents have been duly
     authorized by all necessary corporate action on the part of PepsiCo. No
     approval of the stockholders of PepsiCo is required in connection with the
     execution and delivery of the Transaction Documents or the consummation of
     the transactions contemplated thereby. Each of this Agreement and the
     PepsiCo Relevant Agreements has been (or upon execution will be) duly
     executed and delivered by PepsiCo, and constitutes (or upon execution will
     constitute) a valid and binding obligation of PepsiCo, enforceable against
     PepsiCo in accordance with its respective terms. The execution and delivery
     of this Agreement and each PepsiCo Relevant Agreement do not (or upon
     execution will not), the consummation of the Merger and the other
     transactions contemplated by the Transaction Documents and compliance with
     the provisions of this Agreement and each PepsiCo Relevant Agreement will
     not, conflict with, or result in any violation of, or default (with or
     without notice or lapse of time or both) under, or give rise to a right of
     termination, cancelation or acceleration of any obligation under (i) the
     certificate of incorporation or by-laws of PepsiCo or the comparable
     charter or organizational documents of any PepsiCo Subsidiary, (ii) any
     loan or credit agreement, note, bond, mortgage, indenture, lease or other
     agreement, instrument or permit applicable to PepsiCo or any PepsiCo
     Subsidiary or their respective properties or assets or (iii) subject to the
     governmental filings and other matters referred to in the following
     sentence, any judgment, order, decree, statute, law, ordinance, rule or
     regulation applicable to PepsiCo or any PepsiCo Subsidiary or their
     respective properties or assets, other than, in the case of clause (ii) or
     (iii), any such conflicts, violations, defaults or rights that individually
     or in the aggregate are not reasonably likely to have a Material Adverse
     Effect on the PepsiCo Subsidiaries. No consent, approval, order or
     authorization of, or registration, declaration or filing with, any
     Governmental Entity is required by or with respect to PepsiCo or any
     PepsiCo Subsidiary in connection with the execution and delivery of this
     Agreement and any PepsiCo Relevant Agreement or the consummation by PepsiCo
     of
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   122
 
     the Merger and the other transactions contemplated by the Transaction
     Documents, except for (A) the filing of a premerger notification and report
     form by PepsiCo under the HSR Act, (B) the filing with the SEC of (I) the
     Form S-4, (II) a registration statement of Merger Sub on Form S-8 under the
     Securities Act (the "Form S-8") and (III) such reports under Section 13(a)
     of the Exchange Act as may be required in connection with this Agreement,
     the Merger and the other transactions contemplated by the Transaction
     Documents, (C) the filing of the Certificate of Merger with the Delaware
     Secretary of State and the filing of appropriate documents with the
     relevant authorities of other states in which PepsiCo or any PepsiCo
     Subsidiary is qualified to do business and such filings with Governmental
     Entities to satisfy applicable requirements of state securities or "blue
     sky" laws, (D) such filings with and approvals of the New York Stock
     Exchange, Inc. (the "NYSE"), to permit the shares of Merger Sub Common
     Stock that are to be issued in the Contribution and the Merger to be listed
     on the NYSE, (E) the Poland Approvals and (F) such other consents,
     approvals, orders, authorizations, registrations, declarations and filings
     the failure of which to be made or obtained, individually or in the
     aggregate, is not reasonably likely to have a Material Adverse Effect on
     the PepsiCo Subsidiaries.
 
        (d) Financial Statements; Undisclosed Liabilities.  Schedule 5.02(d) of
     the PepsiCo Disclosure Schedule sets forth the unaudited pro forma
     condensed combined statements of operations and the unaudited pro forma
     condensed combined statements of cash flows for the thirty-six week periods
     ended September 6, 1997, and September 5, 1998, and the unaudited pro forma
     condensed combined balance sheets as of December 27, 1997, and September 5,
     1998, for the Merger Sub Acquired Businesses and the PGB Acquired
     Businesses (the "Merger Sub/PGB Acquired Businesses Financial Statements").
     The Merger Sub/PGB Acquired Businesses Financial Statements have been
     prepared in accordance with GAAP applied on a consistent basis during the
     periods involved (except as may be indicated in the notes thereto) and
     fairly present the consolidated financial position of each of the Merger
     Sub Acquired Businesses and the PGB Acquired Businesses as of the dates
     thereof and the consolidated results of the operations and cash flows of
     each of the Merger Sub Acquired Businesses and the PGB Acquired Businesses
     for the periods then ended (subject to normal year-end audit adjustments).
     Except for any other Liabilities incurred in the ordinary course of
     business consistent with past practice since September 5, 1998, none of the
     PepsiCo Subsidiaries has any Liabilities required by GAAP to be set forth
     on a consolidated balance sheet of such PepsiCo Subsidiary or in the notes
     thereto.
 
        (e) Information Supplied.  None of the information supplied or to be
     supplied by PepsiCo or any of its Subsidiaries for inclusion or
     incorporation by reference in (i) the Form S-4 will, at the time the Form
     S-4 is filed with the SEC, at any time it is amended or supplemented or at
     the time it becomes effective under the Securities Act, contain any untrue
     statement of a material fact or omit to state any material fact required to
     be stated therein or necessary in order to make the statements therein, in
     light of the circumstances under which they are made, not misleading or
     (ii) the Proxy Statement/Prospectus will, at the date it is first mailed to
     Whitman's stockholders or at the time of the Whitman Stockholders Meeting,
     contain any untrue statement of a material fact or omit to state any
     material fact required to be stated therein or necessary in order to make
     the statements therein, in light of the circumstances under which they are
     made, not misleading. The Form S-4 will comply as to form in all material
     respects with the requirements of the Securities Act, except that no
     representation is made by PepsiCo with respect to statements made or
     incorporated by reference therein based on information supplied by Whitman
     or any Subsidiary of Whitman for inclusion or incorporation by reference in
     the Form S-4.
 
   
        (f) Absence of Certain Changes or Events.  Except as disclosed in the
     reports, schedules, forms, statements and other documents required to be
     filed by PepsiCo with the SEC since January 1, 1997 and publicly available
     prior to the date of this Agreement (the "PepsiCo Filed SEC Documents"),
     since September 5, 1998, PepsiCo has conducted the business of each of the
     PepsiCo Subsidiaries only in the ordinary course, and there has not been
     (i) any Material Adverse Change in the PepsiCo Subsidiaries, (ii) any
     granting by any of the PepsiCo Subsidiaries to any Transferred Individual
     of any increase in compensation, except for increases in cash compensation
     in the ordinary course of business consistent with past practice or to the
     extent required under employment agreements in effect as of the date of
     this Agreement (true and complete copies of which have been made available
     to Whitman), (y) any
    
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   123
 
     granting by any of the PepsiCo Subsidiaries to any such Transferred
     Individual of any increase in severance or termination pay, except to the
     extent required under any employment, severance or termination agreements
     in effect as of the date of this Agreement (true and complete copies of
     which have been made available to Whitman) or (z) any entry by any of the
     PepsiCo Subsidiaries into any employment, consulting, indemnification,
     severance or termination agreement with any such Transferred Individual,
     (iii) any damage, destruction or loss, whether or not covered by insurance,
     that individually or in the aggregate has had, or is reasonably likely to
     have, a Material Adverse Effect on the PepsiCo Subsidiaries or (iv) any
     change in accounting methods, principles or practices by any of the PepsiCo
     Subsidiaries materially affecting the assets, Liabilities or business of
     any of the Merger Sub Acquired Businesses or the PepsiCo Acquired
     Businesses, except insofar as may have been required by a change in GAAP.
 
        (g) Litigation.  As of the date hereof, there is no suit, action or
     proceeding pending or, to the knowledge of PepsiCo, threatened against or
     affecting any PepsiCo Subsidiary, or any former Subsidiary or business of
     any PepsiCo Subsidiary, that individually or in the aggregate is reasonably
     likely to have a Material Adverse Effect on the PepsiCo Subsidiaries, nor
     is there any judgment, decree, injunction, rule or order of any
     Governmental Entity or arbitrator outstanding against or affecting any
     PepsiCo Subsidiary, or any former Subsidiary or business of any PepsiCo
     Subsidiary, that individually or in the aggregate is reasonably likely to
     have a Material Adverse Effect on the PepsiCo Subsidiaries.
 
        (h) Changes in PepsiCo Benefit Plans.  (i) Other than the cessation of
     stock option grants under the PepsiCo SharePower Program, since September
     5, 1998, there has not been any adoption or amendment by PepsiCo or any of
     its Subsidiaries of any collective bargaining agreement or any bonus,
     pension, profit sharing, deferred compensation, incentive compensation,
     stock ownership, stock purchase, stock option, phantom stock, retirement,
     vacation, severance, disability, death benefit, hospitalization, medical or
     other plan, arrangement or understanding (whether or not legally binding)
     maintained, or contributed to, by PepsiCo or any of its Subsidiaries as of
     the Closing Date, providing benefits to any current or former employee,
     officer or director of PepsiCo or any of its Subsidiaries or with respect
     to which PepsiCo or any of its Subsidiaries as of the Closing Date has any
     Liability (collectively, "PepsiCo Benefit Plans") that is reasonably likely
     to result in a Material Adverse Effect on the PepsiCo Subsidiaries. There
     exist no employment, consulting, severance, termination or indemnification
     agreements, arrangements or understandings between PepsiCo or any of its
     Subsidiaries and any current or former employee, officer or director of any
     PepsiCo Subsidiary who is a Transferred Individual.
 
        (ii) All actions taken, or to be taken, in accordance with the Employee
     Benefits Agreement by PepsiCo or any of its Subsidiaries on or prior to the
     Effective Time with respect to the PepsiCo Benefit Plans, will be taken
     without violating the terms of the PepsiCo Benefit Plans, ERISA or the
     Code.
 
        (iii) All actions required under the Employee Benefits Agreement to be
     taken, or caused to be taken, by Merger Sub on or after the Effective Time
     with respect to the PepsiCo Benefit Plans or successor plans or programs to
     the PepsiCo Benefit Plans, in any case maintained by Merger Sub in
     accordance with the Employee Benefits Agreement (the "Merger Sub Benefit
     Plans"), may be taken without violating the terms of the PepsiCo Benefit
     Plans, the Merger Sub Benefit Plans, ERISA or the Code.
 
        (iv) Except as otherwise specifically required of Merger Sub as provided
     in the Employee Benefits Agreement, neither PepsiCo nor any of its
     Subsidiaries, nor any employee or director of any of them, has taken any
     action, has agreed in contract (excluding collective bargaining
     agreements), or otherwise has created facts and circumstances that are
     reasonably likely to preclude Merger Sub (A) from amending or terminating,
     without incurring any Liability (other than Liabilities incurred without
     regard to such amendment or termination), any portion or all of any of the
     Merger Sub Benefit Plans which are Merger Sub Health and Welfare Plans (as
     defined in the Employee Benefits Agreement) or (B) from taking any action
     required to be taken by Merger Sub pursuant to the Employee Benefits
     Agreement without incurring any Liability.
 
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        (i) ERISA Compliance.  (i) Schedule 5.02(i) of the PepsiCo Disclosure
     Schedule contains a list and brief description of all PepsiCo Benefit Plans
     which are "employee pension benefit plans" (as defined in Section 3(2) of
     ERISA) which are subject to Title IV of ERISA and which relate to any
     Transferred Individual (sometimes referred to herein as "PepsiCo Pension
     Plans"), "employee welfare benefit plans" (as defined in Section 3(1) of
     ERISA) and all other PepsiCo Benefit Plans which relate to any Transferred
     Individual. PepsiCo has made available to Whitman true, complete and
     correct copies of (w) each PepsiCo Benefit Plan (or, in the case of any
     unwritten PepsiCo Subsidiary Benefit Plans, descriptions thereof), (x) the
     most recent annual report on Form 5500 filed with the Internal Revenue
     Service with respect to each PepsiCo Benefit Plan (if any such report was
     required), (y) the most recent summary plan description for each PepsiCo
     Benefit Plan for which such summary plan description is required and (z)
     each trust agreement and group annuity contract relating to any PepsiCo
     Benefit Plan; provided, however, that clauses (w), (x), (y) and (z) shall
     only apply to those PepsiCo Benefit Plans providing a benefit to a
     Transferred Individual.
 
        (ii) All PepsiCo Pension Plans have been the subject of determination
     letters from the Internal Revenue Service to the effect that such PepsiCo
     Pension Plans are qualified and exempt from Federal income Taxes under
     Section 401(a) and 501(a), respectively, of the Code, and no such
     determination letter has been revoked nor, to the knowledge of PepsiCo, has
     revocation been threatened, nor has any such PepsiCo Pension Plan been
     amended since the date of its most recent determination letter or
     application therefor in any respect that would adversely affect its
     qualification or materially increase its costs.
 
        (iii) No Pension Plan that PepsiCo or any of its Subsidiaries maintains,
     or to which PepsiCo or any of its Subsidiaries is obligated to contribute,
     other than any such Pension Plan that is a "multiemployer plan" (as such
     term is defined in Section 4001(a)(3) of ERISA; collectively, the "PepsiCo
     Multiemployer Pension Plans"), had, as of the respective last annual
     valuation date for each such PepsiCo Pension Plan, an accumulated benefit
     obligation, determined in accordance with Financial Accounting Standard
     Number 87, in excess of fair market value of the assets of such PepsiCo
     Pension Plan. None of the PepsiCo Pension Plans has an "accumulated funding
     deficiency" (as such term is defined in Section 302 of ERISA or Section 412
     of the Code), whether or not waived. Except for any of the following
     relating to employees other than the Transferred Individuals, none of
     PepsiCo, any Subsidiary of PepsiCo, any officer of PepsiCo or any
     Subsidiary of PepsiCo or any of the PepsiCo Benefit Plans which are subject
     to ERISA, including the PepsiCo Pension Plans, any trusts created
     thereunder, or, to PepsiCo's knowledge, any trustee or administrator
     thereof, has engaged in a "prohibited transaction" (as such term is defined
     in Section 406 of ERISA or Section 4975 of the Code) or any other breach of
     fiduciary responsibility that could subject PepsiCo or any officer of
     PepsiCo to the Tax or penalty on prohibited transactions imposed by such
     Section 4975 or to any Liability under Section 502(i) or (1) of ERISA. None
     of the PepsiCo Pension Plans nor any of such trusts has been terminated
     during the last five years and PepsiCo is not aware of any basis for any
     PepsiCo Pension Plan to have been terminated. Neither PepsiCo nor any of
     its Subsidiaries has incurred a "complete withdrawal" or a "partial
     withdrawal" (as such terms are defined in Section 4203 and Section 4205,
     respectively, of ERISA) with respect to any of the PepsiCo Multiemployer
     Pension Plans which is reasonably likely to have a Material Adverse Effect
     on the PepsiCo Subsidiaries.
 
        (iv) With respect to any PepsiCo Benefit Plan that is an employee
     welfare benefit plan (x) each such PepsiCo Benefit Plan that is a "group
     health plan", as such term is defined in Section 5000(b)(1) of the Code,
     complies with the applicable requirements of Section 4980B(f) of the Code
     and (y) each such PepsiCo Benefit Plan (including any such Plan covering
     retirees or other former employees) may be amended or terminated on or at
     any time after the Closing without Material Adverse Effect on the PepsiCo
     Subsidiaries.
 
        (v) None of the PepsiCo Subsidiaries has any outstanding Liability
     relating to any Transferred Individual imposed under ERISA or, with respect
     to any employee welfare benefit plan, the Code, other than claims for
     benefits and expenses in the ordinary course of business.
 
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        (j) Taxes.  (i) Each of PepsiCo and each of its Subsidiaries has filed
     all Tax Returns required to be filed by it, or requests for extensions to
     file such Tax Returns have been timely filed and granted, and has paid (or
     there have been paid on its behalf) all Taxes shown to be due on such Tax
     Returns, except where the failure to file such Tax Returns or pay such
     Taxes is not reasonably likely to have a Material Adverse Effect on the
     PepsiCo Subsidiaries. All such Tax Returns are true, correct and complete
     in all material respects. No deficiencies for any material Taxes have been
     proposed, asserted or assessed in writing against any of the PepsiCo
     Subsidiaries, and no requests for waivers of the time to assess any such
     Taxes are pending, except with respect to any deficiency for Taxes that
     individually or in the aggregate is not reasonably likely to have a
     Material Adverse Effect on the PepsiCo Subsidiaries.
 
        (ii) None of Czechco, Hungarianco, Polandco, Poland Distributionco or
     Slovackco is or has been a United States real property holding corporation
     within the meaning of Section 897(c)(2) of the Code. None of the assets
     being transferred in the Contribution or the PepsiCo Transfers is a United
     States real property interest within the meaning of Section 897(c)(1) of
     the Code.
 
        (iii) No foreign Subsidiary of PepsiCo that is being transferred
     pursuant to the PepsiCo Transfers is a party to any tax sharing agreement
     or arrangement.
 
        (k) No Excess Parachute Payments.  Other than payments that may be made
     to the persons referred to in Schedule 5.02(k) (the "PepsiCo Subsidiary
     Executives"), any amount that could be received (whether in cash or
     property or the vesting of property) as a result of the Merger or the
     PepsiCo Transfers by any employee, officer or director of PepsiCo or any of
     its affiliates who is a "disqualified individual" (as such term is defined
     in proposed Treasury Regulation Section 1.280G-1) and who is a Transferred
     Individual under any employment, severance or termination agreement, other
     compensation arrangement or PepsiCo Subsidiary Benefit Plan currently in
     effect would not be characterized as an "excess parachute payment" (as such
     term is defined in Section 280G(b)(1) of the Code). PepsiCo has made
     available to Whitman information concerning payment obligations which may
     be incurred as a result of the Merger or the PepsiCo Transfers and a
     subsequent termination of employment under existing change in control and
     other similar agreements.
 
        (l) Compliance With Applicable Laws; Permits.  (i) Each PepsiCo
     Subsidiary is in compliance in all respects with all judgments, orders,
     decrees, statutes, laws, ordinances, rules and regulations applicable to
     any such PepsiCo Subsidiary and any such PepsiCo Subsidiary's properties or
     assets, except for instances of noncompliance that individually or in the
     aggregate are not reasonably likely to have a Material Adverse Effect on
     the PepsiCo Subsidiaries. None of the PepsiCo Subsidiaries has received any
     notice regarding any matter that is not fully resolved from a Governmental
     Entity that alleges that such PepsiCo Subsidiary is not in compliance with
     any such judgments, orders, decrees, statutes, laws, ordinances, rules or
     regulations and each of the PepsiCo Subsidiaries has and is in compliance
     with all Permits required for the operation of its business as currently
     conducted, except for those notices, instances of noncompliance or lack of
     Permits that, individually or in the aggregate, are not reasonably likely
     to have a Material Adverse Effect on the PepsiCo Subsidiaries.
 
        (ii) There is no suit, action, proceeding or inquiry pending or, to the
     knowledge of PepsiCo, threatened before any court, Governmental Entity or
     other forum in which any of the PepsiCo Subsidiaries, or any of their
     respective former Subsidiaries or businesses, has been or, with respect to
     threatened suits, actions and proceedings, may be named as a defendant (A)
     for alleged noncompliance with any Environmental Law or (B) relating to the
     release into the environment of, or human exposure to, any Hazardous
     Material, whether or not occurring at, on, under or involving a site
     currently or formerly owned, leased or operated by the PepsiCo Subsidiaries
     or any of their respective former Subsidiaries or businesses, except for
     any such suits, actions, proceedings and inquiries which, individually or
     in the aggregate, are not reasonably likely to have a Material Adverse
     Effect on the PepsiCo Subsidiaries.
 
        (iii) During the period of ownership or operation by the PepsiCo
     Subsidiaries or any of their respective former Subsidiaries or businesses
     of any of their respective currently or formerly owned, leased or operated
     properties, there have been no releases of Hazardous Material in, on, under
     or affecting such
 
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<PAGE>   126
 
     properties or, to the knowledge of PepsiCo, any surrounding site, except in
     each case for those which, individually or in the aggregate, are not
     reasonably likely to have a Material Adverse Effect on the PepsiCo
     Subsidiaries. Prior to the period of ownership or operation by the PepsiCo
     Subsidiaries or any of their respective former Subsidiaries or businesses
     of any of such properties, to the knowledge of PepsiCo, there were no
     releases of Hazardous Material in, on, under or affecting any such property
     or any surrounding site, except in each case for those which, individually
     or in the aggregate, are not reasonably likely to have a Material Adverse
     Effect on the PepsiCo Subsidiaries.
 
        (iv) None of the PepsiCo Subsidiaries or their respective Subsidiaries
     is subject to any order, decree, injunction or other arrangement with any
     Governmental Entity or any indemnity or other agreement with any third
     party relating to liability under any Environmental Law or relating to any
     Hazardous Material, except for any such order, decree, injunction,
     arrangement, indemnity or other agreement which, individually or in the
     aggregate, is not reasonably likely to have a Material Adverse Effect on
     the PepsiCo Subsidiaries.
 
        (v) No products shipped, sold or delivered on or prior to the Closing
     Date by or for any of the PepsiCo Subsidiaries were, and no food or food
     ingredients included in the Inventory of any PepsiCo Subsidiary on or prior
     to the Closing Date and which are used by any PepsiCo Subsidiary, were or
     are adulterated or misbranded within the meaning of the Federal Food, Drug
     & Cosmetic Act and the regulations promulgated thereunder or comparable
     food laws and regulations of any jurisdiction of any Governmental Entity to
     which such products have been or are intended to be shipped, sold or
     delivered, except for any such adulteration or misbranding which,
     individually or in the aggregate, is not reasonably likely to have a
     Material Adverse Effect on the PepsiCo Subsidiaries.
 
        (m) Contracts.  Other than contracts or agreements entered into by any
     PepsiCo Subsidiary in the ordinary course of business, there are no
     contracts or agreements that would have been required to be filed as an
     Exhibit to an Annual Report on Form 10-K if the PepsiCo Subsidiaries (taken
     as a whole) were a company required to file periodic reports pursuant to
     the Exchange Act that are material to the business, financial position or
     results of operations of the PepsiCo Subsidiaries, including (A) any
     employment, severance, termination, consulting or retirement contract
     providing for aggregate payments to any person in any calendar year in
     excess of $250,000, (B) any contract relating to the borrowing of money or
     the guarantee of any such obligation or (C) any material contract or
     agreement between or among PepsiCo and the PepsiCo Subsidiaries.
 
        (n) Title to Properties.  Each PepsiCo Subsidiary has, in the case of
     personal property, good and valid title to or valid leasehold interests in,
     and in the case of real property, good and marketable title to or valid
     leasehold interests in, all its properties and assets, except for such as
     are no longer used or useful in the conduct of its businesses or as have
     been disposed of in the ordinary course of business and except for defects
     in title, easements, restrictive covenants and similar encumbrances or
     impediments that individually or in the aggregate are not reasonably likely
     to have a Material Adverse Effect on the PepsiCo Subsidiaries. All such
     assets and properties are free and clear of all Liens except for Permitted
     Liens.
 
        (o) Nature of Purchase.  (i) None of Ohio Sub, St. Louis Sub, Opco Sub
     or Metro Sub is acquiring shares of Merger Sub Common Stock with a view to
     the resale or distribution of such shares of Merger Sub Common Stock or any
     part thereof.
 
        (ii) Merger Sub is not acquiring the PGB Shares with a view to the
     resale or distribution of the PGB Shares or any part thereof.
 
        (iii) Each of Ohio Sub, St. Louis Sub, Opco Sub, Metro Sub and Merger
     Sub is an "accredited investor" within the meaning of Rule 501 under the
     Securities Act.
 
        (p) Sufficiency of Assets.  (i) Except for the Excluded Assets, each of
     the Merger Sub Acquired Businesses and the PGB Acquired Businesses contains
     substantially all of the assets, properties and rights owned, used or held
     for use primarily in connection with, or that otherwise primarily relate to
     or
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
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     are required for the conduct of, such Merger Sub Acquired Businesses and
     PGB Acquired Businesses as presently conducted by PepsiCo and the PepsiCo
     Subsidiaries on the date of this Agreement.
 
        (ii) Schedule 5.02(p) of the PepsiCo Disclosure Schedule sets forth,
     with respect to each of the Merger Sub Acquired Businesses and the PGB
     Acquired Businesses, a true and complete list (under corresponding
     headings) of (A) the Premises, U.S. Personal Property (as of the date
     indicated on such Schedule) and material Permits of such Business and (B)
     each Contract of such Business that (i) has not been entered into in the
     ordinary course of business, (ii) may not be terminated by such Business
     within one year or (iii) provides for aggregate payments by such Business
     in any calendar year in excess of $250,000.
 
        (q) Brokers.  Except for Merrill Lynch, Pierce, Fenner & Smith
     Incorporated (the fees and expenses of which will be borne by PepsiCo), no
     broker, investment banker, financial advisor or other person is entitled to
     any broker's, finder's, financial advisor's or other similar fee or
     commission in connection with the Merger and the other transactions
     contemplated by the Transaction Documents based upon arrangements made by
     or on behalf of PepsiCo or any of the PepsiCo Subsidiaries.
 
        (r) Year 2000 Compliance.  Each of the PepsiCo Subsidiaries has (i)
     initiated a review and assessment of all areas within its business and
     operations (including those affected by suppliers and vendors) that could
     be adversely affected by the "Year 2000 Problem" (that is, the risk that
     computer applications used by any of the PepsiCo Subsidiaries (or its
     suppliers and vendors) may be unable to recognize and perform properly
     date-sensitive functions involving certain dates prior to and any dates
     after December 31, 1999), (ii) developed a plan and timetable for
     addressing the Year 2000 Problem on a timely basis and (iii) as of the date
     of this Agreement, implemented such plan in accordance with such timetable.
     To the knowledge of PepsiCo, all computer applications of each of the
     PepsiCo Subsidiaries (including those of its suppliers and vendors) that
     are material to the PepsiCo Subsidiaries will on a timely basis be able to
     perform properly date-sensitive functions for all dates before and after
     January 1, 2000, except to the extent that any failure to do so,
     individually or in the aggregate, is not reasonably likely to have a
     Material Adverse Effect on the PepsiCo Subsidiaries.
 
                                   ARTICLE VI
 
                         COVENANTS RELATING TO BUSINESS
 
     SECTION 6.01.  Alternative Transactions.  (a) Whitman shall not, nor shall
it permit any of its Subsidiaries to, nor shall it authorize or permit any
officer, director or employee of, or any investment banker, attorney or other
advisor or representative of, Whitman or any of its Subsidiaries to, (i)
directly or indirectly solicit, initiate or encourage the submission of, any
Takeover Proposal, (ii) enter into any agreement with respect to any Takeover
Proposal or (iii) directly or indirectly participate in any discussions with
third parties or negotiations regarding, or furnish to any person any
information with respect to, or take any other action to facilitate any
inquiries or the making of any proposal that constitutes, or may reasonably be
expected to lead to, any Takeover Proposal; provided, however, that at any time
prior to the date of the Whitman Stockholders Meeting (the "Applicable Period"),
Whitman may, in response to a Superior Proposal which was not solicited by it
and which did not otherwise result from a breach of this Section 6.01(a), and
subject to providing prior written notice of its decision to take such action to
PepsiCo (the "Whitman Notice") and compliance with Section 6.01(c) following
delivery of the Whitman Notice (x) furnish information with respect to Whitman
and its Subsidiaries to any person making a Superior Proposal pursuant to a
customary confidentiality agreement (as determined by Whitman after consultation
with its outside counsel) and (y) participate in discussions or negotiations
regarding such Superior Proposal.
 
     (b) Neither the Board of Directors of Whitman nor any committee thereof
shall (i) withdraw or modify, or propose to withdraw or modify, in a manner
adverse to PepsiCo, the approval or recommendation by the Board of Directors of
Whitman or any such committee of the Merger, this Agreement or the other
Transaction Documents, (ii) approve any letter of intent, agreement in
principle, acquisition agreement or similar agreement (other than a
confidentiality agreement in connection with a Superior Proposal which is
 
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              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   128
 
entered into by Whitman in accordance with Section 6.01(a)) relating to any
Takeover Proposal (each, a "Whitman Acquisition Agreement") or (iii) approve or
recommend, or propose to approve or recommend, any Takeover Proposal.
Notwithstanding the foregoing, in response to a Superior Proposal which was not
solicited by Whitman and which did not otherwise result from a breach of Section
6.01(a), the Board of Directors of Whitman may (subject to this sentence)
terminate this Agreement (and concurrently with or after such termination, if it
so chooses, cause Whitman to enter into any Whitman Acquisition Agreement with
respect to any Whitman Superior Proposal), but only at a time that is during the
Applicable Period and is after the fifth business day following PepsiCo's
receipt of written notice advising PepsiCo that the Board of Directors of
Whitman has resolved to accept a Superior Proposal (subject to such
termination), specifying the material terms and conditions of such Superior
Proposal and identifying the person making such Superior Proposal.
 
     (c) Whitman promptly shall advise PepsiCo orally and in writing of any
Takeover Proposal or any inquiry with respect to or that could reasonably be
expected to lead to any Takeover Proposal, the identity of the person making any
such Takeover Proposal or inquiry and the material terms of any such Takeover
Proposal or inquiry. Whitman shall keep PepsiCo fully informed of the status and
material terms of any such Takeover Proposal or inquiry.
 
     (d) PepsiCo shall not, nor shall it permit any of its Subsidiaries to, nor
shall it authorize or permit any officer, director or employee of, or any
investment banker, attorney or other advisor or representative of, PepsiCo or
any of its Subsidiaries to, (i) directly or indirectly solicit, initiate or
encourage the submission of, any Acquisition Proposal, (ii) enter into any
agreement with respect to any Acquisition Proposal or (iii) directly or
indirectly participate in any discussions or negotiations regarding, or furnish
to any person any information with respect to, or take any other action to
facilitate any inquiries or the making of any proposal that constitutes, or may
reasonably be expected to lead to, any Acquisition Proposal.
 
     SECTION 6.02.  Interim Operations of Whitman.  During the period from the
date of this Agreement to the Closing, Whitman shall, and shall cause each of
its Subsidiaries to, conduct its business in the usual, regular and ordinary
course in substantially the same manner as previously conducted (including
scheduled capital expenditures and with respect to matters relating to cash
management, accounts receivable and accounts payable) and, to the extent
consistent therewith, use all reasonable efforts to preserve intact its current
business organization, keep available the services of its current officers and
employees and keep its relationships with customers, suppliers, licensors,
licensees, distributors and others having business dealings with them to the end
that its goodwill and ongoing business shall be unimpaired at the Closing. In
addition, subject to the foregoing sentence and without limiting the generality
of the foregoing, except for matters set forth in the Whitman Disclosure
Schedule or otherwise contemplated by this Agreement or the other Transaction
Documents, from the date of this Agreement to the Closing, Whitman shall not,
and shall not permit any of its Subsidiaries to, do any of the following without
the prior written consent of PepsiCo:
 
        (i) (A) declare, set aside or pay any dividends on, or make any other
     distributions in respect of, any of its capital stock, other than (1)
     dividends and distributions by a direct or indirect Subsidiary of Whitman
     to its parent and (2) regular quarterly cash dividends with respect to
     Whitman Common Stock, not in excess of $.05 per share, with usual
     declaration, record and payment dates and in accordance with Whitman's past
     dividend policy, (B) split, combine or reclassify any of its capital stock
     or issue or authorize the issuance of any other securities in respect of,
     in lieu of or in substitution for shares of its capital stock, or (C)
     purchase, redeem or otherwise acquire any shares of capital stock of
     Whitman or any of its Subsidiaries or any other securities thereof or any
     rights, warrants or options to acquire any such shares or other securities;
 
        (ii) issue, deliver, sell or grant (A) any shares of its capital stock,
     (B) any bonds, debentures, notes or other indebtedness having the right to
     vote or any other voting securities, (C) any securities convertible into or
     exchangeable for, or any options, warrants or rights to acquire, any such
     shares, voting securities or convertible or exchangeable securities or (D)
     any "phantom" stock, "phantom" stock rights, stock appreciation rights or
     stock-based performance units, other than the issuance of Whitman Common
     Stock upon the exercise of Whitman Stock Options in accordance with their
     present terms;
 
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        (iii) amend its certificate of incorporation, by-laws or other
     comparable charter or organizational documents;
 
        (iv) acquire or agree to acquire (A) by merging or consolidating with,
     or by purchasing a substantial portion of the assets of, or by any other
     manner, any business or any corporation, partnership, joint venture,
     association or other business organization or division thereof or (B) any
     material assets, except purchases of inventory in the ordinary course of
     business consistent with past practice;
 
        (v) (A) grant to any employee, officer or director of Whitman or any of
     its Subsidiaries any increase in compensation, except for increases in cash
     compensation in the ordinary course of business consistent with past
     practice or to the extent required under employment agreements in effect as
     of the date of this Agreement, (B) grant to any employee, officer or
     director of Whitman or any of its Subsidiaries any increase in severance or
     termination pay, except to the extent required under any agreement in
     effect as of the date of this Agreement, (C) enter into any employment,
     consulting, indemnification, severance or termination agreement with any
     such employee, officer or director, (D) establish, adopt, enter into or
     amend in any material respect any collective bargaining agreement or
     Whitman Benefit Plan or (E) take any action to accelerate any rights or
     benefits, or make any material determinations not in the ordinary course of
     business consistent with past practice, under any collective bargaining
     agreement or Whitman Benefit Plan;
 
        (vi) make any change in accounting methods, principles or practices
     materially affecting the reported consolidated assets, Liabilities or
     results of operations of Whitman, except insofar as may be required by a
     change in GAAP;
 
        (vii) sell, lease, license or otherwise dispose of or subject to any
     Lien (x) any PepsiCo Acquired Businesses or (y) any other properties or
     assets, except sales of inventory and excess or obsolete assets in the
     ordinary course of business consistent with past practice;
 
        (viii) (A) incur any indebtedness for borrowed money or guarantee any
     such indebtedness of another person, issue or sell any debt securities or
     warrants or other rights to acquire any debt securities of Whitman or any
     of its Subsidiaries, guarantee any debt securities of another person, enter
     into any "keep well" or other agreement to maintain any financial statement
     condition of another person or enter into any arrangement having the
     economic effect of any of the foregoing, except for short-term borrowings
     incurred in the ordinary course of business consistent with past practice,
     or (B) make any loans, advances or capital contributions to, or investments
     in, any other person, other than to or in Whitman or any direct or indirect
     wholly owned Subsidiary of Whitman;
 
        (ix) make or agree to make any new capital expenditure or expenditures
     that, individually, is in excess of $5,000,000 or, in the aggregate, are in
     excess of $100,000,000; provided, however, that, notwithstanding the
     foregoing, Whitman shall not, and shall cause its Subsidiaries to not, make
     or agree to make any new capital expenditure relating to the PepsiCo
     Acquired Businesses that, individually, is in excess of $1,000,000 or, in
     the aggregate, are in excess of $5,000,000;
 
        (x) make any material Tax election or settle or compromise any material
     Tax Liability or refund, except to the extent already provided for in the
     Whitman Filed SEC Documents;
 
        (xi) (A) pay, discharge or satisfy any material claims or material
     Liabilities, other than the payment, discharge or satisfaction, in the
     ordinary course of business consistent with past practice or in accordance
     with their terms, of Liabilities reflected or reserved against in, or
     contemplated by, the most recent consolidated financial statements (or the
     notes thereto) of Whitman included in the Whitman Filed SEC Documents or
     incurred in the ordinary course of business consistent with past practice,
     (B) cancel any material indebtedness (individually or in the aggregate) or
     waive any claims or rights of substantial value or (C) waive the benefits
     of, or agree to modify in any manner, any confidentiality, standstill or
     similar agreement to which Whitman or any of its Subsidiaries is a party;
 
        (xii) amend the Whitman Rights Agreement; or
 
        (xiii) authorize any of, or commit or agree to take any of, the
     foregoing actions.
 
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     SECTION 6.03.  Interim Operations of PepsiCo Subsidiaries.  (a) During the
period from the date of this Agreement to the Closing, PepsiCo shall cause each
of the PepsiCo Subsidiaries to conduct its business in the usual, regular and
ordinary course in substantially the same manner as previously conducted
(including scheduled capital expenditures and with respect to matters relating
to cash management, accounts receivable and accounts payable) and, to the extent
consistent therewith, use all reasonable efforts to preserve intact its current
business organization, keep available the services of its current officers and
employees and keep its relationships with customers, suppliers, licensors,
licensees, distributors and others having business dealings with them to the end
that the goodwill and ongoing business of each of the PepsiCo Subsidiaries shall
be unimpaired at the Closing. In addition, subject to the foregoing sentence and
without limiting the generality of the foregoing, except for matters set forth
in the PepsiCo Disclosure Schedule or otherwise contemplated by this Agreement
or the other Transaction Documents, from the date of this Agreement to the
Closing, PepsiCo shall not permit any PepsiCo Subsidiary to do any of the
following without the prior written consent of Whitman:
 
        (i) in the case of the PGB Acquired Businesses only, amend its
     certificate of incorporation, by-laws or other comparable charter or
     organizational documents;
 
        (ii) except for the acquisition of any Excluded Asset, acquire or agree
     to acquire (A) by merging or consolidating with, or by purchasing a
     substantial portion of the assets of, or by any other manner, any business
     or any corporation, partnership, joint venture, association or other
     business organization or division thereof or (B) any material assets,
     except purchases of inventory in the ordinary course of business consistent
     with past practice;
 
        (iii) (A) grant to any Transferred Individual any increase in
     compensation, except in the ordinary course of business consistent with
     past practice or to the extent required under employment agreements in
     effect as of the date of this Agreement, (B) grant to any Transferred
     Individual of any PepsiCo Subsidiary any increase in severance or
     termination pay, except to the extent required under any agreement in
     effect as of the date of this Agreement, (C) enter into any employment,
     consulting, indemnification, severance or termination agreement with any
     such Transferred Individual, (D) establish, adopt, enter into or amend in
     any material respect any collective bargaining agreement or PepsiCo
     Subsidiary Benefit Plan to the extent relating to any Transferred
     Individual or (E) take any action to accelerate any rights or benefits, or
     make any material determinations not in the ordinary course of business
     consistent with past practice, under any collective bargaining agreement or
     PepsiCo Subsidiary Benefit Plan to the extent relating to any Transferred
     Individual;
 
        (iv) make any change in accounting methods, principles or practices
     materially affecting the reported consolidated assets, Liabilities or
     results of operations of any of the PepsiCo Subsidiaries, except insofar as
     may be required by a change in GAAP;
 
        (v) except with respect to Excluded Assets, sell, lease, license or
     otherwise dispose of or subject to any Lien any of the assets of the
     PepsiCo Subsidiaries, except sales of inventory and excess or obsolete
     assets in the ordinary course of business consistent with past practice;
 
        (vi) except with respect to any such indebtedness, loans, advances,
     capital contributions, or investments which is an Excluded Liability, (A)
     incur any indebtedness for borrowed money or guarantee any such
     indebtedness of another person, guarantee any debt securities of another
     person, enter into any "keep well" or other agreement to maintain any
     financial statement condition of another person or enter into any
     arrangement having the economic effect of any of the foregoing, except for
     short-term borrowings incurred in the ordinary course of business
     consistent with past practice, or (B) make any loans, advances or capital
     contributions to, or investments in, any other person, other than to or in
     any investment existing on the date of this Agreement;
 
        (vii) except with respect to any Excluded Liability, make or agree to
     make any new capital expenditure or expenditures that (with respect to the
     PepsiCo Subsidiaries taken as a whole), individually, is in excess of
     $5,000,000 or, in the aggregate, are in excess of $100,000,000;
 
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<PAGE>   131
 
        (viii) make any material Tax election or settle or compromise any
     material Tax Liability (other than any such material Tax Liability which is
     an Excluded Liability) or refund, except to the extent already provided for
     in the PepsiCo Filed SEC Documents;
 
        (ix) (A) except with respect to any Excluded Liability, pay, discharge
     or satisfy any material claims or material Liabilities, other than the
     payment, discharge or satisfaction, in the ordinary course of business
     consistent with past practice or in accordance with their terms, of
     Liabilities reflected or reserved against in the Merger Sub/PGB Acquired
     Businesses Financial Statements or incurred in the ordinary course of
     business consistent with past practice, (B) except with respect to any
     Excluded Liability, cancel any material indebtedness (individually or in
     the aggregate) or waive any claims or rights of substantial value or (C)
     waive the benefits of, or agree to modify in any manner, any
     confidentiality, standstill or similar agreement to which any PepsiCo
     Subsidiary is a party;
 
        (x) in the case of Merger Sub only, (A) conduct any business, (B) split,
     combine or reclassify any of its capital stock, (C) issue, deliver, sell or
     grant any shares of its capital stock, any securities having voting rights,
     or any securities convertible or exchangeable for securities having voting
     rights, or (D) otherwise alter its capitalization; or
 
        (xi) authorize any of, or commit or agree to take any of, the foregoing
     actions.
 
     SECTION 6.04.  Advice of Changes.  Whitman and PepsiCo shall promptly
advise the other orally and in writing of any change or event having, or which
is reasonably likely to have, a Material Adverse Effect on Whitman or the
PepsiCo Subsidiaries, as applicable; provided, however, that no such
notification shall affect the representations, warranties, covenants or
agreements of the parties or the conditions to the obligations of the parties
under this Agreement.
 
     SECTION 6.05.  Other Actions.  Subject to Section 7.04, each of Whitman and
PepsiCo hereby agrees to take no action, and agrees that they will not permit
any of their respective Subsidiaries to take any action, that would reasonably
be likely to cause:
 
        (a) the failure of any such party to perform and comply in all material
     respects with all agreements, obligations and conditions required by this
     Agreement or the other Transaction Documents to be performed or complied
     with by such party on or prior to the Closing Date;
 
        (b) any Material Adverse Effect on Whitman or the PepsiCo Subsidiaries,
     as applicable; or
 
        (c) the inability of the Contribution, and the Contribution and Merger
     collectively, to constitute a tax-free transaction described in Section 351
     or the inability of the Merger to constitute a tax-free transaction
     described in Section 368(a) of the Code or the inability of Whitman or
     PepsiCo to obtain the opinions of counsel referred to in Sections 8.02(c)
     and 8.03(c).
 
                                  ARTICLE VII
 
                              ADDITIONAL COVENANTS
 
     SECTION 7.01.  Preparation of Form S-4 and the Proxy Statement/Prospectus;
Whitman Stockholders Meeting.  (a) Each party shall cooperate in the preparation
of the Form S-4 and the Proxy Statement/ Prospectus and all pre- and
post-effective amendments thereto and the filing thereof with the SEC. Such
cooperation shall include (i) preparation of historical and pro forma financial
statements relating to such party required to be included in such filings, (ii)
provision of financial and other information relating to such party required to
be included in such filings, (iii) engagement of accountants to report on and
provide comfort letters in customary form in respect of financial information
provided by such party for inclusion in such filings (which comfort letters will
be received by Whitman in accordance with customary practice) and (iv)
responding to comments relating to such party received from the staff of the SEC
in respect of such filings promptly after receipt thereof.
 
     (b) Each party shall be entitled to review any materials related to the
Proxy Statement/Prospectus at any time and from time to time prior to their
mailing to the Whitman stockholders, and to comment thereon,
 
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<PAGE>   132
 
and Whitman shall incorporate into such materials PepsiCo's comments thereon so
that such materials are reasonably acceptable to each party. PepsiCo shall, on
behalf of Merger Sub, prepare and cause Merger Sub to file with the SEC the Form
S-4 in which the Proxy Statement/Prospectus will be included as a prospectus, as
promptly as practicable after comments are received from the SEC staff on the
initial filing of the Proxy Statement/Prospectus. Each of PepsiCo and Merger Sub
shall use its reasonable efforts to have the Form S-4 declared effective under
the Securities Act as promptly as practicable after such filing. Whitman will
use its reasonable efforts to cause the Proxy Statement/Prospectus to be mailed
to Whitman's stockholders as promptly as practicable after the date the Form S-4
is declared effective under the Securities Act. PepsiCo, Merger Sub and Whitman
shall also take all reasonable efforts to cause any action (other than
qualifying to do business in any jurisdiction in which Whitman is not now so
qualified) required to be taken under any applicable state securities laws in
connection with the issuance of Merger Sub Common Stock in the Contribution and
the Merger.
 
     (c) Whitman will, as soon as practicable following the date of this
Agreement, duly call, give notice of, convene and hold the Whitman Stockholders
Meeting, and will use its reasonable efforts to cause the Whitman Stockholders
Meeting to be held as promptly as practicable after the date the Proxy
Statement/ Prospectus is mailed to the Whitman Stockholders. Whitman will,
through its Board of Directors, recommend to its stockholders adoption of this
Agreement and will use its reasonable efforts to cause the Whitman Stockholder
Approval to be obtained at the Whitman Stockholders Meeting; provided, however,
that Whitman's obligations to recommend such adoption and to cause such adoption
to be obtained shall be subject to the fiduciary obligations of the Board of
Directors of Whitman. Without limiting the generality of the foregoing, Whitman
agrees that its obligations pursuant to the first sentence of this Section
7.01(c) shall not be affected by the commencement, public proposal, public
disclosure or communication to Whitman of any Takeover Proposal.
 
     SECTION 7.02.  Listing Application.  PepsiCo shall cause Merger Sub to
prepare and submit to the NYSE listing applications covering the shares of
Merger Sub Common Stock issuable by Merger Sub pursuant to the Contribution and
the Merger, and shall use their respective reasonable efforts to obtain, prior
to the Effective Time, approval for the listing of such stock, subject to
official notice of issuance.
 
     SECTION 7.03.  Access to Information; Confidentiality.  Subject to the
Confidentiality Agreement dated as of August 24, 1998, between Whitman and
PepsiCo (the "Confidentiality Agreement"), and subject to applicable legal
restrictions, Whitman shall afford to PepsiCo, and PepsiCo shall afford to
Whitman, and, in each case, to the officers, employees, accountants, counsel,
financial advisors and other representatives of such parties, reasonable access
during normal business hours during the period prior to the Closing to (i) in
the case of Whitman, all its respective properties, books, contracts,
commitments, personnel and records and (ii) in the case of PepsiCo, all the
properties, books, contracts, commitments, personnel and records in respect of
each of the PepsiCo Subsidiaries. Each of the foregoing parties agrees to use
its reasonable efforts in good faith to obtain all waivers and consents
necessary under any confidentiality or non-disclosure agreement (other than any
such agreement with a party seeking disclosure hereunder, as to which the party
seeking disclosure shall be deemed to have waived such confidentiality or
non-disclosure with respect to itself) to afford reasonable access to the
applicable party. During such period, Whitman shall, and shall cause each of its
Subsidiaries to, furnish promptly to PepsiCo a copy of each report, schedule,
registration statement and other document filed by it during such period
pursuant to the requirements of Federal or state securities laws. During such
period, subject to applicable legal restrictions, each of Whitman and its
Subsidiaries and PepsiCo and the PepsiCo Subsidiaries shall furnish or cause to
be furnished all other information concerning its business, properties and
personnel as such other party may reasonably request. Except as required by law,
each party will hold, and will cause its respective officers, employees,
accountants, counsel, financial advisors and other representatives and
affiliates to hold, any nonpublic information in confidence until such time as
such information becomes publicly available (otherwise than through the wrongful
act of any such person) and shall use its reasonable efforts to ensure that such
persons do not disclose such information to others without the prior written
consent of the applicable party from whom such information was received. In the
event of the termination of this Agreement for any reason, each party shall
promptly return or destroy all
 
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<PAGE>   133
 
documents containing nonpublic information so obtained from any other party or
any of its Subsidiaries and any copies made of such documents.
 
     SECTION 7.04.  Reasonable Efforts.  Upon the terms and subject to the
conditions set forth in this Agreement, each party agrees to use its reasonable
efforts to take, or cause to be taken, all actions, and to do, or cause to be
done, and to assist and cooperate with the other parties in doing, all things
necessary, proper or advisable to consummate and make effective, in the most
expeditious manner practicable, the Merger and the other transactions
contemplated by the Transaction Documents. In the event an Assigned Contract
relates both to a business being transferred and a business being retained by
PepsiCo or Whitman or any of their respective Subsidiaries, each party will use
its reasonable efforts to cause such Assigned Contract to be divided into
separate contracts for each of the transferred business and the retained
business, or otherwise to cause the same economic and business terms to govern
(by subcontract, sublicense or otherwise). To the extent that any Assigned
Contract to be assigned by PepsiCo or Whitman (or any of their respective
Subsidiaries) to the other party or any of its respective Subsidiaries pursuant
to this Agreement is not assignable without the consent or without novation of a
third party, and such consent is not obtained or novation effected, as the case
may be, this Agreement shall not constitute an assignment or an attempted
assignment thereof and PepsiCo and Whitman shall enter into alternative
arrangements with respect thereto satisfactory to PepsiCo and Whitman. To the
extent any such agreements and/or related services cannot be assigned or can be
assigned but only with cost to the party assigning such agreement and/or related
services, such party shall use reasonable efforts to provide the benefits and
pass on the costs of such agreements and/or related services to the party to
which such agreements and/or services were to be assigned hereunder. In
connection with and without limiting the foregoing, each of Whitman and PepsiCo
and their respective Boards of Directors shall (i) take all reasonable action
necessary to ensure that no state takeover statute or similar statute or
regulation is or becomes applicable to the Merger, this Agreement, the other
Transaction Documents or the other transactions contemplated hereby or thereby
and (ii) if any state takeover statute or similar statute or regulation becomes
applicable to the Merger, this Agreement, the other Transaction Documents or the
other transactions contemplated hereby or thereby, take all reasonable action
necessary to ensure that the Merger and the other transactions contemplated by
the Transaction Documents may be consummated as promptly as practicable on the
terms contemplated by this Agreement and otherwise to minimize the effect of
such statute or regulation on the Merger and the other transactions contemplated
by the Transaction Documents.
 
     SECTION 7.05.  Affiliates.  Prior to the Closing Date, Whitman shall
deliver to Merger Sub a letter identifying all persons who are, at the time this
Agreement is submitted for approval to the stockholders of Whitman, "affiliates"
of Whitman for purposes of Rule 145 under the Securities Act. Whitman shall use
its reasonable efforts to cause each such person to deliver to Merger Sub on or
prior to the Closing Date a written agreement substantially in the form attached
as Exhibit F hereto.
 
     SECTION 7.06.  Whitman Stock Options; Whitman Stock Plans; Certain Employee
Matters.  (a) At the Effective Time, by virtue of the Merger, the Whitman Stock
Plans shall be assumed by Merger Sub, with the result that all obligations of
Whitman under the Whitman Stock Plans, including with respect to awards
outstanding at the Effective Time under each Whitman Stock Plan, shall be
obligations of Merger Sub following the Effective Time. Prior to the Effective
Time, Merger Sub shall take all necessary actions (including, if required to
comply with Section 162(m) of the Code (and the regulations thereunder) or
applicable law or rule of the NYSE, obtaining the approval of its stockholders)
for the assumption of the Whitman Stock Plans, including the reservation,
issuance and listing of shares of Merger Sub Common Stock issuable thereunder.
As soon as practicable after the Effective Time, Merger Sub shall prepare and
file with the SEC a registration statement on Form S-8 registering the number of
shares of Merger Sub Common Stock issuable under the Whitman Stock Plans.
 
     (b) As soon as practicable after the Effective Time, Merger Sub shall
deliver to the holders of Whitman Stock Options appropriate notices setting
forth such holders' rights pursuant to the respective Whitman Stock Plans and
the agreements evidencing the grants of such Whitman Stock Options and that such
Whitman Stock Options and agreements shall be assumed by Merger Sub and shall
continue in effect on the same terms and conditions, except that all such
options issued prior to January 1, 1999, shall be fully vested in accordance
with the terms of the applicable Whitman Stock Plans.
 
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<PAGE>   134
 
     (c) Except as otherwise contemplated by this Section 7.06 and except to the
extent required under the respective terms of the Whitman Stock Options, all
restrictions or limitations on transfer and vesting with respect to Whitman
Stock Options awarded under the Whitman Stock Plans or any other plan, program
or arrangement of Whitman or any of its Subsidiaries, to the extent that such
restrictions or limitations shall not have already lapsed, shall remain in full
force and effect with respect to such options after giving effect to the Merger
and the assumption by Merger Sub as set forth above.
 
     (d) Following the Effective Time, Merger Sub will assume and honor all
Liabilities under change in control and employment agreements of Whitman, the
existence of which does not constitute a violation of this Agreement, in
accordance with the terms thereof.
 
     (e) As of the Effective Time, Merger Sub will assume and honor all
Liabilities relating to the Transferred Individuals to the extent set forth in
the Employee Benefits Agreement.
 
     SECTION 7.07.  Fees and Expenses.  (a) Except as provided in this Section
7.07, all fees and expenses incurred in connection with the Merger and the other
transactions contemplated by the Transaction Documents shall be paid by the
party incurring such fees or expenses, whether or not the Merger is consummated,
except that each of PepsiCo and Whitman shall bear and pay one-half of the costs
and expenses incurred in connection with (1) the filing, printing and mailing of
the Form S-4 and the Proxy Statement/Prospectus (including SEC filing fees), (2)
the filings of the premerger notification and report forms under the HSR Act
(including filing fees) and (3) if the Merger is consummated, all United States
Federal, state or local and all foreign transfer, documentary, sales, use,
registration, value-added and other similar taxes (including applicable real
estate transfer taxes and real property transfer gains taxes and similar taxes
imposed on the transfer of shares of a company holding real estate) incurred in
connection with the Contribution, the Merger, the PepsiCo Transfers, the Whitman
Transfers or a transfer by PGB (or its designee) of the assets described in
Section 4.02(b) to an affiliate of PGB (to the extent, in the case of such a
transfer by PGB (or its designee), that no such tax was imposed on the transfer
of such assets to PGB (or its designee)).
 
     (b) In the event that (1) a Takeover Proposal shall have been made known to
Whitman or any of its Subsidiaries or has been made directly to its stockholders
generally or any person shall have publicly announced an intention (whether or
not conditional) to make a Takeover Proposal and thereafter this Agreement is
terminated by either PepsiCo or Whitman pursuant to Section 9.01(b)(i) or (iii)
and within twelve months thereafter Whitman consummates or enters into a
definitive agreement relating to any Takeover Proposal which it concludes is a
Superior Proposal or (2) this Agreement is terminated (x) by Whitman pursuant to
Section 9.01(e) or (y) by PepsiCo pursuant to Section 9.01(f), then Whitman
shall promptly, but in no event later than the date of such termination, pay
PepsiCo a fee equal to $20,000,000 (the "Termination Fee") (less the amount of
the Break-up Payment previously paid to PepsiCo by Whitman, if any), payable by
wire transfer of same day funds.
 
     (c) In the event that this Agreement is terminated by either PepsiCo or
Whitman pursuant to Section 9.01(b)(iii), then Whitman shall promptly, but in no
event later than the date of such termination, pay PepsiCo a fee equal to
PepsiCo's documented out-of-pocket expenses incurred in connection with the
transactions contemplated by this Agreement, but in no event shall such fee be
in excess of $2,000,000 (the "Break-up Payment"), payable by wire transfer of
same day funds.
 
     (d) Whitman acknowledges that the agreements contained in Section 7.07(b)
and (c) are an integral part of the transactions contemplated by this Agreement,
and that, without these agreements, PepsiCo would not enter into this Agreement;
accordingly, if Whitman fails promptly to pay the amount(s) due pursuant to
Section 7.07(b) and (c), and, in order to obtain such payment, PepsiCo commences
a suit which results in a judgment against Whitman for the fee(s) set forth in
Section 7.07(b) and (c), Whitman shall pay to PepsiCo its costs and expenses
(including attorneys' fees and expenses) in connection with such suit, together
with interest on the amount of the fee(s) at the prime rate of Citibank N.A. in
effect on the date such payment was required to be made.
 
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<PAGE>   135
 
     SECTION 7.08.  Rights Agreement.  The Board of Directors of Whitman shall
take all further action (in addition to that referred to in Section 5.01(t))
reasonably requested in writing by PepsiCo in order to render Whitman's Rights
Agreement inapplicable to the Merger and the other transactions contemplated by
the Transaction Documents. Except as provided above with respect to the Merger
and the other transactions contemplated by the Transaction Documents, Whitman's
Board of Directors shall not, without the prior written consent of PepsiCo, (a)
amend the Whitman Rights Agreement or (b) take any action with respect to, or
make any determination under, the Whitman Rights Agreement, including a
redemption of the Whitman Rights or any action to facilitate a Takeover
Proposal.
 
     SECTION 7.09.  PGB Stockholders' Agreement.  PepsiCo and Whitman agree
that, as of the Effective Time, the Stockholders' Agreement dated as of November
9, 1987, among Whitman (formerly named IC Industries, Inc.), IC Products
Company, PepsiCo and Metro Sub shall terminate and be of no further force or
effect in accordance with the provisions of Section 3.02(a)(ii) of such
agreement.
 
     SECTION 7.10.  Public Announcements.  Whitman and PepsiCo will consult with
each other before issuing, and provide each other the opportunity to review,
comment upon and concur with, any press release or other public statements with
respect to the transactions contemplated by this Agreement, including the
Merger, and the other Transaction Documents, and shall not issue any such press
release or make any such public statement prior to such consultation, except as
either party may determine is required by applicable law, court process or by
obligations pursuant to any listing agreement with any national securities
exchange. The parties agree that the initial press release to be issued with
respect to the transactions contemplated by this Agreement and the other
Transaction Documents shall be in the form heretofore agreed to by the parties.
 
     SECTION 7.11.  Further Assurances.  (a) On and after the Closing Date, each
of Merger Sub and PGB shall (i) give such further assurances to PepsiCo and
shall execute, acknowledge and deliver all such acknowledgments and other
instruments, and take such further actions as may be reasonably necessary or
appropriate effectively to vest in PepsiCo (or its designee) the full legal and
equitable title to the PepsiCo Acquired Businesses and (ii) use its reasonable
efforts to assist PepsiCo (or its designee) in the orderly transition of the
operations of the PepsiCo Acquired Businesses acquired by PepsiCo (or its
designee). Nothing in this Section 7.11(a) shall be construed to require Merger
Sub or PGB to incur, without reimbursement from PepsiCo, any costs or expenses
in connection with any such undertakings.
 
     (b) On and after the Closing Date, each of PepsiCo and the relevant PepsiCo
Subsidiaries shall (i) give such further assurances to Merger Sub and PGB and
shall execute, acknowledge and deliver all such acknowledgments and other
instruments, including the execution and delivery by each of the relevant
PepsiCo Subsidiaries, Merger Sub and PGB of an assignment and assumption
agreement in form and substance satisfactory to the parties hereto (the
"Assignment and Assumption Agreement") providing for the assignment of the
Merger Sub Acquired Businesses and the assets included as part of the PGB
Acquired Businesses and the assumption of the Merger Sub Assumed Liabilities and
the Liabilities included as part of the PGB Acquired Businesses, and take such
further actions as may be reasonably necessary or appropriate effectively to
vest in Merger Sub and PGB the full legal and equitable title to the Merger Sub
Acquired Businesses and the PGB Acquired Businesses, as applicable and (ii) use
its reasonable efforts to assist Merger Sub and PGB in the orderly transition of
the operations of the Merger Sub Acquired Businesses and the PGB Acquired
Businesses acquired by Merger Sub and PGB. Nothing in this Section 7.11(b) shall
be construed to require PepsiCo or the PepsiCo Subsidiaries to incur, without
reimbursement from Merger Sub and PGB, any costs or expenses in connection with
any such undertakings.
 
