AFLAC INC
PRE 14A, 1997-02-11
ACCIDENT & HEALTH INSURANCE
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                            NOTICE AND PROXY STATEMENT


                              AFLAC INCORPORATED
                            Worldwide Headquarters
                               1932 Wynnton Road
                            Columbus, Georgia 31999


                     NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                       TO BE HELD ON MONDAY, MAY 5, 1997


     The Annual Meeting of Shareholders of AFLAC Incorporated (the 
"Company") will be held on Monday, May 5, 1997, at 10:00 a.m. at the 
Columbus Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, 
Georgia, for the following purposes, all of  which are described in the 
accompanying Proxy Statement:

1.   To elect seventeen Directors of the Company to serve until the next 
     Annual Meeting and until their successors are duly elected and 
     qualified;

2.   To consider and act upon a proposal to amend Article IV of the 
     Company's Articles of Incorporation, to increase the Company's 
     authorized shares of $.10 par value Common Stock from 175,000,000
     shares to 400,000,000 shares;

3.   To consider and act upon the proposed AFLAC Incorporated 1997 Stock
     Option Plan;

4.   To consider and act upon the ratification of the appointment of KPMG 
     Peat Marwick LLP as independent auditors of the Company for the year 
     ending December 31, 1997; and

5.   To transact such other business as may properly come before the meeting 
     or any adjournment thereof.

     The accompanying proxy is solicited by the Board of Directors of the 
Company.  The Proxy Statement and the Company's Annual Report for the year 
ended December 31, 1996, are enclosed.

     The record date for the determination of shareholders entitled to vote 
at the meeting is February 25, 1997, and only shareholders of record at the 
close of business on that date will be entitled to vote at this meeting, and 
any adjournment thereof.

YOUR VOTE IS IMPORTANT!  WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE 
MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN 
THE ENCLOSED PREPAID ENVELOPE SO THAT WE MAY BE ASSURED OF A QUORUM TO 
TRANSACT BUSINESS.  IF YOU ATTEND THE MEETING, YOU MAY REVOKE YOUR PROXY AND 
VOTE IN PERSON.

                                         By order of the Board of Directors,

                                            /s/ Joey M. Loudermilk
                                         -----------------------------------
Columbus, Georgia                               Joey M. Loudermilk
March -, 1997                                       Secretary
<PAGE>
                              AFLAC INCORPORATED


                                PROXY STATEMENT

                       FOR ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD MONDAY, MAY 5, 1997


                       SOLICITATION AND REVOCATION OF PROXY


     This Proxy Statement is furnished to shareholders in connection with 
the solicitation of proxies by the Board of Directors of AFLAC Incorporated 
(the "Company") for use at the Annual Meeting of Shareholders to be held on 
Monday, May 5, 1997, and any adjournment thereof, for the purposes set forth 
in the accompanying Notice of Annual Meeting of Shareholders and described 
in detail herein.  The meeting will be held at 10:00 a.m. at the Columbus 
Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, Georgia.

     All properly executed proxies will be voted in accordance with the 
instructions contained thereon, and if no choice is specified, the proxies 
will be voted FOR the election of all nominees named elsewhere in this Proxy 
Statement and FOR approval of each other proposal set forth in the Notice of 
Meeting.  Any proxy may be revoked by the shareholder at any time before it 
is exercised by giving written notice to that effect to the Secretary of the 
Company or by signing a later-dated proxy.  Shareholders who attend the 
meeting may revoke any proxy previously granted and vote in person.

     This Proxy Statement and the accompanying proxy are being mailed to the 
shareholders on or about March 10, 1997.


                            SOLICITATION OF PROXIES


     The cost of soliciting proxies will be paid by the Company.  The 
Company will make arrangements with brokerage firms, custodians and other 
fiduciaries to send proxy materials to their principals, and the Company 
will reimburse them for their mailing and related expenses.  In addition to 
solicitation by mail, certain officers and other employees of the Company, 
who will receive no compensation for their services other than their regular 
compensation, may solicit proxies by telephone and by personal contacts.  In 
addition, the Company has retained D. F. King & Co., Inc. to assist in the 
solicitation of proxies for a fee of $10,500, plus reimbursement of 
reasonable out-of-pocket expenses.


                           DESCRIPTION OF VOTING RIGHTS


     In accordance with the Company's Articles of Incorporation, shares of 
the Company's Common Stock, par value $.10 per share (the "Common Stock"), 
are entitled to one vote per share until they have been held by the same 
beneficial owner for a continuous period of greater than 48 months prior to 
the record date of the meeting, at which time they become entitled to 10 
votes per share.  Any transferee of a share of Common Stock where such share 
was transferred to the transferee by gift, devise or bequest, or otherwise 
                                    -1-
<PAGE>
through the laws of inheritance, descent or distribution from the estate of 
the transferor, or by distribution to a beneficiary of shares held in trust 
for such beneficiary, is deemed to be the same beneficial owner as the 
transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the issued dividend shares 
were acquired.  Shares of Common Stock acquired pursuant to the exercise of 
a stock option are deemed to have been acquired on the date the option was 
granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share unless this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  Shareholders desiring to 
rebut this presumption should complete and execute the affidavit appearing 
on the reverse side of their proxy.  The Board of Directors reserves the 
right to require evidence to support the affidavit. 


                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF


     Holders of record of Common Stock at the close of business on February 
25, 1997, will be entitled to vote at the meeting.  At that date, the number 
of outstanding shares of Common Stock entitled to vote was ---,---,---.  
According to the Company's records, this represents the following voting 
rights:

         ---,---,--- Shares @   1 Vote Per Share  =  ---,---,--- Votes
          --,---,--- Shares @  10 Votes Per Share =  ---,---,--- Votes
         -----------                                ------------
         ---,---,--- Shares                 Total    ---,---,--- Votes

     Shareholders with one vote per share shown above can rebut the 
presumption that they are entitled to only one vote as outlined in 
"Description of Voting Rights" above.  If all of the outstanding shares were 
entitled to 10 votes per share, the total votes available would be -,---,---
,---.  However, for the purposes of this Proxy Statement, it is assumed that 
the total votes available to be cast at the meeting will be ---,---,---.

     The holders of a majority of the voting rights entitled to vote at the 
meeting, present in person or represented by proxy, shall constitute a 
quorum for the transaction of such business as shall come before the 
meeting.  Directors are elected by an affirmative vote of a plurality of 
voting rights cast.  In the case of the election of directors, under 
applicable Georgia law, in tabulating the vote, abstentions will be 
disregarded and will have no effect on the outcome of the vote.  Pursuant to 
Georgia law, the amendment to the Company's Articles of Incorporation must 
be adopted by the affirmative vote of a majority of the outstanding voting 
rights entitled to vote thereon.  In determining whether such proposal has 
received the requisite number of affirmative votes, abstentions and broker 
non-votes will have no effect on the outcome of the vote.  Approval of all 
other matters to be considered at the meeting requires the affirmative vote 
of holders of a majority of the voting rights present in person or 
represented by proxy at the meeting.  with respect to any such proposal, 
abstentions will be treated as votes cast and therefore, will have the same 

                                    -2-
<PAGE>
effect as a vote against the proposal and broker non-votes will not be 
counted as votes cast and therefore, will have no effect on the outcome of 
the vote.

     No person, as of February 25, 1997, was the owner of record or, to the 
knowledge of the Company, beneficially owned 5% or more of the outstanding 
shares of Common Stock or of the available votes of the Company other than 
as shown below:

                                                                     Percent
Name and                                                        Per-   of
Address of                                     Amount of        cent  Avail-
Beneficial               Title of Class    Beneficial Ownership  of    able 
Owner                     Common Stock      Shares      Votes   Class  Votes
- ----------               --------------    ---------- --------- ----- ------
Oppenheimer Group, Inc.* 1 Vote Per Share 17,895,990  17,895,990  -.-   -.- 
Oppenheimer Tower  
World Financial Center
New York, NY  10281   

Daniel P. Amos**       10 Votes Per Share  1,794,746  17,947,460            
1932 Wynnton Road       1 Vote Per Share     942,149     942,149            
Columbus, GA 31999                         ---------  ---------- 
                                           2,736,895  18,889,609  2.0   5.0 

    (*) This information is derived from Amendment No. 9 to Schedule 13G, 
dated February 4, 1997, filed with the Securities and Exchange Commission by 
Oppenheimer Group, Inc. Oppenheimer Group, Inc. filed the Schedule 13G as a 
parent holding company on behalf of itself, Oppenheimer & Co., L.P. (its 
parent company), certain of its subsidiaries and certain investment advisory 
clients and discretionary accounts of such subsidiaries.  Oppenheimer Group, 
Inc. and Oppenheimer & Co., L.P. disclaim beneficial ownership of the shares 
listed above. 

   (**) Includes options to purchase 1,283,407 shares (and 8,784,061 
available votes) which are exercisable within 60 days.



                       SECURITY OWNERSHIP OF MANAGEMENT


     The following table sets forth, as of February 25, 1997, the number of 
shares and percentage of outstanding Common Stock beneficially owned by 
certain of the executive officers named in the "Summary Compensation Table" 
below (the "Named Executive Officers"), and Directors and executive officers 
as a group.  The beneficial ownership of directors and of the remaining 
Named Executive Officers is set forth below in the information provided for 
director nominees under the caption "Election of Directors."  The number of 
shares of Common Stock shown are those deemed "beneficially owned," as 
determined under Rule 13d-3 promulgated by the Securities and Exchange 
Commission under the Securities Exchange Act of 1934, as amended (the 
"Exchange Act"), and the information is not necessarily indicative of 
beneficial ownership for any other purpose.  Under such rule, beneficial 
ownership includes any shares as to which a person, directly or indirectly, 
through any contract, arrangement, understanding, relationship or otherwise, 
has sole or shared voting power or investment power, and also any shares 
that the person has the right to acquire within 60 days through the exercise 
                                    -3-
<PAGE>
of any option, warrant or right, through conversion of any security, or 
pursuant to the automatic termination or power of revocation of a trust, 
discretionary account or similar arrangement.


                    Common Stock Beneficially Owned and
                      Approximate Percentage of Class
                         as of February 25, 1997


                                           Percent                  Percent 
Name                          Shares (1)  of Shares      Votes(1)   of Votes
- ----                          ---------   ---------      --------   --------
Kriss Cloninger, III           191,689        .1          697,939      .2 

Hidefumi Matsui                167,682        .1          796,359      .2

All Directors and executive
officers as a group    
(33 persons)                 -,---,---       -.-       --,---,---    --.- 

*  Percentage not listed if less than .1%

(1) Includes options to purchase shares (and available votes), which are
    exercisable within 60 days, for Kriss Cloninger, III, 191,250 (697,500);
    Hidefumi Matsui, 151,250 (725,000); and for all Directors and executive
    officers as a group, -,---,--- (--,---,---).



                            1. ELECTION OF DIRECTORS


     The Company proposes that the following seventeen individuals be 
elected to the Board of Directors of the Company.  The persons named in the 
following table have been nominated by the Nominating Committee of the Board 
of Directors for election as Directors and, if elected, are willing to serve 
as such until the next Annual Meeting of Shareholders and until their 
successors have been elected and qualified. It is intended that the persons 
named in the accompanying proxy, or their substitutes, will vote for the 
election of these nominees (unless specifically instructed to the contrary). 
However, if any nominee at the time of the election is unable or unwilling 
to serve or is otherwise unavailable for election, and in consequence 
another nominee is designated, the persons named in the proxy, or their 
substitutes, will have discretionary authority to vote or refrain from 
voting in accordance with their judgment on such other nominees.  The Board 
of Directors has no reason to believe that any of the persons nominated will 
be unable or unwilling to serve.


          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE  ELECTION
               OF EACH OF THE BELOW-LISTED NOMINEES AS DIRECTORS





                                    -4-


<TABLE>
The following information is provided with respect to the nominees:
<CAPTION>

                                                                                Shares of
                                                                               Common Stock               Voting
                                                                               Beneficially               Rights
                                                                                 Owned on    Percent      on Feb-      Percent
                                                                       Year    February 25,  of Out-     ruary 25,        of
                                                                       First      1997       standing      1997       Available
Name                     Principal Occupation (1)                Age  Elected   (2) (3)       Shares       (2)          Votes
- ----                     ------------------------                ---  -------  ------------  --------     ---------   ---------
<S>                      <C>                                     <C>  <C>      <C>           <C>       <C>            <C>
Paul S. Amos             Chairman, the Company and AFLAC**       70    1956       934,600       .7      7,466,431        2.0  

Daniel P. Amos           Chief Executive Officer, the Company    45    1983     2,736,895      2.0     18,889,609        5.0  
                         and AFLAC; President, the Company
                         and AFLAC; Director, Synovus 
                         Financial Corp., Columbus, GA

J. Shelby Amos, II       Alabama/West Florida State Sales        44    1983       352,652       .3      3,060,500         .8  
                         Coordinator, AFLAC
 
Michael H. Armacost      President, The Brookings Institution,   59    1994        12,450        *         12,450          *  
                         Washington DC, since October 1995;
                         Professor, Asia/Pacific Research
                         Center, Stanford University, Stanford,
                         CA, from 1993 until September 1995;
                         U.S. Ambassador to Japan, 
                         from 1989 until 1993

M. Delmar Edwards, M.D.  Vice President and Assistant to the     70    1990        44,175        *        315,300         .1  
                         Chairman, Columbus Regional 
                         Healthcare System, Inc., Columbus,
                         GA, since July 1993; Practicing 
                         Physician, Columbus, GA, until July 
                         1993; Director, First Union National 
                         Bank of Georgia, Columbus, GA; 
                         Trustee, Morehouse School of
                         Medicine, Atlanta, GA

George W. Ford, Jr.      Chairman of the Board, Progressive      73    1986         9,750        *         43,500          *  
                         Funeral Home, Columbus, GA; Retired
                         Director, Columbus Bank & Trust
                         Company, Columbus, GA 

Joe Frank Harris         Professor, Georgia State University,    61    1991        42,937        *        296,062         .1  
                         Atlanta, GA, since December 1993; 
                         Chairman of the Board, Harris 
                         Georgia Corp., Cartersville, GA;
                         Director, Bankhead Enterprises, Inc., 
                         Atlanta, GA; Former Governor of the 
                         State of Georgia
                                                           -5-
<PAGE>
                                                                                Shares of
                                                                               Common Stock               Voting
                                                                               Beneficially               Rights  
                                                                                 Owned on    Percent      on Feb-      Percent 
                                                                       Year    February 25,  of Out-     ruary 25,        of   
                                                                       First      1997       standing      1997       Available
Name                     Principal Occupation (1)                Age  Elected   (2) (3)       Shares       (2)          Votes  
- ----                     ------------------------                ---  -------  ------------  --------    ----------   ---------

Elizabeth J. Hudson      Senior Vice President, Corporate        47    1990        41,830        *        294,955         .1   
                         Communications, The Readers Digest
                         Association, Inc., since May 1996;
                         Executive Producer, NBC Productions,
                         from February 1993 until May 1996;
                         Senior Vice President, Corporate
                         Communications, NBC Inc., until
                         February 1993

Kenneth S. Janke, Sr.    President; Chief Executive Officer,     62    1989        44,161        *        147,661          *   
                         National Association of Investors 
                         Corp., Madison Heights, MI; President 
                         and Director, NAIC Growth Fund,
                         Madison Heights, MI

Charles B. Knapp         President, The University of Georgia,   50    1990        41,625        *        294,750         .1  
                         Athens, GA; President elect of the  
                         Aspen Institute, Washington, DC

Hisao Kobayashi          Senior Advisor, The Dai-Ichi Bank,      61    1994     1,884,000      1.4      1,884,000         .5   
                         Ltd., Tokyo, Japan; Chairman, CIT 
                         Group Holdings Inc., Livingston, NJ;
                         Director, Nippon Light Metal Co.,
                         Ltd., Tokyo

Yoshiki Otake            Chairman, AFLAC Japan, since January    57    1986       593,280       .4      4,323,528        1.2  
                         1995; President, AFLAC Japan, until
                         December 1994; Vice Chairman, AFLAC 
                         International, Inc.

