AMERICAN GREETINGS CORP
10-K, 1998-05-14
GREETING CARDS
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<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-K

              ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year                                  Commission File
Ended February 28, 1998                              Number 1-13859
      -----------------                                     -------

                         AMERICAN GREETINGS CORPORATION
               -------------------------------------------------
               (Exact name of registrant as specified in Charter)

          OHIO                                          34-0065325
- ------------------------                              ----------------
(State of incorporation)                              (I.R.S. Employer
                                                     Identification No.)

  One American Road , Cleveland, Ohio                      44144
- -----------------------------------------              ---------------
(Address of Principal Executive Offices)                 (Zip Code)


Registrant's telephone number,including area code   (216)  252-7300
                                                    ----------------

          Securities registered pursuant to Section 12 (b) of the Act:


                     Class A Common Shares, Par Value $1.00


          Securities registered pursuant to Section 12 (g) of the Act:

                     Class B Common Shares, Par Value $1.00


Indicate by check mark whether the Registrant: (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                                 YES  X   NO
                                     ---     ---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

<PAGE>   2


State the aggregate market value of the voting stock held by non-affiliates of
the Registrant as of May 1, 1998 - $3,502,834,313

                 Number of shares outstanding as of May 1, 1998:

                           CLASS A COMMON - 71,411,970
                           CLASS B COMMON - 6,066,096

                       DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement filed with the Securities and Exchange
Commission on May 13 , 1998 with respect to the 1998 Annual Meeting of
Shareholders called for June 26, 1998, are incorporated by reference into Part
III.

                                     PART I
Item 1.  Business

                  American Greetings Corporation and its subsidiaries operate
predominantly in a single industry: the design, manufacture and sale of everyday
and seasonal greeting cards and other social expression products. Greeting
cards, gift wrap, paper party goods, candles, balloons, stationery and giftware
are manufactured and/or sold in the United States by American Greetings
Corporation, Plus Mark, Inc., Carlton Cards Retail, Inc., and Quality Greeting
Card Distributing Company; in Canada by Carlton Cards Limited; in the United
Kingdom by Carlton Cards Limited and Carlton Cards Ltd. (Ireland); in France by
Carlton Cards (France) SNC; in Mexico by Carlton Mexico, S.A. de C.V. ; in
Australia by John Sands (Australia) Ltd.; in New Zealand by John Sands (N.Z.)
Ltd.; and in South Africa by S.A. Greetings Corporation (PTY) Ltd. (80% owned).
Personalized greeting cards are sold through CreataCard machines by CreataCard,
Inc. in the United States, by CreataCard Canada, Inc. in Canada and by
CreataCard (UK) Ltd. in the United Kingdom. CreataCard Interactive, Inc. markets
e-mail greetings, personalized greeting cards and other social expression
products through the Corporation's website www.americangreetings.com, co-branded
websites and on-line services. CreataCard Interactive, Inc. also provides design
and verse content which is included in various CD-Rom software products for use
on personal computers. Magnivision, Inc. produces and sells non-prescription
reading glasses and eyeware accessories, and Learning Horizons distributes
supplemental educational products. Design licensing and character licensing are
done by AGC, Inc. and Those Characters From Cleveland, Inc., respectively. AG
Industries, Inc. manufactures custom display fixtures for the Corporation's
products and products of others. (Although other subsidiaries of American
Greetings Corporation exist, they are either inactive, of minor importance or of
a holding company nature.)

                  In March 1998, the Corporation acquired Camden Graphics Group
in the United Kingdom. In May 1998, the Corporation acquired Hanson White Ltd.,
also in the United Kingdom. While the acquisition of these greeting card
companies combined with Carlton Cards Limited gives the Corporation a strong
position with the second-largest market share in the UK, the impact on the
Corporation's results as a whole will not be material.



                                       2
<PAGE>   3


                  Many of the Corporation's products are manufactured at common
production facilities and marketed by a common sales force. Marketing and
manufacturing functions in the United States and Canada are combined; dual
priced cards are produced and distributed in both countries. Information
concerning sales by major product classifications is included in Part II, Item
7. Additionally, information by geographic area is included in Note M to the
Consolidated Financial Statements included in Part II, Item 8.

                  The Corporation's products are primarily sold in about 100,000
retail outlets worldwide. In addition, the Corporation licenses its designs to
various foreign licensees, so that in total, the Corporation's products and
designs are available in more than 84 nations around the world. The greeting
card and gift wrap industry is intensely competitive. Competitive factors
include quality, design, customer service and terms, which may include payments
and other concessions to retail customers under long-term agreements. These
agreements are discussed in greater detail below. There are an estimated 500
companies in this industry. The Corporation's principal competitors, however,
are Hallmark Cards, Incorporated and Gibson Greetings, Inc. Based upon its
general familiarity with the greeting card and gift wrap industry and limited
information as to its competitors, the Corporation believes that it is the
second largest company in the industry and the largest publicly owned company in
the industry.

                  The greeting card and gift wrap industry is generally mature.
Total unit sales of greeting cards increased 1% in 1998 after increasing 2% in
1997.

                  Production of the Corporation's products is generally on a
level basis throughout the year. Everyday inventories remain relatively constant
throughout the year, while seasonal inventories peak in advance of each major
holiday season, including Christmas, Valentine's Day, Easter, Mother's Day,
Father's Day and Graduation. Also characteristic of the business, accounts
receivable for seasonal merchandise are carried for relatively long periods, as
product is normally shipped three to five months prior to a holiday. Payments
for seasonal shipments are generally received during the month in which the
major holiday occurs, or shortly thereafter. Extended payment terms may also be
offered in response to competitive situations with individual customers. The
Corporation and many of its competitors sell seasonal greeting cards with the
right of return.

                  During the fiscal year, the Corporation experienced no
difficulty in obtaining raw materials from suppliers.

                  At February 28, 1998, the Corporation employed approximately
15,000 full-time employees and approximately 20,600 part-time employees which,
when jointly considered, equate to approximately 20,400 full-time employees.
Approximately 3,400 of the Corporation's hourly plant employees are unionized,
of which approximately 2,500 are covered by the following collective bargaining
agreements:


                                       3
<PAGE>   4


<TABLE>
<CAPTION>
         Union                                      Plant Location                   Contract Expiration Date
- ----------------------------                   -----------------------------         ------------------------
<S>                                            <C>                                         <C>
International Brotherhood                      Bardstown, Kentucky                            4/15/03
of Teamsters                                   Corbin, Kentucky                              12/01/02

Amalgamated Clothing &                         Greeneville, Tennessee                        10/20/98
Textile Workers Union                          (Plus Mark)

Communication, Energy                          Toronto, Ontario                               1/31/98
and Paperworkers                               Canada (Carlton Cards Limited)               (continued
                                                                                           negotiations)
</TABLE>

                  Other locations with unions are Cleveland, Ohio, the United
Kingdom, Mexico, Australia, New Zealand, and South Africa. The Corporation's
headquarters and other manufacturing locations are not unionized.

                  While labor relations at each location have generally been
satisfactory, unionized employees at the Corporation's Bardstown, Kentucky plant
initiated a ten-day work stoppage that ended April 30, 1998 under an amended
five-year contract. There was no impact on sales attributable to the work
stoppage. Also, contract negotiations continue at the Toronto, Canada
manufacturing and distribution facilities.

                  The Corporation has a number of patents and registered
trademarks which are used in connection with its products. The Corporation's
designs and verses are protected by copyright. Although the licensing of
copyrighted designs and trademarks produces additional revenue, in the opinion
of the Corporation, the Corporation's operations are not dependent upon any
individual patent, trademark, copyright or intellectual property license. The
collective value of the Corporation's copyrights and trademarks is substantial
and the Corporation follows an aggressive policy of protecting its patents,
copyrights and trademarks.

                  In fiscal 1998, the Corporation's major channel of
distribution continues to be mass retail (which is comprised of mass
merchandisers, chain drug stores and supermarkets), where it is the social
expression industry leader. Other major channels of distribution include card
and gift shops, combo stores (stores combining food, general merchandise and
drug items), military post exchanges, variety stores, and department stores.

                  Sales to the Corporation's five largest customers, which
include mass merchandisers and major drug stores, accounted for approximately
32.6% of net sales in fiscal 1998. Sales to retail customers are made through 22
sales offices in the United States, Canada, United Kingdom, Australia, New
Zealand, France, Mexico and South Africa.

                  The Corporation has agreements with various customers for the
supply of greeting cards and related products. Contracts are separately
negotiated to meet competitive situations; therefore, while some aspects of the
agreements may be the same or similar, important contractual terms often vary
from contract to contract. No one contract is significant to the Corporation's
financial position. Under the agreements, customers typically receive
allowances, discounts and/or advances in consideration for the Corporation being
allowed to supply customers' stores for a stated term and/or specify a minimum
sales volume commitment.


                                       4
<PAGE>   5


Some of these competitive agreements have been negotiated with customers
covering a period following that covered by current agreements and requiring the
Corporation to make advances prior to the start of such future period. The
Corporation views the use of such agreements as advantageous in developing and
maintaining business with retail customers. Although risk is inherent in the
granting of advances, payments and credits, the Corporation subjects such
customers to its normal credit review. Losses attributable to these agreements
have historically not been material. Advances, payments and credits made under
these agreements are accounted for as deferred costs. The current and long-term
portions of such deferred costs, including future payment commitments, are
disclosed in Note F to the Consolidated Financial Statements included in Part
II, Item 8. Note F also discusses the amortization policy. The Corporation
believes that these agreements represent a common practice within the industry.
Since Hallmark Cards, one of the Corporation's two principal competitors, is a
non-public company, public disclosure of its practices has been limited. Gibson
Greetings, the Corporation's other principal competitor and a public company,
has made comparable disclosures with respect to such agreements.

                  The operations of the Corporation, like those of other
companies in our industry, are subject to various federal, state and local
environmental laws and regulation. These laws and regulations may give rise to
claims, uncertainties or possible loss contingencies for future environmental
remediation liabilities and costs. The Corporation believes it conducts its
operations in compliance with applicable environmental laws and regulations and
has implemented various programs designed to protect the environment and ensure
continued compliance. The costs associated with these compliance and remediation
efforts have not and are not expected to have a material adverse effect on the
financial condition, cash flows, or operating results of the Corporation.






                                       5
<PAGE>   6


Item 2.  Properties

                  As of February 28, 1998, the Corporation owns or leases
approximately 16.2 million square feet of plant, warehouse, store and office
space, of which approximately 5.8 million square feet are leased. Space needs in
the United States have been met primarily through long-term leases of properties
constructed and financed by community development corporations and
municipalities.

                  The following table summarizes the principal plants and
materially important physical properties of the Corporation:

<TABLE>
<CAPTION>
                                                                  Expiration
                                Approximate Square                  Date of
                                   Feet Occupied                   Material           Principal
Location                     Owned              Leased              Leases            Activity
- -----------------        -------------      --------------      --------------       ---------
<S>                          <C>                <C>               <C>                <C>
Cleveland,                   1,635,000                                               International headquarters;
Ohio                                                                                 general offices of U.S. Greeting
                                                                                     Card Division, Plus Mark, Inc., AG      
                                                                                     Industries, Inc., Carlton Cards Retail, 
                                                                                     Inc., CreataCard Inc., CreataCard       
                                                                                     Interactive, Inc., Learning Horizons,   
                                                                                     Inc., and AGC, Inc.; creation and design
                                                                                     of greeting cards, gift wrap, paper     
                                                                                     party goods, candles, balloons,         
                                                                                     stationery and giftware                 

Bardstown,                     413,500                                               Cutting, folding, finishing, and
Kentucky                                                                             packaging of greeting cards

Corbin,                      1,010,000                                               Printing of greeting cards,
Kentucky                                                                             gift wrapping and paper party
                                                                                     goods and manufacture of
                                                                                     other related products
Danville,                                        1,374,000           2001            Distribution of everyday greeting
Kentucky                                                                             cards and related products

Harrisburg,                                        417,000           2007            Warehousing for seasonal
Arkansas                                                                             greeting cards and related
                                                                                     products

Lafayette,                     194,000                                               Manufacture of envelopes
Tennessee                                                                            for greeting cards and
                                                                                     packaging of cards
  

McCrory,                                           771,000           2005            Order filling and shipping of
Arkansas                                                                             everyday and seasonal
                                                                                     products
</TABLE>


                                       6
<PAGE>   7


<TABLE>
<CAPTION>
                                                                 Expiration
                                  Approximate Square              Date of
                                    Feet Occupied                 Material           Principal
Location                     Owned                 Leased          Leases            Activity
- --------------               -----------------------------     ---------------       ----------
<S>                          <C>                   <C>               <C>             <C>
Osceola,                     2,800,800                                               Cutting, folding, finishing and
Arkansas                                                                             packaging of seasonal greeting
                                                                                     cards and warehousing;
                                                                                     distribution of seasonal
                                                                                     products

Ripley,                        165,000                                               Seasonal card printing and
Tennessee                                                                            forms

Philadelphia,                                      120,000           2017            Hand finishing of greeting cards
Mississippi

Shelbyville,                                       250,000           2002            Warehousing for Carlton
Kentucky                                                                             Cards Retail, Inc. and distribution
                                                                                     for Learning Horizons, Inc.

Forest City,                   498,000             327,500           1998            Manufacture of the
North Carolina                                                        and            Corporation's display
                                                                     1999            fixtures and other custom display
                                                                                     fixtures by AG Industries, Inc.

Greeneville,                 1,410,000                                               Printing and packaging of 
Tennessee                                                                            seasonal wrapping items
(2 locations)                                                                        and order filling and shipping for
                                                                                     Plus Mark, Inc.

Ft. Lauderdale/                                    108,000           1999            General offices of Magnivision,
Miami                                                                 and            Inc.; manufacture, order filling and
Florida                                                              2000            shipping of non-prescription
(2 locations)                                                                        reading glasses

Toronto,                     1,084,500                                               General offices of Carlton
Ontario,                                                                             Cards (Canada) Limited;
Canada                                                                               manufacture and distribution
(2 locations)                                                                        of greeting cards and related
                                                                                     products

Clayton,                       208,000                                               General offices of John Sands
Victoria,                                                                            (Australia) Ltd.;  manufacture of
Australia                                                                            greeting cards and related
                                                                                     products
</TABLE>


                                       7
<PAGE>   8


<TABLE>
<CAPTION>
                                                                 Expiration
                                  Approximate Square              Date of
                                    Feet Occupied                 Material           Principal
Location                     Owned                 Leased          Leases            Activity
- --------------               -----------------------------     ---------------       ----------
<S>                          <C>                   <C>               <C>             <C>
Auckland,                       80,000                                               General offices of John
New Zealand                                                                          Sands (New Zealand) Ltd.;
                                                                                     manufacture of greeting
                                                                                     cards and related products

Dewsbury,                      361,000              87,000           2001            General offices of Carlton
England                                                              and             Cards (UK) Limited;
(5 locations)                                                        2014            manufacture of greeting
                                                                                     cards and related products

Corby,                          85,000                                               Distribution of greeting cards
England                                                                              and related products for
                                                                                     Carlton Cards (UK) Limited

Mexico City,                   166,000                                               General offices of Carlton
Mexico                                                                               Mexico, S.A. de C.V. and
                                                                                     manufacture of greeting
                                                                                     cards and related products

Paris,                                              70,000           2000            General offices of Carlton
France                                                                               Cards (France) SNC;
                                                                                     distribution of greeting cards
                                                                                     and related products

Roodepoort,                                        105,000           2000            General offices of
South Africa                                                                         S.A. Greetings Corporation;
                                                                                     manufacture and distribution
                                                                                     of greeting cards and related
                                                                                     products
</TABLE>

Item 3.         Legal Proceedings

1)   BEC Group, Inc. v. American Greetings Corporation, Magnivision, Inc., and
     Erwin Weiss, in the District Court of Dallas County, Texas, 160th Judicial
     District, Case Number 97-00761-H

     On January 27, 1997, BEC Group filed suit alleging breach of
     confidentiality agreement, unfair competition, and other tort claims
     following the termination of the purchase negotiations in September 1996.
     The Corporation was contemplating purchase of the Foster Grant business
     from BEC Group. The Complaint seeks in excess of $18 million in damages.
     The Corporation, Magnivision, and Mr. Weiss deny liability, and Mr. Weiss
     has moved to dismiss for lack of jurisdiction.



                                       8
<PAGE>   9


2)   Custom Expressions Royalty, Inc. et al. v. American Greetings Corporation,
     Case No. 3:97CV356-H, United States District Court, Northern District of
     North Carolina.

     On June 24, 1997, Custom Expressions Royalty, Inc. and its shareholders
     individually filed suit against American Greetings Corporation alleging
     breach of fiduciary duties, breach of contract, and violation of the North
     Carolina Trade Practices Act. The Complaint arises out of a merger on June
     16, 1992 between Custom Expressions and American Greetings Corporation. The
     Complaint alleges American Greetings has acted unfairly by manipulating
     commercial dealings to benefit itself at the expense of Custom Expressions
     Royalty, Inc. and that American Greetings has failed to account for and pay
     royalties under related Patent License Agreements. The Complaint seeks
     damages in the amount of at least $30 million and treble damages for
     violation of North Carolina law. The Company denies the allegations and
     will vigorously defend against all of the claims.

