AMERICAN EXPRESS CO
DEF 14A, 1998-03-10
FINANCE SERVICES
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                       Securities and Exchange Commission
                             Washington, D.C. 20549

                            Schedule 14A Information
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )
Filed by the Registrant [X]
Filed by a Party other than the  Registrant[ ]
Check the appropriate box:
[ ] Preliminary  Proxy Statement 
[ ] Confidential,  for Use of the Commission Only (as permitted by 
    Rule 14a-6(e)(2))
[X] Definitive  Proxy  Statement
[ ] Definitive Additional  Materials
[ ] Soliciting  Material  Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                            American Express Company
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
       (Name of Person(s) Filing Proxy Statement if other than Registrant)

Payment of Filing  Fee (Check the  appropriate  box):
[X] No fee  required
    Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         1) Title of each class of securities to which  transaction  applies:

         --------------------------------------------------------------

         2) Aggregate number of securities to which transaction  applies:

         --------------------------------------------------------------

         3) Per unit price or other underlying value of transaction  computed
            pursuant to Exchange  Act Rule 0-11 (Set  forth the  amount on which
            the filing  fee is calculated and state how it was determined):

         --------------------------------------------------------------

         4) Proposed maximum  aggregate value of transaction:

         --------------------------------------------------------------

         5) Total fee paid:
         
         --------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

        1) Amount Previously Paid:  

        ---------------------------------------------------------------

        2) Form,  Schedule or Registration  Statement No.: 

        ---------------------------------------------------------------

        3) Filing Party:

        ---------------------------------------------------------------

        4) Date Filed: 

        ---------------------------------------------------------------


<PAGE>
                 AMERICAN EXPRESS COMPANY
[LOGO]           200 VESEY STREET
                 NEW YORK, NEW YORK 10285



- --------------------------------------------------------------------------------
                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                 TO BE HELD APRIL 27, 1998
- --------------------------------------------------------------------------------


         The Annual Meeting of Shareholders of American Express  Company,  a New
York  corporation,  will be held at the  executive  offices of the Company,  200
Vesey  Street,  26th Floor,  New York,  New York 10285 (see  directions  on back
cover),  on Monday,  April 27, 1998 at 10:00 A.M., local time, for the following
purposes:

         1.  To elect directors;

         2. To ratify the selection by the Company's Board of Directors of Ernst
& Young LLP, independent  auditors, to audit the accounts of the Company and its
subsidiaries for 1998;

         3. To  consider  and vote upon the  adoption  of the  American  Express
Company  1998  Incentive  Compensation  Plan, a copy of which is annexed to this
proxy statement;


         4. and 5. To  consider  and vote upon two  shareholder  proposals,  one
relating to cumulative voting and one relating to executive  compensation,  each
of which the Board of Directors opposes; and

         To  transact  such  other  business  as may  properly  come  before the
meeting.

                                     By Order of the Board of Directors:





                                                   STEPHEN P. NORMAN
                                                       SECRETARY

March 10, 1998

         WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE MEETING, PLEASE SIGN AND
DATE THE ENCLOSED PROXY AND RETURN IT IN THE ENCLOSED PREPAID ENVELOPE,  OR VOTE
YOUR  PROXY  BY  TELEPHONE  AS  DESCRIBED  IN  THE  ENCLOSED   TELEPHONE  VOTING
INSTRUCTIONS.

                  This Statement is printed on recycled paper.

                                 [Recycle Logo]


<PAGE>




                            AMERICAN EXPRESS COMPANY
{LOGO]                          200 VESEY STREET
                            NEW YORK, NEW YORK 10285


                                                                  March 10, 1998



                                 PROXY STATEMENT

VOTE BY PROXY

      This proxy statement is furnished in connection  with the  solicitation of
proxies by the Board of  Directors  of the  Company  for the  Annual  Meeting of
Shareholders  to be held on Monday,  April 27, 1998, and for any  adjournment of
the  meeting.  A copy of the  notice of the  meeting  is  attached.  This  proxy
statement and form of proxy are first being mailed to  shareholders  on or about
March 11, 1998.

      You are cordially  invited to attend the meeting,  but whether  or not you
expect to attend in person,  you are urged to sign and date the  enclosed  proxy
and return it in the enclosed  prepaid  envelope.  If you are a  shareholder  of
record located in the U.S., you may vote your proxy by telephone as described in
the enclosed telephone voting instructions.  If your shares are held in the name
of a bank, broker or other holder of record, you will receive  instructions from
the holder of record on how to vote your  shares,  which may  include  telephone
voting instructions.  Shareholders have the right to revoke their proxies at any
time prior to the time their  shares are  actually  voted by  submitting a later
dated proxy, by submitting  subsequent voting  instructions by telephone,  or by
voting in person at the meeting.

      The  enclosed  proxy  indicates  on its face the  number of common  shares
registered in the name of each shareholder of record on March 2, 1998, including
shares enrolled in the Company's Shareholder's Stock Purchase Plan.

      Proxies furnished to employees set forth the number of shares credited  to
their  employee  benefit plan  accounts.  Proxies  returned or telephone  voting
instructions  sent by employees who participate in such plans will be considered
to be voting  instructions  to be  followed  by the plan  trustee  in voting the
shares credited to these accounts.



CONFIDENTIAL VOTING

      As  a  matter  of  Company  practice,  the  proxies,  ballots  and  voting
tabulations relating to individual shareholders are kept private by the Company.
Such documents are available for examination  only by the Inspectors of Election
and certain employees of the Company's  independent  tabulating agent engaged in
processing  proxy  cards  and  tabulating  votes.  The  vote  of any  individual
shareholder  is not disclosed to  management  except as may be necessary to meet
legal requirements.  However, because all comments from shareholders made on the
proxy  cards  will be  forwarded  to  management,  the  votes of the  commenting
shareholders may be revealed.


GENERAL

      Unless  contrary  instructions  are indicated on the proxy or submitted by
telephone,  all shares  represented by valid proxies  received  pursuant to this
solicitation (and not revoked) will be voted as follows:

      FOR the  election of all  nominees  for  directorships  named in the proxy
statement,

      FOR  ratification  of the  selection  of Ernst & Young LLP as  independent
auditors for 1998,

      FOR the adoption of the Company's 1998 Incentive Compensation Plan,

      AGAINST the shareholder proposal relating to cumulative voting, and

      AGAINST the shareholder proposal relating to executive compensation.

      If a  shareholder  specifies  a  different  choice  on  the  proxy  or  by
telephone, his or her shares will be voted as specified.

      The closing  price of the  Company's  common  shares on March 2, 1998,  as
reported by the New York Stock Exchange Composite Transactions Tape, was $91.625
per share.

                                       
<PAGE>

      The  Company's  1997  Annual  Report has been  mailed to  shareholders  in
connection  with this  solicitation.  A COPY OF THE  COMPANY'S  1997 FORM  10-K,
EXCLUSIVE  OF CERTAIN  EXHIBITS,  MAY BE OBTAINED  WITHOUT  CHARGE BY WRITING TO
STEPHEN P. NORMAN,  SECRETARY,  AMERICAN EXPRESS COMPANY,  200 VESEY STREET, NEW
YORK, NEW YORK 10285-5005.

COST OF PROXY SOLICITATION

      The Company will bear the cost of soliciting proxies. Directors,  officers
or  employees  of the Company  may  solicit  proxies on behalf of the Company in
person or by telephone,  facsimile or electronic  mail.  The Company has engaged
the  firm of  Morrow  & Co.  to  assist  the  Company  in the  distribution  and
solicitation  of  proxies.  The  Company has agreed to pay Morrow & Co. a fee of
$18,000 plus expenses for these services.

      The Company will also  reimburse  brokerage  houses and other  custodians,
nominees and fiduciaries for their expenses,  in accordance with the regulations
of the  Securities  and  Exchange  Commission  ("SEC")  and the New  York  Stock
Exchange  for sending  proxies and proxy  material to the  beneficial  owners of
common shares.

THE SHARES VOTING

      The only voting  securities  of the Company  are common  shares,  of which
465,057,281  shares were outstanding as of March 2, 1998. Each share is entitled
to one  vote.  Management  believes  that as of  December  31,  1997,  no person
beneficially  owned more than five percent of the  outstanding  common shares of
the Company, except as set forth in the table below.


                                          NUMBER OF AMERICAN
           NAMES AND ADDRESSES          EXPRESS COMMON SHARES        PERCENT OF
          OF BENEFICIAL OWNERS           BENEFICIALLY OWNED           CLASS (%)
           -------------------          ---------------------         ---------
      Warren E. Buffett,                     49,456,900 (1)              10.6%
      Berkshire Hathaway Inc.                                     
      and subsidiaries                                            
      1440 Kiewit Plaza                                           
      Omaha, Nebraska 68131                                       
                                                                  
      Edward C. Johnson 3d,                  46,462,375 (2)              10.0%
      Abigail P. Johnson and                                      
      FMR Corp.                                                   
      82 Devonshire Street                                        
      Boston, Massachusetts 02109                                 
- -------------                                                     
(1)   Reflects shares  beneficially owned as of December 31, 1997,  according to
      information  provided by Berkshire  Hathaway  Inc.  ("Berkshire").  Of the
      shares  shown,  39,005,293  shares  were  beneficially  owned by  National
      Indemnity Company, a subsidiary of Berkshire.  Mr. Buffett,  Berkshire and
      the subsidiaries share voting and dispositive power over these shares. Mr.
      Buffett, his spouse and a certain trust of which Mr. Buffett is a trustee,
      but in which he has no economic interest,  own approximately  41.5% of the
      aggregate economic interests of the outstanding Class A and Class B shares
      of Berkshire.  As a result of such ownership and control,  Mr. Buffett may
      be  deemed to be the  beneficial  owner of  shares  beneficially  owned by
      Berkshire.

      In connection with obtaining the approval of the Board of Governors of the
      Federal  Reserve  System to  acquire up to 17% of the  outstanding  voting
      shares of the  Company,  Berkshire  and the Company  have  entered into an
      agreement  (effective  for such time as Berkshire  owns 10% or more of the
      Company's   outstanding  voting   securities),   and  Berkshire  has  made
      commitments to the Board of Governors, designed to ensure that Berkshire's
      investment  in the Company  will at all times be  passive.  Pursuant to an
      additional  agreement,  so  long  as  Berkshire  owns  5% or  more  of the
      Company's  voting  securities  and  Harvey  Golub is the  Company's  Chief
      Executive  Officer,  Berkshire and its subsidiaries  will vote all Company
      common shares owned by them in accordance with the  recommendations of the
      Board  of  Directors  of  the  Company.  Subject  to  certain  exceptions,
      Berkshire and its subsidiaries  will not sell Company common shares to any
      person who owns more than 5% of the  Company's  voting  securities  or who
      seeks to change the  control of the  Company  without  the  consent of the
      Company.

                                       2
<PAGE>

(2)   Reflects shares beneficially owned as of December 31, 1997, according to a
      statement on Schedule 13G filed with the SEC.  According to such  Schedule
      13G, beneficial ownership was held as follows: sole dispositive power--FMR
      Corp.  ("FMR"),  Mr.  Johnson and Ms.  Johnson - 46,457,075  shares;  sole
      voting power--FMR - 2,689,383 shares,  Mr. Johnson - 5,393 shares, and Ms.
      Johnson - 0 shares;  shared  dispositive and shared voting  power--FMR and
      Mr.  Johnson - 4,500  shares  and Ms.  Johnson - 0 shares.  Of the  shares
      shown,  42,532,512  shares were beneficially  owned by FMR's  wholly-owned
      subsidiary,  Fidelity Management and Research Company,  and 323,980 shares
      were beneficially  owned by Fidelity  International  Limited ("FIL").  Mr.
      Johnson and members of the Johnson  family form a  controlling  group with
      respect to FMR. Approximately 40% of the voting stock of FIL is owned by a
      partnership  controlled  by Mr.  Johnson and  members of his  family.  Mr.
      Johnson  serves as  Chairman  of FMR and FIL.  As a result of such  common
      ownership and control,  FMR may be deemed to be a beneficial  owner of the
      shares owned by FIL.  FMR  disclaims  beneficial  ownership of the 323,980
      shares beneficially owned by FIL.

VOTE REQUIRED

      The 13 nominees receiving the greatest number of votes cast by the holders
of the Company's  common shares  entitled to vote at the meeting will be elected
directors of the Company.

      The  affirmative  vote of a majority  of the votes cast at the  meeting is
necessary  to ratify the  selection  of  auditors,  to adopt the 1998  Incentive
Compensation Plan (the "1998 Plan") and to approve the shareholder proposals.

METHOD OF COUNTING VOTES

      Each  common  share is  entitled  to one vote.  Votes will be counted  and
certified by the  Inspectors  of  Election,  who are  employees  of  ChaseMellon
Shareholder  Services,  L.L.C.,  the Company's  independent  Transfer  Agent and
Registrar.  Under SEC rules,  boxes and a designated blank space are provided on
the proxy card for shareholders to mark if they wish either to abstain on one or
more of the proposals or to withhold  authority to vote for one or more nominees
for director.  In accordance  with New York State law, such  abstentions are not
counted  in  determining  the votes cast in  connection  with the  selection  of
auditors, the 1998 Plan, and each of the shareholder  proposals.  Votes withheld
in connection  with one or more of the nominees for director will not be counted
as votes cast for those nominees.

      The New York Stock  Exchange has  informed  the Company that  management's
proposals to elect  directors  and to ratify the  selection of auditors are each
considered  "discretionary"  items.  This means that brokerage firms may vote in
their  discretion on behalf of their clients if their clients have not furnished
voting instructions at least fifteen days prior to the date of the shareholders'
meeting.  However,  management's proposal to adopt the 1998 Plan and each of the
shareholder proposals are  "non-discretionary," and brokers who have received no
instructions  from their clients do not have  discretion to vote on these items.
Such "broker  non-votes" will not be considered as votes cast in determining the
outcome of these proposals.

SHAREHOLDERS ENTITLED TO VOTE

      Only shareholders of record at the close of business on March 2, 1998 will
be entitled to vote at the Annual Meeting of Shareholders.

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

      The following table sets forth, as of March 2, 1998,  common shares of the
Company  owned by each  current  director  and nominee for  director  and by all
current  directors and executive  officers of the Company as a group.  Except as
described below, each of the persons listed below has sole voting and investment
power with  respect to the shares  shown.  The table also shows the common share
equivalent  units held by directors under the Directors'  Deferred  Compensation
Plan described on page 8.


                                       3
<PAGE>
<TABLE>
<CAPTION>


                                                                AMERICAN EXPRESS
                                                NUMBER OF         COMMON SHARES
                                            AMERICAN EXPRESS      WHICH MAY BE
      NAMES OF DIRECTORS                         COMMON          ACQUIRED WITHIN      COMMON SHARE
         AND NOMINEES                      SHARES OWNED (1)(2)     60 DAYS (3)      EQUIVALENTS (4)
         ------------                      ------------------      -----------      ---------------

<S>                                            <C>                 <C>                    <C>   
      Daniel F. Akerson.....................      10,200               1,999               3,442
      Anne L. Armstrong.....................       8,001               4,819               8,923
      Edwin L. Artzt........................       6,500               1,699                  --
      William G. Bowen......................       8,360               4,279                  --
      Kenneth I. Chenault...................     210,883             283,652                  --
      Charles W. Duncan, Jr.................      55,681               7,699              25,708
      Harvey Golub..........................     440,683             739,057                  --
      Beverly Sills Greenough...............       5,000               3,759                  --
      F. Ross Johnson.......................      17,621               7,699                  --
      Vernon E. Jordan, Jr..................       7,471               4,279              12,750
      Jan Leschly...........................      23,700                 333                 592
      Drew Lewis............................      20,200               2,597                  --
      Aldo Papone...........................      22,095               5,419                  --
      Frank P. Popoff.......................       8,759               1,000                  --
      All current Directors and
        Executive Officers as a.............   ---------           ---------              ------
        group (30 individuals) (5)..........   1,494,493           3,607,707              51,415

</TABLE>
- -------------
(1)   The number of shares  owned by Messrs.  Golub and Chenault and all current
      directors and executive officers as a group includes 733, 5,176 and 38,451
      shares held in their respective employee benefit plan accounts as of March
      2, 1998.

      The number of common shares shown includes 2,000 shares held by a trust of
      which Mr.  Popoff is a  trustee.  The number of common  shares  shown also
      includes  500  shares  held by a trust of which an  executive  officer  is
      co-trustee and 432 shares owned by children of such executive officer. The
      number of common  shares  shown  does not  include  shares as to which the
      nominees and all current directors and executive  officers as a group have
      disclaimed beneficial ownership,  as follows:  6,060 shares held by Duncan
      Investors  Ltd. of which Mr.  Duncan is a partner,  6,150 shares held by a
      trust of which Mr. Golub's wife is the sole trustee, 3,015 shares owned by
      a child of Mr. Golub, 15,335 shares held by a limited partnership of which
      Mr. Chenault and his wife are the general  partners, 14,342 shares held by
      Mr.  Chenault's  wife  outright  or as  trustee  or  custodian  for  their
      children,  and 45,933  shares  disclaimed  by all  current  directors  and
      executive officers as a group.

(2)   The number of shares  owned by Messrs.  Golub and Chenault and all current
      directors and executive  officers as a group includes  17,500,  92,458 and
      276,089 shares, respectively,  of restricted stock as to which the holders
      possess sole voting power, but no investment power,  during the restricted
      period.  Restrictions on the sale or transfer of these  restricted  shares
      lapse over a period of years ending in the year 2004.

(3)   Shares shown  include  common  shares  subject to stock options and common
      shares issuable upon conversion of convertible  debentures.  Messrs. Golub
      and Chenault and all current  directors and executive  officers as a group
      hold debentures that are convertible into 11,810,  3,980 and 22,641 shares
      respectively.

(4)   These common share equivalent units are held in the Deferred  Compensation
      Plan for Directors described on page 8.

(5)   The  Company's  current  directors  and  executive  officers  as  a  group
      beneficially owned approximately  5,102,200 of the Company's common shares
      as of March 2,  1998,  representing  approximately  1.1% of the  Company's
      outstanding  common shares. As of that date, none of the individuals named
      in the  above  table  beneficially  owned  more  than 1% of the  Company's
      outstanding common shares.

                                  -------------

                                        4
<PAGE>

SHARE OWNERSHIP GUIDELINES FOR DIRECTORS

      The  Board of  Directors  believes  that as a matter  of  governance  each
director  should  acquire and maintain a meaningful  investment  in the Company.
Accordingly, the Board of Directors has observed since February 1994 a voluntary
share ownership guideline of 10,000 Company shares or share equivalents for each
director,  such  number  of  shares  to be  acquired  over  a  five-year  period
commencing February 1994 or on the date of such director's first election to the
Board, whichever is later.

SECURITY OWNERSHIP OF NAMED EXECUTIVES

      The following table sets forth, as of March 2, 1998,  beneficial ownership
of common shares of the Company by Harvey Golub,  Chief Executive Officer of the
Company,  and each of the four other most highly compensated  executive officers
of the Company at the end of 1997 (collectively, the "named executives"). Except
as described below,  each of the named executives has sole voting and investment
power with respect to the shares shown.
<TABLE>
<CAPTION>
                                                                          AMERICAN EXPRESS
                                                  NUMBER OF AMERICAN        COMMON SHARES
                                                    EXPRESS COMMON      WHICH MAY BE ACQUIRED
      NAME                                        SHARES OWNED (1)(2)    WITHIN 60 DAYS (3)
      ----                                        -------------------    ------------------

<S>                                                      <C>                    <C>    
      H. Golub..............................             440,683                739,057
      K. I. Chenault........................             210,883                283,652
      G. L. Farr............................              51,851                269,999
      J. S. Linen...........................             159,630                453,529
      R. K. Goeltz..........................              10,004                 39,998
</TABLE>

- -------------

(1)   The number of shares owned by Messrs.  Golub,  Chenault,  Farr,  Linen and
      Goeltz  includes  733,  5,176,  390,  7,699  and 4  shares  held in  their
      respective employee benefit plan accounts as of March 2, 1998.

      The  number of common  shares  shown does not  include  shares as to which
      Messrs.  Golub and  Chenault  have  disclaimed  beneficial  ownership,  as
      follows:  6,150  shares held by a trust of which Mr.  Golub's  wife is the
      sole trustee,  3,015 shares owned by a child of Mr.  Golub,  15,335 shares
      held in a limited  partnership of which Mr.  Chenault and his wife are the
      general partners and 14,342 shares held by Mr. Chenault's wife outright or
      as trustee or custodian  for their  children.  The number of common shares
      owned by Mr.  Linen  includes  500 shares held by a trust of which he is a
      co-trustee and 432 shares owned by his children.

(2)   The number of shares owned by Messrs.  Golub,  Chenault,  Farr,  Linen and
      Goeltz  includes  17,500,  92,458,  12,500,  11,404 and 10,000  restricted
      shares,  respectively,  as to which the holders possess sole voting power,
      but no investment power, during the restricted period. Restrictions on the
      sale or transfer of these  restricted  shares lapse over a period of years
      ending in the year 2004.

(3)   Shares shown  include  common  shares  subject to stock options and common
      shares issuable upon conversion of convertible  debentures.  Messrs. Golub
      and Chenault hold debentures  that are  convertible  into 11,810 and 3,980
      shares, respectively.


                            GOVERNANCE OF THE COMPANY

      The business of the Company is managed under the direction of its Board of
Directors.  Of the 13 director  nominees,  only  Messrs.  Golub and Chenault are
employees of the Company or a subsidiary.

      The Board of Directors has six standing committees. Committee memberships,
the number of  committee  meetings  held during 1997 and the  functions of those
committees are described below.

AUDIT COMMITTEE

      The current  members of the Audit  Committee  are Charles W.  Duncan,  Jr.
(Chairman), Daniel F. Akerson, Edwin L. Artzt, William G. Bowen, Jan Leschly and
Drew Lewis.

      The   Audit   Committee   represents   the   Board  in   discharging   its
responsibilities relating to the accounting,  reporting,  financial and internal
control practices of the Company and its subsidiaries. The Committee has general
responsibility for reviewing with management the financial and internal controls
and the  accounting,  audit and  reporting

                                        5
<PAGE>

activities of the Company and its subsidiaries.  The Committee  annually reviews
the qualifications and objectivity of the Company's independent auditors,  makes
recommendations to the Board as to their selection,  reviews the scope, fees and
results of their audit,  reviews their  non-audit  services and related fees, is
informed of their significant audit findings and management's responses thereto,
and  annually  reviews the status of  significant  current and  potential  legal
matters. In addition,  the Committee reviews the scope of the internal auditors'
plans each year and the results of their  audits.  The  Committee  also receives
reports on the U.S. Federal Sentencing Compliance program, including a review of
the distribution of and compliance with the Company's Code of Conduct,  which is
sent  periodically to employees of the Company and its  subsidiaries  around the
world,  and receives  reports as to compliance  with the Code.  The Committee is
also  empowered  to conduct its own  investigations  into issues  related to its
responsibilities  and to retain independent  counsel or outside experts for such
purposes.

      During 1997 the Audit Committee met five times.

COMPENSATION AND BENEFITS COMMITTEE

      The current members of the Compensation  and Benefits  Committee are Frank
P. Popoff (Chairman), Anne L. Armstrong, Edwin L. Artzt, Beverly Sills Greenough
and F. Ross Johnson.

      The Compensation and Benefits  Committee  consists solely of directors who
are not current or former  employees of the Company or a subsidiary and oversees
incentive compensation plans for officers and key employees,  approves standards
for setting  compensation  levels for Company  executives  and  administers  the
Company's  executive  incentive  compensation plans for senior  executives.  The
Committee also approves the compensation of certain employees whose salaries are
above specified  levels and makes  recommendations  to the Board for approval as
required.  The  Committee  conducts an annual review of the  performance  of the
Company's Chief Executive Officer. It also reviews senior management development
programs  and  appraises  senior  management's  performance.  The  Committee  is
authorized to hire and regularly consult with independent compensation advisors.

