AFLAC INC
PRE 14A, 2000-02-25
ACCIDENT & HEALTH INSURANCE
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<PAGE>

                       NOTICE AND PROXY STATEMENT


                           AFLAC INCORPORATED
                         WORLDWIDE HEADQUARTERS
                            1932 WYNNTON ROAD
                         COLUMBUS, GEORGIA 31999



                  NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD ON MONDAY, MAY 1, 2000


     The Annual Meeting of Shareholders of AFLAC Incorporated (the
"Company") will be held on Monday, May 1, 2000, at 10:00 a.m. at the
Columbus Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus,
Georgia, for the following purposes, all of which are described in the
accompanying Proxy Statement:

1.  To elect eighteen Directors of the Company to serve until the next
    Annual Meeting and until their successors are duly elected and
    qualified;

2.  To consider and act upon a proposal to amend Article IV of the Company's
    Articles of Incorporation, to increase the Company's authorized shares
    of $.10 par value Common Stock from 400,000,000 shares to 1,000,000,000
    shares.

3.  To consider and act upon the ratification of the appointment of KPMG LLP
    as independent auditors of the Company for the year ending December 31,
    2000; and

4.  To transact such other business as may properly come before the meeting
    or any adjournment thereof.

     The accompanying proxy is solicited by the Board of Directors of the
Company. The Proxy Statement and the Company's Annual Report for the year
ended December 31, 1999, are enclosed.

     The record date for the determination of shareholders entitled to vote
at the meeting is February 22, 2000, and only shareholders of record at the
close of business on that date will be entitled to vote at this meeting, and
any adjournment thereof.

YOUR VOTE IS IMPORTANT! WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE
MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN
THE ENCLOSED PREPAID ENVELOPE SO THAT WE MAY BE ASSURED OF A QUORUM TO
TRANSACT BUSINESS. IF YOU ATTEND THE MEETING, YOU MAY REVOKE YOUR PROXY AND
VOTE IN PERSON.

                                        By order of the Board of Directors,
                                           /s/Joey M. Loudermilk
                                        ----------------------------------
Columbus, Georgia                             Joey M. Loudermilk
March --, 2000                                    Secretary

                                    1
<PAGE>
                              AFLAC INCORPORATED


                               PROXY STATEMENT

                      FOR ANNUAL MEETING OF SHAREHOLDERS
                       TO BE HELD MONDAY, MAY 1, 2000


                     SOLICITATION AND REVOCATION OF PROXY

     This Proxy Statement is furnished to shareholders in connection with
the solicitation of proxies by the Board of Directors of AFLAC Incorporated
(the "Company") for use at the Annual Meeting of Shareholders to be held on
Monday, May 1, 2000, and any adjournment thereof, for the purposes set forth
in the accompanying Notice of Annual Meeting of Shareholders and described
in detail herein.  The meeting will be held at 10:00 a.m. at the Columbus
Museum (in the Patrick Theatre), 1251 Wynnton Road, Columbus, Georgia.

     All properly executed proxies will be voted in accordance with the
instructions contained thereon, and if no choice is specified, the proxies
will be voted FOR the election of all nominees named elsewhere in this Proxy
Statement and FOR approval of each other proposal set forth in the Notice of
Meeting. Any proxy may be revoked by the shareholder at any time before it
is exercised by giving written notice to that effect to the Secretary of the
Company or by signing a later-dated proxy. Shareholders who attend the
meeting may revoke any proxy previously granted and vote in person.

     This Proxy Statement and the accompanying proxy are being mailed to the
shareholders on or about March 17, 2000.

                              SOLICITATION OF PROXIES

     The cost of soliciting proxies will be paid by the Company. The Company
will make arrangements with brokerage firms, custodians and other
fiduciaries to send proxy materials to their principals, and the Company
will reimburse them for their mailing and related expenses. In addition to
solicitation by mail, certain officers and other employees of the Company,
who will receive no compensation for their services other than their regular
compensation, may solicit proxies by telephone and by personal contacts. In
addition, the Company has retained Corporate Investor Communications, Inc.
to assist in the solicitation of proxies for a fee of $8,500, plus
reimbursement of reasonable out-of-pocket expenses.

                           DESCRIPTION OF VOTING RIGHTS

     In accordance with the Company's Articles of Incorporation, shares of
the Company's Common Stock, par value $.10 per share (the "Common Stock"),
are entitled to one vote per share until they have been held by the same
beneficial owner for a continuous period of greater than 48 months prior to
the record date of the meeting, at which time they become entitled to 10
votes per share. Any transferee of a share of Common Stock where such share
was transferred to the transferee by gift, devise or bequest, or otherwise
through the laws of inheritance, descent or distribution from the estate of
the transferor, or by distribution to a beneficiary of shares held in trust
for such beneficiary, is deemed to be the same beneficial owner as the
transferor. Shares acquired as a direct result of a stock split, stock
dividend or other distribution with respect to existing shares ("dividend
                                    2
<PAGE>
shares") are deemed to have been acquired and held continuously from the
date on which the shares with regard to which the issued dividend shares
were acquired. Shares of Common Stock acquired pursuant to the exercise of a
stock option are deemed to have been acquired on the date the option was
granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed
to have been held for less than 48 months and are entitled to one vote per
share unless this presumption is rebutted by providing evidence to the
contrary to the Board of Directors of the Company. Shareholders desiring to
rebut this presumption should complete and execute the affidavit appearing
on the reverse side of their proxy. The Board of Directors reserves the
right to require evidence to support the affidavit.


               VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF


     Holders of record of Common Stock at the close of business on February
22, 2000, will be entitled to vote at the meeting. At that date, the number
of outstanding shares of Common Stock entitled to vote was 265,802,122.
According to the Company's records, this represents the following voting
rights:

     220,565,927    Shares @     1 Vote Per Share  =  220,565,927 Votes
      45,236,195    Shares @    10 Votes Per Share =  452,361,950 Votes
     -----------                                      -----------
     265,802,122    Shares                   Total    672,927,877 Votes


     Shareholders with one vote per share shown above can rebut the
presumption that they are entitled to only one vote as outlined in
"Description of Voting Rights" above. If all of the outstanding shares were
entitled to 10 votes per share, the total votes available would be
2,658,021,220. However, for the purposes of this Proxy Statement, it is
assumed that the total votes available to be cast at the meeting will be
672,927,877.

     The holders of a majority of the voting rights entitled to vote at the
meeting, present in person or represented by proxy, shall constitute a
quorum for the transaction of such business as shall come before the
meeting. Directors are elected by an affirmative vote of a plurality of
voting rights cast. In the case of the election of directors, under
applicable Georgia law, in tabulating the vote, votes withheld will be
disregarded and will have no effect on the outcome of the vote.  Pursuant to
Georgia law, the amendment to the Company's Articles of Incorporation must
be adopted by the affirmative vote of a majority of the outstanding voting
rights entitled to vote thereon.  In determining whether such proposal has
received the requisite number of affirmative votes, abstentions and broker
non-votes will have the same effect as a vote against the proposal.
Approval of all other matters to be considered at the meeting requires the
affirmative vote of holders of a majority of the voting rights present in
person or represented by proxy at the meeting.  Broker-non-votes and
abstentions are counted as "shares present" at the meeting in determining
whether a quorum exists.  Broker-non-votes, if any, have the effect of a
vote to withhold authority in connection with the election of directors
while broker-non-votes, if any, and abstentions have the effect of a vote
against other proposals at the meeting.
                                    3
<PAGE>
     No person, as of February 22, 2000, was the owner of record or, to the
knowledge of the Company, beneficially owned 5% or more of the outstanding
shares of Common Stock or of the available votes of the Company other than
as shown below:

                                                                     PERCENT
NAME AND                                                        PER-   OF
ADDRESS OF                                     AMOUNT OF        CENT  AVAIL-
BENEFICIAL               TITLE OF CLASS    BENEFICIAL OWNERSHIP  OF    ABLE
OWNER                     COMMON STOCK      SHARES      VOTES   CLASS  VOTES
- ----------               --------------    ---------- --------- ----- ------
Oppenheimer Capital*    1 Vote Per Share  17,613,677  17,613,677  6.6   2.6
Oppenheimer Tower
World Financial Center
New York, NY 10281

FMR Corp.**             1 Vote Per Share  16,047,965  16,047,965  6.0   2.4
82 Devonshire Street
Boston, MA 02109

Daniel P. Amos***     10 Votes Per Share   4,186,182  41,861,820
1932 Wynnton Road      1 Vote Per Share    1,536,766   1,536,766
Columbus, GA 31999                         ---------  ----------
                                           5,722,948  43,398,586  2.1   6.4

     (*) This information is derived from Schedule 13G, dated February 10,
2000, filed with the Securities and Exchange Commission by Oppenheimer
Capital, a Delaware general partnership. Includes shares held by certain
investment advisory clients and discretionary accounts of Oppenheimer
Capital.

     (**)This information is derived from Schedule 13G, dated February 14,
2000, filed with the Securities and Exchange Commission by FMR Corp.
According to the Schedule 13G, FMR Corp. may be deemed to be controlled by
Edward C. Johnson 3d and Abigail P. Johnson and family members.  Includes
shares beneficially owned by various subsidiaries of FMR Corp.

     (***) Includes options to purchase 1,895,450 shares (and 8,922,506
available votes) which are exercisable within 60 days.


                          SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth, as of February 22, 2000, the number of
shares and percentage of outstanding Common Stock beneficially owned by
certain executive officers named in the "Summary Compensation Table" below
(the "Named Executive Officers"), and Directors and executive officers as a
group. The beneficial ownership of directors and of the remaining Named
Executive Officers is set forth below in the information provided for
director nominees in "Election of Directors." The number of shares of Common
Stock shown are those deemed "beneficially owned," as determined under Rule
13d-3 promulgated by the Securities and Exchange Commission under the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and the
information is not necessarily indicative of beneficial ownership for any
other purpose. Under such rule, beneficial ownership includes any shares as
to which a person, directly or indirectly, through any contract,
arrangement, understanding, relationship or otherwise, has sole or shared
voting power or investment power, and also any shares that the person has
                                    4
<PAGE>
the right to acquire within 60 days through the exercise of any option,
warrant or right, through conversion of any security, or pursuant to the
automatic termination or power of revocation of a trust, discretionary
account or similar arrangement.


                    Common Stock Beneficially Owned and
                      Approximate Percentage of Class
                         as of February 22, 2000


                                               Percent               Percent
Name                              Shares (1)  of Shares   Votes(1)  of Votes
- ----                             ---------   ---------   -------   ---------

Joseph P. Kuechenmeister          66,342         *         540,669       .1

Kriss Cloninger, III             419,820         .2      3,421,806       .5

All Directors and executive
officers as a group
(31 persons)                  15,659,153        5.8    119,688,256     17.0

* Percentage not listed if less than .1%

(1)  Includes options to purchase shares (and available votes), which are
     exercisable within 60 days, for Joseph P. Kuechenmeister, 35,827
     (358,270); Kriss Cloninger, III, 299,389 (2,243,893); and for all
     Directors and executive officers as a group, 4,836,160 (32,585,167).


                           1. ELECTION OF DIRECTORS

     The Company proposes that the following eighteen individuals be elected
to the Board of Directors of the Company. The persons named in the following
table have been nominated by the Nominating Committee of the Board of
Directors for election as Directors and, if elected, are willing to serve as
such until the next Annual Meeting of Shareholders and until their
successors have been elected and qualified. It is intended that the persons
named in the accompanying proxy, or their substitutes, will vote for the
election of these nominees (unless specifically instructed to the contrary).
However, if any nominee at the time of the election is unable or unwilling
to serve or is otherwise unavailable for election, and in consequence
another nominee is designated, the persons named in the proxy, or their
substitutes, will have discretionary authority to vote or refrain from
voting in accordance with their judgment on such other nominees. The Board
of Directors has no reason to believe that any of the persons nominated will
be unable or unwilling to serve.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION
               OF EACH OF THE BELOW-LISTED NOMINEES AS DIRECTORS







                                    5

<TABLE>
The following information is provided with respect to the nominees:
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 22,  OF OUT-   RUARY 22,    OF
                                                                     FIRST      2000       STANDING    2000    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               --- --------  ------------  --------  ---------  -------
<S>                      <C>                                    <C>  <C>     <C>           <C>      <C>         <C>
Paul S. Amos             Chairman, the Company and AFLAC**       73   1956    1,517,168       .6    15,171,680    2.3

Daniel P. Amos           Chief Executive Officer, the Company    48   1983    5,722,948      2.1    43,398,586    6.4
                         and AFLAC; President, the Company
                         and AFLAC; Director, The CIT Group,
                         Inc., Livingston, NJ; Director,
                         Georgia Power Company, Atlanta, GA

J. Shelby Amos, II       Alabama/West Florida State Sales        47   1983      712,859       .3     6,903,980    1.0
                         Coordinator, AFLAC

Michael H. Armacost      President, The Brookings Institution,   62   1994       42,350        *       315,500      *
                         Washington D.C., since October 1995;
                         Professor, Asia/Pacific Research
                         Center, Stanford University, Stanford,
                         CA, from 1993 until September 1995;
                         Former U.S. Ambassador to Japan

M. Delmar Edwards, M.D.  Retired Vice President and              73   1990       52,990        *       421,900     .1
                         Assistant to the Chairman, Columbus
                         Regional Healthcare System, Inc.,
                         Columbus, GA; Retired Director, First
                         Union National Bank of Georgia,
                         Columbus, GA; Trustee, Columbus State
                         University, Columbus, GA; Trustee,
                         Morehouse School of Medicine,
                         Atlanta, GA

Joe Frank Harris         Distinguished Executive Fellow,         64   1991      103,874        *       930,740     .1
                         Georgia State University, Atlanta,
                         GA; Chairman of the Board, Harris
                         Georgia Corp., Cartersville, GA;
                         Director, Bankhead Enterprises, Inc.,
                         Atlanta, GA; Former Governor of the
                         State of Georgia

                                                                 6
</TABLE>
<TABLE>
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 22,  OF OUT-   RUARY 22,    OF
                                                                     FIRST      2000       STANDING    2000    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               ---  -------  ------------ --------  ---------  --------
<S>                      <C>                                    <C>  <C>     <C>           <C>       <C>       <C>
Elizabeth J. Hudson      Sr. Vice President, Corporate          50   1990      101,660       *        908,600     .1
                         Communications, iVillage, Inc.,
                         New York, NY, since June 1999;
                         Director, Spencer Stuart, from
                         January 1998 until May 1999;
                         Senior Vice President, Corporate
                         Communications, The Readers Digest
                         Association, Inc., from May 1996 until
                         December 1997; Executive Producer,
                         NBC Productions, until May 1996

Kenneth S. Janke, Sr.    President, Chief Executive Officer,     65   1989       98,201       *        642,465    .1
                         National Association of Investors
                         Corp., Madison Heights, MI; President
                         and Director, NAIC Growth Fund,
                         Madison Heights, MI

Charles B. Knapp         Partner, Heidrick & Struggles, since    53   1990       45,000       *        342,000    .1
                         January 2000; Senior Fellow,
                         Associations of Governing Boards of
                         Universities and Colleges, from August
                         1999 until January 2000; President
                         Aspen Institute, Washington, D.C.,
                         from July 1997 until June 1999;
                         President, The University of Georgia,
                         Athens, GA, until July 1997

Takatsugu Murai          Senior Managing Director, The Dai-Ichi  56   (4)     1,500,000        .6    1,500,000    .2
                         Kangyo Bank Ltd., Tokyo, Japan since
                         May 1998; Managing Director, The
                         Dai-Ichi Kangyo Bank Ltd., from May
                         1997 until April 1998; Head, London
                         Branch, The Dai-Ichi Kangyo Bank Ltd.,
                         from May 1995 until April 1997;
                         Director, The CIT Group, Inc.,
                         Livingston, NJ

                                                                 7
</TABLE>
<TABLE>
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 22,  OF OUT-   RUARY 22,    OF
                                                                     FIRST      2000       STANDING    2000    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               ---  -------  ------------  --------  --------  --------
<S>                      <C>                                    <C>  <C>     <C>           <C>       <C>        <C>
Yoshiki Otake            Chairman, AFLAC Japan, since January    60   1986      705,582       .3     6,395,396    .9
                         1995; President, AFLAC Japan, until
                         December 1994; Vice Chairman, AFLAC
                         International, Inc.

E. Stephen Purdom        Executive Vice President, AFLAC,        52   1987      230,769       .1     1,668,051    .2
                         Since October 1994; Medical Director,
                         Columbus Clinic, Columbus, GA, until
                         September 1994; Senior Vice President
                         and Medical Director, AFLAC, until
                         October 1994; Director, Trust
                         Company Bank, Columbus, GA

Barbara K. Rimer         Director, Cancer Control and            51   1995       42,442       *        315,340     *
                         Population Sciences, National
                         Cancer Institute, Bethesda,
                         MD, since December 1997; Director,
                         Cancer Control Research, Duke
                         Comprehensive Cancer Center,
                         Durham, NC, until December 1997

Marvin R. Schuster       Chairman of the Board, Schuster         62   (4)        10,000       *        10,000      *
                         Enterprises, Inc., (Owner 57 Burger
                         King restaurants) Columbus, GA
                         Chief Executive Officer, Schuster
                         Enterprises, Inc., until October 1999;
                         Director, Columbus Bank & Trust and
                         Synovus Trust Companies, Columbus, GA

Henry C. Schwob          President, Schwob Realty Company,       72   1965      636,256       .2     6,064,671     .9
                         Columbus, GA; Director, First Union
                         National Bank of Georgia, Atlanta, GA

J. Kyle Spencer          President, Spencer Investment Company,  73   1968      851,019       .3     8,401,290    1.2
                         Columbus, GA; Retired Director, First
                         Union National Bank of Georgia,
                         Columbus, GA; Retired Chairman of the
                         Board, Bank South N.A., Columbus, GA
                                                                 8</TABLE>
<TABLE>
<CAPTION>
                                                                              SHARES OF
                                                                             COMMON STOCK             VOTING
                                                                             BENEFICIALLY             RIGHTS
                                                                               OWNED ON    PERCENT    ON FEB-   PERCENT
                                                                     YEAR    FEBRUARY 22,  OF OUT-   RUARY 22,    OF
                                                                     FIRST      2000       STANDING    2000    AVAILABLE
NAME                     PRINCIPAL OCCUPATION (1)               AGE  ELECTED  (2) (3)       SHARES     (2)       VOTES
- ----                     ------------------------               ---  -------  ------------  --------  --------  --------
<S>                      <C>                                    <C>  <C>     <C>           <C>       <C>        <C>
Glenn Vaughn, Jr.        Retired Chairman of the Board,          70   1990       79,118       *        683,180     .1
                         Columbus Ledger-Enquirer,
                         Columbus, GA

Robert L. Wright         Chief Executive Officer, Dimensions     62   1999        8,300       *          8,300     *
                         International, Alexandria, VA;
                         Chairman, Dimensions International,
                         since July 1999, President, Dimensions
                         International, until June 1999;
                         Director, Riggs Bank, Washington, D.C.

(*)     Percent not listed if less than .1%
(**)    American Family Life Assurance Company of Columbus ("AFLAC") is a wholly owned subsidiary of the Company.


(1)     Unless specifically noted, the respective Director or nominee has held the occupation for at least five years.

(2)     Includes options to purchase shares (and available votes), which are exercisable within 60 days, for Daniel P.
        Amos, 1,895,450 (8,922,506); J. Shelby Amos, II, 42,000 (312,000); Michael H. Armacost, 23,880 (130,800);
        M. Delmar Edwards, 22,000 (112,000); Joe Frank Harris, 98,250, (874,500); Elizabeth J. Hudson, 98,250 (874,500);
        Kenneth S. Janke, Sr., 42,000 (312,000); Charles B. Knapp, 98,250 (874,500); Yoshiki Otake, 225,000 (2,250,000);
        E. Stephen Purdom, 60,071 (60,071); Barbara K. Rimer 42,000 (312,000); Henry C. Schwob, 42,000 (312,000);
        J. Kyle Spencer, 42,000 (312,000); Glenn Vaughn, Jr., 73,250 (624,500); and Robert L. Wright 2,000 (2,000).

(3)     All stock is owned solely and directly by the nominee except as follows:

        Paul S. Amos, 214,836 shares owned by spouse; 16,680 shares owned by his minor grandchild with Mr. Amos as
        custodian; 339,900 shares owned by trusts with Mr. Amos as trustee; and 10,000 shares owned by the Paul S. Amos
        Family Foundation, Inc.

