AMERICAN EXPRESS CO
DEFA14A, 1996-03-29
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                           (Amendment No.  )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]
Check the appropriate box:
[ ]    Preliminary Proxy Statement
[ ]    Confidential, for Use of the Commission Only (as permitted by Rule
       14a-6(e)(2))
[ ]    Definitive Proxy Statement
[X]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant to Section 240.14a-11(c) or 
       Section 240.14a-12

                            American Express Company              
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
        (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ]    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
       or Item 22(a)(2) of Schedule 14A.

[ ]    $500 per each party to the controversy pursuant to Exchange Act Rule
       14a-6(i)(3).

[ ]    Fee computed on table below per Exchange Act Rule 14a-6(i)(4) and 0-11.

       1)   Title of each class of securities to which transaction applies:

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       2)   Aggregate number of securities to which transaction applies:
                                                                            
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       3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (Set forth the amount on which 
            the filing fee is calculated and state how it was determined):

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       4)   Proposed maximum aggregate value of transaction:

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[X]    Fee paid previously with preliminary materials.

[ ]    Check box if any part of the fee is offset as provided by Exchange Act 
       Rule 0-11(a)(2) and identify the filing for which the offsetting fee 
       was paid previously.  Identify the previous filing by registration
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       2)   Form, Schedule or Registration Statement No.:

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       3)   Filing Party:

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       4)   Date Filed:
            March 29, 1996
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                             AMERICAN EXPRESS COMPANY
                              American Express Tower
                              World Financial Center
                              New York, NY 10285-5170



                                        April __, 1996*

STEPHEN P. NORMAN
SECRETARY



[Name of Institution]




Dear _____:

     Management of American Express Company offers the following in
support of its recommendations on behalf of the four items being
voted on at its April 22, 1996 Annual Meeting of Shareholders.

     In particular, management cites the following factors in
recommending a vote against the cumulative voting proposal in the
Company's March 1996 proxy materials (Item 4):

     Corporate Governance
     --------------------

     American Express has consistently maintained an excellent
     corporate governance profile;  received "A" rating from
     CalPERS, has no staggered board, no poison pill; took
     leadership position on consultants not serving as directors 
     in the future; terminated retirement plan for directors elected
     for the first time after March 31, 1996.

     Corporate Performance
     ---------------------

     Since 1993 new management team has emphasized growth and
     building shareholder value; turnaround performance of CEO
     Harvey Golub has been widely recognized by the investment
     community; AXP shares have outperformed the Dow Jones
     Industrial Average and S&P 500 index for four straight years.

     Cumulative Voting Contrary to Company's Growth Aspirations
     ----------------------------------------------------------

     Cumulative voting, with its potential for factionalism and
     divisiveness within the Board, could destabilize the Company's
     board at a time when it is coalescing strategies and actions 
     designed to transform the Company into a true growth company.  
     The size and diversity of the Company require a cohesive group 
     of directors able to work together effectively for the benefit 
     of all shareholders.

<PAGE>
     Management recommends a vote in favor of its proposal to amend
its Long-Term Incentive Plan (Item 3):

     Commitment to Prevent Dilution
     ------------------------------

     American Express Company is committed to prevent any dilution
     of shareholder interests from grants of shares made under its
     long-term incentive award programs; the Company has been
     actively purchasing shares since 1994;  lowered outstanding
     shares from approximately 509 million in 1994 to 479.7 million
     shares in March 1996 and is committed to maintaining its
     outstanding shares below 500 million.

     Types of Awards
     ---------------

     American Express Company's policy to grant non-qualified stock
     options at 100% of market value is the primary type of long-term
     incentive award granted to its key executives.  In fact, shares 
     issued as restricted stock grants have not exceeded 20% of total 
     restricted stock and stock option grants over the past three years.

     Thank you for your consideration. 


                              Very truly yours,


                              Stephen P. Norman


*  Materials will be released commencing on April 1, 1996.

























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