INSURANCE INVESTORS & HOLDING CO
10-Q, 1995-12-19
LIFE INSURANCE
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                                2
                          UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549
                            FORM 10-Q
[X]Quarterly  Report  Pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934
For the period ended   September 30, 1995
                               or
[  ]     Transition Report Pursuant to Section 13 or 15(d) of the
   Securities Exchange Act of 1934
For the transition period from           to
Commission File Number:   0-1984

                INSURANCE INVESTORS & HOLDING CO.
                                1
     (Exact name of registrant as specified in its charter)

            Illinois                           37-0858627
2
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)           Identification No.)

2512 N. Knoxville Ave., Peoria, Illinois       61604-3622
3

(Address of principal executive offices)       (Zip Code)

                         (309) 685-7661
                                4

      (Registrant's telephone number, including area code)


                                5
 (Former name, former address and former fiscal year, if changed
                       since last report.)


      Indicate by check mark whether the registrant (1) has filed
all  reports required to be filed by Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.
                                                 [X] Yes   [    ]
No

      As of September 30, 1995, Registrant had 807,649 shares  of
Class  A common stock and 472,423 shares of Class B common  stock
outstanding.


       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
                                
                              INDEX
                                
                                                       Page
                                                      Number
Part I. Financial Information
       
        Item 1.  Financial Statements
       
                 Balance  sheets,  September  30,  1995 
               (Unaudited)                            3
                and December 31, 1994
               
                 Statements of Operations, Nine-Months  
                Ended September 30, 1995              
                and 1994 (Unaudited)                  5
               
                 Statements of Operations, Three-Months 
                Ended September 30, 1995              
                and 1994 (Unaudited)                  6
               
                 Statements of Cash Flows, Nine-Months  
                Ended September 30, 1995              
                and 1994 (Unaudited)                  7
               
                 Statements of Cash Flows, Three-Months 
                Ended September 30, 1995              
                and 1994 (Unaudited)                  8
               
                 Notes to Financial Statements          9
               
        Item 2.  Management's Discussion and Analysis   
                of Financial Conditions and Results   
                of Operations                         17
               
Part    Other Information                              21
II.
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1995 and December 31, 1994
                                
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1995           1994
Assets                                                  

Investments:                                            
     Fixed maturities held for                               
investment, at                                         
          amortized cost (market        $1,819,5        $1,955,8
     $1,810,421                        19              82
          in 1995 and $1,902,194 in
     1994)
     Equity securities, at market (cost                      
      $81,473 in 1995 and 1994)                 65,376          57,957
     Policy loans                              106,745         101,749
       Total investments                       1,991,640       2,115,588
                                                     
     Cash                                      325,275         207,506
     Accrued investment income                  32,056          26,581
     Deferred policy acquisition costs          47,693          51,262
     Property, plant and equipment (at                       
cost, less accumulated depreciation                    
of $108,880 in 1995 and $108,713 in        1,281           1,448
1994)
                                                               
       Total assets                    $2,428,945      $2,402,385



                                                      (Continued)
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1995 and December 31, 1994
                                
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1995           1994
Liabilities and Stockholders' Equity                       

Liabilities:                                               

     Future policy benefit reserves           $716,614       $ 717,441
     Deferred premium reserve                   68,680          67,443
     Other policyholders' funds                289,006         292,719

       Total policy liabilities                1,074,300       1,077,603

     Accounts payable and accrued               47,139          26,424
expenses
     Minority interest                          94,185          93,268
     Notes payable                             319,400         267,900
     Other liabilities                           5,327           3,549
       Total liabilities                       1,540,351       1,468,744

Stockholders' Equity:                                   
     Common stock:                                           
       Class A, $1 par value, 1,500,000                        
shares authorized, 819,249 shares                      
issued in 1995 and 1994, including                     
shares in treasury of 11,600 in 1995     819,249         819,249
and 1994
       Class B, $.10 stated value, 500,000                     
shares                                                 
         authorized, 472,423 shares       47,242          47,242
       issued and
         outstanding in 1995 and
       1994
     Paid-in capital                           576,347         576,347
     Unrealized loss on investments           (14,969)        (21,869)
     Retained deficit                        (529,850)       (477,903)
                                               898,019         943,066
     Treasury stock, at cost                   (9,425)         (9,425)
       Total stockholders' equity                888,894         933,641