        Daniel P. Amos, 123,536 shares owned by spouse; 2,109,779 shares owned by a partnership of which Mr. Amos is a
        partner; 694,265 shares owned by trusts with Mr. Amos as trustee; 289,049 shares owned by trusts with his wife
        as trustee; 422,100 shares owned by the Daniel P. and Shannon Amos Foundation, Inc.; and 10,000 shares owned by
        the Paul S. Amos Family Foundation Inc..  Does not include 11,008 shares owned by a trust with his wife as
        trustee of which Mr. Amos disclaims beneficial ownership.


                                                                 9
<PAGE>

        J. Shelby Amos, II, 233,907 shares owned by his children with Mr. Amos as trustee; and 21,630 shares owned by a
        corporation of which Mr. Amos is a controlling shareholder.

        M. Delmar Edwards, 18,280 shares owned by a trust with Dr. Edwards as trustee.

        Elizabeth J. Hudson, 3,410 shares owned jointly with spouse.

        Kenneth S. Janke, Sr., 23,083 shares owned by a trust with Mr. Janke as trustee; 5,790 shares owned by a trust
        with his wife as trustee; 19,400 shares owned by a partnership of which Mr. Janke is a partner; 7,500 shares
        owned by the NAIC Growth Fund of which Mr. Janke is President; and 428 shares owned by an investment club of
        which Mr. Janke is a member.

        Charles B. Knapp, 3,000 shares owned by spouse.

        Takatsugu Murai, 1,500,000 shares owned by The Dai-Ichi Kangyo Bank, Ltd.; Mr. Murai shares the power to vote
        these shares.

        E. Stephen Purdom, 15,100 shares owned by minor child with Mr. Purdom as custodian.

        Barbara K. Rimer, 400 shares owned jointly with spouse; and 42 shares owned by spouse.

        Henry C. Schwob, 57,629 shares owned by spouse; and 1,610 shares owned by his children with spouse as custodian.

        J. Kyle Spencer, 96,938 shares owned by spouse; 125,563 shares owned by trusts with Mr. Spencer's son as
        trustee; 25,000 shares owned by a partnership of which Mr. Spencer is a partner.

        Glenn Vaughn, Jr., 3,994 shares owned jointly with spouse; and 1,874 shares owned by spouse.

(4)     First year nominated.

        Daniel P. Amos is the son of Paul S. Amos.  J. Shelby Amos, II is the nephew of Paul S. Amos.  Daniel P. Amos
        and J. Shelby Amos, II are cousins.  Kenneth S. Janke, Sr. is the father of Kenneth S. Janke Jr., an executive
        officer of the Company.  No other family relationships exist among any other executive officers or Directors.













                                                                 10
</TABLE>

<PAGE>
               SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Pursuant to Section 16 of the Exchange Act, as amended, executive
officers, directors and holders of more than 10% of the Common Stock are
required to file reports of their trading in Company equity securities with
the Securities and Exchange Commission.

     Based solely on its review of the copies of such reports received by
the Company, or written representations from certain reporting persons that
no reports on Form 5 were required for those persons, the Company believes
that during the last fiscal year all Section 16 filing requirements
applicable to its reporting persons were complied with, except as set forth
below.

     Mr. M. Delmar Edwards failed to file on a timely basis one Form 4
relating to one transaction in the Company's Stock.










































                                    11
<PAGE>
           BOARD AND COMMITTEE MEETINGS AND DIRECTORS' COMPENSATION

     During 1999, the Board of Directors met six times, and all Directors
attended more than 75% of the meetings of the Board and of the Board
Committees on which they served.

     The following Directors were members of the respective committees
during the past year:

         AUDIT                 COMPENSATION             NOMINATING

    J. Kyle Spencer         Gov. Joe Frank Harris     Paul S. Amos
    Kenneth S. Janke, Sr.   M. Delmar Edwards, M.D.   Daniel P. Amos
    Elizabeth J. Hudson     Glenn Vaughn, Jr.         J. Shelby Amos, II
    Henry C. Schwob         Robert L. Wright          Barbara K Rimer
                                                      Charles B. Knapp

     The Audit Committee, which met four times during 1999, is charged with
the duties of assuring that proper guidelines are established for the
dissemination of financial information; meeting periodically with, and
reviewing recommendations of, the Company's independent and internal
auditors; meeting periodically with management with respect to the Company's
system of internal controls and accounting systems used by the Company;
determining that no restrictions are placed on the scope of the examination
of the financial statements by the independent auditors; reviewing
consolidated financial statements; and performing any other duties or
functions deemed appropriate by the Board.  The Committee also recommends to
the Board of Directors the appointment of the Company's principal
independent auditors.  At least annually, the Committee reviews the services
performed and the fees charged by the independent auditors.

     The independent auditors have direct access to the Committee and may
discuss any matters that arise in connection with their audits, the
maintenance of internal controls and any other matters relating to the
Company's financial affairs.  The Committee may authorize the independent
auditors to investigate any matters that the Committee deems appropriate and
may present its recommendations and conclusions to the Board.

     The Nominating Committee met once during 1999 to recommend nominees for
election as Directors at the Annual Meeting of Shareholders.  The Committee
will consider, as potential nominees, persons recommended by shareholders in
accordance with the procedures set forth in the Company's By-Laws.  The
Company's By-Laws provide that a shareholder nominating persons for election
to the Board, in general, must give notice thereof in writing to the
Secretary of the Company not less than 60 nor more than 90 days prior to the
anniversary date of the immediately preceding annual meeting of
shareholders; provided, however, that in the event that the annual meeting
is called for a date that is not within 30 days before or after such
anniversary date, notice by the shareholder to be timely must be so received
not later than the close of business on the 10th day following the day on
which such notice of the date of the annual meeting was mailed or such
public disclosure was made, whichever first occurs.

     Each Director of the Company receives $20,000 annually for service as
such.  A Director serving on one or more committees who is not an officer of
the Company receives an additional $7,200 annually for that service ($2,400
if an officer).  Each Director also receives $2,000 for attendance at each

                                    12
<PAGE>
meeting of the Board of Directors.  In addition, the chairmen of the
Compensation and Audit Committees receive annually $10,000 and $12,000,
respectively.

     During 1999, Mr. Henry C. Schwob received $48,237 for providing
consulting services to AFLAC's Investment Committee.

     Directors who are not also employees of the Company or its subsidiaries
have been granted non-qualified stock options pursuant to the Amended 1985
Stock Option Plan (the "1985 Plan") and the 1997 Stock Option Plan (the
"1997 Plan").  The exercise price for the options is the fair market value
of the Common Stock on the date of grant.  In years prior to 1993, aggregate
stock options, ranging from 15,000 to 40,000 per Director, were granted by
the Directors' Stock Option Committee, which determined the value of each
Director's continuing service to the Company based on experience gained from
the number of years already served.  The stock options granted prior to 1993
vested over a four-year period, contingent upon the shareholders re-electing
the Director to the Board of Directors. Options vest in full upon the death
or disability of the Director.  Pursuant to amendments to the 1985 Plan
approved by shareholders at the 1994 annual meeting, each new non-employee
director, including any advisory director, was granted an option to purchase
10,000 shares of Common Stock as of the earlier of the date such individual
was appointed to the Board or the date of the first annual meeting of
shareholders at which such Director was elected to the Board.  In addition
to grants from the 1985 Plan, the 1997 Plan, approved by shareholders at the
1997 annual meeting, provides for two automatic grants of 10,000 shares each
as of August 1, 1997, and August 1, 2002, as well as the first-time grant to
newly appointed or elected non-employee directors.  Options granted to each
non-employee director will become exercisable in cumulative installments of
20% of the shares of Common Stock covered thereby as of the date of the
grant, and an additional 20% as of each of the next four anniversaries of
the date of the option grant to the extent the non-employee director
continues to be a director as of that date, provided, however, that upon
cessation of service by reason of retirement, a non-employee director will
become immediately vested in all outstanding options that have not yet
expired. The exercise price of all shares of Common Stock subject to options
granted to non-employee directors will be 100% of the fair market value of
such shares as of the date of grant.

     The Company maintains a retirement plan for non-employee directors who
have attained age 55 and completed at least five years of service as a non-
employee director. The annual benefit paid to a non-employee director upon
retirement (or to his or her spouse in the event of death prior to
retirement or prior to completion of payments under the plan) is equal to
the director's compensation in the twelve months preceding retirement,
including retainer and regular Board member fees, but excluding committee
fees, paid for a period of time equal to the number of completed years
served as a non-employee director.


                      COMPENSATION COMMITTEE REPORT

     This report on the compensation policies, components and decisions of
the Company for 1999 with respect to the Company's executive officers is
presented by the Compensation Committee of the Company, which was made up of
four members, consisting of Governor Joe Frank Harris, Chairman of the
Compensation Committee, Mr. Glenn Vaughn, Jr., Dr. M. Delmar Edwards and
Robert L. Wright, from May 3, 1999.  All such members of the Compensation
                                    13
<PAGE>
Committee are outside Directors as defined by Section 162(m) ("Section
162(m)") of the Internal Revenue Code of 1986 as amended (the "Code").  The
function of the Compensation Committee is to approve current compensation
arrangements for executive officers of the Company who are also members of
the Board of Directors, including among the Named Executive Officers,
Messrs. Daniel P. Amos, Paul S. Amos and Yoshiki Otake.  The Compensation
Committee determines all aspects of compensation for executive officers who
are members of the Board with respect to stock options, and under the
Company's Management Incentive Plan with respect to all executive officers
(as defined therein and including the Named Executive officers other than
Mr. Joseph P. Kuechenmeister, who does not participate in that plan).  Other
compensation decisions for executive officers are made by the Chief
Executive Officer, Mr. Daniel P. Amos.  The Compensation Committee met a
total of two times over the past fiscal year.

                    Compensation Policies and Goals

     The Company's goal is to retain, motivate and reward management of the
Company through its compensation policies and awards, while aligning their
interests more closely with those of the Company and its shareholders.  With
respect to the retention of management, the Company seeks to attract and
retain the highest caliber of management by offering, in addition to other
intangible non-monetary benefits, total compensation that is comparable to
that offered by its competitors.  The Company believes that it is also
important to provide compensation components that accrue to the benefit of,
and provide security to, its management over the long term, such as pension
benefits, to promote the retention of management.  To align the interest of
management more closely with that of the Company and to motivate and reward
individual initiative and effort, the Company seeks to promote performance-
based compensation so that contribution to the Company as a whole, as well
as the attainment of individual performance goals, is rewarded.  Through the
use of performance-based plans that reward attainment of division or Company
goals, the Company seeks to foster an attitude of teamwork, and the use of
tools like equity ownership is important to ensure that the efforts of
management are consistent with the objectives of shareholders.  Through the
use of stock options, the Company seeks to promote increased equity
ownership by management in the Company.

                         Compensation Components

     At present, the compensation of the executive officers of the Company
consists of a combination of salary, incentive bonuses, stock options,
contributions to or accruals for benefit plans, and participation in various
other plans, such as the Company's 401(k) plan, as well as medical and other
personal benefits typically offered to executives at large corporations.

     Salaries.  In 1999, salaries for executive officers generally were
increased at an average rate of 4.5% to reflect both a cost-of-living
increase and to recognize the Company's favorable performance in fiscal 1998
(as described below).  With respect to Mr. Daniel P. Amos, no change in
salary was made, despite the findings of a 1999 report (the "Consultant
Report") prepared for purposes of compensation evaluation by an independent
compensation consultant (the "Consultant") as to the favorable comparative
performance of the Company.  The Consultant had been retained by the
Compensation Committee to evaluate the total compensation of the Company's
top five compensated executives, to critique the Company's executive
compensation program in relation to data from other companies and to

                                    14
<PAGE>
identify trends in executive compensation.  The Consultant Report compared
the Company with a peer group of 16 generally successful industry-related
companies of relative size (generally one-third to three times the Company's
sales size) in the areas of asset and revenue size, net income, premium
income, earnings per share, return on average equity, return on average
assets and total shareholder return, and found that the Company's
performance significantly exceeded that of the peer group on virtually all
bottom line and return measures, ranking the Company second in composite
performance (and first if the effect of the yen/dollar currency exchange
rate were excluded).  The comparator insurance companies were identified to
the Compensation Committee by the Consultant as appropriate comparators to
the Company from a business standpoint and for executive talent.  The peer
group included members of the S&P Life Insurance Index, which is one of the
indices used in the Company's "Stock Performance Graph" (see page 13), but
also includes a broader group of companies including those historically
viewed by the Company as its most direct competitors and certain other
insurers generally having an A.M. Best rating of A or higher, as deemed
appropriate for comparative compensation purposes.

     Despite the Company's superior comparative performance, in light of
limits on tax deductibility for executive compensation under Section 162(m)
and the desire to emphasize stock compensation in lieu of cash compensation,
the Compensation Committee determined that a salary increase for Mr. Daniel
P. Amos at this time was not appropriate.  Instead, the decision was made to
maintain Mr. Daniel P. Amos' salary and to increase the emphasis on long-
term equity compensation in his overall compensation through the use of a
stock option grant (described below) as additional compensation.  In 1999
the salary for Mr. Paul S. Amos was increased by 5% based on the Company's
comparative superior performance in 1998 and the desire to adequately
compensate him for his value to the Company.  Given that Mr. Paul S. Amos is
relatively near retirement age, the Compensation Committee determined that a
salary increase in his case was appropriate, despite the deductibility
considerations of Section 162(m), rather than an option grant or the use of
other long-term compensation.

     Bonuses.  Under the Company's Management Incentive Plan for 1999, cash
bonuses in an amount equal to 15% to 100% of salary, with respect to the
Company and its subsidiaries' executive officers generally, and with respect
to Messrs. Daniel P. Amos and Paul S. Amos, pursuant to their employment
agreements, are paid on the basis of the attainment of target annual
performance goals for the Company and, generally speaking, personal goals.
None of the Named Executive Officers, however, have personal goals.  In the
event that specified performance goals are achieved, the participating Named
Executive Officers, including Messrs. Daniel P. Amos and Paul S. Amos, may
earn up to 100% of salary as a cash bonus (the "Capped Amount").  The
establishment of the percentage of salary that such bonus may constitute
upon the attainment of target goals for Messrs. Daniel P. Amos and Paul S.
Amos, was based on the recognition by the Compensation Committee that the
bonus goals are set very aggressively, that such performance-based
compensation should account for a substantial proportion of the total
compensation for these top two executives of the Company, and with respect
to Mr. Daniel P. Amos, the limitations on his salary under Section 162(m)
which have resulted in an increase in the proportion of his compensation
based on performance of the Company.

     The performance goals are established on the basis of recommendations
by management, and the awards, if attained, are paid in the following year.
With respect to 1999, the Compensation Committee established Company
                                    15
<PAGE>
performance goals for executive officers, including the CEO, based on, among
other things, operating earnings per share (excluding effects of currency
fluctuations), premium income, increases in new sales, operating expense
controls, pretax operating earnings, and, in the case of most executive
officers other than the Named Executive Officers, personal goals.  (In
connection with compliance with Section 162(m), the Compensation Committee
deemed it appropriate that the bonus components of the Named Executive
Officers were based on objective Company performance goals rather than more
subjective personal goals.)  With respect to Messrs. Daniel P. Amos and Paul
S. Amos, 50% of the target award was attributed to the earnings-per-share
goal, while the other Company performance goals accounted for 50% of the
total possible award in 5% to 20% increments.  With respect to each Company
performance goal, a minimum, target and maximum performance level is
specified, the attainment of which determines the amount paid with respect
to each performance goal.  The bonus percentage is decreased or increased to
the extent the Company performance levels meet the minimum levels or exceed
target levels as the case may be, up to the maximum performance levels.
Payment on attainment of any particular performance goal may occur
independently of (i.e., is not contingent upon) attainment of any other
performance goal.  For the year ended December 31, 1999, all of the Named
Executive Officers achieved bonus levels over the target bonus levels but
below maximum bonus levels, reflecting the fact that Company performance
levels generally exceeded target levels.

     Other Benefits and Actions.  The Company maintains (i) its 1985 and
1997 Plans pursuant to which officers and other employees are or have been
granted options to purchase Company stock; (ii) its Retirement Plan for
senior officers (the "Retirement Plan"), which provides lifetime retirement
and medical benefits to plan participants; (iii) its Executive Deferred
Compensation Plan; and (iv) its Supplemental Executive Retirement Plan (the
"SERP") for certain key executives of the Company and certain subsidiaries
who do not participate in the Retirement Plan, which provides for certain
pension benefits in the event of termination (other than for cause), upon
death, after age 55 or in certain change-in-control situations.  Certain
Named Executive Officers are participants in the Retirement Plan or in the
SERP, but not both.  The executive officers of the Company may also
participate in the Company's nondiscriminatory 401(k) plan and a
noncontributory defined benefit pension plan covering substantially all
employees.

     In its evaluation of executive compensation, the Consultant Report
found that, despite the Company's superior performance compared to the
comparison group, total compensation for the Company's five highest paid
executives is significantly below the median of their counterparts in the
comparison group, primarily due to the Company's conservative use of long-
term incentives.  As defined by the Consultant, total compensation includes
total cash compensation (as to which the Company is above the median of its
counterparts but below the 75% percentile), plus the annualized value of
long-term incentives.  To address this conclusion and on the recommendation
of the Consultants Report, in 1999, the Compensation Committee approved
options grants exercisable for a total of 565,750 shares of Common Stock
under the 1997 Plan to officers of the Company, including a grant of options
to Mr. Daniel P. Amos exercisable for 380,000 shares at fair market value on
the date of grant.  As noted above, this reflects the Compensation
Committee's decision to shift a greater portion of his compensation to long-
term stock-based compensation and as well as (a) the Company's comparative
superior performance in 1998, (b) the Compensation Committee's decision not

                                    16
<PAGE>
to increase Mr. Daniel P. Amos' salary in 1999, (c) the fact that
compensation in the form of stock options contains a higher level of risk to
the executive (compared to a cash salary increase), (d) the Consultant
Report finding that the annualized present value of Mr. Daniel P. Amos'
stock options was 273% of his salary, a level well below the 420% median for
his counterparts in the comparison companies, and (e) Mr. Daniel P. Amos'
option exercises over the past year, and the desire to maintain Mr. Daniel
P. Amos' equity position in the Company (given that the Company does not
provide for an automatic reload of options upon exercise).

     In addition, in order to assure that benefits payable to participants
in the Company SERP are not diminished as a result of any deferrals of
compensation under the Company's Executive Deferred Compensation Plan, the
SERP was amended to define "annual compensation" to include amounts deferred
by the Company pursuant to a salary reduction agreement under the Deferred
Compensation Plan.

     The Compensation Committee believes that the executive compensation
policies serve the best interests of the shareholders and the Company.  The
bonus and stock option components of compensation for Company executives are
intended to be directly related to and commensurate with Company
performance.

     In connection with making decisions on executive compensation, the
Compensation Committee will take into account, as one of the factors which
it considers, the provisions of Section 162(m), which limits the
deductibility by the Company of certain categories of compensation in excess
of $1,000,000 paid to certain executive officers.  The Compensation
Committee may (and, as described above, has), however, determined to
authorize compensation arrangements that exceed the $1,000,000 deductibility
cap imposed by Section 162(m).  In this connection, the 1985 Plan, the 1997
Plan and the Management Incentive Plan presently conform to the requirements
of Section 162(m) so that stock option grants and Management Incentive Plan
awards are performance-based and not subject to the deduction limitation
contained in Section 162(m).

                           Compensation Committee

                       Governor Joe Frank Harris - Chairman
                              M. Delmar Edwards
                              Glenn Vaughn, Jr.
                        Robert L. Wright (From May 3, 1999)















                                    17

<TABLE>
<CAPTION>
                                             SUMMARY COMPENSATION TABLE
                                  ANNUAL COMPENSATION                 LONG-TERM COMPENSATION AWARDS
                                                                              AWARDS              PAYOUTS
NAME AND                                                    OTHER      RESTRICTED  SECURITIES
PRINCIPAL                                                   ANNUAL        STOCK    UNDERLYING      LTIP      ALL OTHER
POSITION                  YEAR    SALARY       BONUS      COMPENSATION   AWARD(S)   OPTIONS       PAYOUTS   COMPENSATION
                                  ($)(1)      ($)(2)        ($) (3)       ($)        (#)          ($)        ($)(4)
- ------------------        ----    ---------  -----------  ------------ ----------   ---------     -------  ------------
<S>                       <C>     <C>        <C>          <C>          <C>         <C>            <C>       <C>
Daniel P. Amos            1999     995,000   1,605,930      159,543         -0-      380,000       -0-         5,988
President and CEO         1998     995,000     995,000      134,616         -0-      297,000       -0-         6,366
                          1997     995,000     995,000      132,559         -0-      190,000       -0-         6,316

Paul S. Amos              1999   1,357,026   2,162,508       91,721         -0-        -0-         -0-           195
Chairman                  1998   1,258,839   1,225,444       89,654         -0-        -0-         -0-        21,583
                          1997   1,168,581   1,157,039       95,150         -0-        -0-         -0-        22,879

Yoshiki Otake             1999     757,459     464,712       35,600         -0-        -0-         -0-        25,683
Chairman,                 1998     634,120     310,766       28,400         -0-        -0-         -0-        37,207
AFLAC Japan               1997     652,928     276,341       30,400         -0-        -0-         -0-        23,741

Joseph P. Kuechenmeister  1999     262,000     885,293       26,567         -0-        -0-         -0-         6,105
Sr. Vice President,       1998     262,000     789,620       33,091         -0-       25,000       -0-         7,410
Director of Marketing     1997     262,000     773,744        4,900         -0-        -0-         -0-         9,650

Kriss Cloninger, III      1999     475,000     598,738       34,498         -0-        -0-         -0-         6,723
Exec. Vice President      1998     450,000     450,000       20,826         -0-      125,000       -0-         7,414
And CFO                   1997     425,000     475,000       10,314         -0-        -0-         -0-         7,364

(1) Includes $1,357,026, $1,258,839 and $551,038 deferred salary in 1999, 1998 and 1997, respectively, for Mr. Paul S.
    Amos.

(2) Includes for all Named Executive Officers other than Mr. Joseph P. Kuechenmeister cash bonuses paid in 1998, 1999
    and 2000 under the Management Incentive Plan and other cash bonus payments. Includes as to Mr. Joseph P.
    Kuechenmeister Marketing Bonus for services rendered during 1997, 1998 and 1999.  Includes $2,145,548,$1,208,484 and
    $1,140,079 deferred bonus in 1999, 1998 and 1997, respectively, for Mr. Paul S. Amos.

(3) Includes aircraft expenses of $33,676 in 1998, and consulting services of $49,520 in 1999 for Mr. Daniel P. Amos.
    Includes Board and Committee fees of $33,733, $32,400 and $30,400 in 1999, 1998 and 1997, respectively, for
    Mr. Daniel P. Amos and Mr. Paul S. Amos and tax services of $27,000 in 1998 and 1997, for Mr. Paul S. Amos.

(4) Includes premiums paid in 1999 for term life insurance in the amount of $1,188, $25,683, $1,305, and $1,923, for
    Mr. Daniel P. Amos, Mr. Yoshiki Otake, Joseph P. Kuechenmeister, and Mr. Kriss Cloninger, III, respectively, and
    Company-matching contributions to the 401(k) retirement plan in the amount of $4,800 for each of Mr. Daniel P. Amos,
    Mr. Joseph P. Kuechenmeister, Mr. Kriss Cloninger, III and $195 for Mr. Paul S. Amos. Includes premiums paid in 1998
    for term life insurance in the amount of $1,566, $21,583, $37,207 $2,610, and $2,614, for Mr. Daniel P. Amos, Mr.

                                                                18
<PAGE>
    Paul S. Amos, Mr. Yoshiki Otake, Mr. Joseph P. Kuechenmeister, and Mr. Kriss Cloninger, III, respectively, and
    Company-matching contributions to the 401(k) retirement plan in the amount of $4,800 for each of Mr. Daniel P. Amos,
    Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger, III. Includes premiums paid in 1997 for term life insurance in
    the amount of $1,566, $18,129, $23,741, $4,900, and $2,614 for Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Yoshiki
    Otake, Mr. Joseph P. Kuechenmeister, and Mr. Kriss Cloninger, III, respectively, and Company-matching contributions
    to the 401(k) retirement plan in the amount of $4,750 for each of Mr. Daniel P. Amos, Mr. Paul S. Amos, Mr. Joseph
    P. Kuechenmeister and Mr. Kriss Cloninger, III.







































                                                                 19
</TABLE>

<PAGE>
                           STOCK PERFORMANCE GRAPH


     The following graph compares the five-year performance of the Company's
Common Stock to the S & P 500 Index (S&P 500), the Dow Jones Industrial
Average (Dow Jones) and the Standard & Poor's Life Insurance Index (S&P Life).
The Standard & Poor's Life Insurance Index includes:  American General Life
Ins. Co., Conseco, Inc., Jefferson-Pilot Corp., Lincoln National Corp.,
Torchmark Corp., and UNUM Corp.  The graph assumes that the value of the
investment in the Company's Common Stock and each index was $100 at December
31, 1994, and that all dividends were reinvested.










(Stock Performance graph inserted here.)












                         Performance Graph Index
                               DECEMBER 31


                      1994      1995      1996      1997      1998      1999
                      ----      ----      ----      ----      ----      ----

AFLAC INCORPORATED     100       138       205       248       428       463

S&P 500*               100       138       169       226       290       351

DOW JONES              100       137       176       220       260       331

S&P LIFE               100       144       175       219       232       199

(All performance data provided by Research Data Group, Inc., San Francisco, CA
94107)

     (*)  On May 27, 1999, AFLAC Incorporated was included in the Standard &
Poor's 500 Index.  Therefore, the five-year cumulative return for the S&P
500 Index is shown in addition to the Dow Jones Industrial Average.



                                    20
<PAGE>
                     RETIREMENT PLANS FOR KEY EXECUTIVES

     Participants in the Retirement Plan receive full compensation for the
first 12 months after retirement. Thereafter, the participants may elect to
receive annual lifetime retirement benefits equal to 60% of their final
compensation, or 54% of such compensation with 1/2 of such amount to be paid
to their spouses for a specified period after death of the participant.
Final compensation is deemed to be the higher of (i) the compensation paid
during the last 12 months of active employment with the Company, or (ii) the
highest compensation received in any calendar year of the last three years
preceding the date of retirement. Compensation under this plan is defined to
be base salary plus bonus. All benefits are subject to annual cost-of-living
increases as the Compensation Committee may approve. Retired participants
and their spouses are also entitled to receive full medical expense benefits
for their lifetimes. The benefits payable under the plan are not subject to
Social Security or defined benefit pension plan offsets.

     Generally, no benefits are payable until the participant accumulates 10
years credited service at age 60 or 20 years credited service. Reduced
benefits may be paid to a participant who retires (other than for
disability) before age 65 with less than 20 years credited service.

     Mr. Daniel P. Amos and Mr. Paul S. Amos are covered by this plan. AFLAC
has entered into a similar agreement with Mr. Yoshiki Otake. Mr. Daniel P.
Amos, Mr. Paul S. Amos and Mr. Yoshiki Otake have 26, 45 and 25 years,
respectively, of credited service.

                  RETIREMENT PLAN FOR SENIOR OFFICERS TABLE
                           (all $ in thousands)
                            YEARS OF SERVICE

 COMPENSATION           20             25             30             35
 ------------          ----           ----           ----           ----
   $1,000            $  600         $  600         $  600         $  600
    1,250               750            750            750            750
    1,500               900            900            900            900
    1,750             1,050          1,050          1,050          1,050
    2,000             1,200          1,200          1,200          1,200
    2,250             1,350          1,350          1,350          1,350
    2,500             1,500          1,500          1,500          1,500
    2,750             1,650          1,650          1,650          1,650
    3,000             1,800          1,800          1,800          1,800

     The Company maintains the SERP for certain key executives of the
Company and its subsidiaries who do not participate in the Retirement Plan.
Participation in the SERP is limited to key employees of the Company (and
its subsidiaries) designated by the Board of Directors of the Company from
time to time.  Participants generally must be employed with the Company or a
subsidiary at age 55, and with respect to participants who began
participating in the SERP after August 11, 1992, must also complete at least
15 years of employment with the Company or a subsidiary and participate in
the SERP for at least 5 years to be eligible to receive benefits under the
SERP.  The SERP includes a three-tiered benefit formula which provides for a
40% benefit upon retirement between the ages of 55 to 59, a 50% benefit upon
retirement between the ages 60 to 64 and a 60% benefit upon retirement for
ages 65 and over.  The benefit formula computes benefits using the average
of annual compensation for the three consecutive calendar years out of the
final ten consecutive calendar years of employment which yields the
                                    21
<PAGE>
highest average.  Average compensation is calculated using "Annual
Compensation," which is defined to include both base salary and bonuses for
a calendar year.  Under the terms of the plan, all benefit calculations are
subject to offset for amounts paid under the Company's defined benefit
pension plan.

     Benefits are generally payable in the form of an annuity for the life
of the participant.  However, a participant may elect a joint and survivor
annuity pursuant to which he or she will receive reduced benefits during his
or her lifetime and, after his or her death, his or her surviving spouse
will receive a monthly benefit equal to 50% of the amount that had been paid
to the participant. No benefits are payable to a participant whose
employment is terminated before age 55 except for certain terminations
following a "change in control." If a participant dies after age 55 but
before benefits are paid under the plan, his or her spouse will receive a
death benefit equal to 50% of the benefits that the participant would have
been entitled to receive had he or she retired on the day preceding the date
of his or her death. If a participant's employment is terminated for
"cause," he or she immediately forfeits all rights and entitlements under
the plan. The benefits payable under the plan are not subject to Social
Security offset; benefits are subject to offset for amounts paid under the
Company's defined benefit pension plan. See "Employment Agreements and
Termination of Employment Arrangements" for additional information regarding
the SERP.

     Mr. Kriss Cloninger, III participates in the SERP. The estimated annual
benefit payable upon a retirement age of 55 for Mr. Cloninger is $385,518.

