IMPERIAL INDUSTRIES INC
10-Q, 1996-11-13
ABRASIVE, ASBESTOS & MISC NONMETALLIC MINERAL PRODS
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                                    FORM 10-Q


                        SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, D.C. 20549


[X]  QUARTERLY REPORT PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the quarterly period ended _______September 30, 1996______________________

                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from _____________________ to ______________________

Commission file number ______________1-7190___________________________________

_________________________IMPERIAL_INDUSTRIES,_INC._____________________________
              (Exact name of registrant as specified in its charter)

__________Delaware________________________________59-0967727___________________
(State of other jurisdiction of                 (I.R.S. Employer
incorporation or organization)                  Identification No.)

_________3009_Northwest_75th_Avenue,_Miami,_Florida_33122-1439_________________
         (Address of principal executive offices)   (Zip Code)

Registrant's telephone number, including area code:    (305)_477-7000

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  YES __X__   NO ____

     Indicate the number of shares of Imperial Industries, Inc. Common Stock
($.10 par value) outstanding as of November 1, 1996:  5,562,461

     Total number of pages contained in this document:  19















                                                             Page 1 of 20
<PAGE>                  
                  IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES



                                    Index

                                                                     Page No.

Part I.   Financial Information

          Consolidated Balance Sheets
           September 30, 1996 and December 31, 1995                    3-4


          Consolidated Statements of Operations
           Nine Months and Three Months Ended
           September 30, 1996 and 1995                                    5

          Consolidated Statements of Cash Flows
           Nine Months Ended September 30, 1996 and 1995                6-7


          Notes to Consolidated Financial Statements                   8-15


          Management's Discussion and Analysis of Financial
           Condition and Results of Operations                        16-18



Part II.  Other Information and Signatures

          Item 1.  Legal Proceedings                                     19


          Item 3.  Default Upon Senior Securities                        19


          Item 6.  Exhibits and Reports on Form 8-K                      19



















                                                             Page 2 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC, AND SUBSIDIAIRES
                           Consolidated Balance Sheets
 
                                                September 30,       December 31,
                                                    1996                1995
                                                -----------          -----------
                                                 (Unaudited)
   Assets
Current assets:
  Cash and cash equivalents                     $  282,000           $  252,000
  Trade accounts receivable (less
   allowance for doubtful accounts of
   $138,000 in 1996 and $139,000 in 1995)        1,536,000            1,371,000
  Inventories                                    1,236,000            1,280,000
  Other current assets                              59,000               38,000
                                                -----------          -----------
     Total current assets                        3,113,000            2,941,000
                                                -----------          -----------

Property, plant and equipment, at cost           2,714,000            2,651,000
 Less accumulated depreciation                  (2,005,000)          (1,934,000)
                                                -----------          -----------
     Net property, plant and equipment             709,000              717,000
                                                -----------          -----------

Other assets                                       113,000               89,000
                                                -----------          -----------
                                                $3,935,000           $3,747,000
                                                ===========          ===========
   



























See accompanying notes to consolidated financial statement.
                                                             Page 3 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC, AND SUBSIDIAIRES
                           Consolidated Balance Sheets
 
                                                September 30,       December 31,
                                                    1996                1995
                                                -----------          -----------
                                                 (Unaudited)
   
   
   Liabilities and Common Stock and other Stockholders' Deficit
Current liabilities:
  Notes payable                                 $1,219,000           $1,245,000
  Current portion of long-term debt                162,000              155,000
  Accounts payable                                 617,000              708,000
  Accrued expenses and other liabilities           149,000              100,000
                                                -----------          -----------
     Total current liabilities                   2,147,000            2,208,000
                                                -----------          -----------

Long-term debt, less current maturities            905,000            1,000,000
                                                -----------          -----------

Preferred dividends in arrears                   3,632,000            3,384,000
                                                -----------          -----------

Redeemable preferred stock, $1.00 par
 value, $1.10 cumulative convertible
 series; 300,121 shares outstanding; at
 $10 per share redemption value                  3,001,000            3,001,000
                                                -----------          -----------

Commitments and contingencies                         -                    -   
                                                -----------          -----------
Common stock and other stockholders' deficit:
 Common stock, $.10 par value. Authorized
  20,000,000 shares; 5,710,324 issued and
  outstanding in 1996 and 5,560,324 in 1995        571,000              556,000
 Additional paid-in-capital                      7,229,000            7,276,000
 Accumulated deficit                           (13,222,000)         (13,295,000)
                                                -----------          -----------
                                                (5,422,000)          (5,463,000)
 Less cost of shares in treasury (147,863
  shares in 1996 and 172,863 in 1995)             (328,000)            (383,000)
                                                -----------          -----------
     Total common stock and other 
       stockholders' deficit                    (5,750,000)          (5,846,000)
                                                -----------          -----------
                                                $3,935,000           $3,747,000
                                                ===========          ===========








