AMERICAN GREETINGS CORP
SC 13D/A, 1998-05-20
GREETING CARDS
Previous: ALLIANCE BOND FUND INC, 497, 1998-05-20
Next: AMERICAN GREETINGS CORP, S-3, 1998-05-20



<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 SCHEDULE 13D/A

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 3)*

                         Artistic Greetings Corporation
                                (Name of Issuer)

                                  Common Stock
                         (Title of Class of Securities)

                                   043142-10-8
                                 (CUSIP Number)

                              Jon Groetzinger, Jr.
                         American Greetings Corporation
                                One American Road
                              Cleveland, Ohio 44144
                                 (216) 252-7300
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                  May 19, 1998
             (Date of Event Which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box |_|.

Check the following box if a fee is being paid with the statement |_|. (A fee is
not required only if the reporting person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

NOTE; Six copies of this statement, including all exhibits, should be filed with
the Commission. See Rule 13d-1(a) for other parties to whom copies are to be
sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


<PAGE>   2



                                  SCHEDULE 13D

CUSIP No. 043142-10-8

1.       Name of Reporting Person:

         American Greetings Corporation (EIN: 34-0065325)

2.       Check the Appropriate box if a Member of a Group       (a)   / /
                                                                (b)   / /
3.       SEC Use Only

4.       Source of Funds: WC

5.       Check Box if Disclosure of Legal Proceedings is Required Pursuant to
         Items 2(d) or 2(e):

6.       Citizenship or Place of Organization: Ohio

                  7.       Sole Voting Power      -0-
Number of Shares
Beneficially      8.       Shared Voting Power    -0-
Owned By Each
Reporting         9.       Sole Dispositive Power: -0-
Person
With              10.      Shared Dispositive Power: -0-

11.      Aggregate Amount Beneficially Owned by Each Reporting Person:  -0-

12.      Check box if the Aggregate Amount in Row(11) Excludes Certain Shares*
                                                                             [ ]

13.      Percent of Class Represented by Amount in Row (11):   0.0%

14.      Type of Reporting Person*: CO

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!











<PAGE>   3



Pursuant to Rule 13d-2(a) of Regulation 13D-G of the General Rules and
Regulations promulgated under  the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), the undersigned hereby amends by this Amendment No. 3 the
Schedule 13D Statement of American Greetings Corporation ("American") dated May
15, 1990, as amended by Amendment No. 1 dated December 10, 1991 and Amendment
No. 2 dated June 16, 1992, relating to the Common Stock of Artistic Greetings
Corporation ("Artistic"). Pursuant to Rule 13d-2(e), this Amendment No. 3,
which reports a change in ownership that terminates American's obligation to
report, restates only changes to such Schedule 13D Statement, as previously
amended, and does not restate its entire text.

Item 1.  Security and Issuer

                  No change

Item 2.  Identity and Background

                  This statement is being filed by American Greetings
Corporation, an Ohio corporation.

                  (a) American Greetings Corporation, an Ohio corporation
                  (b) One American Road, Cleveland, Ohio 44144
                  (c) Design, manufacture and sale of greeting cards and
                      other personal communications products
                  (d) No
                  (e) No

                  A.  The members of the Board of Directors of American 
                      Greetings Corporation are:

                      1.  (a)     Irving I. Stone
                          (b)     One American Road
                                  Cleveland, Ohio 44144
                          (c)     Founder-Chairman
                                  American Greetings Corporation
                                  One American Road
                                  Cleveland, Ohio 44144
                          (d)     No
                          (e)     No
                          (f)     United States of America

                      2.  (a)     Morry Weiss
                          (b)     One American Road
                                  Cleveland, Ohio 44144
                          (c)     Chairman and Chief Executive Officer
                                  American Greetings Corporation
                                  One American Road
                                  Cleveland, Ohio 44144
                          (d)     No
                          (e)     No
                          (f)     United States of America

                      3.  (a)     Scott S. Cowen
                          (b)     Enterprise Hall, Case Western Reserve 
                                  University

<PAGE>   4

                               Cleveland, Ohio 44106
                          (c)  Dean and Professor of Accounting
                               Weatherhead School of Management
                               Enterprise Hall
                               Case Western Reserve University
                               Cleveland, Ohio 44106
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      4.  (a)  Edward Fruchtenbaum
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  President and Chief Operating Officer
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      5.  (a)  Herbert H. Jacobs
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Consultant
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      6.  (a)  Albert B. Ratner
                          (b)  110 Terminal Tower
                               50 Public Square
                               Cleveland, Ohio 44113-2203
                          (c)  President and Chief Executive Officer Forest City
                               Enterprises, Inc. (real estate development,
                               sales, investment, construction and lumber
                               wholesale)
                               10800 Brookpark Road
                               Cleveland, Ohio 44130
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      7.  (a)  Harry H. Stone
                          (b)  1600 Keith Building
                               1621 Euclid Avenue
                               Cleveland, Ohio 44115-2107
                          (c)  President
                               The Courtland Group. Inc. (real estate and 
                               businessm development, personal investments)


<PAGE>   5

                               1540 Leader Building
                               Cleveland, Ohio 44114
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      8.  (a)  Jeannette Sarkisian Wagner
                          (b)  767 Fifth Avenue
                               New York, NY 10153
                          (c)  President
                               Estee Lauder International, Inc., a subsidiary of
                               Estee Lauder Inc. (marketing of beauty and
                               personal care products)
                               767 Fifth Avenue
                               New York, NY 10153
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      9.  (a)  Milton A. Wolf
                          (b)  25700 Science Park Drive, #350
                               Beachwood, Ohio 44122
                          (c)  President, Milton A. Wolf Investors
                               (private investments)
                               Chairman, Zehman Wolf Management, Inc.
                               (property management)
                               25700 Science Park Drive, #350
                               Beachwood, Ohio 44122
                          (d)  No
                          (e)  No
                          (f)  United States of America

                  B.  The executive officers of American Greetings
                      Corporation who are not also members of its Board of
                      Directors are:

                      1.  (a)  Jon Groetzinger, Jr.
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President, General Counsel & 
                               Secretary
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      2.  (a)  John M. Klipfell
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144

<PAGE>   6

                          (d)  No
                          (e)  No
                          (f)  United States of America

                      3.  (a)  William S. Meyer
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President and
                               Chief Financial Officer
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      4.  (a)  William R. Mason
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      5.  (a)  Mary Ann Corrigan-Davis
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      6.  (a)  Michael Birkholm           
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      7.  (a)  Erwin Weiss
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      8.  (a)  Jeffrey Weiss
                          (b)  One American Road
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road

<PAGE>   7

                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      9.  (a)  George Wenz
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  Unites States of America

                     10.  (a)  Thomas T. Zinn, Sr.
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      11. (a)  Patricia L. Papesh
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Senior Vice President
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      12. (a)  Dale A. Cable
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Treasurer
                               American Greetings Corporation
                               One American Road
                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

                      13. (a)  Patricia Ripple
                          (b)  One American Road
                               Cleveland, Ohio 44144
                          (c)  Controller
                               American Greetings Corporation
                               One American Road

<PAGE>   8

                               Cleveland, Ohio 44144
                          (d)  No
                          (e)  No
                          (f)  United States of America

Item 3.  Source and Amount of Funds or Other Consideration

                  No change

Item 4.  Purpose of Transaction

                  No change

Item 5.  Interest in Securities of the Issuer

                  The following tables set forth, for each person named in
                  response to Item 2 who owns any shares of the capital stock of
                  Artistic, certain information concerning voting and
                  dispositive power with respect to those shares:

                  (a)


                  Person                  No. of Shares         Percent of Class

                  American Greetings           0                       0%
                  Corporation

                  Morry Weiss                3,364                    (1)


                           (1)      Less than 1% of Artistic's outstanding 
                                    Common Stock

                  (b)


                   Person                  Sole Power            Shared Power
                                             to Vote                to Vote
                  
                  American Greetings            0                      0
                  Corporation
                  
                  Morry Weiss                 3,364                    0
                  
                  Person                   Sole Power            Shared Power
                                           to Dispose             to Dispose
                  
                  American Greetings            0                      0
                  Corporation
                  
                  
                  Morry Weiss               3,364                      0
                  
                  
                  
                  (c)      No person named in Item 2 acquired any shares of
                           Artistic's Common Stock within the last 60 days.
                  (d)      None
                  (e)      On May 19, 1998, American disposed of its entire
                           interest in Artistic and thus ceased to be the
                           beneficial owner of more than five percent of
                           Artistic's 
<PAGE>   9

                           Common Stock on that date.

Item 6.  Contracts, Arrangements, Understandings or Relationships with Respect 
         to Securities of the Issuer

                  American and Artistic are parties to that certain Termination
                  Agreement dated as of May 18, 1998 pursuant to which all other
                  agreements between them have been terminated as of that date.

                  Pursuant to that certain Stockholders Agreement dated as of
                  December 21, 1997 among MDC Communications Corporation
                  ("MDC"), American and Stuart Komer, American agreed to vote
                  its 2,250,000 shares of Artistic's Common Stock in favor of a
                  merger which has resulted in Artistic becoming a wholly owned
                  subsidiary of MDC. In connection with the merger, American has
                  received cash consideration for the surrender of its 2,250,000
                  shares of Artistic's Common Stock.

Item 7.  Material to be Filed as Exhibits

                  1.       Termination Agreement, dated as of May 18, 1998
                           between American and Artistic, terminating all other
                           agreements between American and Artistic.

                  2.       Stockholders Agreement dated as of December 21, 1997
                           among MDC, American and Stuart Komer, setting forth
                           American's agreement to vote its Artistic shares in
                           favor of a merger that would result in Artistic
                           becoming a wholly owned subsidiary of MDC.

                  3.       Agreement and Plan of Merger by and among MDC, AGI
                           Acquisition Co. and Artistic dated as of December 21,
                           1997.



                  After reasonable inquiry and to the best of my knowledge and
                  belief, I certify that the information set forth in this
                  statement is true, complete and correct.


                                   AMERICAN GREETINGS CORPORATION


                                   By:   /s/ Jon Groetzinger, Jr.
                                         -----------------------------------
                                            Jon Groetzinger, Jr.
                                            Senior Vice President and General
                                            Counsel

                                   Date:    May 19, 1998
                                         -----------------------------------






<PAGE>   1
                                                                Exhibit 1

                              TERMINATION AGREEMENT


         This Termination Agreement, dated as of the 19th day of May, 1998,
("Agreement"), by and between American Greetings Corporation, an Ohio
corporation ("AG") and Artistic Greetings Incorporated, a Delaware corporation
("AGI").

         WHEREAS, AG and AGI are parties to that certain Stock Purchase
Agreement dated May 15, 1990 ("Stock Purchase Agreement"); and

         WHEREAS, in connection with the execution of the Stock Purchase
Agreement, the parties executed the following agreements: a Standstill Agreement
dated May 15, 1990, superseded by a Standstill Agreement dated as of June 1,
1992 ("Standstill Agreement"); a Supplemental Agreement, supplementing the
Standstill Agreement, effective of even date therewith ("Supplemental
Agreement"); a Direct Mail Agreement dated as of June 1,1992 ("Direct Mail
Agreement"); a vendor Agreement, contemplated by the Direct Mail Agreement,
dated of even date therewith ("Vendor Agreement"); and two Trademark License
Agreements dated May 15, 1990 and January 31, 1991, respectively ("License
Agreements") (all of the foregoing are collectively hereafter referred to as the
"Agreements");

         NOW, THEREFORE, in consideration of the premises and the mutual and
dependent promises hereinafter contained and subject to the conditions contained
herein, and intending to be legally bound hereby, the parties agree as follows:

1.       AGREEMENTS.

         1.1      TERMINATION OF THE AGREEMENTS. Upon the date of the
                  effectiveness of the merger (the "Termination Date") pursuant
                  to the Agreement and Plan of Merger by and among MDC
                  Communications Corporation, AGI Acquisition Co. and AGI, dated
                  as of December 21, 1997 (the "Merger Agreement") the
                  Standstill Agreement, the Supplemental Agreement, the Direct
                  Mail Agreement, the Vendor Agreement and the License
                  Agreements shall terminate and be of no further force and
                  effect and neither of the parties shall have any further
                  rights or obligations with respect thereto as of the
                  Termination Date; provided, however, that, for a period of two
                  (2) years from the Termination Date, Artistic Direct
                  Incorporated ("ADI") shall be entitled to use designs
                  previously obtained from AG in connection with the
                  distribution and sale of greeting cards pursuant to the
                  License Agreements.

         1.2      RELEASE OF OBLIGATIONS UNDER THE AGREEMENTS. Upon the
                  Termination Date, each party, with the intention of binding
                  itself and its successors, assigns, agents, officers,
                  directors and employees ("Releasor") expressly and fully
                  releases, acquits and forever discharges the other and its
                  respective successors, assigns, agents, officers, directors
                  and employees ("Releasee") from and against any and all
                  claims, demands, actions, judgments, executions and causes of
                  action of whatsoever nature, whether known or unknown, that
                  Releasor ever had or now has or ever will have
                  against Releasee, connected with or arising out of, directly


<PAGE>   2

                  or indirectly, the Standstill Agreement, the Supplemental
                  Agreement, the Direct Mail Agreement, Vendor Agreement and
                  License Agreements; provided, however, that for a period of
                  two (2) years from the date of the Merger, ADI shall be
                  entitled to use designs previously obtained from AG pursuant
                  to the License Agreements in connection with the distribution
                  and sale of greeting cards.

2.       REPRESENTATIONS AND WARRANTIES.

         2.1      AGI. AGI represents and warrants as follows: the execution,
                  delivery and performance of this Agreement and the
                  transactions contemplated hereby have been duly authorized by
                  the Board of Directors of AGI, and all corporate actions of
                  AGI required to authorize such execution, delivery and
                  performance and such transactions, other than obtaining
                  shareholder approval, have been taken. This Agreement has been
                  duly and validly executed and delivered by AGI and constitutes
                  the valid and binding obligation of AGI, enforceable against
                  AGI according to its terms. No consent, authorization, or
                  approval of any third party, other than as set forth in the
                  preceding sentence, is required in connection with the
                  execution, delivery and performance of this Agreement by AGI.

         2.2      AG. AG represents and warrants as follows: the execution,
                  delivery and performance of this Agreement and the
                  transactions contemplated hereby have been duly authorized by
                  the Board of Directors of AG, and all corporate actions of AG
                  required to authorize such execution, delivery and performance
                  and such transactions, other than obtaining shareholder
                  approval, have been taken. This Agreement has been duly and
                  validly executed and delivered by AG and constitutes the valid
                  and binding obligation of AG, enforceable against AG according
                  to its terms. No consent, authorization, or approval of any
                  third party, other than as set forth in the preceding
                  sentence, is required in connection with the execution,
                  delivery and performance of this Agreement by AG.

3.0      MISCELLANEOUS.

          3.1     AMENDMENTS. No amendment to this Agreement shall be effective
                  unless in writing and signed by the parties.

          3.2     ASSIGNMENT. Neither party shall assign this Agreement, in
                  whole or in part, without the prior written consent of the
                  other.

          3.3     ENTIRE AGREEMENT. This Agreement contains the entire agreement
                  between the parties with respect to the subject matter hereof
                  and supersedes any and all prior oral or written agreements.

          3.4     GOVERNING LAW. This Agreement shall be governed by and
                  interpreted in accordance with the internal substantive laws
                  of the State of New York.