     (c) On and after the Closing Date, each of Merger Sub, PGB and the relevant
Subsidiaries of Merger Sub shall give such further assurances to PepsiCo and the
relevant PepsiCo Subsidiaries and shall execute, acknowledge and deliver all
such acknowledgments and other instruments, including the Assignment and
Assumption Agreement, and take such further action as may be reasonably
necessary or appropriate to complete the assumption by each of Merger Sub, PGB
and the relevant Subsidiaries of Merger Sub of, and the release of PepsiCo and
the relevant PepsiCo Subsidiaries from, the Merger Sub Assumed Liabilities and
the Liabilities included as part of the PGB Acquired Businesses.
 
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     SECTION 7.12.  Post-Closing Cooperation.  (a) Each party shall cooperate
with one another in connection with the furnishing of information that is
reasonably necessary for financial reporting and accounting matters and in
respect of compliance with disclosure and reporting requirements under the
Securities Act and the Exchange Act.
 
     (b) After the Closing, upon reasonable written notice, each of Merger Sub
and PepsiCo shall furnish or cause to be furnished to the other party, as
promptly as practicable, such information and assistance (to the extent within
the control of such party) relating to the Merger Sub Acquired Businesses, the
PGB Acquired Businesses and the PepsiCo Acquired Businesses (including
reasonable access to employees and books and records) as is reasonably necessary
for the preparation of the Merger Sub Statement and the PepsiCo Statement
pursuant to Section 12.01, the filing of all Tax Returns, and making of any
election related to Taxes, the preparation for any audit by any taxing
authority, and the prosecution or defense of any claim, suit or proceeding
related to any Tax Return. Merger Sub and PepsiCo shall cooperate with each
other party in the conduct of any audit or other proceeding relating to Taxes
involving the Merger Sub Acquired Businesses, the PGB Acquired Businesses or the
PepsiCo Acquired Businesses. Merger Sub and PGB shall retain the books and
records relating to the Merger Sub Acquired Businesses and the PGB Acquired
Businesses and PepsiCo shall retain the books and records relating to the
PepsiCo Acquired Businesses for a period of seven years after the Closing.
 
     SECTION 7.13.  Merger Sub Rights Agreement.  Merger Sub shall adopt the
Rights Agreement set forth as Exhibit G hereto effective upon the Closing.
 
     SECTION 7.14.  Merger Sub Share Repurchase.  During the period from the
Closing Date to the 12-month anniversary of the Closing Date, Merger Sub shall
repurchase the lesser of (i) 16,000,000 shares of Merger Sub Common Stock or
(ii) shares of Merger Sub Common Stock having an aggregate value of $400,000,000
(such aggregate value to be measured by the sum of the prices per share paid by
Merger Sub in respect of each such purchase) (the "Merger Sub Repurchase"), by
tender offer, open market purchase, privately negotiated transaction or
otherwise; provided, however, that in the case of any Merger Sub Repurchase
pursuant to a tender offer (i) the terms and conditions of such tender offer
shall be subject to the prior written consent of PepsiCo, which consent shall
not be unreasonably withheld and (ii) neither PepsiCo nor any of its affiliates
shall tender or otherwise sell any shares of Merger Sub Common Stock
beneficially owned by PepsiCo or any such affiliate in such tender offer;
provided, further, that Merger Sub shall be under no obligation to make any
Merger Sub Repurchase (and its obligation to make any such Repurchase shall be
suspended) during any period when (i) Merger Sub is under any legal restriction
from doing so or (ii) the Board of Directors of Merger Sub determines in good
faith that it is impractical or inadvisable to make such Repurchase.
 
     SECTION 7.15.  St. Petersburgco Indebtedness.  PepsiCo and Whitman shall
use reasonable efforts to obtain the full and unconditional release of Whitman,
effective as of the consummation of the Whitman Transfers, from all Liabilities
with respect to indebtedness of St. Petersburgco under its existing bank
facility; provided, however, that (i) Whitman shall be under no obligation to
make any payment in connection with obtaining such release other than any
payment in accordance with the terms of such indebtedness and (ii) if PepsiCo
and Whitman shall be unable to obtain such release in the exercise of their
reasonable efforts prior to the consummation of the Whitman Transfers, PepsiCo
shall, following such consummation of the Whitman Transfers, promptly reimburse
Whitman or, following the Effective Time, Merger Sub, with respect to any
payment required to be made by Whitman or, following the Effective Time, Merger
Sub to any person in accordance with the terms of such indebtedness.
 
     SECTION 7.16.  Services Agreements.  Prior to the consummation of the
Whitman Transfers, PepsiCo, Whitman, Merger Sub and one or more other bottlers
licensed by PepsiCo shall agree on the terms of definitive Services Agreements,
which shall provide, among other things, (i) for the provision of all support
services not located at the respective operating locations of the Bottling
Businesses to be transferred pursuant to this Agreement necessary to continue
the ongoing operations of such Bottling Businesses, (ii) that payment for all
services provided pursuant to such Services Agreements shall be made by the
party or parties receiving such services to the party or parties providing such
services in an amount equal to the cost (without profit) to
 
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the party or parties providing such services and (iii) that no party providing
services pursuant to the Services Agreements shall be liable to any other party
except to the extent of such party's gross negligence or wilful misconduct in
providing such services; provided, however, that the amount recoverable from any
party providing services pursuant to the Services Agreements in respect of any
such liability shall be limited to the aggregate amount of proceeds received by,
or payable to, such party pursuant to the Services Agreements.
 
     SECTION 7.17.  Section 16b-3.  Prior to the Closing Date, PepsiCo shall
cause the Board of Directors of Merger Sub to adopt a resolution approving the
acquisition in the Merger of securities of Merger Sub by officers and directors
of Whitman. Such resolution shall specify (i) the names of the executive
officers and the directors of Whitman, (ii) the number of securities of Merger
Sub to be acquired by such individual, (iii) that approval is being granted to
exempt the transaction under Rule 16b-3 promulgated under the Exchange Act and
(iv) for acquisitions of derivative securities, the material terms of the
derivative securities.
 
     SECTION 7.18.  Insured Claims.  (a) PepsiCo and Whitman mutually agree to
the following covenants with respect to Liabilities arising from incidents which
occurred prior to the Closing and for which the party transferring a Bottling
Business or other asset hereunder purchased liability insurance, including but
not limited to Workers' Compensation, General Liability and Automobile Liability
insurance ("Insured Liabilities"):
 
        (i) With respect to PepsiCo's Insured Liabilities, Whitman agrees to
     manage and oversee the following third-party claims administrators:
 
           (A) Kemper Insurance Company for General Liability, Automobile
        Liability and Illinois, Indiana and Missouri Workers' Compensation
        claims arising prior to January 1, 1997;
 
           (B) Travelers Insurance Company for Ohio Workers' Compensation claims
        arising prior to January 1, 1997; and
 
           (C) CNA Insurance Company for General Liability, Automobile Liability
        and Workers' Compensation claims arising after January 1, 1997 through
        the Closing Date.
 
        (ii) PepsiCo agrees to provide Whitman with access to such third-party
     claims administrators and PepsiCo will use its reasonable efforts to modify
     its contracts with its third-party claims administrators to allow for such
     access, if necessary.
 
        (iii) With respect to the Ohio Workers' Compensation claims which arose
     prior to January 1, 1997, and which are administered by Travelers Insurance
     Company, PepsiCo agrees to transfer on the Closing Date the reserve balance
     of $3,048,500, less the aggregate amount paid in respect of such claims
     between January 20, 1999 and the Closing Date, to Whitman for the payment
     of all Liabilities associated with such claims.
 
        (iv) With respect to Whitman's Insured Liabilities, PepsiCo agrees to
     manage and oversee the following third-party claims administrators:
 
           (A) Gallagher Bassett Services for General Liability, Automobile
        Liability and Virginia Workers' Compensation claims; and
 
           (B) Accordia for West Virginia Workers' Compensation claims.
 
        (v) Whitman agrees to provide PepsiCo with access to such third-party
     claims administrators, and Whitman will use its reasonable efforts to
     modify its contracts with its third-party claims administrators to allow
     for such access, if necessary.
 
        (vi) Payments to third-party claims administrators shall be the
     responsibility of the party to whom the Bottling Business or other asset
     was transferred pursuant to this Agreement.
 
        (vii) Payments for claims shall be the responsibility of the party to
     whom the Bottling Business or other asset was transferred pursuant to this
     Agreement.
 
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     (b) This covenant with respect to the matters contained herein supersedes
any reference to such matters elsewhere in this Agreement, in the Employee
Benefits Agreement and/or in the Whitman Transfers Employee Services Agreement.
 
                                  ARTICLE VIII
 
                              CONDITIONS PRECEDENT
 
     SECTION 8.01.  Conditions Precedent.  The respective rights and obligations
of each party to effect the Merger and the other transactions contemplated by
the Transaction Documents to be effected at the Closing shall be subject to the
satisfaction or waiver on or prior to the Closing Date of each of the following
conditions precedent:
 
        (a) Stockholder Approval. The Whitman Stockholder Approval shall have
     been obtained.
 
        (b) HSR Act. The waiting period (and any extension thereof) applicable
     to the Merger and the other transactions contemplated by the Transaction
     Documents under the HSR Act shall have been terminated or shall have
     expired (the "HSR Approval").
 
        (c) No Injunctions or Restraints. No judgment, order, decree, statute,
     law, ordinance, rule or regulation, entered, enacted, promulgated, enforced
     or issued by any court or other Governmental Entity of competent
     jurisdiction or other legal restraint or prohibition (collectively,
     "Restraints") shall be in effect preventing the consummation of the Merger
     or the other transactions contemplated by the Transaction Documents;
     provided, however, that each of the parties shall have used its reasonable
     efforts to prevent the entry of any such Restraints and to appeal as
     promptly as practicable any such Restraints that may be entered.
 
        (d) NYSE Listing. The shares of Merger Sub Common Stock issuable to the
     PepsiCo Subsidiaries and to the stockholders of Whitman pursuant to this
     Agreement shall have been approved for listing on the NYSE, subject to
     official notice of issuance.
 
        (e) Form S-4. The Form S-4 shall have become effective under the
     Securities Act and shall not be the subject of any stop order or
     proceedings seeking a stop order.
 
     SECTION 8.02.  Conditions to Obligations of PepsiCo and Merger Sub.  The
obligations of PepsiCo and Merger Sub to effect the Merger and the other
transactions contemplated by the Transaction Documents are further subject to
the following conditions:
 
        (a) Representations and Warranties.  The representations and warranties
     of Whitman set forth herein shall be true and correct both when made and at
     and as of the Closing Date, as if made at and as of such time (except to
     the extent expressly made as of an earlier date, in which case as of such
     date), except where the failure of such representations and warranties to
     be so true and correct (without giving effect to any limitation as to
     "materiality" or "Material Adverse Effect" set forth therein), individually
     or in the aggregate, does not have, and is not reasonably likely to have, a
     Material Adverse Effect on Whitman, and PepsiCo shall have received a
     certificate signed on behalf of Whitman by an executive officer of Whitman
     to such effect.
 
        (b) Performance of Obligations.  Whitman shall have performed in all
     material respects all obligations required to be performed by it under each
     of the Whitman Relevant Agreements at or prior to the Closing Date, and
     PepsiCo shall have received a certificate signed on behalf of Whitman by an
     executive officer of Whitman to such effect.
 
        (c) Tax Opinion.  PepsiCo shall have received an opinion of its tax
     counsel, Cravath, Swaine & Moore, in form and substance reasonably
     satisfactory to PepsiCo, and dated as of the Closing Date, to the effect
     that the Contribution, and the Contribution and Merger collectively, will
     constitute an exchange described in Section 351 of the Code and the Merger
     will constitute a reorganization under Section 368(a) of the Code. In
     rendering such opinion, Cravath, Swaine & Moore may require delivery
 
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     of and rely upon the customary representations letters delivered by
     PepsiCo, Whitman and their respective Subsidiaries in form and substance
     reasonably satisfactory to Cravath, Swaine & Moore.
 
     SECTION 8.03. Conditions to Obligations of Whitman.  The obligations of
Whitman to effect the Merger and the other transactions contemplated by the
Transaction Documents are further subject to the following conditions:
 
        (a) Representations and Warranties.  The representations and warranties
     of PepsiCo set forth herein shall be true and correct both when made and at
     and as of the Closing Date, as if made at and as of such time (except to
     the extent expressly made as of an earlier date, in which case as of such
     date), except where the failure of such representations and warranties to
     be so true and correct (without giving effect to any limitation as to
     "materiality" or "Material Adverse Effect" set forth therein), individually
     or in the aggregate, does not have, and is not reasonably likely to have, a
     Material Adverse Effect on the PepsiCo Subsidiaries, and Whitman shall have
     received a certificate signed on behalf of PepsiCo by an executive officer
     of PepsiCo to such effect.
 
        (b) Performance of Obligations.  PepsiCo shall have performed in all
     material respects all obligations required to be performed by it under each
     of the PepsiCo Relevant Agreements at or prior to the Closing Date, and
     Whitman shall have received a certificate signed on behalf of PepsiCo by an
     executive officer of PepsiCo to such effect.
 
        (c) Tax Opinion.  Whitman shall have received an opinion of its tax
     counsel, Wachtell, Lipton, Rosen & Katz, in form and substance reasonably
     satisfactory to Whitman, and dated as of the Closing Date, to the effect
     that the Merger will constitute a reorganization under Section 368(a) of
     the Code and that neither Whitman nor its shareholders shall recognize gain
     or loss for U.S. Federal income tax purposes as a result of the Merger. In
     rendering such opinion, Wachtell, Lipton, Rosen & Katz may require delivery
     of and rely upon the customary representations letters delivered by
     Whitman, PepsiCo and their respective Subsidiaries in form and substance
     reasonably satisfactory to Wachtell, Lipton, Rosen & Katz.
 
        (d) Contribution.  The Contribution shall have been consummated in
     accordance with Article II hereof.
 
                                   ARTICLE IX
 
                       TERMINATION, AMENDMENT AND WAIVER
 
     SECTION 9.01. Termination.  This Agreement may be terminated at any time
prior to the Closing, whether before or after the vote of the stockholders of
Whitman at the Whitman Stockholders Meeting:
 
        (a) by mutual written consent of Whitman and PepsiCo; or
 
        (b) by either Whitman or PepsiCo:
 
           (i) if the Merger or the other transactions contemplated by the
        Transaction Documents are not consummated on or before June 30, 1999
        (the "Outside Date"), unless the failure to consummate the Merger or
        such other transaction is the result of a wilful and material breach of
        this Agreement by the party seeking to terminate this Agreement;
 
           (ii) if any Governmental Entity issues an order, decree or ruling or
        taken any other action permanently enjoining, restraining or otherwise
        prohibiting the Merger or the other transactions contemplated by the
        Transaction Documents and such order, decree, ruling or other action
        shall have become final and nonappealable; or
 
           (iii) if, upon a vote at a duly held Whitman Stockholders Meeting to
        obtain the Whitman Stockholder Approval, the Whitman Stockholder
        Approval is not obtained;
 
        (c) by PepsiCo, if Whitman breaches or fails to perform in any material
     respect any of its representations, warranties or covenants contained in
     this Agreement, which breach or failure to perform
 
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     (i) would give rise to the failure of a condition of PepsiCo set forth in
     Article VIII and (ii) cannot be or has not been cured within 30 days after
     the giving of written notice to Whitman of such breach (provided that
     PepsiCo is not then in wilful and material breach of any representation,
     warranty or covenant contained in this Agreement);
 
        (d) by Whitman, if PepsiCo breaches or fails to perform in any material
     respect any of its representations, warranties or covenants contained in
     this Agreement, which breach or failure to perform (i) would give rise to
     the failure of a condition of Whitman set forth in Article VIII, and (ii)
     cannot be or has not been cured within 30 days after the giving of written
     notice to PepsiCo of such breach (provided that Whitman is not then in
     wilful and material breach of any representation, warranty or covenant in
     this Agreement);
 
        (e) by Whitman in accordance with Section 6.01(b); provided that, in
     order for the termination of this Agreement pursuant to this paragraph (e)
     to be deemed effective, Whitman shall have complied with all provisions
     contained in Section 6.01(a), (b) and (c) including the notice provisions
     therein, and with applicable requirements, including the payment of the
     Termination Fee, of Section 7.07(b); or
 
        (f) by PepsiCo, if Whitman or any of its directors or officers shall
     participate in discussions or negotiations in breach of Section 6.01(a).
 
     SECTION 9.02. Effect of Termination.  In the event of termination of this
Agreement by any party as provided in Section 9.01, this Agreement shall
forthwith become void and have no effect, without any Liability or obligation
hereunder on the part of any party, other than Section 4.01(b)(ii) (if the
Whitman Transfers have previously been consummated) (and the Sections and
Articles referenced therein), Section 5.01(r), Section 5.02(q), the last
sentence of Section 7.03, Section 7.07, this Section 9.02, Article XIII and the
Confidentiality Agreement which provisions and agreements survive such
termination and termination of this Agreement will not relieve a breaching party
from Liability for any wilful and material breach by such party of any of its
representations, warranties, covenants or agreements set forth in this Agreement
giving rise to such termination.
 
     SECTION 9.03. Amendment.  This Agreement may be amended by the parties at
any time before or after the Whitman Stockholder Approval; provided, however,
that after any such approval, there shall be made no amendment that by law
requires further approval by such stockholders without the further approval of
such stockholders. This Agreement may not be amended except by an instrument in
writing signed on behalf of each of the parties.
 
     SECTION 9.04.  Extension; Waiver.  At any time prior to the Closing, the
parties may (a) extend the time for the performance of any of the obligations or
other acts of the other parties, (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant to this Agreement or (c) subject to the proviso of Section
9.03, waive compliance with any of the agreements or conditions contained in
this Agreement. Any agreement on the part of a party to any such extension or
waiver shall be valid only if set forth in an instrument in writing signed on
behalf of such party. The failure of any party to this Agreement to assert any
of its rights under this Agreement or otherwise shall not constitute a waiver of
such rights.
 
                                   ARTICLE X
 
                                INDEMNIFICATION
 
     SECTION 10.01.  Indemnification.  (a) Indemnification by Merger Sub and
PGB.  (i) From and after the Closing, Merger Sub and PGB shall indemnify PepsiCo
and its affiliates (other than Merger Sub, PGB and their respective
Subsidiaries) and each of their respective officers, directors, employees,
stockholders, agents and representatives against, and hold them harmless from,
any loss, Liability, claim, damage or expense (including reasonable legal fees
and expenses) ("Losses"), as incurred (payable promptly upon written request),
suffered or incurred by any such indemnified party to the extent arising from or
relating to (1) any Merger Sub Assumed Liability (except for any such Liability
relating to Taxes to the extent covered
 
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by Article XI) or (2) any Third Party Claim arising from or relating to any of
the information supplied by Whitman or any of its Subsidiaries for inclusion or
incorporation by reference in (A) the Form S-4, at the time the Form S-4 is
filed with the SEC, at any time it is amended or supplemented or at the time it
becomes effective under the Securities Act, containing any untrue statement of a
material fact or omitting to state any material fact required to be stated
therein or necessary in order to make the statements therein, in light of the
circumstances under which they are made, not misleading or (B) the Proxy
Statement/ Prospectus, at the date it is first mailed to Whitman's stockholders
or at the time of the Whitman Stockholders Meeting, containing any untrue
statement of a material fact or omitting to state any material fact required to
be stated therein or necessary in order to make the statements therein, in light
of the circumstances under which they are made, not misleading;
 
     (ii) From and after the Closing, Merger Sub and PGB shall indemnify PepsiCo
and its affiliates (other than Merger Sub, PGB and their respective
Subsidiaries) and each of their respective officers, directors, employees, stock
holders, agents and representatives against, and hold them harmless from any
Loss, as incurred (payable promptly upon written request), suffered or incurred
by any such indemnified party to the extent arising from or relating to any
breach of any representation or warranty of Whitman (without giving effect to
any limitation as to "materiality" or "Material Adverse Effect" set forth
therein) contained in (x) Section 5.01(m) or Section 5.01(o) (but only, in the
case of this clause (x), to the extent such breach relates to any of the PepsiCo
Acquired Businesses) or (y) Section 5.01(v)(i); provided, however, that neither
Merger Sub nor PGB shall have any Liability under this subparagraph (ii) unless
the aggregate of all Losses relating thereto for which Merger Sub and PGB would,
but for this proviso, be liable exceeds on a cumulative basis $1,000,000, and
then only to the extent of any such excess; provided further, however, that
neither Merger Sub nor PGB shall have any Liability under this subparagraph (ii)
nor shall it count for purposes of the preceding proviso, for any individual
item or series of related items or for any series of the same or similar kinds
or types of items where the Loss relating thereto is, in the aggregate, less
than $250,000. Notwithstanding the foregoing, if the Whitman Transfers are
consummated prior to the Closing in accordance with Section 4.01, references in
this Section 10.01(a)(ii) to "Closing" shall be deemed to be references to the
date of consummation of such Whitman Transfers and references to "Merger Sub"
shall, prior to the Effective Time, be deemed to be references to Whitman.
 
     (b) Indemnification by PepsiCo.  From and after the Closing, PepsiCo shall
indemnify Merger Sub, PGB and their respective affiliates (other than PepsiCo or
the Contributing PepsiCo Subsidiaries) and each of their respective officers,
directors, employees, stockholders, agents and representatives against and hold
them harmless from any Loss, as incurred (payable promptly upon written
request), suffered or incurred by any such indemnified party to the extent
arising from or relating to (1) any Excluded Liability (except for any such
Liability relating to Taxes to the extent covered by Article XI), (2) any breach
of any representation or warranty of PepsiCo (without giving effect to any
limitation as to "materiality" or "Material Adverse Effect" set forth therein)
contained in (x) Section 5.02(b)(iii), (y) Section 5.02(l) or Section 5.02(n)
(but only, in the case of this clause (y), to the extent such breach relates to
any of the Merger Sub Acquired Businesses or the PGB Acquired Businesses) or (z)
Section 5.02(p)(i) or (3) any Third Party Claim arising from or relating to any
of the information supplied by PepsiCo or any of the PepsiCo Subsidiaries for
inclusion or incorporation by reference in (A) the Form S-4, at the time the
Form S-4 is filed with the SEC, at any time it is amended or supplemented or at
the time it becomes effective under the Securities Act, containing any untrue
statement of a material fact or omitting to state any material fact required to
be stated therein or necessary in order to make the statements therein, in light
of the circumstances under which they are made, not misleading or (B) the Proxy
Statement/Prospectus, at the date it is first mailed to Whitman's stockholders
or at the time of the Whitman Stockholders Meeting, containing any untrue
statement of a material fact or omitting to state any material fact required to
be stated therein or necessary in order to make the statements therein, in light
of the circumstances under which they are made, not misleading; provided,
however, that PepsiCo shall not have any Liability under clause (2)(y) and (z)
above unless the aggregate of all Losses relating thereto for which PepsiCo
would, but for this proviso, be liable exceeds on a cumulative basis $5,000,000,
and then only to the extent of any such excess; provided further, however, that
PepsiCo shall not have any Liability under clause (2)(y) and (z) above, nor
shall it count for purposes of the
 
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preceding proviso, for any individual item or series of related items or for any
series of the same or similar kinds or types of items where the Loss relating
thereto is, in the aggregate, less than $500,000.
 
     (c) Losses Net of Insurance, Taxes, etc.  In determining whether a Loss is
hereof eligible for indemnification under this Article X and in determining the
amount of any such Loss for which indemnification is provided under this Article
X, (i) the amount of such Loss shall be net of any amounts recovered or
recoverable by the indemnified party under insurance policies, (ii) increased to
take account of any net Tax cost incurred by the indemnified party arising from
the receipt of indemnity payments hereunder (grossed up for such increase) and
(iii) reduced to take account of any net Tax benefit realized by the indemnified
party arising from the incurrence or payment of any such Loss. In computing the
amount of any such Tax cost or Tax benefit, the indemnified party shall be
deemed to recognize all other items of income, gain, loss, deduction or credit
before recognizing any item arising from the receipt of any indemnity payment
hereunder or the incurrence or payment of any indemnified Loss. Any
indemnification payment hereunder shall initially be made without regard to this
paragraph and shall be increased or reduced to reflect any such net Tax cost
(including gross-up) or net Tax benefit only after the indemnified party has
actually realized such cost or benefit. For purposes of this Agreement, an
indemnified party shall be deemed to have "actually realized" a net Tax cost or
a net Tax benefit to the extent that, and at such time as, the amount of Taxes
payable by such indemnified party is increased above or reduced below, as the
case may be, the amount of Taxes that such indemnified party would be required
to pay but for the receipt of the indemnity payment or the incurrence or payment
of such Loss, as the case may be. The amount of any increase or reduction
hereunder shall be adjusted to reflect any final determination (which shall
include the execution of Form 870-AD or successor form) with respect to the
indemnified party's Liability for Taxes and payments between Merger Sub,
Whitman, PGB and PepsiCo to reflect such adjustment shall be made if necessary.
 
     (d) Procedures Relating to Indemnification.  Upon receipt of a claim or
demand made by any person who is not a party hereto against a party hereto (a
"Third Party Claim") as to which such party (the "indemnified party") may be
entitled to indemnification pursuant to this Article X or pursuant to Article
XI, indemnified party shall notify the other relevant party (the "indemnifying
party") in writing, and in reasonable detail, of the Third Party Claim promptly
after receipt by such indemnified party of written notice of the Third Party
Claim; provided, however, that failure to provide such notification shall not
affect the indemnification provided hereunder except to the extent the
indemnifying party shall have been actually prejudiced as a result of such
failure. Thereafter, the indemnified party shall promptly deliver to the
indemnifying party copies of all notices and documents (including court papers)
received by the indemnified party relating to the Third Party Claim.
 
     If a Third Party Claim is made against an indemnified party, the
indemnifying party shall be entitled to participate in the defense thereof and,
if it so chooses, to assume the defense thereof with the counsel selected by the
indemnifying party. Should the indemnifying party so elect to assume the defense
of a Third Party Claim, the indemnifying party shall not be liable to the
indemnified party for legal expenses subsequently incurred by the indemnified
party in connection with the defense thereof. If the indemnifying party assumes
such defense, the indemnified party shall have the right to participate in the
defense thereof, including the opportunity to keep fully informed as to all
matters which might affect the amount of any claims for indemnification to be
made hereunder, and to employ counsel, at its own expense, separate from the
counsel employed by the indemnifying party, it being understood that (i) the
indemnifying party shall control such defense and (ii) the indemnifying party
will bear the expenses of separate counsel for the indemnified party to the
extent a conflict of interest is likely to exist between the indemnifying party
and the indemnified party. The indemnifying party shall be liable for the fees
and expenses of counsel employed by the indemnified party for any period during
which the indemnifying party has failed to assume the defense thereof (other
than during the period prior to the time the indemnified party shall have given
notice of the Third Party Claim as provided above).
 
     If the indemnifying party so elects to assume the defense of any Third
Party Claim, the indemnified party shall cooperate with the indemnifying party
in the defense thereof. Such cooperation shall include the retention and (upon
the indemnifying party's request) the provision to the indemnifying party of
records and information that are reasonably relevant to such Third Party Claim,
and making employees available on a
 
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<PAGE>   143
 
mutually convenient basis to provide additional information and explanation of
any material provided hereunder. The indemnifying party shall reimburse the
indemnified party for its reasonable out-of-pocket costs of such cooperation.
Whether or not the indemnifying party shall have assumed the defense of a Third
Party Claim, the indemnified party shall not admit any Liability with respect
to, or settle, compromise or discharge, such Third Party Claim without the
indemnifying party's prior written consent. If the indemnifying party shall have
assumed the defense of a Third Party Claim, the indemnified party shall agree to
any settlement, compromise or discharge of a Third Party Claim that the
indemnifying party may recommend and that by its terms obligates the
indemnifying party to pay the full amount of the Liability in connection with
such Third Party Claim, which releases the indemnified party completely in
connection with such Third Party Claim and that would not otherwise adversely
affect the indemnified party. Notwithstanding the foregoing, the indemnifying
party shall not be entitled to assume the defense of any Third Party Claim (and
shall be liable for the reasonable fees and expenses of counsel incurred by the
indemnified party in defending such Third Party Claim) if the Third Party Claim
seeks an order, injunction or other equitable relief or relief for other than
money damages against the indemnified party that the indemnified party
reasonably determines, after conferring with its outside counsel, cannot be
separated from any related claim for money damages. If such equitable relief or
other relief portion of the Third Party Claim can be so separated from that for
money damages, the indemnifying party shall be entitled to assume the defense of
the portion relating to money damages.
 
     (e) Termination of Indemnification. Subject to the provisions of Section
9.02, the obligations to indemnify and hold harmless any party (i)(A) pursuant
to Section 10.01(a)(ii) shall terminate on the 12-month anniversary of the date
of the Closing, or such earlier date as the Whitman Transfers are consummated in
accordance with Section 4.01 and (B) pursuant to Sections 10.01(b)(2)(y) and
10.01(b)(2)(z) shall terminate on the 12-month anniversary of the date of the
Closing, (ii) pursuant to Sections 10.01(a)(i)(2) and 10.01(b)(3) shall
terminate on the third anniversary of the Effective Time and (iii) pursuant to
Sections 10.01(a)(i)(1), 10.01(b)(1) and 10.01(b)(2)(x) shall not terminate.
 
                                   ARTICLE XI
 
                 TAX INDEMNIFICATION; CERTAIN OTHER TAX MATTERS
 
     SECTION 11.01.  Tax Indemnification.  (a) Tax Indemnification by Merger Sub
and PGB. From and after the Closing, Merger Sub and PGB shall indemnify PepsiCo
and its affiliates (other than Merger Sub, PGB, the PGB Acquired Businesses or
any of their respective Subsidiaries) against, and hold them harmless from any
Loss, as incurred (payable promptly upon written request), suffered or incurred
by any such indemnified party with respect to:
 
        (i) Any United States Federal, state and local or foreign income or
     franchise taxes of PepsiCo Acquired Businesses for all Pre-Closing Tax
     Periods (but not including any such Taxes attributable to actions taken by
     the PepsiCo Acquired Businesses or PepsiCo or any of their respective
     affiliates (other than Merger Sub, PGB, the PGB Acquired Businesses or any
     of their respective Subsidiaries) outside of the ordinary course of
     business after the Closing on the Closing Date);
 
        (ii) any United States Federal, state and local or foreign income or
     franchise taxes attributable to Whitman, PGB, its Subsidiaries or
     affiliates (other than, solely for taxable periods beginning on or after
     the Closing Date, or portions thereof, Taxes attributable to the operations
     of the PepsiCo Acquired Businesses) for which PepsiCo, its Subsidiaries or
     affiliates (other than Merger Sub, PGB, the PGB Acquired Businesses or any
     of their respective Subsidiaries) may be held liable solely by virtue of
     Treasury Regulation Section 1.1502-6 or any similar provision under state
     or local law, as transferee or successor, by contract or otherwise;
 
        (iii) Taxes that are Merger Sub Assumed Liabilities; and
 
        (iv) Taxes of the PGB Acquired Businesses to the extent PepsiCo does not
     have an indemnity obligation with respect thereto pursuant to Section
     11.01(b).
 
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     (b) Tax Indemnification by PepsiCo. From and after the Closing, PepsiCo
shall indemnify Merger Sub, PGB and their respective affiliates (other than
PepsiCo and its Subsidiaries) against, and hold them harmless from any Loss, as
incurred (payable promptly upon written request), suffered or incurred by any
such indemnified party with respect to:
 
        (i) any United States Federal, state and local or foreign income or
     franchise taxes of the PGB Acquired Businesses for all Pre-Closing Tax
     Periods (but not including any such Taxes attributable to actions taken by
     the PGB Acquired Businesses or PGB outside of the ordinary course of
     business after the Closing on the Closing Date);
 
        (ii) any United States Federal, state and local or foreign income or
     franchise taxes attributable to PepsiCo, its Subsidiaries or affiliates
     (other than, solely for taxable periods beginning on or after the Closing
     Date, or portions thereof, Taxes attributable to the operations of the
     Merger Sub Acquired Businesses or the PGB Acquired Businesses) for which
     PGB, Merger Sub, their Subsidiaries or affiliates (other than PepsiCo and
     its Subsidiaries) may be held liable solely by virtue of Treasury
     Regulation Section 1.1502-6 or any similar provision under state or local
     law, as transferee or successor, by contract or otherwise;
 
        (iii) Taxes that are Excluded Liabilities; and
 
        (iv) Taxes of the PepsiCo Acquired Businesses to the extent Merger Sub
     and PGB does not have an indemnity obligation with respect thereto pursuant
     to Section 11.01(a).
 
     (c) Tax Returns and Cooperations.  (i) Each of Merger Sub, PGB, PepsiCo and
their respective Subsidiaries (including the PepsiCo Acquired Businesses, the
Merger Sub Acquired Businesses and the PGB Acquired Businesses) shall provide to
the other any information reasonably requested in order to enable the requestor
to prepare and file Tax Returns for Pre-Closing Tax Periods, to respond to
audits or other inquiries by any Taxing Authority, or to engage in Tax planning.
 
        (ii) None of Merger Sub, PGB, PepsiCo, or any of their respective
     Subsidiaries of either, shall amend any Tax Return if amending such Tax
     Return could increase or create any indemnification obligation under
     Section 11.01(a) or (b) for another party unless (except in cases where
     amendments to state income or franchise Tax Returns are required to be
     filed to reflect Federal income tax audit adjustments) written permission
     is first obtained from such other party.
 
        (iii) The provisions of this Section 11.01 shall survive until 90 days
     after the expiration of the statutes of limitations for the relevant Tax.
 
     (d) Coordination with Article X. Any amount that could be described either
in Article X or in Section 11.01 shall be treated as described solely in this
Section 11.01. Notwithstanding the preceding sentence, any amount otherwise
owing by virtue of this Section 11.01 shall not be paid to an indemnified party
to the extent it would duplicate any amount previously paid to that indemnified
party by virtue of Article X.
 
     SECTION 11.02.  Certain Other Tax Matters.  (a) Termination of Tax Sharing
Agreements. Any Tax sharing agreement between PepsiCo, on the one hand, and any
of Merger Sub, the PGB Acquired Businesses or Merger Sub Acquired Businesses on
the other, shall be terminated as of the Closing Date and shall thereafter have
no further effect for any taxable year (whether the current year, a future year,
or past year). Any Tax sharing agreement between Whitman or PGB, on the one
hand, and any PepsiCo Acquired Business, on the other, shall be terminated as of
the Closing Date and shall thereafter have no further effect for any taxable
year (whether the current year, a future year, or a past year). Any payments
required by any such Tax sharing agreement shall be made at or prior to the
termination thereof.
 
     (b) FIRPTA Affidavit. PepsiCo shall deliver (or cause to be delivered) to
Whitman an affidavit (a "FIRPTA affidavit") in form and substance reasonably
satisfactory to the recipient, duly executed and acknowledged, certifying facts
that would exempt from any withholding requirement under Section 1445 of the
Code any payments for any United States real property interests being
transferred pursuant to this Agreement.
 
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     (c) FIRPTA Affidavit. Whitman and PGB shall deliver (or cause to be
delivered) to Pepsi a FIRPTA affidavit in form and substance reasonably
satisfactory to the recipient, duly executed and acknowledged, certifying facts
that would exempt from any withholding requirement under Section 1445 of the
Code any payments for any United States real property interests being
transferred pursuant to this Agreement.
    
 
                                  ARTICLE XII
 
                          WORKING CAPITAL ADJUSTMENTS
 
   
     SECTION 12.01.  Working Capital Adjustments.  (a) Each of the parties
hereto acknowledges and agrees that, as of the close of business on the Closing
Date, each of the Merger Sub Acquired Businesses, the PGB Acquired Businesses
and the PepsiCo Acquired Businesses should have a Working Capital Amount equal
to the Projected Working Capital Amount for such business (and each of the
parties will make adjustments as set forth herein to cause such business to have
such Working Capital Amount), and in furtherance thereof, within 60 days after
the Closing Date, (i) Merger Sub shall prepare and deliver to PepsiCo a
statement (the "Merger Sub Statement") setting forth (A) the Working Capital
Amount as of the close of business on the Closing Date (the "Closing Working
Capital Amount") of the Merger Sub Acquired Businesses, taken as a whole, and
each of the PGB Acquired Businesses and (B) the Projected Working Capital Amount
of the Merger Sub Acquired Businesses, taken as a whole, and each of the PGB
Acquired Businesses as of the close of business on the Closing Date, together
with a certificate of Merger Sub and Merger Sub's independent auditors that the
Merger Sub Statement has been prepared in compliance with the requirements of
this Section 12.01(a) and (ii) PepsiCo shall prepare and deliver a statement
(the "PepsiCo Statement") setting forth (A) the Closing Working Capital Amount
of the PepsiCo Acquired Businesses (with Princetonco and Marionco taken as a
whole, and Neva Holdings LLC and St. Petersburgco taken as a whole), and (B) the
Projected Working Capital Amount of the PepsiCo Acquired Businesses (with
Princetonco and Marionco taken as a whole, and Neva Holdings LLC and St.
Petersburgco taken as a whole) as of the close of business on the Closing Date,
together with a certificate of PepsiCo and PepsiCo's independent auditors that
the PepsiCo Statement has been prepared in compliance with the requirements of
this Section 12.01(a). Each of Merger Sub, Whitman and PepsiCo agrees that,
notwithstanding anything to the contrary contained in this Agreement, (i) there
shall be excluded from any calculation of the Closing Working Capital Amount of
any of the PepsiCo Acquired Businesses the portion of any current assets which
did not arise in the ordinary course of business consistent with past practice
of any of the PepsiCo Acquired Businesses and (ii) if the Whitman Transfers are
consummated prior to the Closing in accordance with Section 4.01, references in
this Section 12.01 to "Closing Date" shall be deemed to be references to the
date of consummation of such Whitman Transfers, references in this Section 12.01
to "Merger Sub" shall be deemed to be references to Whitman and the procedures
set forth in this Article XII shall commence as of such date with respect to the
PepsiCo Acquired Businesses.
    
 
     During the 30-day period following the receipt by Merger Sub of the PepsiCo
Statement and the receipt by PepsiCo of the Merger Sub Statement, each of Merger
Sub and PepsiCo and their respective independent auditors shall be permitted to
review the working papers relating to the preparation of the other party's
Statement. Each of the Merger Sub Statement and the PepsiCo Statement shall
become final and binding upon PepsiCo and Merger Sub, respectively, on the 30th
day following delivery thereof, unless PepsiCo or Merger Sub, respectively,
gives written notice of its disagreement with the other party's Statement (a
"Notice of Disagreement") to the other party prior to such date, in which case
the Statement or Statements subject to a Notice of Disagreement shall not then
become final and binding. Any Notice of Disagreement shall (A) specify in
reasonable detail the nature of any disagreement so asserted, (B) only include
disagreements based on mathematical errors or based on the Closing Working
Capital Amounts or the Projected Working Capital Amounts not being calculated in
accordance with this Section 12.01(a), (C) be accompanied by a certificate of
the party delivering the Notice of Disagreement that it has complied with the
covenants set forth in Section 7.12(b) and (D) be accompanied by a certificate
of such party's independent auditors that they concur with each of the positions
taken by such party in the Notice of Disagreement. If a Notice of Disagreement
is received by Merger Sub or PepsiCo, as applicable, in a timely manner, then
the Merger Sub Statement and/or the PepsiCo Statement which is subject to a
Notice of Disagreement, as
 
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<PAGE>   146
 
applicable (as revised in accordance with clause (I) or (II) below), shall
become final and binding upon PepsiCo or Merger Sub, respectively, on the
earlier of (I) the date Merger Sub and PepsiCo resolve in writing any
differences they have with respect to the matters specified in such Notice of
Disagreement or (II) the date the Accounting Firm issues a decision as described
below.
 
     During the 30-day period following the delivery of any Notice of
Disagreement, Merger Sub and PepsiCo shall seek in good faith to resolve in
writing any differences which they may have with respect to the matters
specified in such Notice of Disagreement. During such period each of Merger Sub
and PepsiCo and their respective independent auditors shall have access to the
working papers of the other party's auditors prepared in connection with their
certification of such Notice of Disagreement. If Merger Sub and PepsiCo have not
resolved such differences by the end of such 30-day period, Merger Sub and
PepsiCo shall submit to an independent accounting firm (the "Accounting Firm")
their respective calculations of the applicable Closing Working Capital Amounts
and Projected Working Capital Amounts for the Merger Sub Acquired Businesses,
the PGB Acquired Business and the PepsiCo Acquired Businesses which is subject
to a Notice of Disagreement, and the Accounting Firm shall choose in each such
case which of the two party's calculations it believes to be more correct as
reflected on the applicable Statement or Notice of Disagreement and that
calculation shall then become the Closing Working Capital Amount and/or the
Projected Working Capital Amount for the applicable business for all purposes.
The Accounting Firm shall be KPMG Peat Marwick LLP or, if such firm is unable or
unwilling to act, such other nationally recognized independent public accounting
firm as shall be agreed upon following the Closing by Merger Sub and PepsiCo in
writing. Merger Sub and PepsiCo shall use reasonable efforts to cause the
Accounting Firm to render a decision resolving the matters submitted to it
within 30 days following the submission of the matters. Merger Sub and PepsiCo
agree that judgment may be entered upon the determination of the Accounting Firm
in any court having jurisdiction over the party against which such determination
is to be enforced. The cost of any arbitration (including the fees and expenses
of the Accounting Firm and reasonable attorney fees and expenses of the parties)
pursuant to this Section 12.01(a) shall be borne equally by Merger Sub and
PepsiCo. The fees and disbursements of each of Merger Sub's and PepsiCo's own
independent auditors incurred in connection with their review of the Merger Sub
Statement and the PepsiCo Statement and review of any Notice of Disagreement
shall be borne by itself.
 
     (b) In lieu of the accounts receivable and trade payables of each of the
Merger Sub Acquired Businesses, PepsiCo shall cause a good faith estimate of the
amount of the accounts receivable less the amount of trade payables (the "Net
Receivables Amount") of each of the Merger Sub Acquired Businesses as of the
Closing Date, less the amount equal to the interest for a thirty-day period on
the Net Receivables Amount (calculated at the interest rate applicable to the
Contributed Intercompany Indebtedness) (as so reduced, the "Discounted Net
Receivables Amount"), to be included in cash or cash equivalents in each such
Merger Sub Acquired Business upon the Closing Date. In the case of any Closing
Working Capital Amount which is less than the Projected Working Capital Amount
of any of the Merger Sub Acquired Businesses, the PGB Acquired Businesses or the
PepsiCo Acquired Businesses, the transferor of such business shall, and if the
Closing Working Capital Amount is more than the Projected Working Capital
Amount, the acquiror of such business shall, within 10 business days after the
applicable Statement becomes final and binding on Merger Sub and PepsiCo or the
Accounting Firm renders its final decision, make payment(s) by wire transfer in
immediately available funds of the amount of each such difference, together with
interest thereon at a rate equal to the rate of interest from time to time
announced publicly by Citibank, N.A. as its prime rate, calculated on the basis
of the actual number of days elapsed over 365, from the Closing Date to the date
of each such payment.
 
                                  ARTICLE XIII
 
                               GENERAL PROVISIONS
 
     SECTION 13.01.  Survival of Representations and Warranties.  None of the
representations and warranties in this Agreement or in any instrument delivered
pursuant to this Agreement shall survive the Closing (it being understood that,
notwithstanding the foregoing, certain of such representations and
 
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<PAGE>   147
 
warranties shall be subject to Article X). This Section 13.01 shall not limit
(a) any covenant or agreement of the parties which by its terms contemplates
performance after the Closing or (b) the survival of Section 5.01(r), Section
5.02(p), Section 7.07, Section 7.10, Section 7.14, Section 7.18, Section 9.02,
Article X, Article XI, Article XII, this Article XIII and the Confidentiality
Agreement.
 
     SECTION 13.02.  Notices.  Any notice or other communication that is
required or that may be given in connection with this Agreement shall be in
writing and shall be delivered personally, telecopied or sent by certified,
registered or express mail or by Federal Express or similar courier service,
postage prepaid, and shall be deemed given when so received if delivered
personally or by telecopy or, if mailed, seven (7) calendar days after the date
of mailing (three (3) calendar days in the case of express mail, Federal Express
or similar courier service), as follows:
 
          If to Whitman (or to Merger Sub following the Effective Time):
 
        Whitman Corporation
        3501 Algonquin Road
        Rolling Meadows, IL 60008
        Attention of General Counsel
        Facsimile: (847) 818-5047
 
        With a separate copy delivered to:
 
        Wachtell, Lipton, Rosen & Katz
        51 West 52nd Street
        New York, NY 10019
        Attention of Martin Lipton, Esq.
        Facsimile: (212) 403-2000
 
        If to PepsiCo (or to Merger Sub prior to the Effective Time):
 
        PepsiCo, Inc.
        700 Anderson Hill Road
        Purchase, NY 10577
        Attention of General Counsel
        Facsimile: (914) 253-3667
 
        With a separate copy delivered to:
 
        Cravath, Swaine & Moore
        825 Eighth Avenue
        New York, NY 10019
        Attention of Robert A. Kindler, Esq.
        Facsimile: (212) 474-3700
 
     SECTION 13.03.  Assignment.  Neither this Agreement nor any of the rights,
interests or obligations hereunder shall be assigned by any of the parties
hereto (whether by operation of law or otherwise) without the prior written
consent of the other parties. Subject to the preceding sentence, this Agreement
shall be binding upon and shall inure to the benefit of the parties hereto and
their respective successors and permitted assigns. Notwithstanding anything
contained in this Agreement to the contrary, nothing in this agreement,
expressed or implied, is intended to confer on any person other than the parties
hereto or their respective successors and permitted assigns any rights,
remedies, obligations or liabilities under or by reason of this Agreement.
 
     SECTION 13.04.  Severability.  If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule or law,
or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby is not affected in any manner
materially adverse to any party. Upon such determination that any term or other
provision is invalid, illegal or incapable of being enforced, the parties
 
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<PAGE>   148
 
hereto shall negotiate in good faith to modify this Agreement so as to effect
the original intent of the parties as closely as possible in an acceptable
manner to the end that transactions contemplated hereby are fulfilled to the
extent possible.
 
     SECTION 13.05.  Entire Agreement; No Third-Party Beneficiaries.  This
Agreement and the other Transaction Documents (a) constitute the entire
agreement, and supersede all prior agreements and understandings, both written
and oral, among the parties with respect to the Contribution, the Merger and the
other transactions contemplated by the Transaction Documents and (b) are not
intended to confer upon any person other than the parties any rights or
remedies.
 
     SECTION 13.06.  Interpretation.  When a reference is made in this Agreement
to an Article, Section or Exhibit, such reference shall be to an Article or
Section of, or an Exhibit to, this Agreement unless otherwise indicated. The
table of contents and headings contained in this Agreement are for reference
purposes only and shall not affect in any way the meaning or interpretation of
this Agreement. Whenever the words "include", "includes" or "including" are used
in this Agreement, they shall be deemed to be followed by the words "without
limitation". The words "hereof", "herein" and "hereunder" and words of similar
import when used in this Agreement shall refer to this Agreement as a whole and
not to any particular provision of this Agreement. All terms defined in this
Agreement shall have the defined meanings when used in any certificate or other
document made or delivered pursuant hereto unless otherwise defined therein. The
definitions contained in this Agreement are applicable to the singular as well
as the plural forms of such terms and to the masculine as well as to the
feminine and neuter genders of such term. Any agreement, instrument or statute
defined or referred to herein or in any agreement or instrument that is referred
to herein means such agreement, instrument or statute as from time to time
amended, modified or supplemented, including (in the case of agreements or
instruments) by waiver or consent and (in the case of statutes) by succession of
comparable successor statutes and references to all attachments thereto and
instruments incorporated therein. References to a person are also to its
permitted successors and assigns.
 
     SECTION 13.07.  Governing Law.  This Agreement shall be governed by and
construed in accordance with the internal laws of the State of Delaware, without
regard to the laws that might otherwise govern under applicable principles of
conflicts of laws thereof.
 
     SECTION 13.08.  Enforcement.  The parties agree that irreparable damage
would occur and that the parties would not have any adequate remedy at law in
the event that any of the provisions of this Agreement were not performed in
accordance with their specific terms or were otherwise breached. It is
accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Agreement and to enforce specifically
the terms and provisions of this Agreement in any Federal court located in the
State of Delaware or in Delaware state court, this being in addition to any
other remedy to which they are entitled at law or in equity. In addition, each
of the parties hereto (a) consents to submit itself to the personal jurisdiction
of any Federal court located in the State of Delaware or any Delaware state
court in the event any dispute arises out of this Agreement or any of the
transactions contemplated by this Agreement, (b) agrees that it will not attempt
to deny or defeat such personal jurisdiction by motion or other request for
leave from any such court, and (c) agrees that it will not bring any action
relating to this Agreement or any of the transactions contemplated by this
Agreement in any court other than a Federal court sitting in the State of
Delaware or a Delaware state court.
 
     SECTION 13.09.  Counterparts.  This Agreement may be executed by the
parties hereto in separate counterparts, each of which when so executed and
delivered shall be an original, but all such counterparts shall together
constitute one and the same instrument. Each counterpart may consist of a number
of copies hereof each signed by less than all, but together signed by all of the
parties hereto.
 
   
     SECTION 13.10.  Transaction Documents.  References in the Transaction
Documents to the Contribution and Merger Agreement shall be deemed to refer to
the Original Agreement as amended and restated by this Agreement and as this
Agreement may be further amended by the parties from time to time.
    
 
   
     SECTION 13.11.  Headings.  Headings of the Articles and Sections of this
Agreement are for the convenience of the parties only, and shall be given no
substantive or interpretive effect whatsoever.
    
 
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     IN WITNESS WHEREOF, each party has caused this Agreement to be duly
executed as of the day first written above.
 
                                          WHITMAN CORPORATION,
 
   
                                          by /s/ WILLIAM B. MOORE
    
 
                                            ------------------------------------
   
                                            Name: William B. Moore
    
   
                                            Title: Senior Vice President
    
 
                                          PEPSICO, INC.,
 
                                          by /s/ WILLIAM T. HEAVISIDE
 
                                            ------------------------------------
                                            Name: William T. Heaviside
                                            Title: Vice President
 
                                          HEARTLAND TERRITORIES HOLDINGS, INC.
 
                                          by /s/ WILLIAM T. HEAVISIDE
 
                                            ------------------------------------
                                            Name: William T. Heaviside
                                            Title: Vice President
 
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                                                                         ANNEX I
   
                                                     TO THE AMENDED AND RESTATED
    
                                               CONTRIBUTION AND MERGER AGREEMENT
 
                              CERTAIN DEFINITIONS
 
     As used in this Agreement, the following terms shall have the following
meanings (unless otherwise specified, section references refer to sections of
this Agreement):
 
     "Accounting Firm" is defined in Section 12.01(a).
 
     "Acquired Assets" means, with respect to any Merger Sub Acquired Business
(each, a "Transferred Business"):
 
        (i) all Premises of the transferor primarily used in the operation of
     the Transferred Business, in each case together with such transferor's
     right, title and interest in all buildings, improvements and fixtures
     thereon and all other appurtenances thereto;
 
        (ii) all Inventory of the transferor that on the Closing Date is located
     on the Premises of the transferor, and all raw materials, work-in-process,
     finished goods, supplies, parts, spare parts and other inventories of each
     of the transferor (including in transit, on consignment or in the
     possession of any third party) on the Closing Date that is used or held for
     use primarily in the operation or conduct of the Transferred Business by
     such transferor;
 
        (iii) all Personal Property of the transferor that is used or held for
     use primarily in the operation or conduct of the Transferred Business by
     such transferor;
 
        (iv) all Permits of the transferor that are used or held for use
     primarily in the operation or conduct of the Transferred Business by such
     transferor (the "Assigned Permits");
 
        (v) all Contracts to which the transferor is a party or by which such
     transferor, or the Acquired Assets relating to such Transferred Business,
     are bound or controlled that are used or held for use primarily in, or that
     arise primarily out of, the operation or conduct of the Transferred
     Business by such transferor (the "Assigned Contracts");
 
        (vi) all rights in and to products sold or leased (including products
     returned after the Closing and rights of rescission, replevin and
     reclamation) primarily in the operation or conduct of the Transferred
     Business;
 
        (vii) originals of all books of account, ledgers, general, financial,
     accounting and personnel records, files, invoices, customers' and
     suppliers' lists, other distribution lists, billing records, sales and
     promotional literature, manuals, customer and supplier correspondence (in
     all cases, in any form or medium) (the "Records") of the transferor that
     are used or held for use exclusively in, or that arise exclusively out of,
     the conduct or operation of the Transferred Business and copies of all
     Excluded Records; and
 
        (viii) all goodwill generated by or associated with the Transferred
     Business.
 
     "Acquisition Proposal" means any proposal for an acquisition of all or any
part of the Merger Sub Acquired Businesses and/or the PGB Acquired Businesses by
any other person.
 
     "affiliate" of any person means another person that directly or indirectly,
through one or more intermediaries, controls, is controlled by, or is under
common control with, such first person, where "control" means the possession,
directly or indirectly, of the power to direct or cause the direction of the
management policies of a person, whether through the ownership of voting
securities, by contract, as trustee or executor, or otherwise.
 
     "Agreement" means the Contribution and Merger Agreement dated as of January
25, 1999, among Whitman, PepsiCo and Merger Sub to which this Annex I is
attached.
 
     "Applicable Period" is defined in Section 6.01(a).
 
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     "Assigned Contracts" is defined in clause (v) of the definition of Acquired
Assets.
 
     "Assigned Permits" is defined in clause (iv) of the definition of Acquired
Assets.
 
     "Assignment and Assumption Agreement" is defined in Section 7.11(b).
 
     "beneficial ownership" has the meaning set forth in Rule 13d-3 under the
Exchange Act.
 
     "Bottling Business" means the manufacture, distribution and sale of
beverage products.
 
     "Bottling Contract" means any contract or agreement (i) granting a license
from any person to engage in a Bottling Business, (ii) providing for marketing
or other support or assistance from such person relating to such Bottling
Business or (iii) providing for the purchase of concentrate from such person
relating to such Bottling Business.
 
     "Break-up Payment" is defined in Section 7.07(c).
 
     "Certificate of Merger" is defined in Section 3.02.
 
     "Closing" is defined in Section 1.01(a).
 
     "Closing Date" is defined in Section 1.01(a).
 
     "Closing Working Capital Amount" is defined in Section 12.01(a).
 
     "Code" is defined in the preamble to this Agreement.
 
     "Confidentiality Agreement" is defined in Section 7.03.
 
     "Contracts" means contracts, leases, licenses, indentures, agreements,
commitments and all other legally binding arrangements, whether oral or written.
 
     "Contributed Intercompany Indebtedness" is defined in Section 2.02(v).
 
     "Contributing PepsiCo Subsidiary" means each of Ohio Sub, St. Louis Sub,
Opco Sub and Metro Sub.
 
     "Contribution" is defined in the preamble to this Agreement.
 
     "Czechco" means Pepsi-Cola CR SPOL s.r.o., a partnership organized under
the laws of the Czech Republic.
 
     "Czechco Shares" means all of the issued and outstanding partnership
interests of Czechco.
 
     "DGCL" is defined in Section 3.01.
 
     "Discounted Net Receivables Amount" is defined in Section 12.01(b).
 
   
     "Discounted PGB Net Receivables Amount" is defined in Section 4.01(a).
    
 
     "Effective Time" is defined in Section 3.02.
 
     "Employee Benefits Agreement" is defined in the preamble to this Agreement.
 
     "Environmental Law" means all applicable statutes, laws, ordinances, rules,
orders and regulations which are administered, interpreted or enforced by the
U.S. Environmental Protection Agency and state and local agencies with
jurisdiction over pollution or protection of the environment.
 
     "ERISA" is defined in Section 5.01(j).
 
     "Exchange Act" is defined in Section 5.01(d).
 
     "Excluded Assets" means:
 
        (i) all cash and cash equivalents, including checks or payments in
     transit or collection, of any Contributing PepsiCo Subsidiary (other than
     (A) the amount of cash and/or cash equivalents equal to the Discounted Net
     Receivables Amount applicable to each of the Merger Sub Acquired Businesses
     in
 
                                      A-I-2
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   152
 
     accordance with Section 12.01(b) and (B)(1) cash in vending machines, (2)
     cash with drivers and (3) petty cash);
 
        (ii) all accounts receivable of any Contributing PepsiCo Subsidiary;
 
        (iii) all assets listed on Schedule A to this Agreement;
 
        (iv) all rights, claims and credits of any Contributing PepsiCo
     Subsidiary to the extent relating to any Excluded Asset or any Excluded
     Liability, including any such items arising under insurance policies and
     all guarantees, warranties, indemnities and similar rights in favor of any
     Contributing PepsiCo Subsidiary in respect of any Excluded Asset or any
     Excluded Liability;
 
        (v) all rights of PepsiCo or any Contributing PepsiCo Subsidiary under
     this Agreement and the other Transaction Documents; and
 
        (vi) originals of all Records of PepsiCo, any Contributing PepsiCo
     Subsidiary that are not exclusively used or held for use in, or that do not
     arise exclusively out of, the conduct or operation of the Merger Sub
     Acquired Businesses (the "Excluded Records").
 
     "Excluded Liabilities" means:
 
        (i) any Liabilities to the extent and only to the extent relating to the
     Excluded Assets;
 
        (ii) any Liabilities in respect of trade payables of any Contributing
     PepsiCo Subsidiary;
 
        (iii) any Liabilities relating to the Transferred Individuals to the
     extent specifically and expressly retained by PepsiCo or any of its
     Subsidiaries as set forth in the Employee Benefits Agreement; and
 
        (iv) any Liabilities referred to in Schedule B to this Agreement;
 
        (v) any Liabilities for income or franchise Taxes of any of PepsiCo or
     any of its Subsidiaries (or any of their predecessors);
 
        (vi) any Liabilities for Taxes attributable to the ownership, operation
     or disposition by any of PepsiCo or any of its Subsidiaries (or any of
     their predecessors) of assets other than a Merger Sub Acquired Business;
     and
 
        (vii) any Liabilities for Taxes allocated to PepsiCo pursuant to Section
     7.07(a)(3).
 
     "Excluded Records" is defined in clause (vi) of the definition of Excluded
Assets.
 
     "FIRPTA affidavit" is defined in Section 11.02(b).
 
     "Form S-4" is defined in Section 5.01(d).
 
     "Form S-8" is defined in Section 5.02(c).
 
     "GAAP" means United States generally accepted accounting principles.
 
     "Governmental Entity" is defined in Section 5.01(d).
 
     "Hazardous Material" means any waste or other substance regulated under any
Environmental Law including any hazardous substance within the meaning of the
Comprehensive Environmental Response, Compensation, and Liability Act, or any
similar Federal, state or local law.
 
     "HSR Act" is defined in Section 5.01(d).
 
     "HSR Approval" is defined in Section 8.01(b).
 
     "Hungarianco" means FOVAUROSI ASVANYVIZ ES UDIT OIT ARI RESZVENYI ARSASAG,
a corporation organized under the laws of Hungary.
 
     "Hungarianco Shares" means all of the issued and outstanding shares of
capital stock of Hungarianco owned, directly or indirectly, by PepsiCo, which
shares represent 99% of the issued and outstanding shares of capital stock of
Hungarianco.
                                      A-I-3
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   153
 
     "indemnified party" is defined in Section 10.01(d).
 
     "indemnifying party" is defined in Section 10.01(d).
 
     "Insured Liabilities" is defined in Section 7.18(a).
 
     "International Master Bottling Agreement" is defined in the preamble to
this Agreement.
 
     "Intercompany Trade Accounts" is defined in the definition of Working
Capital Amount.
 
     "Inventory" means raw materials, work-in-process, finished goods, supplies,
parts, spare parts and other inventories.
 
     "knowledge" of any person which is not an individual means the knowledge of
such person's executive officers after reasonable inquiry.
 
     "Liabilities" is defined in Section 2.02.
 
     "Liens" means all pledges, claims, liens, charges, encumbrances and
security interests of any kind or nature whatsoever.
 
     "Losses" is defined in Section 10.01(a)(i).
 
     "Marionco" means Pepsi-Cola General Bottlers of Virginia, Inc., a Virginia
corporation.
 
     "Marionco Shares" means all of the issued and outstanding capital stock of
Marionco.
 
     "Master Bottling Agreement" is defined in the preamble to this Agreement.
 
     "Master Fountain Syrup Agreement" is defined in the preamble to this
Agreement.
 
     "Material Adverse Change" or "Material Adverse Effect" means (i) with
respect to Whitman, any change, effect, event, occurrence or state of facts that
(x) is, or is reasonably likely to be, materially adverse to the business,
financial condition or results of operations of Whitman and its Subsidiaries
taken as a whole, (y) materially impairs the ability of Whitman to perform its
obligations under this Agreement and the other Transaction Documents or (z)
prevents the consummation of any of the transactions contemplated by this
Agreement and the other Transaction Documents and (ii) with respect to the
PepsiCo Subsidiaries, any change, effect, event, occurrence or state of facts
that (x) is, or is reasonably likely to be, materially adverse to the business,
financial condition or results of operations of the PepsiCo Subsidiaries and
their Subsidiaries taken as a whole, (y) materially impairs the ability of the
PepsiCo Subsidiaries to perform their obligations under this Agreement and the
other Transaction Documents or (z) prevents the consummation of any of the
transactions contemplated by this Agreement and the other Transaction Documents
other than, in the case of clauses (i) and (ii), any change, effect, event,
occurrence or state of facts (I) that occurs as a result of any act or omission
of Whitman or PepsiCo (and/or the PepsiCo Subsidiaries) that has been previously
consented to in writing by the other party hereto or (II) relating to (A) the
United States economy or securities markets in general, (B) applicable
international and regional economies in general, (C) this Agreement, the other
Transaction Documents or the transactions contemplated hereby or thereby or the
announcement thereof, and (D) to the beverage bottling industry in general, and
not specifically relating to Whitman or the PepsiCo Subsidiaries or their
respective Subsidiaries.
 
     "Merger" is defined in the preamble to this Agreement.
 
     "Merger Consideration" is defined in Section 3.06(c).
 
     "Merger Sub" is defined in the preamble to this Agreement.
 
     "Merger Sub Acquired Businesses" means, collectively, the Ohio Sub Bottling
Business, the St. Louis Sub Bottling Business and the Opco Sub Bottling Business
to be acquired by Merger Sub from certain of the PepsiCo Subsidiaries pursuant
to the Contribution.
 
     "Merger Sub Assumed Liabilities" is defined in Section 2.02.
 
     "Merger Sub Benefit Plans" is defined in Section 5.02(h).
                                      A-I-4
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   154
 
     "Merger Sub Common Stock" is defined in the preamble to this Agreement.
 
     "Merger Sub Repurchase" is defined in Section 7.14.
 
     "Merger Sub Statement" is defined in Section 12.01(a).
 
     "Merger Sub/PGB Acquired Businesses Financial Statements" is defined in
Section 5.02(d).
 
     "Metro Sub" is defined in the preamble to this Agreement.
 
     "Net Receivables Amount" is defined in Section 12.01(b).
 
     "Neva Holdings LLC" means Neva Holdings LLC, a Delaware limited liability
company.
 
     "Neva Holdings LLC Units" means all of the issued and outstanding limited
liability interests of Neva Holdings LLC.
 
     "New Allied Brand Appointments" is defined in the preamble to this
Agreement.
 
     "New Pepsi-Cola Bottling Appointments" is defined in the preamble to this
Agreement.
 
     "Notice of Disagreement" is defined in Section 12.01(a).
 
     "NYSE" is defined in Section 5.02(c).
 
     "Ohio Sub" is defined in the preamble to this Agreement.
 
     "Ohio Sub Bottling Business" means the manufacture, distribution and sale
at and from the plants (and other sites) listed in Schedule C hereto by Ohio Sub
of beverage products, including primarily PepsiCo brand soft drinks and soft
drink concentrates under licensed appointments from PepsiCo, within the
territory set forth in Schedule C hereto, including the Acquired Assets used or
held for use primarily in the conduct of such business (other than the Excluded
Assets).
 
     "Old Bottling Agreements" means any Bottling Contract in effect prior to
the Closing between PepsiCo or any of its Subsidiaries or affiliates (other than
Whitman or PGB), on the one hand, and Whitman, PGB or any of their Subsidiaries
or affiliates (other than PepsiCo), on the other hand.
 
     "Opco Sub" is defined in the preamble to this Agreement.
 
     "Opco Sub Bottling Business" means the manufacture, distribution and sale
at and from the plants (and other sites) listed in Schedule D hereto by Opco Sub
of beverage products, including primarily PepsiCo brand soft drinks and soft
drink concentrates under licensed appointments from PepsiCo, within the
territory set forth in Schedule D hereto, including the Acquired Assets used or
held for use primarily in the conduct of such business (other than the Excluded
Assets).
 
     "Outside Date" is defined in Section 9.01(b).
 
     "PepsiCo" is defined in the preamble to this Agreement.
 
     "PepsiCo Acquired Businesses" means, collectively, the businesses of
Princetonco, Marionco and Neva Holdings LLC (including, in the case of
Princetonco and Marionco, the vehicles and fleet assets, leasehold interests and
intangible assets to be acquired by PepsiCo (or its designee) from certain of
the Subsidiaries of Whitman pursuant to the Whitman Transfers) to be acquired by
PepsiCo (or its designee) from certain of the Subsidiaries of Whitman pursuant
to the Whitman Transfers.
 
     "PepsiCo Acquired Businesses Financial Statements" is defined in Section
5.01(e).
 
     "PepsiCo Acquired Shares" means, collectively, the Princetonco Shares, the
Marionco Shares and the Neva Holdings LLC Shares.
 
     "PepsiCo Benefit Plans" is defined in Section 5.02(h).
 
     "PepsiCo Disclosure Schedule" is defined in Section 5.02.
 
     "PepsiCo Filed SEC Documents" is defined in Section 5.02(f).
                                      A-I-5
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   155
 
     "PepsiCo Intercompany Agreements" means any Contract between or among
PepsiCo or its Subsidiaries or its affiliates to the extent relating to or
affecting any of the PepsiCo Subsidiaries, other than the Contributed
Intercompany Indebtedness and the Intercompany Trade Accounts between or among
PepsiCo or its Subsidiaries or its affiliates and any of the PepsiCo
Subsidiaries.
 
     "PepsiCo Multiemployer Pension Plans" is defined in Section 5.02(i).
 
     "PepsiCo Pension Plans" is defined in Section 5.02(i).
 
     "PepsiCo Relevant Agreements" is defined in Section 5.02(c).
 
     "PepsiCo Statement" is defined in Section 12.01(a).
 
     "PepsiCo Subsidiaries" means, collectively, (i) Merger Sub, Czechco,
Slovackco, Hungarianco, Polandco and Poland Distributionco and (ii) each of the
Contributing PepsiCo Subsidiaries (in each case with respect to only the Merger
Sub Acquired Businesses).
 
     "PepsiCo Transfers" is defined in the preamble to this Agreement.
 
     "Permits" is defined in Section 5.01(m).
 
     "Permitted Liens" means (i) mechanics', carriers', workmen's, repairmen's
and other like Liens arising or incurred in the ordinary course of business,
(ii) Liens for Taxes, assessments and other governmental charges that are not
yet due and payable or that may thereafter be paid without penalty or that are
being contested in good faith by appropriate proceedings and (iii) imperfections
of title and other Liens that, individually or in the aggregate, do not
materially impair the continued operation of, in the case of Whitman, the
business of Whitman and its Subsidiaries as currently conducted, and in the case
of the PepsiCo Subsidiaries, the Merger Sub Acquired Businesses and the PGB
Acquired Businesses as currently conducted.
 
     "person" means any individual, corporation, partnership, limited liability
company, joint venture, trust, business association or other entity.
 
     "Personal Property" means tangible personal property (other than Inventory)
and all interests therein, including all machinery, equipment, furniture and
vehicles.
 
     "PGB" is defined in the preamble to this Agreement.
 
     "PGB Acquired Businesses" means, collectively, (i) the businesses of each
of Slovackco, Czechco, Hungarianco, Polandco and Poland Distributionco, in each
case to be acquired by PGB from certain of the PepsiCo Subsidiaries pursuant to
the PepsiCo Transfers, (ii) the vending machine assets to be acquired by PGB (or
its designee) from Gray Hawk Leasing Company pursuant to the PepsiCo Transfers
and (iii) the vehicle and other fleet assets to be acquired by Globe Transport,
Inc. from New Bern Transport Company pursuant to the PepsiCo Transfers.
 
   
     "PGB Net Receivables Amount" is defined in Section 4.01(a).
    
 
   
     "PGB Receivables Discount" means with respect to each of Princetonco and
Marionco, an amount equal to the PGB Net Receivables Amount less the Discounted
PGB Net Receivables Amount applicable to Princetonco or Marionco, as the case
may be.
    
 
     "PGB Shares" means 32 shares of common stock, without par value, of PGB
owned by Metro Sub, which shares represent 20% of the issued and outstanding
shares of common stock of PGB.
 
     "Poland Approvals" is defined in Section 5.01(d).
 
     "Poland Distributionco" means PepsiCo Trading Sp. zo.o., a limited
liability company organized under the laws of Poland.
 
     "Poland Distributionco Shares" means all of the issued and outstanding
limited liability interests of Poland Distributionco.
 
                                      A-I-6
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   156
 
     "Polandco" means Zrodlo Pniewy Sp. zo.o, a limited liability company
organized under the laws of Poland.
 
     "Polandco Shares" means all of the 783,343 issued and outstanding limited
liability interests of Polandco owned, directly or indirectly, by PepsiCo, which
interests represent 46.696% of the issued and outstanding limited liability
interests of Polandco.
 
     "Pre-Closing Tax Period" means any taxable period (or portion thereof) that
ends on or before the Closing Date.
 
     "Premises" means real property, leaseholds and other interests in real
property.
 
     "Princetonco" means Pepsi-Cola General Bottlers of Princeton, Inc., a West
Virginia corporation.
 
     "Princetonco Shares" means all of the issued and outstanding capital stock
of Princetonco.
 
   
     "Projected Working Capital Amount" means (i) with respect to any U.S.
Bottling Business, a Working Capital Amount equal to the product of (x) $.40 and
(y) the aggregate number of raw bottle and can cases sold by such Bottling
Business during the twelve-month period immediately preceding the Closing Date,
minus, (I) in the case of the Merger Sub Acquired Businesses, the Receivables
Discount applicable to each such Merger Sub Acquired Business, or (II) in the
case of Princetonco or Marionco, the PGB Receivables Discount applicable to
Princetonco or Marionco, as the case may be, and (ii) with respect to (A)
Slovackco and Czechco (taken as a whole), a Working Capital Amount equal to the
product of (x) $.14 and (y) the aggregate number of raw bottle and can cases
sold by Slovackco and Czechco during the twelve-month period immediately
preceding the Closing Date, (B) Hungarianco, a Working Capital Amount equal to
the product of (x) $(-).06 and (y) the aggregate number of raw bottle and can
cases sold by Hungarianco during the twelve-month period immediately preceding
the Closing Date, (C) Poland Distributionco, a Working Capital Amount equal to
the product of (x) $.40 and (y) the aggregate number of raw bottle and can cases
sold by Poland Distributionco during the twelve-month period immediately
preceding the Closing Date, (D) Polandco, a Working Capital Amount equal to
$(-)6,650,000 (provided that PepsiCo shall only be obligated for, or entitled
to, its pro rata portion (based on PepsiCo's pro rata ownership interest of
Polandco on the Closing Date) of any Working Capital Amount less than, or
greater than, the Projected Working Capital Amount for Polandco in accordance
with Article XII) and (E) St. Petersburgco, a Working Capital Amount equal to
the product of (x) the quotient of (1) the sum of the Working Capital Amounts of
St. Petersburgco at the end of each calendar month in 1998 divided by 12 and (2)
the aggregate number of raw bottle and can cases sold by St. Petersburgco during
1998 and (y) the aggregate number of raw bottle and can cases sold by St.
Petersburgco during the twelve-month period immediately preceding the Closing
Date.
    
 
     "Proxy Statement/Prospectus" is defined in Section 5.01(d).
 
     "Records" is defined in clause (vii) of the definition of Acquired Assets.
 
     "Receivables Discount" means, with respect to each of the Merger Sub
Acquired Businesses, an amount equal to the Net Receivables Amount less the
Discounted Net Receivables Amount applicable to such Merger Sub Acquired
Business.
 
     "Registration Rights Agreement" is defined in the preamble to this
Agreement.
 
     "Restraints" is defined in Section 8.01(c).
 
     "SARs" is defined in Section 5.01(c).
 
     "SEC" means the Securities and Exchange Commission.
 
     "SEC Filings Side Letter" means the letter agreement dated as of the date
hereof between PepsiCo and Whitman relating to the Form S-4 and the Proxy
Statement/Prospectus.
 
     "Securities Act" is defined in Section 5.01(e).
 
     "Services Agreements" is defined in the preamble to this Agreement.
 
                                      A-I-7
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   157
 
     "Shareholder Agreement" is defined in the preamble to this agreement.
 
     "Significant Subsidiary" means a Significant Subsidiary as defined in Rule
1-02 of Regulation S-X of the SEC.
 
     "Slovackco" means Pepsi-Cola SR, a corporation organized under the laws of
the Slovak Republic.
 
     "Slovackco Shares" means all of the issued and outstanding shares of
capital stock of Slovackco.
 
     "St. Louis Sub" is defined in the preamble to this Agreement.
 
     "St. Louis Sub Bottling Business" means the manufacture, distribution and
sale at and from the plants (and other sites) listed in Schedule E hereto by St.
Louis Sub of beverage products, including primarily PepsiCo brand soft drinks
and soft drink concentrates under licensed appointments from PepsiCo, within the
territory set forth in Schedule E hereto, including the Acquired Assets used or
held for use primarily in the conduct of such business (other than the Excluded
Assets).
 
     "St. Petersburgco" means O.O.O. Pepsi-Cola General Bottlers, a corporation
organized under the laws of the Russian Federation.
 
     "St. Petersburgco Shares" means all of the issued and outstanding shares of
capital stock of St. Petersburgco.
 
     "Subsidiary" or "Subsidiaries" when used with respect to any person shall
mean any other person, an amount of the voting securities, other voting
ownership or voting partnership interests of which is sufficient to elect at
least a majority of its Board of Directors or other governing body (or, if there
are no such voting interests, 50% or more of the equity interests of which) is
owned directly or indirectly by such first person.
 
     "Superior Proposal" means any proposal made by a third party to acquire,
directly or indirectly, including pursuant to a tender offer, exchange offer,
merger, consolidation, business combination, recapitalization, liquidation,
dissolution or similar transaction, for consideration consisting of cash and/or
securities, more than 50% of the combined voting power of the shares of Whitman
Common Stock then outstanding or all or substantially all the assets of Whitman
and its subsidiaries taken together and otherwise on terms which the Board of
Directors of Whitman determines in its good faith judgment (based on the advice
of a financial advisor of nationally recognized reputation and such other
matters as the Board of Directors of Whitman deems relevant) to be more
favorable to Whitman's stockholders than the Merger and for which financing, to
the extent required, is then committed or which, in the good faith judgment of
the Board of Directors of Whitman, is reasonably capable of being obtained by
such third party.
 
     "Surviving Corporation" is defined in Section 3.01.
 
     "Takeover Proposal" means any inquiry, proposal or offer from any person
relating to any direct or indirect acquisition or purchase of a business that
constitutes 15% or more of the net revenues, net income or the assets of Whitman
and its Subsidiaries, taken as a whole, or 15% or more of any class of equity
securities of Whitman or any of its Subsidiaries, any tender offer or exchange
offer that if consummated would result in any person beneficially owning 15% or
more of any class of equity securities of Whitman or any of its Subsidiaries, or
any merger, consolidation, business combination, recapitalization, liquidation,
dissolution or similar transaction involving Whitman or any of its Subsidiaries,
other than the transactions contemplated by this Agreement.
 
     "Tax Return" means any return, declaration, report, claim for refund, or
information return or statement related to Taxes, including any schedule or
attachment thereto and including any amendment thereof.
 
     "Taxes" means any Federal, state, local or foreign tax, fee or other like
assessment or charge of any kind whatsoever (including Federal income tax and
any net income, alternative or add-on minimum tax, gross income, gross receipts,
sales, use, ad valorem, value-added, transfer, franchise, profits, license,
withholding on amounts paid to or by the taxpayer, payroll, employment, excise,
severance, stamp, capital stock, occupation, property, environmental or windfall
tax, premium, custom, duty or other tax), together with any interest, penalty
addition to tax or additional amount due.
 
                                      A-I-8
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   158
 
     "Termination Fee" is defined in Section 7.07(b).
 
     "Third Party Claim" is defined in Section 10.01(d).
 
     "Transaction Documents" means this Agreement, the New Pepsi-Cola Bottling
Appointments, the New Allied Brand Appointments, the Shareholder Agreement, the
Services Agreements, the Registration Rights Agreement, the Employee Benefits
Agreement, the Whitman Transfers Employee Benefits Agreement, the Assignment and
Assumption Agreement and the SEC Filings Side Letter.
 
     "Transferred Business" is defined in the definition of Acquired Assets.
 
     "Transferred Individuals" has the meaning given to such term in the
Employee Benefits Agreement.
 
     "Whitman Acquired Foreign Shares" means, collectively, the Slovackco
Shares, the Czechco Shares, the Hungarianco Shares, the Polandco Shares and the
Poland Distributionco Shares.
 
     "Whitman Acquisition Agreement" is defined in Section 6.01(b).
 
     "Whitman" is defined in the preamble to this Agreement.
 
     "Whitman Benefit Plans" is defined in Section 5.01(i).
 
     "Whitman Common Stock" is defined in the preamble to this Agreement.
 
     "Whitman Disclosure Schedule" is defined in Section 5.01.
 
     "Whitman Executives" is defined in Section 5.01(l).
 
     "Whitman Filed SEC Documents" is defined in Section 5.01(g).
 
     "Whitman Form 10-K" is defined in Section 5.01(b).
 
     "Whitman Intercompany Agreements" means any Contract between or among
Whitman or its Subsidiaries or its affiliates to the extent relating to or
affecting any of the PepsiCo Acquired Businesses, other than the Intercompany
Trade Accounts between or among Whitman or its Subsidiaries or its affiliates
and any of the PepsiCo Acquired Businesses.
 
     "Whitman Multiemployer Pension Plans" is defined in Section 5.01(j).
 
     "Whitman Notice" is defined in Section 6.01(a).
 
     "Whitman Pension Plans" is defined in Section 5.01(j).
 
     "Whitman Pro Forma Financial Statements" is defined in Section 5.01(e).
 
     "Whitman Relevant Agreements" is defined in Section 5.01(d).
 
     "Whitman Rights" is defined in Section 5.01(c).
 
     "Whitman Rights Agreement" is defined in Section 5.01(c).
 
     "Whitman Rights Plan Amendment" is defined in Section 5.01(t).
 
     "Whitman SEC Documents" is defined in Section 5.01(e).
 
     "Whitman Stock Options" is defined in Section 5.01(c).
 
     "Whitman Stock Plans" is defined in Section 5.01(c).
 
     "Whitman Stockholder Approval" is defined in Section 5.01(d).
 
     "Whitman Stockholders Meeting" is defined in Section 5.01(f).
 
     "Whitman Transfers" is defined in the preamble to this Agreement.
 
     "Whitman Transfers Employee Benefits Agreement" is defined in the preamble
to this Agreement.
 
                                      A-I-9
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   159
 
     "Working Capital Amount" means, with respect to any Bottling Business on
any date, current assets minus current liabilities of such Bottling Business on
such date, determined in accordance with GAAP applied on a basis consistent with
the policies used by such Bottling Business in the preparation of its financial
statements for fiscal 1997; provided, however, that (i)(A) the amount of any
short-term indebtedness for borrowed money or short-term capitalized lease
obligations shall be excluded from the calculation of current liabilities of any
Bottling Business to the extent (and only to the extent) the amount of such
short-term indebtedness for borrowed money or short-term capitalized lease
obligations reduced the purchase price attributable to such Bottling Business in
accordance with Section 4.03, (B) U.S. Tax benefits attributable to losses of
Polandco and Poland Distributionco and not available as a Tax benefit to
Polandco or Poland Distributionco shall be excluded from the calculation of
current assets of each of Polandco and Poland Distributionco, (C) short-term
intercompany trade accounts receivable and payable which arose in the ordinary
course of operations for the purchase or sale of goods and services (which are
normally eliminated in consolidation) ("Intercompany Trade Accounts") shall be
counted as current assets and current liabilities of each such Bottling
Business, (D) payables in respect of lease payments relating to vehicle and
other fleet assets for pre-closing periods shall be counted as current
liabilities and (E) the Contributed Intercompany Indebtedness shall be excluded
from the calculation of current liabilities of each of the Merger Sub Acquired
Businesses, (ii) for any inventory to be counted as part of the current assets
of any such Bottling Business, such inventory must be usable and saleable in the
ordinary course of business of such Bottling Business within applicable
guideline dates for shelf life for the particular product or package, must be
valued at acquisition cost or production floor cost, and must have a net
realizable value at least equal to the values at which such inventory is carried
on the balance sheets relating to such Bottling Business and (iii) for any
receivables to be counted as part of the current assets of any such Bottling
Business, such receivables must have arisen only from bona fide transactions in
the ordinary course of business of such Bottling Business, must not be in
dispute, must not be subject to any setoffs, discounts, rebates, credits,
reductions or counterclaims whatsoever, and, with reasonable collection efforts
consistent with good business practices, must be able to be fully paid within
ninety (90) days after the date each such receivable arose, without resort to
collection agencies or legal action.
 
                                     A-I-10
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   160
 
                                                                      APPENDIX B
 
                                    FORM OF
 
                     RESTATED CERTIFICATE OF INCORPORATION
 
                                       OF
 
                      HEARTLAND TERRITORIES HOLDINGS, INC.
 
     1.  The name of the corporation (the "Corporation") is "Heartland
Territories Holdings, Inc."
 
     2.  The original Certificate of Incorporation was filed with the Secretary
of State of the State of Delaware on May 20, 1963 under the name Pepsi-Cola
(Pakistan), Inc.
 
     3.  This Restated Certificate of Incorporation has been duly proposed by
resolutions adopted and declared advisable by the Board of Directors of the
Corporation, duly adopted by written consent of the sole stockholder of the
Corporation in lieu of a meeting and vote and duly executed and acknowledged by
the officers of the Corporation in accordance with the provisions of Sections
103, 228, 242 and 245 of the General Corporation Law of the State of Delaware
and, upon filing with the Secretary of State in accordance with Section 103,
shall supersede the original Certificate of Incorporation and shall, as it may
thereafter be amended in accordance with its terms and applicable law, be the
Certificate of Incorporation of the Corporation.
 
     4.  The text of the Certificate of Incorporation of the Corporation is
hereby restated to read in its entirety as follows:
 
        FIRST:  The name of the corporation (the "Corporation") is
 
                              WHITMAN CORPORATION
 
        SECOND:  The registered office of the Corporation within the State of
     Delaware is The Corporation Trust Center, 1209 Orange Street in the City of
     Wilmington, County of New Castle, State of Delaware. The registered agent
     of the Corporation within the State of Delaware is The Corporation Trust
     Company, the business office of which is identical with the registered
     office of the Corporation.
 
        THIRD:  The purpose of the Corporation shall be to engage in any lawful
     act or activity for which corporations may be organized and incorporated
     under the General Corporation Law of the State of Delaware.
 
        FOURTH:  The total number of shares of all classes of stock which the
     Corporation shall have authority to issue is 362,500,000, of which
     350,000,000 shares, par value $0.01 per share, shall be "Common Stock" and
     12,500,000 shares, par value $0.01 per share, shall be "Preferred Stock".
 
A.  PREFERRED STOCK
 
     Shares of Preferred Stock may be issued from time to time in one or more
series. The Board of Directors is hereby authorized to fix by resolution or
resolutions adopted in accordance with the by-laws of the Corporation the voting
rights, if any, designations, powers, preferences and the relative,
participation, optional or other rights, if any, and the qualifications,
limitations or restrictions thereof, of any unissued series of Preferred Stock;
and to fix by such resolution or resolutions the number of shares constituting
such series, and to increase or decrease the number of shares of any such series
(but not below the number of shares thereof then outstanding).
 
B.  COMMON STOCK
 
     (1) Except as otherwise provided by law or by the resolution or resolutions
adopted by the Board in accordance with the by-laws of the Corporation
designating the rights, powers and preferences of any series of Preferred Stock
and subject to the provisions of the by-laws of the Corporation as from time to
time amended, with respect to the fixing of a record date for the determination
of stockholders entitled to vote, the
 
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holders of outstanding shares of Common Stock shall exclusively possess voting
power for the election of directors and for all other purposes, each holder of
record of shares of Common Stock being entitled to one vote for each share of
Common Stock standing in his name on the books of the Corporation.
 
     (2) Subject to any rights or preferences of holders of Preferred Stock, the
holders of Common Stock shall be entitled to receive such dividends as from time
to time may be declared on the Common Stock by the Board of Directors.
 
     (3) In the event of any liquidation, dissolution or winding up of the
Corporation, whether voluntary or involuntary, subject to any rights or
preferences of holders of Preferred Stock, the holders of Common Stock shall be
entitled to share, ratably according to the number of shares of Common Stock
held by them, in all assets of the Corporation available for distribution to its
stockholders.
 
C.  PROVISIONS RELATING TO ALL CLASSES OF STOCK
 
     (1) No holder of shares of Common Stock or Preferred Stock of the
Corporation shall be entitled as of right to pre-emptive or prior right to
subscribe for, purchase, or receive any part of any new or additional issue of
stock of any class, whether now or hereafter authorized, or of any bonds,
debentures, or other securities, convertible or exchangeable into stock of any
class, and all such new or additional shares of stock, bonds, debentures or
other securities, convertible or exchangeable into stock, or stock that has been
purchased by the Corporation or its nominee or nominees, may be issued and
disposed of by the Board of Directors to such persons, firms or corporations and
on such terms and for such consideration permitted by law as the Board of
Directors, in their absolute discretion, may deem advisable.
 
     (2) Neither the merger or consolidation of the Corporation into or with
another corporation nor the merger or consolidation of any other corporation
into or with the Corporation, nor the sale, transfer or lease of all or
substantially all the assets of the Corporation, shall be deemed to be a
liquidation, dissolution or winding up of the Corporation.
 
     (3) All stockholder action shall be taken at an annual or special meeting,
and no stockholder action may be taken without a meeting.
 
        FIFTH:  The minimum amount of capital with which the Corporation will
     commence business is One Thousand Dollars ($1,000.00).
 
        SIXTH:  The Corporation is to have perpetual existence.
 
        SEVENTH:  The private property of the stockholders shall not be subject
     to the payment of corporate debts to any extent whatever.
 
        EIGHTH:  In furtherance and not in limitation of the powers conferred by
     statute, the Board of Directors is expressly authorized:
 
           To make, alter or repeal the by-laws of the Corporation.
 
           To authorize and cause to be executed mortgages and liens upon the
        real and personal property of the Corporation.
 
           To set apart out of any of the funds of the Corporation available for
        dividends a reserve or reserves for any proper purpose and to abolish
        any such reserve in the manner in which it was created.
 
           By resolution passed by the Board of Directors in accordance with the
        by-laws of the Corporation, to designate one or more committees, each
        committee to consist of two or more of the directors of the Corporation,
        which, to the extent provided in the resolution or in the by-laws of the
        Corporation, shall have and may exercise the powers of the Board of
        Directors in the management of the business and affairs of the
        Corporation, and may authorize the seal of the Corporation to be affixed
        to all papers which may require it. Such committee or committees shall
        have such name or
 
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        names as may be stated in the by-laws of the Corporation or as may be
        determined from time to time by resolution adopted by the Board of
        Directors.
 
           When and as authorized by the affirmative vote of the holders of a
        majority of the stock issued and outstanding having voting power given
        at a stockholders' meeting duly called for that purpose, or when
        authorized by the written consent of the holders of a majority of the
        voting stock issued and outstanding, to sell, lease or exchange all of
        the property and assets of the Corporation, including its good will and
        its corporate franchise, upon such terms and conditions and for such
        consideration, which may be in whole or in part shares of stock in,
        and/or other securities of, any other corporation or corporations, as
        its Board of Directors shall deem expedient and for the best interests
        of the Corporation.
 
