AMERICAN GREETINGS CORP
10-Q, 1995-10-13
GREETING CARDS
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<PAGE>   1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.   20549

                                   FORM 10-Q

(Mark One)
       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
  X    EXCHANGE ACT OF 1934
- -----

For the quarterly period ended             August 31, 1995
                              ----------------------------------------------
                                       OR

       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
_____  EXCHANGE ACT OF 1934

For the transition period from                      to
                               ---------------------   ---------------------

                  Commission file number    0-502
                                         -----------

                       AMERICAN GREETINGS CORPORATION
       ---------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            Ohio                                          34-0065325
- -------------------------------                   --------------------------
(State or other jurisdiction of                        (I.R.S. Employer
incorporation or organization)                        Identification No.)



One American Road, Cleveland, Ohio                          44144
- ----------------------------------------------------------------------------
(Address of principal executive offices)                 (Zip Code)

                                           (216) 252-7300
                          --------------------------------------------------
                          Registrant's telephone number, including area code

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes  X             No
   -----              -----

As of August 31, 1995, the date of this report, the number of shares
outstanding of each of the issuer's classes of common stock was:
                         
                         Class A Common   70,006,622
                         Class B Common    4,585,081

<PAGE>   2
                      AMERICAN GREETINGS CORPORATION
                                   INDEX

<TABLE>
<CAPTION>
                                                                          Page
                                                                          Number
                                                                          ------
<S>                                                                       <C> 
PART I - FINANCIAL INFORMATION
- ------------------------------
     Item 1.  Financial Statements . . . . . . . . . . . . . . . . . . . . 1

     Item 2.  Management's Discussion and Analysis. . . . . . . . . . . . .6


PART II - OTHER INFORMATION
- ---------------------------
     Item 4.  Submissions of Matters to a Vote of Security Holders. . . . .8

     Item 6.  Exhibits and Reports on Form 8-K. . . . . . . . . . . . . . .8


SIGNATURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
- ----------
</TABLE>





                                      -i-
<PAGE>   3
                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                         AMERICAN GREETINGS CORPORATION
                        CONSOLIDATED STATEMENT OF INCOME

                (Thousands of dollars except per share amounts)



<TABLE>
<CAPTION>                                                     
                                                                      (Unaudited)
                                                                    Six Months Ended
                                                                       August 31,
                                                        ------------------------------------------
                                                             1995                         1994
                                                        --------------             ---------------                                 
<S>                                                    <C>                         <C>
Net sales                                               $     869,680              $     817,539 
Other income                                                    4,105                      4,342 
                                                        -------------              -------------
    Total revenue                                             873,785                    821,881 

Costs and expenses:
    Material, labor and other production costs                315,645                    291,404 
    Selling, distribution and marketing                       360,818                    342,119 
    Administrative and general                                107,794                    108,783 
    Interest                                                   10,242                      7,806 
                                                        -------------              -------------
       Total costs and expenses                               794,499                    750,112 
                                                        -------------              -------------

Income before income taxes                                     79,286                     71,769 
Income taxes                                                   26,957                     25,191 
                                                        -------------              -------------

       Net income                                       $      52,329              $      46,578 
                                                        =============              =============

Net income per share                                    $        0.70              $        0.63
                                                        =============              =============

Dividends per share                                     $        0.30              $       0.265
                                                        =============              =============

Average number of common shares outstanding                74,424,282                 74,254,245 
</TABLE>





                See notes to consolidated financial statements.


                                  Page 1
<PAGE>   4
                         AMERICAN GREETINGS CORPORATION
                        CONSOLIDATED STATEMENT OF INCOME

                (Thousands of dollars except per share amounts)


<TABLE>
<CAPTION>

                                                             (Unaudited)
                                                         Three Months Ended
                                                             August 31,
                                                   --------------------------------
                                                      1995                 1994
                                                   -----------          -----------
<S>                                               <C>                  <C>
Net sales                                          $   431,171          $   401,136 
Other income                                             1,997                1,953 
                                                   -----------          -----------
    Total revenue                                      433,168              403,089 

Costs and expenses:
    Material, labor and other production costs         172,059              153,663 
    Selling, distribution and marketing                178,996              169,771 
    Administrative and general                          54,017               54,839 
    Interest                                             5,325                4,143 
                                                   -----------          -----------
       Total costs and expenses                        410,397              382,416 
                                                   -----------          -----------

Income before income taxes                              22,771               20,673 
Income taxes                                             7,742                7,257 
                                                   -----------          -----------

       Net income                                  $    15,029          $    13,416 
                                                   ===========          ===========

Net income per share                               $      0.20          $      0.18
                                                   ===========          ===========

Dividends per share                                $      0.16          $      0.14
                                                   ===========          ===========

Average number of common shares outstanding         74,469,837           74,297,953 
</TABLE>





                See notes to consolidated financial statements.


                                   Page 2

<PAGE>   5



<TABLE>
<CAPTION>
                                                  AMERICAN GREETINGS CORPORATION
                                      CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION
                                                                 
                                                      (Thousands of dollars)
                                                                 
                                                                        (Unaudited)                                  (Unaudited)
                                                                        Aug. 31, 1995         Feb. 28, 1995         Aug. 31, 1994
                                                                        -------------         -------------         -------------
<S>                                                                     <C>                   <C>                   <C>
ASSETS

Current assets
        Cash and equivalents                                            $      35,320         $      87,151         $      36,494 
        Trade accounts receivable, less allowances
                of $69,795, $116,972 and $55,635, respec-
                tively (principally for sales returns)                        366,669               324,329               355,377 
        Inventories:
                Raw material                                                   59,555                54,196                47,684 
                Work in process                                                47,825                40,608                46,773 
                Finished products                                             318,983               225,959               261,141 
                                                                         ------------          ------------          ------------
                                                                              426,363               320,763               355,598 
                Less LIFO reserve                                              88,293                86,169                86,997 
                                                                         ------------          ------------          ------------
                                                                              338,070               234,594               268,601 
                Display material and factory supplies                          42,000                44,676                38,316 
                                                                         ------------          ------------          ------------
                               Total inventories                              380,070               279,270               306,917 
        Deferred income taxes                                                  56,330                66,409                42,514 
        Prepaid expenses and other                                            151,082               136,290               126,822 
                                                                         ------------          ------------          ------------
                               Total current assets                           989,471               893,449               868,124 

Other assets                                                                  417,957               419,477               265,217 

Property, plant and equipment                                                 871,678               861,979               812,064 
        Less accumulated depreciation                                         434,726               413,154               387,641 
                                                                         ------------          ------------          ------------
                Property, plant and equipment - net                           436,952               448,825               424,423 
                                                                         ------------          ------------          ------------
                                                                         $  1,844,380          $  1,761,751          $  1,557,764 
                                                                         ============          ============          ============

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities
        Debt due within one year                                         $    215,566          $    123,407          $    163,857 
        Accounts payable                                                      118,409               140,660                91,141 
        Payroll and payroll taxes                                              51,595                53,136                45,661 
        Retirement plans                                                        8,545                20,633                 5,711 
        Dividends payable                                                      11,941                10,426                10,443 
        Income taxes                                                              677                13,988                 6,330 
        Other current liabilities                                              56,819                  -                     -
                                                                         ------------          ------------          ------------
                               Total current liabilities                      463,552               362,250               323,143 

Long-term debt                                                                 77,175                74,480                67,443 
Postretirement benefit obligation                                              18,236                17,815                20,877 
Other liabilities                                                              34,150                90,969                   -
Deferred income taxes                                                          55,356                56,696                59,966 
Shareholders' equity                                                        1,195,911             1,159,541             1,086,335 
                                                                         ------------          ------------          ------------
                                                                         $  1,844,380          $  1,761,751          $  1,557,764 
                                                                         ============          ============          ============
</TABLE>                                                                 

                See notes to consolidated financial statements.
                                  Page 3





<PAGE>   6



<TABLE>


                         AMERICAN GREETINGS CORPORATION
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

                             (Thousands of dollars)

<CAPTION>
                                                            (Unaudited)
                                                          Six Months Ended             
                                                             August 31,                 
                                                       ----------------------
                                                         1995          1994            
                                                       --------      --------
<S>                                                    <C>            <C>                     
OPERATING ACTIVITIES:                                                                   
    Net income                                          $52,329       $46,578           
    Adjustments to reconcile to net cash                                                
    provided (used) by operating activities:                                                                                    
       Depreciation                                      40,394        34,256           
       Deferred income taxes                              8,532        17,350           
       Change in operating assets and liabilities      (200,485)     (170,173)          
       Other - net                                        5,572         9,450           
                                                       --------      --------
       Cash Used by Operating Activities                (93,658)      (62,539)          
                                                                                        
                                                                                        
INVESTING ACTIVITIES:                                                                   
    Property, plant & equipment additions               (29,321)      (38,834)          
    Other  - net                                         (6,271)        6,419           
                                                       --------      --------
       Cash Used by Investing Activities                (35,592)      (32,415)          
                                                                                        
                                                                                        
FINANCING ACTIVITIES:                                                                   
    Increase in long-term debt                            2,711        19,884           
    Reduction of long-term debt                             (79)      (25,308)          
    Increase in short-term debt                          91,288        49,839           
    Sale of stock under benefit plans                     8,120         5,811           
    Purchase of treasury shares                          (2,340)         (158)          
    Dividends to shareholders                           (22,281)      (19,686)          
                                                       --------      --------
       Cash Provided by Financing Activities             77,419        30,382           
                                                       --------      --------
DECREASE IN CASH AND EQUIVALENTS                        (51,831)      (64,572)          
                                                                                        

       Cash and Equivalents at Beginning of Year         87,151       101,066    
                                                       --------      --------
       Cash and Equivalents at End of Period            $35,320       $36,494           
                                                       ========      ========
</TABLE>



                See notes to consolidated financial statements.


                                     Page 4
<PAGE>   7

                         AMERICAN GREETINGS CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (Thousands of dollars)

    Six Months Ended August 31, 1995 and 1994


    Note A - Basis of Presentation

    The accompanying financial statements have been prepared in accordance with
    the instructions to Form 10-Q.  Although they are unaudited, the
    Corporation believes that all adjustments (consisting only of normal
    recurring accruals) necessary for a fair presentation of the results of
    operations have been made.


    Note B - Seasonal Nature of Business

    The Corporation's business is seasonal in nature. Therefore, the results
    of operations for interim periods are not necessarily indicative of the
    results for the fiscal year taken as a whole.

    Note C - Deferred Costs

    The major components of both the Other Assets and Prepaid Expenses and
    Other classifications are deferred costs relating to agreements with
    certain customers.  Deferred costs are charged to operations on a
    straight-line basis over the effective period of each agreement, generally
    three to six years.  Deferred costs estimated to be charged to operations
    during the next twelve months are classified with Prepaid Expenses and
    Other.  Deferred costs included in the Prepaid Expenses and Other
    classification are $118,795, $110,890 and $99,947 at August 31, 1995,
    February 28, 1995 and August 31, 1994, respectively.  Deferred costs
    included in the Other Assets classification  at the same dates are
    $308,498, $311,503 and $158,119, respectively.

    Future payment commitments relating to these agreements are classified as
    Other Current Liabilities or Other Liabilities.





                                     Page 5

<PAGE>   8
Part I., Item 2, MANAGEMENT'S DISCUSSION AND ANALYSIS
- -----------------------------------------------------

Results of Operations
- ---------------------

Net sales of $431.2 million for the second quarter and $869.7 million for the
six months ended August 31, 1995 were up 7.5% and 6.4%, respectively, over the
same periods in the prior year.  These increases were due to higher sales of
greeting cards, seasonal accessories and consumer products.  Unit sales of
cards increased approximately 1% for both the quarter and six month period.

Material, labor and other production costs were 39.9% of net sales for the
quarter compared to 38.3% for the second quarter last year and 36.3% for the
six months, up from 35.6% for the same period last year.  These increases are
due primarily to a higher sales mix of non-greeting card products, which have
higher costs than greeting cards.

For the quarter, selling, distribution and marketing expenses were 41.5% of net
sales compared to 42.3% last year.  This decrease is primarily due to the
higher sales of consumer products, which generally have lower selling costs
than the traditional greeting card business.  Through six months, selling,
distribution and marketing were 41.5% of net sales, down from 41.8% last year,
due primarily to the CreataCard national advertising program which has not been
repeated at the same level this year.

For the quarter, administrative and general expenses were $54.0 million, down
from $54.8 million for the same period in the prior year.  Through six months
these expenses were $107.8 million, down from $108.8 million in the prior year.
These decreases are a result of overall cost containment.

Interest expense increased $1.2 million for the quarter and $2.4 million for
the six months due to higher debt levels, both in the U.S. and Canada.

The effective tax rate for the quarter and six months was 34.0%, lower than the
35.1% in the prior year due to the increased benefit from the corporate owned
life insurance program and the reduction in foreign losses with no tax benefit.

Liquidity and Capital Resources
- -------------------------------
The seasonality of the Corporation's business precludes a useful comparison of
the current period and the year-end financial statements; therefore, a
statement of Financial Position for August 31, 1994 has been included.

Operations for the first six months required $31.1 million more cash than the
same period last year due primarily to increases in inventory, deferred costs
related to agreements with customers and accounts receivable.  These increased
requirements were partially offset by improved management of cash
disbursements.


                                     Page 6
<PAGE>   9
Inventory growth required required $35.1 million more in cash this year than
last year due primarily to advance purchases of paper and higher levels of 
non-card product to support new product offerings.  Inventories as a percent 
of the prior twelve months' material, labor and other production costs was 
54.3% at August 31, 1995 and 46.4% at August 31, 1994.

Deferred costs related to agreements with customers required $13.2 million more
in cash for the six months compared to the prior year.  Although accounts
receivable also required $9.6 million more in cash for the same time period,
the net accounts receivable balance at August 31, 1995 improved to 18.0% of the
prior twelve months' net sales from 18.4% last year.  This improvement was due
primarily to stronger cash collections.

Investing activities used $3.2 million more cash for the six months than in the
same period in the prior year, while financing activities provided $47.0
million more cash during the first six months of this year than in the prior
year, due to higher borrowing levels in both the U.S. and Canada.

Debt as a percentage of debt plus equity was 19.7% at August 31, 1995, an
increase from 17.6% in the prior year.  On a per share basis, shareholders'
equity increased from $14.61 at August 31, 1994 to $16.03 at August 31, 1995.

There were no material changes in the financial condition, liquidity or capital
resources of the Corporation from February 28, 1995, the end of its preceding
fiscal year, to August 31, 1995, the end of its last fiscal quarter and the
date of the most recent balance sheet included in this report, nor from August
31, 1994, the end of the corresponding fiscal quarter last year, to August 31,
1995, except the changes discussed above and aside from normal seasonal
fluctuations.

Other Information
- -----------------
On September 19, 1995, the Corporation announced that its United Kingdom
subsidiary, Carlton Cards Ltd., has sold substantially all of its retail stores
to Clinton Cards PLC, the largest specialty greeting card retailer in the
United Kingdom.  This transaction will enable the Carlton Cards operation in
the U.K. to focus on its core business of creating, manufacturing and
distributing greeting cards and related product and also extends Carlton Card
Ltd.'s long-term supplier relationship with Clinton Cards.  The Corporation's
results for the year will not be materially impacted.


Prospective Information
- -----------------------
Management is not aware of any current trends, events, demands, commitments or
uncertainties which reasonably can be expected to have a material effect on the
liquidity, capital resources, financial position or results of operations of
the Corporation.





                                     Page 7

<PAGE>   10


                          PART II - OTHER INFORMATION
                          ---------------------------
Item 4.  Submission of Matters to a Vote of Security Holders
         ---------------------------------------------------

         (a)      The Annual Meeting of Shareholders of the Corporation was held
                  on June 23, 1995.

         (c) - 1  The following individuals were elected to Class III of the
                  Corporation's Board of Directors:  Scott S. Cowen, 
                  Edward Fruchtenbaum, Irving I. Stone and Milton A. Wolf.  
                  The vote was as follows for the above-listed nominees:

               Nominee                   Votes For      Votes Withheld
               -------                   ---------      --------------
               Scott S. Cowen           103,323,549         427,515
               Edward Fruchtenbaum      103,005,409         745,655
               Irving I. Stone          103,058,965         672,100
               Milton A. Wolf           103,323,405         427,660

         (c) - 2  A proposal to approve the 1995 Director Stock Plan was 
                  approved by the shareholders.  The vote was as follows:

               Affirmative          97,727,655                               
               Negative              3,161,897                          
               Abstain               2,500,868                          
               Broker Non-Votes        360,645

                          PART II - OTHER INFORMATION
                          ---------------------------

Item  6.  Exhibits and Reports on Form 8-K
          --------------------------------

      (a)  Exhibits (exhibit reference numbers refer to Item 601 of Regulation
           S-K)

            11  (a)  Calculation of Primary Earnings Per Share

            11  (b)  Calculation of Fully-Diluted Earnings Per Share

            27       Financial Data Schedule

      (b)  Reports on Form 8-K

           None




                                     Page 8
<PAGE>   11

                                SIGNATURES
                                ----------
 Pursuant to the requirements of the Securities Exchange Act of 1934, the
 Registrant has duly caused this report to be signed on its behalf by the
 undersigned thereunto duly authorized.



                                        AMERICAN GREETINGS CORPORATION


                                        By: /s/ William S. Meyer
                                           ----------------------------
                                                William S. Meyer
                                                Senior Vice President
                                                Chief Financial Officer



 October 13, 1995





                                     Page 9



<PAGE>   1
                                                                      EXHIBIT 11

                         American Greetings Corporation
                         ------------------------------

                       Computation of Earnings Per Share
                       ---------------------------------

<TABLE>
<CAPTION>
                                                    (Unaudited)                                            (Unaudited)
                                              Six Months Ended August 31,                        Three Months Ended August 31,
                                        ----------------------------------------            ----------------------------------------
                                              1995                     1994                       1995                  1994
                                              ----                     ----                       ----                  ----
<S>                                     <C>                             <C>                     <C>                  <C>
Average number of
  common shares outstanding                 74,424,282                74,254,245                74,469,837                74,297,953
                                        ==============            ==============            ==============            ==============

Net income (thousands)                  $       52,329            $       46,578            $       15,029            $       13,416
                                        ==============            ==============            ==============            ==============
                                                              
Primary earnings per share              $          .70            $          .63            $          .20            $          .18
                                        ==============            ==============            ==============            ==============
</TABLE>                                                      
                                                              
                                                              
<TABLE>
                                       Computation of Fully-Diluted Earnings Per Share  (a)
                                       -----------------------------------------------

<CAPTION>
                                                    (Unaudited)                                            (Unaudited)
                                              Six Months Ended August 31,                        Three Months Ended August 31,
                                        ----------------------------------------            ----------------------------------------
                                              1995                     1994                       1995                  1994
                                              ----                     ----                       ----                  ----
<S>                                     <C>                             <C>                     <C>                  <C>
Average number of common
shares outstanding
on a fully diluted
basis assuming exercise of
stock options based on
the treasury stock method
using the ending market price
which was higher than the
average market price                        75,610,620                75,578,443                75,656,175                75,622,152
                                        ==============            ==============            ==============            ==============

Net income (thousands)                  $       52,329            $       46,578            $       15,029            $       13,416
                                        ==============            ==============            ==============            ==============

Fully-diluted earnings
  per share                             $          .69            $          .62            $          .20            $          .18
                                        ==============            ==============            ==============            ==============

<FN>
(a)  This calculation is submitted in accordance with the Securities Exchange Act of 1934,
although not required by Accounting Principles Board Opinion No. 15, since less than a 3%
dilution results.
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Part I, Item
1 of the second-quarter Form 10-Q and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<CIK> 0000005133
<NAME> AMERICAN GREETINGS
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-29-1996
<PERIOD-START>                             MAR-01-1995
<PERIOD-END>                               AUG-31-1995
<CASH>                                          35,320
<SECURITIES>                                         0
<RECEIVABLES>                                  366,669
<ALLOWANCES>                                    14,581
<INVENTORY>                                    380,070
<CURRENT-ASSETS>                               989,471
<PP&E>                                         871,678
<DEPRECIATION>                                 434,726
<TOTAL-ASSETS>                               1,844,340
<CURRENT-LIABILITIES>                          463,552
<BONDS>                                              0
<COMMON>                                        74,592
                                0
                                          0
<OTHER-SE>                                   1,121,319
<TOTAL-LIABILITY-AND-EQUITY>                 1,844,380
<SALES>                                        869,680
<TOTAL-REVENUES>                               873,785
<CGS>                                          315,645
<TOTAL-COSTS>                                  315,645
<OTHER-EXPENSES>                               468,612
<LOSS-PROVISION>                                 3,609
<INTEREST-EXPENSE>                              10,242
<INCOME-PRETAX>                                 79,286
<INCOME-TAX>                                    26,957
<INCOME-CONTINUING>                             52,329
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    52,329
<EPS-PRIMARY>                                      .70
<EPS-DILUTED>                                      .69
        

</TABLE>


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