AFLAC INC
10-K, 1998-03-26
ACCIDENT & HEALTH INSURANCE
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<PAGE>
                     SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 FORM 10-K

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                      OF THE SECURITIES EXCHANGE ACT OF 1934


For the fiscal year ended December 31, 1997       Commission file no. 1-7434


                         AFLAC INCORPORATED
____________________________________________________________________________
             (Exact name of Registrant as specified in its charter)        

            Georgia                                     58-1167100     
________________________________________        ____________________________
    (State of Incorporation)                         (I.R.S. Employer  
                                                    Identification No.)   

1932 Wynnton Road, Columbus, Georgia                        31999           
________________________________________        ____________________________
(Address of principal executive offices)                 (Zip Code)        


       Registrant's telephone number, including area code 706-323-3431     

          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

                                                  Name of Each Exchange 
             Title of Each Class                   on Which Registered      
       ------------------------------           ------------------------- 
        Common Stock, $.10 Par Value             New York Stock Exchange
                                                 Pacific Stock Exchange
                                                 Tokyo Stock Exchange 

     SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:   NONE    

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes  X   No     .
                                                    ----    ----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K (Section 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in 
definitive proxy or information statements incorporated by reference in Part 
III of this Form 10-K or any amendment to this Form 10-K. 
                                                          --------

The number of shares of the registrant's Common Stock outstanding at March 
16, 1998, with $.10 par value, was 133,571,707.  The aggregate market value 
of the voting stock held by non-affiliates of the registrant as of March 16, 
1998 was $8,381,997,714. 


<PAGE>
                   DOCUMENTS INCORPORATED BY REFERENCE


PART I         Item 1         Exhibit 13 - pages 13-5 to 13-28 (Management's
                               Discussion and Analysis of Financial
                               Condition and Results of Operations (MD&A)),
                               pages 13-42 to 13-52 (Notes 2 and 3 of the
                               Notes to the Consolidated Financial
                               Statements), and pages 13-64 to 13-65 
                               (Note 10 of the Notes to the Consolidated
                               Financial Statements).  The applicable 
                               portions of the Company's Annual Report to
                               Shareholders for the year ended December 31,
                               1997, are included as Exhibit 13        


               Item 2         Exhibit 13 - page 13-54 (Note 5 of the Notes
                               to the Consolidated Financial Statements)


PART II        Item 5         Exhibit 13 - pages 13-1, 13-2 and 13-64
                               (Note 10 of the Notes to the Consolidated
                               Financial Statements)   


               Item 6         Exhibit 13 - pages 13-3 and 13-4


               Item 7         Exhibit 13 - pages 13-5 to 13-28


               Item 7A        Exhibit 13 - pages 13-6 to 13-8, and
                                13-17 to 13-20


               Item 8         Exhibit 13 - pages 13-29 to 13-71



PART III       Item 10        Incorporated by reference from the        
                               definitive Proxy Statement for the Annual 
                               Meeting of Shareholders to be held May 4,
                               1998 (the Proxy Statement)          


               Item 11        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 12        Incorporated by reference from the Proxy  
                               Statement                                 


               Item 13        Incorporated by reference from the Proxy  
                               Statement                                 



                                      i
<PAGE>
                            AFLAC Incorporated
                        Annual Report on Form 10-K
                   For the Year Ended December 31, 1997 


                             Table of Contents
                                                                      Page 

PART I

Item 1.   Business................................................     I- 1 

Item 2.   Properties..............................................     I-19 

Item 3.   Legal Proceedings.......................................     I-19 

Item 4.   Submission of Matters to a Vote of Security Holders.....     I-20 

Item 4A.  Executive Officers of the Company.......................     I-20 


PART II

Item 5.   Market for Company's Common Equity and Related                 
            Shareholder Matters...................................    II- 1 

Item 6.   Selected Financial Data.................................    II- 1 

Item 7.   Management's Discussion and Analysis of Financial              
            Condition and Results of Operations...................    II- 1 

Item 7A.  Quantitative and Qualitative Disclosures
            About Market Risk.....................................    II- 1

Item 8.   Financial Statements and Supplementary Data.............    II- 1 

Item 9.   Changes in and Disagreements with Accountants on               
            Accounting and Financial Disclosure...................    II- 1 


PART III

Item 10.  Directors and Executive Officers of the Company.........   III- 1 

Item 11.  Executive Compensation..................................   III- 1 

Item 12.  Security Ownership of Certain Beneficial Owners and            
            Management............................................   III- 1 

Item 13.  Certain Relationships and Related Transactions..........   III- 1 


PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports           
            on Form 8-K...........................................    IV- 1 


                                     ii
<PAGE>
                                   PART I

ITEM 1.   BUSINESS 

GENERAL DESCRIPTION

     AFLAC Incorporated (the Parent Company) and its subsidiaries (the 
Company) have only one significant industry segment - insurance. The Parent 
Company was incorporated in 1973 under the laws of the State of Georgia and 
acts as a general business holding company.  The Parent Company is a 
management company whose primary business is supplemental health insurance, 
which is marketed and administered primarily through American Family Life 
Assurance Company of Columbus (AFLAC).  As a management company, the Parent 
Company oversees the operations of its subsidiaries, provides management 
services, and makes capital available. Most of AFLAC's policies are 
individually underwritten and marketed at the work site, with premiums paid 
by the employee.  The Company's operations in Japan (AFLAC Japan) and the 
United States (AFLAC U.S.) service the two markets for the Company's 
insurance operations. 

     For financial information relating to the Company's foreign and U.S. 
operations, see Exhibit 13, pages 13-5 to 13-28 (Management's Discussion and 
Analysis of Financial Condition and Results of Operations (MD&A)) and page 
13-42 (Note 2 of the Notes to the Consolidated Financial Statements), which 
are incorporated herein by reference. 

     In 1997, the Company completed the sale of its broadcast business which 
consisted of seven network-affiliated television stations.  The total pretax 
gain from the sale was $327.5 million.  The sale of one station closed on 
December 31, 1996.  The pretax and after-tax gains recognized in 1996 were 
$60.3 million and $48.2 million, respectively.  The effect of the after-tax 
gain on 1996 basic and diluted net earnings per share was $.34 and $.33, 
respectively.  The pretax and after-tax gains recognized during the second 
quarter of 1997 on the closing of the six remaining stations were $267.2 
million and $211.2 million, respectively.  The effect of the after-tax gain 
on 1997 basic and diluted net earnings per share was $1.55 and $1.50, 
respectively.  In March 1997, AFLAC Incorporated sold its minor Canadian 
insurance subsidiary at a nominal gain.  

     The Parent Company's principal operating subsidiary is AFLAC, which 
operates in the United States and Japan.  AFLAC is a specialty insurer whose 
dominant business is individual supplemental health insurance.  Management 
believes AFLAC is the world's leading writer of cancer expense insurance.  
In recent years, AFLAC has diversified its product offerings to include 
other types of supplemental health products in both the United States and 
Japan.  AFLAC Japan also sells care plans, supplemental general medical 
expense plans and a living benefit life plan.  AFLAC U.S., in addition to 
cancer expense plans, sells other types of supplemental health insurance, 
including hospital intensive care, accident and disability, hospital 
indemnity, long-term care, short-term disability and Medicare supplement 
plans.  AFLAC also offers several life insurance plans in the United States 
and Japan.  

     The Company is authorized to conduct insurance business in all 50 
states, the District of Columbia, and several U.S. territories and foreign 
countries.  The Company's only significant foreign operation is AFLAC Japan, 
which accounted for 79%, 82% and 85% of the Company's total revenues for

                                   I-1
<PAGE>
1997, 1996 and 1995, respectively, and 87% and 88% of total assets at 
December 31, 1997 and 1996, respectively.

     During 1997, the board of directors authorized the purchase of up to an 
additional 4.0 million shares of AFLAC Incorporated common stock.  Including 
shares remaining under a previous authorization, the Company had approval to 
purchase up to 5.6 million shares as of December 31, 1997.  The Company 
purchased 26.8 million shares from the inception of the share repurchase 
program in February 1994 through December 31, 1997.  During the same period 
2.5 million shares were reissued to the AFLAC Associate Stock Bonus Plan, 
through the Company's dividend reinvestment plan, and the exercise of stock 
options.

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
operating results.  In years when the yen weakens, translating yen into 
dollars causes fewer dollars to be reported.  When the yen strengthens, 
translating yen into dollars causes more dollars to be reported.  In the 
third quarter of 1995, the yen began to weaken in relation to the dollar and 
continued to weaken throughout 1996 and 1997.  The average yen-to-dollar 
exchange rates were 121.07 in 1997, 108.84 in 1996 and 94.10 in 1995.  
Operating earnings per share (excludes realized investment gains/losses and 
the gain from the sale of the broadcast business), which were affected by 
these fluctuations in the value of the yen, increased 10.8% to $2.66 in 
1997, 3.0% to $2.40 in 1996 and 23.3% to $2.33 in 1995.

     The Company's primary financial objective is the growth of operating 
earnings per share before the effect of foreign currency fluctuations.  In 
1996, the Company set this objective at an annual growth rate of 15% to 17% 
through the year 2000.  The goal for 1997 was 17% growth, which the Company 
exceeded.  Excluding the effect of currency fluctuations, operating earnings 
per share increased 18.3% in 1997, 15.5% in 1996 and 15.3% in 1995.

     In early 1998, the Company raised its 1998 objective for growth in 
operating earnings per share from a 17% increase to 20% before the effect of 
currency translation.  For further information, see Exhibit 13, pages 13-6 
to 13-8 (Foreign Currency Translation section of MD&A).

     Insurance premiums and investment income from insurance operations are 
the major sources of revenues.  The Company's consolidated premium income 
was $5.9 billion for 1997, $5.9 billion for 1996 and $6.1 billion for 1995. 
 
     The following table sets forth consolidated premiums earned by health 
and life insurance offered by AFLAC in Japan and the United States for the 
three years ended December 31.

(In thousands)                         1997          1996          1995    
                                    ----------    ----------    ----------
Premiums earned:
  Health insurance                 $ 5,501,816   $ 5,690,886   $ 6,037,206 
  Life and other insurance             362,500       206,480        17,937 
                                    ----------    ----------    ----------
     Total U.S. and Japan
       premiums earned             $ 5,864,316   $ 5,897,366   $ 6,055,143 
                                    ==========    ==========    ==========



                                   I-2
<PAGE>
     The following table sets forth the changes in annualized premiums in 
force for AFLAC health insurance in Japan and the United States for the 
years ended December 31.

 (In thousands)                       1997          1996          1995    
                                   ----------    ----------    ----------
Annualized premiums in force, 
  at beginning of year            $ 5,637,951   $ 5,837,883   $ 5,578,987
    New issues including
      policy conversions              755,650       763,836       965,321
    Change in unprocessed 
      policies                        (20,306)       18,587      (107,287)
    Lapses and surrenders            (462,914)     (414,628)     (408,366)
    Other                              19,337         3,284       (11,676)
    Foreign currency translation
      adjustment                     (504,736)     (571,011)     (179,096)
                                   ----------    ----------    ----------
Annualized premiums in force,
  at end of year                  $ 5,424,982   $ 5,637,951   $ 5,837,883
                                   ==========    ==========    ==========



INVESTMENTS AND INVESTMENT RESULTS 

     The Company classifies all fixed-maturity securities as available for 
sale.  All fixed-maturity and equity securities are carried at fair value.  
Net unrealized gains on securities available for sale were $3.4 billion and 
$2.4 billion at December 31, 1997 and 1996, respectively.





























                                   I-3
<PAGE>
     The following table shows an analysis of investments and cash at 
December 31:

(In millions)                             1997         1996       % Change
                                        --------     --------     --------
AFLAC U.S.:

  Total investments and cash, 
    at cost or amortized cost           $  2,678     $  1,910       40.2%

  Unrealized gains on securities
    available for sale                       228          101
                                         -------      -------
    Total investments and cash          $  2,906     $  2,011       44.5%
                                         =======      =======      =====
AFLAC Japan:

  Total investments and cash, 
    at cost or amortized cost           $ 16,743     $ 16,391        2.1%

  Unrealized gains on securities
    available for sale                     3,155        2,335
                                         -------      -------
    Total investments and cash          $ 19,898     $ 18,726        6.3%
                                         =======      =======      =====
Consolidated:

  Total investments and cash,
    at cost or amortized cost           $ 19,497     $ 18,307        6.5%

  Unrealized gains on securities
    available for sale                     3,383        2,437
                                         -------      -------
    Total investments and cash          $ 22,880     $ 20,744       10.3%
                                         =======      =======      =====

     Net investment income was $1.1 billion in 1997 and $1.0 billion in both 
1996 and 1995.

     AFLAC primarily invests within the United States, Japan, and Euroyen 
investment markets.  The aspects of these financial markets remain 
fundamentally different.  For example, differences in asset selection, 
liquidity, credit quality, accounting practices, insurance regulations and 
taxation affect the way the Company invests and purchases securities.  AFLAC 
maintains a strong portfolio by investing in high-quality securities that 
provide AFLAC with a predictable source of investment income (principally in 
government, public utility and corporate bonds, including private placement 
securities).  When committing the huge cash flows to new investments, the 
Company only purchases securities that are rated investment grade by the 
Securities Valuation Office of the National Association of Insurance 
Commissioners.  The Company does not purchase junk bonds and has avoided the 
investment real estate and mortgage loan sectors.  The Company does not 
trade in the derivatives market.  

     For information on the composition of the Company's investment 
portfolio and investment results, see Part IV, Schedule I, and Exhibit 13, 
pages 13-12 and 13-17 to 13-28 (discussions relating to investments, Balance 

                                   I-4
<PAGE>
Sheet and Cash Flow) and pages 13-46 to 13-54 (Notes 3 and 4 of the Notes to 
the Consolidated Financial Statements), which are incorporated herein by 
reference.


INVESTMENTS - JAPAN

     Approximately 75% of the 353.6 billion yen ($2.7 billion) that AFLAC 
Japan had available for investment in 1997 was invested in yen-denominated 
securities at an average yield of 4.38%.  The Company invested 65.9% in 
longer-dated securities at an average rate of 4.57%.  The longer-dated 
sector includes purchases of dual-currency bonds (yen principal securities 
that pay a dollar coupon) at an average yield of 5.18%.  An additional 8.8% 
was invested in yen-denominated securities of various other sectors.  
Dollar-denominated securities accounted for the remaining 25.3% of the 
purchases in 1997 at an average yield to maturity of 7.61%.

     AFLAC requires that all private placement issuers have an NAIC rating 
of class 1 or 2 and requires call protection limits of ten years or longer 
for such issues.  Most of AFLAC's private placement issues are issued under 
medium term note programs and have standard covenants commensurate with 
credit rankings except when internal credit analysis indicates that 
additional protective and/or event risk covenants are required.

     At the end of 1997, private placements (at amortized cost) held by 
AFLAC Japan represented 37.7% of AFLAC Japan's total investments and cash 
and 32.3% of the consolidated total investments and cash.  Although AFLAC 
Japan purchased only a small amount of Japanese government bonds during 
1997, that sector continues to be a large asset class in Japan.  Japanese 
government bonds constituted 32.3% of AFLAC Japan's total portfolio.  
Utility bonds accounted for 13.1%.  Municipal securities made up 3.1%.  A 
variety of other sectors accounted for 5.3%.  AFLAC Japan's dollar-
denominated portfolio represented 8.5% of the portfolio at year-end.

     AFLAC Japan's fixed-maturity securities available for sale, at 
amortized cost, as of December 31 were rated as follows:

                                         1997             1996
                                        ------           ------
            AAA                          40.6%            48.2%
            AA                           20.6             19.9
            A                            26.0             23.6
            BBB                          12.8              8.3
                                        -----            -----
                                        100.0%           100.0%
                                        =====            =====


     Japan's life insurance industry has contended with low investment 
yields for the last several years.  Despite a series of premium rate 
increases designed to help offset the effect of lower yields, the low 
interest rate environment took its toll in April when the government 
declared Nissan Mutual Life Insurance Company insolvent.  As a result, more 
attention has been paid to the composition of the life insurance industry's 
assets.  The Company's asset allocation is much different than the industry 
as a whole and, management believes, is better suited to a low interest rate 
environment.  Based on March 31, 1997, Ministry of Finance data, AFLAC had 

                                   I-5
<PAGE>
the highest portfolio yield among all of Japan's life insurers.  AFLAC 
earned this distinction without sacrificing the quality of the Company's 
portfolio, and management believes it provides AFLAC Japan with a tremendous 
competitive advantage.

     The Company's investments in the Japanese equity and investment real 
estate markets continued to be immaterial in 1997.


INVESTMENTS - U.S.

     AFLAC U.S. had additional funds to invest in 1997 after completing the 
sale of the AFLAC Broadcast Division and also receiving a record profit 
repatriation from AFLAC Japan.

     Profits repatriated from AFLAC Japan to AFLAC U.S. totaled $347.0 
million in 1997, up from $217.3 million in 1996.  The profit transfer in 
1997 included $124.8 million of a non-recurring nature related to gains 
realized from the valuation of investments as determined on a Japanese 
regulatory accounting basis.  Repatriation has a positive effect on 
consolidated results because higher investment yields can be earned on funds 
invested in the United States.  Also, income tax expense is lower on 
investment income earned in the United States.  The Company expects future 
profit repatriation to continue to have a positive impact on its 
consolidated net earnings.

     AFLAC U.S. continued to focus on purchasing securities that emphasize 
safety and liquidity.  AFLAC U.S. fixed-maturity securities available for 
sale, at amortized cost, as of December 31 were rated as follows:

                                         1997             1996
                                        ------           ------
            AAA                          24.1%            27.4%
            AA                           20.0             16.7
            A                            47.5             49.4
            BBB                           8.4              6.5
                                        -----            -----
                                        100.0%           100.0%
                                        =====            =====

     Including profit repatriation and proceeds from the sale of the 
broadcast business, AFLAC U.S. invested $1.7 billion in 1997.  Of that 
amount, approximately 16.1% was invested in U.S. government or agency 
securities at an average yield of 7.65%, 78.9% was invested in corporate 
fixed-maturity securities at 7.65%, and 2.0% was allocated to various other 
sectors.  The remaining 3.0% was invested in equities.

     At the end of 1997, fixed-maturity securities continued to dominate 
AFLAC U.S. total investments.  Fixed-maturity securities represented 93.8% 
of total investments and cash (at amortized cost) at the end of the year.   
U.S. government and agency securities accounted for 17.1% of the fixed-
maturity holdings, while corporate securities made up 78.1%.  Equity 
investments made up 5.0% of total investments and cash at the end of the 
year.  Mortgage loans on real estate remained immaterial.




                                   I-6
<PAGE>
INSURANCE - JAPAN

     The following table sets forth AFLAC Japan's premiums earned by product 
line for the years ended December 31:

(In thousands)                          1997         1996         1995    
                                     ----------   ----------   ----------
Premiums earned:  
  Cancer life                       $ 4,011,401  $ 4,314,821  $ 4,752,338
  Other accident and health             448,048      445,704      440,635
  Life insurance                        343,216      191,035        2,378
                                     ----------   ----------   ----------
    Total AFLAC Japan
      premiums earned               $ 4,802,665  $ 4,951,560  $ 5,195,351
                                     ==========   ==========   ==========


     The following table sets forth the changes in annualized premiums in 
force for AFLAC Japan health insurance for the years ended December 31:

(In thousands)                          1997         1996         1995    
                                     ----------   ----------   ----------
Annualized premiums in force,
  at beginning of year              $ 4,596,416  $ 4,900,779  $ 4,718,783
    New issues including
      policy conversions                365,845      442,629      690,170
    Change in unprocessed
      policies                          (27,168)      23,878     (105,496)
    Lapses and surrenders              (180,125)    (181,756)    (200,507)
    Other                               (16,889)     (18,103)     (23,075)
    Foreign currency translation
      adjustment                       (504,736)    (571,011)    (179,096)
                                     ----------   ----------   ----------
Annualized premiums in force,
  at end of year                    $ 4,233,343  $ 4,596,416  $ 4,900,779
                                     ==========   ==========   ==========

INSURANCE PLANS - JAPAN

     AFLAC's insurance is supplemental in nature and is designed to provide 
insurance to cover the medical and nonmedical costs that are not reimbursed 
by other forms of Japanese health insurance coverage.

     The cancer life insurance plans offered in Japan provide a fixed daily 
indemnity benefit for hospitalization and outpatient services related to 
cancer and a lump-sum benefit upon initial diagnosis of internal cancer. The 
plans differ from the AFLAC U.S. cancer plans (described on pages I-13 and 
I-14) in that the Japanese policies also provide death benefits and cash 
surrender values (the Company estimates that approximately 28% of the 
premiums earned are associated with these benefits).  In January 1997, AFLAC 
Japan introduced a new economy cancer life policy with lower premium rates 
and benefit levels.  This plan was developed to mitigate the effect of 
premium rate increases due to low investment yields available in Japan.

     In 1992, AFLAC broadened its product line with the introduction of a 
new care product.  Care insurance provides periodic benefits to those who 
become bedridden, demented or seriously disabled due to illness or accident. 

                                   I-7
<PAGE>
This plan is offered with several riders, providing death benefits or 
additional care benefits to enhance coverage.  Prior to the introduction of 
this care plan, AFLAC marketed a plan that primarily provided dementia care 
benefits.  

     In 1995, the Company introduced two other products in Japan.  The first 
product is an improved medical expense policy.  It is similar to hospital 
indemnity insurance products in the United States and provides cash benefits 
to policyholders when they are hospitalized.  The market for medical expense 
coverage in Japan is very competitive, but the Company believes this 
coverage gives AFLAC Japan's agents greater flexibility in product 
offerings.  Demand for AFLAC's medical expense coverage rose significantly 
during 1997, accounting for 10.8% of total sales in 1997 compared with 3.1% 
in 1996.  This product is widely available in the Japanese insurance 
marketplace, but AFLAC's policy is very competitive.  AFLAC's plan offers a 
maximum hospitalization benefit of 1,000 days, which is the longest period 
offered in the industry.  Management believes the strong medical expense 
policy sales in 1997 resulted from an increase in the copayments for Japan's 
national health care plans, which took effect in September.

     AFLAC Japan also introduced a new living benefit life plan in late 
1995.  This product is a life insurance policy that provides lump-sum 
benefits when policyholders experience heart attack, cancer or stroke.  The 
Company is offering this product in two forms -- as a stand-alone policy or 
as a rider to the cancer life plan.  The rider adds heart attack and stroke 
benefits to the cancer policy.  Marketing efforts for living benefit life 
primarily focus on the sale of the rider.  Sales of the living benefit life 
plan were $145.5 million and $286.0 million in new annualized premium in 
1997 and 1996, respectively.

     During 1997, AFLAC Japan began selling ordinary life products.  Sales 
for 1997 were immaterial.

     In December 1997, AFLAC Japan received approval from Japanese 
regulators to sell three new riders to the Company's popular cancer life 
policy.  One rider adds cancer surgical benefits, while another provides 
supplemental accident coverage.  The third rider provides supplemental 
medical benefits for general hospitalization.  In September 1997, the 
Japanese government increased copayments for the employer-sponsored health 
care program from 10% to 20% for the primary insured, thereby increasing the 
portion of the costs the insured must pay.  Given the increase in 
copayments, the Company believes the medical benefits should be especially 
appealing to consumers.  During 1998, AFLAC Japan will primarily market the 
accident and medical riders in a single affordable package that should be 
attractive in the current economy.

     AFLAC Japan's sales mix is changing, although cancer life still 
accounts for the majority of insurance in force.  Cancer life sales 
accounted for 52.5% of total new sales in yen in 1997, 46.7% in 1996 and 
71.2% in 1995.  Living benefit life, which was introduced in the fourth 
quarter of 1995, accounted for 28.3% of total new sales in 1997 and 39.5% in 
1996.  Care product sales represented 6.8% of total new sales in 1997, 10.6% 
in 1996 and 15.6% in 1995.

     Due to the continued low level of available investment yields in Japan, 
the Ministry of Finance directed insurers to increase premium rates on new 
policy issues in recent years.  AFLAC Japan increased premium rates by an

                                   I-8
<PAGE>
average of 16% on all cancer life policy sales made after July 1, 1994. 
Premium rates on care policy new issues were increased by an average of 16% 
in September 1995.  As a result of continuing low yields, the Company 
increased premium rates by approximately 13% on new policy issues for all 
product lines beginning in the fourth quarter of 1996.


JAPANESE ECONOMY

     Since the last half of 1997, there has been widespread concern 
regarding the economic outlook of many Asian countries, including Japan.  
The financial strength of some Japanese financial institutions has 
deteriorated, and others have experienced bankruptcy.  Some experts believe 
Japan's economy could weaken further.  As management has indicated in the 
past, the weak economy in Japan has resulted in a difficult marketing 
environment for AFLAC Japan, declining interest rates for new money 
investments and decreased consumer confidence.  The time required for the 
Japanese economy to recover remains uncertain.


AGENCY FORCE - JAPAN

     The development of a "corporate agency" system has been important to 
the growth of AFLAC Japan.  Affiliated corporate agencies are formed when 
companies establish subsidiary businesses to sell AFLAC products to their 
employees, suppliers and customers.  These agencies help AFLAC Japan reach 
the employees of almost all of Japan's large corporations.  AFLAC has no 
ownership interest in these corporate agencies.

     AFLAC products are also sold through independent corporate agencies and 
individual agencies that are not affiliated with large companies.  At 
December 31, 1997, there were 5,427 agencies in Japan with 25,293 licensed 
agents.  Agents' activities are principally limited to insurance sales, with 
policyholder service functions handled by the main office in Tokyo and 57 
offices located throughout Japan.


COMPETITION - JAPAN

     In 1974, AFLAC became the second foreign (non-Japanese) life insurance 
company to gain direct access to the Japanese insurance market by obtaining 
a license to do business in Japan.  Through 1981, AFLAC was the only company 
in Japan authorized to issue a cancer life insurance policy.  Since that 
time, 16 other life companies offer cancer insurance.  However, AFLAC 
remains the leading issuer of cancer life insurance coverage in Japan, 
principally due to its lead time in the market, unique marketing system (see 
Agency Force - Japan), low-cost operations and product expertise developed 
in the United States.  AFLAC has been very successful in the sale of cancer 
life policies in Japan, with 12.7 million cancer policies in force at 
December 31, 1997.

     In 1997, AFLAC had a 93% market share of all stand-alone care insurance 
sold by life insurance companies and approximately 44% market share of all 
stand-alone care insurance sold by non-life and life insurers combined.  
Management believes that future demand for this product will be fueled by 
the Japanese government's plan to introduce a national care 


                                   I-9
<PAGE>
insurance program of its own.  Given the current state of the Japanese 
economy, it is unlikely that the government can afford to pay for the entire 
program, and as a result, private care insurance will be an important aspect 
of the new program.

     In December 1996, the governments of the United States and Japan 
reached an agreement on deregulation of the Japanese insurance industry.  
The agreement calls for the gradual liberalization of the industry through 
the year 2001 and includes provisions to avoid "radical change" in the third 
sector of the insurance industry, which includes supplemental insurance 
products.  AFLAC and other foreign-owned insurers, as well as some small to 
medium-sized Japanese insurers, operate primarily in the third sector.  One 
of the measures for avoiding radical change in the third sector is the 
prohibition of additional Japanese life and non-life insurance companies 
from selling cancer or medical insurance until January 1, 2001.  Although 
the Company has inherent competitive strengths in distribution, products and 
investments that should enable the support of business expansion in a more 
competitive environment, the ultimate impact of deregulation is not 
presently determinable.

     AFLAC's strategy for future growth in Japan centers on broadening the 
Company's product line and expanding the distribution system.  Although the 
basic plan for growth is the same in Japan as in the United States, 
management has had to formulate a strategy specifically tailored for the 
Japanese insurance marketplace, which is very different from the U.S. 
system.  There are only 44 life insurance companies in Japan, compared with 
more than 2,000 life insurers in the United States. In Japan, insurers have 
traditionally been restricted in the types of policies they could offer.  
However, as Japan begins deregulating the insurance industry, the 
marketplace should become more competitive, with insurers able to offer more 
types of products, as they do in the United States.


REGULATION AND REMITTANCE OF FUNDS - JAPAN

     Payments are made from AFLAC Japan to the Parent Company for management 
fees, and to AFLAC U.S. for allocated expenses and remittances of earnings. 
These payments totaled $386.0 million in 1997, $253.6 million in 1996 and 
$179.5 million in 1995.  Management fees paid to the Parent Company are 
largely based on expense allocations.

     A portion of AFLAC Japan's annual earnings, as determined on a Japan 
statutory accounting basis, can be remitted each year to AFLAC U.S. after 
satisfying various conditions imposed by Japanese regulatory authorities for 
protecting policyholders and obtaining remittance approvals from such 
authorities.  The Japanese Ministry of Finance imposes solvency standards 
that represent a form of risk-based capital requirements.  AFLAC Japan must 
meet these requirements to continue profit transfers to AFLAC U.S.  At this 
time, AFLAC Japan is in compliance with these standards, and management does 
not expect these requirements to adversely affect the repatriation of funds 
from Japan in the foreseeable future.

     Repatriated profits represent a portion of the after-tax earnings 
reported to the Japanese Ministry of Finance as of March 31 each year.  Such 
regulatory basis earnings are determined using accounting principles that 
differ materially from U.S. generally accepted accounting principles.  Such 
differences relate primarily to the valuation of investments, policy benefit 

                                  I-10
<PAGE>
and claim reserves, acquisition costs and deferred income taxes.  Among 
other items, fluctuations in currency translations of AFLAC Japan's U.S. 
dollar-denominated investments into yen also affect regulatory earnings.  
Japanese regulatory earnings and related profit repatriations may therefore 
vary materially from year to year because of these differences.  Management 
currently expects that 1998 profit repatriation will approximate 20 billion 
yen ($155 million using the December 31, 1997, exchange rate) and that 
profit remittances will continue in future years, based on projected annual 
earnings of AFLAC Japan as computed on a Japanese regulatory accounting 
basis.

     During the second quarter of 1997, Nissan Mutual Life Insurance 
Company, a medium-sized Japanese insurer, was declared insolvent by the 
Japanese Ministry of Finance.  Previously, all life insurers doing business 
in Japan had agreed to contribute to a voluntary policyholder protection 
fund that would be used to help offset insurer insolvencies.  The total 
assessment was allocated among the life insurance companies based on 
relative company size.  During the second quarter of 1997, AFLAC Japan 
recognized a pretax charge of 3.0 billion yen ($24.9 million) for this 
policyholder protection fund.  The after-tax amount was $13.6 million, or 
$.10 per share for both basic and diluted earnings per share.  Without this 
charge, the expense ratio for 1997 would have decreased from 18.1% to 17.7%.

     The Life Insurance Association of Japan, an industry organization, 
implemented a policyholder protection fund in 1996 to provide capital 
support to insolvent life insurers.  AFLAC Japan has pledged investment 
securities to the Life Insurance Association of Japan for this program.  The 
Company retains ownership of the securities and receives the related 
investment income.  The amount of securities pledged was based on relative 
company size.  As of December 31, 1997, $40.4 million, at fair value, of 
AFLAC Japan's investment securities had been pledged to this fund, of which 
approximately $33.8 million will be used in future years for assessment 
payments for the 1997 insolvency of Nissan Mutual Life.  The policyholder 
protection fund was depleted by this insolvency, and the Japanese government 
may require additional contributions in the future.

     The Japanese Ministry of Finance (MOF) and the Life Insurance 
Association of Japan are discussing a permanent policyholder protection fund 
system that will cover 90% of the reserves of any failed company.  The 
contributions to this system will also be based on relative company size.  
This new system is not expected to be established until April 1999.

     The Japanese government increased the consumption tax from 3% to 5% 
effective April 1, 1997.  AFLAC Japan currently incurs consumption tax on 
most of the commissions paid to its agents.  The Company implemented changes 
in its compensation arrangements with its agents to mitigate a portion of 
this tax increase.  The consumption tax increase had no material affect on 
1997 consolidated net earnings.

     In March 1997, the Japanese government ratified new income tax 
provisions that increase income taxes on investment income received by 
foreign companies operating in Japan from securities issued from their home 
country.  The new provisions are effective beginning in 1998.  Management 
has mitigated some of the tax impact through investment alternatives and by 
restructuring portions of the existing investment portfolio.  Management 
estimates the net impact of this tax change will decrease 1998 net earnings 
by $13 million.

                                  I-11
<PAGE>
     Most of the Company's income tax expense represents Japanese income 
taxes on AFLAC Japan's operating results calculated at the Japanese 
corporate tax rate of 45.3%.  In December 1997, Japanese government leaders 
announced proposals to stimulate the Japanese economy.  If enacted as 
presently proposed, the Japanese corporate tax rate would be reduced 
beginning in 1999.  The proposals also include tax-base broadening 
provisions whereby certain accrued expenses would no longer be deductible 
for tax purposes until paid.  Discussions continue among government leaders, 
and these corporate tax changes are expected to be finalized in March 1998.

     The insurance business in Japan, which is conducted as a branch office 
of AFLAC, is subject to regulation by the MOF, similar to the regulation and 
supervision in the United States as described on pages I-16 and I-17 under 
"Regulation - U.S."  AFLAC Japan files annual reports and financial 
statements for the Japanese insurance operations based on a March 31 year-
end, prepared in accordance with Japanese regulatory accounting practices 
prescribed or permitted by the MOF.  Also, financial and other affairs of 
AFLAC Japan are subject to examination by the MOF.  

     Reconciliations of AFLAC Japan net assets on a GAAP basis to net assets 
determined on a Japanese regulatory accounting basis as of December 31 are 
as follows:

(In thousands - unaudited)                          1997           1996 
                                                 ----------     ----------
Net assets on GAAP basis                        $ 2,540,932    $ 1,697,003 
Elimination of deferred policy 
  acquisition costs                              (1,940,447)    (2,022,899)
Elimination of unrealized gains and
  other adjustments to carrying value
  of fixed-maturity securities                   (3,350,246)    (2,561,097)
Adjustment to policy liabilities                  1,612,242      2,476,384 
Elimination of deferred income taxes              1,634,746      1,006,550 
Reduction in premiums receivable                   (114,436)      (124,829)
Other, net                                           17,227         (4,222)
                                                 ----------     ----------
  Net assets on Japanese regulatory
    accounting basis                            $   400,018    $   466,890 
                                                 ==========     ==========


     The decline in net assets based on a Japanese regulatory accounting 
basis is primarily due to the weakening of the yen.  During the last few 
years, the MOF has developed solvency standards, a version of risk-based 
capital requirements.  Management believes the solvency margin of AFLAC 
Japan is very strong compared with other Japanese insurers.

     For additional information regarding AFLAC Japan's operations, see 
Exhibit 13, pages 13-9 to 13-14 (AFLAC Japan section of MD&A) and pages 13-
42 and 13-64 (Notes 2 and 10 of Notes to the Consolidated Financial 
Statements), which are incorporated herein by reference.


EMPLOYEES - JAPAN

     AFLAC Japan had 1,895 employees at December 31, 1997.  AFLAC Japan 
considers its employee relations to be excellent.

                                  I-12
<PAGE>
INSURANCE - U.S.

     The following table sets forth AFLAC U.S. premiums earned by product 
line for the years ended December 31:

(In thousands)                           1997         1996         1995 
                                      ---------    ---------    ---------
Premiums earned:
  Cancer expense                     $  456,100   $  429,006   $  402,789 
  Other accident and health             586,267      501,355      441,444 
  Life insurance                         19,284       15,445       15,559 
                                      ---------    ---------    ---------
     Total AFLAC U.S. 
       premiums earned               $1,061,651   $  945,806   $  859,792 
                                      =========    =========    =========


     The following table sets forth the changes in annualized premiums in 
force for AFLAC U.S. health insurance for the years ended December 31.

(In thousands)                            1997        1996         1995 
                                       ---------    ---------    ---------
Annualized premiums in force, at
  beginning of year                   $1,041,535   $  937,104   $  860,204
    New issues including policy
      conversions                        389,805      321,207      275,151
    Change in unprocessed policies         6,862       (5,291)      (1,791)
    Lapses                              (282,789)    (232,872)    (207,859)
    Other                                 36,226       21,387       11,399
                                       ---------    ---------    ---------
Annualized premiums in force, at
  end of year                         $1,191,639   $1,041,535   $  937,104
                                       =========    =========    =========

     The slight increase in lapses is primarily due to the changing mix of 
business.


HEALTH INSURANCE PLANS - U.S.

