AMERICAN GREETINGS CORP
SC 13G/A, 1999-02-11
GREETING CARDS
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<PAGE>   1



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13G
                                 (Rule 13d-102)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
           TO RULES 13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED
                            PURSUANT TO RULE 13d-2(b)

                              (Amendment No. 12 )*


                         AMERICAN GREETINGS CORPORATION
                                (Name of Issuer)


                              CLASS B COMMON SHARES
                         (Title of Class of Securities)


                                   026375-20-4
                                   -----------
                                 (CUSIP Number)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed.

       [   ]    Rule 13d-1(b)
       [   ]    Rule 13d-(c)
       [ X ]    Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                        (Continued on following page(s))

                                                               Page 1 of 6 Pages
                                                                        ---     
<PAGE>   2


- ----------------------------                        ----------------------------
   CUSIP No. 026375-20-4              13G                 Page 2 of 6 Pages
- ----------------------------                        ----------------------------

   --------------- -------------------------------------------------------------
         1         Name of Reporting Person
                   S.S. or I.R.S. Identification No. Of Above Person

                             Morry Weiss  SS# ###-##-####

   --------------- -------------------------------------------------------------
         2         Check the Appropriate Box if a Member of a Group*
                                       (a) [  ] 
                                       (b) [  ] 
   --------------- -------------------------------------------------------------
         3         SEC USE ONLY

   --------------- -------------------------------------------------------------
         4         Citizenship or Place of Organization

                                    U.S.A.
   ----------------------------------------- ------- ---------------------------
                                               5     Sole Voting Power
                  Number of
                                                            864,723
                                             ------- ---------------------------
             Shares Beneficially               6     Share Voting Power

                    Owned                                    - 0 -
                                             ------- ---------------------------
                                               7     Sole Dispositive Power
                   By Each
                                                             864,723
               Reporting Person
                                             ------- ---------------------------
                                               8     Shared Dispositive Power
                     With
                                                             - 0 -
   ---------------------------- ------- ----------------------------------------
                      9                 Aggregate Amount Beneficially Owned By
                                        Each Reporting Person

                                              864,723
   ---------------------------- ------- ----------------------------------------
                      10                Check box if the Aggregate Amount in row
                                        (9) excludes certain shares*

                                              X
   ---------------------------- ------- ----------------------------------------
                      11                Percent of class represented by amount
                                        in row 9

                                              18.6%
   ---------------------------- ------- ----------------------------------------
                      12                Type of reporting person*

                                              IN
   ---------------------------- ------- ----------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT



<PAGE>   3

                                                               Page 3 of 6 Pages
SCHEDULE 13G
- ------------

Item 1(a)      Name of Issuer:
               ---------------
                           American Greetings Corporation

Item 1(b)      Address of Issuer's Principal Executive Offices:
               ------------------------------------------------
                           One American Road, Cleveland, Ohio   44144

Item 2(a)      Name of Person Filing:
               ----------------------
                           Morry Weiss

Item 2(b)      Address or Principal Business Office or, if None, Residence:
               ------------------------------------------------------------
                           One American Road, Cleveland, Ohio   44144

Item 2(c)      Citizenship
               -----------
                           U.S.A.

Item 2(d)      Title of Class of Securities:
               -----------------------------
                           American Greetings Corporation Class B Common Shares

Item 2(e)      CUSIP Number:

                           026375-20-4

Item 3         If This  Statement  is  Filed  Pursuant  to Rule  13d-1(b),  or
               -----------------------------------------------------------------
               13d-2(b) or (c), check Whether the Person Filing is a:
               ------------------------------------------------------
<TABLE>
<CAPTION>
               
<S>                                                                   <C>                     
(a)   [  ]     Broker or dealer registered under Section 15 of the Exchange Act,
(b)   [  ]     Bank as defined in Section 3(a)(6) of the Exchange Act,
(c)   [  ]     Insurance company as defined in Section 3(a)(19) of the Exchange
               Act,
(d)   [  ]     Investment company registered under Section 8 of the Investment 
               Company Act,
(e)   [  ]     An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
(f)   [  ]     An employee benefit plan or endowment fund in accordance with 
               Rule 13d-1(b)(1)(ii)(F);
(g)   [  ]     A parent holding company or control person in accordance with 
               Rule 13d-1(b)(1)(ii)(G);

</TABLE>

<PAGE>   4




Schedule 13G                                                   Page 4 of 6 Pages
- ------------                                
<TABLE>
<CAPTION>

<S>                                                                    <C>                                       
(h)  [  ]      A savings association as defined in Section 3(b) of the 
               Federal Deposit Insurance Act;

(i)  [  ]      A church plan that is excluded from the definition of an
               investment company under Section 3(c)(14) of the 
               Investment Company Act;

(j)  [  ]      Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

</TABLE>
               If this statement is filed pursuant to Rule 13d-1(c), check this
               box [  ] 

               Not Applicable

Item 4         Ownership:
               ----------
      Provide the  following  information  regarding  the  aggregate  number and
percentage of the class of securities of the issuer identified in Item 1.

                    (a)  Amount beneficially owned     (b)      Percent of Class
                         -------------------------              ----------------

               Morry Weiss         864,723                            18.6%


      (c)      Number of shares as to which such person has:
               ---------------------------------------------

                  (i)   Sole Power to vote        (ii)   Shared Power to Vote
                        or to direct the vote            or to direct the vote
                        ---------------------             --------------------- 
               Morry Weiss     864,723                             -0-

                (iii)   Sole Power to             (iv)   Shared Power to
                        Dispose or to Direct             dispose or to direct
                        the disposition of               the disposition of
                        ---------------------           ---------------------  
               Morry Weiss     864,723                             -0-

Item 5         Ownership of Five Percent or Less of a Class:
               ---------------------------------------------
               Not Applicable

<PAGE>   5



Schedule 13G                                                   Page 5 of 6 Pages
- ------------                                

Item 6   Ownership of More than Five Percent on Behalf of Another Person:
         ----------------------------------------------------------------

                  Not Applicable

Item 7   Identification and Classification of the Subsidiary Which  Acquired 
         -------------------------------------------------------------------
         the Security Being Reported on by the Parent Holding Company:
         ------------------------------------------------------------

                  Not Applicable

Item 8   Identification and Classification of Members of the Group:
         ----------------------------------------------------------

                  Not Applicable

Item 9   Notice of Dissolution of Group:
         -------------------------------

                  Not Applicable

Item 10 Certifications
        --------------

               By signing  below I certify that, to the best of my knowledge and
belief, the securities  referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing  the control of the
issuer of the  securities  and were not acquired and are not held in  connection
with or as a participant in any transaction having that purpose or effect.

               Not Applicable


<PAGE>   6



 Schedule 13G                                                  Page 6 of 6 Pages
- -------------                                                                   


                                    SIGNATURE
                                    ---------
After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.



                                            February 9,  1999



                                            /s/ Morry Weiss
                                            --------------------------------
                                            Morry Weiss
                                            Chairman and Chief Executive Officer







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