AFLAC INC
10-K405, 1995-03-28
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 10-K

                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


For the fiscal year ended December 31, 1994       Commission file no. 1-7434
                          -----------------                           ------

                                AFLAC INCORPORATED                          
- ----------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)        

            Georgia                                          58-1167100     
- ------------------------------------            ----------------------------
    (State of Incorporation)                     (I.R.S. Employer         
                                                   Identification No.)   

1932 Wynnton Road, Columbus, Georgia                        31999           
- ------------------------------------            ----------------------------
(Address of principal executive offices)                 (Zip Code)        


       Registrant's telephone number, including area code 706-323-3431     

         SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

                                                     Name of Each Exchange 
             Title of Each Class                      on Which Registered  
      ----------------------------------------------------------------------
        Common Stock, $.10 Par Value                New York Stock Exchange
                                                     Pacific Stock Exchange
                                                      Tokyo Stock Exchange 

     SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:   NONE    

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  Yes  X   No     .
                                                    ----    ---- 

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K (Section 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrant's knowledge, in
definitive proxy or information statements incorporated by reference in Part
III of this Form 10-K or any amendment to this Form 10-K.    X
                                                          --------  

The number of shares of the registrant's Common Stock outstanding at March
17, 1995, with $.10 par value, was 99,410,117.  The aggregate market value of
the voting stock held by non-affiliates of the registrant as of March 17,
1995 was $3,802,440,915. 


<PAGE>

                   DOCUMENTS INCORPORATED BY REFERENCE                   


PART I         Item 1         Pages 13-5 to 13-18; 13-27 to 13-33 and 13-45
                               to 13-46 of Exhibit 13 (Notes 2, 3 and 10 of
                               Notes to the Consolidated Financial
                               Statements).  The applicable portions of the
                               Company's Annual Report to Shareholders for
                               the year ended December 31, 1994, are
                               included as Exhibit 13        


               Item 2         Pages 13-18 and 13-36 (Note 5) of Exhibit 13 


PART II        Item 5         Pages 13-1, 13-2 and 13-43 (note 9) of
                               Exhibit 13  

               Item 6         Pages 13-3 and 13-4 of Exhibit 13         
       

               Item 7         Pages 13-5 to 13-18 of Exhibit 13         
       

               Item 8         Pages 13-19.1 to 13-52 of Exhibit 13    



PART III       Item 10        Incorporated by reference from the        
                               definitive Proxy Statement for the Annual 
                               Meeting of Shareholders to be held May 1,    
                               1995 (the "Proxy Statement")          


               Item 11        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 12        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 13        Incorporated by reference from the Proxy  
                               Statement                                 














<PAGE>
                              AFLAC Incorporated                            
                          Annual Report on Form 10-K                        
                     For the Year Ended December 31, 1994 


                               Table of Contents                            
                                                                      Page  
                                                                     ______ 
                                    PART I                                  

Item 1.   Business................................................     I- 1 

Item 2.   Properties..............................................     I-14 

Item 3.   Legal Proceedings.......................................     I-15 

Item 4.   Submission of Matters to a Vote of Security Holders.....     I-15 

Item 4A.  Executive Officers of the Company.......................     I-16 


                                    PART II                                 

Item 5.   Market for Company's Common Equity and Related                 
            Shareholder Matters...................................    II- 1 

Item 6.   Selected Financial Data.................................    II- 1 

Item 7.   Management's Discussion and Analysis of Financial              
            Condition and Results of Operations...................    II- 1 

Item 8.   Financial Statements and Supplementary Data.............    II- 1 

Item 9.   Changes in and Disagreements with Accountants on               
            Accounting and Financial Disclosure...................    II- 1 


                                   PART III                                 

Item 10.  Directors and Executive Officers of the Company.........   III- 1 

Item 11.  Executive Compensation..................................   III- 1 

Item 12.  Security Ownership of Certain Beneficial Owners and            
            Management............................................   III- 1 

Item 13.  Certain Relationships and Related Transactions..........   III- 1 


                                   PART IV                                  

Item 14.  Exhibits, Financial Statement Schedules and Reports           
            on Form 8-K...........................................    IV- 1 







<PAGE>
                                    PART I                                  


ITEM 1.   BUSINESS 

GENERAL DESCRIPTION

     AFLAC Incorporated (the "Parent Company") was incorporated in 1973 under
the laws of the State of Georgia and acts as a general business holding
company.  The Parent Company is a management company principally engaged,
through its insurance subsidiaries, in providing supplemental health
insurance products in the United States and Japan.  In addition, the Parent
Company, through subsidiaries and a general partnership with American Family
Life Assurance Company of Columbus ("AFLAC"), operates in television
broadcasting.  In 1992, AFLAC transferred its minor United Kingdom insurance
subsidiary and, in 1994, its minor Canadian insurance subsidiary to the
Parent Company.  As a management company, the Parent Company oversees the
operations of its subsidiaries and provides capital and management services.

     AFLAC Incorporated and its subsidiaries ("the Company") have only one
significant industry segment - insurance.  For financial information relating
to the Company's foreign and U.S. operations, see Exhibit 13, pages 13-5 to
13-18 and page 13-27 (Note 2 of Notes to the Consolidated Financial
Statements), which are incorporated herein by reference. 

     The Parent Company's principal operating subsidiary is AFLAC, which has
both U.S. and foreign operations (principally in Japan).  AFLAC is a
specialty insurer whose dominant business is individual supplemental health
insurance with emphasis on cancer expense insurance plans.  Management
believes AFLAC is the world's leading writer of cancer expense insurance.  In
recent years, AFLAC has diversified its product offerings to include other
types of supplemental health products in both the United States and Japan. 
The Japan Branch ("AFLAC Japan") also sells long-term care plans ("Super
Care") and supplemental general medical expense plans.  The United States
operation ("AFLAC U.S."), in addition to cancer expense plans, also sells
other types of supplemental health insurance, including hospital intensive
care, accident and disability, hospital indemnity, long-term care, short-term
disability and Medicare supplement plans.  AFLAC U.S. also offers several
life insurance plans.  

     The Company is authorized to conduct insurance business in all 50
states, the District of Columbia, American Samoa, Guam, Puerto Rico, the U.S.
Virgin Islands, the Commonwealth of the Northern Mariana Islands and several
foreign countries.  The Company's only significant foreign operation is 
AFLAC Japan, which accounted for 83.9% of the Company's total revenues in
1994.

     Insurance premiums and investment income from insurance operations are
the major sources of revenues.  The Company's consolidated premium income was
$5.2 billion for 1994, $4.2 billion for 1993 and $3.4 billion for 1992.  








                                    I-1

<PAGE>
     The following table lists, for each of the last three years, the
percentage of consolidated premiums contributed by each class of insurance
sold:
                                                     Percentage of          
   Insurance Class                           Consolidated Premium Income    
- ----------------------                   -----------------------------------
                                           1994         1993         1992 
                                          ------       ------       ------  
   Health insurance                        99.7%        99.6%        99.2%  
   Life and other insurance                  .3           .4           .8   


     The following table sets forth consolidated earned premiums by class and
information with respect to the health insurance plans, primarily cancer,
offered by AFLAC principally in Japan and the United States for the three
years ended December 31.

(In thousands)                         1994          1993          1992 
                                    ----------    ----------    ---------- 
Earned premiums:
  Health insurance                 $ 5,164,665   $ 4,205,637   $ 3,342,439 
  Life and other insurance              16,067        19,753        26,762 
                                    ----------    ----------    ---------- 
     Total earned premiums         $ 5,180,732   $ 4,225,390   $ 3,369,201 
                                    ==========    ==========    ========== 


Health insurance plans:
  No. of policies issued             2,252,414     1,954,417     1,923,232 
  No. of policies terminated         1,169,990     1,122,952     1,002,020 
  No. of policies in force                                               
    at year-end                     16,560,892    15,478,468    14,647,003 


INVESTMENTS AND INVESTMENT RESULTS FOR U.S. AND JAPAN

     Effective January 1, 1994, the Company adopted Statement of Financial
Accounting Standards (SFAS) No. 115, Accounting for Certain Investments in
Debt and Equity Securities, issued by the Financial Accounting Standards
Board.  Under the provisions of SFAS No. 115, fixed-maturity securities
available for sale are carried at fair value.  Previously, fixed-maturity
securities were carried at amortized cost.  Prior year numbers have not been
restated.  The fair value of fixed-maturity securities available for sale
exceeded amortized cost by $820.9 million at December 31, 1994.  For
additional information regarding SFAS No. 115, see Exhibit 13, page 13-25
(Note 1 of Notes to the Consolidated Financial Statements).

     The Company's investments (including cash) amounted to $16.0 billion at
December 31, 1994.  Since December 31, 1993, total invested assets, including
the effect of SFAS No. 115, have increased $3.5 billion, or 28.3%.  AFLAC
Japan investments increased $3.4 billion (29.5%), while AFLAC U.S.
investments increased $162.2 million (14.8%).  Since December 31, 1993, total
invested assets, excluding the effect of SFAS No. 115, have increased $2.7
billion, or 21.7%.  AFLAC Japan investments increased $2.5 billion (21.9%),
while AFLAC U.S. investments increased $211.7 million (19.4%).  Net
investment income of $838.8 million in 1994 continues to be a growing source
of revenues and earnings for the Company, increasing $149.6 million in 1994 

                                    I-2

<PAGE>
over 1993 and $156.1 million in 1993 over 1992.  It is generally AFLAC's
policy to invest in high-grade investments, principally in high-quality
government, public utility and corporate bonds.  

     AFLAC primarily operates within the investment environments of the
United States and Japan.  Although aspects of these two financial markets are
slowly converging, they remain fundamentally different.  For example,
differences in asset selection, liquidity, credit quality, accounting
practices, insurance regulations and taxation affect the way the Company
invests and purchases securities.  The challenge is to integrate the varied
market characteristics of Japan and the United States into a unified and 
coherent set of investment strategies.  The Company has streamlined and
integrated the organizational structure of the investment department into a
single functional unit and has set specific worldwide criteria regarding
credit quality, liquidity, compliance with regulatory requirements and
conformance to product needs.

     During 1994, 88% of AFLAC Japan's yen cash flow available for
investments was allocated to yen-denominated securities, while the remaining
12% was invested in dollar-denominated securities.  Of the total amount
invested in 1994, 10.5% was invested in Japanese government bonds at a yield
of 4.73%, 53.3% was invested in the longer-dated private sector at a rate of
5.12%, 10.0% was invested in municipal bonds at a rate of 4.30%, and the 
remainder was invested in yen in assorted sectors at an average rate of
4.37%.

     At year-end 1994, Japanese government bonds accounted for 35.8% of AFLAC
Japan's total invested assets (including cash).  Twenty-year government bonds
made up the majority of AFLAC Japan's government bond holdings.  AFLAC Japan
continued to use longer-dated corporate instruments in 1994, which help
maintain a favorable asset/liability match, accounting for 19.6% of our total
invested assets in Japan at year-end.  At the end of the year, municipal
securities represented 5.5% of the invested assets, while utility bonds
represented 18.5%.  Other assorted sectors accounted for 14.2%, and dollar-
denominated securities represented the balance of AFLAC Japan's invested
assets.  In January 1995, there was a major earthquake in Kobe, Japan.  The
Company's fixed-maturity portfolio includes securities issued by governmental
units and public utilities located in that region.  The amortized cost of
these securities is approximately $541 million.  These securities account for
less than 4% of AFLAC Japan's fixed-maturities.  While the earthquake may
temporarily disrupt general business conditions, management does not expect
any change in the credit quality of these bonds.  

     The Company continued to avoid the Japanese equity and investment real
estate markets in 1994.  AFLAC Japan's equity portfolio accounted for only
 .1% of invested assets at year-end, and the Company does not expect this
portion to increase in 1995.  The Company also does not anticipate any change
in the current level of mortgage loans on Japanese real estate, which was
less than .1% of invested assets at year-end.

     The Company increased its commitment to the dollar-denominated portfolio
of AFLAC Japan's invested assets during 1994.  AFLAC Japan added $303.6
million to this portfolio at an average yield of 7.39%.  AFLAC Japan's
dollar-denominated portfolio represented 6.4% of invested assets in Japan, or
$951.3 million at the end of 1994, compared with $627.9 million at the end of
1993.  This portfolio carries certain tax and yield advantages that make it
attractive; however, the Company is careful to balance yield enhancement with

                                    I-3

<PAGE>
its corporate goal of increasing profit repatriation from AFLAC Japan to
AFLAC U.S. and to the Parent.

     Profits repatriated from AFLAC Japan to AFLAC U.S. totaled $132.9
million in 1994, up from $97.9 million in 1993.  Of the $132.9 million in
1994, $51.9 million was transferred to the Parent Company and used primarily
to pay down debt.  The balance was invested by AFLAC U.S. in dollar-
denominated fixed-maturity securities at an average yield to maturity of
7.86%.  Repatriation benefits consolidated operations because higher
investment yields can be earned on funds invested in the United States. 
Also, income tax expense is presently lower on investment income earned in 
the United States.  The Company expects profit repatriation to continue to
have a positive impact on its consolidated net earnings in the future.

     The Company's portfolio allocation in the United States continued to
emphasize investment-grade corporate bonds, which accounted for 56.5% of new
money purchases in 1994, at an average yield of 7.62%.  AFLAC U.S. 
maintained its overall investment quality throughout the year, with more than
51% of the fixed-income portfolio rated "AA" or better at the end of the
year.  

     The equity portion of the U.S. portfolio was $66.5 million, compared
with $55.8 million in 1993.  Equity investments accounted for 5.7% of U.S.
invested assets in 1994.  Mortgage loans on real estate remained immaterial.

     For information on the composition of the Company's investment portfolio
and investment results, see Part IV, Schedule I, and Exhibit 13, pages 13-14
to 13-15, 13-18 (discussions relating to Balance Sheet and Cash Flow) and
pages 13-29 to 13-35 (Notes 3 and 4 of Notes to the Consolidated Financial
Statements), which are incorporated herein by reference.




























                                    I-4

<PAGE>
INSURANCE - JAPAN

     The following table sets forth AFLAC Japan's earned premiums by product
line for the last three years ended December 31.

(In thousands)
Earned premiums:                       1994         1993         1992    
                                    ----------   ----------   ---------- 
  Health insurance, principally  
   Cancer expense                  $ 4,073,400  $ 3,275,915  $ 2,545,055 
  Super Care and other insurance       297,691      208,345      137,265 
                                    ----------   ----------   ---------- 
     Total earned premiums         $ 4,371,091  $ 3,484,260  $ 2,682,320 
                                    ==========   ==========   ========== 


     The following table sets forth the reconciliation of annualized premiums
in force for AFLAC Japan for the years ended December 31:

(In thousands)                         1994         1993         1992
                                    ----------   ----------   ----------
Annualized premiums in force,
 at beginning of year              $ 3,672,594  $ 2,914,428  $ 2,503,500
   New issues                          767,289      594,171      508,756
   Lapses and surrenders              (182,115)    (163,441)    (115,088)
   Foreign currency translation
    adjustment                         461,015      327,436       17,260
                                    ----------   ----------   ----------
Annualized premiums in force,
 at end of year                    $ 4,718,783  $ 3,672,594  $ 2,914,428
                                    ==========   ==========   ==========


INSURANCE PLANS - JAPAN

     AFLAC's insurance is supplemental in nature and is designed to provide
insurance to cover the medical and nonmedical costs that are not reimbursed
by other forms of Japanese health coverage.

     The cancer expense insurance plans offered in Japan are basically daily
indemnity plans, providing a fixed amount for each day the insured is
hospitalized for the treatment of cancer.  The plans differ from the AFLAC
U.S. cancer plans (described on pages I-9 and I-10) in that the Japanese
policies also provide death benefits and cash surrender values (the Company
estimates that approximately 28% of the premiums earned are associated with
these benefits).  

     During 1990, AFLAC introduced the Super Cancer Plan.  The Super Cancer
Plan includes, for the first time in Japan, first occurrence and outpatient
benefits in addition to the benefits of the previous cancer coverages.  Sales
of new policies and conversions of existing policies resulted in 58.2% of all
cancer units in force being Super Cancer Plans as of December 31, 1994. 

     In 1992, AFLAC broadened its product line with the introduction of a new
care product, "Super Care".  Super Care provides periodic benefits to those
who become bedridden, demented or seriously disabled due to illness or
accident.  The new plan is offered with several riders, providing death 

                                    I-5

<PAGE>
benefits or additional care benefits, to enhance coverage.  Prior to the
introduction of the "Super Care" plan, AFLAC marketed a plan that primarily
provided dementia care benefits.  

     The Ministry of Finance (MOF) in Japan recently permitted insurance
companies to increase the premiums on new policy issues in response to the
lower investment yields available in the Japanese market.  AFLAC Japan
increased the premiums on Super Cancer new issues by an average of 16% in
July 1994.  AFLAC Japan also increased the premiums on Super Care new issues
by an average of 10% effective November 1993.  The Company anticipates
implementing a similar increase to the Super Care policies in the fourth
quarter of 1995.  Since the premium increases apply to new policies only,
management does not expect any adverse impact on persistency of existing
policies.   

     The Company has filed two new products for approval and introduction in
1995.  The first product is a medical expense policy similar to a U.S.
hospital indemnity policy.  It provides benefits for daily hospital
confinement and surgery, as well as a death benefit.  The second product is
a life insurance product with living benefit features.  Management believes
these products will fill another niche in the supplemental insurance
marketplace for consumers and AFLAC.


AGENCY FORCE - JAPAN

     The development of a "Corporate Agency" system has been important to the
growth of AFLAC Japan.  This distribution method permits Japanese companies
to form insurance agencies as subsidiaries that offer our insurance plans to
the total affiliated group's employees, suppliers and customers.  About 95%
of all companies listed on the Tokyo Stock Exchange have either a corporate
agency or allow payroll deduction of premiums for AFLAC's products.  AFLAC
has no ownership interest in these corporate agencies.

     AFLAC products are also sold through independent agencies that are not
affiliated with large corporations and through agencies formed by
individuals.  At December 31, 1994, there were 4,961 agencies in Japan with
19,270 licensed agents.  Agents' activities are principally limited to
insurance sales, with policyholder service functions handled by the main
office in Tokyo and 66 sales offices located throughout Japan.


COMPETITION - JAPAN

     In 1974, AFLAC became the second foreign (non-Japanese) life insurance
company to gain direct access to the Japanese insurance market by obtaining
a license to do business in Japan.  Through 1981, AFLAC was the only company
in Japan authorized to issue a cancer expense insurance policy.  Since that
time, several other life companies have been permitted to offer cancer
insurance.  However, AFLAC remains the leading issuer of cancer expense
insurance coverage in Japan, principally due to its lead time in the market,
its unique marketing system (see "Agency Force"), its low-cost operations and
its product expertise developed in the United States.  AFLAC has been very
successful in the sale of cancer expense policies in Japan, with over 11.8
million cancer policies in force at December 31, 1994.



                                    I-6

<PAGE>
     The Japanese government is continuing the discussions begun in 1991 with
the insurance industry and other groups to explore various long-term
deregulation approaches for the financial services businesses in Japan.  The
principles upon which deregulation of the Japanese insurance industry is
based are:  (1) to promote competition and to enhance efficiency through
deregulation and liberalization; (2) to preserve soundness; and (3) to secure
fairness and equity in business operations.  This project is still in a
preliminary stage and the ultimate changes and their effects are not
presently determinable.  Due to the Company's unique marketing distribution
system in Japan, management believes that deregulation will not have an
immediate material effect on the Company.

     AFLAC's strategy for future growth in Japan centers on the expansion of
the Company's product line.  Although the basic plan for growth is the same
in Japan as in the United States, management has had to formulate a strategy
specifically tailored for the Japanese insurance marketplace, which is very
different from the U.S. system.  There are only 31 life insurance companies
in Japan, compared with more than 2,000 life insurers in the United States. 
In Japan, insurers have traditionally been restricted in the types of
policies they could offer.  However, as Japan begins deregulating the
insurance industry, the marketplace should become more competitive, with
insurers able to offer more types of products as they do in the United
States.

     During 1994, Japan held a series of trade talks with the United States. 
The U.S.-Japan Framework Agreement negotiations looked at the possibility of
opening various Japanese market sectors, including insurance, to expanded
foreign competition.  During the discussions, the Japanese government agreed
to avoid any radical changes in the third sector of the insurance market
until a substantial portion of the life and non-life insurance sectors are
deregulated.  AFLAC and other foreign-owned insurers, as well as some small
to medium-sized companies, operate in the third sector.  As a result, AFLAC
should not be directly affected by deregulation in Japan in the immediate
future.  However, by building on the Company's strengths, management has
prepared for increased competition.


REGULATION AND REMITTANCE OF FUNDS - JAPAN

Annual payments are made from AFLAC Japan for management fees to the Parent
Company, and allocated expenses and remittances of earnings to AFLAC U.S. 
These payments totaled $167.9 million in 1994, $133.4 million in 1993 and
$65.5 million in 1992.  Management fees paid to the Parent Company are
largely based on expense allocations.  It is expected that profit remittances
will continue in future years, based on projected annual earnings of AFLAC
Japan as computed on a Japanese regulatory accounting basis.  Japanese
earnings available for profit remittance reflect investments generally valued
at the lower of market value or cost.  Also, AFLAC Japan's statutory earnings
reflect foreign exchange gains and losses on the translation of its U.S.
dollar-denominated investments.  Therefore, changes in interest rate levels,
yen/dollar exchange rates and other factors that affect market values of
investment securities can cause wide fluctuations from year to year in the
amounts of regulatory earnings in Japan and, therefore, profit remittances to
AFLAC U.S.

     As part of the deregulation process, the Japanese Ministry of Finance
("MOF") is developing new solvency regulations and standards that represent 

                                    I-7

<PAGE>
a form of risk-based capital requirements.  AFLAC Japan must meet these
requirements to continue profit transfers to AFLAC U.S.  At this time, AFLAC
Japan is in compliance with the proposed new standards, and management does
not expect these requirements would adversely affect the repatriation of
funds from Japan for the next several years.

     The insurance business in Japan, which is conducted as a branch office
of AFLAC, is subject to regulation by the MOF, similar to the regulation and
supervision in the United States as described on page I-12 under "Regulation
- -U.S."  AFLAC Japan files annual reports and financial statements for the
Japanese insurance operations based on a March 31 year-end, prepared in
accordance with Japanese regulatory accounting practices prescribed or
permitted by the MOF.  Also, financial and other affairs of AFLAC Japan are
subject to examination by the MOF.  

     Reconciliations of AFLAC Japan net assets on a GAAP basis to net assets
determined on a Japanese regulatory accounting basis as of December 31 are as
follows:
     (In thousands - unaudited)                      1994           1993   
                                                  ----------     ---------- 
Net assets on GAAP basis                         $ 1,564,938    $ 1,099,712 
Elimination of deferred policy 
  acquisition costs                               (1,951,549)    (1,537,128)
Reduction in carrying value of fixed-
  maturity investments for market value 
  and foreign exchange adjustments                  (978,855)      (113,349)
Adjustment to liability for future 
  policy benefits                                    500,952         40,943 
Elimination of deferred income taxes 
  and adjustment to prepaid Japan taxes            1,223,368        791,268 
Reduction in premiums receivable                    (227,270)       (83,064)
Other, net                                            97,041        (14,010)
                                                  ----------      --------- 
  Net assets on Japanese regulatory
    accounting basis                             $   228,625     $  184,372 
                                                  ==========      ========= 



     For additional information regarding AFLAC Japan's operations, see
Exhibit 13, pages 13-8 to 13-11 and pages 13-27 and 13-45 (Notes 2 and 10 of
Notes to the Consolidated Financial Statements), which are incorporated
herein by reference.


EMPLOYEES - JAPAN

     AFLAC Japan employed 1,527 full-time and 178 part-time employees at
December 31, 1994.  AFLAC Japan considers its employee relations to be
excellent.








                                    I-8

<PAGE>
INSURANCE - U.S.

     The following table sets forth AFLAC U.S. earned premiums by product
line for the last three years ended December 31.


Earned premiums (in thousands):            1994        1993        1992   
                                         --------    --------    -------- 

     Cancer expense                     $ 384,943   $ 369,256   $ 356,732 
     Other accident and health            392,371     338,743     288,643 
     Life insurance                        15,149      14,488      14,641 
                                         --------    --------    -------- 
        Total AFLAC U.S. earned 
          premiums                      $ 792,463   $ 722,487   $ 660,016 
                                         ========    ========    ======== 



HEALTH INSURANCE PLANS - U.S.

     AFLAC's insurance is supplemental in nature and is designed for persons
who have major medical coverage.  All of AFLAC's supplemental health
insurance plans are guaranteed renewable for the lifetime of the
policyholder.  Guaranteed-renewable coverage may not be cancelled by the
insurer, but premium rates on existing and future policies may be increased
by class of policy in response to claims experience higher than originally
expected (subject to federal and state loss-ratio guidelines) on a uniform,
nondiscriminatory, state-wide basis subject to state regulatory approval.  

     AFLAC's cancer plans are designed to provide insurance benefits for
medical and nonmedical costs that are generally not reimbursed by major
medical insurance.  AFLAC currently offers a series of five different cancer
plans in the United States that vary by benefit amounts and type.  All five
plans provide a first occurrence benefit that pays an initial amount when
internal cancer is first diagnosed, a fixed amount for each day an insured is
hospitalized for cancer treatment, and benefits for medical, radiation,
chemotherapy, nursing, blood, plasma, physician, transportation, prosthesis
and ambulance expenses.  Some of the plans currently offered contain benefits
that reimburse the insured for anesthesia and surgical expenses incurred in
connection with cancer treatment, as well as benefits for a second surgical 
opinion and a "wellness" benefit applicable toward certain diagnostic tests
such as pap smears and mammograms.  AFLAC also issues several riders that may
be purchased, including one that increases the amount of the first occurrence
benefit for each month until age 65 that the coverage remains in force. 
AFLAC periodically introduces new forms of coverage, revising benefits and
related premiums based upon the anticipated needs of the policyholders and
AFLAC's claims experience.

     AFLAC currently markets five of the Medicare Supplement Standardized
Plans, with the majority of sales being for Plans F and C.  The plans are
priced on an issue-age basis.  Under this method, rates are revised due to
changes in the Medicare program and medical inflation.  There is no automatic
rate increase due to the aging of the insured.  Premium rates are determined
based on zip code groupings, which are adjusted for increases in costs for
each area.  The benefits provided range from the basic plan, covering Part A
and B coinsurance, to plans with more extensive coverage, including Part A 

                                    I-9

<PAGE>
and B deductibles, skilled nursing coinsurance, Part B excess and other
benefits.  AFLAC U.S. does not market the standardized plans covering
prescription drug benefits.

     AFLAC also issues other supplemental health insurance, such as intensive
care, which is a low-premium policy that provides protection against the high
cost of intensive care facilities during hospital confinement, regardless of
reimbursements from other insurers.  Other types of health insurance issued
by AFLAC include a long-term convalescent care policy, an accident and
disability protection policy, long- and short-term disability and a hospital
confinement indemnity policy.  


LIFE INSURANCE PLANS - U.S.

     AFLAC issues various life insurance policies including whole life,
limited pay life, voluntary group term life and term life coverage.  LifeCare
policies, which constitute the majority of life insurance sales, are written
under master policies issued through several employer trusts.  LifeCare
policies are marketed in a manner similar to AFLAC's health plans, as
described below.  


AGENCY FORCE AND MARKETING - U.S.

     AFLAC's sales agents are licensed to sell accident and health insurance,
and many are also licensed to sell life insurance.  Most agents' efforts are
directed toward selling supplemental health insurance.  The 1994 monthly
average number of U.S. agents and brokers actively producing business was
5,692, compared with 5,437 in 1993 and 4,960 in 1992.  

     Agents' activities are principally limited to sales, with all
policyholder service functions, including issuance of policies, premium
collection, payment notices and claims, handled by the staff at headquarters. 
Agents are paid commissions based on first-year and renewal premiums from
their sales of health and life insurance products.  AFLAC's State, Regional
and District Sales Coordinators, who are independent contractors, are
compensated by override commissions.  

     AFLAC has concentrated on the development of "payroll marketing" in
marketing its policies.  Payroll marketing offers policies to individuals
through common media such as trade and other associations or place of 
employment.  This manner of marketing is distinct from "group" insurance
sales in that each individual insured is directly contacted by the sales
associate.  Policies are individually underwritten and issued to the insured,
and most employers do not contribute to the payment of premiums. 
Additionally, individuals may retain their full insurance coverage upon
separation from employment or such affiliation, generally at the same
premium.  A major portion of premiums on such sales are collected through
payroll deduction or other forms of group billings.  Group-billed plans
normally result in a lower average age of the insured at the time of policy
issuance, and also result in certain savings in administrative costs, a
portion of which are passed on to the policyholder in the form of reduced
premiums.  Management believes that payroll marketing enables the agency
force to reach a greater number of prospective policyholders than individual
solicitation and that such sales lower distribution costs.  


                                    I-10

<PAGE>
     Another valuable marketing and sales tool is the flexible benefits
program, or cafeteria plan, which allows an employee to pay for medical
insurance using pretax dollars.  These programs help achieve increased 
penetration as agents are required to present the program to all employees. 
They also help improve overall persistency levels due to the limited changes
allowed during the plan year.  The U.S. Congress continues to address
possible changes to the U.S. health care system.  Some of the 1994 proposals
included provisions that would have eliminated cafeteria plans.  However, no
action on health care reform was taken in 1994.

     During 1994 and 1993, AFLAC continued to develop marketing arrangements
with insurance brokers.  Also, AFLAC has signed joint-marketing agreements
with several large companies within and outside of the insurance industry.  
The core of the Company's distribution network will remain independent
agents.  The Company has improved its access to large payroll groups through
insurance brokers and joint marketing alliances.

     In 1994, AFLAC's U.S. premiums collected were $787.4 million, 7.3% of
which was collected in Florida, 6.9% in Georgia, 6.8% in Texas, 5.5% in North
Carolina and 5.1% in Tennessee.  Premiums collected in all other states were
individually less than 5% of AFLAC's U.S. premiums.


COMPETITION - U.S.

     The accident and health and life insurance industry in the United States
is highly competitive.  AFLAC competes with a large number of other insurers,
some of which have been in business for a longer period of time or have
greater financial resources.  In the United States, there are more than 2,000
life and accident and health insurance companies, most of which compete in
the states AFLAC conducts business.

     Private insurers and voluntary and cooperative plans, such as Blue Cross
and Blue Shield, provide insurance for meeting basic hospitalization and
medical expenses.  Much of this insurance is sold on a group basis.  The
federal and state governments also pay substantial costs of medical treatment
through Medicare and Medicaid programs.  Such major medical insurance
generally covers a substantial amount of the medical (but not nonmedical)
expenses incurred by an insured as a result of cancer or other major
illnesses.  AFLAC's policies are designed to provide coverage that is
supplemental to coverage provided by major medical insurance.  AFLAC's
benefits may also be used to defray nonmedical expenses.

     Since other insurers generally do not provide full coverage of medical
expenses or any coverage of nonmedical expenses, AFLAC's supplemental 
insurance is not an alternative to major medical insurance, but is sold to
complement major medical insurance by covering the gap between major medical
insurance reimbursements and the total costs of an individual's health care. 
AFLAC thus competes only indirectly with major medical insurers in terms of
premium rates and similar factors.  However, the scope of the major medical
coverage offered by other insurers does represent a limitation on the market
for AFLAC's products.  Accordingly, expansion of coverage by other insurers
or governmental programs could adversely affect AFLAC's business
opportunities.




                                    I-11

<PAGE>
     AFLAC competes directly with other insurers offering supplemental health
insurance and believes that its current policies and premium rates are
generally competitive with those offered by other companies selling similar
types of insurance.  

     For additional information regarding U.S. insurance operations, see
Exhibit 13, page 13-11 to 13-13, which is incorporated herein by reference.


REGULATION - U.S.

     The Parent Company and its insurance subsidiaries are subject to state
regulations in the United States as an insurance holding company system. 
Such regulations generally provide that transactions between companies within
the holding company system must be fair and equitable.  In addition, transfer
of assets among such affiliated companies, certain dividend payments from
insurance subsidiaries and material transactions between companies within the
system are subject to prior notice to, or approval by, state regulatory
authorities.

     AFLAC and its insurance subsidiaries, in common with all U.S. insurance
companies, are subject to regulation and supervision in the states and other
jurisdictions in which they do business.  In general, the insurance laws of
the various jurisdictions establish supervisory agencies with broad
administrative powers relating to, among other things: granting and revoking
licenses to transact business, regulating trade practices, licensing agents,
prior approval of forms of policies and premium rate increases, standards of
solvency and maintenance of specified policy benefit reserves and minimum
loss ratio requirements, capital for the protection of policyholders,
limitations on dividends to shareholders, the nature of and limitations on
investments, deposits of securities for the benefit of policyholders, filing
of annual reports and financial statements prepared in accordance with
statutory insurance accounting practices prescribed or permitted by the
regulatory authorities, and periodic examinations of the financial and other
affairs of insurance companies.

     For further information concerning state regulatory and dividend
restrictions, see Exhibit 13, page 13-45 (Note 10 - Statutory Accounting and
Dividend Restrictions of Notes to the Consolidated Financial Statements),
incorporated herein by reference.

     A risk-based capital formula was adopted by the National Association of
Insurance Commissioners ("NAIC") in 1992 for U.S. life insurance companies
that established capital requirements relating to insurance risk, business
risk, asset risk and interest rate risk.  These requirements are intended to 
facilitate identification by insurance regulators of inadequately capitalized
insurance companies based upon the types and mixtures of risks inherent in 
the insurer's operations.  The formulas for determining the amount of risk-
based capital specify various weighting factors that are applied to financial
balances or various levels of activity based on the perceived degree of risk. 
Regulatory compliance is determined by a ratio of the company's regulatory
total adjusted capital, as defined by the NAIC, to its authorized control
level risk-based capital, as defined by the NAIC.  Companies below specific
trigger points or ratios are classified within certain levels, each of which
requires specified corrective action.  The levels are company action,
regulatory action, authorized control and mandatory control.


                                    I-12

<PAGE>
     Companies that have triggered a company action level event are required
to submit a detailed comprehensive financial plan to the domiciliary state
insurance department.  In the regulatory action level, in addition to
submitting the comprehensive financial plan, a company may be subjected to a
detailed regulatory investigation.  The domiciliary state insurance
department is permitted, but not required, to place the insurance company
under regulatory control when it falls to the authorized control level;
regulatory control is required in the mandatory control level.

     AFLAC's NAIC risk-based capital ratio continues to reflect a very strong
statutory capital and surplus position.  Also, there are several ongoing
regulatory initiatives being developed by the NAIC relating to investments,
reinsurance, dividend restrictions, revision of the risk-based capital
formula as it pertains to health organizations and other accounting
requirements.

     Currently, four states have laws, regulations or regulatory practices
that either prohibit the sale of specific disease insurance, such as AFLAC's
cancer expense insurance, or make its sale impractical.  These states are
Connecticut, Massachusetts, New Jersey and New York.  The remainder of the
states do not impose prohibitions or restrictions that prevent AFLAC from
marketing cancer expense insurance.  AFLAC U.S. is marketing several of its
other products in these states, directly or through a subsidiary.

     Under insurance guaranty fund laws in most states in the United States,
insurance companies doing business therein can be assessed up to prescribed
limits for policyholder losses incurred by insolvent companies with similar
lines of business.  Such assessments have not been material to the Company in
recent years.  The Company believes that future assessments relating to
companies currently involved in insolvency proceedings will not materially
impact the consolidated financial statements.

