AFLAC INC
10-K, 1997-03-26
ACCIDENT & HEALTH INSURANCE
Previous: AMERICAN ELECTRIC POWER COMPANY INC, 10-K, 1997-03-26
Next: PROVIDENT COMPANIES INC /DE/, 10-K, 1997-03-26



<PAGE>
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549

                                  FORM 10-K

                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934


For the fiscal year ended December 31, 1996       Commission file no. 1-7434
                          -----------------                           ------

                                AFLAC INCORPORATED                          
- ----------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)        

            Georgia                                     58-1167100     
- ------------------------------------            ----------------------------
    (State of Incorporation)                         (I.R.S. Employer  
                                                    Identification No.)   

1932 Wynnton Road, Columbus, Georgia                        31999           
- ------------------------------------            ----------------------------
(Address of principal executive offices)                 (Zip Code)        


       Registrant's telephone number, including area code 706-323-3431     

         SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

                                                     Name of Each Exchange 
             Title of Each Class                      on Which Registered  
      ----------------------------------------------------------------------
        Common Stock, $.10 Par Value                New York Stock Exchange
                                                     Pacific Stock Exchange
                                                      Tokyo Stock Exchange 

     SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:   NONE    

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes  X   No     .
                                                    ----    ---- 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K (Section 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in 
definitive proxy or information statements incorporated by reference in Part 
III of this Form 10-K or any amendment to this Form 10-K.    
                                                          --------  

The number of shares of the registrant's Common Stock outstanding at March 
17, 1997, with $.10 par value, was 136,612,572.  The aggregate market value 
of the voting stock held by non-affiliates of the registrant as of March 17, 
1997 was $5,355,683,873. 




<PAGE>
                   DOCUMENTS INCORPORATED BY REFERENCE                   


PART I         Item 1         Exhibit 13 - pages 13-5 to 13-24 (Management's
                               Discussion and Analysis of Financial
                               Condition and Results of Operations (MD&A)),
                               pages 13-37 to 13-46 (Notes 2 and 3 of the
                               Notes to the Consolidated Financial
                               Statements), and pages 13-57 to 13-58 
                               (Note 10).  The applicable portions of the
                               Company's Annual Report to Shareholders for
                               the year ended December 31, 1996, are
                               included as Exhibit 13        


               Item 2         Exhibit 13 - page 13-23 (Cash Flow section of
                               MD&A) and page 13-48 (Note 5)


PART II        Item 5         Exhibit 13 - pages 13-1, 13-2 and 13-57
                               (Note 10)   


               Item 6         Exhibit 13 - pages 13-3 and 13-4


               Item 7         Exhibit 13 - pages 13-5 to 13-24


               Item 8         Exhibit 13 - pages 13-25 to 13-64



PART III       Item 10        Incorporated by reference from the        
                               definitive Proxy Statement for the Annual 
                               Meeting of Shareholders to be held May 5,
                               1997 (the Proxy Statement)          


               Item 11        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 12        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 13        Incorporated by reference from the Proxy  
                               Statement                                 









                                      i
<PAGE>


                              AFLAC Incorporated                            
                          Annual Report on Form 10-K                        
                     For the Year Ended December 31, 1996 


                               Table of Contents                            
                                                                      Page  
                                                                     ______ 
                                    PART I                                  

Item 1.   Business................................................     I- 1 

Item 2.   Properties..............................................     I-16 

Item 3.   Legal Proceedings.......................................     I-17 

Item 4.   Submission of Matters to a Vote of Security Holders.....     I-17 

Item 4A.  Executive Officers of the Company.......................     I-18 


                                    PART II                                 

Item 5.   Market for Company's Common Equity and Related                 
            Shareholder Matters...................................    II- 1 

Item 6.   Selected Financial Data.................................    II- 1 

Item 7.   Management's Discussion and Analysis of Financial              
            Condition and Results of Operations...................    II- 1 

Item 8.   Financial Statements and Supplementary Data.............    II- 1 

Item 9.   Changes in and Disagreements with Accountants on               
            Accounting and Financial Disclosure...................    II- 1 


                                   PART III                                 

Item 10.  Directors and Executive Officers of the Company.........   III- 1 

Item 11.  Executive Compensation..................................   III- 1 

Item 12.  Security Ownership of Certain Beneficial Owners and            
            Management............................................   III- 1 

Item 13.  Certain Relationships and Related Transactions..........   III- 1 


                                   PART IV                                  

Item 14.  Exhibits, Financial Statement Schedules and Reports           
            on Form 8-K...........................................    IV- 1 



                                      ii
<PAGE>
                                    PART I                                  

ITEM 1.   BUSINESS 

GENERAL DESCRIPTION

     AFLAC Incorporated (the Parent Company) was incorporated in 1973 under 
the laws of the State of Georgia and acts as a general business holding 
company.  The Parent Company is a management company principally engaged, 
through its insurance subsidiaries, in providing supplemental health 
insurance products in the United States and Japan.  In addition, the Parent 
Company, through subsidiaries and a general partnership with American Family 
Life Assurance Company of Columbus (AFLAC), operates in television 
broadcasting.  As a management company, the Parent Company oversees the 
operations of its subsidiaries and provides capital and management services.

     AFLAC Incorporated and its subsidiaries (the Company) have only one 
significant industry segment - insurance.  For financial information 
relating to the Company's foreign and U.S. operations, see Exhibit 13, pages 
13-5 to 13-24 (Management's Discussion and Analysis of Financial Condition 
and Results of Operations (MD&A)) and page 13-37 (Note 2 of Notes to the 
Consolidated Financial Statements), which are incorporated herein by 
reference. 

     During 1996, the Company entered into definitive agreements for the 
sale of its broadcast division business consisting of seven network-
affiliated television stations.  The total pretax gain from this transaction 
is estimated to be $325 million.  Finalization of the transaction is subject 
to approval by the Federal Communications Commission.  The sale of one 
station, WAFB-TV in Baton Rouge, Louisiana, closed on December 31, 1996.  
The pretax and after-tax gains recognized on the sale of WAFB in 1996 were 
$60.3 million and $48.2 million, respectively.  The effect of the after-tax 
gain on 1996 net earnings per share was $.33.  Management expects the sale 
of the six remaining stations to be finalized during the first half of 1997. 
On March 12, 1997, AFLAC Incorporated sold its minor Canadian insurance 
subsidiary.  

     The Parent Company's principal operating subsidiary is AFLAC, which 
operates in the United States and Japan.  AFLAC is a specialty insurer whose 
dominant business is individual supplemental health insurance.  Management 
believes AFLAC is the world's leading writer of cancer expense insurance.  
In recent years, AFLAC has diversified its product offerings to include 
other types of supplemental health products in both the United States and 
Japan.  The Japan Branch (AFLAC Japan) also sells care plans, supplemental 
general medical expense plans and a living benefit life plan.  The United 
States operation (AFLAC U.S.), in addition to cancer expense plans, also 
sells other types of supplemental health insurance, including hospital 
intensive care, accident and disability, hospital indemnity, long-term care, 
short-term disability and Medicare supplement plans.  AFLAC U.S. also offers 
several life insurance plans.  

     The Company is authorized to conduct insurance business in all 50 
states, the District of Columbia, and several U.S. territories and foreign 
countries.  The Company's only significant foreign operation is AFLAC Japan, 
which accounted for 82% of the Company's total revenues in 1996.

     The Company issued a three-for-two stock split on March 18, 1996.  
Share and per-share amounts have been adjusted to reflect this split.
                                    I-1
<PAGE>
     In the fourth quarter of 1996, the Company raised its primary financial 
objective for 1997 through 2000 from 13% to 15% annual growth in operating 
earnings per share to 15% to 17% excluding the effect of foreign currency 
translation.

     During 1996, the board of directors authorized the purchase of up to an 
additional 7.0 million shares of AFLAC Incorporated common stock.  Including 
shares remaining under a previous authorization, the Company had approval to 
purchase up to 8.0 million shares as of December 31, 1996.  The Company had 
purchased 20.4 million shares from the inception of the plan in February 
1994 through December 31, 1996.

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  During the first half of 1995, the yen strengthened substantially 
versus the dollar.  In the third quarter of 1995, the yen began to weaken in 
relation to the dollar and continued to weaken throughout 1996.  The average 
yen-to-dollar exchange rates were 108.84 in 1996, 94.10 in 1995 and 102.26 
in 1994.

     In years when the yen weakens, translating yen into dollars causes 
smaller increases or negative percentage changes for financial results in 
dollars.  When the yen strengthens, translating yen into dollars causes 
larger increases for financial results in dollars.

     Insurance premiums and investment income from insurance operations are 
the major sources of revenues.  The Company's consolidated premium income 
was $5.9 billion for 1996, $6.1 billion for 1995 and $5.2 billion for 1994. 

     The following table sets forth consolidated premiums earned by class 
offered by AFLAC in Japan and the United States for the three years ended 
December 31.

(In thousands)                         1996          1995          1994 
                                    ----------    ----------    ---------- 
Premiums earned:
  Health insurance                 $ 5,690,886   $ 6,037,206   $ 5,148,406 
  Life and other insurance             206,480        17,937        15,149 
                                    ----------    ----------    ---------- 
     Total U.S. and Japan
       premiums earned             $ 5,897,366   $ 6,055,143   $ 5,163,555 
                                    ==========    ==========    ========== 
















                                    I-2
<PAGE>
     The following table sets forth the changes in annualized premiums in 
force for AFLAC health insurance for the years ended December 31.

 (In thousands)                       1996          1995          1994  
                                   ----------    ----------    ----------
Annualized premiums in force, 
  at beginning of year            $ 5,837,883   $ 5,578,987   $ 4,460,076
    New issues including
      policy conversions              763,836       965,321       922,773
    Change in unprocessed 
      policies                         18,587      (107,287)      212,058
    Lapses and surrenders            (414,628)     (408,366)     (347,020)
    Other                               3,284       (11,676)     (129,932)
    Foreign currency translation
      adjustment                     (571,011)     (179,096)      461,032
                                   ----------    ----------    ----------
Annualized premiums in force,
  at end of year                  $ 5,637,951   $ 5,837,883   $ 5,578,987
                                   ==========    ==========    ==========



INVESTMENTS AND INVESTMENT RESULTS 

     The Company classifies all fixed-maturity securities as available for 
sale.  All fixed-maturity and equity securities are carried at fair value.  
The fair value of fixed-maturity securities available for sale exceeded 
amortized cost by $2.4 billion and $2.6 billion at December 31, 1996 and 
1995, respectively.





























                                    I-3
<PAGE>
    The following table shows an analysis of invested assets at December 31:

(In thousands)                       1996             1995         % Change
                                 ------------     ------------     --------
AFLAC U.S.:

  Total invested assets, at
    cost or amortized cost       $  1,910,154     $  1,543,549        23.8%

  Unrealized gains
    on securities available
    for sale                          101,258          128,697
                                 ------------     ------------ 
    Total invested assets        $  2,011,412     $  1,672,246        20.3%
                                 ============     ============      ======

AFLAC Japan:

  Total invested assets, at
    cost or amortized cost       $ 16,390,997     $ 15,924,083         2.9%

  Unrealized gains
    on securities available
    for sale                        2,334,537        2,468,018
                                 ------------     ------------  
    Total invested assets        $ 18,725,534     $ 18,392,101         1.8%
                                 ============     ============      ======

Consolidated:

  Total invested assets, at
    cost or amortized cost       $ 18,309,930     $ 17,447,551         4.9%

  Unrealized gains
    on securities available
    for sale                        2,436,605        2,597,413
                                 ------------     ------------  
    Total invested assets        $ 20,746,535     $ 20,044,964         3.5%
                                 ============     ============      ======

     Net investment income was $1.0 billion in 1996, unchanged from 1995.  
Net investment income in 1995 was $186.1 million higher than in 1994.  It is 
generally AFLAC's policy to invest in high-grade investments, principally in 
government and high-quality public utility and corporate bonds. 

     AFLAC primarily operates within the investment environments of the 
United States and Japan.  Although aspects of these two financial markets 
are slowly converging, they remain fundamentally different.  For example, 
differences in asset selection, liquidity, credit quality, accounting 
practices, insurance regulations and taxation affect the way the Company 
invests and purchases securities.  The challenge is to integrate the varied 
market characteristics of Japan and the United States into a unified and 
coherent investment strategy.  The Company has streamlined and integrated 
the organizational structure of investment operations into a single 
functional unit and has set specific worldwide criteria regarding credit 
quality, liquidity, compliance with regulatory requirements and conformance 
to product needs.

                                    I-4
<PAGE>
     For information on the composition of the Company's investment 
portfolio and investment results, see Part IV, Schedule I, and Exhibit 13, 
pages 13-16 to 13-24 (discussions relating to Balance Sheet and Cash Flow) 
and pages 13-41 to 13-47 (Notes 3 and 4 of Notes to the Consolidated 
Financial Statements), which are incorporated herein by reference.


INVESTMENTS - JAPAN

     Approximately 96% of the 301.4 billion yen ($2.6 billion) that AFLAC 
Japan had available for investment activities was invested in yen-
denominated securities at an average yield to maturity of 3.92%.  The 
company invested 26.6% of the total funds available in Japanese government 
bonds at an average yield to maturity of 3.46% and allocated 56.6% to 
longer-dated securities at an average rate of 4.29%.  An additional 12.3% 
was invested in yen-denominated securities of various other sectors.  
Dollar-denominated securities accounted for the remaining 4.5% of the 
purchases in 1996 at an average yield to maturity of 7.20%.

     At year-end 1996, Japanese government bonds accounted for 37.2% of 
AFLAC Japan's total investments (at amortized cost).  Twenty-year government 
bonds made up the majority of AFLAC Japan's government bond holdings.  AFLAC 
Japan continued to use longer-dated corporate instruments in 1996, which 
provide a better match of asset and liability durations, and these 
instruments accounted for 30.1% of total investments in Japan at year-end.  
At the end of the year, municipal securities represented 3.8% of the total 
investments, while utility bonds represented 15.3%.  Other assorted sectors 
accounted for 5.5%, and dollar-denominated securities represented 8.1% of 
AFLAC Japan's total investments.

     Low investment yields have posed difficulties for the entire insurance 
industry in Japan for several years.  To help insurers address the problem 
of low rates of return, the Ministry of Finance (MOF) has required the 
industry to raise premium rates on new policies for four consecutive years. 
The most recent rate increase, which was implemented on all policies sold 
after October 1, 1996, will benefit AFLAC Japan in the long run.  In the 
meantime, management believes the Company's investment approach in Japan 
provides the Company with an advantage over its competitors.  The Company's 
asset allocation is much different than the industry as a whole, and 
management believes it is better suited to a low interest rate environment. 
As in 1995, the Company's portfolio yield was once again the third highest 
among all life insurers in Japan based on March 31, 1996 data submitted to 
the MOF.

     The Company's investments in the Japanese equity and investment real 
estate markets continued to be immaterial in 1996.


INVESTMENTS - U.S.

     Profits repatriated from AFLAC Japan to AFLAC U.S. totaled $217.3 
million in 1996, up from $140.5 million in 1995.  AFLAC U.S. in turn paid 
additional dividends to the Parent Company in 1996 in the amount of $64.3 
million.  Repatriation has a positive effect on consolidated results because 
higher investment yields can be earned on funds invested in the United 
States.  Also, income tax expense is presently lower on investment income 
earned in the United States.  The Company expects future profit repatriation 
to continue to have a positive impact on its consolidated net earnings.
                                    I-5
<PAGE>
     AFLAC U.S. continued to focus on purchasing securities that emphasize 
safety and liquidity.  AFLAC U.S. maintained its overall investment quality 
throughout the year.  Approximately 44% of the fixed-maturity portfolio was 
rated "AA" or better at the end of the year.

     Including profit repatriation and proceeds from bond swaps and 
redemptions, AFLAC U.S. invested $977.4 million in 1996.  Of that amount, 
approximately 31.0% was invested in U.S. government or agency securities at 
an average yield to maturity of 7.60%, 65.0% was invested in corporate 
fixed-maturity securities at 7.49%, and 1.8% was allocated to various other 
sectors.  Approximately $21.6 million, or 2.2% of total funds available for 
investment, were added to the AFLAC U.S. equity portfolio.

     At the end of 1996, fixed-maturity securities continued to dominate 
AFLAC U.S. total investments.  Fixed-maturity securities represented 84.9% 
of total investments at the end of the year.  Within that category, U.S. 
government and agency securities accounted for 20.6% of the holdings, while 
corporate securities were 73.0%.  Equity investments made up 6.0% of total 
investments.  Mortgage loans on real estate remained immaterial.


INSURANCE - JAPAN

     The following table sets forth AFLAC Japan's premiums earned by product 
line for the last three years ended December 31.

(In thousands)                         1996         1995         1994
                                    ----------   ----------   ----------
Premiums earned:  
  Cancer expense                   $ 4,314,821  $ 4,752,338  $ 4,054,697
  Other accident and health            445,704      440,635      316,395
  Life insurance                       191,035        2,378            -
                                    ----------   ----------   ----------
    Total AFLAC Japan
      premiums earned              $ 4,951,560  $ 5,195,351  $ 4,371,092
                                    ==========   ==========   ==========


     The following table sets forth the changes in annualized premiums in 
force for AFLAC Japan health insurance for the years ended December 31:

(In thousands)                          1996         1995         1994
                                     ----------   ----------   ----------
Annualized premiums in force,
  at beginning of year              $ 4,900,779  $ 4,718,783  $ 3,672,594
    New issues including
      policy conversions                442,629      690,170      680,879
    Change in unprocessed
      policies                           23,878     (105,496)     209,392
    Lapses and surrenders              (181,756)    (200,507)    (163,047)
    Other                               (18,103)     (23,075)    (142,067)
    Foreign currency translation
      adjustment                       (571,011)    (179,096)     461,032
                                     ----------   ----------   ----------
Annualized premiums in force,
  at end of year                    $ 4,596,416  $ 4,900,779  $ 4,718,783
                                     ==========   ==========   ==========

                                    I-6
<PAGE>
INSURANCE PLANS - JAPAN

     AFLAC's insurance is supplemental in nature and is designed to provide 
insurance to cover the medical and nonmedical costs that are not reimbursed 
by other forms of Japanese health insurance coverage.

     The cancer expense insurance plans offered in Japan provide a fixed 
daily indemnity benefit for hospitalization and outpatient services related 
to cancer and a lump sum benefit upon initial diagnosis of internal cancer. 
The plans differ from the AFLAC U.S. cancer plans (described on pages I-11 
and I-12) in that the Japanese policies also provide death benefits and cash 
surrender values (the Company estimates that approximately 28% of the 
premiums earned are associated with these benefits).  In 1997, AFLAC Japan 
will offer an economy cancer plan that has lower premiums and benefits.  
This new plan should appeal to those who may have postponed a purchase 
decision due to the weak economy in Japan.

     In 1992, AFLAC broadened its product line with the introduction of a 
new care product.  Care insurance provides periodic benefits to those who 
become bedridden, demented or seriously disabled due to illness or accident. 
This plan is offered with several riders, providing death benefits or 
additional care benefits to enhance coverage.  Prior to the introduction of 
this care plan, AFLAC marketed a plan that primarily provided dementia care 
benefits.  

     In 1995, the Company introduced two other products in Japan.  The first 
product is an improved medical expense policy.  It is similar to hospital 
indemnity insurance products in the United States and provides cash benefits 
to policyholders when they are hospitalized.  The market for medical expense 
coverage in Japan is very competitive, but the Company believes the revised 
policy gives AFLAC Japan's agents greater flexibility in product offerings.

     AFLAC Japan also introduced a new living benefit life plan.  This 
product is a life insurance policy that provides lump-sum benefits when 
policyholders experience heart attack, cancer or stroke.  The Company is 
offering this product in two forms - as a stand-alone policy or as a rider 
to the cancer plan.  The rider adds heart attack and stroke benefits to the 
cancer policy.  Marketing efforts for living benefit life primarily focus on 
the sale of the rider.  Introduction of the rider began in late 1995. Sales 
of the rider for 1996, its first full year of availability, were $282.9 
million in new annualized premium, representing 1.6 million units.

     Due to the continued low level of available investment yields in Japan, 
the Ministry of Finance has required insurers to increase premium rates on 
new policy issues in recent years.  AFLAC Japan increased premium rates by 
an average of 16% on all cancer policy sales made after July 1, 1994.  
Premium rates on care policy new issues were increased by an average of 16% 
in September 1995.  As a result of continuing low yields, the Company 
increased premium rates on all new policy issues by approximately 13% 
beginning in the fourth quarter of 1996.



AGENCY FORCE - JAPAN

     The development of a "corporate agency" system has been important to 
the growth of AFLAC Japan.  Affiliated corporate agencies are formed when 
companies establish subsidiary businesses to sell AFLAC products to their 
                                    I-7
<PAGE>
employees, suppliers and customers.  These agencies help AFLAC Japan reach 
the employees of almost all of Japan's large corporations.  AFLAC has no 
ownership interest in these corporate agencies.

     AFLAC products are also sold through independent corporate agencies and 
individual agencies that are not affiliated with large companies.  At 
December 31, 1996, there were 5,166 agencies in Japan with 20,067 licensed 
agents.  Agents' activities are principally limited to insurance sales, with 
policyholder service functions handled by the main office in Tokyo and 50 
offices located throughout Japan.


COMPETITION - JAPAN

     In 1974, AFLAC became the second foreign (non-Japanese) life insurance 
company to gain direct access to the Japanese insurance market by obtaining 
a license to do business in Japan.  Through 1981, AFLAC was the only company 
in Japan authorized to issue a cancer expense insurance policy.  Since that 
time, several other life companies offer cancer insurance.  However, AFLAC 
remains the leading issuer of cancer expense insurance coverage in Japan, 
principally due to its lead time in the market, unique marketing system (see 
Agency Force), low-cost operations and product expertise developed in the 
United States.  AFLAC has been very successful in the sale of cancer expense 
policies in Japan, with 12.6 million cancer policies in force at December 
31, 1996.

     In December 1996, the governments of the United States and Japan 
reached an agreement on deregulation of the Japanese insurance industry.  
The agreement calls for the gradual liberalization of the industry over the 
next four years and includes provisions to avoid "radical change" in the 
third sector of the insurance industry.  AFLAC and other foreign-owned 
insurers, as well as some small to medium-sized Japanese insurers, operate 
primarily in the third sector.  One of the measures for avoiding radical 
change in the third sector is the prohibition of additional Japanese life 
and non-life insurance companies from selling cancer or medical insurance 
until January 1, 2001.

     AFLAC's strategy for future growth in Japan centers on broadening the 
Company's product line and expanding the distribution system.  Although the 
basic plan for growth is the same in Japan as in the United States, 
management has had to formulate a strategy specifically tailored for the 
Japanese insurance marketplace, which is very different from the U.S. 
system.  There are only 44 life insurance companies in Japan, compared with 
more than 2,000 life insurers in the United States. In Japan, insurers have 
traditionally been restricted in the types of policies they could offer.  
However, as Japan begins deregulating the insurance industry, the 
marketplace should become more competitive, with insurers able to offer more 
types of products as they do in the United States.


REGULATION AND REMITTANCE OF FUNDS - JAPAN

     Payments are made from AFLAC Japan to the Parent Company for management 
fees, and to AFLAC U.S. for allocated expenses and remittances of earnings. 
These payments totaled $253.6 million in 1996, $179.5 million in 
1995 and $167.9 million in 1994.  Management fees paid to the Parent Company 
are largely based on expense allocations.

                                    I-8
<PAGE>
     A portion of AFLAC Japan's annual earnings, as determined on a Japan 
statutory accounting basis, can be remitted each year to AFLAC U.S. after 
satisfying various conditions imposed by Japanese regulatory authorities for 
protecting policyholders and obtaining remittance approvals from such 
authorities.  These conditions include compliance with risk-based capital 
guidelines for Japanese insurers.  Profit remittances to the United States 
can fluctuate due to changes in the amounts of Japanese regulatory earnings. 
Among other items, factors affecting regulatory earnings include Japanese 
regulatory accounting practices and fluctuations in currency translations of 
AFLAC Japan's U.S. dollar-denominated investments into yen.  It is expected 
that profit remittances will continue in future years, based on projected 
annual earnings of AFLAC Japan as computed on a Japanese regulatory 
accounting basis.

     Japan statutory accounting practices differ in many respects from U.S. 
generally accepted accounting principles.  Under Japan statutory accounting 
practices, policy acquisition costs are charged off immediately, policy 
benefit and claim reserving methods are different, deferred income tax 
liabilities are not recognized, and investment securities are generally 
carried at cost less certain market value adjustments.

     The Japanese Ministry of Finance imposes solvency standards that 
represent a form of risk-based capital requirements.  AFLAC Japan must meet 
these requirements to continue profit transfers to AFLAC U.S.  At this time, 
AFLAC Japan is in compliance with these standards, and management does not 
expect these requirements to adversely affect the repatriation of funds from 
Japan in the foreseeable future.

     The Life Insurance Association of Japan, an industry organization, is 
currently implementing a policyholder protection fund.  The purpose of the 
fund is to provide capital support to member companies for business assumed 
from insolvent life insurers.  AFLAC Japan has pledged investment securities 
to the Life Insurance Association of Japan for this program.  The Company 
retains ownership of the securities and receives the related investment 
income.  The amount of securities pledged is based on premium income and 
policy reserves.  As of December 31, 1996, $49.5 million, at fair value, of 
AFLAC Japan's investment securities had been pledged to this fund.

     In 1994, the Japanese government passed a package of tax reform bills 
centering on an increase in the consumption tax, which is similar to a sales 
tax in the United States.  The consumption tax is scheduled to increase from 
the current rate of 3% to 5% effective April 1, 1997.  AFLAC Japan currently 
incurs consumption tax on agents' commissions.  Had the rate increase been 
enacted effective January 1, 1996, pretax operating earnings would have been 
reduced by approximately $16.4 million ($9.0 million after income tax) in 
1996.  The Company is in the process of evaluating changes in its 
compensation arrangements with its agents to mitigate a portion of this tax 
increase.

     In late 1996, the Japanese government proposed new income tax 
provisions that would increase Japan's income taxes on investment income 
received by foreign companies operating in Japan from securities issued from 
their home country.  The government plans to finalize the proposal near the 
end of March 1997.  The new provisions are expected to be effective 
beginning in 1998.  If the proposal had been enacted in 1996 in its present 
form, AFLAC Japan's income tax expense would have been increased, and net 
earnings of the Company would have decreased by approximately $23.7 million 
for the year 1996.
                                     I-9
<PAGE>
     Management is evaluating the impact of this proposal and will seek to 
mitigate much of the tax impact through investment alternatives and by 
restructuring portions of the existing investment portfolio.  Based on a 
preliminary review, management does not expect this tax change as it is 
presently proposed to materially affect future net earnings of the Company.

     The insurance business in Japan, which is conducted as a branch office 
of AFLAC, is subject to regulation by the MOF, similar to the regulation and 
supervision in the United States as described on pages I-14 and I-15 under 
"Regulation - U.S."  AFLAC Japan files annual reports and financial 
statements for the Japanese insurance operations based on a March 31 year-
end, prepared in accordance with Japanese regulatory accounting practices 
prescribed or permitted by the MOF.  Also, financial and other affairs of 
AFLAC Japan are subject to examination by the MOF.  

     Reconciliations of AFLAC Japan net assets on a GAAP basis to net assets 
determined on a Japanese regulatory accounting basis as of December 31 are 
as follows:

     (In thousands - unaudited)                     1996           1995   
                                                 ----------     ---------- 
Net assets on GAAP basis                        $ 1,697,003    $ 1,817,106 
Elimination of deferred policy 
  acquisition costs                              (2,022,899)    (2,067,409)
Adjustment to carrying value of fixed-
  maturity securities                            (2,561,097)    (2,613,600)
Adjustment to policy liabilities                  2,476,384      2,205,072 
Elimination of deferred income taxes              1,006,550      1,211,187 
Reduction in premiums receivable                   (124,829)      (237,929)
Other, net                                           (4,222)        98,378 
                                                 ----------      --------- 
  Net assets on Japanese regulatory
    accounting basis                            $   466,890     $  412,805 
                                                 ==========      ========= 

     For additional information regarding AFLAC Japan's operations, see 
Exhibit 13, pages 13-9 to 13-13 (AFLAC Japan section of MD&A) and pages 13-
37 and 13-57 (Notes 2 and 10 of Notes to the Consolidated Financial 
Statements), which are incorporated herein by reference.


