AFLAC INC
10-Q, 1998-08-12
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549


                                  FORM 10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                   OF THE SECURITIES EXCHANGE ACT of 1934



                    For the quarter ended June 30, 1998
                         Commission File No. 1-7434




                             AFLAC INCORPORATED
            ------------------------------------------------------
            (Exact name of Registrant as specified in its charter)



         GEORGIA                                             58-1167100    
- -------------------------------                         -------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                          Identification No.)




                    1932 WYNNTON ROAD, COLUMBUS, GEORGIA 31999
               -----------------------------------------------------
               (Address of principal executive offices and zip code)


        Registrant's telephone number, including area code (706) 323-3431

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.
Yes   X   .  No       .
    ------      ------

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

           Class                                         August 5, 1998
- ----------------------------                            ------------------
Common Stock, $.10 Par Value                            266,965,040 shares





<PAGE>

                       AFLAC INCORPORATED AND SUBSIDIARIES
  
                                     INDEX

                                                                      Page
                                                                       No.
                                                                      ----
Part I.  Financial Information:

     Item 1.  Financial Statements
       Consolidated Balance Sheets -
          June 30, 1998 and December 31, 1997....................       1

       Consolidated Statements of Earnings -
         Three Months Ended June 30, 1998 and 1997
         Six Months Ended June 30, 1998 and 1997.................       3

       Consolidated Statements of Shareholders' Equity -
         Six Months Ended June 30, 1998 and 1997.................       5

       Consolidated Statements of Cash Flows -
         Six Months Ended June 30, 1998 and 1997.................       6

       Consolidated Statements of Comprehensive Income -
         Three Months Ended June 30, 1998 and 1997
         Six Months Ended June 30, 1998 and 1997.................       8

       Notes to Consolidated Financial Statements................       9

       Review by Independent Certified Public 
         Accountants.............................................      15

       Independent Auditors' Report..............................      16

     Item 2.  Management's Discussion and Analysis of 
       Financial Condition and Results of Operations.............      17

     Item 3.  Quantitative and Qualitative Disclosures
       about Market Risk.........................................      31


Part II.  Other Information:

     Item 1.  Legal Proceedings..................................      35

     Item 6.  Exhibits and Reports on Form 8-K...................      35



Items other than those listed above are omitted because they are not 
required or are not applicable.






                                     i
<PAGE>
                       Part I.  Financial Information

                     AFLAC INCORPORATED AND SUBSIDIARIES
                         Consolidated Balance Sheets
                               (In thousands)

                                                   June 30, 
                                                     1998      December 31,
                                                  (Unaudited)      1997
                                                -------------  -------------
ASSETS:
 Investments and cash:
  Securities available for sale, at fair value:
    Fixed maturities (amortized cost,
      $18,745,527 in 1998 and 
      $19,121,128 in 1997)                      $ 22,234,150   $ 22,437,818
    Equity securities (cost, $84,273 in
      1998 and $80,270 in 1997)                      170,101        146,326
  Mortgage loans and other                             7,878         16,747
  Short-term investments                              44,949         43,344
  Cash and cash equivalents                          344,380        235,675
                                                ------------   ------------
    Total investments and cash                    22,801,458     22,879,910
 Receivables, primarily premiums                     220,563        213,469
 Receivables for security transactions                23,805          2,184
 Accrued investment income                           273,240        264,956
 Deferred policy acquisition costs                 2,529,487      2,581,828
 Property and equipment, net                         367,276        386,049
 Securities held as collateral for
   loaned securities                                       -      3,034,241
 Other                                                90,912         91,368
                                                ------------   ------------
    Total assets                                $ 26,306,741   $ 29,454,005
                                                ============   ============ 

See the accompanying Notes to Consolidated Financial Statements.


(continued)



















                                     1
<PAGE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                   Consolidated Balance Sheets (continued)
                (In thousands, except for per-share amounts)

                                                  June 30,    
                                                    1998      December 31,
                                                 (Unaudited)       1997
                                                ------------  -------------
Liabilities and Shareholders' Equity:
  Liabilities:
    Policy liabilities:
      Future policy benefits                    $ 18,355,984   $ 18,398,830
      Unpaid policy claims                         1,027,749      1,010,519
      Unearned premiums                              263,901        276,673
      Other policyholders' funds                     189,073        199,046
                                                ------------   ------------
        Total policy liabilities                  19,836,707     19,885,068
    Notes payable                                    522,597        523,209
    Income taxes                                   1,663,750      1,827,337
    Payables for return of collateral on
      loaned securities                                    -      3,034,241
    Payables for security transactions               107,036        215,654
    Other                                            641,469        538,024
                                                ------------   ------------
      Total liabilities                           22,771,559     26,023,533
                                                ------------   ------------
  Shareholders' equity:
    Common stock of $.10 par value.  Authorized
      400,000 shares; issued 317,358 shares in
      1998 and 316,380 shares in 1997                 31,736         15,819
    Additional paid-in capital                       222,283        227,292
    Retained earnings                              2,672,850      2,442,309
    Accumulated other comprehensive income:
      Unrealized foreign currency
        translation gains                            212,904        274,074
      Unrealized gains on securities
        available for sale                         1,245,597      1,284,717
                                                ------------   ------------
        Total accumulated other 
          comprehensive income                     1,458,501      1,558,791
    Treasury stock, at average cost                 (849,313)      (812,672)
    Notes receivable for stock purchases                (875)        (1,067)
                                                ------------   ------------
      Total shareholders' equity                   3,535,182      3,430,472
                                                ------------   ------------
      Total liabilities and
        shareholders' equity                    $ 26,306,741   $ 29,454,005
                                                ============   ============
      Shareholders' equity per share            $      13.26   $      12.88
                                                ============   ============

See the accompanying Notes to Consolidated Financial Statements.

Share and per-share amounts have been adjusted to reflect the two-for-one 
stock split issued June 8, 1998.


                                     2


<PAGE>
<TABLE>
                                                AFLAC INCORPORATED AND SUBSIDIARIES
                                                Consolidated Statements of Earnings
<CAPTION>
(In thousands, except for                                Three Months Ended June 30,           Six Months Ended June 30,
 per-share amounts - Unaudited)                          ---------------------------          ---------------------------
                                                             1998            1997                 1998            1997
                                                         -----------     -----------          -----------     -----------
<S>                                                      <C>             <C>                  <C>             <C>
Revenues:
  Premiums, principally supplemental health insurance    $ 1,423,974     $ 1,467,256          $ 2,896,373     $ 2,903,343
  Net investment income                                      275,573         267,001              554,136         518,630
  Realized investment gains (losses)                            (451)           (692)                (268)         (1,135)
  Gain on sale of television business                              -         267,223                    -         267,223
  Other income                                                 4,405           7,899               10,286          28,169
                                                          ----------      ----------           ----------      ----------
        Total revenues                                     1,703,501       2,008,687            3,460,527       3,716,230
                                                          ----------      ----------           ----------      ----------
Benefits and expenses:
  Benefits and claims                                      1,170,613       1,204,680            2,384,537       2,391,749
  Acquisition and operating expenses:
    Amortization of deferred policy acquisition costs         51,101          45,813               98,565          87,475
    Insurance commissions                                    185,120         194,309              377,157         383,112
    Insurance expenses                                       118,326         124,741              235,915         230,291
    Provision for mandated policyholder protection fund            -               -              111,279               -
    Interest expense                                           3,391           4,113                6,664           7,447
    Other operating expenses                                  14,761          20,070               32,697          52,076
                                                          ----------      ----------           ----------      ----------
        Total acquisition and operating expenses             372,699         389,046              862,277         760,401
                                                          ----------      ----------           ----------      ----------
        Total benefits and expenses                        1,543,312       1,593,726            3,246,814       3,152,150
                                                          ----------      ----------           ----------      ----------
        Earnings before income taxes                         160,189         414,961              213,713         564,080
Income taxes:
  Operations                                                  57,509         112,168               71,751         171,130
  Deferred tax benefit from Japan tax rate reduction               -               -             (121,120)              -
                                                          ----------      ----------           ----------      ----------
        Total income tax expense (benefit)                    57,509         112,168              (49,369)        171,130
                                                          ----------      ----------           ----------      ----------
        Net earnings                                     $   102,680     $   302,793          $   263,082     $   392,950
                                                          ==========      ==========           ==========      ==========
(continued on next page)
                                                               3
</TABLE>
<PAGE>
<TABLE>
                                             AFLAC INCORPORATED AND SUBSIDIARIES
                                        Consolidated Statements of Earnings (continued)
<CAPTION>
(In thousands, except for                           Three Months Ended June 30,           Six Months Ended June 30,
 per-share amounts - Unaudited)                     ---------------------------          ---------------------------
                                                        1998            1997                 1998            1997
                                                    -----------     -----------          -----------     -----------
<S>                                                 <C>             <C>                  <C>             <C>
Net earnings per share:
  Basic                                             $       .38     $      1.11          $       .99     $      1.44
  Diluted                                                   .37            1.07                  .95            1.39
                                                     ==========      ==========           ==========      ==========
Shares used in computing earnings per share:
  Basic                                                 267,138         273,222              266,985         273,735
  Diluted                                               276,574         282,873              276,435         283,250
                                                     ==========      ==========           ==========      ==========
Cash dividends per share                            $      .065     $      .058          $      .123     $      .108
                                                     ==========      ==========           ==========      ==========


See the accompanying Notes to Consolidated Financial Statements.
Share and per-share amounts have been adjusted to reflect the two-for-one stock split issued June 8, 1998.



















                                                               4
</TABLE>


<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                 Consolidated Statements of Shareholders' Equity

(In thousands - Unaudited)                        Six Months Ended June 30,
                                                ----------------------------
                                                    1998            1997
                                                 ----------      ----------
Common stock:
  Balance at beginning of year                  $    15,819     $    15,724
  Exercise of stock options                              53              58
  Two-for-one stock split                            15,864               -
                                                 ----------      ----------
  Balance at end of period                           31,736          15,782
                                                 ----------      ----------
Additional paid-in capital:
  Balance at beginning of year                      227,292         208,994
  Exercise of stock options                           4,350           1,973
  Gain on treasury stock reissued                     6,505           5,456
  Two-for-one stock split                           (15,864)              -
                                                 ----------      ----------
  Balance at end of period                          222,283         216,423
                                                 ----------      ----------
Retained earnings:
  Balance at beginning of year                    2,442,309       1,917,794
  Net earnings                                      263,082         392,950
  Cash dividends ($.123 per share
   in 1998 and $.108 in 1997)                       (32,541)        (29,418)
                                                 ----------      ----------
  Balance at end of period                        2,672,850       2,281,326
                                                 ----------      ----------
Accumulated other comprehensive income:
  Balance at beginning of year                    1,558,791         509,936
  Change in unrealized foreign currency
   translation gains (losses) during
   period, net of income taxes                      (61,170)        (13,355)
  Unrealized gains (losses) on securities
   available for sale during period, net
   of income taxes and reclassification
   adjustments                                      (39,120)        235,130
                                                 ----------      ----------
   Balance at end of period                       1,458,501         731,711
                                                 ----------      ----------
Treasury stock:
  Balance at beginning of year                     (812,672)       (526,425)
  Purchases of treasury stock                       (50,843)        (87,213)
  Cost of shares issued to sales associates
   stock bonus plan and dividend
   reinvestment plan                                 14,202          13,179
                                                 ----------      ----------
  Balance at end of period                         (849,313)       (600,459)
                                                 ----------      ----------
Notes receivable for stock purchases                   (875)           (482)
                                                 ----------      ----------
  Total shareholders' equity                    $ 3,535,182     $ 2,644,301
                                                 ==========      ==========
See the accompanying Notes to Consolidated Financial Statements.
Per-share amounts have been adjusted to reflect the two-for-one stock split 
issued June 8, 1998.
                                     5
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
                          (In thousands - Unaudited)

                                                    Six Months Ended
                                                        June 30,
                                               -----------------------------
                                                   1998             1997
                                               ------------     ------------
Cash flows from operating activities:
  Net earnings                                 $   263,082      $   392,950
  Adjustments to reconcile net earnings to
   net cash provided by operating activities:
    Increase in policy liabilities               1,099,219        1,156,038
    Deferred income taxes                         (174,190)          23,411
    Change in income taxes payable                  42,980           34,697
    Increase in deferred policy
     acquisition costs                            (101,705)        (126,413)
    Change in receivables and
     advance premiums                              (13,955)              71
    Gain on sale of television business                  -         (267,223)
    Provision for mandated policyholder
     protection fund                               111,279                -
    Other, net                                    (114,852)         (17,572)
                                                ----------       ----------
      Net cash provided by operating
       activities                                1,111,858        1,195,959
                                                ----------       ----------
Cash flows from investing activities:
  Proceeds from investments sold or matured:
    Fixed-maturity securities sold                 449,550        1,152,458
    Fixed-maturity securities matured              497,818          218,882
    Equity securities                               15,749           21,141
    Mortgage loans and other investments, net        8,643            1,406
    Short-term investments, net                          -           48,014 
  Costs of investments acquired:
    Fixed-maturity securities                   (1,895,592)      (2,715,490)
    Equity securities                              (19,445)         (21,765)
    Short-term investments, net                     (2,029)               -
  Proceeds from sale of television business              -          350,633
  Additions to property and equipment, net         (13,431)          (2,089)
                                                ----------       ---------- 
     Net cash used by
       investing activities                    $  (958,737)     $  (946,810)
                                                ----------       ---------- 


(continued)










                                     6
<PAGE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                Consolidated Statements of Cash Flows (continued)
                           (In thousands - Unaudited)

                                                    Six Months Ended
                                                        June 30,
                                               -----------------------------
                                                   1998             1997
                                               ------------     ------------ 

Cash flows from financing activities:
  Proceeds from borrowings                     $    43,571      $   184,689
  Principal payments under debt
   obligations                                      (9,281)         (19,592)
  Dividends paid to shareholders                   (32,541)         (29,418)
  Purchases of treasury stock                      (50,843)         (87,213)
  Treasury stock reissued                           20,707           18,635
  Other, net                                         4,405            2,031
                                                ----------       ----------
    Net cash provided/(used) by 
      financing activities                         (23,982)          69,132
                                                ----------       ----------
Effect of exchange rate changes on cash
  and cash equivalents                             (20,434)          14,229
                                                ----------       ----------
    Net change in cash and cash equivalents        108,705          332,510

Cash and cash equivalents, beginning of year       235,675          209,095
                                                ----------       ----------
Cash and cash equivalents, end of period       $   344,380      $   541,605
                                                ==========       ========== 

Supplemental disclosures of cash
  flow information:
    Cash payments during the period for:
      Interest on debt obligations             $     6,755      $     5,507
      Income taxes                                 193,443          112,092


See the accompanying Notes to Consolidated Financial Statements.

















                                     7


<PAGE>
<TABLE>
                                              AFLAC INCORPORATED AND SUBSIDIARIES
                                        Consolidated Statements of Comprehensive Income
                                                   (In thousands - Unaudited)
<CAPTION>
                                                           Three Months Ended                     Six Months Ended
                                                                June 30,                              June 30,
                                                       ---------------------------          ----------------------------
                                                           1998            1997                 1998            1997
                                                       ------------    ------------         ------------    ------------
<S>                                                    <C>             <C>                  <C>             <C>
Net earnings                                           $   102,680     $   302,793          $   263,082     $   392,950
                                                        ----------      ----------           ----------      ----------
Other comprehensive income, before
 income taxes:   
  Foreign currency translation adjustments:
    Change in unrealized foreign currency
      translation gains (losses) during
      the period                                            33,506         (24,321)              40,242         (13,864)
    Reclassification adjustment for realized
      currency loss on sale of subsidiary
      included in net earnings                                   -               -                    -             509
  Unrealized gains (losses) on securities
   available for sale:
    Unrealized holding gains (losses) 
      occurring during the period                           37,386         100,494              (10,935)        431,765
    Reclassification adjustment for realized
      (gains) losses included in net earnings                 (534)            606                 (510)          1,050
                                                       -----------     -----------          -----------     -----------
        Total other comprehensive income,
         before income taxes                                70,358          76,779               28,797         419,460

Deferred income tax expense related to items
 of other comprehensive income                              43,614          10,101              129,087         197,685
                                                       -----------     -----------          -----------     -----------
        Other comprehensive income (loss),
         net of income taxes                                26,744          66,678             (100,290)        221,775
                                                       -----------     -----------          -----------     -----------
        Total comprehensive income                     $   129,424     $   369,471          $   162,792     $   614,725
                                                       ===========     ===========          ===========     ===========


                                                               8
</TABLE>


<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
                 Notes to Consolidated Financial Statements

1.  Basis of Presentation

     In the opinion of management, the accompanying unaudited consolidated 
financial statements of AFLAC Incorporated and subsidiaries (the "Company") 
contain all adjustments necessary to fairly present the financial position 
as of June 30, 1998, and the results of operations and comprehensive income 
for the three-month and six-month periods ended June 30, 1998 and 1997, and 
statements of cash flows and shareholders' equity for the six months ended 
June 30, 1998 and 1997. Results of operations for interim periods are not 
necessarily indicative of results for the entire year.  

     The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates, based 
on the best information available, in recording transactions resulting from 
business operations.  The balance sheet amounts that involve a greater 
extent of accounting estimates and actuarial determinations subject to 
future changes are: deferred policy acquisition costs, liabilities for 
future policy benefits and unpaid policy claims, accrued liabilities for 
unfunded retirement plans for various officers and beneficiaries, and 
contingent liabilities.  As additional information becomes available (or 
actual amounts are determinable), the recorded estimates may be revised and 
reflected in operating results.  Although some variability is inherent in 
these estimates, management believes the amounts provided are adequate.

     The financial statements should be read in conjunction with the 
financial statements included in the Company's annual report to shareholders 
for the year ended December 31, 1997.  

     On May 4, 1998, the board of directors declared a two-for-one stock 
split.  This split was payable to shareholders of record as of May 22, 1998, 
and the additional shares were issued on June 8, 1998.  All share and per-
share amounts in the accompanying financial statements have been restated 
for this split.


2.  Accounting Pronouncements

     The Company adopted Statement of Financial Accounting Standards (SFAS) 
No. 125, Accounting for Transfers and Servicing of Financial Assets and 
Extinguishments of Liabilities, on January 1, 1997.  This Statement was 
amended by SFAS No. 127, Deferral of the Effective Date of Certain 
Provisions of FASB Statement No. 125.  These statements established criteria 
for those transactions concerning secured obligations and collateral, which 
must be applied prospectively to all applicable transactions that occurred 
after December 31, 1997.  Beginning in 1998, as required by these standards, 
the Company no longer recognizes securities held as collateral as an asset, 
nor the related liability for the return of such collateral for loan 
agreements entered into after December 31, 1997.  The adoption of SFAS No. 
125 and No. 127 had no material effect on the Company's net earnings or 
shareholders' equity.

     SFAS No. 131, Disclosures about Segments of an Enterprise and Related 
Information, was issued in June 1997.  This Statement requires that 
companies disclose segment data on the basis that is used internally by 

                                     9
<PAGE>
management for evaluating segment performance and allocating resources to 
segments.  This Statement requires that a company report a measure of 
segment profit or loss, certain specific revenue and expense items, and 
segment assets.  SFAS No. 131 is effective for financial statements issued 
for annual periods beginning in 1998 and for interim periods beginning in 
1999.  The Company's current definition of its business segments will not 
change.

     In February 1998, the Financial Accounting Standards Board issued SFAS 
No. 132, Employer's Disclosures about Pensions and Other Postretirement 
Benefits.  This Statement revises disclosures about pension and other 
postretirement benefit plans, but does not change the measurement or 
recognition of these plans.  This Statement is effective for 1998, and the 
new disclosures will be included in the year-end financial statements.

     SFAS No. 133, Accounting for Derivative Instruments and Hedging 
Activities, was issued in June 1998.  This Statement establishes accounting 
and reporting standards for derivative instruments, including certain 
derivative instruments embedded in other contracts, and for hedging 
activities.  It requires that an entity recognize all derivatives as either 
assets or liabilities in the balance sheet and measure those instruments at 
fair value.  The accounting for changes in the fair value of a derivative 
will be included in either earnings or other comprehensive income depending 
on the derivatives intended use.  The Company is currently evaluating this 
standard, which is effective January 1, 2000.

     The Accounting Standards Executive Committee issued Statement of 
Position (SOP) 97-3 in December 1997.  This SOP provides guidance for 
determining when an entity should recognize a liability for guaranty fund 
and other insurance-related assessments.  It also provides guidance on how 
to measure the liability.  This SOP is effective for 1999.  The Company's 
present accounting method for guaranty fund and other insurance-related 
assessments substantially conforms to the requirements of this SOP.

     In March 1998, SOP 98-1, Accounting for the Costs of Computer Software 
Developed or Obtained for Internal Use, was issued.  This SOP provides 
guidance for determining whether costs of software developed or obtained for 
internal use should be capitalized or expensed as incurred.  In the past, 
the Company has expensed all such costs as they were incurred.  This SOP is 
effective beginning in 1999. 


3.  Japanese Income Taxes 

     In March 1997, the Japanese government ratified income tax provisions 
that increased income taxes on investment income and realized gains received 
by foreign companies operating in Japan from securities issued from their 
home country.  These provisions are effective for 1998. Management has 
mitigated some of the income tax impact on operating earnings through 
investment alternatives and by restructuring portions of the existing 
investment portfolio.  Management estimates the net impact of this tax 
change, after mitigation, will decrease net operating earnings for the year 
1998 by $13 million.

     As a result of this Japanese tax change, the provision for deferred 
income taxes in the statements of comprehensive income for the six months 
ended June 30, 1998, includes $58.7 million, for Japanese income taxes on 

                                     10
<PAGE>
unrealized gains existing as of January 1, 1998, on AFLAC Japan's dollar-
denominated securities available for sale.  Also, the remainder of the 
provision for deferred income taxes on comprehensive income for the six 
months ended June 30, 1998, primarily consists of Japanese income taxes on 
certain unrealized foreign currency gains that arise only for Japan tax 
purposes on translation of its dollar-denominated investments into yen.

     At the end of March 1998, the Japanese government reduced the Japanese 
corporate income tax rate.  The tax rate for AFLAC Japan declined from 45.3% 
to 41.7%.  For the Company, this rate change reduced income tax expense on 
operating earnings beginning May 1, 1998.  According to generally accepted 
accounting principles, the effect of the rate reduction on the deferred 
income tax liability must be recognized in income tax expense in the period 
the tax law was enacted.  This tax rate reduction was recognized in the 
first quarter of 1998 and lowered income tax expense and increased net 
earnings by $121.1 million for the six months ended June 30, 1998.  The tax 
rate reduction increased basic and diluted earnings per share by $.46 and 
$.44, respectively, for the six months ended June 30, 1998.  


4.  Policyholder Protection Fund

     During the first quarter of 1998, the Japanese Ministry of Finance and 
the Life Insurance Association of Japan agreed upon a mandated policyholder 
protection fund system.  The life insurance industry will be required to 
contribute 490 billion yen ($3.5 billion using the June 30, 1998, exchange 
rate) over a 10-year period.  Individual company contributions are to be 
based on relative company size.  The charge for the Company's share of the 
total contribution obligation was recognized in the first quarter of 1998 
and decreased pretax earnings by $111.3 million for the six months ended 
June 30, 1998.  The after-tax charge was $64.9 million, or $.24 for both 
basic and diluted earnings per share.


5.  Notes Payable

     A summary of notes payable is as follows:

                                                     June 30,   December 31,
 (In thousands)                                        1998         1997
                                                    ----------  ------------
Unsecured, yen-denominated notes payable to banks:
  Reducing, revolving credit agreement,
    due annually through July 2001:
     2.29% fixed interest rate                      $  321,986    $  348,962
     Variable interest rate (.80% at June 30, 1998)     42,553            -
  1.24% revolving credit agreement, due
    October 2002                                       137,589       149,116 
9.83% to 10.72% unsecured notes payable to bank,
  due semiannually, through September 1998               2,722         6,944
Obligations under capitalized leases, due
  monthly through 2002, secured by computer
  equipment in Japan                                    17,747        17,986
Other                                                        -           201
                                                     ---------     ---------
    Total notes payable                             $  522,597    $  523,209
                                                     =========     =========

                                     11
<PAGE>
     The Company has a reducing, revolving credit agreement that provides 
for bank borrowings through July 2001 in either U.S. dollars or Japanese 
yen.  At June 30, 1998, the borrowing limit was $400 million. Under the 
terms of the agreement, the borrowing limit was reduced to $325 million on 
July 15, 1998, and will reduce to $250 million on July 15, 1999, and $125 
million on July 15, 2000.  At June 30, 1998, 45.4 billion yen ($322.0 
million) was outstanding at a fixed interest rate and 6.0 billion yen ($42.6 
million) was outstanding at a variable interest rate.  The Company made a 
debt payment related to this agreement in July 1998 in the amount of 11.3 
billion yen ($80.8 million).

     The Company also has an unsecured revolving credit agreement that 
provides for bank borrowings through October 2002 with a borrowing limit of 
$250 million, payable in either Japanese yen or U.S. dollars.  At June 30, 
1998, 19.4 billion yen ($137.6 million) was outstanding under this 
agreement.  The Company made a debt payment related to this agreement in 
July 1998 in the amount of 3.9 billion yen ($27.6 million).

     The Company has outstanding interest rate swaps on 64.8 billion yen of 
its variable-interest-rate yen-denominated borrowings.  These swaps reduce 
the impact of changes in interest rates on the Company's borrowing costs and 
effectively change the Company's interest rate from variable to fixed.  The 
interest rate swaps have notional principal amounts that equal the 
anticipated unpaid principal amounts.  Under these agreements, the Company 
makes fixed-rate payments at 2.29% on one loan and 1.24% on another loan and 
receives floating-rate payments (.86% at June 30, 1998, plus loan costs of 
25 or 20 basis points, respectively) based on the three-month Tokyo 
Interbank Offered Rate.

     The Company has designated its yen-denominated borrowings as a hedge of 
its net investment in AFLAC Japan.  Foreign currency translation 
gains/losses are included in the accumulated other comprehensive income 
component in shareholders' equity.  Outstanding principal and related 
accrued interest payable on the yen-denominated borrowings were translated 
into dollars at end-of-period exchange rates.  Interest expense was 
translated at average exchange rates for the period the interest expense was 
incurred.


6.  Unrealized Gains on Securities Available for Sale

     The Company classifies all fixed-maturity securities as "available for 
sale."  All fixed-maturity and equity securities are carried at fair value. 
The related unrealized gains and losses, less amounts applicable to policy 
liabilities and deferred income taxes, are reported in the accumulated other 
comprehensive income component of shareholders' equity.  The portion of 
unrealized gains credited to policy liabilities represents gains that would 
not inure to the benefit of the shareholders if such gains were actually 
realized.  These amounts relate to policy reserve interest requirements and 
reflect the difference between market investment yields and estimated 
minimum required interest rates at these dates.







                                     12
<PAGE>
     The net effect of unrealized gains and losses from securities available 
for sale on accumulated other comprehensive income at the following dates 
was:

    (In thousands)                     June 30, 1998       December 31, 1997
                                    ------------------     -----------------
   Securities available 
    for sale - unrealized gains       $   3,574,451          $   3,382,746 
   Less amounts related to:
     Policy liabilities                   1,474,848              1,271,701 
     Deferred income taxes                  854,006                826,328
                                       ------------           ------------ 
   Accumulated other comprehensive
    income, net unrealized gains on
    securities available for sale     $   1,245,597          $   1,284,717 
                                       ============           ============ 


7.  Security Lending

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At June 30, 1998, and December 31, 
1997, the Company held Japanese government bonds as collateral for loaned 
securities in the amount of $3.3 billion and $3.0 billion, respectively, at 
fair value.  The securities received as collateral in the amount of $3.3 
billion at June 30, 1998, are for transactions that occurred after December 
31, 1997.  This collateral, and the related liability for the return of such 
collateral, are no longer included on the balance sheet at June 30, 1998, 
under the accounting provisions of SFAS No. 125 and SFAS No. 127.  (See Note 
2 of the Notes to the Consolidated Financial Statements.)


8.  Common Stock

     On May 4, 1998, the board of directors declared a two-for-one stock 
split.  This split was payable to shareholders of record as of May 22, 1998, 
and the additional shares were issued on June 8, 1998.  All share and per-
share amounts in the accompanying financial statements have been restated 
for this split.



















                                     13
<PAGE>
     The following is a reconciliation of the number of shares of the 
Company's common stock for the six months ended June 30:

 (In thousands)                                    1998            1997
                                                ----------      ----------
Common stock - issued:
  Balance at beginning of year                    316,380         314,478
  Exercise of stock options                           978           1,157
                                                 --------        --------
  Balance at end of period                        317,358         315,635
                                                 --------        --------
Treasury stock:
  Balance at beginning of year                     49,944          38,708
  Purchases of treasury stock:
    Open market                                     1,456           3,863
    Received from employees for
      taxes on option exercises                       149             299
  Shares issued to sales associates
    stock bonus plan and dividend
    reinvestment plan                                (579)           (798)
  Exercise of stock options                          (287)           (131)
                                                 --------        --------
  Balance at end of period                         50,683          41,941
                                                 --------        --------
Shares outstanding at end of period               266,675         273,694
                                                 ========        ========


9.  Litigation

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years. Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.




















                                     14
<PAGE>

             REVIEW BY INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


     The June 30, 1998 and 1997 financial statements included in this filing 
have been reviewed by KPMG Peat Marwick LLP, independent certified public 
accountants, in accordance with established professional standards and 
procedures for such a review.

     The report of KPMG Peat Marwick LLP commenting upon their review is 
included on page 16.















































                                     15
<PAGE>


KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.                       Telephone: (404) 222-3000
Suite 2000                                       Telefax:   (404) 222-3050
Atlanta, GA 30308


                          INDEPENDENT AUDITORS' REPORT

The Stockholders and Board of Directors
AFLAC Incorporated:

We have reviewed the consolidated balance sheet of AFLAC Incorporated and 
subsidiaries as of June 30, 1998, and the related consolidated statements of 
earnings and comprehensive income for the three-month and six-month periods 
ended June 30, 1998 and 1997, and the consolidated statements of cash flows 
and shareholders' equity for the six-month periods ended June 30, 1998 and 
1997.  These consolidated financial statements are the responsibility of the 
Company's management.

We conducted our review in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical procedures 
to financial data and making inquiries of persons responsible for financial 
and accounting matters.  It is substantially less in scope than an audit 
conducted in accordance with generally accepted auditing standards, the 
objective of which is the expression of an opinion regarding the financial 
statements taken as a whole.  Accordingly, we do not express such an 
opinion.

Based on our review, we are not aware of any material modifications that 
should be made to the consolidated financial statements referred to above 
for them to be in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the accompanying consolidated balance sheet of AFLAC Incorporated 
and subsidiaries as of December 31, 1997, and the related consolidated 
statements of earnings, shareholders' equity, cash flows and comprehensive 
income for the year then ended (not presented herein); and in our report 
dated January 29, 1998, we expressed an unqualified opinion on those 
consolidated financial statements.




                                                  KPMG PEAT MARWICK LLP




Atlanta, GA
July 27, 1998




                                     16
<PAGE>
ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
           CONDITION AND RESULTS OF OPERATIONS

     The primary business of AFLAC Incorporated (the Parent Company) and 
subsidiaries (the "Company") is supplemental health insurance, which is 
marketed and administered primarily through American Family Life Assurance 
Company of Columbus and its subsidiary (AFLAC).  Most of AFLAC's policies 
are individually underwritten and marketed at the work site, with premiums 
paid by the employee.  The Company's operations in Japan (AFLAC Japan) and 
the United States (AFLAC U.S.) service the two markets for the Company's 
insurance operations.


RESULTS OF OPERATIONS

     On May 4, 1998, the board of directors declared a two-for-one stock 
split.  This split was payable to shareholders of record as of May 22, 1998, 
and the additional shares were issued on June 8, 1998.  All share and per-
share amounts in this report have been restated for this split.

     At the end of March 1998, the Japanese government reduced the Japanese 
corporate income tax rate.  The tax rate for AFLAC Japan declined from 45.3% 
to 41.7%.  For the Company, this rate change reduced income tax expense on 
operating earnings beginning May 1, 1998.  Management estimates the impact 
of this tax change will increase net operating earnings for the year 1998 by 
approximately $10.0 million.

     According to generally accepted accounting principles, the effect of 
the rate reduction on the deferred income tax liability must be recognized 
in income tax expense in the period the tax law was enacted.  This tax rate 
reduction was recognized in the first quarter of 1998, and it lowered income 
tax expense and increased net earnings by $121.1 million for the six months 
ended June 30, 1998.  The tax rate reduction increased basic and diluted 
earnings per share by $.46 and $.44, respectively, for the six months ended 
June 30, 1998.

     During the first quarter of 1998, the Japanese Ministry of Finance and 
the Life Insurance Association of Japan agreed upon a mandated policyholder 
protection fund system.  The life insurance industry will be required to 
contribute 490 billion yen ($3.5 billion using the June 30, 1998, exchange 
rate) over a 10-year period. Individual company contributions are to be 
based on relative company size.  The charge for the Company's share of the 
total contribution obligation was recognized in the first quarter of 1998 
and decreased pretax earnings by $111.3 million for the six months ended 
June 30, 1998.  The after-tax charge was $64.9 million, or $.24 for both 
basic and diluted earnings per share.

     The table on the following page sets forth the results of operations by 
business segment for the periods shown and the percentage change from the 
prior period.







                                     17


<TABLE>
                                      SUMMARY OF OPERATING RESULTS BY BUSINESS SEGMENT
                                           (In millions, except for per-share amounts)
<CAPTION>
                                              Three Months Ended June 30,                   Six Months Ended June 30,
                                       ----------------------------------------       ----------------------------------------
                                       Percentage Change        1998     1997         Percentage Change        1998     1997
                                       -----------------      -----------------       -----------------      -----------------
<S>                                        <C>                <C>      <C>                  <C>              <C>      <C>
Operating earnings:
  Insurance operations:
      AFLAC Japan.....................       (2.2)%           $ 118.9  $ 121.5               (1.8)%          $ 244.1  $ 248.7
      AFLAC U.S.......................       27.1                55.7     43.8               37.8              112.0     81.3
                                                               ------   ------                                ------   ------
        Total ........................        5.6               174.6    165.3                7.9              356.1    330.0
  Broadcast division operations.......                              -        -                                     -      3.5
  Interest expense,
    noninsurance operations...........       11.0                (2.8)    (3.1)               4.0               (5.5)    (5.7)
  Corporate expenses, other
    operations and eliminations.......       19.2               (11.2)   (13.8)              14.9              (25.3)   (29.8)
                                                               ------   ------                                ------   ------
    Pretax operating earnings.........        8.2               160.6    148.4                9.2              325.3    298.0
    Income taxes......................        2.2                57.8     56.5                2.7              118.8    115.6
                                                               ------   ------                                ------   ------
    Operating earnings................       11.9               102.8     91.9               13.3              206.5    182.4
Non-operating items:
  Realized investment gains (losses),
    net of tax........................                            (.1)     (.3)                                   .4      (.6)
  Provision for the mandated 
    policyholder protection fund, 
    net of tax........................                              -        -                                 (64.9)       -
  Deferred tax benefit from Japan
    tax rate reduction................                              -        -                                 121.1        -
  Gain on sale of television
    business, net of tax..............                              -    211.2                                     -    211.2
                                                               ------   ------                                ------   ------
    Net earnings......................      (66.1)            $ 102.7  $ 302.8              (33.0)           $ 263.1  $ 393.0
                                                               ======   ======                                ======   ======
    Net earnings per share:
      Basic...........................      (65.8)            $   .38  $  1.11              (31.3)           $   .99  $  1.44
      Diluted.........................      (65.4)                .37     1.07              (31.7)               .95     1.39
                                                               ======   ======                                ======   ======
==============================================================================================================================
                                                              18
</TABLE>


<PAGE>
     The table on the previous page reclassifies non-operating items to 
facilitate the following discussion in line with how management views the 
business.

     The following discussion of earnings comparisons focuses on operating 
earnings and excludes realized investment gains/losses, the charge for the 
mandated policyholder protection system, the benefit of the tax rate 
reduction, and in 1997, the gain from the sale of the television business.  
Operating earnings per share referred to in the following discussion are 
based on the diluted number of average outstanding shares.


FOREIGN CURRENCY TRANSLATION

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  

     The following table illustrates the effect of foreign currency 
translation on the Company's reported results by comparing those results as 
if foreign currency rates had remained unchanged from the comparable period 
in the prior year.  In years when the yen weakens, translating yen into 
dollars causes fewer dollars to be reported.  When the yen strengthens, 
translating yen into dollars causes more dollars to be reported.

                      AFLAC Incorporated and Subsidiaries 
                          Selected Percentage Changes*
                     (For the periods ended June 30, 1998)

                                  Three Months              Six Months 
                                Operating Results        Operating Results
                              ---------------------    ---------------------
                              Including   Excluding    Including   Excluding
                              Currency    Currency     Currency    Currency
                              Changes     Changes**    Changes     Changes**
                              ---------   ---------    ---------   ---------
Premium income                 (2.9)%         7.5%       (.2)%         7.3%
Net investment income           3.2          12.2        6.8          13.5
Total revenues                 (2.2)          8.0         .3           7.7
Total benefits and expenses    (3.2)          7.2        (.5)          7.0
Operating earnings             11.9          18.5       13.3          18.0
Operating earnings per share   15.6          21.9       17.2          21.9
- ----------------------------------------------------------------------------
*  The numbers in this table are presented on an operating basis and there-
   fore exclude:  the benefit of the tax rate reduction, the charge for the
   mandated policyholder protection fund, the sale of the television
   business, and realized investment gains and losses.
** Amounts excluding foreign currency changes were determined using the
   same yen/dollar exchange rate for the current period as the comparable
   period in the prior year.
============================================================================

     The yen weakened in relation to the dollar throughout 1997 and the 
first half of 1998.  The average yen-to-dollar exchange rates were 135.71 
for the three months ended June 30, 1998, compared with 119.68 for the 
second quarter of 1997, and 131.90 and 120.48 for the six months ended June 
30, 1998 and 1997, respectively. Operating earnings per share, which were

                                   19
<PAGE>
affected by the fluctuations in the value of the yen, increased 15.6% to 
$.37 for the three months ended June 30, 1998, compared with the second 
quarter of 1997, and increased 17.2% to $.75 per share for the six months 
ended June 30, 1998, compared with the same period in 1997.  The weakening 
of the yen in 1998 lowered operating earnings by approximately $.02 per 
share for the second quarter and $.03 per share for the six months ended 
June 30, 1998, which was solely attributable to the translation effect of 
the fluctuations in the yen.

     Despite the weakening of the yen during 1998, operating earnings per 
share increased for the three-month period ended June 30, 1998 compared with 
the same period in 1997 and increased for the six months ended June 30, 
1998, compared with the six months ended June 30, 1997.  The increases in 
operating earnings per share reflected earnings contributions in the 
functional currencies of AFLAC's core insurance operations in Japan and the 
United States, additional investment income on the proceeds from the sale of 
the television business, and a consolidated benefit from additional 
investment income associated with profit repatriations from AFLAC Japan to 
AFLAC U.S.  The Company's share repurchase program also benefited earnings 
on a per-share basis.

     The Company's primary financial objective is the growth of operating 
earnings per share before the effect of foreign currency fluctuations.  In 
1996, the Company set this objective at an annual growth rate of 15% to 17% 
through the year 2000.  In early 1998, the Company raised its 1998 objective 
for growth in operating earnings per share from a 17% increase to a 20% 
increase before the effect of currency translation.

     Assuming that objective is achieved, the following table shows various 
results for operating earnings per share for the year 1998 when the 
estimated impact of foreign currency translation is included.

      Annual Yen 
        Average        Annual Operating      % Growth        Yen Impact
     Exchange Rate       Diluted EPS         Over 1997         on EPS
     -------------     ----------------      ---------       ----------
     1998 @ 115.00         $  1.64              23.3%          $  .04
     1998 @ 120.00            1.61              21.1              .01
     1998 @ 121.07*           1.60              20.3                -
     1998 @ 125.00            1.58              18.8             (.02)
     1998 @ 130.00            1.55              16.5             (.05)
     1998 @ 135.00            1.53              15.0             (.07)
     1998 @ 140.00            1.50              12.8             (.10)

     *Actual exchange rate for the year ended December 31, 1997.

     If the exchange rate as of June 30, 1998, remained constant for the 
remainder of 1998, the cumulative average rate would be approximately 136.45 
and the annual operating diluted earnings per share would approximate $1.52, 
assuming the Company's earnings objective is met.

     In April 1998, the Company raised its 1999 objective for growth in 
operating earnings per share to 20% from a range of 15% to 17% excluding the 
impact of currency fluctuations, primarily due to the benefit of the tax 
rate reduction in Japan.



                                     20
<PAGE>
PROFIT REPATRIATION

     AFLAC Japan repatriated profits to AFLAC U.S. of $347.0 million in 1997 
and $217.3 million in 1996.  The profit transfer in 1997 included $124.8 
million of a non-recurring nature.  The profit transfers to AFLAC U.S. 
adversely impact AFLAC Japan's investment income.  However, repatriations 
benefit AFLAC U.S. investment income and consolidated operations because 
higher investment yields can be obtained on funds invested in the United 
States.  Also, income tax expense is lower on investment income earned in 
the United States.  Management estimates that cumulative profit transfers 
from 1992 through 1997 have benefited consolidated net earnings by $13.5 
million and $8.8 million for the three months ended June 30, 1998 and 1997, 
respectively, and $26.7 million and $17.4 million for the six months ended 
June 30, 1998 and 1997, respectively. The Company repatriated 21.7 billion 
yen ($154.2 million) from AFLAC Japan to AFLAC U.S. in July 1998.  Since the 
first repatriation in 1989, AFLAC Japan has repatriated $1.2 billion, which 
has enhanced the Company's flexibility and profitability.


SHARE REPURCHASE PROGRAM

     During the second quarter of 1998, the Company purchased 1.3 million 
shares of its common stock.  As of June 30, 1998, the Company had 
approximately 9.7 million shares still available for purchase under current 
repurchase authorizations from the board of directors.  The Company has 
purchased 55.0 million shares (through June 30, 1998) since the inception of 
the share repurchase program in February 1994. The difference in percentage 
increases in net earnings and net earnings per share primarily reflects the 
impact of the share repurchase program.


INCOME TAXES

     The Company's effective income tax rates on operating earnings for the 
six months ended June 30, 1998 and 1997 were 36.5% and 38.8%, respectively. 
Japanese income taxes on AFLAC Japan's operating results, which were taxed 
at Japan's corporate income tax rate of 45.3% through April 30, 1998, and 
41.7% thereafter, accounted for most of the Company's income tax expense.  
The decline in the effective tax rates in 1998 and 1997 resulted primarily 
from the weakening of the yen and increased contributions in earnings from 
the Company's U.S. business segment.

INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the 
Company's earnings, ranks number one in terms of premium income and profits 
among all foreign life and non-life insurance companies operating in Japan. 
Among all life insurance companies operating in Japan, AFLAC Japan ranks 
fourth in terms of individual policies in force and 16th in terms of assets.

     The transfer of profits from AFLAC Japan to AFLAC U.S. distorts 
comparisons of operating results between years.  Therefore, the AFLAC Japan 
summary of operations table on the following page presents investment 
income, total revenues and pretax operating earnings calculated on a pro 
forma basis in order to improve comparability between years.  The pro forma 
adjustment represents cumulative investment income foregone by AFLAC Japan 
on funds repatriated to AFLAC U.S. during 1992 through 1997.

                                     21
<PAGE>
                                 AFLAC JAPAN
                         SUMMARY OF OPERATING RESULTS

                                    Three Months Ended    Six Months Ended
                                         June 30,             June 30,
(In millions)                        1998        1997      1998      1997
                                    ------------------   ------------------
Premium income...................  $1,129.2  $1,204.4   $2,310.1  $2,381.1
Investment income, as adjusted*..     231.8     228.0      469.0     449.5
Other income.....................        .3       1.1        1.3       1.4
                                    -------   -------    -------   -------
  Total revenues, as adjusted*...   1,361.3   1,433.5    2,780.4   2,832.0
                                    -------   -------    -------   -------
Benefits and claims..............     984.6   1,037.7    2,013.6   2,061.3
Operating expenses...............     247.0     267.5      500.5     508.6
                                    -------   -------    -------   -------
  Total benefits and expenses....   1,231.6   1,305.2    2,514.1   2,569.9
                                    -------   -------    -------   -------
    Pretax operating earnings,
     as adjusted*................     129.7     128.3      266.3     262.1
Investment income applicable to
 profit repatriations............     (10.8)     (6.8)     (22.2)    (13.4)
                                    -------   -------    -------   -------
    Pretax operating earnings....  $  118.9  $  121.5   $  244.1  $  248.7
                                    =======   =======    =======   =======
- ----------------------------------------------------------------------------
Percentage changes in dollars
 over previous period:
  Premium income.................      (6.2)%    (1.7)%     (3.0)%    (2.8)%
  Investment income*.............       1.7         -        4.3      (1.2)
  Total revenues*................      (5.0)     (1.4)      (1.8)     (2.5)
  Pretax operating earnings*.....       1.1      (6.7)       1.6      (4.9)

  Pretax operating earnings......      (2.2)     (8.1)      (1.8)     (6.2)
- ----------------------------------------------------------------------------
Percentage changes in yen
 over previous period:
  Premium income.................       6.4%      9.3%       6.2%      9.7%
  Investment income*.............      15.5      11.4       14.3      11.6
  Total revenues*................       7.8       9.7        7.5      10.0
  Pretax operating earnings*.....      15.0       4.0       11.3       7.5

  Pretax operating earnings......      11.3       2.3        7.5       6.0
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims............      72.4%     72.4%      72.4%     72.7%
  Operating expenses.............      18.1      18.7       18.0      18.0
  Pretax operating earnings......       9.5       8.9        9.6       9.3

Ratio of pretax operating earnings
  to total reported revenues.....       8.8       8.5        8.9       8.8
- ----------------------------------------------------------------------------
*Adjusted investment income, total revenues and pretax operating earnings 
include estimates of additional investment income for the three months ended 
June 30, 1998 and 1997 of $10.8 million and $6.8 million, respectively, and 
for the six months ended June 30, 1998 and 1997 of $22.2 million and $13.4 
million, respectively, foregone due to profit repatriations.
============================================================================
                                     22
<PAGE>
AFLAC JAPAN SALES

     The increase in premium income in yen was due to sales of new policies 
and excellent policy persistency.  As expected, AFLAC Japan produced a 
significant gain in second quarter sales.  Comparisons to last year's 
second-quarter sales benefited from relatively weak sales results in 1997.  
However, management was very pleased with the volume of new business 
generated.  New annualized premium sales for the three months ended June 30, 
1998, increased 31.1% to 18.4 billion yen, or $136.4 million.  The Company's 
founding product, cancer life insurance, contributed to the strong sales 
growth in the quarter, representing approximately 49% of new business. At 
the same time, AFLAC Japan's newest product offering, "Rider MAX," continued 
to be well-received by consumers.  Rider MAX, which provides accident and 
supplemental benefits for general hospitalization, is being marketed as a 
rider to the popular cancer life policy.  Rider MAX accounted for about 34% 
of second quarter sales, and management expects its sales success to 
continue in the second half of the year.  For the six months, new sales were 
up 20.7% to 33.8 billion yen, or $256.6 million.

     In addition to new sales, management was also pleased with the 
expansion of the distribution system in Japan, specifically with the 
recruitment of individual sales agents.  For the first six months of the 
year, AFLAC Japan recruited about 1,200 new agents, compared with less than 
700 for the entire year of 1997.  Management believes AFLAC Japan's growing 
sales network and broadened product line will allow the Company to make 
continued gains in Japan's insurance marketplace.  Management has set an 
objective for AFLAC Japan's sales to increase approximately 15% to 20% for 
the year 1998 compared with 1997.


AFLAC JAPAN INVESTMENTS

     Due to Japan's weak economy, investment yields remained at historically 
low levels, which made investing AFLAC Japan's huge cash flows very 
challenging.  However, by focusing on selected sectors, the Company 
purchased yen-denominated securities at an average yield of 3.73% during the 
quarter without sacrificing credit quality.  Including dollar-denominated 
investments, the blended new money yield was 4.51% for the second quarter.  
As of July 20, the Company had invested or committed to invest approximately 
63% of its expected 1998 cash flow at an average yield of 4.75%.  This yield 
compares very favorably with the yield of Japanese government bonds and 
provides a significant spread over the reserving assumptions for new 
business.

     At the end of the second quarter, the yield on AFLAC Japan's fixed-
maturity portfolio was 5.40%, compared with 5.46% at the end of 1997.  The 
return on average invested assets, after investment expenses, was 5.31% for 
the first six months of 1998, compared with 5.37% for the first six months 
of 1997.


AFLAC JAPAN OTHER

     In March 1997, the Japanese government ratified income tax provisions 
that increased income taxes on investment income and realized gains received 
by foreign companies operating in Japan from securities issued from their 
home country.  These provisions are effective for 1998. Management has

                                     23
<PAGE>
mitigated some of the income tax impact on operating earnings through 
investment alternatives and by restructuring portions of the existing 
investment portfolio.  Management estimates the net impact of this tax 
change will decrease net operating earnings for the year 1998 by $13 
million.

     Operating expenses increased 3.8% in yen for the three months ended 
June 30, 1998, compared with the same period in 1997.  In the second quarter 
of 1997, the Company recognized a pretax charge in the amount of 3 billion 
yen ($24.9 million) for its share of the voluntary policyholder protection 
fund that was established due to the failure of Nissan Mutual Life.


INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating earnings continued to benefit from 
additional investment income earned on profit transfers received from AFLAC 
Japan.  Estimated investment income earned from profits repatriated to and 
retained by AFLAC U.S. from 1992 through 1997, along with estimated 
investment income earned from the sales proceeds of the television business, 
have been reclassified in the following presentation in order to improve 
comparability between periods.




































                                     24
<PAGE>
                                AFLAC U.S.
                        SUMMARY OF OPERATING RESULTS

                                    Three Months Ended    Six Months Ended
                                         June 30,             June 30,
(In millions)                        1998        1997      1998      1997
                                    ------------------   ------------------
Premium income...................  $  292.9  $  260.4   $  582.4  $  517.3
Investment income, as adjusted*..      27.7      26.9       54.2      50.8
Other income.....................        .8        .5        2.7        .8
                                    -------   -------    -------   -------
  Total revenues, as adjusted*...     321.4     287.8      639.3     568.9
                                    -------   -------    -------   -------
Benefits and claims..............     183.9     164.3      366.8     325.1
Operating expenses...............     107.5      96.8      211.1     191.4
                                    -------   -------    -------   -------
  Total benefits and expenses....     291.4     261.1      577.9     516.5
                                    -------   -------    -------   -------
    Pretax operating earnings,
     as adjusted*................      30.0      26.7       61.4      52.4

Investment income applicable to 
 profit repatriations and proceeds 
 from the sale of the television
 business........................      25.7      17.1       50.6      28.9
                                    -------   -------    -------   -------
    Pretax operating earnings....  $   55.7  $   43.8   $  112.0  $   81.3
                                    =======   =======    =======   =======
- ----------------------------------------------------------------------------
Percentage increases
 over previous period:
  Premium income.................      12.5%     11.8%      12.6%     12.0%
  Investment income*.............       3.0      26.8        6.7      20.3
  Total revenues*................      11.7      13.1       12.4      12.7
  Pretax operating earnings*.....      12.3      11.4       17.2      10.8

  Pretax operating earnings......      27.1      43.0       37.8      34.0
- ----------------------------------------------------------------------------
Ratios to total revenues, as
 adjusted:*
  Benefits and claims............      57.3%     57.1%      57.4%     57.2%
  Operating expenses.............      33.4      33.6       33.0      33.6
  Pretax operating earnings......       9.3       9.3        9.6       9.2

Ratio of pretax operating earnings
  to total reported revenues.....      16.0      14.4       16.2      13.6
- ----------------------------------------------------------------------------
*Excludes estimated investment income for the three months ended June 30, 
1998 and 1997 of $25.7 million and $17.1 million, respectively, and for the 
six months ended June 30, 1998 and 1997 of $50.6 million and $28.9 million, 
respectively, related to investment of profit repatriation funds retained by 
AFLAC U.S. and investment of proceeds from the sale of the television 
business.
============================================================================




                                     25
<PAGE>
AFLAC U.S. SALES

     The increase in premium income was primarily due to an increase in new 
sales over the last 12 months. New annualized premium sales for the second 
quarter marked the 14th consecutive quarter of double-digit sales increases 
and the second best quarter in the Company's history.  During the second 
quarter, new sales rose 18.7% to $111.2 million.  Accident/disability 
insurance again generated the greatest sales, with strong contributions from 
cancer, intensive care and hospital indemnity coverages.  For the six 
months, new sales were up 16.6% to $219.2 million.  Management believes the 
marketing success of the last several years has resulted from the combined 
strategy of product broadening, distribution expansion and improved brand 
awareness.  Management has set an objective for new policy sales to increase 
by 12% to 15% for the year 1998.


AFLAC U.S. INVESTMENTS

     During the second quarter, available cash flow was invested at an 
average yield of 7.29%, compared with 7.89% during the second quarter of 
1997.  The return on average invested assets, net of investment expenses, 
was 7.40% for the first six months of 1998, compared with 7.58% for the 
first six months of 1997. 


AFLAC U.S. OTHER

     In April 1998, the Company began selling cancer expense insurance in 
New York.  Massachusetts and New Jersey still have laws, regulations or 
regulatory practices that either prohibit the sale of specified disease 
insurance, such as AFLAC's cancer expense insurance, or make its sale 
impractical.  AFLAC U.S. is marketing several of its other products in these 
states.

     Management expects the operating expense ratio, excluding discretionary 
advertising expenses, to decline in the future due to continued improvements 
in operating efficiencies. By improving administrative systems and 
controlling other costs, the Company has been able to redirect funds to 
national advertising programs without significantly affecting the operating 
expense ratio.

     The operating results reflect slightly higher benefit ratios due to the 
Company's ongoing efforts to improve policy persistency by enhancing 
policyholder benefits.  In addition, potential minimum benefit ratio 
requirements by insurance regulators may also result in an increase to these 
ratios.  However, the aggregate benefit ratio has been relatively stable due 
to the mix of business shifting towards accident and hospital indemnity 
policies, which have lower benefit ratios than other products.  Management 
expects the pretax operating profit margin, which was 9.3% for the year 1997 
excluding the effect of repatriation, to increase slightly in 1998.


FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENTS

     For information regarding new Statements of Financial Accounting 
Standards, see Note 2 of the Notes to the Consolidated Financial Statements.


                                     26
<PAGE>
ANALYSIS OF FINANCIAL CONDITION

     Since December 31, 1997, the financial condition of the Company has 
remained strong in the functional currencies of its operations.  The 
investment portfolios of AFLAC Japan and AFLAC U.S. have continued to grow 
and consist of high-quality securities.  	

     Due to the significance of yen-denominated items in the balance sheet, 
changes in the yen/dollar exchange rate can have a significant effect on the 
Company's financial statements.  The yen/dollar exchange rate at the end of 
each period is used to convert yen-denominated balance sheet items into U.S. 
dollars for reporting purposes.  The exchange rate at June 30, 1998, was 
141.00 yen to one U.S. dollar, 7.7% weaker than the exchange rate of 130.10 
as of December 31, 1997.  Management estimates that the weaker yen rate 
decreased reported investments and cash by $1.5 billion, total assets by 
$1.7 billion and total liabilities by $1.6 billion compared with the amounts 
that would have been reported for 1998 if the exchange rate had remained 
unchanged from year-end 1997.


INVESTMENTS AND CASH 

     Securities available for sale are carried at fair value.  The following 
table shows an analysis of investments and cash:

                                     June 30,    December 31,
(In millions)                         1998           1997        % Change
                                    ---------    ------------    --------
AFLAC U.S.:
  Total investments and cash, at
    cost or amortized cost          $   2,824     $   2,678         5.4%
  Unrealized gains on securities
    available for sale                    281           228  
                                    ----------    ----------  
    Total investments and cash      $   3,105     $   2,906         6.8%
                                    ==========    ==========     ========
AFLAC Japan:
  Total investments and cash, at
    cost or amortized cost          $  16,339     $  16,743        (2.4)%
  Unrealized gains on securities
    available for sale                  3,293         3,155  
                                    ----------    ----------
    Total investments and cash      $  19,632     $  19,898        (1.3)%
                                    ==========    ==========    =========
Consolidated:
  Total investments and cash, at
    cost or amortized cost          $  19,227     $  19,497        (1.4)%
  Unrealized gains on securities
    available for sale                  3,574         3,383  
                                    ----------    ---------- 
    Total investments and cash      $  22,801     $  22,880         (.3)%
                                    ==========    ==========    =========


     Net unrealized gains of $3.6 billion on securities available for sale 
at June 30, 1998, consisted of $3.6 billion in gross unrealized gains and 
$57.4 million in gross unrealized losses.

                                     27
<PAGE>
     AFLAC invests primarily within the Japanese, U.S. and Euroyen fixed-
maturity markets.  The Company uses specific criteria to judge the credit 
quality and liquidity of its investments and utilizes a variety of credit 
rating services to monitor this criteria.  Applying those various credit 
ratings to a standardized rating system based on a nationally recognized 
service's categories, the percentages of the Company's fixed-maturity 
securities available for sale, at amortized cost, were as follows:

                                  June 30, 1998       December 31, 1997
                                 --------------       -----------------
                  AAA                  34.4%                  38.3%
                  AA                   19.0                   20.5
                  A                    32.5                   28.9
                  BBB                  14.1                   12.3
                                      -----                  -----
                                      100.0%                 100.0%

     The Company does not currently hold any securities rated below 
investment grade.

     Private placement investments accounted for 39.6% and 36.3% of the 
Company's total fixed-maturity securities available for sale as of June 30, 
1998, and December 31, 1997, respectively.  AFLAC Japan has made investments 
in the private placement market to secure higher yields than those available 
from Japanese government bonds.  At the same time, the Company has adhered 
to its conservative standards for credit quality.  AFLAC requires that all 
private placement issuers have an initial rating of class 1 or 2 as 
determined by the Securities Valuation Office of the National Association of 
Insurance Commissioners and requires call protection limits of ten years or 
longer for such issues.  Most of AFLAC's private placement issues are issued 
under medium term note programs and have standard covenants commensurate 
with credit rankings except when internal credit analysis indicates that 
additional protective and/or event risk covenants are required.


POLICY LIABILITIES

     Policy liabilities decreased $48.4 million, or .2%, during the first 
six months of 1998.  AFLAC Japan decreased $156.3 million, or .9% (7.4% 
increase in yen), and AFLAC U.S. increased $107.5 million, or 5.7%.  
Management estimates the weaker yen rate decreased reported policy 
liabilities by $1.6 billion.  Items that offset this decrease in policy 
liabilities caused by the weaker yen are the addition of new business, the 
aging of policies in force and the effect of market value adjustments on 
fixed-maturity securities.  (See Note 6 of the Notes to the Consolidated 
Financial Statements.)


DEBT

     See Note 5 of the Notes to the Consolidated Financial Statements for 
information on debt outstanding at June 30, 1998.

     The Company's ratio of debt to total capitalization (debt plus 
shareholders' equity, excluding the unrealized gains on securities available 
for sale) was 18.6% and 19.6% as of June 30, 1998, and December 31, 1997, 
respectively.

                                     28
<PAGE>
SECURITY LENDING

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  This program increased AFLAC Japan's 
investment income by approximately $.7 million for both the six months ended 
June 30, 1998 and 1997.  For further information regarding such 
arrangements, see Note 7 of the Notes to the Consolidated Financial 
Statements.


POLICYHOLDER GUARANTY FUNDS

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business in those states can be assessed for policyholder 
losses up to prescribed limits that are incurred by insolvent companies with 
similar lines of business.  Such assessments have not been material to the 
Company in the past.  The Company believes that future assessments relating 
to companies in the U.S. currently involved in insolvency proceedings will 
not materially impact the consolidated financial statements.

     The Life Insurance Association of Japan, an industry organization, 
implemented a voluntary policyholder protection fund in 1996 to provide 
capital support to insolvent life insurers.  AFLAC Japan has pledged 
investment securities to the Life Insurance Association of Japan for this 
program.  During the first quarter of 1998, the Japanese Ministry of Finance 
and the Life Insurance Association of Japan agreed upon a mandated 
policyholder protection fund system.  The life insurance industry will be 
required to contribute 490 billion yen ($3.5 billion using the June 30, 
1998, exchange rate) over a 10-year period.  The Company has recorded a 
liability for its share of these obligations.  (See Note 4 of the Notes to 
the Consolidated Financial Statements.)


SHAREHOLDERS' EQUITY

     The Company's insurance operations continue to provide its primary sources 
of liquidity.  Capital needs can also be supplemented by borrowed funds. The 
principal sources of cash from insurance operations are premiums and investment 
income.  Primary uses of cash in the insurance operations are policy claims, 
commissions, operating expenses, income taxes and payments to the Parent Company
for management fees and dividends.  Both the sources and uses of cash are 
reasonably predictable.  The Company's investment objectives provide for 
liquidity through the ownership of high-quality investment securities.  AFLAC 
insurance policies are generally not interest-sensitive and therefore are not 
subject to unexpected policyholder redemptions due to investment yield changes. 
Also, the majority of AFLAC policies provide indemnity benefits rather than 
reimbursement for actual medical costs and therefore are not subject to the 
risks of medical cost inflation.

     The achievement of continued long-term growth will require growth in 
AFLAC's statutory capital and surplus.  AFLAC may secure additional statutory 
capital through various sources, such as internally generated statutory earnings
or equity contributions by the Parent Company from funds generated through debt 
or equity offerings.  The disposition of the television business has increased 
the Company's capital resources.  Management believes outside sources for 
additional debt and equity capital, if needed, will continue to be available for
capital expenditures, business expansion and funding the Company's share 
repurchase program.  
                                     29
<PAGE>
     Parent Company capital resources are largely dependent upon the ability of 
the subsidiaries to pay management fees and dividends.  The Georgia Insurance 
Department imposes certain limitations and restrictions on payments of 
dividends, management fees, loans and advances by AFLAC to the Parent Company.  
In addition to restrictions by U.S. insurance regulators, the Japanese Ministry 
of Finance (MOF) imposes restrictions on, and requires approval for, the 
remittances of earnings from AFLAC Japan to AFLAC U.S.  Payments are made from 
AFLAC Japan to the Parent Company for management fees, and to AFLAC U.S. for 
allocated expenses and remittances of earnings.  Total funds received from AFLAC
Japan were $20.9 million in the first six months of 1998 and $386.0 million and 
$253.6 million in the full years 1997 and 1996, respectively.  AFLAC Japan 
repatriated profits to AFLAC U.S. in the amount of $154.2 million in July 1998. 
During the last few years, the MOF has developed solvency standards, a version 
of risk-based capital requirements.  Management believes the solvency margin of 
AFLAC Japan is very strong compared with other Japanese insurers.  For 
additional information on regulatory restrictions on dividends, profit transfers
and other remittances, see Note 10 of the Notes to the Consolidated Financial 
Statements in the Company's annual report to shareholders for the year ended 
December 31, 1997.

     Currently, prescribed or permitted statutory accounting principles 
(SAP) may vary between states and between companies.  The National 
Association of Insurance Commissioners (NAIC) has recodified SAP to promote 
standardization of accounting principles throughout the industry.  These new 
accounting principles are presently planned by the NAIC to be effective for 
2001.  One change is the requirement that insurance companies establish a 
deferred income tax liability for statutory accounting purposes.  Management 
estimates AFLAC's deferred tax liability under the provisions of the project 
is approximately $180 million at December 31, 1997, using the recodified 
SAP.  The capital and surplus of AFLAC, as determined on a U.S. statutory 
accounting basis, was $1.8 billion at December 31, 1997.


YEAR 2000

     The term "year 2000 issue" generally refers to the improper processing 
of dates and incorrect date calculations that might occur in computer 
software and hardware and embedded systems as the year 2000 is approached.  
The use of computer programs that rely on two-digit date fields to perform 
computations and decision-making functions may cause computer systems to 
malfunction when processing information involving dates after 1999.  For 
example, any computer software that has date-sensitive coding might 
recognize a code of "00" as the year 1900 rather than the year 2000. 

     The Company's overall plan to achieve year 2000 readiness includes the 
following phases: (1) the assessment phase, includes creating awareness of 
the issue throughout the Company and assessment of all systems, significant 
business processes and external interfaces and dependencies;  (2) the 
remediation phase, includes updating or modifying systems which are 
identified as critical to the Company's efforts to become year 2000 ready; 
(3) the testing phase includes the testing of systems which have been 
altered or replaced as part of the Company's efforts to become year 2000 
ready; (4) the implementation phase includes the implementation of tested 
systems which have been altered or replaced as part of the Company's efforts 
to become year 2000 ready; and (5) contingency planning.



                                     30
<PAGE>
     In the United States, the assessment phase is complete and 
substantially all of the required system updating is complete.  The testing 
and implementation phases are currently scheduled for completion by December 
31, 1998.  

     In Japan, the assessment phase is complete and the updating of required 
system changes is in progress.  The Company currently estimates that the 
required system changes will be completed during the third quarter of 1998. 
The testing and implementation phases in Japan are currently scheduled for 
completion by December 31, 1998.

     The Company receives premium and claim information from many external 
sources in both Japan and the United States.  Many employers pay premiums on 
behalf of their employees through payroll deduction plans.  Failure by a 
significant number of these outside parties to have year 2000 ready systems 
could have a material effect on premium and claim processing by the Company. 
To help minimize this exposure, the Company is in the process of identifying 
and contacting certain customers to determine the status of their year 2000 
readiness. There can be no guarantee that the systems of other companies on 
which the Company depends will be completed on a timely basis.

     The remaining estimated cost to complete the project is $3.5 million. 
Actual results could differ materially from this estimate and all costs 
associated with the year 2000 program are being expensed as incurred.

     At this time, the Company has not identified any business function 
within the U.S or Japan that it believes will suffer a material disruption 
as a result of year 2000 related events, if the plan is successfully 
implemented.  It is possible, however, that the Company may identify 
business functions in the future that are specifically at risk of year 2000 
disruption, particularly as the plan moves into the implementation phase.

     The plan calls for the development of contingency plans for significant 
business risks that might result from year 2000 related events. As noted 
above, the Company has not identified any specific business function that it 
believes will be materially at risk of significant year 2000 related 
disruptions.  Also, the remediation, testing and implementation phases are 
not yet complete.  Therefore, the Company has not yet developed detailed 
contingency plans specific to year 2000 events.  Development of these 
contingency plans is currently scheduled to occur during the first quarter 
of 1999, and as otherwise appropriate.   


OTHER

     The board of directors has declared the third quarter cash dividend of 
$.065 per share.  The dividend is payable on September 1, 1998, to 
shareholders of record at the close of business on August 20, 1998.


Item 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     The Company's financial instruments are exposed to primarily three 
types of market risks.  These are interest rate, equity price and foreign 
currency exchange rate risk.



                                     31
<PAGE>
INTEREST RATE RISK

     The primary interest rate exposure is the effect of changes in interest 
rates on the fair value of the Company's investments in fixed-maturity 
securities.  The Company uses modified duration analysis to estimate the 
sensitivity to interest rate changes in its fixed-maturity securities.  
Modified duration analysis provides a measure of price percentage 
volatility.  

     The Company attempts to match the duration of its assets with the 
duration of its liabilities.  For AFLAC Japan, the duration of policy 
liabilities is longer than that of the related assets due to the 
unavailability of qualified long-duration securities.  Therefore, there is a 
risk that reinvestment of the proceeds at maturity of such investments will 
be at a yield below that of the interest required for the accretion of 
policy liabilities.

     The hypothetical reduction in the fair value of the Company's total 
portfolio of fixed-maturity securities resulting from a 100 basis point 
increase in market interest rates is estimated to be $1.9 billion based on 
the Company's portfolio as of June 30, 1998.  The effect on yen-denominated 
fixed-maturity securities is approximately $1.6 billion and the effect on 
dollar-denominated fixed-maturity securities is approximately $327.5 
million.

     The Company has outstanding interest rate swaps on 64.8 billion yen of 
its variable-interest-rate yen-denominated borrowings.  These swaps reduce 
the impact of changes in interest rates on the Company's borrowing costs and 
effectively change the Company's interest rate on these yen-denominated 
borrowings from variable to fixed.  Therefore, there was no effect on 
earnings due to changes in market interest rates.

     At June 30, 1998, the Company also had yen-denominated borrowings in 
the amount of 6 billion yen ($42.6 million) with a variable interest rate of 
 .80%.  The effect on net earnings due to changes in market interest rates 
was immaterial.  For further information on the Company's notes payable, see 
Note 5 of the Notes to the Consolidated Financial Statements.


EQUITY PRICE RISK

     Equity securities at June 30, 1998, totaled $170.1 million, or .7% of 
total investments and cash on a consolidated basis.  The Company uses beta 
analysis to measure the sensitivity of its equity securities portfolio to 
fluctuations in the broad market.  The beta of the Company's equity 
securities portfolio is .96.  For example, if the overall stock market value 
changed by 10%, the value of AFLAC's equity securities would be expected to 
change by approximately  9.6%, or $16.3 million.


CURRENCY RISK

     Most of AFLAC Japan's investments and cash are denominated in yen.  
When the yen-denominated financial instruments mature or are sold, the 
proceeds are generally reinvested in yen-denominated securities and are held 
to fund yen-denominated policy obligations rather than converted into 
dollars.  Therefore, there is no significant economic or foreign currency 
transaction risk.
                                     32
<PAGE>
     In addition to the yen-denominated financial instruments held by AFLAC 
Japan, the Parent Company has yen-denominated borrowings that have been 
designated as a hedge of the Company's investment in AFLAC Japan.  The 
unrealized foreign currency translation gains and losses are reported in 
accumulated other comprehensive income in shareholders' equity.  

     The Company attempts to match its yen-denominated assets to its yen-
denominated liabilities on a consolidated basis in order to minimize the 
exposure of its shareholders' equity to foreign currency translation 
fluctuations.  The table below compares the U.S. dollar values of the 
Company's yen-denominated assets and liabilities at various exchange rates.

             Dollar Value of Yen-Denominated Assets and Liabilities
                           At Selected Exchange Rates
                                 (June 30, 1998)

                                 126.00         141.00*        156.00
(In millions)                       Yen            Yen            Yen    
- ----------------------------------------------------------------------------
Yen-denominated financial
 instruments:
  Assets:
   Fixed-maturity
    securities                 $ 19,741.7     $ 17,641.5     $ 15,945.2
   Cash and cash
    equivalents                     295.2          263.8          238.4
   Securities held as
    collateral**                  3,729.5        3,332.7        3,012.3
   Other financial
    instruments                      22.9           20.5           18.5
                                ---------      ---------      ---------
      Total                      23,789.3       21,258.5       19,214.4
                                ---------      ---------      ---------
  Liabilities:
   Securities held as
    collateral**                  3,729.5        3,332.7        3,012.3
   Notes payable                    561.9          502.1          453.8
                                ---------      ---------      ---------
      Total                       4,291.4        3,834.8        3,466.1
                                ---------      ---------      ---------
Net yen-denominated
 financial instruments           19,497.9       17,423.7       15,748.3
Other yen-denominated
 assets                           2,801.4        2,503.4        2,262.7
Other yen-denominated
 liabilities (primarily
 policy and claim reserves)     (21,976.5)     (19,638.7)     (17,750.3)
                                ---------      ---------      ---------
  Total yen-denominated
   net assets subject
   to foreign currency
   fluctuation                 $    322.8     $    288.4     $    260.7
                                =========      =========      =========
* Actual June 30, 1998, exchange rate.
**Off balance sheet financial instruments.



                                     33
<PAGE>
     For information regarding the effect of foreign currency translation on 
operating earnings per share, see Foreign Currency Translation on page 19.


FORWARD-LOOKING INFORMATION

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information, so long 
as those informational statements are identified as forward-looking and are 
accompanied by meaningful, cautionary statements identifying important 
factors that could cause actual results to differ materially from those 
discussed.  The Company desires to take advantage of these provisions. This 
report contains cautionary statements identifying important factors that 
could cause actual results to differ materially from those projected in this 
Form 10-Q, and in any other statements made by officers of the Company in 
oral discussions with analysts and contained in documents filed with the 
Securities and Exchange Commission (the SEC).  Forward-looking statements 
are not based on historical information and relate to future operations, 
strategies, financial results or other developments.  In particular, 
statements containing words such as "expect," "anticipate," "believe," 
"goal," "objective" or similar words as well as specific projections of 
future results generally qualify as forward-looking. The Company undertakes 
no obligation to update such forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory requirements, assessments for insurance company insolvencies, 
competitive conditions, new products, Japanese Ministry of Finance approval 
of profit repatriations to the United States, general economic conditions in 
the United States and Japan, changes in U.S. and/or Japanese tax laws, 
adequacy of reserves, credit and other risks associated with the Company's 
investment activities, significant changes in interest rates and 
fluctuations in foreign currency exchange rates.
























                                     34
<PAGE>

                         PART II.  OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years.  Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.


ITEMS 2, 3, 4 and 5

     Not applicable.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits:

      27.0 - Financial Data Schedule (for SEC use only)

(b)  Reports on Form 8-K:

     There were no reports on Form 8-K filed during the quarter ended 
     June 30, 1998.


     Items other than those listed above are omitted because they are not 
required or are not applicable.






















                                     35


<PAGE>


                               SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                                                AFLAC INCORPORATED      




Date   August 12, 1998                         /s/ KRISS CLONINGER, III
     ------------------------                ---------------------------
                                                 KRISS CLONINGER,III
                                              Executive Vice President;
                                                   Treasurer and
                                               Chief Financial Officer




Date   August 12, 1998                         /s/ NORMAN P. FOSTER     
     ------------------------                ---------------------------
                                                 NORMAN P. FOSTER
                                              Executive Vice President,
                                                 Corporate Finance
                                                                

























                                     36
<PAGE>

EXHIBITS FILED WITH CURRENT FORM 10-Q:

     27.0 - Financial Data Schedule (for SEC use only).






















































                                     37
 



 

 
















<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-Q for the
period ended June 30, 1998, and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               JUN-30-1998
<DEBT-HELD-FOR-SALE>                        22,234,150
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     170,101
<MORTGAGE>                                       5,242
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              22,457,078
<CASH>                                         344,380
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,529,487
<TOTAL-ASSETS>                              26,306,741
<POLICY-LOSSES>                             19,383,733
<UNEARNED-PREMIUMS>                            263,901
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          189,073
<NOTES-PAYABLE>                                522,597
                                0
                                          0
<COMMON>                                        31,736
<OTHER-SE>                                   3,503,446
<TOTAL-LIABILITY-AND-EQUITY>                26,306,741
                                   2,896,373
<INVESTMENT-INCOME>                            554,136
<INVESTMENT-GAINS>                               (268)
<OTHER-INCOME>                                  10,286
<BENEFITS>                                   2,384,537
<UNDERWRITING-AMORTIZATION>                     98,565
<UNDERWRITING-OTHER>                           763,712<F1>
<INCOME-PRETAX>                                213,713
<INCOME-TAX>                                  (49,369)<F2>
<INCOME-CONTINUING>                            263,082
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   263,082
<EPS-PRIMARY>                                      .99<F3>
<EPS-DILUTED>                                      .95<F3>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes provision of $111,279 for mandated policyholder protection fund.
<F2>Includes ($121,120) deferred tax benefit from Japan tax rate reduction.
<F3>Adjusted for the two-for-one stock split issued June 8, 1998.  Prior year
financial data schedules have not been restated.
</FN>
        

</TABLE>


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