          3.5     DISPUTE RESOLUTION. The parties will attempt to settle all
                  disputes amicably within 

<PAGE>   3

                  30 days of receipt of written notice of a dispute through
                  non-binding mediation. However, if they are unsuccessful, any
                  dispute arising out of or relating to this Agreement shall be
                  settled by binding arbitration in Cleveland under Ohio law if
                  AGI demands arbitration and in Elmira under New York law if AG
                  demands arbitration. Such arbitration shall be administered by
                  the American Arbitration Association under its Commercial
                  Arbitration Rules, and judgment on the award rendered by the
                  arbitrators may be entered in any court having jurisdiction
                  thereof.

          IN WITNESS WHEREOF, the parties hereto have caused their duly
authorized officers to execute this agreement as of the date set forth above.


                                    ARTISTIC GREETINGS INCORPORATED


                                    By: /s/ Thomas C. Wyckoff
                                       ---------------------------------------

                                    Title: Chief Operating Officer
                                          ------------------------------------


                                    AMERICAN GREETINGS CORPORATION


                                    By: /s/ Edward Fruchtenbaum
                                       ---------------------------------------

                                    Title: President
                                          ------------------------------------







<PAGE>   1
                                                                     Exhibit 2


         STOCKHOLDERS AGREEMENT dated as of December 21, 1997 among MDC
COMMUNICATIONS CORPORATION, an Ontario corporation ("Parent"), and the
undersigned holders (each a "Stockholder" and, collectively, the "Stockholders")
of shares of common stock, par value $.1O per share (the "Common Stock"), of
ARTISTIC GREETINGS INCORPORATED, a Delaware corporation (the "Company").

         WHEREAS, Parent, AGI Acquisition Co., a Delaware corporation and a
wholly owned subsidiary of Parent ("Sub"), and the Company, propose to enter
into an Agreement and Plan of Merger dated as of the date hereof (as the same
may be amended or supplemented, the "Merger Agreement"; capitalized terms used
but not defined herein shall have the meanings set forth in the Merger
Agreement) providing for the merger of Sub with and into the Company (the
"Merger"), upon the terms and subject to the conditions set forth in the Merger
Agreement;

         WHEREAS, concurrently with the execution of the Merger Agreement, the
Company and Artistic Direct Incorporated, a New York corporation ("AD!"),
propose to enter into an Asset Purchase Agreement dated as of the date hereof
(as the same may be amended or supplemented and together with any other asset
purchase agreement substantially in the form thereof and providing for the
payment of cash consideration of at least $9 million, the "Asset Purchase
Agreement") providing for ADI to purchase certain of the assets, and assume
certain of the liabilities, of the Company (the "Asset Purchase");

         WHEREAS, each Stockholder owns the number of shares of Common Stock set
forth opposite its or his name on the signature page of this Agreement (such
shares of Common Stock, the "Existing Shares" and, together with any other
shares of capital stock of the Company acquired by such Stockholder after the
date hereof and during the term of this Agreement, and other than 40,000 shares
of Common Stock which Mr. Komer has transferred, or may transfer, to one or more
charitable entities, being collectively referred to herein as the "Subject
Shares"); and

         WHEREAS, as a condition to its willingness to enter into the Merger
Agreement, Parent has requested that each Stockholder enter into this Agreement;

         NOW THEREFORE, to induce Parent to enter into, and in consideration of
its entering into, the Merger Agreement, and in consideration of the premises
and the representations, warranties and agreements contained herein, the parties
agree as follows:

         1.       Representations and Warranties of the Stockholder. Each
                  Stockholder hereby, severally and not jointly, represents and
                  warrants to Parent as of the date hereof in respect of himself
                  or itself as follows:

                  (a)      Authority. The Stockholder has all requisite legal
                           capacity, power and authority to enter into this
                           Agreement and to consummate the transactions
                           contemplated hereby. This Agreement has been duly
                           authorized, executed and delivered by the Stockholder
                           and constitutes a valid and binding


<PAGE>   2



                           obligation of the Stockholder enforceable in
                           accordance with its terms. The execution and delivery
                           of this Agreement do not, and the consummation of the
                           transactions contemplated hereby and compliance with
                           the terms hereof will not, conflict with, or result
                           in any violation of, or default (with or without
                           notice or lapse of time or both) under any provision
                           of, any trust agreement, organizational documents,
                           standstill agreement, loan or credit agreement, note,
                           bond, mortgage, indenture, lease or other agreement,
                           instrument, permit, concession, franchise, license,
                           judgment, order, notice, decree, statute, 14w,
                           ordinance, rule or regulation applicable to the
                           Stockholder or to the Stockholder's property or
                           assets. If the Stockholder is married and the
                           Stockholder's Subject Shares constitute community
                           property or otherwise need spousal or other approval
                           to be legal, valid and binding, this Agreement has
                           been duly authorized, executed and delivered by, and
                           constitutes a valid and binding agreement of, the
                           Stockholder's spouse, enforceable against such spouse
                           in accordance with its terms. No trust of which such
                           Stockholder is a trustee requires the consent of any
                           beneficiary to the execution and delivery of this
                           Agreement or to the consummation of the transactions
                           contemplated hereby.

                  (b)      The Subject Shares. Such Stockholder is the record
                           holder or beneficial owner of the number of the
                           Existing Shares as is set forth opposite such
                           Stockholder's name on the signature page hereto. On
                           the date hereof, the Existing Shares set forth
                           opposite such Stockholder's name on the signature
                           page hereto constitute all of the outstanding shares
                           of Common Stock owned of record or beneficially by
                           such Stockholder. Such Stockholder does not have
                           record or beneficial ownership of any shares of
                           Common Stock not set forth on signature page hereto.
                           Such Stockholder has sole power of disposition with
                           respect to all of the Existing Shares set forth
                           opposite such Stockholder's name on the signature
                           page hereto and sole voting power with respect to the
                           matters set forth in Section 6 hereof and sole power
                           to demand dissenter's or appraisal rights, in each
                           case with respect to all of the Existing Shares set
                           forth opposite such Stockholder's name on the
                           signature page hereto, with no restrictions on such
                           rights, subject to applicable federal securities laws
                           and the terms of this Agreement. Such Stockholder
                           will have sole power of disposition with respect to
                           Subject Shares other than Existing Shares, if any,
                           which become beneficially owned by such Stockholder
                           and will have sole voting power with respect to the
                           matters set forth in Section 3 hereof and sole power
                           to demand dissenter's or appraisal rights, in each
                           case with respect to all Subject Shares other than
                           Existing Shares, if any, which become beneficially
                           owned by such Stockholder with no restrictions on
                           such rights, subject to applicable federal securities
                           laws and the terms of this Agreement.




<PAGE>   3



                  (c)      Such Stockholder's Subject Shares and the
                           certificates representing such Subject Shares are now
                           and at all times during the term hereof will be held
                           by such Stockholder, or by a nominee or custodian for
                           the benefit of such Stockholder, free and clear of
                           all liens, claims, security interests, proxies,
                           voting trusts or agreements, understandings or
                           arrangements or any other encumbrances whatsoever,
                           except for any such encumbrances or proxies arising
                           hereunder.

                  (d)      No broker, investment banker, financial adviser or
                           other person is entitled to any broker's, finder's,
                           financial adviser's or other similar fee or
                           commission in connection with the transactions
                           contemplated hereby based upon arrangements made by
                           or on behalf of such Stockholder in his or her
                           capacity as such.

                  (e)      Such Stockholder understands and acknowledges that
                           Parent and Sub are entering into the Merger Agreement
                           in reliance upon such Stockholder's execution and
                           delivery of this Agreement with Parent.

         2.       Representations and Warranties of Parent. Parent hereby
                  represents and warrants to each Stockholder that Parent has
                  all requisite corporate power and authority to enter into this
                  Agreement and to consummate the transactions contemplated
                  hereby. The execution and delivery of this Agreement by
                  Parent, and the consummation of the transactions contemplated
                  hereby, have been duly authorized by all necessary corporate
                  action on the part of Parent. This Agreement has been duly
                  executed and delivered by Parent and constitutes a valid and
                  binding obligation of Parent enforceable in accordance with
                  its terms. The execution and delivery of this Agreement do
                  not, and the consummation of the transactions contemplated
                  hereby and compliance with the terms hereof will not, conflict
                  with, or result in any violation of, or default (with or
                  without notice or lapse of time or both) under any provision
                  of, the certificate of incorporation or by-laws of Parent, any
                  trust agreement, loan or credit agreement, note, bond,
                  mortgage, indenture, lease or other agreement, instrument,
                  permit, con'cession, franchise, license, judgment, order,
                  notice, decree, statute, law, ordinance, rule or regulation
                  applicable to Parent or to Parent's property or assets.

         3.       Covenants of each Stockholder. From and after the date hereof
                  and until the termination of this Agreement in accordance with
                  Section 8, each Stockholder, severally and not jointly, agrees
                  as follows:

                  (a)      At any meeting of stockholders of the Company called
                           to vote upon the Merger, the Merger Agreement, the
                           Asset Purchase or the Asset Purchase Agreement or at
                           any adjournment thereof or in any other circumstances
                           upon which a vote, consent or other approval with
                           respect to the Merger, the Merger Agreement, the
                           Asset Purchase or the Asset Purchase Agreement is
                           sought, such Stockholder shall vote (or cause to be
                           voted) the Subject Shares in favor of the Merger and
                           the Asset Purchase, the



                                      -10-
<PAGE>   4


                           adoption by the Company of the Merger Agreement and
                           the Asset Purchase Agreement and the approval of the
                           terms thereof and each of the other transactions
                           contemplated by the Merger Agreement and the Asset
                           Purchase Agreement.

                  (b)      At any meeting of stockholders of the Company or at
                           any adjournment thereof or in any other circumstances
                           upon which the Stockholder's vote, consent or other
                           approval is sought, the Stockholder shall vote (or
                           cause to be voted) the Subject Shares against (i) any
                           merger agreement or merger (other than the Merger
                           Agreement and the Merger), consolidation,
                           combination, sale of a material amount of assets
                           (other than the Asset Purchase Agreement and the
                           Asset Purchase), reorganization, recapitalization,
                           dissolution, liquidation or winding-up of or by the
                           Company or any other takeover proposal (collectively,
                           "Takeover Proposal"), (ii) any action or agreement
                           that would result in a breach of any covenant,
                           representation or warranty or any other obligation or
                           agreement of the Company under the Merger Agreement,
                           the Asset Purchase Agreement or this Agreement or
                           (iii) (x) any material amendment of the Company's
                           certificate of incorporation or by-laws, (y) any
                           change in a majority of the persons who constitute
                           the Board of Directors of the Company or (z) any
                           other proposal or transaction involving the Company,
                           which is intended or could reasonably be expected to
                           impede, frustrate, prevent, delay or nullify (A) the
                           ability of the Company to consummate the Merger or
                           the Asset Purchase or (B) any of the transactions
                           contemplated by this Agreement, the Asset Purchase
                           Agreement or the Merger Agreement. The Stockholder
                           further agrees not to commit or agree to take any
                           action inconsistent with the foregoing.

                  (c)      Each Stockholder, severally and not jointly, agrees
                           not to (i) offer to sell, sell, transfer, encumber,
                           pledge, assign or otherwise dispose of (including by
                           gift) (collectively, "Transfer"), or enter into any
                           contract, option or other arrangement with respect to
                           or consent to the Transfer of, the Subject Shares or
                           any interest therein to any person other than
                           pursuant to the terms of the Merger, (ii) except as
                           contemplated hereby, grant any proxies or powers of
                           attorney with respect to the Subject Shares, deposit
                           any Subject Shares into a voting trust or enter into
                           any voting arrangement with respect to the Subject
                           Shares, or any interest in the foregoing, except with
                           Parent or Sub, (iii) take any action that would make
                           any representation or warranty of such Stockholder
                           contained herein untrue or incorrect or have the
                           effect of preventing or disabling the Stockholder
                           from performing such Stockholder's obligations under
                           this Agreement or (iv) commit or agree to take any of
                           the foregoing actions.

                  (d)      Each Stockholder hereby irrevocably waives any rights
                           of appraisal or rights to dissent from the Merger
                           that the Stockholder may have.


<PAGE>   5

                  (e)      Each Stockholder agrees with, and covenants to,
                           Parent that the Stockholder shall not request that
                           the Company register the transfer (book-entry or
                           otherwise) of any certificate or uncertificated
                           interest representing any of the Subject Shares,
                           unless such transfer is made in compliance with this
                           Agreement. In the event of a stock dividend or
                           distribution, or any change in the Common Stock by
                           reason of any stock dividend or distribution, or any
                           change in the Common Stock by reason of any stock
                           dividend, split-up, recapitalization~combination,
                           exchange of shares or the like, the term "Subject
                           Shares" shall be deemed to refer to and include the
                           Subject Shares as well as all such stock dividends
                           and distributions and any shares into which or for
                           which any or all of the Subject Shares may be changed
                           or exchanged and the Purchase Price (as defined
                           herein) shall be accordingly adjusted. Each
                           Stockholder shall be entitled to receive any cash
                           dividend paid by the Company during the term of this
                           Agreement until the Subject Shares are canceled in
                           the Merger or purchased hereunder.

                  (f)      Each Stockholder, severally and not jointly, shall
                           not, nor shall it authorize or permit any partner,
                           officer, director or employee of, or any investment
                           banker, attorney or other advisor or representative
                           of, such Stockholder to, directly or indirectly, (i)
                           solicit, initiate or encourage the submission of any
                           Takeover Proposal or (ii) participate in any
                           discussions, conversations, negotiations or other
                           communications regarding, or furnish to any person
                           any information with respect to, or otherwise
                           cooperate in any way, assist or participate in,
                           facilitate or encourage any effort or attempt by any
                           other person or entity, to seek to do any of the
                           foregoing or take any other action to facilitate any
                           inquiries or the making of any proposal that
                           constitutes, or is likely to lead to, any Takeover
                           Proposal; provided, however, that the foregoing shall
                           not restrict a Stockholder who is also a director of
                           the Company from taking actions in such Stockholder's
                           capacity as a director to the extent and in the
                           circumstances permitted by Section 4.02 of the Merger
                           Agreement. Each Stockholder, in its capacity as such,
                           will immediately cease and cause to be terminated any
                           existing activities, discussions or negotiations with
                           any parties conducted heretofore with respect to any
                           of the foregoing.

                  (g)      THE STOCKHOLDER HEREBY GRANTS TO, AND APPOINTS SUB
                           AND ANY DESIGNEE OF SUB, EACH OF THEM INDIVIDUALLY,
                           STOCKHOLDER'S IRREVOCABLE (UNTIL THE TERMINATION OF
                           THIS AGREEMENT) PROXY AND ATTORNEY-IN-FACT WITH FULL
                           POWER OF SUBSTITUTION) TO VOTE THE SUBJECT SHARES OF
                           STOCKHOLDER AS INDICATED IN SECTION 3(A) AND 3(B)
                           ABOVE. THE STOCKHOLDER INTENDS THIS PROXY TO BE
                           IRREVOCABLE (UNTIL THE TERMINATION OF THIS AGREEMENT)
                           AND COUPLED WITH AN INTEREST AND WILL 


<PAGE>   6

                           TAKE SUCH FURTHER ACTION AND HEREBY REVOKES ANY PROXY
                           PREVIOUSLY GRANTED BY STOCK HOLDER WITH RESPECT TO
                           SUCH STOCKHOLDER'S SUBJECT SHARES.

