INITIO INC
10KSB, 1996-08-06
CATALOG & MAIL-ORDER HOUSES
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  THIS DOCUMENT IS A COPY OF THE ANNUAL REPORT ON FORM 10-KSB FILED
  ON JULY 30 PURSUANT TO A RULE 201 TEMPORARY HARDSHIP EXEMPTION.

              U.S SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, D.C. 20549
                            FORM 10-KSB
                              
  (X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
       SECURITIES EXCHANGE ACT OF 1934 (FEE REQUIRED)
          For the fiscal year ended April 30, 1996
                             OR
  (  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        THE SECURITIES EXCHANGE ACT OF 1934 (No Fee Required)
        For the transition period from ______ to ______
                              
                   Commission File No. 0-9848
                              
                          INITIO, INC.
         (Name of small business issuer in its charter)
                              
        Nevada                                22-1906744
  State or other jurisdiction of           (I.R.S. Employer
  incorporation or organization            Identification No.)
                              
  2500 Arrowhead Drive, Carson City, Nevada          89706
  (Address of principal executive offices)          (Zip code)
                              
 Issuer's telephone number, including area code:  (702) 883-2711
                              
 Securities registered pursuant to Section 12(b) of the Act: None
                              
 Securities registered pursuant to Section 12(g) of the Act:
                Common Shares, $.01 par value
                      (Title of Class)

 Check whether the issuer (1) filed all reports required to be filed
 by Section 13 or 15(d) of the Exchange Act of 1934 during the preceeding
 12 months (or for such shorter period that the registrant was required
 to file such reports), and (2) has been subject to the filing requirements
 for the past 90 days.
                          Yes   X      No____
Check if there is no disclosure of delinquent filers in response to Item 405
of Regulation S-B in this form, and no disclosure will be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-KSB, or any amendment to
this Form 10-KSB. (    )

 State  Issuer's Revenues for its most recent fiscal year:  $12,404,850.

 State the aggregate market value of the voting stock held by non-affiliates
 of the registrant: $4,128,476 (based upon the high and low prices of the
 registrant's Common shares, $.01 par value, as of July 24, 1996).

 State the number of shares outstanding or each issuer's classes of common
 equity, as of the latest practicable date.

      Common Shares, $.01 Par Value             4,679,664
             (Title of Class)              (No. of Shares Outstanding
                                             at July 24, 1996)

          DOCUMENTS INCORPORATED BY REFERENCE: None
     Transitional Small Business Disclosure Form (check one):
                      Yes       No   X


                              PART I
Item 1. Description of Business.

                (a)     General Development of Business.
                Initio, Inc. (the "Company") was incorporated under the
laws of the State of Delaware in 1968 and became a publicly-owned
corporation in 1970.  Effective as of February 1, 1994, the Company
changed its State of incorporation from Delaware to Nevada.  The Company's
principal offices are located at 2500 Arrowhead Drive, Carson City,
Nevada 89706 and its telephone number is (702) 883-2711.

                The Company, through its wholly-owned subsidiary,
Deerskin Trading Post, Inc. ("Deerskin Trading Post"), is engaged in
the mail order retail sale of consumer products principally through
mail order catalogs, and to a lesser extent through space advertising.
The Company's "Deerskin" catalogs are primarily devoted to the sale of
leather goods and the Company's "Joan Cook" catalogs are primarily
devoted to the sale of housewares and gifts.  The Company's customers
are located throughout the United States.

                        RECENT DEVELOPMENTS

                Expansion of Warehouse Facility.   The Company expanded
its existing warehouse facility in Carson City, Nevada by approximately
34,800 sq. ft at a total cost of approximatley $1,034,000.  The
additional space is required to provide for the growing number of
products carried in all of the catalogs, particularly the Joan Cook
catalogs.   In addition, the expansion allows the Company to improve its
packing and shipping operation as well as expediting the receipt and
restocking of vendor shipments.  All of these improvements will allow the
Company to provide better customer service and more efficient operations.

        The construction costs were financed by a $1,000,000 loan from
Sierra Bank of Nevada.  This loan is secured by the Carson City real
property and bears interest at 9 1/4% per annum with interest payable
monthly through October 1995 at which time it was converted to a five
year adjustable rate (with the first rate adjustment possible in October
2000) fifteen year mortgage with monthly principal and interest payments
due to fully amortize the loan by August 31, 2010. Borrowing commenced
May 3, 1995.

                Loan Agreement with United Jersey Bank.  Pursuant to a
Line of Credit Loan and Security Agreement (the "Loan Agreement") entered
into with United Jersey Bank ("the Bank"), the Company's Deerskin Trading
Post subsidiary has a $4,000,000 line of credit with the Bank under which
it may borrow up to $4,000,000 less amounts subject to letters of credit
issued by the Bank on behalf of Deerskin Trading Post (the "Bank Loan").
The Loan Agreement was amended on March 15, 1996, when the Company
defaulted on the loan's 30 consecutive day "clean up" requirement.  The
Bank waived the default in consideration of a reduction in the line from
$6,000,000 to $4,000,000 and an increase in the interest rate by 1/4% to
the Bank's base rate plus 3/4%.  Maturity is August 31, 1996. Borrowings
under the Bank Loan, which are used for seasonal working capital
purposes, amounted to $2,600,000 in direct borrowings and $586,000 in
outstanding letters of credit at April 30, 1996.  The Company has
guaranteed the obligations of Deerskin Trading Post under the Bank Loan.
To secure the Bank Loan, Deerskin Trading Post has granted a security
interest to the Bank in substantially all its assets.  In addition to various
default provisions, representations and warranties, affirmative and negative
covenants, the Loan Agreement provides that, until repayment in full of the
Bank Loan, Deerskin Trading Post will not declare or pay any dividends, nor
merge with or consolidate into, any corporation or other entity, without the
Bank's prior consent.

                Sale of Peabody Facility.  As of July 1, 1996 the Company
entered into an agreement for the sale of the Peabody facility at a price
which represents a gain of approximately $275,000.   It is anticipated
that the closing will take place in the fourth quarter of the fiscal year
ended April 30, 1997, at which time the Company will recognize the gain
and will review the need for a reserve for the costs associated  with
the relocation of the Peabody operations, which will take place subsequent
to the closing. Since this agreement is conditioned upon the purchaser
obtaining building permits, among other things, there can be no assurance
that such conditions will be met.

                (b)   Narrative Description of the Business.

                The Company, via its Deerskin Trading Post subsidiary,
is principally engaged in the mail order retail sale of consumer products
through its Deerskin and Joan Cook catalogs and to a lesser extent through
space advertising.  The Company is currently engaged in a single industry
segment, i.e. specialty mail order retailing of consumer products.

                The Company is a specialty mail order retailer of men's
and women's leather outerwear, footwear, other apparel and accessories
through the Deerskin catalog, and housewares and gifts through the Joan
Cook catalog.  The Company also sells merchandise via space advertising.

                The Company seeks to provide its customers with
competitively priced products that can be differentiated from competitive
items either by design, workmanship or price.  The Company guarantees
customer satisfaction.  If for any reason, or no reason, a customer
is not completely satisfied with any  purchase, the Company will replace
it, exchange it or refund the amount paid for it, whichever the customer
prefers, provided the merchandise is returned unused and unaltered within
one year from the date of shipment.  Refunds for Deerskin merchandise
shipped have ranged from 17% to 20% of gross sales in recent years.  With
respect to Joan Cook merchandise, the Company has experienced refunds for
merchandise shipped ranging from 8% to 10% of Joan Cook's gross sales.
The Company believes that such refund experience for the Deerskin Catalog
is at the low end, and for the Joan Cook Catalog is at the high end, of
the percentages experienced by similar companies.

                The Company also operates a catalog close-out center in
Danvers, Massachusetts which sells excess mail order merchandise as well
as "seconds", i.e., merchandise which fails to meet catalog standards.  In
addition, this store sells current catalog merchandise.

                Catalog Production.  The Company's catalogs are produced
by an in-house art department which uses Macintosh desktop publishing
equipment to prepare for both catalog and media, layouts, copy, typesetting
and "mechanicals".  The Company also has an in-house photographer.  In
addition, independent photographers and models are engaged on a contract
basis as needed.  The Company believes this combination of inhouse and
free-lance staff enables it to maintain both quality control and
flexibility in the production of its catalogs.  The Company's art
department is located in its North Bergen, New Jersey facility.

                The Company varies the quantity of its catalogs
mailed based on the selling season and the anticipated response
rates.  In fiscal 1996, the Company produced three different
editions of its Deerskin catalog and made 11 mailings totaling
approximately 4,000,000 catalogs.  The Deerskin catalog consists of
between 64 and 80 pages and offers approximately 300 items.  During
the year, the Company changed the dimensions of the Deerskin
catalog to coordinate its production and mailing with the Joan Cook
catalog. This change allows the Company to take advantage of the
economies of scale which are available in the printing and mailing
of the catalogs.  In fiscal 1996, the Company produced seven
editions of its Joan Cook catalog, and made 10 mailings totaling
approximately 3,390,000 catalogs.  These Joan Cook catalogs
consisted of 64 pages and each catalog offered between 220 and 260 items.

                Merchandising and Purchasing.  The Deerskin catalog
offers a broad range of leather merchandise priced from $8 to $995.
Many items have been available in the Deerskin catalog for years and
each year new or redesigned items are added.  Many of Deerskin's
items are manufactured in accordance with its design and specifications.
Joan Cook offers a broad range of household items and gifts priced from
under $10 to $200.  Unlike Deerskin, Joan Cook's items are not generally
designed by the Company.  The Company also offers Deerskin and Joan Cook
products through space advertising. The Company endeavors to offer its
customers outstanding selection, quality, value and service.

                Deerskin's products are manufactured by approximately
200 suppliers.  In excess of 50% of the merchandise purchased by
Deerskin is imported, primarily from manufacturers in Taiwan, Korea,
Hong Kong and the Peoples Republic of China.  Products offered in
Joan Cook catalogs are manufactured by hundreds of manufacturers.
Unlike Deerskin, a relatively small percentage, or approximately 10%,
of the merchandise purchased  for Joan Cook catalogs is imported by
the Company.  No one supplier accounted for more than 10% of the
Company's purchases during the fiscal year ended April 30, 1996 and
the Company believes ample alternate sources exist, should present
supplier relationships be disrupted for any reason.

                Marketing.  The Company believes its ability to
segment, test and analyze mailing lists, and to select appropriate
recipients for a particular mailing, are a significant factor in its
business.  In general, the Company seeks to mail catalogs only to
those list segments, at such times and frequencies as are expected to
meet acceptable goals.  The Company maintains a proprietary customer
data base which is used for statistical modeling purposes which, as of
April 30, 1996, contained information with respect to approximately
4,500,000 customers.  In addition, the Company rents from and exchanges
lists with other direct marketers in an attempt to gain new customers.
In the fiscal year ended April 30, 1996, the Company earned $175,000
from list renting activities.

                Order Fulfillment and Distribution.  Orders for merchandise
are received and processed at the Company's facility in Peabody, Massachusetts.
Data processing and some customer service operations are also conducted at
this location.  Mail orders together with facsimile credit card orders are
opened, compared to payments, and entered into the Company's computer system
at the Company's Peabody facility.  Telephone credit card orders are generally
entered into the Company's computer system by the telephone customer
representatives.  After obtaining authorization via teleprocessing for credit
card orders, customer orders are processed and transmitted by telecommunication
line to the Company's Carson City, Nevada facility.

                All distribution and warehousing activities are conducted at
the Carson City facility.  Merchandise is received directly from foreign and
domestic vendors and inspected. As a result, particularly with respect to
Deerskin merchandise, many goods are identified as requiring pressing, minor
finishing and/or repairs, which is performed in the Company's Carson City,
Nevada facility.  If merchandise is unacceptable, it is either returned to
the vendor or shipped to the catalog clearance center in Danvers,
Massachusetts for sale as "seconds".

        As merchandise is received, the receiving department counts each
item and verifies the quantity, and, if appropriate, the size and color
of each item, against the purchase order displayed on the computer terminal.
A receiving report is printed and sent to the accounts payable department.
All merchandise is then bar coded and placed on a particular shelf in the
warehouse, which location is tracked by the computer.  The computer system
generates a bar coded picking ticket which is attached to each piece of
merchandise.  These tickets help to minimize the effort required to fill
orders.  Orders are filled at packing stations where a packer chooses the
merchandise corresponding to the customer order displayed on the computer.
The packer then uses a bar code scanner which scans the information on the
picking ticket attached to the piece of merchandise into the computer system.
The computer compares such information to the customer order to ensure that
the merchandise being packed to fulfill the order is correct and complete.
Once the computer verifies that an order is correct and complete, the
merchandise is packed with a bar coded shipping label attached.  The package
is then delivered via automated conveyor to a shipping station where the
information on the shipping label is scanned via long distance leased lines
into the computer system in Peabody, Massachusetts to verify that the order
is valid and has not been previously shipped, and to record the method of
shipment and to create the shipping manifest.  While most orders are shipped
via UPS or the Postal Service, the Company also offers express service to
customers (guaranteed three day delivery) for an additional fee.

                Merchandise Overstocks.  The Company sells its overstock at
reduced prices, primarily through its catalog close-out center located in
Danvers, Massachusetts, and through "sales" pages in its catalogs and
clearance inserts.

                Government Regulation.  The Company must comply with Federal,
 state and local laws affecting its business.  In particular, the Company is
 subject to Federal Trade Commission regulations governing its advertising and
 trade practices.  While the Company believes it is in compliance with such
 regulations, in the event of non-compliance, it may be subject to cease and
desist orders, injunctive proceedings, civil fines and other penalties.  To
date, such governmental regulations have not had a material adverse effect
on the Company.

                The United States and the other countries in which the
Company's products are manufactured may, from time to time, impose new, or
adjust, existing quotas, duties, tariffs or other restrictions, with the
result that the Company's operations and its ability to continue to import
merchandise at desired levels could be adversely affected.  The Company
cannot now predict the likelihood of any such events occurring or the effect
on its business of any such event.

                Trademarks and Copyrights.  The Company has federally
registered service marks and logos for "Deerskin" and "Joan Cook".  In the
opinion of the management of the Company, the service marks "Deerskin" and
"Joan Cook" are of significant value because of their market recognition as
a result of many years of use and the significant quantity of catalogs
circulated.

                The Company also possesses other intangible rights such as
copyrights and service marks on designs of its products, none of which
individually is material to the Company.

                Employees.  As of April 30, 1996, the Company employed
approximately 80 people, approximately half of whom are part-time or seasonal
employees.  None of the Company's employees are covered by collective
bargaining agreements.  The Company considers its employee relations to be
satisfactory.

                Competition.  The mail order business is highly competitive.
The Company is not aware of any other mail order catalogs devoted primarily
to the sale of leather goods. There are, however, a number of mail order
catalogs which sell housewares and gifts.  The Company competes primarily
with other mail order catalogs and secondarily with retail stores, including
specialty shops and department stores.  The Company believes that proper
selection of merchandise, offering the customer the opportunity to purchase
such merchandise at favorable prices and providing the customer with prompt,
reliable and courteous service, are major factors in the successful operation
of a mail order business.  There can be no assurance that the Company will be
able to consistently select appropriate merchandise or offer such merchandise
at favorable prices.  Many of the Company's competitors have substantially
greater financial resources than the Company.

Item 2. Description of Property.

The Company's operations are conducted in the following

facilities:

Location                  Use

Carson City, Nevada       Principal Executive Offices; Distribution
                          and Warehousing


North Bergen, N. J.       Administrative Offices; Merchandising;
                          Purchasing; Catalog Production


Peabody, Massachusetts    Order and Data Processing

Danvers, Massachusetts    Retail Close-Out Store


                The Company owns an approximately 81,000 square foot
building on 7.5 acres of leased land in Carson City, Nevada.  Annual
rent for this land is $700.  The lease expires on September 30, 2037.
The Company is responsible for real estate taxes on this property.  In
addition to housing the Company's principal executive offices, this
facility is used for distribution and warehousing.

        In April, 1994, the Company entered into a lease for an 11,000
square foot facility located in North Bergen, New Jersey to replace its
Carlstadt, New Jersey facility.  The Company's administrative offices,
merchandising, purchasing and catalog production departments are now
located in this facility.  Annual gross rent, including utilities,
repairs and taxes, for the North Bergen facility is $104,529.  This
lease expires in November 1998.

                The Company owns a 45,000 square foot, three-story
building in Peabody, Massachusetts.  This facility was partially closed
and listed for sale in the fiscal year ended April 30, 1991, but the
Company continues to receive and process orders and to operate its data
processing center at this location.  An agreement of sale has been
entered into with anticipated closing during the fourth quarter of
fiscal year ended April 30, 1997.  Peabody operations will be
relocated.

                The Company owns a 20,000 square foot building on
leased land in Danvers, Massachusetts.  Annual rent for this land is
$12,600.  This lease and options contained therein expire on March 31,
2000.  The Company is responsible for real estate taxes on this land.
This facility is used as a retail close-out store.

                The Company considers that, in general, its physical
properties are well maintained, in good operating condition and adequate
for its present purposes.

Item 3. Legal Proceedings.

                As of July 24, 1996 there were no legal proceedings pending
against the Company, nor, to the Company's knowledge, were any material
proceedings against it contemplated by any governmental authority.

Item 4. Submission of Matters to a Vote of Security Holders.

                During the fourth quarter of the fiscal year ended
April 30, 1996, no matters were submitted to a vote of security holders.
                                                                

                              PART II

Item 5. Market for Registrant's Common Equity and Related Stockholder Matters.

                (a)     Market Information.  The Company's Shares are traded
under the symbol "INTO" on NASDAQ. The following table indicates high and low
bid for the fiscal year ended April 30, 1996 and high and low bid and ask
quotations for the year ended April 30, 1995 in the over-the-counter market
for the periods indicated based upon information supplied by National
Quotation Bureau.  Such over-the-counter market quotations reflect
interdealer prices, without retail mark-up, mark-down or commission and
may not necessarily represent actual transactions:

        Fiscal Year Ended April 30, 1996
                                             Bid
                                        High      Low
                First Quarter           3 1/4    2 5/8
                Second Quarter          2 7/8    2
                Third Quarter           3 1/8    2
                Fourth Quarter          2 5/8    2

        Fiscal Year Ended April 30, 1995
                                   Bid               Ask
                               High    Low      High     Low
        First Quarter         2 1/4   2 1/4    2 5/8   2 1/2
        Second Quarter        2 1/4   2        2 5/8   2 1/4
        Third Quarter         2 5/8   2 1/8    2 7/8   2 3/8
        Fourth Quarter        3 5/16  2 1/2    3 5/8   2 3/4

        (b)  Number of Holders of Common Stock.  As of April 30, 1996 the
number of record holders of the Company's Shares was approximately 300,
which does not include individual participants in security position listings.

        (c)  Dividends.  The Company has never paid a cash dividend.
Future dividend policy will be determined by the Board of Directors based
on the Company's earnings, financial condition, capital requirements and
other existing conditions.  It is anticipated that cash dividends will not
be paid to the holders of Shares in the foreseeable future.  The Loan
Agreement limits the ability of Deerskin Trading Post to declare and pay
any dividends without the Bank's prior consent.


Item 6. Management's Discussion and Analysis of Financial Condition and
Results of Operations

      Accompanying this Form 10-KSB are Consolidated Financial Statements
of the Company and its subsidiary for the fiscal years ended April 30, 1996
and April 30, 1995.

FINANCIAL CONDITION

The most significant changes in the Company's balance sheet from April
30,1995 to April 30, 1996 are as follows:

        Marketable securities are considered available for sale and are
carried at fair market value.  The unrealized holding gain of $5,714 at
April 30, 1996 and the unrealized holding loss of $53,880 at April 30,
1995, are excluded from earnings and reported as separate components of
stockholders' equity until realized in accordance with Statement of
Financial Accounting Standards  No. 115 ("SFAS No. 115"), "Accounting for
Certain Investments in Debt and Equity Securities".  Marketable Securities
decreased $24,512 to $721,238 at April 30, 1996 from $745,750 at April 30,
1995 as a result of the sale of $830,458 of marketable securities and the
resultant gain of $129,230 on the realization of profits on several
security positions which were in the Company's investments portfolio,
offset by the purchase of $617,122 in marketable securities for the
Company's portfolio, and the unrealized gain of $59,594 in the marketable
securities for the twelve month period.

        Inventory decreased $1,086,435 to $3,740,869 from $4,827,304.
During the year ended April 30, 1996, the Company reduced the number of
catalogs mailed due to increases in postage and paper costs. The decrease
in inventory is consistent with the Company's marketing plans. The Company
continues to closely monitor its inventories.

        Prepaid Advertising decreased $82,212 to $237,837 at April 30, 1996
from $320,049 at April 30, 1995.  This decrease is attributable to the
reduced circulation in the normal mailing schedule and amortization of
costs associated with the production and mailing of catalogs in the Spring
and Summer of calendar year 1996 compared to the same period in 1995.

        Prepaid and Other Current Assets decreased $257,157 to $637,237 at
April 30, 1996 from $894,394 at April 30, 1995.  This decrease is
attributable to the realization of certain joint venture payments received
during the year, the amortization of prepaid consulting fees, the reduction
of receivables and the reduction of inventory level related prepaid costs
involved in preparing, maintaining and storing the inventory for sale.
These costs are calculated as a percentage of inventory and are reviewed
and monitored periodically.

        Fixed Assets increased $629,339 to $2,932,253 at April 30, 1996
from $2,302,914 at April 30, 1995.  This increase is primarily attributable
to the addition of 34,800 square foot to the Carson City warehouse offset
by approximately $344,000 of fully depreciated assets removed from the
fixed asset accounts. The addition was put into service in October 1995 and
allows the Company to process orders more efficiently and to provide for
future growth.  The expenses incurred at April 30, 1996 and April 30, 1995
for the warehouse addition were $1,034,000 and $114,500 respectively.  The
construction was financed through Sierra Bank of Nevada which lent
$1,000,000.  This loan is secured by the Carson City real property and
bears interest at 9 1/4% per annum.  Interest was payable monthly through
October 1995 at which time the construction loan converted to a five year
adjustable rate (with the first rate adjustment possible in January 2000)
fifteen year mortgage with monthly principal and interest payments due to
fully amortize the loan by August 31, 2010. Borrowings increased from $0 at
April 30, 1995 to $1,000,000 at October 31, 1995, at which time the
construction loan converted.  At April 30, 1996, the mortgage balance is
$984,485, of which $33,806 is current.

        As of April 30, 1996 the Company has available for federal income
tax purposes net operating loss (hereinafter "NOL") carryforwards and other
net future tax deductions totalling approximately $3,340,000; approximately
$63,000 of the NOL expires in 2004, the balance thereafter. The future tax
benefit of such NOL should be recorded as an asset to the extent that the
Company assesses the realization of such future tax benefits to be "more
likely than not."  During the fiscal year ended April 30, 1996, the Company
reassessed the future realization of the NOL and concluded that it is
uncertain whether the $1,500,000 previously benefited will be realized.
This resulted in a provision of $523,000.

        Borrowings under the Line of Credit decreased $400,000 to
$2,600,000 at April 30, 1996 from $3,000,000 at April 30, 1995 resulting
primarily from the seasonal nature of the business.  When the Company
defaulted on the loan's 30 consecutive day "clean up" requirement the Bank
waived the default in consideration of a reduction in the line from
$6,000,000 to $4,000,000 and an increase in the interest rate by 1/4% to
the Bank's base rate plus 3/4%. Maturity is August 31, 1996; the Company
anticipates this will be sufficient to meet its capital requirements
through the maturity date.  Should this amount not be sufficient, however,
the Company may be required to seek additional sources of capital. See
"Recent Developments - Loan Agreement with United Jersey Bank" for further
discussion.

        Accounts Payable and Accrued Expenses and Other Current Liabilities
decreased $276,284 from $877,531 at April 30, 1995 to $601,247 at April 30,
1996.  This decrease is primarily attributable to the payment of a
securities transaction which was carried on margin at April 30, 1995 and
was subsequently paid.

        Customer's Unshipped Orders decreased $24,211 to $64,814 at April
30, 1996 from $89,025 at April 30, 1995.  The decrease is a result of the
normal seasonal decrease in customer orders during the period and an
improvement in the Company's in-stock position.

        Cash balances were $461,917  and $617,768 at April 30, 1996 and
1995 respectively. This decrease of $155,851 was the result of all of the
foregoing.

RESULTS OF OPERATIONS

        Fiscal Year Ended April 30, 1996 vs. Fiscal Year Ended April 30,
1995.  Net Sales for the fiscal year ended April 30, 1996 totaled
$12,404,850, compared to $19,473,151 for the fiscal year ended April 30,
1995, a decrease of 36.3% or $7,068,301. The decline in net sales resulted
from a reduction in the number of catalogs mailed, the Company's response
to the substantial increases in advertising costs: the 14% postage increase
which took effect January 1, 1995 and the increase in paper costs which
began in July 1994 and continued to increase through 1995.  Deerskin
catalog mailed approximately 4,000,000 catalogs in the current fiscal year
compared to approximately 6,834,000 in the fiscal year ended April 30,
1995, a decrease of approximately 2,832,000 catalogs or 41.4%.  Deerskin
catalog sales decreased to $6,619,338 for the year ended April 30, 1996
from $8,520,747, a decline of $1,901,409 or 22.3%.  Joan Cook mailed
approximately 3,390,000 and 8,678,000 catalogs in the fiscal years ended
April 30, 1996 and 1995 respectively, a decrease of 5,288,000 catalogs or
60.9%  Joan Cook catalog sales decreased to $3,558,143 for the year ended
April 30, 1996 from $7,764,473, a decline of $4,206,330 or 54.2%.

        In addition, net space sales have decreased $907,109 or 35.5%,to
$1,646,229 for the year ended April 30, 1996 from $2,553,338 for the year
ended April 30, 1995.  This is the result of a decrease in space advertising
and a decrease in the customer response rate.

        Net sales for the 4th quarter declined from $2,408,943 to
$1,666,345, a decrease of 30.8%.

        Cost of merchandise remains substantially unchanged as a percentage
of net sales to 35.8% for the year ended April 30, 1996 from 35.6% for the
year ended April 30, 1995.  The actual cost of merchandise for the year
ended April 30, 1996 was $4,438,879 and $6,927,104 for the comparable
period ended April 30, 1995.

        Advertising cost was $4,628,286 or 37.3% of Net Sales, for the year
ended April 30, 1996, compared to $7,004,710 or 36.0% of Net Sales ended
April 30, 1995.  The increased Advertising cost as a percentage of Net
Sales was caused by increased costs for paper, postage and the reduction in
circulation.

        The significant increase in postage and paper costs which the
Company and the industry experienced beginning in August 1994
(approximately 30%) was a significant material adverse development
effecting the entire consumer catalog industry.  As a result the Company
significantly reduced the number of catalogs mailed and, therefore,
experienced a significant reduction in sales.  This had, and will continue
to have, a material adverse impact upon the result of operations.  While
the Company does not anticipate any significant reduction in postage cost,
paper costs have begun to decline slightly and may decline further.  This
will not benefit results until the second or third quarter of fiscal 1997.

        The Company has responded to this situation by significantly
cutting back its general and administrative staff (including fulfillment in
the third quarter).The Company is also investigating other possible costs
reductions as well as the possibility of raising prices while remaining
competitive.  The substantial increase in advertising costs must be viewed
as a negative development for the Company and significantly adversely
impacted results of operations during the fiscal year ended April 30, 1996
and will through the first half of fiscal year ending April 30, 1997.

        General and Administrative expenses including fulfillment
expenses,which include the costs of telephone, order entry, credit card
fees, data processing, packaging materials, labeling, refurbishing of
merchandise, packing supplies, and postage, increased as a percentage of
Net Sales to 35.1% for the year ended April 30, 1996 from 29.7% from the
year ended April 30, 1995.  During the quarter ended October 31, 1995 and
because of the increased postage and paper costs and the resultant cutback
in circulation, the Company restructured its operations.  Benefits began to
be reflected in the second and third quarters; however because of the
decreased net sales, General and Administrative costs increased as a
percentage of sales largely due to the requirement of spreading the fixed
cost components over a reduced sales base.

        As a result of all of the foregoing, the Operating Loss for the
fiscal year ended April 30, 1996 was $1,020,486 compared to $236,065 for
the prior year.

        Gain on Marketable Securities was $129,230 for the fiscal year
ended April 30, 1996, compared to $194,898 for the fiscal year ended April
30,1995.  This gain resulted from the realization of profits on several
security positions which were in the Company's investment portfolio and
which appreciated in value during this period.

        Net interest expense for the fiscal year ended April 30, 1996 was
$305,627 compared to $172,289 for the fiscal year ended April 30, 1995.
The increase of $133,338 is attributable to the mortgage on the Carson City
addition which commenced in October 1995 and a reduction in interest income
from joint venture financing.

        During the fiscal year ended April 30, 1996 the Company, due to the
uncertainties of future realization, fully offset the April 30, 1995
deferred tax asset of $523,000 ($0.11 per share) by a valuation allowance.

        For the fiscal year ended April 30, 1996 the Company had a net loss
of $1,719,883 ($0.37 per share) compared to $174,303 ($.04 per share) for
the fiscal year ended April 30, 1995.

Liquidity, Capital Resources and Cash Flows.

Net working capital, including marketable securities of $721,238, amounted
to $2,857,790 at April 30, 1996, compared to $3,763,662 including marketable
securities of $745,750 at the end of the prior fiscal year.  The Company
believes working capital plus available lines of credit are adequate to
meet its needs through April 30, 1997.

        For the fiscal year ended April 30, 1996 cash provided by
operations was $52,873 compared to $49,727 used in operations for the
fiscal year ended April 30, 1995, resulting primarily from operating losses
and partially offset by decreases in the future tax benefit, inventory,
prepaid advertising, prepaid and other assets, and accounts payable,
accrued expenses and other current liabilities.  Investing activities used
$760,003 in the fiscal year ended April 30, 1996 compared to $294,875 in
the fiscal year ended April 30, 1995. Investment activities include capital
expenditures of $973,339 primarily for the warehouse expansion in Carson City.

        On March 20, 1995 the Company signed an agreement with Sierra Bank
of Nevada  for a $1,000,000 construction loan to finance the approximately
34,800 sq. ft. expansion of its Carson City warehouse.  This loan is
secured by the Carson City real property and bears interest at 9 1/4% per
annum with interest payable monthly through October 1995 at which time it
converted to a five year adjustable rate mortgage (with the first rate
adjustment possible in October 2000) fifteen year mortgage with monthly
principal and interest payments due to fully amortize the loan by August
31, 2010.  Borrowing commenced May 3, 1995.  As of April 30, 1996 the total
amount outstanding on this loan was $984,485, including the current
portion, $33,806.

        Net cash decreased $155,851 in the fiscal year ended April 30, 1996
compared to an increase of $190,398 in the fiscal year ended April 30, 1995
as a result of all these factors.

        As described in "Recent Developments - Loan Agreement with United
Jersey Bank" above, the Company's Deerskin Trading Post subsidiary has a
$4,000,000 line of credit with the Bank. As of April 30, 1996, the unused
amount of such line of credit was approximately $814,000. As of July 24,
1996, the unused amount of such line of credit was approximately $323,000.
The maturity date of the line of credit is August 31, 1996.  In the event
the Company fails to reach an agreement with the Bank to extend the
Company's line of credit beyond August 31, 1996, the Company would be
required to find alternative sources of financing.  Although the Company
anticipates that the Bank will extend the existing credit facility on terms
no less favorable to the Company than those presently existing, there can
be no assurance that such will prove to be the case.  In the event that
such facility is not renewed, the Company would be required to seek
alternative sources of financing, which might be on terms significantly
less favorable.  In the event that such terms were deemed unacceptable to
the Company, the Company might be required to substantially reduce its
catalog distribution and restructure its operations accordingly.

Item 7. Financial Statements.

        Financial Statements are attached hereto.

Item 8. Changes in and Disagreements with Accountants on Accounting and
        Financial Disclosure.

        During fiscal years 1996 and 1995 there were no changes in or
disagreement with the Company's principal independent accountant on
accounting or financial disclosure.


                              PART III

Item 9. Directors and Executive Officers of the Company

                The Company's Board of Directors is a classified board,
with one-third of the directors being elected each year for a term of three
years. The following table sets forth certain information with respect to
each director and executive officer of the Company:


Name and Age              Positions with            Term    Served As
                          the Company              Expires  Director Since

Daniel A. DeStefano, 64   Chairman of the Board,    1996     1969
                          Director

Martin Fox, 61            President, Director       1996     1978

Albert P. Brodell, Jr. 73 Secretary, Director       1997     1982

Phillip Langsdorf, 48     Director                  1996     1992

Audrey Remes, 51          Treasurer, Chief Financial
                          Officer and Chief
                          Accounting Officer

          There is no family relationship among any of the directors or
executive officers of the Company.

          Mr. DeStefano was a founder of the Company and has been Chairman
of the Board of the Company since 1969.

          Mr. Fox joined the Company in 1972 and has been President of the
Company for more than five years.

          Mr. Langsdorf has been a Vice President of White Flower Farms, a
direct mail specialty catalog company concentrating on the marketing of
horticultural materials, since 1991.  Prior to such time, he served as
Executive Vice President-Operations of Deerskin for more than five years.

          Mr. Brodell has served the Company in various executive
capacities since 1981.  Mr. Brodell, a Certified Public Accountant who is
now semi-retired, was formerly a partner in Arthur Andersen & Co., having
left such firm in 1967.

          Ms. Remes, a Certified Public Accountant, has been Treasurer,
chief financial officer and chief accounting officer of the Company since
March 1989.

          Each officer's term expires at each annual meeting of the Board
of Directors of the Company, or when their successors are elected and
qualified to serve in their stead.

          The Company pays directors, other than full time employees, an
annual retainer of $3,000 plus $500 and out-of-pocket expenses for each
Board meeting attended.  In addition, Mr. Brodell may receive consulting
fees from time to time.

          The Securities and Exchange Commission has adopted rules relating
to filing ownership reports under Section 16(a) of the Securities Exchange
Act of 1934.  One such rule requires disclosure of filings which, under the
Commission's rules, are not deemed to be timely.  During its review of the
filings and transactions made by the executive officers and directors for
fiscal 1996, the Company discovered that Mr. DeStefano and Mr. Fox each
failed to file a timely report with respect to the acquisition of 125,000
options to purchase the Company's common stock in April 1996.  Such reports
are being filed.

Item 10.  Executive Compensation.

          The following table sets forth the cash compensation (consisting
entirely of salary) paid (or accrued for) by the Company to its President
and Chairman of the Board, the only two executive officers whose aggregate
remuneration exceeded $100,000, for the Company's fiscal years ended April
30, 1996, 1995 and 1994:

                 SUMMARY COMPENSATION TABLE

Name and
Principal
Position                    Year    Annual Compensation


Martin Fox, President       1996       $110,200
                            1995       $153,000
                            1994       $130,000

Daniel DeStefano,           1996       $102,600

Chairman of the Board       1995       $153,000
                            1995       $130,000
          
During the fiscal year ended April 30, 1996 the Company granted to Mr. Fox
and Mr. DeStefano options, exercisable immediately and expiring in five
years, to each purchase 125,000 shares of the Company's common stock at
$2.00 per share. Neither of them had any other outstanding stock options or
stock appreciation rights.  Furthermore, neither of them received awards
under long-term incentive plans that are stock based during the three
fiscal years referred to above.

      The Company does not have employment agreements with any of its
executive officers.

                In December 1991, the Company adopted its 1991 Stock Option
Plan which provides for the issuance of either incentive or non-qualified
options for up to 350,000 shares of the Company's common stock to officers,
directors and other key employees. Incentive options must be granted at not
less than the current fair market value of the Company's Shares at the date
of grant, are exercisable to the extent of 20% of the options on the date
of grant with an additional 20% becoming exercisable on each subsequent
anniversary of such date of grant, and expire six years after the date of
grant.  As of April 30, 1996, options to purchase 158,900 shares of the
Company's Common Stock at exercise prices ranging from $1.00 to $1.875 per
share have been granted under such Plan to 15 employees.  None of such
employees are executive officers of the Company, except for Ms. Remes, who
has options to purchase 35,000 shares (25,000 of which are currently
exercisable) at $1.00 per share and 10,000 shares (6,000 of which are
currently exercisable) at $1.875 per share, which were granted in February
1992 and October 1993, respectively.  Of the outstanding options, options
to purchase 132,300 shares are currently exercisable.  As of April 30,
1996, options to purchase 155,500 shares may be granted in the future under
such Plan.

          In addition, two employees (neither of whom are executive
officers of the Company) hold non-qualified stock options, granted during
1988 to purchase 32,000 shares of the Company's Common Stock at an exercise
price of $1.00 per share.  These options are currently exercisable.

          During the fiscal year ended April 30, 1995, the Company committed
to grant a key employee incentive stock options to purchase 200,000 shares of
its common stock at the then current market price of $2,375 per share under
this plan.  In September 1995, the employee's relationship with the Company
was discontinued and as part of the settlement of the Company's obligation
to such employee, the options were cancelled and the Company issued 7,619
shares of common stock which the company valued at $12,858.

Item 11.  Security Ownership of Certain Beneficial Owners and Management.

          Security Ownership of Certain Beneficial Owners.  The following
table sets forth, as of July 24, 1996, information concerning the only
persons who are known by the Company to own beneficially more than five
percent of the outstanding Shares of the Company and information concerning
ownership of outstanding Shares by all current directors and executive
officers of the Company as a group. Except as otherwise indicated, all such
persons have both sole voting and investment power over the Shares shown as
being beneficially owned by them.


Name and Address of             Amount and Nature           Percent
Beneficial Owner             Of Beneficial Ownership        of class

Martin Fox
2500 Arrowhead Drive
Carson City, Nevada 89706            1,423,724 (1)          29.6%

Daniel A. DeStefano
2500 Arrowhead Drive
Carson City, Nevada 89706              954,496 (2)          19.9%
DeStefano Children Trust
c/o John McConeghy
42 Sterling Lane
Wayne, New Jersey 07470                530,546 (3)          11.3%
Melvyn I. Weiss
One Pennsylvania Plaza
New York, New York 10119               283,650 (4)           6.1%

All Executive Officers and
Directors as a Group (5 persons)     2,514,160 (5)          51.0%


(1)     This amount includes 136,984 Shares owned by trusts for the benefit
of Mr. Fox's children of which Mr. Fox is a trustee and of which Mr. Fox
disclaims beneficial ownership. Mr. Fox has shared voting and investment power
over the Shares owned by such trusts.  This amount also includes 108,578 Shares
owned by the Martin Fox Retirement Trust.  This amount does not include
53,433 Shares owned by a trust for the benefit of unrelated persons of
which Mr. Fox is a trustee and of which Mr. Fox disclaims beneficial
ownership. This amount also includes 125,000 shares which Mr. Fox has the
right to acquire pursuant to a currently exercisable stock option.

(2)     This amount includes 72,138 Shares owned by the Daniel DeStefano
Retirement Trust.  This amount also includes 125,000 shares which Mr. DeStefano
has the right to acquire pursuant to a currently exercisable stock option.

(3)     Owned by the DeStefano Children Trust for the benefit of Mr.
DeStefano's adult children, of which the trustees are Messrs. John McConeghy
and Fred DeStefano (Mr. Daniel A. DeStefano's brother).

(4)     This amount also includes 136,984 Shares owned by trusts for the
benefit of Mr. Fox's adult children of which Mr. Weiss is a trustee and of
which Mr. Weiss disclaims beneficial ownership.  Mr. Weiss has shared voting
and investment power over the Shares owned by such trusts.

(5)     See footnotes (1), (2) and (4) above.  Also includes 20,940 shares
owned by the Albert Brodell Retirement Trust and 84,000 Shares directly owned
by Mr. Brodell and spouse, a director and the Secretary of the Company, and
31,000 Shares which Ms. Remes, Treasurer of the Company, has the right to
acquire pursuant to currently exercisable stock options.


Item 12.   Certain Relationships and Related Transactions

        From time to time during the last two fiscal years, Mr. Fox, a
director, principal stockholder and the President of the Company, has
borrowed various sums of money from the Company.  The aggregate amount of
such indebtedness was $80,000 as of April 30, 1996.  Mr. Fox's indebtedness
to the Company is evidenced by a note which, together with interest at a
rate of 6% per annum, is payable on demand.

Item 13.    Exhibits and Reports on Form 8-K.

(a)     Exhibits.  See Index of Exhibits annexed hereto.

(b)     Reports on Form 8-K

        The Company did not file any Current Reports on Form 8-K during the
quarterly period ended April 30, 1996.






                           SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.
Date:  July 29, 1996            INITIO, INC.

                                /s/   Martin Fox
                        By:   Martin Fox, President
                                     
        Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on behalf
of the Registrant and in the capacities and on the dates indicated.

Date:  July 29, 1996
                                /s/  Martin Fox
                                     Martin Fox,
                                President and Director

Date:  July 29, 1996
                                /s/ Daniel DeStefano
                                    Daniel DeStefano,
                                Chairman of the Board and
                                Director
                                
Date:  July 29, 1996
                                /s/ Audrey C. Remes
                                    Audrey C. Remes,
                                Treasurer, Chief
                                Financial Officer and
                                Chief Accounting Officer
                                
Date:  July 29, 1996

                                 /s/ Albert P. Brodell, Jr.
                                     Albert P. Brodell, Jr.,
                                 Secretary and Director

Date:  July 29, 1996

                                 /s/ Phillip Langsdorf
                                     Phillip Langsdorf,
                                     Director
                                     
                                     
                                     
                                     
                                     


                  INDEX OF EXHIBITS
Exhibit                                                            Page
Number          Description                                        Number

(3)    (a)    Articles of Incorporation of the Company --
              incorporated by reference to Exhibit 3(a) to the SB2.

        (b)   By-Laws of the Company -- incorporated by
              reference to Exhibit 3(b) to the SB-2.
                                
        (c)   Certificate of Ownership and Merger of Initio,
              Inc., a Delaware corporation and Initio, Inc., a
              Nevada corporation (the "Company") -- incorporated
              by reference to Exhibit 2(e) to the Company's Registration
              Statement on Form SB-2 (File No. 33-57750) (The "SB-2").

(10)    (a)   1991 Stock Option Plan, adopted by the Board of Directors
              on November 8, 1991 and by the shareholders on December 20,
              1991 -- incorporated by reference to Exhibit 10(a) to the SB-2
              (This document represents a compensatory plan).

        (b)   Sublease from Julie Pomerantz, Inc. to Deerskin Trading Post,
              Inc.,dated as of April 18, 1994, relating to premises located
              at 2001 Tonnelle Avenue, North Bergen, New Jersey, guaranteed
              by the Company.

        (c)   Lease of Land under the Company's premises at 2500 Arrowhead
              Drive, Carson City, Nevada -- incorporated by reference to
              Exhibit No.(20)(b) to the Company's Annual Report on Form 10-K
              for the fiscal year ended February 6, 1981.

        (d)   Lease for premises located at Route 1 and Route 114,
              Danvers, Massachusetts -- incorporated
              by reference to Exhibit 10(d) to the SB-2.

        (e)   Subordinated Debenture due December 31, 1994 in the principal
              amount of $1,000,000 issued by the Company to Sherwood --
              incorporated by reference to Exhibit 10(r) to the SB-2.

        (f)   Common Stock Purchase Warrant issued August 29, 1992 by the
              Company to Sherwood for the purchase of 75,000 shares of the
              Company's common stock incorporated by reference to Exhibit
              10(s) to the SB-2.

        (g)   Construction Agreement dated December 29, 1994, between the
              Company and Shaw Construction Co.-- incorporated by reference
              to Exhibit 10(v) to the Company's Annual Report on Form 10-KSB
              for the fiscal year ended April 30, 1995.



Exhibit                                                            Page
Number          Description                                        Number


        (h)   Loan Agreement dated March 20, 1995 between The Company and
              Sierra Bank of Nevada --  incorporated by reference to Exhibit
              10(w) to the Company's Annual Report on Form 10-KSB for the
              fiscal year ended April 30, 1995.
                           
        (i)   Eleventh Amendment to Line of Credit and Loan Security Agreement,
              dated as of March 15, 1996, between United Jersey Bank and
              Deerskin Trading Post, Inc.

        (j)   Third Restated Promissory Note, dated as of March 15, 1996,
              between United Jersey Bank and Deerskin Trading Post, Inc.

(21)          List of Subsidiaries -- incorporated by  reference to
              Exhibit 21 to the SB-2.


                           EXHIBIT 10 (i)

ELEVENTH AMENDMENT TO LINE OF CREDIT LOAN AND SECURITY AGREEMENT

This Eleventh Amendment to Line of Credit Loan and Security Agreement 
(the "Amendment") dated as of March 15, 1996 by and between UNITED 
JERSEY BANK, a state banking association organized under the laws of 
the State of New Jersey (the "Lender") with an office at 210 Main 
Street, Hackensack, New Jersey 07602 and DEERSKIN TRADING POST, INC., 
a Nevada corporation (the "Borrower") with an office located at 725 
Dell Road, Carlstadt, New Jersey 07072.

WHEREAS, on March 10, 1992, the Lender provided a line of credit loan 
(the "Loan") to the Borrower pursuant to the terms and conditions of a 
certain Line of Credit Loan and Security Agreement dated March 10, 
1992 (the "Agreement") as amended by that certain First Amendment to 
Line of Credit Loan and Security Agreement dated as of September 1, 
1992 (the "First Amendment"), that certain Second Amendment to Line of 
Credit Loan and Security Agreement dated as of October 30, 1992 (the 
"Second Amendment"), that certain Third Amendment to Line of Credit 
Loan and Security Agreement dated as of November 30, 1992 (the "Third 
Amendment"), that certain Fourth Amendment to Line of Credit Loan and 
Security Agreement dated as of March 11, 1993 (the "Fourth 
Amendment"), that certain Fifth Amendment to Line of Credit Loan and 
Security Agreement dated as of August 27, 1993 (the "Fifth 
Amendment"), that certain Sixth Amendment to Line of Credit Loan and 
Security Agreement dated as of October 29, 1993 (the "Sixth 
Amendment"), that certain Seventh Amendment to Line of Credit Loan and 
Security Agreement dated as of May 31, 1994 (the "Seventh Amendment"), 
that certain Eighth Amendment to Line of Credit Loan and Security 
Agreement dated as of August 31, 1994 (the "Eighth Amendment"), that 
certain Ninth Amendment to Line of Credit Loan and Security Agreement 
dated as of August 31, 1995 (the "Ninth Amendment"), that certain 
Tenth Amendment to Line of Credit Loan and Security Agreement dated as 
of October 31, 1995 (the "Tenth Amendment") (the Agreement as amended 
by the First Amendment, Second Amendment, Third Amendment, Fourth 
Amendment, Fifth Amendment, Sixth Amendment, Seventh Amendment, Eighth 
Amendment, Ninth Amendment and Tenth Amendment is hereinafter referred 
to as the "Loan Agreement"), as evidenced by a certain Promissory Note 
in the principal amount of Five Million Five Hundred Thousand 
($5,500,000.00) Dollars dated March 10, 1992 (the "Original Note") as 
modified by that certain First Modification of Promissory Note dated 
as of September 1, 1992 (the "First Modification") that certain Second 
Modification of Promissory Note dated as of October 30, 1992 (the 
Second Modification"), that certain Third Modification of Promissory 
Note dated as of November 30, 1992, (the "Third Modification"), as 
restated by that certain Restated Promissory Note in the principal 
amount of Eight Million ($8,000,000) Dollars dated March 11, 1993 (the 
"Restated Note"), as restated by that certain Second Restated 
Promissory Note in the principal amount of Six Million ($6,000,000) 
Dollars dated as of August 27, 1993 (the "Second Restated Note"), as 
modified by that certain First Modification of Second Restated 
Promissory Note dated as of October 29, 1993 (the "First Modification 
of Second Restated Note"), as modified by that certain Second 
Modification of Second Restated Promissory Note dated as of May 31, 
1994 (the "Second Modification of Second Restated Note") as modified 
by that Third Modification of Second Restated Promissory Note dated as 
of August 31, 1994 (the "Third Modification of Second Restated Note"), 
as modified by that certain Fourth Modification of Second Restated 
Promissory Note dated as of August 31, 1995 (the "Fourth Modification 
of Second Restated Note"), as modified by that certain Fifth 
Modification of Second Restated Promissory Note dated as of October 
31, 1995 (the "Fifth Modification of Second Restated Note") (the 
Original Note as modified by the First Modification, Second 
Modification, Third Modification and as restated by the Restated Note, 
the Second Restated Note and as modified by the First Modification of 
Second Restated Note, Second Modification of Second Restated Note, 
Third Modification of Second Restated Note, Fourth Modification of 
Second Restated Note and Fifth Modification of Second Restated Note is 
hereinafter referred to as the "Note");

	WHEREAS, the Borrower has requested that the Lender waive the 
clean-up provision required under the Loan Agreement for the period of 
time commencing May 1, 1995 though August 1, 1996; and

	WHEREAS, the Lender is willing to waive the clean-up provision 
for the period of time commencing May 1, 1995 through August 31, 1996 
subject to the terms and conditions set forth within this Amendment.

	NOW THEREFORE, in consideration of the recitals and the mutual 
covenants contained herein, the parties hereto agree as follows:

	1.	All capitalized terms used herein and not otherwise defined 
herein shall have the meanings ascribed to them pursuant to the Loan 
Agreement and the Note.  Notwithstanding anything to the contrary 
contained in either the Loan Agreement or the Note, the terms of this 
Amendment shall control.

	2.	The definition of "Loan" in Section 1.1 of the Loan 
Agreement is hereby stricken and replaced with the following:

        ""Loan" shall mean the line of credit loan in a principal amount 
        not to exceed $4,000,000 to be made available by the Bank to the 
        Borrower as set forth in Section 2.1 of the Loan Agreement."

	3.	The definition of "Loan Documents" in Section 1.1 of the 
Loan Agreement is hereby stricken and replaced with the following:

        ""Loan Documents" shall mean collectively this Agreement, the 
        First Amendment to Line of Credit Loan and Security Agreement, 
        the Second Amendment to Line of Credit Loan and Security 
        Agreement, the Third Amendment to Line of Credit Loan and 
        Security Agreement, the Fourth Amendment to Line of Credit Loan 
        and Security Agreement, the Fifth Amendment to Line of Credit 
        Loan and Security Agreement, the Sixth Amendment to Line of 
        Credit Loan and Security Agreement, the Seventh Amendment to Line 
        of Credit Loan and Security Agreement, the Eighth Amendment to 
        Line of Credit Loan and Security Agreement, the Ninth Amendment 
        to Line of Credit Loan and Security Agreement, the Tenth 
        Amendment to Line of Credit Loan and Security Agreement, the 
        Eleventh Amendment to Line of Credit Loan and Security Agreement, 
        the Note, the First Modification of Promissory Note, the Second 
        Modification of Promissory Note, the Third Modification of 
        Promissory Note, the Restated Promissory Note, the Second 
        Restated Promissory Note, the First Modification of Second 
        Restated Promissory Note, the Second Modification of Second 
        Restated Promissory Note, the Third Modification of Second 
        Restated Promissory Note, the Fourth Modification of Second 
        Restated Promissory Note, the Fifth Modification of Second 
        Restated Promissory Note, the Third Restated Promissory Note and 
        all other agreements, documents, instruments and certificates 
        executed and delivered or to be executed and delivered to or for 
        the benefit of the Bank in connection herewith or therewith."

	4.	The reference to the "Note" in Section 2.3 of the Loan 
Agreement shall be deemed to refer to the Note as amended and restated 
by that certain Third Restated Promissory Note attached hereto as 
Exhibit A and by this reference made a part hereof as fully as if set 
forth herein.

	5.	Subsection 2.1(a) of the Loan Agreement is hereby stricken 
and replaced with the following:

        "(a) From time to time, during the period from March 15, 1996 
        until the Business Day prior to the Loan Maturity Date, in the 
        manner hereinafter set forth, the Borrower may borrow from the 
        Bank under the Loan upon the terms and conditions contained 
        herein.  The Bank will lend to the Borrower, through one or more 
        Loan Advances, from March 15, 1996 through and including the Loan 
        Maturity Date an amount equal to $4,000,000 minus the amount then 
        available to a beneficiary under any letter of credit issued by 
        the Bank on behalf of the Borrower (the "Available Amount").  The 
        proceeds of the Loan Advances shall be used by the Borrower for 
        general working capital purposes." 

	6.	Subsection 2.4 of the Loan Agreement is hereby stricken and 
replaced with the following:

        "2.4 Interest Rate. The Note shall bear interest from March 10, 
        1992 on the outstanding daily principal amount thereof, at a 
        fluctuating rate per annum equal to the Base Rate plus one half 
        of one (.50%) percent through and including August 26, 1993.  
        Beginning August 27, 1993, the Note shall bear interest on the 
        outstanding daily principal amount thereof at a fluctuating rate 
        per annum equal to the Base Rate plus one (1%) percent through 
        and including May 31, 1994.  Thereafter, beginning June 1, 1994, 
        the Note shall bear interest on the outstanding daily principal 
        amount thereof, at a fluctuating rate per annum equal to the Base 
        Rate plus three quarters of one percent (.75%) through and 
        including August 31, 1994.  Thereafter, beginning September 1, 
        1994, the Note shall bear interest on the outstanding daily 
        principal amount thereof, at a fluctuating rate per annum equal 
        to the Base Rate plus one half of one (.50%) percent through and 
        including March 14, 1996.  Thereafter, beginning March 15, 1996, 
        the Note shall bear interest at the outstanding daily principal 
        amount thereof, at a fluctuating rate per annum equal to the Base 
        Rate plus three quarters of one (.75%) percent.  Interest on the 
        Note shall be payable on the dates provided for therein.  
        Interest shall be calculated on the basis of a 360-day year for 
        the actual number of days elapsed.  The rate of interest on the 
        Note shall be adjusted automatically as of the opening of 
        business on each day on which any change in the Base Rate is 
        established by the Bank at its principal office."

	7.	Subsection 2.15 of the Loan Agreement is hereby stricken and 
replaced with the following:

        "2.15 Clean-up Period. During each twelve (12) month period, 
        commencing on May 1, 1994, the Borrower shall reduce the 
        aggregate principal amount outstanding under the Loan to zero for 
        a period of thirty (30) consecutive days.  Such clean-up period 
        must be commenced by January 15th of each year.  Notwithstanding 
        anything to the contrary set forth above, the clean-up period 
        shall be waived for the period of time commencing May 1, 1995 
        through August 31, 1996." 

	8.	The Borrower acknowledges and agrees that: (a) as of March 
15, 1996, the Available Amount under the Loan is One Million Six 
Hundred Twenty Two Thousand Four Hundred Sixty Eight and 50/100 
($1,622,468.50) Dollars; (b) the obligation of the Borrower to repay 
the Loan is absolute and unconditional and is not subject to any 
defense, counterclaim, set-off, right of recoupment, abatement or 
other claim or determination, and (c) the Note is and shall continue 
to be governed by and secured by the terms and provisions of the Loan 
Agreement, and as set forth in this Amendment.

	9.	The failure of the Borrower to comply with any term or 
provision of the Amendment shall constitute an Event of Default under 
the Loan Agreement and Note.

	10.	The Lender and the Borrower hereby agree and consent to the 
terms and provisions of the Amendment and the transactions 
contemplated hereby.

	11.	The Borrower shall pay all of the Lender's costs and 
expenses incurred in connection with the preparation, execution and 
delivery of the Amendment, including, without limitation, reasonable 
legal fees and disbursements of Lender's counsel.

	12.	Except as expressly otherwise provided herein, the terms of 
the Loan Agreement are hereby restated by the Borrower, shall remain 
in force and effect and are incorporated herein by reference.  In the 
event of a conflict between the terms of this Amendment and the Loan 
Agreement, the terms of this Amendment shall control.

	13.	The Borrower acknowledges that the Lender has no obligation 
to make any further amendments to the Loan Agreement or any other Loan 
Document executed in connection therewith, including but not limited 
to this Amendment and the Note.

	14.	This Amendment shall be construed in accordance with, and 
shall be governed by, the laws of the State of New Jersey.  This 
Amendment shall be binding upon and insure to the benefit of the 
parties hereto and their respective successors and assigns.

	IN WITNESS WHEREOF, the undersigned have caused this Eleventh 
Amendment to the Line of Credit Loan and Security Agreement to be 
executed by their corporate officers and sealed with their seal as of 
the date first set forth above.

					UNITED JERSEY BANK

                                        BY:  /s/ William S. Clement
                                                 William S. Clement
                                                 Vice President

					DEERSKIN TRADING POST, INC.

                                        BY:     /s/ Martin Fox
                                                    Martin Fox
                                                    Chairman

ATTEST:

/s/ Audrey C. Remes
    Audrey C. Remes

                                    EXH. 10 (j)
  
                                     EXHIBIT A
    
                           THIRD RESTATED PROMISSORY NOTE

       Principal Amount: $4,000,000.00	            Dated: March 15, 1996

                FOR VALUE RECEIVED, DEERSKIN TRADING POST, INC., a Nevada 
        corporation having an office at 725 Dell Road, Carlstadt, New Jersey, 
        07072 (collectively the "Payor"), promises to pay to the order of 
        UNITED JERSEY BANK, a state banking association organized under the 
        laws of the State of New Jersey (the "Bank" or "Holder"), its 
        successors and assigns, at its offices at 210 Main Street, Hackensack, 
        New Jersey 07602, or at such other address as Holder shall notify 
        Payor in writing, the principal sun of FOUR MILLION ($4,000,000.00) 
        DOLLARS or so much thereof as shall have been advanced to Payor 
        pursuant to the Loan Agreement (as defined below), together with 
        interest on the unpaid principal balance, payable as provided below.

	1.	Subject to Loan Documents.

		(a) The obligations of the Payor under this Note are secured 
by the "Collateral", as such term is defined in the Line of Credit 
Loan and Security Agreement entered into between the Bank and Payor on 
March 10, 1992, as amended and modified by: (i)that certain First 
Amendment to the Line of Credit Loan and Security Agreement dated as 
of September 1, 1992, (ii)that certain Second Amendment to Line of 
Credit Loan and Security Agreement dated as of October 30, 1992, (iii) 
that certain Third Amendment to Line of Credit Loan and Security 
Agreement dated as of November 30, 1992, (iv) that certain Fourth 
Amendment to Line of Credit Loan and Security Agreement dated as of 
March 11, 1993, (v) that certain Fifth Amendment to Line of Credit 
Loan and Security Agreement dated as of August 27, 1993, (vi) that 
certain Sixth Amendment to Line of Credit Loan and Security Agreement 
dated as of October 29, 1993, (vii) that certain Seventh Amendment to 
Line of Credit Loan and Security Agreement dated as of May 31, 1994, 
(viii) that certain Eighth Amendment to Line of Credit Loan and 
Security Agreement dated as of August 31, 1994, (ix) that certain 
Ninth Amendment to Line of Credit Loan and Security Agreement dated as 
of August 31, 1995, (x) that certain Tenth Amendment to Line of Credit 
Loan and Security Agreement dated as of October 31, 1995 and (xi) that 
certain Eleventh Amendment to Line of Credit Loan and Security Agreement
dated as of the date hereof (collectively the "Loan Agreement").

		(b)  The terms and provisions of the Loan Agreement and
all other documents and instruments referred to therein or executed and 
delivered pursuant thereto are incorporated herein by reference (all 
of the foregoing are hereinafter collectively referred to as the "Loan 
Documents").

	2.	Rate of Interest. The principal amount outstanding under 
this Note shall bear interest at the Bank's Base Rate plus three 
quarters of one percent (.75%) on a floating basis.  The Bank's Base 
Rate of interest is the rate of interest adopted by the Bank from time 
to time.  The Base Rate is a means of pricing some loans to customers 
of the Bank.  The Base Rate is not tied to any external rate of 
interest actually charged at any given time by the Bank to any 
particular class or category of customers of the Bank.  Interest shall 
be computed on the basis of the actual number of days elapsed over a 
period of 360 days.

	3.	Repayment. Principal and interest shall be paid during the 
term of this Note in the following manner:

		(a) Payor shall make consecutive monthly payments of 
interest at the Bank's Base Rate plus three quarters of one percent 
(.75%) on a floating basis on the principal balance outstanding under 
this Note commencing April 1, 1996, and on the first (1st) day of each 
and every month thereafter.

		(b) Payor shall make a final payment of the entire unpaid 
principal balance and accrued interest under this Note and all other 
costs, expenses and charges of any nature whatsoever due or assessable 
hereunder on August 31, 1996 (the "Maturity Date").

		(c) Except with respect to the payment due on the Maturity 
Date, as set forth above, upon the failure of Payor to make any payments
hereunder within ten (10) days of the date when due, Payor shall pay a late
payment charge on all amounts overdue in an amount equal to five (5%) percent
of the overdue amount (but in no event less than $25.00 nor more than
$2,500.00).

	4.	Event of Default. The following shall constitute an Event of 
Default under this Note:

		(a) Failure to make any interest payments required hereunder 
within five (5) days of the date when due.

		(b) Failure to make any principal payments required 
hereunder on the date when due.

		(c) The occurrence of any Event of Default under any of the 
Loan Documents.

	5.	Acceleration Upon Default. Upon the occurrence of a Default, 
the entire unpaid principal balance of this Note together with accrued 
interest shall, at the option of Holder, immediately become due and 
payable without notice or demand. Upon acceleration by Holder as 
herein above provided, all amounts due hereunder, whether principal, 
interest or otherwise, which have not been paid as of the date of such 
acceleration, shall bear interest from such date to the date payment 
in full is received by Holder at the rate of interest set forth in 
this Note plus five (5%) percent per annum, instead of the rate 
established in Paragraph 2 of this Note.

	6.	Cumulative Remedies; Waivers by Payor. No remedy referred to 
herein is intended to be exclusive, but each shall be cumulative and 
in addition to any other remedy above or otherwise available to the 
Holder under any of the Loan Documents, at law or in equity.  Payor 
hereby waives presentment, demand for payment, protest and notice of 
dishonor of the Note and all other notices and demands.  Trial by jury 
is also waived.

	7.	Non-Waiver. Failure to insist on the strict performance of 
any or all of the terms, provisions, and covenants contained in this Note
shall not be construed as a waiver or relinquishment for the future of any
term, provision or covenant herein.

	8.	Collection Fees. If suit is brought to collect this Note of 
any part hereof, Payor expressly agrees to pay all of Holder's reasonable
costs and expenses of collection, including reasonable attorneys' fees.

	9.	Prepayment. This Note may be prepaid in full or in part at 
any time without penalty.

	10.	Usury. All provisions of this Note and the Loan Documents 
are expressly subject to the condition that in no event, whether by 
reason of acceleration of maturity of the indebtedness evidenced 
hereby or otherwise, shall the amount paid or agreed to be paid to the 
undersigned hereunder and deemed interest under applicable law exceed 
the maximum rate of interest on the unpaid principal balance of this 
Note allowed by applicable law (the "Maximum Allowable Rate"), which 
shall mean the law in effect on the date of this Note, except that if 
there is a change in such law which results in a higher Maximum 
Allowable Rate being applicable to this Note, then this Note shall be 
governed by such amended law from and after its effective date.  In 
the event that fulfillment of any provision of this Note or the Loan 
Documents results in the interest rate hereunder being in excess of 
the Maximum Allowable Rate, the obligation to be fulfilled shall 
automatically be reduced to eliminate such excess.  If, notwithstanding
the foregoing, the Bank or any other holder of this Note receives an
amount which under applicable law would cause the interest rate hereunder
to exceed the Maximum Allowable Rate, the portion thereof which would be
excessive shall automatically be applied to and deemed a prepayment of
the unpaid principal balance of this Note and not a payment of interest.

	11.	Governing Law. This Note shall be governed by and construed 
in accordance with the laws of the State of New Jersey.

	12.	Promissory Note. This Note amends and restates the 
Promissory Note dated March 10, 1992 as amended and modified by 
(i)that certain First Modification of Promissory Note dated as of 
September 1, 1992, (ii) that certain Second Modification of Promissory 
Note dated as of October 30, 1992, (iii) that certain Third 
Modification of Promissory Note dated as of November 30, 1992, (iv) 
that certain Restated Promissory Note dated as of March 11, 1993, (v) 
that certain Second Restated Promissory Note dated as of August 27, 
1993, (vi)that certain First Modification of Second Restated 
Promissory Note dated as of October 29, 1993, (vii) that certain 
Second Modification of Second Restated Promissory Note dated as of May 
31, 1994, (viii) that certain Third Modification of Second Restated 
Promissory Note dated as of August 31, 1994, (ix) that certain Fourth 
Modification of Second Restated Promissory Note dated as of August 31, 
1995, and (x) that certain Fifth Modification of Second Restated 
Promissory Note dated as of October 31, 1995.  This Note is the "Note" 
referred to in Section 2.3 of the Loan Agreement.

	IN WITNESS WHEREOF, Payor has duly executed this Note the day and 
year first above written.

ATTEST:					DEERSKIN TRADING POST, INC.


/s/ AUDREY REMES                        By: /s/ MARTIN FOX,
    AUDREY REMES                                MARTIN FOX
                                                Chairman


	
                                   

                         ANNUAL REPORT
                   For the Fiscal Year Ended
                        April 30, 1996
                        
                        
                        
                        
               Consolidated Financial Statements of
                           INITIO, INC.
                          and Subsidiary


                       2500 Arrowhead Drive Carson
                    City, Nevada  89706
                       Phone: (702) 883-2711
                       
                       
                       
                       
                       
     Subsidiary of Initio, Inc.:
                                                  Percentage of
     Subsidiary                                     Ownership

     Deerskin Trading Post, Inc.                      100 %









                                       INDEX




                          PART I - FINANCIAL INFORMATION



                                                                   PAGE
Report of Independent Public Accountants                             3

Consolidated Statements of Operations -
     Years ended April 30, 1996 and 1995                             4

Consolidated Balance Sheets-
     As of April 30, 1996  and 1995                                  5

Consolidated Statement of Stockholders' Equity-
     Years ended April 30, 1996 and 1995                             6

Consolidated Statements of Cash Flows-
     Years ended April 30, 1996 and 1995                             7

Notes to Consolidated Financial Statements                         8 - 12





                               Page 2 of 12

                                     

                                     

                                     

                                     

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS









To the Board of Directors and Stockholders of Initio, Inc.:

We have audited the accompanying consolidated balance sheets of Initio, Inc.
(a Nevada corporation) and subsidiaries as of April 30, 1996 and 1995, and
the related consolidated statements of operations, stockholders' equity and
cash flows for the years then ended.  These financial statements are the
responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements.
An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above presently fairly,
in all material respects, the financial position of Initio, Inc. and
subsidiaries as of April 30, 1996 and 1995 and the results of their operations
and their cash flows for the years then ended in conformity with generally
accepted accounting principles.





July 24, 1996


Arthur Andersen LLP
New York, New York




                               INITIO, INC.
                  CONSOLIDATED STATEMENTS OF OPERATIONS


                                                  Year Ended      Year Ended
                                               April 30, 1996  April 30, 1995
NET SALES                                         $12,404,850     $19,473,151
COSTS AND EXPENSES
  Cost of Merchandise Sold                          4,438,879       6,927,104
  Advertising                                       4,628,286       7,004,710
                                                   ----------      ----------
     GROSS MARGIN                                   3,337,685       5,541,337
  General & Administrative
     (including Fulfillment)                        4,358,171       5,777,402
                                                   ----------      ----------
OPERATING LOSS                                     (1,020,486)       (236,065)

OTHER EXPENSE
  Interest Expense net of Interest Income of
     $71,375 and $116,517 for the years ended
     April 30, 1996 and 1995, respectively           (305,627)       (172,289)
  Gain on Marketable Securities                       129,230         194,898
  Other Income                                              0             750
                                                   ----------      ----------
     Total Other Expense                             (176,397)         23,359
                                                   ----------      ----------
Net Loss Before Provision for Income Tax and
  Cum. Effect of Change in Accounting Principle    (1,196,883)       (212,706)

Provision For Income Tax (Note 4)                    (523,000)              0
Cumulative Effect of Change in Accounting Principle         0          38,403
                                                   ----------      ----------
NET LOSS                                          ($1,719,883)      ($174,303)
                                                   ----------      ----------
                                                   
Earnings (Loss) per Share (Note 1(k)):

  Net Loss Before Cumulative Effect of Change
      in Accounting Principle                          ($0.37)         ($0.05)
  Cumulative Effect of Change in Accounting Principle   $0.00           $0.01
                                                   -----------     -----------
  Loss per Common Share                                ($0.37)         ($0.04)
                                                   ===========     ===========
Weighted Average Shares                             4,676,445       4,437,541
                                                   ===========     ===========

                                                   

      The accompanying notes to the consolidated financial statements
        are an integral part of these statements.


                              Page 4 of 12




                           INITIO, INC.
                   CONSOLIDATED BALANCE SHEETS
          
ASSETS                                         April 30, 1996  April 30, 1995
- ------                                         --------------  --------------
CURRENT ASSETS:
  Cash                                             $  461,917      $  617,768
  Marketable Securities                               721,238         745,750
  Inventory                                         3,740,869       4,827,304
  Prepaid Advertising                                 237,837         320,049
  Assets Held for Sale (Note 10)                      324,953         324,953
  Prepaid and Other Current Assets                    637,237         894,394
                                                   ----------     -----------
     Total Current Assets                           6,124,051       7,730,218

FIXED ASSETS, at Cost (Note 3)                      2,932,253       2,302,914
   Less: Accumulated Depreciation and Amortization    941,582       1,085,564
                                                   ----------     -----------
                                                    1,990,671       1,217,350
TRADE NAMES, CUSTOMER LISTS, AND RELATED
  INTANGIBLE ASSETS                                 1,462,872       1,462,872
   Less: Accumulated Amortization                     118,858          82,287
                                                   ----------     -----------
                                                    1,344,014       1,380,585

FUTURE FEDERAL INCOME TAX BENEFITS (Note 4)                 0         523,000
OTHER ASSETS                                           11,174          15,404
                                                   ----------     -----------
TOTAL ASSETS                                       $9,469,910     $10,866,557
                                                   ==========     ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Borrowings under Line of Credit (Note 7)         $2,600,000      $3,000,000
  Accounts Payable                                    417,038         401,319
  Accrued Expenses & Other Current Liabilities        184,209         476,212
  Customers' Unshipped Orders                          64,814          89,025
                                                   ----------      ----------
     Total Current Liabilities                      3,266,061       3,966,556
  Mortgage Payable (Note 8)                           950,679               0
                                                   ----------      ----------
TOTAL LIABILITIES                                  $4,216,740      $3,966,556
Commitments (Note 6)

STOCKHOLDERS' EQUITY:
Common Stock, $0.01 par value,
  Authorized, 10,000,000 shares; Issued
  5,071,535 and 5,063,316 shares at
  April 30, 1996 and 1995, respectively           $    50,715      $   50,633
Additional Paid-In Capital                          8,670,283       8,656,907
Accumulated Deficit                                (2,996,761)     (1,276,878)
Treasury Stock, at Cost, 391,871
  shares at April 30, 1996  and 1995                 (476,781)       (476,781)
Unrealized Gain (Loss) on Marketable Securities         5,714         (53,880)
                                                   ----------     -----------
TOTAL STOCKHOLDERS' EQUITY                         $5,253,170      $6,900,001
                                                   ----------     -----------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY         $9,469,910     $10,866,557
                                                   ==========     ===========
   
      The accompanying notes to the consolidated financial statements
        are an integral part of these statements.
                                Page 5 of 12


<TABLE>
                                   INITIO, INC.
                    CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY


                                                                                              Unrealized
                                  COMMON STOCK      Additional                    Treasury    (Loss) on
                                Shares      Par       Paid-In    Accumulative      Shares     Marketable
                                Issued     Value      Capital      (Deficit)      (at Cost)   Securities      TOTAL
                             ----------   -------   ----------   ------------     ----------   ---------   -----------
<S>                          <C>          <C>       <C>          <C>              <C>         <C>          <C>         
BALANCE, April 30, 1994      14,778,316   $47,783   $8,079,757   ($1,102,575)     ($476,781)         $0    $6,548,184

Options Exercised               285,000    $2,850     $532,150                                               $535,000

Options Issued                                         $45,000                                                $45,000

Net (Loss) for the Year
     Ended April 30, 1995                                          ($174,303)                               ($174,303)

 Unrealized (Loss) on
    Marketable Securities                                                                      ($53,880)     ($53,880)
                             ----------   -------   ----------   ------------     ----------   ---------   -----------
BALANCE, April 30, 1995      15,063,316   $50,633   $8,656,907   ($1,276,878)     ($476,781)   ($53,880)   $6,900,001

Options Exercised                   600        $6         $594                                                   $600

Stock Issued                      7,619       $76      $12,782                                                $12,858

Net (Loss) for the Year
    Ended April 30, 1996                                         ($1,719,883)                             ($1,719,883)

Unrealized Gain on
  Marketable Securities                                                                         $59,594       $59,594
                             ----------   -------   ----------   ------------     ----------   ---------   -----------
BALANCE, April 30, 1996      15,071,535   $50,715   $8,670,283   ($2,996,761)     ($476,781)     $5,714    $5,253,170
                             ==========   =======   ==========   ============     ==========    ========   ===========
<S>
                                                                                                                          


  The accompanying notes to the consolidated financial statements are an integral part of these statements.




                              Page 6 of 12
</TABLE>

                           INITIO, INC.
               CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                  Year Ended      Year Ended
                                                April 30, 1996  April 30, 1995
                                                
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Loss                                        ($1,719,883)      ($174,303)
Adjustments to Reconcile Net Loss to Net Cash
Used In Operating Activities:
  Cumulative Effect of Accounting Change                    0         (38,403)
  Decrease in Future Tax Benefit                      523,000               0
  Depreciation and Amortization                       236,589         215,694
  Amortization of Discount on Debenture                     0          11,111
  Compensation Paid With Common Stock                  12,858              $0
  Gain on Marketable Securities                      (129,230)       (194,898)
  Decrease (Increase) in:
     Inventory                                      1,086,435         (44,285)
     Prepaid Advertising                               82,212         130,251
     Prepaid and Other Assets                         261,387          46,704
  (Decrease) Increase in:
     Accounts Payable, Accrued Expenses
         and Other Current Liabilities               (276,284)         52,908
     Customers' Unshipped Orders                      (24,211)        (54,506)
                                                   -----------     -----------
Net Cash Provided By (Used In) Operating Activities   $52,873        ($49,727)
                                                   -----------     -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
Capital Expenditures                                ($973,339)      ($313,821)
Purchase of Marketable Securities                    (617,122)       (348,353)
Proceeds Rec'd from Sale of Marketable Securities     830,458         367,299
                                                   -----------     -----------
Net Cash (Used In) Investing Activities             ($760,003)      ($294,875)
                                                   -----------     -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
Subordinated Debenture                                     $0     ($1,000,000)
Net Borrowings under Line of Credit                  (400,000)      1,000,000
Mortgage                                              950,679               0
Issuance of Common Stock                                  600         535,000
                                                   -----------     -----------
Net Cash Provided By Financing Activities            $551,279        $535,000
                                                   -----------     -----------

NET INCREASE (DECREASE) IN CASH                     ($155,851)       $190,398
CASH,  AT BEGINNING OF PERIOD                        $617,768         427,370
                                                   -----------     -----------
CASH,  AT END OF PERIOD                              $461,917        $617,768
                                                   ===========     ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

  Cash paid during the period for interest           $377,002        $288,806
                                                   ===========     ===========

     The accompanying notes to the consolidated financial statements
        are an integral part of these statements.
                                  Page 7 of 12


INITIO, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

(a)  NATURE OF BUSINESS -  Initio, Inc., a Nevada Corporation, (the
"Company") and its wholly-owned subsidiary, Deerskin Trading Post, Inc. is a
direct mail specialty catalog company.  It markets men's and women's
leather outerwear, apparel, footwear, accessories and small leather goods
through its Deerskin Catalogs and gifts and housewares through its Joan Cook
Housewares Catalogs.  The Company also operates one retail closeout outlet
in Danvers, Massachusetts.  The Deerskin Catalog business is highly seasonal
with principal sales occurring between early November and early December.
The Joan Cook line is significantly less seasonal although the Company
experiences some increase in demand in the holiday season.

(b) BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of Initio, Inc.,
and its wholly-owned subsidiary, Deerskin Trading Post, Inc.  All intercompany
transactions have been eliminated.

(c) USE OF ESTIMATES
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make  estimates and assumptions
that affect the reported amounts of assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during
the reporting period.  Actual results could differ from those estimates.

(d) REVENUE RECOGNITION
Revenue is recognized as merchandise is shipped to customers.  Payments
received for merchandise not yet shipped are reflected as "Customers'
Unshipped Orders," a current liability.

The Deerskin and Joan Cook catalogs have significantly different refund rates
which relate to the size, color, fit and items damaged in transit of the
merchandise sold.  In each period, the Company accrues a reserve for returns
and exchanges which it anticipates will occur related to the sales of the
period.  Such accrual is based upon the Company's historical experience.
Revenue on retail sales is recognized at the point of sale.

(e)  PREPAID ADVERTISING
Costs of producing and mailing catalogs are deferred and amortized over the
estimated productive life of each mailing based on projected sales.   As
prescribed under SOP 93-7, the Company only capitalizes as assets those
costs which are incremental direct costs with independent third parties and
payroll and payroll-related costs of employees who are directly associated
with, and devote time to, the advertising.  In addition, individual
advertising efforts are established as stand alone cost pools which are
amortized on a cost pool basis over the estimated period of benefit
determined  based upon estimated future revenues.  As required, the Company
assesses the realizability of the assets created based on the likelihood of
achieving the estimated revenues on a quarterly basis.  As of April 30, 1996
no writedowns were required to report the capitalized advertising expenses at
net realizable value.  Prepaid advertising includes costs incurred for
catalogs to be mailed in the future.  Catalog and space advertising costs
associated with test programs are expensed as incurred.

Advertising costs related to non-test space promotions are initially
deferred, then expensed to the extent of gross profits realized until fully
recovered; therefore, only after advertising costs have been fully recovered,
does a particular promotion make any contribution to operating income.
Deferred costs are reviewed quarterly for recoverability and adjusted, if
necessary.

(f) INVENTORY
Merchandise inventory is valued at the lower of cost or market, using the
first-in, first-out (FIFO) cost method.

Included in inventory costs are certain costs involved in the preparation,
maintaining and storing of the inventory for sale.  These costs are
calculated as a percentage of inventory and are reviewed and monitored
periodically.

(g) FIXED ASSETS
Fixed assets are stated at cost and are depreciated by the straight line
method, using estimated useful lives which approximate 40 years for buildings
and 3 to 10 years for equipment.

Improvements to leased premises are amortized over the lesser of their
estimated useful lives or the remaining term of the lease.

Repair and maintenance costs are charged directly to expense.  Renewals and
betterments of fixed assets are charged to fixed assets.  Upon retirement or
other disposition of property, or when the asset is fully depreciated,
whichever is sooner, the cost and related depreciation or amortization are
removed from the accounts.

Fixed assets held for sale are stated at net book value, which is less than
current fair market value.

(h)  INTANGIBLE ASSETS
The Company's policy for measuring impairment of the value of its intangible
assets arising from the acquisition of the Joan Cook catalog is to compare
the sum of expected future cash flows from the catalog's operations over the
remaining amortizable life of such intangible assets with the unamortized
value on its books.  If the sum of the expected future cash flows is greater
than the amount of the intangible assets unamortized book value, no
adjustment is required.

Management believes the asset Trade Names, Customer Lists, and Related
Intangible Assets is so interconnected that it cannot reasonably be
separated.  This is in accordance with APB Opinion No. 16, "Business
Combinations."

Trade names, customer lists, and related intangible assets are being
amortized on a straight line basis over 40 years based upon the fact that the
Joan Cook  name has high consumer recognition and in the opinion of
management constitutes a non-wasting asset.

(i) RECENTLY ISSUED ACCOUNTING STANDARDS
In March 1995, the FASB issued Statement No. 121,  "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,"
which requires impairment losses to be recorded on long-lived assets used in
operations when indicators of impairment are present and the undiscounted
cash flows estimated to be generated by those assets are less than the
assets' carrying value.  The Company will adopt Statement No. 121 in the
first quarter of 1997 and, based on current circumstances, does not believe
the effect of adoption will be material.

(j)   ACCRUED EXPENSES & OTHER CURRENT LIABILITIES
As of April 30, 1995 included in "Accrued Expenses & Other Current Liabilities"
was an amount of $262,818 due to a broker which related to a margin account.

(k)  EARNINGS (LOSS) PER SHARE
Earnings (Loss) per share for the periods presented are based on the weighted
average number of common shares outstanding during the period together with
outstanding options and warrants to the extent such are dilutive, assuming
that the exercisable options and warrants discussed in Note 5 had been
exercised at April 30, 1996.

NOTE 2-MARKETABLE SECURITIES
On May 1, 1994, the Company adopted Statement of Financial Accounting
Standards No. 115, "Accounting For Certain Investments in Debt and Equity
Securities."  This Statement requires the classification of debt and equity
securities based on whether the securities will be held to maturity, are
considered trading securities or are available for sale.  Classification
within these categories may require the securities to be reported at their
fair market value with unrealized gains and losses included either in current
earnings or reported as a separate component of stockholders' equity,
depending on the ultimate classification.  The adoption of this Statement,
which classified all marketable securities as available for sale, resulted in
a cumulative effect of change in accounting principle of $38,403 for the year
ended April 30, 1995.

At April 30, 1996, unrealized  gains on marketable securities amounted to
$5,714 and at April 30, 1995, unrealized losses were $53,880.


NOTE 3-FIXED ASSETS
                                          April 30, 1996     April 30, 1995
Building & Other Leasehold Improvements      $2,225,810         $1,274,240
Construction in Progress                              0            114,520
Equipment                                       706,443            914,154
                                             ----------         ----------
                                              2,932,253          2,302,914
Less:  Accumulated Depreciation
           and Amortization                     941,582          1,085,564
                                             ----------         ----------
                                             $1,990,671         $1,217,350
                                             ==========         ==========

When an asset is fully depreciated, its cost and related depreciation or
amortization is removed from the fixed assets accounts.  During the fiscal
years ended April 30, 1996 and April 30, 1995, the Company removed
approximately $344,000 and $582,000, respectively,  of fully depreciated and
fully amortized assets from the related fixed asset and accumulated
depreciation and amortization accounts.

NOTE 4-INCOME TAXES
Under the liability method, deferred income taxes are recognized for the tax
consequences of "temporary differences" by applying enacted statutory tax
rates applicable to future years to differences between the financial
statement carrying amounts and the tax bases of existing assets and
liabilities.  The effect on deferred taxes of changes in tax rates is
recognized as income in the period .

At  April 30, 1996, the Company has available for federal income tax
purposes, net operating loss carryforwards (NOL) and other net future tax
deductions totaling approximately  $3,300,000;  approximately $63,000 of the
NOL expires in 2004, the balance thereafter.

The future tax benefit of such NOL should be recorded as an asset to the
extent that management assesses the realization of such future tax benefits
to be "more likely than not."  During the fiscal year ended April 30, 1996,
the Company reassesed the future realization of the NOL and concluded that it
is uncertain whether the $1,500,000 previously benefited will be realized.
This resulted in a provision of $523,000.

NOTE 5 - COMMON STOCK
The Company  issued in September 1992, a subordinated debenture for
$1,000,000 together with warrants to purchase, on or before September 23,
1997, 75,000 shares of the Company's common stock at $2.25 per share.

In December 1991, the Company adopted a stock option plan which provides for
the issuance of either incentive or non-qualified options to officers,
directors and other key employees for up to 350,000 shares of the Company's
common stock.

During the fiscal year ended  April 30, 1995, the Company committed to grant
a key employee incentive stock options to purchase 200,000 shares of its
common stock at the then current market price of $2.375 per share under this
plan.  In September 1995, the employee's relationship with the Company was
discontinued and as part of the settlement of the Company's obligation to
such employee, the options were cancelled and the Company issued 7,619 shares
of common stock which the Company valued at $12,858 and expensed during the
current period; this amount is included in "General & Administrative"
Expenses.

In April 1996 the Company granted two officers/directors options, exercisable
immediately and expiring in five years, to each purchase 125,000 shares of
the Company's common stock at $2.00 per share.

Incentive options must be at not less than current fair market value at the
date of grant, are exercisable to the extent of 20% of the optioned shares on
date of grant with an additional 20% becoming exercisable on each subsequent
anniversary of such date and expire after six years.

Activity under the Company's stock option plan during the fiscal year ending
April 30, 1995 through  April 30,1996 was:
                                                               Price Range
Fiscal Year 1995:                              Shares          Of Options
At April 30, 1995:
        Outstanding                           159,500         $1.00 - $1.875
        Exercisable                            94,000         $1.00 - $1.875
        Exercised                              35,000         $1.00
Fiscal year 1996:
At April 30, 1996:
        Outstanding                           158,900         $1.00 - $1.875
        Exercisable                           132,300         $1.00 - $1.875
        Exercised                                 600         $1.00
        
In 1988, the Company granted two key employees non-qualified options to
purchase 32,000 shares of its common stock at $1.00 per share.  All of these
options became exercisable at April 30, 1992 and they expire March 1, 1998.

On January 1, 1995 the Company retained  Pioneer Capital Corp., as a
consultant, compensating  it by granting it an option expiring April 30,
1995, to purchase 250,000 shares of the Company's common stock at $2.00 per
share. This option was exercised in full. This option was valued at $45,000
The Company is expensing this cost over the 18 month term of the agreement.

A total of 671,400 of the Company's common shares (either authorized and
unissued or treasury stock) are reserved for possible issuance upon exercise
of the warrants issued in connection with the sale of the subordinated
debenture (75,000 shares), for the Stock Option Plans (346,400 shares), and
for the options granted to the officers/directors (250,000 shares).

As described in Note 7, Deerskin Trading Post, Inc., signed an agreement with
its bank for a line of credit (the "Agreement").  The Agreement limits the
ability of Deerskin to declare and pay any dividends without the bank's prior
consent.

NOTE 6-COMMITMENTS

(a)  LEASES
The Company rents premises for warehousing and administrative purposes.
Future minimum rental payments under noncancelable operating leases,
including ground leases, expiring at various dates through 2037, as of April
30,1996 are as follows:

Year Ending April 30, 1997               $128,206
                      1998                124,832
                      1999                 70,270
                      2000                 13,650
                      2001                  1,050
                Thereafter                 44,800
                                         --------  
                                         $382,808

Rent expense for the fiscal years 1996 and 1995 was $117,764 and $119,649,
respectively.

(b)  LETTERS OF CREDIT
Outstanding letters of credit, issued primarily for imported merchandise,
approximated $586,000 and $700,800  at April 30,1996 and April  30, 1995,
respectively.

NOTE 7 - SHORT TERM BORROWINGS
On September 7, 1994, Deerskin Trading Post, Inc.,  signed an agreement with
United Jersey Bank  ("the Bank") for a line of credit of $6,000,000 less
amounts subject to letters of credit issued by the Bank on its behalf,
secured by its assets, guaranteed by the Company, maturing August 31, 1995,
and bearing interest at the Bank's base rate plus 1/2% with interest payable
monthly.  This loan required a 30 consecutive day "clean up" requirement
which the Company met in the quarter ended January 31, 1995.  This loan was
extended until August 31, 1996 with no change in the terms and conditions.
The Company failed in the period ended January 31, 1996 to meet this
requirement and United Jersey Bank waived the default in consideration of a
reduction in the line of from $6,000,000 to $4,000,000 and an increase in the
interest rate by 1/4%.  The Company signed this agreement, maturing August
31, 1996, with the Bank on March 15, 1996.  The Company anticipates this will
be sufficient to meet its capital requirements through the maturity date of
the loan.

Direct borrowings under this line of credit amounted to $2,600,000 and
$3,000,000 at April 30, 1996 and  April 30, 1995, respectively.  The
Company's interest rates at April 30 1996 and 1995  were 8.75% and
9 1/2%, respectively.

NOTE 8 - MORTGAGE
On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement with
Sierra Bank of Nevada for a $1,000,000 construction loan to finance the
approximately 34,800 sq. ft. expansion of its Carson City warehouse which was
put into service in October 1995.  This loan is secured by the Carson City
real property and bears interest at 9 1/4% per annum with interest paid
monthly through October 1995 at which time it converted to a five year
adjustable rate (with the first rate adjustment possible in October 2000)
fifteen year mortgage with monthly principal and interest payments due to
fully amortize the loan by August 31, 2010.   Borrowings amounted to
$1,000,000;  the current portion, $33,806 of the mortgage is included in
"Accrued Expenses and Other Liabilities."

NOTE 9 - RELATED PARTY TRANSACTIONS
As of  April 30, 1996, the Company held a 6% $80,000 demand note from an
officer/director.  This amount is included in "Prepaid and Other Current
Assets."

NOTE 10 - SUBSEQUENT EVENT
As of  July 1, 1996 the Company entered into an agreement for the sale of the
Peabody facility at a price which represents a gain of approximately
$275,000.  It is anticipated that the closing will take place in the fourth
quarter of the fiscal year ended April 30, 1997, at which time the Company
will recognize the gain and will review the need for a  reserve for the costs
associated with the relocation of the Peabody operations, which will take
place subsequent to the closing.  Since this agreement is conditioned upon
the purchaser obtaining building permits, among other things, there can be no
assurance that such conditions will be met.



<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          APR-30-1996
<PERIOD-END>                               APR-30-1996
<CASH>                                         461,917
<SECURITIES>                                   721,238
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  3,740,869
<CURRENT-ASSETS>                             6,124,051
<PP&E>                                       2,932,253
<DEPRECIATION>                                 941,582
<TOTAL-ASSETS>                               9,469,910
<CURRENT-LIABILITIES>                        3,266,061
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        50,715
<OTHER-SE>                                   5,202,455
<TOTAL-LIABILITY-AND-EQUITY>                 9,469,910
<SALES>                                     12,404,850
<TOTAL-REVENUES>                            12,404,850
<CGS>                                        4,438,879
<TOTAL-COSTS>                               13,425,336
<OTHER-EXPENSES>                             (129,230)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             305,627
<INCOME-PRETAX>                                      0
<INCOME-TAX>                                   523,000
<INCOME-CONTINUING>                        (1,719,883)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,719,883)
<EPS-PRIMARY>                                    (.37)
<EPS-DILUTED>                                    (.37)
        

</TABLE>


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