      The Committee  represents  the Board in discharging  its  responsibilities
with respect to the  Company's  employee  pension,  savings and welfare  benefit
plans. It appoints the members of management who serve on the Employee  Benefits
Administration  Committee and the Benefit Plans Investment Committee,  which are
responsible,  respectively,  for the  administration of the plans of the Company
and for the custody and management of assets of those plans that are funded. The
Committee  receives periodic reports from the Employee  Benefits  Administration
and Benefit Plans Investment Committees on their activities.

      During 1997 the Compensation and Benefits Committee met four times.

COMMITTEE ON DIRECTORS

      The current  members of the  Committee on Directors  are Vernon E. Jordan,
Jr. (Chairman), Anne L. Armstrong, Charles W. Duncan, Jr., and Drew Lewis.

      The  Committee on  Directors  identifies  and  recommends  candidates  for
election to the Board. It advises the Board on matters  relating to directorship
practices,  including the criteria for selecting directors, policies relating to
tenure and retirement of directors,  and  compensation  and benefit programs for
non-employee  directors.  The Committee  makes  recommendations  relating to the
duties and membership of committees of the Board.

      The  Committee  recommends  processes  to  evaluate  the  performance  and
contributions  of the  Board as a whole  and  approves  procedures  designed  to
provide that  adequate  orientation  and training are provided to new members of
the Board.

      The  Committee   also  considers   candidates   who  are   recommended  by
shareholders in accordance with the early  notification  and other  requirements
set forth on page 31. Any  shareholder  who wishes to recommend a candidate  for
election to the Board should submit such  recommendation to the Secretary of the
Company.

      During 1997 the Committee on Directors met two times.

EXECUTIVE COMMITTEE

      The  current   members  of  the  Executive   Committee  are  Harvey  Golub
(Chairman),  William G. Bowen, Charles W. Duncan, Jr., Vernon E. Jordan, Jr. and
Frank P. Popoff.

                                       6
<PAGE>


      The  Executive  Committee  is empowered to meet in place of the full Board
when  emergency  issues or  scheduling  makes it difficult to convene all of the
directors. The Committee may act on behalf of the Board on all matters permitted
by New York State law. All actions  taken by the  Committee  must be reported at
the Board's next meeting.

      The Executive Committee held no meetings during 1997.

FINANCE COMMITTEE

      The current  members of the Finance  Committee are Drew Lewis  (Chairman),
Daniel F. Akerson, Kenneth I. Chenault, F. Ross Johnson and Aldo Papone.

      The Finance  Committee  oversees the  investment of the  Company's  funds,
reviews the parameters of investment programs,  receives reports on the progress
of investment  activities  and  considers  strategies as they relate to changing
economic   and  market   conditions.   The   Committee's   duties  also  include
responsibility  for reviewing with  management the capital needs and allocations
of the  Company and its  subsidiaries,  including  the  Company's  external  and
intra-company dividend policies. The Committee also provides consultation on the
financial  aspects of  divestitures,  acquisitions,  major capital  commitments,
major borrowings and proposed  issuances of debt or equity  securities,  whether
privately or publicly distributed.

      During 1997 the Finance Committee met three times.

PUBLIC RESPONSIBILITY COMMITTEE

      The current members of the Public Responsibility  Committee are William G.
Bowen (Chairman),  Beverly Sills Greenough,  Vernon E. Jordan,  Jr., Jan Leschly
and Aldo Papone.

      The Public  Responsibility  Committee  reviews and considers the Company's
position and practices on issues in which the business community  interacts with
the public, such as consumer policies,  employment  opportunities for minorities
and  women,  protection  of  the  environment,  purchasing  from  minority-owned
businesses,   philanthropic   contributions,   privacy,   shareholder  proposals
involving  issues  of public  interest,  and  similar  issues,  including  those
involving the Company's positions in international affairs.

      During 1997 the Public Responsibility Committee met two times.

DIRECTORS' FEES AND OTHER COMPENSATION

      Directors  who are not  current  employees  of the  Company  or one of its
subsidiaries  receive a retainer of $16,000 per quarter,  except that  directors
who attend fewer than 75 percent of the meetings of the Board and  committees on
which they serve do not receive the fourth quarterly retainer. Each non-employee
director  who serves as the chairman of one of the Board's  standing  committees
receives an annual retainer of $10,000.  Directors do not receive  separate fees
for  attendance at Board or committee  meetings.  Directors are  reimbursed  for
their customary and usual expenses  incurred in attending  Board,  committee and
shareholder meetings, including expenses for travel, food and lodging. Directors
who are current  employees  of the Company or a  subsidiary  receive no fees for
service  on  the  Board  or  Board  committees  of  the  Company  or  any of its
subsidiaries.

      In 1997 the Company  adopted  the  Directors'  Stock Plan to increase  the
equity  component of  directors'  annual  compensation  and thereby more closely
align their interests with those of the Company's shareholders.  Under the Plan,
each non-employee  director receives 200 common shares on the first business day
of each year,  commencing January 1998, for service in the prior year.  However,
if a director has attended  less than 75% of all board  meetings and meetings of
committees on which such director  served during the prior  calendar  year,  the
director  will  receive 150 Common  Shares.  Directors  who join the Board on or
after July 1 receive 100 shares. On January 2, 1998, all non-employee  directors
received 200 shares for 1997 service.

      In March 1996 the Company  amended its  Retirement  Plan for  Non-Employee
Directors.  Pursuant to the  amendment,  non-employee  directors  elected to the
Board after March 31, 1996 for the first time are not eligible to participate in
the plan. The plan is an unfunded,  nonqualified  plan that covers  directors of
the Company  whose Board service began on or prior to March 31, 1996 and who are
not  current  or former  employees  of the  Company  or its  subsidiaries.  Such
non-employee  directors  who serve at least  five full  years  are  eligible  to
receive, upon their retirement from the Board of Directors, an annual benefit of
$30,000.  The  Company  will pay the  benefit for a period of


                                       7
<PAGE>

years  equal to the number of full years of service as a director or until death
occurs,  whichever is earlier. In addition, the plan provides discretion for the
Board  to grant  benefits  to any  current  non-employee  director  who does not
otherwise  qualify for a benefit under the plan,  although the Company has never
made such discretionary grants and does not contemplate any.

      The Company also provides each non-employee  director with group term life
insurance  coverage of $50,000 and accidental death and dismemberment  insurance
coverage  of  $300,000.  Non-employee  directors  are also  eligible to purchase
$50,000  of  additional  group  term  life  insurance  coverage.   In  1997  six
non-employee directors purchased such insurance.

      The Company  maintains a Deferred  Compensation  Plan for Directors  under
which  directors  may defer all or a portion  of their  annual  compensation  in
either a cash-based  account or in Company Common Share  Equivalent  Units until
retirement or a later specified date. A Company Common Share  Equivalent Unit is
an amount  payable in cash which is designed to replicate the value of a Company
common share,  including  reinvested  dividends.  During 1997  deferred  amounts
credited to the cash-based  account earned  interest at a rate equivalent to the
Moody's Average Corporate Bond Yield, and amounts credited to the Company Common
Share  Equivalent  Units were valued on the basis of the price of the  Company's
common shares plus reinvested dividend equivalents.  In 1997 the Company amended
its plan to provide that  beginning  in 1998,  the  crediting  rate for the cash
portion of any deferred amounts will be the ROE based crediting schedule that is
provided in the Pay for Performance  Deferral Program  described on page 13. The
amendments  also  permit  directors  to switch  deferred  balances  between  the
cash-based and the stock-based investment alternatives.  At the present time six
directors participate in the plan. Accumulated Common Share Equivalent Units are
shown on page 4.

      In 1993 the shareholders of the Company approved a Directors' Stock Option
Plan (the "1993 Plan"),  which  provides for the automatic  annual grant to each
non-employee  director of a nonqualified  option to purchase 1,000 common shares
of the Company,  as of the date of each annual meeting of  shareholders at which
the director is elected or re-elected.  Under the 1993 Plan the option  exercise
price is 100 percent of the fair market  value of a common  share on the date of
grant.  Each option has a ten-year term and  generally  becomes  exercisable  in
three equal annual  installments  beginning on the first anniversary of the date
of grant. On April 28, 1997 each of the 12 then incumbent non-employee directors
(11 of whom are also current  nominees for re-election as directors)  received a
stock option to purchase 1,000 shares at an exercise price of $62.81 per share.

      As part of its overall program to promote  charitable giving as a means to
enhance  the  quality  of life in the many  communities  in which the  Company's
businesses operate, the Company maintains a Directors'  Charitable Award Program
pursuant to which the Company has purchased life insurance policies on the lives
of  participating  directors and advisors to the Board who previously  served as
directors.  Upon the death of an  individual  director or  advisor,  the Company
expects  to receive a $1  million  death  benefit,  or  $500,000  in the case of
advisors. The Company in turn expects to donate one-half of the individual death
benefit  to the  American  Express  Foundation  and  one-half  to  one  or  more
qualifying  charitable  organizations  recommended by the individual director or
advisor. Individual directors and advisors derive no financial benefit from this
program  since all  charitable  deductions  accrue  solely to the  Company.  The
Company bears only nominal cost,  and benefits paid to the Company's  Foundation
reduce the amount of funding that the Company provides to the Foundation.

      Messrs. Duncan and Papone serve as directors of American Express Bank Ltd.
("AEB"),  for which each  receives  an annual  retainer  of $25,000  and fees of
$1,000 for attendance at each board meeting.  Mr. Duncan also receives an annual
retainer of $5,000 as chairman of AEB's Audit  Committee and $750 for attendance
at each committee meeting.

      Effective  December 31,  1990,  Mr.  Papone  retired as Chairman and Chief
Executive  Officer of American  Express Travel Related  Services  Company,  Inc.
("TRS"). During 1997 Mr. Papone served as Senior Advisor and provided consulting
services  individually  and through his firm to the Company and TRS  pursuant to
two consulting  agreements providing for compensation of $18,750 per month under
the Company agreement and $250,000 for 1997 under the TRS agreement. The Company
expects these  arrangements  to continue in 1998. Mr. Jordan is a senior partner
of Akin, Gump,  Strauss,  Hauer & Feld, L.L.P.  which provided legal services to
the  Company in 1997 and is  providing  such  services to the Company in 1998 at
customary and usual rates.


                                       8
<PAGE>

                              ELECTION OF DIRECTORS

      An entire Board of Directors,  consisting of 13 members,  is to be elected
at the meeting, to hold office until the next Annual Meeting of Shareholders. In
the case of a vacancy,  the Board of Directors,  upon the  recommendation of the
Committee on Directors, may elect another director as a replacement or may leave
the vacancy unfilled.  Decisions  regarding the election of new directors during
the year  normally are based upon such  considerations  as the size of the Board
and the need to obtain fresh perspectives or to replace the particular skills or
experience  of former  directors.  Mr.  Papone is  retiring as a director of the
Company on April 27, 1998 pursuant to the Board's mandatory retirement policies.

      During  1997 the Board of Directors met nine times and each of the current
directors  attended more than 75 percent of the meetings of the Board and of the
Board committees on which the director served.

      Unless  authority  to vote  is  withheld,  the  persons  specified  in the
enclosed  proxy  intend  to vote for the  following  nominees,  all of whom have
consented  to being  named in this proxy  statement  and to serving if  elected.
Although management knows of no reason why any nominee would be unable to serve,
the persons  designated as proxies  reserve full  discretion to vote for another
person in the event any nominee is unable to serve.


      The  following  information  is provided  with respect to the nominees for
directorships. Italicized wording indicates principal occupation.


DANIEL F. AKERSON                            Director since 1995          Age 49

CHAIRMAN AND CHIEF EXECUTIVE OFFICER,  NEXTEL  COMMUNICATIONS,  INC., a domestic
and  international  digital  wireless  communications  company,  March  1996  to
present;  General Partner,  Forstmann Little & Co., an investment  banking firm,
1994 to March 1996;  Chairman and Chief Executive  Officer,  General  Instrument
Corporation,  a company  engaged in developing  technology,  systems and product
solutions for the interactive  delivery of video,  voice and data, 1993 to 1995;
Member, Board of Directors, America Online, Incorporated.

ANNE L. ARMSTRONG                            Director since 1983          Age 70

CHAIRMAN  OF THE BOARD OF  TRUSTEES,  CENTER  FOR  STRATEGIC  AND  INTERNATIONAL
STUDIES,  a  non-profit  public  policy  institution,  1987 to  present;  former
Chairman,  President's Foreign Intelligence Advisory Board; former United States
Ambassador  to Great  Britain and Northern  Ireland;  Director,  General  Motors
Corporation, Halliburton Company, and Boise  Cascade Corporation; Regent,  Texas
A&M University System.


EDWIN L. ARTZT                               Director since 1994          Age 67

CHAIRMAN  OF THE  EXECUTIVE  COMMITTEE  AND  DIRECTOR  OF THE  PROCTER  & GAMBLE
COMPANY, a worldwide consumer products company, 1995 to present, Chairman of the
Board and Chief  Executive  Officer,  1990 to 1995;  Director,  Delta Air Lines,
Inc., GTE  Corporation,  Evenflo & Spalding  Holdings Corp.,  and Barilla S.p.A.
(Italy); Member, The Business Council.


WILLIAM G. BOWEN                             Director since 1988          Age 64

PRESIDENT, THE ANDREW W. MELLON FOUNDATION, a not-for-profit corporation engaged
in  philanthropy,  1988 to  present;  former  President,  Princeton  University;
Director,  Merck, Inc.; Member, Board of Trustees,  Denison University;  Member,
Board of Overseers, TIAA-CREF; Chairman, JSTOR.


                                       9
<PAGE>


KENNETH I. CHENAULT                          Director since 1997          Age 46

PRESIDENT AND CHIEF  OPERATING  OFFICER,  AMERICAN  EXPRESS  COMPANY,  AND CHIEF
EXECUTIVE  OFFICER,  AMERICAN  EXPRESS TRAVEL RELATED  SERVICES  COMPANY,  INC.,
February 1997 to present,  Vice Chairman of American  Express  Company,  January
1995 to February 1997; President - USA, American Express Travel Related Services
Company,  Inc.,  1993 to 1995;  Director,  Quaker  Oats  Company,  the  National
Collegiate  Athletic  Association,  NYU  Medical  Center,  and the  Arthur  Ashe
Institute for Urban Health; Member, the Council on Foreign Relations.


CHARLES W. DUNCAN, JR.                       Director since 1981          Age 71
CHAIRMAN,  DUNCAN INTERESTS,  1985 to present;  Director,  American Express Bank
Ltd., The Coca-Cola Company,  Newfield Exploration Company,  United Technologies
Corporation and The Robert A. Welch Foundation;  Former Chairman of the Board of
Governors, Rice University; Member, Council on Foreign Relations.


HARVEY GOLUB                                 Director since 1990          Age 58

CHAIRMAN AND CHIEF EXECUTIVE OFFICER,  AMERICAN EXPRESS COMPANY,  August 1993 to
present,  President and Chief Executive  Officer,  February 1993 to August 1993,
President,  1991 to 1993, Chairman and Chief Executive Officer, American Express
Travel Related Services Company, Inc., 1991 to 1997; Director,  American Express
Bank Ltd. and Campbell Soup Company; Dow Jones & Company,  Inc.;  Director,  The
New York and Presbyterian Hospitals,  Inc.; Member, Board of Trustees,  Carnegie
Hall, New York City  Partnership,  New York Chamber of Commerce and Industry and
United Way of New York City; Member, President's Commission for the Arts and the
Humanities and The Business Roundtable.


BEVERLY SILLS GREENOUGH                      Director since 1990          Age 68

CHAIRMAN,  LINCOLN CENTER FOR THE  PERFORMING  ARTS,  1994 to present;  Managing
Director,  Metropolitan  Opera,  1991 to present;  former  General  Director and
President,  New York City  Opera;  Director,  Time  Warner  Inc.,  Human  Genome
Sciences, Inc. and Lincoln Center Theater;  Member, Board of Trustees,  Hospital
for  Special  Surgery  and  National  Society for  Multiple  Sclerosis;  Member,
President's Task Force on the Arts.


F. ROSS JOHNSON                              Director since 1986          Age 66

CHAIRMAN AND CHIEF  EXECUTIVE  OFFICER,  RJM GROUP,  a  management  advisory and
investment firm, 1989 to present;  Director, Power Corporation of Canada, Archer
Daniels Midland  Company,  and Noma Industries Ltd.;  former Chairman,  Economic
Club of New York; Retired Chairman, RJR/Nabisco, Inc.


VERNON E. JORDAN, JR.                        Director since 1977          Age 62

SENIOR EXECUTIVE PARTNER, AKIN, GUMP, STRAUSS, HAUER & FELD, L.L.P.,  attorneys,
Washington,  D.C. and Dallas,  Texas, 1982 to present;  Director,  Bankers Trust
Company, Bankers Trust New York Corporation,  Chancellor Media Corporation,  Dow
Jones & Company,  Inc.,  J.C.  Penney Company Inc.,  Revlon Group,  Inc.,  Ryder
Systems,  Inc.,  Sara Lee  Corporation,  Union  Carbide  Corporation  and  Xerox
Corporation; Trustee, Ford Foundation and Howard University.

JAN LESCHLY                                  Director since 1997          Age 57

CHIEF EXECUTIVE AND DIRECTOR,  SMITHKLINE BEECHAM PLC, developer and marketer of
pharmaceuticals,  over-the-counter  medicines and healthcare  services including
clinical  laboratory  testing,  disease  management and  pharmaceutical  benefit
management, 1994 to present, Chairman, SmithKline Beecham Pharmaceuticals,  1990
to  1994;   Director,   British  Pharma  Group,   Pharmaceutical   Research  and
Manufacturers   Association  and  CBS  Media  Corporation;   Trustee,   National
Foundation for  Infectious  Diseases and Member,  Emory  Business  School Dean's
Advisory Council.


                                       10
<PAGE>

DREW LEWIS                                   Director since 1986          Age 66

FORMER  CHAIRMAN AND CHIEF  EXECUTIVE  OFFICER,  UNION  PACIFIC  CORPORATION,  a
transportation  company,  January 1997 to present;  Chairman and Chief Executive
Officer,  1987 through  December  1996;  Director,  Ford Motor  Company,  Lucent
Technologies  Inc., FPL Group,  Inc.,  Gulfstream Corp.,  Gannett Co., Inc., and
Union Pacific Resources Group Inc.


FRANK P. POPOFF                              Director since 1990          Age 62

CHAIRMAN OF THE BOARD,  THE DOW CHEMICAL  COMPANY,  a producer of chemicals  and
chemical  products,  1992 to present,  Chief  Executive  Officer,  1987 to 1995,
Director,  U S WEST,  Inc.,  United  Technologies  Corp. and Chemical  Financial
Corporation,   Michigan   Molecular   Institute;   Member,   Indiana  University
Foundation, Chemical Manufacturers Association and The Business Council.


                       BOARD COMPENSATION COMMITTEE REPORT

                            ON EXECUTIVE COMPENSATION

      The  Compensation  and  Benefits  Committee  of  the  Company's  Board  of
Directors administers the Company's executive officer compensation programs. The
Committee  consists  entirely of non-employee  directors who are not eligible to
participate  in  any of  the  Company's  executive  compensation  programs.  The
Committee uses independent compensation consultants' data.

OVERVIEW AND PHILOSOPHY

    The objectives of the Company's executive compensation programs are to:

    o   Attract, motivate and retain the highest quality executives.

    o   Align their  financial  interests with those of the Company's  long-term
        investors.

    o   Motivate them to achieve  tactical and strategic  objectives in a manner
        consistent with the Company's corporate values.

      To achieve these objectives, the Company's executive compensation policies
and programs are designed to:

    o   Focus participants on high priority goals to increase shareholder value.

    o   Encourage  behavior that  exemplifies  the Company's  values relating to
        customers, quality of performance,  employees,  integrity,  teamwork and
        good citizenship.

    o   Assess  performance  based on results  and  pre-set  goals that link the
        business  activities  of each  individual  and team to the  goals of the
        applicable business unit and the Company.

    o   Increase  stock  ownership  to  promote a  proprietary  interest  in the
        success of the Company.

EXECUTIVE OFFICER COMPENSATION

      Executive officer compensation  includes base salary, annual incentive and
long-term incentive awards. The Committee  establishes reference points for each
of these elements of compensation  for every  executive  officer  position.  The
reference  points are  compensation  guidelines that reflect job  responsibility
levels  within the  Company,  the need to attract,  retain and reward  executive
talent and external market practices. In setting reference points, the Committee
may put  different  weights on each of these  factors.  For 1997, a  comparative
group of  approximately  50 companies  was selected  with the help of an outside
compensation consultant. This sample includes selected major corporations in the
Standard & Poor's 500 Index and the  Standard & Poor's  Financials  that compete
with the Company in its primary  lines of business or for executive  talent,  or
are of comparable  size and scope of operations.  Market data on comparable jobs
from this sample,  including the 50th through 75th  percentile  pay levels,  are
taken into consideration in establishing reference points and other compensation
guidelines.  Reference  points may be established  at levels  within,  higher or
lower than the 50th to 75th percentile  range of the comparative  group.  Actual
compensation  is based on the  Committee's  judgment of Company or business unit
performance and individual performance under the programs described below.


                                       11
<PAGE>

      Executive  officer base salary merit  increases are based upon  individual
performance  and the  executive's  salary in  relation  to the  reference  point
established for the executive's  position.  In 1997, the Committee continued the
practice of extending the time interval  between merit increases to 18 months or
longer, except in the case of a promotion or other job change or where warranted
by special circumstances.

      For 1997, annual incentives were paid to the named executive  officers and
certain other  executives  pursuant to 1997 awards which  specify  maximum award
amounts for Company  performance  levels.  The award  value is  determined  on a
formula basis by application  of a performance  grid that measures the Company's
1997  return on equity  ("ROE")  and 1997  growth in  earnings  per  share.  The
Committee retained the discretion to adjust the formula-derived amounts downward
after certifying that the performance goals set forth in the grid had been met.

      The  Committee  exercised  its  discretion to determine the final value of
each 1997 incentive award. The Committee assessed  performance against goals and
leadership performance,  with each of these two categories weighted equally. The
goal  category  included  an  evaluation  of  the  following  performance  areas
(weighted 50%, 25% and 25%, respectively):  increase in shareholder value (e.g.,
shareholder return, earnings growth and return on equity), customer satisfaction
(e.g., customer satisfaction  measures,  client retention and growth in products
and services) and employee  satisfaction  (e.g.,  the Company's  employee values
survey results).  The leadership category was evaluated based on the Committee's
judgment  of  leadership  performance,  including  such  factors as  innovation,
strategic vision,  marketplace  orientation,  customer focus,  collaboration and
managing change.  The named executive officers were awarded final values ranging
from 1.4 to 1.9 times target.  For 1997,  annual  incentive awards for executive
officers  who did not  participate  in the  above  program  were  determined  in
accordance with guidelines  which range from 0 to  approximately  200% of target
based on the goal and leadership performance areas described above.

      Long-term  incentive  compensation  awards are granted  annually,  and are
designed to provide performance-based  compensation that links value to Company,
business unit and individual performance over multi-year performance periods. In
1997,  the  incentive  awards  made to  executive  officers  included  Portfolio
Grant-VIII  awards ("PG-VIII  awards") and ten-year  non-qualified  stock option
grants.  The size and  grant  value of  actual  awards  were  determined  by the
Committee  after  reviewing the  individual's  annual  performance,  the size of
previous awards and relative contributions. The number or value of stock options
currently  held by an  executive is not taken into  account in  determining  the
number  of  stock  options  to be  granted.  The  awards  were  consistent  with
established reference points.

