INTERCO INC
DEF 14A, 1995-03-22
HOUSEHOLD FURNITURE
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<PAGE>


                                       INTERCO
                               I N C O R P O R A T E D




                       NOTICE OF ANNUAL MEETING OF STOCKHOLDERS



          The annual  meeting of  the stockholders of  INTERCO INCORPORATED
          will be held at 10 a.m. on Thursday, April 27, 1995, at the Rihga
          Royal Hotel,  151 West 54th Street,  New York, New  York, for the
          following purposes:

                  I.     to elect nine directors;  

                 II.     to ratify the selection of independent
                         auditors; and

                III.     to transact such other business as may 
                         properly come before the meeting.


          Stockholders of record at  the close of business on  February 27,
          1995, will  be entitled to receive  notice of and to  vote during
          the   1995  annual   meeting  and   during  any   adjournment  or
          adjournments thereof.


                                        By order of the Board of Directors,

                                             /s/ D. A. Patterson

                                        Duane A. Patterson,
                                        Vice-President and Secretary



          St. Louis, Missouri, March 22, 1995.




                                      IMPORTANT

           Whether or not you plan to attend the meeting, please complete,
            date and sign the enclosed proxy form, and return it PROMPTLY
               in the enclosed envelope, which requires no postage if 
                             mailed in the United States.

                                   PROXY STATEMENT

               This  proxy statement  is furnished  in connection  with the
          solicitation of  proxies  on behalf  of  the Board  of  Directors<PAGE>





          ("Board") of  INTERCO INCORPORATED ("INTERCO"), 101  South Hanley
          Road, St. Louis, Missouri  63105, for use during the  1995 annual
          meeting of stockholders and at  any adjournments thereof, for the
          purposes set forth in  the accompanying notice of  annual meeting
          of  stockholders. The cost of  the solicitation will  be borne by
          INTERCO  and  will consist  primarily  of  printing, postage  and
          handling,  including  the expenses of brokers, nominees and other
          fiduciaries in  forwarding proxy materials to  beneficial owners;
          and directors, officers and other  employees of INTERCO may  also
          solicit proxies personally or  by telephone. In addition, INTERCO
          has  engaged  Morrow &  Co. to  assist  in the  solicitation from
          brokers, bank  nominees and  institutional holders  for a  fee of
          $5,000 plus  out-of-pocket expenses. The notice  of meeting, this
          proxy  statement and the form of proxy  are expected to be mailed
          to stockholders on  or about March 22, 1995. A  copy of INTERCO's
          Annual Report  containing financial statements  for the  calendar
          year  ended  December  31,  1994,   has  been  forwarded  to  all
          registered stockholders under separate cover.


          Voting Procedure

               Stockholders of record at the close of business  on February
          27, 1995 ("record  date") are  entitled to vote  during the  1995
          annual meeting and may  cast one vote for each share of INTERCO's
          Common Stock ("Common  Stock") held  on the record  date on  each
          matter that may properly come before the meeting.   On the record
          date there were 50,084,764 shares of Common Stock outstanding.

               The  holders of  a  majority of  the  outstanding shares  of
          Common  Stock must be present  or represented at  the meeting for
          there to be  a quorum for the conduct of business. If a quorum is
          present and/or represented at the meeting, then the nine nominees
          for  director who  receive the  highest numbers  of votes  of the
          votes cast will be elected, and a majority of the votes cast will
          be required to ratify the  selection of independent auditors  and
          to take action on such other  matters as may properly come before
          the meeting.   Shares  represented by  proxies  which are  marked
          "withheld" as  applied to voting  for directors, "abstain"  as to
          the ratification  of auditors or to  deny discretionary authority
          on  any other  matters  will be  counted  as shares  present  for
          purposes  of determining the presence  of a quorum;   such shares
          will  also be  treated as  shares present  and entitled  to vote,
          which will have the same effect  as a vote against any such other
          matters. Shares represented by proxy will be voted as directed on
          the  proxy forms and, if no direction  is given, will be voted in
          the election of directors for the persons nominated by the Board,
          for ratification of the selection  of independent auditors and in
          the  best judgment of  the persons named  in the  proxies on such
          other matters that  may properly  come before the  meeting.   Any
          proxy given  by a stockholder may be revoked at any time prior to
          its  use by execution of a later  dated proxy, by a personal vote
          at the meeting, or by written notice to the Secretary of INTERCO.


          Security Ownership


               Table  1 below  sets forth  information regarding  the firms
          that have  reported beneficial ownership,  including sole  voting
          and investment power except as  otherwise indicated, of more than
          5% of the Common Stock.
                                       Table 1

                                                      Shares        Percent
                                        Class of   Beneficially       of
          Name and Address               Stock        Owned (a)    Class(a)
          -----------------------------------------------------------------

          Apollo Investment Fund,L.P.(b)        
             c/o CICB Bank and Trust            
             Company (Cayman) Limited
             Edward Street, Georgetown,
             Grand Cayman, Cayman Islands 
             British West Indies

                    and

          Lion Advisors, L.P.(b)          Common   33,981,920(b)     67.5%
             Two Manhattanville Road
             Purchase, NY 10577

          The TCW Group, Inc.(c)          Common    2,785,006(d)      5.4%
             865 South Figueroa Street
             Los Angeles, CA  90017

          J. P. Morgan & Co. Incorporated Common    2,791,344(e)      5.6%
             60 Wall Street,
             New York, NY 10260
          -----------

          (a)  Shares  beneficially  owned,  above  and below,  are  as  of
               January    31, 1995  and as  defined  by the  Securities and
               Exchange Commission ("SEC")Rule 13d-3 which provides in part
               that persons are deemed  the beneficial owners of securities
               if they  have or share the  power to vote or  dispose of the
               securities  or  if  they  have  the  right  to  acquire  the
               securities  within  the  next  sixty   days.    Accordingly,
               included, above and below,  in shares beneficially owned are
               shares  of Common Stock that may be purchased upon  exercise
               of  outstanding  Series  1  and/or  Series  2  warrants  and
               exercisable  stock options,  and such  shares as  may be  so
               purchased  were deemed  to  be outstanding  for purposes  of
               calculating percentages of outstanding shares.

          (b)  Includes (i) 16,848,919 shares and (ii) warrants to purchase
               145,439 shares beneficially held by Apollo  Investment Fund,
               L.P.  ("Apollo")  and  (iii)   16,842,180  shares  and  (iv)
               warrants  to purchase  145,382  shares beneficially  held by
               Lion Advisors, L.P.  ("Lion Advisors") for the benefit of an
               investment account under management over which Lion Advisors
               has sole  voting  and investment  power.   Lion Advisors  is
               affiliated with  Apollo Advisors, L.P., the managing general
               partner of Apollo.   The Apollo Directors, identified below,
               are associated with Apollo and  Lion Advisors.  See footnote
               (a) to Table 2. 

          (c)  Mr. Bruce A. Karsh,  a director, is associated with  The TCW
               Group, Inc.

          (d)  Consists  of   1,398,104  shares  and  warrants  to  acquire
               1,386,902 additional shares.

          (e)  Sole voting power as to 1,587,432 shares and sole investment
               power as to    2,791,344 shares.
          ------------

               Table  2  below  sets  forth   information    regarding  the
          beneficial  ownership of Common Stock by directors,  nominees for
          directors, executive officers   named in the Summary Compensation
          Table below  ("Named Executive Officers"), and  all directors and
          executive  officers as  a group  (20 persons)  as of  January 31,
          1995.   Except as noted  below, all such   persons possessed sole
          voting and investment  power with respect  to the shares  listed.
          An asterisk  (*) in the column  listing  the percentage  of class
          indicates  that the person beneficially owned less than 1% of the
          Common Stock as of  January 31, 1995.

                                       Table 2

          Directors, Nominees                      Shares
          for Directors and         Class of    Beneficially   Percent of 
          Named Executive Officers   Stock      Owned (a)(b)     Class
          -----------------------------------------------------------------

               L. D. Black            Common     33,981,920       67.5%
               C. M. Cogut            Common     33,981,920       67.5
               R. H. Falk             Common     33,981,920       67.5
               G. Ford                Common              0         *
               M. S. Gross            Common     33,981,920       67.5
               J. J. Hannan           Common     33,981,920       67.5
               J. J. Harris           Common     33,981,920       67.5
               D. P. Howard           Common         20,000         *
               B. A. Karsh            Common      2,785,006        5.4
               B. B. Kincaid          Common         50,000         *
               J. H. Kissick          Common     33,981,920       67.5
               D. E. Lasater          Common          5,271         *
               L. M. Liberman         Common          5,328         *
               R. B. Loynd            Common        271,400         *
               M. J. Morahan          Common        148,167         *
               D. A. Patterson        Common         20,009         *
               E. B. Siegel           Common     33,981,920       67.5
               E. F. Smith            Common              0         *
               K. S. Tyler            Common         62,558         *
               B. Vasiliou            Common         86,627         *

               Directors and 
                 Executive Officers
                 as a group 
                 (20 persons)         Common     37,436,286       71.6
          ------------

          (a)  The shares  listed as  beneficially owned by  Messrs. Black,
               Cogut,  Falk,  Gross,  Hannan, Harris,  Kissick  and  Siegel
               (collectively  "Apollo   Directors")  are  the   shares  and
               warrants identified in Table 1 above as beneficially held by
               Apollo and  Lion Advisors,  with which the  Apollo Directors
               are associated, and each Apollo  Director disclaims personal
               pecuniary  interest in said shares and warrants;  the shares
               listed as  beneficially owned by Messrs.  Howard and Kincaid
               consist  of  exercisable  stock  options  to  purchase  such
               shares; the shares listed as beneficially owned by Mr. Karsh
               are the shares identified above as beneficially owned by The
               TCW Group, Inc., with which Mr. Karsh is associated, and Mr.
               Karsh disclaims personal  pecuniary interest in said  shares
               and warrants;   the shares listed  as beneficially owned  by
               Mr. Lasater consist of 5,158 shares and warrants to purchase
               113 additional  shares;   the shares listed  as beneficially
               owned  by Mr. Liberman consist  of 5,191 shares and warrants
               to purchase  137 additional  shares;   the shares  listed as
               beneficially owned by Mr. Loynd consist of 21,400 shares and
               exercisable  stock  options to  purchase  250,000 additional
               shares;   the shares  listed as  beneficially  owned by  Mr.
               Morahan consist  of 86,406  shares and warrants  to purchase
               61,761 additional shares, with respect to which  Mr. Morahan
               has sole voting  and investment  power as to  23,958 of  the
               shares and 15,013 warrants  and shared voting and investment
               power as to 62,448 of the shares and 46,748 of the warrants;
               Mr. Morahan disclaims  personal pecuniary interest in  2,396
               of the shares and 1,709 of the warrants;   the shares listed
               as beneficially  owned by Mr. Patterson consist  of 9 shares
               and exercisable stock options  to purchase 20,000 additional
               shares;   the  shares listed  as beneficially  owned by  Mr.
               Tyler  consist of 58 shares, with respect to which Mr. Tyler
               has  shared  investment power  only,  and exercisable  stock
               options to purchase 62,500 additional shares; and the shares
               listed  as beneficially  owned  by Mr.  Vasiliou consist  of
               50,518 shares  and  warrants to  purchase 36,109  additional
               shares. 

          (b)  The  shares listed  as beneficially  owned by  directors and
               executive officers as a  group consist of 35,257,943 shares,
               warrants  to  purchase   1,775,843  additional  shares   and
               exercisable  stock options  to  purchase 402,500  additional
               shares.  
          ____________


          I.                  ELECTION OF DIRECTORS

          Nominees and Continuing Directors

               The terms  of the 13  current directors end  in 1995.   As a
          consequence  of spin-off  distributions  of the  common stock  of
          Converse  Inc.   and  of   The  Florsheim  Shoe   Company,  which
          distributions  were  made to  INTERCO  stockholders during  1994,
          INTERCO is  now a smaller company than one year ago and, for such
          reason,  the Board  of  Directors unanimously  determined that  a
          smaller number  of directors  should constitute the  Board during
          the  ensuing year.    In that  connection,  Messrs. Cogut,  Falk,
          Morahan,  Siegel and  Vasiliou are  not standing  for reelection.
          The Board of Directors  and management gratefully acknowledge the
          many  contributions of  those directors  during the  periods they
          served on the Board.


          Nominees

               Nine directors  are  to be  elected during  the 1995  annual
          meeting, to serve, subject to their earlier death, resignation or
          removal,  for  terms  of one  year,  ending  at  the 1996  annual
          meeting,  or  until their  successors  are  elected and  qualify.
          Certain  information  regarding  the nine  nominees  is presented
          below. Should any nominee become unable or unwilling to serve, an
          event not anticipated to occur, proxies (except proxies marked to
          the  contrary) will be voted for another person designated by the
          Board unless the Board shall have reduced the number of directors
          to be elected.
                                                           

                                                            INTERCO

          Name, Age, Principal Occupation                   Director
          or Position, Other Directorships                   Since
          -----------------------------------------------------------------
                                      
          Leon D. Black, 43                                    1992   
            Officer and director of Apollo  
              Capital Management, Inc. (a)
            Director of Astrum International, Inc.,
              Big Flower Press, Inc., Converse Inc.,
              Gillett Holdings, Inc., The New 
              York Law Publishing Company and
              Telemundo Group, Inc.
              
          Michael S. Gross, 33                                 1992
            Officer of Apollo Capital Management, Inc. (a)
            Director of Buster Brown Apparel, Inc., 
              Cole National Corporation, Converse Inc., 
              The Florsheim Shoe Company and Hills Stores,
              Inc., and member of the Supervisory Board of 
              Memorex-Telex N.V.

          John J. Hannan, 42                                   1992
            Officer and director of Apollo Capital
              Management, Inc. (a)
            Director of Aris Industries, Inc., Capital 
              Apartment Properties, Inc., Converse Inc.,
              The Florsheim Shoe Company, Telemundo Group,
              Inc., United Auto Group, Inc. and
              Williamhouse Regency, Inc.<PAGE>





                                                            INTERCO
          Name, Age, Principal Occupation                   Director
          or Position, Other Directorships                   Since
          -----------------------------------------------------------------

          Joshua J. Harris, 30
            Officer of Apollo Capital Management, Inc. (a)
            Director of Converse Inc., The Florsheim Shoe
              Company, The New York Law Publishing Company 
              and Webcraft Technologies, Inc., and a member 
              of the Supervisory Board of Memorex-Telex N.V.

          Bruce A. Karsh, 39                                   1992
            Managing Director of Trust Company of the West,
              a provider of investment management services
            Director of KinderCare Learning Centers and
              Littelfuse, Inc.

          John H. Kissick, 53                                  1992
            Officer of Lion Capital Management, Inc. (a)
            Director of Converse Inc., Family Restaurants, 
              Inc., The Florsheim Shoe Company and
              Williamhouse Regency, Inc.

          Donald E. Lasater, 69                                1970
            Retired, formerly Chairman of the Board 
              and Chief Executive Officer of 
              Mercantile Bancorporation, Inc., a bank  
              holding company
            Director of General American Life 
              Insurance Company, A. P. Green
              Industries, Inc., Illinois Power Company
              and Illinova Corporation

          Lee M. Liberman, 73                                  1985
            Retired from and currently a consultant to   
              Laclede Gas Company, a gas public utility,  
              of which he was formerly Chairman of the
              Board and Chief Executive Officer
            Director of Angelica Corporation, Boatmen's 
              Bancshares, Inc., CPI Corporation,
              D.T. Industries, Inc., Falcon Products
              Company and Instituform Mid-America, Inc.

          Richard B. Loynd, 67                                 1987
            Chairman of the Board, President 
              and Chief Executive Officer of INTERCO (b)
            Director of Converse Inc., Emerson Electric Co.,
              The Florsheim Shoe Company and Hills Stores, 
              Inc.  

          ------------


          (a)  Apollo Capital  Management, Inc.  ("Apollo Capital")  is the
               general   partner   of   Apollo  Advisors,   L.P.   ("Apollo
               Advisors"),  the  managing  general  partner  of  Apollo,  a
               securities  investment fund.  Each of the  Apollo Directors,
               other  than Mr.  Kissick,  is a  limited  partner of  Apollo
               Advisors  and each  holds  a comparable  position with  Lion
               Capital Management,  Inc., a  related company, which  is the
               general  partner  of  Lion  Advisors.    Mr.  Kissick  is  a
               consultant to Apollo Capital.

          (b)  In 1991,  a  voluntary  petition  for  reorganization  under
               Chapter 11 of the  U.S. Bankruptcy Code was filed  on behalf
               of  INTERCO.   A  Chapter 11  Plan of  Reorganization became
               effective August 3, 1992, on which date INTERCO emerged from
               Chapter 11.
          ------------

               Each  of the director nominees has held the same position or
          other executive positions with the same employer during the  past
          five years except Mr. Kissick who has been associated with Apollo
          Capital and associated entities since 1991 and, prior thereto, he
          was a consultant with Kissick & Associates and a senior executive
          of Drexel Burnham.  


          Compensation and Organization of Board of Directors

               There were six meetings  of the Board during the  year ended
          December  31, 1994,  and all  nominees who were  directors during
          1994 were present for at  least 75% of the meetings of  the Board
          and committees of the  Board on which they served  except Messrs.
          Black, Hannan and Kissick.  Each director  who is not an employee
          of INTERCO or of a subsidiary of INTERCO is paid a monthly fee of
          $1,750 and a fee of $1,000 plus expenses for each  meeting of the
          Board  attended.   In  addition, for  attending  a meeting  of  a
          committee of  the Board, each is paid a fee of $700 plus expenses
          if  the director  is  a  member of  the  committee  or $950  plus
          expenses if the director is the Chairman of  the committee.  Such
          fees are  not paid to directors who are employees of INTERCO or a
          subsidiary of INTERCO.

               In addition, INTERCO has  a retirement plan for non-employee
          directors.  Under the plan, a director who is not  an employee of
          INTERCO or of a subsidiary of  INTERCO and who has reached age 62
          or  older and has  served as a  director for at  least five years
          will,  after termination  of service as  a director,  receive for
          life  a percentage of the monthly fee  for directors in effect at
          the time of  termination of service.  Such percentage  is 50% for
          five years' service and increases 10% for each additional year of
          service to 100% for ten or more years' service.

               The Board has  a number of standing committees, including an
          Audit Committee  and an  Executive Compensation and  Stock Option
          Committee.    The  Board  does not  currently  have  a Nominating
          Committee.

               The  Audit  Committee,  which   currently  consists  of  Mr.
          Liberman, Chairman,  and Messrs.  Lasater and Morahan,  and which
          met  four   times  during  the  year  ended  December  31,  1994:
          recommends   the   selection   and   retention   of   independent
          accountants;   reviews  auditing  and  financial  accounting  and
          reporting matters, the  adequacy of internal accounting  controls
          and  asset security, audit fees and expenses, and compliance with
          the  code of corporate conduct;   and counsels regarding auditing
          and financial accounting and reporting matters.

               The Executive Compensation and Stock Option Committee, which
          currently consists  of Mr. Lasater, Chairman,  and Messrs. Cogut,
          Gross, Karsh and  Kissick, and  which met four  times during  the
          year   ended  December   31,  1994:     reviews   and  recommends
          compensation   of   officers    and   directors;      administers
          supplementary retirement, performance incentive and  stock option
          plans;    and  counsels   regarding  compensation  of  other  key
          employees,   management  development and  succession,   and major
          personnel matters.


          Certain Business Relationships

               INTERCO is  a party to  a Consulting  Agreement with  Apollo
          Advisors  pursuant to  which Apollo  Advisors provides  corporate
          advisory, financial  and other  consulting  services to  INTERCO.
          Fees  under  the  Agreement are  payable  at  an  annual rate  of
          $500,000 plus  out-of-pocket expenses for a  term ending December
          31, 1995 and the  Consulting Agreement is automatically renewable
          for  successive one-year  terms unless  terminated by  the Board.
          INTERCO  has  also granted  registration  rights  to Apollo  with
          regard to the Common Stock.


          Executive Compensation

               The following table shows compensation awarded to, earned by
          or  paid to  the Chief  Executive Officer,  the four  most highly
          compensated executive  officers of  INTERCO other than  the Chief
          Executive  Officer who were serving at December 31, 1994, and two
          former executive officers who would have been among the said four
          most  highly  compensated  but  were  not  serving  as  executive
          officers of INTERCO at December 31, 1994.<PAGE>
<TABLE>
<CAPTION>
                           SUMMARY COMPENSATION TABLE
                                                                                                Long-Term
                                                                                               Compensation
                                                                                  ------------------------------------
                                                 Annual Compensation              /     Awards     /      Payouts    /
                                     ---------------------------------------------/----------------/-----------------/
                                     /                                  Other     /                /                 /    All
                                     /                                 Annual     /   Securities   /                 /   Other
                                     /                                Compen-     /   Underlying   /        LTIP     /  Compen-
        Name and             Year    /   Salary         Bonus          sation     /     Options    /      Payouts    /  sation
        Position              (a)    /     $              $              $        /        #       /         $       /   $(b)
- -------------------------------------/--------------------------------------------/----------------/----------------------------
<S>                          <C>        <C>            <C>            <C>              <C>              <C>               <C>
Richard B. Loynd             1994    /  678,742        426,875              0     /          0     /            0    /    72,865  
  Chairman and Chief         1993    /  652,011        608,170        284,082     /    250,000     /            0    /    75,114  
  Executive Officer          1992    /  530,844        478,850            719     /          0     /    1,500,000    /    21,214  
                                     /                                            /                /                 /
K. Scott Tyler, Jr.          1994    /  140,000        327,771              0     /     50,000     /            0    /    28,242  
  President, The             1993    /  131,000        379,778              0     /          0     /            0    /         0  
  Lane Company,              1992    /  104,167        298,412              0     /    125,000     /            0    /         0  
  Incorporated                       /                                            /                /                 /
                                     /                                            /                /                 /
Brent B. Kincaid             1994    /  246,604        208,258              0     /     50,000     /            0    /     5,015  
  President, Broyhill        1993    /  229,150        245,750              0     /          0     /            0    /     4,140  
  Furniture                  1992    /  171,887         71,454              0     /    100,000     /            0    /     4,212  
  Industries, Inc.                   /                                            /                /                 /
                                     /                                            /                /                 /
David P. Howard              1994    /  171,173         72,969              0     /     40,000     /            0    /     5,452  
  Vice-President,            1993    /  137,500         85,997              0     /          0     /            0    /       200  
  Controller prior           1992    /  110,417         71,656              0     /     40,000     /            0    /       200  
  to 8/1/94, Chief                   /                                            /                /                 /
  Financial Officer                  /                                            /                /                 /
  from 7/10/94                       /                                            /                /                 /
                                     /                                            /                /                 /
Duane A. Patterson           1994    /  164,212         54,063              0     /    20,000      /            0    /     7,095  
  Vice-President and         1993    /  150,400         91,777              0     /         0      /            0    /     6,995  
  Secretary                  1992    /  117,675         80,240              0     /    40,000      /            0    /     6,995  
                                     /                                            /                /                 /
Gilbert Ford                 1994    /  288,243              0              0     /         0      /            0    /         0  
  Chairman and               1993    /  279,038        312,793              0     /         0      /            0    /    31,249  
  President,                 1992    /  211,173        254,793              0     /   100,000      /            0    /    25,286  
  Converse Inc.,                     /                                            /                /                 /
  a subsidiary prior                 /                                            /                /                 /
  to 11/17/94                        /                                            /                /                 /
                                     /                                            /                /                 /
Eugene F. Smith              1994    /  185,996         75,467              0     /         0      /            0    /   300,300  
  Executive Vice-            1993    /  266,083        219,404            439     /         0      /            0    /     8,170  
  President prior to         1992    /  213,750        169,931            250     /    80,000      /      500,000    /     6,705  
  9/1/94, Chief                      /                                            /                /                 /
  Financial Officer                  /                                            /                /                 /
  prior to 7/10/94                   /                                            /                /                 /
                                     /                                            /                /                 /
- -------------------------------------/--------------------------------------------/----------------/-----------------/----------
</TABLE>
       -------------
       (a)  The fiscal  year of INTERCO  was changed effective  December
            31, 1992, from one ending on  the last Saturday in  February
            to one corresponding to the calendar year;   therefore, 1994
            refers to the twelve-month calendar year ended  December 31,
            1994, 1993  refers to the  twelve-month calendar year  ended<PAGE>
            December  31,  1993,  and  1992  refers  to   the  ten-month
            transition fiscal year ended December 31, 1992.
            
       (b)  Amounts  shown  for 1994  consist  of  the  following:  life
            insurance   premiums   for   Mr.   Loynd   $72,865;   annual
            contribution  to  the  Broyhill  Furniture Industries,  Inc.
            Profit  Sharing  Retirement  Plan  for  Mr.  Kincaid $4,715;
            purchase price  paid to Mr. Smith upon INTERCO's purchase of
            40,000  exercisable   stock  options   in  accordance   with
            provisions of  the 1992  Plan (as  hereinafter defined)  for
            the difference between  the stock option exercise price  and
            the market value per  share of the Common Stock at the  date
            of  the purchase  $300,000;  "split dollar"  life  insurance
            premiums,   substantial  percentages   of  which   will   be
            recovered at  age  65  or death of  the executive,   for Mr.
            Tyler $28,242, Mr.Howard  $5,152 and  Mr. Patterson  $6,795;
            and matching  contributions of $300  each to 401(k)  savings
            plans for Messrs. Kincaid, Howard, Patterson and Smith. 
        --------------

         Executive Compensation and Stock Option Committee
         Report on Executive Compensation

         Among its  responsibilities, the Executive  Compensation and Stock
         Option  Committee ("Committee")  of INTERCO's  Board of  Directors
         ("Board") reviews  the compensation of the officers of INTERCO and
         its primary operating  companies and makes recommendations to  the
         Board concerning executive compensation matters.

         In  its   deliberations  the  Committee   is  guided  by   certain
         fundamental considerations, including:

              o      the  need to  attract and  to retain  talented key
                     executives;

              o      the  need  to provide  both  annual  and long-term
                     incentives to focus  executive performance on  the
                     achievement of company objectives;  and

              o      the  need  to  provide compensation  opportunities
                     that   align   executive  compensation   with  the
                     interests of the stockholders.


         Early  in 1994, base  salary rates of the  Chief Executive Officer
         ("CEO")  and  other   Named  Executive  Officers  were  increased,
         establishing the  CEO's annual  salary at  $678,742 for  the year.
         The increases in annual salary rates, 4.12% for the CEO  and 5.17%
         for  all  Named  Executive  Officers as  a  group,  were based  on
         recommendations  of  the  CEO and  were  designed  to  adjust  for
         inflation and, in the instances of operating personnel, to reflect
         the  improved  sales  and  earnings  performance,  up  8% and  30%
         respectively, in  1993.    Later  in  the  year,  consistent  with
         recommendations  of  the CEO,  salary rates  of three  other Named
         Executive Officers  were increased  further to  reflect promotions
         and assumptions of increased responsibilities.

         Further,   existing  annual  incentive  plans  for  key  personnel
         (including  the  CEO  and  other  Named Executive  Officers)  were
         continued  in effect.    Those plans  utilized  sales  and pre-tax
         earnings  as  objectives,  with  pre-tax  earnings  weighted  more
         heavily.  Under the  provisions of the plan applicable in  1994 to
         key personnel (including the  CEO) based at the corporate offices,
         plan participants could earn a bonus equal to percentages of their
         base  salaries (the target  percentage of the CEO's  being 50% and
         those of other  Named Executive Officers ranging from 25%  to 40%)
         depending  totally upon  INTERCO's degree  of achievement  against
         budgeted objectives  (sales and pre-tax earnings),  which were met
         in  1994.  Target  percentages were  payable when  objectives were
         met; lower or greater percentages (to a maximum of 150% of target)
         were payable  for degrees  of achievement below or  above budgeted
         objectives.

         For 1994, pursuant to discretionary plan provisions and consistent
         with recommendations of the CEO, the Committee awarded certain key
         personnel,  including the  CEO and  certain other  Named Executive
         Officers, additional  bonus amounts,  ranging from  11% to  25% of
         performance amounts  earned, to reflect what  the Committee deter-
         mined  to be meritorious  performance during the year.   For 1994,
         the CEO earned a bonus of $426,875 including the additional  bonus
         amount at the 25%  level and, of such amount,  payment of $222,165
         was deferred for payment after the CEO has ceased to be the CEO or
         a  Named Executive  Officer  pursuant  to a  plan  provision  that
         requires deferral  to the  extent all  or any portion  of a  bonus
         amount is  not immediately  deductible as compensation  expense by
         INTERCO for federal  income tax purposes.  To amounts  so deferred
         interest is credited at INTERCO's effective borrowing rate for the
         period of deferral.

         To provide  added incentives for key  personnel, during 1994 stock
         options to purchase  862,000 shares of  Common Stock  were granted
         pursuant to the 1992 Plan, of  which 160,000 were granted to Named
         Executive  Officers as  shown  below. The  option  exercise prices
         equaled or exceeded the market price per share of Common  Stock on
         the dates  of grant.   Further, as a  result of  the 1994 spin-off
         distributions  of  the  common  stock  of  Converse  Inc.  and The
         Florsheim Shoe Company, the  Committee reduced the option exercise
         prices of all unexercised  stock options outstanding following the
         distributions pursuant to the  antidilution provisions of the 1992
         Plan  and  in   accordance  with  certain   accounting  profession
         directives.    To the  extent  that  positive differences  between
         option  exercise prices and  the market value per  share of Common
         Stock prior to  the spin-off  distributions were not preserved  in
         the adjustment  of option exercise prices,  optionees will receive
         cash  payments  from INTERCO  approximating  the  portions of  the
         differences  not  so  preserved  when  and  if  said  options  are
         exercised in the future.

              Donald E. Lasater, Chairman            Bruce A. Karsh
              Craig M. Cogut                         John H. Kissick
              Michael S. Gross


         Compensation Committee Interlocks and Insider Participation

              Messrs. Cogut,  Gross and  Kissick, directors and  members of
         the  Executive  Compensation and  Stock  Option  Committee of  the
         Board, are associated with Apollo Advisors and Apollo.  INTERCO is
         a party to a Consulting Agreement with Apollo Advisors pursuant to
         which Apollo  Advisors provides corporate  advisory, financial and
         other consulting services  to INTERCO.   Fees under  the Agreement
         for  a term ending on December 31, 1995  are payable at an  annual
         rate of  $500,000 plus  out-of-pocket expenses and  the Consulting
         Agreement is automatically renewable for successive one-year terms
         unless terminated by  the Board.  INTERCO believes that  the terms
         of this agreement are as favorable to INTERCO as could be received
         from  unaffiliated  third  parties.    INTERCO  has  also  granted
         registration rights to Apollo with respect to the Common Stock.

         Stock Options

              The  following table  contains information  concerning  stock
         option grants made  during the year ended December 31,  1994, pur-
         suant to  the INTERCO INCORPORATED  1992 Stock  Option Plan ("1992
         Plan").
<TABLE>
                         OPTION GRANTS IN LAST FISCAL YEAR
<CAPTION>
                                              % of                               Potential
                                              Total                              Realizable
                                             Options                          Value at Assumed
                                Number of    Granted     Exer-                Annual Rates of
                               Securities      to         cise                  Stock Price
                               Underlying   Employees      or                 Appreciation for
                                 Options       in         Base     Expira-    Option Term (b)
                                 Granted     Fiscal      Price       tion    __________________
            Name                  #(a)        Year       ($/Sh)      Date    5%($)       10%($)
            ------------------------------------------------------------------------------------
            <S>                    <C>        <C>      <C>       <C>          <C>      <C> 
            R. B. Loynd                 0     --       --              --          --       --

            K. S. Tyler, Jr.       50,000      5.8%     6.906    12/20/03     178,250  450,500
            B. B. Kincaid          50,000      5.8%     6.906    12/20/03     178,250  450,500

            D. P. Howard           20,000      2.3%    14.25(c)  08/09/03      71,720  180,620
                                   20,000      2.3%     6.906    12/20/03      71,300  180,200
            D. A. Patterson        20,000      2.3%     6.906    12/20/03      71,300  180,200

            G. Ford                     0        --    --              --          --       --

            E. F. Smith                 0        --    --              --          --       --
            -----------
</TABLE>
          (a)  The  grants become  exercisable, in  cumulative installments
               and  at   various  dates,   during  1995-1999,  subject   to
               provisions  of  the  1992  Plan that  would  accelerate  the
               exercisability  in the  event  of  a  change of  control  of
               INTERCO.    As  defined, a  change  of  control  includes an
               acquisition by  a person  or  group of  20% or  more of  the
               Common  Stock  or combined  voting  power, a  change  in the
               composition  of  at  least  a  majority  of  the  Board,  or
               stockholder   approval  of   a  reorganization,   merger  or
               consolidation resulting  in  former stockholders'  retaining
               50% or less of the combined voting power.

          (b)  The value, if any, one may realize upon exercise of a  stock
               option depends  on the  excess of  the  then current  market
               value per share over the exercise price per share.  There is
               no assurance that the values to be realized upon exercise of
               the  stock options  listed  above will  be  at or  near  the
               amounts shown.

          (c)  As a result of the 1994 spin-off distributions of the common
               stock of Converse Inc. and  The Florsheim Shoe Company,  the
               exercise  prices  of  all  unexercised  options  outstanding
               following  the distributions,  were reduced pursuant  to the
               antidilution provisions of the 1992 Plan.  The adjustment in
               this instance was from $14.25 per share to $6.885 per share.
           -------------

               The   following   table   contains  information   concerning
          unexercised stock options held as of December 31, 1994.  No stock
          options  were exercised  by Named  Executive Officers  during the
          year ended December 31, 1994.


                              AGGREGATED FY-END OPTION VALUES

                         Number of Securities      Value of Unexercised
                         Underlying Unexercised    In-the-Money Options
                         Options at FY-End         at FY-End (a)          
                         ------------------------  ------------------------
                         Exercisable Unexercisable Exercisable  Unexercisable
              Name             #           #             $           $
          -----------------------------------------------------------------
          R. B. Loynd      250,000           0       841,750           0

          K. S. Tyler, Jr.  62,500     112,500       210,438     210,438

          B. B. Kincaid     50,000     100,000       168,350     168,350

          D. P. Howard      20,000      60,000        67,340      67,340

          D. A. Patterson   20,000      40,000        67,340      67,340

          G. Ford                0           0             0           0

          E. F. Smith            0           0             0           0
          ----------
          (a)  Based on the $6.75 per share closing price of the Common
               Stock on the New York Stock Exchange on December 30, 1994.  
          ----------


        Retirement Plans

             Messrs. Loynd,  Howard and Patterson  are participants in  that
        segment of  the INTERCO INCORPORATED  Retirement Plan which  applies
        to corporate  office  employees.   The  plan is  a  noncontributory,
        defined   benefit  pension  plan   designed  to  provide  retirement
        benefits  upon normal retirement at age 65.  Covered remuneration is
        base salary and  incentive compensation and, based on straight  life
        annuity, annual  benefits at  normal retirement  are the greater  of
        (a) the sum of 1.1% of final average compensation (the highest  five
        consecutive calendar  years  of the  last  10  years) multiplied  by
        credited service up  to a maximum  of 35  years and  0.45% of  final
        average compensation in excess of "covered compensation" as  defined
        by the  IRS multiplied  by credited service  up to a  maximum of  35
        years,  without deduction  for Social  Security  benefits, or  (b) a
        total   of  career   average  accruals   for  each   year   of  plan
        participation  equal  to   1.95%  of  covered  remuneration  without
        deduction for  Social Security benefits.   Messrs. Loynd, Howard and
        Patterson, respectively,  have 7,  9 and  31 years  credited service
        under the  plan and estimated annual  benefits payable  to Mr. Loynd
        at  retirement  and  to  Messrs.  Howard  and  Patterson  at  normal
        retirement  are  $119,139,  $108,153   and  $99,463,   respectively,
        assuming continuation of current covered remuneration.

             Mr.  Tyler is  a participant  in  that  segment of  the INTERCO
        INCORPORATED Retirement Plan which applies to employees of The  Lane
        Company,  Incorporated.   The  plan is  a  noncontributory,  defined
        benefit pension  plan designed to  provide retirement benefits  upon
        normal retirement  at age 65.   Covered remuneration  is base salary
        and 
        incentive  compensation  and, based  on  a  straight  life  annuity,
        annual benefits, at normal retirement, are  equal to the greater  of
        (a) the sum of 0.65% of an average  of the highest five  consecutive
        years (of the  last 10 years) of  covered remuneration and 0.65%  of
        the said average in  excess of the greater of (i) 10,000 or (ii) 50%
        of  "covered  compensation" as  defined  by  the IRS,  multiplied by
        years  of  credited  service  (not  to  exceed  35  years),  without
        deduction for  Social Security  benefits, or (b)  $28 multiplied  by
        years of credited service.  Mr. Tyler has 26 years credited  service
        under the  plan  and  estimated  annual benefits  payable  upon  the
        retirement of Mr. Tyler at normal  retirement are $210,000, assuming
        continuation of current covered remuneration.

             Benefits payable  pursuant to  provisions of  company-sponsored
        retirement plans may be limited  by applicable laws and regulations.
        Supplemental  retirement  plans  have  been  adopted  providing  for
        payments from  general funds  to certain  executives, including  the
        CEO and  Named  Executive Officers,  of any  retirement income  that
        would otherwise be payable pursuant to  the retirement plans in  the
        absence  of  any such  limitations.    With  respect  to Mr.  Loynd,
        following retirement  he will  also receive  under the  supplemental
        plan  an amount  equal to  the difference,  if any, between  (i) the
        benefits he would  have received  had he continued until  retirement
        as a participant in the Converse Inc.  Retirement Plan (in which Mr.
        Loynd was formerly an active participant) and (ii) the  total of the
        benefits he will receive from the  Converse Inc. Retirement Plan and
        the INTERCO  INCORPORATED Retirement Plan.   With respect to Messrs.
        Tyler  and Kincaid,  the supplemental  plans provide  for  payments,
        commencing at age  65 after 30 or more  years service, equal to  the
        differences, if  any, between  (i) the  total of  the straight  life
        annuities  from their  base retirement  plans plus  social  security
        benefits  and (ii) 50% of an average of the highest five consecutive
        years (of the last 10 years) of covered remuneration.


        Employment and Incentive Agreements

             INTERCO has agreements, which expire August  3, 1995, with  Mr.
        Patterson  and  two  other officers  who  are  not  Named  Executive
        Officers which provide that  in the event of a change of control the
        officer will remain employed  in the same position  for a period  of
        three years following the change of  control and receive during that
        period minimum  annual compensation equal  to the officer's  highest
        salary and  annual  bonus paid  within  one  year and  three  years,
        respectively, prior  to  the change  of  control.  If prior  to  the
        expiration of such period,  the officer is  discharged without cause
        or the officer terminates his employment  for good reason (including
        a reduction in compensation or position),  the officer is to receive
        a  lump-sum payment  equal to three years'  compensation and pension
        benefits and to receive continued coverage under applicable  welfare
        benefit plans  for three years.   Under the agreements,  a change of
        control includes an acquisition  by a person or group of 20% or more
        of  the Common  Stock or  combined  voting power,  a change  in  the
        composition of  at least  a majority  of the  Board, or  stockholder
        approval of a  reorganization, merger or consolidation resulting  in
        former stockholders' retaining  50% or less  of the  combined voting
        power.

             Each  of the Named  Executive Officers  serving at December 31,
        1994 is  a  participant in  an  annual  incentive compensation  plan
        under  which  the officer  may  earn a  bonus  during    and payable
        following the close of the calendar  year ending December 31,  1995,
        contingent upon the  achievement of certain financial objectives  by
        the company as a  whole for Messrs. Loynd,  Howard and Patterson and
        by  their  respective operating  companies  for  Messrs.  Tyler  and
        Kincaid.
<PAGE>16

        Performance Graph

             The  following  graph shows  the  cumulative  total stockholder
        returns (assuming  reinvestment  of dividends)  during two  periods,
        following assumed  investment of $100 each  in shares  of the Common
        Stock that  were outstanding on February  23, 1990, and on August 3,
        1992.   As detailed below, all  shares of Common  Stock  ($0.10  per
        share stated  value)("Old Common Stock  ") that were outstanding and
        that traded during the period of February 23,  1990 through June 26,
        1992  (when  trading   in  the  Old   Common  Stock   was  suspended
        permanently by  the New York Stock  Exchange) were  cancelled  prior
        to August 3, 1992,  pursuant to provisions  of an order of the  U.S.
        Bankruptcy  Court  and  a  Chapter 11  Plan  of  Reorganization, and
        shares of  Common Stock ($1.00  per share  stated value)("New Common
        Stock")  that are currently outstanding are shares  that were issued
        to  former creditors or  their assigns  onand after  August 3, 1992,
        and  after  cancellation  of  the  Old  Common  Stock,  pursuant  to
        provisions of the same  order of the Bankruptcy Court and Chapter 11
        Plan of  Reorganization.  The indices  shown below  are included for
        comparative purposes only  and do not necessarily reflect  INTERCO's
        opinion  that  such  indices  are  an  appropriate  measure  of  the
        relative performance of the Common Stock.




<TABLE>
<CAPTION>
     
/==================================================================================================================================/
/                                                 2/23/90 / 2/22/91 / 2/28/92 / 6/26/92 / / 8/3/92 / 12/31/92 / 12/31/93 / 12/31/94/
<S>                                               <C>       <C>       <C>       <C>         <C>      <C>        <C>        <C>   
/---------------------------------------------------------/---------/---------/---------/-/--------/----------/----------/---------/
/INTERCO INCORPORATED Common Stock             o      100 /      46 /      42 /       0 / /    100 /      110 /      154 /      132/
/---------------------------------------------------------/---------/---------/---------/-/--------/----------/----------/---------/
/S&P 500 Index                                []      100 /     113 /     127 /     124 / /    100 /      103 /      110 /      108/
/---------------------------------------------------------/---------/---------/---------/-/--------/----------/----------/---------/
/Dow Jones Home Furnishings & Appliances Index +      100 /      83 /     146 /     131 / /    100 /      107 /      152 /      122/
/==================================================================================================================================/
</TABLE>



     -------------
     (a)  That which appears to  the left of the vertical  double bar in
          the  Performance Graph,  above,  is a  comparison  of (i)  the
          cumulative  total return of the   Old Common Stock outstanding
          prior to  INTERCO's emergence from Chapter  11 reorganization,
          that is  during the period  of February 23,  1990 through June
          26,  1992   when  trading   in  such   shares  was   suspended
          permanently, with (ii)  the Standard &  Poor's 500 Index,  and
          (iii) the  Dow Jones Home Furnishings  Sector Index.  Pursuant
          to provisions  of an  order of  the Bankruptcy  Court and  the
          Bankruptcy Court-confirmed  Chapter 11 Plan of Reorganization,
          all shares of  Old Common Stock  outstanding on  and prior  to
          June  26,  1992 were  cancelled prior  to  the August  3, 1992
          effective date  of the  said  Plan of  Reorganization, and  no
          distributions  were made  on  account  of interests  in  those
          former securities.
     
     (b)  Pursuant to provisions  of an  order of  the Bankruptcy  Court
          and  the   Bankruptcy  Court-confirmed  Chapter  11   Plan  of
          Reorganization, as  of the  August 3, 1992  effective date  of
          the said  Plan of Reorganization,  shares of New  Common Stock
          currently  outstanding were  issued  to  former  creditors  or
          their assigns of  INTERCO and its subsidiaries  and that which
          appears  to  the  right of  the  vertical  double  bar in  the
          Performance  Graph,  above,   is  a  comparison  of   (i)  the
          cumulative total  return of the  New Common  Stock outstanding
          subsequent   to   INTERCO's   emergence    from   Chapter   11
          reorganization,  that is during  the period of  August 3, 1992
          through December  31, 1994,  with (ii) the  Standard &  Poor's
          500 Index,  and (iii)  the Dow  Jones Home Furnishings  Sector
          Index.  

     (c)  In  previous years,  the comparisons  included  the Dow  Jones
          Apparel (includes  footwear) Sector Index  which index  is not
          included  above   because,  as  a   result  of   the  spin-off
          distributions of the  common stock  of Converse  Inc. and  The
          Florsheim  Shoe Company, INTERCO  is no longer  engaged in the
          manufacture or sale of footwear.
     ____________



     II.       TO RATIFY THE SELECTION OF INDEPENDENT AUDITORS


          Upon  recommendation   of  its  Audit   Committee,  the  Board
     continued  the  engagement  of KPMG  Peat  Marwick  LLP,  certified
     public accountants, as  independent auditors for the  calendar year
     ending December 31, 1995, and has unanimously recommended  that the
     stockholders   ratify  that   action.   A   formal   statement   by
     representatives of KPMG  Peat Marwick LLP  is not  planned for  the
     annual meeting;   however, as  in years past,  such representatives
     are expected  to be  present during the  meeting and to  respond to
     appropriate questions.

          VOTE REQUIRED.    A  majority of  the  votes cast  during  the
     meeting,  a  quorum  being  present,  is  required  to  ratify  the
     engagement of independent auditors.
     
     THE  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS A  VOTE  FOR
     RATIFICATION.



     III.                   STOCKHOLDER PROPOSALS

          Neither the Board  nor management knows  of any matters  other
     than  those  items  set forth  above  that  will  be presented  for
     consideration  during the 1995  annual meeting.   However, if other
     matters should  properly come  before the meeting,  it is  intended
     that the persons named  in the  proxies will vote,  act and consent
     in accordance with  their best judgment  with respect  to any  such
     matters.

          Stockholder proposals  submitted  for inclusion  in  INTERCO's
     proxy materials  for the 1996 annual meeting should be addressed to
     the  Secretary  of  INTERCO  and  must  be  received  at  INTERCO's
     executive offices not later  than November 24, 1995.   Upon receipt
     of any  such proposal,  INTERCO will  determine whether  or not  to
     include such  proposal in  the proxy  statement and  proxy form  in
     accordance with  SEC  regulations  governing  the  solicitation  of
     proxies.

                                     By order of the Board of Directors,

                                              /s/ D. A. Patterson

                                     Duane A. Patterson,
                                     Vice-President and Secretary



     St. Louis, Missouri, March 22, 1995.<PAGE>
                                
                           INTERCO INCORPORATED
               Proxy for 1995 Annual Meeting of Stockholders
            Proxy Solicited on Behalf of the Board of Directors

      The undersigned hereby appoints M. S.  Gross, R. B. Loynd and D. A.
  P   Patterson,  and each of them  with power of  substitution, proxy or
  R   proxies to represent  the undersigned,  and to vote  all shares  of
  O   Common  Stock the  undersigned would  be entitled  to vote,  at the
  X   Annual Meeting of  Stockholders of INTERCO INCORPORATED to  be held
  Y   on April  27, 1995, and at any adjournment thereof,  upon the items
      set forth in  the proxy  statement for the  meeting and  identified
      below.     
      
                    The Board of Directors recommends a vote FOR

I.    Election of Directors                           (Change of Address)
Nominees:L. D. Black, M. S. Gross, J. J. Hannan,      __________________
         J. J. Harris, B. A. Karsh, J. H. Kissick,    __________________  
         D. E. Lasater, L. M. Liberman and R. B. Loynd__________________
                                                      (If you have written
II.   Ratification of Selection of Auditors           in the above space,
                                                      please mark the
III.  In their discretion, upon such other matters    corresponding box
      as may properly come before the meeting.        on the reverse of
                                                      this card.)
                                                         /------------/
Please specify your choices by marking the appropriate   /See Reverse /
boxes on the reverse side and return promptly.           /    Side    / 
                                                         /------------/
     
INTERCO INCORPORATED                               SHARES IN YOUR NAME       
Proxy for 1995 Annual Meeting

                                                             
1. Election of   FOR  WITHHELD  II.  Ratification  FOR  AGAINST  ABSTAIN
   Directors                         of Selection
   (see reverse) [ ]    [ ]          of Auditors   [ ]    [ ]      [ ]
    
                                                                      

   FOR, except vote withheld from the following nominee(s):
   _____________________________________________
   
                                                 Please mark your votes as 
                                             [X] shown to the left.
                                     
                                                            Change
                                                               of   [ ]
                                                            Address


   SIGNATURE(S) _______________________________      DATE_____________
                          

   SIGNATURE(S) _______________________________      DATE _____________
                (Please sign exactly as name appears above. Executors,
                Administrators, Trustees, Etc., should so indicate.)<PAGE>



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