        NINTH:  No director shall be personally liable to the Corporation or any
     stockholder for monetary damages for breach of fiduciary duty by such
     director as a director, except for any matter in respect of which such
     director shall be liable under Section 174 of the Delaware General
     Corporation Law or shall be liable by reason that, in addition to any and
     all other requirements for such liability, he (i) shall have breached his
     duty of loyalty to the Corporation or its stockholders, (ii) in acting or
     in failing to act, shall not have acted in good faith or shall have acted
     in a manner involving intentional misconduct or a knowing violation of law
     or (iii) shall have derived an improper personal benefit from the
     transaction in respect of which such breach of fiduciary duty occurred.
     Neither the amendment nor repeal of this Article NINTH shall eliminate or
     reduce the effect of this Article NINTH in respect of any matter occurring,
     or any cause of action, suit or claim that, but for this Article NINTH
     would accrue or arise, prior to such amendment or repeal. If the Delaware
     General Corporation Law is amended after approval by the stockholders of
     this Article NINTH to authorize corporate action further eliminating or
     limiting the personal liability of directors, then the liability of a
     director of the Corporation shall be eliminated or limited to the fullest
     extent permitted by the Delaware General Corporation Law, as so amended
     from time to time.
 
        TENTH:  (1) In anticipation that PepsiCo, Inc. is currently, and will
     remain, a substantial stockholder of the Corporation, and in anticipation
     that the Corporation and PepsiCo, Inc. may engage in the same or similar
     activities or lines of business and have an interest in the same areas of
     business opportunities, and in recognition of the benefits to be derived by
     the Corporation through its continued contractual, corporate and business
     relations with PepsiCo, Inc. (including service of employees, officers and
     directors of PepsiCo, Inc. as officers and directors of the Corporation),
     the provisions of this Article TENTH are set forth to regulate and define
     the conduct of certain affairs of the Corporation as they may involve
     PepsiCo, Inc. and its employees, officers and directors, and the powers,
     rights, duties and liabilities of the Corporation and its officers,
     directors and stockholders in connection therewith.
 
        (2) PepsiCo, Inc. shall have the right to engage (and shall have no duty
     to refrain from engaging) in the same or similar activities or lines of
     business as the Corporation, and the Corporation shall not be deemed to
     have an interest or expectancy in any business opportunity, transaction, or
     other matter (each a "Business Opportunity") in which PepsiCo, Inc. engages
     or seeks to engage merely because the Corporation engages in the same or
     similar activities or lines of business as that involved in or implicated
     by such Business Opportunity. Neither PepsiCo, Inc. nor any employee,
     officer or director thereof (except as provided in paragraph 3 below) shall
     be liable to the Corporation or its stockholders for breach of any
     fiduciary duty by reason of any such activities of PepsiCo, Inc. or of such
     person's participation therein. In the event that PepsiCo, Inc. acquires
     knowledge of a potential Business Opportunity which may be deemed to
     constitute a corporate opportunity for both PepsiCo, Inc. and the
     Corporation, PepsiCo, Inc. shall have no duty to communicate or offer such
     Business Opportunity to the Corporation and shall not be liable to the
     Corporation or its stockholders for breach of any fiduciary duty as a
     stockholder of the Corporation by reason of the fact that PepsiCo, Inc.
     pursues or acquires such Business Opportunity for itself, directs such
     Business Opportunity to another person, or does not communicate information
     regarding such Business Opportunity to the Corporation.
 
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        (3) In the event that a director or officer of the Corporation who is
     also a director, officer or employee of PepsiCo, Inc. acquires knowledge of
     a potential Business Opportunity which may be deemed to be a corporate
     opportunity for both the Corporation and PepsiCo, Inc., such director or
     officer of the Corporation shall have fully satisfied and fulfilled the
     fiduciary duty of such director or officer to the Corporation and its
     stockholders with respect to such Business Opportunity and, to the extent
     permitted by applicable law, shall not be liable to the Corporation or its
     stockholders for breach of any fiduciary duty by reason of the fact that
     PepsiCo, Inc. pursues or acquires such Business Opportunity for itself or
     directs such Business Opportunity to another person or does not communicate
     information regarding such Business Opportunity to the Corporation, if such
     director or officer acts in a manner consistent with the following policy:
 
           A Business Opportunity offered to any person who is an officer of the
        Corporation, and who is also a director or an officer or an employee of
        PepsiCo, Inc., shall belong to the Corporation; and (b) a Business
        Opportunity offered to any person who is a director but not an officer
        of the Corporation, and who is also a director or officer of PepsiCo,
        Inc., shall belong to the Corporation if such Business Opportunity is
        expressly offered to such person solely in his or her capacity as a
        director of Corporation, and otherwise shall belong to PepsiCo, Inc.
 
        (4) Any person purchasing or otherwise acquiring any interest in share
     of the capital stock of the Corporation shall be deemed to have consented
     to the provisions of this Article TENTH.
 
        (5) For purposes of this Article TENTH:
 
           (a) A director of the Corporation who is Chairman of the Board of
        Directors of the Corporation or of a committee thereof shall not be
        deemed to be an officer of the Corporation by reason of holding such
        position (without regard to whether such position is deemed an office of
        the Corporation under the by-laws of the Corporation), unless such
        person is a full-time employee of the Corporation; and
 
           (b) PepsiCo, Inc. shall include all subsidiary corporations and other
        entities in which PepsiCo, Inc. owns (directly or indirectly) more that
        50% of the outstanding voting capital stock or voting power.
 
        (6) Any proposed amendment to this Article TENTH shall require the
     approval of two-thirds of the whole Board of Directors.
 
        ELEVENTH:  Meetings of stockholders may be held outside the State of
     Delaware, if the by-laws of the Corporation so provide. The books of the
     Corporation may be kept (subject to any provision contained in the
     statutes) outside the State of Delaware at such place or places as may be
     designated from time to time by the Board of Directors or in the by-laws of
     the Corporation. Elections of directors need not be by ballot unless the
     by-laws of the Corporation shall so provide.
 
        TWELFTH:  The Corporation reserves the right to amend, alter, change or
     repeal any provision contained in this Certificate of Incorporation, in the
     manner now or hereafter prescribed by statute, and all rights conferred
     upon stockholders herein are granted subject to this reservation.
 
        THIRTEENTH:  The Corporation hereby expressly elects not to be governed
     by Section 203(a) of the Delaware General Corporation Law relating to
     business combinations with interested shareholders.
 
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     IN WITNESS WHEREOF, Heartland Territories Holdings, Inc. has caused this
Certificate of Incorporation to be signed by its President and attested by its
Secretary and has caused its corporate seal to be hereunto affixed, this
     day of             , 1999.
 
                                          HEARTLAND TERRITORIES HOLDINGS, INC.
 
                                          By: /s/
                                            ------------------------------------
                                            President
 
Attest: /s/
      ----------------------------------------------------------
      Secretary
 
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                                                                      APPENDIX C
 
                                    FORM OF
 
                              WHITMAN CORPORATION
             (FORMERLY NAMED HEARTLAND TERRITORIES HOLDINGS, INC.)
 
                              AMENDED AND RESTATED
                                    BY-LAWS
 
                                   ARTICLE I
 
                            MEETINGS OF STOCKHOLDERS
 
     SECTION 1.  Beginning with the 2000 annual meeting, annual meetings of
stockholders for the election of directors and for the transaction of such other
business as may come before the meeting shall be held on the first Thursday of
May at 10:30 A.M., at Chicago, Illinois, or on such other date or at such other
time or place, whether within or without the State of Delaware, as shall be
designated by the Board of Directors.
 
     SECTION 2.  At any annual or special meeting of the stockholders, only such
business shall be conducted as shall have been brought before the meeting (a) by
or at the direction of the Board of Directors or (b) by any stockholder of the
Corporation who complies with the notice procedures set forth in this Section 2.
For business to be properly brought before an annual meeting by a stockholder,
the stockholder must have given timely notice thereof in writing to the
Secretary of the Corporation. To be timely, in the case of an annual meeting, a
stockholder's notice must be delivered to or mailed and received at the
principal executive offices of the Corporation not less than 60 days nor more
than 90 days prior to the meeting; provided, however, that in the event that
less than 70 days' notice or prior public disclosure of the date of the meeting
is given or made to the stockholders, notice by the stockholder to be timely
must be received not later than the close of business on the 10th day following
the day on which such notice of the date of the annual meeting was mailed or
such public disclosure was made. In the case of a special meeting requested by a
stockholder, such stockholder must provide notice in accordance with the
following sentence at the time of such request. A stockholder's notice to the
Secretary shall be set forth as to each matter the stockholder proposes to bring
before the annual or special meeting, as the case may be, (a) a brief
description of the business desired to be brought before such meeting and the
reasons for conducting such business at such meeting, (b) the name and address,
as they appear on the Corporation's books, of the stockholder proposing such
business, (c) the class and number of shares of the Corporation which are
beneficially owned by the stockholder and (d) any material interest of the
stockholder in such business. Notwithstanding anything in these By-Laws to the
contrary, no business shall be conducted at an annual or special meeting except
in accordance with the procedures set forth in this Section 2. The chairman of
any annual or special meeting shall, if the facts warrant, determine and declare
to the meeting that business was not properly brought before the meeting and in
accordance with the provisions of this Section 2, and if he should so determine,
he shall so declare to the meeting and any such business not properly brought
before the meeting shall not be transacted.
 
     SECTION 3.  Special meetings of the stockholders, for any purpose or
purposes, unless otherwise prescribed by law or by the Certificate of
Incorporation, may be called by the Chairman and Chief Executive Officer and
shall be called by him or by the Secretary at the request of (i) a majority of
the Board of Directors or (ii) any stockholder which, individually or together
with any other entity in which such stockholder has a 20% or greater equity or
other ownership interest, owns 20% or more of the issued and outstanding
securities of the Corporation entitled to vote generally in the election of
directors of the Corporation, provided that such request shall state the purpose
or purposes of the proposed meeting and in the case of a request by a
stockholder, shall also comply with the provisions of Section 2 of this Article
I. Special meetings may be held at such time and place and for such purposes as
shall be stated in the notice issued by the Chairman and Chief Executive Officer
or the Secretary calling the meeting, provided that in the case of a special
meeting requested by a stockholder, such special meeting shall take place not
later than 70 days from
 
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the date of receipt of proper notice from such stockholder requesting the
meeting. In the case of a special meeting requested by a stockholder, the Board
of Directors shall fix a record date for stockholders entitled to vote at the
special meeting, which record date shall be not later than 10 days from receipt
of proper notice from such stockholder requesting the meeting, subject to
compliance with the applicable regulations of any exchange on which the
Corporation's securities are listed.
 
     SECTION 4.  Nominations of persons for election to the Board of Directors
of the Corporation may be made at a meeting of stockholders (a) by or at the
direction of the Board of Directors or (b) by any stockholder of the Corporation
entitled to vote for the election of directors at the meeting who complies with
the notice procedures set forth in this Section 4. Nominations by stockholders
shall be made pursuant to timely notice in writing to the Secretary of the
Corporation. To be timely, a stockholder's notice shall be delivered to or
mailed and received at the principal executive offices of the Corporation not
less than 60 days nor more than 90 days prior to the meeting; provided, however,
that in the event that less than 70 days' notice or prior public disclosure of
the date of the meeting is given or made to stockholders, notice by the
stockholder to be timely must be so received not later than the close of
business on the 10th day following the day on which such notice of the date of
the meeting was mailed or such public disclosure was made. Such stockholder's
notice shall set forth (a) as to each person whom the stockholder proposes to
nominate for election or reelection as a director, all information relating to
such person that is required to be disclosed in solicitations of proxies for the
election of directors, or is otherwise required, in each case pursuant to
Regulation 14A under the Securities Exchange Act of 1934, as amended (including
such person's written consent to being named in the proxy statement as a nominee
and to serving as a director if elected); and (b) as to the stockholder giving
the notice (i) the name and address, as they appear on the Corporation's books,
of such stockholder and (ii) the class and number of shares of the Corporation
which are beneficially owned by such stockholder. At the request of the Board of
Directors any person nominated by the Board of Directors for election as a
director shall furnish to the Secretary of the Corporation that information
required to be set forth in a stockholder's notice of nomination which pertains
to the nominee. No person shall be eligible for election as a director of the
Corporation unless nominated in accordance with the procedures set forth in
these By-Laws. The chairman of the meeting shall, if the facts warrant,
determine and declare to the meeting that a nomination was not made in
accordance with the procedures prescribed in this Section 4, and if he should so
determine, he shall so declare to the meeting and the defective nomination shall
be disregarded.
 
     SECTION 5.  Unless waived, written notice of the date, place, and time of
the holding of each annual and special meeting of the stockholders and, in the
case of a special meeting, the purpose or purposes thereof, shall be given
personally or by mail in a postage prepaid envelope to each stockholder entitled
to vote at such meeting, not less than ten nor more than sixty days before the
date of such meeting, and, if mailed, it shall be directed to such stockholder
at his address as it appears on the records of the Corporation.
 
     SECTION 6.  The officer who has charge of the stock ledger of the
Corporation shall prepare and make before every meeting of stockholders a
complete list of the stockholders as of the record date entitled to vote at the
meeting, arranged in alphabetical order, and showing the address of each
stockholder and the number of shares registered in the name of each stockholder.
Such list shall be open to the examination of any stockholder, for any purpose
germane to the meeting, during ordinary business hours, for a period of at least
ten days prior to the meeting, either at a place within the city where the
meeting is to be held, which place shall be specified in the notice of the
meeting, or, if not so specified, at the place where the meeting is to be held.
The list shall also be produced and kept at the time and place of the meeting
during the whole time thereof, and may be inspected by any stockholder who is
present.
 
     SECTION 7.  The Board may, in advance of any meeting of stockholders,
appoint one or more inspectors to act at such meeting, or any adjournment
thereof. If the inspectors shall not be so appointed or if any of them shall
fail to appear or act, the chairman of the meeting may, and on the request of
any stockholder entitled to vote thereat shall, appoint inspectors. Each
inspector, before entering upon the discharge of his duties, shall take and sign
an oath faithfully to execute the duties of inspector at such meeting with
strict impartiality and according to the best of his ability. The inspectors
shall determine the number of shares outstanding and the voting power of each,
the number of shares represented at the meeting, the existence of a quorum, the
validity and effect of proxies, and shall receive votes, ballots or consents,
hear and
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determine all challenges and questions arising in connection with the right to
vote, count and tabulate all votes, ballots or consents, determine the result,
and do such acts as are proper to conduct the election or vote with fairness to
all stockholders. On request of the chairman of the meeting or any stockholder
entitled to vote thereat, the inspectors shall make a report in writing of any
challenge, request or matter determined by them and shall execute a certificate
of any fact found by them. No director or candidate for the office of director
shall act as inspector of an election of directors. Inspectors need not be
stockholders.
 
     SECTION 8.  At each meeting of the stockholders the Chairman and Chief
Executive Officer or, in his absence or inability to act, the President shall
act as chairman of the meeting. The Secretary or, in his absence or inability to
act, the Assistant Secretary or any person appointed by the chairman of the
meeting shall act as secretary of the meeting and keep the minutes thereof. The
order of business at all meetings of the stockholders shall be as determined by
the chairman of the meeting.
 
     SECTION 9.  Except as otherwise provided by law or the Certificate of
Incorporation, at all meetings of the stockholders fifty-one per cent of the
votes of the shares of stock of the Corporation issued and outstanding and
entitled to vote shall be present in person or by proxy to constitute a quorum
for the transaction of any business, provided that (except as aforesaid) when
stockholders are required to vote by class or series, fifty-one per cent of the
votes represented by the issued and outstanding shares of the appropriate class
or series shall be present in person or by proxy. In the absence of a quorum,
the holders of a majority of the votes of the shares of stock present in person
or by proxy and entitled to vote may adjourn the meeting from time to time.
Unless the Board shall fix after the adjournment a new record date for an
adjourned meeting, notice of such adjourned meeting need not be given, except as
hereinafter provided, if the time and place to which the meeting shall be
adjourned were announced at the meeting at which the adjournment is taken. If
the adjournment is for more than thirty days, or if after the adjournment a new
record date is fixed for the adjourned meeting, a notice of the adjourned
meeting shall be given to each stockholder of record entitled to vote at the
meeting. At the adjourned meeting the corporation may transact any business
which might have been transacted at the original meeting.
 
     SECTION 10.  Except as otherwise provided by law, the Certificate of
Incorporation, or any certificate filed by the Corporation in the State of
Delaware pursuant to Section 151 (or any successor provisions) of the General
Corporation Law of the State of Delaware, each holder of record of shares of
stock of the Corporation having voting power shall be entitled at each meeting
of the stockholders to one vote for every share of such stock standing in his
name on the record of stockholders of the Corporation on the date fixed by the
Board as the record date for the determination of the stockholders who shall be
entitled to notice of and to vote at such meeting. Each stockholder entitled to
vote at any meeting of stockholders may authorize another person or persons to
act for him by proxy signed by such stockholder or his attorney-in-fact. Any
such proxy shall be delivered to the secretary of such meeting at or prior to
the time designated in the order of business for so delivering in such proxies.
No proxy shall be valid after the expiration of three years from the date
thereof, unless otherwise provided in the proxy. A proxy shall be revocable at
the pleasure of the stockholder executing it, except in those cases where an
irrevocable proxy is permitted by law. Except as otherwise provided by law, the
Certificate of Incorporation, or these By-Laws, any corporate action to be taken
by vote of the stockholders shall be authorized by a majority of the total votes
cast, or when stockholders are required to vote by class or series by a majority
of the votes cast of the appropriate class or series. Unless required by law or
determined by the chairman of the meeting to be advisable, the vote on any
question need not be by written ballot. On a vote by written ballot, each ballot
shall be signed by the stockholder voting, or by his proxy, and shall state the
number of shares voted.
 
                                   ARTICLE II
 
                               BOARD OF DIRECTORS
 
     SECTION 1.  The business and affairs of the Corporation shall be managed by
the Board of Directors. The Board may exercise all such authority and powers of
the Corporation and do all such lawful acts and things as are not by law or the
Certificate of Incorporation directed or required to be exercised or done by the
stockholders.
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     SECTION 2.  The number of directors of the Corporation shall be such number
of persons, not less than three (3), as shall from time to time be fixed by
resolution of two-thirds of the whole Board. Directors need not be stockholders.
Except as otherwise provided by law, the Certificate of Incorporation, or these
By-Laws, the directors shall be elected at the annual meeting of the
stockholders, and the persons receiving a plurality of the votes cast at such
election shall be elected. Directors shall hold office until their respective
successors shall have been duly elected and qualified, or until death,
resignation, or removal, as hereinafter provided in these By-Laws, or as
otherwise provided by law of the Certificate of Incorporation. The Board shall
elect one of its members as Chairman and Chief Executive Officer.
 
     SECTION 3.  The Chairman and Chief Executive Officer, if present, shall
preside at all meetings of the Board. He shall serve as Chairman of the
Executive Committee of the Board and be a member of such other committees of the
Board as shall be determined by the Board at the time of the creation or the
election of the members of any such committees.
 
     SECTION 4.  Meetings of the Board may be held at such place, either within
or without the State of Delaware, as the Board may from time to time determine
or as shall be specified in the notice or waiver of notice of such meeting.
 
     SECTION 5.  Regular meetings of the Board may be held without notice at
such time and place as the Board may from time to time determine.
 
     SECTION 6.  Special meetings of the Board may be called by two or more
directors of the Corporation or by the Chairman and Chief Executive Officer or
the Secretary.
 
     SECTION 7.  Notice of each special meeting of the Board shall be given by
the Secretary as hereinafter provided in this Section, in which notice shall be
stated the time and place of the meeting. Notice of each such meeting shall be
delivered to each director either personally or by telephone, telegraph, cable,
or similar means, at least twenty-four hours before the time at which such
meeting is to be held or mailed by first-class mail, postage prepaid, addressed
to the director at his residence or usual place of business, at least three days
before the day on which such meeting is to be held. Notice of any such meeting
need not be given to any director who shall, either before or after the meeting,
submit a signed waiver of notice or who shall attend such meeting without
protesting, prior to or at its commencement, the lack of notice to such
director. Except as otherwise specifically required by these By-Laws, a notice
or waiver of notice of any regular or special meeting need not state the purpose
of such meeting.
 
     SECTION 8.  Subject to Section 14 of this Article, one-third of the entire
Board shall be present in person at any meeting of the Board in order to
constitute a quorum for the transaction of business at such meeting, and, except
as otherwise expressly required by law, the Certificate of Incorporation or
these By-Laws, the act of a majority of the directors present at any meeting at
which a quorum is present shall be the act of the Board. In the absence of a
quorum at any meeting of the Board, a majority of the directors present thereat
may adjourn such meeting to another time and place, or such meeting need not be
held. At any adjourned meeting at which a quorum is present, any business may be
transacted which might have been transacted at the meeting as originally called.
Except as otherwise provided in this Article II, the directors shall act only as
a Board and the individual directors shall have no power as such.
 
     SECTION 9.  Any director of the Corporation may resign at any time by
giving a written notice of resignation to the Board, the Chairman and Chief
Executive Officer, or the Secretary. Any such resignation shall take effect at
the time specified therein or, if the time when it shall become effective shall
not be specified therein, immediately upon its receipt; and, unless otherwise
specified therein, the acceptance of such resignation shall not be necessary to
make it effective.
 
     SECTION 10.  Vacancies or newly created directorships resulting from an
increase in the authorized number of directors may be filled by a majority of
the directors then in office, though less than a quorum, and the directors so
chosen shall hold office until their successors are duly elected and shall
qualify. If, at the time of filling any vacancy or any newly created
directorship, the directors then in office shall constitute less than a majority
of the whole Board (as constituted immediately prior to any such increase), the
Court of Chancery may, upon application of any stockholder or holder or holders
of at least ten percent of the votes of the shares
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at the time outstanding having the right to vote for such directors, summarily
order an election to be held to fill any such vacancies or newly created
directorships, or to replace the directors chosen by the directors then in
office. Except as otherwise provided in these By-Laws, when one or more
directors shall resign from the Board, effective at a future date, a majority of
the directors then in office, including those who have so resigned, shall have
power to fill such vacancy or vacancies, to vote thereon to take effect when
such resignation or resignations shall become effective, and each director so
chosen shall hold office as provided in this Section 10 in the filling of other
vacancies.
 
     SECTION 11.  Except as otherwise provided in the Certificate of
Incorporation or these By-Laws, any director may be removed, either with or
without cause, at any time, by the affirmative vote of a majority of the votes
of the issued and outstanding stock entitled to vote for the election of
directors of the Corporation given at a special meeting of the stockholders
called and held for such purpose; and the vacancy in the Board caused by any
such removal may be filled by such stockholders at such meeting, or, if the
stockholders shall fail to fill such vacancy, as in these By-Laws provided.
 
     SECTION 12.  The Board shall have authority to fix the compensation,
including fees and reimbursement of expenses, of directors for services to the
Corporation in any capacity, provided that no such payment shall preclude any
director from serving the Corporation in any other capacity and receiving
compensation therefor.
 
     SECTION 13.  Any action required or permitted to be taken at any meeting of
the Board or of any committee thereof may be taken without a meeting if all
members of the Board or committee, as the case may be, consent thereto in
writing, and the writing or writings are filed with the minutes of proceedings
of the Board or committee. Members of the Board or of any committee designated
by the Board may participate in a meeting of such Board or committee by means of
conference telephone or similar communications equipment by means of which all
persons participating in the meeting can hear each other and participation in a
meeting pursuant to this procedure shall constitute presence in person at such
meeting.
 
     SECTION 14.  The issuance of preferred stock by the Corporation shall
require the approval of two-thirds of the whole Board.
 
                                  ARTICLE III
 
                            COMMITTEES OF THE BOARD
 
     SECTION 1.  The Board of Directors may, by resolution adopted by two-thirds
of the whole Board, designate an Executive Committee to exercise, subject to
applicable provisions of law, all the powers of the Board in the management of
the business and affairs of the Corporation when the Board is not in session,
including without limitation the power to declare dividends and to authorize the
issuance of the Corporation's capital stock, and may, by resolution similarly
adopted, designate one or more other committees. The Executive Committee and
each such other committee shall consist of two or more directors of the
Corporation. The Board may designate one or more directors as alternate members
of any committee, who may replace any absent or disqualified member at any
meeting of the committee. Any such committee, other than the Executive Committee
whose powers are expressly provided for herein, may to the extent permitted by
law exercise such powers and shall have such responsibilities as shall be
specified in the designating resolution. In the absence or disqualification of
any member of such committee or committees, the member or members thereof
present at any meeting and not disqualified from voting, whether or not
constituting a quorum, may unanimously appoint another member of the Board to
act at the meeting in the place of any such absent or disqualified member. Each
committee shall keep written minutes of its proceedings and shall report such
proceedings to the Board when required.
 
     SECTION 2.  (a) The Board of Directors shall designate an Affiliated
Transaction Committee. The Affiliated Transaction Committee shall review,
consider and pass upon any Affiliated Transaction, and no such transaction shall
be effected without the concurrence of the Affiliated Transaction Committee. The
Affiliated Transaction Committee shall have the powers to (i) negotiate with the
representatives of any party to an Affiliated Transaction; (ii) require approval
of an Affiliated Transaction by a vote of the stockholders of
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the Corporation which may be greater than or in addition to any vote required by
law; and (iii) engage Independent Advisers at the reasonable expense of the
Corporation, and without prior approval of the Corporation, to assist in its
review and decision regarding any Affiliated Transaction.
 
        (b) The Affiliated Transaction Committee shall consist of at least three
     Independent Directors, with each other Independent Director being an
     alternate member if any committee member is unable or unwilling to serve.
 
     (c) The Affiliated Transaction Committee shall cease to exist on the later
of (i) January   , 2009 or (ii) the date on which any Affiliated Transaction
being reviewed, considered and passed upon by the Affiliated Transaction
Committee prior to January   , 2009 shall have been either consummated or
abandoned.
 
     (d) For the purposes of the foregoing Article III, Section 2, the following
definitions shall apply:
 
        (i) "Corporation" means the Corporation or any company in which the
     Corporation has more than 50% of the voting power in the election of
     directors or in which it has the power to elect a majority of the Board of
     Directors.
 
        (ii) "PepsiCo, Inc." means PepsiCo, Inc. or any company in which
     PepsiCo, Inc. has more than 50% of the voting power in the election of
     directors or in which it has the power to elect a majority of the Board of
     Directors.
 
        (iii) "Affiliate" means any entity (other than the Corporation) in which
     PepsiCo, Inc. has a 20% or greater equity or other ownership interest, or
     any entity controlled directly or indirectly by such Affiliate.
     Notwithstanding the above, no entity shall be an Affiliate solely by virtue
     of the rights granted to PepsiCo, Inc. pursuant to a bottling contract.
 
        (iv) "Affiliated Transaction" means any proposed merger or consolidation
     with, purchase of an equity interest in, or purchase of assets other than
     in the ordinary course of business from an Affiliate, and which transaction
     has an aggregate value exceeding $10 million; provided, however, that any
     such merger, consolidation, or purchase which constitutes a "Permitted
     Acquisition" under the Shareholder Agreement between the Corporation and
     PepsiCo, Inc., dated as of [               ], 1999 (as it may be amended
     from time to time, the "Shareholders Agreement"), shall not constitute an
     Affiliated Transaction for purposes of this Article III, Section 2.
 
        (v) "Independent Directors" means any member of the Corporation's Board
     of Directors who (i) is not, and for the past two years has not been, an
     officer, director or employee of PepsiCo, Inc. or (other than serving as a
     director of the Corporation) an Affiliate; (ii) does not own in excess of
     1% of the shares of PepsiCo, Inc.; and (iii) own any equity or other
     ownership interest in an entity (except as permitted by the preceding (ii)
     and other than in the Corporation) which is a party to the Affiliated
     Transaction.
 
        (vi) "Independent Adviser" means any legal or financial adviser or other
     expert (i) that has not represented or provided services to PepsiCo, Inc.
     during the past calendar year, or (ii) notwithstanding (i) above, that the
     Affiliated Transaction Committee (as defined below) determines, after due
     inquiry, is able to represent it in an independent manner not adverse to
     the interests of the Corporation and its stockholders.
 
     SECTION 3.  A majority of any committee may determine its action and fix
the time and place of its meetings, unless the Board shall otherwise provide.
Notice of such meetings shall be given to each member of the committee in the
manner provided for in Article II, Section 7. The Board shall have power at any
time to fill vacancies in, to change the membership of, or to dissolve any such
committee. Nothing herein shall be deemed to prevent the Board from appointing
one or more committees consisting in whole or in part of persons who are not
directors of the Corporation; provided, however, that no such committee shall
have or may exercise any authority of the Board.
 
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                                   ARTICLE IV
 
                                    OFFICERS
 
     SECTION 1.  The officers of the Corporation shall consist of the Chairman
and Chief Executive Officer, the President, one or more Vice Presidents, the
Treasurer, the Controller and the Secretary. Any two or more offices may be held
by the same person. Each such officer shall be elected from time to time by the
Board of Directors to hold office until his successor shall have been duly
elected and shall have qualified, or until his death, or until he shall have
resigned, or have been removed, as hereinafter provided in these By-Laws. The
Board may from time to time elect, or the Chairman and Chief Executive Officer
may appoint, such other officers (including one or more Assistant Vice
Presidents, Assistant Secretaries, Assistant Treasurers, and Assistant
Controllers) and such agents, as may be necessary or desirable for the conduct
of the business of the Corporation. Such other officers and agents shall have
such duties and shall hold their offices for such terms as shall be provided in
these By-Laws or as may be prescribed by the Board or by the Chairman and Chief
Executive Officer.
 
