AFLAC INC
10-Q, 1997-11-03
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549


                                  FORM 10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                   OF THE SECURITIES EXCHANGE ACT of 1934



                  For the quarter ended September 30, 1997
                         Commission File No. 1-7434




                            AFLAC INCORPORATED
           ------------------------------------------------------
           (Exact name of Registrant as specified in its charter)



         GEORGIA                                             58-1167100    
- -------------------------------                         -------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                          Identification No.)




                    1932 WYNNTON ROAD, COLUMBUS, GEORGIA 31999
               -----------------------------------------------------
               (Address of principal executive offices and zip code)


        Registrant's telephone number, including area code (706) 323-3431

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.
Yes   X   .  No       .
    ------      ------

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

           Class                                          October 29, 1997
 ----------------------------                            ------------------
 Common Stock, $.10 Par Value                            135,764,644 shares





<PAGE>

                       AFLAC INCORPORATED AND SUBSIDIARIES
  
                                     INDEX

                                                                      Page
                                                                       No.
                                                                      ----
Part I.  Financial Information:

     Item 1.  Financial Statements
       Consolidated Balance Sheets -
         September 30, 1997 and December 31, 1996................       1

       Consolidated Statements of Earnings -
         Three Months Ended September 30, 1997 and 1996
         Nine Months Ended September 30, 1997 and 1996...........       3

       Consolidated Statements of Shareholders' Equity -
         Nine Months Ended September 30, 1997 and 1996...........       4

       Consolidated Statements of Cash Flows -
         Nine Months Ended September 30, 1997 and 1996...........       5

       Notes to Consolidated Financial Statements................       7

       Review by Independent Certified Public 
         Accountants.............................................      13

       Independent Auditors' Report..............................      14


     Item 2.  Management's Discussion and Analysis of 
       Financial Condition and Results of Operations.............      15


Part II.  Other Information:

      Item 1.  Legal Proceedings.................................      29

      Item 6.  Exhibits and Reports on Form 8-K..................      29



Items other than those listed above are omitted because they are not 
required or are not applicable.












                                     i
<PAGE>
                       Part I.  Financial Information

                     AFLAC INCORPORATED AND SUBSIDIARIES
                         Consolidated Balance Sheets
                               (In thousands)

                                               September 30,  December 31,
                                                    1997           1996
                                                 (Unaudited)
                                               -------------  -------------
ASSETS:
Investments:
  Securities available for sale, at fair value:
    Fixed maturities (amortized cost,
      $19,486,696 in 1997 and 
      $17,941,200 in 1996)                     $ 22,773,606   $ 20,327,726
    Equity securities (cost, $86,824 in
      1997 and $86,249 in 1996)                     151,810        136,328
  Mortgage loans on real estate                      15,817         17,802
  Other long-term investments                         2,632          2,999
  Short-term investments                            271,106        261,680
                                               ------------   ------------
    Total investments                            23,214,971     20,746,535
Cash                                                  1,866              -
Receivables, primarily premiums                     231,697        226,981
Accrued investment income                           237,596        253,850
Deferred policy acquisition costs                 2,672,684      2,582,946
Property and equipment, net                         420,292        471,907
Securities held as collateral for
  loaned securities                               2,929,183        573,911
Intangible assets, net                                    -         60,933
Other                                               100,345        105,749
                                               ------------   ------------
    Total assets                               $ 29,808,634   $ 25,022,812
                                               ============   ============ 

See accompanying Notes to Consolidated Financial Statements.


(continued)


















                                     1
<PAGE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                   Consolidated Balance Sheets (continued)
                (In thousands, except for per-share amounts)

                                               September 30,   December 31,
                                                   1997           1996
                                                (Unaudited)
                                               -------------  -------------
Liabilities and Shareholders' Equity:
Liabilities:
  Policy liabilities:
    Future policy benefits                     $ 20,109,693   $ 18,697,173
    Unpaid policy claims                          1,074,990      1,039,257
    Unearned premiums                               278,577        288,976
    Other policyholders' funds                      240,574        208,799
                                               ------------   ------------
      Total policy liabilities                   21,703,834     20,234,205
  Notes payable                                     413,511        353,533
  Income taxes, primarily deferred                1,353,690      1,181,121
  Payables for return of collateral on
    loaned securities                             2,929,183        573,911
  Payables for security transactions                 93,444         99,408
  Other                                             521,197        455,065
                                               ------------   ------------
    Total liabilities                            27,014,859     22,897,243
                                               ------------   ------------
Shareholders' equity:
  Common stock of $.10 par value.  Authorized
    400,000; issued 158,080 in 1997 and
    157,239 in 1996                                  15,808         15,724
  Additional paid-in capital                        221,767        208,994
  Unrealized foreign currency
    translation gains                               239,058        229,782
  Unrealized gains on securities
    available for sale                              621,277        280,154
  Retained earnings                               2,361,773      1,917,794
  Treasury stock, at average cost                  (665,094)      (526,425)
  Notes receivable for stock purchases                 (814)          (454)
                                               ------------   ------------
    Total shareholders' equity                    2,793,775      2,125,569
                                               ------------   ------------
    Total liabilities and shareholders' equity $ 29,808,634   $ 25,022,812
                                               ============   ============
Shareholders' equity per share                 $      20.54   $      15.42
                                               ============   ============

See accompanying Notes to Consolidated Financial Statements.










                                     2


<PAGE>      
<TABLE>       
                                              AFLAC INCORPORATED AND SUBSIDIARIES
                                              Consolidated Statements of Earnings
<CAPTION>       
(In thousands, except for                             Three Months Ended September 30,    Nine Months Ended September 30,
 per-share amounts - Unaudited)                       --------------------------------    -------------------------------
                                                            1997            1996                1997            1996   
                                                        -----------     -----------         -----------     ----------- 
<S>                                                     <C>             <C>                 <C>             <C>
Revenues:
  Premiums, principally supplemental
   health insurance                                     $ 1,508,697     $ 1,487,234         $ 4,412,040     $ 4,405,081
  Net investment income                                     280,316         257,709             798,946         761,993
  Realized investment gains (losses)                         (4,568)          4,350              (5,703)          3,921
  Gain on sale of television stations                             -               -             267,223               -
  Other income                                                5,175          26,286              33,344          76,161
                                                        -----------     -----------         -----------     -----------
        Total revenues                                    1,789,620       1,775,579           5,505,850       5,247,156
                                                        -----------     -----------         -----------     -----------
Benefits and expenses:
  Benefits and claims                                     1,241,090       1,234,584           3,632,839       3,651,644
  Acquisition and operating expenses:
    Amortization of deferred policy 
     acquisition costs                                       45,906          40,849             133,381         123,413
    Insurance commissions                                   198,905         195,404             582,017         579,193
    Insurance expenses                                      120,287         106,287             350,578         316,972
    Interest expense                                          3,101           3,637              10,548          12,676
    Other operating expenses                                 24,521          41,857              76,597         118,872
                                                        -----------     -----------         -----------     -----------
        Total acquisition and
        operating expenses                                  392,720         388,034           1,153,121       1,151,126
                                                        -----------     -----------         -----------     -----------
        Total benefits and expenses                       1,633,810       1,622,618           4,785,960       4,802,770
                                                        -----------     -----------         -----------     -----------
        Earnings before income taxes                        155,810         152,961             719,890         444,386

Income taxes                                                 59,731          64,616             230,861         183,771
                                                        -----------     -----------         -----------     -----------
        Net earnings                                    $    96,079     $    88,345         $   489,029     $   260,615
                                                        ===========     ===========         ===========     ===========
Net earnings per share                                  $       .68     $       .62         $      3.45     $      1.80
                                                        ===========     ===========         ===========     ===========
Shares used in computing earnings per share                 141,261         143,483             141,584         144,891
                                                        ===========     ===========         ===========     ===========
Cash dividends per share                                $      .115     $       .10         $       .33     $      .287
                                                        ===========     ===========         ===========     ===========
See accompanying Notes to Consolidated Financial Statements.
                                                                3
</TABLE>


<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                 Consolidated Statements of Shareholders' Equity

(In thousands - Unaudited)                   Nine Months Ended September 30,
                                             -------------------------------
                                                   1997            1996
                                                ----------      ----------
Common Stock:
  Balance at beginning of year                 $    15,724     $    15,636
  Exercise of stock options                             84              51
                                                ----------      ----------
  Balance at end of period                          15,808          15,687
                                                ----------      ----------
Additional paid-in capital:
  Balance at beginning of year                     208,994         196,928
  Exercise of stock options                          4,240           4,114
  Gain on treasury stock reissued                    8,533           3,913
  Cash in lieu of fractional shares                      -             (83)
                                                ----------      ----------
  Balance at end of period                         221,767         204,872
                                                ----------      ----------
Unrealized foreign currency translation gains:
  Balance at beginning of year                     229,782         213,319
  Change in unrealized translation gains,
   net of income taxes                               9,276           9,669
                                                ----------      ----------
  Balance at end of period                         239,058         222,988
                                                ----------      ----------
Unrealized gains on securities
 available for sale:
  Balance at beginning of year                     280,154         482,787
  Change in unrealized gains (losses),
   net of income taxes                             341,123        (212,946)
                                                ----------      ----------
  Balance at end of period                         621,277         269,841
                                                ----------      ----------
Retained earnings:
  Balance at beginning of year                   1,917,794       1,577,605
  Net earnings                                     489,029         260,615
  Cash dividends ($.33 per share
   in 1997 and $.287 in 1996)                      (45,050)        (40,324)
                                                ----------      ----------
  Balance at end of period                       2,361,773       1,797,896
                                                ----------      ----------
Treasury stock:
  Balance at beginning of year                    (526,425)       (351,117)
  Purchases of treasury stock                     (159,479)       (146,722)
  Cost of shares issued to sales associates
   stock bonus plan and dividend
   reinvestment plan                                20,810          20,729
                                                ----------      ----------
  Balance at end of period                        (665,094)       (477,110)
                                                ----------      ----------
Notes receivable for stock purchases                  (814)           (504)
                                                ----------      ----------
  Total shareholders' equity                   $ 2,793,775     $ 2,033,670
                                                ==========      ==========
See accompanying Notes to Consolidated Financial Statements.
                                     4
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
                          (In thousands - Unaudited)

                                                      Nine Months Ended
                                                        September 30,
                                                 ---------------------------
                                                     1997             1996
                                                 ------------   ------------
Cash flows from operating activities:
  Net earnings                                   $   489,029    $   260,615 
  Adjustments to reconcile net earnings to
   net cash provided by operating activities:
    Increase in policy liabilities                 1,750,978      1,832,406
    Deferred income taxes                             11,235         57,626
    Change in income taxes payable                     3,336        (96,132)
    Increase in deferred policy
     acquisition costs                              (174,686)      (183,533)
    Change in receivables and
     advance premiums                                (11,989)       (41,308)
    Gain on sale of television stations             (267,223)             -
    Other, net                                       156,837        158,949
                                                  ----------     ----------
      Net cash provided by 
       operating activities                        1,957,517      1,988,623
                                                  ----------     ----------
Cash flows from investing activities:
  Proceeds from investments sold or matured:
    Fixed-maturity securities sold                 1,517,566      1,515,492
    Fixed-maturity securities matured                295,641        459,598
    Equity securities                                 48,256          7,695
    Mortgage loans and other investments, net          2,212          4,005
    Short-term investments, net                            -         40,530
  Costs of investments acquired:
    Fixed-maturity securities                     (4,002,063)    (3,881,926)
    Equity securities                                (43,013)       (14,480)
    Short-term investments, net                      (13,353)             - 
  Proceeds from sale of television stations          350,633              -
  Additions to property & equipment, net              (4,120)        (8,997)
                                                  ----------     ---------- 
     Net cash used by investing activities       $(1,848,241)   $(1,878,083)
                                                  ----------     ---------- 


(continued)













                                     5 
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                Consolidated Statements of Cash Flows (continued)
                           (In thousands - Unaudited)

                                                    Nine Months Ended
                                                      September 30,
                                               -----------------------------
                                                   1997             1996
                                               ------------     ------------ 

Cash flows from financing activities:
  Proceeds from borrowings                     $   253,833      $   125,937 
  Principal payments under debt
   obligations                                    (189,570)         (60,894)
  Dividends paid to shareholders                   (45,050)         (40,324)
  Purchases of treasury stock                     (159,479)        (146,722)
  Treasury stock reissued                           29,343           24,642
  Other, net                                         4,324            4,083
                                                ----------       ----------
    Net cash used by 
     financing activities                         (106,599)         (93,278)
                                                ----------       ----------
Effect of exchange rate changes on cash               (811)          (1,987)
                                                ----------       ----------
    Net change in cash                               1,866           15,275

Cash at beginning of year                                -            4,139
                                                ----------       ----------
Cash at end of period                          $     1,866      $    19,414
                                                ==========       ========== 

Supplemental disclosures of cash
  flow information:
    Cash payments during the period for:
      Interest on debt obligations             $     9,067      $    10,861
      Income taxes                                 215,198          222,113

See accompanying Notes to Consolidated Financial Statements.




















                                     6
<PAGE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                 Notes to Consolidated Financial Statements

1.  Basis of Presentation

     In the opinion of management, the accompanying unaudited consolidated 
financial statements of AFLAC Incorporated and subsidiaries (the "Company") 
contain all adjustments (none of which were other than normal recurring 
accruals) necessary to fairly present the financial position as of September 
30, 1997, and the results of operations for the three-month and nine-month 
periods ended September 30, 1997 and 1996, and statements of cash flows and 
shareholders' equity for the nine months ended September 30, 1997 and 1996. 
Results of operations for interim periods are not necessarily indicative of 
results for the entire year.  

     The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates, based 
on the best information available, in recording transactions resulting from 
business operations.  The balance sheet amounts that involve a greater 
extent of accounting estimates and actuarial determinations subject to 
future changes are:  deferred policy acquisition costs, liabilities for 
future policy benefits and unpaid policy claims, accrued liabilities for 
unfunded retirement plans for various officers and beneficiaries, and 
contingent liabilities.  As additional information becomes available (or 
actual amounts are determinable), the recorded estimates may be revised and 
reflected in operating results.  Although some variability is inherent in 
these estimates, management believes the amounts provided are adequate.

     The financial statements should be read in conjunction with the 
financial statements included in the Company's annual report to shareholders 
for the year ended December 31, 1996.  

     Effective January 1, 1997, the Company changed its method of 
determining the costs of investment securities sold from the first-in, 
first-out (FIFO) method to the specific identification method.  The specific 
identification method allows the Company greater financial flexibility in 
the matching of its assets and liabilities.  Also, the specific 
identification method is the predominant method used by the insurance 
industry.  This accounting change had no material effect on net earnings for 
the three months and nine months ended September 30, 1997.


2.  Accounting Pronouncements

     The Company adopted Statement of Financial Accounting Standards (SFAS) 
No. 125, Accounting for Transfers and Servicing of Financial Assets and 
Extinguishments of Liabilities, on January 1, 1997.  This Statement was 
amended by SFAS No. 127, Deferral of the Effective Date of Certain 
Provisions of FASB Statement No. 125.  SFAS No. 125 established criteria for 
determining whether transfers of financial assets are sales or secured 
borrowings and must be applied to all applicable transactions that occurred 
after December 31, 1996.  The adoption of the 1997 provisions of SFAS No. 
125 had no material affect on the Company's net earnings or shareholders' 
equity.  SFAS No. 127 amended the effective date for those transactions 
concerning secured obligations and collateral, which must now be applied 
prospectively to all applicable transactions occurring after December 31, 
1997.  Earlier or retroactive application is not permitted.  Beginning in

                                     7
<PAGE>
1998, as required by these standards, the Company will no longer recognize 
securities held as collateral as an asset, nor the related liability for 
return of such collateral.  This change will have no affect on the Company's 
net earnings or shareholders' equity.

     In February 1997, the Financial Accounting Standards Board (FASB) 
issued SFAS No. 128, Earnings per Share.  Effective December 31, 1997, SFAS 
No. 128 will require the presentation of two earnings per share (EPS) 
numbers, basic EPS and diluted EPS, in the statements of earnings.  Basic 
EPS is computed by dividing net earnings by the weighted-average number of 
shares outstanding for the period.  Diluted EPS is computed by dividing net 
earnings by the weighted average number of shares outstanding for the period 
plus the shares for the dilutive affect of stock options and other common 
stock equivalents.  The Company's present EPS calculation is the same as the 
diluted method prescribed by SFAS No. 128.  Net earnings per share 
calculated under the new statement would be as follows:

                           Three Months Ended     Nine Months Ended
                              September 30,          September 30,
                             1997       1996        1997      1996
                           ------------------     ------------------
          Basic EPS         $ .70      $ .63       $3.58     $1.85
          Diluted EPS         .68        .62        3.45      1.80


     SFAS No. 129, Disclosures of Information about Capital Structure, was 
also issued in February 1997 and is also effective December 31, 1997.  This 
Statement establishes standards for disclosing information about an entity's 
capital structure.  No changes in the Company's present disclosures will be 
required under SFAS No. 129.

     On June 30, 1997 the FASB released SFAS No. 130, Reporting 
Comprehensive Income.  This Statement establishes standards for reporting 
and displaying comprehensive income and its components in a full set of 
financial statements.  SFAS No. 130 requires that all components of 
comprehensive income be reported in a financial statement that is displayed 
with the same prominence as other financial statements.  Examples of items 
that will be included in the Company's presentation of comprehensive income, 
in addition to net earnings, are unrealized foreign currency translation 
adjustments and unrealized gains and losses on securities available for 
sale.  This Statement is effective beginning in 1998.

     SFAS No. 131, Disclosures about Segments of an Enterprise and Related 
Information, was also issued on June 30, 1997.  This Statement requires that 
companies disclose segment data on the basis that is used internally for 
evaluating segment performance and deciding how to allocate resources to 
segments.  This Statement requires that a company report a measure of 
segment profit or loss, certain specific revenue and expense items, and 
segment assets.  It also requires various reconciliations of total segment 
information to amounts in the consolidated financial statements.  The 
Company is currently evaluating the necessary changes in its reporting and 
disclosures.  This Statement is effective beginning in 1998.






                                     8
<PAGE>
3.  Broadcast Division Sale

     In 1997, the Company completed the sale of its broadcast division 
business which consisted of seven network-affiliated television stations.  
The total pretax gain from the sale of the seven stations was $327.5 
million.  Cash sales proceeds received, after applicable selling expenses, 
were $449.1 million.  Total sales proceeds also included advertising credits 
to be used over a five-year period with a fair value of $6.3 million.  The 
Company also received cash for various current assets and liabilities. 

     The sale of one station, WAFB-TV in Baton Rouge, Louisiana, closed on 
December 31, 1996.  The pretax and after-tax gains recognized on the sale of 
WAFB-TV in the fourth quarter of 1996 were $60.3 million and $48.2 million 
($.33 per share), respectively.  The sale of the remaining six stations 
closed on April 15, 1997.  The pretax and after-tax gains recognized in the 
second quarter of 1997 were $267.2 million and $211.2 million ($1.49 per 
share), respectively.  The operating results of the broadcast division 
included in the 1996 and 1997 consolidated financial statements were as 
follows:

                                  Three Months             Nine Months
(In thousands)                 Ended September 30,      Ended September 30,
                                 1997        1996         1997        1996
                               -------------------      -------------------
  Total revenues               $    -      $22,888      $16,107     $66,459
  Earnings before interest
   and income taxes                 -        6,434        3,532      18,101


     Broadcast revenues and operating expenses prior to April 15, 1997 were 
included in other income and other operating expenses, respectively, in the 
Consolidated Statements of Earnings.


4.  Policyholder Protection Fund

     During the second quarter of 1997, Nissan Mutual Life Insurance 
Company, a Japanese insurer, was declared insolvent by the Japanese Ministry 
of Finance.  All life insurers doing business in Japan previously agreed to 
contribute to a voluntary policyholder protection fund, that would be used 
to help offset insurer insolvencies.  The total assessment was allocated 
among the life insurance companies based on relative company size. During 
the second quarter of 1997, AFLAC Japan recognized a non-recurring pretax 
charge of 3.0 billion yen ($24.9 million) for this policyholder protection 
fund.  The after-tax amount was $13.6 million.


5.  Derivative Financial Instruments

     The Company has only limited activity with derivative financial 
instruments and does not use them for trading purposes nor engage in 
leveraged derivative transactions.  In addition, the Company does not use 
derivatives to hedge the foreign-currency-denominated net assets of its 
foreign insurance operations, except for short-term hedges of its annual 
profit repatriations.  The Company currently uses two types of derivatives, 
interest rate swaps and foreign currency forward contracts.


                                     9
<PAGE>
     Interest rate swaps are accounted for using the accrual method.  The 
difference between amounts paid and received under such agreements is 
reported in interest expense in the Consolidated Statements of Earnings.  
Changes in the fair value of the swap agreements are not recognized in the 
Consolidated Balance Sheets.  These swaps reduce the impact of changes in 
interest rates on the Company's borrowing costs and effectively change a 
portion of the Company's interest rate exposure from variable interest rates 
to fixed interest rates.

     The Company uses short-term foreign currency forward contracts (usually 
five months or less) which are designated at inception as hedges of foreign 
transaction exposures on annual profit transfers from AFLAC Japan.  Such 
contracts are accounted for using the deferral method.  Gains and losses 
during the period the contracts are outstanding and at termination of the 
contracts are reflected on the Consolidated Balance Sheets, in the 
unrealized foreign currency translation gains component of shareholders' 
equity.


6.  Notes Payable

     A summary of notes payable is as follows:

                                                 September 30,  December 31,
 (In thousands)                                       1997          1996
                                                 -------------  ------------
Unsecured, yen-denominated notes payable to
  banks under reducing revolving credit 
  agreement, due annually through July 2001: 
    2.58% fixed interest rate                     $  292,320     $  284,238
    Variable interest rate (.88% at
      September 30, 1997)                             82,577              -
Unsecured, yen-denominated notes payable to
  banks, variable interest rate (.91% at
  September 30, 1997), paid in full
  October 1, 1997                                      7,649         17,453
9.60% to 10.72% unsecured notes payable to
  bank, due semiannually, through September 1998       9,444         15,389
Obligations under capitalized leases, due
  monthly through 2002, secured by computer
  equipment in Japan                                  21,220         25,392
Short-term yen-denominated note payable to
  bank under unsecured line of credit, 
  refinanced in 1997                                       -          9,850
Other                                                    301          1,211
                                                  ----------     ----------
       Total notes payable                        $  413,511     $  353,533
                                                  ==========     ==========

     The Company has a reducing revolving credit agreement that currently 
provides for bank borrowings in either U.S. dollars or equivalent Japanese 
yen.  Under the terms of the agreement, the borrowing limits were reduced to 
$400 million at July 15, 1997 and will reduce to $325 million on July 15, 
1998.  At September 30, 1997, bank borrowings of 45.4 billion yen ($374.9 
million) were outstanding under this agreement.  When any portion of the 
loan is denominated in yen, the principal amount of the loan will fluctuate 
due to changes in the yen-to-dollar foreign currency exchange rate.

                                    10
<PAGE>
     The Company has entered into interest rate swaps that effectively 
change the Company's interest rate exposure on 35.4 billion yen ($292.3 
million) of this loan from variable interest rates to fixed interest rates. 
The fixed-rate on this portion of the loan is 2.58% after the effect of the 
swaps.  Interest payments are made based on variable interest rates and the 
Company either pays to or receives from the counterparty an amount necessary 
to equal the fixed swap rate.  The three-month Tokyo Interbank Offered Rate 
at September 30, 1997, plus loan costs of 25 basis points, was .83%.

     The Company has designated its yen-denominated borrowings as a hedge of 
its net investment in AFLAC Japan.  Foreign currency translation 
gains/losses are included in the unrealized foreign currency translation 
gains component in shareholders' equity.  Outstanding principal and related 
accrued interest payable on the yen-denominated borrowings were translated 
into dollars at end-of-period exchange rates.  Interest expense was 
translated at average monthly exchange rates for the period the interest 
expense was incurred.


7.  Unrealized Gains on Fixed Maturity Securities

     The Company classifies all fixed-maturity securities as "available for 
sale."  All fixed-maturity and equity securities are carried at fair value. 
The related unrealized gains and losses, less amounts applicable to policy 
liabilities and deferred income taxes, are reported in a separate component 
of shareholders' equity.  The portion of unrealized gains credited to policy 
liabilities represents gains that would not inure to the benefit of the 
shareholders if such gains were actually realized.  These amounts are 
necessary to cover policy reserve interest requirements based on market 
investment yields at these dates.

     The net effect of unrealized gains and losses from securities available 
for sale on shareholders' equity at the following dates was:

    (In thousands)                  September 30, 1997     December 31, 1996
                                    ------------------     -----------------
   Securities available 
    for sale - unrealized gains       $   3,351,896          $   2,436,605 
   Less provision for:
     Policy liabilities                   2,400,820              2,023,107 
     Deferred income taxes                  329,799                133,344
                                       ------------           ------------ 
   Shareholders' equity, net
    unrealized gains on securities 
    available for sale                $     621,277          $     280,154 
                                       ============           ============ 


8.  Security Lending

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk. At September 30, 1997, and December 31, 
1996, the Company held Japanese government bonds as collateral for loaned 
securities in the amounts of $2.9 billion and $573.9 million, respectively, 
at fair value.  Securities received as collateral for such loans are 
reported separately in assets at fair value with a corresponding liability 
of the same amount for the return of such collateral at termination of the 

                                    11
<PAGE>
loans.  (Beginning in 1998, such collateral assets and the related liability 
will no longer be included on the balance sheet under the accounting 
provisions of SFAS No. 125 and SFAS No. 127.  Note 2.)


9.  Common Stock

     The following is a reconciliation of the number of shares of the 
Company's common stock for the nine months ended September 30:

 (In thousands)                                   1997         1996
                                               ----------   ----------
Common stock - number of shares:
Issued:
 Balance at beginning of year                    157,239      156,358
 Exercise of stock options                           841          517
                                                --------     --------
 Balance at end of period                        158,080      156,875
                                                --------     --------
Treasury stock - number of shares:
 Balance at beginning of year                     19,354       14,384
 Purchases of treasury stock                       3,406        4,724
 Shares issued to sales associates
  stock bonus plan and dividend
  reinvestment plan                                 (563)        (737)
 Exercise of stock options                          (163)        (102)
                                                --------     --------
 Balance at end of period                         22,034       18,269
                                                --------     --------
Shares outstanding at end of period              136,046      138,606
                                                ========     ========

     On May 5, 1997, the shareholders approved an increase in the number of 
shares of common stock that the Company is authorized to issue from 175 
million to 400 million shares.


10.  Litigation

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years. Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.











                                    12
<PAGE>

             REVIEW BY INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


     The September 30, 1997 and 1996 financial statements included in this 
filing have been reviewed by KPMG Peat Marwick LLP, independent certified 
public accountants, in accordance with established professional standards 
and procedures for such a review.

     The report of KPMG Peat Marwick LLP commenting upon their review is 
included on page 14.















































                                    13
<PAGE>



                          INDEPENDENT AUDITORS' REPORT


The Shareholders and Board of Directors
AFLAC Incorporated:

We have reviewed the consolidated balance sheet of AFLAC Incorporated and 
subsidiaries as of September 30, 1997, and the related consolidated 
statements of earnings for the three-month and nine-month periods ended 
September 30, 1997 and 1996, and the consolidated statements of cash flows 
and shareholders' equity for the nine-month periods ended September 30, 1997 
and 1996.  These consolidated financial statements are the responsibility of 
the Company's management.

We conducted our review in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical procedures 
to financial data and making inquiries of persons responsible for financial 
and accounting matters.  It is substantially less in scope than an audit 
conducted in accordance with generally accepted auditing standards, the 
objective of which is the expression of an opinion regarding the financial 
statements taken as a whole.  Accordingly, we do not express such an 
opinion.

Based on our review, we are not aware of any material modifications that 
should be made to the consolidated financial statements referred to above 
for them to be in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the accompanying consolidated balance sheet of AFLAC Incorporated 
and subsidiaries as of December 31, 1996, and the related consolidated 
statements of earnings, shareholders' equity and cash flows for the year 
then ended (not presented herein); and in our report dated January 29, 1997, 
we expressed an unqualified opinion on those consolidated financial 
statements.


                                            KPMG PEAT MARWICK LLP
   



October 21, 1997
Atlanta, GA











                                    14
<PAGE>
ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
           CONDITION AND RESULTS OF OPERATIONS

     The primary business activity of AFLAC Incorporated and subsidiaries 
(the "Company") is supplemental health insurance, which is marketed and 
administered primarily through American Family Life Assurance Company of 
Columbus (AFLAC).  Most of AFLAC's policies are individually underwritten in 
the payroll market, with premiums paid by the employees.  The Company's 
operations in Japan (AFLAC Japan) and the United States (AFLAC U.S.) service 
the two principal markets for the Company's insurance operations.  AFLAC 
Japan and AFLAC U.S. are the primary components for this discussion and 
analysis, due to their significance to the Company's consolidated financial 
condition and results of operations.


RESULTS OF OPERATIONS

     In 1997, the Company completed the sale of its broadcast division 
business which consisted of seven network-affiliated television stations.  
The total pretax gain from the sale was $327.5 million.  The sale of one 
station, WAFB-TV in Baton Rouge, Louisiana, closed on December 31, 1996.  
The pretax and after-tax gains recognized in 1996 on the sale of WAFB-TV 
were $60.3 million and $48.2 million, respectively.  The pretax and after-
tax gains recognized during the second quarter of 1997 on the sale of the 
six remaining stations were $267.2 million and $211.2 million, respectively. 
The effect of the after-tax gain on 1997 net earnings per share was $1.49 
for the nine months ended September 30, 1997. For further information, see 
Note 3 of the Notes to the Consolidated Financial Statements.





























                                    15


<PAGE>
<TABLE>
     The following table sets forth the results of operations by business component for the periods shown and the percentage 
change from the prior period.
<CAPTION>
                                       SUMMARY OF OPERATING RESULTS BY BUSINESS COMPONENT
                                          (In millions, except for per-share amounts)

                                            Three Months Ended September 30,              Nine Months Ended September 30,
                                        -----------------------------------------    ----------------------------------------
                                         Percentage Change                            Percentage Change    
                                           Over Previous                                Over Previous
                                              Period             1997      1996            Period             1997     1996
                                        --------------------   ------------------    --------------------   -----------------
<S>                                          <C>                <C>      <C>                <C>             <C>      <C>   
Insurance operations (excluding
  realized investment gains and
  losses):
    AFLAC Japan......................           (.4)%           $ 133.6  $ 134.1              (4.3)%        $ 382.3  $ 399.4
    AFLAC U.S........................          48.2                49.5     33.4              39.0            130.8     94.1
                                                                 ------   ------                             ------   ------
      Total .........................           9.3               183.1    167.5               4.0            513.1    493.5
Broadcast division operations........                                 -      6.4                                3.5     18.1
Interest expense,
  noninsurance operations............          16.2                (2.3)    (2.7)             20.0             (8.0)   (10.0)
Corporate expenses, other
  operations and eliminations........           9.5               (20.4)   (22.6)             17.7            (50.2)   (61.1)
                                                                 ------   ------                             ------   ------
  Pretax operating earnings..........           7.9               160.4    148.6               4.1            458.4    440.5
Realized investment gains (losses)...                              (4.6)     4.4                               (5.7)     3.9
Gain on sale of television stations..                                 -        -                              267.2        -
                                                                 ------   ------                             ------   ------
  Earnings before income taxes.......           1.9               155.8    153.0              62.0            719.9    444.4
Income taxes.........................          (7.6)               59.7     64.7              25.6            230.9    183.8
                                                                 ------   ------                             ------   ------
    Net earnings.....................           8.8             $  96.1  $  88.3              87.6          $ 489.0  $ 260.6
                                                                 ======   ======                             ======   ======
    Net earnings per share...........           9.7             $   .68  $   .62              91.7          $  3.45  $  1.80
                                                                 ======   ======                             ======   ======
=============================================================================================================================







                                                                16
</TABLE>


<PAGE>
     The following discussion of earnings comparisons focuses on pretax 
operating earnings and excludes realized investment gains/losses and the 
gain of $267.2 million from the sale of the television stations on April 15, 
1997.


Foreign Currency Translation

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  Throughout 1997, the yen has been weaker in relation to the dollar 
compared with the yen/dollar levels in 1996.  The average yen-to-dollar 
exchange rates were 117.97 for the three months ended September 30, 1997, 
compared with 108.99 for the third quarter of 1996, and 119.64 for the nine 
months ended September 30, 1997, compared with 107.50 for the first nine 
months of 1996.  The weakening of the yen in 1997 lowered operating earnings 
by approximately $.04 per share during the third quarter and $.14 per share 
for the first nine months. This per-share amount was solely attributable to 
the translation effect of the fluctuations in the yen and not to any 
fundamental change in business operations.  Operating earnings per share, 
which were affected by the fluctuations in the value of the yen, increased 
11.3% to $.69 for the three months ended September 30, 1997, compared with 
the third quarter of 1996 and increased 10.0% to $1.98 for the nine months 
ended September 30, 1997, compared with the nine months ended September 30, 
1996.

     The Company sets its growth objective for operating earnings per share 
before the effect of foreign currency fluctuations.  Excluding the effect of 
currency fluctuations, operating earnings per share increased 17.7% for the 
three months ended September 30, 1997, compared with the same period in 
1996, and increased 17.8% for the nine months ended September 30, 1997, 
compared with the same period in 1996.

     The table below illustrates the effect of foreign currency translation 
on the Company's reported results by comparing those results as if foreign 
currency rates had remained unchanged.  In years when the yen weakens, 
translating yen into dollars causes smaller increases or negative percentage 
changes for financial results in dollars.  When the yen strengthens, 
translating yen into dollars causes larger increases for financial results 
in dollars.


















                                    17
<PAGE>
                     AFLAC Incorporated and Subsidiaries 
                       Supplemental Consolidated Data
                        Selected Percentage Changes

                                 Three Months Ended      Nine Months Ended
                                 September 30, 1997     September 30, 1997
                               ----------------------  ---------------------
                                          Adjusted to            Adjusted to
                                            Exclude                Exclude
                                            Foreign                Foreign
                                    As     Currency       As      Currency
                                Reported   Changes(a)  Reported   Changes(a)
                                --------  -----------  --------  -----------
Premium income                      1.4%      8.3%          .2%      9.4%
Net investment income               8.8      15.4          4.8      13.6
Total revenues                       .8       7.5          4.9(b)   14.0(b)
Total benefits and expenses          .7       7.5          (.4)      8.8
Operating earnings(c)              10.6      16.1          7.4(d)   15.0(d)
Operating earnings per share(c)    11.3      17.7         10.0(d)   17.8(d)
- ----------------------------------------------------------------------------
(a) Amounts excluding foreign currency changes were determined using the
    same yen/dollar exchange rate for the current period as the comparable
    period in the prior year.
(b) Includes a $267.2 million gain from the sale of the television
    stations in the second quarter of 1997.
(c) Excludes realized investment gains/losses.
(d) Excludes a $211.2 million after-tax gain, or $1.49 per share, from the 
    sale of the television stations in the second quarter of 1997.
============================================================================

     The Company's objective for 1997 is to increase operating earnings per 
share by 17% for the year, excluding the effect of currency translation.  
However, if that objective is achieved and the yen/dollar exchange rate 
averages 120.00 for the full year 1997, compared with the 1996 average rate 
of 108.84, operating earnings per share including foreign currency 
translation would increase by approximately 10% for the year 1997.

     Despite the weaker yen in 1997 compared with 1996, operating earnings 
per share increased for the three-month period ended September 30, 1997, 
compared with the third quarter of 1996 and increased for the nine months 
ended September 30, 1997, compared with the nine months ended September 30, 
1996.  The increases reflected strong earnings in the functional currencies 
of AFLAC's core insurance operations in Japan and the United States, 
additional investment income on the proceeds from the sale of the television 
stations, and a consolidated benefit from additional investment income 
associated with profit repatriations from AFLAC Japan to AFLAC U.S.


Profit Repatriation

     AFLAC Japan repatriated 40.9 billion yen ($347.0 million) to AFLAC U.S. 
in July 1997, which included $124.8 million of a non-recurring nature 
related to gains realized from the valuation of investments as determined on 
a Japanese statutory accounting basis.  AFLAC Japan repatriated profits to 
AFLAC U.S. of $217.3 million in 1996.  Since the first repatriation in 1989, 
AFLAC Japan has repatriated $1.0 billion to the United States, which has 
enhanced the Company's flexibility and profitability.  The profit transfers 

                                    18
<PAGE>
to AFLAC U.S. adversely impact AFLAC Japan's investment income.  However, 
repatriations benefit consolidated operations because higher investment 
yields can be earned on funds invested in the United States.  Also, income 
tax expense is presently lower on investment income earned in the United 
States.  Management estimates these transfers have benefited consolidated 
net earnings by $17.0 million and $10.2 million for the three months ended 
September 30, 1997 and 1996, respectively, and $28.5 million and $17.6 
million for the nine months ended September 30, 1997 and 1996, respectively.

     In 1997, the Company entered into short-term forward exchange contracts 
with a notional amount of $75.2 million related to the profit transfer in 
July 1997.  Such contracts were designated as a hedge of the Company's 
investment in AFLAC Japan.  The contracts terminated in July, coinciding 
with the transfer of funds.  The loss of $2.4 million at the termination of 
the contracts was included in the unrealized foreign currency translation 
gains component of shareholders' equity.


Share Repurchase Program

     During the third quarter, the Company purchased 1.3 million shares of 
its common stock.  The Company has purchased 23.6 million shares (through 
September 30, 1997) since the inception of the share repurchase program in 
February 1994. The difference in percentage increases in net earnings and 
net earnings per share primarily reflects the impact of the share repurchase 
program.


INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the 
Company's earnings, ranks number one in terms of premium income and profits 
among all foreign life and non-life insurance companies operating in Japan. 
Among all life insurance companies operating in Japan, AFLAC Japan ranks 
fourth in terms of individual policies in force and 17th in terms of assets.

     The transfer of profits from AFLAC Japan to AFLAC U.S. distorts 
comparisons of operating results between years.  Therefore, the AFLAC Japan 
summary of operations table on the following page presents investment 
income, total revenues and pretax operating earnings calculated on a pro 
forma basis in order to improve comparability between years.  The pro forma 
adjustment represents cumulative investment income foregone by AFLAC Japan 
on funds repatriated to AFLAC U.S. during 1992 through 1997.















                                    19
<PAGE>
                                 AFLAC JAPAN
                         SUMMARY OF OPERATING RESULTS

                                   Three Months Ended     Nine Months Ended
                                      September 30,         September 30,
(In millions)                       1997        1996      1997        1996
                                   ------------------    ------------------
Premium income...................  $1,237.5  $1,245.1    $3,618.6  $3,694.6
Investment income, as adjusted*..     241.1     231.8       690.6     686.7
Other income.....................        .4        .5         1.8       1.0
                                    -------   -------     -------   -------
  Total revenues, as adjusted*...   1,479.0   1,477.4     4,311.0   4,382.3
                                    -------   -------     -------   -------
Benefits and claims..............   1,070.1   1,082.5     3,131.4   3,205.8
Operating expenses...............     264.6     253.5       773.2     759.4
                                    -------   -------     -------   -------
  Total benefits and expenses....   1,334.7   1,336.0     3,904.6   3,965.2
                                    -------   -------     -------   -------
    Pretax operating earnings,
     as adjusted*................     144.3     141.4       406.4     417.1
Investment income applicable to
 profit repatriations............     (10.7)     (7.3)      (24.1)    (17.7)
                                    -------    ------     -------   -------
    Pretax operating earnings....  $  133.6   $ 134.1    $  382.3  $  399.4
                                    =======    ======     =======   =======
- ----------------------------------------------------------------------------
Percentage changes in dollars
 over previous period:
  Premium income.................      (.6)%    (5.0)%      (2.1)%    (6.9)%
  Investment income*.............      4.0      (2.5)         .6      (3.5)
  Total revenues*................       .1      (4.5)       (1.6)     (6.3)
  Pretax operating earnings*.....      2.1      (3.1)       (2.6)     (5.4)

  Pretax operating earnings......      (.4)     (4.3)       (4.3)     (6.2)
- ----------------------------------------------------------------------------
Percentage changes in yen
 over previous period:
  Premium income.................      7.6%     10.0%        9.0%      9.3%
  Investment income*.............     12.6      13.0        12.0      13.3
  Total revenues*................      8.4      10.6         9.5       9.9
  Pretax operating earnings*.....     10.5      12.4         8.5      11.0

  Pretax operating earnings......      7.8      11.0         6.6      10.0
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims............     72.3%     73.2%       72.7%     73.2%
  Operating expenses.............     17.9      17.2        17.9      17.3
  Pretax operating earnings......      9.8       9.6         9.4       9.5

Ratio of pretax operating earnings
  to total reported revenues.....      9.1       9.1         8.9       9.2
- ----------------------------------------------------------------------------
*Adjusted investment income, total revenues and pretax operating earnings 
include estimates of additional investment income for the three months ended 
September 30, 1997 and 1996 of $10.7 million and $7.3 million, respectively, 
and for the nine months ended September 30, 1997 and 1996, of $24.1 million 
and $17.7 million, respectively, foregone due to profit repatriations.
============================================================================
                                    20
<PAGE>
AFLAC Japan Sales

     The increase in premium income in yen was due to sales of new policies 
and continued excellent policy persistency.

     During the third quarter of 1997, AFLAC Japan's new annualized premium 
sales were 15.2 billion yen ($129.0 million).  Although that represented a 
34.0% decrease compared with the same period last year, sales during the 
third quarter of 1997 were 8.4% above second quarter 1997 sales results.  
For the first nine months of 1997, sales were 43.2 billion yen ($362.4 
million), or 28.3% lower than the first nine months of 1996.  AFLAC Japan's 
new policy sales in 1997 have been affected by a lingering weak economy, 
lower consumer confidence in the life insurance industry following the April 
1997 collapse of Nissan Mutual Life, and a series of premium rate increases 
that AFLAC and the insurance industry have implemented since 1993, including 
the most recent one in the fourth quarter of 1996.  In addition, sales in 
the third quarter of 1996 were exceptionally strong, rising 51.7% over the 
sales of the third quarter of 1995, which made comparisons of 1997 sales to 
last year difficult.  Annualized premiums in force were 589.3 billion yen 
($4.9 billion) at September 30, 1997, increasing 6.7%, or 37.2 billion yen 
($307.5 million) over September 30, 1996.

     Management believes there is still a strong need for the types of 
quality supplemental insurance products AFLAC sells in Japan.  In September 
1997, the co-payment for the employer-sponsored health care program 
increased from 10% to 20% for the primary insured, thereby increasing the 
portion of the costs the insured has to pay.  Approximately 60% of the 
population is covered under this plan.  The out-of-pocket expenses that 
Japanese consumers must pay for health care continue to rise, and AFLAC is 
the undisputed leader at helping fill those gaps in insurance coverage.

     Management has taken several actions to help mitigate the impact of the 
weak sales environment in Japan.  First, a new economy cancer life policy 
was introduced in January 1997.  This new plan has lower premium rates and 
benefit levels and was developed to combat the impact of increased premium 
rates for new issues.  In addition, the Company has increased the use of 
direct-mail marketing for its products as a supplemental distribution method 
and will continue its popular television advertising program.  The Company 
has also revised the incentive pay system for AFLAC Japan's employed sales 
managers to improve compensation for sales performance.  The Company will 
make additional expenditures during the remainder of 1997 for expanded sales 
promotion efforts in Japan.  A new supplemental medical rider to the cancer 
life policy will be introduced in 1998, subject to approval of the Japanese 
Ministry of Finance.  Management expects sales to increase 5% to 7% in the 
fourth quarter of 1997, compared with the fourth quarter of 1996 and improve 
further in 1998.


AFLAC Japan Investments

     Investment yields declined in the third quarter of 1997, also 
reflecting Japan's weak economy.  The Company purchased yen-denominated 
securities at an average yield of 4.82% during the quarter.  This new money 
yield compares very favorably with the 3.5% interest rate in the Company's 
policy liability reserving assumptions for new business.  In fact, 
investment margins on new business continue to be the highest produced in 
several years.  Including dollar-denominated purchases, the blended new 

                                    21
<PAGE>
money yield was 5.28% for the third quarter of 1997.  The yield on AFLAC 
Japan's fixed-maturity portfolio was 5.49% at the end of the third quarter 
of 1997, compared with 5.66% a year ago.

     The yield on AFLAC Japan's fixed-maturity portfolio declined from 5.58% 
at year-end 1996 to 5.49% at the end of the third quarter of 1997.  The 
return on average invested assets was 5.36% for the first nine months of 
1997, compared with 5.56% for the first nine months of 1996 and 5.54% for 
the full year 1996.


AFLAC Japan Other

     During the second quarter of 1997, Nissan Mutual Life Insurance 
Company, a Japanese insurer, was declared insolvent by the Japanese Ministry 
of Finance.  All life insurers doing business in Japan previously agreed to 
contribute to a voluntary policyholder protection fund that would be used to 
help offset insurer insolvencies.  The total assessment was allocated among 
the life insurance companies based on relative company size. During the 
second quarter of 1997, AFLAC Japan recognized a non-recurring pretax charge 
of 3.0 billion yen ($24.9 million) for this policyholder protection fund.  
The after-tax amount was $13.6 million or $.10 per share.

     The Japanese government passed a package of tax reform bills centering 
on an increase in the consumption tax, which is similar to a sales tax in 
the United States.  The consumption tax increased from the rate of 3% to 5% 
effective April 1, 1997.  AFLAC Japan currently incurs consumption tax on 
agents' commissions.  The Company implemented changes in its compensation 
arrangements with its agents to mitigate a portion of this tax increase.

     In March 1997, the Japanese government ratified new income tax 
provisions that increase income taxes on investment income received by 
foreign companies operating in Japan from securities issued from their home 
country.  The new provisions are effective beginning in 1998.  If the new 
income tax provisions had been effective January 1, 1997, AFLAC Japan's 
income tax expense, without any offsets or mitigation, would have been 
increased, and net earnings of the Company would have decreased by 
approximately $14.6 million for the nine months ended September 30, 1997.  
Management has mitigated much of the tax impact through investment 
alternatives and by restructuring portions of the existing investment 
portfolio.  Management does not expect this tax change to materially affect 
future net earnings of the Company.


INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating earnings continued to benefit from 
additional investment income earned on profit transfers received from AFLAC 
Japan.  Estimated investment income earned from profits repatriated to and 
retained by AFLAC U.S. from 1992 through 1997, along with estimated 
investment income earned from proceeds from the sale of the television 
stations, have been reclassified in the following presentation in order to 
improve comparability between periods.





                                    22
<PAGE>
                                   AFLAC U.S.
                          SUMMARY OF OPERATING RESULTS

                                    Three Months Ended    Nine Months Ended
                                       September 30,         September 30,
(In millions)                         1997      1996        1997      1996
                                    ------------------    ------------------
Premium income...................   $ 268.9   $ 238.9     $ 786.2   $ 700.9
Investment income, as adjusted*..      26.3      22.0        77.1      64.3
Other income.....................        .6        .4         1.4       1.1
                                     ------    ------      ------    ------ 
  Total revenues, as adjusted*...     295.8     261.3       864.7     766.3
                                     ------    ------      ------    ------
Benefits and claims..............     168.6     149.2       493.7     437.5
Operating expenses...............     100.3      88.2       291.6     257.6
                                     ------    ------      ------    ------
  Total benefits and expenses....     268.9     237.4       785.3     695.1
                                     ------    ------      ------    ------
    Pretax operating earnings,
     as adjusted*................      26.9      23.9        79.4      71.2

Investment income applicable to
 profit repatriations and in 1997,
 proceeds from the sale of the
 television stations.............      22.6       9.5        51.4      22.9
                                     ------    ------      ------    ------
    Pretax operating earnings....   $  49.5   $  33.4     $ 130.8   $  94.1
                                     ======    ======      ======    ======
- ----------------------------------------------------------------------------
Percentage increases
 over previous period:
  Premium income.................      12.5%     10.1%       12.2%      9.8%
  Investment income*.............      19.6      11.9        20.0      11.4
  Total revenues*................      13.2      10.5        12.8      10.0
  Pretax operating earnings*.....      12.5      33.8        11.4      17.0

  Pretax operating earnings......      48.2      37.7        39.0      24.6
- ----------------------------------------------------------------------------
Ratios to total revenues, as
 adjusted:*
  Benefits and claims............      57.0%     57.0%       57.1%     57.1%
  Operating expenses.............      33.9      33.8        33.7      33.6
  Pretax operating earnings......       9.1       9.2         9.2       9.3

Ratio of pretax operating earnings
  to total reported revenues.....      15.5      12.3        14.3      11.9
- ----------------------------------------------------------------------------
*Excludes estimated investment income for the three months and nine months 
ended September 30, 1997, of $22.6 million and $51.4 million, respectively, 
related to investment of profit repatriation funds retained by AFLAC U.S. 
and investment of proceeds from the sale of the television stations, and for 
the three months and nine months ended September 30, 1996, of $9.5 million 
and $22.9 million, respectively, related to investment of profit 
repatriation funds retained by AFLAC U.S.
============================================================================



                                    23
<PAGE>
AFLAC U.S. Sales

     The increase in premium income was primarily due to an increase in new 
sales over the last 12 months.  New annualized premium sales were a record 
$99.7 million, an increase of 22.2%, in the third quarter of 1997, compared 
with the third quarter of 1996.  For the first nine months of 1997, new 
sales were $287.7 million, also an increase of 22.2%, compared with the same 
period of 1996.  Although accident/disability coverage continues to be the 
Company's best-selling product, management is also pleased with the strong 
contributions from other payroll-deduction products. Management intends to 
maintain the Company's leading position of providing supplemental insurance 
at the work site.  Management believes AFLAC has tremendous market 
opportunities in the United States and expects new policy sales to increase 
by approximately 20% for the year 1997.


AFLAC U.S. Investments

     The increase in investment income was primarily due to the continued 
cash flow from operations.  Also, AFLAC has paid less dividends to the 
Parent Company during the first nine months of 1997 than in the first nine 
months of 1996.  During the third quarter, available cash flow was invested 
at an average yield of 7.46% compared with 7.76% during the third quarter of 
1996.  The overall return on average invested assets, net of investment 
expenses, was 7.62% for the first nine months of 1997 compared with 7.30% 
for the same period of 1996.


AFLAC U.S. Other

     Management expects the operating expense ratio, excluding discretionary 
advertising expenses, to decline slightly in the future due to continued 
improvements in operating efficiencies. By improving administrative systems 
and controlling other costs, management has been able to redirect funds to 
national advertising programs without significantly affecting the operating 
expense ratio.  Management expects the pretax operating profit margin, which 
was 9.3% for the year 1996 excluding the effect of repatriation, to remain 
approximately the same in 1997, excluding the effect of repatriation and the 
earnings generated by investing the broadcast sale proceeds.

     The operating results reflect slightly higher benefit ratios due to the 
Company's ongoing efforts to improve policy persistency by enhancing 
policyholder benefits.  In addition, potential minimum benefit ratio 
requirements by insurance regulators may also result in an increase to these 
ratios.  However, the aggregate benefit ratio has been relatively stable due 
to the mix of business shifting towards accident and hospital indemnity 
policies, which have lower benefit ratios than other products.


FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENTS

     For information regarding new Statements of Financial Accounting 
Standards, see Note 2 of the Notes to the Consolidated Financial Statements.





                                    24
<PAGE>
ANALYSIS OF FINANCIAL CONDITION

     Since December 31, 1996, the financial condition of the Company has 
remained strong in the functional currencies of its operations.  The 
investment portfolios of AFLAC Japan and AFLAC U.S. have continued to grow 
and consist of high-quality securities.  

     Due to the significance of yen-denominated items in the balance sheet, 
changes in the yen/dollar exchange rate can have a significant effect on the 
Company's financial statements.  The yen/dollar exchange rate at the end of 
each period is used to convert yen-denominated balance sheet items into U.S. 
dollars for reporting purposes.  The exchange rate at September 30, 1997, 
was 121.10 yen to one U.S. dollar, 4.1% weaker than the exchange rate of 
116.10 as of December 31, 1996.  Management estimates that the weaker yen 
rate decreased invested assets by $812.5 million, total assets by $1.1 
billion and total liabilities by $1.0 billion versus the amounts that would 
have been reported based on the exchange rate as of December 31, 1996.


Invested Assets

     Securities available for sale are carried at fair value.  The following 
table shows an analysis of invested assets (including cash):

                                   September 30,   December 31,
(In thousands)                         1997           1996        % Change
                                   -------------   ------------    --------
AFLAC U.S.:
  Total invested assets, at cost
    or amortized cost              $  2,608,007    $  1,910,154      36.5%
  Unrealized gains on securities
    available for sale                  181,343         101,258
                                    -----------     -----------  
    Total invested assets          $  2,789,350    $  2,011,412      38.7%
                                    ===========     ===========    =======
AFLAC Japan:
  Total invested assets, at cost
    or amortized cost              $ 17,156,859    $ 16,390,997       4.7%
  Unrealized gains on securities
    available for sale                3,170,553       2,334,537
                                    -----------     -----------
    Total invested assets          $ 20,327,412    $ 18,725,534       8.6%
                                    ===========     ===========    =======
Consolidated:
  Total invested assets, at cost
    or amortized cost              $ 19,864,941    $ 18,309,930       8.5%
  Unrealized gains on securities
    available for sale                3,351,896       2,436,605
                                    -----------     ----------- 
    Total invested assets          $ 23,216,837    $ 20,746,535      11.9%
                                    ===========     ===========    =======


     Net unrealized gains of $3.4 billion on securities available for sale 
at September 30, 1997, consisted of $3.4 billion in gross unrealized gains 
and $19.3 million in gross unrealized losses.


                                    25
<PAGE>
     The continued growth of invested assets in their functional currencies 
reflects the strength of the Company's primary business, the substantial 
cash flows from operations, strong new annualized premium sales by AFLAC 
U.S., and the substantial renewal premiums collected by AFLAC Japan.  In 
addition, the Company received $350.6 million in cash in the second quarter 
of 1997 in conjunction with the sale of the television stations.

     AFLAC invests primarily within the Japanese and U.S. fixed-maturity 
markets.  The Company uses specific criteria to judge the credit quality and 
liquidity of its investments and utilizes a variety of credit rating 
services to monitor this criteria.  Applying those various credit ratings to 
a standardized rating system based on a nationally recognized service's 
categories, the percentages of the Company's fixed-maturity securities 
available for sale, at amortized cost, were as follows:

                               September 30, 1997     December 31, 1996
                               ------------------     -----------------
                  AAA                  40.0%                  46.2%
                  AA                   20.9                   19.6
                  A                    28.8                   26.0
                  BBB                  10.3                    8.2
                                     ------                 ------
                                      100.0%                 100.0%

     Private placement investments accounted for 34.1% and 28.8% of the 
Company's total fixed-maturity securities available for sale as of September 
30, 1997, and December 31, 1996, respectively.  AFLAC Japan has made 
investments in the private sector to secure higher yields than those 
available from Japanese government bonds.  At the same time, the Company has 
adhered to its conservative standards for credit quality.


Policy Liabilities

     Policy liabilities increased $1.5 billion, or 7.3%, during the first 
nine months of 1997.  AFLAC Japan increased $1.3 billion, or 7.2% (11.8% 
increase in yen), and AFLAC U.S. increased $138.7 million, or 8.2%.  The 
weaker yen rate decreased reported policy liabilities by $853.2 million. 


Debt

     The increase in notes payable is primarily due to the financing for the 
share repurchase program.  See Note 6 of the Notes to the Consolidated 
Financial Statements for further information on debt outstanding at 
September 30, 1997.

     The Company's ratio of debt to total capitalization (debt plus 
shareholders' equity, excluding the unrealized gains on securities available 
for sale) was 16.0% and 16.1% as of September 30, 1997, and December 31, 
1996, respectively.







                                    26
<PAGE>
Security Lending

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At September 30, 1997, the Company 
held Japanese government bonds as collateral for loaned securities in the 
amount of $2.9 billion at fair value.  For further information regarding 
such arrangements, see Note 8 of the Notes to the Consolidated Financial 
Statements.


Shareholders' Equity

     The Company's insurance operations continue to provide the primary sources 
of liquidity for the Company.  Capital needs can also be supplemented by 
borrowed funds.  The principal sources of cash from insurance operations are 
premiums and investment income.  Primary uses of cash in the insurance 
operations are policy claims, commissions, operating expenses, income taxes and 
payments to the Parent Company for management fees and dividends.  Both the 
sources and uses of cash are reasonably predictable.  The Company's investment 
objectives provide for liquidity through the ownership of high-quality 
investment securities.  AFLAC insurance policies are generally not 
interest-sensitive and therefore are not subject to unexpected policyholder 
redemptions due to investment yield changes.  Also, the majority of AFLAC 
policies provide indemnity benefits rather than reimbursement for actual medical
costs and therefore are not subject to the risks of medical cost inflation.

     The achievement of continued long-term growth will require growth in the 
statutory capital and surplus of the Company's insurance subsidiaries.  AFLAC 
may secure additional statutory capital through various sources, such as 
internally generated statutory earnings or equity contributions by the Parent 
Company from funds generated through debt or equity offerings.  The disposition 
of the AFLAC Broadcast Division has increased the Company's capital resources.  
Management believes outside sources for additional debt and equity capital will 
continue to be available for capital expenditures, business expansion and the 
Company's share repurchase program.  

     Parent Company capital resources are largely dependent upon the ability of 
the subsidiaries to pay management fees and dividends.  The Georgia Insurance 
Department imposes certain limitations and restrictions on payments of 
dividends, management fees, loans and advances by AFLAC to the Parent Company.  
In addition to restrictions by U.S. insurance regulators, the Japanese Ministry 
of Finance (MOF) imposes restrictions on, and requires approval for, the 
remittances of earnings from AFLAC Japan to AFLAC U.S.  Payments are made from 
AFLAC Japan to the Parent Company for management fees, and to AFLAC U.S. for 
allocated expenses and remittances of earnings.  Total funds received from AFLAC
Japan were $374.9 million and $244.1 million in the first nine months of 1997 
and 1996, respectively, and $253.6 million in the full year 1996.  AFLAC Japan 
repatriated profits to AFLAC U.S. in the amount of $347.0 million in July 1997, 
including $124.8 million of a non-recurring nature.  AFLAC U.S. then paid a 
dividend of $66.5 million to the Parent Company, which was used to reduce debt. 
During the last few years, the MOF has developed solvency standards, a version 
of risk-based capital requirements.  For additional information on regulatory 
restrictions on dividends, profit transfers and other remittances, see Note 10 
of the Notes to the Consolidated Financial Statements in the Company's annual 
report to shareholders for the year ended December 31, 1996.



                                    27
<PAGE>
Other

     During the third quarter of 1997, Duff & Phelps Credit Rating Company 
assigned AFLAC a claims-paying ability rating of "AA."  AFLAC is also rated 
"AA" for its claims-paying ability by Standard & Poor's Corporation and "A+" 
by A.M. Best Company.

     For information regarding pending litigation, see Note 10 of the Notes 
to the Consolidated Financial Statements.


FORWARD-LOOKING INFORMATION

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information about 
their companies, so long as those statements are identified as forward-
looking and are accompanied by meaningful, cautionary statements identifying 
important factors that could cause actual results to differ materially from 
those discussed.  The Company desires to take advantage of these provisions. 
This report contains cautionary statements identifying important factors 
that could cause actual results to differ materially from those projected in 
this discussion and analysis, and in any other statements made by officers 
of the Company in oral discussions with analysts and contained in documents 
filed with the Securities and Exchange Commission (the SEC).  Forward-
looking statements are not based on historical information and relate to 
future operations, strategies, financial results or other developments.  In 
particular, statements containing words such as "expect," "anticipate," 
"believe," "goal," "objective" or similar words generally qualify as 
forward-looking.  The Company undertakes no obligation to update such 
forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory developments, competitive conditions, new products, Japanese 
Ministry of Finance approval of profit repatriations to the United States, 
general economic conditions in the United States and Japan, changes in U.S. 
and/or Japan tax laws, adequacy of reserves, credit and other risks 
associated with the Company's investment portfolio, significant changes in 
interest rates and fluctuations in foreign currency exchange rates.


















                                    28
<PAGE>

                         PART II.  OTHER INFORMATION


Item 1.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years.  Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.


Items 2, 3, 4 and 5

     Not applicable.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits:

      27.0 - Financial Data Schedule (for SEC use only)

(b)  Reports on Form 8-K:

     There were no reports on Form 8-K filed during the quarter ended 
     September 30, 1997.


     Items other than those listed above are omitted because they are not 
required or are not applicable.























                                    29
<PAGE>

                               SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                                                AFLAC INCORPORATED      




Date  November 3, 1997                          /s/ KRISS CLONINGER, III
     ------------------------                ---------------------------
                                                 KRISS CLONINGER,III
                                              Executive Vice President;
                                                   Treasurer and
                                               Chief Financial Officer




Date  November 3, 1997                          /s/ NORMAN P. FOSTER
     ------------------------                ---------------------------
                                                 NORMAN P. FOSTER
                                              Executive Vice President,
                                                 Corporate Finance
                                                                


























                                    30
<PAGE>
EXHIBITS FILED WITH CURRENT FORM 10-Q:

     27.0 - Financial Data Schedule (for SEC use only).























































                                    31
 



 

 













<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-Q for the
quarter ended September 30, 1997, and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<DEBT-HELD-FOR-SALE>                        22,773,606
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     151,810
<MORTGAGE>                                      15,817
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              23,214,971
<CASH>                                           1,866
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,672,684
<TOTAL-ASSETS>                              29,808,634
<POLICY-LOSSES>                             21,184,683
<UNEARNED-PREMIUMS>                            278,577
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          240,574
<NOTES-PAYABLE>                                413,511
                                0
                                          0
<COMMON>                                        15,808
<OTHER-SE>                                   2,777,967
<TOTAL-LIABILITY-AND-EQUITY>                29,808,634
                                   4,412,040
<INVESTMENT-INCOME>                            798,946
<INVESTMENT-GAINS>                             (5,703)
<OTHER-INCOME>                                 300,567<F1>
<BENEFITS>                                   3,632,839
<UNDERWRITING-AMORTIZATION>                    133,381
<UNDERWRITING-OTHER>                         1,019,740
<INCOME-PRETAX>                                719,890<F1>
<INCOME-TAX>                                   230,861
<INCOME-CONTINUING>                            489,029<F2>
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   489,029<F2>
<EPS-PRIMARY>                                     3.45<F2>
<EPS-DILUTED>                                        0
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes $267,223 gain from the sale of the television stations
in 1997.
<F2>Includes $211,190 after-tax gain ($1.49 per share) on the sale of
the television stations in 1997.
</FN>
        

</TABLE>


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