AMERICAN GENERAL CORP /TX/
11-K, 1997-06-24
LIFE INSURANCE
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                             _____________________


                                   FORM 11-K

                                 ANNUAL REPORT


                       Pursuant to Section 15(d) of the
                        Securities Exchange Act of 1934

                             _____________________


          [X]     ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                          SECURITIES EXCHANGE ACT OF 1934.

                  For the fiscal year ended December 31, 1996

                                      OR

          [ ]     TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
                          SECURITIES EXCHANGE ACT OF 1934. 

            For the transition period from _______ to ______


                         Commission file number 1-7981



                            Full title of the Plan:

             AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN



        Name of the issuer of the securities held pursuant to the Plan
              and the address of its principal executive office:


                         AMERICAN GENERAL CORPORATION
                              2929 Allen Parkway
                             Houston, Texas  77019





<PAGE>
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

DECEMBER 31, 1996



Audited Financial Statements

   Report of Independent Auditors .........................................  1
   Statements of Net Assets Available for Benefits ........................  2
   Statements of Changes in Net Assets Available for Benefits .............  4
   Notes to Financial Statements ..........................................  6


Schedules

   Assets Held for Investment ............................................. 12
   Reportable Transactions ................................................ 13


Signature Page ............................................................ 14


Appendix:  Consent of Independent Auditors ................................ 16



<PAGE>
<PAGE>









                                       Report of Independent Auditors


Administrative Board
American General Employees' Thrift and Incentive Plan

We  have audited  the  accompanying statements  of  net assets  available  for
benefits of the  American General  Employees' Thrift and  Incentive Plan  (the
Plan) as of December 31, 1996 and  1995, and the related statements of changes
in  net  assets available  for  benefits  for the  years  then  ended.   These
financial statements are  the responsibility  of the Plan's  management.   Our
responsibility is to express an opinion on these financial statements based on
our audits.

We  conducted  our  audits  in  accordance  with generally  accepted  auditing
standards.   Those  standards require that  we plan  and perform  the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made by  management, as  well as  evaluating the  overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the financial statements referred to above present  fairly, in
all material  respects, the net assets  available for benefits of  the Plan at
December 31, 1996  and 1995, and the  changes in its net  assets available for
benefits  for  the years  then ended,  in  conformity with  generally accepted
accounting principles.

Our  audits  were performed  for  the purpose  of  forming an  opinion  on the
financial  statements  taken  as  a  whole.    The  accompanying  supplemental
schedules of assets held for investment as of December 31, 1996 and reportable
transactions for the  year then ended are presented for  purposes of complying
with  the  Department  of Labor's  Rules  and  Regulations  for Reporting  and
Disclosure under the Employee Retirement Income Security Act of 1974,  and are
not  a  required  part  of  the  financial  statements.    The  specific  fund
information in  the statements  of net assets  available for benefits  and the
statements of  changes in net assets  available for benefits is  presented for
purposes  of additional  analysis  rather  than  to  present  the  net  assets
available for  benefits and changes  in net assets  available for  benefits of
each fund.  The supplemental schedules and specific fund information have been
subjected  to the  auditing procedures applied  in our audit  of the financial
statements and, in our opinion, are  fairly stated in all material respects in
relation to the financial statements taken as a whole.

                                                             ERNST & YOUNG LLP

Houston, Texas
June 3, 1997



                                     - 1 -
<PAGE>
    <TABLE>AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
    AT DECEMBER 31, 1996

    In thousands, except share amounts
    <CAPTION>
                                                                                                        Non-
                                                                                                    Participant
                                                                    Participant Directed              Directed 
                                                                                  Asset     Equity
                                                          Stock       Cash     Allocation   Index      Stock
                                                          Fund        Fund        Fund       Fund      Fund         Total
    <S>
                                                          <C>        <C>         <C>       <C>       <C>          <C>
    Assets
      Investments
        American General Corporation common
          stock (3,959,169 shares) ...................    $53,016    $  -        $ -       $  -      $108,815     $161,831
        American General Life Insurance Company
          deposit administration group annuity
          contract ...................................       -        57,606       -          -          -          57,606
        American General Series Portfolio Company -
          Timed Opportunity Fund (702,080 shares) ....       -          -         8,158       -          -           8,158
        American General Series Portfolio Company -
          Stock Index Fund (509,096 shares) ..........       -          -          -        11,587       -          11,587
        Short-term investments .......................        335        603        171        366        687        2,162
          Total investments ..........................     53,351     58,209      8,329     11,953    109,502      241,344
      Receivables
        Interfund transfers ..........................       -         8,179       -           453       -           8,632
        Other ........................................          1          2          1          1          3            8
          Total assets ...............................     53,352     66,390      8,330     12,407    109,505      249,984

