AMERICAN EXPRESS CO
PRE 14A, 1997-02-25
FINANCE SERVICES
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                            Schedule 14A Information
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )
Filed by the Registrant [X]
Filed by a Party other than the  Registrant[ ]
Check the appropriate box:
[X] Preliminary  Proxy Statement 
[ ] Confidential,  for Use of the Commission Only (as permitted by 
    Rule 14a-6(e)(2))
[ ] Definitive  Proxy  Statement
[ ] Definitive Additional  Materials
[ ] Soliciting  Material  Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                            American Express Company
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
       (Name of Person(s) Filing Proxy Statement if other than Registrant)

Payment of Filing  Fee (Check the  appropriate  box):
[X] No fee  required
    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         1) Title of each class of securities to which  transaction  applies.

         --------------------------------------------------------------

         2) Aggregate number of securities to which transaction  applies:

         --------------------------------------------------------------

         3) Per unit price or other underlying value of transaction  computed
            pursuant to Exchange  Act Rule 0-11 (Set  forth the  amount on which
            the filing  fee is calculated and state how it was determined):

         --------------------------------------------------------------

         4) Proposed maximum  aggregate value of transaction:

         --------------------------------------------------------------

         5) Total fee paid:
         
         --------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

        1) Amount Previously Paid:  

        ---------------------------------------------------------------

        2) Form,  Schedule or Registration  Statement No.: 

        ---------------------------------------------------------------

        3) Filing Party:

        ---------------------------------------------------------------

        4) Date Filed: 

        ---------------------------------------------------------------


                 AMERICAN EXPRESS COMPANY
                 200 VESEY STREET                              PRELIMINARY COPY
                 NEW YORK, NEW YORK 10285



[LOGO]           --------------------------------------------------------------
                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                 To Be Held April 28, 1997
                 --------------------------------------------------------------


         The Annual Meeting of Shareholders of American Express  Company,  a New
York  corporation,  will be held at the  executive  offices of the Company,  200
Vesey  Street,  26th Floor,  New York,  New York 10285 (see  directions  on back
cover),  on Monday,  April 28, 1997 at 10:00 A.M., local time, for the following
purposes:

     1.  To elect directors;

     2. To ratify the selection by the  Company's  Board of Directors of Ernst &
Young LLP,  independent  auditors,  to audit the accounts of the Company and its
subsidiaries for 1997;

     3. To vote upon a proposal to amend and restate the  Company's  Certificate
of Incorporation to eliminate obsolete material;

     4. 5. 6.  and 7. To  consider  and vote  upon  four  shareholder  proposals
relating to cumulative voting, executive compensation,  the CERES Principles and
charitable giving,  respectively,  each of which the Board of Directors opposes;
and

     To transact such other business as may properly come before the meeting.

                                             By Order of the Board of Directors:





                                                               STEPHEN P. NORMAN
                                                                   SECRETARY

March 12, 1997

     WHETHER OR NOT YOU INTEND TO BE PRESENT  AT THE  MEETING,  PLEASE  SIGN AND
DATE THE ENCLOSED PROXY AND RETURN IT IN THE ENCLOSED PREPAID ENVELOPE.

                  This Statement is printed on recycled paper.
<PAGE>




[LOGO]                      AMERICAN EXPRESS COMPANY
                                200 VESEY STREET
                            NEW YORK, NEW YORK 10285


                                                                  March 12, 1997



                                 PROXY STATEMENT

VOTE BY PROXY

      This proxy statement is furnished in connection  with the  solicitation of
proxies by the Board of  Directors  of the  Company  for the  Annual  Meeting of
Shareholders  to be held on Monday,  April 28, 1997, and any  adjournment of the
meeting.  A copy of the notice of the meeting is attached.  This proxy statement
and form of proxy are first being mailed to  shareholders  on or about March 12,
1997.

      You are  cordially  invited to attend the meeting,  but whether or not you
expect to attend in person,  you are urged to sign and date the  enclosed  proxy
and return it in the enclosed prepaid  envelope.  Shareholders have the right to
revoke  their  proxies at any time prior to the time their  shares are  actually
voted. If a shareholder  attends the meeting and desires to vote in person,  his
or her proxy will not be used.

      The  enclosed  proxy  indicates  on its face the  number of common  shares
registered  in the  name of each  shareholder  of  record  on  March  10,  1997,
including shares enrolled in the Company's Shareholder's Stock Purchase Plan.

      Proxies  furnished to employees  indicate the number of shares credited to
their employee benefit plan accounts. Accordingly, proxies returned by employees
who participate in such plans will be considered to be voting instructions to be
followed by the respective  plan trustees in voting the shares credited to these
accounts.

CONFIDENTIAL VOTING

      As  a  matter  of  Company  practice,  the  proxies,  ballots  and  voting
tabulations relating to individual shareholders are kept private by the Company.
Such documents are available for examination  only by the Inspectors of Election
and certain employees of the Company's  independent  tabulating agent engaged in
processing  proxy  cards  and  tabulating  votes.  The  vote  of any  individual
shareholder  is not disclosed to  management  except as may be necessary to meet
legal requirements.  However, because all comments from shareholders made on the
proxy  cards  will be  forwarded  to  management,  the  votes of the  commenting
shareholders may be revealed.



<PAGE>

GENERAL

      Unless  contrary  instructions  are  indicated  on the  proxy,  all shares
represented by valid proxies  received  pursuant to this  solicitation  (and not
revoked before they are voted) will be voted as follows:

      FOR the election of all nominees for directorships named in the proxy 
      statement,

      FOR ratification of the selection of Ernst & Young LLP as independent 
      auditors for 1997,

      FOR the amendment and restatement of the Company's Certificate of 
      Incorporation,

      AGAINST the shareholder proposal relating to cumulative voting,

      AGAINST the shareholder proposal relating to executive compensation,

      AGAINST the shareholder proposal relating to the CERES Principles, and

      AGAINST the shareholder proposal relating to charitable contributions.

      In the event a shareholder  specifies a different choice on the proxy, his
or her shares will be voted in accordance with the specification that is made.

      The closing  price of the  Company's  common  shares on March __, 1997, as
reported by the New York Stock Exchange Composite Transactions Tape, was $______
per share.

      The  Company's  1996  Annual  Report has been  mailed to  shareholders  in
connection  with this  solicitation.  A COPY OF THE  COMPANY'S  1996 FORM  10-K,
EXCLUSIVE  OF CERTAIN  EXHIBITS,  MAY BE OBTAINED  WITHOUT  CHARGE BY WRITING TO
STEPHEN P. NORMAN,  SECRETARY,  AMERICAN EXPRESS COMPANY,  200 VESEY STREET, NEW
YORK, NEW YORK 10285-5005.

COST OF PROXY SOLICITATION

      The cost of soliciting  proxies will be borne by the Company.  Proxies may
be solicited on behalf of the Company by directors, officers or employees of the
Company in person or by  telephone,  facsimile  transmission  or  telegram.  The
Company  has  engaged  the firm of  Morrow & Co. to assist  the  Company  in the
distribution and solicitation of proxies. The Company has agreed to pay Morrow &
Co. a fee of $12,500 plus expenses for these services.

      The Company will also  reimburse  brokerage  houses and other  custodians,
nominees and fiduciaries for their expenses,  in accordance with the regulations
of the Securities and Exchange Commission  ("SEC"),  the New York Stock Exchange
and other  exchanges,  for sending  proxies and proxy material to the beneficial
owners of common shares.

                                       2
<PAGE>


THE SHARES VOTING

      The only voting  securities  of the Company  are common  shares,  of which
there were ____  shares  outstanding  as of March 10,  1997,  each  share  being
entitled to one vote. To the  knowledge of  management,  no person  beneficially
owned,  as of the dates  hereinafter  mentioned,  more than five  percent of the
outstanding  common  shares  of the  Company,  except  as set forth in the table
below.

                                       NUMBER OF AMERICAN
           NAMES AND ADDRESSES        EXPRESS COMMON SHARES           PERCENT OF
          OF BENEFICIAL OWNERS         BENEFICIALLY OWNED              CLASS (%)
      ------------------------        ---------------------            ---------
      Warren E. Buffett,                  49,456,900 (1)                 10._%
      Berkshire Hathaway Inc.
      and subsidiaries
      1440 Kiewit Plaza
      Omaha, Nebraska 68131

      Edward C. Johnson 3d,               47,689,240 (2)                 10._%
      Abigail P. Johnson and
      FMR Corp.
      82 Devonshire  Street
      Boston,  Massachusetts  02109

- -------------
(1)  Reflects shares  beneficially  owned as of December 31, 1996,  according to
     information  provided by  Berkshire  Hathaway  Inc.  ("Berkshire").  Of the
     shares  shown,  39,005,293  shares  were  beneficially  owned  by  National
     Indemnity  Company, a subsidiary of Berkshire.  Mr. Buffett,  Berkshire and
     the subsidiaries  share voting and dispositive power over the shares shown.
     Mr. Buffett,  his spouse and a trust of which Mr. Buffett is a trustee, but
     in  which  he has no  economic  interest,  own  approximately  41.8% of the
     outstanding shares of Berkshire. As a result of such ownership and control,
     Mr. Buffett may be deemed to be the beneficial owner of shares beneficially
     owned by Berkshire.

     In connection  with obtaining the approval of the Board of Governors of the
     Federal  Reserve  System to  acquire  up to 17% of the  outstanding  voting
     shares of the  Company,  Berkshire  and the Company  have  entered  into an
     agreement  (effective  for such time as  Berkshire  owns 10% or more of the
     Company's   outstanding   voting   securities),   and  Berkshire  has  made
     commitments to the Board of Governors,  designed to ensure that Berkshire's
     investment  in the  Company  will at all times be  passive.  Pursuant to an
     additional agreement, so long as Berkshire owns 5% or more of the Company's
     voting  securities  and  Harvey  Golub  is the  Company's  Chief  Executive
     Officer, Berkshire and its subsidiaries will vote all Company common shares
     owned  by them in  accordance  with  the  recommendations  of the  Board of
     Directors of the Company. Subject to certain exceptions,  Berkshire and its
     subsidiaries  will not sell  Company  common  shares to any person who owns
     more than 5% of the Company's voting  securities or who seeks to change the
     control of the Company without the consent of the Company.

(2)  Reflects shares beneficially owned as of December 31, 1996,  according to a
     statement on Schedule 13G  filed with the SEC.  According to such  Schedule


                                       3
<PAGE>

      13G, beneficial ownership was held as follows: sole dispositive power--FMR
      Corp.  ("FMR"),  Mr.  Johnson and Ms.  Johnson - 47,682,740  shares;  sole
      voting power--FMR - 3,474,751 shares,  Mr. Johnson - 5,393 shares, and Ms.
      Johnson - 0 shares;  shared  dispositive and shared voting  power--FMR and
      Mr.  Johnson - 5,000  shares  and Ms.  Johnson - 0 shares.  Of the  shares
      shown,  42,365,609  shares were beneficially  owned by FMR's  wholly-owned
      subsidiary,  Fidelity Management and Research Company,  and 275,400 shares
      were beneficially  owned by Fidelity  International  Limited ("FIL").  Mr.
      Johnson and members of the Johnson  family form a  controlling  group with
      respect to FMR. Approximately 47% of the voting stock of FIL is owned by a
      partnership  controlled  by Mr.  Johnson and  members of his  family.  Mr.
      Johnson  serves as  Chairman  of FMR and FIL.  As a result of such  common
      ownership and control,  FMR may be deemed to be a beneficial  owner of the
      shares owned by FIL.  FMR  disclaims  beneficial  ownership of the 275,400
      shares beneficially owned by FIL.

VOTE REQUIRED

      The 12 nominees receiving the greatest number of votes cast by the holders
of the Company's  common shares  entitled to vote at the meeting will be elected
directors of the Company.

      The  affirmative  vote of the  holders  of a majority  of all  outstanding
shares  entitled to vote is necessary for the amendment and  restatement  of the
Company's  Certificate of  Incorporation.  The affirmative vote of a majority of
the votes cast at the meeting is necessary for the ratification of the selection
of auditors and approval of the shareholder proposals.

METHOD OF COUNTING VOTES

      Each  common  share is  entitled  to one vote.  Votes will be counted  and
certified by the  Inspectors  of  Election,  who are  employees  of  ChaseMellon
Shareholders  Services,  L.L.C.,  the Company's  independent  Transfer Agent and
Registrar.  Under SEC rules,  boxes and a designated blank space are provided on
the proxy card for shareholders to mark if they wish either to abstain on one or
more of the proposals or to withhold  authority to vote for one or more nominees
for director.  In accordance  with New York State law, such  abstentions are not
counted  in  determining  the votes cast in  connection  with the  selection  of
auditors,  and approval of the shareholder proposals.  However,  abstentions are
considered  in  connection  with the proposal to amend and restate the Company's
Certificate of  Incorporation.  Because this proposal  requires the  affirmative
vote of a majority of all outstanding  shares entitled to vote for approval,  an
abstention  on this  proposal  will have the same  effect as a vote  against the
proposal.  Votes  withheld in  connection  with one or more of the  nominees for
director will not be counted as votes cast for those nominees.

      The  New  York  Stock  Exchange  has  informed  the  Company  that  all of
management's  proposals are considered  "discretionary"  items.  This means that
brokerage firms may vote in their discretion on behalf of their clients if their
clients have not furnished  voting  instructions  at least fifteen days prior to
the  date  of the  shareholders'  meeting.  However,  each  of  the  shareholder
proposals is "non-discretionary,"  and brokers who have received no instructions
from their clients do not have  discretion to vote on these items.  Such "broker
non-votes"  will not be considered as votes cast in  determining  the outcome of
the shareholder proposals.

                                       4
<PAGE>


SHAREHOLDERS ENTITLED TO VOTE

      Only  shareholders  of record at the close of  business  on March 10, 1997
will be entitled to vote at the Annual Meeting of Shareholders.

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

      The following table sets forth, as of March 10, 1997, common shares of the
Company  owned by each  current  director  and nominee for  director  and by all
current  directors and executive  officers of the Company as a group.  Except as
described below, each of the persons listed below has sole voting and investment
power with  respect to the shares  shown.  The table also shows the common share
equivalent  units held by directors under the Directors'  Deferred  Compensation
Plan described on page ___.


<TABLE>
<CAPTION>
                                    NUMBER OF         COMMON SHARES
                                AMERICAN EXPRESS      WHICH MAY BE
NAMES OF DIRECTORS                   COMMON          ACQUIRED WITHIN      COMMON SHARE
   AND NOMINEES                SHARES OWNED (1)(2)     60 DAYS (3)       EQUIVALENTS (4)
- ------------------              -----------------   -----------------   -----------------
<S>                                  <C>                 <C>                  <C>     
Daniel F. Akerson...............      10,000                 999               2,564
Anne L. Armstrong...............       4,921               6,699               7,978
Edwin L. Artzt..................       4,300                 699                  --
William G. Bowen................       5,880               5,559                  --
David M. Culver.................      10,322               1,046                  --
Charles W. Duncan, Jr...........      54,341               7,839              23,929
Harvey Golub....................     345,420             896,057                  --
Beverly Sills Greenough.........       3,140               4,419                  --
F. Ross Johnson.................      14,000              10,120                  --
Vernon E. Jordan, Jr............       3,847               6,699              12,593
Drew Lewis......................      20,000               1,597                  --
Aldo Papone.....................      21,572               4,419                  --
Frank P. Popoff.................       6,420               2,139                  --
All current Directors and
  Executive Officers as a          ---------           ---------            --------
  group (33 individuals) (4)....   1,328,501           3,182,649              47,064

- -------------
(1)  The  number of shares  owned by Mr.  Golub and all  current  directors  and
     executive  officers  as a group  includes  717 and  36,178  shares  held by
     executive officers in their respective employee benefit plan accounts as of
     February __, 1997.

     The number of common shares shown  includes 2,000 shares held by a trust of
     which Mr.  Popoff is a  trustee.  The  number of common  shares  shown also
     includes  1,100  shares  held by a trust of which an  executive  officer is
     co-trustee and 432 shares owned by children of such executive officer.  The
     number of  common  shares  shown  does not  include  shares as to which the
     nominees and all current  directors and executive  officers as a group have
     disclaimed beneficial  ownership,  as follows: 400 shares owned by the wife
     of Mr.  Culver,  2,018  shares  held by a trust of which  Mr.  Culver  is a
     co-trustee, 6,060 shares held by Duncan Investors Ltd. of which  Mr. Duncan

                                       5
<PAGE>

      is a partner,  5,855  shares held by a trust of which Mr.  Golub's wife is
      the sole trustee,  2,970 shares owned by a child of Mr. Golub,  and 32,675
      shares  disclaimed by all current  directors  and executive  officers as a
      group.

