AMERICAN EXPRESS CO
8-K, 1998-08-05
FINANCE SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                           --------------------------

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                           --------------------------

        Date of Report (Date of earliest event reported): August 5, 1998
                           --------------------------



                            AMERICAN EXPRESS COMPANY
             (Exact name of registrant as specified in its charter)

                           --------------------------



          New York                      1-7657                  13-4922250
- ----------------------------   ------------------------    -------------------
(State or other jurisdiction   (Commission File Number)     (I.R.S. Employer
     of incorporation or                                   Identification No.)
        organization)



       200 Vesey Street, World Financial Center
                  New York, New York                       10285
       ----------------------------------------          ----------
       (Address of principal executive offices)          (Zip Code)


       Registrant's telephone number, including area code: (212) 640-2000

               ---------------------------------------------------
          (Former name or former address, if changed since last report)




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Item 5. Other Events

     On August 5, 1998,  Harvey Golub,  Chairman and Chief Executive  Officer of
the Registrant,  and Steve Alesio,  President of American Express Small Business
Services,  presented speeches to the financial  community.  Certain  information
contained in such speeches is filed herein on Exhibit 99.1.









































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                                    SIGNATURE




     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.







                                            AMERICAN EXPRESS COMPANY
                                            (REGISTRANT)



                                            By /s/ Stephen P. Norman
                                               ---------------------
                                            Name:  Stephen P. Norman
                                            Title: Secretary









DATE:   August 5, 1998
























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                                  EXHIBIT INDEX


Item No.                           Description
- --------                           -----------

99.1      Certain  information from speeches presented by Harvey Golub and Steve
          Alesio on August 5, 1998.
















































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<PAGE>
                                                            Exhibit 99.1
Second financial community meeting of 1998.


                Financial Community Meeting - August 5, 1998
                --------------------------------------------

Network Alliances
- -----------------
While the base for Global  Network  Services is small  relative to our propriety
business,  cards-in-force  are up over  50%  from a year  ago,  and  the  billed
business generated from these cards is up over 40% on an FX adjusted basis.

Travel
- ------
Consolidation and expense initiatives within the airline industry have caused us
to work hard on the structural  economics of our travel businesses.  Among other
things,  we  continued  the  shift  to  being  paid by  customers,  rather  than
suppliers,  by passing back  commissions on 81% of our corporate  business,  and
being paid instead on a fee or cost plus basis -- up from 66% about 18 months 
ago.

Small Business Services
- -----------------------
To put Small  Business  Services  "SBS" into the  context  of the United  States
business of American Express Travel Related Services Company,  Inc. ("TRS"), TRS
is  generally  reported  according  to Charge  Card,  Lending  and  Merchant  or
Establishment Coverage. The major business segment drivers of those areas are:
    - our Consumer Business
    - our Corporate Services business -- focused on selling to larger
      companies, and
    - SBS, our small business unit
For purposes of definition,  small businesses refers to businesses that have 100
employees or less and/or sales of $10 million or less.

In 1997, SBS accounted for 18% of TRS Card billings in the U.S., 16% of TRS Card
revenues in the U.S. and 18% of TRS Card profits in the U.S.

In 1997, SBS had a high growth rate, exceeding the net income and revenue growth
rates of each of American Express Bank,  American Express Financial Advisors and
TRS as a whole.

From 1994 through 1997,  SBS grew  billings  nearly 80% over the course of three
years,  and  did so at a rate  which  was  approximately  1.5  times  total  TRS
worldwide billings.  Over the same period, SBS charge card spending per card has
grown at a compound growth rate of 14% annually.  During this period, SBS charge
cardholders  spent at  approximately  1.7 times the rate of TRS consumer  charge
customers.

SBS  billings  have grown from 1994 to 1997 in T&E and non-T&E  categories,  but
non-T&E has grown faster.

Approximately  50% of current SBS  spending is linked to some type of  "reward",
and approximately a third of all SBS spending comes on premium-priced products.

SBS  growth  in  cards  in  force  was 9%,  14% and 9% in  1995,  1996  and 1997
respectively.

We started to build the Lending business in 1996, and as of July of this year we
had $1.3 billion of accounts  receivable on our books in three different product
areas -- credit cards, lines of credit and leasing.

Revenue  yields on SBS lending  product lines [1998 -- June year-to-date]  were
14.2% for credit  cards,  15.6% for leasing  and 16.5% for lines of credit.  The
line of credit yield includes an average annual fee of $95 per line.

SBS credit card loss rates were  similar to TRS consumer  card loss rates,  when
comparing 30-day  delinquency rates and lagged write-off rates on our 1997 small
business vintage to 1997 vintages in the TRS consumer card business. Since 1995,
delinquencies  in the  charge  card  portfolio  for  SBS  cardholders  has  been
relatively consistent and has trended downward.

Measured in revenue, SBS has grown at an annual rate of 22% from 1994 to 1997.



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