INTERNATIONAL DAIRY QUEEN INC
SC 13D, 1997-10-30
GROCERIES & RELATED PRODUCTS
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO 13d-1(a) AND
                 AMENDMENTS THERETO FILED PURSUANT TO 13d-2(a)

                               (Amendment No.  )*

                        International Dairy Queen, Inc.
                                (Name of Issuer)

                             Class B Common Stock
                         (Title of Class of Securities)

                                  45-9373-30-4
                                 (CUSIP Number)

                                Marc D. Hamburg
                            Berkshire Hathaway Inc.
                   1440 Kiewit Plaza, Omaha, Nebraska  68131
                                 (402) 346-1400
                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                October 21, 1997
                         (Date of Event which Requires
                           Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box   [ ].

Note: Six copies of this statement, including all exhibits, should be filed with
the Commission.  See Rule 13d-1(a) for other parties to whom copies are to be
sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
<PAGE>
 
- -----------------------                                  ---------------------
CUSIP NO. 45-9373-30-4          SCHEDULE 13D               PAGE 2 OF 9 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      
      Warren E. Buffett

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [X]
                                                                (b) [_]
                                                    
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      SOURCE OF FUNDS*
 4    
      AF
- ------------------------------------------------------------------------------
      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
 5    ITEMS 2(d) or 2(e)                                                   [_]
 
      N/A
- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 6    
      United States of America

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7   
     NUMBER OF            0 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8
                          2,507,287 (See Item 5)
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    
    REPORTING             0
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH         10
                          2,507,287 (See Item 5)
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11  
      2,507,287 (See Item 5)

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
12                  
                                                                         [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
13    
      31.2%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
14
      IN

- ------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
 
- -----------------------                                  ---------------------
CUSIP NO. 45-9373-30-4          SCHEDULE 13D               PAGE 3 OF 9 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      
      Berkshire Hathaway Inc., 04-2254452

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [X]
                                                                (b) [_]
     
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      SOURCE OF FUNDS*
 4    
      WC
- ------------------------------------------------------------------------------
      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
 5    ITEMS 2(d) or 2(e)                                                   [_]
 
     
- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 6    
      Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7   
     NUMBER OF            0
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8
                          2,507,287 (See Item 5)
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    
    REPORTING             0
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH         10
                          2,507,287 (See Item 5)
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11  
      2,507,287 (See Item 5)

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
12                  
                                                                       [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
13    
      31.2%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
14
      CO

- ------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
 
ITEM 1.  SECURITY AND ISSUER

         This Schedule 13D relates to the Class B Common Stock of International
Dairy Queen, Inc., a Delaware corporation (the "Company").  The principal
executive offices of the Company are located at 7505 Metro Boulevard,
Minneapolis, Minnesota  55439.

ITEM 2.  IDENTITY AND BACKGROUND

         (a)  This statement is filed by:

         Warren E. Buffett (an individual); and

         Berkshire Hathaway Inc., a Delaware corporation ("Berkshire Hathaway").

         Warren E. Buffett owns 39.6% of the Class A Common Stock of Berkshire
Hathaway.  He shares voting and investment power over another 3.1% of such
stock, which is owned by his wife, Susan T. Buffett, and over another 0.3% of
such stock, which is owned by trusts of which he is a trustee but in which he
has no economic interest.

         The Executive Officers and Directors of Berkshire Hathaway are as
follows:

Executive Officers:

Chairman of the Board and                    Warren E. Buffett
   Chief Executive Officer

Vice Chairman                                Charles T. Munger

Vice President, Treasurer and                Marc D. Hamburg
   Chief Financial Officer


Directors:                                   Warren E. Buffett
                                             Charles T. Munger
                                             Susan T. Buffett
                                             Howard G. Buffett
                                             Malcolm G. Chace
                                             Ronald L. Olson
                                             Walter Scott, Jr.
 

         (b)  The principal business addresses of Warren E. Buffett, Berkshire
Hathaway and the Executive Officers and Directors of Berkshire Hathaway are as
follows:
 
              Howard G. Buffett, 1004 East Illinois Street, Assumption, Il 62510

              Susan T. Buffett, 1440 Kiewit Plaza, Omaha, NE 68131

              Warren E. Buffett, 1440 Kiewit Plaza, Omaha, NE 68131
<PAGE>
 
              Malcolm G. Chace, 731 Hospital Trust Bldg., Providence, RI,
              02903

              Marc D. Hamburg, 1440 Kiewit Plaza, Omaha, NE 68131

              Charles T. Munger, 355 South Grand Avenue, Los Angeles, CA 90071

              Ronald L. Olson, 355 South Grand Avenue, Los Angeles, CA 90071

              Walter Scott, Jr., 1000 Kiewit Plaza, Omaha, NE 68131

         (c)  Berkshire Hathaway is a holding company owning subsidiaries
              engaged in a number of diverse business activities, the most
              important of which is the property and casualty insurance business
              conducted on both a direct and reinsurance basis through a number
              of subsidiaries. The investment portfolios of Berkshire Hathaway's
              insurance subsidiaries include meaningful equity ownership
              percentages of other publicly traded companies. Berkshire Hathaway
              publishes a daily and Sunday newspaper in Buffalo, New York. The
              other business activities conducted by Berkshire's subsidiaries
              include the publication and distribution of encyclopedias and
              related educational and instructional material, the manufacture
              and marketing of home cleaning systems and related accessories,
              the manufacture and sale of boxed chocolates and other
              confectionery products, the retailing of home furnishings and fine
              jewelry, the manufacture and distribution of uniforms, the
              manufacture, import, and distribution of footwear, the manufacture
              and distribution of air compressors, air tools and painting
              systems, and the provision of high-technology training to
              operators of aircraft and ships.

              The principal occupation of Warren E. Buffett is Chairman of the
              Board and Chief Executive Officer of Berkshire Hathaway.

              The present principal occupations of the other Executive Officers
              and Directors of Berkshire Hathaway are as follows:

              Howard G. Buffett is Chairman of the Board of The GSI Group, a
              company primarily engaged in the manufacture of agricultural
              equipment

              Susan T. Buffett is a private investor

              Malcolm G. Chace is Chairman of the Board of BankRI, a
              community bank located in Rhode Island

              Marc D. Hamburg is Vice President, Treasurer, and Chief Financial
              Officer of Berkshire Hathaway

              Charles T. Munger is Vice Chairman of the Board of Berkshire
              Hathaway, Chairman of the Board of Blue Chip Stamps and 
<PAGE>
 
              Chairman of the Board and Chief Executive Officer of Wesco
              Financial Corporation (an 80.1%-owned subsidiary of Berkshire
              Hathaway)

              Ronald L. Olson is a partner of the Los Angeles law firm of
              Munger, Tolles & Olson LLP

              Walter Scott, Jr. is Chairman and Chief Executive Officer of Peter
              Kiewit Sons', Inc., a worldwide construction, mining, energy and
              telecommunications company

      (d)     None of the persons on whose behalf this Schedule 13D is filed,
              nor, to the best knowledge of the persons filing this Schedule,
              any of the Executive Officers and Directors of Berkshire Hathaway
              set forth above, have been convicted, during the last five years,
              in a criminal proceeding (excluding traffic violations or similar
              misdemeanors).

      (e)     None of the persons on whose behalf this Schedule 13D is filed,
              nor, to the best knowledge of the persons filing this Schedule,
              any of the Executive Officers and Directors of Berkshire Hathaway
              set forth above, have, during the last five years, been party to a
              civil proceeding resulting in a judgment, decree or final order
              relating to any violation of federal or state securities laws.

      (f)     The natural person on whose behalf this Schedule 13D is filed,
              and, to the best knowledge of the persons filing this Schedule,
              each of the Executive Officers and Directors of Berkshire Hathaway
              listed above, are citizens of the United States.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

         As further set forth in response to Item 4 below, on October 21, 1997,
Berkshire Hathaway, QDI, Inc. (a newly-formed, wholly-owned subsidiary of
Berkshire Hathaway) and the Company entered into an Agreement and Plan of Merger
(the "Merger Agreement") pursuant to which Berkshire Hathaway will acquire the
Company by means of a merger (the "Merger") of the Company with and into QDI,
Inc.

         In conjunction with the execution of the Merger Agreement, and in order
to induce Berkshire Hathaway to enter into the Merger Agreement, certain of the
principal holders of the outstanding Class B Common Stock of the Company, which
is the only outstanding class of stock entitled to vote on the Merger, entered
into a Shareholders' Agreement (the "Shareholders' Agreement") with Berkshire
Hathaway pursuant to which such shareholders agreed, among other things, to vote
their shares in favor of the Merger and the other transactions contemplated by
the Merger Agreement and against any alternative transaction.  Under the terms
of the Shareholders' Agreement, Berkshire Hathaway is obligated to indemnify the
shareholders executing the Shareholders' Agreement against losses and
liabilities arising out of their execution, delivery and performance of the
Shareholders' Agreement.  Berkshire Hathaway did not make, or agree to make, any
other payment to any of the shareholders executing the Shareholders' Agreement
in order to induce them to
<PAGE>
 
enter into the Shareholders' Agreement. Such shareholders, like all of the
Company's other shareholders, will receive the merger consideration specified in
the Merger Agreement upon consummation of the Merger. Berkshire Hathaway will
use internally generated funds and newly issued shares of its Class A and Class
B Common Stock to consummate the transactions contemplated by the Merger.

ITEM 4.  PURPOSE OF TRANSACTION

         As noted above, Berkshire Hathaway has agreed to acquire the Company by
means of a merger of the Company with and into Berkshire Hathaway's wholly-owned
subsidiary, QDI, Inc.  Under the terms of the Merger Agreement, which was
unanimously approved by the Board of Directors of the Company, the holders of
shares of Class A and Class B Common Stock of the Company can elect to receive
for each of their shares either $27 in cash or $26 in Class A or Class B Common
Stock of Berkshire Hathaway, for a total value of approximately $585 million,
subject to a limitation that the amount of cash to be issued in the Merger will
not exceed 55% of the total value of the consideration to be received in the
Merger.  The number of shares of Berkshire Hathaway to be received under the
stock election will be determined based on the market price for Berkshire
Hathaway shares during a 5-day trading period ending the day prior to the
Company's shareholders' meeting to approve the Merger.  Consummation of the
Merger is subject to the approval of the outstanding shares of Class B Common
Stock of the Company and certain other conditions.  Upon consummation of the
Merger, which is intended to qualify as a tax-free reorganization under the
Internal Revenue Code, Berkshire Hathaway will hold all of the outstanding stock
of the surviving corporation and the stock of the Company will no longer be
traded on the NASDAQ National Market or registered under the Securities Exchange
Act of 1934.

         In conjunction with the execution of the Merger Agreement, and in order
to induce Berkshire Hathaway to enter into the Merger Agreement, certain of the
principal holders of the Class B Common Stock of the Company, holding, in
aggregate, approximately 31.2% of the Company's outstanding Class B Common
Stock, entered into a Shareholders' Agreement (the "Shareholders' Agreement")
with Berkshire Hathaway pursuant to which such shareholders agreed to vote in
favor of the Merger and the other transactions contemplated by the Merger
Agreement and against any alternative transaction.   In addition, among other
matters, such holders (i) granted to Berkshire Hathaway and its Executive
Officers an irrevocable proxy to cast such shareholders' shares in accordance
with the provisions of the Shareholders' Agreement, (ii) agreed, subject to
certain limited exceptions, not to transfer or otherwise dispose of their
shares, (iii) agreed to elect to receive Berkshire Hathaway stock, rather than
cash, for their shares in the Merger, and (iv) agreed not to solicit, initiate
or encourage any alternative transaction proposal.  The obligations of the
shareholders under the Shareholders' Agreement to vote in favor of the Merger,
and the irrevocable proxy granted to Berkshire Hathaway and its Executive
Officers, expire upon the earlier to occur of (i) termination of the Merger
Agreement in accordance with its terms, or (ii) consummation of the Merger.

         The foregoing descriptions of the Merger Agreement and the
Shareholders' Agreement do not purport to be complete and are qualified in their
entirety by reference to the Merger Agreement and the Shareholders' Agreement,
copies of which are attached hereto as Exhibits 1 and 2, respectively, and both
of which are hereby incorporated herein by reference.
<PAGE>
 
ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER

     (a)  The shareholders of the Company executing the Shareholders' Agreement
          have granted to Berkshire Hathaway and its Executive Officers an
          irrevocable proxy with respect to 2,507,287 shares of the Class B
          Common Stock of the Company, representing approximately 31.2% of the
          outstanding Class B Common Stock. Warren E. Buffett may be deemed to
          control Berkshire Hathaway and thus may be deemed to have beneficial
          ownership of the Class B Common Stock that is subject to the
          irrevocable proxy and the Shareholders' Agreement.

     (b)  Warren E. Buffett, as Chairman of the Board of Berkshire Hathaway,
          directs the investment and voting decisions of Berkshire Hathaway.
          Thus both Mr. Buffett and Berkshire Hathaway may be deemed to share
          voting power with respect to the shares of Class B Common stock of the
          Company that is subject to the Shareholders' Agreement.

     (c)  Berkshire Hathaway entered into the Shareholders' Agreement on October
          21, 1997.

     (d)  Each of the shareholders that is a signatory to the Shareholders'
          Agreement has retained all economic interest in the shares of Class B
          Common Stock that are the subject of the Shareholders Agreement. To
          the best knowledge of the persons filing this Schedule, each of John
          W. Mooty, his wife, Jane N. Mooty, and the Luther Family Limited
          Partnership is the beneficial owner of more than five percent of the
          outstanding shares of Class B Common Stock of the Company. The other
          shareholders that are parties to the Shareholders' Agreement, David N.
          Mooty, Bruce W. Mooty, and Charles W. Mooty, are children of John W.
          Mooty and Jane N. Mooty.

     (e)  Not applicable.

ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
TO SECURITIES OF THE ISSUER

         As more fully described above, pursuant to the terms of the
Shareholders' Agreement, John W. Mooty, Chairman of the Board of the Company,
his wife, Jane N. Mooty, his sons, David N. Mooty, Bruce W. Mooty, and Charles
W. Mooty (who is Chief Financial Officer and Executive Vice President-Treasure
of the Company), and the Luther Family Limited Partnership, all of whom hold
together, in aggregate, approximately 31.2% of the outstanding Class B Common
Stock of the Company, have agreed with Berkshire Hathaway, among other matters,
to vote all of their shares in favor of the Merger and the other transactions
contemplated by the Merger Agreement and against any alternative transaction.
<PAGE>
 
ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS

      1. Agreement and Plan of Merger dated as of October 21, 1997 among
      Berkshire Hathaway Inc., QDI, Inc. and International Dairy Queen, Inc.

      2. Shareholders' Agreement dated as of October 21, 1997 among Berkshire
      Hathaway Inc., John W. Mooty, Jane N. Mooty, Luther Family Limited
      Partnership, David N. Mooty, Bruce W. Mooty and Charles W. Mooty.

SIGNATURE

         After reasonable inquiry and to the best knowledge and belief of each
of the undersigned, the undersigned hereby certify that the information set
forth in this statement is true, complete, and correct.

         Dated this 30th day of October, 1997.



/s/   WARREN E. BUFFETT             BERKSHIRE HATHAWAY INC.

Warren E. Buffett
                                    By /s/ WARREN E. BUFFETT
                                    Warren E. Buffett
                                    Chairman of the Board

 

<PAGE>
 
                                                                       EXHIBIT 1

- --------------------------------------------------------------------------------


                         AGREEMENT AND PLAN OF MERGER



                         Dated as of October 21, 1997


                                     Among


                            BERKSHIRE HATHAWAY INC.


                                   QDI, INC.


                                      AND


                        INTERNATIONAL DAIRY QUEEN, INC.




- --------------------------------------------------------------------------------
<PAGE>
 
                               TABLE OF CONTENTS
                               -----------------
<TABLE>
<S>                                                                       <C>
ARTICLE 1 THE MERGER....................................................    2
   1.1    The Merger....................................................    2
   1.2    Closing.......................................................    2
   1.3    Effective Time of the Merger..................................    2
   1.4    Effects of the Merger.........................................    2
   1.5    Certificate of Incorporation; Bylaws..........................    2
   1.6    Directors.....................................................    3
   1.7    Officers......................................................    3

ARTICLE 2 EFFECT OF THE MERGER ON THE CAPITAL STOCK
          OF THE CONSTITUENT CORPORATIONS...............................    3
   2.1    Effect on Capital Stock.......................................    3
          (a)  Common Stock of Sub......................................    3
          (b)  Cancellation of Treasury Stock and Parent-Owned Company
               Common Stock.............................................    3
          (c)  Conversion of Company Common Stock.......................    3
          (d)  Cancellation and Retirement of Company Common Stock......    4
   2.2    Company Common Stock Elections................................    4
   2.3    Issuance of Stock Consideration and Payment of Cash
          Election Price................................................    6
   2.4    Stock Plans...................................................    8
   2.5    Exchange of Certificates......................................    9
          (a)  Exchange Agent...........................................    9
          (b)  Exchange Procedures......................................    9
          (c)  Distributions with Respect to Unexchanged Shares.........    9
          (d)  No Further Ownership Rights in Company Common Stock......   10
          (e)  No Fractional Shares.....................................   10
          (f)  Termination of Exchange Fund.............................   11
          (g)  No Liability.............................................   11
          (h)  Investment of Exchange Fund..............................   11

ARTICLE 3 REPRESENTATIONS AND WARRANTIES................................   11
   3.1    Representations and Warranties of the Company.................   11
          (a)  Organization, Standing and Corporate Power...............   11
          (b)  Subsidiaries.............................................   12
          (c)  Capital Structure........................................   12
          (d)  Authority; Noncontravention..............................   13
          (e)  SEC Documents; Undisclosed Liabilities...................   14
          (f)  Information Supplied.....................................   14
          (g)  Absence of Certain Changes or Events.....................   15
          (h)  Litigation; Labor Matters; Compliance with Laws..........   15
          (i)  Employee Matters.........................................   16
          (j)  Tax Returns and Tax Payments.............................   16
          (k)  State Antitakeover Laws Not Applicable...................   17
</TABLE>

                                       i
<PAGE>
 
<TABLE>
<S>                                                                       <C>
          (l)  Environmental Matters....................................   17
          (m)  Properties...............................................   18
          (n)  Brokers..................................................   18
          (o)  Opinion of Financial Advisor.............................   19
          (p)  Board Recommendation.....................................   19
          (q)  Required Company Vote....................................   19
   3.2    Representations and Warranties of Parent......................   19
          (a)  Organization, Standing and Corporate Power...............   19
          (b)  Subsidiaries.............................................   19
          (c)  Capital Structure........................................   20
          (d)  Authority; Noncontravention..............................   20
          (e)  SEC Documents; Undisclosed Liabilities...................   21
          (f)  Information Supplied.....................................   22
          (g)  Absence of Certain Changes or Events.....................   22
          (h)  Interim Operations of Sub................................   22
          (i)  Brokers..................................................   23

ARTICLE 4 COVENANTS RELATING TO CONDUCT OF BUSINESS PRIOR TO MERGER.....   23
   4.1    Conduct of Business of the Company............................   23

ARTICLE 5 ADDITIONAL AGREEMENTS.........................................   25
   5.1    Preparation of Form S-4 and the Proxy Statement; Stockholder
          Meetings......................................................   25
   5.2    Letter of the Company's Accountants...........................   26
   5.3    Parent Access to Information..................................   26
   5.4    Best Efforts..................................................   27
   5.5    Indemnification...............................................   27
   5.6    Expenses......................................................   28
   5.7    Public Announcements..........................................   28
   5.8    Affiliates....................................................   28
   5.9    Stock Exchange Listing........................................   28
   5.10   Takeover Statutes.............................................   29
   5.11   No Solicitation...............................................   29
   5.12   Certain Agreements............................................   30
   5.13   Employee Benefits.............................................   30

ARTICLE 6 CONDITIONS PRECEDENT..........................................   30
   6.1    Conditions to Each Party's Obligation To Effect the Merger....   30
          (a)  Company Stockholder Approval.............................   31
          (b)  NYSE Listing.............................................   31
          (c)  HSR Act..................................................   31
          (d)  No Injunctions or Restraints.............................   31
          (e)  Form S-4.................................................   31
   6.2    Conditions to Obligation of Parent and Sub....................   31
          (a)  Representations and Warranties...........................   31
          (b)  Performance of Obligations of the Company................   31
</TABLE>

                                      ii
<PAGE>
 
<TABLE>
<S>                                                                       <C>

          (c)  Tax Opinion..............................................   31
          (d)  Consents, etc............................................   32
          (e)  Affiliate Letters........................................   32
          (f)  Continuity of Interest Agreement.........................   32
          (g)  Opinion of Counsel to the Company........................   32
   6.3    Conditions to Obligation of the Company.......................   33
          (a)  Representations and Warranties...........................   33
          (b)  Performance of Obligations of Parent and Sub.............   33
          (c)  Tax Opinion..............................................   33
          (d)  Opinion of Counsel to Parent.............................   33

ARTICLE 7 TERMINATION, AMENDMENT AND WAIVER.............................   34
   7.1    Termination...................................................   34
   7.2    Effect of Termination.........................................   35
   7.3    Amendment.....................................................   35
   7.4    Extension; Waiver.............................................   35

ARTICLE 8 GENERAL PROVISIONS............................................   35
   8.1    Nonsurvival of Representations and Warranties.................   35
   8.2    Notices.......................................................   35
   8.3    Definitions...................................................   36
   8.4    Interpretation................................................   37
   8.5    Counterparts..................................................   37
   8.6    Entire Agreement; No Third-party Beneficiaries................   37
   8.7    Governing Law.................................................   37
   8.8    Assignment....................................................   37
   8.9    Enforcement...................................................   37
   8.10   Severability..................................................   38
</TABLE>

                                      iii
<PAGE>
 
                         AGREEMENT AND PLAN OF MERGER

          THIS AGREEMENT AND PLAN OF MERGER (the "Agreement") is entered into as
of October 21, 1997, by and among Berkshire Hathaway Inc., a Delaware
corporation ("Parent"), QDI, Inc., a Delaware corporation and a direct wholly
owned subsidiary of Parent ("Sub"), and International Dairy Queen, Inc., a
Delaware corporation (the "Company").