     Commitments and contingencies                           

     Total liabilities and stockholders'     $2,428,945      $2,402,385
equity
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
          Nine-Months Ended September 30, 1995 and 1994
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1995           1994
Revenues:                                               
Premiums                                 $ 45,968        $ 41,003
Net investment income                      91,431          78,017
Realized investment gains                   4,805           1,081
                                          142,204         120,101
                                                      
Benefits and expenses:                                  
Policy benefits:                                        
  Death and other policy benefits            55,758          48,162
  Endowments                                  5,377           9,569
  Policyholder dividends                      8,430          11,462
                                           69,565          69,193
Increase (decrease) in future policy        (827)           7,988
benefit reserves
Amortization of deferred policy               3,569           2,626
acquisition costs
Provision for deferred premium                1,237             383
General insurance expenses                  107,166         118,868
Taxes licenses and fees                       4,352           8,929
Interest expense                              8,693          13,600
                                          193,755         221,587
                                                      
      Income   (loss)  before  federal                    
income                                  $(51,551)         $(101,48
     tax and minority interest                        6)

Federal income tax expense                      0               0
                                                        
   Income (loss) before minority         $(51,551)         $(101,48
interest                                              6)
                                                        
   Minority interest in gain (loss)         (398)         (1,332)
of subsidiary
                                                        
Net Income (Loss)                        $(51,949)       $(100,15
                                                     4)
                                                           
Per Share Amounts:
  Net  income  (loss)  per  share   of     $(0.04)        $(0.08)
common stock
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
         Three-Months Ended September 30, 1995 and 1994
                                
                           (Unaudited)
                                            Three-months ended
                                             September 30,
                                                           
                                          1995           1994
Revenues:                                               
Premiums                                 $ 12,393        $ 11,831
Net investment income                      28,813          26,474
Realized investment gains                       0               0
                                           41,206          38,305
                                                      
Benefits and expenses:                                  
Policy benefits:                                        
  Death and other policy benefits             2,992          10,498
  Endowments                                  2,508           3,466
  Policyholder dividends                        702           3,582
                                            6,202          17,546
                                                        
Increase (decrease) in future policy      (7,813)           7,680
benefit reserves
Amortization of deferred policy                 978             225
acquisition costs
Provision for deferred premium                  335             292
General insurance expenses                   44,569          31,792
Taxes licenses and fees                          51           2,243
Interest expense                            (4,001)           5,391
                                             55,947          65,169
                                                      
      Income   (loss)  before  federal                    
income                                  $(14,741)       $(26,864)
    tax and minority interest

Federal income tax expense                      0               0
                                                        
   Income (loss) before minority         $(14,741)       $(26,864)
interest
                                                        
   Minority interest in gain (loss)         1,485              44
of subsidiary
                                                        
Net Income (Loss)                        $(13,526)       $(26,908)
                                                           
Per Share Amounts:
  Net income(loss) per share of common     $(0.01)        $(0.02)
stock
                                
                                
                                
                                
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1995 and 1994
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1995           1994
Cash flows from operating                                  
activities:
     Net gain (loss)                          $(51,949)         $(100,15
                                                     4)
     Adjustments to reconcile net gain to                    
net cash provided by operating
activities:
               Accrued investment income            (5,475)        (12,558)
               Deferred policy acquisition            3,569           5,254
costs
               Property, plant and equipment            167             689
               Future policy benefit reserves         (827)           7,988
               Deferred premium reserve               1,237             383
               Other policy liabilities             (3,713)        (10,908)
               Accounts payable and accrued          20,715         (7,250)
expenses
               Minority interest                        917         (1,332)
               Other, net                           (4,451)           (220)
            Net cash provided (used) by                             
operating activities                    (39,810)        (118,108)
                                                        
Cash flows from investing                              
activities:
     Maturity of fixed maturities              741,602         442,356
     Sale of fixed maturities available              0               0
for sale
     Purchase of fixed maturities            (599,527)       (449,194)
available for sale
     Increase in policy loans (net)            (4,996)               0
                                                        
            Net cash provided                          
            (used) by                                  
              investing activities       137,079         (6,838)
                                                     
Cash     flows    from     financing                         
activities:
       Borrowed funds                        51,500          87,400
            Net cash provided (used) by                        
financing activities                      51,500          87,400

       Net increase (decrease) in cash                    
and short-                               148,769        (37,546)
           term investments
       Cash and short term investments                    
           at beginning of period        207,506         203,106
       Cash and short term investments                    
           at end of period             $356,275        $165,560
       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
         Three-Months Ended September 30, 1995 and 1994
                                
                           (Unaudited)
                                            Three-months ended
                                             September 30,
                                                           
                                          1995           1994
Cash flows from operating                                  
activities:
     Net gain (loss)                          $(13,256)       $(26,908)
     Adjustments to reconcile net gain to                    
net cash provided by operating
activities:
               Accrued investment income            (1,358)         (5,954)
               Deferred policy acquisition              978             774
costs
               Property, plant and equipment              0             229
               Future policy benefit reserves         7,813           7,680
               Deferred premium reserve                 335             292
               Other policy liabilities             (1,210)           3,729
               Accounts payable and accrued           7,432        (22,689)
expenses
               Minority interest                      1,485              44
               Other, net                           (3,264)             220
            Net cash provided (used) by                             
operating activities                     (4,015)        (42,583)
                                                        
Cash flows from investing                              
activities:
     Maturity of fixed maturities              225,439         164,505
     Sale of fixed maturities available              0               0
for sale
     Purchase of fixed maturities             (74,358)       (225,558)
available for sale
     Increase in policy loans (net)            (1,568)               0
                                                        
            Net cash provided                          
            (used) by                                  
              investing activities       149,513        (61,053)
                                
Cash     flows    from     financing                         
activities:
       Borrowed funds                             0          51,900
            Net cash provided (used) by                        
financing activities                           0          51,900

       Net increase (decrease) in cash                    
and short-                               145,498          52,176
           term investments
       Cash and short term investments                    
           at beginning of period        210,777         203,106
       Cash and short term investments                    
           at end of period             $356,275        $(52,176)
                                                          

       INSURANCE INVESTORS & HOLDING CO. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       September 30, 1995
                                
                           (Unaudited)
                                
(1)  Financial Statements

     The balance sheet for September 30, 1995, the statements  of
     operations  for  the  three- and  nine-month  periods  ended
     September  30,  1995  and 1994, and the statements  of  cash
     flows for the three- and nine-month periods then ended  have
     been  prepared by the Company without audit.  In the opinion
     of  Management, all adjustments (which include  only  normal
     recurring  adjustments)  necessary  to  present  fairly  the
     financial  position, results of operations  and  changes  in
     cash  flows  at  September  30, 1995,  and  for  comparative
     periods presented have been made.

     Certain   information  and  footnote  disclosures   normally
     included in financial statements prepared in accordance with
     generally accepted accounting principles have been  omitted.
     It  is suggested that these financial statements be read  in
     conjunction with the financial statements and notes  thereto
     included  in  the  Company's December 31, 1994  annual  10-K
     report  filed  with the Securities and Exchange  Commission.
     The results of operations for the period ended September 30,
     1995 are not necessarily indicative of the operating results
     for the full year.

     Earnings per common share are computed on the basis  of  the
     weighted  average  numbers  of common  "A"  and  "B"  shares
     outstanding  during each period.  For the three-  and  nine-
     month  periods  ended  September  30,  1995  and  1994,  the
     weighted  average  number  of such  shares  outstanding  was
     1,280,072.

(2)  Pending Acquisition and Merger

     On  December  9,  1994, the Company announced  that  it  had
     signed  a  definitive written agreement to  be  acquired  by
     Citizens,  Inc.,  an  Austin,  Texas  based  life  insurance
     holding company.

     The  agreement  provides that following the  acquisition  by
     Citizens, Investors' shareholders will receive one share  of
     Citizens'  Class  A Common Stock for each  eight  shares  of
     Investors  Common Stock owned.  Additionally, Citizens  will
     acquire  all  shares  of  Central Investors  Life  Insurance
     Company,  a  subsidiary of the Company, not wholly-owned  by
     Insurance  Investors, based upon an exchange  ratio  of  one
     share of Citizens' Class A common stock for each four shares
     of  Central  Investors owned.  The transaction will  involve
     issuance  of  approximately 170,000  of  Citizens'  Class  A
     shares  and  will also be accounted for as a purchase.   The
     agreement   is   subject  to  approval  by   the   Company's
     shareholders.  The Illinois Department of Insurance approved
     the transaction on March 10, 1995.