See accompanying notes to consolidated financial statement.
                                                             Page 4 of 20
<PAGE>                   
 
                          IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                       Consolidated Statements of Operations (Unaudited)
   

                                      Nine Months Ended     Three Months Ended
                                         September 30,          September 30,

                                    --------------------- ---------------------
                                       1996      1995        1996       1995   
                                    ---------- ---------- ---------- ---------- 

Net sales                          $10,433,000 $8,463,000 $3,481,000 $2,862,000
Cost of sales                        7,468,000  5,987,000  2,489,000  2,077,000
                                    ---------- ---------- ---------- ---------- 

     Gross profit                    2,965,000  2,476,000    992,000    785,000

Selling, general and
 administrative expenses             2,434,000  2,221,000    882,000    826,000
                                    ---------- ---------- ---------- ---------- 

     Operating income (loss)           531,000    255,000    110,000    (41,000)

Other income (expense):
   Interest expense                   (238,000)  (203,000)   (81,000)   (73,000)
   Miscellaneous income                 28,000      3,000      5,000        - 
                                    ---------- ---------- ---------- ---------- 
                                      (210,000)  (200,000)   (76,000)   (73,000)
                                    ---------- ---------- ---------- ---------- 

      Net income (loss)                321,000     55,000     34,000   (114,000)

Less: Dividends on redeemable
       preferred stock (Note 8b)      (248,000)  (248,000)   (83,000)   (83,000)
                                    ---------- ---------- ---------- ---------- 
      Net income (loss) applicable to
       common stockholders (Note 9) $   73,000 $ (193,000) $ (49,000) $(197,000)
                                    ========== ========== ========== ========== 

Weighted average number of shares
 outstanding                         5,440,000  5,381,000  5,533,000  5,387,000
                                    ========== ========== ========== ========== 


Net income (loss) per share of common
 stock (note 9)                          $.013      $(.04)     $(.01)     $(.04)
                                    ========== ========== ========== ========== 






 
 
 See accompanying notes to consolidated financial statement.
                                                             Page 5 of 20
<PAGE>                   
                        IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES
                          Consolidated Statements of Cash Flows
                     Increase (Decrease) In Cash and Cash Equivalents

                                                           Nine Months Ended
                                                             September 30,      
                                                    ---------------------------
                                                        1996             1995   
                                                    ----------        ----------
                                                             (Unaudited)
Cash flows from operating activities:
    Net income                                      $ 321,000         $  55,000
                                                    ----------        ----------
    Adjustments to reconcile net income
    to net cash provided by:
      Depreciation                                     98,000            93,000
      Amortization                                     13,000             9,000
      Provision for doubtful accounts                  63,000            80,000
      Issuance of common stock                         24,000             2,000
      Gain on sale of assets                           (1,000)           (3,000)

      (Increase) decrease in:
        Accounts receivable                          (228,000)         (337,000)
        Inventory                                      44,000          (277,000)
        Prepaid expenses and other assets             (58,000)          (29,000)

      Increase (decrease) in:
        Accounts payable                              (91,000)          439,000
        Accrued expenses                               49,000           (23,000)
                                                    ----------        ----------
       Total adjustments to net income                (87,000)          (46,000)
                                                    ----------        ----------
        Net cash provided by
         operating activities                         234,000             9,000
                                                    ----------        ----------
Cash flows from investing activities
    Funds received from sale of assets                  4,000             3,000
    Purchase of property, plant
     and equipment                                    (95,000)         (211,000)
                                                    ----------        ----------
    Cash used in investing activities                 (91,000)         (208,000)
                                                    ----------        ----------
Cash flows from financing activities
    (Decrease) increase in notes payable
     banks - net                                      (26,000)          138,000
    (Decrease) increase in long-term debt - net       (87,000)           21,000
                                                    ----------        ----------
     Cash (used in) provided by financing
      activities                                     (113,000)          159,000
                                                    ----------        ----------
Net increase (decrease) in cash and cash
 equivalents                                           30,000           (40,000)

Cash and cash equivalents
 beginning of period                                  252,000           238,000
                                                    ----------        ----------
Cash and cash equivalents end of period             $ 282,000         $ 198,000
                                                    ==========        ==========
                                                             Page 6 of 20
<PAGE>                   
                        IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES
                          Consolidated Statements of Cash Flows
                     Increase (Decrease) In Cash and Cash Equivalents
                                   -continued-



                                                           Nine Months Ended
                                                             September 30,      
                                                    ---------------------------
                                                        1996             1995   
                                                    ----------        ----------
                                                             (Unaudited)