                                   RECITALS

          WHEREAS, the Boards of Directors of Parent and the Company have
approved, and deem it advisable and in the best interests of their respective
companies and stockholders to consummate, a merger of the Company with and into
Sub (the "Merger"), with Sub as the surviving corporation in the Merger, upon
the terms and subject to the conditions set forth in this Agreement, pursuant to
which each share of Class A Common Stock, par value $.01 per share, of the
Company ("Company Class A Stock") and each share of Class B Common Stock, par
value $.01 per share, of the Company ("Company Class B Stock" and together with
the Company Class A Stock, "Company Common Stock") issued and outstanding
immediately prior to the Effective Time (as defined in Section 1.3), other than
shares of Company Common Stock owned, directly or indirectly, by the Company or
any subsidiary (as defined in Section 8.3) of the Company or by Parent, Sub or
any other subsidiary of Parent, will be converted into the right to receive, at
the elections of the holders of Company Common Stock, subject to the terms
hereof, a portion of a share of Class A Common Stock, $5.00 par value per share,
of Parent ("Parent Class A Stock"), or a portion of a share of Class B Common
Stock, $.1667 par value per share, of Parent ("Parent Class B Stock," and
together with the Parent Class A Stock, "Parent Stock"), or cash;

          WHEREAS, the Merger and this Agreement require the vote of a majority
of the outstanding shares of Company Class B Common Stock entitled to vote
thereon for the approval thereof (the "Company Stockholder Approval");

          WHEREAS, in order to induce Parent to enter into this Agreement,
concurrently with the execution hereof, various shareholders of the Company have
entered into a Shareholders' Agreement (the "Shareholders' Agreement") with
Parent with respect to the Company Common Stock held by such shareholders; and

          WHEREAS, for United States Federal income tax purposes, it is intended
that the Merger shall qualify as a reorganization under the provisions of
Section 368 of the Internal Revenue Code of 1986, as amended (the "Code") and
this Agreement is intended to be and is adopted as a plan of reorganization
within the meaning of Section 368 of the Code.

          NOW, THEREFORE, in consideration of the representations, warranties,
covenants and agreements contained in this Agreement, the parties agree as
follows:
<PAGE>
 
                                   ARTICLE 1

                                  THE MERGER

     1.1  The Merger.  Upon the terms and subject to the conditions set forth in
          ----------                                                            
this Agreement, and in accordance with the Delaware General Corporation Law (the
"DGCL"), the Company shall be merged with and into Sub at the Effective Time.
Upon the Effective Time, the separate existence of the Company shall cease, and
Sub shall continue as the surviving corporation (the "Surviving Corporation")
having the name International Dairy Queen, Inc.

     1.2  Closing.  Unless this Agreement shall have been terminated and the
          -------                                                           
transactions herein contemplated shall have been abandoned pursuant to Section
7.1, and subject to the satisfaction or waiver of the conditions set forth in
Article 6, the closing of the Merger (the "Closing") will take place at 10:00
a.m. Eastern time on the second business day after satisfaction of the
conditions set forth in Section 6.1 (or, if not satisfied or waived at that
time, as soon as practicable thereafter following satisfaction or waiver of the
conditions set forth in Sections 6.2 and 6.3) (the "Closing Date"), at the
offices of Gray, Plant, Mooty, Mooty, & Bennet, P.A., 3400 City Center, 33 South
Sixth Street, Minneapolis, Minnesota, unless another date, time or place is
agreed to in writing by the parties hereto.

     1.3  Effective Time of the Merger.  On the Closing Date, the parties shall
          ----------------------------                                         
file a certificate of merger or other appropriate documents (in any such case,
the "Certificate of Merger") executed in accordance with the relevant provisions
of the DGCL and shall make all other filings or recordings required under the
DGCL.  The Merger shall become effective at such time as the Certificate of
Merger is duly filed with the Secretary of State of the State of Delaware, or at
such other time as is permissible in accordance with the DGCL and as Parent and
the Company shall agree should be specified in the Certificate of Merger (the
time the Merger becomes effective being the "Effective Time").

     1.4   Effects of the Merger.  The Merger shall have the effects set forth
           ---------------------                                              
in the DGCL.

     1.5   Certificate of Incorporation; Bylaws.
           ------------------------------------ 

          (a)  The Certificate of Incorporation of the Company as in effect
immediately prior to the Effective Time shall be the Certificate of
Incorporation of the Surviving Corporation until thereafter changed or amended
as provided therein or by applicable law.

          (b)  The Bylaws of the Company as in effect at the Effective Time
shall be the Bylaws of the Surviving Corporation until thereafter changed or
amended as provided therein or by applicable law.

                                      -2-
<PAGE>
 
     1.6  Directors.  The directors of Sub at the Effective Time shall be the
          ---------                                                          
directors of the Surviving Corporation, until the earlier of their resignation
or removal or until their respective successors are duly elected and qualified,
as the case may be.

     1.7  Officers.  The officers of the Company at the Effective Time shall be
          --------                                                             
the officers of the Surviving Corporation, until the earlier of their
resignation or removal or until their respective successors are duly appointed
and qualified, as the case may be.


                                   ARTICLE 2

                   EFFECT OF THE MERGER ON THE CAPITAL STOCK
                        OF THE CONSTITUENT CORPORATIONS

     2.1  Effect on Capital Stock.  As of the Effective Time, by virtue of the
          -----------------------                                             
Merger and without any action on the part of the holder of any shares of Company
Common Stock or any shares of capital stock of Sub:

          (a)  Common Stock of Sub.  Each share of common stock of Sub issued 
               -------------------   
and outstanding immediately prior to the Effective Time shall be converted into
one share of Class B Common Stock of the Surviving Corporation and shall be the
issued and outstanding capital stock of the Surviving Corporation.

          (b)  Cancellation of Treasury Stock and Parent-Owned Company Common 
               ---------------------------------------------------------------
Stock.   Each share of the Company Common Stock that is owned by the Company or
- -----  
by any subsidiary of the Company, and each share of Company Common Stock that is
owned by Parent, Sub or any other subsidiary of Parent shall automatically be
cancelled and retired and shall cease to exist, and no cash, Parent Stock or
other consideration shall be delivered or deliverable in exchange therefor.

          (c)  Conversion of Company Common Stock.  Except as otherwise provided
               ----------------------------------                               
herein and subject to Sections 2.3 and 2.5, each issued and outstanding share of
Company Common Stock shall be converted into the following (the consideration
described in (i), (ii), and (iii) below being the "Merger Consideration" and the
consideration described in (ii) and (iii) below being the "Stock
Consideration"):

               (i)    for each such share of Company Common Stock with respect
     to which an election to receive cash has been effectively made and not
     revoked pursuant to Sections 2.2(c), (d) and (e) ("Cash Electing Shares"),
     the right to receive $27.00 in cash from Parent (the "Cash Election
     Price"); or

               (ii)   for each share of Company Common Stock with respect to
     which an election to receive Parent Class A Stock has been effectively made
     and not revoked pursuant to Sections 2.2(c), (d) and (e) ("Parent Class A
     Electing Shares"), the right to receive from Parent the portion of a fully
     paid and nonassessable share of Parent Class A Stock determined by dividing
     $26.00 by the Average Parent Class A

                                      -3-
<PAGE>
 
     Stock Price (as defined below) and rounding to nine decimal places
     (the "Parent Class A Exchange Ratio"); or

               (iii)  for each such share of Company Common Stock with respect
     to which an election to receive Parent Class B Stock has been effectively
     made and not revoked pursuant to Sections 2.2(c), (d) and (e) or with
     respect to which none of the elections permitted by this Section 2.1 has
     been effectively made and not revoked ("Parent Class B Electing Shares"),
     the right to receive from Parent the portion of a fully paid and
     nonassessable share of Parent Class B Stock determined by multiplying the
     Parent Class A Exchange Ratio by 30 and rounding to nine decimal places
     (the "Parent Class B Exchange Ratio").

The "Average Parent Class A Stock Price" means the average of the high and low
trading prices of the Parent Class A Stock on the New York Stock Exchange
("NYSE") Composite Tape for each of the five consecutive trading days ending on
the trading day which is the last business day prior to the Stockholders Meeting
(as defined in Section 5.1(b)).

          (d)  Cancellation and Retirement of Company Common Stock.  As of the
               ---------------------------------------------------            
Effective Time, all shares of Company Common Stock (other than shares referred
to in Section 2.1(b)) issued and outstanding immediately prior to the Effective
Time, shall no longer be outstanding and shall automatically be cancelled and
retired and shall cease to exist, and each holder of a certificate representing
any such shares of Company Common Stock shall cease to have any rights with
respect thereto, except the right to receive the applicable Merger Consideration
in accordance with Section 2.1(c) and any cash in lieu of fractional shares of
Parent Stock to be issued or paid in consideration therefor upon surrender of
such certificate in accordance with Section 2.5.

     2.2  Company Common Stock Elections.
          ------------------------------ 

          (a)  Subject to Sections 2.3 and 2.5(e), each person who, on or prior
to the Election Date referred to in (c) below, is a record holder of shares of
Company Common Stock (and remains a record holder of such stock until the
Effective Time) will be entitled, with respect to all or any portion of his
shares, to make an unconditional election (a "Cash Election," a "Parent Class A
Election," or a "Parent Class B Election" as the case may be) on or prior to
such Election Date to receive the Cash Election Price, the Parent Class A
Exchange Ratio, or the Parent Class B Exchange Ratio, respectively, on the basis
hereinafter set forth.

          (b)  Prior to the mailing of the Proxy Statement (as defined in
Section 3.1(d)), Parent shall appoint a bank or trust company designated by
Parent and reasonably satisfactory to the Company to act as exchange agent (the
"Exchange Agent") for the payment of the Merger Consideration.

          (c)  Parent shall prepare and mail a form of election (the "Form of
Election") with the Proxy Statement to the record holders of Company Common
Stock as of the record date for the Stockholders Meeting.  The Form of Election
shall be used by each record holder of shares of Company Common Stock who wishes
to elect to receive the Cash

                                      -4-
<PAGE>
 
Election Price, the Parent Class A Exchange Ratio, or the Parent Class B
Exchange Ratio for any or all shares of Company Common Stock held by such
holder.  On such Form of Election, such a holder may indicate his election.  The
Company will use its best efforts to make the Form of Election and the Proxy
Statement available to all persons who become holders of Company Common Stock
during the period between such record date and the Election Date referred to
below.  Any such holder's election to receive the Cash Election Price, the
Parent Class A Exchange Ratio, or the Parent Class B Exchange Ratio shall have
been properly made only if the Exchange Agent shall have received at its
designated office, by 5:00 p.m., New York City time on the last business day
(the "Election Date") prior to the date of the Stockholders Meeting, a Form of
Election properly completed and signed and accompanied by certificates for the
shares of Company Common Stock to which such Form of Election relates, duly
endorsed in blank or otherwise in form acceptable for transfer on the books of
the Company (or by an appropriate guarantee of delivery of such certificates as
set forth in such Form of Election from a firm which is a member of a registered
national securities exchange or of the National Association of Securities
Dealers, Inc. or a commercial bank or trust company having an office or
correspondent in the United States, provided such certificates are in fact
delivered to the Exchange Agent within five NYSE trading days after the date of
execution of such guarantee of delivery).

          (d)  Any Form of Election may be revoked only by duly executed written
notice received by the Exchange Agent prior to 5:00 p.m., New York City time on
the Election Date.  In addition, all Forms of Election shall automatically be
revoked if the Exchange Agent is notified in writing by Parent and the Company
that the Merger has been abandoned.  If a Form of Election is revoked, the
shares of Company Common Stock to which such Form of Election relates shall be
treated as Parent Class B Electing Shares.

          (e)  The determination of the Exchange Agent shall be binding as to
whether or not elections to receive the Cash Election Price, the Parent Class A
Exchange Ratio, or the Parent Class B Exchange Ratio have been properly made or
revoked pursuant to this Section 2.2 with respect to shares of Company Common
Stock, and as to the time when elections and revocations were received by it.  
If the Exchange Agent determines that any election to receive the Cash Election
Price, the Parent Class A Exchange Ratio, or the Parent Class B Exchange Ratio
was not properly made with respect to shares of Company Common Stock, such
shares shall be treated by the Exchange Agent as Parent Class B Electing Shares,
and such shares shall be exchanged in the Merger for shares of Parent Class B
Stock pursuant to Section 2.1(c)(iii).  The Exchange Agent shall also make all
computations contemplated by Section 2.3, and any such computation shall be
conclusive and binding on the holders of shares of Company Common Stock.  Parent
and the Company shall make such rules as are consistent with this Section 2.2
and Section 2.3 for the implementation of the elections and computations
provided for herein and therein as shall be necessary or desirable fully to
effect such elections and computations.

                                      -5-
<PAGE>
 
     2.3  Issuance of Stock Consideration and Payment of Cash Election Price.
          ------------------------------------------------------------------  
The manner in which each share of Company Common Stock (other than shares of
Company Common Stock to be cancelled as set forth in Section 2.1(b)) shall be
converted as of the Effective Time into the right to receive the Stock
Consideration or the Cash Election Price shall be as set forth in this Section
2.3.  All references to "outstanding shares of Company Common Stock" in this
Section 2.3 shall mean all shares of Company Common Stock outstanding
immediately prior to the Effective Time.

          (a)  In the event that, between the date of this Agreement and the
Effective Time, the issued and outstanding shares of Parent Class A Stock or
Parent Class B Stock, as the case may be, shall have been changed into a
different number or class of shares as a result of a stock split, reverse stock
split, stock dividend, spin-off, extraordinary dividend, recapitalization,
reclassification or other similar transaction with a record date within such
period, the Merger Consideration shall be appropriately adjusted.

          (b)  As is more fully set forth below, the Total Cash Consideration
(as defined below) in the Merger pursuant to this Agreement shall not be more
than 55 percent of the sum of (i) the Total Cash Consideration, and (ii) the
Total Parent Class A Merger Consideration, and (iii) the Total Parent Class B
Merger Consideration; such amount is referred to herein as the "Cash
Limitation".  "Total Parent Class A Merger Consideration" means the product of
(i) the Parent Class A Exchange Ratio and (ii) the number of shares of Company
Common Stock converted into Parent Class A Stock, after the application, if and
to the extent necessary, of Section 2.5(e), and (iii) the average of the high
and low trading prices of the Parent Class A Stock on the NYSE Composite Tape on
the date on which the Effective Time occurs.  "Total Parent Class B Merger
Consideration" means the product of (i) the Parent Class B Exchange Ratio and
(ii) the number of shares of Company Common Stock converted into Parent Class B
Stock, after the application, if and to the extent necessary, of Sections 2.3(e)
and 2.5(e), and (iii) the average of the high and low trading prices of the
Parent Class B Stock on the NYSE Composite Tape on the date on which the
Effective Time occurs.  "Total Cash Consideration" means the sum (after the
application, if and to the extent necessary, of Sections 2.3(e) and 2.5(e)) of
(i) cash paid in connection with Cash Elections and (ii) cash paid in lieu of
fractional shares.

          (c)  Each share of Company Common Stock that is a Parent Class A
Electing Share shall be converted into the right to receive Parent Class A Stock
pursuant to Section 2.1(c)(ii) and each share of Company Common Stock that is a
Parent Class B Electing Share shall be converted into the right to receive
Parent Class B Stock pursuant to Section 2.1(c)(iii).

          (d)  If the Total Cash Consideration is equal to or less than the Cash
Limitation, each share of Company Common Stock that is a Cash Electing Share
shall be converted into the right to receive the Cash Election Price pursuant to
Section 2.1(c)(i).

          (e)  If the Total Cash Consideration is more than the Cash Limitation,
the number of Cash Electing Shares shall be reduced, and the following
shareholders of the Company who have made a Cash Election (a "Cash Electing
Shareholder") shall instead

                                      -6-
<PAGE>
 
receive one or more shares of Parent Class B Stock to the extent and in the
order described below until the Total Cash Consideration is equal to or less
than the Cash Limitation:

               (i)    Each Cash Electing Shareholder who holds a sufficient
     number of shares of Company Common Stock covered by a Cash Election to
     receive as part of the Merger Consideration at least one whole share of
     Parent Class B Stock pursuant to Section 2.1(c)(iii) if such shares are
     treated as Parent Class B Electing Shares, shall receive such one whole
     share of Parent Class B Stock for such shares of Company Common Stock, at
     the Parent Class B Exchange Ratio pursuant to Section 2.1(c)(iii), in lieu
     of receiving the Cash Election Price for such shares pursuant to Section
     2.1(c)(i), provided, however, that if the application of this procedure to 
                -----------------             
     fewer than all of such Cash Electing Shareholders is sufficient to reduce
     the Total Cash Consideration to an amount equal to or less than the Cash
     Limitation, the Exchange Agent will select by lot the Cash Electing
     Shareholders whose Cash Elections will be subject to the foregoing
     procedure;

               (ii)   If the application of Section 2.3(e)(i) is not sufficient
     to reduce the Total Cash Consideration to an amount equal to or less than
     the Cash Limitation, then, in addition to the application of Section
     2.3(e)(i), each Cash Electing Shareholder who holds a sufficient number of
     shares of Company Common Stock covered by a Cash Election to receive as
     part of the Merger Consideration at least a second whole share of Parent
     Class B Stock pursuant to Section 2.1(c)(iii) if such shares are treated as
     Parent Class B Electing Shares, shall receive such second whole share of
     Parent Class B Stock for such shares of Company Common Stock, at the Parent
     Class B Exchange Ratio pursuant to Section 2.1(c)(iii), in lieu of
     receiving the Cash Election Price for such shares pursuant to Section
     2.1(c)(i), provided, however, that if the application of this procedure to 
                -----------------             
     fewer than all of such Cash Electing Shareholders is sufficient to reduce
     the Total Cash Consideration to an amount equal to or less than the Cash
     Limitation, the Exchange Agent will select by lot the Cash Electing
     Shareholders whose Cash Elections will be subject to the foregoing
     procedure; and

               (iii)  If the application of Section 2.3(e)(ii) is not sufficient
     to reduce the Total Cash Consideration to an amount equal to or less than
     the Cash Limitation, under the principles of Section 2.3(e)(i) and (ii),
     the Cash Electing Shares shall continue to be reduced, and each Cash
     Electing Shareholder who holds a sufficient number of shares of Company
     Common Stock covered by a Cash Election to receive as part of the Merger
     Consideration at least a third whole share and, to the extent necessary,
     greater than three whole shares, of Parent Class B Stock pursuant to
     Section 2.1(c)(iii) if such shares are treated as Parent Class B Electing
     Shares, shall receive such third or more whole shares of Parent Class B
     Stock for such shares of Company Common Stock, at the Parent Class B
     Exchange Ratio pursuant to Section 2.1(c)(iii), in lieu of receiving the
     Cash Election Price for such shares pursuant to Section 2.1(c)(i), until
     the Total Cash Consideration is equal to or less than the Cash Limitation.

                                      -7-
<PAGE>
 
          (f)  If the Exchange Agent shall determine that any Cash Election was
not effectively made or was revoked, the shares of Company Common Stock covered
by such Cash Election shall, for purposes hereof, be deemed to be Parent Class B
Electing Shares.

          (g)  If, due to the amount of cash paid in cancellation of Company
Stock Options (as defined in Section 2.4(a)), or any other uncertainty in the
calculation of the Cash Limitation, it reasonably appears to Parent or Company
that the Merger may potentially fail to satisfy continuity of interest
requirements under applicable principles relating to reorganizations under
Section 368(a) of the Code, the number of Cash Electing Shares shall be reduced,
and Cash Electing Shareholders shall instead receive one or more shares of
Parent Class B Stock in the order described in Section 2.3(e), to the extent
necessary to enable the Merger to satisfy such requirements.

     2.4  Stock Plans.  Prior to the mailing of the Proxy Statement, the Board
          -----------                                                         
of Directors of the Company (or, if appropriate, any committee administering the
Stock Plans (as defined below)) shall adopt such resolutions or take such other
actions as may be required to effect the following:

          (a)  Adjust the terms of all outstanding employee stock options to
purchase shares of Company Common Stock ("Company Stock Options") granted under
either the Company's Restated 1982 Incentive Stock Option Plan or the Company's
Stock Option Plan of 1993 (collectively, the "Option Plans") to provide that, at
the Effective Time, each Company Stock Option outstanding immediately prior to
the Effective Time, whether or not then exercisable, shall be cancelled and
thereafter the former holder thereof shall be entitled by having held such
Company Stock Option only to a payment from the Surviving Corporation (subject
to any applicable withholding taxes) equal to the product of (i) the total
number of shares of Company Common Stock subject to such Company Stock Option
and (ii) the excess of $27.00 over the exercise price per share of Company
Common Stock subject to such Company Stock Option, payable in cash immediately
following the Effective Time; provided, however, that, at the request of any
                              --------  -------                             
person subject to Section 16(a) of the Securities Exchange Act of 1934, as
amended ("Exchange Act"), any such amount to be paid shall be paid as soon as
practicable after the first date payment can be made without liability for such
person under Section 16(b) of the Exchange Act.

          (b)  Except as provided herein or as otherwise agreed to in writing by
Parent, the Option Plans, the Company's Employee Stock Purchase Plan, as amended
(the "Stock Purchase Plan"), and any other plan, program or arrangement
providing for the issuance or grant of any interest in respect of the capital
stock of the Company or any subsidiary (collectively, the "Stock Plans") shall
terminate as of the Effective Time, and the Company shall ensure that following
the Effective Time no holder of a Company Stock Option nor any participant in
any of the Stock Plans shall have any right thereunder to acquire any equity
securities of the Company or the Surviving Corporation.

                                      -8-
<PAGE>
 
     2.5  Exchange of Certificates.
          ------------------------ 

          (a)  Exchange Agent.  As soon as reasonably practicable as of or 
               --------------   
after the Effective Time, Parent shall deposit with the Exchange Agent, for the
benefit of the holders of shares of Company Common Stock, for exchange in
accordance with this Article 2, the Merger Consideration.

          (b)  Exchange Procedures.  As soon as practicable after the Effective 
               -------------------   
Time of the Merger, the Exchange Agent shall mail to each holder of an
outstanding certificate or certificates which prior thereto represented shares
of Company Common Stock that did not submit such certificate or certificates to
the Exchange Agent with such holder's Form of Election (i) a letter of
transmittal (which shall specify, as shall the Form of Election, that delivery
shall be effected, and risk of loss and title to such certificate shall pass,
only upon delivery of such certificates to such Exchange Agent), and (ii)
instructions for use in effecting the surrender of the certificates for the
Merger Consideration.  Upon proper surrender to the Exchange Agent of such
certificates for cancellation, the holder of such certificates shall after the
Effective Time be entitled only to a certificate or certificates representing
the number of full shares of Parent Stock, if any, and/or the amount of cash, if
any, into which the aggregate number of shares of Company Common Stock
previously represented by such certificate or certificates surrendered shall
have been converted pursuant to this Agreement.  The Exchange Agent shall accept
such certificates upon compliance with such reasonable terms and conditions as
the Exchange Agent may impose to effect an orderly exchange thereof in
accordance with normal exchange practices.  After the Effective Time, there
shall be no further transfer on the records of the Company or its transfer agent
of certificates representing shares of Company Common Stock and if such
certificates are presented to the Company for transfer, they shall be cancelled
against delivery of certificates for Parent Stock and/or cash as hereinabove
provided.  If any certificate for such Parent Stock is to be issued in, or if
cash is to be remitted to, a name other than that in which the certificate for
Company Common Stock surrendered for exchange is registered, it shall be a
condition of such exchange that the certificate so surrendered shall be properly
endorsed, with signature guaranteed, or otherwise in proper form for transfer
and that the person requesting such exchange shall pay to Parent or its transfer
agent any transfer or other taxes required by reason of the issuance of
certificates for such Parent Stock in a name other than that of the registered
holder of the certificate surrendered, or establish to the satisfaction of
Parent or its transfer agent that such tax has been paid or is not applicable.
Until surrendered as contemplated by this Section 2.5(b), each certificate for
shares of Company Common Stock shall be deemed at any time after the Effective
Time of the Merger to represent only the right to receive upon such surrender
the Merger Consideration.  No interest will be paid or will accrue on any cash
payable as Merger Consideration or in lieu of any fractional shares of Parent
Stock.

          (c)  Distributions with Respect to Unexchanged Shares.  No dividends 
               ------------------------------------------------   
or other distributions with respect to Parent Stock with a record date after the
Effective Time shall be paid to the holder of any unsurrendered certificate for
shares of Company Common Stock with respect to the shares of Parent Stock
represented thereby and no cash payment in lieu of fractional shares shall be
paid to any such holder pursuant to Section 2.5(e) until the surrender of such
certificate in accordance with this Article 2.  Subject to the effect of

                                      -9-
<PAGE>
 
applicable laws, following surrender of any such certificate, there shall be
paid to the holder of the certificate representing whole shares of Parent Stock
issued in exchange therefor, without interest, (i) at the time of such surrender
the amount of any cash payable in lieu of a fractional share of Parent Stock to
which such holder is entitled pursuant to Section 2.5(e) and the amount of
dividends or other distributions with a record date after the Effective Time
theretofore paid with respect to such whole shares of Parent Stock, and (ii) at
the appropriate payment date, the amount of dividends or other distributions
with a record date after the Effective Time but prior to such surrender and a
payment date subsequent to such surrender payable with respect to such whole
shares of Parent Stock.

          (d)  No Further Ownership Rights in Company Common Stock.  All shares 
               ---------------------------------------------------   
of Parent Stock issued and cash paid upon the surrender for exchange of
certificates representing shares of Company Common Stock in accordance with the
terms of this Article 2 (including any cash paid pursuant to Section 2.5(e))
shall be deemed to have been issued (and paid) in full satisfaction of all
rights pertaining to the shares of Company Common Stock theretofore represented
by such certificates.

          (e)  No Fractional Shares.
               -------------------- 

               (i)  No certificates or scrip representing fractional shares of
     Parent Stock shall be issued upon the surrender for exchange of
     certificates representing shares of Company Common Stock, and such
     fractional share interests will not entitle the owner thereof to vote or to
     any rights of a stockholder of Parent; and

               (ii) Notwithstanding any other provision of this Agreement, (A)
     each holder of shares of Company Common Stock exchanged pursuant to the
     Merger who would have otherwise been entitled to receive a fraction of a
     share of Parent Class A Stock (after taking into account all Parent Class A
     Electing Shares delivered by such holder or, as to a holder of record who
     holds shares of Company Common Stock as nominee or in a similar
     representative capacity, after taking into account all Parent Class A
     Electing Shares delivered by such a representative holder on behalf of a
     particular beneficial owner) shall receive, in lieu thereof, the number of
     shares of Parent Class B Stock determined by dividing (x) the product of
     such fraction and the Average Parent Class A Stock Price by (y) the
     quotient of the Average Parent Class A Stock Price divided by 30, and (B)
     after application of Section 2.5(e)(ii)(A), each holder of shares of
     Company Common Stock exchanged pursuant to the Merger who would have
     otherwise been entitled to receive a fraction of a share of Parent Class B
     Stock (after taking into account all shares of Company Common Stock
     delivered by such holder, or by such a representative holder on behalf of a
     particular beneficial owner, other than Parent Class A Electing Shares and
     Cash Electing Shares) shall receive, in lieu thereof, a cash payment
     (without interest) equal to the product of (x) such fraction and (y) the
     quotient of the Average Parent Class A Stock Price divided by 30.

          (f)  Termination of Exchange Fund.  Any portion of the Merger 
               ----------------------------   
Consideration deposited with the Exchange Agent pursuant to this Section 2.5
(the "Exchange

                                      -10-
<PAGE>
 
Fund") which remains undistributed to the holders of the certificates
representing shares of Company Common Stock for nine months after the Effective
Time shall be delivered to Parent, upon demand, and any holders of shares of
Company Common Stock who have not theretofore complied with this Article 2 shall
thereafter look only to Parent and only as general creditors thereof for payment
of their claim for cash, Parent Stock, any cash in lieu of fractional shares of
Parent Stock and any dividends or distributions with respect to Parent Stock to
which such holders may be entitled.

          (g)  No Liability.  None of Parent, Sub, the Company or the Exchange 
               ------------   
Agent shall be liable to any person in respect of any shares of Parent Stock (or
dividends or distributions with respect thereto) or cash from the Exchange Fund
delivered to a public official pursuant to any applicable abandoned property,
escheat or similar law.  If any certificates representing shares of Company
Common Stock shall not have been surrendered prior to five years after the
Effective Time (or immediately prior to such earlier date on which any cash,
shares of Parent Stock, any cash in lieu of fractional shares of Parent Stock or
any dividends or distributions with respect to Parent Stock in respect of such
certificate would otherwise escheat to or become the property of any
Governmental Entity (as defined in Section 3.1(d)), any such shares, cash
dividends or distributions in respect of such certificate shall, to the extent
permitted by applicable law, become the property of the Surviving Corporation,
free and clear of all claims or interest of any person previously entitled
thereto.

          (h)  Investment of Exchange Fund.  The Exchange Agent shall invest 
               ---------------------------   
any cash included in the Exchange Fund, as directed by Parent, on a daily basis.
Any interest and other income resulting from such investments shall be paid to
Parent.


                                   ARTICLE 3

                        REPRESENTATIONS AND WARRANTIES

     3.1  Representations and Warranties of the Company.  The Company
          ---------------------------------------------              
represents and warrants to Parent and Sub as follows:

          (a)  Organization, Standing and Corporate Power.  Each of the Company 
               ------------------------------------------   
and each of its Subsidiaries (as defined in Section 3.1(b)) is duly organized,
validly existing and in good standing under the laws of the jurisdiction in
which it is incorporated and has the requisite corporate power and authority to
carry on its business as now being conducted.  Each of the Company and each of
its Subsidiaries is duly qualified or licensed to do business and is in good
standing in each jurisdiction in which the nature of its business or the
ownership or leasing of its properties makes such qualification or licensing
necessary, other than in such jurisdictions where the failure to be so qualified
or licensed (individually or in the aggregate) would not have a material adverse
effect (as defined in Section 8.3) with respect to the Company.  Attached as
Section 3.1(a) of the disclosure schedule ("Disclosure Schedule") delivered to
Parent by the Company at the time of execution of this Agreement are complete
and correct copies of the Certificate of Incorporation and Bylaws of the
Company.

                                      -11-
<PAGE>
 
          (b)  Subsidiaries.  The only direct or indirect subsidiaries of the 
               ------------   
Company (the "Subsidiaries") and other ownership interests held by the Company
in any other person are those listed in Section 3.1(b) of the Disclosure
Schedule.  Except as set forth in Section 3.1(b) of the Disclosure Schedule, all
the outstanding shares of capital stock of each such Subsidiary which is a
corporation have been validly issued and are fully paid and nonassessable and
are owned (of record and beneficially) by the Company, by another Subsidiary
(wholly owned) of the Company or by the Company and another such Subsidiary
(wholly owned), free and clear of all pledges, claims, liens, charges,
encumbrances and security interests of any kind or nature whatsoever
(collectively, "Liens"). Except as set forth in Section 3.1(b) of the Disclosure
Schedule, the Company does not own, directly or indirectly, any capital stock or
other ownership interest in any corporation, partnership, business association,
joint venture or other entity.

          (c)  Capital Structure.  The authorized capital stock of the Company
               -----------------                                              
consists of 32,000,000 shares of Company Class A Stock and 10,000,000 shares of
Company Class B Common Stock.  Subject to any Permitted Changes (as defined in
Section 4.1(b)) following the date of this Agreement, there are (i) 14,005,042
shares of Company Class A Stock issued and outstanding, (ii) 8,025,025 shares of
Company Class B Stock issued and outstanding, (iii) 259,328 shares of Company
Class A Stock and 97,644 shares of Company Class B Stock held in the treasury of
the Company or held by any subsidiary of the Company; (iii) 147,431 shares of
Company Class A Stock reserved for issuance upon exercise of authorized but
unissued Company Stock Options pursuant to the Option Plans;  and (iv) 1,121,855
shares of Company Class A Stock issuable upon exercise of outstanding Company
Stock Options.  As of August 31, 1997, there was approximately $2,500 withheld
from the Company's employees' salaries to purchase shares of Company Common
Stock pursuant to and issuable under the Stock Purchase Plan.  Except as set
forth above, no shares of capital stock or other equity securities of the
Company are issued, reserved for issuance or outstanding.  All outstanding
shares of capital stock of the Company are, and all shares which may be issued
pursuant to the Stock Plans will be when issued, duly authorized, validly
issued, fully paid and nonassessable and not subject to preemptive rights.
There are no outstanding bonds, debentures, notes or other indebtedness or other
securities of the Company having the right to vote (or convertible into, or
exchangeable for, securities having the right to vote) on any matters on which
stockholders of the Company may vote.  Except as set forth above, there are no
outstanding securities, options, warrants, calls, rights, commitments,
agreements, arrangements or undertakings of any kind to which the Company or any
of its subsidiaries is a party or by which any of them is bound obligating the
Company or any of its subsidiaries to issue, deliver or sell, or cause to be
issued, delivered or sold, additional shares of capital stock or other equity or
voting securities of the Company or of any of its subsidiaries or obligating the
Company or any of its subsidiaries to issue, grant, extend or enter into any
such security, option, warrant, call, right, commitment, agreement, arrangement
or undertaking.  Other than the Company Stock Options, (i) there are no
outstanding contractual obligations, commitments, understandings or arrangements
of the Company or any of its subsidiaries to repurchase, redeem or otherwise
acquire or make any payment in respect of or measured or determined based on the
value or market price of any shares of capital stock of the Company or any of
its subsidiaries and (ii) to the knowledge of the Company, other than as
provided in the Shareholders' Agreement, there are no irrevocable

                                      -12-
<PAGE>
 
proxies with respect to shares of capital stock of the Company or any subsidiary
of the Company.  There are no agreements or arrangements pursuant to which the
Company is or could be required to register shares of Company Common Stock or
other securities under the Securities Act of 1933, as amended (the "Securities
Act").

          (d)  Authority; Noncontravention.  The Company has the requisite 
               ---------------------------   
corporate power and authority to enter into this Agreement and, subject to the
Company Stockholder Approval with respect to the consummation of the Merger, to
consummate the transactions contemplated hereby.  The execution and delivery of
this Agreement by the Company and the consummation by the Company of the
transactions contemplated hereby have been duly authorized by all necessary
corporate action on the part of the Company, subject, in the case of the Merger,
to the Company Stockholder Approval.  This Agreement has been duly executed and
delivered by the Company and constitutes a valid and binding obligation of the
Company, enforceable against the Company in accordance with its terms.  Except
as disclosed in Section 3.1(d) of the Disclosure Schedule, the execution and
delivery of this Agreement does not, and the consummation of the transactions
contemplated hereby and compliance with the provisions hereof will not, conflict
with, or result in any breach or violation of, or default (with or without
notice or lapse of time, or both) under, or give rise to a right of termination,
cancellation or acceleration of or "put" right with respect to any obligation or
to loss of a material benefit under, or result in the creation of any Lien upon
any of the properties or assets of the Company or any of its subsidiaries under,
(i) the Certificate of Incorporation or Bylaws of the Company or the comparable
charter or organizational documents of any of its subsidiaries, (ii) any
franchise or other agreement with any franchisee of the Company or any of its
subsidiaries, (iii) any loan or credit agreement, note, bond, mortgage,
indenture, lease or other agreement, instrument, permit, concession, franchise
or license applicable to the Company or any of its subsidiaries or their
respective properties or assets or (iv) subject to the governmental filings and
other matters referred to in the following sentence, any judgment, order,
decree, statute, law, ordinance, rule, regulation or arbitration award
applicable to the Company or any of its subsidiaries or their respective
properties or assets, other than (A) in the case of clause (ii), any such
conflicts, breaches, violations, defaults, rights, losses or Liens that could
not affect franchise or other agreements relating, individually or in the
aggregate, to 150 or more store locations, and (B) in the case of clauses (ii),
(iii) and (iv), any such conflicts, breaches, violations, defaults, rights,
losses or Liens that individually or in the aggregate could not have a material
adverse effect with respect to the Company or could not prevent, hinder or
materially delay the ability of the Company to consummate the transactions
contemplated by this Agreement.  No consent, approval, order or authorization
of, or registration, declaration or filing with, or notice to, any Federal,
state or local government or any court, administrative agency or commission or
other governmental authority or agency, domestic or foreign (a "Governmental
Entity"), is required by or with respect to the Company or any of its
subsidiaries in connection with the execution and delivery of this Agreement by
the Company or the consummation by the Company of the transactions contemplated
hereby, except for (i) the filing of a premerger notification and report form by
the Company under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended (the "HSR Act"), (ii) the filing with the SEC of (y) a proxy statement
relating to the Company Stockholder Approval (such proxy statement as amended or
supplemented from time to time, the "Proxy Statement"), and (z) such reports
under the Exchange Act as may be required in

                                      -13-
<PAGE>
 
connection with this Agreement and the transactions contemplated by this
Agreement, (iii) the filing of the Certificate of Merger with the Secretary of
State of the State of Delaware, and appropriate documents with the relevant
authorities of other states in which the Company is qualified to do business and
(iv) such other consents, approvals, orders, authorizations, registrations,
declarations, filings or notices as are set forth in Section 3.1(d) of the
Disclosure Schedule.

          (e)  SEC Documents; Undisclosed Liabilities.  The Company has filed 
               --------------------------------------   
all required reports, schedules, forms, statements and other documents with the
SEC since January 1, 1994, (collectively, and in each case including all
exhibits and schedules thereto and documents incorporated by reference therein,
the "SEC Documents").  As of their respective dates, the SEC Documents complied
in all material respects with the requirements of the Securities Act or the
Exchange Act, as the case may be, and the rules and regulations of the SEC
promulgated thereunder applicable to such SEC Documents, and none of the SEC
Documents (including any and all financial statements included therein) as of
such dates contained any untrue statement of a material fact or omitted to state
a material fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they were made,
not misleading.  The consolidated financial statements of the Company included
in the SEC Documents (the "SEC Financial Statements") comply as to form in all
material respects with applicable accounting requirements and the published
rules and regulations of the SEC with respect thereto, have been prepared in
accordance with generally accepted accounting principles (except, in the case of
unaudited consolidated quarterly statements, as permitted by Form 10-Q of the
SEC) applied on a consistent basis during the periods involved (except as may be
indicated in the notes thereto) and fairly present the consolidated financial
position of the Company and its consolidated subsidiaries as of the dates
thereof and the consolidated results of their operations and cash flows for the
periods then ended (subject, in the case of unaudited quarterly statements, to
normal year-end audit adjustments).  Since November 30, 1996, neither the
Company nor any of its subsidiaries, has incurred any liabilities or obligations
of any nature (whether accrued, absolute, contingent or otherwise) except (i) as
and to the extent set forth on the audited balance sheet of the Company and its
subsidiaries as of November 30, 1996 (including the notes thereto), (ii) as
incurred in connection with the transactions contemplated by this Agreement,
(iii) as incurred after November 30, 1996 in the ordinary course of business and
consistent with past practice, (iv) as described in the SEC Documents filed
since November 30, 1996 (the "Recent SEC Documents"), or (v) as would not,
individually or in the aggregate, have a material adverse effect with respect to
the Company.

          (f)  Information Supplied.  None of the information supplied or to be
               --------------------                                            
supplied by the Company for inclusion or incorporation by reference in (i) the
registration statement on Form S-4 to be filed with the SEC by Parent in
connection with the issuance of Parent Stock in the Merger (the "Form S-4")
will, at the time the Form S-4 is filed with the SEC, and at any time it is
amended or supplemented or at the time it becomes effective under the Securities
Act, contain any untrue statement of a material fact or

                                      -14-
<PAGE>
 
omit to state any material fact required to be stated therein or necessary to
make the statements therein not misleading, and (ii) the Proxy Statement will,
at the date it is first mailed to the Company's stockholders or at the time of
the Stockholders Meeting, contain any untrue statement of a material fact or
omit to state any material fact required to be stated therein or necessary in
order to make the statements therein, in light of the circumstances under which
they are made, not misleading.  The Proxy Statement will comply as to form in
all material respects with the requirements of the Exchange Act and the rules
and regulations promulgated thereunder, except that no representation is made by
the Company with respect to statements made or incorporated by reference therein
based on information supplied by Parent for inclusion or incorporation by
reference therein.

          (g)  Absence of Certain Changes or Events.  Except as disclosed in the
               ------------------------------------                             
Recent SEC Documents or in Section 3.1(g) of the Disclosure Schedule, since
November 30, 1996, the Company has conducted its business only in the ordinary
course consistent with past practice, and there is not and has not been:  (i)
any material adverse change with respect to the Company; (ii) any condition,
event or occurrence which, individually or in the aggregate, could reasonably be
expected to have a material adverse effect or give rise to a material adverse
change with respect to the Company; (iii) any event which, if it had taken place
following the execution of this Agreement, would not have been permitted by
Section 4.1 without the prior consent of Parent; or (iv) any condition, event or
occurrence which would prevent, hinder or materially delay the ability of the
Company to consummate the transactions contemplated by this Agreement.

          (h)  Litigation; Labor Matters; Compliance with Laws.
               ----------------------------------------------- 

               (i)    Except as disclosed in the Recent SEC Documents, there is
     no suit, action or proceeding or investigation pending or, to the knowledge
     of the Company, threatened against or affecting the Company or any of its
     subsidiaries or any basis for any such suit, action, proceeding or
     investigation that, individually or in the aggregate, could reasonably be
     expected to have a material adverse effect with respect to the Company or
     prevent, hinder or materially delay the ability of the Company to
     consummate the transactions contemplated by this Agreement, nor is there
     any judgment, decree, injunction, rule or order of any Governmental Entity
     or arbitrator outstanding against the Company or any of its subsidiaries
     having, or which, insofar as reasonably could be foreseen by the Company,
     in the future could have, any such effect.

               (ii)   Neither the Company nor any of its subsidiaries is a party
     to, or bound by, any collective bargaining agreement, contract or other
     agreement or understanding with a labor union or labor organization, nor is
     it or any of its subsidiaries the subject of any proceeding asserting that
     it or any subsidiary has committed an unfair labor practice or seeking to
     compel it to bargain with any labor organization as to wages or conditions
     of employment nor is there any strike, work stoppage or other labor dispute
     involving it or any of its subsidiaries pending or, to its knowledge,
     threatened, any of which could have a material adverse effect with respect
     to the Company.

               (iii)  The conduct of the business of each of the Company and
     each of its subsidiaries complies with all statutes, laws, regulations,
     ordinances, rules, 

                                      -15-
<PAGE>
 
     judgments, orders, decrees or arbitration awards applicable thereto, except
     for violations or failures so to comply, if any, that, individually or in
     the aggregate, could not reasonably be expected to have a material adverse
     effect with respect to the Company.

          (i)  Employee Matters.  The Company has delivered to Parent full and
               ----------------                                               
complete copies or descriptions of each material employment, severance, bonus,
profit sharing, compensation, termination, stock option, stock appreciation
right, restricted stock, phantom stock, performance unit, pension, retirement,
deferred compensation, welfare or other employee benefit agreement, trust fund
or other arrangement and any union, guild or collective bargaining agreement
maintained or contributed to or required to be contributed to by the Company or
any of its ERISA Affiliates, for the benefit or welfare of any director,
officer, employee or former employee of the Company or any of its ERISA
Affiliates (such plans and arrangements being collectively the "Company Benefit
Plans").  Each of the Company Benefit Plans is in material compliance with all
applicable laws including ERISA and the Code.  The Internal Revenue Service has
determined that each Company Benefit Plan that is intended to be a qualified
plan under Section 401(a) of the Code is so qualified and the Company is aware
of no event occurring after the date of such determination that would adversely
affect such determination.  The liabilities accrued under each such plan are
reflected on the latest balance sheet of the Company included in the Recent SEC
Reports in accordance with generally accepted accounting principles applied on a
consistent basis.  No condition exists that is reasonably likely to subject the
Company or any of its subsidiaries to any direct or indirect liability under
Title IV of ERISA or to a civil penalty under Section 502(j) of ERISA or
liability under Section 4069 of ERISA or 4975, 4976, or 4980B of the Code or the
loss of a federal tax deduction under Section 280G of the Code or other
liability with respect to the Company Benefit Plans that would have a material
adverse effect on the Company and that is not reflected on such balance sheet.
No Company Benefit Plan (other than any Company Benefit Plan that is a
"multiemployer plan" as such term is defined in Section 4001(a)(3) of ERISA) is
subject to Title IV of ERISA.  There are no pending, threatened, or anticipated
claims (other than routine claims for benefits or immaterial claims) by, on
behalf of or against any of the Company Benefit Plans or any trusts related
thereto.  "ERISA Affiliate" means, with respect to any person, any trade or
business, whether or not incorporated, that together with such person would be
deemed a "single employer" within the meaning of Section 4001(a)(15) of the
Employee Retirement Income Security Act of 1974, as amended ("ERISA").

          (j)  Tax Returns and Tax Payments.  The Company and each of its
               ----------------------------                              
subsidiaries has timely filed (or, as to subsidiaries, the Company has filed on
its behalf) all Tax Returns (as defined below) required to be filed by it, has
paid (or, as to subsidiaries, the Company has paid on its behalf) all Taxes (as
defined below) shown thereon to be due and has provided (or, as to subsidiaries,
the Company has made provision on its behalf of) adequate reserves in its
financial statements for any Taxes that have not been paid, whether or not shown
as being due on any Tax Returns. Except as set forth in Section 3.1(j) of the
Disclosure Schedule: (i) no material claim for unpaid Taxes has been asserted by
a Tax authority or has become a lien (except for liens not yet due and payable)
against the property of the Company or any of its subsidiaries or is being
asserted against the Company or any of

                                      -16-
<PAGE>
 
its subsidiaries, (ii) no audit of any Tax Return of the Company or any of its
subsidiaries is being conducted by a Tax authority, and (iii) no extension of
the statute of limitations on the assessment of any Taxes has been granted by
the Company or any of its subsidiaries and is currently in effect.   Neither the
Company nor any of its Subsidiaries is or has been a member of any consolidated,
combined, unitary or aggregate group for Tax purposes except such a group
consisting only of the Company and its subsidiaries.  As used herein, "Taxes"
shall mean all taxes of any kind, including, without limitation, those on or
measured by or referred to as income, gross receipts, sales, use, ad valorem,
franchise, profits, license, withholding, payroll, employment, excise,
severance, stamp, occupation, premium, value added, property or windfall profits
taxes, customs, duties or similar fees, assessments or charges of any kind
whatsoever, together with any interest and any penalties, additions to tax or
additional amounts imposed by any governmental authority, domestic or foreign.
As used herein, "Tax Return" shall mean any return, report or statement required
to be filed with any governmental authority with respect to Taxes.

          (k)  State Antitakeover Laws Not Applicable.  The Board of Directors 
               --------------------------------------   
of the Company has approved this Agreement and the Shareholders' Agreement and
the transactions contemplated hereby and thereby and such approval constitutes
approval of the Merger and the Shareholders' Agreement and the other
transactions contemplated hereby and thereby by the Board of Directors of the
Company under the provisions of Section 203 of the DGCL such that Section 203 of
the DGCL does not apply to this Agreement or the Shareholders' Agreement or the
transactions contemplated hereby or thereby.  No other state takeover statute or
similar statute or regulation of the State of Delaware (or, to the knowledge of
the Company after due inquiry, of any other state or jurisdiction) applies or
purports to apply to this Agreement or the Shareholders' Agreement or the
transactions contemplated hereby or thereby and no provision of the Certificate
of Incorporation, Bylaws or other governing instruments of the Company or any of
its subsidiaries or the terms of any rights plan or agreement of the Company
would, directly or indirectly, restrict or impair the ability of Parent to vote,
or otherwise to exercise the rights of a stockholder with respect to, securities
of the Company and its subsidiaries that may be acquired or controlled by Parent
by virtue of this Agreement or the Shareholders' Agreement or the transactions
contemplated hereby or thereby or permit any stockholder to acquire securities
of the Company or of Parent or any of its subsidiaries on a basis not available
to Parent in the event that Parent were to acquire securities of the Company.

          (l)  Environmental Matters.  There are no legal, administrative, 
               ---------------------   
arbitral or other proceedings, claims, actions, causes of action, private
environmental investigations or remediation activities or governmental
investigations of any nature seeking to impose, or that reasonably could be
expected to result in the imposition, on the Company or any of its subsidiaries
of any liability or obligations arising under common law standards relating to
environmental protection, human health or safety, or under any local, state,
federal, national or supernational environmental statute, regulation or
ordinance, including the Comprehensive Environmental Response, Compensation and
Liability Act of 1980, as amended (collectively, "Environmental Laws"), pending
or, to the knowledge of the Company, threatened, against the Company or any of
its subsidiaries, which liability or obligation would have or would reasonably
be expected to have a material adverse effect on the Company or any of its

                                      -17-
<PAGE>
 
subsidiaries.  To the knowledge of the Company or any of its subsidiaries, there
is no reasonable basis for any such proceeding, claim, action or governmental
investigation that would impose any liability or obligation that would have or
would reasonably be expected to have a material adverse effect on the Company or
any of its subsidiaries.  To the knowledge of the Company, during or prior to
the period of (i) its or any of its subsidiaries' ownership or operation of any
of their respective current properties, (ii) its or any of its subsidiaries'
participation in the management of any property, or (iii) its or any of its
subsidiaries' holding of a security interest or other interest in any property,
there was no release or threatened release of hazardous, toxic, radioactive or
dangerous materials or other materials regulated under Environmental Laws in,
on, under or affecting any such property which would reasonably be expected to
have a material adverse effect on the Company or any of its subsidiaries.
Neither the Company nor any of its subsidiaries is subject to any agreement,
order, judgment, decree, letter or memorandum by or with any court, governmental
authority, regulatory agency or third party imposing any material liability or
obligations pursuant to or under any Environmental Law that would have or would
reasonably be expected to have a material adverse effect on the Company or any
of its subsidiaries.

          (m)  Properties.  Except as disclosed in the Recent SEC Documents, 
               ----------   
each of the Company and its subsidiaries (i) has good, clear and marketable
title to all the properties and assets reflected in the latest audited balance
sheet included in such Recent SEC Documents as being owned by the Company or one
of its subsidiaries or acquired after the date thereof which are, individually
or in the aggregate, material to the Company's business on a consolidated basis
(except properties sold or otherwise disposed of since the date thereof in the
ordinary course of business), free and clear of (A) all Liens except (1)
statutory liens securing payments not yet due and (2) such imperfections or
irregularities of title or other Liens (other than real property mortgages or
deeds of trust) as do not materially affect the use of the properties or assets
subject thereto or affected thereby or otherwise materially impair business
operations at such properties, and (B) all real property mortgages and deeds of
trust and (ii) is the lessee of all leasehold estates reflected in the latest
audited financial statements included in such Recent SEC Documents or acquired
after the date thereof which are material to its business on a consolidated
basis and is in possession of the properties purported to be leased thereunder,
and each such lease is valid without default thereunder by the lessee or, to the
Company's knowledge, the lessor.

          (n)  Brokers.  No broker, investment banker, financial advisor or 
               -------   
other person, other than William Blair & Company, LLC, the fees and expenses of
which will be paid by the Company (pursuant to fee agreements, copies of which
have been provided to Parent), is entitled to any broker's, finder's, financial
advisor's or other similar fee or commission in connection with the transactions
contemplated by this Agreement based upon arrangements made by or on behalf of
the Company.

          (o)  Opinion of Financial Advisor.  The Company has received the 
               ----------------------------   
opinion of William Blair & Company, LLC, dated the date of this Agreement (which
opinion shall be updated within five (5) days prior to the mailing of the Proxy
Statement), to the effect that the Merger Consideration to be received in the
Merger by the Company's stockholders is fair to 

                                      -18-
<PAGE>
 
the holders of the Company Common Stock from a financial point of view, a signed
copy of which opinion has been delivered to Parent.

          (p)  Board Recommendation.  The Board of Directors of the Company, at 
               --------------------   
a meeting duly called and held, has by unanimous vote of those directors present
(who constituted 100% of the directors then in office) (i) determined that this
Agreement and the transactions contemplated hereby, including the Merger, are
fair to and in the best interests of the stockholders of the Company, and (ii)
resolved to recommend that the holders of the shares of Company Common Stock
approve this Agreement and the transactions contemplated herein, including the
Merger.

          (q)  Required Company Vote.  The Company Stockholder Approval, being 
               ---------------------   
the affirmative vote of a majority of the outstanding shares of the Company
Class B Stock, voting separately as a class, is the only vote of the holders of
any class or series of the Company's securities necessary to approve this
Agreement, the Merger and the other transactions contemplated hereby.

     3.2  Representations and Warranties of Parent.  Parent represents and
          ----------------------------------------                        
warrants to the Company as follows:

          (a)  Organization, Standing and Corporate Power.  Each of Parent, Sub 
               ------------------------------------------   
and the other Parent Subsidiaries (as defined in Section 3.2(b)) is duly
organized, validly existing and in good standing under the laws of the
jurisdiction in which it is incorporated and has the requisite corporate power
and authority to carry on its business as now being conducted.  Each of Parent,
Sub and the other Parent Subsidiaries is duly qualified or licensed to do
business and is in good standing in each jurisdiction in which the nature of its
business or the ownership or leasing of its properties makes such qualification
or licensing necessary, other than in such jurisdictions where the failure to be
so qualified or licensed (individually or in the aggregate) would not have a
material adverse effect with respect to Parent.

          (b)  Subsidiaries.  The only direct or indirect subsidiaries of Parent
               ------------                                                     
(other than such subsidiaries that would not constitute in the aggregate a
Significant Subsidiary) are listed in Section 3.2(b) of the disclosure schedule
(the "Parent Disclosure Schedule") delivered to the Company by Parent at the
time of execution of this Agreement (together with Sub, the "Parent
Subsidiaries").  All the outstanding shares of capital stock of each such Parent
Subsidiary which is a corporation have been validly issued and are fully paid
and nonassessable and, except as set forth in Section 3.2(b) of the Parent
Disclosure Schedule, are owned (of record and beneficially) by Parent, by
another Parent Subsidiary (wholly owned) or by Parent and another such Parent
Subsidiary (wholly owned), free and clear of all Liens.

          (c)  Capital Structure.  The authorized capital stock of Parent 
               -----------------   
consists of 1,500,000 shares of Parent Class A Stock, 50,000,000 shares of
Parent Class B Stock, and 1,000,000 shares of preferred stock, no par value per
share ("Parent Preferred Stock").  Subject to such changes as may occur after
September 30, 1997, and subject in the case of clauses (i) and (iii) to
adjustment as a result of conversions of Parent Class A Stock into Parent Class
B Stock, there were, as of September 30, 1997: (i) 1,198,835 shares of Parent
Class A 

                                      -19-
<PAGE>
 
Stock, 1,058,650 shares of Parent Class B Stock, and no shares of Parent
Preferred Stock issued and outstanding; (ii) 168,203 shares of Parent Class A
Stock held by Parent in its treasury; (iii) 35,965,050 shares of Parent Class B
Stock reserved for issuance upon conversion of Parent Class A Stock; (iv) 406
shares of Parent Class B Stock reserved for issuance upon exercise of authorized
but unissued options under Parent's 1996 Stock Option Plan; and (v) 16,902
shares of Parent Class B Common Stock issuable upon exercise of outstanding
options under Parent's 1996 Stock Option Plan.  Except as set forth above, no
shares of capital stock or other equity securities of Parent are issued,
reserved for issuance or outstanding.  All outstanding shares of capital stock
of Parent are, and all shares of Parent Stock which may be issued pursuant to
this Agreement will be, when issued, duly authorized, validly issued, fully paid
and nonassessable and not subject to preemptive rights.  All shares of Parent
Stock issued pursuant to this Agreement will, when so issued, be registered
under the Securities Act for such issuance and registered under the Exchange
Act, be registered or exempt from registration under any applicable state
securities laws, and be listed on the NYSE, subject to official notice of
issuance.  There are no outstanding bonds, debentures, notes or other
indebtedness or other securities of Parent having the right to vote (or
convertible into, or exchangeable for, securities having the right to vote) on
any matters on which stockholders of Parent may vote.  Except as set forth
above, there are no outstanding securities, options, warrants, calls, or rights
obligating Parent or any of its subsidiaries to issue, deliver or sell, or cause
to be issued, delivered or sold, additional shares of capital stock or other
equity securities of Parent or any of its subsidiaries or obligating Parent or
any of its subsidiaries to issue, grant, extend or enter into any such security,
option, warrant, call, or right. The authorized capital stock of Sub consists of
1,000 shares of common stock, $.01 par value per share, all of which have been
validly issued, are fully paid and nonassessable and are owned directly by
Parent, free and clear of any Lien.

          (d)  Authority; Noncontravention.  Parent and Sub have all requisite
               ---------------------------                                    
corporate power and authority to enter into this Agreement and to consummate the
transactions contemplated by this Agreement.  The execution and delivery of this
Agreement by Parent and Sub and the consummation by Parent and Sub of the
transactions contemplated by this Agreement have been duly authorized by all
necessary corporate action on the part of Parent and Sub.  No vote or consent of
the stockholders of Parent or Sub, which has not been obtained, is required
under applicable law or rule of the NYSE to approve the Merger, this Agreement
or the transactions contemplated hereby.  This Agreement has been duly executed
and delivered by and constitutes a valid and binding obligation of each of
Parent and Sub, enforceable against such party in accordance with its terms.
The execution and delivery of this Agreement do not, and the consummation of the
transactions contemplated by this Agreement and compliance with the provisions
of this Agreement will not, conflict with, or result in any breach or violation
of, or default (with or without notice or lapse of time, or both) under, or give
rise to a right of termination, cancellation or acceleration of or "put" right
with respect to any obligation or to loss of a material benefit under, or result
in the creation of any Lien upon any of the properties or assets of Parent or
any of its subsidiaries under, (i) the certificate of incorporation or by-laws
of Parent or Sub or the comparable charter or organizational documents of any
other subsidiary of Parent, (ii) any loan or credit agreement, note, bond,
mortgage, indenture, lease or other agreement, instrument, permit, concession,
franchise or license applicable to Parent, Sub or any other subsidiary of Parent
or

                                      -20-
<PAGE>
 
their respective properties or assets or (iii) subject to the governmental
filings and other matters referred to in the following sentence, any judgment,
order, decree, statute, law, ordinance, rule, regulation or arbitration award
applicable to Parent, Sub or any other subsidiary of Parent or their respective
properties or assets, other than, in the case of clauses (ii) and (iii), any
such conflicts, breaches, violations, defaults, rights, losses or Liens that
individually or in the aggregate could not have a material adverse effect with
respect to Parent or could not prevent, hinder or materially delay the ability
of Parent to consummate the transactions contemplated by this Agreement.  No
consent, approval, order or authorization of, or registration, declaration or
filing with, or notice to, any Governmental Entity is required by or with
respect to Parent, Sub or any other subsidiary of Parent in connection with the
execution and delivery of this Agreement by Parent or Sub or the consummation by
Parent or Sub, as the case may be, of any of the transactions contemplated by
this Agreement, except for (i) the filing of a premerger notification and report
form under the HSR Act, (ii) the filing with the SEC of (y) the Form S-4 and (z)
such reports under the Exchange Act as may be required in connection with this
Agreement and the transactions contemplated hereby, (iii) the filing of the
Certificate of Merger with the Secretary of State of the State of Delaware and
appropriate documents with the relevant authorities of other states in which the
Company is qualified to do business, and (iv) such other consents, approvals,
orders, authorizations, registrations, declarations, filings or notices as may
be required under the "takeover" or "blue sky" laws of various states.

          (e)  SEC Documents; Undisclosed Liabilities.  Parent has filed all 
               --------------------------------------   
required reports, schedules, forms, statements and other documents with the SEC
since January 1, 1994 (collectively, and in each case, including all exhibits
and schedules thereto and documents incorporated by reference therein, the
"Parent SEC Documents").  As of their respective dates, the Parent SEC Documents
complied in all material respects with the requirements of the Securities Act or
the Exchange Act, as the case may be, and the rules and regulations of the SEC
promulgated thereunder applicable to such Parent SEC Documents, and none of the
Parent SEC Documents (including any and all financial statements included
therein) as of such date contained any untrue statement of a material fact or
omitted to state a material fact required to be stated therein or necessary in
order to make the statements therein, in light of the circumstances under which
they were made, not misleading.  The consolidated financial statements of Parent
included in the Parent SEC Documents comply as to form in all material respects
with applicable accounting requirements and the published rules and regulations
of the SEC with respect thereto, have been prepared in accordance with generally
accepted accounting principles (except, in the case of unaudited consolidated
quarterly statements, as permitted by Form 10-Q of the SEC) applied on a
consistent basis during the periods involved (except as may be indicated in the
notes thereto) and fairly present the consolidated financial position of Parent
and its consolidated subsidiaries as of the dates thereof and the consolidated
results of operations and changes in cash flows for the periods then ended
(subject, in the case of unaudited quarterly statements, to normal year-end
audit adjustments).  Since December 31, 1996, neither Parent nor any of its
subsidiaries has incurred any liabilities or obligations of any nature (whether
accrued, absolute, contingent or otherwise) except (i) as and to the extent set
forth on the audited balance sheet of Parent and its subsidiaries as of December
31, 1996 (including the notes thereto), (ii) as incurred in connection with the
transactions contemplated by this Agreement, (iii) as incurred after December
31, 1996 in the ordinary course of

                                      -21-
<PAGE>
 
business and consistent with past practice, (iv) as described in the SEC
Documents filed since December 31, 1996 (the "Recent Parent SEC Documents"), or
(v) as would not, individually or in the aggregate, have a material adverse
effect with respect to Parent.

          (f)  Information Supplied.  None of the information supplied or to be
               --------------------                                            
supplied by Parent or Sub for inclusion or incorporation by reference in (i) the
Form S-4 will, at the time the Form S-4 is filed with the SEC, and at any time
it is amended or supplemented or at the time it becomes effective under the
Securities Act, contain any untrue statement of a material fact or omit to state
any material fact required to be stated therein or necessary to make the
statements therein not misleading, and (ii) the Proxy Statement will, at the
date the Proxy Statement is first mailed to the Company's stockholders or at the
time of the Stockholders Meeting, contain any untrue statement of a material
fact or omit to state any material fact required to be stated therein or
necessary in order to make the statements therein, in light of the circumstances
under which they are made, not misleading.  The Form S-4 will comply as to form
in all material respects with the requirements of the Securities Act and the
rules and regulations promulgated thereunder, except that no representation or
warranty is made by Parent or Sub with respect to statements made or
incorporated by reference therein based on information supplied by the Company
for inclusion or incorporation by reference in the Form S-4.

          (g)  Absence of Certain Changes or Events.  Except as disclosed in the
               ------------------------------------                             
Recent Parent SEC Documents, since the date of the most recent financial
statements included in the Recent Parent SEC Documents, Parent has conducted its
business only in the ordinary course consistent with past practice, and there is
not and has not been (i) any material adverse change with respect to Parent;
(ii) any condition, event or occurrence which, individually or in the aggregate,
could reasonably be expected to have a material adverse effect or give rise to a
material adverse change with respect to Parent; or (iii) any condition, event or
occurrence which could reasonably be expected to prevent, hinder or materially
delay the ability of Parent to consummate the transactions contemplated by this
Agreement.

          (h)  Interim Operations of Sub.  Sub was formed on October 10, 1997 
               -------------------------   
solely for the purposes of engaging in the transactions contemplated hereby, has
engaged in no other business activities and has conducted its operations only as
contemplated hereby.

          (i)  Brokers.  No broker, investment banker, financial advisor or 
               -------   
other person is entitled to or may be paid any broker's, finder's, financial
advisor's or other similar fee or commission in connection with the transactions
contemplated by this Agreement based upon arrangements made by or on behalf of
Parent.

                                   ARTICLE 4

                       COVENANTS RELATING TO CONDUCT OF
                           BUSINESS PRIOR TO MERGER

     4.1  Conduct of Business of the Company.  From the date of this Agreement
          ----------------------------------                                  
to the Effective Time (except as otherwise specifically required by the terms of
this Agreement), the 

                                      -22-
<PAGE>
 
Company shall, and shall cause its subsidiaries to, act and carry on their
respective businesses in the usual, regular and ordinary course of business
consistent with past practice and, to the extent consistent therewith, use its
best efforts to preserve intact their current business organizations, keep
available the services of their current officers and employees and preserve
their relationships with customers, suppliers, franchisees, licensors,
licensees, advertisers, distributors and others having business dealings with
them to the end that their goodwill and ongoing businesses shall not be impaired
in any material respect at the Effective Time.  Without limiting the generality
of the foregoing, from the date of this Agreement to the Effective Time, the
Company shall not, and shall not permit any of its subsidiaries to, without the
prior written consent of Parent:

          (a)  (i) declare, set aside or pay any dividends on, or make any other
     distributions in respect of, any of its capital stock, other than dividends
     and distributions by a direct or indirect wholly owned subsidiary of the
     Company to its parent, (ii) split, combine or reclassify any of its capital
     stock or issue or authorize the issuance of any other securities in respect
     of, in lieu of or in substitution for shares of its capital stock, or (iii)
     purchase, redeem or otherwise acquire any shares of capital stock of the
     Company or any of its subsidiaries or any other securities thereof or any
     rights, warrants or options to acquire any such shares or other securities,
     except, in the case of clause (iii), for the acquisition of shares of
     Company Common Stock from holders of Company Stock Options in full or
     partial payment of the exercise price payable by such holder or tax
     liability arising in connection therewith, upon exercise of Company Stock
     Options outstanding on the date of this Agreement in accordance with their
     present terms;

          (b)  authorize for issuance, issue, deliver, sell, pledge or otherwise
     encumber any shares of its capital stock or the capital stock of any of its
     subsidiaries, any other voting securities or any securities convertible
     into, or any rights, warrants or options to acquire, any such shares,
     voting securities or convertible securities or any other securities or
     equity equivalents (including without limitation stock appreciation
     rights), or contractual obligation valued or measured by the value or
     market price of Company Common Stock (other than the issuance of Company
     Common Stock upon the exercise of Company Stock Options outstanding on the
     date of this Agreement and in accordance with their present terms, such
     issuance, together with the acquisitions of shares of Company Common Stock
     permitted under clause (a) above, being referred to herein as "Permitted
     Changes");

          (c)  amend its certificate of incorporation, by-laws or other
     comparable charter or organizational documents;

          (d)  acquire or agree to acquire by merging or consolidating with, or
     by purchasing a substantial portion of the stock or assets of, or by any
     other manner, any business or any corporation, partnership, joint venture,
     association, or other business organization or division thereof;

                                      -23-
<PAGE>
 
          (e)  sell, lease, license, mortgage or otherwise encumber or subject
     to any Lien or otherwise dispose of any of its properties or assets that
     are material, individually or in the aggregate, to the Company and its
     subsidiaries taken as a whole, except in the ordinary course of business
     consistent with past practice;

          (f)  (i) incur any indebtedness for borrowed money or guarantee any
     such indebtedness of another person, issue or sell any debt securities or
     warrants or other rights to acquire any debt securities of the Company or
     any of its subsidiaries, guarantee any debt securities of another person,
     enter into any "keep well" or other agreement to maintain any financial
     statement condition of another person or enter into any arrangement having
     the economic effect of any of the foregoing, except for short-term
     borrowings incurred in the ordinary course of business consistent with past
     practice, or (ii) make any loans, advances or capital contributions to, or
     investments in, any other person, other than to the Company or any direct
     or indirect wholly owned subsidiary of the Company;

          (g)  acquire or agree to acquire any assets that are material,
     individually or in the aggregate, to the Company and its subsidiaries taken
     as a whole, or make or agree to make any capital expenditures except in the
     ordinary course of business consistent with past practice;

          (h)  pay, discharge or satisfy any claims (including claims of
     stockholders), liabilities or obligations (absolute, accrued, asserted or
     unasserted, contingent or otherwise), except for the payment, discharge or
     satisfaction, of (i) liabilities or obligations in the ordinary course of
     business consistent with past practice or in accordance with their terms as
     in effect on the date hereof, (ii) liabilities reflected or reserved
     against in, or contemplated by, the most recent consolidated audited
     financial statements (or the notes thereof) of the Company included in the
     Recent SEC Documents, or waive, release, grant, or transfer any rights of
     material value or modify or change in any material respect any existing
     license, lease, contract or other document, other than in the ordinary
     course of business consistent with past practice;

          (i)  adopt or amend in any material respect (except as may be required
     by law or by this Agreement) any bonus, profit sharing, compensation, stock
     option, pension, retirement, deferred compensation, employment or other
     employee benefit plan, agreement, trust, fund or other arrangement
     (including any Company Benefit Plan) for the benefit or welfare of any
     employee, director or former director or employee or, other than increases
     for individuals (other than officers and directors) in the ordinary course
     of business consistent with past practice, increase the compensation or
     fringe benefits of any director, employee or former director or employee;
     pay any benefit not required by any existing plan, arrangement or
     agreement, grant any new or modified severance or termination arrangement
     or increase or accelerate any benefits payable under its severance or
     termination pay policies in effect on the date hereof, other than any such
     increase or acceleration provided for under such policies as in effect on
     the date of this Agreement;

                                      -24-
<PAGE>
 
          (j)  change any material accounting principle used by it, except for
     such changes as may be required to be implemented following the date of
     this Agreement pursuant to generally accepted accounting principles or
     rules and regulations of the SEC promulgated following the date hereof;

          (k)  take any action that would, or is reasonably likely to, result in
     any of its representations and warranties in this Agreement becoming
     untrue, or in any of the conditions to the Merger set forth in Article 6
     not being satisfied;

          (l)  except in the ordinary course of business and consistent with
     past practice, make any tax election or settle or compromise any federal,
     state, local or foreign income tax liability; and

          (m)  authorize any of, or commit or agree to take any of, the
     foregoing actions.


                                   ARTICLE 5

                             ADDITIONAL AGREEMENTS

     5.1  Preparation of Form S-4 and the Proxy Statement; Stockholder
          ------------------------------------------------------------
Meetings.
- --------

          (a)  Promptly following the date of this Agreement, the Company shall
prepare and file with the SEC the Proxy Statement, and Parent shall prepare and
file with the SEC the Form S-4, in which the Proxy Statement will be included as
a prospectus.  Each of the Company and Parent shall use its reasonable best
efforts as promptly as practicable to have the Form S-4 declared effective under
the Securities Act as promptly as practicable after such filing.  The Company
will use its reasonable best efforts to cause the Proxy Statement to be mailed
to the Company's stockholders as promptly as practicable after the Form S-4 is
declared effective under the Securities Act.  Parent shall also take any action
(other than qualifying to do business in any jurisdiction in which it is not now
so qualified) required to be taken under any applicable state securities laws in
connection with the issuance of Parent Stock in the Merger, and the Company
shall furnish all information concerning the Company and the holders of the
Company Common Stock and rights to acquire Company Common Stock pursuant to the
Stock Plans as may be reasonably requested in connection with any such action.

          (b)  The Company will, as promptly as practicable following the date
of this Agreement, duly call, give notice of, convene and hold a meeting of its
stockholders (the "Stockholders Meeting") for the purpose of approving this
Agreement and the transactions contemplated by this Agreement.  The Company
will, through its Board of Directors, recommend to its stockholders approval of
the foregoing matters, as set forth in Section 3.1(p).  Such recommendation,
together with a copy of the opinion referred to in Section 3.1(o), shall be
included in the Proxy Statement.  The Company will use reasonable efforts to
hold such meeting as soon as practicable after the date hereof.

                                      -25-
<PAGE>
 
          (c)  The Company will cause its transfer agent to make stock transfer
records relating to the Company available to the extent reasonably necessary to
effectuate the intent of this Agreement.

     5.2  Letter of the Company's Accountants.  The Company shall use its best
          -----------------------------------                                 
efforts to cause to be delivered to Parent a letter of Ernst & Young LLP, the
Company's independent public accountants, dated a date within two business days
before the date on which the Form S-4 shall become effective and addressed to
Parent, in form and substance reasonably satisfactory to Parent and customary in
scope and substance for letters delivered by independent public accountants in
connection with registration statements similar to the Form S-4.

     5.3  Parent Access to Information.
          ---------------------------- 

          (a)  The Company shall, and shall cause its subsidiaries, officers,
employees, counsel, financial advisors and other representatives to, afford to
Parent and its representatives reasonable access during normal business hours
during the period prior to the Effective Time to its properties, books,
contracts, commitments, personnel and records and, during such period, shall,
and shall cause its subsidiaries, officers, employees and representatives to,
furnish promptly to Parent (i) a copy of each report, schedule, registration
statement and other document filed by it during such period pursuant to the
requirements of Federal or state securities laws and (ii) all other information
concerning its business, properties, financial condition, operations and
personnel as Parent may from time to time reasonably request.  No investigation
pursuant to this Section 5.3 shall affect any representations or warranties of
the Company herein or the conditions to the obligations of the parties hereto.

          (b)  The Company shall report on operational matters and promptly
advise Parent orally and in writing of any change or event having, or which,
insofar as can reasonably be foreseen, could have, a material adverse effect on
the Company and its Subsidiaries taken as a whole.

     5.4  Best Efforts.  Each of the parties agrees to use its best efforts to
          ------------                                                        
take, or cause to be taken, all actions, and to do, or cause to be done, and to
assist and cooperate with the other parties in doing, all things necessary,
proper or advisable to consummate and make effective, in the most expeditious
manner practicable, the Merger and the other transactions contemplated by this
Agreement.  Parent, Sub and the Company will use their best efforts and
cooperate with one another (i) in promptly determining whether any filings are
required to be made or consents, approvals, waivers, permits or authorizations
are required to be obtained under any applicable law or regulation or from any
governmental authorities or third parties in connection with the transactions
contemplated by this Agreement and (ii) in promptly making any such filings, in
furnishing information required in connection therewith and in timely seeking to
obtain any such consents, approvals, waivers, permits or authorizations.

     5.5  Indemnification.
          --------------- 

                                      -26-
<PAGE>
 
          (a)  The Company shall, and from and after the Effective Time Parent
and the Surviving Corporation shall, indemnify, defend and hold harmless each
person who is now, or has been at any time prior to the date of this Agreement
or who becomes such prior to the Effective Time, an officer, director or
employee of the Company or any of its subsidiaries (the "Indemnified Parties")
against (i) all losses, claims, damages, costs, expenses, liabilities or
judgments or amounts that are paid in settlement with the approval of the
indemnifying party (which approval shall not be unreasonably withheld) of or in
connection with any claim, action, suit, proceeding or investigation based in
whole or in part on or arising in whole or in part out of the fact that such
person is or was a director, officer or employee of the Company or any of its
subsidiaries whether pertaining to any matter existing or occurring at or prior
to the Effective Time and whether asserted or claimed prior to, or at or after,
the Effective Time ("Indemnified Liabilities"), and (ii) all Indemnified
Liabilities based in whole or in part on, or arising in whole or in part out of,
or pertaining to this Agreement or the transactions contemplated hereby;
provided, however, that, in the case of the Company and the Surviving 
- --------  -------
Corporation such indemnification shall only be to the fullest extent a
corporation is permitted under the DGCL to indemnify its own directors, officers
and employees, and in the case of Parent, such indemnification shall not be
limited by the DGCL but such indemnification shall not be applicable to any
claims made against the Indemnified Parties if a judgment or other final
adjudication established that (A) their acts or omissions were committed in bad
faith or were the result of active and deliberate dishonesty and were material
to the cause of action so deliberated or (B) arising out of, based upon or
attributable to the gaining in fact of any financial profit or other advantage
to which they were not legally entitled.  The Company, Parent and the Surviving
Corporation, as the case may be, will pay all expenses of each Indemnified Party
in advance of the final disposition of any such action or proceeding, in the
case of the Company and the Surviving Corporation only to the fullest extent
permitted by law upon receipt of any undertaking contemplated by Section 145(e)
of the DGCL.  Without limiting the foregoing, in the event any such claim,
action, suit, proceeding or investigation is brought against any Indemnified
Party (whether arising before or after the Effective Time), (i) the Indemnified
Parties may retain counsel satisfactory to them and the Company (or them and
Parent and the Surviving Corporation after the Effective Time), (ii) the Company
(or after the Effective Time, the Surviving Corporation) shall pay all
reasonable fees and expenses of such counsel for the Indemnified Parties
promptly as statements therefor are received, and (iii) the Company (or after
the Effective Time, Parent and the Surviving Corporation) will use all
reasonable efforts to assist in the vigorous defense of any such matter,
provided that none of the Company, Parent or the Surviving Corporation shall be
liable for any settlement of any claim effected without its written consent,
which consent, however, shall not be unreasonably withheld.  Any Indemnified
Party wishing to claim indemnification under this Section 5.5, upon learning of
any such claim, action, suit, proceeding or investigation, shall notify the
Company, Parent or the Surviving Corporation (but the failure so to notify an
indemnifying party shall not relieve it from any liability which it may have
under this Section 5.5 except to the extent such failure prejudices such party),
and shall deliver to the Company (or after the Effective Time, the Surviving
Corporation (but not Parent)) the undertaking contemplated by Section 145(e) of
the DGCL.  The Indemnified Parties as a group may retain only one law firm to
represent them with respect to each such matter unless there is, under
applicable standards of professional conduct, a conflict on any significant
issue between the positions of any two or more Indemnified Parties.

                                      -27-
<PAGE>
 
          (b)  The provisions of this Section 5.5 are intended to be for the
benefit of, and shall be enforceable by, each Indemnified Party, his or her
heirs and representatives.

     5.6  Expenses.  Whether or not the Merger is consummated, all costs and
          --------                                                          
expenses incurred in connection with this Agreement and the transactions
contemplated hereby shall be paid by the party incurring such expenses, except
that the expenses in connection with printing and mailing the Proxy Statement
and the Form S-4, as well as all SEC filing fees relating to the transactions
contemplated herein, shall be shared equally between Parent and the Company.

     5.7  Public Announcements.  Parent and Sub, on the one hand, and the
          --------------------                                           
Company, on the other hand, will consult with each other before issuing, and
provide each other the opportunity to review and comment upon, any press release
or other public statements with respect to the transactions contemplated by this
Agreement, including the Merger, and shall not issue any such press release or
make any such public statement prior to such consultation, except as may be
required by applicable law, court process or by obligations pursuant to any
listing agreement with any national securities exchange.  The parties agree that
the initial press release or releases to be issued with respect to the
transactions contemplated by this Agreement shall be mutually agreed upon prior
to the issuance thereof.

     5.8  Affiliates.  Prior to the Closing Date, the Company shall deliver to
          ----------                                                          
Parent a letter identifying all persons who are, at the time this Agreement is
submitted for approval to the stockholders of the Company, "affiliates" of the
Company for purposes of Rule 145 under the Securities Act.  The Company shall
use its best efforts to cause each such person to deliver to Parent on or prior
to the Closing Date a written agreement substantially in the form attached as
Exhibit A hereto.

     5.9  Stock Exchange Listing.  Parent shall use its best efforts to cause
          ----------------------                                             
the shares of Parent Stock to be issued in the Merger to be approved for listing
on the NYSE, subject to notice of issuance, prior to the Closing Date.

     5.10 Takeover Statutes.  If any "fair price," "moratorium," "control share
          -----------------                                                    
acquisition" or other form of antitakeover statute or regulation shall become
applicable to the transactions contemplated hereby, the Company and the members
of the Board of Directors of the Company shall grant such approvals and take
such actions as are reasonably necessary so that the transactions contemplated
hereby may be consummated as promptly as practicable on the terms contemplated
hereby and otherwise act to eliminate or minimize the effects of such statute or
regulation on the transactions contemplated hereby.

     5.11 No Solicitation.  Neither the Company nor any of its subsidiaries
          ---------------                                                  
shall, nor shall the Company or any of its subsidiaries authorize or permit any
of its or their officers, directors, agents, representatives, advisors or
subsidiaries to, (a) solicit, initiate or encourage (including by way of
furnishing information), or take any other action to facilitate the submission
of inquiries, proposals or offers from any person relating to any acquisition or
purchase of a substantial amount of assets of the Company or any of its
subsidiaries (other than in the ordinary course of business) or of over 20% of
any class of equity securities of the 

                                      -28-
<PAGE>
 
Company or any of its subsidiaries or any tender offer (including a self tender
offer) or exchange offer that if consummated would result in any person
beneficially owning 20% or more of any class of equity securities of the Company
or any of its subsidiaries, or any merger, consolidation, business combination,
sale of substantially all assets, recapitalization, liquidation, dissolution or
similar transaction involving the Company or any of its subsidiaries, other than
the transactions contemplated by this Agreement, or any other transaction the
consummation of which would or could reasonably be expected to impede, interfere
with, prevent or materially delay the Merger or which would or could reasonably
be expected to materially dilute the benefits to Parent of the transactions
contemplated hereby (collectively, "Transaction Proposals") or agree to or
endorse any Transaction Proposal, or (b) enter into or participate in any
discussions or negotiations regarding any of the foregoing, or furnish to any
other person any information with respect to its business, properties or assets
or any of the foregoing, or otherwise cooperate in any way with, or assist or
participate in, facilitate or encourage, any effort or attempt by any other
person to do or seek any of the foregoing; provided, however, that the foregoing
                                           --------  -------  
shall not prohibit the Company from (i) furnishing information concerning the
Company and its businesses, properties or assets pursuant to an appropriate and
customary confidentiality agreement to a third party who has made an unsolicited
Transaction Proposal, (ii) engaging in discussions or negotiations with a third
party who has made an unsolicited Transaction Proposal, (iii) following receipt
of an unsolicited Transaction Proposal, taking and disclosing to its
stockholders a position contemplated by Rule 14e-2(a) under the Exchange Act or
otherwise making disclosure to its stockholders, and/or (iv) following receipt
of an unsolicited Transaction Proposal, failing to make or withdrawing or
modifying its recommendation referred to in Section 3.1(p), but in each case
referred to in the foregoing clauses (i) through (iv) only if and to the extent
that the Board of Directors of the Company shall have concluded in good faith,
after consulting with and considering the advice of outside counsel, that such
action is required by the Board of Directors of the Company in the exercise of
its fiduciary duties to the stockholders of the Company; provided, further, that
                                                         --------  -------
the Board of Directors of the Company shall not take any of the foregoing
actions referred to in clauses (i) through (iv) until after giving at least one
business day's advance written notice to Parent with respect to the actions
specified in the foregoing clauses (i) through (iv) that it shall take.  In
addition, if the Board of Directors of the Company receives a Transaction
Proposal, then the Company shall promptly inform Parent in writing of the
material terms of such proposal and the identity of the person (or group) making
it.  The Company will immediately cease and cause to be terminated any existing
activities, discussions or negotiations with any parties conducted heretofore
with respect to any of the foregoing.  Without limiting the foregoing, it is
understood that any violation of the restrictions set forth in this Section by
any director or executive officer of the Company or any of its subsidiaries or
by any investment banker, financial adviser, attorney, accountant, or other
representative of the Company or any of its subsidiaries shall be deemed to be a
breach of this Section by the Company.

     5.12 Certain Agreements.  Neither the Company nor any subsidiary of the
          ------------------                                                
Company will waive or fail to enforce any provision of any confidentiality or
standstill or similar agreement to which it is a party without the prior written
consent of Parent.

                                      -29-
<PAGE>
 
     5.13 Employee Benefits.
          ----------------- 

          (a)  Parent and the Company agree that the Company Benefit Plans
shall, to the extent practicable and except as otherwise provided in Section 2.4
hereof, remain in effect without material amendment until the Effective Time and
that thereafter the Surviving Corporation will maintain, subject to such changes
and modifications as may be necessary or desirable to facilitate compliance by
Parent and its subsidiaries (including the Surviving Corporation) with
applicable statutory and regulatory requirements, substantially similar plans
(other than the Stock Plans) for a period of at least three years after the
Effective Time.

          (b)  Parent will cause the Surviving Corporation to honor without
material modification for a period of at least three years after the Effective
Time all employee severance plans (or policies) and employment and severance
agreements of the Company or any of its subsidiaries in existence on the date
hereof.

          (c)  Parent and Company will use their reasonable best efforts to
agree on compensation plans for the officers and employees of the Company after
the Effective Time to provide them incentive compensation during the three-year
period following the Effective Time that in the aggregate is reasonably
comparable (without giving effect to any payments to them resulting from the
Merger) to that historically provided by the Stock Plans, except that neither
Parent nor the Surviving Corporation shall be required to issue any shares of
its equity securities in connection with such compensation plans.


                                   ARTICLE 6

                             CONDITIONS PRECEDENT

     6.1  Conditions to Each Party's Obligation To Effect the Merger.  The
          ----------------------------------------------------------      
respective obligation of each party to effect the Merger is subject to the
satisfaction or waiver on or prior to the Closing Date of the following
conditions:

          (a)  Company Stockholder Approval.  The Company Stockholder Approval
               ----------------------------                                   
shall have been obtained.

          (b)  NYSE Listing.  The shares of Parent Stock issuable to the 
               ------------   
Company's stockholders pursuant to this Agreement shall have been approved for
listing on the NYSE, subject to notice of issuance.

          (c)  HSR Act.  The waiting period (and any extension thereof) 
               -------   
applicable to the Merger under the HSR Act shall have been terminated or shall
have expired.

          (d)  No Injunctions or Restraints.  No temporary restraining order,
               ----------------------------                                  
preliminary or permanent injunction or other order issued by any court of
competent jurisdiction or other legal restraint or prohibition preventing the
consummation of the Merger 

                                      -30-
<PAGE>
 
shall be in effect; provided, however, that the parties hereto shall use their 
                    --------  -------          
best efforts to have any such injunction, order, restraint or prohibition
vacated.

          (e)  Form S-4.  The Form S-4 shall have become effective under the
               --------                                                     
Securities Act and shall not be the subject of any stop order or proceedings
seeking a stop order, and any material "blue sky" and other state securities
laws applicable to the issuance of the Parent Stock shall have been complied
with.

     6.2  Conditions to Obligation of Parent and Sub.  The obligations of Parent
          ------------------------------------------                            
and Sub to effect the Merger are further subject to the following conditions:

          (a)  Representations and Warranties.  The representations and 
               ------------------------------   
warranties of the Company set forth in this Agreement shall be true and correct
in all material respects, in each case as of the date of this Agreement and as
of the Closing Date as though made on and as of the Closing Date.  Parent shall
have received a certificate signed on behalf of the Company by the chief
executive officer and the chief financial officer of the Company to such effect.

          (b)  Performance of Obligations of the Company.  The Company shall 
               -----------------------------------------   
have performed the obligations required to be performed by it under this
Agreement at or prior to the Closing Date (except for such failures to perform
as have not had or could not reasonably be expected, either individually or in
the aggregate, to have a material adverse effect with respect to the Company or
adversely affect the ability of the Company to consummate the transactions
herein contemplated or perform its obligations hereunder), and Parent shall have
received a certificate signed on behalf of the Company by the chief executive
officer and the chief financial officer of the Company to such effect.

          (c)  Tax Opinion.  Parent shall have received the opinion of Munger, 
               -----------   
Tolles & Olson LLP, counsel to Parent, dated the Closing Date, based on
appropriate representations of the Company, its affiliates, and Parent, and such
other facts, representations, assumptions, and agreements as counsel may
reasonably deem relevant, to the effect that for United States Federal income
tax purposes the Merger will qualify as a reorganization within the meaning of
Section 368 of the Code and that each of Parent, Sub and the Company will be a
party to the reorganization within the meaning of Section 368(b) of the Code.

          (d)  Consents, etc.  Parent shall have received evidence, in form and
               --------------                                                  
substance reasonably satisfactory to it, that such licenses, permits, consents,
approvals, authorizations, qualifications and orders of governmental authorities
and other third parties as are necessary in connection with the transactions
contemplated hereby have been obtained, except such licenses, permits, consents,
approvals, authorizations, qualifications and orders which are not, individually
or in the aggregate, material to Parent or the Company or the failure of which
to have been received would not (as compared to the situation in which such
license, permit, consent, approval, authorization, qualification or order had
been obtained) materially dilute the aggregate benefits to Parent of the Merger.

                                      -31-
<PAGE>
 
          (e)  Affiliate Letters.  Parent shall have received the agreements
               -----------------                                            
referred to in Section 5.8.

          (f)  Continuity of Interest Agreement.  Mr. John W. Mooty shall have
               --------------------------------                               
executed and delivered, and shall have used his best efforts to cause the other
members of his family and such other shareholders of the Company as may be
necessary or desirable to facilitate issuance of the tax opinions referenced in
Sections 6.2(c) and 6.3(c) to have executed and delivered, a Continuity of
Interest Agreement in substantially the form attached as Exhibit B hereto.

          (g)  Opinion of Counsel to the Company. Parent shall have received, 
               ---------------------------------  
on and as of the Closing Date, an opinion of Gray, Plant, Mooty, Mooty & Bennet,
P.A., counsel to the Company, in usual and customary form reasonably acceptable
to Parent, to the effect that (i) the Company is a corporation duly
incorporated, validly existing and in good standing under the laws of the State
of Delaware, (ii) the execution and delivery of this Agreement by the Company
and the consummation by the Company of the transactions contemplated hereby have
been duly authorized by all necessary corporate and shareholder action, (iii)
this Agreement has been duly executed and delivered by the Company and
constitutes a valid and binding obligation of the Company, enforceable in
accordance with its terms (subject to customary exceptions), and (iv) the
execution and delivery of this Agreement does not, and the consummation by the
Company of the transactions contemplated hereby will not, (A) violate the
Certificate of Incorporation or Bylaws of the Company, or (B) to the best
knowledge of such counsel based upon due inquiry of the Company, conflict with,
or result in any breach or violation of, or default (with or without notice or
lapse of time, or both) under, or give rise to a right of termination,
cancellation or acceleration of or "put" right with respect to any obligation or
to loss of a material benefit under, or result in the creation of any Lien upon
any of the properties or assets of the Company or any of its subsidiaries under
the terms of, any franchise or other agreement with any franchisee of the
Company or any of its subsidiaries, other than any such conflicts, breaches,
violations, defaults, rights, losses or Liens that could not (x) affect
franchise or other agreements relating, individually or in the aggregate, to 150
or more store locations, (y) individually or in the aggregate have a material
adverse effect with respect to the Company or the Surviving Corporation, or (z)
prevent, hinder or materially delay the ability of the Company to consummate the
transactions contemplated by this Agreement.

     6.3  Conditions to Obligation of the Company.  The obligation of the
          ---------------------------------------                        
Company to effect the Merger is further subjected to the following conditions:

          (a)  Representations and Warranties.  The representations and 
               ------------------------------   
warranties of Parent and Sub set forth in this Agreement shall be true and
correct in all material respects, in each case as of the date of this Agreement
and as of the Closing Date as though made on and as of the Closing Date.  The
Company shall have received a certificate signed on behalf of Parent by the
chief executive officer and the chief financial officer of Parent to such
effect.

          (b)  Performance of Obligations of Parent and Sub.  Parent and Sub 
               --------------------------------------------   
shall have performed the obligations required to be performed by them under this
Agreement at or 

                                      -32-
<PAGE>
 
prior to the Closing Date (except for such failures to perform as have not had
or could not reasonably be expected, either individually or in the aggregate, to
have a material adverse effect with respect to Parent or adversely affect the
ability of Parent to consummate the transactions herein contemplated or perform
its obligations hereunder), and the Company shall have received a certificate
signed on behalf of Parent by the chief executive officer and the chief
financial officer of Parent to such effect.

          (c)  Tax Opinion.  The Company shall have received the opinion of 
               -----------   
Faegre & Benson, tax counsel to the Company, or the opinion of other tax counsel
of a prominent law firm designated by Parent and reasonably acceptable to the
Company, dated the Closing Date, based on appropriate representations of the
Company, its affiliates, and Parent and such other facts, representations,
assumptions, and agreements as counsel may reasonably deem relevant, to the
effect that for United States Federal income tax purposes the Merger will
qualify as a reorganization within the meaning of Section 368 of the Code and
that each of Parent, Sub and the Company will be a party to the reorganization
within the meaning of Section 368(b) of the Code.

          (d)  Opinion of Counsel to Parent. The Company shall have received, 
               ----------------------------  
on and as of the Closing Date, an opinion of Munger, Tolles & Olson LLP, counsel
to Parent, in usual and customary form reasonably acceptable to the Company, to
the effect that (i) Parent and Sub are corporations duly incorporated, validly
existing and in good standing under the laws of the State of Delaware, (ii) the
execution and delivery of this Agreement by Parent and Sub and the consummation
by Parent and Sub of the transactions contemplated hereby have been duly
authorized by all necessary corporate action, (iii) this Agreement has been duly
executed and delivered by Parent and Sub and constitutes a valid and binding
obligation of each of Parent and Sub, enforceable in accordance with its terms
(subject to customary exceptions), and (iv) the execution and delivery of this
Agreement does not, and the consummation by Parent and Sub of the transactions
contemplated hereby will not violate the Certificate of Incorporation or Bylaws
of Parent or Sub.

                                   ARTICLE 7

                       TERMINATION, AMENDMENT AND WAIVER

     7.1  Termination.  This Agreement may be terminated and abandoned at any
          -----------                                                        
time prior to the Effective Time of the Merger, whether before or after approval
of the Merger by the stockholders of the Company:

          (a)  by mutual written consent of Parent and the Company; or

          (b)  by either Parent or the Company if any Governmental Entity shall
have issued an order, decree or ruling or taken any other action permanently
enjoining, restraining or otherwise prohibiting the Merger and such order,
decree, ruling or other action shall have become final and nonappealable; or

                                      -33-
<PAGE>
 
          (c)  by either Parent or the Company if the Merger shall not have been
consummated on or before March 31, 1998 (other than due to the failure of the
party seeking to terminate this Agreement to perform its obligations under this
Agreement required to be performed at or prior to the Effective Time of the
Merger); or

          (d)  by Parent, if any required approval of the stockholders of the
Company shall not have been obtained by reason of the failure to obtain the
required vote upon a vote held at a duly held meeting of stockholders or at any
adjournment thereof; or

          (e)  by Parent, (1) if the Company shall have (i) withdrawn, modified
or amended in any respect adverse to Parent or Sub its approval or
recommendation of this Agreement or the Merger, (ii) failed as soon as
practicable to mail the Proxy Statement to its stockholders or failed to include
in such statement such recommendation, (iii) recommended any Transaction
Proposal from a person other than Parent or (iv) resolved to do any of the
foregoing, or (2) if (i) the Company shall have exercised a right specified in
the first proviso to Section 5.11 with respect to any Transaction Proposal and
shall, directly or through agents or representatives, continue discussions with
any third party concerning such Transaction Proposal for more than 10 business
days after the date of receipt of such Transaction Proposal; or (ii) (A) a
Transaction Proposal that is publicly disclosed shall have been commenced,
publicly proposed or communicated to the Company which contains a proposal as to
price (without regard to whether such proposal specifies a specific price or a
range of potential prices) and (B) the Company shall not have rejected such
proposal within 10 business days of its receipt or, if sooner, the date its
existence first becomes publicly disclosed; or

          (f)  by the Company, if the Company exercises, pursuant to Section
5.11, the right specified in clause (iv) of the first proviso to Section 5.11;
or

          (g)  by Parent, if the Company fails to perform any of its material
obligations under this Agreement; or

          (h)  by the Company, if Parent or Sub fails to perform any of their
respective material obligations under this Agreement.

     7.2  Effect of Termination.  In the event of termination of this Agreement
          ---------------------                                                
by either the Company or Parent as provided in Section 7.1, this Agreement shall
forthwith become void and have no effect, without any liability or obligation on
the part of Parent, Sub or the Company, other than pursuant to the provisions of
Section 5.6 and this Section 7.2.  Nothing contained in this Section shall,
however, relieve any party for any breach of the representations, warranties,
covenants or agreements set forth in this Agreement prior to any such
termination.

     7.3  Amendment.  This Agreement may be amended by the parties at any time
          ---------                                                           
before or after required approval of the Merger by the stockholders of the
Company; provided, however, that after such approval, there shall be made no
         --------  -------                                                  
amendment that by law requires further approval by such stockholders without the
further approval of such 

                                      -34-
<PAGE>
 
stockholders. This Agreement may not be amended except by an instrument in
writing signed on behalf of each of the parties.

     7.4  Extension; Waiver.  At any time prior to the Effective Time, the
          -----------------                                               
parties may (a) extend the time for the performance of any of the obligations or
other acts of the other parties, (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant to this Agreement or (c) subject to the proviso of Section
7.3, waive compliance with any of the agreements or conditions contained in this
Agreement.  Any agreement on the part of a party to any such extension or waiver
shall be valid only if set forth in an instrument in writing signed on behalf of
such party.  The failure of any party to this Agreement to assert any of its
rights under this Agreement or otherwise shall not constitute a waiver of such
rights.

                                   ARTICLE 8

                              GENERAL PROVISIONS

     8.1  Nonsurvival of Representations and Warranties.  None of the
          ---------------------------------------------              
representations and warranties in this Agreement or in any instrument delivered
pursuant to this Agreement shall survive the Effective Time.  This Section 8.1
shall not limit any covenant or agreement of the parties which by its terms
contemplates performance after the Effective Time.

     8.2  Notices.  All notices, requests, claims, demands and other
          -------                                                   
communications under this Agreement shall be in writing and shall be deemed
given if delivered personally or sent by overnight courier (providing proof of
delivery) to the parties at the following addresses (or at such other address
for a party as shall be specified by like notice):

          (a)  if to Parent or Sub, to:

               Berkshire Hathaway Inc.
               1440 Kiewit Plaza
               Omaha, Nebraska 68131
               Attention: Chairman of the Board

               with a copy to:

               Munger, Tolles & Olson LLP
               355 South Grand Avenue, 35th Floor
               Los Angeles, California  90071-1560
               Attention:  John B. Frank

                                      -35-
<PAGE>
 
          (b)  if to the Company, to:

               International Dairy Queen, Inc.
               7505 Metro Boulevard
               Minneapolis, Minnesota 55439
               Attention: Chairman of the Board

               with a copy to:

               Gray, Plant, Mooty, Mooty & Bennett, P.A.
               3400 City Center
               33 South Sixth Street
               Minneapolis, MN  55402
               Attention:  John W. Mooty

     8.3  Definitions.  For purposes of this Agreement:
          -----------                                  

          (a)  an "affiliate" of any person means another person that directly
or indirectly, through one or more intermediaries, controls, is controlled by,
or is under common control with, such first person;

          (b)  "material adverse change" or "material adverse effect" means,
when used in connection with the Company or Parent, any change or effect that
either individually or in the aggregate with all other such changes or effects
is materially adverse to the business, assets, properties, condition (financial
or otherwise) or results of operations of such party and its subsidiaries taken
as a whole; provided, however, that, (i) a decline in general economic
            --------  -------
conditions affecting the Company or Parent shall not be deemed to be a "material
adverse change" or to have a "material adverse effect" with respect to either
such party or its subsidiaries; and (ii) for purposes of Sections 3.2(g) and
6.3(a), in no event shall changes in the market prices of portfolio securities
owned by Parent or its subsidiaries be deemed to be a "material adverse change"
or to have a "material adverse effect" with respect to Parent or its
subsidiaries;

          (c)  "person" means an individual, corporation, partnership, joint
venture, association, trust, unincorporated organization or other entity; and

          (d)  a "subsidiary" of any person means another person, an amount of
the voting securities, other voting ownership or voting partnership interests of
which is sufficient to elect at least a majority of its board of directors or
other governing body (or, if there are no such voting interests, 50% or more of
the equity interest of which) is owned directly or indirectly by such first
person.

     8.4  Interpretation.  A reference made in this Agreement to a Section,
          --------------                                                   
Exhibit or Schedule, shall be to a Section of, or an Exhibit or Schedule to,
this Agreement unless otherwise indicated.  The table of contents and headings
contained in this Agreement are for reference purposes only and shall not affect
the meaning or interpretation of this Agreement.  

                                      -36-
<PAGE>
 
Whenever the words "include," "includes" or "including" are used in this
Agreement, they shall be deemed to be followed by the words "without
limitation."

     8.5  Counterparts.  This Agreement may be executed in one or more
          ------------                                                
counterparts, all of which shall be considered one and the same agreement and
shall become effective when one or more counterparts have been signed by each of
the parties and delivered to the other parties.

     8.6  Entire Agreement; No Third-party Beneficiaries.  This Agreement
          ----------------------------------------------                 
constitutes the entire agreement, and supersedes all prior agreements and
understandings, both written and oral, among the parties with respect to the
subject matter of this Agreement.  Except as provided in Section 5.5, this
Agreement is not intended to confer upon any person other than the parties any
rights or remedies.

     8.7  Governing Law.  This Agreement shall be governed by, and construed in
          -------------                                                        
accordance with, the laws of the State of Delaware regardless of the laws that
might otherwise govern under applicable principles of conflicts of laws thereof.

     8.8  Assignment.  Neither this Agreement nor any of the rights, interests
          ----------                                                          
or obligations under this Agreement shall be assigned, in whole or in part, by
operation of law or otherwise, by any of the parties without the prior written
consent of the other parties.  Subject to the preceding sentence, this Agreement
will be binding upon, inure to the benefit of, and be enforceable by, the
parties and their respective successors and assigns.

     8.9  Enforcement.  The parties agree that irreparable damage would occur in
          -----------                                                           
the event that any of the provisions of this Agreement were not performed in
accordance with their specific terms or were otherwise breached.  It is
accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Agreement and to enforce specifically
the terms and provisions of this Agreement in any court of the State of Delaware
or of the United States located in the State of Delaware in the event any
dispute arises out of this Agreement or any of the transactions contemplated by
this Agreement, and each party agrees (a) it will not attempt to deny or defeat
personal jurisdiction or venue in any such court by motion or other request for
leave from any such court and (b) it will not bring any action relating to this
Agreement or any of the transactions contemplated by this Agreement in any court
other than any such court.

     8.10 Severability.  Whenever possible, each provision or portion of any
          ------------                                                      
provision of this Agreement will be interpreted in such manner as to be
effective and valid under applicable law but if any provision or portion of any
provision of this Agreement is held to be invalid, illegal or unenforceable in
any respect under any applicable law or rule in any jurisdiction, such
invalidity, illegality or unenforceability will not affect any other provision
or portion of any provision in such jurisdiction, and this Agreement will be
reformed, construed and enforced in such jurisdiction as if such invalid,
illegal or unenforceable provision or 

                                      -37-
<PAGE>
 
portion of any provision had never been contained herein, so long as the
economic and legal substance of the transactions contemplated hereby are not
affected in a manner materially adverse to any party hereto.

                                      -38-
<PAGE>
 
          IN WITNESS WHEREOF, Parent, Sub, and the Company have caused this
Agreement to be signed by their respective officers thereunto duly authorized,
all as of the date first written above.

                                       BERKSHIRE HATHAWAY INC.
                                                              
                                       By:  /s/ Warren  E. Buffett 
                                            ------------------------------
                                            Warren E. Buffett
                                            
                                       Its:    Chairman 
                                               ---------------------------
                                                      
                                                      
                                       QDI, INC.      
                                                         
                                       By:  /s/ Warren E. Buffett
                                            ------------------------------
                                            Warren E. Buffett 
                                                              
                                       Its:   Chairman        
                                              ----------------------------


                                       INTERNATIONAL DAIRY QUEEN, INC.
                                              
                                       By:  /s/ John W. Mooty
                                            ------------------------------
                                            John W. Mooty    
                                            
                                       Its:  Chairman of the Board
                                             -----------------------------

                                      -39-
<PAGE>
 
                                                                       EXHIBIT A

                       FORM OF COMPANY AFFILIATE LETTER

Gentlemen:

     The undersigned, a holder of shares of [Class A or Class B] Common Stock,
par value $.01 per share ("Company Stock"), of International Dairy Queen, Inc.,
a Delaware corporation (the "Company"), is entitled to receive in connection
with the merger (the "Merger") of the Company with QDI, Inc., a Delaware
corporation ("Sub"), securities (the "Parent Securities") of Berkshire Hathaway
Inc., a Delaware corporation ("Parent").  The undersigned acknowledges that the
undersigned may be deemed an "affiliate" of the Company within the meaning of
Rule 145 ("Rule 145") promulgated under the Securities Act of 1933, as amended
(the "Act"), although nothing contained herein should be construed as an
admission of such fact.

     If the undersigned were an affiliate under the Act, the undersigned's
ability to sell, assign or transfer the Parent Securities received by the
undersigned in exchange for any shares of Company Stock pursuant to the Merger
may be restricted unless such transaction is registered under the Act or an
exemption from such registration is available.  The undersigned understands that
such exemptions are limited and the undersigned has obtained advice of counsel
as to the nature and conditions of such exemptions, including information with
respect to the applicability to the sale of such securities of Rules 144 and
145(d) promulgated under the Act.

     The undersigned hereby represents to and covenants with the Company, Sub,
and Parent that the undersigned will not sell, assign or transfer any of the
Parent Securities received by the undersigned in exchange for shares of Company
Stock pursuant to the Merger except (i) pursuant to an effective registration
statement under the Act, (ii) in conformity with the volume and other
limitations of Rule 145 or (iii) in a transaction which, in the opinion of
independent counsel reasonably satisfactory to Parent, is not required to be
registered under the Act.

     In the event of a sale or other disposition by the undersigned of Parent
Securities pursuant to Rule 145, the undersigned will supply Parent with
evidence of compliance with such Rule.  The undersigned understands that Parent
may instruct its transfer agent to withhold the transfer of any Parent
Securities disposed of by the undersigned pending receipt of such evidence of
compliance.

     The undersigned acknowledges and agrees that appropriate legends will be
placed on certificates representing Parent Securities received by the
undersigned in the Merger or held by a transferee thereof, which legends will be
removed by delivery of substitute certificates upon receipt of an opinion in
form and substance reasonably satisfactory to Parent from independent counsel
reasonably satisfactory to Parent to the effect that such legends are no longer
required for purposes of the Act.

                                      A-1
<PAGE>
 
     The undersigned acknowledges that (i) the undersigned has carefully read
this letter and understands the requirements hereof and the limitations imposed
upon the distribution, sale, transfer or other disposition of Parent Securities
and (ii) the receipt by Parent of this letter is an inducement and a condition
to Parent's obligations to consummate the Merger.

                                  Very truly yours,


Dated:

                                      A-2
<PAGE>
 
                                                                       EXHIBIT B


                       CONTINUITY OF INTEREST AGREEMENT


          Berkshire Hathaway Inc., a Delaware corporation ("Parent"), QDI, Inc.,
a Delaware corporation and a direct wholly-owned subsidiary of Parent ("Sub")
and each of the undersigned shareholders (each, a "Shareholder" and
collectively, the "Shareholders") of International Dairy Queen, Inc., a Delaware
corporation (the "Company"), hereby enter into this Agreement on [DATE] for the
purposes hereinafter set forth (collectively, Parent, Sub and the Shareholders
are referred to as the "Parties").

          WHEREAS, Parent, Sub and the Company entered into an Agreement and
Plan of Merger dated as of October 21, 1997 (the "Merger Agreement");

          WHEREAS, pursuant to the Merger Agreement, Company will merge (the
"Merger") with and into Sub with Sub as the surviving corporation in the Merger
and pursuant to such Merger, it is intended that each Shareholder will surrender
all of such Shareholder's shares of Company Class A Common Stock and/or Company
Class B Common Stock (collectively, "Company Common Stock"), in exchange for
shares of Class A Stock of Parent and/or Class B Stock of Parent (collectively,
"Parent Shares");

          WHEREAS, the Parties wish to take certain steps to qualify the Merger
as a tax-free reorganization within the meaning of Section 368(a) of the
Internal Revenue Code of 1986, as amended (the "Code");

          NOW, THEREFORE, the Parties agree as follows:

          (a)  Each Shareholder has all necessary power and authority to enter
into and perform all of such Shareholder's obligations hereunder.  The
execution, delivery and performance of this Agreement by such Shareholder will
not violate any other agreement to which such Shareholder is a party, including
any voting agreement, shareholders' agreement, trust agreement or voting trust.
This Agreement has been duly and validly executed and delivered by such
Shareholder and constitutes a valid and binding agreement of such Shareholder,
enforceable against such Shareholder in accordance with its terms.

          (b)  Each Shareholder is the beneficial owner or record holder of the
number of shares set forth on Schedule 1 attached hereto and, as of the date
hereof, the shares listed on Schedule 1, with respect to each Shareholder,
constitute all the shares of Company Common Stock owned of record or
beneficially by such Shareholder.  Each Shareholder represents that such
Shareholder has not purchased, sold, exchanged, transferred by gift or otherwise
disposed of shares of Company Common Stock prior to the date hereof either in
contemplation of or as part of the Merger.

                                      B-1
<PAGE>
 
          (c)  Each Shareholder represents that such Shareholder does not have
any plan or intention to sell, exchange, transfer by gift or otherwise dispose
of (including by transactions which would have the ultimate economic effect of a
disposition including, but not limited to, puts, short-sales and equity swap
type of arrangements) (collectively, "dispose" or "disposition") any Parent
Shares to be received by such Shareholder pursuant to the Merger.

          (d)  Each Shareholder further agrees that for a period of two (2)
years after the Merger (the "Post-Merger Continuity Period"), such Shareholder
will not sell, exchange, transfer by gift or otherwise dispose of (including by
transactions which would have the ultimate economic effect of a disposition
including, but not limited to, puts, short-sales and equity swap type of
arrangements) any of the Parent Shares that such Shareholder receives in
exchange for shares of Company Common Stock pursuant to the Merger; provided,
                                                                    -------- 
however, each Shareholder (or the estate of such Shareholder) is expressly
- -------                                                                   
permitted to transfer Parent Shares to beneficiaries, heirs or legatees upon
such Shareholder's death, or to a "grantor" trust created for such Shareholder's
benefit in which such Shareholder is treated as the owner pursuant to Sections
671 through 678 of the Code.  Notwithstanding this paragraph 3, each Shareholder
may, prior to the end of the Post-Merger Continuity Period, sell, exchange,
transfer by gift or otherwise dispose of Parent Shares that such Shareholder
receives pursuant to the Merger, if, prior to the date of such disposition, the
Shareholder obtains the written opinion of Faegre & Benson (which opinion will
specifically set forth the facts and analysis forming the basis of such
opinion), which opinion is reasonably satisfactory to Munger, Tolles & Olson LLP
("Munger Tolles"), that such disposition will not prevent such Parent Shares
from qualifying as stock that satisfied the "continuity of interest" requirement
under Section 368 of the Code, generally on the ground that the Shareholder had
no intent to dispose of such Parent Shares at the time of the Merger and that
the Shareholder's decision to dispose of such Parent Shares was the result of an
unanticipated change in circumstances subsequent to the Merger, or otherwise.

          (e)  Each Shareholder agrees that, during the Post-Merger Continuity
Period, such Shareholder will give notice to Parent, Faegre & Benson and Munger
Tolles at least 30 days prior to any proposed disposition of Parent Shares
received pursuant to the Merger, which notice shall describe (i) the number of
Parent Shares that will be subject to the proposed disposition, and (ii) the
manner of such disposition.

          (f)  This Agreement shall be binding upon and inure solely to the
benefit of each party hereto and their respective successors, assigns, heirs,
executors, administrators and other legal representatives.  Nothing in this
Agreement, express or implied, is intended to confer upon any other person any
rights or remedies of any nature whatsoever under or by reason of this
Agreement.

          (g)  This Agreement shall not be modified, amended, altered or
supplemented except by a written agreement executed by all of the Parties
hereto.  A Shareholder requesting the written opinion of Faegre & Benson to
dispose of Parent Shares, agrees to bear and pay all fees and expenses of Faegre
& Benson and Munger Tolles.

                                      B-2
<PAGE>
 
          (h)  Each Shareholder is entering this Agreement to enable Faegre &
Benson and Munger Tolles to opine that the Merger constitutes a reorganization
within the meaning of Section 368(a) of the Code, and each Shareholder agrees
that both Faegre & Benson and Munger Tolles may rely upon this Agreement in
rendering their opinions.

          (i)  All notices to Parent shall be sent to:

                    Berkshire Hathaway Inc.
                    1440 Kiewit Plaza
                    Omaha, Nebraska 68131
                    Attention:  Chairman of the Board

          (j)  All notices to Faegre & Benson should be sent to:

                    Faegre & Benson
                    2200 Norwest Center
                    90 South Seventh Street
                    Minneapolis, Minnesota 55402

          (k)  All notices to Munger Tolles should be sent to:

                    Stephen Rose, Esq.
                    Munger, Tolles & Olson LLP
                    355 South Grand Avenue
                    Los Angeles, California  90071

          IN WITNESS WHEREOF, the Parties hereto have caused this Agreement to
be duly executed on the date first set forth above.

 

                                       ______________________________________
                                             John W. Mooty


 
 
                                       BERKSHIRE HATHAWAY INC.

                                       By:  ________________________________
 

                                       Its: ________________________________

                                      B-3
<PAGE>
 
                                       QDI, INC.                          
                                                                          
                                                                          
                                       By:  ___________________________________
                                                                          
                                       Its: ___________________________________
                                                                          
                                                                          
                                       [Additional shareholder signatures] 

                                      B-4

<PAGE>
 
                                                                       EXHIBIT 2

                            SHAREHOLDERS' AGREEMENT


          THIS SHAREHOLDERS' AGREEMENT ("Agreement") is made and entered into as
of October 21, 1997 by and between Berkshire Hathaway, Inc., a Delaware
corporation ("Parent"), and each of the other persons whose signature appears on
the signature page hereto (each a "Shareholder" and collectively the
"Shareholders").

          WHEREAS, concurrently with the execution and delivery of this
Agreement, Parent and International Dairy Queen, Inc., a Delaware corporation
(the "Company"), are executing and delivering to each other that certain
Agreement and Plan of Merger (the "Merger Agreement"), dated as of the date
hereof, a copy of which each of the Shareholders has received and reviewed,
pursuant to which the Company will be merged with and into a direct, wholly
owned subsidiary of Parent (the "Merger") and each share of Class A Common
Stock, par value $.01 per share, of the Company ("Company Class A Stock") and
Class B Common Stock, par value $.01 per share, of the Company ("Company Class B
Stock" and together with the Company Class A Stock, the "Company Common Stock")
will be converted into the right to receive, at the election of the holder
thereof and subject to certain limitations stated in the Merger Agreement, a
portion of a share of Class A Common Stock, par value $5.00 per share, of Parent
("Parent Class A Stock"),  a portion of a share of Class B Common Stock, par
value $.1667 per share, of Parent ("Parent Class B Stock" and together with the
Parent Class A Stock, the "Parent Stock"), or cash; and

          WHEREAS, after considering the best interests of the Company and its
shareholders, reviewing the Merger Agreement, and weighing the possibilities of
acquisition proposals from parties other than Parent, each of the Shareholders
has determined that an acquisition of the Company by Parent is uniquely
advantageous to the Company and its shareholders, providing benefits not
available in an acquisition of the Company by any other reasonably foreseeable
acquiror of the Company; and

          WHEREAS, each of the Shareholders, after considering his own financial
interests, has determined that he wants to acquire Parent Stock through the
Merger in exchange for his Company Common Stock, and does not want to acquire
either cash or the stock of any other reasonably foreseeable acquiror of the
Company in exchange for his Company Common Stock; and

          WHEREAS, Parent is willing to execute and deliver the Merger Agreement
only if each of the Shareholders executes and delivers this Agreement and only
in reliance upon the agreements, representations, and warranties of each of the
Shareholders herein, and each of the Shareholders is willing to execute and
deliver this Agreement in order to induce Parent to execute and deliver the
Merger Agreement;
<PAGE>
 
          NOW, THEREFORE, in consideration of the foregoing, and for other good
and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the Shareholders hereby severally agree with Parent as follows:

          Representations and Warranties of the Shareholders.  Each Shareholder
          --------------------------------------------------                   
hereby severally represents and warrants to Parent as follows:

          (a) Authority; No Violation. Such Shareholder has all necessary power
and authority to enter into and perform all of such Shareholder's obligations
hereunder. The execution and delivery of this Agreement by such Shareholder and
consummation by such Shareholder of the transactions contemplated hereby will
not violate, conflict with, or constitute a default under any contract,
commitment, restriction, arrangement, or other agreement to which such
Shareholder is a party or by which such Shareholder is bound, including any
proxy, proxy agreement, voting agreement, voting trust, shareholders' agreement,
or trust agreement. There is no other person, including any beneficiary of or
other holder of an interest under any trust of which such Shareholder is a
trustee, whose consent is required for the execution and delivery of this
Agreement or the consummation of the transactions contemplated hereby. This
Agreement has been duly and validly executed and delivered by such Shareholder
(and such Shareholder's spouse if such spouse's signature is required under
applicable law in order to convey to Parent the full benefit of this Agreement),
and constitutes a valid and binding agreement of such Shareholder (and such
spouse if applicable), enforceable against such Shareholder (and such spouse) in
accordance with its terms.

          (b) Ownership of Shares.  Such Shareholder is the beneficial owner or
record holder of the number of each class of shares of Company Common Stock
indicated under such Shareholder's name on the signature page hereto (the
"Existing Shares", and together with any shares of the Company Common Stock
acquired by Shareholder after the date hereof, the "Shares") and, as of the date
hereof, the Existing Shares constitute all of the shares of Company Common Stock
owned beneficially or of record by such Shareholder.  With respect to the
Existing Shares, such Shareholder has sole voting power, sole power to issue
instructions with respect to the matters set forth in Section 2 hereof, sole
power to dispose, sole power to demand a dissenting shareholder's appraisal
rights and sole power to engage in the actions set forth in Section 2 hereof,
with no restriction on the voting rights, rights of disposition or otherwise,
subject to applicable federal or state securities laws restricting "affiliates"
of the Company.

          (c) No Intention to Sell. Such Shareholder has no plan or intention
to, directly or indirectly, sell, exchange or otherwise dispose of, reduce the
risk of loss by short sale or otherwise, enter into any contract or other
arrangement with respect to, or consent to the sale, exchange or other
disposition of any interest in, the Parent Stock which such Shareholder receives
in the Merger. Such Shareholder gives this representation to enable Faegre &
Benson, tax counsel to the Company, and Munger, Tolles & Olson, tax counsel to
Parent, to render their respective legal opinions at the Closing (as defined in
the Merger Agreement) that the Merger qualifies as a reorganization within the
meaning of Section 368 of the Internal Revenue Code of 

                                      -2-
<PAGE>
 
1986, as amended.  Such Shareholder understands that significant adverse tax
consequences may result to Parent, the Company, and the Company's shareholders,
including such Shareholder, if such representation is not true and complete as
of the Effective Time (as defined in the Merger Agreement) of the Merger and
agrees to restate the foregoing representation on or about the Effective Time of
the Merger.

          2. Voting Agreement, Proxy, and Agreement Not to Transfer or Convert.
              ------------------------------------------------------------------
                    
             (a) Agreement to Vote for Merger. Each Shareholder hereby severally
and irrevocably agrees to vote all of the Shares as follows: (i) in favor of the
Merger Agreement, the Merger, and the other transactions contemplated by the
Merger Agreement; (ii) in favor of any other matter necessary to the
consummation of the Merger and the other transactions contemplated by the Merger
Agreement, (iii) against any Alternative Transaction Proposal (as defined in the
Merger Agreement), and (iv) against any other action or agreement that would
result in a breach in any material respect of any covenant, representation or
warranty or any other obligation or agreement of the Company under the Merger
Agreement or that is intended, or could reasonably be expected, to impede,
interfere with, delay, postpone, discourage or adversely affect the consummation
of the Merger or the other transactions contemplated by the Merger Agreement.
Such Shareholder will not enter into any agreement or understanding prior to the
Termination Date (as defined below) to vote after the Termination Date in any
manner inconsistent with clauses (i), (ii), (iii), or (iv) of the preceding
sentence.

               (b) Irrevocable Proxy. Each Shareholder hereby severally grants
to, and appoints, Parent and Warren E. Buffett, Chairman of Parent, Charles T.
Munger, Vice-Chairman of Parent, and Marc D. Hamburg, Chief Financial Officer of
Parent, in their respective capacities as officers of Parent, and any individual
who shall succeed to either such office of Parent, and any other designee of
Parent, and each of them, such Shareholder's proxy and attorney-in-fact (with
full power of substitution and resubstitution), to vote the Shares as stated in
clauses (i), (ii), (iii), and (iv) of Section 2(a). This proxy is, and such
Shareholder intends this proxy to be, irrevocable and coupled with an interest.
This proxy will expire at the close of business on the Termination Date. Such
Shareholder will take any and all further actions and will execute and deliver
any and all further instruments (including a proxy separate from this Agreement)
as may be necessary or desirable, in Parent's sole determination, to effectuate
the intent of this proxy. Such Shareholder hereby revokes any and all proxies,
voting agreements, voting trusts, or other arrangements of any kind previously
granted by such Shareholder with respect to the voting of the Shares.

                (c) No Transfer of Shares. Each Shareholder hereby severally
agrees not to (i) sell, transfer, assign, or otherwise dispose, by gift or
otherwise, of any of the Shares or any interest therein, (ii) pledge, mortgage,
hypothecate, or otherwise encumber any of the Shares or any interest therein,
(iii) deposit the Shares or any interest therein into any voting trust, voting
agreement, proxy, or other arrangement of any kind with respect to the voting of
the Shares, or (iv) enter into any contract, option, or other arrangement with
respect, directly or indirectly, to the foregoing, provided that nothing herein
shall be deemed to prohibit (i) the pledge of any of the

                                      -3-
<PAGE>
 
Shares pursuant to the terms of any bank credit agreement, or (ii) any
Shareholder from making bona fide gifts of any of the Shares, if the donee of
such Shares agrees in writing with Parent to be bound by the terms of this
Agreement. Except as expressly set forth above, without the prior written
consent of Parent, any purported sale, transfer, assignment, disposition,
pledge, mortgage, hypothecation, encumbrance, or deposit of the Shares or any
interest therein, or contract, option, or other arrangement with respect,
directly or indirectly, thereto will be null, void, and unenforceable and will
have no effect on the agreements, including the proxy, contained in this
Agreement.

          (d) Conversion; Election of Merger Consideration; Waiver of Appraisal
Rights.  With respect to any Shares that are Company Class B Stock, each
Shareholder hereby severally agrees not to, directly or indirectly, convert any
such Company Class B Stock into Company Class A Stock, pursuant to the Company's
certificate of incorporation or otherwise, without the prior written consent of
Parent.  Any Company Class B Stock converted with Parent's consent into Company
Class A Stock will continue to be subject to the terms and provisions of this
Agreement to the same extent and manner as other Shares.  Such Shareholder
agrees that, to the extent that an election is available to such Shareholder
with respect to the consideration available in the Merger, such Shareholder will
elect to obtain the maximum number of shares of Parent Stock available in the
Merger.  Such Shareholder waives any rights of appraisal or rights to dissent
from the Merger that such Shareholder may have.

          (e) Stop Transfer.  Each Shareholder hereby severally agrees that such
Shareholder (i) will not request that the Company register the transfer (by
book-entry or otherwise) of any certificate or uncertificated interest
representing any of such Shareholder's Shares, unless such transfer is made with
Parent's prior written consent, (ii) will tender to the Company, within fifteen
business days of the date of this Agreement, all certificates representing such
Shareholder's Shares for the Company to inscribe thereupon the following legend:
"The shares of Class [A or B] Common Stock, $.01 par value per share, of [name
of Company] (the "Company") represented by this certificate are subject to a
Shareholders' Agreement dated as of [date], and may not be sold or otherwise
transferred, except in accordance therewith.  A copy of such Agreement is
available for inspection at the principal executive office of the Company", and
(iii) will, within fifteen business days of the date of this Agreement, no
longer hold any Shares, whether certificated or uncertificated, in "street name"
or in the name of any nominee.

    3.       Affiliate Status.
             ---------------- 

             (a) Each Shareholder hereby severally acknowledges that such
Shareholder may be deemed an "affiliate" of the Company within the meaning of
Rule 145 ("Rule 145") promulgated under the Securities Act of 1993, as amended
(the "Act"), although nothing contained herein should be construed as an
admission of such fact. Shareholder represents to and covenants with Parent that
such Shareholder will not sell, assign, transfer or otherwise dispose of, or
offer to sell, transfer or otherwise dispose of, the Parent Shares, if any, that
such Shareholder receives in the Merger except (i) in conformity with Rule 145,
(ii) pursuant to an effective

                                      -4-
<PAGE>
 
registration statement under the Act, or (iii) in a transaction that, in the
opinion of independent counsel reasonably satisfactory to Parent, is exempt from
registration under the Act.

          (b) Shareholder severally acknowledges and agrees that, shortly before
the Effective Time, such Shareholder will deliver to Parent a letter, in the
form of Exhibit B to the Merger Agreement, that makes the representations set
forth in Section 3(a) of this Agreement.

    4.    No Solicitation.  In such Shareholder's capacity as a record or
          ---------------                                                
beneficial owner of Company Common Stock, each Shareholder severally agrees that
such Shareholder will not, and will not authorize or permit any of such
Shareholder's agents or advisers to, directly or indirectly solicit, initiate or
encourage (including by way of furnishing information) any Alternative
Transaction Proposal or take any other action to facilitate the submission from
any person of any Alternative Transaction Proposal.

     5.   Stockholder Capacity.  Each Shareholder is entering this Agreement in
          --------------------                                                 
his capacity as the record and beneficial owner of such Shareholder's Shares,
and not in his capacity as a director of the Company.

     6.   Termination.  The obligations of the Shareholders, other than those
          -----------                                                        
set forth in the last sentence of Section 2(a) and those set forth in Section 3,
shall terminate upon the earlier to occur of (i) termination of the Merger
Agreement in accordance with Article 7 thereof, or (ii) consummation of the
Merger.  The date of such termination is referred to herein as the "Termination
Date".

     7.   Specific Performance.  The Shareholders each acknowledge and agree
          --------------------                                              
with Parent that irreparable damages would occur in the event that any provision
of this Agreement is not performed in accordance with the terms hereof, that
monetary damages would be an inadequate remedy to Parent, and that Parent shall
be entitled to specific performance of the terms hereof, in addition to any
other remedy at law or in equity.

     8.  Indemnification.  Parent shall indemnify, defend and hold harmless each
         ---------------                                                        
Shareholder against all losses, claims, damages, costs, expenses (including
reasonable attorneys' fees), liabilities or judgments or amounts that are paid
in settlement with the approval of Parent (which approval shall not be
unreasonably withheld) of or in connection with any third-party claim, action,
suit, proceeding or investigation arising out of such Shareholder's execution,
delivery or performance of this Agreement.  Any Shareholder wishing to claim
indemnification under this Section 8, upon learning of any such claim, action,
suit, proceeding or investigation, shall notify Parent in writing as soon as
reasonably practicable (but the failure so to notify Parent shall not relieve
Parent from any liability which it may have under this Section 8 except to the
extent such failure prejudices Parent). The Shareholders as a group may retain
only one law firm to represent them with respect to each such matter unless
there is, under applicable standards of professional conduct, a conflict on any
significant issue between the positions of any two or more Shareholders.

                                      -5-
<PAGE>
 
     9.  Miscellaneous.
         ------------- 

         (a) Definitional Matters.

             (i) "Person" means a corporation, association, partnership, joint
venture, organization, business, individual, trust, estate or any other entity
or group (within the meaning of Section 13(d)(3) of the Securities Exchange Act
of 1934, as amended). In the event of a stock dividend or distribution, or any
change in the Company Common Stock, by reasons of any stock dividend, split-up,
recapitalization, combination, exchange of shares, or the like, "Shares" shall
be deemed to refer to and include the Shares as well as all such stock dividends
and distributions and any shares into which or for which any or all of the
Shares may be changed or exchanged. "Vote" (including "voting") means to vote in
person or by proxy at a meeting of shareholders, to grant a written consent to
any action to be taken by the written consent of shareholders, or to give
instructions to a proxyholder or any other person with authority to vote shares.

              (ii) Any capitalized terms used but not defined in this Agreement
shall have the respective meanings that the Merger Agreement ascribes to such
terms.

              (iii) The descriptive headings herein are inserted for convenience
of reference only and are not intended to be part of or to affect the meaning or
interpretation of this Agreement.

               (iv) The phrase "including" shall be deemed to mean "including
without limitation".

         (b) Entire Agreement. This Agreement constitutes the entire agreement
between the parties hereto with respect to the subject matter hereof and
supersedes any and all prior agreements and understandings, written and oral,
among the parties, or any of them, with respect to the subject matter hereof.

         (c)   Parties in Interest. This Agreement shall be binding upon and
inure solely to the benefit of each party hereto and their respective
successors, assigns, heirs, executors, administrators and other legal
representatives. Nothing in this Agreement, express or implied, is intended to
confer upon any other person any rights or remedies of any nature whatsoever
under or by reason of this Agreement.

          (d)   Assignment. This Agreement shall not be assigned without the
prior written consent of the other party hereto, except that Parent may assign,
in its sole discretion, all or any of its rights, interests and obligations
hereunder to any direct or indirect wholly owned subsidiary of Parent, provided
that no such assignment shall relieve Parent of its obligations under this
Agreement.

                                      -6-
<PAGE>
 
          (e)  Amendment. This Agreement shall not be amended, altered or
modified in any manner whatsoever, except by a written instrument executed by
the parties hereto.

          (f)  Governing Law. This Agreement shall be governed in all respects,
including validity, interpretation and effect, by the laws of the State of
Delaware (without giving effect to the provisions thereof relating to conflicts
of law).

          (g) Severability. If any terms or other provision of this Agreement is
invalid, illegal or incapable of being enforced by any rule of law or public
policy, all other terms and provisions of this Agreement shall nevertheless
remain in full force and effect so long as the economic or legal substance of
the transaction contemplated hereby is not affected in any manner materially
adverse to any party. Upon a determination that any term or other provision is
invalid, illegal or incapable of being enforced, the parties hereto shall
negotiate in good faith to modify this Agreement so as to effect the original
intent of the parties as closely as possible to the fullest extent permitted by
applicable law in an acceptable manner to the end that the transactions
contemplated hereby are fulfilled to the extent possible.

          (h)   Counterparts.  This Agreement may be executed in two or more
counterparts, each of which shall be deemed to be an original, but all of which
shall constitute one and the same agreement.

          (i) Notices. Any notices or other communications required or permitted
hereunder shall be in writing and shall be deemed duly given upon (i)
transmitter's confirmation of a receipt of a facsimile transmission, (ii)
confirmed delivery by FedEx or another standard overnight carrier or (iii) the
expiration of five business days after the day when mailed by certified or
registered mail, postage prepaid, addressed at the following addresses (or at
such other address as the parties hereto shall specify by like notice):

     If to Parent, to:

          Berkshire Hathaway, Inc.
          1440 Kiewit Plaza
          Omaha, Nebraska  68131
          Telephone:  (402) 346-1400
          Fax: (402) 346-3375

          Attention: Mr. Marc Hamburg


     If to any of the Shareholders, to the respective address noted on the
     signature page hereto.

                                      -7-
<PAGE>
 
     10.  Further Assurances.  Each Shareholder will execute and deliver all
such further documents and instruments and take all such further actions as may
be necessary in order to consummate the transactions contemplated hereby.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.
<TABLE> 
<CAPTION> 
BERKSHIRE HATHAWAY INC.              SHAREHOLDERS:

<S>   <C>                           <C> 
By:  /s/ Marc D. Hamburg             /s/ John W. Mooty
     ----------------------          ----------------------------------
                                     John W. Mooty
Its: Vice President-CFO
     -----------------------
                                     Number of Shares of Company
                                     Class A Stock: 485,849
                                     ----------------------------------
\
                                     Number of Shares of Company
                                     Class B Stock:  839,049
                                                   --------------------

                                     Address:
                                              __________________________

                                              --------------------------
 
                                     Spouse:  /s/ Jane N. Mooty    
                                            -----------------------------
                                               Jane N. Mooty                
                                                                            
                                              /s/ Jane N. Mooty             
                                           ------------------------------
                                              Jane N. Mooty                 
                                                                            
                                     Number of Shares of Company   
                                     Class A Stock:  13,735        
                                                   ----------------------
                                     Number of Shares of Company   
                                     Class B Stock:  560,882        
                                                   ---------------------- 
                                     Address:
                                              ___________________________

                                              ___________________________

                                     Spouse:  /s/ John W. Mooty
                                             ----------------------------
                                                  John W. Mooty
</TABLE> 

                                      -8-
<PAGE>
 
                                     LUTHER FAMILY LIMITED PARTNERSHIP     
                                                                           
                                                                              
                                     By:  C. David Luther                     
                                         -------------------------------------
                                          C. David Luther                     
                                                                              
                                     Its:  G.P.                               
                                          ------------------------------------
                                                                              
                                     Number of Shares of Company              
                                     Class A Stock:                           
                                                    --------------------------
                                                                              
                                     Number of Shares of Company              
                                     Class B Stock:   550,000                 
                                                    --------------------------
                                                                              
                                     Address:                                 
                                             _________________________________
                                                                              
                                             ---------------------------------
                                                                              
                                       /s/ David N. Mooty                     
                                      ----------------------------------------
                                       David N. Mooty                         
                                                                              
                                       Number of Shares of Company            
                                       Class A Stock:   19,540                
                                       ----------------------------           
                                                                              
                                       Number of Shares of Company            
                                       Class B Stock:  142,502                
                                                     -------------------------
                                                                              
                                     Address:                                 
                                              ________________________________
                                                                              
                                              --------------------------------
                                     Spouse:  /s/ Jeanne H. Mooty             
                                              --------------------------------
                                                                              

                                      -9-
<PAGE>
 
                                             /s/ Bruce W. Mooty               
                                             ---------------------------------
                                             Bruce W. Mooty                   
                                                                              
                                             Number of Shares of Company      
                                             Class A Stock:  25,418           
                                                             -----------------
                                                                              
                                             Number of Shares of Company      
                                             Class B Stock:  219,153          
                                                             -----------------
                                                                              
                                             Address:                         
                                                     _________________________
                                                                              
                                                     -------------------------
                                                                              
                                             Spouse:                          
                                                    __________________________
                                                                              
                                                                              
                                             /s/ Charles W. Mooty             
                                             ---------------------------------
                                             Charles W. Mooty                 
                                                                              
                                             Number of Shares of Company      
                                             Class A Stock: 47,089            
                                                            ------------------
                                                                              
                                             Number of Shares of Company      
                                             Class B Stock: 195,701           
                                                            ------------------
                                                                              
                                             Address:                         
                                                     -------------------------
                                                                              
                                                     -------------------------
                                                                              
                                             Spouse:                          
                                                    --------------------------

                                      -10-


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