UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
American Greetings
(Name of Issuer)
Common Stock
(Title and Class of Securities)
026375105
(CUSIP Number)
*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the
subject class of securities, and for any subsequent amendment
containing information which would alter disclosures provided in a
prior cover page.
The information required on the remainder of this cover page
shall not be deemed to be "filed" for the purpose of Section 18 of
the Securities Exchange Act of 1934 ("Act") or otherwise subject to
the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).<PAGE>
SCHEDULE 13G
CUSIP No.026375105 Page 2 of 4
1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Invista Capital Management, Inc.
Principal Mutual Life Insurance Company
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a)
(b)
3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Invista Capital Management, Inc. State of Iowa
Principal Mutual Life Insurance Company State of Iowa
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5 SOLE VOTING POWER
Invista Capital Management, Inc. 0
Principal Mutual Life Insurance Company 0
6 SHARED VOTING POWER
Invista Capital Management, Inc. 4,318,736
Principal Mutual Life Insurance Company 4,497,736
7 SOLE DISPOSITIVE POWER
Invista Capital Management, Inc. 0
Principal Mutual Life Insurance Company 0
8 SHARED DISPOSITIVE POWER
Invista Capital Management, Inc. 4,327,236
Principal Mutual Life Insurance Company 4,506,236
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Invista Capital Management, Inc. 4,327,236
Principal Mutual Life Insurance Company 4,506,236
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
SHARES*
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
Invista Capital Management, Inc. 5.8%
Principal Mutual Life Insurance Company 6.0%
12 TYPE OF REPORTING PERSON*
Invista Capital Management, Inc. IA
Principal Mutual Life Insurance Company HC<PAGE>
Schedule 13G
ITEM 1(a) Name of Issuer: American Greetings
ITEM 1(b)Address of Issuer's Principal Executive Offices:
One American Road
Cleveland, OH 44144-2398
_
ITEM 2(a) Name of Persons Filing: Invista Capital Management, Inc.
Principal Mutual Life Insurance Co.
ITEM 2(b) Address of Principal Business Office:
Invista Capital Management, Inc. Principal Mutual Life Ins. Co.
699 Walnut 711 High Street
1500 Hub Tower Des Moines, IA 50392-0088
Des Moines, IA 50309
ITEM 2(c) Citizenship:
Invista Capital Management, Inc. - State of Iowa
Principal Mutual Life Insurance Co. - State of Iowa
ITEM 2(d) Title of Class of Securities: Common Stock
ITEM 2(e)CUSIP Number: 026375105
ITEM 3: This statement is filed pursuant to Rule 13d-1(b) by a person who
is an investment advisor registered under Section 203 of the Investment
Advisers Act of 1940, and a person who is a parent holding company in
accordance with Section 240.13d-1(b)(1)(ii)(G).
ITEM 4: Ownership:
(a) Amount Beneficially Owned:
4,327,236 Shares Common Stock presently held by Invista Cap. Mgmt
4,506,236 Shares Common Stock presently held by Principal Mutual
(b)Percent of Class:
5.79% Invista Capital Management, Inc.
6.03% Principal Mutual Life Insurance Co.
(c)Number of shares as to which such person has:
(i)Sole power to vote or to direct the vote:
0 Invista Capital Management, Inc.
0 Principal Mutual Life Insurance Co.
(ii)Shared power to vote or to direct the vote:
4,318,736 Shares Common Stock presently held by Invista Capital
Management, Inc.
4,497,736 Shares Common Stock presently held by Principal
Mutual Life Ins. Co.
(iii) Sole power to dispose or to direct the disposition of:
0 Invista Capital Management, Inc.
0 Principal Mutual Life Ins. Co.
(iv) Shared power to dispose or to direct the disposition of:
4,327,236 Shares Common Stock presently held by Invista
Capital Management, Inc.
4,506,236 Shares Common Stock presently held by Principal
Mutual Life Insurance Co.
ITEM 5: Ownership of 5% or Less of Class: Not Applicable
ITEM 6: Ownership of More than 5% on Behalf of Another Person: Persons
other than the reporting persons have a right to receive or the power to
direct the receipt of dividends from or the proceeds from the sale of such
securities. The interest of no such person having such an interest relates
to more than five percent of the class.
ITEM 7: Identification and Classification of the Subsidiary which Acquired
the Security being Reported on by the Parent Holding Company: See Exhibit
attached
ITEM 8: Identification and Classification of Members of the Group: Not
Applicable
ITEM 9: Notice of Dissolution of Group: Not applicable
ITEM 10: Certification: By signing below I certify that, to the best of my
knowledge and belief, the securities referred to above were acquired in the
ordinary course of business and were not acquired for the purpose of and do
not have the effect of changing or influencing the control of the issuer of
such securities and were not acquired in connection with or as a
participant in any transaction having such purposes or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.
INVISTA CAPITAL MANAGEMENT, INC.
By /s/ Lisa M. Smith
Lisa M. Smith, Financial & Compliance Officer
PRINCIPAL MUTUAL LIFE INSURANCE COMPANY
By: INVISTA CAPITAL MANAGEMENT, INC.
By /s/ Lisa M. Smith
Lisa M. Smith, Financial & Compliance Officer
Dated this 14th day of February, 1997.
the Principal Principal Mutual
Financial Group Life Insurance Company
MEMORANDUM
February 1, 1995
TO: Ralph Kosmicke, President
Invista Capital Management, Inc.
FROM: Ron Keller, Executive Vice President
Principal Mutual Life Insurance Company
RE: Schedule 13G Filings
This is to confirm that Principal Mutual Life Insurance Company
has authorized Invista Capital Management, Inc. to file Schedule
13Gs with the Securities and Exchange Commission on behalf of
Principal Mutual Life Insurance Company. In addition, Principal
Mutual hereby authorizes Invista to sign to Schedule 13Gs that
Invista files with the Securities and Exchange Commission on
behalf of Principal Mutual. Principal Mutual hereby authorizes
Invista to use any of its executive officers as well as Lisa M.
Smith, Invista's current compliance officer, to act as Invista's
authorized representative in signing Schedule 13Gs that Invista
files with the Securities and Exchange Commission on behalf of
Principal Mutual.
This authorization shall remain in effect until further notice.
Principal Mutual understands and agrees that this authorization
will be filed as an exhibit, where necessary, to any Schedule
13Gs Invista files on behalf of Principal Mutual.
/s/ Ron Keller
Ron Keller
Executive Vice President
Mailing Address: Des Moines, Iowa 50392-0001
(515)247-5111/FAX (515) 247-5930
INVISTA
Capital Management, Inc.
Ralph Kosmicke President
MEMORANDUM
January 26, 1995
TO: Lisa M. Smith, Manager - Administrative Systems
Invista Capital Management, Inc.
FROM: Ralph Kosmicke, President
Invista Capital Management, Inc.
RE: Schedule 13G Filings
This is to confirm that Invista Capital Management, Inc.
authorizes you, Lisa M. Smith, to act as its representative in
signing Schedule 13Gs that are filed with the Securities and
Exchange Commission on behalf of Invista.
This authorization shall remain in effect until further notice.
I understand and agree that this authorization will be filed as
an exhibit, where necessary, to any Schedule 13G Invista files
with the Securities and Exchange Commission.
/s/ Ralph Kosmicke
Ralph Kosmicke
President
1500 Hub Tower/699 Walnut/Des Moines, Iowa 50309/(515)247-6582
Looking ahead of the marketSM
EXHIBIT 99.1
Invista Capital Management, Inc.
Item 3 Classification:
(e) Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940
Princor Management Corporation
Item 3 Classification:
(e) Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940
<PAGE>