      The PG-VIII  awards are long-term  performance  awards with two components
that are valued at the end of a  three-year  performance  period  commencing  in
January  1997 and ending in December  1999.  One  component  is valued  based on
achievement  of  specified  Company or  business  unit  targets  for  cumulative
earnings (or earnings per share) and average ROE. The second component is valued
based on the Company's average daily share price for the  60-trading-day  period
prior to the date of the  Committee's  meeting in  February  2000.  For  certain
executive  officers,  minimum  performance  levels for  cumulative  earnings (or
earnings  per share) and average ROE are  required  for the second  component to
have any  value.  In  determining  the actual  final  value of the  awards,  the
Committee has retained the  discretion to adjust  downward the formula values of
the awards, after certifying that the performance goals have been met.

      Nonqualified  stock option awards were granted to link compensation to the
creation of  incremental  shareholder  value.  The ten-year  nonqualified  stock
option awards  reward  executives  only to the extent that the  Company's  share
price  increases for all  shareholders.  Each stock option has an exercise price
per  share  set at the  fair  market  value  per  share  as of the  grant  date.
Generally,  each option becomes fully  exercisable  over a period of three years
after the grant.  The  Company has never  repriced  stock  option  awards and is
committed not to do so without shareholder approval.

      The Committee in its judgment may also grant  bonuses,  restricted  stock,
stock  options  or  other  long-term   incentive  awards  to  recognize  special
individual  contributions  or job promotions,  to attract new hires from outside
the  Company or in the case of special  circumstances.  The  Committee  may also
accelerate vesting of awards in cases


                                       12
<PAGE>

where the  circumstances  warrant.  In 1997, Mr. Chenault  received a restricted
stock award in recognition of his promotion to President.

      The Committee reviews the Company's compensation practices relative to the
Company's  strategic  goals and  industry  practices  and  trends,  and may make
changes from time to time to support better the interests of the Company and its
shareholders.  Consistent  with  this  approach,  in 1997 and  early  1998,  the
Committee  added new features to long-term  incentive  awards under the 1979 and
1989  Long-Term   Incentive  Plans.  These  features  are  designed  to  provide
additional  incentives for participating  employees to stay with the Company and
to increase their stock ownership.

      In 1997 the  Committee  adopted a policy  requiring  senior  officers  and
certain other  employees to enter into  agreements  relating to their  incentive
awards. Under this agreement, certain compensation received under stock options,
restricted  stock awards and Portfolio  Grant awards is subject to forfeiture if
the  officer or  employee  leaves the  Company to join  certain  competitors  or
engages in conduct detrimental to the Company.

      In 1998  the  Committee  added  a  restoration  stock  option  feature  to
outstanding  and new stock  options,  subject to the  Committee's  discretion to
change or  cancel  this  feature  as  appropriate.  A  restoration  option is an
automatic grant of a new stock option at the time a holder exercises an original
stock option and pays the exercise price by  surrendering  Company common shares
already owned.  The original  option must be outstanding for at least five years
for the employee to be eligible for a  restoration  grant.  The number of common
shares subject to the new grant will equal the number of shares  tendered to pay
the exercise  price plus the number of shares,  if any,  tendered or withheld to
pay the  applicable  minimum tax  withholding  liability  due on exercise of the
original option.  The exercise price of the restoration  option will be the fair
market  value of the  Company's  common  shares  on the date of grant of the new
option.  The restoration  option becomes fully  exercisable six months after its
grant date and may be exercised  until the date the  original  option would have
expired.  Senior  officers of the Company must be in compliance with their stock
ownership guideline to exercise a restoration grant.

      The Committee's policy is to structure  compensation  awards for executive
officers that will be consistent with the  requirements of Section 162(m) of the
U.S.  Internal  Revenue Code of 1986 (the  "Code").  Section  162(m)  limits the
Company's tax deduction to $1 million per year for certain  compensation paid in
a given year to the Chief  Executive  Officer and the four  highest  compensated
executives  other than the CEO named in the proxy  statement.  According  to the
Code and corresponding regulations,  compensation that is based on attainment of
pre-established,  objective  performance  goals and complies  with certain other
requirements  will be excluded from the $1 million dollar deduction  limitation.
The Company's policy is to structure  compensation awards for covered executives
that will be fully  deductible  where doing so will  further the purposes of the
Company's executive compensation programs. However, the Committee also considers
it  important  to  retain  flexibility  to  design  compensation  programs  that
recognize  a full  range of  performance  criteria  important  to the  Company's
success,  even where  compensation  payable under such programs may not be fully
deductible.  The Company expects that compensation  derived from the 1997 annual
incentive,  Portfolio  Grant-VIII  and stock option awards will be excluded from
the  deduction  limitation  of  Section  162(m)  and,  therefore,  will be fully
deductible  by the  Company.  The Company  also  expects  that the  compensation
derived  from the future  vesting of  restricted  stock grants may be subject to
this limitation.

      The Company's  executive  officers also participate in pension,  incentive
savings,  perquisite,  deferred compensation and stock ownership programs. Since
1994, the Committee has adopted an annual Pay for Performance  Deferral Program.
The program permits  participants  to defer  compensation up to a maximum of one
times base salary each year. Deferral  bookkeeping  accounts are established for
each  participating  employee and credited or debited  annually with  "interest"
equivalents  according to a schedule  based on the  Company's ROE as reported in
the annual  report.  Deferred  balances  are  debited or reduced in value if the
annual ROE is zero or less for a given year.  The  Committee  may adjust the ROE
schedule for major accounting changes,  significant changes to the Company's ROE
objectives  or if the annual rate of return on a 5-year  Treasury  note  becomes
less than 4% or greater  than 8%. The  Committee  may delay  payments  under the
program until they are fully deductible under Section 162(m).

                                       13
<PAGE>

      Approximately  175  senior  officers  are  required  to comply  with stock
ownership targets.  The ownership levels are equal to a multiple of an officer's
base  salary  on  January  1, 1994 or a date  following  the  officer's  hire or
promotion date. The applicable multiples range from one times to five times base
salary,  depending on job responsibilities.  For Mr. Golub, the multiple is five
times his base salary.  Restricted  stock which has not vested and stock options
which have not been exercised do not count toward  fulfilling  the  requirement.
Executives are expected to hold stock  acquired under the long-term  program for
application toward their stock ownership  guidelines except in the case of stock
used for the  payment of taxes or stock  used to  finance  the cost of an option
exercise.



CHIEF EXECUTIVE OFFICER COMPENSATION

      As is customary,  the Committee determines Mr. Golub's annual compensation
by evaluating  the Company's  overall  financial and business  performance,  Mr.
Golub's  personal  role in  achieving  that  performance,  and the  economic and
competitive environment in which that performance is achieved.

     American Express achieved excellent results in 1997. Major  accomplishments
included:

    o   Total shareholder  return ("TSR") from price  appreciation and dividends
        of 60% from year-end 1996 to year-end 1997.  This compared with a TSR of
        33% for  companies in Standard & Poor's  ("S&P") 500 Index,  48% for the
        S&P  Financials,  and 25% for the Dow Jones  Industrial  Average  (which
        includes companies in both the S&P 500 Index and the S&P Financials).

    o   Net operating income of $1.99 billion,  up 14 percent over $1.74 billion
        in 1996.  The 1996 results  excluded two one-time  items: a $300 million
        after-tax  gain on the  exchange  of DECS for shares of common  stock of
        First  Data  Corporation  and a  $138  million  after-tax  restructuring
        charge. Growth in 1997 includes increases in net operating income of 19%
        for American Express Financial Advisors ("AEFA"), 10% for Travel Related
        Services ("TRS") and 20% for American Express Bank ("AEB").

    o   Growth in diluted operating earnings per share ("EPS") of 17% and return
        on equity  ("ROE")  of 23.5%,  the fifth  consecutive  year in which the
        Company  has  reached  or  exceeded  its  long-term  financial  targets.
        Consolidated  revenue growth was 8.4%,  slightly exceeding the Company's
        target. Importantly,  the percent of EPS improvement coming from revenue
        growth (versus expense reduction) increased in 1997.

    o   Introduction  of a wide range of new card  products,  with a  particular
        focus on international markets.

    o   Increased volumes and revenues in all of the Company's major businesses,
        resulting  in  growth  in  card  billed  business,   credit  card  loans
        outstanding,  assets  under  management,  mutual  fund sales and private
        banking client assets.

    o   Development  of a  large  number  of  alliances  and  partnerships  with
        financial service institutions and travel businesses,  and continuing to
        sign merchants worldwide.

    o   Strong progress in three areas targeted for growth:

         1.   Financial  Services:  Began to develop an overall strategy to help
              American  Express  become  the  most  trusted  name  in  financial
              services  in the  United  States.  The  strategy  is built  around
              providing   financial   services  to  consumers  through  multiple
              channels:  financial  advisors,  direct access via phone,  fax and
              Internet, the workplace,  and third-party financial  institutions.
              The Company  also  launched an  advertising  campaign  designed to
              increase  consumers'  recognition of the American Express brand as
              it relates to financial services.

         2.   International:  Launched  20 new  consumer  and  corporate  cards,
              including several cobranded products,  expanded merchant coverage,
              significantly  improved the  economics  of the  business  card and
              travel groups, formed a number of new relationships with financial
              institutions,  and reported strong financial  results and business
              advances at AEB.

                                       14
<PAGE>

         3.   The American Express Network:  Opened the network to other issuers
              across most major international  markets,  where regulatory bodies
              have ruled against policies proposed by Visa to block member banks
              from issuing  American  Express Cards.  The 10 network  agreements
              announced in 1997 bring American  Express' total  partnerships  to
              27.  Cards-in-force  with  network  partners  grew 25 percent  and
              billings  increased  41 percent,  albeit from a  relatively  small
              base.

      The Committee also considered some disappointments, including:

        o   Competitive  pressures  and slow market share growth  across most of
            the businesses.

        o   A decline in consumer charge cards-in-force.

        o   Aggregate financial results from the international  businesses below
            the 25-to-30 percent targeted growth rate for earnings.

        o   Mixed investment results at AEFA.

        o   The  inability  to  significantly  expand the  distribution  breadth
            within financial services or make the direct channel successful.

      Despite these issues, the Company  established strong momentum  throughout
its major businesses. The leadership provided by Mr. Golub, Mr. Chenault and the
other  members  of the Office of the Chief  Executive  has  helped  achieve  the
Company's success.

      Mr. Golub did not receive an increase in his base salary in 1997, pursuant
to the  Committee's  practice of extending the time interval  between  executive
officer merit increases.  His annual base salary in 1997 was $900,000, which was
effective in February 1995. At its February 1998 meeting, in recognition of 1997
achievements,  the Committee  awarded Mr. Golub $2,300,000 as payout of his 1997
incentive  award,  which was 1.9 times the reference  point  established for the
award.  As  described  on page 12, the maximum  award  value was derived  from a
formula based on the  Company's  1997 ROE of 23.5% and growth in EPS of 17%. The
Committee certified that these performance goals had been satisfied.

      In 1997,  the  Committee  granted Mr.  Golub  long-term  incentive  awards
consisting of a 10-year  non-qualified  stock option to purchase  200,000 common
shares at fair  market  value at the date of grant and a  PG-VIII  award  with a
grant value of $1,000,000.  The stock option  becomes  exercisable in cumulative
annual  installments of 33 1/3% over three years.  The PG-VIII award earns value
as described on pages 19-20 and is payable after three years.  These awards were
consistent  with the award  reference  points  established  by the  Committee as
described above.

      The three-year performance period for Portfolio Grant VI awards granted in
February  1995 ended in December  1997.  This award was  structured  to meet the
requirements  for  excluding  compensation  from the  million  dollar  deduction
limitation.  At its February 1998 meeting,  the Committee  certified the results
against  cumulative  earnings per share and average ROE goals of the awards,  as
well as the average stock price at the end of the period. The Committee approved
a total payout of $2,856,231  for Mr.  Golub.  The payout  reflects  adjustments
approved  by the  Committee  under the  terms of the award to take into  account
three-year  financial  results  and  unusual  events  (including   restructuring
activities, and gains and losses from dispositions and accounting changes).



                                         COMPENSATION AND BENEFITS COMMITTEE

                                         Frank P. Popoff, Chairman
                                         Anne L. Armstrong
                                         Edwin L. Artzt
                                         Beverly Sills Greenough
                                         F. Ross Johnson


                                       15
<PAGE>



      The following table shows,  for the fiscal years ending December 31, 1997,
1996 and 1995,  the cash and other  compensation  paid or  accrued  and  certain
long-term awards made to the named executives for services in all capacities.

<TABLE>
<CAPTION>



                           SUMMARY COMPENSATION TABLE

                                               ANNUAL COMPENSATION                       LONG-TERM COMPENSATION
                                               -------------------                -----------------------------------
                                                                                          AWARDS              PAYOUTS
                                                                                  ----------------------    ---------
                                                                        OTHER      RESTRICTED                LONG-TERM
 NAME AND PRINCIPAL                                                     ANNUAL       STOCK        OPTIONS/   INCENTIVE    ALL OTHER
     POSITION AT                                                       COMPENSA-    AWARDS         SARS       PAYOUTS     COMPENSA-
  DECEMBER 31, 1997               YEAR        SALARY($)  BONUS($)(2)   TION($)(3)   ($)(4)       (# SHARES)    ($)(5)     TION($)(6)
  ----------------                ----       ----------  ----------   ----------   ---------      --------   ----------   ----------
<S>                               <C>       <C>          <C>          <C>          <C>             <C>       <C>          <C>       
H. Golub ......................   1997      $  900,000   $2,300,000   $  268,598   $        0      200,000   $2,856,231   $  496,963
Chairman and Chief                1996         900,000    1,980,000      246,634    1,618,750      200,000    2,593,906      324,882
Executive Officer                 1995         876,923    1,860,000      250,017            0      200,000    2,603,660      378,344

K.I. Chenault .................   1997         630,769    1,400,000      224,050    2,645,000      150,000    1,713,705      179,501
President and                     1996         550,000      990,000      188,152    1,156,250      110,000    1,129,532      109,717
Chief Operating Officer           1995         532,692      930,000      202,986      680,000      110,000    1,545,909      177,399

G.L. Farr .....................   1997         550,000      900,000      177,453            0      110,000    1,713,705      140,884
Vice Chairman                     1996         550,000      950,000      175,446    1,156,250      110,000    1,037,551       60,737
                                  1995(1)      359,615      930,000      137,620    1,728,150      160,000      520,741      962,503

J.S. Linen ....................   1997         550,000      800,000      183,757            0       50,000    1,356,729      342,535
Vice Chairman                     1996         550,000      695,000      184,032            0       50,000    1,426,596      233,878
                                  1995         550,000      605,000      192,995            0       50,000    1,432,015      421,068

R.K. Goeltz ...................   1997         475,000      685,000      453,540            0       50,000      685,482      606,887
Vice Chairman and                 1996(1)      156,164      625,000      172,070      432,500       70,000            0      112,360
Chief Financial Officer
</TABLE>

- ------------

(1)   Reflects  compensation  after  executives  commenced  employment  with the
      Company. Mr. Farr joined the Company on May 1, 1995, and Mr. Goeltz joined
      the Company on September 3, 1996.

(2)   1997 bonuses were paid pursuant to 1997 incentive awards described on page
      12.

(3)   Amounts  reported  in this  column  for 1997  reflect  perquisites,  other
      personal  benefits  and  amounts  reimbursed  for the  payment  of  taxes.
      Included is the cost to the Company of the following perquisites and other
      personal benefits:  for Mr. Golub, local travel allowance of $84,661 (plus
      $55,159 for the payment of related taxes) and personal  travel expenses of
      $93,778; for Mr. Chenault, local travel allowance of $84,661 (plus $55,159
      for the payment of related taxes); for Mr. Farr, local travel allowance of
      $84,661  (plus $55,159 for the payment of related  taxes);  for Mr. Linen,
      local travel allowance of $84,661 (plus $55,159 for the payment of related
      taxes), and for Mr. Goeltz,  flexible perquisite  allowance of $35,000 and
      local travel  allowance  of $30,000.  For Mr.  Goeltz,  the amount in this
      column also includes  reimbursement for the payment of taxes in connection
      with his relocation as described in note 6 on page 17.

(4)   Restricted stock awards are valued in the table above at their fair market
      value based on the per share closing price of the Company's  common shares
      on the New York  Stock  Exchange  on the date of grant.  Restricted  stock
      holdings as of December  31, 1997 and their fair market value based on the
      per share closing price of $89.25 on December 31, 1997 were as follows:


<TABLE>
<CAPTION>
                                                                NUMBER OF                   VALUE ON
             NAME                                            RESTRICTED SHARES          DECEMBER 31, 1997
             ----                                            -----------------          -----------------
<S>                                                                <C>                       <C>       
         H. Golub.................................                  35,000                   $3,123,750
         K.I. Chenault............................                 104,958                    9,367,502
         G.L. Farr................................                  25,000                    2,231,250
         J.S. Linen...............................                  11,404                    1,017,807
         R.K. Goeltz..............................                  10,000                      892,500
</TABLE>



                                       16
<PAGE>
      Dividends  are payable on the  restricted  shares to the extent and on the
      same date as dividends are paid on Company common shares. In 1995 Mr. Farr
      was awarded  50,000 shares of restricted  stock which provided for vesting
      in equal installments on the first two anniversaries of the date of grant.
      In 1996 Messrs. Golub, Chenault and Farr were awarded 35,000,  25,000, and
      25,000  shares,  respectively,  of  restricted  stock which  provided  for
      vesting in equal  installments on the second and fourth  anniversaries  of
      the date of grant.

(5)   Includes payout of Portfolio Grant VI awards ("PG-VI awards").  Each PG-VI
      award  consisted of two  components.  Sixty percent of the target value of
      each PG-VI award was allocated to a Financial Incentive  component,  which
      was valued based on cumulative  earnings and return on equity  targets for
      the business  segments of the Company or for the Company on a consolidated
      basis for the period  January  1995 to December  1997.  Forty  percent was
      allocated  to  Stock  Incentive  Units,  which  were  valued  based on the
      Company's average share price during the 60 trading days prior to February
      23, 1998.  PG-VI awards  granted to the named  executives  (other than Mr.
      Goeltz,  who  joined  the  Company  during the  Performance  Period)  were
      structured    to    satisfy     requirements    for    deductibility    of
      "performance-based"   compensation  under  the  million  dollar  deduction
      limitation.  The value of the PG-VI award was adjusted by the Committee to
      take  into  account  three-year   financial  results  and  unusual  events
      (including   restructuring  activities  and  the  gains  and  losses  from
      dispositions and accounting changes).

(6)   Amounts  reported  under "All Other  Compensation"  for 1997  include  the
      relocation  expenses  described  below as well as the dollar  value of the
      following:

<TABLE>
<CAPTION>

                                                               EMPLOYER
                                                             CONTRIBUTIONS     ABOVE-MARKET
                                          PAYMENTS           UNDER PROFIT       EARNINGS ON       VALUE OF
                                        UNDER CAPITAL      SHARING, SAVINGS      DEFERRED       SPLIT-DOLLAR
                                      PARTNERS I AND II    AND RELATED PLANS   COMPENSATION    LIFE INSURANCE
                                      -----------------    -----------------   ------------    --------------
<S>                                       <C>                    <C>              <C>              <C>    
      H. Golub.................           $144,663               $80,998          $228,347         $42,955
      K.I. Chenault............             79,464                56,834            22,826          20,377
      G.L. Farr................                  0                49,500            45,566          45,818
      J.S. Linen...............            224,954                49,500            43,927          24,154
      R.K. Goeltz..............                  0                 9,095            28,526          87,318
</TABLE>

      Capital  Partners  I and  Capital  Partners  II are  limited  partnerships
established by Lehman Brothers Holdings,  Inc. ("Lehman  Brothers"),  formerly a
subsidiary  of the Company,  in 1985 and 1988,  respectively.  Pursuant to these
partnerships,  senior  officers  were  offered  the  opportunity  to invest in a
portfolio  of high risk  investments.  An  affiliate  of  Lehman is the  general
partner and invested most of the capital of the  partnerships.  Amounts reported
reflect income  distributions  and  distributions  related to the liquidation of
assets.

      In 1996 the Board elected Mr. Goeltz as Vice Chairman and Chief  Financial
Officer of the Company, which required that he relocate from the United Kingdom,
his place of prior employment,  to the New York  metropolitan  area. In 1996 and
1997 the  Company  reimbursed  Mr.  Goeltz for  relocation  expenses,  including
expenses in connection with transportation,  temporary living,  selling his home
in the  United  Kingdom  and  purchasing a home in the New  York  area. The 1997
reimbursement  included  $481,948 for relocation  expenses plus $367,762 for the
payment  of taxes by Mr.  Goeltz  in  connection  with such  reimbursement.  The
relocation  expenses  are included in the All Other  Compensation  column of the
Summary  Compensation  Table  on page  16 and the  reimbursement  for  taxes  is
included in the Other Annual column of such table.

                                       17

<PAGE>

      The  following  table  contains   information   concerning  the  grant  of
nonqualified stock options in tandem with stock appreciation  rights ("SARs") in
1997 to the named executives:

<TABLE>
<CAPTION>

                            OPTION/SAR GRANTS IN 1997

                                                   INDIVIDUAL GRANTS (1)
                                 --------------------------------------------------------------
                                   NUMBER OF    % OF TOTAL
                                  SECURITIES   OPTIONS/SARS
                                  UNDERLYING    GRANTED TO                                           GRANT DATE
                                 OPTIONS/SARS    EMPLOYEES     EXERCISE PRICE                          PRESENT
    NAME                          GRANTED (#)     IN 1997         ($/SH)         EXPIRATION DATE     VALUE $(2)
    ----                          -----------     -------         ------         ---------------     ----------
<S>                                  <C>            <C>           <C>                <C>             <C>       
H. Golub......................       200,000        3.2%          $66.44             2/23/07         $2,938,000
K.I. Chenault.................       150,000        2.4            66.44             2/23/07          2,203,500
G.L. Farr.....................       110,000        1.7            66.44             2/23/07          1,615,900
J.S. Linen....................        50,000        0.8            66.44             2/23/07            734,500
R.K. Goeltz...................        50,000        0.8            66.44             2/23/07            734,500
</TABLE>
- -------------                                                               

(1)   The stock  options  shown were granted in February  1997.  Options  become
      exercisable in cumulative  annual  installments of 33 1/3 percent per year
      on each of the first  three  anniversaries  of the grant date and may also
      become  exercisable  upon  death,  disability,  retirement  or a change in
      control of the Company as  described  on page 23. The  options  shown were
      granted in tandem with SARs.  SARs can be  exercised  only in very limited
      circumstances,  such as when  the  option  is about  to  expire,  when the
      participant  retires,  or, for executive officers,  when the related stock
      option becomes fully exercisable and then only to the extent of 50% of the
      underlying  shares.  Upon exercise of an SAR, the holder may receive cash,
      common  shares  or other  consideration  equal  in  value  to (or,  at the
      discretion  of the  Committee,  less  than the  value  of) the  difference
      between the option price and the fair market value of the Company's common
      shares, and the appropriate  portion or all of the related stock option is
      then  cancelled.  Upon  termination  or exercise of any stock option,  any
      tandem SAR  automatically  terminates.  The options shown are eligible for
      the restoration feature described on page 13.