Supplemental disclosure
  of cash flow information:

Cash paid during the nine months for:
  Interest                                          $235,000           $204,000
                                                    ==========        ==========

Non-cash transactions:
  During the nine months ended September 30,
  1996 and 1995, 25,000 and 50,000 shares of
  common stock was issued from treasury stock.
  Also, during the nine months ended
  September 30, 1996, 150,000 shares of common
  stock were issued to an officer and directors
  of the Company


























           
           
           See accompanying notes to consolidated financial statements.
                                                             Page 7 of 20
<PAGE>                   
                     IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                     Notes to Consolidated Financial Statements



(1)   Interim Financial Statements

           The accompanying unaudited consolidated financial statements have
      been prepared in accordance with the instructions to Form 10-Q and do
      not include all of the information and footnotes required by generally
      accepted accounting principles for complete financial statements.  In
      the opinion of management, all adjustments considered necessary for a
      fair presentation have been included.  Operating results for the nine
      months ended September 30,  1996 are not necessarily indicative of the
      results that may be expected for the year ended December 31, 1996.
      The significant accounting principles used in the preparation of these
      interim financial statements are the same as those used in the
      preparation of the annual audited consolidated financial statements.
      These statements should be read in conjunction with the financial
      statements and notes thereto included in the Company's Annual Report
      on Form 10-K for the year ended December 31, 1995.

(2)   Revenue Recognition Policy

           Revenue from sale transactions is recorded upon shipment and
      delivery of inventory to the customer, net of discounts and
      allowances.

(3)   Cash Equivalents

           The Company has defined cash and cash equivalents as those highly
      liquid investments with an original maturity of three months or less
      when purchased. Included in cash and cash equivalents at September 30,
      1996 and December 31, 1995 are time deposits of $152,000 and $50,000,
      respectively.

(4)   Income Taxes

           The Company records income taxes using the liability method.
      Under this method, deferred tax liabilities are recognized for
      temporary differences that will result in taxable amounts in future
      years.  Deferred tax assets are recognized for temporary differences
      that will result in deductible amounts in future years.  These
      temporary differences are primarily the result of net operating loss
      carryforwards.  Valuation allowances are recognized if it is more
      likely than not that some or all of the deferred tax assets will not
      be realized (See note 7).






                   
                   
                   
                   
                                                             Page 8 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-

(5)   Notes Payable

           Included in notes payable at September 30, 1996 is $1,219,000
      which represents the amount outstanding under a $2,000,000 line  of
      credit from a commercial lender to Premix-Marbletite Manufacturing Co.
      ("Premix") and Acrocrete, Inc.  ("Acrocrete"), the Company's two
      principal operating subsidiaries.  The line  of credit is
      collateralized by Premix's and Acrocrete's accounts receivable and
      inventory.  The line  of credit bears interest at the lender's prime
      rate plus 4% (12-1/4% at November  1, 1996) and expires June 20th, of
      each year, but is  automatically extended for an additional one year
      term unless either party gives the other notice of termination by
      April 21 of each year.  The line of credit was automatically extended
      through June 20, 1997. At September 30, 1996, the line of credit limit
      available for borrowing aggregated $1,625,000, of which $1,219,000 had
      been borrowed.  For the nine months ended September 30, 1996 and 1995,
      the maximum  borrowings at  any month end  were $1,419,000  and
      $1,182,000 respectively.  The  average month  end amount outstanding
      during the nine months ended September 30, 1996 and 1995 periods were
      $1,299,000 and $1,112,000, respectively.


(6)   Long-Term Debt and Current Installments of Long-Term Debt

           Included in long-term debt at September 30, 1996, are two
      mortgage loans, collateralized by Premix's real property, in the
      amounts of $317,000 and $532,000, respectively, less current
      installments of $43,000. Each loan bears adjustable interest rates.
      As of November 1, 1996 interest rates on such mortgage loans were 12%
      and 10 1/2%, respectively.

           Long-term debt at September 30, 1996 also includes a $49,000
      obligation, less current installments of $26,000, relating to a
      product liability lawsuit for which the Company had no insurance.  In
      the fourth quarter of 1993, the Company entered into an agreement to
      settle this lawsuit for $100,000, payable monthly over a four-year
      period with interest at the rate of 7-1/2% per annum.  In accordance
      with the terms of the agreement, in the event the Company files for
      bankruptcy protection during the payment period, the plaintiff will be
      permitted to file a claim for $160,000, less any amounts previously
      paid.  Other long-term debt in the aggregate amount of $186,000, less
      current installments of $89,000, relates principally to equipment
      financing.  The notes bear interest at various rates ranging from
      8.25% to 15.39% and are payable monthly through 1998.

(7)   Tax Credit Carryforwards

           At September 30, 1996, the Company had approximately $12.5
      million of net operating losses, for book and tax purposes, available
      through the year 2009 and investment and other tax credits of
      approximately $250,000 available through the year 2001.  A valuation
      allowance of the resulting net deferred tax asset of approximately
                 
                                                             Page 9 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-

(7)   Tax Credit Carryforwards (continued)

      $4.7 million has been established due to the uncertainties relating to
      its eventual realizability.  Changes in the Company's ownership, if
      any, may have the effect of limiting the annual utilization of these
      carryforwards.

(8)   Capital Stock

      (a)  Common Stock

                At September 30, 1996,  the Company had outstanding
           5,562,461 shares (net of Treasury shares) of Common Stock $.10
           par value per share ("Common Stock").  The holders of Common
           Stock are entitled to one vote per share on all matters.  In the
           event of liquidation, holders of common stock are entitled to
           share ratably in all the remaining assets of the Company, if any,
           after satisfaction of the liabilities of the Company and the
           prior preferential rights of the holders of outstanding preferred
           stock, if any.
 
                On May 23, 1996, the Company issued from treasury 25,000
           shares of Common Stock to an employee of the Company as part of
           his employment compensation.  On July 12, 1996, the Company
           issued an aggregate of 150,000 shares of Common Stock to the
           Directors and Executive Vice President of the Company as part of
           their compensation for services rendered.

                On February 7, 1995,  the Company  issued  50,000  shares of
           authorized, but unissued Common Stock to the former President of
           Premix and Acrocrete as part of his employment compensation.

      (b)  Preferred Stock - $1.10 Cumulative Convertible Series

                The authorized preferred stock of the Company consists of
           5,000,000 shares, $1.00 par value per share.  The preferred stock
           is issuable in series, each of which may vary, as determined by
           the Board of Directors, as to the designation and number of
           shares in such series, the voting power of the holders thereof,
           the dividend rate, redemption terms and prices, the voluntary and
           involuntary liquidation preferences, and the conversion rights
           and sinking fund requirements, if any, of such series.

                At September 30, 1996, the Company had issued and
           outstanding 300,121 shares of $1.10 cumulative convertible
           preferred stock ("Preferred Stock").  The holders of Preferred
           Stock are entitled to one vote per share on all matters without
           regard to class, except that the holders of Preferred Stock are
           entitled to vote as a separate class with regard to the issuance
           of any equity securities which ranks senior or on parity with the
           Preferred Stock, or to change or repeal any of the express terms
           of the Preferred Stock in a manner substantially prejudicial to
                 
                                                             Page 10 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-

(8)   Capital Stock (continued)

      (b)  Preferred Stock - $1.10 Cumulative Convertible Series (continued)
 
           the holders thereof.  Each share of Preferred Stock is entitled
           to cumulative  quarterly dividends at the rate of $1.10 per annum
           and is currently convertible into 1.149 shares of Common Stock.
           The liquidation preference of the Preferred Stock is $10.00 per
           share, plus accrued  but  unpaid dividends.  The Preferred Stock
           is callable, in whole or in part, by the Company at its option at
           any time upon 30 days prior notice, at $11.00 per share, plus
           accrued but unpaid dividends.

                The Company has omitted dividends on its Preferred Stock for
           the nine months ended September 30, 1996 in the amount of
           $248,000 and for each quarter since the fourth quarter of 1985
           aggregating $3,632,000 through September 30, 1996. The omission
           of Preferred Stock dividends is a reduction in net income
           applicable to common stockholders and have been recorded as non-
           current liabilities on the Company's consolidated balance sheets.

                The Preferred Stock is subject to redemption through a
           mandatory sinking fund at a redemption price of $10.00 per share
           on April 1 of each year.  Through September 30, 1996, an
           aggregate of aggregate of 359,879 shares of Preferred Stock were
           converted into 1,199,557 shares of Common Stock.  As a result of
           these conversions, the Company was required to redeem 36,121
           shares in 1991 and an additional 66,000 shares for each year
           thereafter until all such shares of Preferred Stock was redeemed.

                 The Company did not redeem any shares of Preferred Stock as
           required on April 1, 1991 or any  year thereafter. Under the
           provisions of the sinking fund requirements, if an annual sinking
           fund requirement is not met, it is added to the requirements for
           the next year.  The Preferred Stock has not been included in
           common stockholders' deficit because of its mandatory redemption
           feature.

                The Company is prohibited from paying any cash dividends on
           Common Stock and from purchasing or otherwise acquiring for
           value, any shares of either Preferred or Common Stock, while the
           Company is in default in the payment of any dividends on the
           Preferred Stock and the sinking fund requirements are in arrears.










                                                             Page 11 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-

(8)   Capital Stock (continued)

      (c)  Warrants

              At September 30, 1996, the Company had the following
           outstanding series of warrants:

           (i)    1,316,999 warrants issued in the Company's public offering
           in 1983.  Each warrant entitles the holder to purchase one share
           of Common Stock at $4.80 per share until March 31, 1997.
 
           (ii)   200,000 warrants.  Each warrant entitles the holder to
           purchase one share of Common Stock at $.10 per share until June
           28, 1997.  Two directors acquired 150,000 and 50,000 warrants,
           respectively, in connection with a $400,000 financing in 1988.
           The loan has since been repaid by the Company.

      (d)  Stock Options

              At September 30, 1996, 505,500 shares of Common Stock were
           reserved for issuance pursuant to stock options granted under the
           Company's stock option plans. The exercise price of all such
           options is $.10 per share.  No additional options may be granted
           under any of the Company's stock option plans.

(9)  Net Income Applicable to Common Stockholders

           Net income  applicable to common stockholders includes $248,000
      Preferred Stock dividends accrued, but not declared, for the nine
      months ended September 30, 1996 and 1995, respectively.

           Net income per share of Common Stock is computed after
      considering the effect of Preferred Stock dividends, on the basis of
      the weighted average number of shares outstanding.  Shares issuable in
      exchange for convertible Preferred Stock, stock options and warrants
      are antidilutive and, therefore, are not included in the computations.

(10)  Commitments and Contingencies

      (a)  In April 1996, the Company was dismissed as a defendant, to which
           it had been a party with other unaffiliated companies, in 27
           asbestos lawsuits pending in various circuit courts in Alabama
           and Florida.  Such lawsuits sought unspecified damages alleging
           injuries to persons exposed to products containing asbestos.  As
           of November 1, 1996, the Company is not a defendant in any
           lawsuits which allege injuries due to asbestos exposure.







                                                             Page 12 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-


(10)  Commitments and Contingencies (continued)

          The Company and Premix are parties to an Interim Agreement for
      Defense and Indemnity of Asbestos Bodily Injury Cases (the
      "Agreement") with certain of its insurance carriers under which each
      party agreed to pay a negotiated percentage share of defense costs and
      indemnification expenditures, subject to policy limits, for the
      pending and future asbestos claims.  The Agreement has been extended
      until May 15, 1997.  The Agreement is subject to cancellation upon
      sixty days notice by any party.

           The insurance carriers have agreed to pay, in the aggregate,
      approximately 93% of the damages, costs and expenditures related to
      the litigation.  Premix is responsible for the remaining 7%.  At
      September 30, 1996, the Company had accrued approximately $3,000  in
      estimated litigation and settlement costs related to the previously
      described asbestos claims, net of any amounts paid by the insurers.

           The Company believes, based upon the Agreement with its insurance
      carriers, and its experience in these claims to date, it has adequate
      insurance coverage for any future similar type of  claims.  To date,
      no case went to trial with Premix as a defendant.  Premix has either
      settled for a nominal amount of money or been voluntarily dismissed
      without payment from approximately 193 cases. Based upon historical
      results, the Company does not believe any potential future claims
      would be material. However, there can be no assurance that insurance
      will ultimately cover the aggregate liability for damages to which
      Premix may be exposed.  Premix is unable at this time to determine the
      exact extent of its exposure or outcome of the litigation of any other
      similar cases that may arise in the future.

            The Company is engaged in other legal actions and claims arising
      in the ordinary course of its business.  One such action may be
      material  to the Company.  Acrocrete is a co-defendant in a lawsuit
      captioned "Stephen P. Zabow, II and Karen I. Zabow, et al. vs. M/I
      Schottenstein Homes, Inc., Heiner Construction Company and Acrocrete,
      Inc.", filed October 2, 1996 in Wake County, North Carolina.  The
      lawsuit involves claims by owners of eight homes in Cary, North
      Carolina, against the general contractor, a subcontractor, and
      Acrocrete.  The claims relate to the use of synthetic stucco in the
      construction of such homes. The lawsuit alleges negligent
      misrepresentation,  breach of  warranty,  unfair and deceptive trade
      practices, fraud and negligence due to defective material, and
      requests punitive damages.  The plaintiffs allege that Acrocrete knew
      of inherent defects prevalent in synthetic stucco wall systems that
      permitted water intrusion to cause moisture damage to the interior and
      wood framing of the houses.





                                                             Page 13 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-


(10)  Commitments and Contingencies  (continued)
 
            Acrocrete believes it has meritorious defenses against the claim
      and cross-claims against the general contractor and installer of the
      product. The Company's insurance carriers are providing a defense and
      accepted coverage under reservation of rights.  Acrocrete is unable,
      at this time, to determine the exact extent of its exposure or outcome
      of the litigation of this lawsuit.

      (b)   The Company pays aggregate monthly rent of approximately $9,025
      for four of its operating facilities.  The leases expire at various
      dates ranging from December 31, 1996 to April 30, 1998.  Three of the
      leases provide for annual increases in monthly rent.

            In addition, the Company leases one automobile under an
      agreement which provides for a minimum  monthly payment of $600
      through June 1998. The Company is subject to an operating lease
      agreement for certain computer equipment which provides for monthly
      rental payments of $971 through February, 1998.
 
      (c)   In 1992, the Company removed its fuel pumps and underground
      tanks at its facilities in Miami and Casselberry, Florida, rather than
      upgrade the storage tank systems to comply with more stringent
      environmental standards which went into effect December 31, 1992. Upon
      removal of the tanks, test results showed evidence of soil and ground
      water contamination at each site.  The contaminated soil was removed
      from the properties and the regulatory authorities required the
      Company to test the groundwater and provide engineering reports to
      determine what remedial actions, if any, are necessary with respect to
      the ground water contamination.  In December 1994, all appropriate
      governmental authorities released the Company from further remedial
      actions with respect to the Casselberry, Florida facility. In June
      1995, the governmental authorities released the Company from further
      remedial action with respect to its Miami, Florida facility.

            During 1995, the Company incurred expenses of approximately
      $6,000 in connection with the engineering studies, tank removal and
      contamination removal.  The Company is eligible for reimbursement of
      certain allowable costs in connection with the removal of the
      contamination through a  program established  by the  State of Florida
      Department of Environmental Regulation.

      (d)   Howard L.  Ehler, Jr. ("the Executive") is employed by the
      Company pursuant to a one year renewable agreement  (the "Employment
      Agreement"). Mr.  Ehler serves as Executive Vice President and Chief
      Financial Officer of the Company at a current annual base salary of
      $98,555.  The Employment Agreement provides for automatic renewal for
      additional one year periods as of July 1, of each year, unless the
      Company or the Executive notifies the other party of an intent not to
      renew at least 90 days prior to expiration of the existing term.  The
      Executive receives a car allowance, as well as certain other benefits,
 
                                                             Page 14 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements
                                   -continued-


(10)  Commitments and Contingencies  (continued)

      such as health and disability insurance.  The Executive is also
      entitled to receive incentive compensation based upon targets
      formulated by the Company's Compensation Committee.

            Prior to a change in control, the Company has the right to
      terminate the Employment Agreement  without cause at any time upon
      thirty days written notice, provided the Company pays to the Executive
      a severance payment equivalent to 50% of his then current annual base
      salary.  As part of the Employment Agreement,  the Executive has
      agreed not to disclose confidential information and not to compete
      with the Company during his term of employment and, in certain cases
      for a two (2) year period following his termination.

            In the event of a "Change in Control" (as defined in the
      Employment Agreement),  the Employment Agreement is automatically
      extended to a three year period.  Thereafter, the Executive will be
      entitled to terminate his employment with the Company for any reason
      at any time.  In the event the Executive terminates his employment
      after a Change of Control, the Executive will be entitled to receive
      the lesser of (i) a lump sum amount equal to the base salary payments
      and all other compensation and benefits Executive would have received
      had the Employment Agreement continued for the full term; or (ii)
      three times Executive's base salary then in effect on the effective
      date of termination.  The  Executive would also be entitled to such
      severance in the event the Company terminates the Executive without
      cause after a Change of Control.

            In addition, Mr. Ehler is eligible to receive up to 75,000
      shares of common stock of the Company based on the earnings
      performance of the Company for the three years ended December 31,
      1999.
 
      (e)   During the third quarter of 1996, the Company entered into an
      employment  arrangement with Fred M. Hansen to serve as president of
      the Company's subsidiaries, Premix and Acrocrete, providing for an
      annual base salary to $117,601 and a bonus based upon earnings
      performance of the Subsidiaries.  Under this arrangement, as an
      inducement for his employment, the executive is to receive 100,000
      shares of common stock of the Company over a three year period ending
      in 1998.  In addition, the executive is eligible to receive an
      aggregate of 100,000 shares of the common stock of the Company based
      on the earnings performance of the subsidiaries for each year in the
      three year period ending December 31, 2000.  Also Mr.  Hansen is
      entitled to a moving allowance of $15,000 and the use of a Company
      auto, or car allowance of $650 per month during his employment.





                                                             Page 15 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

Item 2.     Management's Discussion and Analysis of Financial Condition
            and Results of Operations

            Liquidity and Capital Resources

                 At September 30, 1996,  the Company had   working capital
            of approximately $966,000  compared to working capital of
            $733,000 at December 31, 1995.

                 The Company's business is related primarily to the level of
            construction activity in Florida and Georgia.  The majority of
            the Company's products are sold to building materials dealers
            located principally in Florida and Georgia who provide materials
            to contractors and subcontractors engaged in the construction of
            residential, commercial and industrial buildings and swimming
            pools.  One indicator of the level and trend of construction
            activity is the amount of construction permits issued for the
            construction of buildings.  The level of construction activity
            is subject to population growth, inventory of available housing
            units, government growth policies and construction funding,
            among other things.

                 The Company's principal source of short-term liquidity is
            existing cash on hand and the utilization of a line  of credit
            with a commercial lender scheduled to expire on June 20, 1997.
            Premix and Acrocrete, the Company's subsidiaries, borrow on the
            line of credit, based upon and collateralized by, its eligible
            accounts receivable and inventory.  Generally, accounts not
            collected within 120 days are not eligible accounts receivable
            under the Company's borrowing agreement with its commercial
            lender.  At September 30, 1996,  $1,219,000 had been borrowed
            against $1,625,000 in available lines of credit limits.

                 Trade accounts receivable represent amounts due from
            building materials dealers located principally in Florida and
            Georgia who have purchased products on an unsecured open account
            basis and sales directly to the end-user (contractors and
            subcontractors), through Company owned warehouse distribution
            facilities.  The Company presently owns and operates three
            warehouse distribution facilities.  As a result of sales to the
            end user and a higher level of sales generated in the first nine
            months of 1996, compared to 1995, the Company's accounts
            receivable increased from $1,371,000 at December 31, 1995 to
            $1,536,000, at September 30, 1996.

                 The Company's common stockholders' deficit   of $5,422,000,
            at September 30, 1996,  resulted primarily from losses incurred
            in 1987 and prior years, and unpaid cumulative dividends
            required by the Company's issued and outstanding preferred
            stock.  The Company  has attempted  to generate  net income  and
 
                 
                 
                 
                 
                 
                                                             Page 16 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

Item 2.     Management's Discussion and Analysis of Financial Condition and
            Results of Operations (continued)

            Liquidity and Capital Resources (continued)
 
            adequate cash to support operations by various methods,
            including the commencement  of manufacturing acrylic stucco
            products, opening warehouse distribution outlets to sell its
            products directly to the end user, and the development and sale
            of new products.  These actions enabled the Company to derive
            net income of $321,000  for the nine months ended September 30,
            1996 prior to the application of unpaid dividends on the
            redeemable preferred stock, compared to net income of $55,000
            for the nine months ended September 30, 1995.

                 The Company has omitted payment of cash dividends on its
            preferred stock since the fourth quarter of 1985, and has
            accrued $3,642,000 of dividends in arrears on the preferred
            stock as of September 30, 1996.  The Company is continuing its
            efforts to develop a plan to satisfy the preferred stock
            dividend arrearage and mandatory sinking fund requirements which
            would be approved by its stockholders.

                 The Company believes its cash on hand and the maintenance
            of its borrowing arrangement with its commercial lender will
            provide sufficient cash to supplement any cash shortfalls from
            operations and provide adequate liquidity for the next twelve
            months.

                 The ability of the Company to maintain and improve its long
            term liquidity is dependent upon the Company's ability to
            successfully (i) achieve long-term profitable operations;  (ii)
            pay or otherwise satisfy omitted preferred stock dividends and
            preferred stock redemption requirements; and (iii) resolve
            current litigation on terms favorable to the Company.
 
                 The Company has no material capital expenditures planned
            for the next twelve months, other than expenditures that the
            Company may elect to spend to upgrade the Company's
            manufacturing facility in Casselberry, Florida.  If the Company
            determines it appropriate to upgrade these facilities,
            management estimates it would likely require a $50,000 to
            $100,000 cash investment and the balance of the funds would be
            financed.  The Company is investigating the feasibility of
            moving its manufacturing facility in Atlanta in April 1997.  The
            Company is unable to determine what capital expenditures, if
            any, may be required at this time.




 
                 
                 
                 
                 
                                                             Page 17 of 20
<PAGE>                   
                   IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES

Item 2.     Management's Discussion and Analysis of Financial Condition
            and Results of Operations (continued)
 

            Result of Operations

            Nine Months Ended and Three Months Ended September 30, 1996
             Compared to 1995
 
                 Net sales for the nine months ended September 30, 1996,
            increased $1,970,000, or approximately 23.3%, compared to the
            same period in 1995.  For the three months ended September 30,
            1996, net sales increased $619,000, or approximately 21.6%,
            compared to the same quarter in 1995.  The increase in sales was
            derived primarily from the sale of Acrocrete products, together
            with certain complementary products manufactured by other
            companies, sold through the Company's wholesale distribution
            facilities.
 
                 Gross profit as a percentage of net sales for the nine
            months and three months ended September 30, 1996, was
            approximately 28.4% and 28.5%, respectively, compared to 29.3%
            and 27.4% in the comparable periods in 1995.  The decrease in
            gross profit margins for the nine month period, was principally
            due to higher manufacturing expenses and a greater proportion of
            sales of lower gross profit margin products, including certain
            complementary products manufactured by other companies.
 
                 Selling, general and administrative expenses as a
            percentage of net sales for the nine months and three months
            ended September 30, 1996 was approximately 23.3% and 25.3%,
            respectively, compared to 26.2% and 28.9%, for the same periods
            in 1995.  In 1995, selling, general and administrative expenses
            included start-up costs associated with the opening of two the
            Company's three warehouse distribution facilities. However,
            selling, general and administrative expenses for the nine months
            ended September 30, 1996 increased $213,000, or approximately
            9.6%  compared to 1995.  The actual increase in expenses was
            primarily due to expenses associated with the expanded
            operations and additional sales expenses from the Company's
            distribution outlets.  Selling, general and administrative
            expenses as a percentage of net sales decreased in 1996 compared
            to 1995 periods because of spreading expenses over greater
            revenues.  Interest expense was greater in 1996 compared to
            1995, primarily because of increased borrowings under its line
            of credit with its commercial lender to fund working capital
            requirements resulting from increased sales.









                                                             Page 18 of 20
<PAGE>
                    IMPERIAL INDUSTRIES, INC. AND SUBSIDIARIES
 
                           PART II.   Other Information

Item 1.   Legal Proceedings

          See Notes to Consolidated Financial Statements, Note 10 (a), set
          forth in Part I.  Financial Information.

Item 3.   Default Upon Senior Securities

          The Company has 300,121 shares of $1.10 cumulative convertible
          preferred stock issued and outstanding.  Each share of preferred
          stock is entitled to cumulative quarterly dividends at the rate of
          $1.10 per annum.  As of September 30, 1996,  the Company has
          omitted dividends aggregating $3,632,000 on its outstanding
          preferred stock.  Also, under the provisions of the sinking fund
          requirements of the preferred stock, the Company was required to
          redeem 36,121 shares in 1991 and an additional 66,000 shares of
          preferred stock on April 1 each year thereafter until fully
          redeemed. The Company has been unable to satisfy the sinking fund
          requirements and did not redeem any shares of preferred stock
          since April 1991. For a more complete description, see Note 8 (b)
          of Notes to Consolidated Financial Statements.

Item 6.   Exhibits and Reports on Form 8-K
          (a) Exhibits
          Exhibit 2.1  Amended Plan of Reorganization [Incorporated by reference
          to the Company's Form 8-K, File No. 1-7190, dated June 26, 1987.]

          Exhibit 4.1  Certificate of Designation with respect to the Preferred 
          Stock [Incorporated by reference to the Company's registration 
          statement on Form S-2, File No. 1-7190, dated February 22, 1983.]
          (b) Reports on Form 8-K
          None

                                    SIGNATURES

     Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                   IMPERIAL INDUSTRIES, INC.

                                   By: /S/ Howard L. Ehler, Jr.  
                                       -------------------------------
                                       Howard L. Ehler, Jr.
                                       Executive Vice President/
                                       Principal Executive Officer

                                   By: /S/ Betty Jean Murchison
                                       -------------------------------
                                       Betty Jean Murchison
                                       Principal Accounting Officer

November 11, 1996
                                                           Page 19 of 19


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
1996 FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 10-Q.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                             282
<SECURITIES>                                         0
<RECEIVABLES>                                    1,674
<ALLOWANCES>                                       138
<INVENTORY>                                      1,236
<CURRENT-ASSETS>                                 3,113
<PP&E>                                           2,714
<DEPRECIATION>                                   2,005
<TOTAL-ASSETS>                                   3,935
<CURRENT-LIABILITIES>                            2,147
<BONDS>                                              0
                            3,001
                                          0
<COMMON>                                           571
<OTHER-SE>                                     (5,993)
<TOTAL-LIABILITY-AND-EQUITY>                     3,935
<SALES>                                         10,433
<TOTAL-REVENUES>                                10,461
<CGS>                                            7,468
<TOTAL-COSTS>                                   10,140
<OTHER-EXPENSES>                                 2,434
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 238
<INCOME-PRETAX>                                    321
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                321
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                          248
<NET-INCOME>                                        73
<EPS-PRIMARY>                                     .013
<EPS-DILUTED>                                     .013
        

</TABLE>


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