EMPLOYEES - JAPAN

     AFLAC Japan employed 1,584 full-time and 236 part-time employees at 
December 31, 1996.  AFLAC Japan considers its employee relations to be 
excellent.












                                    I-10
<PAGE>
INSURANCE - U.S.

     The following table sets forth AFLAC U.S. premiums earned by product 
line for the last three years ended December 31.

 (In thousands)                            1996        1995        1994   
                                         --------    --------    -------- 
Premiums earned:
  Cancer expense                        $ 429,006   $ 402,789   $ 384,943 
  Other accident and health               501,355     441,444     392,371 
  Life insurance                           15,445      15,559      15,149 
                                         --------    --------    -------- 
     Total AFLAC U.S. 
       premiums earned                  $ 945,806   $ 859,792   $ 792,463 
                                         ========    ========    ======== 

     The following table sets forth the changes in annualized premiums in 
force for AFLAC U.S. health insurance for the years ended December 31.

 (In thousands)                           1996        1995         1994
                                       ---------    ---------    ---------
Annualized premiums in force, at
  beginning of year                   $  937,104   $  860,204   $  787,482
    New issues including policy
      conversions                        321,207      275,151      241,894
    Change in unprocessed policies        (5,291)      (1,791)       2,666
    Lapses                              (232,872)    (207,859)    (183,973)
    Other                                 21,387       11,399       12,135
                                       ---------    ---------    ---------
Annualized premiums in force, at
  end of year                         $1,041,535   $  937,104   $  860,204
                                       =========    =========    =========


HEALTH INSURANCE PLANS - U.S.

     AFLAC's insurance is supplemental in nature and is designed for people 
who already have major medical or primary insurance coverage.  AFLAC's 
supplemental health insurance plans are guaranteed renewable for the 
lifetime of the policyholder.  Guaranteed-renewable coverage may not be 
cancelled by the insurer, but premium rates on existing and future policies 
may be increased by class of policy in response to claims experience higher 
than originally expected (subject to federal and state loss-ratio 
guidelines) on a uniform, nondiscriminatory basis subject to state 
regulatory approval.  

     AFLAC's cancer plans are designed to provide insurance benefits for 
medical and nonmedical costs that are generally not reimbursed by major 
medical insurance.  AFLAC currently offers a series of four different cancer 
plans in the United States that vary by benefit amount and type.  All four 
plans provide a first occurrence benefit that pays an initial amount when 
internal cancer is first diagnosed, a fixed amount for each day an insured 
is hospitalized for cancer treatment, and benefits for medical, radiation, 
chemotherapy, surgery and a "wellness" benefit applicable toward certain 
diagnostic tests such as mammograms, pap smears, flexible sigmoidoscopy, 
etc.  Two of the plans currently offered contain benefits that reimburse the 
insured for nursing services, anesthesia, prosthesis, blood, plasma, second 

                                    I-11
<PAGE>
surgical opinion, ambulance, transportation, family lodging, extended care 
facility, bone marrow transplant and hospice.  The remaining two plans make 
these benefits available as an optional schedule of benefits rider.  AFLAC 
also issues several riders, including one that increases the amount of the 
first occurrence benefit on each rider anniversary date until the covered 
person reaches age 65 or until internal cancer is diagnosed.  AFLAC 
periodically introduces new forms of coverage, revising benefits and related 
premiums based upon the anticipated needs of the policyholders and AFLAC's 
claim experience.

     AFLAC offers an accident and disability policy to protect against 
losses resulting from accidents.  The accident portion of the policy 
includes lump sum benefits for accidental death, dismemberment and specific 
injuries.  Fixed benefits for hospital confinement, emergency treatment, 
follow-up treatments, ambulance, transportation, family lodging, wellness, 
prosthesis, medical appliances and physical therapy are also provided.  
Optional disability riders are available to the primary insured only and 
include choices of a sickness disability rider, on-the-job disability rider 
and off-the-job disability rider.  These benefits are payable up to a 
maximum benefit period of one year and for one disability at a time.

     AFLAC currently markets five of the Medicare Supplement Standardized 
Plans, with the majority of sales coming from Plans F and C.  The plans are 
priced on an issue-age basis.  Under this method, rates are revised due to 
changes in the Medicare program and medical inflation.  There is no 
automatic rate increase due to the aging of the insured.  Premium rates are 
determined based on zip code groupings, which are adjusted for increases in 
costs for each area.  The benefits provided range from the basic plan, 
covering Part A and B coinsurance, to plans with more extensive coverage, 
including Part A and B deductibles, skilled nursing coinsurance, Part B 
excess and other benefits.  AFLAC U.S. does not market the standardized 
plans covering prescription drug benefits.

     AFLAC also issues other supplemental health insurance, such as 
intensive care, which is a low-premium policy that provides protection 
against the high cost of intensive care facilities during hospital 
confinement, regardless of reimbursements from other insurers.  Other types 
of health insurance issued by AFLAC include a long-term convalescent care 
policy, long- and short-term disability, and a hospital confinement 
indemnity policy.  


LIFE INSURANCE PLANS - U.S.

     AFLAC issues various life insurance policies including whole life, 
limited pay life, voluntary group term life and term life coverage. 


AGENCY FORCE AND MARKETING - U.S.

     AFLAC's sales force comprises independent sales agents who are licensed 
to sell accident and health insurance.  Many are also licensed to sell life 
insurance.  Most agents' efforts are directed toward selling supplemental 
health insurance.  The 1996 monthly average number of U.S. agents actively 
producing business was 6,665, compared with 6,121 in 1995 and 5,489 in 1994. 



                                     I-12
<PAGE>
     Agents' activities are principally limited to sales, with policyholder 
service functions, including issuance of policies, premium collection, 
payment notices and claims handled by the staff at headquarters. Agents are 
paid commissions based on first-year and renewal premiums from their sales 
of health and life insurance products.  AFLAC's state, regional and district 
sales coordinators, who are independent contractors, are compensated by 
override commissions.  

     AFLAC has concentrated on the development of "payroll marketing" in 
marketing its policies.  Payroll marketing offers policies to individuals 
through common media such as trade and other associations or at the work 
site.  This manner of marketing is distinct from "group" insurance sales in 
that each individual insured is directly contacted by the sales associate.  
Policies are individually underwritten in the payroll market, with premiums 
generally paid by the employee.  Additionally, AFLAC supplemental policies 
are portable in that individuals may retain their full insurance coverage 
upon separation from employment or such affiliation, generally at the same 
premium.  A major portion of premiums on such sales are collected through 
payroll deduction or other forms of group billings.  Group-issued plans 
normally result in a lower average age of the insured at the time of policy 
issuance and also result in certain savings in administrative costs, a 
portion of which are passed on to the policyholder in the form of reduced 
premiums.  Management believes that payroll marketing enables the agency 
force to reach a greater number of prospective policyholders than individual 
solicitation and that this method lowers distribution costs.  

     Another valuable marketing and sales tool is the flexible benefits 
program, or cafeteria plan, which allows an employee to pay for medical 
insurance using pretax dollars.  These programs help achieve increased 
penetration as agents are required to present the program to all employees. 
They also help improve overall persistency levels due to the limited changes 
allowed during the plan year.

     During 1996 and 1995, AFLAC continued to develop marketing arrangements 
with insurance brokers.  Insurance brokers generally have better access to 
larger payroll groups than independent agents.  The core of the Company's 
distribution network will remain independent agents.

     In 1996, AFLAC's U.S. premiums collected were $934.5 million, 7.0% of 
which was collected in Georgia, 6.8% in Texas, 6.7% in Florida, 5.6% in 
North Carolina and 5.0% in Tennessee.  Premiums collected in all other 
states were individually less than 5% of AFLAC's U.S. premiums.


COMPETITION - U.S.

     The accident and health and life insurance industry in the United 
States is highly competitive.  AFLAC competes with a large number of other 
insurers, some of which have been in business for a longer period of time or 
have greater financial resources.  In the United States, there are more than 
2,000 life and accident and health insurance companies, most of which 
operate in the states AFLAC conducts business.

     Private insurers and voluntary and cooperative plans, such as Blue 
Cross and Blue Shield, provide insurance for meeting basic hospitalization 
and medical expenses.  Much of this insurance is sold on a group basis.  The 
federal and state governments also pay substantial costs of medical 

                                     I-13
<PAGE>
treatment through Medicare and Medicaid programs.  Such major medical 
insurance generally covers a substantial amount of the medical (but not 
nonmedical) expenses incurred by an insured as a result of cancer or other 
major illnesses.  AFLAC's policies are designed to provide coverage that is 
supplemental to coverage provided by major medical insurance.  AFLAC's 
benefits may also be used to defray nonmedical expenses.

     Since other insurers generally do not provide full coverage of medical 
expenses or any coverage of nonmedical expenses, AFLAC's supplemental 
insurance is not an alternative to major medical insurance, but is sold to 
complement (supplement) major medical insurance by helping cover the gap 
between major medical insurance reimbursements and the total costs of an 
individual's health care. AFLAC thus competes only indirectly with major 
medical insurers in terms of premium rates and similar factors.  However, 
the scope of the major medical coverage offered by other insurers does 
represent a limitation on the market for AFLAC's products.  Accordingly, 
expansion of coverage by other insurers or governmental programs could 
adversely affect AFLAC's business opportunities.  Conversely, any reduction 
of coverages, such as increased deductibles and copayments, by other 
insurers or governmental programs could favorably affect AFLAC's business 
opportunities.

     AFLAC competes directly with other insurers offering supplemental 
health insurance and believes that its current policies and premium rates 
are generally competitive with those offered by other companies selling 
similar types of insurance.  

     For additional information regarding U.S. insurance operations, see 
Exhibit 13, page 13-13 to 13-15 (AFLAC U.S. section of MD&A), which is 
incorporated herein by reference.


REGULATION - U.S.

     The Parent Company and its insurance subsidiaries are subject to state 
regulations in the United States as an insurance holding company system.  
Such regulations generally provide that transactions between companies 
within the holding company system must be fair and equitable.  In addition, 
transfer of assets among such affiliated companies, certain dividend 
payments from insurance subsidiaries and material transactions between 
companies within the system are subject to prior notice to, or approval by, 
state regulatory authorities.

     AFLAC and its insurance subsidiaries, in common with all U.S. insurance 
companies, are subject to regulation and supervision in the states and other 
jurisdictions in which they do business.  In general, the insurance laws of 
the various jurisdictions establish supervisory agencies with broad 
administrative powers relating to, among other things: granting and revoking 
licenses to transact business, regulating trade practices, licensing agents, 
prior approval of forms of policies and premium rate increases, standards of 
solvency and maintenance of specified policy benefit reserves and minimum 
loss ratio requirements, capital for the protection of policyholders, 
limitations on dividends to shareholders, the nature of and limitations on 
investments, deposits of securities for the benefit of policyholders, filing 
of annual reports and financial statements prepared in accordance with 
statutory insurance accounting practices prescribed or permitted by the 
regulatory authorities, and periodic examinations of the 

                                     I-14
<PAGE>
financial, market conduct, and other affairs of insurance companies.  In 
addition, the National Association of Insurance Commissioners (NAIC) is 
currently working on regulatory initiatives relating to investments, 
reinsurance, dividend restrictions, revision of the risk-based capital 
formula and other matters.

     Currently, prescribed or permitted statutory accounting principles 
(SAP) may vary between states and between companies.  The NAIC is in the 
process of recodifying SAP to promote standardization throughout the 
industry.  Completion of this project will result in changes in statutory 
accounting practices for the Company.  The impact on the Company's statutory 
capital and surplus is not presently determinable.

     For further information concerning state regulatory and dividend 
restrictions, see Exhibit 13, page 13-57 (Note 10 - Statutory Accounting and 
Dividend Restrictions of Notes to the Consolidated Financial Statements), 
incorporated herein by reference.

     The NAIC risk-based capital formula for U.S. life insurance companies 
established capital requirements relating to insurance risk, business risk, 
asset risk and interest rate risk.  These requirements are intended to 
facilitate identification by insurance regulators of inadequately 
capitalized insurance companies based upon the types and mixtures of risks 
inherent in the insurer's operations.  The formulas for determining the 
amount of risk-based capital specify various weighting factors that are 
applied to financial balances or various levels of activity based on the 
perceived degree of risk.  Regulatory compliance is determined by a ratio of 
the company's regulatory total adjusted capital to its authorized control 
level risk-based capital, as defined by the NAIC.  Companies below specific 
trigger points or ratios are classified within certain levels, each of which 
requires specified corrective action.  The levels are company action, 
regulatory action, authorized control and mandatory control.  AFLAC's NAIC 
risk-based capital ratio continues to reflect a very strong statutory 
capital and surplus position.

     Currently, three states have laws, regulations or regulatory practices 
that either prohibit the sale of specified disease insurance, such as 
AFLAC's cancer expense insurance, or make its sale impractical.  These 
states are Massachusetts, New Jersey and New York.  Regulations in 
Connecticut were recently changed to allow the sale of specified disease 
insurance beginning in June 1997.  The remainder of the states do not impose 
prohibitions or restrictions that prevent AFLAC from marketing cancer 
expense insurance.  AFLAC U.S. is marketing several of its other products in 
these states, directly or through a subsidiary.

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business therein can be assessed up to prescribed limits for 
policyholder losses incurred by insolvent companies with similar lines of 
business.  Such assessments have not been material to the Company in recent 
years.  The Company believes that future assessments relating to companies 
currently involved in insolvency proceedings will not materially impact the 
consolidated financial statements.






                                     I-15
<PAGE>
EMPLOYEES - U.S.

     In its U.S. insurance operations, the Company employed 1,697 full-time 
and 32 part-time employees at December 31, 1996.  The Company considers its 
employee relations to be excellent.


RESERVES - JAPAN AND U.S.

     The reserves reported in the financial statements have been computed in 
accordance with generally accepted accounting principles (GAAP).  These 
reserves differ from those reflected in the various regulatory financial 
statements filed by the Company.  Such differences arise from the use of 
different mortality, morbidity, interest, lapse assumptions and actuarial 
reserving methods as required by the laws of the various states and Japan.


OTHER OPERATIONS

     The Company's other operations primarily include seven network-
affiliated television stations located in small to mid-size U.S. markets.  
Broadcast revenues increased 13.3% in 1996 and 5.1% in 1995 primarily due to 
increased advertising revenues from an improved U.S. economy and from the 
political elections in 1996.

     As previously mentioned, the Company entered into definitive agreements 
for the sale of its broadcast division business.  The sale of one station, 
WAFB-TV in Baton Rouge, Louisiana, closed on December 31, 1996.  Management 
expects the sale of the remaining six stations will close during the first 
half of 1997.

     The Broadcast Division employed 477 full-time and 87 part-time 
employees at December 31, 1996.  The Broadcast Division considers its 
employee relations to be excellent.  The Company's other operations, in 
addition to Broadcast, had 308 employees at December 31, 1996; employee 
relations are considered to be excellent.

     For additional information regarding other operations, see Exhibit 13, 
page 13-15 (Other Operations section of MD&A), which is incorporated herein 
by reference.



ITEM 2.  PROPERTIES

     AFLAC owns an 18-story office building, which is the worldwide 
headquarters of the Parent Company and AFLAC, along with a six-story parking 
garage.  These structures are located on approximately 14 acres of land in 
Columbus, Georgia.  The Company also owns two additional buildings located 
on the same property.  AFLAC also owns administrative office buildings 
located nearby.  AFLAC New York occupies leased office space in Albany, New 
York.

     In Tokyo, Japan, AFLAC owns an 11-story administrative office building, 
which was completed in April 1994.  AFLAC also leases office space in Tokyo 
along with regional sales offices located throughout the country, and owns a 
training facility in Tokyo.

                                    I-16
<PAGE>
     The Broadcast Division owns land, buildings, transmission towers and 
other broadcast equipment in the cities where its six television stations 
are located.  These properties will be sold in conjunction with the sale of 
the Broadcast Division during the first half of 1997.



ITEM 3.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years.  During 1995, the Company settled 
certain litigation in Alabama related to an ancillary line of business.  
However, the settlement was not material to the Company's consolidated net 
earnings for the year.  Although the final results of any litigation cannot 
be predicted with certainty, the Company believes the outcome of the 
litigation still pending will not have a material adverse effect on the 
financial position of the Company.



ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     There were no matters submitted to the security holders for a vote in 
the fourth quarter ended December 31, 1996.































                                    I-17
<PAGE>
ITEM 4A.  EXECUTIVE OFFICERS OF THE COMPANY
        NAME                   PRINCIPAL OCCUPATION (*)               AGE
- -------------------       -------------------------------------       ---

Daniel P. Amos            President; Chief Executive Officer of        45
                            AFLAC Incorporated and AFLAC, Vice
                            Chairman of AFLAC Incorporated   


Paul S. Amos              Chairman of the Board of AFLAC               70
                            Incorporated and AFLAC


William J. Bugg, Jr.      Senior Vice President, Corporate             57
                            Actuary of AFLAC


Monthon Chuaychoo         Vice President, Financial Services, of       53
                            AFLAC Incorporated and AFLAC since
                            September 1993; Second Vice President,
                            Assistant Controller of AFLAC 
                            Incorporated and AFLAC to
                            September 1993


Kriss Cloninger III       Executive Vice President, Chief              49
                            Financial Officer of AFLAC Incorporated
                            and AFLAC, and Treasurer of AFLAC
                            Incorporated since March 1993; Senior
                            Vice President, Chief Financial Officer 
                            of AFLAC Incorporated and AFLAC and
                            Treasurer of AFLAC Incorporated from
                            March 1992 until March 1993; Principal,
                            KPMG Peat Marwick LLP, Atlanta, GA until
                            March 1992                  


Martin A. Durant, III     Senior Vice President, Corporate Services,   48
                            of AFLAC Incorporated and AFLAC since
                            August 1993; Vice President and
                            Controller of AFLAC Incorporated and 
                            AFLAC to August 1993


Norman P. Foster          Executive Vice President, Corporate          62
                            Finance, of AFLAC Incorporated 
                            and AFLAC since March 1992; Senior Vice 
                            President, Chief Financial Officer  
                            of AFLAC Incorporated, and AFLAC and 
                            Treasurer of AFLAC Incorporated until
                            March 1992 







                                    I-18
<PAGE>
David Halmrast            Senior Vice President, Director of           57
                            Corporate and Market Development of
                            AFLAC Incorporated since September
                            1996; Senior Vice President, Corporate 
                            Development, of AFLAC until  
                            September 1996; Senior Vice President,
                            Corporate Development of AFLAC
                            Incorporated until December 1993;
                            Senior Vice President and Chief
                            Financial Officer of Colonial
                            Companies, Inc. until July 1992


Kenneth S. Janke Jr.      Senior Vice President, Investor              38
                            Relations, of AFLAC Incorporated
                            since August 1993; Vice President,
                            Investor Relations, of AFLAC 
                            Incorporated until August 1993


Akitoshi Kan              Deputy Chief Financial Officer of AFLAC,     49
                            Senior Vice President, AFLAC Japan,
                            Accounting, Information Systems, ABC
                            and Legal affairs since January 1997;
                            Senior Vice President, AFLAC Japan, 
                            Accounting, Corporate Planning, Audit,
                            and Legal Affairs until January 1997;
                            Vice President, AFLAC Japan Accounting 
                            Department until 1995


Kyoichi Kasuya            Vice President, Chief Actuary, AFLAC         59
                            Japan


Nobuo Kawamura            Senior Vice President, AFLAC Japan,          52
                            Underwriting, Policy Maintenance, 
                            Premium Accounting, Customer Service, 
                            Administration Support


Joseph P. Kuechenmeister  Senior Vice President, Director              55
                            of Marketing of AFLAC


Joey M. Loudermilk        Senior Vice President, General Counsel       43
                            and Corporate Secretary of AFLAC
                            Incorporated and AFLAC, and Director,
                            Legal and Governmental Relations of
                            AFLAC since May 1992; Senior Vice
                            President, Corporate Counsel and 
                            Assistant Secretary of AFLAC 
                            Incorporated and AFLAC and Director,
                            Legal and Governmental Affairs of AFLAC
                            until May 1992



                                    I-19
<PAGE>

Hidefumi Matsui           President, AFLAC Japan, since January        52
                            1995, Executive Vice President of AFLAC
                            Japan until 1995


Minoru Nakai              President of AFLAC International, Inc.       55


Yoshiki Otake             Chairman, AFLAC Japan, since January         57
                            1995, Vice Chairman of AFLAC 
                            International Inc., President of 
                            AFLAC Japan until 1995


E. Stephen Purdom         Executive Vice President, U.S. Operations,   49
                            of AFLAC since October 1994; Senior Vice
                            President, Medical Director of AFLAC
                            until October 1994, and also Medical
                            Director, Columbus Clinic, Columbus,
                            GA until September 1994 


Joseph W. Smith, Jr.      Senior Vice President, Chief Investment      43
                            Officer of AFLAC 


Gary L. Stegman           Senior Vice President, Assistant Chief       47
                            Financial Officer of AFLAC
                            Incorporated and AFLAC; Treasurer
                            and Assistant Secretary of AFLAC 

  (*)  Unless specifically noted, the respective executive officer has held
       the occupation(s) set forth in the table for at least five years. 
       Each executive officer is appointed annually by the board of
       directors and serves until his successor is chosen and qualified,
       or until his death, resignation or removal.
                                   




















                                    I-20
<PAGE>

                                 PART II       

     Pursuant to General Instruction G to Form 10-K, Items 5 through 8 are 
incorporated by reference from the Company's 1996 Annual Report to 
Shareholders, the appropriate sections of which are included herein as 
Exhibit 13.
                                               Exhibit 13   Annual Report
                                                  Pages         Pages  
                                               __________   _______________


ITEM 5.   MARKET FOR THE COMPANY'S COMMON      13-1; 13-2;  1; 50 (Note 10); 
          EQUITY AND RELATED SHAREHOLDER         13-57        and 53-54
          MATTERS                               (Note 10)      


ITEM 6.   SELECTED FINANCIAL DATA              13-3; 13-4       26 - 27


ITEM 7.   MANAGEMENT'S DISCUSSION AND          13-5 to          28 - 36
          ANALYSIS OF FINANCIAL CONDITION       13-24
          AND RESULTS OF OPERATIONS 


ITEM 8.   FINANCIAL STATEMENTS AND             13-25 to         37 - 52
          SUPPLEMENTARY DATA                    13-64


ITEM 9.   CHANGES IN AND DISAGREEMENTS           None            None
          WITH ACCOUNTANTS ON ACCOUNTING
          AND FINANCIAL DISCLOSURE             


























                                    II-1
<PAGE>

                                  PART III 

     Pursuant to General Instruction G to Form 10-K, Items 10 through 13 are 
incorporated by reference from the Company's definitive Proxy Statement 
relating to the Company's 1997 Annual Meeting of Shareholders, which was 
filed with the Securities and Exchange Commission on March 14, 1997, 
pursuant to Regulation 14A under the Securities Exchange Act of 1934.  

                                      Refer to the Information  Refer to
                                      Contained in the Proxy    Printed
                                      Statement under Captions    Proxy
                                       (filed electronically)   Statement
                                                                  Pages
                                      ________________________  _________

ITEM 10.  DIRECTORS AND EXECUTIVE     Security Ownership of       3 - 7
          OFFICERS OF THE COMPANY     Management.  1. Election
             Directors                of Directors
             Executive Officers -      
               see Part I, Item 4A
               herein  


ITEM 11.  EXECUTIVE COMPENSATION      Board and Committee         8 - 19
                                      Meetings and Directors
                                      Compensation; Summary 
                                      Compensation Table; De-
                                      fined Benefit Pension
                                      Plan; Retirement Plans
                                      for Key Executives; 
                                      Employment Contracts and
                                      Termination of Employ-
                                      ment Arrangements


ITEM 12.  SECURITY OWNERSHIP OF       Voting Securities and       2 - 7
          CERTAIN BENEFICIAL          Principal Holders 
          OWNERS AND                  Thereof. Security Owner-
          MANAGEMENT                  ship of Management.  
                                      1. Election of Directors


ITEM 13.  CERTAIN RELATIONSHIPS       Certain Transactions           19
          AND RELATED                 and Relationships
          TRANSACTIONS












                                    III-1
<PAGE>

                                   PART IV 

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)  1.  FINANCIAL STATEMENTS                                   Page(s)
                                                              ----------- 
         Included in Part II of this report and
         incorporated by reference to the following
         pages of Exhibit 13:
           AFLAC Incorporated and Subsidiaries:
             Consolidated Statements of Earnings, for            13-25
              each of the years in the three-year                 
              period ended December 31, 1996                   
             Consolidated Balance Sheets, at December            13-26
              31, 1996 and 1995                                   13-27
             Consolidated Statements of Shareholders'            13-28 -
              Equity, for each of the years in the                13-29
              three-year period ended December 31,
              1996                                       
             Consolidated Statements of Cash Flows,              13-30 -
              for each of the years in the three-year             13-31
              period ended December 31, 1996             
             Notes to the Consolidated Financial                 13-32 to
              Statements                                          13-61
             Report of Independent Auditors                      13-63

     2.  FINANCIAL STATEMENT SCHEDULES

         Included in Part IV of this report:
           Auditors' Report on Financial Statement Schedules      IV-5
           Schedule I   -  Summary of Investments - Other         IV-6
                            Than Investments in Related 
                            Parties, at December 31, 1996         
           Schedule II  -  Condensed Financial Information of    IV-7 -
                            Registrant, at December 31, 1996      IV-11
                            and 1995 and for each of the 
                            years in the three-year period 
                            ended December 31, 1996         
           Schedule IV  -  Reinsurance, for each of the           IV-12
                            years in the three-year period 
                            ended December 31, 1996                

     Schedules other than those listed above are omitted because they are 
not required or are not applicable, or the required information is shown in 
the financial statements or notes thereto.  












                                     IV-1
<PAGE>
     3.  EXHIBITS

         3.0    - Articles of Incorporation, as amended - incorporated by
                  reference from 1991 Form 10-K, Commission file number
                  1-7434, Exhibit 3.0; and Bylaws of the Company, as
                  amended - incorporated by reference from 
                  Form 10-Q for June 30, 1996, Commission file number
                  1-7434, Accession No. 0000004977-96-000012, Exhibit 3.0.
         4.0    - There are no long-term debt instruments in which the total
                  amount of securities authorized exceeds 10% of the total 
                  assets of AFLAC Incorporated and its subsidiaries on a
                  consolidated basis.  The Company agrees to furnish a copy
                  of any of its long-term debt instruments to the Securities
                  and Exchange Commission upon request.
        10.0*   - American Family Corporation Incentive Stock Option Plan
                  (1982) - incorporated by reference from Registration
                  Statement No. 33-44720 on Form S-8 with respect to the 
                  AFLAC Incorporated (Formerly American Family 
                  Corporation) Incentive Stock Option Plan (1982) and
                  Stock Option Plan (1985).
        10.1*   - American Family Corporation Stock Option Plan (1985) -
                  incorporated by reference from Registration Statement
                  No. 33-44720 on Form S-8 with respect to the AFLAC
                  Incorporated (Formerly American Family Corporation) 
                  Incentive Stock Option Plan (1982) and Stock Option Plan
                  (1985).
        10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
                  incorporated by reference from 1994 Shareholders' Proxy 
                  Statement, Commission file number 1-7434, Accession No. 
                  0000004977-94-000003, Exhibit A.
        10.1.2* - AFLAC Incorporated Amended 1985 Stock Option Plan, as
                  amended August 8, 1995 - incorporated by reference from
                  Form 10-Q for September 30, 1995, Commission file number
                  1-7434, Accession No. 0000004977-95-000023, Exhibit 10.
        10.2*   - American Family Corporation Retirement Plan for Senior 
                  Officers, as amended and restated October 1, 1989 -
                  incorporated by reference from 1993 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-94-000006,
                  Exhibit 10.2.
        10.3*   - American Family Corporation Supplemental Executive 
                  Retirement Plan - incorporated by reference from 1989  
                  Form 10-K, Commission file number 1-7434, Exhibit 10.9.
        10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
                  Plan, as amended, effective September 1, 1993 -
                  incorporated by reference from 1994 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-95-000006,
                  Exhibit 10.3.1.
        10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
                  Amos, dated August 1, 1993 - incorporated by reference
                  from 1993 Form 10-K, Commission file number 1-7434,
                  Accession No. 0000004977-94-000006, Exhibit 10.4.
        10.5*   - American Family Life Assurance Company of Columbus  
                  Employment Agreement with Yoshiki Otake, dated January 1,
                  1995 - incorporated by reference from 1994 Form 10-K,
                  Commission file number 1-7434, Accession No.
                  0000004977-95-000006, Exhibit 10.5.