         4.       Further Agreements of Stockholders. If, after termination of
                  this Agreement pursuant to Section 7 hereof, Stockholder
                  receives any cash or non-cash consideration in respect of the
                  Subject Shares in connection with a Third Party Business
                  Combination (as defined below) during the period commencing on
                  the date of such termination and ending on the first
                  anniversary thereof (the "Sale Period"), Stockholder shall
                  promptly pay over to Parent one half of the excess, if any, of
                  such consideration over the product of the Merger
                  Consideration and the number of Subject Shares with respect to
                  which such consideration is received by such Stockholder in
                  connection with such Third Party Business Combination (the
                  "Excess Consideration"); provided that, (i) if the
                  consideration received by such Stockholder shall be securities
                  listed on a national securities exchange or traded on the
                  NASDAQ National Market ("NASDAQ"), the per share value of such
                  consideration shall be equal to the closing price per share
                  listed on such national securities exchange or NASDAQ on the
                  date such transaction is consummated and (ii) if the
                  consideration received by such Stockholder shall be in a form
                  other than securities, the per share value shall be determined
                  in good faith as of the date such transaction is consummated
                  by Parent and the Stockholders, or, if Parent and the
                  Stockholders cannot reach agreement, by a nationally
                  recognized investment banking firm reasonably acceptable to
                  the parties. The term "Third Party Business Combination" of
                  the Company means the occurrence of any of the following
                  events: (A) the Company is acquired by merger or otherwise by
                  any person or group, including Parent or any affiliate thereof
                  (a "Third Party"); (B) the Company enters into an agreement
                  with a Third Party which contemplates the acquisition of 20%
                  or more of the total assets of the Company; (C) the Company or
                  Parent enters into a merger or other agreement with a Third
                  Party which contemplates the acquisition of more than 20% of
                  the outstanding shares of the Company's capital stock; or (D)
                  a Third Party acquires more than 20% of the t%al assets of the
                  Company. If during the Sale Period, any Stockholder Transfers
                  his or its Subject Shares to any other person (other than in
                  connection with a Third Party Business Combination described
                  above) and such other person receives any consideration for
                  any Subject Shares in connection with a Third Party Business
                  Combination within the Sale Period, such Stockholder shall
                  continue to be bound by the provisions of this Section 4 with
                  respect to the payment to Parent of the Excess Consideration
                  as if such Stockholder received such consideration for the
                  Subject Shares in such Third Party Business Combination.

         5.       Further Assurances. The Stockholder will, from time to time,
                  execute and deliver, or cause to be executed and delivered,
                  such additional or further consents, 

<PAGE>   7

                  documents and other instruments as Parent may reasonably
                  request for the purpose of effectively carrying out the
                  transactions contemplated by this Agreement.

         6.       Assignment. Neither this Agreement nor any of the rights,
                  interests or obligations hereunder shall be assigned by any of
                  the parties without the prior written consent of the other
                  parties, except that Parent may assign, in its sole
                  discretion, any or all of its rights, interests and
                  obligations hereunder to any direct or indirect wholly owned
                  subsidiary of Parent. Subject to the preceding sentence, this
                  Agreement will be binding upon, inure to the benefit of and be
                  enforceable by the parties and their respective successors and
                  assigns.

         7.       Termination. Except for Stockholder's obligations pursuant to
                  Section 4, this Agreement shall terminate, and no party shall
                  have any rights or obligations hereunder and this Agreement
                  shall become null and void and have no further effect upon the
                  earliest of (a) the Effective Time, and (b) the date on which
                  the Merger Agreement is terminated pursuant to Section 6.01
                  thereof. Nothing in this Section 7 shall relieve any party of
                  liability for breach of this Agreement.

         8.       Costs and Expenses. All costs and expenses incurred in
                  connection with this Agreement and the consummation of the
                  transactions contemplated hereby shall be paid by the party
                  incurring such expenses.

         9.       General Provisions.

                  (a)      Amendments. This Agreement may not be amended except
                           by an instrument in writing signed by each of the
                           parties hereto.

                  (b)      Notice. All notices and other communications
                           hereunder shall be in writing and shall be deemed
                           given if delivered personally or sent by overnight
                           courier (providing proof of delivery) to Parent in
                           accordance with Section 9.03 of the Merger Agreement
                           and to each Stockholder at its or his set forth on
                           the signature page of this Agreement (or at such
                           other address for a party as shall be specified by
                           like notice).

                  (c)      Interpretation. When a reference is made in this
                           Agreement to Sections, such reference shall be to a
                           Section to this Agreement unless otherwise indicated.
                           The headings contained in this Agreement are for
                           reference purposes only and shall not affect in any
                           way the meaning or interpretation of this Agreement.
                           Wherever the words "include," "includes" or
                           "including" are used in this Agreement, they shall be
                           deemed to be followed by the words "without
                           limitation."

                  (d)      Severability. If any term or other provision of this
                           Agreement is invalid, illegal or incapable of being
                           enforced by any rule of law, or public policy, 

<PAGE>   8

                           all other conditions and provisions of this Agreement
                           shall nevertheless remain in full force and effect so
                           long as the economic or legal substance of the
                           transactions contemplated hereby is not affected in
                           any manner materially adverse to any party. Upon such
                           determination that any term or other provision is
                           invalid, illegal or incapable of being enforced, the
                           parties hereto shall negotiate in good faith to
                           modify this Agreement so as to effect the original
                           intent of the parties as closely as possible in a
                           mutually acceptable manner in order that the
                           transactions contemplated hereby may be consummated
                           as originally contemplated to the fullest extent
                           possible.

                  (e)      Counterparts. This Agreement may be executed in one
                           or more counterparts, all of which shall be
                           considered one and the same agreement, and shall
                           become effective when one or more of the counterparts
                           have been signed by each of the parties and delivered
                           to the other party, it being understood that each
                           party need not sign the same counterpart.

                  (f)      Entire Agreement; No Third-Party Beneficiaries. This
                           Agreement (including the documents and instruments
                           referred to herein) (i) constitutes the entire
                           agreement and supersedes all prior agreements and
                           understandings, both written and oral, among the
                           parties with respect to the subject matter hereof and
                           (ii) is not intended to confer upon any Person other
                           than the parties hereto any rights or remedies
                           hereunder.

                  (g)      Governing Law. This Agreement shall be governed by,
                           and construed in accordance with, the laws of the
                           State of Delaware regardless of the laws that might
                           otherwise govern under applicable principles of
                           conflicts of law thereof.

         10.      Stockholder Capacity. No person executing this Agreement who
                  is or becomes during the term hereof a director or officer of
                  the Company makes any agreement or understanding herein in his
                  capacity as such director or officer. The Stockholder signs
                  solely in his capacity as the record holder or beneficial
                  owner of, or the trustee of a trust whose beneficiaries are
                  the beneficial owners of, such Stockholder's Subject Shares
                  and nothing herein shall limit or affect any actions taken by
                  a Stockholder in his capacity as an officer or director of the
                  Company to the extent specifically permitted by the Merger
                  Agreement.

         11. Enforcement. The parties agree that irreparable damage would occur
in the event that any of the provisions of this Agreement were not performed in
accordance with their specific terms or were otherwise breached. It is
accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Agreement and to enforce specifically
the terms and provisions of this Agreement in any court of the United States
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they w or in equity. In addition, each of
the parties hereto (i) consents to submit such

<PAGE>   9

party to the personal jurisdiction of any Federal court located in the State of
Delaware or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion or
other request for leave from any such court; (iii) agrees that such party will
not bring any action relating to this Agreement or the transactions contemplated
hereby in any court other than a Federal court sitting in the state of Delaware
or a Delaware state court and (iv) waives any right to trial by jury with
respect to any claim or proceeding related to or arising out of this Agreement
or any of the transactions contemplated hereby. All rights, powers and remedies
provided under this Agreement or otherwise available in respect hereof at law or
in equity shall be cumulative and not alternative, and the exercise of any
thereof by any party shall not preclude the simultaneous or later exercise of
any other such right, power or remedy by such party.



<PAGE>   10



         IN WITNESS WHEREOF, Parent has caused this Agreement to be signed by
its officer thereunto duly authorized and each Stockholder has signed this
Agreement, all as of the date first written above.


                                      MDC COMMUNICATIONS CORPORATION

                                      By:  /s/ PETER LEWIS
                                           -----------------------------------
                                      Name:  Peter M. Lewis
                                      Title:  Executive Vice President, 
                                              Corporate Development


Number of Subject Shares:             Stockholder:

2,250,000                             AMERICAN GREETINGS CORPORATION


                                      By:  /s/ MORRY WEISS
                                           -----------------------------------
                                      Name:     Morry Weiss
                                      Title:    Chairman and Chief Executive
                                                Officer
                                      Address:  One American Road
                                                Cleveland, Ohio 44144


Number of Subject Shares:             Stockholder:

411,786                               /s/  STUART KOMER
                                      ----------------------------------------
                                      Name:    Stuart Komer
                                      Address: 850 Euclid Avenue
                                               Elmira, New York 14901















<PAGE>   1


                                                                 Exhibit 3















                          AGREEMENT AND PLAN OF MERGER

                                  BY AND AMONG

                         MDC COMMUNICATIONS CORPORATION,

                               AGI ACQUISITION CO.

                                       AND

                         ARTISTIC GREETINGS INCORPORATED

                          DATED AS OF DECEMBER 21, 1997



<PAGE>   2



                                TABLE OF CONTENTS

                                  ARTICLE I
                                  THE MERGER
     Section 1.01. The Merger.................................................2
     Section 1.02. Effective Time.............................................2
     Section 1.03. Certificate of Incorporation and By-Laws of Surviving
                   Corporation................................................2
     Section 1.04. Directors and Officers of Surviving Corporation............2
     Section 1.05. Closing....................................................2
     Section 1.06. Further Assurances.........................................3
     Section 1.07. Conversion of Shares.......................................3
     Section 1.08. Stock Options..............................................4
     Section 1.09. Stockholders' Meeting; Proxy Statement.....................4
     Section 1.10.............................................................5
     Section 1.11.............................................................5

                                  ARTICLE II
              REPRESENTATIONS AND WARRANTIES OF PARENT AND NEWCO
     Section 2.01. Organization...............................................7
     Section 2.02. Authority Relative to This Agreement.......................7
     Section 2.03. No Violations, Etc.........................................7
     Section 2.04. Proxy Statement............................................8
     Section 2.05. Financing..................................................8
     Section 2.06. Brokers....................................................8

                                 ARTICLE III
                REPRESENTATIONS AND WARRANTIES OF THE COMPANY
     Section 3.01. Organization and Qualification.............................9
     Section 3.02. Authority Relative to This Agreement.......................9
     Section 3.03. No Violations, Etc.........................................9
     Section 3.04. Board Recommendation......................................10
     Section 3.05. State Antitakeover Statutes...............................10
     Section 3.06. Fairness Opinion..........................................10
     Section 3.07. Proxy Statement...........................................10
     Section 3.08. Finders or Brokers........................................11
     Section 3.09. SEC Filings...............................................11
     Section 3.10. Financial Statements......................................12
     Section 3.11. Absence of Undisclosed Liabilities........................12
     Section 3.12. Absence of Changes or Events..............................12
     Section 3.13. Capitalization............................................13
     Section 3.14. Litigation................................................14
     Section 3.15. Insurance.................................................14
     Section 3.16. Compliance with Law.......................................14
     Section 3.17. Employee Benefits.........................................14



<PAGE>   3



     Section 3.18. Taxes.....................................................16
     Section 3.19. Contracts.................................................16
     Section 3.20. Related Party Transactions................................16
     Section 3.21. Real Property.............................................17
     Section 3.22. Environmental Matters.....................................17
     Section 3.23. Intellectual Property.....................................18

                                  ARTICLE IV
                                  COVENANTS
     Section 4.01. Conduct of Business of the Company........................19
     Section 4.02. Other Potential Bidders...................................21
     Section 4.03. Access to Information.....................................22
     Section 4.04. Commercially Reasonable Efforts; Other Actions............23
     Section 4.05. Public Announcements......................................23
     Section 4.06. Notification of Certain Matters...........................23
     Section 4.07. Indemnification...........................................24
     Section 4.08. Expenses..................................................24
     Section 4.09. Resignation of Directors..................................24
     Section 4.10. Asset Purchase Agreement..................................24

                                  ARTICLE V
        CONDITIONS TO THE OBLIGATIONS OF PARENT, NEWCO AND THE COMPANY
     Section 5.01.  Conditions to Obligations of Parent, Newco and the
                    Company..................................................25
     Section 5.02.  Conditions to Obligations of Parent and Newco............25
     Section 5.03.  Conditions to Obligations of Company.....................26

                                  ARTICLE VI
                        TERMINATION; AMENDMENT, WAIVER
     Section 6.01.  Termination..............................................26
     Section 6.02.  Effect of Termination....................................27
     Section 6.03.  Certain Payments.........................................28
     Section 6.04.  Amendment................................................29
     Section 6.05.  Extension; Waiver........................................29

                                 ARTICLE VII
                                 DEFINITIONS
     Section 7.01.  Terms Defined in This Agreement..........................29

                                 ARTICLE VIII
                                MISCELLANEOUS
     Section 8.01.  Waiver of Compliance; Consents...........................30
     Section 8.02.  Survivability; Investigations............................31
     Section 8.03.  Notices..................................................31



<PAGE>   4



     Section 8.04.  Assignment; No Third Party Beneficiaries.................32
     Section 8.05.  Governing Law............................................32
     Section 8.06.  Counterparts.............................................32
     Section 8.07.  Severability.............................................32
     Section 8.08.  Interpretation...........................................33
     Section 8.09.  Entire Agreement.........................................33



<PAGE>   5



                                    ARTICLE I

                                   THE MERGER

                          AGREEMENT AND PLAN OF MERGER

      AGREEMENT AND PLAN OF MERGER, dated as of December 21, 1997 (the
"Agreement"), by and among MDC Communications Corporation, an Ontario
corporation ("Parent"), AGI Acquisition Co., a Delaware corporation ("Newco"),
which is an indirect wholly owned Subsidiary of Parent, and Artistic Greetings
Incorporated, a Delaware corporation (the "Company"). Newco and the Company are
hereinafter sometimes collectively referred to as the "Constituent
Corporations."

                                    RECITALS

      WHEREAS, the Board of Directors of the Company (the "Board") has, in light
of and subject to the terms and conditions set forth herein, (i) determined that
the Merger (as defined below) is fair to the stockholders of the Company and in
the best interests of such stockholders and (ii) approved and adopted this
Agreement and the transactions contemplated hereby (including the transactions
contemplated by the Asset Purchase Agreement (as defined herein)) and resolved
to recommend approval and adoption by the stockholders of the Company of this
Agreement and the Asset Purchase Agreement;

      WHEREAS, contemporaneously herewith, the Company is entering into an Asset
Purchase Agreement, dated as of even date herewith, with Artistic Direct
Incorporated (together with any other asset purchase agreement substantially in
the form of Exhibit 1 hereto and providing for the payment of cash consideration
of at least $9 million and the assumption of the Assumed Liabilities (as defined
therein), the "Asset Purchase Agreement"), pursuant to which the Company has
agreed to sell (the 'Asset Sale") certain assets relating to the personalized
product and catalog businesses of the Company (the "P&C Business") for the
consideration set forth therein and the assumption of certain liabilities
relating to the P&C Business, on the terms and conditions more fully described
therein; and

      WHEREAS, the Board of Directors and the shareholders of Newco have, in
light of and subject to the terms and conditions set forth herein, approved and
adopted this Agreement and the transactions contemplated hereby.

      NOW THEREFORE, in consideration of the premises and the mutual
representations, warranties, covenants, agreements and conditions contained
herein, the parties hereto agree as follows:







<PAGE>   6




                                   THE MERGER

      Section 1.01. The Merger. (a) In accordance with the provisions of this
Agreement and the Delaware General Corporation Law (the "Delaware Act"), at the
Effective Time (as hereinafter defined), Newco shall be merged (the "Merger")
with and into the Company, and the Company shall be the surviving corporation
(hereinafter sometimes called the "Surviving Corporation") and shall continue
its corporate existence under the laws of the State of Delaware. The name of the
Surviving Corporation shall be "the Company". At the Effective Time the separate
existence of Newco shall cease.

           (b) The Merger shall have the effects on Newco and the Company as
constituent corporations of the Merger as provided under the Delaware Act.

      Section 1.02. Effective Time. The Merger shall become effective at the
time of filing of, or at such later time specified in, a certificate of merger,
in the form required by and executed in accordance with the Delaware Act, with
the Secretary of State of the State of Delaware in accordance with the
provisions of the Delaware Act (the "Certificate of Merger"). The date and time
when the Merger shall become effective is herein referred to as the "Effective
Time."

      Section 1.03. Certificate of Incorporation and By-Laws of Surviving
Corporation. The Certificate of Incorporation of the Company, as in effect
immediately prior to the Effective Time, shall be amended as of the Effective
Time so that Article Four of such Certificate is amended to read in its entirety
as follows: "The total number of shares of stock which the Corporation shall
have authority to issue is 1,000 shares, all of one class of Common Stock having
a par value of $.01 per share, and each share of Common Stock shall be entitled
to one vote on all matters as to which such stock is entitled to vote." As so
amended, the Certificate of Incorporation of the Company shall be the
Certificate of Incorporation of the Surviving Corporation until thereafter
amended as provided therein or by law. The By-Laws of Newco, as in effect
immediately prior to the Effective Time, shall be the By-Laws of the Surviving
Corporation until thereafter amended as provided therein, by the Certificate of
Incorporation or by law.

      Section 1.04. Directors and Officers of Surviving Corporation. The
directors of Newco immediately prior to the Effective Time will be the initial
directors of the Surviving Corporation, and the officers of the Company
immediately prior to the Effective Time will be the initial officers of the
Surviving Corporation, in each case until their successors are elected and
qualified.

      Section 1.05. Closing. (a) Unless this Agreement shall have been
terminated and the transactions herein contemplated shall have been abandoned
pursuant to the provisions of Section 6.01, and subject to satisfaction or
waiver of the provisions of Article V hereof, the closing (the "Closing") of
this Agreement shall take place at the offices of Simpson Thacher & Bartlett,
425 Lexington Avenue, New York, New York, at 10:00 a.m. local time as soon as
practicable but no

<PAGE>   7



later than the second business day after the satisfaction or waiver of the
conditions set forth in Sections 5.01, 5.02 and 5.03 hereof, or at such other
place, time and date as the parties may mutually agree. The date and time of
such Closing are herein referred to as the "Closing Date." For purposes of this
Agreement "business day" shall mean any day except Saturday, Sunday and any day
which shall be in New York City a legal holiday or a day on which banking
institutions in New York or Toronto are authorized or required by law or other
government action to close.

           (b) At the Closing, Parent, Newco and the Company shall cause a
Certificate of Merger to be executed and filed with the Secretary of State of
the State of Delaware as provided in the Delaware Act, and shall take any and
all other lawful actions and do any and all other lawful things to cause the
Merger to become effective.

      Section 1.06. Further Assurances. If, at any time after the Effective
Time, the Surviving Corporation shall consider or be advised that any deeds,
bills of sale, assignments, assurances or any other actions or things are
necessary or desirable to vest, perfect or confirm of record or otherwise in the
Surviving Corporation its right, title or interest in, to or under any of the
rights, properties or assets of either of the Constituent Corporations acquired
or to be acquired by the Surviving Corporation as a result of, or in connection
with, the Merger or otherwise to carry out this Agreement, the officers and
directors of the Surviving Corporation shall be authorized to execute and
deliver, in the name and on behalf of each of the Constituent Corporations or
otherwise, all such deeds, bills of sale, assignments and assurances and to take
and do, in the name and on behalf of each of the Constituent Corporations or
otherwise, all such other actions and things as may be necessary or desirable to
vest, perfect or confirm any and all right, title and interest in, to and under
such rights, properties or assets in the Surviving Corporation or otherwise to
carry out this Agreement.

      Section 1.07. Conversion of Shares. (a) Each share (a "Share") of Common
Stock, par value $.10 per share (the "Common Stock"), of the Company issued and
outstanding immediately prior to the Effective Time (other than (i) Shares held
in the Company's treasury, (ii) Shares held by Parent, Newco or any other
subsidiary of Parent and (iii) Dissenting Shares (as defined in Section 1.10
hereof)) shall, at the Effective Time, by virtue of the Merger and without any
action on the part of Newco, the Company or the holder thereof, be canceled and
extinguished and be converted into the right to receive, pursuant to Section
1.11, $5.70 per Share in cash (the "Merger Consideration"), payable to the
holder thereof, without interest thereon, upon the surrender of the certificate
formerly representing such Share, less any required withholding of taxes;
provided that, in the event the aggregate cash consideration net of fees,
expenses and other direct costs (including any breakup or termination fee'and
liquidated damages, if any) received by the Company pursuant to the Asset
Purchase Agreement exceeds $9,000,000, the Merger Consideration with respect to
each such Share shall be increased to include the pro rata portion of the amount
by which such consideration exceeds $9,000,000. At the Effective Time, each
outstanding share of the common stock, par value $.01 per share, of Newco shall
be converted into a share of common stock, par value $.01 per share, of the
Surviving Corporation.


<PAGE>   8



           (b) Each Share held in the treasury of the Company and each Share
held by Parent, Newco or any subsidiary of Parent, or the Company immediately
prior to the Effective Time shall, by virtue of the Merger and without any
action on the part of Newco, the Company or the holder thereof, be canceled,
retired and cease to exist and no payment shall be made with respect thereto.

      Section 1.08. Stock Options. (a) Prior to the consummation of the Merger,
the Board shall use its best efforts to cause the terms of all outstanding stock
options heretofore granted under any stock option plan of the Company
(collectively, the "Stock Plans") to be adjusted to provide that, at the
Effective Time, each stock option outstanding immediately prior to the
consummation of the Merger shall be canceled and the holder thereof shall be
entitled to receive as soon as practicable thereafter from the Company in
consideration for such cancellation a cash payment of an amount equal to (i) the
excess, if any, of (A) the Merger Consideration over (B) the exercise price per
share of Common Stock subject to such stock option, multiplied by (ii) the
number of shares of Common Stock for which such stock option shall not
theretofore have been exercised.

           (b) All amounts payable pursuant to Section 1.08(a) shall be subject
to any required withholding of taxes and shall be paid without interest.

           (c) Prior to the consummation of the Merger, the Board of Directors
(or, if appropriate, any committee administering the Stock Plans) shall adopt
such resolutions or take such actions as are commercially reasonable, subject,
if necessary, to obtaining consents of the holders thereof, to carry out the
terms of this Section 1.08 and to provide that, on and after the Effective Time,
no officer, director or employee of the Company shall have any right to acquire
any interest in, any equity security of the Company or any of its subsidiaries.

      Section 1.09. Stockholders' Meeting; Proxy Statement. (a) The Company,
acting through the Board, shall in accordance with applicable law and the
Company's Certificate of Incorporation and By-Laws:

           (b) duly call, give notice of, convene and hold a special meeting of
its stockholders (the "Special Meeting") to be held as soon as practicable
following the date of this Agreement for the purpose of considering and taking
action upon this Agreement and the Asset Purchase Agreement and the transactions
contemplated hereby and thereby;

                  (ii) subject to its fiduciary duties as determined in good
faith by a majority of the Board, based upon the written opinion of outside
counsel, include in the Proxy Statement (as amended or supplemented, the "Proxy
Statement") required to be distributed to holders of Common Stock in connection
with the Merger the recommendation of the Board that the stockholders of the
Company vote in favor of the approval and adoption of this Agreement and the
Asset Purchase Agreement and the transactions contemplated hereby and thereby
and the written opinion of PaineWebber Incorporated (the "Financial Adviser")
that the cash consideration to be received by the stockholders of the Company
pursuant to the Merger is fair, from a financial point of view, to such
stockholders; and

<PAGE>   9




           (b) The Company shall prepare and file with the Securities and
Exchange Commission (the "SEC") the Proxy Statement and shall use all reasonable
efforts to respond promptly to any comments made by the SEC with respect to the
Proxy Statement and any preliminary version thereof, have the Proxy Statement
cleared by the SEC and cause the Proxy Statement to be mailed to the Company's
stockholders at the earliest practicable time. The Company shall give Parent and
its counsel the opportunity to review the Proxy Statement prior to its being
filed with the SEC and shall consult with Parent and its counsel regarding
comments made by the SEC.

     At such meeting, Parent, Newco and their affiliates will vote all Shares
owned by them (or with respect to which such entities exercise voting control)
in favor of approval and adoption of this Agreement and the transactions
contemplated hereby.

     Section 1.10. Dissenting Shares. Notwithstanding anything in this Agreement
to the contrary, Shares outstanding immediately prior to the Effective Time and
held by a holder who has not voted in favor of the Merger or consented thereto
in writing and who has demanded appraisal for such Shares in accordance with
Section 262 of the Delaware Act ("Dissenting Shares") shall not be converted
into a right to receive the Merger Consideration, unless such holder fails to
perfect or withdraws or loses his right to appraisal, in which case such Shares
shall be treated as if they had been converted as of the Effective Time into a
right to receive the Merger Consideration, without interest thereon. The Company
shall give Parent and Newco prompt notice of any demands received by the Company
for appraisal of Shares and, prior to the Effective Time, Parent and Newco shall
have the right to direct all negotiations and proceedings with respect to such
demands. Prior to the Effective Time, the Company shall not, except with the
prior written consent of Parent or Newco, make any payment with respect to, or
settle or offer to settle, any such demands.

     Section 1.11. Payment for Shares. (a) Prior to the Effective Time, Parent
and Newco shall designate a bank or trust company reasonably acceptable to the
Company to act as exchange agent in connection with the Merger (the "Exchange
Agent"). At or prior to the Effective Time, Parent or Newco will provide the
Exchange Agent with the funds necessary to make the payments contemplated by
Section 1.07(a) hereof (the "Exchange Fund"). Such funds shall be invested by
the Exchange Agent as directed by Newco or, after the Effective Time, the
Surviving Corporation, provided that such investments shall be in obligations of
or guaranteed by the United States of America, in commercial paper obligations
rated A-i or P-i or better by Moody's Investors Service, Inc. or Standard &
Poor's Corporation, respectively, or in certificates of deposit, bank repurchase
agreements or banker's acceptances of commercial banks with capital exceeding
$500 million. Any net profit resulting from, or interest or income produced by,
such investments will be payable to the Surviving Corporation or Parent, as
Parent directs.

           (b) Promptly after the Effective Time, the Exchange Agent shall mail
to each record holder, as of the Effective Time, of an outstanding certificate
or certificates which immediately prior to the Effective Time represented Shares
(the "Certificates") a form letter of transmittal


<PAGE>   10

(which shall specify that delivery shall be effected, and risk of loss and title
to the Certificates shall pass, only upon proper delivery of the Certificates to
the Exchange Agent) and instructions for use in effecting the surrender of the
Certificates for payment therefor. Upon surrender to the Exchange Agent of a
Certificate, together with a duly executed letter of transmittal and any other
required documents, the holder of such Certificate shall receive in exchange
therefor (as promptly as practicable) the Merger Consideration, without any
interest thereon, less any required withholding of taxes, and such Certificate
shall forthwith be cancelled. If payment is to be made to a person other than
the person in whose name a Certificate so surrendered is registered, it shall be
a condition of payment that the Certificate so surrendered shall be properly
endorsed or otherwise in proper form for transfer, that the signatures on the
Certificate or any related stock power shall be properly guaranteed and that the
person requesting such payment shall either pay any transfer or other taxes
required by reason of the payment to a person other than the registered holder
of the Certificate so surrendered or establish to the satisfaction of the
Surviving Corporation that such tax has been paid or is not applicable. Until
surrendered in accordance with the provisions of this Section 1.11(b), each
Certificate (other than Certificates representing Shares held in the Company's
treasury or by Parent or Newco, or by any subsidiary of Parent or Newco, and
other than Certificates representing Dissenting Shares) shall represent for all
purposes only the right to receive for each Share represented thereby the Merger
Consideration.

           (c) After the Effective Time, there shall be no transfers on the
stock transfer books of the Surviving Corporation of the Shares which were
outstanding immediately prior to the Effective Time. If, after the Effective
Time, Certificates are presented to the Surviving Corporation, they shall be
canceled and exchanged for the consideration provided for, and in accordance
with the procedures set forth, in this Article I.

           (d) From and after the Effective Time, the holders of Certificates
evidencing ownership of Shares outstanding immediately prior to the Effective
Time shall cease to have any rights with respect to such Shares except as
otherwise provided herein or by applicable law. Such holders shall have no
rights, after the Effective Time, with respect to such Shares except to
surrender such Certificates in exchange for cash pursuant to this Agreement or
to perfect any rights of appraisal as a holder of Dissenting Shares that such
holders may have pursuant to Section 262 of the Delaware Act.

           (e) Any portion of the Exchange Fund (including the proceeds of any
investment thereof) that remains unclaimed by the stockholders of the Company
for six months after the Effective Time shall be repaid to the Surviving
Corporation. Any stockholders of the Company who have not theretofore complied
with this Article I shall thereafter look only to the Surviving Corporation
(subject to abandoned property, escheat or other similar laws) only as general
creditors for payment of their claims for the Merger Consideration for each
Share such stockholders hold, without any interest.

           (f) Notwithstanding anything to the contrary in this Section 1.11,
none of the Exchange Agent, Parent or the Surviving Corporation shall be liable
to a holder of a Certificate formerly


<PAGE>   11

representing Shares for any amount properly delivered to a public official
pursuant to any applicable abandoned property, escheat or similar law.

                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES
                               OF PARENT AND NEWCO

     Each of Parent and Newco jointly and severally represents and warrants to
the Company as follows:

     Section 2.01. Organization. Parent is a corporation duly organized, validly
existing and in good standing under the laws of Ontario. Newco is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware. Newco has not engaged in any business since it was
incorporated other than in connection with the transactions contemplated by this
Agreement. Parent owns directly or indirectly all of the outstanding capital
stock of Newco.

     Section 2.02. Authority Relative to This Agreement. Each of Parent and
Newco has full corporate power and authority to execute and deliver this
Agreement and to consummate the Merger and the other transactions contemplated
hereby. The execution and delivery of this Agreement and the consummation of the
Merger and the other transactions contemplated hereby have been duly and validly
authorized by the Board of Directors of each of Parent and Newco and by Parent
as the sole stockholder of Newco and no other corporate proceedings on the part
of Parent or Newco are necessary to authorize this Agreement or to consummate
the Merger or the other transactions contemplated hereby. This Agreement has
been duly and validly executed and delivered by each of Parent and Newco and,
assuming the due authorization, execution and delivery hereof by the Company,
constitutes a valid and binding agreement of each of Parent and Newco,
enforceable against each of them in accordance with its terms, except to the
extent that its enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other laws affecting the enforcement
of creditors' rights generally or by general equitable or fiduciary principles.

     Section 2.03. No Violations, Etc. (a) Assuming that all filings, permits,
authorizations, consents and approvals have been duly made or obtained as
contemplated by this Section 2.03, the execution and delivery of this Agreement
and the consummation by Parent and Newco of the Merger and the other
transactions contemplated hereby will not (i) violate any provision of the
Certificate of Incorporation or By-Laws or similar organizational document of
either Parent or Newco, (ii) assuming that all consents, approvals and
authorizations contemplated by clause (b)'below have been obtained and all
filings described in such clause have been made, violate any statute, rule,
regulation, order or decree of any public body or authority by which Parent,
Newco or any of their properties is bound, or (iii) result in a violation or
breach of, or constitute (with or without due notice or lapse of time or both) a
default under, any license, franchise, permit, indenture, agreement or other
instrument to which Parent or Newco is a party, or by which Parent, Newco or any
of their properties is bound, excluding from the foregoing clauses


<PAGE>   12

(ii) and (iii) violations, breaches and defaults which, either individually or
in the aggregate, would not materially impair the ability of Parent or Newco to
consummate the Merger or the other transactions contemplated hereby or have a
material adverse effect on the business, operations, assets or financial
condition of Parent and its subsidiaries taken as a whole.