     The Company continues to monitor developments in the U.S. Congress
concerning possible changes to the U.S. health care system.  No action on
health care reform was taken in 1994; however, some of the 1994 proposals
included provisions that could have unfavorably affected the Company's tax
expense, product design and marketing techniques in the United States. 
Management believes that a more limited approach to health care reform will
be on the legislative calendar in 1995.  The future of health care reform and
its impact on AFLAC U.S. cannot be readily predicted at this time.

     Despite the movement toward managed care in the U.S. health care system,
management believes that opportunities for marketing high-quality, affordable
supplemental insurance policies in the United States will continue.  The
Company believes that a reformed health care system will require individuals 
to assume responsibility for larger portions of their total health care
expenses, which should increase the demand for supplemental insurance
products.


EMPLOYEES - U.S.

     In its U.S. insurance operations, the Company employed 1,627 full-time
and 33 part-time employees at December 31, 1994.  The Company considers its
employee relations to be excellent.



                                    I-13

<PAGE>
OTHER OPERATIONS

     At December 31, 1994, the AFLAC Broadcast Division owned seven network-
affiliated television stations with total assets of $152.1 million.  The
Broadcast Division employed 539 full-time and 108 part-time employees at
December 31, 1994.  The Broadcast Group considers its employee relations to
be excellent.

     The Broadcast Division produced increased revenues and earnings during
1994 as compared with 1993.  Revenues increased 12.5%, to $77.0 million. 
Pretax earnings before interest expense rose 28.1%, to $17.2 million. 
Stations benefited from advertising related to the off-year political
elections, an improved U.S. economy and strengthened cost controls.

     The Broadcast Division has succeeded despite significant changes in the
industry.  With the emergence of new cable networks and stations, there are
more outlets for advertising dollars than ever before.  Despite the
segmentation of television entertainment and news, network-affiliated
stations continue to effectively deliver mass audiences to advertisers.  As
a result, the AFLAC Broadcast Division is able to successfully compete in a
crowded, competitive marketplace.  

     For additional information regarding broadcast operations, see  Exhibit
13, page 13-14, which is incorporated herein by reference.

     The Company's other operations employed 307 full-time and 2 part-time
employees at December 31, 1994; employee relations are considered to be
excellent.


ITEM 2.  PROPERTIES

     AFLAC owns an 18-story office building, which is the worldwide
headquarters of the Parent Company and AFLAC, along with a six-story parking
garage.  These structures are located on approximately 14 acres of land in
Columbus, Georgia.  In addition, AFLAC Real Estate Holdings, Inc. (AREH), a
wholly owned subsidiary of the Parent Company, owns a two-story building
located on the same property.  AFLAC also owns an administrative office
building located nearby.  The Parent Company, AFLAC and AREH also own and
lease office space and warehouse facilities at other locations in the United
States.

     In Tokyo, Japan, AFLAC owns a new 11-story administrative office
building which was completed in April 1994.  AFLAC also leases office space
in Tokyo, along with regional sales offices located throughout the country, 
and owns a training and computer facility in Tokyo.  For further information
concerning the new building in Japan, see Exhibit 13, pages 13-18,
(discussion concerning cash flow) and 13-36 (Note 5 of Notes to the
Consolidated Financial Statements), which are incorporated herein by
reference.  Other foreign affiliates of the Company also have leased office
space.

     The Broadcast Division owns and leases land, buildings, transmission
towers and other broadcast equipment in the cities where its seven television
stations are located.



                                    I-14

<PAGE>
ITEM 3.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in the
normal course of business.  Management does not believe the outcome of any
pending litigation in which it is a defendant will have a material effect on
the Company.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     There were no matters submitted to the security holders for a vote in
the fourth quarter ended December 31, 1994.














































                                    I-15

<PAGE>
ITEM 4A.  EXECUTIVE OFFICERS OF THE COMPANY
        NAME                  PRINCIPAL OCCUPATION (*)               AGE
___________________      _____________________________________       ___
Paul S. Amos             Chairman of the Board of the Company         68
                           and AFLAC since August 1990; Vice            
                           Chairman of the Company and AFLAC            
                           until August 1990                            


Daniel P. Amos           Chief Executive Officer of the               43
                           Company and AFLAC, Vice Chairman             
                           of the Company, since August 1990;           
                           President of the Company since               
                           August 1991; President of AFLAC and
                           Deputy Chief Executive Officer of
                           the Company, until August 1990;
                           Chief Operating Officer of AFLAC,
                           until August 1990                  


William J. Bugg, Jr.     Senior Vice President, Corporate             55
                           Actuary of AFLAC


Monthon Chuaychoo        Vice President, Financial Services, of       51
                           the Company and AFLAC since September
                           1993; Second Vice President, Assistant
                           Controller of the Company and AFLAC
                           from June 1991 to September 1993;
                           Second Vice President of AFLAC until
                           June 1991                 


Kriss Cloninger III      Executive Vice President, Chief              47
                           Financial Officer and Treasurer               
                           of the Company, and Executive                 
                           Vice President, Chief Financial               
                           Officer of AFLAC since March 1993;            
                           Senior Vice President, Chief                  
                           Financial Officer and Treasurer               
                           of the Company, and Senior Vice               
                           President, Chief Financial Officer            
                           of AFLAC from March 1992 until March          
                           1993; Principal, KPMG Peat Marwick LLP,
                           Atlanta, GA, until March 1992                  


Martin A. Durant, III    Senior Vice President, Corporate Services,   46
                           of the Company and AFLAC since August
                           1993; Vice President and Controller of
                           the Company, from 1990 to August 1993,
                           and of AFLAC from June 1991 to August
                           1993; President of Rebuilding Service,
                           Inc., until 1990          




                                    I-16

<PAGE>
Norman P. Foster         Executive Vice President, Corporate          59
                           Finance, of the Company and AFLAC             
                           since March 1992; Senior Vice             
                           President, Chief Financial Officer           
                           and Treasurer of the Company, and            
                           Senior Vice President and Chief              
                           Financial Officer of AFLAC until             
                           March 1992                                

David Halmrast           Senior Vice President, Corporate             55
                           Development, of AFLAC since December
                           1993; Senior Vice President, Corporate
                           Development of the Company from April
                           1993 to December 1993; Senior Vice 
                           President and Chief Financial Officer
                           of Colonial Companies, Inc. until July
                           1992


Kerry W. Hand            Senior Vice President, Home Office           42
                           Administration, of AFLAC      


Kenneth S. Janke Jr.     Senior Vice President, Investor              36
                           Relations, of the Company since
                           August 1993; Vice President, Investor
                           Relations, of the Company, since 1990;
                           Second Vice President, Investor              
                           Relations, of the Company until 1990   


Akitoshi Kan             Vice President, AFLAC Japan, Accounting      47
                           Department, since 1992; Manager, AFLAC
                           Japan, Accounting Department, until 
                           1992


Kyoichi Kasuya           Vice President, AFLAC Japan, Actuary,        57
                           since 1992; General Manager, AFLAC   
                           Japan, Actuarial Department, until 
                           1992


Joseph P. Kuechenmeister Senior Vice President, Director              53
                           of Marketing of AFLAC, since                 
                           December 1990; Vice President,               
                           Agency Director of AFLAC,                    
                           October 1990 until December                  
                           1990; Second Vice President,                 
                           Director of Direct Product                   
                           and Sales Development of AFLAC              
                           until October 1990                  






                                    I-17

<PAGE>
Joey M. Loudermilk       Senior Vice President, General Counsel       41
                           and Corporate Secretary of the               
                           Company, and Senior Vice President,          
                           General Counsel and Director, Legal          
                           and Governmental Relations and               
                           Corporate Secretary of AFLAC since           
                           May 1992; Senior Vice President,             
                           Corporate Counsel and Assistant              
                           Secretary of the Company and AFLAC           
                           and Director, Legal and Governmental         
                           Affairs of AFLAC, from 1990 until            
                           May 1992; Senior Vice President,             
                           Corporate Counsel and Assistant              
                           Secretary of the Company and Senior          
                           Vice President, Director, Legal and          
                           Governmental Affairs of AFLAC, from          
                           August 1989 until 1990; Vice President       
                           of the Company, and Vice President,          
                           Legal and Regulatory Department of           
                           AFLAC, until August 1989                     


Hidefumi Matsui          Executive Vice President of AFLAC Japan,      50
                           since January 1992; Senior Vice 
                           President, Director of Marketing of
                           AFLAC Japan, from January 1990
                           until January 1992; Senior Vice 
                           President of AFLAC Japan, until
                           January 1990


Minoru Nakai             President of AFLAC International, Inc.,       53
                           since October 1991; Senior Vice 
                           President, U.S.-Japan Operations, of
                           AFLAC, until October 1991   


Yoshiki Otake            President of AFLAC Japan; Vice                55
                           Chairman of AFLAC International, Inc.,
                           since October 1991; Executive Vice 
                           President of AFLAC from January 1991
                           until October 1991


Thomas L. Paul           President of AFLAC Broadcast Group, Inc.;    65
                           Vice President, Corporate Development,
                           of the Company until 1993


E. Stephen Purdom        Executive Vice President of AFLAC since      47
                           October 1994; Senior Vice President,
                           Medical Director of AFLAC until October
                           1994  





                                    I-18

<PAGE>
Joseph W. Smith, Jr.     Chief Investment Officer of the Company      41
                           and AFLAC since August 1991; Senior
                           Vice President, Investments of AFLAC,
                           until August 1991


Gary L. Stegman          Senior Vice President, Assistant Chief       45
                           Financial Officer of the Company and
                           AFLAC since June 1991; Senior Vice
                           President, Treasurer of AFLAC until
                           June 1991  


  (*)  Unless specifically noted, the respective executive officer has held
       the occupation(s) set forth in the table for at least five years. 
       Each executive officer is appointed annually by the board of
       directors and serves until his successor is chosen and qualified,
       or until his death, resignation or removal.








































                                    I-19

<PAGE>
                                 PART II       

     Pursuant to General Instruction G to Form 10-K, Items 5 through 8 are
incorporated by reference from the Company's 1994 Annual Report to
Shareholders, the appropriate sections of which are included herein as
Exhibit 13.  The page numbers of the selected information from the Annual
Report (as well as the Annual Report) containing the required information are
set forth below:

                                                Refer To      Refer To
                                               Exhibit 13   Annual Report
                                                  Pages         Pages  
                                               __________   _____________


ITEM 5.   MARKET FOR THE COMPANY'S COMMON      13-1; 13-2;  1; 24; 46 (Note 
          EQUITY AND RELATED SHAREHOLDER       13-43        9); and 50
          MATTERS                              (Note 9)


ITEM 6.   SELECTED FINANCIAL DATA              13-3; 13-4       32 - 33


ITEM 7.   MANAGEMENT'S DISCUSSION AND          13-5 to          25 - 31
          ANALYSIS OF FINANCIAL CONDITION      13-18
          AND RESULTS OF OPERATIONS 


ITEM 8.   FINANCIAL STATEMENTS AND             13-19.1 to       34 - 50
          SUPPLEMENTARY DATA                   13-52


ITEM 9.   CHANGES IN AND DISAGREEMENTS           None           None
          WITH ACCOUNTANTS ON ACCOUNTING
          AND FINANCIAL DISCLOSURE             























                                    II-1

<PAGE>
                                PART III 

     Pursuant to General Instruction G to Form 10-K, Items 10 through 13 are
incorporated by reference to the Company's definitive Proxy Statement
relating to the Company's 1995 Annual Meeting of Shareholders, which was
filed with the Securities and Exchange Commission on March 10, 1995, pursuant
to Regulation 14A under the Securities Exchange Act of 1934.  

                                      Refer to the Information  Refer to
                                      Contained in the Proxy    Printed
                                      Statement under Captions    Proxy
                                       (filed electronically)   Statement
                                                                  Pages
                                      ________________________  _________

ITEM 10.  DIRECTORS AND EXECUTIVE     Security Ownership of       3 - 7
          OFFICERS OF THE COMPANY     Management.  1. Election
             Directors                of Directors
             Executive Officers -      
               see Part I, Item 4A
               herein  


ITEM 11.  EXECUTIVE COMPENSATION      Board and Committee         8 - 18
                                      Meetings and Directors
                                      Compensation; Summary 
                                      Compensation Table; De-
                                      fined Benefit Pension
                                      Plan; Retirement Plans
                                      for Key Executives; 
                                      Employment Contracts and
                                      Termination of Employ-
                                      ment Arrangements


ITEM 12.  SECURITY OWNERSHIP OF       Voting Securities and       2 - 7
          CERTAIN BENEFICIAL          Principal Holders 
          OWNERS AND                  Thereof. Security Owner-
          MANAGEMENT                  ship of Management.  
                                      1. Election of Directors


ITEM 13.  CERTAIN RELATIONSHIPS       Certain Transactions          19
          AND RELATED                 and Relationships
          TRANSACTIONS













                                   III-1

<PAGE>
                                 PART IV 

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)  1.  FINANCIAL STATEMENTS                           Refer to Page(s)

         Included in Part II of this report and
         incorporated by reference to the following
         pages of Exhibit 13:
           AFLAC Incorporated and Subsidiaries:
             Consolidated Statements of Earnings, for          13-19.1 -
              each of the years in the three-year                13-19.2
              period ended December 31, 1994                   
             Consolidated Balance Sheets, at December          13-20.1 -
              31, 1994 and 1993                                  13-20.2
             Consolidated Statements of Shareholders'          13-21.1 -
              Equity, for each of the years in the               13-21.2
              three-year period ended December 31,
              1994                                       
             Consolidated Statements of Cash Flows,            13-22.1 -
              for each of the years in the three-year            13-22.2
              period ended December 31, 1994             
             Notes to the Consolidated Financial               13-23 to
              Statements                                         13-49
             Report of Independent Auditors                    13-51

     2.  FINANCIAL STATEMENT SCHEDULES

         Included in Part IV of this report:
           Auditors' Report on Financial Statement Schedules        IV-5
           Schedule I   -  Summary of Investments - Other           IV-6
                            Than Investments in Related 
                            Parties, at December 31, 1994         
           Schedule II  -  Condensed Financial Information of     IV-7 -
                            Registrant, at December 31, 1994       IV-12
                            and 1993 and for each of the 
                            years in the three-year period 
                            ended December 31, 1994         
          Schedule IV   -  Reinsurance, for each of the            IV-13
                            years in the three-year period 
                            ended December 31, 1994                

     Schedules other than those listed above are omitted because they are not
required or are not applicable, or the required information is shown in the
financial statements or notes thereto.  













                                    IV-1

<PAGE>
     3.  EXHIBITS

         3.0    - Articles of Incorporation, as amended - incorporated by
                  reference from 1991 Form 10-K, Commission file number
                  1-7434, Exhibit 3.0; and Bylaws of the Company, as
                  amended - incorporated by reference from 1992 Form 10-K,
                  Commission file number 1-7434, Exhibit 3.0.
         4.0    - The registrant is not filing one instrument evidencing
                  indebtedness since the total amount of securities
                  authorized under any single instrument does not exceed 10%
                  of the total assets of the registrant and its subsidiaries
                  on a consolidated basis.  Copies of such instruments will
                  be furnished to the Securities and Exchange Commission 
                  upon request.
        10.0*   - American Family Corporation Incentive Stock Option Plan
                  (1982) - incorporated by reference from Registration
                  Statement No. 33-44720 on Form S-8 with respect to the 
                  AFLAC Incorporated (Formerly American Family 
                  Corporation) Incentive Stock Option Plan (1982) and
                  Stock Option Plan (1985).
        10.1*   - American Family Corporation Stock Option Plan (1985) -
                  incorporated by reference from Registration Statement
                  No. 33-44720 on Form S-8 with respect to the AFLAC
                  Incorporated (Formerly American Family Corporation) 
                  Incentive Stock Option Plan (1982) and Stock Option Plan
                  (1985).
        10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
                  incorporated by reference from 1994 Shareholders' Proxy 
                  Statement, Commission file number 1-7434, Accession No. 
                  0000004977-94-000003, Exhibit A.
        10.2*   - American Family Corporation Retirement Plan for Senior 
                  Officers, as amended and restated October 1, 1989 -
                  incorporated by reference from 1993 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-94-000006,
                  Exhibit 10.2.
        10.3*   - American Family Corporation Supplemental Executive 
                  Retirement Plan - incorporated by reference from 1989  
                  Form 10-K, Commission file number 1-7434, Exhibit 10.9.
        10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
                  Plan, as amended, effective September 1, 1993.
        10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
                  Amos, dated August 1, 1993 - incorporated by reference
                  from 1993 Form 10-K, Commission file number 1-7434,
                  Accession No. 0000004977-94-000006, Exhibit 10.4.
        10.5*   - American Family Life Assurance Company of Columbus  
                  Employment Agreement with Yoshiki Otake, dated January 1,
                  1995.
        10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
                  Cloninger, III, dated February 14, 1992, and as amended 
                  November 12, 1993 - incorporated by reference from 1993
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-94-000006, Exhibit 10.6.
        10.7*   - AFLAC Incorporated Management Incentive Plan -
                  incorporated by reference from 1994 Shareholders' Proxy
                  Statement, Commission file number 1-7434, Accession 
                  No. 0000004977-94-000003, Exhibit B.


                                    IV-2

<PAGE>
        10.8*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Hidefumi Matsui, dated
                  January 1, 1995.
        10.9*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Dr. E. Stephen Purdom, dated
                  October 25, 1994.
        13.0    - Selected information from the AFLAC Incorporated Annual
                  Report to Shareholders for 1994.
        21.0    - Subsidiaries.
        23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-44720 with
                  respect to the AFLAC Incorporated (Formerly American
                  Family Corporation) Incentive Stock Option Plan (1982)
                  and Stock Option Plan (1985).
        23.1    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-3 Registration Statement No. 33-41926 with
                  respect to the AFLAC Associate Stock Bonus Plan.
        23.2    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-41552 with
                  respect to the AFLAC Incorporated 401(K) Retirement
                  Plan.
        27.0    - Financial Data Schedule (electronic filing only).
        28.0*   - AFLAC Incorporated 401(K) Retirement Plan incorporated 
                  by reference from 1992 Form 10-K, Commission file number
                  1-7434, Exhibit 28.0.


(b)   REPORTS ON FORM 8-K

      There were no reports filed on Form 8-K for the quarter ended
      December 31, 1994.



























                                    IV-3

<PAGE>
(c)   EXHIBITS FILED WITH CURRENT FORM 10-K

      10.3.1* - AFLAC Incorporated Supplemental Executive Retirement
                Plan, as amended, effective September 1, 1993.
      10.5*   - American Family Life Assurance Company of Columbus  
                Employment Agreement with Yoshiki Otake, dated January 1,
                1995.
      10.8*   - American Family Life Assurance Company of Columbus
                Employment Agreement with Hidefumi Matsui, dated
                January 1, 1995.
      10.9*   - American Family Life Assurance Company of Columbus
                Employment Agreement with Dr. E. Stephen Purdom, dated
                October 25, 1994.
      13.0    - Selected information from the AFLAC Incorporated Annual 
                Report to Shareholders for 1994.
      21.0    - Subsidiaries.
      23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-44720 with respect
                to the AFLAC Incorporated (Formerly American Family  
                Corporation) Incentive Stock Option Plan (1982) and Stock 
                Option Plan (1985).
      23.1    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-3 Registration Statement No. 33-41926 with respect
                to the AFLAC Associate Stock Bonus Plan.
      23.2    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-41552 with respect
                to the AFLAC Incorporated 401(K) Retirement Plan.
      27.0    - Financial Data Schedule (electronic filing only).

*  Management contract or compensatory plan or arrangement.




























                                    IV-4

<PAGE>
INDEPENDENT AUDITORS' REPORT ON FINANCIAL STATEMENT SCHEDULES 


The Shareholders and Board of Directors  
AFLAC Incorporated:

Under date of January 30, 1995, we reported on the consolidated balance
sheets of AFLAC Incorporated and subsidiaries as of December 31, 1994 and
1993, and the related consolidated statements of earnings, shareholders'
equity, and cash flows for each of the years in the three-year period ended
December 31, 1994, as contained in the 1994 annual report to shareholders. 
These consolidated financial statements and our report thereon are
incorporated by reference in the annual report on Form 10-K for the year
1994.  In connection with our audits of the aforementioned consolidated
financial statements, we also audited the related financial statement
schedules as listed in Item 14.  These financial statement schedules are the
responsibility of the Company's management.  Our responsibility is to express
an opinion on these financial statement schedules based on our audits.

In our opinion, such financial statement schedules, when considered in
relation to the basic consolidated financial statements taken as a whole,
present fairly, in all material respects, the information set forth therein.







                                               KPMG PEAT MARWICK LLP


Atlanta, Georgia
January 30, 1995
























                                    IV-5

<PAGE>
                                   SCHEDULE I
                       AFLAC INCORPORATED AND SUBSIDIARIES
     Summary of Investments - Other than Investments in Related Parties
                               December 31, 1994


(In thousands)                                                 Amount in
                                                    Fair        Balance 
      Type of Investment                Cost        Value        Sheet  
                                    -----------   ----------   ---------

Fixed maturities available for sale:
 Bonds:
  United States Government and 
   government agencies and
   authorities                     $   373,215  $   355,406  $   355,406
  States, municipalities and 
   political subdivisions              806,036      839,346      839,346
  Foreign governments                6,200,319    6,724,439    6,724,439
  Public utilities                   2,878,286    3,108,117    3,108,117
  Convertibles                          25,053       26,804       26,804
  All other corporate bonds          4,426,911    4,476,582    4,476,582
                                    ----------   ----------   ----------
      Total fixed maturities 
       available for sale           14,709,820   15,530,694   15,530,694
                                    ----------   ----------   ----------
Equity securities:
 Common stocks:
  Public utilities                       1,540        1,829        1,829
  Banks, trusts and insurance
   companies                             3,295        4,830        4,830
  Industrial, miscellaneous 
   and all other                        66,750       77,714       77,714
                                    ----------   ----------   ----------
      Total equity securities           71,585       84,373       84,373
                                    ----------   ----------   ----------
      Total securities
       available for sale           14,781,405   15,615,067   15,615,067

Mortgage loans on real estate           25,104       29,104       25,104
Policy loans                             1,202        1,202        1,202
Other long-term investments              3,836        3,836        3,836
Short-term investments                 330,916      330,916      330,916
                                    ----------   ----------   ----------
      Total investments            $15,142,463  $15,980,125  $15,976,125
                                    ==========   ==========   ==========












                                    IV-6

<PAGE>
                                 SCHEDULE II 
                 CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                           Condensed Balance Sheets
                       AFLAC Incorporated (Parent Only)
                              (In thousands)
                                                     December 31, 
                                                   1994         1993    
                                                ----------    ----------
    Assets:
    Investments:
      Investments in subsidiaries*             $ 1,988,329   $ 1,489,961 
      Other investments:
        Money market funds                           2,489        20,823
        Mortgage loans and other                     2,468         3,132
                                                ----------    ----------
          Total investments                      1,993,286     1,513,916 
    Due from subsidiaries*                           9,574         6,674 
    Other receivables                                4,851         6,472 
    Property and equipment, net                      8,961        10,107 
    Other                                              267         1,924 
                                                ----------    ---------- 
          Total assets                           2,016,939     1,539,093 
                                                ==========    ========== 
    Liabilities and Shareholders' Equity:
    Liabilities:
      Cash overdraft                                    82            59
      Due to subsidiaries*                             714         3,145 
      Notes payable (note A)                       111,970        54,511 
      Employee and beneficiary benefit plans       117,145        84,445 
      Income taxes, primarily deferred              25,399        25,977 
      Other                                          9,862         5,332 
    Commitments and contingencies (note B)                             
                                                ----------     --------- 
          Total liabilities                        265,172       173,469 
                                                ----------     --------- 
    Shareholders' equity:
       Common stock of $.10 par value:
         Authorized 175,000; issued 104,000
          shares in 1994 and 103,710 shares
          in 1993                                   10,400        10,371 
       Additional paid-in capital                  198,099       195,730 
       Unrealized foreign currency translation     174,091       123,294 
       Unrealized gains on equity securities       228,844        14,811 
       Retained earnings (note D)                1,277,487     1,029,625 
       Treasury stock                             (135,776)       (6,568)
       Notes receivable for stock purchases         (1,378)       (1,639)
                                                ----------    ---------- 
          Total shareholders' equity             1,751,767     1,365,624 
                                                ----------    ---------- 
          Total liabilities and
                shareholders' equity           $ 2,016,939   $ 1,539,093 
                                                ==========    ========== 
    * Eliminated in consolidation.
    See the accompanying Notes to Condensed Financial Statements.



                                    IV-7

<PAGE>
                                  SCHEDULE II 
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT 

                        Condensed Statements of Earnings 
                        AFLAC Incorporated (Parent Only) 
                                 (In thousands)

                                          Years ended December 31,
                                        1994        1993        1992
                                     ----------  ----------  ----------
Revenues:
  Dividends from subsidiaries*       $  109,533  $   71,268  $   46,657 
  Management and service fees
   from subsidiaries*                    26,391      30,357      28,227 
  Other income from subsidiaries,
   principally rental and interest*         683         992         828 
  Other income                            1,327        (620)        693 
                                      ---------   ---------   --------- 
    Total revenues                      137,934     101,997      76,405 
                                      ---------   ---------   --------- 
Operating expenses:
  Interest expense - subsidiaries*           22         162         293 
  Interest expense - others               6,070       3,362       2,743 
  Capitalized interest                   (2,419)     (3,250)     (1,333)
  Other operating expense                65,635      53,595      48,760 
                                      ---------   ---------   --------- 
    Total operating expenses             69,308      53,869      50,463 
                                      ---------   ---------   --------- 
    Earnings before income taxes,
     equity in undistributed earnings
     of subsidiaries and cumulative
     effect of accounting changes        68,626      48,128      25,942 

Income tax expense (note C)                 874       1,063       1,103 
                                      ---------   ---------   --------- 
    Earnings before equity in
     undistributed earnings of
     subsidiaries and cumulative
     effect of accounting changes        67,752      47,065      24,839 

Equity in undistributed earnings
 of subsidiaries                        225,038     196,824     158,528 
                                      ---------   ---------   --------- 
    Earnings before cumulative
     effect of accounting changes       292,790     243,889     183,367 

Cumulative affect on prior years
 of accounting changes (including 
 a $46,100 credit related to
 subsidiaries) (note F)                       -      11,438           - 
                                      ---------   ---------   --------- 
     Net earnings                    $  292,790  $  255,327  $  183,367 
                                      =========   =========   ========= 

* Eliminated in consolidation.
See the accompanying Notes to Condensed Financial Statements.


                                    IV-8

<PAGE>
                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                       Condensed Statements of Cash Flows
                        AFLAC Incorporated (Parent Only)
                                 (In thousands)
                                           Years ended December 31,
                                          1994        1993        1992
                                       ----------  ----------  ----------
Cash flows from operating activities:
  Net earnings                         $  292,790  $  255,327  $  183,367 
  Adjustments to reconcile net
   earnings to net cash provided
   from operating activities:
     Cumulative effect on prior
      years of accounting changes               -     (11,438)          -
     Equity in undistributed
      earnings of subsidiaries           (225,038)   (196,824)   (158,528)
     Deferred income taxes                   (578)       (300)      1,103 
     Employee and beneficiary  
      benefit plans                        32,700      18,195      12,659 
     Other, net                             4,307         190       8,020 
                                        ---------   ---------   --------- 
       Net cash provided by
        operating activities              104,181      65,150      46,621 
                                        ---------   ---------   --------- 
Cash flows from investing activities:
  Additions to property and
   equipment, net                               -         (75)     (1,368)
  Cost of other investments                18,998     (14,703)     (9,301)
  Additional capitalization
   of subsidiaries                         (3,592)          -     (10,430)
                                        ---------   ---------   --------- 
       Net cash used by
        investing activities               15,406     (14,778)    (21,099)
                                        ---------   ---------   --------- 
Cash flows from financing activities:
  Proceeds from borrowings/assumption 
   of subsidiary debt                      84,000           -      11,300 
  Proceeds from exercise of
   stock options                            2,163       6,975       7,534 
  Principal payments under debt
   obligations                            (26,541)    (11,419)     (3,598)
  Dividends paid to shareholders          (44,928)    (40,057)    (35,283)
  Net increase in amount due 
   to/from subsidiaries                    (5,331)     (3,866)     (2,338)
  Purchases of treasury stock            (131,734)     (1,325)     (3,067)
  Treasury stock reissued                   2,761           -           -
  Other, net                                    -      (1,072)     
                                        ---------   ---------   --------- 
       Net cash used by
        financing activities             (119,610)    (50,764)    (25,452)
                                        ---------   ---------   --------- 
       Net change in cash                     (23)       (392)         70 
Cash (overdraft) at beginning of year         (59)        333         263 
                                        ---------   ---------   --------- 
Cash (overdraft) at end of year        $      (82) $      (59) $      333 
                                        =========   =========   ========= 
See the accompanying Notes to Condensed Financial Statements.
                                    IV-9

<PAGE>
                               SCHEDULE II
                CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                   Notes to Condensed Financial Statements 
                      AFLAC Incorporated (Parent Only) 


     The accompanying condensed financial statements should be read in
conjunction with the consolidated financial statements and notes thereto of
AFLAC Incorporated and Subsidiaries (see Part II - Item 8).

(A)  NOTES PAYABLE 

     A summary of notes payable serviced by the Parent Company at
December 31, 1994 and 1993 follows:

(In thousands)                                       1994          1993   
                                                   --------      --------

6.63% short-term note payable to bank under  
  unsecured line of credit, due January 13, 1995.  $  9,000      $      -
Unsecured note payable to bank under revolving
  credit and term-loan agreement, variable
  interest rate, due in quarterly installments,
  beginning June 1995 through March 2000.........    50,000             -
5.965% unsecured note payable to banks,
  due in semiannual installments beginning
  October 1995 through 1997......................    49,000        49,000
8.3% note payable, due in monthly
  installments through 1997,
  secured by equipment...........................     3,970         5,511 
                                                    -------       -------

      Total notes payable                          $111,970      $ 54,511 
                                                    =======       ======= 


     The aggregate maturities of the notes payable for each of the five
years after December 31, 1994, are as follows:

     (In thousands)

       1995............................................  $ 28,007
       1996............................................    31,485
       1997............................................    29,978
       1998............................................    10,000
       1999............................................    10,000
       Thereafter......................................     2,500










                                   IV-10

<PAGE>
(B)  CONTINGENCIES

     In prior years, the Parent Company executed promissory notes to banks
and transferred the proceeds to its broadcast subsidiaries for the
acquisition of television broadcasting stations.  The outstanding balances on
these notes assumed by a partnership formed by the Broadcast Group and AFLAC
were $32,277,779 as of December 31, 1994, and are not included in the
accompanying condensed balance sheet.

     In addition, the Parent Company has also guaranteed repayment of bank
borrowings by its subsidiary, AFLAC.  The related outstanding loan balance at
December 31, 1994, was $1,400,000.  The Company has also guaranteed to AFLAC
repayment of intercompany borrowings from affiliates, which approximated
$650,198 at December 31, 1994.


(C)  INCOME TAXES

     The Company and its eligible U.S. subsidiaries file a consolidated U.S.
federal income tax return.  Income tax liabilities or benefits are recorded
by each principal subsidiary based upon separate return calculations, and any
difference between the consolidated provision and the aggregate amounts
recorded by the subsidiaries is reflected in the Parent Company financial
statements.  

     The Internal Revenue Service has proposed adjustments to the Company's
U.S. consolidated federal income tax returns for the years 1989 through 1991. 
The proposed adjustments relate primarily to the computation of foreign-
source income for purposes of the foreign tax credit that, if upheld, would
have a significant effect on the Company's operating results.  Management
does not agree with the proposed tax issues and is vigorously contesting
them.  Although the final outcome is uncertain, the Company believes its
position will prevail and that the ultimate liability will not materially
impact the consolidated financial statements.

     For further information on income taxes, see Exhibit 13, page 13-40,
Note 8 of the Notes to the Consolidated Financial Statements.


(D)  DIVIDEND RESTRICTIONS

     See Exhibit 13, pages 13-45 and 13-46 (Note 10, Statutory Accounting and
Dividend Restrictions, of Notes to the Consolidated Financial Statements) for
information regarding dividend restrictions.


(E)  SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

     (In thousands)                           1994       1993       1992
                                            --------   --------   --------
     Cash payments during the year for:
       Interest on debt obligations        $  6,302   $  3,588   $  2,781
       Income taxes                             400          -        139

     In 1993, non-cash investing activities included issuance of common stock
for purchase of a company amounting to $8,730,381.  For further information
see Note 9, Other, page 13-43 of Exhibit 13.

                                   IV-11

<PAGE>
(F)  ACCOUNTING CHANGES

     For information concerning the cumulative affect of new accounting
standards adopted in 1994 and 1993, see page 13-25 of Exhibit 13, Note 1,
section on Accounting Changes Adopted, of Notes to the Consolidated Financial
Statements.




















































                                   IV-12<PAGE>
<TABLE>
                                                   SCHEDULE IV
                                       AFLAC INCORPORATED AND SUBSIDIARIES
                                                   Reinsurance
                                   Years Ended December 31, 1994, 1993 and 1992
                                                  (In thousands)
<CAPTION>
                                                                                                      Percentage
                                                     Ceded to        Assumed from                      of amount
                                     Gross            other            other                            assumed
                                     Amount         companies        companies        Net amount         to net
                                  ------------     ------------     ------------     ------------     ------------
<S>                             <C>              <C>              <C>              <C>                <C> 
Year ended December 31, 1994:
   Life insurance in force      $    2,715,954   $      101,863   $            -   $    2,614,091                -
                                  ============     ============     ============     ============     ============
   Premiums:
      Health insurance          $    5,165,557   $          171   $            -   $    5,165,386                -
      Life insurance                    15,713              367                -           15,346                -
                                  ------------     ------------     ------------     ------------     ------------
         Total premiums         $    5,181,270   $          538   $            -   $    5,180,732                -
                                  ============     ============     ============     ============     ============
Year ended December 31, 1993:
   Life insurance in force      $    2,691,221   $      119,771   $            -    $   2,571,450                -
                                  ============     ============     ============     ============     ============
   Premiums:
      Health insurance          $    4,210,723   $          392   $            -    $   4,210,331                -
      Life insurance                    15,497              438                -           15,059                -
                                  ------------     ------------     ------------     ------------     ------------
         Total premiums         $    4,226,220   $          830   $            -    $   4,225,390                -
                                  ============     ============     ============     ============     ============
Year ended December 31, 1992:
   Life insurance in force      $    2,708,814   $      109,125   $            -    $   2,599,689                -
                                  ============     ============     ============     ============     ============
   Premiums:
      Health insurance          $    3,352,737   $          218   $            -    $   3,352,519                -
      Life insurance                    17,245              563                -           16,682                -  
                                  ------------     ------------     ------------     ------------     ------------
         Total premiums         $    3,369,982   $          781   $            -    $   3,369,201                -
                                  ============     ============     ============     ============     ============
</TABLE>
                                                         IV-13<PAGE>
<PAGE>
                                SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.


                            AFLAC Incorporated



Date   MARCH 28, 1995                     By    /s/ PAUL S. AMOS           
      ------------------------               ----------------------------- 
                                                 (Paul S. Amos)
                                              Chairman of the Board


Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.