    Liabilities
      Payables
        Forfeitures ..................................       -          -          -          -            99           99
        Excess contribution refunds ..................        180        316       -            93        639        1,228
        Excess contribution forfeitures ..............       -          -          -          -            67           67
        Interfund transfers ..........................        302       -         8,330       -          -           8,632
        Other ........................................          4         14       -          -             6           24
          Total liabilities ..........................        486        330      8,330         93        811       10,050

    Net assets available for benefits ................    $52,866    $66,060     $ -       $12,314   $108,694     $239,934

                                                                - 2 -
<PAGE>
    The accompanying notes are an integral part of these financial statements.










































                                                                - 3 -
<PAGE>
    
</TABLE>
<TABLE>AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
    AT DECEMBER 31, 1995

    In thousands, except share amounts
    <CAPTION>
                                                                                                        Non-
                                                                                                    Participant
                                                                    Participant Directed              Directed 
                                                                                 Asset      Equity
                                                          Stock       Cash    Allocation    Index      Stock
                                                          Fund        Fund       Fund        Fund      Fund         Total
    <S>

                                                         <C>         <C>         <C>       <C>        <C>         <C>
    Assets
      Investments
        American General Corporation common
          stock (3,994,776 shares) ...................   $45,743     $  -        $ -       $  -       $93,575     $139,318
        American General Life Insurance Company
          deposit administration group annuity
          contract ...................................      -         53,287       -          -          -          53,287
        American General Series Portfolio Company -
          Timed Opportunity Fund (581,050 shares) ....      -           -         7,037       -          -           7,037
        American General Series Portfolio Company -
          Stock Index Fund (357,525 shares) ..........      -           -          -         6,804       -           6,804
        Short-term investments .......................       225         639         58        106        478        1,506
          Total investments ..........................    45,968      53,926      7,095      6,910     94,053      207,952
      Receivables
        Interfund transfers ..........................      -            298          6         55       -             359
        Other ........................................         2           4       -             1        161          168
          Total assets ...............................    45,970      54,228      7,101      6,966     94,214      208,479

    Liabilities
      Payables
        Forfeitures ..................................      -           -          -          -            92           92
        Excess contribution refunds ..................        12         141         32         51        724          960
        Excess contribution forfeitures ..............      -           -          -          -            14           14
        Purchase of securities .......................        52        -          -          -           112          164
        Interfund transfers ..........................       349        -            10       -          -             359
        Other ........................................         4           9       -          -             7           20
          Total liabilities ..........................       417         150         42         51        949        1,609


                                                                - 4 -
<PAGE>
    Net assets available for benefits ................   $45,553     $54,078     $7,059    $ 6,915    $93,265     $206,870

    The accompanying notes are an integral part of these financial statements.








































                                                                - 5 -
<PAGE>
    
</TABLE>
<TABLE>AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
    FOR THE YEAR ENDED DECEMBER 31, 1996

    In thousands, except share amounts
    <CAPTION>

                                                                                                           Non-
                                                                                                       Participant
                                                                       Participant Directed              Directed 
                                                                                    Asset     Equity
                                                             Stock      Cash     Allocation   Index       Stock
                                                             Fund       Fund        Fund       Fund       Fund       Total
    <S>

                                                           <C>         <C>         <C>       <C>       <C>          <C>
    Additions to net assets
      Investment income
        Dividends ....................................     $ 1,700     $  -        $1,139    $   256   $  3,489     $  6,584
        Interest .....................................          10       3,729          3          6         21        3,769
        Net appreciation (depreciation) in fair value
          of investments .............................       5,796          47       (323)     1,642     17,726       24,888
          Total investment income ....................       7,506       3,776        819      1,904     21,236       35,241
      Contributions
        Companies' ...................................        -           -          -            -       7,651        7,651
        Participants' ................................       4,000       6,224      1,302      2,259       -          13,785
          Total contributions ........................       4,000       6,224      1,302      2,259      7,651       21,436
            Total additions ..........................      11,506      10,000      2,121      4,163     28,887       56,677

    Deductions from net assets
      Benefits
        American General Corporation common stock
          (108,178 shares) ...........................       1,277        -           -         -         2,621        3,898
        Cash .........................................       1,647       5,913        714        604     10,279       19,157
      Forfeitures ....................................        -           -           -         -           558          558
            Total deductions .........................       2,924       5,913        714        604     13,458       23,613

