AMERICAN GREETINGS CORP
10-Q, 1994-07-14
GREETING CARDS
Previous: TCI LIBERTY HOLDING CO, 8-B12G, 1994-07-13
Next: AMES DEPARTMENT STORES INC, 8-K, 1994-07-14



<PAGE>   1





                                UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.   20549

                                   FORM 10-Q

(Mark One)
    X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
_________  EXCHANGE ACT OF 1934
                                               May 31, 1994
For the quarterly period ended________________________________________________

                                       OR
                                       __

           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
__________ EXCHANGE ACT OF 1934

 For the transition period from   ____________________ to ____________________

                                                   0-502
                 Commission file number           ________

                        AMERICAN GREETINGS CORPORATION
           ________________________________________________________
                                      
            (Exact name of registrant as specified in its charter)

                  Ohio                               34-0065325
    _______________________________             ___________________
    (State or other jurisdiction of              (I.R.S. Employer
     incorporation or organization)             Identification No.)



   One American Road, Cleveland Ohio                    44144
________________________________________             ____________
(Address of principal executive offices)              (Zip Code)

                                             (216) 252-7300
                             __________________________________________________
                             Registrant's telephone number, including area code

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

     X
Yes_____             No______

As of May 31, 1994, the date of this report, the number of shares outstanding
of each of the issuer's classes of common stock was:

                          Class A Common    69,610,694
                          Class B Common     4,637,017



<PAGE>   2



<TABLE>


                        AMERICAN GREETINGS CORPORATION
                                     INDEX
                                       

<CAPTION>
                                                                                   Page
                                                                                  Number
                                                                                  ------
<S>                                                                               <C>
PART I - FINANCIAL INFORMATION
- ------------------------------
         Item 1.  Financial Statements . . . . . . . . . . . . . . . . . . . .       1

         Item 2.  Management's Discussion and Analysis. . . . . . . . . . . . .      5

PART II - OTHER INFORMATION
- ---------------------------
         Item 6.  Exhibits and Reports on Form 8-K. . . . . . . . . . . . . . .      7

SIGNATURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      7
- ----------

</TABLE>




                                      -i-
<PAGE>   3
<TABLE>

                                                  PART I - FINANCIAL INFORMATION
                                                  ------------------------------
ITEM 1. FINANCIAL STATEMENTS
- ----------------------------                         
                                                  AMERICAN GREETINGS CORPORATION
                                                 CONSOLIDATED STATEMENT OF INCOME

                                      
<CAPTION>
                                                                                    (Unaudited)
                                                                                 Three Months Ended
                                                                                       May 31,
                                                                            -------------------------------
                                                                                1994               1993
                                                                            -----------         -----------
                                                                                 (Thousands of dollars
                                                                                except per-share amounts)
<S>                                                                         <C>                <C>
Net sales                                                                   $   416,403         $   391,959
Other income                                                                      2,389               3,482
                                                                            -----------         -----------
 Total revenue                                                                  418,792             395,441
Costs and expenses:
 Material, labor and other production costs                                     137,741             143,626
 Selling, distribution and marketing                                            172,348             152,260
 Administrative and general                                                      53,944              49,848
 Interest                                                                         3,663               3,263
                                                                            -----------         -----------
  Total costs and expenses                                                      367,696             348,997
                                                                            -----------         -----------
Income before income taxes and cumulative 
 effect of accounting changes                                                    51,096              46,444
 Income taxes                                                                    17,934              17,417
                                                                            -----------         -----------
Income before cumulative effect of accounting
 changes                                                                         33,162              29,027
Cumulative effect of accounting changes,
 net of tax                                                                          --              17,182
                                                                            -----------         -----------
  Net income                                                                $    33,162         $    11,845
                                                                            ===========         ===========
Income per share:
 Before cumulative effect of accounting changes                             $      0.45         $      0.39
 Cumulative effect of accounting changes,
  net of tax                                                                         --                0.23
                                                                            -----------         -----------
Net income per share                                                        $      0.45         $      0.16
                                                                            ===========         ===========
Dividends per share                                                         $     0.125         $    0.1075
                                                                            ===========         ===========
Average number of common shares outstanding                                  74,210,536          73,164,578

</TABLE>




                                    Page 1

<PAGE>   4
<TABLE>

                        AMERICAN GREETINGS CORPORATION
            CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION

<CAPTION>
                                                                    (Unaudited)            Audited         (Unaudited)
                                                                   May 31, 1994         Feb. 28, 1994      May 31, 1993
                                                                   ------------         -------------      ------------
                                                                                    (Thousands of dollars)

<S>                                                               <C>                 <C>                <C>
                  ASSETS                                    
Current assets
  Cash and equivalents                                            $  70,187            $  101,066         $  83,509
  Trade accounts receivable, less allowances
    of $86,023, $110,987 and $80,156, respec-
    tively (principally for sales returns)                          348,894               322,675           301,365
  Inventories:                                                     
    Raw material                                                     48,214                48,845            44,623
    Work in process                                                  54,376                38,956            35,422
    Finished products                                               222,021               202,620           223,024
                                                                 ----------            ----------         ---------
                                                                    324,611               290,421           303,069
    Less LIFO reserve                                                86,755                84,970            85,876
                                                                 ----------            ----------         ---------
                                                                    237,856               205,451           217,193
    Display material and factory supplies                            38,018                37,906            31,844
                                                                 ----------            ----------         ---------
       Total inventories                                            275,874               243,357           249,037
                                                             
  Deferred and refundable income taxes                               51,160                62,075            42,614
  Prepaid expenses                                                  125,333               121,022            93,839
                                                                 ----------            ----------         ---------    
       Total current assets                                         871,448               850,195           770,364

Other assets                                                        274,149               286,117           267,611
                                                                 
Property, plant and equipment                                       812,894               793,965           720,146
  Less accumulated depreciation and amortization                    384,357               365,043           333,292
                                                                 ----------            ----------         ---------
    Property, plant and equipment - net                             428,537               428,922           386,854
                                                                 ----------            ----------         ---------    
                                                                 $1,574,134            $1,565,234        $1,424,829
                                                                 ==========            ==========        ==========
    LIABILITIES AND SHAREHOLDERS' EQUITY                         
Current liabilities                                              
  Debt due within one year                                         $148,153              $132,036          $124,432
  Accounts payable                                                  120,869               127,792            96,427
  Payroll and payroll taxes                                          40,573                53,164            45,165
  Retirement plans                                                    3,254                20,766             4,955
  Dividends payable                                                   9,451                 9,300             7,866
  Income taxes                                                       26,925                32,857            25,991
                                                                 ----------            ----------         ---------    
       Total current liabilities                                    349,225               375,915           304,836
Long-term debt                                                       64,910                54,207            71,882
Postretirement benefit obligation                                    20,048                19,427            21,672
Deferred income taxes                                                60,379                62,243            61,053
Shareholders' equity                                              1,079,572             1,053,442           965,386
                                                                 ----------            ----------         ---------    
                                                                 $1,574,134            $1,565,234        $1,424,829
                                                                 ==========            ==========         =========

</TABLE>

                                    Page 2

<PAGE>   5



<TABLE>


                        AMERICAN GREETINGS CORPORATION
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                      
<CAPTION>
                                                                                      (Unaudited)
                                                                                  Three Months Ended
                                                                                        May 31,
                                                                               ---------------------------
                                                                                1994                1993
                                                                               -------             -------
<S>                                                                         <C>                <C>
                                                                              (Thousands of dollars)
OPERATING ACTIVITIES:                                                    
  Net income                                                                $33,162            $11,845
  Adjustments to reconcile to net cash
   provided (used) by operating activities:
    Postretirement benefit obligation                                             -             22,530
    Depreciation                                                             17,676             13,427
    Deferred and refundable income taxes                                      9,182              2,115
    Change in operating assets and liabilities                             (101,484)          (105,446)
    Other - net                                                               2,630              2,695
                                                                            -------           --------
    Cash Used by Operating Activities                                       (38,834)           (52,834)

INVESTING ACTIVITIES:
  Property, plant & equipment additions                                     (21,308)           (11,472)
  Other - net                                                                 8,228              3,309
                                                                            -------           --------
    Cash Used by Investing Activities                                       (13,080)            (8,163)

FINANCING ACTIVITIES:
  Increase in long-term debt                                                 17,973                  -
  Reduction of long-term debt                                               (25,273)          (100,217)
  Increase in short-term debt                                                34,422              9,313
  Sale of stock under benefit plans                                           3,195              8,140
  Purchase of treasury shares                                                     -                (50)
  Dividends to shareholders                                                  (9,282)            (7,866)
                                                                            -------           --------
    Cash Provided (Used) by Financing Activities                             21,035            (90,680)
                                                                            -------           --------
DECREASE IN CASH AND EQUIVALENTS                                            (30,879)          (151,677)

    Cash and Equivalents at Beginning of Year                               101,066            235,186
                                                                            -------           --------
    Cash and Equivalents at End of Period                                   $70,187            $83,509
                                                                            =======            =======
</TABLE>




                                    Page 3

<PAGE>   6





                        AMERICAN GREETINGS CORPORATION
                        NOTES TO FINANCIAL STATEMENTS

Three Months Ended May 31, 1994 and 1993


Note A - Basis of Presentation

The accompanying financial statements have been prepared in accordance
with the instructions to Form 10-Q.  Although they are unaudited, the
Corporation believes that all adjustments (consisting only of normal
recurring accruals) necessary for a fair presentation of the results of
operations have been made.


Note B - Seasonal Nature of Business

The Corporation's business is seasonal in nature.  Therefore, the
results of operations for interim periods are not necessarily
indicative of the results for the fiscal year taken as a whole.


Note C - Basis for Determining Net Income Per Share Information

Net income per share information is based on the average number of
shares outstanding.  For the periods presented, stock options have an
immaterial dilutive effect.


Note D - Prepaid Expenses and Other

The prepaid expenses and other classification consists of deferred
costs relating to agreements with certain customers, cash and
short-term investments held in trust for the payment of medical
benefits, and prepaid rent and insurance.  The largest component of
prepaid expenses and other is deferred costs estimated to be charged to
operations during the next twelve months.


Note E - Other Assets

The other asset classification consists of various long-term assets
such as deferred costs relating to agreements with certain customers,
corporate-owned life insurance, goodwill and equity investments.  The
largest component of other assets is deferred costs, which are charged
to operations on a straight-line basis, generally three to six years.
Deferred costs estimated to be charged to operations during the next
twelve months are classified as a prepaid expense.

                                    Page 4
<PAGE>   7
Part I., Item 2., MANAGEMENT'S DISCUSSION AND ANALYSIS
- ------------------------------------------------------
Results of Operations
- ---------------------
For the three months ended May 31, 1994, net sales increased 6.2% over the
prior year to $416.4 million on the strength of both everyday and seasonal
cards and accessories sales. This increase was lessened by approximately one
percentage point because of the continued weakening of foreign currencies,
particularly the Canadian dollar, against the U. S. dollar. Unit sales of
greeting cards were up 1% for the quarter.

Other income for the three months was $2.4 million, a decrease of $1.1 million
from the previous year which was due to lower character and design licensing
royalties.

Material, labor and other production costs as a percentage of net sales
continued to decline, from 36.6% in the prior year to 33.1% for the current
period, due to a shift in sales to higher-margin product and continued
improvements in manufacturing efficiencies.

Selling, distribution and marketing expenses were 41.4% of net sales for the
quarter compared to 38.8% last year. Higher amortization expense related to
deferred costs and the national advertising program for CreataCard caused this
increase.

For the three months, administrative and general expenses were 13.0% of net
sales, up from 12.7% last year, primarily due to the impact of Magnivision,
which incurred higher administrative expenses in relation to net sales than the
traditional business.

Interest expense for the period was $0.4 million higher than the prior year due
to higher domestic short-term borrowings.

The effective tax rate for the quarter was 35.1%, lower than the 37.5% in the
prior year due to the increased benefit from the corporate-owned life insurance
program.

Liquidity and Capital Resources 
- -------------------------------
The seasonality of the Corporation's business precludes a useful comparison of
the current period and the year-end financial position; therefore, a Statement
of Financial Position for May 31, 1993 has been included.

For the first quarter, operating activities used $14.0 million less cash
compared to the first quarter last year, primarily due to a decrease in the
deferred costs related to agreements with customers. During the first quarter,
amortization of deferred costs related to existing agreements exceeded the
deferred costs related to new or additional agreements. The impact of this
decrease was tempered by an increase in inventories which reflect production of
new card lines for both the United Kingdom and Canada and advance purchases of
favorably-priced raw materials in the United States. As a result, inventories
as a percentage of the prior twelve

                                    Page 5
<PAGE>   8
months' material, labor and other production costs increased to 41.4% at May
31, 1994 from 37.3% at May 31, 1993. Accounts receivable also increased from
the  prior year due to the higher sales level combined  with extended terms. As
a percentage of the prior twelve months' net sales, accounts receivable were
19.4% at May 31, 1994, compared to 17.8% last year.

Investing activities used  $4.9 million more cash than during the same period
in the prior year due to higher capital purchases, primarily for CreataCard,
partially offset by cash withdrawals from the corporate-owned life insurance
program.

Cash flow from financing activities for the three months was $111.7 million
favorable compared to the first quarter last year, reflecting the retirement of
$100 million of long-term debt with current funds on hand in the prior year.

Debt as a percentage of debt plus equity was 16.5% at May 31, 1994, a decrease
from 16.9% a year ago, reflecting the increase in equity. On a per share basis,
shareholders' equity increased from $13.17 at May 31, 1993 to $14.54 at May 31,
1994.

On June 10, 1994, the Corporation replaced its $250 million revolving credit
agreement with a $400 million revolving credit agreement to support its
commercial paper borrowing arrangement and provide a six-year term out option
for up to $200 million. The agreement extends through June 1999 and is
renewable thereafter on an annual basis. A commitment fee of 1/8 of 1% is due
on the unused portion; however, the fee is subject  to change based on the
credit position of the Corporation. The Corporation also continues to have a
$100 million domestic uncommitted line of credit available for short-term
financing.

There were no material changes in the financial condition, liquidity or capital
resources of the Corporation from February 28, 1994, the end of its preceding
fiscal year, to May 31, 1994, the end of its last fiscal quarter and the date
of the most recent balance sheet included in this report, nor from May 31,
1993, the end of the corresponding fiscal quarter last year, to May 31, 1994,
except the changes discussed above and aside from normal seasonal fluctuations.

Prospective Information
- -----------------------
Management is not aware of any current trends, events, demands, commitments or
uncertainties, which reasonably can be expected to have a material effect on 
the liquidity, capital resources, financial position or results of operations 
of the Corporation.





                                     Page 6
<PAGE>   9





PART II - OTHER INFORMATION
- ---------------------------
Item  6.  Exhibits and Reports on Form 8-K
          --------------------------------
           (a)  Exhibits (exhibit reference numbers refer to Item
                           601 of Regulation S-K)

                 11(a)     Calculation of Primary Earnings Per Share

                 11(b)     Calculation of Fully-Diluted Earnings Per Share

           (b)  Reports on Form 8-K

                None

                                  SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                     AMERICAN GREETINGS CORPORATION


                                     By: /s/  William S. Meyer
                                         -----------------------------
                                         William S. Meyer 
                                         Controller 
                                         Chief Accounting Officer
                                        

July 14, 1994





                                    Page 7

<PAGE>   1



<TABLE>


                                                                      EXHIBIT 11

                        American Greetings Corporation
                        ------------------------------
                       Computation of Earnings Per Share
                       ---------------------------------

<CAPTION>
                                                                 (Unaudited)
                                                          Three Months Ended May 31,
                                                      ---------------------------------

                                                         1994                   1993   
                                                      ----------             ----------
 <S>                                                 <C>                    <C>
 Average number of
  common shares outstanding                           74,210,536             73,164,578
                                                      ==========             ==========

 Net income (thousands)                               $   33,162             $   11,845
                                                      ==========             ==========
 Primary earnings per share                           $      .45             $      .16
                                                      ==========             ==========
</TABLE>


             Computation of Fully-Diluted Earnings Per Share (a)
             ___________________________________________________
<TABLE>
<CAPTION>
                                                                 (Unaudited)
                                                          Three Months Ended May 31,
                                                      ---------------------------------

                                                         1994                   1993   
                                                      ----------             ----------
 <S>                                                 <C>                    <C>
 Average number of common
 shares outstanding
 on a fully diluted
 basis assuming exercise of
 stock options based on
 the treasury stock method
 using the average market price
 which was higher than the
 ending market price                                  75,510,238             74,413,328
                                                      ==========             ==========

Net income (thousands)                                $   33,162             $   11,845
                                                      ==========             ==========

Fully-diluted earnings
 per share                                            $      .44             $      .16
                                                      ==========             ==========
<FN>

(a)  This calculation is submitted in accordance with the Securities Exchange Act of 1934, although not required by
     Accounting Principles Board Opinion No. 15, since less than a 3% dilution results.

</TABLE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission