JAMES RIVER CORP OF VIRGINIA
8-K, 1994-11-28
PAPER MILLS
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               SECURITIES AND EXCHANGE COMMISSION
                                
                                
                     Washington, D.C.  20549
                                
                                
                                
                            FORM 8-K
                                
                         CURRENT REPORT
                                
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
                                
 Date of Report (Date of earliest event reported):  November 22, 1994
                                
                                
                                
               JAMES RIVER CORPORATION OF VIRGINIA
     (Exact name of registrant as specified in its charter)
                                
                                
                            Virginia
         (State or other jurisdiction of incorporation)
                                
                                
            1-7911                           54-0848173
   (Commission File Number)     (IRS Employer Identification Number)


          120 Tredegar Street, Richmond, Virginia 23219
  (Address of principal executive offices, including zip code)
                                
                                
 Registrant's telephone number, including area code:  (804) 644-5411
                                
Item 5.   Other Events.

  On November 22, 1994, James River Corporation of Virginia
  announced price increases on its Quilted Northern(r) bathroom
  tissue, Brawny(r) paper towels, and Dixie(r) Tabletop(tm) products.
  The price increases will be effective beginning on December
  26, 1994.

Item 7.   Financial Statements and Exhibits

(c)  Exhibits:

           99 Press release dated November 22, 1994, published by
     the registrant -- filed herewith.

                           SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.

                              JAMES RIVER CORPORATION OF VIRGINIA
                              
                              
                              
                              By: /s/ James R. Hudson, Jr.
                                   James R. Hudson, Jr.
                                   Vice President, Corporate Controller
                              


Date:    November 28, 1994



EXHIBIT 99
News Release: Immediate     Contact: Richard B. Elder(Media)
                                     (203) 854-2486
                                     CelesteGunter(Financial)
                                     (804) 649-4307

JAMES RIVER CONSUMER PRODUCTS BUSINESS ANNOUNCES PRICE INCREASES


          NORWALK, CONNECTICUT, November 22, 1994 -- James River
Corporation, maker of Quilted Northern(r) bathroom tissue,
Brawny(r) paper towels, and Dixie(r) Tabletop(tm) products,
announced today price increases of approximately 5% on Quilted
Northern(r), 7% on Brawny(r), and 7% on Dixie(r) products.  These
price increases will be effective beginning on December 26, 1994.

            James River Corporation, headquartered in
Richmond, Virginia, is a manufacturer and marketer of consumer
products, including towel and tissue and disposable food and
beverage service products, food and consumer packaging, including
folding cartons and flexible packaging, and communications
papers, including business and printing papers.  These product
lines include brands such as Quilted Northern(r) bathroom tissue,
Brawny(r) paper towels, Dixie(r) cups and plates, Quilt-Rap(tm)
sandwich wrap, Eureka!(tm) recycled copy paper, and Word Pro(r)
copy paper. In addition, the company's Jamont operations produce
a number of popular consumer brands for the European market.
James River has a current annual sales rate of approximately $6
billion.







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