     SECTION 2.  Any officer or agent of the Corporation may resign at any time
by giving written notice of his resignation to the Board, the Chairman and Chief
Executive Officer, or the Secretary. Any such resignation shall take effect at
the time specified therein or, if the time when it shall become effective shall
not be specified therein, immediately upon its receipt; and, unless otherwise
specified therein, the acceptance of such resignation shall not be necessary to
make it effective.
 
     SECTION 3.  Any officer or agent of the Corporation may be removed, either
with or without cause, at any time, by the vote of a majority of the whole Board
at any meeting of the Board, or, except in the case of an officer or agent
elected by the Board, by the Chairman and Chief Executive Officer. Such removal
shall be without prejudice to the contractual rights, if any, of the person so
removed.
 
     SECTION 4.  A vacancy in any office, whether arising from death,
resignation, removal or any other cause, may be filled for the unexpired portion
of the term of the office which shall be vacant in the manner prescribed in
these By-Laws for the regular election or appointment of such office.
 
     SECTION 5.  The Chairman and Chief Executive Officer shall have the primary
responsibility for and the general control and management of all of the business
and affairs of the Corporation, under the direction of the Board. He shall have
power to select and appoint all necessary officers and employees of the
Corporation except such officers as under these By-Laws are to be elected by the
Board, to remove all appointed officers or employees whenever he shall deem it
necessary, and to make new appointments to fill the vacancies. He shall have the
power of suspension from office for cause of any elected officer, which shall be
forthwith declared in writing to the Board. Whenever in his opinion it may be
necessary, he shall define the duties of any officer or employee of the
Corporation which are not prescribed in the By-Laws or by resolution of the
Board. He shall have such other authority and shall perform such other duties as
may be assigned to him by the Board.
 
     SECTION 6.  The President shall be the chief operating officer of the
Corporation and shall have such authority and perform such duties relative to
the business and affairs of the Corporation as may be delegated to him by the
Board or the Chairman and Chief Executive Officer. In the absence of the
Chairman and Chief Executive Officer, the President shall preside at meetings of
the stockholders and of the directors.
 
     SECTION 7.  Each Vice President and each Assistant Vice President shall
have such powers and perform all such duties as from time to time may be
assigned to him by the Board, the Chairman and Chief Executive Officer, the
President or the senior officer to whom he reports.
 
     SECTION 8.  The Treasurer shall exercise general supervision over the
receipt, custody and disbursement of corporate funds. He shall have such further
powers and duties and shall be subject to such directions as may be granted or
imposed upon him from time to time by the Board or the Chairman and Chief
Executive Officer.
 
     SECTION 9.  The Controller shall be the chief accounting officer of the
Corporation and shall maintain adequate records of all assets, liabilities and
transactions of the Corporation; he shall establish and maintain
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<PAGE>   172
 
internal accounting controls and, in cooperation with the independent public
accountants selected by the Board, shall supervise internal auditing. He shall
have such further powers and duties as may be conferred upon him from time to
time by the Board or the Chairman and Chief Executive Officer.
 
     SECTION 10.  The Secretary shall keep or cause to be kept in one or more
books provided for that purpose, the minutes of all meetings of the Board, the
committees of the Board and the stockholders; he shall see that all notices are
duly given in accordance with the provisions of these By-Laws and as required by
law; he shall be custodian of the records and the seal of the Corporation and
affix and attest the seal to all stock certificates of the Corporation (unless
the seal of the Corporation on such certificates shall be a facsimile, as
hereinafter provided) and affix and attest the seal to all other documents to be
executed on behalf of the Corporation under its seal; he shall see that the
books, reports, statements, certificates and other documents and records
required by law to be kept and filed are properly kept and filed; and in
general, he shall perform all the duties incident to the office of Secretary and
such other duties as from time to time may be assigned to him by the Board or
the Chairman and Chief Executive Officer.
 
     SECTION 11.  Any Assistant Secretary, Assistant Treasurer, or Assistant
Controller elected or appointed as heretofore provided, shall perform the duties
and exercise the powers of the Secretary, Treasurer and Controller,
respectively, in their absence or inability to act, and shall perform such other
duties and have such other powers as the Board, the Chairman and Chief Executive
Officer, the Secretary, Treasurer, or Controller (as the case may be), may from
time to time prescribe.
 
     SECTION 12.  If required by the Board, any officer of the Corporation shall
give a bond or other security for the faithful performance of his duties in such
amount and with such surety or sureties as the Board may specify.
 
     SECTION 13.  The compensation of the officers of the Corporation for their
services as such officers shall be fixed from time to time by the Board;
provided, however, that the Board may by resolution delegate to the Chairman and
Chief Executive Officer the power to fix compensation of non-elected officers
and agents appointed by him. An officer of the Corporation shall not be
prevented from receiving compensation by reason of the fact that he is also a
director of the Corporation, but any such officer who shall also be a director
shall not have any vote in the determination of the amount of compensation paid
to him.
 
                                   ARTICLE V
 
                         INDEMNIFICATION AND INSURANCE
 
     SECTION 1.  Each person who was or is made a party or is threatened to be
made a party to or is involved in any action, suit or proceeding, whether civil,
criminal, administrative or investigative (hereinafter a "proceeding"), by
reason of the fact that he or she, or a person of whom he or she is the legal
representative, is or was a director or officer of the Corporation or is or was
serving at the request of the Corporation as a director, officer, employee or
agent of another corporation or of a partnership, joint venture, trust or other
enterprise, including service with respect to employee benefit plans maintained
or sponsored by the Corporation, whether the basis of such proceeding is alleged
action in an official capacity as a director, officer, employee or agent or in
any other capacity while serving as a director, officer, employee or agent,
shall be indemnified and held harmless by the Corporation to the fullest extent
authorized by the Delaware General Corporation Law, as the same exists or may
hereafter be amended (but, in the case of any such amendment, only to the extent
that such amendment permits the Corporation to provide broader indemnification
rights than said Law permitted the Corporation to provide prior to such
amendment), against all expense, liability and loss (including attorneys' fees,
judgments, fines, excise taxes pursuant to the Employee Retirement Income
Security Act of 1974 or penalties and amounts paid or to be paid in settlement)
reasonably incurred or suffered by such person in connection therewith and such
indemnification shall continue as to a person who has ceased to be a director,
officer, employee or agent and shall inure to the benefit of his or her heirs,
executors and administrators; provided, however, that, except as provided in
Section 2 of this Article, the Corporation shall indemnify any such person
seeking indemnification in connection with a proceeding (or part thereof)
initiated by such person only if such proceeding (or part thereof) was
authorized by the Board of
 
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<PAGE>   173
 
Directors of the Corporation. The right to indemnification conferred in this
Section shall be a contract right and shall include the right to be paid by the
Corporation the expenses incurred in defending any such proceeding in advance of
its final disposition; provided, however, that, if the Delaware General
Corporation Law requires, the payment of such expenses incurred by a director or
officer in his or her capacity as a director or officer (and not in any other
capacity in which service was or is rendered by such person while a director or
officer, including, without limitation, service to an employee benefit plan) in
advance of the final disposition of a proceeding, shall be made only upon
delivery to the Corporation of an undertaking, by or on behalf of such director
or officer, to repay all amounts so advanced if it shall ultimately be
determined that such director or officer is not entitled to be indemnified under
this Section or otherwise. The Corporation may, by action of its Board of
Directors, provide indemnification to employees and agents of the Corporation
with the same scope and effect as the foregoing indemnification of directors and
officers.
 
     SECTION 2.  If a claim under Section 1 of this Article is not paid in full
by the Corporation within thirty days after a written claim has been received by
the Corporation, the claimant may at any time thereafter bring suit against the
Corporation to recover the unpaid amount of the claim and, if successful in
whole or in part, the claimant shall be entitled to be paid also the expense of
prosecuting such claim. It shall be a defense to any such action (other than an
action brought to enforce a claim for expenses incurred in defending any
proceeding in advance of its final disposition where the required undertaking,
if any is required, has been tendered to the Corporation) that the claimant has
not met the standard of conduct which makes it permissible under the Delaware
General Corporation Law for the Corporation to indemnify the claimant for the
amount claimed, but the burden of proving such defense shall be on the
Corporation. Neither the failure of the Corporation (including its Board of
Directors, independent legal counsel, or its stockholders) to have made a
determination prior to the commencement of such action that indemnification of
the claimant is proper in the circumstances because he or she has met the
applicable standard of conduct set forth in the Delaware General Corporation
Law, nor an actual determination by the Corporation (including its Board of
Directors, independent legal counsel, or its stockholders) that the claimant has
not met such applicable standard of conduct, shall be a defense to the action or
create a presumption that the claimant has not met the applicable standard of
conduct.
 
     SECTION 3.  The right to indemnification and the payment of expenses
incurred in defending a proceeding in advance of its final disposition conferred
in this Article shall not be exclusive of any other right which any person may
have or hereafter acquire under any statute, provision of the Certificate of
Incorporation, by-law, agreement, vote of stockholders or disinterested
directors or otherwise. No repeal or modification of this Article shall in any
way diminish or adversely effect the rights of any director, officer, employee
or agent of the Corporation hereunder in respect of any occurrence or matter
arising prior to any such repeal or modification.
 
     SECTION 4.  The Corporation may maintain insurance, at its expense, to
protect itself and any director, officer, employee or agent of the Corporation
or another corporation, partnership, joint venture, trust or other enterprise
against any such expense, liability or loss, whether or not the Corporation
would have the power to indemnify such person against such expense, liability or
loss under the Delaware General Corporation Law.
 
                                   ARTICLE VI
 
                            CONTRACTS, PROXIES, ETC.
 
     SECTION 1.  Except as otherwise required by law, the Certificate of
Incorporation or these By-laws, any contracts or other instruments may be
executed and delivered in the name and on behalf of the Corporation by such
officer or officers (including any assistant officer) of the Corporation as the
Board of Directors may from time to time direct. Such authority may be general
or confined to specific instances as the Board may determine. The Chairman and
Chief Executive Officer, the President or any Vice President may execute bonds,
contracts, deeds, leases and other instruments to be made or executed for or on
behalf of the Corporation. Subject to any restrictions imposed by the Board or
the Chairman and Chief Executive Officer, the President or any Vice President of
the Corporation may delegate contractual power to others under his
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<PAGE>   174
 
jurisdiction, it being understood, however, that any such delegation of power
shall not relieve such officer of responsibility with respect to the exercise of
such delegated power.
 
     SECTION 2.  Unless otherwise provided by resolution adopted by the Board,
the Chairman and Chief Executive Officer, the President or any Vice President
may from time to time appoint an attorney or attorneys or agent or agents of the
Corporation, in the name and on behalf of the Corporation, to cast the votes
which the Corporation may be entitled to cast as the holder of stock or other
securities in any other corporation, any of whose stock or other securities may
be held by the Corporation, at meetings of the holders of the stock or other
securities of such other corporation, or to consent in writing, in the name of
the Corporation as such holder, to any action by such other corporation, and may
instruct the person or persons so appointed as to the manner of casting such
votes or giving such consent, and may execute or cause to be executed in the
name and on behalf of the Corporation and under its corporate seal or otherwise,
all such written proxies or other instruments as he may deem necessary or proper
in the premises.
 
                                  ARTICLE VII
 
                              SHARES, BOOKS, ETC.
 
     SECTION 1.  Every holder of stock in the Corporation shall be entitled to
have a certificate signed by or in the name of the Corporation by the Chairman
and Chief Executive Officer, the President or a Vice President, and by the
Treasurer or an Assistant Treasurer or the Secretary or an Assistant Secretary,
certifying the number of shares owned by such holder in the Corporation. Any of
or all the signatures on the certificate may be facsimile. In case any officer,
transfer agent, or registrar who has signed or whose facsimile signature has
been placed upon a certificate shall have ceased to be such officer, transfer
agent, or registrar before such certificate is issued, it may be issued by the
Corporation with the same effect as if such person were such officer, transfer
agent, or registrar at the date of issue.
 
     SECTION 2.  The books and records of the Corporation may be kept at such
places within or without the State of Delaware, as the Board of Directors may
from time to time determine.
 
     SECTION 3.  Transfers of shares of stock of the Corporation shall be made
on the stock records of the Corporation only upon authorization by the
registered holder thereof, or by his attorney thereunto authorized by power of
attorney duly executed and filed with the Secretary or with a transfer agent,
and or surrender of the certificate or certificates for such shares properly
endorsed or accompanied by a duly executed stock transfer power and the payment
of all taxes thereon. Except as otherwise provided by law, the Corporation shall
be entitled to recognize the exclusive right of a person in whose name any share
or shares stand on the record of stockholders as the owner of such share or
shares for all purposes, including, without limitation, the right to receive
dividends or other distributions, and to vote as such owner, and the Corporation
may hold any such stockholder of record liable for calls and assessments and
shall not be bound to recognize any equitable or legal claim to or interest in
any such share or shares on the part of any other person whether or not it shall
have express or other notice thereof.
 
     SECTION 4.  The Board may make such additional rules and regulations, not
inconsistent with these By-Laws, as it may deem expedient concerning the issue,
transfer and registration of certificates for shares of stock of the
Corporation. It may appoint or authorize any officer or officers to appoint, one
or more transfer agents or one or more registrars and may require all
certificates for shares of stock to bear the signature or signatures of any of
them.
 
     SECTION 5.  Upon notice to the Corporation by the holder of any certificate
representing shares of stock of the Corporation of any loss, theft, destruction
or mutilation of such certificate, the Corporation may issue a new certificate
of stock in the place of any certificate theretofore issued by it which the
holder thereof shall allege to have been lost, stolen, or destroyed or which
shall have been mutilated, and the Board may, in its discretion, require such
holder or his legal representatives to give to the Corporation a bond in such
sum, limited or unlimited, and in such form and with such surety or sureties as
the Board in its absolute discretion shall determine, and to indemnify the
Corporation against any claim which may be made against it on account of the
alleged loss, theft, or destruction of any such certificate, or of the issuance
of a new certificate.
                                      C-10
 
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<PAGE>   175
 
Anything herein to the contrary notwithstanding, the Board, in its absolute
discretion, may refuse to issue any such new certificate, except pursuant to
legal proceedings under the laws of the State of Delaware.
 
                                  ARTICLE VIII
 
                                  FISCAL YEAR
 
     The fiscal year of the Corporation shall be determined by the Board of
Directors.
 
                                   ARTICLE IX
 
                                      SEAL
 
     The Corporate seal shall have inscribed thereon the name of the
Corporation, the year of its organization and the words "Corporate Seal,
Delaware". The seal may be used by causing it, or a facsimile thereof, to be
impressed or affixed or reproduced or otherwise.
 
                                   ARTICLE X
 
                                   AMENDMENTS
 
     These By-Laws may be amended or repealed, or new By-Laws may be adopted, by
two-thirds of the whole Board of Directors at any meeting thereof; provided that
By-Laws adopted by the Board may be amended or repealed by the stockholders.
 
                                      C-11
 
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<PAGE>   176
 
                                                                      APPENDIX D
 
                             SHAREHOLDER AGREEMENT
 
                                 BY AND BETWEEN
 
                              WHITMAN CORPORATION,
                            A DELAWARE CORPORATION,
 
                                      AND
 
                                 PEPSICO, INC.,
                          A NORTH CAROLINA CORPORATION
 
                         DATED AS OF             , 1999
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   177
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                               PAGE
                                                                               ----
<S>            <C>                                                             <C>
                                     ARTICLE I
                                CERTAIN DEFINITIONS
SECTION 1.1.   Certain Definitions.........................................      2
                                    ARTICLE II
                          REPRESENTATIONS AND WARRANTIES
SECTION 2.1.   Representations and Warranties of the Company...............      6
SECTION 2.2.   Representations and Warranties of the Shareholder...........      6
                                    ARTICLE III
                          SHAREHOLDER AND COMPANY CONDUCT
SECTION 3.1.   Acquisition of Voting Securities............................      7
SECTION 3.2.   Required Reduction of Ownership Percentage..................      8
SECTION 3.3.   Top-Up Rights...............................................      8
SECTION 3.4.   Transfer....................................................      9
SECTION 3.5.   Charter and By-Laws.........................................      9
SECTION 3.6.   Rights Agreement............................................      9
SECTION 3.7.   Special Meetings Requested by the Stockholder...............     10
                                    ARTICLE IV
                                 BOARD COMPOSITION
SECTION 4.1.   Board Composition...........................................     10
                                     ARTICLE V
                           EFFECTIVENESS AND TERMINATION
SECTION 5.1.   Effectiveness...............................................     11
SECTION 5.2.   Termination.................................................     11
SECTION 5.3.   Agreements Following Certain Acquisitions...................     11
                                    ARTICLE VI
                                   MISCELLANEOUS
SECTION 6.1.   Injunctive Relief...........................................     12
SECTION 6.2.   Successors and Assigns......................................     12
SECTION 6.3.   Amendments; Waiver..........................................     12
SECTION 6.4.   Notices.....................................................     13
SECTION 6.5.   Applicable Law..............................................     14
SECTION 6.6.   Headings....................................................     14
</TABLE>
 
                                       D-i
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   178
 
<TABLE>
<CAPTION>
                                                                               PAGE
                                                                               ----
<S>            <C>                                                             <C>
SECTION 6.7.   Integration.................................................     14
SECTION 6.8.   Severability................................................     14
SECTION 6.9.   Consent to Jurisdiction.....................................     14
SECTION 6.10.  Counterparts................................................     14
</TABLE>
 
                                      D-ii
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   179
 
     SHAREHOLDER AGREEMENT, dated as of [               ], 1999 (this
"Agreement"), by and between Whitman Corporation, a Delaware corporation
(formerly named Heartland Territories Holdings, Inc.) (the "Company"), and
PepsiCo, Inc., a North Carolina corporation (the "Shareholder").
 
                              W I T N E S S E T H:
 
     WHEREAS, the Shareholder, the Company and the former Whitman Corporation, a
Delaware corporation ("Whitman"), have entered into a Contribution and Merger
Agreement, dated as of January 25, 1999, (the "Merger Agreement"), pursuant to
which, among other things, certain affiliates of the Shareholder are
transferring certain assets and liabilities to the Company in exchange for
shares of Common Stock, par value $0.01 per share, (the "Common Stock"), of the
Company and Whitman is being merged with and into the Company, with the Company
as the surviving corporation, and in connection therewith, the outstanding
shares of common stock of Whitman are being converted into an equal number of
shares of Common Stock of the Company (the "Merger");
 
     WHEREAS, the execution of this Agreement upon the consummation of the
Merger (the "Closing") is a covenant of the Company and of the Shareholder in
the Merger Agreement;
 
     WHEREAS, the Company and the Shareholder desire to establish in this
Agreement certain terms and conditions concerning the acquisition and
disposition of Voting Securities of the Company by the Shareholder, and related
provisions concerning the Shareholder's relationship with and investment in the
Company immediately following the Closing; and
 
     WHEREAS, concurrently with the Closing, the Company and the Shareholder are
entering into a Registration Rights Agreement (the "Registration Rights
Agreement"), in the form attached to the Merger Agreement as Exhibit E.
 
     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth herein and for other good and valuable consideration, receipt and
sufficiency of which is hereby acknowledged, the parties hereto hereby agree as
follows:
 
                                   ARTICLE I
 
                              CERTAIN DEFINITIONS
 
     SECTION 1.1.  Certain Definitions.  In addition to other terms defined
elsewhere in this Agreement, as used in this Agreement, the following terms
shall have the meanings ascribed to them below:
 
     "Affiliate" shall mean, with respect to any person, any other person that
directly or indirectly through one or more intermediaries controls or is
controlled by or is under common control with such person. For the purposes of
this definition, "control," when used with respect to any particular person,
means the power to direct the management and policies of such person, directly
or indirectly, whether through the ownership of voting securities, by contract
or otherwise; and the terms "controlling" and "controlled" have meanings
correlative to the foregoing.
 
     "Agreement" shall have the meaning assigned to such term in the
introduction hereto.
 
     "Beneficial Owner" (and, with correlative meanings, "Beneficially Own" and
"Beneficial Ownership") of any interest means a Person who, together with his or
its Affiliates, is or may be deemed a beneficial owner of such interest for
purposes of Rule 13d-3 or 13d-5 under the Exchange Act, or who, together with
his or its Affiliates, has the right to become such a beneficial owner of such
interest (whether such right is exercisable immediately or only after the
passage of time) pursuant to any agreement, arrangement or understanding, or
upon the exercise, conversion or exchange of any warrant, right or other
instrument, or otherwise; provided that a Person shall not be deemed the
Beneficial Owner of Voting Securities solely as a result of having been granted
a revocable proxy relating to such Voting Securities in connection with any one
special or annual meeting of shareholders of the Company (including any
postponements or adjournments thereof).
 
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     "Board" shall mean the Board of Directors of the Company in office at the
applicable time, as elected in accordance with the By-Laws.
 
     "Buy-Back Offer" shall have the meaning set forth in Section 3.2 of this
Agreement.
 
     "By-Laws" shall mean the by-laws of the Company, in the form specified in
the Merger Agreement and attached thereto as Annex III, as they may be amended
from time to time.
 
     "Charter" shall mean the Certificate of Incorporation of the Company, in
the form specified in the Merger Agreement and attached thereto as Annex II, as
it may be amended from time to time.
 
     "Closing" shall have the meaning assigned in the second recital of this
Agreement.
 
     "Commission" shall mean the United States Securities and Exchange
Commission.
 
     "Common Stock" shall have the meaning assigned in the first recital of this
Agreement.
 
     "Company" shall have the meaning assigned in the introduction of this
Agreement.
 
     "Director" shall mean any member of the Board of Directors of the Company
in office at the applicable time, as elected in accordance with the provisions
of the By-Laws.
 
     "Exchange Act" shall mean the Securities Exchange Act of 1934, as amended.
 
     "Independent Director" shall mean any person who is both (i) independent of
and otherwise unaffiliated with any member of the Shareholder Group, and who is
not a director, officer, employee, consultant or advisor (financial, legal or
other) of any member of the Shareholder Group and has not served in any such
capacity in the previous two (2) years and (ii) not an officer or employee,
consultant or advisor (financial, legal or other) of Whitman or the Company and
has not served in any such capacity in the previous two (2) years.
 
     "Maximum Ownership Percentage" shall mean, calculated at a particular point
in time, a Total Ownership Percentage of 49.0%; provided that in the event of a
Permitted Acquisition which results in the Shareholder Group's Total Ownership
Percentage exceeding 49.0%, the Maximum Ownership Percentage shall become the
Shareholder Group's Total Ownership Percentage giving effect to such Permitted
Acquisition.
 
     "Merger" shall have the meaning set forth in the first recital of this
Agreement.
 
     "Merger Agreement" shall have the meaning set forth in the first recital of
this Agreement.
 
     "Minimum Price" shall mean the highest average of per share closing prices
on the NYSE Composite Tape of the Voting Securities (or, if the Voting
Securities are not quoted on the NYSE Composite Tape, on the principal United
States securities exchange registered under the Exchange Act on which such
Voting Securities are listed, or, if such Voting Securities are not listed on
any such exchange, the closing sale price or bid quotation with respect to such
Voting Securities on the National Association of Securities Dealers, Inc.
Automated Quotations System or any system then in use; provided, however, if no
such quotations are available with respect to such Voting Securities, the price
of such Voting Securities shall be the public market trading value as determined
by an investment banker of nationally recognized reputation selected by the
Independent Directors) over any 20 consecutive trading day period during the 18
month period preceding the date of the first public announcement of a
Shareholder Offer.
 
     "NYSE" shall mean the New York Stock Exchange, Inc.
 
     "Permitted Acquisition" shall mean the acquisition of Voting Securities
pursuant to (1) a transaction or series of transactions that would not result,
individually or in the aggregate, in any member of the Shareholder Group, singly
or as part of a partnership, limited partnership, syndicate or other 13D Group,
directly or indirectly, acquiring, proposing to acquire, or publicly announcing
or otherwise disclosing an intention to propose to acquire, or offering or
agreeing to acquire, by purchase or otherwise, Beneficial Ownership of any
Security so as to cause the Shareholder Group's Total Ownership Percentage to
exceed the Maximum Ownership Percentage, (2) a Shareholder Offer at a price
which is not less than the Minimum Price, (3) a
 
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<PAGE>   181
 
merger or other business combination approved by a majority of the Voting Power
attributable to Voting Securities not Beneficially Owned by the Shareholder
Group, (4) a transaction approved by a majority of the Independent Directors.
For purposes of this definition, the value of any securities offered in exchange
for Voting Securities pursuant to a Shareholder Offer shall be the average of
closing prices on the NYSE Composite Tape of such securities (or, if such
securities are not quoted on the NYSE Composite Tape, on the principal United
States securities exchange registered under the Exchange Act on which such
securities are listed, or, if such securities are not listed on any such
exchange, the closing sale price or bid quotation with respect to such security
on the National Association of Securities Dealers, Inc. Automated Quotations
System or any system then in use; provided, however, if no such quotations are
available with respect to such securities, the price of such securities shall be
the public market trading value as determined by an investment banker of
nationally recognized reputation selected by the Independent Directors) over the
five consecutive trading day period preceding the date of the first public
announcement of such Shareholder Offer.
 
     "Permitted Significant Transferee" shall have the meaning set forth in
Section 3.4 of this Agreement.
 
     "Person" shall mean any individual, partnership, joint venture,
corporation, trust, unincorporated organization, government or department or
agency of a government.
 
     "Registration Rights Agreement" shall have the meaning assigned in the
third recital of this Agreement.
 
     "Repurchase" shall have the meaning set forth in Section 3.2 of this
Agreement.
 
     "Rights Agreement" shall mean the Shareholder Rights Agreement, dated as of
the date of the Closing, attached to the Merger Agreement as Annex V.
 
     "Securities Act" shall mean the Securities Act of 1933, as amended.
 
     "Shareholder" shall have the meaning assigned in the introduction to this
Agreement.
 
     "Shareholder Affiliate" shall mean any Affiliate of the Shareholder (other
than the Company or its subsidiaries).
 
     "Shareholder Group" shall mean the Shareholder, any Shareholder Affiliate,
any Permitted Significant Transferee and any Person with whom the Shareholder,
any Shareholder Affiliate or any Permitted Significant Transferee is part of a
13D Group.
 
     "Shareholder Offer" shall mean (i) a tender offer or exchange offer by any
member of the Shareholder Group for all Voting Securities not Beneficially Owned
by the Shareholder Group or (ii) a merger or other business combination pursuant
to which all Voting Securities not Beneficially Owned by the Shareholder Group
are proposed to be exchanged or converted.
 
     "Significant Transferee" shall mean a transferee which would have a Total
Ownership Percentage of greater than 20% after giving effect to any proposed
Transfer.
 
     "13D Group" shall mean any group of Persons acquiring, holding, voting or
disposing of any Voting Security which would be required under Section 13(d) of
the Exchange Act and the rules and regulations thereunder to file a statement on
Schedule 13D with the Commission as a "person" within the meaning of Section
13(d)(3) of the Exchange Act; provided that a Person shall not be deemed to be
part of a 13D Group with another Person solely as a result of having been
granted a revocable proxy relating to such Person's Voting Securities in
connection with any one special or annual meeting of shareholders of the Company
(including any postponements or adjournments thereof).
 
     "Total Ownership Percentage" shall mean, calculated at a particular point
in time, the Voting Power represented by the Voting Securities Beneficially
Owned by the Person whose Total Ownership Percentage is being determined.
 
     "Total Voting Power" shall mean, calculated at a particular point in time,
the aggregate Votes represented by all then outstanding Voting Securities.
 
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<PAGE>   182
 
     "Trading Day", with respect to a Voting Security, shall mean a day on which
the principal national securities exchange on which such Voting Security is
listed or admitted to trading is open for the transaction of business or, if
such security is not listed or admitted to trading on any national securities
exchange, any day other than a Saturday, Sunday or a day on which banking
institutions in the City of New York are authorized or obligated to close.
 
     "Transfer" shall mean any sale, transfer, pledge, encumbrance or other
disposition to any Person, and to "Transfer" shall mean to sell, transfer,
pledge, encumber or otherwise dispose of to any Person.
 
     "Votes" shall mean votes entitled to be cast generally in the election of
Directors, assuming the conversion of any securities then convertible into
Common Stock or shares of any other class of capital stock of the Company then
entitled to vote generally in the election of Directors.
 
     "Voting Power" shall mean, calculated at a particular point in time, the
ratio, expressed as a percentage, of (a) the Votes represented by the Voting
Securities with respect to which the Voting Power is being determined to (b)
Total Voting Power.
 
     "Voting Securities" shall mean the Common Stock and shares of any other
class of capital stock of the Company then entitled to vote generally in the
election of Directors and any securities then convertible into Common Stock or
shares of any other class of capital stock of the Company then entitled to vote
generally in the election of Directors.
 
                                   ARTICLE II
 
                         REPRESENTATIONS AND WARRANTIES
 
     SECTION 2.1.  Representations and Warranties of the Company.  The Company
represents and warrants to the Shareholder as of the date hereof as follows:
 
        (a) The Company has been duly incorporated and is validly existing as a
     corporation in good standing under the laws of the State of Delaware and
     has all necessary corporate power and authority to enter into this
     Agreement and to carry out its obligations hereunder.
 
        (b) This Agreement has been duly and validly authorized by the Company
     and all necessary and appropriate action has been taken by the Company to
     execute and deliver this Agreement and to perform its obligations
     hereunder.
 
        (c) This Agreement has been duly executed and delivered by the Company
     and assuming due authorization and valid execution and delivery the
     Shareholder, this Agreement is a valid and binding obligation of the
     Company, enforceable against it in accordance with its terms.
 