(2)   The number of shares  owned by Mr.  Golub and all  current  directors  and
      executive  officers  as  a  group  includes  95,441  and  437,392  shares,
      respectively,  of  restricted  stock as to which the holders  possess sole
      voting  power,  but no investment  power,  during the  restricted  period.
      Restrictions on the sale or transfer of these restricted shares lapse over
      a period of years ending in the year 2003.

(3)   Shares shown  include  common  shares  subject to stock options and common
      shares issuable upon conversion of convertible  debentures.  Mr. Golub and
      all current  directors and executive  officers as a group hold  debentures
      that are convertible into 11,810 and 22,641 shares respectively.

(4)   The  Company's  current  directors  and  executive  officers  as  a  group
      beneficially  owned  approximately  4.5  million of the  Company's  common
      shares as of February __, 1997,  representing  approximately [___] percent
      of the Company's outstanding common shares.
</TABLE>

                                  -------------

SHARE OWNERSHIP GUIDELINES FOR DIRECTORS

      The  Board of  Directors  believes  that as a matter  of  governance  each
director  should  acquire and maintain a meaningful  investment  in the Company.
Accordingly, the Board of Directors has observed since February 1994 a voluntary
share ownership guideline of 10,000 Company shares or share equivalents for each
director,  such  number  of  shares  to be  acquired  over  a  five-year  period
commencing February 1994 or on the date of such director's first election to the
Board, whichever is later.

                                       6
<PAGE>


SECURITY OWNERSHIP OF NAMED EXECUTIVES

      The following table sets forth, as of March 10, 1997, beneficial ownership
of common shares of the Company by Harvey Golub,  Chief Executive Officer of the
Company,  and each of the four other most highly compensated  executive officers
of the Company at the end of 1996 (collectively, the "named executives"). Except
as described below,  each of the named executives has sole voting and investment
power with respect to the shares shown.

                                              AMERICAN EXPRESS
                      NUMBER OF AMERICAN        COMMON SHARES
                        EXPRESS COMMON      WHICH MAY BE ACQUIRED   PERCENT OF
 NAME                 SHARES OWNED (1)(2)    WITHIN 60 DAYS (3)      CLASS (%)
 -----                --------------------   --------------------    ----------
H. Golub..............         345,420                896,057            0.26
K. I. Chenault........         157,869                273,637            0.09
G. L. Farr............          65,576                143,332            0.04
J. S. Linen...........         166,341                403,529            0.12
D. R. Hubers..........          52,917                138,804            0.04
- -------------
(1)  The number of shares  owned by Messrs.  Golub,  Chenault,  Farr,  Linen and
     Hubers   includes  717,5,121,145,  7,650  and  252 shares  held  in   their
     respective employee benefit plan accounts as of February __,1997.

     The  number of common  shares  shown  does not  include  shares as to which
     Messrs.  Golub  and  Chenault  have  disclaimed  beneficial  ownership,  as
     follows: 5,855 shares held by a trust of which Mr. Golub's wife is the sole
     trustee, 2,970 shares owned by a child of Mr. Golub, and 14,342 shares held
     by Mr.  Chenault's  wife  outright  or as  trustee or  custodian  for their
     children.  The number of common  shares owned by Mr. Linen  includes  1,100
     shares held by a trust of which he is a co-trustee  and 432 shares owned by
     his children.

(2)  The number of shares  owned by Messrs.  Golub,  Chenault,  Farr,  Linen and
     Hubers  includes  95,441,  70,659,  50,000,  19,387 and  10,492  restricted
     shares,  respectively,  as to which the holders  possess sole voting power,
     but no investment power, during the restricted period.  Restrictions on the
     sale or transfer of these  restricted  shares  lapse over a period of years
     ending in the year 2002.

(3)  Shares shown  include  common  shares  subject to stock  options and common
     shares issuable upon conversion of convertible  debentures.  Messrs.  Golub
     and Chenault hold  debentures  that are  convertible  into 11,810 and 3,980
     shares, respectively.


                                       7
<PAGE>


                            GOVERNANCE OF THE COMPANY

      In  accordance  with  applicable  New York State law,  the business of the
Company is managed under the direction of its Board of Directors. Traditionally,
the large  majority  of  directors  has  consisted  of persons  who are  neither
officers  nor  employees  of the Company or any of its  subsidiaries.  Of the 12
director nominees, only Mr. Golub is an employee of the Company or a subsidiary.

      There are  currently  six standing  committees  of the Board of Directors.
Committee memberships, the number of committee meetings held during 1996 and the
functions of those committees are described below.

AUDIT COMMITTEE

      The current  members  of  the Audit  Committee  are Charles W. Duncan, Jr.
(Chairman), Daniel F. Akerson, Edwin L. Artzt, William G. Bowen and Drew Lewis.

      The   Audit   Committee   represents   the   Board  in   discharging   its
responsibilities relating to the accounting,  reporting,  financial and internal
control practices of the Company and its subsidiaries. The Committee has general
responsibility for reviewing with management the financial and internal controls
and the  accounting,  audit and  reporting  activities  of the  Company  and its
subsidiaries.  The Committee annually reviews the qualifications and objectivity
of the Company's independent auditors,  makes recommendations to the Board as to
their  selection,  reviews the scope,  fees and results of their audit,  reviews
their  non-audit  services and related  fees,  is informed of their  significant
audit findings and  management's  responses  thereto,  and annually  reviews the
status of  significant  current and potential  legal matters.  In addition,  the
Committee  reviews the scope of the internal  auditors'  plans each year and the
results of their audits. The Committee also receives reports on the U.S. Federal
Sentencing  Compliance  program,  including a review of the  distribution of and
compliance  with the Company's Code of Conduct,  which is sent  periodically  to
employees  of the Company and its  subsidiaries  around the world,  and receives
reports as to  compliance  with the Code.  The  Committee  is also  empowered to
conduct  its  own  investigations  into  issues  related  to the  aforementioned
responsibilities  and to retain independent  counsel or outside experts for such
purposes.

      During 1996 the Audit Committee met five times.

COMPENSATION AND BENEFITS COMMITTEE

The current  members of the  Compensation  and Benefits  Committee  are Frank P.
Popoff  (Chairman),  Anne L.  Armstrong,  Edwin L.  Artzt,  F. Ross  Johnson and
Beverly Sills Greenough.

      The Compensation and Benefits  Committee  consists solely of directors who
are not current or former  employees of the Company or a subsidiary and oversees
incentive compensation plans for officers and key employees,  approves standards
for setting  compensation  levels for Company  executives  and  administers  the
Company's  executive  incentive  compensation plans for senior  executives.  The
Committee also approves the compensation of certain employees whose salaries are
above specified  levels and makes  recommendations  to the Board for approval as
required.  The  Committee  conducts an annual review of the  performance  of the
Company's Chief Executive Officer. It also reviews senior management development

                                       8
<PAGE>

programs  and  appraises  senior  management's  performance.  The  Committee  is
authorized to hire and regularly consult with independent compensation advisors.

      The Committee  represents  the Board in discharging  its  responsibilities
with respect to the  Company's  employee  pension,  savings and welfare  benefit
plans. It appoints the members of management who serve on the Employee  Benefits
Administration  Committee and the Benefit Plans Investment Committee,  which are
responsible,  respectively,  for the  administration of the plans of the Company
and for the custody and management of assets of those plans that are funded. The
Committee  receives periodic reports from the Employee  Benefits  Administration
and Benefit Plans Investment Committees on their activities.

      During 1996 the Compensation and Benefits Committee met five times.

COMMITTEE ON DIRECTORS

The current  members of the  Committee  on Directors  are Vernon E. Jordan,  Jr.
(Chairman), Anne L. Armstrong, David M. Culver and Charles W. Duncan, Jr.

      The  Committee on  Directors  identifies  and  recommends  candidates  for
election  to the  Board.  It  advises  the  Board  on all  matters  relating  to
directorship practices, including the criteria for selecting directors, policies
relating to tenure and  retirement of directors,  and  compensation  and benefit
programs  for  non-employee  directors.   The  Committee  makes  recommendations
relating to the duties and membership of committees of the Board.

      The  Committee  recommends  processes  to  evaluate  the  performance  and
contributions  of the  Board as a whole  and  approves  procedures  designed  to
provide that  adequate  orientation  and training are provided to new members of
the Board.

      The  Committee   also  considers   candidates   who  are   recommended  by
shareholders in accordance with the early  notification  and other  requirements
set forth on page [43]. Any  shareholder who wishes to recommend a candidate for
election to the Board should submit such  recommendation to the Secretary of the
Company.

      During 1996 the Committee on Directors met two times.

EXECUTIVE COMMITTEE

The current  members of the  Executive  Committee  are Harvey Golub  (Chairman),
William G. Bowen, David M. Culver, Charles W. Duncan, Jr., Vernon E. Jordan, Jr.
and Frank P. Popoff.

      The  Executive  Committee  is empowered to meet in place of the full Board
when  emergency  issues or  scheduling  makes it difficult to convene all of the
directors. The Committee may act on behalf of the Board on all matters permitted
by New York State law. All actions  taken by the  Committee  must be reported at
the Board's next meeting.

      The Executive Committee held no meetings during 1996.

                                       9
<PAGE>

FINANCE COMMITTEE

      The  current  members  of  the  Finance  Committee  are  David  M.  Culver
(Chairman), Daniel F. Akerson, F. Ross Johnson, Drew Lewis and Aldo Papone.

      The Finance  Committee  oversees  the  investing of the  Company's  funds,
reviews the parameters of investment programs,  receives reports on the progress
of investment  activities  and  considers  strategies as they relate to changing
economic   and  market   conditions.   The   Committee's   duties  also  include
responsibility  for reviewing with  management the capital needs and allocations
of the  Company and its  subsidiaries,  including  the  Company's  external  and
intra-company dividend policies. The Committee also provides consultation on the
financial  aspects of  divestitures,  acquisitions,  major capital  commitments,
major borrowings and proposed  issuances of debt or equity  securities,  whether
privately or publicly distributed.

      During 1996 the Finance Committee met three times.

PUBLIC RESPONSIBILITY COMMITTEE

The current members of the Public Responsibility  Committee are William G. Bowen
(Chairman), Beverly Sills Greenough, Vernon E. Jordan, Jr. and Aldo Papone.

      The Public  Responsibility  Committee  reviews and considers the Company's
position and practices on issues in which the business community  interacts with
the public, such as consumer policies,  employment  opportunities for minorities
and  women,  protection  of  the  environment,  purchasing  from  minority-owned
businesses,   philanthropic   contributions,   privacy,   shareholder  proposals
involving  issues  of public  interest,  and  similar  issues,  including  those
involving the Company's positions in international affairs.

      During 1996 the Public Responsibility Committee met three times.

DIRECTORS' FEES AND OTHER COMPENSATION

      Directors  who are not  current  employees  of the  Company  or one of its
subsidiaries  receive a retainer of $16,000 per  quarter  with the proviso  that
directors  who attend  fewer than 75  percent of the  meetings  of the Board and
committees  on which they serve do not  receive the fourth  quarterly  retainer.
Each  non-employee  director  who serves as the  chairman  of one of the Board's
standing  committees  receives an annual  retainer of $10,000.  Directors do not
receive separate fees for attendance at Board or committee  meetings.  Directors
are  reimbursed  for their  customary and usual  expenses  incurred in attending
Board, committee and shareholder meetings,  including those for travel, food and
lodging.  Directors  who are current  employees  of the Company or a  subsidiary
receive no fees for service on the Board or Board  committees  of the Company or
any of its subsidiaries.

      In March 1996 the Company  amended its  Retirement  Plan for  Non-Employee
Directors  (the  "Retirement  Plan").  Pursuant to the  amendment,  non-employee
directors  elected to the Board  after March 31, 1996 for the first time are not
eligible to  participate  in the  Retirement  Plan.  The  Retirement  Plan is an
unfunded,  nonqualified  plan that covers  directors of the Company  whose Board

                                       10
<PAGE>

service  began on or prior to March 31,  1996 and who are not  current or former
employees of the Company or its  subsidiaries.  Under the Retirement  Plan, such
non-employee  directors  who serve at least  five full  years  are  eligible  to
receive, upon their retirement from the Board of Directors, an annual benefit of
$30,000.  The  benefit is payable  for a period of years  equal to the number of
full years of service as a director or until death occurs, whichever is earlier.
In addition,  the  Retirement  Plan provides  discretion  for the Board to grant
benefits to any current non-employee director who does not otherwise qualify for
a benefit under the Retirement Plan, although no such discretionary  grants have
been made and none are contemplated.

      The Company also provides each non-employee  director with group term life
insurance  coverage of $50,000 and accidental death and dismemberment  insurance
coverage  of  $300,000.  Non-employee  directors  are also  eligible to purchase
$50,000  of  additional  group  term  life  insurance  coverage.   In  1996  six
non-employee directors purchased such insurance.

      The Company  maintains a Deferred  Compensation  Plan for Directors  under
which  directors  may defer all or a portion  of their  annual  compensation  in
either a cash-based  account or in Company Common Share  Equivalent  Units until
retirement or another  specified date. A Company Common Share Equivalent Unit is
an  amount  payable  in cash  which is  designed  to  replicate  the value of an
investment in an American Express common share,  including reinvested dividends.
During 1996 deferred amounts credited to the cash-based  account earned interest
at a rate  equivalent to the Moody's Average  Corporate Bond Yield,  and amounts
credited to the Company Common Share  Equivalent  Units were valued on the basis
of  the  price  of  the  Company's   common  shares  plus  reinvested   dividend
equivalents.  At the present time five  directors  participate  in the plan, and
their  accumulated  Common Share  Equivalent  Units are shown in footnote (1) on
page __.

      In 1993 the shareholders of the Company approved a Directors' Stock Option
Plan (the "1993 Plan"),  which  provides for the automatic  annual grant to each
non-employee  director of a nonqualified  option to purchase 1,000 common shares
of the Company,  as of the date of each annual meeting of  shareholders at which
the director is elected or re-elected.  Under the 1993 Plan the option  exercise
price is 100 percent of the fair market  value of a common  share on the date of
grant.  Each option has a ten-year term and  generally  becomes  exercisable  in
three equal annual  installments  beginning on the first anniversary of the date
of grant. On April 22, 1996 each of the 12 then incumbent non-employee directors
(11 of whom are also current  nominees for  re-election  as directors)  received
options to purchase 1,000 shares at an exercise price of $47.50 per share.

      As part of its overall program to promote  charitable giving as a means to
enhance  the  quality  of life in the many  communities  in which the  Company's
businesses operate, the Company maintains a Directors'  Charitable Award Program
pursuant to which the Company has purchased life insurance policies on the lives
of  participating  directors and advisors to the Board who previously  served as
directors.  Upon the death of an  individual  director or  advisor,  the Company
expects  to receive a $1  million  death  benefit,  or  $500,000  in the case of
advisors. The Company in turn expects to donate one-half of the individual death
benefit  to the  American  Express  Foundation  and  one-half  to  one  or  more
qualifying  charitable  organizations  recommended by the individual director or
advisor. Individual directors and advisors derive no financial benefit from this
program  since all  charitable  deductions  accrue  solely to the  Company.  The

                                       11
<PAGE>

program  results in only nominal cost to the Company,  and benefits  paid to the
Company's  Foundation  reduce the amount of funding that the Company provides to
the Foundation.

      Messrs. Duncan and Papone serve as directors of American Express Bank Ltd.
("AEB"),  for which each  receives  an annual  retainer  of $25,000  and fees of
$1,000 for attendance at each board meeting.  Mr. Duncan also receives an annual
retainer of $5,000 as chairman of AEB's Audit  Committee and $750 for attendance
at each committee meeting.

      Effective  December 31,  1990,  Mr.  Papone  retired as Chairman and Chief
Executive  Officer of American  Express Travel Related  Services  Company,  Inc.
("TRS"). During 1996 Mr. Papone served as Senior Advisor and provided consulting
services  individually  and through his firm to the Company and TRS  pursuant to
two consulting  agreements providing for compensation of $18,750 per month under
the Company  agreement  and  $250,000  for 1996 under the TRS  agreement.  These
arrangements are expected to continue in 1997. Mr. Jordan is a senior partner of
Akin, Gump,  Strauss,  Hauer & Feld, L.L.P. which provided legal services to the
Company in 1996 at customary  and usual rates.  This firm may also provide legal
services in 1997.


