Securities and Exchange
Commission Washington,
D.C. 20549
Schedule 13G
Under the Securities and Exchange Act
of 1934
Lithia Motors, Inc
Name of Issue
Common
Title of Class of Securities
536797103
Cusip number
Check the following box if a fee is
being paid with this statement [ ]. (A
fee is not required only if the filing
person: (1) has a previous statement
on file reporting beneficial ownership of
more than five percent of the class
of securities described in Item 1;
and (2) has filed no amendment
subsequent thereto reporting
beneficial ownership of five percent
or less of such class) (See Rule 13d-
7).
*The remainder of this cover page
shall be filled out for a reporting
person's initial filing on this form
with respect to the subject class of
securities, and for any subsequent
amendment containing information
which would alter the disclosure
provided in a prior cover page.
The information required in the
remainder of this cover page shall not
be deemed to be "filed" for the
purpose of Section 18 of the
Securities Exchange Act of 1934
("Act") or otherwise subject to the
liabilities in that section of the Act
but shall be subject to all other
provisions of the Act (however, see
the Notes).
Cusip Number: 536797103 13G/A
1. Investment Advisers, Inc.
2. Check the appropriate box if
a member of
a group:(a) [ ](b) [ ]
3. SEC Use only
4. Citizenship or place of
organization:
Delaware
5.Sole voting power: 163,100
6.Shared voting power:4,300
7.Sole Dispositive power:163,100
8.Shared dispositive power:4,300
9.Aggregate amount beneficially
owned by each reporting person:
167,400
10. Percent of class represented by
Row 9: 2.39
11. Type of Person Reporting*: IA
Item 1. (a) Name of Issuer: Lithia Motors Inc
(b) Address of Issuer's
Principal Executive Offices:
360 East Jackson Street
Medford, OR 97501
3
Item 2. (a) Investment Advisors, Inc.
(b)3700 First Bank Place,
Box 357, Minneapolis, MN 55440
(c) Delaware
(d) Title of Class of
Securities: Common
(e) Cusip Number: 536797103
Item 3 (e)Investment Advisor
registered under Section 203 of the
Investment Advisors Act of 1940.
Item 4.
a) Amount beneficially owned:
167,400
(b) Percent of Class: 2.39
(c) Number of shares as to which
such person has:
(I) Sole power to vote: 163,100
(ii) Shared power to vote: 4,300
(iii) Sole power to dispose or direct
disposition of: 163,100
(iv)Shared power to dispose or
direct disposition of: 4,300
Item 5. If this statement is
being filed to report the fact that as
of the date hereof the reporting
person has ceased to be the beneficial
owner of more than five percent of the
class of securities, check the
following: [ ]
Item 6. The shares referred to in
this filing are held by various
custodian banks for various clients
of Investment Advisors,Inc. None of
the individual clients or custodian
banks holds more than 5% or more of
the shares.
Item 7. Not applicable.
Item 8. Not applicable.
Item 9. Not applicable.
Item 10.Certification
By signing below I certify that, to
the best of my knowledge and belief,
the securities referred to above were
acquired in the ordinary course of
business and were not acquired for
the purpose of and do not have the
effect of changing or influencing the
control of the issuer of such
securities and were not acquired in
connection with or as a participant in
any transaction having such purposes
or effect.
After reasonable inquiry and to the
best of my knowledge and belief, I
certify that the infraction set forth
in this statement is true, complete
and correct.
Date: 3/10/98
/s/ Kelly Thomas Coughlin
Kelly Thomas Coughlin
Vice President
Director of Compliance