(2)   These values were calculated as of the grant date using a variation of the
      Black-Scholes   option   pricing   model.   The  model  is  a  complicated
      mathematical   formula   premised   on   immediate    exercisability   and
      transferability  of the options,  which are not features of the  Company's
      options  granted to  executive  officers and other  employees.  The values
      shown are theoretical and do not necessarily reflect the actual values the
      recipients  may  eventually  realize.  Any actual  value to the officer or
      other  employee  will  depend on the extent to which  market  value of the
      Company's  common shares at a future date exceeds the exercise  price.  In
      addition to the stock prices at grant and the exercise  prices,  which are
      identical,  the following  assumptions for modeling were used to calculate
      the values shown: a five-year period to exercise each option (based on the
      typical time in which the Company's  options are  exercised),  an expected
      dividend yield of 2.6%  (reflecting  the historical  average yield for the
      most  recent 60 months  prior to the grant  dates),  expected  stock price
      volatility  of  .21%  (reflecting  the  most  recent  volatility  for  the
      month-end  stock prices of the  Company's  common shares for the 60 months
      prior  to the  grant  dates),  and a  risk-free  rate of  return  of 6.15%
      (reflecting the yield on a zero-coupon  five year bond on the option grant
      dates).  The  assumptions  and the  calculations  used for the model  were
      provided by an independent  consulting  firm and are  consistent  with the
      assumptions for reporting stock option  valuations in the Company's Annual
      Report to Shareholders.

                                       18

<PAGE>

      The  following  table  sets  forth  information  for the named  executives
regarding the exercise of stock options and/or SARs during 1997 and  unexercised
options and SARs held as of the end of 1997:

<TABLE>
<CAPTION>

                                             AGGREGATED OPTION/SAR EXERCISES IN 1997 AND
                                                   YEAR-END 1997 OPTION/SAR VALUES

                                                        NUMBER OF SECURITIES         VALUE OF UNEXERCISED
                                                             UNDERLYING                  IN-THE-MONEY
                                                      UNEXERCISED OPTIONS/SARS           OPTIONS/SARS
                            SHARES                      AT DECEMBER 31, 1997        AT DECEMBER 31, 1997(1)
                           ACQUIRED        VALUE        --------------------        -----------------------
                          ON EXERCISE    REALIZED     EXERCISABLE  UNEXERCISABLE   EXERCISABLE     UNEXERCISABLE
NAME                         (#)            ($)           (#)           (#)            ($)             ($)
- ----                       --------       -------       ---------     ---------      ---------    ------------
<S>                          <C>       <C>               <C>           <C>         <C>            <C>        
H. Golub.................    587,935   $27,132,498       527,247       400,001     $31,058,743    $13,979,114
K.I. Chenault............    290,084    12,559,915       156,338       260,001       8,468,468      8,601,014
G.L. Farr................          0             0       143,332       236,668       7,409,882      8,579,358
J.S. Linen...............     39,914     1,801,239       403,529       100,001      25,415,755      3,494,814
R.K. Goeltz.............           0             0        23,332        96,668       1,077,636      3,296,054
</TABLE>
- -------------

(1)   Based on the $89.25  closing price of the  Company's  common shares on the
      New York Stock Exchange on December 31, 1997.

      The following table sets forth information  concerning long-term incentive
plan awards made in 1997 to the named executives:

<TABLE>
<CAPTION>

                                         LONG-TERM INCENTIVE PLANS -- PG-VIII AWARDS IN 1997

                                                                           ESTIMATED FUTURE PAYOUTS
                                                                  UNDER NON-STOCK PRICE-BASED COMPONENT(1)
                                                    PERFORMANCE   ----------------------------------------
NAME              DOLLAR VALUE($)/NUMBER OF UNITS    PERIOD(1)    THRESHOLD ($)  TARGET ($)   MAXIMUM ($)
<S>                <C>                               <C>             <C>          <C>          <C>       
H. Golub...........$600,000  Financial Incentive     1997-99         $450,000     $900,000     $2,700,000
                      6,837  Stock Incentive Units   1997-99           --            --           --
- ----------------------------------------------------------------------------------------------------------------------
K.I. Chenault......$450,000  Financial Incentive     1997-99          337,500      675,000      2,025,000
                      5,128  Stock Incentive Units   1997-99           --            --           --
- ----------------------------------------------------------------------------------------------------------------------
G.L. Farr..........$360,000  Financial Incentive     1997-99          270,000      540,000      1,620,000
                      4,102  Stock Incentive Units   1997-99           --            --           --
- ----------------------------------------------------------------------------------------------------------------------
J.S. Linen.........$285,000  Financial Incentive     1997-99          213,750      427,500      1,282,500
                      3,248  Stock Incentive Units   1997-99           --            --           --
- ----------------------------------------------------------------------------------------------------------------------
R.K. Goeltz........$285,000  Financial Incentive     1997-99          213,750      427,500      1,282,500
                      3,248  Stock Incentive Units   1997-99           --            --           --
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>

(1)   Reflects  Portfolio  Grant-VIII  ("PG-VIII")  awards  granted to the named
      executives  in  February  1997  for  the  January  1997 to  December  1999
      performance period.

      PG-VIII awards, which are performance-based  awards,  provide compensation
      to retain  participants  in the  employment of the Company and  incentives
      toward  the  achievement  of  Company  and  business  unit  goals that are
      important to shareholders.  Each PG-VIII award contains the two components
      shown  in this  table,  Financial  Incentive  and  Stock  Incentive  Units
      components.  The Financial  Incentive  component  will earn value based on
      achievement of the cumulative earnings (or earnings per share) and average
      return on equity  targets  for a business  segment  of the  Company or the
      Company on a  consolidated  basis,  depending on whether the  executive is
      employed  by a business  unit or the  Company.  The  threshold,  target or
      maximum   amounts   may  be  earned  if   varying   combinations   of  the
      pre-established  cumulative  earnings  (or earnings per share) and average
      return on equity targets are met. The component will not earn value unless
      minimum  levels of these  performance  measures  are  achieved  during the
      performance period. Each Stock Incentive Unit will earn value equal to the
      average of the high and low sales prices of the  Company's  common  shares
      for the 60 trading days prior to the

                                       19
<PAGE>

      Committee's  meeting in  February  2000.  Minimum  performance  levels for
      cumulative  earnings  and  return on  equity  are  required  for the Stock
      Incentive Units of the PG-VIII awards to have any value. The Committee has
      the discretion to make  adjustments  downward only to the sum of the value
      of both components  based on its assessment of Company,  business unit and
      individual  performance.  The awards may also vest and be paid upon death,
      disability,  retirement or a change in control of the Company as described
      on page 23.


      PG-VIII awards granted to the Company's executive officers were structured
      to  satisfy   requirements  for   deductibility   of   "performance-based"
      compensation under the Million Dollar Cap.  Regulations  applicable to the
      Million Dollar Cap permit the value produced by these goals to be adjusted
      downward only. The threshold,  target and maximum estimated future payouts
      for  the  Financial   Incentive  component  of  each  PG-VIII  award  were
      established  as multiples  of the dollar  grant value of the  component to
      provide the  Committee  with  flexibility  to adjust  downward  the values
      produced  by  both   components  of  the  award  and  still  maintain  the
      deductibility  of  payments.  The  final  value of the  awards  (including
      downward  adjustments)  will be determined  by the Committee  based on its
      assessment  of  factors  such as  Company,  business  unit and  individual
      performance for the 1997-99 performance period.

PERFORMANCE GRAPH

      The graph below compares the cumulative  total  shareholder  return on the
common shares of the Company for the last five fiscal years with the  cumulative
total  return on the S&P 500 Index and the S&P  Financials  over the same period
assuming the  investment of $100 in the  Company's  common  shares,  the S&P 500
Index and the S&P  Financials on December 31, 1992 and the  reinvestment  of all
dividends.  On May 31, 1994 the Company  distributed to shareholders  all of the
common stock of Lehman owned by it as a special dividend. The graph accounts for
this distribution as though it were paid in cash and reinvested in common shares
of the Company.


 [The table below contains the data points used in the Performance Graph which
                    appears in the printed Proxy Statement.]

             COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN AMONG
           AMERICAN EXPRESS COMPANY, S&P 500 INDEX AND S&P FINANCIALS

Value of Investment
- --------------------------------------------------------------------------------
Year-End Data          1992      1993      1994      1995      1996      1997
American Express     $100.00    $128.57   $144.54   $206.37   $288.48   $460.96
S&P 500 Index        $100.00    $110.06   $111.52   $153.39   $188.59   $251.50
S&P Financials       $100.00    $111.14   $107.14   $165.05   $223.03   $330.30
- --------------------------------------------------------------------------------


                                       20

<PAGE>

PENSION BENEFITS

      The  Company   maintains  the  American   Express   Retirement  Plan  (the
"Retirement Plan"), which provides benefits for eligible employees. Through June
30, 1995 the Retirement  Plan was structured as a traditional,  defined  benefit
plan.  Effective July 1, 1995,  the present value of accrued  benefits under the
Retirement Plan was converted to a cash balance formula.

      Under the cash  balance  formula,  each  participant  has an account,  for
record keeping purposes only, to which credits are allocated each payroll period
based upon a percentage (the "Applicable  Percentage") of the participant's base
salary plus bonus paid in the current pay period ("Pensionable  Earnings").  The
Applicable  Percentage  is  determined  by the age and years of  service  of the
participant  with the  Company and its  affiliates  as of the end of the current
calendar  year.  The following  table shows the  Applicable  Percentage  used to
determine credits at the age and years of service indicated.


                       SUM OF AGE PLUS
                       YEARS OF SERVICE       APPLICABLE PERCENTAGE
                      -----------------       ---------------------
                         Less than 35                 2.50%
                         35-44                        3.25
                         45-59                        4.25
                         60-74                        5.75
                         75-89                        8.00
                         90 or more                  10.00

      As of January 1, 1998 the sum of age plus  years of  service  for  Messrs.
Golub, Chenault, Farr, Linen and Goeltz was 74, 64, 60, 84 and 58, respectively.

      In addition,  all balances in the  accounts of  participants  earn a fixed
rate of interest which is credited annually.  The interest rate for a particular
year is based on the average of the daily  five-year  U.S.  Treasury Note yields
for the previous  October 1 through  November 30. The minimum interest rate is 5
percent.  The maximum rate is 10 percent or the annual maximum interest rate set
by the U.S.  government for determining lump sum values,  whichever is less. For
1997 the interest rate was 6.13%, and is 5.87% for 1998.

      At retirement or other  termination of employment,  an amount equal to the
vested balance then credited to the account is payable to the participant in the
form of an  immediate  or deferred  lump sum or annuity  for the entire  benefit
under the Plan.  Participants  may  choose a  separate  form of  payment  of the
portion  of  the  benefit   accrued  before  July  1,  1995  if  the  individual
participated in the Retirement  Plan or a predecessor  plan before July 1, 1995.
Annuity  payment  options  available  before July 1, 1995 are available for this
portion of the benefit.

      The table below sets forth the estimated annual benefit payable to each of
the named executives in the Summary  Compensation Table as a single life annuity
at age 65 under  the  Retirement  Plan  and the  American  Express  Supplemental
Retirement  Plan  (the   "Supplemental   Retirement   Plan").  The  Supplemental
Retirement Plan is an unfunded,  non-qualified deferred compensation arrangement
that primarily  provides  benefits that cannot be payable under a qualified plan
like the  Retirement  Plan  because of the maximum  limitations  imposed on such
plans by the  Code.  The  projections  contained  in the  table are based on the
following assumptions:  1) employment until age 65 at base salaries in effect at
December  31, 1997 with no increase in salary;  2) annual  bonuses  equal to the
average bonus over the last five years (1993  through  1997) for Messrs.  Golub,
Linen and Chenault;  the average of the 1996 and 1997 bonuses for Mr. Farr;  and
the 1997 bonus for Mr. Goeltz;  3) interest  credits at the actual rates for all
years through 1998, and the minimum rate of 5% for 1999 and later years;  and 4)
the  conversion to a straight life annuity at normal  retirement age based on an
interest rate of 6.33% and the 1983 Group Annuity  Mortality  table,  which sets
forth generally accepted life expectancies.

      Prior to May 1, 1985 the Company  maintained  the American  Express Funded
Pension Plan (the "Funded Pension Plan"),  which was terminated  effective April
30, 1985.  In accordance  with  applicable  federal law, all benefits  under the
Funded Pension Plan accrued to the date of  termination  became fully vested and
nonforfeitable.  Paid-up  annuities were purchased from an insurance  company to
cover vested  accrued  benefits,  except for nominal  amounts of vested  accrued
benefits  distributed in cash. Messrs.  Linen and Chenault received past service
credit for the periods during which they were covered by the Funded Pension Plan
for purposes of  determining  the  Applicable  

                                       21


<PAGE>

Percentage.  The table sets forth  separately the annual benefit  payable by the
insurance  company  as a single  life  annuity  at age 65 to  Messrs.  Linen and
Chenault.

<TABLE>
<CAPTION>

                                RETIREMENT PLAN AND              ANNUAL BENEFITS
                           SUPPLEMENTAL RETIREMENT PLAN            PAYABLE BY
EXECUTIVE OFFICER            ESTIMATED ANNUAL BENEFITS          INSURANCE COMPANY      TOTAL ANNUAL BENEFITS
- -----------------            -------------------------          -----------------      ---------------------
<S>                                    <C>                             <C>                     <C>     
H. Golub...................            $376,366                             0                  $376,366
J.S. Linen.................             621,716                        65,508                   687,224
K.I. Chenault..............             451,429                         5,747                   457,176
G.L. Farr..................              98,290                             0                    98,290
R.K. Goeltz................              77,512                             0                    77,512

</TABLE>


      At the time of Mr. Golub's  employment by the Company in 1983, the Company
entered  into  a  separate   unfunded,   non-qualified   deferred   compensation
arrangement with him. Under this arrangement, at the time of his retirement, the
Company will calculate the annual pension  benefits that would have been payable
to  him  had  he  commenced   participation  in  the  Retirement  Plan  and  the
Supplemental  Retirement  Plan  effective  November 1, 1978,  which  includes an
additional  five years of service above his service with the Company  (currently
seven  years) and his seven years of service  with  American  Express  Financial
Corporation  to compensate  him for benefits he forfeited on  termination of his
previous employment. For purposes of this arrangement,  Mr. Golub's opening cash
balance  account value and the ongoing  Applicable  Percentage  were  calculated
based upon an  additional  five years of service.  The  Company  will pay to Mr.
Golub an amount on an  unfunded  basis to the extent of any  difference  between
such calculation and amounts he is eligible to receive under the Retirement Plan
and  Supplemental  Retirement  Plan based on his actual  years of service  under
these Plans.

      In 1995 the  Compensation  and  Benefits  Committee  approved an unfunded,
non-qualified  arrangement  for  Mr.  Farr.  The  arrangement  provides  for  an
additional  service  credit of five years upon the  completion  of five years of
actual  service.  At the end of five years of service,  eligibility  for pension
benefits and the value of pension  benefits will be determined using a hire date
five years  prior to actual date of hire.  The  Company  will pay to Mr. Farr an
amount  on an  unfunded  basis to the  extent  of any  difference  between  such
calculation  and amounts he is eligible to receive under the Retirement Plan and
Supplemental  Retirement  Plan based on his actual years of service  under these
plans.



SEVERANCE, CHANGE IN CONTROL, AND OTHER ARRANGEMENTS

      During  1993 the  Compensation  and  Benefits  Committee  and the Board of
Directors  adopted a uniform  policy for  severance  arrangements  applicable to
senior management, including the named executives, effective January 1, 1994. In
addition,  in 1994 the  Committee  and the Board  adopted  certain  arrangements
applicable to senior management and other employees that would be effective upon
a change in control of the Company.

      Under the severance policy,  in the event that the Company  terminates the
employment  of   participating   officers  for  reasons   generally  other  than
misconduct,  or in the event of a termination by mutual  agreement,  the officer
would be entitled to receive  severance  payments in installments  over a period
not to exceed two years, subject to the execution of an agreement and compliance
with  certain  restrictive  covenants,  including  a covenant  not to compete or
solicit  customers  or  employees,  a  nondisclosure  covenant  and a release of
claims.  If  the  officer  does  not  comply  with  these  covenants   following
termination of employment,  severance  payments will be subject to forfeiture or
recovery  by the  Company.  For each  named  executive  officer,  the  amount of
severance  will equal two years'  base salary in effect at  termination  and two
times the amount of bonus approved for the executive for the prior year.  During
all or a portion of the period during which the  participating  officer receives
severance,   long-term  incentive  awards  held  by  the  officer  would  remain
outstanding in accordance with their terms and the Company's welfare and benefit
plans would continue to provide coverage.

      Senior management of the Company, including the named executives, would be
entitled  to receive  the same  amount of  severance  in a lump sum  (subject to
compliance with certain of the above covenants) if, within two years following a
change in control of the  Company,  the  officer  resigns  for good reason or is
terminated by the Company for reasons generally other than willful misconduct or
conviction of a felony (the "Termination Conditions"). Good reason means certain
reductions  in base  salary,  certain  relocations,  the  assignment  of  duties
materially  inconsistent  with the duties  prior to the change in control,  or a
significant  reduction in the officer's  position.  A change in control 

                                       22


<PAGE>

includes the  acquisition of beneficial  ownership by certain  persons of 25% or
more of the Company's common shares or all outstanding  voting securities of the
Company, the current Board members of the Company cease to constitute a majority
(except that any new Board member approved by at least a majority of the current
Board  is  considered  to  be  a  member  of  the  current  Board),  or  certain
reorganizations,  mergers, consolidations,  or sales of all or substantially all
of the Company's assets, or shareholder approval of a liquidation or dissolution
of the Company.

      If either of the Termination Conditions is met, senior officers, including
the named executives,  would also receive a pro rata bonus for the year in which
the  officer is  terminated,  based on the  average of the  bonuses  paid to the
officer for the two years prior to a change in control.  The Company  would also
transfer to the officers the policies  under the Company's  Key  Executive  Life
Insurance  Plan,  which currently  provides  coverage equal to four times annual
base salary up to a maximum of $1,500,000. Upon a change in control, the Company
would fully fund accrued  benefits under the Company's  Supplemental  Retirement
Plan and any unfunded arrangement relating to an executive's  additional service
credit toward the Retirement Plan with a lump sum  contribution to a trust. If a
termination  described  above  occurs  within  one year  following  a change  in
control,  such  officers  would be entitled to an  additional  benefit under the
Supplemental Retirement Plan as though they had been credited with an additional
two years of service and age under the American Express  Retirement Plan (or one
year of credit if the  termination  occurs between one and two years following a
change in  control).  Upon a change in control,  participants  in the  Company's
deferred compensation plans, including the Pay for Performance Deferral Program,
would receive an additional  credit to their  accounts of an amount equal to two
years of interest  based on the rate for the year prior to the change in control
and a lump sum  payment  of their  balances  in these  plans.  Upon a change  in
control,  outstanding  stock  options  and  restricted  stock  awards  issued to
participants  under the 1989 Plan and a  predecessor  plan (other  than  certain
options  issued  outside of the U.S.) would  immediately  vest. If either of the
Termination Conditions is met, outstanding Portfolio Grant awards under the 1989
Plan  would  immediately  vest and a pro rata  amount  would be paid based on an
award period ending on the date of termination of employment.  Generally, to the
extent necessary to avoid the  disallowance of the  deductibility of payments or
benefits under the plans or programs  described above, such payments or benefits
will be  reduced  to a level  such  that they  will not  constitute  "parachute"
payments within the meaning of Section 280G of the Code.

      The Committee has adopted certain policies  relating to death,  disability
and retirement that apply to awards issued under the 1989 Plan and a predecessor
plan. Under these policies,  all unvested stock options and shares of restricted
stock  will  fully vest and  Portfolio  Grants  will vest pro rata upon death or
disability.  Shares of restricted stock that have been outstanding for more than
two years will fully vest or vest pro rata upon retirement (defined as age 55 or
older with 10 or more years of  service)  depending  upon the  original  vesting
schedule of the grant.  Portfolio Grants outstanding for more than one year will
vest upon  retirement and be paid on a pro rata basis.  For employees who retire
at age  60-61,  all  unvested  stock  options,  shares of  restricted  stock and
Portfolio  Grants  will vest to the  extent of 50% of the  shares or value  that
would otherwise have been  forfeited,  and for employees who retire at age 62 or
older,  100% of such shares or value.  Holders of stock options (or the holder's
estate in the case of death) will have five years to exercise  options  that are
vested on the date of death or disability (but no longer than the remaining term
of the  option)  and will have the  remaining  term of the  option  to  exercise
options that are vested upon retirement.

                     CERTAIN TRANSACTIONS AND OTHER MATTERS

      In the ordinary course of business,  the Company and its subsidiaries from
time to time  engage  in  transactions  with  other  corporations  or  financial
institutions  whose  officers  or  directors  are  directors  or officers of the
Company or a  subsidiary.  Transactions  with such  corporations  and  financial
institutions  are  conducted  on an  arm's length  basis and may not come to the
attention  of  the  directors  or  officers  of  the  Company  or of  the  other
corporations or financial institutions involved.

      From time to time,  executive  officers  and  directors of the Company and
their  associates may be indebted to certain  subsidiaries  of the Company under
lending  arrangements  offered by those subsidiaries to the public. For example,
such  persons may during the past year have been  indebted  to American  Express
Centurion Bank for balances on the Optima Card or to American Express  Financial
Advisors,  Inc.  for  margin  loans  and  may be  similarly  indebted  to  other
subsidiaries  of the Company during 1998.  Such  indebtedness is in the ordinary
course of the Company's business, is substantially on the same terms,  including
interest rates, as those prevailing at the time for comparable transactions with
other persons, and does not involve a more than normal risk of collectibility or
present 

                                       23


<PAGE>

other features unfavorable to the Company. In addition, such executive officers,
directors and associates may engage in  transactions  in the ordinary  course of
business  involving  other  goods and  services  provided by the Company and its
subsidiaries,  such as  travel,  insurance  and  investment  services,  on terms
similar to those extended to employees of the Company generally. The Company and
its  subsidiaries and affiliates,  in the ordinary course of business,  may have
individuals  in their employ who are related to executive  officers or directors
of the  Company.  These  individuals  are  compensated  commensurate  with their
duties.

      In the  ordinary  course of  business,  the Company  and its  subsidiaries
maintain  various  arm's  length  relationships  with  Berkshire  Hathaway  Inc.
("Berkshire"),  FMR Corp.  or  companies in which they have  substantial  equity
positions,  including the relationships described below. Some of these companies
are service establishments that accept the American Express Card for charges for
goods and  services  and pay TRS fees  when the Card is used and may enter  into
joint  marketing  arrangements  from time to time.  TRS provides  Corporate Card
services to a number of these companies and receives fees for these services.  A
company in which Berkshire has a substantial  equity position is a participating
airline in TRS'  Membership  Rewards  program and receives  payments from TRS in
connection with such  participation.  The Company and its subsidiaries also from
time to time engage in other  commercial  transactions  with  companies in which
Berkshire  has a  substantial  equity  position  and  pay  or  receive  fees  in
connection with these transactions.

      During  1997,  in  connection  with its  ongoing  program of  repurchasing
Company shares,  the Company  purchased  Company common shares through  Fidelity
Capital  Markets,  a subsidiary of FMR, at prevailing  open market prices at the
time of purchase. The Company paid brokerage commissions totalling $64,489.