E. Stephen Purdom        Executive Vice President, AFLAC, since  49    1987       236,280       .2      1,019,406         .3   
                         October 1994; Medical Director,
                         Columbus Clinic, Columbus, GA, until
                         September 1994; Senior Vice President
                         and Medical Director, AFLAC, until 
                         October 1994; Director, Trust 
                         Company Bank, Columbus, GA

Barbara K. Rimer         Director, Cancer Control Research,      48    1995         6,200        *          6,200          *   
                         Duke Comprehensive Cancer Center, 
                         Durham, NC; Chair, National Cancer
                         Advisory Board

                                                           -6-
<PAGE>
                                                                                Shares of
                                                                               Common Stock               Voting
                                                                               Beneficially               Rights
                                                                                 Owned on    Percent      on Feb-      Percent
                                                                       Year    February 25,  of Out-     ruary 25,        of
                                                                       First      1997       standing      1997       Available
Name                     Principal Occupation (1)                Age  Elected   (2) (3)       Shares       (2)         Votes 
- ----                     ------------------------                ---  -------  ------------  --------     ---------   ---------

Henry C. Schwob          Owner, Schwob Realty Company,           69    1965       423,162       .3      3,771,927        1.0  
                         Columbus, GA; Director, First Union 
                         National Bank of Georgia, Columbus, GA 

J. Kyle Spencer          President, Spencer Investment           70    1968       450,373       .3      4,394,830        1.2   
                         Company, Columbus, GA; Director,
                         First Union National Bank of Georgia,
                         Columbus, GA; Retired Chairman of the 
                         Board, Bank South N.A., Columbus, GA
 
Glenn Vaughn, Jr.        Retired Chairman of the Board,          67    1990        36,134        *        249,290         .1   
                         Columbus Ledger-Enquirer, 
                         Columbus, GA

(*)     Percent not listed if less than .1%
(**)    American Family Life Assurance Company of Columbus ("AFLAC") is a wholly owned subsidiary of the Company.


(1)     Unless specifically noted, the respective Director or nominee has held the occupation for at least five years.

(2)     Includes options to purchase shares (and available votes), which are exercisable within 60 days, for Paul S. Amos,
        184,581 (184,581); Daniel P. Amos, 1,283,407 (8,784,061); J. Shelby Amos, II, 12,000 (12,000); Michael H. Armacost,
        10,440 (10,440); M. Delmar Edwards, 40,125 (293,250); George W. Ford, Jr., 6,000 (6,000); Joe Frank Harris, 40,125
        (293,250); Elizabeth J. Hudson, 40,125 (293,250); Kenneth S. Janke, Sr., 12,000 (12,000); Charles B. Knapp, 40,125
        (293,250); Hisao Kobayashi, 9,000 (9,000); Yoshiki Otake, 394,883 (3,161,330); E. Stephen Purdom, 169,515 (581,391);
        Barbara K. Rimer 6,000 (6,000); Henry C. Schwob, 12,000 (12,000); J. Kyle Spencer, 87,000 (762,000); and Glenn 
        Vaughn, Jr., 32,625 (218,250).

        Excludes options to purchase 3,000 shares (and 3,000 available votes), which will vest and be exercisable upon the
        reelection of the following Directors:  J. Shelby Amos, II, Michael H. Armacost, M. Delmar Edwards, George W. 
        Ford, Jr., Joe Frank Harris, Elizabeth J. Hudson, Kenneth S. Janke, Sr., Charles B. Knapp, Hisao Kobayashi,
        Barbara K. Rimer, Henry C. Schwob, J. Kyle Spencer and Glenn Vaughn, Jr.

(3)     All stock is owned solely and directly by the nominee except as follows:

        Paul S. Amos, 107,418 shares owned by spouse; 10,023 shares owned by his minor grandchild with Mr. Amos as custodian;
        139,950 shares owned by trusts with Mr. Amos as trustee; and l,l25 shares owned by the Paul S. Amos Education
        Foundation.

        Daniel P. Amos, 60,882 shares owned by spouse; 683,423 shares owned by a partnership of which Mr. Amos is a partner;
        249,569 shares owned by trusts with Mr. Amos as trustee; 10,023 shares owned by his son of which Mr. Amos disclaims
                                                           -7-
<PAGE>
        beneficial ownership;110,354 shares owned by Daniel P. and Shannon Amos Foundation, Inc.; and 1,125 shares owned by the
        Paul S. Amos Education Foundation.  Does not include 4,938 shares owned by a trust with his wife as trustee of which
        Mr. Amos disclaims beneficial ownership.

        Shelby Amos, II, 120,777 shares owned by his minor children with Mr. Amos as trustee; and 12,214 shares owned by a 
        corporation of which Mr. Amos is a controlling shareholder. 

        Elizabeth J. Hudson, 1,705 shares owned jointly with spouse.

        Kenneth S. Janke, Sr., 11,275 shares owned by a trust with Mr. Janke as trustee; 2,828 shares owned by a trust with his
        wife as trustee; 14,100 shares owned by a partnership of which Mr. Janke is a partner; 3,750 shares owned by the NAIC
        Growth Fund of which Mr. Janke is President; and 208 shares owned by an investment club of which Mr. Janke is a member.

        Charles B. Knapp, 1,500 shares owned by spouse.

        Hisao Kobayashi, 1,875,000 shares owned by The Dai-Ichi Kangyo Bank, Ltd.; Mr. Kobayashi shares the power to vote these
        shares.

        Stephen Purdom, 5,625 shares owned jointly with spouse; and 2,550 shares owned by his minor child with Mr. Purdom as 
        custodian.

        Barbara K. Rimer, 200 shares owned jointly with spouse.

        Henry C. Schwob, 28,147 shares owned by spouse; and 34,580 shares owned by his children with spouse as custodian.

        J. Kyle Spencer, 48,004 shares owned by spouse.

        Glenn Vaughn, Jr., 2,572 shares owned jointly with spouse; and 937 shares owned by spouse.



        Daniel P. Amos is the son of Paul S. Amos.  J. Shelby Amos, II is the nephew of Paul S. Amos.  Daniel P. Amos and 
        J. Shelby Amos, II are cousins.  Kenneth S. Janke, Sr. is the father of Kenneth S. Janke Jr., an executive officer 
        of the Company.  No other family relationships exist among any other executive officers or Directors.















                                                           -8-
</TABLE>


<PAGE>
             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE


     Pursuant to Section 16 of the Securities Exchange Act of 1934, as 
amended, officers, directors and holders of more than 10% of the Common 
Stock are required to file reports of their trading in Company equity 
securities with the Securities and Exchange Commission. 

     Based solely on its review of the copies of such reports received by 
the Company, or written representations from certain reporting persons that 
no reports on Form 5 were required for those persons, the Company believes 
that during the last fiscal year all Section 16 filing requirements 
applicable to its reporting persons were complied with, and the Company is 
not aware of any filing delinquencies from prior fiscal years, except as set 
forth below.

     Mr. Nobuo Kawamura failed to file on a timely basis one Form 4 relating 
to one transaction in the Company's Common Stock.  Mr. Daniel P. Amos failed 
to file on a timely basis two Form 4 reports each relating to one 
transaction in the Company's Common Stock.  Mr. J. Kyle Spencer failed to 
file on a timely basis five Form 4 reports each relating to one transaction 
in the Company's Common Stock.  All such transactions have now been reported 
on Forms 5. 



































                                    -9-
<PAGE>
         BOARD AND COMMITTEE MEETINGS AND DIRECTORS' COMPENSATION


     During 1996, the Board of Directors met five times, and all Directors 
attended more than 75% of the meetings of the Board and of the Board 
Committees on which they served.

THE FOLLOWING DIRECTORS WERE MEMBERS OF THE RESPECTIVE COMMITTEES DURING THE 
PAST YEAR:


         AUDIT                COMPENSATION              NOMINATING    

    J. Kyle Spencer         Gov. Joe Frank Harris     Paul S. Amos
    George W. Ford, Jr.     M. Delmar Edwards, M.D.   Daniel P. Amos
    Cesar E. Garcia         Cesar E. Garcia           J. Shelby Amos, II
    Elizabeth J. Hudson     Glenn Vaughn, Jr.         Kenneth S. Janke, Sr.
    Henry C. Schwob                                   Charles B. Knapp

     The Audit Committee, which met four times during 1996, is charged with 
the duties of assuring that proper guidelines are established for the 
dissemination of financial information; meeting periodically with, and 
reviewing recommendations of, the Company's independent and internal 
auditors; meeting periodically with management with respect to the Company's 
system of internal controls and accounting systems used by the Company; 
determining that no restrictions are placed on the scope of the examination 
of the financial statements by the independent auditors; reviewing 
consolidated financial statements; and performing any other duties or 
functions deemed appropriate by the Board.  The Committee also recommends to 
the Board of Directors the appointment of the Company's principal 
independent auditors.  At least annually, the Committee reviews the services 
performed and the fees charged by the independent auditors. 

     The independent auditors have direct access to the Committee and may 
discuss any matters that arise in connection with their audits, the 
maintenance of internal controls and any other matters relating to the 
Company's financial affairs.  The Committee may authorize the independent 
auditors to investigate any matters that the Committee deems appropriate and 
may present its recommendations and conclusions to the Board. 

     The Nominating Committee met once during 1996 to recommend nominees for 
election as Directors at the Annual Meeting of Shareholders.  The Committee 
will consider, as potential nominees, persons recommended by shareholders in 
accordance with the procedures set forth in the Company's By-Laws.  The 
Company's By Laws provide that a shareholder nominating persons for election 
to the Board, in general, must give notice thereof in writing to the 
Secretary of the Company not less than 60 nor more than 90 days prior to the 
anniversary date of the immediately preceding annual meeting of 
shareholders; provided, however, that in the event that the annual meeting 
is called for a date that is not within 30 days before or after such 
anniversary date, notice by the shareholder to be timely must be so received 
not later than the close of business on the 10th day following the day on 
which such notice of the date of the annual meeting was mailed or such 
public disclosure was made, whichever first occurs.

     Each Director of the Company receives $1,500 per month for service as 
such.  A Director serving on one or more committees who is not an officer of 
the Company receives an additional $600 per month for that service ($200 if 
                                    -10-
<PAGE>
an officer).  Each Director also receives $2,000 for attendance at each 
meeting of the Board of Directors.  In addition, the chairmen of the 
Compensation and Audit Committees receive $10,000 and $12,000 respectively.

     During 1996 Mr. Henry C. Schwob received $48,237 for providing 
consulting services to AFLAC's Investment Committee.

     Directors who are not also employees of the Company or its subsidiaries 
have been granted non-qualified stock options pursuant to the Amended 1985 
Stock Option Plan (the "1985 Plan").  The exercise price for the options is 
the fair market value of the Common Stock on the date of grant.  In years 
prior to 1993, aggregate stock options, ranging from 15,000 to 40,000 per 
Director, were granted by the Directors' Stock Option Committee, which 
determined the value of each Director's continuing service to the Company 
based on experience gained from the number of years already served.  The 
stock options granted prior to 1993 vest over a four-year period, contingent 
upon the shareholders re-electing the Director to the Board of Directors.  
Options vest in full upon the death or disability of the Director.  The 
number of options that will vest upon each Director's re-election by the 
shareholders at the May 5, 1997, meeting are set forth in footnote - on page 
- - of this Proxy Statement.  In addition, pursuant to amendments to the 1985 
Plan approved by shareholders at the 1994 annual meeting, each new non-
employee Director, including any Advisory Director, will be granted an 
option to purchase 10,000 shares of Common Stock as of the earlier of the 
date such individual is appointed to the Board or the date of the first 
annual meeting of shareholders at which such Director is elected to the 
Board.  Options granted to each non-employee Director will become 
exercisable in cumulative installments of 20% of the shares of Common Stock 
covered thereby as of the date of the grant, and an additional 20% as of 
each of the next four anniversaries of the date of the option grant to the 
extent the non-employee Director continues to be a Director as of that date, 
provided, however, that upon cessation of service by reason of retirement, a 
non-employee Director will become immediately vested in all outstanding 
options that have not yet expired.  The exercise price of all shares of 
Common Stock subject to options granted to non-employee Directors will be 
100% of the fair market value of such shares as of the date of grant.

     The Company maintains a retirement plan for non-employee directors who 
have attained age 55 and completed at least five years of service as a non-
employee director.  The annual benefit paid to a non-employee director upon 
retirement (or to his or her spouse in the event of death prior to 
retirement or prior to completion of payments under the plan) is equal to 
the director's compensation in the twelve months preceding retirement, 
including retainer and regular Board member fees, but excluding committee 
fees, paid for a period of time equal to the number of completed years 
served as a non-employee director.


                      COMPENSATION COMMITTEE REPORT


     This report on the compensation policies, components and decisions of 
the Company for 1996 with respect to the Company's executive officers is 
presented by the Compensation Committee of the Company, which was made up of 
three members, consisting of Governor Joe Frank Harris, Chairman of the 
Compensation Committee, Mr. Glenn Vaughn Jr., and Dr. M. Delmar Edwards.  
All such members of the Compensation Committee are outside Directors as 
defined by ("Section 162 (m)") of the Internal Revenue Code of 1986 (the
                                    -11-
<PAGE>
"Code"). The function of the Compensation Committee is to approve current 
compensation arrangements for executive officers of the Company who are also 
members of the Board of Directors, including among the executive officers 
named in the accompanying compensation tables, Messrs. Daniel P. Amos, Paul 
S. Amos and Yoshiki Otake.  The Compensation Committee determines all 
aspects of compensation for executive officers who are members of the Board 
with respect to stock options, and under the Company's Management Incentive 
Plan with respect to executive officers (as defined therein and including 
the Named Executive Officers).  Other compensation decisions for executive 
officers are made by the Chief Executive Officer, Mr. Daniel P. Amos.  The 
Compensation Committee met a total of four times over the past fiscal year.


COMPENSATION POLICIES AND GOALS


     The Company's goal is to retain, motivate and reward management of the 
Company through its compensation policies and awards, while aligning their 
interests more closely with that of the Company and its shareholders.  With 
respect to the retention of management, the Company seeks to attract and 
retain the highest caliber of management by offering, in addition to other 
intangible non-monetary benefits, total compensation that is comparable to 
that offered by its competitors.  The Company believes that it is also 
important to provide compensation components that accrue to the benefit of, 
and provide security to, its management over the long term, such as pension 
benefits, to promote the retention of management.  To align the interest of 
management more closely with that of the Company and to motivate and reward 
individual initiative and effort, the Company seeks to promote performance-
based compensation so that contribution to the Company as a whole, as well 
as the attainment of individual performance goals, is rewarded.  Through the 
use of performance-based plans that reward attainment of division or Company 
goals, the Company seeks to foster an attitude of teamwork, and the use of 
tools like equity ownership is important to ensure that the efforts of 
management are consistent with the objectives of shareholders.  Through the 
use of stock options the Company seeks to promote increased equity ownership 
by management in the Company.


COMPENSATION COMPONENTS


     At present, the compensation of the executive officers of the Company 
consists of a combination of salary, incentive bonuses, stock options, 
contributions to or accruals for benefit plans, and participation in various 
other plans, such as the Company's 401(k) plan, as well as medical and other 
personal benefits typically offered to executives at large corporations. 

     SALARIES.  In 1996, salaries for executive officers generally were 
increased at an average rate of 4.5% to reflect both a cost-of-living 
increase and to recognize the Company's favorable performance in fiscal 
1995.  With respect to Mr. Daniel P. Amos, a reduction of his salary to 
$995,000 was made, despite a 1996 report (the "Hewitt Report") prepared for 
purposes of compensation evaluation by Hewitt Associates LLC ("Hewitt 
Associates") which compared the Company with a group of 12 other insurance 
companies in the areas of annualized growth rate in assets and revenues, 
return on assets, return on equity, and total shareholder return, and found 
that the Company consistently outperformed the group in four of these five 
areas.  These insurance companies were identified by the Committee as 
                                    -12-
<PAGE>
appropriate to compare to the Company from a business standpoint and for 
executive talent (this group included each of the companies that constitute 
the S&P Life Insurance Index, which is one of the indices used in the 
Company's "Stock Performance Graph" (see page --), but also includes a 
broader group of companies viewed by the Company as its most direct 
competitors, as deemed appropriate for comparative compensation purposes).  
Despite the superior comparative performance of the Company, the decision 
was made to reduce Mr. Daniel P. Amos' salary to reflect a greater emphasis 
on long term equity compensation in his overall compensation and because of 
the deductibility considerations under Section 162(m).  The salary for Mr. 
Paul S. Amos was increased by 4.5% in 1996 based in part on a provision in 
his employment agreement providing that he is to receive salary increases 
comparable to those received by other executive officers, financial results 
of the Company (excluding the effects of currency fluctuations) and stock 
price performance of the Company over the prior fiscal year, and projected 
1996 salary increases of 4.4% for insurance industry executives as reported 
in Hewitt Associates' 1995-1996 Salary Increase Survey Report.  Given that 
Mr. Paul S. Amos is relatively near to retirement age, the Compensation 
Committee determined that a salary increase in his case was appropriate, 
despite the deductibility considerations of Section 162(m), rather than an 
option grant or the use of other long-term compensation.

BONUSES.  Under the Company's Management Incentive Plan, cash bonuses in an 
amount equal to 15% to 70% of salary, for 1996, with respect to the 
Company's and subsidiaries executive officers generally, with respect to 
Messrs. Daniel P. Amos and Paul S. Amos pursuant to their employment 
agreements, are paid on the basis of the attainment of target annual 
performance goals for the Company and, generally speaking, personal goals.  
None of the Named Executive Officers, however, have personal goals. In the 
event that maximum performance goals are achieved, Messrs. Daniel P. Amos 
and Paul S. Amos may earn up to 105% of salary and other Named Executive 
Officers may earn up to 90% of salary.  The establishment of the percentage 
of salary that such bonus may constitute upon the attainment of target goals 
for Messrs. Daniel P. Amos and Paul S. Amos was based on the recognition by 
the Compensation Committee that the bonus goals are set very aggressively, 
that such performance-based compensation should account for a substantial 
proportion of the total compensation for these top two executives of the 
Company, and with respect to Mr. Daniel P. Amos, that a reduction was made 
in his salary in order to increase the proportion of his compensation based 
on performance of the Company.

     The performance goals are established on the basis of recommendations 
by management, and the awards, if attained, are paid in the following year. 
With respect to 1996, the Compensation Committee established Company 
performance goals for executive officers, including the CEO, based on, among 
other things, earnings per share, increases in premiums, increases in new 
sales, specified operating expense controls, pretax operating earnings, and, 
in the case of most executive officers other than the Named Executive 
Officers, personal goals. (In connection with compliance with Section 
162(m), the Compensation Committee deemed it appropriate that the bonus 
components of the Named Executive Officers were based on objective Company 
performance goals rather than more subjective personal goals.)  With respect 
to Messrs. Daniel P. Amos and Paul S. Amos, 50% of the target award was 
attributed to the earnings-per-share goal, while the other Company 
performance goals accounted for 50% of the total possible award in 5% to 15% 
increments.  With respect to the other executive officers, 10% to 50% of the 
target award was attributed to the earnings-per-share goal, while the other 
Company performance goals each accounted for 5% to 20% of the total possible 
                                    -13-
<PAGE>
award, generally up to 90%.  Generally, personal goals constituted the 
remainder of the performance award for the other executive officers.  With 
respect to each Company performance goal, a minimum, target and maximum 
performance level is specified, the attainment of which determines the 
amount paid with respect to each performance goal.  The bonus percentage is 
decreased or increased to the extent the Company performance levels meet the 
minimum levels or exceed target levels as the case may be, up to the maximum 
performance levels.  Performance levels with respect to personal goals are 
not considered for purposes of this percentage adjustment.  Personal goals 
may be achieved in whole or in part with an appropriate payment adjustment 
to reflect partial achievement; however, no additional payments are made if 
such goals are exceeded.  Payment on attainment of any particular 
performance goal may occur independently of (i.e., is not contingent upon) 
attainment of any other performance goal.  For the year ended December 31, 
1996, all of the Named Executive Officers achieved bonus levels over the 
target bonus levels but slightly below maximum bonus levels.

     OTHER BENEFITS AND ACTIONS.  The Company maintains (i) its Amended 1985 
Stock Option Plan (the "1985 Plan") pursuant to which officers and other 
employees are granted options to purchase Company stock;  (ii) its 
Retirement Plan for Senior Officers (the "Retirement Plan"), which provides 
lifetime retirement and medical benefits to plan participants, and (iii) its 
Supplemental Executive Retirement Plan (the "Supplemental Plan") for certain 
key executives of the Company and certain subsidiaries who do not 
participate in the Retirement Plan, which provides for certain pension 
benefits in the event of termination (other than for cause), upon death, 
after age 55 or in certain change-in-control situations.  Certain of the 
Named Executive Officers are participants in the Retirement Plan or in the 
Supplemental Plan, but not both.  The executive officers of the Company may 
also participate in the nondiscriminatory AFLAC Incorporated 401(k) 
Retirement Plan and a noncontributory defined benefit pension plan covering 
substantially all employees.

     In 1996, Mr. Daniel P. Amos received a grant of options exercisable for 
300,000 shares at fair market value as part of the Compensation Committee's 
decision to shift a greater portion of his compensation to long-term stock-
based compensation with consideration of the Compensation Committee's 
decision to reduce Mr. Daniel P. Amos' salary and the fact that option 
grants were not made to Mr. Daniel P. Amos in 1995 and 1994 (historically, 
grants to Mr. Daniel P. Amos have occurred only every three years).  Messrs. 
Yoshiki Otake, Kriss Cloninger, III and Hidefumi Matsui, received options 
exercisable for 37,500, 67,501 and 37,500 shares respectively at fair market 
value.. These grants implemented the Company's policy of granting options to 
its Named Executive Officers every third year as an element of performance 
based compensation.  In the case of Yoshiki Otake and Hidefumi Matsui these 
option grants are also intended to address the effect of profit repatriation 
from Japan in bonuses awarded to Japan-based Named Executive Officers 
pursuant to the Management Incentive Plan.  The Compensation Committee also 
decided to add a definition of "retirement" under the 1985 Plan, to avoid 
ambiguity in the administration of the 1985 Plan.  With the exception of the 
foregoing, no decisions with respect to any of the 1985 Plan, the 
Supplemental Plan and the Retirement Plan were made by the Compensation 
Committee in 1996.  The Compensation Committee believes that the executive 
compensation policies serve the best interests of the shareholders and the 
Company.  The bonus and stock option components of compensation for Company 
executives are intended to be directly related to and commensurate with 
Company performance.

                                    -14-
<PAGE>
     In connection with making decisions with respect to executive 
compensation, the Compensation Committee will take into account, as one of 
the factors which it considers, the provisions of Section 162(m), which 
limits the deductibility by the Company of certain categories of 
compensation in excess of $1,000,000 paid to certain executive officers.  
The Compensation Committee may (and, as described above, has), however, 
determine to authorize compensation arrangements that exceed the $1,000,000 
deductibility cap imposed by Section 162(m).  In this connection, the 1985 
Plan and the Management Incentive Plan (as well as the AFLAC Incorporated 
1997 Stock Option which shareholders are being asked to approve at the next 
annual meeting, as further described in "3.  Proposal to Aprove the AFLAC 
Incorporated 1997 Stock Option Plan" below) presently conform to the 
requirements of Section 162(m) so that stock option grants are performance 
based and not subject to the deduction limitation contained in Section 
162(m).  


                          Compensation Committee

                    Governor Joe Frank Harris - Chairman
                          M. Delmar Edwards 
                          Glenn Vaughn, Jr.



































                                    -15-


<PAGE>
<TABLE>
                                  Annual Compensation                 Long-Term Compensation Awards           
<CAPTION>
                                                          Other      Restricted                  
                                                          Annual        Stock                   LTIP       All Other 
Name and                                                Compensation   Award(s)                 Payouts  Compensation
Principal Position      Year    Salary($)  Bonus($)(1)    ($) (2)        ($)      Options(#)     ($)        ($)(3) 
- ------------------      ----    ---------  -----------  ------------ ----------   ---------     -------  ------------
<S>                     <C>    <C>         <C>          <C>          <C>          <C>           <C>      <C>
Daniel P. Amos          1996   1,056,963   1,044,216        -0-           -0-      300,000       -0-         6,131 
President and CEO       1995   1,026,210     757,631        -0-           -0-        -0-         -0-         5,456 
                        1994     980,862     744,958        -0-           -0-        -0-         -0-         6,666 

Paul S. Amos            1996   1,159,841   l,118,805        -0-           -0-        -0-         -0-        24,804 
Chairman                1995   1,095,984     828,709        -0-           -0-        -0-         -0-        15,840 
                        1994   1,047,539     815,131       86,442         -0-        -0-         -0-        16,467 

Yoshiki Otake           1996     720,149     370,938        -0-           -0-       37,500       -0-        26,312 
Chairman,               1995     793,408     291,471        -0-           -0-        -0-         -0-        29,936 
AFLAC Japan             1994     667,808     296,452        -0-           -0-        -0-         -0-        10,012 

Kriss Cloninger, III    1996     406,887     351,600        -0-           -0-       67,501       -0-         6,066 
Exec. Vice President    1995     377,054     208,534        -0-           -0-        -0-         -0-         6,066 
and CFO                 1994     350,801     203,206        -0-           -0-        -0-         -0-         6,990 

Hidefumi Matsui         1996     377,021     278,052        -0-           -0-       37,500       -0-        14,797 
President,              1995     415,314     226,941        -0-           -0-        -0-         -0-        16,311 
AFLAC Japan             1994     363,974     161,575        -0-           -0-        -0-         -0-         5,787 


(1)   Includes cash bonuses paid in 1995, 1996 and 1997 under the Management Incentive Plan for services rendered during
      1994, 1995 and 1996 and other cash bonus payments.

(2)   Includes medical expenses of $45,063 and payments for tax services of $27,000 for Mr. Paul S. Amos.  No other
      Named Executive Officer received benefits in the aggregate in excess of $50,000.

(3)   Includes premiums paid in 1996 for term life insurance in the amount of $1,631, $20,304, $26,312, $1,566, and
      $14,797 for Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Yoshiki Otake, Mr. Kriss Cloninger, III and Mr. Hidefumi
      Matsui, respectively, and Company-matching contributions to the 401(k) retirement plan in the amount of $4,500 for
      each of Mr. Daniel P. Amos, Mr. Paul S. Amos and Mr. Kriss Cloninger, III.  Includes premiums paid in 1995 for
      term life insurance in the amount of $956, $11,340, $29,936, $1,566, and $16,311 for Mr. Daniel P. Amos, Mr. Paul
      S. Amos, Mr. Yoshiki Otake, Mr. Kriss Cloninger, III and Mr. Hidefumi Matsui, respectively, and Company-matching
      contributions to the 401(k) retirement plan in the amount of $4,500 for each of Mr. Daniel P. Amos, Mr. Paul S.
      Amos and Mr. Kriss Cloninger, III.  Includes premiums paid in 1994 for term life insurance in the amount of
      $2,169, $11,970, $10,012, $2,493, and $5,787 for Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Yoshiki Otake, Mr.
      Kriss Cloninger, III and Mr. Hidefumi Matsui, respectively, and Company-matching contributions to the 401(k)
      retirement plan in the amount of $4,497 for each of Mr. Daniel P. Amos, Mr. Paul S. Amos and Mr. Kriss Cloninger,
      III.  
                                                           -16-
</TABLE>


<PAGE>
                           STOCK PERFORMANCE GRAPH


     The following graph compares the five-year performance of the Company's 
Common Stock to the Dow Jones Industrial Average (Dow Jones), and the 
Standard & Poor's Life Insurance Index (S&P Life).  The Standard & Poor's 
Life Insurance Index includes:  Aetna, Inc. Providian Corp., Jefferson-Pilot 
Corp., Lincoln National Corp., Torchmark Corp., UNUM Corp. and USLIFE Corp. 
The graph assumes that the value of the investment in the Company's Common 
Stock and each index was $100 at December 31, 1991, and that all dividends 
were reinvested.













(Stock Performance graph inserted here.)

















                         Performance Graph Index
                               DECEMBER 31


                      1991      1992      1993      1994      1995      1996
                      ----      ----      ----      ----      ----      ----

AFLAC INCORPORATED     100       113       119       135       186       277

DOW JONES              100       107       126       132       181       232

S&P LIFE               100       134       136       113       162       198

(All performance data provided by STAR Services, Inc., San Francisco, CA 
94120)

                                    -17-
<PAGE>
                     RETIREMENT PLANS FOR KEY EXECUTIVES


     Participants in the Retirement Plan for Senior Officers receive full 
compensation for the first 12 months after retirement. Thereafter, the 
participants may elect to receive annual lifetime retirement benefits equal 
to 60% of their final compensation, or 54% of such compensation with 1/2 of 
such amount to be paid to their spouses for a specified period after death 
of the participant.  Final compensation is deemed to be the higher of (i) 
the compensation paid during the last 12 months of active employment with 
the Company, or (ii) the highest compensation received in any calendar year 
of the last three years preceding the date of retirement.  Compensation 
under this plan is defined to be base salary plus bonus.  All benefits are 
subject to annual cost-of-living increases as the Compensation Committee may 
approve.  Retired participants and their spouses are also entitled to 
receive full medical expense benefits for their lifetimes.  The benefits 
payable under the plan are not subject to Social Security or defined benefit 
pension plan offsets.