     AFLAC's insurance is supplemental in nature and is designed for people 
who already have major medical or primary insurance coverage.  AFLAC's 
supplemental health insurance plans are guaranteed renewable for the 
lifetime of the policyholder.  Guaranteed-renewable coverage may not be 
cancelled by the insurer, but premium rates on existing and future policies 
may be increased by class of policy in response to claims experience higher 
than originally expected (subject to federal and state loss-ratio 
guidelines) on a uniform, nondiscriminatory basis subject to state 
regulatory approval.  

     AFLAC's cancer plans are designed to provide insurance benefits for 
medical and nonmedical costs that are generally not reimbursed by major 
medical insurance.  AFLAC currently offers a series of four different cancer 
plans in the United States that vary by benefit amount and type.  All four 
plans provide a first occurrence benefit that pays an initial amount when 
internal cancer is first diagnosed, a fixed amount for each day an insured 
is hospitalized for cancer treatment, and benefits for medical, radiation,

                                  I-13
<PAGE>
chemotherapy, surgery and a "wellness" benefit applicable toward certain 
diagnostic tests such as mammograms, pap smears, flexible sigmoidoscopy, 
etc.  Two of the plans currently offered contain benefits that reimburse the 
insured for nursing services, anesthesia, prosthesis, blood, plasma, second 
surgical opinion, ambulance, transportation, family lodging, extended care 
facility, bone marrow transplant and hospice.  The remaining two plans make 
these benefits available as an optional schedule of benefits rider.  AFLAC 
also issues several riders, including one that increases the amount of the 
first occurrence benefit on each rider anniversary date until the covered 
person reaches age 65 or until internal cancer is diagnosed.  AFLAC 
periodically introduces new forms of coverage, revising benefits and related 
premiums based upon the anticipated needs of the policyholders and AFLAC's 
claim experience.  AFLAC is introducing a new series of three cancer plans 
in 1998.

     AFLAC offers an accident and disability policy to protect against 
losses resulting from accidents.  The accident portion of the policy 
includes lump sum benefits for accidental death, dismemberment and specific 
injuries.  Fixed benefits for hospital confinement, emergency treatment, 
follow-up treatments, ambulance, transportation, family lodging, wellness, 
prosthesis, medical appliances and physical therapy are also provided.  
Optional disability riders are available to the primary insured only and 
include choices of a sickness disability rider, on-the-job disability rider 
and off-the-job disability rider.  These benefits are payable up to a 
maximum benefit period of one year and for one disability at a time.

     AFLAC currently markets five of the Medicare Supplement Standardized 
Plans, with the majority of sales coming from Plans F and C.  The plans are 
priced on an issue-age basis.  Under this method, rates are revised due to 
changes in the Medicare program and medical inflation.  There is no 
automatic rate increase due to the aging of the insured.  Premium rates are 
determined based on zip code groupings, which are adjusted for increases in 
costs for each geographic area.  The benefits provided range from the basic 
plan, covering Part A and B coinsurance, to plans with more extensive 
coverage, including Part A and B deductibles, skilled nursing coinsurance, 
Part B excess and other benefits.  AFLAC U.S. does not market the 
standardized plans covering prescription drug benefits.

     AFLAC also issues other supplemental health insurance, such as 
intensive care, which is a low-premium policy that provides protection 
against the high cost of intensive care facilities during hospital 
confinement, regardless of reimbursements from other insurers.  Other types 
of health insurance issued by AFLAC include qualified and non-qualified 
long-term care plans, short-term disability, and a hospital confinement 
indemnity policy.  


LIFE INSURANCE PLANS - U.S.

     AFLAC issues various life insurance policies including whole life, 
limited pay life, voluntary group term life and term life coverage. 







                                  I-14
<PAGE>
AGENCY FORCE AND MARKETING - U.S.

     AFLAC's sales force comprises independent sales agents who are licensed 
to sell accident and health insurance.  Many are also licensed to sell life 
insurance.  Most agents' efforts are directed toward selling supplemental 
health insurance.  The 1997 monthly average number of U.S. agents actively 
producing business was 7,376, compared with 6,665 in 1996 and 6,121 in 1995.

     Agents' activities are principally limited to sales, with policyholder 
service functions, including issuance of policies, premium collection, 
payment notices and claims handled by the staff at headquarters. Agents are 
paid commissions based on first-year and renewal premiums from their sales 
of health and life insurance products.  AFLAC's state, regional and district 
sales coordinators, who are independent contractors, are compensated by 
override commissions.  

     AFLAC has concentrated on the development of marketing its policies at 
the work site.  This method offers policies to individuals through common 
media such as employment, trade and other associations.  This manner of 
marketing is distinct from "group" insurance sales in that each individual 
insured is directly contacted by the sales associate.  Policies are 
individually underwritten in the payroll market, with premiums generally 
paid by the employee.  Additionally, AFLAC supplemental policies are 
portable in that individuals may retain their full insurance coverage upon 
separation from employment or such affiliation, generally at the same 
premium.  A major portion of premiums on such sales are collected through 
payroll deduction or other forms of group billings.  Group-issued plans 
normally result in a lower average age of the insured at the time of policy 
issuance and also result in certain savings in administrative costs, a 
portion of which are passed on to the policyholder in the form of reduced 
premiums.  Management believes that marketing at the work site enables the 
agency force to reach a greater number of prospective policyholders than 
individual solicitation and that this method lowers distribution costs.  

     Another valuable marketing and sales tool is the flexible benefits 
program, or cafeteria plan, which allows an employee to pay for medical 
insurance using pretax dollars.  These programs help achieve increased 
penetration as agents are required to present the program to all employees. 
They also help improve overall persistency levels due to the limited changes 
allowed during the plan year.

     AFLAC continues to develop marketing arrangements with insurance 
brokers.  Insurance brokers generally have better access to larger payroll 
groups than independent agents.  The core of the Company's distribution 
network will remain independent agents.

     In 1997, AFLAC's U.S. premiums collected were $1.1 billion, 7.0% of 
which was collected in Texas, 6.5% in Florida, 6.1% in Georgia, and 5.6% in 
North Carolina.  Premiums collected in all other states were individually 
less than 5% of AFLAC's U.S. premiums.








                                  I-15
<PAGE>
COMPETITION - U.S.

     The accident and health and life insurance industry in the United 
States is highly competitive.  AFLAC competes with a large number of other 
insurers, some of which have been in business for a longer period of time.  
In the United States, there are more than 2,000 life and accident and health 
insurance companies, most of which operate in the states AFLAC conducts 
business.

     Private insurers and voluntary and cooperative plans, such as Blue 
Cross and Blue Shield, provide insurance for meeting basic hospitalization 
and medical expenses.  Much of this insurance is sold on a group basis.  The 
federal and state governments also pay substantial costs of medical 
treatment through Medicare and Medicaid programs.  Such major medical 
insurance generally covers a substantial amount of the medical (but not 
nonmedical) expenses incurred by an insured as a result of cancer or other 
major illnesses.  AFLAC's policies are designed to provide coverage that is 
supplemental to coverage provided by major medical insurance.  AFLAC's 
benefits may also be used to defray nonmedical expenses.

     Since other insurers generally do not provide full coverage of medical 
expenses or any coverage of nonmedical expenses, AFLAC's supplemental 
insurance is not an alternative to major medical insurance, but is sold to 
complement (supplement) major medical insurance by helping cover the gap 
between major medical insurance reimbursements and the total costs of an 
individual's health care. AFLAC thus competes only indirectly with major 
medical insurers in terms of premium rates and similar factors.  However, 
the scope of the major medical coverage offered by other insurers does 
represent a limitation on the market for AFLAC's products.  Accordingly, 
expansion of coverage by other insurers or governmental programs could 
adversely affect AFLAC's business opportunities.  Conversely, any reduction 
of coverages, such as increased deductibles and copayments, by other 
insurers or governmental programs could favorably affect AFLAC's business 
opportunities.

     AFLAC competes directly with other insurers offering supplemental 
health insurance and believes that its current policies and premium rates 
are generally competitive with those offered by other companies selling 
similar types of insurance.  

     For additional information regarding U.S. insurance operations, see 
Exhibit 13, page 13-14 to 13-16 (AFLAC U.S. section of MD&A), which is 
incorporated herein by reference.


REGULATION - U.S.

     The Parent Company and its insurance subsidiaries are subject to state 
regulations in the United States as an insurance holding company system.  
Such regulations generally provide that transactions between companies 
within the holding company system must be fair and equitable.  In addition, 
transfer of assets among such affiliated companies, certain dividend 
payments from insurance subsidiaries and material transactions between 
companies within the system are subject to prior notice to, or approval by, 
state regulatory authorities.



                                  I-16
<PAGE>
     AFLAC and its insurance subsidiaries, in common with all U.S. insurance 
companies, are subject to regulation and supervision in the states and other 
jurisdictions in which they do business.  In general, the insurance laws of 
the various jurisdictions establish supervisory agencies with broad 
administrative powers relating to, among other things: granting and revoking 
licenses to transact business, regulating trade practices, licensing agents, 
prior approval of forms of policies and premium rate increases, standards of 
solvency and maintenance of specified policy benefit reserves and minimum 
loss ratio requirements, capital for the protection of policyholders, 
limitations on dividends to shareholders, the nature of and limitations on 
investments, deposits of securities for the benefit of policyholders, filing 
of annual reports and financial statements prepared in accordance with 
statutory insurance accounting practices prescribed or permitted by the 
regulatory authorities, and periodic examinations of the financial, market 
conduct, and other affairs of insurance companies.  In addition, the 
National Association of Insurance Commissioners (NAIC) is currently working 
on regulatory initiatives relating to investments, reinsurance, policy 
reserves, limited benefit insurance policies, revision of the risk-based 
capital formula and other matters.

     Currently, prescribed or permitted statutory accounting principles 
(SAP) may vary between states and between companies.  The NAIC is in the 
process of recodifying SAP to promote standardization throughout the 
industry.  Completion of this project will result in changes to SAP.  One 
change is the requirement that insurance companies establish a deferred 
income tax liability for statutory accounting purposes.  Management 
estimates AFLAC's deferred tax liability under the present provisions of the 
project would be approximately $180 million using SAP.  The capital and 
surplus of AFLAC, as determined on a U.S. statutory accounting basis, was 
$1.8 billion at December 31, 1997.

     For further information concerning state regulatory and dividend 
restrictions, see Exhibit 13, page 13-64 (Note 10 - Statutory Accounting and 
Dividend Restrictions of Notes to the Consolidated Financial Statements), 
incorporated herein by reference.

     The NAIC risk-based capital formula for U.S. life insurance companies 
established capital requirements relating to insurance risk, business risk, 
asset risk and interest rate risk.  These requirements are intended to 
facilitate identification by insurance regulators of inadequately 
capitalized insurance companies based upon the types and mixtures of risks 
inherent in the insurer's operations.  The formulas for determining the 
amount of risk-based capital specify various weighting factors that are 
applied to financial balances or various levels of activity based on the 
perceived degree of risk.  Regulatory compliance is determined by a ratio of 
the company's regulatory total adjusted capital to its authorized control 
level risk-based capital, as defined by the NAIC.  Companies below specific 
trigger points or ratios are classified within certain levels, each of which 
requires specified corrective action.  The levels are company action, 
regulatory action, authorized control and mandatory control.  AFLAC's NAIC 
risk-based capital ratio exceeds all regulatory action levels and continues 
to reflect a very strong statutory capital and surplus position.

     Three states have laws, regulations or regulatory practices that either 
prohibit the sale of specified disease insurance, such as AFLAC's cancer 
expense insurance, or make its sale impractical.  These states are 
Massachusetts, New Jersey and New York.  Regulations in Connecticut were 

                                  I-17
<PAGE>
changed to allow the sale of specified disease insurance beginning in June 
1997.  AFLAC is now marketing cancer insurance in Connecticut.  The 
remainder of the states do not impose prohibitions or restrictions that 
prevent AFLAC from marketing cancer expense insurance.  AFLAC U.S. is 
marketing several of its other products in these states, directly or through 
a subsidiary.

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business in those states can be assessed for policyholder 
losses up to prescribed limits that are incurred by insolvent companies with 
similar lines of business.  Such assessments have not been material to the 
Company in the past.  The Company believes that future assessments relating 
to companies in the U.S. currently involved in insolvency proceedings will 
not materially impact the consolidated financial statements.


EMPLOYEES - U.S.

     In its U.S. insurance operations, the Company had 1,870 employees at 
December 31, 1997.  The Company considers its employee relations to be 
excellent.


POLICY LIABILITIES - JAPAN AND U.S.

     The reserves for policy liabilities reported in the financial 
statements have been computed in accordance with generally accepted 
accounting principles (GAAP).  These reserves differ from those reflected in 
the various regulatory financial statements filed by the Company.  Such 
differences arise from the use of different mortality, morbidity, interest, 
lapse assumptions and actuarial reserving methods as required by the laws of 
the various states and Japan.


OTHER OPERATIONS

     The Company's other operations had 267 employees at December 31, 1997. 
On March 12, 1997, the Company sold its Canadian insurance subsidiary at a 
nominal gain.  Other operations include an insurance operation in Taiwan.  
Additional expense charges were recognized in 1997 and 1996 for estimated 
termination costs and fair value adjustments related to these operations.

     For additional information regarding other operations, see Exhibit 13, 
page 13-16 (Other Operations section of MD&A), which is incorporated herein 
by reference.


FORWARD-LOOKING INFORMATION

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information, so long 
as those informational statements are identified as forward-looking and are 
accompanied by meaningful, cautionary statements identifying important 
factors that could cause actual results to differ materially from those 
discussed.  The Company desires to take advantage of these provisions.  This 
report contains cautionary statements identifying important factors that 
could cause actual results to differ materially from those projected in this 

                                  I-18
<PAGE>
Form 10-K, and in any other statements made by officers of the Company in 
oral discussions with analysts and contained in documents filed with the 
Securities and Exchange Commission (the SEC).  Forward-looking statements 
are not based on historical information and relate to future operations, 
strategies, financial results or other developments.  In particular, 
statements containing words such as "expect," "anticipate," "believe," 
"goal," "objective" or similar words as well as specific projections of 
future results generally qualify as forward-looking.  The Company undertakes 
no obligation to update such forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory developments, assessments for insurance company insolvencies, 
competitive conditions, new products, Japanese Ministry of Finance approval 
of profit repatriations to the United States, general economic conditions in 
the United States and Japan, changes in U.S. and/or Japanese tax laws, 
adequacy of reserves, credit and other risks associated with the Company's 
investment activities, significant changes in interest rates and 
fluctuations in foreign currency exchange rates.


ITEM 2.  PROPERTIES

     AFLAC owns an 18-story office building, which is the worldwide 
headquarters of the Parent Company and AFLAC, along with a six-story parking 
garage.  These structures are located on approximately 14 acres of land in 
Columbus, Georgia.  In 1997, the Company began construction of a new five-
story administrative office building located on the same property.  The 
building is expected to be completed in the fall of 1998 at an estimated 
cost of $15 million.  The Company also owns two additional buildings located 
on the same property.  AFLAC also owns administrative office buildings 
located nearby.  AFLAC New York occupies leased office space in Albany, New 
York.

     In Tokyo, Japan, AFLAC owns an 11-story administrative office building, 
which was completed in April 1994.  AFLAC also leases office space in Tokyo 
along with regional sales offices located throughout the country, and owns a 
training facility in Tokyo.

     In conjunction with the sale of the broadcast business in 1996 and 
1997, the Company sold the land, buildings, transmission towers and other 
broadcast equipment in the cities where its television stations were 
located.


ITEM 3.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years.  Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of the litigation still pending will not have a material adverse 
effect on the financial position of the Company.


                                  I-19
<PAGE>
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     There were no matters submitted to the security holders for a vote in 
the fourth quarter ended December 31, 1997.


ITEM 4A.  EXECUTIVE OFFICERS OF THE COMPANY

        NAME                   PRINCIPAL OCCUPATION (*)               AGE
- -------------------       -------------------------------------       ---
Paul S. Amos              Chairman, AFLAC Incorporated and             71
                            American Family Life Assurance
                            Company of Columbus (AFLAC)


Daniel P. Amos            Chief Executive Officer of AFLAC             46
                            Incorporated and AFLAC; President,
                            AFLAC Incorporated and AFLAC;
                            Director, CIT Group Inc.,
                            Livingston, NJ; Director, Georgia
                            Power Company, Atlanta, GA   


William J. Bugg, Jr.      Senior Vice President, Corporate             58
                            Actuary of AFLAC


Monthon Chuaychoo         Vice President, Financial Services, of       54
                            AFLAC Incorporated and AFLAC since
                            September 1993; Second Vice President,
                            Assistant Controller of AFLAC 
                            Incorporated and AFLAC to
                            September 1993


Kriss Cloninger III       Executive Vice President, Chief              50
                            Financial Officer of AFLAC 
                            Incorporated and AFLAC, and
                            Treasurer of AFLAC Incorporated


Martin A. Durant, III     Senior Vice President, Corporate             49
                            Services, of AFLAC Incorporated 
                            and AFLAC since August 1993; Vice
                            President and Controller of AFLAC 
                            Incorporated and AFLAC to August 1993


Norman P. Foster          Executive Vice President, Corporate          63
                            Finance, of AFLAC Incorporated 
                            and AFLAC


Kenneth S. Janke Jr.      Senior Vice President, Investor              39
                            Relations, of AFLAC Incorporated
                            since August 1993; Vice President,
                            Investor Relations, of AFLAC 
                            Incorporated until August 1993
                                  I-20
<PAGE>
Akitoshi Kan              Executive Vice President of AFLAC since      50
                            1998 and Deputy Chief Financial Officer
                            of AFLAC, Senior Vice President, AFLAC
                            Japan, Accounting, Information Systems, 
                            ABC and Legal affairs since January 1997;
                            Senior Vice President, AFLAC Japan, 
                            Accounting, Corporate Planning, Audit,
                            and Legal Affairs until January 1997;
                            Vice President, AFLAC Japan Accounting 
                            Department until 1995


Nobuo Kawamura            Senior Vice President, AFLAC Japan,          53
                            Underwriting, Policy Maintenance, 
                            Premium Accounting, Customer Service, 
                            Administration Support


Joseph P. Kuechenmeister  Senior Vice President, Director              56
                            of Marketing of AFLAC


Joey M. Loudermilk        Senior Vice President, General Counsel       44
                            and Corporate Secretary of AFLAC
                            Incorporated and AFLAC, and Director,
                            Legal and Governmental Relations of
                            AFLAC


Hidefumi Matsui           President, AFLAC Japan, since January        53
                            1995, Executive Vice President of AFLAC
                            Japan until 1995


Shoichi Matsumoto         Executive Vice President, Director           52
                            of Marketing, AFLAC Japan, since 1998;
                            Senior Vice President, Director of
                            Marketing, AFLAC Japan, until January
                            1998; Senior Vice President, AFLAC 
                            Japan, until July 1997; Vice President, 
                            Assistant Director of Marketing, AFLAC
                            Japan, until January 1996


Minoru Nakai              President of AFLAC International, Inc.       56


Yoshiki Otake             Chairman, AFLAC Japan, since January         58
                            1995; President, AFLAC Japan, until
                            December 1994; Vice Chairman, AFLAC
                            International, Inc.







                                  I-21
<PAGE>
E. Stephen Purdom         Executive Vice President,                    50
                            AFLAC, since October 1994; Medical
                            Director, Columbus Clinic, Columbus, GA,
                            until September 1994; Senior Vice
                            President and Medical Director, AFLAC,
                            until October 1994; Director,
                            Trust Company Bank, Columbus, GA 


Joseph W. Smith, Jr.      Senior Vice President, Chief Investment      44
                            Officer of AFLAC 


Gary L. Stegman           Senior Vice President, Assistant Chief       48
                            Financial Officer of AFLAC
                            Incorporated and AFLAC; Treasurer
                            and Assistant Secretary of AFLAC 

  (*)  Unless specifically noted, the respective executive officer has held
       the occupation(s) set forth in the table for at least five years. 
       Each executive officer is appointed annually by the board of
       directors and serves until his successor is chosen and qualified,
       or until his death, resignation or removal.



































                                  I-22
<PAGE>
                                PART II

     Pursuant to General Instruction G to Form 10-K, Items 5 through 8 are 
incorporated by reference from the Company's 1997 Annual Report to 
Shareholders, the appropriate sections of which are included herein as 
Exhibit 13.
                                               Exhibit 13   Annual Report
                                                  Pages         Pages  
                                               ----------   --------------


ITEM 5.   MARKET FOR THE COMPANY'S COMMON      13-1; 13-2;  1; 54 (Note 10); 
          EQUITY AND RELATED SHAREHOLDER         13-64        and 57-58
          MATTERS                               (Note 10)      


ITEM 6.   SELECTED FINANCIAL DATA              13-3; 13-4       26 - 27


ITEM 7.   MANAGEMENT'S DISCUSSION AND          13-5 to          28 - 38
          ANALYSIS OF FINANCIAL CONDITION       13-28
          AND RESULTS OF OPERATIONS 


ITEM 7A.  QUANTITATIVE AND QUALITATIVE         13-6 to          28, 33-34
          DISCLOSURES ABOUT MARKET RISK         13-8, 13-17
                                                to 13-20


ITEM 8.   FINANCIAL STATEMENTS AND             13-29 to         39 - 56
          SUPPLEMENTARY DATA                    13-71


ITEM 9.   CHANGES IN AND DISAGREEMENTS           None            None
          WITH ACCOUNTANTS ON ACCOUNTING
          AND FINANCIAL DISCLOSURE             






















                                  II-1
<PAGE>
                                PART III

     Pursuant to General Instruction G to Form 10-K, Items 10 through 13 are 
incorporated by reference from the Company's definitive Proxy Statement 
relating to the Company's 1998 Annual Meeting of Shareholders, which was 
filed with the Securities and Exchange Commission on March 13, 1998, 
pursuant to Regulation 14A under the Securities Exchange Act of 1934.  

                                      Refer to the Information  Refer to
                                      Contained in the Proxy    Printed
                                      Statement under Captions    Proxy
                                       (filed electronically)   Statement
                                                                  Pages
                                      ------------------------  ---------

ITEM 10.  DIRECTORS AND EXECUTIVE     Security Ownership of       3 - 7
          OFFICERS OF THE COMPANY     Management.  1. Election
             Directors                of Directors
             Executive Officers -      
               see Part I, Item 4A
               herein  


ITEM 11.  EXECUTIVE COMPENSATION      Board and Committee         8 - 20
                                      Meetings and Directors
                                      Compensation; Summary 
                                      Compensation Table; De-
                                      fined Benefit Pension
                                      Plan; Retirement Plans
                                      for Key Executives; 
                                      Employment Contracts and
                                      Termination of Employ-
                                      ment Arrangements


ITEM 12.  SECURITY OWNERSHIP OF       Voting Securities and       2 - 7
          CERTAIN BENEFICIAL          Principal Holders 
          OWNERS AND                  Thereof. Security Owner-
          MANAGEMENT                  ship of Management.  
                                      1. Election of Directors


ITEM 13.  CERTAIN RELATIONSHIPS       Certain Transactions           20
          AND RELATED                 and Relationships
          TRANSACTIONS













                                  III-1
<PAGE>
                                 PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)  1.  FINANCIAL STATEMENTS                                   Page(s)   
                                                              -----------
         Included in Part II of this report and
         incorporated by reference to the following
         pages of Exhibit 13:
           AFLAC Incorporated and Subsidiaries:
             Consolidated Statements of Earnings, for            13-29
              each of the years in the three-year     
              period ended December 31, 1997           
             Consolidated Balance Sheets, at                     13-30 -
              December 31, 1997 and 1996                          13-31
             Consolidated Statements of Shareholders'            13-32
              Equity, for each of the years in the    
              three-year period ended December 31,
              1997                                       
             Consolidated Statements of Cash Flows,              13-33 -
              for each of the years in the three-year             13-34
              period ended December 31, 1997             
             Consolidated Statements of Comprehensive            13-35
              Income, for each of the years in the
              three-year period ended December 31, 1997        
             Notes to the Consolidated Financial                 13-36 to
              Statements                                          13-68
             Report of Independent Auditors                      13-70

     2.  FINANCIAL STATEMENT SCHEDULES

         Included in Part IV of this report:
           Auditors' Report on Financial Statement Schedules      IV-5
           Schedule I   -  Summary of Investments - Other         IV-6
                            Than Investments in Related 
                            Parties, at December 31, 1997         
           Schedule II  -  Condensed Financial Information of    IV-7 -
                            Registrant, at December 31, 1997      IV-12
                            and 1996 and for each of the 
                            years in the three-year period 
                            ended December 31, 1997         
           Schedule IV  -  Reinsurance, for each of the           IV-13
                            years in the three-year period 
                            ended December 31, 1997                



     Schedules other than those listed above are omitted because they are 
not required or are not applicable, or the required information is shown in 
the financial statements or notes thereto.  








                                  IV-1
<PAGE>
     3.  EXHIBITS

         3.0    - Articles of Incorporation, as amended - incorporated by
                  reference from Form 10-Q for March 31, 1997,
                  Commission file number 1-7434, Accession No. 0000004977-
                  97-000011, Exhibit 3.0; and Bylaws of the Company, as
                  amended - incorporated by reference from 
                  Form 10-Q for June 30, 1996, Commission file number
                  1-7434, Accession No. 0000004977-96-000012, Exhibit 3.0.
         4.0    - There are no long-term debt instruments in which the total
                  amount of securities authorized exceeds 10% of the total 
                  assets of AFLAC Incorporated and its subsidiaries on a
                  consolidated basis.  The Company agrees to furnish a copy
                  of any of its long-term debt instruments to the Securities
                  and Exchange Commission upon request.
        10.0*   - American Family Corporation Incentive Stock Option Plan
                  (1982) - incorporated by reference from Registration
                  Statement No. 33-44720 on Form S-8 with respect to the 
                  AFLAC Incorporated (Formerly American Family 
                  Corporation) Incentive Stock Option Plan (1982) and
                  Stock Option Plan (1985).
        10.1*   - American Family Corporation Stock Option Plan (1985) -
                  incorporated by reference from Registration Statement
                  No. 33-44720 on Form S-8 with respect to the AFLAC
                  Incorporated (Formerly American Family Corporation) 
                  Incentive Stock Option Plan (1982) and Stock Option Plan
                  (1985).
        10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
                  incorporated by reference from 1994 Shareholders' Proxy 
                  Statement, Commission file number 1-7434, Accession No. 
                  0000004977-94-000003, Exhibit A.
        10.1.2* - AFLAC Incorporated Amended 1985 Stock Option Plan, as
                  amended August 8, 1995 - incorporated by reference from
                  Form 10-Q for September 30, 1995, Commission file number
                  1-7434, Accession No. 0000004977-95-000023, Exhibit 10.
        10.2*   - American Family Corporation Retirement Plan for Senior 
                  Officers, as amended and restated October 1, 1989 -
                  incorporated by reference from 1993 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-94-000006,
                  Exhibit 10.2.
        10.3*   - American Family Corporation Supplemental Executive 
                  Retirement Plan - incorporated by reference from 1989  
                  Form 10-K, Commission file number 1-7434, Exhibit 10.9.
        10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
                  Plan, as amended, effective September 1, 1993 -
                  incorporated by reference from 1994 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-95-000006,
                  Exhibit 10.3.1.
        10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
                  Amos, dated August 1, 1993 - incorporated by reference
                  from 1993 Form 10-K, Commission file number 1-7434,
                  Accession No. 0000004977-94-000006, Exhibit 10.4.
        10.5*   - American Family Life Assurance Company of Columbus  
                  Employment Agreement with Yoshiki Otake, dated January 1,
                  1995 - incorporated by reference from 1994 Form 10-K,
                  Commission file number 1-7434, Accession No.
                  0000004977-95-000006, Exhibit 10.5.

                                  IV-2
<PAGE>
        10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
                  Cloninger, III, dated February 14, 1992, and as amended 
                  November 12, 1993 - incorporated by reference from 1993
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-94-000006, Exhibit 10.6.
        10.7*   - AFLAC Incorporated Management Incentive Plan -
                  incorporated by reference from 1994 Shareholders' Proxy
                  Statement, Commission file number 1-7434, Accession 
                  No. 0000004977-94-000003, Exhibit B.
        10.8*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Hidefumi Matsui, dated
                  January 1, 1995 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.8.
        10.9*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Dr. E. Stephen Purdom, dated
                  October 25, 1994 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.9.
        10.10*  - AFLAC Incorporated Employment Agreement with Paul S. Amos,
                  dated August 1, 1995 - incorporated by reference from Form
                  10-Q for September 30, 1995, Commission file number
                  1-7434, Accession No. 0000004977-95-000023, Exhibit 10.1.
        10.11*  - AFLAC Incorporated Deferred Compensation Agreement with
                  Paul S. Amos, dated July 15, 1997.
        10.12*  - AFLAC Incorporated 1997 Stock Option Plan, incorporated
                  by reference from the 1997 Shareholders' Proxy Statement,
                  Commission file number 1-7434, Accession No. 0000004977-
                  97-000007, Appendix B.
        13.0    - Selected information from the AFLAC Incorporated Annual
                  Report to Shareholders for 1997.
        21.0    - Subsidiaries.
        23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-44720 with
                  respect to the AFLAC Incorporated (Formerly American
                  Family Corporation) Incentive Stock Option Plan (1982)
                  and Stock Option Plan (1985).
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 33-53737 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 333-01243 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-41552 with respect
                  to the AFLAC Incorporated 401(k) Retirement Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 33-64535 with respect
                  to the AFL Stock Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 333-16533 with respect
                  to the AFLAC Associate Stock Bonus Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 333-27883 with respect
                  to the AFLAC Incorporated 1997 Stock Option Plan.



                                  IV-3
<PAGE>
        27.0**  - Financial Data Schedule for December 31, 1997.
        27.1**  - Restated Financial Data Schedule for September 30, 1997.
        27.2**  - Restated Financial Data Schedule for June 30, 1997.
        27.3**  - Restated Financial Data Schedule for March 31, 1997.
        27.4**  - Restated Financial Data Schedule for December 31, 1996.
        27.5**  - Restated Financial Data Schedule for September 30, 1996.
        27.6**  - Restated Financial Data Schedule for June 30, 1996.
        27.7**  - Restated Financial Data Schedule for March 31, 1996.
        27.8**  - Restated Financial Data Schedule for December 31, 1995.
* Management contract or compensatory plan or agreement.
**All Financial Data Schedules are submitted in the electronic filing only.

(b)  REPORTS ON FORM 8-K

     There were no reports filed on Form 8-K for the quarter ended
     December 31, 1997.

(c)  EXHIBITS FILED WITH CURRENT FORM 10-K

      10.11*  - AFLAC Incorporated Deferred Compensation Agreement with
                Paul S. Amos, dated July 15, 1997.
      13.0    - Selected information from the AFLAC Incorporated Annual 
                Report to Shareholders for 1997.
      21.0    - Subsidiaries.
      23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-44720 with respect
                to the AFLAC Incorporated (Formerly American Family  
                Corporation) Incentive Stock Option Plan (1982) and Stock 
                Option Plan (1985).
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 33-53737 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 333-01243 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-41552 with respect
                to the AFLAC Incorporated 401(k) Retirement Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 33-64535 with respect
                to the AFL Stock Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 333-16533 with respect
                to the AFLAC Associate Stock Bonus Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 333-27883 with respect
                to the AFLAC Incorporated 1997 Stock Option Plan.
      27.0**  - Financial Data Schedule for December 31, 1997.
      27.1**  - Restated Financial Data Schedule for September 30, 1997.
      27.2**  - Restated Financial Data Schedule for June 30, 1997.
      27.3**  - Restated Financial Data Schedule for March 31, 1997.
      27.4**  - Restated Financial Data Schedule for December 31, 1996.
      27.5**  - Restated Financial Data Schedule for September 30, 1996.
      27.6**  - Restated Financial Data Schedule for June 30, 1996.
      27.7**  - Restated Financial Data Schedule for March 31, 1996.
      27.8**  - Restated Financial Data Schedule for December 31, 1995.
* Management contract or compensatory plan or agreement.
**All Financial Data Schedules are submitted in the electronic filing only.
                                  IV-4
<PAGE>


INDEPENDENT AUDITORS' REPORT ON FINANCIAL STATEMENT SCHEDULES 


The Shareholders and Board of Directors  
AFLAC Incorporated:


Under date of January 29, 1998, we reported on the consolidated balance 
sheets of AFLAC Incorporated and subsidiaries as of December 31, 1997 and 
1996, and the related consolidated statements of earnings, shareholders' 
equity, cash flows, and comprehensive income for each of the years in the 
three-year period ended December 31, 1997, as contained in the 1997 annual 
report to shareholders.  These consolidated financial statements and our 
report thereon are incorporated by reference in the annual report on Form 
10-K for the year 1997.  In connection with our audits of the aforementioned 
consolidated financial statements, we also audited the related financial 
statement schedules as listed in Item 14.  These financial statement 
schedules are the responsibility of the Company's management.  Our 
responsibility is to express an opinion on these financial statement 
schedules based on our audits.

In our opinion, such financial statement schedules, when considered in 
relation to the basic consolidated financial statements taken as a whole, 
present fairly, in all material respects, the information set forth therein.




                                               KPMG PEAT MARWICK LLP




Atlanta, Georgia
January 29, 1998





















                                  IV-5
<PAGE>
                                 SCHEDULE I
                      AFLAC INCORPORATED AND SUBSIDIARIES

     Summary of Investments - Other than Investments in Related Parties
                             December 31, 1997


(In thousands)                                                   Amount in
                                                     Fair         Balance 
      Type of Investment               Cost          Value         Sheet   
    -----------------------         -----------   -----------   ----------
Securities available for sale:
 Fixed maturities:
  Bonds:
   United States Government and 
     government agencies and
     authorities                    $   667,367   $   697,682   $   697,682
   States, municipalities and 
     political subdivisions              13,379        14,243        14,243
   Foreign governments                6,829,390     8,643,694     8,643,694
   Public utilities                   2,734,130     3,216,183     3,216,183
   Convertibles                          22,100        24,610        24,610
   All other corporate bonds          8,854,762     9,841,406     9,841,406 
                                     ----------    ----------    ----------
       Total fixed maturities 
         available for sale          19,121,128    22,437,818    22,437,818 
                                     ----------    ----------    ----------
 Equity securities:
  Common stocks:
   Public utilities                         513           649           649
   Banks, trusts and insurance
     companies                            3,821        14,421        14,421
   Industrial, miscellaneous 
     and all other                       75,936       131,256       131,256 
                                     ----------    ----------    ----------
       Total equity securities           80,270       146,326       146,326 
                                     ----------    ----------    ----------
       Total securities
         available for sale          19,201,398   $22,584,144    22,584,144
                                                   ==========
Mortgage loans on real estate            14,137                      14,137
Policy loans                              1,288                       1,288
Other long-term investments               1,322                       1,322
Short-term investments                   43,344                      43,344
Cash and cash equivalents               235,675                     235,675 
                                     ----------                  ----------
      Total investments             $19,497,164                 $22,879,910 
                                     ==========                  ==========

See the accompanying Auditors' Report.








                                  IV-6
<PAGE>
                                 SCHEDULE II
                 CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                          Condensed Balance Sheets
                      AFLAC Incorporated (Parent Only)
                               (In thousands)
                                                     December 31, 
                                                 1997            1996    
                                              ----------      ----------
ASSETS:
Investments and cash:
  Investments in subsidiaries*               $ 4,204,586     $ 2,677,304 
  Mortgage loans and other (Note B)               11,215           2,368 
  Cash and cash equivalents                        8,799          22,154 
                                              ----------      ----------
      Total investments and cash               4,224,600       2,701,826 
Due from subsidiaries*                             7,235           3,947 
Other receivables                                  3,108           2,523 
Property and equipment, net                        7,731           8,428 
Other assets                                       3,250           3,288 
                                              ----------      ----------
      Total assets                           $ 4,245,924     $ 2,720,012 
                                              ==========      ==========
LIABILITIES AND SHAREHOLDERS' EQUITY:
Liabilities:
  Due to subsidiaries*                       $         5     $       869 
  Notes payable (note A)                         505,023         327,408 
  Employee and beneficiary benefit plans         207,362         183,807 
  Income taxes, primarily deferred                58,309          45,948 
  Other liabilities                               44,753          36,411 
                                              ----------      ----------
      Total liabilities                          815,452         594,443 
                                              ----------      ----------
Shareholders' equity:
  Common stock of $.10 par value:
    Authorized 400,000 shares; issued
    158,190 shares in 1997 and 157,239
    shares in 1996                                15,819          15,724 
  Additional paid-in capital                     227,292         208,994 
  Retained earnings (note D)                   2,442,309       1,917,794 
  Accumulated other comprehensive income:
    Unrealized foreign currency
      translation gains                          274,074         229,782 
    Unrealized gains on securities
      available for sale                       1,284,717         280,154 
                                              ----------      ----------
       Total accumulated other
         comprehensive income                  1,558,791         509,936
  Treasury stock, at average cost               (812,672)       (526,425)
  Notes receivable for stock purchases            (1,067)           (454)
                                              ----------      ----------
    Total shareholders' equity                 3,430,472       2,125,569 
                                              ----------      ----------
    Total liabilities and
      shareholders' equity                   $ 4,245,924     $ 2,720,012 
                                              ==========      ==========
*Eliminated in consolidation.
See the accompanying Notes to Condensed Financial Statements.
See the accompanying Auditors' Report.
                                  IV-7
<PAGE>
                                   SCHEDULE II
                   CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                        Condensed Statements of Earnings
                        AFLAC Incorporated (Parent Only)
                                (In thousands)

                                           Years ended December 31,
                                         1997         1996         1995    
                                      ----------   ----------   ----------
Revenues:
  Dividends from subsidiaries*        $  118,125   $  137,692   $   82,343 
  Management and service fees
    from subsidiaries*                    31,741       30,470       30,509  
  Other income from subsidiaries,
    principally rental and interest*           5            6          196  
  Other income                             3,408        4,041        1,069
                                       ---------    ---------    ---------
      Total revenues                     153,279      172,209      114,117 
                                       ---------    ---------    ---------
Operating expenses:
  Interest expense - subsidiaries*             5           16           30
  Interest expense - others               10,456       10,512        8,419 
  Other operating expenses                82,894       84,055       70,921 
                                       ---------    ---------    ---------
      Total operating expenses            93,355       94,583       79,370 
                                       ---------    ---------    ---------
  Earnings before income taxes and
    equity in undistributed earnings
    of subsidiaries                       59,924       77,626       34,747 

Income tax expense (note C):
  Current                                    720            -            -
  Deferred                                13,706       12,410        8,583 
                                       ---------    ---------    ---------
      Total income taxes                  14,426       12,410        8,583
                                       ---------    ---------    ---------
  Earnings before equity in
    undistributed earnings of
    subsidiaries                          45,498       65,216       26,164 

Equity in undistributed earnings
  of subsidiaries                        539,525      329,147      322,893 
                                       ---------    ---------    ---------
     Net earnings                     $  585,023   $  394,363   $  349,057 
                                       =========    =========    =========

* Eliminated in consolidation.
See the accompanying Notes to Condensed Financial Statements.
See the accompanying Auditors' Report.








                                  IV-8
<PAGE>
                                 SCHEDULE II
                CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                      Condensed Statements of Cash Flows
                       AFLAC Incorporated (Parent Only)
                                             Years ended December 31,
(In thousands)                             1997        1996        1995   
                                        ----------  ----------  ----------
Cash flows from operating activities:
  Net earnings                          $  585,023  $  394,363  $  349,057 
  Adjustments to reconcile net
    earnings to net cash provided
    from operating activities:
      Equity in undistributed
        earnings of subsidiaries          (539,525)   (329,147)   (322,893)
      Deferred income taxes                 13,706      12,410       8,583 
      Increase in employee and
        beneficiary benefit plans           23,555      36,488      30,174 
      Other, net                            29,325      14,775      16,585 
                                         ---------   ---------   ---------
        Net cash provided by
          operating activities             112,084     128,889      81,506 
                                         ---------   ---------   ---------
Cash flows from investing activities:
  Cost of other investments
    disposed of                                373         395         515
  Purchase of mortgage loans
    from subsidiary                        (10,044)          -           - 
                                         ---------   ---------   ---------
         Net cash provided (used) 
          by investing activities           (9,671)        395         515 
                                         ---------   ---------   ---------
Cash flows from financing activities:
  Proceeds from borrowings                 409,489     135,914     198,250
  Assumption of debt from affiliate              -      15,389           - 
  Principal payments under debt
    obligations                           (191,398)    (57,671)    (11,507)
  Dividends paid to shareholders           (60,508)    (54,174)    (48,939)
  Net change in amount due 
    to/from subsidiaries                    (4,152)       (405)      6,186 
  Purchases of treasury stock             (314,252)   (204,169)   (224,204)
  Treasury stock reissued                   39,813      34,549       9,693 
  Proceeds from exercise of
    stock options                            5,240       6,549       3,235
  Other, net                                     -         (83)          -
                                         ---------   ---------   ---------
       Net cash used by
         financing activities             (115,768)   (124,101)    (67,286)
                                         ---------   ---------   ---------
       Net change in cash and
         cash equivalents                  (13,355)      5,183      14,735 
Cash and cash equivalents
  at beginning of year                      22,154      16,971       2,236 
                                         ---------   ---------   ---------
Cash and cash equivalents
  at end of year                        $    8,799  $   22,154  $   16,971 
                                         =========   =========   =========
See the accompanying Notes to Condensed Financial Statements.
See the accompanying Auditors' Report.
                                  IV-9
<PAGE>
                                  SCHEDULE II
                 CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                  Condensed Statements of Comprehensive Income
                        AFLAC Incorporated (Parent Only)
                                (In thousands)

                                             Years ended December 31,
                                            1997        1996        1995    
                                         ----------  ----------  ----------
Net earnings                            $   585,023 $   394,363 $   349,057
                                         ----------  ----------  ----------
Other comprehensive income,
 before income taxes:
  Foreign currency translation
   adjustments:
    Change in unrealized foreign
     currency translation gains
     during year - Parent only               44,227      38,119      28,728
    Equity in change in unrealized
     foreign currency translation
     gains (losses) during year
     of subsidiaries                           (445)    (21,656)      9,850 
    Reclassification adjustment for
     realized currency (gains) losses
     on sale of subsidiary included
     in net earnings - Parent only              509           -      (1,527)
  Equity in unrealized gains (losses)
   on securities available for sale
   of subsidiaries:
    Unrealized holding gains (losses)
     arising during year                  1,693,389    (314,050)    214,274
    Reclassification adjustment for
     realized (gains) losses included
     in net earnings                          4,158      (4,788)         (1)
                                         ----------  ----------  ----------
      Total other comprehensive
       income, before income taxes        1,741,838    (302,375)    251,324
  Income tax expense (benefit) related
   to items of other comprehensive
   income                                   692,983    (116,205)    (41,847)
                                         ----------  ----------  ----------
    Other comprehensive income, net
     of income taxes                      1,048,855    (186,170)    293,171 
                                         ----------  ----------  ----------
      Total comprehensive income        $ 1,633,878 $   208,193 $   642,228
                                         ==========  ==========  ==========

See the accompanying Notes to Condensed Financial Statements.
See the accompanying Auditors' Report.








                                  IV-10
<PAGE>
                                 SCHEDULE II
                CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                   Notes to Condensed Financial Statements
                       AFLAC Incorporated (Parent Only)


     The accompanying condensed financial statements should be read in 
conjunction with the consolidated financial statements and notes thereto of 
AFLAC Incorporated and Subsidiaries (see Part II - Item 8).

(A)  NOTES PAYABLE 

     A summary of notes payable serviced by the Parent Company at
December 31, 1997 and 1996 follows:

(In thousands)                                          1997         1996   
                                                     ----------   ----------
Unsecured, yen-denominated notes payable to banks:
  2.29% (2.74% in 1996) reducing, revolving credit
    agreement, due annually through July 2001.....   $ 348,962    $ 284,238
  1.24% revolving credit agreement, due
    October 2002..................................     149,116            -
  Variable interest rate, paid in full............           -       17,453
  Short-term line of credit.......................           -        9,850
9.60% to 10.72% unsecured notes payable to bank,
  due semiannually, through September 1998........       6,945       15,389
Other.............................................           -          478
                                                      --------     --------
    Total notes payable...........................   $ 505,023    $ 327,408
                                                      ========     ========


     The aggregate maturities of the notes payable for each of the five
years after December 31, 1997, are as follows:

     (In thousands)

         1998............................................  $ 30,907
         1999............................................    75,000
         2000............................................   125,000
         2001............................................   125,000
         2002............................................   149,116


     For further information regarding notes payable, see Exhibit 13, page 
13-57 (Note 7 of the Notes to the Consolidated Financial Statements).











                                  IV-11
<PAGE>
(B)  MORTGAGE LOANS

     During 1997, the Parent Company purchased the entire mortgage loan 
portfolio of AFLAC U.S., at book value ($10.0 million).


(C)  INCOME TAXES

     The Company and its eligible U.S. subsidiaries file a consolidated U.S. 
federal income tax return.  Income tax liabilities or benefits are recorded 
by each principal subsidiary based upon separate return calculations, and 
any difference between the consolidated provision and the aggregate amounts 
recorded by the subsidiaries is reflected in the Parent Company financial 
statements.  

     For further information on income taxes, see Exhibit 13, page 13-58, 
Note 8 of the Notes to the Consolidated Financial Statements.


(D)  DIVIDEND RESTRICTIONS

     See Exhibit 13, page 13-64 (Note 10, Statutory Accounting and Dividend 
Restrictions, of Notes to the Consolidated Financial Statements) for 
information regarding dividend restrictions.


(E)  SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

     (In thousands)                          1997       1996       1995   
                                           --------   --------   --------
     Cash payments during the year for:
       Interest on debt obligations        $  9,698   $  9,805   $  7,807
       Income taxes                             720          -        406


(F)  ACCOUNTING CHANGES

     For information concerning new accounting standards adopted in 1997, 
1996, and 1995, see page 13-40 of Exhibit 13, Note 1, section on Accounting 
Changes Adopted, of Notes to the Consolidated Financial Statements.

















                                  IV-12


<PAGE>
<TABLE>
                                                        SCHEDULE IV
                                            AFLAC INCORPORATED AND SUBSIDIARIES

                                                        Reinsurance
                                       Years Ended December 31, 1997, 1996 and 1995
                                                       (In thousands)
<CAPTION>
                                                                                                       Percentage
                                                     Ceded to       Assumed from                        of amount
                                     Gross            other            other                             assumed
                                     Amount         companies        companies        Net amount         to net    
                                 -------------    -------------    -------------    ------------      ------------
<S>                             <C>              <C>              <C>              <C>                <C> 
Year ended December 31, 1997:
   Life insurance in force      $   19,819,547   $      509,847   $            -   $   19,309,700                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    5,511,810   $          649   $            -   $    5,511,161                -
      Life insurance                   363,621            1,121                -          362,500                -
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    5,875,431   $        1,770   $            -   $    5,873,661                -
                                 =============    =============    =============    =============     ============
Year ended December 31, 1996:
   Life insurance in force      $   16,329,749   $      416,295   $            -   $   15,913,454                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    5,704,213   $          657   $            -   $    5,703,556                -
      Life insurance                   207,232              752                -          206,480                -
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    5,911,445   $        1,409   $            -   $    5,910,036                -
                                 =============    =============    =============    =============     ============
Year ended December 31, 1995:
   Life insurance in force      $    3,461,944   $      230,238   $            -   $    3,231,706                -
                                 =============    =============    =============    =============     ============
   Premiums:
      Health insurance          $    6,053,137   $          304   $            -   $    6,052,833                -
      Life insurance                    18,371              374                -           17,997                - 
                                 -------------    -------------    -------------    -------------     ------------
         Total premiums         $    6,071,508   $          678   $            -   $    6,070,830                -
                                 =============    =============    =============    =============     ============

See the accompanying Auditors' Report.





                                                              IV-13
</TABLE>


<PAGE>

                               SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly authorized.


                                      AFLAC Incorporated


Date   MARCH 26, 1998                 By    /s/ PAUL S. AMOS               
      -----------------------            ---------------------------------
                                               (Paul S. Amos)
                                         Chairman of the Board of Directors


Pursuant to the requirements of the Securities Exchange Act of 1934, this 
Report has been signed below by the following persons on behalf of the 
Registrant and in the capacities and on the dates indicated.



/s/ DANIEL P. AMOS           Chief Executive Officer,     MARCH 26, 1998   
- ------------------------     President and Vice           ----------------
   (Daniel P. Amos)          Chairman of the Board
                             of Directors
 




/s/ KRISS CLONINGER, III     Executive Vice President,    MARCH 26, 1998   
- ------------------------     Chief Financial Officer      ----------------
   (Kriss Cloninger, III)    and Treasurer
         




/s/ NORMAN P. FOSTER         Executive Vice President,    MARCH 26, 1998   
- ------------------------     Corporate Finance            ----------------
   (Norman P. Foster)          















                                  IV-14
<PAGE>



  /s/  J. SHELBY AMOS, II            Director            MARCH 26, 1998   
- -----------------------------                            ----------------
      (J. Shelby Amos, II)  




- ------------------------------        Director            ----------------
      (Michael H. Armacost)




  /s/  M. DELMAR EDWARDS, M.D.        Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (M. Delmar Edwards, M.D.)




  /s/  GEORGE W. FORD, JR.            Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (George W. Ford, Jr.)       




  /s/  JOE FRANK HARRIS               Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Joe Frank Harris)




- ------------------------------       Director             ----------------
      (Elizabeth J. Hudson)




  /s/  KENNETH S. JANKE, SR.          Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Kenneth S. Janke, Sr.)




  /s/  CHARLES B. KNAPP               Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Charles B. Knapp)





                                  IV-15
<PAGE>



  /s/  HISAO KOBAYASHI                Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Hisao Kobayashi)




- ------------------------------        Director            ---------------- 
      (Yoshiki Otake)




  /s/  E. STEPHEN PURDOM              Director            MARCH 26, 1998   
- -------------------------------                           ----------------
      (E. Stephen Purdom)



  /s/  BARBARA K. RIMER               Director            MARCH 26, 1998   
- -------------------------------                           ----------------
      (Barbara K. Rimer)



  /s/  HENRY C. SCHWOB                Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Henry C. Schwob)



  /s/  J. KYLE SPENCER                Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (J. Kyle Spencer)



  /s/  GLENN VAUGHN, JR.              Director            MARCH 26, 1998   
- ------------------------------                            ----------------
      (Glenn Vaughn, Jr.)















                                  IV-16
<PAGE>
     3.  EXHIBITS

         3.0    - Articles of Incorporation, as amended - incorporated by
                  reference from Form 10-Q for March 31, 1997,
                  Commission file number 1-7434, Accession No. 0000004977-
                  97-000011, Exhibit 3.0; and Bylaws of the Company, as
                  amended - incorporated by reference from 
                  Form 10-Q for June 30, 1996, Commission file number
                  1-7434, Accession No. 0000004977-96-000012, Exhibit 3.0.
         4.0    - There are no long-term debt instruments in which the total
                  amount of securities authorized exceeds 10% of the total 
                  assets of AFLAC Incorporated and its subsidiaries on a
                  consolidated basis.  The Company agrees to furnish a copy
                  of any of its long-term debt instruments to the Securities
                  and Exchange Commission upon request.
        10.0*   - American Family Corporation Incentive Stock Option Plan
                  (1982) - incorporated by reference from Registration
                  Statement No. 33-44720 on Form S-8 with respect to the 
                  AFLAC Incorporated (Formerly American Family 
                  Corporation) Incentive Stock Option Plan (1982) and
                  Stock Option Plan (1985).
        10.1*   - American Family Corporation Stock Option Plan (1985) -
                  incorporated by reference from Registration Statement
                  No. 33-44720 on Form S-8 with respect to the AFLAC
                  Incorporated (Formerly American Family Corporation) 
                  Incentive Stock Option Plan (1982) and Stock Option Plan
                  (1985).
        10.1.1* - AFLAC Incorporated Amended 1985 Stock Option Plan - 
                  incorporated by reference from 1994 Shareholders' Proxy 
                  Statement, Commission file number 1-7434, Accession No. 
                  0000004977-94-000003, Exhibit A.
        10.1.2* - AFLAC Incorporated Amended 1985 Stock Option Plan, as
                  amended August 8, 1995 - incorporated by reference from
                  Form 10-Q for September 30, 1995, Commission file number
                  1-7434, Accession No. 0000004977-95-000023, Exhibit 10.
        10.2*   - American Family Corporation Retirement Plan for Senior 
                  Officers, as amended and restated October 1, 1989 -
                  incorporated by reference from 1993 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-94-000006,
                  Exhibit 10.2.
        10.3*   - American Family Corporation Supplemental Executive 
                  Retirement Plan - incorporated by reference from 1989  
                  Form 10-K, Commission file number 1-7434, Exhibit 10.9.
        10.3.1* - AFLAC Incorporated Supplemental Executive Retirement 
                  Plan, as amended, effective September 1, 1993 -
                  incorporated by reference from 1994 Form 10-K, Commission
                  file number 1-7434, Accession No. 0000004977-95-000006,
                  Exhibit 10.3.1.
        10.4*   - AFLAC Incorporated Employment Agreement with Daniel P. 
                  Amos, dated August 1, 1993 - incorporated by reference
                  from 1993 Form 10-K, Commission file number 1-7434,
                  Accession No. 0000004977-94-000006, Exhibit 10.4.
        10.5*   - American Family Life Assurance Company of Columbus  
                  Employment Agreement with Yoshiki Otake, dated January 1,
                  1995 - incorporated by reference from 1994 Form 10-K,
                  Commission file number 1-7434, Accession No.
                  0000004977-95-000006, Exhibit 10.5.

                                 IV-17
<PAGE>
        10.6*   - AFLAC Incorporated Employment Agreement with Kriss 
                  Cloninger, III, dated February 14, 1992, and as amended 
                  November 12, 1993 - incorporated by reference from 1993
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-94-000006, Exhibit 10.6.
        10.7*   - AFLAC Incorporated Management Incentive Plan -
                  incorporated by reference from 1994 Shareholders' Proxy
                  Statement, Commission file number 1-7434, Accession 
                  No. 0000004977-94-000003, Exhibit B.
        10.8*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Hidefumi Matsui, dated
                  January 1, 1995 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.8.
        10.9*   - American Family Life Assurance Company of Columbus
                  Employment Agreement with Dr. E. Stephen Purdom, dated
                  October 25, 1994 - incorporated by reference from 1994
                  Form 10-K, Commission file number 1-7434, Accession
                  No. 0000004977-95-000006, Exhibit 10.9.
        10.10*  - AFLAC Incorporated Employment Agreement with Paul S. Amos,
                  dated August 1, 1995 - incorporated by reference from Form
                  10-Q for September 30, 1995, Commission file number
                  1-7434, Accession No. 0000004977-95-000023, Exhibit 10.1.
        10.11*  - AFLAC Incorporated Deferred Compensation Agreement with
                  Paul S. Amos, dated July 15, 1997.
        10.12*  - AFLAC Incorporated 1997 Stock Option Plan, incorporated
                  by reference from the 1997 Shareholders' Proxy Statement,
                  Commission file number 1-7434, Accession No. 0000004977-
                  97-000007, Appendix B.
        13.0    - Selected information from the AFLAC Incorporated Annual
                  Report to Shareholders for 1997.
        21.0    - Subsidiaries.
        23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-44720 with
                  respect to the AFLAC Incorporated (Formerly American
                  Family Corporation) Incentive Stock Option Plan (1982)
                  and Stock Option Plan (1985).
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 33-53737 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 333-01243 with respect
                  to the AFLAC Incorporated Amended 1985 Stock Option Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                  Form S-8 Registration Statement No. 33-41552 with respect
                  to the AFLAC Incorporated 401(k) Retirement Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 33-64535 with respect
                  to the AFL Stock Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-3 Registration Statement No. 333-16533 with respect
                  to the AFLAC Associate Stock Bonus Plan.
                - Consent of independent auditor, KPMG Peat Marwick LLP, to
                  Form S-8 Registration Statement No. 333-27883 with respect
                  to the AFLAC Incorporated 1997 Stock Option Plan.



                                  IV-18
<PAGE>
        27.0**  - Financial Data Schedule for December 31, 1997.
        27.1**  - Restated Financial Data Schedule for September 30, 1997.
        27.2**  - Restated Financial Data Schedule for June 30, 1997.
        27.3**  - Restated Financial Data Schedule for March 31, 1997.
        27.4**  - Restated Financial Data Schedule for December 31, 1996.
        27.5**  - Restated Financial Data Schedule for September 30, 1996.
        27.6**  - Restated Financial Data Schedule for June 30, 1996.
        27.7**  - Restated Financial Data Schedule for March 31, 1996.
        27.8**  - Restated Financial Data Schedule for December 31, 1995.

* Management contract or compensatory plan or agreement.
**All Financial Data Schedules are submitted in the electronic filing only.


EXHIBITS FILED WITH CURRENT FORM 10-K

      10.11*  - AFLAC Incorporated Deferred Compensation Agreement with
                Paul S. Amos, dated July 15, 1997.
      13.0    - Selected information from the AFLAC Incorporated Annual 
                Report to Shareholders for 1997.
      21.0    - Subsidiaries.
      23.0    - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-44720 with respect
                to the AFLAC Incorporated (Formerly American Family  
                Corporation) Incentive Stock Option Plan (1982) and Stock 
                Option Plan (1985).
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 33-53737 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 333-01243 with respect
                to the AFLAC Incorporated Amended 1985 Stock Option Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to 
                Form S-8 Registration Statement No. 33-41552 with respect
                to the AFLAC Incorporated 401(k) Retirement Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 33-64535 with respect
                to the AFL Stock Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-3 Registration Statement No. 333-16533 with respect
                to the AFLAC Associate Stock Bonus Plan.
              - Consent of independent auditor, KPMG Peat Marwick LLP, to
                Form S-8 Registration Statement No. 333-27883 with respect
                to the AFLAC Incorporated 1997 Stock Option Plan.
      27.0**  - Financial Data Schedule for December 31, 1997.
      27.1**  - Restated Financial Data Schedule for September 30, 1997.
      27.2**  - Restated Financial Data Schedule for June 30, 1997.
      27.3**  - Restated Financial Data Schedule for March 31, 1997.
      27.4**  - Restated Financial Data Schedule for December 31, 1996.
      27.5**  - Restated Financial Data Schedule for September 30, 1996.
      27.6**  - Restated Financial Data Schedule for June 30, 1996.
      27.7**  - Restated Financial Data Schedule for March 31, 1996.
      27.8**  - Restated Financial Data Schedule for December 31, 1995.

* Management contract or compensatory plan or agreement.
**All Financial Data Schedules are submitted in the electronic filing only.


                                  IV-19
 



 

 











<PAGE>






















                                 EXHIBIT 10.11



































                                  EXH 10.11
<PAGE>

                    DEFERRED COMPENSATION AGREEMENT


     THIS AGREEMENT is made and entered into as of this 15th day of July, 
1997, by AFLAC INCORPORATED, a Georgia corporation (hereinafter referred to 
as the "Company"), and PAUL S. AMOS, a resident of the state of Georgia 
(hereinafter referred to as the "Employee").

                              WITNESSETH:

     WHEREAS, the Employee has rendered and continues to render outstanding 
and valuable services to the Company in such capacity; and

     WHEREAS, the Company wishes to reward the Employee for such services, 
to retain his full and undivided commitment to the interests of the Company 
both before and after his retirement as an active employee of the Company, 
and to fairly compensate him for such services and commitment; and

     WHEREAS, the Company intends that this Agreement shall be considered an 
unfunded nonqualified retirement plan maintained by the Company primarily 
for the purpose of providing deferred compensation for Employee, who is a 
highly compensated employee of the Company, and this Agreement shall be 
construed in all respects in accordance with such intended purposes; and

     WHEREAS, the Employee and Company intend that this agreement to clarify 
the terms of the executive deferral plan for the Employee and to specify the 
terms and conditions of the payment of such deferred compensation to the 
Employee (or his beneficiaries).

     NOW, THEREFORE, the Company and the Employee hereby agree as follows:

                                 ARTICLE 1
                                DEFINITIONS

     The following words and phrases as used in this Agreement shall have 
the meanings set forth in this Article unless a different meaning is clearly 
required by the context:

1.1  ACCOUNT shall mean an unfunded bookkeeping account which shall be 
established by the Company and to which shall be credited the Employee's 
Deferred Amounts, plus the interest adjustment provided herein, less the 
amount of any subsequent distributions to the Employee (or his 
Beneficiaries).

1.2  BENEFICIARY OR BENEFICIARIES shall mean any person or persons 
designated by the Employee in a written instrument signed by the Employee 
and delivered to the Secretary of the Company to receive amounts payable in 
accordance with this Agreement in the event of his death.  In the absence of 
such a designation, or if a designated person is not alive or cannot be 
located at the time payment is to be made, the Employee's estate shall be 
deemed to be the Employee's Beneficiary.

1.3  BOARD shall mean the Board of Directors of the Company.




                                 EXH 10.11-1
<PAGE>
1.4  COMPANY shall mean AFLAC INCORPORATED, a Georgia corporation, and its 
successors and assigns, and any other corporation, partnership or sole 
proprietorship into which the Company may be merged or consolidated unless 
such organization indicates in writing that it does not approve of such 
automatic succession.

1.5  CODE shall mean the Internal Revenue Code of 1986, as amended from time 
to time.

1.6  DEFERRAL PERIOD shall mean the period commencing on the effective date 
of this Agreement through December 31, 1997, and each calendar year 
thereafter.

1.7  DEFERRED AMOUNTS shall mean any amount credited to the Employee's 
Account pursuant to an election by the Employee to defer current 
compensation, as described in Article 2 hereof.

1.8  EFFECTIVE DATE shall mean July 1, 1997.

1.9  ERISA shall mean the Employee Retirement Income Security Act of 1974 as 
amended from time to time.

1.10 INSOLVENCY shall mean, with respect to the Company, the occurrence of 
any of the following:

     (a)  The Company's inability to pay its debts as they become due;

     (b)  The Company's becoming subject to a pending proceeding as a debtor 
under the United States Bankruptcy Code.

1.11 TRUST shall mean the trust created under the Trust Agreement for the 
purpose of aiding the Company in satisfying its liabilities under this 
Agreement, the assets of which shall always remain subject to the claims of 
the Company's creditors in the event of the Company's Insolvency.

1.12 TRUST AGREEMENT shall mean the agreement between the Trustee and the 
Company creating the Trust accompanying this Agreement.

1.13 TRUST FUND shall mean the assets of the Trust held by the Trustee 
pursuant to the provisions of the Trust Agreement.

1.14 TRUSTEE shall mean the entity, person or persons who have entered into 
the Trust Agreement with the Company to act as trustee(s) of the Trust Fund.

                                  ARTICLE 2
                       AMOUNT OF DEFERRED COMPENSATION

2.1  COMMENCEMENT OF DEFERRALS.  The Employee may elect to defer up to one 
hundred percent (100%) of his salary and bonus for each calendar year (the 
"Deferral Amounts") during the Deferral Period as deferred compensation, as 
long as an appropriate written deferral election is made by the Employee 
prior to the date he renders services for such amounts to become payable to 
him.  The deferral amounts shall be credited to the Employee's Account as 
soon as practicable after such deferrals have been made.  For the calendar 
year in which the Agreement becomes effective, the Employee may elect within 
30 days after the Agreement becomes effective to elect to defer his salary 
and bonus for the remainder of the calendar year.

                                 EXH 10.11-2
<PAGE>
2.2  CESSATION OF DEFERRALS.  Deferrals shall immediately cease under this 
Agreement as of the date of the Employee's termination of employment for any 
reason.

2.3  EARNINGS ON DEFERRAL AMOUNTS.  Until distributed, as of each 
December 31 during the Deferral Period, the Employee's Account shall be 
credited with interest on an annual basis at a percentage rate which is 
equal to earnings for the calendar year on the investments of the Trust 
Fund.

2.4  VESTING OF ACCOUNT.  The Employee shall be fully vested in his Account 
at all times, and therefore, all Deferral Amounts will be subject to tax 
withholding under the Federal Insurance Contributions Act.

                                  ARTICLE 3
                           DISTRIBUTION OF ACCOUNT

3.1  TIMING OF DISTRIBUTIONS.  Except as provided in Section 3.3, the 
Company shall commence payment to Employee of his Account as of the first 
day of the month following the event elected by Employee for each Deferral 
Period as set forth in the attached election form.  Such election shall be 
made at the time the deferral is made pursuant to Section 2.1.

3.2  FORM OF PAYMENT.  Distributions pursuant to Section 3.1 above shall be 
made in the manner elected by Employee.  For each calendar year election 
described in Section 2.1, Employee may elect among the various payout forms 
described in such election including but not limited to lump-sum at 
retirement or payment of annual installments over a period of years.  Such 
election shall be made at the time Employee elects a Deferral for each 
calendar year in accordance with Section 2.1.

3.3  EARLY DISTRIBUTIONS FROM THE AGREEMENT.  Notwithstanding Section 3.1, 
distributions of Employee's Account shall be made to the Employee in lump-
sum within 30 days of the following instances:  (1) in the event of a 
medical hardship, including home nursing care, as determined by the Company, 
(2) Change in Ownership or Control of the Company or (3) the termination of 
employment of the CEO of the Company.  The amount of the withdrawal 
described in the case of medical hardship is limited to the amount necessary 
to meet the medical hardship.

For purposes of this Section 3.3, Change in Control shall mean the purchase 
or other acquisition by any person, entity or group of persons, within the 
meaning of section 13(d) or 14(d) of the Securities Exchange Act of 1934 
("Act"), or any comparable successor provisions, of beneficial ownership 
(within the meaning of Rule 13d-3 promulgated under the Act) of 30 percent 
or more of either the outstanding shares of common stock or the combined 
voting power of Company's then outstanding voting securities entitled to 
vote generally, or the approval by the stockholders of Company of a 
reorganization, merger, or consolidation, in each case, with respect to 
which persons who were stockholders of Company immediately prior to such 
reorganization, merger or consolidation do not, immediately thereafter, own 
more than 50 percent of the combined voting power entitled to vote generally 
in the election of directors of the reorganized, merged or consolidated 
Company's then outstanding securities, or a liquidation or dissolution of 
Company or of the sale of all or substantially all of Company's assets.



                                 EXH 10.11-3
<PAGE>
                                 ARTICLE 4
                         CONTRIBUTIONS TO THE TRUST

4.1  GENERAL PROVISIONS.  All obligations to the Employee (or his 
Beneficiary) created under this Agreement shall be the sole responsibility, 
liability, and obligation of the Company to the Trustee under the provisions 
of Section 4.2 below.  The Employee shall have no preferred claim on, or any 
beneficial ownership interest in, any specific assets of the Company or any 
assets of the Trust.  The Trust exists simply for the purpose of aiding the 
Company in satisfying its liabilities under this Agreement.

4.2  USE OF TRUST FUNDS TO PROVIDE AGREEMENT BENEFITS.  The Company may 
make, in its sole discretion, at any time, or from time to time, 
contributions of cash or other property in trust with Trustee to augment the 
principal to be held, administered and disposed of by Trustee as provided in 
this Trust Agreement.  Any amounts contributed to the Trustee shall, if not 
used by the Company's general creditors in the event of the Company's 
Insolvency, be used for the purpose of providing benefits to the Employee 
under this Agreement unless such benefits are otherwise provided by the 
Company.  All contributions made by the Company to the Trustee as well as 
all other Trust assets shall be subject to the claims of the Company's 
general creditors under federal and state law in the event of the Company's 
Insolvency.

4.3  USE OF TRUST FUNDS TO PROVIDE AGREEMENT BENEFITS.  The principal of the 
Trust, and earnings thereon, shall be held separate and apart from other 
funds of the Company and shall be used exclusively for the uses and purposes 
of providing benefits to the Employee and satisfying debt obligations to 
general creditors of the Company as set forth in this Agreement and Trust 
Agreement.  Except as provided in the last two sentences of section 4.2 
above and the immediately preceding sentence, the Company shall have no 
right or power to direct the Trustee to return to the Company or to divert 
to others any of the Trust assets before all payment of benefits have been 
made to the Employee pursuant to the terms of this Agreement.

4.4  UNSECURED INTEREST.  No Employee hereunder shall have any interest 
whatsoever in any specific asset of the Company or of the Trust as a result 
of this Agreement.  To the extent that any person acquires a right to 
receive payments under the Agreement, such right shall be no greater than 
the right of any unsecured general creditor of the Company, and such 
obligation may be satisfied from Trust assets or by the Company, as set 
forth in Article 6 of this Agreement.

                                 ARTICLE 5
                          INVESTMENT OF TRUST FUND

5.1  INVESTMENT OF TRUST FUND.

     (a)  GENERAL RULE.  The Trust Fund, and all contributions thereto made 
under this Agreement, shall be invested by the Trustee who shall have 
exclusive authority and discretion to manage and control the Trust Fund 
pursuant to the terms of the Trust Agreement, subject to any investment 
directions allowed by the Company under subsection (b) below, and made by an 
authorized investment manager an indicated in such subsection, as 
applicable.



                                 EXH 10.11-4
<PAGE>
     (b)  INVESTMENT MANAGER.  The Company may appoint one or more 
investment managers (as defined in ERISA Art. Sec. 3(38)) to manage, acquire 
or dispose of all or a portion of the Trust Fund.  Any such appointment 
shall be made in writing, shall be communicated to the Trustee, and shall 
relieve the Trustee of the responsibility of exclusive authority and 
discretion to manage and control the Trust Fund.  The Company shall promptly 
give written notice to the Trustee of changes of a designated investment 
manager.  A designated investment manager may certify to the Trustee in 
writing the name of any person, together with a specimen signature of any 
such person, who is authorized to communicate and implement the investment 
manager's respective instructions concerning the Trust Fund.  The investment 
manager shall promptly give written notice to the Trustee of any change in 
any such person.  The Trustee shall be subject to the directions of such 
investment manager(s) which are made in accordance with the terms of this 
Agreement.

5.2  TRUSTEE'S RELIANCE.  The Trustee may rely and act upon any certificate, 
notice or direction of the Company, Administrator, investment manager, or a 
person authorized to act on behalf of such person, that the Trustee 
reasonably believes to be genuine and to have been signed by the person or 
persons duly authorized to sign such certificate, notice or direction until 
otherwise notified in writing.  Employee may provide recommendations to the 
Company as to the investments held by the Trust; however, the Company is 
under no obligation to invest Trust assets according to the Employee's 
recommendations.

                                  ARTICLE 6
                         SOURCE OF PAYMENT OF BENEFITS

6.1  GENERAL PROVISIONS.  All payment obligations to the Employee created 
under this Agreement shall be the sole responsibility, liability, and 
obligation of the Company regardless of any contributions made by the 
Company to the Trustee.  Although it is anticipated that payment of benefits 
provided under this Agreement shall be made by the Trustee to the extent 
that the Trust Fund is sufficient to pay such benefits, the Company, in lieu 
of such payment by the Trustee, may pay any benefit obligation hereunder as 
it becomes due under the terms of the Agreement.  In addition, if the 
principal of the Trust, and any earnings thereon, are not sufficient to make 
payments of benefits in accordance with the terms of the Agreement, the 
Company shall have the obligation to make the balance of each such payment 
as it falls due.

                                   ARTICLE 7
                                ADMINISTRATION

7.1  ADMINISTRATOR.  The Company may designate one or more individuals to 
administer the provisions of this Agreement.  In the absence of such a 
designation, the Board shall carry out the responsibilities of the 
Administrator.

7.2  POWERS AND RESPONSIBILITIES.  The Administrator shall have complete 
control of the administration of the Agreement hereunder, with all powers 
necessary to enable it to properly carry out its duties as set forth in this 
Agreement.  The Administrator shall have the following duties and 
responsibilities:

     (a)  to interpret the terms of the Agreement and to determine all 
questions that shall arise thereunder;
                                 EXH 10.11-5
<PAGE>
     (b)  to have all powers elsewhere herein conferred upon it;

     (c)  to provide procedures for determination of claims for benefits;

     (d)  to determine the benefits of the Agreement to which the Employee 
may be entitled;

     (e)  to maintain and retain records relating to the Employee;

     (f)  to prepare and furnish to the Employee all information required 
under federal law or provisions of the Agreement to be furnished to him;

     (g)  to prepare and furnish to the Trustee sufficient data so that the 
Trustee may make payments of benefits;

     (h)  to prepare and file or publish with the Secretary of Labor, the 
Secretary of the Treasury, their delegates and all other appropriate 
government officials all reports and other information required under law to 
be filed or published;

     (i)  to provide directions to the Trustee with respect to all matters 
where called for in the Agreement or requested by the Trustee; and

     (j)  to engage assistants and professional advisors.

7.3  RECORDS OF ADMINISTRATOR.

     (a)  WRITTEN DIRECTIONS TO TRUSTEE.  Any notice, direction, order, 
request, certification or instruction of the Administrator to the Trustee 
shall be in writing and shall be signed by a member of the Board or 
Administrator.  The Trustee and every other person shall be entitled to rely 
conclusively upon any and all such notices, directions, orders, requests, 
certifications and instructions received from the Board or Administrator and 
reasonably believed to be properly executed, and shall act and be fully 
protected in acting in accordance therewith.

     (b)  WRITTEN DETERMINATIONS OF THE ADMINISTRATOR.  All acts and 
determinations of the Administrator shall be duly recorded, and all such 
records, together with such other documents as may be necessary for the 
administration of the Agreement, shall be preserved in the custody of the 
Administrator.

7.4  CONSTRUCTION OF THE AGREEMENT.  The Administrator shall take such steps 
as are considered necessary and appropriate to remedy any inequity that 
results from incorrect information received or communicated in good faith or 
as the consequence of an administrative error.  The Administrator shall 
interpret the Agreement and shall determine the questions arising in the 
administration, interpretation and application of the Agreement.  The 
Administrator shall correct any defect, reconcile any inconsistency or 
supply any omission with respect to the Agreement.

7.5  INDEMNIFICATION.  The Administrator and each member thereof shall be 
indemnified by the Company against judgment amounts, settlement amounts 
(other than amounts paid in settlement to which the Company does not 
consent) and expenses reasonably incurred by the Administrator or him in 
connection with any action to which the Administrator or he may be a party 
(by reason of his service as a member of an Administrator) except in 

                                 EXH 10.11-6
<PAGE>
relation to matters as to which the Administrator or he shall be adjudged in 
such action to be personally guilty of gross negligence or willful 
misconduct in the performance of its or his duties.  The foregoing right to 
indemnification shall be in addition to such other rights as such 
Administrator or each Administrator member may enjoy as a matter of law or 
by reason of insurance coverage of any kind.  Rights granted hereunder shall 
be in addition to and not in lieu of any rights to indemnification to which 
such Administrator or each Administrator member may be entitled pursuant to 
the by-laws of the Company.  Service of the Administrator shall be deemed in 
partial fulfillment of an Administrator member's function as an employee, 
officer and/or director of the Company, if he serves in such other capacity 
as well.

                                  ARTICLE 8
                         AMENDMENT OR TERMINATION

8.1  CONTINUATION OF AGREEMENT.  The continuation of this Agreement by the 
Company is entirely a voluntary act on the part of the Company, and the 
continuation of this Agreement is not a contractual obligation of the 
Company.  The Board reserves and retains the right to amend and/or terminate 
this Agreement as set forth in this Article.

8.2  RIGHT TO AMEND AGREEMENT.  The Company reserves the right, at any time, 
to modify or amend, in whole or in part, any or all of the provisions of the 
Agreement.  Any amendment to the Agreement shall be prospective only.  
Except as may be otherwise required by law, there shall be no restrictions 
or limitations on the Board's power to amend this Agreement, except that no 
amendment to, or modifications of, this Agreement shall decrease or 
eliminate the Account of the Employee hereunder as determined as of the date 
of execution of such amendment or modification.

8.3  RIGHT TO TERMINATE AGREEMENT.  Upon mutual agreement of the parties 
hereto, the Board shall have the right, at any time, to wholly or partially 
terminate the Agreement if necessary or desirable in the opinion of the 
Board.

8.4  DISTRIBUTIONS UPON TERMINATION.  If the Agreement is terminated, the 
Account of the Employee shall be distributed to the Employee pursuant to the 
provisions of the Agreement.

                                 ARTICLE 9
                               MISCELLANEOUS

9.1  EMPLOYEE'S RIGHTS TO EMPLOYMENT, ETC.  Nothing contained in the 
Agreement or the establishment of the Trust, or any modification thereof, or 
the creation of any fund, or the payment of any benefits, shall be construed 
to give any individual or Employee, any rights to continued employment or 
continued performance of services for the Company or any Affiliate, any 
legal or equitable right against the Company or an Affiliate, or any 
officer, director or employee thereof, or the Trustee, or its agents or 
employees, except as herein provided.

9.2  CLAIMS PROCEDURES.

     (a)  FILING A CLAIM.  All claims and requests for benefits under the 
Agreement shall be directed to the attention of the Administrator in 
writing.  The writing must be reasonably calculated to bring the claim to 
the attention of the Administrator.
                                 EXH 10.11-7
<PAGE>
     (b)  NOTIFICATION OF DENIAL.  If the Administrator determines that any 
individual who has claimed a right to receive benefits under the Agreement 
(the "claimant") is not entitled to receive all or any part of the benefits 
claimed, the claimant shall be informed in writing of the specific reason or 
reasons for the denial, with specific reference to pertinent Agreement 
provisions on which the denial is based, a description of any additional 
material or information necessary for the claimant to perfect the claim and 
an explanation of why said material or information is necessary and a 
description of the review procedures set forth in subsection (d) below.

     (c)  TIMING OF NOTIFICATION.  The claimant shall be so notified of the 
Administrator's decision within 90 days after the receipt of the claim, 
unless special circumstances require an extension of time for processing the 
claim.  If such an extension of time for processing is required, the 
Administrator shall furnish the claimant written notice of the extension 
prior to the termination of the initial 90-day period.  In no event shall 
said extension exceed a period of 90 days from the end of said initial 
period.  The extension notice shall indicate the special circumstances 
requiring an extension of time and the date by which the Administrator 
expects to render a final decision.  If for any reason, the claimant is not 
notified within the period described above, the claim shall be deemed and 
the claimant may then request review of said denial, subject to the 
provisions of subsection (d) below.

     (d)  REVIEW PROCEDURE.  The claimant or his duly authorized 
representative may, within 60 days after notice of the Administrator's 
decision, request a review of said decision, review pertinent documents and 
submit to the Board such further information as will, in the claimant's 
opinion, establish his rights to such benefits.  If upon receipt of this 
further information, the Board determines that the claimant is not entitled 
to the benefits claimed, it shall afford the claimant or his representative 
reasonable opportunity to submit issues and comments in writing and to 
review pertinent documents.  If the claimant wished, he may request 
opportunity for a full and fair hearing on the issue as soon as is 
reasonably possible under the circumstances.  The Board shall render its 
final decision with the specific reasons therefor in writing and in a manner 
calculated to be understood by the claimant.

     (e)  TIMING OF FINAL DECISIONS.  The Board's final decision shall 
include specific references to the pertinent Agreement provisions on which 
the decision is based, and shall be transmitted to the claimant by certified 
mail within 60 days of receipt of claimant's request for such review, unless 
special circumstances require a further extension of time for processing, in 
which case a decision shall be rendered as soon as possible, but not later 
than 120 days after receipt of a request for review.  If such an extension 
of time for review is required because of special circumstances, written 
notice of the extension shall be furnished to the claimant prior to the 
commencement of the extension.  If the Board holds regularly scheduled 
meetings at least quarterly, in lieu of the time period described above, the 
Board's decision on review shall be made by no later than the date of the 
meeting of the Board which immediately follows its receipt of the request 
for review, unless said request is filed within 30 days preceding the date 
of said meeting in which case a decision shall be made no later than the 
date of the second meeting following its receipt of said request for review.  
If special circumstances require a further extension of time for processing, 
decision shall be rendered not later than the third meeting of the Board 
following its receipt of the request for review.  If a decision on review is 

                                 EXH 10.11-8
<PAGE>
not furnished within the time period described above, the claim shall be 
deemed denied on review.

     (f)  PREREQUISITE TO COMMENCEMENT OF LEGAL ACTION.  No legal action may 
be commenced by any claimant unless the claimant has filed his claim and 
appealed his claim to the Board pursuant to the foregoing procedures 
specified in this section.

9.3  NONALIENATION OR ASSIGNMENT.  Except as otherwise provided by 
applicable law, none of the benefits under this Agreement is subject to the 
claims of creditors of the Employee, and will not be subject to attachment, 
garnishment, or any other legal process whatsoever.  The Employee may not 
assign, sell, borrow on, or otherwise encumber any of his interest in the 
Agreement, nor shall any such benefits be in any manner liable for or 
subject to the deeds, contracts, liabilities, engagements, or torts of the 
Employee.

9.4  PAYMENTS TO OTHERS ON BEHALF OF THE EMPLOYEE.  In making any 
distribution to or for the benefit of any incompetent Employee who, in the 
opinion of the Administrator, is incapable of properly using, expending, 
investing, or otherwise disposing of such distribution, the Administrator, 
in its sole and complete discretion may, but need not, order the Trustee to 
make, or have the Company make, such distribution to a legal guardian or 
other relative of any incompetent, or to any adult with whom such person 
temporarily or permanently resides; and any such guardian, relative, or 
other person shall have full authority and discretion to expend such 
distribution for the use and benefit of such person; and the receipt of such 
guardian, relative, or other person shall be a complete discharge to the 
Trustee, the Company, the Administrator, and this Agreement, without any 
responsibility on the part of the Company, the Administrator or the Trustee 
to see to the application of amounts so distributed.

9.5  LOCATION OF PAYEE; UNCLAIMED BENEFITS.  In the event that all, or any 
portion, of the distribution payable to an Employee hereunder shall, at the 
expiration of a reasonable time after it has become payable, remain unpaid 
solely by reason of the inability of the Administrator, after sending a 
registered letter, return receipt requested, to the last known address of 
such person, and after further diligent effort, to ascertain the whereabouts 
of such person, the amount so distributable shall be forfeited.

9.6  GOVERNING LAW.  This Agreement shall be administered in the United 
States of America, and its validity, construction, and all rights hereunder 
shall be governed by the laws of the United States under ERISA to the extent 
applicable.  To the extent that ERISA shall not be applicable, the Agreement 
shall be administered under the laws of the State of Georgia.  If any 
provision of the Agreement shall be held invalid or unenforceable, the 
remaining provisions hereof shall continue to be fully effective.

9.7  RECOVERY OF MISTAKEN PAYMENTS.  If any benefit is paid to an Employee 
in an amount that is greater than the amount payable under the terms of the 
Agreement, the Agreement shall recover the excess benefit amount by 
eliminating or reducing the Employee's future benefit payments, if any.  
Whether or not further benefits are payable to the Employee under the 
Agreement, the Administrator, in its discretion, may employ such means as 
are available under applicable law to recover the excess benefit amount on 
behalf of the Company from the Employee.


                                 EXH 10.11-9
<PAGE>
9.8  ACTION OF COMPANY AND ADMINISTRATOR.  Except as may be specifically 
provided, any action required or permitted to be taken by the Company or the 
Administrator may be taken on behalf of such person by any entity or 
individual who has been delegated the proper authority.

9.9  GENDER AND NUMBER.  Wherever applicable, the masculine pronoun shall 
include the feminine pronoun, and the singular shall include the plural.

9.10 HEADINGS.  The titles in this Agreement are inserted for convenience of 
reference; they constitute no part of the Agreement, and are not to be 
considered in the construction hereof.

9.11 LIABILITY LIMITED.  To the extent permitted by ERISA and/or other 
applicable law, neither the Administrator, nor any member thereof, nor the 
Company shall be liable for any acts of omission or commission in 
administering the Agreement, except for his or its own individual, willful 
misconduct.  The Company and each member of the Administrator shall be 
entitled to rely conclusively on all table, valuations, certificates, 
opinions and reports which shall be furnished by an actuary, accountant, 
Trustee, insurance company, counsel or other expert who shall be employed or 
engaged by the Administrator or the Company.

     IN WITNESS WHEREOF, the Company has caused this Agreement to be 
executed by its duly authorized officers and its corporate seal to be 
affixed hereto, all as of the date first above written.

                                   AFLAC INCORPORATED


                                   By:   /s/ M. A. Durant
                                       -----------------------------------

                                   Title:  Senior Vice President
                                          --------------------------------


                                   Attest:  /s/ Diana Green
                                           -------------------------------

                                   Title:  Secretary - Corporate Services
                                           -------------------------------



                                   EMPLOYEE


                                   /s/ Paul S. Amos
                                   ---------------------------------------









                                EXH 10.11-10


<PAGE>























                                EXHIBIT 13


































                                   EXH 13
<PAGE>

                                 EXHIBIT 13

     The following information is contained in the 1997 Annual Report to 
Shareholders.  The required information incorporated by reference to the 
preceding pages of this 1997 Form 10-K have been reproduced herein as 
Exhibit 13 for purposes of electronic filing of this Form 10-K.


                                 PART II

ITEM 5.  (a) Market Information:

     The Company's common stock is principally traded on the New York Stock 
Exchange.  The Company is also listed on the Pacific Stock Exchange and the 
Tokyo Stock Exchange.

     The high, low and closing quarterly sales prices for the Company's 
common stock, as published in the U.S. consolidated transaction reporting 
system, for the last three fiscal years ended December 31, 1997, are as 
follows:

                      Quarterly Common Stock Prices


        1997                  High              Low             Close
   --------------------------------------------------------------------
     4th Quarter          $  56.31          $  44.25         $  51.13
     3rd Quarter             57.88             48.50            54.25
     2nd Quarter             51.38             38.38            47.25
     1st Quarter             43.50             37.50            37.50



        1996           
   ---------------------------------------------------------------------
     4th Quarter          $  44.00          $  35.75         $  42.75
     3rd Quarter             37.38             28.25            35.50
     2nd Quarter             32.88             29.00            29.88
     1st Quarter             33.00             28.83            31.25



        1995                                                            
   --------------------------------------------------------------------
     4th Quarter          $  29.42          $  26.33         $  29.00
     3rd Quarter             29.25             24.33            27.67
     2nd Quarter             29.83             26.00            29.17
     1st Quarter             28.50             21.25            27.33









                                  EXH 13-1
<PAGE>
ITEM 5.  (b)  Holders:  

                              1997              1996             1995      
- ---------------------------------------------------------------------------
Number of common
 shares outstanding       133,218,010       137,884,887       141,974,309 
Number of registered
 common shareholders           57,788            49,474            39,317 
Approximate number of
 common shareholders          128,900           113,300            88,700 



ITEM 5.  (c)  Quarterly cash dividends:

                                          1997             1996  
                                         ------           ------
             4th Quarter                 $.115            $.10 
             3rd Quarter                  .115             .10 
             2nd Quarter                  .115             .10 
             1st Quarter                  .10              .087


     For information concerning dividend restrictions, see Management's 
Discussion and Analysis of Financial Condition, the section concerning 
shareholders' equity, presented in this Exhibit 13 on page 13-24, and Note 
10, Statutory Accounting and Dividend Restrictions, of the Notes to the 
Consolidated Financial Statements, also presented in this Exhibit 13 on page 
13-64. 




























                                  EXH 13-2


<PAGE>
<TABLE>
ITEM 6.  SELECTED FINANCIAL DATA
(In thousands, except for per-share amounts):
<CAPTION>
                                                                   AFLAC INCORPORATED AND SUBSIDIARIES
For the Year                                         1997           1996           1995           1994           1993    
                                                  ----------     ----------     ----------     ----------     ----------
<S>                                              <C>            <C>            <C>            <C>            <C>
Revenues:
    Premiums, principally supplemental
      health insurance                           $ 5,873,661    $ 5,910,036    $ 6,070,830    $ 5,180,732    $ 4,225,390 
    Net investment income                          1,077,715      1,021,955      1,024,960        838,825        689,272 
    Realized investment gains (losses)                (5,440)         1,980           (270)           (58)         2,937 
    Gain on sale of television business              267,223         60,264              -              -              - 
    Other income                                      37,543        105,968         95,100         91,259         83,019 
                                                  ----------     ----------     ----------     ----------     ----------
            Total revenues                         7,250,702      7,100,203      7,190,620      6,110,758      5,000,618 
                                                  ----------     ----------     ----------     ----------     ----------
Benefits and expenses:
    Benefits and claims                            4,833,077      4,895,522      5,034,266      4,256,541      3,423,297 
    Expenses                                       1,552,805      1,554,680      1,555,359      1,349,881      1,148,937 
                                                  ----------     ----------     ----------     ----------     ----------
            Total benefits and expenses            6,385,882      6,450,202      6,589,625      5,606,422      4,572,234 
                                                  ----------     ----------     ----------     ----------     ----------
            Pretax earnings                          864,820        650,001        600,995        504,336        428,384 
Income taxes                                         279,797        255,638        251,938        211,546        184,495 
                                                  ----------     ----------     ----------     ----------     ----------
            Net earnings                         $   585,023(1) $   394,363(2) $   349,057    $   292,790    $   243,889(3)
                                                  ==========     ==========     ==========     ==========     ==========

- ---------------------------------------------------------------------------------------------------------------------------
Per Common Share 
- ---------------------------------------------------------------------------------------------------------------------------
Net earnings (basic)                             $      4.30(1) $      2.81(2) $      2.40    $      1.93    $      1.57(3)   
Net earnings (diluted)                                  4.16(1)        2.73(2)        2.33           1.89           1.55(3)
Cash dividends                                           .445           .387           .338           .298           .26   
Shareholders' equity                                   25.75          15.42          15.03          11.72           8.80   
Price range:                  High               $     57.88    $     44.00    $     29.83    $     24.08    $     22.67   
                              Low                      37.50          28.25          21.25          16.83          16.50   
                              Close                    51.13          42.75          29.00          21.33          19.00   
Price/earnings ratio:*        High                     21.8x          18.3x          12.8x          12.7x          14.8x   
                              Low                      14.1           11.8            9.1            8.9           10.8    
Common shares used for EPS (basic)                   136,055        140,176        145,677        151,446        154,875
Common shares used for EPS (diluted)                 140,798        144,461        149,492        154,648        157,857
- ---------------------------------------------------------------------------------------------------------------------------
                                                              EXH 13-3
</TABLE>
<PAGE>
<TABLE>
(In thousands, except for per-share amounts):
<CAPTION>
                                                                   AFLAC INCORPORATED AND SUBSIDIARIES
At Year-End                                          1997           1996           1995           1994           1993    
                                                  ----------     ----------     ----------     ----------     ----------
<S>                                              <C>            <C>            <C>            <C>            <C>
Assets:
    Investments and cash                         $22,879,910    $20,744,107    $20,044,964    $15,993,768    $12,469,140
    Other                                          6,574,095      4,276,277      5,171,545      4,293,311      2,973,546  
                                                  ----------     ----------     ----------     ----------     ----------
            Total assets                         $29,454,005    $25,020,384    $25,216,509    $20,287,079    $15,442,686 
                                                  ==========     ==========     ==========     ==========     ==========
Liabilities and shareholders' equity:
    Policy liabilities                           $19,885,068    $20,234,205    $19,513,504    $16,006,607    $12,065,471 
    Notes payable                                    523,209        353,533        327,268        184,901        122,062  
    Income taxes                                   1,827,337      1,181,121      1,397,709      1,392,441        950,278  
    Other liabilities                              3,787,919      1,125,956      1,843,887        951,363        939,251  
    Shareholders' equity                           3,430,472      2,125,569      2,134,141      1,751,767      1,365,624  
                                                  ----------     ----------     ----------     ----------     ----------
            Total liabilities and
               shareholders' equity              $29,454,005    $25,020,384    $25,216,509    $20,287,079    $15,442,686  
                                                  ==========     ==========     ==========     ==========     ==========

- --------------------------------------------------------------------------------------------------------------------------
Supplemental Data 
- --------------------------------------------------------------------------------------------------------------------------
Operating earnings**                             $   374,486    $   347,425    $   348,734    $ 293,053      $   241,654(3) 
Operating earnings per share (basic)**           $      2.75    $      2.48    $      2.39    $    1.94      $      1.56(3) 
Operating earnings per share (diluted)**                2.66           2.40           2.33         1.89             1.53(3)
Pretax profit margin**                                  8.6%           8.4%           8.4%         8.3%             8.5%    
After-tax profit margin**                               5.4%           4.9%           4.8%         4.8%             4.8%(3) 
Operating return on equity***                          18.8%          19.9%          22.0%        20.4%            19.9%(3) 
Yen/dollar exchange rate at year-end                  130.10         116.10         102.95        99.85           112.00    
Average yen/dollar exchange rate                      121.07         108.84          94.10       102.26           111.21    

Notes:  (1)  Includes gain of $211,190 ($1.55 per basic share, $1.50 per diluted share) from the sale of the broadcast
             business in 1997.
        (2)  Includes gain of $48,211 ($.34 per basic share, $.33 per diluted share) from the sale of the broadcast business
             in 1996.
        (3)  Excludes gain of $11,438 ($.07 per share) from cumulative effect of accounting changes in 1993.
        (*)  Based on diluted operating earnings per share.
        (**) Excludes realized investment gains/losses and in 1996 and 1997, the gains from the sale of the 
             television business.
        (***)Based on operating earnings and excluding unrealized gains on securities available for sale, net.
                                                             EXH 13-4
</TABLE>


<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

     The primary business of AFLAC Incorporated (the Parent Company) and 
subsidiaries (the Company) is supplemental health insurance, which is 
marketed and administered primarily through American Family Life Assurance 
Company of Columbus (AFLAC).  Most of AFLAC's policies are individually 
underwritten and marketed at the work site, with premiums paid by the 
employee.  The Company's operations in Japan (AFLAC Japan) and the United 
States (AFLAC U.S.) service the two markets for the Company's insurance 
operations.

                            RESULTS OF OPERATIONS

     In 1997, the Company completed the sale of its broadcast business, 
which consisted of seven network-affiliated television stations.  The total 
pretax gain from the sale was $327.5 million.  The sale of one station 
closed on December 31, 1996.  The pretax and after-tax gains recognized in 
1996 on this sale were $60.3 million and $48.2 million, respectively.  The 
effect of the after-tax gain on 1996 basic and diluted net earnings per 
share was $.34 and $.33, respectively.  The pretax and after-tax gains 
recognized during the second quarter of 1997 on the closing of the six 
remaining stations were $267.2 million and $211.2 million, respectively. The 
effect of the after-tax gain on 1997 basic and diluted net earnings per 
share was $1.55 and $1.50, respectively.  For further information, see Note 
2 of the Notes to the Consolidated Financial Statements.
































                                  EXH 13-5
<PAGE>
     The table below sets forth the results of operations by business 
segment for the years shown and the percentage changes from the previous 
year.

                SUMMARY OF OPERATING RESULTS BY BUSINESS SEGMENT
                   (In millions, except for per-share amounts)

                                Percentage change        Years ended       
                                over previous year       December 31,       
                                ------------------  ------------------------
                                   1997     1996     1997     1996     1995 
                                ------------------  ------------------------
Insurance operations (excluding
  realized investment gains and 
  losses):
   AFLAC Japan.................   (5.4)%   (5.1)%  $504.1   $532.8   $561.4
   AFLAC U.S...................   43.4     23.0     184.3    128.5    104.5 
                                                    -----    -----    -----
    Total                          4.1      (.7)    688.4    661.3    665.9
Broadcast division operations..            35.0       3.5     25.6     19.0 
Interest expense, noninsurance
  operations...................   16.7    (10.8)    (10.5)   (12.5)   (11.3)
Corporate expenses, other
  operations and eliminations..    9.3    (20.0)    (78.4)   (86.6)   (72.3)
                                                    -----    -----    -----
    Pretax operating earnings..    2.6     (2.2)    603.0    587.8    601.3
Realized investment
  gains (losses)...............                      (5.4)     1.9      (.3)
Gain on sale of television
  business.....................                     267.2     60.3        -
                                                    -----    -----    -----
    Earnings before income 
      taxes....................   33.0      8.2     864.8    650.0    601.0

Income taxes...................    9.5      1.5     279.8    255.6    251.9 
                                                    -----    -----    -----
    Net earnings...............   48.3%    13.0%   $585.0   $394.4   $349.1 
                                  ====     ====     =====    =====    =====
Net earnings per share:
  Basic........................   53.0%    17.1%   $ 4.30   $ 2.81   $ 2.40
  Diluted......................   52.4     17.2      4.16     2.73     2.33
                                  ====     ====     =====    =====    =====
============================================================================

     The following discussion of earnings comparisons focuses on pretax 
operating earnings and excludes realized investment gains/losses and the 
gains from the sale of the television business in 1996 and 1997.  Operating 
earnings per share referred to in the following discussion are based on the 
diluted number of average outstanding shares.

Foreign Currency Translation

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  



                                  EXH 13-6
<PAGE>
     The following table illustrates the effect of foreign currency 
translation on the Company's reported results by comparing those results as 
if foreign currency exchange rates had remained unchanged from the previous 
year.  In years when the yen weakens, translating yen into dollars causes 
fewer dollars to be reported.  When the yen strengthens, translating yen 
into dollars causes more dollars to be reported.

       Selected Percentage Changes for Supplemental Consolidated Data
                         (Years Ended December 31)

                                                          Adjusted to
                                    As                  Exclude Foreign
                                 Reported              Currency Changes*
                         ------------------------   ------------------------
                           1997    1996    1995      1997     1996     1995
                         ------   ------   ------   ------   ------   ------
Premium income             (.6)%  (2.6)%    17.2%     8.5%    10.1%     9.2%
Net investment income      5.5     (.3)     22.2     14.0     11.9     14.2
Total revenues**           2.1    (1.3)     17.7     10.9     11.3      9.8
Total benefits and 
  expenses                (1.0)   (2.1)     17.5      8.0     10.5      9.7
Operating earnings***      7.8     (.4)     19.0     15.2     11.5     11.3

Operating earnings
  per diluted share***    10.8     3.0      23.3     18.3     15.5     15.3
- ----------------------------------------------------------------------------
*   Amounts excluding foreign currency changes for each year were 
    determined using the average yen/dollar exchange rate for each
    respective prior year.
**  Includes realized investment gains and losses, and the gains from the
    sale of the television business in 1996 and 1997.
*** Excludes realized investment gains and losses, and the gains from the
    sale of the television business in 1996 and 1997.
============================================================================
 
     In the third quarter of 1995, the yen began to weaken in relation to 
the dollar and continued to weaken throughout 1996 and 1997.  The average 
yen-to-dollar exchange rates were 121.07 in 1997, 108.84 in 1996 and 94.10 
in 1995.  Operating earnings per share, which were affected by these 
currency fluctuations, increased 10.8% to $2.66 in 1997, 3.0% to $2.40 in 
1996 and 23.3% to $2.33 in 1995.  The weakening of the yen in 1997 and 1996 
lowered operating earnings by $.18 per share in 1997 compared with 1996 and 
$.29 per share in 1996 compared with 1995.  The strengthening of the yen in 
1995 benefited operating earnings by $.15 per share in 1995 compared with 
1994.  These per-share amounts were solely attributable to the translation 
effect of the fluctuations in the yen and not to any fundamental change in 
business operations.

     Despite the weakening of the yen during 1996 and 1997, operating 
earnings per share increased in each year of the three-year period ended 
December 31, 1997.  The increases reflected strong earnings in the 
functional currencies of AFLAC's core insurance operations in Japan and the 
United States, a consolidated benefit from additional investment income 
associated with profit repatriations from AFLAC Japan to AFLAC U.S., and in 
1997, additional investment income earned on the proceeds from the sale of 
the television business.  The Company's share repurchase program also 
increased operating earnings per share.

                                  EXH 13-7
<PAGE>
     The Company's primary financial objective is the growth of operating 
earnings per share before the effect of foreign currency fluctuations.  In 
1996, the Company set this objective at an annual growth rate of 15% to 17% 
through the year 2000.  The goal for 1997 was 17% growth, which the Company 
exceeded.  Excluding the effect of currency fluctuations, operating earnings 
per share increased 18.3% in 1997, 15.5% in 1996 and 15.3% in 1995.

     In early 1998, the Company raised its 1998 objective for growth in 
operating earnings per share from a 17% increase to 20% before the effect of 
currency translation.  If that objective is achieved, the following table 
shows various results for operating earnings per share in 1998 when the 
estimated impact from foreign currency translation is included.

Annual Yen Average    Annual Operating       % Growth           Yen Impact
  Exchange Rate         Diluted EPS         Over 1997            on EPS  
- ------------------    ----------------       ---------          ----------
  1998 @ 110.00          $  3.35                25.9%            $   .16
  1998 @ 115.00             3.27                22.9                 .08
  1998 @ 120.00             3.20                20.3                 .01
  1998 @ 121.07*            3.19                19.9                   -
  1998 @ 125.00             3.14                18.0                (.05)
  1998 @ 130.00             3.09                16.2                (.10)
  1998 @ 135.00             3.04                14.3                (.15)

   *Actual 1997 average exchange rate


Profit Repatriation

     AFLAC Japan repatriated profits to AFLAC U.S. of $347.0 million in 
1997, $217.3 million in 1996 and $140.5 million in 1995.  The profit 
transfer in 1997 included $124.8 million of a non-recurring nature related 
to gains realized from the valuation of investments as determined on a 
Japanese regulatory accounting basis.  Since the first repatriation in 1989, 
AFLAC Japan has repatriated $1.0 billion, which has enhanced the Company's 
flexibility and profitability.  The profit transfers to AFLAC U.S. adversely 
impact AFLAC Japan's investment income.  However, profit repatriations 
benefit AFLAC U.S. investment income and consolidated operations because 
higher investment yields can be obtained on funds invested in the United 
States.  Also, income tax expense is lower on investment income earned in 
the United States.  Management estimates that cumulative profit transfers 
from 1992 through 1997 have benefited consolidated net earnings by $41.3 
million in 1997, $25.7 million in 1996 and $13.9 million in 1995.

     Repatriated profits represent a portion of the after-tax earnings 
reported to the Japanese Ministry of Finance as of March 31 each year.  Such 
regulatory basis earnings are determined using accounting principles that 
differ materially from U.S. generally accepted accounting principles.  Such 
differences relate primarily to the valuation of investments, policy benefit 
and claim reserves, acquisition costs and deferred income taxes.  Japanese 
regulatory earnings and related profit repatriations may therefore vary 
materially from year to year because of these differences.  Management 
currently expects that 1998 profit repatriation will approximate 20 billion 
yen ($155 million using the December 31, 1997, exchange rate). 




                                  EXH 13-8
<PAGE>
Share Repurchase Program

     During 1997, the board of directors authorized the purchase of up to an 
additional 4.0 million shares of AFLAC Incorporated common stock.  Including 
shares remaining under a previous authorization, the Company had approval to 
purchase up to 5.6 million shares as of December 31, 1997.  The Company had 
purchased 26.8 million shares from the inception of the share repurchase 
program in February 1994 through December 31, 1997.

     The shares purchased were financed with bank borrowings and available 
cash.  Interest expense related to the share repurchase program was $9.0 
million in 1997, $9.4 million in 1996 and $5.3 million in 1995. Consolidated 
interest expense, including interest expense from insurance operations, was 
$13.7 million in 1997, $16.2 million in 1996 and $15.6 million in 1995.

     The difference between the percentage increases in net earnings and net 
earnings per share primarily reflects the impact of the share repurchase 
program.

Income Taxes

     The Company's effective income tax rates were 32.4% in 1997, 39.3% in 
1996 and 41.9% in 1995.  Japanese income taxes on AFLAC Japan's operating 
results, which were taxed at Japan's corporate income tax rate of 45.3%, 
accounted for most of the Company's income tax expense.  The decline in the 
effective tax rates in 1997 and 1996 resulted primarily from increased 
earnings from the Company's U.S. business segment, which included the gains 
from the sale of the television business in 1996 and 1997.


                    INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the 
Company's earnings, ranks number one in terms of premium income and profits 
among all foreign life and non-life insurance companies operating in Japan. 
AFLAC was ranked number one in financial strength among Japan's major life 
insurers in Nikkei Business Magazine.  Among all life insurance companies 
operating in Japan, AFLAC Japan ranks fourth in terms of individual policies 
in force and 17th in terms of assets.

     The transfer of profits from AFLAC Japan to AFLAC U.S. distorts 
comparisons of operating results between years.  Therefore, the AFLAC Japan 
summary of operations table on the following page presents investment 
income, total revenues and pretax operating earnings calculated on a pro 
forma basis in order to improve comparability between years.  The pro forma 
adjustment represents cumulative investment income foregone by AFLAC Japan 
on funds repatriated to AFLAC U.S. during 1992 through 1997.











                                  EXH 13-9
<PAGE>
                                AFLAC JAPAN                               
                        SUMMARY OF OPERATING RESULTS                      

                                                    In Dollars
(In millions)                              1997         1996         1995
                                       ----------------------------------
Premium income....................     $4,802.7     $4,951.6     $5,195.4
Investment income, as adjusted*...        928.6        920.5        941.3
Other income                                1.9          1.6          (.5)
                                        -------      -------      -------
  Total revenues, as adjusted*....      5,733.2      5,873.7      6,136.2
                                        -------      -------      -------
Benefits and claims...............      4,156.3      4,293.7      4,486.3
Operating expenses................      1,036.9      1,022.3      1,068.0
                                        -------      -------      -------
  Total benefits and expenses           5,193.2      5,316.0      5,554.3
                                        -------      -------      -------
  Pretax operating earnings, as
    adjusted*.....................        540.0        557.7        581.9

Investment income applicable to 
  profit repatriations............        (35.9)       (24.9)       (20.5)
                                        -------      -------      -------
  Pretax operating earnings.......     $  504.1     $  532.8     $  561.4
                                        =======      =======      =======
- ---------------------------------------------------------------------------
Percentage changes in dollars
 over previous year:
  Premium income..................         (3.0)%       (4.7)%       18.9%
  Investment income*..............           .9         (2.2)        22.9
  Total revenues*.................         (2.4)        (4.3)        19.4
  Pretax operating earnings*......         (3.2)        (4.2)        20.3

  Pretax operating earnings.......         (5.4)        (5.1)        19.1
- ---------------------------------------------------------------------------
Percentage changes in yen
 over previous year:
  Premium income..................          7.9%        10.2%         9.4%
  Investment income*..............         12.3         13.1         13.1
  Total revenues*.................          8.6         10.7          9.9
  Pretax operating earnings*......          7.8         10.9         10.7

  Pretax operating earnings.......          5.4          9.8          9.7
- ---------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims.............         72.5%        73.1%        73.1%
  Operating expenses..............         18.1         17.4         17.4
  Pretax operating earnings.......          9.4          9.5          9.5

Ratio of pretax operating earnings
  to total reported revenues......          8.9%         9.1%         9.2%

============================================================================
* Adjusted investment income, total revenues and pretax operating earnings 
include estimates of additional investment income of $35.9 million in 1997, 
$24.9 million in 1996 and $20.5 million in 1995, foregone due to profit 
repatriations. 
============================================================================
                                  EXH 13-10
<PAGE>
Japanese Economy

     Since the last half of 1997, there has been widespread concern 
regarding the economic outlook of many Asian countries, including Japan.  
The financial strength of some Japanese financial institutions has 
deteriorated, and others have experienced bankruptcy.  Some experts believe 
Japan's economy could weaken further.  As management has indicated in the 
past, the weak economy in Japan has resulted in a difficult marketing 
environment for AFLAC Japan, declining interest rates for new money 
investments and decreased consumer confidence.  The time required for the 
Japanese economy to recover remains uncertain.  

AFLAC Japan Sales

     The percentage increases in premium income reflect the growth of 
premiums in force.  The increases in annualized premiums in force in yen of 
5.2% in 1997, 12.2% in 1996 and 7.5% in 1995 reflect the high persistency of 
AFLAC Japan's business and sales of new policies.  Annualized premiums in 
force were: 597.8 billion yen ($4.6 billion) at December 31, 1997; 568.1 
billion yen ($4.9 billion) at December 31, 1996; and 506.4 billion yen ($4.9 
billion) at December 31, 1995.  New annualized premiums from sales were: 
$515.3 million in 1997, down 28.5% (down 20.4% in yen); $721.0 million in 
1996, down 4.8% (up 10.0% in yen); and $757.4 million in 1995, up 19.8% (up 
10.3% in yen).

     AFLAC Japan's sales mix is changing, although cancer life still 
accounts for the majority of insurance in force.  Cancer life sales 
accounted for 52.5% of total new sales in yen in 1997, 46.7% in 1996 and 
71.2% in 1995.  Living benefit life, which was introduced in the fourth 
quarter of 1995, accounted for 28.3% of total new sales in 1997 and 39.5% in 
1996.  Care product sales represented 6.8% of total new sales in 1997, 10.6% 
in 1996 and 15.6% in 1995.

     AFLAC Japan's new policy sales in 1997 were affected by a lingering 
weak economy and a series of premium rate increases that AFLAC and the 
insurance industry have implemented since 1993, including the most recent 
one in the fourth quarter of 1996.  Additionally, consumer confidence in the 
life insurance industry declined following the April 1997 collapse of Nissan 
Mutual Life Insurance Company.

     Management has taken several actions to help mitigate the impact of the 
weak sales environment in Japan.  First, a new economy cancer life policy 
was introduced in January 1997.  This new plan has lower premium rates and 
benefit levels and was developed to combat the impact of increased premium 
rates for new issues.  In addition, the Company has increased the use of 
direct-mail marketing for its products as a supplemental distribution method 
and will continue its popular television advertising program.  The incentive 
pay system for AFLAC Japan's employed sales managers was revised to reward 
them for improved sales performance.   The Company made additional 
expenditures in the second half of 1997 that will continue in 1998 for 
expanded sales promotion efforts in Japan.

     In December 1997, AFLAC Japan received approval from Japanese 
regulators to sell three new riders to the Company's popular cancer life 
policy.  One rider adds cancer surgical benefits, while another provides 
supplemental accident coverage.  The third rider provides supplemental 
medical benefits for general hospitalization.  In September 1997, the 

                                  EXH 13-11
<PAGE>
Japanese government increased the copayments for the employer-sponsored 
health care program from 10% to 20% for the primary insured, thereby 
increasing the portion of the costs the insured must pay.  Given the 
increase in copayments, the Company believes the medical benefits should be 
especially appealing to consumers.  During 1998, AFLAC Japan will primarily 
market the accident and medical riders in a single affordable package that 
should be attractive in the current economy.

     In 1998, the Company expects to increase sales by 15% to 20% compared 
with 1997 and maintain the profit margin at approximately the 1997 level.  
Management also expects revenues in yen to increase 7% and the Company's 
strong policy persistency to continue.

AFLAC Japan Investments

     Due to the continued low level of available investment yields in Japan, 
the Ministry of Finance has directed insurers to increase premium rates on 
new policy issues in recent years.  AFLAC Japan increased premium rates by 
an average of 16% on all cancer life policy sales made after July 1, 1994.  
Premium rates on new care policy issues were increased by an average of 10% 
in November 1993 and an additional 16% in September 1995.  As a result of 
continuing low yields, the Company increased premium rates by approximately 
13% on new policy issues for all product lines beginning in the fourth 
quarter of 1996.

     Investment income is affected by available cash flow from operations, 
investment yields achievable on new investments and foreign currency 
exchange rates.  Investment income in dollars in 1997 and 1996 was affected 
by the weaker yen.  Despite a general decline in available investment 
yields, investment income in yen increased 12.3% in 1997 and 13.1% in 1996. 
Funds available for investment during the three-year period 1995 through 
1997 were reduced by the annual profit repatriations previously discussed.  
Rates of return on fixed-maturity securities in Japan remained low in 1997 
compared with historical levels.  For instance, the yield on 10-year 
Japanese government bonds, as measured by a composite index, declined from a 
high of 2.89% in May 1997 to a low of 1.79% in November 1997, closing the 
year at 1.94%.  AFLAC Japan's new money rates for investments were 5.20% for 
1997, 4.07% for 1996 and 4.71% for 1995.  The improvement in AFLAC Japan's 
new money yield in 1997 resulted from restructuring portions of the existing 
dollar-denominated investment portfolio and a greater allocation of cash 
flow to private placement securities, which included dual-currency 
securities (yen-denominated bonds with a dollar coupon).  The cumulative 
effect of lower investment yields is reflected in the overall rate of return 
(net of investment expenses) on AFLAC Japan's average investments and cash, 
at amortized cost.  This return was 5.37% in 1997, compared with 5.55% in 
1996 and 5.81% in 1995.  

     By concentrating on selected sectors of the bond market, AFLAC Japan 
has secured higher yields than 10-year Japanese government bonds would have 
provided while still adhering to conservative standards for credit quality. 
Management believes that it can invest new money in the near term at an 
adequate spread over premium pricing assumptions for new business and 
assumed interest rates for policy liabilities.  The premium increases 
implemented during the past three years will have a positive impact on 
investment margins and therefore should contribute to stability in the 
pretax operating profit margin.


                                  EXH 13-12
<PAGE>
Insurance Deregulation

     In December 1996, the governments of the United States and Japan 
reached an agreement on deregulation of the Japanese insurance industry.  
The agreement calls for the gradual liberalization of the industry through 
the year 2001 and includes provisions to avoid "radical change" in the third 
sector of the insurance industry, which includes supplemental insurance.  
AFLAC and other foreign-owned insurers, as well as some small to medium-
sized Japanese insurers, operate primarily in the third sector.  One of the 
measures for avoiding radical change in the third sector is the prohibition 
of additional Japanese life and non-life insurance companies from selling 
cancer or medical insurance until January 1, 2001.  Although the Company has 
inherent competitive strengths in distribution, products and investments 
that should enable the support of business expansion in a more competitive 
environment, the ultimate impact of deregulation is not presently 
determinable.

AFLAC Japan Other

     During the three-year period ended December 31, 1997, the benefit ratio 
and the operating expense ratio were relatively stable.  The decline of the 
benefit ratio in 1997 is primarily attributable to newer products that have 
somewhat lower loss ratios than the cancer life plan.  Annual claims 
experience and persistency studies continue to support the current reserving 
assumptions.

     During the second quarter of 1997, Nissan Mutual Life Insurance 
Company, a medium-sized Japanese insurer, was declared insolvent by the 
Japanese Ministry of Finance.  Previously, all life insurers doing business 
in Japan had agreed to contribute to a voluntary policyholder protection 
fund that would be used to help offset insurer insolvencies.  The total 
assessment was allocated among the life insurance companies based on 
relative company size.  During the second quarter of 1997, AFLAC Japan 
recognized a pretax charge of 3.0 billion yen ($24.9 million) for this 
policyholder protection fund.  The after-tax amount was $13.6 million, or 
$.10 per share for both basic and diluted earnings per share.  Without this 
charge, the expense ratio would have decreased from 18.1% to 17.7% in 1997.

     The Japanese government increased the consumption tax from 3% to 5% 
effective April 1, 1997.  AFLAC Japan currently incurs consumption tax on 
most of the commissions paid to its agents.  The Company implemented changes 
in compensation arrangements with its agents to mitigate a portion of this 
tax increase.  The consumption tax increase had no material affect on 1997 
consolidated net earnings.

     In March 1997, the Japanese government ratified new income tax 
provisions that increase income taxes on investment income received by 
foreign companies operating in Japan from securities issued from their home 
country.  The new provisions are effective beginning in 1998.  Management 
has mitigated some of the tax impact through investment alternatives and by 
restructuring portions of the existing investment portfolio.  Management 
estimates the net impact of this tax change will decrease 1998 net earnings 
by $13 million.

     Most of the Company's income tax expense represents Japanese income 
taxes on AFLAC Japan's operating results calculated at the Japanese 
corporate tax rate of 45.3%.  In December 1997, Japanese government leaders 

                                  EXH 13-13
<PAGE>
announced proposals to stimulate the Japanese economy.  If enacted as 
presently proposed, the Japanese corporate tax rate would be reduced 
beginning in 1999.  The proposals also include tax-base broadening 
provisions whereby certain accrued expenses would no longer be deductible 
for tax purposes until paid.  Discussions continue among government leaders, 
and these corporate tax changes are expected to be finalized in March 1998.

     Even with Japan's economic slowdown, the Company believes the market 
for supplemental insurance remains bright.  Need for the Company's products 
in Japan has continued, and the Company remains optimistic about increasing 
penetration within existing groups, selling new products, opening new 
accounts and developing additional supplemental products for the Japanese 
market.   


                     INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating earnings continued to benefit from 
additional investment income earned on profit transfers received from AFLAC 
Japan.  Estimated investment income earned from profits repatriated to and 
retained by AFLAC U.S. from 1992 through 1997, along with estimated 
investment income earned from the sales proceeds of the television business, 
have been reclassified in the presentation on the following page in order to 
improve comparability between years.


































                                  EXH 13-14
<PAGE>
                                 AFLAC U.S.                              
                        SUMMARY OF OPERATING RESULTS                     


(In millions)                               1997        1996        1995
                                         --------------------------------
Premium income.........................  $1,061.7    $  945.8    $  859.8
Investment income, as adjusted*........     103.8        86.3        78.3
Other income...........................       1.8         1.5         1.2
                                          -------     -------     ------- 
  Total revenues, as adjusted*.........   1,167.3     1,033.6       939.3
                                          -------     -------     -------
Benefits and claims....................     667.0       590.4       533.1
Operating expenses.....................     391.9       347.4       322.9
                                          -------     -------     -------
  Total benefits and expenses..........   1,058.9       937.8       856.0
                                          -------     -------     -------
    Pretax operating earnings, as
      adjusted*........................     108.4        95.8        83.3

Investment income applicable to 
  profit repatriations and, in 1997,
  proceeds from the sale of the
  television business..................      75.9        32.7        21.2
                                          -------     -------     -------
    Pretax operating earnings..........  $  184.3    $  128.5    $  104.5
                                           ======      ======      ======
- ----------------------------------------------------------------------------
Percentage increases over previous year:
  Premium income.......................      12.2%       10.0%        8.5%
  Investment income*  .................      20.3        10.2        14.3 
  Total revenues*......................      12.9        10.0         8.9 
  Pretax operating earnings*...........      13.2        15.0         7.7 

  Pretax operating earnings............      43.4        23.0        15.8 
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims..................      57.1%       57.1%       56.7%
  Operating expenses...................      33.6        33.6        34.4 
  Pretax operating earnings............       9.3         9.3         8.9 

Ratio of pretax operating earnings to
  total reported revenues..............      14.8%       12.1%       10.9%

============================================================================
*Excludes estimated investment income of $75.9 million in 1997, related to 
investment of profit repatriation funds retained by AFLAC U.S. and 
investment of proceeds from the sale of the television business, and $32.7 
million in 1996 and $21.2 million in 1995 related to investment of profit 
repatriation funds retained by AFLAC U.S.
============================================================================

AFLAC U.S. Sales

     The percentage increases in premium income reflect the growth of 
premiums in force.   The increases in annualized premiums in force of 14.7% 
in 1997, 11.1% in 1996 and 8.8% in 1995 were favorably affected by increased

                                  EXH 13-15
<PAGE>
sales at the work site through cafeteria plans (Internal Revenue Code 
Section 125) and an improvement in the persistency for several lines of 
business.  Annualized premiums in force were: $1.2 billion at December 31, 
1997; $1.1 billion at December 31, 1996; and $954.0 million at December 31, 
1995.

     New annualized premiums from sales and policy conversions were: $400.9 
million in 1997, up 22.7%; $326.6 million in 1996, up 17.0%; and $279.1 
million in 1995, up 13.6%.  Accident/disability coverage was the best-
selling product for the fourth year in a row, while sales of cancer coverage 
remained strong, up 9.7% in 1997.

AFLAC U.S. Other

     Management expects the operating expense ratio, excluding discretionary 
advertising expenses, to decline in the future due to continued improvements 
in operating efficiencies.  The Company has developed a laptop, point-of-
sale computer system that allows sales associates to input the customer's 
information, capture the signature, and electronically transmit the 
application from the field to headquarters in a completely paperless 
transaction.  At year-end 1997, approximately 50% of new business was 
transmitted via this laptop compared with about 16% in 1996.  By improving 
administrative systems and controlling other costs, management has been able 
to redirect funds to a national advertising program without significantly 
affecting the pretax operating profit margin.  For more information 
regarding advertising expenses, see Note 2 of the Notes to the Consolidated 
Financial Statements.

     The operating results reflect slightly higher benefit ratios due to the 
Company's ongoing efforts to improve policy persistency by enhancing 
policyholder benefits.  In addition, potential minimum benefit ratio 
requirements by insurance regulators may also result in an increase to these 
ratios.  However, the aggregate benefit ratio has been relatively stable due 
to the mix of business shifting towards accident and hospital indemnity 
policies, which have lower benefit ratios than other products.

     Management expects the pretax operating profit margin, which was 9.3% 
excluding investment earnings from profit repatriation and from the 
broadcast sale in 1997, to remain approximately the same or increase 
slightly in 1998.

     Management continues to believe that there are significant 
opportunities to market high-quality, affordable supplemental insurance 
products in the U.S. marketplace.


                               OTHER OPERATIONS

     The Parent Company's operating expenses consist primarily of corporate 
overhead expenses such as salary costs, retirement provisions, professional 
fees and litigation expenses.  These expenses have fluctuated in recent 
years due to changes in the legal environment in certain states and to 
enhanced benefits, early retirements and revisions in actuarial assumptions 
for retirement accruals.




                                  EXH 13-16
<PAGE>
     On March 12, 1997, the Company sold its Canadian insurance subsidiary 
at a nominal gain. Other operations include an insurance operation in 
Taiwan.  Additional expense charges were recognized in 1996 and 1997 for 
estimated termination costs and fair value adjustments related to these 
operations. 


              FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENTS

     For information regarding new Statements of Financial Accounting 
Standards (SFAS), see Note 1 of the Notes to the Consolidated Financial 
Statements.


                     ANALYSIS OF FINANCIAL CONDITION
                              BALANCE SHEET

     During the last two years, the financial condition of the Company has 
remained strong in the functional currencies of its operations.  The 
investment portfolios of AFLAC Japan and AFLAC U.S. have continued to grow 
and consist of high-quality securities.

     The yen/dollar exchange rate at the end of each period is used to 
convert yen-denominated balance sheet items to U.S. dollars for reporting 
purposes.  The exchange rate at December 31, 1997, was 130.10 yen to one 
U.S. dollar, 10.8% weaker than the December 31, 1996, exchange rate of 
116.10.  Management estimates that the weaker yen rate decreased reported 
investments and cash by $2.2 billion, total assets by $2.9 billion and total 
liabilities by $2.8 billion compared with the amounts that would have been 
reported for 1997 if the exchange rate had remained unchanged from year-end 
1996.  For additional information on exchange rates, see Note 2 of the Notes 
to the Consolidated Financial Statements.

Market Risks of Financial Instruments

     The Company is exposed primarily to three types of market risks on its 
financial instruments.  These are interest rate, equity price and foreign 
currency exchange rate risk.

Interest Rate Risk

     The primary interest rate exposure is the effect of changes in interest 
rates on the fair value of the Company's investments in fixed-maturity 
securities.  The Company uses modified duration analysis to estimate the 
amount of sensitivity to interest rate changes in its fixed-maturity 
securities.  Modified duration analysis provides a measure of price 
percentage volatility.  For example, if the current duration of a bond is 
five, then the market value of the bond will increase by approximately 5% if 
market interest rates decrease by 100 basis points.  Likewise, the value of 
the bond will decrease by approximately 5% if market interest rates increase 
by 100 basis points.







                                  EXH 13-17
<PAGE>
     The following table shows the effect of changes in interest rates on 
the fair values of the Company's fixed-maturity securities and notes 
payable.

             SENSITIVITY OF FAIR VALUES OF FINANCIAL INSTRUMENTS
                          TO INTEREST RATE CHANGES
                            (DECEMBER 31, 1997)

                      -150    -100    - 50    Market   + 50    +100    +150
                     Basis   Basis   Basis    Value   Basis   Basis   Basis
(In millions)        Points  Points  Points  12/31/97 Points  Points  Points
- ----------------------------------------------------------------------------
Fixed-maturity
 securities:
  Yen-denominated  $21,069 $20,045 $19,084  $18,191  $17,355 $16,577 $15,851
  Dollar-
   denominated       4,787   4,594   4,414    4,236    4,083   3,925   3,775
                    ------  ------  ------   ------   ------  ------  ------
    Total          $25,856 $24,639 $23,498  $22,427  $21,438 $20,502 $19,626
                    ======  ======  ======   ======   ======  ======  ======
Notes payable*     $   482 $   490 $   498  $   505  $   513 $   520 $   528

*Excludes capitalized leases.

     The unrealized gains and losses on fixed-maturity securities, less 
amounts applicable to policy liabilities and deferred income taxes, are 
reported in accumulated other comprehensive income in shareholders' equity. 
The portion of unrealized gains credited to policy liabilities represents 
gains that would not inure to the benefit of the shareholders if such gains 
were actually realized.  For further information, see Note 3 of the Notes to 
the Consolidated Financial Statements.

     The Company attempts to match the duration of its assets with the 
duration of its liabilities.  For AFLAC Japan, the duration of policy 
benefit liabilities is longer than that of the related assets due to the 
unavailability of qualified long-duration securities.  Therefore, there is a 
risk that reinvestment of the proceeds at maturity of such investments will 
be at a yield below that of the interest required for the accretion of 
policy liabilities.  At December 31, 1997, the average duration of the 
policy liabilities was approximately 13 years, unchanged from 1996.  The 
average duration of the yen-denominated invested assets was approximately 
nine years in 1997 and 1996.  Over the next five years, $2.4 billion, at 
amortized cost, or 16.1%, of AFLAC Japan's yen-denominated fixed-maturity 
securities are scheduled to mature.

     The following is a comparison of the actuarially assumed interest rates 
for policy reserves and investment yields for:

                                                   U.S.         Japan
                                                ---------     ---------
Policies issued in 1997:
  Required interest on policy reserves            7.07%         3.50%
  Investment portfolio - new money yield          7.64          5.20

All policies in force at December 31, 1997:
  Required interest on policy reserves            6.40          5.43
  Investment portfolio yield                      7.79          5.37

                                  EXH 13-18
<PAGE>
     The Company has outstanding interest rate swaps on all of its variable-
interest-rate yen-denominated borrowings. These swaps reduce the impact of 
changes in interest rates on the Company's borrowing costs and effectively 
change the Company's interest rate from variable to fixed. Therefore, there 
was no effect on net earnings due to changes in market interest rates.  For 
further information on the Company's notes payable, see Note 7 of the Notes 
to the Consolidated Financial Statements.

Equity Price Risk

     Equity securities at December 31, 1997, totaled $146.3 million, or .6% 
of total investments and cash on a consolidated basis.  The Company uses 
beta analysis to measure the sensitivity of its equity securities portfolio 
to fluctuations in the broad market.  The beta of the Company's equity 
securities portfolio is .93.  For example, if the overall stock market value 
changed by 10%, the value of AFLAC's equity securities would be expected to 
change by approximately 9.3%, or $13.6 million.

Currency Risk

     Most of AFLAC Japan's investments and cash are denominated in yen.  
When the yen-denominated financial instruments mature or are sold, the 
proceeds are generally reinvested in yen-denominated securities and are held 
to fund yen-denominated policy obligations rather than converted into 
dollars.  Therefore, there is no significant economic or foreign currency 
transaction risk.  

     In addition to the yen-denominated financial instruments held by AFLAC 
Japan, the Parent Company has yen-denominated borrowings that have been 
designated as a hedge of the Company's investment in AFLAC Japan. The 
unrealized foreign currency translation gains and losses are reported in 
accumulated other comprehensive income in shareholders' equity.  The Company 
attempts to match its yen-denominated assets to its yen-denominated 
liabilities on a consolidated basis in order to minimize the exposure of its 
shareholders' equity to foreign currency translation fluctuations.























                                  EXH 13-19
<PAGE>
     The following table compares the U.S. dollar values of the Company's 
yen-denominated assets and liabilities at various exchange rates.

             Dollar Value of Yen-Denominated Assets and Liabilities
                           At Selected Exchange Rates
                              (December 31, 1997)

                            115.10    120.10    130.10*   140.10    145.10
(In millions)                 Yen       Yen       Yen       Yen       Yen  
- ----------------------------------------------------------------------------
Yen-denominated financial
 instruments:
  Assets:
   Fixed-maturity
    securities            $20,561.3 $19,705.3 $18,190.7 $16,892.3 $16,310.2
   Cash and cash
    equivalents               185.0     177.3     163.7     152.0     146.7
   Securities held as
    collateral              3,429.7   3,286.9   3,034.2   2,817.7   2,720.6
   Other financial
    instruments                18.9      18.1      16.7      15.4      15.0
                           --------  --------  --------  --------  --------
      Total                24,194.9  23,187.6  21,405.3  19,877.4  19,192.5
                           --------  --------  --------  --------  --------
  Liabilities:
   Securities held as
    collateral              3,429.7   3,286.9   3,034.2   2,817.7   2,720.6
   Notes payable              563.0     539.6     498.1     462.5     446.6
                           --------  --------  --------  --------  --------
      Total                 3,992.7   3,826.5   3,532.3   3,280.2   3,167.2
                           --------  --------  --------  --------  --------
Net yen-denominated
 financial instruments     20,202.2  19,361.1  17,873.0  16,597.2  16,025.3
Other yen-denominated
 assets                     2,964.1   2,840.7   2,622.3   2,435.1   2,351.2
Other yen-denominated
 liabilities              (22,614.5)(21,672.9)(20,007.1)(18,578.9)(17,938.7)
                           --------  --------  --------  --------  --------
  Total yen-denominated
   net assets subject
   to foreign currency
   fluctuation            $   551.8 $   528.9 $   488.2 $   453.4 $   437.8
                           ========  ========  ========  ========  ========

*Actual year-end rate.


     For information regarding the effect of foreign currency translation on 
operating earnings per share, see Results of Operations on pages 13-5 
through 13-8 and Note 2 of the Notes to the Consolidated Financial 
Statements.







                                  EXH 13-20
<PAGE>
Investments and Cash 

     Fixed-maturity securities available for sale are carried at fair value. 
 The following table shows an analysis of investments and cash at December 
31:

(In millions)                            1997         1996       % Change
                                       --------     --------     --------
AFLAC U.S.:
  Total investments and cash,
    at cost or amortized cost          $  2,678     $  1,910        40.2%

  Unrealized gains on securities
    available for sale                      228          101
                                       --------     -------- 
    Total investments and cash         $  2,906     $  2,011        44.5%
                                       ========     ========      ======

AFLAC Japan:
  Total investments and cash,
    at cost or amortized cost          $ 16,743     $ 16,391         2.1%

  Unrealized gains on securities
    available for sale                    3,155        2,335
                                       --------     --------  
    Total investments and cash         $ 19,898     $ 18,726         6.3%
                                       ========     ========      ======

Consolidated:
  Total investments and cash,
    at cost or amortized cost          $ 19,497     $ 18,307         6.5%

  Unrealized gains on securities
    available for sale                    3,383        2,437
                                       --------     --------  
    Total investments and cash         $ 22,880     $ 20,744        10.3%
                                       ========     ========      ======

     The continued growth in investments and cash reflects the substantial 
cash flows from operations, and $98.5 million and $350.6 million received in 
cash in conjunction with the sale of the television business in 1996 and 
1997, respectively.  In addition, there was an increase in net unrealized 
gains on securities available for sale.  Net unrealized gains of $3.4 
billion on securities available for sale at December 31, 1997, consisted of 
$3.4 billion in gross unrealized gains and $17.9 million in gross unrealized 
losses.












                                  EXH 13-21
<PAGE>
     AFLAC invests primarily within the Japanese, U.S. and Euroyen fixed-
maturity markets.  The Company uses specific criteria to judge the credit 
quality and liquidity of its investments and utilizes a variety of credit 
rating services to monitor these criteria.  Applying those various credit 
ratings to a standardized rating system based on a nationally recognized 
service's categories, the percentages of the Company's fixed-maturity 
securities available for sale, at amortized cost, as of December 31 were as 
follows:

                                         1997          1996
                                        ------        ------
               AAA                       38.3%         46.2%
               AA                        20.5          19.6
               A                         28.9          26.0
               BBB                       12.3           8.2
                                        ------        ------
                                        100.0%        100.0%
                                        ======        ======

     The Company does not hold any securities rated below BBB.

     Private placement investments accounted for 36.3% and 28.8% of the 
Company's total fixed-maturity securities available for sale as of December 
31, 1997 and 1996, respectively.  AFLAC Japan has made investments in the 
private placement market to secure higher yields than those available from 
Japanese government bonds.  At the same time, the Company has adhered to its 
conservative standards for credit quality.  The Company's purchases in the 
private placement market are often done through Euro medium-term note 
programs.  Securities in these programs are more marketable due to 
standardized documentation and relatively wide distribution.  All of the 
Company's private placement investments are rated as Class 1 or 2 by the 
Securities Valuation Office of the National Association of Insurance 
Commissioners.

     Mortgage loans on real estate and other long-term investments remained 
immaterial at both December 31, 1997 and 1996. Cash, cash equivalents and 
short-term investments totaled $279.0 million, or 1.2% of total investments 
and cash, as of December 31, 1997, compared with $259.3 million, or 1.2% of 
total investments and cash, at December 31, 1996.  

     For additional information concerning investments and fair values, see 
Notes 3 and 4 of the Notes to the Consolidated Financial Statements.  

Policy Liabilities

     Policy liabilities decreased $349.1 million, or 1.7%, during 1997. 
AFLAC Japan policy liabilities decreased $520.7 million, or 2.8%, and AFLAC 
U.S. policy liabilities increased $179.3 million, or 10.6%.  Changes in 
policy liabilities were primarily due to the addition of new business, the 
aging of policies in force, the weaker yen and the effect of the market 
value adjustment for securities available for sale (see Note 3 of the Notes 
to the Consolidated Financial Statements).  The weaker yen in 1997 compared 
with 1996 decreased reported policy liabilities by $2.2 billion.  The weaker 
yen in 1996 compared with 1995 decreased reported policy liabilities by $2.4 
billion in 1996.



                                  EXH 13-22
<PAGE>
Debt

     The Company has a reducing revolving credit agreement that provides for 
bank borrowings through July 2001 in either U.S. dollars or equivalent 
Japanese yen.  Under the terms of the agreement, the borrowing limits were 
reduced to $400 million at July 15, 1997, and will reduce to $325 million on 
July 15, 1998.  At December 31, 1997, bank borrowings of 45.4 billion yen 
($349.0 million) were outstanding under this agreement.

     The Company also has a revolving credit agreement that provides for 
bank borrowings through October 2002 in either U.S. dollars or equivalent 
Japanese yen.  The borrowing limit is $250 million.  At December 31, 1997, 
bank borrowings of 19.4 billion yen ($149.1 million) were outstanding under 
this agreement.

     The proceeds from these loans were used to fund the Company's share 
repurchase program.  When any portion of these loans is denominated in yen, 
the principal amounts of the loans in dollars will fluctuate due to changes 
in the yen/dollar exchange rate.  The Company intends to service these loans 
with yen-denominated funds received as profit repatriations from AFLAC 
Japan.

     The Company has entered into interest rate swaps that effectively 
change the Company's interest rate on these loans from variable to fixed. 
The variable rate on the 45.4 billion yen ($349.0 million) loan is 1.03%, 
and the fixed rate is 2.29% after the effect of the swaps (including loan 
costs of 25 basis points).  The variable rate on the 19.4 billion yen 
($149.1 million) loan is .99%, and the fixed rate is 1.24% after the effect 
of the swaps (including loan costs of 20 basis points).  Interest payments 
are made to the bank based on variable interest rates, and the Company 
either pays to or receives from the swap counterparty an amount necessary to 
equal the fixed rate.  The variable interest rate at December 31, 1997, is 
based on the three-month Tokyo Interbank Offered Rate of 1.15%, plus loan 
costs.

     The Company has designated these yen-denominated borrowings, along with 
the dollar-denominated investments held by AFLAC Japan, as a hedge of its 
net investment in AFLAC Japan.  Foreign currency translation gains/losses on 
the borrowings are included in the accumulated other comprehensive income 
component in shareholders' equity.  Outstanding principal and related 
accrued interest payable on the yen-denominated borrowings are translated 
into dollars at end-of-period exchange rates.  Interest expense is 
translated at average exchange rates for the period the interest expense is 
incurred.

     The Company's ratio of debt to total capitalization (debt plus 
shareholders' equity, excluding the net unrealized gains on securities 
available for sale) was 19.6% and 16.1% as of December 31, 1997 and 1996, 
respectively.  For further information concerning notes payable, see Note 7 
of the Notes to the Consolidated Financial Statements.


Security Lending

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  This program increased AFLAC Japan's 
investment income by approximately $1.5 million in 1997 and $1.1 million in 
1996.
                                  EXH 13-23
<PAGE>
     Fixed-maturity securities loaned to financial institutions in short-
term security lending transactions are not recorded as sales of securities, 
but continue to be carried as investment assets during the term of the 
loans.   Securities received as collateral for such loans are reported 
separately in assets at fair value with a corresponding liability of the 
same amount for the return of such collateral at termination of the loans.  
Beginning in 1998, the Company will no longer recognize securities held as 
collateral as an asset, nor the related liability for the return of such 
collateral due to recently enacted accounting standards (Statements of 
Financial Accounting Standards No. 125 and No. 127).  For further 
information regarding such arrangements, see Note 4 of the Notes to the 
Consolidated Financial Statements.

Policy Guaranty Funds

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business in those states can be assessed for policyholder 
losses up to prescribed limits that are incurred by insolvent companies with 
similar lines of business.  Such assessments have not been material to the 
Company in the past.  The Company believes that future assessments relating 
to companies in the U.S. currently involved in insolvency proceedings will 
not materially impact the consolidated financial statements.  

     The Life Insurance Association of Japan, an industry organization, 
implemented a policyholder protection fund in 1996 to provide capital 
support to insolvent life insurers.  AFLAC Japan has pledged investment 
securities to the Life Insurance Association of Japan for this program.  The 
Company retains ownership of the securities and receives the related 
investment income.  The amount of securities pledged was based on relative 
company size.  As of December 31, 1997, $40.4 million, at fair value, of 
AFLAC Japan's investment securities had been pledged to this fund, of which 
approximately $33.8 million will be used in future years for assessment 
payments for the 1997 insolvency of Nissan Mutual Life.  The fund was 
depleted by this insolvency, and the Japanese government may require 
additional contributions in the future.

     The Japanese Ministry of Finance and the Life Insurance Association of 
Japan are discussing a permanent policyholder protection fund system that 
will cover 90% of the reserves of any failed company.  The contributions to 
this system will also be based on relative company size. This new fund is 
not expected to be established until April 1999. 

Shareholders' Equity

     Shareholders' equity increased $1.3 billion from December 31, 1996, to 
December 31, 1997.  This was primarily due to an increase in net unrealized 
gains on securities available for sale of $1.0 billion, net earnings of 
$585.0 million and an increase in unrealized foreign currency exchange gains 
of $44.3 million.  Offsetting these increases were net treasury stock 
purchases of $286.2 million and dividends to shareholders of $60.5 million.

     The Company's insurance operations continue to provide its primary 
sources of liquidity.  Capital needs can also be supplemented by borrowed 
funds.  The principal sources of cash from insurance operations are premiums 
and investment income.  Primary uses of cash in the insurance operations are 
policy claims, commissions, operating expenses, income taxes and payments to 
the Parent Company for management fees and dividends.  Both the sources and 

                                  EXH 13-24
<PAGE>
uses of cash are reasonably predictable.  The Company's investment 
objectives provide for liquidity through the ownership of high-quality 
investment securities.  AFLAC insurance policies are generally not interest-
sensitive and therefore are not subject to unexpected policyholder 
redemptions due to investment yield changes.  Also, the majority of AFLAC 
policies provide indemnity benefits rather than reimbursement for actual 
medical costs and therefore are not subject to the risks of medical cost 
inflation.

     The achievement of continued long-term growth will require growth in 
AFLAC's statutory capital and surplus.  AFLAC may secure additional 
statutory capital through various sources, such as internally generated 
statutory earnings or equity contributions by the Parent Company from funds 
generated through debt or equity offerings.  The recent disposition of the 
broadcast business has increased the Company's capital resources.  
Management believes outside sources for additional debt and equity capital, 
if needed, will continue to be available for capital expenditures, business 
expansion and funding the Company's share repurchase program.  

     Parent Company capital resources are largely dependent upon the ability 
of the subsidiaries to pay management fees and dividends.  The Georgia 
Insurance Department imposes certain limitations and restrictions on 
payments of dividends, management fees, loans and advances by AFLAC to the 
Parent Company.  The Georgia Insurance Statutes require prior approval for 
dividend distributions that exceed the greater of statutory earnings for the 
previous year or 10% of statutory capital and surplus as of the previous 
year-end.  In addition, the Georgia Insurance Department must approve 
service arrangements and other transactions within the affiliated group.  
These regulatory limitations are not expected to affect the level of 
management fees or dividends paid by AFLAC to the Parent Company.  A life 
insurance company's statutory capital and surplus is computed according to 
rules prescribed by the National Association of Insurance Commissioners 
(NAIC), as modified by the insurance company's state of domicile.  Statutory 
accounting rules are different from generally accepted accounting principles 
and are intended to emphasize policyholder protection and company solvency.

     Currently, prescribed or permitted statutory accounting principles 
(SAP) may vary between states and between companies.  The NAIC is in the 
process of recodifying SAP to promote standardization throughout the 
industry.  Completion of this project will result in many changes to SAP.  
One change is the requirement that insurance companies establish a deferred 
income tax liability for statutory accounting purposes.  Management 
estimates AFLAC's deferred tax liability under the present provisions of the 
project would be approximately $180 million using SAP.  The capital and 
surplus of AFLAC, as determined on a U.S. statutory accounting basis, was 
$1.8 billion at December 31, 1997.

     The NAIC uses a risk-based capital formula relating to insurance risk, 
business risk, asset risk and interest rate risk to facilitate 
identification by insurance regulators of inadequately capitalized insurance 
companies based upon the types and mixtures of risks inherent in the 
insurer's operations.  AFLAC's NAIC risk-based capital ratio continues to 
increase and reflects a very strong capital and surplus position.  Also, 
there are various ongoing regulatory initiatives by the NAIC relating to 
investments, reinsurance, limited-benefit insurance policies, revisions to 
the risk-based capital formula and other related matters.  


                                  EXH 13-25
<PAGE>
     In addition to restrictions by U.S. insurance regulators, the Japanese 
Ministry of Finance (MOF) imposes restrictions on and requires approval for 
the remittances of earnings from AFLAC Japan to AFLAC U.S.  Payments are 
made from AFLAC Japan to the Parent Company for management fees and to AFLAC 
U.S. for allocated expenses and remittances of earnings.  Total funds 
received from AFLAC Japan were $386.0 million in 1997, $253.6 million in 
1996 and $179.5 million in 1995.  During the last few years, the MOF has 
developed solvency standards, a version of risk-based capital requirements. 
Management believes the solvency margin of AFLAC Japan is very strong 
compared with other Japanese insurers.  For additional information on 
regulatory restrictions on dividends, profit transfers and other 
remittances, see Note 10 of the Notes to the Consolidated Financial 
Statements. 

Year 2000 System Conversion Costs

     The Company initiated a corporatewide program to assure that all of its 
computer systems in the United States and Japan will function properly in 
the year 2000.  Any computer software that has date-sensitive coding might 
recognize a code of "00" as the year 1900 rather than the year 2000.  If 
this were to occur, disruptions in premium and claim processing could occur. 
 

     The Company has completed an assessment of the changes needed and 
developed a comprehensive plan to upgrade its systems to be year 2000-
compliant.  The conversion and testing of the changes is currently in 
process.  The Company will utilize both internal and external resources to 
prepare the systems for the year 2000.  The expenses incurred during the 
year ended December 31, 1997, totaled $1.1 million.  As of December 31, 
1997, the Company has estimated the total remaining cost of the year 2000 
system-conversion project to be approximately $3.0 million, which will be 
expensed as incurred over the next two years.  Management expects its year 
2000 efforts to be completed on a timely basis.

     The Company receives premium and claim information from many external 
sources.  Failure by a significant number of these customers to have year 
2000-compliant systems could have a material effect on premium and claim 
processing by the Company.  To help minimize this exposure, the Company 
initiated formal communications with its customers and is monitoring their 
progress.  In addition, the Company is making contingency plans to develop 
interface programs capable of converting files that have noncompliant date 
fields.  However, there can be no guarantee that the systems of other 
companies on which the Company depends will be completed on a timely basis. 

Rating Agencies

     AFLAC is rated "A+" (superior) by A.M. Best Company, an independent 
rating service that analyzes the financial condition and operating 
performance of insurance companies.  AFLAC's claims-paying ability is rated 
"AA" by both Standard & Poor's and Duff & Phelps Credit Rating Co.

Other

     For information regarding pending litigation, see Note 12 of the Notes 
to the Consolidated Financial Statements.



                                  EXH 13-26
<PAGE>
                                 CASH FLOW

     Operating cash flows for AFLAC Japan are translated using average 
monthly exchange rates for the year.  The average yen/dollar exchange rate, 
which is used to convert revenues, expenses and cash flows, weakened 10.1% 
in 1997 compared with 1996, weakened 13.5% in 1996 compared with 1995, and 
strengthened 8.7% in 1995 compared with 1994.  The average exchange rates 
for 1997, 1996 and 1995 were 121.07, 108.84 and 94.10, respectively.  In 
years when the yen weakens, translating yen into dollars causes fewer 
dollars to be reported.  When the yen strengthens, translating yen into 
dollars causes more dollars to be reported.

     For additional information, reference should be made to the 
Consolidated Statements of Cash Flows on pages 13-33 and 13-34.

Operating Activities

     In 1997, consolidated cash flow from operations decreased 3.6% to $2.6 
billion, compared with $2.7 billion in 1996 and $2.9 billion in 1995.  Net 
cash flow from operations for AFLAC Japan decreased 4.1% (increased 6.1% in 
yen) to $2.3 billion in 1997, compared with $2.5 billion in 1996 and $2.7 
billion in 1995.  AFLAC Japan represented 91% of the consolidated net cash 
flow from operations in both 1997 and 1996, and 93% in 1995.  The decrease 
in cash flow from operations in 1997 and 1996 was due to the weaker yen.

Investing Activities

     Consolidated cash flow used by investing activities decreased 2.8% to 
$2.4 billion in 1997, compared with $2.5 billion in 1996 and $3.0 billion in 
1995.  The sale of the television business generated cash flow of $350.6 
million in 1997 and $98.5 million in 1996.  AFLAC Japan accounted for 81% of 
the consolidated net cash used by investing activities in 1997, compared 
with 93% in 1996 and 91% in 1995.

     Operating cash flow is primarily used to purchase high-quality fixed-
maturity securities.  When market opportunities arise, the Company disposes 
of certain fixed-maturity securities to improve future investment yields or 
lengthen maturities by reinvesting in securities of similar or higher 
quality.  Therefore, dispositions before maturity can vary significantly 
from year to year.  Dispositions before maturity ranged between 4% and 9% of 
the annual average investment portfolio of fixed-maturity securities during 
the three years ended December 31, 1997.

Financing Activities

     In 1997, net cash used by financing activities was $121.6 million, 
compared with $157.9 million in 1996 and $93.4 million in 1995.  Treasury 
stock purchases of $314.3 million in 1997 were funded by proceeds from new 
borrowings.  In 1996, treasury stock purchases of $204.2 million were funded 
by proceeds from new borrowings of $135.9 million and available cash.  
Treasury stock purchases of $224.2 million in 1995 were funded by proceeds 
from new borrowings in the amount of $198.3 million and available cash.  
Debt repayments of $55.3 million in 1997 and $36.2 million in 1996 on yen-
denominated loans were made from annual profit repatriations from Japan.  
The Company has sold treasury shares to its dividend reinvestment plan and 
to the AFLAC Associate Stock Bonus Plan.  These dispositions have generated 
proceeds in the amounts of $39.8 million, $34.5 million and $9.7 million for 

                                  EXH 13-27
<PAGE>
the years 1997, 1996 and 1995, respectively.  Cash dividends paid to 
shareholders amounted to $60.5 million in 1997, an increase of 11.7% over 
1996.  Cash dividends paid to shareholders in 1996 were $54.2 million, an 
increase of 10.7% over the 1995 cash dividends of $48.9 million.  The 1997 
cash dividend of $.445 per share increased 15.0% over 1996.  The 1996 cash 
dividend of $.387 per share represented an increase of 14.5% over the 1995 
cash dividend of $.338 per share.

Forward-Looking Information

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information, so long 
as those informational statements are identified as forward-looking and are 
accompanied by meaningful, cautionary statements identifying important 
factors that could cause actual results to differ materially from those 
discussed.  The Company desires to take advantage of these provisions. This 
report contains cautionary statements identifying important factors that 
could cause actual results to differ materially from those projected in this 
discussion and analysis, and in any other statements made by officers of the 
Company in oral discussions with analysts and contained in documents filed 
with the Securities and Exchange Commission (the SEC).  Forward-looking 
statements are not based on historical information and relate to future 
operations, strategies, financial results or other developments.  In 
particular, statements containing words such as "expect," "anticipate," 
"believe," "goal," "objective" or similar words as well as specific 
projections of future results generally qualify as forward-looking.  The 
Company undertakes no obligation to update such forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory developments, assessments for insurance company insolvencies, 
competitive conditions, new products, Japanese Ministry of Finance approval 
of profit repatriations to the United States, general economic conditions in 
the United States and Japan, changes in U.S. and/or Japanese tax laws, 
adequacy of reserves, credit and other risks associated with the Company's 
investment activities, significant changes in interest rates and 
fluctuations in foreign currency exchange rates.




















                                  EXH 13-28
<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                      AFLAC INCORPORATED AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF EARNINGS
                            Years Ended December 31, 

(In thousands, except for                 1997         1996         1995    
  per share amounts)                   ----------   ----------   ---------- 

Revenues:
  Premiums, principally supplemental
    health insurance                  $5,873,661   $5,910,036   $6,070,830 
  Net investment income                1,077,715    1,021,955    1,024,960 
  Realized investment gains (losses)      (5,440)       1,980         (270)
  Gain on sale of television business    267,223       60,264            -
  Other income                            37,543      105,968       95,100 
                                       ---------    ---------    --------- 
        Total revenues                 7,250,702    7,100,203    7,190,620 
                                       ---------    ---------    --------- 
Benefits and expenses:
  Benefits and claims                  4,833,077    4,895,522    5,034,266 
  Acquisition and operating expenses:
    Amortization of deferred policy
      acquisition costs                  180,417      162,475      168,779 
    Insurance commissions                773,354      778,082      802,176 
    Insurance expenses                   479,151      437,265      424,974 
    Interest expense                      13,709       16,186       15,611 
    Other operating expenses             106,174      160,672      143,819 
                                       ---------    ---------    --------- 
        Total acquisition and
          operating expenses           1,552,805    1,554,680    1,555,359 
                                       ---------    ---------    --------- 
        Total benefits and expenses    6,385,882    6,450,202    6,589,625 
                                       ---------    ---------    --------- 
        Earnings before income taxes     864,820      650,001      600,995
   
Income tax expense (benefit):
  Current                                291,979      239,682      233,662 
  Deferred                               (12,182)      15,956       18,276 
                                       ---------    ---------    --------- 
        Total income taxes               279,797      255,638      251,938 
                                       ---------    ---------    --------- 

        Net earnings                  $  585,023   $  394,363   $  349,057
                                       =========    =========    ========= 
Net earnings per share:
  Basic                               $     4.30   $     2.81   $     2.40
  Diluted                                   4.16         2.73         2.33
                                       =========    =========    ========= 
Common shares used in computing
 earnings per share:
  Basic                                  136,055      140,176      145,677
  Diluted                                140,798      144,461      149,492
                                       =========    =========    =========

See the accompanying Notes to the Consolidated Financial Statements.


                                  EXH 13-29
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS    
                                 December 31, 


(In thousands)                                       1997           1996
                                                  ----------    ----------
ASSETS:
  Investments and cash:
   Securities available for sale, at fair value:
     Fixed maturities (amortized cost
       $19,121,128 in 1997 and 
       $17,941,200 in 1996)                     $ 22,437,818   $ 20,327,726
     Equity securities (cost $80,270 in 
       1997 and $86,249 in 1996)                     146,326        136,328
   Mortgage loans and other                           16,747         20,801
   Short-term investments                             43,344         50,157
   Cash and cash equivalents                         235,675        209,095
                                                 -----------    -----------
      Total investments and cash                  22,879,910     20,744,107
  Receivables, primarily premiums                    215,653        226,981
  Accrued investment income                          264,956        253,850
  Deferred policy acquisition costs                2,581,828      2,582,946
  Property and equipment, at cost less
    accumulated depreciation                         386,049        471,907
  Securities held as collateral for 
    loaned securities                              3,034,241        573,911
  Intangible assets, at cost less 
    accumulated amortization of 
    $27,122 in 1996                                        -         60,933
  Other                                               91,368        105,749
                                                 -----------    -----------
      Total assets                              $ 29,454,005   $ 25,020,384
                                                 ===========    ===========

See the accompanying Notes to the Consolidated Financial Statements.

(continued)




















                                  EXH 13-30
<PAGE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS (continued)
                               December 31, 


(In thousands)                                       1997          1996  
                                                 -----------   -----------
LIABILITIES AND SHAREHOLDERS' EQUITY:
  Liabilities:
    Policy liabilities:
      Future policy benefits                    $ 18,398,830  $ 18,697,173
      Unpaid policy claims                         1,010,519     1,039,257
      Unearned premiums                              276,673       288,976
      Other policyholders' funds                     199,046       208,799
                                                 -----------   -----------
           Total policy liabilities               19,885,068    20,234,205

    Notes payable                                    523,209       353,533
    Income taxes                                   1,827,337     1,181,121
    Payables for return of collateral
      on loaned securities                         3,034,241       573,911
    Payables for security transactions               215,654        99,408
    Other                                            538,024       452,637
  Commitments and contingencies 
    (Notes 11 and 12)
                                                 -----------   -----------
           Total liabilities                      26,023,533    22,894,815
                                                 -----------   -----------

  Shareholders' equity:
    Common stock of $.10 par value. Authorized
      400,000 shares; issued 158,190 shares in 
      1997 and 157,239 shares in 1996                 15,819        15,724
    Additional paid-in capital                       227,292       208,994
    Retained earnings                              2,442,309     1,917,794
    Accumulated other comprehensive income:
      Unrealized foreign currency
        translation gains                            274,074       229,782
      Unrealized gains on securities
        available for sale                         1,284,717       280,154
                                                 -----------   -----------
        Total accumulated other comprehensive
          income                                   1,558,791       509,936
    Treasury stock, at average cost                 (812,672)     (526,425)
    Notes receivable for stock purchases              (1,067)         (454)
                                                 -----------   ----------- 
           Total shareholders' equity              3,430,472     2,125,569
                                                 -----------   ----------- 
           Total liabilities and
             shareholders' equity               $ 29,454,005  $ 25,020,384
                                                 ===========   ===========


See the accompanying Notes to the Consolidated Financial Statements.




                                  EXH 13-31
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                          Years Ended December 31,

(In thousands)                               1997        1996        1995 
                                          ---------   ---------   --------- 
Common stock:
  Balance at beginning of year           $   15,724  $   15,636  $   15,600 
  Exercise of stock options                      95          88          36 
                                          ---------   ---------   --------- 
  Balance at end of year                     15,819      15,724      15,636 
                                          ---------   ---------   --------- 
Additional paid-in capital:
  Balance at beginning of year              208,994     196,928     192,899 
  Exercise of stock options                   6,490       6,461       3,199 
  Gain on treasury stock reissued            11,808       5,688         830 
  Cash in lieu of fractional shares               -         (83)          - 
                                          ---------   ---------   --------- 
  Balance at end of year                    227,292     208,994     196,928
                                          ---------   ---------   --------- 
Retained earnings:
  Balance at beginning of year            1,917,794   1,577,605   1,277,487
  Net earnings                              585,023     394,363     349,057
  Cash dividends ($.445 per share
    in 1997, $.387 in 1996 and
    $.338 in 1995)                          (60,508)    (54,174)    (48,939)
                                          ---------   ---------   --------- 
  Balance at end of year                  2,442,309   1,917,794   1,577,605
                                          ---------   ---------   --------- 
Accumulated other comprehensive income:
  Balance at beginning of year              509,936     696,106     402,935
  Change in unrealized foreign 
    currency translation gains during
    year, net of income taxes                44,291      16,463      39,228
  Unrealized gains (losses) 
    on securities available for sale
    during year, net of income
    taxes and reclassification
    adjustments                           1,004,564    (202,633)    253,943
                                          ---------   ---------   ---------
  Balance at end of year                  1,558,791     509,936     696,106
                                          ---------   ---------   ---------
Treasury stock:
  Balance at beginning of year             (526,425)   (351,117)   (135,776)
  Purchases of treasury stock              (314,252)   (204,169)   (224,204)
  Cost of shares issued to sales
    associates stock bonus plan
    and dividend reinvestment plan           28,005      28,861       8,863
                                          ---------   ---------   --------- 
  Balance at end of year                   (812,672)   (526,425)   (351,117)
                                          ---------   ---------   --------- 
Notes receivable for stock purchases         (1,067)       (454)     (1,017)
                                          ---------   ---------   --------- 
  Total shareholders' equity             $3,430,472  $2,125,569  $2,134,141
                                          =========   =========   ========= 

See the accompanying Notes to the Consolidated Financial Statements.

                                  EXH 13-32
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                          Years Ended December 31, 


(In thousands)                            1997         1996         1995  
                                       ----------   ----------   ----------
Cash flows from operating activities:
  Net earnings                        $   585,023  $   394,363  $   349,057
  Adjustments to reconcile net
   earnings to net cash provided
   by operating activities:
    Increase in policy liabilities      2,309,714    2,482,615    2,539,406
    Deferred income taxes                 (12,182)      15,956       18,276
    Change in income taxes payable         67,776       14,915       79,785
    Increase in deferred policy
      acquisition costs                  (226,651)    (264,734)    (248,522)
    Change in receivables and
      advance premiums                      7,574      (32,083)     124,882
    Gain on sale of television business  (267,223)     (60,264)           -
    Other, net                            134,419      143,553       81,214
                                       ----------   ----------   ---------- 
      Net cash provided by
        operating activities            2,598,450    2,694,321    2,944,098
                                       ----------   ----------   ---------- 
Cash flows from investing activities:
  Proceeds from investments sold 
   or matured:
    Fixed-maturity securities sold      1,721,764    1,707,537      626,938
    Fixed-maturity securities 
     matured                              421,530      560,305      506,043
    Equity securities                      63,846       17,057       42,247
    Mortgage loans and other
     investments, net                       3,696        4,314        4,470
    Short-term investments, net             5,934            -        5,049
  Costs of investments acquired:
    Fixed-maturity securities          (4,938,661)  (4,854,398)  (4,082,021)
    Equity securities                     (55,365)     (23,473)     (44,459)
    Short-term investments, net                 -       (5,733)           -
  Additions to property and 
   equipment, net                          (7,702)      (9,183)     (17,391)
  Proceeds from sale of television 
   business                               350,633       98,500            -
                                       ----------   ----------   ---------- 
      Net cash used by investing
        activities                    $(2,434,325) $(2,505,074) $(2,959,124)
                                       ----------   ----------   ---------- 

(continued)









                                  EXH 13-33
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                          Years Ended December 31,


(In thousands)                            1997         1996         1995 
                                       ----------   ----------   ----------
Cash flows from financing activities:
  Proceeds from borrowings            $   409,489  $   135,940  $   198,291
  Principal payments under debt
    obligations                          (202,768)     (76,492)     (31,442)
  Dividends paid to shareholders          (60,508)     (54,174)     (48,939)
  Purchase of treasury stock             (314,252)    (204,169)    (224,204)
  Treasury stock reissued                  39,813       34,549        9,693
  Other, net                                6,585        6,466        3,235
                                       ----------   ----------   ---------- 
       Net cash used by
         financing activities            (121,641)    (157,880)     (93,366)
                                       ----------   ----------   ---------- 
Effect of exchange rate changes
  on cash and cash equivalents            (15,904)     (12,719)       1,688
                                       ----------   ----------   ---------- 
       Net change in cash and
         cash equivalents                  26,580       18,648     (106,704)
Cash and cash equivalents,
  beginning of year                       209,095      190,447      297,151
                                       ----------   ----------   ---------- 
Cash and cash equivalents,
  end of year                         $   235,675  $   209,095  $   190,447
                                       ==========   ==========   ========== 


Supplemental disclosures of cash
  flow information:
   Cash payments during the year for:
     Interest on debt obligations     $    12,133  $    14,286  $    12,764
     Income taxes                         222,274      223,851      154,011


Non-cash financing activities included capital lease obligations incurred 
for computer equipment totaling $6,348 in 1997, $8,524 in 1996 and $2,517 in 
1995.

Non-cash operating activities included advertising credits associated with 
the sale of the television business of $4,853 in 1997 and $1,429 in 1996.

See the accompanying Notes to the Consolidated Financial Statements.











                                  EXH 13-34
<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                          Years Ended December 31,


(In thousands)                              1997        1996        1995
                                         ----------  ----------  ----------
Net Earnings                             $  585,023  $  394,363  $  349,057
Other comprehensive income, before
 income taxes:
  Foreign currency translation
   adjustments:
     Change in unrealized foreign 
      currency translation gains
      during year                            43,782      16,463      38,578
     Reclassification adjustment for
      realized currency (gains) losses
      on sale of subsidiary included
      in net earnings                           509           -      (1,527)
  Unrealized gains (losses) on
   securities available for sale:
     Unrealized holding gains (losses)
      arising during year                 1,693,389    (314,050)    214,274
     Reclassification adjustment for
      realized (gains) losses included
      in net earnings                         4,158      (4,788)         (1)
                                          ---------   ---------   ---------
        Total other comprehensive
         income, before income taxes      1,741,838    (302,375)    251,324

  Income tax expense (benefit)
   related to items of other
   comprehensive income                     692,983    (116,205)    (41,847)
                                          ---------   ---------   ---------
        Other comprehensive income,
         net of income taxes              1,048,855    (186,170)    293,171
                                          ---------   ---------   ---------
        Total comprehensive income       $1,633,878  $  208,193  $  642,228
                                          =========   =========   =========



















                                  EXH 13-35
<PAGE>
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     DESCRIPTION OF BUSINESS:   AFLAC Incorporated (the Parent Company) and 
subsidiaries (the Company) operate predominantly in the insurance industry 
and primarily sell supplemental health insurance in Japan and the United 
States.  The Company's insurance operations are conducted through American 
Family Life Assurance Company of Columbus (AFLAC), which operates in the 
United States (AFLAC U.S.) and as a branch in Japan (AFLAC Japan).  Most of 
AFLAC's insurance policies are individually underwritten and marketed at the 
work site, with premiums paid by the employee.  AFLAC Japan, which conducts 
most of its transactions in Japanese yen, accounted for 79%, 82% and 85% of 
the Company's total revenues for 1997, 1996 and 1995, respectively, and 87% 
and 88% of total assets at December 31, 1997 and 1996, respectively. 

     BASIS OF PRESENTATION:  The accompanying consolidated financial 
statements of the Company are prepared in accordance with generally accepted 
accounting principles.   These principles are established primarily by the 
Financial Accounting Standards Board (FASB) and the American Institute of 
Certified Public Accountants.  The preparation of financial statements in 
conformity with generally accepted accounting principles requires management 
to make estimates, based on information currently available, in recording 
transactions resulting from business operations.  The balance sheet amounts 
that involve a greater extent of accounting estimates and actuarial 
determinations subject to changes in the future are:  deferred policy 
acquisition costs, liabilities for future policy benefits and unpaid policy 
claims, accrued liabilities for unfunded retirement plans for various 
officers and beneficiaries, and contingent liabilities.  As additional 
information becomes available (or actual amounts are determinable), the 
recorded estimates may be revised and reflected in operating results.  
Although some variability is inherent in these estimates, management 
believes the amounts provided are adequate.

     TRANSLATION OF FOREIGN CURRENCIES:  Financial statement accounts 
maintained in foreign currencies, principally Japanese yen (the functional 
currency of AFLAC Japan), are translated into U.S. dollars as follows.  
Assets and liabilities denominated in foreign currencies are translated at 
end-of-period exchange rates.  Realized gains and losses on securities 
transactions are translated at the exchange rate on the trade dates of the 
transactions.  Other revenues, expenses and cash flows are translated from 
foreign currencies into U.S. dollars using average monthly exchange rates 
for the year.  The resulting currency translation adjustments are 
accumulated and reported in the accumulated other comprehensive income 
component of shareholders' equity.  

     Realized currency exchange gains and losses resulting from foreign 
currency transactions are included in earnings, but were immaterial during 
the three-year period 1995 through 1997.

     The Parent Company has designated its yen-denominated notes payable 
(Note 7) as a hedge of its net investment in AFLAC Japan. Outstanding 
principal and related accrued interest payable on the yen-denominated 
borrowings are translated into dollars at end-of-period exchange rates.  
Currency translation adjustments are accumulated and reported in the 
accumulated other comprehensive income component of shareholders' equity.  
Interest expense is translated at average exchange rates for the period the 
borrowings are outstanding.
                                  EXH 13-36
<PAGE>
     INSURANCE REVENUE AND EXPENSE RECOGNITION:  Supplemental health 
insurance policies issued by the Company are classified as long-duration 
contracts.  The contract provisions generally cannot be changed or canceled 
during the contract period; however, premiums for policies issued in the 
United States may be adjusted within prescribed guidelines and are subject 
to approval by state insurance regulatory authorities.

     Insurance premiums for health policies are recognized as earned income 
ratably over the terms of the policies.  When revenues are recorded, the 
related amounts of benefits and expenses are charged against such revenues, 
so as to result in recognition of profits in proportion to premium revenues 
over the period the policies are expected to remain in force.  This 
association is accomplished by means of the provision for future policy 
benefits and the deferral and subsequent amortization of policy acquisition 
costs.

     The calculation of deferred policy acquisition costs and future policy 
benefits requires management's use of estimates consistent with sound 
actuarial valuation techniques.  For new policy issues, actuarial 
assumptions and deferrable acquisition costs are reviewed each year and 
revised when necessary to more closely reflect recent experience and studies 
of actual acquisition costs.  For all policies in force, deferred policy 
acquisition costs are evaluated to determine that they are recoverable from 
future revenues.  Costs that are not recoverable are charged against 
earnings.

     CASH AND CASH EQUIVALENTS:  Effective for 1997, the Company changed its 
method of reporting cash to include cash equivalents.  Cash and cash 
equivalents include cash on hand, money market instruments and other debt 
instruments with a maturity of 90 days or less when purchased.  Prior to 
1997, cash equivalents were included in short-term investments.  All prior 
year amounts have been reclassified to reflect this change.

     INVESTMENTS:  The Company classifies all fixed-maturity securities and 
equity securities as "available for sale."  Such securities are reported at 
fair value.  If the fair value is higher than amortized cost for fixed-
maturity securities or purchase cost for equity securities, the excess is an 
unrealized gain; and if lower than cost, the difference is an unrealized 
loss.  The net unrealized gains and losses on securities available for sale, 
less amounts applicable to policy liabilities and deferred income taxes, are 
reported in the accumulated other comprehensive income component of 
shareholders' equity.  Amortized cost of fixed-maturity securities is based 
on the purchase price adjusted for accrual of discount or amortization of 
premium.  The amortized cost of fixed-maturity securities purchased at a 
discount will equal the face or par value at maturity.  Fixed-maturity 
securities purchased at a premium will have an amortized cost equal to face 
or par value at the earlier of a call date or maturity.

     Included in fixed maturities are investments in collateralized mortgage 
obligations whose amortized cost is determined using the interest method, 
which includes anticipated prepayments.  Prepayment assumptions are obtained 
from Bloomberg.  The retrospective adjustment method is used to adjust for 
prepayment activity.

     For investments that have experienced a decline in value below their 
cost which is considered to be other than temporary, the decline is recorded 
as a realized investment loss in the Consolidated Statements of Earnings. 

                                  EXH 13-37
<PAGE>
Purchases and sales of securities are recorded on the trade dates of the 
transactions.

     Effective January 1, 1997, the Company changed its method of 
determining the costs of investment securities sold from the first-in, 
first-out (FIFO) method to the specific identification method.  The specific 
identification method allows the Company greater financial flexibility in 
the matching of its assets and liabilities.  Also, the specific 
identification method is the predominant method used by the insurance 
industry.  This accounting change had no material effect on net earnings for 
the year ended December 31, 1997.

     Fixed-maturity securities loaned to financial institutions in short-
term security lending transactions are not recorded as sales of securities, 
but continue to be carried as investment assets during the term of the 
loans.  Securities received as collateral for such loans are reported 
separately in assets at fair value with a corresponding liability of the 
same amount for the return of such collateral at termination of the loans.  
Beginning in 1998, the Company will no longer recognize securities held as 
collateral as an asset, nor the related liability for the return of such 
collateral due to recently enacted accounting standards (see Accounting 
Changes Adopted).

     Interest is recorded as income when earned and is adjusted for 
amortization of any premium or discount.  Dividends on equity securities are 
recorded as income on the ex-dividend dates.

     DEFERRED POLICY ACQUISITION COSTS:  The costs of acquiring new business 
and converting existing policies are deferred and amortized, with interest, 
over the premium payment periods in proportion to the ratio of annual 
premium income to total anticipated premium income.  Anticipated premium 
income is estimated by using the same mortality and withdrawal assumptions 
used in computing liabilities for future policy benefits.  In this manner, 
the related acquisition expenses are matched with revenues.  Costs deferred 
include first-year commissions in excess of renewal commissions and certain 
direct and allocated policy issue, underwriting and marketing expenses, all 
of which vary with and are primarily related to the production of new 
business.  Policy acquisition costs deferred were $407.8 million in 1997, 
$427.2 million in 1996 and $413.5 million in 1995.  Of the policy 
acquisition costs deferred, commissions represented 69.7% in 1997, 67.3% in 
1996 and 63.8% in 1995.

     INSURANCE LIABILITIES:  The liabilities for future policy benefits are 
computed by a net level premium method using estimated future investment 
yields, withdrawals and recognized morbidity and mortality tables modified 
to reflect the Company's experience, with reasonable provision for possible 
future adverse deviations in experience.  

     Unpaid policy claims are estimates computed on an undiscounted basis 
using statistical analyses of historical claim experience adjusted for 
current trends and changed conditions.  The ultimate liability may vary 
significantly from such estimates.  These estimates are regularly adjusted 
in subsequent reporting periods as new experience data emerges and are 
reflected in operating results in the year such adjustments are made.  

     INCOME TAXES:  Different rules are used in computing U.S. and foreign 
income tax expense presented in the accompanying financial statements from 

                                  EXH 13-38
<PAGE>
those used in preparing the Company's income tax returns.   Deferred income 
taxes are recognized for temporary differences between the financial 
reporting basis and income tax basis of assets and liabilities, based on 
enacted tax laws and statutory tax rates applicable to the periods in which 
the temporary differences are expected to reverse.

     The Parent Company and its U.S. subsidiaries, including foreign 
branches, file a consolidated U.S. income tax return.  Additionally, AFLAC 
Japan is subject to Japanese corporate income taxes.

     DERIVATIVES:  The Company has only limited activity with derivative 
financial instruments and does not use them for trading purposes nor engage 
in leveraged derivative transactions.  In addition, the Company does not use 
derivatives to hedge the foreign-currency-denominated net assets of its 
foreign insurance operations, except for short-term hedges of its annual 
profit repatriations. The Company currently uses two types of derivatives, 
interest rate swaps and foreign currency forward contracts.

     Interest rate swaps are accounted for using the accrual method.  The 
difference between amounts paid and received under such agreements is 
reported in interest expense in the Consolidated Statements of Earnings.  
Changes in the fair value of the swap agreements are not recognized in the 
Consolidated Balance Sheets.  These swaps reduce the impact of changes in 
interest rates on the Company's borrowing costs and effectively change the 
Company's related interest rate from variable to fixed.  

     The Company uses short-term foreign currency forward contracts (usually 
five months or less) in connection with annual profit transfers from AFLAC 
Japan.   These contracts are designated at inception as hedges of the 
Company's investment in AFLAC Japan and are accounted for using the deferral 
method.  Gains and losses during the period that the contracts are 
outstanding and at termination of the contracts are reflected on the 
Consolidated Balance Sheets in unrealized foreign currency translation gains 
of the accumulated other comprehensive income component of shareholders' 
equity.

     TREASURY SHARES:  Shares purchased are recorded at cost and as a 
reduction of shareholders' equity.  The weighted-average purchase cost is 
used to determine the cost of treasury shares sold to the AFLAC Associate 
Stock Bonus Plan and the Company's dividend reinvestment plan.  Realized 
gains or losses on the disposition of treasury shares are recorded in 
additional paid-in capital.

     EARNINGS PER SHARE:  As required, the Company adopted Statement of 
Financial Accounting Standards (SFAS) No. 128, Earnings per Share, in 1997. 
All previously reported earnings per share data have been restated to 
reflect this new accounting requirement.  SFAS No. 128 requires the 
presentation of two earnings per share (EPS) calculations, basic EPS and 
diluted EPS, in the Consolidated Statements of Earnings.  Basic EPS is 
computed by dividing net earnings by the weighted-average number of shares 
outstanding for the period.  Diluted EPS is computed by dividing net 
earnings by the weighted-average number of shares outstanding for the period 
plus the shares for the dilutive effect of stock options and other common 
stock equivalents.  Diluted EPS as computed under SFAS No. 128 were the same 
as the Company's previously reported EPS for each of the years in the three-
year period ended December 31, 1997.


                                  EXH 13-39
<PAGE>
     The components of the weighted-average shares used in the earnings per 
share calculations are as follows:

(In thousands)                            1997         1996         1995
                                       ----------   ----------   ----------
Average outstanding shares used
  for calculating basic EPS               136,055      140,176      145,677
Effect of stock options                     4,743        4,285        3,815
                                       ----------   ----------   ----------
Average outstanding shares used
  for calculating diluted EPS             140,798      144,461      149,492
                                       ==========   ==========   ==========

     At December 31, 1997, options to purchase 725,525 shares of common 
stock were outstanding, but were not included in the computation of diluted 
EPS because the exercise price for these options was greater than the 
average market price during the fourth quarter of 1997.

     ACCOUNTING CHANGES ADOPTED:  The Company adopted SFAS No. 125, 
Accounting for Transfers and Servicing of Financial Assets and 
Extinguishments of Liabilities, on January 1, 1997.  This Statement was 
amended by SFAS No. 127, Deferral of the Effective Date of Certain 
Provisions of FASB Statement No. 125.  SFAS No. 125 established criteria for 
determining whether transfers of financial assets are sales or secured 
borrowings and must be applied to all applicable transactions that occurred 
after December 31, 1996.  The adoption of the 1997 provisions of SFAS No. 
125 had no effect on the Company's net earnings or shareholders' equity.  
SFAS No. 127 amended the effective date for those transactions concerning 
secured obligations and collateral, which must now be applied prospectively 
to all applicable transactions occurring after December 31, 1997.  Earlier 
or retroactive application is not permitted.  Beginning in 1998, as required 
by these standards, the Company will no longer recognize securities held as 
collateral, related to the Company's security lending program, as an asset, 
nor the related liability for return of such collateral.  This change will 
have no effect on the Company's net earnings or shareholders' equity.

     As required, the Company adopted SFAS No. 128, Earnings per Share, in 
1997 as described above in this Note under the caption, "Earnings Per 
Share."

     SFAS No. 129, Disclosures of Information about Capital Structure, was 
effective in 1997.  No changes in the Company's present disclosures 
regarding its capital structure were required under SFAS No. 129.

     The Company also adopted SFAS No. 130, Reporting Comprehensive Income. 
This Statement establishes standards for reporting and displaying 
comprehensive income and its components in a full set of financial 
statements.  SFAS No. 130 requires that all components of comprehensive 
income be reported in a financial statement that is displayed with the same 
prominence as other financial statements.  The Company's presentation of 
comprehensive income includes, in addition to net earnings, changes in 
unrealized foreign currency translation adjustments and changes in 
unrealized gains and losses on securities available for sale.

     Effective January 1, 1996, the Company adopted SFAS No. 121, Accounting 
for the Impairment of Long-Lived Assets and for Long-Lived Assets to be 
Disposed Of.  SFAS No. 121 established accounting standards for the 

                                  EXH 13-40
<PAGE>
impairment of long-lived assets, certain identifiable intangibles and 
goodwill.  This Statement requires that long-lived assets and certain 
identifiable intangibles to be held and used by an entity must be reviewed 
for impairment whenever events or changes in circumstances indicate that the 
carrying amount of an asset may not be recoverable.  Measurement of an 
impairment loss for long-lived assets and identifiable intangibles that an 
entity expects to hold and use should be based on the fair value of the 
asset.  Long-lived assets and certain identifiable intangibles to be 
disposed of must be reported at the lower of the carrying amount or fair 
value less related selling costs.  The adoption of this accounting standard 
had no material effect on the financial statements.

     SFAS No. 123, Accounting for Stock-Based Compensation, was effective 
for 1996.  This Statement provides a choice of accounting methods for 
employee stock compensation plans, including employee stock option plans.  
This accounting standard had no effect on earnings as the Company elected to 
use the intrinsic value method.  Under this method, compensation cost is 
recognized only for the excess, if any, of the market price of stock at the 
grant date over the amount an employee must pay upon exercise to acquire the 
stock.  For further information regarding SFAS No. 123, see Note 9.

     ACCOUNTING PRONOUNCEMENTS NOT YET ADOPTED:  SFAS No. 131, Disclosures 
about Segments of an Enterprise and Related Information, was issued in June 
1997.  This Statement requires that companies disclose segment data on the 
basis that is used internally by management for evaluating segment 
performance and allocating resources to segments.  This Statement requires 
that a company report a measure of segment profit or loss, certain specific 
revenue and expense items, and segment assets.  It also requires various 
reconciliations of total segment information to amounts in the consolidated 
financial statements.  The Company's current definition of its business 
segments will not change.  SFAS No. 131 is effective beginning in 1998.

     RECLASSIFICATIONS:  Certain prior-year amounts have been reclassified 
to conform to the current year presentation. 
























                                  EXH 13-41
<PAGE>
(2)  FOREIGN INFORMATION AND BUSINESS SEGMENT INFORMATION

     The Company's only reportable industry segment is insurance.  The 
Company's principal foreign operations are conducted in Japan.  The 
components of operations for the years ended December 31 were as follows: 

(In thousands)                         1997          1996          1995    
                                     ---------     ---------     ---------  
Total revenues:
  Insurance:
    Japan                           $5,697,387    $5,848,751    $6,115,689
    U.S.                             1,243,193     1,066,364       960,443
    Realized investment
     gains (losses)                     (4,367)        1,759          (270)
                                     ---------     ---------     ---------  
      Total U.S. and
       Japan insurance               6,936,213     6,916,874     7,075,862
  Broadcast operations - U.S.           16,107        92,380        81,569
  Gain on sale of television
   business                            267,223        60,264             -
  Corporate and other operations        72,344        69,611        74,392
  Intercompany eliminations            (41,185)      (38,926)      (41,203)
                                     ---------     ---------     ---------  
      Total                         $7,250,702    $7,100,203    $7,190,620
                                     =========     =========     =========  

Earnings before income taxes:
  Insurance:
    Japan                           $  504,146    $  532,798    $  561,361
    U.S.                               184,346       128,532       104,459
    Realized investment
     gains (losses)                     (4,367)        1,759          (270)
                                     ---------     ---------     ---------
      Total U.S. and
        Japan insurance                684,125       663,089       665,550
  Broadcast operations - U.S.            3,532        25,591        18,953
  Gain on sale of television
   business                            267,223        60,264             -
  Corporate and other operations       (79,604)      (86,399)      (72,189)
  Interest expense
    (non-insurance operations)         (10,456)      (12,544)      (11,319)
                                     ---------     ---------     ---------
      Total                         $  864,820    $  650,001    $  600,995
                                     =========     =========     =========  














                                  EXH 13-42
<PAGE>
(In thousands)                         1997          1996          1995    
                                     ---------     ---------     ---------  
Depreciation and amortization 
 expense:
  Insurance:
    Japan                           $   27,861    $   26,405    $   21,353
    U.S.                                10,865        12,780        10,656
                                     ---------     ---------     ---------
      Total U.S. and
        Japan insurance                 38,726        39,185        32,009
  Broadcast operations - U.S.              501         8,198         8,725
  Corporate and other operations         2,132         2,354         2,547
                                     ---------     ---------     ---------
      Total                         $   41,359    $   49,737    $   43,281
                                     =========     =========     =========

Advertising expense - insurance:
  Japan                             $   23,948    $   13,580    $   19,883
  U.S.                                  22,853        22,038        15,044
                                     ---------     ---------     ---------
      Total                         $   46,801    $   35,618    $   34,927
                                     =========     =========     =========

Total expenditures for long-lived
 assets:  
  Insurance:
    Japan                           $    1,420    $    2,806    $    2,009
    U.S.                                 6,308         9,093        12,150
                                     ---------     ---------     ---------
      Total U.S. and 
        Japan insurance                  7,728        11,899        14,159
  Broadcast operations - U.S.              471         3,864         5,851
  Corporate and other operations         2,857         2,730         1,200
                                     ---------     ---------     ---------
      Total                         $   11,056    $   18,493    $   21,210
                                     =========     =========     =========


Total assets at December 31 were as follows:

 (In thousands)                                1997             1996
                                            ----------       ----------
Total assets:  
  Insurance:
    Japan                                  $25,588,751      $22,117,213
    U.S.                                     3,763,173        2,673,678
                                            ----------       ----------
      Total U.S. and 
        Japan insurance                     29,351,924       24,790,891
  Broadcast operations  - U.S.                       -          115,709
  Corporate and other operations             4,323,361        2,834,343
  Intercompany eliminations                 (4,221,280)      (2,720,559)
                                            ----------       ----------
      Total                                $29,454,005      $25,020,384
                                            ==========       ========== 



                                  EXH 13-43
<PAGE>
     The Company's receivables consisted primarily of monthly insurance 
premiums due from individual policyholders or their employers for payroll 
deduction of premiums.  At December 31, 1997, $121.2 million, or 56.2% of 
total receivables, were receivables related to AFLAC Japan's operations 
($126.3 million at December 31, 1996).

     SALE OF TELEVISION BUSINESS:  In 1997, the Company completed the sale 
of its broadcast business, which consisted of seven network-affiliated 
television stations.  The total pretax gain from the sale of the broadcast 
business was $327.5 million.  Cash sales proceeds received, after applicable 
selling expenses, were $449.1 million.  Total sales proceeds also included 
advertising credits to be used by the Company over a five-year period with a 
fair value of $6.3 million.  The Company also received cash for various 
current assets and liabilities.

     The sale of one station closed on December 31, 1996.  The pretax and 
after-tax gains recognized on this sale in the fourth quarter of 1996 were 
$60.3 million and $48.2 million, respectively.  The after-tax gain amounted 
to $.34 basic earnings per share and $.33 diluted earnings per share in 
1996.  The sale of the remaining six stations closed on April 15, 1997.  The 
pretax and after-tax gains recognized in the second quarter of 1997 were 
$267.2 million and $211.2 million, respectively. The 1997 after-tax gain 
amounted to $1.55 basic earnings per share and $1.50 diluted earnings per 
share in 1997. 

     Broadcast revenues and operating expenses were included in other income 
and other operating expenses, respectively, in the Consolidated Statements 
of Earnings.  Intangible assets reflected in the Consolidated Balance Sheets 
prior to 1997 were associated with the broadcast business.

     INSOLVENCY OF JAPANESE INSURER:  During the second quarter of 1997, 
Nissan Mutual Life Insurance Company, a Japanese insurer, was declared 
insolvent by the Japanese Ministry of Finance.  All life insurers doing 
business in Japan previously agreed to contribute to a voluntary 
policyholder protection fund, that would be used to help offset insurer 
insolvencies.  The total assessment was allocated among the life insurance 
companies based on relative company size.  During the second quarter of 
1997, AFLAC Japan recognized a pretax charge of 3.0 billion yen ($24.9 
million) for this policyholder protection fund.  This assessment will be 
paid over 10 years beginning in 1998.  The after-tax charge was $13.6 
million ($.10 per share for both basic and diluted earnings per share).

















                                  EXH 13-44
<PAGE>
     YEN-TRANSLATION EFFECTS:  AFLAC Japan owns U.S. dollar-denominated 
securities (including accrued investment income), which the Company has 
designated as an economic currency hedge of a portion of the Company's 
investment in AFLAC Japan.  In addition, the Parent Company has designated 
its yen-denominated bank borrowings (Note 7) as a hedge of its net 
investment in AFLAC Japan.  The Company's dollar values of yen-denominated 
net assets subject to foreign currency translation fluctuations for 
financial reporting purposes were as follows at December 31 (translated at 
end-of-year exchange rates):

(In thousands)                             1997               1996  
                                        ----------         ----------
AFLAC Japan net assets                  $2,540,932         $1,697,003
Less:
 AFLAC Japan dollar-denominated
  assets less liabilities                1,555,219          1,369,600
 Parent Company yen-denominated
  liabilities less assets                  497,493            312,893
                                         ---------          --------- 
Total yen-denominated net assets
 subject to foreign currency 
 translation fluctuations               $  488,220         $   14,510
                                         =========          =========

     The year-end yen/dollar exchange rate is used to translate yen-
denominated balance sheet items to U.S. dollars.  The average yen/dollar 
exchange rate is used to translate revenues, expenses and cash flows. 

     The following table shows the exchange rates used for the three-year 
period ended December 31, 1997, and their effect on selected financial data.

                                                  1997      1996      1995
                                                 ------    ------    ------
Balance Sheets:
  Yen/dollar exchange rate at
    December 31                                  130.10    116.10    102.95
  Yen percent weakening                           10.8%     11.3%      3.0%
  Exchange effect on assets (billions)          $ (2.9)   $ (2.6)   $  (.7)
  Exchange effect on liabilities (billions)     $ (2.8)   $ (2.6)   $  (.7)
Statements of Earnings:
  Average exchange rate for the year             121.07    108.84     94.10
  Yen percent weakening (strengthening)           10.1%     13.5%     (8.7)%
  Exchange effect on net earnings (millions)    $(24.1)   $(42.7)   $ 23.0
  Exchange effect on diluted net EPS            $  (.17)  $  (.30)  $   .15


     OTHER:  Payments are made from AFLAC Japan to the Parent Company for 
management fees and to AFLAC U.S. for allocated expenses and remittances of 
earnings.  These payments totaled $386.0 million in 1997, $253.6 million in 
1996 and $179.5 million in 1995.  See Note 10 for information concerning 
restrictions on remittances from AFLAC Japan. 







                                  EXH 13-45
<PAGE>
(3)  INVESTMENTS

     The amortized cost for fixed-maturity securities, purchase cost for 
equity securities and the fair values of investments in securities available 
for sale at December 31 were as follows:

                                          December 31, 1997      
                               --------------------------------------------
                                Cost or      Gross      Gross             
                               Amortized  Unrealized  Unrealized    Fair   
(In millions)                     Cost       Gains      Losses      Value 
                               ---------  ----------  ----------  ---------
Fixed-maturity securities:
 Yen-denominated:  
  Government and government   
  guaranteed:         
    Japan                      $ 5,406.9  $ 1,570.2   $     .1    $ 6,977.0
    Other foreign                  623.6      126.0        2.5        747.1
  Municipalities:
    Japan                          517.6       71.5          -        589.1
    Other foreign                  241.2       51.8          -        293.0
  Public utilities:     
    Japan                        2,324.2      445.8         .4      2,769.6
    Other foreign                  214.4       23.1          -        237.5
  Banks/financial institutions:*
    Japan                          427.0       64.7          -        491.7
    U.S.                           230.6       48.0          -        278.6
    Other foreign                4,194.0      510.4        5.2      4,699.2
  Other corporate:
    Japan                          484.3      106.6         .3        590.6
    U.S.                           346.9       31.3          -        378.2
    Other foreign                  131.1        7.8         .1        138.8
                                --------   --------     --------   -------- 
  Total yen-denominated         15,141.8    3,057.2        8.6     18,190.4
                                --------   --------     --------   --------


*Primarily consists of private placement securities.


(continued)

















                                  EXH 13-46
<PAGE>
                                     December 31, 1997 (continued)
                               --------------------------------------------
                                Cost or      Gross      Gross             
                               Amortized  Unrealized  Unrealized    Fair   
(In millions)                     Cost       Gains      Losses      Value 
                               ---------  ----------  ----------  ---------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                     31.3        1.0          -         32.3
  U.S. agencies (FNMA, etc.)       282.8       14.5          -        297.3
  Municipalities                    13.4         .9          -         14.3
  Mortgage-backed securities       312.4       11.2         .1        323.5
  Sovereign and Supranational:
    Japan                           14.0         .8          -         14.8
    U.S.                            40.9        3.7          -         44.6
    Other foreign                   94.6        6.8          -        101.4
  Public utilities:
    U.S.                           147.4       11.2          -        158.6
    Other foreign                   49.6        2.9          -         52.5
  Asset backed                      19.4         .7          -         20.1
  Banks/financial institutions:
    Japan                           15.6         .8          -         16.4
    U.S.                         1,036.8       78.4         .4      1,114.8
    Other foreign                  589.0       43.4          -        632.4
  Other corporate:
    Japan                           31.7         .9          -         32.6
    U.S.                         1,073.3       85.1         .2      1,158.2
    Other foreign                  216.0       13.2        6.7        222.5
                                --------   --------     --------   --------
  Total dollar-denominated       3,968.2      275.5        7.4      4,236.3
                                --------   --------     --------   --------
 Other foreign securities           11.1          -          -         11.1
                                --------   --------     --------   --------
  Total fixed-maturity
    securities available
    for sale                    19,121.1    3,332.7       16.0     22,437.8
Equity securities                   80.3       67.9        1.9        146.3
                                --------   --------     --------   --------
  Total securities
   available for sale          $19,201.4  $ 3,400.6    $  17.9    $22,584.1
                                ========   ========     ========   ======== 

















                                  EXH 13-47
<PAGE>
                                          December 31, 1996
                               --------------------------------------------
                                Cost or      Gross      Gross             
                               Amortized  Unrealized  Unrealized    Fair  
(In millions)                    Cost        Gains      Losses      Value 
                               ---------  ----------  ----------  ---------
Fixed-maturity securities:
 Yen-denominated:  
  Government and government   
  guaranteed:         
    Japan                      $ 6,097.9  $ 1,242.2   $    1.4    $ 7,338.7
    Other foreign                  499.8       92.8          -        592.6
  Municipalities:
    Japan                          618.3       78.8          -        697.1
    Other foreign                  280.6       23.3          -        303.9
  Public utilities:     
    Japan                        2,708.6      399.4          -      3,108.0
    Other foreign                   68.9       13.4          -         82.3
  Banks/financial institutions:*
    Japan                          400.1       36.7          -        436.8
    U.S.                           258.4       35.9         .6        293.7
    Other foreign                3,037.3      269.2        5.3      3,301.2
  Other corporate:
    Japan                          545.6      102.2          -        647.8
    U.S.                           388.8       24.2        1.8        411.2
    Other foreign                   43.1         .5          -         43.6
                                --------   --------     --------   -------- 
  Total yen-denominated         14,947.4    2,318.6        9.1     17,256.9
                                --------   --------     --------   --------


*Primarily consists of private placement securities.


(continued)























                                  EXH 13-48
<PAGE>
                                      December 31, 1996 (continued)
                               --------------------------------------------
                                Cost or      Gross      Gross             
                               Amortized  Unrealized  Unrealized    Fair  
(In millions)                    Cost        Gains      Losses      Value 
                               ---------  ----------  ----------  ---------
 U.S. dollar-denominated:
  U.S. government direct 
    obligations                     81.4        1.2          -         82.6
  U.S. agencies (FNMA, etc.)       291.5        7.4         .8        298.1
  Municipalities                      .5          -          -           .5
  Mortgage-backed securities       235.8        3.2        2.3        236.7
  Sovereign and Supranational:
    Japan                           14.1        1.0          -         15.1
    U.S.                            16.3         .8          -         17.1
    Other foreign                   91.1        4.9          -         96.0
  Public utilities:
    U.S.                           157.4        2.4        3.8        156.0
    Other foreign                   10.0         .5          -         10.5
  Asset backed                     148.8        5.2          -        154.0
  Banks/financial institutions:
    Japan                              -          -          -            -
    U.S.                           917.6       35.2        3.9        948.9
    Other foreign                  126.4        4.3         .4        130.3
  Other corporate:
    Japan                            3.3         .2          -          3.5
    U.S.                           846.9       26.3        7.2        866.0
    Other foreign                   34.8        2.3         .2         36.9
                                --------   --------     --------   --------
  Total dollar-denominated       2,975.9       94.9       18.6      3,052.2
                                --------   --------     --------   --------
 Other foreign securities           17.9         .8          -         18.7
                                --------   --------     --------   --------
  Total fixed-maturity
    securities available
    for sale                    17,941.2    2,414.3       27.7     20,327.8
Equity securities                   86.2       52.6        2.5        136.3
                                --------   --------     --------   --------
  Total securities
   available for sale          $18,027.4  $ 2,466.9    $  30.2    $20,464.1
                                ========   ========     ========   ======== 


     Fair values for fixed-maturity securities were provided by outside 
securities consultants using market quotations, prices provided by market 
makers or estimates of fair values obtained from yield data relating to 
investment securities with similar characteristics.  The fair values for 
equity securities were determined using market quotations as of the end of 
the year on the principal public exchange markets.









                                  EXH 13-49
<PAGE>
     The amortized cost and fair values of investments in fixed-maturity 
securities available for sale at December 31, 1997, by contractual maturity 
are shown below.

(In millions)                      AFLAC Japan              AFLAC U.S.
                               --------------------    ---------------------
                               Amortized      Fair     Amortized     Fair
                                  Cost        Value      Cost        Value
                               ---------   ---------   ---------   ---------
Due in one year or less        $   556.4   $   571.2   $    20.1   $    20.2
Due after one year through
  five years                     1,946.2     2,253.2       277.9       294.9
Due after five years through
  10 years                       2,265.3     2,731.9       267.3       288.7
Due after 10 years              11,700.7    14,063.4     1,774.9     1,890.8
U.S. mortgage-backed
  securities                        69.2        72.4       243.1       251.1
                               ---------   ---------   ---------   ---------
    Total fixed-maturity
      securities available
      for sale                 $16,537.8   $19,692.1   $ 2,583.3   $ 2,745.7
                               =========   =========   =========   =========


     Expected maturities will differ from contractual maturities because 
some issuers have the right to call or prepay obligations with or without 
call or prepayment penalties.

     For AFLAC Japan, the duration of policy benefit liabilities is longer 
than that of the related assets.  Therefore, there is a risk that the 
reinvestment of the proceeds at the maturity of such investments will be at 
a yield below that of the interest required for the accretion of policy 
liabilities.  At December 31, 1997, the average duration of the yen-
denominated policy liabilities was approximately 13 years, unchanged from 
1996.  The average duration of the yen-denominated invested assets was 
approximately nine years at both December 31, 1997 and 1996.  The weighted-
average period to maturity of fixed-maturity securities of AFLAC Japan at 
December 31, 1997, was 13.5 years, compared with 12.2 years at December 31, 
1996.



















                                  EXH 13-50
<PAGE>
     Realized and unrealized gains and losses from investments for the years 
ended December 31 were as follows:

(In thousands)                           1997         1996         1995   
                                      ----------   ----------   ----------
Realized gains (losses) on sale
 or redemption of investments:
  Fixed-maturity securities: 
    Gross gains from sales           $    24,417  $    20,994  $     7,561
    Gross losses from sales              (33,002)     (17,508)     (16,293)
    Net gains from redemptions               227          112          924
                                      ----------   ----------   ----------
                                          (8,358)       3,598       (7,808)
  Equity securities:  
    Gross gains from sales                16,345        2,529        9,471
    Gross losses from sales              (12,145)      (1,339)      (1,662)
  Other long-term assets, net             (1,282)      (2,808)        (271)
                                      ----------   ----------   ----------
     Net realized gains (losses)     $    (5,440) $     1,980  $      (270)
                                      ==========   ==========   ========== 

Changes in unrealized gains (losses):
  Fixed-maturity securities          $   930,164  $  (183,737) $ 1,749,389
  Equity securities                       15,977       22,929       14,362
                                      ----------   ----------   ----------
     Net unrealized gains (losses)   $   946,141  $  (160,808) $ 1,763,751
                                      ==========   ==========   ========== 

     The Company classifies all fixed-maturity securities as available for 
sale.  All fixed-maturity and equity securities are carried at fair value.  
The related unrealized gains and losses, less amounts applicable to policy 
liabilities and deferred income taxes, are reported in the accumulated other 
comprehensive income component of shareholders' equity.  The portion of 
unrealized gains credited to policy liabilities represents gains that would 
not inure to the benefit of the shareholders if such gains were actually 
realized.  These amounts relate to policy reserve interest requirements and 
reflect the difference between market investment yields and estimated 
minimum required interest rates at these dates.

     The net effect of unrealized gains and losses from securities available 
for sale on shareholders' equity at December 31 was:

 (In thousands)                    1997                    1996  
                               ------------            ------------
Securities available
 for sale -
 unrealized gains              $  3,382,746            $  2,436,605 
Less: 
  Policy liabilities              1,271,701               2,023,107
  Deferred income taxes             826,328                 133,344 
                                -----------             ----------- 
Shareholders' equity,
  net unrealized gains
  on securities
  available for sale           $  1,284,717            $    280,154 
                                ===========             ===========  


                                  EXH 13-51
<PAGE>
     The following fixed-maturity securities individually exceeded 10% of 
shareholders' equity at December 31:
                                       1997                    1996    
                               -------------------     -------------------
                               Amortized    Fair       Amortized    Fair  
(In millions)                    Cost       Value        Cost       Value  
                               -------------------     -------------------
Japan National Government      $5,178.0   $6,715.8     $5,787.7   $6,987.9
Tokyo Electric Power 
  Company, Ltd.                   741.6      884.6        850.3      974.1 
Chubu Electric Power              444.3      518.0        552.8      621.9 
Province De Quebec                    *          *        299.5      323.3
Tohoku Electric Power                 *          *        223.7      254.7 
ASLK-CGER IFICO                       *          *        215.3      224.3 
BIL Asia Group                        *          *        215.3      221.5 
Generale Bank N.V.                    *          *        215.3      219.4 
Abbey National PLC                    *          *        215.3      249.5 
Societe Generale                      *          *        214.6      236.5 
Tokyo Metropolitan   
  Government                          *          *        211.5      237.5  
Kyushu Electric Power
  Company, Ltd.                       *          *        211.3      245.6  

*Less than 10%

     AFLAC Japan's investments in Japanese government bonds (at amortized 
cost) constituted 28.3% and 34.0% of total fixed-maturity securities 
available for sale at December 31, 1997 and 1996, respectively.  Private 
placement investments held by AFLAC Japan (at amortized cost) accounted for 
34.2% and 27.7% of total fixed-maturity securities available for sale at 
December 31, 1997 and 1996, respectively.

     The components of net investment income for the years ended December 31 
were as follows:

(In thousands)                          1997          1996          1995   
                                     ---------     ---------     ---------
Fixed-maturity securities           $1,076,246    $1,026,611    $1,030,224
Equity securities                        1,821         1,705         1,466
Mortgage loans and other                 1,724         1,786         2,023
Short-term investments and 
  cash equivalents                      15,634         9,543        13,472
                                     ---------     ---------     ---------
  Gross investment income            1,095,425     1,039,645     1,047,185 
Less investment expenses                17,710        17,690        22,225
                                     ---------     ---------     --------- 
  Net investment income             $1,077,715    $1,021,955    $1,024,960
                                     =========     =========     ========= 

     At December 31, 1997, fixed-maturity securities with a market value of 
$3.8 million were on deposit with regulatory authorities in the United 
States.  As of December 31, 1997, $40.4 million, at fair value, of AFLAC 
Japan's investment securities had been pledged to the Japan policyholder 
protection fund.  The amount of securities pledged is based on relative 
company size.  Also, fixed-maturity securities with a market value of $9.5 
million were on deposit with the Central Bank of China, R.O.C., as required 
by the Ministry of Finance in Taiwan.  The Company retains ownership of 
these securities on deposit and receives the related investment income.
                                  EXH 13-52
<PAGE>
(4)  FINANCIAL INSTRUMENTS 

     NONDERIVATIVES:  The carrying amounts for cash and cash equivalents, 
receivables, accrued investment income, accounts payable and payables for 
security transactions approximated their fair values due to the short-term 
maturity of these instruments.  Consequently, such instruments are not 
included in the table presented on the following page.

     The methods of determining the fair values of the Company's fixed-
maturity and equity securities are described in Note 3.  The fair values for 
mortgage loans were estimated using discounted cash flow analyses and 
interest rates being offered for similar loans to borrowers with similar 
credit ratings.  The fair values for notes payable with fixed interest rates 
were estimated using discounted cash flow analyses based on the Company's 
current borrowing rates for similar types of borrowings.

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At December 31, 1997 and 1996, the 
Company held Japanese government bonds as collateral for loaned securities. 
Securities received as collateral for such loans are reported separately in 
assets at fair value with a corresponding liability of the same amount for 
the return of such collateral at termination of the loans.  (Beginning in 
1998, such collateral assets and the related liability will no longer be 
included on the balance sheet under the new accounting provisions of SFAS 
No. 125 and SFAS No. 127.  Note 1.)  The Company's security lending policy 
requires that the fair value of the securities received as collateral be 
105% or more of the fair value of the loaned securities as of the date the 
securities are loaned and not less than 100% thereafter.  Bond market 
quotations are used to determine the fair value and carrying value of the 
collateral asset and related liability.

     DERIVATIVES:  The Company has only limited activity with derivative 
financial instruments and does not use them for trading purposes nor engage 
in leveraged derivative transactions.  In addition, the Company does not use 
derivatives to hedge the foreign-currency-denominated net assets of its 
foreign insurance operations, except for short-term hedges of its annual 
profit repatriations.  See Note 1 for a description of the Company's 
accounting policies for derivative financial instruments.  See Note 2 for 
additional information on the Company's yen-denominated net assets.

     The Company has outstanding interest rate swaps on all of its variable-
interest-rate yen-denominated borrowings (Note 7).  These swaps reduce the 
impact of changes in interest rates on the Company's borrowing costs and 
effectively change the Company's interest rate from variable to fixed.  The 
interest rate swaps have notional principal amounts that equal the 
anticipated unpaid principal amounts.  Under these agreements, the Company 
makes fixed-rate payments at 2.29% on one loan and 1.24% on another loan and 
receives floating-rate payments in return (1.15% at December 31, 1997 plus 
loan costs of 20 or 25 basis points) based on the three-month Tokyo 
Interbank Offered Rate.

     The fair value of interest rate swaps is the estimated amount that the 
Company would receive or pay to terminate the swap agreements at the 
reporting date.  The Company is exposed to nominal credit risk in the event 
of nonperformance by counterparties to these interest rate swap agreements. 
All counterparties are credit-worthy financial institutions.


                                  EXH 13-53
<PAGE>
     The carrying values and estimated fair values of the Company's  
financial instruments as of December 31 were as follows:

                                   1997                        1996       
                        ------------------------    -----------------------
                          Carrying       Fair         Carrying      Fair    
(In thousands)             Amount        Value         Amount       Value
                        ------------------------    -----------------------
Assets:
 Fixed-maturity 
   securities           $22,437,818  $22,437,818   $20,327,726  $20,327,726
 Equity securities          146,326      146,326       136,328      136,328 
 Mortgage loans              14,137       17,248        17,802       21,151
 Policy loans                 1,288        1,288         1,273        1,273
 Securities held as 
   collateral for 
   loaned securities      3,034,241    3,034,241       573,911      573,911

Liabilities:
 Notes payable (excluding
   capitalized leases):     505,223      505,223       328,141      328,825
 Derivatives - interest
   rate swaps*                    -        8,108             -        8,802
 Payables for return of
   collateral on loaned
   securities             3,034,241    3,034,241       573,911      573,911


*Off-balance sheet financial instrument.


(5)  PROPERTY AND EQUIPMENT

     Property and equipment consisted of the following at December 31:

(In thousands)                                     1997          1996
                                                 --------      -------- 
Land                                             $110,517      $124,264

Buildings                                         289,912       327,757

Equipment                                         147,400       188,272
                                                  -------       -------
                                                  547,829       640,293

Less accumulated depreciation                     161,780       168,386
                                                  -------       -------
  Net property and equipment                     $386,049      $471,907
                                                  =======       ======= 









                                  EXH 13-54
<PAGE>
(6)  POLICY LIABILITIES

     The liability for future policy benefits at December 31 consisted of 
the following:

(In millions)              Liability Amounts           Interest Rates   
                      ----------------------------   -------------------
                      Policy                           Year             
                      Issue                             of       In 20  
                       Year       1997      1996       Issue     Years  
                      ------   --------   --------   --------  ---------
Health insurance:
  Foreign:           1997     $    96.9  $       -      3.5%      3.5%
                     1995-96       67.0       59.2      4.0       4.0
                     1994-96    1,227.3    1,025.8      4.5       4.5
                     1990-94    7,595.1    7,457.7      5.5       5.5
                     1988-93    1,071.0    1,103.5      5.25      5.25
                     1987-88    1,144.7    1,203.9      5.5       5.5
                     1985-87      168.3      189.5      5.65      5.65
                     1985-86      891.0      936.5      6.75      5.5
                     1978-84    2,390.8    2,565.8      6.5       5.0
                     1974-79      616.0      597.0      7.0       5.0
                     Other         64.0       46.3                      

  U.S.:              1988-97      589.9      481.5      8.0       6.0
                     1986-97      489.4      440.0      6.0       6.0
                     1985-86       25.7       25.4      6.5       6.5
                     1981-86      260.6      264.4      7.0       5.5
                     Other        158.3      157.3                      

Life insurance:      
  Foreign:           1995-97      242.3       93.4      3.5-4.0   3.5-4.0

  U.S.:              1956-97       28.8       26.9      4.0-6.0   4.0-6.0

Adjustment for
 market value of
 securities (Note 3)            1,271.7    2,023.1 
                               --------   -------- 
                       Total  $18,398.8  $18,697.2  
                               ========   ========                      


     The weighted-average interest rates reflected in the Consolidated 
Statements of Earnings for health insurance future policy benefits for Japan 
policies were 5.5% in both 1997 and 1996 and 5.6% in 1995, and for U.S. 
policies, 6.4% in both 1997 and 1996 and 6.3% in 1995.     











                                  EXH 13-55
<PAGE>
     Changes in the liability for unpaid policy claims are summarized as 
follows for the years ended December 31:

(In thousands)                             1997         1996         1995
                                        ---------    ---------    ---------
Unpaid supplemental health claims -
  beginning of year                    $1,029,708   $1,014,736   $  916,139
                                        ---------    ---------    ---------
Add claims incurred during the year
  related to:
    Current year                        2,356,595    2,378,211    2,411,025
    Prior years                          (160,401)    (158,418)    (130,882)
                                        ---------    ---------    --------- 
       Total incurred                   2,196,194    2,219,793    2,280,143
                                        ---------    ---------    --------- 
Less claims paid during the year:
  On claims incurred during 
    current year                        1,514,259    1,478,673    1,503,922
  On claims incurred during 
    prior years                           627,172      618,340      632,267
                                        ---------    ---------    --------- 
       Total paid                       2,141,431    2,097,013    2,136,189
                                        ---------    ---------    --------- 
Effect of foreign exchange rate
  changes on unpaid claims                (92,229)    (107,808)     (45,357)
                                        ---------    ---------    ---------
Unpaid supplemental health claims -
  end of year                             992,242    1,029,708    1,014,736
Unpaid claims for life and
  other business                           18,277        9,549        1,559
                                        ---------    ---------    --------- 
       Total liability for 
        unpaid policy claims           $1,010,519   $1,039,257   $1,016,295
                                        =========    =========    ========= 


     Amounts shown for prior year claims incurred during the year result 
from differences between actual claim settlement amounts and the original 
estimates thereof.



















                                  EXH 13-56
<PAGE>
(7)  NOTES PAYABLE

     A summary of notes payable at December 31 follows:

(In thousands)                                         1997         1996   
                                                     ---------    ---------
Unsecured, yen-denominated notes payable to banks:
  2.29% (2.74% in 1996) reducing, revolving
    credit agreement, due annually
    through July 2001                                $ 348,962    $ 284,238
  1.24% revolving credit agreement,
    due October 2002                                   149,116            -
  Variable interest rate, paid in full                       -       17,453
  Short-term line of credit                                  -        9,850
9.60% to 10.72% unsecured notes payable to  
  bank, due semiannually, through September 1998         6,944       15,389
Obligations under capitalized leases, due  
  monthly through 2002, secured by computer
  equipment in Japan                                    17,986       25,392
Other                                                      201        1,211
                                                      --------     -------- 
    Total notes payable                              $ 523,209    $ 353,533
                                                      ========     ======== 


     The Company has a reducing, revolving credit agreement that provides 
for bank borrowings through July 2001 in either U.S. dollars or Japanese 
yen.  The current borrowing limit is $400 million.  Under the terms of the 
agreement, the borrowing limit will reduce to $325 million on July 15, 1998, 
$250 million on July 15, 1999, and $125 million on July 15, 2000.  At 
December 31, 1997, 45.4 billion yen ($349.0 million) was outstanding under 
this agreement.

     In 1997, the Company entered into an unsecured revolving credit 
agreement with a borrowing limit of $250 million, payable in either Japanese 
yen or U.S. dollars. At December 31, 1997, 19.4 billion yen ($149.1 million) 
was outstanding under this agreement. 

     Interest rate swaps related to the 2.29% and 1.24% (fixed rates after 
swaps) loans are described in Note 4.

     The aggregate contractual maturities of notes payable during each of 
the five years after December 31, 1997, are: 1998, $39.6 million; 1999, 
$80.0 million; 2000, $128.2 million; 2001, $126.2 million and 2002, $149.2 
million.

     The Company was in compliance with the covenants of the various credit 
agreements at December 31, 1997.










                                  EXH 13-57
<PAGE>
(8)  INCOME TAXES

     The income tax effects of the temporary differences that give rise to 
deferred income tax assets and liabilities as of December 31 were as 
follows:

(In thousands)                                1997              1996
                                           ----------        ----------
Deferred income tax liabilities:
  Deferred acquisition costs               $  974,658        $  972,678
  Unrealized gains on securities
    available for sale                      1,332,170           949,978
  Difference in tax basis of 
    investment in AFLAC Japan                  85,877                 -
  Premiums receivable                          73,017            73,353
                                            ---------         --------- 
    Total deferred income
     tax liabilities                        2,465,722         1,996,009
                                            ---------         ---------
Deferred income tax assets:
  Other basis differences in
    investment securities                     153,287            62,855
  Foreign tax credit carryforwards             64,052           116,607
  Policy benefit reserves                     515,913           720,755
  Unfunded retirement benefits                 71,593            63,292
  Other accrued expenses                       63,235            66,824
  Difference in tax basis of
    investment in AFLAC Japan                       -             2,354
  Other                                       118,909           125,120
                                            ---------         ---------  
    Total gross deferred tax assets           986,989         1,157,807
  Less valuation allowance                    123,319           162,903
                                            ---------         ---------  
    Total deferred income tax assets          863,670           994,904
                                            ---------         ---------
      Net deferred income tax liability     1,602,052         1,001,105
Current income tax liability                  225,285           180,016
                                            ---------         --------- 
      Total income tax liability           $1,827,337        $1,181,121
                                            =========         =========  

     A valuation allowance is provided when it is more likely than not that 
deferred tax assets will not be realized.  The Company has established 
valuation allowances primarily for foreign tax credit and non-insurance loss 
carryforwards that exceed projected future offsets.  Only 35% of non-
insurance losses can be offset against life insurance taxable income each 
year.  During 1997, the valuation allowance for deferred tax assets 
decreased by $39.6 million (increased by $11.5 million in 1996) due to 
changes in carryforwards of foreign tax credits and non-insurance losses.

     Foreign tax credit carryforwards available at December 31, 1997, expire 
as follows:  $50.9 million in 2000 and $13.1 million in 2001. 






                                  EXH 13-58
<PAGE>
     The components of income tax expense applicable to pretax earnings for 
the years ended December 31 were as follows:

 (In thousands)                   Japan           U.S.          Total    
                               -----------    -----------    -----------
Income tax expense (benefit):

  1997:
    Current                    $   202,661    $    89,318    $   291,979
    Deferred                        (5,407)        (6,775)       (12,182)
                                ----------     ----------     ---------- 
      Total                    $   197,254    $    82,543    $   279,797
                                ==========     ==========     ========== 
  1996:
    Current                    $   206,716    $    32,966    $   239,682
    Deferred                        14,153          1,803         15,956
                                ----------     ----------     ----------
      Total                    $   220,869    $    34,769    $   255,638
                                ==========     ==========     ========== 
  1995:
    Current                    $   213,784    $    19,878    $   233,662 
    Deferred                        17,781            495         18,276 
                                ----------     ----------     ----------
      Total                    $   231,565    $    20,373    $   251,938 
                                ==========     ==========     ========== 


     Income tax expense in the accompanying consolidated financial 
statements varies from the amount computed by applying the expected U.S. tax 
rate of 35% to pretax earnings.  The principal reasons for the differences 
and the related tax effects for the years ended December 31 are summarized 
as follows: 

(In thousands)                         1997          1996          1995   
                                    ---------     ---------     ---------
Income taxes based on U.S.
  statutory rates                   $ 302,687     $ 227,500     $ 210,348
U.S. alternative minimum tax           50,026        26,333        12,558
Unrecognized foreign tax credits      (91,096)      (11,331)       11,992 
Non-insurance losses generating
  no current tax benefit                    -        12,344         7,010 
Other, net                             18,180           792        10,030 
                                     --------      --------      --------
  Income tax expense                $ 279,797     $ 255,638     $ 251,938 
                                     ========      ========      ======== 













                                  EXH 13-59
<PAGE>
     Income taxes are recorded in the Statements of Earnings and directly in 
certain shareholders' equity accounts.  Income tax expense (benefit) for the 
years ended December 31 was allocated as follows:

(In thousands)                                   1997      1996      1995 
                                               --------  --------  --------
Statements of earnings                         $279,797  $255,638  $251,938
                                                -------   -------   -------
Other comprehensive income:
  Change in unrealized foreign currency
    translation gains arising
    during the year                                   -         -    (2,177)
  Unrealized gains on securities
    available for sale:
      Unrealized holding gains (losses)
        arising during the year                 688,197  (112,951)  (40,263)
      Reclassification adjustment
        for realized (gains) losses 
        included in net earnings                  4,786    (3,254)      593
                                                -------   -------   -------
    Total income taxes allocated to 
      other comprehensive income                692,983  (116,205)  (41,847)
                                                -------   -------   -------
Additional paid-in capital, exercise
  of stock options                               (1,345)        -         -
                                                -------   -------   -------
      Total income taxes                       $971,435  $139,433  $210,091
                                                =======   =======   ======= 


     Realized investment losses incurred by AFLAC Japan on dispositions of 
securities are generally deductible for Japanese income tax purposes.  
Accordingly, the income tax effects recognized for net realized and 
unrealized investment gains and losses reflect such tax benefit of any 
losses related to AFLAC Japan operations.  Also, AFLAC Japan received 
certain Japanese income tax benefits from foreign exchange translation 
losses on its dollar-denominated investments.  These tax benefits are 
included directly in shareholders' equity in the unrealized foreign currency 
translation gains component of accumulated other comprehensive income.

     In March 1997, the Japanese government ratified new income tax 
provisions that increase income taxes on investment income received by 
foreign companies operating in Japan from securities issued from their home 
country.  The new provisions are effective beginning in 1998.  Management 
has mitigated some of the tax impact through investment alternatives and by 
restructuring portions of the existing investment portfolio.  Management 
estimates the net impact of this tax change will decrease 1998 net earnings 
by $13 million.

     Most of the Company's income tax expense represents Japanese income 
taxes on AFLAC Japan's operating results calculated at Japan's corporate  
tax rate of 45.3%.  In December 1997, Japanese government leaders announced 
proposals to stimulate the Japanese economy.  If enacted as presently 
proposed, the Japan corporate tax rate would be reduced beginning in 1999.  
The proposals also included tax-base broadening provisions whereby certain 
accrued expenses would no longer be deductible for tax purposes until paid. 
These new proposals are expected to be finalized in March 1998.

                                  EXH 13-60
<PAGE>
(9)  SHAREHOLDERS' EQUITY

     The following is a reconciliation of the number of shares of the 
Company's common stock for the years ended December 31:

(In thousands)                          1997          1996          1995   
                                      --------      --------      -------- 
Common stock - issued:
  Balance at beginning of year         157,239       156,358       155,999
  Exercise of stock options                951           881           359
                                      --------      --------      --------
  Balance at end of year               158,190       157,239       156,358
                                      --------      --------      -------- 
Treasury stock:
  Balance at beginning of year          19,354        14,384         6,544
  Purchases of treasury stock:
    Open market                          6,369         5,925         8,223
    Received from employees
     for taxes on option exercises         195           140             -
  Shares issued to sales associates
    stock bonus plan and dividend
    reinvestment plan                     (763)         (937)         (311)
  Exercise of stock options               (183)         (158)          (72)
                                      --------      --------      --------
  Balance at end of year                24,972        19,354        14,384
                                      --------      --------      --------
Shares outstanding at end of year      133,218       137,885       141,974
                                      ========      ========      ========

     In May 1997, the shareholders of the Company approved an increase in 
the number of authorized shares of common stock from 175 million shares to 
400 million shares.

     SHARE REPURCHASE PROGRAM:  During 1997, the Company's board of 
directors authorized the purchase of up to an additional 4.0 million shares 
of the Company's common stock.  Since the inception of the share repurchase 
program in February 1994, the board of directors has authorized the purchase 
of up to 32.4 million shares, and as of December 31, 1997, the Company had 
purchased 26.8 million shares.  The differences in percentage increases in 
net earnings and net earnings per share primarily reflect the impact of the 
share repurchase program.

     STOCK OPTIONS:  In May 1997, the shareholders of the Company approved 
the AFLAC Incorporated 1997 Stock Option Plan.  The maximum number of shares 
of common stock authorized for the grant of options under this plan is 7.0 
million.  At December 31, 1997, 6.3 million shares were available for future 
grants.

