AFLAC INC
DEF 14A, 1999-03-16
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                       NOTICE AND PROXY STATEMENT


                           AFLAC INCORPORATED
                         WORLDWIDE HEADQUARTERS
                            1932 WYNNTON ROAD
                         COLUMBUS, GEORGIA 31999



                  NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD ON MONDAY, MAY 3, 1999


     The Annual Meeting of Shareholders of AFLAC Incorporated (the 
"Company") will be held on Monday, May 3, 1999, at 10:00 a.m. at the 
Columbus Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, 
Georgia, for the following purposes, all of which are described in the 
accompanying Proxy Statement:

1.  To elect seventeen Directors of the Company to serve until the next
    Annual Meeting and until their successors are duly elected and 
    qualified;

2.  To consider and adopt an Amended and Restated Management Incentive Plan;

3.  To consider and act upon the ratification of the appointment of KPMG LLP
    as independent auditors of the Company for the year ending December 31, 
    1999; and

4.  To transact such other business as may properly come before the meeting 
    or any adjournment thereof.

     The accompanying proxy is solicited by the Board of Directors of the 
Company. The Proxy Statement and the Company's Annual Report for the year 
ended December 31, 1998, are enclosed.

     The record date for the determination of shareholders entitled to vote 
at the meeting is February 23, 1999, and only shareholders of record at the 
close of business on that date will be entitled to vote at this meeting, and 
any adjournment thereof.

YOUR VOTE IS IMPORTANT! WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE 
MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN 
THE ENCLOSED PREPAID ENVELOPE SO THAT WE MAY BE ASSURED OF A QUORUM TO 
TRANSACT BUSINESS. IF YOU ATTEND THE MEETING, YOU MAY REVOKE YOUR PROXY AND 
VOTE IN PERSON.

                                        By order of the Board of Directors,
                                           /s/Joey M. Loudermilk
                                        ----------------------------------
Columbus, Georgia                             Joey M. Loudermilk
March 11, 1999                                    Secretary




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<PAGE>
                              AFLAC INCORPORATED


                               PROXY STATEMENT

                      FOR ANNUAL MEETING OF SHAREHOLDERS
                       TO BE HELD MONDAY, MAY 3, 1999


                     SOLICITATION AND REVOCATION OF PROXY

     This Proxy Statement is furnished to shareholders in connection with 
the solicitation of proxies by the Board of Directors of AFLAC Incorporated 
(the "Company") for use at the Annual Meeting of Shareholders to be held on 
Monday, May 3, 1999, and any adjournment thereof, for the purposes set forth 
in the accompanying Notice of Annual Meeting of Shareholders and described 
in detail herein. The meeting will be held at 10:00 a.m. at the Columbus 
Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, Georgia.

     All properly executed proxies will be voted in accordance with the 
instructions contained thereon, and if no choice is specified, the proxies 
will be voted FOR the election of all nominees named elsewhere in this Proxy 
Statement and FOR approval of each other proposal set forth in the Notice of 
Meeting. Any proxy may be revoked by the shareholder at any time before it 
is exercised by giving written notice to that effect to the Secretary of the 
Company or by signing a later-dated proxy. Shareholders who attend the 
meeting may revoke any proxy previously granted and vote in person.

     This Proxy Statement and the accompanying proxy are being mailed to the 
shareholders on or about March 17, 1999.

                              SOLICITATION OF PROXIES

     The cost of soliciting proxies will be paid by the Company. The Company 
will make arrangements with brokerage firms, custodians and other 
fiduciaries to send proxy materials to their principals, and the Company 
will reimburse them for their mailing and related expenses. In addition to 
solicitation by mail, certain officers and other employees of the Company, 
who will receive no compensation for their services other than their regular 
compensation, may solicit proxies by telephone and by personal contacts. In 
addition, the Company has retained Corporate Investor Communications, Inc. 
to assist in the solicitation of proxies for a fee of $8,500, plus 
reimbursement of reasonable out-of-pocket expenses.

                           DESCRIPTION OF VOTING RIGHTS

     In accordance with the Company's Articles of Incorporation, shares of 
the Company's Common Stock, par value $.10 per share (the "Common Stock"), 
are entitled to one vote per share until they have been held by the same 
beneficial owner for a continuous period of greater than 48 months prior to 
the record date of the meeting, at which time they become entitled to 10 
votes per share. Any transferee of a share of Common Stock where such share 
was transferred to the transferee by gift, devise or bequest, or otherwise 
through the laws of inheritance, descent or distribution from the estate of 
the transferor, or by distribution to a beneficiary of shares held in trust 
for such beneficiary, is deemed to be the same beneficial owner as the 
transferor. Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend
                                    2
<PAGE>
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the issued dividend shares 
were acquired. Shares of Common Stock acquired pursuant to the exercise of a 
stock option are deemed to have been acquired on the date the option was 
granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share unless this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company. Shareholders desiring to 
rebut this presumption should complete and execute the affidavit appearing 
on the reverse side of their proxy. The Board of Directors reserves the 
right to require evidence to support the affidavit. 


               VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF


     Holders of record of Common Stock at the close of business on February 
23, 1999, will be entitled to vote at the meeting. At that date, the number 
of outstanding shares of Common Stock entitled to vote was 266,111,059.  
According to the Company's records, this represents the following voting 
rights:

     219,695,360    Shares @     1 Vote Per Share  =  219,695,360 Votes
      46,415,699    Shares @    10 Votes Per Share =  464,156,990 Votes
     -----------                                      -----------
     266,111,059    Shares                   Total    683,852,350 Votes


     Shareholders with one vote per share shown above can rebut the 
presumption that they are entitled to only one vote as outlined in 
"Description of Voting Rights" above. If all of the outstanding shares were 
entitled to 10 votes per share, the total votes available would be 
2,661,110,590. However, for the purposes of this Proxy Statement, it is 
assumed that the total votes available to be cast at the meeting will be 
683,852,350.

     The holders of a majority of the voting rights entitled to vote at the 
meeting, present in person or represented by proxy, shall constitute a 
quorum for the transaction of such business as shall come before the 
meeting. Directors are elected by an affirmative vote of a plurality of 
voting rights cast. In the case of the election of directors, under 
applicable Georgia law, in tabulating the vote, votes withheld will be 
disregarded and will have no effect on the outcome of the vote. Approval of 
all other matters to be considered at the meeting requires the affirmative 
vote of holders of a majority of the voting rights present in person or 
represented by proxy at the meeting.  Broker-non-votes and abstentions are 
counted as "shares present" at the meeting in determining whether a quorum 
exists.  Broker-non-votes, if any, have the effect of a vote to withhold 
authority in connection with the election of directors while broker-non-
votes, if any, and abstentions have the effect of a vote against other 
proposals at the meeting.

     No person, as of February 23, 1999, was the owner of record or, to the 
knowledge of the Company, beneficially owned 5% or more of the outstanding 
shares of Common Stock or of the available votes of the Company other than 
as shown below:
                                    3
<PAGE>
                                                                     PERCENT
NAME AND                                                        PER-   OF
ADDRESS OF                                     AMOUNT OF        CENT  AVAIL-
BENEFICIAL               TITLE OF CLASS    BENEFICIAL OWNERSHIP  OF    ABLE 
OWNER                     COMMON STOCK      SHARES      VOTES   CLASS  VOTES
- ----------               --------------    ---------- --------- ----- ------
Oppenheimer Capital*    1 Vote Per Share  26,664,302  26,664,302 10.0  3.9
Oppenheimer Tower 
World Financial Center
New York, NY 10281  

FMR Corp.**             1 Vote Per Share  16,641,594  16,641,594  6.3  2.4
82 Devonshire Street
Boston, MA 02109

Daniel P. Amos***     10 Votes Per Share   4,299,059  42,990,590
1932 Wynnton Road      1 Vote Per Share      625,666     625,666
Columbus, GA 31999                         ---------  ----------
                                           4,924,725  43,616,256  1.8  6.3

     (*) This information is derived from Schedule 13G, dated February 9, 
1999, filed with the Securities and Exchange Commission by Oppenheimer 
Capital, a Delaware general partnership. Includes shares held by certain 
investment advisory clients and discretionary accounts of Oppenheimer 
Capital. 

     (**) This information is derived from Schedule 13G, dated February 1, 
1999, filed with the Securities and Exchange Commission by FMR Corp.  
According to the Schedule 13G, FMR Corp. may be deemed to be controlled by 
Edward C. Johnson 3d and Abigail P. Johnson and family members.  Includes 
shares beneficially owned by various subsidiaries of FMR Corp.

     (***) Includes options to purchase 1,546,362 shares (and 9,832,626 
available votes) which are exercisable within 60 days.


                          SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth, as of February 23, 1999, the number of 
shares and percentage of outstanding Common Stock beneficially owned by 
certain executive officers named in the "Summary Compensation Table" below 
(the "Named Executive Officers"), and Directors and executive officers as a 
group. The beneficial ownership of directors and of the remaining Named 
Executive Officers is set forth below in the information provided for 
director nominees in "Election of Directors." The number of shares of Common 
Stock shown are those deemed "beneficially owned," as determined under Rule 
13d-3 promulgated by the Securities and Exchange Commission under the 
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and the 
information is not necessarily indicative of beneficial ownership for any 
other purpose. Under such rule, beneficial ownership includes any shares as 
to which a person, directly or indirectly, through any contract, 
arrangement, understanding, relationship or otherwise, has sole or shared 
voting power or investment power, and also any shares that the person has 
the right to acquire within 60 days through the exercise of any option, 
warrant or right, through conversion of any security, or pursuant to the 
automatic termination or power of revocation of a trust, discretionary 
account or similar arrangement.

                                    4
<PAGE>
                    Common Stock Beneficially Owned and
                      Approximate Percentage of Class
                         as of February 23, 1999


                                               Percent               Percent
Name                              Shares (1)  of Shares   Votes(1)  of Votes 
- ----                             ---------   ---------   -------   ---------

Joseph P. Kuechenmeister          65,529         *         265,338        *

Kriss Cloninger, III             440,488         .2      2,794,006       .4

All Directors and executive
officers as a group  
(32 persons)                  15,744,773        5.8    126,848,680     17.4

* Percentage not listed if less than .1%

(1)  Includes options to purchase shares (and available votes), which are
     exercisable within 60 days, for Joseph P. Kuechenmeister, 38,952
     (119,502); Kriss Cloninger, III, 369,818 (2,108,168); and for all
     Directors and executive officers as a group, 5,989,429 (44,714,485).


                           1. ELECTION OF DIRECTORS

     The Company proposes that the following seventeen individuals be 
elected to the Board of Directors of the Company. The persons named in the 
following table have been nominated by the Nominating Committee of the Board 
of Directors for election as Directors and, if elected, are willing to serve 
as such until the next Annual Meeting of Shareholders and until their 
successors have been elected and qualified. It is intended that the persons 
named in the accompanying proxy, or their substitutes, will vote for the 
election of these nominees (unless specifically instructed to the contrary). 
However, if any nominee at the time of the election is unable or unwilling 
to serve or is otherwise unavailable for election, and in consequence 
another nominee is designated, the persons named in the proxy, or their 
substitutes, will have discretionary authority to vote or refrain from 
voting in accordance with their judgment on such other nominees. The Board 
of Directors has no reason to believe that any of the persons nominated will 
be unable or unwilling to serve.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION
               OF EACH OF THE BELOW-LISTED NOMINEES AS DIRECTORS












                                    5

<PAGE>
<TABLE>
The following information is provided with respect to the nominees:
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 23,  OF OUT-   RUARY 23,    OF
                                                                     FIRST      1999       STANDING    1999    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               --- -------- ------------  --------  --------- ---------
<S>                      <C>                                    <C>  <C>      <C>           <C>     <C>           <C>
Paul S. Amos             Chairman, the Company and AFLAC**       72   1956    1,657,524       .6    16,481,610    2.4

Daniel P. Amos           Chief Executive Officer, the Company    47   1983    4,924,725      1.8    43,616,256    6.3
                         and AFLAC; President, the Company
                         and AFLAC; Director, The CIT Group,
                         Inc., Livingston, NJ; Director,
                         Georgia Power Company, Atlanta, GA

J. Shelby Amos, II       Alabama/West Florida State Sales        46   1983      709,158       .3     6,896,869    1.0
                         Coordinator, AFLAC

Michael H. Armacost      President, The Brookings Institution,   61   1994       38,900        *       317,000      *
                         Washington D.C., since October 1995;
                         Professor, Asia/Pacific Research 
                         Center, Stanford University, Stanford,
                         CA, from 1993 until September 1995;
                         Former U.S. Ambassador to Japan 

M. Delmar Edwards, M.D.  Retired Vice President and              72   1990       61,640        *       544,400     .1
                         Assistant to the Chairman, Columbus 
                         Regional Healthcare System, Inc.,
                         Columbus, GA; Retired Director, First
                         Union National Bank of Georgia,
                         Columbus, GA; Trustee, Columbus State 
                         University, Columbus, GA; Trustee,
                         Morehouse School of Medicine, 
                         Atlanta, GA

Joe Frank Harris         Distinguished Executive Fellow,         63   1991       99,874        *       926,740     .1
                         Georgia State University, Atlanta,
                         GA; Chairman of the Board, Harris
                         Georgia Corp., Cartersville, GA;
                         Director, Bankhead Enterprises, Inc.,
                         Atlanta, GA; Former Governor of the
                         State of Georgia

                                                            6
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 23,  OF OUT-   RUARY 23,    OF   
                                                                     FIRST      1999       STANDING   1999     AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               ---  -------  ------------ --------  ---------  --------
<S>                      <C>                                    <C>   <C>     <C>            <C>     <C>          <C>
Elizabeth J. Hudson      Director, Spencer Stuart, New York,     49   1990       97,660       *        904,600     .1
                         NY, since January 1998; Senior Vice
                         President, Corporate Communications, 
                         The Readers Digest Association, Inc.,
                         from May 1996 until December 1997;
                         Executive Producer, NBC Productions,
                         until May 1996

Kenneth S. Janke, Sr.    President, Chief Executive Officer,     64   1989       95,622       *        653,900    .1 
                         National Association of Investors 
                         Corp., Madison Heights, MI; President 
                         and Director, NAIC Growth Fund,
                         Madison Heights, MI

Charles B. Knapp         President, Aspen Institute,             52   1990       97,250       *        900,500    .1
                         Washington, D.C., since July 1997;
                         President, The University of Georgia,
                         Athens, GA, until July 1997

Hisao Kobayashi          Senior Adviser, The Dai-Ichi Kangyo     63   1994    1,538,000       .6     1,808,000    .3
                         Bank Ltd., Tokyo, Japan; Chairman, The
                         CIT Group, Inc., Livingston, NJ; Director,
                         Nippon Light Metal Co., Ltd., Tokyo

Yoshiki Otake            Chairman, AFLAC Japan, since January    59   1986      993,569       .4     9,250,489   1.3
                         1995; President, AFLAC Japan, until
                         December 1994; Vice Chairman, AFLAC 
                         International, Inc.

E. Stephen Purdom        Executive Vice President, AFLAC,        51   1987      453,270       .2     2,942,688    .4
                         since October 1994; Medical Director,
                         Columbus Clinic, Columbus, GA, until
                         September 1994; Senior Vice President
                         and Medical Director, AFLAC, until 
                         October 1994; Director, Trust 
                         Company Bank, Columbus, GA

                                                            7
</TABLE>
<PAGE>
<TABLE>
<CAPTION<
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 23,  OF OUT-   RUARY 23,    OF
                                                                     FIRST      1999       STANDING    1999    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES 
- ----                     ------------------------               ---  -------  ------------  --------  --------  --------
<S>                      <C>                                    <C>   <C>       <C>          <C>     <C>          <C>
Barbara K. Rimer         Director, Cancer Control and            50   1995       32,400       *         35,298     *
                         Population Sciences, National
                         Cancer Institute, Bethesda, 
                         MD, since December 1997; Director,
                         Cancer Control Research, Duke
                         Comprehensive Cancer Center,
                         Durham, NC, until December 1997

Henry C. Schwob          President, Schwob Realty Company,       71   1965      631,894       .2     6,056,068     .9
                         Columbus, GA; Director, First Union 
                         National Bank of Georgia, Atlanta, GA

J. Kyle Spencer          President, Spencer Investment Company,  72   1968      861,736       .3     8,545,360    1.2
                         Columbus, GA; Retired Director, First
                         Union National Bank of Georgia,
                         Columbus, GA; Retired Chairman of the 
                         Board, Bank South N.A., Columbus, GA
 
Glenn Vaughn, Jr.        Retired Chairman of the Board,          69   1990       76,018       *        688,180     .1
                         Columbus Ledger-Enquirer, 
                         Columbus, GA

Robert L. Wright         President and CEO, Dimensions           61    (4)        6,000       *          6,000     *  
                         International, Alexandria, VA;
                         Director, Riggs Bank, Washington, D.C.
(*)     Percent not listed if less than .1%
(**)    American Family Life Assurance Company of Columbus ("AFLAC") is a wholly owned subsidiary of the Company.

(1)     Unless specifically noted, the respective Director or nominee has held the occupation for at least five years.

(2)     Includes options to purchase shares (and available votes), which are exercisable within 60 days, for Paul S.
        Amos, 200,000 (2,000,000); Daniel P. Amos, 1,546,362 (9,832,626); J. Shelby Amos, II, 38,000 (308,000); Michael
        H. Armacost, 34,880 (276,800); M. Delmar Edwards, 38,000 (308,000); Joe Frank Harris, 94,250, (870,500);
        Elizabeth J. Hudson, 94,250 (870,500); Kenneth S. Janke, Sr., 38,000 (308,000); Charles B. Knapp, 94,250 
        (870,500); Hisao Kobayashi, 38,000 (308,000); Yoshiki Otake, 764,040 (6,965,400); E. Stephen Purdom, 384,178
        (2,251,768); Barbara K. Rimer 32,000 (32,000); Henry C. Schwob, 38,000 (308,000); J. Kyle Spencer, 38,000
        (308,000); Glenn Vaughn, Jr., 69,250 (620,500); and Robert L. Wright 2,000 (2,000).
                                                            8
<PAGE>
(3)     All stock is owned solely and directly by the nominee except as follows:

        Paul S. Amos, 214,836 shares owned by spouse; 21,750 shares owned by his minor grandchild with Mr. Amos as
        custodian; 279,900 shares owned by trusts with Mr. Amos as trustee; and 10,000 shares owned by the Paul S. Amos
        Family Foundation, Inc.

        Daniel P. Amos, 123,106 shares owned by spouse; 1,559,779 shares owned by a partnership of which Mr. Amos is a
        partner; 542,039 shares owned by trusts with Mr. Amos as trustee; 143,530 shares owned by trusts with his wife
        as trustee; and 10,000 shares owned by the Paul S. Amos Family Foundation Inc..  Does not include 10,050 shares
        owned by a trust with his wife as trustee of which Mr. Amos disclaims beneficial ownership.

        J. Shelby Amos, II, 233,467 shares owned by his children with Mr. Amos as trustee; and 22,368 shares owned by a
        corporation of which Mr. Amos is a controlling shareholder. 

        M. Delmar Edwards, 17,080 shares owned by a trust with Dr. Edwards as trustee.

        Elizabeth J. Hudson, 3,410 shares owned jointly with spouse.

        Kenneth S. Janke, Sr., 22,942 shares owned by a trust with Mr. Janke as trustee; 5,755 shares owned by a trust
        with his wife as trustee; 21,000 shares owned by a partnership of which Mr. Janke is a partner; 7,500 shares
        owned by the NAIC Growth Fund of which Mr. Janke is President; and 424 shares owned by an investment club of
        which Mr. Janke is a member.

        Charles B. Knapp, 3,000 shares owned by spouse.

        Hisao Kobayashi, 1,500,000 shares owned by The Dai-Ichi Kangyo Bank, Ltd.; Mr. Kobayashi shares the power to
        vote these shares.

        E. Stephen Purdom, 5,100 shares owned by minor child with Mr. Purdom as custodian.

        Barbara K. Rimer, 400 shares owned jointly with spouse.

        Henry C. Schwob, 57,276 shares owned by spouse; and 1,600 shares owned by his children with spouse as custodian.

        J. Kyle Spencer, 96,938 shares owned by spouse; 43,063 shares owned by a trust with Mr. Spencer's son as
        trustee; 25,000 shares owned by a partnership of which Mr. Spencer is a partner.

        Glenn Vaughn, Jr., 4,894 shares owned jointly with spouse; and 1,874 shares owned by spouse.

(4)     First year nominated.

        Daniel P. Amos is the son of Paul S. Amos.  J. Shelby Amos, II is the nephew of Paul S. Amos.  Daniel P. Amos
        and J. Shelby Amos, II are cousins.  Kenneth S. Janke, Sr. is the father of Kenneth S. Janke Jr., an executive
        officer of the Company.  No other family relationships exist among any other executive officers or Directors.




                                                            9
</TABLE>

<PAGE>
               SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Pursuant to Section 16 of the Exchange Act, as amended, executive 
officers, directors and holders of more than 10% of the Common Stock are 
required to file reports of their trading in Company equity securities with 
the Securities and Exchange Commission. 

     Based solely on its review of the copies of such reports received by 
the Company, or written representations from certain reporting persons that 
no reports on Form 5 were required for those persons, the Company believes 
that during the last fiscal year all Section 16 filing requirements 
applicable to its reporting persons were complied with, except as set forth 
below.

     Mr. Shioichi Matsumoto failed to file on a timely basis two Form 4's 
relating to two transactions each in the Company's Common Stock.










































                                    10
<PAGE>
           BOARD AND COMMITTEE MEETINGS AND DIRECTORS' COMPENSATION

     During 1998, the Board of Directors met six times, and all Directors 
attended more than 75% of the meetings of the Board and of the Board 
Committees on which they served except Mr. Michael J. Armacost.

     The following Directors were members of the respective committees 
during the past year:

           AUDIT             COMPENSATION               NOMINATING
        -----------       ------------------         ----------------
      J. Kyle Spencer       Gov. Joe Frank Harris     Paul S. Amos
      George W. Ford, Jr.   M. Delmar Edwards, M.D.   Daniel P. Amos
      Elizabeth J. Hudson   Glenn Vaughn, Jr.         J. Shelby Amos, II
      Henry C. Schwob                                 Kenneth S. Janke, Sr.
                                                      Charles B. Knapp

     The Audit Committee, which met three times during 1998, is charged with 
the duties of assuring that proper guidelines are established for the 
dissemination of financial information; meeting periodically with, and 
reviewing recommendations of, the Company's independent and internal 
auditors; meeting periodically with management with respect to the Company's 
system of internal controls and accounting systems used by the Company; 
determining that no restrictions are placed on the scope of the examination 
of the financial statements by the independent auditors; reviewing 
consolidated financial statements; and performing any other duties or 
functions deemed appropriate by the Board.  The Committee also recommends to 
the Board of Directors the appointment of the Company's principal 
independent auditors.  At least annually, the Committee reviews the services 
performed and the fees charged by the independent auditors. 

     The independent auditors have direct access to the Committee and may 
discuss any matters that arise in connection with their audits, the 
maintenance of internal controls and any other matters relating to the 
Company's financial affairs.  The Committee may authorize the independent 
auditors to investigate any matters that the Committee deems appropriate and 
may present its recommendations and conclusions to the Board. 

     The Nominating Committee met once during 1998 to recommend nominees for 
election as Directors at the Annual Meeting of Shareholders.  The Committee 
will consider, as potential nominees, persons recommended by shareholders in 
accordance with the procedures set forth in the Company's By-Laws.  The 
Company's By-Laws provide that a shareholder nominating persons for election 
to the Board, in general, must give notice thereof in writing to the 
Secretary of the Company not less than 60 nor more than 90 days prior to the 
anniversary date of the immediately preceding annual meeting of 
shareholders; provided, however, that in the event that the annual meeting 
is called for a date that is not within 30 days before or after such 
anniversary date, notice by the shareholder to be timely must be so received 
not later than the close of business on the 10th day following the day on 
which such notice of the date of the annual meeting was mailed or such 
public disclosure was made, whichever first occurs.

     Each Director of the Company receives $1,500 per month for service as 
such.  A Director serving on one or more committees who is not an officer of 
the Company receives an additional $600 per month for that service ($200 if 
an officer).  Each Director also receives $2,000 for attendance at each 

                                    11
<PAGE>
meeting of the Board of Directors.  In addition, the chairmen of the 
Compensation and Audit Committees receive annually $10,000 and $12,000, 
respectively.

     During 1998, Mr. Henry C. Schwob received $48,237 for providing 
consulting services to AFLAC's Investment Committee.

     Directors who are not also employees of the Company or its subsidiaries 
have been granted non-qualified stock options pursuant to the Amended 1985 
Stock Option Plan (the "1985 Plan") and the 1997 Stock Option Plan (the 
"1997 Plan").  The exercise price for the options is the fair market value 
of the Common Stock on the date of grant.  In years prior to 1993, aggregate 
stock options, ranging from 15,000 to 40,000 per Director, were granted by 
the Directors' Stock Option Committee, which determined the value of each 
Director's continuing service to the Company based on experience gained from 
the number of years already served.  The stock options granted prior to 1993 
vested over a four-year period, contingent upon the shareholders re-electing 
the Director to the Board of Directors. Options vest in full upon the death 
or disability of the Director.  Pursuant to amendments to the 1985 Plan 
approved by shareholders at the 1994 annual meeting, each new non-employee 
director, including any advisory director, was granted an option to purchase 
10,000 shares of Common Stock as of the earlier of the date such individual 
was appointed to the Board or the date of the first annual meeting of 
shareholders at which such Director was elected to the Board.  In addition 
to grants from the 1985 Plan, the 1997 Plan, approved by shareholders at the 
1997 annual meeting, provides for two automatic grants of 10,000 shares each 
as of August 1, 1997, and August 1, 2002, as well as the first-time grant to 
newly appointed or elected non-employee directors.  Options granted to each 
non-employee director will become exercisable in cumulative installments of 
20% of the shares of Common Stock covered thereby as of the date of the 
grant, and an additional 20% as of each of the next four anniversaries of 
the date of the option grant to the extent the non-employee director 
continues to be a director as of that date, provided, however, that upon 
cessation of service by reason of retirement, a non-employee director will 
become immediately vested in all outstanding options that have not yet 
expired. The exercise price of all shares of Common Stock subject to options 
granted to non-employee directors will be 100% of the fair market value of 
such shares as of the date of grant.

     The Company maintains a retirement plan for non-employee directors who 
have attained age 55 and completed at least five years of service as a non-
employee director. The annual benefit paid to a non-employee director upon 
retirement (or to his or her spouse in the event of death prior to 
retirement or prior to completion of payments under the plan) is equal to 
the director's compensation in the twelve months preceding retirement, 
including retainer and regular Board member fees, but excluding committee 
fees, paid for a period of time equal to the number of completed years 
served as a non-employee director.


                       COMPENSATION COMMITTEE REPORT

     This report on the compensation policies, components and decisions of 
the Company for 1998 with respect to the Company's executive officers is 
presented by the Compensation Committee of the Company, which was made up of 
three members, consisting of Governor Joe Frank Harris, Chairman of the 
Compensation Committee, Mr. Glenn Vaughn, Jr., and Dr. M. Delmar Edwards.  

                                    12
<PAGE>
All such members of the Compensation Committee are outside Directors as 
defined by Section 162(m) ("Section 162(m)") of the Internal Revenue Code of 
1986 as amended (the "Code").  The function of the Compensation Committee is 
to approve current compensation arrangements for executive officers of the 
Company who are also members of the Board of Directors, including among the 
Named Executive Officers, Messrs. Daniel P. Amos, Paul S. Amos and Yoshiki 
Otake.  The Compensation Committee determines all aspects of compensation 
for executive officers who are members of the Board with respect to stock 
options, and under the Company's Management Incentive Plan with respect to 
all executive officers (as defined therein and including the Named Executive 
officers other than Mr. Joseph P. Kuechenmeister, who does not participate 
in that plan).  Other compensation decisions for executive officers are made 
by the Chief Executive Officer, Mr. Daniel P. Amos.  The Compensation 
Committee met a total of four times over the past fiscal year.

                 Compensation Policies and Goals

     The Company's goal is to retain, motivate and reward management of the 
Company through its compensation policies and awards, while aligning their 
interests more closely with those of the Company and its shareholders.  With 
respect to the retention of management, the Company seeks to attract and 
retain the highest caliber of management by offering, in addition to other 
intangible non-monetary benefits, total compensation that is comparable to 
that offered by its competitors.  The Company believes that it is also 
important to provide compensation components that accrue to the benefit of, 
and provide security to, its management over the long term, such as pension 
benefits, to promote the retention of management.  To align the interest of 
management more closely with that of the Company and to motivate and reward 
individual initiative and effort, the Company seeks to promote performance-
based compensation so that contribution to the Company as a whole, as well 
as the attainment of individual performance goals, is rewarded.  Through the 
use of performance-based plans that reward attainment of division or Company 
goals, the Company seeks to foster an attitude of teamwork, and the use of 
tools like equity ownership is important to ensure that the efforts of 
management are consistent with the objectives of shareholders.  Through the 
use of stock options, the Company seeks to promote increased equity 
ownership by management in the Company.

                        Compensation Components

     At present, the compensation of the executive officers of the Company 
consists of a combination of salary, incentive bonuses, stock options, 
contributions to or accruals for benefit plans, and participation in various 
other plans, such as the Company's 401(k) plan, as well as medical and other 
personal benefits typically offered to executives at large corporations.

     Salaries.  In 1998, salaries for executive officers generally were 
increased at an average rate of 4.5% to reflect both a cost-of-living 
increase and to recognize the Company's favorable performance in fiscal 1997 
(as described below). With respect to Mr. Daniel P. Amos, no change in 
salary was made, despite the  findings of a 1998 report (the "Consultant 
Report") prepared for purposes of compensation evaluation by an independent 
compensation consultant (the "Consultant") as to the favorable comparative 
performance of the Company.  The Consultant had been retained by the 
Compensation Committee to evaluate the total compensation of the Company's 
top five compensated executives, to critique the Company's executive 
compensation program in relation to data from other companies and to 
identify trends in executive compensation.  The Consultant Report compared 
                                    13
<PAGE>
the Company with a peer group of 17 generally successful industry-related 
companies of relative size (generally one-third to three times the Company's 
sales size) in the areas of asset and revenue size, net income, premium 
income, earnings per share, return on average equity, return on average 
assets and total shareholder return, and found that the Company's 
performance significantly exceeded that of the peer group on virtually all 
bottom line and return measures, ranking the Company second in composite 
performance (and first if the effect of the yen/dollar currency exchange 
rate were excluded).  The comparator insurance companies were identified to 
the Compensation Committee by the Consultant as appropriate comparators to 
the Company from a business standpoint and for executive talent.  The peer 
group included members of the S&P Life Insurance Index, which is one of the 
indices used in the Company's "Stock Performance Graph" (see page 19), but 
also includes a broader group of companies including those historically 
viewed by the Company as its most direct competitors and certain other 
insurers generally having an A.M. Best rating of A or higher, as deemed 
appropriate for comparative compensation purposes.

     Despite the Company's superior comparative performance, in light of 
limits on tax deductibility for executive compensation under Section 162(m) 
and the desire to emphasize stock compensation in lieu of cash compensation, 
the Compensation Committee determined that a salary increase for Mr. Daniel 
P. Amos at this time was not appropriate.  Instead, the decision was made to 
maintain Mr. Daniel P. Amos' salary and to increase the emphasis on long- 
term equity compensation in his overall compensation through the use of a 
stock option grant (described below) as additional compensation.  In 1998 
the salary for Mr. Paul S. Amos was increased by 10% based on the Company's 
comparative superior performance in 1997 and the desire to adequately 
compensate him for his value to the Company.  Given that Mr. Paul S. Amos is 
relatively near retirement age, the Compensation Committee determined that a 
salary increase in his case was appropriate, despite the deductibility 
considerations of Section 162(m), rather than an option grant or the use of 
other long-term compensation.

     Bonuses.  Under the Company's Management Incentive Plan for 1998, cash 
bonuses in an amount equal to 15% to 100% of salary, with respect to the 
Company and its subsidiaries' executive officers generally, and with respect 
to Messrs. Daniel P. Amos and Paul S. Amos, pursuant to their employment 
agreements, are paid on the basis of the attainment of target annual 
performance goals for the Company and, generally speaking, personal goals.  
None of the Named Executive Officers, however, have personal goals.  In the 
event that specified performance goals are achieved, the participating Named 
Executive Officers, including Messrs. Daniel P. Amos and Paul S. Amos, may 
earn up to 100% of salary as a cash bonus (the "Capped Amount").  The 
establishment of the percentage of salary that such bonus may constitute 
upon the attainment of target goals for Messrs. Daniel P. Amos and Paul S. 
Amos, was based on the recognition by the Compensation Committee that the 
bonus goals are set very aggressively, that such performance-based 
compensation should account for a substantial proportion of the total 
compensation for these top two executives of the Company, and with respect 
to Mr. Daniel P. Amos, the limitations on his salary under Section 162(m) 
which have resulted in an increase in the proportion of his compensation 
based on performance of the Company.

     The performance goals are established on the basis of recommendations 
by management, and the awards, if attained, are paid in the following year. 
With respect to 1998, the Compensation Committee established Company 
performance goals for executive officers, including the CEO, based on, among 
                                    14
<PAGE>
other things, operating earnings per share (excluding effects of currency 
fluctuations), premium income, increases in new sales, operating expense 
controls, pretax operating earnings, and, in the case of most executive 
officers other than the Named Executive Officers, personal goals.  (In 
connection with compliance with Section 162(m), the Compensation Committee 
deemed it appropriate that the bonus components of the Named Executive 
Officers were based on objective Company performance goals rather than more 
subjective personal goals.)  With respect to Messrs. Daniel P. Amos and Paul 
S. Amos, 50% of the target award was attributed to the earnings-per-share 
goal, while the other Company performance goals accounted for 50% of the 
total possible award in 5% to 20% increments.  With respect to each Company 
performance goal, a minimum, target and maximum performance level is 
specified, the attainment of which determines the amount paid with respect 
to each performance goal.  The bonus percentage is decreased or increased to 
the extent the Company performance levels meet the minimum levels or exceed 
target levels as the case may be, up to the maximum performance levels.  
Payment on attainment of any particular performance goal may occur 
independently of (i.e., is not contingent upon) attainment of any other 
performance goal.  For the year ended December 31, 1998, all of the Named 
Executive Officers achieved bonus levels over the target bonus levels but 
below maximum bonus levels, reflecting the fact that Company performance 
levels generally exceeded target levels.

     In its evaluation of executive compensation, the Consultant Report 
found that, despite the Company's superior performance compared to the 
comparison group, total compensation for the Company's five highest paid 
executives is significantly below the 50th percentile of their counterparts 
in the comparison group, primarily due to the Company's conservative use of 
long-term incentives.  As defined by the Consultant, total compensation 
includes total cash compensation plus the annualized value of long-term 
incentives.  Based on its analysis of the Consultant Report findings, the 
Compensation Committee approved and recommended for shareholder approval an 
amendment to the Management Incentive Plan to increase the Capped Amount to 
not more than three times annual base salary.  (See Proposal 2 at page 28.)  
The amendment will provide greater flexibility to the Compensation Committee 
to determine total executive compensation for the Company's executives and 
ensure full-deductibility of long-term incentives, while furthering the 
Company's goal to ensure that its management compensation structure 
emphasizes the successful long-term performance of the Company for the 
benefit of its shareholders.

     Other Benefits and Actions.  The Company maintains (i) its 1985 and 
1997 Plans pursuant to which officers and other employees are or have been 
granted options to purchase Company stock; (ii) its Retirement Plan for 
senior officers (the "Retirement Plan"), which provides lifetime retirement 
and medical benefits to plan participants, and (iii) its Supplemental 
Executive Retirement Plan (the "SERP") for certain key executives of the 
Company and certain subsidiaries who do not participate in the Retirement 
Plan, which provides for certain pension benefits in the event of 
termination (other than for cause), upon death, after age 55 or in certain 
change-in-control situations.  Certain Named Executive Officers are 
participants in the Retirement Plan or in the SERP, but not both.  The 
executive officers of the Company may also participate in the Company's 
nondiscriminatory 401(k) plan and a noncontributory defined benefit pension 
plan covering substantially all employees.

     In 1998, the Compensation Committee approved option grants exercisable 
for a total of 1,518,750 shares of Common Stock under the 1997 Plan to 
                                    15
<PAGE>
officers of the Company, including a grant of options to Mr. Daniel P. Amos 
exercisable for 297,000 shares at fair market value on the date of grant.  
As noted above, this reflects the Compensation Committee's decision to shift 
a greater portion of his compensation to long-term stock-based compensation 
and as well as (a) the Company's comparative superior performance in 1997, 
(b) the Compensation Committee's decision not to increase Mr. Daniel P. 
Amos' salary in 1998, (c) the fact that compensation in the form of stock 
options contains a higher level of risk to the executive (compared to a cash 
salary increase), (d) the Consultant Report finding that the annualized 
present value of Mr. Daniel P. Amos' stock options was 191% of his salary, a 
level well below the 349% median for his counterparts in the comparison 
companies, and (e) Mr. Daniel P. Amos' option exercises over the past year, 
and the desire to maintain Mr. Daniel P. Amos' equity position in the 
Company (given that the Company does not provide for an automatic reload of 
options upon exercise).  In addition Mr. Kriss Cloninger, III and Mr. Joseph 
P. Kuechenmeister received grants of 125,000 and 25,000 shares, 
respectively.

     The Compensation Committee also determined to add Ms. Diane P. Orr, Ms. 
Angela S. Hart, and Messrs. Allan E. O'Bryant, Thomas A. Hartsfield and 
Kermitt L. Cox as participants to the SERP in recognition of their 
respective contributions to the Company.

     The Compensation Committee believes that the executive compensation 
policies serve the best interests of the shareholders and the Company.  The 
bonus and stock option components of compensation for Company executives are 
intended to be directly related to and commensurate with Company 
performance.

     In connection with making decisions on executive compensation, the 
Compensation Committee will take into account, as one of the factors which 
it considers, the provisions of Section 162(m), which limits the 
deductibility by the Company of certain categories of compensation in excess 
of $1,000,000 paid to certain executive officers.  The Compensation 
Committee may (and, as described above, has), however, determine to 
authorize compensation arrangements that exceed the $1,000,000 deductibility 
cap imposed by Section 162(m).  In this connection, the 1985 Plan, the 1997 
Plan and the Management Incentive Plan presently conform to the requirements 
of Section 162(m) so that stock option grants and Management Incentive Plan 
awards are performance-based and not subject to the deduction limitation 
contained in Section 162(m).


Compensation Committee

Governor Joe Frank Harris - Chairman
M. Delmar Edwards
Glenn Vaughn, Jr.










                                    16

<TABLE>
<CAPTION>
                                             SUMMARY COMPENSATION TABLE
                                  ANNUAL COMPENSATION                 LONG-TERM COMPENSATION AWARDS           
                                                                              AWARDS              PAYOUTS
NAME AND                                                    OTHER      RESTRICTED  SECURITIES
PRINCIPAL                                                   ANNUAL        STOCK    UNDERLYING      LTIP      ALL OTHER 
POSITION                  YEAR    SALARY       BONUS      COMPENSATION   AWARD(S)   OPTIONS       PAYOUTS   COMPENSATION
                                  ($)(1)      ($)(2)        ($) (3)       ($)        (#)          ($)        ($)(4) 
- ------------------        ----    ---------  -----------  ------------ ----------   ---------     -------  ------------
<S>                       <C>    <C>         <C>          <C>               <C>      <C>           <C>        <C>
Daniel P. Amos            1998     995,000     995,000      134,616         -0-      297,000       -0-         6,366
President and CEO         1997     995,000     995,000      132,559         -0-      190,000       -0-         6,316 
                          1996   1,008,563   1,044,216       93,624         -0-      600,000       -0-         6,131 

Paul S. Amos              1998   1,258,839   1,225,444       89,654         -0-        -0-         -0-        21,583
Chairman                  1997   1,168,581   1,157,039       95,150         -0-        -0-         -0-        22,879
                          1996   1,111,441   l,135,765       84,664         -0-        -0-         -0-        24,804 

Joseph P. Kuechenmeister  1998     262,000     789,620       33,091         -0-       25,000       -0-         7,410
Sr. Vice President,       1997     262,000     773,744        4,900         -0-        -0-         -0-         9,650 
Director of Marketing     1996     250,000     347,000       16,966         -0-       30,002       -0-         6,772

Yoshiki Otake             1998     634,120     310,766       28,400         -0-        -0-         -0-        37,207
Chairman,                 1997     652,928     276,341       30,400         -0-        -0-         -0-        23,741
AFLAC Japan               1996     691,749     370,938       28,400         -0-       75,000       -0-        26,312

Kriss Cloninger, III      1998     450,000     450,000       20,826         -0-      125,000       -0-         7,414
Exec. Vice President      1997     425,000     475,000       10,314         -0-        -0-         -0-         7,364
and CFO                   1996     400,000     410,200       15,830         -0-      135,002       -0-         6,066 

(1) Includes $1,258,839 and $551,038 deferred salary in 1998 and 1997, respectively, for Mr. Paul S. Amos. 

(2) Includes for all Named Executive Officers other than Mr. Joseph P. Kuechenmeister cash bonuses paid in 1997, 1998
    and 1999 under the Management Incentive Plan and other cash bonus payments. Includes as to Mr. Joseph P.
    Kuechenmeister Marketing Bonus for services rendered during 1996, 1997 and 1998.  Includes $1,208,484 and $1,140,079
    deferred bonus in 1998 and 1997, respectively, for Mr. Paul S. Amos.

(3) Includes aircraft expenses of $33,676 in 1998 for Mr. Daniel P. Amos.  Includes Board and Committee fees of $32,400,
    30,400 and 30,400 in 1998, 1997 and 1996, respectively, for Mr. Daniel P. Amos and Mr. Paul S. Amos and tax services
    of $27,000 for 1998, 1997 and 1996, for Mr. Paul S. Amos.

(4) Includes premiums paid in 1998 for term life insurance in the amount of $1,566, $21,583, $2,610, $37,207 and $2,614,
    for Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger,
    III, respectively, and Company-matching contributions to the 401(k) retirement plan in the amount of $4,800 for each
    of Mr. Daniel P. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III. Includes premiums paid in 1997 for
    term life insurance in the amount of $1,566, $18,129, $4,900, $23,741, and $2,614 for Mr. Daniel P. Amos, Mr. Paul
    S. Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger, III, respectively, and 
    Company-matching contributions to the 401(k) retirement plan in the amount of $4,750 for each of Mr. Daniel P. Amos,
                                                            17
<PAGE>
    Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III.  Includes premiums paid in 1996 for
    term life insurance in the amount of $1,631, $20,304, $2,272, $26,312 and $1,566 for Mr. Daniel P. Amos, Mr. Paul S.
    Amos, Mr. Joseph P. Kuechenmeister, Mr. Yoshiki Otake, and Mr. Kriss Cloninger, III, respectively, and 
    Company-matching contributions to the 401(k) retirement plan in the amount of $4,500 for each of Mr. Daniel P. Amos,
    Mr. Paul S. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III. 










































                                                            18
</TABLE>

<PAGE>
                           STOCK PERFORMANCE GRAPH


     The following graph compares the five-year performance of the Company's 
Common Stock to the Dow Jones Industrial Average (Dow Jones) and the 
Standard & Poor's Life Insurance Index (S&P Life).  The Standard & Poor's 
Life Insurance Index includes:  Conseco, Inc., Jefferson-Pilot Corp., 
Lincoln National Corp., Provident Companies, Inc., Torchmark Corp., and UNUM 
Corp.  The graph assumes that the value of the investment in the Company's 
Common Stock and each index was $100 at December 31, 1993, and that all 
dividends were reinvested.













(Stock Performance graph inserted here.)















                         Performance Graph Index
                               DECEMBER 31


                      1993      1994      1995      1996      1997      1998
                      ----      ----      ----      ----      ----      ----

AFLAC INCORPORATED     100       114       157       234       282       488

DOW JONES              100       105       144       185       231       273

S&P LIFE               100        83       119       146       182       192

(All performance data provided by Research Data Group, Inc., San Francisco, 
CA 94107)



                                    19
<PAGE>
                     RETIREMENT PLANS FOR KEY EXECUTIVES

     Participants in the Retirement Plan receive full compensation for the 
first 12 months after retirement. Thereafter, the participants may elect to 
receive annual lifetime retirement benefits equal to 60% of their final 
compensation, or 54% of such compensation with 1/2 of such amount to be paid 
to their spouses for a specified period after death of the participant. 
Final compensation is deemed to be the higher of (i) the compensation paid 
during the last 12 months of active employment with the Company, or (ii) the 
highest compensation received in any calendar year of the last three years 
preceding the date of retirement. Compensation under this plan is defined to 
be base salary plus bonus. All benefits are subject to annual cost-of-living 
increases as the Compensation Committee may approve. Retired participants 
and their spouses are also entitled to receive full medical expense benefits 
for their lifetimes. The benefits payable under the plan are not subject to 
Social Security or defined benefit pension plan offsets.

     Generally, no benefits are payable until the participant accumulates 10 
years credited service at age 60 or 20 years credited service. Reduced 
benefits may be paid to a participant who retires (other than for 
disability) before age 65 with less than 20 years credited service.

     Mr. Daniel P. Amos and Mr. Paul S. Amos are covered by this plan. AFLAC 
has entered into a similar agreement with Mr. Yoshiki Otake. Mr. Daniel P. 
Amos, Mr. Paul S. Amos and Mr. Yoshiki Otake have 25, 44 and 24 years, 
respectively, of credited service.

                  RETIREMENT PLAN FOR SENIOR OFFICERS TABLE
                           (all $ in thousands)
                            YEARS OF SERVICE

 COMPENSATION           20             25             30             35
 ------------          ----           ----           ----           ----
   $1,000            $  600         $  600         $  600         $  600
    1,250               750            750            750            750
    1,500               900            900            900            900
    1,750             1,050          1,050          1,050          1,050
    2,000             1,200          1,200          1,200          1,200
    2,250             1,350          1,350          1,350          1,350
    2,500             1,500          1,500          1,500          1,500
    2,750             1,650          1,650          1,650          1,650
    3,000             1,800          1,800          1,800          1,800

     The Company maintains the SERP for certain key executives of the 
Company and its subsidiaries who do not participate in the Retirement Plan. 
Participation in the SERP is limited to key employees of the Company (and 
its subsidiaries) designated by the Board of Directors of the Company from 
time to time.  Participants generally must be employed with the Company or a 
subsidiary at age 55, and with respect to participants who began 
participating in the SERP after August 11, 1992, must also complete at least 
15 years of employment with the Company or a subsidiary and participate in 
the SERP for at least 5 years to be eligible to receive benefits under the 
SERP.  In 1997, the Compensation Committee amended the terms of the plan to 
alter the benefit formula in the plan and the definition of "pay" taken into 
account under the plan. The previous two-tiered benefit formula was 50% of 
final pay for retirement at ages 55 though 64 and 65% of final pay at ages 
65 and over. The new three-tiered benefit formula provides for a 40% benefit 

                                    20
<PAGE>
upon retirement between the ages of 55 to 59, a 50% benefit upon retirement 
between the ages 60 to 64 and a 60% benefit upon retirement for ages 65 and 
over. Additionally, rather than basing the benefit calculations on the 
participant's highest annual base salary during the three-year period 
proceeding termination of employment ("Final Pay"), the new benefit formula 
computes benefits calculation on "Average Compensation." Under the terms of 
the plan, all benefit calculations are subject to offset for amounts paid 
under the Company's defined benefit pension plan.

     Average Compensation is determined by using the average of annual 
compensation for the three consecutive calendar years out of the ten 
consecutive calendar years of employment which yields the highest average. 
Average compensation is calculated using "Annual Compensation," which is 
defined to include both base salary and bonuses for a calendar year.

     Benefits are generally payable in the form of an annuity for the life 
of the participant. However, a participant may elect a joint and survivor 
annuity pursuant to which he or she will receive reduced benefits during his 
or her lifetime and, after his or her death, his or her surviving spouse 
will receive a monthly benefit equal to 50% of the amount that had been paid 
to the participant. No benefits are payable to a participant whose 
employment is terminated before age 55 except for certain terminations 
following a "change in control." If a participant dies after age 55 but 
before benefits are paid under the plan, his or her spouse will receive a 
death benefit equal to 50% of the benefits that the participant would have 
been entitled to receive had he or she retired on the day preceding the date 
of his or her death. If a participant's employment is terminated for 
"cause," he or she immediately forfeits all rights and entitlements under 
the plan. The benefits payable under the plan are not subject to Social 
Security offset; benefits are subject to offset for amounts paid under the 
Company's defined benefit pension plan. See "Employment Agreements and 
Termination of Employment Arrangements" for additional information regarding 
the SERP.

     Mr. Kriss Cloninger, III participates in the SERP. The estimated annual 
benefit payable upon a retirement age of 55 for Mr. Cloninger is $389,577.

                         DEFINED BENEFIT PENSION PLAN

     The Company has a noncontributory defined benefit pension plan covering 
substantially all U.S. employees who satisfy the eligibility requirements. 
Benefits are calculated in accordance with the following formula: l% of 
average monthly compensation times years of credited service not in excess 
of 25 years, plus .5% of average monthly compensation times years of 
credited service in excess of 25 years. Participants are eligible to receive 
normal retirement benefits upon attaining their normal retirement age of 65. 
Participants with 15 years of credited service are eligible to receive 
reduced normal retirement benefits upon reaching their early retirement age 
of 55.  A participant can be eligible for full normal retirement benefits 
when the participant's years of credited service plus attained age equals or 
exceeds 80. For purposes of the plan, average monthly compensation is deemed 
to be the participant's highest average compensation during any five 
consecutive years of service within the 10 consecutive plan years of service 
immediately preceding retirement.  Compensation generally means salaries and 
annual incentive bonuses.  The benefits payable under the plan as amended 
are not subject to adjustment for Social Security benefits or other offsets. 
The benefits payable under the plan may be paid monthly over the life of the 
participant (with joint and survivor options available at reduced rates). 
                                    21
<PAGE>
The maximum retirement benefit is limited in accordance with section 415 of 
the Code to $130,000 for 1998. The maximum compensation that may be taken 
into account in the calculation of retirement benefits is limited in 
accordance with section 401(a) (17) of the Code to $160,000 for 1998. These 
limitation amounts for future years will be indexed for cost-of-living 
adjustments, but only increase when a new $5,000 increment is reached. The 
following table reflects annual benefits as determined by the above formula.



                   DEFINED BENEFIT PENSION PLAN TABLE

                               YEARS OF SERVICE


COMPENSATION             15            20         25         30          35
- ------------            ----          ----       ----       ----        ----
   $25,000           $ 3,750       $ 5,000    $ 6,250    $ 6,875     $ 7,500
    50,000             7,500        10,000     12,500     13,750      15,000
    75,000            11,250        15,000     18,750     20,625      22,500
   100,000            15,000        20,000     25,000     27,500      30,000
   125,000            18,750        25,000     31,250     34,375      37,500
   150,000            22,500        30,000     37,500     41,250      45,000
   160,000            24,000        32,000     40,000     44,000      48,000

     Mr. Daniel P. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss 
Cloninger, III have 25 years, 11 years and 7 years, respectively, of 
credited service in the plan.

     Mr. Otake has waived his rights to participate in the Company's 
retirement or pension plans.  See "Employment Agreements and Termination of 
Employment Arrangements."


























                                    22

<PAGE>
<TABLE>
                                       OPTION GRANTS IN 1998
<CAPTION>
                                                                                     Potential Realizable Value
                                                                                       at Assumed Annual Rates
                                                                                     of Stock Price Appreciation
                         Individual Grants                                                for Option Term(1)
________________________________________________________________________________   ________________________________
                         Number of       Percent of                                   IF STOCK          IF STOCK
                         Securities       Options                                        AT                AT
                         Underlying      Granted to     Exercise                       $75.74           $120.61
                          Options        Employees      of Base    
                         Granted         in 1998         Price       Expiration
Name                      (#)                            ($/Sh)         Date             5%($)             10%($)
- --------------          -----------     ----------     ---------     ----------     -------------   --------------
<S>                        <C>              <C>        <C>           <C>            <C>             <C> 
STOCK APPRECIATION           N/A             N/A         N/A           N/A          7,781,000,000   19,721,000,000
FOR ALL SHAREHOLDERS (2)

Daniel P. Amos, CEO (3)    297,000          15.2       30.0938       6/24/08            5,620,947       14,244,606
Joseph P. Kuechenmeister    25,000           1.3       30.0938       6/24/08              473,144        1,199,041
Kriss Cloninger, III       125,000           6.4       30.0938       6/24/08            2,365,718        5,995,205

(1)  The assumed annual rates of stock price appreciation (shown at the assumed rates of 5% and 10% for the option term
     of 10 years), as required by the Securities and Exchange Commission, are compounded annually and therefore are
     shown at the compound appreciation rates of 63% and 159%, respectively.

(2)  For "Stock Appreciation For All Shareholders," the potential realizable value is calculated based on $46.50, the
     average market price of a share of Common Stock on February 23, 1999, and the number of shares outstanding on
     that date.

(3)  Option grants for Daniel P. Amos and Kriss Cloninger vest 1/3 on the date of grant and 1/3 each on the next two
     anniversaries of the option grant date.  The option grant for Joseph P. Kuechenmeister vests at the end of a three-
     year period from the option grant date.













                                                            23
</TABLE>
<PAGE>
<TABLE>
                                              AGGREGATED OPTION EXERCISES IN 1998
                                            AND OPTION VALUES AS OF DECEMBER 31, 1998
<CAPTION>
                                                                 Number of Securities           Value of Unexercised
                                                                Underlying Unexercised              In-the-Money 
                                                                      Options at                     Options at 
                             Shares                                  12-31-98(#)                     12-31-98($)
                            Acquired            Value         --------------------------     --------------------------
Name                      on Exercise(#)     Realized ($)     Exercisable  Unexercisable     Exercisable  Unexercisable 
- ----                      --------------     ------------     -----------  -------------     -----------  ------------- 
<S>                          <C>            <C>               <C>             <C>            <C>           <C>
Daniel P. Amos, CEO          466,973        14,500,642        1,775,587       461,334        55,289,866    9,202,429  
Paul S. Amos                  97,682         1,462,290          200,000         -0-           6,891,660        -0-
Joseph P. Kuechenmeister       -0-               -0-             28,950        35,002           869,234      625,002
Yoshiki Otake                  -0-               -0-            814,766        25,000        31,339,731      701,040
Kriss Cloninger, III         144,352         4,087,811          324,816       128,336         9,753,572    2,410,371






























                                                            24
</TABLE>

<PAGE>
     EMPLOYMENT AGREEMENTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS

     On August 1, 1993, the Company entered into an employment agreement 
with Mr. Daniel P. Amos which provided for a three-year term commencing 
August 1, 1993, with automatic extensions of one-year periods to the term of 
the agreement occurring on an annual basis beginning August 1, 1994, unless 
written notice of termination is given prior to such annual extensions. 
Pursuant to the agreement as currently in effect, Mr. Amos is entitled to 
receive an annual base salary of $995,000.

     The agreement provides that Mr. Amos (referred to hereafter as the 
"Executive") will continue to participate in the Management Incentive Plan, 
the Retirement Plan and the 1997 Plan, and will participate in all other 
fringe benefit plans applicable to employees generally or provided to senior 
executives of the Company. The Executive may receive other benefits as 
determined from time to time by the Compensation Committee.

     Pursuant to the agreement, the Company remains obligated to continue 
compensation and benefits to the Executive for the scheduled term of the 
agreement if the employment of the Executive is terminated by the Company 
without "good cause." If the Executive's employment is terminated by the 
Company for "good cause," or by the Executive without "good reason," the 
Company is generally obligated to pay compensation and benefits only to the 
date of termination (except that the Executive is entitled to benefits under 
the Retirement Plan if the termination is not for "good cause"). "Good 
cause" generally means (i) the willful failure by the Executive to 
substantially perform his management duties for more than 60 days, (ii) 
intentional conduct by the Executive causing substantial injury to the 
Company, or (iii) the conviction or plea of guilty by the Executive of a 
felony crime involving moral turpitude. "Good reason" is defined to include 
a breach of the agreement, a diminution or change in the Executive's title, 
duties or authority, or a relocation of the Company's principal offices. 
Upon voluntary termination without "good reason" or termination by the 
Company for "good cause," the Executive is prohibited for a two-year period 
from directly or indirectly competing with the Company.

     The agreement provides that compensation and benefits continue for 
certain specified periods in the event that the Executive becomes totally 
disabled. Upon death of the Executive, his estate is to be paid an amount, 
payable over a three-year period, equal to the Executive's base salary and 
any bonus actually paid during the last three years of his life.

     Upon a "change in control" of the Company, the agreement is extended 
for an additional three-year period. If, following a change in control, the 
Executive's employment with the Company is terminated by the Company without 
"good cause," or by the Executive for "good reason," the Company must pay to 
the Executive, among other payments but in lieu of any further salary 
payments subsequent to the date of termination, a lump-sum severance payment 
equal to three times the sum of the Executive's base salary and bonus under 
the Management Incentive Plan (as paid during periods specified in the 
agreement).

     A "change in control" is generally deemed to occur when: (i) a person 
or group acquires beneficial ownership of 30% or more of the Common Stock; 
(ii) during any period of two consecutive years, individuals who at the 
beginning of such period constitute the Board cease for any reason to 
constitute a majority of the Board; or (iii) the shareholders approve a 

                                    25
<PAGE>
liquidation or sale of substantially all of the assets of the Company or 
certain merger and consolidation transactions.

     On August 1, 1995, the Company entered into an employment agreement 
with Mr. Paul S. Amos. This agreement provides for a three-year term 
commencing August 1, 1995, with automatic extensions of one-year periods to 
the term of the agreement occurring on an annual basis beginning August 1, 
1996, unless written notice of termination is given prior to such annual 
extensions. Pursuant to the agreement as currently in effect, as of August 
1, 1998, Mr. Amos is entitled to receive an annual base salary of 
$1,329,332. 

     Other material terms of Mr. Paul S. Amos' employment agreement relating 
to termination, disability, death and changes in control of the Company are 
substantially similar to such provisions in Mr. Daniel P. Amos' employment 
agreement, as described above.

     On July 15, l997, the Company entered into a deferred compensation 
agreement with Mr. Paul S. Amos. Pursuant to the agreement, Mr. Amos may 
elect to defer up to 100% of his salary and annual bonus for each calendar 
year commencing with 1998, such deferred amounts to be credited to an 
account to be maintained by the Company. The Company has established a trust 
to satisfy its obligations to pay such deferred amounts at the time elected 
by Mr. Amos at the time of each deferral, but Mr. Amos will have no prior 
claim to the assets of the trust over the general creditors of the Company 
in the event of the insolvency of the Company. Deferred amounts credited to 
Mr. Amos' account will receive interest annually at a rate equal to earnings 
for the calendar year on investments made by the trust with amounts 
contributed by the Company.

     Payments of deferred amounts may occur in lump-sum or in annual 
installments, or as otherwise determined by the Company and elected by Mr. 
Amos at the time of the deferral. Lump-sum distributions may occur in 
advance of the elected time of pay-out in the event of (i) medical hardship, 
as determined by the Company (limited to the amount necessary to meet such 
hardship), (ii) certain defined changes in control of ownership of the 
Company (consisting of (a) the acquisition of 30% or more of the Company's 
outstanding shares or voting power by a person, entity or group, (b) 
approval by the Company's shareholders of a reorganization, merger or 
consolidation where at least 50% of the share ownership of the Company 
following such event is not held by persons who were shareholders of the 
Company prior to such event or (c) the liquidation or dissolution of the 
Company or the sale of all or substantially all of the Company's assets) or 
(iii) the termination of employment of the CEO of the Company.

     Pursuant to an employment agreement between the Company and Mr. Kriss 
Cloninger, III, as amended, Mr. Cloninger is employed as Chief Financial 
Officer of the Company. The term of the agreement is subject to automatic 
two-year extensions on an annual basis beginning March 16, 1994, unless 
written notice that such extension will not occur is given prior to such 
annual date by either party. Mr. Cloninger is entitled to a base salary per 
year of $475,000, which shall be increased annually during the term of the 
agreement and any extensions thereof, as determined by the Company's CEO. 
The Company shall also pay Mr. Cloninger, as performance bonus compensation, 
an amount each year under the Company's Management Incentive Plan. 

     Mr. Cloninger will be eligible to participate in all fringe benefit 
programs applicable to employees generally, and shall receive such other 
                                    26
<PAGE>
"fringe" or employee benefits (including awards of stock options) as are 
provided to key executive employees of the Company and that are appropriate 
to his responsibilities as Chief Financial Officer. 

     Other material terms of Mr. Cloninger's employment agreement relating 
to termination, disability, death and changes in control of the Company are 
substantially similar to such provisions in Mr. Daniel P. Amos' employment 
agreement, as described above.

     Mr. Kriss Cloninger, III is a participant in the SERP. Under the plan, 
as amended, in the event that a participant's employment with the Company is 
terminated within two years of a "change in control" of the Company other 
than for death, disability or cause, or a participant terminates his 
employment during such period for "good reason," the participant becomes 
100% vested in his retirement benefits and is entitled to receive a lump-sum 
amount equal to the actuarial equivalent of the annual retirement benefit to 
which he would have been entitled had he remained in the employ of the 
Company until (i) age 55 (in the case of a participant who is not yet 55); 
(ii) age 60 (in the case of a participant who is at least 55, but not yet 
60); or (iii) age 65 (in the case of a participant who is at least 60, but 
not yet 65), as the case may be. A "change in control" shall generally occur 
under the same circumstances described as a "change in control" in Mr. 
Daniel P. Amos' employment agreement. "Cause" shall mean generally: (i) the 
participant's willful failure to substantially perform his duties with the 
Company (other than that resulting from illness or after a participant gives 
notice of termination of employment for "good reason") after a written 
demand for substantial performance is delivered to the participant by the 
Board, or (ii) the willful engaging by the participant in materially 
injurious conduct to the Company. "Good reason" is defined to include 
various adverse changes in employment status, duties and/or compensation and 
benefits following a "change in control." Benefits may be reduced to the 
extent that they are not deductible by the Company for income tax purposes.

     Pursuant to an employment agreement between AFLAC and Mr. Yoshiki 
Otake, Mr. Otake is to serve as Chairman of AFLAC Japan (or, upon his 
removal, the position of a senior officer of AFLAC Japan) through 2004, 
subject to annual renewals thereafter by the mutual consent of the parties. 
He is entitled to receive a base salary in 1999 of 86,320,000 yen ($749,957 
at the 1998 year-end exchange rate) and is eligible for a short-term 
management incentive bonus with a target amount of at least 35% of the base 
salary. Pursuant to the agreement, Mr. Otake will be considered for salary 
increases in the same manner and time as the senior executive officers of 
AFLAC. Mr. Otake also participates in the Company's stock option plan in the 
same manner as most AFLAC senior officers and directors.

     Under the agreement, Mr. Otake is eligible for full retirement benefits 
at age 65 and may take voluntary early retirement with reduced benefits upon 
the approval of AFLAC. Mr. Otake is entitled to full retirement benefits 
upon total and permanent disability prior to age 65. His full retirement 
benefits (which are subject to annual adjustment for cost-of-living 
increases proportionate to those granted to senior officers of AFLAC Japan) 
consist of a choice between (i) 60% of the higher of his total compensation 
(defined under this agreement as base salary and bonus) for the last 12 
months of employment, or the highest total compensation received in any 
calendar year during the agreement term, during the remainder of Mr. Otake's 
life, or (ii) 54% of such compensation, paid to Mr. Otake during the 
remainder of his life, with 1/2 of such amount to be paid to his spouse for 
a specified period of time after his death. After retirement, Mr. Otake and 
                                    27
<PAGE>
his spouse shall receive medical benefits for the remainder of their lives. 
Until Mr. Otake reaches 65, where mutual consent to renew the agreement is 
not obtained but where Mr. Otake remains mentally and physically sound, he 
is allowed to continue his employment with such stature as deemed 
appropriate by AFLAC with a starting salary equivalent to 70% of his last 
salary, subject to annual cost-of-living increases.  Mr. Otake has agreed 
not to engage in any activity competitive with AFLAC while any benefits 
(including retirement benefits) are being paid to him by AFLAC. In 
consideration of the benefits contained in his agreement, Mr. Otake has 
waived any rights to participate in any other AFLAC or AFLAC Japan 
retirement or pension plans.



                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Information is provided with respect to executive officers, Directors 
and/or members of their immediate families who were indebted to the Company 
or its subsidiaries, at any time since January 1, 1998, in excess of 
$60,000, as follows:

                      Largest            
                     Aggregate                                      Amount
                      Amount                                     Outstanding
                   Outstanding                          Rate        as of
                      Since           Nature of          of      January 31,
Name (1)         January 1, 1998    Indebtedness       Interest      1999 
- ----------------------------------------------------------------------------

Daniel P. Amos      $2,094,911     Term Stock Note(2)    6.00%   $2,085,294

Joey M. Loudermilk  $   36,218     Stock Option Note(3)  5.58%   $    -0-  
                    $   36,275     Stock Option Note(3)  5.47%   $    -0-  
                    $   19,437     Stock Option Note(3)  5.94%   $    -0-  

Gary Stegman        $   92,615     Stock Option Note(3)  6.20%   $   53,294
                    $   37,625     Stock Option Note(3)  6.65%   $   37,536
                    $   84,702     Stock Option Note(3)  6.21%   $   84,495
                    $   82,783     Stock Option Note(3)  6.16%   $   82,588
                    $  265,067     Stock Option Note(3)  5.86%   $  264,535

(1)   All of the named individuals were executive officers of the Company or 
      one of its subsidiaries during 1998.

(2)   Collateralized note accepted by the Company and secured by stock of
      the Company.

(3)   Collateralized notes accepted by the Company in payment of stock
      options exercised.


     J. Shelby Amos, II, a Director of the Company, has been associated with 
AFLAC since 1973 and presently serves as Alabama/West Florida State Sales 
Coordinator. In 1998, he earned renewal and first-year commissions of 
$790,114 (before expenses) on collected premiums of $28,220,620, and he 
received $80,871 in 1999 in lieu of shares earned in 1998 under the AFLAC 
Associates' Stock Bonus Plan. 

                                    28
<PAGE>
     In 1998, $202,243 was paid by AFLAC to a corporation of which Maria 
Theresa Amos Land, the sister of J. Shelby Amos, II, is the sole 
shareholder. This amount was earned as renewal commissions before expenses, 
on collected premiums of $8,154,666 by W. Donald Land, the deceased husband 
of Maria Theresa Amos Land who served as Florida State Sales Coordinator 
with AFLAC from 1975 until May 1990.

     State Sales Coordinators are not salaried employees but are compensated 
on a commission basis and are required to pay their own expenses including 
travel, office expenses, incentives for district and regional sales 
coordinators and associates in their state, and recruiting and training 
costs. The compensation arrangements with J. Shelby Amos, II and W. Donald 
Land were similar when contracted to those of other State Sales 
Coordinators.

                  2.  PROPOSAL TO ADOPT AN AMENDED AND RESTATED
                           MANAGEMENT INCENTIVE PLAN

     In order to continue and to enhance the effectiveness of the Management 
Incentive Plan (the "Management Incentive Plan"), which was initially 
approved by the Board of Directors in 1985, and subsequently amended and 
restated in 1994, the Board of Directors, in accordance with the 
recommendation of its Compensation Committee, has amended and restated the 
Management Incentive Plan (as amended and restated, the "1999 Management 
Incentive Plan"), subject to approval by shareholders at the annual meeting 
as required by its terms.

     Prior to its amendment and restatement, the Management Incentive Plan 
terminated at the end of the 1998 fiscal year, but payments with respect to 
all awards previously granted thereunder will be paid out pursuant to its 
terms.  The 1999 Management Incentive Plan will terminate at the end of the 
2003 fiscal year, but payments with respect to all awards previously granted 
thereunder will be paid out pursuant to its terms.

     In addition, prior to its amendment and restatement under the 
Management Incentive Plan any participant who was a "covered employee," as 
defined in section 162(m) of the Code, generally the chief executive officer 
and the four most highly compensated executive officers other than the chief 
executive officer, at the end of the fiscal year, could not receive an award 
for any fiscal year that exceeded 100% of his or her annual base salary.  As 
amended under the 1999 Management Incentive Plan, this limitation would be 
increased so that any participant who was a covered employee could not 
receive an award for any fiscal year that exceeds the lesser of 300% of his 
or her annual base salary and four million dollars.

     The 1999 Management Incentive Plan is designed to ensure that 
compensation that may be payable under the 1999 Management Incentive Plan 
will continue to qualify as performance based compensation within the 
meaning of section 162(m) of the Code, and therefore will be fully tax-
deductible by the Company.   Specifically, Section 162(m) of the Code denies 
deductions by an employer for certain compensation in excess of $1 million 
per year.  Certain other compensation, including compensation based on 
performance goals, is excluded from this deduction limit.  Among the 
requirements for compensation to qualify for this exception, are the 
following:  (1) the material terms pursuant to which the compensation is to 
be paid, including the employees eligible to receive compensation, a 
description of the business criteria on which the performance goals are 
based and the maximum amount of compensation that could be paid to any 
                                    29
<PAGE>
covered employee, must be disclosed to and approved by the shareholders in a 
separate vote prior to the payment, and (2) prior to payment, the 
Compensation Committee must certify that the performance goals and any other 
material terms have been satisfied.  Accordingly, the 1999 Management 
Incentive Plan is being submitted to the shareholders for approval at the 
1999 Annual Meeting.

     If the shareholders approve the 1999 Management Incentive Plan, it will 
take effect for performance awards, if any, payable with respect to fiscal 
years of the Company commencing on or after January 1, 1999.  If the 
required shareholder approval is not obtained, the 1999 Management Incentive 
Plan will be null and void for performance awards, if any, payable with 
respect to fiscal years of the Company commencing on or after January 1, 
1999. 

                           DESCRIPTION OF PLAN

     The description of the 1999 Management Incentive Plan summarized below 
is qualified, in its entirety, by reference to the text of the 1999 
Management Incentive Plan as set forth in Exhibit A.

     The purposes of the 1999 Management Incentive Plan are to reinforce 
corporate, organizational and business-development goals, to promote the 
achievement of year-to-year and long-range financial and other business 
objectives, and to reward the performance of individual officers and other 
employees in fulfilling their personal responsibilities for long-range 
achievement.

     The 1999 Management Incentive Plan provides for the granting of 
performance awards to employees of the Company and its subsidiaries, 
including employees who are also executive officers and Directors, and who 
possess a capacity for contributing in substantial measure to the successful 
performance of the Company.  As of February 23, 1999, approximately 111 
employees were eligible to participate in the 1999 Management Incentive 
Plan.

     The 1999 Management Incentive Plan is administered by the Compensation 
Committee of the Board of Directors, which is composed entirely of directors 
who are not employees of the Company.  The Compensation Committee selects 
the employees who participate in the 1999 Management Incentive Plan and 
grants all awards under the 1999 Management Incentive Plan, determines the 
terms and provisions, including the performance goals, of such awards and 
the respective award agreements between the Company and each participant 
(which need not be identical), certifies whether the performance goals have 
been attained, makes adjustments in the performance goals in recognition of 
unusual or non-recurring events that affect the Company or the financial 
statements of the Company, or in response to certain changes in applicable 
laws, regulations or accounting principles, construes and interprets the 
1999 Management Incentive Plan and award agreements, makes rules and 
regulations in connection with the administration and operation of the 1999 
Management Incentive Plan and makes all other determinations necessary or 
desirable in administering the 1999 Management Incentive Plan.

     For each fiscal year commencing with 1999, the Compensation Committee 
will establish the performance goals that must be met during the fiscal year 
as a condition of receipt of awards under the 1999 Management Incentive 
Plan.  Performance goals may include any or all of the following:  (1) 
attainment of an amount of "consolidated net earnings" (as defined below), 
                                    30
<PAGE>
(2) attainment of a percentage of "return on equity" (as defined below), (3) 
attainment of amounts of "operating earnings per share" (as defined below), 
excluding all or a portion of the effects of translating foreign currency of 
business segments to U.S. dollars for financial reporting purposes; (4) 
increases in the market price of Company Common Stock or levels of total 
return to shareholders; and (5) attainment of goals established based on the 
financial performance of the Company or the Company together with its 
subsidiaries or individual subsidiaries or business segments of the Company 
relating to increases in premium income, investment income, total revenues, 
operating expenses, pretax operating earnings, premiums in force, number of 
policies in force, new sales and policy conversions (i.e., issuance of 
current policy contracts to existing policyholders in exchange for surrender 
of policies issued in prior years).  With respect to participants who are 
not executive officers of the Company, performance goals may also include 
personal performance goals.  Performance goals for "executive officers" (as 
defined) will not include personal goals.

     For purposes of the 1999 Management Incentive Plan, "consolidated net 
earnings" means the net earnings of the Company for the fiscal year 
determined in accordance with generally accepted accounting principles and 
reported in the Company's audited financial statements for such fiscal year, 
but before any provision for the cumulative effect of accounting changes 
required to be adopted by generally accepted accounting principles in 
respect of such fiscal year; "operating earnings per share" means net 
earnings per share of Common Stock, excluding (i) the effects of realized 
gains or losses on investments; (ii) the cumulative effect of adopting 
required accounting changes and (iii) unusual charges or credits not 
directly related to normal business operations and as identified in the 
Company's reports to shareholders and accounted for in accordance with 
Accounting Principles Board Opinion No. 30; and "return on equity" means the 
quotient obtained by dividing (i) net operating earnings for a fiscal year 
by (ii) the average of common shareholders' equity of the Company as of the 
beginning and the end of the fiscal year.  Such common shareholders' equity 
will exclude the effect of unrealized gains and losses recognized in a 
separate equity component under Financial Accounting Standards Board 
Statement No. 115.

     The Compensation Committee will specify with respect to a fiscal year 
the performance goals applicable to each award and minimum, target and 
maximum levels applicable to each performance goal.  The minimum level 
reflects the level of performance at which 50% of the performance goal is 
achieved and below which no payment will be made; the target level reflects 
the level at which 100% of the performance goal is achieved; and the maximum 
level reflects the level of performance at which 200% of the performance 
goal is achieved.  Awards for any fiscal year may be expressed as a dollar 
amount or as a percentage of the participant's "annual base salary."  
"Annual base salary" means:  (i) with respect to any executive officer, the 
annual rate of base salary of such executive officer in effect as of the 
first day of any fiscal year (or, if an executive officer was not employed 
as of the first day of a fiscal year, the annual rate of base salary in 
effect as of such executive officer's first day of employment); and (ii) 
with respect to any other participant, unless otherwise determined by the 
Company, the base salary paid to such participant during any fiscal year.

     Unless otherwise provided by the Compensation Committee in connection 
with specified terminations of employment, or upon the occurrence of a 
"change in control" (as defined), awards will be made only if and to the 
extent the performance goals established for the particular fiscal year have 
                                    31
<PAGE>
been attained.  Notwithstanding the foregoing, any participant who is a 
covered employee may not receive an award for any fiscal year that exceeds 
the lesser of 300% of his or her annual base salary and four million 
dollars.  Awards will be paid to participants, in cash, within a reasonable 
period of time following the end of the fiscal year to which the awards 
relate.  With respect to participants who are covered employees, unless 
otherwise determined by the Compensation Committee, payment will be made 
only after achievement of the applicable performance goals has been 
certified by the Compensation Committee.

     Notwithstanding any other provision of the 1999 Management Incentive 
Plan to the contrary, if a change in control occurs while any awards remain 
outstanding under the 1999 Management Incentive Plan, then the performance 
period (i.e., the fiscal year) outstanding at the time of such change in 
control will be deemed to have been completed, the maximum level of 
performance with respect to the applicable performance goals will be deemed 
to have been attained and a pro rata portion (based on the number of full 
and partial months that have elapsed with respect to the performance period) 
of each outstanding award granted will become payable in cash to each 
participant.

     The 1999 Management Incentive Plan may be amended, suspended or 
terminated at any time by the Board of Directors or the Compensation 
Committee, provided, however, that no amendment that requires shareholder 
approval in order for the 1999 Management Incentive Plan to comply with 
section 162(m) of the Code will be effective unless the amendment is so 
approved.

     The 1999 Management Incentive Plan will terminate at the end of the 
2003 fiscal year, but payment with respect to all awards previously granted 
under the 1999 Management Incentive Plan will be paid out pursuant to its 
terms.

     Inasmuch as performance goal criteria may vary from year to year, and 
awards may vary from participation to participation, benefits under the 1999 
Management Incentive Plan are not determinable.  Bonuses paid to the Named 
Executive Officers in respect of the 1998 fiscal year, however, are noted in 
the Summary Compensation Table on page 17.  Bonuses paid with respect to the 
executive officers in respect of the 1998 fiscal year are approximately 
equal to $4,372,803, and with respect to the all other plan participants is 
approximately equal to $2,613,818.  The non-employee director group is not 
eligible to participate in the 1999 Management Incentive Plan.


         THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR" 
       APPROVAL OF THE AMENDED AND RESTATED MANAGEMENT INCENTIVE PLAN

                       3. RATIFICATION OF APPOINTMENT
                            OF INDEPENDENT AUDITORS

     The Board of Directors of the Company, in accordance with the 
recommendation of its Audit Committee, none of whom is an employee of the 
Company, has reappointed KPMG LLP, Certified Public Accountants, as 
independent auditors for the Company, subject to ratification by the 
shareholders.

     In connection with its audit of the Company's financial statements for 
the year ended December 31, 1998, included in the Company's Annual Report to 
                                    32
<PAGE>
Shareholders, KPMG LLP reviewed the Company's filings with the Securities 
and Exchange Commission, the Tokyo Stock Exchange and the Ministry of 
Finance of Japan and conducted timely reviews of quarterly reports to 
shareholders. 

     Representatives of KPMG LLP are expected to be present at the 1999 
Annual Meeting of Shareholders with the opportunity to make a statement if 
they so desire. Such representatives are expected to be available to respond 
to appropriate questions. 

           THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR"
                    RATIFICATION OF THE SELECTION OF SUCH FIRM
                     AS THE COMPANY'S INDEPENDENT AUDITORS

                             4. OTHER MATTERS

     Management does not intend to bring any other matter before the 
meeting, and does not know of any other matter that is proposed to be 
brought before the meeting. However, should any other matter properly come 
before the meeting, the persons named in the enclosed proxy will have 
discretionary authority to vote all proxies in accordance with their 
judgment on such matter. 

                           SHAREHOLDER PROPOSALS

     For a shareholder's proposal to be included in the Company's Proxy 
Statement for the 2000 Annual Meeting of Shareholders, the shareholder must 
follow the procedures of Rule 14a-8 under the Exchange Act and the proposal 
must be received by the Secretary of the Company by November 12, 1999.  To 
be timely, shareholder proposals submitted outside the processes of Rule 
14a-8 must be received by the Secretary of the Company after February 2, 
2000, and before March 5, 2000.

                              ANNUAL REPORT

     The Company has mailed a copy of its Annual Report to each shareholder 
entitled to vote at the 1999 Annual Meeting of Shareholders. A copy of the 
Company's Form 10-K is available at no charge to all shareholders. For a 
copy write to:


Kenneth S. Janke Jr.
Senior Vice President, Investor Relations
AFLAC Incorporated
Worldwide Headquarters
Columbus, Georgia 31999

                                     By Order of the Board of Directors,

                                             /s/ Joey M. Loudermilk 
                                          -----------------------------
                                             Joey M. Loudermilk
                                                  Secretary


March 11, 1999


                                    33
<PAGE>
                                                               EXHIBIT A



                             AFLAC INCORPORATED 
                            AMENDED AND RESTATED
                          MANAGEMENT INCENTIVE PLAN


1.  PURPOSES

    The purposes of the AFLAC Incorporated Amended and Restated Management
    Incentive Plan are to reinforce corporate, organizational and business-
    development goals; to promote the achievement of year-to-year and long-
    range financial and other business objectives; and to reward the
    performance of individual officers and other employees in fulfilling
    their personal responsibilities for long-range achievements.

2.  DEFINITIONS

    The following terms, as used herein, shall have the following meanings:

    (a)  "AFLAC" shall mean AFLAC Incorporated, a Georgia corporation.
    (b)  "Annual Base Salary" shall mean: (i) with respect to any Executive
         Officer, the annual rate of base salary of such Executive Officer
         in effect as of the first day of any Performance Period (or, if an
         Executive Officer was not employed as of the first day of a
         Performance Period, the annual rate of base salary in effect as of
         such Executive Officer's first day of employment); and (ii) with
         respect to any other Participant, unless otherwise determined by
         the Company, the base salary paid to such Participant during any
         Performance Period.
    (c)  "Award" shall mean an annual incentive compensation award, granted
         pursuant to the Plan, which is contingent upon the attainment of
         Performance Goals with respect to a Performance Period.
    (d)  "Award Agreement" shall mean any written agreement, contract, or
         other instrument or document between AFLAC and a Participant
         evidencing an Award.
    (e)  "Board" shall mean the Board of Directors of AFLAC.
    (f)  "Change in Control" shall mean the occurrence of an event described
         in Section 6(f) hereof.
    (g)  "Code" shall mean the Internal Revenue Code of 1986, as amended.
    (h)  "Committee" shall mean the Compensation Committee of the Board.
    (i)  "Company" shall mean, collectively, AFLAC and its subsidiaries.
    (j)  "Consolidated Net Earnings" shall mean the net earnings of the
         Company for the Performance Period determined in accordance with
         generally accepted accounting principles and reported in the
         Company's audited financial statements for such Performance Period,
         but before any provision for the cumulative effect of accounting
         changes required to be adopted by generally accepted accounting
         principles in respect of such Performance Period.
    (k)  "Covered Employee" shall have the meaning set forth in Section
         162(m)(3) of the Code.
    (l)  "Exchange Act" shall mean the Securities Exchange Act of 1934, as
         amended.
    (m)  "Executive Officer" shall mean (i) the president, the chief
         executive officer, the chairman and vice chairman of the Board and
         the executive vice presidents of AFLAC, (ii) the  president, the
                                    34
<PAGE>
         chairman and vice chairman and the executive vice presidents of
         American Family Life Assurance Company of Columbus, Japan Branch,
         (iii) the president, the chairman and vice chairman of the Board of
         Directors and the executive vice presidents of American Family Life
         Assurance Company of Columbus, (iv) the president, the chairman and
         vice chairman of the Board of Directors and the executive vice
         presidents of AFLAC International, Inc.  and (v) all members of the
         Board who are employees of the Company. 
    (n)  "Operating Earnings Per Share" shall mean net earnings per share of
         Stock, excluding (i) the effects of realized gains or losses
         on investments, (ii) the cumulative effect of adopting required
         accounting changes and (iii) unusual charges or credits not
         directly related to normal business operations and as identified in
         the Company's reports to shareholders and accounted for in
         accordance with Accounting Principles Board Opinion No. 30.
    (o)  "Participant" shall mean an officer or other employee of the
         Company who is, pursuant to Section 4 of the Plan, selected to
         participate herein.
    (p)  "Performance Goal" shall mean the criteria and objectives,
         determined by the Committee, which must be met during the
         applicable Performance Period as a condition of the Participant's
         receipt of payment with respect to an Award.  Performance Goals may
         include any or all of the following:  (i) attainment of an amount
         of Consolidated Net Earnings during a Performance Period;  (ii)
         attainment of a percentage of Return on Equity for a Performance
         Period; (iii) attainment of amounts of Operating Earnings Per Share
         of the Company, excluding all or a portion of the effect of
         translating foreign currency of business segments to U.S. dollars
         for financial reporting purposes, for a Performance Period; (iv)
         increases in the market price of Stock or levels of total return to
         shareholders during the Performance Period; and (v) attainment of
         goals established based on the financial performance of AFLAC, the
         Company or individual subsidiaries or business segments of the
         Company relating to increases in premium income, investment income,
         total revenues, operating expenses, pretax operating earnings,
         premiums in force, number of policies in force, new sales and
         policy conversions (i.e., issuance of current policy contracts to
         existing policyholders in exchange for surrender of policies issued
         in prior years).  With respect to Participants who are not
         Executive Officers, Performance Goals shall also include such
         personal performance goals as the Committee shall, from time to
         time, establish.
    (q)  "Performance Period" shall mean the Company's fiscal year.
    (r)  "Plan" shall mean the AFLAC Incorporated Amended and Restated
         Management Performance Plan.
    (s)  "Return on Equity" shall mean the quotient obtained by dividing (i)
         Net Operating Earnings for a Performance Period by (ii) the
         average of common shareholders' equity of the Company as of the
         beginning and the end of the Performance Period.  Such common
         shareholders' equity shall exclude the effect of unrealized gains
         and losses recognized in a separate equity component under
         Financial Accounting Standards Board Statement No. 115.
    (t)  "Stock" shall mean shares of common stock, par value $.10 per
         share, of AFLAC.

3.  ADMINISTRATION.
    The Plan shall be administered by the Committee.  The Committee shall
    have the authority in its sole discretion, subject to and not
                                    35
<PAGE>
    inconsistent with the express provisions of the Plan, to administer the
    Plan and to exercise all the powers and authorities either specifically
    granted to it under the Plan or necessary or advisable in the
    administration of the Plan, including, without limitation, the authority
    to grant Awards; to determine the persons to whom and the time or times
    at which Awards shall be granted; to determine the terms, conditions,
    restrictions and performance criteria, including Performance Goals,
    relating to any Award; to certify whether the Performance Goals have
    been attained; to determine whether, to what extent, and under what
    circumstances an Award may be settled, cancelled, forfeited, or
    surrendered; to make adjustments in the Performance Goals in
    recognition of unusual or non-recurring events affecting the Company or
    the financial statements of the Company, or in response to changes in
    applicable laws, regulations, or accounting principles; to construe and
    interpret the Plan and any Award; to prescribe, amend and rescind rules
    and regulations relating to the Plan; to determine the terms and
    provisions of Award Agreements; and to make all other determinations
    deemed necessary or advisable for the administration of the Plan.

    The Committee shall consist of two or more persons each of whom shall be
    an "outside director" within the meaning of Section 162(m) of the Code.
    The Committee may appoint a chairperson and a secretary and may make
    such rules and regulations for the conduct of its business as it shall 
    deem advisable, and shall keep minutes of its meetings.  All
    determinations of the Committee shall be made by a majority of its 
    members either present in person or participating by conference 
    telephone at a meeting or by written consent.  The Committee may
    delegate to one or more of its members or to one or more agents such 
    administrative duties as it may deem advisable, and the Committee or any
    person to whom it has delegated duties as aforesaid may employ one or 
    more persons to render advice with respect to any responsibility the
    Committee or such person may have under the Plan.  All decisions,
    determinations and interpretations of the Committee shall be final and
    binding on all persons, including the Company, the Participant (or any
    person claiming any rights under the Plan from or through any 
    Participant) and any shareholder.

    No member of the Board or the Committee shall be liable for any action
    taken or determination made in good faith with respect to the Plan or
    any Award granted hereunder.

4.  ELIGIBILITY.

    Awards may be granted to officers and other employees of the Company in
    the sole discretion of the Committee.  Subject to Section 5(b) below, in 
    determining the persons to whom Awards shall be granted and the
    Performance Goals relating to each Award, the Committee shall take into 
    account such factors as the Committee shall deem relevant in connection
    with accomplishing the purposes of the Plan.

5.  TERMS OF AWARDS.

    Awards granted pursuant to the Plan shall be evidenced by an Award
    Agreement in such form as the Committee shall from time to time approve.
    (a)  IN GENERAL.  The Committee shall specify with respect to a
         Performance Period the Performance Goals applicable to each Award
         and minimum, target and maximum levels applicable to each
         Performance Goal.  The minimum level reflects the level of
                                    36
<PAGE>
         performance at which 50% of the performance goal is achieved and 
         below which no payment shall be made; the target level reflects the 
         level of performance at which 100% of the Performance Goal is 
         achieved; and the maximum level reflects the level of performance
         at which 200% of the Performance Goal is achieved.  Awards for any 
         Performance Period may be expressed as a dollar amount or as a 
         percentage of the Participant's Annual Base Salary.  Unless
         otherwise provided by the Committee in connection with specified 
         terminations of employment, or except as set forth in Section 6(f)
         hereof, payment in respect of Awards shall be made only if and to 
         the extent the Performance Goals with respect to such Performance
         Period have been attained.
    (b)  SPECIAL PROVISIONS REGARDING AWARDS.  Notwithstanding anything to 
         the contrary contained in this Section 5, in no event shall payment
         in respect of Awards granted for a Performance Period be made to a
         Participant who is a Covered Employee in an amount that exceeds the
         lesser of (i) 300% of such Participant's Annual Base Salary and 
         (ii) four million dollars.
    (c)  TIME AND FORM OF PAYMENT.  Unless otherwise determined by the 
         Committee, all payments in respect of Awards granted under this 
         Plan shall be made, in cash, within a reasonable period after the
         end of the Performance Period.  In the case of Participants who are
         Covered Employees, unless otherwise determined by the Committee,
         such payments shall be made only after achievement of the
         Performance Goals has been certified by the Committee.

6.  GENERAL PROVISIONS.

    (a)  COMPLIANCE WITH LEGAL REQUIREMENTS.  The Plan and the granting and
         payment of Awards, and the other obligations of the Company under 
         the Plan and any Award Agreement or other agreement shall be 
         subject to all applicable federal and state laws, rules and 
         regulations, and to such approvals by any regulatory or 
         governmental agency as may be required.
    (b)  NONTRANSFERABILITY.  Awards shall not be transferable by a 
         Participant except by will or the laws of descent and distribution.
    (c)  NO RIGHT TO CONTINUED EMPLOYMENT.  Nothing in the Plan or in any 
         Award granted or any Award Agreement or other agreement entered
         into pursuant hereto shall confer upon any Participant the right to 
         continue in the employ of the Company or to be entitled to any
         remuneration or benefits not set forth in the Plan or such Award
         Agreement or other agreement or to interfere with or limit in any
         way the right of the Company to terminate such Participant's
         employment.
    (d)  WITHHOLDING TAXES.  The Company shall have the right to withhold
         the amount of any taxes that the Company may be required to
         withhold before delivery of payment of an Award to the Participant
         or other person entitled to such payment, or to make such other
         arrangements for the withholding of taxes that the Company deems
         satisfactory.
    (e)  AMENDMENT, TERMINATION AND DURATION OF THE PLAN.  The Board or the
         Committee may at any time and from time to time alter, amend,
         suspend, or terminate the Plan in whole or in part; PROVIDED THAT,
         no amendment that requires shareholder approval in order for the
         Plan to continue to comply with Code Section 162(m) shall be
         effective unless the same shall be approved by the requisite vote
         of the shareholders of the Company.  Notwithstanding the foregoing,
         no amendment shall affect adversely any of the rights of any
                                    37
<PAGE>
         Participant, without such Participant's consent, under any Award
         theretofore granted under the Plan.  The Plan shall terminate at
         the completion of the Performance Period that ends in 2003;
         provided, however, that all payments with respect to Awards
         previously granted under the Plan shall be paid out pursuant to the
         terms of the Plan.
    (f)  CHANGE IN CONTROL.  Notwithstanding any other provision of the Plan
         to the contrary, if, while any Awards remain outstanding under the
         Plan, a "Change in Control" of AFLAC (as defined in this Section 
         6(f)) shall occur, the Performance Period outstanding at the time
         of such Change in Control shall be deemed to have been completed,
         the maximum level of performance set forth under the respective
         Performance Goals shall be deemed to have been attained and a pro
         rata portion (based on the number of full and partial months that 
         have elapsed with respect to each Performance Period) of each
         outstanding Award granted to each Participant for the outstanding
         Performance Period shall become payable in cash to each
         Participant.

         For purposes of this paragraph 6(f), a Change in Control of AFLAC
         shall occur upon the happening of the earliest to occur of the
         following:
         (i)   any "person," as such term is used in Section 3(a)(9) of the
               Exchange Act, as modified and used in Sections 13(d) and 
               14(d) of the Exchange Act (other than (1) AFLAC, or any of 
               its subsidiaries, (2) any trustee or other fiduciary holding 
               securities under a benefit plan of AFLAC or any of its 
               subsidiaries, (3) any underwriter temporarily holding 
               securities pursuant to an offering of such securities, or (4) 
               any corporation owned, directly or indirectly, by the 
               shareholders of AFLAC in substantially the same
               proportions as their ownership of Stock), is or becomes the
               "beneficial owner" (as defined in Rule 13d-3 under the 
               Exchange Act), directly or indirectly, of securities of AFLAC 
               (not including in the securities beneficially owned by such 
               person any securities acquired directly from AFLAC or its 
               affiliates) representing 30% or more of the combined voting 
               power of AFLAC's then outstanding voting securities;
         (ii)  during any period of not more than two consecutive years,
               individuals who at the beginning of such period constitute 
               the Board, and any new director (other than a director 
               designated by a person who has entered into an agreement with 
               AFLAC to effect a transaction described in clause (i), (iii), 
               or (iv) of this paragraph (f)) whose election by the Board or 
               nomination for election by AFLAC's shareholders was approved 
               by a vote of at least two-thirds (2/3) of the directors then 
               still in office who either were directors at the beginning of 
               the period or whose election or nomination for election was 
               previously so approved, cease for any reason to constitute a 
               majority thereof;
         (iii) the shareholders of AFLAC approve a merger or consolidation 
               of AFLAC with any other corporation, other than (A) a merger 
               or consolidation which would result in the voting securities 
               of AFLAC outstanding immediately prior thereto continuing to 
               represent (either by remaining outstanding or by being 
               converted into voting securities of the surviving or parent 
               entity), in combination with the ownership of any trustee or 
               other fiduciary holding securities under an employee benefit 
                                    38
<PAGE>
               plan of AFLAC, at least 75% of the combined voting power of 
               the voting securities of AFLAC or such surviving entity 
               outstanding immediately after such merger or consolidation or 
               (B) a merger or consolidation effected to implement a 
               recapitalization of AFLAC (or similar transaction) in 
               which no "person" (as hereinabove defined) acquires more than 
               50% of the combined voting power of AFLAC's then outstanding 
               securities; or
         (iv)  the shareholders of AFLAC approve a plan of complete 
               liquidation of AFLAC or an agreement for the sale or 
               disposition by AFLAC of all or substantially all of AFLAC's 
               assets (or any transaction having a similar effect).
    (g)  PARTICIPANT RIGHTS.  No Participant shall have any claim to be 
         granted any Award under the Plan, and there is no obligation for
         uniformity of treatment for Participants.
    (h)  UNFUNDED STATUS OF AWARDS.  The Plan is intended to constitute an 
         "unfunded" plan for incentive and deferred compensation.  With
         respect to any payments not yet made to a Participant pursuant to
         an Award, nothing contained in the Plan or any Award shall give any 
         such Participant any rights that are greater than those of a 
         general creditor of the Company.
    (i)  GOVERNING LAW.  The Plan and all determinations made and actions 
         taken pursuant hereto shall be governed by the laws of the State of 
         Georgia without giving effect to the conflict of laws principles 
         thereof.
    (j)  EFFECTIVE DATE.  The Plan shall take effect upon its adoption by 
         the Board; PROVIDED, HOWEVER, that the Plan shall be subject to the 
         requisite approval of the shareholders of the Company in order to 
         comply with Section 162(m) of the Code.  In the absence of such
         approval, the Plan (and any Awards made pursuant to the Plan with 
         respect to the 1999 fiscal year or thereafter) shall be null and 
         void.
    (k)  BENEFICIARY.  A Participant may file with the Committee a written 
         designation of a beneficiary on such form as may be prescribed by 
         the Committee and may, from time to time, amend or revoke such 
         designation.  If no designated beneficiary survives the 
         Participant, the executor or administrator of the Participant's 
         estate shall be deemed to be the grantee's beneficiary.
    (l)  INTERPRETATION.  The Plan is designed and intended to comply, to
         the extent applicable, with Section 162(m) of the Code, and all 
         provisions hereof shall be construed in a manner to so comply.

















                                    39
<PAGE>
APPENDIX A                                                            PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 23, 1999, at the Annual Meeting of 
the Shareholders to be held on Monday, May 3, 1999, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                      ________    ________      __________

  1. Paul S. Amos             7. Elizabeth J. Hudson   13. Barbara K. Rimer
  2. Daniel P. Amos           8. Kenneth S. Janke, Sr. 14. Henry C. Schwob
  3. J. Shelby Amos, II       9. Charles B. Knapp      15. J. Kyle Spencer
  4. Michael H. Armacost     10. Hisao Kobayashi       16. Glenn Vaughn, Jr.
  5. M. Delmar Edwards, M.D. 11. Yoshiki Otake         17. Robert L. Wright
  6. Joe Frank Harris        12. E. Stephen Purdom                       

2.  To consider and adopt an Amended and Restated Management Incentive Plan.
                                                  For     Against   Abstain
                                                _______   _______   _______

3.  Ratification of appointment of KPMG           For     Against   Abstain
    LLP as independent auditors.                _______   _______   _______
 
4.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3 AND 4.





<PAGE>
     (PLACE LABEL HERE)
                               Sign here as name(s) appears on account:
                               X ___________________________________________
                               X ___________________________________________
                               Date _________________________________, 1999

  COMPLETE THE PROXY,        Please sign exactly as name appears on account.
  TURN THE PROXY OVER,       When shares are held by joint tenants, both
  READ DESCRIPTION OF        must sign.  When signing as attorney, executor,
  VOTING RIGHTS AND          administrator, trustee or guardian, please give
  COMPLETE, SIGN AND         full title as such.  If a corporation, please
  DATE THE AFFIDAVIT         sign in full corporate name by President or
  IF APPLICABLE.             other authorized officer.  If a partnership,
                             please sign in partnership name by authorized
                             person.


                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.


AFFIDAVIT

UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO 
THE NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1999


<PAGE>
APPENDIX B                                                            PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999
                __________________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M. 
Loudermilk as Proxies or any one of them, each with the power to appoint his 
substitute, and hereby authorizes them to represent and to vote, as 
designated below, all the shares of common stock of AFLAC Incorporated held 
of record by the undersigned on February 23, 1999, at the Annual Meeting of 
the Shareholders to be held on Monday, May 3, 1999, at 10:00 a.m., or any 
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of seventeen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, 
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                        _____       _____          _____

  1. Paul S. Amos             7. Elizabeth J. Hudson   13. Barbara K. Rimer
  2. Daniel P. Amos           8. Kenneth S. Janke, Sr. 14. Henry C. Schwob
  3. J. Shelby Amos, II       9. Charles B. Knapp      15. J. Kyle Spencer
  4. Michael H. Armacost     10. Hisao Kobayashi       16. Glenn Vaughn, Jr.
  5. M. Delmar Edwards, M.D. 11. Yoshiki Otake         17. Robert L. Wright
  6. Joe Frank Harris        12. E. Stephen Purdom                       

2.  To consider and adopt an Amended and Restated Management Incentive Plan.
                                                  For     Against   Abstain
                                                _______   _______   _______

3.  Ratification of appointment of KPMG           For     Against   Abstain
    LLP as independent auditors.                _______   _______   _______

4.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting or any adjournment 
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3 AND 4.





<PAGE>
ACCT.#          PROXY #                 TOTAL SHARES     
According to the records      Sign here as name(s) appears on account:
of the Company you are        X ____________________________________________
entitled to the following     X ____________________________________________
number of votes:              Date _________________________________, 1999
                           Please sign exactly as name appears on account.
    VOTING RIGHTS          When shares are held by joint tenants, both must
                           sign.  When signing as attorney, executor, admin-
                           istrator, trustee or guardian, please give full
   ________________        title as such.  If a corporation, please sign in
                           full corporate name by President or other
                           authorized officer.  If a partnership, please
                           sign in partnership name by authorized person.

                           If you do not agree with the voting rights, 
                           check here ____ and complete, sign and date the
                           reverse side.

                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of 
Common Stock are entitled to one vote per share until they have been held by 
the same beneficial owner for a continuous period of greater than 48 months 
prior to the record date of the meeting, at which time they become entitled 
to ten votes per share.  Any transferee of a share of Common Stock where 
such share was transferred to the transferee by gift, devise or bequest or 
otherwise through the laws of inheritance, descent or distribution from the 
estate of the transferor or by distribution to a beneficiary of shares held 
in trust for such beneficiary, is deemed to be the same beneficial owner as 
the transferor.  Shares acquired as a direct result of a stock split, stock 
dividend or other distribution with respect to existing shares ("dividend 
shares") are deemed to have been acquired and held continuously from the 
date on which the shares with regard to which the dividend shares were 
issued were acquired.  Shares of Common Stock acquired pursuant to the 
exercise of a stock option are deemed to have been acquired on the date the 
option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed 
to have been held for less than 48 months and are entitled to one vote per 
share UNLESS this presumption is rebutted by providing evidence to the 
contrary to the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO 
REBUT THIS PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE 
BOARD OF DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS 
AFFIDAVIT.

     ONLY IF YOU DO NOT AGREE WITH THE VOTING RIGHTS shown on the front of 
this Proxy should you complete the following:

AFFIDAVIT
UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO 
THE NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 1999



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