     The following unaudited pro forma condensed balance sheet as
     of  September 30, 1995 reflects the purchase of the  Company
     by  Citizens  (including a similar acquisition  of  American
     Liberty  Financial Corporation ("ALFC") by Citizens  pending
     as  of the date of this 10-Q) as if it occurred on September
     30,  1995.   The unaudited pro forma condensed  consolidated
     income  statement  for the nine months ended  September  30,
     1995  reflects the purchase of the Company as  if  they  had
     occurred on January 1, 1995.

     Management's  estimate of the impact  of  applying  purchase
     accounting,  as  if  the two acquisitions  had  occurred  as
     described  above,  is presented below.   The  unaudited  pro
     forma  financial  information is not necessarily  indicative
     either of the results of operations that would have occurred
     had  the  acquisition been consummated at the  beginning  of
     1995  or of future results of operations of the consolidated
     entities.
     Pro-Forma Condensed Consolidated Financial Information
                     (Amounts in thousands)

              Pro-Forma Consolidated Balance Sheet
                       September 30, 1995
                           (Unaudited)
                                
                 Historica               Purchase            
                     l       Historic    Adjustmen           
     Assets      Citizens    al           ts and         Pro-forma
                 Inc. and    Insuranc    Eliminati      Consolidate
                 Subsidiar   e              ons              d
                    ies      Investor
                             s
                                                       
Long term         $122,261     $1,992         $(9)  (a     $124,244
Investments                                         )
Short term           1,904          0            0            1,904
Investments
     Total         124,165      1,992          (9)          126,148
  Investments
                                                                   
Cash                 3,039        356                         3,395
Other                4,163          0                         4,163
receivables
Accrued                                                            
investment           1,696         32                         1,728
  income
Deferred policy                                                    
     acquisition    36,473         48         (48)  (b    36,473191
costs                                               )
Cost          of                                                   
insurance            7,719          0      120 584  (c   7,8397,810
  acquired                                          )
Excess  of  cost                                                   
over net            13,985          0    59011,081  (d  14,57514,37
          assets                                    )             9
acquired
Other assets         8,097          1            0            8,098
                                                                   
  Total Assets    $199,337     $2,429      $   653      $202,419173
                                                12
        Pro-Forma Consolidated Balance Sheet (continued)
                       September 30, 1995
                           (Unaudited)

                 Historic                  Purchase            
Liabilities and     al       Histori      Adjustment           
 Stockholders'   Citizens    cal            s and         Pro-forma
    Equity       Inc. and    Insuran      Eliminatio      Consolida
                 Subsidia    ce               ns             ted
                   ries      Investo
                             rs
                                                          
Future   policy                                                     
benefit          $119,717        $717           $146 (e     $120,580
  reserves                                           )
Other                                                               
policyholder       10,377         358                         10,735
  liabilities
Other               3,764          52                          3,816
liabilities
Notes payable         787         319                          1,106
Deferred    tax     2,284           0                          2,284
liability
                                                                    
     Total        136,929       1,446            146         138,521
  liabilities
                                                                    
Class  A common    43,703         819          1,201 (f       45,725
stock                                                )
Class  B common       283          47           (47) (f          283
stock                                                )
Minority               14          94           (94) (f           14
interest                                             )
Additional paid-                                                    
in                      0         576          (576) (f            0
  capital                                            )
Unrealized loss                                                     
on                    (70)        (14)            14 (f         (70)
  investments                                        )
Retained           20,659        (530)                        20,129
earnings
                   64,589         992            498       66,079302
Treasury stock     (2,181)        (9)              9         (2,181)
     Total                                                          
 stockholders'     62,408         983          50793        63,89821
    equity
                                                                    
     Total                                                          
liabilities and  $199,337      $2,429         $65312       $202,4197
 stockholders'                                                     3
    equity

   Explanation  of  Pro-Forma Adjustments  as  of  September  30,
   1995:

         (a)   Adjustment  necessary  to  record  acquired  fixed
   maturities at market value.
   
     (b)  Deferred policy acquisition costs are reflected in  the
          accompanying pro-forma financial statements as follows:

          Historical Citizens         $36,473
          Historical II                        48
            Historical DAC             36,521
          Reverse historical II              (48)
          Net DAC                     $36,473

     (cb) Reverse  ALFC and II policy acquisition costs at  March
          31,  1995  and  eEstablish cost of insurance  acquired.
          Cost  of  insurance acquired represents  the  estimated
          present   value  of  future  profits  in  the  acquired
          business  This amount was calculated as the  difference
          between  II's historical future policy benefit reserves
          and  the  estimated gross premium reserve at  September
          30,  1995.   The  gross premium reserve  was  estimated
          assuming  a level interest yield of 7%.  Life mortality
          was  based  on  appropriate multiples  of  the  1965-70
          Select and Ultimate and the Ultimate Intercompany Table
          and  withdrawals  based on Linton B and  BB  tables  as
          deemed  appropriate  based  on  individual  life   plan
          experience.  Accident and health morbidity was based on
          multiples  of  1974 Cancer tables, Stroke/Heart  Attack
          Indemnity  Table, 1985 NAIC Cancer Tables and published
          claim  costs and withdrawals based on Linton C  and  CC
          Tables as deemed appropriate based on individual health
          plan  experience.  Cost of insurance acquired is  being
          amortized in proportion to the profit over the lives of
          the respective policies.

          Cost   of  insurance  acquired  is  presented  in   the
          accompanying pro-forma financial statements as follows:

             Historical Citizens       $7,719
             
             II   cost   of  insurance     120
             capitalized
             Pro-forma cost of         
             insurance                 $7,839
             acquired

      (dc) Excess of cost over net assets acquired was calculated
as follows:  (in thousands)

                                       II           
       Acquisition of  common                            
       stock                            1,530
       Estimated  fair  value                            
       of      net     assets            (940)
       acquired
       Excess     of     cost                            
       (purchase price)  over             590
       net assets acquired


      (ed)  Revaluation  of policy benefit  reserves  to  reflect
Company reserve assumption
            with  regard  to  interest  rates,  lapse  rates  and
surrenders.

      (fe)  Eliminate II capital, minority interest, and retained
earnings and record
          the cost of net assets acquired as increased capital of
the Company due to the
          issuance of additional Class A common shares.

                                
         Pro-Forma Consolidated Statement of Operations
          For the Nine Months Ended September 30, 1995
                           (Unaudited)
                                
                 Historica                   Purchase           
                     l       Historical     Adjustment          
                 Citizens    Insurance        s and        Pro-forma
                 Inc. and    Investors      Eliminatio    Consolidate
                 Subsidiar                      ns             d
                    ies
Revenues:                                                 
                                                          
Premiums           $32,166          $46                        $32,212
Net   investment     4,898           91                          4,989
income
Other                   91            5              0              96
 Total revenues     37,155          142              0          37,217
                                                                      
Benefits     and                                                      
Expenses
                                                                      
Policy benefits     23,422           69                         23,491
Commissions          7,559            0                          7,559
Capitalization     (7,919)            0                     (7,919543)
of DAC
Amortization  of     5,983            4            (4) (a        5,983
DAC                                                    )
Amortization  of                                                      
cost                   255            0            179 (b       256371
   of  insurance                                       b)
acquired
Amortization  of                                                      
excess                                                                
   of  cost over        93            0          22501 (c       115501
net assets                                             c)
  acquired
Other expenses       4,320          121              0           4,441
 Total benefits                                                       
      and           33,713          194          18412       33,925824
    expenses
                                                                      
Income    before    $3,363         $(52)      $(18412)       $3,292270
taxes
                                                                      
Net  income  per                                                $0.171
share                                                             (dg)
 Explanation of Pro-Forma statement of Operations for the Nine-
             Month Period Ended September 30, 1995:

   
     (a)  Amortization  and  capitalization  of  deferred  policy
          acquisition costs are reflected in the accompanying pro-
          forma   statement  of  operations  as   follows:    (in
          thousands)

                                         Capitalizat  Amortizati
                                             ion          on
          Historical Citizens                 (7,919)      5,983
          Historical II                             0          4
               Total Historical               (7,919)      5,987
          Reverse Historical II                     0        (4)
          Capitalization    of    Post-           (0)          0
          Purchase
          Net Pro-Forma adjustment                (0)        (4)
                Net                           (7,919)      5,983


     (bb) Amortization of cost of insurance acquired is presented
          in  the  accompanying pro-forma statement of operations
          as follows:

             Historical Citizens         $78,00
                                              0
             Interest accrued @ 7%             
                                            (8)
             Amortization of  II  cost       51
             of insurance                     1
                  Net        Pro-Forma       50
             adjustment                       3
             Pro-forma amortization      $78,50
                                              3

          Estimated  amortization of cost of  insurance  acquired
          assuming  a purchase date of January 1, 1995  is  $503,
          $560, $621, $686, and $759 for each year, respectively,
          in the five year period ending December 31, 1999.
     
      (cc)      Excess of cost over net assets acquired is  being
          amortized  over  a 20-year period.  Such  amortization,
          reflected  in  the accompanying pro-forma statement  of
          operations is $22,000.

        (dg)      Calculated   using  estimated   common   shares
outstanding of 19,433,080.



                             ITEM 2
                                
              MANAGEMENT'S DISCUSSION AND ANALYSIS
                   OF FINANCIAL CONDITIONS AND
                      RESULTS OF OPERATIONS


Nine-months ended September 30, 1995 and 1994

The  net  loss  for  the first nine months of 1995  was  $51,949,
compared  to a loss of $100,154 in the previous year.   Decreases
in  operating expenses, policy reserves and increased  investment
income were the primary reasons for the improvement.

Premium  income  for the first nine months of  1995  was  $45,968
compared to $41,003 for the same period in 1994.  The increase is
due  primarily  to a reduction in the amount of deferred  premium
seen  in  previous  periods.  The Company  has  not  written  new
policies  for the past several years..  Currently, there  are  no
products  qualified  for  sale under the revised  life  insurance
reserve  law that was effective for years beginning after January
1,  1989.   Increases in requirements for Statutory  capital  and
surplus of the Company's life insurance subsidiary, coupled  with
the  relatively high cost of regulatory compliance for a  company
the  size  of  Insurance  Investors, have  severely  limited  the
resources  available in recent years that are necessary  for  the
development and sale of new products.  As a result, the Company's
in-force block of business is in a "run-off" state.

Net  investment income grew substantially during 1995 to  $91,431
compared  to  $78,017 for the same period in 1994.  The  increase
results  from  higher yields that are available upon reinvestment
of matured securities that bore lower interest rates.

Policy  benefits increased to slightly $69,565 during  1995  from
$69,193  during  the first nine months of 1994.   Death  benefits
increased  during 1995 to $27,560, compared to  $24,660  for  the
same period in 1994.  Management does not believe the increase in
such  benefits to be indicative of an adverse trend,  but  rather
normal  fluctuations  which occur over time.   Surrender  expense
decreased  to $15,103 from $19,815 in the previous  year.   Other
benefits amounted to $26,902 compared to $24,718 in 1994.

Future  policy  benefit reserves reflected  a  decrease  of  $827
compared  to an increase of $7,988 for the first nine  months  of
1994.  The decrease in policy reserves is explained by lapses and
the  increased death claim activity since as claims are paid, the
policy  reserves  that  have historically  been  established  are
released.  Deferred premium reserves increased by $1,237 in  1995
compared  to $383 for 1994.  The increase reflects the  aging  of
the policies in force.

General expenses were lower as a result of decreases in salaries,
office  expenses and the timing of audit and actuarial  expenses.
As  Management  works toward consummation  of  the  sale  of  the
Company to Citizens, Inc. as discussed in the "Notes to Financial
Statements" the overhead of the Company has been trimmed  due  to
the execution of a Management Services Agreement with Citizens.


Three-months ended September 30, 1995 and 1994

The net loss for the quarter ended September 30, 1995 was $13,526
compared  to  $26,908  in the prior year.   Increased  investment
income,  coupled  with lower claims and higher  premium  receipts
narrowed the operating loss.

Premium  income for the quarter was $12,393 in 1995  compared  to
$11,831  in  the previous year.  Reductions in deferred  premiums
contributed to the increase.

Investment income grew to $28,813 from $26,474, primarily as  the
result  of higher yields available in the bond market as  matured
funds were reinvested.

Policy  benefits decreased to $6,202 through September 30,  1995,
compared  to  $17,546 in the previous year.  Decreases  in  death
claims  and policy dividends during the quarter were the  primary
reason for the increase.

Policy reserves increased by $7,813 for the quarter, compared  to
an  increase of $7,680 in the prior year.  The decrease in claims
contributed to the higher reserves.

General  expenses increased to $44,569 from $31,792 primarily  as
the  result  of  expenses associated with the merger  transaction
described above.

Liquidity and Capital Resources

Stockholders'  equity as of September 30, 1995 totaled  $888,594,
compared  to  $933,641  at  December 31,  1994.   The  loss  from
operations is the primary reason for the decline in equity  since
year end.

A  majority  of  the  Company's  invested  assets  are  in  bonds
guaranteed  by  the  U.S. Government.   As  a  result,  the  bond
portfolio  offers  better  than average  liquidity  to  meet  the
demands  of  the  outstanding obligations.  The  Company  has  no
investments  in mortgage loans or real estate and minimal  policy
loans.

The  Illinois legislature established $1,200,000 as  the  minimum
statutory  capital  and  surplus for an  Illinois-domiciled  life
insurance company after December 31, 1990.  On December 31, 1995,
the   requirement   increases  to  $1,500,000.   The  traditional
"grandfathering" of existing companies was not permitted  in  the
new  legislation,  meaning  that the  Company's  subsidiary  must
increase its Capital and Surplus to the $1,500,000 level.  At the
end  of  September,  1995, the subsidiary  reported  capital  and
surplus of $1,202,000.  The sale of the Company to Citizens, Inc.
will  afford  the  Company  the  strength  to  comply  with   the
requirements of the new law.

The  Company's  ability to allocate funds to product  development
has  been  extremely  limited.  The  burden  of  maintaining  two
accounting  systems (Statutory and GAAP) as well  as  maintaining
the  capital  and  surplus of the life insurance subsidiary  have
been the leading constraints.

Financial Accounting Standards

In  February  1992,  the  Financial  Accounting  Standards  Board
("FASB")  issued Statement of Financial Accounting Standards  No.
109,  "Accounting for Income Taxes."  Statement  109  requires  a
change from the deferred method of accounting for income taxes of
APB  Opinion  11 to the asset and liability method of  accounting
for  income  taxes.   Under  the asset and  liability  method  of
Statement  109, deferred tax asset and liabilities are recognized
for  the  estimated  future  tax  consequences  attributable   to
differences between the financial statement carrying  amounts  of
existing  assets and liabilities and their respective tax  bases.
Deferred  tax  assets and liabilities are measured using  enacted
tax  rates  in  effect  for  the year in  which  those  temporary
differences  are  expected  to be recovered  or  settled.   Under
Statement  109, the effect on deferred tax assets and liabilities
of  a  change in tax rates is recognized in income in the  period
that  includes the enactment date.  The Company adopted Statement
109.    The  implementation  had  no  impact  on  operations   or
stockholders' equity.

In  December  1990,  the FASB issued Statement  106,  "Employers'
Accounting  for  Post Retirement Benefits Other  than  Pensions",
("Statement   106").    Statement  106   establishes   accounting
standards   for   employers'  accounting  for,  primarily,   post
retirement health care benefits.  The statement was effective for
fiscal  years  beginning  after December  15,  1992.   Since  the
Company  currently pays no such benefits, implementation  had  no
impact on the results of operations of the Company.

In  December 1992, the FASB issued Statement 113 "Accounting  and
Reporting  for  Reinsurance of Short-Duration  and  Long-Duration
Contracts" ("Statement 113").  Statement 113 eliminated  the  net
reporting  of reinsurance amounts in the balance sheet previously
required  by  Statement 60 "Accounting by Insurance Enterprises."
Statement  113  also  provides  accounting  guidance  for  ceding
enterprises  as well as disclosure requirements and  guidance  on
assessing    transfer   of   risk   in   reinsurance   contracts.
Furthermore, it precludes immediate recognition of gains  related
to  reinsurance contracts unless the ceding enterprises liability
to its policyholders is extinguished.

The  Company adopted Statement 113 in the first quarter of  1993.
There was no impact on the consolidated financial statements  due
to implementation of the risk transfer provisions.

In  May  1993,  the  FASB issued Statement  114,  "Accounting  by
Creditors for Impairment of a Loan" ("Statement 114").  Statement
114  requires  impaired loans be measured based  on  the  present
value  of  expected future cash flows discounted  at  the  loan's
effective interest rate or at the loan's observable market  price
or  the  fair  value of the collateral if the loan is  collateral
dependent.  Statement 114 is effective for years beginning  after
December  15, 1994 Statement 114 does not have a material  impact
on the Company's financial statements.

Also  in  1993,  the FASB issued Statement 115,  "Accounting  for
Certain  Investments  in Debt and Equity Securities"  ("Statement
115").   Statement 115 requires the classification  of  debt  and
equity  securities as held to maturity, trading or available  for
sale  based  on  established criteria.   Trading  securities  are
bought  and held principally for the purpose of selling  them  in
the   near  term.   The  Company  had  no  investment  securities
classified as trading or available for sale at January  1,  1994,
December  31,  1994  or  September  30,  1995.   Held-to-maturity
securities  are  those in which the Company has the  ability  and
intent to hold the security until maturity.

Trading  and available-for-sale securities are recorded  at  fair
value.   Held-to-maturity securities are  recorded  at  amortized
cost,  adjusted for the amortization or accretion of premiums  or
discounts.   Unrealized  holding  gains  and  losses  on  trading
securities  are included in earnings.  Unrealized  holding  gains
and  losses, net of the related tax effect, on available-for-sale
securities  are  excluded from earnings and  are  reported  as  a
separate   component  of  stockholders'  equity  until  realized.
Transfers of securities between categories are recorded  at  fair
value  at  the  date of transfer.  Unrealized holding  gains  and
losses  are  recognized  in earnings for transfers  into  trading
securities.   Unrealized holding gains or losses associated  with
transfers  of  securities from held-to-maturity to available-for-
sale  are  recorded  as  a  separate component  of  stockholders'
equity.  The unrealized holding gains or losses included  in  the
separate  component  of  equity for securities  transferred  from
available-for-sale   to  held-to-maturity  are   maintained   and
amortized  into earnings over the remaining life of the  security
as  an  adjustment  to  yield  in a manner  consistent  with  the
amortization  or  accretion  of  premium  or  discount   on   the
associated security.

A  decline in the market value of any available-for-sale or held-
to-maturity  security  below  cost  that  is  deemed  other  than
temporary  is  charged to earnings resulting in the establishment
of a new cost basis for the security.

Premiums and discounts are amortized or accreted over the life of
the  related  security  as  an  adjustment  to  yield  using  the
effective  interest  method.  Dividend and  interest  income  are
recognized when earned.  Realized gains and losses for securities
classified   as   available-for-sale  and  held-to-maturity   are
included   in  earnings  and  are  derived  using  the   specific
identification  method  for determining the  cost  of  securities
sold.  The Company adopted Statement 115 at January 1, 1994.  The
impact  on  the  consolidated stockholders'  equity  due  to  the
implementation was $0.
                   PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings

       None.

Item 2 Changes in Securities

       None,  other than disclosed in the Notes to the  Financial
       Statements  or  Management's Discussion  and  Analysis  of
       Financial Condition and Results of Operations.

Item 3.   Defaults upon Senior Securities

       None.

Item 4.   Submission of Matters to a Vote of Security Holders

       None.

Item 5.   Other Information

       None.

Item 6.   Exhibits and Reports on Form 8-K

          None.
                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.

                              INSURANCE INVESTORS & HOLDING CO.



                                By:            /s/ Frank J.
Wilkins
                                   Frank J. Wilkins
                                   President and Chief Accounting
Officer

Date:  December 1, 1995


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<FISCAL-YEAR-END>                          DEC-31-1995
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                                       45968
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<INCOME-PRETAX>                                (51551)
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