                              ELECTION OF DIRECTORS

      An entire Board of Directors,  consisting of 12 members,  is to be elected
at the meeting, to hold office until the next Annual Meeting of Shareholders. In
the case of a vacancy,  the Board of Directors,  upon the  recommendation of the
Committee on Directors, may elect another director as a replacement or may leave
the vacancy unfilled.  Decisions  regarding the election of new directors during
the year  normally are based upon such  considerations  as the size of the Board
and the need to obtain fresh perspectives or to replace the particular skills or
experience  of former  directors.  Mr.  Culver is  retiring as a director of the
Company on April 28, 1997 pursuant to the Board's mandatory retirement policies.

      During  1996 the Board of  Directors  met 9 times and each of the  current
directors  attended more than 75 percent of the meetings of the Board and of the
Board committees on which the director served.

      Unless  authority  to vote  is  withheld,  the  persons  specified  in the
enclosed  proxy  intend  to vote for the  following  nominees,  all of whom have
consented  to being  named in this proxy  statement  and to serving if  elected.
Although management knows of no reason why any nominee would be unable to serve,
the persons  designated as proxies  reserve full  discretion to vote for another
person in the event any nominee is unable to serve.


                                       12
<PAGE>

      The  following  information  is provided  with respect to the nominees for
directorships. Italicized wording indicates principal occupation.


DANIEL F. AKERSON           Director since 1995                           Age 48
CHAIRMAN AND CHIEF EXECUTIVE OFFICER,  NEXTEL  COMMUNICATIONS,  INC., a domestic
and  international  digital  wireless  communications  company,  March  1996  to
present;  General Partner,  Forstmann Little & Co., an investment  banking firm,
1994 to March 1996;  Chairman and Chief Executive  Officer,  General  Instrument
Corporation,  a company  engaged in developing  technology,  systems and product
solutions for the interactive  delivery of video,  voice and data, 1993 to 1995;
President  and  Chief  Operating  Officer,  MCI  Communications  Corporation,  a
telecommunications   company,  1992  to  1993,  Chief  Operating  Officer  1992,
Executive Vice President and Group  Executive,  1990 to 1992;  Member,  Board of
Directors, the Business School of the College of William and Mary.


ANNE L. ARMSTRONG           Director since 1983                           Age 69
CHAIRMAN  OF THE BOARD OF  TRUSTEES,  CENTER  FOR  STRATEGIC  AND  INTERNATIONAL
STUDIES,  a  non-profit  public  policy  institution,  1987 to  present;  former
Chairman,  President's Foreign Intelligence Advisory Board; former United States
Ambassador  to Great  Britain and Northern  Ireland;  Director,  General  Motors
Corporation,  Halliburton Company,  Boise Cascade Corporation and Glaxo Wellcome
plc.; Member, Board of Overseers, Hoover Institution; Member, Council on Foreign
Relations.


EDWIN L. ARTZT             Director since 1994                            Age 66
CHAIRMAN  OF THE  EXECUTIVE  COMMITTEE  AND  DIRECTOR  OF THE  PROCTER  & GAMBLE
COMPANY, a worldwide consumer products company, 1995 to present, Chairman of the
Board and Chief  Executive  Officer,  1990 to 1995;  Director,  Delta Air Lines,
Inc., GTE Corporation,  Teradyne,  Inc. and Barilla S.p.A.; Member, The Business
Council.


WILLIAM G. BOWEN           Director  since 1988                           Age 63
PRESIDENT, THE ANDREW W. MELLON FOUNDATION, a not-for-profit corporation engaged
in  philanthropy,  1988 to  present;  former  President,  Princeton  University;
Director,  Merck, Inc. and Reader's Digest  Association Inc.;  Member,  Board of
Trustees, Denison University; Member, Board of Overseers, TIAA-CREF.

CHARLES W. DUNCAN, JR.     Director since 1981                            Age 70
CHAIRMAN,  DUNCAN INTERESTS,  1985 to present;  Director,  American Express Bank
Ltd.,  The  Coca-Cola   Company,   Newfield   Exploration   Company,   PanEnergy
Corporation, United Technologies Corporation and The Robert A. Welch Foundation;
Member,  International  Advisory  Board,  Elf Aquitaine;  Former Chairman of the
Board of Governors, Rice University; Member, Council on Foreign Relations.

                                       13
<PAGE>

HARVEY GOLUB             Director since 1990                              Age 58
CHAIRMAN AND CHIEF EXECUTIVE OFFICER,  AMERICAN EXPRESS COMPANY,  August 1993 to
present,  President and Chief Executive  Officer,  February 1993 to August 1993,
President,  1991 to 1993, Chairman and Chief Executive Officer, American Express
Travel Related  Services  Company,  Inc.,  1991 to present;  Director,  American
Express Bank Ltd. and Campbell Soup Company; Candidate for election, Dow Jones &
Company, Inc.; Director, The New York and Presbyterian Hospitals,  Inc.; Member,
Board of Trustees, Carnegie Hall, New York City Partnership, New York Chamber of
Commerce  and  Industry  and United Way of New York  City;  Member,  President's
Commission for the Arts and the Humanities and The Business Roundtable.


BEVERLY SILLS GREENOUGH   Director since 1990                             Age 67
CHAIRMAN,  LINCOLN CENTER FOR THE  PERFORMING  ARTS,  1994 to present;  Managing
Director,  Metropolitan  Opera,  1991 to present;  former  General  Director and
President,  New York City  Opera;  Director,  Time  Warner  Inc.,  Human  Genome
Sciences, Inc. and Lincoln Center Theater; Member, President's Task Force on the
Arts.


F. ROSS JOHNSON           Director since 1986                             Age 65
CHAIRMAN AND CHIEF  EXECUTIVE  OFFICER,  RJM GROUP,  a  management  advisory and
investment firm, 1989 to present;  Director, Power Corporation of Canada, Archer
Daniels Midland  Company,  Midland  Financial  Corp.,  and Noma Industries Ltd.;
former Chairman, Economic Club of New York; Retired Chairman, RJR/Nabisco, Inc.


VERNON E. JORDAN, JR.      Director since 1977                            Age 61
SENIOR  PARTNER,  AKIN,  GUMP,  STRAUSS,   HAUER  &  FELD,  L.L.P.,   attorneys,
Washington,  D.C. and Dallas,  Texas, 1982 to present;  Director,  Bankers Trust
Company,  Bankers Trust New York  Corporation,  Xerox  Corporation,  J.C. Penney
Company Inc.,  Dow Jones & Company,  Inc.,  Revlon Group,  Inc.,  Ryder Systems,
Inc.,  Sara  Lee  Corporation  and  Union  Carbide  Corporation;  Trustee,  Ford
Foundation and Howard University.


DREW LEWIS                Director since 1986                             Age 65
FORMER  CHAIRMAN AND CHIEF  EXECUTIVE  OFFICER,  UNION  PACIFIC  CORPORATION,  a
transportation  company,  January 1997 to present;  Chairman and Chief Executive
Officer,  1987 through  December  1996;  Director,  Ford Motor  Company,  Lucent
Technologies  Inc., FPL Group,  Inc.,  Gulfstream Corp.,  Gannett Co., Inc., and
Union Pacific Resources Group Inc.

ALDO PAPONE               Director since 1990                             Age 64
SENIOR ADVISOR,  AMERICAN EXPRESS COMPANY, 1991 to present; Retired Chairman and
Chief Executive Officer, American Express Travel Related Services Company, Inc.;
Director,  American Express Bank Ltd.,  Hyperion Software  Corporation,  Springs
Industries, Inc., Body Shop International,  Hospital for Special Surgery and The
National Corporate Theatre Fund.


                                       14
<PAGE>


FRANK P. POPOFF            Director since 1990                            Age 61
CHAIRMAN OF THE BOARD,  THE DOW CHEMICAL  COMPANY,  a producer of chemicals  and
chemical  products,  1992 to present,  Chief  Executive  Officer,  1987 to 1995,
Director,  U S WEST,  Inc.,  United  Technologies  Corp. and Chemical  Financial
Corporation;  Member,  Indiana  University  Foundation,  Chemical  Manufacturers
Association and The Business Council.


          BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

      The  Compensation  and  Benefits  Committee  of  the  Company's  Board  of
Directors  (the  "Committee")   administers  the  Company's   executive  officer
compensation  programs.  The  Committee  is composed  entirely  of  non-employee
directors who are not eligible to participate in any of the Company's  executive
compensation  programs.  The  Committee has access to  independent  compensation
consultants and data.

OVERVIEW AND PHILOSOPHY

      The objectives of the Company's executive compensation programs are to:

      o   Attract, motivate and retain the highest quality executives.
    
      o   Align their financial  interests with those of the Company's long-term
          investors.
    
      o   Inspire them to achieve tactical and strategic  objectives in a manner
          consistent with the Company's corporate Values.
   
      In furtherance of these objectives,  the Company's executive  compensation
policies and programs are designed to:

      o   Focus  participants  on high  priority  goals to increase  shareholder
          value.
   
      o   Reward  American  Express  Quality  Leadership  ("AEQL").  AEQL is the
          Company's  total  quality  management  process  to meet or exceed  the
          expectations of its three key constituencies:  shareholders, customers
          and employees.
   
      o   Encourage  behaviors that exemplify the Company's core Values relating
          to customers, quality of performance,  employees,  integrity, teamwork
          and good citizenship.
   
      o   Assess performance based on results and pre-set goals. Establish goals
          that link the business  activities of each  individual and team to the
          goals of the applicable business unit and the Company.
   
      o   Increase  executive stock ownership to promote a proprietary  interest
          in the success of the Company.
  
                                       15
<PAGE>


EXECUTIVE OFFICER COMPENSATION

      Executive officer compensation  includes base salary, annual incentive and
long-term incentive awards. The Committee  establishes reference points for each
of these elements of compensation  for every  executive  officer  position.  The
reference  points are  compensation  guidelines that reflect job  responsibility
levels  within the  Company,  the need to attract,  retain and reward  executive
talent  and  external  market  practices.  For  1996,  a  comparative  group  of
approximately 50 companies was selected with the help of an outside compensation
consultant.  This sample includes selected major  corporations in the Standard &
Poor's 500 Index and the  Standard & Poor's  Financials  that  compete  with the
Company in its  primary  lines of business or for  executive  talent,  or are of
comparable  size and scope of  operations.  Market data on comparable  jobs from
this sample,  including the 50th through 75th  percentile pay levels,  are taken
into  consideration  in  establishing  reference  points and other  compensation
guidelines.  In setting reference points, the Committee may put more emphasis on
one or more of the  considerations  mentioned  above (for example,  relative job
responsibility  levels are  especially  important  if reliable  closely  matched
market data are not available for jobs.)  Accordingly,  reference  points may be
established at levels within,  higher or lower than the 50th to 75th  percentile
range of the comparative group.  Actual compensation is based on the Committee's
subjective  assessment of Company or business unit  performance  and  individual
performance under applicable programs as described below.

      Executive  officer base salary merit  increases were based upon individual
performance  and the  executive's  salary in  relation  to the  reference  point
established for the executive's  position.  In 1996, the Committee continued the
practice of extending the time interval  between merit increases to 18 months or
longer, except in the case of a promotion or other job change or where warranted
by special circumstances.

      For 1996, annual incentives were paid to the named executive  officers and
certain other  executives  pursuant to 1996 awards which  specify  maximum award
amounts for Company  performance  levels.  The award  value is  determined  on a
formula basis by application  of a performance  grid that measures the Company's
1996 return on equity  ("ROE") and 1996 growth in earnings  per share.  (In each
case,  these amounts exclude gains associated with the disposition of First Data
Corporation  stock and a  restructuring  charge.)  The  Committee  retained  the
discretion to adjust the formula-derived  amounts downward after certifying that
the performance goals set forth in the grid had been met.

      The  Committee  exercised  its  discretion to determine the final value of
each 1996 incentive award. The Committee assessed  performance against goals and
leadership performance,  with each of these two categories weighted equally. The
goal category included an evaluation of the following performance areas (weighed
50%,  25%  and  25%,   respectively):   increase  in  shareholder  value  (e.g.,
shareholder return, earnings growth and return on equity), customer satisfaction
(e.g., customer satisfaction  measures,  client retention and growth in products
and services) and employee  satisfaction  (e.g.,  the Company's  employee values
survey results).  The leadership category was evaluated based on the Committee's
subjective  judgment  of  leadership  performance,  including  such  factors  as
innovation,   strategic  vision,   marketplace   orientation,   customer  focus,
collaboration and change  management.  The named executive officers were awarded
final values ranging from 1.26 to 1.76 times target. For 1996, annual incentive

                                       16
<PAGE>

awards  for  executive  officers  who did not  participate  in the  1996  annual
incentive  awards program were determined in accordance  with  guidelines  which
range from 0 to  approximately  200% of target based on the goal and  leadership
performance areas described above.

      Long-term  incentive  compensation  awards are granted  annually,  and are
designed to provide competitive, performance-based compensation that links value
to Company, business unit and individual performance over multi-year performance
periods.  In 1996, the Company's  long-term  compensation  program  consisted of
Portfolio  Grant-VII awards ("PG-VII  awards") and ten-year stock option grants.
The size and grant value of actual awards were determined by the Committee after
reviewing the individual's annual  performance,  the size of previous awards and
relative  contributions.  The number or value of stock options currently held by
an  executive  is not taken  into  account  in  determining  the number of stock
options granted. The awards were consistent with established reference points.

      The PG-VII awards are long-term performance awards with two components and
are payable at the end of a three-year  performance period commencing in January
1996 and ending in December  1998.  One component is valued based on achievement
of  specified  Company or business  unit  targets for  cumulative  earnings  (or
earnings  per share) and average ROE . The second  component  is valued based on
the Company's average daily share price for the  60-trading-day  period prior to
the date of the  Committee's  meeting in February  1999.  For certain  executive
officers,  minimum  performance levels for cumulative  earnings (or earnings per
share) and average ROE are required for the second  component to have any value.
In determining the actual final value of the awards,  the Committee has retained
the  discretion  to adjust  downward  the formula  values of the  awards,  after
certifying that the performance goals have been met.

      Nonqualified  stock option awards were granted to link compensation to the
creation of  incremental  shareholder  value.  The ten-year  nonqualified  stock
option awards  reward  executives  only to the extent that the  Company's  share
price  increases for all  shareholders.  Each stock option has an exercise price
per  share  set at the  fair  market  value  per  share  as of the  grant  date.
Generally,  each option becomes fully  exercisable  over a period of three years
after the grant. The Company has never repriced stock option awards.

      The  Committee  in its  judgment may also grant  restricted  stock,  stock
options  or  other  long-term  incentive  awards  to  selected  individuals  for
performance not recognized by the annual long-term  programs.  In addition,  the
Committee may grant long-term  incentive awards or bonuses to recognize  special
individual  contributions  or job promotions,  to attract new hires from outside
the Company or in the case of other  special  circumstances.  The  Committee may
also accelerate vesting of awards in cases where the circumstances  warrant.  In
1996,  six  executive  officers,  including  Messrs.  Golub,  Chenault and Farr,
received  restricted stock awards.  The Committee made these awards to provide a
stock-based retention incentive,  and determined the size of the awards based on
its subjective assessment of individual performance and leadership. In addition,
four executive  officers hired from the outside  received,  as applicable,  cash
payments,  stock options,  restricted  stock awards and/or  Portfolio  Grants to


                                       17
<PAGE>

offset  amounts   forfeited  from  previous   employers,   and  to  start  their
participation in the Company's performance incentive programs.

      The Committee's policy is to structure  compensation  awards for executive
officers that will be consistent with the  requirements of Section 162(m) of the
U.S.  Internal  Revenue Code of 1986.  Section  162(m)  limits the Company's tax
deduction to $1 million per year for certain  compensation  paid in a given year
to the Chief Executive Officer and the four highest compensated executives other
than  the  CEO  named  in  the  proxy  statement.  According  to  the  Code  and
corresponding   regulations,   compensation  that  is  based  on  attainment  of
pre-established,  objective  performance  goals and complies  with certain other
requirements  will be excluded from the $1 million dollar deduction  limitation.
The Company's policy is to structure  compensation awards for covered executives
that will be fully  deductible  where doing so will  further the purposes of the
Company's executive compensation programs. However, the Committee also considers
it  important  to  retain  flexibility  to  design  compensation  programs  that
recognize  a full  range of  performance  criteria  important  to the  Company's
success,  even where  compensation  payable under such programs may not be fully
deductible.  The Company expects that compensation  derived from the 1996 annual
incentive, Portfolio Grant-VII (other than those granted to new hires) and stock
option awards will be excluded from the deduction  limitation of Section  162(m)
and,  therefore,  will be fully  deductible  by the  Company.  The Company  also
expects  that the  compensation  derived from the future  vesting of  restricted
stock  grants  to  Messers.  Golub,  Chenault  and Farr may be  subject  to this
limitation.

      The Company's  executive  officers also participate in pension,  incentive
savings,  perquisite,  deferred compensation and stock ownership programs. Since
1994, the Committee has adopted an annual Pay for Performance  Deferral Program.
The program permits  participants  to defer  compensation up to a maximum of one
times base salary each year. Deferral  bookkeeping  accounts are established for
each  participating  employee and credited or debited  annually with  "interest"
equivalents  according to a schedule  based on the  Company's ROE as reported in
the annual  report.  Deferred  balances  are  debited or reduced in value if the
annual ROE is zero or less for a given year.  The  Committee  may adjust the ROE
schedule for major accounting changes,  significant changes to the Company's ROE
objectives  or if the annual rate of return on a 5-year  Treasury  note  becomes
less than 4% or greater  than 8%. The  Committee  may delay  payments  under the
program until they are fully deductible under Section 162(m).

      Approximately  175  senior  officers  are  required  to comply  with stock
ownership targets.  The ownership levels are equal to a multiple of an officer's
base salary on January 1994 or a date  following the officer's hire or promotion
date. The applicable  multiples  range from one times to five times base salary,
depending on job responsibilities. For Mr. Golub, the multiple is five times his
base salary.  Restricted stock which has not vested and stock options which have
not been exercised do not count toward  fulfilling the  requirement.  Executives
are expected to hold stock acquired under the long term program for  application
toward their stock ownership guidelines except in the case of stock used for the
payment of taxes or stock used to finance the cost of an option exercise.


                                       18
<PAGE>

CHIEF EXECUTIVE OFFICER COMPENSATION

      In 1996,  Mr. Harvey Golub,  Chairman and CEO,  earned an annualized  base
salary of  $900,000,  which was  effective  in  February  1995.  Pursuant to the
Committee's  practice of extending the time interval between  executive  officer
merit increases, he did not receive an increase in 1996.

      At its February 1997 meeting,  the Committee  awarded Mr. Golub $1,980,000
as payout of his 1996 incentive  award which was 1.65 times the reference  point
established  for the award. As described on page 16, the maximum award value was
derived from a formula  based on the  Company's  1996 ROE of 23.0% and growth in
earnings per share of 14.8% (both values  exclude the gain from the  disposition
of First Data Corporation  stock and the  restructuring  charge).  The Committee
certified that these  performance  goals had been satisfied.  In determining the
actual award, the Committee  assessed  Company  performance in 1996, Mr. Golub's
personal role in achieving that  performance,  and the economic and  competitive
environment in which that performance was achieved.

      In reviewing Mr. Golub's performance in 1996 and determining compensation,
the Committee took the following achievements into consideration:

      -- Total  shareholder  return  ("TSR")  from price  appreciation  and paid
         dividends of 39.8% from year-end 1995 to year-end  1996.  This compared
         to a TSR of 22.9% for  companies in the  Standard & Poor's  ("S&P") 500
         Index,  35.1%  for the  S&P  Financials  and  28.8%  for the Dow  Jones
         Industrial  Average (which includes companies in both the S&P 500 Index
         and the S&P Financials).

      -- Net  operating  income of $1.74  billion,  which was the highest in the
         Company's  history  and an  increase  of 11.2% over 1995.  This  growth
         includes an 18% increase in net income for American  Express  Financial
         Advisors ("AEFA") and a 13% increase in net operating income for Travel
         Related Services.

      -- Growth in earnings per share of 14.8% and ROE of 23.0% (values  exclude
         the gain from the disposition of First Data  Corporation  stock and the
         restructuring charge), the fourth consecutive year in which the Company
         met or exceeded its long term financial targets.

      -- The  development  of a number of new  products,  services  and business
         lines tailored to specific  customer  segments  including the launch of
         American  Express  Financial  Direct and the  expansion of the services
         available to small and large businesses.

      -- Opening  of the  American  Express  Card  network  to banks  and  other
         issuers,  as well as the  introduction  of new  proprietory and network
         card  products in the United States and several  other  countries.  The
         Company also  successfully  challenged the policies proposed by VISA to
         block member banks from issuing  American  Express  Cards in Europe and
         the Latin America/Caribbean and Asia/Pacific regions.

      -- Strengthening   the  Company's   international   business  and  forging
         alliances and joint  ventures  with partners in key markets  around the
         world.

                                       19
<PAGE>

      The  Committee  also took into  account  some  disappointments,  including
overall revenue growth that was below long-term targets; the inability to regain
market share in the Company's core card business; a cost structure that is still
too high;  weak  financial  results at  American  Express  Bank;  and  continued
competitive pressures in all of the Company's businesses.

      Overall,  the Company continued to make good progress towards implementing
its  strategy  for  reestablishing  American  Express  as a growth  company  and
achieving its vision of becoming the world's most respected  service brand.  Mr.
Golub,  along with the other  members of the Office of the Chief  Executive  and
other senior  executives,  has  performed an integral  role in  identifying  and
developing  opportunities  for  significant  growth in  financial  services  and
international markets as well as opening the American Express Card network.

      In 1996,  the  Committee  granted Mr.  Golub  long-term  incentive  awards
consisting of a 10-year  non-qualified  stock option to purchase  200,000 common
shares at fair market value at the date of grant and a PG-VII award with a grant
value of $1,000,000.  The stock option becomes  exercisable in cumulative annual
installments  of 33 1/3% over three  years.  The  PG-VII  award  earns  value as
described  on page 17 and is  payable  after  three  years.  These  awards  were
consistent  with the award  reference  points  established  by the  Committee as
described above. The Committee also granted Mr. Golub a special restricted stock
award of 35,000 shares.  The award vests in equal installments on the second and
fourth anniversary of the grant date.

      The three-year  performance period for Portfolio Grant V awards granted in
February  1994 ended in December  1996.  This award was  structured  to meet the
requirements  for  excluding  compensation  from the  million  dollar  deduction
limitation.  At its February 1997 meeting,  the Committee  certified the results
against  cumulative  earnings per share and average ROE goals of the awards,  as
well as the average stock price at the end of the period. The Committee approved
a total payout of $2,593,906  for Mr.  Golub.  The payout  reflects  adjustments
approved  by the  Committee  under the  terms of the award to take into  account
three-year  financial  results  and  unusual  events  (including   restructuring
activities,  the  Lehman  spin-off,  gains  and  losses  from  dispositions  and
accounting changes).

                                          COMPENSATION AND BENEFITS COMMITTEE
                                          Frank P. Popoff, Chairman
                                          Anne L. Armstrong
                                          Edwin L. Artzt
                                          Beverly Sills Greenough
                                          F. Ross Johnson


                                       20
<PAGE>

      The following table shows,  for the fiscal years ending December 31, 1996,
1995 and 1994,  the cash and other  compensation  paid or  accrued  and  certain
long-term awards made to the named executives for services in all capacities.


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                   ANNUAL COMPENSATION              LONG-TERM COMPENSATION
                             ------------------------------- -----------------------------------
                                                                    AWARDS(4)         PAYOUTS
                                                              ---------------------  ----------
                                                    OTHER     RESTRICTED             LONG-TERM
 NAME AND PRINCIPAL                                 ANNUAL      STOCK      OPTIONS/  INCENTIVE    ALL OTHER
     POSITION AT                                   COMPENSA-   AWARDS       SARS      PAYOUTS     COMPENSA-
  DECEMBER 31, 1996    YEAR  SALARY($) BONUS($)(2) TION($)(3)   ($)(5)    (# SHARES)   ($)(6)     TION($)(7)
  ----------------     ----  --------  ----------  ----------  --------    --------   ----------  ---------
<S>                    <C>   <C>      <C>          <C>       <C>          <C>       <C>          <C>
H. Golub.............  1996  $900,000 $1,980,000    $246,634  $1,618,750   200,000  $ 2,593,906   $324,882
Chairman and Chief     1995   876,923  1,860,000     250,017           0   200,000    2,603,660    378,344
Executive Officer      1994   800,000  2,040,000     236,729           0   228,093    1,799,872    167,474

K.I. Chenault........  1996   550,000    990,000     188,152   1,156,250   110,000    1,129,532    109,717
Vice Chairman          1995   532,692    930,000     202,986     680,000   110,000    1,545,909    177,399
                       1994   475,000    785,000          --     442,498    79,829    1,008,132     69,643

G.L. Farr............  1996   550,000    950,000     175,446   1,156,250   110,000    1,037,551     60,737
Vice Chairman          1995(1)359,615    930,000     137,620   1,728,150   160,000      520,741    962,503
                       1994        --         --          --          --        --           --         --

J.S. Linen...........  1996   550,000    695,000     184,032           0    50,000    1,426,596    233,878
Vice Chairman          1995   550,000    605,000     192,995           0    50,000    1,432,015    421,068
                       1994   550,000    850,000     190,733           0    62,723    1,360,226    142,879

D.R. Hubers..........  1996   425,000    750,000      72,445           0    70,000    1,177,982    112,568
President and Chief    1995   421,154    650,000      55,119           0    70,000    1,174,027    149,787
Executive Officer-     1994   400,000    660,000          --           0    79,829      705,175     79,823
American Express
Financial Corporation

- -------------
(1)   Reflects compensation  starting May 1, 1995, the  date Mr. Farr  commenced 
      employment with the Company.
(2)   1996 bonuses were paid pursuant to  1996  incentive  awards  described  on 
      page 16.
(3)   Amounts  reported in  this  column  for 1996  reflect  perquisites,  other
      personal benefits and amounts reimbursed for the payment of
      taxes.  Included  is the cost to the  Company  of the  following:  for Mr.
      Golub,  local travel allowance of $71,261 (plus $46,429 for the payment of
      related taxes) and personal travel expenses of $93,084;  for Mr. Chenault,
      local travel allowance of $84,661 (plus $55,159 for the payment of related
      taxes);  for Mr. Farr, local travel allowance of $84,661 (plus $55,159 for
      the payment of related taxes);  for Mr. Linen,  local travel  allowance of
      $84,661  (plus  $55,159  for the  payment  of  related  taxes) and for Mr.
      Hubers,  flexible  perquisite  allowance  of $35,000 and  personal  travel
      expenses of $16,050.
(4)   Stock-based  awards  issued  under the 1979 and 1989  Long-Term  Incentive
      Plans  and  outstanding  prior to the 1994  spin-off  of  Lehman  Brothers
      Holdings  Inc.  ("Lehman")  were  adjusted  in May  1994  by a  factor  of
      approximately  1.1404 to preserve  the economic  value of the awards.  The
      numbers of shares underlying grants of restricted stock, stock options and
      the  exercise  prices  of stock  options  shown in the  tables on pages 21
      through 24 have been adjusted for the spin-off.
</TABLE>

                                       21
<PAGE>

(5)   Restricted stock awards are valued in the table above at their fair market
      value based on the per share closing price of the Company's  common shares
      on the New York  Stock  Exchange  on the date of grant.  Restricted  stock
      holdings as of December  31, 1996 and their fair market value based on the
      per share closing price of $56.50 on December 31, 1996 were as follows:

                                  NUMBER OF                       VALUE ON
NAME                         RESTRICTED SHARES                DECEMBER 31, 1996
- -----                        -----------------                -----------------
H. Golub...............            95,441                         $5,392,417
K.I. Chenault..........            75,791                          4,282,192
G.L. Farr..............            50,000                          2,825,000
J.S. Linen.............            27,940                          1,578,610
D.R. Hubers............            13,913                            786,085

      Dividends  are payable on the  restricted  shares to the extent and on the
      same date as dividends are paid on Company common shares. In 1995 Mr. Farr
      was awarded  50,000 shares of restricted  stock which provided for vesting
      in equal installments on the first two anniversaries of the date of grant.
      In 1996 Messrs.  Golub,  Chenault and Farr were awarded 35,000, 25,000 and
      25,000  shares,  respectively,  of  restricted  stock which  provided  for
      vesting in equal  installments on the second and fourth anniversary of the
      date of grant.

(6)   Includes  payout of a PG-V award  granted  to Mr.  Farr when he joined the
      Company in May 1995.

      Each PG-V award consisted of two  components.  Sixty percent of the target
      value of each PG-V award was allocated to a Financial Incentive component,
      which was valued based on cumulative earnings and return on equity targets
      for  the  business  segments  of the  Company  or  for  the  Company  on a
      consolidated  basis for the period  January 1994 to December  1996.  Forty
      percent was allocated to Stock Incentive Units, which were valued based on
      the  Company's  average  share price  during the 60 trading  days prior to
      February 24, 1997. PG-V awards granted to the named executives (other than
      Mr. Farr) were structured to satisfy  requirements  for  deductibility  of
      "performance-based"   compensation  under  the  million  dollar  deduction
      limitation.  The value of the PG-V award was adjusted by the  Committee to
      take  into  account  three-year   financial  results  and  unusual  events
      (including restructuring activities, the Lehman spin-off, gains and losses
      from dispositions and accounting changes).

(7)   Amounts  reported  under "All Other  Compensation"  for 1996  include  the
      dollar value of the following:

                                            
                                                                             
                                            EMPLOYER             
                              PAYMENTS   CONTRIBUTIONS     ABOVE-       VALUE OF
                               UNDER      UNDER PROFIT     MARKET        SPLIT-
                               CAPITAL      SHARING,     EARNINGS ON     DOLLAR
                              PARTNERS    SAVINGS AND     DEFERRED       LIFE
                              I AND II   RELATED PLANS   COMPENSATION  INSURANCE
                              --------   -------------   ------------  ---------

H. Golub ...............      $ 86,800      $ 65,502      $128,431      $ 44,149
K.I. Chenault ..........        39,930        46,840           772        22,175
G.L. Farr ..............             0        13,415             0        47,322
J.S. Linen .............       121,668        48,131        31,673        32,406
D.R. Hubers ............        26,620        37,005        17,298        31,645
                           
                                           22
<PAGE>                     
                           
     Capital  Partners  I and  Capital  Partners  II  are  limited  partnerships
established  by  Lehman  in 1985  and  1988,  respectively.  Pursuant  to  these
partnerships,  senior  officers  were  offered  the  opportunity  to invest in a
portfolio  of high risk  investments.  An  affiliate  of  Lehman is the  general
partner and invested most of the capital of the  partnerships.  Amounts reported
reflect income  distributions  and  distributions  related to the liquidation of
assets.
                           
     The  following   table  contains   information   concerning  the  grant  of
nonqualified  stock options in tandem with stock  appreciation  rights (SARs) in
1996 to the named executives:
                         


<TABLE>
<CAPTION>
                                                 OPTION/SAR GRANTS IN 1996
                                                   INDIVIDUAL GRANTS (1)
                                 ---------------------------------------------------------
                                   NUMBER OF    % OF TOTAL
                                  SECURITIES   OPTIONS/SARS
                                  UNDERLYING    GRANTED TO                                     GRANT DATE
                                 OPTIONS/SARS    EMPLOYEES EXERCISE PRICE                        PRESENT
    NAME                          GRANTED (#)     IN 1996      ($/SH)      EXPIRATION DATE     VALUE $(2)
   ------                        -------------  ----------- ------------   ---------------    ------------
<S>                                  <C>            <C>         <C>             <C>             <C>      
H. Golub......................       200,000        2.8%        $46.25          2/26/06         $2,292,000
K.I. Chenault.................       110,000        1.5          46.25          2/26/06          1,260,600
G.L. Farr.....................       110,000        1.5          46.25          2/26/06          1,260,600
J.S. Linen....................        50,000        0.7          46.25          2/26/06            573,000
D.R. Hubers...................        70,000        1.0          46.25          2/26/06            802,200
- -------------
(1)   Stock  options were granted in February 1996 to Messrs.  Golub,  Chenault,
      Farr, Linen and Hubers.  Options become  exercisable in cumulative  annual
      installments  of  33 1/3 percent  per  year  on each  of the  first  three
      anniversaries of the grant date. These options were granted in tandem with
      SARs.  SARs can be exercised only in very limited  circumstances,  such as
      when the option is about to expire, when the participant  retires, or, for
      executive   officers,   when  the  related  stock  option   becomes  fully
      exercisable  and then only to the extent of 50% of the underlying  shares.
      Upon  exercise of an SAR, the holder may receive  cash,  common  shares or
      other  consideration  equal  in  value to (or,  at the  discretion  of the
      Committee, less than the value of) the difference between the option price
      and  the  fair  market  value  of the  Company's  common  shares,  and the
      appropriate  portion or all of the related stock option is then cancelled.
      Upon  termination  or  exercise  of  any  stock  option,  any  tandem  SAR
      automatically terminates.

(2)   These values were calculated as of the grant date using a variation of the
      Black-Scholes   option   pricing   model.   The  model  is  a  complicated
      mathematical   formula   premised   on   immediate    exercisability   and
      transferability  of the options,  which are not features of the  Company's
      options  granted to  executive  officers and other  employees.  The values
      shown are theoretical and do not necessarily reflect the actual values the
      recipients  may  eventually  realize.  Any actual  value to the officer or
      other  employee  will  depend on the extent to which  market  value of the
      Company's  common shares at a future date exceeds the exercise  price.  In
      addition to the stock prices at grant and the exercise  prices,  which are
      identical,   and  the  seven-year  term  of  each  option,  the  following
      assumptions for modeling were used to calculate the values shown: expected
      dividend  yield (3.1% - the historic  average yield for the most recent 60
      months prior to the grant dates),  expected stock price volatility (.23% -
      the most recent volatility for the month-end stock prices of the Company's

                                       23
<PAGE>

      common shares for the 60 months prior to the grant  dates),  and risk-free
      rate of return  (5.9%-equal to the yield on a zero-coupon  seven year bond
      on the option grant dates).  The assumptions and the calculations used for
      the  model  were  provided  by an  independent  consulting  firm  and  are
      consistent with the  assumptions for reporting stock option  valuations in
      the Company's Annual Report to Shareholders.
</TABLE>

      The  following  table  sets  forth  information  for the named  executives
regarding the exercise of stock options and/or SARs during 1996 and  unexercised
options and SARs held as of the end of 1996:


                   AGGREGATED OPTION/SAR EXERCISES IN 1996 AND
                         YEAR-END 1996 OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                      NUMBER OF SECURITIES         VALUE OF UNEXERCISED
                                                           UNDERLYING                  IN-THE-MONEY
                                                    UNEXERCISED OPTIONS/SARS           OPTIONS/SARS
                            SHARES                    AT DECEMBER 31, 1996        AT DECEMBER 31, 1996(1)
                           ACQUIRED        VALUE    --------------------------   ---------------------------
                          ON EXERCISE    REALIZED    EXERCISABLE UNEXERCISABLE   EXERCISABLE  UNEXERCISABLE
NAME                          (#)           ($)          (#)          (#)            ($)           ($)
- -----                     -----------    --------    ----------- ------------   ------------  ------------
<S>                          <C>        <C>            <C>           <C>         <C>            <C>       
H. Golub.................    119,744    $2,984,861     905,821       409,362     $28,346,843    $7,370,617
K.I. Chenault............     50,862     1,232,922     360,164       209,944      10,944,784     3,592,633
G.L. Farr................          0             0      53,332       216,668       1,169,944     3,467,476
J.S. Linen...............     50,178     1,136,212     389,202       104,242      12,433,434     1,902,969
D.R. Hubers..............     45,616     1,105,754     150,678       143,277       4,288,069     2,582,625
- -------------
(1)   Based on the $56.50 closing price of the Company's common shares on the New York Stock Exchange on December 31, 1996.
</TABLE>

                                       24
<PAGE>


      The following table sets forth information  concerning long-term incentive
plan awards made in 1996 to the named executives:


                   LONG-TERM INCENTIVE PLANS -- AWARDS IN 1996
<TABLE>
<CAPTION>
                                                                            ESTIMATED FUTURE PAYOUTS
                                                        PERFORMANCE UNDER NON-STOCK PRICE-BASED COMPONENT(1)
                       DOLLAR VALUE($)/                              --------------------------------------
NAME                   NUMBER OF UNITS                   PERIOD(1) THRESHOLD ($)  TARGET ($)    MAXIMUM ($)
- -----                  ---------------                   --------- ------------- -----------  -------------
<S>                    <C>                                <C>          <C>          <C>         <C>       
H. Golub........PG-VII $600,000  Financial Incentive      1996-98      $450,000     $900,000    $2,700,000
                       9,282     Stock Incentive Units    1996-98            --           --            --
- ------------------------------------------------------------------------------------------------------------
K.I. Chenault...PG-VII $360,000  Financial Incentive      1996-98       270,000      540,000     1,620,000
                       5,569     Stock Incentive Units    1996-98            --           --            --
- ------------------------------------------------------------------------------------------------------------
G.L. Farr.......PG-VII $360,000  Financial Incentive      1996-98       270,000      540,000     1,620,000
                       5,569     Stock Incentive Units    1996-98            --           --            --
- ------------------------------------------------------------------------------------------------------------
J.S. Linen......PG-VII $285,000  Financial Incentive      1996-98       213,750      427,500     1,282,500
                       4,409     Stock Incentive Units    1996-98            --           --            --
- ------------------------------------------------------------------------------------------------------------
D.R. Hubers.....PG-VII $285,000  Financial Incentive      1996-98       213,750      427,500     1,282,500
                       4,409     Stock Incentive Units    1996-98            --           --            --
- ------------------------------------------------------------------------------------------------------------
</TABLE>

(1)   Reflects  PG-VII awards  granted to the named  executives in February 1996
      for the January 1996 to December 1998 performance period.

      Performance  Grant  awards  provide  competitive  compensation  to  retain
      participants  in the employment of the Company and  incentives  toward the
      achievement  of Company  and  business  unit goals that are  important  to
      shareholders.  Each  Performance  Grant award  contains the two components
      shown  in this  table,  Financial  Incentive  and  Stock  Incentive  Units
      components.  The Financial  Incentive  component  will earn value based on
      achievement of the cumulative earnings (or earnings per share) and average
      return on equity  targets  for a business  segment  of the  Company or the
      Company on a  consolidated  basis,  depending on whether the  executive is
      employed  by a business  unit or the  Company.  The  threshold,  target or
      maximum   amounts   may  be  earned  if   varying   combinations   of  the
      pre-established  cumulative  earnings  (or earnings per share) and average
      return on equity targets are met. The component will not earn value unless
      minimum  levels of these  performance  measures  are  achieved  during the
      performance period. Each Stock Incentive Unit will earn value equal to the
      average of the high and low sales prices of the  Company's  common  shares
      for the 60 trading days prior to the Committee's meeting in February 1999.
      Minimum  performance  levels for cumulative  earnings and return on equity
      are required for the Stock  Incentive  Units of the PG-VII  awards to have
      any value. The Committee has the discretion to make  adjustments  downward
      only to the sum of the value of both components based on its assessment of
      Company, business unit and individual performance.

      PG-VII awards  granted to the  Company's  executive  officers,  except for
      awards to two  executive  officers  not named in the table who  joined the
      Company  in  the  latter  half  of  1996,   were   structured  to  satisfy
      requirements for deductibility of  "performance-based"  compensation under
      the Million Dollar Cap.  Regulations  applicable to the Million Dollar Cap
      permit the value produced by these goals to be adjusted downward only. The
     

                                       25
<PAGE>

      threshold,  target and maximum  estimated future payouts for the Financial
      Incentive  component of each PG-VII award were established as multiples of
      the dollar  grant value of the  component  to provide the  Committee  with
      flexibility to adjust  downward the values  produced by both components of
      the award and still  maintain the  deductibility  of  payments.  The final
      value of the awards (including downward adjustments) will be determined by
      the Committee based on its assessment of factors such as Company, business
      unit and individual performance for the 1996-98 performance period.

                                       26
<PAGE>


PERFORMANCE GRAPH

      The graph below compares the cumulative  total  shareholder  return on the
common shares of the Company for the last five fiscal years with the  cumulative
total  return on the S&P 500 Index and the S&P  Financials  over the same period
assuming the  investment of $100 in the  Company's  common  shares,  the S&P 500
Index and the S&P  Financials on December 31, 1991 and the  reinvestment  of all
dividends.  On May 31, 1994 the Company  distributed to shareholders  all of the
common stock of Lehman owned by it as a special dividend. The graph accounts for
this distribution as though it were paid in cash and reinvested in common shares
of the Company.

              COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN AMONG
           AMERICAN EXPRESS COMPANY, S&P 500 INDEX AND S&P FINANCIALS

[The table  below contains the data  points used in the Performance Graph  which
appears in the printed Proxy Statement.]

Value of Investment


- --------------------------------------------------------------------------------
  Year-End Data          1991      1992     1993    1994      1995      1996
  -------------          ----      ----     ----    ----      ----      ----

American Express ...   $100.00   $125.40  $161.20  $181.30   $258.80   $361.80

S&P 500 Index ......   $100.00   $107.60  $118.40  $120.00   $165.00   $202.70

S&P Financials .....   $100.00   $123.30  $136.90  $132.20   $203.40   $274.70
- --------------------------------------------------------------------------------

                                       27
<PAGE>


PENSION BENEFITS

      The  Company   maintains  the  American   Express   Retirement  Plan  (the
"Retirement Plan"), which provides benefits for eligible employees. Through June
30, 1995 the Retirement  Plan was structured as a traditional,  defined  benefit
plan.  Effective July 1, 1995,  the present value of accrued  benefits under the
Retirement Plan was converted to a cash balance  formula.  In addition,  the IDS
Retirement Plan, another traditional defined benefit plan maintained by American
Express  Financial  Corporation,  was  merged  effective  July 1,  1995 into the
American  Express  Retirement  Plan and the  benefits  under  the IDS plan  were
similarly converted.

      Under the cash  balance  formula,  each  participant  has an account,  for
record keeping purposes only, to which credits are allocated each payroll period
based upon a percentage (the "Applicable  Percentage") of the participant's base
salary plus bonus paid in the current pay period ("Pensionable  Earnings").  The
applicable  percentage  is  determined  by the age and years of  service  of the
participant  with the  Company and its  affiliates  as of the end of the current
calendar  year.  The following  table shows the  Applicable  Percentage  used to
determine credits at the age and years of service indicated.

                       SUM OF AGE PLUS
                       YEARS OF SERVICE       APPLICABLE PERCENTAGE
                        --------------        --------------------
                        Less than 35                 2.50%
                        35-44                        3.25
                        45-59                        4.25
                        60-74                        5.75
                        75-89                        8.00
                        90 or more                  10.00

      As of January 1, 1997 the sum of age plus  years of  service  for  Messrs.
Golub, Chenault, Farr, Linen and Hubers was 72, 62, 58, 82 and 87, respectively.

      In addition,  all balances in the  accounts of  participants  earn a fixed
rate of interest which is credited annually.  The interest rate for a particular
year is based on the average of the daily  five-year  U.S.  Treasury Note yields
for the previous  October 1 through  November 30. The minimum interest rate is 5
percent.  The maximum rate is 10 percent or the annual maximum interest rate set
by the U.S.  government for determining lump sum values,  whichever is less. For
1996 the interest rate was 5.78%, and is 6.13% for 1997.

      At retirement or other  termination of employment,  an amount equal to the
vested balance then credited to the account is payable to the participant in the
form of an  immediate  or deferred  lump sum or annuity  for the entire  benefit
under the Plan.  Participants  may  choose a  separate  form of  payment  of the
portion  of  the  benefit   accrued  before  July  1,  1995  if  the  individual
participated in the Retirement  Plan or a predecessor  plan before July 1, 1995.
Annuity  payment  options  available  before July 1, 1995 are available for this
portion of the benefit.

      The table below sets forth the estimated annual benefit payable to each of
the individuals named in the Summary Compensation Table as a single life annuity
at age 65 under  the  Retirement  Plan  and the  American  Express  Supplemental
Retirement  Plan  (the   "Supplemental   Retirement   Plan").  The  Supplemental

                                       28
<PAGE>

Retirement Plan is an unfunded,  non-qualified deferred compensation arrangement
that primarily  provides  benefits that cannot be payable under a qualified plan
like the  Retirement  Plan  because of the maximum  limitations  imposed on such
plans by the  Code.  The  projections  contained  in the  table are based on the
following assumptions:  1) employment until age 65 at base salaries in effect at
December  31, 1996 with no increase in salary;  2) annual  bonuses  equal to the
average bonus over the last five years (1992  through  1996) for Messrs.  Golub,
Linen and Chenault;  the 1996 bonus for Mr. Farr, and the average of 1994,  1995
and 1996 bonuses for Mr. Hubers; 3) interest credits at the actual rates,  6.96%
for 1995,  5.78% for 1996,  and 6.13% for 1997,  and the minimum  rate of 5% for
1998 and later years; and 4) the conversion to a straight life annuity at normal
retirement  age is based on an  interest  rate of 7% and the 1983 Group  Annuity
Mortality table, which sets forth generally accepted life expectancies.
      Prior to May 1, 1985 the Company  maintained  the American  Express Funded
Pension Plan (the "Funded Pension Plan"),  which was terminated  effective April
30, 1985.  In accordance  with  applicable  federal law, all benefits  under the
Funded Pension Plan accrued to the date of  termination  became fully vested and
nonforfeitable.  Paid-up  annuities were purchased from an insurance  company to
cover vested  accrued  benefits,  except for nominal  amounts of vested  accrued
benefits  distributed in cash. Messrs.  Linen and Chenault received past service
credit for the periods during which they were covered by the Funded Pension Plan
for purposes of  determining  the  Applicable  Percentage.  The table sets forth
separately the annual benefit payable by the insurance  company as a single life
annuity at age 65 to Messrs. Linen and Chenault.

<TABLE>
<CAPTION>
                                RETIREMENT PLAN AND              ANNUAL BENEFITS
                           SUPPLEMENTAL RETIREMENT PLAN            PAYABLE BY
EXECUTIVE OFFICER            ESTIMATED ANNUAL BENEFITS          INSURANCE COMPANY      TOTAL ANNUAL BENEFITS
- ---------------            ----------------------------        ------------------      ----------------------
<S>                                    <C>                             <C>                     <C>
H. Golub...................            $378,890                             0                  $378,890
J.S. Linen.................             640,386                        65,508                   705,894
K.I. Chenault..............             420,119                         5,747                   425,866
G.L. Farr..................             102,251                             0                   102,251
D.R. Hubers................             265,846                             0                   265,846
</TABLE>

      At the time of Mr. Golub's  employment by the Company in 1983, the Company
entered  into  a  separate   unfunded,   non-qualified   deferred   compensation
arrangement with him. Under this arrangement, at the time of his retirement, the
Company will calculate the annual pension  benefits that would have been payable
to  him  had  he  commenced   participation  in  the  Retirement  Plan  and  the
Supplemental  Retirement  Plan  effective  November 1, 1978  (which  includes an
additional  five years of service above his actual service with the Company (six
years) and American  Express  Financial  Corporation  (seven years)) in order to
compensate  him  for  benefits  he  forfeited  on  termination  of his  previous
employment.  For purposes of this  arrangement  Mr. Golub's opening cash balance
account value and the ongoing  Applicable  Percentage were calculated based upon
an additional five years of service. The Company will pay to Mr. Golub an amount
on an unfunded  basis to the extent of any difference  between such  calculation
and amounts he is eligible to receive under the Retirement Plan and Supplemental
Retirement Plan based on his actual years of service under these Plans.

      In 1995 the  Compensation  and  Benefits  Committee  approved an unfunded,
non-qualified  arrangement  for  Mr.  Farr.  The  arrangement  provides  for  an
additional  service  credit of five years upon the  completion  of five years of

                                       29
<PAGE>

actual  service.  At the end of five years of service,  eligibility  for pension
benefits and the value of pension  benefits will be determined using a hire date
five years  prior to actual date of hire.  The  Company  will pay to Mr. Farr an
amount  on an  unfunded  basis to the  extent  of any  difference  between  such
calculation  and amounts he is eligible to receive under the Retirement Plan and
Supplemental  Retirement  Plan based on his actual years of service  under these
plans.

SEVERANCE AND CHANGE IN CONTROL ARRANGEMENTS

      During  1993 the  Compensation  and  Benefits  Committee  and the Board of
Directors  adopted a uniform  policy for  severance  arrangements  applicable to
senior  management  (including the named  executives) of the Company,  effective
January  1, 1994.  In  addition,  in 1994 the  Committee  and the Board  adopted
certain  arrangements  applicable to senior  management and other employees that
would be effective upon a change in control of the Company.

      Under the severance policy,  in the event that the Company  terminates the
employment  of   participating   officers  for  reasons   generally  other  than
misconduct,  or in the event of a termination by mutual  agreement,  the officer
would be entitled to receive  severance  payments in installments  over a period
not to exceed two years, subject to the execution of an agreement and compliance
with  certain  restrictive  covenants,  including  a covenant  not to compete or
solicit  customers  or  employees,  a  nondisclosure  covenant  and a release of
claims.  If  the  officer  does  not  comply  with  these  covenants   following
termination of employment,  severance  payments will be subject to forfeiture or
recovery  by the  Company.  For each  named  executive  officer,  the  amount of
severance  will equal two years'  base salary at the then  current  rate and two
times the amount of bonus approved for the executive for the prior year.

      Senior management of the Company, including the named executives, would be
entitled  to receive  the same  amount of  severance  in a lump sum  (subject to
compliance with certain of the above covenants) if, within two years following a
change in control of the  Company,  the  officer  resigns  for good reason or is
terminated by the Company for reasons generally other than willful misconduct or
conviction of a felony (the "Termination Conditions"). Good reason means certain
reductions  in base  salary,  certain  relocations,  the  assignment  of  duties
materially  inconsistent  with the duties  prior to the change in control,  or a
significant  reduction in the officer's  position.  A change in control includes
the acquisition of beneficial ownership by certain persons of 25% or more of the
Company's common shares or all outstanding voting securities of the Company, the
current  Board  members of the Company  cease to  constitute a majority  thereof
(except that any new Board member approved by at least a majority of the current
Board is  considered  to be a member of the current  Board),  or certain  events
relating to reorganizations,  mergers, consolidations,  liquidations or sales of
all or substantially all of the Company's assets.

      If either of the Termination Conditions is met, senior officers, including
the named executives,  would also receive a pro rata bonus for the year in which
the  officer is  terminated,  based on the  average of the  bonuses  paid to the
officer for the two years prior to a change in control.  The Company  would also
transfer to the officers the policies  under the Company's  Key  Executive  Life
Insurance  Plan,  which currently  provides  coverage equal to four times annual

                                       30
<PAGE>

base salary up to a maximum of $1,500,000. Upon a change in control, the Company
would fully fund accrued  benefits under the Company's  Supplemental  Retirement
Plan with a lump sum  contribution to a trust. If a termination  described above
occurs within one year  following a change in control,  such  officers  would be
entitled to an additional  benefit  under the  Supplemental  Retirement  Plan as
though they had been credited  with an  additional  two years of service and age
under  the  American  Express  Retirement  Plan  (or one year of  credit  if the
termination  occurs  between one and two years  following a change in  control).
Upon a change in control,  participants in the Company's  deferred  compensation
plans,  including the Pay for  Performance  Deferral  Program,  would receive an
additional  credit to their accounts of an amount equal to two years of interest
based on the rate for the year  prior to the  change in  control  and a lump sum
payment of their balances in these plans. Upon a change in control,  outstanding
stock  options and  restricted  stock awards  issued to  participants  under the
Company's 1979 and 1989 Long-Term  Incentive  Plans (other than certain  options
issued outside of the U.S.) would immediately vest. If either of the Termination
Conditions is met, outstanding  Portfolio Grant awards under the 1989 Plan would
immediately  vest and a pro rata amount  would be paid based on an award  period
ending  on the date of  termination  of  employment.  Generally,  to the  extent
necessary to avoid the disallowance of the deductibility of payments or benefits
under the plans or programs  described above,  such payments or benefits will be
reduced to a level such that they will not constitute  parachute payments within
the meaning of Section 280G of the Code.


                     CERTAIN TRANSACTIONS AND OTHER MATTERS

      In the ordinary course of business,  the Company and its subsidiaries from
time to time  engage  in  transactions  with  other  corporations  or  financial
institutions  whose  officers  or  directors  are  directors  or officers of the
Company or a  subsidiary.  Transactions  with such  corporations  and  financial
institutions  are  conducted  on an  arm's-length  basis and may not come to the
attention  of  the  directors  or  officers  of  the  Company  or of  the  other
corporations or financial institutions involved.

      From time to time,  executive  officers  and  directors of the Company and
their  associates may be indebted to certain  subsidiaries  of the Company under
lending  arrangements  offered by those subsidiaries to the public. For example,
such  persons may during the past year have been  indebted  to American  Express
Centurion Bank for balances on the Optima Card and may be similarly  indebted to
other  subsidiaries  of the Company  during 1997.  Such  indebtedness  is in the
ordinary course of the Company's  business,  is substantially on the same terms,
including  interest  rates,  as those  prevailing  at the  time  for  comparable
transactions with other persons, and does not involve a more than normal risk of
collectibility or present other features unfavorable to the Company. The Company
and its  subsidiaries  and affiliates,  in the ordinary course of business,  may
have  individuals  in their  employ who are  related to  executive  officers  or
directors of the Company.  These  individuals are compensated  commensurate with
their duties. In addition, such executive officers, directors and associates may
engage in transactions in the ordinary course of business  involving other goods
and  services  provided  by the Company  and its  subsidiaries,  such as travel,
insurance  and  investment  services,  on terms  similar  to those  extended  to
employees of the Company generally.

      In the  ordinary  course of  business,  the Company  and its  subsidiaries
maintain  various  arm's-length   relationships  with  Berkshire  Hathaway  Inc.
("Berkshire"),  FMR Corp.  or  companies in which they have  substantial  equity

                                       31
<PAGE>

positions,  including the relationships described below. Some of these companies
are service establishments that accept the American Express Card for charges for
goods and  services  and pay TRS fees  when the Card is used and may enter  into
joint marketing  arrangements from time to time. TRS provides Corporate Card and
travel  services  to a number of these  companies  and  receives  fees for these
products and services.  A company in which  Berkshire  has a substantial  equity
position  is a  participating  airline in TRS'  Membership  Rewards  program and
receives  payments from TRS in connection with such  participation.  The Company
and  its  subsidiaries  also  engage  in  banking,  finance,  foreign  exchange,
advisory,  securities brokerage or other commercial  transactions with companies
in which Berkshire has a substantial  equity position and pay or receive fees in
connection with these transactions.

      In 1996  the  Company  entered  into a  transaction  with a firm in  which
Berkshire has a substantial  equity  position to hedge a portion of its position
in  shares  of First  Data  Corporation  common  stock.  The  Company  purchased
2,530,000  put options with a weighted  average  strike price of $66.36 and sold
2,530,000  call options  with a weighted  average  strike  price of $70.34.  The
Company  paid  to this  firm a net  premium  of  approximately  $3,300,000  upon
entering into the transaction and  approximately  $19,988,000 upon settlement of
the transaction.

      During  1996,  in  connection  with its  ongoing  program of  repurchasing
Company shares,  the Company  purchased a total of 195,000 Company common shares
from Fidelity Capital  Markets,  a subsidiary of FMR. The average price paid per
share was $44.59,  reflecting the  prevailing  open market prices at the time of
purchase. The Company also paid a brokerage commission of four cents per share.

      In 1983 the shareholders of the Company approved the adoption of the Stock
Purchase  Assistance  Plan ("SPAP") with the purpose of  encouraging  members of
senior  management  to  increase  their  proprietary   interest  in  the  future
performance of the Company by providing full recourse loans to key employees for
exercising stock options (and/or for paying any taxes in respect thereof) or for
buying  Company  common  shares at fair market  value from the Company or in the
open market. The SPAP is administered by the Compensation and Benefits Committee
or its  delegate.  The  maximum  aggregate  borrowing  authority  under  SPAP is
presently  $30  million.  Under  the  terms  of  SPAP,  eligible  key  employees
(approximately  175 persons,  including those named in the Summary  Compensation
Table on page __) may borrow a maximum of 300 percent of their respective annual
base salaries,  provided that such persons furnish  sufficient  collateral under
guidelines established from time to time by the Committee (presently 100 percent
of the  amount of the loan on the date of  grant).  Such  loans  currently  have
five-year maturities,  bear interest payable quarterly at a variable rate of two
percentage  points  below the prime rate of a major New York City bank,  and are
payable in full upon the occurrence of certain events,  including termination of
employment.  Based on the current  prime rate,  such loans bear  interest at the
rate of 6.25  percent  per annum.  During 1996 Mr.  Hubers had a maximum  amount
outstanding  under  SPAP  of  $205,318.   As  of  March  10,  1997  Mr.  Hubers'
indebtedness  was the same. For all executive  officers as a group,  the maximum
aggregate  amount  outstanding  during 1996 under SPAP was  $493,982,  and as of
March 10, 1997 the aggregate amount outstanding was the same.

      Shareholder  derivative actions were brought in 1990 and 1991 in state and
federal court against the then current  directors,  certain former directors and


                                       32
<PAGE>

certain  former  officers and  employees of the Company.  The state court action
alleged that the defendants breached their duty of care in managing the Company,
purportedly  resulting in losses and in the  Company's  payment of $8 million in
July 1989 to certain charities agreed to by the Company and Edmond J. Safra. The
federal court actions were dismissed and the state court actions were settled.


                              SELECTION OF AUDITORS

      The Board of Directors  recommends to the shareholders  their ratification
of its  selection  of Ernst & Young  LLP,  independent  auditors,  to audit  the
accounts of the Company and its subsidiaries for 1997. The following  resolution
will be offered at the shareholders' meeting:

      RESOLVED,  that the appointment by the Board of Directors of Ernst & Young
LLP,  independent  auditors,  to  audit  the  accounts  of the  Company  and its
subsidiaries for 1997 is ratified and approved.

      In the event the shareholders fail to ratify the appointment, the Board of
Directors  will  consider  it a  direction  to  select  other  auditors  for the
subsequent year. Even if the selection is ratified,  the Board of Directors,  in
its discretion,  may direct the appointment of a new independent accounting firm
at any time during the year,  if the Board feels that such a change  would be in
the best interests of the Company and its shareholders.

      Ernst & Young LLP or a predecessor  firm has been serving as the Company's
independent  auditors since 1975. Ernst & Young LLP follows a policy of rotating
the partner in charge of the Company's  audit every seven years.  Other partners
and  non-partner  personnel  are rotated on a periodic  basis.  The Company paid
Ernst &  Young  LLP  the  sum of  $10.5  million  for  the  firm's  1996  annual
examination of the financial statements of the Company and its subsidiaries.

      A representative of Ernst & Young LLP will be present at the shareholders'
meeting with the  opportunity  to make a statement if he or she desires to do so
and will be available to respond to appropriate questions.

                   PROPOSAL TO AMEND AND RESTATE THE COMPANY'S
                          CERTIFICATE OF INCORPORATION

      On February 24, 1997 the Board of  Directors  of the Company  approved and
recommended  for  submission  to  shareholders  an  amendment  to the  Company's
Certificate of Incorporation  to delete the provisions  relating to three series
of preferred stock which are no longer  outstanding.  The amendment also updates
the address of the Company's  principal  executive  offices.  The purpose of the
amendment and  restatement  is solely to  streamline  and simplify the Company's
Certificate of Incorporation in a single certificate that supersedes the current
certificate and all subsequent amendments.

      The Company's Certificate of Incorporation currently contains the terms of
three series of preferred  stock,  all of which have been  redeemed or converted
into common stock since their issuance and are no longer outstanding.  The terms
of each series are  contained in lengthy  certificates  of amendment  which were
added to the Company's Certificate of Incorporation at the time of issuance. The
Company's Certificate of Incorporation  currently contains over 45 pages of this
obsolete  material  which the  proposed  amended  and  restated  Certificate  of

                                       33

<PAGE>

Incorporation would eliminate. It would not, however, change any of the existing
rights or powers of shareholders or the capitalization of the Company. Nor would
it change  the  ability of the Board to create  and issue  additional  series of
preferred stock in the future without shareholder approval.

      A copy of the proposed  amended and restated  Certificate of Incorporation
appears as Exhibit A to this proxy statement.

ACCORDINGLY,  YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  FOR THE  FOLLOWING
RESOLUTION:

      RESOLVED,  that the Company's  Certificate of Incorporation be amended and
restated  substantially  as  set  forth  in  Exhibit  A to the  Company's  Proxy
Statement  dated March 12, 1997, and that the Chairman,  any Vice Chairman,  any
Executive Vice President and the Secretary of the Company be and they hereby are
authorized to execute and file a Restated  Certificate of  Incorporation  of the
Company pursuant to the Business Corporation Law of the State of New York and to
do all acts and things necessary in connection therewith.

                              SHAREHOLDER PROPOSALS

      Management  receives proposals during the year from shareholders,  some of
which may be either  implemented  by  management  or withdrawn by the  proponent
after review and discussion and therefore need not be presented to  shareholders
in the proxy statement.

      Other resolutions from shareholders, such as the ones presented below, are
regarded by management as being not in the best interests of the Company and its
shareholders, and are presented to the shareholders for a vote.
SHAREHOLDER PROPOSAL 1

      Mr. John J. Gilbert and/or Ms.  Margaret R. Gilbert,  29 East 64th Street,
New York,  New York  10021-7043,  record  owners of 360 shares and  representing
additional family interests of 266 shares,  will cause to be introduced from the
floor the following resolution:

      "RESOLVED: That the stockholders of American Express Company, assembled in
annual meeting in person and by proxy,  hereby request the Board of Directors to
take the steps  necessary  to provide for  cumulative  voting in the election of
directors,  which means each  stockholder  shall be entitled to as many votes as
shall  equal the  number of shares he or she owns  multiplied  by the  number of
directors  to be elected,  and he or she may cast all of such votes for a single
candidate, or any two or more of them as he or she may see fit."

      "Continued  strong  support  along the lines we suggest  were shown at the
last annual meeting when 25.1%, approximately 3,250 owners of 81,456,870 shares,
were cast in favor of this  proposal.  The vote against  included  approximately
3,316 unmarked proxies.

      A  California  law  provides  that all state  pension  holdings  and state
college  funds,  invested in shares must be voted in favor of cumulative  voting
proposals,  showing increasing  recognition of the importance of this democratic
means of electing directors.

      The  National  Bank Act  provides  for  cumulative  voting.  In many cases
companies get around it by forming holding companies without  cumulative voting.
Banking authorities have the right to question the capability of directors to be

                                       34
<PAGE>

on banking boards.  In many cases authorities come in after and say the director
or directors  were not  qualified.  We were delighted to see the SEC has finally
taken action to prevent bad directors from being on boards of public  companies.
The SEC should have hearings to prevent such persons  becoming  directors before
they harm investors.

      We think cumulative voting is the answer to find new directors for various
committees. Some recommendations have been made to carryout the CERES 10 points.
The 11th,  in our  opinion,  should  be  having  cumulative  voting  and  ending
staggered boards.

      When  Alaska  became  a state  it took  away  cumulative  voting  over our
objections.  The Valdez oil spill  might have been  prevented  if  environmental
directors were elected through  cumulative  voting.  The huge derivative  losses
might have also been prevented with cumulative voting.

      Many successful  corporations have cumulative  voting.  Example,  Pennzoil
defeated  Texaco in that famous  case.  Ingersoll-Rand  also  having  cumulative
voting won two  awards.  FORTUNE  magazine  ranked it second in its  industry as
"America's Most Admired  Corporations"  and the WALL STREET TRANSCRIPT noted "on
almost any criteria used to evaluate management, Ingersoll-Rand excels." In 1994
and 1995 they raised their dividend.

      Lockheed-Martin,  as well as VWR  Corporation now have a provision that if
anyone  has 40% of the  shares,  cumulative  voting  applies,  which does in the
latter company.

      In 1995 American Premier adopted cumulative voting. Alleghany Power System
tried to take away cumulative  voting,  as well as put in a stagger system,  and
stockholders defeated it, showing stockholders are interested in their rights.

      If you agree, please mark your proxy for this resolution;  otherwise it is
automatically cast against it, unless you have marked to abstain".

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      Similar proposals with respect to cumulative voting have been presented by
the proponent at many of the Company's  previous  Annual  Meetings and have been
rejected by the shareholders each time. Your management remains committed to the
view that the present system of voting for directors provides the best assurance
that  the  decisions  of  the  directors   will  be  in  the  interests  of  all
shareholders, as opposed to the interests of special interest groups.

      Cumulative  voting  is one of  those  issues  that has the  appearance  of
fairness,  but in reality would serve the interests of special  interest groups.
It would  make it  possible  for such a group  to  elect  one or more  directors
beholden to the group's narrow interests. This would introduce the likelihood of
factionalism  and discord within the Board and may undermine its ability to work
effectively on behalf of the interests of all of the  shareholders.  The present
system  of voting  utilized  by the  Company  and by most  leading  corporations
prevents the  `stacking' of votes behind  potentially  partisan  directors.  The
present  system thus  promotes the election of a more  effective  Board in which
each director represents the shareholders as a whole.

                                       35
<PAGE>

      Avoidance of the destructive  potential of cumulative voting is key to the
Company's  goal of promoting  shareholder  value.  The size and diversity of the
Company require a cohesive group of directors able to work together  effectively
for the benefit of all shareholders.