      In 1983 the shareholders of the Company approved the adoption of the Stock
Purchase  Assistance  Plan ("SPAP") with the purpose of  encouraging  members of
senior  management  to  increase  their  proprietary   interest  in  the  future
performance of the Company by providing full recourse loans to key employees for
exercising  stock options (and/or for paying any taxes due upon exercise) or for
buying  Company  common  shares at fair market  value from the Company or in the
open market. The SPAP is administered by the Compensation and Benefits Committee
or its  delegate.  The  maximum  aggregate  borrowing  authority  under  SPAP is
presently  $30  million.  Under  the  terms  of  SPAP,  eligible  key  employees
(approximately 175 persons, including the named executives) may borrow a maximum
of 300 percent of their  respective  annual base  salaries,  provided  that such
persons furnish Company common shares as collateral under guidelines established
from time to time by the Committee.  Presently, the value of the collateral must
equal  100  percent  of the  amount  of the loan on the loan  date.  Such  loans
currently  have  five-year  maturities,  bear  interest  payable  quarterly at a
variable rate of two percentage  points below the prime rate of a major New York
City bank,  and are  payable  in full upon the  occurrence  of  certain  events,
including termination of employment. Based on the current prime rate, such loans
bear interest at the rate of 6.5 percent per annum.  For all executive  officers
as a group, the maximum aggregate amount  outstanding during 1997 under SPAP was
$962,035, and as of March 2, 1998 the aggregate amount outstanding was $937,034.

                              SELECTION OF AUDITORS

      The Board of Directors  recommends to the shareholders  their ratification
of its  selection  of Ernst & Young  LLP,  independent  auditors,  to audit  the
accounts of the Company and its subsidiaries for 1998. The following  resolution
will be offered at the shareholders' meeting:

      RESOLVED,  that the appointment by the Board of Directors of Ernst & Young
LLP,  independent  auditors,  to  audit  the  accounts  of the  Company  and its
subsidiaries for 1998 is ratified and approved.

      In the event the shareholders fail to ratify the appointment, the Board of
Directors  will  consider  it a  direction  to  select  other  auditors  for the
subsequent year. Even if the selection is ratified,  the Board of Directors,  in
its discretion,  may direct the appointment of a new independent accounting firm
at any time during the year,  if the Board feels that such a change  would be in
the best interests of the Company and its shareholders.

      Ernst & Young LLP or a predecessor  firm has been serving as the Company's
independent  auditors since 1975. Ernst & Young LLP follows a policy of rotating
the partner in charge of the Company's  audit every seven years.  Other partners
and  non-partner  personnel  are rotated on a periodic  basis.  The Company paid
Ernst & Young LLP the

                                       24


<PAGE>

sum of $10.8  million for the firm's 1997 annual  examination  of the  financial
statements of the Company and its subsidiaries.

         A  representative  of  Ernst  &  Young  LLP  will  be  present  at  the
shareholders'  meeting  with the  opportunity  to make a statement  if he or she
desires to do so and will be available to respond to appropriate questions.



             PROPOSAL TO ADOPT THE 1998 INCENTIVE COMPENSATION PLAN

         The Company is asking for  shareholder  approval of the 1998  Incentive
Compensation  Plan  (the  "1998  Plan"),  which  was  approved  by the  Board of
Directors  in February  1998.  If approved by  shareholders,  the 1998 Plan will
replace the 1989 Plan and the Committee  will not grant any new awards under the
1989 Plan.  Awards  outstanding under the 1989 Plan will continue to be governed
by that plan.

         The Board of Directors believes that the Company's continued ability to
attract,  motivate and retain  experienced and highly  qualified  employees will
have a direct  impact on the future  success and  profitability  of the Company.
Awards  made  under  the 1989 Plan and the 1998 Plan are  designed  to  motivate
employees to use their best efforts  during their  employment  and to link their
compensation to shareholder return and Company performance.

         The 1989 Plan is due to expire in April  1999,  and as of March 2, 1998
approximately  17,970,000  shares remained  available for issuance in connection
with awards under that plan. The Board of Directors  believes that an additional
share  reserve  will enable the  Company to  continue  to provide the  necessary
incentives to its employees over a period of years. In developing the 1998 Plan,
the  Company  obtained  the advice of an  outside  compensation  consultant  and
incorporated  a number of  provisions  that differ from the 1989 Plan to reflect
developments in compensation practices and trends since the shareholders adopted
the 1989 Plan.  Among other items, the differences  include:  (i) a limit on the
number of restricted  stock awards that may be issued,  (ii) the  flexibility to
use shares  forfeited or  surrendered  to the Company under 1989 Plan awards for
issuance  under the 1998 Plan,  (iii)  minimum  vesting  requirements  for stock
options and  restricted  stock awards,  (iv) an express  prohibition on changing
these  minimum   vesting   requirements   or  repricing  stock  options  without
shareholder  approval,  and (v)  increased  individual  grant  limits  under the
"Million Dollar Cap" rules.

         The full text of the 1998 Plan is attached to this Proxy  Statement  as
Exhibit A. The principal  features of the 1998 Plan are described below, but the
description is qualified in its entirety by reference to the text. The 1998 Plan
will not become effective unless shareholders approve it.

         The  Company's   policy  is  to  offset  the  dilutive  effect  of  its
stock-based  incentive  plans and other  share  issuances  through  the  regular
repurchase of its shares. The Company  repurchases  additional shares as a means
of returning excess capital to shareholders,  with the result that the Company's
outstanding  shares have declined steadily in recent years.  Outstanding  shares
were 496 million at the end of 1994, 483 million at the end of 1995, 473 million
at the end of 1996 and 466  million at the end of 1997.  The  Company  currently
intends to continue its policy of  repurchasing  more shares than it issues with
the goal of preventing dilution from the 1998 Plan and other share issuances and
reducing shares outstanding.

GENERAL INFORMATION

         The primary objective of the 1998 Plan is to promote  shareholder value
by providing  appropriate  incentives to employees and certain other individuals
who perform services for the Company and its affiliates.

         The  1998  Plan  is  administered  by  the  Compensation  and  Benefits
Committee  of  the  Board  of  Directors  (the   "Committee"),   which  consists
exclusively of non-employee  directors.  The 1998 Plan provides for the granting
of stock options,  stock  appreciation  rights,  restricted  stock,  performance
grants and awards  providing  benefits  similar to the foregoing awards that are
designed to meet the requirements of non-U.S.  jurisdictions ("Awards"). Certain
Awards under the 1998 Plan may be paid in cash,  common  shares,  other  Company
securities (such as debentures,  preferred stock, or convertible  securities) or
other  property as  determined  by the  Committee.  The  Committee has exclusive
discretion to select the  participants  who will receive Awards and to determine
the type, size and terms of each Award; however,  non-employee directors are not
eligible  to  receive   Awards.   The   Committee   will  also  make  all  other
determinations  that it decides are necessary or desirable in the interpretation
and administration of the 1998 

                                       25


<PAGE>
Plan. The Committee may delegate its authority to appropriate officers under the
1998 Plan in accordance with guidelines established by the Committee.

         Under the 1998  Plan,  the  maximum  number of common  shares and other
equity  securities that the Company may issue is 35,000,000,  plus the number of
shares remaining available for new awards under the 1989 Plan on April 27, 1998,
which number will not exceed 17,970,000. In addition, commencing April 27, 1998,
shares  subject to awards  outstanding  under the 1989 Plan or granted under the
1998 Plan which are recovered or not issued by the Company will be available for
issuance  under the 1998 Plan as follows:  (i) shares  related to Awards  issued
under the 1998 Plan or the 1989 Plan that are forfeited,  terminated,  canceled,
acquired  by the  Company or expire  unexercised;  (ii)  shares  surrendered  or
withheld to pay the exercise  price of Awards  issued under the 1998 Plan or the
1989 Plan or to satisfy the tax  withholding  obligations  under  these  Awards;
(iii) shares  originally  linked to Awards that are actually  settled in cash or
consideration  other than common shares or other equity securities.  As of March
2, 1998,  stock  options  covering a total of  approximately  28,294,000  common
shares and 3,715,000 shares of restricted stock were outstanding  under the 1989
Plan.

         For purposes of counting  shares  against the share  reserve  under the
1998 Plan on the date of grant, Awards denominated solely in common shares (such
as stock options and restricted  stock) and other Awards or securities  that may
be exercised for or convertible  into common shares will be counted  against the
1998 Plan reserve on the date of grant of the Award based on the maximum  number
of  shares  underlying  the  Award,  as  determined  by  the  Committee.  Equity
securities  other than common shares issued  pursuant to the 1998 Plan which are
not  exercisable  for or  convertible  into common shares will be counted on the
date of grant based on the number of shares issued.


AWARDS UNDER THE 1998 PLAN

         STOCK OPTIONS AND STOCK APPRECIATION RIGHTS. A stock option ("Option"),
which may be a  non-qualified  or an  incentive  stock  option,  is the right to
purchase a specified  number of common shares at a price ("Option  Price") fixed
by the  Committee.  The Option Price paid to the Company may be no less than the
fair market value of the  underlying  common  shares on the date of grant.  As a
consequence,  Options  benefit the  Participant  only when a rising  stock price
benefits  all common  shareholders.  The Company may not  decrease  the exercise
price of an outstanding Option without shareholder approval,  other than to make
equitable   adjustments   (e.g.,  for  stock  splits)  under  the  anti-dilution
provisions of the 1998 Plan described below under "Other Provisions."

         Options will  generally  expire not later than ten years after the date
on which they are granted.  Options  must have a vesting  period of at least six
months  (subject to exceptions for death,  disability,  retirement and corporate
transactions such as a change in control of the Company or a divestiture  (each,
a "Defined  Event")) and otherwise become  exercisable at such times and in such
installments as the Committee shall determine.  Payment of the Option Price must
be made in such form  determined by the Committee,  including (i) cash,  (ii) by
tendering to the Company  common  shares having a fair market value equal to the
Option Price, (iii) if permitted by the Committee,  authorizing a third party to
sell an appropriate  number of shares acquired upon exercise of an Option and to
remit to the Company a sufficient portion of the sale proceeds to pay the entire
exercise price and any related tax withholding obligations or (iv) a combination
of these methods of payment.

         A stock  appreciation  right  ("SAR") may be granted alone or in tandem
with Options or other Awards. Upon exercise of an SAR, the holder must surrender
the SAR and surrender  unexercised  any related  Option or other Award.  At that
time the holder will receive,  at the election of the  Committee,  cash,  common
shares,  other securities issued by the Company or other  consideration equal in
value to (or, in the  discretion  of the  Committee,  less than) the  difference
between the  exercise  price or Option Price per share and the fair market value
per share on the last business day preceding the date of exercise, multiplied by
the  number of shares  subject  to the SAR or Option or other  Award.  An SAR is
subject to the same vesting requirements applicable to Options.

         No Option or SAR may be exercised  unless the holder has been  employed
by or performing services for the Company or one of its affiliates from the date
of grant  through the date of  exercise,  except that the  Committee  may permit
exercise  of an Option or SAR after a  participant  is no longer  employed by or
performing  services  for the  Company or one of its  affiliates  by reason of a
period of Related  Employment (as defined in the 1998 Plan), or a Defined Event.
In addition, the Committee may determine that Options and SAR's may be exercised
for a minimum  period  following  death,  which  period  may  extend  beyond the
original expiration date of the Option or SAR.

                                       26

<PAGE>

         RESTRICTED STOCK. A restricted stock Award is an award of common shares
which are subject to a restriction against transfer for a minimum of three years
or such longer period  determined by the  Committee.  Restricted  stock may also
contain performance-based conditions to vesting, such as Company, business unit,
participant and other performance objectives. The Committee may provide that the
restrictions  lapse  prior to  three  years in the  case of  Defined  Events,  a
promotion,  the  hiring  of a  new  employee,  the  grant  of  performance-based
restricted stock, or if issued in payment of certain  performance-based  Awards.
In the event a  participant's  employment  with the Company  and its  affiliates
terminates  prior to the end of the  restricted  period  (subject  to the  above
exceptions),  the Company may cancel the shares.  Prior to the expiration of the
restricted  period,  a Participant who has received a restricted stock Award has
the right to vote and to receive  dividends on the  underlying  shares.  No more
than  10,594,000  shares may be used for restricted  stock Awards under the 1998
Plan (whether or not performance-based) and no more than an additional 5,297,000
shares may be used for  performance-based  restricted  stock Awards.  Restricted
stock  Awards  that are  forfeited  or  otherwise  canceled  will  again  become
available for issuance pursuant to these limitations.

         PERFORMANCE  GRANTS.  Performance  Grants,  sometimes called "Portfolio
Grants," are awards whose final value,  if any, is  determined  by the degree to
which  performance  objectives  selected by the Committee are achieved  during a
specified period, subject to such adjustments as the Committee may approve based
on relevant factors. The Committee establishes  performance  objectives that may
be based upon  Company,  business  unit,  participant  and/or other  performance
objectives.  The Committee may make such  adjustments in the  computation of any
performance  measure as it considers  are  appropriate.  The maximum value of an
Award may be a fixed  dollar  amount,  an amount  that  varies from time to time
based on the value of a common share,  or an amount that may be determined  from
other criteria specified by the Committee. Payment under a Performance Grant may
vest over a period of time after the final value is determined.

         The performance  periods for Performance  Grant awards may be long-term
(such as in the case of PG-VIII  awards  described on pages 19-20) or short-term
(such as in the case of annual  incentive  awards  described on page 12). In the
past, the Company has structured annual incentive and Portfolio Grant awards for
certain executives as Performance Grants to maintain the Company's tax deduction
for the compensation paid under the Million Dollar Cap rules.

         Performance  Grants may be awarded alone or in  conjunction  with other
Awards. The Committee will generally  determine the value of a Performance Grant
as soon as practicable after the end of the performance  period or may determine
value based upon a portion of the performance period upon earlier termination of
the Participant's  employment or performance of services,  or at any time during
the performance period, including upon a Defined Event.

         The rights of a Participant in a Performance  Grant are provisional and
may be  canceled  or paid in  whole or in part if the  Participant's  continuous
employment  with, or performance of services for, the Company and its affiliates
terminates prior to payout,  except termination by reason of a period of Related
Employment.

         Payment  of a  Performance  Grant may be made in cash,  common  shares,
other securities  issued by the Company or its affiliates or other property or a
combination  thereof as determined by the  Committee.  Deferred  payments may be
made in  installments  with a  return  calculated  on the  basis  of one or more
investment equivalents, as determined by the Committee in its discretion.

$1 MILLION CAP LIMITATIONS

         As  described on page 13, the Million  Dollar Cap limits the  Company's
tax  deduction to $1 million per year for certain  compensation  paid to each of
the  Company's   covered   executives.   This   limitation  does  not  apply  to
"performance-based  compensation." The 1998 Plan contains provisions  permitting
the Company to pay performance-based  compensation to key employees. Options and
SARs may qualify as  performance-based  compensation if  shareholders  approve a
maximum limit on the number of shares underlying such awards that may be granted
to any Participant over a specified  period.  To satisfy this  requirement,  the
maximum number of common shares underlying  Options and SARs that may be granted
to any  participant  in any  three  consecutive  calendar  years is  limited  to
3,000,000  (including Options and SARs granted under the 1989 Plan during 1998),
subject to anti-dilution adjustments as provided in the 1998 Plan. The increased
limit under the 1998 Plan will  accommodate the issuance of restoration  options
which are described on page 13.

                                       27

<PAGE>
         Other performance-based  awards under the 1998 Plan include Performance
Grants and any other  Award  (other  than  Options  and SARs)  whose  payment is
conditioned upon the attainment of specific amounts of or changes in one or more
of the  following  performance  objectives:  revenues,  earnings,  shareholders'
equity, return on equity, assets, return on assets,  capital, return on capital,
book value,  economic value added,  operating  margins,  cash flow,  shareholder
return,  expenses or market share.  The terms of an Award may include or exclude
items to measure these objectives, such as realized investment gains and losses,
extraordinary,  unusual or non-recurring  items, asset  write-downs,  effects of
accounting changes, currency fluctuations,  acquisitions,  divestitures, reserve
strengthening  and other  non-operating  items.  The performance  objectives may
apply to the  Company as a whole,  one or more of its  subsidiaries,  divisions,
business  units or  business  lines and may be applied on an  absolute  basis or
relative to other  companies,  industries or indices.  The Committee may require
that payment of this kind of Award be subject to the other  conditions,  such as
completion of a period of service, even if the performance  objectives specified
in  the  Award  are  satisfied.  In  addition,  the  Committee  shall  have  the
discretion, by participant and by Award, to reduce (but not to increase) some or
all of the amount that would otherwise be payable under the Award.

         Under these other Awards,  in any one calendar year: (i) no participant
may be paid  cash,  common  shares,  other  securities  of the  Company or other
property  (other  than shares of  Restricted  Stock) or any  combination  of the
foregoing  with a value  (as  determined  by the  Committee)  in  excess of $6.5
million  and, in  addition,  (ii) no  Participant  may receive more than 100,000
shares of Restricted Stock, subject to anti-dilution  adjustments as provided in
the 1998 Plan. For purposes of the  foregoing,  the Committee will determine the
calendar  year or years in which  amounts  under these Awards are deemed paid or
received.

         The maximum levels described above are designed to preserve flexibility
and have been  established at levels that will enable the Company to comply with
the  technical   provisions   of  the  Million   Dollar  Cap  and  preserve  the
deductibility of performance-based  compensation paid to the covered executives.
The tax benefits  derived from such  deductions  preserve  corporate  assets and
benefit the Company and its shareholders.

OTHER PROVISIONS

         Common  shares and other equity  securities  issued under the 1998 Plan
may  be  newly  issued  shares,  treasury  shares,   reacquired  shares  or  any
combination  thereof.  If the outstanding common shares are changed by reason of
any stock split, stock dividend, combination, subdivision or exchange of shares,
recapitalization,  merger, consolidation,  reorganization or other extraordinary
or unusual event, the Committee may direct that  appropriate  changes be made in
the maximum number or kind of securities  that may be issued under the 1998 Plan
and in the terms of outstanding  Awards,  including the number of shares subject
to Awards and the exercise price of Awards.

         A  Participant's  rights  under the 1998 Plan may only be  assigned  or
transferred  (in the event of death or where the Committee  makes  exceptions to
permit  transferability).  The Committee  may permit a participant  to pay taxes
required  to be withheld  with  respect to an Award in any  appropriate  manner,
including,  without limitation, by the surrender to the Company of common shares
owned by such person.

      The  expenses of the 1998 Plan are borne by the Company and  participating
affiliates.  Approximately  12,500 persons will be eligible to be considered for
Awards. The 1998 Plan will terminate on April 26, 2008 unless extended for up to
an additional five years by action of the Board of Directors of the Company. The
Board of Directors may amend the 1998 Plan and Awards outstanding under the 1998
Plan for any purpose  consistent  with the goals of the 1998 Plan.  However,  no
amendment may adversely  affect in a material  manner any right of a participant
under any  outstanding  Award  without the written  consent of the  participant,
unless  the  participant's  position,  duties or  responsibilities  change or if
certain  external  changes (such as changes in tax laws) have or are expected to
have a significant  effect on the  performance of the Company,  any  subsidiary,
affiliate,  department or division  thereof or on the 1998 Plan or any Award. In
addition,  no such  amendment  may be made without  shareholder  approval if the
amendment would increase the number of shares available for grant,  decrease the
minimum exercise price for Options and SARs (other than changes made pursuant to
the anti-dilution provision of the 1998 Plan), reduce the minimum vesting period
for Options,  SARs, or restricted stock Awards, or if the absence of shareholder
approval would adversely  affect the compliance of the 1998 Plan with applicable
laws, rules and regulations.

         If the 1998 Plan is approved by  shareholders,  the Committee may adopt
certain  practices  similar to those adopted for the 1989 Plan to make treatment
of awards issued under these plans similar. These include provisions relating to
a change  in  control  of the  Company  (see  page 23),  death,  disability  and
retirement (see page 23),  restor-

                                       28


<PAGE>
ation  options  (see page 13) and  forfeiture  (see page 13). In  addition,  all
outstanding stock options (covering approximately 28,294,000 common shares as of
March  2,  1998)  under  the  1989  Plan  are or may  become  eligible  for  the
restoration  feature described on page 13. The Committee expects to provide that
upon  exercise of these  options,  any  applicable  restoration  options will be
issued under the 1998 Plan.


CERTAIN FEDERAL INCOME TAX CONSEQUENCES OF OPTIONS

         Tax counsel for the Company has advised that under  current law certain
of the federal income tax  consequences to  Participants  and their employers of
Options  granted  under the 1998 Plan  should  generally  be as set forth in the
following summary.  (For purposes of this discussion,  the term "employer" shall
be deemed to include the  employer of an employee  optionee and the taxpayer for
whom a non-employee performs services.)

         An employee to whom an incentive  Option which  qualifies under Section
422 of the U.S.  Internal  Revenue  Code of 1986,  as amended (the  "Code"),  is
granted  will not  recognize  income  at the time of grant or  exercise  of such
Option.  No federal  income tax  deduction  will be allowable to the  employee's
employer upon the grant or exercise of such Option.  However,  upon the exercise
of an  incentive  Option,  special  alternative  minimum tax rules apply for the
employee.  When the employee sells such shares more than one year after the date
of  transfer  of such  shares and more than two years after the date of grant of
such Option (the "Minimum ISO Period"),  the employee will normally  recognize a
capital gain or loss equal to the difference, if any, between the sales price of
such  shares and the Option  exercise  price.  The tax rate  applicable  to such
capital  gains will depend in part on the length of time the  employee  has held
such shares in excess of one year before  sale.  If the  employee  does not hold
such shares for the Minimum ISO Period, when the employee sells such shares, the
employee will recognize ordinary  compensation  income and possibly capital gain
or loss as well in such amounts as are  prescribed  by the Code and  regulations
thereunder.  Subject  to  applicable  provisions  of the  Code  and  regulations
thereunder,  including Section 162(m) of the Code, the employee's  employer will
generally  be entitled to a federal  income tax  deduction in the amount of such
ordinary compensation income.

         An  individual  to whom a  non-qualified  is granted will not recognize
income at the time of grant of such Option.  When such optionee  exercises  such
non-qualified  Option, the optionee will recognize ordinary  compensation income
equal to the  difference,  if any,  between  the Option  Price paid and the fair
market  value,  as of the date of Option  exercise,  of the shares the  optionee
receives.  The tax basis of such  shares to such  optionee  will be equal to the
Option Price paid plus the amount includable in the optionee's gross income, and
the optionee's  holding period for such shares will commence on the day on which
the optionee  recognizes  taxable  income in respect of such shares.  Subject to
applicable  provisions of the Code and regulations  thereunder,  including those
under Section  162(m) of the Code,  the employer of such optionee will generally
be  entitled  to a federal  income tax  deduction  in  respect of  non-qualified
Options in an amount equal to the ordinary compensation income recognized by the
optionee.  Any  compensation  includable  in the gross  income of an employee in
respect of a non-qualified  Option will be subject to appropriate federal income
and employment taxes.

         The  discussion  set forth  above  does not  purport  to be a  complete
analysis of all potential tax consequences  relevant to recipients of Options or
their   employers  or  to  describe  tax   consequences   based  on   particular
circumstances  and does not address  Awards other than  Options.  It is based on
federal income tax law and  interpretational  authorities as of the date of this
proxy statement, which are subject to change at any time.

ACCORDINGLY,  YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  FOR THE  FOLLOWING
RESOLUTION:

         RESOLVED,  that the  shareholders  of the Company approve and adopt the
American Express Company 1998 Incentive  Compensation Plan effective immediately
and that the Company is authorized to issue awards in accordance with such Plan.

                              SHAREHOLDER PROPOSALS

      Management  receives proposals during the year from shareholders,  some of
which may be either  implemented  by  management  or withdrawn by the  proponent
after review and discussion and therefore need not be presented to  shareholders
in the proxy statement.

      Other resolutions from shareholders, such as the ones presented below, are
regarded by management as being not in the best interests of the Company and its
shareholders, and are presented to the shareholders for a vote.