     The Company's stock option plan allows grants for both incentive stock 
options (ISO) and non-qualifying stock options (NQSO) to employees and NQSO 
to members of the board of directors.  The option period runs for a maximum 
of 10 years.  The exercise price must be equal to 100% of the fair market 
value at the date of grant; therefore, no compensation expense is recognized 
by the Company.  The options are exercisable immediately unless they are 
placed under a vesting schedule which is determined by the compensation 
committee of the board of directors.


                                  EXH 13-61
<PAGE>
     The following table summarizes stock option activity:

                                                          Weighted-Average
                                           Option          Exercise Price 
                                           Shares            per Share
                                          ---------       ----------------
  Outstanding at December 31, 1994        8,148,364         $  13.53
    Granted                                 549,377            28.08
    Canceled                                (25,313)           18.65
    Exercised                              (470,047)           11.32 
                                          ---------
  Outstanding at December 31, 1995        8,202,381            14.62 
    Granted                               1,830,085            32.79
    Canceled                                (61,976)           24.96
    Exercised                            (1,166,419)           10.56
                                          ---------
  Outstanding at December 31, 1996        8,804,071            18.86
    Granted                                 725,525            53.45
    Canceled                                (17,813)           29.75
    Exercised                            (1,270,985)           11.56
                                          ---------
  Outstanding at December 31, 1997        8,240,798         $  23.01
                                          =========          =======


                                      1997          1996          1995
                                   ---------     ---------     ---------
Shares exercisable at 
 end of year                       6,628,043     6,776,583     7,676,624
                                   =========     =========     =========

Weighted-average fair value
 per share of shares granted
 during the year                   $   53.45     $   32.79     $   28.08
                                   =========     =========     =========  

     The following table summarizes information about stock options 
outstanding at December 31, 1997:

                         Options Outstanding           Options Exercisable
                 -----------------------------------  ----------------------
                             Weighted- 
                             Average      Weighted-               Weighted-
                             Remaining    Average                 Average 
Range of         Number      Contractual  Exercise    Number      Exercise
Exercise Prices  Outstanding Life (Yrs)   Price       Exercisable Price 
- ---------------  ----------- ------------ ----------  ----------- ----------
$ 3.57 - $ 7.13     587,380       2.2     $    4.40      587,380  $    4.40
  7.33 -   8.00     571,004       2.1          7.90      571,004       7.90
  8.07 -  16.13     885,449       3.5         11.81      885,449      11.81
 18.83            2,861,269       5.5         18.83    2,861,269      18.83
 19.20 -  28.21     827,436       6.9         25.23      818,436      25.24
 31.67            1,352,985       8.1         31.67      446,566      31.67
 33.94 -  42.94     429,750       8.7         36.47      143,285      36.47
 49.50 -  55.38     725,525       9.6         53.45      314,654      53.34
                  ---------                            ---------   
$ 3.57 - $55.38   8,240,798       5.9     $   23.01    6,628,043  $   19.35
                  =========                            =========
                                  EXH 13-62
<PAGE>
     The Company does not recognize compensation cost in the Consolidated 
Statements of Earnings for employee stock options.  Had compensation cost 
for the Company's stock options granted in 1995 through 1997 been determined 
using the fair-value-based method as described in SFAS No. 123, the 
Company's net earnings and net earnings per share would approximate the 
following pro forma amounts:

(In thousands, except for           1997           1996           1995   
  per-share amounts)             ---------      ---------      ---------

Net earnings:  
  As reported                   $ 585,023      $ 394,363      $ 349,057
  
  Amortization of fair value
    of options granted
    after 1994                    (12,137)        (8,479)        (1,786) 
                                ---------      ---------      ---------
  Pro forma net earnings        $ 572,886      $ 385,884      $ 347,271
                                =========      =========      =========

Earnings per share:
  Basic, as reported            $    4.30      $    2.81      $    2.40
  
  Amortization of fair value
    of options granted
    after 1994                       (.09)          (.06)          (.01)
                                ---------      ---------      ---------
  Pro forma basic earnings
    per share                   $    4.21      $    2.75      $    2.39
                                =========      =========      =========

Earnings per share:
  Diluted, as reported          $    4.16      $    2.73      $    2.33
  
  Amortization of fair value
    of options granted
    after 1994                       (.09)          (.06)          (.01)
                                ---------      ---------      ---------
  Pro forma diluted earnings
    per share                   $    4.07      $    2.67      $    2.32
                                =========      =========      =========


     The fair value of each option granted during 1995 through 1997 was 
estimated on the date of grant using the Black-Scholes multiple option 
approach with the following assumptions:

                                   1997            1996            1995
                                ---------       ---------       ---------
Expected life from vesting
  date (years)                   3.4-6.1         3.7-6.1         2.5-7.1
Dividend yield                       1.0%            1.0%            1.0%
Expected volatility                 20.2%           19.3%           21.3%
Risk-free interest rate              6.0%            7.0%            6.5%




                                  EXH 13-63
<PAGE>
     The effects of applying SFAS No. 123 in this pro forma disclosure are 
not indicative of future amounts.  The provisions of SFAS No. 123 were 
applicable prospectively and the above pro forma disclosures therefore do 
not include amortization of the fair value of awards prior to 1995.  Also, 
the Company expects to grant additional awards in future years.

     VOTING RIGHTS:  In accordance with the Parent Company's Articles of 
Incorporation, shares of common stock are generally entitled to one vote per 
share until they have been held by the same beneficial owner for a 
continuous period of 48 months, at which time they become entitled to 10 
votes per share.


(10)  STATUTORY ACCOUNTING AND DIVIDEND RESTRICTIONS

     Net assets of the insurance subsidiaries aggregated $4.2 billion at 
December 31, 1997, on a generally accepted accounting principles basis.  
AFLAC Japan accounted for $2.5 billion of these net assets.  

     The Company's insurance subsidiaries are required to report their 
results of operations and financial position to state insurance regulatory 
authorities, and in the case of AFLAC Japan, to the Japanese Ministry of 
Finance, on the basis of statutory accounting practices prescribed or 
permitted by such authorities.  As determined on a U.S. statutory accounting 
basis, net income of AFLAC was $335.5 million in 1997, $256.6 million in 
1996 and $194.3 million in 1995, and capital and surplus was $1.8 billion 
and $1.4 billion at December 31, 1997 and 1996, respectively.

     Reconciliations of AFLAC's net assets on a generally accepted 
accounting principles basis to net assets determined on a U.S. statutory 
accounting basis as of December 31 were as follows:

     (In thousands)                               1997            1996  
                                              -----------     -----------
Net assets on GAAP basis                      $ 4,174,818     $ 2,644,408
Adjustment of fixed-maturity securities
  from fair value to amortized cost            (3,315,880)     (2,385,328)
Elimination of deferred policy 
  acquisition costs                            (2,576,867)     (2,580,682)
Adjustment to policy liabilities                2,110,730       2,992,056
Elimination of deferred income taxes            1,642,431       1,030,111
Reduction in premiums receivable                  (83,664)        (83,946)
Establishment of asset valuation reserve         (116,915)       (188,131)
Elimination of statutory non-admitted assets      (84,378)        (73,321)
Difference in translation adjustment               67,523            (477)
Difference in accrued expenses                     24,293          63,244
Other, net                                        (70,786)        (12,413)
                                              -----------     -----------
  Net assets on U.S. statutory 
    accounting basis                          $ 1,771,305     $ 1,405,521
                                              ===========     =========== 


     The Parent Company depends on its subsidiaries for cash flow, primarily 
in the form of dividends and management fees.  Consolidated retained 
earnings in the accompanying financial statements largely represent 
undistributed earnings of the insurance subsidiaries.  Dividends, management 

                                  EXH 13-64
<PAGE>
fees (see Note 2) and other payments to the Parent Company by its insurance 
subsidiary are subject to various regulatory restrictions and approvals 
related to safeguarding the interests of insurance policyholders.  One of 
the primary considerations is that the insurance subsidiary must maintain 
adequate risk-based capital.  Also, the maximum amount of dividends that can 
be paid by insurance companies domiciled in the State of Georgia to 
shareholders without prior approval of the Commissioner of Insurance is the 
greater of the net gain from operations for the previous year determined 
under statutory accounting principles or 10% of statutory surplus as of the 
previous year-end.  Dividend payments by AFLAC during 1998 in excess of 
$329.7 million would require such approval.  Dividends paid by AFLAC during 
1997 were $66.5 million.

     A portion of AFLAC Japan annual earnings, as determined on a Japanese 
statutory accounting basis, can be remitted each year to AFLAC U.S. after 
satisfying various conditions imposed by Japanese regulatory authorities for 
protecting policyholders and obtaining remittance approvals from such 
authorities.  These conditions include compliance with risk-based capital 
guidelines for Japanese insurers.  Profit remittances to the United States 
can fluctuate due to changes in the amounts of Japanese regulatory earnings. 
Among other items, factors affecting regulatory earnings include Japanese 
regulatory accounting practices and fluctuations in currency translations of 
AFLAC Japan's U.S. dollar-denominated investments into yen.  Earnings were 
remitted from AFLAC Japan to AFLAC U.S. in the amount of $347.0 million in 
1997, $217.3 million in 1996 and $140.5 million in 1995.  Management expects 
to continue to obtain approvals from Japanese regulatory authorities for 
annual profit transfers.  

     Net assets (unaudited) of AFLAC Japan, based on Japanese statutory 
accounting practices, aggregated $400.0 million and $466.9 million at 
December 31, 1997 and 1996, respectively.  Japanese statutory accounting 
practices differ in many respects from U.S. generally accepted accounting 
principles.  Under Japanese statutory accounting practices, policy 
acquisition costs are charged off immediately, policy benefit and claim 
reserving methods are different, deferred income tax liabilities are not 
recognized, and investment securities are carried at cost less certain 
market value adjustments.


(11)  BENEFIT PLANS

     RETIREMENT PLANS:  The Company sponsors several defined-benefit 
retirement plans covering substantially all employees.  The retirement 
benefits for employees are generally based on years of service and formula-
determined salaries at retirement.  It is the Company's general policy to 
annually fund through a trust the accrued costs for the U.S. employee plans 
to the extent deductible for U.S. federal income tax purposes (such accrued 
costs are calculated under the frozen entry-age actuarial cost method).  A 
portion of the AFLAC Japan employee retirement program is funded under a 
group annuity arrangement with another insurance company.  An accrued 
liability is included in the consolidated financial statements for the 
unfunded portion of the AFLAC Japan program and supplemental plans for 
certain Japan and U.S. officers and their beneficiaries.





                                  EXH 13-65
<PAGE>
     The components of retirement expense and significant actuarial 
assumptions for the years ended December 31 are shown below.

                                1997             1996             1995
                           --------------   --------------   --------------
(In thousands)              Japan   U.S.     Japan   U.S.     Japan   U.S.
                           ------  ------   ------  ------   ------  ------
Basic employee plans:
  Service cost for 
    benefits earned 
    during the year       $ 2,224 $ 2,450  $ 2,169 $ 2,591  $ 2,610 $ 1,880
  Interest cost on 
    projected benefit
    obligations               982   3,132    1,031   3,142    1,148   2,686
  Less actual investment 
    return on plan assets    (894) (7,166)  (1,117) (4,429)    (518) (6,344)
  Net amortization
    and deferral              620   4,057      702   1,861      696   4,370
  Net curtailment gain          -    (377)       -       -        -       -
                            -----   -----    -----   -----    -----   ----- 
     Total retirement 
       expense for basic 
       employee plans       2,932   2,096    2,785   3,165    3,936   2,592
Officers, retirees and  
  beneficiaries - unfunded    
  supplemental plans        1,326  27,350    1,369  35,806    1,395  35,634
                            -----  ------    -----  ------    -----  ------ 
     Total retirement
       expense            $ 4,258 $29,446  $ 4,154 $38,971  $ 5,331 $38,226
                            =====  ======    =====  ======    =====  ====== 
Significant actuarial 
  assumptions:
  Discount rate for:
    Net periodic pension 
      costs                  4.0%    7.0%     4.0%    7.0%     4.0%    8.0%
    Benefit obligations      4.0     7.0      4.0     7.0      4.0     7.0
  Projected increase in 
    salary levels            3.5     5.0      3.5     5.0      3.5     5.0
  Expected long-term 
    return on plan assets    2.5     9.0      2.5     9.0      4.5     9.0


















                                  EXH 13-66
<PAGE>
     Reconciliations of the funded status of the basic employee plans with 
amounts recognized in the accompanying consolidated balance sheets as of 
December 31 were as follows:
                                           1997                  1996
                                     ----------------     ---------------- 
(In thousands)                        Japan     U.S.       Japan     U.S.  
                                     -------  -------     -------  ------- 
Plan assets, at fair value
  (primarily bonds, stocks 
  and insurance contracts)           $18,547  $45,530     $18,445  $37,574
                                      ------   ------      ------   ------ 
Actuarial present value of 
  benefit obligations:
   Accumulated benefit obligations,
     based on employee service to 
     date and present salary levels:
       Vested benefits                13,531   35,677      15,768   32,557
       Non-vested benefits             1,158    3,067          94    1,167
   Effect of assumed future 
     salary increases                 10,938   11,721       8,789   13,945
                                      ------   ------      ------   ------ 
   Projected benefit obligations      25,627   50,465      24,651   47,669
                                      ------   ------      ------   ------ 
Projected benefit obligations 
  in excess of plan assets            (7,080)  (4,935)     (6,206) (10,095)
Unamortized net losses (gains) from
  plan experience variations and
  changes in actuarial assumptions     1,160    3,539        (170)   9,731
Unrecognized prior service
  cost (credit)                          932      182       1,119     (222)
Unamortized net transition
  (gain) loss                            523     (961)        673   (1,083)
                                      ------   ------      ------   ------ 
   Prepaid retirement liability
     recognized in consolidated
     balance sheets                  $(4,465) $(2,175)    $(4,584) $(1,669)
                                      ======   ======      ======   ====== 

     In addition to the funded benefit obligations for basic employee plans, 
the accrued retirement liability for unfunded supplemental retirement plans 
for various officers and beneficiaries at December 31, 1997 and 1996, was 
$195.4 million and $165.7 million, respectively.  The actuarial present 
value of projected benefit obligations for these plans was $198.9 million 
and $170.2 million at December 31, 1997 and 1996, respectively.  The 
discount rates used were 4.0% for AFLAC Japan, and 7.0% for AFLAC U.S.  Such 
supplemental retirement plans include a lifetime obligation to the surviving 
spouse of the Company's former chairman of the board.  Benefits are payable 
at .5% of the Company's "net earnings" for the previous year as defined in 
the agreement.  

     POSTRETIREMENT BENEFITS:  In addition to pension benefits, 
substantially all U.S. employees of the Company participate in health care 
benefit plans.  Employees become eligible for these benefits, up to age 65, 
if they terminate employment after age 55 with 15 years of service.  Certain 
employees and retirees are eligible for nonmedical benefits.  The 
accumulated benefit obligation as of December 31, 1997 and 1996, was $10.1 
million and $9.4 million, respectively, based on an assumed discount rate of 
7.0% for both years.  
                                  EXH 13-67
<PAGE>
     Net postretirement benefit cost for the years ended December 31 
included the following components:

(In thousands)                             1997         1996         1995
                                          ------       ------       ------ 
Service cost                             $  313       $  296       $  229
Interest cost                               674          630          536
Amortization of unrecognized gains          (34)         (41)        (207)
                                          -----        -----        ----- 
   Postretirement benefit cost           $  953       $  885       $  558
                                          =====        =====        ===== 


     The discount rate used in 1997 for the periodic cost was 7%, and the 
projected health care cost trend rate was 11%, graded to 7% over four years. 
A one percentage point increase in the health care cost trend rate would 
increase the postretirement benefit obligation and the aggregate of service 
and interest costs by approximately 7.0% and 9.4%, respectively.  

     STOCK BONUS PLAN:  AFLAC U.S. maintains a stock bonus plan for eligible 
U.S. sales associates.  Contributions to the plan, which are determined 
based on sales of insurance policies, are made by AFLAC U.S. to a trust and 
are used to purchase the Parent Company's common stock for later 
distribution to the participants.  The participants are subject to vesting 
requirements based on years of service.  Any shares forfeited reduce future 
contributions of AFLAC U.S.  The net costs of this plan, which are included 
in deferred policy acquisition costs, amounted to $10.5 million in 1997, 
$8.9 million in 1996 and $8.0 million in 1995.


(12)  COMMITMENTS AND CONTINGENCIES

     LITIGATION:  The Company is a defendant in various litigation 
considered to be in the normal course of business.  Some of this litigation 
is pending in Alabama, where large punitive damages bearing little relation 
to the actual damages sustained by plaintiffs have been awarded against 
other companies, including insurers, in recent years.  Although the final 
results of any litigation cannot be predicted with certainty, the Company 
believes the outcome of the litigation still pending will not have a 
material adverse effect on the financial position of the Company.

     LAND PURCHASE COMMITMENT:  AFLAC Japan's administrative office building 
is located on partially leased land.  Under the terms of an agreement 
entered into in 1991, the Company is committed to purchase the leased land, 
at fair value, upon the demand of the owner.  As of December 31, 1997, the 
fair value of the leased land was estimated to be 1.9 billion yen ($14.8 
million).











                                  EXH 13-68
<PAGE>



MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL STATEMENTS

     Management is responsible for the consolidated financial statements of 
AFLAC Incorporated and subsidiaries.  The statements have been prepared in 
accordance with generally accepted accounting principles and include amounts 
based upon management's best estimates and judgments.  Informed judgments 
and estimates are used for those transactions not yet complete or for which 
the ultimate effects cannot be measured precisely.  Financial information 
elsewhere in this annual report is consistent with the information in the 
financial statements.  

     The Company's internal controls are designed to reasonably assure that 
AFLAC Incorporated's books and records reflect the transactions of the 
Company, that assets are safeguarded, and that the Company's established 
policies and procedures are followed.  The effectiveness of the controls 
system is supported by the selection and training of qualified personnel, an 
organizational structure that provides an appropriate division of 
responsibility, and a comprehensive internal audit program.

     The Company engages KPMG Peat Marwick LLP as independent auditors to 
audit its financial statements and express their opinion thereon.  Their 
audits include reviews and tests of the Company's internal controls to the 
extent they believe necessary to determine and conduct the audit procedures 
that support their opinion.  Members of that firm also have the right of 
full access to each member of management in conducting their audits.  The 
report of KPMG Peat Marwick LLP appears on the following page.

     The Audit Committee of the board of directors, which is composed of 
outside directors, serves in an oversight role to assure the integrity and 
objectivity of the Company's financial reporting process.  The Committee 
meets periodically with representatives of management, as well as the 
independent and internal auditors, to review matters of a material nature 
related to financial reporting and the planning, results and recommendations 
of audits.  The independent and internal auditors have free access to the 
Audit Committee, without management present, to discuss any matter they 
believe should be brought to the attention of the Committee.  The Committee 
is also responsible for making recommendations to the board of directors 
concerning the selection of the independent auditors.


 /s/ Daniel P. Amos
- ---------------------------------
Daniel P. Amos
President and Chief Executive Officer


 /s/ Kriss Cloninger III
- ---------------------------------
Kriss Cloninger III
Executive Vice President and Chief Financial Officer





                                  EXH 13-69
<PAGE>



INDEPENDENT AUDITORS' REPORT

The Shareholders and Board of Directors
AFLAC Incorporated:

     We have audited the accompanying consolidated balance sheets of AFLAC 
Incorporated and subsidiaries as of December 31, 1997 and 1996, and the 
related consolidated statements of earnings, shareholders' equity, cash 
flows and comprehensive income for each of the years in the three-year 
period ended December 31, 1997.  These consolidated financial statements are 
the responsibility of the company's management.  Our responsibility is to 
express an opinion on these consolidated financial statements based on our 
audits.

     We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable 
basis for our opinion.

     In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the financial position of AFLAC 
Incorporated and subsidiaries at December 31, 1997 and 1996, and the results 
of their operations and their cash flows for each of the years in the three-
year period ended December 31, 1997, in conformity with generally accepted 
accounting principles.


                                       KPMG PEAT MARWICK LLP


Atlanta, Georgia
January 29, 1998

















                                  EXH 13-70


<PAGE>
<TABLE>
                                           Unaudited Consolidated Quarterly Financial Data
                                               (In thousands, except per-share amounts)
<CAPTION>
Three Months ended,              March 31, 1997            June 30, 1997         September 30, 1997        December 31, 1997
- -----------------------------------------------------------------------------------------------------------------------------
                               Amount     % Change      Amount     % Change      Amount     % Change      Amount     % Change
- -----------------------------------------------------------------------------------------------------------------------------
<S>                         <C>           <C>        <C>           <C>        <C>           <C>        <C>           <C>
Total revenues              $ 1,707,543     (1.3)%   $ 2,008,687     15.3%    $ 1,789,620       .8%    $ 1,744,852     (5.8)%
Net earnings                     90,157      4.2         302,793    253.1          96,079      8.8          95,994    (28.2)
- -----------------------------------------------------------------------------------------------------------------------------
Per common share:
  Net earnings (basic)      $       .66      8.2%    $      2.22    263.9%    $       .70     11.1%    $       .72    (25.8)%
  Net earnings (diluted)            .64      8.5            2.14    262.7             .68      9.7             .69    (25.8)
  Cash dividends                    .10                      .115                     .115                     .115
- -----------------------------------------------------------------------------------------------------------------------------


- -----------------------------------------------------------------------------------------------------------------------------
Three Months ended,              March 31, 1996            June 30, 1996         September 30, 1996        December 31, 1996
- -----------------------------------------------------------------------------------------------------------------------------
                               Amount     % Change      Amount     % Change      Amount     % Change      Amount     % Change
- -----------------------------------------------------------------------------------------------------------------------------

Total revenues              $ 1,729,920       .9%    $ 1,741,657     (9.9)%   $ 1,775,579     (2.0)%   $ 1,853,047      7.0% 
Net earnings                     86,523      1.9          85,747     (7.7)         88,345       .4         133,748     60.5
- ------------------------------------------------------------------------------------------------------------------------------
Per common share:
  Net earnings (basic)      $       .61      7.0%    $       .61     (3.2)%   $       .63      3.3%    $       .97     64.4%
  Net earnings (diluted)            .59      5.4             .59     (3.3)            .62      3.3             .93     63.2
  Cash dividends                    .087                     .10                      .10                      .10
- -----------------------------------------------------------------------------------------------------------------------------















                                                              EXH 13-71
</TABLE>
 
 



 

 












72




<PAGE>























                                 EXHIBIT 21


































                                   EXH 21
<PAGE>

                            AFLAC INCORPORATED
                               SUBSIDIARIES 


The following list sets forth the subsidiaries of the Company:

                 Company                                  Jurisdiction
                 -------                                  ------------

AFLAC Broadcast Partners                                    Georgia
AFLAC International, Inc.                                   Georgia
AFLAC Broadcast Group, Inc.                                 Georgia
AFLAC Real Estate Holdings, Inc.                            Georgia
American Family Life Assurance Company of
  Columbus (AFLAC)                                          Georgia
American Family Life Assurance Company 
  of New York (AFLAC-NY)                                    New York
Communicorp, Inc.                                           Georgia
Hotel Columbus, Inc.                                        Georgia



The above subsidiaries are 100% directly owned by the Company, except:
          AFLAC-NY is 100% directly owned by AFLAC.
          AFLAC Broadcast Partners is 99% owned by AFLAC and
            1% owned by AFLAC Broadcast Group.
          Hotel Columbus, Inc. is inactive and is 30% owned
            by the Company





























                                   EXH 21-1
 



 

 










<PAGE>























                                 Exhibit 23


































                                   EXH 23
<PAGE>


KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.
Suite 2000
Atlanta, GA 30308







                       INDEPENDENT AUDITORS' CONSENT



The Shareholders and The Board of Directors
AFLAC Incorporated


We consent to incorporation by reference in Registration Statement Nos. 
33-64535 and 333-16533 on Form S-3, and 33-41552, 33-44720, 33-53737, 
333-01243 and 333-27883 on Form S-8 of AFLAC Incorporated of our report 
dated January 29, 1998, relating to the consolidated balance sheets of AFLAC 
Incorporated and Subsidiaries as of December 31, 1997 and 1996, and the 
related consolidated statements of earnings, shareholders' equity, cash 
flows, and comprehensive income for each of the years in the three-year 
period ended December 31, 1997, which report appears in the 1997 annual 
report to shareholders and is incorporated by reference in the December 31, 
1997, annual report on Form 10-K of AFLAC Incorporated.




                                         KPMG PEAT MARWICK LLP




Atlanta, Georgia
March 26, 1998















                                   EXH 23-1
 



 

 










<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-K for the
year ended December 31, 1997, and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<DEBT-HELD-FOR-SALE>                        22,437,818
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     146,326
<MORTGAGE>                                      14,137
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              22,644,235
<CASH>                                         235,675
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,581,828
<TOTAL-ASSETS>                              29,454,005
<POLICY-LOSSES>                             19,409,349
<UNEARNED-PREMIUMS>                            276,673
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          199,046
<NOTES-PAYABLE>                                523,209
                                0
                                          0
<COMMON>                                        15,819
<OTHER-SE>                                   3,414,653
<TOTAL-LIABILITY-AND-EQUITY>                29,454,005
                                   5,873,661
<INVESTMENT-INCOME>                          1,077,715
<INVESTMENT-GAINS>                             (5,440)
<OTHER-INCOME>                                 304,766<F1>
<BENEFITS>                                   4,833,077
<UNDERWRITING-AMORTIZATION>                    180,417
<UNDERWRITING-OTHER>                         1,372,388
<INCOME-PRETAX>                                864,820<F1>
<INCOME-TAX>                                   279,797
<INCOME-CONTINUING>                            585,023<F2>
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   585,023<F2>
<EPS-PRIMARY>                                     4.30<F2>
<EPS-DILUTED>                                     4.16<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes $267,223 gain from the sale of the television business.
<F2>Includes $211,190 after-tax gain ($1.55 basic earnings per share, $1.50
diluted earnings per share) from the sale of the television business.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended September 30, 1997.  This information is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<DEBT-HELD-FOR-SALE>                        22,773,606
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     151,810
<MORTGAGE>                                      15,817
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              22,992,054<F1>
<CASH>                                         224,783<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,672,684
<TOTAL-ASSETS>                              29,808,634
<POLICY-LOSSES>                             21,184,683
<UNEARNED-PREMIUMS>                            278,577
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          240,574
<NOTES-PAYABLE>                                413,511
                                0
                                          0
<COMMON>                                        15,808
<OTHER-SE>                                   2,777,967
<TOTAL-LIABILITY-AND-EQUITY>                29,808,634
                                   4,412,040
<INVESTMENT-INCOME>                            798,946
<INVESTMENT-GAINS>                             (5,703)
<OTHER-INCOME>                                 300,567<F2>
<BENEFITS>                                   3,632,839
<UNDERWRITING-AMORTIZATION>                    133,381
<UNDERWRITING-OTHER>                         1,019,740
<INCOME-PRETAX>                                719,890<F2>
<INCOME-TAX>                                   230,861
<INCOME-CONTINUING>                            489,029<F3>
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   489,029<F3>
<EPS-PRIMARY>                                     3.58<F3><F4>
<EPS-DILUTED>                                     3.46<F3><F4>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Includes $267,223 gain from the sale of the television business in 1997.
<F3>Includes $211,190 after-tax gain ($1.55 basic earnings per share, $1.50
diluted earnings per share) from the sale of the television business
in 1997.
<F4>Restated for Statement of Financial Accounting Standard No. 128,
Earnings Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended June 30, 1997.  This information is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               JUN-30-1997
<DEBT-HELD-FOR-SALE>                        22,390,967
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     156,273
<MORTGAGE>                                      16,524
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              22,614,774<F1>
<CASH>                                         541,605<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,745,129
<TOTAL-ASSETS>                              30,188,858
<POLICY-LOSSES>                             21,099,438
<UNEARNED-PREMIUMS>                            291,516
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          206,842
<NOTES-PAYABLE>                                539,249
                                0
                                          0
<COMMON>                                        15,782
<OTHER-SE>                                   2,628,519
<TOTAL-LIABILITY-AND-EQUITY>                30,188,858
                                   2,903,343
<INVESTMENT-INCOME>                            518,630
<INVESTMENT-GAINS>                             (1,135)
<OTHER-INCOME>                                 295,392<F2>
<BENEFITS>                                   2,391,749
<UNDERWRITING-AMORTIZATION>                     87,475
<UNDERWRITING-OTHER>                           672,926
<INCOME-PRETAX>                                564,080<F2>
<INCOME-TAX>                                   171,130
<INCOME-CONTINUING>                            392,950<F3>
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   392,950<F3>
<EPS-PRIMARY>                                     2.87<F3><F4>
<EPS-DILUTED>                                     2.77<F3><F4>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Includes $267,223 gain from the sale of the television business in 1997.
<F3>Includes $211,190 after-tax gain ($1.55 basic earnings per share, $1.50
diluted earnings per share) from the sale of the television business
in 1997.
<F4>Restated for Statement of Financial Accounting Standard No. 128,
Earnings Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended March 31, 1997.  This information is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<DEBT-HELD-FOR-SALE>                        19,535,132
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     137,044
<MORTGAGE>                                      16,772
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              19,739,498<F1>
<CASH>                                         919,452<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,517,646
<TOTAL-ASSETS>                              27,107,769
<POLICY-LOSSES>                             19,078,960
<UNEARNED-PREMIUMS>                            279,398
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          191,436
<NOTES-PAYABLE>                                496,153
                                0
                                          0
<COMMON>                                        15,735
<OTHER-SE>                                   2,281,321
<TOTAL-LIABILITY-AND-EQUITY>                27,107,769
                                   1,436,087
<INVESTMENT-INCOME>                            251,629
<INVESTMENT-GAINS>                               (443)
<OTHER-INCOME>                                  20,270
<BENEFITS>                                   1,187,069
<UNDERWRITING-AMORTIZATION>                     41,662
<UNDERWRITING-OTHER>                           329,693
<INCOME-PRETAX>                                149,119
<INCOME-TAX>                                    58,962
<INCOME-CONTINUING>                             90,157
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    90,157
<EPS-PRIMARY>                                      .66<F2>
<EPS-DILUTED>                                      .64<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-K
for the year ended December 31, 1996. Certain items have been restated in
Form 10-K for the year ended December 31, 1997. This information is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<DEBT-HELD-FOR-SALE>                        20,327,726
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     136,328
<MORTGAGE>                                      17,802
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              20,535,012<F1>
<CASH>                                         209,095<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,582,946
<TOTAL-ASSETS>                              25,020,384
<POLICY-LOSSES>                             19,736,430
<UNEARNED-PREMIUMS>                            288,976
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          208,799
<NOTES-PAYABLE>                                353,533
                                0
                                          0
<COMMON>                                        15,724
<OTHER-SE>                                   2,109,845
<TOTAL-LIABILITY-AND-EQUITY>                25,020,384
                                   5,910,036
<INVESTMENT-INCOME>                          1,021,955
<INVESTMENT-GAINS>                               1,980
<OTHER-INCOME>                                 166,232<F2>
<BENEFITS>                                   4,895,522
<UNDERWRITING-AMORTIZATION>                    162,475
<UNDERWRITING-OTHER>                         1,392,205
<INCOME-PRETAX>                                650,001<F2>
<INCOME-TAX>                                   255,638
<INCOME-CONTINUING>                            394,363<F3>
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   394,363<F3>
<EPS-PRIMARY>                                     2.81<F3><F4>
<EPS-DILUTED>                                     2.73<F3><F4>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Includes $60,264 gain from the sale of a television station on
December 31, 1996.
<F3>Includes $48,211 after tax gain ($.34 basic earnings per share, $.33
diluted earnings per share) from the sale of a television station on
December 31, 1996.
<F4>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended September 30, 1996.  This information is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<DEBT-HELD-FOR-SALE>                        20,099,428
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     130,751
<MORTGAGE>                                      18,262
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              20,301,924<F1>
<CASH>                                         153,953<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,594,188
<TOTAL-ASSETS>                              25,590,045
<POLICY-LOSSES>                             19,679,468
<UNEARNED-PREMIUMS>                            283,549
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          216,128
<NOTES-PAYABLE>                                370,516
                                0
                                          0
<COMMON>                                        15,687
<OTHER-SE>                                   2,017,983
<TOTAL-LIABILITY-AND-EQUITY>                25,590,045
                                   4,405,081
<INVESTMENT-INCOME>                            761,993
<INVESTMENT-GAINS>                               3,921
<OTHER-INCOME>                                  76,161
<BENEFITS>                                   3,651,644
<UNDERWRITING-AMORTIZATION>                    123,413
<UNDERWRITING-OTHER>                         1,027,713
<INCOME-PRETAX>                                444,386
<INCOME-TAX>                                   183,771
<INCOME-CONTINUING>                            260,615
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   260,615
<EPS-PRIMARY>                                     1.85<F2>
<EPS-DILUTED>                                     1.80<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended June 30, 1996.  This information is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<DEBT-HELD-FOR-SALE>                        19,159,359
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     121,847
<MORTGAGE>                                      19,164
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              19,349,150<F1>
<CASH>                                         448,612<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,558,524
<TOTAL-ASSETS>                              24,670,879
<POLICY-LOSSES>                             18,922,912
<UNEARNED-PREMIUMS>                            289,060
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          196,150
<NOTES-PAYABLE>                                412,997
                                0
                                          0
<COMMON>                                        15,683
<OTHER-SE>                                   2,011,603
<TOTAL-LIABILITY-AND-EQUITY>                24,670,879
                                   2,917,847
<INVESTMENT-INCOME>                            504,284
<INVESTMENT-GAINS>                               (429)
<OTHER-INCOME>                                  49,875
<BENEFITS>                                   2,417,060
<UNDERWRITING-AMORTIZATION>                     82,564
<UNDERWRITING-OTHER>                           680,528
<INCOME-PRETAX>                                291,425
<INCOME-TAX>                                   119,155
<INCOME-CONTINUING>                            172,270
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   172,270
<EPS-PRIMARY>                                     1.22<F2>
<EPS-DILUTED>                                     1.18<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-Q
for the quarter ended March 31, 1996.  This information is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<DEBT-HELD-FOR-SALE>                        19,284,739
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     117,956
<MORTGAGE>                                      20,324
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              19,469,222<F1>
<CASH>                                         374,195<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,557,914
<TOTAL-ASSETS>                              25,375,910
<POLICY-LOSSES>                             18,861,350
<UNEARNED-PREMIUMS>                            296,898
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          195,927
<NOTES-PAYABLE>                                436,095
                                0
                                          0
<COMMON>                                        15,666
<OTHER-SE>                                   2,072,179
<TOTAL-LIABILITY-AND-EQUITY>                25,375,910
                                   1,456,363
<INVESTMENT-INCOME>                            251,399
<INVESTMENT-GAINS>                               (643)
<OTHER-INCOME>                                  22,801
<BENEFITS>                                   1,209,009
<UNDERWRITING-AMORTIZATION>                     41,216
<UNDERWRITING-OTHER>                           332,512
<INCOME-PRETAX>                                147,183
<INCOME-TAX>                                    60,660
<INCOME-CONTINUING>                             86,523
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    86,523
<EPS-PRIMARY>                                      .61<F2>
<EPS-DILUTED>                                      .59<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This restated schedule contains summary financial information extracted
from the Company's consolidated financial statements as filed in Form 10-K
for the year ended December 31, 1995. Certain items have been restated in
Form 10-K for the year ended December 31, 1997. This information is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<DEBT-HELD-FOR-SALE>                        19,675,006
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     108,062
<MORTGAGE>                                      22,213
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              19,854,517<F1>
<CASH>                                         190,447<F1>
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,565,027
<TOTAL-ASSETS>                              25,216,509
<POLICY-LOSSES>                             19,016,591
<UNEARNED-PREMIUMS>                            301,452
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          195,461
<NOTES-PAYABLE>                                327,268
                                0
                                          0
<COMMON>                                        15,636
<OTHER-SE>                                   2,118,505
<TOTAL-LIABILITY-AND-EQUITY>                25,216,509
                                   6,070,830
<INVESTMENT-INCOME>                          1,024,960
<INVESTMENT-GAINS>                               (270)
<OTHER-INCOME>                                  95,100
<BENEFITS>                                   5,034,266
<UNDERWRITING-AMORTIZATION>                    168,779
<UNDERWRITING-OTHER>                         1,386,580
<INCOME-PRETAX>                                600,995
<INCOME-TAX>                                   251,938
<INCOME-CONTINUING>                            349,057
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   349,057
<EPS-PRIMARY>                                     2.40<F2>
<EPS-DILUTED>                                     2.33<F2>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Restated to reflect change in method of reporting cash to include cash
equivalents.
<F2>Restated for Statement of Financial Accounting Standard No. 128, Earnings
Per Share.
</FN>
        

</TABLE>


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