                                      IV-2
<PAGE>
        10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
                  Cloninger, III, dated February 14, 1992, and as amended 
                  November 12, 1993 - incorporated by reference from 1993
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-94-000006, Exhibit 10.6.
        10.7*   - AFLAC Incorporated Management Incentive Plan -
                  incorporated by reference from 1994 Shareholders' Proxy
                  Statement, Commission file number 1-7434, Accession 
                  No. 0000004977-94-000003, Exhibit B.
        10.8*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Hidefumi Matsui, dated
                  January 1, 1995 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.8.
        10.9*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Dr. E. Stephen Purdom, dated
                  October 25, 1994 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.9.
        10.10*  - AFLAC Incorporated Employment Agreement with Paul S.
                  Amos, dated August 1, 1995 - incorporated by reference
                  from form 10-Q for September 30, 1995, Commission file
                  number 1-7434, Accession No. 0000004977-95-000023,
                  Exhibit 10.1.
        13.0    - Selected information from the AFLAC Incorporated Annual
                  Report to Shareholders for 1996.
        21.0    - Subsidiaries.
        23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-44720 with
                  respect to the AFLAC Incorporated (Formerly American
                  Family Corporation) Incentive Stock Option Plan (1982)
                  and Stock Option Plan (1985).
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 33-53737 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 333-01243 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-3 Registration Statement No. 33-41926 with
                  respect to the AFLAC Associate Stock Bonus Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-41552 with
                  respect to the AFLAC Incorporated 401(k) Retirement
                  Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 33-64535 with respect
                  to the AFL Stock Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 333-16533 with respect
                  to the AFLAC Associate Stock Bonus Plan.
        27.0    - Financial Data Schedule (electronic filing only).

*Management contract or compensatory plan or agreement.




                                      IV-3
<PAGE>
(b)   REPORTS ON FORM 8-K

      There were no reports filed on Form 8-K for the quarter ended
      December 31, 1996.

(c)   EXHIBITS FILED WITH CURRENT FORM 10-K

      13.0    - Selected information from the AFLAC Incorporated Annual 
                Report to Shareholders for 1996.
      21.0    - Subsidiaries.
      23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-44720 with respect
                to the AFLAC Incorporated (Formerly American Family  
                Corporation) Incentive Stock Option Plan (1982) and Stock 
                Option Plan (1985).
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 33-53737 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 333-01243 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-3 Registration Statement No. 33-41926 with respect
                to the AFLAC Associate Stock Bonus Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-41552 with respect
                to the AFLAC Incorporated 401(k) Retirement Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 33-64535 with respect
                to the AFL Stock Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 333-16533 with respect
                to the AFLAC Associate Stock Bonus Plan.
      27.0    - Financial Data Schedule (electronic filing only).
























                                     IV-4
<PAGE>





INDEPENDENT AUDITORS' REPORT ON FINANCIAL STATEMENT SCHEDULES 


The Shareholders and Board of Directors  
AFLAC Incorporated:

Under date of January 29, 1997, we reported on the consolidated balance 
sheets of AFLAC Incorporated and subsidiaries as of December 31, 1996 and 
1995, and the related consolidated statements of earnings, shareholders' 
equity, and cash flows for each of the years in the three-year period ended 
December 31, 1996, as contained in the 1996 annual report to shareholders.  
These consolidated financial statements and our report thereon are 
incorporated by reference in the annual report on Form 10-K for the year 
1996.  In connection with our audits of the aforementioned consolidated 
financial statements, we also audited the related financial statement 
schedules as listed in Item 14.  These financial statement schedules are the 
responsibility of the Company's management.  Our responsibility is to 
express an opinion on these financial statement schedules based on our 
audits.

In our opinion, such financial statement schedules, when considered in 
relation to the basic consolidated financial statements taken as a whole, 
present fairly, in all material respects, the information set forth therein.







                                               KPMG PEAT MARWICK LLP


Atlanta, Georgia
January 29, 1997


















                                      IV-5
<PAGE>
                                   SCHEDULE I
                       AFLAC INCORPORATED AND SUBSIDIARIES
     Summary of Investments - Other than Investments in Related Parties
                               December 31, 1996


(In thousands)                                                   Amount in
                                                     Fair         Balance 
      Type of Investment               Cost          Value         Sheet  
    -----------------------         -----------   -----------   ----------
Securities available for sale:
 Fixed maturities:
  Bonds:
   United States Government and 
     government agencies and
     authorities                    $   687,556   $   707,510   $   707,510
   States, municipalities and 
     political subdivisions               6,840         6,477         6,477
   Foreign governments                7,523,637     8,954,473     8,954,473
   Public utilities                   2,865,634     3,263,311     3,263,311
   Convertibles                          27,005        29,544        29,544
   All other corporate bonds          6,830,528     7,366,411     7,366,411
                                     ----------    ----------    ----------
       Total fixed maturities 
         available for sale          17,941,200    20,327,726    20,327,726
                                     ----------    ----------    ----------
 Equity securities:
  Common stocks:
   Public utilities                       3,665         4,395         4,395
   Banks, trusts and insurance
     companies                            6,628        11,685        11,685
   Industrial, miscellaneous 
     and all other                       75,956       120,248       120,248
                                     ----------    ----------    ----------
       Total equity securities           86,249       136,328       136,328
                                     ----------    ----------    ----------
       Total securities
         available for sale          18,027,449    20,464,054    20,464,054

Mortgage loans on real estate            17,802        21,151        17,802
Policy loans                              1,273         1,273         1,273
Other long-term investments               1,726         1,726         1,726
Short-term investments                  261,680       261,680       261,680
                                     ----------    ----------    ----------
      Total investments             $18,309,930   $20,749,884   $20,746,535
                                     ==========    ==========    ==========












                                     IV-6
<PAGE>
                                 SCHEDULE II 
                 CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                           Condensed Balance Sheets
                       AFLAC Incorporated (Parent Only)
                              (In thousands)
                                                     December 31, 
                                                   1996         1995    
                                                ----------    ---------- 
ASSETS:
Investments:
  Investments in subsidiaries*               $ 2,677,304     $ 2,573,606 
  Other investments:
    Money market funds                            22,458          17,346 
    Mortgage loans and other                       2,350           2,548 
                                              ----------      ---------- 
      Total investments                        2,702,112       2,593,500 
Due from subsidiaries*                             3,947           3,910 
Other receivables                                  2,523           4,478 
Property and equipment, net                        8,428           9,231 
Other                                              3,288           1,291 
                                              ----------      ---------- 
      Total assets                             2,720,298       2,612,410 
                                              ==========      ========== 
LIABILITIES AND SHAREHOLDERS' EQUITY:
Liabilities:
  Cash overdraft                                     286             160
  Due to subsidiaries*                               869           1,237 
  Notes payable (note A)                         327,408         272,158 
  Employee and beneficiary benefit plans         183,807         147,319 
  Income taxes, primarily deferred                45,948          33,577 
  Other                                           36,411          23,818 
Commitments and contingencies (note B)                               
                                              ----------      ---------- 
      Total liabilities                          594,729         478,269 
                                              ----------      ---------- 
Shareholders' equity:
  Common stock of $.10 par value:
    Authorized 175,000; issued 157,239
    shares in 1996 and 156,358 shares
    in 1995                                       15,724          15,636 
  Additional paid-in capital                     208,994         196,928 
  Unrealized foreign currency
    translation gains                            229,782         213,319 
  Unrealized gains on securities
    available for sale                           280,154         482,787 
  Retained earnings (note D)                   1,917,794       1,577,605 
  Treasury stock, at average cost               (526,425)       (351,117)
  Notes receivable for stock purchases              (454)         (1,017)
                                              ----------      ---------- 
      Total shareholders' equity               2,125,569       2,134,141 
                                              ----------      ---------- 
      Total liabilities and
        shareholders' equity                 $ 2,720,298     $ 2,612,410 
                                              ==========      ========== 

* Eliminated in consolidation.
See the accompanying Notes to Condensed Financial Statements.
                                     IV-7
<PAGE>
                                  SCHEDULE II 
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT 

                        Condensed Statements of Earnings 
                        AFLAC Incorporated (Parent Only) 
                                 (In thousands)

                                           Years ended December 31,
                                         1996         1995         1994
                                      ----------   ----------   ---------- 
Revenues:
  Dividends from subsidiaries*        $  137,692   $   82,343   $  109,533 
  Management and service fees
    from subsidiaries*                    30,470       30,509       26,391 
  Other income from subsidiaries,
    principally rental and interest*           6          196          683 
  Other income                             4,041        1,069        1,327
                                       ---------    ---------    --------- 
      Total revenues                     172,209      114,117      137,934 
                                       ---------    ---------    --------- 
Operating expenses:
  Interest expense - subsidiaries*            16           30           22 
  Interest expense - others               10,512        8,419        6,070 
  Capitalized interest                         -            -       (2,419)
  Other operating expenses                84,055       70,921       65,635 
                                       ---------    ---------    --------- 
      Total operating expenses            94,583       79,370       69,308 
                                       ---------    ---------    --------- 
   Earnings before income taxes and
     equity in undistributed earnings
     of subsidiaries                      77,626       34,747       68,626 

Income tax expense (note C)               12,410        8,583          874 
                                       ---------    ---------    --------- 
   Earnings before equity in
     undistributed earnings of
     subsidiaries                         65,216       26,164       67,752 

Equity in undistributed earnings
  of subsidiaries                        329,147      322,893      225,038 
                                       ---------    ---------    --------- 
     Net earnings                     $  394,363   $  349,057   $  292,790 
                                       =========    =========    ========= 

* Eliminated in consolidation.
See the accompanying Notes to Condensed Financial Statements.












                                      IV-8
<PAGE>
                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                       Condensed Statements of Cash Flows
                        AFLAC Incorporated (Parent Only)
                                 (In thousands)
                                             Years ended December 31,
                                           1996        1995        1994
                                        ----------  ----------  ---------- 
Cash flows from operating activities:
  Net earnings                          $  394,363  $  349,057  $  292,790 
  Adjustments to reconcile net
    earnings to net cash provided
    from operating activities:
      Equity in undistributed
        earnings of subsidiaries          (329,147)   (322,893)   (225,038)
      Deferred income taxes                 12,371       8,178        (578)
      Employee and beneficiary  
        benefit plans                       36,488      30,174      32,700 
      Other, net                            14,814      17,017       4,307 
                                         ---------   ---------   --------- 
        Net cash provided by
          operating activities             128,889      81,533     104,181 
                                         ---------   ---------   --------- 
Cash flows from investing activities:
  Net (increase) decrease in
    other investments                       (4,914)    (14,325)     18,998
  Additional capitalization
    of subsidiaries                              -           -      (3,592)
                                         ---------   ---------   --------- 
       Net cash (used)/provided by
         investing activities               (4,914)    (14,325)     15,406
                                         ---------   ---------   --------- 
Cash flows from financing activities:
  Proceeds from borrowings                 135,914     198,250      84,000 
  Assumption of debt from affiliate         15,389           -           -
  Principal payments under debt
    obligations                            (57,671)    (11,507)    (26,541)
  Proceeds from exercise of
    stock options                            6,549       3,235       2,163 
  Dividends paid to shareholders           (54,174)    (48,939)    (44,928)
  Purchases of treasury stock             (204,169)   (224,204)   (131,734)
  Treasury stock reissued                   34,549       9,693       2,761 
  Net change in amount due 
    to/from subsidiaries                      (405)      6,186      (5,331)
  Other, net                                   (83)          -           -
                                         ---------   ---------   --------- 
       Net cash used by
         financing activities             (124,101)    (67,286)   (119,610)
                                         ---------   ---------   --------- 
       Net change in cash                     (126)        (78)        (23)
Cash (overdraft) at beginning of year         (160)        (82)        (59)
                                         ---------   ---------   --------- 
Cash (overdraft) at end of year         $     (286) $     (160) $      (82)
                                         =========   =========   ========= 

See the accompanying Notes to Condensed Financial Statements.


                                     IV-9
<PAGE>
                               SCHEDULE II
                CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                   Notes to Condensed Financial Statements 
                      AFLAC Incorporated (Parent Only) 


     The accompanying condensed financial statements should be read in 
conjunction with the consolidated financial statements and notes thereto of 
AFLAC Incorporated and Subsidiaries (see Part II - Item 8).

(A)  NOTES PAYABLE 

     A summary of notes payable serviced by the Parent Company at
December 31, 1996 and 1995 follows:

(In thousands)                                          1996          1995 
                                                      --------      --------

2.74% unsecured, yen-denominated notes payable
  to banks under reducing revolving credit
  agreement, due annually through July 2001........  $ 284,238    $ 230,695
Unsecured, yen-denominated notes payable 
  to banks, due semiannually, through October
  1997, variable interest rate (.88% at
  December 31, 1996)...............................     17,453            -
9.60% to 10.72% unsecured notes payable to bank,
  due semiannually, through 1998, assumed from
  broadcast affiliates in 1996.....................     15,389            -
8.3% note payable, due monthly through March 1997,
  secured by equipment.............................        478        2,296 
5.965% unsecured notes payable to banks,         
  refinanced in 1996...............................          -       39,167
Short-term yen-denominated note payable to
  bank under unsecured line of credit, variable
  interest rate (.76% at December 31, 1996)........      9,850            -
                                                      --------     -------- 
    Total notes payable............................  $ 327,408    $ 272,158 
                                                      ========     ======== 


     The aggregate maturities of the notes payable for each of the five
years after December 31, 1996, are as follows:

     (In thousands)

         1997............................................  $ 93,074
         1998............................................    63,792
         1999............................................    56,848
         2000............................................    56,848
         2001............................................    56,846







                                     IV-10
<PAGE>
(B)  CONTINGENCIES

     In prior years, the Parent Company executed promissory notes to banks 
and transferred the proceeds to its broadcast affiliates for the acquisition 
of television broadcasting stations.  On December 31, 1996, the Parent 
Company assumed the remaining debt from the broadcast affiliates.  The 
amount of such debt assumed was $15.4 million.


(C)  INCOME TAXES

     The Company and its eligible U.S. subsidiaries file a consolidated U.S. 
federal income tax return.  Income tax liabilities or benefits are recorded 
by each principal subsidiary based upon separate return calculations, and 
any difference between the consolidated provision and the aggregate amounts 
recorded by the subsidiaries is reflected in the Parent Company financial 
statements.  

     For further information on income taxes, see Exhibit 13, page 13-51, 
Note 8 of the Notes to the Consolidated Financial Statements.


(D)  DIVIDEND RESTRICTIONS

     See Exhibit 13, pages 13-57 and 13-58 (Note 10, Statutory Accounting 
and Dividend Restrictions, of Notes to the Consolidated Financial 
Statements) for information regarding dividend restrictions.


(E)  SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

     (In thousands)                           1996       1995       1994
                                            --------   --------   --------
     Cash payments during the year for:
       Interest on debt obligations        $  9,805   $  7,807   $  6,302
       Income taxes                               -        406        400



(F)  ACCOUNTING CHANGES

     For information concerning the cumulative effect of new accounting 
standards adopted in 1996, 1995, and 1994, see page 13-35 of Exhibit 13, 
Note 1, section on Accounting Changes Adopted, of Notes to the Consolidated 
Financial Statements.












                                     IV-11


<PAGE>
<TABLE>
                                                        SCHEDULE IV
                                            AFLAC INCORPORATED AND SUBSIDIARIES
                                                        Reinsurance
                                        Years Ended December 31, 1996, 1995 and 1994
                                                      (In thousands)
<CAPTION>
                                                                                                       Percentage
                                                     Ceded to       Assumed from                        of amount
                                     Gross            other            other                             assumed
                                     Amount         companies        companies        Net amount         to net
                                 -------------    -------------    -------------    -------------     ------------
<S>                             <C>              <C>              <C>              <C>                <C> 
Year ended December 31, 1996:
   Life insurance in force      $   16,329,749   $      416,295   $            -   $   15,913,454                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    5,704,213   $          657   $            -   $    5,703,556                -
      Life insurance                   207,232              752                -          206,480                -
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    5,911,445   $        1,409   $            -   $    5,910,036                -
                                 =============    =============    =============    =============     ============
Year ended December 31, 1995:
   Life insurance in force      $    3,461,944   $      230,238   $            -   $    3,231,706                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    6,053,137   $          304   $            -   $    6,052,833                -
      Life insurance                    18,371              374                -           17,997                -
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    6,071,508   $          678   $            -   $    6,070,830                -
                                 =============    =============    =============    =============     ============
Year ended December 31, 1994:
   Life insurance in force      $    2,715,954   $      101,863   $            -   $    2,614,091                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    5,165,557   $          171   $            -   $    5,165,386                -
      Life insurance                    15,713              367                -           15,346                -
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    5,181,270   $          538   $            -   $    5,180,732                -
                                 =============    =============    =============    =============     ============



                                                           IV-12 
</TABLE>


<PAGE>

                                SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly authorized.


                            AFLAC Incorporated



Date   MARCH 26, 1997                 By    /s/ PAUL S. AMOS           
      ------------------------           ----------------------------------
                                               (Paul S. Amos)
                                         Chairman of the Board of Directors


Pursuant to the requirements of the Securities Exchange Act of 1934, this 
Report has been signed below by the following persons on behalf of the 
Registrant and in the capacities and on the dates indicated.



/s/ DANIEL P. AMOS           Chief Executive Officer,     MARCH 26, 1997   
- ------------------------     President and Vice           -----------------
 (Daniel P. Amos)            Chairman of the Board 
                             of Directors 





/s/ KRISS CLONINGER, III     Executive Vice President,    MARCH 26, 1997   
- ------------------------     Chief Financial Officer      -----------------
(Kriss Cloninger, III)        and Treasurer         





/s/ NORMAN P. FOSTER         Executive Vice President,    MARCH 26, 1997   
- ------------------------     Corporate Finance            -----------------
(Norman P. Foster)           














                                     IV-13
<PAGE>

    /s/ J. SHELBY AMOS, II            Director            MARCH 26, 1997   
- ------------------------------                            -----------------
       (J. Shelby Amos, II)




  /s/  MICHAEL H. ARMACOST            Director            MARCH 26, 1997   
- ------------------------------                            -----------------
    (Michael H. Armacost)




  /s/  M. DELMAR EDWARDS, M.D.        Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (M. Delmar Edwards, M.D.)




  /s/  GEORGE W. FORD, JR.            Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (George W. Ford, Jr.)




  /s/  JOE FRANK HARRIS               Director            MARCH 26, 1997   
- ------------------------------                            -----------------
      (Joe Frank Harris)




  /s/  ELIZABETH J. HUDSON            Director            MARCH 26, 1997  
- ------------------------------                            -----------------
     (Elizabeth J. Hudson)




  /s/  KENNETH S. JANKE, SR.          Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (Kenneth S. Janke, Sr.)




  /s/  CHARLES B. KNAPP               Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (Charles B. Knapp)





                                     IV-14
<PAGE>




  /s/  HISAO KOBAYASHI                Director            MARCH 26, 1997
- ------------------------------                            -----------------
     (Hisao Kobayashi)




  /s/  YOSHIKI OTAKE                  Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (Yoshiki Otake)



  /s/ E. STEPHEN PURDOM               Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (E. Stephen Purdom)



  /s/ BARBARA K. RIMER                Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (Barbara K. Rimer)



/s/  HENRY C. SCHWOB                  Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (Henry C. Schwob)



  /s/  J. KYLE SPENCER                Director            MARCH 26, 1997   
- ------------------------------                            -----------------
     (J. Kyle Spencer)



  /s/  GLENN VAUGHN, JR.              Director            MARCH 26, 1997   
- ------------------------------                            -----------------
   (Glenn Vaughn, Jr.)














                                     IV-15
<PAGE>
Exhibit Index


     3.0    - Articles of Incorporation, as amended - incorporated by
              reference from 1991 Form 10-K, Commission file number
              1-7434, Exhibit 3.0; and Bylaws of the Company, as
              amended - incorporated by reference from Form 10-Q for
              June 30, 1996, Commission file number 1-7434,
              Accession No. 0000004977-96-000012, Exhibit 3.0.
     4.0    - There are no long-term debt instruments in which the total
              amount of securities authorized exceeds 10% of the total
              assets of AFLAC Incorporated and its subsidiaries on a
              consolidated basis.  The Company agrees to furnish a copy
              of any of its long-term debt instruments to the Securities
              and Exchange Commission upon request.
    10.0*   - American Family Corporation Incentive Stock Option Plan
              (1982) - incorporated by reference from Registration
              Statement No. 33-44720 on Form S-8 with respect to the 
              AFLAC Incorporated (Formerly American Family Corporation)
              Incentive Stock Option Plan (1982) and Stock Option Plan 
              (1985).
    10.1*   - American Family Corporation Stock Option Plan (1985) -
              incorporated by reference from Registration Statement No.
              33-44720 on Form S-8 with respect to the AFLAC
              Incorporated (Formerly American Family Corporation) 
              Incentive Stock Option Plan (1982) and Stock Option Plan 
              (1985).
    10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
              incorporated by reference from 1994 Shareholders' Proxy 
              Statement, Commission file number 1-7434, Accession No. 
              0000004977-94-000003, Exhibit A.
    10.1.2* - AFLAC Incorporated Amended 1985 Stock Option Plan, as
              amended August 8, 1995 - incorporated by reference from
              Form 10-Q for September 30, 1995, Commission file number
              1-7434, Accession No. 0000004977-95-000023, Exhibit 10.
    10.2*   - American Family Corporation Retirement Plan for Senior 
              Officers, as amended and restated October 1, 1989 -
              incorporated by reference from 1993 Form 10-K, Commission
              file number 1-7434, Accession No. 0000004977-94-000006,
              Exhibit 10.2.
    10.3*   - American Family Corporation Supplemental Executive 
              Retirement Plan - incorporated by reference from 1989  
              Form 10-K, Commission file number 1-7434, Exhibit 10.9.
    10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
              Plan, as amended, effective September 1, 1993 - incorporated
              by reference from 1994 Form 10-K, Commission file number
              1-7434, Accession No. 0000004977-95-000006, Exhibit 10.3.1.
    10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
              Amos, dated August 1, 1993 - incorporated by reference
              from 1993 Form 10-K, Commission file number 1-7434,
              Accession No. 0000004977-94-000006, Exhibit 10.4.
    10.5*   - American Family Life Assurance Company of Columbus  
              Employment Agreement with Yoshiki Otake, dated January 1,
              1995 - incorporated by reference from 1994 Form 10-K, 
              Commission file number 1-7434, Accession No.
              0000004977-95-000006, Exhibit 10.5.


                                      i
<PAGE>
    10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
              Cloninger, III, dated February 14, 1992, and as amended 
              November 12, 1993 - incorporated by reference from 1993
              Form 10-K, Commission file number 1-7434, Accession
              No. 0000004977-94-000006, Exhibit 10.6.
    10.7*   - AFLAC Incorporated Management Incentive Plan - incorporated
              by reference from 1994 Shareholders' Proxy Statement,
              Commission file number 1-7434, Accession 
              No. 0000004977-94-000003, Exhibit B.
    10.8*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Hidefumi Matsui, dated
              January 1, 1995 - incorporated by reference from 1994
              Form 10-K, Commission file number 1-7434, Accession
              No. 0000004977-95-000006, Exhibit 10.8.
    10.9*   - American Family Life Assurance Company of Columbus
              Employment Agreement with Dr. E. Stephen Purdom, dated
              October 25, 1994 - incorporated by reference from 1994
              Form 10-K, Commission file number 1-7434, Accession
              No. 0000004977-95-000006, Exhibit 10.9.
    10.10*  - AFLAC Incorporated Employment Agreement with Paul S. Amos,
              dated August 1, 1995 - incorporated by reference from
              Form 10-Q for September 30, 1995, Commission file number
              1-7434, Accession No. 0000004977-95-000023, Exhibit 10.1.
    13.0    - Selected information from the AFLAC Incorporated Annual
              Report to Shareholders for 1996.
    21.0    - Subsidiaries.
    23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-44720 with respect
              to the AFLAC Incorporated (Formerly American Family 
              Corporation) Incentive Stock Option Plan (1982) and Stock
              Option Plan (1985).
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-8 Registration Statement No. 33-53737 with respect
              to the AFLAC Incorporated Amended 1985 Stock Option Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-8 Registration Statement No. 333-01243 with respect
              to the AFLAC Incorporated Amended 1985 Stock Option Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-3 Registration Statement No. 33-41926 with respect 
              to the AFLAC Associate Stock Bonus Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-41552 with respect 
              to the AFLAC Incorporated 401(K) Retirement Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-3 Registration Statement No. 33-64535 with respect
              to the AFL Stock Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-3 Registration Statement No. 333-16533 with respect
              to the AFLAC Associate Stock Bonus Plan.
    27.0    - Financial Data Schedule (electronic filing only).

*Management contract or compensatory plan or agreement.






                                      ii
<PAGE>
Exhibits Filed with Current Form 10-K:

    13.0    - Selected information from the AFLAC Incorporated Annual 
              Report to Shareholders for 1996.
    21.0    - Subsidiaries.
    23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-44720 with respect
              to the AFLAC Incorporated (Formerly American Family  
              Corporation) Incentive Stock Option Plan (1982) and Stock 
              Option Plan (1985).
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-8 Registration Statement No. 33-53737 with respect
              to the AFLAC Incorporated Amended 1985 Stock Option Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-8 Registration Statement No. 333-01243 with respect
              to the AFLAC Incorporated Amended 1985 Stock Option Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-3 Registration Statement No. 33-41926 with respect
              to the AFLAC Associate Stock Bonus Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to 
              Form S-8 Registration Statement No. 33-41552 with respect
              to the AFLAC Incorporated 401(K) Retirement Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-3 Registration Statement No. 33-64535 with respect
              to the AFL Stock Plan.
            - Consent of independent auditor, KPMG Peat Marwick LLP, to
              Form S-3 Registration Statement No. 333-16533 with respect
              to the AFLAC Associate Stock Bonus Plan.
    27.0    - Financial Data Schedule (electronic filing only).





























                                     iii
 



 

 










<PAGE>























                                EXHIBIT 13


































                                 EXH 13
<PAGE>

                                EXHIBIT 13

     The following information is contained in the 1996 Annual Report to 
Shareholders.  The required information incorporated by reference to the 
preceding pages of this 1996 Form 10-K have been reproduced herein as 
Exhibit 13 for purposes of electronic filing of this Form 10-K.


                                 PART II

ITEM 5.  (a) Market Information:

     The Company's common stock is principally traded on the New York Stock 
Exchange.  The Company is also listed on the Pacific Stock Exchange and the 
Tokyo Stock Exchange.

