AMERICAN FINANCIAL CORP
PRE13E3/A, 1997-09-26
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 13E-3

                        Rule 13e-3 Transaction Statement
        (Pursuant to Section 13(e) of the Securities Exchange Act of 1934

                                 Amendment No. 2

                         American Financial Corporation

     ----------------------------------------------------------------------
                                (Name of Issuer)

                         American Financial Group, Inc.
                         American Financial Corporation

     ----------------------------------------------------------------------
                       (Name of Persons Filing Statement)

                   Series F Cumulative Voting Preferred Stock
                   Series G Cumulative Voting Preferred Stock

     ----------------------------------------------------------------------
                         (Title of Class of Securities)

                              Series F - 026087809
                              Series G - 026087874

     ----------------------------------------------------------------------
                      (CUSIP Number of Class of Securities)

                             James C. Kennedy, Esq.
                         American Financial Corporation
                             One East Fourth Street
                             Cincinnati, Ohio 45202
                                 (513) 579-2538

     ----------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications
                     on Behalf of Persons Filing Statement)

This Statement is filed in connection with (check the appropriate box):

a.   [X] The filing of solicitation materials or an information statement
         subject to Regulation 14A, Regulation 14C or Rule 13e-3(c) under the
         Securities Exchange Act of 1934.

b.   [ ] The filing of a registration statement under the Securities Act of 
         1933.

c.   [ ] A tender offer.

d.   [ ] None of the above.

Check the following box if the soliciting materials or information statement
referred to in checking box (a) are preliminary copies: [X]




<PAGE>   2
                            CALCULATION OF FILING FEE

Transaction Valuation:  $286,604,863           Amount of Filing Fee:  $57,321


[x]  Check Box if any part of the fee is offset as provided by Rule 0-11(a)(2)
     and identify the filing with which the offsetting fee was previously paid.
     Identify the previous filing by registration statement number, or the form
     or schedule and the date of its filing.

AMOUNT PREVIOUSLY PAID:                   $57,321
FILING PARTY:                             American Financial Corporation
FORM OR REGISTRATION NO.:                 Preliminary Proxy Statement
DATE FILED:                               July 16, 1997

This Amended Rule 13e-3 Transaction Statement is being filed by American
Financial Group, Inc. and its subsidiary, American Financial Corporation, both
Ohio corporations, in connection with a proposal to cause a merger of American
Financial Corporation whereby all of its Series F and G Preferred Stock would
be converted into the right to receive cash or shares of its new Series J
Preferred Stock.

   
         The following Cross Reference Sheet, prepared in accordance with
General Instruction F to Schedule 13E-3, shows the location in the Preliminary
Proxy Statement filed by American Financial Corporation on the date hereof of
the information required to be included in this Schedule 13E-3. The information
set forth in the Preliminary Proxy Statement, including all exhibits thereto,
is expressly incorporated by reference as set forth in the Cross Reference
Sheet in response to each item of this Schedule 13E-3 and the responses to
each item in this Schedule 13E-3 are qualified in their entirety by the
information contained in the Preliminary Proxy Statement.


 ITEM IN SCHEDULE 13E-3     WHERE LOCATED IN PRELIMINARY PROXY STATEMENT
    

 1(a)                       Cover Page

 1(b)                       Description of Preferred Stock; Introduction -
                            Proposal No. 1 Adoption of the Merger Agreement;
                            Ownership of Preferred Stock

 1(c)                       The Merger - Market Price and Dividend Data

 1(d)                       The Merger - Market Price and Dividend Data

 1(e)                       *

 1(f)                       Ownership of Preferred Stock

 2(a)                       Management, Principal Shareholders

 2(b)                       Management, Principal Shareholders



<PAGE>   3


 2(c)                       Management, Principal Shareholders

 2(d)                       Management, Principal Shareholders

 2(e)                       *

 2(f)                       *

 2(g)                       *

 3(a)(1.)                   Certain Transactions

 3(a)(2.)                   *

 3(b)                       *

 4(a)                       The Merger Agreement

 4(b)                       *

 5(a)                       The Merger Agreement

 5(b)                       *

 5(c)                       *

 5(d)                       The Merger - Comparison of Preferred Shares and
                            Introduction - Proposal No. 1

 5(e)                       *

 5(f)                       Introduction - Proposal No. 1

 5(g)                       *

 6(a)                       The Merger Agreement - Expenses

 6(b)                       The Merger Agreement - Expenses

 6(c)                       *

 6(d)                       *

 7(a)                       Special Factors - The Special Committee

 7(b)                       Special Factors - The Special Committee

 7(c)                       Special Factors - The Special Committee

 7(d)                       The Merger - Conflicts of Interest, Certain United
                            States Federal Income Tax Consequences

   
 8(a)                       The Merger - Actions of the Special Committee and
                            Recommendation of the Board of Directors of AFC
                            and AFG and Special Factors -- The Special
                            Committeee
    



<PAGE>   4



 8(b)                       Special Factors - The Special Committee

 8(c)                       Voting at the Meeting; The Merger - Vote Required;
                            Certain Expected Voting

 8(d)                       Special Factors - The Special Committee

 8(e)                       Special Factors - The Special Committee

 8(f)                       *

 9(a)                       Special Factors - The Special Committee

 9(b)                       Special Factors - The Special Committee

 9(c)                       Special Factors - Opinion of the Special Committee's
                            Financial Advisor

 10(a)                      Ownership of Preferred Stock

 10(b)                      *

 11                         The Merger - Vote Required; Certain Expected Voting

 12(a)                      The Merger - Vote Required; Certain Expected Voting

   
 12(b)                      The Merger - Recommendation of the Board of
                            Directors and Special Factors -- The Special
                            Committee
    


 13(a)                      The Merger Agreement - Dissenters' Rights

 13(b)                      *

 13(c)                      *

 14(a)                      Selected Financial Data; Financial Statements

 14(b)                      Pro Forma Financial Information

 15(a)                      Voting at the Meeting - Proxies

 15(b)                      *

 16                         *

 17(a)                      *

 17(b)                      *

 17(c)                      *

 17(d)                      *

 17(e)                      The Merger - Dissenters' Rights; Exhibit C to Proxy
                            Statement

 17(f)                      *


<PAGE>   5
   
*The item is located in the Schedule 13E-3 only.


ITEM 1   Issuer and Class of Security Subject to the Transaction

         (a)      The relevant information set forth on the Cover Page of the
                  Preliminary Proxy Statement is incorporated herein by
                  reference.

         (b)      The relevant information set forth under the captions
                  "Description of Preferred Stock; Introduction - Proposal No. 1
                  Adoption of the Merger Agreement; Ownership of Preferred
                  Stock" in the Preliminary Proxy Statement is incorporated
                  herein by reference.

         (c)      The relevant information set forth under the caption "The
                  Merger - Market Price and Dividend Data" in the Preliminary
                  Proxy Statement is incorporated herein by reference.

         (d)      The relevant information set forth under the caption "The
                  Merger - Market Price and Dividend Data" in the Preliminary
                  Proxy Statement is incorporated herein by reference.

         (e)      In October 1996, American Financial Group, Inc. sold $100
                  million (proceeds to the company) of trust preferred
                  securities due 2026, comprised of 4 million shares sold at $25
                  per share. In December 1995, American Financial Group, Inc.
                  sold 4.6 million shares of common stock at a price of $28.875
                  per share, providing proceeds to the company of $110.9
                  million.

         (f)      The relevant information set forth under the caption
                  "Ownership of Preferred Stock" in the Preliminary Proxy
                  Statement is incorporated herein by reference.

ITEM 2   Identity and Background

         The persons filing this statement are American Financial Group, which
owns all of the Common Stock, which constitutes approximately 76% of the voting
power, of American Financial corporation which is also a filer. American
Financial Corporation is the issuer of the class of equity securities which is
the subject of the Rule 13e-3 transaction.

                  (a)      The relevant information set forth under the caption
                           "Management - Principal Shareholders" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.

                  (b)      The relevant information set forth under the caption
                           "Management - Principal Shareholders" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.



    

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                  (c)      The relevant information set forth under the caption
                           "Management - Principal Shareholders" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.


                  (d)      The relevant information set forth under the caption
                           "Management - Principal Shareholders" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.

                  (e)      None of the directors or executive officers have been
                           convicted in a criminal proceeding (other than
                           traffic violations and similar misdemeanors) nor has
                           any of them been a party to a civil proceeding of a
                           judicial or administrative body of competent
                           jurisdiction that resulted in a judgment, decree or
                           final order enjoining further violations of, or
                           prohibiting activities subject to, federal or state
                           securities laws. Each is a U.S. citizen.

                  (f)      None of the directors or executive officers have been
                           convicted in a criminal proceeding (other than
                           traffic violations and similar misdemeanors) nor has
                           any of them been a party to a civil proceeding of a
                           judicial or administrative body of competent
                           jurisdiction that resulted in a judgment, decree or
                           final order enjoining further violations of, or
                           prohibiting activities subject to, federal or state
                           securities laws. Each is a U.S. citizen.

                  (g)      U.S.

ITEM 3.           Past Contracts, Transactions or Negotiations

                  (a)(1.)  The relevant information set forth under the caption
                           "Certain Transactions" in the Preliminary Proxy
                           Statement is incorporated herein by reference.

                                    Pursuant to an Agreement and Plan of
                                    Acquisition and Reorganization (the
                                    "Agreement") dated as of December 9, 1994,
                                    in a series of mergers, American Premier
                                    Underwriters, Inc. ("APU") and American
                                    Financial Corporation ("AFC") combined their
                                    respective businesses by becoming
                                    subsidiaries of American Financial Group,
                                    Inc. in April 1995. Pursuant to one merger,
                                    APU became a subsidiary of AFG with each
                                    issued and outstanding share of APU Common
                                    Stock being converted into one share of AFG
                                    Common Stock and each issued and outstanding
                                    share of APU Preferred Stock being converted
                                    into one share of preferred stock of AFG. In
                                    another merger, AFC became a subsidiary of
                                    AFG with each share of AFC Common Stock
                                    being converted into the right to receive
                                    shares of AFG Common Stock at a rate equal
                                    to 1.45 shares of AFG Common Stock for each
                                    share of AFC Common Stock; cash was paid in
                                    lieu of fractional shares of AFG Common
                                    Stock. The merger involving AFC had no
                                    effect upon the AFC Preferred Stock which
                                    remained issued and outstanding after that
                                    merger.

    

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                                    In the merger completed on April 3, 1995,
                                    AFG issued 71.4 million shares of its Common
                                    Stock in exchange for all of the outstanding
                                    common stock of AFC and APU.


                  (a)(2.)  None.

                  (b)      None.

ITEM 4.           Terms of the Transaction.

                  (a)      The relevant information set forth under the caption
                           "The Merger Agreement" in the Preliminary Proxy
                           Statement is incorporated herein by reference.

                  (b)      None.

ITEM 5.           Plans or Proposals of the Issuer or Affiliate

                  (a)      The relevant information set forth under the caption
                           "The Merger Agreement" in the Preliminary Proxy
                           Statement is incorporated herein by reference.

                  (b)      None.

                  (c)      None.

                  (d)      The relevant information set forth under the caption
                           "The Merger - Comparison of Preferred Shares and
                           Introduction - Proposal No. 1" in the Preliminary
                           Proxy Statement is incorporated herein by reference.

                  (e)      None

                  (f)      The relevant information set forth under the 
                           caption "Introduction  - Proposal No. 1" 
                           incorporated herein by reference.

                           If the merger proposal is approved, the registration
                           under the Securities Exchange Act of 1934 of the
                           Series F and Series G Preferred Stock would be
                           terminated.

                  (g)      The issuer expects to continue to be obligated to
                           file reports pursuant to Section 15(d) of the
                           Securities Exchange Act of 1934.


    

<PAGE>   8
   






ITEM 6.           Source and Amounts of Funds or Other Considerations

                  (a)      The relevant information set forth under the caption
                           "The Merger Agreement - Expenses" in the Preliminary
                           Proxy Statement is incorporated herein by reference.

                  (b)      The relevant information set forth under the caption
                           "The Merger Agreement - Expenses" in the Preliminary
                           Proxy Statement is incorporated herein by reference.

                  (c)      Great American Holding Company, a wholly-owned
                           subsidiary of American Financial Corporation, has a
                           revolving loan agreement with a group of banks headed
                           by The First National Bank of Boston and Bank of
                           America Illinois, N.A. Borrowings bear interest at
                           floating rates based on prime or LIBOR and are
                           collateralized by 50% of the stock of Great American
                           Insurance Company.

                           The facility is guaranteed by American Financial
                           Corporation.

                  (d)      Not applicable.

ITEM 7.           Purposes, Alternatives, Reasons and Effects.

                  (a)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.

                  (b)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.

                  (c)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference.

                  (d)      The relevant information set forth under the caption 
                           "The Merger - Conflicts of Interest, Certain United 
                           States Federal Income Tax Consequences" in the 
                           Preliminary Proxy Statement is incorporated herein 
                           by reference.

ITEM 8.           Fairness of the Transaction

                  (a)      The relevant information set forth under the caption
                           "The Merger - Actions of the Special Committee and
                           Recommendation of the Board of Directors of AFC and
                           AFG" and "Special Factors - The Special Committee" in
                           the Preliminary Proxy Statement is incorporated
                           herein by reference


    

<PAGE>   9
   




                  (b)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (c)      The relevant information set forth under the caption
                           "Voting at the Meeting; The Merger - Vote Required;
                           Certain Expected Voting" in the Preliminary Proxy
                           Statement is incorporated herein by reference

                  (d)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (e)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (f)      No other offer received.

ITEM 9.           Reports, Opinions, Appraisals and Certain Negotiations.

                  (a)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (b)      The relevant information set forth under the caption
                           "Special Factors - The Special Committee" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (c)      The relevant information set forth under the caption
                           "Special Factors - Opinion of the Special Committee's
                           Financial Advisor" in the Preliminary Proxy Statement
                           is incorporated herein by reference

ITEM 10.          Interest in Securities of the Issuer.

                  (a)      The relevant information set forth under the 
                           caption "Ownership of Preferred Stock" in the 
                           Preliminary Proxy Statement is incorporated herein 
                           by reference

                  (b)      There have been no transactions in the Series F and
                           Series G Preferred Stock during the past 60 days by
                           the filers of this statement or by any pension,
                           profit sharing or similar plan of the issuer or any
                           of its affiliates or any other person enumerated in
                           Instruction C of this Schedule 13E-3 or by any
                           associate or a majority-owned subsidiary of the
                           issuer or affiliate.


    

<PAGE>   10
   






ITEM 11.          Contracts, Arrangements or Understandings with Respect to the 
                  Issuer's Securities.

                  The relevant information set forth under the caption "The
                  Merger - Vote Required; Certain Expected Voting" in the
                  Preliminary Proxy Statement is incorporated herein by
                  reference

ITEM 12.          Present Intention and Recommendation of Certain Persons with 
                  Regard to the Transaction.

                  (a)      The relevant information set forth under the caption
                           "The Merger - Vote Required; Certain Expected Voting"
                           in the Preliminary Proxy Statement is incorporated
                           herein by reference

                  (b)      The relevant information set forth under the caption
                           "The Merger - Recommendation of the Board of
                           Directors of AFC and AFG" and "Special Factors - The
                           Special Committee" in the Preliminary Proxy Statement
                           is incorporated herein by reference

ITEM 13.          Other Provisions of the Transaction

                  (a)      The relevant information set forth under the caption
                           "The Merger Agreement -Dissenters' Rights" in the
                           Preliminary Proxy Statement is incorporated herein by
                           reference

                  (b)      No provisions for access to information or counsel 
                           or appraisal services have been afforded.

                  (c)      Not Applicable.

ITEM 14.          Financial Information

                  (a)      The relevant information set forth under the caption
                           "Selected Financial Data; Financial Statements" in
                           the Preliminary Proxy Statement is incorporated
                           herein by reference

                  (b)      The relevant information set forth under the caption 
                           "Pro Forma Financial Information" in the Preliminary 
                           Proxy Statement is incorporated herein by reference

ITEM 15.          Persons and Assets Employed, Retailed or Utilized

                  (a)      The relevant information set forth under the caption 
                           "Voting at the Meeting - Proxies" in the Preliminary 
                           Proxy Statement is incorporated herein by reference



    

<PAGE>   11
   




                  (b)      None.


ITEM 16           Additional Information

                  None

ITEM 17           Material to be filed as Exhibits.

                  (a)      Credit Agreement dated as of December 7, 1993, as
                           amended, among Great American Holding Corporation,
                           The first National Bank of Boston and Bank of America
                           Illinois, N.A. as managing agents.*

                  (b)      Opinions of Libra Investments, Inc. and Houlihan,
                           Lokey, Howard & Zukin. Incorporated by reference to
                           Exhibits B and D, respectively, to the Preliminary
                           Proxy Statement.

                  (c)      Agreement and Plan of Merger. Incorporated by
                           reference to Exhibit A to the Preliminary Proxy
                           Statement.

                  (d)      Preliminary Proxy Statement. Incorporated by
                           reference to the Preliminary Proxy Statement

                  (e)      Ohio Revised Code Section 1701.75. Incorporated by
                           reference to Exhibit C to the Preliminary Proxy
                           Statement.

                  (f)      None

- -----------------------
*Previously filed.
    

<PAGE>   12


                                    SIGNATURE

         The undersigned certifies that the information set forth in this
statement is true, complete and correct.

   
Dated:   September 26, 1997         AMERICAN FINANCIAL GROUP, INC.
    


                                    BY:  James C. Kennedy
                                       -----------------------------------------
                                             Name:      James C. Kennedy
                                             Title:     Deputy General Counsel
                                                        and Secretary

   
Dated:   September 26, 1997         AMERICAN FINANCIAL CORPORATION
    


                                    BY:  James C. Kennedy
                                       -----------------------------------------
                                             Name:      James C. Kennedy
                                             Title:     Deputy General Counsel
                                                        and Secretary




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