                         DEFINED BENEFIT PENSION PLAN

     The Company has a noncontributory defined benefit pension plan covering
substantially all U.S. employees who satisfy the eligibility requirements.
Benefits are calculated in accordance with the following formula: l% of
average monthly compensation times years of credited service not in excess
of 25 years, plus .5% of average monthly compensation times years of
credited service in excess of 25 years. Participants are eligible to receive
normal retirement benefits upon attaining their normal retirement age of 65.
Participants with 15 years of credited service are eligible to receive
reduced normal retirement benefits upon reaching their early retirement age
of 55.  A participant can be eligible for full normal retirement benefits
when the participant's years of credited service plus attained age equals or
exceeds 80. For purposes of the plan, average monthly compensation is deemed
to be the participant's highest average compensation during any five
consecutive years of service within the 10 consecutive plan years of service
immediately preceding retirement.  Compensation generally means salaries and
annual incentive bonuses.  The benefits payable under the plan as amended
are not subject to adjustment for Social Security benefits or other offsets.
The benefits payable under the plan may be paid monthly over the life of the
participant (with joint and survivor options available at reduced rates).
The maximum retirement benefit is limited in accordance with section 415 of
the Code to $130,000 for 1999. The maximum compensation that may be taken
into account in the calculation of retirement benefits is limited in
accordance with section 401(a) (17) of the Code to $160,000 for 1999.  These
limitation amounts for future years will be indexed for cost-of-living
adjustments, but only increase when a new $5,000 increment is reached. The
following table reflects annual benefits as determined by the above formula.


                                    22
<PAGE>
                   DEFINED BENEFIT PENSION PLAN TABLE

                               YEARS OF SERVICE


COMPENSATION             15            20         25         30          35
- ------------            ----          ----       ----       ----        ----
   $25,000           $ 3,750       $ 5,000    $ 6,250    $ 6,875     $ 7,500
    50,000             7,500        10,000     12,500     13,750      15,000
    75,000            11,250        15,000     18,750     20,625      22,500
   100,000            15,000        20,000     25,000     27,500      30,000
   125,000            18,750        25,000     31,250     34,375      37,500
   150,000            22,500        30,000     37,500     41,250      45,000
   160,000            24,000        32,000     40,000     44,000      48,000

     Mr. Daniel P. Amos, Mr. Joseph P. Kuechenmeister and Mr. Kriss Cloninger,
III have 26 years, 12 years and 8 years, respectively, of credited service in
the plan.

     Mr. Otake has waived his rights to participate in the Company's
retirement or pension plans.  See "Employment Agreements and Termination of
Employment Arrangements."



































                                    23

<TABLE>
                                       OPTION GRANTS IN 1999
<CAPTION>
                                                                                     Potential Realizable Value
                                                                                       at Assumed Annual Rates
                                                                                     of Stock Price Appreciation
                         Individual Grants                                                for Option Term(1)
- --------------------------------------------------------------------------------   --------------------------------
                         Number of       Percent of                                   IF STOCK          IF STOCK
                         Securities       Options                                        AT                AT
                         Underlying      Granted to     Exercise                       $61.03            $97.19
                          Options        Employees      of Base
                         Granted         in 1999         Price       Expiration
Name                      (#)                            ($/Sh)         Date             5%($)             10%($)
- --------------          -----------     ----------     ---------     ----------     -------------   --------------
<S>                      <C>             <C>            <C>          <C>            <C>             <C>
STOCK APPRECIATION           N/A             N/A         N/A           N/A          6,262,000,000   15,874,000,000
FOR ALL SHAREHOLDERS (2)

Daniel P. Amos, CEO (3)    380,000          30.9       45.4688       7/19/09           10,866,132       27,536,912

(1)  The assumed annual rates of stock price appreciation (shown at the assumed rates of 5% and 10% for the option term
     of 10 years), as required by the Securities and Exchange Commission, are compounded annually and therefore are
     shown at the compound appreciation rates of 63% and 159%, respectively.
(2)  For "Stock Appreciation For All Shareholders," the potential realizable value is calculated based on $37.47, the
     average market price of a share of Common Stock on February 22, 2000, and the number of shares outstanding on
     that date.
(3)  Option grants for Daniel P. Amos vest 1/3 on the date of grant and 1/3 each on the next two anniversaries of the
     option grant date.
</TABLE>
<TABLE>
                                              AGGREGATED OPTION EXERCISES IN 1999
                                            AND OPTION VALUES AS OF DECEMBER 31, 1999
<CAPTION>
                                                                 Number of Securities           Value of Unexercised
                                                                Underlying Unexercised              In-the-Money
                                                                      Options at                     Options at
                             Shares                                  12-31-99(#)                     12-31-99($)
                            Acquired            Value
Name                      on Exercise(#)     Realized ($)     Exercisable  Unexercisable     Exercisable  Unexercisable
- ----                      --------------     ------------     -----------  -------------     -----------  -------------
<S>                       <C>               <C>               <C>          <C>               <C>          <C>
Daniel P. Amos, CEO          358,519        15,081,840        1,906,068       352,334        55,532,235    2,127,681
Paul S. Amos                 200,000         7,186,042            -0-           -0-               -0-          -0-
Yoshiki Otake                218,228         9,033,819          621,538         -0-          25,101,091        -0-
Joseph P. Kuechenmeister       -0-               -0-             38,952        25,000         1,278,734      427,343
Kriss Cloninger, III         112,096         4,976,391          299,389        41,667         8,840,381      712,243
                                                                 24
</TABLE>

<PAGE>
     EMPLOYMENT AGREEMENTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS

     On August 1, 1993, the Company entered into an employment agreement
with Mr. Daniel P. Amos which provided for a three-year term commencing
August 1, 1993, with automatic extensions of one-year periods to the term of
the agreement occurring on an annual basis beginning August 1, 1994, unless
written notice of termination is given prior to such annual extensions.
Pursuant to the agreement as currently in effect, Mr. Amos is entitled to
receive an annual base salary of $995,000.

     The agreement provides that Mr. Amos (referred to hereafter as the
"Executive") will continue to participate in the Management Incentive Plan,
the Retirement Plan and the 1997 Plan, and will participate in all other
fringe benefit plans applicable to employees generally or provided to senior
executives of the Company. The Executive may receive other benefits as
determined from time to time by the Compensation Committee.

     Pursuant to the agreement, the Company remains obligated to continue
compensation and benefits to the Executive for the scheduled term of the
agreement if the employment of the Executive is terminated by the Company
without "good cause." If the Executive's employment is terminated by the
Company for "good cause," or by the Executive without "good reason," the
Company is generally obligated to pay compensation and benefits only to the
date of termination (except that the Executive is entitled to benefits under
the Retirement Plan if the termination is not for "good cause"). "Good
cause" generally means (i) the willful failure by the Executive to
substantially perform his management duties for more than 60 days, (ii)
intentional conduct by the Executive causing substantial injury to the
Company, or (iii) the conviction or plea of guilty by the Executive of a
felony crime involving moral turpitude. "Good reason" is defined to include
a breach of the agreement, a diminution or change in the Executive's title,
duties or authority, or a relocation of the Company's principal offices.
Upon voluntary termination without "good reason" or termination by the
Company for "good cause," the Executive is prohibited for a two-year period
from directly or indirectly competing with the Company.

     The agreement provides that compensation and benefits continue for
certain specified periods in the event that the Executive becomes totally
disabled. Upon death of the Executive, his estate is to be paid an amount,
payable over a three-year period, equal to the Executive's base salary and
any bonus actually paid during the last three years of his life.

     Upon a "change in control" of the Company, the agreement is extended
for an additional three-year period. If, following a change in control, the
Executive's employment with the Company is terminated by the Company without
"good cause," or by the Executive for "good reason," the Company must pay to
the Executive, among other payments but in lieu of any further salary
payments subsequent to the date of termination, a lump-sum severance payment
equal to three times the sum of the Executive's base salary and bonus under
the Management Incentive Plan (as paid during periods specified in the
agreement).

     A "change in control" is generally deemed to occur when: (i) a person
or group acquires beneficial ownership of 30% or more of the Common Stock;
(ii) during any period of two consecutive years, individuals who at the
beginning of such period constitute the Board cease for any reason to
constitute a majority of the Board; or (iii) the shareholders approve a

                                    25
<PAGE>
liquidation or sale of substantially all of the assets of the Company or
certain merger and consolidation transactions.

     On August 1, 1995, the Company entered into an employment agreement
with Mr. Paul S. Amos. This agreement provides for a three-year term
commencing August 1, 1995, with automatic extensions of one-year periods to
the term of the agreement occurring on an annual basis beginning August 1,
1996, unless written notice of termination is given prior to such annual
extensions. Pursuant to the agreement as currently in effect, as of August
1, 1999, Mr. Amos is entitled to receive an annual base salary of
$1,325,000.

     Other material terms of Mr. Paul S. Amos' employment agreement relating
to termination, disability, death and changes in control of the Company are
substantially similar to such provisions in Mr. Daniel P. Amos' employment
agreement, as described above.

     On July 15, l997, the Company entered into a deferred compensation
agreement with Mr. Paul S. Amos. Pursuant to the agreement, Mr. Amos may
elect to defer up to 100% of his salary and annual bonus for each calendar
year commencing with 1998, such deferred amounts to be credited to an
account to be maintained by the Company. The Company has established a trust
to satisfy its obligations to pay such deferred amounts at the time elected
by Mr. Amos at the time of each deferral, but Mr. Amos will have no prior
claim to the assets of the trust over the general creditors of the Company
in the event of the insolvency of the Company. Deferred amounts credited to
Mr. Amos' account will receive interest annually at a rate equal to earnings
for the calendar year on investments made by the trust with amounts
contributed by the Company.

     Payments of deferred amounts may occur in lump-sum or in annual
installments, or as otherwise determined by the Company and elected by Mr.
Amos at the time of the deferral. Lump-sum distributions may occur in
advance of the elected time of pay-out in the event of (i) medical hardship,
as determined by the Company (limited to the amount necessary to meet such
hardship), (ii) certain defined changes in control of ownership of the
Company (consisting of (a) the acquisition of 30% or more of the Company's
outstanding shares or voting power by a person, entity or group, (b)
approval by the Company's shareholders of a reorganization, merger or
consolidation where at least 50% of the share ownership of the Company
following such event is not held by persons who were shareholders of the
Company prior to such event or (c) the liquidation or dissolution of the
Company or the sale of all or substantially all of the Company's assets) or
(iii) the termination of employment of the CEO of the Company.

     Pursuant to an employment agreement between the Company and Mr. Kriss
Cloninger, III, as amended, Mr. Cloninger is employed as Chief Financial
Officer of the Company. The term of the agreement is subject to automatic
two-year extensions on an annual basis beginning March 16, 1994, unless
written notice that such extension will not occur is given prior to such
annual date by either party. Mr. Cloninger is entitled to a base salary per
year of $500,000, which shall be increased annually during the term of the
agreement and any extensions thereof, as determined by the Company's CEO.
The Company shall also pay Mr. Cloninger, as performance bonus compensation,
an amount each year under the Company's Management Incentive Plan.

     Mr. Cloninger will be eligible to participate in all fringe benefit
programs applicable to employees generally, and shall receive such other
                                    26
<PAGE>
"fringe" or employee benefits (including awards of stock options) as are
provided to key executive employees of the Company and that are appropriate
to his responsibilities as Chief Financial Officer.

     Other material terms of Mr. Cloninger's employment agreement relating
to termination, disability, death and changes in control of the Company are
substantially similar to such provisions in Mr. Daniel P. Amos' employment
agreement, as described above.

     Mr. Kriss Cloninger, III is a participant in the SERP.  Under the plan,
as amended, in the event that a participant's employment with the Company is
terminated within two years of a "change in control" of the Company other
than for death, disability or cause, or a participant terminates his
employment during such period for "good reason," the participant becomes
100% vested in his retirement benefits and is entitled to receive a lump-sum
amount equal to the actuarial equivalent of the annual retirement benefit to
which he would have been entitled had he remained in the employ of the
Company until (i) age 55 (in the case of a participant who is not yet 55);
(ii) age 60 (in the case of a participant who is at least 55, but not yet
60); or (iii) age 65 (in the case of a participant who is at least 60, but
not yet 65), as the case may be. A "change in control" shall generally occur
under the same circumstances described as a "change in control" in Mr.
Daniel P. Amos' employment agreement. "Cause" shall mean generally: (i) the
participant's willful failure to substantially perform his duties with the
Company (other than that resulting from illness or after a participant gives
notice of termination of employment for "good reason") after a written
demand for substantial performance is delivered to the participant by the
Board, or (ii) the willful engaging by the participant in materially
injurious conduct to the Company. "Good reason" is defined to include
various adverse changes in employment status, duties and/or compensation and
benefits following a "change in control." Benefits may be reduced to the
extent that they are not deductible by the Company for income tax purposes.

     Pursuant to an employment agreement between AFLAC and Mr. Yoshiki
Otake, Mr. Otake is to serve as Chairman of AFLAC Japan (or, upon his
removal, the position of a senior officer of AFLAC Japan) through 2004,
subject to annual renewals thereafter by the mutual consent of the parties.
He is entitled to receive a base salary in 2000 of 90,205,000 yen ($880,908
at the 1999 year-end exchange rate) and is eligible for a short-term
management incentive bonus with a target amount of at least 35% of the base
salary. Pursuant to the agreement, Mr. Otake will be considered for salary
increases in the same manner and time as the senior executive officers of
AFLAC.  Mr. Otake also participates in the Company's stock option plan in
the same manner as most AFLAC senior officers and directors.

     Under the agreement, Mr. Otake is eligible for full retirement benefits
at age 65 and may take voluntary early retirement with reduced benefits upon
the approval of AFLAC. Mr. Otake is entitled to full retirement benefits
upon total and permanent disability prior to age 65. His full retirement
benefits (which are subject to annual adjustment for cost-of-living
increases proportionate to those granted to senior officers of AFLAC Japan)
consist of a choice between (i) 60% of the higher of his total compensation
(defined under this agreement as base salary and bonus) for the last 12
months of employment, or the highest total compensation received in any
calendar year during the agreement term, during the remainder of Mr. Otake's
life, or (ii) 54% of such compensation, paid to Mr. Otake during the
remainder of his life, with 1/2 of such amount to be paid to his spouse for
a specified period of time after his death. After retirement, Mr. Otake and
                                    27
<PAGE>
his spouse shall receive medical benefits for the remainder of their lives.
Until Mr. Otake reaches 65, where mutual consent to renew the agreement is
not obtained but where Mr. Otake remains mentally and physically sound, he
is allowed to continue his employment with such stature as deemed
appropriate by AFLAC with a starting salary equivalent to 70% of his last
salary, subject to annual cost-of-living increases.  Mr. Otake has agreed
not to engage in any activity competitive with AFLAC while any benefits
(including retirement benefits) are being paid to him by AFLAC. In
consideration of the benefits contained in his agreement, Mr. Otake has
waived any rights to participate in any other AFLAC or AFLAC Japan
retirement or pension plans.



                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Information is provided with respect to executive officers, Directors
and/or members of their immediate families who were indebted to the Company or
its subsidiaries, at any time since January 1, 1999, in excess of $60,000, as
follows:

                      Largest
                     Aggregate                                      Amount
                      Amount                                     Outstanding
                   Outstanding                          Rate        as of
                      Since           Nature of          of      January 31,
Name (1)         January 1, 1999    Indebtedness       Interest      2000
- ----------------------------------------------------------------------------

Daniel P. Amos      $2,085,294     Term Stock Note(2)    6.00%   $2,000,000

Gary Stegman        $   53,294     Stock Option Note(3)  6.20%   $   12,938
                    $   37,536     Stock Option Note(3)  6.65%   $   37,470
                    $   84,495     Stock Option Note(3)  6.21%   $   84,370
                    $   82,588     Stock Option Note(3)  6.16%   $   82,429
                    $  264,535     Stock Option Note(3)  5.86%   $  264,033

(1)   All of the named individuals were executive officers of the Company or
      one of its subsidiaries during 1999.

(2)   Collateralized note accepted by the Company and secured by stock of
      the Company.

(3)   Collateralized notes accepted by the Company in payment of stock
      options exercised.


     J. Shelby Amos, II, a Director of the Company, has been associated with
AFLAC since 1973 and presently serves as Alabama/West Florida State Sales
Coordinator. In 1999, he earned renewal and first-year commissions of
$961,174 (before expenses) on collected premiums of $32,105,906, and he
received $129,082 in 1999 in lieu of shares earned in 1999 under the AFLAC
Associates' Stock Bonus Plan.


     In 1999, $212,146 was paid by AFLAC to a corporation of which Maria
Theresa Amos Land, the sister of J. Shelby Amos, II, is the sole
shareholder. This amount was earned as renewal commissions before expenses,
                                    28
<PAGE>
on collected premiums of $7,679,714 by W. Donald Land, the deceased husband
of Maria Theresa Amos Land who served as Florida State Sales Coordinator
with AFLAC from 1975 until May 1990.

     State Sales Coordinators are not salaried employees but are compensated
on a commission basis and are required to pay their own expenses including
travel, office expenses, incentives for district and regional sales
coordinators and associates in their state, and recruiting and training
costs. The compensation arrangements with J. Shelby Amos, II and W. Donald
Land were similar when contracted to those of other State Sales
Coordinators.


             2.  AMENDMENT OF ARTICLES OF INCORPORATION TO INCREASE
                     NUMBER OF AUTHORIZED SHARES OF COMMON STOCK

                      Description of the Proposed Amendment

     The proposed amendment to Article IV of the Articles of Incorporation
being submitted for shareholder approval would increase the number of shares
of Common Stock which the Company is authorized to issue from four hundred
(400) million to one billion (1,000,000,000).  The full text of the proposed
amendment is attached to this proxy statement as Appendix A and should be
read carefully.

               Purposes and Effects of Increasing the Number
                   of Authorized Shares of Common Stock

     As of February 22, 2000 there were 265,802,122 shares of Common Stock
outstanding; 55,394,556 shares of Common Stock held in Treasury; 22,024,769
shares of Common Stock reserved for issuance pursuant to the 1982, 1985 and
1997 Stock Option Plans; and 56,778,553 shares of Common Stock authorized,
unissued and unreserved.  The additional six hundred (600) million shares of
Common Stock to be authorized if this amendment is approved would increase
the number of authorized, unissued and unreserved shares to 656,778,553.
The additional shares would be a part of the existing class of Common Stock
and if and when issued, would have the same rights and privileges as the
shares of Common Stock presently outstanding.  See "Description of Voting
Rights."

     The Board of Directors believes that it is desirable to have the
additional authorized shares of Common Stock available for possible future
financing and acquisition transactions, stock dividends or splits and other
general corporate purposes.  However, at the date of this proxy statement,
the Company has no agreements, commitments or plans with respect to the sale
or issuance of any of the additional shares of Common Stock as to which
authorization is sought.

     The additional shares of Common Stock would be available for issuance
without further action by the shareholders and without the accompanying
delay and expense involved in calling a special meeting of shareholders,
unless such action is required by applicable law or the rules of any stock
exchange on which the Company's securities may be listed.  The New York
Stock Exchange (the "NYSE"), on which the issued shares of the Company's
Common Stock are presently listed, generally requires shareholder approval
as a prerequisite to listing shares when the present or potential issuance
of shares could result in an increase in the number of shares of Common
Stock outstanding by at least 20%.  Failure to comply with the NYSE
                                    29
<PAGE>
requirements could result in the delisting of the Company's Common Stock.
The Company is also listed on the Pacific Exchange and Tokyo Stock Exchange,
which have similar rules.

     It should be noted that the issuance of additional shares of Common
Stock could be disadvantageous to existing shareholders since such issuance
might serve to dilute their percentage interest in the Company.  Holders of
Common Stock do not have pre-emptive rights to purchase any additional
shares of Common Stock that may be issued.

                                 Vote Required

     The affirmative vote of the holders of a majority of the outstanding
voting rights of Common Stock entitled to vote at the Annual Meeting of the
Shareholders is required to approve the proposed amendment (see "Description
of Voting Rights").

              THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A
                  VOTE "FOR" THE INCREASE OF AUTHORIZED
                         SHARES OF COMMON STOCK

                         3. RATIFICATION OF APPOINTMENT
                             OF INDEPENDENT AUDITORS

     The Board of Directors of the Company, in accordance with the
recommendation of its Audit Committee, none of whom is an employee of the
Company, has reappointed KPMG LLP, Certified Public Accountants, as
independent auditors for the Company, subject to ratification by the
shareholders.

     In connection with its audit of the Company's financial statements for
the year ended December 31, 1999, included in the Company's Annual Report to
Shareholders, KPMG LLP reviewed the Company's filings with the Securities
and Exchange Commission, the Tokyo Stock Exchange and the Ministry of
Finance of Japan and conducted timely reviews of quarterly reports to
shareholders.

     Representatives of KPMG LLP are expected to be present at the 2000
Annual Meeting of Shareholders with the opportunity to make a statement if
they so desire. Such representatives are expected to be available to respond
to appropriate questions.

           THE BOARD OF DIRECTORS RECOMMENDS UNANIMOUSLY A VOTE "FOR"
                    RATIFICATION OF THE SELECTION OF SUCH FIRM
                     AS THE COMPANY'S INDEPENDENT AUDITORS

                             4. OTHER MATTERS

     Management does not intend to bring any other matter before the
meeting, and does not know of any other matter that is proposed to be
brought before the meeting. However, should any other matter properly come
before the meeting, the persons named in the enclosed proxy will have
discretionary authority to vote all proxies in accordance with their
judgment on such matter.

                           SHAREHOLDER PROPOSALS

     For a shareholder's proposal to be included in the Company's Proxy
                                    30
<PAGE>
Statement for the 2001 Annual Meeting of Shareholders, the shareholder must
follow the procedures of Rule 14a-8 under the Exchange Act and the proposal
must be received by the Secretary of the Company by November 15, 2000.  To
be timely, shareholder proposals submitted outside the processes of Rule
14a-8 must be received by the Secretary of the Company after January 30,
2001, and before March 2, 2001.

                              ANNUAL REPORT

     The Company has mailed a copy of its Annual Report to each shareholder
entitled to vote at the 2000 Annual Meeting of Shareholders. A copy of the
Company's Form 10-K is available at no charge to all shareholders. For a
copy write to:


Kenneth S. Janke Jr.
Senior Vice President, Investor Relations
AFLAC Incorporated
Worldwide Headquarters
Columbus, Georgia 31999

                                     By Order of the Board of Directors,

                                             /s/ Joey M. Loudermilk
                                          -----------------------------
                                             Joey M. Loudermilk
                                                  Secretary


March --, 2000




























                                    31
<PAGE>
APPENDIX A

     The first sentence of Article IV shall be amended to read in its entirety
as follows:

     The corporation shall have authority to issue 1,000,000,000 Shares of
common stock having a par value of $.10 per share (the "Common Stock").



















































                                    32
<PAGE>
APPENDIX B                                                      PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M.
Loudermilk as Proxies or any one of them, each with the power to appoint his
substitute, and hereby authorizes them to represent and to vote, as designated
below, all the shares of common stock of AFLAC Incorporated held of record by
the undersigned on February 22, 2000, at the Annual Meeting of the
Shareholders to be held on Monday, May 1, 2000, at 10:00 a.m., or any
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of eighteen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                      ________    ________       ________

 1. Paul S. Amos             7. Elizabeth J. Hudson   13. Barbara K. Rimer
 2. Daniel P. Amos           8. Kenneth S. Janke, Sr. 14. Marvin R. Schuster
 3. J. Shelby Amos, II       9. Charles B. Knapp      15. Henry C. Schwob
 4. Michael H. Armacost     10. Takatsugu Murai       16. J. Kyle Spencer
 5. M. Delmar Edwards, M.D. 11. Yoshiki Otake         17. Glenn Vaughn, Jr.
 6. Joe Frank Harris        12. E. Stephen Purdom     18. Robert L. Wright

2.  To consider and adopt an Amendment of Article IV of the Company's
    Articles of Incorporation, to increase the Company's authorized shares
    of $.10 par value Common Stock from 400,000,000 shares to 1,000,000,000
    shares.
                                                  For     Against   Abstain
                                                _______   _______   _______

3.  Ratification of appointment of KPMG           For     Against   Abstain
    LLP as independent auditors.                _______   _______   _______

4.  In their discretion, the Proxies are authorized to vote upon such other
    business as may properly come before the meeting or any adjournment
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3 AND 4.

     (PLACE LABEL HERE)
                                    33
<PAGE>
                               Sign here as name(s) appears on account:
                               X ___________________________________________
                               X ___________________________________________
                               Date _________________________________, 2000

  COMPLETE THE PROXY,        Please sign exactly as name appears on account.
  TURN THE PROXY OVER,       When shares are held by joint tenants, both
  READ DESCRIPTION OF        must sign.  When signing as attorney, executor,
  VOTING RIGHTS AND          administrator, trustee or guardian, please give
  COMPLETE, SIGN AND         full title as such.  If a corporation, please
  DATE THE AFFIDAVIT         sign in full corporate name by President or
  IF APPLICABLE.             other authorized officer.  If a partnership,
                             please sign in partnership name by authorized
                             person.


                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of
Common Stock are entitled to one vote per share until they have been held by
the same beneficial owner for a continuous period of greater than 48 months
prior to the record date of the meeting, at which time they become entitled to
ten votes per share.  Any transferee of a share of Common Stock where such
share was transferred to the transferee by gift, devise or bequest or
otherwise through the laws of inheritance, descent or distribution from the
estate of the transferor or by distribution to a beneficiary of shares held in
trust for such beneficiary, is deemed to be the same beneficial owner as the
transferor.  Shares acquired as a direct result of a stock split, stock
dividend or other distribution with respect to existing shares ("dividend
shares") are deemed to have been acquired and held continuously from the date
on which the shares with regard to which the dividend shares were issued were
acquired.  Shares of Common Stock acquired pursuant to the exercise of a stock
option are deemed to have been acquired on the date the option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed to
have been held for less than 48 months and are entitled to one vote per share
UNLESS this presumption is rebutted by providing evidence to the contrary to
the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO REBUT THIS
PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE BOARD OF
DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS AFFIDAVIT.



AFFIDAVIT

UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO THE
NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 2000



                                    34
<PAGE>
APPENDIX C                                                          PROXY
                             AFLAC INCORPORATED
                           Worldwide Headquarters
                1932 Wynnton Road, Columbus, Georgia 31999

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Paul S. Amos, Daniel P. Amos and Joey M.
Loudermilk as Proxies or any one of them, each with the power to appoint his
substitute, and hereby authorizes them to represent and to vote, as designated
below, all the shares of common stock of AFLAC Incorporated held of record by
the undersigned on February 22, 2000, at the Annual Meeting of the
Shareholders to be held on Monday, May 1, 2000, at 10:00 a.m., or any
adjournment thereof.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL PROPOSALS

The following proposals are being submitted to the Shareholders:

1.  Election of eighteen Directors of the Company.

    To vote your Shares for ALL Director nominees, mark the "For" box.  To
    withhold voting for all nominees, mark the "Withheld" box.  If you do
    not wish your Shares voted "For" a particular nominee, mark the
    "exceptions" box.

    *EXCEPTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
    STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW.

                                         For      Withheld      Exceptions*
                                        _____       _____          _____

 1. Paul S. Amos             7. Elizabeth J. Hudson   13. Barbara K. Rimer
 2. Daniel P. Amos           8. Kenneth S. Janke, Sr. 14. Marvin R. Schuster
 3. J. Shelby Amos, II       9. Charles B. Knapp      15. Henry C. Schwob
 4. Michael H. Armacost     10. Takatsugu Murai       16. J. Kyle Spencer
 5. M. Delmar Edwards, M.D. 11. Yoshiki Otake         17. Glenn Vaughn, Jr.
 6. Joe Frank Harris        12. E. Stephen Purdom     18. Robert L. Wright

2.  To consider and adopt an Amendment of Article IV of the Company's
    Articles of Incorporation, to increase the Company's authorized shares
    of $.10 par value Common Stock from 400,000,000 shares to 1,000,000,000
    shares.
                                                  For     Against   Abstain
                                                _______   _______   _______

3.  Ratification of appointment of KPMG           For     Against   Abstain
    LLP as independent auditors.                _______   _______   _______

4.  In their discretion, the Proxies are authorized to vote upon such other
    business as may properly come before the meeting or any adjournment
    thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY
WILL BE VOTED "FOR" PROPOSALS 1, 2, 3 AND 4.


                                    35
<PAGE>
ACCT.#          PROXY #                 TOTAL SHARES

According to the records      Sign here as name(s) appears on account:
of the Company you are        X ____________________________________________
entitled to the following     X ____________________________________________
number of votes:              Date _________________________________, 2000
                           Please sign exactly as name appears on account.
    VOTING RIGHTS          When shares are held by joint tenants, both must
                           sign.  When signing as attorney, executor, admin-
                           istrator, trustee or guardian, please give full
   ________________        title as such.  If a corporation, please sign in
                           full corporate name by President or other
                           authorized officer.  If a partnership, please
                           sign in partnership name by authorized person.

                           If you do not agree with the voting rights,
                           check here ____ and complete, sign and date the
                           reverse side.

                          DESCRIPTION OF VOTING RIGHTS

    In accordance with the Company's Articles of Incorporation, shares of
Common Stock are entitled to one vote per share until they have been held by
the same beneficial owner for a continuous period of greater than 48 months
prior to the record date of the meeting, at which time they become entitled to
ten votes per share.  Any transferee of a share of Common Stock where such
share was transferred to the transferee by gift, devise or bequest or
otherwise through the laws of inheritance, descent or distribution from the
estate of the transferor or by distribution to a beneficiary of shares held in
trust for such beneficiary, is deemed to be the same beneficial owner as the
transferor.  Shares acquired as a direct result of a stock split, stock
dividend or other distribution with respect to existing shares ("dividend
shares") are deemed to have been acquired and held continuously from the date
on which the shares with regard to which the dividend shares were issued were
acquired.  Shares of Common Stock acquired pursuant to the exercise of a stock
option are deemed to have been acquired on the date the option was granted.

     Shares of Common Stock held in "street" or "nominee" name are presumed to
have been held for less than 48 months and are entitled to one vote per share
UNLESS this presumption is rebutted by providing evidence to the contrary to
the Board of Directors of the Company.  SHAREHOLDERS DESIRING TO REBUT THIS
PRESUMPTION SHOULD COMPLETE AND EXECUTE THE AFFIDAVIT BELOW.  THE BOARD OF
DIRECTORS RESERVES THE RIGHT TO REQUIRE EVIDENCE TO SUPPORT THIS AFFIDAVIT.

     ONLY IF YOU DO NOT AGREE WITH THE VOTING RIGHTS shown on the front of
this Proxy should you complete the following:

AFFIDAVIT
UNDER THE PENALTIES OF PERJURY, I DO SOLEMNLY SWEAR THAT I AM ENTITLED TO THE
NUMBER OF VOTES SET FORTH BELOW BECAUSE
____________________________________________________________________________
____________________________________________________________________________

I agree to provide evidence to   _____ Shares @  1 Vote/Share  = _____ Votes
support this statement at the    _____ Shares @ 10 Votes/Share = _____ Votes
request of the Company.                                  Total = _____ Votes
Sign here  X ___________________________
           X ___________________________ Date _________________, 2000
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