           (b) No filing or registration with, or authorization, consent or
approval of, or notification to any governmental entity is required by Parent or
Newco in connection with the execution and delivery of this Agreement or the
consummation by Parent and Newco of the Merger and the other transactions
contemplated hereby, except (i) in connection with the applicable requirements
of the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
"HSR Act"), (ii) in connection, or in compliance, with the provisions of the
Securities Act of 1933, as amended, and the rules and regulations promulgated
thereunder (the "Securities Act") or the Exchange Act, (iii) the filing of
appropriate merger documents as required by the Delaware Act, (iv) such
consents, approvals, orders, authorizations, registrations, declarations and
filings as may be required under the corporation, takeover or blue sky laws of
various states and (v) such other consents, orders, authorizations,
registrations, declarations and filings the failure of which to be obtained or
made, either individually or in the aggregate, would not materially impair the
ability of Parent or Newco to consummate the Merger and the other transactions
contemplated hereby or have a material adverse effect on the business,
operations, assets or financial condition of Parent and its subsidiaries taken
as a whole.

     Section 2.04. Proxy Statement. None of the information supplied by Parent
or Newco in writing for inclusion in the Proxy Statement will, at the respective
times that the Proxy Statement or any amendments or supplements thereto are
filed with the SEC and are first published or sent or given to holders of
Shares, and, at the time that it or any amendment or supplement thereto is
mailed to the Company's stockholders, at the time of the Stockholders' Meeting
or at the Effective Time, contain any statement which, at the time and in the
light of the circumstances under which it is made, is false or misleading with
respect to any material fact, or which omits to state any material fact
necessary in order to make the statements therein not false or misleading or
necessary to correct any statement in any earlier Proxy Statement which has
become false or misleading.

     Section 2.05. Financing. Parent or Newco, at the Effective Time, will have
sufficient funds available to consummate the Merger.

     Section 2.06. Brokers. Except for Furman Selz (a true and correct copy of
whose engagement agreement has been provided to the Company), no broker, finder
or investment banker is entitled to any brokerage, finder's or other fee or
commission in connection with the transactions contemplated by this Agreement
based upon arrangements made by and on behalf of Parent or Newco.

                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY


<PAGE>   13

     The Company represents and warrants to Parent and Newco that, except as
disclosed in the disclosure statement (the "Disclosure Statement"), dated the
date hereof, from the Company to Parent:

     Section 3.01. Organization and Qualification. The Company is a corporation
duly organized, validly existing and in good standing under the laws of the
jurisdiction of its incorporation and has all requisite corporate power and
authority to own, lease and operate its properties and to carry on its business
as now being conducted. The Company is duly qualified as a foreign corporation
to do business, and is in good standing, in each jurisdiction where the
character of its properties owned or leased or the nature of its activities
makes such qualification necessary, except for failures to be so qualified or in
good standing which would not, individually or in the aggregate, have a Material
Adverse Effect or prevent or materially delay the consummation of the Merger.
When used in connection with the Company, the term "Material Adverse Effect"
means any change or effect that is or is reasonably likely to be materially
adverse to the business, operations, assets, financial condition or results of
operations of the Company. The Company is not in violation of any of the
provisions of its Restated Certificate of Incorporation or By-laws. The Company
has previously delivered to Parent accurate and complete copies of the Company's
Restated Certificate of Incorporation and By-laws, as currently in effect.

     Section 3.02. Authority Relative to This Agreement. The Company has full
corporate power and authority to execute and deliver this Agreement and to
consummate the Merger and the other transactions contemplated hereby. The
execution and delivery of this Agreement and the consummation of the Merger and
the other transactions contemplated hereby have been duly and validly authorized
by the Board of Directors of the Company and no other corporate proceedings on
the part of the Company are necessary to authorize this Agreement or to
consummate the Merger and the other transactions contemplated hereby (other
than, with respect to the Merger and the sale of assets contemplated by the
Asset Purchase Agreement, the approval of a majority of the outstanding shares
of Common Stock (the "Requisite Vote") at the Special Meeting or any adjournment
thereof). This Agreement has been duly and validly executed and delivered by the
Company and, assuming the due authorization, execution and delivery hereof by
Parent and Newco, constitutes a legal, valid and binding agreement of the
Company, enforceable against the Company in accordance with its terms, except to
the extent that its enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other laws affecting the enforcement
of creditors' rights generally or by general equitable or fiduciary principles.

     Section 3.03. No Violations, Etc. Except for the filings of the Certificate
of Merger, filings required under the Securities Act and the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), filings required under and in
compliance with the HSR Act and as set forth on Schedule 3.03 hereto, no filing
with, notification to and no permit, authorization, consent or approval of, any
public body is necessary for the consummation by the Company of the Merger or
the other transactions contemplated hereby, excluding from the foregoing
permits, authorizations, consents, approvals and notices which (i) if not
obtained, made or given, either individually or in the aggregate, would not
materially impair the ability of the Company to


<PAGE>   14

consummate the Merger or the other transactions contemplated hereby or have a
Material Adverse Effect or (ii) are required in connection with the transactions
contemplated by the Asset Purchase Agreement. Neither the execution and delivery
of this Agreement nor the consummation of the Merger or the other transactions
contemplated hereby nor compliance by the Company with any of the provisions
hereof will (i) subject to obtaining the approval of a majority of the
outstanding shares of Common Stock at the Special Meeting or any adjournment
thereof if and to the extent required by the Delaware Act, conflict with or
result in any breach of any provision of the Restated Certificate of
Incorporation or By-Laws of the Company, (ii) other than as set forth on
Schedule 3.03 hereto or as required in connection with the transactions
contemplated by the Asset Purchase Agreement, result in a violation or breach
of, or constitute (with or without due notice or lapse of time or both) a
default (or give rise to any right of termination, cancellation, acceleration,
redemption or repurchase or result in the loss of a material benefit) under, any
of the terms, conditions or provisions of any (x) note, bond, mortgage,
indenture, or deed of trust or (y) license, lease, agreement or other instrument
or obligation to which the Company is a party or by which any of them or any of
their properties or assets may be bound or (iii) violate any order, writ,
injunction, decree, statute, rule or regulation applicable to the Company or any
of its properties or assets, excluding from the foregoing clauses (ii) and (iii)
violations, breaches or defaults which, either individually or in the aggregate,
would not materially impair the Company's ability to consummate the Merger or
the other transactions contemplated hereby or have a Material Adverse Effect.

     Section 3.04. Board Recommendation. The Board has approved and adopted this
Agreement, the Merger and the other transactions contemplated hereby, determined
that the consideration to be received by the holders of shares of Common Stock
pursuant to the Merger is fair to the holders of such Shares and recommended
that the holders of such Shares approve and adopt this Agreement, the Merger and
the other transactions contemplated hereby.

     Section 3.05. State Antitakeover Statutes. The Company or the Board, as
applicable, has granted all approvals and taken all other steps necessary to
exempt the Merger and the other transactions contemplated hereby from the
requirements and provisions of Section 203 of the Delaware Act and any other
state antitakeover statute or regulation such that none of the provisions of
such Section 203 or any other "business combination," "moratorium," "control
share," or other state antitakeover statute or regulation (x) prohibits or
restricts the Company's ability to perform its obligations under this Agreement
or its ability to consummate the Merger and the other transactions contemplated
hereby, (y) would have the effect of invalidating or voiding this Agreement, or
(z) would subject Parent or Newco to any material impediment or condition in
connection with the exercise of any of their respective rights under this
Agreement.

     Section 3.06. Fairness Opinion. The Company has received the opinion of the
Financial Adviser to the effect that as of the date hereof the cash
consideration to be received by the stockholders of the Company pursuant to the
Merger is fair, from a financial point of view, to such stockholders.

     Section 3.07. Proxy Statement. The Proxy Statement will comply as to form
in all material


<PAGE>   15

respects with applicable federal securities laws, except that no representation
is made by the Company with respect to information supplied by Newco or Parent
for inclusion in the Proxy Statement. The information supplied by the Company in
writing for inclusion in the Proxy Statement will not, at the respective times
that the Proxy Statement or any amendments or supplements thereto are filed with
the SEC and are first published or sent or given to holders of Shares, contain
any statement which, at the time and in the light of the circumstances under
which it is made, is false or misleading with respect to any material fact, or
which omits to state any material fact necessary in order to make the statements
therein not false or misleading or necessary to correct any statement in any
earlier Proxy Statement which has become false or misleading.

     Section 3.08. Finders or Brokers. Except for the Financial Adviser, the
Company has not employed any investment banker, broker, finder or intermediary
in connection with the transactions contemplated hereby who might be entitled to
a fee or any commission the receipt of which is conditioned upon consummation of
the Merger or the Asset Sale. The Company has heretofore furnished to Parent a
complete and correct copy of all agreements between the Company and the
Financial Adviser pursuant to which such firm would be entitled to any payment
relating to the transactions contemplated hereby.

     Section 3.09. SEC Filings. (a) The Company has filed with the SEC all
required forms, reports and documents required to be filed by it with the SEC
since December 31, 1995 (collectively, the "Company SEC Reports"), all of which
complied as to form when filed in all material respects with the applicable
provisions of the Securities Act and the Exchange Act, as the case may be. None
of the Company SEC Reports (including all exhibits and schedules thereto and
documents incorporated by reference therein) contained when filed or (except to
the extent revised or superseded by a subsequent filing with the SEC) contains
any untrue statement of a material fact or omitted or omits to state a material
fact required to be stated therein or necessary to make the statements therein,
in light of the circumstances under which they were made, not misleading.

           (b) The Company will deliver to Parent as soon as they become
available true and complete copies of any report or statement mailed by it to
its securityholders generally or filed by it with the SEC, in each case
subsequent to the date hereof and prior to the Effective Time. As of their
respective dates, such reports and statements (excluding any information therein
provided by Parent or Newco, as to which the Company makes no representation)
will not contain any untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary to make the statements
therein, in light of the circumstances under which they are made, not misleading
and will comply in all material respects with all applicable requirements of
law. The audited financial statements and unaudited interim financial statements
of the Company to be included or incorporated by reference in such reports and
statements will be prepared in accordance with United States generally accepted
accounting principles applied on a consistent basis throughout the periods
involved and will fairly present the financial position of the Company as of the
dates thereof and the results of operations and cash flow for the periods then
ended (subject, in the case of any unaudited interim financial statements, to
normal year-end


<PAGE>   16

adjustments and to the extent they may not include footnotes or may be condensed
or summary statements).

     Section 3.10. Financial Statements. The audited financial statements and
unaudited interim financial statements of the Company included or incorporated
by reference in the Company's forms, reports and documents filed with the SEC
since December 31, 1995 have been prepared in accordance with United States
generally accepted accounting principles ("GAAP") applied on a consistent basis
during the periods involved, and fairly present the financial position of the
Company as of the dates thereof and the results of operations and cash flows for
the periods then ended (subject, in the case of any unaudited interim financial
statements, to normal year-end adjustments and to the extent they may not
include footnotes or may be condensed or summary statements) and such audited
financial statements have been certified as such (without exception) by the
Company's independent auditors.

     Section 3.11. Absence of Undisclosed Liabilities. The Company has no
liabilities or obligations of any nature, whether absolute, accrued, unmatured,
contingent or otherwise, or any unsatisfied judgments or any leases of
personalty or realty or unusual or extraordinary commitments, except the
liabilities recorded on the balance sheet of the Company at December 31, 1996
and the notes thereto included in the Company's Annual Report on Form 10-K for
the year ended December 31, 1996, and except for liabilities or obligations
incurred in the ordinary course of business and consistent with past practice
since December 31, 1996 and those that would not individually or in the
aggregate have a Material Adverse Effect.

     Section 3.12. Absence of Changes or Events. Since December 31, 1996:

           (a) there has not been any direct or indirect redemption, purchase or
other acquisition of any shares of capital stock of the Company, or any
declaration, setting aside or payment of any dividend or other distribution by
the Company in respect of its capital stock, other than the payment made by the
Company with respect to 500,000 shares of Common Stock put to the Company by
Valcheck Company on June 30, 1997;

           (b) except in the ordinary course of business and consistent with
past practice, the Company has not incurred any indebtedness for borrowed money,
or assumed, guaranteed, endorsed or otherwise as an accommodation become
responsible for the obligations of any other individual, firm or corporation,
made any loans or advances to any other individual, firm or corporation or
entered into any commitment or transaction material to the Company taken as a
whole;

           (c) there has not been any material change in the accounting methods,
principles or practices of the Company;

           (d) there has not been any damage, destruction or loss, whether or
not covered by insurance, except for such as would not, individually or in the
aggregate, have a Material Adverse Effect;


<PAGE>   17

           (e) there has been no change in the business, operations, assets or
financial condition of the Company that has had or will have a Material Adverse
Effect;

           (f) there has not been any revaluation by the Company of any of its
material assets, including but not limited to writing down the value of
inventory or writing off notes or accounts receivable, in any case, other than
in the ordinary course of business and in connection with the revaluation of
certain fixed assets as set forth in the Disclosure Statement;

           (g) there has not been any increase in or establishment of any bonus,
insurance, severance, deferred compensation, pension, retirement, profit
sharing, stock option (including without limitation the granting of stock
options, stock appreciation rights, performance awards or restricted stock
awards), stock purchase or other employee benefit plan or agreement or
arrangement, or any other increase in the compensation payable or to become
payable to any present or former directors, officers or key employees of the
Company, except for increases in base compensation in the ordinary course of
business consistent with past practice, or any~employment, consulting or
severance agreement or arrangement entered into with any such present or former
directors, officers or key employees; or

           (h) there has not been any agreement by the Company to (i) do any of
the things described in the preceding clauses (a) through (g) other than as
expressly contemplated or provided for in this Agreement or (ii) take, whether
in writing or otherwise, any action which, if taken prior to the date of this
Agreement, would have made any representation or warranty in this Article III
untrue or incorrect.

     Section 3.13. Capitalization. The authorized capital stock of the Company
consists of 10,000,000 shares of Common Stock. As of the date hereof, there are
6,538,802 shares of Common Stock outstanding of which 695,396 shares of Common
Stock held in the Company's treasury. As of the date hereof, no shares of Common
Stock were reserved for issuance upon the exercise of outstanding options and
options which may be granted under the Stock Plans of the Company, all of which
options and plans are listed and described in Schedule 3.13 hereto (the "Common
Stock Equivalents"), and the number of shares issuable upon exercise of all such
options is as previously disclosed to Parent by the Company. Except as set forth
above and except for the Common Stock Equivalents there are not outstanding any
shares of capital stock or other voting securities, any existing options,
warrants, calls, subscriptions, or other rights or other agreements or
commitments obligating the Company to issue, transfer or sell any shares of
capital stock or voting securities of the Company or any other securities
convertible into or exchangeable for or evidencing the right to subscribe for
any such shares. There are no outstanding stock appreciation rights with respect
to the capital stock of the Company. All issued and outstanding shares of Common
Stock are duly authorized and validly issued, fully paid, nonassessable and free
of preemptive rights with respect thereto. The Company has no subsidiaries.
There are no outstanding obligations of the Company to repurchase, redeem or
otherwise acquire any shares of capital stock. The Company does not own,
directly or indirectly, any capital stock or other ownership interest in any
corporation, partnership, joint venture,


<PAGE>   18

limited liability company or other entity which is material to the business of
the Company.

     Section 3.14. Litigation. There is no (i) claim, action, suit,
investigation or proceeding pending or, to the knowledge of the Company,
threatened against or relating to the Company before any court or governmental
or regulatory authority or body or arbitration tribunal, or (ii) outstanding
judgment, order, writ, injunction or decree, or application, request or motion
therefor, of any court, governmental agency or arbitration tribunal in a
proceeding to which the Company or any of its assets was or is a party except,
in the case of clauses (i) and (ii) above, such as would not, individually or in
the aggregate, either prevent or materially delay the Company's ability to
consummate the Merger or the other transactions contemplated hereby or have a
Material Adverse Effect.

     Section 3.15. Insurance. Schedule 3.15 hereto lists all material insurance
policies in force on the date hereof covering the businesses, properties and
assets of the Company and all claims against such policies. All such policies
are currently in effect and true and complete copies of all such policies have
been delivered to Parent. The Company has not received notice of the
cancellation of any of such insurance in effect on the date of this Agreement.
As of the date hereof, there are no material claims by the Company under any
such policy or instrument as to which any insurance company is denying liability
or defending under a reservation of rights clause. To the Company's best
knowledge, all necessary notifications of claims have been made to insurance
carriers other than those which would not have a Material Adverse Effect.

     Section 3.16. Compliance with Law. The Company has not violated or failed
to comply with any statute, law, ordinance, regulation, rule or order of any
foreign, federal, state or local government or any other governmental department
or agency, or any judgment, decree or order of any court, applicable to its
business or operations except where any such violation or failure to comply
would not, individually or in the aggregate, have a Material Adverse Effect. The
Company has all permits, licenses and franchises from governmental agencies
required to conduct its businesses as now being conducted, except for such
permits, licenses and franchises the absence of which would not, individually or
in the aggregate, have a Material Adverse Effect or prevent or materially delay
the consummation of the Merger.

     Section 3.17. Employee Benefits. (a) Schedule 3.17 contains a true and
complete list of each "employee benefit plan" (within the meaning of section
3(3) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA'), including, without limitation, multiemployer plans within the meaning
of ERISA section 3(37)), stock purchase, stock option, severance, employment,
change-in-control, fringe benefit, collective bargaining, bonus, incentive,
deferred compensation and all other employee benefit plans, agreements,
programs, policies or other arrangements, whether or not subject to ERISA, under
which any employee or former employee of the Company has any present or future
right to benefits or under which the Company has any present or future material
liability, other than any such plan or plans that, individually or in the
aggregate, do not provide for any payment or payments or unrecorded liabilities
in excess of $50,000.


<PAGE>   19

           (b) With respect to each Company Plan, the Company has delivered or
made available to Parent a current, accurate and complete copy (or, to the
extent no such copy exists, an accurate description) thereof and, to the extent
applicable: (i) any related trust agreement or other funding instrument; (ii)
the most recent determination letter, if applicable; (iii) any summary plan
description for a Company Plan; and (iv) for the most recent year (A) the Form
5500 and attached schedules, (B) audited financial statements and (C) actuarial
valuation reports;

           (c) Except to the extent not reasonably expected to have a Material
Adverse Effect: (i) each Company Plan has been established and administered in
accordance with its terms, and in compliance with the applicable provisions of
ERISA, the Code and other applicable laws, rules and regulations; (ii) each
Company Plan which is intended to be qualified within the meaning of Code
section 401(a) has received a favorable determination letter as to its
qualification, and nothing has occurred, whether by action or failure to act,
that could reasonably be expected to cause the loss of such qualification; (iii)
no event has occurred and no condition exists that would subject the Company to
any material tax, fine, lien, penalty or other liability imposed by ERISA, the
Code or other applicable laws, rules and regulations; (iv) for each Company Plan
with respect to which a Form 5500 has been filed, no material change has
occurred with respect to the matters covered by the most recent Form since the
date thereof; and (v) no "reportable event" (as such term is defined in ERISA
section 4043), "prohibited transaction" (as such term is defined in ERISA
section 406 and Code section 4975) or "accumulated funding deficiency" (as such
term is defined in ERISA section 302 and Code section 412 (whether or not
waived)) has occurred with respect to any Company Plan within the last five
years for which has resulted or is reasonably likely to result in any material
liability that remains unsatisfied;

           (d) Except as set forth in the Disclosure Statement, with respect to
each of the Company Plans that is not a multiemployer plan within the meaning of
section 4001(a)(3) of ERISA but is subject to Title IV of ERISA, as of the
Closing Date, the assets of each such Company Plan are at least equal in value
to the present value of the accrued benefits (vested and unvested) of the
participants in such Company Plan on a termination and projected benefit
obligation basis, based on the actuarial methods and assumptions indicated in
the most recent actuarial valuation reports;

           (e) Except to the extent not reasonably expected to have a Material
Adverse Effect: with respect to any Company Plan, (i) no actions, suits or
claims (other than routine claims for benefits in the ordinary course) are
pending or threatened, (ii) no facts or circumstances exist that could give rise
to any such actions, suits or claims, and (iii) no written or oral communication
has been received from the PBGC in respect of any Company Plan subject to Title
IV of ERISA concerning the funded status of any such plan or any transfer of
assets and liabilities from any such plan in connection with the transactions
contemplated herein; and

           (f) Except as set forth in the Disclosure Statement, no Company Plan
exists that could result in the payment to any present or former employee of the
Company of any money or other property or accelerate or provide any other rights
or benefits to any present or former employee


<PAGE>   20

of the Company as a result of the transaction contemplated by this Agreement,
whether or not such payment would constitute a parachute payment within the
meaning of Code section 280G and whether or not some other future event is
required to trigger payment or otherwise result in liability to the Company.

     Section 3.18. Taxes. Except as set forth in the Disclosure Statement, the
Company and any consolidated, combined, unitary or aggregate group for tax
purposes of which the Company or any former subsidiary is or was a member has
(x) timely filed (or there have been filed on its behalf) with the appropriate
governmental authorities all Tax Returns (as hereinafter defined) required to be
filed by it on or prior to the date hereof, and (y) duly paid in full or made
provision in accordance with United States GAAP (or there has been paid or
provision has been made on its behalf) for the payment of all Taxes (as
hereinafter defined) for all periods ending through the date hereof, except for
any such filings or payments which would not, individually or in the aggregate
have a Material Adverse Effect.

     "Taxes" shall mean any and all taxes, charges, fees, levies or other
assessments, including, without limitation, income, gross receipts, excise, real
or personal property, sales, withholding, social security, occupation, use,
service, service use, license, net worth, payroll, franchise, transfer and
recording taxes, fee and charges, imposed by the Service or any taxing authority
(whether domestic or foreign including, without limitation, any state, county,
local or foreign government or any subdivision or taxing agency thereof
(including a United States possession)), whether computed on a separate,
consolidated, unitary, combined or any other basis; and such term shall include
any interest whether paid or received, fines, penalties or additional amounts
attributable to, or imposed upon, or with respect to, any such taxes, charges,
fees, levies or other assessments. "Tax Return" shall mean any report, return,
document, declaration or other information or filing required to be supplied to
any taxing authority or Jurisdiction (foreign or domestic) with respect to
Taxes, including, without limitation, information returns, any documents with
respect to or accompanying payments of estimated Taxes, or with respect to or
accompanying requests for the extension of time in which to file any such
report, return, document declaration or other information.

     Section 3.19. Contracts. Each note, bond, mortgage, indenture, lease,
license, contract, agreement or other instrument or obligation to which the
Company is a party or by which any of it or any of its properties or assets may
be bound (collectively, the "Contracts") is legally valid and binding against
the Company and, to the Company's best knowledge, each other party thereto and
in full force and effect, except where failure to be legally valid and binding
and in full force and effect would not, individually or in the aggregate, have a
Material Adverse Effect, and there are not defaults thereunder by the Company
and, to the Company's best knowledge, any other party thereto, except those
defaults that would not have a Material Adverse Effect on the Company. The
Company has previously made available for inspection by Newco or its
representatives all material Contracts listed on Schedule 3.19.

     Section 3.20. Related Party Transactions. Except as set forth in the
Disclosure Statement or in the Company SEC Documents, no director, officer,
partner, employee, "affiliate" or


<PAGE>   21

"associate" (as such terms are defined in Rule 12b-2 under the Exchange Act)
of the Company has borrowed money from or has outstanding any indebtedness or
other similar obligations to the Company.

     Section 3.21. Real Property The Company has sufficient title or leaseholds
to real property to conduct its business as currently conducted with only such
exceptions as individually or in the aggregate would not have a Material Adverse
Effect.

     Section 3.22. Environmental Matters. Except as would not result in a
Material Adverse Effect, and except as disclosed in the Disclosure Statement:

                  (i)The Company holds all Environmental Permits (as defined
below), and the Company is in compliance with all Environmental Laws;

                  (ii)As of the date hereof, there are no Environmental Claims
(as defined below) pending or, to the knowledge of the Company, threatened
against the Company;

                  (iii) The Company is not a party to any consent~decree, order
or agreement which requires performance of any response or corrective action to
address any Hazardous Material or any violation of Environmental Law;

                  (iv) To the knowledge of the Company, there are no (A)
underground storage tanks, (b) polychlorinated biphenyls, (C) friable asbestos
or asbestos-containing materials, (D) sumps, (E) surface impoundments, (F)
landfills, or (G) sewers or septic systems present at any facility currently
owned or leased by the Company that is expected to give rise to liability of the
Company under any Environmental Laws;

                  (v) To the knowledge of the Company, there are no events or
conditions, including without limitation the release, threatened release,
emission, discharge, generation, treatment, storage or disposal of Hazardous
Materials (as defined below), that would reasonably be expected to give rise to
liability of the Company under any Environmental Laws;

                  (vi) The Company has not assumed by contract any liabilities
or obligations under any Environmental Laws; and

                  (vii) For purposes of this Agreement, the following terms
shall have the following meanings:

     "Environmental Claim" means any written notice, claim, demand, suit,
complaint, proceeding or other communication by any person alleging liability or
potential liability (including without limitation liability or potential
liability for investigatory costs, cleanup costs, governmental response costs,
natural resource damages, property damage, personal injury, fines or penalties)
under any Environmental Laws, including without limitation any liability
resulting from the presence, discharge, emission, release or threatened release
of any Hazardous Materials at any


<PAGE>   22

location, whether or not owned, leased or operated by the Company.

     "Environmental Laws" means all applicable foreign, federal, state and local
statutes, rules, regulations, ordinances, common law, orders and decrees
relating in any manner to pollution or protection of the environment, including
without limitation the Comprehensive Environmental Response, Compensation and
Liability Act of 1980, the Solid Waste Disposal Act, the Clean Air Act, the
Clean Water Act, the Toxic Substances Control Act, the Emergency Planning and
Community-Right-to-Know Act, the Occupational Safety and Health Act and the Safe
Drinking Water Act, all as amended.

     "Environmental Permits" means all permits, licenses, registrations and
other governmental authorizations required under Environmental Laws for the
Company to conduct its operations and businesses.

     "Hazardous Materials" means all hazardous or toxic substances, wastes,
materials or chemicals, petroleum (including crude oil or any fraction thereof)
and petroleum products, asbestos and asbestos-containing materials, pollutants,
contaminants and all other materials and substances regulated by any
Environmental Law.

     Section 3.23. Intellectual Property. Schedule 3.23 sets forth a list of all
material registered and material unregistered Intellectual Property (as defined
below) owned by the Company and used in the conduct of its business and all
agreements granting any right to use or practice any right relating to the
Intellectual Property currently used in the conduct of the Company's business
(the "Licenses") as of the date hereof. Except as set forth in the Disclosure
Statement (i) the Company is the sole owner of all of its rights under the
licenses free and clear of any liens, claims, encumbrances or interests; (ii)
the Company is the sole owner of, or has a valid right to use pursuant to a
License, all patents and patent applications, registered and unregistered
trademarks, service marks, trade names, trade dress, logos, company names and
other source or business identifiers, including all goodwill associated
therewith, the names, likenesses and other attributes of individuals, registered
and unregistered copyrights, computer programs and databases, trade secrets,
proprietary technology, know-how, industrial designs and other confidential
information and any pending applications for any of the foregoing (collectively,
the "Intellectual Property") currently used in the conduct of the Company's
business, free and clear of any liens, claims, encumbrances or interests; (iii)
to the Company's best knowledge, the present operations of the Company do not,
and its past operations did not, infringe upon, violate, interfere or conflict
with the rights of others with respect to any Intellectual Property, and no
claim is pending or, to the Company's best knowledge, threatened, to this
effect; (iv) to the Company's best knowledge, none of the Intellectual Property
is invalid or unenforceable, or has not been used or enforced or has failed to
be used or enforced in a manner that would result in the abandonment,
cancellation or unenforceability of any of the Intellectual Property and no
claim is pending or, to the Company's best knowledge, threatened, to this
effect; (v) no License provision or any other contract, agreement or
understanding to which the Company is a party would prevent the continued use by
the Company (as currently used by the Company) of any Intellectual Property
following the consummation of the transactions contemplated hereby; (vi) to


<PAGE>   23

the Company's best knowledge, no person is infringing upon or otherwise
violating any Intellectual Property or License; and (vii) there are no claims
pending or, to the Company's best knowledge, threatened in connection with any
License, in all cases in clauses (i) through (vii) of this Section 3.23 with
only such exceptions as would not, individually or in the aggregate, have a
Material Adverse Effect.

                                   ARTICLE IV

                                    COVENANTS

     Section 4.01. Conduct of Business of the Company Except as set forth in the
Disclosure Statement and as expressly agreed to in writing by Parent, during the
period from the date of this Agreement to the Effective Time, the Company will
conduct its operations according to its ordinary and usual course of business
consistent with past practice, and will use all commercially reasonable efforts
to preserve intact its business organization, to keep available the services of
its officers and employees and to malntain satisfactory relationships with
suppliers, distributors, customers and others having business relationships with
it and will take no action which would adversely affect its ability to
consummate the Merger or the other transactions contemplated hereby. Without
limiting the generality of the foregoing, and except as otherwise expressly
provided in this Agreement or the Asset Purchase Agreement, prior to the
Effective Time, the Company will not, without the prior written consent of
Parent and except as disclosed in the Disclosure Statement:

           (a) amend its Restated Certificate of Incorporation (or other
applicable charter document) or By-Laws;


           (b) authorize for issuance, issue, sell, deliver, grant any options
for, or otherwise agree or commit to issue, sell or deliver any shares of any
class of capital stock of the Company or any securities convertible into or
exchangeable or exercisable for shares of any class of capital stock or any
other ownership interest (including, but not limited to, stock appreciation
rights or phantom stock) of the Company, other than pursuant to and in
accordance with the terms of the Common Stock Equivalents outstanding on the
date hereof and listed on Schedule 3.13;

           (c) split, combine or reclassify any shares of its capital stock,
declare, set aside or pay any dividend or other distribution (whether in cash,
stock or property or any combination thereof) in respect of its capital stock or
purchase, redeem or otherwise acquire any shares of its own capital stock;

           (d) (i) create, incur, assume, maintain or permit to exist any
long-term debt or any short-term debt for borrowed money other than under
existing lines of credit and except for short-term debt incurred in the ordinary
course of business and consistent with past practice; (ii) assume, guarantee,
endorse or otherwise become liable or responsible (whether directly,
contingently or otherwise) for the obligations of any other person; or (iii)
make any loans,


<PAGE>   24

advances or capital contributions to, or investments in, any other person in
excess of $50,000 in the aggregate (other than investments in marketable
securities made in the ordinary course of business of the Company and consistent
with past practice);

           (e) except as may be required by law, enter into, adopt or amend or
terminate any bonus, profit sharing, compensation, severance, termination, stock
option, stock appreciation right, restricted stock, performance unit, stock
equivalent, stock purchase agreement, pension, retirement, deferred
compensation, employment, severance or other employee benefit agreement, trust,
plan, fund or other arrangement for the benefit or welfare of any current o?'
former director, officer or employee in any manner, or (except for normal
increases in salary or wages of employees who are not officers of the Company in
the ordinary course of business consistent with past practice that, in the
aggregate, do not result in a material increase in benefits or compensation
expense to the Company, and as required under existing agreements) increase in
any manner the compensation or fringe benefits of any current or former
director, officer or employee or grant any severance or termination pay or pay
any benefit not required by any plan, agreement, trust, fund, policy and
arrangement as in effect as of the date hereof;

           (f) except for sales of inventory in the ordinary course of business
and consistent with past practice, sell, transfer, lease or otherwise dispose
of, or encumber, or agree to sell, transfer, lease, or otherwise dispose of or
encumber, any assets, properties, real, personal or mixed not in excess of
$50,000 individually;

           (g) enter into any agreements, commitments or contracts, except
agreements, commitments or contracts either (i) for the purchase, sale or lease
of goods or services in the ordinary course of business and consistent with past
practice or (ii) which do not, individually, relate to the making of payments or
the provision of services for consideration in excess of $50,000 over the term
of any such agreement, commitment or contract;

           (h) authorize, recommend, propose or announce an intention to
authorize, recommend or propose, or enter into any agreement in principle or an
agreement with respect to, any plan of liquidation or dissolution, any
acquisition (by merger, consolidation or acquisition of assets or securities or
any disposition of any assets or securities) of any corporation, partnership or
other business organization or division thereof or any change in its
capitalization, or any entry into a material contract or any amendment or
modification of any material contract or any release or relinquishment of any
material contract rights not in the ordinary course of business and consistent
with past practice or modify or amend the contracts between the parties referred
to in paragraph 15 of the Disclosure Letter;

           (i) except as previously approved by the Board of Directors of the
Company prior to the date hereof and as identified to Parent prior to the date
hereof, authorize or commit to make capital expenditures in any calendar month
in excess of $100,000; provided, however, that amounts not authorized or
committed in any calendar month may be carried forward to future calendar
months;


<PAGE>   25

           (j) permit any material insurance policy naming the Company as a
beneficiary or a loss payee to be cancelled, terminated or materially altered;

           (k) maintain its books and records in a manner not in the ordinary
course of business and consistent with past practice;

           (l) enter into any hedging, option, derivative or other similar
transaction;

           (m) change any assumption underlying, or method of calculating, any
bad debt, contingency, provision or other reserve;

           (n) pay, discharge or satisfy any claims, liabilities or obligations
(absolute, accrued, contingent or otherwise), other than the payment, discharge
or satisfaction of liabilities in the ordinary course of business and consistent
with past practice;

           (o) except as may be required as a result of a change in law or in
generally accepted accounting principles, change any of the accounting practices
or principles used by it;

           (p) make any material tax election or settle or compromise any
material federal, state, local or foreign tax liability;

           (q) settle or compromise any pending or threatened suit, action or
claim which is material;

           (r) collect receivables or pay payables or purchase inventory or make
shipments to customers, other than in the ordinary course of business consistent
with past practice;


           (s) modify the amount spent on advertising for the Company as a whole
and the allocation between each of the check business and the P&C Business from
the schedule related thereto previously delivered by the Company to Parent; or

           (t) agree to do any of the foregoing or any action which would make
any of the representations or warranties of the Company contained in this
Agreement untrue and incorrect as of the date when made if such action had then
been taken.

     Section 4.02. Other Potential Bidders. (a) The Company, its affiliates and
their respective officers, directors, employees, representatives and agents
shall immediately cease any existing discussions or negotiations, if any, with
any parties conducted heretofore with respect to any acquisition or exchange of
all or any material portion of the assets of, or any equity interest in, the
Company or any business combination with the Company other than a sale of assets
and assumption of liabilities pursuant to the Asset Purchase Agreement. The
Company may, directly or indirectly, furnish information and access, in each
case only in response to unsolicited requests therefor made after the date
hereof, to any corporation, partnership, person or other


<PAGE>   26

entity or group pursuant to confidentiality agreements, and may participate in
discussions and negotiate with such entity or group concerning any merger, sale
of assets, sale of shares of capital stock or similar transaction involving the
Company or any division of the Company, if such entity or group has submitted a
bona fide written proposal to the Board relating to any such transaction and the
Board by a majority vote determines in its good faith judgment, based upon the
written advice of outside counsel, that failing to take such action would
constitute a breach of the Board's fiduciary duty under applicable law;
provided, however, that the Company may furnish information and access, and
participate in discussing and negotiate, with respect to a sale of assets and
assumption of liabilities pursuant to the Asset Purchase Agreement. The Board
shall notify Parent immediately if any such proposal is made and shall in such
notice indicate in reasonable detail the identity of the offer or and the terms
and conditions of any proposal and shall keep Parent promptly advised of all
material developments in connection therewith. Except as set forth above,
neither the Company or any of its affiliates, nor any of its or their respective
officers, directors, employees, representatives or agents shall, directly or
indirectly, encourage, solicit, participate in or initiate discussions or
negotiations with, or provide any information to, any corporation, partnership,
person or other entity or group (other than Parent and Newco, any affiliate or
associate of Parent and Newco or any designee of Parent and Newco) concerning
any merger, sale of assets, sale of shares of capital stock or similar
transactions involving the Company or any division of the Company (other than
with respect to the assets and liabilities to be transferred pursuant to the
Asset Purchase Agreement), provided, however, that nothing herein shall prevent
the Board from taking, and disclosing to the Company's stockholders, a position
contemplated by Rules 14D-9 and 14e-2 promulgated under the Exchange Act with
regard to any tender offer, provided further, that the Board shall not recommend
that the stockholders of the Company tender their Shares in connection with any
such tender offer unless the Board by a majority vote determines in its good
faith judgment that, based upon the written advice of outside counsel, failing
to take such action would constitute a breach of the Board's fiduciary duty
under applicable law.

           (b) Notwithstanding anything in this Agreement to the contrary, no
action taken by the Board, based upon the written advice of outside counsel, in
the exercise of its fiduciary duties, shall constitute a breach of any provision
of this Agreement.

     Section 4.03. Access to Information. (a) From the date of this Agreement
until the Effective Time, the Company will give Parent and Newco and their
authorized representatives (including counsel, environmental and other
consultants, accountants, auditors, and intellectual property counsel and
agents) full access during normal business hours to all facilities, personnel
and operations and to all books and records of the Company, will permit Parent
and Newco to make such inspections as they may reasonably require and will cause
its officers to furnish Parent with such financial and operating data and other
information with respect to the businesses and properties of the Company as
Parent may from time to time reasonably request.

           (b) Parent will permit the Company and its agents, including its
counsel and auditors, to have access to Parent's books and records and personnel
for the purpose of conducting customary due diligence regarding the accuracy of
the Parent SEC Documents.


<PAGE>   27




           (c) Each of Parent and Newco will hold and will cause their
respective authorized representatives, including consultants and advisors, to
hold in strict confidence pursuant to the Confidentiality Agreement dated
October 21, 1996 between Parent and the Company (the "Confidentiality
Agreement") all documents and information concerning the Company furnished to
Parent or Newco in connection with the transactions contemplated by this
Agreement. The Company will hold and will cause its respective authorized
representatives, including consultants and advisers, to hold in strict
confidence pursuant to the Confidentiality Agreement all documents and
information concerning the Parent and Newco furnished to the Company in
connection with the transactions contemplated by this Agreement.

     Section 4.04. Commercially Reasonable Efforts; Other Actions. Subject to
the terms and conditions herein provided, Parent, Newco and the Company shall
use all commercially reasonable efforts to take, or cause to be taken, all other
actions and do, or cause to be done, all other things necessary, proper or
appropriate under applicable laws and regulations to consummate and make
effective as soon as practicable the transactions contemplated by this
Agreement, including, without limitation, (i) the filing of Notification and
Report Forms under the HSR Act with the Federal Trade Commission (the "FTC") and
the Antitrust Division of the Department of Justice (the "Antitrust Division")
and using all commercially reasonable efforts to respond as promptly as
practicable to all inquiries received from the FTC or the Antitrust Division for
additional information or documentation, (ii) the obtaining of all necessary
consents, approvals or waivers, and (iii) the lifting of any legal bar to the
Merger. Parent shall cause Newco to perform all of its obligations under this
Agreement and shall not take any action which would cause the Company to fail to
perform its obligations hereunder. The Company shall not take any action which
would cause Parent or Newco to fail to perform its obligations hereunder.

     Section 4.05. Public Announcements. Before issuing any press release or
otherwise making any public statement with respect to the Merger or any of the
other transactions contemplated hereby, Parent, Newco and the Company will
consult with, and obtain the consent of, which consent shall not be unreasonably
withheld, each other as to its form and substance and shall not issue any such
press release or make any such public statement prior to obtaining such consent,
except as may be required by law or any listing agreement with its securities
exchange.

     Section 4.06. Notification of Certain Matters. The Company shall give
prompt notice to Parent of any notice of, or other communication relating to, a
default or event which, with notice or lapse of time or both, would become a
default, received by the Company subsequent to the date of this Agreement and
prior to the Effective Time, under any contract material to the business,
operations, assets or financial condition of the Company to which the Company is
a party or is subject. Each of the Company and Parent shall give prompt notice
to the other party of (a) any notice or other communication from any third party
alleging that the consent of such third party is or may be required in
connection with the Merger or other transactions contemplated hereby, (b) the
occurrence or existence of any event which would, or could with the passage of
time or otherwise, make any representation or warranty made by such party
contained herein untrue or (c) any failure of such party to comply with or
satisfy any covenant,


<PAGE>   28

condition or agreement to be complied with or satisfied by it hereunder;
provided, however, that the delivery of any notice pursuant to this Section 4.06
shall not limit or otherwise affect the remedies available hereunder to the
party receiving such notice.

     Section 4.07. Indemnification. (a) For six years after the Effective Time,
Parent shall cause the Surviving Corporation to indemnify, defend and hold
harmless the present and former directors and officers of the Company,
determined as of the Effective Time~ against all losses, claims, damages,
expenses or liabilities (collectively, "Costs") (but only to the extent such
costs are not otherwise covered by insurance or are not promptly paid by
insurance) arising out of actions or omissions or alleged actions or omissions
occurring at or prior to the Effective Time to the extent permitted or required
under applicable law and the Company's Restated Certificate of Incorporation and
By-Laws in effect at the date hereof (to the extent consistent with applicable
law).

           (b) For a period of three years after the Effective Time, the
Surviving Corporation shall use its best efforts to cause to be maintained in
effect the current policies of directors' and officers' liability insurance
maintained by the Company (provided that the Surviving Corporation may
substitute therefor policies of at least the same coverage and amounts
containing terms and conditions which are no less advantageous) with respect to
claims arising from facts or events which occurred before the Effective Time to
the extent available; provided, however, that the Surviving Corporation shall
not be obligated to make annual premium payments for such insurance to the
extent such premiums exceed 150% of the annual premiums paid as of the date
hereof by the Company for such insurance (which the Company represents and
warrants to be not more than $60,000).

           (c) Parent hereby agrees to guarantee each and every one of the
obligations of the Surviving Corporation set forth in Sections 4.07(a) and
4.07(b).

     Section 4.08. Expenses. Except as set forth in Section 6.03, Parent and
Newco, on the one hand, and the Company, on the other hand, shall bear their
respective expenses incurred in connection with the Merger, including, without
limitation, the preparation, execution and performance of this Agreement and the
transactions contemplated hereby and all fees and expenses of investment
bankers, finders, brokers, agents, representatives, counsel and accountants.

     Section 4.09. Resignation of Directors. Prior to the Effective Time, the
Company shall take all commercially reasonable efforts to deliver to Parent the
resignation of such directors of the Company as Parent shall specify, effective
at the Effective Time.

     Section 4.10. Asset Purchase Agreement. (a) The Company shall not amend the
Asset Purchase Agreement or waive any of its rights thereunder without the prior
written consent of Parent.

           (b) The Company shall keep Parent reasonably informed of the status
of the financing



<PAGE>   29


related to the Asset Purchase Agreement.

                                    ARTICLE V

                        CONDITIONS TO THE OBLIGATIONS OF
                          PARENT, NEWCO AND THE COMPANY

     Section 5.01. Conditions to Obligations of Parent, Newco and the Company.
The respective obligations of each party to effect the Merger shall be subject
to the fulfillment at or prior to the Effective Time of each of the following
conditions:

           (a) this Agreement, the Asset Purchase Agreement, the Merger and the
transactions contemplated by the Asset Purchase Agreement shall have been
adopted by the affirmative vote of the stockholders of the Company by the
Requisite Vote;

           (b) any waiting period applicable to the Merger under the HSR Act
shall have terminated or expired; and

           (c) there shall not have been any action taken, or any statute, rule,
regulation, judgment, decree, order or injunction proposed, sought, promulgated,
enacted, entered, enforced or deemed applicable to the Merger, or any other
action shall have been taken, proposed or threatened, by any state or federal
government or governmental authority or by any U.S. or Canadian court, that
presents substantial likelihood of prohibiting or restricting consummation of
the Merger.

     Section 5.02. Conditions to Obligations of Parent and Newco. The
obligations of Parent and Newco to effect the Merger shall be subject to the
fulfillment at or prior to the Effective Time of each of the following
conditions:

           (a) there shall not have occurred any event or circumstances that has
had or is reasonably likely to have a Material Adverse Effect on the Company;

           (b) all representations and warranties of the Company under this
Agreement which are qualified as to materiality shall be true and correct in all
respects and all representations and warranties of the Company under this
Agreement that are not qualified as to materiality shall be true and correct in
all material respects on and as of the Effective Time;

           (c) the Company shall have performed in all material respects all
covenants and agreements required to be performed by it prior to the Effective
Time;

           (d) Parent shall have received a certificate signed on behalf of the
Company by its chief executive officer to the effect set forth in clauses (b)
and (c) above; and

           (e) all conditions under the Asset Purchase Agreement shall have been
satisfied or


<PAGE>   30

waived and the transactions contemplated thereby shall have been consummated.

     Section 5.03. Conditions to Obligations of Company. The obligations of the
Company to effect the Merger shall be subject to the fulfillment at or prior to
the Effective Time of each of the following conditions:

           (a) all representations and warranties of Parent and Newco under this
Agreement which are qualified as to materiality shall be true and correct in all
respects and all representations and warranties of Parent and Newco under this
Agreement that are not qualified as to materiality shall be true and correct in
all material respects on and as of the Effective Time.

           (b) Parent and Newco shall have performed in all material respects
all covenants and agreements required to be performed by each of them prior to
the Effective Time.

                                   ARTICLE VI

                         TERMINATION; AMENDMENT, WAIVER

     Section 6.01. Termination. This Agreement may be terminated and the Merger
may be abandoned at any time prior to the Effective Time, whether before or
after stockholder approval thereof:

           (a) by mutual written consent of Parent, Newco and the Company;

           (b) by Parent and Newco or the Company if any court of competent
jurisdiction in the United States or Canada or other United States or Canadian
governmental body shall have issued a final order, injunction, decree or ruling
or taken any other final action restraining, enjoining or otherwise prohibiting
the Merger and such order, injunction, decree, ruling or other action is or
shall have become nonappealable; provided that the right to terminate this
Agreement pursuant to this Section 6.01(b) shall not be available to any party
which has not used its reasonable best efforts to cause any such order,
injunction, decree, ruling or other action to be lifted;

           (c) by either the Parent and Newco or the Company if the stockholders
of the Company fail to adopt and approve this Agreement, the Asset Purchase
Agreement, the Merger and the transactions contemplated by this Agreement and
the Asset Purchase Agreement at the Special Meeting and any adjournment thereof,
by the Requisite Vote;

           (d) by the Company if a corporation, partnership, person or other
entity or group shall have made a bona fide offer not solicited in violation of
Section 4.02 that the Board by a majority vote determines in its good faith
judgment and in the exercise of its fiduciary duties (i), based upon the advice
of the Financial Advisor, is more favorable to the Company's stockholders than
the Merger and (ii), based upon the written advice of outside counsel, must not
make or must withdraw or modify its recommendation of the Merger in order to
avoid breaching its fiduciary duties under applicable law; provided, however,
that such termination under this clause


<PAGE>   31

shall not be effective (i) unless Parent or Newco does not, within 5 business
days of receipt of the Company's notification of its intention to enter into a
definitive agreement with respect to a superior proposal, make an offer that the
Board by a majority vote determines in its good faith judgment and in the
exercise of its fiduciary duties, based upon the advice of the Financial
Advisor, is at least as favorable to the Company's stockholders as the superior
proposal and (ii) until the Company has made payment of the full fee and expense
reimbursement required by Section 6.03;

           (e) by Parent and Newco, if (i) there shall have been a breach of any
representation or warranty on the part of the Company that is or will have a
Material Adverse Effect on the Company or which materially adversely affects the
ability of the Company to consummate the Merger, (ii) there shall have been a
breach of any covenant or agreement on the part of the Company which is or will
result in a Material Adverse Effect on the Company or materially adversely
affects the ability of the Company to consummate the Merger, which shall not
have been cured prior to the earlier of (A) 10 days following notice of such
breach and (B) two business days prior to the Closing Date, (iii) the Company
shall engage in negotiations with any entity or group (other than Parent or
Newco) that has proposed a Third Party Acquisition (as defined below), (iv) the
Board (A) shall have withdrawn or modified in a manner adverse to Newco its
approval or recommendation of this Agreement or the Merger or shall have
recommended another offer or transaction or shall have adopted any resolution to
effect any of the foregoing or (B), in response to any tender or exchange offer
for more than 20% of the outstanding Common Stock, shall not have recommended
rejection of such tender offer or exchange offer within the time periods
specified by applicable law, or shall have adopted any resolution to effect any
of the foregoing; (v) the existing Asset Purchase Agreement shall have become
terminable by the Company and the Company shall not have entered into a
substitute Asset Purchase Agreement with another party within 2 Business Days;
or (vi) the Company shall have failed to mail the Proxy Statement as promptly as
practicable after the clearance thereof by the SEC or the Company has failed to
include in the Proxy Statement the Board's recommendation of the Merger;

           (f) by the Company if (i) there shall have been a breach of any
representation or warranty on the part of Parent or Newco which materially
adversely affects (or materially delays) the consummation of the Merger or (ii)
there shall have been a material breach of any covenant or agreement on the part
of Parent or Newco and which materially adversely affects (or materially delays)
the consummation of the Merger which shall not have been cured prior to the
earliest of (A) 10 days following notice of such breach and (B) two business
days prior to the Closing Date; or

           (g) by Parent and Newco or the Company if the Merger shall not have
been consummated on or before the date that is S months from the date of this
Agreement; provided that the right to terminate this Agreement pursuant to this
Section 6.01(g) shall not be available to any party which has not used its
reasonable best efforts to cause the Merger to be consummated.


<PAGE>   32

     Section 6.02. Effect of Termination. In the event of the termination and
abandonment of this Agreement pursuant to Section 6.01, this Agreement shall
forthwith become void and have no effect, without any liability on the part of
any party hereto or its affiliates, directors, officers or stockholders, other
than the provision of this Section 6.02 and Section 6.03 hereof. Nothing
contained in this Section 6.02 shall relieve any party from liability for any
breach of this Agreement.

     Section 6.03. Certain Payments. (a) In the event Parent and Newco terminate
this Agreement pursuant to Section 6.01(e)(i), (ii) or (v) hereof, Parent and
Newco would suffer direct and substantial damages, which damages cannot be
determined with reasonable certainty. To compensate Parent and Newco for such
damages, the Company shall pay to Parent, as liquidated damages immediately upon
such a termination, an amount equal to the reasonable, documented out-of-pocket
third party expenses of Parent and Newco incurred in connection with the
transactions contemplated hereby, not to exceed $600,000 in the aggregate. It is
specifically agreed that the amount to be paid pursuant to this Section 6.03(a)
represents liquidated damages and not a penalty.

           (b) If

                  (i) Parent and Newco terminate this Agreement pursuant to
Section 6.01(e)(vi) hereof and, within 18 months thereafter the Company enters
into an agreement with respect to a Third Party Acquisition, or a Third Party
Acquisition occurs, involving any party (or any affiliate thereof) (x) with whom
the Company (or its agents) had negotiations with a view to a Third Party
Acquisition, (y) to whom the Company (or its agents) furnished information with
a view to a Third Party Acquisition or (z) who had submitted a proposal or
expressed an interest in a Third Party Acquisition, in the case of each of
clauses (x), (y) and (z) after the date hereof and prior to such termination; or

                  (ii) Parent and Newco terminate this Agreement pursuant to
Section 6.01(e)(ii) or (vi), and within 18 months thereafter a Third Party
Acquisition shall occur involving a consideration for Shares (including the
value of any stub equity) in excess of the Merger Consideration; or

                  (iii) (A) the Company terminates this Agreement pursuant to
6.01(d) hereof or (B) Parent and Newco or the Company terminate this Agreement
pursuant to Section 6.01(c) hereof or (C) Parent and Newco terminate this
Agreement pursuant to Section 6.01(e)(iv), the Company shall pay to Parent and
Newco either prior to termination in the case of the event described in Section
6.03(iii)(A) or within one business day following the execution and delivery of
such agreement or such occurrence or termination, as the case may be, in the
case of the event described in Section 6.03(i), (ii), (iii)(B) or (iii)(C), a
fee, in cash, of $1,300,000, plus reasonable, documented out-of-pocket third
party expenses of Parent and Newco incurred in connection with the transactions
contemplated hereby, provided, however, that the Company in no event shall be
obligated to pay more than one such $1,300,000 fee with respect to all such
agreements and occurrences and such termination.


<PAGE>   33



     "Third Party Acquisition" means the occurrence of any of the following
events (i) the acquisition of the Company by merger or otherwise by any person
(which includes a "person" as such term is defined in Section 13(d)(3) of the
Exchange Act) or entity other than Parent, Newco or any affiliate thereof (a
"Third Party"); (ii) the acquisition by a Third Party of more than 30% of the
total assets of the Company (other than pursuant to the Asset Purchase
Agreement); (iii) the acquisition by a Third Party of 30% of more of the
outstanding Shares; (iv) the adoption by the Company of a plan of liquidation or
the declaration or payment of an extraordinary dividend; or (v) the repurchase
by the Company or any of its subsidiaries of more than 20% of the outstanding
Shares, other than a repurchase which was not approved by the Company or
publicly announced prior to the termination of this Agreement and which is not
part of a series of transactions resulting in a change of control.

     Section 6.04. Amendment. This Agreement may be amended by action taken by
the Company, Parent and Newco at any time before or after approval of the Merger
by the stockholders of the Company (if required by applicable law) but, after
any such approval, no amendment shall be made which requires the approval of
such stockholders under applicable law without such approval. This Agreement may
not be amended except by an instrument in writing signed on behalf of the
parties hereto.

     Section 6.05. Extension; Waiver. At any time prior to the Effective Time,
each party hereto may (i) extend the time for the performance of any of the
obligations or other acts of the other party, (ii) waive any inaccuracies in the
representations and warranties of the other party contained herein or in any
document, certificate or writing delivered pursuant hereto or (iii) waive
compliance by the other party with any of the agreements or conditions contained
herein. Any agreement on the part of either party hereto to any such extension
or waiver shall be valid only if set forth in an instrument in writing signed on
behalf of such party. The failure of either party hereto to assert any of its
rights hereunder shall not constitute a waiver of such rights.

                                   ARTICLE VII

                                   DEFINITIONS

     Section 7.01. Terms Defined in This Agreement. The following capitalized
terms used herein shall have the meanings ascribed in the indicated sections.

Agreement........................................................First Paragraph
Antitrust Division..........................................................4.04
Asset Purchase Agreement....................................................1.07
Board...................................................................Recitals
Certificates................................................................1.11
Certificate of Merger.......................................................1.12
Closing.....................................................................1.05
Closing Date................................................................1.05



<PAGE>   34



Common Stock............................................................Recitals
Company..........................................................First Paragraph
Common Stock Equivalents....................................................3.13
Company SEC Reports.........................................................3.04
Contracts...................................................................3.19
Confidentiality Agreement...................................................4.02
Delaware Act................................................................1.01
Disclosure Statement.................................................Article III
Dissenting Shares...........................................................1.10
Effective Time..............................................................1.02
ERISA.......................................................................3.17
Exchange Act................................................................3.03
Exchange Agent..............................................................1.11
Exchange Fund...............................................................1.11
Financial Advisor...........................................................1.09
FTC.........................................................................4.04
HSR Act.....................................................................2.03
Intellectual Property.......................................................3.23
Licenses....................................................................3.23
Material Adverse Effect.....................................................3.01
Merger......................................................................1.01
Merger Consideration........................................................2.07
Newco............................................................First Paragraph
Parent...........................................................First Paragraph
Proxy Statement.............................................................1.09
SEC.........................................................................1.04
Securities Act..............................................................2.03
Special Meeting.............................................................1.09
Stock Plans.................................................................1.08
Surviving Corporation.......................................................1.01
Tax Return..................................................................3.18
Taxes.......................................................................3.18
Third Party.................................................................6.03
Third Party Acquisition.....................................................6.03
First Paragraph

                                  ARTICLE VIII

                                  MISCELLANEOUS

     Section 8.01. Waiver of Compliance; Consents. Any failure of Parent or
Newco, on the one hand, or the Company, on the other hand, to comply with any
obligation, covenant, agreement or condition herein may be waived by the Company
or Parent or Newco, respectively, only by a written instrument signed by the
party granting such waiver, but such waiver or failure to insist



<PAGE>   35

upon strict compliance with such obligation, covenant, agreement or condition
shall not operate as a waiver of, or estoppel with respect to, any subsequent or
other failure. Whenever this Agreement requires or permits consent by or on
behalf of any party hereto, such consent shall be given in writing in a manner
consistent with the requirements for a waiver of compliance as set forth in this
Section 8.01.

     Section 8.02. Survivability; Investigations. The respective representations
and warranties of Parent, Newco and the Company contained herein or in any
certificates or other documents delivered prior to or at the Closing shall not
be deemed waived or otherwise affected by any investigation made by any party
hereto and shall not survive the Closing.

     Section 8.03. Notices. All notices and other communications hereunder shall
be in writing and shall be delivered personally, by next-day courier or mailed
by registered or certified mail (return receipt requested), first class postage
prepaid, or telecopied with written confirmation of receipt, to the parties at
the addresses specified below (or at such other address for a party as shall be
specified by like notice; provided, that notices of a change of address shall be
effective only upon receipt thereof). Any such notice shall be effective upon
receipt, if personally delivered or telecopied, one day after delivery to a
courier for next-day delivery, or three days after mailing, if deposited in the
U.S. mail, first class postage prepaid.

     (a)   if to the Company, to

           One Komer Center
           P.O. Box 1999
           Elmire, NY 14902-1999
           Telephone: (607) 735-4500
           Facsimile: (607) 733-5699

           Attention: Stuart Komer

           with a copy to

           Cahill Gordon & Reindel
           80 Pine Street
           New York, NY 10005
           Telephone: (212) 701-3000
           Facsimile: (212) 269-5420

           Attention: William B. Gannett, Esq.

     (b)   if to Parent, or Newco, to


<PAGE>   36

           45 Hazelton Avenue
           Toronto, Ontario
           Canada MSR 2E3
           Telephone: (416) 960-9000

           Attention: Miles S. Nadal

           with a copy to

           Marni J. Lerner, Esq.
           Edward J. Chung, Esq.
           Simpson Thacher & Bartlett
           425 Lexington Avenue
           New York, NY 10017
           Telephone: (212) 455-2000
           Facsimile: (212) 455-2502

     Section 8.04. Assignment; No Third Party Beneficiaries. This Agreement and
all of the provisions hereof shall be binding upon and inure to the benefit of
the parties hereto and their respective successors and permitted assigns, but
neither this Agreement nor any of the rights, interests or obligations hereunder
shall be assigned by any of the parties hereto without the prior written consent
of the other parties, except that Parent and Newco may assign all or any of
their respective rights and obligations hereunder to any direct or indirect
wholly owned subsidiary or subsidiaries of Parent, provided that no such
assignment shall relieve the assigning party of its obligations hereunder if
such assignee does not perform such obligations. This Agreement is not intended
to confer any rights or remedies hereunder upon any other person except the
parties hereto and, with respect to Section 4.07, the officers and directors of
the Company.

     Section 8.05. Governing Law. Except as the laws of the State of Delaware
are by their terms applicable, this Agreement shall be governed by the laws of
the State of New York (regardless of the laws that might otherwise govern under
applicable New York principles of conflicts of law) as to all matters, including
but not limited to matters of validity, construction, effect, performance and
remedies.

     Section 8.06. Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

     Section 8.07. Severability. In case any one or more of the provisions
contained in this Agreement should be invalid, illegal or unenforceable in any
respect against a party hereto, the validity, legality and enforceability of the
remaining provisions contained herein shall not in any way be affected or
impaired thereby so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner materially adverse to any
party and such invalidity, illegality or unenforceability shall only apply as to
such party in the specific jurisdiction where such judgment shall be made.



<PAGE>   37

     Section 8.08. Interpretation. The article and section headings contained in
this Agreement are solely for the purpose of reference, are not part of the
agreement of the parties and shall not in any way affect the meaning or
interpretation of this Agreement. As used in this Agreement, the term "person"
shall mean and include an individual, a partnership, a joint venture, a
corporation, a trust, an unincorporated organization and a government or any
department or agency thereof.

     Section 8.09. Entire Agreement. This Agreement, including the exhibits
hereto and the documents and instruments referred to herein (including the
Confidentiality Agreement and Disclosure Statement), embodies the entire
agreement and understanding of the parties hereto in respect of the subject
matter contained herein and supersedes all prior agreements and the
understandings between the parties with respect to such subject matter. There
are no representations, promises, warranties, covenants, or undertakings, other
than those expressly set forth or referred to herein and therein.

     IN WITNESS WHEREOF, Parent, Newco and the Company have caused this
Agreement to be signed by their respective duly authorized officers as of the
date first above written.


                                MDC COMMUNICATIONS CORPORATION


                                By:  /s/ Miles S. Nadal
                                    ------------------------------------------
                                    Name: Miles S. Nadal
                                    Title: President and Chief Executive Officer


                                AGI ACQUISITION CO.


                                By:  /s/ Peter S. Lewis
                                    ------------------------------------------
                                    Name: Peter S. Lewis
                                    Title:


                                ARTISTIC GREETINGS INCORPORATED


                                By:  /s/ Stuart Komer
                                    ------------------------------------------
                                    Name: Stuart Komer
                                    Title: Chairman of the Board




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission