AMERICAN GREETINGS CORP
8-K/A, 2000-05-23
GREETING CARDS
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 8-K/A

    AMENDMENT NO. 1 TO CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of Report
(Date of earliest event reported)                 March 9, 2000
                                                  -------------

                         AMERICAN GREETINGS CORPORATION
                         ------------------------------
               (Exact name of registrant as specified in Charter)

                                     1-13859
                                     -------
                             Commission File Number

                Ohio                                 34-0065325
                ----                                 ----------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)


One American Road, Cleveland, Ohio                   44144
- -------------------------------------------------------------
(Address of principal executive Offices)           (Zip Code)


                                 (216) 252-7300
                                 --------------
               Registrant's telephone number, including area code



<PAGE>   2



ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

The Registrant hereby amends Item 7 of its Current Report on Form 8-K previously
filed with the Securities and Exchange Commission on March 24, 2000 relating to
the acquisition by American Greetings Corporation, an Ohio Corporation
("American Greetings"), of Gibson Greetings, Inc., an Ohio Corporation
("Gibson"), on March 9, 2000. The following documents are included as part of
this report:

(a) Financial Statements of Business Acquired

The audited consolidated financial statements of Gibson Greetings, Inc. as of
December 31, 1999 and 1998 and for each of the three years in the period ended
December 31, 1999 and the independent auditors' report are filed as Exhibit
99.1 to this report.

(b) Unaudited Pro Forma Financial Information

The accompanying unaudited pro forma financial information has been prepared to
give effect to the acquisition of Gibson by American Greetings. The unaudited
pro forma combined statement of income for the year ended February 29, 2000
gives effect to the acquisition as if the acquisition had occurred on March 1,
1999. The unaudited pro forma combined statement of income presented for the
year ended February 29, 2000 includes the historical financial results of
American Greetings for the year ended February 29, 2000 and of Gibson for the
year ended December 31, 1999. Synergies and expected cost savings from the
integration of Gibson with American Greetings' previously existing businesses or
any additional profitability resulting from the application of American
Greetings revenue enhancement measures have not been included in the unaudited
pro forma combined statement of income.

The unaudited pro forma combined statement of financial position as of
February 29, 2000 gives effect to the acquisition as if the acquisition had
occurred on that date. The unaudited pro forma combined statement of
financial position includes the balance sheet of American Greetings as of
February 29, 2000 and the balance sheet of Gibson as of December 31, 1999.

The unaudited pro forma financial information includes the adjustments that
have a continuing impact to the combined company to reflect the transaction
using purchase accounting. The pro forma adjustments are described in the notes
to the unaudited pro forma financial information. The adjustments are based
upon preliminary information and certain management judgments. The purchase
accounting adjustments are preliminary and subject to revisions for the final
resolution of preacquisition contingencies and restructuring. Any revisions
will be reflected in future periods. Certain reclassifications have been
reflected to conform to American Greetings' presentation.

The unaudited pro forma financial information and accompanying notes are
presented for illustrative purposes only and do not purport to be indicative of
and should not be relied upon as indicative of the financial position or
operating results which may occur in the future, or that would have occurred if
the acquisition had been consummated on March 1, 1999. The unaudited pro forma
financial information should be read in conjunction with Gibson's consolidated
financial statements and notes thereto for the year ended December 31, 1999
filed as Exhibit 99.1 to this report and American Greetings' consolidated
financial statements and notes thereto and management's discussion and analysis
for the year ended February 29, 2000 filed as Exhibits 99.2 and 99.3,
respectively, to this report.


<PAGE>   3


Unaudited Pro Forma Combined Statement of Income
For the Year Ended February 29, 2000
Thousands of dollars except per share amounts

<TABLE>
<CAPTION>
                                                               Historical
                                                     --------------------------------
                                                        American          Gibson
                                                        Greetings        Greetings,              Pro-Forma        Pro Forma
                                                       Corporation          Inc.                 Adjustments       Combined
                                                     ---------------   --------------        -----------------   ------------
<S>                                                      <C>                <C>               <C>               <C>
Net sales                                                $2,175,236         $296,205          $  48,825  (1)       $2,521,663
                                                                                                 (1,484) (8)
                                                                                                  2,881 (14)
Costs and expenses:
  Material, labor and other production costs                809,347          168,713             10,100  (2)        1,015,342
                                                                                                 30,847  (3)
                                                                                                    271  (9)
                                                                                                    788 (15)
                                                                                                 (4,724)(11)

  Selling, distribution and marketing                       921,392          189,117             48,825  (1)        1,081,086
                                                                                                (10,100) (2)
                                                                                                (30,847) (3)
                                                                                                (42,767) (4)
                                                                                                   (271) (9)
                                                                                                  3,644 (10)
                                                                                                  2,881 (14)
                                                                                                   (788)(15)

  Administrative and general                                227,075                              41,797  (4)          268,175
                                                                                                    614  (5)
                                                                                                   (450)(13)
                                                                                                   (861)(12)

  Non-recurring items                                        38,873                                                    38,873

  Interest  expense                                          34,255              336             10,344  (6)           44,935

  Other expense-net                                           3,670                              (1,484) (8)             (488)
                                                                                                    970  (4)
                                                                                                 (3,644)(10)
                                                     ---------------   --------------  -----------------       --------------
                                                          2,034,612          358,166             55,145             2,447,923
                                                     ---------------   --------------  -----------------       --------------
Income (loss) before income taxes                           140,624          (61,961)            (4,923)               73,740

Income tax provision (benefit)                               50,625          (26,228)            (1,761) (7)           22,636
                                                     ---------------   --------------  -----------------       --------------

Net income (loss)                                          $ 89,999        $ (35,733)         $  (3,162)             $ 51,104
                                                     ===============   ==============  =================       ==============

Earnings per share                                            $1.37                                                     $0.78

Earnings per share - assuming dilution                        $1.37                                                     $0.78

Average number of shares outstanding                     65,591,798                                                65,591,798
</TABLE>


See notes to Unaudited Pro Forma Combined Statement of Income


<PAGE>   4



Notes to Unaudited Pro Forma Combined Statement of Income
- ---------------------------------------------------------

     (1)  Amortization of deferred costs relating to agreements with certain
          customers is included in selling, distribution and marketing costs by
          American Greetings. Amortization of deferred costs is classified as a
          reduction of net sales by Gibson. This adjustment conforms the
          classification of these costs to that of American Greetings.

     (2)  Costs related to facilities, plant operation and processing of
          returned goods are included in material, labor and other production
          costs by American Greetings. These costs are classified as selling and
          administrative costs by Gibson. This adjustment conforms the
          classification of these costs to that of American Greetings.

     (3)  Costs related to providing display fixtures to customers are included
          in material, labor and other production costs by American Greetings.
          These costs are classified as selling and administrative costs by
          Gibson. This adjustment conforms the classification of these costs to
          that of American Greetings.

     (4)  Costs related to administrative functions are included in
          administrative and general expenses by American Greetings. These costs
          are classified as selling and administrative costs by Gibson. This
          adjustment conforms the classification of these costs to that of
          American Greetings.

     (5)  Amortization of goodwill created in the acquisition based on a 40-year
          life.

     (6)  Interest expense on financing of acquisition.

     (7)  Provision for income taxes on Pro Forma adjustments, except goodwill
          amortization, at 37%.

     (8)  Royalty income is included in other income by American Greetings.
          Royalty income is included in total revenue by Gibson. This adjustment
          conforms the classification of royalty income to that of American
          Greetings.

     (9)  A portion of creative costs are included in selling and administrative
          costs by Gibson. These costs are included in material, labor and other
          production costs by American Greetings. This adjustment conforms the
          classification of creative costs to that of American Greetings.

     (10) Miscellaneous income is included in selling and administrative costs
          by Gibson. This income is included in other income by American
          Greetings. This adjustment conforms the classification of
          miscellaneous income to that of American Greetings.

     (11) Fixtures provided to customers are expensed when shipped by American
          Greetings. Fixtures are capitalized and amortized over five years by
          Gibson. This adjustment reflects the net difference in accounting
          treatment to conform to that of American Greetings.

     (12) Gibson's results include amortization of capitalized costs associated
          with computer equipment and software. This project has been cancelled
          and the related capitalized costs expensed by American Greetings. This
          adjustment reflects the elimination of that amortization expense
          included in Gibson's results.

     (13) Adjustment to remove amortization expense associated with goodwill
          included in Gibson's historical results.

     (14) Certain other competitive expenses are classified as reductions
          of net sales by Gibson. This adjustment conforms the classification
          of these costs to that of American Greetings.

     (15) Freight expenses for returned goods are classified as selling costs by
          Gibson. This adjustment conforms the classification of these costs to
          that of American Greetings.
<PAGE>   5


Unaudited Pro Forma Combined Statement of Financial Position
As of February 29, 2000
Thousands of dollars except per share amounts

<TABLE>
<CAPTION>
                                                                      Historical
                                                              -----------------------------
                                                               American              Gibson
                                                              Greetings            Greetings,        Pro Forma          Pro Forma
ASSETS                                                        Corporation             Inc.          Adjustments          Combined
                                                              -----------           ---------       -----------        -----------
<S>                                                             <C>                  <C>                <C>             <C>
CURRENT ASSETS
        Cash and cash equivalents                               $  61,010             $ 4,674                           $   65,684
        Marketable securities                                                          68,579           (30,268)(4)         38,311
        Trade accounts receivable, less allowances
           for sales returns and for doubtful
           accounts                                               430,825              66,936            (7,904)(1)        483,713
                                                                                                         (6,144)(2)

        Inventories                                               249,433              50,474            (8,780)(2)        291,127

        Deferred and refundable income taxes                       99,709              30,689            12,129 (4)        168,070
                                                                                                         27,476 (9)
                                                                                                         (1,933)(13)

        Prepaid expenses and other                                259,707              14,271            (1,129)(2)        272,849
                                                              -----------           ---------        ----------        -----------
           Total Current Assets                                 1,100,684             235,623           (16,553)         1,319,754

GOODWILL                                                          149,437               9,762            24,555 (12)       173,992
                                                                                                         (9,762)(8)


OTHER ASSETS                                                      820,447              97,793            (2,412)(6)        920,692
                                                                                                          9,439 (9)
                                                                                                         (4,575)(13)

PROPERTY, PLANT AND EQUIPMENT-NET                                 447,415              87,497           (31,621)(3)        462,420
                                                                                                        (15,032)(6)
                                                                                                        (25,839)(5)
                                                              -----------           ---------        ----------        -----------
                                                              $ 2,517,983           $ 430,675         $ (71,800)       $ 2,876,858
                                                              ===========           =========        ==========        ===========
LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
        Debt due within one year                                $ 109,694            $ 31,943           177,722(10)     $  319,359

        Accounts payable and accrued liabilities                  213,180              20,761            29,246 (1)        260,823
                                                                                                           (715)(6)
                                                                                                         (1,649)(2)

        Accrued compensation and benefits                          84,456                                16,600 (1)        115,644
                                                                                                            200 (2)
                                                                                                         14,388 (6)

        Dividends payable                                          25,808                                                   25,808
        Income taxes                                               13,090                                                   13,090
        Other current liabilities                                 136,260              59,714           (53,750)(1)        147,029
                                                                                                            761 (6)
                                                                                                          4,044 (2)
                                                              -----------           ---------        ----------        -----------
           Total Current Liabilities                              582,488             112,418           186,847            881,753

LONG-TERM DEBT                                                    442,102               9,389                              451,491

OTHER LIABILITIES                                                 195,985              46,431           (16,092)(2)        242,144
                                                                                                          7,945 (6)
                                                                                                         17,414 (6)
                                                                                                         (9,539)(6)
DEFERRED INCOME TAXES                                              44,997                                                   44,997

SHAREHOLDERS' EQUITY
        Common shares - par value $1
               Class A                                             59,873                 171              (171)(11)        59,873
               Class B                                              4,647                                                    4,647
        Capital in excess of par value                            304,946              54,986           (54,986)(11)       304,946

        Treasury stock                                           (445,758)            (21,999)           21,999 (11)      (445,758)
        Accumulated other comprehensive (loss) income             (27,572)             27,476            (9,337)(11)       (27,572)
                                                                                                        (18,139)(4)
        Retained earnings                                       1,356,275             201,803          (201,803)(11)     1,360,337
                                                                                                          4,062 (7)
                                                              -----------           ---------        ----------        -----------
               Total shareholders' equity                       1,252,411             262,437          (258,375)         1,256,473
                                                              -----------           ---------        ----------        -----------
                                                              $ 2,517,983           $ 430,675        $  (71,800)       $ 2,876,858
                                                              ===========           =========        ==========        ===========

</TABLE>

See notes to Unaudited Pro Forma Combined Statement of Financial Position.

<PAGE>   6



Notes to Unaudited Pro Forma Combined Statement of Financial Position
- -------------------------------------------------------------------------

     (1)  Reclassification of payroll and payroll taxes, customer allowances and
          other accrued liabilities to conform with the presentation of American
          Greetings.

     (2)  Certain items included in Gibson's results have been adjusted to
          reflect their fair value at the date of acquisition.

     (3)  Adjustment to expense capitalized costs associated with computer
          equipment and software that will not be used by the combined company.

     (4)  Adjustment to reflect decline in market value of investment in
          Egreetings Network from December 31, 1999 to February 29, 2000.

     (5)  Fixtures provided to customers are expensed when shipped by American
          Greetings. Fixtures are capitalized and amortized over five years by
          Gibson. Adjustment to expense capitalized fixture costs in Gibson's
          results.

     (6)  Represents accruals for costs related to the assumption and
          cancellation of facility leases and the related exit costs for the
          closure of those facilities and the related termination of employees
          in connection with redundant activities and operations.

     (7)  Difference in acquisition date net book value vs December 31, 1999 net
          book value.

     (8)  Represents the write-off of goodwill associated with previous
          acquisitions of Gibson.

     (9)  Represents deferred tax asset established in purchase accounting.

     (10) Represents commercial paper borrowings used to finance the
          acquisition.

     (11) Represents the elimination of the shareholders' equity related to
          Gibson.

     (12) Represents goodwill generated from acquisition.

     (13) Represents adjustment in tax rate for Gibson's deferred tax assets.
<PAGE>   7

(c)  Exhibits:
<TABLE>
<CAPTION>

                                                                                                       Page Number
                                                                                                       -----------
<S>                        <C>                                                                            <C>
Exhibit 23.1               Consent of Deloitte & Touche LLP                                                  A-1

Exhibit 23.2               Consent of Ernst & Young LLP                                                      B-1

Exhibit 99.1               Audited Consolidated Financial Statements of Gibson Greetings, Inc.               C-1
                           as of December 31, 1999 and 1998 and for the three years ended
                           December 31, 1999

Exhibit 99.2               Audited Consolidated Financial Statements of American Greetings                   D-1
                           Corporation as of February 29, 2000 and February 28, 1999 and for the
                           three years ended February 29, 2000

Exhibit 99.3               Management's Discussion and Analysis of American Greetings                        E-1
                           Corporation for the years ended February 29, 2000 and February 28,
                           1999 and 1998
</TABLE>




                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                    AMERICAN GREETINGS CORPORATION

                                    By:      /s/   Patricia L. Ripple
                                            --------------------------
                                            Patricia L. Ripple
                                            Vice President-Controller

May 23, 2000


<PAGE>   1
                                                                   Exhibit 23.1




CONSENT OF DELOITTE & TOUCHE LLP


We consent to the use of the Current Report on Form 8-K/A of American Greetings
Corporation of our report dated March 3, 2000, except for Note 17, as to which
the date is March 30, 2000, relating to the consolidated financial statements of
Gibson Greetings, Inc. and subsidiaries as of December 31, 1999 and 1998 and for
each of the three years in the period ended December 31, 1999.

/s/ Deloitte & Touche LLP
- -------------------------
Cincinnati, Ohio
May 17, 2000


                                      A - 1

<PAGE>   1
                                                                   Exhibit 23.2




CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in (i) Post-Effective Amendment
Number 1 dated May 27, 1986 to Registration Statement No. 2-89471 on Form S-3,
(ii) Post-Effective Amendment Number 1 dated May 31, 1984 to Registration
Statement No. 2-84911 on Form S-8, (iii) Registration Statement No. 33-975 on
Form S-8 dated November 7, 1985, (iv) Registration Statement No. 33-16180 on
Form S-8 dated July 31, 1987, (v) Registration Statement No. 33-45673 on Form
S-8 dated February 4, 1992, (vi) Registration Statement No. 33-58582 on Form
S-8 dated February 22, 1993, (vii) Post-Effective Amendment Number 1 dated
March 29, 1993 to Registration Statement No. 33-52196 on Form S-3, (viii)
Registration Statement No. 33-50255 on Form S-3 dated September 15, 1993, (ix)
Registration Statement No. 33-57221 on Form S-3 dated January 16, 1995, (x)
Registration Statement No. 33-61037 on Form S-8 dated July 14, 1995, (xi)
Registration Statement No. 33-08123 on Form S-8 dated July 15, 1996, and (xii)
Registration Statement No. 33-53197 on Form S-3A dated June 5, 1998, of our
report dated March 28, 2000, with respect to the consolidated financial
statements  of American Greetings Corporation for the year ended February 29,
2000 included in this Current Report on Form 8-K/A dated May 23, 2000.

/s/ Ernst & Young LLP
- ---------------------
Cleveland, Ohio
May 22, 2000


                                      B - 1

<PAGE>   1
                                                                    Exhibit 99.1






GIBSON GREETINGS, INC.

INDEPENDENT AUDITORS' REPORT

To the Board of Directors and
Stockholders of Gibson Greetings, Inc.
Covington, Kentucky

We have audited the accompanying consolidated balance sheets of Gibson
Greetings, Inc. and subsidiaries as of December 31, 1999 and 1998, and the
related consolidated statements of operations, stockholders' equity, and cash
flows for each of the three years in the period ended December 31, 1999. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of the Company as of
December 31, 1999 and 1998, and the results of its operations and its cash flows
for each of the three years in the period ended December 31, 1999, in conformity
with accounting principles generally accepted in the United States of America.

As discussed in Note 17, on March 9, 2000, American Greetings Corporation
completed its merger with the Company by acquiring 97.4% of the outstanding
common shares of the Company for a cash price of $10.25 per share.

/s/ Deloitte & Touche LLP
- -------------------------

March 3, 2000, except for Note 17,
as to which the date is March 30, 2000




                                       C-1

<PAGE>   2

GIBSON GREETINGS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
(DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                          1999         1998         1997
                                                        ---------    ---------    ---------
<S>                                                     <C>          <C>          <C>
REVENUES:
  Net sales                                             $ 294,721    $ 407,933    $ 397,115
  Royalty income                                            1,484          597          602
                                                        ---------    ---------    ---------
           Total revenues                                 296,205      408,530      397,717
                                                        ---------    ---------    ---------
COSTS AND EXPENSES:
  Operating expenses:
    Cost of products sold                                 168,713      179,903      159,648
    Selling, distribution and administrative expenses     189,117      202,466      202,109
    Restructuring charge, net                                --         23,055         --
                                                        ---------    ---------    ---------
           Total operating expenses                       357,830      405,424      361,757
                                                        ---------    ---------    ---------
OPERATING (LOSS) INCOME                                   (61,625)       3,106       35,960
                                                        ---------    ---------    ---------
  Financing expenses:
    Interest expense, net of capitalized interest           1,230        3,410        5,432
    Interest income                                          (894)      (4,864)      (5,776)
                                                        ---------    ---------    ---------
           Total financing expenses, net                      336       (1,454)        (344)
                                                        ---------    ---------    ---------
(LOSS) INCOME BEFORE INCOME TAXES                         (61,961)       4,560       36,304

INCOME TAX (BENEFIT) PROVISION                            (26,228)       2,377       14,706
                                                        ---------    ---------    ---------

NET (LOSS) INCOME                                       $ (35,733)   $   2,183    $  21,598
                                                        =========    =========    =========

NET (LOSS) INCOME PER SHARE:
  Basic                                                 $   (2.26)   $    0.13    $    1.32
                                                        =========    =========    =========
  Diluted                                               $   (2.26)   $    0.13    $    1.27
                                                        =========    =========    =========
</TABLE>

See accompanying notes to consolidated financial statements.


                                      C-2
<PAGE>   3

GIBSON GREETINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1999 AND 1998
(DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                    1999       1998
                                                                  --------   --------
<S>                                                               <C>        <C>
ASSETS

  Current assets:
    Cash and cash equivalents                                     $  4,674   $ 44,267
    Marketable securities                                           68,579       --
    Trade receivables, net                                          66,936     71,438
    Inventories                                                     50,474     84,489
    Income taxes receivable                                         15,351       --
    Deferred income taxes                                           15,338     39,897
    Other current assets                                            14,271      4,958
                                                                  --------   --------
               Total current assets                                235,623    245,049
  Plant and equipment, net                                          87,497     75,906
  Deferred income taxes                                             36,300     28,445
  Other assets, net                                                 71,255     88,051
                                                                  --------   --------
                                                                  $430,675   $437,451
                                                                  ========   ========
LIABILITIES AND STOCKHOLDERS' EQUITY

  Current liabilities:
    Debt due within one year                                      $ 31,943   $    155
    Accounts payable                                                20,761     32,990
    Income taxes payable                                              --       13,415
    Other current liabilities                                       59,714     61,494
                                                                  --------   --------
             Total current liabilities                             112,418    108,054
  Long-term debt                                                     9,389     10,384
  Other liabilities                                                 46,431     47,535
                                                                  --------   --------
             Total liabilities                                     168,238    165,973
                                                                  --------   --------
  Commitments and contingencies (Notes 14 and 15)

  Stockholders' Equity:
    Preferred stock, par value $1.00; 5,100,000 shares
      authorized, none issued                                         --         --
    Preferred stock, Series B, par value $1.00; 200,000 shares
      authorized, none issued                                         --         --
    Common stock, par value $.01; 50,000,000 shares authorized,
      17,138,264 and 17,123,498 shares issued, respectively            171        171
    Paid-in capital                                                 54,986     54,926
    Retained earnings                                              201,803    237,536
    Accumulated other comprehensive income                          27,476        844
                                                                  --------   --------
                                                                   284,436    293,477
  Less treasury stock, at cost, 1,291,601 shares                    21,999     21,999
                                                                  --------   --------
             Total stockholders' equity                            262,437    271,478
                                                                  --------   --------
                                                                  $430,675   $437,451
                                                                  ========   ========
</TABLE>

See accompanying notes to consolidated financial statements.


                                      C-3
<PAGE>   4

GIBSON GREETINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
(DOLLARS IN THOUSANDS)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                          1999         1998         1997
<S>                                                                     <C>          <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net (loss) income                                                     $ (35,733)   $   2,183    $  21,598
                                                                        ---------    ---------    ---------
  Adjustments to reconcile net (loss) income to net cash
    (used in) provided by operating activities:
      Depreciation including write-down of display fixtures                25,128       22,120       22,948
      Impairment of plant and equipment                                       558       12,967         --
      Loss on disposal of plant and equipment                               1,274        1,091        1,339
      Deferred income taxes                                                (1,684)      (9,577)       1,267
      Amortization of deferred costs and goodwill                          32,939       22,903       22,206
      Change in assets and liabilities, net of effects of
        acquistion and divestiture:
          Trade receivables, net                                            4,146      (39,807)      12,098
          Inventories                                                      34,015      (39,462)       5,645
          Income taxes receivable                                         (15,351)        --           --
          Other current assets                                             (9,313)      (2,027)      (1,477)
          Other assets, net of amortization                               (22,838)     (23,453)     (18,519)
          Accounts payable                                                (12,229)      19,585       (1,610)
          Income taxes payable                                            (13,415)      (1,221)      (1,314)
          Other current liabilities                                        (2,592)      (7,757)     (12,995)
          Other liabilities                                                (1,459)         720         (995)
    All other, net                                                            708          163           44
                                                                        ---------    ---------    ---------
           Total adjustments                                               19,887      (43,755)      28,637
                                                                        ---------    ---------    ---------
           Net cash (used in) provided by operating activities            (15,846)     (41,572)      50,235
                                                                        ---------    ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                                         (37,755)     (38,404)     (17,677)
  Proceeds from sale of plant and equipment                                 2,473        1,987          481
  Investment in Internet Companies                                        (15,336)      (2,700)      (4,144)
  Acquisition of The Ink Group Companies                                     --         (1,000)        --
  Proceeds from sale of The Paper Factory of Wisconsin, Inc.                 --         36,216         --
  Acquisition of Gibson Greetings International Limited
    minority interest                                                      (1,046)        --           --
                                                                        ---------    ---------    ---------
           Net cash used in investing activities                          (51,664)      (3,901)     (21,340)
                                                                        ---------    ---------    ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Net increase in short-term borrowings                                    30,984         --           --
  Payments on long-term debt, net                                          (3,127)     (11,967)     (16,751)
  Issuance of common stock                                                     60        2,055        5,401
  Acquisition of common stock for treasury                                   --        (14,615)      (1,433)
                                                                        ---------    ---------    ---------
           Net cash (used in) provided by financing activities             27,917      (24,527)     (12,783)
                                                                        ---------    ---------    ---------
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS                      (39,593)     (70,000)      16,112

CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR                               44,267      114,267       98,155
                                                                        ---------    ---------    ---------
CASH AND CASH EQUIVALENTS, END OF YEAR                                  $   4,674    $  44,267    $ 114,267
                                                                        =========    =========    =========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Noncash investing and financing activities:
    Fair value adjustment to available-for-sale investments             $  46,121    $    --      $    --
    Purchase of plant and equipment through capital lease obligations       2,936         --           --
</TABLE>

See accompanying notes to consolidated financial statements.


                                      C-4
<PAGE>   5

GIBSON GREETINGS, INC.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
(DOLLARS IN THOUSANDS)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                        ACCUMULATED
                                                                           OTHER                         TOTAL           TOTAL
                                    COMMON      PAID-IN      RETAINED   COMPREHENSIVE    TREASURY      STOCKHOLDERS' COMPREHENSIVE
                                     STOCK      CAPITAL      EARNINGS      INCOME          STOCK         EQUITY       INCOME (LOSS)
<S>                                  <C>        <C>          <C>             <C>          <C>           <C>          <C>
DECEMBER 31, 1996                    $ 167      $ 47,474     $ 213,755       $ 871        $ (5,951)     $  256,316
                                     -----      --------     ---------    --------       ---------      ----------
  Net income                                                    21,598                                      21,598     $ 21,598
  Other comprehensive income -
    Currency translation, net                                                 (138)                           (138)        (138)
  Exercise of stock options               3        5,344                                                     5,347
  Purchase of treasury stock                                                                (1,433)         (1,433)
  Other                                               54                                                        54
                                     -----      --------     ---------    --------       ---------      ----------      --------
DECEMBER 31, 1997                      170        52,872       235,353         733          (7,384)        281,744     $ 21,460
                                     -----      --------     ---------    --------       ---------      ----------      ========
  Net income                                                     2,183                                       2,183     $  2,183
  Other comprehensive income -
    Currency translation, net                                                  111                             111          111
  Exercise of stock options               1        1,994                                                     1,995
  Purchase of treasury stock                                                               (14,615)        (14,615)
  Other                                               60                                                        60
                                     -----      --------     ---------    --------       ---------      ----------      --------
DECEMBER 31, 1998                      171        54,926       237,536         844         (21,999)        271,478     $   2,294
                                     -----      --------     ---------    --------       ---------      ----------      ========
  Net loss                                                     (35,733)                                    (35,733)    $ (35,733)
  Other comprehensive income:
    Currency translation, net                                                 (722)                           (722)         (722)
    Unrealized gains on
      securities, net                                                       27,625                          27,625        27,625
    Minimum pension liability
      adjustment, net                                                         (271)                           (271)         (271)
  Other                                               60                                                        60
                                     -----      --------     ---------    --------       ---------      ----------      --------
DECEMBER  31, 1999                   $ 171      $ 54,986     $ 201,803    $ 27,476       $ (21,999)     $  262,437      $ (9,101)
                                     =====      ========     =========    ========       =========      ==========      ========
</TABLE>




See accompanying notes to consolidated financial statements.


                                      C-5
<PAGE>   6

GIBSON GREETINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
(DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

1.    NATURE OF BUSINESS AND STATEMENT OF ACCOUNTING POLICIES

      PRINCIPLES OF CONSOLIDATION - The consolidated financial statements
      include the accounts of Gibson Greetings, Inc. and its wholly-owned and
      majority-owned subsidiaries (the Company). All material intercompany
      transactions have been eliminated.

      NATURE OF BUSINESS - The Company operates in a single industry segment:
      the design and sale of greeting cards, paper partywares, gift wrap and
      related specialty relationship-fostering products. The Company sells to
      customers in several channels of the retail trade principally located in
      the United States. The Company conducts business based upon periodic
      credit evaluations of its customers' financial condition and generally
      does not require collateral. Sales are recognized at the time of shipment
      from the Company's facilities. Provisions for sales returns are recorded
      at the time of the sale, based upon current conditions and the Company's
      historic experience.

      Consistent with general industry practice, the Company has entered into
      long-term sales agreements with certain retailers. These sales agreements
      typically have terms ranging from three to five years, and generally
      specify a minimum sales volume commitment. In certain of these sales
      agreements, negotiated cash payments or credits constitute advance
      discounts against future sales. These payments are capitalized and
      amortized over the initial term of the sales agreement. In the event of
      default by a retailer, such as bankruptcy or liquidation, a sales
      agreement may be deemed impaired and unamortized amounts may be charged
      against operations immediately following the default. Business risk is
      also inherent in the Company's industry due to the salability of products
      being dependent upon the ability to anticipate and respond promptly to
      changing trends and consumer tastes. Certain of the Company's product
      lines are particularly susceptible to these risks. However, management
      believes that business risks are somewhat mitigated by the diversity of
      the Company's products and distribution channels and by the geographic
      location of its customers.

      Through August 1998, The Paper Factory of Wisconsin, Inc. (The Paper
      Factory) was a wholly-owned subsidiary of the Company (see Note 16) which
      operated retail stores located primarily in manufacturers' outlet shopping
      centers. The Paper Factory offered broad product assortments of nationally
      recognized brand gift wrap, greeting cards, paper decorations, wedding
      supplies and other paper products.

      During the years ended December 31, 1999, 1998 and 1997, Winn-Dixie
      Stores, Inc. accounted for approximately 14%, 13% and 15% of net sales,
      respectively, and the geographic distribution of the Company's net sales,
      based upon customer location, was as follows:

<TABLE>
<CAPTION>
                                  1999       1998       1997

<S>                             <C>        <C>        <C>
      United States             $241,084   $362,625   $370,581
      United Kingdom              34,107     32,219     21,043
      Other foreign countries     19,530     13,089      5,491
                                --------   --------   --------
                                $294,721   $407,933   $397,115
                                ========   ========   ========
</TABLE>



                                      C-6
<PAGE>   7

      INTERNATIONAL OPERATIONS - International operations are conducted by the
      Company's subsidiaries Gibson Greetings International Limited (Gibson
      International) and The Ink Group Companies (The Ink Group) (see Note 16).
      Gibson International markets the Company's products primarily in the
      United Kingdom and other European countries, and The Ink Group is a
      leading publisher of alternative cards, calendars, address books and
      diaries in Australia, with additional operations in New Zealand and the
      United Kingdom. Gibson International was wholly-owned by the Company at
      December 31, 1999. At December 31, 1998, the minority stockholders of
      Gibson International were principal officers of Gibson International. The
      minority stockholders of The Ink Group's operations in Australia and New
      Zealand are principal officers of The Ink Group.

      The assets and liabilities of the international operations are translated
      at the exchange rates in effect as of the balance sheet date and results
      of operations are translated at average exchange rates prevailing during
      the period. Translation adjustments are recorded within the accumulated
      other comprehensive income component of stockholders' equity. Gains and
      losses from foreign currency transactions are included as a component of
      selling, distribution and administrative expenses within the Consolidated
      Statements of Operations. For the years ended December 31, 1999, 1998 and
      1997, net foreign currency losses totaled $317, $103 and $519,
      respectively.

      The Company's foreign-located long-lived assets at December 31, 1999, 1998
      and 1997 were not material to the consolidated total of such assets.

      CASH AND CASH EQUIVALENTS - Cash and cash equivalents are stated at cost.
      Cash equivalents include time deposits, money market instruments and
      short-term debt obligations with original maturities of three months or
      less. The carrying amount approximates fair value because of the short
      maturity of these instruments. The effect of exchange rate changes on cash
      and cash equivalents is not material.

      MARKETABLE SECURITIES - At December 31, 1999, marketable securities is
      comprised of the Company's investment in common shares of Egreetings
      Network (Egreetings), a pioneer in providing digital greetings through the
      Internet, and warrants to purchase shares in the future. The Company's
      holdings in Egreetings, with a cost to the Company of $21,780, represent a
      less-than-20% ownership interest and are categorized as
      available-for-sale. The investment is recorded at fair value, which is
      based on Egreetings' market price per common share as quoted in the Nasdaq
      National Market. See Note 17.

      OTHER CURRENT ASSETS - At December 31, 1999, other current assets is
      comprised of prepaid expenses and assets held in a grantor tax trust,
      known as a "Rabbi" trust, which was established in connection with the
      Company's proposed merger with American Greetings Corporation (see Notes 2
      and 17) for the purpose of providing employee retention incentives. At
      December 31, 1998, other current assets consists solely of prepaid
      expenses. Assets held in the Rabbi trust are recorded at fair value and
      are subject to claims of the Company's creditors, but otherwise must be
      used only for the purpose of providing employee retention incentives. The
      trust is classified as current due to management's expectation that
      incentive payments sufficient to exhaust the trust will be made during the
      upcoming year. The $10,086 carrying amount approximates fair value at
      December 31, 1999 due to the trust holding primarily cash and cash
      equivalents.

      INVENTORIES - Inventories are stated at the lower of cost (first-in,
      first-out) or market.

      PLANT AND EQUIPMENT - Plant and equipment are stated at cost. Plant and
      equipment, except for leasehold improvements, are depreciated over their
      related estimated useful lives, using the straight-line method. Generally,
      buildings are depreciated over 40 years; machinery and equipment are
      depreciated over three to 11 years; and display fixtures are depreciated
      over three to five years. Leasehold improvements are amortized over the
      shorter of their estimated useful lives or the terms of the


                                      C-7
<PAGE>   8

      respective leases (see Note 14), using the straight-line method, and
      property acquired under capital leases is amortized over the terms of the
      respective leases, using the straight-line method. Expenditures for
      maintenance and repairs are charged to operations in the period incurred;
      renewals and betterments are capitalized.

      OTHER ASSETS - Other assets include deferred and prepaid costs,
      investments and goodwill. Deferred and prepaid costs principally represent
      costs incurred relating to long-term customer sales agreements. Deferred
      and prepaid costs are amortized ratably over the terms of the agreements,
      generally three to five years.

      At December 31, 1999, investments consist primarily of assets held in
      Rabbi trusts for certain of the Company's retirement plans. At December
      31, 1998, investments consist of the Rabbi trusts and the Company's
      investments in Egreetings. Assets held in the Rabbi trusts are recorded at
      fair value and are subject to claims of the Company's creditors, but
      otherwise must be used only for purposes of providing benefits under the
      retirement plans. The cost and market value of the Rabbi trusts were
      $6,237 and $5,633, respectively, at December 31, 1999 and $5,692 and
      $5,766, respectively, at December 31, 1998. The market value of the
      Company's investments in Egreetings at December 31, 1998, which
      represented a less-than-20% ownership interest, was not readily
      determinable and the investments were recorded at cost.

      Goodwill, which represents the excess of cost over fair value of net
      assets acquired, relates to both Gibson International and The Ink Group as
      of December 31, 1999 and only The Ink Group as of December 31, 1998.
      Goodwill is amortized over 20 years, using the straight-line method.
      Accumulated goodwill amortization at December 31, 1999 and 1998 was $738
      and $280, respectively. The realizability of goodwill is evaluated
      periodically as events or circumstances indicate a possible inability to
      recover its carrying amount.

      ACCOUNTING FOR LONG-LIVED ASSETS - Impairment losses are recorded on
      long-lived assets used in operations when indicators of impairment are
      present and the undiscounted cash flows estimated to be generated by those
      assets are less than the assets' carrying amount. In connection with a
      1999 customer bankruptcy and the Company's 1998 restructuring plan, the
      carrying values of certain plant and equipment were written-down to their
      estimated future cash flows (see Note 3).

      INCOME TAXES - Deferred taxes are determined based on the estimated future
      tax effects of differences between the financial statement and tax bases
      of assets and liabilities given the provisions of currently enacted tax
      laws.

      FINANCIAL INSTRUMENTS - The Company's financial instruments consist
      primarily of investments in cash and cash equivalents, holdings in
      Egreetings, trade receivables and certain other assets, including
      long-term customer sales agreements and investments, as well as
      obligations under accounts payable, short- and long-term debt and
      liabilities for payments on sales agreements. The carrying values of these
      financial instruments, with the exception of the holdings in Egreetings
      and the retirement plans' Rabbi trusts (see "Marketable Securities" and
      "Other Assets" above), approximate fair value.

      COMPUTATION OF NET INCOME PER SHARE - The following table reconciles basic
      weighted average shares outstanding to diluted weighted average shares
      outstanding for the years ended December 31, 1999, 1998 and 1997. There
      are no adjustments to net income for the basic or diluted earnings per
      share (EPS) computations.



                                      C-8
<PAGE>   9


<TABLE>
<CAPTION>

                                                      1999         1998         1997

<S>                                                 <C>          <C>          <C>
      Basic weighted average shares outstanding     15,837,075   16,205,383   16,379,250
      Effect of dilutive stock options                    --        263,803      560,791
                                                    ----------   ----------   ----------
      Diluted weighted average shares outstanding   15,837,075   16,469,186   16,940,041
                                                    ==========   ==========   ==========
</TABLE>

      Options to purchase 2,355,804, 815,898 and 91,014 shares for the years
      ended December 31, 1999, 1998 and 1997, respectively, were not included in
      the computation of diluted EPS due to their having an anti-dilutive
      effect.

      STOCK OPTIONS - The Company has adopted the disclosure-only provisions of
      Statement of Financial Accounting Standards No. 123, "Accounting for
      Stock-Based Compensation" (SFAS No. 123), and continues to apply
      Accounting Principles Board Opinion No. 25 and related interpretations in
      the accounting for its stock option plans. See Note 13 for discussion of
      stock options and the disclosures required by SFAS No. 123.

      IMPACT OF RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS - In June 1998, the
      Financial Accounting Standards Board (FASB) issued Statement of Financial
      Accounting Standards No. 133, "Accounting for Derivative Instruments and
      Hedging Activities" (SFAS No. 133). In general, SFAS No. 133 requires that
      all derivatives be recognized as either assets or liabilities in the
      balance sheet at their fair value, and sets forth the manner in which
      gains or losses thereon are to be recorded. The treatment of such gains
      and losses depends on the intended use of the derivative and the resulting
      designation. In June 1999, the FASB issued Statement of Financial
      Accounting Standards No. 137, "Accounting for Derivative Instruments and
      Hedging Activities - Deferral of the Effective Date of FASB Statement No.
      133." Based on the new effective date, the Company will adopt the
      provisions of this statement in the first quarter of the fiscal year
      ending December 31, 2001. Although the Company has not fully evaluated the
      effects of SFAS No. 133 on its consolidated financial statements, its
      adoption is not expected to have a significant impact.

      USE OF ESTIMATES - The preparation of the financial statements in
      conformity with accounting principles generally accepted in the United
      States of America requires management to make estimates and assumptions
      that affect the reported amounts of assets and liabilities and disclosure
      of contingent assets and liabilities at the date of the financial
      statements and the reported amounts of revenues and expenses during the
      reporting period. Actual amounts could differ from those estimates.

      RECLASSIFICATIONS - Certain reclassifications have been made to the prior
      years' consolidated financial statements to conform with the current year
      presentation.

2.    AGREEMENT WITH AMERICAN GREETINGS

      On November 2, 1999, the Company entered into a definitive Agreement and
      Plan of Merger (Merger Agreement) with American Greetings Corporation
      (American Greetings) and a subsidiary of American Greetings under which
      the subsidiary has offered to purchase all outstanding shares of the
      Company's common stock (and associated Rights) for $10.25 per share.
      Closing of the tender offer is subject to the satisfaction of certain
      conditions, including regulatory approval, the absence of any injunction
      and the tender of a majority of the outstanding shares of common stock.
      Subsequent to the consummation of the tender offer, the subsidiary will be
      merged into the Company and each remaining share of outstanding common
      stock of the Company (other than shares held by American Greetings and
      dissenting shares) will be exchanged for a right to receive $10.25 in
      cash. The transaction is subject to termination under certain conditions,
      including if the transaction has not closed on or before 18 months


                                      C-9
<PAGE>   10

      from the date of the Merger Agreement. Upon closing of the transaction, an
      additional $800 will be owed by the Company to certain of its third-party
      financial advisors, with no such amount being due in the event the
      transaction is terminated. In the event of a termination, one of two
      Termination Fees would be due among the parties to the Merger Agreement,
      depending upon the circumstances of the termination - either $20,000 would
      be owed by American Greetings to the Company, or $7,000 would be owed by
      the Company to American Greetings. See Note 17.

      Simultaneously with approving this transaction, the Company's Board of
      Directors amended the Common Stock Rights Agreement (see Note 13) to
      exempt the transaction from the provisions of the Agreement.

3.    RESTRUCTURING AND OTHER ITEMS

      CUSTOMER BANKRUPTCY - On October 12, 1999, one of the Company's major
      customers, Jitney-Jungle Stores of America, Inc. (Jitney-Jungle), filed
      for Chapter 11 bankruptcy protection. Due to the uncertainty surrounding
      the financial stability of Jitney-Jungle, during the quarter ended
      September 30, 1999, the Company recorded a pretax charge totaling $7,864
      to write down the assets considered to be impaired as a result of the
      bankruptcy filing as follows: write-off of the unamortized balance of
      deferred sales agreement costs ($5,100), doubtful accounts provision for
      the outstanding trade receivable balance ($1,500) and write-off of the net
      book value of greeting card fixtures ($1,264). These expenses are included
      as components of net sales ($5,100) and selling, distribution and
      administrative expenses ($2,764) within the Consolidated Statement of
      Operations for the year ended December 31, 1999.

      SILLY SLAMMERS CHARGES - In June 1999, the Company made the decision to
      seek a buyer for its Silly Slammers business. With the Company's focus on
      its core card line, alternative card business and its expanding role as a
      provider of creative content to the Internet, the Company believes the
      Silly Slammers brand can best be marketed outside of Gibson. However, at
      the present time, no transaction is anticipated and pretax charges of
      $2,000 and $21,152 were recorded in the quarters ended September 30, 1999
      and June 30, 1999, respectively, to write down inventory and related
      assets. The charges are included as a component of cost of products sold
      within the Consolidated Statement of Operations for the year ended
      December 31, 1999.

      RESTRUCTURING CHARGE - During 1998, the Company recorded asset write-downs
      and other charges of $26,100 in connection with a restructuring plan (the
      Plan) announced March 31, 1998 under which the Company outsourced its
      principal manufacturing operations formerly performed at its Cincinnati,
      Ohio headquarters. The costs related to the Plan, which were recognized as
      a separate component of operating expenses in the first quarter of 1998,
      included approximately $17,100 related to the facility, $5,800 related to
      involuntary severance of approximately 480 employees and $3,200 in other
      costs.

      The facility costs of $17,100 included an adjustment of $12,967 to write
      off the capitalized lease asset, leasehold improvements and certain
      machinery and equipment (included in plant and equipment) associated with
      the Cincinnati operations, and a reserve of $4,133 included in other
      liabilities representing the amount by which total future lease
      commitments and related operating costs of the Cincinnati facility exceed
      the recorded lease obligation and estimated sublease income over the
      remaining term of the lease. The recorded lease obligation of $12,040,
      representing the portion of the capital lease obligation associated with
      the Cincinnati facility, was reclassified from debt to other liabilities
      (see Notes 8 and 11). Involuntary employee severance costs and other costs
      were included in other current liabilities.


                                      C-10
<PAGE>   11

      During 1999, certain events occurred that required the Company to reassess
      the adequacy of the restructuring-related asset write-downs and remaining
      reserve balances. Most notable of these events were the Company's delay in
      vacating its Cincinnati, Ohio headquarters and the planned disposal of
      certain property and equipment for proceeds lower than originally
      anticipated. While the reassessment indicated that the total cost of the
      asset write-downs and other charges connected with the Plan remained
      $26,100, the components of the total cost and the activity therein through
      December 31, 1999 were as follows:

<TABLE>
<CAPTION>
                                                             Reserve for
                                     Write-down  -------------------------------------
                                   Property and  Excess Lease   Involuntary      Other
                                     Equipment    Commitments    Severance       Costs         Total
<S>                                   <C>           <C>           <C>           <C>           <C>
Restructuring charges - original      $ 12,967      $  4,133      $  5,800      $  3,200      $ 26,100
Reclassification of capital lease
  obligation from debt to other
  liabilities                             --          12,040          --            --          12,040
                                      --------      --------      --------      --------      --------
                                        12,967        16,173         5,800         3,200        38,140
Less 1998 usage:
  Non-cash write-downs                 (12,967)                                   (1,200)      (14,167)
  Payment of termination benefits                                   (3,421)                     (3,421)
  Other payments, net                     --            (447)         --            (909)       (1,356)
                                      --------      --------      --------      --------      --------
Balance at December 31, 1998              --          15,726         2,379         1,091        19,196

Effect of 1999 reassessment                558         1,024          (782)         (800)         --

Less 1999 usage:
  Non-cash write-downs                    (558)                                                   (558)
  Payment of termination benefits                                     (247)                       (247)
  Other payments, net                     --            (924)         --             (64)         (988)
                                      --------      --------      --------      --------      --------
Balance at December 31, 1999          $   --        $ 15,826      $  1,350      $    227      $ 17,403
                                      ========      ========      ========      ========      ========
</TABLE>




      As of December 31, 1999, the Company had completed the outsourcing of
      manufacturing operations and had eliminated approximately 400 employee
      positions.

      The termination of employees in connection with the Plan resulted in a
      curtailment of a defined benefit pension plan, and a curtailment gain of
      $3,045 before income taxes was recognized as a restructuring gain in the
      third quarter of 1998 (see Note 12), resulting in a net pretax
      restructuring charge of $23,055.


                                      C-11
<PAGE>   12


4.    TRADE RECEIVABLES

      Trade receivables at December 31, 1999 and 1998, consisted of the
      following:



<TABLE>
<CAPTION>
                                                            1999         1998
<S>                                                       <C>          <C>
Trade receivables                                         $123,169     $128,136
Less reserves for returns, allowances, cash discounts
  and doubtful accounts                                     56,233       56,698
                                                          --------     --------
                                                          $ 66,936     $ 71,438
                                                          ========     ========
</TABLE>

5.    INVENTORIES

      Inventories at December 31, 1999 and 1998, consisted of the following:

<TABLE>
<CAPTION>
                                 1999        1998
<S>                            <C>         <C>
Finished goods                 $34,655     $54,523
Work-in-process                 12,067      27,498
Raw materials and supplies       3,752       2,468
                               -------     -------
                               $50,474     $84,489
                               =======     =======
</TABLE>


6.    PLANT AND EQUIPMENT

      Plant and equipment at December 31, 1999 and 1998, consisted of the
      following:
<TABLE>
<CAPTION>
                                                                   1999         1998
<S>                                                              <C>          <C>
Land and buildings                                               $ 10,493     $ 12,939
Land and buildings under capital lease, net
   of restructuring charge (see Note 3)                             7,654        7,654
Machinery and equipment                                            31,211       26,924
Machinery and equipment under capital leases                        2,936         --
Display fixtures                                                   75,360       88,614
Leasehold improvements                                              4,718        2,829
Construction in progress, principally management information
  systems (see Note 14)                                            28,365       14,600
                                                                 --------     --------
                                                                  160,737      153,560
Less accumulated depreciation                                      73,240       77,654
                                                                 --------     --------
                                                                 $ 87,497     $ 75,906
                                                                 ========     ========
</TABLE>

At December 31, 1999 and 1998, accumulated depreciation included depreciation on
assets acquired under capital lease obligations of $2,232 and $1,323,
respectively.


                                      C-12
<PAGE>   13

7.    OTHER ASSETS

      Other assets at December 31, 1999 and 1998, consisted of the following:


<TABLE>
<CAPTION>
                                    1999         1998
<S>                               <C>          <C>
Deferred and prepaid costs        $147,858     $140,476
Investments                          6,033       12,205
Goodwill                             9,762       10,495
Other                                7,174        6,900
                                  --------     --------
                                   170,827      170,076
Less accumulated amortization       99,572       82,025
                                  --------     --------
                                  $ 71,255     $ 88,051
                                  ========     ========
</TABLE>

8.    DEBT

      Debt at December 31, 1999 and 1998, consisted of the following:
<TABLE>
<CAPTION>

                                                                         1999        1998
<S>                                                                     <C>         <C>
Secured Credit Agreement bearing variable interest (7.80%
   at December 31, 1999)                                                $18,114     $  --
Financing Arrangement bearing variable interest (weighted
   average rate of 6.39% at December 31, 1999)                            3,761       2,449
American Greetings note, including accrued interest at 8.10%,
   payable January 19, 2000                                               9,109        --
Other notes bearing interest at a weighted average rate of
   5.20%, payable in quarterly installments                                --           155
                                                                        -------     -------
                                                                         30,984       2,604
Land and building capital lease obligation payable in monthly
   installments through 2013, net of $12,288 and $12,040 included
   in other liabilities at December 31, 1999 and 1998, respectively
   (see Note 3)                                                           8,192       7,935
Equipment capital lease obligations payable in monthly
   installments through 2001                                              2,156        --
                                                                        -------     -------
                                                                         41,332      10,539
Less debt due within one year                                            31,943         155
                                                                        -------     -------
                                                                        $ 9,389     $10,384
                                                                        =======     =======
</TABLE>


      As a result of the Silly Slammers charge during the quarter ended June 30,
      1999, the Company no longer met the conditions for borrowings under its
      364-day $30,000 revolving credit agreement (Credit Agreement) entered into
      on May 11, 1999, an agreement which replaced a similar $30,000 facility
      expiring in April 1999. Accordingly, beginning July 27, 1999, the Company
      and its lenders entered into a series of amendments to the Credit
      Agreement, each of which included a commitment of funds to the Company for
      approximately 30 days, with any borrowings secured by the Company's trade
      receivables and inventory. The Credit Agreement was terminated and
      replaced with the Secured Credit Agreement on November 30, 1999. During
      1999, the average interest rate for borrowings outstanding under the
      Credit Agreement was 8.20%; no borrowings were outstanding throughout
      1998.

      On November 30, 1999, the Company entered into the Secured Credit
      Agreement, under which up to $50,000 is available to the Company during
      the next three years for general corporate purposes. The exact amount of
      funds available is determined by the Company's level of qualifying assets
      (trade receivables and inventory). Outstanding borrowings are secured by
      substantially all of the Company's assets and bear interest at prevailing
      commercial


                                      C-13
<PAGE>   14

      paper rates plus 175 to 275 basis points, depending upon the Company's
      level of earnings as defined in the Secured Credit Agreement. During 1999,
      the average interest rate for borrowings outstanding under the Secured
      Credit Agreement was 7.79%. In addition, the Company pays a standby letter
      of credit fee and a commitment fee, both of which are determined at
      fluctuating rates depending upon the Company's level of earnings. During
      1999, the average standby letter of credit fee was 2.00% of the balance of
      such instruments outstanding and the commitment fee was 0.375% of the
      unused portion of funds available.

      In November 1998, the Company replaced The Ink Group's existing debt with
      an Australian-Dollar-denominated multi-option financing arrangement
      (Financing Arrangement) which expired January 31, 2000. At December 31,
      1999, the maximum amount available under the Financing Arrangement was
      approximately $4,265. Depending upon the financing option elected,
      borrowings under the Financing Arrangement bear interest at varying rates,
      which are based upon prevailing rates. During 1999, the average interest
      rates for borrowings under the Financing Arrangement were 6.15%. As a
      result of the January 31, 2000 expiration of the Financing Arrangement and
      the Company's subsequent renegotiation efforts, borrowings under the
      Financing Arrangement have been classified as short-term debt as of
      December 31, 1999. As of December 31, 1998, such borrowings were
      classified as long-term debt.

      In connection with the exercise of warrants to purchase Egreetings common
      stock, on December 20, 1999, the Company entered into a 30-day $9,087
      promissory note with American Greetings. On January 19, 2000, the note
      principal was repaid in full, along with interest accrued at 8.10%.

      The fair value of the Company's long-term debt (excluding capital lease
      obligations) is estimated based on the quoted market prices for the same
      or similar issues or on the current rates offered to the Company for debt
      of the same remaining maturities. The estimated fair value of the
      Company's gross long-term debt approximated its carrying value at December
      31, 1999 and 1998 given the nature of then-outstanding debt.

      Interest payments, net of the amount capitalized, for the years ended
      December 31, 1999, 1998 and 1997 totaled $3,654, $5,269 and $5,930,
      respectively. Capitalized interest for each of these years totaled $852,
      $198 and $0, respectively.

      The Company's debt agreements contain customary covenants and events of
      default including, among other things, provisions which require the
      maintenance of minimum amounts of earnings and net worth and of certain
      financial ratios, limit the amount of capital expenditures, payments made
      in connection with customer sales agreements and dividend payments. The
      Company was not in compliance with certain of these provisions as of
      December 31, 1999. See Note 17.


                                      C-14
<PAGE>   15

9.    INCOME TAXES

      The income tax (benefit) provision for the years ended December 31, 1999,
      1998 and 1997, consisted of the following:

<TABLE>
<CAPTION>
                                             1999          1998          1997
<S>                                        <C>           <C>           <C>
Federal:
  Current                                  $(19,778)     $  8,917      $ 10,942
  Deferred                                    5,501       (11,122)        1,038
  Valuation allowance                        (4,692)        4,260          --
  Deferred investment tax credits, net         --             (64)          (64)
                                           --------      --------      --------
                                            (18,969)        1,991        11,916
                                           --------      --------      --------
State and local:
  Current                                    (4,749)        1,952         2,497
  Deferred                                   (1,438)       (2,540)          293
  Valuation allowance                        (1,072)          974          --
                                           --------      --------      --------
                                             (7,259)          386         2,790
                                           --------      --------      --------
                                           $(26,228)     $  2,377      $ 14,706
                                           ========      ========      ========
</TABLE>


      The effective income tax rate for the years ended December 31, 1999, 1998
      and 1997, varied from the statutory federal income tax rate as follows:
<TABLE>
<CAPTION>


                                                 1999        1998       1997
<S>                                             <C>         <C>        <C>
Statutory federal income tax rate                 35.0%       35.0%      35.0%
State and local income taxes, net of federal
  income tax benefit                               7.6         7.5        4.9
Nondeductible goodwill amortization               (0.2)        7.7        1.2
Other                                             (0.1)        1.9       (0.6)
                                                ------      ------     ------
                                                  42.3%       52.1%      40.5%
                                                ======      ======     ======
</TABLE>

      The net deferred taxes at December 31, 1999 and 1998, consisted of the
      following:

<TABLE>
<CAPTION>
                                 1999          1998
<S>                          <C>            <C>
Current deferred taxes:
  Gross assets                 $ 37,533      $ 40,126
  Gross liabilities             (22,195)         (229)
                               --------      --------
                                 15,338        39,897
                               --------      --------
Noncurrent deferred taxes:
  Gross assets                   38,583        37,997
  Valuation allowance              (300)       (6,064)
  Gross liabilities              (1,983)       (3,488)
                               --------      --------
                                 36,300        28,445
                               --------      --------
                               $ 51,638      $ 68,342
                               ========      ========
</TABLE>


      Included within the net deferred taxes at December 31, 1999 and 1998 were
      net deferred tax liabilities totaling $18,479 and $74, respectively,
      recorded in connection with the Other Comprehensive Income items reflected
      in the Consolidated Statements of Changes in Stockholders' Equity. In
      addition, the Company has recorded valuation allowances with respect to
      the deferred tax assets as a result of recent capital losses and
      uncertainties with respect to


                                      C-15
<PAGE>   16

      the amount of taxable capital gain income which will be generated in
      future years. Capital loss carryforwards of $45 will expire in 2001 and
      $255 will expire in 2003.

      The tax balances of significant temporary differences representing
      deferred tax assets and liabilities at December 31, 1999 and 1998,
      consisted of the following:
<TABLE>
<CAPTION>
                                                           1999          1998
<S>                                                      <C>           <C>
Marketable securities fair value adjustment              $(18,571)     $   --
Reserves for returns, allowances, cash discounts and
  doubtful accounts                                        21,867        21,734
Reserve for inventories and related items                   5,766         7,925
Depreciation of plant and equipment                        (1,621)       (3,275)
Reserve for display fixtures                                5,368         2,391
Accrued compensation and benefits                          10,029        14,011
Postretirement benefits                                     2,301         2,317
Sales agreement payments due                               11,410         8,139
Restructuring-related reserves                              8,725         8,396
Capital losses                                                300         6,064
State net operating losses                                  2,209          --
Alternative minimum tax credit                                247          --
Other accruals and reserves, net                            3,908         6,704
                                                         --------      --------
                                                           51,938        74,406
Valuation allowance                                          (300)       (6,064)
                                                         --------      --------
                                                         $ 51,638      $ 68,342
                                                         ========      ========
</TABLE>



      Income tax payments, net of refunds received, for the years ended December
      31, 1999, 1998 and 1997 totaled $3,865, $12,222 and $14,753, respectively.

10.   OTHER CURRENT LIABILITIES

      Other current liabilities at December 31, 1999 and 1998, consisted of the
following:

<TABLE>
<CAPTION>

                                                           1999        1998
<S>                                                      <C>         <C>
Compensation, payroll taxes and related withholdings     $16,600     $ 7,878
Customer allowances                                        7,904       8,240
Accrued insurance                                          6,163      10,749
Sales agreement payments due within one year               5,964       8,349
Accrued interest                                           4,975       6,476
Property and other taxes                                   4,731       4,796
Restructuring-related reserves (see Note 3)                1,577       3,470
Other                                                     11,800      11,536
                                                         -------     -------
                                                         $59,714     $61,494
                                                         =======     =======
</TABLE>


                                      C-16
<PAGE>   17

11.   OTHER LIABILITIES

      Other liabilities at December 31, 1999 and 1998, consisted of the
      following:

<TABLE>
<CAPTION>

                                                      1999        1998
<S>                                              <C>         <C>
Accrued pension and postretirement expense (see
   Note 12)                                         $21,421     $21,580
Restructuring-related reserves (see Note 3)          15,826      15,726
Sales agreement payments due after one year           6,485       7,778
Other                                                 2,699       2,451
                                                    -------     -------
                                                    $46,431     $47,535
                                                    =======     =======
</TABLE>

12.   RETIREMENT AND POSTRETIREMENT BENEFIT PLANS

      RETIREMENT PLANS - The Company combined its two defined contribution plans
      during 1997. The combined plan incorporates the provisions of the former
      plans which, pursuant to Section 401(k) of the Internal Revenue Code,
      provide that employees meeting certain eligibility requirements may defer
      a portion of their salary subject to certain limitations. The Company pays
      certain administrative costs of the plan and makes contributions based
      upon a percentage of the employee's salary deferral and an annual
      additional contribution at the discretion of the Board of Directors
      consistent with the terms of the former plans. For the years ended
      December 31, 1999, 1998 and 1997, the expense for these plans totaled
      $194, $287 and $385, respectively.

      The Company also sponsors a defined benefit pension plan (the Retirement
      Plan) covering substantially all employees who meet certain eligibility
      requirements. Benefits are based upon years of service and average
      compensation levels. The Company's general funding policy is to contribute
      amounts deductible for federal income tax purposes. Contributions are
      intended to provide not only for benefits earned to date, but also for
      benefits expected to be earned in the future.

      In addition to the Retirement Plan, the Company has established the
      following plans (collectively, the Nonqualified Plans): a nonqualified
      defined benefit plan for employees whose benefits under the Retirement
      Plan are limited by provisions of the Internal Revenue Code; a
      nonqualified defined benefit plan to provide supplemental retirement
      benefits for selected executives in addition to benefits provided under
      other Company plans; and a nonqualified plan to provide retirement
      benefits for members of the Company's Board of Directors who are not
      covered under any of the Company's other plans. These plans were unfunded
      at December 31, 1999 and 1998, although assets for these plans totaling
      $5,633 and $5,766, respectively, were held in Rabbi trusts.



                                      C-17
<PAGE>   18

      The following table sets forth summarized information on the Company's
      defined benefit pension plans for the years ended December 31, 1999 and
      1998:


<TABLE>
<CAPTION>
                                                                  RETIREMENT PLAN              NONQUALIFIED PLANS
                                                                1999           1998           1999           1998
<S>                                                           <C>            <C>            <C>            <C>
Change in projected benefit obligation:
  Projected benefit obligation at beginning of year           $ 91,300       $ 79,306       $  7,418       $  6,613
  Service cost                                                   1,888          2,063            270            256
  Interest cost                                                  5,739          5,927            446            480
  Actuarial (gain) loss                                        (13,902)        13,070         (1,221)           516
  Curtailment                                                   (1,052)        (3,088)          --             --
  Benefit payments                                              (5,292)        (5,978)          (490)          (447)
                                                              --------       --------       --------       --------
Projected benefit obligation at end of year                   $ 78,681       $ 91,300       $  6,423       $  7,418
                                                              ========       ========       ========       ========

Change in plan assets:
  Fair value of plan assets at beginning of year              $ 86,194       $ 87,709       $   --         $   --
  Actual return on plan assets                                   6,773          4,463           --             --
  Employer contributions                                          --             --              490            447
  Benefit payments                                              (5,292)        (5,978)          (490)          (447)
                                                              --------       --------       --------       --------
Fair value of plan assets at end of year                      $ 87,675       $ 86,194       $   --         $   --
                                                              ========       ========       ========       ========
Funded status:
  Funded status at end of year - assets over (under)
    projected benefit obligation                              $  8,994       $ (5,106)      $ (6,423)      $ (7,418)
  Unrecognized net actuarial (gain) loss                       (18,533)        (6,206)           161          1,200
  Unrecognized prior service cost                                   34            178            509          1,091
                                                              --------       --------       --------       --------

Net amount recognized                                         $ (9,505)      $(11,134)      $ (5,753)      $ (5,127)
                                                              ========       ========       ========       ========
  Accrued benefit liability included in other liabilities     $ (9,505)      $(11,134)      $ (6,564)      $ (5,127)
  Intangible asset included in other assets                       --             --              359           --
  Accumulated other comprehensive income, pretax                  --             --              452           --
                                                              --------       --------       --------       --------
Net amount recognized                                         $ (9,505)      $(11,134)      $ (5,753)      $ (5,127)
                                                              ========       ========       ========       ========
Weighted average assumptions:
  Discount rate                                                   7.50%          6.50%          7.50%          6.50%
  Expected return on plan assets                                  9.00%          9.00%          9.00%          9.00%
  Rate of compensation increase                                   4.50%          4.50%          4.50%          4.50%
</TABLE>




                                      C-18
<PAGE>   19

      A summary of the components of net periodic pension (income) expense for
      all of the Company's defined benefit plans for the years ended December
      31, 1999, 1998 and 1997, is as follows:


<TABLE>
<CAPTION>
                                                    RETIREMENT PLAN                    NONQUALIFIED PLANS
                                           ---------------------------------     -------------------------------
                                             1999         1998         1997         1999        1998        1997
<S>                                          <C>          <C>          <C>          <C>         <C>         <C>
Components of net periodic benefit
  (income) expense:
     Service cost                         $ 1,888      $ 2,063      $ 2,001      $   270     $   256     $   169
     Interest cost                          5,739        5,927        5,555          446         480         466
     Expected return on plan assets        (7,112)      (6,707)      (6,246)        --          --          --
     Amortization of:
        Prior service cost                    105          258          337          262         284         278
        Actuarial (gain) loss                (228)        --           (512)           6          32          26
     Curtailment (gain) loss               (2,022)      (3,024)        --            130        --          --
                                          -------      -------      -------      -------     -------     -------
Net periodic benefit (income) expense     $(1,630)     $(1,483)     $ 1,135      $ 1,114     $ 1,052     $   939
                                          =======      =======      =======      =======     =======     =======
</TABLE>


      The increase in the discount rate from 6.50% to 7.50% in 1999 increased
      the actuarial gain component of the Retirement Plan's and the Nonqualified
      Plans' projected benefit obligation by $10,009 and $592, respectively;
      while the decrease in the discount rate from 7.25% to 6.50% in 1998
      increased the actuarial loss component of the respective plans' projected
      benefit obligation by $8,441 and $551, respectively. In addition,
      headcount reductions and subsidiary dispositions resulted in curtailments
      of the Retirement Plan and the Nonqualified Plans, the effects of which
      are reflected in the preceding tables as well as the following tables
      related to the Company's postretirement benefits.

      POSTRETIREMENT BENEFITS - In addition to providing pension benefits, the
      Company provides medical and life insurance benefits for eligible
      employees upon retirement from the Company. Substantially all employees
      may become eligible for such benefits upon retiring from active employment
      of the Company. Medical and life insurance benefits for employees and
      retirees are paid by a combination of Company and employee or retiree
      contributions. Retiree insurance benefits are provided by insurance
      companies whose premiums are based on claims paid during the year.


                                      C-19
<PAGE>   20

      The following table sets forth summarized information on the Company's
      postretirement benefits for the years ended December 31, 1999 and 1998:


<TABLE>
<CAPTION>
                                                                      1999          1998
<S>                                                                 <C>           <C>
Change in projected benefit obligation:
  Projected benefit obligation at beginning of year                 $ 3,944       $ 3,587
  Service cost                                                          157           155
  Interest cost                                                         202           248
  Participants' contributions                                           268           261
  Actuarial (gain) loss                                              (1,100)          428
  Curtailment                                                          --            (319)
  Benefit payments                                                     (437)         (416)
                                                                    -------       -------
Projected benefit obligation at end of year                         $ 3,034       $ 3,944
                                                                    =======       =======
Change in plan assets:
  Fair value of plan assets at beginning of year                    $  --         $  --
  Employer contributions                                                169           155
  Participants' contributions                                           268           261
  Benefit payments                                                     (437)         (416)
                                                                    -------       -------
Fair value of plan assets at end of year                            $  --         $  --
                                                                    =======       =======
Funded status:
  Funded status at end of year - assets under projected benefit
    obligation                                                      $(3,034)      $(3,944)
  Unrecognized net actuarial gain                                    (2,279)       (1,328)
  Unrecognized prior service cost                                       (39)          (47)
                                                                    -------       -------
Accrued benefit liability included in other liabilities             $(5,352)      $(5,319)
                                                                    =======       =======

Weighted average assumptions:
  Discount rate                                                        7.50%         6.50%
  Health care cost trend rates: *
     - through age 65                                                  7.50%         8.00%
     - over age 65                                                     5.50%         6.00%
</TABLE>


*     Trend rates assumed to decrease 0.5% annually to 5.5% in the year 2003
      (4.5% in 2001 for over age 65 coverage), and remaining level thereafter.





                                      C-20
<PAGE>   21

      Net periodic expense of the Company's postretirement benefits for the
      years ended December 31, 1999, 1998 and 1997, was as follows:

<TABLE>
<CAPTION>
                                                 1999       1998       1997
<S>                                             <C>        <C>        <C>
Components of net periodic benefit expense:
  Service cost                                  $ 157      $ 155      $ 146
  Interest cost                                   202        248        248
  Amortization of:
     Prior service cost                            (8)       (10)       (11)
     Actuarial gain                              (149)       (86)      (112)
  Curtailment gain                               --          (21)      --
                                                -----      -----      -----
Net periodic benefit expense                    $ 202      $ 286      $ 271
                                                =====      =====      =====
</TABLE>
      The health care cost trend rate assumption does not have a significant
      effect on the amounts reported. For example, a 1% change in the health
      care cost trend rate would have the following effects:

<TABLE>
<CAPTION>

                                                            INCREASE   DECREASE

<S>                                                           <C>        <C>
Effect on total of service and interest cost components       $ 21       $ (19)
Effect on postretirement benefit obligation                    148        (133)

</TABLE>


13.   STOCKHOLDERS' EQUITY

      EMPLOYEE STOCK PLANS - Under various stock option and incentive plans, the
      Company may grant incentive and nonqualified stock options to purchase up
      to 5,565,500 shares of common stock. All incentive options are granted at
      the fair market value on the date of grant. Incentive stock options become
      exercisable equally over three years beginning one year after the date
      granted and expire ten years after the date granted. Nonqualified stock
      options become exercisable according to a vesting schedule determined at
      the date granted and expire on the date set forth in the option agreement.
      Nonqualified stock options were granted in 1999, 1998 and 1997 at exercise
      prices at least equal to the fair market value of the common stock on the
      date of grant. Of these, nonqualified stock options for 30,000 shares of
      common stock in 1997 and 300,000 shares of common stock in 1996 were
      granted to certain of the Company's officers contingent on stockholder
      approval of an increase in the number of shares authorized for issuance
      under one of the Company's employee stock plans. For financial reporting
      purposes, these 330,000 options were deemed to have been granted on April
      24, 1997, the date stockholder approval was obtained. At that date, the
      exercise prices were less than the market price of the common stock. As a
      result, the contingent options are reported as having been granted at
      exercise prices below the fair market value of the common stock.

      Under certain employee stock plans, the Company may grant the right to
      purchase restricted shares of its common stock. No restricted shares were
      granted in 1999, 1998 or 1997.



                                      C-21
<PAGE>   22

A summary of stock option activity during the years ended December 31, 1999,
1998 and 1997, is as follows:

<TABLE>
<CAPTION>
                                            1999                       1998                      1997
                                 -------------------------  --------------------------  ------------------------

                                                WEIGHTED                   WEIGHTED                  WEIGHTED
                                                AVERAGE                    AVERAGE                   AVERAGE
                                                EXERCISE                   EXERCISE                  EXERCISE
                                    SHARES       PRICE         SHARES       PRICE        SHARES       PRICE
<S>                                  <C>          <C>           <C>          <C>          <C>          <C>


Outstanding at beginning of year     2,416,917    $ 18.99       1,995,256    $ 16.80      1,424,273    $ 13.29
Granted - exercise price on date
  of grant:
    Equal to market price of stock      28,000       6.09         228,667      21.27        623,500      22.62
    Greater than market price of
      stock                                  -          -         333,333      29.00         22,000      20.19
    Less than market price of stock          -          -               -          -        330,000      16.67
Exercised                                    -          -         (97,870)     13.12       (312,481)     12.59
Forfeited                             (301,832)    20.97          (42,469)     20.38        (92,036)     16.01
                                     ---------    -------       ---------    -------      ---------    -------
Outstanding at end of year           2,143,085    $ 18.55       2,416,917    $ 18.99      1,995,256    $ 16.80
                                     =========    =======       =========    =======      =========    =======
Exercisable at end of year           1,803,737    $ 17.36       1,582,885    $ 15.85        860,516    $ 13.76
                                     =========    =======       =========    =======      =========    =======


</TABLE>

The range of exercise prices on shares outstanding as of December 31, 1999, was
as follows:

<TABLE>
<CAPTION>

                                                 OUTSTANDING                             EXERCISABLE
                                     -----------------------------------------     ----------------------
                                                     WEIGHTED AVERAGE                            WEIGHTED
                                                     ----------------
                                                                 REMAINING                        AVERAGE
       RANGE OF                                    EXERCISE      CONTRACTUAL                     EXERCISE
  EXERCISE PRICES                     SHARES         PRICE       LIFE IN YEARS       SHARES         PRICE
<S>                                 <C>             <C>             <C>            <C>             <C>

$      4.06                           18,000         $4.06           9.65              --          $   --
 9.75-14.38                          528,285         12.08           6.48           518,285         12.13
14.50-20.75                          886,467         16.76           7.05           861,468         16.68
22.00-30.00                          710,333         25.94           8.15           423,984         25.15
</TABLE>


For the years ended December 31, 1999, 1998 and 1997, compensation expense
recognized under stock-based employee compensation plans was not material.

At December 31, 1999, 1,072,273 shares were available under the stock option and
incentive plans, all of which were available to be issued as restricted shares.

                                      C-22
<PAGE>   23


If the Company had adopted the expense recognition provisions of SFAS No. 123
for purposes of determining compensation expense related to stock options
granted during the years ended December 31, 1999, 1998 and 1997, net (loss)
income and net (loss) income per share would have been changed to the following
pro forma amounts:

<TABLE>
<CAPTION>

                                                 1999      1998           1997

<S>                                        <C>             <C>      <C>
Pro forma net (loss) income                $  (36,900)     $ 77     $   19,822
                                           ==========      ====     ==========

Pro forma net (loss) income per share:
   Basic                                   $    (2.33)     $  -     $     1.21
                                           ==========      ====     ==========

   Diluted                                 $    (2.33)     $  -     $     1.17
                                           ==========      ====     ==========
</TABLE>


Compensation expense reflected in the pro forma disclosures is not indicative of
future amounts when the SFAS No. 123 prescribed method will apply to all
outstanding nonvested awards.

The weighted average fair values at date of grant for options granted during
1999, 1998 and 1997 were $3.08, $5.71 and $7.23 per option, respectively. The
fair values were determined using the Black-Scholes option-pricing model with
the following assumptions for the years ended December 31, 1999, 1998 and 1997:

                              1999           1998           1997

Expected life in years           5              5              5
Interest rate                 5.47 %         5.35 %       5.90 %
Volatility                   52.14 %        27.91 %      36.81 %
Dividend yield                --              --          0.30 %


STOCK REPURCHASE PROGRAM - On August 12, 1998, the Company announced that its
July 30, 1997 stock repurchase program had been extended until July 31, 1999.
This program provided for the repurchase of up to one million shares of common
stock. The repurchases were to be made on the open market or in private
negotiated transactions at prevailing market prices, with the dates and amount
of repurchases determined by market conditions. The common stock acquired is
held as treasury stock and used in the Company's employee stock plans and for
general corporate purposes. As of its expiration, the Company had repurchased
795,000 shares of its common stock under this program.

On October 8, 1998, the Company announced a second stock repurchase program,
providing for the purchase of up to an additional one million shares of common
stock over the 12-month period ending October 6, 1999 at terms similar to the
July 30, 1997 stock repurchase program. No shares were repurchased under this
program.

COMMON STOCK RIGHTS - On August 26, 1999, the Company's Board of Directors
declared a dividend distribution of one Right for each outstanding share of the
Company's common stock to stockholders of record on September 8, 1999. Each
Right entitles the holder to purchase, at the price of $25 per share, 1/100th of
a share of Series B Preferred Stock. Until exercisable, the Rights are attached
to all outstanding shares of the Company's common stock.

The Rights are exercisable only in the event that a person or group of persons
(i) acquires 15% or more of the Company's common stock and there is a public
announcement to that effect (25% in the case of a person or group of persons
which was a 15% stockholder on August 26, 1999), or (ii) announces an intention
to commence or commences a tender or exchange offer which would result in that
person or group beneficially owning 15% or more of the Company's common stock.
If the Rights become exercisable, upon a subsequent merger or other business
combination transaction, each Right may entitle the holder to purchase common
stock of the acquiring company worth two times the exercise price of the Right.
Under certain other circumstances (defined in the Rights Agreement) each Right
may entitle the holder (with certain exceptions) to purchase common stock, or in
certain

                                      C-23
<PAGE>   24

circumstances, cash, property or other securities of the Company, having
a value worth two times the exercise price of the Right.

The Rights are redeemable at one cent per Right at any time prior to 20 days
after the public announcement that a person or group has acquired 15% of the
Company's common stock. Unless exercised or redeemed earlier by the Company, the
Rights expire on August 31, 2009. The Company's Board of Directors retains the
right to amend the terms of the Rights Agreement, subject to certain
restrictions. See Note 2.

ACCUMULATED OTHER COMPREHENSIVE INCOME - The components of accumulated other
comprehensive income, net of tax, at December 31, 1999 were: currency
translation, $122; unrealized gains on securities, $27,625; and minimum pension
liability adjustment, $(271). Currency translation, net, was the only component
of accumulated other comprehensive income at December 31, 1998.

14.   COMMITMENTS

LEASE COMMITMENTS - In August 1998, the Company entered into a noncancelable
operating lease for approximately 150,000 square feet of office space in
Covington, Kentucky, of which approximately 33,000 square feet has been
subleased back to the lessor as of February 1, 2000 at a rate equal to that
being paid by the Company. The lease and the related sublease arrangement, which
expire in December 2008, contain lease rates which escalate on an annual basis.

The Company has a noncancelable long-term lease for certain of its principal
facilities, including its former corporate headquarters, which runs through
November 30, 2013, with one 10-year renewal option available. The basic rent
under the lease contains scheduled rent increases every five years, including
the renewal period. The lease contains a purchase option in 2005 (and again in
2010) at the fair market value of the properties at the date of exercise. As a
condition of the lease, all property taxes, insurance costs and operating
expenses are to be paid by the Company. For accounting purposes, this lease has
been treated as a capital lease (see Note 8).

The Company also leases additional distribution and administrative facilities,
sales offices and personal property under noncancelable operating leases which
expire on various dates through 2004. Certain of these leases contain renewal
and escalating rental payment provisions as well as contingent payments.

Rental expense for the years ended December 31, 1999, 1998 and 1997, on all real
and personal property, was $9,585, $12,884 and $15,743, respectively.

                                      C-24
<PAGE>   25

Minimum rental commitments under noncancelable leases as of December 31, 1999
are as follows:

<TABLE>
<CAPTION>

                                                              CAPITAL                OPERATING
                                                               LEASES                  LEASES
Year Ending December 31,
<S>                                                           <C>         <C>
2000                                                          $ 4,001     $ 8,860
2001                                                            4,828       7,428
2002                                                            3,857       5,145
2003                                                            3,720       4,078
2004                                                            3,720       2,746
Thereafter                                                     41,800      10,946
                                                               ------      ------
Net minimum commitments                                        61,926     $39,203
                                                                          =======
  Less amount representing interest                            39,290
                                                               ------

Present value of net minimum lease commitments (see Note 3)   $22,636
                                                              =======
</TABLE>

Total net minimum rental commitments have not been reduced by future minimum
sublease rentals of $4,980 under the Company's operating lease for its
Covington, Kentucky corporate headquarters.

MANAGEMENT INFORMATION SYSTEMS UPGRADE - The Company is in the process of
investing up to $35,000 to implement a major management information systems plan
to replace core business applications which support sales and customer services,
procurement and manufacturing, distribution and finance with Enterprise Resource
Planning (ERP) software. As of December 31, 1999 and 1998, approximately $30,200
and $10,800, respectively, had been spent on the ERP project.

CONTRACT COMMITMENTS - The Company has several long-term customer sales
agreements which require payments and credits for each of the years in the
four-year period ended December 31, 2003, of $5,964, $2,572, $2,366 and $1,547,
respectively, and no payments and credits thereafter. These amounts are included
as other current liabilities or other liabilities in the accompanying
consolidated balance sheet as of December 31, 1999.

During January 2000, the Company entered into a sales agreement with a customer
which requires payments totaling $7,650 over the life of the contract - $2,850
in 2000 and $1,200 in each of the years in the four-year period ended December
31, 2004.

In addition, in the ordinary course of business, the Company has entered into
various contracts including contracts with third-party suppliers with which the
Company contracted in connection with outsourcing its manufacturing operations.

LETTERS OF CREDIT - At December 31, 1999 and 1998, the Company had outstanding
letters of credit of $387 and $4,388, respectively, which served to
collateralize the Company's obligations to third parties for the purchase of
inventory. In addition, at December 31, 1999, the Company had a $500 standby
letter of credit related to certain of its office facilities. The fair value of
these letters of credit approximates contract values.

                                      C-25
<PAGE>   26
      EMPLOYMENT AGREEMENTS - The Company has employment agreements with certain
      executives which provide for, among other things, minimum annual base
      salaries which may be adjusted periodically, continued payment of salaries
      in certain circumstances and incentive bonuses. Certain agreements further
      provide for employment termination payments, including payments contingent
      upon any person becoming the beneficial owner of 30% or more of the
      Company's outstanding common stock. See Note 17.

15.   LEGAL PROCEEDINGS

      The Company is a defendant in certain routine litigation which is not
      expected to result in a material adverse effect on the Company's net
      worth, total cash flows or operating results.

16.   ACQUISITIONS AND DIVESTITURES

      On July 3, 1998, the Company acquired a majority interest in The Ink
      Group, based in Sydney, Australia, with additional operations in New
      Zealand and the United Kingdom, for $1,000 and an agreement to provide
      operating loans. These operating loans totaled $9,399 as of December 31,
      1999. The Company acquired 60% ownership of The Ink Group's operating
      companies in Australia and New Zealand and 100% ownership of its operating
      company in the United Kingdom. This transaction was accounted for using
      the purchase method of accounting, resulting in the Company recording
      goodwill totaling $10,495. The pro forma effect of the acquisition was not
      material to the Company's results of operations for 1998 or 1997.

      On August 31, 1998, the Company sold The Paper Factory to PFW Acquisition
      Corp. for $36,216, which approximated the Company's investment. The Paper
      Factory's sales totaled $46,635 for the eight-month period in 1998 and
      $86,149 for full-year 1997.

17.   SUBSEQUENT EVENTS

      AMERICAN GREETINGS TRANSACTION - Pursuant to the Merger Agreement
      described in Note 2, on March 9, 2000, American Greetings completed its
      merger with the Company by acquiring 97.4% of the Company's outstanding
      common shares, thereby triggering the change-in-control provisions
      contained in certain of the Company's agreements. Included in these
      provisions were the following: i) accelerated payment of the balance owed
      under employee retention agreements (see "Other Current Assets" in Note
      1); ii) increased termination benefits under executive employment
      contracts; and iii) Egreetings' right to repurchase at fair market value
      (as defined in the stock purchase agreement) all common shares of
      Egreetings held by the Company. As of March 30, 2000, Egreetings' right to
      repurchase had expired. On that date, the Company's investment in
      Egreetings had a market value of approximately $39,369, based on the $5
      13/16 per share closing price quoted in the Nasdaq National Market.

      In addition, on March 30, 2000, American Greetings repaid and terminated
      the Company's Secured Credit Agreement. Accordingly, the debt covenant
      violations referred to in Note 8 became no longer applicable.

<PAGE>   1
                                                                    Exhibit 99.2


REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

Board of Directors and Shareholders
American Greetings Corporation


We have audited the accompanying consolidated statement of financial position of
American Greetings Corporation as of February 29, 2000 and February 28, 1999,
and the related consolidated statements of income, shareholders' equity, and
cash flows for each of the three years in the period ended February 29, 2000.
These financial statements are the responsibility of the Corporation's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of American Greetings
Corporation at February 29, 2000 and February 28, 1999, and the consolidated
results of their operations and their cash flows for each of the three years in
the period ended February 29, 2000, in conformity with accounting principles
generally accepted in the United States.








/s/ Ernst & Young LLP

Cleveland, Ohio
March 28, 2000

                                      D-1
<PAGE>   2


CONSOLIDATED STATEMENT OF INCOME

Years ended February 29, 2000 and February 28, 1999 and 1998

Thousands of dollars except per share amounts


<TABLE>
<CAPTION>
                                                      2000           1999           1998
                                                 ------------   ------------   ------------
<S>                                              <C>            <C>            <C>
Net sales                                        $  2,175,236   $  2,205,706   $  2,198,765

Costs and expenses:
    Material, labor and other production costs        809,347        757,080        790,688
    Selling, distribution and marketing               921,392        894,323        876,822
    Administrative and general                        227,075        228,183        233,457
    Non-recurring items                                38,873         13,925        (22,125)
    Interest                                           34,255         29,326         22,992
    Other expense - net                                 3,670          1,272          4,494
                                                 ------------   ------------   ------------
                                                    2,034,612      1,924,109      1,906,328
                                                 ------------   ------------   ------------

Income before income taxes                            140,624        281,597        292,437

Income taxes                                           50,625        101,375        102,353
                                                 ------------   ------------   ------------

Net income                                       $     89,999   $    180,222   $    190,084
                                                 ============   ============   ============


Earnings per share                               $       1.37   $       2.56   $       2.58
                                                 ============   ============   ============

Earnings per share - assuming dilution           $       1.37   $       2.53   $       2.55
                                                 ============   ============   ============

Average number of shares outstanding               65,591,798     70,345,980     73,708,100
</TABLE>




See notes to consolidated financial statements.

                                      D-2
<PAGE>   3


CONSOLIDATED STATEMENT OF FINANCIAL POSITION

February 29, 2000 and February 28, 1999
Thousands of dollars


<TABLE>
<CAPTION>
ASSETS                                                             2000             1999
                                                           ------------     ------------

<S>                                                        <C>              <C>
CURRENT ASSETS
  Cash and cash equivalents                                $     61,010     $    144,555

  Trade accounts receivable, less allowances for
    sales returns of $116,792 ($132,103 in 1999) and
    for doubtful accounts of $19,245 ($15,583 in 1999)          430,825          390,740

  Inventories                                                   249,433          251,289

  Deferred and refundable income taxes                           99,709          133,092

  Prepaid expenses and other                                    259,707          226,142
                                                           ------------     ------------

      Total current assets                                    1,100,684        1,145,818

GOODWILL                                                        149,437          135,516

OTHER ASSETS                                                    820,447          703,188

PROPERTY, PLANT AND EQUIPMENT - NET                             447,415          434,806
                                                           ------------     ------------

                                                           $  2,517,983     $  2,419,328
                                                           ============     ============
</TABLE>



See notes to consolidated financial statements.

                                      D-3
<PAGE>   4



<TABLE>
<CAPTION>
LIABILITIES AND SHAREHOLDERS' EQUITY                          2000             1999
                                                       -----------      -----------

<S>                                                    <C>              <C>
CURRENT LIABILITIES
  Debt due within one year                             $   109,694      $    17,777
  Accounts payable and accrued liabilities                 213,180          175,366
  Accrued compensation and benefits                         84,456           89,284
  Dividends payable                                         25,808           26,337
  Income taxes                                              13,090           27,165
  Other current liabilities                                136,260           81,745
                                                       -----------      -----------

      Total current liabilities                            582,488          417,674

LONG-TERM DEBT                                             442,102          463,246

OTHER LIABILITIES                                          195,985          142,045

DEFERRED INCOME TAXES                                       44,997           49,752

SHAREHOLDERS' EQUITY
  Common shares - par value $1:
    Class A - 71,736,804 shares issued
    less 11,863,921 Treasury shares in 2000
    and 71,717,174 shares issued less
    7,283,846 Treasury shares in 1999                       59,873           64,433

    Class B - 6,066,096 shares issued
    less 1,418,762 Treasury shares in 2000
    and 6,066,096 shares issued less
    1,405,711 Treasury shares in 1999                        4,647            4,660

Capital in excess of par value                             304,946          304,086
Treasury stock                                            (445,758)        (320,492)
Accumulated other comprehensive loss                       (27,572)         (23,565)
Retained earnings                                        1,356,275        1,317,489
                                                       -----------      -----------
    Total shareholders' equity                           1,252,411        1,346,611
                                                       -----------      -----------

                                                       $ 2,517,983      $ 2,419,328
                                                       ===========      ===========
</TABLE>



See notes to consolidated financial statements.

                                      D-4

<PAGE>   5


CONSOLIDATED STATEMENT OF CASH FLOWS

Years ended February 29, 2000 and February 28, 1999 and 1998

<TABLE>
<CAPTION>
Thousands of dollars
                                                                             2000           1999           1998
                                                                          ---------      ---------      ---------
<S>                                                                       <C>            <C>            <C>
OPERATING ACTIVITIES:
  Net income                                                              $  89,999      $ 180,222      $ 190,084
  Adjustments to reconcile to net cash
    provided by operating activities:
      Non-recurring items                                                    30,704          5,544        (22,125)
      Depreciation                                                           64,342         67,049         65,926
      Deferred and refundable income taxes                                   54,248         (8,940)       (20,186)
      Changes in operating assets and liabilities,
      net of effects from divestiture and acquisitions:
        Increase in trade accounts receivable                               (35,883)       (10,450)       (20,567)
        Decrease in inventories                                              11,655         17,809          5,915
        Increase in other current assets                                    (52,061)        (3,271)        (4,232)
        Increase in deferred costs - net                                     (5,640)       (65,588)       (15,043)
        (Decrease) increase in accounts payable and other liabilities          (689)        24,211         10,402
      Other - net                                                            11,844          4,682          5,018
                                                                          ---------      ---------      ---------
        Cash Provided by Operating Activities                               168,519        211,268        195,192


INVESTING ACTIVITIES:
  Business (acquisitions) divestiture                                       (65,947)       (52,957)        82,000
  Property, plant and equipment additions                                   (50,753)       (60,950)       (67,898)
  Proceeds from sale of fixed assets                                          1,490          2,522          2,148
  Investment in corporate-owned life insurance                                2,746         18,413         (6,358)
  Other                                                                     (25,183)         8,040          2,057
                                                                          ---------      ---------      ---------
        Cash (Used) Provided by Investing Activities                       (137,647)       (84,932)        11,949


FINANCING ACTIVITIES:
  Increase in long-term debt                                                  1,076        317,096          9,430
  Reduction of long-term debt                                               (16,397)       (22,669)        (6,988)
  Increase (decrease) in short-term debt                                     81,097       (158,657)         8,049
  Sale of stock under benefit plans                                           1,171         18,981         16,915
  Purchase of treasury shares                                              (130,151)      (131,745)      (170,015)
  Dividends to shareholders                                                 (51,213)       (52,410)       (51,959)
                                                                          ---------      ---------      ---------
        Cash Used by Financing Activities                                  (114,417)       (29,404)      (194,568)
                                                                          ---------      ---------      ---------

(DECREASE) INCREASE IN CASH AND EQUIVALENTS                                 (83,545)        96,932         12,573
  Cash and Equivalents at Beginning of Year                                 144,555         47,623         35,050
                                                                          ---------      ---------      ---------
  Cash and Equivalents at End of Year                                     $  61,010      $ 144,555      $  47,623
                                                                          =========      =========      =========
</TABLE>

See notes to consolidated financial statements.


<PAGE>   6


CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
Years ended February 29, 2000 and February 28, 1999 and 1998
Thousands of dollars except per share amounts

<TABLE>
<CAPTION>

                                                       Common  Shares        Capital in                      Shares
                                                   ----------------------     Excess of      Treasury         Held
                                                    Class A     Class B      Par Value         Stock        In Trust
                                                   ----------------------    ----------     -----------    ------------
<S>                                                 <C>           <C>         <C>            <C>            <C>
BALANCE MARCH 1, 1997                               $70,594       $4,388      $272,262        $(34,850)

  Net income
  Other comprehensive income:
     Foreign currency translation adjustment

  Comprehensive income
  Cash dividends - $0.71 per share
  Exchange of shares                                    107         (107)
  Sale of shares under benefit
    plans, including tax benefits                       713           33        18,386             438
  Purchase of treasury shares                        (4,510)         (45)                     (166,105)
  Sale of treasury shares                                              9           172             137
                                                   ---------    ---------    ----------     -----------
BALANCE FEBRUARY 28, 1998                            66,904        4,278       290,820        (200,380)

  Net income
  Other comprehensive income:
    Foreign currency translation adjustment
    Unrealized gain on available-for-sale
     securities (net of tax of $3,360)

  Comprehensive income
  Issuance of shares to trust                                                                               $(20,480)
  Cash dividends - $0.94 per share
  Exchange of shares                                     40          (40)
  Sale of shares under benefit
    plans, including tax benefits                       395          574        13,033           8,403
  Purchase of treasury shares                        (2,906)        (162)                     (128,677)
  Sale of treasury shares                                             10           233             162
                                                   ---------    ---------    ----------     -----------    ------------
BALANCE FEBRUARY 28, 1999                            64,433        4,660       304,086        (320,492)      (20,480)

  Net income
  Other comprehensive income:
    Foreign currency translation adjustment
    Unrealized loss on available-for-sale
     securities (net of tax of $1,131)

  Comprehensive income
  Cash dividends - $0.80 per share
  Exchange of shares                                     23          (23)
  Sale of shares under benefit
    plans, including tax benefits                        20            2           826             122
  Purchase of treasury shares                        (4,603)          (6)                     (125,556)
  Sale of treasury shares                                             14            34             168
                                                   ---------    ---------    ----------     -----------    ------------
BALANCE FEBRUARY 29, 2000                           $59,873       $4,647      $304,946       $(445,758)     $(20,480)
                                                   =========    =========    ==========     ===========    ============
</TABLE>
<TABLE>
<CAPTION>
                                                                   Accumulated
                                                 Deferred              Other
                                               Compensation       Comprehensive       Retained
                                                  Plans          Income (Loss)       Earnings         Total
                                               --------------    ----------------    ------------    -----------
<S>                                                 <C>                <C>            <C>            <C>
BALANCE MARCH 1, 1997                                                  $(19,646)      $1,068,907     $1,361,655

  Net income                                                                             190,084        190,084
  Other comprehensive income:
     Foreign currency translation adjustment                             (3,791)                         (3,791)
                                                                                                     -----------
  Comprehensive income                                                                                  186,293
  Cash dividends - $0.71 per share                                                       (51,959)       (51,959)
  Exchange of shares
  Sale of shares under benefit
    plans, including tax benefits                                                                        19,570
  Purchase of treasury shares                                                                          (170,660)
  Sale of treasury shares                                                                                   318
                                                                 ----------------    ------------    -----------
BALANCE FEBRUARY 28, 1998                                               (23,437)       1,207,032      1,345,217

  Net income                                                                             180,222        180,222
  Other comprehensive income:
    Foreign currency translation adjustment                              (6,819)                         (6,819)
    Unrealized gain on available-for-sale
     securities (net of tax of $3,360)                                    6,691                           6,691
                                                                                                     -----------
  Comprehensive income                                                                                  180,094
  Issuance of shares to trust                       $20,480
  Cash dividends - $0.94 per share                                                       (65,935)       (65,935)
  Exchange of shares
  Sale of shares under benefit
    plans, including tax benefits                                                         (3,830)        18,575
  Purchase of treasury shares                                                                          (131,745)
  Sale of treasury shares                                                                                   405
                                               --------------    ----------------    ------------    -----------
BALANCE FEBRUARY 28, 1999                            20,480             (23,565)       1,317,489      1,346,611

  Net income                                                                              89,999         89,999
  Other comprehensive income:
    Foreign currency translation adjustment                              (1,744)                         (1,744)
    Unrealized loss on available-for-sale
     securities (net of tax of $1,131)                                   (2,263)                         (2,263)
                                                                                                     -----------
  Comprehensive income                                                                                   85,992
  Cash dividends - $0.80 per share                                                       (51,213)       (51,213)
  Exchange of shares
  Sale of shares under benefit
    plans, including tax benefits                                                                           970
  Purchase of treasury shares                                                                          (130,165)
  Sale of treasury shares                                                                                   216
                                               --------------    ----------------    ------------    -----------
BALANCE FEBRUARY 29, 2000                           $20,480            $(27,572)      $1,356,275     $1,252,411
                                               ==============    ================    ============    ===========
</TABLE>

  See notes to consolidated financial statements.

                                      D-6
<PAGE>   7


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Years ended February 29, 2000 and
February 28, 1999 and 1998 Thousands of dollars except per share amounts

NOTE A - SIGNIFICANT ACCOUNTING POLICIES

Consolidation: The consolidated financial statements include the accounts of the
Corporation and its subsidiaries. All significant intercompany accounts and
transactions are eliminated. The Corporation's wholly-owned subsidiary,
AmericanGreetings.com, Inc., is consolidated on a two-month lag corresponding
with its fiscal year-end of December 31.

Reclassifications: Certain amounts in the prior year financial statements have
been reclassified to conform with the 2000 presentation.

Use of Estimates: The preparation of financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in
the financial statements and accompanying notes. Actual results could differ
from those estimates.

Cash Equivalents: The Corporation considers all highly liquid instruments
purchased with a maturity of less than three months to be cash equivalents.

Financial Instruments: The carrying value of the Corporation's financial
instruments approximate their fair market values, other than the fair value of
the Corporation's publicly-traded debt. See Note H.

Concentration of Credit Risks: The Corporation sells primarily to customers in
the retail trade, including those in the mass merchandiser, drug store,
supermarket and other channels of distribution. These customers are located
throughout the United States, Canada, the United Kingdom, Australia, New
Zealand, France, Mexico, South Africa, Malaysia, Hong Kong and Singapore. Sales
to the Corporation's five largest customers accounted for approximately 33% and
32% of net sales in 2000 and 1999, respectively. Sales to one customer accounted
for 10% of net sales in 2000.

The Corporation conducts business based on periodic evaluations of its
customers' financial condition and generally does not require collateral. While
the competitiveness of the retail industry presents an inherent uncertainty, the
Corporation does not believe a significant risk of loss from a concentration of
credit exists.

Inventories: Finished products, work in process and raw material inventories are
carried at the lower of cost or market. The last-in, first-out (LIFO) cost
method is used for the majority of the domestic inventories. The foreign
subsidiaries principally use the first-in, first-out method. Display material
and factory supplies are carried at average cost.


                                      D-7

<PAGE>   8


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE A - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Investment in Life Insurance: The Corporation's investment in corporate-owned
life insurance policies is recorded in other assets net of policy loans. The net
life insurance expense, including interest expense, is included in
administrative and general expenses in the Consolidated Statement of Income. The
related interest expense, which approximates amounts paid, was $40,564, $54,670
and $59,642 in 2000, 1999 and 1998, respectively.

Goodwill: Goodwill represents the excess of purchase price over the estimated
fair value of net assets acquired and is amortized on a straight-line basis over
a period of 40 years for goodwill associated with the social expression product
segment and 15 years for goodwill associated with all other businesses.
Accumulated amortization of goodwill at February 29, 2000 and February 28, 1999
was $25,908 and $20,851, respectively. Goodwill is reviewed annually for
impairment in accordance with Statement of Financial Accounting Standards No.
121, "Accounting for the Impairment of Long-Lived Assets and Long-Lived Assets
to Be Disposed Of " (SFAS No. 121).

Translation of Foreign Currencies: Asset and liability accounts are translated
into U.S. dollars using exchange rates in effect at the date of the consolidated
balance sheet; revenue and expense accounts are translated at average monthly
exchange rates. Translation adjustments are reflected as a component of
shareholders' equity. For subsidiaries operating in highly inflationary
economies, both historical and current exchange rates are used in translating
balance sheet accounts, and translation adjustments are included in net income.

Property and Depreciation: Property, plant and equipment are carried at cost.
Depreciation and amortization of buildings, equipment and fixtures is computed
principally by the straight-line method over the useful lives of the various
assets. The cost of buildings is depreciated over 25 to 40 years and equipment
and fixtures over 3 to 20 years. Property, plant and equipment are reviewed
annually for impairment in accordance with SFAS No. 121.

Revenue Recognition: Sales and related costs are recorded by the Corporation
upon shipment of products to non-related retailers and upon the sale of products
at Corporation-owned retail locations. Seasonal cards are sold with the right of
return on unsold merchandise. The Corporation provides for estimated returns of
seasonal cards when those products are shipped to non-related retailers.

                                      D-8

<PAGE>   9


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE A - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

In December 1999, the Securities and Exchange Commission issued Staff Accounting
Bulletin No. 101, "Revenue Recognition in Financial Statements" (SAB 101), which
among other guidance, clarifies the Staff's views on various revenue recognition
and reporting matters. As a result, effective March 1, 2000, the Corporation
will adopt a change in its method of accounting for certain shipments of
seasonal product. The implementation of this change will be accounted for as a
change in accounting principle and applied cumulatively as if the change
occurred at March 1, 2000. The effect of the change will be a one-time non-cash
reduction to the Corporation's earnings of approximately $21,000 in fiscal 2001.
Had this change been adopted effective March 1, 1999, fiscal 2000 net sales and
earnings before the cumulative effect of this accounting change would not have
been materially impacted.

While the effect of the change may impact future quarterly results, it will not
impact the Corporation's reported cash flows, and is not expected to have a
material impact on fiscal 2001 income before the cumulative effect or fiscal
2001 net sales.

Advertising Expense: Advertising costs are expensed as incurred. Advertising
expense was $76,879, $67,369 and $61,062 in 2000, 1999 and 1998, respectively.

Other Expense - Net: Other expense - net consists primarily of costs to convert
the Corporation's computer systems to be Year 2000 compliant, amortization of
goodwill, foreign exchange gains and losses, gains and losses on asset
disposals, and royalty and interest income.

Income Taxes: Deferred income taxes are provided for temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and amounts used for income tax purposes.

Stock-Based Compensation: The Corporation has elected to follow Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees" and
related interpretations in accounting for its employee stock options. Because
the exercise price of the Corporation's employee stock options equals the market
price of the underlying stock on the date of grant, no compensation expense is
recognized. The Corporation has adopted the disclosure-only provisions of
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation".

New Pronouncements: In June 1998, SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities", was issued. This standard, which
establishes new accounting and reporting standards for derivative financial
instruments, must be adopted no later than the fiscal quarter beginning March 1,
2001. The Corporation is currently analyzing the effect of this standard and
does not expect it to have a material effect on the Corporation's consolidated
financial position, results of operations or cash flows.

                                      D-9
<PAGE>   10


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE B - NON-RECURRING ITEMS AND SPECIAL CHARGES

During the quarter ended February 29, 2000, the Corporation recorded a
restructuring charge of $6,126 ($4,849 net of tax, or earnings per share of
$0.08) related to various foreign operations. The primary component of this
charge was for the rationalization of various warehouse, distribution and
manufacturing facilities in the United Kingdom. The balance of the charge is
composed of costs associated with the integration of Mexican manufacturing in
the United States and the realignment of various business functions in
Australia.

During the second quarter ended August 31, 1999, the Corporation recorded a
restructuring charge of $32,747. The primary components of this charge were
costs associated with the shutdown of the Corporation's Canadian manufacturing
and distribution operations, including employee severance and benefit
termination costs and the costs of closing down the facilities used for those
operations. In addition, the Corporation recorded a charge of $7,682 during the
period to write down inventory in the Canadian operations. This amount is
classified as material, labor and other production costs. The total impact of
the restructuring and inventory charges net of tax was $24,224, or $0.36 per
share.

During the quarter ended November 30, 1998, the Corporation recorded a
restructuring charge of $13,925 ($8,342 net of tax, or earnings per share of
$0.12). The primary components of this charge were employee severance and
termination benefit costs. The balance of the charge is comprised of costs
associated with exiting the Corporation's kiosk business and lease exit costs
due to the closure of certain sales offices.

                                      D-10

<PAGE>   11


The following table summarizes the provisions, payments and remaining reserves
associated with the restructure charges recorded in both 2000 and 1999.


<TABLE>
<CAPTION>
                                                         Facility            Kiosk         Lease
                                      Termination       Shut-Down             Exit          Exit           Other
                                        Benefits           Costs             Costs          Costs          Costs         Total
                                     --------------    ---------------     ----------    ----------     ----------    ----------
                                                                       (Thousands of dollars)

<S>                                         <C>                <C>                <C>        <C>             <C>         <C>
Provision in 1999                            $8,644                            $4,618                        $663        $13,925

Cash expenditures                           (5,019)                                                                      (5,019)
Non-cash charges                                                              (3,362)                                    (3,362)
                                     --------------                        ----------                   ----------    ----------

Balance February 28, 1999                     3,625                             1,256                         663          5,544

Provision in 2000                            31,018            $4,634                        $2,108         1,113         38,873

Activity relating to 1999
- -------------------------
Provision:
- ---------
Cash expenditures                           (3,645)                             (620)                       (469)        (4,734)
Non-cash charges                                                                (588)                                      (588)
Change in estimate                              162                                                         (162)

Activity relating to 2000
- -------------------------
Provision:
- ---------
Cash expenditures                           (1,646)             (454)                         (930)                      (3,030)
Non-cash charges                            (4,358)              (99)                         (162)         (519)        (5,138)
                                     --------------    ---------------     ----------    ----------     ----------    ----------

Balance February 29, 2000                   $25,156            $4,081             $48        $1,016          $626        $30,927
                                     ==============    ===============     ==========    ==========     ==========    ==========
</TABLE>


At February 29, 2000 and February 28, 1999, $30,927 and $5,544, respectively,
was included in accounts payable and accrued liabilities, representing the
portion of the restructuring charge not yet expended.

On August 12, 1997, the Corporation divested the net assets of two subsidiaries,
Acme Frame Products, Inc., a manufacturer and distributor of picture frames, and
Wilhold, Inc., a manufacturer and distributor of hair accessories. As a result
of the transaction, the Corporation recorded a one-time pre-tax gain of $22,125
($13,192 net of tax, or earnings per share of $0.18).


                                      D-11
<PAGE>   12

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED
NOTE C - EARNINGS PER SHARE

The following table sets forth the computation of earnings per share and
earnings per share - assuming dilution:

<TABLE>
<CAPTION>
                                                                                2000               1999                 1998
                                                                           ---------------    ---------------    ----------------
<S>                                                                           <C>                 <C>                <C>
Numerator:
     Net income for earnings per share and earnings
     per share - assuming dilution                                            $   89,999          $ 180,222          $ 190,084
                                                                           ===============    ===============    ================
Denominator (thousands):
     Denominator for earnings per share
     - weighted average shares outstanding                                        65,592             70,346             73,708

     Effect of dilutive securities - stock options                                     -                758                838
                                                                           ---------------    ---------------    ----------------

     Denominator for earnings per share - assuming dilution
     - adjusted weighted average shares outstanding                               65,592             71,104             74,546
                                                                           ===============    ===============    ================

Earnings per share                                                                $1.37       $       2.56       $       2.58
                                                                           ===============    ===============    ================

Earnings per share - assuming dilution                                            $1.37       $       2.53       $       2.55
                                                                           ===============    ===============    ================
</TABLE>

Certain stock options have been excluded for the year ended February 29, 2000
because they would have been antidilutive.

NOTE D - COMPREHENSIVE INCOME
Accumulated other comprehensive income (loss) consists of the following
components:

<TABLE>
<CAPTION>
                                                     Foreign             Unrealized Gains             Accumulated
                                                    Currency                (Losses) on                   Other
                                                   Translation          Available-For-Sale           Comprehensive
                                                   Adjustments              Securities               Income (Loss)
                                                 ----------------     -----------------------     ---------------------
<S>                                                   <C>                         <C>                     <C>
Balance at March 1, 1997                              $(19,646)                                           $(19,646)

Other comprehensive loss                                (3,791)                                             (3,791)
                                                 ----------------                                 ---------------------

Balance at February 28, 1998                           (23,437)                                            (23,437)

Other comprehensive income (loss)                       (6,819)                   $6,691                      (128)
                                                 ----------------     -----------------------     ---------------------

Balance at February 28, 1999                           (30,256)                    6,691                   (23,565)

Other comprehensive loss                                (1,744)                   (2,263)                   (4,007)
                                                 ----------------     -----------------------     ---------------------

Balance at February 29, 2000                          $(32,000)                   $4,428                  $(27,572)
                                                 ================     =======================     =====================
</TABLE>

Gross unrealized holding gains on available-for-sale securities as of February
29, 2000 and February 28, 1999 are $6,657 and $10,051, respectively.


                                      D-12
<PAGE>   13

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE E - INVENTORIES


<TABLE>
<CAPTION>
                                                                        2000                        1999
                                                                  -----------------            ---------------

<S>                                                                       <C>                        <C>
Raw material                                                              $ 38,218                   $ 37,745
Work in process                                                             27,099                     25,523
Finished products                                                          229,887                    229,220
                                                                  -----------------            ---------------
                                                                           295,204                    292,488
Less LIFO reserve                                                           90,343                     89,207
                                                                  -----------------            ---------------
                                                                           204,861                    203,281
Display material and factory supplies                                       44,572                     48,008
                                                                  -----------------
                                                                                               ---------------

                                                                          $249,433                   $251,289
                                                                  =================            ===============
</TABLE>




NOTE F - PROPERTY, PLANT AND EQUIPMENT


<TABLE>
<CAPTION>
                                                                        2000                        1999
                                                                  -----------------            ---------------

<S>                                                                       <C>                        <C>
Land                                                                      $ 14,589                   $ 11,288
Buildings                                                                  307,713                    281,726
Equipment and fixtures                                                     696,819                    665,609
                                                                  -----------------            ---------------
                                                                         1,019,121                    958,623
Less accumulated depreciation                                              571,706                    523,817
                                                                  -----------------
                                                                                               ---------------

                                                                         $ 447,415                  $ 434,806
                                                                  =================            ===============
</TABLE>


                                      D-13
<PAGE>   14


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE G - DEFERRED COSTS

Deferred costs relating to agreements with certain customers are charged to
operations on a straight-line basis over the effective period of each agreement,
generally three to six years. Deferred costs estimated to be charged to
operations during the next year are classified with prepaid expenses and other.
Total commitments under the agreements are capitalized as deferred costs and
future payment commitments, if any, are recorded as liabilities when the
agreements are consummated.

At February 29, 2000 and February 28, 1999, deferred costs and future payment
commitments are included in the following financial statement captions:


<TABLE>
<CAPTION>
                                                                        2000                        1999
                                                                  -----------------            ---------------

<S>                                                                    <C>                          <C>
Prepaid expenses and other                                             $ 200,517                    $ 192,619
Other assets                                                             679,214                      595,136
Other current liabilities                                               (118,250)                     (81,745)
Other liabilities                                                       (163,865)                    (113,799)
                                                                  -----------------            ---------------

                                                                       $ 597,616                    $ 592,211
                                                                  =================            ===============
</TABLE>


                                      D-14
<PAGE>   15


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE H - LONG AND SHORT-TERM DEBT

On July 27, 1998, the Corporation issued $300,000 of 30-year senior notes with a
6.10% coupon rate under its $600,000 shelf registration with the Securities and
Exchange Commission. The majority of the proceeds were used to retire commercial
paper and other short-term debt, with the remainder used for other general
corporate purposes and short-term investments. The fair value of the
Corporation's publicly traded debt, based on quoted market prices, was $267,000
at February 29, 2000.

On August 7, 1998, the Corporation entered into a multi-currency credit facility
to provide liquidity and working capital financing for the Corporation and its
subsidiaries in the United States, Canada, the United Kingdom, Australia, New
Zealand and France. The aggregate availability under this facility is
approximately $718,000 of which approximately $627,000 is available at February
29, 2000. The United States portion and one-half of the Canadian portion of the
facilities, totaling $501,735, mature on August 3, 2000. The balance of the
facility matures on August 7, 2003. The United States portion and one half of
the Canadian portion of the facility are annually renewable for additional
364-day periods and are convertible to term loans with a maturity of August 7,
2003. A facility fee is due on the aggregate amount of the facility and can vary
with the Corporation's debt rating. At February 29, 2000, the facility fee is
0.075% for the non-364 day portion of the facility and 0.080% for the 364-day
portion.

The borrowings of the Corporation in Canada consist solely of commercial paper.
At February 29, 2000, commercial paper borrowings were $68,227, which are
classified as long-term. The commercial paper borrowings are supported by the
multi-currency credit facility described above.
The Corporation's subsidiaries in Mexico and South Africa have credit agreements
permitting borrowings of up to $2,106. At February 29, 2000, $1,263 is
outstanding under these foreign revolving credit facilities.

All of the Corporation's revolving credit and term loan agreements provide for
various borrowing alternatives in their respective currencies with interest
rates generally ranging from 5.0% to 9.0% for amounts borrowed as of February
29, 2000.

At February 29, 2000 and February 28, 1999, debt due within one year consists of
the following:

<TABLE>
<CAPTION>
                                                                        2000                        1999
                                                                 -------------------          -----------------
<S>                                                                       <C>                         <C>
         Current maturities of long-term debt                             $   1,016                   $    968
         Foreign revolving credit facilities                                  1,263                      1,250
                                                                 -------------------          -----------------
         Aggregate current maturities                                         2,279                      2,218
         Commercial paper                                                   101,716                     15,504
         Other short-term debt                                                5,699                         55
                                                                 -------------------          -----------------
                                                                         $  109,694                   $ 17,777
                                                                 ===================          =================
</TABLE>


                                      D-15
<PAGE>   16


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE H - LONG AND SHORT-TERM DEBT (CONTINUED)


At February 29, 2000 and February 28, 1999, long-term debt consists of the
following:


<TABLE>
<CAPTION>
                                                                          2000                    1999
                                                                     ---------------         ---------------
<S>                                                                        <C>                     <C>
         Revolving credit, commercial paper and
                 term loan agreements                                      $132,524                $154,674
         Notes payable                                                      311,294                 310,145
         Other                                                                  563                     645
                                                                     ---------------         ---------------

                                                                            444,381                 465,464

         Less current maturities                                              2,279                   2,218
                                                                     ---------------         ---------------

                                                                           $442,102                $463,246
                                                                     ===============         ===============
</TABLE>


Aggregate maturities of long-term debt are as follows:


<TABLE>
<S>                                                                       <C>
                                      2001                                $  2,279
                                      2002                                  12,377
                                      2003                                     175
                                      2004                                 131,435
                                      2005                                     175
                                      Thereafter                           297,940
                                                                 ------------------
                                                                          $444,381
                                                                 ==================
</TABLE>

At February 29, 2000, the Corporation had credit arrangements to support the
issuance of letters of credit in the amount of $73,474 with $24,744 of open
credits outstanding.

Interest paid on short-term and long-term debt was $34,051 in 2000, $27,831 in
1999 and $22,735 in 1998.

The weighted average interest rate on short-term borrowings outstanding was 5.4%
and 5.1% as of February 29, 2000 and February 28, 1999, respectively.


                                      D-16
<PAGE>   17


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE I - RETIREMENT PLANS

The Corporation has a non-contributory profit-sharing plan with a contributory
401(k) provision covering most of its United States employees. Contributions to
the profit-sharing plan were $11,858, $22,687 and $23,850 for 2000, 1999 and
1998, respectively. The Corporation matches a portion of 401(k) employee
contributions contingent upon meeting specified annual operating results goals.
The Corporation's matching contributions were $4,517, $4,622 and $2,802 for
2000, 1999 and 1998, respectively.

The Corporation also has several defined benefit and defined contribution
pension plans covering certain employees in foreign countries. The cost of these
plans was not material in any of the years presented. In the aggregate, the
actuarially computed plan benefit obligation approximates the fair value of the
plan assets.



                                      D-17
<PAGE>   18


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE J - POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

The Corporation sponsors a defined benefit health care plan that provides
postretirement medical benefits to full-time United States employees who are age
65 or over at retirement with 15 or more years of service and who were hired on
or before December 31, 1991. In addition, for retirements on or after January 2,
1992 the retiree must have been continuously enrolled for health care for a
minimum of five years or since January 2, 1992. The plan is contributory, with
retiree contributions adjusted periodically, and contains other cost-sharing
features such as deductibles and coinsurance. The Corporation maintains a trust
for the payment of retiree health care benefits. This trust is funded at the
discretion of management.

<TABLE>
<CAPTION>
                                                                                            2000                 1999
                                                                                       ----------------     ----------------
<S>                                                                                          <C>                 <C>
Change in benefit obligation:
   Benefit obligation at beginning of year                                                   $75,276             $63,677
   Service cost                                                                                2,327               1,817
   Interest cost                                                                               5,637               4,702
   Actuarial losses                                                                            1,961               9,183
   Benefit payments                                                                           (4,749)             (4,103)
                                                                                      ---------------     ----------------
   Benefit obligation at end of year                                                          80,452              75,276
                                                                                      ---------------     ----------------

Change in plan assets:
   Fair value of plan assets at beginning of year                                             44,714              39,760
   Actual return on plan assets                                                                2,178               3,072
   Contributions                                                                               5,126               5,985
   Benefit payments                                                                           (4,749)             (4,103)
                                                                                      ---------------     ----------------
   Fair value of plan assets at year end                                                      47,269              44,714
                                                                                      ---------------     ----------------

Funded status at February 29 or 28                                                           (33,183)            (30,562)
Unrecognized loss                                                                             23,215              21,774
                                                                                       ---------------     ----------------
Accrued benefit cost recognized in the consolidated
  statement of financial position                                                            $(9,968)           $ (8,788)
                                                                                       ===============     ================
</TABLE>


                                      D-18
<PAGE>   19

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE J - POSTRETIREMENT BENEFITS OTHER THAN PENSIONS (CONTINUED)


<TABLE>
<CAPTION>
                                                                                            2000                  1999
                                                                                      -----------------     ------------------
<S>                                                                                           <C>                   <C>
Components of net periodic benefit cost:
   Service cost                                                                               $2,327                $1,817
   Interest cost                                                                               5,637                 4,702
   Expected return on plan assets                                                             (3,441)               (3,064)
   Amortization of actuarial loss                                                              1,784                   716
                                                                                     ----------------      -----------------
   Net periodic benefit cost                                                                  $6,307                $4,171
                                                                                     ================      =================

Weighted average assumptions as of February 29 or 28:

Discount rate                                                                                   7.50%                 6.75%
Expected long-term return on plan assets                                                        8.00%                 8.00%
Health care cost trend rate                                                                     5.00%                 5.00%

Effect of a 1% increase in health care cost trend rate on:
   Service cost plus interest cost                                                           $ 1,522                $1,295
   Accumulated postretirement benefit obligation                                              13,642                13,447

Effect of a 1% decrease in health care cost trend rate on:
   Service cost plus interest cost                                                         $ (1,202)              $ (1,015)
   Accumulated postretirement benefit obligation                                            (10,980)               (10,726)
</TABLE>



                                      D-19
<PAGE>   20


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE K - LONG-TERM LEASES AND COMMITMENTS

The Corporation is committed under noncancelable operating leases for commercial
properties (certain of which have been subleased) and equipment, terms of which
are generally less than 25 years. Rental expense under operating leases for the
years ended February 29, 2000, February 28, 1999 and 1998 follows:

<TABLE>
<CAPTION>
                                                                2000               1999                1998
                                                           ---------------    ---------------     ---------------
<S>                                                               <C>                <C>                 <C>
Gross rentals                                                     $59,876            $58,616             $57,320
Less sublease rentals                                               3,638              4,470               4,985
                                                           ---------------    ---------------     ---------------
  Net rental expense                                              $56,238            $54,146             $52,335
                                                           ===============    ===============     ===============
</TABLE>


At February 29, 2000, future minimum rental payments for noncancelable operating
leases, net of aggregate future minimum noncancelable sublease rentals, follow:

<TABLE>
<CAPTION>
         Gross Rentals:
<S>                                                                                  <C>
             2001                                                                    $   48,164
             2002                                                                        41,086
             2003                                                                        33,801
             2004                                                                        27,973
             2005                                                                        21,955
             Later years                                                                 52,567
                                                                                  ---------------
                                                                                        225,546
         Sublease rentals                                                               (14,623)
                                                                                  ---------------
         Net rentals                                                                  $ 210,923
                                                                                  ===============
</TABLE>

The Corporation's wholly-owned subsidiary, AmericanGreetings.com, Inc., has
entered into several online distribution relationship agreements with various
Internet business partners. Under the terms of these agreements, the following
minimum amounts are due to be paid as follows:

<TABLE>
<CAPTION>
                      Year ending February 28 or 29:
                      ------------------------------
<S>                                                                                 <C>
                            2001                                                    $  24,950
                            2002                                                       25,988
                            2003                                                       25,000
                            2004                                                       15,000
                                                                                ----------------
                                                                                    $  90,938
                                                                                ================
</TABLE>




                                      D-20
<PAGE>   21


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE L - COMMON SHARES AND STOCK OPTIONS

At February 29, 2000 and February 28, 1999, common shares authorized consisted
of 187,600,000 Class A and 15,832,968 Class B shares.

Class A shares have one vote per share and Class B shares have ten votes per
share. There is no public market for the Class B common shares of the
Corporation. Pursuant to the Corporation's Amended Articles of Incorporation, a
holder of Class B common shares may not transfer such Class B common shares
(except to permitted transferees, a group that generally includes members of the
holder's extended family, family trusts and charities) unless such holder first
offers such shares to the Corporation for purchase at the most recent closing
price for the Corporation's Class A common shares. If the Corporation does not
purchase such Class B common shares, the holder must convert such shares, on a
share for share basis, into Class A common shares prior to any transfer.

Under the Corporation's Stock Option Plans, options to purchase Class A and
Class B shares are granted to directors, officers and other key employees at the
then-current market price. In general, subject to continuing employment, options
become exercisable commencing one year after date of grant in four annual
installments and expire over a period of not more than ten years from the date
of grant. The options granted to non-employee directors become exercisable in
six installments over five years.

The Corporation has elected to follow Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" (APB 25) and related
Interpretations in accounting for its employee stock options because, as
discussed below, the alternative fair value accounting provided for under
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" (SFAS No. 123), requires use of option valuation models that were
not developed for use in valuing employee stock options. Under APB 25, because
the exercise price of the Corporation's employee stock options equals the market
price of the underlying stock on the date of grant, no compensation expense is
recognized.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123 and has been determined as if the Corporation had accounted for its
employee stock options issued subsequent to February 28, 1995 under the fair
value method of that Statement. The fair value for these options was estimated
at the date of grant using the Black-Scholes option pricing model.


                                      D-21
<PAGE>   22

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE L - COMMON SHARES AND STOCK OPTIONS (CONTINUED)

The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. In addition, option valuation models require the input of highly
subjective assumptions including the expected stock price volatility. Because
the Corporation's employee stock options have characteristics significantly
different from those of traded options, and because changes in the subjective
input assumptions can materially affect the fair value estimate, in management's
opinion, the existing models do not necessarily provide a reliable single
measure of the fair value of its employee stock options.

For purposes of pro forma disclosures, the estimated fair value of the options
is amortized to expense over the options' vesting period. The pro forma
information for stock options indicates decreases in net income of $8,520 in
2000, $3,248 in 1999 and $4,931 in 1998. The pro forma information and related
assumptions under the Black-Scholes method follow:


<TABLE>
<CAPTION>
                                                 2000             1999             1998
                                            -----------      -----------      -----------
<S>                                         <C>              <C>              <C>
Net income                                  $    81,479      $   176,974      $   185,153

Earnings per share                          $      1.24      $      2.52      $      2.51

Earnings per share - assuming dilution      $      1.24      $      2.49      $      2.48


Assumptions:
      Risk-free interest rate                       5.4%             5.4%             6.1%
      Dividend yield                                3.2%             1.6%             2.0%
      Expected stock volatility                    0.41             0.27             0.26
      Expected life in years:
            Grant date to exercise date             5.7              5.6              5.6
            Vest date to exercise date              2.4              2.4              2.3
</TABLE>


                                      D-22
<PAGE>   23

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE L - COMMON SHARES AND STOCK OPTIONS (CONTINUED)

Stock option transactions and prices are summarized as follow:


<TABLE>
<CAPTION>
                                 Number of Options                         Weighted-Average Exercise Price Per Share
                         -----------------------------------         --------------------------------------------------------
                            Class A             Class B                      Class A                        Class B
                         ---------------    ----------------         -------------------------     --------------------------
<S>                          <C>                  <C>                        <C>                          <C>
Options outstanding
  February 28, 1997          1,956,383            912,512                    $  23.57                      $  14.42
          Granted            1,453,677            470,000                       30.45                         29.50
          Exercised           (616,675)           (33,500)                      21.14                         19.85
          Cancelled           (182,250)                 -                       28.96                             -
                         ---------------    ----------------

Options outstanding
  February 28, 1998          2,611,135          1,349,012                    $  27.58                      $  19.54
          Granted              189,850                596                       45.73                         48.06
          Exercised           (395,754)          (573,422)                      25.54                          9.07
          Cancelled           (127,200)            (7,000)                      30.25                         26.13
                         ---------------    ----------------


Options outstanding
  February 28, 1999          2,278,031            769,186                    $  29.18                      $  27.30
          Granted            3,648,950                  -                       23.81                             -
          Exercised            (20,800)            (2,000)                      20.28                         19.25
          Cancelled           (293,000)            (1,000)                      26.09                         26.13
                         ---------------    ----------------


Options outstanding
  February 29, 2000          5,613,181            766,186                    $  25.87                      $  27.32
                         ===============    ================


Options exercisable at February 29 or 28:
          2000               1,709,281            649,436                    $  27.47                      $  26.93
          1999               1,235,331            490,936                       26.23                         26.23
          1998               1,077,035            902,262                       24.42                         14.84
</TABLE>


The weighted average remaining contractual life of the options outstanding as of
February 29, 2000 is 7.4 years.


                                      D-23
<PAGE>   24



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE L - COMMON SHARES AND STOCK OPTIONS (CONTINUED)


Range of exercise prices for options outstanding:

<TABLE>
<CAPTION>
                                        Outstanding                            Exercisable
                             -----------------------------------    ----------------------------------
                                                                                                              Weighted-
                                                   Weighted-                             Weighted-             Average
                                                    Average                               Average             Remaining
        Exercise                Optioned            Exercise           Optioned           Exercise           Contractual
      Price Ranges               Shares              Price              Shares             Price            Life (Years)
- -------------------------    ---------------     ---------------    ---------------    ---------------     ----------------
<S>                                <C>                <C>                  <C>              <C>                   <C>
    $15.75 - 19.25                 435,250            $19.12               410,550          $19.18                2.3
     19.81 - 23.56               3,061,800             23.55               102,700           23.25                8.6
     23.69 - 26.00                 261,500             24.47                47,800           25.01                8.3
     26.06 - 27.25                 692,792             27.15               676,492           27.17                5.9
     27.50 - 29.44                 173,687             28.45                61,487           28.42                7.6
     29.50 - 29.50               1,338,442             29.50               893,892           29.50                6.5
     29.88 - 48.50                 392,146             38.33               174,246           37.49                7.6
     50.00 - 50.00                  16,000             50.00                 4,000           50.00                8.3
     50.25 - 50.25                   7,600             50.25                 2,600           50.25                8.1
     51.63 - 51.63                     150             51.63                   150           51.63                8.3
                             ---------------                        ---------------
                                 6,379,367                            2,373,917
                             ===============                        ===============
</TABLE>


                                      D-24
<PAGE>   25


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE M - BUSINESS SEGMENT INFORMATION

The Corporation is organized and managed according to a number of factors,
including product categories, geographic locations and channels of distribution.
The Social Expression Products segment primarily designs, manufactures and sells
greeting cards and other products through various channels of distribution with
mass retailers as the primary channel. As permitted under Statement of Financial
Accounting Standards No. 131, "Disclosures about Segments of an Enterprise and
Related Information," certain operating divisions have been aggregated into one
reportable segment. These operating divisions have similar economic
characteristics, products, production processes, types of customers and
distribution methods.

AmericanGreetings.com is a web-based provider of greetings and other social
communication content to consumers and web-based businesses.

The Corporation's non-reportable operating segments include the design,
manufacture and sale of promotional Christmas product, non-prescription reading
glasses, educational materials and display fixtures; and the sale of both the
Corporation's products and other products through retail stores.

The Corporation evaluates segment performance based on earnings before foreign
currency exchange gains or losses, interest income, interest expense and income
taxes. Centrally incurred and managed costs and non-recurring items are not
allocated back to the operating segments. The accounting policies of the
reportable segments are the same as those described in Note A - Significant
Accounting Policies, except those that are related to LIFO or applicable to only
corporate items.

Intersegment sales are recorded at wholesale prices. Intersegment sales and
profits are eliminated in consolidation. All inventories resulting from
intersegment sales are carried at cost.

The reporting and evaluation of segment assets include net accounts receivable,
inventory on a "first-in, first-out" basis, display materials and factory
supplies, prepaid expenses, other assets (including net deferred costs), and net
property, plant and equipment.

Segment results are reported and evaluated at consistent exchange rates between
years to eliminate the impact of foreign currency fluctuations. An exchange rate
adjustment is included in the reconciliation of the segment results to the
consolidated results; this adjustment represents the impact on the segment
results of the difference between the exchange rates used for segment reporting
and evaluation and the actual exchange rates for the periods presented.

                                      D-25
<PAGE>   26


OPERATING SEGMENT INFORMATION

<TABLE>
<CAPTION>
                                                     NET SALES                                    EARNINGS
                                     ------------------------------------------    ---------------------------------------
                                        2000            1999           1998           2000          1999          1998
                                     ------------    -----------    -----------    -----------    ----------    ----------
<S>                                  <C>             <C>             <C>              <C>           <C>           <C>
Social Expressions Products          $1,742,993      $1,829,397     $1,761,814      $340,471       $446,663      $415,167
Intersegment items                      (84,822)        (80,264)       (77,346)      (59,486)       (56,533)      (51,849)
                                     ------------    -----------    -----------    -----------    ----------    ----------
    Net                               1,658,171       1,749,133      1,684,468       280,985        390,130       363,318
AmericanGreetings.com                    14,345           7,577          1,314       (20,373)         3,794         1,099
Non-reportable segments                 498,687         440,445        479,930        50,635         44,105        29,178
Non-recurring items                           -               -              -       (46,387)       (13,925)       22,125
Exchange rate adjustment                  4,033           8,551         33,053          (631)           883         2,908
Unallocated items - net                       -               -              -      (123,605)      (143,390)     (126,191)
                                     ------------    -----------    -----------    -----------    ----------    ----------
     Consolidated                    $2,175,236      $2,205,706     $2,198,765      $140,624       $281,597      $292,437
                                     ============    ===========    ===========    ===========    ==========    ==========
</TABLE>

<TABLE>
<CAPTION>
                                                       ASSETS                                   DEPRECIATION
                                     -------------------------------------------    --------------------------------------
                                        2000            1999             1998         2000          1999          1998
                                     ------------    -----------     -----------    ----------    ----------    ----------
<S>                                  <C>             <C>             <C>              <C>           <C>           <C>
Social Expressions Products          $1,671,288      $1,672,557      $1,520,391       $40,940       $42,689       $39,676
AmericanGreetings.com                    31,663          13,309           7,695         1,133           694           702
Non-reportable segments                 308,346         261,128         284,956        22,233        23,370        24,893
Unallocated and intersegment items      503,032         469,016         321,428          (140)          (98)        1,627
Exchange rate adjustment                  3,654           3,318          26,994           176           394          (972)
                                     ------------    -----------     -----------    ----------    ----------    ----------
     Consolidated                    $2,517,983      $2,419,328      $2,161,464       $64,342       $67,049       $65,926
                                     ============    ===========     ===========    ==========    ==========    ==========
</TABLE>
<TABLE>
<CAPTION>
                                             CAPITAL EXPENDITURES
                                     -------------------------------------
                                       2000          1999         1998
                                     ----------    ---------    ----------
<S>                                   <C>           <C>          <C>
Social Expressions Products           $25,666       $43,907      $45,984
AmericanGreetings.com                   3,762           401          228
Non-reportable segments                21,103        17,152       21,836
Unallocated and intersegment items          -             -            -
Exchange rate adjustment                  222          (510)        (150)
                                     ----------    ---------    ----------
     Consolidated                     $50,753       $60,950      $67,898
                                     ==========    =========    ==========
</TABLE>

OTHER INFORMATION

<TABLE>
<CAPTION>
                                        2000            1999            1998
                                     ------------    -----------     ------------
<S>                                    <C>           <C>              <C>
PRODUCT INFORMATION
  Everyday greeting cards              $976,922      $1,051,374       $1,010,857
  Seasonal greeting cards               438,921         450,611          466,761
  Gift wrapping and wrap
   accessories                          301,131         301,517          309,763
  All other                             458,262         402,204          411,384
                                     ------------    -----------     ------------
     Consolidated Net Sales          $2,175,236      $2,205,706       $2,198,765
                                     ============    ===========     ============
</TABLE>

GEOGRAPHIC INFORMATION

<TABLE>
<CAPTION>
                                                     NET SALES                                  FIXED ASSETS - NET
                                     -------------------------------------------    -------------------------------------------
                                        2000            1999            1998           2000           1999            1998
                                     ------------    -----------     -----------    -----------    ------------    ------------
<S>                                  <C>             <C>             <C>              <C>            <C>             <C>
United States                        $1,751,686      $1,819,857      $1,864,368       $371,622       $363,802        $371,733
Foreign                                 423,550         385,849         334,397         75,793         71,004          75,899
                                     ------------    -----------     -----------    -----------    ------------    ------------
     Consolidated                    $2,175,236      $2,205,706      $2,198,765       $447,415       $434,806        $447,632
                                     ============    ===========     ===========    ===========    ============    ============
</TABLE>


                                      D-26
<PAGE>   27

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE N - INCOME TAXES

Income (loss) before income taxes:
<TABLE>
<CAPTION>
                                                                2000                1999               1998
                                                           ----------------    ---------------    ----------------
<S>                                                            <C>                 <C>               <C>
United States                                                  $ 135,039           $ 300,411         $ 298,817
Foreign                                                            5,585             (18,814)           (6,380)
                                                           ----------------    ---------------    ----------------
                                                               $ 140,624           $ 281,597         $ 292,437
                                                           ================    ===============    ================

Income taxes (benefit) have been provided as follows:
                                                                2000                1999               1998
                                                           ----------------    ---------------    ----------------
Current:
   Federal                                                    $    3,029           $ 111,736         $ 107,135
   Foreign                                                        (9,082)            (18,423)           (6,873)
   State and local                                                 1,197              16,977            21,318
                                                           ----------------    ---------------    ----------------
                                                                  (4,856)            110,290           121,580

Deferred (principally federal)                                    55,481              (8,915)          (19,227)
                                                           ----------------    ---------------    ----------------
                                                               $  50,625           $ 101,375         $ 102,353
                                                           ================    ===============    ================
</TABLE>

Significant components of the Corporation's deferred tax assets and liabilities
at February 29, 2000 and February 28, 1999 are as follows:

<TABLE>
<CAPTION>
                                                                                   2000                1999
                                                                              ----------------    ----------------
<S>                                                                             <C>                 <C>
           Deferred tax assets:
                        Employee benefit and incentive plans                     $   36,781          $   34,878
                   Sales returns                                                      2,708              36,924
                   Other                                                             73,311              98,253
                                                                              ----------------    ----------------
                                                                                    112,800             170,055

                   Valuation allowance                                               (9,467)            (10,819)
                                                                              ----------------    ----------------

                            Total deferred tax assets                               103,333             159,236

         Deferred tax liabilities:
                   Depreciation                                                      44,969              47,440
                   Other                                                             29,374              28,457
                                                                              ----------------    ----------------

                            Total deferred tax liabilities                           74,343              75,897
                                                                              ----------------    ----------------

                   Net deferred tax assets                                        $  28,990           $  83,339
                                                                              ================    ================
</TABLE>

The decrease in the valuation allowance was due to decreases in net operating
loss carryforwards in the United Kingdom.


                                      D-27
<PAGE>   28


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE N - INCOME TAXES (CONTINUED)

The statutory federal income tax rate and the effective income tax rate are
reconciled as follows:

<TABLE>
<CAPTION>
                                                                      2000             1999              1998
                                                                  -------------     ------------     -------------

<S>                                                                   <C>               <C>              <C>
Statutory rate                                                        35.0%             35.0%            35.0%
State and local income taxes,
  net of federal tax benefit                                           3.8               3.7              4.0
Corporate-owned life insurance investments                             0.1              (2.9)            (3.4)
Foreign differences                                                   (2.1)               --              0.7
Other                                                                 (0.8)              0.2             (1.3)
                                                                  -------------     ------------     -------------

Effective tax rate                                                    36.0%             36.0%            35.0%
                                                                  =============     ============     =============
</TABLE>


Income taxes paid were $19,821 in 2000, $102,363 in 1999 and $101,261 in 1998.

Deferred taxes have not been provided on approximately $51,218 of undistributed
earnings of foreign subsidiaries since substantially all of these earnings are
necessary to meet their business requirements. It is not practicable to
calculate the deferred taxes associated with these earnings, however, foreign
tax credits would be available to reduce federal income taxes in the event of
distribution. At February 29, 2000, the Corporation had approximately $44,432 of
foreign operating loss carryforwards, of which $17,155 have no expiration dates
and $27,277 have expiration dates ranging from 2001 through 2010.

The Internal Revenue Service has examined the Corporation's federal income tax
returns for the fiscal years ended 1992 through 1995 and, as part of its
Coordinated Issues Program, has made inquiries related to the Corporation's
corporate-owned life insurance programs. Additional inquiries related to these
programs have been made for years 1996 through 1998 which are currently under
examination. Although no adjustments to taxable income have been proposed, it is
estimated that an unfavorable adjustment, if made, would represent a potential
exposure for tax and interest of approximately $130,000 for years 1992 through
1998. The Corporation plans to vigorously contest any proposed adjustments or
assessments relative to corporate owned life insurance.


                                      D-28
<PAGE>   29

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

NOTE O - SUBSEQUENT EVENT

On March 2, 2000, the Federal Trade Commission approved the proposed acquisition
of all outstanding shares of Gibson Greetings Inc. common stock in a cash
transaction estimated at $163,000. The cash tender offer was completed and the
acquisition was closed on March 9, 2000.



                                      D-29


<PAGE>   1
                                                                    Exhibit 99.3


                                       MANAGEMENT'S DISCUSSION AND ANALYSIS

OVERVIEW
Throughout 2000, the Corporation embarked on initiatives to improve sales
productivity, reduce its cost structure and improve manufacturing and
distribution efficiency. Highlights of these initiatives and activities for the
year include:

- -    Reduced everyday card shipments to lower retailer inventories and improve
     greeting card department sales productivity.
- -    Integrated Canadian manufacturing and distribution in the United States.
- -    Finalized plans for the rationalization of various warehouse, distribution
     and manufacturing facilities in the United Kingdom.
- -    Completed various domestic and foreign acquisitions, the most significant
     being Contempo Colours Inc., a Michigan-based party goods company.
- -    Received approval from the Federal Trade Commission to acquire Gibson
     Greetings Inc., the No. 3 greeting card company in the industry.
- -    Established the Corporation's electronic marketing group,
     AmericanGreetings.com, Inc. as a separate subsidiary.

Cash flow remained strong and the Corporation continued its share repurchase
program with the purchase of 4.6 million shares.

CONSOLIDATED RESULTS OF OPERATIONS

REVENUE
The Corporation's initiative to improve the productivity of retailer's
inventories resulted in a net sales decrease of 1.4% in 2000 compared to 1999.
While the Corporation did not achieve overall revenue growth, significant sales
gains were recorded in the UK market, as well as increased sales of seasonal
promotional boxed cards and gift wrap, party goods, candles and stationery in
the United States. In 1999, the net sales increase of .3% was adversely affected
by reduced seasonal shipments, subsidiary divestitures in 1998, and unfavorable
movements in certain foreign currencies.

Net sales of everyday cards declined 7.1% in 2000 over 1999 primarily as a
result of the productivity initiative in the United States. Everyday card sales
were again strong however, in the United Kingdom increasing 14.3% in 2000 over
1999 due to both increased productivity and increased market share. In 1999,
everyday card sales increased 4% reflecting strong US everyday sales and to
increased UK market share due to both improvements in the existing UK business
and the acquisition of Camden Graphics and Hanson White.


                                      E-1
<PAGE>   2


During 2000, initiatives begun in the prior year to improve sell-through of
seasonal card sales resulted in a 19.3% decrease in seasonal card returns. As a
result, the Corporation further reduced seasonal card shipments in 2000 over
1999 to improve seasonal sales productivity. Net seasonal card sales decreased
2.6% in 2000 after decreasing 3.5% in 1999. Total unit sales of all greeting
cards decreased approximately 3% in 2000 after increasing 4% in 1999. Excluding
acquisitions, total unit sales would have decreased 1% in 1999.

Sales of non-card products were again strong in 2000 increasing 7.9% after
increasing 4.3% in 1999. Key components of this performance were significant
sales increases in both party goods and seasonal promotional gift wrap. Sales of
party goods increased over 86% in 2000 reflecting both the acquisition of
Contempo Colours, Inc. in the third quarter and core volume growth. Excluding
this acquisition, sales of non-card products would have increased 5.4%. Due to
gains in both new and existing customers, seasonal promotional gift wrap sales
increased 21% in 2000, after declining $13.1 million in 1999.
Other significant sales increases occurred in the following non-card products
categories: non-prescription reading glasses, candles and stationery.

The contribution of each major product category as a percent of net sales for
the past three years (due to the divestiture, excludes picture frames and hair
accessories from all three years) is:

<TABLE>
<CAPTION>
                                                               2000            1999            1998
                                                            ------------    -----------     ------------
<S>                                                             <C>            <C>              <C>
      Everyday Greeting Cards                                   45%            48%              47%
      Seasonal Greeting Cards                                   20%            20%              22%
      Gift Wrapping and Wrap Accessories                        14%            14%              14%
      All Other Products                                        21%            18%              17%
</TABLE>

The All Other Products classification includes giftware, ornaments,
non-prescription reading glasses, party goods, candles, custom display fixtures,
stationery, educational products, stickers, calendars and balloons.

                                      E-2
<PAGE>   3

EXPENSES AND PROFIT MARGINS
The Corporation's initiative to reduce everyday greeting card shipments and the
impact of its AmericanGreetings.com subsidiary decreased the pre-tax margin.
Excluding non-recurring items and special charges, pre-tax margins were 8.6% in
2000 compared to 13.4% in 1999 and 12.3% in 1998. Material, labor and other
production costs were 37.2% of net sales, including a $7.7 million inventory
write-down related to the integration of the Canadian and domestic operations.
See Restructuring Activities and Special Charges below for further discussion.
Excluding this charge, material, labor and other production costs were 36.9% of
net sales, up from 34.3% in 1999 and 36.0% in 1998. Key components of this
increase were increased sales of lower margin products and reduced production
levels which resulted in unfavorable manufacturing variances of $7.8 million in
the United States. The improvement in 1999 from 1998 was gained by both reducing
shipments of low margin seasonal cards, promotional gift wrap and other
accessories and by lowering the manufacturing costs of the remaining seasonal
products.

Selling, distribution and marketing expenses increased to 42.4% of net sales,
compared to 40.5% in 1999 and 39.9% in 1998. The increase over 1999 primarily
reflects additional costs for AmericanGreetings.com, Inc. of $20.3 million of
which $15.2 million relates to expenses associated with internet agreements and
$3.5 million for increased advertising costs. Additionally, based on the
strength of seasonal promotional gift wrap sales, order distribution costs
increased $9.9 million primarily due to increased freight costs. Competitive
costs in 2000 decreased slightly compared to 1999. Deferred costs and the
Corporation's method of accounting for them are described in Note G to the
Consolidated Financial Statements. The increase in selling, distribution and
marketing expenses in 1999 over 1998 was primarily due to a new national
advertising campaign and to increased in-store merchandiser costs due primarily
to store remodelings resulting from retailer consolidations.

Administrative and general expenses decreased $1.1 million in 2000 after
decreasing $5.3 million in 1999. Both 2000 and 1999 benefited from reduced costs
of corporate owned life insurance, while 2000 also reflected lower profit
sharing and other employee benefit costs of $4.6 million. Partially offsetting
these expense declines was an increase of $9.7 million for systems development
and infrastructure costs primarily associated with AmericanGreetings.com, Inc.

Other expense - net was $3.7 million in 2000, $1.3 million in 1999 and $4.5
million in 1998. The decrease in other expense - net in 1999 was primarily
attributable to a gain on the sale of an equity investment.

Interest expense amounted to $34.3 million in 2000, compared to $29.3 million in
1999 and $23.0 million in 1998. The Corporation's common stock repurchase
program and acquisitions were funded by both free cash flow and additional
borrowings in 2000 and 1999. As a result, debt less cash increased to $490.8
million at the end of 2000



                                      E-3
<PAGE>   4

compared to $336.5 million last year. Slightly higher interest rates also
adversely impacted interest expense in 2000 and 1999.

The 2000 and 1999 effective tax rates were 36.0% compared to 35.0% in 1998. The
rate for 2000 includes a 2.1 percentage point benefit for utilization of a
foreign net operating loss carryforward while the rate for 1999 and 1998
reflected tax benefits of the corporate-owned life insurance. Those benefits
were reduced due to the phase out of the Federal income tax deduction for
interest on loans associated with these policies. The deduction for this
interest expense was entirely eliminated as of January 1, 1999. See Note N to
the Consolidated Financial Statements for details of the differences between the
Federal statutory rate and the effective tax rate.


RESTRUCTURING ACTIVITIES AND SPECIAL CHARGES
Fiscal 2000 - Fourth Quarter
During the fourth quarter, the Corporation recorded a $6.1 million ($4.8 million
net of tax, or earnings per share of $.08) restructure charge related to various
foreign operations. The primary component of this charge was for the
rationalization of various warehouse, distribution and manufacturing facilities
in the United Kingdom in order to increase operating efficiency and lower fixed
expenses. Additional initiatives include, to a lesser extent, the integration of
Mexican manufacturing in the United States and the realignment of various
business functions in Australia.

The restructure charge included $5.2 million for costs of severing employees,
$.6 million for lease exit costs, $.3 million for the write off of assets no
longer in use and other restructure costs. In total, approximately 336 positions
will be eliminated comprised of 304 hourly and 32 salaried employees. All
activities are expected to be completed by the end of 2001 and the Corporation
anticipates annual cost savings to be approximately $4.0 million.

Fiscal 2000 - Second Quarter
In connection with the Corporation's initiative to streamline its international
operations, the Corporation recorded a $40.4 million ($24.2 million net of tax,
or earnings per share of $0.36) special charge during the second quarter of
Fiscal 2000 relating primarily to the consolidation of the Canadian
manufacturing and distribution in the United States. Included in this special
charge is a $32.7 million restructure charge primarily for exit costs associated
with the closure of certain Canadian facilities and to a lesser extent, costs to
exit certain minor United Kingdom businesses. The remaining $7.7 million of the
special charge was recorded in material, labor, and other production costs for
the write-down of Canadian inventory to net realizable value.


                                      E-4
<PAGE>   5

The restructure charge of $32.7 million includes $25.8 million of severance,
pension and personnel related items, $4.6 million of facility shut-down costs,
$1.5 million of lease exit costs and $0.8 million related to other restructure
costs. Approximately 520 hourly and 189 salaried Canadian employees will be
terminated as a result of the Corporation's realignment of its manufacturing and
distribution operations. As of February 29, 2000, 428 hourly and 178 salaried
employees have left the company. All activities associated with the Canadian
restructuring are expected to be completed by the end of August 2000 and the
Corporation anticipates annual aggregate cost savings to be approximately $12
million.


Fiscal 1999
During the third quarter of fiscal 1999, the Corporation recorded a restructure
charge of $13.9 million ($8.3 million net of tax, or earnings per share of
$0.12) which reflected management's efforts to optimize the Corporation's cost
structure and to provide for operational streamlining initiatives. This
restructure charge consisted of approximately $8.6 million of personnel-related
charges associated with the termination of 228 employees; $4.6 million of exit
costs associated with discontinuing the kiosk business; $0.4 million of costs
associated with carrying vacated office space until lease expiration or
sublease; and approximately $0.3 million of other restructure costs.



                                      E-5
<PAGE>   6

The following table summarizes the provisions, payments and remaining reserves
associated with the restructure charges recorded in both 2000 and 1999.


<TABLE>
<CAPTION>
                                                       Facility           Kiosk        Lease
                                 Termination           Shut-Down           Exit          Exit         Other
                                   Benefits              Costs            Costs          Costs        Costs            Total
                               -----------------    ----------------    -----------    ----------    ---------     ------------
                                                                   (Thousands of dollars)

<S>                                <C>                  <C>                  <C>       <C>              <C>           <C>
Provision in 1999                   $8,644                                $4,618                        $663          $13,925

Cash expenditures                   (5,019)                                                                            (5,019)
Non-cash charges                                                          (3,362)                                      (3,362)
                               -----------------                        -----------                  ---------     ------------

Balance 2/28/99                      3,625                                 1,256                         663            5,544

Provision in 2000                   31,018              $4,634                           $2,108        1,113           38,873

ACTIVITY RELATING TO
1999 PROVISION:

Cash expenditures                   (3,645)                                 (620)                       (469)          (4,734)
Non-cash charges                                                            (588)                                        (588)
Change in estimate                     162                                                              (162)

ACTIVITY RELATING TO
2000 PROVISION:

Cash expenditures                   (1,646)               (454)                            (930)                       (3,030)
Non-cash charges                    (4,358)                (99)                            (162)        (519)          (5,138)
                               -----------------    ----------------    -----------    ----------    ---------     ------------

Balance 2/29/00                    $25,156              $4,081               $48         $1,016         $626          $30,927
                               =================    ================    ===========    ==========    =========     ============
</TABLE>

Included in accounts payable and accrued liabilities at February 29, 2000 is
$30.9 million related to severance and other exit costs for those actions not
completed. The Corporation believes the remaining accrued restructure liability
is adequate for its remaining cash and non-cash obligations.


                                      E-6
<PAGE>   7

Fiscal 1998 Special Item
In 1998 the Corporation divested the net assets of Acme Frame Products, Inc., a
manufacturer and distributor of picture frames and Wilhold, Inc., a manufacturer
and distributor of hair accessories. As a result of the transaction, the
Corporation recorded a non-recurring gain of $22.1 million ($13.2 million net of
tax, or earnings per share of $0.18).

NET INCOME AND EARNINGS PER SHARE
Net income of $90.0 million for 2000 reflected special charges relating to
initiatives to streamline its international operations and a net loss associated
with the Corporation's electronic marketing unit. Excluding special charges and
the net loss incurred by the Corporation's electronic marketing unit, adjusted
net income for 2000 was $131.5 million or $2.00 per share. This compares to net
income, excluding the impact of non-recurring items, of $188.6 million or $2.68
in 1999 and $176.9 million or $2.40 per share in 1998. Assuming dilution,
earnings per share excluding the net loss incurred by the Corporation's
AmericanGreetings.com subsidiary in 2000 and non-recurring items were $2.00 in
2000, $2.65 in 1999 and $2.37 in 1998.

SEGMENT INFORMATION
The Corporation is organized and managed according to a number of factors,
including product categories, geographic locations and channels of distribution.
The Social Expression Products segment primarily designs, manufacturers and
sells greeting cards and other products through various channels of distribution
with mass retailers as the primary channel. As permitted under SFAS 131, certain
operating divisions have been aggregated into the Social Expression Products
segment. These operating divisions have similar economic characteristics,
products, production processes, types of customers and distribution methods.
AmericanGreetings.com is a web-based provider of greetings and other social
communication content to consumers and web-based businesses.

SOCIAL EXPRESSION PRODUCTS SEGMENT
Net sales in 2000 decreased 5.2% due primarily to reduced everyday card
shipments in the United States. The effect of this retailer productivity
initiative was partially offset by significant growth in net sales of 23.6% in
the UK market. Net sales in 1999 increased 3.6% due primarily to sales growth in
the United Kingdom from both improvement in the existing business and the
favorable impact of two greeting card acquisitions. While total segment greeting
card unit sales decreased approximately 3% in 2000, unit sales in the UK
increased approximately 14%. Greeting card unit sales increased 5% in 1999 as a
result of the UK acquisitions.


                                      E-7
<PAGE>   8

Segment earnings, net of intersegment items, decreased 28.1% in 2000 reflecting
the decrease in high margin everyday card sales in the United States partially
offset by the strength of the UK market. Segment earnings, net of intersegment
items, increased 7.2% in 1999 due primarily to a more favorable product mix,
increased everyday sales in the core United Kingdom business and the impact of
the two U.K. acquisitions.

AMERICANGREETINGS.COM, INC. SEGMENT
Net sales almost doubled in 2000 due to significant increases in subscription
revenue and to increased advertising revenue resulting from new online
distribution agreements with key internet service providers. The increase in
1999 reflects the first full year of operations for the emerging business and
the development of an internet growth strategy.

The segment loss in 2000 reflects the increased costs associated with the
amortization of payments relating to various internet distribution agreements
and increased advertising expenditures. Also impacting the 2000 results is the
Corporation's commitment to provide essential technological investment for
expanded internet services and increased volume growth. The increase in segment
earnings in 1999 compared to 1998 was attributable to growth in subscription
revenue.

YEAR 2000
In prior years, the Corporation discussed the nature and progress of its plans
to become Year 2000 compliant. In late calendar 1999, the Corporation completed
its remediation and testing of information technology ("IT") system programs. As
a result of those planning and implementation efforts, the Corporation
experienced no significant disruptions in any of its IT or non-IT business
systems and believes those systems responded to the Year 2000 date change. The
Corporation expended $11.5 million during 2000, of which $8.4 million was
expensed and $3.1 million was capitalized, in connection with remediating its
business systems and has expended $35.3 million cumulatively. The Corporation is
not aware of any material problems resulting from Year 2000 issues, either with
its products, its internal systems, or the products and services of third
parties. The Corporation will continue to monitor its business systems and those
of its suppliers and vendors throughout calendar 2000 to ensure that any latent
Year 2000 matters that may arise are addressed promptly.

LIQUIDITY AND CAPITAL RESOURCES
Cash flow before acquisitions, divestitures and financing decreased $82.5
million in 2000 after increasing $54.2 million in 1999 primarily due to lower
net income. Cash flow provided by operating activities for 2000 decreased $42.7
million after increasing $16.1 million in 1999.

Deferred income tax expense increased $63.2 million in 2000 due to the
acceleration of certain expenses for tax purposes. In 1999, deferred income
taxes increased $11.2 million also due to the timing of expenses.


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Trade accounts receivable, net of the effect of acquisitions and divestitures,
used $35.9 million of cash in 2000 compared to $10.5 million in 1999. The
accounts receivable performance in 2000 primarily reflected strong fourth
quarter party goods and everyday gift wrap sales and timing of cash receipts.
The cash use in 1999 reflects an increase in extended payment terms granted to
customers. As a percent of net sales, accounts receivable were 19.8% in 2000,
17.7% in 1999 and 17.0% in 1998.

Inventories as a percent of material, labor and other production costs continued
to improve and were 30.8% in 2000, compared to 33.2% in 1999 and 34.3% in 1998.
In 2000, the Corporation realized a $19.3 million inventory reduction in both
Canada and the United States relating to the integration of Canadian
manufacturing and distribution in the United States and to other production
efficiencies. The improvement in 1999 reflects the Corporation's focus to reduce
production lead times and therefore inventory levels. The improvement in 1999
was driven by the greeting card divisions, where inventories declined $23.0
million, excluding acquisitions, from 1998 levels.

Other current assets used $52.1 million of cash in 2000 compared to $3.3 million
in 1999 and $4.2 million in 1998. This increase in 2000 reflected payments to
key internet service providers by AmericanGreetings.com, Inc., of $14.8 million
and an increase in refundable income taxes of $25.7 million.

Deferred costs, representing payments under agreements with certain retailers
(net of related amortization), used $5.6 million in 2000, down from the $65.6
million in 1999 and $15.0 million in 1998. The payments, which were made in
connection with both new and existing agreements, reflect the fluctuations
resulting from various contract payment and renewal dates. However, the deferred
costs which result from the payments are less volatile as they are amortized
over the effective period of the agreement. Total commitments under the
agreements are capitalized as deferred costs when the agreements are
consummated, and any future payment commitments are recorded as liabilities at
that time. Future payment commitments under existing agreements at the end of
2000 were $282.1 million with $118.3 million due within the next year. See Note
G to the Consolidated Financial Statements for further discussion of deferred
costs related to certain customer agreements.

Accounts payable and other liabilities used cash of $.7 million in 2000 compared
to providing cash of $24.2 million in 1999 and $10.4 million in 1998. The change
in 2000 reflects lower income tax accruals and employee profit sharing
liability.

Investing activities included the $35.5 million acquisition of Contempo Colours,
Inc. and an escrow payment of $30 million relating to the pending acquisition of
Gibson Greetings. In 1999, investing activities reflect the $53.0 million cash
portion of the acquisition of two greeting card companies in the United Kingdom.



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Capital expenditures were $50.8 million in 2000 down from $61.0 million in 1999
and $67.9 million in 1998. The decrease in 2000 reflects lower capitalized
system projects as the Corporation focused its efforts on Year 2000 remediation.
Expenditures in 1999 were principally for asset replacement, cost reduction,
system and productivity improvements. Capital expenditures are expected to be
approximately $75 million in 2001.

Investing activities other than capital expenditures and acquisitions and
divestitures used $20.9 million of cash in 2000 compared to providing $29.0
million of cash in 1999. The use of cash in 2000 reflects a supply agreement
loan to a customer and lower cash distributions received from the Corporation's
investment in corporate owned life insurance. The cash provided in 1999 reflects
cash distributions received from the Corporation's investment in corporate owned
life insurance and proceeds from the sale of Artistic Greetings stock.

In March 1998, the Corporation announced that its Board of Directors authorized
a repurchase of up to 4 million shares of Class A stock. During 1999, 2.9
million shares were repurchased under this program at an average price of $42.73
per share or $124.2 million. The final 1.1 million shares of stock under this
program were repurchased in March 1999 at an average price of $23.33 per share
or $25.5 million. The entire 4.0 million shares were purchased at an average
price of $37.42 per share or a total of $149.7 million. The Corporation on
February 24, 1999 again announced its intention to repurchase an additional 5
million shares of Class A stock. During 2000, 3.5 million shares were
repurchased under this program at an average price of $29.79 per share or $104.5
million. In total, 4.6 million shares were repurchased during 2000 at an average
price of $28.25 per share or approximately $130 million.

Net cash used in financing activities was $114.4 million, primarily related to
the Corporation's stock repurchase program of $130 million and dividend payments
of $51.2 million, partially offset by a net increase in total debt of $65.8
million. The Corporation's total 2000 dividend payment was $51.2 million
compared to $52.4 million in 1999. In 1999, the Corporation utilized a portion
of the proceeds from the sales of $300 million of debt securities to effectively
shift much of its previously short-term debt to long-term. The remaining portion
of the proceeds were used to fund various other activities including the
Corporation's share repurchase programs. Debt as a percent of total
capitalization in 2000 increased to 30.6% compared to 26.3% in 1999 and 20.6% in
1998.

The Corporation's operating cash flow and existing credit facilities are
expected to meet currently anticipated funding requirements. The seasonal nature
of the business results in peak working capital requirements which are financed
through short term borrowings. See Note H to the Consolidated Financial
Statements for further discussion of the Corporation's credit facilities.


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MARKET RISK
The Corporation's market risk is impacted from changes in interest rates and
foreign currency exchange rates. The Corporation manages interest rate exposure
through a mix of fixed and floating rate debt. Most of the Corporation's debt
has a fixed rate, limiting its exposure to fluctuations in interest rates. To
date, risks associated with interest rate movements have not been significant
and are not expected to be so in the near term.

Approximately 19% of the Corporation's 2000 revenues were generated from
operations outside the United States. Operations in Australasia, Canada, France,
Malaysia, Mexico, South Africa, and the United Kingdom, are denominated in
currencies other than U.S. dollars. Each of these operations conducts
substantially all of its business in its local currency and is not subject to
material operational risks associated with fluctuations in exchange rates. While
intercompany balances with the parent company are denominated in U.S. dollars,
the Corporation's multi-currency credit facility provides the foreign operations
the ability to satisfy these balances and reduce exchange risk. Additionally,
the Corporation's net income was not materially impacted by the translation of
the foreign operations' currencies into U.S. dollars. Exposure to exchange rate
fluctuations historically have not been significant however, no assurance can be
given that future results will not be adversely affected by significant changes
in foreign currency exchange rates.

NEW ACCOUNTING PRONOUNCEMENTS
In June 1998, the Financial Accounting Standards Board (FASB) issued Statement
No.133, "Accounting for Derivative Instruments and Hedging Activities," (SFAS
133). In June 1999, the FASB issued SFAS No. 137 which defers the effective date
of SFAS 133 and requires the Corporation to adopt March 1, 2001. The Corporation
is currently assessing the effect of adopting SFAS 133 but does not anticipate a
material impact on the results of operations due to the Corporation's minimal
use of derivatives.

In December 1999, the Securities and Exchange Commission issued Staff Accounting
Bulletin No. 101, "Revenue Recognition in Financial Statements" (SAB 101), which
among other guidance, clarifies the Staff's views on various revenue recognition
and reporting matters. As a result, effective March 1, 2000, the Company will
adopt a change in its method of accounting for certain shipments of seasonal
product. The implementation of this change will be accounted for as a change in
accounting principle and applied cumulatively as if the change occurred at March
1, 2000. The effect of the change will be a one-time non-cash reduction to the
Company's earnings of approximately $21 million in fiscal 2001. Had this change
been adopted effective March 1, 1999, fiscal 2000 net sales and earnings before
the cumulative effect of this accounting change would not have been materially
impacted.

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While the effect of the change may impact future quarterly results, it will not
impact the Company's reported cash flows, and is not expected to have a material
impact on fiscal 2001 income before the cumulative effect or fiscal 2001 net
sales.

FACTORS THAT MAY AFFECT FUTURE RESULTS
On March 2, 2000, the Federal Trade Commission approved the proposed acquisition
of all outstanding shares of Gibson Greetings Inc. common stock in a cash
transaction estimated at $163 million. The cash tender offer was completed and
the acquisition was closed on March 9, 2000. Initially this transaction will be
financed by short-term commercial paper borrowings however, the Corporation is
exploring long-term financing options. Gibson Greetings Inc. is the No. 3
greeting card company in the industry and provides growth opportunities to the
Corporation's U.S. and international greeting card businesses and its electronic
marketing unit. The Corporation has developed an integration strategy and while
some integration costs are likely over the next year, the full extent of these
costs cannot be quantified at this time. The Corporation expects to realize
significant operating synergies and cost reductions from the Gibson transaction
which is expected to be accretive to earnings in 2002.

The Corporation has maintained a strong customer base in a wide variety of
channels of distribution through its investment in deferred costs related to
agreements with certain retailers and other competitive arrangements. The
agreements have lessened the impact to the Corporation from loss of business due
to the retailer consolidations which continued, to a lesser extent, in 2000.
These agreements have been a strategic element of the Corporation's growth and
the financial condition of the retail customers is continually evaluated and
monitored to reduce risk.

The Corporation has included in the Annual Report certain information other than
historical facts that may constitute "forward-looking" information. Actual
results may differ materially from these projected in the "forward-looking"
statements, including but not limited to the risks discussed above, as well as
retail bankruptcies, a weak retail environment and competitive terms of sale
offered to customers to expand or maintain business. Other risks, which are not
all-inclusive, include the demand for the Corporation's goods and services;
competitive factors in the industries in which the Corporation competes; the
ability to achieve anticipated synergies and other cost savings in connection
with acquisitions; the timing, impact and other uncertainties of future
acquisitions; as well as economic conditions in the various markets served by
the Corporation's operations.



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