3)   Thorntons Plc. v. Carlton Cards Limited, in the High Court of Justice,
     Queen's Bench Division, Birmingham District Registry, 1997 No. ML40017A

     In December 1995, Thorntons Plc. filed suit in the United Kingdom claiming
     breach of contract arising out of the discontinuance of 29 franchise
     agreements after the sale of Carlton Cards Limited's retail stores to
     Clinton Cards in September 1995. Trial on the issue of liability began
     September 30, 1997, resulting in a judgment in Carlton's favor.
     Thorntons has appealed. An appeal is not likely to be heard until 1999.


Item 4.         Submission of Matters to Vote of Security Holders

                None


Executive Officers of the Registrant
- ------------------------------------

                The following is a list of the Corporation's executive officers,
their ages as of May 1, 1998, their positions and offices, and number of years
in executive office:

<TABLE>
<CAPTION>
                                                      Years as
Name                                   Age         Executive Officer       Current Position and Office
- ----                                   ---         -----------------       ---------------------------
<S>                                     <C>               <C>              <C>
Irving I. Stone                         89                48               Founder-Chairman and
                                                                             Chairman of the Executive
                                                                             Committee
Morry Weiss                             58                26               Chairman and
                                                                             Chief Executive Officer
Edward Fruchtenbaum                     50                12               President and
                                                                             Chief Operating Officer
</TABLE>


                                       9
<PAGE>   10


<TABLE>
<CAPTION>
                                                      Years as
Name                                   Age        Executive Officer        Current Position and Office
- ----                                   ---        -----------------        ---------------------------
<S>                                     <C>              <C>               <C>
Michael B. Birkholm                     46               ---               Senior Vice President
Mary Ann Corrigan-Davis                 44                 1               Senior Vice President
Jon Groetzinger, Jr.                    49                10               Senior Vice President,
                                                                             General Counsel and
                                                                             Secretary
John M. Klipfell                        48                15               Senior Vice President
Harvey Levin                            65                17               Senior Vice President
William R. Mason                        53                16               Senior Vice President
William S. Meyer                        51                10               Senior Vice President,
                                                                             Chief Financial Officer
Patricia A. Papesh                      50                 3               Senior Vice President
Erwin Weiss                             49                 8               Senior Vice President
Jeffrey M. Weiss                        34               ---               Senior Vice President
George A. Wenz                          53               ---               Senior Vice President
Thomas T. Zinn, Sr.                     49               ---               Senior Vice President
Dale A. Cable                           50                 6               Vice President, Treasurer
Patricia L. Ripple                      42                 2               Vice President,
                                                                             Corporate Controller
</TABLE>

                  Mr. Irving I. Stone is the father-in-law of Morry Weiss. Morry
Weiss and Erwin Weiss are brothers. Jeffrey M. Weiss is the son of Morry Weiss.
The Board of Directors annually elects all executive officers; however,
executive officers are subject to removal, with or without cause, at any time.

                All of the executive officers listed above have served in the
capacity shown or similar capacities with the Corporation (or major subsidiary)
over the past five years, with the following exceptions.

                Michael B. Birkholm was Plant Manager at Osceola, Arkansas from
September 1992 until June 1994; and Vice President, Manufacturing from June 1994
until becoming Senior Vice President in March 1998.

                Mary Ann Corrigan-Davis was President of Carlton Cards Retail,
Inc. from December 1992 until January 1996, and Group Managing Director of the
John Sands Group from January 1996 until becoming Senior Vice President in May
1997.

                Patricia A. Papesh was Vice President, Creative of the U.S.
Greeting Card Division from December 1992 until becoming Senior Vice President
in April 1995.

                Patricia L. Ripple was Director, Tax and Financial Reporting of
the Corporation from November 1991 until April 1993; and Executive Director, Tax
and Financial Reporting of the Corporation from April 1993 until becoming Vice
President and Corporate Controller in September 1996.


                                       10
<PAGE>   11


                Jeffrey M. Weiss was Vice President, Materials Management of the
Corporation's U.S. Greeting Card Division from October 1996 until May 1997; and
Vice President, Product Management of the Corporation's U.S. Greeting Card
Division from May 1997 until becoming Senior Vice President in January 1998.

                  George A. Wenz was Vice President, National Accounts from
October 1984 until becoming Senior Vice President in June 1997.

                  Thomas T. Zinn, Sr. was a Principal with Ernst & Young LLP
before joining the Corporation January 1995 as Vice President, Information
Services. He became Senior Vice President in March 1998.


                                     PART II

Item 5. Market for the Registrant's Common Equity and Related Stockholder
Matters

(a) Market Information
- ----------------------

The Corporation's Class A Common stock was listed on the NASDAQ National Market
System through February 10, 1998. Effective February 11, 1998, the Corporation's
Class A Common stock, $1.00 par value per share, is listed on the New York Stock
Exchange under the trading symbol: AM. The high and low stock prices, as
reported in the respective exchange's listing, for the years ended February 28,
1998 and 1997 follow:

<TABLE>
<CAPTION>
                                                    1998                                      1997
                                      -------------------------------          -------------------------------

                                         High                 Low                  High                 Low
                                      -----------        ------------          -----------         -----------
<S>                                   <C>                <C>                   <S>                 <C>
     1st Quarter....................  $    34-1/2        $     29-1/4          $    30-1/2         $    25-7/8
     2nd Quarter....................       37-1/4              33-1/8               27-3/8              23-1/2
     3rd Quarter....................       38-3/4                  34               30-1/4              25-1/8
     4th Quarter....................       45-7/8              35-3/8               31-3/8                  25
</TABLE>

The ratio of the Corporation's share price to earnings per share was 17.7 at
February 28, 1998 and 13.9 at February 28, 1997.

National City Bank, Cleveland, Ohio, is the Corporation's registrar and transfer
agent. There is no public market for the Class B Common Shares of the
Corporation. Pursuant to the Corporation's Amended Articles of Incorporation, a
holder of Class B Common Shares may not transfer such Class B Common Shares
(except to permitted transferees, a group that generally includes members of the
holder's extended family, family trusts and charities) unless such holder first
offers such shares to the Corporation for purchase at the most recent closing
price for the Corporation's Class A Common Shares. If the Corporation does not
purchase such Class B Common Shares, the holder must convert such shares, on a
share for share basis, into Class A Common Shares prior to any transfer.



                                       11
<PAGE>   12


(b) Shareholders
- ----------------

At May 1, 1998, there were approximately 31,750 holders of Class A Common Shares
and 250 holders of Class B Common Shares of record and individual participants
in security position listings.

(c)  Cash Dividends
- -------------------

<TABLE>
<CAPTION>
Dividends Per Share                                                                    1998            1997
- -------------------                                                                  ---------      ---------
<S>                        <C>                                                       <C>            <C>
     1st Quarter           (paid June 10, 1997 and  1996)                            $     .17      $     .16
     2nd Quarter           (paid September 10, 1997 and 1996)                              .18            .17
     3rd Quarter           (paid December 10, 1997 and 1996)                               .18            .17
     4th Quarter           (paid March 10, 1998 and 1997)                                  .18            .17
                                                                                     ---------      ---------
                                                                                     $     .71      $     .67
                                                                                     =========      =========
</TABLE>


                                       12
<PAGE>   13


Item 6.  Selected Financial Data

Years ended February 28 or 29
Thousands of dollars except per share amounts*

Summary of Operations
- ---------------------
<TABLE>
<CAPTION>
                                                              1998            1997            1996           1995           1994
                                                          ------------     -----------    -----------    -----------    -----------
<S>                                                       <C>              <C>            <C>            <C>            <C>        
Net sales .............................................   $  2,198,765     $ 2,161,089    $ 2,003,038    $ 1,868,927    $ 1,769,964
Gross profit ..........................................      1,408,077       1,355,965      1,241,032      1,192,842      1,097,944
Non-recurring (gain) loss .............................        (22,125)              -         52,061              -              -
Interest expense ......................................         22,992          30,749         24,290         16,871         16,897
Income before cumulative effect of accounting changes .        190,084         167,095        115,135        148,792        130,884
Cumulative effect of accounting changes, net of tax ...              -               -              -              -         17,182
Net income ............................................        190,084         167,095        115,135        148,792        113,702
Earnings per share:
    Before cumulative effect of accounting changes ....           2.58            2.23           1.54           2.00           1.77
    Cumulative effect of accounting changes, net of tax              -               -              -              -            .23
    Earnings per share ................................           2.58            2.23           1.54           2.00           1.54
    Earnings per share - assuming dilution ............           2.55            2.22           1.53           1.98           1.52
Cash dividends per share ..............................            .71             .67            .62            .55            .48
Fiscal year end market price per share ................          45.63           31.00          27.38          29.38          27.88
Average number of shares outstanding ..................     73,708,100      74,818,960     74,528,809     74,305,346     73,809,132

Financial Position
- ------------------
Accounts receivable ...................................   $    373,594     $   375,324    $   353,671    $   324,329    $   322,675
Inventories ...........................................        271,205         303,611        335,074        279,270        243,357
Working capital .......................................        506,029         562,148        516,346        531,199        474,280
Total assets ..........................................      2,145,892       2,135,120      2,005,832      1,761,751      1,565,234
Property, plant and equipment additions ...............         67,898          92,895         91,590         97,290        102,859
Long-term debt ........................................        148,800         219,639        231,073         74,480         54,207
Shareholders' equity ..................................      1,345,217       1,361,655      1,235,022      1,159,541      1,053,442
Shareholders' equity per share ........................          18.90           18.16          16.53          15.61          14.21
Net return on average shareholders' equity
    before cumulative effect of accounting changes ....           14.0%           12.9%           9.6%          13.4%          13.0%
Return on net sales before income taxes and
    cumulative effect of accounting changes ...........           13.3%           11.8%           8.7%          12.2%          11.8%
</TABLE>


                                       13
<PAGE>   14


Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations.

OVERVIEW
The Corporation achieved significant financial success as it reported all-time
record sales and earnings, as well as much improved cash flow. The focus on
enhancing shareholder value resulted in improved performance in virtually all of
the Corporation's businesses. During the year, the Corporation completed a
number of strategic repositioning moves. On August 12, 1997, the Corporation
divested the net assets of Acme Frame Products, Inc. and Wilhold, Inc., which
allowed a re-allocation of resources to initiatives with more potential for
long-term, profitable growth. Successful initiatives to manage working capital
and improve cash flow continued from 1997 and a share repurchase of 4.5 million
shares of Class A common stock was announced and completed. The share repurchase
was funded by the divestiture proceeds and internal cash flow.

The Corporation continuously reviews its portfolio of businesses on an ongoing
basis to ensure that growth opportunities are pursued and return on investments
are aligned with its long-term goals. The acquisition of John Sands in 1996 and
the 1998 divestiture are examples of this process. In March of 1998 the
Corporation acquired London-based Camden Graphics Group which increased our
market share and growth potential in the United Kingdom. The Corporation is
currently pursuing other growth opportunities in the UK. However, the possible
consummation of any such transaction is unlikely to have a material effect on
the Corporation's results as a whole.

RESULTS OF OPERATIONS
REVENUES
The net sales increase of 1.7% in 1998 over 1997, while adversely impacted by a
number of factors, represented the Corporation's 92nd consecutive year of
growth. The divestiture of Acme Frame Products, Inc. and Wilhold, Inc. in the
second quarter of 1998, a de-emphasis on sales of lower margin seasonal gift
accessories and weakening of certain foreign currencies against the United
States dollar, all negatively impacted sales growth. Removing the impact of
these factors would result in a normalized net sales increase of approximately
5.5%. Net sales increased 7.9% in 1997 and 7.2% in 1996.

Net sales of everyday cards continued to be strong and increased 5.8% in 1998
after increasing 10.3% in 1997. The increase in everyday card sales in 1998
reflected the strength of the everyday card market in the United States and in
almost all of the Corporation's foreign markets, particularly the United
Kingdom. The 1997 increase also reflected the acquisition of substantially all
of the assets of the John Sands Group, the largest greeting card business in
Australia and New Zealand. During 1998, the Corporation initiated efforts to
improve sell- through of seasonal card sales which included both targeted
promotions and reduced shipments. These efforts, which should benefit 1999,
resulted in a decrease in seasonal card net sales of 1%. The seasonal card
increase of 12.5% in 1997 reflected the improvement in the retail environment
compared to 1996. Total unit sales of all greeting cards increased 1% in 1998
after increasing 2% in 1997. Demand for certain consumer products, particularly
non-prescription reading glasses and custom display fixtures, rebounded in 1998
after slowing somewhat in 1997, as net sales of non-card products (excluding the
divestiture) increased 4.6%, after an increase of only 1.5% in 1997.


                                       14
<PAGE>   15


The contribution of each major product category as a percent of net sales for
the past three years (due to the divestiture, excludes picture frames and hair
accessories from all years) is:

<TABLE>
<CAPTION>
                                                      1998              1997             1996
                                                      ----              ----             ----
<S>                                                   <C>               <C>               <C>
Everyday Greeting Cards................................47%              46%               45%
Seasonal Greeting Cards................................22%              23%               22%
Gift Wrapping and Party Goods..........................17%              18%               19%
All Other Products.....................................14%              13%               14%
</TABLE>

The All Other Products classification includes giftware, ornaments,
non-prescription reading glasses, educational products, candles, stationery,
calendars, balloons, stickers and custom display fixtures.

EXPENSES AND PROFIT MARGINS
The Corporation's continued focus on profitability resulted in a pre-tax margin
of 12.3% in 1998, compared to 11.8% in 1997 and 11.3% in 1996, excluding
non-recurring items. Continued manufacturing efficiencies and an improved
product mix resulted in material, labor and other production costs which were
36.0% of net sales, down from 37.3% in 1997 and 38.0% in 1996. The improved
product mix included both the strength of high margin everyday card sales as
well as the divestiture of the low margin picture frame and hair accessory
businesses which provided 70 basis points of this improvement. In 1997, strong
high margin card sales, along with a $11.7 million decrease in product cost
variances related to the conversion of the Canadian manufacturing operations to
United States manufacturing processes contributed to the margin improvement. The
cost of providing greeting card cabinets and point of purchase displays in the
United States has been well managed, remaining flat in 1998 after decreasing
$11.1 million in 1997 from 1996.

Selling, distribution and marketing expenses were 39.9% of net sales, up from
38.9% in 1997 and 38.4% in 1996. However, these expenses increased only 4.4%
after increasing 9.1% in 1997, as competitive costs moderated somewhat. As in
prior years, competitive costs increased due to higher amortization of deferred
costs and other expenses related to the Corporation's agreements with certain
retail customers. Deferred costs and the Corporation's method of accounting for
them are described in Note F to the Consolidated Financial Statements. The
growth of selling, distribution, and marketing expenses other than competitive
costs continued to slow, and increased just 1.7% in 1998 after increasing 3.1%
in 1997 and 2.1% in 1996.

Administrative and general expenses were $251.3 million, or 11.4% of net sales
compared to $242.2 million or 11.2% of net sales in 1997. The increase from
prior year is due primarily to costs related to the conversion of information
systems to be year 2000 compliant (which is discussed further under "Year
2000").

Excluding the Year 2000 costs, administrative and general expenses increased
only 1% in 1998 after increasing 6% in 1997. The increase in 1997 was due to the
$6.1 million higher expense of the United States profit sharing plan and
additional administrative and general expense from the operations of the John
Sands Group.

Interest expense decreased $7.8 million in 1998 after increasing $6.5 million in
1997. In 1998 strong cash flow provided by operating and investing activities
resulted in lower borrowing requirements. The increase in 1997 was due primarily
to the long-term debt incurred to purchase the assets of the John Sands Group.


                                       15
<PAGE>   16


The 1998 effective tax rate was 35.0% compared to 34.3% in 1997 and 34.2% in
1996. While the rate for all three years reflected tax benefits of the
corporate-owned life insurance, the benefits in 1998 and 1997 were reduced due
to the phase out of the Federal income tax deduction for interest on loans
associated with these policies. See Note J to the Consolidated Financial
Statements for details of the differences between the Federal statutory rate and
the effective tax rate.

NON-RECURRING ITEMS
On August 12, 1997, the Corporation divested the net assets of Acme Frame
Products, Inc., a manufacturer and distributor of picture frames, and Wilhold,
Inc., a manufacturer and distributor of hair accessories. As a result of the
transaction, the Corporation recorded a non-recurring gain of $22.1 million
($13.2 million net of tax, or earnings per share of $.18).

In the third quarter of 1996, the Corporation adopted Statement of Financial
Accounting Standards (SFAS) No. 121 "Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to Be Disposed Of". This Statement requires
that long-lived assets and certain identifiable intangibles to be held and used
by an entity be reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable.

In November 1995, the Corporation determined that the trends in the CreataCard
business indicated that the undiscounted future cash flows from that business
would be less than the carrying value of the long-lived assets related to that
business. As a result, the Corporation recognized a pre-tax, non-cash loss of
$52.1 million for the asset impairment. After the effect of income taxes, the
loss was $35.1 million or earnings per share of $.47. See Note B to the
Consolidated Financial Statements for further discussion of the impairment loss.

NET INCOME AND EARNINGS PER SHARE
Net income in 1998 increased to $190.1 million or earnings per share of $2.58
compared to net income of $167.1 million or earnings per share of $2.23 in 1997
and net income of $115.1 million or earnings per share of $1.54 in 1996.
However, net income in 1998 and 1996 included the impact of non-recurring gains
and losses. In 1998, a gain was recognized upon the divestiture of the net
assets of Acme Frame Products, Inc. and Wilhold, Inc. and without this
non-recurring gain, net income would have been $176.9 million or earnings per
share of $2.40. In 1996, an asset impairment loss was recognized upon the
adoption of SFAS No. 121 and without this non-recurring charge, net income would
have been $150.2 million or earnings per share of $2.01.

YEAR 2000
The Year 2000 issue is the result of computer programs being written using two
digits rather than four digits to define the application year. Any of the
Corporation's computer programs that have date-sensitive software may be unable
to interpret appropriately the Calendar Year 2000 and thus could cause the
disruption of normal business activities. The Corporation uses software in
various aspects of its business, including manufacturing, distribution, product
development, and many administrative functions, and much of this software will
need to be modified or replaced. The Corporation is addressing the Year 2000
issue with an enterprise-wide initiative, led by the Corporation's Senior Vice
President of Information Services.


                                       16
<PAGE>   17


The Corporation believes that with timely modifications to its existing software
and conversion to new software, by both the Corporation and its significant
customers, the Year 2000 issue will not have a material impact on the
Corporation's operations. Specific factors which might cause a material adverse
effect include the availability and cost of trained personnel and the ability to
recruit and retain them, as well as the ability to locate all computer codes
requiring correction. Based upon information available at this time, the
Corporation believes that the cost of modifications, replacements and related
testing will not have a material impact on the Corporation's liquidity or
results of operations. Year 2000 costs, which are estimated to be $30 million
for both modification to existing software and software upgrades, are being
funded through operations.

LIQUIDITY AND CAPITAL RESOURCES
The Corporation's continuing initiatives to manage working capital resulted in
significant improvements in cash flow during the past two years. Cash flow from
operations increased $41.3 million in 1998 after increasing $121.1 million in
1997.

Ongoing controls over inventory in 1998, following a sizable reduction of
inventories in 1997, as well as slower growth in accounts receivable in both
years contributed to the increase in cash flow. The improvement in 1998 also
included lower cash payments related to net deferred costs. The significant
improvement achieved in 1997 was also due to higher earnings.

Trade accounts receivable used $20.6 million of cash in 1998 compared to $25.4
million in 1997. The receivable performance in both years reflect strong fourth
quarter sales of everyday cards and accessories. As a percent of net sales,
accounts receivable were 17.0% in 1998, 17.4% in 1997 and 17.7% in 1996.

Inventories as a percent of material, labor and other production costs,
continued to decrease and were 34.3% in 1998, compared to 37.7% in 1997 and 44%
in 1996. The improvements in 1998 and 1997 reflect the Corporation's focused
efforts to reduce inventory levels and were driven by the greeting card
divisions, where inventories declined $16.3 million in 1998 after decreasing
$16.0 million in 1997 from 1996 levels.

Payments under agreements with certain retailers (net of related amortization)
decreased $79.0 million in 1998, after increasing $10.0 million in 1997. The
payments which were made in connection with both new and existing agreements
reflect the fluctuations resulting from various contract payment and renewal
dates. However, the deferred costs which result from the payments are less
volatile as they are amortized over the effective period of the agreement. Total
commitments under the agreements are capitalized as deferred costs when the
agreements are consummated, and any future payment commitments are recorded as
liabilities at that time. Future payment commitments under existing agreements
at the end of 1998 were $132.8 million with $51.7 million due within the next
year. See Note F to the Consolidated Financial Statements for further discussion
of deferred costs related to certain customer agreements.

Investing activities include $82.0 million proceeds from the divestiture of the
net assets of Acme Frame Products, Inc. and Wilhold, Inc. on August 12, 1997. In
1996, the Corporation acquired substantially all of the assets from the John
Sands Group for $85.1 million in cash.


                                       17
<PAGE>   18


Capital expenditures decreased $25 million in 1998 from $92.9 million in 1997
which reflected expenditures for the automation of distribution systems, which
began in 1996 and continued during 1997. Capital expenditures for 1999 are
expected to be approximately $70 million.

Investing activities other than capital expenditures and divestitures and
acquisitions used $10.0 million less cash in 1998 after decreasing $9.0 million
in 1997 from 1996. The Corporation's investment in corporate-owned life
insurance required less cash in 1998 due to reduced premium payments while the
increase in 1997 resulted from a decrease in policy loans.

In June 1997, the Corporation's Board of Directors authorized the repurchase of
up to 4.5 million shares of Class A common stock. The entire 4.5 million shares
were repurchased during 1998 at an average price of $37.49 per share or $168.7
million. On March 26, 1998, the Corporation announced that its Board of
Directors authorized an additional repurchase of up to 4 million shares of Class
A common stock.

Financing activities, excluding this share repurchase program, used $25.9
million of cash, including $52.0 million in dividend payments, while in 1997,
financing activities used $44.0 million of cash, including $50.2 million in
dividend payments to shareholders. Dividend payments increased $1.8 million in
1998 and $4.0 million in 1997. In 1996, financing activities included a $154.4
million increase in long-term debt used in part to fund the purchase of assets
from the John Sands Group. The increase in 1996 long-term debt also reflected a
shift in Canadian borrowings from short-term to long-term. Debt as a percent of
total capitalization in 1998 remained at the 1997 level of 20.6% after
decreasing from 22.1% in 1996.

The Corporation's operating cash flow and existing credit facilities are
expected to meet currently anticipated funding requirements. The seasonal nature
of the business results in peak working capital requirements which are financed
primarily through short term borrowings. See Note G to the Consolidated
Financial Statements for further discussion of the Corporation's credit
facilities.

NEW ACCOUNTING PRONOUNCEMENTS
In February 1997, Statement of Financial Accounting Standards (SFAS) No. 129,
"Disclosure of Information about Capital Structure," was issued. The Corporation
was previously subject to the requirements of already-existing pronouncements in
this area, and SFAS No. 129 contains no additional disclosure requirements
applicable to the Corporation.

In June 1997, SFAS No. 130, "Reporting Comprehensive Income," was issued. SFAS
No. 130 establishes a definition and standards for reporting comprehensive
income; however, SFAS No. 130 will have no effect on net income or shareholders'
equity. The Corporation will adopt SFAS No. 130 in the first quarter of 1999, as
required. The Corporation anticipates that comprehensive income will not differ
materially from net income. The Corporation anticipates disclosing comprehensive
income within its Statement of Shareholders' Equity.

Also in June 1997, SFAS No. 131, "Disclosures about Segments of an Enterprise
and Related Information," was issued. SFAS No. 131 changes the standards for
reporting financial results of segments and defines a segment as a component of
an enterprise about which separate financial information is available and which
is regularly evaluated


                                       18
<PAGE>   19


by the "chief operating decision maker." SFAS No. 131 requires financial
information about segments to be reported on the basis of measurement that is
used internally for evaluating segment performance and allocating resources
among the segments. The Corporation will adopt SFAS No. 131 for its 1999
year-end reporting and for quarterly reporting in subsequent years, as required.
The Corporation has not yet determined the effect of this standard on its
segment reporting.

In February 1998, SFAS No. 132, "Employers Disclosures about Pensions and Other
Post Retirement Benefits," was issued. SFAS No. 132 supersedes the disclosure
requirements in SFAS No. 87, SFAS No. 88 and SFAS No. 106. SFAS No. 132
addresses disclosure issues only and does not change measurement or recognition
provisions specified in those statements. SFAS No. 132 eliminates certain
existing disclosure requirements but at the same time adds new disclosures, with
the overall objective to improve and standardize the disclosures about pensions
and other post retirement benefits and to make the required information easier
to prepare and more understandable. The Corporation will adopt SFAS No. 132 in
1999, as required.

In March 1998, the Accounting Standards Executive Committee of the American
Institute of Certified Public Accountants issued Statement of Position (SOP)
98-1, "Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." The SOP restricts the capitalization of the costs of computer
software developed or obtained for internal use to only external direct costs of
materials and services, payroll costs for employees who are directly associated
with the software development, and interest costs incurred during the
development. All other costs of computer software development are to be expensed
as incurred. Although the SOP is effective for fiscal years beginning after
December 15, 1998, earlier application is encouraged. The Corporation has
elected to apply this SOP effective in 1999. The Corporation is currently
assessing the effect but does not anticipate a material impact on the results of
operations.

FACTORS THAT MAY AFFECT FUTURE RESULTS
During 1998, the Corporation, while continuing its long-term record of sales
growth and profitability, also focused on efforts to enhance shareholder value.
These efforts included improved cash flow management, the share repurchase
program and the divestiture of non-core businesses. While all of these efforts
were successful, future revenue trends, profit margins and customer strength are
difficult to predict.

The Corporation has maintained a strong customer base in a wide variety of
channels of distribution through its investment in deferred costs related to
agreements with certain retailers and other competitive arrangements. The
agreements have lessened the impact to the Corporation from loss of business due
to the retailer consolidations which continued in 1998, particularly in the drug
store channel. These agreements have been a strategic element of the
Corporation's growth and the financial condition of the retail customers is
continually evaluated and monitored to reduce risk.

The Corporation has included in the Annual Report certain information other than
historical facts that may constitute "forward-looking" information. Actual
results may differ materially from these projected in the "forward-looking"
statements, including but not limited to the risks discussed above, as well as
retail bankruptcies, a weak retail environment and competitive terms of sale
offered to customers to expand or maintain business. Other risks, which are not
all-inclusive, include costs associated with correcting the Year 2000 issues, as
well as economic conditions in the various markets served by the Corporation's
operations.


                                       19
<PAGE>   20


Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

Not applicable

Item 8.   Financial Statements and Supplementary Data
CONSOLIDATED STATEMENT OF INCOME

Years ended February 28 or 29, 1998, 1997 and 1996 Thousands of dollars except
per share amounts


<TABLE>
<CAPTION>
                                                    1998                1997              1996
                                                ------------       ------------      ------------
<S>                                             <C>                <C>               <C>         
Net sales                                       $  2,198,765       $  2,161,089      $  2,003,038
Other income                                          13,349             11,209             8,916
                                                ------------       ------------      ------------
  Total revenue                                    2,212,114          2,172,298         2,011,954
Costs and expenses:
Material, labor and other production costs           790,688            805,124           762,006
Selling, distribution and marketing                  876,822            839,916           770,044
Administrative and general                           251,300            242,179           228,544
Non-recurring (gain) charge                          (22,125)                 -            52,061
Interest                                              22,992             30,749            24,290
                                                ------------       ------------      ------------
                                                   1,919,677          1,917,968         1,836,945
                                                ------------       ------------      ------------

Income before income taxes                           292,437            254,330           175,009
Income taxes                                         102,353             87,235            59,874
                                                ------------       ------------      ------------

Net income                                      $    190,084       $    167,095      $    115,135
                                                ============       ============      ============

Earnings per share                              $       2.58       $       2.23      $       1.54
                                                ============       ============      ============

Earnings per share - assuming dilution          $       2.55       $       2.22      $       1.53
                                                ============       ============      ============

Average number of shares outstanding              73,708,100         74,818,960        74,528,809
</TABLE>



See notes to consolidated financial statements.


                                       20
<PAGE>   21


CONSOLIDATED STATEMENT OF FINANCIAL POSITION

February 28, 1998 and 1997
Thousands of dollars


<TABLE>
<CAPTION>
ASSETS                                                         1998             1997
                                                            ----------      ----------

<S>                                                         <C>             <C>       
CURRENT ASSETS
  Cash and cash equivalents                                 $   47,623      $   35,050
  Trade accounts receivable, less allowances for
    sales returns of $135,584 ($121,856 in 1997) and
    for doubtful accounts of $15,661 ($15,264 in 1997)         373,594         375,324
  Inventories                                                  271,205         303,611
  Deferred and refundable income taxes                         120,507         100,732
  Prepaid expenses and other                                   210,316         190,174
                                                            ----------      ----------
      Total current assets                                   1,023,245       1,004,891

OTHER ASSETS                                                   675,015         667,442
PROPERTY, PLANT AND EQUIPMENT - NET                            447,632         462,787
                                                            ----------      ----------


                                                            $2,145,892      $2,135,120
                                                            ==========      ==========
</TABLE>


                                       21
<PAGE>   22
CONSOLIDATED STATEMENT OF FINANCIAL POSITION - CONTINUED
February 28, 1998 and 1997
Thousands of dollars


<TABLE>
<CAPTION>
LIABILITIES AND SHAREHOLDERS' EQUITY                       1998               1997
                                                        -----------       -----------

<S>                                                     <C>               <C>        
CURRENT LIABILITIES
  Debt due within one year                              $   199,640       $   133,171
  Accounts payable and accrued liabilities                  145,554           157,628
  Accrued compensation and benefits                          84,997            82,569
  Income taxes                                               22,536             5,475
  Other current liabilities                                  64,489            63,900
                                                        -----------       -----------
      Total current liabilities                             517,216           442,743
LONG-TERM DEBT                                              148,800           219,639
OTHER LIABILITIES                                            91,937            67,839
DEFERRED INCOME TAXES                                        42,722            43,244
SHAREHOLDERS' EQUITY
    Common shares - par value $1:
    Class A - 71,321,420 shares issued
    less 4,417,399 Treasury shares in 1998
    and 70,608,745 shares issued less
    14,193 Treasury shares in 1997                           66,904            70,594

    Class B - 6,066,096 shares issued
    less 1,787,665 Treasury shares in 1998
    and 6,066,096 shares issued less
    1,678,197 Treasury shares in 1997                         4,278             4,388

  Capital in excess of par value                            290,820           272,262
  Treasury stock                                           (200,380)          (34,850)
  Cumulative translation adjustment                         (23,437)          (19,646)
  Retained earnings                                       1,207,032         1,068,907
                                                        -----------       -----------

    Total shareholders' equity                            1,345,217         1,361,655
                                                        -----------       -----------

                                                        $ 2,145,892       $ 2,135,120
                                                        ===========       ===========
</TABLE>



See notes to consolidated financial statements.


                                       22
<PAGE>   23


CONSOLIDATED STATEMENT OF CASH FLOWS

Years ended February 28 or 29, 1998, 1997 and 1996

<TABLE>
<CAPTION>
Thousands of dollars
                                                                  1998            1997            1996
                                                              -----------     -----------      ----------
<S>                                                            <C>             <C>             <C>      
OPERATING ACTIVITIES:
   Net income                                                  $ 190,084       $ 167,095       $ 115,135
   Adjustments to reconcile to net cash
     provided (used) by operating activities:
       Non-recurring (gain) charge                               (22,125)              -          52,061
       Depreciation                                               65,926          64,566          75,319
       Deferred income taxes                                     (20,186)            294         (48,184)
       Changes in operating assets and liabilities,
         net of effects from divestiture and acquisition:
           Increase in trade accounts receivable                 (20,567)        (25,389)        (33,967)
           Decrease (increase) in inventories                      5,915          32,371         (43,804)
           Increase in other current assets                       (4,232)         (2,050)         (3,434)
           Increase in deferred costs - net                      (15,043)        (93,961)        (83,939)
           Increase (decrease) in accounts payable
              and other liabilities                               10,402           5,877          (6,907)
       Other - net                                                 5,018           5,100          10,542
                                                               ---------       ---------       ---------
       Cash Provided by Operating Activities                     195,192         153,903          32,822

INVESTING ACTIVITIES:
   Business divestiture (acquisition)                             82,000               -         (85,056)
   Property, plant and equipment additions                       (67,898)        (92,895)        (91,590)
   Proceeds from sale of fixed assets                              2,148           2,579           2,065
   Investment in corporate-owned life insurance                   (6,358)         (8,454)         (1,117)
   Other                                                           2,057          (6,283)        (22,103)
                                                               ---------       ---------       ---------
       Cash Provided (Used) by Investing Activities               11,949        (105,053)       (197,801)

FINANCING ACTIVITIES:
   Increase in long-term debt                                      9,430           8,451         154,406
   Reduction of long-term debt                                    (6,988)        (12,232)         (1,012)
   Increase (decrease) in short-term debt                          8,049           4,869          (6,558)
   Sale of stock under benefit plans                              16,915           6,997           9,572
   Purchase of treasury shares                                  (170,015)         (1,863)         (2,251)
   Dividends to shareholders                                     (51,959)        (50,152)        (46,199)
                                                               ---------       ---------       ---------
       Cash (Used) Provided by Financing Activities             (194,568)        (43,930)        107,958
                                                               ---------       ---------       ---------
INCREASE (DECREASE) IN CASH AND EQUIVALENTS                       12,573           4,920         (57,021)
   Cash and Equivalents at Beginning of Year                      35,050          30,130          87,151
                                                               ---------       ---------       ---------
   Cash and Equivalents at End of Year                         $  47,623       $  35,050       $  30,130
                                                               =========       =========       =========
</TABLE>



See notes to consolidated financial statements.


