AMERICAN GREETINGS CORP
10-Q, 1996-07-15
GREETING CARDS
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
    X       EXCHANGE ACT OF 1934
- ---------

For the quarterly period ended                 May 31, 1996                  
                              -----------------------------------------------

                                       OR
                                       --

            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE 
            SECURITIES EXCHANGE ACT OF 1934
- ----------

For the transition period from                      to                     
                               --------------------    --------------------

                       Commission file number    0-502   
                                              -----------

                         AMERICAN GREETINGS CORPORATION
          ------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            Ohio                                             34-0065325
- --------------------------------------          -------------------------------
(State or other jurisdiction of                              (I.R.S. Employer
 incorporation or organization)                              Identification No.)

One American Road, Cleveland, Ohio                                 44144
- --------------------------------------------------------------------------------
(Address of principal executive offices)                         (Zip Code)

                                              (216)   252-7300             
                              --------------------------------------------------
                              Registrant's telephone number, including area code

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes  X               No
   -----               ------

As of May 31, 1996, the date of this report, the number of shares outstanding of
each of the issuer's classes of common stock was:
   

                            Class A Common 70,206,048
                            Class B Common 4,552,182
<PAGE>   2
                         AMERICAN GREETINGS CORPORATION

                                      INDEX

<TABLE>
<CAPTION>
                                                                                                  Page
                                                                                                 Number
                                                                                                 ------

PART I - FINANCIAL INFORMATION
- ------------------------------
<S>                                                                                               <C>
         Item 1.  Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

         Item 2.  Management's Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . 5


     PART II - OTHER INFORMATION
     ---------------------------

         Item 6.  Exhibits and Reports on Form 8-K . . . . . . . . . . . . . . . . . . . . . . . . 7


SIGNATURES.  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
- ----------
</TABLE>




























                                       -i-

<PAGE>   3
                         PART I - FINANCIAL INFORMATION
                         ------------------------------

Item 1.  Financial Statements
         --------------------

                         AMERICAN GREETINGS CORPORATION
                        CONSOLIDATED STATEMENT OF INCOME

                 (Thousands of dollars except per share amounts)

<TABLE>
<CAPTION>
                                                       (Unaudited)
                                                   Three Months Ended
                                                          May 31,
                                                 --------------------------
                                                     1996          1995
                                                 -----------   -----------
<S>                                              <C>           <C>
Net sales                                        $   438,212   $   438,509
Other income                                           1,915         2,108
                                                 -----------   -----------
    Total revenue                                    440,127       440,617

Costs and expenses:
    Material, labor and other production costs       154,667       143,586
    Selling, distribution and marketing              181,791       181,822
    Administrative and general                        54,317        53,777
    Interest                                           7,590         4,917
                                                 -----------   -----------
       Total costs and expenses                      398,365       384,102
                                                 -----------   -----------
Income before income taxes                            41,762        56,515
Income taxes                                          13,990        19,215
                                                 -----------   -----------
       Net income                                $    27,772   $    37,300
                                                 ===========   ===========
Net income per share                             $      0.37   $      0.50
                                                 ===========   ===========
Dividends per share                              $      0.16   $      0.14
                                                 ===========   ===========
Average number of common shares outstanding       74,735,967    74,378,727
</TABLE>


                See notes to consolidated financial statements.

                                     Page 1
<PAGE>   4
                         AMERICAN GREETINGS CORPORATION
             CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION

                             (Thousands of dollars)

<TABLE>
<CAPTION>
                                                  (Unaudited)                             (Unaudited)
                                                  May 31, 1996       Feb. 29, 1996       May 31, 1995
                                                   ----------         ----------          ---------- 
                                                                                                     
<S>                                                <C>                <C>                 <C>        
ASSETS                                                                                               
                                                                                                     
Current assets                                                                                       
   Cash and equivalents                            $   42,970         $   30,130          $   39,446 
   Trade accounts receivable, less allowances                                                        
     of $113,444, $157,626 and $103,144, respec-                                                     
     tively (principally for sales returns)           352,691            353,671             333,513 
   Inventories:                                                                                      
     Raw material                                      53,368             57,415              60,234 
     Work in process                                   58,308             49,741              51,303 
     Finished products                                312,873            274,713             267,224 
                                                   ----------         ----------          ---------- 
                                                      424,549            381,869             378,761 
     Less LIFO reserve                                 93,002             92,020              87,043 
                                                   ----------         ----------          ---------- 
                                                      331,547            289,849             291,718 
     Display material and factory supplies             44,924             45,225              41,750 
                                                   ----------         ----------          ---------- 
             Total inventories                        376,471            335,074             333,468 
   Deferred income taxes                               88,340            102,889              65,985 
   Prepaid expenses and other                         156,599            148,429             143,887 
                                                   ----------         ----------          ---------- 
             Total current assets                   1,017,071            970,193             916,299 
                                                                                                     
Other assets                                          611,930            595,369             432,700 
                                                                                                     
Property, plant and equipment                         867,846            851,143             865,801 
   Less accumulated depreciation                      421,280            410,873             418,213 
                                                   ----------         ----------          ---------- 
     Property, plant and equipment - net              446,566            440,270             447,588 
                                                   ----------         ----------          ---------- 
                                                   $2,075,567         $2,005,832          $1,796,587 
                                                   ==========         ==========          ========== 
                                                                                                     
LIABILITIES AND SHAREHOLDERS' EQUITY                                                                 
                                                                                                     
Current liabilities                                                                                  
   Debt due within one year                        $  228,994         $  119,174          $  153,829 
   Accounts payable                                   132,183            144,242             124,247 
   Payroll and payroll taxes                           52,070             57,562              48,583 
   Retirement plans                                     5,087             17,151               5,859 
   Dividends payable                                   11,981             11,975              10,442 
   Income taxes                                         8,403             21,210              27,587 
   Other current liabilities                           58,544             82,533              56,819 
                                                   ----------         ----------          ---------- 
             Total current liabilities                497,262            453,847             427,366 
                                                                                                     
Long-term debt                                        235,224            231,073              72,246 
Postretirement benefit obligation                      15,480             15,496              17,992 
Other liabilities                                      31,332             25,310              34,150 
Deferred income taxes                                  44,863             45,084              55,964 
Shareholders' equity                                1,251,406          1,235,022           1,188,869 
                                                   ----------         ----------          ---------- 
                                                   $2,075,567         $2,005,832          $1,796,587 
                                                   ==========         ==========          ========== 
                                                                                          
</TABLE>
                 See notes to consolidated financial statements.

                                     Page 2
<PAGE>   5
                         AMERICAN GREETINGS CORPORATION
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

                             (Thousands of dollars)

<TABLE>
<CAPTION>
                                                                                    (Unaudited)
                                                                               Three Months Ended
                                                                                     May 31,
                                                                         --------------------------------
                                                                             1996              1995
                                                                         --------------    --------------
<S>                                                                            <C>               <C>    
OPERATING ACTIVITIES:
    Net income                                                                 $27,772           $37,300
    Adjustments to reconcile to net cash
    provided (used) by operating activities:
       Depreciation                                                             15,857            19,526
       Deferred income taxes                                                    14,346              (393)
       Change in operating assets and liabilities                             (128,338)         (109,016)
       Other - net                                                               1,898             2,717
                                                                         --------------    --------------
       Cash Used by Operating Activities                                       (68,465)          (49,866)


INVESTING ACTIVITIES:
    Property, plant & equipment additions                                      (23,324)          (18,637)
    Other - net                                                                  3,206             2,752
                                                                         --------------    --------------
       Cash Used by Investing Activities                                       (20,118)          (15,885)


FINANCING ACTIVITIES:
    Increase in long-term debt                                                   8,917             -
    Reduction of long-term debt                                                 (6,924)           (3,748)
    Increase in short-term debt                                                110,539            29,977
    Sale of stock under benefit plans                                            1,361             2,806
    Purchase of treasury shares                                                   (513)             (622)
    Dividends to shareholders                                                  (11,957)          (10,367)
                                                                         --------------    --------------
       Cash Provided by Financing Activities                                   101,423            18,046
                                                                         --------------    --------------
INCREASE (DECREASE) IN CASH AND EQUIVALENTS                                     12,840           (47,705)

       Cash and Equivalents at Beginning of Year                                30,130            87,151
                                                                         --------------    --------------
       Cash and Equivalents at End of Period                                   $42,970           $39,446
                                                                         ==============    ==============
</TABLE>



                See notes to consolidated financial statements.


                                     Page 3
<PAGE>   6



                         AMERICAN GREETINGS CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (Thousands of dollars)

Three Months Ended May 31, 1996 and 1995

Note A - Basis of Presentation

The accompanying financial statements have been prepared in accordance with the
instructions to Form 10-Q. Although they are unaudited, the Corporation believes
that all adjustments (consisting only of normal recurring accruals) necessary
for a fair presentation of the results of operations have been made.

Note B - Seasonal Nature of Business

The Corporation's business is seasonal in nature. Therefore, the results of
operations for interim periods are not necessarily indicative of the results for
the fiscal year taken as a whole.

Note C - Deferred Costs

The major components of Prepaid Expenses and Other and Other Assets are deferred
costs relating to agreements with certain customers. Total commitments under the
agreements are capitalized as deferred costs and future payment commitments, if
any, are recorded as liabilities when the agreements are consummated. Deferred
costs are charged to operations on a straight-line basis over the effective
period of each agreement, generally three to six years. Deferred costs estimated
to be charged to operations during the next twelve months are classified with
Prepaid Expenses and Other. Deferred costs included in the Prepaid Expenses and
Other classification are $125,498, $121,937 and $115,098 at May 31, 1996,
February 29, 1996 and May 31, 1995, respectively. Deferred costs included in the
Other Assets classification at the same dates are $429,425, $410,119 and
$328,891, respectively.

The Other Liabilities and Other Current Liabilities classifications consist of
the future payment commitments relating to these agreements.

                                     Page 4


<PAGE>   7





Part I., Item 2, MANAGEMENT'S DISCUSSION AND ANALYSIS
- -----------------------------------------------------

Results of Operations
- ---------------------

Net sales of $438.2 million for the first quarter ended May 31, 1996 did not
increase from the same period in the prior year and reflected a shift in
shipments out of the first quarter as a result of efforts to work with retailers
to reduce lead times in inventories. This revenue shift primarily impacted sales
of greeting cards and, as a result, unit sales of greeting cards for this
quarter were down approximately 6% from the same period in the prior year.
Strong sales of non-card product, along with price increases, offset the
greeting card unit decline.

Material, labor and other production costs were 35.3% of net sales for the
quarter compared to 32.7% in the prior year. This increase was due to higher
product costs associated with newly acquired subsidiaries, higher manufacturing
costs in the United States and Canada and the stronger sales of higher-cost
non-card product.

Both the selling, distribution and marketing and the administrative expense
categories were unchanged from prior year as a result of overall general cost
containment.

Interest expense for the quarter was up $2.7 million over the prior year, mostly
due to higher debt levels incurred to finance the John Sands acquisition.

The effective tax rate for the quarter was 33.5%, compared to 34.0% in the prior
year due to the increased benefit from the corporate owned life insurance
program and the reduction in foreign losses with no tax benefit.

                                     Page 5


<PAGE>   8

Liquidity and Capital Resources
- -------------------------------

The seasonality of the Corporation's business precludes a useful comparison of
the current period and the year-end financial statements; therefore, a Statement
of Financial Position for May 31, 1995 has been included.

Operations for the first three months required $18.6 million more in cash than
the same period last year. This increased use is due primarily to the decrease
in net income, and an increase in net deferred costs related to agreements with
customers offset by decreases in the growth of both accounts receivable and
inventories.

Accounts receivable remained unchanged from February 29, compared to a $8.7
million use of cash in the same period in the prior year. Net accounts
receivable were 17.6% of the prior twelve months' sales at both May 31, 1996 and
1995.

Inventory growth required $10.8 million less cash for the first quarter compared
to the prior year, reflecting the Corporation's continued efforts to manage
growth in this area while expanding product offerings. Inventories as a percent
of the prior twelve months' material, labor and other production costs improved
to 48.7% at May 31, 1996 from 48.9% for the prior year.

Investing activities used $4.2 million more cash for the three months than in
the same period in the prior year, due primarily to property, plant and
equipment additions. Financing activities provided $83.4 million more cash
during the first three months of this year than last year, due to higher
borrowing levels to support operating requirements.

Debt as a percentage of debt plus equity was 27.1% at May 31, 1996, an increase
from 16.0% in the prior year, reflecting the debt incurred to finance the
acquisition of the John Sands Group during the fourth quarter of fiscal 1996. On
a per share basis, shareholders' equity increased from $15.98 at May 31, 1995 to
$16.74 at May 31, 1996.

There were no material changes in the financial condition, liquidity or capital
resources of the Corporation from February 29, 1996, the end of its preceding
fiscal year, to May 31, 1996, the end of its last fiscal quarter and the date of
the most recent balance sheet included in this report, nor from May 31, 1995,
the end of the corresponding fiscal quarter last year, to May 31, 1996, except
the changes discussed above and aside from normal seasonal fluctuations.

                                     Page 6


<PAGE>   9

                           PART II - OTHER INFORMATION
                           ---------------------------

      Item  6.  Exhibits and Reports on Form 8-K
                --------------------------------
            (a)     Exhibits (exhibit reference numbers refer to Item 601 of 
                    Regulation S-K)

                      11  (a)  Calculation of Primary Earnings Per Share

                      11  (b)  Calculation of Fully-Diluted Earnings Per Share

                      27       Financial Data Schedule

            (b)       Reports on Form 8-K

                      None


                                   SIGNATURES
                                   ----------

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
      Registrant has duly caused this report to be signed on its behalf by the
      undersigned thereunto duly authorized.

                                        AMERICAN GREETINGS CORPORATION

                                        By:  /s/ William S. Meyer
                                             ----------------------------
                                             William S. Meyer
                                             Senior Vice President
                                             Chief Financial Officer

      July 15, 1996

                                     Page 7

<PAGE>   1
                                                                  EXHIBIT 11(a)

                         American Greetings Corporation
                         ------------------------------

                        Computation of Earnings Per Share
                        ---------------------------------

<TABLE>
<CAPTION>
                                                          (Unaudited)
                                                     Three Months Ended May 31,

                                                 1996                         1995
                                                 ----                         ----
<S>                                      <C>                          <C>
Average number of
  common shares outstanding                       74,735,967                   74,378,727
                                         ====================         ====================

Net income (thousands)                   $            27,772          $            37,300
                                         ====================         ====================

Primary earnings per share               $               .37          $               .50
                                         ====================         ====================

</TABLE>



<PAGE>   1
                                                                  EXHIBIT 11(b)
               Computation of Fully-Diluted Earnings Per Share (a)            
               -----------------------------------------------

<TABLE>
<CAPTION>
                                                            (Unaudited)
                                                      Three Months Ended May 31,
                                                 ----------------------------------
                                                 1996                         1995
                                                 ----                         ----
<S>                                      <C>                          <C>
Average number of common shares
outstanding on a fully diluted
basis assuming exercise of stock
options based on the treasury 
stock method using the higher 
of average market price or ending
market price (b)                                  75,673,431                   75,595,096
                                         ====================         ====================

Net income (thousands)                   $            27,772          $            37,300
                                         ====================         ====================

Fully-diluted earnings
  per share                              $               .37          $               .49
                                         ====================         ====================

<FN>

(a) This calculation is submitted in accordance with the Securities Exchange Act
of 1934, although not required by Accounting Principles Board Opinion No. 15,
since less than a 3% dilution results.

(b) Average market price was used for May 31, 1996. Ending market price was used
for May 31, 1995.
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Part 1, Item
1 of the first quarter Form 10-Q and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               MAY-31-1996
<CASH>                                          42,970
<SECURITIES>                                         0
<RECEIVABLES>                                  352,691
<ALLOWANCES>                                    15,505
<INVENTORY>                                    376,471
<CURRENT-ASSETS>                             1,017,071
<PP&E>                                         867,846
<DEPRECIATION>                                 421,566
<TOTAL-ASSETS>                               2,075,567
<CURRENT-LIABILITIES>                          497,262
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,758
<OTHER-SE>                                   1,176,648
<TOTAL-LIABILITY-AND-EQUITY>                 2,075,567
<SALES>                                        438,212
<TOTAL-REVENUES>                               440,127
<CGS>                                          154,667
<TOTAL-COSTS>                                  154,667
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                  (95)
<INTEREST-EXPENSE>                               7,590
<INCOME-PRETAX>                                 41,762
<INCOME-TAX>                                    13,990
<INCOME-CONTINUING>                             27,772
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    27,772
<EPS-PRIMARY>                                      .37
<EPS-DILUTED>                                      .37
        

</TABLE>


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