AMERICAN GENERAL CORP /TX/
8-K, 1994-12-01
LIFE INSURANCE
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549



                                   FORM 8-K

                                CURRENT REPORT



                    Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934



     Date of Report (Date of earliest event reported):  November 30, 1994



                         AMERICAN GENERAL CORPORATION
            (Exact name of registrant as specified in its charter)



           Texas                 1-7981               74-0483432
      (State or other        (Commission File         (IRS Employer
      jurisdiction of            Number)              Identification
      incorporation)                                    Number)


                 2929 Allen Parkway, Houston, Texas     77019
             (Address of principal executive offices)   (Zip Code)



     Registrant's telephone number, including area code:   (713) 522-1111

                                                                               
                                                                               
                                                                               
    
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Item 5.     Other Events.

            (a)  American General Corporation (the "company") and American
      Brands, Inc. issued a joint News Release dated November 30, 1994,
      announcing the signing of a definitive agreement under which the company
      will acquire The Franklin Life Insurance Company, a wholly-owned life
      insurance subsidiary of American Brands, Inc., for $1.17 billion in
      cash.

            (b)  On November 30, 1994, Standard & Poors, Inc. ("S&P") and Duff
      & Phelps Credit Rating Co. ("Duff & Phelps") announced that they were
      downgrading certain of the company's debt securities.

            S&P lowered its ratings on the company's senior unsecured notes
      from double-"A" to double-"A"-minus and its subordinated debt from
      double-"A"-minus to single-"A"-plus.  S & P further stated that ratings
      on the company, American General Finance Corporation, the company's life
      insurance units and related entities remain on CreditWatch with negative
      implications where they were placed on October 20, 1994.  Additionally,
      S&P assigns its "A-1"-plus rating on American General Capital Services
      Inc.'s commercial paper.  This rating also is placed on CreditWatch.

            Duff & Phelps stated that it has lowered its rating on the
      company's senior debt from "AA" to "AA-" and reaffirmed the company's
      commercial paper rating of Duff 1+.  In addition, Duff & Phelps has
      removed the company's senior debt and commercial paper ratings from
      Rating Watch where they were placed on August 3, 1994.


Item 7.     Financial Statements and Exhibits.

      (c)   Exhibits.

            Exhibit Number

            99    News Release dated November 30, 1994, announcing that the
                  company and American Brands, Inc. have signed a definitive
                  agreement under which the company will acquire The Franklin
                  Life Insurance Company, a wholly-owned life insurance
                  subsidiary of American Brands, Inc., for $1.17 billion in
                  cash.












                                      -2-
<PAGE>






                                   SIGNATURE



            Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this Report to be signed on its behalf by
the undersigned thereunto duly authorized.  

                                    AMERICAN GENERAL CORPORATION



Dated:  November 30, 1994           By:   /s/ AUSTIN P. YOUNG        
                                          Senior Vice President and
                                                Chief Financial Officer






































                                      -3-
<PAGE>






                                   SIGNATURE



            Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this Report to be signed on its behalf by
the undersigned thereunto duly authorized.  

                                    AMERICAN GENERAL CORPORATION



Dated:  November 30, 1994           By:                                        
 
                                          Austin P. Young
                                          Senior Vice President and
                                                Chief Financial Officer




































                                      -2-
<PAGE>






                                 EXHIBIT INDEX



Exhibit
Number                                        Description                      
                            

  99        News Release dated November 30, 1994, announcing that the company
            and American Brands, Inc. have signed a definitive agreement under
            which the company will acquire The Franklin Life Insurance
            Company, a wholly-owned life insurance subsidiary of American
            Brands, Inc., for $1.17 billion in cash.
<PAGE>








                                                                         94-34

                        Robert D. Mrlik        or     John E. Pluhowski
                        Vice President -              Director - Corporate
                        Investor Relations            Communications
                        (713) 831-1137                (713) 831-1149

FOR IMMEDIATE RELEASE

 AMERICAN GENERAL TO ACQUIRE THE FRANKLIN LIFE INSURANCE COMPANY FROM AMERICAN
                                 BRANDS, INC.

      Houston, November 30,  1994 -- American  General Corporation  (NYSE:AGC)
and American Brands, Inc. (NYSE:AMB) today jointly announced the  signing of a
definitive agreement, under which American  General will acquire The  Franklin
Life Insurance  Company, a wholly-owned life insurance  subsidiary of American
Brands  for $1.17  billion in  cash.   The  transaction, which  is subject  to
requisite regulatory approvals,  is expected to close in the  first quarter of
1995.
      Franklin Life,  with assets of $7.4 billion  and life insurance in force
of $35 billion, is a leading provider of individual life insurance to families
throughout the United States. Together with its subsidiaries, the company also
markets group life  insurance, annuities, disability  income, universal  life,
and  variable universal  life.   Franklin  Life's  career agency  sales  force
includes  more  than  3,000  agents  operating  through  34  regional offices.
American  General  plans  to  continue  to  operate  Franklin  Life  from  its
headquarters in Springfield, Illinois, where it was founded in 1884.
      The  combination of Franklin Life and the life insurance subsidiaries of
American General will  have assets of $22 billion and  life insurance in force
of  $128 billion, and will  rank among the nation's top  10 largest stock life
insurance  companies.  Both companies  share a common  commitment to providing
personalized financial  services to middle-income households  through a career
distribution system.
      In commenting on  the transaction,  Harold S. Hook,  chairman and  chief
executive  officer  of  American General,  said,  "We  have  long admired  The
Franklin, and in particular, their outstanding agency force.  Franklin Life is
a  solid  strategic  fit and  the  combination  reinforces American  General's
commitment to  ordinary life insurance.   We expect the transaction to be non-
dilutive to earnings in the first year,  to add value for shareholders, and to
benefit the employees, agents, and customers of both companies." 
         

                                   - more -


                                   * * * * *
      American  General is  one  of the  nation's  largest consumer  financial
services  organizations with assets of more than $45 billion and shareholders'
equity of $4.0 billion.  Headquartered in Houston, it is a leading provider of
retirement annuities,  consumer loans, and  life insurance.   American General
Corporation common stock is listed on the New York, Pacific, London, and Swiss
stock exchanges.
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