AFLAC INC
DEF 14A, 1998-03-13
ACCIDENT & HEALTH INSURANCE
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<PAGE>


                            NOTICE AND PROXY STATEMENT


                                AFLAC INCORPORATED
                              WORLDWIDE HEADQUARTERS
                                 1932 WYNNTON ROAD
                              COLUMBUS, GEORGIA 31999



                       NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON MONDAY, MAY 4, 1998


     The Annual Meeting of Shareholders of AFLAC Incorporated (the 
"Company") will be held on Monday, May 4, 1998, at 10:00 a.m. at the 
Columbus Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, 
Georgia, for the following purposes, all of which are described in the 
accompanying Proxy Statement:

1.  To elect seventeen Directors of the Company to serve until the next 
Annual Meeting and until their successors are duly elected and qualified;

2.  To consider and act upon the ratification of the appointment of KPMG 
Peat Marwick LLP as independent auditors of the Company for the year ending 
December 31, 1998; and

3.  To transact such other business as may properly come before the meeting 
or any adjournment thereof.

The accompanying proxy is solicited by the Board of Directors of the 
Company. The Proxy Statement and the Company's Annual Report for the year 
ended December 31, 1997, are enclosed.

The record date for the determination of shareholders entitled to vote at 
the meeting is February 24, 1998, and only shareholders of record at the 
close of business on that date will be entitled to vote at this meeting, and 
any adjournment thereof.

YOUR VOTE IS IMPORTANT! WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE 
MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN 
THE ENCLOSED PREPAID ENVELOPE SO THAT WE MAY BE ASSURED OF A QUORUM TO 
TRANSACT BUSINESS. IF YOU ATTEND THE MEETING, YOU MAY REVOKE YOUR PROXY AND 
VOTE IN PERSON.

                                        By order of the Board of Directors,
                                           /s/Joey M. Loudermilk
                                        ----------------------------------
Columbus, Georgia                             Joey M. Loudermilk
March 9, 1998                                    Secretary







<PAGE>
                                 AFLAC INCORPORATED



                                  PROXY STATEMENT

                         FOR ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD MONDAY, MAY 4, 1998



                        SOLICITATION AND REVOCATION OF PROXY

     This Proxy Statement is furnished to shareholders in connection with 
the solicitation of proxies by the Board of Directors of AFLAC Incorporated 
(the "Company") for use at the Annual Meeting of Shareholders to be held on 
Monday, May 4, 1998, and any adjournment thereof, for the purposes set forth 
in the accompanying Notice of Annual Meeting of Shareholders and described 
in detail herein. The meeting will be held at 10:00 a.m. at the Columbus 
Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, Georgia.

     All properly executed proxies will be voted in accordance with the 
instructions contained thereon, and if no choice is specified, the proxies 
will be voted FOR the election of all nominees named elsewhere in this Proxy 
Statement and FOR approval of each other proposal set forth in the Notice of 
Meeting. Any proxy may be revoked by the shareholder at any time before it 
is exercised by giving written notice to that effect to the Secretary of the 
Company or by signing a later-dated proxy. Shareholders who attend the 
meeting may revoke any proxy previously granted and vote in person.

     This Proxy Statement and the accompanying proxy are being mailed to the 
shareholders on or about March 13, 1998.

                              SOLICITATION OF PROXIES

     The cost of soliciting proxies will be paid by the Company. The Company 
will make arrangements with brokerage firms, custodians and other 
fiduciaries to send proxy materials to their principals, and the Company 
will reimburse them for their mailing and related expenses. In addition to 
solicitation by mail, certain officers and other employees of the Company, 
who will receive no compensation for their services other than their regular 
compensation, may solicit proxies by telephone and by personal contacts. In 
addition, the Company has retained Georgeson & Co., Inc. to assist in the 
solicitation of proxies for a fee of $10,000, plus reimbursement of 
reasonable out-of-pocket expenses.

                           DESCRIPTION OF VOTING RIGHTS

     In accordance with the Company's Articles of Incorporation, shares of 
the Company's Common Stock, par value $.10 per share (the "Common Stock"), 
are entitled to one vote per share until they have been held by the same 
beneficial owner for a continuous period of greater than 48 months prior to 
the record date of the meeting, at which time they become entitled to 10 
votes per share. Any transferee of a share of Common Stock where such share 
was transferred to the transferee by gift, devise or bequest, or otherwise 
through the laws of inheritance, descent or distribution from the estate of 
the transferor, or by distribution to a beneficiary of shares held in trust 
for such beneficiary, is deemed to be the same beneficial owner as the 
transferor. Shares acquired as a direct result of a stock split, stock 
<PAGE>
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the issued dividend shares 
were acquired. Shares of Common Stock acquired pursuant to the exercise of a 
stock option are deemed to have been acquired on the date the option was 
granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share unless this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company. Shareholders desiring to 
rebut this presumption should complete and execute the affidavit appearing 
on the reverse side of their proxy. The Board of Directors reserves the 
right to require evidence to support the affidavit. 


               VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF


     Holders of record of Common Stock at the close of business on February 
24, 1998, will be entitled to vote at the meeting. At that date, the number 
of outstanding shares of Common Stock entitled to vote was 133,395,311. 
According to the Company's records, this represents the following voting 
rights:


     108,066,354    Shares @     1 Vote Per Share  =  108,066,354 Votes
      25,328,957    Shares @    10 Votes Per Share =  253,289,570 Votes
     -----------                                      -----------
     133,395,311    Shares                   Total    361,355,924 Votes


     Shareholders with one vote per share shown above can rebut the 
presumption that they are entitled to only one vote as outlined in 
"Description of Voting Rights" above. If all of the outstanding shares were 
entitled to 10 votes per share, the total votes available would be 
1,333,953,110. However, for the purposes of this Proxy Statement, it is 
assumed that the total votes available to be cast at the meeting will be 
361,355,924.

     The holders of a majority of the voting rights entitled to vote at the 
meeting, present in person or represented by proxy, shall constitute a 
quorum for the transaction of such business as shall come before the 
meeting. Directors are elected by an affirmative vote of a plurality of 
voting rights cast. In the case of the election of directors, under 
applicable Georgia law, in tabulating the vote, votes withheld will be 
disregarded and will have no effect on the outcome of the vote. Approval of 
all other matters to be considered at the meeting requires the affirmative 
vote of holders of a majority of the voting rights present in person or 
represented by proxy at the meeting. With respect to any such proposal, 
abstentions will be treated as votes cast and, therefore, will have the same 
effect as a vote against the proposal, and broker non-votes will not be 
counted as votes cast and, therefore, will have no effect on the outcome of 
the vote.





<PAGE>
     No person, as of February 24, 1998, was the owner of record or, to the 
knowledge of the Company, beneficially owned 5% or more of the outstanding 
shares of Common Stock or of the available votes of the Company other than 
as shown below:

                                                                     PERCENT
NAME AND                                                        PER-   OF
ADDRESS OF                                     AMOUNT OF        CENT  AVAIL-
BENEFICIAL               TITLE OF CLASS    BENEFICIAL OWNERSHIP  OF    ABLE 
OWNER                     COMMON STOCK      SHARES      VOTES   CLASS  VOTES
- ----------               --------------    ---------- --------- ----- ------

Oppenheimer Capital*    1 Vote Per Share  17,393,231  17,393,231 13.0  4.8
Oppenheimer Tower 
World Financial Center
New York, NY 10281  

Daniel P. Amos**      10 Votes Per Share   2,592,920  25,929,200
1932 Wynnton Road      1 Vote Per Share      135,640     135,640
Columbus, GA 31999                         ---------  ----------
                                           2,728,560  26,064,840  2.0  7.1



     (*) Based on information provided by Oppenheimer Capital, a Delaware 
general partnership. Includes shares held by certain investment advisory 
clients and discretionary accounts of Oppenheimer Capital. 

     (**) Includes options to purchase 940,113 shares (and 8,216,136 
available votes) which are exercisable within 60 days.




                          SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth, as of February 24, 1998, the number of 
shares and percentage of outstanding Common Stock beneficially owned by 
certain of the executive officers named in the "Summary Compensation Table" 
below (the "Named Executive Officers"), and Directors and executive officers 
as a group. The beneficial ownership of directors and of the remaining Named 
Executive Officers is set forth below in the information provided for 
director nominees in "Election of Directors." The number of shares of Common 
Stock shown are those deemed "beneficially owned," as determined under Rule 
13d-3 promulgated by the Securities and Exchange Commission under the 
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and the 
information is not necessarily indicative of beneficial ownership for any 
other purpose. Under such rule, beneficial ownership includes any shares as 
to which a person, directly or indirectly, through any contract, 
arrangement, understanding, relationship or otherwise, has sole or shared 
voting power or investment power, and also any shares that the person has 
the right to acquire within 60 days through the exercise of any option, 
warrant or right, through conversion of any security, or pursuant to the 
automatic termination or power of revocation of a trust, discretionary 
account or similar arrangement.




<PAGE>

                    Common Stock Beneficially Owned and
                      Approximate Percentage of Class
                         as of February 24, 1998


                                            Percent                 Percent
Name                          Shares (1)   of Shares    Votes(1)   of Votes 
- ----                          ---------    ---------    -------    ---------

Joseph P. Kuechenmeister        26,011         *         120,232        *

Kriss Cloninger, III           214,768         .2      1,733,527       .5

All Directors and executive
officers as a group  
(33 persons)                 9,526,508        7.0     72,223,283     18.5

* Percentage not listed if less than .1%

(1)  Includes options to purchase shares (and available votes), which are
     exercisable within 60 days, for Joseph P. Kuechenmeister, 14,475
     (54,750); Kriss Cloninger, III, 213,751 (1,732,510); and for all
     Directors and executive officers as a group, 3,311,029 (28,649,890).


                           1. ELECTION OF DIRECTORS

     The Company proposes that the following seventeen individuals be 
elected to the Board of Directors of the Company. The persons named in the 
following table have been nominated by the Nominating Committee of the Board 
of Directors for election as Directors and, if elected, are willing to serve 
as such until the next Annual Meeting of Shareholders and until their 
successors have been elected and qualified. It is intended that the persons 
named in the accompanying proxy, or their substitutes, will vote for the 
election of these nominees (unless specifically instructed to the contrary). 
However, if any nominee at the time of the election is unable or unwilling 
to serve or is otherwise unavailable for election, and in consequence 
another nominee is designated, the persons named in the proxy, or their 
substitutes, will have discretionary authority to vote or refrain from 
voting in accordance with their judgment on such other nominees. The Board 
of Directors has no reason to believe that any of the persons nominated will 
be unable or unwilling to serve.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION
               OF EACH OF THE BELOW-LISTED NOMINEES AS DIRECTORS














<PAGE>
<TABLE>
The following information is provided with respect to the nominees:
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 24,  OF OUT-   RUARY 24,    OF
                                                                     FIRST      1998       STANDING    1998    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               --  -------  ------------  --------  ---------  --------
<S>                      <C>                                    <C>  <C>     <C>           <C>       <C>        <C> 
Paul S. Amos             Chairman, the Company and AFLAC**      71    1956      867,256       .6     8,629,128    2.4

Daniel P. Amos           Chief Executive Officer, the Company   46    1983    2,728,560      2.0    26,064,840    7.1
                         and AFLAC; President, the Company
                         and AFLAC; Director, CIT Group Inc.,
                         Livingston, NJ; Director, Georgia 
                         Power Company, Atlanta, GA

J. Shelby Amos, II       Alabama/West Florida State Sales       45    1983      354,523       .3     3,443,622    1.0
                         Coordinator, AFLAC
 
Michael H. Armacost      President, The Brookings Institution,  60    1994       17,450        *       138,410      *
                         Washington D.C., since October 1995;
                         Professor, Asia/Pacific Research 
                         Center, Stanford University, Stanford,
                         CA, from 1993 until September 1995;
                         U.S. Ambassador to Japan, 
                         from 1989 until 1993

M. Delmar Edwards, M.D.  Retired Vice President and             71    1990       38,713        *       350,338     .1
                         Assistant to the Chairman,
                         Columbus Regional Healthcare
                         System, Inc., Columbus, GA;
                         Practicing Physician, Columbus, GA,
                         until July 1993; Retired Director,
                         First Union National Bank of Georgia,
                         Columbus, GA; Trustee, Columbus State 
                         University, Columbus, GA; Trustee,
                         Morehouse School of Medicine, 
                         Atlanta, GA

George W. Ford, Jr.      Chairman of the Board, Progressive     74    1986       14,750        *       129,500      *
                         Funeral Home, Columbus, GA; Retired
                         Director, Columbus Bank & Trust
                         Company, Columbus, GA 



<PAGE>
                                                                               SHARES OF
                                                                              COMMON STOCK            VOTING
                                                                              BENEFICIALLY            RIGHTS  
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 24,  OF OUT-   RUARY 24,    OF   
                                                                     FIRST      1998       STANDING   1998     AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED   (2) (3)      SHARES     (2)       VOTES
- ----                     ------------------------               ---  -------  ------------ --------  ---------  --------

Joe Frank Harris         Distinguished Executive Fellow,        62    1991       47,937        *      461,370     .1
                         Georgia State University, Atlanta,
                         GA, since December 1993; Chairman
                         of the Board, Harris Georgia Corp.,
                         Cartersville, GA; Director, Bankhead
                         Enterprises, Inc., Atlanta, GA; Former
                         Governor of the State of Georgia

Elizabeth J. Hudson      Director, Spencer Stuart, New York,   48    1990       46,830        *       450,300     .1
                         NY, since January 1998; Senior Vice
                         President, Corporate Communications, 
                         The Readers Digest Association, Inc.,
                         from May 1996 until December 1997;
                         Executive Producer, NBC Productions,
                         from February 1993 until May 1996;
                         Senior Vice President, Corporate
                         Communications, NBC Inc., until
                         February 1993

Kenneth S. Janke, Sr.    President, Chief Executive Officer,    63    1989       45,694        *       321,639    .1 
                         National Association of Investors 
                         Corp., Madison Heights, MI; President 
                         and Director, NAIC Growth Fund,
                         Madison Heights, MI

Charles B. Knapp         President, Aspen Institute,            51    1990       46,625        *       448,250    .1
                         Washington, D.C., since July 1997;
                         President, The University of Georgia,
                         Athens, GA, until July 1997

Hisao Kobayashi          Senior Adviser, The Dai-Ichi Kangyo    62    1994    1,892,000      1.4     1,892,000    .5
                         Bank Ltd., Tokyo, Japan; Chairman,
                         CIT Group Inc., Livingston, NJ;
                         Director, Nippon Light Metal Co.,
                         Ltd., Tokyo

Yoshiki Otake            Chairman, AFLAC Japan, since January   58    1986      607,343       .5     5,202,064   1.4
                         1995; President, AFLAC Japan, until
                         December 1994; Vice Chairman, AFLAC 
                         International, Inc.

<PAGE>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 24,  OF OUT-   RUARY 24,    OF
                                                                     FIRST      1998       STANDING    1998    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)              AGE  ELECTED   (2) (3)       SHARES     (2)       VOTES 
- ----                     ------------------------              ---  -------  ------------  --------  --------- ---------

E. Stephen Purdom        Executive Vice President, AFLAC,       50    1987      227,496       .2     1,456,239    .4
                         since October 1994; Medical Director,
                         Columbus Clinic, Columbus, GA, until
                         September 1994; Senior Vice President
                         and Medical Director, AFLAC, until 
                         October 1994; Director, Trust 
                         Company Bank, Columbus, GA

Barbara K. Rimer         Director, Cancer Control and           49    1995       11,200        *        11,200     *
                         Population Sciences, National
                         Cancer Institute,. Bethesda, 
                         MD, since December 1997; Director,
                         Cancer Control Research, Duke
                         Comprehensive Cancer Center,
                         Durham, NC, until December 1997

Henry C. Schwob          Owner, Schwob Realty Company,          70    1965      394,637       .3     3,832,811    1.1
                         Columbus, GA; Director, First Union 
                         National Bank of Georgia, Columbus, GA 

J. Kyle Spencer          President, Spencer Investment          71    1968      441,318       .3     4,394,280    1.2
                         Company, Columbus, GA; Retired 
                         Director, First Union National Bank
                         of Georgia, Columbus, GA; Retired
                         Chairman of the Board, Bank South
                         N.A., Columbus, GA
 
Glenn Vaughn, Jr.        Retired Chairman of the Board,         68    1990       41,009        *       388,040     .1
                         Columbus Ledger-Enquirer, 
                         Columbus, GA

(*)     Percent not listed if less than .1%
(**)    American Family Life Assurance Company of Columbus ("AFLAC") is a wholly owned subsidiary of the Company.


(1)     Unless specifically noted, the respective Director or nominee has held the occupation for at least five years.

(2)     Includes options to purchase shares (and available votes), which are exercisable within 60 days, for Paul S.
        Amos, 100,000 (1,000,000); Daniel P. Amos, 940,113 (8,216,136); J. Shelby Amos, II, 17,000 (152,000); Michael H.

<PAGE>
        Armacost, 15,440 (136,400); M. Delmar Edwards, 27,000 (252,000); George W. Ford, Jr., 11,000 (92,000); Joe Frank
        Harris, 45,125 (433,250); Elizabeth J. Hudson, 45,125 (433,250); Kenneth S. Janke, Sr., 17,000 (152,000);

        Charles B. Knapp, 45,125 (433,250); Hisao Kobayashi, 17,000 (17,000); Yoshiki Otake, 407,383 (3,848,830); 
        E. Stephen Purdom, 192,016 (1,110,160); Barbara K. Rimer 11,000 (11,000); Henry C. Schwob, 17,000 (152,000); 
        J. Kyle Spencer, 17,000 (152,000); and Glenn Vaughn, Jr., 37,625 (358,250).

(3)     All stock is owned solely and directly by the nominee except as follows:

        Paul S. Amos, 107,418 shares owned by spouse; 10,486 shares owned by his minor grandchild with Mr. Amos as
        custodian; 139,950 shares owned by trusts with Mr. Amos as trustee; and 6,250 shares owned by the Paul S. Amos
        Education Foundation.

        Daniel P. Amos, 61,251 shares owned by spouse; 683,423 shares owned by a partnership of which Mr. Amos is a
        partner; 453,358 shares owned by trusts with Mr. Amos as trustee; 10,486 shares owned by his son as to which
        shares Mr. Amos disclaims beneficial ownership; 172,054 shares owned by Daniel P. and Shannon Amos Foundation,
        Inc.; and 6,250 shares owned by the Paul S. Amos Education Foundation.  Does not include 4,984 shares owned by
        a trust with his wife as trustee of which Mr. Amos disclaims beneficial ownership.

        J. Shelby Amos, II, 118,644 shares owned by his minor children with Mr. Amos as trustee; and 11,518 shares owned 
        by a corporation of which Mr. Amos is a controlling shareholder. 

        Elizabeth J. Hudson, 1,705 shares owned jointly with spouse.

        Kenneth S. Janke, Sr., 11,379 shares owned by a trust with Mr. Janke as trustee; 2,854 shares owned by a trust
        with his wife as trustee; 10,500 shares owned by a partnership of which Mr. Janke is a partner; 3,750 shares
        owned by the NAIC Growth Fund of which Mr. Janke is President; and 211 shares owned by an investment club of
        which Mr. Janke is a member.

        Charles B. Knapp, 1,500 shares owned by spouse.

        Hisao Kobayashi, 1,875,000 shares owned by The Dai-Ichi Kangyo Bank, Ltd.; Mr. Kobayashi shares the power to
        vote these shares.

        E. Stephen Purdom, 2,550 shares owned by minor child with Mr. Purdom as custodian.

        Barbara K. Rimer, 200 shares owned jointly with spouse.

        Henry C. Schwob, 28,408 shares owned by spouse; and 793 shares owned by his children with spouse as custodian.

        J. Kyle Spencer, 48,469 shares owned by spouse.

        Glenn Vaughn, Jr., 2,447 shares owned jointly with spouse; and 937 shares owned by spouse.


        Daniel P. Amos is the son of Paul S. Amos.  J. Shelby Amos, II is the nephew of Paul S. Amos.  Daniel P. Amos
        and J. Shelby Amos, II are cousins.  Kenneth S. Janke, Sr. is the father of Kenneth S. Janke Jr., an executive
        officer of the Company.  No other family relationships exist among any other executive officers or Directors.
</TABLE>


<PAGE>
               SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Pursuant to Section 16 of the Exchange Act, as amended, executive 
officers, directors and holders of more than 10% of the Common Stock are 
required to file reports of their trading in Company equity securities with 
the Securities and Exchange Commission. 

     Based solely on its review of the copies of such reports received by 
the Company, or written representations from certain reporting persons that 
no reports on Form 5 were required for those persons, the Company believes 
that during the last fiscal year all Section 16 filing requirements 
applicable to its reporting persons were complied with, and the Company is 
not aware of any filing delinquencies from prior fiscal years, except as set 
forth below.

     Messrs. William J. Bugg, Jr., Norman P. Foster and Joey M. Loudermilk 
failed to file on a timely basis one Form 4 relating to one transaction each 
in the Company's Common Stock. Mr. Daniel P. Amos failed to file on a timely 
basis three Form 4 reports relating to four transactions in the Company's 
Common Stock. Mr. Paul S. Amos failed to file on a timely basis two Form 4 
reports relating to three transactions in the Company's Common Stock. Mr. E. 
Stephen Purdom failed to file on a timely basis four Form 4 reports relating 
to four transactions in the Company's Common Stock. With one exception all 
of such transactions were gifts; all such transactions have now been 
reported on Form 5 reports.


           BOARD AND COMMITTEE MEETINGS AND DIRECTORS' COMPENSATION

     During 1997, the Board of Directors met five times, and all Directors 
attended more than 75% of the meetings of the Board and of the Board 
Committees on which they served except Mr. Michael J. Armacost who missed 
three meetings.

The following Directors were members of the respective committees during the 
past year:

           AUDIT             COMPENSATION               NOMINATING

      J. Kyle Spencer       Gov. Joe Frank Harris     Paul S. Amos
      George W. Ford, Jr.   M. Delmar Edwards, M.D.   Daniel P. Amos
      Elizabeth J. Hudson   Glenn Vaughn, Jr.         J. Shelby Amos, II
      Henry C. Schwob                                 Kenneth S. Janke, Sr.
                                                      Charles B. Knapp

     The Audit Committee, which met three times during 1997, is charged with 
the duties of assuring that proper guidelines are established for the 
dissemination of financial information; meeting periodically with, and 
reviewing recommendations of, the Company's independent and internal 
auditors; meeting periodically with management with respect to the Company's 
system of internal controls and accounting systems used by the Company; 
determining that no restrictions are placed on the scope of the examination 
of the financial statements by the independent auditors; reviewing 
consolidated financial statements; and performing any other duties or 
functions deemed appropriate by the Board. The Committee also recommends to 
the Board of Directors the appointment of the Company's principal 
independent auditors. At least annually, the Committee reviews the services 
performed and the fees charged by the independent auditors. 

<PAGE>
     The independent auditors have direct access to the Committee and may 
discuss any matters that arise in connection with their audits, the 
maintenance of internal controls and any other matters relating to the 
Company's financial affairs. The Committee may authorize the independent 
auditors to investigate any matters that the Committee deems appropriate and 
may present its recommendations and conclusions to the Board. 

     The Nominating Committee met once during 1997 to recommend nominees for 
election as Directors at the Annual Meeting of Shareholders. The Committee 
will consider, as potential nominees, persons recommended by shareholders in 
accordance with the procedures set forth in the Company's By-Laws. The 
Company's By-Laws provide that a shareholder nominating persons for election 
to the Board, in general, must give notice thereof in writing to the 
Secretary of the Company not less than 60 nor more than 90 days prior to the 
anniversary date of the immediately preceding annual meeting of 
shareholders; provided, however, that in the event that the annual meeting 
is called for a date that is not within 30 days before or after such 
anniversary date, notice by the shareholder to be timely must be so received 
not later than the close of business on the 10th day following the day on 
which such notice of the date of the annual meeting was mailed or such 
public disclosure was made, whichever first occurs.

     Each Director of the Company receives $1,500 per month for service as 
such. A Director serving on one or more committees who is not an officer of 
the Company receives an additional $600 per month for that service ($200 if 
an officer). Each Director also receives $2,000 for attendance at each 
meeting of the Board of Directors. In addition, the chairmen of the 
Compensation and Audit Committees receive annually $10,000 and $12,000, 
respectively.

     During 1997, Mr. Henry C. Schwob received $48,237 for providing 
consulting services to AFLAC's Investment Committee.

     Directors who are not also employees of the Company or its subsidiaries 
have been granted non-qualified stock options pursuant to the Amended 1985 
Stock Option Plan (the "1985 Plan") and the 1997 Stock Option Plan (the 
"1997 Plan"). The exercise price for the options is the fair market value of 
the Common Stock on the date of grant. In years prior to 1993, aggregate 
stock options, ranging from 15,000 to 40,000 per Director, were granted by 
the Directors' Stock Option Committee, which determined the value of each 
Director's continuing service to the Company based on experience gained from 
the number of years already served. The stock options granted prior to 1993 
vested over a four-year period, contingent upon the shareholders re-electing 
the Director to the Board of Directors. Options vest in full upon the death 
or disability of the Director. Pursuant to amendments to the 1985 Plan 
approved by shareholders at the 1994 annual meeting, each new non-employee 
director, including any advisory director, was granted an option to purchase 
10,000 shares of Common Stock as of the earlier of the date such individual 
was appointed to the Board or the date of the first annual meeting of 
shareholders at which such Director was elected to the Board. In addition to 
grants from the 1985 Plan, the 1997 Plan, approved by shareholders at the 
1997 annual meeting, provides for two automatic grants of 10,000 shares each 
as of August 1, 1997, and August 1, 2002, as well as the first-time grant to 
newly appointed or elected non-employee directors. Options granted to each 
non-employee director will become exercisable in cumulative installments of 
20% of the shares of Common Stock covered thereby as of the date of the 
grant, and an additional 20% as of each of the next four anniversaries of 
the date of the option grant to the extent the non-employee director 
continues to be a director as of that date, provided, however, that upon 
<PAGE>
cessation of service by reason of retirement, a non-employee director will 
become immediately vested in all outstanding options that have not yet 
expired. The exercise price of all shares of Common Stock subject to options 
granted to non-employee directors will be 100% of the fair market value of 
such shares as of the date of grant.

     The Company maintains a retirement plan for non-employee directors who 
have attained age 55 and completed at least five years of service as a non-
employee director. The annual benefit paid to a non-employee director upon 
retirement (or to his or her spouse in the event of death prior to 
retirement or prior to completion of payments under the plan) is equal to 
the director's compensation in the twelve months preceding retirement, 
including retainer and regular Board member fees, but excluding committee 
fees, paid for a period of time equal to the number of completed years 
served as a non-employee director.

                       COMPENSATION COMMITTEE REPORT

     This report on the compensation policies, components and decisions of 
the Company for 1997 with respect to the Company's executive officers is 
presented by the Compensation Committee of the Company, which was made up of 
three members, consisting of Governor Joe Frank Harris, Chairman of the 
Compensation Committee, Mr. Glenn Vaughn, Jr., and Dr. M. Delmar Edwards. 
All such members of the Compensation Committee are outside Directors as 
defined by Section 162 (m) ("Section 162 (m)") of the Internal Revenue Code 
of 1986 as amended (the "Code"). The function of the Compensation Committee 
is to approve current compensation arrangements for executive officers of 
the Company who are also members of the Board of Directors, including among 
the Named Executive Officers, Messrs. Daniel P. Amos, Paul S. Amos and 
Yoshiki Otake. The Compensation Committee determines all aspects of 
compensation for executive officers who are members of the Board with 
respect to stock options, and under the Company's Management Incentive Plan 
with respect to all executive officers (as defined therein and including the 
Named Executive Officers other than Mr. Joseph P. Kuechenmeister, who does 
not  participate in that Plan). Other compensation decisions for executive 
officers are made by the Chief Executive Officer, Mr. Daniel P. Amos. The 
Compensation Committee met a total of three times over the past fiscal year.

                     COMPENSATION POLICIES AND GOALS

     The Company's goal is to retain, motivate and reward management of the 
Company through its compensation policies and awards, while aligning their 
interests more closely with that of the Company and its shareholders. With 
respect to the retention of management, the Company seeks to attract and 
retain the highest caliber of management by offering, in addition to other 
intangible non-monetary benefits, total compensation that is comparable to 
that offered by its competitors. The Company believes that it is also 
important to provide compensation components that accrue to the benefit of, 
and provide security to, its management over the long term, such as pension 
benefits, to promote the retention of management. To align the interest of 
management more closely with that of the Company and to motivate and reward 
individual initiative and effort, the Company seeks to promote performance-
based compensation so that contribution to the Company as a whole, as well 
as the attainment of individual performance goals, is rewarded. Through the 
use of performance-based plans that reward attainment of division or Company 
goals, the Company seeks to foster an attitude of teamwork, and the use of 
tools like equity ownership is important to ensure that the efforts of 
management are consistent with the objectives of shareholders. Through the 

<PAGE>
use of stock options, the Company seeks to promote increased equity 
ownership by management in the Company.


                         COMPENSATION COMPONENTS

     At present, the compensation of the executive officers of the Company 
consists of a combination of salary, incentive bonuses, stock options, 
contributions to or accruals for benefit plans, and participation in various 
other plans, such as the Company's 401(k) plan, as well as medical and other 
personal benefits typically offered to executives at large corporations. 

     SALARIES. In 1997, salaries for executive officers generally were 
increased at an average rate of 4.5% to reflect both a cost-of-living 
increase and to recognize the Company's favorable performance in fiscal 1996 
(as described below). With respect to Mr. Daniel P. Amos, no change in 
salary was made, despite a 1997 report (the "Hewitt Report") prepared for 
purposes of compensation evaluation by Hewitt Associates LLC ("Hewitt 
Associates") which compared the Company with a group of 12 other insurance 
companies in the areas of asset and revenue size, total shareholder return, 
return on assets, and return on equity, and found that the Company's total 
return to shareholders for 1996 and 1995 were the highest of the group, and 
that total return to shareholders in 1996 was more than double the average 
of the comparator group. The Company also compared well on its return on 
equity, with the second highest ranking among the group. The comparator 
insurance companies were identified to the Compensation Committee by Hewitt 
Associates as appropriate comparators to the Company from a business 
standpoint and for executive talent (this group included each of the 
companies that constitute the S&P Life Insurance Index), which is one of the 
indices used in the Company's "Stock Performance Graph" (see page 14), but 
also includes a broader group of companies viewed by the Company as its most 
direct competitors, as deemed appropriate for comparative compensation 
purposes). 

     Although the average salary increase for Chief Executive Officer 
("CEO") in the comparator group used in the Hewitt Report was 4.7% over the 
prior year (with a high of 15%) and despite the superior comparative 
performance of the Company, in light of limits on tax deductibility for 
executive compensation under Section 162(m) and the desire to emphasize 
stock compensation in lieu of cash compensation, the Compensation Committee 
determined that a salary increase for Mr. Daniel P. Amos at this time was 
not appropriate. Instead, the decision was made to maintain Mr. Daniel P. 
Amos' salary and to increase the emphasis on long term equity compensation 
in his overall compensation through the use of a stock option grant 
(described below) as additional compensation. In 1997 the salary for Mr. 
Paul S. Amos was increased by 6% based on the Company's comparative superior 
performance in 1996 and projected 1997 salary increases of 4.1% for 
insurance industry executives as compiled from the Hewitt Associates' annual 
salary survey. Given that Mr. Paul S. Amos is relatively near retirement 
age, the Compensation Committee determined that a salary increase in his 
case was appropriate, despite the deductibility considerations of Section 
162(m), rather than an option grant or the use of other long-term 
compensation.

     BONUSES. Under the Company's Management Incentive Plan for 1997, cash 
bonuses in an amount equal to 15% to 70% of salary, with respect to the 
Company and its subsidiaries' executive officers generally, and with respect 
to Messrs. Daniel P. Amos and Paul S. Amos, pursuant to their employment 
agreements, are paid on the basis of the attainment of target annual 
<PAGE>
performance goals for the Company and, generally speaking, personal goals. 
None of the Named Executive Officers, however, have personal goals. In the 
event that specified performance goals are achieved, the participating Named 
Executive Officers, including Messrs. Daniel P. Amos and Paul S. Amos, may 
earn up to 100% of salary as a cash bonus. The establishment of the 
percentage of salary that such bonus may constitute upon the attainment of 
target goals for Messrs. Daniel P. Amos and Paul S. Amos, was based on the 
recognition by the Compensation Committee that the bonus goals are set very 
aggressively, that such performance-based compensation should account for a 
substantial proportion of the total compensation for these top two 
executives of the Company, and with respect to Mr. Daniel P. Amos, the 
limitations on his salary under Section 162(m) which have resulted in an 
increase in the proportion of his compensation based on performance of the 
Company.

     The performance goals are established on the basis of recommendations 
by management, and the awards, if attained, are paid in the following year. 
With respect to 1997, the Compensation Committee established Company 
performance goals for executive officers, including the CEO, based on, among 
other things, earnings per share (excluding effects of currency 
fluctuations), premium income, increases in new sales, operating expense 
controls, pretax operating earnings, and, in the case of most executive 
officers other than the Named Executive Officers, personal goals. (In 
connection with compliance with Section 162(m), the Compensation Committee 
deemed it appropriate that the bonus components of the Named Executive 
Officers were based on objective Company performance goals rather than more 
subjective personal goals.) With respect to Messrs. Daniel P. Amos and Paul 
S. Amos, 50% of the target award was attributed to the earnings-per-share 
goal, while the other Company performance goals accounted for 50% of the 
total possible award in 5% to 15% increments. With respect to each Company 
performance goal, a minimum, target and maximum performance level is 
specified, the attainment of which determines the amount paid with respect 
to each performance goal. The bonus percentage is decreased or increased to 
the extent the Company performance levels meet the minimum levels or exceed 
target levels as the case may be, up to the maximum performance levels. 
Payment on attainment of any particular performance goal may occur 
independently of (i.e., is not contingent upon) attainment of any other 
performance goal. For the year ended December 31, 1997, all of the Named 
Executive Officers achieved bonus levels over the target bonus levels but 
below maximum bonus levels, reflecting the fact that Company performance 
levels generally exceeded target levels.

     OTHER BENEFITS AND ACTIONS. The Company maintains (i) its 1985 and 1997 
Plan pursuant to which officers and other employees are or have been granted 
options to purchase Company stock; (ii) its Retirement Plan for senior 
officers (the "Retirement Plan"), which provides lifetime retirement and 
medical benefits to plan participants, and (iii) its Supplemental Executive 
Retirement Plan (the "Supplemental Plan") for certain key executives of the 
Company and certain subsidiaries who do not participate in the Retirement 
Plan, which provides for certain pension benefits in the event of 
termination (other than for cause), upon death, after age 55 or in certain 
change-in-control situations. Certain of the Named Executive Officers are 
participants in the Retirement Plan or in the Supplemental Plan, but not 
both. The executive officers of the Company may also participate in the 
Companys nondiscriminatory 401(k) plan and a noncontributory defined benefit 
pension plan covering substantially all employees.

     In 1997, the Compensation Committee approved option grants exercisable 
for a total of 238,775 shares of Common Stock under the 1997 Plan to 
<PAGE>
officers of the Company, including a grant of options to Mr. Daniel P. Amos 
exercisable for 95,000 shares at fair market value on the date of grant. As 
noted above, this reflects the Compensation Committee's decision to shift a 
greater portion of his compensation to long-term stock-based compensation 
and as well as (a) the Company's comparative superior performance in 1996, 
(b) the Compensation Committee's decision not to increase Mr. Daniel P. 
Amos' salary in 1997, (c) the fact that compensation in the form of stock 
options contains a higher level of risk to the executive (compared to a cash 
salary increase) and (d) Mr. Daniel P. Amos' option exercises over the past 
year, and the desire to maintain Mr. Daniel P. Amos' equity position in the 
Company (given that the Company does not provide for an automatic reload of 
options upon exercise). No grants under the 1997 Plan were made to other 
Named Executive Officers in 1997 or any senior officers who were 
participants in the Supplemental Plan.

     In 1997, the Compensation Committee adopted certain technical 
amendments to the Supplemental Plan, including amendments to alter the 
definitions of "Pay" and "Final Pay" (see description of the Supplemental 
Plan under "Retirement Plans for Key Executives" below), to modify the 
benefit accrual occurring under the Supplement Plan and to allow the CEO to 
modify the benefit accruals of plan participants other than board members as 
long as the CEO does not participate in the plan (modification of benefit 
accruals for board members may only occur with board approval). The changes 
were made upon the recommendation of Hewitt Associates, with the first three 
changes intended to make the Supplemental Plan consistent with similar 
retirement plans at other large companies, while the addition of the 
discretionary benefit accrual feature will provide the CEO with increased 
compensation flexibility in dealing with personnel issues involving the 
timing of retirement. The Compensation Committee also determined to add Mr. 
Kenneth S. Janke Jr. as a participant to the Supplemental Plan in 
recognition of the contributions of Mr. Janke to the Company.

     With the exception of the foregoing, no decisions with respect to any 
of the 1985 Plan, the 1997 Plan, the Supplemental Plan and the Retirement 
Plan were made by the Compensation Committee in 1997.

     In order to facilitate retirement planning by Mr. Paul S. Amos, on July 
15, 1997, the Company entered into a deferred compensation agreement with 
Mr. Paul S. Amos, as described below under "Employment Agreements and 
Termination of Employment Arrangements."

     The Compensation Committee believes that the executive compensation 
policies serve the best interests of the shareholders and the Company. The 
bonus and stock option components of compensation for Company executives are 
intended to be directly related to and commensurate with Company 
performance.

     In connection with making decisions with respect to executive 
compensation, the Compensation Committee will take into account, as one of 
the factors which it considers, the provisions of Section 162(m), which 
limits the deductibility by the Company of certain categories of 
compensation in excess of $1,000,000 paid to certain executive officers. The 
Compensation Committee may (and, as described above, has), however, 
determine to authorize compensation arrangements that exceed the $1,000,000 
deductibility cap imposed by Section 162(m). In this connection, the 1985 
Plan, the 1997 Plan and the Management Incentive Plan presently conform to 
the requirements of Section 162(m) so that stock option grants and 
Management Incentive Plan awards are performance-based and not subject to 
the deduction limitation contained in Section 162(m). 
<PAGE>

                            Compensation Committee

                      Governor Joe Frank Harris - Chairman
                               M. Delmar Edwards 
                               Glenn Vaughn, Jr.






















































<PAGE>
<TABLE>
<CAPTION>
                                             SUMMARY COMPENSATION TABLE
                                  ANNUAL COMPENSATION                 LONG-TERM COMPENSATION AWARDS           
                                                                              AWARDS              PAYOUTS
NAME AND                                                    OTHER      RESTRICTED  SECURITIES
PRINCIPAL                                                   ANNUAL        STOCK    UNDERLYING      LTIP      ALL OTHER 
POSITION                  YEAR    SALARY       BONUS      COMPENSATION   AWARD(S)   OPTIONS       PAYOUTS   COMPENSATION
                                  ($)(1)      ($)(2)        ($) (3)       ($)        (#)          ($)        ($)(4) 
- ------------------        ----    ---------  -----------  ------------ ----------   ---------     -------  ------------
<S>                       <C>    <C>         <C>          <C>          <C>         <C>            <C>       <C>
Daniel P. Amos            1997   1,043,400     995,000       84,159         -0-       95,000       -0-         6,316 
President and CEO         1996   1,056,963   1,044,216        -0-           -0-      300,000       -0-         6,131 
                          1995   1,026,210     757,631        -0-           -0-        -0-         -0-         5,456 

Paul S. Amos              1997   1,216,981   1,157,039        -0-           -0-        -0-         -0-        22,879
Chairman                  1996   1,159,841   l,135,765        -0-           -0-        -0-         -0-        24,804 
                          1995   1,095,984     828,709        -0-           -0-        -0-         -0-        15,840 

Joseph P. Kuechenmeister  1997     262,420     773,744        -0-           -0-        -0-         -0-         9,650 
Sr. Vice President,       1996     251,575     347,000        -0-           -0-       15,001       -0-         6,772
Director of Marketing     1995     225,000     314,876        -0-           -0-        -0-         -0-         6,044

Yoshiki Otake             1997     683,328     276,341        -0-           -0-        -0-         -0-        23,741
Chairman,                 1996     720,149     370,938        -0-           -0-       37,500       -0-        26,312 
AFLAC Japan               1995     793,408     291,471        -0-           -0-        -0-         -0-        29,936 

Kriss Cloninger, III      1997     430,719     475,000        -0-           -0-        -0-         -0-         7,364
Exec. Vice President      1996     406,887     410,200        -0-           -0-       67,501       -0-         6,066 
and CFO                   1995     377,054     208,534        -0-           -0-        -0-         -0-         6,066 

(1) Includes $551,038 deferred salary in 1997 for Mr. Paul S. Amos. 

(2) Includes for all Named Executive Officers other than Mr. Joseph P. Kuechenmeister cash bonuses paid in 1996, 1997
    and 1998 under the Management Incentive Plan and other cash bonus payments. Includes as to Mr. Joseph P.
    Kuechenmeister Marketing Bonus for services rendered during 1995, 1996 and 1997.  Includes $1,140,079 deferred
    bonus in 1997 for Mr. Paul S. Amos.

(3) Includes medical expenses of $7,569, tax services of $31,000, aircraft expenses of $19,273 and consulting services
    of $26,317 for Mr. Daniel P. Amos.  No other Named Executive Officer received benefits in the aggregate in excess
    of $50,000.

(4) Includes premiums paid in 1997 for term life insurance in the amount of $1,566, $18,129, $4,900, $23,741, and $2,614
    for Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger,
    III, respectively, and Company-matching contributions to the 401(k) retirement plan in the amount of $4,750 for each
    of Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III.  Includes
    premiums paid in 1996 for term life insurance in the amount of $1,631, $20,304, $2,272, $26,312 and $1,566 for Mr.
    Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger, III,
    respectively, and Company-matching contributions to the 401(k) retirement plan in the amount of $4,500 for each of
<PAGE>
    Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III.  Includes premiums
    paid in 1995 for term life insurance in the amount of $956, $11,340, $1,544, $29,936 and $1,566, for Mr. Daniel P.
    Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger, III, respectively,
    and Company-matching contributions to the 401(k) retirement plan in the amount of $4,500 for each of Mr. Daniel P.
    Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III.  











































</TABLE>


<PAGE>

                           STOCK PERFORMANCE GRAPH


     The following graph compares the five-year performance of the Company's 
Common Stock to the Dow Jones Industrial Average (Dow Jones) and the 
Standard & Poor's Life Insurance Index (S&P Life).  The Standard & Poor's 
Life Insurance Index includes:  Aetna, Inc., Conseco, Inc., Jefferson-Pilot 
Corp., Lincoln National Corp., Torchmark Corp., and UNUM Corp.  The graph 
assumes that the value of the investment in the Company's Common Stock and 
each index was $100 at December 31, 1992, and that all dividends were 
reinvested.













(Stock Performance graph inserted here.)

















                         Performance Graph Index
                               DECEMBER 31


                      1992      1993      1994      1995      1996      1997
                      ----      ----      ----      ----      ----      ----

AFLAC INCORPORATED     100       105       119       164       244       295

DOW JONES              100       117       123       168       217       270

S&P LIFE               100       101        84       121       147       184

(All performance data provided by Research Data Group,Inc., San Francisco, 
CA 94107)

<PAGE>
                     RETIREMENT PLANS FOR KEY EXECUTIVES

     Participants in the Retirement Plan receive full compensation for the 
first 12 months after retirement. Thereafter, the participants may elect to 
receive annual lifetime retirement benefits equal to 60% of their final 
compensation, or 54% of such compensation with 1/2 of such amount to be paid 
to their spouses for a specified period after death of the participant. 
Final compensation is deemed to be the higher of (i) the compensation paid 
during the last 12 months of active employment with the Company, or (ii) the 
highest compensation received in any calendar year of the last three years 
preceding the date of retirement. Compensation under this plan is defined to 
be base salary plus bonus. All benefits are subject to annual cost-of-living 
increases as the Compensation Committee may approve. Retired participants 
and their spouses are also entitled to receive full medical expense benefits 
for their lifetimes. The benefits payable under the plan are not subject to 
Social Security or defined benefit pension plan offsets.

     Generally, no benefits are payable until the participant accumulates 10 
years credited service at age 60 or 20 years credited service. Reduced 
benefits may be paid to a participant who retires (other than for 
disability) before age 65 with less than 20 years credited service.

     Mr. Daniel P. Amos and Mr. Paul S. Amos are covered by this plan. AFLAC 
has entered into a similar agreement with Mr. Yoshiki Otake. Mr. Daniel P. 
Amos, Mr. Paul S. Amos and Mr. Yoshiki Otake have 24, 43 and 23 years, 
respectively, of credited service.



                  RETIREMENT PLAN FOR SENIOR OFFICERS TABLE

                            YEARS OF SERVICE
                            ($ in thousands)

 COMPENSATION           20             25             30             35
 ------------          ----           ----           ----           ----
   $1,000            $  600         $  600         $  600         $  600
    1,250               750            750            750            750
    1,500               900            900            900            900
    1,750             1,050          1,050          1,050          1,050
    2,000             1,200          1,200          1,200          1,200
    2,250             1,350          1,350          1,350          1,350
    2,500             1,500          1,500          1,500          1,500
    2,750             1,650          1,650          1,650          1,650
    3,000             1,800          1,800          1,800          1,800

     The Company maintains a Supplemental Executive Retirement Plan for 
certain key executives of the Company and its subsidiaries who do not 
participate in the Retirement Plan. Participation in the Supplemental 
Executive Retirement Plan is limited to key employees of the Company (and 
its subsidiaries) designated by the Board of Directors of the Company from 
time to time. In 1992 the plan was amended to require 15 years of service in 
order for a participant to be qualified under the plan, provided that this 
requirement does not affect those individuals who were participating in the 
plan prior to this amendment. In 1997, the Compensation Committee amended 
the terms of the plan to alter the benefit formula in the plan and the 
definition of "pay". The previous two-tiered benefit formula was 50% of 
final pay for retirement at ages 55 though 64 and 65% of final pay at ages 
65 and over. The new three-tiered benefit formula provides for a 40% benefit 
<PAGE>
upon retirement between the ages of 55 to 59, a 50% benefit upon retirement 
between the ages 60 to 64 and a 60% benefit upon retirement for ages 65 and 
over. Additionally, rather than basing the benefit calculations on the 
participant's highest annual base salary during the three-year period 
proceeding termination of employment ("Final Pay"), the new benefit formula 
computes benefits calculation on "Average Compensation." Under the terms of 
the plan, all benefit calculations are subject to offset for amounts paid 
under the Company's Defined Benefit Pension Plan.

     Average Compensation is determined by using the average of annual 
compensation for the three consecutive calendar years out of the ten 
consecutive calendar years of employment which yields the highest average. 
Average compensation is calculated using "Annual Compensation," which is 
defined to include both base salary and bonuses paid in a calendar year.

     Benefits are generally payable in the form of an annuity for the life 
of the participant. However, a participant may elect a joint and survivor 
annuity pursuant to which he or she will receive reduced benefits during his 
or her lifetime and, after his or her death, his or her surviving spouse 
will receive a monthly benefit equal to 50% of the amount that had been paid 
to the participant. No benefits are payable to a participant whose 
employment is terminated before age 55 except for certain terminations 
following a "change in control." If a participant dies after age 55 but 
before benefits are paid under the plan, his or her spouse will receive a 
death benefit equal to 50% of the benefits that the participant would have 
been entitled to receive had he or she retired on the day preceding the date 
of his or her death. If a participant's employment is terminated for 
"cause," he or she immediately forfeits all rights and entitlements under 
the plan. The benefits payable under the plan are not subject to Social 
Security offset; benefits are subject to offset for amounts paid under the 
Company's Defined Benefit Pension Plan. See "Employment Agreements and 
Termination of Employment Arrangements" for additional information regarding 
the Supplemental Executive Retirement Plan.

     Mr. Kriss Cloninger, III participates in the Supplemental Executive 
Retirement Plan. The estimated annual benefit payable upon a retirement age 
of 55 for Mr. Cloninger is $383,000.

                         DEFINED BENEFIT PENSION PLAN

     The Company has a noncontributory defined benefit pension plan covering 
substantially all U.S. employees who satisfy the eligibility requirements. 
Benefits are calculated in accordance with the following formula: l% of 
average monthly compensation times years of credited service not in excess 
of 25 years, plus .5% of average monthly compensation times years of 
credited service in excess of 25 years. Participants are eligible to receive 
normal retirement benefits upon attaining their normal retirement age of 65. 
Participants with 15 years of credited service are eligible to receive 
reduced normal retirement benefits upon reaching their early retirement age 
of 55. After attaining the early retirement age of 55, a participant can be 
eligible for full normal retirement benefits when the participant's years of 
credited service plus attained age equals or exceeds 85. For purposes of the 
plan, average monthly compensation is deemed to be the participant's highest 
average compensation during any five consecutive years of service within the 
10 consecutive plan years of service immediately preceding retirement. 
Compensation generally means salaries and annual incentive bonuses. The 
benefits payable under the plan as amended are not subject to adjustment for 
Social Security benefits or other offsets. The benefits payable under the 
plan may be paid monthly over the life of the participant (with joint and 
<PAGE>
survivor options available at reduced rates). The maximum retirement benefit 
is limited in accordance with section 415 of the Code to $125,000 for 1997. 
The maximum compensation that may be taken into account in the calculation 
of retirement benefits is limited in accordance with section 401(a) (17) of 
the Code to $160,000 for 1997. These limitation amounts for future years 
will be indexed for cost-of-living adjustments, but only increase when a new 
$5,000 increment is reached. The following table reflects annual benefits as 
determined by the above formula.



                   DEFINED BENEFIT PENSION PLAN TABLE

                               YEARS OF SERVICE


COMPENSATION             15            20         25         30          35
- ------------            ----          ----       ----       ----        ----
   $25,000           $ 3,750       $ 5,000    $ 6,250    $ 6,875     $ 7,500
    50,000             7,500        10,000     12,500     13,750      15,000
    75,000            11,250        15,000     18,750     20,625      22,500
   100,000            15,000        20,000     25,000     27,500      30,000
   125,000            18,750        25,000     31,250     34,375      37,500
   150,000            22,500        30,000     37,500     41,250      45,000
   160,000            24,000        32,000     40,000     44,000      48,000

     Mr. Daniel P. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss 
Cloninger, III have 24 years, 10 years and 6 years, respectively, of 
credited service in the plan.

     Mr. Otake has waived his rights to participate in the Company's 
retirement or pension plans.  See "Employment Agreements and Termination of 
Employment Arrangements."




























<TABLE>
                                       OPTION GRANTS IN 1997
                                                                                     Potential Realizable Value
                                                                                       at Assumed Annual Rates
                                                                                     of Stock Price Appreciation
                         Individual Grants                                                for Option Term(1)
________________________________________________________________________________   ________________________________
<CAPTION>
                         Number of       Percent of                                   IF STOCK          IF STOCK
                         Securities       Options                                        AT                AT
                         Underlying      Granted to     Exercise                       $99.51            $158.45
                          Options        Employees      of Base    
                         Granted         in 1997         Price       Expiration
Name                      (#)                            ($/Sh)         Date             5%($)             10%($)
- --------------          -----------     ----------     ---------     ----------     -------------   --------------
<S>                      <C>             <C>            <C>          <C>            <C>             <C>
STOCK APPRECIATION           N/A             N/A         N/A           N/A          5,125,000,000   12,987,000,000
FOR ALL SHAREHOLDERS (2)

Daniel P. Amos, CEO (3)     95,000          16.0        53.2500       8-12-07           3,181,421        8,062,345

(1)  The assumed annual rates of stock price appreciation (shown at the assumed rates of 5% and 10% for the option term
     of 10 years), as required by the Securities and Exchange Commission, are compounded annually and therefore are
     shown at the compound appreciation rates of 63% and 159%, respectively.

(2)  For "Stock Appreciation For All Shareholders," the potential realizable value is calculated based on $61.09, the
     average market price of a share of Common Stock on February 24, 1998, and the number of shares outstanding on
     that date.

(3)  Mr. Amos' option grant will vest in equal 1/3 amounts at each of the first three anniversaries of the option grant
     date.
</TABLE>
<TABLE>
                                              AGGREGATED OPTION EXERCISES IN 1997
                                            AND OPTION VALUES AS OF DECEMBER 31, 1997
<CAPTION>
                                                                 Number of Securities           Value of Unexercised
                                                                Underlying Unexercised              In-the-Money 
                                                                      Options at                     Options at 
                             Shares                                  12-31-97(#)                     12-31-97($)
                            Acquired            Value
Name                      on Exercise(#)     Realized ($)     Exercisable  Unexercisable     Exercisable  Unexercisable 
- ----                      --------------     ------------     -----------  -------------     -----------  ------------- 
<S>                       <C>               <C>               <C>          <C>               <C>          <C>
Daniel P. Amos, CEO          474,960        19,694,686          940,114       263,333        31,480,919    3,387,500  
Paul S. Amos                  76,160         1,733,608          148,841         -0-           4,769,119        -0-
Joseph P. Kuechenmeister      47,089         1,676,558            9,474        10,002           239,409      192,121
Yoshiki Otake                  -0-               -0-            394,883        25,000        16,077,404      480,208
Kriss Cloninger, III           -0-               -0-            191,250        45,002         6,054,860      864,412
</TABLE>


<PAGE>
     EMPLOYMENT AGREEMENTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS

     On August 1, 1993, the Company entered into an employment agreement 
with Mr. Daniel P. Amos which provided for a three-year term commencing 
August 1, 1993, with automatic extensions of one-year periods to the term of 
the agreement occurring on an annual basis beginning August 1, 1994, unless 
written notice of termination is given prior to such annual extensions. 
Pursuant to the agreement as currently in effect, Mr. Amos is entitled to 
receive an annual base salary of $995,000 (subject to annual increases in 
the same general proportion as provided to other senior executive officers 
of the Company).

     The agreement provides that Mr. Amos (referred to hereafter as the 
"Executive") will continue to participate in the Management Incentive Plan, 
the Retirement Plan and the 1997 Plan, and will participate in all other 
fringe benefit plans applicable to employees generally or provided to senior 
executives of the Company. The Executive may receive other benefits as 
determined from time to time by the Compensation Committee.

     Pursuant to the agreement, the Company remains obligated to continue 
compensation and benefits to the Executive for the scheduled term of the 
agreement if the employment of the Executive is terminated by the Company 
without "good cause." If the Executive's employment is terminated by the 
Company for "good cause," or by the Executive without "good reason," the 
Company is generally obligated to pay compensation and benefits only to the 
date of termination (except that the Executive is entitled to benefits under 
the Retirement Plan if the termination is not for "good cause"). "Good 
cause" generally means (i) the willful failure by the Executive to 
substantially perform his management duties for more than 60 days, (ii) 
intentional conduct by the Executive causing substantial injury to the 
Company, or (iii) the conviction or plea of guilty by the Executive of a 
felony crime involving moral turpitude. "Good reason" is defined to include 
a breach of the agreement, a diminution or change in the Executive's title, 
duties or authority, or a relocation of the Company's principal offices. 
Upon voluntary termination without "good reason" or termination by the 
Company for "good cause," the Executive is prohibited for a two-year period 
from directly or indirectly competing with the Company.

     The agreement provides that compensation and benefits continue for 
certain specified periods in the event that the Executive becomes totally 
disabled. Upon death of the Executive, his estate is to be paid an amount, 
payable over a three-year period, equal to the Executive's base salary and 
any bonus actually paid during the last three years of his life.

     Upon a "change in control" of the Company, the agreement is extended 
for an additional three-year period. If, following a change in control, the 
Executive's employment with the Company is terminated by the Company without 
"good cause," or by the Executive for "good reason," the Company must pay to 
the Executive, among other payments but in lieu of any further salary 
payments subsequent to the date of termination, a lump-sum severance payment 
equal to three times the sum of the Executive's base salary and bonus under 
the Management Incentive Plan (as paid during periods specified in the 
agreement).

     A "change in control" is generally deemed to occur when: (i) a person 
or group acquires beneficial ownership of 30% or more of the Common Stock; 
(ii) during any period of two consecutive years, individuals who at the 
beginning of such period constitute the Board cease for any reason to 
constitute a majority of the Board; or (iii) the shareholders approve a 
<PAGE>
liquidation or sale of substantially all of the assets of the Company or 
certain merger and consolidation transactions.

     On August 1, 1995, the Company entered into an employment agreement 
with Mr. Paul S. Amos. This agreement provides for a three-year term 
commencing August 1, 1995, with automatic extensions of one-year periods to 
the term of the agreement occurring on an annual basis beginning August 1, 
1996, unless written notice of termination is given prior to such annual 
extensions. Pursuant to the agreement as currently in effect, Mr. Amos is 
entitled to receive an annual base salary of $1,140,079 subject to annual 
increases in the same general proportion as provided to other senior 
executive officers of the Company. 

     Other material terms of Mr. Paul S. Amos' employment agreement relating 
to termination, disability, death and changes in control of the Company are 
substantially similar to such provisions in Mr. Daniel P. Amos' employment 
agreement, as described above.

     On July 15, l997, the Company entered into a deferred compensation 
agreement with Mr. Paul S. Amos. Pursuant to the agreement, Mr. Amos may 
elect to defer up to 100% of his salary and annual bonus for each calendar 
year commencing with 1998 (and up to 100% of salary and bonus from July 1, 
1997 to December 31, 1997), such deferred amounts to be credited to an 
account to be maintained by the Company. The Company has established a trust 
to satisfy its obligations to pay such deferred amounts at the time elected 
by Mr. Amos at the time of each deferral, but Mr. Amos will have no prior 
claim to the assets of the trust over the general creditors of the Company 
in the event of the insolvency of the Company. Deferred amounts credited to 
Mr. Amos' account will receive interest annually at a rate equal to earnings 
for the calendar year on investments made by the trust with amounts 
contributed by the Company.

     Payments of deferred amounts may occur in lump-sum or in annual 
installments, or as otherwise determined by the Company and elected by Mr. 
Amos at the time of the deferral. Lump-sum distributions may occur in 
advance of the elected time of pay-out in the event of (i) medical hardship, 
as determined by the Company (limited to the amount necessary to meet such 
hardship), (ii) certain defined changes in control of ownership of the 
Company (consisting of (a) the acquisition of 30% or more of the Company's 
outstanding shares or voting power by a person, entity or group, (b) 
approval by the Company's shareholders of a reorganization, merger or 
consolidation where at least 50% of the share ownership of the Company 
following such event is not held by persons who were shareholders of the 
Company prior to such event or (c) the liquidation or dissolution of the 
Company or the sale of all or substantially all of the Company's assets) or 
(iii) the termination of employment of the CEO of the Company.

     Pursuant to an employment agreement between the Company and Mr. Kriss 
Cloninger, III, as amended, Mr. Cloninger is employed as Chief Financial 
Officer of the Company. The term of the agreement is subject to automatic 
two-year extensions on an annual basis beginning March 16, 1994, unless 
written notice that such extension will not occur is given prior to such 
annual date by either party. Mr. Cloninger is entitled to a base salary per 
year of $425,000, which shall be increased annually during the term of the 
agreement and any extensions thereof, as determined by the Company's CEO. 
The Company shall also pay Mr. Cloninger, as performance bonus compensation, 
an amount each year under the Company's Management Incentive Plan. In the 
event that specified goals are achieved, he may earn up to 100% of base 
salary as a cash bonus.
<PAGE>
     Mr. Cloninger will be eligible to participate in all fringe benefit 
programs applicable to employees generally, and shall receive such other 
"fringe" or employee benefits (including awards of stock options) as are 
provided to key executive employees of the Company and that are appropriate 
to his responsibilities as Chief Financial Officer. 

     Other material terms of Mr. Cloninger's employment agreement relating 
to termination, disability, death and changes in control of the Company are 
substantially similar to such provisions in Mr. Daniel P. Amos' employment 
agreement, as described above.

     Mr. Kriss Cloninger, III is a participant in the Supplemental Plan. 
Under the plan, as amended, in the event that a participant's employment 
with the Company is terminated within two years of a "change in control" of 
the Company other than for death, disability or cause, or a participant 
terminates his employment during such period for "good reason," the 
participant becomes 100% vested in his retirement benefits and is entitled 
to receive a lump-sum amount equal to the actuarial equivalent of the annual 
retirement benefit to which he would have been entitled had he remained in 
the employ of the Company until (i) age 55 (in the case of a participant who 
is not yet 55); (ii) age 60 (in the case of a participant who is at least 
55, but not yet 60); or (iii) age 65 (in the case of a participant who is at 
least 60, but not yet 65), as the case may be. A "change in control" shall 
generally occur under the same circumstances described as a "change in 
control" in Mr. Daniel P. Amos' employment agreement. "Cause" shall mean 
generally: (i) the participant's willful failure to substantially perform 
his duties with the Company (other than that resulting from illness or after 
a participant gives notice of termination of employment for "good reason") 
after a written demand for substantial performance is delivered to the 
participant by the Board, or (ii) the willful engaging by the participant in 
materially injurious conduct to the Company. "Good reason" is defined to 
include various adverse changes in employment status, duties and/or 
compensation and benefits following a "change in control." Benefits may be 
reduced to the extent that they are not deductible by the Company for income 
tax purposes.

     Pursuant to an employment agreement between AFLAC and Mr. Yoshiki 
Otake, Mr. Otake is to serve as Chairman of AFLAC Japan (or, upon his 
removal, the position of a senior officer of AFLAC Japan) through 2004, 
subject to annual renewals thereafter by the mutual consent of the parties. 
He is entitled to receive compensation in 1998 of 83,002,500 yen and is 
eligible for a short-term management incentive bonus with a target amount of 
at least 35% of the base salary. Pursuant to the agreement, Mr. Otake will 
be considered for salary increases in the same manner and time as the senior 
executive officers of AFLAC. Mr. Otake also participates in the Company's 
stock option plan in the same manner as most AFLAC senior officers and 
directors.

     Under the agreement, Mr. Otake is eligible for full retirement benefits 
at age 65 and may take voluntary early retirement with reduced benefits upon 
the approval of AFLAC. Mr. Otake is entitled to full retirement benefits 
upon total and permanent disability prior to age 65. His full retirement 
benefits (which are subject to annual adjustment for cost-of-living 
increases proportionate to those granted to senior officers of AFLAC Japan) 
consist of a choice between (i) 60% of the higher of his total compensation 
(defined under this agreement as base salary and bonus) for the last 12 
months of employment, or the highest total compensation received in any 
calendar year during the agreement term, during the remainder of Mr. Otake's 
life, or (ii) 54% of such compensation, paid to Mr. Otake during the 
<PAGE>
remainder of his life, with 1/2 of such amount to be paid to his spouse for 
a specified period of time after his death. After retirement, Mr. Otake and 
his spouse shall receive medical benefits for the remainder of their lives. 
Until Mr. Otake reaches 65, where mutual consent to renew the agreement is 
not obtained but where Mr. Otake remains mentally and physically sound, he 
is allowed to continue his employment with such stature as deemed 
appropriate by AFLAC with a starting salary equivalent to 70% of his last 
salary, subject to annual cost-of-living increases.  Mr. Otake has agreed 
not to engage in any activity competitive with AFLAC while any benefits 
(including retirement benefits) are being paid to him by AFLAC. In 
consideration of the benefits contained in his agreement, Mr. Otake has 
waived any rights to participate in any other AFLAC or AFLAC Japan 
retirement or pension plans.



                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Information is provided with respect to executive officers, Directors 
and/or members of their immediate families who were indebted to the Company 
or its subsidiaries, at any time since January 1, 1997, in excess of 
$60,000, as follows:

                      Largest            
                     Aggregate                                      Amount
                      Amount                                     Outstanding
                   Outstanding                          Rate        as of
                      Since           Nature of          of      January 31,
Name (1)         January 1, 1997    Indebtedness       Interest      1998 
- ----------------------------------------------------------------------------

Daniel P. Amos      $2,000,000     Term Stock Note(2)    6.00%   $2,000,000

Joey M. Loudermilk  $   36,346     Stock Option Note(3)  5.58%   $   36,218
                    $   36,435     Stock Option Note(3)  5.47%   $   36,275
                    $   19,503     Stock Option Note(3)  5.94%   $   19,437

Minoru Nakai        $  115,467     Stock Option Note(3)  5.54%   $    -0-

Gary Stegman        $   32,407     Stock Option Note(3)  4.83%   $    -0-
                    $   99,978     Stock Option Note(3)  6.20%   $   92,615
                    $   37,667     Stock Option Note(3)  6.65%   $   37,625
                    $   84,750     Stock Option Note(3)  6.21%   $   84,702
                    $   82,867     Stock Option Note(3)  6.16%   $   82,783
                    $  265,079     Stock Option Note(3)  5.86%   $  265,067

(1)   All of the named individuals were executive officers of the Company or 
      one of its subsidiaries during 1997.

(2)   Collateralized note accepted by the Company and secured by stock of
      the Company.

(3)   Collateralized notes accepted by the Company in payment of stock
      options exercised.


     J. Shelby Amos, II, a Director of the Company, has been associated with 
AFLAC since 1973 and presently serves as Alabama/West Florida State Sales 
Coordinator. In 1997, he earned renewal and first-year commissions of 
<PAGE>
$786,593 (before expenses) on collected premiums of $24,485,019, and he 
received $53,781 in 1998 in lieu of shares earned in 1997 under the AFLAC 
Associates' Stock Bonus Plan. 

     In 1997, $234,817 was paid by AFLAC to a corporation of which Maria 
Theresa Amos Land, the sister of J. Shelby Amos, II, is the sole 
shareholder. This amount was earned as renewal commissions before expenses, 
on collected premiums of $8,606,646 by W. Donald Land, the deceased husband 
of Maria Theresa Amos Land who served as Florida State Sales Coordinator 
with AFLAC from 1975 until May 1990.

     State Sales Coordinators are not salaried employees but are compensated 
on a commission basis and are required to pay their own expenses that 
include travel, office expenses, incentives for district and regional sales 
coordinators and associates in their state, and recruiting and training 
costs. The compensation arrangements with J. Shelby Amos, II and W. Donald 
Land were similar when contracted to those of other State Sales 
Coordinators.

                         2. RATIFICATION OF APPOINTMENT
                             OF INDEPENDENT AUDITORS

     The Board of Directors of the Company, in accordance with the 
recommendation of its Audit Committee, none of whom is an employee of the 
Company, has reappointed KPMG Peat Marwick LLP, Certified Public 
Accountants, as independent auditors for the Company, subject to 
ratification by the shareholders.

     In connection with its audit of the Company's financial statements for 
the year ended December 31, 1997, included in the Company's Annual Report to 
Shareholders, KPMG Peat Marwick LLP reviewed the Company's filings with the 
Securities and Exchange Commission, the Tokyo Stock Exchange and the 
Ministry of Finance of Japan and conducted timely reviews of quarterly 
reports to shareholders. 

     Representatives of KPMG Peat Marwick LLP are expected to be present at 
the 1998 Annual Meeting of Shareholders with the opportunity to make a 
statement if they so desire. Such representatives are expected to be 
available to respond to appropriate questions. 

           THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR"
                    RATIFICATION OF THE SELECTION OF SUCH FIRM
                     AS THE COMPANY'S INDEPENDENT AUDITORS

                             3. OTHER MATTERS

     Management does not intend to bring any other matter before the 
meeting, and does not know of any other matter that is proposed to be 
brought before the meeting. However, should any other matter properly come 
before the meeting, the persons named in the enclosed proxy will have 
discretionary authority to vote all proxies in accordance with their 
judgment on such matter. 

                           SHAREHOLDER PROPOSALS

     For a shareholder's proposal to be included in the Company's Proxy 
Statement for the 1999 Annual Meeting of Shareholders, the shareholder must 
follow the procedures of Rule 14a-8 under the Exchange Act and the proposal 
must be received by the Secretary of the Company by November 8, 1998.
<PAGE>
                              ANNUAL REPORT

     The Company has mailed a copy of its Annual Report to each shareholder 
entitled to vote at the 1998 Annual Meeting of Shareholders. A copy of the 
Company's Form 10-K is available at no charge to all shareholders. For a 
copy write to:


Kenneth S. Janke Jr.
Senior Vice President, Investor Relations
AFLAC Incorporated
Worldwide Headquarters
Columbus, Georgia 31999


                                     By Order of the Board of Directors,

                                             /s/ Joey M. Loudermilk 
                                          -----------------------------
                                             Joey M. Loudermilk
                                                  Secretary





March 9, 1998
































<PAGE>
APPENDIX A                                                        PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 24, 1998, at the Annual Meeting of 
the Shareholders to be held on Monday, May 4, 1998, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                      ________    ________       ________

 1. Paul S. Amos             7. Joe Frank Harris       13. E. Stephen Purdom
 2. Daniel P. Amos           8. Elizabeth J. Hudson    14. Barbara K. Rimer 
 3. J. Shelby Amos, II       9. Kenneth S. Janke, Sr.  15. Henry C. Schwob 
 4. Michael H. Armacost     10. Charles B. Knapp       16. J. Kyle Spencer
 5. M. Delmar Edwards, M.D. 11. Hisao Kobayashi        17. Glenn Vaughn, Jr.
 6. George W. Ford, Jr.     12. Yoshiki Otake          

2.  Ratification of appointment of KPMG Peat      For     Against   Abstain
    Marwick LLP as independent auditors.        _______   _______   _______
 
3.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, AND 3.









<PAGE>

     (PLACE LABEL HERE)
                               Sign here as name(s) appears on account:
                               X ___________________________________________
                               X ___________________________________________
                               Date _________________________________, 1998

  COMPLETE THE PROXY,        Please sign exactly as name appears on account.
  TURN THE PROXY OVER,       When shares are held by joint tenants, both
  READ DESCRIPTION OF        must sign.  When signing as attorney, executor,
  VOTING RIGHTS AND          administrator, trustee or guardian, please give
  COMPLETE, SIGN AND         full title as such.  If a corporation, please
  DATE THE AFFIDAVIT         sign in full corporate name by President or
  IF APPLICABLE.             other authorized officer.  If a partnership,
                             please sign in partnership name by authorized
                             person.


                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.



AFFIDAVIT

UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO 
THE NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1998
<PAGE>
APPENDIX B                                                           PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 24, 1998, at the Annual Meeting of 
the Shareholders to be held on Monday, May 4, 1998, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                        _____       _____          _____

  1. Paul S. Amos             7. Joe Frank Harris      13. E. Stephen Purdom
  2. Daniel P. Amos           8. Elizabeth J. Hudson   14. Barbara K. Rimer
  3. J. Shelby Amos, II       9. Kenneth S. Janke, Sr. 15. Henry C. Schwob
  4. Michael H. Armacost     10. Charles B. Knapp      16. J. Kyle Spencer
  5. M. Delmar Edwards, M.D. 11. Hisao Kobayashi       17. Glenn Vaughn, Jr.
  6. George W. Ford, Jr.     12. Yoshiki Otake                           

2.  Ratification of appointment of KPMG Peat      For     Against   Abstain
    Marwick LLP as independent auditors.        _______   _______   _______

3.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, AND 3.









<PAGE>
ACCT.#          PROXY #                 TOTAL SHARES     
According to the records      Sign here as name(s) appears on account:
of the Company you are        X ____________________________________________
entitled to the following     X ____________________________________________
number of votes:              Date _________________________________, 1998
                           Please sign exactly as name appears on account.
    VOTING RIGHTS          When shares are held by joint tenants, both must
                           sign.  When signing as attorney, executor, admin-
                           istrator, trustee or guardian, please give full
   ________________        title as such.  If a corporation, please sign in
                           full corporate name by President or other
                           authorized officer.  If a partnership, please
                           sign in partnership name by authorized person.

                           If you do not agree with the voting rights, 
                           check here ____ and complete, sign and date the
                           reverse side.

                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.

     ONLY IF YOU DO NOT AGREE WITH THE VOTING RIGHTS shown on the front of 
this Proxy should you complete the following:

AFFIDAVIT
UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO 
THE NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1998
5






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