     The high, low and closing quarterly sales prices for the Company's 
common stock, as published in the U.S. consolidated transaction reporting 
system, for the last three fiscal years ended December 31, 1996, are as 
follows:

                      Quarterly Common Stock Prices

        1996                  High              Low             Close    
   ---------------------------------------------------------------------
     4th Quarter          $  44.00          $  35.75         $  42.75
     3rd Quarter             37.38             28.25            35.50
     2nd Quarter             32.88             29.00            29.88
     1st Quarter             32.88             28.83            31.25



        1995                                                            
   --------------------------------------------------------------------
     4th Quarter          $  29.42          $  26.33         $  29.00
     3rd Quarter             29.25             24.33            27.67
     2nd Quarter             29.83             26.00            29.17
     1st Quarter             28.50             21.25            27.33



        1994                                                            
   --------------------------------------------------------------------
     4th Quarter          $  22.92          $  21.33         $  21.33
     3rd Quarter             24.08             21.67            22.75
     2nd Quarter             23.25             19.33            22.50
     1st Quarter             21.25             16.83            20.50










                                  EXH 13-1  
<PAGE>
ITEM 5.  (b)  Holders:  

                              1996              1995             1994      
- ---------------------------------------------------------------------------
Number of common
 shares outstanding       137,884,887       141,974,309      149,454,647
Number of registered
 common shareholders           49,474            39,317           34,628
Approximate number of
 common shareholders          113,300            88,700           67,500



ITEM 5.  (c)  Quarterly cash dividends:

                                1996             1995  
                               ------           ------
   4th Quarter                 $.10             $.087
   3rd Quarter                  .10              .087
   2nd Quarter                  .10              .087
   1st Quarter                  .087             .077


     For information concerning dividend restrictions, see Management's 
Discussion and Analysis of Financial Condition, the section concerning 
shareholders' equity, presented in this Exhibit 13 on page 13-21, and Note 
10, Statutory Accounting and Dividend Restrictions, of the Notes to the 
Consolidated Financial Statements, also presented in this Exhibit 13 on page 
13-57. 




























                                  EXH 13-2


<PAGE>
<TABLE>
ITEM 6.  SELECTED FINANCIAL DATA
(In thousands, except for per-share amounts):
<CAPTION>
For the Year                                         1996           1995           1994           1993           1992    
                                                  ----------     ----------     ----------     ----------     ----------
<S>                                              <C>            <C>            <C>            <C>            <C>
Revenues:
    Premiums, principally supplemental health    $ 5,910,036    $ 6,070,830    $ 5,180,732    $ 4,225,390    $ 3,369,201
    Net investment income                          1,021,955      1,024,960        838,825        689,272        533,166
    Realized investment gains (losses)                 1,980           (270)           (58)         2,937         (3,264)
    Gain on sale of television station                60,264              -              -              -              -
    Other income                                     105,968         95,100         91,259         83,019         87,369
                                                  ----------     ----------     ----------     ----------     ----------
            Total revenues                         7,100,203      7,190,620      6,110,758      5,000,618      3,986,472
                                                  ----------     ----------     ----------     ----------     ----------
Benefits and expenses:
    Benefits and claims                            4,895,522      5,034,266      4,256,541      3,423,297      2,692,353
    Expenses                                       1,554,680      1,555,359      1,349,881      1,148,937        969,575
                                                  ----------     ----------     ----------     ----------     ----------
            Total benefits and expenses            6,450,202      6,589,625      5,606,422      4,572,234      3,661,928
                                                  ----------     ----------     ----------     ----------     ----------
            Pretax earnings                          650,001        600,995        504,336        428,384        324,544
Income taxes                                         255,638        251,938        211,546        184,495        141,177
                                                  ----------     ----------     ----------     ----------     ----------
            Net earnings                         $   394,363    $   349,057    $   292,790    $   243,889(1) $   183,367
                                                  ==========     ==========     ==========     ==========     ==========
- ---------------------------------------------------------------------------------------------------------------------------
Per Common Share 
Net earnings                                     $      2.73    $      2.33    $      1.89    $      1.55(1) $      1.19   
Cash dividends                                           .387           .338           .298           .26            .23
Shareholders' equity                                   15.42          15.03          11.72           8.80           7.00
Price range:                  High               $     44.00    $     29.83    $     24.08    $     22.67    $     18.60
                              Low                      28.25          21.25          16.83          16.50          12.80
                              Close                    42.75          29.00          21.33          19.00          18.40
Price/earnings ratio:*        High                     18.3x          12.8x          12.7x          14.8x          15.6x
                              Low                      11.8            9.1            8.9           10.8           10.8
Common shares used for EPS                           144,512        149,540        154,652        157,801        153,815
- ---------------------------------------------------------------------------------------------------------------------------







                                                           EXH 13-3
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                                     1996           1995           1994           1993           1992    
                                                  ----------     ----------     ----------     ----------     ----------
<S>                                              <C>            <C>            <C>            <C>            <C>
At Year-End
Assets:
    Investments and cash                         $20,746,535    $20,044,964    $15,993,768    $12,469,140    $ 9,461,341
    Other                                          4,276,277      5,171,545      4,293,311      2,973,546      2,440,033 
                                                  ----------     ----------     ----------     ----------     ----------
            Total assets                         $25,022,812    $25,216,509    $20,287,079    $15,442,686    $11,901,374 
                                                  ==========     ==========     ==========     ==========     ==========

Liabilities and shareholders' equity:
    Policy liabilities                           $20,234,205    $19,513,504    $16,006,607    $12,065,471    $ 9,350,241 
    Notes payable                                    353,533        327,268        184,901        122,062        125,800 
    Income taxes, primarily deferred               1,181,121      1,397,709      1,392,441        950,278        848,514 
    Other liabilities                              1,128,384      1,843,887        951,363        939,251        494,937 
    Shareholders' equity                           2,125,569      2,134,141      1,751,767      1,365,624      1,081,882 
                                                  ----------     ----------     ----------     ----------     ----------
            Total liabilities and
               shareholders' equity              $25,022,812    $25,216,509    $20,287,079    $15,442,686    $11,901,374 
                                                  ==========     ==========     ==========     ==========     ==========
- --------------------------------------------------------------------------------------------------------------------------
Supplemental Data 
Operating earnings**                             $   347,425    $   348,734    $ 293,053      $   241,654(1) $   183,426 
Operating earnings per share**                   $      2.40    $      2.33    $    1.89      $      1.53(1) $      1.19 
Pretax profit margin**                                  8.4%           8.4%         8.3%             8.5%           8.2% 
After-tax profit margin**                               4.9%           4.8%         4.8%             4.8%(1)        4.6% 
Operating return on equity***                          19.9%          22.0%        20.4%            19.9%(1)       18.4% 
Yen/dollar exchange rate at year-end                  116.10         102.95        99.85           112.00         124.70 
Average yen/dollar exchange rate                      108.84          94.10       102.26           111.21         126.67 


Notes:  (1)  Excludes gain of $11,438 ($.07 per share) from cumulative effect of accounting changes in 1993.
        (*)  Based on operating earnings per share.
        (**) Excludes realized investment gains/losses, net of tax, and in 1996, the gain from the sale of a 
             television station.
        (***)Excludes realized investment gains/losses and unrealized gains on securities available for sale, net.

For segment and foreign information, see Management's Discussion and Analysis of Financial Condition and Results of 
Operations, and Note 2 of Notes to the Consolidated Financial Statements. 




                                                           EXH 13-4
</TABLE>


<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

     The primary business of AFLAC Incorporated (the Parent Company) and 
subsidiaries (the Company) is supplemental health insurance, which is 
marketed and administered primarily through American Family Life Assurance 
Company of Columbus (AFLAC).  Most of AFLAC's policies are individually 
underwritten in the payroll market, with premiums paid by the employee.  The 
Company's operations in Japan (AFLAC Japan) and the United States (AFLAC 
U.S.) service the two markets for the Company's insurance operations.  AFLAC 
Japan and AFLAC U.S. are the primary components for this discussion and 
analysis due to their significance to the Company's consolidated financial 
condition and results of operations.    

     The Company paid a three-for-two stock split on March 18, 1996.  All 
share and per-share amounts have been restated for the stock split.


                            RESULTS OF OPERATIONS

     During 1996, the Company entered into definitive agreements for the 
sale of its broadcast division business consisting of seven network-
affiliated television stations.  The total pretax gain from this transaction 
is estimated to be $325 million.  Finalization of the transaction is subject 
to approval by the Federal Communications Commission.  The sale of one 
station, WAFB-TV in Baton Rouge, Louisiana, closed on December 31, 1996.  
The pretax and after-tax gains recognized on the sale of WAFB-TV in 1996 
were $60.3 million and $48.2 million, respectively. The effect of the after-
tax gain on 1996 net earnings per share was $.33.  Management expects the 
sale of the six remaining stations to be finalized during the first half of 
1997. For further information, see Note 2 of the Notes to the Consolidated 
Financial Statements.

     Net earnings (including realized investment gains/losses and the gain 
on the sale of the television station in 1996) were $394.4 million, or $2.73 
per share, in 1996, compared with $349.1 million, or $2.33 per share, in 
1995, and $292.8 million, or $1.89 per share, in 1994.

    Operating earnings per share (excluding realized investment gains/losses 
and the gain on the sale of the television station in 1996) increased 3.0% 
to $2.40 in 1996, 23.3% to $2.33 in 1995 and 23.5% to $1.89 in 1994.  
Operating earnings were $347.4 million in 1996, $348.7 million in 1995 and 
$293.1 million in 1994.















                                  EXH 13-5
<PAGE>
     The following table sets forth the results of operations by business 
component for the years shown and the percentage changes from the previous 
year.

                SUMMARY OF OPERATING RESULTS BY BUSINESS COMPONENT
                   (In millions, except for per-share amounts)

                                Percentage change        Years ended       
                                over previous year       December 31,       
                                ------------------  ------------------------
                                   1996     1995     1996     1995     1994 
                                ------------------  ------------------------
Insurance operations (excluding
  realized investment gains and 
  losses):
   AFLAC Japan.................   (5.1)%    19.1%  $532.8   $561.4   $471.4 
   AFLAC U.S...................   23.0      15.8    128.5    104.5     90.2 
                                                    -----    -----    -----
    Total                          (.7)     18.6    661.3    665.9    561.6
Broadcast division operations..   35.0      10.4     25.6     19.0     17.2 
Interest expense, noninsurance
  operations...................  (10.8)    (14.7)   (12.5)   (11.3)    (9.9)
Capitalized interest, 
  building construction........                         -        -      2.4 
Corporate expenses, other
  operations and eliminations..  (20.0)     (7.9)   (86.6)   (72.3)   (66.9)
                                                    -----    -----    -----
    Pretax operating earnings..   (2.2)     19.2    587.8    601.3    504.4
Realized investment
  gains (losses)...............                       1.9      (.3)     (.1)
Gain on sale of television
  station......................                      60.3        -        -
                                                    -----    -----    -----
    Earnings before income 
      taxes....................    8.2      19.2    650.0    601.0    504.3

Income taxes...................    1.5      19.1    255.6    251.9    211.5 
                                                    -----    -----    -----
    Net earnings...............   13.0%     19.2%  $394.4   $349.1   $292.8 
                                  ====      ====    =====    =====    =====
    Net earnings per share.....   17.2%     23.3%  $ 2.73   $ 2.33   $ 1.89
                                  ====      ====    =====    =====    =====
============================================================================

     The following discussion of earnings comparisons focuses on pretax 
operating earnings and excludes realized investment gains/losses and the 
gain of $60.3 million from the sale of one television station in 1996.

Foreign Currency Translation

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  During the first half of 1995, the yen strengthened substantially 
versus the dollar.  In the third quarter of 1995, the yen began to weaken in 
relation to the dollar and continued to weaken throughout 1996.  The average 
yen-to-dollar exchange rates were 108.84 in 1996, 94.10 in 1995 and 102.26 
in 1994.  Operating earnings per share, which were 

                                  EXH 13-6
<PAGE>
affected by the fluctuations in the value of the yen, increased 3.0% to 
$2.40 in 1996, 23.3% to $2.33 in 1995 and 23.5% to $1.89 in 1994.  The 
weakening of the yen in 1996 lowered operating earnings by approximately 
$.29 per share in 1996 compared with 1995, and the strengthening of the yen 
in 1995 and 1994 benefited operating earnings by $.15 per share in 1995 
compared with 1994 and $.12 per share in 1994 compared with 1993.  These 
per-share amounts were solely attributable to the translation effect of the 
fluctuations in the yen and not to any fundamental change in business 
operations.  

     The Company sets its growth objective for operating earnings per share 
before the effect of foreign currency fluctuations.  Excluding the effect of 
currency fluctuations, operating earnings per share increased 15.5%, 15.3% 
and 15.7% for the years ended December 31, 1996, 1995 and 1994, 
respectively.

     The goal for 1996 was 15% growth in operating earnings per share 
excluding the effect of foreign currency translation.  In the fourth quarter 
of 1996, the Company raised its primary financial objective for 1997 through 
2000 from 13%-15% annual growth in operating earnings per share to 15%-17%, 
excluding the effect of foreign currency translation.

     The following table illustrates the effect of foreign currency 
translation on the Company's reported results by comparing those results as 
if foreign currency rates had remained unchanged.  In years when the yen 
weakens, translating yen into dollars causes smaller increases or negative 
percentage changes for financial results in dollars.  When the yen 
strengthens, translating yen into dollars causes larger increases for 
financial results in dollars.

                      Supplemental Consolidated Data
                        Selected Percentage Changes
                         Years Ended December 31,

                                                          Adjusted to
                                    As                  Exclude Foreign
                                 Reported              Currency Changes*
                          ----------------------    ----------------------
                           1996    1995    1994      1996    1995    1994
                          ------  ------  ------    ------  ------  ------
Premium income            (2.6)%   17.2%   22.6%     10.1%    9.2%   14.3%
Net investment income      (.3)    22.2    21.7      11.9    14.2    13.6
Total revenues**          (1.3)    17.7    22.2      11.3     9.8    14.0
Total benefits and 
  expenses                (2.1)    17.5    22.6      10.5     9.7    14.5
Operating earnings***      (.4)    19.0    21.3      11.5    11.3    13.1

Operating earnings per
  share***                 3.0     23.3    23.5      15.5    15.3    15.7   
- ----------------------------------------------------------------------------
*  Amounts excluding foreign currency changes for each year shown above 
   were determined using the average yen/dollar exchange rate for each
   respective prior year.
** Includes the gain from the sale of the television station in 1996.
***Excludes realized investment gains/losses and, in 1996, the gain on the
   sale of the television station.
============================================================================
 
                                  EXH 13-7
<PAGE>
     The Company's objective for 1997 is to increase operating earnings per 
share by 17% excluding the effect of currency translation.  However, if that 
objective is achieved and the yen/dollar exchange rate averages 120.00 
compared with the 1996 average rate of 108.84, operating earnings per share 
including foreign currency translation would increase by approximately 10% 
in 1997.

     Despite the weakening of the yen during 1996, operating earnings per 
share increased in each year of the three-year period ended December 31, 
1996.  The increases reflected strong earnings in the functional currencies 
of AFLAC's core insurance operations in Japan and the United States, 
improved operating earnings by the AFLAC Broadcast Division, and a 
consolidated benefit from additional investment income associated with 
profit repatriations from AFLAC Japan to AFLAC U.S. Partially offsetting the 
increases were higher corporate expenses and increased interest expense 
associated with the Company's share repurchase program.  However, the share 
repurchase program benefited earnings per share.

Profit Repatriation

     AFLAC Japan repatriated profits to AFLAC U.S. of $217.3 million in 
1996, $140.5 million in 1995, $132.9 million in 1994, $97.9 million in 1993 
and $33.4 million in 1992.  The profit transfers to AFLAC U.S. adversely 
impact AFLAC Japan's investment income.  However, profit repatriations 
benefit AFLAC U.S. investment income and consolidated operations because 
higher investment yields can be obtained on funds invested in the United 
States.  Also, income tax expense is presently lower on investment income 
earned in the United States.  Management estimates that cumulative profit 
transfers from 1992 through 1996 have benefited consolidated net earnings by 
$25.7 million in 1996, $13.9 million in 1995 and $7.4 million in 1994.
 
     Repatriated profits represent a portion of the after-tax earnings 
reported to the Japanese Ministry of Finance as of March 31 each year.  Such 
regulatory basis earnings are based on accounting principles that differ 
materially from generally accepted accounting principles.  Such differences 
relate primarily to valuation of investments, policy benefit and claim 
reserves, acquisition costs and deferred income taxes.  Japanese regulatory 
earnings and related profit repatriations may therefore vary materially from 
year to year because of these differences.  Management currently expects 
that the 1997 profit repatriation amount will fall between the amounts 
transferred in 1995 and 1996. 

Share Repurchase Program

     During 1996, the board of directors authorized the purchase of up to an 
additional 7.0 million shares of AFLAC Incorporated common stock.  Including 
shares remaining under a previous authorization, the Company had approval to 
purchase up to 8.0 million shares as of December 31, 1996.  The Company had 
purchased 20.4 million shares from the inception of the plan in February 
1994 through December 31, 1996.  The difference in the percentage increases 
of net earnings and net earnings per share primarily reflects the impact of 
the share repurchase program.  

     The shares purchased were financed with available cash and bank 
borrowings.  Interest expense related to the share repurchase program was 
$9.4 million in 1996, $5.3 million in 1995 and $2.6 million in 1994. 
Consolidated interest expense, including interest expense from insurance 

                                  EXH 13-8
<PAGE>
operations, was $16.2 million in 1996, $15.6 million in 1995 and $13.5 
million in 1994.

Income Taxes

     The Company's effective income tax rates were 39.3% in 1996, and 41.9% 
in both 1995 and 1994.  Japanese income taxes on AFLAC Japan's operating 
results, which were taxed at Japan's corporate income tax rate of 45.3%, 
made up most of the Company's income tax expense.  The decrease in the 
effective tax rate in 1996 resulted from changes in the contributions from 
the Company's business components, primarily the gain on the sale of the 
television station.


                   INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the 
Company's earnings, ranks number one in terms of premium income and profits 
among all foreign life and non-life insurance companies operating in Japan. 
Among all life insurance companies operating in Japan, AFLAC Japan ranks 
fourth in terms of individual policies in force and 17th in terms of assets.

     The transfer of profits from AFLAC Japan to AFLAC U.S. distorts 
comparisons of operating results between years.  Therefore, the AFLAC Japan 
summary of operations table on the following page presents investment 
income, total revenues and pretax operating earnings calculated on a pro 
forma basis in order to improve comparability between years.  The pro forma 
adjustment represents cumulative investment income foregone by AFLAC Japan 
on funds repatriated to AFLAC U.S. during 1992 through 1996.





























                                  EXH 13-9
<PAGE>
                              AFLAC JAPAN                               
                      SUMMARY OF OPERATING RESULTS                      

                                                    In Dollars
(In millions)                             1996         1995         1994
                                       ----------------------------------
Premium income....................     $4,951.6     $5,195.4     $4,370.7
Investment income, as adjusted*...        920.5        941.3        766.0
Other income                                1.6          (.5)         2.8
                                        -------      -------      -------
  Total revenues, as adjusted*....      5,873.7      6,136.2      5,139.5
                                        -------      -------      -------
Benefits and claims...............      4,293.7      4,486.3      3,752.8
Operating expenses................      1,022.3      1,068.0        902.9
                                        -------      -------      -------
  Total benefits and expenses           5,316.0      5,554.3      4,655.7
                                        -------      -------      -------
  Pretax operating earnings, as
    adjusted*.....................        557.7        581.9        483.8

Investment income applicable to 
  profit repatriations............        (24.9)       (20.5)       (12.4)
                                        -------      -------      -------
  Pretax operating earnings.......     $  532.8     $  561.4     $  471.4
                                        =======      =======      =======
- ---------------------------------------------------------------------------
Percentage changes in dollars
 over previous year:
  Premium income..................         (4.7)%       18.9%        25.5% 
  Investment income*..............         (2.2)        22.9         23.1 
  Total revenues*.................         (4.3)        19.4         25.1 
  Pretax operating earnings*......         (4.2)        20.3         19.7 

  Pretax operating earnings.......         (5.1)        19.1         18.2 
- ---------------------------------------------------------------------------
Percentage changes in yen
 over previous year:
  Premium income..................         10.2%         9.4%        15.4%
  Investment income*..............         13.1         13.1         13.1 
  Total revenues*.................         10.7          9.9         15.0 
  Pretax operating earnings*......         10.9         10.7         10.0

  Pretax operating earnings.......          9.8          9.7          8.5 
- ---------------------------------------------------------------------------
Ratios to total revenues, as adjusted*:
  Benefits and claims.............         73.1%        73.1%        73.0%
  Operating expenses..............         17.4         17.4         17.6 
  Pretax operating earnings.......          9.5          9.5          9.4 

Ratio of pretax operating earnings
  to total reported revenues......          9.1          9.2          9.2 

============================================================================
* Adjusted investment income, total revenues and pretax operating earnings 
include estimates of additional investment income of $24.9 million in 1996, 
$20.5 million in 1995 and $12.4 million in 1994 foregone due to profit 
repatriations. 
============================================================================
                                  EXH 13-10
<PAGE>
Japan Sales

     The percentage increases in premium income in yen reflect the growth of 
premiums in force.  The increases in annualized premiums in force of 12.2% 
in 1996, 7.5% in 1995 and 14.5% in 1994 reflect the high persistency of our 
business, premium rate increases during the last three years, sales of new 
policies, and conversions of existing policies to policies with higher 
benefits and premiums.  New annualized premiums from sales and conversions 
were: $728.9 million in 1996, down 5.6% (up 9.1% in yen); $772.0 million in 
1995, up  13.4% (4.3% in yen); and $680.9 million in 1994, up 18.2% (10.0% 
in yen).

     Sales growth, excluding conversions, has been positively affected by 
product broadening.  AFLAC Japan's sales mix is changing, although cancer 
insurance still accounts for the majority of insurance in force.  Cancer 
insurance sales accounted for 46.7% of total new sales in yen in 1996, 71.2% 
in 1995 and 81.3% in 1994.  Sales of AFLAC Japan's living benefit life 
product were very strong in 1996.  Living benefit life, which was introduced 
in the fourth quarter of 1995, accounted for 39.5% of total new sales in 
1996.  Care product sales represented 10.6% of total new sales in 1996, 
15.6% in 1995 and 17.9% in 1994.  Management believes that the sale of newly 
introduced products will continue to be important to AFLAC Japan's new sales 
growth.

Japan Investments

     Due to the continued low level of available investment yields in Japan, 
the Ministry of Finance has required insurers to increase premium rates on 
new policy issues in recent years.  AFLAC Japan increased premium rates by 
an average of 16% on all cancer policy sales made after July 1, 1994.  
Premium rates on new care policy issues were increased by an average of 16% 
in September 1995.  As a result of continuing low yields, the Company 
increased premium rates by approximately 13% on all new policy issues 
beginning in the fourth quarter of 1996.

     Investment income, which is affected by available cash flow from 
operations and investment yields achievable on new investments, continually 
increased in 1994 and 1995, despite a general decline in available 
investment yields.  Investment income declined in 1996 due to the weaker yen 
(increased 13.1% in yen).  Funds available for investment during the three-
year period 1994 through 1996 were reduced by the annual profit 
repatriations previously discussed and expenditures of $173.5 million in 
1994 for the final construction phase of the administrative office building 
in Tokyo. Rates of return on fixed-maturity securities in Japan remained low 
in 1996 compared with historical levels.  For instance, the yield on 10-year 
Japanese government bonds, as measured by a composite index, declined from a 
high of 3.54% in February 1996 to a low of 2.51% in November 1996, closing 
the year at 2.77%.  AFLAC Japan's new money rates for investments were 4.07% 
for 1996, 4.71% for 1995 and 5.17% for 1994.  The cumulative effect of lower 
investment yields is reflected in the overall rate of return (net of 
investment expenses) on AFLAC Japan's average invested assets, at amortized 
cost.  This return was 5.54% in 1996, compared with 5.81% in 1995 and 6.00% 
in 1994.  

     For AFLAC Japan, the duration of policy benefit liabilities is longer 
than that of the related assets.  Therefore, there is a risk that 
reinvestment of the proceeds at maturity of such investments will be at a 

                                  EXH 13-11
<PAGE>
yield below that of the interest required for the accretion of policy 
liabilities.  At December 31, 1996, the average duration of the policy 
liabilities was approximately 13 years, unchanged from 1995.  The average 
duration of the yen-denominated invested assets was approximately nine years 
in both 1996 and 1995.  The weighted-average period to maturity of fixed-
maturity securities at December 31, 1996, was 12.2 years, compared with 11.3 
years at December 31, 1995.  Over the next five years, $2.4 billion, at 
amortized cost, or 14.8%, of AFLAC Japan's fixed-maturity securities are 
scheduled to mature.  

     By concentrating on selected sectors, AFLAC Japan has secured higher 
yields than 10-year Japanese government bonds would have provided while 
still adhering to conservative standards for credit quality.  Management 
believes that it can maintain an overall return on invested assets with an 
adequate spread over premium pricing assumptions and assumed interest rates 
for policy liabilities for the near term.  The premium increases implemented 
during the past three years will have a positive impact on these spreads and 
therefore contribute to stability in the pretax operating profit margin.

Japan Deregulation

     In December 1996, the governments of the United States and Japan 
reached an agreement on deregulation of the Japanese insurance industry.  
The agreement calls for the gradual liberalization of the industry over the 
next four years and includes provisions to avoid "radical change" in the 
third sector of the insurance industry.  AFLAC and other foreign-owned 
insurers, as well as some small to medium-sized Japanese insurers, operate 
primarily in the third sector.  One of the measures for avoiding radical 
change in the third sector is the prohibition of additional Japanese life 
and non-life insurance companies from selling cancer or medical insurance 
until January 1, 2001.

Japan Other

     During the three-year period ended December 31, 1996, the benefit ratio 
and the operating expense ratio have been stable.  Annual claims experience 
and persistency studies continue to support the current reserving 
assumptions.

     In 1994, the Japanese government passed a package of tax reform bills 
centering on an increase in the consumption tax, which is similar to a sales 
tax in the United States.  The consumption tax is scheduled to increase from 
the current rate of 3% to 5% effective April 1, 1997.  AFLAC Japan currently 
incurs consumption tax on agents' commissions.  Had the rate increase been 
enacted effective January 1, 1996, pretax operating earnings would have been 
reduced by approximately $16.4 million ($9.0 million after income tax) in 
1996. 

     In late 1996, the Japanese government proposed new income tax 
provisions that would increase Japan's income taxes on investment income 
received by foreign companies operating in Japan from securities issued from 
their home country.  The government plans to finalize the proposal in March 
1997.  The new provisions are expected to be effective beginning in 1998.  
If the proposal had been enacted in 1996 in its present form, AFLAC Japan's 
income tax expense would have been increased, and net earnings of the 
Company would have decreased by approximately $23.7 million for the year 
1996.

                                  EXH 13-12
<PAGE>
     Management is evaluating the impact of this proposal and will seek to 
mitigate much of the tax impact through investment alternatives and by 
restructuring portions of the existing investment portfolio.  Based on a 
preliminary review, management does not expect this tax change as it is 
presently proposed to materially affect future net earnings of the Company.

     Even with Japan's economic slowdown, the Company believes the market 
for supplemental insurance remains bright.  Demand for the Company's 
products in Japan has continued, and the Company remains optimistic about 
increasing penetration within existing groups, selling new products, opening 
new accounts and developing additional supplemental products for the 
Japanese market.   



                    INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating earnings continued to benefit from 
additional investment income earned on profit transfers received from AFLAC 
Japan.  AFLAC U.S. received profit transfers in the amounts of $217.3 
million in 1996, $140.5 million in 1995,  $132.9 million in 1994, $97.9 
million in 1993 and $33.4 million in 1992.  AFLAC U.S. in turn increased 
dividend payments to the Parent Company in the amounts of $64.3 million in 
1996, $21.2 million in 1995, $51.9 million in 1994 and $10.1 million in 
1993.  Estimated investment income earned from profits repatriated to and 
retained by AFLAC U.S. from 1992 through 1996 has been reclassified in the 
presentation on the following page in order to improve comparability between 
years.






























                                  EXH 13-13
<PAGE>
                                 AFLAC U.S.                              
                        SUMMARY OF OPERATING RESULTS                     


(In millions)                               1996        1995        1994
                                         --------------------------------
Premium income.........................  $  945.8    $  859.8    $  792.5
Investment income, as adjusted*........      86.3        78.3        68.5
Other income...........................       1.5         1.2         1.9
                                          -------     -------     ------- 
  Total revenues, as adjusted*.........   1,033.6       939.3       862.9
                                          -------     -------     -------
Benefits and claims....................     590.4       533.1       490.2
Operating expenses.....................     347.4       322.9       295.3
                                          -------     -------     -------
  Total benefits and expenses..........     937.8       856.0       785.5
                                          -------     -------     -------
    Pretax operating earnings, as
      adjusted*........................      95.8        83.3        77.4

Investment income applicable to 
  profit repatriations.................      32.7        21.2        12.8
                                          -------     -------     -------
    Pretax operating earnings..........  $  128.5    $  104.5    $   90.2
                                           ======      ======      ======
- ----------------------------------------------------------------------------
Percentage increases over previous year:
  Premium income.......................      10.0%        8.5%        9.7%
  Investment income*  .................      10.2        14.3        10.0 
  Total revenues*......................      10.0         8.9         9.6 
  Pretax operating earnings*...........      15.0         7.7        12.2 

  Pretax operating earnings............      23.0        15.8        20.1 
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted*:
  Benefits and claims..................      57.1%       56.7%       56.8%
  Operating expenses...................      33.6        34.4        34.2 
  Pretax operating earnings............       9.3         8.9         9.0 

Ratio of pretax operating earnings to
  total reported revenues..............      12.1        10.9        10.3 

============================================================================
*Excludes estimated investment income of $32.7 million in 1996, $21.2 
million in 1995 and $12.8 million in 1994 related to investment of profit 
repatriation funds retained by AFLAC U.S.
============================================================================


U.S. Sales

     The percentage increases in premium income reflect the growth of 
premiums in force.   The increases in annualized premiums in force of 11.1% 
in 1996, 8.8% in 1995 and 9.1% in 1994 were favorably affected by an 
improvement in the persistency for several lines of business and increased 
sales at the work site through cafeteria plans (Internal Revenue Code 
Section 125).

                                  EXH 13-14
<PAGE>
     New annualized premiums from sales and policy conversions were: $326.6 
million in 1996, up 17.0%; $279.1 million in 1995, up 13.6%; and $245.8 
million in 1994, up 7.3%.  Product lines developed since 1986 have 
contributed greatly to new sales growth, accounting for 66.2% of total sales 
in 1996.


U.S. Other

     Management expects the operating expense ratio, excluding discretionary 
advertising expenses, to decline in the future due to continued improvements 
in operating efficiencies.  By improving administrative systems and 
controlling other costs, management has been able to redirect funds to a 
national advertising program without significantly affecting the operating 
expense ratio.  For more information regarding advertising expenses, see 
Note 2 of the Notes to the Consolidated Financial Statements.

     At the same time, the operating results continue to reflect relatively 
stable benefit ratios.  Management expects future benefit ratios for some of 
the Company's supplemental products to increase slightly due to the 
Company's ongoing efforts to improve policy persistency by enhancing 
policyholder benefits. In addition, potential minimum benefit ratio 
requirements by insurance regulators may also result in an increase to these 
ratios.  However, the aggregate benefit ratio has been relatively stable due 
to the mix of business shifting towards accident and hospital indemnity 
policies, which have lower benefit ratios than other products.

     Management expects the pretax operating profit margin, which was 9.3% 
excluding the effect of repatriation in 1996, to remain approximately the 
same in 1997.

     Management continues to believe that there are significant 
opportunities to market high-quality, affordable supplemental insurance 
products in the U.S. marketplace.


                           BROADCAST OPERATIONS

     The Company's broadcast operations include seven network-affiliated 
television stations located in small to mid-size U.S. markets.  Broadcast 
revenues increased 13.3% in 1996 and 5.1% in 1995 primarily due to increased 
advertising revenues from an improved U.S. economy and from the political 
elections in 1996.

     As previously mentioned, the Company entered into definitive agreements 
during 1996 for the sale of its broadcast division business.  The sale of 
one station, WAFB-TV in Baton Rouge, Louisiana, closed on December 31, 1996. 
Management expects the sale of the remaining six stations will close during 
the first half of 1997.


                               OTHER OPERATIONS

     The Parent Company's operating expenses consist primarily of corporate 
overhead expenses such as salary costs, retirement provisions, professional 
fees and litigation expenses.  These expenses have increased in recent 
years, principally due to the growth in corporate service activities, 

                                  EXH 13-15
<PAGE>
changes in the legal environment in certain states, and to greater 
retirement accruals for certain senior officers and beneficiaries due to 
enhanced benefits, early retirements and revisions in actuarial assumptions.

     Other operations include minor insurance operations in Taiwan and 
Canada.  As of December 31, 1996, the Company was in the process of selling 
its Canadian operation.  Additional expense charges were recognized in 1996 
for estimated termination costs and fair value adjustments related to these 
operations. 


             FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENTS

     For information regarding Statements of Financial Accounting Standards 
(SFAS) adopted during 1996 and those to be adopted in 1997, see Note 1 of 
the Notes to the Consolidated Financial Statements.


                     ANALYSIS OF FINANCIAL CONDITION
                              BALANCE SHEET

     During the last two years, the financial condition of the Company has 
remained strong in the functional currencies of its operations.  The 
investment portfolios of AFLAC Japan and AFLAC U.S. have continued to grow 
and consist of high-quality securities.

     Due to the relative size of AFLAC Japan, changes in the yen/dollar 
exchange rate can have a significant effect on the Company's financial 
statements.  The yen/dollar exchange rate at the end of each period is used 
to convert yen-denominated balance sheet items to U.S. dollars for reporting 
purposes.  The exchange rate at December 31, 1996, was 116.10 yen to one 
U.S. dollar, 11.3% weaker than the December 31, 1995, exchange rate of 
102.95.  Management estimates that the weaker yen rate decreased invested 
assets, including cash, by $2.2 billion, total assets by $2.6 billion and 
total liabilities by $2.6 billion compared with the amounts that would have 
been reported using the previous year-end exchange rate.  For additional 
information on exchange rates, see Note 2 of the Notes to the Consolidated 
Financial Statements.




















                                  EXH 13-16
<PAGE>
Invested Assets

     Fixed-maturity securities available for sale are carried at fair value. 
The following table shows an analysis of invested assets at December 31:

(In thousands)                       1996             1995         % Change
                                 ------------     ------------     --------
AFLAC U.S.:

  Total invested assets, at
    cost or amortized cost       $  1,910,154     $  1,543,549        23.8%

  Unrealized gains
    on securities available
    for sale                          101,258          128,697
                                 ------------     ------------ 
    Total invested assets        $  2,011,412     $  1,672,246        20.3%
                                 ============     ============      ======

AFLAC Japan:

  Total invested assets, at
    cost or amortized cost       $ 16,390,997     $ 15,924,083         2.9%

  Unrealized gains
    on securities available
    for sale                        2,334,537        2,468,018
                                 ------------     ------------  
    Total invested assets        $ 18,725,534     $ 18,392,101         1.8%
                                 ============     ============      ======

Consolidated:

  Total invested assets, at
    cost or amortized cost       $ 18,309,930     $ 17,447,551         4.9%

  Unrealized gains
    on securities available
    for sale                        2,436,605        2,597,413
                                 ------------     ------------  
    Total invested assets        $ 20,746,535     $ 20,044,964         3.5%
                                 ============     ============      ======



     The continued growth in invested assets reflects the strength of the 
Company's primary business, substantial cash flows from operations, strong 
new annualized premium sales and significant premium income growth in both 
AFLAC U.S. and AFLAC Japan.  In addition, AFLAC U.S. received $94.5 million 
in cash in conjunction with the sale of a television station on December 31, 
1996.  Offsetting these positive factors was a decrease in unrealized 
investment gains due in part to the weaker yen/dollar exchange rate.  Net 
unrealized gains of $2.4 billion on investments in fixed-maturity securities 
at December 31, 1996, consisted of $2.4 billion in gross unrealized gains 
and $27.7 million in gross unrealized losses.



                                  EXH 13-17
<PAGE>
     AFLAC invests primarily within the Japanese and U.S. fixed-maturity 
markets.  The Company uses specific criteria to judge the credit quality and 
liquidity of its investments and utilizes a variety of credit rating 
services to monitor this criteria.  Applying those various credit ratings to 
a standardized rating system based on a nationally recognized service's 
categories, the percentages of the Company's fixed-maturity securities 
available for sale, at amortized cost, as of December 31 were as follows:

                                         1996          1995
                                        ------        ------
               AAA                       46.2%         49.2%
               AA                        19.6          22.2
               A                         26.0          24.6
               BBB                        8.2           4.0
                                        ------        ------
                                        100.0%        100.0%
                                        ======        ======

     Private placement investments accounted for 28.8% and 23.1% of the 
Company's total fixed-maturity securities available for sale as of December 
31, 1996 and 1995, respectively.  AFLAC Japan has made investments in the 
private sector to secure higher yields than those available from Japanese 
government bonds.  At the same time, the Company has adhered to its 
conservative standards for credit quality.

     Mortgage loans on real estate and other long-term investments remained 
immaterial at both December 31, 1996 and 1995. Cash and short-term 
investments totaled $261.7 million as of December 31, 1996, or 1.3% of total 
invested assets, compared with $236.3 million, or 1.2% of total invested 
assets, at December 31, 1995.  For additional information concerning 
investments and fair values, see Notes 3 and 4 of the Notes to the 
Consolidated Financial Statements.  

Policy Liabilities

     Policy liabilities increased $720.7 million, or 3.7%, during 1996. 
AFLAC Japan policy liabilities increased $536.0 million, or 3.0%, and AFLAC 
U.S. policy liabilities increased $177.0 million, or 11.6%.  These increases 
were primarily due to the addition of new business, the aging of policies in 
force and the effect of the market value adjustment for securities available 
for sale (see Note 3 of the Notes to the Consolidated Financial Statements). 
The weaker yen decreased reported policy liabilities by $2.4 billion in 
1996.  During 1995, policy liabilities increased $3.4 billion, or 23.2%.  
The weaker yen in 1995 compared with 1994 decreased reported policy 
liabilities by $557.0 million.

Debt

     The Company has a reducing, revolving credit agreement that currently 
provides for bank borrowings of up to $450 million in either U.S. dollars or 
equivalent Japanese yen.  At December 31, 1996, borrowings of 33.0 billion 
yen ($284.2 million) were outstanding under this agreement.  The Company has 
entered into interest rate swaps with notional amounts equal to the unpaid 
principal amount during the six-year term of the loan.  These transactions 
effectively change the Company's interest rate exposure on this loan from 
variable rates to fixed interest rates.  The fixed rate is 2.74% after the 
effect of the swaps.  Interest payments are made based on variable interest 

                                  EXH 13-18
<PAGE>
rates, and the Company either pays to or receives from the counterparty an 
amount necessary to equal the fixed swap rate.  At December 31, 1996, the 
floating rate, based on the three-month Tokyo Interbank Offered Rate (TIBOR) 
plus loan costs of 25 basis points, was .79%.

     In the second quarter of 1996, the Company converted another loan with 
outstanding principal of $29.3 million and a 5.965% fixed rate from dollar-
denominated to yen-denominated amounts with a variable interest rate based 
on TIBOR plus loan costs of 25 basis points.  At December 31, 1996, bank 
borrowings of 2.0 billion yen ($17.5 million) were outstanding under this 
agreement at a variable interest rate of .88%.  Also at December 31, 1996, 
the Company had 1.1 billion yen ($9.9 million) of short-term borrowings 
outstanding under a line of credit at an interest rate of .76%.

     The Company has designated these yen-denominated borrowings as a hedge 
of its net investment in AFLAC Japan.  Foreign currency translation 
gains/losses are included in the unrealized foreign currency translation 
gains component in shareholders' equity.  Outstanding principal and related 
accrued interest payable on the yen-denominated borrowings are translated 
into dollars at end-of-period exchange rates.  Interest expense is 
translated at average monthly exchange rates for the period the interest 
expense is incurred.

     The Company's ratio of debt to total capitalization (debt plus 
shareholders' equity, excluding the unrealized market gains on securities 
available for sale) was 16.1% and 16.5% as of December 31, 1996 and 1995, 
respectively.  For further information concerning notes payable, see Note 7 
of the Notes to the Consolidated Financial Statements.

     The following table provides information about the Company's debt 
obligations and related contracts that are sensitive to changes in interest 
rates.  For debt obligations, the table presents principal cash flows and 
related weighted-average interest rates by expected maturity dates.  
Weighted-average variable rates are based on implied forward rates in the 
yield curve at the reporting date.  For interest rate swaps, the table 
presents notional amounts and weighted-average interest rates by expected 
(contractual) maturity dates.  Notional amounts are used to calculate the 
contractual payments to be exchanged under the contract.  The information is 
presented in U.S. dollar equivalents, which is the Company's reporting 
currency.  The instrument's actual cash flows are denominated in both U.S. 
dollars and Japanese yen.  The table on the following page assumes a 
constant foreign currency exchange rate.
















                                  EXH 13-19
<PAGE>
                  DEBT OBLIGATIONS AND RELATED CONTRACTS

                        Total                Maturity Schedule
                          at     ------------------------------------------
                       Dec. 31,                                       
(In thousands)           1996     1997     1998     1999     2000     2001
                       -------   ------   ------   ------   ------   ------
Debt obligations:
 Payable in U.S.
  dollars:
   Fixed interest
    rate              $ 16,467  $ 9,322  $ 7,145  
     Weighted-average
      interest rate      10.16%   10.23%   10.32%
- ----------------------------------------------------------------------------
 Payable in
  Japanese yen:
   Variable interest
    rate              $ 27,303  $27,303   
     Weighted-average
      interest rate        .83%    1.13%

   Variable interest
    rate with swap
    contracts         $284,238  $56,848  $56,848  $56,848  $56,848  $56,846
     Interest rate         .78%    1.13%    1.96%    2.62%    3.45%    3.71%
- ----------------------------------------------------------------------------
Weighted-average
 interest rate of
 all debt                 1.26%    1.49%    2.08%    2.62%    3.45%    3.71% 
- ----------------------------------------------------------------------------
Interest rate swaps:
 Payable in Japanese
  yen:
   Notional amount    $284,238  $56,848  $56,848  $56,848  $56,848  $56,846
     Weighted-average
      pay fixed 
      interest rate       2.74%    2.74%    2.74%    2.74%    2.74%    2.74%
     Weighted-average
      receive variable
      interest rate        .78     1.13     1.96     2.62     3.45     3.71

There are no principal payments scheduled after 2001.
============================================================================

Security Lending

     AFLAC Japan uses short-term (usually seven days) security lending 
arrangements to increase  investment income with minimal risk.  This program 
increased AFLAC Japan's investment income by approximately $1.1 million in 
1996 and $.9 million in 1995.  For further information regarding such 
arrangements, see Note 4 of the Notes to the Consolidated Financial 
Statements.





                                  EXH 13-20
<PAGE>
Policyholder Protection Funds

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business in those states can be assessed for policyholder 
losses up to prescribed limits that are incurred by insolvent companies with 
similar lines of business.  Such assessments have not been material to the 
Company in the past.  The Company believes that future assessments relating 
to companies currently involved in insolvency proceedings will not 
materially impact the consolidated financial statements.  

     The Life Insurance Association of Japan, an industry organization, is 
currently implementing a policyholder protection fund.  The purpose of the 
fund is to provide capital support to member companies for business assumed 
from insolvent life insurers.  AFLAC Japan has pledged investment securities 
to the Life Insurance Association of Japan for this program.  The Company 
retains ownership of the securities and receives the related investment 
income.  The amount of securities pledged is based on premium income and 
policy reserves.  As of December 31, 1996, $49.5 million, at fair value, of 
AFLAC Japan's investment securities had been pledged to this fund.

Shareholders' Equity

     Shareholders' equity decreased $8.6 million from December 31, 1995, to 
December 31, 1996.  This was primarily due to a decrease in net unrealized 
gains on securities available for sale of $202.6 million, net treasury stock 
purchases of $175.3 million and dividends paid of $54.2 million.  Offsetting 
these decreases were net earnings of $394.4 million and an increase in 
unrealized foreign exchange gains of $16.5 million.  

     The Company's insurance operations continue to provide its primary 
sources of liquidity.  Capital needs can also be supplemented by borrowed 
funds.  The principal sources of cash from insurance operations are premiums 
and investment income.  Primary uses of cash in the insurance operations are 
policy claims, commissions, operating expenses, income taxes and payments to 
the Parent Company for management fees and dividends.  Both the sources and 
uses of cash are reasonably predictable.  The Company's investment 
objectives provide for liquidity through the ownership of high-quality 
investment securities.  AFLAC insurance policies are generally not interest-
sensitive and therefore are not subject to unexpected policyholder 
redemptions due to investment yield changes.  Also, the majority of AFLAC 
policies provide indemnity benefits rather than reimbursement for actual 
medical costs and therefore are not subject to the increasing risks of 
medical cost inflation.

     The achievement of continued long-term growth will require growth in 
AFLAC's statutory capital and surplus.  AFLAC may secure additional 
statutory capital through various sources, such as internally generated 
statutory earnings or equity contributions by the Parent Company from funds 
generated through debt or equity offerings.  The disposition of the AFLAC 
Broadcast Division will increase the Company's capital resources upon 
closing of the transaction.  Management believes outside sources for 
additional debt and equity capital, if needed, will continue to be available 
for capital expenditures and business expansion.  

     Parent Company capital resources are largely dependent upon the ability 
of the subsidiaries to pay management fees and dividends.  The Georgia 
Insurance Department imposes certain limitations and restrictions on 

                                  EXH 13-21
<PAGE>
payments of dividends, management fees, loans and advances by AFLAC to the 
Parent Company.  The Georgia Insurance Statutes require prior approval for 
dividend distributions that exceed the greater of statutory earnings for the 
previous year or 10% of statutory capital and surplus as of the previous 
year-end.  In addition, the Georgia Insurance Department must approve 
service arrangements and other transactions within the affiliated group.  
These regulatory limitations are not expected to affect the level of 
management fees or dividends paid by AFLAC to the Parent Company.  A life 
insurance company's statutory capital and surplus is computed according to 
rules prescribed by the National Association of Insurance Commissioners 
(NAIC), as modified by the insurance company's state of domicile.  Statutory 
accounting rules are different from generally accepted accounting principles 
and are intended to emphasize policyholder protection and company solvency. 

     Currently, prescribed or permitted statutory accounting principles 
(SAP) may vary between states and between companies.  The NAIC is in the 
process of recodifying SAP to promote standardization throughout the 
industry.  Completion of this project will result in changes in statutory 
accounting practices for the Company.  The impact on the Company's statutory 
capital and surplus is not presently determinable.

     A risk-based capital formula that establishes capital requirements 
relating to insurance risk, business risk, asset risk and interest rate risk 
was adopted by the NAIC in 1992 for U.S. life insurance companies.  These 
requirements are intended to facilitate identification by insurance 
regulators of inadequately capitalized insurance companies based upon the 
types and mixtures of risks inherent in the insurer's operations.  AFLAC's 
NAIC risk-based capital ratio continues to reflect a very strong capital and 
surplus position.  Also, there are various ongoing regulatory initiatives by 
the NAIC relating to investments, reinsurance, limited benefit insurance 
policies, dividend restrictions, revisions to the risk-based capital formula 
and other related matters.  

     In addition to restrictions by U.S. insurance regulators, the Japanese 
Ministry of Finance (MOF) imposes restrictions on and requires approval for 
the remittances of earnings from AFLAC Japan to AFLAC U.S.  Payments are 
made from AFLAC Japan to the Parent Company for management fees and to AFLAC 
U.S. for allocated expenses and remittances of earnings.  Total funds 
received from AFLAC Japan were $253.6 million in 1996, $179.5 million in 
1995 and $167.9 million in 1994.  During the last few years, the MOF has 
developed solvency standards, a version of risk-based capital requirements. 
For additional information on regulatory restrictions on dividends, profit 
transfers and other remittances, see Note 10 of the Notes to the 
Consolidated Financial Statements.

Other

     For information regarding pending litigation, see Note 12 of the Notes 
to the Consolidated Financial Statements.


                                CASH FLOW

     Operating cash flows for AFLAC Japan are translated using average 
monthly exchange rates for the year.  The average yen/dollar exchange rate, 
which is used to convert revenues, expenses and cash flows, weakened 13.5% 
in 1996 compared with 1995, strengthened 8.7% in 1995 compared with 1994, 

                                  EXH 13-22
<PAGE>
and strengthened 8.8% in 1994 compared with 1993.  The average exchange 
rates for 1996, 1995 and 1994 were 108.84, 94.10 and 102.26, respectively.  
In years when the yen weakens, translating yen into dollars causes smaller 
increases or negative percentage changes for financial results in dollars.  
When the yen strengthens, translating yen into dollars causes larger 
increases for financial results in dollars.

     For additional information, reference should be made to the 
Consolidated Statements of Cash Flows on pages 13-30 and 13-31.

Operating Activities

     In 1996, consolidated cash flow from operations decreased 8.4% to $2.7 
billion, compared with $2.9 billion in 1995 and $2.4 billion in 1994.  Net 
cash flow from operations for AFLAC Japan decreased 10.6% to $2.5 billion in 
1996, compared with $2.7 billion in 1995 and $2.1 billion in 1994.  AFLAC 
Japan represented 91% of the consolidated net cash flow from operations in 
1996, 93% in 1995 and 90% in 1994.  The decrease in cash flow from 
operations in 1996 was due to the weaker yen.  Cash flow from operations in 
1995 was favorably affected by an acceleration of remittances from premium 
collection agencies to AFLAC Japan in the amount of $121.5 million.  This 
cash flow change did not affect premium income.

Investing Activities

     Consolidated cash flow used by investing activities decreased 11.3% to 
$2.5 billion in 1996, compared with $2.9 billion in 1995 and $2.2 billion in 
1994.  The sale of one television station in 1996 generated $98.5 million in 
cash flow.  AFLAC Japan accounted for 91% of the consolidated net cash used 
by investing activities in 1996, compared with 90% in 1995 and 89% in 1994. 
Included in AFLAC Japan's portion for 1994 were expenditures of $173.5 
million for the final construction phase of an administrative office 
building in Tokyo.

     Operating cash flow is primarily used to purchase high-quality fixed-
maturity securities.  When market opportunities arise, the Company disposes 
of certain fixed-maturity securities to improve future investment yields or 
lengthen maturities by reinvesting in securities of similar or higher 
quality.  Therefore, dispositions before maturity can vary significantly 
from year to year.  Dispositions before maturity ranged between 4% and 9% of 
the annual average investment portfolio of fixed-maturity securities for the 
three years ended December 31, 1996.

Financing Activities

     In 1996, net cash used by financing activities was $157.9 million, 
compared with $93.4 million in 1995 and $130.4 million in 1994.  Treasury 
stock purchases of $204.2 million in 1996 were funded by proceeds from new 
borrowings in the amount of $135.9 million and available cash.  In 1995, 
treasury stock purchases of $224.2 million were funded by proceeds from new 
borrowings of $198.3 million and available cash.  Treasury stock purchases 
of $131.7 million in 1994 were funded by proceeds from new borrowings in the 
amount of $84.0 million and available cash.  The Company has sold treasury 
shares to the sales associate stock bonus plan and its dividend reinvestment 
plan.  These dispositions have generated proceeds in the amounts of $34.5 
million, $9.7 million and $2.8 million for the years 1996, 1995 and 1994, 
respectively.  All cash dividends paid by the Parent Company were funded by 

                                  EXH 13-23


<PAGE>
dividends received from its subsidiaries.  Cash dividends paid to 
shareholders amounted to $54.2 million in 1996, an increase of 10.7% over 
1995.  Cash dividends paid to shareholders in 1995 were $48.9 million, an 
increase of 8.9% over the 1994 cash dividends of $44.9 million.  The 1996 
cash dividend of $.387 per share increased 14.5% over 1995.  The 1995 cash 
dividend of $.338 per share represented an increase of 13.4% over the 1994 
cash dividend of $.298 per share.

                          SAFE HARBOR PROVISIONS

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information about 
their companies, so long as those statements are identified as forward-
looking and are accompanied by meaningful, cautionary statements identifying 
important factors that could cause actual results to differ materially from 
those discussed.  The Company desires to take advantage of these provisions. 
This report contains cautionary statements identifying important factors 
that could cause actual results to differ materially from those projected in 
this discussion and analysis, and in any other statements made by officers 
of the Company in oral discussions with analysts and contained in documents 
filed with the Securities and Exchange Commission (the SEC).  Forward-
looking statements are not based on historical information and relate to 
future operations, strategies, financial results or other developments.  In 
particular, statements containing words such as "expect," "anticipate," 
"believe," "goal," "objective" or similar words generally qualify as 
forward-looking.  The Company undertakes no obligation to update such 
forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory developments, competitive conditions, new products, Japanese 
Ministry of Finance approval of profit repatriations to the United States, 
general economic conditions in the United States and Japan, changes in U.S. 
and/or Japan tax laws, adequacy of reserves, credit and other risks 
associated with the Company's investment portfolio, significant changes in 
interest rates and fluctuations in foreign currency exchange rates.





















                                  EXH 13-24
<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                      AFLAC INCORPORATED AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF EARNINGS
                            Years Ended December 31, 

(In thousands, except for per            1996         1995         1994    
  share amounts)                      ----------   ----------   ----------  

Revenues:
  Premiums, principally supplemental
    health insurance                  $5,910,036   $6,070,830   $5,180,732 
  Net investment income                1,021,955    1,024,960      838,825 
  Realized investment gains (losses)       1,980         (270)         (58)
  Gain on sale of television station      60,264            -            -
  Other income                           105,968       95,100       91,259 
                                       ---------    ---------    --------- 
        Total revenues                 7,100,203    7,190,620    6,110,758 
                                       ---------    ---------    --------- 
Benefits and expenses:
  Benefits and claims                  4,895,522    5,034,266    4,256,541 
  Acquisition and operating expenses:
    Amortization of deferred policy
      acquisition costs                  162,475      168,779      153,503 
    Insurance commissions                778,082      802,176      689,096 
    Insurance expenses                   437,265      424,974      361,881 
    Interest expense                      16,186       15,611       13,496 
    Capitalized interest on
      building construction                    -            -       (2,419)
    Other operating expenses             160,672      143,819      134,324 
                                       ---------    ---------    --------- 
        Total acquisition and
          operating expenses           1,554,680    1,555,359    1,349,881 
                                       ---------    ---------    --------- 
        Total benefits and expenses    6,450,202    6,589,625    5,606,422 
                                       ---------    ---------    --------- 
        Earnings before income taxes     650,001      600,995      504,336
   
Income taxes:
  Current                                239,682      233,662      146,472 
  Deferred                                15,956       18,276       65,074 
                                       ---------    ---------    --------- 
        Total income taxes               255,638      251,938      211,546 
                                       ---------    ---------    --------- 

        Net earnings                  $  394,363   $  349,057   $  292,790 
                                       =========    =========    ========= 

Net earnings per share                $     2.73   $     2.33   $     1.89
                                       =========    =========    ========= 
Common shares used in computing
  earnings per share (In thousands)      144,512      149,540      154,652
                                       =========    =========    =========

See the accompanying Notes to the Consolidated Financial Statements.



                                  EXH 13-25
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS    
                                 December 31, 


(In thousands)                                       1996           1995
                                                  ----------    ----------
ASSETS:
  Investments:
   Securities available for sale, at fair value:
     Fixed maturities (amortized cost
       $17,941,200 in 1996 and 
       $17,104,743 in 1995)                     $ 20,327,726   $ 19,675,006
     Equity securities (cost $86,249 in 
       1996 and $80,912 in 1995)                     136,328        108,062
   Mortgage loans on real estate                      17,802         22,213
   Other long-term investments                         2,999          3,343
   Short-term investments                            261,680        232,201
                                                 -----------    -----------
               Total investments                  20,746,535     20,040,825

  Cash                                                     -          4,139
  Receivables, primarily premiums                    226,981        199,634
  Accrued investment income                          253,850        256,659
  Deferred policy acquisition costs                2,582,946      2,565,027
  Property and equipment, at cost less
    accumulated depreciation                         471,907        552,061
  Securities held as collateral for 
    loaned securities                                573,911      1,378,197
  Intangible assets, at cost less 
    accumulated amortization of $27,122
    in 1996 and $37,263 in 1995                       60,933        104,546
  Other                                              105,749        115,421
                                                 -----------    -----------
               Total assets                     $ 25,022,812   $ 25,216,509
                                                 ===========    ===========


(continued)



















                                  EXH 13-26
<PAGE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS (continued)
                               December 31, 


(In thousands)                                       1996          1995  
                                                 -----------   -----------
LIABILITIES AND SHAREHOLDERS' EQUITY:
  Liabilities:
    Policy liabilities:
      Future policy benefits                    $ 18,697,173  $ 18,000,296
      Unpaid policy claims                         1,039,257     1,016,295
      Unearned premiums                              288,976       301,452
      Other policyholders' funds                     208,799       195,461
                                                 -----------   -----------
           Total policy liabilities               20,234,205    19,513,504

    Notes payable                                    353,533       327,268
    Income taxes, primarily deferred               1,181,121     1,397,709
    Payables for return of collateral
      on loaned securities                           573,911     1,378,197
    Payables for security transactions                99,408        80,014
    Other                                            455,065       385,676
  Commitments and contingencies 
    (Notes 11 and 12)
                                                 -----------   -----------
           Total liabilities                      22,897,243    23,082,368
                                                 -----------   -----------

  Shareholders' equity:
    Common stock of $.10 par value. Authorized
      175,000; issued 157,239 shares in 1996
      and 156,358 in 1995                             15,724        15,636
    Additional paid-in capital                       208,994       196,928
    Unrealized foreign currency translation
      gains                                          229,782       213,319
    Unrealized gains on securities available
      for sale                                       280,154       482,787
    Retained earnings                              1,917,794     1,577,605
    Treasury stock, at average cost                 (526,425)     (351,117)
    Notes receivable for stock purchases                (454)       (1,017)
                                                 -----------   ----------- 
           Total shareholders' equity              2,125,569     2,134,141
                                                 -----------   ----------- 
           Total liabilities and
             shareholders' equity               $ 25,022,812  $ 25,216,509
                                                 ===========   ===========


See the accompanying Notes to the Consolidated Financial Statements.








                                  EXH 13-27
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                          Years Ended December 31,

(In thousands)                            1996         1995         1994 
                                      ----------   ----------   ----------  
Common stock:
  Balance at beginning of year        $   15,636   $   15,600   $   15,556 
  Exercise of stock options                   88           36           44 
                                      ----------   ----------   ---------- 
  Balance at end of year                  15,724       15,636       15,600 
                                      ----------   ----------   ---------- 
Additional paid-in capital:
  Balance at beginning of year           196,928      192,899      190,545 
  Exercise of stock options                6,461        3,199        2,119 
  Gain on treasury stock reissued          5,688          830          235 
  Cash in lieu of fractional shares          (83)           -            -
                                      ----------   ----------   ----------  
  Balance at end of year                 208,994      196,928      192,899 
                                      ----------   ----------   ----------  
Unrealized foreign currency 
 translation gains:
  Balance at beginning of year           213,319      174,091      123,294 
  Change in unrealized translation
    gains during year, net of
    income taxes                          16,463       39,228       50,797 
                                      ----------   ----------   ----------  
  Balance at end of year                 229,782      213,319      174,091 
                                      ----------   ----------   ----------  
Unrealized gains on 
 securities available for sale:
  Balance at beginning of year           482,787      228,844       14,811 
  Cumulative effect of accounting
    change, net of income taxes                -            -      461,478 
  Change in unrealized gains (losses)
    during year, net of income taxes    (202,633)     253,943     (247,445)
                                      ----------   ----------   ----------  
  Balance at end of year                 280,154      482,787      228,844 
                                      ----------   ----------   ----------  
Retained earnings:
  Balance at beginning of year         1,577,605    1,277,487    1,029,625 
  Net earnings                           394,363      349,057      292,790 
  Cash dividends ($.387 per share
    in 1996, $.338 in 1995 and
    $.298 in 1994)                       (54,174)     (48,939)     (44,928)
                                      ----------   ----------   ----------  
  Balance at end of year             $ 1,917,794  $ 1,577,605  $ 1,277,487 
                                      ----------   ----------   ----------  

(continued)








                                  EXH 13-28
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
        CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (continued)
                          Years Ended December 31, 

(In thousands)                            1996         1995         1994 
                                      ----------   ----------   ---------- 

Treasury stock:
  Balance at beginning of year       $  (351,117) $  (135,776) $    (6,568)
  Purchases of treasury stock           (204,169)    (224,204)    (131,734)
  Cost of shares issued to sales
    associates stock bonus plan
    and dividend reinvestment plan        28,861        8,863        2,526 
                                      ----------   ----------   ---------- 
  Balance at end of year                (526,425)    (351,117)    (135,776)
                                      ----------   ----------   ---------- 
Notes receivable for stock purchases        (454)      (1,017)      (1,378)
                                      ----------   ----------   ---------- 
  Total shareholders' equity         $ 2,125,569  $ 2,134,141  $ 1,751,767 
                                      ==========   ==========   ========== 

See the accompanying Notes to the Consolidated Financial Statements.



































                                  EXH 13-29


<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                          Years Ended December 31, 


(In thousands)                             1996         1995         1994  
                                       ----------   ----------   ----------
Cash flows from operating activities:
  Net earnings                        $   394,363  $   349,057  $   292,790 
  Adjustments to reconcile net
   earnings to net cash provided
   by operating activities:
    Increase in policy liabilities      2,482,615    2,539,406    2,236,198 
    Deferred income taxes                  15,956       18,276       65,074 
    Change in income taxes payable         14,915       79,785       (9,666)
    Increase in deferred policy
      acquisition costs                  (264,734)    (248,522)    (262,696)
    Change in receivables and
      advance premiums                    (32,083)     124,882      (44,984)
    Gain on sale of television station    (60,264)           -            -
    Other, net                            145,982       81,214       92,530 
                                       ----------   ----------   ---------- 
      Net cash provided by
        operating activities            2,696,750    2,944,098    2,369,246 
                                       ----------   ----------   ---------- 
Cash flows from investing activities:
  Proceeds from investments sold 
   or matured:
    Fixed-maturity securities sold      1,707,537      626,938    1,125,179 
    Fixed-maturity securities 
     matured                              560,305      506,043      353,422 
    Equity securities                      17,057       42,247       42,208 
    Mortgage loans, net                     3,970        2,775       35,395 
    Other long-term investments, net          344        1,695            - 
    Short-term investments, net                 -      100,634            - 

  Costs of investments acquired:
    Fixed-maturity securities          (4,854,398)  (4,082,021)  (3,425,922)
    Equity securities                     (23,473)     (44,459)     (40,632)
    Other long-term investments, net            -            -       (3,312)
    Short-term investments, net           (41,130)           -     (147,849)
  Additions to property and 
   equipment, net                          (9,183)     (17,391)    (185,395)
  Proceeds from sale of television 
   station                                 98,500            -            -
                                       ----------   ----------   ---------- 
      Net cash used by investing
        activities                    $(2,540,471) $(2,863,539) $(2,246,906)
                                       ----------   ----------   ---------- 

(continued)







                                  EXH 13-30
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                          Years Ended December 31,


(In thousands)                             1996         1995         1994 
                                       ----------   ----------   ----------
Cash flows from financing activities:
  Proceeds from borrowings            $   135,940  $   198,291  $    84,000 
  Principal payments under debt
    obligations                           (76,492)     (31,442)     (42,681)
  Dividends paid to shareholders          (54,174)     (48,939)     (44,928)
  Purchases of treasury stock            (204,169)    (224,204)    (131,734)
  Treasury stock reissued                  34,549        9,693        2,761
  Other, net                                6,466        3,235        2,163 
                                       ----------   ----------   ---------- 
       Net cash used by
         financing activities            (157,880)     (93,366)    (130,419)
                                       ----------   ----------   ---------- 
Effect of exchange rate changes
  on cash                                  (2,538)        (697)       2,309 
                                       ----------   ----------   ---------- 
       Net change in cash                  (4,139)     (13,504)      (5,770)
Cash at beginning of year                   4,139       17,643       23,413 
                                       ----------   ----------   ---------- 
Cash at end of year                   $         -  $     4,139  $    17,643 
                                       ==========   ==========   ========== 


Supplemental disclosures of cash
  flow information:
   Cash payments during the year for:
     Interest on debt obligations     $    14,286  $    12,764  $    13,742
     Income taxes                         223,851      154,011      154,826


Noncash financing activities included capital lease obligations incurred for 
computer equipment totaling $8,524 in 1996, $2,517 in 1995 and $18,210 in 
1994.

Noncash operating activities included future advertising credits received 
from the sale of a television station totaling $1.4 million at fair value in 
1996.

See the accompanying Notes to the Consolidated Financial Statements.













                                  EXH 13-31
<PAGE>
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     DESCRIPTION OF BUSINESS:   AFLAC Incorporated (the Parent Company) and 
subsidiaries (the Company) operate predominantly in the insurance industry 
and primarily sell supplemental health insurance in Japan and the United 
States.  The Company's insurance operations are conducted through American 
Family Life Assurance Company of Columbus (AFLAC), which operates in the 
United States (AFLAC U.S.) and as a branch in Japan (AFLAC Japan).  Most of 
AFLAC's insurance policies are individually underwritten in the payroll 
market, with premiums paid by the employee.  AFLAC Japan accounted for 82%, 
85% and 84% of the Company's total revenues for 1996, 1995 and 1994, 
respectively, and 88% and 90% of total assets at December 31, 1996 and 1995, 
respectively. 

     BASIS OF PRESENTATION:  The accompanying consolidated financial 
statements of the Company are prepared in accordance with generally accepted 
accounting principles.   These principles are established primarily by the 
Financial Accounting Standards Board (FASB) and the American Institute of 
Certified Public Accountants.  The preparation of financial statements in 
conformity with generally accepted accounting principles requires management 
to make estimates, based on the best information available, in recording 
transactions resulting from business operations.  The balance sheet amounts 
that involve a greater extent of accounting estimates and actuarial 
determinations subject to future changes are:  deferred policy acquisition 
costs, liabilities for future policy benefits and unpaid policy claims, 
accrued liabilities for unfunded retirement plans for various officers and 
beneficiaries, and contingent liabilities.  As additional information 
becomes available (or actual amounts are determinable), the recorded 
estimates may be revised and reflected in operating results.  Although some 
variability is inherent in these estimates, management believes the amounts 
provided are adequate.

     TRANSLATION OF FOREIGN CURRENCIES:  Financial statement accounts 
maintained in foreign currencies, principally Japanese yen (the functional 
currency of AFLAC Japan), are translated into U.S. dollars as follows.  
Assets and liabilities denominated in foreign currencies are translated at 
end-of-period exchange rates.  Realized gains and losses on securities 
transactions are translated at the spot rate on the trade dates of the 
transactions.  Other revenues, expenses and cash flows are translated from 
foreign currencies into U.S. dollars using average monthly exchange rates 
for the year.  The resulting currency translation adjustments are 
accumulated and reported as a separate component of shareholders' equity.  
Realized currency exchange gains and losses resulting from foreign currency 
transactions are included in earnings.  Such amounts were immaterial during 
the three-year period 1994 through 1996.

     The Parent Company has designated its yen-denominated notes payable 
(Note 7) as a hedge of its net investment in AFLAC Japan. Outstanding 
principal and related accrued interest payable on the yen-denominated 
borrowings are translated into dollars at end-of-period exchange rates.  
Currency translation adjustments are accumulated and reported as a separate 
component of shareholders' equity.  Interest expense is translated at 
average monthly exchange rates for the period the borrowings are 
outstanding.


                                  EXH 13-32
<PAGE>
     INSURANCE REVENUE AND EXPENSE RECOGNITION:  Supplemental health 
insurance policies issued by the Company are classified as long-duration 
contracts.  The contract provisions generally cannot be changed or canceled 
during the contract period; however, premiums for policies issued in the 
United States may be adjusted within prescribed guidelines and subject to 
approval by state insurance regulatory authorities.

     Insurance premiums for health policies are recognized as earned income 
ratably over the terms of the policies.  When revenues are recorded, the 
related amounts of benefits and expenses are charged against such revenues, 
so as to result in recognition of profits in proportion to premium revenues 
over the period the policies are expected to be renewed.  This association 
is accomplished by means of the provision for future policy benefits and the 
deferral and subsequent amortization of policy acquisition costs.

     The calculation of deferred policy acquisition costs and future policy 
benefits requires management's use of estimates consistent with sound 
actuarial valuation techniques.  For new policy issues, actuarial 
assumptions and deferrable acquisition costs are reviewed each year and 
revised when necessary to more closely reflect recent experience and studies 
of actual acquisition costs.  For all policies in force, deferred policy 
acquisition costs are evaluated to determine that they are recoverable from 
future revenues.  Costs not recoverable would be charged against earnings.

     INVESTMENTS:  The Company classifies all fixed-maturity securities and 
equity securities as "available for sale."  Such securities are reported at 
fair value.  If the fair value is higher than amortized cost for fixed-
maturity securities or purchase cost for equity securities, the excess is an 
unrealized gain; and if lower than cost, the difference is an unrealized 
loss.  The net unrealized gains and losses on securities available for sale, 
less amounts applicable to policy liabilities and deferred income taxes, are 
reported in a separate component of shareholders' equity.  Amortized cost of 
fixed-maturity securities is based on the purchase price adjusted for 
accrual of discount or amortization of premium.  The amortized cost of 
fixed-maturity securities purchased at a discount will equal the face or par 
value at maturity.  Fixed-maturity securities purchased at a premium will 
have an amortized cost equal to face or par value at the earlier of a call 
date or maturity.

     For investments that have experienced a decline in value below their 
cost which is considered to be other than temporary, the decline is recorded 
as a realized investment loss in the statement of earnings.  Costs of 
securities sold are determined on the first-in, first-out method.  Purchases 
and sales of securities are recorded on the trade dates of the transactions.

     Fixed-maturity securities loaned to financial institutions in short-
term security lending transactions are not recorded as sales of securities, 
but continue to be carried as investment assets during the term of the 
loans.  Securities received as collateral for such loans are reported 
separately in assets at fair value with a corresponding liability of the 
same amount for the return of such collateral at termination of the loans.

     Interest is recorded as income when earned and is adjusted for 
amortization of any premium or discount.  Dividends on equity securities are 
recorded as income on the ex-dividend dates.



                                  EXH 13-33
<PAGE>
     DEFERRED POLICY ACQUISITION COSTS:  The costs of acquiring new business 
and converting existing policies are deferred and amortized, with interest, 
over the premium payment periods in proportion to the ratio of annual 
premium income to total anticipated premium income.  Anticipated premium 
income is estimated by using the same mortality and withdrawal assumptions 
used in computing liabilities for future policy benefits.  In this manner, 
the related acquisition expenses are matched with revenues.  Costs deferred 
include commissions and certain direct and allocated policy issue, 
underwriting and marketing expenses, all of which vary with and are 
primarily related to the production of new business.  Policy acquisition 
costs deferred were $427.2 million in 1996, $413.5 million in 1995 and 
$416.2 million in 1994.  Of the policy acquisition costs deferred, 
commissions represented 67.3% in 1996, 63.8% in 1995 and 66.6% in 1994.

     INSURANCE LIABILITIES:  The liabilities for future policy benefits are 
computed by a net level premium method using estimated future investment 
yields, withdrawals and recognized morbidity and mortality tables modified 
to reflect the Company's experience, with reasonable provision for possible 
future adverse deviations in experience.  

     Unpaid policy claims are estimates computed on an undiscounted basis 
using statistical analyses of historical claim experience adjusted for 
current trends and changed conditions.  The ultimate liability may vary 
significantly from such estimates.  These estimates are regularly adjusted 
in subsequent reporting periods as new experience data emerges and are 
reflected in operating results in the year such adjustments are made.  

     INCOME TAXES:  Different rules are used in computing U.S. and foreign 
income tax expense presented in the accompanying financial statements from 
those used in preparing the Company's income tax returns.   Deferred income 
taxes are recognized for temporary differences between the financial 
reporting basis and income tax basis of assets and liabilities, based on 
enacted tax laws and statutory tax rates applicable to the periods in which 
the temporary differences are expected to reverse.

     The Parent Company and its U.S. subsidiaries, including foreign 
branches, file a consolidated U.S. income tax return.  Additionally, AFLAC 
Japan is subject to Japanese corporate income taxes.

     DERIVATIVES:   Interest rate swaps are accounted for using the accrual 
method.  The difference between amounts paid and received under such 
agreements is reported in interest expense in the Consolidated Statements of 
Earnings.  Changes in the fair value of the swap agreements are not 
recognized in the Consolidated Balance Sheets.

     INTANGIBLES:  Television network affiliations and FCC licenses of 
broadcast businesses acquired are amortized using the straight-line method 
over 40 years.  Unamortized intangibles are periodically reviewed to assess 
recoverability using estimates of undiscounted future cash flows from the 
related business.

     TREASURY SHARES:  Shares purchased are recorded at cost as a reduction 
of shareholders' equity.  The weighted-average purchase cost is used to 
determine the cost of treasury shares sold to the AFLAC Associate Stock 
Bonus Plan and the Company's dividend reinvestment plan.  Any realized gains 
or losses on the disposition of treasury shares are recorded in additional 
paid-in capital.

                                  EXH 13-34 
<PAGE>

     EARNINGS PER SHARE:  Earnings per share are based on the weighted-
average number of common shares outstanding during the periods, including 
the dilutive effect of shares issuable under the stock option plans.  All 
share and per-share amounts have been adjusted to reflect the three-for-two 
stock split paid March 18, 1996. 

     ACCOUNTING CHANGES ADOPTED: Effective January 1, 1996, the Company 
adopted Statement of Financial Accounting Standards (SFAS) No. 121, 
Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets 
to be Disposed Of.  SFAS No. 121 establishes accounting standards for the 
impairment of long-lived assets, certain identifiable intangibles and 
goodwill.  This Statement requires that long-lived assets and certain 
identifiable intangibles to be held and used by an entity be reviewed for 
impairment whenever events or changes in circumstances indicate that the 
carrying amount of an asset may not be recoverable.  Measurement of an 
impairment loss for long-lived assets and identifiable intangibles that an 
entity expects to hold and use should be based on the fair value of the 
asset.  Long-lived assets and certain identifiable intangibles to be 
disposed of must be reported at the lower of carrying amount or fair value 
less related selling costs.  The primary assets of the Company that are 
subject to SFAS No. 121 are investment real estate, and property and 
equipment used in the Company's daily operations.  There was no material 
effect on the financial statements from the adoption of this new accounting 
standard.

     SFAS No. 123, Accounting for Stock-Based Compensation, is effective for 
1996.  This Statement provides a choice of accounting methods for employee 
stock compensation plans, including stock option plans.  This accounting 
standard had no effect on earnings as the Company has elected to use the 
intrinsic value method.  Under this method, compensation cost is recognized 
only for the excess, if any, of the market price of stock over the amount an 
employee must pay upon exercise to acquire the stock at the grant date.  For 
further information regarding SFAS No. 123, see Note 9.

     On January 1, 1995, the Company adopted SFAS No. 114, Accounting by 
Creditors for Impairment of a Loan, and SFAS No. 118, Accounting by 
Creditors for Impairment of a Loan -- Income Recognition and Disclosures.  
These accounting standards require impaired mortgage loans to be measured 
based on the present value of expected future cash flows, discounted at the 
loan's effective interest rate, or at the loan's observable market price, or 
the fair value of the collateral if the loan is collateral dependent. The 
implementation of these standards by the Company had no material effect. 

     Effective January 1, 1994, the Company adopted SFAS No. 115, Accounting 
for Certain Investments in Debt and Equity Securities.  As required, the 
financial information for prior years was not restated.  This accounting 
change had no effect on earnings.  For further information, see Note 3.

     ACCOUNTING PRONOUNCEMENTS NOT YET ADOPTED: The Financial Accounting 
Standards Board issued SFAS No. 125, Accounting for Transfers and Servicing 
of Financial Assets and Extinguishments of Liabilities, in June 1996.  This 
Statement was amended by SFAS No. 127, Deferral of the Effective Date of 
Certain Provisions of FASB Statement No. 125.  SFAS No. 125 establishes 
criteria for determining whether transfers of financial assets are sales or 
secured borrowings and must be applied prospectively to all applicable 
transactions occurring after December 31, 1996.  SFAS No. 127 amended the 

                                  EXH 13-35
<PAGE>
effective date for those transactions concerning secured obligations and 
collateral, which must now be applied prospectively to all applicable 
transactions occurring after December 31, 1997.  Earlier or retroactive 
application is not permitted.  Beginning in 1998, as required by these 
standards, the Company will no longer recognize securities held as 
collateral as an asset, nor the related liability for return of such 
collateral, based on the Company's current security lending agreements (see 
Note 4).  This change will have no affect on the Company's net earnings or 
shareholders' equity.

     RECLASSIFICATIONS:  Certain prior-year amounts have been reclassified 
to conform to the current year presentation. 














































                                  EXH 13-36
<PAGE>
(2)  FOREIGN INFORMATION AND BUSINESS SEGMENT INFORMATION

     The Company's only reportable industry segment is insurance.  The 
Company's principal foreign operations are conducted in Japan.  The 
components of operations for the years ended December 31 were as follows: 

(In thousands)                          1996          1995          1994    
                                     ---------     ---------     ---------  
Total revenues:
  Insurance:
    Japan                           $5,848,751    $6,115,689    $5,127,418 
    U.S.                             1,066,364       960,443       875,729  
    Realized investment
     gains (losses)                      1,759          (270)           17
                                     ---------     ---------     ---------  
      Total U.S. and
       Japan insurance               6,916,874     7,075,862     6,003,164  
  Broadcast operations - U.S.           92,380        81,569        77,596  
  Gain on sale of television
   station                              60,264             -             - 
  Corporate and other operations        69,611        74,392        67,334  
  Intercompany eliminations            (38,926)      (41,203)      (37,336) 
                                     ---------     ---------     ---------  
      Total                         $7,100,203    $7,190,620    $6,110,758  
                                     =========     =========     =========  


Earnings before income taxes:
  Insurance:
    Japan                           $  532,798    $  561,361    $  471,364  
    U.S.                               128,532       104,459        90,216
    Realized investment
     gains (losses)                      1,759          (270)           17
                                     ---------     ---------     ---------
      Total U.S. and
        Japan insurance                663,089       665,550       561,597  
  Broadcast operations - U.S.           25,591        18,953        17,164  
  Gain on sale of television
   station                              60,264             -             - 
  Corporate and other operations       (86,399)      (72,189)      (64,552)
  Interest expense
    (noninsurance operations)          (12,544)      (11,319)       (9,873)
                                     ---------     ---------     ---------
      Total                         $  650,001    $  600,995    $  504,336  
                                     =========     =========     =========  













                                  EXH 13-37
<PAGE>
(In thousands)                          1996          1995          1994    
                                     ---------     ---------     ---------  
Depreciation and amortization
  expense:
 Insurance:
    Japan                            $  26,405     $  21,353     $  16,072
    U.S.                                12,780        10,656         9,403
                                     ---------     ---------     ---------
      Total U.S. and
        Japan insurance                 39,185        32,009        25,475
 Broadcast operations - U.S.             8,198         8,725         7,397
 Corporate and other operations          2,354         2,547         3,162
                                     ---------     ---------     ---------
      Total                          $  49,737     $  43,281     $  36,034
                                     =========     =========     =========


Advertising expense - insurance:
    Japan                           $   13,580        19,883         9,417
    U.S.                                22,038        15,044        14,058
                                     ---------     ---------     ---------
      Total                         $   35,618        34,927        23,475
                                     =========     =========     =========

Total expenditures for long-lived
 assets:  
  Insurance:
    Japan                           $    2,806    $    2,009    $  175,464
    U.S.                                 9,093        12,150        11,663
                                    ----------    ----------    ----------
      Total U.S. and 
        Japan insurance                 11,899        14,159       187,127
  Broadcast operations - U.S.            3,864         5,851         5,485
  Corporate and other operations         2,730         1,200         1,548
                                    ----------    ----------    ----------
      Total                         $   18,493    $   21,210    $  194,160
                                    ==========    ==========    ==========


Total assets at December 31 were as follows:

 (In thousands)                                 1996             1995
                                            ----------       ----------
Total assets:  
  Insurance:
    Japan                                  $22,117,213      $22,715,138 
    U.S.                                     2,673,678        2,239,324 
                                            ----------       ----------
      Total U.S. and 
        Japan insurance                     24,790,891       24,954,462 
  Broadcast operations  - U.S.                 115,709          159,627
  Corporate and other operations             2,834,343        2,726,366 
  Intercompany eliminations                 (2,718,131)      (2,623,946)
                                            ----------       ----------
      Total                                $25,022,812      $25,216,509 
                                            ==========       ========== 


                                  EXH 13-38
<PAGE>
     During 1996, the Company entered into definitive agreements for the 
sale of the AFLAC Broadcast Division consisting of seven network-affiliated 
television stations.  Cash sales proceeds, after applicable selling 
expenses, will approximate $449.2 million.  Total sales proceeds also 
include future advertising credits over a five-year period with a fair value 
of $6.3 million.  The Company will also receive cash for an adjustment of 
various current assets and liabilities.  The pretax gain for the entire 
transaction is estimated to be $325 million.  Finalization of the 
transaction is subject to approval by the Federal Communications Commission. 

     The sale of one station (WAFB-TV in Baton Rouge, Louisiana) closed on 
December 31, 1996, with a pretax gain of $60.3 million and an after-tax gain 
of $48.2 million ($.33 per share).  The operating results of WAFB-TV 
included in the consolidated financial statements were revenues of $18.6 
million in 1996 and earnings before interest and income taxes of $7.8 
million.  Management expects the sale of the six remaining stations to be 
finalized during the first half of 1997.

     Net assets of AFLAC Japan totaled $1.7 billion at December 31, 1996, 
and $1.8 billion at December 31, 1995.  U.S. dollar-denominated securities 
(including accrued investment income) are owned by AFLAC Japan.  Such 
securities amounted to $1.4 billion and $1.3 billion at December 31, 1996, 
and December 31, 1995, respectively.  AFLAC Japan's investments in dollar-
denominated securities constitute an economic currency hedge of a portion of 
the Company's investment in its foreign branch.  In addition, the Parent 
Company has designated its yen-denominated bank borrowings of $311.5 million 
at December 31, 1996, and $230.7 million at December 31, 1995, (Note 7) as a 
hedge of its net investment in AFLAC Japan.  The Company's yen-denominated 
net assets subject to foreign currency translation fluctuations for 
financial reporting purposes were $15.9 million and $284.4 million at 
December 31, 1996 and 1995, respectively.  Such amounts consist of AFLAC 
Japan's net assets, less its dollar-denominated investments and the Parent 
Company's yen-denominated borrowings. 

     The 1996 year-end yen-to-dollar exchange rate, which was used to 
convert balance sheet items to U.S. dollars, weakened 11.3% compared with 
1995, while the 1995 year-end exchange rate weakened 3.0% compared with 
1994, based on the yen/dollar rates of 116.10, 102.95 and 99.85 at December 
31, 1996, 1995 and 1994, respectively.  If the exchange rates had remained 
unchanged from the respective prior year-end rates, the Company's total 
assets would have been higher by approximately $2.6 billion in 1996 and 
approximately $664.6 million in 1995.  Total liabilities would have been 
higher by approximately $2.6 billion in 1996 and approximately $648.5 
million in 1995.  

     The average yen/dollar exchange rate, which was used to convert 
revenues, expenses and cash flows, weakened 13.5% in 1996 compared with 
1995, strengthened 8.7% in 1995 compared with 1994, and strengthened 8.8% in 
1994 compared with 1993. The average exchange rates for 1996, 1995 and 1994 
were 108.84, 94.10 and 102.26, respectively.  The fluctuations decreased net 
earnings by approximately $42.7 million in 1996 compared with 1995, and 
increased net earnings by approximately $23.0 million in 1995 and $19.7 
million in 1994, compared with the respective prior years.

     Payments are made from AFLAC Japan to the Parent Company for management 
fees and to AFLAC U.S. for allocated expenses and remittances of earnings.  
These payments totaled $253.6 million in 1996, $179.5 million in 

                                  EXH 13-39
<PAGE>
1995 and $167.9 million in 1994.  See Note 10 for information concerning 
restrictions on remittances from AFLAC Japan. 

     The Company's receivables consisted primarily of monthly insurance 
premiums due from individual policyholders or their employers for payroll 
deduction of premiums.  At December 31, 1996, $126.3 million, or 55.7% of 
total receivables, were receivables for AFLAC Japan ($119.0 million at 
December 31, 1995).


















































                                  EXH 13-40
<PAGE>
(3)  INVESTMENTS

     The amortized cost for fixed-maturity securities, purchase cost for 
equity securities and the fair values of investments in securities available 
for sale at December 31 were as follows:

                                           December 31, 1996             
                               --------------------------------------------
                                Cost or      Gross      Gross             
                               Amortized  Unrealized  Unrealized    Fair   
(In millions)                     Cost       Gains      Losses      Value   
                               ---------  ----------  ----------  ---------
Fixed-maturity securities:
 Yen-denominated:  
  Japan national government   
    direct obligations         $ 5,787.7   $ 1,201.6   $    1.4   $ 6,987.9
  Japan government guaranteed      310.2        40.5          -       350.7
  Japan municipalities             618.3        78.8          -       697.1
  Corporate obligations:
    Public utilities             2,501.2       366.0          -     2,867.2
    Banks and other financial 
      institutions                 400.1        36.7          -       436.8
    Foreign issuers:
      Euroyen                    4,738.8       507.7        7.7     5,238.8
      Samurai                      194.3        22.4          -       216.7
    Other foreign                   43.1          .5          -        43.6
    Other corporate                353.7        64.4          -       418.1
                                --------    --------    --------   -------- 
  Total yen-denominated         14,947.4     2,318.6        9.1    17,256.9
                                --------    --------    --------   --------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                     81.4         1.2          -        82.6
  U.S. agencies (FNMA, etc.)       291.5         7.4         .7       298.2
  U.S. mortgage-backed 
    securities                     235.8         3.3        2.4       236.7
  Sovereign and Supranational      121.5         6.6          -       128.1
  Corporate obligations:
    Public utilities               157.4         2.4        3.7       156.1
    Asset-backed securities        148.8         5.2          -       154.0
    Banks and other financial
      institutions                 907.7        35.0        4.0       938.7
    Other corporate              1,031.8        33.8        7.8     1,057.8
                                --------    --------    --------   --------
  Total dollar-denominated       2,975.9        94.9       18.6     3,052.2
                                --------    --------    --------   --------
 Other foreign securities           17.9          .8           -       18.7
                                --------    --------    --------   --------
  Total fixed-maturity
    securities available
    for sale                    17,941.2     2,414.3        27.7   20,327.8
Equity securities                   86.2        52.6         2.5      136.3
                                --------    --------    --------   --------
  Total securities
   available for sale          $18,027.4   $ 2,466.9   $    30.2  $20,464.1
                                ========    ========    ========   ======== 


                                  EXH 13-41
<PAGE>
                                            December 31, 1995            
                                ------------------------------------------
                                 Cost or     Gross       Gross           
                                Amortized  Unrealized  Unrealized    Fair  
(In millions)                      Cost      Gains       Losses      Value 
                                ---------  ----------  ----------  --------
Fixed-maturity securities:
 Yen-denominated:  
  Japan national government 
    direct obligations          $ 5,504.9  $ 1,239.1   $     .6   $ 6,743.4
  Japan government guaranteed       492.6       51.2         .1       543.7
  Japan municipalities              845.7       89.9         .4       935.2
  Corporate obligations:
    Public utilities              2,882.9      408.4         .1     3,291.2
    Banks and other financial
      institutions                  421.4       35.6          -       457.0
    Foreign issuers: 
      Euroyen                     3,931.4      484.8       15.4     4,400.8
      Samurai                       243.5       28.7          -       272.2
    Other corporate                 242.8       62.2          -       305.0
                                 --------   --------    -------    --------
  Total yen-denominated          14,565.2    2,399.9       16.6    16,948.5
                                 --------   --------    -------    --------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                     107.6        4.1          -       111.7
  U.S. agencies (FNMA, etc.)        200.0       10.8          -       210.8
  U.S. mortgage-backed
    securities                      189.8        7.7         .3       197.2
  Sovereign and Supranational       155.4       12.9         .1       168.2
  Corporate obligations:
    Public utilities                150.1        8.3         .5       157.9
    Asset-backed securities         114.6        7.3         .7       121.2
    Banks and other financial
      institutions                  794.8       70.0         .3       864.5
    Other corporate                 809.3       67.5         .4       876.4
                                 --------   --------    -------    --------
  Total dollar-denominated        2,521.6      188.6        2.3     2,707.9
                                 --------   --------    -------    --------
 Other foreign securities            17.9         .7          -        18.6
                                 --------   --------    -------    --------
  Total fixed-maturity
    securities available
    for sale                     17,104.7    2,589.2       18.9    19,675.0
Equity securities                    80.9       29.3        2.1       108.1
                                 --------   --------    -------    --------
  Total securities available
   for sale                     $17,185.6  $ 2,618.5   $   21.0   $19,783.1
                                 ========   ========    =======    ========









                                  EXH 13-42
<PAGE>
     The amortized cost and fair values of investments in fixed-maturity 
securities available for sale at December 31, 1996, by contractual maturity 
are shown below.  This table excludes fixed-maturity securities in the 
amount of $18.7 million, at fair value, held by minor foreign operations.

(In millions)                      AFLAC Japan               AFLAC U.S.
                               --------------------    ---------------------
                               Amortized      Fair     Amortized     Fair
                                  Cost        Value      Cost        Value
                               ---------   ---------   ---------   ---------
Due in one year or less        $   383.4   $   396.2   $     7.5   $     7.7
Due after one year through
  five years                     2,017.7     2,242.8       249.2       265.5
Due after five years through
  10 years                       2,878.1     3,318.1       278.8       292.9
Due after 10 years              10,883.4    12,538.9       989.2     1,010.3
U.S. mortgage-backed
  securities                        95.4        97.2       140.6       139.4
                               ---------   ---------   ---------   ---------
    Total fixed-maturity
      securities available
      for sale                 $16,258.0   $18,593.2   $ 1,665.3   $ 1,715.8
                               =========   =========   =========   =========


     Expected maturities will differ from contractual maturities because 
some issuers have the right to call or prepay obligations with or without 
call or prepayment penalties.

     For AFLAC Japan, the duration of policy benefit liabilities is longer 
than that of the related assets.  Therefore, there is a risk that the 
reinvestment of the proceeds at the maturity of such investments will be at 
a yield below that of the interest required for the accretion of policy 
liabilities.  At December 31, 1996, the average duration of the yen-
denominated policy liabilities was approximately 13 years, unchanged from 
1995.  The average duration of the yen-denominated invested assets was 
approximately nine years at both December 31, 1996 and 1995.  The weighted-
average period to maturity of fixed-maturity securities of AFLAC Japan at 
December 31, 1996, was 12.2 years, compared with 11.3 years at December 31, 
1995.

     Fair values for fixed-maturity securities were provided by outside 
securities consultants using market quotations, prices provided by market 
makers or estimates of fair values obtained from yield data relating to 
investment securities with similar characteristics.  The fair values for 
equity securities were determined using market quotations as of the end of 
the year on the principal public exchange markets.











                                  EXH 13-43
<PAGE>
     Realized and unrealized gains and losses from investments for the years 
ended December 31 were as follows:

(In thousands)                            1996         1995         1994   
                                       ----------   ----------   ----------
Realized gains (losses) on sale
 or redemption of investments:
  Fixed-maturity securities: 
    Gross gains from sales            $    20,994  $     7,561  $    19,054 
    Gross losses from sales               (17,508)     (16,293)     (24,761)
    Net gains from redemptions                112          924        2,416 
                                       ----------   ----------   ----------
                                            3,598       (7,808)      (3,291)
  Equity securities:  
    Gross gains from sales                  2,529        9,471        5,346 
    Gross losses from sales                (1,339)      (1,662)      (1,587)
  Other long-term assets, net              (2,808)        (271)        (526)
                                       ----------   ----------   ----------
     Net realized gains (losses)      $     1,980  $      (270) $       (58)
                                       ==========   ==========   ========== 

Changes in unrealized gains (losses):
  Fixed-maturity securities           $  (183,737) $ 1,749,389  $(1,030,290)
  Equity securities                        22,929       14,362       (1,585)
                                       ----------   ----------   ----------
     Net unrealized gains (losses)    $  (160,808) $ 1,763,751  $(1,031,875)
                                       ==========   ==========   ========== 

     The Company classifies all fixed-maturity securities as available for 
sale.  All fixed-maturity and equity securities are carried at fair value.  
The related unrealized gains and losses, less amounts applicable to policy 
liabilities and deferred income taxes, are reported in a separate component 
of shareholders' equity.  The portion of unrealized gains credited to policy 
liabilities represents gains that would not inure to the benefit of the 
shareholders if such gains were actually realized.  These amounts are 
necessary to cover policy reserve interest requirements based on market 
investment yields at these dates.

     The net effect of unrealized gains and losses from securities available 
for sale on shareholders' equity at December 31 was:

 (In thousands)                    1996                    1995  
                               ------------            ------------
Securities available
 for sale -
 unrealized gains              $  2,436,605            $  2,597,413
Less: 
  Policy liabilities              2,023,107               1,865,077 
  Deferred income taxes             133,344                 249,549
                               ------------            ------------   
Shareholders' equity,
  net unrealized gains
  on securities
  available for sale           $    280,154            $    482,787  
                               ============            ============  



                                  EXH 13-44
<PAGE>
     The following fixed-maturity securities individually exceeded 10% of 
shareholders' equity at December 31:
                                       1996                    1995        
                               -------------------     -------------------
                               Amortized    Fair       Amortized    Fair  
(In millions)                    Cost       Value        Cost       Value  
                               -------------------     -------------------
Japan National Government      $5,787.7   $6,987.9     $5,504.9   $6,743.4 
Tokyo Electric Power 
  Company, Ltd.                   850.3      974.1        976.8    1,111.4 
Chubu Electric Power              552.8      621.9        614.1      694.0 
Province De Quebec                299.5      323.3        277.7      299.4 
Tohoku Electric Power             223.7      254.7        251.9      286.2 
ASLK-CGER IFICO                   215.3      224.3            *          *
BIL Asia Group                    215.3      221.5            *          *
Generale Bank N.V.                215.3      219.4        242.8      239.5
Abbey National PLC                215.3      249.5            *          *
Societe Generale                  214.6      236.5            *          *
Tokyo Metropolitan   
  Government                      211.5      237.5        324.9      356.2 
Kyushu Electric Power
  Company, Ltd.                   211.3      245.6        250.5      289.5 
Kansai Electric Power
  Company, Ltd.                       *          *        224.2      259.0 
Chugoku Electric Power                *          *        211.2      238.1 
Goldman Sachs Group                   *          *        208.9      241.3
Finance Corp. of Local
  Enterprise                          *          *        208.7      233.4 

*Less than 10%

     The Company's investments in Japanese government bonds (at amortized 
cost) constituted 34.0% and 35.1% of total fixed-maturity securities 
available for sale at December 31, 1996 and 1995, respectively.


     The components of net investment income for the years ended December 31 
were as follows:

(In thousands)                          1996          1995          1994   
                                     ---------     ---------     ---------
Fixed-maturity securities           $1,026,611    $1,030,224    $  841,917 
Equity securities                        1,705         1,466         1,255 
Mortgage loans on real estate            1,693         1,893         3,193 
Other long-term investments                 93           130           146 
Short-term investments                   9,543        13,472        11,668 
                                     ---------     ---------     ---------
  Gross investment income            1,039,645     1,047,185       858,179 
Less investment expenses                17,690        22,225        19,354 
                                     ---------     ---------     --------- 
  Net investment income             $1,021,955    $1,024,960    $  838,825 
                                     =========     =========     ========= 


     The Life Insurance Association of Japan, an industry organization, is 
currently implementing a policyholder protection fund.  The purpose of the 
fund is to provide capital support to member companies for business assumed 

                                  EXH 13-45
<PAGE>
from insolvent life insurers.  AFLAC Japan has pledged investment securities 
to the Life Insurance Association of Japan for this program.  The Company 
retains ownership of the securities and receives the related investment 
income.  The amount of securities pledged is based on premium income and 
policy reserves.  As of December 31, 1996, $49.5 million, at fair value, of 
AFLAC Japan's investment securities had been pledged to this fund.

     At December 31, 1996, fixed-maturity securities with a market value of 
$4.4 million were on deposit with regulatory authorities in the United 
States.  Also, fixed-maturity securities with a market value of $9.7 million 
were on deposit with the Central Bank of China, R.O.C., as required by the 
Ministry of Finance in Taiwan.



(4)  FINANCIAL INSTRUMENTS 

     NONDERIVATIVES:  The carrying amounts for cash, receivables, accrued 
investment income, accounts payable and payables for security transactions 
approximated their fair values due to the short-term maturity of these 
instruments.  Consequently, such instruments are not included in the table 
presented on the following page.

     The methods of determining the fair values of the Company's fixed-
maturity and equity securities are described in Note 3.  The fair values for 
mortgage loans are estimated using discounted cash flow analyses and 
interest rates being offered for similar loans to borrowers with similar 
credit ratings.  Loans with similar characteristics are aggregated for 
purposes of these calculations.  At December 31, 1996, 72.7% of mortgage 
loans were commercial and 27.3% were residential (at December 31, 1995, 
74.5% and 25.5%, respectively).

     The fair values for notes payable are estimated using discounted cash 
flow analyses based on the Company's current borrowing rates for similar 
types of borrowings.

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At December 31, 1996 and 1995, the 
Company held Japanese government bonds as collateral for loaned securities. 
Securities received as collateral for such loans are reported separately in 
assets at fair value with a corresponding liability of the same amount for 
the return of such collateral at termination of the loans.  (Beginning in 
1998, such collateral assets and the related liability will no longer be 
included on the balance sheet under the new accounting provisions of SFAS 
No. 125 and SFAS No. 127.  Note 1.)  The Company's security lending policy 
requires that the fair value of the securities received as collateral be 
105% or more of the fair value of the loaned securities as of the date the 
securities are loaned and not less than 100% thereafter.  Bond market 
quotations are used to determine the fair value and carrying value of the 
collateral asset and related liability.

     DERIVATIVES:  The Company has only limited activity with derivative 
financial instruments and does not use them for trading purposes nor engage 
in leveraged derivative transactions.  In addition, the Company does not use 
derivatives to hedge the foreign-currency-denominated net assets of its 
foreign insurance operations.  See Note 2 for additional information on the 
Company's yen-denominated net assets.

                                  EXH 13-46
<PAGE>
     The Company has outstanding interest rate swaps on certain of its 
variable interest rate yen-denominated borrowings (Note 7).  These swaps 
reduce the impact of changes in interest rates on the Company's borrowing 
costs and effectively change a portion of the Company's interest rate 
exposure from variable interest rates to fixed interest rates.  The interest 
rate swaps have notional principal amounts that equal the unpaid principal 
amount during the remaining five-year term of the loan  (33.0 billion yen or 
$284.2 million at December 31, 1996).  Under these agreements, the Company 
makes fixed-rate payments at 2.74% and receives floating-rate payments in 
return (.78% at December 31, 1996, and .81% at December 31, 1995) based on 
the three-month Tokyo Interbank Offered Rate.

     The fair value of interest rate swaps is the estimated amount that the 
Company would receive or pay to terminate the swap agreements at the 
reporting date.  The Company is exposed to nominal credit risk in the event 
of nonperformance by counterparts to these interest rate swap agreements.  
The counterparts are credit-worthy financial institutions.

     The carrying values and estimated fair values of the Company's  
financial instruments as of December 31 were as follows:

                                   1996                        1995       
                        ------------------------    -----------------------
                          Carrying       Fair         Carrying      Fair    
(In thousands)             Amount        Value         Amount       Value   
                        ------------------------    -----------------------
Assets:
 Fixed-maturity 
   securities           $20,327,726  $20,327,726   $19,675,006  $19,675,006 
 Equity securities          136,328      136,328       108,062      108,062 
 Mortgage loans              17,802       21,151        22,213       26,151 
 Policy loans                 1,273        1,273         1,230        1,230 
 Short-term investments     261,680      261,680       232,201      232,201 
 Securities held as 
   collateral for 
   loaned securities        573,911      573,911     1,378,197    1,378,197 

Liabilities:
 Notes payable (excluding
   capitalized leases)      328,141      328,825       297,103      298,522 
 Derivatives - interest
   rate swaps                     -        8,802             -        4,876 
 Payables for return of
   collateral on loaned
   securities               573,911      573,911     1,378,197    1,378,197 













                                  EXH 13-47
<PAGE>
(5)  PROPERTY AND EQUIPMENT

     Property and equipment consisted of the following at December 31:

(In thousands)                                     1996          1995   
                                                 --------      -------- 
Land                                             $124,264      $138,765 

Buildings                                         327,757       360,949 

Equipment                                         188,272       190,833 
                                                  -------       -------
                                                  640,293       690,547 

Less accumulated depreciation                     168,386       138,486 
                                                  -------       -------
  Net property and equipment                     $471,907      $552,061 
                                                  =======       ======= 



(6)  POLICY LIABILITIES

     The liability for future policy benefits at December 31 consisted of 
the following:

(In millions)              Liability Amounts           Interest Rates   
                      ----------------------------   -------------------
                      Policy                           Year             
                      Issue                             of       In 20  
                       Year       1996      1995       Issue     Years  
                      ------   --------   --------   --------  ---------
Health insurance:
  Foreign:           1995-96  $   152.5  $    17.4      4.0%      4.0%
                     1994-95    1,025.8      429.3      4.5       4.5
                     1990-95    7,457.7    7,399.9      5.5       5.5
                     1988-93    1,103.5    1,132.8      5.25      5.25
                     1987-88    1,203.9    1,269.6      5.5       5.5
                     1985-87      189.5      211.1      5.65      5.65
                     1985-86      936.5      999.5      6.75      5.5
                     1978-84    2,565.8    2,795.7      6.5       5.0
                     1974-79      597.0      603.1      7.0       5.0
                     Other         46.3       35.9                      

  U.S.:              1988-96      481.5      368.4      8.0       6.0
                     1986-96      440.0      390.9      6.0       6.0
                     1985-86       25.4       24.8      6.5       6.5
                     1981-86      264.4      267.0      7.0       5.5
                     Other        157.4      164.6                      

Life insurance       1956-96       26.9       25.2      4.0-6.75  5.5

Adjustment for
 market value of
 securities (Note 3)            2,023.1    1,865.1                
                               --------   -------- 
                       Total  $18,697.2  $18,000.3                      
                               ========   ========                      
                                  EXH 13-48
<PAGE>
     The weighted-average interest rates reflected in the statements of 
earnings for health insurance future policy benefits for Japan policies were 
5.5% in 1996, 5.6% in 1995 and 5.7% in 1994, and for U.S. policies, 6.4% in 
1996 and 6.3% in both 1995 and 1994.     

     Changes in the liability for unpaid policy claims are summarized as 
follows for the years ended December 31:

(In thousands)                             1996         1995         1994
                                        ---------    ---------    ---------
Unpaid supplemental health claims -
  beginning of year                    $1,014,736   $  916,139   $  699,395 
                                        ---------    ---------    ---------
Add claims incurred during the year
  related to:
    Current year                        2,378,211    2,411,025    1,986,125
    Prior years                          (158,418)    (130,882)     (63,552)
                                        ---------    ---------    --------- 
       Total incurred                   2,219,793    2,280,143    1,922,573 
                                        ---------    ---------    --------- 
Less claims paid during the year:
  On claims incurred during 
    current year                        1,478,673    1,503,922    1,241,882 
  On claims incurred during 
    prior years                           618,340      632,267      533,502 
                                        ---------    ---------    --------- 
       Total paid                       2,097,013    2,136,189    1,775,384 
                                        ---------    ---------    --------- 
Effect of foreign exchange rate
  changes on unpaid claims               (107,808)     (45,357)      69,555 
                                        ---------    ---------    ---------
Unpaid supplemental health claims -
  end of year                           1,029,708    1,014,736      916,139 
Unpaid claims for life and
  other business                            9,549        1,559       13,211 
                                        ---------    ---------    --------- 
       Total liability for 
        unpaid policy claims           $1,039,257   $1,016,295   $  929,350 
                                        =========    =========    ========= 



















                                  EXH 13-49
<PAGE>
(7)  NOTES PAYABLE

     A summary of notes payable at December 31 follows:

(In thousands)                                        1996         1995   
                                                   ---------    ---------
2.74% unsecured, yen-denominated notes payable
  to banks under reducing revolving credit
  agreement, due annually through July 2001        $ 284,238    $ 230,695 
Unsecured, yen-denominated notes payable 
  to banks, due semiannually, through October
  1997, variable interest rate (.88% at
  December 31, 1996)                                  17,453            -
9.60% to 10.72% unsecured notes payable to  
  bank, due semiannually, through 1998                15,389       23,833 
Obligations under capitalized leases, due  
  monthly through 2001, secured by computer
  equipment in Japan                                  25,392       30,165 
5.965% unsecured notes payable to banks,         
  refinanced in 1996                                       -       39,167
Short-term yen-denominated note payable to
  bank under unsecured line of credit, variable
  interest rate (.76% at December 31, 1996)            9,850            -
Other                                                  1,211        3,408 
                                                    --------     -------- 
    Total notes payable                            $ 353,533    $ 327,268 
                                                    ========     ======== 

     The 5.965% fixed rate notes payable that were outstanding at December 
31, 1995, were converted in April 1996 from dollar-denominated to yen-
denominated amounts with a variable interest rate based on the Tokyo 
Interbank Offered Rate plus loan costs of 25 basis points. At December 31, 
1996, bank borrowings of 2.0 billion yen ($17.5 million) were outstanding 
under this agreement.  

     Interest rate swaps related to the 2.74% (fixed rate after swaps) loan 
are described in Note 4.

     The aggregate maturities of notes payable during each of the five years 
after December 31, 1996, are: 1997, $104.5 million; 1998, $72.0 million; 
1999, $60.9 million; 2000, $58.8 million; and 2001, $57.2 million.

     Certain of the Company's loan agreements contain financial covenants. 
The most restrictive covenant requires the Company to maintain a minimum 
consolidated  shareholders'  equity,  as  defined  in  the  agreement, of 
$1.0 billion.  The Company was in compliance with the covenants at December 
31, 1996.











                                  EXH 13-50
<PAGE>
(8)  INCOME TAXES

     The income tax effects of the temporary differences that give rise to 
deferred income tax assets and liabilities as of December 31 were as 
follows:

(In thousands)                                1996              1995   
                                           ----------        ----------
Deferred income tax liabilities:
  Deferred acquisition costs               $  972,678        $  982,239 
  Unrealized gains on securities
    available for sale                        949,978         1,103,153
  Premiums receivable                          73,353           122,974
                                            ---------         --------- 
    Total deferred income
     tax liabilities                        1,996,009         2,208,366
                                            ---------         ---------
Deferred income tax assets:
  Difference in tax basis of
    investment in Japan branch                  2,354            87,096
  Foreign tax credit carryforwards            116,607           122,203
  Policy benefit reserves                     720,755           729,638
  Unfunded retirement benefits                 63,292            53,334
  Other accrued expenses                       66,824            62,933 
  Other                                       187,975            94,060
                                            ---------         ---------  
    Total gross deferred tax assets         1,157,807         1,149,264
  Less valuation allowance                    162,903           151,398
                                            ---------         ---------  
    Total deferred income tax assets          994,904           997,866
                                            ---------         ---------
      Deferred income tax liability         1,001,105         1,210,500
Current income tax liability                  180,016           187,209
                                            ---------         --------- 
      Total income tax liability           $1,181,121        $1,397,709
                                            =========         =========  

     A valuation allowance is provided when it is more likely than not that 
deferred tax assets will not be realized.  The Company has established 
valuation allowances primarily for foreign tax credit and noninsurance loss 
carryforwards that exceed projected future offsets.  Only 35% of 
noninsurance losses can be offset against life insurance taxable income each 
year.  During 1996, the valuation allowance for deferred tax assets 
increased by $11.5 million ($59.8 million in 1995) due to changes in 
carryforwards of foreign tax credits and noninsurance losses.

     Foreign tax credit carryforwards available at December 31, 1996, expire 
as follows:  $25.9 million in 1997, $33.6 million in 1998, $16.5 million in 
1999 and $40.6 million in 2000. 









                                  EXH 13-51
<PAGE>
     The components of income tax expense applicable to pretax earnings for 
the years ended December 31 were as follows:

 (In thousands)                    Japan           U.S.         Total    
                               -----------     ---------    -----------
Income tax expense (benefit):
  1996:
    Current                    $   206,716     $  32,966    $   239,682
    Deferred                        14,153         1,803         15,956
                                ----------      --------     ----------
      Total                    $   220,869     $  34,769    $   255,638
                                ==========      ========     ========== 
  1995:
    Current                    $   213,784     $  19,878    $   233,662 
    Deferred                        17,781           495         18,276 
                                ----------      --------     ----------
      Total                    $   231,565     $  20,373    $   251,938 
                                ==========      ========     ========== 
  1994:
    Current                    $   133,885     $  12,587    $   146,472 
    Deferred                        65,225          (151)        65,074
                                ----------      --------     ---------- 
      Total                    $   199,110     $  12,436    $   211,546 
                                ==========      ========     ========== 

     Income tax expense in the accompanying consolidated financial 
statements is greater than the amount computed by applying the expected U.S. 
tax rate of 35% to pretax earnings.  The principal reasons for the 
differences and the related tax effects for the years ended December 31 are 
summarized as follows: 

(In thousands)                         1996          1995          1994   
                                    ---------     ---------     ---------
Income taxes based on U.S.
  statutory rates                   $ 227,500     $ 210,348     $ 176,518 
U.S. alternative minimum tax           26,333        12,558        10,712 
Unrecognized foreign tax credits      (11,331)       11,992        12,473 
Noninsurance losses generating
  no current tax benefit               12,344         7,010         5,561 
Other, net                                792        10,030         6,282 
                                     --------      --------      --------
  Income tax expense                $ 255,638     $ 251,938     $ 211,546 
                                     ========      ========      ======== 

     Most of the Company's income tax expense represents Japanese income 
taxes on AFLAC Japan operating results calculated at Japan's corporate tax 
rate of 45.3%.











                                  EXH 13-52
<PAGE>
     Income taxes are recorded in the statements of earnings and directly in 
certain shareholders' equity accounts.  Income tax expense (benefit) for the 
years ended December 31 was allocated as follows:

 (In thousands)                               1996       1995       1994   
                                            --------   --------   --------
Statements of earnings                      $255,638    251,938    211,546 
Shareholders' equity:
  Unrealized gains and losses on  
   securities available for sale            (116,205)   (39,670)   289,658 
  Unrealized foreign currency 
   translation gains                               -     (2,177)    (1,980)
                                             -------    -------    ------- 
     Total income taxes                     $139,433   $210,091   $499,224 
                                             =======    =======    ======= 

     Realized investment losses incurred by AFLAC Japan are generally 
deductible for Japan income tax purposes.  Accordingly, the income tax 
effects recognized for realized and unrealized investment gains and losses 
reflect such tax benefit of any losses related to AFLAC Japan operations.  
Also, AFLAC Japan receives certain Japanese income tax benefits from foreign 
exchange translation losses on its dollar-denominated investments.  These 
tax benefits are included directly in the shareholders' equity component of 
unrealized foreign currency translation gains.

     Deferred income tax expense, which results from differences in the 
timing of reporting various income and expense items between the financial 
statements and the income tax returns for the years ended December 31, is 
summarized as follows:

 (In thousands)                          1996          1995         1994   
                                      ---------     ---------    --------
Recognition of deferred policy
  acquisition costs                   $ 30,551      $ 22,753     $ 71,701 
Adjustments to liability for
  future policy benefits                (8,678)       (5,605)     (11,417)
Noninsurance losses generating
  no tax benefit                         4,800         2,130        8,377
Unfunded retirement benefits            (5,003)       (3,351)      (3,627)
Other, net                              (5,714)        2,349           40
                                       -------       -------      -------
   Deferred income tax expense        $ 15,956      $ 18,276     $ 65,074 
                                       =======       =======      ======= 

     In 1994, the Internal Revenue Service (IRS) proposed adjustments to the 
Company's U.S. consolidated federal income tax returns for the years 1989 
through 1991.  The primary proposed adjustment related to the computation of 
foreign-source income for purposes of utilizing foreign tax credits.  These 
issues were settled during 1996 with no material adjustments to the income 
tax returns as originally filed.  The IRS is currently examining the 
Company's U.S. consolidated income tax returns for the years 1992 through 
1994.






