INITIO INC
10QSB, 1997-09-15
CATALOG & MAIL-ORDER HOUSES
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                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549
                              ____________   
                                10 - QSB
                              ------------                                
(X)      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE
                SECURITIES EXCHANGE ACT OF 1934

          For the Quarterly Period Ended  July 31, 1997   
                                
                               OR

(   )     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
          THE SECURITIES EXCHANGE ACT OF 1934
                                
          For the transition period from               to                      
          
                   Commission file number 0-9848


                          INITIO, INC.
   ---------------------------------------------------------
   (Exact name of  small business issuer as specified in its
                            charter)
                                

     Nevada                                 22-1906744
- -------------------------------          ---------------------
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)            Identification No.)

2500 Arrowhead Drive, Carson City, Nevada         89706     
- -----------------------------------------       ---------
(Address of principal executive offices)       (Zip Code)
                                

  Issuer's telephone number, including area code:  (702) 883-2711

                               None                               
- ---------------------------------------------------------------                 
(Former name, former address and former fiscal year, if changed
since last report.)

Check whether the issuer (1)  filed all reports required to be
filed by Section 13 or 15(d) of the Exchange Act during the past
twelve (12) months (or for such shorter period that the issuer was
required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days. YES      X           NO 
               

State the number of shares outstanding of each of the issuer's
classes of common equity, as of the close of the latest practicable
date:
                               
          Class                    Outstanding September 8,1997 
- --------------------------         -----------------------------
Common stock, $.01 par value                    4,749,664


TRANSITIONAL SMALL BUSINESS DISCLOSURE FORMAT (Check One): YES   NO  X   
                                <PAGE>
                                
                                
                                
                                
                             INDEX
                                
                                
PART I - FINANCIAL INFORMATION



                                                                   PAGE

          
Consolidated Statements of Operations -
      Three Months ended July 31, 1997 and 1996                       3

Consolidated Balance Sheets-
     As of July 31, and April 30, 1997                                4

Consolidated Statement of Stockholders' Equity-
     Three Months ended July 31, 1997                                 5

Consolidated Statements of Cash Flows-
     Three Months ended July 31, 1997 and 1996                        6
                    
Notes to Consolidated Financial Statements                            7 - 12

Management's Discussion and Analysis                                 13 - 14

Signatures                                                           15





               

<PAGE>
                         INITIO, INC.                                         
            CONSOLIDATED STATEMENTS OF OPERATIONS                              
                          (Unaudited)                                          
                                                            
                                                            
                                                            
                                                            
                                                            
                                         THREE MONTHS ENDED                    
                                   July 31, 1997   July 31, 1996
                                   -------------   -------------                
                                                            
NET SALES                          $1,110,354        $1,158,915                 
                                                            
COSTS AND EXPENSES                                                         
     Cost of Merchandise Sold        $286,074          $398,467 
     Advertising                     $410,620          $361,703                 
                                     --------          --------
          GROSS MARGIN               $413,660          $398,745                
     General & Administrative                                                   
        (including Fulfillment)      $529,810          $552,547                 
                                     --------          --------                 
OPERATING LOSS                      ($116,150)        ($153,802)               
                                                            
OTHER (EXPENSE)                                                            
     Interest (Expense) net of 
      Interest Income of $15,813                                               
      and $15,349 for the three 
      months ended July 31, 1997
      and 1996, respectively         ($57,552)         ($71,236)                
     Gain on Marketable Securities    $55,056           $15,213                 
                                     --------          --------
          Total Other (Expense)       ($2,496)         ($56,023)                
                                     --------          --------                 
                                                            
NET LOSS                            ($118,646)        ($209,825)                
                                    =========         =========                 
                                                            
                                                            
Earnings (Loss) per Share (Note 1(j)):                                          
                                                            
                                                            
Net Loss Per Common Share              ($0.03)           ($0.04)                
                                    =========         =========
Weighted Average Shares             4,699,363         4,679,664
                                    =========         =========

The accompanying notes to the consolidated financial statements
are an integral part of these statements.                        

<PAGE>
               
                          INITIO, INC.           
                   CONSOLIDATED BALANCE SHEETS             


                                 July 31, 1997     April 30, 1997
                                 -------------     --------------
ASSETS                            (Unaudited)         (Audited)
CURRENT ASSETS:                              
     Cash                          $138,742          $300,360 
     Marketable Securities         $749,480          $636,072 
     Inventory                   $4,053,138        $3,247,406 
     Prepaid Advertising           $304,423          $360,597 
     Assets Held for Sale (Note 3) $324,953          $324,953 
     Prepaid and Other 
      Current Assets               $644,732          $680,948
                                 ----------          --------
          Total Current Assets   $6,215,468        $5,550,336

FIXED ASSETS, at Cost (Note 3)   $2,954,798        $2,947,327
 Less: Accumulated Depreciation 
       and Amortization          $1,162,404        $1,116,178 
                                 ----------        ----------
                                 $1,792,394        $1,831,149 
TRADE NAMES, CUSTOMER LISTS, 
 AND RELATED INTANGIBLE ASSETS   $1,462,872        $1,462,872 
  Less: Accumulated Amortization   $164,573          $155,430
                                 ----------        ----------
                                 $1,298,299        $1,307,442 

OTHER ASSETS                        $12,174           $12,174 
                                 ----------        ----------
TOTAL ASSETS                     $9,318,335        $8,701,101 
                                 ==========        ==========

LIABILITIES AND STOCKHOLDERS' EQUITY                             
CURRENT LIABILITIES:                              
     Borrowings under Line of 
      Credit (Note 7)            $2,550,000        $1,850,000 
     Accounts Payable              $508,245          $458,515 
     Accrued Expenses & Other 
      Current Liabilities          $161,220          $154,794 
     Customers' Unshipped Orders    $11,115           $38,152
                                 ----------        ----------
      Total Current Liabilities  $3,230,580        $2,501,461 
     Mortgage Payable (Note 8)     $904,271          $914,092 
                                 ----------        ----------
TOTAL LIABILITIES                $4,134,851        $3,415,553 
Commitments (Note 6)                              

STOCKHOLDERS' EQUITY:                             
Common Stock, $0.01 par value,
     Authorized, 10,000,000 
     shares; Issued 5,141,535 
     and 5,081,535 shares at 
     July 31, and April 
     30, 1997 respectively          $51,415           $50,815 
Additional Paid-In Capital       $8,687,583        $8,682,183 
Accumulated Deficit             ($3,239,594)      ($3,120,948) 
Treasury Stock, at Cost, 
 391,871 shares at July 31 
 and April 30, 1997               ($476,781)        ($476,781)
Unrealized Gain on Marketable 
 Securities                        $160,861          $150,279 
                                 ----------        ----------
TOTAL STOCKHOLDERS' EQUITY       $5,183,484        $5,285,548 

TOTAL LIABILITIES AND 
 STOCKHOLDERS' EQUITY            $9,318,335        $8,701,101 
                                 ==========        ==========


The accompanying notes to the consolidated financial statements
are an integral part of these statements.                        


     
<PAGE>
                         
<TABLE>                                                          
                                                          
                        INITIO, INC.                                         
       CONSOLIDATED STATEMENTS OF STOCKHOLDERS'EQUITY
<CAPTION>                     
                                                                      UNREALIZED    
                         COMMON STOCK       ADDITIONAL                TREASURY     (LOSS) ON    
                      Shares       Par      PAID-IN     ACCUMULATED   SHARES       MARKETABLE               
                      Issued       Value    CAPITAL     (DEFICIT)     (at Cost)    SECURITIES   TOTAL       
                      --------------------  ----------  -----------   -----------  ----------   -----                             
<S>                     <C>          <C>      <C>         <C>           <C>          <C>          <C>                    
BALANCE, April 30, 
 1996 (Audited)       5,071,535    $50,715  $8,670,283  ($2,996,761)   ($476,781)   $5,714     $5,253,170 
                                                                                          
Net (Loss) for the 
 Three Months Ended                                                                                        
 July 31, 1996                                            ($209,825)                            ($209,825)   
                                                                                          
Unrealized Gain on 
 Marketable Securities                                                              $5,038         $5,038 
                      ---------    -------  ----------  -----------    ----------   ------     ----------                        
BALANCE, July 31, 
 1996 (Unaudited)     5,071,535    $50,715  $8,670,283  ($3,206,586)   ($476,781)  $10,752     $5,048,383   
                                                                                          
Issuance of Common 
 Stock                   10,000       $100     $11,900                                            $12,000     
                                                                                          
Net Income for the 
 Nine Months Ended                                                                              
 April 30, 1997                                             $85,638                               $85,638      
                                                                                          
Unrealized Gain on                                                                  
Marketable Securities                                                             $139,527       $139,527     
                       ---------    -------  ---------  -----------    ---------- --------     ----------                        
BALANCE, April  30, 
1997 (Audited)         5,081,535    $50,815 $8,682,183  ($3,120,948)   ($476,781) $150,279     $5,285,548   
                                                                                          
Issuance of Common 
 Stock                    60,000       $600     $5,400                                             $6,000 
                                                                                          
Net (Loss) for the 
 Three Months Ended                                                    ($118,646)               ($118,646)   
 July 31, 1997                                                                                         
                                                                                          
Unrealized Gain on 
 Marketable Securities                                                             $10,582        $10,582     
                        --------    ------- ----------  -----------    ----------  -------     ----------                        
BALANCE, July 31, 
 1997 (Unaudited)      5,141,535    $51,415 $8,687,583  ($3,239,594)   ($476,781) $160,861     $5,183,484  
                       =========    ======= ==========  ===========    =========  ========     ==========                        
</TABLE>                                                                      

The accompanying notes to the consolidated financial statements
are an integral part of these statements.                                      


<PAGE>
                                                                               

                                     INITIO,INC.
                         CONSOLIDATED STATEMENTS OF CASH FLOWS                 
                                    (Unaudited)                                
                                                                               
                                                                               
                                                             
                                                    THREE MONTHS ENDED     
                                          July 31, 1997         July 31, 1996  
                                          -------------         -------------  
CASH FLOWS FROM OPERATING ACTIVITIES:                                          
     Net Loss                               ($118,646)             ($209,825)
Adjustments to Reconcile Net Loss to 
  Net Cash                                                                    
Used In Operating Activities:                                                   
     Depreciation and Amortization            $55,369                $56,496   
     Gain on Marketable Securities           ($55,055)              ($15,213)  
     Decrease (Increase) in:                                                   
          Inventory                         ($805,732)             ($814,290)  
          Prepaid Advertising                 $56,174              ($117,657)  
          Prepaid and Other Assets            $36,217               ($87,252)  
          (Decrease) Increase in:                                              
          Accounts Payable, Accrued 
           Expenses and Other Current  
           Liabilities                        $56,155               $277,572  
          Customers' Unshipped Orders        ($27,037)              ($51,694)
                                           ----------              ---------
Net Cash (Used In) Operating Activities     ($802,555)             ($961,863)  
                                                                                
                                                                               
CASH FLOWS FROM INVESTING ACTIVITIES:                                          
Capital Expenditures                          ($7,471)              ($11,225)
Purchase of Marketable Securities           ($132,206)             ($481,105)
Proceeds Received from Sale of Marketable 
 Securities                                   $84,435                $25,000 
                                           ----------              ---------
Net Cash (Used In) Investing Activities      ($55,242)             ($467,330)
                                           ----------              ---------   
CASH FLOWS  FROM FINANCING ACTIVITIES:                                          
Net Borrowings under Line of Credit          $700,000             $1,075,000 
Mortgage                                      ($9,821)               ($8,701)
Issuance of Common Stock                       $6,000                     $0   
                                           ----------             ----------
Net Cash Provided By Financing Activities    $696,179             $1,066,299
                                           ----------             ----------   
NET INCREASE (DECREASE) IN CASH             ($161,618)             ($362,894)
CASH, AT BEGINNING OF PERIOD                 $300,360               $461,917
                                           ----------             ----------
CASH, AT END OF PERIOD                       $138,742                $99,023 
                                           ==========             ==========   
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:                              
 Cash paid during the period for interest     $73,365                $86,585
                                           ==========             ==========   
                                                                               
The accompanying notes to the consolidated financial statements are an 
integral part of these statements.                                             


<PAGE>
                                 INITIO, INC. 
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a)  NATURE OF BUSINESS -  Initio, Inc., a Nevada Corporation,
(the "Company") through its wholly-owned subsidiary, Deerskin
Trading Post, Inc. is a direct mail specialty catalog company. 
It markets men's and women's leather outerwear, apparel,
footwear, accessories and small leather goods through its
Deerskin Catalogs and gifts and housewares through its Joan Cook
Housewares Catalogs.  The Company also operates one retail
closeout outlet in Danvers, Massachusetts.  The Deerskin Catalog
business is highly seasonal with principal sales occurring
between early November and early December.  The Joan Cook line is
significantly less seasonal although the Company experiences some
increase in demand in the holiday season.

(b) BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of
Initio, Inc.,  and its wholly-owned subsidiary, Deerskin Trading
Post, Inc.  All intercompany transactions have been eliminated.

(c) USE OF ESTIMATES
The preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make  estimates and assumptions that affect the reported amounts
of assets and liabilities at the date of the financial statements
and the reported amounts of revenues and expenses during the
reporting period.  Actual results could differ from those
estimates.

(d) REVENUE RECOGNITION
Revenue is recognized as merchandise is shipped to customers. 
Payments received for merchandise not yet shipped are reflected
as "Customers' Unshipped Orders," a current liability.

The Deerskin and Joan Cook catalogs have significantly different
refund rates which relate to the size, color, fit and items
damaged in transit of the merchandise sold.  In each period, the
Company accrues a reserve for returns and exchanges which it
anticipates will occur related to the sales of the period.  Such
accrual is based upon the Company's historical experience.

Revenue on retail sales is recognized at the point of sale.

(e)  PREPAID ADVERTISING
Costs of producing and mailing catalogs are deferred and
amortized over the estimated productive life of each mailing
based on projected sales.   As prescribed under SOP 93-7, the
Company only capitalizes as assets those costs which are
incremental direct costs with independent third parties and
payroll and payroll-related costs of employees who are directly
associated with, and devote time to, the advertising.  In
addition, individual advertising efforts are established as stand
alone cost pools which are amortized on a cost pool basis over
the estimated period of benefit determined  based upon estimated
future revenues.  As required, the Company assesses the
realizability of the assets created based on the likelihood of
achieving the estimated revenues on a quarterly basis.  As of
July 31, 1997 no writedowns were required to report the
capitalized advertising expenses at net realizable value. 
Prepaid advertising includes costs incurred for catalogs to be
mailed in the future.
Catalog and space advertising costs associated with test programs
are expensed as incurred.  

Advertising costs related to non-test space promotions are
initially deferred, then expensed to the extent of gross profits
realized until fully recovered; therefore, only after advertising
costs have been fully recovered, does a particular promotion make
any contribution to operating income.   Deferred costs are
reviewed quarterly for recoverability and adjusted, if necessary.

(f) INVENTORY
Merchandise inventory is valued at the lower of cost or market,
using the first-in, first-out (FIFO) cost method.  

Included in inventory costs are certain costs involved in the
preparation, maintenance and storage of the inventory for sale. 
These costs are calculated as a percentage of inventory and are
reviewed and monitored periodically. 

(g) FIXED ASSETS
Fixed assets are stated at cost and are depreciated by the
straight line method, using estimated useful lives which
approximate 40 years for buildings and 3 to 10 years for
equipment.  

Improvements to leased premises are amortized over the lesser of
their estimated useful lives or the remaining term of the lease.


                          Page 7 of 15
                                
                                
Repair and maintenance costs are charged directly to expense. 
Renewals and betterments of fixed assets are charged to fixed
assets.  Upon retirement or other disposition of property, or
when the asset is fully depreciated, whichever is sooner, the
cost and related depreciation or amortization are removed from
the accounts.

Fixed assets held for sale are stated at net book value, which is
less than current fair market value.

(h)  INTANGIBLE ASSETS
The Company's policy for measuring impairment of the value of its
intangible assets arising from the acquisition of the Joan Cook
catalog is to compare the sum of expected future cash flows from
the catalog's operations over the remaining amortizable life of
such intangible assets with the unamortized value on its books. 
If the sum of the expected future cash flows is greater than the
amount of the intangible assets unamortized book value, no
adjustment is required. 

Management believes the asset Trade Names, Customer Lists, and
Related Intangible Assets is so interconnected that it cannot
reasonably be separated.  This is in accordance with APB Opinion
No. 16, "Business Combinations."

Trade names, customer lists, and related intangible assets are
being amortized on a straight line basis over 40 years based upon
the fact that the Joan Cook  name has high consumer recognition
and in the opinion of management constitutes a non-wasting asset.

(i) STOCK BASED COMPENSATION
In October 1995, the Financial Accounting Standards Board issued
SFAS No. 123, "Accounting for Stock-Based Compensation".  This
statement establishes a fair value based method of accounting for
an employee stock option or similar equity instrument but allows
companies to continue to measure compensation cost for those
plans using the intrinsic value based method of accounting
prescribed by APB Opinion No. 25, "Accounting for Stock Issued to
Employees".  Companies electing to continue using the accounting
under APB Opinion No. 25 must, however, make pro forma
disclosures of net income and earnings per share as if the fair
value based method of accounting defined in SFAS No. 123 had been
applied (Note 5).  These disclosure requirements are effective
for fiscal years beginning after December 15, 1995.  The Company
has elected to continue accounting for its stock-based
compensation awards to employees and directors under the
accounting prescribed by APB Opinion No. 25 and to provide the
disclosures required by SFAS No. 123.  As required, the Company
has adopted SFAS No. 123 to account for stock-based compensations
awards to outside consultants.

(j) RECENTLY ISSUED ACCOUNTING STANDARDS 
In March 1995, the FASB issued SFAS No. 121,  "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be
Disposed Of,"  which requires impairment losses to be recorded on
long-lived assets used in operations when indicators of
impairment are present and the undiscounted cash flows estimated
to be generated by those assets are less than the assets'
carrying value.  Adoption of  this statement in the first quarter
of 1997 did not have a material effect on the Company's financial
position.

In 1997, the Financial Accounting Standards Board issued  SFAS
No. 128, "Earnings per Share." This statement establishes
standards for computing and presenting earnings per share
("EPS"), replacing the presentation of currently requird primary
EPS with a presentation of Basic EPS.  For entities with complex
capital structures, the statement requires the dual presentation
of both Basic EPS and Diluted EPS on the face of the statement of
operations.  Under this new standard, Basic EPS is computed based
on the weighted average number of shares actually outstanding
during the year.  Diluted EPS includes the effect of potential
dilution from the exercise of outstanding dilutive stock options
and warrants into common stock using the treasury stock method. 
SFAS No. 128 is effective for financial statements issued for
periods ending after December 15, 1997, and earlier application
is not permitted.  The Company does not expect the adoption of
this statement to have a material effect on its financial
position or results of operations.

In 1997, the Financial Accounting Standards Board issued SFAS No.
130, "Reporting Comprehensive Income."  This statement
establishes standards for reporting and display of comprehensive
income and its components in a full set of general purpose
financial statements.  The objective of the statement is to
report a measure of all changes in equity of an enterprise that
result from transactions and other economic events of the period
other than transactions with owners ("comprehensive income"). 
Comprehensive income is the total of net income and all other
non-owner changes in equity.

(k)  EARNINGS (LOSS) PER COMMON SHARE
Earnings (Loss) per common share for the periods presented are
based on the weighted average number of common shares outstanding
during the period together with outstanding options and warrants
to the extent such are dilutive, assuming that the exercisable
options and warrants discussed in Note 5 had been exercised at
July 31, 1997.


                          Page 8 of 15


 NOTE 2-MARKETABLE SECURITIES
On May 1, 1994, the Company adopted SFAS No. 115, "Accounting For
Certain Investments in Debt and Equity Securities."  This
Statement requires the classification of debt and equity
securities based on whether the securities will be held to
maturity, are considered trading securities or are available for
sale.  Classification within these categories may require the
securities to be reported at their fair market value with
unrealized gains and losses included either in current earnings
or reported as a separate component of stockholders' equity,
depending on the ultimate classification.  

All marketable securities are classified as available for sale. 
These securities are stated at estimated fair value based upon
market quotes.  Unrealized gains and losses are computed on the
basis of specific identification and are included as a separate
component of Stockholders' Equity.  Realized gains, realized
losses, and declines in value, judged to be other than temporary,
are included on the Statement of Operations.

Unrealized  gains on marketable securities amounted to $160,861
and $150,279 at July 31, and April 30, 1997 respectively.

NOTE 3-FIXED ASSETS
                                             July 31, 1997  July 31, 1997     
                                             -------------  -------------
Building & Other Leasehold Improvements         $2,235,190   $2,235,190
Equipment                                         $719,608     $712,137        
                                                ----------   ----------
                                                $2,954,798   $2,947,327

Less:  Accumulated Depreciation and             
        Amortization                            $1,162,404   $1,116,178        
                                                ----------   ----------
                                                $1,792,394   $1,831,149
                                                ==========   ==========

When an asset is fully depreciated, its cost and related
depreciation or amortization is removed from the fixed assets
accounts.  

NOTE 4-INCOME TAXES 
Under the liability method, deferred income taxes are recognized
for the tax consequences of "temporary differences" by applying
enacted statutory tax rates applicable to future years to
differences between the financial statement carrying amounts and
the tax bases of existing assets and liabilities.  The effect on
deferred taxes of changes in tax rates is recognized as income in
the period .

At  July 31, 1997, the Company has available for federal income
tax purposes, net operating loss carryforwards (NOL) and other
net future tax deductions totaling approximately  $3,400,000; 
approximately $63,000 of  the NOL expires in 2004, the balance
thereafter.  

The future tax benefit of such NOL is recorded as an asset to the
extent that management assesses the realization of such future
tax benefits to be "more likely than not."    At July 31, 1997,
the deferred tax asset created as a result of net operating loss
carryforwards has been fully reserved against.

NOTE 5 - STOCKHOLDERS' EQUITY
Stock Option Plan -
The Company has two Stock Option Plans, the 1991 Stock Option
Plan (the "1991 Plan") and the 1996 Stock Option Plan (the "1996
Plan").  The Company accounts for awards granted to employees,
directors and key employees under APB Opinion No. 25, under which
compensation cost has been recognized for stock options granted
at an exercise price less than the market value of the options on
the grant date.  Had compensation cost for all stock option
grants in fiscal years 1998 and 1997 been determined consistent
with SFAS No. 123,  the Company's net loss and loss per share
would have been increased to the following pro forma amounts:

                                Three Months        Three Months
                                   Ended               Ended
                                July 31, 1997       July 31, 1996
                                -------------       ------------
  Net loss:      As Reported    ($118,646)          ($209,825)
                 Pro Forma      ($122,521)          ($215,967)

  Primary EPS:   As Reported        ($.03)             ($0.04)
                 Pro Forma          ($.03)             ($0.05)




                          Page 9 of 15




The effects of applying SFAS No. 123 in this pro forma disclosure
are not indicative of future amounts.  SFAS No. 123 does not
apply to awards prior to 1995, and additional awards in future
years are anticipated.

In April 1996, the Company granted two officers/directors stock
options, exercisable immediately and expiring in five years, to
each purchase 125,000 shares of the Company's common stock at
$2.00 per share.

The 1991 Plan was approved and adopted in December 1991. 
Pursuant to the 1991 Plan, a total of 350,000 shares of Common
Stock were made available for the grant of stock options.  Under
the Company's 1991 Plan, options have been granted to key
employees and directors for terms of up to ten years at an
exercise price not less than the fair value of the shares at the
dates of grant and are exercisable in whole or in part at stated
times from the date of grant.  No further grants will be issued
under the  1991 Plan.  At July 31, 1997, 144,400 options were
exercisable with respect to the 1991 Plan.

The 1996 Plan was approved and adopted in October 1996 and
subsequently approved by the stockholders. The Company's 1996
Plan authorizes the granting of stock options, the exercise of
which would allow up to an aggregate of 500,000 shares of the
Company's common stock to be acquired by the holders of said
options.  The awards can take the form of Incentive Stock Options
("ISOs") or Non-qualified Stock Options (NQSOs").  Stock Options
may be granted to key employees, directors and consultants.  ISOs
and NQSOs are granted in terms not to exceed ten years.  ISOs granted 
under this Plan generally vest 20% immediately upon grant, with an 
additional 20% vesting on each subsequent anniversary of the grant date. 
Vesting requirements other than the aforementioned are set forth
by the Board of Directors when the award is granted.  Options may
be exercised in whole or in part.  The exercise price of the ISOs
is the market price of  the Company's common stock on the date of
grant.  The exercise price of NQSOs shall be determined by the
board of directors when granted.  Any plan participant who is
granted ISOs and possesses more than 10% of the voting rights of
the Company's outstanding common stock must have an option price
of at least 110% of the fair market value on the date of grant
and the option must be exercised within five years from the date
of grant.  Under the Company's 1996 Plan, options have been
granted to key employees and directors for terms of up to ten
years, at exercise prices ranging from $1.75 to $2.00 and are
exercisable in whole or in part at stated times from the date of
grant up to four years from the date of grant.  At July 31, 1997, 
269,414 options were exercisable under the Company's 1996 Plan.

The following table reflects activity under the plan for the
three months ended July 31, 1997 and 1996:


                           
                                Three Months Ended     Three Months Ended
                                   July 31, 1997          July 31, 1996    
                               ------------------      ------------------
                                         Weighted              Weighted
                                         Average               Average       
                                         Exercise              Exercise
                                  Shares Price         Shares  Price     
                                  ------ --------      ------  --------
Outstanding at beginning of year 505,332  $1.732       408,900   $1.735
   Granted                             -                     -
   Exercised                           -                     -
   Forfeited                      (2,688) $1.75              -               
   Cancelled                      (  672) $1.75              -
                                 -------               -------
Outstanding at end of quarter    501,972  $1.735       408,900   $1.735
                                 =======               =======
Exercisable at end of quarter    413,814  $1.425       382,300   $1.732
                                 =======               =======













                         Page 10 of 15







The following table summarizes information about stock options
outstanding at July 31, 1997:

                         Options Outstanding        Options Exercisable    
                         -------------------        -------------------
                       Number      Weighted    Weighted  Number      Weighted
                       Outstanding Average     Average   Exercisable Average
Range of Exercise      at          Remaining   Exercise  at          Exercise
 Prices                7/31/97     Contractual Price     7/31/97     Price
                                   Life            
- -----------------      ----------- ----------- --------  ----------- --------
$1.00 to $1.50        102,400      0.59        $1.00      102,400    $1.00
$1.51 to $2.38        399,572      7.99        $1.92      311,414    $1.53
$1.00 to $2.27        501,972      6.48        $1.74      413,814    $1.43

                                                                       
NOTE 6-COMMITMENTS
(a)  LEASES
The Company rents premises for warehousing and administrative
purposes.  Future minimum rental payments under noncancelable
operating leases, including ground leases, expiring at various
dates through 2037, as of July 31,1997 are as follows:

Year Ending April 30, 1998                    $  92,956                       
                      1999                    $  70,270                     
                      2000                    $  13,650
                      2001                    $   1,050 
                      2002                    $   1,050
                      Thereafter              $  43,750                     
                                              ---------
                                              $ 222,726

                      

Rent expense for the three months ended July 31, 1997 and the
fiscal year ended April 30, 1997 was $30,570 and $128,933
respectively.

(b)  LETTERS OF CREDIT
Outstanding letters of credit, issued primarily for imported
merchandise, approximated $104,000 and $430,000  at July 31, and April 
30, 1997, respectively.

NOTE 7 - SHORT TERM BORROWINGS
On September 7, 1994, Deerskin Trading Post, Inc.,  signed an
agreement with United Jersey Bank , now Summit Bank ("the Bank"),
for a line of credit secured by the Company's assets and
guaranteed by the Company.  Periodic amendments and modifications
detail other terms and conditions.

An amendment was signed on January 31, 1997 for a line of
$3,300,000 including amounts subject to letters of credit issued
by the Bank on the Company's behalf, and bears interest at the
Bank's base rate plus 3/4% with interest payable monthly. 
Maturity is January 31, 1998.  Such agreement contains various
formula provisions which the Company is presently in compliance
with.

The Company anticipates this will be sufficient to meet its
capital requirements through the maturity date of the loan.

Direct borrowings under this line of credit amounted to
$2,550,000 and $1,850,000 at July 31, and  April 30,1997,
respectively.  The Company's interest rate was 9.25% on both July
31 and April 30, 1997.




                         Page 11 of 15








NOTE 8 - MORTGAGE 
On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement
with  Sierra Bank of Nevada for a $1,000,000 construction loan to
finance the approximately 34,800 sq. ft. expansion of its Carson
City warehouse which was put into service in October 1995.  This
loan is secured by the Carson City real property and bears
interest at 9 1/4% per annum with interest paid monthly through
October 1995 at which time it converted to a five year adjustable
rate (with the first rate adjustment possible in October 2000)
fifteen year mortgage with monthly principal and interest
payments due to fully amortize the loan by August 31, 2010.  
Borrowings amounted to $1,000,000;  the current portion, $37,715
of the mortgage is included in "Accrued Expenses and Other
Liabilities."



                                <PAGE>
                                
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
 OF OPERATIONS       
 
Financial Condition

The most significant changes in the Company's balance sheet from
April 30, 1997, the end of the preceding fiscal year, to July 31,
1997 are as follows:

          -    Cash decreased $161,618 to $138,742 at July
          31,1997 from $300,360 at April 30, 1997, primarily 
          attributable to the increase in inventory.
          
          -   Marketable Securities are considered available for
          sale and are carried at fair market value.  An
          unrealized  gain of $160,861  at July 31, 1997  is
          excluded from earnings and reported as a separate
          component of stockholders' equity until realized in
          accordance with Statement of Financial Accounting
          Standards No. 115  "Accounting for Certain Investments
          in Debt and Equity Securities".  
          
          As of July 31, 1997 Marketable Securities
          increased to $749,480 from $636,072 at April 30, 1997,
          an increase of $113,408.  Changes in Marketable
          Securities occur as part of the Company's ongoing
          investment strategy.
          
          -  Inventory increased $805,732 to $4,053,138 from
          $3,247,406.  The increase in inventory is a seasonal
          requirement to support the Company's planned mailorder
          sales for the current fiscal year.  The Company
          continues to closely monitor its inventories and
          believes its inventory position is substantially on
          plan relative to the anticipated sales and marketing
          projections.
          
          -   Prepaid Advertising decreased $56,174 to $304,423
          at July 31, 1997 from $360,597 at April 30, 1997.  This
          decrease is primarily attributable to the normal
          mailing schedule and amortization of costs associated
          with the production and mailing of catalogs through the
          fiscal year.
          
         -    Prepaid and Other Current Assets decreased $36,216
          to $644,732 at July 31, 1997 from $680,948 at April 30,
          1997 primarily from the increase in capitalized costs
          involved in the purchasing of the inventory for sale. 
          These costs, calculated as a percentage of inventory,
          which increased during this period, are reviewed
          periodically and adjusted when necessary.
          
         -   As of July 31, 1997 the Company has available for
          federal income tax purposes net operating loss
          (hereinafter "NOL") carryforwards and other net future
          tax deductions totalling approximately $3,400,000; 
          approximately $63,000 of the NOL expires in 2004, the
          balance thereafter.  The future tax benefit of such NOL
          should be recorded as an asset to the extent that
          management assesses the realization of such future tax
          benefits to be "more likely than not ".   
          
          -    Borrowings under the Line of Credit increased
          $700,000 to $2,550,000 at July 31, 1997 from $1,850,000
          at April 30, 1997 to provide cash  primarily for the
          increase in inventory .
          
          The Company's line of credit with Summit Bank  for
          $3,300,000 including amounts subject to letters of
          credit issued by the Bank on  the Company's behalf ,
          bears interest at the Bank's based rate plus 3/4% with
          interest payable monthly.  Maturity is January 31,
          1998.  Such agreement contains various formula
          provisions which the Company is presently in compliance
          with.  In the event that the Company should fail to
          reach an agreement with the Bank to extend the
          Company's line of credit beyond January 31, 1998, the
          Company would be required to seek alternative sources
          of financing.  There can be no assurance that the
          Company would be able to find such alternative sources
          of financing or that if it should do so it would not be
          on terms less favorable to the Company than those
          presently existing.  The Company's ability to pursue
          its normal business activities are dependent  upon
          obtaining such extension of its existing line of credit
          or alternative financing.  Such alternative sources of
          financing might include debt and/or equity or quasi-equity 
          financing.
          
                         Page 13 of 15
                                 
          -    Accounts Payable and Accrued Expenses & Other
          Current Liabilities increased a total of $56,156 from
          $613,309 at April 30, 1997 to $669,465 at July 31,1997. 
          This increase is primarily attributable to the increase
          in inventory .
          
          -    Customer's Unshipped Orders decreased $27,037 to
          $11,115  at July 31, 1997 from $38,152 at April 30,
          1997.  The decrease is a result of the normal seasonal
          decrease in customer orders during this period.
          
RESULTS OF OPERATIONS
          
Three months Ended July 31, 1997 vs. Three months Ended July 31, 1996.

Because of the seasonal nature of the Company's business, the
results of the interim period are not indicative of results for the entire 
year.
          
          -    Net Sales for the three months ended July 31,1997
          decreased to $1,110,354 from $1,158,915  for the three
          months ended July 31, 1996,  a decrease of $48,561
          4.2%.  The principal reason is the decrease in media
          sales as a result of a decrease in space advertising.
          
          -    Cost of merchandise decreased as a percentage of
          Net Sales to 25.8% for the three months ended July 31,
          1997, from 34.4% for the three months ended July 31,
          1996.  The actual cost of merchandise for the three
          months ended July 31, 1997 was $286,074 compared to
          $398,467  for the comparable period ended July 31,
          1996.  This change is primarily due to a decrease in media
          sales which generally has a lower cost of merchandise.
          
          -    Advertising cost was $410,620  for the three
          months ended July 31, 1997, compared to $361,703 for
          the three months ended July 31, 1996.  For the three
          months ended July 31, 1997, advertising cost increased
          to  37.0% of Net Sales  from  31.2% for the three
          months ended July 31, 1996.  The increase in
          advertising cost is primarily due to a change in postal
          regulations necessitating the change of the format of
          the Joan Cook catalog from a 'slim jim' format to a
          magazine format which is inherently less cost
          effective.
          
          -    For the three months ended July 31, 1997, General
          & Administrative expenses including fulfillment
          expenses, which include the costs of telephone, order
          entry, credit card fees, data processing, packaging
          materials, labeling, refurbishing of merchandise,
          packing supplies, and postage decreased to $529,810 ,
          compared to $552,547  for the three months ended July
          31, 1996, remaining constant at 47.7% of net sales.  
          
          -    As a result of all the foregoing, the Operating
          Loss for the three months ended July 31, 1997 decreased 
          to $116,150  from  $153,802 for the comparable period
          in the prior year, a decrease of $37,652.
          
          -    Gain on Marketable Securities was $55,056 for the 
          three months ended July 31, 1997 compared to $15,213
          for the three months ended July 31, 1996.  This gain
          resulted from the realization of profits on closed
          security positions.      
          
          -    As a result of the foregoing, as well as an
          decrease of $13,684 in Net Interest Expense, the Net
          Loss decreased to $118,646  for the three months ended
          July 31, 1997, from $209,825 for the three months ended
          July 31, 1996.
          
          <PAGE>





                           SIGNATURES
                                




Pursuant to the requirements of the Securities Exchange Act of
1934, the Company has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.




                              INITIO, INC.


Date:                         /s/ Martin Fox
                              ------------------------------------------
                              Martin Fox
                              President and Office of the Chief Executive

Date:                         /s/ Daniel DeStefano
                              -----------------------------------
                              Daniel DeStefano
                              Chairman of the Board and Office of
                              the Chief Executive

Date:                         /s/ Audrey C. Remes
                              -------------------------------------
                              Audrey C. Remes
                              Treasurer and Chief Financial Officer


          
          


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          APR-30-1998
<PERIOD-END>                               JUL-31-1997
<CASH>                                         138,742
<SECURITIES>                                   749,480
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  4,053,138
<CURRENT-ASSETS>                             6,215,468
<PP&E>                                       2,954,798
<DEPRECIATION>                               1,162,404
<TOTAL-ASSETS>                               9,318,335
<CURRENT-LIABILITIES>                        3,230,580
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        51,415
<OTHER-SE>                                   5,132,069
<TOTAL-LIABILITY-AND-EQUITY>                 9,318,335
<SALES>                                      1,110,354
<TOTAL-REVENUES>                             1,110,354
<CGS>                                          286,074
<TOTAL-COSTS>                                1,226,504
<OTHER-EXPENSES>                                55,056
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              57,552
<INCOME-PRETAX>                                118,646
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            118,646
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   118,646
<EPS-PRIMARY>                                    (.03)
<EPS-DILUTED>                                    (.03)
        

</TABLE>


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