AMERICAN GENERAL CORP /TX/
11-K, 1997-06-24
LIFE INSURANCE
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                             _____________________


                                   FORM 11-K

                                 ANNUAL REPORT


                       Pursuant to Section 15(d) of the
                        Securities Exchange Act of 1934

                             _____________________


      [X]   ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
                             EXCHANGE ACT OF 1934.

                For the fiscal year ended December 31, 1996

                                      OR

      [ ]   TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934.

                For the transition period from _______ to ______


                         Commission file number 1-7981



                            Full title of the Plan:

              AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN



        Name of the issuer of the securities held pursuant to the Plan
              and the address of its principal executive office:


                         AMERICAN GENERAL CORPORATION
                              2929 Allen Parkway
                             Houston, Texas  77019
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

DECEMBER 31, 1996



Audited Financial Statements

   Report of Independent Auditors ........................................   1
   Statements of Net Assets Available for Benefits .......................   2
   Statements of Changes in Net Assets Available for Benefits ............   3
   Notes to Financial Statements .........................................   4


Schedules

   Assets Held for Investment ............................................   9
   Reportable Transactions ...............................................  10


Signature Page ...........................................................  11


Appendix:  Consent of Independent Auditors ...............................  13
<PAGE>









                                       Report of Independent Auditors



Administrative Board
American General Agents' and Managers' Thrift Plan

We  have audited  the  accompanying statements  of  net assets  available  for
benefits of the American General Agents' and Managers' Thrift Plan (the  Plan)
as of December 31, 1996 and 1995, and the related statements of changes in net
assets  available for  benefits for  the years  then ended.    These financial
statements   are  the   responsibility  of   the   Plan's  management.     Our
responsibility is to express an opinion on these financial statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted auditing
standards.   Those standards  require that  we plan and  perform the  audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An  audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made by  management, as  well as  evaluating the  overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In  our opinion, the financial statements referred to above present fairly, in
all material  respects, the net assets  available for benefits of  the Plan at
December 31,  1996 and 1995, and the  changes in its net  assets available for
benefits  for  the years  then ended,  in  conformity with  generally accepted
accounting principles.

Our  audits were  performed  for the  purpose  of forming  an  opinion on  the
financial  statements  taken  as  a  whole.    The  accompanying  supplemental
schedules of assets held for investment as of December 31, 1996 and reportable
transactions for the year then  ended are presented for purposes of  complying
with  the  Department  of Labor's  Rules  and  Regulations  for Reporting  and
Disclosure  under the Employee Retirement Income Security Act of 1974, and are
not a required part of the  financial statements.  The supplemental  schedules
have  been subjected to  the auditing procedures  applied in our  audit of the
financial statements and,  in our opinion, are  fairly stated in all  material
respects in relation to the financial statements taken as a whole.



                                                             ERNST & YOUNG LLP

Houston, Texas
June 3, 1997





                                      -1-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS

AT DECEMBER 31,



In thousands, except share amounts

                                                             1996        1995 
Assets                                                            
  Investments
    American General Corporation common stock
      (1,849,095 shares in 1996 and 1,866,522 shares
      in 1995) ......................................      $75,582     $65,095
    Short-term investments ..........................          468         630
      Total investments .............................       76,050      65,725
  Receivables .......................................            6           7
        Total assets ................................       76,056      65,732

Liabilities
  Payables
    Forfeitures .....................................           48          81
    Other ...........................................            7          23
        Total liabilities ...........................           55         104

Net assets available for benefits ...................      $76,001     $65,628















The accompanying notes are an integral part of these financial statements.















                                      -2-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

FOR THE YEARS ENDED DECEMBER 31,



In thousands, except share amounts

                                                           1996          1995 
Additions to net assets
  Investment income
    Dividends ......................................     $ 2,440       $ 2,248
    Interest .......................................          16            16
    Net appreciation in fair value of common stock .      11,064        11,955
      Total investment income ......................      13,520        14,219
  Contributions
    Company's ......................................         835         1,031
    Participants' ..................................       4,334         5,291
      Total contributions ..........................       5,169         6,322

        Total additions ............................      18,689        20,541
                                                                              
Deductions from net assets
  Benefits
    American General Corporation common stock
      (60,182 shares in 1996 and 46,318 shares
      in 1995) .....................................       2,207         1,486
    Cash ...........................................       5,917         3,862
  Forfeitures ......................................         192           197
        Total deductions ...........................       8,316         5,545

        Net increase ...............................      10,373        14,996

Net assets available for benefits
  Beginning of year ................................      65,628        50,632

  End of year ......................................     $76,001       $65,628



The accompanying notes are an integral part of these financial statements.
















                                      -3-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

NOTES TO FINANCIAL STATEMENTS


NOTE A--SIGNIFICANT ACCOUNTING POLICIES

The  American General Agents' and  Managers' Thrift Plan  (the Plan) financial
statements  are  prepared in  conformity  with  generally accepted  accounting
principles.

Investments in  American General  Corporation (American General)  common stock
are  reported  at fair  value based  on published  market prices.   Short-term
investments are reported at cost which approximates fair value.  Purchases and
sales  of  securities  are recorded  on  a trade-date  basis.    Dividends are
recorded as income on ex-dividend dates, and interest income is recorded using
the accrual method of accounting.

Contributions  are  recorded  as  additions to  net  assets  on  the  date the
contributions become payable to the Plan.

Benefits paid to  participants are  recorded upon distribution  at the  market
value of the assets distributed.

The preparation of financial statements requires  management to make estimates
and  assumptions  that  affect   (1)  the  reported  amounts  of   assets  and
liabilities, (2) disclosures of contingent assets and liabilities, and (3) the
reported amounts  of  revenues  and expenses  during  the  reporting  periods.
Actual results could differ from those estimates.

Certain prior year amounts have been reclassified to conform with current year
presentation.

NOTE B--DESCRIPTION OF THE PLAN

The following  description  of the  Plan  provides only  general  information.
Participants should refer to the Plan document for a more complete description
of the Plan's provisions.

General

The  Plan, sponsored  by  American General,  is  a defined  contribution  plan
currently  offered  to  eligible  agents  and managers  (sales  employees)  of
American General Life and  Accident Insurance Company (the Company),  a wholly
owned subsidiary of American General, who  have completed one year of service.
The  Plan  provides for  participant  elective  salary deferrals  (participant
pretax  contributions)  in accordance  with  Section  401(k) of  the  Internal
Revenue  Code of  1986, as  amended (IRC).   The  Plan  is subject  to certain
provisions of the Employee Retirement Income Security Act of 1974 (ERISA).

The cost  of  administering the  Plan  is paid  by  American General  and  the
Company.







                                      -4-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE B--DESCRIPTION OF THE PLAN--Continued

Investments

The Plan's investments are held in a bank-administered trust fund.  The Plan's
funds are  invested in shares of  American General common stock.   Funds which
have  not  yet  been  used  to purchase  American  General  common  stock  are
temporarily invested in short-term investments.  Income from these  short-term
investments is allocated to Plan participants based on current contributions.

Contributions

Sales employees  who elect  to participate  contribute, on  a pretax  basis, a
basic amount equal to  three percent of base pay.  Participants  may also make
additional pretax contributions in an amount ranging from one to  nine percent
of base  pay, subject to  the contribution limitations  discussed below.   The
Company contributes an amount equal to one-third of the basic contribution.

Participants  may change  their contribution  percentage two  times each  year
effective on the first day of the first pay period of the month  following the
change.

Contribution Limitations

For  1996 and 1995,  the total amount  of participant  pretax contributions is
limited to $9,500 and $9,240, respectively.  Additionally, the total amount of
annual participant and Company  contributions (including forfeitures) must not
exceed the lesser of  25 percent of compensation or $30,000.   During 1996 and
1995,  the  total  amount  of  base  pay  that  can  be  used  in  determining
contributions under the Plan is $150,000.

ERISA and the IRC provide that qualified plans cannot discriminate in favor of
highly compensated individuals.  Certain highly compensated individuals may be
required to receive refunds of any contributions in excess of the IRC Sections
401(k) and (m)  limits and  all earnings attributable  to such  contributions.
Highly   compensated  individuals   are   not  allowed   to  make   additional
contributions  if   such  contributions  will  adversely   affect  the  Plan's
nondiscrimination test  under Sections 401(k) and  (m).  In 1996  and 1995, no
refunds of contributions were necessary to comply with these laws.

Participant Accounts

Each  participant's account is  credited with the  participant's and Company's
contributions and an allocation of  Plan earnings.  Allocations of  Plan earn-
ings are based on participants' account balances. 

The benefit  to which a  participant is  entitled is the  benefit that can  be
provided from the participant's vested account.






                                      -5-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE B--DESCRIPTION OF THE PLAN--Continued

Vesting

Participants  are immediately vested in  their contributions plus the earnings
thereon.   Participants become  100 percent vested  in the remainder  of their
account after five years of service (as defined in the Plan document).

Payment of Benefits

Upon termination  of service, and if consented to by the participant (required
only if  the total value,  both vested and  nonvested, of the  account exceeds
$3,500 and  the participant is  under age  65), a participant  will receive  a
distribution equal  to the  vested value  of his or  her account.   A  minimum
distribution must be made  after a participant reaches age  70-1/2, regardless
of whether service has been terminated.

Forfeitures

Participants  terminating  employment  forfeit  their  nonvested  interest  in
Company  contributions on the  earlier of (1)  the distribution of  the entire
nonforfeitable portion  of their  account or  (2) upon incurring  a period  of
severance equal to five  consecutive one-year breaks in service.   Forfeitures
are available to reduce future Company contributions. 

Participants  who  terminate  and  are  reemployed  with  the  Company  before
incurring  five consecutive one-year breaks  in service are  entitled to their
nonvested or forfeited  amounts subject to certain provisions as stated in the
Plan document.

Plan Members

At December  31, 1996, 2,217 active  sales employees were  contributing to the
Plan.


NOTE C--PLAN TERMINATION

Although it  has not expressed any intent to do  so, the Company has the right
under the  Plan to discontinue its  contributions at any time  and to withdraw
from  the Plan  subject to  the provisions  of ERISA.   In  the event  of Plan
termination, participants will become 100 percent vested in their accounts.












                                      -6-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE D--RECONCILIATION OF FINANCIAL STATEMENTS TO FORM 5500

Benefits processed and  approved for payment, but not paid  as of December 31,
are recorded on Form 5500 but not in the financial statements.

The following is a reconciliation of net assets available for benefits per the
financial statements to Form 5500:

  At December 31,

  In thousands                                                    
                                                          1996          1995  
  Net assets available for benefits per the
    financial statements ...........................    $76,001       $65,628 
  Benefits payable to withdrawing participants .....       (812)         (397)
    Net assets available for benefits per
      Form 5500 ....................................    $75,189       $65,231 
                                                                  


The  following is a  reconciliation of benefits  paid to participants  per the
financial statements to Form 5500:

  In thousands 
                                                             Year Ended    
                                                          December 31, 1996

  Benefits paid to participants per the financial
    statements  
      American General Corporation common stock ....            $2,207     
      Cash .........................................             5,917     
        Total benefits paid to participants per the
          financial statements .....................             8,124     
  Benefits payable to withdrawing participants
    at year end ....................................               812     
  Benefits payable to withdrawing participants
    at beginning of year ...........................              (397)    

      Benefits paid to participants per Form 5500 ..            $8,539     















                                      -7-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

NOTES TO FINANCIAL STATEMENTS--Continued


NOTE E--FEDERAL INCOME TAXES

Based on a favorable determination  letter dated August 3, 1995, the  Internal
Revenue Service has ruled that the Plan, as restated and amended, is qualified
under  Section 401(a) of the  IRC and, therefore,  exempt under Section 501(a)
from federal  income taxes.   The  Plan has been  amended since  receiving the
determination letter (see Note F).  However, the Plan's administrators believe
that  the Plan is designed and is  currently being operated in compliance with
the applicable requirements of the IRC.


NOTE F--SUBSEQUENT EVENT

Effective January 1, 1997, the Plan was restated and amended.   The amendments
include an increased  range of additional participant  contributions from nine
percent, as discussed in Note B, to thirteen percent.  Participants may change
their contribution percentage  at anytime  during the year,  effective on  the
first day  of the  first pay period  of the  month following  the change.   In
addition,   participants  can   direct  the   investment  of   their  employee
contributions  into  six   new  funds:     1)  The   Templeton  Foreign   Fund
(International Fund), 2) Putnam  OTC & Emerging Growth Fund  (Small-Cap Fund),
3)  American General  Series Portfolio  Company  (AGSPC) Growth  Fund (Mid-Cap
Fund), 4) AGSPC Stock Index Fund (Equity Index Fund), 5) Vanguard Fixed Income
Securities Fund - Long-Term Corporate Portfolio  (Bond Fund), and 6) a deposit
administration group annuity  contract (Cash  Fund).  Participants  age 60  or
older  can direct the investment of their employer matching contributions into
any  of the  available funds.   The amendments  also include  participant loan
provisions and the  acceptance of rollover contributions  from other qualified
plans.

























                                      -8-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

ASSETS HELD FOR INVESTMENT

AT DECEMBER 31, 1996


In thousands, except share amounts

                                                                        Fair  
     Issuer                       Description                Cost       Value 

American General           1,849,095 shares of common      $43,524     $75,582
  Corporation*               stock

State Street Bank          Short-term investments in
 & Trust Company*            money-market fund                 468         468

                                                           $43,992     $76,050

                                                                  

*Party in interest




































                                      -9-
<PAGE>



AMERICAN GENERAL AGENTS' AND MANAGERS' THRIFT PLAN

REPORTABLE TRANSACTIONS (A)

FOR THE YEAR ENDED DECEMBER 31, 1996


In thousands, except share amounts and transaction counts


                                                                  Amount of
  Party Involved                    Description                  Transaction

State Street Bank       Purchases of short-term investments         $7,256
  & Trust Company         in 67 transactions

State Street Bank       Sales or maturities of short-term            7,418
  & Trust Company         investments in 50 transactions

(B)                     Purchases of 141,308 shares of               5,131
                          American General Corporation common
                          stock in 20 transactions

(B)                     Sales of 98,553 shares of American           3,486
                          General Corporation common stock
                          in 11 transactions at a gain of 
                          $1,298

(B)                     Distributions of 60,182 shares of            2,207
                          American General Corporation common
                          stock to various individuals who
                          withdrew from or terminated
                          participation in the Plan in 17
                          transactions at a gain of $1,169




(A)   Reportable transactions  are transactions  or series of  transactions in
      excess of  five percent  of  the current  value of  Plan  assets at  the
      beginning of  the  year and  are defined  in Section  2520.103-6 of  the
      Department of Labor's Rules and Regulations.

(B)   Parties  involved are not presented, as  permitted by Section 2520.103-6
      (d)(1)(i) of the Department of Labor's Rules and Regulations.














                                     -10-
<PAGE>











                                   SIGNATURE


Pursuant  to the  requirements of  the Securities  Exchange Act  of 1934,  the
American General Agents'  and Managers' Thrift  Plan Administrative Board  has
duly caused this annual report  to be signed on its behalf by  the undersigned
hereunto duly authorized.




                                                AMERICAN GENERAL AGENTS' AND
                                                MANAGERS' THRIFT PLAN





June 24, 1997                                   CARL J. SANTILLO              
                                                Carl J. Santillo, Member of
                                                the Administrative Board






























                                     -11-
<PAGE>



























                                   Appendix


































                                     -12-
<PAGE>










                        Consent of Independent Auditors




We  consent to the incorporation  by reference in  the Registration Statements
(Nos. 33-39201 and 333-13401)  pertaining to the American General  Agents' and
Managers' Thrift Plan  of our report dated  June 3, 1997, with  respect to the
financial  statements  and  schedules  of  the American  General  Agents'  and
Managers' Thrift Plan included in this  Annual Report (Form 11-K) for the year
ended December 31, 1996.



                                                             ERNST & YOUNG LLP



Houston, Texas
June 23, 1997
































                                     -13-
<PAGE>


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