AMERICAN FINANCIAL CORP
10-Q, 1994-05-16
FIRE, MARINE & CASUALTY INSURANCE
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                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C.  20549


                                    FORM 10-Q


             Quarterly Report Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


   For the Quarterly Period Ended                              Commission File
   March 31, 1994                                              No. 1-7361



                          AMERICAN FINANCIAL CORPORATION


   Incorporated under                                          IRS Employer
   I.D.
   the Laws of Ohio                                            No. 31-0624874


                 One East Fourth Street, Cincinnati, Ohio  45202
                                  (513) 579-2121





   Indicate by check mark whether the Registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months, and (2) has been subject to such
   filing requirements for the past 90 days. Yes   X    No     




   As of May 1, 1994, there were 18,971,217 shares of the Registrant's Common
   Stock outstanding, all of which were privately owned.

                                   Page 1 of 16

   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q
                                      PART I
                              FINANCIAL INFORMATION

                 AMERICAN FINANCIAL CORPORATION AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEET
                                  (In Thousands)
   <TABLE>
   <CAPTION>
                                                  March 31,   December 31,
                                                               1994            1993
   <S>                                                 <C>             <C>         
             Assets
   Cash and short-term investments                      $   124,669     $   167,950
   Investments:
     Bonds and redeemable preferred stocks:
       Held to maturity - at amortized cost
         (market - $4,087,500 and $3,959,400)             4,103,534       3,788,732
       Available for sale - at market
         (amortized cost - $2,034,552 and $2,216,328)     2,089,352       2,349,528
     Other stocks - principally at market
       (cost - $172,718 and $207,056)                       265,418         339,156
     Investment in investee corporations                    902,093         899,800
     Loans receivable                                       618,567         630,932
     Real estate and other investments                      152,065         139,319
                                                          8,131,029       8,147,467
   Recoverables from reinsurers and prepaid
     reinsurance premiums                                   791,647         756,060
   Trade receivables                                        273,761         298,240
   Other receivables                                        209,215         213,507
   Prepaid expenses, deferred charges and other assets      367,503         320,299
   Cost in excess of net assets acquired                    176,318         173,965

                                                        $10,074,142     $10,077,488

          Liabilities and Capital
   Insurance claims and reserves                        $ 3,516,717     $ 3,422,657
   Annuity policyholders' funds accumulated               4,315,628       4,256,674
   Long-term debt:
     Parent company                                         571,452         571,874
     Subsidiaries                                           491,554         482,132
   Accounts payable, accrued expenses and other
     liabilities                                            537,957         648,462
   Minority interest                                        118,456         109,219
                                                          9,551,764       9,491,018

   Capital subject to mandatory redemption                   41,383          49,232
   Preferred Stock (redemption value - $278,889)            168,588         168,588
   Common Stock without par value                               904             904
   Retained earnings                                        221,403         210,846
   Net unrealized gain on marketable securities,
     net of deferred income taxes                            90,100         156,900

                                                        $10,074,142     $10,077,488
   </TABLE>
                                        2
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                 AMERICAN FINANCIAL CORPORATION AND SUBSIDIARIES
                        CONSOLIDATED STATEMENT OF EARNINGS
                                  (In Thousands)
   <TABLE>
   <CAPTION>
                                                            Three months ended March 31,
                                                                    1994             1993
   <S>                                                         <C>            <C>        
   Income:
     Property and casualty insurance premiums                   $313,049       $  545,931
     Investment income                                           141,070          175,128
     Realized gains on sales of securities                        14,956           17,386
     Equity in net earnings of investee corporations              21,694           14,813
     Gains on sales of investee corporations                          11           51,934
     Sales of other products and services                           -             152,100
     Other income                                                 32,867           67,449
                                                                 523,647        1,024,741
   Costs and Expenses:
     Property and casualty insurance:
       Losses and loss adjustment expenses                       231,017          389,642
       Commissions and other underwriting expenses               104,166          152,658
     Benefits to annuity policyholders                            59,223           59,182
     Interest on borrowed money                                   32,293           54,313
     Cost of sales                                                  -             134,900
     Other operating and general expenses                         61,936          139,004
                                                                 488,635          929,699

   Earnings before income taxes and extraordinary items           35,012           95,042
   Provision for income taxes                                      8,319            6,397

   Earnings before extraordinary items                            26,693           88,645

   Extraordinary items - loss on prepayment of debt              (15,693)            -   