     SECTION 2.2.  Representations and Warranties of the Shareholder.  The
Shareholder represents and warrants to the Company as of the date hereof as
follows:
 
        (a) The Shareholder has been duly incorporated and is validly existing
     as a corporation in good standing under the laws of the State of North
     Carolina and has all necessary corporate power and authority to enter into
     this Agreement and to carry out its obligations hereunder.
 
        (b) This Agreement has been duly and validly authorized by the
     Shareholder and all necessary and appropriate action has been taken by the
     Shareholder to execute and deliver this Agreement and to perform its
     obligations hereunder.
 
        (c) This Agreement has been duly executed and delivered by the
     Shareholder and assuming due authorization and valid execution and delivery
     the Company, this Agreement is a valid and binding obligation of the
     Shareholder, enforceable against it in accordance with its terms.
 
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                                  ARTICLE III
 
                        SHAREHOLDER AND COMPANY CONDUCT
 
     SECTION 3.1.  Acquisition of Voting Securities.  Subject to the provisions
of this Agreement, during the term of this Agreement, the Shareholder agrees
with the Company that, without the prior approval of a majority of the
Independent Directors, the Shareholder will not, and will cause each member of
the Shareholder Group not to, take any of the following actions:
 
        (a) singly or as part of a partnership, limited partnership, syndicate
     or other 13D Group, directly or indirectly, acquire, propose to acquire, or
     publicly announce or otherwise disclose an intention to propose to acquire,
     or offer or agree to acquire, by purchase or otherwise, Beneficial
     Ownership of any Voting Security so as to cause the Shareholder Group's
     Total Ownership Percentage to exceed the Maximum Ownership Percentage,
     other than pursuant to a Permitted Acquisition;
 
        (b) form, join or in any way participate in a 13D Group with respect to
     any Voting Securities of the Company or any securities of its subsidiaries
     if such 13D Group's Total Ownership Percentage would exceed the Maximum
     Ownership Percentage;
 
        (c) initiate (including by means of proposing or publicly announcing or
     otherwise disclosing an intention to propose, solicit, offer, seek to
     effect or negotiate) a merger, acquisition or other business combination
     transaction relating to the Company (other than a merger, acquisition or
     business combination of a third party (not a member of the Shareholder
     Group) with the Company) which would not be, if consummated, a Permitted
     Acquisition.
 
     The Shareholder Group shall not be prohibited by the terms of this
Agreement from taking any action or exercising any right which is not
inconsistent with the terms of this Agreement, including soliciting or obtaining
the revocable proxy of any other shareholder of the Company with respect to the
election of directors or any other matter, seeking the election of new
directors, calling special meetings of shareholders of the Company, making
shareholder proposals, engaging in discussions with the Board or the management
of the Company or otherwise voting its Voting Securities in any manner in which
any member of the Shareholder Group shall determine in its sole discretion. In
addition, this section shall not be deemed to restrict Directors affiliated with
the Shareholder from participating as Board members in the direction of the
Company.
 
     SECTION 3.2.  Required Reduction of Ownership Percentage.  (a) If at any
time the Shareholder becomes aware that the Shareholder Group's Total Ownership
Percentage exceeds the Maximum Ownership Percentage, other than as permitted
pursuant to the terms of this Agreement, then the Shareholder shall, or shall
cause the Shareholder Group to, consistent with the provisions of Section 3.4 of
this Agreement, promptly (in any event, prior to the earliest to occur of (i)
the record date for the next annual or special meeting of shareholders of the
Company, (ii) the record date for the taking of any action of shareholders of
the Company by written consent or (iii) the purchase of any additional Voting
Securities by any member of the Shareholder Group) take all action necessary to
reduce the amount of Voting Securities Beneficially Owned by the Shareholder
Group such that the Shareholder Group's Total Ownership Percentage is not
greater than the Maximum Ownership Percentage.
 
     (b) During the term of this Agreement, if the Company purchases shares of
Common Stock from the public, whether by tender offer, open market purchase or
otherwise (a "Repurchase"), the Company shall contemporaneously with the
Repurchase offer to purchase from the Shareholder Group, on the same terms and
conditions, including price, as in the Repurchase, a percentage of those shares
of Common Stock Beneficially Owned by the Shareholder Group equal to the
percentage of shares of Common Stock to be Repurchased from the Beneficial
Owners of shares of Common Stock other than the Shareholder Group (the "Buy-Back
Offer"). The Company shall provide notice to the Shareholder of its intention to
engage in a Repurchase and of the mechanism by which the Repurchase shall occur
not less than thirty (30) days in advance of the date on which the Repurchase is
to be consummated, and the Shareholder shall provide notice to the Company
within ten (10) days of receipt of such notice of whether the Stockholder Group
intends to accept the Buy-Back Offer.
 
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     SECTION 3.3.  Top-Up Rights.  During the term of this Agreement, if the
Shareholder Group's Total Ownership Percentage is below the Maximum Ownership
Percentage, the Shareholder Group may at its option purchase Voting Securities
from time to time in the open market or otherwise in an amount not in excess of
the amount that would cause the Shareholder Group's Total Ownership Percentage
to exceed the Maximum Ownership Percentage.
 
     SECTION 3.4.  Transfer.  Except for any requirements of the Securities Act
applicable to such Transfer, each of the members of the Shareholder Group may
Transfer any of the Voting Securities Beneficially Owned by such member of the
Shareholder Group to any transferee which is not a Significant Transferee
without restriction, and may effect such a Transfer to a Significant Transferee
with the prior written consent of a majority of the Independent Directors;
provided, however, that each of such members of the Shareholder Group may
Transfer any of such Voting Securities to any Significant Transferee without
restriction (other than as contemplated in the last sentence of this Section
3.4) or obtaining such consent if, at the time of such Transfer, the Shareholder
Group Beneficially Owns at least 20% of the outstanding voting securities of
such Significant Transferee and no other Person Beneficially Owns a greater
percentage of the outstanding voting securities of such Significant Transferee
than the percentage owned by the Shareholder Group (a "Permitted Significant
Transferee"). The Shareholder Group shall obtain the prior written consent of a
majority of the Independent Directors to any Transfer by the Shareholder Group
of any voting securities of a Permitted Significant Transferee if, at the time
of such Transfer, such Permitted Significant Transferee has a Total Ownership
Percentage of greater than 20% and such Transfer would result in (x) the
Shareholder Group Beneficially Owning less than 20% of the outstanding voting
securities of such Permitted Significant Transferee or (y) any other Person
Beneficially Owning a greater percentage of the outstanding voting securities of
such Permitted Significant Transferee than the percentage Beneficially Owned by
the Shareholder Group after giving effect to such Transfer. Notwithstanding the
foregoing provisions of this Section 3.4, none of the restrictions of this
Section 3.4 shall apply to (i) a Transfer by any member of the Shareholder Group
of any of the Voting Securities in a public offering pursuant to which
reasonable efforts are made to achieve a wide distribution of such Voting
Securities or (ii) a Transfer of Voting Securities among members of the
Shareholder Group, provided that any such transferee shall agree with the
Company in writing prior to each such Transfer to be bound by the terms of this
Agreement with respect to its Beneficial Ownership of Voting Securities.
 
     SECTION 3.5.  Charter and By-Laws.  During the term of this Agreement the
Company shall not, and the Shareholder Group shall not and shall not facilitate
any effort to, amend, alter or repeal, or propose the amendment, alteration or
repeal of, any provision of the Charter or the By-Laws in any manner which is
inconsistent with the terms of this Agreement. If at any time during the term of
this Agreement the provisions of this Agreement shall conflict with the
provisions of the Charter or the By-Laws, the parties shall use all reasonable
efforts, consistent with their fiduciary responsibilities, to cause the
provisions of the Charter and the By-Laws to be brought into conformity with the
provisions of this Agreement.
 
     SECTION 3.6.  Rights Agreement.  During the term of this Agreement, the
Company hereby agrees not to (i) amend any provision of the Rights Agreement in
any manner which is inconsistent with the terms of this Agreement or the Merger
Agreement and which adversely affects the rights of the Shareholder Group under
the terms of this Agreement or (ii) adopt any new rights agreement which is
inconsistent with the terms of this Agreement or the Merger Agreement and which
adversely affects the rights of the Shareholder Group under the terms of this
Agreement.
 
     SECTION 3.7.  Special Meetings Requested by the Stockholder;
Nominations.  In the event that during the term of this Agreement the
Shareholder Group requests a special meeting of the stockholders of the Company
in accordance with the By-Laws or the Shareholder Group nominates an alternative
slate of directors to the slate proposed by the Board at any annual meeting of
stockholders of the Company in accordance with the By-Laws, the Company hereby
agrees that the Company shall not, without the Shareholder's consent, from the
date of receipt of such request for a special meeting or the date of receipt of
such nomination, as the case may be, until the adjournment of the requested
special meeting or the annual meeting, as the case may be, (i) take any action
effecting a material change in its capital structure, (ii) declare or pay a
dividend (other than any regular quarterly dividend), (iii) materially increase
the
 
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<PAGE>   185
 
compensation of any executive officer or (iv) take any material action not in
the ordinary course of business; provided that this provision shall not restrict
the ability of the Company to comply with commitments entered into prior to the
date of such request.
 
                                   ARTICLE IV
 
                               BOARD COMPOSITION
 
     SECTION 4.1.  Board Composition.  (a) As of the Effective Time (as defined
in the Merger Agreement) of the Merger, the Board shall consist of the current
directors of Whitman (not to exceed nine (9) in number) and Robert F. Sharpe,
Jr. and Karl M. von der Heyden.
 
     (b) Upon the first retirement, resignation or other removal from the Board
of one of the nine (9) directors of Whitman as of the date of the Merger
Agreement, whether prior to, upon or following the Effective Time (as defined in
the Merger Agreement), the Company and the Shareholder hereby agree that they
shall take appropriate action to cause the Board to consist of 10 Directors.
 
                                   ARTICLE V
 
                         EFFECTIVENESS AND TERMINATION
 
     SECTION 5.1.  Effectiveness.  This Agreement shall take effect immediately
upon the Closing and shall remain in effect until it is terminated pursuant to
Section 5.2 hereof.
 
     SECTION 5.2.  Termination.  This Agreement shall terminate upon the
earliest to occur of the following:
 
        (a) The Shareholder Group's Total Ownership Percentage falling below 15%
     at any time.
 
        (b) Subject to the provisions of Section 5.3, the consummation of a
     Permitted Acquisition pursuant to which the Shareholder Group becomes the
     Beneficial Owner of not less than 75% of the Voting Power attributable to
     all Voting Securities of the Company.
 
        (c) Two (2) years from the first date on which the following two
     conditions are met: (i) the Shareholder Group has become the Beneficial
     Owner of more than 55% (but less than 75%) of the Voting Power attributable
     to all Voting Securities of the Company and (ii) the Shareholder Group has
     consummated a Shareholder Offer at a price which is not less than the
     Minimum Price pursuant to which at least 10% of the Voting Power
     attributable to Voting Securities not Beneficially Owned by the Shareholder
     Group prior to such Shareholder Offer were acquired by the Shareholder
     Group.
 
        (d) Mutual written agreement of the Company and the Shareholder at any
     time to terminate this Agreement, which termination shall occur at a time
     to be fixed in such mutual agreement.
 
     SECTION 5.3.  Agreements Following Certain Acquisitions.  Following the
consummation of a Permitted Acquisition pursuant to which the Shareholder Group
becomes the Beneficial Owner of not less than 75% of the Common Stock, the
Company agrees that for a period of 90 days after such Permitted Acquisition it
shall not, without the Shareholder's consent, take any action or enter into any
agreement which (i) restricts the acquisition by the Shareholder Group of any
Voting Securities, notwithstanding that such acquisition is not a Permitted
Acquisition, (ii) restricts in any manner the transfer of any such Voting
Securities by the Shareholder Group, (iii) restricts any right of the
Shareholder Group under Section 3.1(c), (iv) otherwise restricts in any manner
the ability of any member of the Shareholder Group to take any action with
respect to Voting Securities, including, in the case of clauses (i) through
(iv), amending the Rights Agreement to provide for any such restriction, (v)
effects a material change in the capital structure, (vi) declares or pays a
dividend (other than any regular quarterly dividend), (vii) materially increases
the compensation of any executive officer or (viii) is a material action not in
the ordinary course of business; provided that this provision shall not restrict
the ability of the Company to comply with commitments entered into prior to the
date of such Permitted Acquisition.
 
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                                   ARTICLE VI
 
                                 MISCELLANEOUS
 
     SECTION 6.1.  Injunctive Relief.  Each party hereto acknowledges that it
would be impossible to determine the amount of damages that would result from
any breach of any of the provisions of this Agreement and that the remedy at law
for any breach, or threatened breach, of any of such provisions would likely be
inadequate and, accordingly, agrees that each other party shall, in addition to
any other rights or remedies which it may have, be entitled to seek such
equitable and injunctive relief as may be available from any court of competent
jurisdiction to compel specific performance of, or restrain any party from
violating, any of such provisions. In connection with any action or proceeding
for injunctive relief, each party hereto hereby waives the claim or defense that
a remedy at law alone is adequate and agrees, to the maximum extent permitted by
law, to have each provision of this Agreement specifically enforced against him
or it, without the necessity of posting bond or other security against him or
it, and consents to the entry of injunctive relief against him or it enjoining
or restraining any breach or threatened breach of such provisions of this
Agreement.
 
     SECTION 6.2.  Successors and Assigns.  This Agreement shall be binding
upon, shall inure to the benefit of and shall be enforceable by the Company and
by the Shareholder and their respective successors and permitted assigns, and no
such term or provision is for the benefit of, or intended to create any
obligations to, any other Person.
 
     SECTION 6.3.  Amendments; Waiver.  (a) This Agreement may be amended only
by an agreement in writing executed by the parties hereto. Any approval of an
amendment of this Agreement upon the part of the Company shall require the
approval of a majority of the Independent Directors at a duly convened meeting
thereof.
 
     (b) Either party may waive in whole or in part any benefit or right
provided to it under this Agreement, such waiver being effective only if
contained in a writing executed by the waiving party. No failure by any party to
insist upon the strict performance of any covenant, duty, agreement or condition
of this Agreement or to exercise any right or remedy consequent upon breach
thereof shall constitute a waiver of any such breach or of any other covenant,
duty, agreement or condition, nor shall any delay or omission of either party to
exercise any right hereunder in any manner impair the exercise of any such right
accruing to it thereafter. Any waiver of any benefit or right provided to the
Company under this Agreement shall require the approval of a majority of the
Board and a majority of the Independent Directors at a duly convened meeting
thereof.
 
     SECTION 6.4.  Notices.  Except as otherwise provided in this Agreement, all
notices, requests, claims, demands, waivers and other communications hereunder
shall be in writing and shall be deemed to have been duly given when delivered
by hand, when delivered personally or by courier, three days after being
deposited in the mail (registered or certified mail, postage prepaid, return
receipt requested), or when received by facsimile transmission if promptly
confirmed by one of the foregoing means, as follows:
 
          If to the Shareholder:
 
        PepsiCo, Inc.
        700 Anderson Hill Road
        Purchase, NY 10577
        Attention: General Counsel
        Fax: (914) 253-3667
 
        with a copy to:
 
        Cravath, Swaine & Moore
        Worldwide Plaza
        825 Eighth Avenue
        New York, NY 10019
        Attention: Robert A. Kindler
        Fax: (212) 765-1047
 
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          If to the Company:
 
        Whitman Corporation
        3501 Algonquin Road
        Rolling Meadows, Illinois 60008
        Attention: General Counsel
        Fax: (847) 818-5047
 
        with a copy to:
 
        Wachtell, Lipton, Rosen & Katz
        51 West 52nd Street
        New York, NY 10019
        Attention: Seth A. Kaplan
        Fax: (212) 403-2223
 
or to such other address or facsimile number as either party may, from time to
time, designate in a written notice given in a like manner.
 
     SECTION 6.5.  Applicable Law.  This Agreement shall be governed by and
construed in accordance with the internal laws of the State of Delaware without
giving effect to principles of conflicts of law.
 
     SECTION 6.6.  Headings.  The descriptive headings of the several sections
in this Agreement are for convenience only and do not constitute a part of this
Agreement and shall not be deemed to limit or affect in any way the meaning or
interpretation of this Agreement.
 
     SECTION 6.7.  Integration.  This Agreement and the other writings referred
to herein or delivered pursuant hereto which form a part hereof contain the
entire understanding of the parties with respect to its subject matter. This
Agreement supersedes all prior agreements and understandings between the parties
with respect to its subject matter. There are no restrictions, agreements,
promises, representations, warranties, covenants or undertakings with respect to
its subject matter other than those expressly set forth or referred to herein.
 
     SECTION 6.8.  Severability.  If any term or provision of this Agreement or
any application thereof shall be declared or held invalid, illegal or
unenforceable, in whole or in part, whether generally or in any particular
jurisdiction, such provision shall be deemed amended to the extent, but only to
the extent, necessary to cure such invalidity, illegality or unenforceability,
and the validity, legality and enforceability of the remaining provisions, both
generally and in every other jurisdiction, shall not in any way be affected or
impaired thereby.
 
     SECTION 6.9.  Consent to Jurisdiction.  In connection with any suit, claim,
action or proceeding arising out of this Agreement, the Shareholder and the
Company each hereby consent to the in personam jurisdiction of the United States
federal courts and state courts located in the State of Delaware; the
Shareholder and the Company each agree that service in the manner set forth in
Section 6.4 hereof shall be valid and sufficient for all purposes; and the
Shareholder and the Company each agree to, and irrevocably waive any objection
based on forum non conveniens or venue not to, appear in any United States
federal court or state court located in the State of Delaware.
 
     SECTION 6.10.  Counterparts.  This Agreement may be executed by the parties
hereto in two or more counterparts, each of which shall be deemed an original,
but all of which together shall constitute one and the same instrument.
 
                                       D-9
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   188
 
     IN WITNESS WHEREOF, the Company and the Shareholder have caused this
Agreement to be duly executed by their respective authorized officers as of the
date set forth at the head of this Agreement.
 
                                          WHITMAN CORPORATION
 


                                          By:
                                          --------------------------------------
                                            Name:
                                            Title:
 


                                          PEPSICO, INC. (of behalf of itself
                                          and all of its affiliates who are
                                          being issued shares of Whitman
                                          Corporation in connection with the
                                          Merger)
 


                                          By:
                                          --------------------------------------
                                            Name:
                                            Title:
 
                                      D-10
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   189
 
                    [CREDIT SUISSE FIRST BOSTON LETTERHEAD]
 
                                                                      APPENDIX E
 
January 25, 1999
 
Board of Directors
Whitman Corporation
3501 Algonquin Road
Rolling Meadows, IL 60008-3149
 
Members of the Board:
 
     You have asked us to advise you with respect to the fairness from a
financial point of view to the stockholders of Whitman Corporation, a Delaware
corporation (the "Company"), of the consideration to be received by such
stockholders pursuant to the terms of the Contribution and Merger Agreement (the
"Merger Agreement") among the Company, PepsiCo, Inc., a North Carolina
corporation ("PepsiCo"), and Heartland Territories Holdings, Inc., a Delaware
corporation and a wholly owned subsidiary of PepsiCo ("Merger Sub"). The Merger
Agreement provides, among other things, that:
 
        (1) the Company will merge with and into Merger Sub (the "Merger"), and
     each outstanding share of common stock, without par value, of the Company
     (the "Company Common Stock"), will be converted into one share of common
     stock, without par value, of Merger Sub (the "Merger Sub Common Stock")
     (the "Merger Consideration");
 
        (2) prior to the consummation of the Merger (the "Closing"), PepsiCo
     will cause (a) Pepsi-Cola Operating Company of St. Louis, Inc., Pepsi-Cola
     Bottling Company of Ohio, Inc., and Pepsi-Cola Operating Company of
     Chesapeake and Indianapolis, Inc. (collectively, the "Heartland
     Subsidiaries") to transfer certain assets identified in the Merger
     Agreement (the "Contribution") and (b) Pepsi-Cola Metropolitan Bottling
     Company, Inc. to transfer the 20% equity interest in Pepsi-Cola General
     Bottlers, Inc. ("PGB") not currently owned by the Company, to Merger Sub in
     exchange for approximately 54 million shares of Merger Sub Common Stock and
     the assumption by Merger Sub of all of the liabilities arising out of or
     relating to the business of the Heartland Subsidiaries other than the
     Excluded Liabilities (as defined in the Merger Agreement);
 
        (3) at or prior to the Closing, the Company will cause its relevant
     subsidiaries to sell (a) all of the outstanding shares of capital stock of
     Pepsi-Cola General Bottlers of Princeton, Inc. and Pepsi-Cola General
     Bottlers of Virginia, Inc. and (b) all of the outstanding limited liability
     interests of Neva Holdings LLC (collectively, the "Company Subsidiaries"),
     together, in each case, with certain related assets identified in the
     Merger Agreement, to PepsiCo (or its designee) in exchange for an aggregate
     purchase price of $137,800,000 in cash (reduced by the aggregate amount of
     debt and capitalized lease obligations of the Company Subsidiaries) and the
     assumption by PepsiCo of certain liabilities identified in the Merger
     Agreement (collectively, the "Company Transfers"); and
 
        (4) immediately following the Closing, PepsiCo (a) will sell (i) all of
     the outstanding partnership interests in Pepsi-Cola CR SPOL s.r.o., (ii)
     all of the outstanding shares of capital stock of Pepsi-Cola SR and
     FOVAUROSI ASVANYVIZ ES UDIT OIT ARI RESZVENYI ARSASAG owned by PepsiCo and
     (iii) all of the outstanding limited liability interests of Zrodlo Pniewy
     Sp. zo.o and PepsiCo Trading Sp. zo.o owned by PepsiCo (collectively, the
     "PGB Acquired Businesses" and, together with the Heartland Subsidiaries,
     the "PepsiCo Subsidiaries") to PGB and (b) will cause its relevant
     subsidiaries identified in the Merger Agreement to transfer certain assets
     identified in the Merger Agreement to PGB (or its designee) and Globe
     Transport, Inc. in exchange for an aggregate purchase price of $176 million
     in cash (reduced by the aggregate amount of any debt and capitalized lease
     obligations of the PGB Acquired Businesses) and the assumption by PGB of
     certain liabilities identified in the Merger
 
                                       E-1
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   190
 
[CREDIT SUISSE FIRST BOSTON LETTERHEAD]

     Agreement (collectively, the "PepsiCo Transfers" and, together with the
     Merger, the Contribution and the Company Transfers, the "Transaction").
 
     The Merger Agreement also provides that, during the 12-month period
following the Closing, Merger Sub will repurchase, subject to certain
conditions, the lesser of (1) 16 million shares of Merger Sub Common Stock or
(2) shares of Merger Sub Common Stock having an aggregate value of $400 million.
 
     At the Closing, (1) the Company, PepsiCo and Merger Sub will enter into a
Shareholder Agreement, substantially in the form of Annex IV to the Merger
Agreement, (2) PepsiCo and Merger Sub will enter into a Master Bottling
Agreement, a Master Fountain Syrup Agreement and an International Master
Bottling Agreement, each in substantially the form of Exhibits A, B and C,
respectively, to the Merger Agreement, and New Allied Brand Agreements in
accordance with Schedule I of the Merger Agreement, (3) PepsiCo, the Company,
Merger Sub and one or more other bottlers licensed by PepsiCo will enter into a
Services Agreement, and (4) PepsiCo and Merger Sub will enter into a
Registration Rights Agreement, an Employee Benefits Agreement and a Whitman
Transfers Employee Benefits Agreement, each in substantially the form of
Exhibits D, E-1 and E-2, respectively, to the Merger Agreement.
 
     We have reviewed certain publicly available business and financial
information relating to the Company, the Company Subsidiaries, PGB and the
PepsiCo Subsidiaries, as well as the Shareholder Agreement, a draft dated
January 25, 1999 of the Employee Benefits Agreement, a draft dated January 22,
1999 of the Merger Agreement, drafts dated January 19, 1999 of the Master
Bottling Agreement, the International Master Bottling Agreement and the
Registration Rights Agreement and a draft dated January 12, 1999 of the Master
Fountain Syrup Agreement. We have also reviewed certain information, including
financial forecasts, relating to the business, earnings, cash flow, assets,
liabilities and prospects of the Company, the Company Subsidiaries, PGB and the
PepsiCo Subsidiaries, as well as the amount and timing of the cost savings and
related expenses and synergies that could potentially result from the
Transaction (the "Synergies") furnished to us, in each case, by management of
the Company and PepsiCo and have met with management of the Company, PGB,
PepsiCo and certain PepsiCo Subsidiaries to discuss the business and prospects
of the Company, the Company Subsidiaries, PGB and the PepsiCo Subsidiaries and,
as appropriate, the Synergies.
 
     We have also considered certain financial and stock market data of the
Company and PepsiCo, and we have compared that data with similar data for other
publicly held companies in businesses similar to those of the Company, the
Company Subsidiaries, PGB and the PepsiCo Subsidiaries and we have considered
the financial terms of certain other business combinations and other
transactions which have recently been effected. In addition, we have considered
such other information, financial studies, analyses and investigations and
financial, economic and market criteria which we deemed relevant.
 
     In connection with our review, we have not assumed any responsibility for
independent verification of any of the foregoing information and have relied on
its being complete and accurate in all material respects. With respect to the
financial forecasts, we have assumed that they have been reasonably prepared on
bases reflecting the best currently available estimates and judgments of
management of the Company and PepsiCo as to the future financial performance of
the Company, the Company Subsidiaries, PGB and the PepsiCo Subsidiaries. We have
not made an independent evaluation or appraisal of the assets or liabilities
(contingent or otherwise) of the Company, any of the Company Subsidiaries, PGB
or any of the PepsiCo Subsidiaries nor have we been furnished with any such
evaluations or appraisals. In addition, we were not requested to, and did not,
solicit third party indications of interest in a possible acquisition of all or
part of the Company. We are not expressing any opinion as to what the value of
the Merger Sub Common Stock actually will be or the prices at which the Merger
Sub Common Stock will trade subsequent to the Transaction. In addition, we have
not been requested to consider, and our opinion does not in any manner address,
the Company's underlying business decision to effect the Transaction. Our
opinion is necessarily based upon financial, economic, market and other
conditions as they exist and can be evaluated on the date hereof.
 
                                       E-2
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   191
 
[CREDIT SUISSE FIRST BOSTON LETTERHEAD]

     We have acted as financial advisor to the Company in connection with the
Transaction and will receive a fee for our services, a significant portion of
which is contingent upon the consummation of the Transaction. In the past, we
have performed certain investment banking, commercial banking and financial
advisory services for the Company and PepsiCo and have received customary fees
for such services. Further, we anticipate providing certain investment and
commercial banking services to the Company and PepsiCo and/or its affiliates,
including The Pepsi Bottling Group, Inc., in the future and would expect to
receive customary fees for such services.
 
     In the ordinary course of our business, we and our affiliates may actively
trade the debt and equity securities of both the Company and PepsiCo for their
own accounts and for the accounts of customers and, accordingly, may at any time
hold a long or short position in such securities.
 
     It is understood that this letter is for the information of the Board of
Directors of the Company in connection with its consideration of the
Transaction, does not constitute a recommendation to any stockholder as to how
such stockholder should vote on the Transaction and is not to be quoted or
referred to, in whole or in part, in any registration statement, prospectus or
proxy statement, or in any other document used in connection with the offering
or sale of securities, nor shall this letter be used for any other purposes,
without our prior written consent.
 
     Based upon and subject to the foregoing, it is our opinion that, as of the
date hereof and after giving effect to the other components of the Transaction,
the Merger Consideration is fair from a financial point of view to the
stockholders of the Company.
 
                                        Very truly yours,
 

                                        CREDIT SUISSE FIRST BOSTON CORPORATION
 
                                       E-3
 
              PRELIMINARY PROXY STATEMENT -- SUBJECT TO COMPLETION
<PAGE>   192
                                   P R O X Y


                               WHITMAN CORPORATION

   PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY FOR THE
                 SPECIAL MEETING OF SHAREHOLDERS - ______, 1999

The undersigned hereby constitutes and appoints Bruce S. Chelberg, Frank T.
Westover and William B. Moore, and each of them, his true and lawful agents and
proxies with full power of substitution in each, to represent the undersigned at
the Special Meeting of Shareholders of Whitman Corporation to be held at
_________________ on ________________,1999, and at any adjournments thereof, on
all matters coming before said meeting and especially to vote on the matter set
forth on the reverse side.

This Proxy also serves as a voting instruction card to the Trustee for shares,
if any, held in the trust for the Company's Retirement Savings Plan.

SHAREHOLDERS ARE REQUESTED TO MARK, DATE AND SIGN THIS PROXY ON THE REVERSE
SIDE, AND TO RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE. NO POSTAGE IS
REQUIRED.



                                                                     SEE REVERSE
                                                                         SIDE
<PAGE>   193
                                                                        

[X]        PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE                    7802

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN.
IF NO DIRECTION TO THE CONTRARY IS MADE, THIS PROXY WILL BE VOTED FOR PROPOSAL
1.


                                                  FOR        AGAINST     ABSTAIN

Proposal 1: To adopt the Amended and
            Restated Contribution and
            Merger Agreement, dated as of         [ ]          [ ]         [ ]
            March 18, 1999, among Whitman
            Corporation, PepsiCo, Inc. and
            Heartland Territories Holdings,
            Inc.

NOTE:    Please sign exactly as name appears in the imprint of this card, Joint
         owners should each sign. When signing as attorney, executor,
         administrator, trustee or guardian, please give full title as such.


SIGNATURE(S) _________________________________________________ DATE _____, 1999


SIGNATURE(S) _________________________________________________ DATE _____, 1999


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