     Generally, no benefits are payable until the participant accumulates 10 
years credited service at age 60 or 20 years credited service.  Reduced 
benefits may be paid to a participant who retires (other than for 
disability) before age 65 with less than 20 years credited service.

     Mr. Daniel P. Amos and Mr. Paul S. Amos are covered by this plan. AFLAC 
has entered into a similar agreement with Mr. Yoshiki Otake.  Mr. Daniel P. 
Amos, Mr. Paul S. Amos, and Mr. Yoshiki Otake have 23, 42, and 22 years, 
respectively, of credited service.


                  RETIREMENT PLAN FOR SENIOR OFFICERS TABLE

                            YEARS OF SERVICE
                            ($ in thousands)

 COMPENSATION           20             25             30             35
 ------------          ----           ----           ----           ----
   $  500            $  300         $  300         $  300         $  300    
      750               450            450            450            450    
    1,000               600            600            600            600    
    1,250               750            750            750            750    
    1,500               900            900            900            900    
    1,750             1,050          1,050          1,050          1,050    
    2,000             1,200          1,200          1,200          1,200    
    2,250             1,350          1,350          1,350          1,350    
    2,500             1,500          1,500          1,500          1,500

     The Company maintains a Supplemental Executive Retirement Plan for 
certain key executives of the Company and its subsidiaries who do not 
participate in the Retirement Plan for Senior Officers.  Participation in 
the Supplemental Executive Retirement Plan is limited to key employees of 
the Company (and its subsidiaries) designated by the Board of Directors of 
the Company from time to time.  On August 11, 1992, the Plan was amended to 
require 15 years of service in order for a participant to be qualified under 
the Plan, provided that said requirement not affect those individuals who 
were participating in the Plan prior to this amendment.  Under the Plan, 
participants who terminate their employment for any reason other than 
"cause" or death (i) between the ages of 55 to 65, are entitled to an annual 
                                    -18-
<PAGE>
pension that, when combined with the retirement income payable under the 
Company's Defined Benefit Pension Plan (assuming benefits thereunder are 
paid as a single life annuity), will equal 50% of their final pay, or (ii) 
at the age of 65 or older, are entitled to an annual pension that, when 
combined with the retirement income payable under the Company's Defined 
Benefit Pension Plan (assuming benefits thereunder are paid as a single life 
annuity), will equal 65% of their final pay.  For purposes of the 
Supplemental Executive Retirement Plan, final pay means the highest annual 
base salary paid to a participant during any calendar year in the three-
calendar-year period preceding the participant's termination of employment.

     Benefits are generally payable in the form of an annuity for the life 
of the participant.  However, a participant may elect a joint and survivor 
annuity pursuant to which he or she will receive reduced benefits during his 
or her lifetime and, after his or her death, his or her surviving spouse 
will receive a monthly benefit equal to 50% of the amount that had been paid 
to the participant.  No benefits are payable to a participant whose 
employment is terminated before age 55 except for certain terminations 
following a "change in control."  If a participant dies after age 55 but 
before benefits are paid under the plan, his or her spouse will receive a 
death benefit equal to 50% of the benefits that the participant would have 
been entitled to receive had he or she retired on the day preceding the date 
of his or her death.  If a participant's employment is terminated for 
"cause," he or she immediately forfeits all rights and entitlements under 
the plan.  The benefits payable under the plan are not subject to Social 
Security offset; benefits are subject to offset for amounts paid under the 
Company's Defined Benefit Pension Plan.  See "Employment Agreements and 
Termination of Employment Arrangements" for additional information regarding 
the Supplemental Executive Retirement Plan.

     Kriss Cloninger, III participates in the Supplemental Executive 
Retirement Plan.  The estimated annual benefit payable upon a retirement age 
of 55 for Mr. Cloninger is $---,---.

     For retirement benefits to Mr. Hidefumi Matsui see "Employment 
Agreements and Termination of Employment Arrangements" below. 

                         DEFINED BENEFIT PENSION PLAN

     The Company has a noncontributory defined benefit pension plan covering 
substantially all U.S. employees who satisfy the eligibility requirements. 
Benefits are calculated in accordance with the following formula:  l% of 
average monthly compensation times years of credited service not in excess 
of 25 years, plus .5% of average monthly compensation times years of 
credited service in excess of 25 years.  Participants are eligible to 
receive normal retirement benefits upon attaining their normal retirement 
age of 65.  Participants with 15 years of credited service are eligible to 
receive reduced normal retirement benefits upon reaching their early 
retirement age of 55.  After attaining the early retirement age of 55, a 
participant can be eligible for full normal retirement benefits when the 
participant's years of credited service plus their attained age equals or 
exceeds 85.  For purposes of the plan, average monthly compensation is 
deemed to be the participant's highest average compensation during any five 
consecutive years of service within the 10 consecutive plan years of service 
immediately preceding retirement.  Compensation generally means salaries and 
annual incentive bonuses. The benefits payable under the plan as amended are 
not subject to adjustment for Social Security benefits or other offsets.  
The benefits payable under the plan may be paid monthly over the life of the 
                                    -19-
<PAGE>
participant (with joint and survivor options available at reduced rates).  
The maximum retirement benefit is limited in accordance with section 415 of 
the Internal Revenue Code of 1986 (the "Code") to $120,000 for 1996.  The 
maximum compensation that may be taken into account in the calculation of 
retirement benefits is limited in accordance with section 401(a) (17) of the 
Code to $150,000 for 1996.  These limitation amounts for future years will 
be indexed for cost-of-living adjustments, but only increase when a new 
$5,000 increment is reached.  The following table reflects annual benefits 
as determined by the above formula.



                   DEFINED BENEFIT PENSION PLAN TABLE

                               YEARS OF SERVICE


COMPENSATION             15            20         25         30          35
- ------------            ----          ----       ----       ----        ----
   $25,000           $ 3,750       $ 5,000    $ 6,250    $ 6,875     $ 7,500
    50,000             7,500        10,000     12,500     13,750      15,000
    75,000            11,250        15,000     18,750     20,625      22,500
   100,000            15,000        20,000     25,000     27,500      30,000
   125,000            18,750        25,000     31,250     34,375      37,500
   150,000            22,500        30,000     37,500     41,250      45,000


     Mr. Daniel P. Amos and Mr. Kriss Cloninger, III have 23 years and 5 
years, respectively, of credited service in the plan.

     Messrs. Otake and Matsui have waived their rights to participate in the 
Company's retirement or pension plans.  See "Employment Agreements and 
Termination of Employment Arrangements."
























                                   -20-


<PAGE>
<TABLE>
                                       OPTION GRANTS IN 1996
<CAPTION>
                                                                              Potential Realizable Value
                                                                                at Assumed Annual Rates
                                                                              of Stock Price Appreciation
                Individual Grants(1)                                              for Option Term(2)
________________________________________________________________________    ____________________________________________

                         Number of    % of Total                                        If Stock          If Stock
                         Securities     Options                 Grant                      At                At
                         Underlying    Granted to               Date                      $--.--            $--.--
                          Options      Employees    Exercise    Market
                         Granted       in Fiscal     Price      Price     Expiration
Name                      (#)             Year       ($/Sh)     ($/Sh)       Date          5%($)           10%($)
- --------------        -------------  ----------  ----------  ---------  -------------  -----------  ----------------
<S>                      <C>           <C>          <C>         <C>       <C>           <C>               <C>
Stock Appreciation           N/A           N/A         N/A        N/A         N/A        -,---,---        --,---,---
For All Shareholders (3)
Daniel P. Amos, CEO        300,000        16.5       33.9375    33.9375     8-13-06      6,402,933        16,226,290
Yoshiki Otake               37,500         2.1       31.6667    31.6667     2-13-06        746,813         l,892,571
Kriss Cloninger, III        67,501         3.7       31.6667    31.6667     2-13-06      1,344,284         3,406,679
Hidefumi Matsui             37,500         2.1       31.6667    31.6667     2-13-06        746,813         1,892,571

(1)  All option grants shown above vest 1/3 at each three following anniversaries of the option grant date.

(2)  The annual rates of stock price appreciation(shown at the assumed rates of 5% and 10% for the option term of 10
     years), as required by the Securities and Exchange Commission, are compounded annually and therefore are shown
     at the compound appreciation rates of 63% and 159%, respectively.

(3)  For "Stock Appreciation For All Shareholders," the Potential Realizable Value is calculated based on $--.--, the
     average market price of a share of Company Common Stock on the date of options reported in this table were granted,
     and the number of shares outstanding on February 25, 1997.
</TABLE>
<TABLE>
                                              AGGREGATED OPTION EXERCISES IN 1996
                                            AND OPTION VALUES AS OF DECEMBER 31, 1996
<CAPTION>
                                                                 Number of Securities           Value of Unexercised
                                                                Underlying Unexercised              In-the-Money 
                                                                      Options at                     Options at 
                             Shares                                  12-31-96(#)                     12-31-96($)
                            Acquired            Value
Name                      on Exercise(#)     Realized ($)     Exercisable  Unexercisable     Exercisable  Unexercisable 
- ----                      --------------     ------------     -----------  -------------     -----------  ------------- 
<S>                       <C>                <C>              <C>          <C>               <C>          <C>
Daniel P. Amos, CEO          194,000         6,157,875        1,283,407       300,000        39,742,690    2,643,750  
Paul S. Amos                 224,319         6,327,658          225,001         -0-           5,381,281        -0-
Yoshiki Otake                  -0-               -0-            382,383        37,500        12,730,439      415,624
Kriss Cloninger, III           -0-               -0-            168,751        67,501         4,251,590      748,134
Hidefumi Matsui                3,000            66,900          138,750        37,500         3,786,765      415,624
                                                           -21-
</TABLE>


<PAGE>
       EMPLOYMENT AGREEMENTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS


     On August 1, 1993, the Company entered into an employment agreement 
with Mr. Daniel P. Amos.  This agreement replaced a prior employment 
agreement with Mr. Amos that expired on July 31, 1993.  The new agreement 
provides for a three-year term commencing August 1, 1993, with automatic 
extensions of one-year periods to the term of the agreement occurring on an 
annual basis beginning August 1, 1994, unless written notice of termination 
is given prior to such annual extensions.  Pursuant to the agreement as 
currently in effect, Mr. Amos is entitled to receive an annual base salary 
of $995,000 subject to annual increases in the same general proportion as 
provided to other senior executive officers of the Company.

     The agreement provides that Mr. Amos (referred to hereafter as the 
"Executive") will continue to participate in the Company's Management 
Incentive Plan, the Retirement Plan for Senior Officers and the 1985 Plan, 
and will participate in all other fringe benefit plans applicable to 
employees generally or provided to senior executives of the Company.  The 
Executive may receive other benefits as determined from time to time by the 
Compensation Committee.

     Pursuant to the agreement, the Company remains obligated to continue 
compensation and benefits to the Executive for the scheduled term of the 
agreement if the employment of the Executive is terminated by the Company 
without "good cause."  If the Executive's employment is terminated by the 
Company for "good cause," or by the Executive without "good reason," the 
Company is generally obligated to pay compensation and benefits only to the 
date of termination (except that the Executive is entitled to benefits under 
the Retirement Plan for Senior Officers if the termination is not for "good 
cause").  "Good cause" generally means (i) the willful failure by the 
Executive to substantially perform his management duties for more than 60 
days, (ii) intentional conduct by the Executive causing substantial injury 
to the Company, or (iii) the conviction or plea of guilty by the Executive 
of a felony crime involving moral turpitude. "Good reason" is defined to 
include a breach of the agreement, a diminution or change in the Executive's 
title, duties or authority, or a relocation of the Company's principal 
offices.  Upon voluntary termination without "good reason" or termination by 
the Company for "good cause," the Executive is prohibited for a two-year 
period from directly or indirectly competing with the Company.

     The agreement provides that compensation and benefits continue for 
certain specified periods in the event that the Executive becomes totally 
disabled.  Upon death of the Executive, his estate is to be paid an amount, 
payable over a three-year period, equal to the Executive's base salary and 
any bonus actually paid during the last three years of his life.

     Upon a "change in control" of the Company, the agreement is extended 
for an additional three-year period.  If, following a change in control, the 
Executive's employment with the Company is terminated by the Company without 
"good cause," or by the Executive for "good reason," the Company must pay to 
the Executive, among other payments but in lieu of any further salary 
payments subsequent to the date of termination, a lump sum severance payment 
equal to three times the sum of the Executive's base salary and bonus under 
the Management Incentive Plan (as paid during periods specified in the 
agreement).


                                    -22-
<PAGE>
     A "change in control" is generally deemed to occur when: (i) a person 
or group acquires beneficial ownership of 30% or more of the Common Stock of 
the Company; (ii) during any period of two consecutive years, individuals 
who at the beginning of such period constitute the Board cease for any 
reason to constitute a majority of the Board; or (iii) the shareholders 
approve a liquidation or sale of substantially all of the assets of the 
Company or certain mergers or consolidation of the Company.

     On August 1, 1995, the Company entered into an employment agreement 
with Mr. Paul S. Amos.  This agreement provides for a three-year term 
commencing August 1, 1995, with automatic extensions of one-year periods to 
the term of the agreement occurring on an annual basis beginning August 1, 
1996, unless written notice of termination is given prior to such annual 
extensions.  Pursuant to the agreement as currently in effect, Mr. Amos is 
entitled to receive an annual base salary of $1,140,079 subject to annual 
increases in the same general proportion as provided to other senior 
executive officers of the Company. 

     Pursuant to an employment agreement between the Company and Mr. Kriss 
Cloninger, III, as amended, Mr. Cloninger is employed as Chief Financial 
Officer of the Company.  The term of the agreement is subject to automatic 
two-year extensions on an annual basis beginning March 16, 1994, unless 
written notice that such extension will not occur is given prior to such 
annual date by either party.  Mr. Cloninger is entitled to a base salary per 
year of $400,000, which shall be increased annually during the term of the 
agreement and any extensions thereof, as determined by the Company's CEO.  
The Company shall also pay Mr. Cloninger, as performance bonus compensation, 
an amount each year under the Company's Management Incentive Plan with a 
target level based on at least 60% of base salary.

     Mr. Cloninger will be eligible to participate in all fringe benefit 
programs applicable to employees generally, and shall receive such other 
"fringe" or employee benefits (including awards of stock options) as are 
provided to key executive employees of the Company and that are appropriate 
to his responsibilities as Chief Financial Officer. 

     Other material terms of Mr. Cloninger and Mr. Paul S. Amos' employment 
agreements relating to termination, disability, death and changes in control 
of the Company are substantially similar to such provisions in Mr. Daniel P. 
Amos' employment agreement, as described above.