SHAREHOLDER PROPOSAL 2

      Mrs. Evelyn Y. Davis, Watergate Office Building,  2600 Virginia Avenue, N.
W., Suite 215,  Washington,  D.C. 20037,  record owner of 148 common shares, had
advised the Company that she plans to introduce the following resolution:

      RESOLVED:  "That  the  shareholders  recommend  that  the  Board  take the
necessary step that American Express specifically identify by name and corporate
title in all future proxy statements those executive officers,  not otherwise so
identified,  who are  contractually  entitled  to receive in excess of  $250,000
annually as a base salary,  together with whatever other additional compensation
bonuses and other cash payments were due them."

      REASONS:  "In  support of such  proposed  Resolution  it is clear that the
shareholders  have a right to  comprehensively  evaluate the  management  in the
manner in which the  Corporation is being operated and its resources  utilized."
"At present only a few of the most senior executive  officers are so identified,
and not the many other senior  executive  officers who should  contribute to the
ultimate success of the  Corporation."  "Through such additional  identification
the  shareholders  will then be provided an opportunity  to better  evaluate the
soundness and efficacy of the overall management."

      "If you AGREE, please mark your proxy FOR this proposal".
YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      The Company believes that the foregoing proposal serves no useful purpose.
It is not the Company's practice to grant employment  contracts to its executive
officers.  No current  executive  officer  has an  employment  contract  and the
Company has no present  intention  to grant them in the future.  This is because
the Company  believes  that the jobs of executive  officers  should be dependent
upon performance and not secured by employment contracts.

      Moreover,   the  Company   believes  that  the   compensation   disclosure
requirements of the Securities and Exchange  Commission ("SEC") are sufficiently
comprehensive  and detailed to provide  shareholders  with the information  they
need to make  informed  investment  and voting  decisions.  Going  forward,  the
Company will look to the SEC rather than to the  proponent  for guidance on what
is  meaningful  disclosure  in the area of executive  compensation.

SHAREHOLDER PROPOSAL 3

      The  Ministers  and  Missionaries  Benefit  board of the American  Baptist
Churches,  the American Baptist Foreign Mission Society and the American Baptist
Home Mission Society,  located at P.O. Box 851, Valley Forge, PA 19482, together
holding 57,800 shares,  have advised the Company that they plan to introduce the
following proposal: WHEREAS WE BELIEVE:

      Responsible  implementation  of a  sound,  credible  environmental  policy
increases long-term shareholder value by raising efficiency, decreasing clean-up
costs,   reducing   litigation,   and   enhancing   public   image  and  product
attractiveness;

      Adherence  to  public  standards  for  environmental  performance  gives a
company greater public credibility than standards created by industry alone. For
maximum credibility and usefulness,  such standards should specifically meet the
concerns of investors and other stakeholders;


                                       36
<PAGE>


      Companies are  increasingly  being expected by investors to do meaningful,
regular,   comprehensive  and  impartial  environmental  reports.   Standardized
environmental  reports enable  investors to compare  performance over time. They
also  attract   investment   from   investors   seeking   companies   which  are
environmentally responsible and which minimize risk of environmental liability.

WHEREAS:

      The Coalition for  Environmentally  Responsible  Economies (CERES) - which
includes  shareholders  of this Company;  public interest  representatives,  and
environmental  experts  -  consulted  with  corporations  to  produce  the CERES
Principles as comprehensive public standards for both environmental  performance
and reporting.  Fifty-four  companies,  including Sun [Sunoco],  General Motors,
H.B. Fuller,  Polaroid,  and Bethlehem Steel,  have endorsed these principles to
demonstrate   their   commitments   to  public   environmental   accountability.
Fortune-500  endorsers  say that  benefits  of  working  with  CERES are  public
credibility; `value-added' for the company's environmental initiatives;

      In endorsing the CERES Principles, a company commits to work toward:

1. Protection of the biosphere                 6. Safe products and services
2. Sustainable natural resource use            7. Environmental restoration
3. Waste reduction and disposal                8. Informing the public
4. Energy Conservation                         9. Management commitment
5. Risk reduction                             10. Audits and reports


      [Full text of the CERES  Principles,  and  accompanying  CERES Report Form
obtainable  from CERES,  711  Atlantic  Avenue,  Boston,  MA 02110,  tel;  (617)
451-0927]

      CERES is distinguished from other initiatives for corporate  environmental
responsibility,  in being (1) a successful model of shareholder relations; (2) a
leader in public accountability  through standardized  environmental  reporting;
and (3) a catalyst for  significant  and  measurable  environmental  improvement
within firms.

      RESOLVED: Shareholders request the Company to endorse the CERES Principles
as a part of its  commitment to be publicly  accountable  for its  environmental
impact.

                              SUPPORTING STATEMENT

      Many  investors   support  this  resolution.   Those  sponsoring   similar
resolutions  at various  companies  have  portfolios  totaling $75 billion.  The
number of  public  pension  funds and  foundations  supporting  this  resolution
increases   every  year.  The  objectives  are:   standards  for   environmental
performance and disclosure;  methods for measuring  progress toward these goals;
and a format for public reporting of progress.  We believe this is comparable to
the European  Community  regulation for voluntary  participation in verified and
publicly-reported  eco-management  and auditing,  and fully  compatible with ISO
14000 certification.

      Your vote FOR this  resolution  will  encourage  scrutiny of our Company's
environmental  policies  and  reports  and  adherence  to  standards  upheld  by
management and stakeholders alike.

                                       37


<PAGE>

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      Management has had several meetings with  representatives  of CERES. These
meetings  were   constructive  and  informative,   management  agrees  with  the
sentiments  underlying  the  proponents'  proposal,  that is, that  corporations
should  conduct their  businesses as  responsible  stewards of the  environment.
However,  management  recommends a vote against the proposal because it believes
that  the  environmental  practices  and  principles  followed  by  the  Company
adequately  address the environmental  issues raised by the CERES Principles and
effectively   demonstrate  the  Company's   commitment  to  sound  environmental
practices. The Company's policies relating to management of corporate facilities
and the  operation  of the  Company's  businesses  mandate  a number of the same
safeguards,   recycling  programs,   emission  controls,   energy  conservation,
hazardous  materials  reduction  and  other  steps  contemplated  by  CERES.  In
addition,   there  are  fees  and   expenses   involved  in  joining  the  CERES
organization.  Accordingly,  the  Company  feels that  endorsement  of the CERES
Principles  would  be  largely  redundant  and not add  value  to the  Company's
shareholders.  

SHAREHOLDER PROPOSAL 4

      Mr. Thomas Strobhar of 4165 Meadowcroft Road, Dayton, Ohio 45429, owner of
100 shares, intends to present the following resolution:

      "WHEREAS,  corporate  charitable  contributions  should  serve to  enhance
      shareholder  value.  

      WHEREAS,  the  company  makes  contributions  to  groups  that  engage  in
      controversial activities.

      WHEREAS,  support of these groups has resulted in consumer boycotts of the
company's  products  and  services.  These  boycotts  have  possibly  negatively
impacted sales, earnings, and ultimately shareholder value.

      THEREFORE,  be it  resolved  that the  Shareholders  request  the Board of
Directors   of  the   corporation   to  refrain   from  making  any   charitable
contributions.  Money normally  allocated for such purposes could be distributed
in a special  "charitable"  dividend  payable  to the  individual  owners of the
company. It could be suggested they give it to the charity of their choice."

                              SUPPORTING STATEMENT

      Charitable  giving  is  most  beneficial  to  society  when  it is done by
individuals   and  not  by  corporate   entities  or  the  federal   government.
Shareholders  entrust their money to American Express to get a good return,  not
to  see  it  given  to   someone   else's   favorite   charity.   Gifts  to  the
abortion-performing  group,  Planned  Parenthood,  or groups  promoting same sex
marriages can produce  large amounts of bad will toward the company.  Let's hear
it for choice - the choice of  individual  shareholders  to decide  where  their
money should be given.  

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      Management  disagrees  with  the  proponent's   assertion  that  corporate
entities should not make charitable grants.  Management  believes that corporate
support of deserving  charitable  causes is not only a worthwhile  end in itself
but is a means of furthering the Company's business interests.  In recent years,
the Company has  conducted  several  successful  marketing  programs  related to

                                       38
<PAGE>

charitable  causes,  such as the recent  "Share our  Strength"  campaign.  These
programs  have  directly  benefitted  the Company  through  increased use of the
American  Express Card and by promoting the economic and social stability of the
communities in which we conduct business.

      In  addition  to  depriving  the  Company of the  bottom-line  benefits of
charitable  contributions,  the proposal is also  impractical  to implement.  In
1996, the Company  distributed $22 million worldwide,  approximately 1.4% of the
Company's net after-tax  income of $1.6 billion.  If a $22 million dividend were
declared on the Company's  approximately  475 million  outstanding  shares,  the
special charitable dividend would come to approximately 21.5(cent) per share, an
impracticably  small amount for most individuals to redistribute  effectively to
charities of their choice.
                                     * * * *

NOMINATIONS, OTHER BUSINESS AND DEADLINE FOR SHAREHOLDER PROPOSALS

      Under  an  amendment  to the  Company's  By-Laws  adopted  in  July  1994,
nominations  for director may be made only by the Board or a Board  committee or
by a shareholder entitled to vote in accordance with the following procedures. A
shareholder  may  nominate a candidate  for  election as a director at an annual
meeting of shareholders  only by delivering  notice to the Company not less than
90 nor more than 120 days prior to the first anniversary of the preceding year's
annual  meeting,  except that if the annual meeting is called for a date that is
not  within 30 days  before  or after  such  anniversary  date,  notice  must be
received  not later  than the tenth day  following  the  earlier of the date the
Company's  notice of the  meeting is first  given or  announced  publicly.  With
respect to a special meeting called to elect  directors  because the election of
directors is not held on the date fixed for the annual  meeting,  a  shareholder
must deliver  notice not later than the tenth day  following  the earlier of the
date  that the  Company's  notice of the  meeting  is first  given or  announced
publicly.  Any shareholder  delivering notice of nomination must include certain
information about the shareholder and the nominee,  as well as a written consent
of the proposed nominee to serve if elected.

      The By-Laws also provide that no business may be brought  before an annual
meeting  except as  specified  in the  notice  of the  meeting  (which  includes
shareholder  proposals  that the  Company is  required to set forth in its proxy
statement under SEC Rule 14a-8) or as otherwise brought before the meeting by or
at the direction of the Board or by a shareholder entitled to vote in accordance
with the following procedures. A shareholder may bring business before an annual
meeting  only by  delivering  notice  to the  Company  within  the  time  limits
described  above for  delivering  notice of a  nomination  for the election of a
director at an annual meeting. Such notice must include a description of and the
reasons for  bringing  the proposed  business  before the meeting,  any material
interest of the shareholder in such business and certain other information about
the shareholder.  These requirements are separate and apart from and in addition
to the  SEC's  requirements  that a  shareholder  must  meet in  order to have a
shareholder  proposal  included in the Company's  proxy statement under SEC Rule
14a-8.

      A copy of the full text of the By-Law  provisions  discussed  above may be
obtained by writing to the Secretary of the Company.  The Company's  1998 Annual
Meeting of Shareholders will be held on April 27, 1998.  Shareholders who intend
to present a proposal for action at that meeting to be included in the Company's
proxy  statement must submit their  proposals to the Secretary of the Company on
or before November 12, 1997.

                                       39
<PAGE>

                   DIRECTORS AND OFFICERS LIABILITY INSURANCE

      The Company has  purchased a directors  and officers  liability  insurance
policy from Aetna  Casualty  and Surety  Company  which  provides  coverage  for
directors and elected and appointed officers of the Company and its subsidiaries
in certain situations in which the Company or its subsidiaries are not permitted
to indemnify  directors or officers under  applicable law. For situations  where
the  Company  or its  subsidiaries  are  permitted  to  indemnify  directors  or
officers,  the Company has purchased an insurance  policy from Amexco  Insurance
Company,  a  wholly-owned  subsidiary  of the  Company.  The  Company  has  also
purchased  excess  coverage from  Lloyd's,  Aetna  Casualty and Surety  Company,
Reliance  Insurance Company,  CNA Insurance  Company,  Zurich Insurance Company,
Federal  Insurance  Company and A.C.E.  Insurance  Company  (Bermuda)  Ltd.  The
inception  date of these policies is March 31, 1996.  These policies  insure the
Company  and  its  subsidiaries  for  amounts  they  are  permitted  to  pay  as
indemnification  to directors or officers for legal fees or judgments,  and also
insure the officers and  directors  for  situations  in which the Company is not
permitted to provide indemnification. The annualized premiums for these policies
were  approximately  $1.7  million  in  1996.  Each  major  subsidiary  pays its
proportionate  share of the premium.  The current  policies are due to expire on
March 31, 1997, and similar coverage is expected to be renewed.

      The Company has also obtained an insurance  policy,  dated March 31, 1996,
from National Union Fire Insurance Company of Pittsburgh which provides coverage
for  directors  and employees  who are  fiduciaries  of the  Company's  employee
benefit plans against expenses and defense costs incurred as a result of alleged
breaches of fiduciary duty as defined in the Employee Retirement Income Security
Act of 1974, as amended.  The Company has also  purchased  excess  coverage from
Zurich  Insurance  Company.  This  policy  is also  dated  March 31,  1996.  The
annualized premium for these policies in 1996 was approximately $151,200.

      In  accordance  with  the  indemnification  provisions  of  the  Company's
By-Laws,  in 1996 and early 1997 the Company advanced  approximately  $50,000 in
legal fees and expenses on behalf of the Company's  current and former directors
and officers in connection with the derivative  actions described on page ___ of
this proxy statement.

                                     * * * *

      Management  does not know of any business to be  transacted at the meeting
other than as indicated herein. However, certain shareholders may present topics
for discussion from the floor.  Should any matter other than as indicated herein
properly come before the meeting for a vote,  the persons  designated as proxies
will vote thereon in accordance with their best judgment.

      You are urged to sign,  date and return the enclosed  proxy in the prepaid
envelope  provided for such  purpose.  Prompt return of your proxy may save your
Company the expense of a second mailing.

                                       40
<PAGE>


      We encourage all shareholders to attend the Annual Meeting of Shareholders
on April 28, 1997. If you will need special assistance at the meeting because of
a disability or if you desire this document in an alternative accessible format,
please contact Stephen P. Norman, Secretary, American Express Company, 200 Vesey
Street,  New York, New York  10285-5005.  Because space may be limited,  we hope
that  registered  shareholders  will give us  advance  notice of their  plans by
marking the box provided on the proxy card.

                                                                    HARVEY GOLUB
                                            Chairman and Chief Executive Officer

                                       41



<PAGE>


                                                                       EXHIBIT A

                          CERTIFICATE OF INCORPORATION
                                       OF
                            AMERICAN EXPRESS COMPANY
                                UNDER SECTION 402
                         OF THE BUSINESS CORPORATION LAW

                              --------------------

SECTION 1. NAME

      The name of the corporation is "AMERICAN EXPRESS COMPANY."

SECTION 2. PURPOSES

      The purposes for which the corporation is formed are:

      1. To continue to conduct and carry on the business  heretofore  conducted
and carried on by American Express Company.

      2. To engage in any lawful act or activity for which  corporations  may be
organized  under New York Business  Corporation  Law, and in  furtherance of the
foregoing  purposes to exercise all powers now or hereafter granted or permitted
by law,  including,  without  limitation,  the powers  specified in the New York
Business Corporation Law.

      Notwithstanding the foregoing, the corporation will not engage in any acts
or  activities  requiring  the  consent  or  approval  of  any  state  official,
department,  board,  agency or other body without such consent or approval first
being obtained.

SECTION 3. OFFICE

      The  office  of the  corporation  within  the  State  of New York is to be
located in the City and County of New York.

SECTION 4. AUTHORIZED SHARES

      1. The  aggregate  number of shares of all classes  which the  corporation
shall  have the  authority  to  issue is  1,220,000,000  shares,  consisting  of
20,000,000 preferred shares of the par value of $1.66 2/3 each and 1,200,000,000
common shares of the par value of $.60 each.

      2. No holder of common  shares or of preferred  shares of any series shall
have any preemptive or preferential right to purchase or subscribe to any shares
of any class or series of the corporation,  whether now or hereafter authorized,
or to any obligations or other  securities  convertible into or exchangeable for
shares of the  corporation or carrying  options or rights to purchase  shares of
any class or series  whatsoever,  nor any right of  subscription to any thereof,
other than such, if any, as the Board of Directors in its  discretion  may, from
time to time,  determine or as may be specified in any  certificate of amendment
of this  certificate of  incorporation,  and at such price or prices and at such
rate or rates as the Board of  Directors  may from time to time fix  pursuant to
the authority  conferred by the  provisions of this Section 4; and any shares or

                                      A-1
<PAGE>

obligations  or other  securities  which the Board of Directors may determine to
offer for  subscription  to the  holders  of  shares  may,  as the  Board  shall
determine,  be offered  exclusively either to the holders of preferred shares or
any one or more series thereof or to the holders of common shares,  or partly to
the holders of preferred  shares or any one or more series thereof and partly to
the holders of common  shares,  and in such case in such  proportions as between
such  classes  and  series  as the  Board of  Directors  in its  discretion  may
determine.

      3. Subject to the foregoing,  the  designations  and the relative  rights,
preferences  and  limitations  of the shares of each  class,  and the  authority
hereby vested in the Board of Directors of the  corporation  to establish and to
fix the numbers,  designations and relative rights,  preferences and limitations
of series of preferred shares, are as follows:

      a. The  preferred  shares may be issued  from time to time by the Board of
         Directors in one or more series and,  subject only to the provisions of
         this  Section 4 and the  limitations  prescribed  by law,  the Board of
         Directors is expressly authorized, prior to issuance, in the resolution
         or resolutions providing for the issue of, or providing for a change in
         the  number  of,  shares  of any  particular  series,  and by  filing a
         certificate of amendment  pursuant to the Business  Corporation  Law of
         the State of New York,  to  establish or change the number of shares to
         be included in each such series and to fix the designation and relative
         rights,  preferences and limitations of the shares of each such series.
         The  authority  of the Board of  Directors  with respect to each series
         shall include, but not be limited to, determination of the following:

            (1) the distinctive serial designation of such series and the number
                of shares  constituting such series (provided that the aggregate
                number of shares  constituting  all series of  preferred  shares
                shall  not  exceed  the  aggregate  number of  preferred  shares
                authorized above);

            (2) the  times at which and the  conditions  under  which  dividends
                shall be payable on shares of such series,  the annual  dividend
                rate thereon,  whether dividends shall be cumulative and, if so,
                from which date or dates,  and the status of such  dividends  as
                participating or non-participating;

            (3) whether the shares of such series  shall be  redeemable  and, if
                so, the terms and conditions of such  redemption,  including the
                date or  dates  upon  and  after  which  such  shares  shall  be
                redeemable,  and  the  amount  per  share  payable  in  case  of
                redemption, which amount may vary under different conditions and
                at different redemption dates;

            (4) the  obligation,  if any, of the corporation to retire shares of
                such series pursuant to a sinking fund or redemption or purchase
                account;

            (5) whether the shares of such series shall be convertible  into, or
                exchangeable for, shares of any other class or classes or shares
                of any series of any class, and, if so, the terms and conditions
                of such conversion or exchange, including the price or prices or
                the rate or rates of  conversion  or  exchange  and the terms of
                adjustment thereof, if any;


                                      A-2
<PAGE>

            (6) whether the shares of such series shall have voting  rights,  in
                addition  to  the  voting  rights  otherwise  provided  in  this
                certificate of incorporation or by law, and, if so, the terms of
                such voting rights;

            (7) the rights of the shares of such series in the event of 
                voluntary or  involuntary  liquidation,  dissolution or winding
                up of the affairs of the corporation; and

            (8) any other relative rights, preferences and limitations of such 
                series.

      b. All preferred  shares shall be of equal rank with each other regardless
         of series.  In case the stated  dividends  and the  amounts  payable on
         liquidation  are not paid in full,  the preferred  shares of all series
         shall   share   ratably   in  the   payment  of   dividends   including
         accumulations,  if any,  in  accordance  with the sums  which  would be
         payable on such shares if all dividends were declared and paid in full,
         and in any distribution of assets other than by the way of dividends in
         accordance with the sums which would be payable in such distribution if
         all sums payable were discharged in full.

      The preferred  shares of any one series shall be identical with each other
in all respects except as to the dates from which cumulative dividends,  if any,
thereon shall be cumulative.

      c. Subject to the rights of the  preferred  shares,  dividends may be paid
         upon the common  shares as and when  declared by the Board of Directors
         out of any funds legally available therefor.

      d. Upon any  liquidation,  dissolution or winding up of the affairs of the
         corporation  (which shall not be deemed to include a  consolidation  or
         merger of the corporation,  or the sale of all or substantially  all of
         the  corporation's  assets,  into, with or to any other  corporation or
         corporations),  whether voluntary or involuntary, and after the holders
         of the  preferred  shares shall have been paid in full the amounts,  if
         any, to which they respectively shall be entitled or provision for such
         payment  shall  have  been  made,  the  remaining  net  assets  of  the
         corporation  shall be distributed pro rata to the holders of the common
         shares.

      e. So long as any preferred shares of any series are outstanding,

            (1) Whenever dividends payable on the preferred shares of any series
                shall be in arrears in an aggregate amount at least equal to six
                full quarterly dividends (which need not be consecutive) on such
                series,  the holders of the outstanding  preferred shares of all
                series  shall have the special  right,  voting  separately  as a
                single class, to elect two directors of the corporation,  at the
                next  succeeding  annual  meeting of  shareholders  (and at each
                succeeding annual meeting of shareholders  thereafter until such
                right shall terminate as hereinafter provided),  and, subject to
                the terms of any  outstanding  series of preferred  shares,  the
                holders  of the  common  shares  and the  holders of one or more


                                      A-3
<PAGE>

                series of preferred  shares then entitled to vote shall have the
                right,  voting  as  a  single  class,  to  elect  the  remaining
                authorized number of directors.

           At each meeting of shareholders at which the holders of the preferred
      shares of all series shall have the special right,  voting separately as a
      single  class,  to elect  directors  as provided in this  paragraph e, the
      presence  in person or by proxy of the holders of record of  one-third  of
      the total  number of the  preferred  shares of all series  then issued and
      outstanding  shall be necessary  and  sufficient to constitute a quorum of
      such class for such election by such shareholders.

           Each director  elected by the holders of the preferred  shares of all
      series shall hold office  until the annual  meeting of  shareholders  next
      succeeding  his  election and until his  successor,  if any, is elected by
      such holders and qualified or until his death,  resignation  or removal in
      the manner provided in the by-laws of the corporation;  provided, however,
      that  notwithstanding  any provision in the by-laws, a director elected by
      the holders of the  preferred  shares of all series may be removed only by
      such holders if such removal is without cause.

           In case any vacancy  shall occur among the  directors  elected by the
      holders of the  preferred  shares of all series such vacancy may be filled
      for the  unexpired  portion  of the term by vote of the  single  remaining
      director  theretofore  elected by such  shareholders,  or his successor in
      office,  or, if such  vacancy  shall  occur more than 90 days prior to the
      first anniversary of the next preceding annual meeting of shareholders, by
      the  vote  of  such  shareholders  given  at a  special  meeting  of  such
      shareholders called for the purpose.

           Whenever  all arrears of  dividends  on the  preferred  shares of all
      series  shall  have  been  paid  and  dividends  thereon  for the  current
      quarterly  period shall have been paid or declared  and provided  for, the
      right of the  holders of the  preferred  shares of all series to elect two
      directors  as provided in this  paragraph  e shall  terminate  at the next
      succeeding annual meeting of shareholders,  but subject always to the same
      provisions for the vesting of such special right,  voting  separately as a
      single class, to elect two directors in the case of any future  arrearages
      of the kind and amount described in this paragraph e.

            (2) The  consent  of  the  holders  of at  least  two-thirds  of the
                outstanding  preferred shares, given in person or by proxy, at a
                special  or  annual  meeting  of  shareholders  called  for  the
                purpose,  at which the  holders of the  preferred  shares of all
                series  shall  vote  separately  as a  single  class,  shall  be
                necessary for effecting the authorization of any class of shares
                ranking  prior to the  preferred  shares as to dividends or upon
                liquidation,  dissolution  or winding  up, or an increase in the
                authorized amount of any class of shares so ranking prior to the
                preferred  shares,  or the authorization of any amendment of the
                certificate of  incorporation  or the by-laws of the corporation
                so as to affect  adversely the relative  rights,  preferences or
                limitations of the preferred shares; provided, however, that, if
                any such amendment shall affect  adversely the relative  rights,
                preferences  or  limitations of one or more, but not all, of the

                                      A-4
<PAGE>

                series of preferred shares then outstanding,  the consent of the
                holders  of at least  two-thirds  of the  outstanding  preferred
                shares of the several  series so  affected  shall be required in
                lieu of the consent of the holders of at least two-thirds of the
                outstanding preferred shares of all series.

            (3) In any case in which the holders of the  preferred  shares shall
                be entitled to vote separately as a single class pursuant to the
                provisions  hereof or pursuant to law,  each holder of preferred
                shares of any series shall be entitled to one vote for each such
                share held.

SECTION 5. AGENT FOR PROCESS

      The secretary of state is designated as agent of the corporation upon whom
process  against  it may be  served,  and the post  office  address to which the
secretary  of state  shall mail a copy of any process  against  the  corporation
served upon him is, American  Express Company,  200 Vesey Street,  New York, New
York 10285. 

SECTION 6. SHAREHOLDER VOTE

      Every holder of common shares of record shall be entitled at every meeting
of  shareholders  to one vote for each common share  standing in his name on the
record of  shareholders.  Holders of each series of  preferred  shares  shall be
entitled to vote in accordance with the provisions of this certificate  relating
to such series. 

SECTION 7. AMENDMENTS

      The corporation  reserves the right to amend,  alter, change or repeal any
provision  herein  contained  in the  manner  now  or  hereafter  prescribed  by
applicable  law, and all rights  conferred  hereunder upon  shareholders  of the
corporation  are granted  subject to this  reservation.  

SECTION 8. LIABILITY OF DIRECTORS

      No  director  shall  be  personally  liable  to  the  corporation  or  any
shareholder for damages for any breach of duty as a director, except for (a) the
liability of any director if a judgment or other final  adjudication  adverse to
him  establishes  that (i) his acts or  omissions  were in bad faith or involved
intentional  misconduct  or a  knowing  violation  of law or (ii) he  personally
gained in fact a financial profit or other advantage to which he was not legally
entitled  or  (iii)  his acts  violated  Section  719 of the New  York  Business
Corporation  Law, or (b) the  liability  of any director for any act or omission
prior to the  adoption  of this  Section 8. Any repeal or  modification  of this
Section 8 by the  shareholders  of the corporation  shall not, unless  otherwise
required by law, adversely affect any right or protection of a director existing
at the time of such repeal or  modification  with  respect to acts or  omissions
occurring  prior  to such  repeal  or  modification.  If the New  York  Business
Corporation Law is amended after approval by the  shareholders of this Section 8
to  authorize  corporate  action  further  eliminating  or limiting the personal
liability of  directors,  then the  liability  of a director of the  corporation
shall be eliminated or limited to the fullest  extent  permitted by the New York
Business Corporation Law, as amended from time to time.

                                      A-5

<PAGE>


                 DIRECTIONS TO THE 1997 AMERICAN EXPRESS COMPANY

                         ANNUAL MEETING OF SHAREHOLDERS

      American Express Company's world headquarters,  site of the Company's 1997
Annual Meeting of Shareholders, are located at 200 Vesey Street on the west side
of lower  Manhattan in the office complex known as the World  Financial  Center.
The World Financial Center is a part of Battery Park City, a 10-acre development
of office  buildings,  residences and parks located on the  southwestern  tip of
Manhattan.  It is  connected  to  the  World  Trade  Center  by  two  pedestrian
overpasses and is also accessible at street level by automobile.

BY SUBWAY

      Take any of the several  subway  lines (A, C, E, N, R or the 1, 2, 3, 4, 5
or 9 trains)  that stop at or near the World Trade  Center.  Walk from the World
Trade Center across the Westside  Highway (also known as West Street) via one of
the two pedestrian  overpasses.  The American  Express  building is on the north
side of the Winter Garden in the World Financial Center.

BY AUTOMOBILE OR TAXICAB

      Proceed  southerly on the Westside Highway in lower  Manhattan,  orienting
toward the twin  towers of the World  Trade  Center.  Enter the World  Financial
Center,  which is directly  across the  Westside  Highway  from the  towers,  by
turning  west on either  Murray  Street  or Vesey  Street.  Proceed  to the main
entrance of the American Express building, located at the corner of Vesey Street
and the Westside Highway.
<PAGE>

                                PRELIMINARY COPY
                            AMERICAN EXPRESS COMPANY
             PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                THE COMPANY FOR ANNUAL MEETING ON APRIL 28, 1997

The undersigned hereby appoints Richard K. Goeltz,  Louise M. Parent and Stephen
P. Norman, or any of them, proxies or proxy, with full power of substitution, to
vote all common  shares of American  Express  Company which the  undersigned  is
entitled  to  vote  at the  Annual  Meeting  of  Shareholders  to be held at the
executive  offices of the Company,  200 Vesey Street,  26th Floor, New York, New
York 10285, on April 28, 1997 at 10:00 A.M.,  local time, and at any adjournment
thereof,  as directed below with respect to the proposals set forth in the Proxy
Statement and in their  discretion upon any matter that may properly come before
the meeting or any adjournment thereof.

                                                       (COMMENTS/ADDRESS CHANGE)

                                                          ----------------------
                                                          ----------------------
                                                          ----------------------
                                                          ----------------------

Election of Directors. Nominees:

D.F. Akerson, A.L. Armstrong, E.L. Artzt,
W.G. Bowen, C.W. Duncan, Jr., H. Golub,
B. Sills Greenough, F.R. Johnson,
V.E. Jordan, Jr., D. Lewis, A. Papone,
F.P. Popoff.



                        (If you have written in the  above  space,  please  mark
                        the corresponding box on the reverse side of this card.)



YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE BOXES, SEE
REVERSE SIDE,  BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO VOTE IN ACCORDANCE
WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS. YOUR SHARES CANNOT BE VOTED UNLESS
YOU SIGN THIS CARD.  THE SIGNER HEREBY REVOKES ALL PROXIES  HERETOFORE  GIVEN BY
THE SIGNER TO VOTE AT SAID MEETING OR ANY ADJOURNMENT THEREOF.


                            (CONTINUED AND TO BE DATED AND SIGNED ON OTHER SIDE)

- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE.




NOTICE TO EMPLOYEES  PARTICIPATING  IN THE AMERICAN  EXPRESS  INCENTIVE  SAVINGS
PLAN:


This proxy card indicates the number of whole shares credited to your account in
the American Express  Incentive  Savings Plan (ISP) as of February 21, 1997. The
shares  credited to your  account in ISP will be voted  according to your voting
instructions  indicated  on this card if American  Express  Trust  Company,  the
Trustee of the ISP, receives such instructions in a timely manner.

To be received in a timely manner,  ChaseMellon  Shareholder  Services,  L.L.C.,
which is acting on behalf of and at the  direction of the Trustee,  must receive
your proxy card for tabulation by April 11, 1997.

If the Trustee does not receive  your voting  instructions  in a timely  manner,
your shares held in the ISP will be voted by the Trustee, in the same proportion
as the Trustee has received  timely voting  instructions on other shares held in
ISP.

<PAGE>


         This proxy, when properly executed, will be voted in the manner
       directed hereon by the undersigned shareholder. If no direction is
      given, this proxy will be voted FOR proposals 1, 2 and 3 and AGAINST
                            proposals 4, 5, 6 and 7.

                                          Please mark your votes as indicated in
                                                               this example. /x/

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1, 2 AND 3.

Item 1 - Election of Directors.    
                           / /FOR ALL NOMINEES    / /WITHHOLD FROM ALL NOMINEES

FOR the slate, except vote WITHHELD from the following nominee(s):

Item 2 - Selection of Ernst & Young LLP as Independent Auditors.
                                  / /FOR     / /AGAINST     / /ABSTAIN

Item 3 - Amendment and Restatement of the Company's Certificate of
         Incorporation.
                                 / /FOR     / /AGAINST     / /ABSTAIN

THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST ITEM 4, 5, 6 AND 7.

Item 4 - Shareholder proposal #1 relating to cumulative voting.
                                / /FOR     / /AGAINST     / /ABSTAIN

Item 5 - Shareholder proposal #2 relating to executive compensation
                                / /FOR     / /AGAINST     / /ABSTAIN

Item 6 - Shareholder proposal #3 relating to CERES principles.
                                / /FOR     / /AGAINST     / /ABSTAIN

Item 7 - Shareholder proposal #4 relating to charitable contributions.
                               / /FOR     / /AGAINST     / /ABSTAIN

I plan to attend meeting. / /

COMMENTS/ADDRESS CHANGE
(Please mark this box if you have written comments/address change on the reverse
side.) / /

SIGNATURE(S)                                           DATE      
            ----------------------------------------       ------

NOTE:  Please date and sign exactly as name appears hereon.  Joint owners should
each sign. When signing as attorney, executor, administrator, corporate officer,
trustee or guardian, please give full title as such.

- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE.  








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