                                  EXH 13-53
<PAGE>
(9)  SHAREHOLDERS' EQUITY

     The following is a reconciliation of the number of shares of the 
Company's common stock for the years ended December 31:

(In thousands)                          1996          1995          1994   
                                      --------      --------      -------- 
Common stock - number of shares:
 Issued:
  Balance at beginning of year         156,358       155,999       155,565
  Exercise of stock options                881           359           434
                                      --------      --------      --------
  Balance at end of year               157,239       156,358       155,999
                                      --------      --------      -------- 
Treasury stock - number of shares:
  Balance at beginning of year          14,384         6,544           358
  Purchases of treasury stock            6,095         8,223         6,309

  Shares issued to sales associates
    stock bonus plan and dividend
    reinvestment plan                     (925)         (311)         (123)
  Exercise of stock options               (200)          (72)            -
                                      --------      --------      --------
  Balance at end of year                19,354        14,384         6,544
                                      --------      --------      --------
Shares outstanding at end of year      137,885       141,974       149,455
                                      ========      ========      ========

     STOCK SPLIT:  The Company paid a three-for-two stock split on March 18, 
1996.  Share and per-share amounts have been adjusted to reflect this split.

     SHARE REPURCHASE PROGRAM:  During 1996, the Company's board of 
directors authorized the purchase of up to an additional 7.0 million shares 
of the Company's common stock.  In total, the board of directors has 
authorized the purchase of up to 28.4 million shares since the inception of 
the repurchase program in February 1994.  The Company purchased 5.9 million 
shares during 1996, 8.2 million shares during 1995 and 6.3 million shares 
during 1994 under this share repurchase program.  The differences in 
percentage increases in net earnings and net earnings per share primarily 
reflect the impact of the share repurchase program.

     STOCK OPTIONS:  The Company adopted SFAS No. 123, Accounting for Stock-
Based Compensation, on January 1, 1996.  This statement provides a choice of 
accounting methods for employee stock compensation plans.  A company can 
elect to use the new fair-value-based method of accounting for employee 
stock compensation plans, under which compensation cost is measured and 
recognized in results of operations, or continue to account for these plans 
under the intrinsic value method prescribed by Accounting Principles Board 
Opinion No. 25 (APB No. 25).  Companies electing to remain with the method 
prescribed by APB No. 25 must make disclosures of what net income and 
earnings per share would have been if the fair-value-based method of 
accounting had been applied.  The Company has elected to continue to account 
for employee stock options using the method prescribed by APB No. 25 and 
include the required disclosures.




                                  EXH 13-54
<PAGE>
     The Company's stock option plan allows grants for both incentive stock 
options (ISO) and non-qualifying stock options (NQSO) to employees and NQSO 
to members of the board of directors.  The option period runs for 10 years 
unless provided for otherwise in the individual option agreement.  The 
option price for an ISO must be equal to 100% of the fair market value at 
the date of grant and at least 50% of the fair market value for a NQSO.  The 
options are exercisable immediately unless they are placed under a vesting 
schedule which is determined by the compensation committee.  No compensation 
expense is recognized by the Company for ISO grants.  For NQSO, the Company 
incurs a compensation expense for the difference between the grant price and 
market value at date of grant for all discounted NQSO.  No discounted 
options were granted during the three-year period ending December 31, 1996.

     In August 1995, the board of directors made an additional 1,042,500 
shares available for future grants.  This represents 10% of the shares 
previously approved for stock options by the shareholders.  The board of 
directors also approved 750,000 shares of non-qualified stock options to be 
granted to managers of AFLAC Japan.  At December 31, 1996, shares available 
for future grants amounted to 6,045.

     The following table summarizes stock option activity:

                                           Option         Weighted-Average
                                           Shares          Exercise Price
                                          ---------       ----------------
  Outstanding at January 1, 1994          4,586,410           $ 8.04
    Granted                               4,108,523            19.01
    Expired                                    (938)               -
    Canceled                               (114,001)           18.41
    Exercised                              (431,630)            5.95  
                                         ----------
  Outstanding at December 31, 1994        8,148,364            13.53
    Granted                                 549,377            28.08
    Canceled                                (25,313)           18.65
    Exercised                              (470,047)           11.32 
                                          ---------
  Outstanding at December 31, 1995        8,202,381            14.62 
    Granted                               1,830,085            32.79
    Canceled                                (61,976)           24.96
    Exercised                            (1,166,419)           10.56
                                          ---------
  Outstanding at December 31, 1996        8,804,071           $18.86
                                          ========= 


                                      1996          1995          1994
                                   ---------     ---------     ---------
Shares exercisable at 
 end of year                       6,776,583     7,676,624     6,631,838
                                   =========     =========     =========

Weighted-average fair value
 per share of shares granted
 during the year                   $   32.79     $   28.08     $   19.01
                                   =========     =========     =========  



                                  EXH 13-55
<PAGE>
     The following table summarizes information about stock options 
outstanding at December 31, 1996:

                         Options Outstanding           Options Exercisable
                 -----------------------------------  ----------------------
                             Wgtd. Avg.    
                             Remaining    Wgtd. Avg.              Wgtd. Avg.
Range of         Number      Contractual  Exercise    Number      Exercise
Exercise Prices  Outstanding Life         Price       Exercisable Price
- ---------------  ----------- ------------ ----------  ----------- ----------
$ 3.57 - $ 7.13     760,630       3.01    $    4.52      760,630  $    4.52
  7.33 -   8.00   1,083,804       3.17         7.93    1,083,804       7.93
  8.07 -  16.13   1,089,823       4.07        11.57    1,089,823      11.57
 18.83            3,182,380       6.49        18.83    3,182,380      18.83
 19.20 -  28.21     886,074       7.94        25.24      659,946      24.72
 31.67            1,371,610       9.12        31.67            -          -
 33.94 -  42.94     429,750       9.69        36.47            -          -
                  ---------                            ---------   
$ 3.57 - $42.94   8,804,071       6.19    $   18.86    6,776,583  $   14.89
                  =========                            =========

     Had compensation cost for the Company's stock options granted in 1996 
and 1995 been determined using the fair-value-based method as described in 
SFAS No. 123, the Company's net earnings and earnings per share would 
approximate the pro forma amounts indicated below:

(In thousands, except for                   1996              1995     
  per-share amounts)                     ---------         ---------    
Net earnings:  
  As reported                            $ 394,363         $ 349,057
  Effect of stock options                   (8,479)           (1,786)
                                         ---------         ---------
  Pro forma net earnings                 $ 385,884         $ 347,271
                                         =========         =========

Earnings per share:
  As reported                            $    2.73         $    2.33
  Effect of stock options                     (.06)             (.01)
                                         ---------         ---------
  Pro forma net earnings per share       $    2.67         $    2.32
                                         =========         =========


     The fair value of each option granted during 1996 and 1995 was 
estimated on the date of grant using the Black-Scholes multiple option 
approach with the following assumptions: dividend yield of 1.0% for both 
1996 and 1995, expected volatility of 19% for 1996 and 21% for 1995, risk-
free interest rate of 7.0% for 1996 and 6.5% for 1995, and expected life 
from the vesting dates ranging from 3.65 years to 6.10 years for 1996 and 
2.52 years to 7.10 years for 1995.

     The effects of applying SFAS No. 123 in this pro forma disclosure are 
not indicative of future amounts.  The provisions of SFAS No. 123 are 
applicable prospectively and the above pro forma disclosures therefore do 
not include amortization of the fair value of awards prior to 1995.  Also, 
the Company expects to grant additional awards in future years.


                                  EXH 13-56
<PAGE>
     OTHER:  In accordance with the Parent Company's Articles of 
Incorporation, shares of common stock are generally entitled to one vote per 
share until they have been held by the same beneficial owner for a 
continuous period of 48 months, at which time they become entitled to 10 
votes per share.



(10)  STATUTORY ACCOUNTING AND DIVIDEND RESTRICTIONS

     Net assets of the insurance subsidiaries aggregated $2.6 billion at 
December 31, 1996, on a generally accepted accounting principles basis.  
AFLAC Japan accounted for $1.7 billion of these net assets.  

     The Company's insurance subsidiaries are required to report their 
results of operations and financial position to state insurance regulatory 
authorities, and in the case of AFLAC Japan, to the Japanese Ministry of 
Finance, on the basis of statutory accounting practices prescribed or 
permitted by such authorities.  As determined on a U.S. statutory accounting 
basis, net income of AFLAC was $256.6 million in 1996, $194.3 million in 
1995 and $252.5 million in 1994, and capital and surplus was $1.4 billion 
and $1.2 billion at December 31, 1996 and 1995, respectively.

     Reconciliations of AFLAC's net assets on a generally accepted 
accounting principles basis to net assets determined on a U.S. statutory 
accounting basis as of December 31 were as follows:

     (In thousands)                               1996            1995  
                                              -----------     -----------
Net assets on generally accepted 
  accounting principles basis                 $ 2,644,408     $ 2,536,112 
Adjustment of fixed-maturity securities
  from fair value to amortized cost            (2,385,328)     (2,568,498)
Elimination of deferred policy 
  acquisition costs                            (2,580,682)     (2,563,759)
Adjustment to liability for future  
  policy benefits                               3,006,909       2,892,499 
Adjustment to income tax liability              1,030,111       1,236,452 
Reduction in premiums receivable                  (83,946)        (65,107)
Establishment of asset valuation reserve         (188,131)       (185,180)
Elimination of statutory non-admitted assets      (73,321)        (63,098)
Difference in foreign currency translation           (477)        (51,423)
Other, net                                         35,977          78,398 
                                              -----------     -----------
  Net assets on U.S. statutory 
    accounting basis                          $ 1,405,520     $ 1,246,396 
                                              ===========     =========== 

     The Parent Company depends on its subsidiaries for cash flow, primarily 
in the form of dividends and management fees.  Consolidated retained 
earnings in the accompanying financial statements largely represent 
undistributed earnings of the insurance subsidiaries.  Dividends, management 
fees (see Note 2) and other payments to the Parent Company by its insurance 
subsidiaries are subject to various regulatory restrictions and approvals 
related to safeguarding the interests of insurance policyholders.  The 
maximum amount of dividends that can be paid by insurance companies 
domiciled in the State of Georgia to shareholders without prior approval of 

                                  EXH 13-57
<PAGE>
the Commissioner of Insurance is the greater of the net gain from operations 
for the previous year determined under statutory accounting principles or 
10% of statutory surplus as of the previous year-end.  Dividend payments by 
AFLAC during 1997 in excess of $259.6 million would require such approval.

     A portion of AFLAC Japan annual earnings, as determined on a Japan 
statutory accounting basis, can be remitted each year to AFLAC U.S. after 
satisfying various conditions imposed by Japanese regulatory authorities for 
protecting policyholders and obtaining remittance approvals from such 
authorities.  These conditions include compliance with risk-based capital 
guidelines for Japanese insurers.  Profit remittances to the United States 
can fluctuate due to changes in the amounts of Japanese regulatory earnings. 
Among other items, factors affecting regulatory earnings include Japanese 
regulatory accounting practices and fluctuations in currency translations of 
AFLAC Japan's U.S. dollar-denominated investments into yen.  Earnings were 
remitted from AFLAC Japan to AFLAC U.S. in the amount of $217.3 million in 
1996, $140.5 million in 1995 and $132.9 million in 1994.  Management expects 
to continue to obtain approvals from Japanese regulatory authorities for 
annual profit transfers.  

     Net assets (unaudited) of AFLAC Japan, based on Japanese statutory 
accounting practices, aggregated $466.9 million and $412.8 million at 
December 31, 1996 and 1995, respectively.  Japanese statutory accounting 
practices differ in many respects from U.S. generally accepted accounting 
principles.  Under Japanese statutory accounting practices, policy 
acquisition costs are charged off immediately, policy benefit and claim 
reserving methods are different, deferred income tax liabilities are not 
recognized, and investment securities are carried at cost less certain 
market value adjustments.



(11)  BENEFIT PLANS

     RETIREMENT PLANS:  The Company sponsors several defined-benefit 
retirement plans covering substantially all employees.  The retirement 
benefits for employees are generally based on years of service and formula-
determined salaries at retirement for AFLAC Japan employees, and salary 
during the five highest consecutive years out of the last 10 years preceding 
retirement for U.S. employees.

     It is the Company's general policy to annually fund through a trust the 
accrued costs for the U.S. employee plans to the extent deductible for U.S. 
federal income tax purposes (such accrued costs are calculated under the 
frozen entry-age actuarial cost method).  A portion of the AFLAC Japan 
employee retirement program is funded under a group annuity arrangement with 
another insurance company.  An accrued liability is included in the 
consolidated financial statements for the unfunded portion of the AFLAC 
Japan program and supplemental plans for certain Japan and U.S. officers.









                                  EXH 13-58
<PAGE>
     The components of retirement expense and significant actuarial 
assumptions for the years ended December 31 are shown below.

                                1996             1995             1994      
                           --------------   --------------   --------------
(In thousands)              Japan   U.S.     Japan   U.S.     Japan   U.S.
                           ------  ------   ------  ------   ------  ------
Basic employee plans:
  Service cost for 
    benefits earned 
    during the year        $2,169 $ 2,591   $2,610 $ 1,880   $2,269 $ 2,166 
  Interest cost on 
    projected benefit
    obligations             1,031   3,142    1,148   2,686      999   2,569 
  Less actual investment 
    return on plan assets  (1,117) (4,429)    (518) (6,344)  (1,135)     28
  Net amortization
    and deferral              702   1,861      696   4,370      278  (1,530)
                            -----   -----    -----   -----    -----   ----- 
     Total retirement 
       expense for basic 
       employee plans       2,785   3,165    3,936   2,592    2,411   3,233 
Officers, retirees and  
  beneficiaries unfunded    
  supplemental plans        1,369  35,806    1,395  35,634    1,203  33,468 
                            -----  ------    -----  ------    -----  ------ 
     Total retirement
       expense             $4,154 $38,971   $5,331 $38,226   $3,614 $36,701
                            =====  ======    =====  ======    =====  ====== 
Significant actuarial 
  assumptions:
  Discount rate for:
    Net periodic pension 
      costs                   4.0%    7.0%    4.0%    8.0%     4.4%    7.0% 
    Benefit obligations   4.0-5.5     7.0     4.0     7.0      4.0     8.0  
  Projected increase in 
    salary levels             3.5     5.0     3.5     5.0      4.5     5.0 
  Expected long-term 
    return on plan assets     2.5     9.0     4.5     9.0      5.5     9.0 



















                                  EXH 13-59
<PAGE>
     Reconciliations of the funded status of the basic employee plans with 
amounts recognized in the accompanying consolidated balance sheets as of 
December 31 were as follows:
                                           1996                  1995      
                                     ----------------     ---------------- 
(In thousands)                        Japan     U.S.       Japan     U.S.  
                                     -------  -------     -------  ------- 
Plan assets, at fair value
  (primarily bonds, stocks 
  and insurance contracts)           $18,445  $37,574     $18,769  $31,557 
                                      ------   ------      ------   ------ 
Actuarial present value of 
  benefit obligations:
   Accumulated benefit obligations,
     based on employee service to 
     date and present salary levels:
      Vested benefits                 15,768   32,557      16,677   28,373 
      Non-vested benefits                 94    1,167         128    1,455 
   Effect of assumed future 
     salary increases                  8,789   13,945      10,187   12,696 
                                      ------   ------      ------   ------ 
   Projected benefit obligations      24,651   47,669      26,992   42,524 
                                      ------   ------      ------   ------ 
Projected benefit obligations 
  in excess of plan assets            (6,206) (10,095)     (8,223) (10,967)
Unamortized net losses (gains) from
  plan experience variations and
  changes in actuarial assumptions      (170)   9,731       1,029   11,486 
Unrecognized prior service
  cost (credit)                        1,119     (222)      1,347     (249)
Unamortized net transition
  (gain) loss                            673   (1,083)        857   (1,205)
                                      ------   ------      ------   ------ 
   Prepaid retirement cost 
     (liability) recognized in 
     consolidated balance sheets     $(4,584) $(1,669)    $(4,990) $  (935)
                                      ======   ======      ======   ====== 

     In addition to the funded benefit obligations for basic employee plans, 
the accrued retirement liability for unfunded supplemental retirement plans 
for various officers and beneficiaries at December 31, 1996 and 1995, was 
$165.7 million and $134.6 million, respectively.  The actuarial present 
value of projected benefit obligations for these plans was $170.2 million 
and $161.2 million at December 31, 1996 and 1995, respectively.  The 
discount rates used were 4.0% in both 1996 and 1995 for AFLAC Japan, and 
7.0% for AFLAC U.S. for both 1996 and 1995.  Such supplemental retirement 
plans include a lifetime obligation to the surviving spouse of the Company's 
former chairman of the board.  Benefits are payable at .5% of the Company's 
"net earnings" for the previous year as defined in the agreement.  

     POSTRETIREMENT BENEFITS:  In addition to pension benefits, 
substantially all U.S. employees of the Company participate in health care 
benefit plans.  Employees become eligible for these benefits, up to age 65, 
if they terminate employment after age 55 with 15 years of service.  Certain 
employees are eligible for nonmedical benefits.  The accumulated benefit 
obligation as of December 31, 1996 and 1995, was $9.4 million and $8.9 
million, respectively, based on an assumed discount rate of 7.0% for both 
years.  
                                  EXH 13-60
<PAGE>
     Net postretirement benefit cost for the years ended December 31 
included the following components:

(In thousands)                              1996         1995         1994  
                                           ------       ------       ------ 
Service cost                              $  296       $  229       $  251  
Interest cost                                630          536          743  
Amortization of unrecognized gains           (41)        (207)           -  
                                           -----        -----        ----- 
   Postretirement benefit cost            $  885       $  558       $  994  
                                           =====        =====        ===== 

Actuarial assumptions used were:
  Discount rate - periodic cost                7%           8%           7% 
  Projected health care cost
    trend rate                                12%          13%          14% 
  Ultimate trend rate                          7%           7%           7% 
  Effect of a 1% point increase in the
    health care cost trend rate on the:
    Postretirement benefit obligation     $  466       $  675       $  487  
    Aggregate of service and
      interest cost                       $   86       $   89       $   94  


     STOCK BONUS PLAN:  AFLAC U.S. maintains a stock bonus plan for eligible 
U.S. sales associates.  Contributions to the plan, which are determined 
based on sales of insurance policies, are made by AFLAC U.S. to a trust and 
are used to purchase the Parent Company's common stock for later 
distribution to the participants.  The participants are subject to vesting 
requirements based on years of service.  Any shares forfeited reduce future 
contributions of AFLAC U.S.  The net costs of this plan, which are included 
in deferred policy acquisition costs, amounted to $8.9 million in 1996, $8.0 
million in 1995 and $6.9 million in 1994.



(12)  COMMITMENTS AND CONTINGENCIES

     LITIGATION:  The Company is a defendant in various litigation 
considered to be in the normal course of business.  Some of this litigation 
is pending in Alabama, where large punitive damages bearing little relation 
to the actual damages sustained by plaintiffs have been awarded against 
other companies, including insurers, in recent years.  During 1995, the 
Company settled certain litigation in Alabama related to an ancillary line 
of business.  However, the settlement was not material to the Company's 
consolidated net earnings for the year.  Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of the litigation still pending will not have a material adverse 
effect on the financial position of the Company.

     LAND PURCHASE COMMITMENT:  AFLAC Japan's administrative office building 
is located on partially leased land.  Under the terms of an agreement 
entered into in 1991, the Company is committed to purchase the leased land, 
at fair value, upon the demand of the owner.  As of December 31, 1996, the 
fair value of the leased land was estimated to be 2.1 billion yen ($18.4 
million).


                                  EXH 13-61
<PAGE>

MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL STATEMENTS

     Management is responsible for the consolidated financial statements of 
AFLAC Incorporated and subsidiaries.  The statements have been prepared in 
accordance with generally accepted accounting principles and include amounts 
based upon management's best estimates and judgments.  Informed judgments 
and estimates are used for those transactions not yet complete or for which 
the ultimate effects cannot be measured precisely.  Financial information 
elsewhere in this annual report is consistent with the information in the 
financial statements.  

     The Company's internal controls are designed to reasonably assure that 
AFLAC Incorporated's books and records reflect the transactions of the 
Company, that assets are safeguarded, and that the Company's established 
policies and procedures are followed.  The effectiveness of the controls 
system is supported by the selection and training of qualified personnel, an 
organizational structure that provides an appropriate division of 
responsibility, and a comprehensive internal audit program.

     The Company engages KPMG Peat Marwick LLP as independent auditors to 
audit its financial statements and express their opinion thereon.  Their 
audits include reviews and tests of the Company's internal controls to the 
extent they believe necessary to determine and conduct the audit procedures 
that support their opinion.  Members of that firm also have the right of 
full access to each member of management in conducting their audits.  The 
report of KPMG Peat Marwick LLP appears on the following page.

     The Audit Committee of the board of directors, which is composed of 
outside directors, serves in an oversight role to assure the integrity and 
objectivity of the Company's financial reporting process.  The committee 
meets periodically with representatives of management, as well as the 
independent and internal auditors, to review matters of a material nature 
related to financial reporting and the planning, results and recommendations 
of audits.  The independent and internal auditors have free access to the 
Audit Committee, without management present, to discuss any matter they 
believe should be brought to the attention of the committee.  The committee 
is also responsible for making recommendations to the board of directors 
concerning the selection of the independent auditors.


 /s/ Daniel P. Amos
- ---------------------------------
Daniel P. Amos
President and Chief Executive Officer


 /s/ Kriss Cloninger III
- ---------------------------------
Kriss Cloninger III
Executive Vice President and Chief Financial Officer







                                  EXH 13-62
<PAGE>

INDEPENDENT AUDITORS' REPORT

The Shareholders and Board of Directors
AFLAC Incorporated:

     We have audited the accompanying consolidated balance sheets of AFLAC 
Incorporated and subsidiaries as of December 31, 1996 and 1995, and the 
related consolidated statements of earnings, shareholders' equity and cash 
flows for each of the years in the three-year period ended December 31, 
1996.  These consolidated financial statements are the responsibility of the 
company's management.  Our responsibility is to express an opinion on these 
consolidated financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable 
basis for our opinion.

     In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the financial position of AFLAC 
Incorporated and subsidiaries at December 31, 1996 and 1995, and the results 
of their operations and their cash flows for each of the years in the three-
year period ended December 31, 1996, in conformity with generally accepted 
accounting principles.


                                       KPMG PEAT MARWICK LLP


Atlanta, Georgia
January 29, 1997




















                                  EXH 13-63


<PAGE>
<TABLE>
                                           Unaudited Consolidated Quarterly Financial Data
                                               (In thousands, except per-share amounts)
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------
Three Months ended,                 March 31                 June 30               September 30              December 31
- -----------------------------------------------------------------------------------------------------------------------------
1996                           Amount     % Change      Amount     % Change      Amount     % Change      Amount     % Change
- -----------------------------------------------------------------------------------------------------------------------------
<S>                         <C>           <C>        <C>           <C>        <C>           <C>        <C>           <C>
Total revenues              $ 1,729,920       .9%    $ 1,741,657     (9.9)%   $ 1,775,579     (2.0)%   $ 1,853,047      7.0% 
Net earnings                     86,523      1.9          85,747     (7.7)         88,345       .4         133,748     60.5
- ------------------------------------------------------------------------------------------------------------------------------

Per common share:
   Net earnings             $       .59      5.4     $       .59     (3.3)    $       .62      3.3     $       .93     63.2
   Cash dividends           $       .087             $       .10              $       .10              $       .10 
- -----------------------------------------------------------------------------------------------------------------------------


Three Months ended,                 March 31                 June 30               September 30              December 31
- -----------------------------------------------------------------------------------------------------------------------------
1995                           Amount     % Change      Amount     % Change      Amount     % Change      Amount     % Change
- -----------------------------------------------------------------------------------------------------------------------------

Total revenues              $ 1,713,676     23.1%    $ 1,932,771     30.5%    $ 1,811,718     13.1%    $ 1,732,455      5.9% 
Net earnings                     84,873     21.3          92,916     33.9          87,960     15.6          83,308      7.6   
- -----------------------------------------------------------------------------------------------------------------------------

Per common share:
   Net earnings             $       .56     27.3     $       .61     35.6     $       .60     22.4     $       .57     11.8
   Cash dividends           $       .077             $       .087             $       .087             $       .087
- -----------------------------------------------------------------------------------------------------------------------------










                                                           EXH 13-64
</TABLE>
 
 



 

 

















<PAGE>























                                EXHIBIT 21


































                                  EXH 21.0
<PAGE>

                           AFLAC INCORPORATED
                              SUBSIDIARIES 

The following list sets forth the subsidiaries of the Company:

                 Company                                  Jurisdiction
                 -------                                  ------------

AFLAC Broadcast Partners ("ABP")                            Georgia
AFLAC International, Inc. ("AI")                            Georgia
AFLAC Broadcast Group, Inc. ("ABG")                         Georgia
AFLAC Real Estate Holdings, Inc. ("AREH")                   Georgia
American Family Life Assurance Company of
  Columbus ("AFLAC")                                        Georgia
American Family Life Assurance Company 
  of New York ("AFLAC-NY")                                  New York
Communicorp, Inc. ("COMM")                                  Georgia
WITN-TV, Inc. ("WITN")                                      North Carolina



The above subsidiaries are 100% directly owned by the Company, except:
          WITN is 100% directly owned by ABG.
          AFLAC-NY is 100% directly owned by AFLAC.
          ABP is 99% owned by AFLAC and 1% owned by ABG.
































                                  EXH 21.0-1
 



 

 










<PAGE>























                                Exhibit 23.0


































                                  EXH 23.0
<PAGE>


KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.
Suite 2000
Atlanta, GA 30308







                       INDEPENDENT AUDITORS' CONSENT



The Shareholders and The Board of Directors
AFLAC Incorporated


We consent to incorporation by reference in Registration Statement Nos. 
33-41926, 33-64535 and 333-16533 on Form S-3, and 33-41552, 33-44720,
33-53737 and 333-01243 on Form S-8 of AFLAC Incorporated of our report dated 
January 29, 1997, relating to the consolidated balance sheets of AFLAC 
Incorporated and Subsidiaries as of December 31, 1996 and 1995, and the 
related consolidated statements of earnings, shareholders' equity, and cash 
flows for each of the years in the three-year period ended December 31, 
1996, which report appears in the 1996 annual report to shareholders and is 
incorporated by reference in the December 31, 1996, annual report on Form 
10-K of AFLAC Incorporated.




                                         KPMG PEAT MARWICK LLP




Atlanta, Georgia
March 26, 1997















                                  EXH 23.0-1
 



 

 










<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-K for the
year ended December 31, 1996, and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<DEBT-HELD-FOR-SALE>                        20,327,726
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     136,328
<MORTGAGE>                                      17,802
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              20,746,535
<CASH>                                               0
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,582,946
<TOTAL-ASSETS>                              25,022,812
<POLICY-LOSSES>                             19,736,430
<UNEARNED-PREMIUMS>                            288,976
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          208,799
<NOTES-PAYABLE>                                353,533
                                0
                                          0
<COMMON>                                        15,724
<OTHER-SE>                                   2,109,845
<TOTAL-LIABILITY-AND-EQUITY>                25,022,812
                                   5,910,036
<INVESTMENT-INCOME>                          1,021,955
<INVESTMENT-GAINS>                               1,980
<OTHER-INCOME>                                 166,232<F1>
<BENEFITS>                                   4,895,522
<UNDERWRITING-AMORTIZATION>                    162,475
<UNDERWRITING-OTHER>                         1,392,205
<INCOME-PRETAX>                                650,001
<INCOME-TAX>                                   255,638
<INCOME-CONTINUING>                            394,363
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   394,363
<EPS-PRIMARY>                                     2.73
<EPS-DILUTED>                                        0
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes $60.3 million gain from the sale of a television station on
December 31, 1996.
</FN>
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission