AFLAC INC
10-Q, 1998-11-09
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549


                                  FORM 10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT of 1934



                   For the quarter ended September 30, 1998
                          Commission File No. 1-7434




                             AFLAC INCORPORATED
            ------------------------------------------------------
            (Exact name of Registrant as specified in its charter)



         GEORGIA                                             58-1167100    
- -------------------------------                         -------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                          Identification No.)




                    1932 WYNNTON ROAD, COLUMBUS, GEORGIA 31999
               -----------------------------------------------------
               (Address of principal executive offices and zip code)


        Registrant's telephone number, including area code (706) 323-3431

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.
Yes   X   .  No       .
    ------      ------

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

           Class                                         October 30, 1998
- ----------------------------                            ------------------
Common Stock, $.10 Par Value                            265,283,460 shares





<PAGE>
                       AFLAC INCORPORATED AND SUBSIDIARIES
  
                                     INDEX

                                                                      Page
                                                                       No.
                                                                      ----
Part I.  Financial Information:

     Item 1.  Financial Statements
       Consolidated Balance Sheets -
         September 30, 1998 and December 31, 1997................       1

       Consolidated Statements of Earnings -
         Three Months Ended September 30, 1998 and 1997
         Nine Months Ended September 30, 1998 and 1997...........       3

       Consolidated Statements of Shareholders' Equity -
         Nine Months Ended September 30, 1998 and 1997...........       5

       Consolidated Statements of Cash Flows -
         Nine Months Ended September 30, 1998 and 1997...........       6

       Consolidated Statements of Comprehensive Income -
         Three Months Ended September 30, 1998 and 1997
         Nine Months Ended September 30, 1998 and 1997...........       8

       Notes to Consolidated Financial Statements................       9

       Review by Independent Certified Public 
         Accountants.............................................      15

       Independent Auditors' Report..............................      16

     Item 2.  Management's Discussion and Analysis of 
       Financial Condition and Results of Operations.............      17

     Item 3.  Quantitative and Qualitative Disclosures
       about Market Risk.........................................      32


Part II.  Other Information:

     Item 1.  Legal Proceedings..................................      36

     Item 6.  Exhibits and Reports on Form 8-K...................      36



Items other than those listed above are omitted because they are not 
required or are not applicable.







                                     i
<PAGE>
<TABLE>
                       Part I.  Financial Information

                     AFLAC INCORPORATED AND SUBSIDIARIES
                         Consolidated Balance Sheets
                               (In thousands)
<CAPTION>
                                                September 30,  December 31,
                                                     1998          1997
                                                  (Unaudited) 
                                                -------------  -------------
<S>                                             <C>            <C>
ASSETS:
 Investments and cash:
  Securities available for sale, at fair value:
    Fixed maturities (amortized cost,
      $20,094,739 in 1998 and 
      $19,121,128 in 1997)                      $ 24,269,830   $ 22,437,818
    Equity securities (cost, $90,165 in
      1998 and $80,270 in 1997)                      134,737        146,326
  Mortgage loans and other                             7,871         16,747
  Short-term investments                              45,910         43,344
  Cash and cash equivalents                          290,178        235,675
                                                ------------   ------------
    Total investments and cash                    24,748,526     22,879,910
 Receivables, primarily premiums                     234,147        213,469
 Receivables for security transactions                 2,296          2,184
 Accrued investment income                           248,666        264,956
 Deferred policy acquisition costs                 2,667,441      2,581,828
 Property and equipment, net                         371,999        386,049
 Securities held as collateral for
   loaned securities                                       -      3,034,241
 Other                                                93,374         91,368
                                                ------------   ------------
    Total assets                                $ 28,366,449   $ 29,454,005
                                                ============   ============ 

See the accompanying Notes to Consolidated Financial Statements.


(continued)
















</TABLE>
                                     1
<PAGE>
<TABLE>
                     AFLAC INCORPORATED AND SUBSIDIARIES
                   Consolidated Balance Sheets (continued)
                (In thousands, except for per-share amounts)
<CAPTION>
                                                September 30,  December 31,
                                                    1998           1997
                                                 (Unaudited)   
                                                ------------   ------------
<S>                                             <C>            <C>
Liabilities and Shareholders' Equity:
  Liabilities:
    Policy liabilities:
      Future policy benefits                    $ 20,108,353   $ 18,398,830
      Unpaid policy claims                         1,091,846      1,010,519
      Unearned premiums                              270,593        276,673
      Other policyholders' funds                     212,721        199,046
                                                ------------   ------------
        Total policy liabilities                  21,683,513     19,885,068
    Notes payable                                    502,083        523,209
    Income taxes                                   1,743,224      1,827,337
    Payables for return of collateral on
      loaned securities                                    -      3,034,241
    Payables for security transactions               182,453        215,654
    Other                                            683,909        538,024
                                                ------------   ------------
      Total liabilities                           24,795,182     26,023,533
                                                ------------   ------------
  Shareholders' equity:
    Common stock of $.10 par value.  Authorized
      400,000 shares; issued 317,572 shares in
      1998 and 316,380 shares in 1997                 31,757         15,819
    Additional paid-in capital                       228,193        227,292
    Retained earnings                              2,763,063      2,442,309
    Accumulated other comprehensive income:
      Unrealized foreign currency
        translation gains                            211,814        274,074
      Unrealized gains on securities
        available for sale                         1,251,977      1,284,717
                                                ------------   ------------
        Total accumulated other 
          comprehensive income                     1,463,791      1,558,791
    Treasury stock, at average cost                 (914,614)      (812,672)
    Notes receivable for stock purchases                (923)        (1,067)
                                                ------------   ------------
      Total shareholders' equity                   3,571,267      3,430,472
                                                ------------   ------------
      Total liabilities and
        shareholders' equity                    $ 28,366,449   $ 29,454,005
                                                ============   ============
      Shareholders' equity per share            $      13.48   $      12.88
                                                ============   ============

See the accompanying Notes to Consolidated Financial Statements.
Share and per-share amounts have been adjusted to reflect the two-for-one 
stock split issued June 8, 1998.
</TABLE>
                                     2

<PAGE>
<TABLE>
                                                AFLAC INCORPORATED AND SUBSIDIARIES
                                                Consolidated Statements of Earnings
<CAPTION>
(In thousands, except for                              Three Months Ended September 30,      Nine Months Ended September 30,
 per-share amounts - Unaudited)                        --------------------------------     --------------------------------
                                                             1998             1997                 1998             1997
                                                         -----------      -----------         -----------      -----------
<S>                                                      <C>              <C>                 <C>              <C>
Revenues:
  Premiums, principally supplemental health insurance    $ 1,421,280      $ 1,508,697         $ 4,317,653      $ 4,412,040
  Net investment income                                      274,777          280,316             828,913          798,946
  Realized investment gains (losses)                          (1,863)          (4,568)             (2,131)          (5,703)
  Gain on sale of television business                              -                -                   -          267,223
  Other income                                                 5,352            5,175              15,638           33,344
                                                          ----------       ----------          ----------       ----------
        Total revenues                                     1,699,546        1,789,620           5,160,073        5,505,850
                                                          ----------       ----------          ----------       ----------
Benefits and expenses:
  Benefits and claims                                      1,159,638        1,241,090           3,544,175        3,632,839
  Acquisition and operating expenses:
    Amortization of deferred policy acquisition costs         47,704           45,906             146,269          133,381
    Insurance commissions                                    184,047          198,905             561,204          582,017
    Insurance expenses                                       125,563          120,287             361,478          350,578
    Provision for mandated policyholder protection fund            -                -             111,279                -
    Interest expense                                           2,814            3,101               9,478           10,548
    Other operating expenses                                  18,310           24,521              51,007           76,597
                                                          ----------       ----------          ----------       ----------
        Total acquisition and operating expenses             378,438          392,720           1,240,715        1,153,121
                                                          ----------       ----------          ----------       ----------
        Total benefits and expenses                        1,538,076        1,633,810           4,784,890        4,785,960
                                                          ----------       ----------          ----------       ----------
        Earnings before income taxes                         161,470          155,810             375,183          719,890
Income taxes:
  Operations                                                  53,901           59,731             125,652          230,861
  Deferred tax benefit from Japan tax rate reduction               -                -            (121,120)               -
                                                          ----------       ----------          ----------       ----------
        Total income tax expense                              53,901           59,731               4,532          230,861
                                                          ----------       ----------          ----------       ----------
        Net earnings                                     $   107,569      $    96,079         $   370,651      $   489,029
                                                          ==========       ==========          ==========       ==========
(continued on next page)







                                                                3
</TABLE>
<PAGE>
<TABLE>
                                             AFLAC INCORPORATED AND SUBSIDIARIES
                                        Consolidated Statements of Earnings (continued)
<CAPTION>
(In thousands, except for                         Three Months Ended September 30,       Nine Months Ended September 30,
 per-share amounts - Unaudited)                   --------------------------------       -------------------------------
                                                        1998            1997                   1998            1997
                                                    -----------     -----------            -----------     -----------
<S>                                                 <C>             <C>                    <C>             <C>
Net earnings per share:
  Basic                                             $       .40     $       .35            $      1.39     $      1.79
  Diluted                                                   .39             .34                   1.34            1.73
                                                     ==========      ==========             ==========      ==========
Shares used in computing earnings per share:
  Basic                                                 265,928         272,605                266,629         273,354
  Diluted                                               275,287         282,450                276,048         282,979
                                                     ==========      ==========             ==========      ==========
Cash dividends per share                            $      .065     $      .058            $      .188     $      .166
                                                     ==========      ==========             ==========      ==========


See the accompanying Notes to Consolidated Financial Statements.
Share and per-share amounts have been adjusted to reflect the two-for-one stock split issued June 8, 1998.


























                                                                4
</TABLE>

<TABLE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                 Consolidated Statements of Shareholders' Equity
<CAPTION>
                                             Nine Months Ended September 30,
(In thousands - Unaudited)                        1998             1997
                                               ----------       ----------
<S>                                           <C>              <C>
Common stock:
  Balance at beginning of year                $    15,819      $    15,724
  Exercise of stock options                            74               84
  Two-for-one stock split                          15,864                -
                                               ----------       ----------
  Balance at end of period                         31,757           15,808
                                               ----------       ----------
Additional paid-in capital:
  Balance at beginning of year                    227,292          208,994
  Exercise of stock options                         5,049            4,240
  Gain on treasury stock reissued                  11,716            8,533
  Two-for-one stock split                         (15,864)               -
                                               ----------       ----------
  Balance at end of period                        228,193          221,767
                                               ----------       ----------
Retained earnings:
  Balance at beginning of year                  2,442,309        1,917,794
  Net earnings                                    370,651          489,029
  Cash dividends ($.188 per share
   in 1998 and $.166 in 1997)                     (49,897)         (45,050)
                                               ----------       ----------
  Balance at end of period                      2,763,063        2,361,773
                                               ----------       ----------
Accumulated other comprehensive income:
  Balance at beginning of year                  1,558,791          509,936
  Change in unrealized foreign currency
   translation gains (losses) during
   period, net of income taxes                    (62,260)           9,276
  Unrealized gains (losses) on securities
   available for sale during period, net
   of income taxes and reclassification
   adjustments                                    (32,740)         341,123
                                               ----------       ----------
   Balance at end of period                     1,463,791          860,335
                                               ----------       ----------
Treasury stock:
  Balance at beginning of year                   (812,672)        (526,425)
  Purchases of treasury stock                    (122,556)        (159,479)
  Cost of shares issued to sales associates
   stock bonus plan and dividend
   reinvestment plan                               20,614           20,810
                                               ----------       ----------
  Balance at end of period                       (914,614)        (665,094)
                                               ----------       ----------
Notes receivable for stock purchases                 (923)            (814)
                                               ----------       ----------
  Total shareholders' equity                  $ 3,571,267      $ 2,793,775
                                               ==========       ==========
See the accompanying Notes to Consolidated Financial Statements.  Per-share 
amounts have been adjusted to reflect the two-for-one stock split issued 
June 8, 1998.                        5
</TABLE>
<PAGE>
<TABLE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
                          (In thousands - Unaudited)
<CAPTION>
                                                    Nine Months Ended
                                                      September 30,
                                               -----------------------------
                                                   1998             1997
                                               ------------     ------------
<S>                                            <C>              <C>
Cash flows from operating activities:
  Net earnings                                 $   370,651      $   489,029
  Adjustments to reconcile net earnings to
   net cash provided by operating activities:
    Increase in policy liabilities               1,623,713        1,750,978
    Deferred income taxes                         (174,445)          11,235
    Change in income taxes payable                  63,978            3,336
    Increase in deferred policy
     acquisition costs                            (161,446)        (174,686)
    Change in receivables and
     advance premiums                              (18,447)         (11,989)
    Gain on sale of television business                  -         (267,223)
    Provision for mandated policyholder
     protection fund                               111,279                -
    Other, net                                      19,304          158,267
                                                ----------       ----------
      Net cash provided by operating
       activities                                1,834,587        1,958,947
                                                ----------       ----------
Cash flows from investing activities:
  Proceeds from investments sold or matured:
    Fixed-maturity securities sold                 647,231        1,517,566
    Fixed-maturity securities matured              511,649          295,641
    Equity securities                               49,284           48,256
    Mortgage loans and other investments, net        8,762            2,212
    Short-term investments, net                          -            2,546 
  Costs of investments acquired:
    Fixed-maturity securities                   (2,773,852)      (4,002,063)
    Equity securities                              (44,133)         (43,013)
    Short-term investments, net                     (2,791)               -
  Proceeds from sale of television business              -          350,633
  Additions to property and equipment, net         (25,929)          (4,120)
                                                ----------       ---------- 
     Net cash used by
       investing activities                    $(1,629,779)     $(1,832,342)
                                                ----------       ---------- 


(continued)







</TABLE>
                                     6
<PAGE>
<TABLE>
                      AFLAC INCORPORATED AND SUBSIDIARIES
                Consolidated Statements of Cash Flows (continued)
                           (In thousands - Unaudited)
<CAPTION>
                                                    Nine Months Ended
                                                      September 30,
                                               -----------------------------
                                                   1998             1997
                                               ------------     ------------ 
<S>                                            <C>              <C>
Cash flows from financing activities:
  Proceeds from borrowings                     $   113,758      $   253,833
  Principal payments under debt
   obligations                                    (122,437)        (189,570)
  Dividends paid to shareholders                   (49,897)         (45,050)
  Purchases of treasury stock                     (122,556)        (159,479)
  Treasury stock reissued                           32,330           29,343
  Other, net                                         5,123            4,324
                                                ----------       ----------
    Net cash provided/(used) by 
      financing activities                        (143,679)        (106,599)
                                                ----------       ----------
Effect of exchange rate changes on cash
  and cash equivalents                              (6,626)          (4,318)
                                                ----------       ----------
    Net change in cash and cash equivalents         54,503           15,688

Cash and cash equivalents, beginning of year       235,675          209,095
                                                ----------       ----------
Cash and cash equivalents, end of period       $   290,178      $   224,783
                                                ==========       ========== 

Supplemental disclosures of cash
  flow information:
    Cash payments during the period for:
      Interest on debt obligations             $     9,190      $     9,067
      Income taxes                                 196,523          215,198


See the accompanying Notes to Consolidated Financial Statements.















</TABLE>
                                     7

<PAGE>
<TABLE>
                                              AFLAC INCORPORATED AND SUBSIDIARIES
                                        Consolidated Statements of Comprehensive Income
                                                   (In thousands - Unaudited)
<CAPTION>
                                                           Three Months Ended                    Nine Months Ended
                                                             September 30,                         September 30,
                                                       ---------------------------          ----------------------------
                                                           1998            1997                 1998            1997
                                                       ------------    ------------         ------------    ------------
<S>                                                    <C>             <C>                  <C>             <C>
Net earnings                                           $   107,569     $    96,079          $   370,651     $   489,029
                                                        ----------      ----------           ----------      ----------
Other comprehensive income, before
 income taxes:   
  Foreign currency translation adjustments:
    Change in unrealized foreign currency
      translation gains (losses) during
      the period                                           (25,319)         22,631               14,923           8,767
    Reclassification adjustment for realized
      currency loss on sale of subsidiary
      included in net earnings                                   -               -                    -             509
  Unrealized gains (losses) on securities
   available for sale:
    Unrealized holding gains (losses) 
      occurring during the period                           35,784         100,520               24,849         532,285
    Reclassification adjustment for realized
      (gains) losses included in net earnings                2,560           4,243                2,050           5,293
                                                       -----------     -----------          -----------     -----------
        Total other comprehensive income,
         before income taxes                                13,025         127,394               41,822         546,854

Deferred income tax expense related to items
 of other comprehensive income                               7,735          (1,230)             136,822         196,455
                                                       -----------     -----------          -----------     -----------
        Other comprehensive income (loss),
         net of income taxes                                 5,290         128,624              (95,000)        350,399
                                                       -----------     -----------          -----------     -----------
        Total comprehensive income                     $   112,859     $   224,703          $   275,651     $   839,428 
                                                       ===========     ===========          ===========     ===========

See the accompanying Notes to Consolidated Financial Statements.






                                                                8
</TABLE>

<PAGE>
                    AFLAC INCORPORATED AND SUBSIDIARIES
                 Notes to Consolidated Financial Statements

1.  Basis of Presentation

     In the opinion of management, the accompanying unaudited consolidated 
financial statements of AFLAC Incorporated and subsidiaries (the "Company") 
contain all adjustments necessary to fairly present the financial position 
as of September 30, 1998, and the results of operations and comprehensive 
income for the three-month and nine-month periods ended September 30, 1998 
and 1997, and statements of cash flows and shareholders' equity for the nine 
months ended September 30, 1998 and 1997. Results of operations for interim 
periods are not necessarily indicative of results for the entire year.  

     The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates, based 
on the best information available, in recording transactions resulting from 
business operations.  The balance sheet amounts that involve a greater 
extent of accounting estimates and actuarial determinations subject to 
future changes are: deferred policy acquisition costs, liabilities for 
future policy benefits and unpaid policy claims, accrued liabilities for 
unfunded retirement plans for various officers and beneficiaries, and 
contingent liabilities.  As additional information becomes available (or 
actual amounts are determinable), the recorded estimates may be revised and 
reflected in operating results.  Although some variability is inherent in 
these estimates, management believes the amounts provided are adequate.

     The financial statements should be read in conjunction with the 
financial statements included in the Company's annual report to shareholders 
for the year ended December 31, 1997.  

2.  Accounting Pronouncements

     The Company adopted Statement of Financial Accounting Standards (SFAS) 
No. 125, Accounting for Transfers and Servicing of Financial Assets and 
Extinguishments of Liabilities, on January 1, 1997.  This Statement was 
amended by SFAS No. 127, Deferral of the Effective Date of Certain 
Provisions of FASB Statement No. 125.  These statements established criteria 
for those transactions concerning secured obligations and collateral, which 
must be applied prospectively to all applicable transactions that occurred 
after December 31, 1997.  Beginning in 1998, as required by these standards, 
the Company no longer recognizes securities held as collateral as an asset, 
nor the related liability for the return of such collateral for loan 
agreements entered into after December 31, 1997.  The adoption of SFAS No. 
125 and No. 127 had no material effect on the Company's net earnings or 
shareholders' equity.

     SFAS No. 131, Disclosures about Segments of an Enterprise and Related 
Information, was issued in June 1997.  This Statement requires that 
companies disclose segment data on the basis that is used internally by 
management for evaluating segment performance and allocating resources to 
segments.  This Statement requires that a company report a measure of 
segment profit or loss, certain specific revenue and expense items, and 
segment assets.  It also requires various reconciliations of total segment 
information to amounts in the consolidated financial statements.  SFAS No. 
131 is effective for financial statements issued for annual periods 
beginning in 1998 and for interim periods beginning in 1999.  The Company's 
current definition of its business segments will not change.
                                     9
<PAGE>
     In February 1998, the Financial Accounting Standards Board issued SFAS 
No. 132, Employer's Disclosures about Pensions and Other Postretirement 
Benefits.  This Statement revises disclosures about pension and other 
postretirement benefit plans, but does not change the measurement or 
recognition of these plans.  This Statement is effective for 1998, and the 
new disclosures will be included in the year-end financial statements.

     SFAS No. 133, Accounting for Derivative Instruments and Hedging 
Activities, was issued in June 1998.  This Statement establishes accounting 
and reporting standards for derivative instruments, including certain 
derivative instruments embedded in other contracts, and for hedging 
activities.  It requires that an entity recognize all derivatives as either 
assets or liabilities in the balance sheet and measure those instruments at 
fair value.  The accounting for changes in the fair value of a derivative 
will be included in either earnings or other comprehensive income depending 
on the intended use of the derivative instrument.  The Company is currently 
evaluating this standard, which is effective January 1, 2000.

     The Accounting Standards Executive Committee issued Statement of 
Position (SOP) 97-3, Accounting by Insurance and Other Enterprises for 
Insurance-Related Assessments, in December 1997.  This SOP provides guidance 
for determining when an entity should recognize a liability for guaranty 
fund and other insurance-related assessments.  It also provides guidance on 
how to measure the liability.  This SOP is effective for 1999.  The 
Company's present accounting method for guaranty fund and other insurance-
related assessments substantially conforms to the requirements of this SOP.

     In March 1998, SOP 98-1, Accounting for the Costs of Computer Software 
Developed or Obtained for Internal Use, was issued.  This SOP provides 
guidance for determining whether costs of software developed or obtained for 
internal use should be capitalized or expensed as incurred.  In the past, 
the Company has expensed all such costs as they were incurred.  This SOP is 
effective beginning in 1999.  

3.  Japanese Income Taxes 

     At the end of March 1998, the Japanese government reduced the Japanese 
corporate income tax rate.  The tax rate for AFLAC Japan declined from 45.3% 
to 41.7%.  For the Company, this rate change reduced income tax expense on 
operating earnings beginning May 1, 1998.  The effect of this tax rate 
reduction was to lower 1998 income tax expense on operating earnings and 
increase net operating earnings by approximately $7.2 million for the nine 
months ended September 30, 1998.    

     Under generally accepted accounting principles, the effect of the rate 
reduction on the deferred income tax liability must be recognized in income 
tax expense in the period the tax law was enacted.  This tax rate reduction 
was recognized as of March 31, 1998 and lowered income tax expense and 
increased net earnings by $121.1 million.  The tax rate reduction increased 
basic and diluted earnings per share by $.45 and $.44, respectively, for the 
nine months ended September 30, 1998.  

     Effective January 1, 1998, the Japanese government changed the income 
tax provisions to increase income taxes on investment income and realized 
gains received by foreign companies operating in Japan from securities 
issued from their home country.  This tax change decreased net operating 
earnings for the nine months ended September 30, 1998 by $15.7 million. 

                                     10
<PAGE>
     As a result of this Japanese tax change, the provision for deferred 
income taxes in the statements of comprehensive income for the nine months 
ended September 30, 1998, includes $58.7 million, for Japanese income taxes 
on unrealized gains existing as of January 1, 1998, on AFLAC Japan's dollar-
denominated securities available for sale.  Also, the provision for deferred 
income taxes on comprehensive income for the nine months ended September 30, 
1998, includes Japanese income taxes of $74.6 million on certain unrealized 
foreign currency gains that arise for Japan tax purposes on translation of 
its dollar-denominated investments into yen.

4.  Policyholder Protection Fund

     During the first quarter of 1998, the Japanese government enacted a 
mandatory policyholder protection fund system.  The life insurance industry 
will be required to contribute 490 billion yen ($3.6 billion using the 
September 30, 1998, exchange rate) over a 10-year period.  Individual 
company contributions are to be based on relative company size.  The charge 
for the Company's share of the total contribution obligation was recognized 
in the first quarter of 1998 and decreased pretax earnings by $111.3 million 
for the nine months ended September 30, 1998.  The after-tax charge was 
$64.9 million, or $.24 for both basic and diluted earnings per share.

5.  Notes Payable

     A summary of notes payable is as follows:

                                                 September 30,  December 31,
 (In thousands)                                      1998           1997
                                                 -------------  ------------
Unsecured, yen-denominated notes payable to banks:
  Reducing, revolving credit agreement,
   due annually through July 2001:
    2.29% fixed interest rate                        $ 251,570    $ 348,962
    Variable interest rate (1.06% at
     September 30, 1998)                                44,330            -
  Revolving credit agreement due October 2002:
    1.24% fixed interest rate                          114,666      149,116 
    Variable interest rate (1.01% at
     September 30, 1998)                                74,621            -
Obligations under capitalized leases, due
 monthly through 2002, secured by computer
 equipment in Japan                                     16,896       17,986
Other                                                        -        7,145
                                                     ---------    ---------
    Total notes payable                              $ 502,083    $ 523,209
                                                     =========    =========


     The Company has a reducing, revolving credit agreement that provides 
for bank borrowings through July 2001 in either U.S. dollars or Japanese 
yen.  Under the terms of the agreement, the borrowing limit was reduced to 
$325 million on July 15, 1998, and will reduce to $250 million on July 15, 
1999, and $125 million on July 15, 2000.  At September 30, 1998, 34.1 
billion yen ($251.6 million) was outstanding at a fixed interest rate and 
6.0 billion yen ($44.3 million) was outstanding at a variable interest rate. 



                                     11
<PAGE>
     The Company also has an unsecured revolving credit agreement that 
provides for bank borrowings through October 2002 with a borrowing limit of 
$250 million, payable in either Japanese yen or U.S. dollars.  At September 
30, 1998, 15.5 billion yen ($114.7 million) was outstanding at a fixed 
interest rate and 10.1 billion yen ($74.6 million) was outstanding at a 
variable interest rate.  

     The Company has outstanding interest rate swaps on 49.6 billion yen of 
its variable-interest-rate yen-denominated borrowings.  These swaps reduce 
the impact of changes in interest rates on the Company's borrowing costs and 
effectively change the Company's interest rate from variable to fixed.  The 
interest rate swaps have notional principal amounts that equal the 
anticipated unpaid principal amounts.  Under these agreements, the Company 
makes fixed-rate payments at 2.29% on one loan and 1.24% on another loan and 
receives floating-rate payments (.65% at September 30, 1998, plus loan costs 
of 25 or 20 basis points, respectively) based on the three-month Tokyo 
Interbank Offered Rate.  Since most of these loans are with Japanese banks, 
the Company also pays the premium that Japanese banks are charged for short-
term money.  This is commonly referred to as the "Japan premium." 

     The Company has designated its yen-denominated borrowings as a hedge of 
its net investment in AFLAC Japan.  Foreign currency translation 
gains/losses are included in the accumulated other comprehensive income 
component in shareholders' equity.  Outstanding principal and related 
accrued interest payable on the yen-denominated borrowings were translated 
into dollars at end-of-period exchange rates.  Interest expense was 
translated at average exchange rates for the period the interest expense was 
incurred.

6.  Unrealized Gains on Securities Available for Sale

     The Company classifies all fixed-maturity securities as "available for 
sale."  All fixed-maturity and equity securities are carried at fair value. 
The related unrealized gains and losses, less amounts applicable to policy 
liabilities and deferred income taxes, are reported in the accumulated other 
comprehensive income component of shareholders' equity.  The portion of 
unrealized gains credited to policy liabilities represents gains that would 
not inure to the benefit of the shareholders if such gains were actually 
realized.  These amounts relate to policy reserve interest requirements and 
reflect the difference between market investment yields and estimated 
minimum required interest rates at these dates.

     The net effect of unrealized gains and losses from securities available 
for sale on accumulated other comprehensive income at the following dates 
was:

    (In thousands)                  September 30, 1998     December 31, 1997
                                    ------------------     -----------------
   Securities available 
    for sale - unrealized gains       $   4,219,663          $   3,382,746 
   Less amounts related to:
     Policy liabilities                   2,081,718              1,271,701 
     Deferred income taxes                  885,968                826,328
                                       ------------           ------------ 
   Accumulated other comprehensive
    income, net unrealized gains on
    securities available for sale     $   1,251,977          $   1,284,717 
                                       ============           ============ 
                                     12
<PAGE>
7.  Security Lending

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  At September 30, 1998, and December 
31, 1997, the Company held Japanese government bonds as collateral for 
loaned securities in the amount of $3.4 billion and $3.0 billion, 
respectively, at fair value.  The securities received as collateral in the 
amount of $3.4 billion at September 30, 1998, are for transactions that 
occurred after December 31, 1997.  This collateral, and the related 
liability for the return of such collateral, are no longer included on the 
balance sheet at September 30, 1998, under the accounting provisions of SFAS 
No. 125 and SFAS No. 127.  (See Note 2 of the Notes to the Consolidated 
Financial Statements.)

8.  Common Stock

     On May 4, 1998, the board of directors declared a two-for-one stock 
split.  This split was payable to shareholders of record as of May 22, 1998, 
and the additional shares were issued on June 8, 1998.  All share and per-
share amounts in the accompanying financial statements have been restated 
for this split.

     The following is a reconciliation of the number of shares of the 
Company's common stock for the nine months ended September 30:

 (In thousands)                                    1998            1997
                                                ----------      ----------
Common stock - issued:
  Balance at beginning of year                    316,380         314,478
  Exercise of stock options                         1,192           1,682
                                                 --------        --------
  Balance at end of period                        317,572         316,160
                                                 --------        --------
Treasury stock:
  Balance at beginning of year                     49,944          38,708
  Purchases of treasury stock:
    Open market                                     3,706           6,417 
    Received from employees for
      taxes on option exercises                       212             384
  Shares issued to sales associates
    stock bonus plan and dividend
    reinvestment plan                                (940)         (1,126)
  Exercise of stock options                          (302)           (314)
                                                 --------        --------
  Balance at end of period                         52,620          44,069
                                                 --------        --------
Shares outstanding at end of period               264,952         272,091
                                                 ========        ========










                                     13
<PAGE>
9.  Litigation

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years. Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.
















































                                     14
<PAGE>

             REVIEW BY INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


     The September 1998 and 1997 financial statements included in this 
filing have been reviewed by KPMG Peat Marwick LLP, independent certified 
public accountants, in accordance with established professional standards 
and procedures for such a review.

     The report of KPMG Peat Marwick LLP commenting upon their review is 
included on page 16.















































                                     15
<PAGE>

KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E.                       Telephone: (404) 222-3000
Suite 2000                                       Telefax:   (404) 222-3050
Atlanta, GA 30308


                          INDEPENDENT AUDITORS' REPORT

The Shareholders and Board of Directors
AFLAC Incorporated:

We have reviewed the consolidated balance sheet of AFLAC Incorporated and 
subsidiaries as of September 30, 1998, and the related consolidated 
statements of earnings and comprehensive income for the three-month and 
nine-month periods ended September 30, 1998 and 1997, and the consolidated 
statements of cash flows and shareholders' equity for the nine-month periods 
ended September 30, 1998 and 1997.  These consolidated financial statements 
are the responsibility of the Company's management.

We conducted our review in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical procedures 
to financial data and making inquiries of persons responsible for financial 
and accounting matters.  It is substantially less in scope than an audit 
conducted in accordance with generally accepted auditing standards, the 
objective of which is the expression of an opinion regarding the financial 
statements taken as a whole.  Accordingly, we do not express such an 
opinion.

Based on our review, we are not aware of any material modifications that 
should be made to the consolidated financial statements referred to above 
for them to be in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the accompanying consolidated balance sheet of AFLAC Incorporated 
and subsidiaries as of December 31, 1997, and the related consolidated 
statements of earnings, shareholders' equity, cash flows and comprehensive 
income for the year then ended (not presented herein); and in our report 
dated January 29, 1998, we expressed an unqualified opinion on those 
consolidated financial statements.




                                                  KPMG PEAT MARWICK LLP




Atlanta, GA
October 26, 1998





                                     16
<PAGE>
ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
           CONDITION AND RESULTS OF OPERATIONS

     The primary business of AFLAC Incorporated (the Parent Company) and 
subsidiaries (the "Company") is supplemental health insurance, which is 
marketed and administered primarily through American Family Life Assurance 
Company of Columbus and its subsidiary (AFLAC).  Most of AFLAC's policies 
are individually underwritten and marketed at the work site, with premiums 
paid by the employee.  The Company's operations in Japan (AFLAC Japan) and 
the United States (AFLAC U.S.) service the two markets for the Company's 
insurance operations.


RESULTS OF OPERATIONS

     The Company paid a two-for-one stock split on June 8, 1998.  All share 
and per-share amounts in this report have been restated for this split.

     As a result of a Japanese tax rate reduction in 1998, net earnings 
increased $121.1 million due to a reduction in the deferred income tax 
liability.  Also, the tax rate reduction increased net operating earnings by 
approximately $7.2 million for the nine months ended September 30, 1998.  
For further information, see Note 3 of the Notes to the Consolidated 
Financial Statements.

     Also, effective January 1, 1998, the Japanese government changed the 
income tax provisions to increase income tax on investment income and 
realized gains received by foreign companies operating in Japan from 
securities issued from their home country.  This tax change decreased net 
operating earnings by $15.7 million for the nine months ended September 30, 
1998.  For further information, see Note 3 of the Notes to the Consolidated 
Financial Statements.

     During the first quarter of 1998, the Japanese government enacted a 
mandatory policyholder protection fund system.  The pretax charge for the 
Company's share of the contribution obligation was $111.3 million.  The 
after tax charge was $64.9 million.  For further information regarding this 
policyholder protection fund, see Note 4 of the Notes to the Consolidated 
Financial Statements.  

     The table on the following page sets forth the results of operations by 
business segment for the periods shown and the percentage change from the 
prior period.














                                     17

<PAGE>
<TABLE>
                                    SUMMARY OF OPERATING RESULTS BY BUSINESS SEGMENT
                                         (In millions, except for per-share amounts)
<CAPTION>
                                         Three Months Ended September 30,               Nine Months Ended September 30,
                                     ----------------------------------------       ----------------------------------------
                                     Percentage Change        1998     1997         Percentage Change        1998     1997
                                     -----------------      -----------------       -----------------      -----------------
<S>                                       <C>               <C>      <C>                  <C>              <C>      <C>
Operating earnings:
  Insurance operations:
      AFLAC Japan...................       (8.9)%           $ 121.7  $ 133.6               (4.3)%          $ 365.8  $ 382.3
      AFLAC U.S.....................       18.5                58.7     49.5               30.5              170.6    130.8
                                                             ------   ------                                ------   ------
        Total ......................       (1.5)              180.4    183.1                4.6              536.4    513.1
  Broadcast division operations.....          -                   -        -                  -                  -      3.5
  Interest expense,
    noninsurance operations.........        3.2                (2.2)    (2.3)               3.8               (7.7)    (8.0)
  Corporate expenses, other
    operations and eliminations.....       27.6               (14.9)   (20.4)              20.1              (40.1)   (50.2)
                                                             ------   ------                                ------   ------
    Pretax operating earnings.......        1.8               163.3    160.4                6.6              488.6    458.4
    Income taxes....................      (11.7)               54.9     62.2               (2.3)             173.7    177.9
                                                             ------   ------                                ------   ------
    Operating earnings..............       10.4               108.4     98.2               12.3              314.9    280.5
Non-operating items:
  Realized investment gains (losses),
    net of tax......................                            (.8)    (2.1)                                  (.4)    (2.7)
  Provision for the mandated 
    policyholder protection fund, 
    net of tax......................                              -        -                                 (64.9)       -
  Deferred tax benefit from Japan
    tax rate reduction..............                              -        -                                 121.1        -
  Gain on sale of television
    business, net of tax............                              -        -                                     -    211.2
                                                             ------   ------                                ------   ------
    Net earnings....................       12.0             $ 107.6  $  96.1              (24.2)           $ 370.7  $ 489.0
                                                             ======   ======                                ======   ======
    Net earnings per share:
      Basic.........................       14.3             $   .40  $   .35              (22.3)           $  1.39  $  1.79
      Diluted.......................       14.7                 .39      .34              (22.5)              1.34     1.73
                                                             ======   ======                                ======   ======
============================================================================================================================





                                                                18
</TABLE>

<PAGE>
     The table on the previous page reclassifies non-operating items to 
facilitate the following discussion in line with how management views the 
business.

     The following discussion of earnings comparisons focuses on operating 
earnings and excludes realized investment gains/losses, the charge for the 
mandated policyholder protection system, the benefit of the Japan tax rate 
reduction, and in 1997, the gain from the sale of the television business.  
Operating earnings per share referred to in the following discussion are 
based on the diluted number of average outstanding shares.


FOREIGN CURRENCY TRANSLATION

     Due to the relative size of AFLAC Japan, fluctuations in the yen/dollar 
exchange rate can have a significant effect on the Company's reported 
results.  

     The following table illustrates the effect of foreign currency 
translation on the Company's reported results by comparing those results as 
if foreign currency rates had remained unchanged from the comparable period 
in the prior year.  In periods when the yen weakens, translating yen into 
dollars causes fewer dollars to be reported.  When the yen strengthens, 
translating yen into dollars causes more dollars to be reported.

                      AFLAC Incorporated and Subsidiaries 
                          Selected Percentage Changes*
                   (For the periods ended September 30, 1998)

                                  Three Months              Nine Months 
                                Operating Results        Operating Results
                              ---------------------    ---------------------
                              Including   Excluding    Including   Excluding
                              Currency    Currency     Currency    Currency
                              Changes     Changes**    Changes     Changes**
                              ---------   ---------    ---------   ---------
Premium income                 (5.8)%         8.0%      (2.1)%         7.5%
Net investment income          (2.0)          9.6        3.8          12.1
Total revenues                 (5.2)          8.3       (1.6)          7.9
Total benefits and expenses    (5.9)          8.0       (2.3)          7.4
Operating earnings             10.4          18.6       12.3          18.2
Operating earnings per share   11.4          20.0       15.2          21.2
- ----------------------------------------------------------------------------
*  The numbers in this table are presented on an operating basis and there-
   fore exclude:  the benefit of the Japan tax rate reduction, the charge
   for the mandated policyholder protection fund, the sale of the television
   business, and realized investment gains and losses.
** Amounts excluding foreign currency changes were determined using the
   same yen/dollar exchange rate for the current period as the comparable
   period in the prior year.
============================================================================

     The yen weakened in relation to the dollar throughout 1997 and the 
first three quarters of 1998.  The average yen-to-dollar exchange rates were 
139.92 for the three months ended September 30, 1998, compared with 117.97 
for the third quarter of 1997, and 134.57 and 119.64 for the nine months 
ended September 30, 1998 and 1997, respectively.  Despite the weakening of 

                                     19
<PAGE>
the yen during 1998, operating earnings per share increased 11.4% to $.39 
for the three months ended September 30, 1998, compared with the third 
quarter of 1997, and increased 15.2% to $1.14 per share for the nine months 
ended September 30, 1998, compared with the same period in 1997. The 
weakening of the yen in 1998 lowered operating earnings by approximately 
$.03 per share for the third quarter and $.06 per share for the nine months 
ended September 30, 1998, which was solely attributable to the translation 
effect of the fluctuations in the yen.  The increases in operating earnings 
per share reflected earnings contributions in the functional currencies of 
AFLAC's core insurance operations in Japan and the United States, and lower 
income tax expense due to the tax rate reduction in Japan.  The Company's 
share repurchase program also benefited earnings on a per-share basis.

     The Company's primary financial objective is the growth of operating 
earnings per share before the effect of foreign currency fluctuations.  In 
1996, the Company set this objective at an annual growth rate of 15% to 17% 
through the year 2000.  In early 1998, the Company raised its 1998 objective 
for growth in operating earnings per share from a 17% increase to a 20% 
increase before the effect of currency translation.

     In April 1998, the Company raised its 1999 objective for growth in 
operating earnings per share to 20% from a range of 15% to 17% excluding the 
impact of currency fluctuations, primarily due to the benefit of the tax 
rate reduction in Japan.

     Assuming that the objective for 1998 is achieved, the following table 
shows various results for operating earnings per share for the year 1998 
when the estimated impact of foreign currency translation is included.

      Annual Yen 
        Average        Annual Operating      % Growth        Yen Impact
     Exchange Rate       Diluted EPS         Over 1997         on EPS
     -------------     ----------------      ---------       ----------
     1998 @ 115.00         $  1.64              23.3%          $  .04
     1998 @ 120.00            1.61              21.1              .01
     1998 @ 121.07*           1.60              20.3                -
     1998 @ 125.00            1.58              18.8             (.02)
     1998 @ 130.00            1.55              16.5             (.05)
     1998 @ 135.00            1.53              15.0             (.07)
     1998 @ 140.00            1.50              12.8             (.10)

     *Actual exchange rate for the year ended December 31, 1997.

     If the exchange rate as of September 30, 1998, remained constant for 
the remainder of 1998, the cumulative average rate would be approximately 
134.77 and the annual operating diluted earnings per share would approximate 
$1.53, assuming the Company's earnings objective is met.


PROFIT REPATRIATION

     AFLAC Japan repatriated profits to AFLAC U.S. of $154.2 million in 1998 
and $347.0 million in 1997.  The profit transfer in 1997 included $124.8 
million of a non-recurring nature.  The profit transfers to AFLAC U.S. 
adversely impact AFLAC Japan's investment income.  However, repatriations 
benefit AFLAC U.S. investment income and consolidated operations because 
higher investment yields can be obtained on funds 

                                     20
<PAGE>
invested in the United States.  Also, income tax expense is lower on 
investment income earned in the United States.  Management estimates that 
cumulative profit transfers from 1992 through 1998 have benefited 
consolidated net earnings by $23.7 million and $17.0 million for the three 
months ended September 30, 1998 and 1997, respectively, and $41.9 million 
and $28.5 million for the nine months ended September 30, 1998 and 1997, 
respectively.  Since the first repatriation in 1989, AFLAC Japan has 
repatriated $1.2 billion, which has enhanced the Company's flexibility and 
profitability.


SHARE REPURCHASE PROGRAM

     During the third quarter of 1998, the Company purchased 2.3 million 
shares of its common stock.  As of September 30, 1998, the Company had 
approximately 7.5 million shares still available for purchase under current 
repurchase authorizations from the board of directors.  The Company has 
purchased 57.3 million shares (through September 30, 1998) since the 
inception of the share repurchase program in February 1994. The difference 
in percentage increases in net earnings and net earnings per share primarily 
reflects the impact of the share repurchase program.


INCOME TAXES

     The Company's effective income tax rates on operating earnings for the 
nine months ended September 30, 1998 and 1997 were 35.5% and 38.8%, 
respectively. Japanese income taxes on AFLAC Japan's operating results, 
which were taxed at Japan's corporate income tax rate of 45.3% through April 
30, 1998, and 41.7% thereafter, accounted for most of the Company's income 
tax expense.  The decline in the effective tax rates in 1998 and 1997 
resulted primarily from the weakening of the yen and increased contributions 
in earnings from the Company's U.S. business segment and, in 1998, the Japan 
tax rate reduction.


INSURANCE OPERATIONS, AFLAC JAPAN

     AFLAC Japan, a branch of AFLAC and the principal contributor to the 
Company's earnings, ranks number one in terms of premium income and profits 
among all foreign life and non-life insurance companies operating in Japan. 
Among all life insurance companies operating in Japan, AFLAC Japan ranks 
third in terms of individual policies in force and 16th in assets.

     The transfer of profits from AFLAC Japan to AFLAC U.S. distorts 
comparisons of operating results between years.  Therefore, the AFLAC Japan 
summary of operations table on the following page presents investment 
income, total revenues and pretax operating earnings calculated on a pro 
forma basis in order to improve comparability between years.  The pro forma 
adjustment represents cumulative investment income foregone by AFLAC Japan 
on funds repatriated to AFLAC U.S. during 1992 through 1998.







                                     21
<PAGE>
                                 AFLAC JAPAN
                         SUMMARY OF OPERATING RESULTS
                                    Three Months Ended   Nine Months Ended
                                       September 30,       September 30,
(In millions)                        1998        1997      1998      1997
                                    ------------------   ------------------
Premium income...................  $1,115.1  $1,237.5   $3,425.2  $3,618.6
Investment income, as adjusted*..     230.6     241.1      699.6     690.6
Other income.....................        .7        .4        2.0       1.8
                                    -------   -------    -------   -------
  Total revenues, as adjusted*...   1,346.4   1,479.0    4,126.8   4,311.0
                                    -------   -------    -------   -------
Benefits and claims..............     968.9   1,070.1    2,982.6   3,131.4
Operating expenses...............     243.7     264.6      744.1     773.2
                                    -------   -------    -------   -------
  Total benefits and expenses....   1,212.6   1,334.7    3,726.7   3,904.6
                                    -------   -------    -------   -------
    Pretax operating earnings,
     as adjusted*................     133.8     144.3      400.1     406.4
Investment income applicable to
 profit repatriations............     (12.1)    (10.7)     (34.3)    (24.1)
                                    -------   -------    -------   -------
    Pretax operating earnings....  $  121.7  $  133.6   $  365.8  $  382.3
                                    =======   =======    =======   =======
- ----------------------------------------------------------------------------
Percentage changes in dollars
 over previous period:
  Premium income.................      (9.9)%     (.6)%     (5.3)%    (2.1)%
  Investment income*.............      (4.4)      4.0        1.3        .6
  Total revenues*................      (9.0)       .1       (4.3)     (1.6)
  Pretax operating earnings*.....      (7.3)      2.1       (1.6)     (2.6)

  Pretax operating earnings......      (8.9)      (.4)      (4.3)     (4.3)
- ----------------------------------------------------------------------------
Percentage changes in yen
 over previous period:
  Premium income.................       7.0%      7.6%       6.5%      9.0%
  Investment income*.............      13.4      12.6       14.0      12.0
  Total revenues*................       8.0       8.4        7.7       9.5
  Pretax operating earnings*.....       9.7      10.5       10.7       8.5

  Pretax operating earnings......       7.9       7.8        7.7       6.6
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
  Benefits and claims............      72.0%     72.3%      72.3%     72.7%
  Operating expenses.............      18.1      17.9       18.0      17.9
  Pretax operating earnings......       9.9       9.8        9.7       9.4

Ratio of pretax operating earnings
  to total reported revenues.....       9.1       9.1        8.9       8.9
- ----------------------------------------------------------------------------
*Adjusted investment income, total revenues and pretax operating earnings 
include estimates of additional investment income for the three months ended 
September 30, 1998 and 1997 of $12.1 million and $10.7 million, 
respectively, and for the nine months ended September 30, 1998 and 1997 of 
$34.3 million and $24.1 million, respectively, foregone due to profit 
repatriations.
============================================================================
                                     22
<PAGE>
AFLAC JAPAN SALES

     The increase in premium income in yen was due to sales of new policies 
and excellent policy persistency.  During the third quarter, new annualized 
premium sales rose sharply, increasing 30.0% to 19.8 billion yen, or $141.4 
million.  Although comparisons to last year benefited from relatively weak 
sales in 1997, the volume of new business produced during the quarter was 
the largest since the third quarter of 1996.  For the nine months, new sales 
were up 24.0% to 53.6 billion yen, or $398.0 million.  These strong sales 
results have benefited throughout the year from existing products as well as 
our latest product offering - Rider MAX.  Rider MAX has proven to be a very 
popular product among consumers and agents, accounting for approximately 30% 
of sales for the first nine months of 1998.  In addition to product 
broadening, we are also committed to expanding our sales force in Japan.  
Through September, we have recruited more than 1,800 new agents, compared 
with fewer than 700 for the entire year of 1997.  We believe our strategy of 
adding new products, increasing distribution, and emphasizing our financial 
strength will allow us to continue tapping into Japan's vast insurance 
market.  Management has set an objective for AFLAC Japan's sales to increase 
approximately 15% to 20% for the year 1998 compared with 1997.


AFLAC JAPAN INVESTMENTS

     Historically low Japanese investment yields declined further in the 
third quarter, making the difficult task of investing substantial cash flows 
even more challenging.  During the quarter, we purchased yen-denominated 
securities at an average yield of 3.34%.  Including dollar-denominated 
investments, our blended new money yield was 3.78%.  AFLAC Japan's 
investment portfolio remains conservatively positioned and comprises high-
quality securities.  We believe AFLAC Japan's financial strength is one of 
our greatest competitive advantages in the current environment.  

     At the end of the third quarter, the yield on AFLAC Japan's fixed-
maturity portfolio was 5.31%, compared with 5.46% at the end of 1997.  The 
return on average invested assets, after investment expenses, was 5.30% for 
the first nine months of 1998, compared with 5.36% for the first nine months 
of 1997.


INSURANCE OPERATIONS, AFLAC U.S.

     AFLAC U.S. pretax operating earnings continued to benefit from 
additional investment income earned on profit transfers received from AFLAC 
Japan.  Estimated investment income earned from profits repatriated to and 
retained by AFLAC U.S. from 1992 through 1998, along with estimated 
investment income earned by AFLAC U.S. from the sales proceeds of the 
television business, have been reclassified in the following presentation in 
order to improve comparability between periods.









                                     23
<PAGE>
                                AFLAC U.S.
                        SUMMARY OF OPERATING RESULTS

                                    Three Months Ended   Nine Months Ended
                                       September 30,       September 30,
(In millions)                        1998        1997      1998      1997
                                    ------------------   ------------------
Premium income...................  $  304.3  $  268.9   $  886.7  $  786.2
Investment income, as adjusted*..      28.5      26.3       82.7      77.1
Other income.....................       1.0        .6        3.7       1.4
                                    -------   -------    -------   -------
  Total revenues, as adjusted*...     333.8     295.8      973.1     864.7
                                    -------   -------    -------   -------
Benefits and claims..............     188.6     168.6      555.4     493.7
Operating expenses...............     113.0     100.3      324.1     291.6
                                    -------   -------    -------   -------
  Total benefits and expenses....     301.6     268.9      879.5     785.3
                                    -------   -------    -------   -------
    Pretax operating earnings,
     as adjusted*................      32.2      26.9       93.6      79.4

Investment income applicable to 
 profit repatriations and proceeds 
 from the sale of the television
 business........................      26.5      22.6       77.0      51.4
                                    -------   -------    -------   -------
    Pretax operating earnings....  $   58.7  $   49.5   $  170.6  $  130.8
                                    =======   =======    =======   =======
- ----------------------------------------------------------------------------
Percentage increases
 over previous period:
  Premium income.................      13.2%     12.5%      12.8%     12.2%
  Investment income*.............       8.3      19.6        7.3      20.0
  Total revenues*................      12.9      13.2       12.5      12.8
  Pretax operating earnings*.....      19.4      12.5       17.9      11.4

  Pretax operating earnings......      18.5      48.2       30.5      39.0
- ----------------------------------------------------------------------------
Ratios to total revenues, as
 adjusted:*
  Benefits and claims............      56.5%     57.0%      57.1%     57.1%
  Operating expenses.............      33.9      33.9       33.3      33.7
  Pretax operating earnings......       9.6       9.1        9.6       9.2

Ratio of pretax operating earnings
  to total reported revenues.....      16.3      15.5       16.2      14.3
- ----------------------------------------------------------------------------
*Excludes estimated investment income for the three months ended September 
30, 1998 and 1997 of $26.5 million and $22.6 million, respectively, and for 
the nine months ended September 30, 1998 and 1997 of $77.0 million and $51.4 
million, respectively, related to investment of profit repatriation funds 
retained by AFLAC U.S. and investment of proceeds from the sale of the 
television business.
============================================================================




                                     24
<PAGE>
AFLAC U.S. SALES

     The increase in premium income was primarily due to an increase in new 
sales over the last 12 months.  New annualized premium sales surged 24.1% in 
the third quarter to $123.7 million.  These results represent the best 
quarterly sales in the company's history, surpassing our previous record by 
more than $10 million. For the nine months, new sales were up 19.2% to 
$342.9 million.  Accident/disability insurance remains our best selling 
product.  However, we are pleased to see strong sales contributions from our 
cancer and hospital indemnity coverages as well.  We attribute our strong 
U.S. growth in recent years to product broadening, distribution expansion 
and improved brand awareness.  We believe these strengths will continue to 
benefit AFLAC U.S. in the future.  Management has set an objective for new 
policy sales to increase by 12% to 15% for the year 1998.


AFLAC U.S. INVESTMENTS

     During the third quarter, available cash flow was invested at an 
average yield of 7.19%, compared with 7.46% during the third quarter of 
1997.  The return on average invested assets, net of investment expenses, 
was 7.43% for the first nine months of 1998, compared with 7.62% for the 
first nine months of 1997. 


AFLAC U.S. OTHER

     During 1998, the Company began selling cancer expense insurance in New 
York and Connecticut.  Massachusetts and New Jersey still have laws, 
regulations or regulatory practices that either prohibit the sale of 
specified disease insurance, such as AFLAC's cancer expense insurance, or 
make its sale impractical.  AFLAC U.S. is marketing several of its other 
products in these states.

     Management expects the operating expense ratio, excluding discretionary 
advertising expenses, to decline in the future due to continued improvements 
in operating efficiencies. By improving administrative systems and 
controlling other costs, the Company has been able to redirect funds to 
national advertising programs without significantly affecting the operating 
expense ratio.

     The aggregate benefit ratio has been relatively stable due to the mix 
of business shifting towards accident and hospital indemnity policies, which 
have lower benefit ratios than other products.  Management expects future 
benefit ratios for some of the Company's supplemental products to increase 
slightly due to the Company's ongoing efforts to improve policy persistency 
by enhancing policyholder benefits.  In addition, potential minimum benefit 
ratio requirements by insurance regulators may also result in an increase to 
these ratios.  Management expects the pretax operating profit margin to 
remain largely unchanged for the rest of the year.


FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENTS

     For information regarding new Statements of Financial Accounting 
Standards, see Note 2 of the Notes to the Consolidated Financial Statements.


                                     25
<PAGE>
ANALYSIS OF FINANCIAL CONDITION

     Since December 31, 1997, the financial condition of the Company has 
remained strong in the functional currencies of its operations.  The 
investment portfolios of AFLAC Japan and AFLAC U.S. have continued to grow 
and consist of high-quality securities.  	

     Due to the significance of yen-denominated items in the balance sheet, 
changes in the yen/dollar exchange rate can have a significant effect on the 
Company's financial statements.  The yen/dollar exchange rate at the end of 
each period is used to convert yen-denominated balance sheet items into U.S. 
dollars for reporting purposes.  The exchange rate at September 30, 1998, 
was 135.35 yen to one U.S. dollar, 3.9% weaker than the exchange rate of 
130.10 as of December 31, 1997.  Management estimates that the weaker yen 
rate decreased reported investments and cash by $797 million, total assets 
by $901 million and total liabilities by $873 million compared with the 
amounts that would have been reported for 1998 if the exchange rate had 
remained unchanged from year-end 1997.


INVESTMENTS AND CASH 

     Securities available for sale are carried at fair value.  The following 
table shows an analysis of investments and cash:

                                    September 30,   December 31,
(In millions)                           1998           1997        % Change
                                    ------------    ------------    --------
AFLAC U.S.:
  Total investments and cash, at
    cost or amortized cost           $   2,932       $   2,678         9.5%
  Unrealized gains on securities
    available for sale                     254             228  
                                     ----------      ----------  
    Total investments and cash       $   3,186       $   2,906         9.6%
                                     ==========      ==========     ========
AFLAC Japan:
  Total investments and cash, at
    cost or amortized cost           $  17,531       $  16,743         4.7%
  Unrealized gains on securities
    available for sale                   3,965           3,155  
                                     ----------      ----------
    Total investments and cash       $  21,496       $  19,898         8.0%
                                     ==========      ==========    =========
Consolidated:
  Total investments and cash, at
    cost or amortized cost           $  20,529       $  19,497         5.3%
  Unrealized gains on securities
    available for sale                   4,220           3,383  
                                     ----------      ---------- 
    Total investments and cash       $  24,749       $  22,880         8.2%
                                     ==========      ==========    =========


     Net unrealized gains of $4.2 billion on securities available for sale 
at September 30, 1998, consisted of $4.5 billion in gross unrealized gains 
and $263.4 million in gross unrealized losses.

                                     26
<PAGE>
     AFLAC invests primarily within the Japanese, U.S. and Euroyen fixed-
maturity markets.  The Company uses specific criteria to judge the credit 
quality and liquidity of its investments and utilizes a variety of credit 
rating services to monitor this criteria.  Applying those various credit 
ratings to a standardized rating system based on a nationally recognized 
service's categories, the percentages of the Company's fixed-maturity 
securities available for sale, at amortized cost, were as follows:

                               September 30, 1998       December 31, 1997
                               ------------------       -----------------
                  AAA                 33.6%                    38.3%
                  AA                  19.9                     20.5
                  A                   31.2                     28.9
                  BBB                 15.2                     12.3
                  BB or lower           .1                        -
                                     -----                    -----
                                     100.0%                   100.0%

     Private placement investments accounted for 39.7% and 36.3% of the 
Company's total fixed-maturity securities available for sale as of September 
30, 1998, and December 31, 1997, respectively.  AFLAC Japan has made 
investments in the private placement market to secure higher yields than 
those available from Japanese government bonds.  At the same time, the 
Company has adhered to its conservative standards for credit quality.  AFLAC 
requires that all private placement issuers have an initial rating of class 
1 or 2 as determined by the Securities Valuation Office of the National 
Association of Insurance Commissioners.  Most of AFLAC's private placement 
issues are issued under medium term note programs and have standard 
covenants commensurate with credit rankings except when internal credit 
analysis indicates that additional protective and/or event risk covenants 
are required.


POLICY LIABILITIES

     Policy liabilities increased $1.8 billion, or 9.0%, during the first 
nine months of 1998.  AFLAC Japan increased $1.6 billion, or 9.2% (13.6% 
increase in yen), and AFLAC U.S. increased $151.3 million, or 8.1%.  
Management estimates the weaker yen rate decreased reported policy 
liabilities by $791.0 million.  Increases in policy liabilities are caused 
by the addition of new business, the aging of policies in force and the 
effect of market value adjustments on fixed-maturity securities.  (See Note 
6 of the Notes to the Consolidated Financial Statements.)


DEBT

     See Note 5 of the Notes to the Consolidated Financial Statements for 
information on debt outstanding at September 30, 1998.

     The Company's ratio of debt to total capitalization (debt plus 
shareholders' equity, excluding the unrealized gains on securities available 
for sale) was 17.8% and 19.6% as of September 30, 1998, and December 31, 
1997, respectively.




                                     27
<PAGE>
SECURITY LENDING

     AFLAC Japan uses short-term security lending arrangements to increase 
investment income with minimal risk.  This program increased AFLAC Japan's 
investment income by approximately $1.1 million for both the nine months 
ended September 30, 1998 and 1997.  For further information regarding such 
arrangements, see Note 7 of the Notes to the Consolidated Financial 
Statements.


POLICYHOLDER GUARANTY FUNDS

     Under insurance guaranty fund laws in most U.S. states, insurance 
companies doing business in those states can be assessed for policyholder 
losses up to prescribed limits that are incurred by insolvent companies with 
similar lines of business.  Such assessments have not been material to the 
Company in the past.  The Company believes that future assessments relating 
to companies in the U.S. currently involved in insolvency proceedings will 
not materially impact the consolidated financial statements.

     The Life Insurance Association of Japan, an industry organization, 
implemented a voluntary policyholder protection fund in 1996 to provide 
capital support to insolvent life insurers.  AFLAC Japan pledged investment 
securities to the Life Insurance Association of Japan for this program.  
During the first quarter of 1998, the Japanese government enacted a 
mandatory policyholder protection fund system.  The life insurance industry 
will contribute 690 billion yen ($5.1 billion using the September 30, 1998, 
exchange rate) over a 10-year period for these two funds.  The Company has 
recorded a liability for its share of these obligations.  (See Note 4 of the 
Notes to the Consolidated Financial Statements.)


SHAREHOLDERS' EQUITY

     The Company's insurance operations continue to provide its primary sources 
of liquidity.  Capital needs can also be supplemented by borrowed funds. The 
principal sources of cash from insurance operations are premiums and investment 
income.  Primary uses of cash in the insurance operations are policy claims, 
commissions, operating expenses, income taxes and payments to the Parent Company
for management fees and dividends.  Both the sources and uses of cash are 
reasonably predictable.  The Company's investment objectives provide for 
liquidity through the ownership of high-quality investment securities.  AFLAC 
insurance policies are generally not interest-sensitive and therefore are not 
subject to unexpected policyholder redemptions due to investment yield changes. 
Also, the majority of AFLAC policies provide indemnity benefits rather than 
reimbursement for actual medical costs and therefore are not subject to the 
risks of medical cost inflation.

     The achievement of continued long-term growth will require growth in 
AFLAC's statutory capital and surplus.  AFLAC may secure additional statutory 
capital through various sources, such as internally generated statutory earnings
or equity contributions by the Parent Company from funds generated through debt 
or equity offerings.  The disposition of the television business increased the 
Company's capital resources.  Management believes outside sources for additional
debt and equity capital, if needed, will continue to be available for capital 
expenditures, business expansion and funding the Company's share repurchase 
program.  

                                     28
<PAGE>
     Parent Company capital resources are largely dependent upon the ability of 
AFLAC to pay management fees and dividends.  The Georgia Insurance Department 
imposes certain limitations and restrictions on payments of dividends, 
management fees, loans and advances by AFLAC to the Parent Company.  In addition
to restrictions by U.S. insurance regulators, the Japanese Ministry of Finance 
(MOF) imposes restrictions on, and requires approval for, the remittances of 
earnings from AFLAC Japan to AFLAC U.S.  Payments are made from AFLAC Japan to 
the Parent Company for management fees, and to AFLAC U.S. for allocated expenses
and remittances of earnings.  Total funds received from AFLAC Japan were $183.7 
million in the first nine months of 1998 and $386.0 million and $253.6 million 
in the full years 1997 and 1996, respectively.  AFLAC Japan repatriated profits 
to AFLAC U.S. in the amount of $154.2 million in July 1998.  The MOF has 
developed solvency standards, a version of risk-based capital requirements.  
Management believes the solvency margin of AFLAC Japan is very strong compared 
with other Japanese insurers.  For additional information on regulatory 
restrictions on dividends, profit transfers and other remittances, see Note 10 
of the Notes to the Consolidated Financial Statements in the Company's annual 
report to shareholders for the year ended December 31, 1997.

     Currently, prescribed or permitted statutory accounting principles 
(SAP) used by insurers for financial reporting to state insurance regulators 
may vary between states and between companies.  The National Association of 
Insurance Commissioners (NAIC) has recodified SAP to promote standardization 
of accounting principles throughout the industry.  These new accounting 
principles are presently planned by the NAIC to be effective for 2001.  The 
most significant change is the requirement that insurance companies 
establish a deferred income tax liability for statutory accounting purposes. 
Management estimates AFLAC's deferred tax liability would be approximately 
$145 million at September 30, 1998, under the provisions of the recodified 
SAP.  The capital and surplus of AFLAC, as determined on the present U.S. 
statutory accounting basis, was $1.8 billion at September 30, 1998.


YEAR 2000

     The term "year 2000 issue" generally refers to the improper processing 
of dates and incorrect date calculations that might occur in computer 
software and hardware and embedded systems as the year 2000 is approached.  
The use of computer programs that rely on two-digit date fields to perform 
computations and decision-making functions may cause systems to malfunction 
when processing information involving dates after 1999.  For example, any 
computer software that has date-sensitive coding might recognize a code of 
"00" as the year 1900 rather than the year 2000.

     The Company's efforts to address year 2000 issues began in 1997.  The 
Company has established a Year 2000 Executive Steering Committee, comprised 
of senior management and representatives of its information technology, 
financial, legal, internal audit and various operational areas to identify 
and address the Company's year 2000 issues throughout its U.S. and Japanese 
operations.  The Company has also established a Year 2000 Project Office 
comprised of coordinators from each of the Information Technology division, 
Worldwide Headquarters business operations and AFLAC Japan.  The Project 
Office established both domestic and Japanese plans to address year 2000 
readiness and minimize the risk of business disruption caused by year 2000 
issues.  The Company has also engaged third party consultants to assist the 
U.S. and Japan in the year 2000 efforts.


                                     29
<PAGE>
     The plans contain five phases:  (1) the assessment phase, which 
includes creating awareness of the issue throughout the Company and 
assessment of all systems, significant business processes, facilities and 
third party dependencies; (2) the remediation phase, which includes updating 
or modifying systems which are identified as critical to the Company's 
efforts to become Year 2000 ready; (3) the testing phase, which includes the 
testing of systems which have been updated or modified; (4) the 
implementation phase, which includes placing systems into the production 
environment.  Additional comprehensive testing is then conducted to identify 
and resolve any remaining year 2000 issues; and (5) contingency planning.

     The Company's U.S. based financial and administrative systems, which 
include its policy processing and claims administration functions, are 
centralized at its Worldwide Headquarters.  The assessment phase for each of 
these functions has been completed.  The assessment of the year 2000 issues 
for its non-financial and administrative systems in the United States, such 
as systems found in printers, mail processing equipment and automated 
building systems has also been completed.  The Company has substantially 
completed the remediation of all critical systems in these areas except for: 
(i) the software system that supports the domestic forms inventory, 
purchasing and accounts payable functions, which is scheduled to be 
completed early in the second quarter of 1999; (ii) its field sales software 
product that permits the Company's agents to electronically process new 
policy applications; and (iii) the imaging systems which are used for 
electronic recording, storage, and retrieval of documents.  Remediation for 
these systems is scheduled to be completed in the first quarter of 1999.

     Initial testing and implementation of the upgrades and modifications 
for the critical U.S. based systems, other than the three systems identified 
above, are scheduled to be completed by December 31, 1998.   Follow-up 
testing and verification of all critical domestic systems will continue 
throughout 1999 as an additional precaution.  Contingency planning for any 
critical systems for which the Company believes it is reasonably at risk for 
business disruption due to year 2000 issues is scheduled to take place in 
the first and second quarters of 1999 following the completion of testing.

     The Company relies on its widely distributed customer base for 
continued payment of premiums.  Many of the systems utilized by customers 
are automated and date dependent.  A survey of customers was initiated to 
determine their year 2000 readiness.  If a large number of customers are 
unable to submit premium payments in a timely or accurate manner due to year 
2000 issues, the resulting delays could have a material adverse effect on 
the financial condition or results of operations of the Company.  It is not 
currently possible to predict the probability of any delays occurring or the 
extent of such delays.

     The Company has completed the assessment phase for its critical 
information and business systems, as well as embedded systems, in Japan and 
currently is in the remediation, testing and implementation phases.  Each of 
these phases is scheduled to be completed by December 31, 1998.  Follow-up 
testing and verification of all critical Japanese systems will continue 
throughout 1999 as an additional precaution.  The additional testing may 
raise new year 2000 issues that require further remediation and 
implementation activities, all of which are scheduled to be completed in the 
second quarter of 1999.  Contingency planning is scheduled to take place in 
1999.


                                     30
<PAGE>
     AFLAC Japan depends heavily on premium payments that are electronically 
transmitted by employers of the insured and third party payment agents.  A 
survey of its more significant customers in Japan was recently initiated to 
determine whether such customers expect their ability to pay premiums in 
this fashion to be impacted by year 2000 issues.  If a number of customers 
experience disruptions in their payroll or accounting systems due to year 
2000 issues or if they are unable to transmit such information or payments 
to the Company in a timely fashion, it could cause delays in the Company's 
receipt of premium payments or information necessary to initiate new 
policies which in turn could have a material adverse effect on the Company's 
financial condition and results of operations.  It is not currently possible 
to predict the probability of such delays occurring or their extent.

     The Company owns investments in publicly and privately placed fixed-
maturity and equity securities in the U.S. and Japan, and other foreign 
countries.  If a material portion of such securities are adversely impacted 
by year 2000 issues, the Company's investment portfolio may also be 
adversely impacted.

     Since the inception of the year 2000 project, the Company has incurred 
costs of approximately $15 million for upgrades or modifications to address 
year 2000 issues through September 30, 1998.  Of this amount, approximately 
$4 million was capitalized.  The remaining cost to complete the various 
projects is currently estimated to be $17 million, of which $5 million is 
expected to be capitalized.  These estimates have increased from amounts 
reflected in the past due to refinements in the calculations.  The Company, 
however, may determine that additional expenditures are necessary following 
the completion of the testing and implementation phases.  The Company's 
Information Technology personnel have spent considerable time and effort on 
the project. Consequently, the prioritization of non-year 2000 related 
projects has been more closely reviewed by management.  However, management 
believes that any deferral of Information Technology projects due to the 
year 2000 effort will not have a material adverse effect on the Company's 
operations or financial condition.

     The actions taken by management under the year 2000 plans in the U.S. 
and Japan are intended to significantly reduce the Company's risk of a 
material business interruption based on year 2000 issues.  Based on the 
facts currently known to it, the Company believes that such activities 
should significantly reduce the occurrence of year 2000 related business 
disruptions arising from its internal systems.  Due to the uncertainty 
inherent in year 2000 issues, particularly with regard to Japanese 
customers' year 2000 readiness, and the various governmental functions, 
public utilities, financial infrastructures and similar outside facilities 
on which the Company depends in both the U.S. and Japan, the Company is 
unable to determine at this time whether the consequences of external year 
2000 failures will have a material impact on the Company's financial 
condition or results of operations.  Although a year 2000 failure with 
respect to any single internal or external system may not have a material 
adverse effect on the Company, the failure of multiple systems may cause a 
material disruption to the Company's business.

OTHER

     The board of directors declared the fourth quarter cash dividend of 
$.065 per share.  The dividend is payable on December 1, 1998, to 
shareholders of record at the close of business on November 19, 1998.

                                     31
<PAGE>
Item 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
       
     The Company's financial instruments are exposed to primarily three 
types of market risks.  These are interest rate, equity price and foreign 
currency exchange rate risk.


INTEREST RATE RISK

     The primary interest rate exposure is the effect of changes in interest 
rates on the fair value of the Company's investments in fixed-maturity 
securities.  The Company uses modified duration analysis to estimate the 
sensitivity to interest rate changes in its fixed-maturity securities.  
Modified duration analysis provides a measure of price percentage 
volatility.  

     The Company attempts to match the duration of its assets with the 
duration of its liabilities.  For AFLAC Japan, the duration of policy 
liabilities is longer than that of the related assets due to the 
unavailability of qualified long-duration securities.  Therefore, there is a 
risk that reinvestment of the proceeds at maturity of such investments will 
be at a yield below that of the interest required for the accretion of 
policy liabilities.

     The hypothetical reduction in the fair value of the Company's total 
portfolio of fixed-maturity securities resulting from a 100 basis point 
increase in market interest rates is estimated to be $2.2 billion based on 
the Company's portfolio as of September 30, 1998.  The effect on yen-
denominated fixed-maturity securities is approximately $1.8 billion and the 
effect on dollar-denominated fixed-maturity securities is approximately 
$341.1 million.  The Company does not expect to realize security holding 
gains and losses because it has the ability to hold such securities to 
maturity.

     The Company has outstanding interest rate swaps on 49.6 billion yen of 
its variable-interest-rate yen-denominated borrowings.  These swaps reduce 
the impact of changes in interest rates on the Company's borrowing costs and 
effectively change the Company's interest rate on these yen-denominated 
borrowings from variable to fixed.  Therefore, changes in market interest 
rates should have no material effect on earnings.

     At September 30, 1998, the Company also had yen-denominated borrowings 
in the amount of 16.1 billion yen ($119.0 million) with a variable interest 
rate of 1.03%.  The effect on net earnings due to changes in market interest 
rates was immaterial.  For further information on the Company's notes 
payable, see Note 5 of the Notes to the Consolidated Financial Statements.


EQUITY PRICE RISK

     Equity securities at September 30, 1998, totaled $134.7 million, or .5% 
of total investments and cash on a consolidated basis.  The Company uses 
beta analysis to measure the sensitivity of its equity securities portfolio 
to fluctuations in the broad market.  The beta of the Company's equity 
securities portfolio is 1.01.  For example, if the overall stock market 
value changed by 10%, the value of AFLAC's equity securities would be 
expected to change by approximately 10.1%, or $13.6 million.

                                     32
<PAGE>
CURRENCY RISK

     Most of AFLAC Japan's investments and cash are denominated in yen.  
When the yen-denominated financial instruments mature or are sold, the 
proceeds are generally reinvested in yen-denominated securities and are held 
to fund yen-denominated policy obligations rather than converted into 
dollars.  Therefore, there is no significant economic or foreign currency 
transaction risk.  

     In addition to the yen-denominated financial instruments held by AFLAC 
Japan, the Parent Company has yen-denominated borrowings that have been 
designated as a hedge of the Company's investment in AFLAC Japan.  The 
unrealized foreign currency translation gains and losses are reported in 
accumulated other comprehensive income in shareholders' equity.  












































                                     33
<PAGE>
     The Company attempts to match its yen-denominated assets to its yen-
denominated liabilities on a consolidated basis in order to minimize the 
exposure of its shareholders' equity to foreign currency translation 
fluctuations.  The table below compares the U.S. dollar values of the 
Company's yen-denominated assets and liabilities at various exchange rates.

             Dollar Value of Yen-Denominated Assets and Liabilities
                           At Selected Exchange Rates
                              (September 30, 1998)

                                 120.35         135.35*        150.35
(In millions)                       Yen            Yen            Yen    
- ----------------------------------------------------------------------------
Yen-denominated financial
 instruments:
  Assets:
   Fixed-maturity
    securities                 $ 21,944.6     $ 19,512.6     $ 17,565.9 
   Cash and cash
    equivalents                     230.8          205.2          184.7
   Securities held as
    collateral**                  3,770.0        3,352.2        3,017.7
   Other financial
    instruments                      25.1           22.4           20.1
                                ---------      ---------      ---------
      Total                      25,970.5       23,092.4       20,788.4
                                ---------      ---------      ---------
  Liabilities:
   Securities held as
    collateral**                  3,770.0        3,352.2        3,017.7
   Notes payable                    545.7          485.2          436.8
                                ---------      ---------      ---------
      Total                       4,315.7        3,837.4        3,454.5
                                ---------      ---------      ---------
Net yen-denominated
 financial instruments           21,654.8       19,255.0       17,333.9
Other yen-denominated
 assets                           2,908.1        2,585.8        2,327.8
Other yen-denominated
 liabilities (primarily
 policy and claim reserves)     (24,319.6)     (21,624.4)     (19,467.0)
                                ---------      ---------      ---------
  Total yen-denominated
   net assets subject
   to foreign currency
   fluctuation                 $    243.3     $    216.4     $    194.7
                                =========      =========      =========

* Actual September 30, 1998, exchange rate.
**Off balance sheet financial instruments.

     For information regarding the effect of foreign currency translation on 
operating earnings per share, see Foreign Currency Translation on page 19.





                                     34
<PAGE>
FORWARD-LOOKING INFORMATION

     The Private Securities Litigation Reform Act of 1995 provides a "safe 
harbor" to encourage companies to provide prospective information, so long 
as those informational statements are identified as forward-looking and are 
accompanied by meaningful, cautionary statements identifying important 
factors that could cause actual results to differ materially from those 
discussed.  The Company desires to take advantage of these provisions. This 
report contains cautionary statements identifying important factors that 
could cause actual results to differ materially from those projected in this 
Form 10-Q, and in any other statements made by officers of the Company in 
oral discussions with analysts and contained in documents filed with the 
Securities and Exchange Commission (the SEC).  Forward-looking statements 
are not based on historical information and relate to future operations, 
strategies, financial results or other developments.  In particular, 
statements containing words such as "expect," "anticipate," "believe," 
"goal," "objective" or similar words as well as specific projections of 
future results generally qualify as forward-looking. The Company undertakes 
no obligation to update such forward-looking statements.

     The Company cautions that the following factors, in addition to other 
factors mentioned from time to time in the Company's reports filed with the 
SEC, could cause the Company's actual results to differ materially:  
regulatory requirements, assessments for insurance company insolvencies, 
competitive conditions, new products, Japanese Ministry of Finance approval 
of profit repatriations to the United States, general economic conditions in 
the United States and Japan, changes in U.S. and/or Japanese tax laws, 
adequacy of reserves, credit and other risks associated with the Company's 
investment activities, significant changes in interest rates, fluctuations 
in foreign currency exchange rates and the ability of the Company, and third 
parties with whom the Company does business, to achieve year 2000 readiness 
for significant systems on a timely basis.  


























                                     35
<PAGE>

                         PART II.  OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS

     The Company is a defendant in various litigation considered to be in 
the normal course of business.  Some of this litigation is pending in 
Alabama, where large punitive damages bearing little relation to the actual 
damages sustained by plaintiffs have been awarded against other companies, 
including insurers, in recent years.  Although the final results of any 
litigation cannot be predicted with certainty, the Company believes the 
outcome of pending litigation will not have a material adverse effect on the 
financial position of the Company.


ITEMS 2, 3, 4 and 5

     Not applicable.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits:

      27.0 - Financial Data Schedule (for SEC use only)

(b)  Reports on Form 8-K:

     There were no reports on Form 8-K filed during the quarter ended 
     September 30, 1998.


     Items other than those listed above are omitted because they are not 
required or are not applicable.






















                                     36

<PAGE>

                               SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                                                AFLAC INCORPORATED      




Date   November 9, 1998                         /s/ KRISS CLONINGER, III
     ------------------------                ---------------------------
                                                 KRISS CLONINGER,III
                                              Executive Vice President;
                                                   Treasurer and
                                               Chief Financial Officer




Date   November 9, 1998                         /s/ NORMAN P. FOSTER     
     ------------------------                ---------------------------
                                                 NORMAN P. FOSTER
                                              Executive Vice President,
                                                 Corporate Finance
                                                                


























                                     37
<PAGE>

EXHIBITS FILED WITH CURRENT FORM 10-Q:

     27.0 - Financial Data Schedule (for SEC use only).






















































                                     38
 

 
 





<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated financial statements as filed in Form 10-Q for the
period ended September 30, 1998, and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<DEBT-HELD-FOR-SALE>                        24,269,830
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     134,737
<MORTGAGE>                                       5,220
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                              24,458,348
<CASH>                                         290,178
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                       2,667,441
<TOTAL-ASSETS>                              28,366,449
<POLICY-LOSSES>                             21,200,199
<UNEARNED-PREMIUMS>                            270,593
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                          212,721
<NOTES-PAYABLE>                                502,083
                                0
                                          0
<COMMON>                                        31,757
<OTHER-SE>                                   3,539,510
<TOTAL-LIABILITY-AND-EQUITY>                28,366,449
                                   4,317,653
<INVESTMENT-INCOME>                            828,913
<INVESTMENT-GAINS>                             (2,131)
<OTHER-INCOME>                                  15,638
<BENEFITS>                                   3,544,175
<UNDERWRITING-AMORTIZATION>                    146,269
<UNDERWRITING-OTHER>                         1,094,446<F1>
<INCOME-PRETAX>                                375,183
<INCOME-TAX>                                     4,532<F2>
<INCOME-CONTINUING>                            370,651
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   370,651
<EPS-PRIMARY>                                     1.39<F3>
<EPS-DILUTED>                                     1.34<F3>
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes provision of $111,279 for mandated policyholder protection fund.
<F2>Includes ($121,120) deferred tax benefit from Japan tax rate reduction.
<F3>Adjusted for the two-for-one stock split issued June 8, 1998.  Prior year
financial data schedules have not been restated.
</FN>
        

</TABLE>


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