   Net Earnings                                                 $ 11,000       $   88,645
   </TABLE>
                                        3
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                 AMERICAN FINANCIAL CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (In Thousands)
   <TABLE>
   <CAPTION>
                                                            Three months ended March 31,
                                                                    1994             1993
   <S>                                                         <C>            <C>        
   Operating Activities:
     Net earnings                                               $ 11,000       $   88,645
     Adjustments:
       Extraordinary losses from retirement of debt               15,693             -   
       Depreciation and amortization                               2,315           15,307
       Benefits to annuity policyholders                          59,223           59,182
       Equity in net earnings of investee corporations           (21,694)         (14,813)
       Changes in reserves on assets                               3,831           (1,451)
       Realized gains on investing activities                    (21,551)         (76,746)
       Increase in reinsurance and other receivables              (7,082)         (45,747)
       Increase in prepaid expenses, deferred charges
         and other assets                                        (47,628)          (6,824)
       Increase in insurance claims and reserves                  94,060           74,357
       Decrease in other liabilities                             (74,251)         (59,529)
       Increase in minority interest                               8,585           26,146
       Dividends from investees                                    5,250            6,200
       Other, net                                                 (1,243)         (18,450)
                                                                  26,508           46,277
   Investing Activities:
     Purchases of and additional investments in:
       Fixed maturity investments                               (522,111)      (1,150,784)
       Equity securities                                          (1,269)          (5,633)
       Investees and subsidiaries                                   -              (6,288)
       Real estate, property and equipment                        (7,936)         (26,951)
     Maturities and redemptions of fixed maturity
       investments                                               100,553          139,941
     Sales of:
       Fixed maturity investments                                292,081          459,467
       Equity securities                                          48,932           35,233
       Real estate, property and equipment                           491           58,718
     Decrease in other investments                                 9,853            7,343
     Other                                                          -              (1,500)
                                                                 (79,406)        (490,454)
   Financing Activities:
     Annuity receipts                                             94,906          106,834
     Annuity benefits and withdrawals                            (86,400)         (71,009)
     Additional long-term borrowings                              18,077          172,249
     Reductions of long-term debt                                 (8,586)        (149,563)
     Repurchases of capital stock                                 (4,294)            (343)
     Cash dividends paid                                          (4,086)            (191)
                                                                   9,617           57,977

   Net Decrease in Cash and Short-term Investments               (43,281)        (386,200)

   Cash and short-term investments at beginning of period        167,950          837,429

   Cash and short-term investments at end of period             $124,669       $  451,229
   </TABLE>
                                        4
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   A. Accounting Policies

      Basis of Presentation  The accompanying consolidated financial
      statements for American Financial Corporation ("AFC") and subsidiaries
      are unaudited, but management believes that all adjustments (consisting
      only of normal recurring accruals unless otherwise disclosed herein)
      necessary for fair presentation have been made.  The results of
      operations for interim periods are not necessarily indicative of results
      to be expected for the year.  The financial statements have been
      prepared in accordance with the instructions to Form 10-Q and therefore
      do not include all information and footnotes necessary to be in
      conformity with generally accepted accounting principles.  

      Changes in ownership levels of subsidiaries and investees have resulted
      in certain differences in the financial statements and have affected
      comparability between years.  Certain reclassifications have been made
      to prior years to conform to the current year's presentation.  All
      significant intercompany balances and transactions have been eliminated. 
      All acquisitions have been treated as purchases.  The results of
      operations of companies since their formation or acquisition are
      included in the consolidated financial statements.

      AFC's ownership of subsidiaries and significant investees with publicly
      traded shares was as follows:
   <TABLE>
   <CAPTION>
                                               March 31,        December 31,
                                                            1994     1993     1992
         <S>                                                <C>      <C>      <C> 
         American Annuity Group, Inc. ("AAG")                80%      80%      82%
         American Financial Enterprises, Inc. ("AFEI")       83%      83%      83%
         American Premier Underwriters, Inc.                 40%      41%(a)   51%
           (formerly The Penn Central Corporation)
         Chiquita Brands International, Inc.                 46%      46%      46%
         General Cable Corporation                           45%      45%      45%
         Great American Communications Company ("GACC")      20%      20%      40%
         Spelling Entertainment Group Inc. ("Spelling")       -       (b)      48%

         (a) In anticipation of a reduction of AFC's ownership of American Premier below 50%,
             AFC ceased accounting for it as a subsidiary and began accounting for it as an
             investee in April 1993.
         (b) Sold in March 1993.
   </TABLE>

