INITIO INC
10QSB, 1996-12-20
CATALOG & MAIL-ORDER HOUSES
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           		     SECURITIES AND EXCHANGE COMMISSION
			                   Washington, D.C. 20549
		
		                       		  10 - QSB

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
    OF THE SECURITIES EXCHANGE ACT OF 1934

    For the Six Months Ended  October 31, 1996   
				    OR
( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934
    For the transition period from _______ to __________                    			

            		       Commission file number 0-9848

                        				INITIO, INC.
    __________________________________________________________________
    (Exact name of  small business issuer as specified in its charter)


	Nevada                                         22-1906744
_______________________________            ___________________
(State or other jurisdiction of            (I.R.S. Employer 
 incorporation or organization)             Identification No.)

2500 Arrowhead Drive, Carson City, Nevada          89706 
_________________________________________  ___________________
(Address of principal executive offices)        (Zip Code)


    Issuer's telephone number, including area code:  (702) 883-2711

                            				  None                                         
(Former name, former address and former fiscal year, if changed since last 
				 report.)

Check whether the issuer (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past twelve (12) months 
(or for such shorter period that the issuer was required to file such 
reports) and (2) has been subject to such filing requirements for the past 
90 days.        YES  X     NO                   

State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the close of the latest practicable date:

Class                           Outstanding  December 9, 1996
____________________________    _____________________________
Common stock, $.01 par value             4,679,664    

TRANSITIONAL SMALL BUSINESS DISCLOSURE FORMAT (Check One): YES   NO   X   




                              	 INDEX



                                                     								PAGE

		
Consolidated Statements of Operations -
     Six Months and Three Months ended October 31,
    	1996 and 1995                                             3

Consolidated Balance Sheets-
     As of October 31, 1996 and April 30, 1996                 4

Consolidated Statement of Stockholders' Equity-
     Six Months ended October 31, 1996 and Year Ended 
    	April 30, 1996                                            5

Consolidated Statements of Cash Flows-
     Six Months ended October 31, 1996 and 1995                6
				
Notes to Consolidated Financial Statements                     7-10

Management's Discussion and Analysis                          11-14

Signatures                                                       15            
			




                              				Page 2 of 15

<TABLE>

                              				INITIO, INC.
              		   CONSOLIDATED STATEMENTS OF OPERATIONS
                             				(Unaudited)


<CAPTION>
                                             						  Six Months Ended              Three Months Ended
                                       					  Oct. 31, 1996    Oct. 31, 1995   Oct. 31, 1996  Oct. 31, 1995
                        					                 ______________________________   ____________________________
<S>                                           <C>            <C>              <C>            <C>                  
NET SALES                                     $4,269,519     $4,693,370     $3,110,604     $2,816,359

COSTS AND EXPENSES
  Cost of Merchandise Sold                    $1,628,543     $1,552,575     $1,230,076       $960,999
  Advertising                                 $1,510,923     $1,992,433     $1,149,221     $1,090,591
                                   					      __________     __________     __________     __________ 
       GROSS MARGIN                           $1,130,053     $1,148,362       $731,307       $764,769
  General & Administrative (including 
    Fulfillment                               $1,451,313     $1,951,112       $898,766       $990,307
                                   					      __________     __________     __________     __________ 
OPERATING (LOSS)                               ($321,260)    ($802,750)      ($167,459)     ($225,538)

OTHER INCOME (EXPENSE)
  Interest (Expense) net of interest income of 
  $32,495 and $43,427 for the six months ended 
  October 31, 1996 and 1995 and $17,146 and 
  $24,185 for the three months ended October 
  31, 1996 and 1995, respectively              ($172,060)    ($167,454)      ($100,825)      ($94,401)
  Gain on Marketable Securities                 $183,706      $106,892        $168,494        ($1,229)
                                   					       _________      ________        ________       _________
       Total Other (Expense)                     $11,646      ($60,562)        $67,669       ($95,630)

                                   					       _________      ________         _______       ________ 
NET (LOSS)                                     ($309,614)    ($863,312)       ($99,790)     ($321,168)


Loss per Share (Note 1(j) ):

  (Loss) per Common Share                         ($0.07)       ($0.18)        ($0.02)        ($0.07)

Weighted Average Shares                        4,679,664      4,673,260      4,679,664       4,675,075



</TABLE>


The accompanying notes to the consolidated financial statements are an 
integral part of these statements.
 
	                          			Page 3 of 15
 
                          				INITIO, INC.
                 			 CONSOLIDATED BALANCE SHEETS


					   
					                                    October 31, 1996  April 30, 1996
ASSETS                                      (Unaudited)      (Audited)
CURRENT ASSETS:
  Cash                                         $688,133        $461,917
  Marketable Securities                        $746,041        $721,238
  Inventory                                  $4,148,464      $3,740,869
  Prepaid Advertising                        $1,246,048        $237,837
  Assets Held for Sale (Note 3)                $324,953        $324,953
  Prepaid and Other Current Assets             $907,208        $637,237
                                   					     __________      __________
	    Total Current Assets                    $8,060,847      $6,124,051

FIXED ASSETS, at Cost (Note 3)               $2,945,738      $2,932,253
 Less: Accumulated Depreciation and  
       Amortization                          $1,028,830        $941,582
                                   					     $1,916,908      $1,990,671
TRADE NAMES, CUSTOMER LISTS, AND RELATED
  INTANGIBLE ASSETS                          $1,462,872      $1,462,872
  Less: Accumulated Amortization               $137,144        $118,858
                                   					     __________      __________ 
                                   					     $1,325,728      $1,344,014

OTHER ASSETS                                    $11,174         $11,174
                                   					     __________      __________
TOTAL ASSETS                                $11,314,657      $9,469,910

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Borrowings under Line of Credit (Note 7)   $3,650,000      $2,600,000
  Accounts Payable                           $1,341,450        $417,038
  Accrued Expenses & Other Current    
   Liabilities                                 $304,297        $184,209
  Customers' Unshipped Orders                  $102,325         $64,814
                                   					     __________      __________
	    Total Current Liabilities               $5,398,072      $3,266,061
  Mortgage Payable (Note 8)                    $932,569        $950,679
                                   					     __________      __________
TOTAL LIABILITIES                            $6,330,641      $4,216,740

Commitments (Note 6)

STOCKHOLDERS' EQUITY:
Common Stock, $0.01 par value,
  Authorized, 10,000,000 shares; Issued
  5,071,535 shares at October 31, and
  April 30,1996                                 $50,715         $50,715
Additional Paid-In Capital                   $8,670,283      $8,670,283
Accumulated Deficit                         ($3,306,375)    ($2,996,761)
Treasury Stock, at Cost, 391,871
     shares at October 31, and 
     April 30, 1996                           ($476,781)      ($476,781)
Unrealized Gain on Marketable Securities        $46,174          $5,714
                                   					    ___________     ___________
TOTAL STOCKHOLDERS' EQUITY                   $4,984,016      $5,253,170

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY  $11,314,657      $9,469,910



							      
The accompanying notes to the consolidated financial statements are 
an integral part of these statements.





				                           Page 4 of 15                                   

<TABLE>
				
                            				INITIO, INC.
            		 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<CAPTION> 
                                                                            		 UNREALIZED
                          COMMON STOCK     ADDITIONAL                TREASURY    (LOSS) ON
                    	    Shares     Par      PAID-IN    ACCUMULATED  SHARES    MARKETABLE                  
                   			    Issued    Value    CAPITAL    (DEFICIT)   (at Cost)  SECURITIES   TOTAL     
			    _______________________________________________________________________________________________
<S>                       <C>       <C>       <C>         <C>         <C>        <C>        <C>               
BALANCE, April 30, 1995 
(Audited)                 5,063,316 $50,633   $8,656,907  ($1,276,878)($476,781) ($53,880)  $6,900,001

Option Exercised                600       $6        $594                                          $600

Stock Issued                  7,619      $76     $12,782                                       $12,858

Net (Loss) for the Six Months Ended
  October 31, 1995                                         ($863,312)                        ($863,312)

Unrealized (Loss) on Marketable Securities                                        ($45,246)   ($45,246)
                     			  _________  _______  __________   _________   _________  _________   _________
BALANCE, October 31, 1995 
(Unaudited)               5,071,535  $50,715  $8,670,283  ($2,140,190) ($476,781) ($99,126) $6,004,901

Net (Loss) for the Six Months Ended
  April 30, 1996                                           ($856,571)                        ($856,571)

Unrealized Gain on Marketable Securities                                          $104,840    $104,840

BALANCE, April 30, 1996   _________  _______   _________   __________  __________   ______   _________
(Audited)                 5,071,535  $50,715  $8,670,283  ($2,996,761) ($476,781)   $5,714  $5,253,170    

Net (Loss) for the Six Months Ended
  October 31, 1996                                         ($309,614)                        ($309,614)

Unrealized Gain on Marketable Securities                                           $40,460     $40,460
                     			  _________  _______   _________   __________  __________  _______  __________ 
BALANCE, October 31, 1996 5,071,535  $50,715  $8,670,283  ($3,306,375) ($476,781)  $46,174  $4,984,016



			     
</TABLE>

The accompanying notes to the consolidated financial statements are an 
integral part of these statements.

                      			     Page 5 of 15


                    			       INITIO, INC.
            		   CONSOLIDATED STATEMENTS OF CASH FLOWS
                      			     (Unaudited)


                                            						  Six Months Ended           
                                      					    Oct. 31, 1996  Oct. 31, 1995
                                               _____________  _____________
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net  (Loss)                                   ($309,614)     ($863,312)      
Adjustments to Reconcile Net (Loss) to Net Cash
Used In Operating Activities:
  Depreciation and Amortization                  $105,534       $121,425
  Gain on Marketable Securities                 ($183,706)     ($106,892)
  Decrease (Increase) in:
    Inventory                                   ($407,595)     ($496,120)      
    Prepaid Advertising                       ($1,008,211)     ($722,196)      
    Prepaid and Other Assets                    ($269,970)      ($56,686)      
  Increase (Decrease) in:
    Accounts Payable, Accrued Expenses and 
     Other Current Liabilities                 $1,044,500      ($253,295)    
     Customers' Unshipped Orders                  $37,511        $20,414       
                                   					       ----------      ---------
Net Cash (Used In) Operating Activities         ($991,551)   ($2,356,662)      

CASH FLOWS FROM INVESTING ACTIVITIES:
Capital Expenditures                             ($13,485)     ($963,151)      
Purchase of Marketable Securities               ($640,651)     ($289,344)
Sale of Marketable Securities                    $840,013       $442,934
                                          						_________       ________
Net Cash Provided by (Used In) Investing 
  Activities                                     $185,877      ($809,561)      

CASH FLOWS  FROM FINANCING ACTIVITIES:
Net Borrowings under Line of Credit            $1,050,000     $2,300,000       
Mortgage                                         ($18,110)    $1,000,000
Issuance of Common Stock                               $0        $13,458        
                                   					       __________     __________
Net Cash Provided By Financing Activities      $1,031,890     $3,313,458

NET INCREASE (DECREASE) IN CASH                  $226,216       $147,235       
CASH,  AT BEGINNING OF PERIOD                    $461,917       $617,768
                                           					 ________       ________
CASH,  AT END OF PERIOD                          $688,133       $765,003       


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Cash paid during the period for interest       $204,555       $210,881







The accompanying notes to the consolidated financial statements are an integral 
part of these statements.

                              Page 6 of 15          


                           				INITIO, INC. 
             		NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a)  NATURE OF BUSINESS -  Initio, Inc., a Nevada Corporation, (the "Company") 
through its wholly-owned subsidiary, Deerskin Trading Post, Inc. is a direct 
mail specialty catalog company.  It markets men's and women's leather 
outerwear, apparel, footwear, accessories and small leather goods through its 
Deerskin Catalogs and gifts and housewares through its Joan Cook Catalogs.  
The Company also operates one retail closeout outlet in Danvers, 
Massachusetts.  The Deerskin Catalog business is highly seasonal with principal
sales occurring between early November and early December.  The Joan Cook line 
is significantly less seasonal although the Company experiences some increase 
in demand in the holiday season.

(b) BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of Initio, Inc.,  
and its wholly-owned subsidiary, Deerskin Trading Post, Inc.  All intercompany 
transactions have been eliminated.

(c) USE OF ESTIMATES
The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make  estimates and assumptions 
that affect the reported amounts of assets and liabilities at the date of the 
financial statements and the reported amounts of revenues and expenses during 
the reporting period.  Actual results could differ from those estimates.

(d) REVENUE RECOGNITION
Revenue is recognized as merchandise is shipped to customers.  Payments 
received for merchandise not yet shipped are reflected as "Customers' 
Unshipped Orders," a current liability.

The Deerskin and Joan Cook catalogs have significantly different refund rates 
which relate to the size, color, fit and items damaged in transit of the 
merchandise sold.  In each period, the Company accrues a reserve for returns 
and exchanges which it anticipates will occur related to the sales of the 
period.  Such accrual is based upon the Company's historical experience.

Revenue on retail sales is recognized at the point of sale.

(e)  PREPAID ADVERTISING
Costs of producing and mailing catalogs are deferred and amortized over the 
estimated productive life of each mailing based on projected sales.   As 
prescribed under SOP 93-7, the Company only capitalizes as assets those costs 
which are incremental direct costs with independent third parties and payroll 
and payroll-related costs of employees who are directly associated with, and 
devote time to, the advertising.  In addition, individual advertising efforts 
are established as stand alone cost pools which are amortized on a cost pool 
basis over the estimated period of benefit determined  based upon estimated 
future revenues.  The Company, on a quarterly basis, assesses the 
realizability of the assets created based on the likelihood of achieving the 
estimated revenues .  As of October 31, 1996 no writedowns were required to 
report the capitalized advertising expenses at net realizable value.  Prepaid 
advertising includes costs incurred for catalogs to be mailed in the future.  
Catalog and space advertising costs associated with test programs are 
expensed as incurred.  

Advertising costs related to non-test space promotions are initially deferred, 
then expensed to the extent of gross profits realized until fully recovered; 
therefore, only after advertising costs have been fully recovered, does a 
particular promotion make any contribution to operating income.   Deferred 
costs are reviewed quarterly for recoverability and adjusted, if necessary.


(f) INVENTORY
Merchandise inventory is valued at the lower of cost or market, using the 
first-in, first-out (FIFO) cost method.  

Included in inventory costs are certain costs involved in the receiving, 
preparation, maintaining and storing of the mailorder inventory for sale.  
These costs are calculated as a percentage of inventory and are reviewed and 
monitored periodically. 

(g) FIXED ASSETS
Fixed assets are stated at cost and are depreciated by the straight line 
method, using estimated useful lives which approximate 40 years for buildings 
and 3 to 10 years for equipment.  

Improvements to leased premises are amortized over the lesser of their 
estimated useful lives or the remaining term of the lease.

Repair and maintenance costs are charged directly to expense.  Renewals and 
betterments of fixed assets are charged to fixed assets.  Upon retirement or 
other disposition of property or when the asset is fully depreciated, 
whichever is sooner, the cost and related depreciation or amortization are 
removed from the accounts.

Fixed assets held for sale are stated at net book value, which is less than 
current fair market value.


                      			      Page 7 of 15

(h)  INTANGIBLE ASSETS
The Company's policy for measuring impairment of the value of its intangible 
assets arising from the acquisition of the Joan Cook catalog is to compare 
the sum of expected future cash flows from the catalog's operations over the 
remaining amortizable life of such intangible assets with the unamortized 
value on its books.  If the sum of the expected future cash flows is greater 
than the amount of the intangible assets unamortized book value, no adjustment 
is required. 

Management believes the asset Trade Names, Customer Lists, and Related 
Intangible Assets is so interconnected that it cannot reasonably be separated.  
This is in accordance with APB Opinion No. 16, "Business Combinations."

Trade names, customer lists, and related intangible assets are being amortized 
on a straight line basis over 40 years based upon the fact that the Joan Cook  
name has high consumer recognition and, in the opinion of management, 
constitutes a non-wasting asset.

(i) RECENTLY ISSUED ACCOUNTING STANDARDS 
In March 1995, the FASB issued Statement No. 121,  "Accounting for the 
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,"  
which requires impairment losses to be recorded on long-lived assets used in 
operations when indicators of impairment are present and the undiscounted 
cash flows estimated to be generated by those assets are less than the assets' 
carrying value.  The Company adopted Statement No. 121 in the first quarter 
of 1997 and, based on current circumstances, does not believe the effect of 
adoption is material. 

(j)  EARNINGS (LOSS) PER SHARE
Earnings (Loss) per share for the periods presented are based on the weighted 
average number of common shares outstanding during the period together with 
outstanding options and warrants to the extent such are dilutive, assuming 
that the exercisable options and warrants discussed in Note 5 had been 
exercised at October 31, 1996.

NOTE 2-MARKETABLE SECURITIES
On May 1, 1994, the Company adopted Statement of Financial Accounting 
Standards No. 115, "Accounting For Certain Investments in Debt and Equity 
Securities."  This Statement requires the classification of debt and equity 
securities based on whether the securities will be held to maturity, are 
considered trading securities or are available for sale.  Classification 
within these categories may require the securities to be reported at their 
fair market value with unrealized gains and losses included either in current 
earnings or reported as a separate component of stockholders' equity, 
depending on the ultimate classification.  

At October 31, 1996, unrealized  gains on marketable securities amounted 
to $46,174 and at April 30, 1996, unrealized gains were $5,714.

NOTE 3-FIXED ASSETS
                                  					  October 31, 1996     April 30, 1996   
                                         ________________     ______________
Building & Other Leasehold Improvements        $2,233,600         $2,225,810 
Equipment                                        $712,138           $706,443
                                               __________         __________   
                                               $2,945,738         $2,932,253
Less:  Accumulated Depreciation and 
	      Amortization                            $1,028,830           $941,582 
					                                          __________         __________  
					                                          $1,916,908         $1,990,671    
										
									       
When an asset is fully depreciated, its cost and related depreciation or 
amortization is removed from the fixed assets accounts.  

As of  July 1, 1996 the Company entered into an agreement for the sale of the 
Peabody facility at a price which represents a gain of approximately 
$275,000. Since this agreement is conditioned upon the purchaser obtaining 
building permits, among other things, there can be no assurance that such 
conditions will be met.

NOTE 4-INCOME TAXES 
Under the liability method, deferred income taxes are recognized for the tax 
consequences of "temporary differences" by applying enacted statutory tax rate
s applicable to future years to differences between the financial statement 
carrying amounts and the tax bases of existing assets and liabilities.  The 
effect on deferred taxes of changes in tax rates is recognized as income in 
the period.

At October 31, 1996, the Company has available for federal income tax purposes, 
net operating loss carryforwards (NOL) and other net future tax deductions 
totaling approximately $3,600,000;  approximately $63,000 of the NOL expires 
in 2004, the balance thereafter.  

The future tax benefit of such NOL should be recorded as an asset to the 
extent that management assesses the realization of such future tax benefits 
to be "more likely than not."  During the fiscal year ended April 30, 1996, 
the Company reassesed the future realization of the NOL and concluded that it 
is uncertain whether the benefit previously recorded will be realized.  This 
resulted in a write down of $523,000.

NOTE 5 - COMMON STOCK
The Company issued in September 1992, a subordinated debenture for $1,000,000 
together with warrants to purchase, on or before September 23, 1997, 75,000 
shares of the Company's common stock at $2.25 per share.


                     			     Page 8 of 15

In December 1991, the Company adopted a stock option plan which provides for 
the issuance of either incentive or non-qualified options to officers, 
directors and other key employees for up to 350,000 shares of the Company's 
common stock.  

During the fiscal year ended  April 30, 1995, the Company committed to grant 
a key employee incentive stock options to purchase 200,000 shares of its 
common stock at the then current market price of $2.375 per share under this 
plan.  In September 1995, the employee's relationship with the Company was 
discontinued and as part of the settlement of the Company's obligation to 
such employee, the options were cancelled and the Company issued 7,619 shares 
of common stock which the Company valued at $12,858 and expensed during that 
period.    

In April 1996 the Company granted two officers/directors options, exercisable 
immediately and expiring in five years, to each purchase 125,000 shares of 
the Company's common stock at $2.00 per share.

Incentive options must be at not less than current fair market value at the 
date of grant, are exercisable to the extent of 20% of the optioned shares 
on date of grant with an additional 20% becoming exercisable on each 
subsequent anniversary of such date and expire after six years.  Activity 
under the Company's stock option plan during the fiscal year ending April 30, 
1996 through October 31, 1996 was:
	                                                   						 Price Range
                                    					  Shares          Of Options
Fiscal year 1996:
At April 30, 1996:
   Outstanding                             158,900         $1.00 - $1.875
   Exercisable                             132,300         $1.00 - $1.875
   Exercised                                   600         $1.00

At October 31, 1996:
	Outstanding                               158,900         $1.00 - $1.875
	Exercisable                               147,600         $1.00 - $1.875

In 1988, the Company granted two key employees non-qualified options to 
purchase 32,000 shares of its common stock at $1.00 per share.  All of these 
options became exercisable at April 30, 1992 and they expire March 1, 1998.

A total of 671,400 of the Company's common shares (either authorized and 
unissued or treasury stock) are reserved for possible issuance upon exercise 
of the warrants issued in connection with the sale of the subordinated 
debenture (75,000 shares), for the Stock Option Plans (346,400 shares), and 
for the options granted to the officers/directors (250,000 shares).

As described in Note 7, Deerskin Trading Post, Inc., signed an agreement with 
its bank for a line of credit (the "Agreement").  The Agreement limits the 
ability of Deerskin to declare and pay any dividends without the bank's prior 
consent. 

NOTE 6-COMMITMENTS
(a)  LEASES
The Company rents premises for warehousing and administrative purposes.  
Future minimum rental payments under noncancelable operating leases, 
including ground leases, expiring at various dates through 2037, as of 
October 31,1996 are as follows:

Year Ending April 30,   
   1997            $ 63,753                               
			1998            $124,832                                
			1999            $ 70,270                                
			2000            $ 13,650
			2001            $  1,050 
	  Thereafter      $ 44,800                      
					              ________
              					$318,355

Rent expense for the six months ended October 31, 1996 and the fiscal year 
ended April 30, 1996 was $59,264 and $117,764 respectively.

(b) LETTERS OF CREDIT
Outstanding letters of credit, issued primarily for imported merchandise, 
approximated $212,000 and $586,000 at October 31 and April 30,1996, 
respectively.

NOTE 7 - SHORT TERM BORROWINGS
On September 7, 1994, Deerskin Trading Post, Inc.,  signed an agreement with 
United Jersey Bank, now Summit Bank, ("the Bank") for a line of credit of 
$6,000,000 less amounts subject to letters of credit issued by the Bank on 
its behalf, secured by its assets, guaranteed by the Company, maturing August 
31, 1995, and bearing interest at the Bank's base rate plus 1/2% with interest 
payable monthly.  This loan required a 30 consecutive day "clean up" 
requirement which the Company met in the quarter ended January 31, 1995.  
This loan was extended until August 31, 1996 with no change in the terms and 
conditions. The Company failed in the period ended January 31, 1996 to meet 
the clean up requirement;  

                    			       Page 9 of 15



the Bank waived the default in consideration of a reduction in the line from 
$6,000,000 to $4,000,000 and an increase in the interest rate by 1/4%.  This 
agreement matured August 31, 1996. The Bank has further extended this loan, 
first until November 30, 1996 and then until January 31, 1997 with no change 
in terms and conditions. The Company anticipates this will be sufficient to 
meet its capital requirements through the maturity date of the loan. 

In the event that the Company should fail to reach an agreement with the 
Bank to extend the Company's existing line of credit beyond January 31, 1997, 
the Company would be required to seek alternative sources of financing.  
There can be no assurance that the Company would be able to find such 
alternative sources of financing or that if it should do so it would not be 
on terms less favorable to the Company than those presently existing.  The 
Company's ability to pursue its normal business activities are dependent upon 
obtaining such extension of its existing line of credit or alternative 
financing.  Such alternative sources of financing might include debt and/or 
equity or quasi-equity financing.

Direct borrowings under this line of credit amounted to $3,650,000 and 
$2,600,000 at October 31, 1996 and  April 30, 1996, respectively.  The 
Company's interest rate at both October 31, and April 30,1996 was 8.75%.

NOTE 8 - MORTGAGE 
On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement with Sierra 
Bank of Nevada for a $1,000,000 construction loan to finance the approximately 
34,800 sq. ft. expansion of its Carson City warehouse which was put into 
service in October 1995.  This loan is secured by the Carson City real 
property and bears interest at 9 1/4% per annum with interest paid monthly 
through October 1995 at which time it converted to a five year adjustable rate 
(with the first rate adjustment possible in October 2000) fifteen year 
mortgage with monthly principal and interest payments due to fully amortize 
the loan by August 31, 2010.   Borrowings amounted to $1,000,000; the current 
portion, $35,659, of the mortgage is included in "Accrued Expenses and Other 
Liabilities."

NOTE 9 - RELATED PARTY TRANSACTIONS
As of October 31, 1996, the Company held a 6% $80,000 demand note from an 
officer/director.  This amount is included in "Prepaid and Other Current 
Assets."



                     			       Page 10 of 15





MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS FINANCIAL CONDITION

The most significant changes in the Company's balance sheet from April 30, 
1996, the end of the preceding fiscal year, to October 31, 1996 are as 
follows:

       -  Cash increased $226,000 to $688,000 at October 31, 1996 from 
       $462,000 at April 30, 1996, mainly attributable to increases in 
       borrowing under the line of credit.

       -  Marketable securities are considered available for sale and are 
       carried at fair market value.  The unrealized holding gains of $46,000 
       and $6,000 at October 31, and April 30, 1996, respectively, are 
       excluded from earnings and reported as separate components of 
       stockholders' equity until realized in accordance with Statement of 
       Financial Accounting Standards No. 115 ("SFAS No. 115"), "Accounting 
       for Certain Investments in Debt and Equity Securities".  

       -   Inventory increased $407,000 to $4,148,000 from $3,741,000.  The 
       increase in inventory is a seasonal requirement to support the 
       Company's planned, mailorder sales for the current fiscal year.  The 
       Company continues to closely monitor its inventories.

       -   Prepaid advertising increased $1,008,000 to $1,246,000 at October 
       31, 1996 from $238,000 at April 30, 1996.  This increase is primarily 
       attributable to changes in mailing dates and the normal amortization 
       of costs associated with the production and mailing of catalogs through 
       the fiscal year.

       -   Prepaid and Other Current Assets increased $270,000 to $907,000 at 
       October 31, 1996 from $637,000 at April 30, 1996 resulting primarily 
       from increases in other current assets.

       -   Borrowings under the Line of Credit increased $1,050,000 to 
       $3,650,000 at October 31, 1996 from $2,600,000 at April 30, 1996  to 
       provide cash for use in operating activities; primarily the increases 
       in inventory, prepaid advertising, and prepaid and other current assets. 

       The Company's line of credit with Summit Bank due August 31, 1996 was 
       extended by the Bank until November 30, 1996 and again until 

                       				  Page 11 of 15


       January 31, 1997 with no change in terms and conditions.  In the
       event that the Company should fail to reach an agreement with the Bank 
       to extend the Company's line of credit beyond January 31, 1997, the 
       Company would be required to seek alternative sources of financing.  
       There can be no assurance that the Company would be able to find such 
       alternative sources of financing or that if it should do so it would not 
       be on terms less favorable to the Company than those presently existing.
       The Company's ability to pursue its normal business activities is 
       dependent upon obtaining such extension of its existing line of credit 
       or alternative financing.  Such alternative sources of financing might 
       include debt and/or equity or quasi-equity financing.

       -  Accounts Payable and Accrued Expenses and Other Current Liabilities 
       increased $1,045,000 from $601,000 at April 30, 1995 to $1,646,000 at 
       October 31, 1996.  This increase is attributable to: the increase in 
       trade payables for the purchase of inventory to support sales which 
       increase during this period, the increase in prepaid advertising for 
       catalog preparation and mailings which also increase this period, and to 
       an increase in the required accruals for refunds, which are reflected 
       in the net sales.

       -  Sierra Bank of Nevada financed the construction of the 34,800 square 
       feet addition to the Carson City warehouse, built to allow the Company 
       to process orders more efficiently.  In January 1996, when the addition 
       was placed in service, the construction loan converted to a $1,000,000 
       five year adjustable rate (with the first rate adjustment possible in 
       January 2000) fifteen year mortgage with monthly principal and interest 
       payments due to fully amortize the loan by August 31, 2010.  The 
       mortgage is secured by the Carson City real property and bears interest 
       at 9 1/4% per annum. 

       At October 31, 1996, the mortgage balance is $968,000, of which $36,000, 
       the current portion, is included in "Accrued Expenses and Other 
       Liabilities".
	 
       -  Customer's Unshipped Orders for which checks have been received 
       increased $37,000 to $102,000 at October 31, 1996 from $65,000 at April 
       30, 1996.  The increase is a result of the normal seasonal increase in 
       customer orders during the period.

     
                            	 Page 12 of 15


RESULTS OF OPERATIONS

THREE MONTHS AND SIX MONTHS ENDED OCTOBER 31, 1996 VS. October 31, 1995.

Because of the seasonal nature of the Company's business, the results of the 
interim period are not necessarily indicative of results for the entire year.

	- Net Sales for the three months ended October 31, 1996, increased 
	10.4% or $294,245 to $3,110,604 from $2,816,359 for the three months 
	ended October 31, 1995. Net Sales for the six months ended October 31, 
	1996 decreased to $4,269,519 from $4,693,370 for the six months ended 
	October 31, 1995,  a decrease of $423,851 or 9.0%.  

	Deerskin catalog Net Sales for the six months ended October 31, 1996 
	increased to $1,940,452 from $1,772,833 for the six months ended October 
	31, 1995, an increase of $167,619 or 9.5%; for the three months ended 
	October 31, 1996 net sales increased 11.5% or $159,661 to $1,551,105 
	from $1,391,444 for the three months ended October 31, 1995.

	Joan Cook catalog Net Sales for the six months ended October 31, 1996 
	decreased to $1,502,719 from $2,248,322 for the six months ended October 
	31, 1995, an decrease of $745,603 or 33.2%. For the three month period 
	ended October 31, 1996 sales were $937,682 compared to $913,128 for the 
	comparable period ended October 31, 1995, an increase of $24,554 or 
	2.7%.  The decline in Joan Cook Net Sales resulted from a reduction in 
	the number of catalogs mailed.  

	Space advertising Net Sales for the six months ended October 31, 1996 
	increased to $681,260 from $553,216 for the six months ended October 31, 
	1995, an increase of $128,044 or 23.1%; for the three month periods the 
	increase was $82,467 or 19.6%, to $503,551 from $421,084.

	- Cost of merchandise increased as a percentage of Net Sales to
	38.1% and 39.5% for the six months and three months ended October 31, 
	1996, respectively, from 33.1% and 34.1% for the comparable periods 
	ended October 31, 1995.  The actual cost of merchandise for the nine 
	months ended October 31, 1996 was $1,628,543 and $1,552,575 for the 
	comparable period ended October 31, 1995.   Cost of merchandise for 
	the three months ended October 31, 1996 was $1,230,076 and $960,999 
	for the three months ended October 31, 1995.  These results reflect 
	the overall sales mix during the periods; the Joan Cook catalog and 
	space advertising generally have lower costs of merchandise.

	The Company has adopted a more aggressive policy in regard to 
	merchandise in its retail catalog outlet store which resulted in an 
	increase in the cost of goods sold in that operation from 55% to 65%.  
	More significantly in the three months ended October 31, 1996,  the 
	Company has chosen to significantly reduce its offering in both the 
	catalog and in the store of its men's and women's shoes and closed out 
	virtually all its remaining shoe inventory at a loss of approximately 
	$85,000.

                     				   Page 13 of 15
		
	- Advertising cost was $1,544,135 or 36.1% of Net Sales, for the six 
	months ended October 31, 1996, compared to $1,992,433 or 42.5% of Net 
	Sales for the six months ended October 31, 1995.  For the three months 
	ended October 31, 1996, advertising cost was 38.0% of Net Sales or 
	$1,182,433 compared to 38.7% of Net Sales or $1,090,591 for the three 
	months ended October 31, 1995.  The decreased Advertising cost as a 
	percentage of Net Sales resulted from the more efficient circulation 
	and improved customer response rates in the six months ended October 
	31, 1996.

	- General and Administrative expenses, including fulfillment expenses 
	which include the costs of telephone, order entry, credit card fees, 
	data processing, packaging materials, labeling, refurbishing of 
	merchandise, packing supplies, and outgoing freight charges decreased 
	as a percentage of Net Sales to 34.0% from 41.6% for the six months 
	nded October 31, 1996.  Costs for the six months ended October 31, 1996 
	were $1,451,313 compared to $1,951,112 for the six months ended October 
	31, 1995. For the three months ended October 31, 1996 General and 
	administrative costs were $898,765 or 28,9% of Net Sales, compared 
	to $990,307 or 35.2%.

	The reduction in the six months ended October 31, 1996 is primarily 
	attributable to the benefits of the restructuring which took place in 
	the prior fiscal year and $112,000 is attributable to a pay reduction 
	(in the current period) taken by the Co-Chief Executive Officers, 
	Messrs. Fox and DeStefano.

	- As a result of all the foregoing, and in particular as a result of 
	the inventory liquidation resulting in the charge of approximately 
	$85,000,  Operating Loss for the three months ended October 31, 1996 
	was $200,670 compared to $222,538 for the three months ended October 
	31, 1995.  Operating Loss for the six months ended October 31, 1996 
	decreased to $354,472 from $802,750 for the comparable period in the 
	prior year.
  
	- Realized Gains on Marketable Securities was $183,706 for the six 
	months ended October 31, 1996 up from $106,892 for the six months 
	ended October 31, 1995.  For the three months ended October 31, 1996, 
	the Realized Gains on Marketable Securities was $100,825, compared to 
	gains of $94,401 for the three months ended October 31, 1995.  These 
	gains resulted from the liquidation of several security positions 
	which were in the Company's investment portfolio and the realization 
	of profits on those which appreciated in value and the losses on those
	which declined.       

	- As a result of the foregoing, as well as an increase of $4,606 in 
	Net Interest Expense for the six months ended October 31, 1996 
	compared to October 31, 1995, Net Loss is $342,826 for the six months 
	ended October 31, 1996, compared to $863,312 for the six months ended 
	October 31, 1995, a decrease of $520,486.  Net Loss for the three 
	months ended October 31, 1996 was $133,001 compared to $321,168 for 
	the three months ended October 31, 1995.  This represents a decrease 
	of $188,167.


                           				Page 14 of 15
	



                           				 SIGNATURES





Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Company has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                     					    INITIO, INC.


			     
Date: December 20, 1996      /s/ Martin Fox
			                          ______________________________________
                     			     President and Office of the 
                     			     Chief Executive 

Date: December 20, 1996      /s/ Daniel DeStefano                           
                     			     ______________________________________
                     			     Chairman of the Board and Office 
                     			     of the Chief Executive

Date: December 20, 1996      /s/ Audrey C. Remes
                     			     ______________________________________
                     			     Treasurer and Chief Financial Officer



















                     			       Page 15 of 15




<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          APR-30-1997
<PERIOD-END>                               OCT-31-1996
<CASH>                                         688,133
<SECURITIES>                                   746,041
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  4,148,464
<CURRENT-ASSETS>                             8,060,847
<PP&E>                                       2,945,738
<DEPRECIATION>                               1,028,830
<TOTAL-ASSETS>                              11,314,657
<CURRENT-LIABILITIES>                        5,398,073
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        50,715
<OTHER-SE>                                   4,984,016
<TOTAL-LIABILITY-AND-EQUITY>                11,314,657
<SALES>                                      4,269,519
<TOTAL-REVENUES>                             4,269,519
<CGS>                                        1,628,543
<TOTAL-COSTS>                                4,590,779
<OTHER-EXPENSES>                             (183,706)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             172,060
<INCOME-PRETAX>                              (309,614)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (309,614)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (309,614)
<EPS-PRIMARY>                                    (.07)
<EPS-DILUTED>                                    (.07)
        

</TABLE>


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