INITIO INC
10QSB, 1997-03-17
CATALOG & MAIL-ORDER HOUSES
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             		     SECURITIES AND EXCHANGE COMMISSION
			                       Washington, D.C. 20549
				                           ____________   
				                             10 - QSB

(X)   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
      OF THE SECURITIES EXCHANGE ACT OF 1934

      For the Nine Months Ended  JANUARY 31, 1997   OR

( )   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

      For the transition period from _________  to _________                   

              		      Commission file number 0-9848


                         				 INITIO, INC.
      -----------------------------------------------------------------
     (Exact name of  small business issuer as specified in its charter)


       	Nevada                                         22-1906744
- ---------------------------------------------------------------------------
(State or other jurisdiction of                   (I.R.S. Employer
incorporation or organization)                    Identification No.)

       	    500 Arrowhead Drive, Carson City, Nevada   89706 
	           ------------------------------------------------
		              (Address of principal executive offices)                       
			                           	(Zip Code)


Issuer's telephone number, including area code:     (702) 883-2711      

				                            None                                           
 -----------------------------------------------------------------------        
 Former name, former address and former fiscal year, if changed since last 
				 report.)

Check whether the issuer (1)  filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past twelve (12) months 
(or for such shorter period that the issuer was required to file such reports) 
and (2) has been subject to such filing requirements for the past 90 days. 
                          YES    X    NO  
							 

State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the close of the latest practicable date:


	  Class                                  Outstanding  March 10, 1997     
- ----------------------------              ---------------------------
Common stock, $.01 par value                       4,679,664    


TRANSITIONAL SMALL BUSINESS DISCLOSURE FORMAT (Check One): YES ____ NO   X   




                         				    INDEX

 
	                                                         							      PAGE

		
Consolidated Statements of Operations -
     Nine Months and Three Months ended January 31,1997 
     	and 1996                                                          3

Consolidated Balance Sheets-
     As of January 31, 1997 and April 30, 1996                          4

Consolidated Statement of Stockholders' Equity-
     Nine Months ended January 31, 1997 and Year Ended 
    	April 30, 1996                                                     5

Consolidated Statements of Cash Flows-
     Nine Months ended January 31, 1997 and 1996                        6
							
Notes to Consolidated Financial Statements                           7-10

Management's Discussion and Analysis                                11-14

Signatures                                                             15      
			

<TABLE> 

                         				INITIO, INC.
          		    CONSOLIDATED STATEMENTS OF OPERATIONS
                         				(Unaudited)

<CAPTION>

                                   				Nine Months Ended             Three Months Ended
                                  Jan. 31, 1997  Jan. 31, 1996  Jan. 31, 1997  Jan. 31, 1996

<S>                               <C>            <C>             <C>            <C>                                    
NET SALES                         $10,390,902    $10,738,505     $6,121,383     $6,045,135

COSTS AND EXPENSES
  Cost of Merchandise Sold         $4,058,495     $3,860,693     $2,429,952     $2,308,118
  Advertising                      $3,489,671     $4,009,804     $1,978,748     $2,017,371
       GROSS MARGIN                $2,842,736     $2,868,008     $1,712,683     $1,719,646
  General & Administrative 
   (including Fulfillment)         $2,886,097     $3,561,458     $1,434,784     $1,610,346
                                   ----------     ----------     ----------     ----------
OPERATING INCOME  (LOSS)             ($43,361)     ($693,450)      $277,899       $109,300

OTHER INCOME (EXPENSE)
  Interest (Expense) net of interest income of 
  $49,531 and $57,649 for the nine months ended 
  January 31, 1997 and 1996 and $17,036 and 
  $14,222 for the three months ended 
  January 31, 1997 and 1996, 
   respectively                     ($217,499)    ($242,243)       ($45,439)      ($74,789)
  Gain (Loss) on Marketable 
   Securities                        $324,529      $106,256        $140,823          ($636)
       Total Other (Expense)         $107,030     ($135,987)        $95,384       ($75,425)
                                    ---------     ----------       --------       ---------
NET INCOME (LOSS)                     $63,669     ($829,437)       $373,283        $33,875
                                    =========     ==========       ========        ========  
Earnings (Loss) per Share (Note 1(j)):

Earnings (Loss) per Common Share        $0.01        ($0.18)          $0.08          $0.01
                                    =========     ==========       ========          =====
Weighted Average Shares             4,679,664     4,675,395       4,679,664      4,679,664
                           		       =========     ==========      =========      =========



</TABLE>

The accompanying notes to the consolidated financial statements are an 
integral part of these statements.





Page 2 of 15





                            				 INITIO, INC.
                     			CONSOLIDATED BALANCE SHEETS


                                    					January 31, 1997    April 30, 1996
ASSETS                                      (Unaudited)        (Audited)
CURRENT ASSETS:
  Cash                                       $1,086,079        $461,917
  Marketable Securities                        $830,090        $721,238
  Inventory                                  $3,112,941      $3,740,869
  Prepaid Advertising                          $232,389        $237,837
  Assets Held for Sale (Note 3)                $324,953        $324,953
  Prepaid and Other Current Assets             $670,494        $637,237
                                   					     __________      __________
	    Total Current Assets                    $6,256,946      $6,124,051

FIXED ASSETS, at Cost (Note 3)               $2,946,313      $2,932,253
 Less: Accumulated Depreciation and 
	      Amortization                          $1,072,843        $941,582
                                   					     __________      __________ 
                                   					     $1,873,470      $1,990,671
TRADE NAMES, CUSTOMER LISTS, AND RELATED
  INTANGIBLE ASSETS                          $1,462,872      $1,462,872
  Less: Accumulated Amortization               $146,287        $118,858
                                   					     __________      __________
                                   					     $1,316,585      $1,344,014

OTHER ASSETS                                    $12,173         $11,174
                                   					     __________      __________
TOTAL ASSETS                                 $9,459,174      $9,469,910
                                   					     ==========      ==========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Borrowings under Line of Credit (Note 7)   $1,350,000      $2,600,000
  Accounts Payable                           $1,207,630        $417,038
  Accrued Expenses & Other Current 
   Liabilities                                 $326,580        $184,209
  Customers' Unshipped Orders                   $74,877         $64,814
                                   					     __________      __________
	    Total Current Liabilities               $2,959,087      $3,266,061
  Mortgage Payable (Note 8)                    $926,649        $950,679
                                   					     __________      __________
TOTAL LIABILITIES                            $3,885,736      $4,216,740
Commitments (Note 6)

STOCKHOLDERS' EQUITY:
Common Stock, $0.01 par value,
  Authorized, 10,000,000 shares; Issued
  5,071,535 shares at January 31, 1997 and
  April 30,1996                                 $50,715         $50,715
Additional Paid-In Capital                   $8,670,283      $8,670,283
Accumulated Deficit                         ($2,933,092)    ($2,996,761)
Treasury Stock, at Cost, 391,871
     shares at January 31, 1997 and 
     April 30, 1996                           ($476,781)      ($476,781)
Unrealized Gain on Marketable Securities       $262,313          $5,714
                                   					     __________      __________   
TOTAL STOCKHOLDERS' EQUITY                   $5,573,438      $5,253,170

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY   $9,459,174      $9,469,910
                                   					     ==========      ==========



The accompanying notes to the consolidated financial statements are an 
integral part of these statements.

Page 3 of 15
				
<TABLE>				
                                 				INITIO, INC.
                 		CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<CAPTION>


                                                                                                      REALIZED
                             					             COMMON STOCK      ADDITIONAL                 TREASURY  (LOSS) ON
                                         Shares         Par      PAID-IN      ACCUMULATED   SHARES    MARKETABLE
                                         Issued         Value    CAPITAL      (DEFICIT)     (at Cost) SECURITIES  TOTAL
                                         -------        -----    ----------   ----------- ---------   ----------- ---------
<S>                                      <C>            <C>      <C>          <C>          <C>         <C>       <C>          

BALANCE, April 30, 1995 (Audited)       5,063,316      $50,633   $8,656,907   ($1,276,878) ($476,781)  ($53,880) $6,900,001

Option Exercised                              600           $6         $594                                            $600
Stock Issued                                7,619          $76      $12,782                                         $12,858

Net (Loss) for the Year Ended                                                                                               
 April 30, 1996                                                               ($1,719,883)                      ($1,719,883)

Unrealized Gain on Marketable Securities                                                                $59,594     $59,594
                               						   ---------      -------    ---------   ------------ ----------   -------  -----------

BALANCE, April 30, 1996 (Audited)       5,071,535      $50,715   $8,670,283   ($2,996,761) ($476,781)    $5,714  $5,253,170

Net Income for the Nine Months Ended
 January 31, 1997                                                                 $63,669                           $63,669

Unrealized Gain on Marketable Securities                                                               $256,599    $256,599
                               						   ---------      -------   ----------   ------------ ----------  --------  ----------
BALANCE, January 31, 1997 (Unaudited)   5,071,535      $50,715   $8,670,283   ($2,933,092) ($476,781)  $262,313  $5,573,438
                                        =========      =======   ==========   ============ ==========  ========  ==========


</TABLE>



The accompanying notes to the consolidated financial statements are an 
integral part of these statements.


Page 4 of 15






                          				   INITIO, INC.
           		       CONSOLIDATED STATEMENTS OF CASH FLOWS
                          				   (Unaudited)


                                           							Nine Months Ended
                                     						Jan. 31, 1997   Jan. 31, 1996

CASH FLOWS FROM OPERATING ACTIVITIES:
	  Net Income (Loss)                             $63,669    ($829,437)
Adjustments to Reconcile Net Income (Loss) 
to Net Cash Used In Operating Activities:
	  Depreciation and Amortization                $158,690     $181,647
	  Gain on Marketable Securities               ($324,529)   ($106,256)
	  Decrease (Increase) in:
		    Inventory                                 $627,928   $1,007,277
		    Prepaid Advertising                         $5,448     ($34,719)
		    Prepaid and Other Assets                  ($34,255)    $122,180
	  Increase (Decrease) in:
		    Accounts Payable, Accrued 
		    Expenses                                  $932,952     $988,395
		    Customers' Unshipped Orders                $10,063      $12,953
                                   						     ----------   ----------
Net Cash Provided by Operating Activities     $1,439,966   $1,342,040


CASH FLOWS FROM INVESTING ACTIVITIES:
Capital Expenditures                            ($14,060)   ($965,651)
Purchase of Marketable Securities              ($645,651)   ($440,688)
Proceeds Received from Sale of 
  Marketable Securities                       $1,117,937     $658,700
                                   						     ----------    ---------
Net Cash Provided by (Used In) Investing 
  Activities                                    $458,226    ($747,639)

CASH FLOWS  FROM FINANCING ACTIVITIES:
Net Borrowings under Line of Credit          ($1,250,000) ($1,525,000)
Mortgage                                        ($24,030)    $959,916
Issuance of Common Stock                              $0      $13,458
                                   						    -----------   ----------
Net Cash (Used In) Financing Activities      ($1,274,030)   ($551,626)

NET INCREASE IN CASH                            $624,162      $42,775
CASH,  AT BEGINNING OF PERIOD                   $461,917     $617,768
CASH,  AT END OF PERIOD                       $1,086,079     $660,543




SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
	  Cash paid during the period for interest     $267,030     $299,892







The accompanying notes to the consolidated financial statements are an 
integral part of these statements.


Page 6 of 15

                    				     INITIO, INC. 
         		    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a)  NATURE OF BUSINESS -  Initio, Inc., a Nevada Corporation, (the "Company") 
through its wholly-owned subsidiary, Deerskin Trading Post, Inc. is a direct 
mail specialty catalog company.  It markets men's and women's leather 
outerwear, apparel, footwear, accessories and small leather goods through its 
Deerskin Catalogs and gifts and housewares through its Joan Cook Catalogs.  
The Company also operates one retail closeout outlet in Danvers, 
Massachusetts.  The Deerskin Catalog business is highly seasonal with 
principal sales occurring between early November and early December.  The 
Joan Cook line is significantly less seasonal although the Company 
experiences some increase in demand in the holiday season.

(b) BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of Initio, Inc.,  
and its wholly-owned subsidiary, Deerskin Trading Post, Inc.  All 
intercompany transactions have been eliminated.

(c) USE OF ESTIMATES
The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make  estimates and assumptions 
that affect the reported amounts of assets and liabilities at the date of 
the financial statements and the reported amounts of revenues and expenses 
during the reporting period.  Actual results could differ from those 
estimates.

(d) REVENUE RECOGNITION
Revenue is recognized as merchandise is shipped to customers.  Payments 
received for merchandise not yet shipped are reflected as "Customers' 
Unshipped Orders," a current liability.

The Deerskin and Joan Cook catalogs have significantly different refund rates 
which relate to the size, color, fit and items damaged in transit of the 
merchandise sold.  In each period, the Company accrues a reserve for returns 
and exchanges which it anticipates will occur related to the sales of the 
period.  Such accrual is based upon the Company's historical experience.

Revenue on retail sales is recognized at the point of sale.

(e)  PREPAID ADVERTISING
Costs of producing and mailing catalogs are deferred and amortized over the 
estimated productive life of each mailing based on projected sales.   As 
prescribed under SOP 93-7, the Company only capitalizes as assets those costs 
which are incremental direct costs with independent third parties and payroll 
and payroll-related costs of employees who are directly associated with, and 
devote time to, the advertising.  In addition, individual advertising efforts 
are established as stand alone cost pools which are amortized on a cost pool 
basis over the estimated period of benefit determined  based upon estimated 
future revenues.  The Company, on a quarterly basis, assesses the 
realizability of the assets created based on the likelihood of achieving the 
estimated revenues .  As of January 31, 1997 no writedowns were required to 
report the capitalized advertising expenses at net realizable value.  Prepaid 
advertising includes costs incurred for catalogs to be mailed in the future.  
Catalog and space advertising costs associated with test programs are 
expensed as incurred.  

Advertising costs related to non-test space promotions are initially deferred, 
then expensed to the extent of gross profits realized until fully recovered; 
therefore, only after advertising costs have been fully recovered, does a 
particular promotion make any contribution to operating income.   Deferred 
costs are reviewed quarterly for recoverability and adjusted, if necessary.

(f) INVENTORY
Merchandise inventory is valued at the lower of cost or market, using the 
first-in, first-out (FIFO) cost method.  

Included in inventory costs are certain costs involved in the receiving, 
preparation, maintaining and storing of the mailorder inventory for sale.  
These costs are calculated as a percentage of inventory and are reviewed 
and monitored periodically. 

(g) FIXED ASSETS
Fixed assets are stated at cost and are depreciated by the straight line 
method, using estimated useful lives which approximate 40 years for buildings 
and 3 to 10 years for equipment.  

Improvements to leased premises are amortized over the lesser of their 
estimated useful lives or the remaining term of the lease.

Repair and maintenance costs are charged directly to expense.  Renewals and 
betterments of fixed assets are charged to fixed assets.  Upon retirement or 
other disposition of property or when the asset is fully depreciated, 
whichever is sooner, the cost and related depreciation or amortization are 
removed from the accounts.

Fixed assets held for sale are stated at net book value, which is less than 
current fair market value.


Page 7 of 15

(h)  INTANGIBLE ASSETS
The Company's policy for measuring impairment of the value of its intangible 
assets arising from the acquisition of the Joan Cook catalog is to compare 
the sum of expected future cash flows from the catalog's operations over the 
remaining amortizable life of such intangible assets with the unamortized 
value on its books.  If the sum of the expected future cash flows is greater 
than the amount of the intangible assets unamortized book value, no 
adjustment is required. 

Management believes the asset Trade Names, Customer Lists, and Related 
Intangible Assets is so interconnected that it cannot reasonably be 
separated.  This is in accordance with APB Opinion No. 16, "Business 
Combinations."

Trade names, customer lists, and related intangible assets are being 
amortized on a straight line basis over 40 years based upon the fact that the 
Joan Cook  name has high consumer recognition and, in the opinion of 
management, constitutes a non-wasting asset.

(i) RECENTLY ISSUED ACCOUNTING STANDARDS 
In March 1995, the FASB issued Statement No. 121,  "Accounting for the 
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,"  
which requires impairment losses to be recorded on long-lived assets used in 
operations when indicators of impairment are present and the undiscounted 
cash flows estimated to be generated by those assets are less than the 
assets' carrying value.  The Company adopted Statement No. 121 in the first 
quarter of 1997 and, based on current circumstances, does not believe the 
effect of adoption is material. 

(j)  EARNINGS (LOSS) PER SHARE
Earnings (Loss) per share for the periods presented are based on the weighted 
average number of common shares outstanding during the period together with 
outstanding options and warrants to the extent such are dilutive, assuming 
that the exercisable options and warrants discussed in Note 5 had been 
exercised at January 31, 1997.

 NOTE 2-MARKETABLE SECURITIES
On May 1, 1994, the Company adopted Statement of Financial Accounting 
Standards No. 115, "Accounting For Certain Investments in Debt and Equity 
Securities."  This Statement requires the classification of debt and equity 
securities based on whether the securities will be held to maturity, are 
considered trading securities or are available for sale.  Classification 
within these categories may require the securities to be reported at their 
fair market value withunrealized gains and losses included either in current 
earnings or reported as a separate component of stockholders' equity, 
depending on the ultimate classification.  

At January 31, 1997, unrealized  gains on marketable securities amounted to 
$262,313 and at April 30, 1996, unrealized gains were $5,714.

NOTE 3-FIXED ASSETS
	                           			 January 31, 1997         April 30, 1996      
Building & Other Leasehold 
Improvements                       $2,234,176                $2,225,810 
Equipment                            $712,137                  $706,443        
                            				   ----------                ----------
                            				   $2,946,313                $2,932,253
Less:  Accumulated Depreciation 
and Amortization                   $1,072,843                  $941,582        
                            				   ----------                ----------
                            				   $1,873,470                $1,990,671      

When an asset is fully depreciated, its cost and related depreciation or 
amortization is removed from the fixed assets accounts.  

NOTE 4-INCOME TAXES 
Under the liability method, deferred income taxes are recognized for the tax 
consequences of "temporary differences" by applying enacted statutory tax 
rates applicable to future years to differences between the financial 
statement carrying amounts and the tax bases of existing assets and 
liabilities.  The effect on deferred taxes of changes in tax rates is 
recognized as income in the period.

At January 31, 1997, the Company has available for federal income tax 
purposes, net operating loss carryforwards (NOL) and other net future tax 
deductions totaling approximately  $3,000,000;  approximately $63,000 of the 
NOL expires in 2004, the balance thereafter.  

The future tax benefit of such NOL should be recorded as an asset to the 
extent that management assesses the realization of such future tax benefits 
to be "more likely than not."  During the fiscal year ended April 30, 1996, 
the Company reassesed the future realization of the NOL and concluded that 
it is uncertain whether the benefit previously recorded will be realized.  
This resulted in a write down of $523,000.

NOTE 5 - COMMON STOCK
The Company  issued in September 1992, a subordinated debenture for 
$1,000,000 together with warrants to purchase, on or before September 23, 
1997, 75,000 shares of the Company's common stock at $2.25 per share.


In December 1991, the Company adopted a stock option plan which provides for 
the issuance of either incentive or non-qualified options to officers, 
directors and other key employees for up to 350,000 shares of the Company's 
common stock.  

 Page 8 of 15

During the fiscal year ended  April 30, 1995, the Company committed to grant 
a key employee incentive stock options to purchase 200,000 shares of its 
common stock at the then current market price of $2.375 per share under this 
plan.  In September 1995, the employee's relationship with the Company was 
discontinued and as part of the settlement of the Company's obligation to 
such employee, the options were cancelled and the Company issued 7,619 shares 
of common stock which the Company valued at $12,858 and expensed during that 
period.    

In April 1996 the Company granted two officers/directors options, exercisable 
immediately and expiring in five years, to each purchase 125,000 shares of 
the Company's common stock at $2.00 per share.

Incentive options must be at not less than current fair market value at the 
date of grant, are exercisable to the extent of 20% of the optioned shares on 
date of grant with an additional 20% becoming exercisable on each subsequent 
anniversary of such date and expire after six years.  Activity under the 
Company's stock option plan during the fiscal year ending April 30, 1996 
through January 31, 1997 was:
                                         							     Price Range
					                                  Shares         Of Options               
Fiscal year 1996:
At April 30, 1996:
	Outstanding                         158,900         $1.00 - $1.875
	Exercisable                         132,300         $1.00 - $1.875
	Exercised                               600         $1.00

At January 31, 1997:
	Outstanding                         158,900         $1.00 - $1.875
	Exercisable                         147,600         $1.00 - $1.875

In 1988, the Company granted two key employees non-qualified options to 
purchase 32,000 shares of its common stock at $1.00 per share.  All of these 
options became exercisable at April 30, 1992 and they expire March 1, 1998.

A total of 671,400 of the Company's common shares (either authorized and 
unissued or treasury stock) are reserved for possible issuance upon exercise 
of the warrants issued in connection with the sale of the subordinated 
debenture (75,000 shares), for the Stock Option Plans (346,400 shares), 
and for the options granted to the officers/directors (250,000 shares).

As described in Note 7, Deerskin Trading Post, Inc., signed an agreement with 
its bank for a line of credit (the "Agreement").  The Agreement limits the 
ability of Deerskin to declare and pay any dividends without the bank's prior 
consent. 

NOTE 6-COMMITMENTS
(a)  LEASES
The Company rents premises for warehousing and administrative purposes.  
Future minimum rental payments under noncancelable operating leases, 
including ground leases, expiring at various dates through 2037, as of  
January 31, 1997 are as follows:

Year Ending April 30,   1997            $  31,876                              
                     			1998            $ 124,832                               
                     			1999            $  70,270                          
                       	2000            $  13,650
                     			2001            $   1,050 
              		  Thereafter            $  44,800                      
                                   					---------
                                   					$ 286,478

Rent expense for the nine months ended January 31, 1997 and the fiscal year 
ended April 30, 1996 was $88,482 and  $117,764 respectively.

(b)  LETTERS OF CREDIT
Outstanding letters of credit, issued primarily for imported merchandise, 
approximated $170,000 and $586,000  at January 31, 1997 and April 30,1996, 
respectively.

NOTE 7 - SHORT TERM BORROWINGS
On September 7, 1994, Deerskin Trading Post, Inc.,  signed an agreement with 
United Jersey Bank, now Summit Bank,  ("the Bank") for a line of credit 
secured by the Company's assets and guaranteed by the Company.  Periodic 
amendments and modifications detail other terms and conditions.

An amendment was signed on January 31, 1997 for a line of $3,300,000 including 
amounts subject to letters of credit issued by the Bank on the Company's 
behalf, and bears interest at the Bank's base rate plus 3/4% with interest 
payable monthly.  Maturity is January 31, 1998.  Such agreement contains 
various formula provisions which the Company is presently in compliance with.


Page 9 of 15


The Company  anticipates this will be sufficient to meet its capital 
requirements through the maturity date of the loan.

Direct borrowings under this line of credit amounted to $1,350,000 and 
$2,600,000 at January 31, 1997 and  April 30, 1996, respectively.  The 
Company's interest rates at January 31, 1997 and April 30,1996 were 9% and 
8.75% respectively.

NOTE 8 - MORTGAGE 
On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement with 
Sierra Bank of Nevada for a $1,000,000 construction loan to finance the 
approximately 34,800 sq. ft. expansion of its Carson City warehouse which 
was put into service in October 1995.  This loan is secured by the Carson 
City real property and bears interest at 9 1/4% per annum with interest paid 
monthly through October 1995 at which time it converted to a five year 
adjustable rate (with the first rate adjustment possible in October 2000) 
fifteen year mortgage with monthly principal and interest payments due to 
fully amortize the loan by August 31, 2010. Borrowings amounted to 
$1,000,000;  the current portion, $33,279 of the mortgage is included in 
"Accrued Expenses and Other Liabilities."

NOTE 9 - RELATED PARTY TRANSACTIONS
As of January 31, 1997, the Company held a 6% $80,000 demand note from an 
officer/director.  This amount is included in "Prepaid and Other Current 
Assets."

Page 10 of 15



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Financial Condition

The most significant changes in the Company's balance sheet from April 30, 
1996, the end of the preceding fiscal year, to January 31, 1997 are as 
follows:

	-      Cash increased $624,200 to $1,086,100 at January 31, 1997 from 
	$461,900 at April 30, 1996, mainly attributable to an increase in 
	accounts payable.

	-      Marketable securities are considered available for sale and 
	are carried at fair market value.  The unrealized holding gains of 
	$262,300 and $5,700 at January 31, 1997 and April 30, 1996, 
	respectively, are excluded from earnings and reported as separate 
	components of stockholders' equity until realized in accordance with 
	Statement of Financial Accounting Standards No. 115 ("SFAS No. 
	115"), "Accounting for Certain Investments in Debt and Equity 
	Securities".  

	-      Inventory decreased $627,900 to $3,113,000 from $3,740,900.  
	The principal portion of such decrease is attributable to agressive 
	efforts to reduce the inventory in the Company's Catalog outlet. The 
	Company continues to closely monitor its inventories and believes its 
	inventory position is substantially on plan relative to the 
	anticipated sales and marketing projections.

	-      Prepaid advertising decreased $5,500 to $232,400 at January 
	31, 1997 from $237,900 at April 30, 1996.  This decrease is primarily 
	attributable to the normal amortization of costs associated with the 
	production and mailing of catalogs through the fiscal year.


	-      Borrowings under the Line of Credit  decreased $1,250,000 to 
	$1,350,000 at January 31, 1997 from $2,600,000 at April 30, 1996 
	resulting primarily from the seasonal nature of the business. 

		An amendment was signed on January 31, 1997 for a line of 
	$3,300,000 including amounts subject to letters of credit issued by 
	the Bank on the Company's behalf, and bears interest at the Bank's 
	base rate plus 3/4% with interest payable monthly.  Maturity is 
	January 31, 1998.  Such agreement contains various formula provisions 
	which the Company is presently in compliance with.

		The Company anticipates this will be sufficient to meet its 
	capital requirements through the maturity date of the loan.

	-      Accounts Payable increased $790,600 from $417,000 at April 30, 
	1996 to $1,207,600 at January 31, 1997. The increase in Accounts 
	Payable is attributable to the increase in trade payables for the 
	purchase of inventory to support sales which increased during this 
	period. 
	
	-      Accrued Expenses and Other Current Liabilities increased 
	$142,400 to $326,600 from $184,200 at April 30, 1996.  This increase
	is mainly attributable to an increase in the required accruals for 
	refunds, which are reflected in the net sales.

Page 11 of 15


	 
	-      Customer's Unshipped Orders, for which checks have been 
	received, increased $10,100 to $74,900 at January 31, 1997 from 
	$64,800 at April 30, 1996.  The increase is a result of the normal 
	seasonal increase in customer orders during the period.







Page 12 of 15


RESULTS OF OPERATIONS

Three months and nine months Ended January 31, 1997 vs. January 31, 1996.

Because of the seasonal nature of the Company's business, the results of the 
interim period are not necessarily indicative of results for the entire year.

	-      Net Sales for the three months ended January 31, 1997, 
	increased 1.3% or $76,200 to $6,121,400 from $6,045,200 for the three 
	months ended January 31, 1997. Net Sales for the nine months ended 
	January 31, 1997 decreased to $10,390,900  from $10,738,500 for the 
	nine months ended January 31, 1996,  a decrease of $347,600 or 3.2%.  

		Deerskin catalog Net Sales for the nine months ended January 
	31, 1997 increased to $6,290,700 from $6,001,000 for the nine months 
	ended January 31, 1996, an increase of $289,700 or 4.8%; for the 
	three months ended January 31, 1997 net sales increased 3.3% or 
	$139,700 to $4,367,800 from $4,228,100 for the nine months ended 
	January 31, 1996.

		Joan Cook catalog Net Sales for the nine months ended January 
	31, 1997 decreased to $2,470,700 from $3,144,400 for the nine months 
	ended January 31, 1996, a decrease of $673,700  or 21.4%. For the 
	three month period ended January 31, 1997 sales were $968,000 compared 
	to $896,100 for the comparable period ended  January 31, 1996, an 
	increase of $71,900 or 8.0%.  The decline in the nine month net sales 
	and the increase in the three months is attributable  to an overall 
	reduction in the number of Joan Cook Catalogs mailed this year but 
	with a larger Holiday Catalog circulation this year versus last. 

		Space advertising Net Sales for the nine months ended January 
	31, 1997 decreased to $1,242,900 from $1,275,300 for the nine months 
	ended January 31, 1996, a decrease of $32,400 or 2.5%; for the three 
	month periods the decrease was $160,500 or 22.2%, to $561,600 from 
	$722,100 due to decreased circulation.

	-      Cost of merchandise increased as a percentage of Net Sales to
	39.1% and 39.7% for the nine months and three months ended January 31, 
	1997, respectively, from 36.0% and 38.2% for the comparable periods 
	ended January 31, 1996.  The actual cost of merchandise for the nine 
	months ended January 31, 1997 was $4,058,500 and  $3,860,700 for the 
	comparable period ended January 31, 1996.   Cost of merchan-dise for 
	the three months ended January 31, 1997 was $2,430,000 and $2,308,100 
	for the three months ended January 31, 1996.  These results reflect 
	the overall sales mix during the periods; the Joan Cook catalog and 
	space advertising generally have lower costs of merchandise.

		The Company has adopted a more aggressive discount policy in 
	regard to merchandise in its closeout catalog outlet store which 
	resulted in an increase in the cost of goods sold in that operation 
	from 55% to 65%.  More significantly in the three months ended October 
	31, 1996,  the Company has chosen to significantly reduce its offering 
	in both the catalog and in the store of its men's and women's shoes and 
	closed out virtually all its remaining shoe inventory at a loss of 
	approximately $85,000.


Page 13 of 15


	-      Advertising cost was $3,489,700, or 33.6% of Net Sales, for 
	       the nine months ended January 31, 1997, compared to 
	       $4,009,900, or 37.3% of Net Sales, for the nine months ended 
	       January 31,1996.  For the three months ended January 31, 1997, 
	       advertising cost was 32.3% of Net Sales or $1,978,700 compared 
	       to 33.4% of Net Sales or $2,017,400 for the three months ended 
	       January 31, 1996.  The decreased Advertising cost as a 
	       percentage of Net Sales resulted from more efficient 
	       circulation and  a decline in paper costs which had increased 
	       significantly in fiscal 1996.

	-      General and Administrative expenses, including fulfillment 
	       expenses which include the costs of telephone, order entry, 
	       credit card fees, data processing, packaging materials, 
	       labeling, refurbishing of merchandise, packing supplies and 
	       outgoing freight charges, decreased as a percentage of Net 
	       Sales to 27.8% from 33.2% for the nine months ended January 
	       31, 1997.  Costs for the nine months ended January 31, 1997 
	       were $2,886,100 compared to $3,561,500 for the nine months 
	       ended January 31, 1996. For the three months ended January 31, 
	       1997 General and Administrative costs were $1,434,800 or 23.4% 
	       of Net Sales, compared to $1,610,300 or 26.6%.

	       The reductions are primarily attributable to the benefits of 
	       the restructuring which took place in the prior fiscal year 
	       and , for the nine months ended January 31, 1997, $160,000 is 
	       attributable to a pay reduction taken by the Co-Chief 
	       Executive Officers, Messrs. Fox and DeStefano.

	-      As a result of all the foregoing,  Operating Income for the 
	       three months ended January 31, 1997 was $277,899 compared to 
	       $109,300 for the three months ended January 31, 1996.  
	       Operating Loss for the nine months ended January 31, 1997 
	       decreased to $43,361 from $693,450 for the comparable period 
	       in the prior year.
  
	-      Realized Gains on Marketable Securities was $324,529 for the 
	       nine months ended January 31, 1997 up from $106,256 for the 
	       nine months ended January 31, 1996.  For the three months 
	       ended January 31, 1997, the Realized Gains on Marketable 
	       Securities was $140,823 compared to a loss of $636 for the 
	       three months ended January 31, 1996.  These gains and losses 
	       resulted from the liquidation of several security positions 
	       which were in the Company's investment portfolio and the 
	       realization of profits on those which appreciated in value 
	       and the losses on those which declined.    

	-      As a result of the foregoing, as well as a decrease of $24,700 
	       in Net Interest Expense for the nine months ended January 31, 
	       1997 compared to January 31, 1996, Net Income is $63,669 for 
	       the nine months ended January 31, 1997, compared to a Net Loss 
	       of $829,437 for the nine months ended January 31, 1996, a 
	       decrease of $893,106.   Net Income for the three months ended 
	       January 31, 1997 was $373,283 compared to $33,875 for the three 
	       months ended January 31, 1996.  This represents a increase of 
	       $339,408.




Page 14 of 15

                            Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Company has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                                         						 INITIO, INC.

                            				/s/ Martin Fox
Date:  March 14, 1997           ------------------------------------------ 				
                                President and Office of the Chief Executive

                            				/s/ Daniel DeStefano
Date:  March 14, 1997           ------------------------------------------    
                            				Chairman of the Board and Office of
                             				the Chief Executive
								 
                              		/s/ Audrey C. Remes
Date:  March 14, 1997           -------------------------------------------   
                            				Treasurer and Chief Financial Officer

















Page 15 of 15




<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          APR-30-1997
<PERIOD-END>                               JAN-31-1997
<CASH>                                       1,086,079
<SECURITIES>                                   830,090
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  3,112,941
<CURRENT-ASSETS>                             6,256,946
<PP&E>                                       2,946,313
<DEPRECIATION>                               1,072,843
<TOTAL-ASSETS>                               9,459,174
<CURRENT-LIABILITIES>                        2,959,174
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        50,715
<OTHER-SE>                                   5,573,438
<TOTAL-LIABILITY-AND-EQUITY>                 9,459,174
<SALES>                                     10,390,902
<TOTAL-REVENUES>                            11,390,902
<CGS>                                        4,058,495
<TOTAL-COSTS>                               10,434,263
<OTHER-EXPENSES>                             (324,529)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             217,499
<INCOME-PRETAX>                                 63,669
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                             63,669
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    63,669
<EPS-PRIMARY>                                     0.01
<EPS-DILUTED>                                     0.01
        

</TABLE>


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