     Investments  AFC implemented Statement of Financial Accounting Standards
     ("SFAS") No. 115, "Accounting for Certain Investments in Debt and Equity
     Securities," beginning December 31, 1993.  This standard requires (i)
     debt securities be classified as "held to maturity" and reported at
     amortized cost if AFC has the positive intent and ability to hold them to
     maturity, (ii) debt and equity securities be classified as "trading" and
     reported at fair value, with unrealized gains and losses included in
     earnings, if they are bought and held principally for selling in the near
     term and (iii) debt and equity securities not classified as held to
     maturity or trading be classified as "available for sale" and reported at
     fair value, with unrealized gains and losses reported as a separate
     component of shareholders' equity.  Only in certain limited
     circumstances, such as significant issuer credit deterioration or if
     required by insurance or other regulators, may a company change its
<PAGE>

     intent to hold a certain security to maturity without calling into
     question its intent to hold other debt securities to maturity in the
     future.
                                        5
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      Premiums and discounts on collateralized mortgage obligations are
      amortized over their expected average lives using the interest method. 
      Gains or losses on sales of securities are recognized at the time of
      disposition with the amount of gain or loss determined on the specific
      identification basis.  When a decline in the value of a specific
      investment is considered to be other than temporary, a provision for
      impairment is charged to earnings and the carrying value of that
      investment is reduced.  

      Investment in Investee Corporations  Investments in securities of 20%-
      to 50%-owned companies are carried at cost, adjusted for AFC's
      proportionate share of their undistributed earnings or losses. 
      Investments in less than 20%-owned companies are accounted for by the
      equity method when, in the opinion of management, AFC can exercise
      significant influence over operating and financial policies of the
      investee.

      Due to GACC's financial difficulties, AFC transferred all GACC
      securities and loans to the investee account and reduced the carrying
      value of that investment to estimated net realizable value ($35 million)
      at the end of 1992.  AFC resumed equity accounting for its investment in
      GACC following GACC's reorganization at the end of 1993.

      Cost in Excess of Net Assets Acquired  The excess of cost of
      subsidiaries and investees (purchased subsequent to October 1970) over
      AFC's equity in the underlying net assets ("goodwill") is being
      amortized over 40 years.  The excess of AFC's equity in the net assets
      of other subsidiaries and investees over its cost of acquiring these
      companies ("negative goodwill") has been allocated to AFC's basis in
      these companies' fixed assets, goodwill and other long-term assets and
      is amortized on a 10- to 40-year basis.

      Insurance Claims and Reserves  Insurance claims and reserves include
      unpaid losses and loss adjustment expenses in addition to unearned
      insurance premiums.  As discussed under "Reinsurance" below, amounts
      have not been reduced for reinsurance recoverable.

      The net liabilities stated for unpaid claims and for expenses of
      investigation and adjustment of unpaid claims are based upon (a) the
      accumulation of case estimates for losses reported prior to the close of
      the accounting period on the direct business written; (b) estimates
      received from ceding reinsurers and insurance pools and associations;
      (c) estimates of unreported losses based on past experience and (d)
      estimates based on experience of expenses for investigating and
      adjusting claims.  These liabilities are subject to the impact
      of changes in claim amounts and frequency and other factors.  In spite
      of the variability inherent in such estimates, management believes that
      the liabilities for unpaid losses and loss adjustment expenses are
      adequate.  Changes in estimates of the liabilities for losses and loss
      adjustment expenses are reflected in the Statement of Earnings in the
      period in which determined.

      Unearned insurance premiums represent that portion of premiums written
      which is applicable to the unexpired terms of policies in force,
      generally computed by the application of daily pro rata fractions.  On
      reinsurance assumed from other insurance companies or written through
      various underwriting organizations, unearned premiums are based on
      reports received from such companies and organizations.
<PAGE>

                                        6
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      Policy acquisition costs (principally commissions, premium taxes and
      other underwriting expenses) related to the production of new business
      are deferred and included in "Prepaid expenses, deferred charges and
      other assets".  For the property and casualty companies, the deferral of
      acquisition costs is limited based upon their recoverability without any
      consideration for anticipated investment income.  Deferred policy
      acquisition costs ("DPAC") are charged against income ratably over the
      term of the related policies.  For the annuity company, DPAC is
      amortized, with interest, in relation to the present value of expected
      gross profits on the policies.

      Reinsurance  In the normal course of business, AFC's insurance
      subsidiaries cede reinsurance to other companies to diversify risk and
      limit maximum loss arising from large claims.  To the extent that any
      reinsuring companies are unable to meet obligations under the agreements
      covering reinsurance ceded, AFC's insurance subsidiaries would remain
      liable.  Amounts recoverable from reinsurers are estimated in a manner
      consistent with the claim liability associated with the reinsurance
      policies.  AFC insurance subsidiaries report as assets (a) the estimated
      reinsurance recoverable on unpaid losses, including an estimate for
      losses incurred but not reported, and (b) amounts paid to reinsurers
      applicable to the unexpired terms of policies in force.  AFC insurance
      subsidiaries also assume reinsurance from other companies.  Income on
      reinsurance assumed is recognized based on reports received from ceding
      reinsurers.

      Annuity Policyholders' Funds Accumulated  Annuity premium deposits and
      benefit payments are generally recorded as increases or decreases in
      "annuity policyholders' funds accumulated" rather than as revenue and
      expense.  Increases in this liability for interest credited are charged
      to expense and decreases for surrender charges are credited to other
      income.

      Statement of Cash Flows  For cash flow purposes, "investing activities"
      are defined as making and collecting loans and acquiring and disposing
      of debt or equity instruments and property and equipment.  "Financing
      activities" include obtaining resources from owners and providing them
      with a return on their investments, borrowing money and repaying amounts
      borrowed.  Annuity receipts, benefits and withdrawals are also reflected
      as financing activities.  All other activities are considered
      "operating".  Short-term investments having original maturities of three
      months or less when purchased are considered to be cash equivalents for
      purposes of the financial statements.

      Income Taxes  AFC files consolidated federal income tax returns which
      include all 80%-owned U.S. subsidiaries.  Deferred income taxes are
      calculated using the liability method.  Under this method, deferred
      income tax assets and liabilities are determined based on differences
      between financial reporting and tax bases and are measured using enacted
      tax rates.  Deferred tax assets are recognized if it is more likely than
      not that a benefit will be realized.
                                        7
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      Benefit Plans  AFC's Employee Stock Ownership Retirement Plan ("ESORP")
      is a noncontributory, trusteed plan which invests in securities of AFC
      and affiliates for the benefit of the employees of AFC and certain of
      its subsidiaries.  The ESORP covers all employees of participating
      companies who are qualified as to age and length of service. 
      Contributions are discretionary by the directors of participating
      companies and are charged against earnings in the year for which they
      are declared.  

      Under AFC's Book Value Incentive Plan, units may be granted at initial
      values between 80% and 120% of "book value" to key employees.  Units may
      be exercised at any time, to the extent vested.  Payments are made to
      the holder 50% in cash and the remainder in installments over a ten-year
      period with an assumed interest factor of 12% per annum.  "Book value"
      is determined in accordance with generally accepted accounting
      principles except that all equity securities (including investees and
      subsidiaries with publicly traded shares) are reflected at market value. 
      The value of the units is the excess of the current book value of a
      share of AFC Common Stock, as defined, over the initial value of the
      units at the date of grant.  This value is being accrued over the
      vesting period (five years).

      AFC and many of its subsidiaries provide health care and life insurance
      benefits to eligible retirees.  The projected future cost of providing
      these benefits is expensed over the period the employees qualify for
      such benefits.  

      Effective January 1, 1994, AFC implemented SFAS No. 112, "Employers'
      Accounting for Postemployment Benefits" which covers benefits provided
      to former or inactive employees (primarily those on disability) who were
      not deemed retired under other company plans.  This standard requires
      companies to accrue the projected future cost of providing
      postemployment benefits instead of recognizing an expense for these
      benefits when paid.  The implementation of SFAS No. 112 did not have a
      material effect on AFC's financial position or results of operations.

      Debt Discount  Debt discount and expenses are amortized over the lives
      of respective borrowings, generally on the interest method.  Unamortized
      balances are charged off in the event of early retirement of the related
      debt.  

   B. Sales of Investees   In March 1993, AFC sold its common stock investment
      in Spelling to Blockbuster Entertainment Corporation in exchange for
      7.6 million shares of Blockbuster common stock and warrants to purchase
      an additional two million Blockbuster shares at $25 per share.  AFC
      realized a $52 million pretax gain on the sale.
                                        8
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


   C. Segments of Operations  Through subsidiaries, AFC is engaged in several
      financial businesses, including property and casualty insurance,
      annuities and portfolio investing.  AFC also owns significant portions
      of the voting equity securities of certain companies (investee
      corporations - see Note D).  The following table (in thousands) shows
      AFC's revenues by significant business segment.  Intersegment
      transactions are not significant.
   <TABLE>
   <CAPTION>
                                             Three months ended March 31,
                                                         1994               1993
     <S>                                            <C>              <C>        
       Revenues (a)
         Property and casualty insurance:
           Underwriting                              $313,049         $  545,931
           Investment and other income                 83,258            140,116
                                                      396,307            686,047
         Annuities (b)                                 92,465            101,522
         Other                                         13,181            222,359
                                                      501,953          1,009,928
         Equity in net earnings 
           of investee corporations                    21,694             14,813
                                                     $523,647         $1,024,741

       (a) See Note A for a discussion of certain sales of subsidiaries and
           investees affecting the comparability of revenues in the table above.
       (b) Represents primarily investment income.
   </TABLE>

   D. Investee Corporations  Investment in investee corporations represents
      AFC's ownership of securities of certain companies.  All of the
      companies named in the following table are subject to the rules and
      regulations of the SEC.  Market value of the investments was
      approximately $930 million and $940 million at March 31, 1994 and
      December 31, 1993, respectively.  AFC's investment (and common stock
      ownership percentage) in these investees was as follows (dollars in
      thousands):
   <TABLE>
   <CAPTION>
                                               Investment (Ownership %)    
                                                          March 31,     December 31,
                                                              1994             1993
           <S>                                     <C>              <C>            
            American Premier(*)                     $557,594 (40%)   $559,116 (41%)
            Chiquita                                 282,069 (46%)    277,854 (46%)
            GACC                                      36,492 (20%)     36,892 (20%)
            General Cable                             25,938 (45%)     25,938 (45%)
                                                    $902,093         $899,800      

            (*) In March 1994, American Premier changed its name from The Penn Central
                Corporation to reflect its identity as a property and casualty insurance
                company.
   </TABLE>

      In May 1994, AFC agreed to sell its investment in General Cable common
      stock to an unaffiliated company for $27.6 million in cash.  The sale is
      subject to certain conditions.  Because AFC expects to recognize a small
      gain on the sale of General Cable, it did not recognize its share of
<PAGE>

      General Cable's first quarter loss of $1.6 million.
                                        9
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      Summarized financial information for AFC's major investees follows (in
      millions):
   <TABLE>
   <CAPTION>
                                                                       Three months ended March 31,  
             American Premier                            1994                1993
            <S>                                         <C>                 <C>  
             Revenues                                    $358                $370
             Income (Loss) from Continuing Operations     (56)                 31
             Discontinued Operations                       -                    3
             Net Income (Loss)                            (56)                 34
   </TABLE>

      American Premier's 1994 revenues were reduced by a $75.8 million
      provision for loss on notes receivable from General Cable which American
      Premier has agreed to sell back to General Cable at a discount.  This
      amount was excluded in determining AFC's equity in American Premier's
      earnings because (i) General Cable will record a corresponding gain when
      the transaction is completed and (ii) AFC's proportionate ownership of
      General Cable exceeds that of American Premier.
   <TABLE>
   <CAPTION>
                                                                       Three months ended March 31,  
             Chiquita                                    1994                1993
            <S>                                         <C>                 <C>  
             Net Sales                                   $669                $731
             Operating Income                              81                  70
             Income before Extraordinary Item              36                  28
             Extraordinary Item                           (23)                 - 
             Net Income                                    13                  28
   </TABLE>

   E. Long-Term Debt  Long-term debt consisted of the following (in
      thousands):
      <TABLE>
      <CAPTION>
                                             March 31,       December 31,
                                                         1994                1993
           <S>                                    <C>                 <C>        
             American Financial Corporation
               (Parent Company):
                  Non-subordinated                 $  566,811          $  564,075
                  Subordinated                          4,641               7,799
                                                      571,452             571,874
             Subsidiaries: 
                  Non-subordinated                    373,686             357,132
                  Senior Subordinated                 117,868             125,000
                                                      491,554             482,132
                                                   $1,063,006          $1,054,006
   </TABLE>

      On April 15, 1994, AFC completed an offer to issue 9-3/4% Debentures due
      April 20, 2004 in exchange for its publicly traded debentures.  In the
      exchange offer, AFC issued approximately $203.5 million ($195.3 million
      as of March 31) of the 9-3/4% Debentures.  A cash premium of
      $6.2 million on debentures exchanged through March 31 is included in
      Extraordinary Items in the Statement of Earnings.  On April 11, AFC
      redeemed at par all 13-1/2% Debentures not tendered in the exchange for
<PAGE>

      approximately $63.3 million in cash.
                                        10
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      At March 31, 1994, sinking fund and other scheduled principal payments
      on debt for the balance of 1994 and the subsequent five years, adjusted
      to reflect the results of the exchange offer through April 15 and the
      redemption, were as follows (in thousands):

   <TABLE>
   <CAPTION>
                        Parent
                            Company         Subsidiaries             Total
           <S>            <C>                  <C>               <C>      
            1994           $  3,231             $  2,490          $  5,721
            1995                261               63,444            63,705
            1996                261                1,476             1,737
            1997              5,456               28,884            34,340
            1998                261              172,077           172,338
            1999            225,927               13,920           239,847
   </TABLE>

      AFC may, at its option, apply debentures otherwise purchased in excess
      of scheduled payments to satisfy any sinking fund requirement.  The
      scheduled principal payments shown above assume that debentures
      purchased are applied to the earliest scheduled retirements.

   F. Capital Subject to Mandatory Redemption  Capital subject to mandatory
      redemption includes AFC's Mandatory Redeemable Preferred Stock and
      capital subject to a put option.

      Mandatory Redeemable Preferred Stock  The outstanding shares of
      Mandatory Redeemable Preferred Stock are nonvoting, cumulative and
      consisted of the following:
   <TABLE>
   <CAPTION>
                                                       March 31,   December 31,
                                                                       1994          1993
            <S>                                                    <C>           <C>     
             Series E - $10.50 par value per share; annual 
              dividends per share $1.                               504,711       504,711

             Series I - $28.00 liquidation value per share;
              annual dividends per share $2.66.                        -          150,212
   </TABLE>

      In February 1994, AFC redeemed the outstanding shares of Series I
      Preferred Stock.  Approximately 45% of the Series E Preferred Stock is
      scheduled to be retired in December 1994; the balance is to be retired
      in December 1995.

      Capital Subject to Put Option  Under an agreement entered into in 1983,
      certain members of the Lindner family (the "Group") who, in the
      aggregate, owned 1,848,235 shares of AFC Common Stock, were granted
      options to purchase an additional 1,225,000 shares.  The options, which
      expire two years after the death of Robert D. Lindner, are exercisable
      at $6.65 per share plus $.40 per share per year from April 1983. 
      Holders have the right to "put" to AFC any shares of AFC Common Stock or
      options at any time at a price equal to AFC's book value per share,
      adjusted to reflect all equity securities (including investees and
      subsidiaries with publicly traded shares) at market prices.  The
      purchase price is to be paid one-third in cash and the balance in a
<PAGE>

      five-year installment note bearing interest at a rate equal to the five-
      year U.S. Treasury note rate plus 3%.  AFC has the right to "call" any
      AFC shares owned by the Group after Robert D. Lindner's death at the
      same price as described under the "put" (but not less than $6.65 per
      share plus 10% compounded annually from April 1983).  Further, AFC has a
      right of first refusal on shares owned by members of the Group.
                                        11
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED


      At March 31, 1994, the Group owned 1,533,767 shares of AFC Common Stock
      and options to purchase an additional 762,500 shares.  The aggregate
      purchase price for all shares covered by the put is included in "capital
      subject to mandatory redemption" and amounted to $36 million and
      $40 million at March 31, 1994 and December 31, 1993, respectively. 
      Changes in the aggregate purchase price are charged or credited directly
      to retained earnings without affecting earnings.

   G. Other Preferred Stock  Other Preferred Stock is nonvoting, cumulative
      and consisted of the following:
   <TABLE>
   <CAPTION>
                                                  March 31,   December 31,
                                                                1994           1993
       <S>                                               <C>            <C>        
        Series F - $20.00 liquidation value per share; 
         annual dividends per share $1.80; 10% may
         be retired annually at AFC's option between
         1994 and 1996.                                   13,753,254     13,753,254

        Series G - $10.50 liquidation value per share;
         annual dividends per share $1.05; may be
         retired at AFC's option.                            364,158        364,158
   </TABLE>

   H. Common Stock  At March 31, 1994, Carl H. Lindner and certain members of
      the Lindner family owned all of the outstanding Common Stock of AFC.

   I. Extraordinary Items  Extraordinary items consisted of the following (in
      thousands):
   <TABLE>
          <S>                                             <C>     
            Premium paid on AFC debentures exchanged         $ 6,159
            Loss on subsidiary's prepayment of debt
              (net of minority interest of $74)                  498
            Share of loss on investee's prepayment of debt     9,036
                                                             $15,693
   </TABLE>

   J. Cash Flows - Fixed Maturity Investments  "Investing activities" related
      to fixed maturity investments in AFC's 1994 Statement of Cash Flows
      consisted of the following (in thousands):
   <TABLE>
   <CAPTION>
                                        Held to    Available
                                               Maturity     For Sale       Total
           <S>                                <C>          <C>         <C>      
            Purchases                          $373,379     $148,732    $522,111
            Maturities and paydowns              51,480       49,073     100,553
            Sales                                 7,781      284,300     292,081
   </TABLE>

   K. Pending Legal Proceedings  Counsel has advised AFC that there is little
      likelihood of any substantial liability being incurred from any
      litigation pending against AFC and subsidiaries. 

   L. Proposed Sale of Personal Lines Business  In February 1994, American
      Premier announced that it was considering a proposal from AFC to
<PAGE>

      purchase GAI's personal lines business for $380 million.  These
      operations had earned premiums of $342 million in 1993 and represented
      approximately 25% of the premiums earned by all of GAI's insurance
      operations.  Completion of the transaction is subject to certain
      conditions, including approval by a special committee of American
      Premier's board, receipt of a fairness opinion from an independent
      investment banking firm and regulatory approvals.
                                        12
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                                      ITEM 2

                       Management's Discussion and Analysis
                 of Financial Condition and Results of Operations

   GENERAL

   AFC is organized as a holding company with almost all of its operations
   being conducted by subsidiaries and investees.  The parent corporation,
   however, has continuing expenditures for administrative expenses and
   corporate services and, most importantly, for the payment of principal and
   interest on borrowings and redemptions of and dividends on AFC Preferred
   Stock.  Therefore, certain analyses are best done on a parent only basis
   while others are best done on a total enterprise basis.  In addition, since
   many of its businesses are financial in nature, AFC does not prepare its
   consolidated financial statements using a current-noncurrent format. 
   Consequently, certain traditional ratios and financial analysis tests are
   not meaningful. 

   LIQUIDITY AND CAPITAL RESOURCES

   Ratios  The ratio of AFC's (parent only) long-term debt to equity
   (excluding Capital Subject to Mandatory Redemption) was 1.19 at March 31,
   1994, compared to 1.06 at December 31, 1993.  Adding AFC's Capital Subject
   to Mandatory Redemption to its debt changes these ratios to 1.27 and 1.16;
   whereas, adding it to equity changes the ratios to 1.09 and .98 at those
   same dates.  AFC's ratio of earnings to fixed charges on a total enterprise
   basis was 1.43 for the first three months of 1994 compared to 2.62 for the
   entire year of 1993; ratios of earnings to fixed charges and preferred
   dividends were 1.20 and 2.26 for the same periods.

   Sources of Funds  A wholly-owned subsidiary, Great American Holding
   Corporation ("GAHC"), has a revolving credit agreement with several banks
   under which it can borrow up to $300 million.  The credit line converts to
   a four-year term loan in December 1996 with scheduled principal payments to
   begin in March 1997.  Borrowings under the credit line are made by GAHC and
   are advanced to AFC.  The line is guaranteed by AFC and secured by 50% of
   the stock of Great American Insurance Company ("GAI").  GAHC had no
   outstanding borrowings under the agreement at March 31, 1994 and
   December 31, 1993 and $85 million outstanding at April 30, 1994.

   Investments  Significant portions of equity and, to a lesser extent, fixed
   income investments are concentrated in a relatively limited number of major
   positions.  This approach allows management to more closely monitor these
   companies and the industries in which they operate.  Some of the
   investments, because of their size, may not be as readily marketable as the
   typical small investment position.  Alternatively, a large equity position
   may be attractive to persons seeking to control or influence the policies
   of a company.  While management believes this investment philosophy will
   produce higher overall returns, such concentrations subject the portfolio
   to greater risk in the event one of the companies invested in becomes
   financially distressed.

   Approximately 95% of the bonds and redeemable preferred stocks held by AFC
   were rated "investment grade" (credit rating of AAA to BBB) at March 31,
   1994.  Investment grade securities generally bear lower yields and lower
   degrees of risk than those that are unrated and non-investment grade.
                                        13
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                       Management's Discussion and Analysis
           of Financial Condition and Results of Operations - Continued


   The cost basis of investments other than investees was determined after
   deducting cumulative provisions for impairment aggregating $50 million at
   March 31, 1994 and $47 million at December 31, 1993.

   RESULTS OF OPERATIONS

   General  Due to a decrease in ownership percentage, AFC ceased accounting
   for American Premier as a subsidiary and began accounting for it as an
   investee on April 1, 1993.  As a result, current year income statement
   components are not comparable to prior years and are not necessarily
   indicative of future years.

   Pretax earnings in the first quarter of 1994 were $60 million less than in
   1993's quarter, primarily due to a $52 million pretax gain on the sale of
   an investee in 1993.

   Property and Casualty Insurance  Underwriting profitability is measured by
   the combined ratio which is a sum of the ratio of underwriting expenses to
   premiums written and the ratio of losses and loss adjustment expenses to
   premiums earned.  When the combined ratio is under 100%, underwriting
   results are generally considered profitable; when the ratio is over 100%,
   underwriting results are generally considered unprofitable.  The combined
   ratio does not reflect investment income, other income or federal income
   taxes.  

   The combined underwriting ratio (statutory basis, after policyholders'
   dividends) of GAI and its property and casualty insurance subsidiaries was
   106.7% for the first three months of 1994 compared to 103.5% for the same
   period in 1993 and 103.9% for the entire year of 1993.  While the combined
   ratio includes about 5 or 6 points for winter storms in the first quarter
   of each year, the California earthquake in January added about 3 points to
   the 1994 ratio.

   Property and casualty insurance premiums were $233 million less than in the
   first three months of 1993, reflecting the deconsolidation of American
   Premier beginning in the second quarter of 1993.  Insurance premiums for
   the remainder of AFC's insurance group increased $21 million (7%) and
   losses and loss adjustment expenses increased $29 million (14%).  The
   increase in premiums was due to an increase in sales of specialized niche
   products and a decrease in the percentage of business ceded to reinsurers.

   Investment Income  Investment income decreased $34 million (19%) from 1993
   as the deconsolidation of American Premier in April 1993 more than offset
   the effects of an increase in the remaining investments held.

   Realized Gains  Realized capital gains have been an important part of AFC's
   return on its investments in marketable securities.  Individual securities
   are sold creating gains and losses from time to time as investment
   strategies change or as market opportunities appear to present optimal
   conditions.

   Investee Corporations  Equity in net earnings of investee corporations
   (companies in which AFC owns a significant portion of the voting stock)
   represents AFC's proportionate share of the investees' earnings and losses. 
                                        14
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q

                       Management's Discussion and Analysis
           of Financial Condition and Results of Operations - Continued


   Gains on Sales of Investee Corporations  The gain on sale of investee in
   1993 represents a pretax gain on the sale of Spelling Entertainment Group
   common stock.  

   Sales of Other Products and Services  Sales of other products and services
   in the first three months of 1993 represent American Premier's revenues
   from systems and software engineering services and the manufacture and
   supply of industrial products and services.  

   Benefits to Annuity Policyholders  Benefits to annuity policyholders were
   about the same for the first quarters of 1994 and 1993.  An increase in
   average annuity policyholders' funds accumulated was offset by a decrease
   in overall interest rates credited to policyholders' funds.  The average
   crediting rate on funds held has decreased from 6.2% at December 31, 1992
   to 5.3% at December 31, 1993 and March 31, 1994.  The rate at which
   interest is credited on annuity policyholders' funds is subject to change
   based on management's judgment of market conditions.

   Interest on Borrowed Money  Interest on borrowed money was $22 million less
   than the first three months of 1993 due primarily to the deconsolidation of
   American Premier and, to a lesser extent, repayments of borrowings in 1993.

   Other Operating and General Expenses  Included in operating and general
   expenses in the first three months of 1994 and 1993 are charges of
   $2.1 million and $19.0 million, respectively, for minority interest.  Also
   included is a charge of $8.0 million in 1993 for the estimated costs of
   moving AAG's annuity operations from Los Angeles to Cincinnati.

   Income Taxes  The 1993 provision for income tax includes a $15 million
   first quarter benefit due to American Premier's revision of estimated
   future taxable income likely to be generated during the company's tax loss
   carryforward period.

   New Accounting Standards  Effective January 1, 1994, AFC implemented SFAS
   112, "Employers' Accounting for Postemployment Benefits"; the
   implementation of this standard did not have a material adverse effect on
   AFC.
                                        15
   <PAGE>
<PAGE>

                       AMERICAN FINANCIAL CORPORATION 10-Q
                                     PART II
                                OTHER INFORMATION


   Items required in Part II of this form have been omitted since they are
   either inapplicable or not required.

                                                         



                                    Signature

   Pursuant to the requirements of the Securities Exchange Act of 1934,
   American Financial Corporation has duly caused this Report to be signed on
   its behalf by the undersigned duly authorized.

    
                                American Financial Corporation



   May 13, 1994                 BY:/s/ FRED J. RUNK                 
                                     Fred J. Runk
                                     Vice President and Treasurer


                                        16
   <PAGE>


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