/s/ DANIEL P. AMOS           Chief Executive Officer,     MARCH 28, 1995   
- ------------------------     President and Vice           -----------------
 (Daniel P. Amos)            Chairman Board of Directors 





/s/ KRISS CLONINGER, III     Executive Vice President,    MARCH 28, 1995   
- ------------------------     Chief Financial Officer      -----------------
(Kriss Cloninger, III)        and Treasurer         





/s/ NORMAN P. FOSTER         Executive Vice President,    MARCH 28, 1995   
- ------------------------     Corporate Finance            -----------------
(Norman P. Foster)           
















                                   IV-14

<PAGE>

    /s/ J. SHELBY AMOS, II            Director            MARCH 28, 1995   
- ------------------------------                            -----------------
       (J. Shelby Amos, II)




                                      Director            March 28, 1995   
- ------------------------------                            -----------------
    (Michael H. Armacost)




  /s/  M. DELMAR EDWARDS, M.D.        Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (M. Delmar Edwards, M.D.)




  /s/  GEORGE W. FORD, JR.            Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (George W. Ford, Jr.)




  /s/  CESAR E. GARCIA                Director            MARCH 28, 1995   
- ------------------------------                            -----------------
      (Cesar E. Garcia)




  /s/  JOE FRANK HARRIS               Director            MARCH 28, 1995   
- ------------------------------                            -----------------
      (Joe Frank Harris)




                                      Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Elizabeth J. Hudson)




  /s/  KENNETH S. JANKE, SR.          Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Kenneth S. Janke, Sr.)





                                   IV-15

<PAGE>

  /s/  CHARLES B. KNAPP               Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Charles B. Knapp)
                                    


  /s/  HISAO KOBAYASHI                Director            MARCH 28, 1995
- ------------------------------                            -----------------
     (Hisao Kobayashi)



  /s/  PETER D. MORROW                Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Peter D. Morrow)



                                      Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Yoshiki Otake)



  /s/  JOHN M. POPE                   Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (John M. Pope)



  /s/ E. STEPHEN PURDOM, M.D.         Director            MARCH 28, 1995   
- ------------------------------                            -----------------
    (E. Stephen Purdom, M.D.)



  /s/  HENRY C. SCHWOB                Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (Henry C. Schwob)



  /s/  J. KYLE SPENCER                Director            MARCH 28, 1995   
- ------------------------------                            -----------------
     (J. Kyle Spencer)



  /s/  GLENN VAUGHN, JR.              Director            MARCH 28, 1995   
- ------------------------------                            -----------------
   (Glenn Vaughn, Jr.)






                                   IV-16

<PAGE>
Exhibit Index


     3.0    - Articles of Incorporation, as amended - incorporated by
              reference from 1991 Form 10-K, Commission file number
              1-7434, Exhibit 3.0; and Bylaws of the Company, as
              amended - incorporated by reference from 1992 Form 10-K,
              Commission file number 1-7434, Exhibit 3.0.
     4.0    - The registrant is not filing one instrument evidencing 
              indebtedness since the total amount of securities authorized
              under any single instrument does not exceed 10% of the total
              assets of the registrant and its subsidiaries on a 
              consolidated basis.  Copies of such instruments will be
              furnished to the Securities and Exchange Commission upon
              request.
    10.0*   - American Family Corporation Incentive Stock Option Plan
              (1982) - incorporated by reference from Registration
              Statement No. 33-44720 on Form S-8 with respect to the 
              AFLAC Incorporated (Formerly American Family Corporation)
              Incentive Stock Option Plan (1982) and Stock Option Plan 
              (1985).
    10.1*   - American Family Corporation Stock Option Plan (1985) -
              incorporated by reference from Registration Statement No.
              33-44720 on Form S-8 with respect to the AFLAC
              Incorporated (Formerly American Family Corporation) 
              Incentive Stock Option Plan (1982) and Stock Option Plan 
              (1985).
    10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
              incorporated by reference from 1994 Shareholders' Proxy 
              Statement, Commission file number 1-7434, Accession No. 
              0000004977-94-000003, Exhibit A.
    10.2*   - American Family Corporation Retirement Plan for Senior 
              Officers, as amended and restated October 1, 1989 -
              incorporated by reference from 1993 Form 10-K, Commission
              file number 1-7434, Accession No. 0000004977-94-000006,
              Exhibit 10.2.
    10.3*   - American Family Corporation Supplemental Executive 
              Retirement Plan - incorporated by reference from 1989  
              Form 10-K, Commission file number 1-7434, Exhibit 10.9.
    10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
              Plan, as amended, effective September 1, 1993.
    10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
              Amos, dated August 1, 1993 - incorporated by reference
              from 1993 Form 10-K, Commission file number 1-7434,
              Accession No. 0000004977-94-000006, Exhibit 10.4.
    10.5*   - American Family Life Assurance Company of Columbus  
              Employment Agreement with Yoshiki Otake, dated January 1,
              1995.
    10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
              Cloninger, III, dated February 14, 1992, and as amended 
              November 12, 1993 - incorporated by reference from 1993
              Form 10-K, Commission file number 1-7434, Accession
              No. 0000004977-94-000006, Exhibit 10.6.
    10.7*   - AFLAC Incorporated Management Incentive Plan - incorporated
              by reference from 1994 Shareholders' Proxy Statement,
              Commission file number 1-7434, Accession 
              No. 0000004977-94-000003, Exhibit B.

                                    (i)

<PAGE>
    10.8*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Hidefumi Matsui, dated
              January 1, 1995.
    10.9*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Dr. E. Stephen Purdom, dated
              October 25, 1994.
    13.0    - Selected information from the AFLAC Incorporated Annual
              Report to Shareholders for 1994.
    21.0    - Subsidiaries.
    23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-44720 with respect
              to the AFLAC Incorporated (Formerly American Family 
              Corporation) Incentive Stock Option Plan (1982) and Stock
              Option Plan (1985).
    23.1    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-3 Registration Statement No. 33-41926 with respect 
              to the AFLAC Associate Stock Bonus Plan.
    23.2    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-41552 with respect 
              to the AFLAC Incorporated 401(K) Retirement Plan.
    27.0    - Financial Data Schedule (electronic filing only).
    28.0*   - AFLAC Incorporated 401(K) Retirement Plan incorporated 
              by reference from 1992 Form 10-K, Commission file number
              1-7434, Exhibit 28.0.

Exhibits Filed with Current Form 10-K:

    10.3.1* - AFLAC Incorporated Supplemental Executive Retirement Plan,
              as amended, effective September 1, 1993.
    10.5*   - American Family Life Assurance Company of Columbus  
              Employment Agreement with Yoshiki Otake, dated January 1,
              1995.
    10.8*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Hidefumi Matsui, dated
              January 1, 1995.
    10.9*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Dr. E. Stephen Purdom, dated
              October 25, 1994.
    13.0    - Selected information from the AFLAC Incorporated Annual 
              Report to Shareholders for 1994.
    21.0    - Subsidiaries.
    23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-44720 with respect
              to the AFLAC Incorporated (Formerly American Family  
              Corporation) Incentive Stock Option Plan (1982) and Stock 
              Option Plan (1985).
    23.1    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-3 Registration Statement No. 33-41926 with respect
              to the AFLAC Associate Stock Bonus Plan.
    23.2    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-41552 with respect
              to the AFLAC Incorporated 401(K) Retirement Plan.
    27.0    - Financial Data Schedule (electronic filing only).

* Management contract or compensatory plan or agreement.



                                    (ii)


<PAGE>
























                               EXHIBIT 10.3.1*



































<PAGE>
                               AFLAC INCORPORATED
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN



      In order to provide retirement benefits for certain key executives of
the Company and its subsidiaries, the Company hereby adopts this Supplemental
Executive Retirement Plan, originally effective as of October 1, 1989 and as
amended, effective September 1, 1993, to provide as follows:

      1.  DEFINITIONS.

          Except as otherwise expressly provided herein, or as otherwise
required by the context, the following terms, whenever used in capitalized
form, shall have the meaning set forth below:

          (a)  "Board" means the Board of Directors of the Company.

          (b)  "Company" means AFLAC Incorporated, a Georgia corporation,
               and any successor thereto.

          (c)  "Early Retirement Benefit" means an annual pension which,
               when combined with the retirement income payable under the
               AFLAC Incorporated Pension Plan (assuming benefits 
               thereunder are paid immediately as a single life annuity
               with an early commencement reduction as specified in the
               qualified Pension Plan without regard to years of service
               requirement) will equal fifty percent (50%) of the
               Participant's Final Pay, payable in accordance with
               Section 3(b) of the Plan.

          (d)  "Early Retirement Date" means the date a Participant 
               attains age 55, and for those who participate on or after
               August 11, 1992, it means the date a Participant attains
               age 55 and completes 15 years of employment; provided, 
               however, that an earlier or later date may be agreed to
               between a Participant and the Compensation Committee of
               the Board.

          (e)  "Effective Date" means October 1, 1989.

          (f)  "Final Pay" means the highest annual base salary paid to a
               Participant during any calendar year in the three calendar
               year period preceding the Participant's Termination of
               Employment.

          (g)  "Normal Retirement Benefit" means an annual pension which,
               when combined with the retirement income payable under the
               AFLAC Incorporated Pension Plan (assuming benefits 
               thereunder are paid as a single life annuity) will equal
               sixty-five percent (65%) of the Participant's Final Pay,
               payable in accordance with Section 3(a) of the Plan.

          (h)  "Norman Retirement Date" means the date a Participant 
               attains age 65; provided, however, that an earlier or later
               date may be agreed to between a Participant and the 
               Compensation Committee of the Board.

                                 EXH 10.3.1-1

<PAGE>
          (i)  "Participant" means any employee of the Company (or any
               subsidiary or affiliate of the Company) who meets the
               requirements for participation set forth in Section 2
               hereof.

          (j)  "Plan" means this AFLAC Incorporated Supplemental
               Executive Retirement Plan, including any and all schedules
               and appendices hereto.

          (k)  "Retirement" means a Participant's Termination of 
               Employment on or after his Early Retirement Date.

          (l)  "Retirement Benefit" means a Participant's Early Retirement
               Benefit or Normal Retirement Benefit, as applicable.

          (m)  "Termination of Employment" means termination of a
               Participant's employment with the Company (and its
               subsidiaries and affiliates) for any reason except
               approved leaves of absence.


      2.  ELIGIBILITY.

          Participation in the Plan shall be limited to key employees of the
Company (and its subsidiaries and affiliates) designated by the Board from
time to time.


      3.  RETIREMENT BENEFITS.

          (a)  NORMAL RETIREMENT.  If a Participant's Termination of
               Employment occurs on or after his Normal Retirement Date
               for any reason other than Cause or death, he shall be
               entitled to receive an annual Retirement Benefit equal to
               the Normal Retirement Benefit, payable in the form of
               annuity for the life of the Participant (except as
               otherwise provided in Section 3(h)).

          (b)  EARLY RETIREMENT.  If a Participant's Termination of
               Employment occurs on or after his Early Retirement Date but
               before his Normal Retirement Date for any reason other than
               Cause (as defined in Section 8(e) hereof) or death, he
               shall be entitled to receive an annual Retirement Benefit
               equal to the Early Retirement Benefit, payable in the form
               of an annuity for the life of the Participant (except as
               otherwise provided in Section 3(h)).

          (c)  DEATH BENEFIT.  If a Participant dies after qualifying for
               an early or normal Retirement Benefit but before his
               commencing to receive such Retirement Benefit, the
               Participant's spouse shall receive a death benefit equal to
               fifty percent (50%) of the Retirement Benefit which the
               Participant would have been entitled to receive had he
               retired on the day preceding his date of death.

          (d)  TERMINATION FOR CAUSE.  Notwithstanding any other
               provisions of this Plan, if a Participant's Termination of

                                 EXH 10.3.1-2

<PAGE>
               Employment is by the Company (or any subsidiary or
               affiliate of the Company) for Cause (as defined in Section
               8(e)) he shall immediately forfeit all rights and
               entitlements under the Plan.

          (e)  NONCOMPETITION.  The payment of Retirement Benefits to a
               Participant, as set forth in this Plan, shall immediately
               cease and be forfeited if the Participant, without the
               prior consent of the Board, directly or indirectly, renders
               advisory or any other services to, or becomes employed by,
               or participates or engages in any business competitive with
               any of the business activities of the Company (or any
               subsidiary or affiliate of the Company) in any states
               and/or foreign countries in which the Company or any of its
               subsidiaries or affiliates do business.

          (f)  CONSULTATION.  As a condition to the payment of Retirement
               Benefits as set forth in this Plan, a Participant shall
               make himself available to the Company for ten (10) years
               after Retirement as an independent consultant for
               consultation at the request of the Company at reasonable
               business hours and upon reasonable notice, and subject to
               the conditions of health, without further compensation
               except necessary and proper business or travel expenses
               required in connection with such consultation.

          (g)  NON-DISCLOSURE OF INFORMATION.  As a condition to the
               payment of Retirement Benefits as set forth in this Plan,
               a Participant shall not, directly or indirectly, use or
               permit the use of any confidential or other proprietary
               information of a special and unique nature and value to the
               Company, including, but not limited to, technological data,
               trade secrets, systems, procedures, confidential reports,
               client lists, client relationships, marketing strategies of
               the Company (or any subsidiary or affiliate of the
               Company), information with respect to the nature and type
               of services rendered by the Company, or financial
               information concerning the Company.

          (h)  OPTIONAL FORMS OF PAYMENT.  In lieu of a life annuity, a
               Participant may elect to receive his Retirement Benefit in
               the form of a joint and survivor annuity by electing such
               alternate form of benefit prior to his Retirement.  Under
               this option, the Participant shall receive for his lifetime
               under this Plan a reduced annual Retirement Benefit with
               the additional provision that, effective with the calendar
               month following the death of the Participant after
               Retirement, the Company will pay to the surviving spouse of
               the Participant a monthly benefit equal to one-half (1/2)
               of the amount which had been payable to the Participant. 
               The reduced amount payable to the Participant shall be
               determined such that the joint and survivor benefit is the
               actuarial equivalent (determined using the same fifty
               percent (50%) Joint and Survivor conversion factors as
               specified in the AFLAC Incorporated Pension Plan) of the
               Participant's Retirement Benefit payable as a life annuity.


                                 EXH 10.3.1-3

<PAGE>
      4.  TIME OF PAYMENT.

          A Retirement Benefit shall commence on the first day of the
calendar month coinciding with or next following a Participant's Retirement
or death (in the case of the benefit provided under Section 3(c) hereof).

      5.  VESTING.

          Except as otherwise provided in Section 8 of the Plan, no benefit
shall be payable to a Participant if the Participant incurs a Termination of
Employment or is removed from participation in the Plan by the Board prior to
his Early Retirement Date.

      6.  NONALIENABILITY.

          Except for the withholding of any tax under the laws of the United
States or any state or locality, no Retirement Benefit payable at any time
hereunder shall be subject in any manner to alienation, sale, transfer,
assignment, pledge, attachment or other legal process, or encumbrance of any
kind.  Any attempt to alienate, sell, transfer, assign, pledge or otherwise
encumber any such Retirement Benefit, whether currently or hereafter payable,
shall be void.  Except as otherwise specifically provided by law, no
Retirement Benefit shall, in any manner, be liable for or subject to the
debts or liabilities of any Participant or any other person entitled to such
benefits.

      7.  MISCELLANEOUS.

          (a)  NO RIGHT TO CONTINUED EMPLOYMENT.  This Plan shall not be
               construed as providing any Participant with the right to
               be retained in the employ of the Company (or any subsidiary
               or affiliate of the Company) or to receive any benefit not
               specifically provided for hereunder.

          (b)  PARTICIPATION IN OTHER PLANS.  Nothing contained herein
               shall exclude or in any manner modify or otherwise affect
               any existing or future rights of any Participant to
               participate in and receive the benefits of any 
               compensation, bonus, pension, life insurance, medical and
               hospitalization insurance or other employee benefit plan
               or program to which he otherwise might be or become 
               entitled as an employee of the Company (or any subsidiary
               or affiliate of the Company).

          (c)  GOVERNING LAW.  This Plan shall be construed in accordance
               with and governed by the laws of the State of Georgia,
               without regard to the conflict of law principles of 
               Georgia.

          (d)  INCAPACITY.  If the Company determines that any Participant
               is unable to care for his affairs because of illness or
               accident, any Retirement Benefit payment due hereunder
               (unless a prior claim therefore shall have been made by a
               duly appointed guardian, committee, or other legal
               representative) may be paid to such Participant's spouse,
               child, brother or sister, or to any person deemed by the
               Company to have incurred expenses for such person otherwise

                                 EXH 10.3.1-4

<PAGE>
               entitled to payment.  Any such payment shall be a complete
               discharge of the liabilities of the Company hereunder.

          (e)  AMENDMENT OR TERMINATION OF THE PLAN.  The Company shall
               have the right, at any time and from time to time, to amend
               in whole or in part, or to terminate any of the provisions
               of this Plan, and such amendment or termination shall be
               binding upon all Participants and parties in interest;
               provided, however, that no such amendment or termination
               shall impair any vested rights which have accrued to
               Participants hereunder prior to the date of such amendment
               or termination.  Notwithstanding any other provisions of
               this Plan, for a period of three years following a Change
               in Control (as defined in Section 8(c) hereof), this Plan
               may not be (i) terminated or (ii) amended in any manner
               which would adversely affect in any way the amount of or
               the entitlement to retirement benefits hereunder or remove
               a Participant from participation hereunder.
               Notwithstanding any other provisions of this Section 7, the
               foregoing provisions of this paragraph may not be amended
               following a Change in Control without the written consent
               of a majority in both number and interest of the 
               Participants who are actively employed by the Company (or
               any subsidiary or affiliate of the Company), both 
               immediately prior to the Change in Control and at the date
               of such amendment.

          (f)  GENDER.  The masculine pronoun wherever used shall include
               the feminine pronoun, and the singular shall include the
               plural unless the context clearly indicates the 
               distinction.

          (g)  HEADINGS.  The headings of Sections and paragraphs herein
               are included solely for convenience of reference and shall
               not affect the meaning or interpretation of any of the
               provisions of this Plan.

      8.  CHANGE IN CONTROL OF THE COMPANY.

          (a)  TERMINATION WITHIN TWO YEARS OF A CHANGE IN CONTROL.  If a
               Participant's Termination of Employment occurs during the
               two-year period following a Change in Control of the 
               Company, unless such Termination of Employment is (A)
               because of the Participant's death or Disability (as 
               defined in Section 8(d)), (B) by the Company (or any
               subsidiary or affiliate of the Company) for Cause (as
               defined in Section 8(e)), or (C) by the Participant other
               than for Good Reason (as defined below) (such Termination
               of Employment being hereinafter referred to as "Qualifying
               Termination"), such Participant shall be one hundred
               percent (100%) vested in his Retirement Benefit and the
               Company shall pay to the Participant, no later than the
               fifth day following the date of the Participant's
               Qualifying Termination, a lump sum amount (the "Cash-Out
               Payment") equal to the greater of (i) the present value
               (determined as of the date of the Qualifying Termination)
               of the Retirement Benefit (assuming payment in the form

                                 EXH 10.3.1-5

<PAGE>
               of a single life annuity) (a) to which the Participant is
               entitled as of the date of the Qualifying Termination, or
               (b) in the case of a Participant who has not yet qualified
               for early retirement as of the date of his Qualifying
               Termination, to which the Participant would have been
               entitled had he remained in the employ of the Company until
               his Early Retirement Date, and (ii) three times the
               Participant's Final Pay.  The present value of the
               Retirement Benefit described in clause (i) above shall be
               determined by using the mortality table and interest rate
               utilized in the most recent actuarial valuation for the
               AFLAC Incorporated Pension Plan.

          (b)  LIMITATION ON PAYMENTS.  Notwithstanding any other 
               provisions of this Plan in the event that any payment
               or benefit received or to be received by a Participant
               in connection with a Change in Control or the termination
               of the Participant's employment (whether pursuant to the
               terms of this Plan or any other plan, arrangement or
               agreement with the Company, any Person whose actions result
               in a Change in Control or any Person affiliated with the
               Company or such Person) (all such payments and benefits
               including the Cash-Out Payment, being hereinafter called
               "Total Payments") would not be deductible (in whole or in
               part), by the Company, an affiliate or Person making such
               payment or providing such benefit as a result of Section
               280G of the Internal Revenue Code of 1986 (the "Code"),
               then, to the extent necessary to make such portion of the
               Total Payments deductible (and after taking into account
               any reduction in the Total Payments provided by reason of
               Section 280G of the Code in such other plan, arrangement 
               or agreement), the Cash-Out Payment shall be reduced (if
               necessary, to zero).  For purposes of this limitation:  (i)
               no portion of the Total Payments, the receipt or enjoyment
               of which the Participant shall have effectively waived in
               writing prior to the Termination of Employment shall be
               taken into account; (ii) no portion of the Total Payments
               shall be taken into account which in the opinion of tax
               counsel selected by the Company's independent auditors and
               reasonably acceptable to the Participant does not 
               constitute a "parachute payment" within the meaning of
               Section 280G(b)(2) of the Code, including by reason of
               Section 280G(b)(4)(A) of the Code; (iii) the Cash-Out
               Payment shall be reduced only to the extent necessary so 
               that the Total Payments (other than those referred to in
               clauses (i) or (ii)) in their entirety constitute 
               reasonable compensation for services actually rendered
               within the meaning of Section 280(b)(4)(B) of the Code or
               are otherwise not subject to disallowance as deductions, 
               in the opinion of the tax counsel referred to in clause
               (ii); and (iv) the value of any non-cash benefit or any
               deferred payment or benefit included in the Total Payments
               shall be determined by the Company's independent auditors
               in accordance with the principles of Sections 280G(d)(3)
               and (4) of the Code.



                                 EXH 10.3.1-6

<PAGE>
          (c)  CHANGE IN CONTROL.  For purposes of the Plan, a "Change in
               Control of the Company" shall be deemed to have occurred
               if the conditions set forth in any one of the following
               paragraphs shall have been satisfied:

               (I)   any Person is or becomes the Beneficial Owner, 
                     directly or indirectly, of securities of the Company
                     (not including in the securities beneficially owned
                     by such Person any securities acquired directly from
                     the Company or its affiliates) representing thirty
                     percent (30%) or more of the combined voting power
                     of the Company's then outstanding securities; or

               (II)  during any period of two consecutive years (not
                     including any period prior to adoption of this Plan),
                     individuals who at the beginning of such period
                     constitute the Board and any new director (other than
                     a director designated by a Person who has entered 
                     into an agreement with the Company to effect a
                     transaction described in clause (I), (III) or (IV) of
                     this paragraph), whose election by the Board of
                     nomination for election by the Company stockholders
                     was approved by a vote of at least two-thirds (2/3)
                     of the directors then still in office who either were
                     directors at the beginning of the period or whose
                     election or nomination for election was previously so
                     approved, cease for any reason to constitute a 
                     majority thereof; or

               (III) the shareholders of the Company approve a merger or
                     consolidation of the Company with any other 
                     corporation, other than (i) a merger or consolidation
                     which would result in the voting securities of the
                     Company outstanding immediately prior thereto
                     continuing to represent (either by remaining 
                     outstanding or by being converted into voting
                     securities of the surviving entity), in combination
                     with the ownership of any trustee or other fiduciary
                     holding securities under an employee benefit plan of
                     the Company, at least seventy-five percent (75%) of
                     the combined voting power of the voting securities of
                     the Company or such surviving entity outstanding
                     immediately after such merger or consolidation, or 
                     (ii) a merger or consolidation effected to implement
                     a recapitalization of the Company (or similar
                     transaction) in which no Person acquires more than
                     fifty percent (50%) of the combined voting power of
                     the Company's then outstanding securities; or

               (IV)  the shareholders of the Company approve a plan of
                     complete liquidation of the Company or an agreement
                     for the sale or disposition by the Company of all or
                     substantially all the Company's assets.

          (d)  DISABILITY.  As used herein, the term "Disability" shall 
               mean, as a result of a Participant's incapacity due to
               physical or mental illness, his absence from the full-time

                                 EXH 10.3.1-7

<PAGE>
               performance of his duties with the Company (or any
               subsidiary or affiliate of the Company) for six consecutive
               months, and his failure to return to the full-time
               performance of his duties within thirty (30) days after
               written notice of termination is given.

          (e)  CAUSE.  As used herein, the term "Cause" shall mean (i) the
               willful and continued failure by a Participant to 
               substantially perform the Participant's duties with the
               Company or a subsidiary or affiliate of the Company (other
               than any such failure resulting from the Participant's
               incapacity due to physical or mental illness or any such
               actual or anticipated failure after a Participant gives a
               notice of termination of employment for Good Reasons) after
               a written demand for substantial performance is delivered 
               to the Participant by the Board, which demand specifically
               identifies the manner in which the Board believes that the
               Participant has not substantially performed the 
               Participant's duties, or (ii) the willful engaging by the
               Participant in conduct which is demonstrably and 
               materially injurious to the Company or its subsidiaries,
               monetarily or otherwise.  For purposes of clauses (i) and
               (ii) of this definition, no act, or failure to act, on the
               Participant's part shall be deemed "willful" unless done,
               or omitted to be done, by the Participant not in good 
               faith and without reasonable belief that the Participant's
               act, or failure to act, was in the best interest of the
               Company.  Notwithstanding the foregoing, a termination for
               Cause shall not be deemed to have occurred unless and until
               there shall have been delivered to the Participant a copy
               of a resolution duly adopted by the affirmative vote of not
               less than three-quarters (3/4) of the entire membership of
               the Board at a meeting of the Board called and held for
               such purpose (after reasonable notice to the Participant 
               and an opportunity for him, together with his counsel, to
               be heard before the Board), finding that in the good faith
               opinion of the Board the Participant engaged in conduct
               set forth above in this Section 8(e) and specifying the
               particulars thereof in detail.

          (f)  GOOD REASON.  As used herein, the term "Good Reason" shall
               mean, without the express written consent of the 
               Participant, the occurrence after a Change in Control of
               the Company of any of the following circumstances unless,
               in the case of paragraph (i), (v) or (vi), such 
               circumstances are fully corrected prior to the date the
               Participant terminates employment.

               (i)   the assignment to the Participant of any duties
                     inconsistent with the position he held in the Company
                     (or any subsidiary or affiliate of the Company)
                     immediately prior to the Change in Control of the
                     Company, or a significant adverse alteration in the
                     nature or status of his responsibilities from those
                     in effect immediately prior to such change;



                                 EXH 10.3.1-8

<PAGE>
               (ii)  a reduction by the Company in the Participant's 
                     annual base salary, or a reduction by the Company in
                     the Participant's total compensation, as in effect on
                     the Effective Date or as the same may be increased
                     from time to time;

               (iii) the relocation of the Company's principal executive
                     offices to a location outside the Columbus, Georgia
                     Metropolitan Area (or, if different, the metropolitan
                     area in which such offices are located immediately
                     prior to the Change in Control of the Company) or the
                     Company's requiring the Participant to be based
                     anywhere other than the Company's principal executive
                     offices except for required travel on the Company's
                     business to an extent substantially consistent with
                     the Participant's business travel obligations
                     immediately prior to the Change in Control;

               (iv)  the failure by the Company (or any subsidiary or
                     affiliate of the Company) to pay to the Participant
                     any portion of his current compensation within seven
                     (7) days of the date such compensation is due;

               (v)   the failure by the Company (or any subsidiary or
                     affiliate of the Company) to continue in effect any
                     compensation plan in which the Participant 
                     participates immediately prior to the Change in
                     Control of the Company which is material to the
                     Participant's total compensation, unless an equitable
                     arrangement (embodied in an ongoing substitute or
                     alternative plan) has been made with respect to such
                     plan, or the failure by the Company (or any 
                     subsidiary or affiliate of the Company) to continue
                     the Participant's participation therein (or in such
                     substitute or alternative plan) on a basis not 
                     materially less favorable, both in terms of the 
                     amount of benefits provided and the level of the
                     Participant's participation relative to other
                     Participants, as existed at the time of the Change
                     in Control of the Company; or

               (vi)  the failure by the Company (or any subsidiary or
                     affiliate of the Company) to continue to provide the
                     Participant with benefits substantially similar to
                     those enjoyed by him under any of the Company's life
                     insurance, medical, health and accident, retirement,
                     or disability plans in which he was participating at the
                     time of the Change in Control of the Company, the taking
                     of any action by the Company (or any subsidiary or
                     affiliate of the Company) which would directly or
                     indirectly materially reduce any of such benefits or
                     deprive the Participant of any material fringe benefit
                     enjoyed by him at the time of the Change in Control of
                     the Company, or the failure by the Company (or any
                     subsidiary or affiliate of the Company) to provide the
                     Participant with the number of paid vacation days to 
                     which he is entitled on the basis of years of service
               
                                 EXH 10.3.1-9

<PAGE>
                     with the Company (or any subsidiary or affiliate of the
                     Company) in accordance with the Company's normal
                     vacation policy in effect at the time of the Change in
                     Control of the Company.

               A Participant's right to terminate his employment for Good
               Reason shall not be affected by the Participant's incapacity
               due to physical or mental illness.  The Participant's 
               continued employment shall not constitute consent to, or a
               waiver of rights with respect to any act or failure to act,
               constituting Good Reason hereunder.

          (g)  PERSON.  As used herein, the term "Person" shall have the
               meaning given in Section 3(a)(9) of the Securities Exchange
               Act of 1934, as modified and used in Sections 13(d) and 14(d)
               thereof; however, a Person shall not include (i) the Company
               or any of its subsidiaries, (ii) a trustee or other fiduciary
               holding securities under an employee benefit plan of the
               Company or any of its subsidiaries, (iii) an underwriter
               temporarily holding securities pursuant to an offering of such
               securities, or (iv) a corporation owned, directly or
               indirectly, by the stockholders of the Company in
               substantially the same proportions as their ownership of stock
               of the Company.


      9.  SUCCESSORS.

          The Company shall require any successor (whether direct or
indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business and/or assets of the Company to expressly
assume the Company's obligations hereunder in the same manner and to the same
extent that the Company would be required to perform if no such succession
had taken place.

     10.  LEGAL EXPENSES.

          The Company shall pay or reimburse a Participant for all fees and
disbursements of counsel, if any, incurred by the Participant in seeking to
obtain or enforce any right or benefit provided by this Plan.


                                           AFLAC INCORPORATED


                                           /s/ Daniel P. Amos
                                           _____________________________
                                           DANIEL P. AMOS
                                           Chief Executive Officer

ATTEST:  /s/ Joey M. Loudermilk
         _____________________________
         Corporate Secretary


             (CORPORATE SEAL)


                                 EXH 10.3.1-10


<PAGE>























                                EXHIBIT 10.5*




































<PAGE>


                            EMPLOYMENT AGREEMENT


     THIS AGREEMENT, made and entered into as of January 1, 1995, by and
between AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS, a Georgia
corporation (hereinafter "AFLAC"), and YOSHIKI OTAKE (hereinafter "OTAKE").

     WHEREAS, AFLAC and OTAKE desire to enter into an Employment Agreement
and to set forth the terms and conditions of OTAKE's employment; and 

     WHEREAS, AFLAC and OTAKE desire to terminate any and all other
employment agreements heretofore existing between them prior to January 1,
1995; and

     WHEREAS, AFLAC believes that OTAKE has made and continues to make
substantial and highly significant contributions to the development and
expansion of AFLAC-Japan; and

     WHEREAS, OTAKE was one of the founders of AFLAC-Japan and has
continuously headed its sales force, and AFLAC recognizes the special
contributions made by OTAKE including the development and continuing
expansion of AFLAC-Japan.

     NOW, THEREFORE, the parties, for and in consideration of the mutual
covenants and agreements hereinafter contained, do contract and agree as
follows:

                            1.  EMPLOYMENT.

     AFLAC agrees to employ OTAKE for the term of this Agreement in the
capacity set forth herein and OTAKE agrees to devote full-time to his duties
hereunder as specified.

                               2.  TERM.

     OTAKE's employment hereunder shall be for the period commencing January
1, 1995 and continuing through December 31, 2004 (10 years), unless sooner
terminated as hereinafter provided, and may be renewed thereafter on an
annual basis by mutual consent of the parties to this Agreement.

                           3.  COMPENSATION.

     a)  BASE SALARY.  For the year 1995, AFLAC shall pay as salary to OTAKE
an amount equal to 68,290,000 yen.  For 1996 and subsequent years, OTAKE
shall be considered for salary increases in the same general proportion as
the annual increases in the base salaries of other senior executive officers
of Corporation as determined by the Compensation Committee of AFLAC
Incorporated's Board of Directors (the "Board").

     b)  MANAGEMENT INCENTIVE PLAN.  In addition to the Base Salary paid to
Otake, AFLAC shall, for each calendar year of OTAKE's employment by AFLAC,
beginning with the calendar year 1995, continue to pay OTAKE, as performance
bonus compensation, an amount determined each year under AFLAC's current
Management Incentive Plan (short-term Incentive Program) with a target level
based on at least thirty-five percent (35%) of base salary.  Nothing in this 

                                 EXH 10.5-1

<PAGE>
paragraph shall preclude OTAKE from receiving additional discretionary
bonuses approved by the Board of AFLAC Incorporated.

     c)  STOCK OPTIONS.  OTAKE shall continue to be eligible to be awarded
stock options to purchase AFLAC Incorporated's common stock under its Stock
Option Plans for selected key employees and Directors during the term of this
Agreement.

                               4.  DUTIES.

     Pursuant to the terms and conditions of this Agreement, OTAKE will
provide executive management services as Chairman of AFLAC-Japan and continue
to be the sole AFLAC representative (Director) registered in Japan.  OTAKE
will assume the title and position of "Director Chairman of AFLAC-Japan"
(hereinafter referred to as the "Director Chairman").  The Director Chairman
shall be directly responsible to the Chief Executive Officer of AFLAC and
shall perform any and all assignments that the Chief Executive Officer or the
President of AFLAC or their designated representatives may request the
Director Chairman to perform.  It is specifically agreed and understood that
the policies and directives of AFLAC will be promptly and fully implemented
by the Director Chairman in the management and operation of AFLAC-Japan to
the extent such policies and directives do not contravene or violate Japanese
laws, directives of the Ministry of Finance of Japan or administrative
guidance governing the operations of AFLAC in Japan.  Subject to AFLAC's
Bylaws and with the prior consent of AFLAC, OTAKE shall appoint the President
of AFLAC-Japan (hereinafter referred to as the "President-Japan").  Subject
to AFLAC's bylaws, OTAKE shall appoint one or more executive vice presidents,
and senior vice presidents (hereinafter referred to as Executive Officers)
and any other officers (hereinafter referred to as Supervisory Officers),
upon taking into consideration the nominations for such posts made by the
President-Japan. 

     The Corporation's Chief Executive Officer may terminate OTAKE's service
as Director Chairman at any time by giving OTAKE sixty (60) days written
notice.  From the termination date until OTAKE attains age sixty-five (65),
if OTAKE remains mentally and physically sound, OTAKE shall be allowed to
continue his employment with such status as deemed appropriate by AFLAC, with
a starting salary equivalent to seventy percent (70%) of his last salary,
subject to annual cost-of-living increases as described in Section 3(a)
above.  This continued employment shall not adversely affect the base figure
for the retirement benefits as set forth in Section 6(b) below.  OTAKE will
continue to participate in the Management Incentive Plan as described in
Section 3(b) above.

                            5.  OTHER BENEFITS.

     During his service as Director Chairman, OTAKE will be furnished office
space suitable to this position, an automobile and driver, secretarial
support and other benefits usual to a similar position in Japan.