    Interfund transfers ..............................      (1,269)      7,895     (8,466)     1,840       -            -   

            Net increase (decrease) ..................       7,313      11,982     (7,059)     5,399     15,429       33,064

    Net assets available for benefits
            Beginning of year ........................      45,553      54,078      7,059      6,915     93,265      206,870

                                                                - 6 -
<PAGE>
            End of year ..............................     $52,866     $66,060     $ -       $12,314   $108,694     $239,934
    The accompanying notes are an integral part of these financial statements.









































                                                                - 7 -
<PAGE>
    
</TABLE>
<TABLE>AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
    FOR THE YEAR ENDED DECEMBER 31, 1995

    In thousands, except share amounts
    <CAPTION>

                                                                                                        Non-
                                                                                                       Participant
                                                                       Participant Directed              Directed 
                                                                                    Asset      Equity
                                                             Stock       Cash    Allocation    Index      Stock
                                                             Fund        Fund       Fund        Fund      Fund       Total
    <S>

                                                            <C>        <C>         <C>       <C>        <C>        <C>
    Additions to net assets
      Investment income
        Dividends ....................................      $ 1,574    $  -        $  372    $   253    $ 3,345    $  5,544 
        Interest .....................................            9      3,367          1          2         19       3,398 
        Net appreciation in fair value of investments.        8,315       -           966      1,349     17,769      28,399 
          Total investment income ....................        9,898      3,367      1,339      1,604     21,133      37,341 
      Contributions
        Companies' ...................................         -          -          -          -         8,023       8,023 
        Participants' ................................        4,097      6,936      1,169      1,604       -         13,806 
          Total contributions ........................        4,097      6,936      1,169      1,604      8,023      21,829 
            Total additions ..........................       13,995     10,303      2,508      3,208     29,156      59,170 

    Deductions from net assets
      Benefits
        American General Corporation common stock
          (156,288 shares) ...........................        1,890       -          -          -         2,834       4,724 
        Cash .........................................        2,235      4,387        469        715      7,576      15,382 
      Forfeitures ....................................         -          -          -          -           410         410 
            Total deductions .........................        4,125      4,387        469        715     10,820      20,516 

    Interfund transfers ..............................       (2,157)     1,698        (20)       479       -           -    

            Net increase .............................        7,713      7,614      2,019      2,972     18,336      38,654 

    Net assets available for benefits
            Beginning of year ........................       37,840     46,464      5,040      3,943     74,929     168,216 
            End of year ..............................      $45,553    $54,078     $7,059    $ 6,915    $93,265    $206,870 

                                                                - 8 -
<PAGE>
    The accompanying notes are an integral part of these financial statements.
    </TABLE>









































                                                    - 9 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

NOTES TO FINANCIAL STATEMENTS


NOTE A--SIGNIFICANT ACCOUNTING POLICIES

The American General Employees' Thrift and Incentive Plan (the Plan) financial
statements  are  prepared in  conformity  with  generally accepted  accounting
principles.

Investments in  American General  Corporation (American General)  common stock
are reported at fair value based on  published market prices.  Fair values  of
other  investments not having an  established market are  reported as follows:
1) investment  in American  General Life  Insurance Company  (American General
Life) deposit administration  group annuity contract,  at contract value  (see
Note C);   2)  investments in  the American  General Series Portfolio  Company
(AGSPC) Timed  Opportunity and Stock Index  Funds, at net asset  value; and 3)
short-term  investments, at cost  which approximates fair value.   AGSPC is an
open-end management investment company  (mutual fund) whose investment adviser
is  The Variable Annuity Life  Insurance Company (VALIC).   VALIC and American
General Life are wholly owned subsidiaries of American General.

Purchases  and sales  of  securities  are  recorded  on  a  trade-date  basis.
Dividends are recorded as income on ex-dividend dates, and  interest income is
recorded using the accrual method of accounting.

Contributions are  recorded  as  additions  to  net assets  on  the  date  the
contributions become payable to the Plan.

Interfund  transfers  are  recorded   at  the  market  value  of   the  amount
transferred.

Benefits paid to  participants are  recorded upon distribution  at the  market
value of the assets distributed.

The preparation of  financial statements requires management to make estimates
and  assumptions  that  affect   (1)  the  reported  amounts  of   assets  and
liabilities, (2) disclosures of contingent assets and liabilities, and (3) the
reported  amounts of  revenues  and  expenses  during the  reporting  periods.
Actual results could differ from those estimates.


NOTE B--DESCRIPTION OF THE PLAN

The  following  description of  the  Plan provides  only  general information.
Participants should refer to the Plan document for a more complete description
of the Plan's provisions.
<PAGE>











                                    - 10 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN
                                                                            
NOTES TO FINANCIAL STATEMENTS--Continued


NOTE B--DESCRIPTION OF THE PLAN--Continued

General

The  Plan, which is subject  to certain provisions  of the Employee Retirement
Income Security Act of 1974 (ERISA), is a defined contribution plan offered to
eligible  employees of American General  and certain of  its subsidiaries (the
Companies).  Salaried employees  are eligible to participate in the  Plan upon
the earlier  of completion of one year of service or attainment of age thirty-
five.  Non-salaried employees who have completed one thousand hours of service
in one service year and have attained age twenty-one are  eligible to partici-
pate in the Plan.  The Plan provides for participant elective salary deferrals
(participant  pretax contributions) in  accordance with Section  401(k) of the
Internal Revenue Code of 1986, as amended (IRC).

The cost of administering the Plan is paid by the Companies.

The Plan's investments are held in a bank-administered trust fund.

Investment Options

Participants may direct their employee contributions in one of four funds or a
combination of two funds.  These funds, designated on the financial statements
as participant  directed,  invest  in:  1)  shares of American  General common
stock  (Stock Fund); 2) a deposit administration group annuity contract issued
by American General Life (Cash Fund); 3) shares of the AGSPC Timed Opportunity
Fund  (Asset Allocation  Fund); or  4) shares  of the  AGSPC Stock  Index Fund
(Equity Index Fund).   The Companies' contributions are invested solely in the
non-participant  directed portion  of the  Stock Fund.   Refer  to Note  G for
changes in the Plan's investment options for 1997.

Amounts which have not yet been used to purchase investments  in either common
stock, the deposit administration contract,  the AGSPC Timed Opportunity Fund,
or  the AGSPC Stock Index Fund are  temporarily invested in short-term invest-
ments.  Income from these short-term investments is allocated to Plan partici-
pants based on current contributions.

Contributions

Employees who  elect to participate may contribute, on a pretax basis, a basic
amount ranging from  one to six percent  of base pay and  an additional amount
ranging  from one  to ten  percent of  base pay,  subject to  the contribution
limitations  discussed below.  The Companies contribute an amount ranging from
50 percent to 100 percent  of the employee's basic contribution  as determined
annually by the Personnel  Committee of the American  General Board of  Direc-
tors.









                                    - 11 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE B--DESCRIPTION OF THE PLAN--Continued

Participants may  change their contribution  rate and investment  election for
future  contributions,  as well  as  transfer all  or  part of  their employee
account  balances among  funds, no  more than  once each  month.   All changes
except transfers  are effective on  the first day  of the first  pay period of
each month.  Transfers are effective on the last business day of the month the
request is received.

Contribution Limitations

For 1996 and  1995, the  total amount of  participant pretax contributions  is
limited to $9,500 and $9,240, respectively.  Additionally, the total amount of
annual participant and company  contributions (including forfeitures) must not
exceed the lesser of  25 percent of compensation or $30,000.   During 1996 and
1995,  the total amount of base pay that  can be used in determining contribu-
tions under the Plan is $150,000.  

ERISA and the IRC provide  that qualified plans, such as the  American General
Employees' Thrift and Incentive  Plan, cannot discriminate in favor  of highly
compensated  individuals.    Certain  highly compensated  individuals  may  be
required to receive refunds of any contributions in excess of the IRC Sections
401(k) and (m)  limits and  all earnings attributable  to such  contributions.
Highly   compensated  individuals   are   not  allowed   to  make   additional
contributions  if   such  contributions  will  adversely   affect  the  Plan's
nondiscrimination test under Sections 401(k) and (m).

Amounts in excess of the  limits discussed above are designated on  the state-
ment  of net  assets  as "Payables  - Excess  contribution  refunds" and  were
refunded  within 2-1/2  months of  the Plan's  year end.   "Payables  - Excess
contribution forfeitures" represent the  nonvested excess contributions of the
Companies and are available to reduce future company contributions.

Participant Accounts

Each participant's  account is credited  with the participant's  and Company's
contributions  and  an  allocation of  Plan  earnings.    Allocations of  Plan
earnings are based on participants' account balances.  The benefit  to which a
participant is entitled is the benefit that can be provided from the particip-
ant's vested account.

Vesting

Participants are  immediately vested in their contributions  plus the earnings
thereon.   Participants obtain a  vested interest in  the Companies' contribu-
tions  and the earnings thereon  at the rate of two  percent per month of plan
participation after one year of service. In addition, participants will become
100  percent vested  in  the Companies'  contributions upon  their retirement,
attainment of age 65, total disability, or death.






                                    - 12 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE B--DESCRIPTION OF THE PLAN--Continued

Payment of Benefits

Upon  termination of service, and if consented to by the participant (required
only if  the total value,  both vested and  nonvested, of the  account exceeds
$3,500 and  the participant is  under age  65), a participant  will receive  a
distribution equal  to the vested  value of  his or  her account.   A  minimum
distribution must be made  after a participant reaches age  70-1/2, regardless
of whether service has been terminated.

Forfeitures

Participants terminating  employment forfeit  their nonvested interest  in the
Companies' contributions on the earlier of (1) the distribution of  the entire
nonforfeitable  portion of  their account  or (2) upon  incurring a  period of
severance equal to five  consecutive one-year breaks in service.   Forfeitures
are available to reduce the Companies' future contributions.  Participants who
terminate and  are reemployed  with a  participating company  before incurring
five consecutive one-year breaks in service are entitled to their nonvested or
forfeited  amounts,  subject  to certain  provisions  as  stated  in the  Plan
document.

Plan Members

At December 31, 1996, 6,274 active employees were contributing to the Plan.


NOTE C--INVESTMENT CONTRACT WITH INSURANCE COMPANY

The Plan maintains an investment contract with American General Life, a wholly
owned subsidiary  of  American  General.   The  deposit  administration  group
annuity contract is valued  at contract value, which approximates  fair value,
and represents contributions under the contract, plus interest at the contract
rate, less funds used  to pay benefits.   The guaranteed  minimum rate of  the
contract is reset annually by American General Life,  effective the first full
pay period in April.

The contract had a guaranteed minimum rate of 6.60% from April 1, 1995 through
April  12, 1996;  effective April  13, 1996,  the rate  changed to  6.00%, and
effective April 12, 1997,  the rate changed to 6.25%.   Any earnings in excess
of the guaranteed minimum rate are credited to the participants.

The  effective earned  yield is calculated  based on  the calendar  year.  The
effective earned yield of the investment  contract for 1996 and 1995 was 6.87%
and 6.88%, respectively.









                                    - 13 -
<PAGE>



NOTE D--PLAN TERMINATION

Although they  have not expressed any intent to do  so, the Companies have the
right under the  Plan to discontinue  their contributions at  any time and  to
withdraw from the  Plan subject to the provisions  of ERISA.  In the  event of
Plan  termination,  participants  will  become 100  percent  vested  in  their
accounts. 





















































                                    - 14 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE E--RECONCILIATION OF FINANCIAL STATEMENTS TO FORM 5500

Benefits processed and  approved for payment, but not paid  as of December 31,
are recorded on Form 5500 but not in the financial statements.

The following is a reconciliation of net assets available for benefits per the
financial statements to Form 5500:

  At December 31, 

  In thousands

                                                          1996         1995  
  Net assets available for benefits
    per the financial statements .....................  $239,934     $206,870 
  Benefits payable to withdrawing participants .......    (1,683)        (777)
    Net assets available for benefits per Form 5500 ..  $238,251     $206,093 


The following  is a reconciliation  of benefits paid  to participants  per the
financial statements to Form 5500:

  In thousands
                                                            Year Ended    
                                                         December 31, 1996

  Benefits paid to participants per the
    financial statements 
      American General Corporation common stock ......        $ 3,898     
      Cash ...........................................         19,157     
        Total benefits paid to participants per the
          financial statements .......................         23,055     
  Benefits payable to withdrawing participants at
    year end .........................................          1,683     
  Benefits payable to withdrawing participants
    at beginning of year .............................           (777)    
        Benefits paid to participants per Form 5500 ..        $23,961     


NOTE F--FEDERAL INCOME TAXES

Based  on a favorable determination letter  dated August 3, 1995, the Internal
Revenue Service has ruled that the Plan, as restated and amended, is qualified
under Section  401(a) of the IRC  and, therefore, exempt  under Section 501(a)
from federal  income taxes.    The Plan  has been amended  since receiving the
determination letter (see Note G).  However, the Plan's administrators believe
that  the Plan is designed and is  currently being operated in compliance with
the applicable requirements of the IRC.







                                    - 15 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE G--SUBSEQUENT EVENT

Effective January 1, 1997, the Plan  was restated and amended.  The amendments
include increased  investment options for participants in  four new funds:  1)
The  Templeton Foreign  Fund (International  Fund), 2)  Putnam OTC  & Emerging
Growth  Fund (Small-Cap  Fund), 3)  AGSPC Growth  Fund (Mid-Cap Fund),  and 4)
Vanguard  Fixed Income Securities  Fund - Long-Term  Corporate Portfolio (Bond
Fund).    The  AGSPC  Timed  Opportunity  Fund  (Asset  Allocation  Fund)  was
liquidated at  December 31, 1996 and  is no longer available  as an investment
option.  In addition, participants age 60 or over can direct the investment of
their employer  matching contributions  to any  of the available  funds.   The
amendments include participant loan provisions.

Effective  January 1,  1997, the  Franklin Life  Insurance  Company Employees'
401(k) Retirement Plan  (the Franklin Thrift  Plan) was merged into  the Plan.
Assets from the Franklin Thrift Plan totaling approximately $11.4 million were
transferred to the Plan's trust.  Participants of the Franklin Thrift Plan are
eligible to participate in the Plan.





































                                    - 16 -
<PAGE>



AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

ASSETS HELD FOR INVESTMENT

AT DECEMBER 31, 1996


In thousands, except share amounts

                                                                      Fair
        Issuer                      Description            Cost       Value 

American General             3,959,169 shares of         $ 89,247   $161,831
  Corporation*                 common stock

American General Life        Deposit administration        57,606     57,606
  Insurance Company*           group annuity contract

American General Series      702,080 shares of AGSPC        7,454      8,158
  Portfolio Company*           Timed Opportunity Fund


American General Series      509,096 shares of AGSPC        8,595     11,587
  Portfolio Company*           Stock Index Fund

State Street Bank            Short-term investments
  & Trust Company*             in money-market fund         2,162      2,162

                                                         $165,064   $241,344



*Party in interest



























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AMERICAN GENERAL EMPLOYEES' THRIFT AND INCENTIVE PLAN

REPORTABLE TRANSACTIONS (A)

FOR THE YEAR ENDED DECEMBER 31, 1996


In thousands, except share amounts and transaction counts

                                                                   Amount of
 Party Involved                       Description                 Transaction

State Street Bank        Purchases of short-term investments in     $29,829
  & Trust Company          336 transactions

State Street Bank        Sales of short-term investments in 228      29,173
  & Trust Company          transactions

(B)                      Purchases of 260,687 shares of American      9,568
                           General Corporation common stock in
                           18 transactions

(B)                      Sales of 188,116 shares of American          6,702
                           General Corporation common stock in
                           11 transactions at a gain of $2,427

(B)                      Distributions of 108,178 shares of           3,898
                           American General Corporation common
                           stock to various individuals who
                           withdrew from or terminated
                           participation in the Plan in 25
                           transactions at a gain of $1,820


(A)  Reportable  transactions are  transactions or  series of  transactions in
     excess of  five  percent of  the  current value  of  Plan assets  at  the
     beginning of  the  year and  are  defined in  Section  2520.103-6 of  the
     Department of Labor's Rules and Regulations.

(B)  Parties involved are  not presented, as  permitted by Section  2520.103-6
     (d)(1)(i) of the Department of Labor's Rules and Regulations.



















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                                   SIGNATURE


Pursuant  to  the requirements  of the  Securities Exchange  Act of  1934, the
American General Employees' Thrift and Incentive Plan Administrative Board has
duly caused this annual  report to be signed on its  behalf by the undersigned
hereunto duly authorized.




                                                   AMERICAN GENERAL EMPLOYEES'
                                                   THRIFT AND INCENTIVE PLAN





June 24, 1997                                      CARL J. SANTILLO           

                                                   Carl J. Santillo, Member of
                                                   the Administrative Board




























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                                   Appendix


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                        Consent of Independent Auditors




We  consent to the incorporation  by reference in  the Registration Statements
(Nos. 33-39200  and 333-13407) pertaining  to the American  General Employees'
Thrift and Incentive  Plan of our report dated  June 3, 1997, with  respect to
the  financial statements  and  schedules of  the American  General Employees'
Thrift and Incentive Plan included  in this Annual Report (Form 11-K)  for the
year ended December 31, 1996.



                                                             ERNST & YOUNG LLP



Houston, Texas
June 23, 1997































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