     The Company maintains a Supplemental Executive Retirement Plan for 
certain key executives of the Company and its subsidiaries who do not 
participate in the Retirement Plan for Senior Officers.  Mr. Kriss 
Cloninger, III is a participant in the Plan.   Under the plan, as amended, 
in the event that a participant's employment with the Company is terminated 
within two years of a "change in control" of the Company other than for 
death, disability or cause, or a participant terminates his employment 
during such period for "good reason," the participant becomes 100% vested in 
his retirement benefits and is entitled to receive a lump-sum amount equal 
to the greater of: (i) the present value of the retirement benefit, which 
(a) he is entitled to receive upon the date of such termination, or (b) he 
would have received had he remained in the employ of the Company until he 
attained age 55 (for participants who had not yet attained age 55 as of the 
date of termination); and (ii) three times the participant's final pay (as 
defined).  A "change in control" shall generally occur under the same 
circumstances described as a "change in control" in Mr. Daniel P. Amos' 
employment agreement.  "Cause" shall mean generally: (i) the participant's 
                                    -23-
<PAGE>
willful failure to substantially perform his duties with the Company (other 
than that resulting from illness or after a participant gives notice of 
termination of employment for "good reason") after a written demand for 
substantial performance is delivered to the participant by the Board, or 
(ii) the willful engaging by the participant in materially injurious conduct 
to the Company.  "Good reason" is defined to include various adverse changes 
in employment status, duties and/or compensation and benefits following a 
"change in control."  Benefits may be reduced to the extent that they are 
not deductible by the Company for income tax purposes.

     Pursuant to an employment agreement between AFLAC and Mr. Yoshiki 
Otake, Mr. Otake is to serve as Chairman of AFLAC Japan (or, upon his 
removal, the position of a senior officer of AFLAC Japan) through 2004, 
subject to annual renewals thereafter by the mutual consent of the parties. 
He shall receive compensation in 1997 of ---------- yen and shall be 
eligible for a short-term management incentive bonus with a target amount of 
at least 35% of the base salary.  Pursuant to the agreement, Mr. Otake shall 
be considered for salary increases in the same manner and time as the senior 
executive officers of AFLAC.  Mr. Otake shall participate in the Company's 
stock option plan in the same manner as most AFLAC senior officers and 
directors.

     Under the agreement, Mr. Otake is eligible for full retirement benefits 
at age 65 and may take voluntary early retirement with reduced benefits upon 
the approval of AFLAC.  Mr. Otake is entitled to full retirement benefits 
upon total and permanent disability prior to age 65.  His full retirement 
benefits (which are subject to annual adjustment for cost-of-living 
increases proportionate to those granted to Senior Officers of AFLAC Japan) 
consist of a choice between (i) 60% of the higher of his total compensation 
(defined under this agreement as base salary and bonus) for the last 12 
months of employment, or the highest total compensation received in any 
calendar year during the agreement term, during the remainder of Mr. Otake's 
life, or (ii) 54% of such compensation, paid to Mr. Otake during the 
remainder of his life, with 1/2 of such amount to be paid to his spouse for 
a specified period of time after his death.  After retirement, Mr. Otake and 
his spouse shall receive medical benefits for the remainder of their lives. 
After 1995 and until Mr. Otake reaches 65, where mutual consent to renew the 
agreement is not obtained but where Mr. Otake remains mentally and 
physically sound, he shall be allowed to continue his employment with such 
stature as deemed appropriate by AFLAC with a starting salary equivalent to 
70% of his last salary, subject to annual cost-of-living increases.   Mr. 
Otake has agreed not to engage in any activity competitive with AFLAC while 
any benefits (including retirement benefits) are being paid to him by AFLAC. 
In consideration of the benefits contained in his agreement, Mr. Otake has 
waived any rights to participate in any other AFLAC or AFLAC Japan 
retirement or pension plans.

     On January l, l995, AFLAC entered into an employment agreement with Mr. 
Hidefumi Matsui.  Mr. Matsui is to serve as President of AFLAC Japan (or, 
upon his removal, the position of a Senior Officer of AFLAC Japan) through 
2004, subject to annual renewals thereafter by the mutual consent of the 
parties.  He shall receive compensation in 1997 of ---------- yen with 
annual adjustments thereafter in keeping with adjustments made in base 
salaries of other senior executive officers and shall be eligible for a 
short-term management incentive bonus with a target amount of at least 35% 
of the base salary.  Mr. Matsui shall participate in the Company's Stock 
Option Plans in the same manner as most AFLAC senior officers.

                                    -24-
<PAGE>
     Under the agreement, Mr. Matsui is eligible for full retirement 
benefits upon age 65 and may take voluntary early retirement with reduced 
benefits upon the approval of AFLAC.  He shall be eligible for early 
retirement from ages 55 to 65 and may receive 50% of base salary as 
calculated on the day before retirement.  Mr. Matsui is entitled to 
retirement benefits of 50% of base salary as calculated on the day before 
his retirement for total and permanent disability prior to age 65.  His full 
retirement benefits (which are subject to annual adjustment for cost-of-
living increases proportionate to those granted to senior officers of AFLAC 
Japan) consist of a choice between (i) 65% of his base salary on the day 
before retirement, during the remainder of Mr. Matsui's life, or (ii) 90% of 
the amount specified in (i) above, paid to Mr. Matsui during the remainder 
of his life, with 1/2 of such amount to be paid to his spouse after his 
death, provided that if, at the time of his death his spouse is 55 or older, 
benefits shall be paid for her lifetime.  If, however, his spouse is younger 
than 55, benefits shall be paid only for the shorter of 20 years or the 
surviving spouse's life.  Mr. Matsui has agreed not to engage in any 
activity competitive with AFLAC while any benefits (including retirement 
benefits) are being paid to him by AFLAC.  In consideration of the benefits 
contained in his agreement, Mr. Matsui has waived any rights to participate 
in any other AFLAC or AFLAC Japan retirement or pension plans.  The 
estimated annual benefit payable upon a retirement age of 55 for Mr. Matsui 
is 23,751,571 yen.

                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Information is provided with respect to executive officers, Directors 
and/or members of their immediate families who were indebted to the Company 
or its subsidiaries, at any time since January 1, 1996, in excess of 
$60,000, as follows:

                     Largest            
                     Aggregate                                      Amount
                      Amount                                     Outstanding
                   Outstanding                          Rate        as of
                      Since           Nature of          of      January 31,
Name (1)         January 1, 1996    Indebtedness       Interest      1997 
- ----------------------------------------------------------------------------

Daniel P. Amos      $2,000,000     Term Stock Note(2)    6.00%   $2,000,000

Joey M. Loudermilk  $   36,45l     Stock Option Note(3)  5.58%   $   36,346
                    $   36,563     Stock Option Note(3)  5.47%   $   36,435

Minoru Nakai        $  235,530     Stock Option Note(3)  5.54%   $  115,467

Gary Stegman        $   65,163     Stock Option Note(3)  4.83%   $   32,407

(1)   All of the named individuals were executive officers of the Company or 
      one of its subsidiaries during 1996.

(2)   Collateralized note accepted by the Company and secured by stock of
      the Company.

(3)   Collateralized notes accepted by the Company in payment of stock
      options exercised.


                                    -25-
<PAGE>
     J. Shelby Amos, II, a Director of the Company, has been associated with 
AFLAC since 1973 and presently serves as Alabama/West Florida State Sales 
Coordinator.  In 1996, he earned renewal and first-year commissions of 
$719,159 (before expenses) on collected premiums of $27,271,421, and he 
received $60,818 in 1997 in lieu of shares earned in 1996 under the AFLAC 
Associates' Stock Bonus Plan. 

     In 1996, $250,265 was paid by AFLAC to a corporation of which Maria 
Theresa Amos Land, the sister of J. Shelby Amos, II, is the sole 
shareholder. This amount was earned as renewal commissions before expenses, 
on collected premiums of $9,167,644 by W. Donald Land, the deceased husband 
of Maria Theresa Amos Land, who served as Florida State Sales Coordinator 
with AFLAC from 1975 until May 1990.

      State Sales Coordinators are not salaried employees but are 
compensated on a commission basis and are required to pay their own expenses 
that include travel, office expenses, incentives for district and regional 
sales coordinators and associates in their state, and recruiting and 
training costs.  The compensation arrangements with J. Shelby Amos, II and 
W. Donald Land were similar when contracted, to those of other State Sales 
Coordinators.

                  2.  AMENDMENT OF ARTICLES OF INCORPORATION TO
                       INCREASE NUMBER OF AUTHORIZED SHARES OF 
                                  COMMON STOCK


                     Description of the Proposed Amendment

      The proposed amendment to Article IV of the Articles of Incorporation 
being submitted for shareholder approval would increase the number of shares 
of Common Stock which the Company is authorized to issue from one hundred 
seventy five (l75) million to four hundred (400) million.  The full text of 
the proposed amendment is attached to this proxy statement as Appendix A and 
should be read carefully.

                    Purposes and Effects of Increasing the Number 
                       of Authorized Shares of Common Stock

     As of February 25, 1997, there were ---,---,--- shares of Common Stock 
outstanding; ---,--- shares of Common Stock held in Treasury; ---,--- shares 
of Common Stock reserved for issuance pursuant to the 1982 and 1985 Stock 
Option Plans; ---,--- shares of Common Stock reserved for issuance pursuant 
to the AFLAC Incorporated 1997 Stock Option Plan (assuming that the proposed 
Plan is approved); and, ---,---,--- shares of Common Stock authorized, 
unissued and unreserved.  The additional two hundred twenty five (225) 
million shares of Common Stock to be authorized if this amendment is 
approved would increase the number authorized, unissued and unreserved to --
- -,---,---.  The additional shares would be a part of the existing class of 
Common Stock and, if an when issued, would have the same rights and 
privileges as the shares of Common Stock presently outstanding.  See 
"Description of Voting Rights".

      The Board of Directors believes that it is desirable to have the 
additional authorized shares of Common Stock available for possible future 
financing and acquisition transactions, stock dividends or splits and other 
general corporate purposes.  However, at the date of this proxy statement, 
the Company has no agreements, commitments or plans with respect to the sale 
                                    -26-
<PAGE>
or issuance of any of the additional shares of Common Stock as to which 
authorization is sought.

     The additional shares of Common Stock would be available for issuance 
without further action by the shareholders and without the accompanying 
delay and expense involved in calling a special meeting of shareholders, 
unless such action is required by applicable law or the rules of any stock 
exchange on which the Company's securities may be listed.  The New York 
Stock Exchange (the "NYSE"), on which the issued shares of the Company's 
Common Stock are presently listed, generally requires shareholder approval 
as a prerequisite to listing shares when the present or potential issuance 
of shares could result in an increase in the number of shares of Common 
Stock outstanding of at least 20%.  A failure to comply with the NYSE 
requirements could result in the delisting of the Company's Common Stock.  
The Company is also listed on the Pacific and Tokyo Stock Exchanges which 
have similar rules.

     It should be noted that the issuance of additional shares of Common 
Stock could be disadvantageous to existing shareholders since such issuance 
might serve to dilute their percentage interest in the Company.  Holders of 
Common Stock do not have preemptive rights to purchase and additional shares 
of Common Stock which may be issued.

                               Vote Required

     The affirmative vote of the holders of a majority of the outstanding 
voting rights of Common Stock entitled to vote at the Annual Meeting of the 
Shareholders is required to approve the proposed amendment (see "Description 
of Voting Rights").

                 THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A 
                      VOTE "FOR" THE INCREASE OF AUTHORIZED 
                            SHARES OF COMMON STOCK 


                      3.  PROPOSAL TO APPROVE THE AFLAC INCORPORATED
                                 1997 STOCK OPTION PLAN

     The Board has placed on the agenda of the annual meeting of 
shareholders a proposal for the shareholders of the Company to approve the 
AFLAC Incorporated 1997 Stock Option Plan (the "1997 Plan").  The 1997 Plan 
was adopted by the Board on February 11, 1997, subject to approval by the 
shareholders of the Company.

     The stock option plans of the Company are a principal component of the 
Company's executive compensation program.  Stock options tie executive 
compensation directly to an increase in shareholder value, specifically the 
market price of the Common Stock.  In this way options further align the 
interests of managers and shareholders and provide a meaningful incentive 
for management to maximize shareholder value.

     The 1997 Plan is being submitted for shareholder approval so that, 
among other reasons, options granted under the 1997 Plan that are intended 
to qualify as "performance-based compensation" under Section 162(m), defined 
in Compensation Committee report, may so qualify.  Section 162(m) denies a 
deduction by an employer for certain compensation in excess of $1 million 
per year paid by publicly traded corporations to the following individuals 
who are employed at the end of the employer's taxable year ("Covered 
                                    -27-
<PAGE>
Employees"):  the chief executive officer, and the four most highly 
compensated executive officers (other than the chief executive officer) for 
whom compensation disclosure is required under the proxy rules.  Certain 
compensation, including compensation based on the attainment of performance 
goals, is excluded from this deduction limit if certain requirements are 
met.  One of these requirements is that the material terms pursuant to which 
the compensation is to be paid be disclosed to and approved by the 
shareholders prior to payment.  Accordingly, if the 1997 Plan is approved by 
shareholders and the other conditions of Section 162(m) relating to the 
exclusion for performance-based compensation are satisfied, certain 
compensation paid to Covered Employees pursuant to the 1997 Plan will not be 
subject to the deduction limit of Section 162(m).

     The 1997 Plan has been adopted to continue and enhance the 
effectiveness of the 1985 Stock Option Plan, which expired for the granting 
of options on February 1, 1997.  The following description of the 1997 Plan 
is qualified in its entirety by reference to the complete text of the 1997 
Plan, attached hereto as Exhibit B.  Capitalized terms used herein will, 
unless otherwise defined, have the meanings assigned to them in the text of 
the 1997 Plan.

GENERAL

     The purposes of the 1997 Plan are to (i) encourage stock ownership in 
the Company by key employees and Directors of the Company and its Subsidiary 
Companies, (ii) afford an incentive to such individuals to further the 
growth and prosperity of the Company and its Subsidiary Companies, (iii) 
recruit and maintain such individuals and (iv) build a proprietary interest 
in the Company among the Company's non-employee Directors.

PLAN ADMINISTRATION

     The 1997 Plan will be administered by the Board (including the 
Executive Committee of the Board as to matters which such committee may 
lawfully exercise the powers of the Board) or a committee(s) of the Board 
(the "Committee"), the composition of which will at all times satisfy the 
provisions of Rule 16b-3 promulgated under the Securities Exchange Act of 
1934, as amended, and Section 162(m), except as otherwise determined by the 
Board.  The 1997 Plan provides that no member of the Board will be liable 
for any action or determination taken or made in good faith with respect to 
the 1997 Plan and provides for indemnification of the Board members by the 
Company in connection with actions under the 1997 Plan.

     The Board shall determine all questions of interpretation of the 1997 
Plan or any options granted thereunder and such determinations shall be 
final and binding.  Subject to the terms of the Plan, the Board or Committee 
has the right, among other things, to determine which eligible individuals 
will be granted options, whether such grants will be incentive stock options 
(ISOs) under Section 422 of the Code or non-qualifying options (NQ options), 
the number of shares that may be purchased under each option, the Fair 
Market Value of the Common Stock at the time of an option grant, the 
exercise price of options granted, and the terms and provisions of 
individual option agreements (which need not be identical).  The Board or 
Committee may also make any other determinations and establish any rules or 
policies consistent with the terms of the 1997 Plan as are necessary or 
advisable for administering such plan.


                                    -28-
<PAGE>
SHARES SUBJECT TO THE PLAN

     The maximum number of shares of Common Stock reserved for the grant of 
options under the Plan is 7,000,000, subject to adjustment as provided in 
the 1997 Plan, in the form of either ISOs or NQ options.  Shares subject to 
an option grant that expires or is cancelled, surrendered or otherwise 
terminated before being exercised or otherwise ceases to be exercisable (and 
without regard as to whether such grant was an NQ option or ISO), will again 
be available for issuance under the 1997 Plan to the extent of such 
expiration, cancellation, surrender or termination, unless the 1997 Plan 
shall have been terminated.

     The 1997 Plan provides that the aggregate number of shares of Common 
Stock available for options under the plan, the shares subject to any option 
and the price per share shall be proportionately adjusted for any increase 
or decrease in the number of shares of Common Stock issued after the 
effective date of the 1997 Plan or of any shareholder approved increase in 
the number of shares issuable under the plan resulting form the occurrence 
of certain changes in the capital structure of the Company.

ELIGIBILITY

     Discretionary grants may be made to any full-time employee of the 
Company or a Subsidiary Company who is determined by the Committee to be 
eligible for participation in the 1997 Plan, consistent with the purposes of 
the 1997 Plan.  All full-time employees of the Company and the Subsidiary 
Companies.are eligiable to participate.  Automatic grants are made to non-
employee Directors (including advisory Directors) pursuant to Article XIII 
of the 1997 Plan.  Grants to any individual shall be limited to options to 
purchase no more than 700,000 shares of Common Stock during any three 
consecutive calendar year period.  Such number shall be subject to 
adjustment upon the occurrence of certain changes in the capital structure 
of the Company.  The aggregate Fair Market Value of stock for which ISOs may 
be granted to an individual that are exercisable for the first time in any 
one year may not exceed $100,000.  Options may not be granted to employees 
or non-employee Directors who own more than 10% of the voting power of the 
Company or any subsidiary Company.  Options may be granted for up to ten 
years after the adoption of the 1997 Plan by the Board.

NON-EMPLOYEE DIRECTOR GRANTS

     The 1997 Plan will automatically make initial option grants for 10,000 
shares of Common Stock to each non-employee Director (including any advisory 
Director) who is currently serving as a member of the Board of Directors on 
August 1, 1997.  A second automatic grant will take place on August 1, 2002 
to each non-employee Director (including any advisory Director) as of such 
date.  In addition to these two automatic grants, any new non-employee 
Director after August l, 1997, including any advisory Director, will be 
automatically granted an option to purchase 10,000 shares of Common Stock 
upon appointment to the Board or upon election at any annual or special 
meeting of shareholders, if earlier.  Options granted to non-employee 
Directors shall be NQ options with an exercise price equal to the Fair 
Market Value of a share of Common Stock on the date of grant, and will 
become exercisable with respect to 20% of the shares of Common Stock covered 
thereby as of the date of the grant, with an additional 20% of the grant 
becoming exercisable as of each of the next four anniversaries of the date 
of grant to the extent the non-employee Director continues to be a Director 
as of such date; provided, however, that upon cessation of service by reason 
                                    -29-
<PAGE>
of retirement, a non-employee Director will become immediately vested in all 
outstanding options that have not yet expired.  Each option granted to a 
non-employee Director shall have a term of 10 years; provided that upon 
cessation of membership on the Board for any reason other than retirement, 
options granted to such non-employee Director not then exercisable shall 
expire and options then exercisable may be exercised until the end of their 
respective terms.  The exercise price of options automatically granted to 
non-employee Directors may be paid in cash or with the tender of shares of 
Common Stock (valued at current Fair Market Value).

OPTION TERMS FOR DISCRETIONARY GRANTS

     The exercise price of options granted must be no less than 100% of the 
Fair Market Value of the Common Stock on the date granted.  The date of 
Board action approving a grant shall be deemed the date of grant.  Except as 
provided for otherwise, options granted are exercisable for up to ten years 
from the date of grant, are exercisable in their entirety immediately, and 
may be exercised all at one time or in parts.  The exercise price of shares 
subject to an option may be paid in cash or, (if allowed by the terms of the 
grant,) in shares of Common Stock (valued at current Fair Market Value) or 
with a note from the option holder.  Subject to such rules as may be adopted 
by the Committee, an option holder (other than a non-employee Director) who 
will incur federal, state or local income tax liability as a result of the 
exercise of an NQ option may, at his or her option, elect to have the 
Company withhold shares, or to transfer shares of Common Stock to the 
Company, to satisfy tax liabilities arising from the exercise of such 
options.  These shares will be valued at Fair Market Value.

     In addition to the terms and conditions governing NQ options, ISOs 
awarded under the 1997 Plan must comply with the requirements set forth in 
Section 422 of the Code.

     Upon termination of employment, an employee to whom an ISO has been 
granted may, at any time within three months after the date of termination 
but not later than the date of expiration of the option, exercise the option 
and still retain the tax benefits accorded such options.  If an employee 
holding such an option terminates employment by reason of death or 
disability, the period for such exercise is twelve months.  Options not 
exercised within these periods after termination of employment remain 
exercisable until their original expiration date unless provided for 
otherwise in the option agreement under rules adopted by the Committee, but 
no longer qualify for special tax treatment.

AMENDMENT; TERMINATION

     The Board or Committee by resolution may terminate, suspend, amend or 
revise the 1997 Plan with respect to any shares of Common Stock as to which 
options have not been granted; provided, however, that except for certain 
automatic anit-dilution amendments provided for in the 1997 Plan no such 
amendment shall be effective without shareholder approval where such 
approval is required to comply with any law, regulation or stock exchange 
rule.  Except as expressly authorized in the 1997 Plan, the Board may not 
alter or impair rights under any option previously granted under the 1997 
Plan without the consent of the grantee of the option.




                                    -30-
<PAGE>
MISCELLANEOUS

     In the event of (i) a liquidation of the Company, (ii) a 
reorganization, merger or consolidation of the Company resulting in the 
conversion or exchange of outstanding Common Stock for cash or property or 
securities not issued by the Company, (iii) a sale, exchange or transfer of 
all or substantially all of the property of the Company or one of its 
business units to another party or (iv) the acquisition of all or 
substantially all of the outstanding voting shares of the Company by another 
party, the Board may arrange for the assumption by the acquiring entity of 
the Company's rights and obligations under outstanding options or the 
substitution of options for the acquiring entity's stock for such 
outstanding options.  If the acquiring entity fails to make such assumption, 
the Board may allow the unexercisable portion of outstanding options to 
become fully exercisable prior to such corporate transaction.  Options which 
are neither assumed nor substituted nor exercised prior to the date of the 
corporate transaction shall terminate as of the date of consummation of the 
corporate transaction.

     Options are not transferable by an optionee except by transfer pursuant 
to domestic relations orders and by will or the laws of descent and 
distribution.  During the optionee's lifetime the options are exercisable 
only by the optionee.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

     Set forth below is a discussion of certain federal income tax 
consequences relating to grants of options that may be made pursuant to the 
1997 Plan.

NON-QUALIFIED STOCK OPTIONS

     In the case of an NQ option, an optionee generally will not be taxed 
upon the grant of an option.  Rather, at the time of exercise of such NQ 
option (and in the case of an untimely exercise of an ISO), the optionee 
will generally recognize ordinary income for federal income tax purposes in 
an amount equal to the excess of the then fair market value of the shares 
purchased over the purchase price.  The Company will generally be entitled 
to a tax deduction at the time and in the amount that the optionee 
recognizes as ordinary income.

INCENTIVE STOCK OPTIONS

     In the case of an ISO, an optionee will generally be in receipt of 
taxable income upon the disposition of the shares acquired upon exercise of 
the ISO, rather than upon the grant of the ISO or upon its timely exercise; 
in such event, the Company will not be entitled to a tax deduction.  If 
certain holding period requirements have been satisfied with respect to 
outstanding shares so acquired, taxable income will constitute long-term 
capital gain.  The tax consequences of any untimely exercise of an ISO will 
be determined in accordance with the rules applicable to NQ options.  The 
amount by which the fair market value of the stock on the exercise date of 
an ISO exceeds the option price will generally be an item of tax preference 
for purposes of the "alternative minimum tax" imposed by Section 55 of the 
Code.



                                    -31-
<PAGE>
EXERCISE WITH SHARES

     An optionee who pays the purchase price upon exercise of an option, in 
whole or in part, by delivering already owned shares of Common Stock will 
generally not recognize gain or loss on the shares surrendered at the time 
of such delivery, except under certain circumstances relating to ISOs.  
Rather, such gain or loss recognition will generally occur upon disposition 
of the shares acquired in substitution for the shares surrendered.

     The foregoing summary constitutes a brief overview of the principal 
federal income tax consequences relating to options which may be granted 
under the 1997 Plan based upon current federal income tax laws.  This 
summary is not intended to be exhaustive and does not describe state, local 
or foreign tax consequences.

OPTION BENEFITS UNDER THE PLAN

     With respect to grants other than those made automatically to non-
employee Directors of the Company, because participation in the 1997 Plan 
and the amount and terms of grants under the 1997 Plan are at the discretion 
of the Board or Committee (subject to the terms of the 1997 Plan), benefits 
under the 1997 Plan are not presently determinable.  Compensation paid and 
other benefits (including options) granted to named executive officers of 
the Company for 1996 fiscal year are set forth in the Summary Compensation 
Table appearing on page __ of this Proxy Statement.  With respect to 
automatic grants to non-employee Directors which would occur pursuant to the 
1997 Plan, Messrs. J. Shelby Amos, Michael H. Armacost, M. Delmar Edwards, 
George W. Ford, Joe Frank Harris, Elizabeth J. Hudson, Kenneth S. Janke, 
Sr., Charles B. Knapp, Hisao Kobayashi, Barbara K. Rimer, Henry C. Schwob, 
J. Kyle Spencer and Glenn Vaughn, Jr. would each be eligible to receive a 
grant of 10,000 shares if they continue to serve as non-employee Directors 
of the Company as of August l, 1997, with receipt of a second grant of 
10,000 shares on August l, 1002, if they continue to serve as non-employee 
Directors of the Company as of that date (in each case such grants would 
also be received by any other non-employee Directors serving at such date). 
The per share market value of the Common Stock was _______ on _____, 1997.

SHAREHOLDER APPROVAL; BOARD RECOMMENDATION

     Approval of the proposal requires the affirmative vote of holders of a 
majority of voting rights present in person or represented by proxy at the 
meeting.


         THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR" 
               THE AFLAC INCORPORATED 1997 STOCK OPTION PLAN


                      4.  RATIFICATION OF APPOINTMENT
                           OF INDEPENDENT AUDITORS


     The Board of Directors of the Company, in accordance with the 
recommendation of its Audit Committee, none of whom is an employee of the 
Company, has reappointed KPMG Peat Marwick LLP, Certified Public 
Accountants, as independent auditors for the Company, subject to 
ratification by the shareholders.

                                    -32-
<PAGE>
     In connection with its audit of the Company's financial statements for 
the year ended December 31, 1996, included in the Company's Annual Report to 
Shareholders, KPMG Peat Marwick LLP reviewed the Company's filings with the 
Securities and Exchange Commission, the Tokyo Stock Exchange and the 
Ministry of Finance of Japan and conducted timely reviews of quarterly 
reports to shareholders. 

     Representatives of KPMG Peat Marwick LLP are expected to be present at 
the 1997 Annual Meeting of Shareholders with the opportunity to make a 
statement if they so desire.  Such representatives are expected to be 
available to respond to appropriate questions. 

           THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR"
                    RATIFICATION OF THE SELECTION OF SUCH FIRM
                     AS THE COMPANY'S INDEPENDENT AUDITORS


                                5. OTHER MATTERS


     Management does not intend to bring any other matter before the 
meeting, and does not know of any other matter that is proposed to be 
brought before the meeting.  However, should any other matter properly come 
before the meeting, the persons named in the enclosed proxy will have 
discretionary authority to vote all proxies in accordance with their 
judgment on such matter. 

                              SHAREHOLDER PROPOSALS

     For a shareholder's proposal to be included in the Company's Proxy 
Statement for the 1998 Annual Meeting of Shareholders, the shareholder must 
follow the procedures of Rule 14a-8 under the Exchange Act and the proposal 
must be received by the Secretary of the Company by ------- --, 1997.

                                 ANNUAL REPORT

     The Company has mailed a copy of its Annual Report to each shareholder 
entitled to vote at the 1997 Annual Meeting of Shareholders.  A copy of the 
Company's Form 10-K is available at no charge to all shareholders.  For a 
copy write to:

          Kenneth S. Janke Jr.
          Senior Vice President, Investor Relations
          AFLAC Incorporated
          Worldwide Headquarters
          Columbus, Georgia 31999


                                     By Order of the Board of Directors,

                                             /s/ Joey M. Loudermilk 
                                          -----------------------------
                                             Joey M. Loudermilk
                                                  Secretary

March -, 1997


                                   -33-
<PAGE>
APPENDIX A


     The first sentence of Article IV shall be amended to read in its 
entirety as follows:

     The corporation shall have authority to issue four hundred million 
(400,000,000) shares of common stock having a par value of $.10 per share 
(the "Common Stock").

















































                                   -34-
<PAGE>
APPENDIX B

                              AFLAC INCORPORATED                 
                            1997 STOCK OPTION PLAN               


I.        ESTABLISHMENT OF THE 1997 PLAN

          AFLAC Incorporated (hereinafter called the "Company") hereby
          establishes the 1997 Stock Option Plan (hereinafter called 
          "1997 Plan") upon the terms and conditions hereinafter stated.

II.       PURPOSES OF THE 1997 PLAN

          The purposes of the 1997 Plan are: (1) to encourage stock
          ownership by selected key employees and directors of the Company;
          (2) to provide an incentive for such employees to expand and
          improve the growth and prosperity of the Company and its Subsid-
          iary Companies; (3) to assist the Company and its Subsidiary
          Companies in obtaining and retaining such employees and directors;
          and (4) to build a proprietary interest among the Company's 
          Non-Employee Directors and thereby secure for the Company's
          shareholders the benefits associated with common stock ownership
          by those who will oversee the Company's future growth and success.

III.      DEFINITIONS

          A.   "Advisory Director" means a director of the Company 
               appointed as such by the Board pursuant to the by-laws of the
               Company.

          B.   "Board" means the Board of Directors of the Company, and
               includes the Executive Committee of the Board as to any
               matter in regard to which the Executive Committee may 
               lawfully exercise the powers of the full Board.

          C.   "Capital Stock" means shares of the common stock ($.10 par
               value), of the Company.

          D.   "Code" means the Internal Revenue Code of 1986 (or any
               successor federal tax law) as from time to time amended.

          E.   "Committee" means with respect to all Options, the
               Compensation Committee or any successor committee or other
               committee established by the Board pursuant to Article V(A)
               hereof, or the Board acting in lieu of the Compensation
               Committee or such other committee.

          F.   "Exchange Act" means the Securities Exchange Act of 1934,
                as amended.

          G.   "Fair Market Value" means the fair market value of the
               shares of Capital Stock as determined by the Committee in
               its sole discretion; provided, however, that if the shares
               of Capital Stock are admitted to trading on national 
               securities exchanges, the Fair Market Value on any date
               shall be the average of the high and low sale prices as

                                    -35-


<PAGE>
               reported in the Wall Street Journal for the shares of 
               Capital Stock on such date or on the last day preceding
               such date on which a sale was reported.

          H.   "Grantee" means an individual to whom an Option is granted
               under the 1997 Plan.

          I.   "Non-Employee Director" means a director (including an
               Advisory Director) of the Company who is not an employee
               of the Company or any Subsidiary Company.

          J.   "Option" means a right granted to purchase Capital Stock
               under the 1997 Plan.  An Option may be either an
               Incentive Option or a Non-Qualifying Option (as both terms
               are defined in Article IV hereof).

          K.   "Retirement" means the voluntary termination of employment,
               of an employee of the Company or one of its subsidiary
               companies, who has accrued at least fifteen (15) years of
               credited service as defined in the Company's pension and
               health plans and who will be eligible for the payment of
               retirement benefits upon obtaining a certain age as defined
               by the pension plans of the Company.   In the case of a
               Non-Employee Director, retirement means the termination of
               active participation as a member of the Board of Directors
               due to attainment of the mandatory retirement age as
               reflected in the AFLAC Incorporated Retirement Plan for Non-
               Employee Directors.

          L.   "Subsidiary Company" means a subsidiary of the Company
               that, at the time of granting the Option in question, 
               meets the definition of a "subsidiary corporation" in
               Section 424(f) of the Code.

IV.       TYPES OF OPTION

          The 1997 Plan provides for both:

          A.   "Incentive Options"; that is, options intended to qualify
               as "incentive stock options" under the provisions of 
               Section 422 of the Code, and 

          B.   "Non-Qualifying Options"; that is, non-qualified stock
               options that do not qualify as incentive stock options
               under the provisions of Section 422 of the Code.

V.        ADMINISTRATION OF THE 1997 PLAN

          A.   The 1997 Plan shall be administered by the Board of Directors
               of the Company ("the Board") and/or by a duly appointed
               committee or committees of the Board having such powers as
               shall be specified by the Board.   The Committee shall be
               comprised of not fewer than two directors of the Company who
               shall be appointed by and shall serve at the pleasure of the
               Board, each of whom shall meet all requirements for
               qualification as a "non-employee director" within the meaning
               of Rule 16b-3, promulgated under the Exchange Act ("Rule 
               16b-3") and shall meet the requirements for qualification as
                                    -36-


<PAGE>
               "outside directors" within the meaning of section 162(m) of
               the Code, in each case except as otherwise determined by the
               Board.   All questions of interpretation of the 1997 Plan or
               of any Options granted under the 1997 Plan shall be
               determined by the Board, and such determinations shall be
               final and binding upon all persons having an interest in the
               1997 Plan, and/or any Option.  Any subsequent references
               herein to the Board shall also mean the committee(s) if such
               committee(s) has been appointed.

          B.   The Board may grant Options under the 1997 Plan and shall
               have the authority, within the limitations of the 1997 Plan,
               to determine:
               1.  which of the eligible individuals will be granted Options
                   under the 1997 Plan,
               2.  whether Incentive Options or Non-Qualifying Options are
                   to be granted in a particular case,
               3.  the number of shares that may be purchased under each
                   Option,
               4.  the Fair Market Value at the time of grant of the shares
                   subject to each Option,
               5.  the exercise price to be paid for shares subject to
                   Options, such exercise price to be determined in 
                   accordance with Article IX, and
               6.  the terms and provisions of individual option agreements
                   (which need not be identical).

          C.   The Board shall also have the power to make all other
               determinations, and to establish any rules, regulations, or
               policies consistent with the terms of the 1997 Plan,
               necessary or advisable for administering the 1997 Plan,
               including policies concerning whether interruption of service
               for military or public service, leaves of absence, temporary
               assignment to other employment, or similar reasons shall
               constitute a termination or interruption of employment
               for purposes of the 1997 Plan.

          D.   The decisions of the Board shall be final and binding.  The
               date of Board action approving a grant of an Option shall be
               deemed the date of grant.  No member of the Board shall be
               liable for any action taken, or determination made in good
               faith related to the 1997 Plan, and the Company shall
               indemnify, to the fullest extent permitted by law, any Board
               member for any expenses borne by him or her (including costs
               of any proceeding or threatened proceeding), or claim made
               against him or her, arising out of actions related to the
               1997 Plan.

VI.       ELIGIBILITY 

          The individuals to whom Options may be granted shall be full-time
          employees (including Directors who are employees), of the
          Company or of a Subsidiary Company.  Pursuant to Article XIII
          hereof, automatic awards shall be granted to Non-Employee
          Directors.  No Options shall be granted to an employee or
          director of the Company or of a Subsidiary Company who owns,
          directly or indirectly, more than 10% of the voting power of
          all classes of stock of either (i) the Company or (ii) any
                                    -37-
<PAGE>
          Subsidiary Company, and no Options shall be granted to any
          person who is not a Director of the Company or a full-time
          salaried employee of the Company or of a Subsidiary Company.

VII.      CAPITAL STOCK SUBJECT TO OPTION

          The aggregate number of shares of Capital Stock that may be issued
          pursuant to Options granted under the 1997 Plan shall not exceed
          7,000,000 shares, subject to adjustments as hereinafter provided
          in Article XIX.  If an Option as to any shares is surrendered
          before exercise, or expires, or is canceled, surrendered, or
          otherwise terminates for any reason without having been exercised
          in full, or for any reason ceases to be exercisable, the number of
          unpurchased shares covered thereby shall, unless the 1997 Plan
          shall have been terminated, again become available for the
          granting of Options under the 1997 Plan within the aggregate
          maximum stated above, without regard to whether the expired or
          terminated option was an Incentive Option or a Non-Qualifying
          Option.  Notwithstanding the foregoing, grants of Options under
          the 1997 Plan, to any individual, shall be limited to Options to
          purchase no more than 700,000 shares of Capital Stock during any
          three consecutive calendar year period, which number of shares is
          subject to adjustment as hereinafter provided in Article XIX

VIII.     DURATION AND TERM OF PLAN

          Subject to the other provisions of the 1997 Plan, all Options
          shall be granted, if at all, within ten (10) years from the date
          the 1997 Plan is adopted by the Board.  Termination of the 1997
          Plan either by reason of this Article or Board resolution under
          Article XX shall not affect any Options previously granted and
          such Options shall remain in effect until they have been fully
          exercised, are surrendered, or expire by their terms.

IX.       EXERCISE PRICE

          The price to be paid on exercise for each share of Capital Stock
          purchasable under any Option granted under the 1997 Plan
          shall not be less than the Fair Market Value thereof at the time
          the Option is granted.  In determining such Fair Market Value the 
          Board shall comply with such rules and regulations as may be
          promulgated by the Internal Revenue Service for such
          determinations concerning "incentive stock options," as defined in
          Section 422 of the Code.

X.        TERMS AND CONDITIONS OF THE OPTIONS

          Subject to the provisions of the 1997 Plan, the Board shall
          determine for each Option (which need not be identical) the
          number of shares of Capital Stock that may be purchased under
          the Option, which number shall also be subject to adjustment as
          hereinafter provided in Article XIX, the option exercise price of
          the Option, the timing and terms of exercisability and vesting of
          the Option, whether the Option is to be treated as an Incentive
          Option or as a Non-Qualifying Option and all other terms
          and conditions of the Option not inconsistent with the 1997
          Plan.  Subject to the limitations of the 1997 Plan, as amended or
          modified from time to time, all Options granted under the 1997
                                    -38-


<PAGE>
          Plan shall be evidenced by written stock option agreements
          specifying the number of shares of Capital Stock covered thereby,
          in such a form as the Board shall from time to time establish. The
          Board may condition the grant of any Option on execution by the
          Grantee of such written documents as it judges appropriate to
          evidence the Grantee's acceptance of such written stock option
          agreements, limits and conditions.

XI.       SPECIAL RULES FOR INCENTIVE OPTIONS

          Notwithstanding any other provision of the 1997 Plan, in the case
          of any Incentive Option granted under the 1997 Plan:

          A.   The aggregate Fair Market Value (determined as of the time
               the Option is granted) of the shares of Capital Stock with
               respect to which Incentive Options (or other options
               qualifying as "incentive stock options" under Section 422
               of the Code) are exercisable for the first time by the
               Grantee during each calendar year (under all option plans
               of the Company and its Subsidiary Companies) shall not
               exceed $100,000 as computed in accordance with Section 422
               of the Code and the regulations thereunder.

          B.   If any Grantee disposes of shares of Capital Stock acquired
               on the exercise of an Incentive Option by sale or exchange
               either:
               1.   within two years after the date of the grant of the
                    Option under which such shares were acquired, or
               2.   within one year after the transfer of the shares so
                    acquired,
               such Option will no longer qualify for the favorable tax
               treatment provided to an "incentive stock option" (within the
               meaning of Section 422 of the Code).  In such event, the
               Grantee shall promptly notify the Company of such disposition
               and of the amount realized and of the adjusted basis in such
               shares.


XII.      EXERCISABILITY AND DURATION OF OPTIONS

          A.   Exercisability.  Unless an Option provides otherwise, each
               Option granted under the 1997 Plan shall be exercisable
               in its entirety immediately on the date of grant.

          B.   Duration of Exercisability.  Unless an Option provides
               otherwise, the unexercised portion of any Option granted
               under the 1997 Plan shall automatically and without notice
               terminate and become null and void on the earliest to occur
               of the following:
               1.   Ten years from the date of grant or the expiration of
                    such shorter period of time as the Option may provide;
               2.   a.  In the case of an Incentive Option, three months
                        following the date of termination of the 
                        Grantee's employment with the Company, or twelve
                        months in the case of:
                        (i)  an employee who is disabled (within the
                             meaning of Section 422(c)(6) of the Code) on
                             the date of termination, or
                                    -39-


<PAGE>
                        (ii) an employee whose death occurs during his or
                             her employment with the Company.
                    b.  Unless an Option provides otherwise, Incentive
                        Options not exercised prior to the dates specified
                        in Article XII(B)(2)(a) remain exercisable until the
                        date determined in accordance with Article
                        XII(B)(1), but will not qualify for the favorable
                        tax treatment provided for incentive stock options
                        within the meaning of Section 422 of the Code.

XIII.     NON-EMPLOYEE DIRECTOR OPTIONS

          Notwithstanding any of the other provisions of the 1997 Plan
          to the contrary, the provisions of this Article XIII shall
          apply only to grants of Options to Non-Employee Directors.
          Except as set forth in this Article XIII, the other provisions
          of the 1997 Plan shall apply to grants of Options to Non-Employee
          Directors to the extent not inconsistent with this Article.
          For purposes of interpreting the applicable provisions of the
          1997 Plan, a Non-Employee Director's service as a member of the
          Board shall be deemed to be employment with the Company or its
          Subsidiary Companies.

          A.   General.  Non-Employee Directors shall receive
               Non-Qualifying Options in accordance with this Article and
               may not be granted Incentive Options under the 1997 Plan.
               The purchase price per share of Capital Stock purchasable
               under Options granted to Non-Employee Directors shall be the
               Fair Market Value of a share of Capital Stock on the date of
               grant.  No Option agreement with any Non-Employee Director
               may alter the provisions of this Article and no Option
               granted to a Non-Employee Director may be subject to a
               discretionary acceleration of exercisability.

          B.   Initial Grants.  As of August 1, 1997 and August 1, 2002,
               each Non-Employee Director as of such dates shall be
               granted automatically, without action by the Board, an
               Option to purchase 10,000 shares of Capital Stock.

          C.   Grants to New Non-Employee Directors.  Each Non-Employee
               Director who, after August 1, 1997, is elected to the
               Board for the first time by the stockholders of the
               Company at any special or annual meeting of stockholders
               or, if earlier, is appointed to the Board, will, at the
               time such Non-Employee Director is elected or appointed
               (as the case may be) and duly qualified, be granted as of
               said date automatically, without action by the Committee, an
               Option to purchase 10,000 shares of Capital Stock.

          D.   Vesting. Each Option shall be exercisable as to 20% of the
               shares of Capital Stock covered by the Option as of the
               date the Option is granted, and an additional 20% of 
               the shares of Capital Stock covered by the Option on each
               of the first four anniversaries of the date the Option is
               granted; provided, however, that upon a Non-Employee
               Director's cessation of service by reason of retirement,
               such Non-Employee Director's Option shall be 100% vested
               and immediately exercisable.  To the extent not exercised,
                                   -40-


<PAGE>
               installments shall accumulate and be exercisable, in whole
               or in part, at any time after becoming exercisable, but not
               later than the date the Option expires.

          E.   Duration.  Subject to the immediately following sentence,
               each Option granted to a Non-Employee Director shall be for
               a term of 10 years.  Upon the cessation of a Non-Employee
               Director's membership on the Board for any reason other than
               retirement, Options granted to such Non-Employee Director not
               then exercisable shall expire, and Options to the extent then
               exercisable may be exercised until the expiration of the
               respective terms of such Options.  The Board may not provide
               for an extended exercise period beyond the periods set
               forth in this Article XIII(E).

XIV.      NON-ASSIGNABILITY

          Options shall not be transferable by a Grantee except by transfers
          pursuant to domestic relations orders, by will, or by the laws of
          descent and distribution, and during a Grantee's lifetime shall be
          exercisable only by such Grantee.  In the case of transfers
          pursuant to domestic relations orders, due to the non-employment
          by the Company of such spouse, both ISO and NQ Options covered by
          such orders will not be surrendered to the Company, but will be
          amended by such orders and that the spouse's portion of such
          Options, which are covered by such Orders, will be treated as NQ
          Options, but will not be available for the withholding of shares
          for the payment of federal and state taxes as pursuant to Article
          XV.  Options that are transferred by will or by the laws of
          descent and distribution may be exercised after the Grantee's
          death only by his or her executors or administrators, or by the
          person who acquired the right to exercise such Options by bequest
          or inheritance or by reason of the death of the Grantee.


XV.       PAYMENT FOR SHARES

          A.   Payment in full of the purchase price for the shares
               purchased pursuant to the exercise of any Option shall be
               made, in accordance with Article XVI, upon exercise of
               the Option.  All shares sold under the 1997 Plan shall be
               fully paid and non-assessable.

          B.   The terms of any Option granted under the 1997 Plan
               (other than Options granted to Non-Employee Directors
               pursuant to Article XIII hereof), may, but need not,
               include an arrangement whereby the Grantee may, upon
               exercise of an Option, borrow all or an established part of
               the purchase price from the Company on such terms described
               in the Option agreement, consistent with applicable law or
               regulations, as the Board shall from time to time determine.
               The principal amount of any such loan shall bear interest at
               a rate such that there is neither a necessity to avoid
               "imputed interest" under section 483 of the Code, nor
               "foregone interest" under Section 7872 of the Code.

          C.   The terms of the Options granted to Non-Employee Directors
               pursuant to Article XIII hereof shall permit Non-Employee
                                    -41-


<PAGE>
               Directors, upon exercise of their Options, to pay the
               purchase price by tender of shares of Capital Stock of the
               Company owned by such Non-Employee Directors.  The terms of
               any Option granted under the 1997 Plan to any other Grantee,
               may, but need not, permit the Grantee, under procedures
               established by the Committee, upon exercise of an Option, to
               pay the purchase price by tender of shares of Capital Stock
               of the Company owned by the Grantee. In either case, the
               current Fair Market Value of the shares tendered as of the
               date of the Company's receipt of notice of exercise, given
               pursuant to Article XVI(A), shall be treated as payment of
               the corresponding amount of the purchase price of the shares
               being acquired under the Option.

          D.   Subject to such rules as may be adopted by the Committee,
               a Grantee (other than a Non-Employee Director) who will
               incur federal, state or local income tax liability as a
               result of the exercise of a Non-Qualifying Option may, at
               his or her option, elect to have the Company withhold, or
               to transfer to the Company, on the date that the amount
               of such tax liability is determined, shares of Capital
               Stock of the Company equal in market value to an amount not
               exceeding the maximum amount payable under federal,
               state and local marginal tax rates applicable to the Grantee
               and the particular Option exercise transaction.  The election
               must be made on or before the date that the amount of tax
               to be withheld is determined.  The value of the shares of
               Capital Stock to be withheld by, or transferred to, the
               Company shall be valued at Fair Market Value as of the date
               that the amount of the tax is determined.

XVI.      MANNER OF EXERCISE

          A.   To exercise an Option granted under the 1997 Plan as to all
               or part of the shares covered thereby, a Grantee (or after
               his or her death, the person authorized to exercise the
               Option, as provided in Article XII) if unable to do so in
               person, shall deliver written notice of such exercise to the
               Company official designated by the Board (or, in the absence
               of such designation, to the Secretary of the Company).  The
               notice shall identify the Option being exercised and 
               specify the number of shares then being purchased.  The
               date of receipt of such notice shall be deemed the date of
               exercise.

          B.   The notice of exercise shall be accompanied by payment of
               the amount of the aggregate purchase price of the shares
               being purchased under the Option being exercised in one of
               the following forms:

               1.   A check, wire transfer, or money order payable to the
                    order of the Company for such amount;
               2.   If the terms of the Option being exercised expressly
                    permit borrowing from the Company for exercise of the
                    Option, the Grantee's note for such amount, such note
                    to include such terms, including terms related to time
                    of payment and interest, and to be in such form, as is
                    prescribed by the Board, consistent with the terms
                                    -42-


<PAGE>
                    of the Option; or
               3.   If the terms of the Option being exercised expressly
                    permit payment with shares of Capital Stock for
                    exercise of the Option, tender of shares of Capital
                    Stock of the Company with Fair Market Value on the
                    date of exercise equal to or exceeding such amount,
                    such tender to be made in conformity with the 
                    applicable terms of the Option and with such 
                    requirements as the Board may prescribe.  In the case of
                    an exercise of a Non-Qualifying Option, the tender of
                    such shares may be performed by:
                   (a)   The actual delivery of Capital Stock in certificate
                         form, or in the case of the grantee being a
                         registered shareholder of record holding his or her
                         shares in certificate form or deposited in the
                         Dividend Reinvestment or Stock Purchase plans of
                         the Company, 
                   (b)   the execution of a written statement of
                         such ownership of said shares; whereby the exercise
                         of the Option may be performed by a net issue
                         transaction of the net new shares from the Option
                         into the Capital Stock Transfer System of the
                         Company.

          C.   The Board shall have full authority to direct the proper
               officers of the Company to issue or transfer shares of 
               Capital  Stock pursuant to the exercise of an Option 
               granted under the 1997 Plan.  As soon as practicable after
               its receipt of such notice and payment, the Company shall
               cause the shares so purchased to be issued to the Grantee or
               to the person authorized to exercise the Option after his or
               her death, as the case may be, and shall promptly thereafter
               cause one or more certificates for such shares to be
               delivered to such Grantee or other person.  The holding
               periods referred to in Article XI(B)(1) and (2) shall be 
               measured from the date of issuance.

XVII.     VOTING AND DIVIDEND RIGHTS

          No Grantee of any Option shall have any voting or dividend
          rights or any other rights of a stockholder in respect of any
          shares of Capital Stock covered by an Option prior to the time
          that his or her name is recorded on the Company's stockholder
          ledger as the holder of record of such shares acquired pursuant
          to an exercise of an Option.

XVIII.     CONDITIONS ON GRANTEE'S SALE OF SHARES

          A.   Unless the Company has filed an effective Registration
               Statement, pursuant to the Securities Act of 1933, covering
               the shares offered under the 1997 Plan, each Grantee
               purchasing shares shall be required to represent to the
               Company at that time that he or she is acquiring such shares
               for investment purposes and not with a view to their sale or
               distribution, and each certificate for such shares shall have
               printed or stamped thereon appropriate language, as
               determined by the Board, stating such restriction.

                                    -43-
<PAGE>
          B.   The Board may in its discretion require the Grantee, on
               any exercise of an Option granted hereunder or any portion
               thereof and as a condition to the Company's obligation
               to accept the notice of exercise and to deliver
               certificates representing the shares subject to exercise,
               to take such action as is, in its sole judgment, necessary
               or prudent to insure that issuance of the shares of Capital
               Stock pursuant to exercise of the Option will be in 
               compliance with applicable law.

XIX.      EFFECT OF CHANGE IN CAPITAL STOCK

          The aggregate number of shares of Capital Stock available for
          Option under the 1997 Plan, the shares subject to any Option,
          the maximum number of shares subject to Options granted to any
          individual during any three consecutive year period pursuent to
          Article VII, and the price per share, shall all be proportionately
          adjusted for any increase or decrease in the number of shares of
          Capital Stock issued subsequent to the effective date of the 1997
          Plan or the effective date of any shareholder approved increase in
          the number of shares available for issuance under Options granted
          under the 1997 Plan, in either case, resulting from a subdivision
          or consolidation of shares or any other capital adjustment, the
          payment of a stock dividend or other increases or decreases in
          such shares effected without receipt of consideration by the
          Company.  A change in the number of shares, and/or a change in the
          price per share, subject to an Option shall also be made in order
          to reflect any reduction in the Fair Market Value of shares
          subject to an Option in any case in which (a) such reduction
          arises on account of a "corporate transaction" as defined in
          Treasury Regulations Section 1.425-1(a)(1)(ii), (b) the excess of
          the aggregate Fair Market Value (determined immediately after such
          corporate transaction) of the shares subject to the Option
          immediately after such change over the aggregate new Option
          exercise price of such shares is not more than the excess of the
          aggregate Fair Market Value of the shares subject to the Option
          immediately before the transaction over the aggregate former
          Option price of such shares, (c) the ratio of the Option exercise
          price to the Fair Market Value of the stock subject to the Option
          immediately after the corporate transaction is not more favorable
          to the Grantee on a share-by-share comparison than the ratio of
          the old Option exercise price to the Fair Market Value of the
          stock subject to the Option immediately before such transaction,
          (d) the Option after such change does not give the Grantee
          additional benefits that he or she did not have before such
          change, and (e) in the case of an Incentive Option, such change
          does not constitute a modification of the Option within the
          meaning of Section 424 of the Code.  If the Company or a
          Subsidiary Company issues or assumes a stock option in a
          transaction to which Section 424(a) of the Code applies, the per
          share Option price, the date or dates of exercise and the other
          provisions of such Option shall be fixed by the Board so as to
          meet the requirements of that section.

XX.       AMENDMENT AND DISCONTINUANCE

          The Board or the Compensation Committee established by the Board
          or any subsequent Committee appointed pursuant to Article V(A)
                                    -44-


<PAGE>
          hereof, by resolution, may terminate, suspend, amend or revise the
          1997 Plan with respect to any shares of Capital Stock, as to which
          Options have not been granted; provided, however, that, no
          amendment shall be effective unless approved by the stockholders
          of the Company where stockholder approval of such amendment is
          required to comply with any law, regulation or stock exchange
          rule.  The Board or Committee may not, without the consent of the
          Grantee of an Option, alter or impair rights under any Option
          previously granted under the 1997 Plan except as expressly
          authorized herein.


XXI.      EMPLOYMENT RIGHTS

          Neither the 1997 Plan, nor the grant of any Options hereunder nor
          any action taken by the Board or any Committee in connection with
          the 1997 Plan, shall create any right on the part of any person to
          continue in the employ of (or as a director of) the Company or a
          Subsidiary Company, or affect the right of the Company to
          terminate a Grantee's employment (or directorship) at any time,
          subject to the provisions of law or any contract of employment
          between the Company and the Grantee.


XXII.     GOVERNING LAW

          A.   All references to a provision of a statute or regulation
               incorporate subsequent amendments and apply also to
               corresponding successor provisions, however denominated.

          B.   The 1997 Plan and all Options granted under the 1997 Plan
               shall be governed by, and construed in accordance with, the
               laws of the State of Georgia, except to the extent that
               federal law is controlling, and provided that the terms of
               the 1997 Plan and all Options granted under it, shall be
               construed so as to qualify for exemption under Rule 
               16b-3 and, in the case of any Incentive Options, for
               treatment as an incentive stock option under Section 422 of
               the Code.

XXIII.    Corporate Reorganization

          In the event of (a) a liquidation of the Company, (b) a
          reorganization, merger, or consolidation of the Company as a
          result of which the outstanding Capital Stock of the Company is
          changed into or exchanged for cash or property or securities not
          of the Company's issue, (c) a sale, exchange, or transfer of all
          or substantially all of the property of the Company, or one of its
          business units, to another person or corporation, or (d) the
          direct or indirect acquisition of all or substantially all of the
          outstanding voting shares of the Company by another person or
          corporation, the Board may, in its sole discretion, arrange with
          the surviving, continuing, successor, or purchasing corporation or
          parent corporation thereof, as the case may be (the "Acquiring
          Corporation"), for the Acquiring Corporation to assume the
          Company's rights and obligations under outstanding Options or
          substitute options for the Acquiring Corporation's stock for such
          outstanding Options.  In the event the Acquiring Corporation
                                    -45-


<PAGE>
          elects not to assume the Company's rights and obligations under or
          substitute for such outstanding Options, the Board may, in its
          sole discretion, provide that any unexercised portion of the
          outstanding Options shall be fully exercisable as of a date prior
          to such corporate transaction, as the Board so determines.  Any
          Options which are neither assumed or substituted for by the
          Acquiring Corporation in connection with the corporate transaction
          nor exercised as of the date of the corporate transaction shall
          terminate and cease to be outstanding effective as of the date of
          the consummation of the corporate transaction.


XXIV.     EFFECTIVE DATE OF THE PLAN

          The 1997 Plan will become effective on February 11, 1997,
          the date of adoption by the Board of Directors, subject,
          however, to the approval by the Company's shareholders
          within twelve (12) months thereafter, such approval to be
          manifested by a vote sufficient to satisfy the federal tax
          requirements then in effect related to shareholder approval
          of stock option plans under the rules for incentive stock
          options and any stock exchange requirements, respectively.




































                                    -46-
<PAGE>
APPENDIX C
                             AFLAC INCORPORATED
                                                                  PROXY
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________


          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 25, 1997, at the Annual Meeting of 
the Shareholders to be held on Monday, May 5, 1997, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*

                                        _____       _____          _____

 1. Paul S. Amos             7. Joe Frank Harris       13. E. Stephen Purdom
 2. Daniel P. Amos           8. Elizabeth J. Hudson    14. Barbara K. Rimer 
 3. J. Shelby Amos, II       9. Kenneth S. Janke, Sr.  15. Henry C. Schwob 
 4. Michael H. Armacost     10. Charles B. Knapp       16. J. Kyle Spencer
 5. M. Delmar Edwards, M.D. 11. Hisao Kobayashi        17. Glenn Vaughn, Jr.
 6. George W. Ford, Jr.     12. Yoshiki Otake          

2.  Amendment of Article IV of the Company's  For      Against       Abstain
    Articles of Incorporation, to increase
    the Company's authorized shares of 
    Common Stock from 175,000,000 shares 
    to 400,000,000 shares.                   _____      _____         _____

3.  Adoption of the AFLAC Incorporated 1997   For      Against       Abstain
    Stock Option Plan.                       _____      _____         _____

4.  Ratification of appointment of KPMG Peat  For      Against       Abstain
    Marwick LLP as independent auditors.     _____      _____         _____

5.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

<PAGE>
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3, AND 4.

     (PLACE LABEL HERE)
                               Sign here as name(s) appears on account:
                               X ___________________________________________
                               X ___________________________________________
                               Date _________________________________, 1997
  Complete the proxy,        Please sign exactly as name appears on account.
  turn the proxy over,       When shares are held by joint tenants, both
  read description of        must sign.  When signing as attorney, executor,
  voting rights and          administrator, trustee or guardian, please give
  complete, sign and         full title as such.  If a corporation, please
  date the affidavit         sign in full corporate name by President or
  if applicable.             other authorized officer.  If a partnership,
                             please sign in partnership name by authorized
                             person.

                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.


AFFIDAVIT

Under the penalties of perjury, I do solemnly swear that I am entitled to 
the number of votes set forth below because
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1997
<PAGE>
AFLAC INCORPORATED
                                                                  PROXY
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 25, 1997, at the Annual Meeting of 
the Shareholders to be held on Monday, May 5, 1997, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                        _____       _____          _____

  1. Paul S. Amos             7. Joe Frank Harris      13. E. Stephen Purdom
  2. Daniel P. Amos           8. Elizabeth J. Hudson   14. Barbara K. Rimer
  3. J. Shelby Amos, II       9. Kenneth S. Janke, Sr. 15. Henry C. Schwob
  4. Michael H. Armacost     10. Charles B. Knapp      16. J. Kyle Spencer
  5. M. Delmar Edwards, M.D. 11. Hisao Kobayashi       17. Glenn Vaughn, Jr.
  6. George W. Ford, Jr.     12. Yoshiki Otake                           

2.  Amendment of Article IV of the Company's  For      Against       Abstain
    Articles of Incorporation, to increase
    the Company's authorized shares of 
    Common Stock from 175,000,000 shares 
    to 400,000,000 shares.                   _____      _____         _____

3.  Adoption of the AFLAC Incorporated 1997   For      Against       Abstain
    Stock Option Plan.                       _____      _____         _____

4.  Ratification of appointment of KPMG Peat  For      Against       Abstain
    Marwick LLP as independent auditors.     _____      _____         _____

5.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3, AND 4.
<PAGE>
ACCT.#          PROXY #                 TOTAL SHARES     
According to the records      Sign here as name(s) appears on account:
of the Company you are        X ____________________________________________
entitled to the following     X ____________________________________________
number of votes:              Date _________________________________, 1997
                           Please sign exactly as name appears on account.
    VOTING RIGHTS          When shares are held by joint tenants, both must
                           sign.  When signing as attorney, executor, admin-
                           istrator, trustee or guardian, please give full
   ________________        title as such.  If a corporation, please sign in
                           full corporate name by President or other
                           authorized officer.  If a partnership, please
                           sign in partnership name by authorized person.

                           If you do not agree with the voting rights, 
                           check here ____ and complete, sign and date the
                           reverse side.

                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.

     ONLY IF YOU DO NOT AGREE WITH THE VOTING RIGHTS shown on the front of 
this Proxy should you complete the following:

AFFIDAVIT
Under the penalties of perjury, I do solemnly swear that I am entitled to 
the number of votes set forth below because
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1997
 



 

 

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