                                       29


<PAGE>


SHAREHOLDER PROPOSAL 1

      Mr. John J. Gilbert and/or Ms.  Margaret R. Gilbert,  29 East 64th Street,
New York,  New York  10021-7043,  record  owners of 360 shares and  representing
additional family interests of 266 shares,  will cause to be introduced from the
floor the following resolution:


      "RESOLVED: That the stockholders of American Express Company, assembled in
annual meeting in person and by proxy,  hereby request the Board of Directors to
take the steps  necessary  to provide for  cumulative  voting in the election of
directors,  which means each  stockholder  shall be entitled to as many votes as
shall  equal the  number of shares he or she owns  multiplied  by the  number of
directors  to be elected,  and he or she may cast all of such votes for a single
candidate, or any two or more of them as he or she may see fit."

SHAREHOLDERS' REASONS IN SUPPORT OF PROPOSAL:

      "Continued  strong  support  along the lines we suggest  were shown at the
last annual meeting when 26.7%, approximately 3,300 owners of 81,258,000 shares,
were cast in favor of this  proposal.  The vote against  included  approximately
2,640 unmarked proxies.

      California law still requires that unless  stockholders  have voted not to
have cumulative voting they will have it. Ohio also has the same provision.

      The  National  Bank Act  provides  for  cumulative  voting.  In many cases
companies get around it by forming holding companies without  cumulative voting.
Banking authorities have the right to question the capability of directors to be
on banking boards.  In many cases authorities come in after and say the director
or directors  were not  qualified.  We were delighted to see the SEC has finally
taken action to prevent bad directors from being on boards of public  companies.
The SEC should have hearings to prevent such persons  becoming  directors before
they harm investors.

      Many successful  corporations have cumulative  voting.  Example,  Pennzoil
defeated  Texaco in that famous case.  Texaco's  recent problems might have also
been prevented with cumulative  voting getting directors on the board to prevent
such  things.  Ingersoll-Rand  also  having  cumulative  voting won two  awards.
FORTUNE  magazine  ranked it second in its industry as  "America's  Most Admired
Corporations"  and the WALL STREET TRANSCRIPT noted "on almost any criteria used
to  evaluate  management,  Ingersoll-Rand  excels." In 1994 and 1995 they raised
their dividend.

      Lockheed-Martin,  as well as VWR  Corporation now have a provision that if
anyone  has 40% of the  shares,  cumulative  voting  applies,  which does in the
latter company.

      In 1995 American Premier adopted cumulative voting. Alleghany Power System
tried to take away cumulative  voting,  as well as put in a stagger system,  and
stockholders  defeated it, showing  stockholders are interested in their rights.
Hewlett Packard, a very successful company has cumulative voting.

      If you agree, please mark your proxy for this resolution;  otherwise it is
automatically cast against it, unless you have marked to abstain".

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      Similar proposals with respect to cumulative voting have been presented by
the proponent at many of the Company's  previous  Annual  Meetings and have been
rejected by the shareholders each time. Your management remains committed to the
view that the present system of voting for directors provides the best assurance
that  the  decisions  of  the  directors   will  be  in  the  interests  of  all
shareholders, as opposed to the interests of special interest groups.

      Cumulative  voting  is one of  those  issues  that has the  appearance  of
fairness,  but in reality would serve the interests of special  interest groups.
It would  make it  possible  for such a group  to  elect  one or more  directors
beholden to the group's narrow interests. This would introduce the likelihood of
factionalism  and discord within the Board and may undermine its ability to work
effectively on behalf of the interests of all of the  shareholders.  The present
system  of voting  utilized  by the  Company  and by most  leading  corporations
prevents the  `stacking' of votes behind  potentially  partisan  directors.  The
present  system thus  promotes the election of a more  effective  Board in which
each director represents the shareholders as a whole.

                                       30

<PAGE>

      Avoidance of the destructive  potential of cumulative voting is key to the
Company's  goal of promoting  shareholder  value.  The size and diversity of the
Company require a cohesive group of directors able to work together  effectively
for the benefit of all shareholders.

SHAREHOLDER PROPOSAL 2

      Mrs. Evelyn Y. Davis, Watergate Office Building,  2600 Virginia Avenue, N.
W., Suite 215,  Washington,  D.C. 20037,  record owner of 148 common shares, had
advised the Company that she plans to introduce the following resolution:

      RESOLVED:  "That  the  shareholders  recommend  that  the  Board  take the
necessary step that American Express specifically identify by name and corporate
title in all future proxy statements those executive officers,  not otherwise so
identified,  who are  contractually  entitled  to receive in excess of  $250,000
annually as a base salary,  together with whatever other additional compensation
bonuses and other cash payments were due them."

SHAREHOLDER'S REASONS IN SUPPORT OF PROPOSAL:

      REASONS:  "In  support of such  proposed  Resolution  it is clear that the
shareholders  have a right to  comprehensively  evaluate the  management  in the
manner in which the  Corporation is being operated and its resources  utilized."
"At present only a few of the most senior executive  officers are so identified,
and not the many other senior  executive  officers who should  contribute to the
ultimate success of the  Corporation."  "Through such additional  identification
the  shareholders  will then be provided an opportunity  to better  evaluate the
soundness and efficacy of the overall management."

      "Last year the owners of  11,486,000  shares,  representing  approximately
3.3% of shares voting, voted FOR this proposal.

      "If you AGREE, please mark your proxy FOR this proposal".

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

       The  Company  believes  that the  foregoing  proposal  serves  no  useful
purpose.  It is not the Company's practice to grant employment  contracts to its
executive  officers.  This is  because  the  Company  believes  that the jobs of
executive  officers  should be  dependent  upon  performance  and not secured by
employment contracts.

         Moreover,  the  Company  believes  that  the  compensation   disclosure
requirements of the Securities and Exchange  Commission ("SEC") are sufficiently
comprehensive  and detailed to provide  shareholders  with the information  they
need to make informed investment and voting decisions. The Company will continue
to  look  to the  SEC  rather  than to the  proponent  for  guidance  on what is
meaningful disclosure in the area of executive compensation.

                                     * * * *

NOMINATIONS, OTHER BUSINESS AND DEADLINE FOR SHAREHOLDER PROPOSALS

      Nominations  for  director  may be  made  only  by the  Board  or a  Board
committee or by a shareholder  entitled to vote in accordance with the following
procedures. A shareholder may nominate a candidate for election as a director at
an annual meeting of shareholders  only by delivering  notice to the Company not
less  than 90 nor more  than 120 days  prior  to the  first  anniversary  of the
preceding year's annual meeting, except that if the annual meeting is called for
a date that is not within 30 days before or after such anniversary  date, notice
must be received not later than the tenth day  following the earlier of the date
the Company's notice of the meeting is first given or announced  publicly.  With
respect to a special meeting called to elect  directors  because the election of
directors is not held on the date fixed for the annual  meeting,  a  shareholder
must deliver  notice not later than the tenth day  following  the earlier of the
date  that the  Company's  notice of the  meeting  is first  given or  announced
publicly.  Any shareholder  delivering notice of nomination must include certain
information about the shareholder and the nominee,  as well as a written consent
of the proposed nominee to serve if elected.

The  By-Laws  also  provide  that no  business  may be brought  before an annual
meeting  except as  specified  in the  notice  of the  meeting  (which  includes
shareholder  proposals  that the  Company is  required to set forth in its proxy
statement under SEC Rule 14a-8) or as otherwise brought before the meeting by or
at the direction of the Board or by a shareholder entitled to vote in accordance
with the following procedures. A shareholder may bring business before an annual
meeting  only by  delivering  notice  to the  Company  within  the  time  limits
described  above for 
                                       31


<PAGE>
delivering  notice of a  nomination  for the election of a director at an annual
meeting.  Such notice must include a description of and the reasons for bringing
the  proposed  business  before  the  meeting,  any  material  interest  of  the
shareholder   in  such  business  and  certain  other   information   about  the
shareholder.  These  requirements are separate and apart from and in addition to
the  SEC's  requirements  that a  shareholder  must  meet  in  order  to  have a
shareholder  proposal  included in the Company's  proxy statement under SEC Rule
14a-8.

      A copy of the full text of the By-Law  provisions  discussed  above may be
obtained by writing to the Secretary of the Company.

      The Company's  1999 Annual Meeting of  Shareholders  will be held on April
26,  1999.  Shareholders  who intend to  present a  proposal  for action at that
meeting to be included  in the  Company's  proxy  statement  must  submit  their
proposals to the Secretary of the Company on or before November 10, 1998.


                   DIRECTORS AND OFFICERS LIABILITY INSURANCE

      The Company has  obtained a  multi-risk  liability  insurance  policy (the
"Policy")  that  provides  coverage for,  among other things,  (i) directors and
officers  liability ("D&O Liability") and (ii) fiduciary  liability arising from
employee benefits plans sponsored by the Company  ("Fiduciary  Liability").  The
D&O Liability  coverage provided by the Policy includes (i) reimbursement of the
Company in situations  where it is permitted to indemnify  directors or officers
and (ii) payment of loss, including settlements,  judgements, and legal fees, on
behalf of directors or officers  when the Company is not  permitted to indemnify
them under  applicable  law. The Fiduciary  Liability  coverage  provided by the
Policy includes  coverage for directors and employees who are fiduciaries of the
Company's  employee  benefits  plans  against  losses,   including  settlements,
judgments,  and legal fees as a result of alleged  breaches of fiduciary duty as
defined in the Employee Retirement Income Security Act of 1974, as amended.  The
Policy is issued by Executive Risk Indemnity  Company  ("ERIC") and is effective
from November 30, 1997 to November 30, 2000.  Excess coverage is provided by two
additional  policies  issued by the Federal  Insurance  Company  ("Federal") and
various  other  insurers  led by  Lloyd's  of  London.  The  annualized  premium
attributed to D&O Liability and Fiduciary  Liability  coverages is approximately
$640,000.

      The Company also has a supplemental  D&O Liability  insurance  policy that
applies above the  multi-risk  insurance  policies  issued by ERIC,  Federal and
others  in  situations  in which  the  Company  is not  permitted  to  indemnify
directors  or  officers  under  applicable  law.  The  policy  is  issued by ACE
Insurance Company Ltd., and the annualized premium for this policy is $150,000.

                                     * * * *

      Management  does not know of any business to be  transacted at the meeting
other than as indicated herein. However, certain shareholders may present topics
for discussion from the floor.  Should any matter other than as indicated herein
properly come before the meeting for a vote,  the persons  designated as proxies
will vote thereon in accordance with their best judgment.

      You are  urged to sign,  date and return the enclosed proxy in the prepaid
envelope  provided  or, if  applicable,  to vote by telephone. Prompt voting may
save your Company the expense of a second mailing.

      We encourage all shareholders to attend the Annual Meeting of Shareholders
on April 27, 1998. If you will need special assistance at the meeting because of
a disability or if you desire this document in an alternative accessible format,
please contact Stephen P. Norman, Secretary, American Express Company, 200 Vesey
Street,  New York, New York  10285-5005.  Because space may be limited,  we hope
that  registered  shareholders  will give us  advance  notice of their  plans by
marking the box provided on the proxy card.

                                                   HARVEY GOLUB
                                       Chairman and Chief Executive Officer

                                       32
<PAGE>





                                                                       EXHIBIT A


                        PROPOSED AMERICAN EXPRESS COMPANY
                        1998 INCENTIVE COMPENSATION PLAN

      1.  PURPOSE.  The  purpose of the 1998  Incentive  Compensation  Plan (the
"Plan") is to promote shareholder value by providing  appropriate  incentives to
employees of American  Express  Company (the  "Company")  and its affiliates and
certain  other  individuals  who  perform  services  for  the  Company  and  its
affiliates.

      2.   ADMINISTRATION.   The  Plan  shall  be  administered  solely  by  the
Compensation and Benefits  Committee (the "Committee") of the Board of Directors
(the  "Board")  of  the  Company,  as  such  Committee  is  from  time  to  time
constituted,  or any  successor  committee the Board may designate to administer
the Plan. The Committee may delegate any of its powers and duties to appropriate
officer(s)  of the Company in  accordance  with  guidelines  established  by the
Committee from time to time.

The Committee has all the powers vested in it by the terms of the Plan set forth
herein,  such powers to include exclusive  authority (except as may be delegated
as permitted herein) to select the employees and other individuals to be granted
awards under the Plan  ("Awards"),  to determine the type, size and terms of the
Award to be made to each individual  selected,  to modify the terms of any Award
that has been  granted,  to determine  the time when Awards will be granted,  to
establish performance objectives, to make any adjustments necessary or desirable
as a result of the granting of Awards to eligible  individuals  located  outside
the United States and to prescribe the form of the instruments  embodying Awards
made under the Plan.  The  Committee is authorized to interpret the Plan and the
Awards  granted under the Plan,  to  establish,  amend and rescind any rules and
regulations  relating to the Plan, and to make any other determinations which it
deems necessary or desirable for the  administration  of the Plan. The Committee
(or its  delegate  as  permitted  herein)  may  correct any defect or supply any
omission  or  reconcile  any  inconsistency  in the Plan or in any  Award in the
manner and to the extent the Committee  deems necessary or desirable to carry it
into effect. Any decision of the Committee (or its delegate as permitted herein)
in the interpretation and administration of the Plan, as described herein, shall
lie within its sole and absolute  discretion and shall be final,  conclusive and
binding on all parties  concerned.  The  Committee may act only by a majority of
its members in office,  except that the members thereof may authorize any one or
more of their  members or any  officer of the  Company  to execute  and  deliver
documents or to take any other action on behalf of the Committee with respect to
Awards made or to be made to Plan  participants.  No member of the Committee and
no officer of the  Company  shall be liable for  anything  done or omitted to be
done by him,  by any other  member of the  Committee  or by any  officer  of the
Company in connection with the performance of duties under the Plan,  except for
his own willful misconduct or as expressly provided by statute.

      3. PARTICIPATION. (a) AFFILIATES. If an Affiliate (as hereinafter defined)
of the Company  wishes to participate  in the Plan and its  participation  shall
have been approved by the Committee,  the board of directors or other  governing
body  of  the  Affiliate   shall  adopt  a  resolution  in  form  and  substance
satisfactory to the Committee authorizing  participation by the Affiliate in the
Plan with respect to its employees or other individuals  performing services for
it. As used herein,  the term "Affiliate"  means any entity in which the Company
has a  substantial  direct or indirect  equity  interest,  as  determined by the
Committee in its discretion.

An Affiliate  participating in the Plan may cease to be a participating  company
at any time by action of the  Board or by  action of the board of  directors  or
other governing body of such  Affiliate,  which latter action shall be effective
not  earlier  than the date of  delivery  to the  Secretary  of the Company of a
certified  copy of a resolution of the  Affiliate's  board of directors or other
governing  body  taking  such  action.  If the  participation  in the Plan of an
Affiliate  shall  terminate,  such  termination  shall  not  relieve  it of  any
obligations theretofore incurred by it under the Plan, except as may be approved
by the Committee.


                                       A-1
<PAGE>

       (b) PARTICIPANTS. Consistent with the purposes of the Plan, the Committee
shall have exclusive  power (except as may be delegated as permitted  herein) to
select the employees and other individuals  performing  services for the Company
and its Affiliates  who may  participate in the Plan and be granted Awards under
the Plan.  Eligible  individuals  may be selected  individually  or by groups or
categories,  as determined by the Committee in its  discretion.  No non-employee
director of the Company or any of its Affiliates shall be eligible to receive an
Award under the Plan.

      4. AWARDS UNDER THE PLAN.  (a) TYPES OF AWARDS.  Awards under the Plan may
include one or more of the following  types,  either alone or in any combination
thereof:   (i)  "Stock  Options,"  (ii)  "Stock   Appreciation   Rights,"  (iii)
"Restricted  Stock,"  (iv)  "Performance  Grants"  and (v) any  Award  providing
benefits similar to (i) through (iv) designed to meet the requirements of non-US
jurisdictions.  Stock Options,  which include  "Nonqualified  Stock Options" and
"Incentive Stock Options" or combinations thereof, are rights to purchase common
shares  of the  Company  having a par  value of $.60 per  share and stock of any
other  class into  which such  shares may  thereafter  be changed  (the  "Common
Shares").  Nonqualified Stock Options and Incentive Stock Options are subject to
the  terms,   conditions  and  restrictions  specified  in  Paragraph  5.  Stock
Appreciation Rights are rights to receive (without payment to the Company) cash,
Common  Shares,  other Company  securities  (which may include,  but need not be
limited to, any equity or debt security of the Company or an  Affiliate,  or any
combination thereof ("Other Company Securities")) or property, or other forms of
payment, or any combination  thereof,  as determined by the Committee,  based on
the increase in the value of the number of Common Shares  specified in the Stock
Appreciation  Right.  Stock  Appreciation  Rights  are  subject  to  the  terms,
conditions and restrictions specified in Paragraph 6. Shares of Restricted Stock
are Common Shares which are issued subject to certain  restrictions  pursuant to
Paragraph 7.

Performance  Grants are contingent  awards subject to the terms,  conditions and
restrictions  described in Paragraph 8,  pursuant to which the  participant  may
become  entitled to receive cash,  Common  Shares,  Other Company  Securities or
property,  or other forms of payment, or any combination  thereof, as determined
by the Committee.

      (b)  MAXIMUM  NUMBER OF SHARES THAT MAY BE ISSUED.  The maximum  number of
Common  Shares and other  equity  securities  of the Company  that may be issued
under the Plan is 35,000,000,  plus the number of shares remaining available for
new awards under the 1989 Plan on April 27,  1998,  which number will not exceed
17,970,000.  In  addition,  commencing  April 27, 1998,  Common  Shares or other
equity  securities of the Company subject to awards  outstanding  under the 1989
Plan or  granted  under the 1998 Plan which are  recovered  or not issued by the
Company will be  available  for issuance  under the 1998 Plan,  as follows:  (i)
shares  related to Awards  issued  under the 1998 Plan or the 1989 Plan that are
forfeited,  terminated, canceled, acquired by the Company or expire unexercised;
(ii) shares  surrendered  or withheld to pay the exercise price of Awards issued
under  the  1998  Plan or the  1989  Plan  or to  satisfy  the  tax  withholding
obligations  under these Awards;  and (iii) shares  originally  linked to Awards
that are actually settled in cash or  consideration  other than Common Shares or
other equity  securities.  Limits on the number of Restricted Stock Award grants
are described in Paragraph 7(d).

      For purposes of counting  shares  against the share reserve under the 1998
Plan on the date of grant,  Awards  denominated solely in common shares (such as
Stock Options and Restricted  Stock) and other Awards or securities  that may be
exercised for or convertible into common shares will be counted against the 1998
Plan  reserve on the date of grant of the Award based on the  maximum  number of
shares  underlying the Award, as determined by the Committee.  Equity securities
other  than  Common  Shares  issued  pursuant  to the 1998  Plan  which  are not
exercisable  for or convertible  into Common Shares will be counted based on the
number of shares  issued.  Common  Shares  and other  equity  securities  of the
Company  issued  pursuant  to the Plan may be  either  authorized  but  unissued
shares, treasury shares, reacquired shares or any combination thereof.

      (c) RIGHTS WITH RESPECT TO COMMON SHARES AND OTHER SECURITIES.

                  (i)  Unless  otherwise  determined  by  the  Committee  in its
            discretion,  a participant to whom an Award of Restricted  Stock has
            been made (and any person succeeding to such a participant's  rights
            pursuant to the Plan) shall have, after issuance of a certificate or
            the entry on behalf of a

                                      A-2
<PAGE>

            participant of an uncertificated book position on the records of the
            Company's  transfer  agent and  registrar  for the  number of Common
            Shares awarded and prior to the expiration of the Restricted  Period
            or the earlier  cancellation  or repurchase of such Common Shares as
            herein  provided,  ownership of such Common  Shares,  including  the
            right  to  vote  the  same  and  to  receive   dividends   or  other
            distributions  made or paid  with  respect  to  such  Common  Shares
            (provided  that  such  Common  Shares,  and any new,  additional  or
            different shares, or Other Company Securities or property,  or other
            forms of  consideration  which the  participant  may be  entitled to
            receive  with  respect to such Common  Shares as a result of a stock
            split,  stock  dividend  or any  other  change in the  corporate  or
            capital   structure  of  the  Company,   shall  be  subject  to  the
            restrictions hereinafter described as determined by the Committee in
            its discretion),  subject, however, to the options, restrictions and
            limitations  imposed thereon  pursuant to the Plan.  Notwithstanding
            the foregoing, a participant with whom an Award agreement is made to
            issue  Common  Shares  in the  future  shall  have  no  rights  as a
            shareholder  with respect to Common Shares related to such agreement
            until the book entry is made,  or the  certificate  is issued on his
            behalf.

                  (ii)  Unless  otherwise  determined  by the  Committee  in its
            discretion,  a participant to whom a grant of Stock  Options,  Stock
            Appreciation  Rights,  Performance Grants or any other Award is made
            (and any person  succeeding to such a participant's  rights pursuant
            to the Plan) shall have no rights as a  shareholder  with respect to
            any Common  Shares or as a holder with respect to other  securities,
            if any,  issuable  pursuant  to any such Award until the date of the
            issuance of a stock certificate to him or the entry on his behalf of
            an  uncertificated  book  position on the  records of the  Company's
            transfer  agent  and  registrar  for  such  Common  Shares  or other
            instrument of ownership, if any. Except as provided in Paragraph 16,
            no adjustment  shall be made for dividends,  distributions  or other
            rights  (whether  ordinary  or  extraordinary,  and whether in cash,
            securities,  other property or other forms of consideration,  or any
            combination  thereof) for which the record date is prior to the date
            such book entry is made or a stock  certificate or other  instrument
            of ownership, if any, is issued.

                  (iii) The Committee may, in its discretion,  subject any Award
            and the  economic  value  derived  by a  participant  therefrom,  to
            forfeiture by the participant  upon the occurrence of certain events
            as determined by the Committee.

      5. STOCK OPTIONS.  The Committee may grant Stock Options either alone,  or
in  conjunction  with Stock  Appreciation  Rights,  Performance  Grants or other
Awards,  either at the time of grant or by amendment  thereafter.  The Committee
may grant  Incentive  Stock  Options to any employee  provided the terms of such
grants comply with the provisions of Section 422 of the Internal Revenue Code of
1986, as amended (the "Code"), or any successor  provision,  and the regulations
thereunder,  and that any  ambiguities in  construction  shall be interpreted in
order to  effectuate  that intent.  Each Stock Option  (referred to herein as an
"Option")  granted  under the Plan shall be evidenced by an  instrument  in such
form as the Committee  shall  prescribe from time to time in accordance with the
Plan and shall comply with the  following  terms and  conditions,  and with such
other terms and conditions, including, but not limited to, restrictions upon the
Option or the Common Shares issuable upon exercise thereof, as the Committee, in
its discretion, shall establish:

            (a) The  option  price  shall be equal to or  greater  than the fair
      market value of the Common  Shares  subject to such Option at the time the
      Option is granted,  as determined by the  Committee;  but in no event will
      such option  price be less than the par value of such Common  Shares.  The
      Committee in its  discretion  shall  establish the  expiration  date of an
      Option  provided  that,  except as  provided in  Subparagraph  (c)(iii)(B)
      below,  in no event shall the expiration date be later than ten years from
      the date of grant of the Option.

            (b) The Committee  shall determine the number of Common Shares to be
      subject  to each  Option.  The  number  of  Common  Shares  subject  to an
      outstanding   Option  may  be  reduced  on  a  share-for-share   or  other
      appropriate  basis,  as  determined by the  Committee,  to the extent that
      Common  Shares  under such Option are used to calculate  the cash,  Common
      Shares,  Other Company Securities or property,  or other forms of payment,
      or any  combination  thereof,  received

                                      A-3
<PAGE>

      pursuant  to  exercise  of a Stock  Appreciation  Right  attached  to such
      Option,  or to the extent that any other Award granted in conjunction with
      such Option is paid.