                                       23
<PAGE>   24


CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY

Years ended February 28 or 29, 1998, 1997 and 1996
Thousands of dollars except per share amounts

<TABLE>
<CAPTION>
                                             Common Shares       Capital in                 Cumulative
                                         --------------------     Excess of     Treasury    Translation     Retained
                                         Class A     Class B      Par Value       Stock      Adjustment     Earnings     Total
                                         --------    --------     ---------    ----------   -----------   -----------  -----------

<S>                                    <C>           <C>         <C>           <C>            <C>           <C>        <C>  
  BALANCE MARCH 1, 1995                $   69,674    $  4,628    $   255,022   $ (30,585)   $ (22,226)    $  883,028   $1,159,541

     Net income                                                                                              115,135      115,135
     Cash dividends - $0.62 per share                                                                        (46,199)     (46,199)
     Exchange of shares                        15         (15)
     Sale of shares under benefit
       plans, including tax benefits          424          36          9,116         486                                   10,062
     Purchase of treasury shares               (1)        (97)                    (2,849)                                  (2,947)
     Sale of treasury shares                                8            128         113                                      249
     Translation adjustment                                                                    (1,976)                     (1,976)
     Issuance of shares                        36                      1,121                                                1,157
                                       ----------    ---------   -----------    --------    ---------     ----------    ---------
BALANCE FEBRUARY 29, 1996                  70,148       4,560        265,387     (32,835)     (24,202)       951,964    1,235,022

     Net income                                                                                              167,095      167,095
     Cash dividends - $0.67 per share                                                                        (50,152)     (50,152)
     Exchange of shares                       131        (131)
     Sale of shares under benefit
       plans, including tax benefits          323          44          6,872         587                                    7,826
     Purchase of treasury shares               (8)        (85)                    (2,609)                                  (2,702)
     Sale of treasury shares                                               3           7                                       10
     Translation adjustment                                                                     4,556                       4,556
                                       ----------    --------    -----------   ----------   ---------     ----------   ----------
  BALANCE FEBRUARY 28, 1997                70,594       4,388        272,262     (34,850)     (19,646)     1,068,907    1,361,655

     Net income                                                                                              190,084      190,084
     Cash dividends - $0.71 per share                                                                        (51,959)     (51,959)
     Exchange of shares                       107        (107)
     Sale of shares under benefit
       plans, including tax benefits          713          33         18,386         438                                   19,570
     Purchase of treasury shares           (4,510)        (45)                  (166,105)                                (170,660)
     Sale of treasury shares                                9            172         137                                      318
     Translation adjustment                                                                    (3,791)                     (3,791)
                                       ----------    ---------   -----------   ----------   ----------    ----------   -----------
  BALANCE FEBRUARY 28, 1998            $   66,904    $   4,278   $   290,820   $(200,380)   $ (23,437)    $1,207,032   $1,345,217
                                       ==========    =========   ===========   ==========   ==========    ==========   ==========
</TABLE>

See notes to consolidated financial statements.


                                       24
<PAGE>   25


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Years ended February 28 or 29, 1998, 1997 and 1996
Thousands of dollars except per share amounts

NOTE A - SIGNIFICANT ACCOUNTING POLICIES

Consolidation: The consolidated financial statements include the accounts of the
Corporation and its subsidiaries. All significant intercompany accounts and
transactions are eliminated.

Use of Estimates: The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

Cash Equivalents: The Corporation considers all highly liquid instruments
purchased with a maturity of less than three months to be cash equivalents.

Financial Instruments: The carrying value of the Corporation's financial
instruments approximate their fair market values.

Concentration of Credit Risks: The Corporation sells primarily to customers in
the retail trade, including those in the mass merchandiser, drug store,
supermarket and other channels of distribution. These customers are located
throughout the United States, Canada, the United Kingdom, Australia, New
Zealand, France, Mexico and South Africa. The Corporation conducts business
based on periodic evaluations of its customers' financial condition and
generally does not require collateral. While the competitiveness of the retail
industry presents an inherent uncertainty, the Corporation does not believe a
significant risk of loss from a concentration of credit exists.

Inventories: Finished products, work in process and raw material inventories are
carried at cost, principally last-in, first-out (LIFO), not in excess of market.
Display material and factory supplies are carried at average cost.

Investment in Life Insurance: The Corporation's investment in corporate-owned
life insurance policies is recorded in other assets net of policy loans. The net
life insurance expense, including interest expense, is included in
administrative and general expenses in the Consolidated Statement of Income. The
related interest expense, which approximates amounts paid, was $59,642, $67,788
and $70,485 in 1998, 1997 and 1996, respectively.



                                       25
<PAGE>   26


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE A - ACCOUNTING POLICIES (CONTINUED)

Property and Depreciation: Property, plant and equipment are carried at cost,
except for certain assets as described in Note B. Depreciation and amortization
of buildings, equipment and fixtures is computed principally by the
straight-line method over the useful lives of the various assets. The cost of
buildings is depreciated over 25 to 40 years and equipment and fixtures over 3
to 20 years.

Revenue Recognition: Sales and related costs are recorded by the Corporation
upon shipment of products to non-related retailers and upon the sale of products
at Corporation-owned retail locations. Seasonal cards are sold with the right of
return on unsold merchandise. The Corporation provides for estimated returns of
seasonal cards when those products are shipped to non-related retailers.

Advertising Expense: Advertising costs are expensed as incurred. Advertising
expense was $61,062, $58,794 and $61,124 in 1998, 1997 and 1996, respectively.

Income Taxes: Deferred income taxes are provided for temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and amounts used for income tax purposes.

Stock-Based Compensation: The Corporation has elected to follow Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees" and
related interpretations in accounting for its employee stock options. Because
the exercise price of the Corporation's employee stock options equals the market
price of the underlying stock on the date of grant, no compensation expense is
recognized. The Corporation has adopted the disclosure-only provisions of
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation".



                                       26
<PAGE>   27


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE B - NON-RECURRING GAIN AND CHARGE

During 1998, the Corporation divested the net assets of two subsidiaries, Acme
Frame Products, Inc., a manufacturer and distributor of picture frames, and
Wilhold, Inc., a manufacturer and distributor of hair accessories. As a result
of the transaction, the Corporation recorded a one-time pre-tax gain of $22,125
($13,192 net of tax, or earnings per share of $0.18).

During 1996, in accordance with Statement of Financial Accounting Standards No.
121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to Be Disposed Of," the Corporation recorded an impairment loss on the
long-lived assets of its CreataCard business. The trends in the CreataCard
business indicated that the undiscounted future cash flows from this business
would be less than the carrying value of the long-lived assets related to that
business. Accordingly, on November 1, 1995, the Corporation recognized an asset
impairment loss of $52,061 ($35,094 net of tax, or earnings per share of $0.47).
This loss is the difference between the carrying value of the CreataCard
machines and related goodwill and other intangibles, and the fair value of these
assets based on discounted estimated future cash flows.

NOTE C - EARNINGS PER SHARE

The Corporation adopted Statement of Financial Accounting Standards No. 128,
"Earnings Per Share" (SFAS No. 128), at the end of 1998, which replaced the
calculation of primary and fully diluted earnings per share with earnings per
share and earnings per share - assuming dilution. Because common stock
equivalents were immaterial in prior years, no difference exists between the
application of SFAS No. 128 and previous methods. Accordingly, no restatement of
prior years was necessary.

The following table sets forth the computation of earnings per share and
earnings per share - assuming dilution:

<TABLE>
<CAPTION>
                                                                           1998              1997             1996
                                                                       -------------    -------------     -------------
<S>                                                                    <C>              <C>               <C>          
Numerator:
     Net income, earnings per share and earnings
     per share - assuming dilution                                     $     190,084    $     167,095     $     115,135
                                                                       =============    =============     =============

Denominator (thousands):
     Denominator for earnings per share
     - weighted average shares outstanding                                    73,708           74,819            74,529

     Effect of dilutive securities - stock options                               838              507               583
                                                                       -------------    -------------     -------------

     Denominator for earnings per share - assuming dilution
     - adjusted weighted average shares outstanding                           74,546           75,326            75,112
                                                                       =============    =============     =============

Earnings per share                                                     $        2.58    $        2.23     $        1.54
                                                                       =============    =============     =============

Earnings per share - assuming dilution                                 $        2.55    $        2.22     $        1.53
                                                                       =============    =============     =============
</TABLE>



                                       27
<PAGE>   28


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE D - INVENTORIES


<TABLE>
<CAPTION>
                                                                       1998                      1997
                                                                  --------------             -------------

<S>                                                               <C>                        <C>          
Raw material                                                      $       42,641             $      48,299
Work in process                                                           37,204                    47,113
Finished products                                                        240,845                   253,096
                                                                  --------------             -------------
                                                                         320,690                   348,508
Less LIFO reserve                                                         90,130                    89,061
                                                                  --------------             -------------
                                                                         230,560                   259,447
Display material and factory supplies                                     40,645                    44,164
                                                                  --------------             -------------

                                                                  $      271,205             $     303,611
                                                                  ==============             =============
</TABLE>




NOTE E - PROPERTY, PLANT AND EQUIPMENT



<TABLE>
<CAPTION>
                                                                       1998                      1997
                                                                  --------------             -------------

<S>                                                               <C>                        <C>          
Land                                                              $       11,910             $      10,028
Buildings                                                                279,395                   282,726
Equipment and fixtures                                                   647,438                   627,440
                                                                  --------------             -------------
                                                                         938,743                   920,194
Less accumulated depreciation                                            491,111                   457,407
                                                                  --------------             -------------

                                                                  $      447,632             $     462,787
                                                                  ==============             =============
</TABLE>



                                       28
<PAGE>   29


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE F - DEFERRED COSTS

Deferred costs relating to agreements with certain customers are charged to
operations on a straight-line basis over the effective period of each agreement,
generally three to six years. Deferred costs estimated to be charged to
operations during the next year are classified with prepaid expenses and other.
Total commitments under the agreements are capitalized as deferred costs and
future payment commitments, if any, are recorded as liabilities when the
agreements are consummated.

At February 28, 1998 and 1997 deferred costs and future payment commitments are
included in the following financial statement captions:


<TABLE>
<CAPTION>
                                                                       1998                      1997
                                                                  --------------             --------------

<S>                                                               <C>                        <C>          
Prepaid expenses and other                                        $      179,818             $     161,601
Other assets                                                             481,236                   464,599
Other current liabilities                                                (51,676)                  (51,153)
Other liabilities                                                        (81,080)                  (54,199)
                                                                  ---------------            --------------

                                                                  $      528,298             $     520,848
                                                                  ===============            =============
</TABLE>



                                       29
<PAGE>   30


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE G - LONG AND SHORT-TERM DEBT

The borrowings of the Corporation in the United States consist primarily of
commercial paper. At February 28, 1998, commercial paper borrowings were
$148,855. The commercial paper borrowing arrangements are supported by a
$650,000 revolving credit agreement. The agreement provides an option to convert
up to $200,000 to a term loan. The agreement extends through June 2002, except
for $250,000 which extends through June 1998. The expiration date of $400,000 of
the agreement can be extended annually for one year to the June 30 next
following the expiration date. A commitment fee is due on the unused portion of
the credit facility and can range from 0.08% to 0.25%. As of February 28, 1998,
the commitment fee was 0.125% on $400,000 of the facility, and 0.08% on $250,000
of the facility. No borrowings are outstanding under this facility as of
February 28,1998. However, the amount available under this facility is reduced
by $153,872 of commercial paper issued at February 28, 1998.

The borrowings of the Corporation in Canada consist solely of commercial paper.
At February 28, 1998, commercial paper borrowings, classified as long-term, were
$75,247. The commercial paper borrowing arrangements up to $70,230 are supported
by a revolving credit agreement for that amount that extends through January
2000. The expiration date of the agreement can be extended for one year during
each of the next two years to the January 15 next following the expiration date.
A facility fee is due on the aggregate amount of the facility, and can range
from 0.07% to 0.25%. At February 28, 1998, the facility fee was 0.08%. No
borrowings are outstanding under this facility as of February 28,1998. However,
the amount available under this facility is reduced by $70,230 of commercial
paper issued at February 28,1998. Commercial paper borrowings in Canada up to an
additional $35,115 are supported by the revolving credit agreement in the United
States.

The Corporation's subsidiaries in the United Kingdom, Australia, France, Mexico
and South Africa have credit agreements permitting borrowings of up to $186,372.
At February 28, 1998, $121,562 is outstanding under these foreign revolving
credit facilities, of which $71,472 is classified as long-term.

All of the Corporation's revolving credit and term loan agreements provide for
various borrowing alternatives in their respective currencies with interest
rates generally ranging from 3.9% to 8.2% for amounts borrowed as of February
28, 1998.

At February 28, 1998 and 1997, debt due within one year consists of the
following:

<TABLE>
<CAPTION>
                                                                            1998                     1997
                                                                       ---------------         ---------------
<S>                                                                    <C>                     <C>            
         Current maturities of long-term debt                          $           695         $           436
         Foreign revolving credit facilities                                    46,505                    -
                                                                       ---------------         ---------------
           Aggregate current maturities                                         47,200                     436
         Notes payable                                                           3,585                   2,991
         Commercial paper                                                      148,855                 129,744
                                                                       ---------------         ---------------
                                                                       $       199,640         $       133,171
                                                                       ===============         ===============
</TABLE>



                                       30
<PAGE>   31


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE G - LONG AND SHORT-TERM DEBT (CONTINUED)


At February 28, 1998 and 1997, long-term debt consists of the following:

<TABLE>
<CAPTION>
                                                                            1998                     1997
                                                                       ---------------         ---------------
<S>                                                                    <C>                     <C>            
         Revolving credit, commercial paper,
           and term loan agreements                                    $       193,224         $       217,240
         Other                                                                   2,776                   2,835
                                                                       ---------------         ---------------
                                                                               196,000                 220,075
         Less current maturities                                                47,200                     436
                                                                       ---------------         ---------------
                                                                       $       148,800         $       219,639
                                                                       ===============         ===============
</TABLE>


Aggregate maturities of long-term debt are as follows:

<TABLE>
<S>                                                  <C>            
                          1999                       $        47,200
                          2000                                75,940
                          2001                                   530
                          2002                                71,032
                          2003                                    12
                          Thereafter                           1,286
                                                     ---------------
                                                     $       196,000
                                                     ===============
</TABLE>


At February 28, 1998 the Corporation had credit arrangements to support the
issuance of letters of credit in the amount of $97,023 with $25,260 of open
credits outstanding.

Interest paid on short-term and long-term debt was $22,735 in 1998, $29,914 in
1997 and $23,395 in 1996.

The weighted average interest rate on short-term borrowings outstanding was 5.8%
and 5.5% as of February 28, 1998 and 1997, respectively.



                                       31
<PAGE>   32


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE G - LONG AND SHORT-TERM DEBT (CONTINUED)


As of February 28, 1998, the Corporation's subsidiary in Australia has an
interest rate swap agreement for notional borrowings of $33,940 under which the
Corporation pays a fixed rate and receives a floating rate. The pay rate and
receive rate under this agreement are 5.1% and 5.0%, respectively. This
agreement matures October 3, 1999. The floating rate under the agreement is
based on the three-month Australian Bank Bill Rate. Net payments or receipts
under the agreement are recognized as an adjustment to interest expense. The
agreement was entered into with a major financial institution, and the
Corporation anticipates that the financial institution will satisfy its
obligations under the agreement. The Corporation guarantees payment of the
subsidiary's obligations under the swap agreement. No collateral is held in
relation to the agreement.


NOTE H - RETIREMENT PLANS

The Corporation has a non-contributory profit-sharing plan with a contributory
401(k) provision covering most of its United States employees. Contributions to
the profit-sharing plan were $23,850, $22,990 and $16,846 for 1998, 1997 and
1996, respectively. The Corporation matches a portion of 401(k) employee
contributions contingent upon meeting specified annual operating results goals.
The Corporation's matching contributions were $2,802, $2,698 and $2,760 for
1998, 1997 and 1996, respectively.

The Corporation also has several defined benefit and defined contribution
pension plans covering certain employees in foreign countries. The cost of these
plans was not material in any of the years presented. In the aggregate, the
actuarially computed plan benefit obligation was fully funded.


                                       32
<PAGE>   33


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE I - POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

The Corporation sponsors a defined benefit health care plan that provides
postretirement medical benefits to full-time United States employees who are age
65 or over at retirement with 15 or more years of service and who were hired on
or before December 31, 1991. In addition, for retirements on or after January 2,
1992 the retiree must have been continuously enrolled for health care for a
minimum of five years or since January 2, 1992. The plan is contributory, with
retiree contributions adjusted periodically, and contains other cost-sharing
features such as deductibles and coinsurance. The Corporation maintains a trust
for the payment of retiree health care benefits. This trust is funded at the
discretion of management.

The following table presents the plan's funded status at February 28, 1998 and
1997:

<TABLE>
<CAPTION>
                                                                                     1998                1997
                                                                                  -----------        -----------
         Accumulated postretirement benefit obligation:
<S>                                                                               <C>                <C>        
           Retirees                                                               $    30,271        $    22,821
           Fully eligible active plan participants                                      4,917              5,778
           Other active plan participants                                              28,489             22,728
                                                                                  -----------        -----------
              Accumulated postretirement benefit obligation                            63,677             51,327
         Plan assets, primarily listed stocks and bonds                               (39,760)           (32,358)
                                                                                  -----------        ------------

         Accumulated postretirement benefit obligation
           in excess of plan assets                                                    23,917             18,969
         Unrecognized net loss                                                        (13,314)            (5,546)
                                                                                  -----------        -----------
         Accrued postretirement benefit obligation                                $    10,603        $    13,423
                                                                                  ============       ===========
</TABLE>


The accrued postretirement benefit obligation is included in the other
liabilities financial statement caption.

Net periodic postretirement benefit cost includes the following components:

<TABLE>
<CAPTION>
                                                              1998                  1997             1996
                                                           -----------          ------------      ----------
<S>                                                        <C>                  <C>               <C>       
         Service cost                                      $     1,711          $      1,594      $    1,280
         Interest cost                                           4,282                 3,441           3,239
         Actual return on plan assets                           (4,717)               (2,379)         (2,864)
         Asset gain deferred                                     2,209                   274           1,193
         Amortization of loss                                      598                    53               -
                                                           -----------          ------------      ----------

                                                           $     4,083          $      2,983      $    2,848
                                                           ===========          ============      ==========
</TABLE>


                                       33
<PAGE>   34


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE I - OTHER POSTRETIREMENT BENEFITS (CONTINUED)

Assumptions used in the computations:

<TABLE>
<S>                                                                              <C>           <C>           <C>  
         Assumed discount rate                                                   7.25%         7.25%         7.25%
         Expected long-term rate of return on plan assets                         8.0%          8.0%          8.0%
</TABLE>


A 5% annual rate of increase in per capita cost of covered benefits was assumed.
This health care trend rate has a significant impact on the amounts reported.
For example, a 1% increase in the trend rate in each year would increase the
accumulated postretirement benefit obligation at February 28, 1998 by $10,900
and increase aggregate service and interest cost for the year by $1,140.


                                       34
<PAGE>   35


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE J - INCOME TAXES

Income (loss) before income taxes:

<TABLE>
<CAPTION>
                                                            1998                1997               1996
                                                       ---------------     --------------      --------------
<S>                                                    <C>                 <C>                 <C>          
United States                                          $      298,817      $     264,077       $     191,649
Foreign                                                        (6,380)            (9,747)            (16,640)
                                                       ---------------     --------------      --------------
                                                       $      292,437      $     254,330       $     175,009
                                                       ===============     ==============      =============
</TABLE>

Income taxes have been provided as follows:

<TABLE>
<CAPTION>
                                                            1998                1997               1996
                                                       ---------------     -------------       --------------
<S>                                                    <C>                 <C>                 <C>          
Current:
   Federal                                             $      107,135      $      71,582       $      94,094
   Foreign                                                     (6,873)               936              (1,045)
   State and local                                             21,318             14,400              14,917
                                                       ---------------     -------------       --------------
                                                              121,580             86,918             107,966
Deferred (principally federal)                                (19,227)               317             (48,092)
                                                       ---------------     -------------       --------------
                                                       $      102,353      $      87,235       $      59,874
                                                       ===============     =============       =============
</TABLE>


Significant components of the Corporation's deferred tax assets and liabilities
at February 28, 1998 and 1997 are as follows:

<TABLE>
<CAPTION>
                  Deferred tax assets:
                                                                                1998               1997
                                                                           -------------       -------------
<S>                                                                        <C>                 <C>          
                           Sales returns                                   $      39,152       $      34,643
                           Other                                                 121,464             109,345
                                                                           -------------       -------------
                                                                                 160,616             143,988
                           Valuation allowance                                   (13,362)            (11,515)
                                                                           -------------       -------------

                                    Total deferred tax assets                    147,254             132,473
                  Deferred tax liabilities:
                           Depreciation                                           44,694              46,005
                           Other                                                  24,775              28,980
                                                                           -------------       -------------

                                    Total deferred tax liabilities                69,469              74,985
                                                                           -------------       -------------

                  Net deferred tax assets                                  $      77,785       $      57,488
                                                                           =============       =============
</TABLE>


The increase in the valuation allowance was due to increases in net operating
loss carryforwards in the United Kingdom and Mexico.



                                       35
<PAGE>   36


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE J - INCOME TAXES (CONTINUED)

The statutory federal income tax rate and the effective income tax rate are
reconciled as follows:

<TABLE>
<CAPTION>
                                                            1998                1997                1996
                                                          --------           ---------             ------

<S>                                                         <C>                 <C>                 <C>  
Statutory rate                                              35.0%               35.0%               35.0%
State and local income taxes,
   net of federal tax benefit                                4.0                 3.9                 4.0
Asset impairment loss                                          -                   -                 1.8
Subsidiaries' losses without tax benefit                     0.7                 1.0                 1.8
Corporate-owned life insurance investments                  (3.4)               (4.3)              (10.6)
Other                                                       (1.3)               (1.3)                2.2
                                                          -------            --------            -------

Effective tax rate                                          35.0%               34.3%               34.2%
                                                          ========           =======             =======
</TABLE>


Income taxes paid were $101,261 in 1998, $99,391 in 1997 and $94,267 in 1996.

Deferred taxes have not been provided on approximately $53,779 of undistributed
earnings of foreign subsidiaries since substantially all of these earnings are
necessary to meet their business requirements. It is not practicable to
calculate the deferred taxes associated with these earnings, however, foreign
tax credits would be available to reduce federal income taxes in the event of
distribution. At February 28, 1998, the Corporation had approximately $58,692 of
foreign operating loss carryforwards, of which $31,328 have no expiration dates
and $27,364 have expiration dates ranging from 1999 through 2008.

The Internal Revenue Service is currently examining the Corporation's federal
income tax returns for the fiscal years ended 1993 through 1995 and, as part of
its Coordinated Issues Program, has made inquiries related to the Corporation's
corporate-owned life insurance programs. Although no adjustments to taxable
income have been proposed, the Corporation plans to fully contest any
assessments relative to corporate-owned life insurance.



                                       36
<PAGE>   37


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE K - COMMON SHARES AND STOCK OPTIONS

At February 28, 1998 and 1997, common shares authorized consisted of 93,800,000
Class A and 7,916,484 Class B shares. Class A shares have one vote per share and
Class B shares have ten votes per share. There is no public market for the Class
B common shares of the Corporation. Pursuant to the Corporation's Amended
Articles of Incorporation, a holder of Class B common shares may not transfer
such Class B common shares (except to permitted transferees, a group that
generally includes members of the holder's extended family, family trusts and
charities) unless such holder first offers such shares to the Corporation for
purchase at the most recent closing price for the Corporation's Class A common
shares. If the Corporation does not purchase such Class B common shares, the
holder must convert such shares, on a share for share basis, into Class A common
shares prior to any transfer.

Under the Corporation's Stock Option Plans, options to purchase Class A and
Class B shares are granted to directors, officers and other key employees at the
then-current market price. In general, subject to continuing employment, options
become exercisable commencing one year after date of grant in four annual
installments and expire over a period of not more than ten years from the date
of grant. The options granted to non-employee directors become exercisable in
six installments over five years. The options for certain Class B shares become
exercisable commencing one year after date of grant in ten equal annual
installments.

The Corporation has elected to follow Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" (APB 25) and related
Interpretations in accounting for its employee stock options because, as
discussed below, the alternative fair value accounting provided for under
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" (SFAS No. 123), requires use of option valuation models that were
not developed for use in valuing employee stock options. Under APB 25, because
the exercise price of the Corporation's employee stock options equals the market
price of the underlying stock on the date of grant, no compensation expense is
recognized.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123 and has been determined as if the Corporation had accounted for its
employee stock options issued subsequent to February 28, 1995 under the fair
value method of that Statement. The fair value for these options was estimated
at the date of grant using a Black-Scholes option pricing model.



                                       37
<PAGE>   38


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE K - COMMON SHARES AND STOCK OPTIONS (CONTINUED)

The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. In addition, option valuation models require the input of highly
subjective assumptions including the expected stock price volatility. Because
the Corporation's employee stock options have characteristics significantly
different from those of traded options, and because changes in the subjective
input assumptions can materially affect the fair value estimate, in management's
opinion, the existing models do not necessarily provide a reliable single
measure of the fair value of its employee stock options.

For purposes of pro forma disclosures, the estimated fair value of the options
is amortized to expense over the options' vesting period. The pro forma
information for stock options indicate decreases in net income of $4,931 in
1998, $2,347 in 1997 and $180 in 1996. The Corporation's pro forma information
and related assumptions under the Black-Scholes method follow:


<TABLE>
<CAPTION>
                                                            1998                1997               1996
                                                       --------------      -------------       -------------
<S>                                                    <C>                 <C>                 <C>          
Net income                                             $      185,153      $     164,748       $     114,955

Earnings per share                                     $         2.51      $        2.20       $        1.54

Earnings per share - diluted                           $         2.48      $        2.19       $        1.53


Assumptions:
     Risk-free interest rate                                      6.1%              6.4%               5.7%
     Dividend yield                                               2.0%              2.4%               2.3%
     Expected stock volatility                                   0.26              0.25               0.27
     Expected life in years                                       5.6               4.6                4.6
</TABLE>



                                       38
<PAGE>   39


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE K - COMMON SHARES AND STOCK OPTIONS (CONTINUED)

Stock option transactions and prices are summarized as follow:


<TABLE>
<CAPTION>
                                           Number of Options                           Options Price Range Per Share
                                           -----------------                           -----------------------------
                                       Class A           Class B                    Class A                      Class B
                                       -------           -------                    -------                      -------
<S>                                     <C>               <C>              <C>             <C>            <C>           <C>
Options outstanding
   March 1, 1995                        1,826,965         770,090          $     6.75  -   $  31.25       $   7.16  -   $  26.75
         Granted                          105,291           6,000               25.75  -      31.63               28.13
         Exercised                       (417,959)        (36,000)               7.16  -      30.88               19.25
         Cancelled                        (47,300)          -
                                        ---------       ---------
                                        1,466,997         740,090          $     6.75  -   $  31.63       $   7.16  -   $  28.13


                                                                                  Weighted-Average Exercise Price Per Share
                                                                                  -----------------------------------------
Options outstanding
   February 29, 1996                    1,466,997         740,090                 $     20.29                  $  11.01
         Granted                          891,595         215,922                       27.29                     27.32
         Exercised                       (317,409)        (43,500)                      18.10                     19.31
         Cancelled                        (84,800)          -                           27.13                       -
                                        ---------       ---------



Options outstanding
   February 28, 1997                    1,956,383         912,512                 $     23.57                  $  14.42
         Granted                        1,453,677         470,000                       30.45                     29.50
         Exercised                       (616,675)        (33,500)                      21.14                     19.85
         Cancelled                       (182,250)          -                           28.96                       -
                                        ---------       ---------


Options outstanding
   February 28, 1998                    2,611,135       1,349,012                 $     27.58                 $   19.54
                                        =========       =========


Options exercisable at February 28:

         1998                           1,077,035         902,262                 $     24.42                 $   14.84
         1997                           1,169,083         689,762                       20.90                     12.79
</TABLE>


Exercise prices for options outstanding as of February 28, 1998 ranged from
$7.16 to $44.50. The weighted average remaining contractual life of those
options is 6.7 years.


                                       39
<PAGE>   40


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE L - LONG-TERM LEASES

The Corporation is committed under noncancelable operating leases for commercial
properties (certain of which have been subleased) and equipment, terms of which
are generally less than 25 years. Rental expense under operating leases for the
years ended February 28 or 29, 1998, 1997 and 1996 follows:

<TABLE>
<CAPTION>
                                       1998                1997               1996
                                  --------------      -------------       -------------

<S>                               <C>                 <C>                 <C>          
Gross rentals                     $       57,320      $      59,228       $      61,198
Less sublease rentals                      4,985              7,423               7,876
                                  --------------      -------------       -------------
   Net rental expense             $       52,335      $      51,805       $      53,322
                                  ==============      =============       =============
</TABLE>



At February 28, 1998, future minimum rental payments for noncancelable operating
leases, net of aggregate future minimum noncancelable sublease rentals, follow:

<TABLE>
<S>                                                                        <C>          
         Gross Rentals:
              1999                                                         $      44,609
              2000                                                                39,849
              2001                                                                35,491
              2002                                                                29,952
              2003                                                                24,389
              Later years                                                         61,554
                                                                           -------------
                                                                                 235,844
         Sublease rentals                                                        (17,826)
                                                                           --------------
         Net rentals                                                       $     218,018
                                                                           =============
</TABLE>


                                       40
<PAGE>   41


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE M - BUSINESS SEGMENT INFORMATION

The Corporation operates predominantly in a single industry: the design,
manufacture and sale of greeting cards and other social expression products.
While the Corporation offers a wide range of items for sale, many of them are
manufactured at common production facilities and marketed by a common sales
force. The Corporation's products are sold primarily to drug stores, mass
merchandisers, supermarkets and card and gift stores.

In addition to its North American operations, which include the United States
and Canada, the Corporation has subsidiaries in Europe, Australia, New Zealand,
Mexico and South Africa.

Revenue transfers between geographic areas and other intergeographic
eliminations are not material. The Corporation does not derive more than 10% of
its total revenue from any individual customer, government agency or export
sales. Operating profit (loss) by geographic segment is revenue less operating
costs, excluding interest and income taxes.

Segment information by geographic area for the years ended February 28 or 29,
1998, 1997 and 1996 follows:

<TABLE>
<CAPTION>
                                                               North               Other
                                                              America             Foreign          Consolidated
                                                          ---------------    ----------------    ---------------
1998
- ----
<S>                                                       <C>                <C>                 <C>            
Total revenue                                             $     2,041,268    $        170,846    $     2,212,114

Operating profit before non-recurring gain                        283,459               9,845            293,304
Non-recurring gain                                                 22,125              -                  22,125
                                                          ---------------    ----------------    ---------------
Operating profit                                                  305,584               9,845            315,429
Total assets excluding
   cash and equivalents                                         1,883,244             215,025          2,098,269

1997
- ----
Total revenue                                             $     2,009,455    $        162,843    $     2,172,298
Operating profit                                                  279,212               5,867            285,079
Total assets excluding
   cash and equivalents                                         1,870,569             229,501          2,100,070

1996
- ----
Total revenue                                             $     1,907,942    $        104,012    $     2,011,954
Operating profit (loss) before
   non-recurring charge                                           257,667              (6,307)           251,360
Non-recurring charge                                              (49,432)             (2,629)           (52,061)
                                                          ----------------   -----------------   ----------------
Operating profit (loss)                                           208,235              (8,936)           199,299
Total assets excluding
   cash and equivalents                                         1,744,465             231,237          1,975,702
</TABLE>



                                       41
<PAGE>   42


QUARTERLY RESULTS OF OPERATIONS
- -------------------------------
(Unaudited)
Thousands of dollars except per share amounts

The following is a summary of the unaudited quarterly results of operations for
the years ended February 28, 1998 and 1997.


<TABLE>
<CAPTION>
                                                                                 Quarter Ended
                                                     --------------------------------------------------------------------
                                                         May 31          August 31        November 30         February 28
                                                     -------------       ---------        -----------         -----------

<S>                                                  <C>               <C>              <C>                 <C>          
Fiscal 1998
- -----------
   Net sales                                         $     475,059     $     484,742    $     639,655       $     599,309
   Total revenue                                           477,336           486,966          642,777             605,035
   Gross profit                                            313,585           296,806          397,324             400,362
   Non-recurring gain                                        -                22,125            -                   -
   Net income                                               30,259            26,097           79,038              54,690
   Earnings per share                                          .40               .35             1.07                 .76
   Earnings per share - assuming dilution                      .40               .35             1.05                 .75


Fiscal 1997
- -----------
   Net sales                                         $     438,212     $     466,536    $     647,723       $     608,618
   Total revenue                                           440,127           469,024          651,074             612,073
   Gross profit                                            283,545           278,277          397,568             396,575
   Net income                                               27,772            11,429           74,597              53,297
   Earnings per share                                          .37               .15             1.00                 .71
   Earnings per share - assuming dilution                      .37               .15              .99                 .71
</TABLE>



                                       42
<PAGE>   43





                         Report of Independent Auditors


Board of Directors and Shareholders
American Greetings Corporation

We have audited the accompanying consolidated statements of financial position
of American Greetings Corporation as of February 28, 1998 and 1997, and the
related consolidated statements of income, shareholders' equity, and cash flows
for each of the three years in the period ended February 28, 1998. Our audits
also included the financial statement schedule listed in the Index at Item
14(a)3. These financial statements and schedule are the responsibility of the
Corporation's management. Our responsibility is to express an opinion on these
financial statements and schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of American Greetings
Corporation as of February 28, 1998 and 1997, and the consolidated results of
their operations and their cash flows for each of the three years in the period
ended February 28, 1998, in conformity with generally accepted accounting
principles. Also, in our opinion, the related financial statement schedule, when
considered in relation to the basic financial statements taken as a whole,
presents fairly, in all material respects, the information set forth therein.

As discussed in Note B to the consolidated financial statements, in 1996 the
Corporation adopted the provisions of Statement of Financial Accounting
Standards No. 121, Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of.

                                        /s/ Ernst & Young LLP

Cleveland, Ohio
March 26, 1998



                                       43
<PAGE>   44


Item 9.   Changes in and Disagreements with Accountants on Accounting and 
          Financial Disclosure

           There were no disagreements with the Corporation's independent
auditors on accounting or financial disclosure matters within the three year
period ended February 28, 1998, or in any period subsequent to such date.


                                    PART III

           The Corporation hereby incorporates by reference the information
called for by Part III of Form 10-K from the Corporation's Notice of Annual
Meeting of Shareholders to be held June 26, 1998, and related Proxy Statement
filed with the Securities and Exchange Commission on May 13, 1998.


                             (Next item is Part IV)


                                       44
<PAGE>   45


                                     PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K

           1.       Financial Statements
                    --------------------
                    Included in Part II of this report:

                           Consolidated Statement of Income -
                           Years ended February 28 or 29, 1998, 1997 and 1996

                           Consolidated Statement of Financial Position -
                           February 28, 1998 and 1997

                           Consolidated Statement of Cash Flows -
                           Years ended February 28 or 29, 1998, 1997 and 1996

                           Consolidated Statement of Shareholders' Equity -
                           Years ended February 28 or 29, 1998, 1997 and 1996

                           Notes to Consolidated Financial Statements -
                           Years ended February 28 or 29, 1998, 1997 and 1996

                           Quarterly Results of Operations (Unaudited)

                           Report of Ernst & Young LLP, Independent Auditors

           2.       Exhibits required by Item 601 of Regulation S-K:
                    ------------------------------------------------

              (3)          Articles of Incorporation and By-laws

                           (i)      Amended Articles of Incorporation of the 
                                    Registrant

                                    This Exhibit has been previously filed as an
                                    Exhibit to the Registrant's Form S-3
                                    Registration Statement (Registration No.
                                    33-50255) filed on September 15, 1993, and
                                    is incorporated herein by reference.

                           (ii)     Amended Regulations of the Registrant

                                    This Exhibit has been previously filed as an
                                    Exhibit to the Amendment No. 1 to the
                                    Registrant's Form S-3 Registration Statement
                                    Registration No. 33-39726) filed on May 17,
                                    1991, and is incorporated herein by
                                    reference.



                                       45
<PAGE>   46


                               PART IV - Continued

              (10)         Material Contracts
                   (i) (A)    (i)     Officers' contracts *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                             (ii)     Employment Agreement with Edward 
                                      Fruchtenbaum, dated January 1, 1998 *

                   (ii) (A)   (i)     Shareholders Agreement dated November 19, 
                                      1984*

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                             (ii)     Executive Bonus Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                            (iii)     Executive Incentive Compensation Plan (as 
                                      Amended and Restated as at March 6, 1989)*

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                             (iv)     Executive Deferred Compensation Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the Fiscal Year ended
                                      February 28, 1993, and is incorporated
                                      herein by reference.


                                       46
<PAGE>   47


                               PART IV - Continued

                              (v)     1982 Incentive Stock Option Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      2-84911) dated July 1, 1983, and is
                                      incorporated herein by reference.

                             (vi)     1985 Incentive Stock Option Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      33-975) dated November 7, 1985, and is
                                      incorporated herein by reference.

                            (vii)     Supplemental Executive Retirement Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the Fiscal Year ended
                                      February 28, 1993, and is incorporated
                                      herein by reference.

                           (viii)     1987 Class B Stock Option Plan

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      33-16180) dated July 31, 1987, and is
                                      incorporated herein by reference.
 
                             (ix)     Stock Option Agreement with Morry Weiss 
                                      dated January 25,1988 *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                              (x)     Loan Agreement with Edward Fruchtenbaum 
                                      dated March 1,1990 *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                             (xi)     1992 Stock Option Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      33-58582) dated February 22,1993, and is
                                      incorporated herein by reference.


                                       47
<PAGE>   48


                               PART IV - Continued

                            (xii)     CEO/COO Compensation Plans *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the Fiscal Year ended
                                      February 28,1995, and is incorporated
                                      herein by reference.

                           (xiii)     1995 Director Stock Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      33-61037) dated July 14, 1995, and is
                                      incorporated herein by reference.

                            (xiv)     1996 Employee Stock Option Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form S-8
                                      Registration Statement (Registration No.
                                      33-08123) dated July 15, 1996, and is
                                      incorporated herein by reference.
  
                             (xv)     1997 Equity and Performance Incentive 
                                      Plan *

                                      This Exhibit has been previously filed as
                                      an Exhibit to the Registrant's Form 10-K
                                      Annual Report for the fiscal year ended
                                      February 28, 1997, and is incorporated
                                      herein by reference.

                   (iii)(A)   (i)     Agreement to defer stock option gains with
                                      Morry Weiss dated December 15, 1997 *

                  (21)       Subsidiaries of the Registrant

                  (23)       Consent of Independent Auditors

                  (27)       Financial Data Schedule

                  Executive Compensation Plans and Arrangements

                             The Corporation's executive compensation plans and
                             arrangements are listed under Exhibit 10 hereof and
                             marked by an asterisk (*).

                  (b)        Reports on Form 8-K

                             None

                  (c)        Exhibits listed in Item 14(a) 3. are included 
                             herein or incorporated herein by reference.


                                       48
<PAGE>   49


                               PART IV - Continued

                  (d)        Financial Statement Schedules
                             The response to this portion of Item 14 is
                             submitted below.

           3.       Financial Statement Schedules
                    -----------------------------
  
                    Included in Part IV of the report:

                    Schedule II - Valuation and Qualifying Accounts


         All other schedules for which provision is made in the applicable
         accounting regulations of the Securities and Exchange Commission are
         not required under the related instructions or are inapplicable, and
         therefore have been omitted.


                                       49
<PAGE>   50


                               PART IV - Continued

                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.



                                             AMERICAN GREETINGS CORPORATION
                                             ------------------------------
                                                       (Registrant)



Date:    May 14, 1998                      By:        /s/ Jon Groetzinger, Jr.
       --------------                           ------------------------------
                                                Jon Groetzinger, Jr.
                                                Secretary


                                       50
<PAGE>   51


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the Registrant and
in the capacities and on the dates indicated:



<TABLE>
<CAPTION>
              SIGNATURE                                                 TITLE                                    DATE
              ---------                                                 -----                                    ----
<S>                                                           <C>                                           <C>
     /s/ Irving I. Stone                                      Founder - Chairman;                    )
- --------------------------------------------                  Chairman of the                        )
Irving I. Stone                                               Executive Committee;                   )
                                                              Director                               )
                                                                                                     )
                                                                                                     )
     /s/ Morry Weiss                                          Chairman of the Board;                 )
- --------------------------------------------                  Chief Executive Officer;               )
Morry Weiss                                                   Director                               )
                                                                                                     )
                                                                                                     )
     /s/ Edward Fruchtenbaum                                  President;                             )
- --------------------------------------------                  Chief Operating Officer;               )
Edward Fruchtenbaum                                           Director                               )
                                                                                                     )
                                                                                                     )
     /s/ Scott S. Cowen                                       Director                               )      May 14, 1998
- --------------------------------------------                                                         )
Scott S. Cowen                                                                                       )
                                                                                                     )
     /s/ Herbert H. Jacobs                                    Director                               )
- --------------------------------------------                                                         )
Herbert H. Jacobs                                                                                    )
                                                                                                     )
     /s/ Albert B. Ratner                                     Director                               )
- --------------------------------------------                                                         )
Albert B. Ratner                                                                                     )
                                                                                                     )
     /s/ Harry H. Stone                                       Director                               )
- --------------------------------------------                                                         )
Harry H. Stone                                                                                       )
                                                                                                     )
     /s/ Jeanette S. Wagner                                   Director                               )
- --------------------------------------------                                                         )
Jeanette S. Wagner                                                                                   )
                                                                                                     )
     /s/ Milton A. Wolf                                       Director                               )
- --------------------------------------------                                                         )
Milton A. Wolf                                                                                       )
                                                                                                     )
     /s/ William S. Meyer                                     Senior Vice President;                 )
- --------------------------------------------                  Chief Financial Officer                )
William S. Meyer                                              (principal financial officer)          )
                                                                                                     )
                                                                                                     )
     /s/ Patricia L. Ripple                                   Vice President;                        )
- --------------------------------------------                  Corporate Controller                   )
Patricia L. Ripple                                            (principal accounting officer)         )
                                                                                                     )
</TABLE>



                                       51


<PAGE>   52

                SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                AMERICAN GREETINGS CORPORATION AND SUBSIDIARIES
                                     (000)

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
            COLUMN A                      COLUMN B                  COLUMN C                    COLUMN D             COLUMN E
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                   ADDITIONS
                                                        -----------------------------------
                                           Balance            (1)               (2)                                   Balance
          Description                   at Beginning   Charged to Costs   Charged to Other   Deductions-Describe      at End
                                          of Period       and Expense     Accounts-Describe                          of Period
- ------------------------------------------------------------------------------------------------------------------------------------



<S>                                      <C>              <C>               <C>                 <C>                  <C>       
Year ended February 28, 1998:
  Deduction from asset account:
    Allowance for doubtful accounts      $   15,264       $   11,585        $  (1,119) (A)      $   10,069  (B)      $   15,661
                                         ==========       ==========        =========           ==========           ==========
    Allowance for sales returns          $  121,856       $  337,320        $  (1,040) (A)      $  322,552  (C)      $  135,584
                                         ==========       ==========        =========           ==========           ==========
    Allowance for other assets           $   16,400       $        0        $       0           $        0           $   16,400
                                         ==========       ==========        =========           ==========           ==========
Year ended February 28, 1997:
  Deduction from asset account:
    Allowance for doubtful accounts      $   16,214       $    8,210        $     113  (A)      $    9,273  (B)      $   15,264
                                         ==========       ==========        =========           ==========           ==========
    Allowance for sales returns          $  141,412       $  306,755        $     164  (A)      $  326,475  (C)      $  121,856
                                         ==========       ==========        =========           ==========           ==========
    Allowance for other assets           $   16,400       $        0        $       0           $        0           $   16,400
                                         ==========       ==========        =========           ==========           ==========
Year ended February 29, 1996:
  Deduction from asset account:
    Allowance for doubtful accounts      $   14,968       $   13,905        $     367  (A)      $   13,026  (B)      $   16,214
                                         ==========       ==========        =========           ==========           ==========
    Allowance for sales returns          $  102,004       $  321,693        $     238  (A)      $  282,523  (C)      $  141,412
                                         ==========       ==========        =========           ==========           ==========
    Allowance for other assets           $    5,000       $   11,400        $       0           $        0           $   16,400
                                         ==========       ==========        =========           ==========           ==========
</TABLE>



Note A: Includes translation adjustment on foreign subsidiary balances; business
        unit disposals for the year ended February 28, 1998 of $1,064 allowance 
        for doubtful accounts and $392 allowance for sales returns; and other 
        minor reclasses and adjustments.
Note B: Accounts charged off, less recoveries.
Note C: Sales returns charged to the allowance account for actual returns for 
        the year.









<PAGE>   1
                                                                    10(i)(A)(ii)


                                                                    CONFIDENTIAL



                              EMPLOYMENT AGREEMENT


         This Agreement ("Agreement") is made this _________ day of
______________ 1997, between Edward Fruchtenbaum ("Fruchtenbaum") and American
Greetings Corporation ("AG" or "Company").

         In consideration of the mutual promises contained herein, the parties
agree as follows:

         1. POSITION: Fruchtenbaum is employed by AG as the Company's President
and Chief Operating Officer. Fruchtenbaum will perform any and all duties
commensurate with those positions.

         2. TERM: This Agreement will be in effect for "rolling" three (3) year
terms commencing March 1, 1997; successive three (3) year terms will commence on
March 2, 1997, and on each day thereafter, and will terminate three (3) years
from each commencement date.

         3. TERMINATION: It is understood that Fruchtenbaum's employment with
AG, whether pursuant to this Agreement or otherwise, is terminable at-will, and
may be terminated by either party at any time for any reason or for no reason.
This Agreement will end on the date that Fruchtenbaum ends his employment with
AG ("Termination Date"). Unless he voluntarily resigns, Fruchtenbaum will
continue to receive compensation pursuant to paragraph 4.a. below, at the then
current rate, for three (3) years after the Termination Date. As of the
Termination Date, Fruchtenbaum will no longer be an employee of AG and will not
be entitled to or receive any benefits or privileges of employment, except for
those provided herein and those post-employment benefits generally afforded such
former employees under AG's then current policies and procedures.

         4. COMPENSATION: During the term of this Agreement, in addition to the
other regular benefits offered to Executive Officers (as designated by the AG
Board of Directors or otherwise), including but not limited to, the profit
sharing, 401(k), stock option and supplemental executive retirement plans,
health benefits and life insurance, Fruchtenbaum will receive the following
salary and benefits:

                  a. Beginning on March 1,1997, Fruchtenbaum will be paid an
annual base salary of $455,000, less payroll taxes and other withholdings as
required by law ("Base Salary"). Such Base Salary will be reviewed at or around
the end of each AG fiscal year thereafter and at that time may be increased at
the discretion of the AG Board of Directors. Unless Fruchtenbaum voluntarily
resigns, the then current Base Salary will be paid for three years from the
Termination Date, but Fruchtenbaum will not be eligible for bonuses under
subparagraphs 4.b., 4.c. or 4.e. below. If Fruchtenbaum voluntarily resigns,


<PAGE>   2


                                                                    CONFIDENTIAL


he will receive no further Base Salary or bonuses under subparagraphs 4.b., 4.c.
or 4.e. below after the Termination Date.

                  b. For each AG fiscal year, March 1 through February 28
("Fiscal Year") in which AG pays its officers and certain key employees a cash
bonus pursuant to the Company's regular Executive Incentive Compensation Plan,
Fruchtenbaum will receive such a bonus based upon a target bonus of 40% of his
then current annual Base Salary.

                  c. Fruchtenbaum shall further be eligible to receive a cash
bonus, if and when paid, under the terms of AG's current three year Special
Bonus Plan or other future long-term executive incentive compensation plans for
officers and certain key employees, in accordance with its/their terms. If the
Special Bonus Plan is not renewed or a similar plan is not instituted at the end
of the current three year Special Bonus Plan period, AG agrees to promptly
review, but not necessarily act upon, the need for such a bonus as an element of
Fruchtenbaum's compensation package.

                  d. 1. On February 28,1993, AG granted Fruchtenbaum 29,000
Class A Shares of AG Common Stock (after adjustment for the September 1993 stock
split) (the "1993 Grant"). Fruchtenbaum has a vested ownership in 23,000 shares
of the 1993 Grant; and 6,000 shares are not vested.

                  d. 2. On February 29,1996, AG granted Fruchtenbaum 30,000
Class A Shares of AG Common Stock (the "1996 Grant"). The 1996 Grant was
subsequently reduced to 26,000 shares when AG failed to attain its profit goal
for the fiscal year ending February 26,1996. Fruchtenbaum has a vested ownership
in 6,000 shares of the 1996 Grant; and 20,000 shares are not vested.

                  d. 3. The vesting schedules for the 1993 Grant and 1996 Grant
are hereby waived as to all shares that are not vested. The 26,000 granted but
not yet vested shares shall vest upon the earlier of (1) Fruchtenbaum's
retirement, which is defined as the voluntary cessation of all regular,
compensated employment in the greeting card industry, or similar self
employment, after Fruchtenbaum attains age 60, provided AG receives at least 12
months written notice in advance of the retirement date; (2) Fruchtenbaum's
death; (3) Fruchtenbaum's permanent disability, which is defined in subparagraph
4.d.5.(vii); or (4) termination of employment by AG.

                  d. 4. AG will provide Fruchtenbaum with certain registration
rights in connection with the 1993 Grant and 1996 Grant.

                  d. 5. The following shall apply to Shares granted pursuant to
subparagraphs 4.d.1 and 4.d.2.:

                  i) Declared dividends will be paid on only vested Shares.

                 ii) Voting rights will be exercisable on only vested Shares.



                                      -2-



<PAGE>   3

                                                                    CONFIDENTIAL

         iii) Subject to applicable state and federal law, including but not
limited to Section 16 of the Securities Act of 1934, Shares may be sold or
otherwise disposed of at any time on or after they have vested.

         iv) If Fruchtenbaum voluntarily resigns his employment with AG, all
Shares that have been granted, but not vested, will be forfeited as of the
effective date of such resignation.

         v) If Fruchtenbaum retires or AG terminates Fruchtenbaum's employment,
any Shares that have been granted but have not vested as of the date that
Fruchtenbaum retires or AG mails or delivers written notice of termination to
Fruchtenbaum, as the case may be ("Notice Date"), shall vest as of the Notice
Date.

         vi) If during the term of this Agreement Fruchtenbaum dies and his
death is not the result of suicide, all Shares that have been granted hereunder
will upon his death immediately vest in favor of his estate.

         vii) If during the term of this Agreement Fruchtenbaum becomes totally
and permanently disabled, as determined by AG's then current disability
insurance carrier, and such disability is not self-inflicted ("Disability
Date"), all Shares that have been granted hereunder will immediately vest on the
Disability Date. The Shares Fruchtenbaum is entitled to receive under this
subparagraph (4.d.5.vii) are in addition to any and all disability benefits he
would otherwise be entitled to receive as an AG Executive Officer.

         d. 6. The number of shares referred to in paragraph 4.d.3. above, will
be adjusted to reflect any future adjustments in the price and in the number or
kind of shares resulting from (a) any stock dividend, stock split, combination
of shares, recapitalisation or other change in the capital structure of AG, (b)
any merger, consolidation, separation, reorganization or partial or complete
liquidation, or (c) any other corporate transaction or event having an effect
similar to any of the foregoing.

         e. In lieu of any additional stock grants provided under the previous
employment of May 18, 1992, as amended, Fruchtenbaum shall be eligible to
receive a cash bonus, less payroll taxes and withholdings required by law,
payable on or before April 15,1998, and annually thereafter on April 15. The
amount of the cash bonus shall be equal to the number of shares set forth in (1)
below multiplied by the price per share set forth in (2) below:

                  (1) Number of shares: 10,000 shares; except the number shall
be reduced to 6,000 shares if AG as a whole has not attained its profit goal for
the fiscal year just ended.

                  (2) Price per share: the closing price of AG Class A Common
Stock on March 1 of the current year. If no closing price is established on
March 1, the price for the next date thereafter on which a closing price is
established shall be used.



                                      -3-
<PAGE>   4


                                                                    CONFIDENTIAL

                  f. During the term of this Agreement, Fruchtenbaum shall own
at least 30,000 shares of AG Common Stock, which may be in the form of either
vested or unvested shares.

         5. CONFIDENTIAL AND TRADE SECRET INFORMATION: Fruchtenbaum acknowledges
that in the course of his employment with AG he has and will have access to
confidential information and trade secrets ("Confidential Information"), misuse
or disclosure of which would adversely affect AG's business. Fruchtenbaum agrees
that he will not, either during his employment with AG or at any time
thereafter, use for himself or others, or disclose or convey to others (except
as is necessary in the ordinary course of his employment) any of AG's
Confidential Information. Confidential Information shall include documents so
marked, as well as any other information, oral or written, which a reasonable
person would believe to be confidential to or a trade secret of AG. This
paragraph shall not prohibit disclosure of information which has become public,
unless it became public through Fruchtenbaum's breach of this Agreement.

         6. NON-COMPETITION: In consideration of AG's agreement to employ
Fruchtenbaum under the terms of this Agreement, Fruchtenbaum agrees that he will
not for the following periods engage anywhere in the United States or Canada,
directly or indirectly, in any business activities, either as principal, agent
or consultant or through any corporation, firm or organization in which he may
be an officer, director, employee, substantial shareholder, partner, member or
be otherwise affiliated that are in competition with AG's businesses at such
time: (i) for the period of his employment hereunder; (ii) if Fruchtenbaum
voluntarily resigns his employment with AG or retires, for three (3) years
thereafter; or (iii) if AG terminates Fruchtenbaum's employment with AG, for
three (3) years thereafter.

         7. CONFLICT OF INTEREST: Fruchtenbaum represents and warrants that he
has no interest or obligation that is inconsistent with or in conflict with this
Agreement or that would prevent, limit or impair his performance of any part of
this Agreement.

         8.       MISCELLANEOUS:
                  
                  a. This Agreement constitutes the entire understanding between
Fruchtenbaum and AG relating to the subject matter contained herein and this
Agreement supersedes any previous oral or written agreement(s) and
understandings. This Agreement may not be changed, modified, or altered without
the express written consent of Fruchtenbaum and AG.

                  b. Either party's failure to insist upon strict adherence to
any term of this Agreement on any occasion shall not be considered a waiver or
deprive the other party of his/its rights thereafter to insist upon strict
adherence to that term or any other term of this Agreement.

                  c. If any part or section of this Agreement is found to be
contrary to law or unenforceable, the remainder shall remain in force and
effect.



                                      -4-



<PAGE>   5

                                                                    CONFIDENTIAL


                  d. This Agreement will be governed by and construed in
accordance with the law of the State of Ohio. Any disputes that cannot be
resolved amicably shall be resolved by binding arbitration in Cleveland in
accordance with the applicable rules of the Center for Public Resources, or if
the Center for Public Resources' facilities are not available, the rules of the
American Arbitration Association.

                  e. Upon Fruchtenbaum's termination, regardless of the reason,
Fruchtenbaum will promptly surrender to AG any of its property in Fruchtenbaum's
possession including, but not limited to, all correspondence, memoranda, notes,
records, reports, plans, computer printouts, reproductions, slides, and any
other papers or items, and copies of papers and other items, received or made by
Fruchtenbaum in connection with his employment with AG.

         9. REVIEW BY ADVISORS. Fruchtenbaum acknowledges that he has had ample
opportunity to consult with his legal and financial advisors, has carefully
considered this Agreement, and fully understands its provisions. He has not
relied on any other representations or statements, written or oral.

         10. SURVIVAL. he following paragraphs shall survive the expiration or
termination of this A em n: 3. 4.a.; 4.d.3.; 4.d.4.; 4.d.5.; 4.d.6.; 5.; 6.; 7.;
8.d.; and 8.e.


AMERICAN GREETINGS CORPORATION          EDWARD FRUCHTENBAUM


BY: /s/ Morry Weiss                     /s/ Edward Fruchtenbaum
   -------------------------------      -----------------------------------
NAME:
      ----------------------------
TITLE:                                  DATE: 1/5/98
      ----------------------------           ------------------------------
DATE:
      ----------------------------






                                      -5-


<PAGE>   1

                                                                   10(iii)(A)(i)


                         AMERICAN GREETINGS CORPORATION

                     Agreement to Defer Stock Option Gains
                     -------------------------------------

         THIS AGREEMENT TO DEFER STOCK OPTION GAINS (this "Agreement") dated
December 15, 1997 between American Greetings Corporation (the "Company") and
Morry Weiss (the "Optionee"),

                                  WITNESSETH:

         WHEREAS, the Board of Directors of the Company (the "Board") awarded
the Optionee on January 25, 1988 options under which the Optionee has the right
to purchase 510,000 Class B Common Shares of the Company (the "Option");

         WHEREAS, pursuant to the terms of the Stock Option Agreement entered
into between the Company and the Optionee to evidence the Option (the "Option
Agreement"), the Optionee currently has the right to exercise the Option in full
for cash or, subject to approval by the Board, by delivery of Common Shares of
either class of the Company ("Common Shares"); and

         WHEREAS, the Optionee desires to waive certain rights under the Option
Agreement in consideration for deferral of delivery of certain of the Common
Shares issuable upon exercise of the Option.

         NOW THEREFORE, in consideration of the promises herein set forth and
other good and valuable consideration had and received, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto hereby agree as
follows:

                            ARTICLE I - DEFINITIONS

         The following words and phrases when used in this Agreement shall have
the following meanings:

         1.       "ADMINISTRATOR" shall mean the Compensation Committee of the
                  Board or such other person or persons as designated by the
                  Board.

         2.       "BENEFICIARY" shall mean the person(s) to whom the Optionee's
                  Account (as defined herein) is payable upon his death. The
                  Optionee may, by written instrument delivered to the
                  Administrator during the Optionee's lifetime, designate one or
                  more primary and contingent Beneficiaries to receive amounts
                  payable from his Account following his death and may designate
                  the proportions in which such Beneficiaries are to receive
                  such payment. The Optionee may change such designation from
                  time to time, and the last written designation filed with the
                  Administrator prior to the Optionee's death shall control. If
                  the Optionee fails to specifically designate a Beneficiary or
                  if no designated Beneficiary survives the Optionee, payment
                  shall be made by the Administrator to the Optionee's estate.


<PAGE>   2


         3.       "CHANGE IN CONTROL" shall mean (a) a filing pursuant to any
                  federal or state law in connection with any tender offer for
                  shares of the Company (other than a tender offer by the
                  Company), (b) the signing of any agreement for the merger or
                  consolidation of the Company with another corporation or for
                  the sale of all or substantially all of the assets of the
                  Company, (c) the adoption of any resolution of reorganization
                  or dissolution of the Company by the shareholders, (d) any
                  other event or series of events, which, in the opinion of the
                  Board, will or is likely to, if carried out, result in a
                  change in control of the Company, or (e) if, during any period
                  of two consecutive years, individuals who at the beginning of
                  such period constituted the Board cease for any reason to
                  constitute a majority thereof (unless the election, or the
                  nomination for election by the Company's shareholders, of each
                  Director of the Company first elected during such period was
                  approved by a vote of at least two-thirds of the Directors
                  then still in office who were Directors of the Company at the
                  beginning of any such period).

         4.       "CODE" shall mean the Internal Revenue Code of 1986 as
                  amended.

         5.       "DISABILITY" shall mean a physical or mental condition of the
                  Optionee resulting from a bodily injury, disease, or mental
                  disorder which renders him incapable of continuing in the
                  employment of the Company. Such Disability shall be determined
                  by the Administrator based upon appropriate medical evidence
                  and examination.

                              ARTICLE II - WAIVER

         The Optionee irrevocably waives his rights under the Option Agreement
to (1) exercise the Option for cash at any time and (2) exercise the Option in
any manner during the period commencing on the date hereof and ending at
midnight, Cleveland time on April 24, 1998; provided, however, that such waiver
shall be null and void in the event that during such period (a) the Optionee's
employment is terminated by the Company, (b) the Optionee's employment
terminates as a result of his death or Disability, or (c) there is a Change in
Control of the Company.

                             ARTICLE III - DEFERRAL

         The Optionee irrevocably elects that if he shall exercise the Option,
in whole or in part, after the expiration of the period referred to in Article
II hereof:

         1.       Payment of the exercise price for the portion of the Option
                  being exercised shall be made in Common Shares which the
                  Optionee owned for at least 6 months prior to the exercise
                  date.

         2.       As soon as practicable following exercise of the Option, the
                  Company shall deliver to the Optionee a number of Common
                  Shares covered by the Option equal to the number of Common
                  Shares which were surrendered by the Optionee in payment of
                  the exercise price.


                                       2
<PAGE>   3

         3.       The delivery of the balance of the Common Shares issuable upon
                  such exercise (the "Gain Shares") shall be deferred until
                  April 25, 2001, (the "Deferral Period"), subject to and in
                  accordance with Articles IV and V hereof. Notwithstanding the
                  foregoing, the Deferral Period specified in the preceding
                  sentence may (subject to approval by the Administrator) be
                  extended (with respect to all or a specified portion of the
                  Gain Shares) at the election of the Optionee; provided,
                  however, that (a) any such election must be made in writing
                  (in accordance with rules established by the Administrator) at
                  least six (6) months prior to the expiration of such Deferral
                  Period, and (b) such extension must be for a period of between
                  three (3) and five (5) years.

                         ARTICLE IV - DEFERRAL ACCOUNT

         The Company shall maintain an account on its books in the name of the
Optionee (the "Account") which shall be administered as follows:

         1.       The Account shall consist of two Sub-Accounts -- (a) the
                  "Common Share" Sub-Account and (b) the "Cash" Sub-Account. The
                  Common Share Sub-Account shall initially be credited with the
                  number of Gain Shares. Such Sub-Account shall be deemed to be
                  invested in Common Shares of the class covered by the Option
                  and shall be credited with stock dividends declared thereon.
                  Appropriate adjustments in the Common Share Sub-Account shall
                  be made as equitably required to prevent dilution or
                  enlargement of the Sub-Account from any stock dividend, stock
                  split, reorganization or other such corporate transaction or
                  event. The Cash Sub-Account shall be credited with an amount
                  equal to the amount of the cash dividend paid periodically
                  with respect to Common Shares multiplied by the number of
                  Common Shares credited to the Common Share Sub-Account as of
                  the record date for the corresponding cash dividend, PLUS, IF
                  APPLICABLE, ANY ACTUAL EARNINGS CREDITED TO THE CASH
                  SUB-ACCOUNT FOLLOWING THE ESTABLISHMENT OF THE GRANTOR TRUST
                  DESCRIBED IN PARAGRAPH 3 BELOW.

         2.       The value of the Optionee's Account shall be determined from
                  time to time by the Administrator in the following manner:

                  (a)      The Account shall be valued as of each December 31 or
                           more frequently as agreed upon by the Administrator,
                           and shall again be valued as of the date that an
                           Optionee receives any payment under the Agreement, in
                           accordance with the procedures established by the
                           Administrator.

                  (b)      All allocations to the Account shall be deemed to
                           have been made on the applicable valuation date in
                           the manner set forth in this paragraph, even though
                           actually determined at a later date.



                                       3
<PAGE>   4

         3.       All amounts which are credited to the Account shall be
                  credited solely for purposes of accounting and computation and
                  shall remain assets of the Company subject to the claims of
                  the Company's general creditors. This Agreement is designed to
                  be unfunded, with amounts payable hereunder being paid from
                  the general assets of the Company. Notwithstanding the
                  foregoing, the Company may, but is not required to, deposit
                  the Gain Shares in a grantor trust for the purpose of securing
                  the benefits to be provided to the Optionee pursuant to this
                  Agreement. IN THE EVENT THAT THE GAIN SHARES ARE DEPOSITED IN
                  A GRANTOR TRUST, THE OPTIONEE SHALL HAVE NO AUTHORITY OR
                  RESPONSIBILITY TO REDIRECT THE INVESTMENT OF SUCH GAIN SHARES
                  AND SUCH GAIN SHARES SHALL AT ALL TIMES BE DEEMED INVESTED IN
                  COMMON SHARES OF THE CLASS COVERED BY THE OPTION. The assets
                  of any such trust shall at all times be subject to the claims
                  of the Company's general creditors in the event of insolvency
                  or bankruptcy.

                           ARTICLE V - DISTRIBUTIONS

         1.       On each June 30 and December 31 while the Agreement is in
                  effect, the Optionee shall be paid a lump sum distribution in
                  cash equal to the balance credited to his Cash Sub-Account and
                  such balance shall be reduced to zero.

         2.       The Optionee shall receive a distribution of his Account as
                  soon as practicable following the earliest of (a) his
                  termination of employment with the Company for any reason,
                  whether voluntary or involuntary (with or without cause),
                  (b) the expiration of the Deferral Period or (c) a Change in
                  Control.

         3.       In the event of the death or Disability of the Optionee, the
                  Optionee's Account shall be paid to the Optionee's Beneficiary
                  or guardian (as the case may be) within 30 days following the
                  date on which the Company is notified or otherwise determines
                  that such event has occurred.

         4.       Distributions from the Optionee's Account shall be made in a
                  single lump sum payment unless the Optionee elects to receive
                  such payment in the form of annual installment payments over a
                  three (3) or five (5) year period. Any election to receive
                  installment payments must be made in writing (in accordance
                  with rules established by the Administrator) at least six (6)
                  months prior to the date on which the payment is due to be
                  made. Notwithstanding the foregoing, any remaining installment
                  payments shall be accelerated and paid in a single payment in
                  the event of the death of the Optionee, a Change in Control of
                  the Company or the Optionee's involuntary termination of
                  employment from the Company. All payments under the Agreement
                  (except for the semi-annual distributions from the Cash
                  Sub-Account described in paragraph 1 above) shall be in the
                  form of Common Shares of the class covered by the Option (with
                  any fractional shares being paid in cash).



                                       4
<PAGE>   5

         5.       Notwithstanding the foregoing provisions of this Article V, if
                  the deduction of all or any portion of a payment or
                  distribution otherwise due to be made by the Company under the
                  Agreement would be disallowed solely by reason of Code Section
                  162(m) but for the operation of this paragraph, then such
                  payment or distribution (or portion thereof) shall be deferred
                  and made at the earliest time that Section 162(m) would not
                  apply to disallow the corresponding deduction by the Company.

         6.       Distributions under the Agreement shall be subject to all
                  applicable withholding taxes.

                           ARTICLE VI- MISCELLANEOUS

         1. GENERAL PROVISIONS. This Agreement shall be governed by the laws of
the State of Ohio. This Agreement may be amended only by a written instrument
executed by both of the parties hereto. This Agreement constitutes the entire
understanding between the parties hereto with respect to the subject matter
hereof. If any provision of this Agreement is found to be unenforceable, the
balance of this Agreement shall not be affected thereby.

         2. AUTOMATIC TERMINATION. Notwithstanding anything to the contrary
contained in this Agreement, the Agreement shall automatically terminate (and
the Optionee's Account shall be immediately distributed in a single lump sum) in
the event it is determined by the Company that, based upon a change in the
federal tax laws, a published ruling, regulation or final decision issued by the
Internal Revenue Service or the Department of Labor or by a court of competent
jurisdiction that (a) the Agreement is considered "funded" for purposes of
Title I of ERISA, (b) there is a transfer of property for purposes of Section 83
of the Code resulting in a currently taxable benefit to be realized by the
Optionee or a Beneficiary pursuant to the "economic benefit" doctrine, or (c)
pursuant to Section 451 of the Code, amounts are includable as compensation in
the gross income of the Optionee or Beneficiary in a taxable year that is prior
to the year or years in which such amounts are actually distributed or made
available thereto.

         3. EFFECT OF PRIOR AGREEMENTS. The provisions of any and all Agreements
to Defer Stock Option Gains between the Company and the Optionee are hereby
superseded in their entirety by the provisions of this Agreement.

         4.       ADMINISTRATION.
                  

                  (a)      The Administrator may adopt such rules of procedure
                           as it deems desirable for the conduct of its affairs,
                           except to the extent that such rules conflict with
                           the provisions of the Agreement.

                  (b)      The Administrator shall have the following rights,
                           powers and duties: (i) Subject to the terms of this
                           Agreement (including without limitation the claims
                           procedure in paragraph 5 below), the decision of the
                           Administrator in matters within its jurisdiction
                           shall be final, binding and conclusive upon the
                           Company and upon any other person affected by such



                                       5
<PAGE>   6


                           decision. (ii) The Administrator shall have the duty
                           and authority to interpret and construe the
                           provisions of the Agreement, to decide any question
                           which may arise regarding the rights of the Optionee
                           and his Beneficiaries, and the amounts of their
                           respective interests, to adopt such rules and to
                           exercise such powers as the Administrator may deem
                           necessary for the administration of the Agreement,
                           and to exercise any other rights, powers or
                           privileges granted to the Administrator by the Board
                           under the terms of the Agreement. (iii) The
                           Administrator shall maintain full and complete
                           records of its decisions. The Administrator shall
                           within a reasonable time after the end of each
                           calendar year provide the Optionee with a detailed
                           report of the status of the Account.

                  (c)      No fee or compensation shall be paid to any person
                           for services as the Administrator.

         5. CLAIMS PROCEDURE. If a claim for benefits under the Agreement is
wholly or partially denied, notice of the decision shall be furnished to the
claimant by the Administrator within a reasonable period of time after receipt
of a claim by the Administrator. Any claimant who is denied a claim shall be
furnished written notice setting forth the specific reason or reasons for the
denial; specific reference to the pertinent provision of the Agreement upon
which the denial is based; a description of any additional material or
information necessary for the claimant to perfect the claim; and an explanation
of the claim review procedure. In order that a claimant may appeal a denial of a
claim, the claimant or the claimant's duly authorized representative may:
request a review by written application to the Administrator, or its designate,
no later than 60 days after receipt by the claimant of written notification of
denial of a claim; review pertinent documents; and submit issues and comments in
writing. A decision on review of a denied claim shall be made not later than 60
days after receipt of a request for review, unless special circumstances require
an extension of time for processing, in which case a decision shall be rendered
within a reasonable period of time, but not later than 120 days after receipt of
a request for review. The decision on review shall be in writing and shall
include the specific reason(s) for the decision and the specific reference(s) to
the pertinent provisions of the Agreement on which the decision is based. If a
claimant disagrees with the decision on review, he shall have 30 days from
receipt of the decision on review to demand binding confidential arbitration
before three arbitrators in Cleveland, Ohio under Ohio law and the rules of the
Center for Public Resources or American Arbitration Association (as the claimant
may choose) for arbitration of employment disputes as his sole remedy. The award
of the arbitrator shall be enforceable under 9 USC Sections 1-16 in any Court of
competent jurisdiction.

         6. NO ASSIGNMENT OF BENEFIT. It is a condition of this Agreement and
all rights of the Optionee shall be subject thereto, that no right or interest
of the Optionee shall be assignable or subject to execution, garnishment,
attachment, pledge, bankruptcy or levy of any kind, but excluding devolution by
death or mental incompetency. Further, no interest of the Optionee and no
benefit payable hereunder shall be assigned as security for a loan, and any such
purported assignment shall be null, void and of no effect, nor shall any such
interest of any such benefit be subject in any manner, either voluntarily or
involuntarily, to anticipation, sale, transfer, assignment, or encumbrance by or
through the Optionee. If any attempt is made to alienate, pledge or charge any



                                       6
<PAGE>   7

such interest of any such benefit or any debt, liabilities in tort or contract,
or otherwise, of the Optionee contrary to the prohibitions of the preceding
sentence, then the Administrator in his discretion may suspend or forfeit the
interest of the Optionee and during the period of such suspension, or in the
case of forfeiture, the Administrator shall hold such interest for the benefit
of or shall make the payments to which the Optionee would otherwise be entitled
to, to the Optionee's spouse, children or other relatives to be selected in the
sole discretion of the Administrator.

         7. SUCCESSORS. The provisions of the Agreement are binding upon and
inure to the benefit of the Company, its successors and assigns, and the
Optionee, his Beneficiaries, heirs, and legal representatives.

         8. NO GUARANTEE OF EMPLOYMENT. Nothing contained in the Agreement shall
be construed as a contract of employment or deemed to give the Optionee the
right to be retained in the employ of the Company or any equity or other
interest in the assets, business or affairs of the Company.

         9. NOTIFICATION OF ADDRESSES. The Optionee and each Beneficiary shall
file with the Administrator, from time to time, in writing, the post office
address of the Optionee, the post office address of each Beneficiary, and each
change of post office address. Any communication, statement or notice addressed
to the last post office address filed with the Administrator (or if no such
address was filed with the Administrator, then to the last post office address
of the Optionee or Beneficiary as shown on the Company's records) shall be
binding on the Optionee and each Beneficiary for all purposes of the Agreement
and neither the Administrator nor the Company shall be obliged to search for or
ascertain the whereabouts of the Optionee or any Beneficiary.


         IN WITNESS WHEREOF, this Agreement has been executed by the parties
hereto on the date first above written.


                                 AMERICAN GREETINGS CORPORATION



                                 By: /s/ Harvey Levin
                                    ----------------------------------
                                 Title: Sr. V.P. Human Resources
                                       -------------------------------


                                 /s/ Morry Weiss
                                 -------------------------------------
                                 Morry Weiss



                                       7


<PAGE>   1

                                                                   EXHIBIT 21
                                                                   

                        AMERICAN GREETING CORPORATION
                        SUBSIDIARIES OF THE REGISTRANT


                                             State / Jurisdiction
Subsidiary                                   of Incorporation
- ----------                                   ----------------

A.G. Industries, Inc.                        North Carolina
Carlton Cards (Canada) Limited               Canada
Carlton Cards (United Kingdom) Limited       United Kingdom
Carlton Cards Retail, Inc.                   Connecticut
John Sands (Australia) Ltd.                  Delaware
Magnivision, Inc.                            Delaware
Plus Mark, Inc.                              Ohio






<PAGE>   1


                                                               EXHIBIT 23





                         American Greetings Corporation
                         Consent of Independent Auditors


We consent to the incorporation by reference in (i) Post-Effective Amendment
Number 1 dated May 27, 1986 to Registration Statement No. 2-89471 on Form S-3,
(ii) Post-Effective Amendment Number 1 dated May 31, 1984 to Registration
Statement No. 2-84911 on Form S-8, (iii) Registration Statement No. 33-975 on
Form S-8 dated November 7, 1985, (iv) Registration Statement No. 33-16180 on
Form S-8 dated July 31, 1987, (v) Post-Effective Amendment Number 1 dated May
17, 1991 to Registration Statement No. 33-39726 on Form S-3, (vi) Registration
Statement No. 33-45673 on Form S-8 dated February 4, 1992, (vii) Registration
Statement No. 33-58582 on Form S-8 dated February 22, 1993, (viii)
Post-Effective Amendment Number 1 dated March 29, 1993 to Registration Statement
No. 33-52196 on Form S-3, (ix) Registration Statement No. 33-50255 on Form S-3
dated September 15, 1993, (x) Registration Statement No. 33-57221 on Form S-3
dated January 16, 1995, (xi) Registration Statement No. 33-61037 on Form S-8
dated July 14, 1995, and (xii) Registration Statement No. 33-08123 on Form S-8
dated July 15, 1996 of our report dated March 26, 1998 with respect to the
consolidated financial statements and schedule of American Greetings Corporation
included in this annual report on Form 10-K for the year ended February 28,
1998.



                                            /s/ Ernst & Young LLP

Cleveland, Ohio
May 8, 1998



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART II,
ITEM 8 OF THE FORM 10K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               FEB-28-1998
<CASH>                                          47,623
<SECURITIES>                                         0
<RECEIVABLES>                                  373,594
<ALLOWANCES>                                    15,661
<INVENTORY>                                    271,205
<CURRENT-ASSETS>                             1,023,245
<PP&E>                                         938,743
<DEPRECIATION>                                 491,111
<TOTAL-ASSETS>                               2,145,892
<CURRENT-LIABILITIES>                          517,216
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        71,182
<OTHER-SE>                                   1,274,035
<TOTAL-LIABILITY-AND-EQUITY>                 2,145,892
<SALES>                                      2,198,765
<TOTAL-REVENUES>                             2,212,114
<CGS>                                          790,688
<TOTAL-COSTS>                                  790,688
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                11,585
<INTEREST-EXPENSE>                              22,992
<INCOME-PRETAX>                                292,437
<INCOME-TAX>                                   102,353
<INCOME-CONTINUING>                            190,084
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   190,084
<EPS-PRIMARY>                                     2.58
<EPS-DILUTED>                                     2.55
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE THIRD-QUARTER FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               NOV-30-1997
<CASH>                                          31,220
<SECURITIES>                                         0
<RECEIVABLES>                                  581,763
<ALLOWANCES>                                    17,761
<INVENTORY>                                    283,113
<CURRENT-ASSETS>                             1,205,258
<PP&E>                                         917,396
<DEPRECIATION>                                 482,127
<TOTAL-ASSETS>                               2,306,220
<CURRENT-LIABILITIES>                          580,473
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        72,792
<OTHER-SE>                                   1,298,148
<TOTAL-LIABILITY-AND-EQUITY>                 2,306,220
<SALES>                                      1,599,456
<TOTAL-REVENUES>                             1,607,079
<CGS>                                          591,741
<TOTAL-COSTS>                                  591,741
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 6,824
<INTEREST-EXPENSE>                              17,462
<INCOME-PRETAX>                                206,708
<INCOME-TAX>                                    71,314
<INCOME-CONTINUING>                            135,394
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   135,394
<EPS-PRIMARY>                                     1.82
<EPS-DILUTED>                                     1.80
        

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<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE SECOND QUARTER FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               AUG-31-1997
<CASH>                                          38,606
<SECURITIES>                                         0
<RECEIVABLES>                                  367,185
<ALLOWANCES>                                    16,588
<INVENTORY>                                    339,563
<CURRENT-ASSETS>                             1,015,515
<PP&E>                                         915,025
<DEPRECIATION>                                 473,135
<TOTAL-ASSETS>                               2,059,655
<CURRENT-LIABILITIES>                          410,689
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        73,631
<OTHER-SE>                                   1,265,110
<TOTAL-LIABILITY-AND-EQUITY>                 2,059,655
<SALES>                                        959,801
<TOTAL-REVENUES>                               964,302
<CGS>                                          349,410
<TOTAL-COSTS>                                  349,410
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 4,394
<INTEREST-EXPENSE>                              11,130
<INCOME-PRETAX>                                 86,040
<INCOME-TAX>                                    29,684
<INCOME-CONTINUING>                             56,356
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    56,356
<EPS-PRIMARY>                                      .75
<EPS-DILUTED>                                      .75
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE FIRST-QUARTER FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               MAY-31-1997
<CASH>                                          53,263
<SECURITIES>                                         0
<RECEIVABLES>                                  351,112
<ALLOWANCES>                                    16,519
<INVENTORY>                                    340,747
<CURRENT-ASSETS>                             1,023,863
<PP&E>                                         925,285
<DEPRECIATION>                                 468,082
<TOTAL-ASSETS>                               2,127,306
<CURRENT-LIABILITIES>                          421,237
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        75,241
<OTHER-SE>                                   1,309,374
<TOTAL-LIABILITY-AND-EQUITY>                 2,127,306
<SALES>                                        475,059
<TOTAL-REVENUES>                               477,336
<CGS>                                          161,474
<TOTAL-COSTS>                                  161,474
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,983
<INTEREST-EXPENSE>                               5,808
<INCOME-PRETAX>                                 46,196
<INCOME-TAX>                                    15,937
<INCOME-CONTINUING>                             30,259
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    30,259
<EPS-PRIMARY>                                      .40
<EPS-DILUTED>                                      .40
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART II,
ITEM 8 OF THE FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               FEB-28-1997
<CASH>                                          35,050
<SECURITIES>                                         0
<RECEIVABLES>                                  375,324
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<INVENTORY>                                    303,611
<CURRENT-ASSETS>                             1,004,891
<PP&E>                                         920,194
<DEPRECIATION>                                 457,407
<TOTAL-ASSETS>                               2,135,120
<CURRENT-LIABILITIES>                          442,743
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,982
<OTHER-SE>                                   1,286,673
<TOTAL-LIABILITY-AND-EQUITY>                 2,135,120
<SALES>                                      2,161,089
<TOTAL-REVENUES>                             2,172,298
<CGS>                                          805,124
<TOTAL-COSTS>                                  805,124
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 8,210
<INTEREST-EXPENSE>                              30,749
<INCOME-PRETAX>                                254,330
<INCOME-TAX>                                    87,235
<INCOME-CONTINUING>                            167,095
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   167,095
<EPS-PRIMARY>                                     2.23
<EPS-DILUTED>                                     2.22
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE THIRD QUARTER FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               NOV-30-1996
<CASH>                                          35,830
<SECURITIES>                                         0
<RECEIVABLES>                                  621,942
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<INVENTORY>                                    338,300
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<PP&E>                                         888,556
<DEPRECIATION>                                 447,531
<TOTAL-ASSETS>                               2,318,959
<CURRENT-LIABILITIES>                          651,935
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,900
<OTHER-SE>                                   1,244,630
<TOTAL-LIABILITY-AND-EQUITY>                 2,318,959
<SALES>                                      1,552,471
<TOTAL-REVENUES>                             1,560,225
<CGS>                                          593,081
<TOTAL-COSTS>                                  593,081
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 6,002
<INTEREST-EXPENSE>                              23,539
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<INCOME-TAX>                                    59,410
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<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   113,798
<EPS-PRIMARY>                                     1.52
<EPS-DILUTED>                                     1.51
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE SECOND QUARTER FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               AUG-31-1996
<CASH>                                          26,565
<SECURITIES>                                         0
<RECEIVABLES>                                  389,623
<ALLOWANCES>                                    19,552
<INVENTORY>                                    390,112
<CURRENT-ASSETS>                             1,061,847
<PP&E>                                         878,606
<DEPRECIATION>                                 433,324
<TOTAL-ASSETS>                               2,138,451
<CURRENT-LIABILITIES>                          554,460
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,804
<OTHER-SE>                                   1,176,553
<TOTAL-LIABILITY-AND-EQUITY>                 2,138,451
<SALES>                                        904,748
<TOTAL-REVENUES>                               909,151
<CGS>                                          342,926
<TOTAL-COSTS>                                  342,926
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 3,634
<INTEREST-EXPENSE>                              15,264
<INCOME-PRETAX>                                 58,948
<INCOME-TAX>                                    19,747
<INCOME-CONTINUING>                             39,201
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    39,201
<EPS-PRIMARY>                                      .52
<EPS-DILUTED>                                      .52
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART I, ITEM
1 OF THE FIRST QUARTER 10-Q AND IS QUALIFIED IN ITS ENTIRETY TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<RESTATED> 
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<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               MAY-31-1996
<CASH>                                          42,970
<SECURITIES>                                         0
<RECEIVABLES>                                  352,691
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<INVENTORY>                                    376,471
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<PP&E>                                         867,846
<DEPRECIATION>                                 421,566
<TOTAL-ASSETS>                               2,075,567
<CURRENT-LIABILITIES>                          497,262
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,758
<OTHER-SE>                                   1,176,648
<TOTAL-LIABILITY-AND-EQUITY>                 2,075,567
<SALES>                                        438,212
<TOTAL-REVENUES>                               440,127
<CGS>                                          154,667
<TOTAL-COSTS>                                  154,667
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                  (95)
<INTEREST-EXPENSE>                               7,590
<INCOME-PRETAX>                                 41,762
<INCOME-TAX>                                    13,990
<INCOME-CONTINUING>                             27,772
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    27,772
<EPS-PRIMARY>                                      .37
<EPS-DILUTED>                                      .37
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PART II,
ITEM 8 OF THE FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-29-1996
<PERIOD-START>                             MAR-01-1995
<PERIOD-END>                               FEB-29-1996
<CASH>                                          30,130
<SECURITIES>                                         0
<RECEIVABLES>                                  353,671
<ALLOWANCES>                                    16,214
<INVENTORY>                                    335,074
<CURRENT-ASSETS>                               970,193
<PP&E>                                         851,143
<DEPRECIATION>                                 410,873
<TOTAL-ASSETS>                               2,005,832
<CURRENT-LIABILITIES>                          453,847
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,708
<OTHER-SE>                                   1,160,314
<TOTAL-LIABILITY-AND-EQUITY>                 2,005,832
<SALES>                                      2,003,038
<TOTAL-REVENUES>                             2,011,954
<CGS>                                          762,006
<TOTAL-COSTS>                                  762,006
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                13,905
<INTEREST-EXPENSE>                              24,290
<INCOME-PRETAX>                                175,009
<INCOME-TAX>                                    59,874
<INCOME-CONTINUING>                            115,135
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   115,135
<EPS-PRIMARY>                                     1.54
<EPS-DILUTED>                                     1.53
        

</TABLE>


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