INITIO INC
10QSB, 1997-12-18
CATALOG & MAIL-ORDER HOUSES
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                         SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549
                                   ____________   
                                     10 - QSB
                                                 
(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
    EXCHANGE ACT OF 1934  
    For the Quarterly Period Ended  October 31, 1997   

                                       OR
                                    
( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES E
    EXCHANGE ACT OF 1934 
    For the transition period from               to                    
                         
                      Commission file number 0-9848
                                             ------

                                INITIO, INC.
    -----------------------------------------------------------------
    (Exact name of  small business issuer as specified in its charter)

                   
      Nevada                                          22-1906744
    -------------------------------              --------------------
   (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)                Identification No.)

          2500 Arrowhead Drive, Carson City, Nevada   89706     
          ---------------------------------------------------
          (Address of principal executive offices) (Zip Code)
                                                 

  Issuer's telephone number, including area code:  (702) 883-2711

                                 None                               
- --------------------------------------------------------------------------     
(Former name, former address and former fiscal year, if changed since last
report.)

Check whether the issuer (1)  filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past twelve (12) months 
(or for suchshorter period that the issuer was required to file such reports) 
and (2) has been subject to such filing requirements for the past 90 days. 
                YES X  NO                    

State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the close of the latest practicable date:

          Class                    Outstanding  December 10,1997
- -----------------------------      -----------------------------     
Common stock, $.01 par value               4,801,964


TRANSITIONAL SMALL BUSINESS DISCLOSURE FORMAT (Check One): YES ____ NO   X   




                               
                               INDEX
                             
                               
                               


                                                            PAGE

                                                            
Consolidated Statements of Operations -
     Six Months and Three Months ended October 31,1997 and 
     1996                                                      3

Consolidated Balance Sheets-
     As of October 31, 1997 and April 30, 1997                 4

Consolidated Statement of Stockholders' Equity-
     Six Months ended October 31, 1997 and Year Ended 
     April 30, 1997                                            5

Consolidated Statements of Cash Flows-
     Six Months ended October 31, 1997 and 1996                6
                                                            
                                                            
Notes to Consolidated Financial Statements                  7-12

Management's Discussion and Analysis                       13-15

Signatures                                                    16
                                                            
                                                            
                                                            
                                                                  
     
                               Page 2 of 16
<PAGE>
                                INITIO, INC.                          
               
                    CONSOLIDATED STATEMENTS OF OPERATIONS           
                                (Unaudited)                             
     

                                                                      
     
                                Six Months Ended        Three Months Ended   
                                   October 31,               October 31,
                                1997       1996          1997        1996
                             ---------------------   -----------------------
NET SALES                    $4,167,864  $4,269,519   $3,057,510   $3,110,604 
                                   
COSTS AND EXPENSES                                             
     
Cost of Merchandise Sold     $1,447,047  $1,628,543   $1,160,973   $1,230,076
Advertising                  $1,486,105  $1,510,923   $1,075,485   $1,149,221
                             ----------  ----------   ----------   ----------
GROSS MARGIN                 $1,234,712  $1,130,053     $821,052     $731,307
General & Administrative 
 (including Fulfillment)     $1,425,095  $1,451,313     $895,285     $898,766 
                             ----------  ----------   ----------   ----------  
                                                                      
OPERATING (LOSS)              ($190,383)  ($321,260)    ($74,233)   ($167,459)
                                                               
                                    
OTHER INCOME (EXPENSE)              
  Interest (Expense) net of 
  interest income of $31,968 
  and $32,495 for the six 
  months ended October 31, 1997                         
  and 1996 and $16,155 and 
  $17,146 for the three months 
  ended October 31, 1997 and 
  1996, respectively          ($127,195)  ($172,060)    ($69,643)   ($100,825)
 
 Gain on Marketable 
  Securities                   $180,378    $183,706     $125,322     $168,494
                            -----------   ---------   ----------    --------- 
  Total Other (Income)          $53,183     $11,646      $55,679      $67,669
                              
NET (LOSS)                    ($137,200)  ($309,614)    ($18,554)    ($99,790)
                              =========   =========     ========     ========
                           
Loss per Share (Note 1(k) ):                                     
  (Loss) per Common Share        ($0.03)     ($0.07)       $0.00       ($0.02)
                              =========   =========    =========    =========  
                                                                  
Weighted Average Shares       4,727,735   4,679,664    4,778,849    4,679,664
                              =========   =========    =========    =========  
     
                                                                   
     
                                                                      
     
                                                                      
     
The accompanying notes to the consolidated financial statements
are an integral part of these statements.
<PAGE>
                                       
                                              
                                                           
                                              
                                INITIO, INC.    
                                                       
                         CONSOLIDATED BALANCE SHEETS                         
                             
                                                                 
                                                         
                                                                 
                                                         
                                     October 31, 1997  April 30, 1997
                                     ----------------  --------------
ASSETS                                 (Unaudited)        (Audited)
CURRENT ASSETS:                                             
                                                            
Cash                                     $247,033          $300,360 
Marketable Securities                    $926,882          $636,072 
Inventory                              $3,768,470        $3,247,406 
Prepaid Advertising                    $1,003,938          $360,597 
Assets Held for Sale (Note 9)            $324,953          $324,953
                                       ----------        ----------
Total Current Assets                   $7,053,736        $5,550,336 
                                                                 
                                                         
FIXED ASSETS, at Cost (Note 3)         $2,956,453        $2,947,327 
 Less: Accumulated Depreciation 
  and Amortization                     $1,198,725        $1,116,178  
                                       ----------        ----------
                                       $1,757,728        $1,831,149 
TRADE NAMES, CUSTOMER LISTS, AND RELATED                  
                                                            
INTANGIBLE ASSETS                      $1,462,872        $1,462,872 
  Less: Accumulated Amortization         $173,716          $155,430           
                                       ----------        ----------
                                       $1,289,156        $1,307,442 
                                                                 
                                                         
OTHER ASSETS                              $11,484           $12,174 
                                      -----------        ----------
TOTAL ASSETS                          $10,112,104        $8,701,101 
                                      ===========        ==========          
                 
                                                         
                                                                 
                                                         
LIABILITIES AND STOCKHOLDERS' EQUITY                        
                                                            
CURRENT LIABILITIES:                                        
                                                            
Borrowings under Line of Credit 
 (Note 7)                              $2,350,000        $1,850,000 
Accounts Payable                       $1,219,889          $458,515 
Accrued Expenses & Other Current 
 Liabilities                             $244,882          $154,794 
Customers' Unshipped Orders               $70,543           $38,152 
                                       ----------        ----------
Total Current Liabilities              $3,885,314        $2,501,461 
Mortgage Payable (Note 8)                $894,450          $914,092 
                                       ----------        ----------
TOTAL LIABILITIES                      $4,779,764        $3,415,553 

Commitments (Note 6)                                        
 
                                                         
STOCKHOLDERS' EQUITY:                                       
                                                            
Common Stock, $0.01 par value,                            
 Authorized, 10,000,000 shares; 
 Issued 5,209,535 and 5,081,535 
 shares at October 31, and April 
 30, 1997, respectively                   $52,095           $50,815 
Additional Paid-In Capital             $8,754,903        $8,682,183 
Accumulated Deficit                   ($3,258,148)      ($3,120,948)
Treasury Stock, at Cost, 407,571 
 and 391,871 shares at October 31, 
 and April 30, 1997, respectively       ($517,994)        ($476,781)
Unrealized Gain on Marketable 
 Securities                              $301,484          $150,279 
                                       ----------        ----------
TOTAL STOCKHOLDERS' EQUITY             $5,332,340        $5,285,548 
                                       ----------        ----------          
                
TOTAL LIABILITIES AND STOCKHOLDERS' 
 EQUITY                               $10,112,104        $8,701,101 
                                      ===========        ==========          
                 
                                                         
                                                                 
                                                         
                                                                 
                                                         
The accompanying notes to the consolidated financial statements
are an integral part of these statements.                   
                                                         
<PAGE>
                                                                     

                           INITIO, INC.                            
<TABLE>                                                                       
           CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY          
<CAPTION>                    
                                             
                                                
                                                                      UNREALIZED     
                COMMON STOCK      ADDITIONAL              TREASURY    (LOSS) ON 
               Shares    Par      PAID-IN    ACCUMULATED  SHARES      MARKETABLE     
               Issued    Value    CAPITAL    (DEFICIT)    (at Cost)   SECURITIES       TOTAL
               ------    -----    ---------- -----------  ---------   ----------  -------------                        
<S>           <C>        <C>       <C>        <C>          <C>          <C>        <C>                                             
          
BALANCE, April
 30, 1996 
 (Audited)    5,071,535  $50,715   $8,670,283 ($2,996,761) ($476,781)    $5,714   $5,253,170 
                                                              
                                                       
Net (Loss) for the Six 
 Months Ended 
 October 31, 1996                               ($309,614)                           $309,614 
                                                       
Unrealized Gain on 
 Marketable Securities                                                   $40,460      $40,460 
              ---------  -------   ----------  ----------  ----------   ---------  ----------                                  
BALANCE, October 
 31,  1996 
 (Unaudited)  5,071,535  $50,715   $8,670,283 ($3,306,375) ($476,781)    $46,174   $4,984,016 
                                                           
Issuance of  
 Common Stock    10,000     $100      $11,900                                         $12,000 
                                                              
Net Income for the 
 Six Months Ended April 
 30, 1997                                        $185,427                            $185,427 
                                                              
Unrealized Gain on 
 Marketable Securities                                                  $104,105     $104,105 
              ---------  -------   ----------  ---------- -----------   --------   ----------                                 
BALANCE, April  
 30,  1997 
(Audited)    5,081,535  $50,815   $8,682,183 ($3,120,948) ($476,781)   $150,279    $5,285,548 
                                                              
Issuance of Common 
 Stock          60,000     $600       $5,400                                           $6,000 
                                                              
Options 
 Exercised      68,000     $680      $67,320                                          $68,000 
                                                              
Purchase of Treasury 
 Shares                                                   ($41,213)                ($41,213)
                                                              
Net (Loss) for the 
 Six Months Ended                       
 October 31, 1997                               ($137,200)                          ($137,200)                                     
     
Unrealized Gain on 
 Marketable Securities                                                  $151,205     $151,205 
                                                              
BALANCE, 
 October 31,
  1997        ---------  -------   ---------- -----------  ---------    --------   ----------
 (Unaudited)  5,209,535  $52,095   $8,754,903 ($3,258,148) ($517,994)   $301,484   $5,332,340 
              =========  =======   ========== ===========  =========    ========   ==========                                 


</FN>
</TABLE>
                                                                          
The accompanying notes to the consolidated financial statements
are an integral part of these statements.                        
          
<PAGE>
                                   
                                     
                               INITIO, INC.            
                 CONSOLIDATED STATEMENTS OF CASH FLOWS   
                                (Unaudited)              
                                   
                                   
                                   
                                                 SIX  MONTHS ENDED   
                                      October 31, 1997     October 31, 1996
                                      ----------------     ---------------- 
CASH FLOWS FROM OPERATING ACTIVITIES:                            
     
     Net Loss                              ($137,200)        ($309,614)

Adjustments to Reconcile Net Loss to Net Cash                    
               
Used In Operating Activities:                               
     Depreciation and Amortization          $100,833          $105,534 
     Gain on Marketable Securities         ($180,378)        ($183,706)
     Decrease (Increase) in:                           
          Inventory                        ($521,064)        ($407,595)
          Prepaid Advertising              ($643,341)      ($1,008,211)
          Prepaid and Other Assets         ($100,821)        ($269,970)
     (Decrease) Increase in:                           
          Accounts Payable, Accrued 
           Expenses and Other Current
           Liabilities                      $851,462        $1,044,500 
          Customers' Unshipped Orders        $32,391           $37,511 
                                           ---------        ----------        
 Net Cash (Used In) Operating Activities   ($598,118)        ($991,551)      
                                           ---------        ----------
                                   
CASH FLOWS FROM INVESTING ACTIVITIES:                            
     
Capital Expenditures                         ($9,126)         ($13,485)
Purchase of Marketable Securities          ($257,363)        ($640,651)
Proceeds Received from Sale of 
 Marketable Securities                      $298,135          $840,013 
Net Cash Provided by Investing 
 Activities                                 --------          --------
                                             $31,646          $185,877 
                                            --------          --------       
    
 CASH FLOWS  FROM FINANCING ACTIVITIES:                           
     
Net Borrowings under Line of Credit         $500,000        $1,050,000 
Mortgage                                    ($19,642)         ($18,110)
Issuance of Common Stock                     $74,000                $0 
Purchase of Treasury Shares                 ($41,213)               $0 
Net Cash Provided By Financing              --------        ----------
 Activities                                 $513,145        $1,031,890
                                            --------        ----------
NET INCREASE (DECREASE) IN CASH             ($53,327)         $226,216 
CASH,  AT BEGINNING OF PERIOD               $300,360          $461,917 
                                            --------        ----------
CASH,  AT END OF PERIOD                     $247,033          $688,133 
                                            ========        ==========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:                
               
Cash paid during the period for interest    $159,163          $204,555
                                   



The accompanying notes to the consolidated financial statements
are an integral part of these statements.         

               <PAGE>
                                  INITIO, INC. 
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a)  NATURE OF BUSINESS -  Initio, Inc., a Nevada Corporation, (the "Company")
through its wholly-owned subsidiary, Deerskin Trading Post, Inc. is a direct 
mailspecialty catalog company.  It markets men's and women's leather outerwear, 
apparel, footwear, accessories and small leather goods through its Deerskin 
Catalogs andgifts and housewares through its Joan Cook Housewares Catalogs.  
The Company alsooperates one retail closeout outlet in Danvers, Massachusetts.  
The Deerskin Catalogbusiness is highly seasonal with principal sales 
occurring between early Novemberand early December.  The Joan Cook line is 
significantly less seasonal although the Company experiences some increase in 
demand in the holiday season.

(b) BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of Initio, Inc.,  
and itswholly-owned subsidiary, Deerskin Trading Post, Inc.  All intercompany 
transactions have been eliminated.

(c) USE OF ESTIMATES
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make  estimates and assumptions 
thataffect the reported amounts of assets and liabilities at the date of the 
financialstatements and the reported amounts of revenues and expenses during 
the reportingperiod.  Actual results could differ from those estimates.

(d) REVENUE RECOGNITION
Revenue is recognized as merchandise is shipped to customers.  Payments 
received formerchandise not yet shipped are reflected as "Customers' 
Unshipped Orders," a current liability.

The Deerskin and Joan Cook catalogs have significantly different refund rates 
which relate to the size, color, fit and items damaged in transit of the 
merchandise sold. 
In each period, the Company accrues a reserve for returns and exchanges which it
anticipates will occur related to the sales of the period.  Such accrual is 
based upon the Company's historical experience.

Revenue on retail sales is recognized at the point of sale.

(e)  PREPAID ADVERTISING
Costs of producing and mailing catalogs are deferred and amortized over the
estimated productive life of each mailing based on projected sales.   As 
prescribedunder SOP 93-7, the Company only capitalizes as assets those costs 
which areincremental direct costs with independent third parties and payroll 
and payroll-related costs of employees who are directly associated with, and 
devote time to, the advertising.  In addition, individual advertising efforts 
are established as stand alone cost pools which are amortized on a cost pool 
basis over the estimated period of benefit determined  based upon estimated 
future revenues.  As required, the Company assesses the realizability of the 
assets created based on the likelihood of achieving the estimated revenues on 
a quarterly basis.  As of October 31, 1997 no writedowns were required to 
report the capitalized advertising expenses at net realizable value.  Prepaid 
advertising includes costs incurred for catalogs to be mailed in the future.
Catalog and space advertising costs associated with test programs are expensed 
as incurred.  

Advertising costs related to non-test space promotions are initially deferred, 
then expensed to the extent of gross profits realized until fully recovered; 
therefore, only after advertising costs have been fully recovered, does a 
particular promotion make any contribution to operating income.   Deferred 
costs are reviewed quarterly for recoverability and adjusted, if necessary.

(f) INVENTORY
Merchandise inventory is valued at the lower of cost or market, using the 
first-in, first-out (FIFO) cost method.  

Included in inventory costs are certain costs involved in the preparation,
maintenance and storage of the inventory for sale.  These costs are calculated 
as a percentage of inventory and are reviewed and monitored periodically. 

(g) FIXED ASSETS
Fixed assets are stated at cost and are depreciated by the straight line 
method, using estimated useful lives which approximate 40 years for buildings 
and 3 to 10 years for equipment.  

Improvements to leased premises are amortized over the lesser of their 
estimated useful lives or the remaining term of the lease.


                              Page 7 of 16

                                              
Repair and maintenance costs are charged directly to expense.  Renewals and
betterments of fixed assets are charged to fixed assets.  Upon retirement or 
other disposition of property, or when the asset is fully depreciated, 
whichever is sooner, the cost and related depreciation or amortization are 
removed from the accounts.

Fixed assets held for sale are stated at net book value, which is less than 
current fair market value.

(h)  INTANGIBLE ASSETS
The Company's policy for measuring impairment of the value of its intangible 
assets arising from the acquisition of the Joan Cook catalog is to compare 
the sum of expected future cash flows from the catalog's operations over the 
remaining amortizable life of such intangible assets with the unamortized 
value on its books. If the sum of the expected future cash flows is greater 
than the amount of the intangible assets unamortized book value, no 
adjustment is required. 

Management believes the asset Trade Names, Customer Lists, and Related 
Intangible Assets is so interconnected that it cannot reasonably be 
separated.  This is in accordance with APB Opinion No. 16, "Business 
Combinations."

Trade names, customer lists, and related intangible assets are being 
amortized on a straight line basis over 40 years based upon the fact that the 
Joan Cook  name has high consumer recognition and in the opinion of 
management constitutes a non-wasting asset.

(i) STOCK BASED COMPENSATION
In October 1995, the Financial Accounting Standards Board issued SFAS No. 123,
"Accounting for Stock-Based Compensation".  This statement establishes a fair 
value based method of accounting for an employee stock option or similar 
equity instrument but allows companies to continue to measure compensation 
cost for those plans using the intrinsic value based method of accounting 
prescribed by APB Opinion No. 25, "Accounting for Stock Issued to Employees".  
Companies electing to continue using the accounting under APB Opinion No. 25 
must, however, make pro forma disclosures of net income and earnings per 
share as if the fair value based method of accounting defined in SFAS No. 123 
had been applied (Note 5).  These disclosure requirements are effective for 
fiscal years beginning after December 15, 1995.  The Company has elected to 
continue accounting for its stock-based compensation awards to employees and 
directors under the accounting prescribed by APB Opinion No. 25 and to provide
the disclosures required by SFAS No. 123.  As required, the Company has 
adopted SFAS No. 123 to account for stock-based compensations awards to 
outside consultants.

(j) RECENTLY ISSUED ACCOUNTING STANDARDS 
In March 1995, the FASB issued SFAS No. 121,  "Accounting for the Impairment 
of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,"  which 
requires impairment losses to be recorded on long-lived assets used in 
operations when indicators of impairment are present and the undiscounted 
cash flows estimated to be generated by those assets are less than the assets' 
carrying value.  Adoption of this statement in the first quarter of 1997 did 
not have a material effect on the Company's financial position.

In 1997, the Financial Accounting Standards Board issued  SFAS No. 128, 
"Earnings per Share." This statement establishes standards for computing and 
presenting earnings per share ("EPS"), replacing the presentation of 
currently requird primary EPS with a presentation of Basic EPS.  For 
entities with complex capital structures, the statement requires the dual 
presentation of both Basic EPS and Diluted EPS on the face of the statement 
of operations.  Under this new standard, Basic EPS is computed based on the 
weighted average number of shares actually outstanding during the year.  
Diluted EPS includes the effect of potential dilution from the exercise of 
outstanding dilutive stock options and warrants into common stock using the 
treasury stock method.  SFAS No. 128 is effective for financial statements 
issued for periods ending after December 15, 1997, and earlier application is 
not permitted.  The Company does not expect the adoption of this statement to 
have a material effect on its financial position or results of operations.

In 1997, the Financial Accounting Standards Board issued SFAS No. 130, 
"Reporting Comprehensive Income."  This statement establishes standards for 
reporting and display of comprehensive income and its components in a full 
set of general purpose financial statements.  The objective of the statement 
is to report a measure of all changes in equity of an enterprise that result 
from transactions and other economic events of the period other than 
transactions with owners ("comprehensive income").  Comprehensive income is 
the total of net income and all other non-owner changes in equity.

(k)  EARNINGS (LOSS) PER COMMON SHARE
Earnings (Loss) per common share for the periods presented are based on the 
weighted average number of common shares outstanding during the period 
together with outstanding options and warrants to the extent such are 
dilutive, assuming that the exercisable options and warrants discussed in 
Note 5 had been exercised at October 31, 1997.


                               Page 8 of 16

NOTE 2-MARKETABLE SECURITIES
On May 1, 1994, the Company adopted SFAS No. 115, "Accounting For Certain
Investments in Debt and Equity Securities."  This Statement requires the
classification of debt and equity securities based on whether the securities 
will be held to maturity, are considered trading securities or are available 
for sale.  Classification within these categories may require the securities 
to be reported at their fair market value with unrealized gains and losses 
included either in current earnings or reported as a separate component of 
stockholders' equity, depending on the ultimate classification.  

All marketable securities are classified as available for sale.  These 
securities are stated at estimated fair value based upon market quotes.  
Unrealized gains and losses are computed on the basis of specific 
identification and are included as a separate component of Stockholders' 
Equity.  Realized gains, realized losses, and declines in value, judged to be 
other than temporary, are included on the Statement of Operations.

Unrealized  gains on marketable securities amounted to $301,484 and $150,279 
at October 31, and April 30, 1997 respectively.

NOTE 3-FIXED ASSETS
                                     October 31, 1997    April 30, 1997        
                                     ----------------    --------------
Building & Other Leasehold Improvements $2,235,190         $2,235,190
Equipment                               $  721,263         $  712,137         
                                        ----------         ----------
                                        $2,956,453         $2,947,327          
Less:  Accumulated Depreciation
           and Amortization             $1,198,725         $1,116,178   
                                        ----------         ----------
                                        $1,757,728         $1,831,149
                                        ==========         ==========         

When an asset is fully depreciated, its cost and related depreciation or
amortization is removed from the fixed assets accounts.  

NOTE 4-INCOME TAXES 
Under the liability method, deferred income taxes are recognized for the tax
consequences of "temporary differences" by applying enacted statutory tax 
rates applicable to future years to differences between the financial 
statement carrying amounts and the tax bases of existing assets and 
liabilities.  The effect on deferred taxes of changes in tax rates is 
recognized as income in the period.

At  October 31, 1997, the Company has available for federal income tax 
purposes, net operating loss carryforwards (NOL) and other net future tax 
deductions totaling approximately  $3,400,000;  approximately $63,000 of the 
NOL expires in 2004, the balance thereafter.  

The future tax benefit of such NOL is recorded as an asset to the extent that
management assesses the realization of such future tax benefits to be "more 
likely than not."    At October 31, 1997, the deferred tax asset created as a 
result of net operating loss carryforwards has been fully reserved against.

NOTE 5 - STOCKHOLDERS' EQUITY
Stock Option Plan -
The Company has two Stock Option Plans, the 1991 Stock Option Plan (the "1991 
Plan") and the 1996 Stock Option Plan (the "1996 Plan").  The Company accounts 
for awards granted to employees, directors and key employees under APB Opinion 
No. 25, under which compensation cost has been recognized for stock options 
granted at an exercise price less than the market value of the options on the 
grant date.  Had compensation cost for all stock option grants in fiscal years 
1998 and 1997 been determined consistent with SFAS No. 123,  the Company's 
net loss and loss per share would have been increased to the following pro 
forma amounts: 
                                   Six Months          Six Months
                                   Ended               Ended
                                   October 31, 1997    October 31, 1996
                                   ----------------    ----------------
     Net loss:      As Reported    ($137,200)          ($309,614)
                    Pro Forma      ($144,952)          ($309,614)

     Primary EPS:   As Reported        ($.03)             ($0.07)
                    Pro Forma          ($.03)             ($0.07)




                                 Page 9 of 16
                    



The effects of applying SFAS No. 123 in this pro forma disclosure are not 
indicative of future amounts.  SFAS No. 123 does not apply to awards prior to 
1995, and additional awards in future years are anticipated.

In April 1996, the Company granted two officers/directors stock options, 
exercisable immediately and expiring in five years, to each purchase 125,000 
shares of the Company's common stock at $2.00 per share.

The 1991 Plan was approved and adopted in December 1991.  Pursuant to the 1991 
Plan, a total of 350,000 shares of Common Stock were made available for the 
grant of stock options.  Under the Company's 1991 Plan, options have been 
granted to key employees and directors for terms of up to ten years at an 
exercise price not less than the fair value of the shares at the dates of 
grant and are exercisable in whole or in part at stated times from the date 
of grant.  No further grants will be issued under the 1991 Plan.  At October 
31, 1997, 108,900 options were exercisable with respect to the 1991 Plan.

The 1996 Plan was approved and adopted in October 1996 and subsequently 
approved by the stockholders. The Company's 1996 Plan authorizes the granting 
of stock options, the exercise of which would allow up to an aggregate of 
500,000 shares of the Company's common stock to be acquired by the holders of 
said options.  The awards can take the form of Incentive Stock Options 
("ISOs") or Non-qualified Stock Options (NQSOs").  Stock Options may be 
granted to key employees, directors and consultants. ISOs and NQSOs are 
granted in  terms not to exceed ten years.  ISOs granted under this Plan 
generally vest 20% immediately upon grant, with an additional. 20% vesting 
on each subsequent anniversary of the grant date.  Vesting requirements other 
than the aforementioned are set forth by the Board of Directors when the 
award is granted.  Options may be exercised in whole or in part.  The 
exercise price of the ISOs is the market price of  the Company's common stock 
on the date of grant.  The exercise price of NQSOs shall be determined by the 
board of directors when granted.  Any plan participant who is granted ISOs 
and possesses more than 10% of the voting rights of the Company's outstanding 
common stock must have an option price of at least 110% of the fair market 
value on the date of grant and the option must be exercised within five years 
from the date of grant.  Under the Company's 1996 Plan, options have been 
granted to key employees and directors for terms of up to ten years, at 
exercise prices ranging from $1.75 to $2.00 and are exercisable in whole or 
in part at stated times from the date of grant up to four years from the date 
of grant.  At October 31, 1997,  269,414 options were exercisable under the 
Company's 1996 Plan.

The following table reflects activity under the plan for the six months ended
October 31, 1997 and 1996:

                                 Six Months Ended           Six Months Ended
                                 October 31, 1997           October 31, 1996 
                                 ----------------           ----------------
                                         Weighted            Weighted
                                         Average             Average
                                         Exercise            Exercise
                                 Shares  Price               Shares    Price    
                                 ------  --------            --------  ------
Outstanding at beginning of year 505,332  $1.735             408,900  $1.735
   Granted                             -                           -
   Exercised                     (46,000) $1.00                    - 
   Forfeited                      (2,688) $1.75                    -            
   Cancelled                        (672) $1.75                    -
                                 -------                     -------

Outstanding at end of quarter    455,972  $1.81              408,900  $1.735
                                 -------                     -------
Exercisable at end of quarter    378,314  $1.511             397,600  $1.728
                                 -------                     -------













                                Page 10 of 16
           

The following table summarizes information about stock options outstanding at
October 31, 1997:

                          Options Outstanding   Options Exercisable 

                Number         Weighted    Weighted    Number       Weighted
                Outstanding    Average     Average     Exercisable  Average
                at             Remaining   Exercise    at           Exercise
Range of        10/31/97       Contractual Price       10/31/97     Price
Exercise Prices                Life
- --------------- -----------    ----------- --------    -----------  ---------
$1.00 to $1.50       56,400    0.28         $1.00         56,400    $1.00
$1.51 to $2.38      399,572    7.74         $1.92        321,914    $1.58
                    -------                              -------
$1.00 to $2.27      455,972    6.81         $1.81        378,314    $1.51
                    =======                              =======

NOTE 6-COMMITMENTS
(a)  LEASES
The Company rents premises for warehousing and administrative purposes.  Future
minimum rental payments under noncancelable operating leases, including ground
leases, expiring at various dates through 2037, as of October 31,1997 are as
follows:

Year Ending April 30,     
           1998                    $ 60,029
           1999                    $ 70,270                       
           2000                    $ 13,650
           2001                    $  1,050 
           2002                    $  1,050
           Thereafter              $ 43,750                 
                                   --------
                                   $189,799

                 

Rent expense for the six months ended October 31, 1997 and the fiscal year 
ended April 30, 1997 was $66,894 and $128,933 respectively.

(b)  LETTERS OF CREDIT
Outstanding letters of credit, issued primarily for imported merchandise,
approximated $183,000 and $430,000  at October 31,and April  30, 1997, 
respectively.

NOTE 7 - SHORT TERM BORROWINGS
On September 7, 1994, Deerskin Trading Post, Inc.,  signed an agreement with 
United Jersey Bank , now Summit Bank ("the Bank"), for a line of credit 
secured by the Company's assets and guaranteed by the Company.  Periodic 
amendments and modifications detail other terms and conditions.

An amendment was signed on January 31, 1997 for a line of $3,300,000 
including amounts subject to letters of credit issued by the Bank on the 
Company's behalf, and bears interest at the Bank's base rate plus 3/4% with 
interest payable monthly.  Maturity is January 31, 1998.  Such agreement 
contains various formula provisions which the Company is presently in 
compliance with. 

The Company anticipates this will be sufficient to meet its capital 
requirements through the maturity date of the loan.

Direct borrowings under this line of credit amounted to $2,350,000 and 
$1,850,000 at October 31, and  April 30,1997, respectively.  The Company's 
interest rate was 9.25% on both October 31 and April 30, 1997.




                             Page 11 of 16




NOTE 8 - MORTGAGE 
On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement with Sierra 
Bank of Nevada for a $1,000,000 construction loan to finance the approximately 
34,800 sq. ft. expansion of its Carson City warehouse which was put into 
service in October 1995.  This loan is secured by the Carson City real 
property and bears interest at 9 1/4% per annum with interest paid monthly 
through October 1995 at which time it converted to a five year adjustable 
rate (with the first rate adjustment possible in October 2000) fifteen year 
mortgage with monthly principal and interest payments due to fully amortize 
the loan by August 31, 2010.   The mortgage balance at October 31, 1997, 
amounted to $933,065;  the current portion, $38,615, is included in "Accrued 
Expenses and Other Liabilities." 

NOTE 9 - SUBSEQUENT EVENT
As of December 3, 1997 the Company entered into an agreement for the sale of 
the Peabody facility at a price which represents a gain of approximately 
$200,000.  It is anticipated that the closing will take place in the fourth 
quarter of the fiscal year ended April 30, 1998, at which time the Company 
will recognize the gain and will review the need for a reserve for the costs 
associated with the relocation of the Peabody operations, which will take 
place subsequent to the closing. 


                                  Page 12 of 16

<PAGE>
                  

Management's Discussion and Analysis of Financial Condition and Results of 
Operations

Financial Condition

The most significant changes in the Company's balance sheet from April
30, 1997, the end of the preceding fiscal year, to October 31, 1997 are
as follows:

   - Cash decreased $53,000 to $247,000 at October 31,
   1997 from $300,000 at April 30, 1997, mainly attributable to 
   increases in inventory and prepaid advertising.

   - Marketable securities are considered available for sale and are carried 
   at fair market value.  The unrealized holding gains of $301,000 and 
   $150,000 at October 31, and April 30, 1997, respectively, are excluded 
   from earnings and reported as separate components of stockholders' equity 
   until realized in accordance with Statement of Financial Accounting 
   Standards No. 115 ("SFAS No. 115"), "Accounting for Certain Investments in 
   Debt and Equity Securities".  

   - Inventory increased $521,000 to $3,768,000 from $3,247,000.  The 
   increase in inventory is a seasonal requirement to support the Company's
   planned, mailorder sales for the current fiscal year.  The Company 
   continues to closely monitor its inventories.

   - Prepaid advertising increased $643,000 to $1,004,000 at October 31, 1997 
   from $361,000 at April 30, 1997.  This increase is primarily attributable 
   to the normal mailing schedule and amortization of costs associated with 
   the production and mailing of catalogs through the fiscal year.

   - Prepaid and Other Current Assets increased $101,000 to $782,000 at 
   October 31, 1997 from $681,000 at April 30, 1997 resulting primarily from 
   increases in receivables and in prepaid expenses including capitalized 
   costs involved in the purchasing of the inventory for sale, which costs 
   are calculated as a percentage of inventory which increased during this 
   period.  These costs are reviewed periodically and adjusted when necessary. 

   - Borrowings under the Line of Credit increased $500,000 to $2,350,000 at 
   October 31, 1997 from $1,850,000 at April 30, 1997  to provide cash for 
   use in operating activities; primarily the increases in inventory, prepaid 
   advertising, and prepaid and other current assets. 

   The Company's line of credit with Summit Bank for $3,300,000 including 
   amounts subject to letters of credit issued by the Bank on the Company's 
   behalf, bears interest at the Bank's based rate plus 3/4% with interest 
   payable monthly.  Maturity is January 31, 1998.  Such agreement contains 
   various formula provisions which the Company is presently in compliance 
   with.  In the event that the Company should fail to reach an agreement 
   with the Bank to extend the company's line of credit beyond January 31, 
   1998, the Company would be required to seek alternative sources of 
   financing.  The Company is presently negotiating alternative arrangements
   with several financial institutions but there can be no assurance that the 
   Company will be able to negotiate such alternative sources of financing or
   that if it should do so it will not be on terms less favorable to the 
   Company than those presently existing.  The Company's ability to pursue 
   its normal business activities are dependent upon obtaining such extension 
   of its existing line of credit or alternative financing. Such alternative
   sources of financing might include debt and/or equity or quasi-equity 
   financing. 

                                         Page 13 of 16
                                                       
     -  Accounts  Payable and Accrued Expenses and Other Current Liabilities 
     increased $852,000 from $613,000 at April 30, 1995 to $1,465,000 at 
     October 31, 1997.  This increase is attributable to: the increase in 
     trade payables for the purchase of inventory to support sales which 
     increase during this period, the increase in prepaid advertising for 
     catalog preparation and mailings which also increase this period, and to 
     an increase in the required accruals for refunds, which are reflect in 
     the net sales.

     -  Customer's Unshipped Orders for which checks have been received 
     increased $33,000 to $71,000 at October 31, 1997 from $38,000 at April 
     30, 1997.  The increase is a result of the normal seasonal increase in 
     customer orders during the period.

Results of Operations

Three months and six months Ended October 31, 1997 vs. October 31, 1996.

Because of the seasonal nature of the Company's business, the results of the
interim period are not necessarily indicative of results for the entire year.

     -  Net Sales for the three months ended October 31, 1997, decreased 1.7% 
     or $53,000 to $3,058,000 from $3,111,000 for the three months ended 
     October 31, 1996. Net Sales for the six months ended October 31, 1997 
     decreased to $4,168,000 from $4,270,000 for the six months ended October 
     31, 1996,  a decrease of $102,000 or 2.4%.   

     Deerskin catalog Net Sales for the six months ended October 31, 1997 
     decreased to $1,847,000 from $1,940,000 for the six months ended October 
     31, 1996, a decrease of $93,000 or 4.8%; for the three months ended 
     October 31, 1997 net sales decreased 2.1% or $32,000 to $1,519,000 from 
     $1,551,000 for the three months ended October 31, 1996.  This decrease 
     resulted from a somewhat reduced circulation plan and lower responses 
     from some prospect mailings.

     Joan Cook catalog Net Sales for the six months ended October 31, 1997 
     increased to $1,587,000 from $1,503,000 for the six months ended October 
     31, 1996, an increase of $84,000 or 5.6%. For the three month period 
     ended October 31, 1997 sales were $905,000 compared to $938,000 for the 
     comparable period ended October 31, 1996, a decrease of $33,000 or 3.5%. 
     This decrease is primarily attributable to reduced responses from 
     prospect mailings.

     Space advertising Net Sales for the six months ended October 31, 1997 
     decreased to $568,000 from $681,000 for the six months ended October 31, 
     1996, a decrease of $113,000 or 16.6%; for the three month periods the
     increase was $8,000 or 1.6%, to $512,000 from $504,000.
                                             
     -    Cost of merchandise decreased as a percentage of Net Sales to
     34.7% and 38.0% for the six months and three months ended October 31, 
     1997, respectively, from 38.2% and 39.5% for the comparable periods 
     ended October 31, 1996.  The actual cost of merchandise for the six 
     months ended October 31, 1997 was $1,447,000 and $1,629,000 for the
     comparable period ended October 31, 1996.   Cost of merchandise for the 
     three months ended October 31, 1997 was $1,161,000 and $1,230,000 for the 
     three months ended October 31, 1996.  These results reflect somewhat less
     markdowns and a slightly increased gross margin. 


                                         Page 14 of 16
                                          
     -    Advertising cost was $1,486,000 or 35.7% of Net Sales, for the six 
     months ended October 31, 1997, compared to $1,511,000 or 35.4% of Net 
     Sales for the six months ended October 31, 1996.  For the three months 
     ended October 31, 1997, advertising cost was 35.2% of Net Sales or 
     $1,075,000 compared to 36.9% of Net Sales or $1,149,000 for the three 
     months ended October 31, 1996.  The decreased Advertising cost as a 
     percentage of Net Sales resulted from the more efficient circulation and
     improved customer response rates in the six months ended October 31, 
     1997.

     -  General and Administrative expenses, including fulfillment expenses 
     which include the costs of telephone, order entry, credit card fees, data 
     processing, packaging materials, labeling, refurbishing of merchandise,
     packing supplies and outgoing freight charges, increased as a percentage 
     of Net Sales to 34.2% from 34.0% for the six months ended October 31, 
     1997.  Costs for the six months ended October 31, 1997 were $1,425,000 
     compared to $1,451,000 for the six months ended October 31, 1996. For the 
     three months ended October 31, 1997 General and Administrative costs were
     $895,000 or 29.3% of Net Sales, compared to $899,000 or 28.9%.

     -  As a result of all the foregoing, Operating Loss for the three months 
     ended October 31, 1997 decreased to $74,000 compared to $167,000 for the 
     three months ended October 31, 1996.  Operating Loss for the six months 
     ended October 31, 1997 decreased to $190,000 from $321,000 for the 
     comparable period in the prior year. 

     -  Realized Gains on Marketable Securities was $180,000 for the six months 
     ended October 31, 1997 and $184,000 for the six months ended October 31, 
     1996.  For the three months ended October 31, 1997, the Realized Gains on
     Marketable Securities was $125,000, compared to gains of $168,000 for the 
     three months ended October 31, 1996.  These gains resulted from the 
     liquidation of several security positions which were in the Company's 
     investment portfolio and the realization of profits on those which 
     appreciated in value and the losses on those which declined.     

     -  As a result of the foregoing, as well as an decrease of $45,000 in Net 
     Interest Expense for the six months ended October 31, 1997 compared to 
     October 31, 1996, Net Loss is $137,000 for the six months ended October 
     31, 1997, compared to $310,000 for the six months ended October 31, 1996, 
     a decrease of $173,000.  Net Loss for the three months ended October 31, 
     1997 was $19,000 compared to $100,000 for the three months ended October 
     31, 1996.  This represents a decrease of $81,000.

     Forward Looking Statements

     The foregoing management discussion and analysis contains certain 
     forward-looking statements which are based on current information and 
     management assumptions including, among other factors, changing marketing 
     and economic conditions.  Actual results may differ materially from the 
     forward-looking statements container herein.







                              Page 15 of 16
                                                        
                                                        
<PAGE>

                                SIGNATURES
                                                   




Pursuant to the requirements of the Securities Exchange Act of 1934, the
Company has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                              INITIO, INC.


Date:  December 18, 1997      /s/ Martin Fox                                   
                              -------------------------------------------
                              Martin Fox
                              President and Office of the Chief Executive


Date:  December 18, 1997      /s/ Daniel DeStefano                              
                              -------------------------------------------
                              Daniel DeStefano
                              Chairman of the Board and Office of
                              the Chief Executive


Date:  December 18, 1997      /s/ Audrey C. Remes                              
                              -------------------------------------------
                              Audrey C. Remes
                              Treasurer and Chief Financial Officer



















                              Page 16 of 16
                                   


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          APR-30-1998
<PERIOD-END>                               OCT-31-1997
<CASH>                                         247,033
<SECURITIES>                                   926,882
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  3,768,470
<CURRENT-ASSETS>                             7,053,736
<PP&E>                                       2,956,453
<DEPRECIATION>                               1,198,725
<TOTAL-ASSETS>                              10,112,104
<CURRENT-LIABILITIES>                        3,885,314
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        52,095
<OTHER-SE>                                   5,280,245
<TOTAL-LIABILITY-AND-EQUITY>                10,112,104
<SALES>                                      4,167,864
<TOTAL-REVENUES>                             4,167,864
<CGS>                                        1,447,047
<TOTAL-COSTS>                                4,358,247
<OTHER-EXPENSES>                               180,378
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             127,195
<INCOME-PRETAX>                              (137,200)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (137,200)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (137,200)
<EPS-PRIMARY>                                    (.03)
<EPS-DILUTED>                                    (.03)
        

</TABLE>


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