                              6.  RETIREMENT.

     AFLAC, in recognition of OTAKE's role in the development and expansion
of the AFLAC-Japan, and in consideration of the value to AFLAC of offering
OTAKE a retirement plan which will encourage his continued employment until
date of retirement and thereafter assure his continued service in an advisory
capacity and to preclude him from rendering any service, assistance or advice

                                 EXH 10.5-2

<PAGE>
to any competitor of AFLAC, hereby agrees to the following retirement plan
for OTAKE:

     a)  ELIGIBILITY FOR RETIREMENT.  Subject to the terms and conditions of
this Agreement, OTAKE shall be eligible for retirement as follows:

          1)  At age sixty-five (65) -- mandatory retirement with full
              benefits, as defined below.



          2)  Early retirement -- At the request of OTAKE and subject to
              approval of the Chief Executive Officer of AFLAC, or at the
              request of the CEO, OTAKE may take voluntary retirement with
              full benefits, as defined below.

          3)  Early retirement -- Total and Permanent Disability prior to
              attainment of age sixty-five (65), retirement with full
              benefits, as defined below.  Disability is defined as any
              physical or mental condition which prevents OTAKE from
              performing the normal functions of his duties as defined
              herein.

     b)  RETIREMENT BENEFITS.  Upon retirement, OTAKE shall be paid benefits
under either Sub-section (1) or (2) below:

          1)  Full Retirement Without Surviving Spouse Benefit.  Participant
              shall be paid, at the same intervals as active employees of the
              AFLAC-Japan, at the rate of sixty percent (60%) of the
              compensation equal to Base Salary and Management Incentive Plan
              Bonus (Section 3(a) and 3(b) above) received from AFLAC, or
              AFLAC-Japan, for either:

              (a)  the last twelve (12) months of active employment with
                   AFLAC, or

              (b)  the highest compensation received in any calendar year of
                   this Agreement preceding the date of retirement, whichever
                   is higher; such retirement compensation to be paid for the
                   lifetime of OTAKE and to be terminate at the end of the
                   calendar month in which OTAKE's death occurs.   

          2)  Full Retirement with Surviving Spouse Benefit.  At the option
              of OTAKE, and subject to his written notice of such election
              being filed by OTAKE with the Secretary of AFLAC on or before
              the effective date of retirement, OTAKE may elect to receive
              for his lifetime a reduced compensation in the amount of fifty
              -four percent (54%) of previous compensation, as set forth in
              Section (1) above, with the additional provision that,
              effective with the calendar month following the death of OTAKE
              after retirement, AFLAC will pay monthly to the surviving
              spouse of OTAKE one-half (1/2) of the amount which OTAKE would
              have received as retirement income had he survived, such
              survivor's income to be paid for the appropriate period of time
              shown below:

               (a)  If at the time of OTAKE's death, the surviving spouse is
                    fifty-five (55) years of age or older, then such
                                 EXH 10.5-3

<PAGE>
                    survivor's benefit shall be paid for the lifetime of the
                    surviving spouse, or

               (b)  If at the time of OTAKE's death, the surviving spouse is
                    younger than 55 years of age, then such survivor's
                    benefit shall be paid only for a maximum period of 20
                    years from OTAKE's death or until the surviving spouse's
                    earlier death, whichever occurs first.

     c)  ADJUSTMENTS TO RETIREMENT BENEFITS.  All retirement benefits paid
under Sub-section b) above shall be subject to annual cost-of-living type
increases proportionate to any such compensation increases granted each year
to the most senior officers of AFLAC-Japan, or, at the option of AFLAC, by
any alternate reasonable index of cost-of-living increases.

     d)  After Retirement, OTAKE shall be furnished suitable office space and
secretarial support for the maintenance of his consultation work for AFLAC,
with payment by AFLAC of appropriate expenses.

     e)  After Retirement, OTAKE and his spouse shall receive for their
lifetime full medical expense benefits, either through direct payment by
AFLAC or, at the option of AFLAC, by insurance paid by AFLAC.

                      7.  TERMINATION FOR GOOD CAUSE

     Notwithstanding any other provision of this Agreement, AFLAC shall have
the right to terminate OTAKE for good cause at which time AFLAC shall no
longer be required to pay any benefits under this Agreement.  "Good cause"
shall mean:  (i) OTAKE's willful and deliberate failure to substantially
perform his executive and management duties hereunder for a continuous period
of more than sixty (60) days for reasons other than OTAKE's sickness, injury,
or disability; (ii) the willful and deliberate conduct by OTAKE which is
intended by OTAKE to cause, and which does in fact result in substantial
injury or damage to AFLAC; or (iii) the conviction or plea of guilty by OTAKE
of a felony crime involving moral turpitude.

                           8.  CONSULTATION.

     As a condition to the payment of retirement benefits as set forth in
this Employment Agreement, OTAKE agrees to make himself available to AFLAC
after retirement as an independent consultant for consultation by request of
AFLAC at reasonable business hours and upon reasonable notice, and subject to
conditions of health, without further compensation, except necessary and
proper business, travel or entertainment expenses required in connection with
such consultation.

                           9.  NON-COMPETITION.

     As a further condition to the payment of benefits (including retirement
benefits), OTAKE agrees that so long as benefits are paid to him by AFLAC he
will not, without the prior written consent of the Chief Executive Officer of
AFLAC, directly or indirectly render advisory or any other services to, or
become employed by, or participate or engage in any business competitive with
any of the insurance business activities of AFLAC or its subsidiaries in any
states and/or foreign countries in which it or its subsidiaries do business.



                                 EXH 10.5-4

<PAGE>
               10.  RIGHTS UNDER OTHER AFLAC RETIREMENT PLANS.

     In consideration of the benefits contained herein, OTAKE waives any and
all rights to participate in any and all other AFLAC or AFLAC-Japan
retirement or pension plans.

                            11.  IRREVOCABLE.

     Upon execution by both parties hereto, the agreement shall be binding on
the parties hereto and cannot be amended, modified, suspended, or
supplemented in any respect except by an agreement in writing executed by
both parties hereto.

                         12.  SUCCESSORS OF AFLAC.

     This Agreement shall be binding upon any successor to AFLAC and such
successor shall be deemed substituted for AFLAC for all purposes under this
Agreement.

                       13.  CONSOLIDATION OR MERGER.

     In the event AFLAC consolidates or merges into another corporation which
survives the consolidation or merger, it is AFLAC's intent that such
surviving corporation shall assume this Agreement, and upon such assumption
OTAKE and the survivor shall become obligated to perform the terms and
conditions hereof and the term "AFLAC" as used in this Agreement shall be
deemed to refer to such survivor.

                             14.  ARBITRATION.

     Matters not specifically mentioned herein shall be resolved upon mutual
consultation in accordance with the principles of good faith and trust.  Any
unresolved dispute arising out of or relating to this Agreement or
controversy relating to the interpretation or breach hereof shall be settled
by arbitration at a mutually agreeable location in the United States in
accordance with the commercial arbitration rules of the American Arbitration
Association.

                           15.  APPLICABLE LAW.

     This Agreement is intended to and shall be governed by the laws of the
State of Georgia.

                           16.  ENTIRE AGREEMENT.

     This Agreement shall supersede any other contract of employment or
retirement, whether oral or in writing, between AFLAC and OTAKE.











                                 EXH 10.5-5

<PAGE>
     IN WITNESS WHEREOF, AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
has caused this Agreement to be executed in its corporate name and by its
officers thereto fully authorized, this 24th day of October 1994, in the
State of Georgia.





 /s/ Yoshiki Otake                    AMERICAN FAMILY LIFE
- -------------------------(L.S.)       ASSURANCE COMPANY OF
YOSHIKI OTAKE                         COLUMBUS, GEORGIA (AFLAC)
                    

 /s/ Masatami Ohtsuka
- -------------------------(L.S.)
WITNESS                            BY:   /s/ Daniel P. Amos
                                        --------------------------
                                        DANIEL P. AMOS, CEO


                               ATTEST:   /s/ Joey M. Loudermilk
                                        --------------------------
                                        JOEY M. LOUDERMILK
                                        Secretary

































                                 EXH 10.5-6



<PAGE>























                                EXHIBIT 10.8*




































<PAGE>
                           EMPLOYMENT AGREEMENT


     THIS AGREEMENT, made and entered into as of January 1, 1995, by and
between AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS, a Georgia
corporation (hereinafter "AFLAC"), and HIDEFUMI MATSUI (hereinafter
"MATSUI").

     WHEREAS, AFLAC and MATSUI desire to enter into an Employment Agreement
and to set forth the terms and conditions of MATSUI's employment; and 

     WHEREAS, AFLAC and MATSUI desire to terminate any and all other
employment agreements heretofore existing between them prior to January 1,
1995; and

     NOW, THEREFORE, the parties, for and in consideration of the mutual
covenants and agreements hereinafter contained, do contract and agree as
follows:

                              1.  EMPLOYMENT.

     AFLAC agrees to employ MATSUI for the term of this Agreement in the
capacity set forth herein and MATSUI agrees to devote full-time to his duties
hereunder as specified.

                                 2.  TERM.

     MATSUI's employment hereunder shall be for the period commencing January
1, 1995 and continuing through December 31, 2004 (10 years), unless sooner
terminated as hereinafter provided, and may be renewed thereafter on an
annual basis by mutual consent of the parties to this Agreement.

                              3.  COMPENSATION.

     a)  BASE SALARY.  For the year 1995, AFLAC shall pay as salary to MATSUI
an amount equal to 37,220,000 yen.  For 1996 and subsequent years, MATSUI
shall be considered for salary increases in the same general proportion as
the annual increases in the base salaries of other senior executive officers
of AFLAC.

     b)  MANAGEMENT INCENTIVE PLAN.  In addition to the Base Salary paid to
MATSUI, AFLAC shall, for each calendar year of MATSUI's employment by AFLAC,
beginning with the calendar year 1995, continue to pay MATSUI, as performance
bonus compensation, an amount determined each year under AFLAC's current
Management Incentive Plan (short-term Incentive Program) with a target level
based on at least thirty-five percent (35%) of base salary.  Nothing in this
paragraph shall preclude MATSUI from receiving additional discretionary
bonuses approved by the Board of AFLAC Incorporated.

     c)  STOCK OPTIONS.  MATSUI shall continue to be eligible to be awarded
stock options to purchase AFLAC Incorporated's common stock under its Stock
Option Plans for selected key employees and Directors during the term of this
Agreement.

                               4.  DUTIES.

     Pursuant to the terms and conditions of this Agreement, MATSUI shall 

                                 EXH 10.8-1

<PAGE>
assume the title and position of President-Japan of AFLAC-Japan (hereinafter
referred to as the "President-Japan").  The President-Japan shall be directly
responsible to the Director Chairman of AFLAC-Japan (hereinafter referred to
as the "Director Chairman") and shall perform any and all assignments that
the Director Chairman may request the President-Japan to perform.  The
President-Japan shall have primary responsibility to oversee and manage the
day-to-day business operations of AFLAC-Japan under the Director Chairman's
instructions and pursuant to the policies, rules and regulations of AFLAC,
and any relevant Ministry of Finance directives or administrative guidance. 
As a member of the Executive Committee and the Chair of the Management
Committee of AFLAC-Japan, the President-Japan shall participate in the
determination of overall management policies and corporate planning. 
Further, he shall participate in the decision-making process of AFLAC-Japan
as described in the internal rules of AFLAC-Japan, which set forth guidelines
concerning the respective duties and scopes of authority of the Director
Chairman and the President-Japan.

                              5.  RETIREMENT.

     AFLAC, in consideration of the value to AFLAC of offering MATSUI a
retirement plan which will encourage his continued employment until date of
retirement and thereafter assure his continued service in an advisory
capacity and to preclude him from rendering any service, assistance or advice
to any competitor of AFLAC, hereby agrees to the following retirement plan
for MATSUI:

     a)  ELIGIBILITY FOR RETIREMENT.  Subject to the terms and conditions of
this Agreement, MATSUI shall be eligible for retirement as follows:

          1)  At age sixty-five (65) -- mandatory retirement at sixty-five
              percent (65%) of Base Salary (Section 3(a)) on the day before
              retirement.

          2)  From age fifty-five (55) to age sixty-five (65) -- voluntary
              retirement at fifty percent (50%) of Base Salary (Section 3(a))
              on the day before retirement.  

          3)  Early retirement -- Total and Permanent Disability prior to
              attainment of age sixty-five (65), retirement at fifty percent
              (50%) of Base Salary (Section 3(a)) on the day before
              Disability.  Disability is defined as any physical or mental
              condition which prevents MATSUI from performing the normal
              functions of his duties as defined herein.

     b)  RETIREMENT BENEFITS.  Upon retirement, MATSUI shall be paid benefits
under either Sub-section (1) or (2) below:

          1)  Retirement Without Surviving Spouse Benefit.  Participant shall
              be paid, at the same intervals as active employees of AFLAC-
              Japan, at the rate specified in Section 5(a). 

          2)  Retirement with Surviving Spouse Benefit.  At the option of
              MATSUI, and subject to his written notice of such election
              being filed by MATSUI with the Secretary of AFLAC on or before
              the effective date of retirement, MATSUI may elect to receive
              for his lifetime a reduced compensation in the amount of ninety
              percent (90%) of the rate specified in Section 5(a), with the

                                 EXH 10.8-2

<PAGE>
              additional provision that, effective with the calendar month
              following the death of MATSUI after retirement, AFLAC will pay
              monthly to the surviving spouse of MATSUI one-half (1/2) of the
              amount which MATSUI would have received as retirement income
              had he survived, such survivor's income to be paid for the
              appropriate period of time shown below:

               (a)  If at the time of MATSUI's death, the surviving  spouse
                    is fifty-five (55) years of age or older, then such
                    survivor's benefit shall be paid for the lifetime of the
                    surviving spouse, or

               (b)  If at the time of MATSUI's death, the surviving spouse is
                    younger than 55 years of age, then such survivor's
                    benefit shall be paid only for a maximum period of 20
                    years from MATSUI's death or until the surviving spouse's
                    earlier death, whichever occurs first.

     c)  ADJUSTMENTS TO RETIREMENT BENEFITS.  All retirement benefits paid
under Sub-section b) above shall be subject to annual cost-of-living type
increases proportionate to any such compensation increases granted each year
to the most senior officers of AFLAC-Japan, or, at the option of AFLAC, by
any alternate reasonable index of cost-of-living increases.

                        6.  TERMINATION FOR GOOD CAUSE

     Notwithstanding any other provision of this Agreement, AFLAC shall have
the right to terminate MATSUI for good cause at which time AFLAC shall no
longer be required to pay any benefits under this Agreement.  "Good cause"
shall mean:  (i) MATSUI's willful and deliberate failure to substantially
perform his executive and management duties hereunder for a continuous period
of more than sixty (60) days for reasons other than MATSUI's sickness,
injury, or disability; (ii) the willful and deliberate conduct by MATSUI
which is intended by MATSUI to cause, and which does in fact result in
substantial injury or damage to AFLAC; or (iii) the conviction or plea of
guilty by MATSUI of a felony crime involving moral turpitude.

                              7.  NON-COMPETITION.

     As a further condition to the payment of benefits (including retirement
benefits), MATSUI agrees that so long as benefits are paid to him by AFLAC he
will not, without the prior written consent of the Chief Executive Officer of
AFLAC, directly or indirectly render advisory or any other services to, or
become employed by, or participate or engage in any business competitive with
any of the insurance business activities of AFLAC or its subsidiaries in any
states and/or foreign countries in which it or its subsidiaries do business.
   
                 8.  RIGHTS UNDER OTHER AFLAC RETIREMENT PLANS.

     In consideration of the benefits contained herein, MATSUI waives any and
all rights to participate in any and all other AFLAC or AFLAC-Japan
retirement or pension plans.

                             9.  IRREVOCABLE.

     Upon execution by both parties hereto, the agreement shall be binding on
the parties hereto and cannot be amended, modified, suspended, or 

                                 EXH 10.8-3

<PAGE>
supplemented in any respect except by an agreement in writing executed by
both parties hereto.

                         10.  SUCCESSORS OF AFLAC.

     This Agreement shall be binding upon any successor to AFLAC and such
successor shall be deemed substituted for AFLAC for all purposes under this
Agreement.

                        11.  CONSOLIDATION OR MERGER.

     In the event AFLAC consolidates or merges into another corporation which
survives the consolidation or merger, it is AFLAC's intent that such
surviving corporation shall assume this Agreement, and upon such assumption
MATSUI and the survivor shall become obligated to perform the terms and
conditions hereof and the term "AFLAC" as used in this Agreement shall be
deemed to refer to such survivor.

                               12.  ARBITRATION.

     Matters not specifically mentioned herein shall be resolved upon mutual
consultation in accordance with the principles of good faith and trust.  Any
unresolved dispute arising out of or relating to this Agreement or
controversy relating to the interpretation or breach hereof shall be settled
by arbitration at a mutually agreeable location in the United States in
accordance with the commercial arbitration rules of the American Arbitration
Association.

                             13.  APPLICABLE LAW.

    This Agreement is intended to and shall be governed by the laws of the
State of Georgia.

                            14.  ENTIRE AGREEMENT.

     This Agreement shall supersede any other contract of employment or
retirement, whether oral or in writing, between AFLAC and MATSUI.

     IN WITNESS WHEREOF, AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
has caused this Agreement to be executed in its corporate name and by its
officers thereto fully authorized, this 27th day of October, 1994, in the
State of Georgia.

 /s/ Hidefumi Matsui                  AMERICAN FAMILY LIFE
- -------------------------(L.S.)       ASSURANCE COMPANY OF
HIDEFUMI MATSUI                       COLUMBUS, GEORGIA (AFLAC)

 /s/ Kriss Cloninger  
- -------------------------(L.S.)
WITNESS                            BY:   /s/ Daniel P. Amos
                                        --------------------------
                                        DANIEL P. AMOS, CEO

                               ATTEST:   /s/ Joey M. Loudermilk
                                        --------------------------
                                        JOEY M. LOUDERMILK
                                        Secretary

                                 EXH 10.8-4



<PAGE>
























                                EXHIBIT 10.9*



































<PAGE>
STATE OF GEORGIA,
COUNTY OF MUSCOGEE:


                            EMPLOYMENT AGREEMENT


     THIS AGREEMENT, made and entered into as of the 25th day of October,
1994, by and between AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
(AFLAC), a Georgia corporation, hereinafter referred to as "Company," and DR.
E. STEPHEN PURDOM, a resident of said State and County, hereinafter referred
to as "Employee;"

                       W I T N E S S E T H    T H A T:

     WHEREAS, Company and Employee desire to enter into an Employment
Agreement and to set forth the terms and conditions of Employee's employment
as an executive employee by Company as its Executive Vice Present;

     NOW, THEREFORE, the parties, for and in consideration of the mutual
covenants and agreements hereinafter contained, do contract and agree as
follows, to-wit:

      1. PURPOSE AND EMPLOYMENT.  The purpose of this Agreement is to define
the relationship between Company as an employer and Employee as an employee
and Executive Vice President of the Company.

      2.  DUTIES.  Employee agrees to provide executive management services
as Executive Vice President of Company to Company and its subsidiaries and
affiliates on a full-time and exclusive basis; provided, however, nothing
shall preclude Employee from engaging in charitable and community affairs or
managing his own or his family's personal investments.

      3.  PERFORMANCE.  Employee agrees to devote all necessary time and his
best efforts in the performance of his duties as Executive Vice President of
Company on behalf of Company and its subsidiaries and affiliates.

      4.  TERM.  The term of employment under this Agreement shall begin
October 25, 1994, and shall continue for a period of three (3) years until
October 24, 1997, unless extended or sooner terminated as hereinafter
provided.  On an annual basis beginning effective October 25, 1995, the
scheduled term of this Agreement shall be extended for successive one year
periods unless written notice of termination is given prior to such annual
date by one party to the other party that the Agreement will not be extended
by its terms.

      5.  BASE SALARY.  For all the services rendered by Employee, Company
shall continue to pay Employee a base salary of Three Hundred Thousand
Dollars ($300,000.00) per year commencing October 25, 1994, said salary to be
payable in accordance with Company's normal payroll procedures.  Employee's
base salary may be increased annually during the term of this Agreement and
any extensions hereof as determined by the Compensation Committee of the
Board of Directors.

      6.  ADJUSTMENTS TO BASE SALARY.  Company and Employee shall, from time
to time, reflect increases in Employee's base salary as provided for in
Paragraph 5 by entering the change on the "Schedule of Compensation," as 

                                 EXH 10.9-1

<PAGE>
shown by the form attached hereto as Exhibit "A" and made a part hereof.  If
an increase in compensation is entered on said Schedule and duly signed by
the proper officers of Company and by Employee, said entry shall constitute
an amendment to this Employment Agreement as of the date of said entry and
shall supersede the base salary provided for in Paragraph 5 and any other
increases in Employee's base salary previously entered on said Schedule.

      7.  MANAGEMENT INCENTIVE PLAN.  In addition to the base salary paid to
Employee in accordance with Paragraph 5, Company shall, for each calendar
year of Employee's employment by Company, beginning with the calendar year
1994, continue to pay Employee, as performance bonus compensation, an amount
determined each year under Company's current Management Incentive Plan
(short-term Incentive Program) with a target level based on at least fifty
percent (50%) of base salary.  Nothing in this paragraph shall preclude
Employee from receiving additional discretionary bonuses approved by the
Chief Executive Officer or the Board.

      8.  EMPLOYEE BENEFITS.  Employee shall be eligible to participate with
other employees of the Company in all fringe benefit programs applicable to
employees generally which may be authorized and adopted from time to time by
the Board, including without limitation:  a qualified pension plan, a profit
sharing plan, a disability income or sick pay plan, a thrift and savings
plan, an accident and health plan (including medical reimbursement and
hospitalization and major medical benefits), and a group life insurance plan. 
In addition, Company shall furnish to Employee such other "fringe" or
employee benefits as are provided to key executive employees of Company and
such additional employee benefits which the Compensation Committee of the
Board shall determine to be appropriate to Employee's duties and
responsibilities as Executive Vice President of Company, including, without
limitation, reimbursement of legal and accounting expenses incurred by
Employee in connection with the preparation of his employment or other
agreements with Company and any expenses for legal, accounting or financial
services incurred by Employee in connection with his employment.

      9.  STOCK OPTION PLANS.  Employee shall be eligible to be awarded stock
options to purchase Company's common stock under Company's Stock Option Plans
for selected key employees and directors during the term of this Agreement.

     10.  WORKING FACILITIES AND EXPENSES.  Employee shall be provided with
an office, books, periodicals, stenographic and technical help, ground and
air transportation, and such other facilities, equipment, supplies and
services suitable to his position and adequate for the performance of his
duties.  The Company shall pay Employee's fees and dues in such social and
country clubs, civic clubs and business societies and associations as shall
be appropriate in facilitating Employee's job performance and in the best
interest of Company.  The Company shall also pay all appropriate business
liability insurance and any business licenses and fees pertaining to the
services rendered by Employee hereunder.

     Employee is encouraged and is expected, from time to time to incur
reasonable expenses for promoting the business of Company, including expenses
for social and civic club memberships and participation, entertainment,
travel and other activities associated with Employee's duties.  The cost of
all such activities shall be the expenses of Company unless the Compensation
Committee of the Board shall determine in advance that any such expense of
Employee should be paid by Employee.


                                 EXH 10.9-2

<PAGE>
     11.  VACATION.  Employee shall continue to be entitled to his vacation
time with pay during each calendar year in accordance with Company's vacation
policy for senior executive employees.  In addition, Employee shall be
entitled to such holidays as Company shall recognize for its employees
generally.

     12.  SICKNESS AND TOTAL DISABILITY.  Employee's absence from work
because of sickness or accident (not resulting in Employee becoming "totally
disabled," as that term is hereinafter defined) shall not result in any
adjustment in Employee's compensation or other benefits under this Agreement.

     Should Employee become totally disabled as a result of sickness or
accident and unable to adequately perform his regular duties prescribed under
this Agreement, his base salary (which shall continue to be adjusted as
provided for in Paragraph 5), together with incentive bonuses under the
Company's Management Incentive Plan and his participation in Company's
employee benefit programs and retirement plan shall continue without
reduction except as hereinafter provided, during the continuance of such
disability of a period not exceeding the earlier of (1) the end of the term
of this Agreement or any extension hereof or (2) a period of one and one-half
(1-1/2) years (547 calendar days) for each continuous disability.  Payments
pursuant to this paragraph 12 shall be reduced by any amounts paid to
Employee during any such period of disability from time to time under any
disability programs, plans or policies maintained by Company, its
subsidiaries or affiliates.

     Should Employee's total disability continue for a period beyond the end
of the term of this Agreement or in excess of 547 calendar days, this
Agreement shall, at the end of such period which first occurs, be
automatically terminated.  If, however, prior to such time, Employee's total
disability shall have ceased and he shall have resumed the adequate
performance of his duties hereunder, this Agreement shall continue in full
force and effect and Employee shall be entitled to continue his employment
hereunder and to receive his full compensation and other benefits as though
he had not been disabled; provided, however, unless Employee shall adequately
perform his duties hereunder for a continuous period of at least sixty (60)
calendar days following a period of total disability before Employee again
becomes totally disabled, he shall not be entitled to start a new 547-day
period under this paragraph, but instead may only continue under the
remaining portion of the original 547-day period of total disability.  In the
event Employee shall not adequately perform his duties hereunder for a
continuous period of at least sixty (60) calendar days following a period of
total disability, the running of the original 547-day period shall cease
during the time of Employee's adequate performance of his duties hereunder
before Employee again becomes totally disabled.

     It is understood that for purposes of this Paragraph 12, Employee shall,
upon his becoming totally disabled, be given such additional "credited
service" if necessary to fully qualify Employee under Company's Supplemental
Executive Retirement Plan (SERP) and to provide a survivor annuity to
Employee's spouse under the Plan.

     For the purpose of this Agreement, the term "totally disabled" or "total
disability" shall mean Employee's inability to adequately perform his
executive and management duties hereunder on account of accident or illness. 
It is understood that Employee's occasional sickness or other incapacity of
short duration may not result in his being or becoming "totally disabled;" 

                                 EXH 10.9-3

<PAGE>
however, such illness or incapacity could constitute Employee's being or
becoming "totally disabled" if such illness or incapacity is prolonged or
recurring.

     13.  TERMINATION OF EMPLOYMENT.

          A.  Termination by Company.  The Company's Chief Executive Officer
may terminate this Agreement, at any time, with or without "good cause"
("good cause" being hereinafter defined), by giving at least sixty (60) days'
written notice to Employee of its intention to terminate Employee's
employment without "good cause" or at least five (5) days' written notice to
Employee of its intention to terminate Employee's employment for "good
cause;" provided, however, Company may, at its selection, terminate
Employee's actual employment (so that Employee no longer renders services on
behalf of Company) at any time during said sixty (60) day or five (5) day
period; and,

               (1)  In the event such termination is for "good cause,"
Company shall be obligated only to:

          (a)  pay Employee his base salary as provided for in Paragraph 5 of
               this Agreement up to the termination date stated in said
               written notice; provided, however, if Company does not elect
               to terminate Employee's employment during said five (5) day
               period, but Employee, after receiving such notice of
               termination from Company, elects to leave the employ of
               Company prior to the end of said five (5) day period without
               the approval of Company, then Company shall pay said base
               salary only up to the date on which Employee actually
               terminates his employment;

          (b)  pay Employee any performance bonus due Employee under
               Paragraph 7 of this Agreement for the period ending on the
               termination date stated in said written notice or on such
               earlier date of Employee's actual termination of his
               employment prior to the end of said (5) day period if such
               termination is without the approval of Company.  The amount of
               said bonus, if any, shall be calculated on a prorata basis,
               using the number of days Employee was actually employed during
               such period, and the amount so calculated shall be paid to
               Employee within a reasonable time after the end of Company's
               fiscal year in which written notice of Employee's termination
               is given;

          (c)  continue to honor all fully vested stock options, subject to
               the terms thereof, granted to Employee prior to the
               termination date stated in said written notice or prior to
               such earlier date of Employee's actual termination of his
               employment prior to the end of said five (5) day period if
               such termination is without the approval of the Company;

          (d)  continue to pay all of Employee's fringe and other employee
               benefits as provided for in this Agreement up to the
               termination date stated in said written notice or up to such
               earlier date of Employee's actual termination of his
               employment prior to the end of said five (5) day period if
               such termination is without the approval of the Company.

                                 EXH 10.9-4

<PAGE>
          (e)  For purposes of this subparagraph (1) and paragraph 18 hereof,
               "good cause" shall mean:  (i) the willful and deliberate
               failure of Employee to substantially perform his executive and
               management duties hereunder for a continuous period of more
               than sixty (60) days for reasons other than Employee's
               sickness, injury or disability; (ii) the willful and
               deliberate conduct by Employee which is intended by Employee
               to cause, and which does in fact result in substantial injury
               or damage to Company; or (iii) the conviction or plea of
               guilty by Employee of a felony crime involving moral
               turpitude.

               (2)  In the event such termination is without "good cause," as
defined in subparagraph (1)(e) of this paragraph and, if applicable, subject
to the terms of paragraph 18, Company shall be obligated to:

          (a)  pay employee his base salary as provided for in paragraph 5 of
               this Agreement up to the end of the scheduled term of this
               Agreement;

          (b)  pay employee his performance bonus compensation as provided
               for in paragraph 7 of this Agreement up to the end of the
               scheduled term of this Agreement;

          (c)  continue to honor all stock options, subject to the terms
               thereof, granted to Employee prior to the termination date
               stated in said written notice, all of said options to be or
               become fully vested as of the termination date stated in said
               written notice;

          (d)  continue to pay or provide to Employee all of the retirement,
               health, life and disability benefits, as are provided for in
               this Agreement or under any programs, plans or policies
               covering Employee at the time of any such notice of
               termination, up to the end of the scheduled term of this
               Agreement, to the extent that continued eligibility or
               participation for this time period is permitted under the
               terms of the benefit plans.

          (e)  Company agrees that if Employee's employment is terminated for
               any reason other than "for good cause," as defined in
               paragraph (13)(A)(1)(e), Employee shall have the right to
               participate in the AFLAC Incorporated Employee Health Plan (so
               long as he meets the eligibility criterion of the Plan) until
               the earlier of his becoming eligible for coverage under
               another group plan, becoming eligible for coverage under a
               government health plan such as Medicare, or his death.  Should
               Employee be terminated for any reason other than good cause,
               and prior to becoming eligible for coverage under another
               group health plan or government plan such as Medicare,
               Employee does not meet eligibility criterion for participation
               in the AFLAC Incorporated Employee Health Plan, Company shall
               reimburse to Employee the cost of premiums for purchasing
               health insurance with comparable coverage and benefits until
               the earliest of Employee's becoming eligible for coverage
               under another group health plan, becoming eligible for
               coverage under a government health plan (such as Medicare), or
               his death.
                                 EXH 10.9-5

<PAGE>
          B.   TERMINATION BY EMPLOYEE.  Employee may terminate this
Agreement, at any time by giving at least sixty (60) days' written notice to
Company of his intention to terminate his employment;

               (1)  in the event such termination by Employee shall be
without "good reason" (as defined in paragraph 18 hereof) and with a bona
fide intent to retire or to work or engage in a business or activity which is
not in competition with Company or any of its subsidiaries or affiliates,
Company shall be obligated to:

          (a)  pay Employee his base salary due him under paragraph 5 of this
               Agreement up to the termination date stated in said written
               notice;

          (b)  pay Employee any performance bonus compensation due him under
               paragraph 7 of this Agreement for the period ending on the
               termination date stated in said written notice.  The amount of
               such performance bonus, if any shall be calculated on a
               prorata basis, using the number of days Employee was actually
               employed by Company during such year of termination; and the
               amount so calculated shall be paid to Employee within a
               reasonable time after the end of Company's fiscal year in
               which Employee's notice of termination is given;

          (c)  continue to honor all stock options, subject to the terms
               thereof, granted to Employee which are fully vested prior to
               the termination date stated in said written notice;

          (d)  pay Employee, and if elected by Employee, his spouse such
               retirement benefits, if any, as are provided for in the
               Supplemental Executive Retirement Plan (SERP) under paragraph
               9 hereof, said benefits to commence at such time as provided
               for under the Retirement Plan.  For purposes of this
               subparagraph, Employee shall continue to accrue "credited
               service" as Employee under the Supplemental Executive
               Retirement Plan (SERP) up through the termination date stated
               in said notice.

               (2)  In the event such termination by Employee shall be for
"good reason"  (as defined in paragraph 18 hereof), the Company shall be
obligated to provide Employee with the payments, benefits and rights
specified in subparagraphs A.(2)(a)-(d) of this paragraph 13 hereof.  

               (3)  In the event such termination by Employee shall be
without "good reason" (as defined in paragraph 18 hereof) and with the
intention or purpose to work or invest, directly or indirectly, in a business
or activity which is in competition, directly or indirectly, with Company or
any of its subsidiaries or affiliates or, irrespective of Employee's
intention at the time of his termination, if Employee shall violate his
covenant not to compete under paragraph 15 or the requirements of paragraph
16, then Company shall not be obligated to make or provide any further
payments or benefits to Employee under this Agreement except as herein
provided in this subparagraph.

          (a)  Subject to Company's rights under paragraphs 15 and 16,
               Company shall pay Employee his base salary due him under
               paragraph 5 of this Agreement up to the termination date
               stated in said written notice;
                                 EXH 10.9-6

<PAGE>
          (b)  Subject to Company's rights under paragraphs 15 and 16 hereof,
               Company shall continue to honor all stock options, subject to
               the terms thereof, granted to Employee which are fully vested
               prior to the termination date stated in said written notice;


          C.   TERMINATION WHILE DISABLED.  If Employee is totally disabled
at the time any such notice of termination is given, then notwithstanding the
provisions of this paragraph 13, Company shall nevertheless continue to pay
Employee, as his sole compensation hereunder, the compensation and other
benefits for the remaining period of Employee's total disability as provided
for in paragraph 12 hereinabove.  It is understood that in no event shall
such disabled Employee be entitled to compensation under this paragraph 13 in
addition to the continuation of his compensation under paragraph 12.

          D.   COOPERATION AFTER NOTICE OF TERMINATION.  Following any such
notice of termination, Employee shall fully cooperate with Company in all
matters relating to the winding up of his pending work on behalf of Company
and the orderly transfer of any such pending work to other employees of
Company as may be designated by the Chief Executive Officer; and to that end,
Company shall be entitled to such full-time or part-time services of Employee
as Company may reasonably require during all or any part of the sixty (60)
day period following any such notice of termination.

     14.  DEATH OF EMPLOYEE.  In the event of Employee's death during the
term of this agreement or any extension hereof, this Agreement shall
terminate immediately, and Employee's estate shall be entitled to receive
terminal pay in an amount equal to the amount of Employee's base salary and
any performance bonus compensation actually paid by Company to Employee
during the last thirty-six (36) months of his life, said terminal pay to be
paid in thirty-six (36) equal monthly installments beginning on the first day
of the month next following the month during which Employee's death occurs. 
Terminal pay as herein provided for in this paragraph shall be in addition to
amounts otherwise receivable by Employee or his estate under this or any
other agreements with Company or under any employee benefits or retirement
plans established by Company and in which Employee is participating at the
time of his death.  In addition, Company shall honor all stock options,
subject to the terms thereof, granted to Employee prior to his death and
Employee or his Estate shall, if not otherwise vested, become fully vested in
said options as of the date of Employee's death.  For purposes of this
paragraph, Employee shall, upon his death, be given such additional "credited
service" as necessary to fully qualify Employee under Company's Supplemental
Executive Retirement Plan (SERP) and to provide a survivor annuity to
Employee's spouse under the Plan.

     15.  AGREEMENT NOT TO COMPETE.  It is specifically agreed that, in the
event Employee shall voluntarily terminate his employment without "good
reason" (as defined in Paragraph 18) or be terminated by Company for "good
cause" (as defined in Paragraph 13), Employee shall not work for a period of
two (2) years from the date of such termination as a manager, officer, owner,
partner or employee or render any services as a consultant or advisor or
engage or invest, directly or indirectly, in any business activity which is
in competition, directly or indirectly, with Company, its subsidiaries or
affiliates within the United States of America (excluding any state in which
Company, its subsidiaries, and affiliates have not been engaged in business
activities within one (1) year prior to the date of Employee's termination of
employment), the country of Japan, or within two hundred (200) miles of any 

                                 EXH 10.9-7

<PAGE>
office of Company, its subsidiaries or affiliates outside the United States
of America or Japan which was in existence, or in the process of being
established, at the time of Employee's termination of employment.  Provided,
however, it is agreed that Employee may invest in the publicly traded
securities of any corporation, partnership or trust which is in competition
with Company so long as such investment does not exceed three percent (3%) of
such securities at any time.  It is specifically agreed that if, after
Employee's termination of employment, Employee engages in any such prohibited
activity at any time during said two (2) year period, Company shall, in
addition to any other rights it may have under this contract and applicable
law, be entitled to injunctive relief or, if Company shall so elect (due to
the difficulty of determining damages) be entitled to liquidated damages in
the amount of Five Hundred Thousand Dollars ($500,000.00) which Employee
agrees to promptly pay to Company upon demand.

      16.  NONDISCLOSURE OF TRADE SECRETS AND CONFIDENTIAL INFORMATION. 
Employee agrees to protect the business interest of Company, its subsidiaries
and affiliates, and not to disclose any trade secrets, confidential
information or any organizational, operating, marketing, product design, or
business know-how which Employee has access to or knowledge of as a result of
his employment by Company.  It is specifically agreed that if, at any time
during the term of this Agreement and for a period of two (2) years after the
date of employee's termination of employment with Company for any reason,
Employee shall violate the provisions of this paragraph 16, Company shall, in
addition to any rights it may have under this contract and applicable law, be
entitled to liquidated damages of Five Hundred Thousand Dollars ($500,000.00)
which Employee agrees to promptly pay Company upon demand.  It is understood
and agreed that Company's remedies under this paragraph 16 shall be separate
and in addition to the remedies provided to Company under paragraph 15
hereof.  It is also understood and agreed that, notwithstanding the foregoing
two (2) year period, Employee shall not use or disclose any written
confidential information or any policyholder lists at any time or times
hereafter, except in the performance of Employee's obligations to the
Company.

     17.  RIGHT TO ACQUIRE INSURANCE.  If Employee shall terminate his
employment hereunder for any reason other than death, he may, at his
election, acquire any insurance policies upon his life owned by the Company
by giving written notice of his election to Company within ninety (90) days
after his termination of employment.  Such policies shall be transferred to
the Employee upon his payment to Company of the then interpolated terminal
reserve value of said insurance.  In the event any policies transferred to
Employee as herein provided shall not have an interpolated terminal reserve
value, then the amount to be paid by Employee shall be its then fair market
value.

     18.  CHANGE IN CONTROL.

          A.   IN GENERAL.  In the event there is a Change in Control (as
defined in this paragraph) of Company, this Agreement shall, in order to help
eliminate the uncertainties and concerns which may arise at such time, be
automatically extended upon all of the same terms and provisions contained
herein, for an additional period of three (3) years, beginning on the first
day of the month during which such Change in Control shall occur.

          B.   Notwithstanding the term of subparagraph A(2) and (B)(2) of
Paragraph 13, and in lieu of the obligations of the Company under such 

                                 EXH 10.9-8

<PAGE>
paragraph, if, after a Change in Control Employee's employment is terminated
by Company without "good cause" (as defined in paragraph 13), or is
terminated by Employee for "good reason" (as defined in paragraph 18), any
such termination by Company to be made only in accordance with the
requirements specified by paragraph 13.A, Employee shall be entitled to the
following:

               (1)  The Company shall pay Employee's full base salary to
Employee through the date of termination stated in Company's written notice
required pursuant to paragraph 13.A hereof (hereinafter in this paragraph the
"Termination Date") at the rate in effect on the date such notice is given
and, additionally, shall pay Employee all compensation and benefits payable
to Employee under the terms of any compensation or benefit plan, program or
arrangement maintained by the Company during such period through the
Termination Date.

               (2)  The Company shall pay Employee all compensation and
benefits due Employee under Company's retirement, insurance and other
compensation or benefit plans, programs of arrangements as such payments
become due.  The amount of such compensation and benefits shall be determined
under, and paid in accordance with, Company's retirement, insurance and other
compensation or benefit plans, programs and arrangements.

               (3)  In lieu of any further salary payments to Employee for
periods subsequent to the Termination Date, the Company shall pay to
Employee, immediately after the Termination Date, a lump sum severance
payment, in cash, equal to three times the sum of (i) Employee's annual base
salary in effect immediately prior to the Change in Control and (ii) the
higher of the amount paid to Employee pursuant to the Company's Management
Incentive Plan (or any successor plan thereto) for the year preceding the
year in which the Termination Date occurs or paid in the year preceding the
year in which the Change in Control occurs.

               (4)  The Company shall pay to Employee, immediately after the
Termination Date, a lump sum amount, in cash, equal to a prorata portion
(based on the number of days Employee is an employee during the year in which
the Termination Date occurs) of the aggregate value of the maximum annual
target amount of all contingent incentive compensation awards to Employee for
all uncompleted periods under the Company's Management Incentive Plan (or
successor plan thereto).

               (5)  For a thirty-six (36) month period after the termination
date, the Company shall provide Employee with life, disability, accident and
health insurance benefits substantially similar to an equal or greater in
economic value than such benefits which Employee is receiving immediately
prior to the Termination Date (without giving effect to any reduction in such
benefits subsequent to a Change in Control which reduction in benefits would
constitute "good reason" as defined in this paragraph).  Benefits required to
be provided to Employee pursuant to this subparagraph B(5) shall be reduced
to the extent comparable benefits are actually received by or made available
to Employee without cost during such thirty-six (36) month period and any
such benefit actually received by Employee shall be reported to the Company
by Employee.

          C.   In addition to the payments provided for in subparagraph B of
this paragraph 18, in the event that after a Change in Control Employee's
employment by the Company is terminated by the Company without "good cause" 

                                 EXH 10.9-9

<PAGE>
or by Employee for "good reason," the Company shall continue to honor all
stock options granted to Employee (subject to the terms of such options)
prior to the Termination Date, and all stock options granted to Employee
prior to the Termination Date shall become fully vested and exercisable as of
the Termination Date.

          D.   Notwithstanding any other provisions of this Agreement in the
event that any payment or benefit received or to be received by Employee in
connection with a Change in Control or the termination of Employee's
employment (whether pursuant to the terms of this Agreement or any other
plan, arrangement or agreement with the Company, any person whose actions
result in a Change in Control or any person affiliated with the Corporation
or such person) (all such payment and benefits being hereinafter called
"Total Payments") would not be deductible (in whole or in part) by the
Company, an affiliate or person making such payment or providing such benefit
as a result of section 280G of the Internal Revenue Code of 1986 (the "Code")
then, to the extent necessary to make such portion of the Total Payments
deductible (and after taking into account any reduction in the Total Payment
provided by reason of Section 280G of the Code in such other plan,
arrangement or agreement), adjustments in such payments shall be made as
follows:  (1) the cash payments provided pursuant to subparagraph B(3) and
B(4) of this paragraph 18 shall first be reduced (if necessary, to zero), and
(2) benefits provided under subparagraph B(5) of this paragraph 18 shall next
be reduced.  For purposes of this limitation (i) no portion of the Total
Payments the receipt or enjoyment of which Employee shall have effectively
waived in writing prior to the date of termination of employment shall be
taken into account, (ii) no portion of the Total Payments shall be taken into
account which in the opinion of tax counsel selected by the Corporation's
independent auditors and reasonably acceptable to Employee does not
constitute a "parachute payment" within the meaning of Section 280G(b) (2) of
the Code, including by reason of Section 280G(b) (4) (A) of the Code, (iii)
the payments and benefits be reduced only to the extent necessary so that the
Total Payments (other than those referred to in clauses (i) or (ii) in their
entirety constitute reasonable compensation for services actually rendered
within the meaning of Section 280G(b) (4) (B) of the Code or are otherwise
not subject to disallowance as deductions, (iv) the value of any non-cash
benefit or any deferred payment or benefit included in the Total Payments
shall be determined by the Company's independent auditors in accordance with
the principles of Section 280G(d) (3) (4) of the Code.  In no event shall the
Company's obligation to continue to honor all stock options granted to
Employee prior to the Termination Date nor the vesting of stock options in
accordance with Paragraph 18.C. hereof be affected by this Paragraph 18.D.

          E.   DEFINITIONS.

               (1)  "Beneficial Owner" has the meaning provided in Rule 13d-3
under the Exchange Act.

               (2)  "Change in Control" means the occurrence of either (a),
(b), (c) or (d), as hereinafter set forth:

          (a)  any person is or becomes the Beneficial Owner, directly or
               indirectly, of securities of the Company (not including in the
               securities beneficially owned by such person any securities
               acquired directly from the Company, subsidiaries or its
               affiliates) representing 30% or more of the combined voting
               power of the Company's then outstanding securities; or

                                 EXH 10.9-10

<PAGE>
          (b)  during any period of two consecutive years (not including any
               period prior to the execution of this Agreement), individuals
               who at the beginning of such period constitute the Board and
               any director (other than a director designated by a person who
               has entered into an agreement with the Company to effect a
               transaction described in clause (a), (c) or (d) of this
               subparagraph) whose election by the Board or nomination for
               election by the Company's stockholders was approved by a vote
               of at least two-thirds (2/3) of the members of the Board (or,
               if Board nominations are not voted on by the full Board,
               members of the Board Committee voting on such nominations)
               then still in office who either were members of the Board at
               the beginning of the period or whose election or nomination
               for elections was previously so approved, cease for any reason
               to constitute a majority of the Board; or

          (c)  the shareholders of the Company approve a merger or
               consolidation of the Company with any other corporation, other
               than (i) a merger or consolidation which would result in the
               voting securities of the Company outstanding immediately prior
               thereto continuing to represent (either by remaining
               outstanding or by being converted into voting securities or
               the surviving trustee or other fiduciary holding securities
               under an employee benefit plan of the Company, at least 75% of
               the combined voting power of the voting securities of the
               Company or such surviving entity outstanding immediately after
               such merger or consolidation, or (ii) a merger or
               consolidation effected to implement a recapitalization of the
               Company (or similar transaction) in which no person acquires
               more than 30% of the combined voting power of the Company's
               then outstanding securities; or

          (d)  the shareholders of the Company approve a plan of complete
               liquidation of the Company or an agreement for the sale or
               disposition by the Company of all or substantially all the
               Company's assets.

               (3)  "Exchange Act" shall mean the Securities Exchange Act of
1934, as amended.

               (4)  "Person" shall have the meaning given in Section 3(a)(9)
of the Exchange Act, as modified and used in Section 13(d) and 14(d) of the
Exchange Act; however, a person shall not include (a) the Company or any of
its subsidiaries, (b) a trustee or other fiduciary holding securities under
an employee benefit plan of the corporation or any of its subsidiaries, (c)
an underwriter temporarily holding securities pursuant to an offering of such
securities, or (d) a corporation owned, directly or indirectly, by the
stockholders of the Company in substantially the same proportions as their
ownership of stock of the Company.

               (5)  "Good reason" shall mean the termination of employment by
Employee upon the occurrence of any one or more of the following events:

          (a)  Any breach by Company of the terms and conditions of this
               Agreement affecting Employee's salary and bonus compensation,
               any employee benefit, stock options or the loss of any of
               Employee's titles or positions with Company;

                                 EXH 10.9-11

<PAGE>
          (b)  A significant diminution of Employee's duties and
               responsibilities;

          (c)  the assignment to Employee of any duties inconsistent with or
               significantly different from his duties and responsibilities
               existing at the time of a Change in Control.

          (d)  Any purported termination of Employee's employment by Company
               other than as permitted by this Agreement;

          (e)  The relocation of Company's principal office or of Employee's
               own office to any place beyond twenty-five (25) miles from the
               current principal office of Company in Columbus, Georgia;

          (f)  The failure of any successor to Company to expressly assume
               and agree to discharge Company's obligations to Employee under
               this Agreement as extended under this paragraph, in form and
               substance satisfactory to Employee.

          F.   CONTINUATION OF COMPENSATION AND BENEFITS.  If Company shall
attempt to terminate Employee's employment at any time after a change in
Control and such termination is in good faith disputed by Employee, Company
shall continue to pay Employee all of his compensation and benefits provided
for in this Agreement until the dispute is finally resolved, either by mutual
written agreement or by final judgment, order or decree of a court of
competent jurisdiction.

     19.  NO REQUIREMENT TO SEEK EMPLOYMENT AND NO OFFSET.  Company agrees
that, if Employee's employment is terminated by Corporation during the term
of this Agreement or by Employee for "good reason" during the term of this
Agreement, Employee is not required to seek other employment or attempt in
any way to reduce the amounts payable to Employee by Company pursuant to the
applicable terms of this Agreement; it being understood and agreed that the
amount of any payment or benefit to Employee provided for hereunder shall not
be reduced by any compensation or other benefits earned by Employee as a
result of his employment by another employer or, after a Change in Control,
by Company's attempt to offset any amount claimed to be owed by Employee to
Company or otherwise.

     20.  WAIVER OF BREACH OR VIOLATION NOT DEEMED CONTINUING.  The waiver by
either party of a breach or violation of any provision of this Agreement
shall not operate as or be construed to be a waiver of any subsequent breach
hereof.

     21.  NOTICES.  Any and all notices required or permitted to be given
under this Agreement will be sufficient if furnished in writing, sent by
registered or certified mail to his last known residence in the case of
Employee or to its principal office in Columbus, Georgia, in the case of the
Company.

     22.  AUTHORITY.  The provisions of this Agreement required to be
approved by the Board of Directors of Company has been so approved and
authorized.

     23.  ARBITRATION.  Except for any dispute or matter arising after a
Change in Control, as defined in paragraph 18, any dispute arising under this
Agreement, to the maximum extent allowed by applicable law, shall be subject 

                                 EXH 10.9-12

<PAGE>
to arbitration and prior to commencing any court action, the parties agree
that they shall arbitrate all controversies.  The arbitration shall be
pursuant to the terms of the Federal Arbitration Act.  The parties shall
notify each other of the existence of an arbitrable controversy by certified
mail and shall attempt in good faith to resolve their differences within
fifteen (15) days after the receipt of such notice.  Notice to Employee shall
be sent to Employee's address as it appears in Company's records and notice
to Company shall be sent to:  Arbitration Officer, American Family Life
Assurance Company of Columbus (AFLAC), AFLAC Worldwide Headquarters,
Columbus, Georgia, 31999.  If the dispute cannot be resolved within said
fifteen (15) day period, either party may file a written demand for
arbitration with the other party.  The party filing such demand shall
simultaneously specify his or its arbitrator, giving the name, address and
telephone number of said arbitrator.  The party receiving such notice shall
notify the party demanding the arbitration of his or its arbitrator giving
the name, address, and telephone number of said arbitrator within five (5)
days of the receipt of such demand.  The arbitrator named by the respective
parties need not be neutral.  The Senior Judge of the Superior court of
Muscogee County, Georgia, on request by either party, shall appoint a neutral
person to serve as the third arbitrator and shall also appoint an arbitrator
for any party failing or refusing to name his arbitrator within the time
herein specified.  The arbitrators thus constituted shall promptly meet,
select a chairperson, fix the time and place of the hearing, and notify the
parties.  The majority of the panel shall render an award within ten (10)
days of the completion of the hearing, and shall promptly transmit an
executed copy of the award to the respective parties.  Such an award shall be
binding and conclusive upon the parties hereto, in the absence of fraud or
corruption.  Each party shall have the right to have the award made the
judgment of the court of competent jurisdiction.

     24.  GOVERNING LAW.  This Agreement shall be interpreted, construed and
governed according to the laws of the State of Georgia.

     25.  PARAGRAPH HEADINGS.  The paragraph headings contained in this
Agreement are for convenience only and shall in no manner be construed as
part of this Agreement.

     26.  TWO ORIGINALS.  This Agreement is executed in two (2) originals,
each of which shall be deemed an original and together shall constitute one
and the same Agreement, with one original being delivered to each party
hereto.

















                                 EXH 10.9-13

<PAGE>
     IN WITNESS WHEREOF, Company has hereunto caused its name to be signed
and its seal to be affixed by its duly authorized officers, and Employee has
hereunto set his hand and seal, all being done in duplicate originals, with
one original being delivered to each party as of the 25th day of October,
1994.



 /s/ Dr. E. Stephen Purdom    (L.S.)        AMERICAN FAMILY LIFE
- ------------------------------              ASSURANCE COMPANY OF
DR. E. STEPHEN PURDOM                       COLUMBUS, GEORGIA   
EMPLOYEE 


                                BY:   /s/ Daniel P. Amos
                                     ------------------------------
                                     DANIEL P. AMOS
                                     CHIEF EXECUTIVE OFFICER


                            ATTEST:   /s/ Joey M. Loudermilk
                                     ------------------------------
                                     JOEY M. LOUDERMILK
                                     SECRETARY


































                                 EXH 10.9-14



<PAGE>























                                EXHIBIT 13




































<PAGE>
                               EXHIBIT 13

The following information is contained in the 1994 Annual Report to
Shareholders.  The required information incorporated by reference to the
preceding pages of this 1994 Form 10-K have been reproduced herein as Exhibit
13 for purposes of electronic filing of this Form 10-K.

                                PART II

ITEM 5.  (a) Market Information:

The Company's common stock is principally traded on the New York Stock
Exchange.  The Company is also listed on the Pacific Stock Exchange and the
Tokyo Stock Exchange.

The high, low and closing quarterly sales prices for the Company's common
stock, as published in the U.S. consolidated transaction reporting system,
for the last three fiscal years ended December 31, 1994, are as follows:

                      Quarterly Common Stock Prices

   1994                  High              Low             Close
- --------------------------------------------------------------------
4th Quarter          $  34.38          $  32.00         $  32.00
3rd Quarter             36.13             32.50            34.13
2nd Quarter             34.88             29.00            33.75
1st Quarter             31.88             25.25            30.75



   1993                                                          
- --------------------------------------------------------------------
4th Quarter          $  32.75          $  24.75         $  28.50
3rd Quarter             34.00             27.88            32.25
2nd Quarter             32.20             27.60            28.38
1st Quarter             29.50             26.40            28.80

   1992
- --------------------------------------------------------------------
4th Quarter          $  27.90          $  23.50         $  27.60
3rd Quarter             27.20             23.00            25.20
2nd Quarter             24.30             19.20            24.20
1st Quarter             26.30             21.50            22.00















                                 EXH 13-1

<PAGE>
ITEM 5.  (b)  Holders:  
                              1994              1993             1992
- ---------------------------------------------------------------------------
Number of common
 shares outstanding        99,636,431       103,471,417      103,014,646
Number of registered
 common shareholders           34,628            27,866           24,474
Approximate number of
 common shareholders           67,500            51,500           43,800



ITEM 5.  (c)  Quarterly cash dividends:

                                1994             1993 
                               ------           ------
   4th Quarter                 $.115            $.10
   3rd Quarter                  .115             .10
   2nd Quarter                  .115             .10
   1st Quarter                  .10              .088





For information concerning dividend restrictions, see  Management's
Discussion and Analysis of Financial Condition, the section concerning the
balance sheet, presented in this Exhibit 13 on page 13-14, and Note 10,
Statutory Accounting and Dividend Restrictions, of the Notes to the
Consolidated Financial Statements, also presented in this Exhibit 13 on page
13-45. 



























                                 EXH 13-2<PAGE>
<PAGE>
<TABLE>
ITEM 6.  SELECTED FINANCIAL DATA
(In thousands, except for per share):
<CAPTION>
For the Year                                        1994          1993          1992         1991          1990
<S>                                             <C>           <C>           <C>          <C>          <C> 
Revenues:
    Premiums, principally supplemental health   $ 5,180,732   $ 4,225,390   $ 3,369,201  $ 2,765,349  $ 2,259,122
    Net investment income                           838,825       689,272       533,166      431,315      340,966
    Realized investment gains (losses)                  (58)        2,937        (3,264)      (1,451)         407
    Other income                                     91,259        83,019        87,369       87,456       77,859
                                                 ----------    ----------    ----------   ----------   ----------
            Total revenues                        6,110,758     5,000,618     3,986,472    3,282,669    2,678,354
                                                 ----------    ----------    ----------   ----------   ----------
Benefits and expenses:
    Benefits and claims                           4,256,541     3,423,297     2,692,353    2,188,817    1,759,191
    Expenses                                      1,349,881     1,148,937       969,575      829,160      702,763
                                                 ----------    ----------    ----------   ----------   ----------       
            Total benefits and expenses           5,606,422     4,572,234     3,661,928    3,017,977    2,461,954
                                                 ----------    ----------    ----------   ----------   ----------
            Pretax earnings                         504,336       428,384       324,544      264,692      216,400
Income taxes                                        211,546       184,495       141,177      116,008       99,214
                                                 ----------    ----------    ----------   ----------   ----------
            Net earnings                        $   292,790   $   243,889(1)$   183,367  $   148,684  $   117,186
                                                 ==========    ==========    ==========   ==========   ==========
- ------------------------------------------------------------------------------------------------------------------
Per Common Share 
Net earnings                                    $      2.84   $      2.32(1)$      1.79  $      1.46  $      1.15   
Cash dividends                                          .445          .388          .344         .296         .264
Shareholders' equity                                  17.58         13.20         10.50         9.04         7.77
Price range:                High                $     36.13   $     34.00   $     27.90  $     24.90  $     15.40
                            Low                       25.25         24.75         19.20        14.30         9.70
                            Close                     32.00         28.50         27.60        23.90        15.30
Price/earnings ratio:*      High                      12.7x         14.8x         15.6x        17.1x        13.4x
                            Low                        8.9          10.8          10.7          9.8          8.4
Common shares used for EPS                          103,101       105,201       102,544      101,980      101,719
- ------------------------------------------------------------------------------------------------------------------
At Year-End
Assets:
    Investments and cash                        $15,993,768   $12,469,140   $ 9,461,341  $ 8,056,657  $ 6,269,478
    Other                                         4,293,311     2,973,546     2,440,033    2,087,843    1,765,354 
                                                 ----------    ----------    ----------   ----------   ----------
            Total assets                        $20,287,079   $15,442,686   $11,901,374  $10,144,500  $ 8,034,832 
                                                 ==========    ==========    ==========   ==========   ==========
Liabilities and shareholders' equity:
    Policy liabilities                          $16,006,607   $12,065,471   $ 9,350,241  $ 7,877,941  $ 6,202,912
    Notes payable                                   184,901       122,062       125,800      138,810      157,738
    Income taxes, primarily deferred              1,392,441       950,278       848,514      768,515      684,118
    Other liabilities                               951,363       939,251       494,937      435,745      199,098
    Shareholders' equity                          1,751,767     1,365,624     1,081,882      923,489      790,966
                                                 ----------    ----------    ----------   ----------   ----------
            Total liabilities and
               shareholders' equity             $20,287,079   $15,442,686   $11,901,374  $10,144,500  $ 8,034,832
                                                 ==========    ==========    ==========   ==========   ==========
- ------------------------------------------------------------------------------------------------------------------
                                                      EXH 13-3

<PAGE>
Supplemental Data 
Operating earnings**                            $   293,053    $ 241,654(1) $   183,426  $   148,076  $   116,976
Operating earnings per share**                  $      2.84    $    2.30(1) $      1.79  $      1.46  $      1.15
Pretax profit margin**                                 8.3%         8.5%           8.2%         8.1%         8.1% 
After-tax profit margin**                              4.8%         4.8%(1)        4.6%         4.5%         4.4%
Operating return on equity***                         20.4%        19.9%(1)       18.4%        17.3%        15.7%
Yen/dollar exchange rate at year-end                  99.85       112.00         124.70       125.25       134.60
Average yen/dollar exchange rate                     102.26       111.21         126.67       134.52       144.83


Notes:  (1)  Excludes gain of $11,438 ($.11 per share) from cumulative effect of accounting changes in 1993;
        (*)  Based on operating earnings.  
        (**) Excludes realized investment gains/losses, net of tax.
        (***)Excludes realized investment gains/losses and unrealized gains on securities available for sale, net.

For segment and foreign information, see Management's Discussion and Analysis of Financial Condition and Results of Operations,
and Note 2 of Notes to the Consolidated Financial Statements. 

</TABLE>

































                                                      EXH 13-4<PAGE>
<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS


     AFLAC Incorporated (the "Parent Company") and its subsidiaries (the
"Company") achieved record-setting results during each of the three years
from 1992 through 1994.  

     The Company's primary business activity is supplemental health
insurance, which is marketed and administered primarily through American
Family Life Assurance Company of Columbus (AFLAC).  The Company's operations
in Japan (AFLAC Japan) and the United States (AFLAC U.S.) service the two
principal markets for the Company's insurance operations.  AFLAC Japan and
AFLAC U.S. are the primary components for this discussion and analysis, due
to their significance to the Company's consolidated financial condition and
results of operations.  

     The following discussion of earnings comparisons excludes a gain of
$11.4 million, or $.11 per share, from the cumulative effect of accounting
changes from the required adoption of three new Statements of Financial
Accounting Standards (SFAS) in the first quarter of 1993.   For additional
information on these accounting changes, see Note 1 of Notes to the
Consolidated Financial Statements.
 


































                                 EXH 13-5

<PAGE>
RESULTS OF OPERATIONS

     The following table sets forth the pretax operating earnings by business
components for the periods shown and the percentage change from the prior
periods.

            SUMMARY OF OPERATING RESULTS BY BUSINESS COMPONENT          
                             (In millions)

                           Percentage change            Years ended       
                           over previous year           December 31,      
                           ------------------     ------------------------
                             1994     1993          1994    1993    1992  
                           ------------------     ------------------------
Insurance operations(excluding
 realized investment gains and 
 losses):

  AFLAC Japan..............  18.2%    25.6%      $471.4   $398.9   $317.7 

  AFLAC U.S................  20.1     20.1         90.2     75.1     62.5 

  Other foreign ...........                        (1.5)    (7.8)   (13.8)
                                                  -----    -----    -----
   Total insurance           20.1     27.2        560.1    466.2    366.4

Realized investment
 gains (losses)............                         (.1)     2.9     (3.3)

Broadcast division.........  28.1       .8         17.2     13.4     13.3 

Interest expense,
 noninsurance operations...                        (9.9)    (8.1)    (8.5)

Capitalized interest, 
 building construction.....                         2.4      8.8      4.5 

Parent company, other
 operations and
 eliminations.............. (19.2)   (14.3)       (65.4)   (54.8)   (47.9)
                                                  -----    -----    -----
  Earnings before income 
   taxes and cumulative
   effect of accounting 
   changes.................  17.7     32.0        504.3    428.4    324.5

Income taxes...............  14.7     30.7        211.5    184.5    141.1 
                                                  -----    -----    -----
  Earnings before cumulative
   effect of accounting
   changes.................  20.1     33.0        292.8    243.9    183.4 

Cumulative effect of
 accounting changes........                           -     11.4        - 
                                                  -----    -----    -----
  Net earnings.............                      $292.8   $255.3   $183.4 
                                                  =====    =====    ===== 

                                 EXH 13-6

<PAGE>
     Net earnings before the cumulative effect of accounting changes 
increased in each of the three years from 1992 to 1994.  The increases
reflected strong earnings from our core insurance operations in Japan and the
U.S., reduced losses in other foreign operations in 1994 and 1993, improved
earnings in the AFLAC Broadcast Division in 1994, an expanded profit margin
at AFLAC U.S. due partially to additional investment income from profit
repatriations, and reduced income tax expense in 1994 resulting from a tax
rate reduction in Japan.  Partially offsetting the increases were higher loss
ratios for AFLAC Japan and higher corporate expenses.  Additionally, 1994 net
earnings were unfavorably affected by increased interest expense from the
Company's stock repurchase program and less capitalized interest on
construction of the Company's administrative office building in Japan.

     The increases in reported results in U.S. dollars for AFLAC Japan and 
consolidated earnings from 1992 through 1994 were aided by favorable currency
translations from yen to dollars.  The continued strength of the Japanese yen
caused our yen-based earnings to be translated for reporting purposes into a
greater amount of dollars during the three-year period when compared with the
results for each preceding year. The strengthening of the yen benefited 
operating earnings (excluding realized investment gains/losses) by
approximately $.19 per share in 1994, $.24 per share in 1993 and $.08 per
share in 1992.  Excluding the benefit of the stronger yen, operating earnings
per share increased 15.2%, 15.1% and 17.1% for the years ended December 31,
1994, 1993 and 1992, respectively. 

     AFLAC Japan's pretax operating earnings (excluding realized investment
gains/losses) in yen increased 8.5%, 10.2% and 13.1% for the years ended
December 31, 1994, 1993 and 1992, respectively.  The reported U.S. dollar
results for AFLAC Japan were affected by the increasingly favorable
cumulative-average yen-to-dollar exchange rates of 102.26 in 1994, 111.21 in
1993 and 126.67 in 1992.  As a result, percentage increases in U.S. dollars
for AFLAC Japan's pretax operating earnings were 18.2% in 1994, 25.6% in 1993
and 20.0% in 1992.   

    During the last three years, the Company's pretax operating earnings have
benefited from the capitalization of interest costs of $2.4 million in 1994,
$8.8 million in 1993 and $4.5 million in 1992 associated with the 
construction of an administrative office building in Japan.  Capitalization
of interest ceased at the end of the first quarter of 1994 due to the
completion of the building.  Consolidated interest expense before such
capitalization was $13.5 million in 1994, $10.6 million in 1993 and $10.4
million in 1992.  Interest expense for 1994 includes $2.6 million related to
the share repurchase program.

     AFLAC Japan repatriated profits to AFLAC U.S. of $132.9 million in 1994,
$97.9 million in 1993 and $33.4 million in 1992.  The profit transfers to
AFLAC U.S. adversely impact AFLAC Japan's investment income.  However,
repatriation benefits consolidated operations because higher investment
yields can be earned on funds invested in the United States.  Also, income
tax expense is presently lower on investment income earned in the United
States.  Management estimates that these transfers during 1992 through 1994
have benefited consolidated net earnings by $7.4 million in 1994, $3.3
million in 1993 and $.8 million in 1992.
 
     The Company's effective income tax rates were 41.9% in 1994, 43.1% in 
1993 and 43.5% in 1992.  During the first quarter of 1994, the Japanese
government enacted new tax legislation that terminated the extension of a 

                                 EXH 13-7

<PAGE>
temporary special corporate tax of .9% on taxable income in Japan.  This tax
was previously scheduled to expire at December 31, 1994.  This tax rate
reduction decreased income tax expense by approximately $4.0 million for
1994.  The other changes in the effective tax rates for the three-year period
from 1992 through 1994 were principally due to changes in the mix of the
contributions from the Company's business components.  Most of the Company's
income tax expense represented Japanese income taxes on AFLAC Japan's
operating results, which were taxed at Japan's corporate income tax rate of
45.3% for 1994, and 46.2% for both 1993 and 1992.  For U.S. income tax
purposes, worldwide earnings are taxed under the alternative minimum tax
basis at a rate of 20%, less available foreign tax credits.  Under the
alternative minimum tax basis, the use of foreign tax credits is more
restrictive than under the regular tax basis.

     In February 1994, the board of directors authorized the purchase of up
to 4.6 million shares of AFLAC Incorporated common stock on the open market. 
As of December 31, 1994, 4.2 million shares had been purchased under the
buyback program.  The program increased 1994 earnings per share by an
immaterial amount.  In early 1995, the board of directors authorized the
purchase of an additional 4.6 million shares.


INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the
Company's earnings, is the fourth largest life insurance company in Japan in
terms of individual policies in force.

     AFLAC Japan transferred profits to AFLAC U.S. in the amounts of $132.9
million in 1994,  $97.9 million in 1993 and $33.4 million in 1992. These
transfers distorted comparisons of operating results between years.  The
AFLAC Japan summary of operations table on the following page presents
investment income, total revenues and pretax operating earnings calculated on
a pro forma basis in order to improve comparability between years.  The pro
forma adjustment represents cumulative investment income foregone by AFLAC
Japan on funds repatriated to AFLAC U.S. during 1992 through 1994.






















                                 EXH 13-8

<PAGE>
                              AFLAC JAPAN                               
                      SUMMARY OF OPERATING RESULTS                      

                                                In Dollars
(In millions)                          1994        1993         1992
                                    -----------------------------------
Premium income....................  $4,370.7    $3,484.0     $2,681.9
Investment income, as adjusted*...     766.0       622.4        472.3
Other income                             2.8         1.8          1.4
                                     -------     -------      -------
 Total revenues, as adjusted*.....   5,139.5     4,108.2      3,155.6
                                     -------     -------      -------
Benefits and claims...............   3,752.8     2,957.4      2,257.4
Operating expenses................     902.9       746.7        579.5
                                     -------     -------      -------
 Total benefits and expenses         4,655.7     3,704.1      2,836.9
                                     -------     -------      -------
  Pretax operating earnings, as
   adjusted*......................     483.8       404.1        318.7

Investment income applicable to 
 profit repatriations.............     (12.4)       (5.2)        (1.0)
                                     -------     -------      -------
  Pretax operating earnings.......  $  471.4    $  398.9     $  317.7
                                     =======     =======      =======
- ------------------------------------------------------------------------
                              In Dollars                  In Yen      
                         1994    1993    1992      1994    1993    1992 
                         --------------------      --------------------
Percentage increases
 over previous year:
  Premium income.......  25.5%   29.9%   24.9%     15.4%   14.1%   17.6%
  Investment income*...  23.1    31.8    25.3      13.1    15.7    18.0 
  Total revenues*......  25.1    30.2    24.9      15.0    14.3    17.7 
  Pretax operating
   earnings*...........  19.7    26.8    20.4      10.0    11.3    13.5

  Pretax operating
   earnings............  18.2    25.6    20.0       8.5    10.2    13.1 
- ------------------------------------------------------------------------ 

                                                   In Dollars              
                                          1994        1993        1992     
                                        -------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims................     73.0%       72.0%       71.5%    
  Operating expenses.................     17.6        18.2        18.4     
  Pretax operating earnings..........      9.4         9.8        10.1
  
Ratio of pretax operating earnings
  to total reported revenues.........      9.2         9.7        10.1     

======================================================================= 
* Adjusted investment income, total revenues and pretax operating earnings
include estimates of additional investment income of $12.4 million in 1994,
$5.2 million in 1993 and $1.0 million in 1992, foregone due to profit
repatriations. 

                                 EXH 13-9

<PAGE>
     The percentage increases in premium income in yen reflect the growth of
premiums in force.  The increases in annualized premiums in force of 14.5% in
1994, 13.2% in 1993 and 15.9% in 1992 reflect the high persistency of our
business, sales of new policies and conversions of existing policies to
policies with higher benefits and premiums.  New annualized premiums from
sales and conversions were: $680.9 million in 1994, up 18.2% (10.0% in yen);
$576.1 million in 1993, up  6.3% (a decline of 7.5% in yen); and $542.2
million in 1992, up 17.5% (10.3% in yen).  Sales in the first half of 1994
were strong due to intensified efforts by our sales associates to sell the
cancer policy before a scheduled premium rate increase.  As anticipated,
sales leveled out in the second half of the year.  The 1993 decline in new
annualized premium sales in yen principally resulted from a slowdown in the
conversion program of older cancer plans to the Super Cancer plan. 
Management believes sales during the last three years have also been affected
by reduced consumer disposable income resulting from the troubled Japanese
economy.

     The Super Cancer plan, which was introduced in 1990, accounted for 65.6%
of cancer insurance premiums in force at December 31, 1994, compared with
55.9% and 44.1% at December 31, 1993 and 1992, respectively.   Total new
annualized premiums from cancer policy sales and conversions, and percentage
changes from the prior year, were: $561.1 million in 1994, up 20.4% (12.3% in
yen); $466.2 million in 1993, down 3.7% (a decline of 16.2% in yen); and
$484.2 million in 1992, up 17.1% (10.0% in yen).  A scheduled premium rate
increase for the Super Cancer product was effective in July 1994.  The
increase raised average premium rates approximately 16% on all cancer
insurance policies sold after July 1, 1994.  Since the premium increases
apply to new policies only, the Company does not expect any adverse impact on
persistency of existing policies.  

      New annualized premiums from the sale of Super Care policies totaled
$114.5 million in 1994, or 18.1% of new annualized premium sales, compared
with $105.2 million in 1993 and $34.0 million in 1992.  Super Care sales for
1994 in yen were flat compared with 1993, due to the emphasis sales
associates placed on selling cancer policies before the rate increase.  Super
Care policies accounted for 4% of total annualized premiums in force as of
December 31, 1994.  The premiums on Super Care new issues were increased by
an average of 10% in November 1993.  The Company anticipates implementing a
similar increase in the fourth quarter of 1995.  The Company has filed two
new products for approval and introduction in 1995.  The first product is a
medical expense policy similar to a U.S. hospital indemnity policy.  It
provides benefits for daily hospital confinement and surgery, as well as a
death benefit.  The second product is a life insurance product with living
benefit features.

     Investment income, which is affected by available cash flow from
operations and investment yields achievable on new investments, continually
increased during the three-year period from 1992 to 1994 despite investment
yields that have been steadily decreasing.  The new money rates were 5.17%
for 1994, 5.55% for 1993 and 6.17% for 1992.  The cumulative effect of the
lower investment yields is reflected in the overall rate of return (net of
investment expenses) on AFLAC Japan's average invested assets at amortized
cost.  This return was 6.00% in 1994, compared with 6.16% in 1993 and 6.22%
in 1992.  

     In declining yield environments, the Company may use forward purchase
agreements to secure current investment yields.  At December 31, 1993, 

                                 EXH 13-10

<PAGE>
outstanding purchase commitments for fixed-maturity securities amounted to
$657.5 million, with an average yield to maturity of 4.80%.  As of December
31, 1994, there were no forward commitments.  Additional investments in AFLAC
Japan's dollar-denominated bond portfolio and Euroyen private placements were
made during 1994 in an effort to obtain the highest investment yields
available within  the Company's safety parameters.  The Company continued to
seek the highest investment yields available in longer-maturity securities
without sacrificing investment quality.  The weighted average period to
maturity of fixed-maturity securities at December 31, 1994, was 10.7 years,
compared with 11.0 years at December 31, 1993.

      Funds available for investment during the three-year period were
reduced by the annual profit repatriations discussed above and expenditures
of $173.5 million in 1994, $94.4 million in 1993 and $84.3 million in 1992
for the construction of the administrative office building in Tokyo.  

     During the same three-year period, the benefit ratio increased, and the
operating expense ratio declined slightly.  The increase in the benefit ratio
reflects the strengthening of policy liabilities to provide for lower assumed
interest rates and the continued increase in claims experience due to fewer
policy lapses.  The Company's annual claims experience studies continue to
support the current reserving assumptions.

     The Japanese government recently passed a package of tax reform bills
centering on an increase in the consumption tax, which is similar to a sales
tax in the United States.  The consumption tax, which was enacted in 1989,
will increase from the current rate of 3% to 5% effective April 1, 1997. 
AFLAC Japan currently incurs consumption tax on agents' commissions.  Had the
rate increase been enacted effective January 1, 1994, pretax earnings would
have been reduced by approximately $16 million ($9 million after tax). 
Management is currently exploring means to mitigate the impact of this tax
increase.

     In January 1995, there was a major earthquake in Kobe, Japan.  While the
earthquake may temporarily disrupt general business conditions, management
does not expect a material effect on policy claims or business operations in
Japan.

     Even with Japan's economic slowdown, the Company believes the market for
supplemental insurance remains bright.  Demand for the Company's products in
Japan has continued, and the Company remains optimistic about increasing
penetration within existing groups, opening new accounts and developing new
supplemental products for the Japanese market.   


INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating results were substantially improved by
additional investment income earned on profit transfers received from AFLAC
Japan.  AFLAC U.S. received profit transfers from AFLAC Japan in the amounts
of $132.9 million in 1994, $97.9 million in 1993 and $33.4 million in 1992. 
AFLAC U.S. in turn increased dividend payments to the Parent Company in the
amounts of $51.9 million in 1994 and $10.1 million in 1993.  Estimated
investment income earned from profits repatriated to and retained by AFLAC
U.S. from 1992 through 1994 has been reclassified in the presentation on the
following page in order to improve comparability between years.


                                 EXH 13-11

<PAGE>
                            AFLAC U.S.                                  
                    Summary of Operating Results                        

(In millions)                             1994      1993      1992
                                         --------------------------
Premium income......................... $ 792.5   $ 722.5   $ 660.0
Investment income, as adjusted*........    68.5      62.3      56.4
Other income...........................     1.9       2.7       2.4
                                         ------    ------    ------ 
 Total revenues, as adjusted*..........   862.9     787.5     718.8
                                         ------    ------    ------
Benefits and claims....................   490.2     450.7     414.5
Operating expenses.....................   295.3     267.9     243.1
                                         ------    ------    ------
 Total benefits and expenses              785.5     718.6     657.6
                                         ------    ------    ------
  Pretax operating earnings, as
   adjusted*...........................    77.4      68.9      61.2

Investment income applicable to 
 profit repatriations..................    12.8       6.2       1.3
                                         ------    ------    ------
   Pretax operating earnings........... $  90.2   $  75.1   $  62.5
                                         ======    ======    ======
- ------------------------------------------------------------------------    

Percentage increases over previous year:
  Premium income.......................    9.7%      9.5%     11.1%     
  Investment income*  .................   10.0      10.4      13.3      
  Total revenues*......................    9.6       9.6      10.7
  Pretax operating earnings*...........   12.2      12.7      12.8      

  Pretax operating earnings............   20.1      20.1      15.3      
- ------------------------------------------------------------------------

Ratios to total revenues, as adjusted:*
  Benefits and claims..................   56.8%     57.2%     57.7%     
  Operating expenses...................   34.2      34.0      33.8      
  Pretax operating earnings............    9.0       8.8       8.5

Ratio of pretax operating earnings to
 total reported revenues...............   10.3       9.5       8.7      

=======================================================================
*Excludes estimated investment income of $12.8 million in 1994, $6.2 million
in 1993 and $1.3 million in 1992 related to investment of profit repatriation
funds retained by AFLAC U.S.


      The results continue to reflect slightly lower benefit ratios,
principally due to the mix of business shifting towards accident policies,
which have a lower benefit ratio compared with other products.   Management
expects future benefit ratios for some of the Company's supplemental products
to increase slightly due to the Company's ongoing efforts to enhance
policyholder benefits. In addition, potential minimum benefit ratio
requirements by insurance regulators may also increase the ratio.  
     

                                 EXH 13-12

<PAGE>
     At the same time, management expects the operating expense ratio,
excluding discretionary advertising, to decline in the future due to
continued improvements in policy persistency and operating efficiencies.  By
improving administrative systems and controlling other costs, management has
been able to redirect funds to discretionary national advertising programs
without significantly affecting the operating expense ratio.  The Company's
advertising expense was $14.1 million in 1994, $11.2 million in 1993 and $9.9
million in 1992, or 1.6% of revenues in 1994, and 1.4% of revenues in both
1993 and 1992.  Management expects the pretax operating profit margin, which
was 9.0% excluding the effect of repatriation in 1994, to remain
approximately the same in 1995.

     The percentage increases in premium income reflect the growth of
premiums in force.   The increases in annualized premiums in force of 
9.1% in 1994, 10.0% in 1993 and 11.9% in 1992 were favorably affected by an
improvement in the persistency for several lines of our business, increased
sales through Section 125 plans (commonly known as "cafeteria plans"), our
product-broadening program and expanding affiliations with insurance brokers. 
New annualized premiums from sales and conversions were $245.8 million in
1994, $229.0 million in 1993 and $206.1 million in 1992.  The percentage
increases of new annualized premiums from sales and conversions were 7.3% in
1994, 11.1% in 1993 and 20.0% for 1992.  Growth in new sales for the year
fell short of the goal of 10% due primarily to a 24.6% decline in sales of
our lower-margin Medicare supplement policy.  However, sales in our core
market, payroll-deduction accounts, remained strong throughout the year. 
Sales of payroll-deduction products rose 13.1% for the year, led by a
substantial increase in accident policy sales.

     The Company continues to monitor developments in the U.S. Congress
concerning possible changes to the U.S. health care system.  No action on
health care reform was taken in 1994; however, some of the 1994 proposals
included provisions that could have unfavorably affected the Company's tax
expense, product design and marketing techniques in the United States.  
Management believes that a more limited approach to health care reform will
be on the legislative calendar in 1995.  The future of health care reform and
its impact on AFLAC U.S. cannot be readily predicted at this time.

      Despite the movement toward managed care in the U.S. health care
system, management believes that opportunities for marketing high-quality,
affordable supplemental insurance policies in the United States will
continue.  The Company believes that a reformed health care system will
require individuals to assume responsibility for larger portions of their
total health care expenses, which should increase the demand for supplemental
insurance products.  

OTHER OPERATIONS

     The Company's other operations include insurance operations in Taiwan
and Canada, and seven network-affiliated television stations located in small
to mid-size U.S. markets. 


     In 1992, a decision was made to discontinue the underwriting of credit
insurance in the United Kingdom, and in 1993, all sales activity was
discontinued.  During 1993 and 1992, deferred acquisition costs were written
off, and claim and expense liabilities were strengthened for the discontinued
insurance products.  The U.K. operation is presently in a runoff mode. 

                                 EXH 13-13

<PAGE>
     The Broadcast Division's operating results significantly improved in
1994.  Broadcast revenues increased 12.5% in 1994 due primarily to increased
advertising revenues from the off-year political elections and to an improved
U.S. economy.  Due to the growth and size of the Company's insurance
operations, the Broadcast Division will remain a small part of the Company's
overall operating results.

     The Parent Company's operating expenses consist primarily of corporate
overhead expenses such as salary costs, retirement provisions and
professional fees.  These expenses have increased during the last three
years, principally due to both the growth in corporate service activities and
increased retirement accruals for certain senior officers and beneficiaries
due to enhanced benefits, early retirement and certain revisions in actuarial
assumptions.  The accrued liability for unfunded supplemental retirement
plans was strengthened by approximately $13 million in 1994.  For more
information, see Note 11 of Notes to the Consolidated Financial Statements.



FINANCIAL ACCOUNTING STANDARDS BOARD'S STATEMENTS

     Effective January 1, 1994, the Company adopted Statement of Financial
Accounting Standards (SFAS) No. 115, Accounting for Certain Investments in
Debt and Equity Securities, issued by the Financial Accounting Standards
Board.  Under the new standard, the Company classified all fixed-maturity
securities as "available for sale."  Such securities are carried at fair
value rather than amortized cost.  The related unrealized gains and losses,
less amounts applicable to policy liabilities and deferred income taxes, are
reported in a separate component of shareholders' equity, together with
unrealized gains and losses on equity securities.  As a result, this change
in accounting method has no effect on net earnings.

     SFAS No. 114, Accounting by Creditors for Impairment of a Loan, and SFAS
No. 118, which amended SFAS No. 114, are effective for 1995.  The impact of
adopting these new standards will not have a material effect on the Company.



ANALYSIS OF FINANCIAL CONDITION
BALANCE SHEET

     The financial condition of the Company has remained strong during the
last two years.  The investment portfolios of AFLAC Japan and AFLAC U.S. have
continued to grow and consist of high-quality securities.

     Due to the relative size of AFLAC Japan, changes in the yen/dollar
exchange rate can have a significant effect on the Company's financial
statements.  The yen/dollar exchange rate at the end of each period is used
to convert yen-denominated balance sheet items to U.S. dollars for reporting
purposes.  The exchange rate at December 31, 1994, was 99.85 yen to one U.S.
dollar, 12.2% stronger than the December 31, 1993, exchange rate of 112.00. 
Management estimates that the stronger yen rate increased invested assets,
including cash, by $1.5 billion, total assets by $1.9 billion and total
liabilities by $1.8 billion over the amounts that would have been reported
using the previous year's exchange rate.  For additional information on
exchange rates, see Note 2 of Notes to the Consolidated Financial Statements.


                                 EXH 13-14

<PAGE>
     Under the provisions of SFAS No. 115, which was adopted January 1, 1994,
fixed-maturity securities available for sale are carried at fair value. 
Previously, fixed-maturity securities were carried at amortized cost.  Prior
year numbers have not been restated.  The fair value of fixed-maturity
securities available for sale exceeded amortized cost by $820.9 million at
December 31, 1994.  For additional information regarding SFAS No. 115, see
Note 1 of Notes to the Consolidated Financial Statements. 

     Since December 31, 1993, total invested assets, including the effect of
SFAS No. 115, have increased $3.5 billion, or 28.3%.  AFLAC Japan investments
increased $3.4 billion (29.5%), while AFLAC U.S. investments increased $162.2
million (14.8%).  Since December 31, 1993, total invested assets, excluding
the effect of SFAS No. 115, have increased $2.7 billion, or 21.7%.  AFLAC
Japan investments increased $2.5 billion (21.9%), while AFLAC U.S.
investments increased $211.7 million (19.4%).  During 1994, deferred policy
acquisition costs increased 23.0%, and total assets increased 31.4%.  During
1993, total invested assets increased $3.0 billion, or 31.8%.  The continued
growth in assets reflects the strength of the Company's primary business, the
substantial cash flows from operations, the record-breaking new annualized
premium sales by AFLAC U.S., the substantial renewal premiums collected by
AFLAC Japan (85% of AFLAC Japan premiums), the stronger yen and the effect of
SFAS No. 115.

     The net unrealized gains of $821 million on investments in
fixed-maturity securities at December 31, 1994, consisted of $1,021 million
in gross unrealized gains and $200 million in gross unrealized losses.  At
year-end 1993, the net unrealized gains were $1,851 million.  During 1994, 
net unrealized gains decreased by $1,030 million (declines of $910 million in
Japan and $120 million in the United States), which was primarily due to the
increase in general-market interest rates in Japan and the United States.

     Mortgage loans on real estate and other long-term investments amounted
to less than .5% of invested assets at December 31, 1994 and 1993. Cash and
short-term investments totaled $348.6 million as of December 31, 1994, or
2.2% of total invested assets, compared with $190.1 million, or 1.5% of total
invested assets, at December 31, 1993.  For additional information concerning
investments and market values, see Notes 3 and 4 of the Notes to the
Consolidated Financial Statements.  

     The increase in net property and equipment primarily resulted from the
construction of the new administrative office building in Japan.  The
building was completed in April 1994.  For additional information concerning
property and equipment, see Note 5 of the Notes to the Consolidated Financial
Statements.

     Policy liabilities increased $3.9 billion, or 32.7%, during 1994. AFLAC
Japan policy liabilities increased $3.8 billion, or 35.0%, and AFLAC U.S.
policy liabilities increased $158.5 million, or 12.9%.  The stronger yen rate
increased reported policy liabilities by $1.6 billion in 1994.  Other
increases in policy liabilities in 1994 are due to the addition of new
business, the aging of policies in force and the effect of SFAS No. 115 (see
Note 1).  During 1993, policy liabilities increased $2.6 billion, or 31.3%.

   In April 1994, permanent bank financing for the share repurchase program
was arranged under a new revolving credit and term-loan agreement for up to
$150 million, with interest at LIBOR plus 50 basis points.  Principal
payments on the new loan are due over five years beginning in June 1995.  The

                                 EXH 13-15

<PAGE>
Company had other temporary borrowings outstanding at various times during
1994 under line-of-credit arrangements with several banks.  As of December
31, 1994, bank borrowings of $59 million were outstanding in connection with
the share repurchase program.  

     The liability for income taxes has increased by $442.2 million, or
46.5%, since December 31, 1993.  The increase is primarily due to the
recognition of deferred income taxes of $289.1 million on unrealized gains on
securities available for sale due to the implementation of SFAS No. 115.

     The Company uses forward purchase arrangements in Japan to secure
current investment yields during periods in which yields are expected to
decline.   At December 31, 1993, the Company had outstanding purchase
commitments for delivery of securities in 1994 of $657.5 million, with an
average yield to maturity of 4.80%. These commitments are included in
payables for security transactions in the balance sheet.  There were no
outstanding contracts at December 31, 1994.

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At December 31, 1994, the Company held
Japanese Government Bonds as collateral for loaned securities in the amount
of $556.9 million at market value.  The Company's security lending policy
requires that the market value of the securities received as collateral be
greater than or equal to 105% of the market value of the loaned securities as
of the date the securities are loaned, and not less than 100% thereafter.

     Shareholders' equity has increased $386.1 million since December 31,
1993.  The increase was principally due to net earnings of $292.8 million,
plus $216.2 million from the implementation of SFAS No. 115, less $131.7
million for purchases of treasury stock. 

     The Internal Revenue Service has proposed adjustments to the Company's
U.S. consolidated federal income tax returns for the years 1989 through 1991. 
The proposed adjustments relate primarily to the computation of foreign-
source income for purposes of the foreign tax credit that, if upheld, would
have a significant effect on the Company's operating results.  Management
does not agree with the proposed tax issues and is vigorously contesting
them.  Although the final outcome is uncertain, the Company believes its
position will prevail and that the ultimate liability will not materially
impact the consolidated financial statements.

     Under insurance guaranty fund laws in most states in the United States,
insurance companies doing business therein can be assessed up to prescribed
limits for policyholder losses incurred by insolvent companies with similar
lines of business.  Such assessments have not been material to the Company in
recent years.  The Company believes that future assessments relating to 
companies currently involved in insolvency proceedings will not materially
impact the consolidated financial statements.

     The Company's insurance operations continue to provide the primary
sources of liquidity for the Company.  Capital needs can also be supplemented
by borrowed funds.  The principal sources of cash from insurance operations
are premiums and investment income.  Primary uses of cash in the insurance
operations are policy claims, commissions, operating expenses, income taxes
and payments to the Parent Company for management fees and dividends.  Both
the sources and uses of cash are reasonably predictable.  Our investment
objectives provide for liquidity through the ownership of high-quality 

                                 EXH 13-16

<PAGE>
investment securities.  AFLAC insurance policies are generally not
interest-sensitive and therefore are not subject to unexpected policyholder
redemptions due to investment yield changes.  Also, the majority of AFLAC
policies provide indemnity benefits rather than reimbursement for actual
medical costs and therefore are not subject to the increasing risks of
medical cost inflation.

     The achievement of continued long-term growth will require growth in the
statutory capital and surplus of the Company's insurance subsidiaries.  The
subsidiaries may secure additional statutory capital through various sources,
such as internally generated statutory earnings or equity contributions by
the Company from funds generated through debt or equity offerings. 
Management believes outside sources for additional debt and equity capital,
if needed, will continue to be available for capital expenditures and
business expansion.  

     Parent Company capital resources are largely dependent upon the ability
of the subsidiaries to pay management fees and dividends.  Insurance
regulatory authorities impose certain limitations and restrictions on
payments of dividends, management fees, loans and advances by AFLAC to the
Parent Company.  The Georgia Insurance Statutes require prior approval for
dividend distributions that exceed the greater of statutory earnings for the
previous year or 10% of statutory capital and surplus as of the previous
year-end.  In addition, the Georgia Insurance Department must approve service
arrangements and other transactions among the affiliated group.  These
regulatory limitations are not expected to affect the level of management
fees or dividends paid by AFLAC to the Parent Company.  A life insurance
company's statutory capital and surplus is computed according to rules
prescribed by the National Association of Insurance Commissioners ("NAIC"),
as modified by the insurance company's state of domicile.  Statutory
accounting rules are different from generally accepted accounting principles
and are intended to emphasize policyholder protection and company solvency. 

     A risk-based capital formula was adopted by the NAIC in 1992 for U.S.
life insurance companies that establishes capital requirements relating to
insurance risk, business risk, asset risk and interest rate risk.  These
requirements are intended to facilitate identification by insurance
regulators of inadequately capitalized insurance companies based upon the
types and mixtures of risks inherent in the insurer's operations.  AFLAC's
NAIC risk-based capital ratio continues to reflect a very strong statutory
capital and surplus position.  Also, there are several ongoing regulatory
initiatives being developed by the NAIC relating to investments, reinsurance,
dividend restrictions, revision of the risk-based capital formula as it
pertains to health organizations and other accounting requirements.  

     In addition to restrictions by U.S. insurance regulators, the Japanese
Ministry of Finance (MOF) imposes restrictions on, and requires approval for,
the remittances of earnings from AFLAC Japan to AFLAC U.S.  The Parent
Company and AFLAC U.S. receive funds from AFLAC Japan in the form of
management fees, allocated expenses and profit remittances.  Total funds
received from AFLAC Japan were $167.9 million in 1994, $133.4 million in 1993
and $65.5 million in 1992.  During the last two years, the MOF has developed
solvency standards, a version of risk-based capital requirements, as part of
its long-term deregulation process.  For additional information on regulatory
restrictions on dividends, profit transfers and other remittances, see Note
10 of the Notes to the Consolidated Financial Statements.


                                 EXH 13-17

<PAGE>
CASH FLOW

     In 1994, consolidated cash flow from operations increased 28.4% to $2.4
billion, compared with $1.8 billion in 1993 and $1.5 billion in 1992.  Net
cash flow from operations for AFLAC Japan increased 28.9% to $2.1 billion in
1994, compared with $1.7 billion in 1993 and $1.3 billion in 1992.  AFLAC
Japan represented 90% of the consolidated net cash flow from operations in
both 1994 and 1993, and 89% in 1992.  The continued growth of the Company's
insurance operations in Japan and the U.S. is the principal reason for the
increasing cash flow from operations.

     Consolidated cash flow used by investing activities (purchases less
dispositions of investment securities and additions to property and
equipment) increased 25.3% to $2.2 billion in 1994, compared with $1.8 
billion in 1993 and $1.5 billion in 1992.  AFLAC Japan accounted for 89% of
the consolidated net cash used by investing activities in 1994, compared with
88% in 1993 and 89% in 1992.  Included in AFLAC Japan's portion for the last
three years were expenditures of $352 million for the construction of an
administrative office building in Tokyo for use by AFLAC Japan.  

     Operating cash flow is primarily used to purchase high-quality
fixed-maturity securities.  When market opportunities arise, the Company
disposes of certain fixed-maturity securities to improve future investment
yields or lengthen maturities by reinvesting in securities of similar or
higher quality.  Therefore, dispositions before maturity can vary
significantly from year to year.  Dispositions before maturity represented
approximately 8% of the annual average investment portfolio of fixed-maturity
securities in both 1994 and 1993, compared with 18% in 1992.

     In 1994, net cash used by financing activities (principally treasury
stock transactions, dividends to shareholders, and debt proceeds and
repayments) was $130 million, compared with $68 million in 1993 and $44
million in 1992.  The treasury stock purchases of $131.7 million in 1994 were
funded by proceeds from new borrowings in the amount of $84 million and
available cash.  All cash dividends paid by the Parent Company were funded by
dividends received from its subsidiaries.  Cash dividends paid to
shareholders amounted to $44.9 million in 1994, an increase of 12.2% over
1993.  Cash dividends paid to shareholders in 1993 were $40.1 million, an
increase of 13.5% over the 1992 cash dividends of $35.3 million.  The 1994
cash dividend of $.445 per share was an increase of 14.7% over 1993.  The
1993 cash dividend of $.388 per share represented an increase of 12.8% over
the 1992 cash dividend of $.344 per share.  The Company has increased the
cash dividend per share at a compound rate of 15.0% over the last 10 years. 















                                 EXH 13-18

<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                          AFLAC INCORPORATED AND SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF EARNINGS
                      Years Ended December 31, 1994, 1993 and 1992

(In thousands, except for per              1994        1993        1992
  share amounts)                        ----------  ----------  ----------
Revenues:
   Premiums, principally supplemental
     health insurance                   $5,180,732  $4,225,390  $3,369,201
   Net investment income                   838,825     689,272     533,166
   Realized investment gains (losses)          (58)      2,937      (3,264)
   Other income                             91,259      83,019      87,369
                                         ---------   ---------   ---------
         Total revenues                  6,110,758   5,000,618   3,986,472
                                         ---------   ---------   ---------
Benefits and expenses:
   Benefits and claims                   4,256,541   3,423,297   2,692,353
   Acquisition and operating expenses:
      Amortization of deferred policy
        acquisition costs                  153,503     127,108      88,009
      Insurance commissions                689,096     561,678     451,871
      Insurance expenses                   361,881     340,350     304,963
      Interest expense                      13,496      10,554      10,446
      Capitalized interest on
        building construction               (2,419)     (8,766)     (4,522)
      Other operating expenses             134,324     118,013     118,808
                                         ---------   ---------   ---------
         Total acquisition and
           operating expenses            1,349,881   1,148,937     969,575
                                         ---------   ---------   ---------
         Total benefits and expenses     5,606,422   4,572,234   3,661,928
                                         ---------   ---------   ---------
         Earnings before income taxes
           and cumulative effect
           of accounting changes           504,336     428,384     324,544
Income taxes:
  Current                                  146,472     136,930     105,429
  Deferred                                  65,074      47,565      35,748
                                         ---------   ---------   ---------
         Total income taxes                211,546     184,495     141,177
                                         ---------   ---------   ---------
         Earnings before cumulative
           effect of accounting changes    292,790     243,889     183,367
Cumulative effect on prior years of
  accounting changes                             -      11,438           -
                                         ---------   ---------   ---------
         Net earnings                   $  292,790  $  255,327  $  183,367
                                         =========   =========   =========

(continued)





                                 EXH 13-19.1

<PAGE>
                          AFLAC INCORPORATED AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF EARNINGS (continued)
                      Years Ended December 31, 1994, 1993 and 1992

(In thousands, except for per              1994        1993        1992
  share amounts)                        ----------  ----------  ----------


Earnings per share of common stock:
      Earnings before cumulative
        effect of accounting changes    $     2.84  $     2.32  $     1.79
      Cumulative effect of
         accounting changes                      -         .11           -
                                         ---------   ---------   ---------
         Net earnings                   $     2.84  $     2.43  $     1.79
                                         =========   =========   ========= 
Common shares used in computing
   earnings per share (In thousands)       103,101     105,201     102,544
                                         =========   =========   =========

See the accompanying Notes to the Consolidated Financial Statements.





































                                 EXH 13-19.2

<PAGE>
                            AFLAC INCORPORATED AND SUBSIDIARIES
                                CONSOLIDATED BALANCE SHEETS    
                          Years Ended December 31, 1994 and 1993
                                      (In thousands)

                                                     1994           1993
                                                 -----------    -----------
ASSETS:
  Investments:
   Securities available for sale:
     Fixed maturities, at fair value in 1994
       and at amortized cost in 1993 (amortized
       cost $14,709,820 in 1994; fair value
       $11,570,386 in 1993)                     $ 15,530,694   $ 10,055,436
     Equity securities, at fair value (cost
       $71,585 in 1994 and $67,692 in 1993)           84,373         82,065
   Fixed maturities held to maturity, at
    amortized cost (fair value $2,418,540
    in 1993)                                               -      2,082,326
   Mortgage loans on real estate                      25,104         57,485
   Other long-term investments                         5,038          1,726
   Short-term investments                            330,916        166,689
                                                 -----------    -----------
               Total investments                  15,976,125     12,445,727

  Cash                                                17,643         23,413
  Receivables, primarily premiums                    303,748        231,977
  Accrued investment income                          220,757        184,087
  Deferred policy acquisition costs                2,402,869      1,953,248
  Property and equipment, at cost less
     accumulated depreciation                        580,247        361,246
  Securities held as collateral for 
     loaned securities                               556,937              -
  Intangible assets, at cost less 
     accumulated amortization of $35,003 
     in 1994 and $31,801 in 1993                     109,865        114,165
  Other assets                                       118,888        128,823
                                                 -----------    -----------
               Total assets                     $ 20,287,079   $ 15,442,686
                                                 ===========    ===========


(continued)















                                 EXH 13-20.1

<PAGE>
                         AFLAC INCORPORATED AND SUBSIDIARIES
                       CONSOLIDATED BALANCE SHEETS (continued)
                       Years Ended December 31, 1994 and 1993
                                    (In thousands)

                                                     1994          1993  
                                                 -----------   -----------
LIABILITIES AND SHAREHOLDERS' EQUITY:
  Liabilities:
     Policy liabilities:
        Future policy benefits                  $ 14,586,171  $ 10,932,225
        Unpaid policy claims                         929,350       712,066
        Unearned premiums                            339,514       302,846
        Other policyholders' funds                   151,572       118,334
                                                 -----------   -----------
               Total policy liabilities           16,006,607    12,065,471

     Notes payable                                   184,901       122,062
     Income taxes, primarily deferred              1,392,441       950,278
     Payables for return of collateral
       on loaned securities                          556,937             -
     Payables for security transactions               46,371       659,158
     Other liabilities                               348,055       280,093
  Commitments and contingencies (Notes 5, 8 and 11)
                                                 -----------   -----------
               Total liabilities                  18,535,312    14,077,062
                                                 -----------   -----------

  Shareholders' equity:
     Common stock of $.10 par value. Authorized
        175,000; issued 104,000 shares in 1994
        and 103,710 in 1993                           10,400        10,371
     Additional paid-in capital                      198,099       195,730
     Unrealized foreign currency translation
        gains                                        174,091       123,294
     Unrealized gains on securities available
        for sale                                     228,844        14,811
     Retained earnings                             1,277,487     1,029,625
     Treasury stock                                 (135,776)       (6,568)
     Notes receivable for stock purchases             (1,378)       (1,639)
                                                 -----------   ----------- 
               Total shareholders' equity          1,751,767     1,365,624
                                                 -----------   ----------- 
               Total liabilities and
                 shareholders' equity           $ 20,287,079  $ 15,442,686
                                                 ===========   ===========

See the accompanying Notes to the Consolidated Financial Statements.










                                 EXH 13-20.2

<PAGE>
                          AFLAC INCORPORATED AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                     Years Ended December 31, 1994, 1993 and 1992

(In thousands)                           1994         1993         1992   
                                      ----------   ----------   ----------
Common stock:
  Balance at beginning of year       $    10,371  $     8,255  $     8,178 
  Exercise of stock options                   29           37           77 
  Shares issued in connection
   with acquisition                            -           10            - 
  Five-for-four stock split                    -        2,069            - 
                                      ----------   ----------   ---------- 
  Balance at end of year                  10,400       10,371        8,255 
                                      ----------   ----------   ---------- 
Additional paid-in capital:
  Balance at beginning of year           195,730      190,871      183,414 
  Exercise of stock options                2,134        3,785        7,457 
  Gain on treasury stock reissued            235            -            - 
  Shares issued in connection
   with acquisition                            -        3,227            - 
  Five-for-four stock split                    -       (2,069)           - 
  Cash in lieu of fractional shares            -          (84)           - 
                                      ----------   ----------   ---------- 
  Balance at end of year                 198,099      195,730      190,871 
                                      ----------   ----------   ---------- 
Unrealized foreign currency 
translation gains:
  Balance at beginning of year           123,294       68,978       66,750 
  Change in unrealized translation
   gains during year, net of
   income taxes                           50,797       54,316        2,228 
                                      ----------   ----------   ---------- 
  Balance at end of year                 174,091      123,294       68,978 
                                      ----------   ----------   ---------- 
Unrealized gains on securities
available for sale:
  Balance at beginning of year            14,811        5,167        1,400 
  Cumulative effect of accounting
   change, net of income taxes           461,478            -            - 
  Change in unrealized gains (losses)
   during year, net of income taxes     (247,445)       9,644        3,767 
                                      ----------   ----------   ---------- 
  Balance at end of year                 228,844       14,811        5,167 
                                      ----------   ----------   ---------- 
Retained earnings:
  Balance at beginning of year         1,029,625      814,355      666,271 
  Net earnings                           292,790      255,327      183,367 
  Cash dividends ($.445 per share
   in 1994, $.388 in 1993 and
   $.344 in 1992)                        (44,928)     (40,057)     (35,283)
                                      ----------   ----------   ----------
  Balance at end of year             $ 1,277,487  $ 1,029,625  $   814,355 
                                      ----------   ----------   ----------

(continued)


                                 EXH 13-21.1

<PAGE>
                          AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (continued)
                     Years Ended December 31, 1994, 1993 and 1992

(In thousands)                           1994         1993         1992
                                      ----------   ----------   ----------
Treasury stock:
  Balance at beginning of year       $    (6,568) $    (4,171) $    (1,104)
  Purchases of treasury stock           (131,734)      (7,893)      (3,067)
  Shares issued to sales associates
   stock plan                              2,526            -            - 
  Shares issued in connection
   with acquisition                            -        5,496            - 
                                      ----------   ----------   ---------- 
  Balance at end of year                (135,776)      (6,568)      (4,171)
                                      ----------   ----------   ---------- 
Notes receivable for stock purchases      (1,378)      (1,639)      (1,573)
                                      ----------   ----------   ---------- 
  Total shareholders' equity         $ 1,751,767  $ 1,365,624  $ 1,081,882 
                                      ==========   ==========   ========== 

See the accompanying Notes to the Consolidated Financial Statements.




































                                 EXH 13-21.2

<PAGE>
                          AFLAC INCORPORATED AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF CASH FLOWS
                      Years Ended December 31, 1994, 1993 and 1992
                                    (In thousands)

                                         1994         1993         1992   
                                      ----------   ----------   ----------
Cash flows from operating activities:
  Net earnings                       $   292,790  $   255,327  $   183,367 
  Adjustments to reconcile net
   earnings to net cash provided
   by operating activities:
    Increase in policy liabilities     2,236,198    1,782,689    1,405,926 
    Deferred income taxes                 65,074       47,565       35,748 
    Change in income taxes payable        (9,666)     (37,022)      47,911 
    Increase in deferred policy
     acquisition costs                  (262,696)    (200,124)    (199,973)
    Increase in receivables              (44,984)     (38,490)     (19,034)
    Other, net                            92,530       35,304       49,530 
                                      ----------   ----------   ---------- 
      Net cash provided by
       operating activities            2,369,246    1,845,249    1,503,475 
                                      ----------   ----------   ---------- 
Cash flows from investing activities:
  Proceeds from investments sold 
  or matured:
    Fixed-maturity securities sold     1,125,179      915,629    1,532,182 
    Fixed-maturity securities matured    353,422      129,170       77,771 
    Equity securities                     42,208       45,131       53,271 
    Mortgage loans, net                   35,395       24,955          406 
    Other long-term investments, net           -        2,931            - 
    Short-term investments, net                -       18,483       11,771 

  Costs of investments acquired:
    Fixed-maturity securities         (3,425,922)  (2,766,509)  (2,986,728)
    Equity securities                    (40,632)     (51,237)     (60,435)
    Other long-term investments, net      (3,312)           -       (1,488)
    Short-term investments, net         (147,849)           -            - 
  Additions to property and 
   equipment, net                       (185,395)    (112,207)     (96,670)
                                      ----------   ----------   ---------- 
      Net cash used by investing
       activities                    $(2,246,906) $(1,793,654) $(1,469,920)
                                      ----------   ----------   ---------- 

(continued)












                                 EXH 13-22.1

<PAGE>
                          AFLAC INCORPORATED AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                      Years Ended December 31, 1994, 1993 and 1992
                                    (In thousands)

                                         1994         1993         1992   
                                      ----------   ----------   ----------
Cash flows from financing activities:
  Proceeds from borrowings           $    84,000  $         -  $     2,300 
  Principal payments under debt
   obligations                           (42,681)     (32,197)     (15,310)
  Dividends paid to shareholders         (44,928)     (40,057)     (35,283)
  Purchases of treasury stock           (131,734)      (1,325)      (3,067)
  Treasury stock reissued                  2,761            -            -
  Other, net                               2,163        5,903        7,534 
                                      ----------   ----------   ---------- 
      Net cash used by
       financing activities             (130,419)     (67,676)     (43,826)
                                      ----------   ----------   ---------- 
Effect of exchange rate changes
 on cash                                   2,309        3,356           87 
                                      ----------   ----------   ---------- 
      Net change in cash                  (5,770)     (12,725)     (10,184)
Cash at beginning of year                 23,413       36,138       46,322 
                                      ----------   ----------   ---------- 
Cash at end of year                  $    17,643  $    23,413  $    36,138 
                                      ==========   ==========   ========== 


Supplemental disclosures of cash
 flow information:
   Cash payments during the year for:
     Interest on debt obligations    $    13,742  $     9,459  $    10,148 
     Income taxes                        154,826      148,071       59,153


Noncash investing activities included issuance of common stock for purchase
of a company amounting to $8,730 in 1993.

Noncash financing activities included capital lease obligations incurred for
computer equipment totaling $18,210 in 1994 and $28,460 in 1993.

See the accompanying Notes to the Consolidated Financial Statements.















                                 EXH 13-22.2

<PAGE>
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS


(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     BASIS OF PRESENTATION:  The accompanying consolidated financial
statements of AFLAC Incorporated (the Parent Company) and subsidiaries (the
Company) are prepared in accordance with generally accepted accounting
principles.   These principles are established primarily by the Financial
Accounting Standards Board (FASB) and the American Institute of Certified
Public Accountants.  All significant intercompany items have been eliminated
in consolidation.  

     The Company operates predominantly in the insurance industry and
primarily sells supplemental health insurance in Japan and the United States. 
Substantially all of the Company's insurance operations are conducted through
American Family Life Assurance Company of Columbus (AFLAC), which operates in
the United States (AFLAC U.S.) and as a branch in Japan (AFLAC Japan).

     TRANSLATION OF FOREIGN CURRENCIES:  Financial statement accounts
maintained in foreign currencies, principally Japanese yen, are translated
into U.S. dollars as follows:  The functional foreign currency assets and
liabilities are translated at the rates of exchange at the balance sheet
dates, and the related unrealized translation adjustments are included in a
separate component of shareholders' equity.  Revenues, expenses and cash
flows  are translated from foreign currencies into U.S. dollars using average
monthly exchange rates for the year.  Realized currency exchange gains and
losses resulting from foreign currency transactions are included in earnings.

     INSURANCE REVENUE AND EXPENSE RECOGNITION:  Substantially all
supplemental health insurance contracts issued by the Company are classified
as long-duration contracts.  The contract provisions generally cannot be
changed or canceled during the contract period; however, premiums for
policies issued in the United States usually may be adjusted in conformity
with guidelines prescribed by state insurance regulatory authorities.

     Insurance premiums for health policies are recognized as earned income
ratably over the terms of the policies.  When revenues are recorded, the
related amounts of benefits and expenses are charged against such revenues,
so as to result in recognition of profits in the current year and all future
years for which the policies are expected to be renewed.  This association is
accomplished by means of the provision for future policy benefits and the
deferral and subsequent amortization of policy acquisition costs.

     Actuarial assumptions and deferrable acquisition costs are reviewed each
year and revised when necessary for new policies issued to more closely
reflect recent experience and studies of actual acquisition costs.

     INVESTMENTS:  Effective January 1, 1994, the Company adopted Statement
of Financial Accounting Standards (SFAS) No. 115, Accounting for Certain
Investments in Debt and Equity Securities.  Under this standard, the Company
has classified all fixed-maturity securities as "available for sale."  Such
securities are reported at fair value.  In prior years, they were carried at
amortized cost.  Equity securities are carried at fair value.

     If the fair value is higher than amortized cost (fixed-maturity
securities) or purchase cost (equity securities), the excess is an unrealized

                                 EXH 13-23

<PAGE>
gain; and if lower than cost, the difference is an unrealized loss.  The net
unrealized gains or losses on securities available for sale, less amounts
applicable to policy liabilities and deferred income taxes, are reported in
a separate component of shareholders' equity.  Amortized cost of fixed-
maturity securities is based on the purchase price and is adjusted
periodically so that the carrying value will equal the face or par value at
maturity.       

     For investments that have experienced a decline in value below their
cost which is considered to be other than temporary, the decline is recorded
as a realized investment loss in the statement of earnings.  Costs of
securities sold are determined on the first-in, first-out method.  

     Purchases and sales of securities are recorded on the trade dates of the
transactions.  Forward commitments to purchase fixed-maturity securities are
recorded as investment assets and liabilities for payment of purchase cost on
the dates the contractual commitments are entered into.  Fixed-maturity
securities loaned to financial institutions in security lending transactions
are not recorded as sales of securities, but continue to be carried as
investment assets during the term of the loans.  Securities received as
collateral for such loans are reported separately in assets at fair value
with a corresponding liability of the same amount for the return of such
collateral at termination of the loans.

     Interest is recorded as income when earned and is adjusted for
amortization of any premium or discount.  Dividends on equity securities are
recorded as income on the ex-dividend dates.

     DEFERRED POLICY ACQUISITION COSTS:  The costs of acquiring new business
are deferred and amortized, with interest, over the premium payment periods
in proportion to the ratio of annual premium income to total anticipated
premium income.  Anticipated premium income is estimated by using the same
mortality and withdrawal assumptions used in computing liabilities for future
policy benefits.  In this manner, the related acquisition expenses are
matched with revenues.  Costs deferred include commissions and certain direct
and allocated policy issue, underwriting and marketing expenses, all of which
vary with and are primarily related to the production of new business. 
Policy acquisition costs deferred were $416.2 million in 1994, $334.5 million
in 1993 and $285.2 million in 1992.  Of the policy acquisition costs
deferred, commissions represented 66.6% in 1994, 62.4% in 1993 and 65.2% in
1992.

     INSURANCE LIABILITIES:  The liabilities for future policy benefits are
computed by a net level premium method using estimated future investment
yields, withdrawals, and recognized morbidity and mortality tables modified
to reflect the Company's experience, with reasonable provision for possible
future adverse deviations in experience.  

     Unpaid policy claims are computed using statistical analyses of
historical claim experience and represent the estimated ultimate unpaid cost
of all claims incurred.

     INCOME TAXES:  Different rules are used in computing the U.S. and
foreign income tax expense presented in the accompanying financial statements
from those used in preparing the Company's income tax returns.   Deferred
income taxes are recognized using the liability method in 1994 and 1993, and
the deferred method in 1992 and prior.  Under the liability method, deferred

                                 EXH 13-24

<PAGE>
income taxes are recognized for temporary differences between the financial
reporting basis and income tax basis of assets and liabilities, based on
enacted tax laws and statutory tax rates applicable to the periods in which
the temporary differences are expected to reverse.  Under the deferred
method, deferred income taxes represent the tax effects of income and expense
items that are reported in different years for tax and financial statement
purposes, based on tax laws and rates in effect in the years such differences
arose.

     The Parent Company and its U.S. subsidiaries, including their foreign
branches, file a consolidated U.S. income tax return.   Additionally, AFLAC
Japan is subject to Japanese corporate income taxes.  The Company's other
minor foreign branches and subsidiaries are also subject to income taxation
in their foreign jurisdictions.

     INTANGIBLES:  Television network affiliations and FCC licenses of
broadcast businesses acquired are being amortized using the straight-line
method over 40 years.   

     EARNINGS PER SHARE:  Earnings per share are based on the weighted
average number of common shares outstanding during the periods, including
dilutive shares issuable under the stock option plans.  

     ACCOUNTING CHANGES ADOPTED: Effective January 1, 1994, the Company
adopted SFAS No. 115.  As required, the financial information for prior years
was not restated.

     This statement addresses the accounting for investments in equity
securities that have readily determinable fair values and all investments in
fixed-maturity securities.  These investments are to be classified in three
categories and accounted for as follows.  Fixed-maturity securities that the
Company has the positive intent to hold to maturity are classified as held-
to-maturity securities and are reported at amortized cost.  Fixed-maturity
and equity securities that are bought and held principally for the purpose of
selling in the near term are classified as trading securities and reported at
fair value, with unrealized gains and losses included in earnings.  Fixed-
maturity and equity securities not classified as either held-to-maturity
securities or trading securities are classified as available-for-sale
securities and reported at fair value, with unrealized gains and losses
excluded from earnings and reported in a separate component of shareholders'
equity.  Under the new standard, the Company classified all fixed-maturity
securities, along with equity securities, as "available for sale."

     This accounting change had no effect on 1994 earnings.  The effect of
this accounting change on shareholders' equity was as follows:

   (In thousands)                December 31, 1994       January 1, 1994
                                 -----------------      ----------------
Invested assets                  $        820,874      $      1,851,141     
Policy liabilities                       (315,599)           (1,088,633)    
Deferred income taxes                    (289,089)             (301,030)    
                                  ---------------        --------------- 
Shareholders' equity,
  net unrealized gains           $        216,186       $       461,478  
                                  ===============        =============== 



                                 EXH 13-25

<PAGE>
     The portion of unrealized gains credited to policy liabilities at
January 1, 1994, and December 31, 1994, represents gains that would not inure
to the benefit of the shareholders, if such gains were actually realized. 
These amounts are necessary to cover policy reserve interest requirements of
AFLAC Japan based on market investment yields at these dates.

     During 1994, the Company adopted the disclosure requirements under SFAS
No. 119, Disclosure about Derivative Financial Instruments and Fair Value of
Financial Instruments. 

     Effective January 1, 1993, the Company adopted three new accounting
standards prescribed by the FASB, through a one-time cumulative increase of
$11.4 million in the statement of earnings. The financial information for
prior years was not restated.  These new accounting standards did not have a
material effect on the Company's 1993 and 1994 operating earnings. 
Components of the cumulative adjustment were:  an increase to net earnings of
$22.0 million from the release of previously provided deferred income taxes
(SFAS No. 109, Accounting for Income Taxes), a charge to net earnings of $9.6
million for the accrual of retirement benefits other than pensions (SFAS No.
106, Employers' Accounting for Postretirement Benefits Other Than Pensions),
and a charge of $1.0 million for the accrual of postemployment benefits (SFAS
No. 112, Employers' Accounting for Postemployment Benefits).  SFAS No. 109
changes the method of recognizing deferred income taxes from the deferred
method to the liability method.  SFAS Nos. 106 and 112 require the accrual of
postretirement and postemployment benefits during employees' active service
years rather than recognizing the costs when benefits are paid.

     ACCOUNTING PRONOUNCEMENTS NOT YET ADOPTED:  SFAS No. 114, Accounting by
Creditors for Impairment of a Loan, and SFAS No. 118, Accounting by Creditors
for Impairment of a Loan - Income Recognition and Disclosures, which amended
SFAS No. 114, are effective for 1995.  The impact of adopting these new
standards will not have a material effect on the Company.

     RECLASSIFICATIONS:  Certain prior year amounts have been reclassified to
conform to the current year presentation. 























                                 EXH 13-26

<PAGE>
(2)  FOREIGN INFORMATION AND BUSINESS SEGMENT INFORMATION

     The Company's only reportable industry segment is insurance, and its
principal foreign operations are conducted in Japan.  The components of
operations for the years ended December 31 were as follows: 


(In thousands)                          1994        1993        1992    
                                     ---------   ---------   ---------
Total revenues:
  Insurance:
    Foreign (primarily Japan)       $5,149,478  $4,127,289  $3,178,625  
    U.S.                               874,659     796,587     724,400  
                                     ---------   ---------   ---------
      Total insurance                6,024,137   4,923,876   3,903,025  
  Broadcast - U.S.                      76,970      68,431      66,272  
  Corporate and other U.S.
    operations                          46,513      51,721      59,256  
  Intercompany eliminations            (36,862)    (43,410)    (42,081) 
                                     ---------   ---------   ---------
      Total                         $6,110,758  $5,000,618  $3,986,472  
                                     =========   =========   =========  
Earnings before income taxes and
 cumulative effect of accounting changes:
  Insurance:
    Foreign (primarily Japan)       $  470,347  $  390,945  $  297,335  
    U.S.                                89,146      78,047      66,758  
                                     ---------   ---------   ---------
        Total insurance                559,493     468,992     364,093  
  Broadcast - U.S.                      13,362       8,673       7,567  
  Corporate and other U.S.
    operations                         (68,519)    (49,281)    (47,116) 
                                     ---------   ---------   ---------
      Total                         $  504,336  $  428,384  $  324,544  
                                     =========   =========   =========  

Total assets at December 31 were as follows:

(In thousands)                                 1994             1993
                                            ----------       ----------
Total assets:  
  Insurance:
    Foreign (primarily Japan)              $18,322,308      $13,656,280 
    U.S.                                     1,781,026        1,569,651 
                                            ----------       ----------
      Total insurance                       20,103,334       15,225,931 
  Broadcast - U.S.                             152,115          149,332 
  Corporate and other U.S.
    operations                               2,058,274        1,569,940 
  Intercompany eliminations                 (2,026,644)      (1,502,517)
                                            ----------       ----------
      Total                                $20,287,079      $15,442,686 
                                            ==========       ========== 

     The Company had net assets of $1.6 billion at December 31, 1994, and
$1.1 billion at December 31, 1993, held in AFLAC Japan.  AFLAC Japan had
investments in U.S. dollar-denominated securities (including accrued 

                                 EXH 13-27

<PAGE>
investment income) of $972.0 million and $643.6 million at December 31, 1994,
and December 31, 1993, respectively.  AFLAC Japan's investments in dollar-
denominated securities constitute an economic currency hedge of a portion of
the Company's investment in the foreign branch.  The net assets of AFLAC
Japan after deducting the dollar-denominated investments were $592.9 million
at December 31, 1994, and $456.1 million at December 31, 1993, and represent
yen-denominated net assets subject to foreign currency translation
fluctuations for financial reporting purposes.

     The 1994 year-end yen-to-dollar exchange rate, which is used to convert
balance sheet items to U.S. dollars, strengthened 12.2%, while the 1993 year-
end exchange rate strengthened 11.3%, compared with the prior year-end
exchange rates based on the yen/dollar rates of 99.85, 112.00, and 124.70 at
December 31, 1994, 1993 and 1992, respectively.  Had the exchange rates
remained unchanged from the prior year-end rates, the change in total assets
would have been lower by approximately $1.9 billion (10.2%) in 1994 and $1.3
billion (9.3%) in 1993.  Total liabilities would have been lower by
approximately $1.8 billion (10.8%) in 1994 and $1.3 billion (9.9%) in 1993. 

     The average yen/dollar exchange rate for 1994, 1993 and 1992 of 102.26,
111.21 and 126.67, respectively, strengthened 8.8%, 13.9% and 6.2%,
respectively, over the prior years.  The strengthening increased net earnings
by approximately $19.7 million in 1994, $24.5 million in 1993 and $7.8
million in 1992.

     Earnings before income taxes included net realized foreign exchange
transaction losses of $.2 million in 1994, and gains of $.8 million in both
1993 and 1992. 

     Annual payments are made from AFLAC Japan for management fees to the
Parent Company, and allocated expenses and remittances of earnings to AFLAC
U.S.  These payments totaled $167.9 million in 1994, $133.4 million in 1993
and $65.5 million in 1992.  See Note 10 for information concerning
restrictions on remittances of AFLAC Japan earnings. 
























                                 EXH 13-28

<PAGE>
(3)  INVESTMENTS

     The amortized cost (fixed-maturity securities) or purchase cost (equity
securities) and the fair values of investments in  securities available for
sale at December 31 were as follows:

                                          December 31, 1994             
                              --------------------------------------------
                               Cost or      Gross      Gross             
                              Amortized  Unrealized  Unrealized    Fair   
(In millions)                    Cost       Gains      Losses      Value   
                              ---------  ----------  ----------  ---------
Fixed-maturity securities:
 Yen-denominated:  
  Japan national government   
    direct obligations        $ 4,790.3  $    492.1  $       .3  $ 5,282.1 
  Japan government guaranteed     590.7        26.3           -      617.0 
  Japan municipalities            768.4        36.1          .5      804.0 
  Japan public utilities        2,505.2       220.9         3.5    2,722.6 
  Corporate obligations:
    Banks and other financial 
      institutions                189.3         5.0          .1      194.2
    Foreign issuers:
      Euroyen                   3,212.0       176.2        66.2    3,322.0
      Samurai                     304.1        14.6         1.8      316.9
    Other                         301.7        37.4         6.2      332.9 
                               --------    --------    --------   --------
       Total yen-denominated   12,661.7     1,008.6        78.6   13,591.7 
                               --------    --------    --------   --------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                   132.5          .3         4.5      128.3
  U.S. agencies (FNMA, etc.)       83.9          .1         3.4       80.6
  U.S. mortgage-backed 
    securities                    152.2          .1        10.4      141.9
  Sovereign and Supranational     134.7         1.9         5.5      131.1
  Corporate obligations:
    Public utilities              136.4          .2        13.1      123.5
    Asset backed securities       141.6          .4         8.3      133.7
    Other                       1,243.4         9.6        76.3    1,176.7 
                               --------    --------    --------   --------
   Total dollar-denominated     2,024.7        12.6       121.5    1,915.8 
                               --------    --------    --------   --------
 Other foreign securities          23.4           -          .2       23.2 
                               --------    --------    --------   --------
   Total fixed-maturity
     securities available
     for sale                  14,709.8     1,021.2       200.3   15,530.7
Equity securities                  71.6        15.9         3.1       84.4
                               --------    --------    --------   --------
Total securities available
 for sale                     $14,781.4   $ 1,037.1   $   203.4  $15,615.1
                               ========    ========    ========   ======== 





                                 EXH 13-29

<PAGE>
                                           December 31, 1993            
                               -----------------------------------------
                                Cost or    Gross      Gross           
                               Amortized Unrealized Unrealized   Fair  
(In millions)                     Cost     Gains      Losses     Value  
                               --------- ---------- ---------- ---------
Fixed-maturity securities:
 Yen-denominated:  
  Japan national government 
    direct obligations        $ 3,845.9  $  822.7   $      -  $ 4,668.6 
  Japan government guaranteed     506.2      50.0          -      556.2 
  Japan municipalities            824.1      75.7          -      899.8 
  Japan public utilities        2,183.5     351.7          -    2,535.2 
  Corporate obligations:
    Banks and other financial
      institutions                218.2      17.5          -      235.7 
    Foreign issuers 
      Euroyen                     574.9      69.8          -      644.7
      Samurai                     353.9      16.9          -      370.8
    Other                          29.5       2.9          -       32.4 
                               --------   -------     ------   --------
      Total yen-denominated     8,536.2   1,407.2          -    9,943.4 
                               --------   -------     ------   --------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                   144.0       8.5          -      152.5 
  U.S. agencies (FNMA, etc.)       27.2       1.7          -       28.9
  U.S. mortgage-backed
    securities                     31.3        .3         .3       31.3
  Sovereign and Supranational     169.8      17.6         .5      186.9
  Corporate obligations:
    Public utilities              123.6       3.5        2.5      124.6
    Other                       1,006.9      83.7        4.4    1,086.2
                               --------   -------     ------   --------
     Total dollar-denominated   1,502.8     115.3        7.7    1,610.4 
                               --------   -------     ------   --------
 Other foreign securities          16.4        .2          -       16.6 
                               --------   -------     ------   --------
     Total fixed-maturity
       securities available
       for sale                10,055.4   1,522.7        7.7   11,570.4
Equity securities                  67.6      16.7        2.2       82.1 
                               --------   -------     ------   --------
Total securities available
 for sale                     $10,123.0  $1,539.4    $   9.9  $11,652.5 
                               ========   =======     ======   ======== 












                                 EXH 13-30

<PAGE>
     The Company had no fixed-maturity securities classified as held to
maturity at December 31, 1994.

     The amortized cost and fair value of investments in fixed-maturity
securities held to maturity at December 31, 1993, were as follows:

                                         December 31, 1993              
                              -----------------------------------------
                               Cost or    Gross      Gross          
                              Amortized Unrealized Unrealized   Fair   
(In millions)                    Cost     Gains      Losses     Value   
                              --------- ---------- ---------- ---------
Yen-denominated, corporate
    obligations:
  Foreign issuers:
    Euroyen                   $ 1,691.8  $ 291.7    $      -  $ 1,983.5 
    Samurai                        41.0      7.8           -       48.8 
  Other                           322.5     53.7        19.0      357.2 
                               --------   ------     -------   --------
                                2,055.3    353.2        19.0    2,389.5 
U.S. dollar-denominated:
  Corporate obligations            27.0      2.0           -       29.0 
                               --------   ------     -------   --------
   Total fixed-maturity
    securities held to
    maturity                  $ 2,082.3  $ 355.2    $   19.0  $ 2,418.5 
                               ========   ======     =======   ======== 


     The amortized cost and fair values of investments in fixed-maturity
securities available for sale at December 31, 1994, by contractual maturity
are shown below:
                                            Cost or               
                                           Amortized         Fair      
(In millions)                                 Cost           Value      
                                          -----------     -----------
Due in one year or less                  $      347.6    $      352.5   
Due after one year through
  five years                                  2,344.8         2,472.2   
Due after five years through
  10 years                                    4,012.2         4,279.0   
Due after 10 years                            7,853.0         8,285.1   
U.S. Mortgage-backed
  securities                                    152.2           141.9   
                                           ----------      ----------
    Total fixed-maturity securities 
      available for sale                  $  14,709.8     $  15,530.7   
                                           ==========      ==========   

     Expected maturities will differ from contractual maturities because some
issuers have the right to call or prepay obligations with or without call or
prepayment penalties.






                                 EXH 13-31

<PAGE>
     Fair values for fixed-maturity securities were provided by outside
securities consultants using market quotations, prices provided by market
makers or estimates of fair values obtained from yield data relating to
investment securities with similar characteristics.  The fair values for
equity securities were determined using market quotations as of the end of
the year on the principal public exchange markets.

     Realized and unrealized gains and losses from investments for the years
ended December 31 were as follows:

(In thousands)                           1994        1993        1992   
                                      ----------  ----------  ----------
Realized gains (losses) on
  sale or maturity of investments:
  Fixed-maturity securities: 
    Gross gains from sales           $   19,054  $   16,447  $   17,458 
    Gross losses from sales             (24,761)     (8,980)    (22,311)
    Net gains from redemptions            2,416       2,369       2,027 
                                      ---------   ---------   ---------
                                         (3,291)      9,836      (2,826)
  Equity securities:  
    Gross gains from sales                5,346       1,764       6,270 
    Gross losses from sales              (1,587)     (7,628)     (5,990)
  Other long-term securities               (526)     (1,035)       (718)
                                      ---------   ---------   ---------
     Net realized gains (losses)            (58)      2,937      (3,264)
                                      =========   =========   ========= 
Changes in unrealized gains (losses):
  Fixed-maturity securities            (818,399)  1,303,052     410,888 
  Equity securities                      (2,045)     12,143         113 
                                      ---------   ---------   ---------
     Net unrealized gains (losses)   $ (820,444) $1,315,195  $  411,001 
                                      =========   =========   ========= 

     As of January 1, 1994, the Company classified all fixed-maturity
securities as available for sale under the guidelines of SFAS No. 115.  Such
securities are carried at fair value in the financial statements in 1994.  As
required, prior year numbers were not restated.  In prior years, all fixed-
maturity securities were carried in the financial statements at amortized
cost.  Equity securities are carried in the financial statements at market
value in all years.  The unrealized gains and losses on fixed-maturity
securities available for sale, less amounts applicable to policy liabilities
and deferred income taxes, were reported in a separate component of
shareholders' equity, along with unrealized gains and losses on equity
securities in 1994.  Since fixed-maturity securities were carried at
amortized cost in 1993 and 1992, all unrealized gains and losses on those
securities are not reflected in shareholders' equity for 1993 and 1992.  











                                 EXH 13-32

<PAGE>
     The following fixed-maturity securities individually exceeded 10% of
shareholders' equity at December 31:

                                      1994                  1993        
                              -------------------   -------------------
                              Amortized     Fair    Amortized     Fair  
(In millions)                   Cost       Value       Cost      Value  
                              -------------------   -------------------
Japan National Government     $4,790.3   $5,282.1   $3,845.9   $4,668.6 
Tokyo Electric Power
  Company, Ltd.                  767.3      842.0      695.6      812.4 
Chubu Electric Power             552.3      591.2      486.2      556.4 
Finance Corp. of Local
  Enterprise                     314.4      330.7      311.4      345.4 
Tokyo Metropolitan   
  Government                     300.9      314.6      391.0      423.7 
Province De Quebec               269.2      252.6      231.9      244.5 
Kyushu Electric Power
  Company, Ltd.                  239.7      261.5      209.1      243.5 
Kansai Electric Power
  Company, Ltd.                  232.7      253.3      207.1      240.9 
Tohoku Electric Power            203.3      219.3      169.3      195.2 
Goldman Sachs Group              200.3      207.6          *          -
Republic of Austria              198.9      206.9          *          - 
Chugoku Electric Power           177.8      192.1      137.0      159.6 
Nippon Telephone and
  Telegraph Corp.                168.8      180.0      143.9      164.2
*Less than 10%

     The components of net investment income for the years ended December 31
were as follows:

(In thousands)                           1994        1993        1992   
                                      ---------   ---------   ---------
Fixed-maturity securities             $ 841,917   $ 691,482   $ 529,829 
Equity securities                         1,255       1,554       1,225 
Mortgage loans on real estate             3,193       6,024       6,615 
Other long-term investments                 146         369       1,096 
Short-term investments                   11,668       8,094      11,239 
                                       --------    --------    --------
  Gross investment income               858,179     707,523     550,004 
Less investment expenses                 19,354      18,251      16,838 
                                       --------    --------    -------- 
  Net investment income               $ 838,825   $ 689,272   $ 533,166 
                                       ========    ========    ======== 


(4)  FINANCIAL INSTRUMENTS 

NONDERIVATIVES

     The carrying amounts for cash, cash equivalents, premium receivables,
accrued investment income and accounts payable approximate their fair values
due to the short-term maturity of these instruments.  Consequently, such
instruments are not included in the table presented in Note 4.



                                 EXH 13-33

<PAGE>
     The methods of determining the fair values of the Company's fixed-
maturity and equity securities are described in Note 3.  The fair values for
mortgage loans are estimated using the quoted market prices for securities
collateralized by similar mortgage loans, adjusted for the difference in loan
characteristics.  For mortgage loans where quoted market prices are not
available, the fair values are estimated using discounted cash flow analysis
and interest rates currently being offered for similar loans to borrowers
with similar credit ratings.  Loans with similar characteristics are
aggregated for purposes of these calculations.  At December 31, 1994, 72.8%
of mortgage loans were commercial and 27.2% were residential (at December 31,
1993, 81.6% and 18.4%, respectively).

     The fair values for notes payable are estimated using discounted cash
flow analysis based on the Company's current borrowing rates for similar
types of borrowings.

     The Company uses forward purchase arrangements in Japan to secure
current investment yields during periods in which yields are expected to
decline.  At December 31, 1993, the Company had outstanding purchase
commitments for delivery of securities in 1994 with an average yield to
maturity of 4.80%.  The securities related to these purchase commitments were
included in the balance sheet at December 31, 1993, in investments in fixed-
maturity securities available for sale at fair value.  The related liability
was included in payables for security transactions for the purchase price
established at the dates the contracts were entered into and payable at the
dates the securities were delivered.  These commitments were payable at
various times from January 1994 through July 1994.  The fair value and
carrying value of the liability for the forward commitments at December 31,
1993, was the contract price.  There were no outstanding contracts at
December 31, 1994.

     AFLAC Japan uses short-term security lending arrangements to increase
investment income with minimal risk.  At December 31, 1994, the Company held
Japanese Government Bonds as collateral for loaned securities.  The Company's
security lending policy requires that the fair value of the securities
received as collateral be greater than or equal to 105% of the fair value of
the loaned securities as of the date the securities are loaned and not less
than 100% thereafter.  Bond market quotations are used to determine the fair
value and carrying value of the collateral asset and related liability.


DERIVATIVES

     The Company has only limited activity with derivative financial
instruments and does not use them for trading purposes nor engage in
leveraged derivative transactions.  In addition, the Company does not engage
in foreign currency speculation and does not hedge the foreign-currency-
denominated net assets of its foreign insurance operations.  See Note 2 for
additional information on AFLAC Japan's net assets.

     The Company enters into interest rate swap agreements to reduce the
impact of changes in interest rates on its floating-rate long-term debt.  At
December 31, 1994 and 1993, the Company had an outstanding interest rate swap
agreement with a notional principal amount equal to the principal balance of
the related loan of $49 million.  Under this agreement, the Company makes
fixed-rate payments based on a rate of 5.965% and receives floating-rate
payments in return (6.75% at December 31, 1994) based on three-month LIBOR. 

                                 EXH 13-34

<PAGE>
The transaction effectively changes a portion of the Company's interest rate
exposure from a floating rate to a fixed rate.  The fair value of interest
rate swaps is the estimated amount that the Company would receive or pay to
terminate the swap agreements at the reporting date taking into account
current interest rates.

     The Company had outstanding short-term foreign exchange forward
contracts in the amount of $135.1 million at December 31, 1994, and $20.0
million at December 31, 1993.  The Company invests certain yen-denominated
funds in short-term, dollar-denominated bank deposits, which typically have
a term of one week.  These deposits earn yields that exceed those available
on similar yen-denominated deposits.  The Company purchases foreign exchange
forward contracts to eliminate the foreign currency risks when such deposits
are converted to yen.  The foreign exchange forward contracts are carried at
fair value, and the related exchange transaction gains or losses are included
in other income.

     The carrying values and estimated fair values of the Company's 
financial instruments as of December 31 are as follows:

                                    1994                   1993        
                          ----------------------    --------------------
                          Carrying      Fair        Carrying     Fair    
(In thousands)             Amount       Value        Amount      Value   
                          ----------------------    --------------------
Assets:
 Fixed-maturity 
  securities            $15,530,694  $15,530,694 $12,137,762 $13,988,926 
 Equity securities           84,373       84,373      82,065      82,065 
 Mortgage loans              25,104       29,104      57,485      81,482 
 Policy loans                 1,202        1,202       1,184       1,184 
 Short-term investments     330,916      330,916     166,689     166,689 
 Derivatives - foreign 
  exchange forward
  contracts                       -           41           -           8 
 Securities held as 
  collateral for 
  loaned securities         556,937      556,937           -           - 

Liabilities:
 Notes payable              184,901      185,494     122,062     127,398 
 Derivatives - interest
   rate swap                      -       (2,108)          -         761 
 Payables for return of
  collateral on loaned
  securities                556,937      556,937           -           - 
 Payables for security 
  transactions               46,371       46,371     659,158     659,158 

     CONCENTRATION OF CREDIT RISK:  The Company's receivables consist
primarily of monthly insurance premiums due from individual policyholders or
their employers for payroll deduction of premiums.  At December 31, 1994,
$234.9 million, or 77.3%, were receivables for AFLAC Japan ($169.1 million at
December 31, 1993).  These included $114.8 million in 1994 ($83.9 million in
1993) held by three service companies that act as premium-collection agents
for AFLAC Japan.  Most of the remaining premiums receivable of AFLAC Japan
represented premium payroll withholdings by a diverse number of medium-sized
to large employers.
                                 EXH 13-35

<PAGE>
(5)  PROPERTY AND EQUIPMENT

Property and equipment consisted of the following at December 31:

(In thousands)                                     1994          1993   
                                                 --------      -------- 
Land                                             $142,426      $ 22,447 

Buildings                                         362,439        79,441 

Construction in progress (AFLAC Japan)                  -       202,428 

Equipment                                         184,563       144,923 
                                                  -------       -------
                                                  689,428       449,239 

Less accumulated depreciation                     109,181        87,993 
                                                  -------       -------
  Net property and equipment                     $580,247      $361,246 
                                                  =======       ======= 


     In April 1994, the construction of the Company's new administrative
building in Tokyo was completed.  The total cost of the project was 40.7
billion yen ($407.8 million at the December 31, 1994, exchange rate).  The
reported cost by year was $205.4 million in 1994, $112.2 million in 1993, and
$90.2 million in 1992.  Construction was funded from AFLAC Japan's cash flow. 
In accordance with generally accepted accounting principles, interest expense
on outstanding debt during the construction period was capitalized and ceased
upon completion of the building.

     The building is located on partially leased land.  The Company is
committed to purchase the leased land at the fair value of the land at the
time of purchase, upon the demand of the owners of the land.  As of December
31, 1994, the fair value of the leased land was estimated to be 2.6 billion
yen ($26.1 million).






















                                 EXH 13-36

<PAGE>
(6)  POLICY LIABILITIES

     The liability for future policy benefits at December 31 consists of the
following:

(In millions)              Liability Amounts           Interest rates   
                      ----------------------------   -------------------
                      Policy                           Year             
                      Issue                             of       In 20  
                       Year       1994      1993       Issue     Years  
                      ------   --------   --------   --------  ---------
Health insurance:
  Foreign:           1994     $    94.0  $       -      4.5%      4.5%
                     1990-94    6,171.5    3,795.1      5.5       5.5   
                     1988-93    1,056.0      863.5      5.25      5.25  
                     1987-88    1,222.5    1,077.5      5.5       5.5   
                     1985-87      218.3      197.1      5.65      5.65  
                     1985-86      974.8      889.2      6.75      5.5   
                     1978-84    2,670.7    2,467.3      6.5       5.0   
                     1974-79      731.9      647.8      7.0       5.0   
                     Other         29.7       23.9                      

  U.S.:
                     1988-94      289.1      211.7      8.0       6.0   
                     1986-94      342.2      299.3      6.0       6.0   
                     1985-86       23.9       22.8      6.5       6.5   
                     1981-86      268.2      268.8      7.0       5.5   
                     1973-80       52.9       55.1      6.0       4.5   
                     Other        101.5       89.3                      

Life insurance       1956-94       23.4       23.8    4.0-6.75    5.5   
SFAS No. 115 
  adjustment
  (Note 1)                        315.6          -                
                               --------   -------- 
                       Total  $14,586.2  $10,932.2                      
                               ========   ========                      

     The weighted-average interest rates reflected in the statements of
earnings for health insurance future policy benefits for foreign policies
were 5.7% in 1994, 5.8% in 1993 and 5.9% in 1992, and for U.S. policies, 6.3%
in both 1994 and 1993, and 6.2% in 1992.     
















                                 EXH 13-37

<PAGE>
     Activity in the liability for unpaid policy claims is summarized as
follows for the years ended December 31:

(In thousands)                            1994        1993        1992
                                        ---------   ---------   ---------
Unpaid supplemental health claims -
  beginning of year                    $  697,712  $  546,936  $  457,989 
                                        ---------   ---------   ---------
Add claims incurred during the year
  related to:
    Current year                        1,978,901   1,576,396   1,214,123
    Prior years                           (62,940)    (40,033)    (18,007)
                                        ---------   ---------   --------- 
Total incurred                          1,915,961   1,536,363   1,196,116 
                                        ---------   ---------   --------- 
Less claims paid during the year:
  On claims incurred during 
    current year                        1,236,131   1,003,892     770,160 
  On claims incurred during 
    prior years                           532,001     427,395     339,496 
                                        ---------   ---------   --------- 
Total paid                              1,768,132   1,431,287   1,109,656 
                                        ---------   ---------   --------- 
Add effect of exchange rate changes
 on unpaid claims                          69,285      45,700       2,487 
                                        ---------   ---------   ---------
Unpaid supplemental health claims -
  end of year                             914,826     697,712     546,936 
Unpaid claims for life and
  other business                           14,524      14,354      14,750 
                                        ---------   ---------   --------- 
Total liability for unpaid policy
  claims                               $  929,350  $  712,066  $  561,686 
                                        =========   =========   ========= 
























                                 EXH 13-38

<PAGE>
(7)  NOTES PAYABLE

     A summary of notes payable at December 31 follows:

(In thousands)                                      1994         1993   
                                                 ---------    ---------
6.63% short-term note payable to bank under
 unsecured line of credit, due January 13, 1995   $  9,000     $     - 
Unsecured note payable to bank under 
 revolving credit and term-loan agreement,
 variable interest rate, due in quarterly
 installments, beginning June 1995 through
 March 2000                                         50,000           - 
5.965% unsecured note payable to banks, due
 in semiannual installments beginning
 October 1995 through 1997                          49,000      49,000  
9.60% to 10.72% unsecured notes payable to  
 bank, due in semiannual installments
 through 1998                                       32,278      40,722  
Obligations under capitalized leases, due in 
 monthly installments through 2001, secured
 by computer equipment in Japan                     39,181      25,052  
8.3% note payable due in monthly
 installments through 1997, secured
 by equipment                                        3,970       5,511  
Other                                                1,472       1,777  
                                                   -------     -------
    Total notes payable                           $184,901    $122,062  
                                                   =======     =======  


     The aggregate maturities of notes payable during each of the five years
after December 31, 1994, are: 1995, $46.2 million; 1996, $50.3 million; 1997,
$49.3 million; 1998, $24.0 million; and 1999, $12.5 million.

     In 1994, the Company arranged permanent bank financing for the share
repurchase program under a new revolving credit and term-loan agreement for
up to $150 million with interest at LIBOR plus 50 basis points.  At December
31, 1994, there was $50 million outstanding under this agreement at the
current interest rate of 6.75%.

     The weighted average interest rate on short-term notes payable at
December 31, 1994, is 6.63%.  The Company had no short-term notes payable at
December 31, 1993.

     In connection with the 5.965% unsecured note payable, the Company had an
interest rate swap agreement, which is described in Note 4.

     Several loan agreements contain various covenants, which, among other
things, require the Company to maintain a minimum consolidated shareholders'
equity of $750 million.







                                 EXH 13-39

<PAGE>
(8)  INCOME TAXES

     The income tax effects of the temporary differences that give rise to
deferred income tax assets and liabilities as of December 31 were as follows:

(In thousands)                              1994              1993   
                                         ----------        ----------
Deferred income tax liabilities:
  Deferred acquisition costs             $1,038,548        $  785,699 
  Unrealized gains on securities
   available for sale                       394,378               439
  Policy benefit reserves                         -            97,199 
  Premiums receivable                       127,136            58,491
  Other                                      79,108            37,472
                                          ---------         --------- 
    Total deferred income
     tax liabilities                      1,639,170           979,300
                                          ---------         ---------
Deferred income tax assets:
  Difference in tax basis of
   investment in Japan branch               117,238            69,204
  Foreign tax credit carryovers              69,507            61,758
  Policy benefit reserves                    91,634                 -
  Unfunded retirement benefits               45,124            23,993
  Accrued expenses                           59,569            22,734 
  Other                                      69,828            45,643
                                          ---------         ---------  
    Total gross deferred tax assets         452,900           223,332
  Less valuation allowance                   91,594            74,711
                                          ---------         ---------  
    Total deferred income tax assets        361,306           148,621
                                          ---------         ---------
      Deferred income tax liability       1,277,864           830,679
Current income tax liability                114,577           119,599
                                          ---------         ---------       
      Total income tax liability         $1,392,441        $  950,278
                                          =========         =========  

     A valuation allowance is recognized under SFAS No. 109 when it is more
likely than not that deferred tax assets will not be realized.  The Company
has established valuation allowances primarily for foreign tax credit
carryovers and nondeductible noninsurance losses.  During 1994, the valuation
allowance for deferred tax assets increased by $16.9 million due to increased
foreign tax credit carryovers and noninsurance losses.

     Foreign tax credit carryovers available at December 31, 1994, expire as
follows:  $13.4 million in 1995, $25.4 million in 1997, $23.0 million in 1998
and $7.7 million in 1999. 










                                 EXH 13-40

<PAGE>
     The components of income tax expense, excluding the cumulative effect of
accounting changes, for the years ended December 31 were as follows:

                                 Foreign,                               
                               Principally                              
(In thousands)                    Japan           U.S.         Total    
                               -----------     ---------    -----------
Income tax expense (benefit):
  1994:
    Current                    $   133,885     $  12,587    $   146,472 
    Deferred                        65,225          (151)        65,074
                                ----------      --------     ----------
      Total                    $   199,110     $  12,436    $   211,546 
                                ==========      ========     ========== 
  1993:
    Current                    $   126,439     $  10,491    $   136,930 
    Deferred                        47,222           343         47,565 
                                ----------      --------     ----------
      Total                    $   173,661     $  10,834    $   184,495 
                                ==========      ========     ========== 
  1992:
    Current                    $    97,979     $   7,450    $   105,429 
    Deferred                        33,786         1,962         35,748
                                ----------      --------     ---------- 
      Total                    $   131,765     $   9,412    $   141,177 
                                ==========      ========     ========== 

     Income tax expense in the accompanying consolidated financial statements
is greater than the amount computed by applying the expected U.S. tax rate of
35% for both 1994 and 1993, and 34% for 1992, to pretax earnings before the
cumulative effect of accounting changes.  The principal reasons for the
differences and the related tax effects are summarized as follows: 

(In thousands)                       1994          1993          1992   
                                  ---------     ---------     ---------
Income taxes based on U.S.
  statutory rates                 $ 176,518     $ 149,934     $ 110,345 
U.S. alternative minimum tax         10,712         9,542         7,380 
Unrecognized foreign tax credits     12,473        17,275        14,612 
Noninsurance losses generating
  no current tax benefit              5,561         1,598         1,754 
Other, net                            6,282         6,146         7,086 
                                   --------      --------      --------
  Income tax expense              $ 211,546     $ 184,495     $ 141,177 
                                   ========      ========      ======== 

     Most of the Company's income tax expense represents Japanese income
taxes on AFLAC Japan operating results.  Japan's corporate tax rate was 45.3%
in 1994, and 46.2% in both 1993 and 1992.  During the first quarter of 1994,
the Japanese government enacted new tax legislation that terminated an
extension of the temporary special corporate tax of .9% of Japan's taxable
income.  This tax was previously scheduled to expire at December 31, 1994. 
This tax rate reduction decreased income tax expense by approximately $4.0
million for 1994.  




                                 EXH 13-41

<PAGE>
     Income taxes are recorded in the statements of earnings and directly in
certain shareholders' equity accounts.  Income tax expense (benefit) for the
years ended December 31 was allocated as follows:

                                         Liability   Liability  Deferred 
                                          Method      Method     Method  
(In thousands)                             1994        1993       1992   
                                         ---------   --------   --------
Statements of earnings:
 Operating earnings (excluding realized
   investment gains and losses)           $211,341   $183,793   $144,382 
 Realized investment gains and losses          205        702     (3,205)
 Benefits of adoption of SFAS No. 109            -    (22,000)         -
                                           -------    -------    ------- 
   Income taxes included in the  
     statements of earnings                211,546    162,495    141,177 
Shareholders' equity:
 Unrealized gains and losses on                                           
   securities available for sale           289,658      2,165     (3,654)
 Unrealized foreign currency 
   translation gains                        (1,980)         -          - 
                                           -------    -------    ------- 
     Total income taxes                   $499,224   $164,660   $137,523 
                                           =======    =======    ======= 


     Realized investment losses incurred by AFLAC Japan are fully deductible
for Japan income tax purposes.  Accordingly, the income tax effects shown
above for realized and unrealized investment gains and losses reflect such
tax benefit of any losses related to AFLAC Japan operations.  Also, AFLAC
Japan receives certain Japanese income tax benefits from foreign exchange
translation losses on its dollar-denominated investments.  These tax benefits
are included directly in the shareholders' equity component of unrealized
foreign currency translation gains.

     Deferred income tax expense, which results from differences in the
timing of reporting various income and expense items between the financial
statements (excluding the cumulative effect of accounting changes) and the
income tax returns, is summarized as follows:

                                    Liability     Liability    Deferred 
                                     Method        Method       Method   
(In thousands)                        1994          1993         1992   
                                    ---------     ---------    --------
Recognition of deferred policy
  acquisition costs                 $ 78,182      $ 56,786     $ 52,097 
Adjustments of liability for
  future policy benefits             (12,449)          584          201 
Unrecognized foreign tax credits      (5,882)       (3,548)      (6,393)
Noninsurance losses generating
  no tax benefit                       9,134         2,214        1,754 
Other, net                            (3,911)       (8,471)     (11,911)
                                     -------       -------      -------
   Deferred income tax expense      $ 65,074      $ 47,565     $ 35,748 
                                     =======       =======      ======= 



                                 EXH 13-42

<PAGE>
     The Internal Revenue Service has proposed adjustments to the Company's
U.S. consolidated federal income tax returns for the years 1989 through 1991. 
The proposed adjustments relate primarily to the computation of foreign-
source income for purposes of the foreign tax credit that, if upheld, would
have a significant effect on the Company's operating results.  Management
does not agree with the proposed tax issues and is vigorously contesting
them.  Although the final outcome is uncertain, the Company believes that its
position will prevail and that the ultimate liability will not materially
impact the consolidated financial statements.


(9)  SHAREHOLDERS' EQUITY

     The following is a reconciliation of the Company's common stock for the
years ended December 31:

(In thousands)                         1994          1993          1992   
                                     --------      --------      -------- 
Common stock - number of shares:
 Issued:
  Balance at beginning of year        103,710        82,549        81,778
  Exercise of stock options               290           370           771
  Shares issued in connection
   with acquisition                         -           104             -
  Five-for-four stock split                 -        20,687             -
                                     --------      --------      --------
  Balance at end of year              104,000       103,710        82,549
                                     --------      --------      -------- 
Treasury stock - number of shares:
  Balance at beginning of year            239           137            43
  Purchases of treasury stock           4,206            33            94
  Shares received in connection                                           
   with acquisition                         -           238             - 
  Five-for-four stock split                 -            44             -
  Shares issued to sales associates
   stock plan                             (81)            -             - 
  Shares issued in connection                                            
    with acquisition                        -          (213)            -
                                     --------      --------      --------
  Balance at end of year                4,364           239           137
                                     --------      --------      --------
Shares outstanding at end of year      99,636       103,471        82,412
                                     ========      ========      ========


     SHARE REPURCHASE PROGRAM:  In February 1994, the board of directors
authorized the purchase of up to 4.6 million shares of AFLAC Incorporated
common stock on the open market.  Through December 31, 1994, 4.2 million
shares had been purchased under the repurchase program.  The repurchase of
shares and related financing costs did not materially increase earnings per
share during 1994.  In early 1995, the board of directors authorized the
purchase of an additional 4.6 million shares.






                                 EXH 13-43

<PAGE>
     STOCK OPTIONS:  The following table summarizes data relating to
qualified and non-qualified stock options:

                                        1994         1993        1992   
                                     ---------    ---------   ---------
Number of shares subject to options:
  Outstanding at
    beginning of year                3,057,515    3,505,379   4,212,674 
  Granted                            2,739,000       22,501     425,143 
  Expired/canceled                     (76,625)           -     (12,657)
  Exercised                           (287,742)    (470,365) (1,119,781)
                                    ----------   ----------  ----------
  Outstanding at end
    of year                          5,432,148    3,057,515   3,505,379 
                                    ==========   ==========  ========== 
Exercisable at end                                                       
  of year                            4,421,114    2,761,980   2,913,053 
                                    ==========   ==========  ========== 
Available for future                                                     
  grants                               337,901          276      22,777 
                                    ==========   ==========  ========== 
Exercise price per                                                       
  share for options
  exercised                        $3.07-24.20  $3.07-24.20 $3.07-18.40 
                                    ==========   ==========  ========== 


     In April 1994, the Company's shareholders approved an additional three
million shares to be made available for future grants.

     The exercise price of options outstanding at December 31, 1994, ranged
from $5.35 to $34.69 per share (average exercise price of $20.30 per share).


     OTHER:  In accordance with the Parent Company's Articles of
Incorporation, shares of common stock are generally entitled to one vote per
share until they have been held by the same beneficial owner for a continuous
period of 48 months, at which time they become entitled to 10 votes per
share.

     In December 1993, the Parent Company issued 213,060 shares from treasury
stock and 103,688 newly issued shares of common stock in exchange for the
common stock of a corporation owned by the Company's president and chief
executive officer.  The principal assets of the acquired corporation
consisted of 238,308 shares of the Parent Company's common stock (valued at
the stock exchange average closing market price over the preceding 18
trading-day period) and future renewal commission rights on certain AFLAC
insurance policies sold in the officer's territory while he served as an
independent agent for the Company on a commission-only basis prior to 1983
(computed at fair value based on the average of three appraisals of the
present value determinations made by three independent actuarial
consultants).  The 238,308 shares of Parent Company stock acquired have been
reflected as the purchase of treasury shares in the accompanying consolidated
financial statements.




                                 EXH 13-44

<PAGE>
(10)  STATUTORY ACCOUNTING AND DIVIDEND RESTRICTIONS

     Net assets of the insurance subsidiaries aggregated $2.0 billion at
December 31, 1994, on a generally accepted accounting principles basis. 
AFLAC Japan accounted for $1.6 billion of the above net assets.  

     The Parent Company depends on its subsidiaries for cash flow, primarily
in the form of dividends and management fees.  Consolidated retained earnings
in the accompanying financial statements largely represent undistributed
earnings of the insurance subsidiaries.  Dividends, management fees (see Note
2) and other payments to the Parent Company by its insurance subsidiaries are
subject to various regulatory restrictions and approvals related to
safeguarding the interests of insurance policyholders.  Dividend payments by 
American Family Life Assurance Company of Columbus (AFLAC) during 1995 in
excess of $259.0 million would require prior approval of U.S. state insurance
regulatory authorities.

     The Company's insurance subsidiaries are required to report their
results of operations and financial position to state insurance regulatory
authorities, and in the case of AFLAC Japan, to the Japanese Ministry of
Finance, on the basis of statutory accounting practices prescribed or
permitted by such authorities. 

     U.S. statutory net income of AFLAC was $252.5 million in 1994, $149.2
million in 1993 and $153.2 million in 1992.  Statutory capital and surplus
was $1,127.6 million and $992.7 million at December 31, 1994 and 1993,
respectively, as determined on a U.S. statutory accounting basis.

     Reconciliations of AFLAC's net assets on a generally accepted accounting
principles basis to net assets determined on a U.S. statutory accounting
basis as of December 31 are as follows:

     (In thousands)                               1994            1993  
                                               ----------      ----------
Net assets on generally accepted 
 accounting principles basis                  $ 1,952,326     $ 1,447,352 
Adjustment for SFAS No. 115                      (216,462)              -
Elimination of deferred policy 
  acquisition costs                            (2,401,768)     (1,950,845)
Adjustment to liability for future  
  policy benefits                               1,015,088         828,932 
Adjustment to income tax liability              1,013,083         857,124 
Reduction in premiums receivable                  (61,168)        (42,989)
Establishment of asset valuation reserve         (139,858)       (106,431)
Elimination of statutory non-admitted assets      (52,511)        (37,038)
Difference in foreign currency translation        (81,087)        (56,238)
Other, net                                         99,961          52,833 
                                               ----------      ----------
  Net assets on U.S. statutory 
    accounting basis                          $ 1,127,604     $   992,700 
                                               ==========      ========== 


     A portion of AFLAC Japan annual earnings, as determined on a Japan
statutory accounting basis, can be remitted each year to AFLAC U.S. after
satisfying various restrictions imposed by Japanese regulatory authorities
for protecting policyholders and obtaining remittance approvals from such 

                                 EXH 13-45

<PAGE>
authorities.  Such restrictions include compliance with risk-based capital
guidelines for Japanese insurers.  Profit remittances to the United States
can fluctuate due to changes in the amounts of Japanese regulatory earnings. 
Among other items, factors affecting regulatory earnings include changes in
the market value of investments and fluctuations in currency translations of
AFLAC Japan's U.S. dollar-denominated investments into yen.  Earnings were
remitted from AFLAC Japan to AFLAC U.S. in the amount of $132.9 million in
1994, $97.9 million in 1993 and $33.4 million in 1992.  Management expects to
continue to obtain approvals from Japan regulatory authorities for annual
transfers.  

     Net assets (unaudited) of AFLAC Japan, based on Japan statutory
accounting practices, aggregated $228.6 million and $184.4 million at
December 31, 1994 and 1993, respectively.  Japan statutory accounting
practices differ in many respects from U.S. generally accepted accounting
principles, including:  different policy benefit reserving methods, immediate
charge-off of policy acquisition costs, investment securities generally
carried at lower of cost or market, and nonrecognition of deferred income tax
liabilities.







































                                 EXH 13-46

<PAGE>
(11)  BENEFIT PLANS

     Retirement Plans:  The Company sponsors several defined-benefit
retirement plans covering substantially all employees.  The retirement
benefits for employees are generally based on years of service and formula-
determined salaries at retirement for AFLAC Japan employees, and salary
during the five highest consecutive years out of the last 10 years preceding
retirement for U.S. employees.

     It is the Company's general policy to annually fund through a trust the
accrued costs for the U.S. employee plans to the extent deductible for U.S.
federal income tax purposes (such accrued costs are calculated under the
frozen entry-age actuarial cost method).  A portion of the AFLAC Japan
employee retirement program is funded under a group annuity arrangement with
another insurance company.  An accrued liability is included in the
consolidated financial statements for the unfunded portion of the AFLAC Japan
program and supplemental plans for certain Japan and U.S. officers.

     The components of retirement expense and significant actuarial
assumptions for the years ended December 31 are shown below.

                                1994            1993            1992      
                           --------------  --------------  --------------
(In thousands)              Japan   U.S.    Japan   U.S.    Japan   U.S.
                           ------  ------  ------  ------  ------  ------
Basic employee plans:
 Service cost for 
  benefits earned 
  during the year          $2,269 $ 2,166  $1,500 $ 1,602  $1,249 $ 1,160 
 Interest cost on 
  projected benefit
  obligations                 999   2,569     801   2,145     618   1,745 
 Less actual investment 
  return on plan assets    (1,135)     28    (355) (1,195)   (538) (1,538)
 Net amortization
  and deferral                278  (1,530)    213    (487)     97    (308)
                            -----  ------   -----  ------   -----  ------ 
   Total retirement 
    expense for basic 
    employee plans          2,411   3,233   2,159   2,065   1,426   1,059 
Officers, retirees and  
 beneficiaries unfunded 
 supplemental plans         1,203  33,468   1,021  18,007     932  16,506 
                            -----  ------   -----  ------   -----  ------ 
  Total retirement
   expense                 $3,614 $36,701  $3,180 $20,072  $2,358 $17,565 
                            =====  ======   =====  ======   =====  ====== 

Significant actuarial 
  assumptions:
 Discount rate for:
  Net periodic pension 
   costs                     4.4%    7.0%    5.5%    8.0%     5.5%   9.0% 
  Benefit obligations        5.0     8.0     4.0     7.0      5.5    9.0  
 Projected increase in 
  salary levels              4.5     5.0     4.5     5.0      4.5    6.6  
 Expected long-term 
  return on plan assets      5.5     9.0     5.5     9.0      5.5    9.0  
                                 EXH 13-47    

<PAGE>
     Reconciliations of the funded status of the basic employee plans with
amounts recognized in the accompanying consolidated balance sheets as of
December 31 are as follows:

                                          1994                1993      
                                    ----------------   ---------------- 
(In thousands)                       Japan     U.S.     Japan     U.S.   
                                    -------  -------   -------  -------
Plan assets, at fair value
 (primarily bonds, stocks 
 and insurance contracts)           $16,631  $24,963   $12,615  $22,874 
                                     ------   ------    ------   ------
Actuarial present value of 
 benefit obligations:
  Accumulated benefit obligations, 
   based on employee service to 
   date and present salary levels:
     Vested benefits                 11,694   22,413    10,953   22,159 
     Non-vested benefits                135    1,120       203    1,298 
  Effect of assumed future 
   salary increases                  10,344    9,108    10,452   10,919 
                                     ------   ------    ------   ------
  Projected benefit obligations      22,173   32,641    21,608   34,376 
                                     ------   ------    ------   ------
Projected benefit obligations 
 in excess of plan assets            (5,542)  (7,678)   (8,993) (11,502)
Unamortized net losses from plan
 experience variations and changes
 in actuarial assumptions               589    9,661     4,802   11,341 
Unrecognized prior service
 cost (credit)                            -     (276)        -      596 
Unamortized net transition (gain)
 loss                                   983   (1,326)      966   (1,448)
                                     ------   ------    ------   ------ 
Prepaid retirement cost 
 (liability) recognized in 
 consolidated balance sheets        $(3,970) $   381   $(3,225) $(1,013)
                                     ======   ======    ======   ====== 

     In addition to the funded benefit obligations shown above for basic
employee plans, the accrued retirement liability for unfunded supplemental
retirement plans for various officers and beneficiaries at December 31, 1994
and 1993, was $102.6 million and $73.0 million, respectively.  The actuarial
present value of projected benefit obligations for these plans was $114.9
million and $117.4 million at December 31, 1994 and 1993, respectively.  The
discount rates used were 5.0% and 4.0% for AFLAC Japan, and 8.0% and 7.0% for
AFLAC U.S. for 1994 and 1993, respectively.  Such supplemental retirement
plans include a lifetime obligation to the surviving spouse of the Company's
former chairman of the board.  Current benefits are payable at 1% of the
previous year's "net earnings" as defined in the agreement.  Benefits after
1994 will be reduced by one-half.  In 1994, the provision for future
increases in "net earnings" was strengthened to 15% for 1995 and graded to
10% over five years.  As a result, approximately $13 million was added to the
accrued liability for unfunded supplemental retirement plans in 1994.

     POSTRETIREMENT BENEFITS:  In addition to pension benefits, substantially
all U.S. employees of the Company participate in health care benefit plans. 

                                 EXH 13-48

<PAGE>
Employees become eligible for these benefits, up to age 65, if they terminate
employment after age 55 with 15 years of service.  Certain employees are
eligible for nonmedical benefits.

     In 1993, the Company adopted the accrual method of accounting for
postretirement benefits and elected to recognize the transition obligation in
earnings.  The cumulative effect of recognizing this transition obligation
was a decrease to earnings by $9.6 million during 1993.

     The accumulated benefit obligation for the years ended December 31, 1994
and 1993 was $10.0 million and $11.2 million, respectively, based on an
assumed discount rate of 8% and 7%, respectively.

     Net postretirement benefit cost for the years ended December 31 included
the following components:

(In thousands)                              1994           1993
                                           ------         ------
Service Cost                               $  251         $  177  
Interest Cost                                 743            786
                                            -----          -----
Postretirement benefit cost                $  994         $  963 
                                            =====          =====  


Actuarial assumptions used were:
  Projected health care cost trend
   rate                                       14%            15%
  Ultimate trend rate                          7%             7%
  Effect of a 1% point increase in
   the care-cost trend rate on the
   postretirement benefit obligation       $  487         $  541
  Effect of a 1% point increase in
   the care-cost trend rate on the
   aggregate of service and interest 
   cost                                    $   94         $   71
  Discount rate - periodic cost                7%             8%  


     STOCK BONUS PLAN:  AFLAC U.S. maintains a Stock Bonus Plan for eligible
U.S. sales associates.  Contributions to the plan, which are determined based
on sales of insurance policies, are made by AFLAC U.S. to a trust and are
used to purchase the Parent Company's common stock for later distribution to
the participants.  The net costs of this plan, which are included in deferred
policy acquisition costs, amounted to $6.9 million in 1994, $3.5 million in
1993 and $4.1 million in 1992.












                                 EXH 13-49

<PAGE>
MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL STATEMENTS

     Management is responsible for the consolidated financial statements of
AFLAC Incorporated and subsidiaries.  The statements have been prepared in
accordance with generally accepted accounting principles and include amounts
based upon management's best estimates and judgments.  Informed judgments and
estimates are used for those transactions not yet complete or for which the
ultimate effects cannot be measured precisely.  Financial information
elsewhere in this annual report is consistent with the information in the
financial statements.  

     The Company's internal controls are designed to reasonably assure that
AFLAC Incorporated's books and records reflect the transactions of the
Company, that assets are safeguarded, and that the Company's established
policies and procedures are followed.  The effectiveness of the controls
system is supported by the selection and training of qualified personnel, an
organizational structure that provides an appropriate division of
responsibility, and a comprehensive internal audit program.

     The Company engages KPMG Peat Marwick LLP as independent auditors to
audit its financial statements and express their opinion thereon.  Their
audits include reviews and tests of the Company's internal controls to the
extent they believe necessary to determine and conduct the audit procedures
that support their opinion.  Members of that firm also have the right of full
access to each member of management in conducting their audits.  The report
of KPMG Peat Marwick LLP appears on the following page.

     The Audit Committee of the board of directors, which is composed of four
outside directors, serves in an oversight role to assure the integrity and
objectivity of the Company's financial reporting process.  The committee
meets periodically with representatives of management, as well as the
independent and internal auditors, to review matters of a material nature
related to financial reporting and the planning, results and recommendations
of audits.  The independent and internal auditors have free access to the
Audit Committee, without management present, to discuss any matter they
believe should be brought to the attention of the committee.  The committee
is also responsible for making recommendations to the board of directors
concerning the selection of the independent auditors.


 /s/ Daniel P. Amos
- ---------------------------------
Daniel P. Amos
President and Chief Executive Officer


 /s/ Kriss Cloninger III
- ---------------------------------
Kriss Cloninger III
Executive Vice President and Chief Financial Officer








                                 EXH 13-50

<PAGE>
INDEPENDENT AUDITORS' REPORT

The Shareholders and Board of Directors
AFLAC Incorporated:

     We have audited the accompanying consolidated balance sheets of AFLAC
Incorporated and subsidiaries as of December 31, 1994 and 1993, and the
related consolidated statements of earnings, shareholders' equity and cash
flows for each of the years in the three-year period ended December 31, 1994. 
These consolidated financial statements are the responsibility of the
company's management.  Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable
basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of AFLAC
Incorporated and subsidiaries at December 31, 1994 and 1993, and the results
of their operations and their cash flows for each of the years in the three-
year period ended December 31, 1994, in conformity with generally accepted
accounting principles.


                                       KPMG PEAT MARWICK LLP


Atlanta, Georgia
January 30, 1995  





















                                 EXH 13-51
<PAGE>
<PAGE>
<TABLE>
                                           Unaudited Consolidated Quarterly Financial Data
                                               (In thousands, except per-share amounts)
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------
Three Months ended,                 March 31                 June 30               September 30              December 31
- -----------------------------------------------------------------------------------------------------------------------------
1994                           Amount     % Change      Amount     % Change      Amount     % Change      Amount    % Change
- -----------------------------------------------------------------------------------------------------------------------------
<S>                         <C>           <C>        <C>           <C>        <C>           <C>        <C>          <C> 
Total revenues              $1,391,982     24.1%     $1,481,203     19.8%     $1,601,511     22.4%     $1,636,062     22.6% 
Net earnings                    69,957     30.2          69,378     18.1          76,059     17.8          77,396     15.8
- -----------------------------------------------------------------------------------------------------------------------------

Per common share:
   Net earnings             $      .67     31.4      $      .67     19.6      $      .74     21.3      $      .76     18.8
   Cash dividends           $      .10               $      .115              $      .115              $      .115
- -----------------------------------------------------------------------------------------------------------------------------

Three Months ended,                 March 31                 June 30               September 30              December 31
- -----------------------------------------------------------------------------------------------------------------------------
1993                           Amount     % Change      Amount     % Change      Amount     % Change      Amount     % Change
- -----------------------------------------------------------------------------------------------------------------------------

Total revenues              $1,121,470     20.0%     $1,236,720     29.5%     $1,308,241     27.6%     $1,334,187     24.5% 
Net earnings before
  cumulative effect of
  accounting changes            53,746     26.8          58,741     32.7          64,540     34.8          66,861     36.9
Net earnings                    65,184                   58,741                   64,540                   66,861            
- -----------------------------------------------------------------------------------------------------------------------------

Per common share:
   Net earnings before
    cumulative effect of
    accounting changes      $      .51     24.4      $      .56     27.3      $      .61     32.6      $      .64     33.3
   Cash dividends           $      .088              $      .10               $      .10               $      .10
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                                         EXH 13-52<PAGE>

<PAGE>























                                EXHIBIT 21




































<PAGE>
                           AFLAC INCORPORATED
                              SUBSIDIARIES 


The following list sets forth the subsidiaries of the Company:

             Company                                      Jurisdiction  
___________________________________________              ______________ 

AFI Japan Co., Ltd. ("AFIJC")                            Japan 
AFLAC Broadcast Group, Inc. ("AFBG")                     Georgia 
AFLAC Broadcast Partners ("AFLACBP")                     Georgia 
AFLAC Insurance Company, Ltd. ("AICL")                   United Kingdom 
AFLAC Insurance Company of Canada ("AFLACIC")            Canada 
AFLAC International, Inc. ("AII")                        Georgia 
AFLAC Life Assurance Company, Ltd. ("ALACL")             United Kingdom 
AFLAC plc ("AL")                                         United Kingdom 
AFLAC Real Estate Holdings, Inc. ("AREH")                Georgia 
A. S. Hospitality, Inc. ("ASH")                          Tennessee 
American Family, Ltd. ("AF")                             United Kingdom 
American Family Life Assurance Company
  of Columbus ("AFLAC")                                  Georgia 
American Family Life Assurance Company
  of New York ("AFLAC-NY")                               New York 
Communicorp, Inc. ("COMM")                               Georgia 
Communicorp International, Ltd. ("CI")                   Hong Kong 
Famous Artists Corporation ("FAC")                       Pennsylvania 
Hotel Columbus, Inc. ("HCI")                             Georgia 
National Equity Corporation                              Nevada
WITN-TV, Inc. ("WITN")                                   North Carolina 


The above subsidiaries are 100% directly owned by the Company, except:
     WITN is 100% directly owned by AFBG.
     CI is 100% directly owned by COMM.
     AF, AICL and ALACL are 100% directly owned by AL.
     AFLAC-NY is 100% directly owned by AFLAC.
     AFIJC is 100% directly owned by AREH.
     AFLACBP is 99% owned by AFLAC and 1% owned by AFBG.



















                                 EXH 21-1


<PAGE>
























                                Exhibit 23.0



































<PAGE>






KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.
Suite 2000
Atlanta, GA 30308







                         INDEPENDENT AUDITORS' CONSENT



The Shareholders and The Board of Directors
AFLAC Incorporated


We consent to incorporation by reference in the Registration Statement No.
33-44720 on Form S-8 of AFLAC Incorporated of our report dated January 30,
1995, relating to the consolidated balance sheets of AFLAC Incorporated
and Subsidiaries as of December 31, 1994 and 1993, and the related
consolidated statements of earnings, shareholders' equity, and cash flows
for each of the years in the three-year period ended December 31, 1994,
which report appears in the 1994 annual report to shareholders and is
incorporated by reference in the December 31, 1994, annual report on Form
10-K of AFLAC Incorporated.




                                         KPMG PEAT MARWICK LLP




Atlanta, Georgia
March 28, 1995












                              EXH 23.0-1


<PAGE>























                                Exhibit 23.1




































<PAGE>





KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.
Suite 2000
Atlanta, GA 30308







                         INDEPENDENT AUDITORS' CONSENT



The Shareholders and The Board of Directors
AFLAC Incorporated


We consent to incorporation by reference in the Registration Statement No.
33-41926 on Form S-3 of AFLAC Incorporated of our report dated January 30,
1995, relating to the consolidated balance sheets of AFLAC Incorporated
and Subsidiaries as of December 31, 1994 and 1993, and the related
consolidated statements of earnings, shareholders' equity, and cash flows
for each of the years in the three-year period ended December 31, 1994,
which report appears in the 1994 annual report to shareholders and is
incorporated by reference in the December 31, 1994, annual report on Form
10-K of AFLAC Incorporated.




                                          KPMG PEAT MARWICK LLP




Atlanta, Georgia
March 28, 1995













                              EXH 23.1-1


<PAGE>























                                EXHIBIT 23.2




































<PAGE>




KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.
Suite 2000
Atlanta, GA 30308








                        INDEPENDENT AUDITORS' CONSENT



The Shareholders and The Board of Directors
AFLAC Incorporated


We consent to incorporation by reference in the Registration Statement No.
33-41552 on Form S-8 of AFLAC Incorporated of our report dated January 30,
1995, relating to the consolidated balance sheets of AFLAC Incorporated
and Subsidiaries as of December 31, 1994 and 1993, and the related
consolidated statements of earnings, shareholders' equity, and cash flows
for each of the years in the three-year period ended December 31, 1994,
which report appears in the 1994 annual report to shareholders and is
incorporated by reference in the December 31, 1994, annual report on Form
10-K of AFLAC Incorporated.




                                            KPMG PEAT MARWICK LLP




Atlanta, Georgia
March 28, 1995













                                 EXH 23.2-1


<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-K for the
year ended December 31, 1994, and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<DEBT-HELD-FOR-SALE>                        15,530,694
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                      84,373
<MORTGAGE>                                      25,104
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              15,976,125
<CASH>                                          17,643
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,402,869
<TOTAL-ASSETS>                              20,287,079
<POLICY-LOSSES>                             15,515,521
<UNEARNED-PREMIUMS>                            339,514
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          151,572
<NOTES-PAYABLE>                                184,901
<COMMON>                                        10,400
                                0
                                          0
<OTHER-SE>                                   1,741,367
<TOTAL-LIABILITY-AND-EQUITY>                20,287,079
                                   5,180,732
<INVESTMENT-INCOME>                            838,825
<INVESTMENT-GAINS>                                (58)
<OTHER-INCOME>                                  91,259
<BENEFITS>                                   4,256,541
<UNDERWRITING-AMORTIZATION>                    153,503
<UNDERWRITING-OTHER>                         1,196,378
<INCOME-PRETAX>                                504,336
<INCOME-TAX>                                   211,546
<INCOME-CONTINUING>                            292,790
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   292,790
<EPS-PRIMARY>                                     2.84
<EPS-DILUTED>                                        0
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>


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