            (c) The Option shall not be exercisable:

                  (i) for at least six months after the date of grant, except as
            the  Committee  may  otherwise  determine  in the  event  of  death,
            disability,   retirement   or  in   connection   with  a   corporate
            transaction,  which  includes  but is not  limited  to a  change  in
            control of the Company, a divestiture,  spin-off,  split-off,  asset
            transfer,  outsourcing or joint venture formation, (each, a "Defined
            Event"),  and only at such  times  and in such  installments  as the
            Committee may establish;

                  (ii)  unless  payment  in full for the shares  being  acquired
            thereunder  at the  time of  exercise  is  made in such  form as the
            Committee  may  determine  in its  discretion,  including,  but  not
            limited to (A) cash,  (B) Common  Shares,  (C) if  permitted  by the
            Committee,  by  authorizing  a third party to sell, on behalf of the
            participant,  the  appropriate  number  of Common  Shares  otherwise
            issuable to the  participant  upon the exercise of the Option and to
            remit to the Company a  sufficient  portion of the sale  proceeds to
            pay the entire exercise price and any tax withholding resulting from
            such exercise, or (D) any combination thereof; and

                  (iii) unless the participant has been, at all times during the
            period beginning with the date of the grant of the Option and ending
            on the  date  of  such  exercise,  employed  by (in  the  case of an
            Incentive  Stock  Option) or otherwise  performing  services for the
            Company or an Affiliate, or a corporation, or a parent or subsidiary
            of  a  corporation,   substituting  or  assuming  the  Option  in  a
            transaction  to which  Section  424(a) of the Code or any  successor
            statutory provision thereto, is applicable, except that

            (A) in the case of any  Nonqualified  Stock  Option,  if such person
      shall cease to be employed by or  otherwise  performing  services  for the
      Company  or  an  Affiliate  solely  by  reason  of  a  period  of  Related
      Employment, he may, during such period of Related Employment, exercise the
      Nonqualified   Stock  Option  as  if  he  continued  such   employment  or
      performance of service; or

            (B) the Committee may establish,  in its  discretion,  the extent to
      which a person may  continue to exercise an Option,  which has not expired
      and has not been fully exercised, in the event he terminates employment or
      the performance of services by reason of a Defined Event; and in the event
      of death,  the  Committee  may provide a  decedent's  executors,  heirs or
      distributors  a minimum  period to exercise an Option with  respect to any
      shares as to which the  decedent  could have  exercised  the Option at the
      time of his death,  or such greater amount as the Committee may determine,
      which period may extend beyond the original expiration date of the Option.

            (d) The Committee has the discretion to grant Options at any time it
      deems  appropriate  including,  the discretion to grant or provide for the
      automatic  grant of an Option to  restore  the  number of Common  Shares a
      participant  tendered or had withheld to pay, or the share  equivalency of
      the cash tendered to pay, the exercise price or tax withholding obligation
      upon the exercise of an outstanding Option.

6. STOCK APPRECIATION  RIGHTS. The Committee may grant Stock Appreciation Rights
either alone, or in conjunction with Stock Options,  Performance Grants or other
Awards,  either at the time of grant or by amendment  thereafter.  Each Award of
Stock  Appreciation  Rights  granted  under the Plan  shall be  evidenced  by an
instrument in such form as the Committee  shall  prescribe  from time to time in
accordance  with  the  Plan and  shall  comply  with  the  following  terms  and
conditions, and with such other terms and conditions, including, but not limited
to,  restrictions  upon the Award of Stock  Appreciation  Rights  or the  Common
Shares  issuable upon exercise  thereof,  as the Committee,  in its  discretion,
shall establish:

            (a) The Committee  shall determine the number of Common Shares to be
      subject to each Award of Stock  Appreciation  Rights. The number of Common
      Shares subject to an outstanding Award of Stock Appreciation Rights may be
      reduced on a share-for-share  or other appropriate basis, as determined by
      the Committee,  to the extent that Common Shares under such Award of Stock


                                      A-4
<PAGE>

      Appreciation  Rights are used to calculate the cash, Common Shares,  Other
      Company  Securities  or  property  or  other  forms  of  payment,  or  any
      combination  thereof,  received pursuant to exercise of an Option attached
      to such Award of Stock  Appreciation  Rights,  or to the  extent  that any
      other Award granted in conjunction  with such Award of Stock  Appreciation
      Rights is paid.

            (b) The Award of Stock Appreciation  Rights shall not be exercisable
      for at least six months after the date of grant  except  as the  Committee
      may otherwise determine in the event of a Defined Event.

            (c) The Award of Stock Appreciation Rights shall not be exercisable:

                        (i) unless the Option or other  Award to which the Award
                  of  Stock  Appreciation  Rights  is  attached  is at the  time
                  exercisable; and

                        (ii)  unless  the person  exercising  the Award of Stock
                  Appreciation  Rights  has been at all times  during the period
                  beginning with the date of the grant thereof and ending on the
                  date of such  exercise,  employed by or  otherwise  performing
                  services for the Company or an Affiliate, except that

            (A) in the case of any  Award of Stock  Appreciation  Rights  (other
      than those attached to an Incentive  Stock  Option),  if such person shall
      cease to be employed by or otherwise  performing  services for the Company
      or an  Affiliate  solely by reason of a period of  Related  Employment  as
      defined in Paragraph 14, he may, during such period of Related Employment,
      exercise the Award of Stock  Appreciation  Rights as if he continued  such
      employment or performance of services; or

            (B) the Committee shall establish, in its discretion,  the extent to
      which a person may  continue to  exercise  an Award of Stock  Appreciation
      Rights,  which has not  expired and has not been fully  exercised,  in the
      event he terminates employment or the performance of services by reason of
      a Defined Event;  provided,  that in the event of death, the Committee may
      provide his executors,  heirs or distributors a minimum period to exercise
      an Award of Stock  Appreciation  Rights  with  respect to any shares as to
      which the decedent  could have  exercised the Award of Stock  Appreciation
      Rights,  or such greater  amount as the  Committee  may  determine,  which
      period may extent beyond the original  expiration  date of the  underlying
      Option.

            (d) An Award of Stock  Appreciation  Rights shall entitle the holder
      (or any  person  entitled  to act under  the  provisions  of  subparagraph
      6(c)(ii)(B) hereof) to exercise such Award or to surrender unexercised the
      Option (or other Award) to which the Stock  Appreciation Right is attached
      (or any  portion  of such  Option or other  Award) to the  Company  and to
      receive  from the Company in  exchange  therefor,  without  payment to the
      Company,  that number of Common Shares having an aggregate  value equal to
      (or, in the discretion of the Committee, less than) the excess of the fair
      market value of one share, at the time of such exercise, over the exercise
      price (or Option Price, as the case may be) per share, times the number of
      shares  subject to the Award or the Option  (or other  Award),  or portion
      thereof,  which is so  exercised or  surrendered,  as the case may be. The
      Committee  shall be  entitled  in its  discretion  to elect to settle  the
      obligation  arising out of the exercise of a Stock  Appreciation  Right by
      the payment of cash or Other  Company  Securities  or  property,  or other
      forms  of  payment,  or any  combination  thereof,  as  determined  by the
      Committee,  equal to the  aggregate  value of the  Common  Shares it would
      otherwise  be  obligated to deliver.  Any such  election by the  Committee
      shall be made as soon as practicable after the receipt by the Committee of
      written notice of the exercise of the Stock Appreciation  Right. The value
      of a Common Share, Other Company Securities or property, or other forms of
      payment  determined  by the  Committee  for this purpose shall be the fair
      market value thereof on the last  business day next  preceding the date of
      the  election  to  exercise  the  Stock  Appreciation  Right,  unless  the
      Committee, in its discretion, determines otherwise.

           (e) A Stock  Appreciation  Right may provide that it shall be deemed
      to have  been  exercised  at the close of  business  on the  business  day
      preceding the expiration  date of the Stock  Appreciation  Right or of the
      related  Option (or other  Award),  or such other date as specified by the
      Committee,  if at such time such Stock  Appreciation  Right has a positive
      value. Such deemed exercise

                                      A-5
<PAGE>

      shall be settled or paid in the same manner as a regular  exercise thereof
      as provided in subparagraph 6(d) hereof.

            (f) No fractional  shares may be delivered  under this  Paragraph 6,
      but in lieu thereof a cash or other adjustment shall be made as determined
      by the Committee in its discretion.

            7. RESTRICTED  STOCK. Each Award of Restricted Stock under the  Plan
      shall be evidenced by an instrument  in such form as the  Committee  shall
      prescribe  from time to time in accordance  with the Plan and shall comply
      with the  following  terms and  conditions,  and with such other terms and
      conditions as the Committee, in its discretion, shall establish:

                  (a) The Committee  shall determine the number of Common Shares
            to be issued to a participant pursuant to the Award, and the extent,
            if any,  to which they shall be issued in exchange  for cash,  other
            consideration, or both.

                  (b) Common Shares issued to a participant  in accordance  with
            the  Award  may  not  be  sold,  assigned,   transferred,   pledged,
            hypothecated or otherwise disposed of, except by will or the laws of
            descent  and  distribution,   or  as  otherwise  determined  by  the
            Committee,  for such period as the Committee shall  determine,  from
            the date on which the Award is granted  (the  "Restricted  Period").
            The Company will have the option to cancel or repurchase  the shares
            subject to the Award at such price,  if any, as the Committee  shall
            have fixed,  in its  discretion,  when the Award was made or amended
            thereafter,  which option will be exercisable on such terms, in such
            manner  and  during  such  period  as  shall  be  determined  by the
            Committee  when the Award is made or as amended  thereafter.  Common
            Shares may be issued in certificate  form or through the entry of an
            uncertificated  book  position  on  the  records  of  the  Company's
            transfer  agent and  registrar.  The Company may impose  appropriate
            restrictions  on the  transfer of such Common  Shares which shall be
            evidenced  in the  manner  permitted  by law  as  determined  by the
            Committee  in its  discretion.  Any  attempt  to dispose of any such
            Common  Shares  in  contravention  of the  foregoing  repurchase  or
            cancellation  option and other  restrictions  shall be null and void
            and without effect. If Common Shares issued pursuant to a Restricted
            Stock Award shall be repurchased or canceled  pursuant to the option
            described above, the participant,  or in the event of his death, his
            personal representative, shall forthwith deliver to the Secretary of
            the Company any  certificates  for the Common Shares  awarded to the
            participant,  accompanied by such instrument of transfer, if any, as
            may  reasonably be required by the Secretary of the Company.  If the
            option  described  above is not exercised by the Company,  either by
            the terms of the Award or action by the Company, such option and the
            restrictions   imposed  pursuant  to  the  first  sentence  of  this
            subparagraph  7(b) shall  terminate  and be of no further  force and
            effect.

                  (c) The vesting of a Restricted Stock Award may be conditioned
            upon  the  attainment  of  specific  performance  objectives  as the
            Committee  may   determine,   including  but  not  limited  to  such
            performance   objectives   described  in  subparagraph  8  (b).  The
            Restricted  Period  shall be for a minimum of three years  except as
            the  Committee  may  determine  in the event of a Defined  Event,  a
            participant's  promotion,  or Restricted  Stock Awards issued to any
            employee  newly  employed  by  the  Company  or  issued  subject  to
            performance  objectives,  or as payment  pursuant  to a  Performance
            Grant or Qualifying Award.

                  (d) No more than  10,594,000  of the Common Shares that may be
            issued under the Plan may be granted as Restricted Stock Awards, and
            no more than an  additional  5,297,000  may be granted as Restricted
            Stock Awards subject to performance  objectives as described  above.
            Restricted  Stock  Awards  repurchased  or  canceled  by the Company
            pursuant to  subparagraph  7(b) shall  again  become  available  for
            issuance pursuant to these limitations.

      8.  PERFORMANCE  GRANTS.  The Award of a Performance  Grant  ("Performance
Grant") to a  participant  will entitle the  participant  to receive a specified
amount  determined  by the  Committee  (the  "Actual  Value"),  if the terms and
conditions  specified  herein and in the Awards are  satisfied.  Each Award of a
Performance Grant shall be subject to the following terms and conditions, and to
such other terms
                                      A-6
<PAGE>

and conditions, including but not limited to, restrictions upon any cash, Common
Shares, Other Company Securities or property,  or other forms of payment, or any
combination  thereof,  issued  in  respect  of  the  Performance  Grant,  as the
Committee,  in its  discretion,  shall  establish,  and shall be  embodied in an
instrument in such form and substance as is determined by the Committee:

                  (a) The Committee shall determine the value or range of values
            of a Performance  Grant to be awarded to each  participant  selected
            for an Award and whether or not such a Performance  Grant is granted
            in conjunction with an Award of Options,  Stock Appreciation Rights,
            Restricted Stock or other Award, or any combination  thereof,  under
            the Plan (which may  include,  but need not be limited to,  deferred
            Awards) concurrently or subsequently granted to the participant (the
            "Associated  Award").  As determined by the  Committee,  the maximum
            value of each Performance  Grant (the "Maximum Value") shall be: (i)
            an amount  fixed by the  Committee  at the time the Award is made or
            amended  thereafter,  (ii) an amount  which varies from time to time
            based  in whole  or in part on the  then  current  value of a Common
            Share, Other Company Securities or property,  or other securities or
            property,  or any  combination  thereof  or (iii) an amount  that is
            determinable from criteria  specified by the Committee.  Performance
            Grants may be issued in different classes or series having different
            names,  terms and  conditions.  In the case of a  Performance  Grant
            awarded in conjunction  with an Associated  Award,  the  Performance
            Grant may be reduced on an appropriate  basis to the extent that the
            Associated Award has been exercised,  paid to or otherwise  received
            by the participant, as determined by the Committee.

                  (b) The  award  period  ("Award  Period")  in  respect  of any
            Performance Grant shall be a period determined by the Committee.  At
            the  time  each  Award  is  made,  the  Committee   shall  establish
            performance objectives to be attained within the Award Period as the
            means of determining  the Actual Value of such a Performance  Grant.
            The  performance  objectives  shall  be  based  on such  measure  or
            measures of performance,  which may include, but need not be limited
            to, the performance of the participant,  the Company, one or more of
            its  subsidiaries or one or more of their divisions or units, or any
            combination of the foregoing, as the Committee shall determine,  and
            may be applied on an  absolute  basis or be  relative to industry or
            other indices,  or any  combination  thereof.  The Actual Value of a
            Performance  Grant shall be equal to its  Maximum  Value only if the
            performance objectives are attained in full, but the Committee shall
            specify the manner in which the Actual Value of  Performance  Grants
            shall be determined if the  performance  objectives are met in part.
            Such performance measures, the Actual Value or the Maximum Value, or
            any  combination  thereof,  may be  adjusted  in any  manner  by the
            Committee in its discretion at any time and from time to time during
            or as soon as practicable  after the Award Period,  if it determines
            that such  performance  measures  the  Actual  Value or the  Maximum
            Value, or any  combination  thereof,  are not appropriate  under the
            circumstances.

                  (c) The rights of a participant in Performance  Grants awarded
            to him shall be provisional  and may be canceled or paid in whole or
            in part, all as determined by the Committee.

                  (d) The Committee  shall  determine  whether the conditions of
            subparagraph  8(b) or 8(c) hereof  have been met and,  if so,  shall
            ascertain  the  Actual  Value  of  the  Performance  Grants.  If the
            Performance  Grants  have  no  Actual  Value,  the  Award  and  such
            Performance  Grants  shall be deemed to have been  canceled  and the
            Associated  Award,  if any, may be canceled or permitted to continue
            in effect in accordance with its terms.  If the  Performance  Grants
            have an Actual Value and:

                        (i) were not awarded in  conjunction  with an Associated
                  Award, the Committee shall cause an amount equal to the Actual
                  Value of the  Performance  Grants earned by the participant to
                  be paid to him or his beneficiary as provided below; or

                        (ii) were  awarded  in  conjunction  with an  Associated
                  Award,  the Committee  shall  determine,  in  accordance  with
                  criteria   specified  by  the  Committee  (A)  to  cancel  the
                  Performance  Grants,  in which  event  no  amount  in  respect
                  thereof shall be paid to the  participant or his

                                      A-7
<PAGE>

                  beneficiary,  and the  Associated  Award may be  permitted  to
                  continue in effect in  accordance  with its terms,  (B) to pay
                  the Actual Value of the Performance  Grants to the participant
                  or his  beneficiary  as  provided  below,  in which  event the
                  Associated  Award  may  be  canceled  or  (C)  to  pay  to the
                  participant or his beneficiary as provided  below,  the Actual
                  Value of only a portion of the  Performance  Grants,  in which
                  event  all  or a  portion  of  the  Associated  Award  may  be
                  permitted to continue in effect in  accordance  with its terms
                  or be canceled, as determined by the Committee.

      Such  determination  by  the  Committee  shall  be  made  as  promptly  as
practicable  following  the  end  of  the  Award  Period  or  upon  the  earlier
termination of employment or  performance of services,  or at such other time or
times as the Committee shall  determine,  and shall be made pursuant to criteria
specified by the Committee.

      Payment  of any  amount in respect  of the  Performance  Grants  which the
Committee  determines to pay as provided above shall be made by the Company,  as
promptly as practicable  after the end of the Award Period or at such other time
or times  as the  Committee  shall  determine,  and may be made in cash,  Common
Shares, Other Company Securities or property,  or other forms of payment, or any
combination  thereof or in such other manner,  as determined by the Committee in
its  discretion.  Notwithstanding  anything in this Paragraph 8 to the contrary,
the Committee may, in its discretion,  determine and pay out the Actual Value of
the  Performance  Grants at any time during the Award Period,  including but not
limited to upon a Defined Event.

      9. DEFERRAL OF COMPENSATION.  The Committee shall determine whether or not
an Award shall be made in conjunction with deferral of the participant's salary,
bonus or other compensation, or any combination thereof, and whether or not such
deferred amounts may be

                        (i)  forfeited to the Company or to other  participants,
                  or any combination thereof, under certain circumstances (which
                  may  include,  but need not be limited  to,  certain  types of
                  termination  of employment or  performance of services for the
                  Company and its Affiliates),

                        (ii)  credited  with  income   equivalents   (which  may
                  include,  but need not be limited to,  interest,  dividends or
                  other  rates of return)  until the date or dates of payment of
                  the Award, if any,

                        (iii)  subject to  increase  or  decrease in value based
                  upon the  attainment  of or failure  to attain,  respectively,
                  certain performance measures and/or

                        (iv) any other terms and conditions the Committee  deems
                  necessary.

         10. QUALIFYING AWARDS. The Committee may, in its sole discretion, grant
an Award (a  "Qualifying  Award") to any key employee  with the intent that such
Award qualifies as "performance-based  compensation" under Section 162(m) of the
Code,  or any  successor  provision  thereto,  and  the  regulations  thereunder
("Section  162(m)").  The  provisions of this  Paragraph 10 as well as all other
applicable  provisions of the Plan not inconsistent with this Paragraph 10 shall
apply to all  Qualifying  Awards issued under the Plan,  and any  ambiguities in
construction  shall be interpreted to effectuate that intent.  Qualifying Awards
shall be of the type set forth in subparagraph (a) or (b) below.

            (a)  Qualifying  Awards  may be  issued as Stock  Options  and Stock
      Appreciation  Rights.  Commencing  with calendar year 1998,  the number of
      Common Shares  underlying all Options and Stock  Appreciation  Rights that
      may be granted to any participant  within any three  consecutive  calendar
      years  shall be  limited  to  3,000,000  (inclusive  of  Options  or Stock
      Appreciation  Rights granted under the 1989 Plan during 1998),  subject to
      adjustment as provided in Paragraph 16. The foregoing  limitation shall be
      subject to the limitation set forth in Paragraph 4(b).

            (b)(i)  Qualifying  Awards  (other  than  Stock  Options  and  Stock
      Appreciation  Rights)  may be issued as  Performance  Grants and any other
      Award whose payment is conditioned upon the achievement of the performance
      objectives  described  in this  subparagraph.  Amounts  earned  under such
      Awards  shall  be based  upon the  attainment  of  performance  objectives
      established  by the  Committee in  accordance  with Section  162(m).  Such
      performance  objectives may vary by participant  and by Award and shall be
      based upon the  attainment  of  specific  amounts of, or changes in one or
      more of the following: revenues, earnings, shareholders' equity, return on
      equity, assets, return on assets,  capital, return on capital, book value,
      economic value added,

                                      A-8
<PAGE>

      operating  margins,  cash flow,  shareholder  return,  expenses  or market
      share.  The Committee may provide that in measuring the achievement of the
      performance  objectives,  an Award may  include or  exclude  items such as
      realized   investment   gains  and  losses,   extraordinary,   unusual  or
      non-recurring  items,  asset write-downs,  effects of accounting  charges,
      currency fluctuations, acquisitions,  divestitures,  reserve-strengthening
      and other non-operating  items. The foregoing objectives may be applicable
      to the  Company as a whole,  one or more of its  subsidiaries,  divisions,
      business units or business lines, or any combination of the foregoing, and
      may be applied on an absolute  basis or be  relative  to other  companies,
      industries or indices or be based upon any  combination  of the foregoing.
      In addition to the performance objectives the Committee may also condition
      payment of any such  Award  upon the  attainment  of  conditions,  such as
      completion of a period of service,  notwithstanding  that the  performance
      objective  or  objectives  specified  in  the  Award  are  satisfied.  The
      Committee  shall have the  discretion,  by  participant  and by Award,  to
      reduce  (but  not to  increase)  some  or all of  the  amount  that  would
      otherwise be payable under the Award by reason of the  satisfaction of the
      performance  objectives  set  forth  in the  Award.  In  making  any  such
      determination,  the  Committee is authorized to take into account any such
      factor or factors it determines are appropriate, including but not limited
      to Company, business unit and individual performance.

            (ii) Under all Awards granted pursuant to this  subparagraph (b), in
      any one calendar year: (A) no participant may be paid cash, Common Shares,
      Other  Company   Securities  or  other  property  (other  than  shares  of
      Restricted  Stock) or any  combination  of the foregoing  with a value (as
      determined  by the  Committee)  in  excess  of  $6.5  million  and  (B) in
      addition,   no  participant  may  receive  more  than  100,000  shares  of
      Restricted  Stock,  subject  to  adjustment  to  the  extent  provided  in
      Paragraph 16. For purposes of the foregoing sentence, the calendar year or
      years in which amounts under Qualifying Awards are deemed paid or received
      shall be as determined by the Committee.

      11. PAYMENT OF AWARDS.  The Committee may, in its  discretion,  settle any
Award  through  the  payment of cash,  the  delivery  of Common  Shares or Other
Company Securities,  the granting of Awards or a combination  thereof. Any Award
settlement,   including  payment  deferrals,   may  be  subject  to  conditions,
restrictions and  contingencies as the Committee shall determine.  The Committee
may permit or require the deferral of any Award payment,  subject to such terms,
rules  and  procedures  as  the  Committee  may  establish,  which  may  include
provisions  for the payment or crediting of interest,  or dividend  equivalents,
including converting such credits into deferred Common Share equivalents.

      12.  AMENDMENT OF THE PLAN OR AWARDS.  The Plan may be amended in whole or
in part at any time and from  time to time by the  Board,  and the  terms of any
outstanding  Award  under  the  Plan  may be  amended  from  time to time by the
Committee in its discretion in any manner that it deems,  provided however, that
no amendment  may be made without  shareholder  approval if such  amendment  (i)
would increase the number of shares  available for grant specified in Paragraphs
4(b) or 10, (ii) would decrease the minimum  Option  exercise price set forth in
Paragraph 5(a) (other than changes made pursuant to Paragraph 16 hereof),  (iii)
reduce the minimum vesting periods set forth in Paragraphs 5(c)(i), 6(b) or 7(c)
or  (iv)  would,  in the  absence  of  shareholder  approval,  adversely  affect
compliance of the Plan with  applicable  laws,  rules and  regulations.  No such
amendment shall adversely affect in a material manner any right of a participant
under the Award without his written consent,  unless the Committee determines in
its  discretion  that  there  have  occurred  or are about to occur  significant
changes  in  the  participant's   position,   duties  or  responsibilities,   or
significant  changes in economic,  legislative,  regulatory,  tax, accounting or
cost/benefit  conditions which are determined by the Committee in its discretion
to have or to be expected to have a significant effect on the performance of the
Company,  or any subsidiary,  affiliate,  division or department thereof, on the
Plan or on any Award under the Plan. Any shareholder  approval requirement under
the Plan will be met if such approval is obtained in accordance  with applicable
law.


                                      A-9
<PAGE>


      13.  DISABILITY.  For the  purposes of this Plan, a  participant  shall be
deemed to have  terminated  his  employment or  performance  of services for the
Company and its  Affiliates  by reason of  disability,  if the  Committee  shall
determine that the physical or mental  condition of the participant by reason of
which such  employment or  performance  of services  terminated was such at that
time as would entitle him to payment of monthly  disability  benefits  under the
Company's  Long Term  Disability  Benefit Plan,  or, if the  participant  is not
eligible for benefits under such plan, under any similar  disability plan of the
Company or an Affiliate in which he is a participant.  If the participant is not
eligible for benefits under any disability  plan of the Company or an Affiliate,
he shall be deemed to have terminated such employment or performance of services
by reason of disability if the Committee  shall  determine  that his physical or
mental  condition  would entitle him to benefits  under the Company's  Long Term
Disability Benefit Plan if he were eligible therefor. Notwithstanding the above,
the  Committee  may determine a  participant's  disability  based upon any other
criteria specified by the Committee.

      14.  TERMINATION  OF A  PARTICIPANT.  For all purposes under the Plan, the
Committee shall determine whether a participant has terminated  employment by or
the  performance  of  services  for the Company  and its  Affiliates;  provided,
however,  that  transfers  between  the  Company  and an  Affiliate  or  between
Affiliates,  and  approved  leaves  of  absence  shall  not  be  deemed  such  a
termination.

      15. RELATED EMPLOYMENT.  For the purposes of this Plan, Related Employment
shall mean the  employment or  performance  of services by an individual  for an
employer  that is neither the Company nor an  Affiliate,  provided that (i) such
employment or  performance  of services is  undertaken by the  individual at the
request of the Company or an Affiliate,  (ii)  immediately  prior to undertaking
such  employment or performance  of services,  the individual was employed by or
performing  services  for the Company or an  Affiliate or was engaged in Related
Employment  as herein  defined  and (iii)  such  employment  or  performance  of
services  is in the best  interests  of the  Company  and is  recognized  by the
Committee,  in its  discretion,  as  Related  Employment  for  purposes  of this
Paragraph  15.  The  death or  disability  of an  individual  during a period of
Related  Employment  as herein  defined  shall be treated,  for purposes of this
Plan, as if the death or onset of disability  had occurred  while the individual
was employed by or performing services for the Company or an Affiliate.

      16.  DILUTION  AND OTHER  ADJUSTMENTS.  In the event of any  change in the
outstanding  Common  Shares of the Company by reason of any stock  split,  stock
dividend,   split-up,    split-off,    spin-off,    recapitalization,    merger,
consolidation,  rights  offering,  reorganization,  combination,  subdivision or
exchange  of shares,  a sale by the  Company of all or part of its  assets,  any
distribution  to  shareholders  other  than a  normal  cash  dividend,  or other
extraordinary  or  unusual  event,  if the  Committee  shall  determine,  in its
discretion,  that such change  equitably  requires an adjustment in the terms of
any Award or the  maximum  number of Common  Shares that may be issued as Awards
pursuant to the Plan,  such adjustment may be made by the Committee and shall be
final,  conclusive  and binding for all purposes of the Plan.  The Committee may
also provide for the adjustment and settlement of outstanding Awards as it deems
appropriate  and consistent with the Plan's purpose in the event of a "change in
control"  of the  Company,  as that  term is  defined  in the  Company's  Senior
Executive Severance Plan.

       17.  DESIGNATION OF BENEFICIARY BY PARTICIPANT.  A participant may name a
beneficiary to receive any payment in which he may be entitled in respect of any
Award under the Plan in the event of his death, on a written form to be provided
by and filed with the Secretary,  and in a manner determined by the Committee in
its  discretion.  The  Committee  reserves  the  right  to  review  and  approve
beneficiary designations.  A participant may change his beneficiary from time to
time in the  same  manner,  unless  such  participant  has  made an  irrevocable
designation.  Any designation of beneficiary under the Plan (to the extent it is
valid and enforceable  under the applicable  law) shall be controlling  over any
other disposition, testamentary, or otherwise, as determined by the Committee in
its  discretion.  If no designated  beneficiary  survives the participant and is
living on the date on which any amount  becomes  payable  to such  participant's
beneficiary,  such  payment  will be made to the  legal  representatives  of the
participant's  estate,  and the term  "beneficiary" as used in the Plan shall be
deemed to include  such  person or persons.  If there is any  question as to the
legal right of any  beneficiary  to receive a  distribution  under the Plan, the
Committee in its discretion may determine that the amount in question be paid to
the legal

                                      A-10
<PAGE>

representatives  of the estate of the  participant,  in which event the Company,
the  Board and the  Committee  and the  members  thereof  will  have no  further
liability to anyone with respect to such amount.

      18. FINANCIAL ASSISTANCE.  If the Committee determines that such action is
advisable,  the Company may assist any person to whom an Award has been  granted
in obtaining  financing  from the Company under the American  Express 1983 Stock
Purchase  Assistance  Plan  (or  other  program  of the  Company,  or one of its
Affiliates  approved  pursuant to applicable law), or from a bank or other third
party,  on such terms as are determined by the Committee,  and in such amount as
is required to accomplish the purposes of the Plan,  including,  but not limited
to, to permit the exercise of an Award, the  participation  therein,  and/or the
payment of any taxes in respect thereof.  Such assistance may take any form that
the Committee deems  appropriate,  including,  but not limited to, a direct loan
from the Company or an Affiliate,  a guarantee of the  obligation by the Company
or an Affiliate,  or the  maintenance by the Company or an Affiliate of deposits
with such bank or third party.

      19. MISCELLANEOUS PROVISIONS.

            (a) No employee or other  person shall have any claim or right to be
      granted  an Award  under the Plan.  Determinations  made by the  Committee
      under  the Plan  need not be  uniform  and may be made  selectively  among
      eligible  individuals  under  the  Plan,  whether  or  not  such  eligible
      individuals are similarly situated.  Neither the Plan nor any action taken
      hereunder  shall be  construed  as giving any employee or other person any
      right to continue to be employed by or perform services for the Company or
      any Affiliate, and the right to terminate the employment of or performance
      of  services  by any  participant  at any  time  and  for  any  reason  is
      specifically reserved.

            (b) No participant or other person shall have any right with respect
      to the Plan, the Common Shares  reserved for issuance under the Plan or in
      any Award,  contingent or otherwise,  until written  evidence of the Award
      shall have been  delivered to the recipient and all the terms,  conditions
      and provisions of the Plan and the Award applicable to such recipient (and
      each person claiming under or through him) have been met.

            (c)  Except  as may be  approved  by the  Committee,  an  Award or a
      participant's rights and interest under the Plan may not be sold, assigned
      or  transferred,  hypothecated  or  encumbered  in whole or in part either
      directly or by  operation  of law or  otherwise  (except in the event of a
      participant's death) including,  but not by way of limitation,  execution,
      levy, garnishment,  attachment, pledge, bankruptcy or in any other manner.
      Not by way of  limitation,  the Committee  may allow for a participant  to
      transfer an Award to one or more  members of his  immediate  family,  to a
      partnership  of which the only  partners are members of the  participant's
      immediate  family,  or to a trust  established by the  participant for the
      benefit of one or more members of his immediate family.

            (d) No Common Shares,  Other Company  Securities or property,  other
      securities  or  property,  or other  forms  of  payment  shall  be  issued
      hereunder  with respect to any Award unless  counsel for the Company shall
      be satisfied  that such  issuance will be in  compliance  with  applicable
      federal,  state,  local and foreign legal,  securities  exchange and other
      applicable requirements.

            (e) The  Company and its  Affiliates  shall have the right to deduct
      from any payment made under the Plan any federal,  state, local or foreign
      income or other taxes  required by law to be withheld with respect to such
      payment. It shall be a condition to the obligation of the Company to issue
      Common Shares,  Other Company Securities or property,  other securities or
      property,  or other forms of payment,  or any  combination  thereof,  upon
      exercise,  settlement  or  payment of any Award  under the Plan,  that the
      participant  (or any  beneficiary  or person  entitled  to act) pay to the
      Company,  upon its demand,  such amount as may be requested by the Company
      for the purpose of satisfying  any liability to withhold  federal,  state,
      local or foreign  income or other  taxes.  If the amount  requested is not
      paid,  the  Company  may  refuse to issue  Common  Shares,  Other  Company
      Securities or property,  other  securities or property,  or other forms of
      payment, or any combination thereof.  Notwithstanding anything in the Plan
      to the contrary, the Commit-

                                      A-11
<PAGE>

      tee  may,  in its  discretion,  permit  an  eligible  participant  (or any
      beneficiary or person entitled to act) to elect to pay a portion or all of
      the amount  requested  by the Company for such taxes with  respect to such
      Award,  at such time and in such manner as the Committee  shall deem to be
      appropriate (including,  but not limited to, by authorizing the Company to
      withhold,  or  agreeing to  surrender  to the Company on or about the date
      such  tax  liability  is  determinable,   Common  Shares,   Other  Company
      Securities or property,  other  securities or property,  or other forms of
      payment, that would otherwise be distributed, or have been distributed, as
      the case may be,  pursuant  to such  Award to such  person,  having a fair
      market value equal to the amount of such taxes).

            (f) The Plan shall be unfunded. The Company shall not be required to
      establish any special or separate fund or to make any other segregation of
      assets to assure the payment of any Award  under the Plan,  and the rights
      to the  payment  of  Awards  shall be no  greater  than the  rights of the
      Company's general creditors.

            (g) By accepting  any Award or other  benefit  under the Plan,  each
      participant  and each  person  claiming  under  or  through  him  shall be
      conclusively  deemed to have indicated his acceptance and ratification of,
      and consent to, any action taken under the Plan by the Company,  the Board
      or the Committee or its delegates.

            (h) Fair market value in relation to Common  Shares,  Other  Company
      Securities  or property,  other  securities  or property or other forms of
      payment of Awards under the Plan, or any  combination  thereof,  as of any
      specific  time shall mean such value as  determined  by the  Committee  in
      accordance with applicable law.

            (i) The  masculine  pronoun  includes  the feminine and the singular
      includes the plural wherever appropriate.

            (j) The appropriate  officers of the Company shall cause to be filed
      any reports,  returns or other  information  regarding Awards hereunder or
      any Common Shares issued  pursuant hereto as may be required by Section 13
      or 15(d) of the Exchange  Act (or any  successor  provision)  or any other
      applicable statute, rule or regulation.

            (k) The validity, construction,  interpretation,  administration and
      effect of the Plan, and of its rules and regulations,  and rights relating
      to the Plan and to Awards granted under the Plan, shall be governed by the
      substantive  laws,  but not the choice of law  rules,  of the State of New
      York.

      20. PLAN TERMINATION. The Plan may be suspended in whole or in part at any
time and from time to time by the  Board.  This Plan  shall  terminate  upon the
earlier of the following dates or events to occur:

            (a) upon the adoption of a resolution of the Board  terminating  the
      Plan; or

            (b) ten  years  from the date the  Plan is  initially  approved  and
      adopted by the shareholders of the Company in accordance with Paragraph 21
      hereof, provided,  however, that the Board may, prior to the expiration of
      such ten-year period, extend the term of the Plan for an additional period
      of up to five  years for the grant of Awards  other than  Incentive  Stock
      Options.  No termination of the Plan shall  materially alter or impair any
      of the rights or obligations of any person, without his consent, under any
      Award  theretofore  granted  under the Plan,  except  that  subsequent  to
      termination of the Plan, the Committee may make amendments permitted under
      Paragraph 12.

                                      A-12
<PAGE>

      21. SHAREHOLDER ADOPTION.  The Plan shall be submitted to the shareholders
of the Company  for their  approval  and  adoption at a meeting to be held on or
before  April 27, 1998,  or at any  adjournment  thereof.  The Plan shall not be
effective  and no Award  shall be made  hereunder  unless and until the Plan has
been so approved and adopted.  The shareholders shall be deemed to have approved
and  adopted  the Plan only if it is  approved  and  adopted at a meeting of the
shareholders  duly held by vote taken in the manner  required by the laws of the
State of New York.


                                      A-13
<PAGE>

                 DIRECTIONS TO THE 1998 AMERICAN EXPRESS COMPANY

                         ANNUAL MEETING OF SHAREHOLDERS

      American Express Company's world headquarters,  site of the Company's 1998
Annual Meeting of Shareholders, are located at 200 Vesey Street on the west side
of lower  Manhattan in the office complex known as the World  Financial  Center.
The World Financial Center is a part of Battery Park City, a 10-acre development
of office  buildings,  residences and parks located on the  southwestern  tip of
Manhattan.  It is  connected  to  the  World  Trade  Center  by  two  pedestrian
overpasses and is also accessible at street level by automobile.

BY SUBWAY

      Take any of the several  subway  lines (A, C, E, N, R or the 1, 2, 3, 4, 5
or 9 trains)  that stop at or near the World Trade  Center.  Walk from the World
Trade Center across the Westside  Highway (also known as West Street) via one of
the two pedestrian  overpasses.  The American  Express  building is on the north
side of the Winter Garden in the World Financial Center.

BY AUTOMOBILE OR TAXICAB

      Proceed south on the Westside  Highway in lower Manhattan toward the  twin
towers of the World Trade Center.  Enter the World  Financial  Center,  which is
directly across the Westside Highway from the towers,  by turning west on either
Murray  Street or Vesey  Street.  Proceed to the main  entrance of the  American
Express  building,  located  at the  corner  of Vesey  Street  and the  Westside
Highway.






<PAGE>

                            AMERICAN EXPRESS COMPANY
             PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                THE COMPANY FOR ANNUAL MEETING ON APRIL 27, 1998

The undersigned hereby appoints Richard K. Goeltz,  Louise M. Parent and Stephen
P. Norman, or any of them, proxies or proxy, with full power of substitution, to
vote all common  shares of American  Express  Company which the  undersigned  is
entitled  to  vote  at the  Annual  Meeting  of  Shareholders  to be held at the
executive  offices of the Company,  200 Vesey Street,  26th Floor, New York, New
York 10285, on April 27, 1998 at 10:00 A.M.,  local time, and at any adjournment
thereof,  as directed below with respect to the proposals set forth in the Proxy
Statement and in their  discretion upon any matter that may properly come before
the meeting or any adjournment thereof.



Election of Directors. Nominees:

(01) D.F. Akerson     (02) A.L. Armstrong
(03) E.L. Artzt       (04) W.G. Bowen
(05) K.I. Chenault    (06) C.W. Duncan, Jr.
(07) H. Golub         (08) B. Sills Greenough
(09) F.R. Johnson     (10) V.E. Jordan Jr.
(11) J. Leschly       (12) D. Lewis
(13) F.P. Popoff





(COMMENTS/ADDRESS CHANGE)



(If you have written in the above space,  please mark the  corresponding  box on
the reverse side of this card.)



(CONTINUED AND TO BE DATED AND SIGNED ON OTHER SIDE)


YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE BOXES, SEE
REVERSE SIDE,  BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO VOTE IN ACCORDANCE
WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS. YOUR SHARES CANNOT BE VOTED UNLESS
YOU SIGN THIS CARD.  THE SIGNER HEREBY REVOKES ALL PROXIES  HERETOFORE  GIVEN BY
THE SIGNER TO VOTE AT SAID MEETING OR ANY ADJOURNMENT THEREOF.


- --------------------------------------------------------------------------------

                            o FOLD AND DETACH HERE. o



           NOTICE TO EMPLOYEES PARTICIPATING IN THE AMERICAN EXPRESS
                            INCENTIVE SAVINGS PLAN:

This proxy card indicates the number of whole shares credited to your account in
the  American  Express  Incentive  Savings  Plan (ISP) as of February  17, 1998.
However, all the shares credited to your account in ISP as of March 2, 1998 will
be  voted  according  to your  voting  instructions  indicated  on this  card if
American  Express  Trust  Company,   the  Trustee  of  the  ISP,  receives  such
instructions in a timely manner.

To be received in a timely manner,  ChaseMellon  Shareholder  Services,  L.L.C.,
which is acting on behalf of and at the  direction of the Trustee,  must receive
your proxy card for tabulation by April 20, 1998.

If the Trustee does not receive  your voting  instructions  in a timely  manner,
your shares held in the ISP will be voted by the Trustee, in the same proportion
as the Trustee has received  timely voting  instructions on other shares held in
ISP.



<PAGE>




THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREON
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION IS GIVEN,  THIS PROXY WILL BE
VOTED FOR PROPOSALS 1, 2 AND 3 AND AGAINST PROPOSALS 4 AND 5.

                                  Please mark
                                 your votes as
                                  indicated in
                                  this example.    /X/
- --------------------------------------------------------------------------------
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1, 2 AND 3.
- --------------------------------------------------------------------------------

                                                    WITHHOLD
                                      FOR ALL       FROM ALL
                                     NOMINEES       NOMINEES

Item 1 - Election of Directors         /  /            /  /

FOR the slate, except vote WITHHELD
from the following nominee(s):


- --------------------------------------

- --------------------------------------------------------------------------------
                                                FOR      AGAINST     ABSTAIN
Item 2 - Selection of Ernst & Young
         LLP as Independent Auditors           /   /      /   /       /   /

Item 3 - Adoption of the Company's
         1998 Incentive Compensation Plan      /   /      /   /       /   /
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST ITEMS 4 AND 5.
- --------------------------------------------------------------------------------

                                                FOR      AGAINST     ABSTAIN
Item 4 - Shareholder proposal #1
         relating to cumulative
         voting                                /   /      /   /       /   /

Item 5 - Shareholder proposal #2 relating
         to executive compensation             /   /      /   /       /   /
- --------------------------------------------------------------------------------

I plan to attending meeting.    /  /

COMMENTS/ADDRESS
CHANGE                          /  /
(Please  mark  this box if you have  written  comments/  address  change  on the
reverse side.)


Signature(s)-----------------------------------------     Date ----------------
NOTE:    Please  date and sign  exactly as name  appears  hereon.  Joint  owners
         should each sign.  When signing as attorney,  executor,  administrator,
         corporate officer, trustee or guardian, please give full title as such.

                                VOTE BY TELEPHONE
                        QUICK * * * EASY * * * IMMEDIATE

Your telephone vote authorizes the named proxies to vote your shares in the same
manner as if you marked, signed and returned your proxy card.

o You will be asked to enter a Control  Number,  which is  located in the box in
  the lower right hand  corner of this form.

- --------------------------------------------------------------------------------
OPTION #1: To vote as the Board of Directors recommends on ALL proposals: Press
1.
- --------------------------------------------------------------------------------
               WHEN ASKED, PLEASE CONFIRM YOUR VOTE BY PRESSING 1.

- --------------------------------------------------------------------------------
OPTION #2: IF YOU CHOOSE TO VOTE ON EACH PROPOSAL  SEPARATELY  PRESS 0. YOU WILL
HEAR THESE INSTRUCTIONS:
- --------------------------------------------------------------------------------

Proposal 1:       To vote  FOR  ALL  nominees,  press  1;  to  WITHHOLD  FOR ALL
                  nominees, press 9.

                  To withhold FOR AN INDIVIDUAL  nominee,  press 0 and listen to
                  the instructions.  The two digit  identification code you will
                  need can be found  before each  nominee's  name on the reverse
                  side of this card.

Proposal 2:       To vote FOR, press 1; AGAINST,  press 9; ABSTAIN, press 0.

The instructions are the same for all remaining proposals.

               WHEN ASKED, PLEASE CONFIRM YOUR VOTE BY PRESSING 1.

- --------------------------------------------------------------------------------
          PLEASE DO NOT RETURN THE ABOVE PROXY CARD IF VOTED BY PHONE.
- --------------------------------------------------------------------------------

                 CALL * TOLL FREE * ON A TOUCH TONE TELEPHONE
                           1-800-840-1208 - ANYTIME
                   THERE IS NO CHARGE TO YOU FOR THIS CALL.


<PAGE>
- --------------------------------------------------------------------------------
                                   SCRIPT FOR
                               LONG VOTING PROCESS
- --------------------------------------------------------------------------------
SPEECH 1       Please enter the control number located in the lower right hand 
               corner of the form.
- --------------------------------------------------------------------------------
                               name of the company
SPEECH 2       To vote as the ______________________ Board recommends on ALL 
               proposals - Press 1 now.
- --------------------------------------------------------------------------------
SYSTEM         Wait two seconds. If 1 is pressed - system goes to Closing A.
               If no entry made, System goes to Speech 3.
- --------------------------------------------------------------------------------
SPEECH 3       To vote on each proposal separately, Press 0 now.
- --------------------------------------------------------------------------------
               Proposal 1:
                    To vote for All Nominees, Press 1; to Withhold for all
SPEECH 4               nominees, Press 9.
                    To withhold for an individual nominee, Press 0
                    Make your selection now.
- --------------------------------------------------------------------------------
               System waits three seconds.
SYSTEM
               If selection 1 or 9 made, go to Speech 5.
               If 0 is selected, go to Subset 4A.
- --------------------------------------------------------------------------------
               Subset:   Enter the two digit number that appears next to the
                         nominee you DO NOT wish to vote for.

               System: Wait 3 seconds - If no selection, go to Speech 5

SPEECH 4A                Press 1 to withhold from another Nominee or Press 0
                         if you have completed voting on Directors

               Subset:   If 1 - repeat Subset - Enter the two...
                         If 0 - go to Proposal 2, speech 5
- --------------------------------------------------------------------------------
               Proposal 2:
                         To vote FOR, Press 1, AGAINST, Press 9, 
SPEECH 5                 ABSTAIN, Press 0.

               System waits 3 seconds - if no selection - go to Speech 6.
- --------------------------------------------------------------------------------
               Proposal 3:
                         To vote FOR, Press 1, AGAINST, Press 9,
SPEECH 6                 ABSTAIN, Press 0.

               System waits 3 seconds - if no selection - go to next Proposal.
- --------------------------------------------------------------------------------
               And so forth for each proposal - after completion - 
               Go to Closing B
- --------------------------------------------------------------------------------
               You voted as the Board recommended. If this is correct, Press 1,
               if incorrect, Press 0.
CLOSING A      
               If 1 is pressed, go to Speech 7.

               If 0 is pressed, go to Speech 8.
- --------------------------------------------------------------------------------
               You voted as follows:

                    Proposal 1 - For All - Withhold All -
                    Withhold Nominee number _________

                    Proposal 2 - For, Against, Abstain

CLOSING B           and so on.

               If this is correct, Press 1 now; if incorrect, Press 0.

                    If 1 is pressed, go to Speech 7.

                    If 0 is pressed, go to Speech 8.
- --------------------------------------------------------------------------------
SPEECH 7       Thank you for voting.
- --------------------------------------------------------------------------------
SPEECH 8       Your votes have been cancelled. Please try again, or sign, mark
               and return your proxy in the envelope provided. Thank you.
- --------------------------------------------------------------------------------



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